UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C.  20549





FORM 10-K





(Mark One)





þ           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the fiscal year ended December 31, 2010





or





o           TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the transition period from __________________ to _____________________Commission file number: 000-28457








SECURED FINANCIAL NETWORK, INC.(Exact name of registrant as specified in its charter)





Nevada
86-0955239(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)





1500 W. Cypress Creek Rd, Suite 411, Ft. Lauderdale, FL
33309(Address of principal executive offices)
(Zip Code)





Registrant's telephone number, including area code:
954-769-1335





Securities registered under Section 12(b) of the Act:





Title of each class
Name of each exchange on which registeredNone
Not applicable





Securities registered under Section 12(g) of the Act:





Common Stock, par value $0.001 per share(Title of class)











Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.


o Yes     þ No





Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.


o Yes     þ No





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.


þ Yes     o No








1








Indicate by check mark whether the registrant has submitted electronically and posted on its Corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).


o Yes     o No





Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.                                                       o





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company:





Large accelerated filer
o
Accelerated filer
oNon-accelerated filer
o
Smaller reporting company
þ(Do not check if smaller reporting company)





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)


o Yes     þ No





State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked prices of such common equity, as of the last business day of the registrant's most recently completed second fiscal quarter. $2,770,028 on June 30, 2010.





Indicate the number of shares outstanding of each of the registrant's classes of common stock as of the latest practicable date. 66,515,552 shares of common stock are issued and outstanding as of March 23, 2011.





DOCUMENTS INCORPORATED BY REFERENCE





List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933.  The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980).  None.


























2








TABLE OF CONTENTS





Page No.Part IItem 1.
Business.
5Item 1A.
Risk Factors
8Item 1B.
Unresolved Staff Comments.
10Item 2.
Properties.
10Item 3.
Legal Proceedings.
10Item 4.
(Removed and Reserved).
10Part IIItem 5.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
10Item 6.
Selected Financial Data.
10Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operation.
11Item 7A.
Quantative and Qualitative Disclosures About Market Risk.
14Item 8.
Financial Statements and Supplementary Data.
14Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
14Item 9A.
Controls and Procedures.
14Item 9B.
Other Information.
15Part IIIItem 10.
Directors, Executive Officers and Corporate Governance.
15Item 11.
Executive Compensation.
18Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
19Item 13.
Certain Relationships and Related Transactions, and Director Independence.
20Item 14.
Principal Accountant Fees and Services.
21Part IVItem 15.
Exhibits, Financial Statement Schedules.
22

















3











CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION





Certain statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements.  These factors include, but are not limited to, our ability to implement our business plan and generate revenues, our ability to raise sufficient capital to fund our operations and pay our obligations as they become due, economic, political and market conditions and fluctuations, government and industry regulation, U.S. and global competition, and other factors.  Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this report. Readers should carefully review this report, including the risks described in Item 1A. - Risk Factors, in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events.





OTHER PERTINENT INFORMATION





Unless specifically set forth to the contrary, when used in this report the terms “Secured Financial", "we"", "our", the "Company" and similar terms refer to Secured Financial Network, Inc, a Nevada corporation, and its wholly-owned subsidiaries RedFin Network, Inc., a Florida corporation formerly known as Virtual Payment Solutions, Inc., “RFN”, or “RedFin Network”, and Blue Bamboo USA, Inc. a Florida corporation.  In addition, when used herein and unless specifically set forth to the contrary, “fiscal 2010” refers to the year ended December 31, 2010 and “fiscal 2009” refers to the year ended December 31, 2009.  The information which appears on our websites at www.securedfinancialnetwork.com and www.redfinnet.com is not part of this report.


















































4





PART I





ITEM 1.                BUSINESS.


Overview





We are a valued added provider of payment transaction processing platforms and equipment marketed to and utilized by traditional “brick and mortar”, and Internet e-commerce merchants and those using mobile or wireless devices to conduct business. We operate through our wholly owned subsidiary RFN.  Our Company websites are www.securedfinancialnetwork.com and www.redfinnet.com.





RFN markets its products and services through the branded name RedFin Network.  These products and services today include:





Blue Bambooâ H-25 Wireless all-in-one transaction terminal


Blue Bambooâ P-25 printer and printer card reader device


Blue Bambooâ Blue Box table pay restaurant solution


Redfin PCI Compliant and Visa certified Payment Gateway


RedFin Sidebar QuickBooks interface


Redfin Desktop Terminal


HIOPOSâ Point-Of-Sale retail and hospitality system





All of the transaction hardware is integrated with the Redfin Payment Gateway, which connects merchants utilizing IP based terminals and wireless devices using Bluetooth, Ethernet, and GPRS to acquiring processors and banks for approval or denial of credit card, debit card, and ACH charges.





The RedFin Payment Gateway, servicing over 5,000 merchants today, is a customized credit/debit card-processing platform serving as the connection between the customers at point-of-sale to the financial networks for the acceptance of card payment by merchants.  Third party providers, in compliance with financial institutions, process most card transactions worldwide.  The Payment Gateway processes all credit card types, which include Visa, MasterCard, American Express, Discover, JCB, and EBT through transaction terminals, virtual terminals, and wireless mobile devices.  The Blue Bamboo Payment Gateway received its PCI/DSS Compliance in October 2008. The Payment Gateway is now listed under the Redfin Network name on the Visa’s approved Payment Gateway list as of March 2011 after Redfin completed its purchase of the gateway from Blue Bamboo in October of 2010.


5




ITEM 1.                BUSINESS. - continued
  The Payment Card Industry / Data Security Standard (“The PCI/DSS Standard”) was developed by the major credit card associations as a guideline to help organizations that process card payments prevent credit card fraud, cracking and various other security vulnerabilities and threats. A company processing, storing, or transmitting payment card data must be PCI compliant or risk losing their ability to process credit card payments and being audited and/or fined by the Visa/MasterCard Association. Merchants and payment card service providers must validate their compliance periodically. RedFin is required to perform an annual audit. The next audit is due to be completed by October 31, 2011





The Blue Bamboo products and Redfin Payment Gateway are marketed through 150 non-exclusive reseller agreements with ISO’S (independent sales organizations) and VAR’s (value added resellers) selling products and merchant services to end customers throughout the U.S.  Revenue is generated through sales of terminal products, by monthly data plans required to operate wireless products, licensing fees for software and per transaction fees charged for each transaction passing through the Payment Gateway to end acquiring processors such as Vital, Global all First Data Networks, Paymentech, Heartland, Valutec and others already integrated with the Payment Gateway.  All Internet merchants, certain brick and mortar merchants using IP based transaction terminals, and mobile wireless transaction devices require a gateway to pass transactions from their customer’s use of a payment form to the acquiring bank/processor.





The Redfin Payment Gateway is re-branded for other large associations requiring their own name recognition by the ISO/Merchant customer base.  Currently we private label the Payment Gateway for our customers Snap Pay, Blackstone Merchant Services, Prospay, TX Direct, Ellamate, Charge Card systems, Diversified Check Solutions and Versatile Pay to name a few.





In late 2009 RedFin became a preferred vendor of Chase Paymentech for deployment of Blue Bamboo products operating on the Redfin Network, through Chase’s 300 agent internal networks in Dallas and Phoenix and banking agents nationwide.





Through 2010 RedFin delivered over 2000 Blue Bamboo P-25 printer/card readers to Arvato Services, provider of logistic services to Intuit for their Go-Payment mobile transaction platform.  In addition, RFN during 2009 became the provider of the same printer/card reader for Aircharge, a Pipeline Data Company, providing a mobile platform for processing through all major cell phones.   The Company continues to receive orders from both companies and expects orders to grow in 2011.





The Payment Gateway has incorporated a shopping cart emulator, which allows Internet merchants currently using other competitive payment gateways to integrate with the RedFin Network in a quick and efficient manner without disruption of their business.  The shopping cart emulator has integrated the top 120 carts currently used by Internet merchants.





Redfin has developed Windows based software for its Blue Bamboo P-25 printer and card-reader for use with PC’s allowing for processing of credit/debit card, check, ACH, Check21 transactions.  It has also developed the RedFin Sidebar allowing merchants to directly interface the RedFin Payment Gateway with QuickBooks.





Redfin, under a hosting agreement with ZZ Servers, built out a gateway hosting facility allowing for 99.9% up time for transaction processing with internal and geographic redundancy in case of power outage or natural disaster.





The Company will continue its objective to keep a low cost efficient overhead by outsourcing warehousing, hosting, customer and technical support, while controlling all product deployment internally.  All Level 1 and 2 customer service related questions have also been outsourced to Card Group with a 24/7 resolution of customer trouble tickets in less than 15 minutes.  Level 3 technical support is provided after hours by Power-It-Up.





Principal Suppliers





The Company entered into an agreement for the distribution of all products manufactured by Blue Bamboo HK in the U.S.A. and Canada This includes the sale of Blue Bamboo HK’s H50 POS terminals and its P25 and P25-M printers for a term expiring in January 31, 2014 and HIOPOS manufactured in Spain by ICG Software for 12 month periods based on mutually agreed to purchasing levels.





Sales and Marketing





The Company has displayed and marketed its various products and services at the ETA (Electronic Transaction Association), the Western Acquirers Show, and Southeast Acquirers Show during 2010.   As a result of our marketing, the Company has signed on 150 ISO’s (Independent Sales Organizations) to resell its products and services in the Americas recently. The Company employs a full-time marketing director.  The Company intends to continue to present its products in as many venues as it can within the constraints of available funds.  It will seek to continue to aggressively solicit and grow its numbers of IOS and VAR resellers in the US during 2011.





The Company has a mutual oral understanding with Blue Bamboo HK that it will forward all sales leads and direct orders in the Americas, generated by Blue Bamboo’s websites and advertising, to Redfin.


6




ITEM 1.                BUSINESS. - continued
  Intellectual Property





The Company maintains the rights to its names and website addresses. We may seek to protect our intellectual property through copyrights, trademarks, patents, trade secrets, confidentiality provisions in our customer, supplier, potential investors, and strategic relationship agreements, nondisclosure agreements with third parties, and invention assignment agreements with our employees and contractors, although we do not execute such agreements in every case. Our protection efforts may prove to be unsuccessful, and unauthorized parties may copy or infringe upon aspects of our technology, services or other intellectual property rights. In addition, these parties may develop similar technology independently. Existing trade secret, copyright and trademark laws offer only limited protection and may not be available in every country in which we will offer our services.





As with phone numbers, we do not have and cannot acquire any property rights in an Internet address.  The regulation of domain names in the United States and in other countries is also subject to change.  Regulatory bodies could establish additional top-level domains, appoint additional domain name registrars or modify the requirements for holding domain names. As a result, we might not be able to maintain our domain names or obtain comparable domain names, which could harm our business.





Competition





The Company faces significant competition in the marketplace from payment gateways in operation for the past 10 years such as Authorized.net, a company recently acquired by Cybersource which was acquired by Visa in 2010.  Authorized represents transaction volume from approximately 190,000 Internet merchants.   Additional gateway competitors include EFS Net, Secure Pay, LinkPoint and others.  The Company is seeking to position itself in a niche market by providing high volume merchants a very competitive pricing model per transaction, excellent gateway technology, superior customer service, and features not available from other gateway’s such as merchant terminal integration, ACH, and recurring billing, to name a few. Currently, there are in excess of 5 million Internet merchants with nearly 5,000 new ones opening on a daily basis requiring a shopping cart and payment gateway. (Statistics gathered from SIC Code Info and the Green Sheet, an industry trade source).





The marketplace for wireless merchant terminals is comprised of approximately six major companies, including Verifone, Way Systems, and Hypercom.  The Company believes it will be successful in marketing the Blue Bamboo wireless merchant terminal product line based on its cost to end users.  It is nearly 40% less than the competitor’s product’s, which do not include features such as Pin Debit and Check Guarantee/Verification.  The terminals are ready to use out of the box because of the integration with the RedFin Network Gateway.  In addition, there is approximately 2.3 million mobile merchants in the U.S. with less than 10% of these merchants having a wireless payment method installed. (Statistics gathered from SIC Code info and Green Sheet).





Most of our competitors are well-established companies and have substantially greater financial resources than we have.  There are no assurances we will ever effectively compete in our target market.




Employees





As of March 23, 2011 the Company had 10 employees.





History of the Company





The Company (originally Loughran/Go Corporation prior to name change to 12 To 20 Plus, Inc.), was incorporated in April 26, 1996.





On November 22, 2004, 12 To 20 Plus, Inc. entered into a share exchange agreement with Secured Financial Network, Inc. pursuant to which an aggregate of 14,737,343 shares of the Company’s common stock, were issued, representing 94% of the 15,693,478 shares of common stock outstanding after the closing. For accounting purposes, the transaction is reflected as if 12 To 20 Plus, Inc. was acquired by Secured Financial Network Inc. with the business of Secured Financial Network Inc. being the successor entity. The acquisition was accounted for as a recapitalization of the predecessor entity Secured Financial Network, Inc. with the management of the predecessor entity Secured Financial Network, Inc. controlling and operating the Company after the acquisition date. The consolidated financial statements presented primarily represent the operations of Secured Financial Network, Inc. from its inception date, November 10, 2004, to the share exchange date. In addition, the capital structure of Secured Financial Network, Inc. has been recapitalized to account for the equity structure subsequent to the acquisition as if Secured Financial Network, Inc. had been the issuer of the common stock for all periods presented.





On January 11, 2005 the Company changed its name to Secured Financial Network, Inc. From January 2005 until December 2005 the Company engaged in investment of capital to fund short-term transactions of close-out or distressed container sized products.





In October 2007, we formed a wholly owned subsidiary, RedFin Network, Inc. (formerly known as Virtual Payment Solutions, Inc.), a Florida corporation. All payment processing and Payment Gateway business is performed within our RFN subsidiary.


7





ITEM 1A.             RISK FACTORS.





An investment in our common stock involves a significant degree of risk. You should not invest in our common stock unless you can afford to lose your entire investment. You should consider carefully the following risk factors and other information in this annual report before deciding to invest in our common stock.  If any of the following risks and uncertainties develops into actual events, our business, financial condition or results of operations could be materially adversely affected and you could lose your entire investment in our company.





We have not operated profitably since inception, have a working capital deficit and there are no assurances we will ever generate revenues or profits.





Our operations have never been profitable, and it is expected that we will continue to incur operating losses in the near future.   Revenues for fiscal 2010 increased approximately 106% from fiscal 2009.  For fiscal 2009 we reported a net loss of $1,377,157.  During fiscal 2009 cash used in operations was $885,323, and at December 31, 2009 we had a working capital deficit of $4,830,598 and an accumulated deficit of $9,154,150.  For fiscal 2010 our net income was $2,291,661 which is primarily attributable to other income of $3,244,823 related to the one-time write off of certain investor notes in accordance with the Florida statute of limitations. In fiscal 2010, our loss before this one time gain was $953,163.  During fiscal 2010 cash used in operations was $204,020, and at December 31, 2010 we had working capital deficit of $569,753 and an accumulated deficit of $6,862,490.  At December 31, 2010 we had a cash overdraft of $8,992.  There is no assurance that we will be able to fully implement our business model, generate any future revenues or operate profitably in the future. Our failure to generate substantial revenues and achieve profitable operations in future periods will adversely affect our ability to continue as a going concern.  If we should be unable to continue as a going concern, you could lose all of your investment in our company.





We will need additional financing which we may not be able to obtain on acceptable terms.  If we cannot raise additional capital as needed, our ability to execute our business plan and grow our company will be in jeopardy.





Capital is needed not only to fund our ongoing operations and to pay our existing obligations, but capital is also necessary for the effective implementation of our business plan.  Our future capital requirements, however, depend on a number of factors, including our ability to internally grow our revenues, manage our business and control our expenses.  On December 31, 2010, we had a cash overdraft of $8,992 and have insufficient working capital to fund our existing operating expenses for the next 12 months.  In addition, we have approximately $2,001,903 of debt which is due or will become due in 2012 and we do not have the funds to pay these obligations.  We will need to raise additional capital to fund the future growth of our company, including continued investment in growing our customer base and our development of new promotional campaigns as well as product development.  We do not have any firm commitments to provide capital and we anticipate that we will have certain difficulties raising capital given the size of our company and the current uncertainties in the capital markets.  Accordingly, we cannot assure you that additional working capital will be available to us upon terms acceptable to us.  If we do not raise funds as needed, our ability to continue to implement our business model is in jeopardy and we may never be able to achieve profitable operations.  In that event, our ability to continue as a going concern is in jeopardy and you could lose all of your investment in our company.





Our auditors have raised substantial doubts about our ability to continue as a going concern.





The report of our independent registered public accounting firm on our financial statements at December 31, 2010 raises substantial doubts about our ability to continue as a going concern based our losses since inception.Our financial statements do not include any adjustments that might result from the outcome of this uncertainty. As described above, we believe our current working capital is insufficient to sustain our current operations for the next 12 months and we will need to raise additional working capital for marketing expenses as well as product development in order to continue to implement our business model.  If our estimates as to the insufficiency of these funds is correct, in addition to raising capital to fund the continued implementation of our business model we will also need to raise funds to pay our operating expenses.  If such funds are not available to us as needed, we may be forced to curtail our growth plans and our ability to grow our company will be in jeopardy.  In such event, we may not be able to continue as a going concern.





Our primary assets serve as collateral under a line of credit.  If we should default on this obligation, the holder could foreclose on our assets and we would be unable to continue our business and operations.





We have granted the lender under the line of credit a security interest in the stock of our RedFin subsidiary and all of its assets.  These assets represent substantially all of our operations.  If we should default under the repayment provisions of this obligation, the lender could seek to foreclose on these assets in an effort to seek repayment under the obligation. If the lender was successful, we would be unable to conduct our business as it is presently conducted and our ability to generate revenue and fund our ongoing operations would be materially adversely affected.   In such an event we would be forced to cease operations.





We have $50,000 principal amount of convertible debt that could be converted into Company stock





Certain of our outstanding securities are considered derivative liabilities. We have recognized non-cash income and losses in fiscal 2006 through fiscal 2010, which have had a material effect on our financial statements.


8




ITEM 1A.             RISK FACTORS. - continued
  In connection with the issuance of the $50,000 Asher Enterprises promissory note in October 2010, we granted a subsequent financing conversion reset right. The conversion reset is considered an embedded conversion feature pursuant to the accounting guidance. As described in Note 6 to the financial statements which are included elsewhere in this annual report, the application of the accounting guidance on our financial statements for fiscal 2005 through fiscal 2010 is significant. While these income items are non-cash transactions, in each of the years the application of the accounting standard had a dramatic impact on our net loss. This derivative liability has materially adversely impacted our working capital. While we cannot predict the impact of this accounting standard on our financial statement in future periods as the income/expense calculation is based upon a current market value of our common stock, it is likely that it will have similar impacts on our financial statement in future periods.





We are materially reliant on two principal suppliers for our products, Blue Bamboo HK and ICG.





Because resale of products from these two primary suppliers represents a significant portion of our revenue, presently we are materially dependent upon our relationship with both Blue Bamboo HK and ICG.  In the event of a loss of one or both of these suppliers we would need to replace them. Should we not be able to immediately replace them, it could result in a substantial decrease in our revenues which would adversely impact our ability to continue as a going concern.





Because our operating history is limited and the revenue and income potential of our business and markets are unproven, we cannot predict whether we will meet internal or external expectations of future performance.





We believe that our future success depends on our ability to develop revenue from our operations, of which we have a very limited history.  Accordingly, our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies with a limited operating history.  These risks include our ability to:





•
attract customers to our products and services;


•
increase awareness of our brand and attempt to build customer loyalty;


•
maintain and develop new, strategic relationships;


•
derive revenue from our customers from premium based services;


•
respond effectively to competitive pressures and address the effects of strategic relationships or corporate combinations among our competitors; and


•
attract and retain qualified management and employees.





Our future success and our ability to generate revenues depend on our ability to successfully deal with these risks, expenses and difficulties. There are no assurances we will be able to successfully overcome any of these risks.





We depend on a single customer for a significant portion of our revenues.





We received 18% of our net revenue for 2010 from a single customer.  We do not have a long term agreement with this customer and the loss of that customer or a material change in the revenue or gross profit generated by that customer could have a material adverse impact on our business, results of operations and financial condition in future periods.





Any interruption in the hosting services for our payment gateway will adversely impact our revenues in future periods.





We are dependent upon the hosting services provided to us by ZZ Servers which has built out our gateway hosting facility.  These services are provided to us under a month-to-month agreement.  While we do not expect any disruption in this arrangement, if the current agreement was to terminate for any reason, it is possible that we could experience a disruption in our gateway hosting facilities for up to 90 days while we replace this vendor with a comparable alternative.  If that should occur, our results of operations and liquidity in future periods could be adversely impacted during the transition period and beyond.





Our common stock is currently quoted on the OTC Bulletin Board, but trading in this security is limited, and trading in this security is, or could be, subject to the penny stock rules.





Currently, our common stock is quoted on the OTC Bulletin Board.  The market for our Company’s stock is limited and there are no assurances that an active market for our stock will be available.  Additionally, securities which trade at less than $5.00 per share, such as our securities, are considered a “penny stock,” and subject to the requirements of Rule 15g-9 under the Securities Exchange Act of 1934 (the “Exchange Act”).  Under this rule, broker/dealers who recommend low-priced securities to persons other than established customers and accredited investors must satisfy special sales practice requirements.  SEC regulations also require additional disclosure in connection with any trades involving a “penny stock,” including the delivery, prior to any penny stock transaction, of a disclosure schedule explaining the penny stock market and its associated risks. These requirements would severely limit the liquidity of our securities in the secondary market because few broker or dealers are likely to undertake these compliance activities.








9








ITEM 1B.             UNRESOLVED STAFF COMMENTS.





Not applicable to a smaller reporting company.





ITEM 2.                PROPERTIES.





Our principal executive offices are located in approximately 3,000 square feet of office space that we lease from an unrelated third party for approximately $4,000 per month under a lease agreement expiring in March 2016.





ITEM 3.                LEGAL PROCEEDINGS.





We were not a party to any legal proceedings during the reporting period, and we know of no legal proceedings pending or threatened or judgments entered against any director or officer of the Company in his or her capacity as such.





ITEM 4.                (REMOVED AND RESERVED).





PART II





ITEM 5.                MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.





Our common stock is quoted on the OTC Bulletin Board under the symbol “SFNL.” The following table shows the high and low closing prices for our common stock for each quarter in the last two fiscal years as reported by the OTC Bulletin Board. We consider our stock to be “thinly traded” and any reported sale prices may not be a true market-based valuation of the stock. Some of the quotations from the OTC Bulletin Board set forth below may reflect inter-dealer prices, without retail mark-up, markdown or commission and may not represent actual transactions.





January 1, 2010 to December 31, 2010

High


LowFirst quarter

$
0.10


$
0.06Second quarter


0.07



0.04Third quarter


0.10



0.05Fourth quarter


0.07



0.04





January 1, 2009 to December 31, 2009

High


LowFirst quarter

$
0.17


$
0.04Second quarter


0.12



0.07Third quarter


0.13



0.07Fourth quarter


0.12



0.07





On March 23, 2011 the last sale price of our common stock as reported on the OTC Bulletin Board was $0.0575 per share. As of March 23, 2011 we had 66,515,552 shares of common stock outstanding, held by approximately 210 shareholders.





Dividend policy





We have not paid any cash dividends since our inception and do not contemplate paying dividends in the foreseeable future. It is anticipated that earnings, if any, will be retained to retire debt and for the operation of the business. Under Nevada law, we are prohibited from paying dividends if the distribution would result in our company not being able to pay its debts as they become due in the usual course of business, or if our total assets would be less than the sum of our total liabilities plus the amount that would be needed were to be dissolved at the time of distribution, to satisfy the preferential rights upon dissolution of stockholders whose preferential rights are superior to those receiving the distribution.





Purchases of Equity Securities by the Issuer and Affiliated Purchasers





None.





Recent Sales of Unregistered Securities





On December 31, 2010 we issued an aggregate of 750,000 shares of our stock to Mr. Jeffrey Schultz, our Chief Executive Officer, as additional compensation in connection with the renewal of an employment contract and for his services as a member of our Board of Directors. These shares were valued at $37,500. Mr. Schultz is an accredited investor and the issuances were exempt from registration under the Securities Act of 1933 in reliance on exemptions provided by Section 4(2) of that act.





ITEM 6.                SELECTED FINANCIAL DATA.





Not applicable to a smaller reporting company.


10








ITEM 7.                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION.




The following discussion is intended to provide an analysis of the Company’s financial condition and results of operation and should be read in conjunction with the Company’s financial statements and the notes thereto set forth herein.





Overview





The Company is a valued added provider of payment transaction processing platforms and equipment marketed to and utilized by traditional “brick and mortar”, and Internet e-commerce merchants and those using mobile or wireless devices to conduct business. We operate through our wholly owned subsidiary RedFin.





The Company generates revenues from the sale of the Blue Bamboo HK wireless terminals, HioPOS point-of-sale hardware, and the fees generated from the recurring monthly data plans. RedFin also generates revenues from its Payment Gateway transaction platform.





The Company significantly increased its sales again in 2010 as a result of increased business generated by its relationships with Chase Paymentech, Aircharge, and Intuit.





The Company has not yet achieved the ability to sustain its operations solely through its sales and as a result we will need additional funding to maintain and grow our operations. Management anticipates achieving a “cash-flow-positive” status in 2011.





Funding our operations has, and continues to be, our biggest challenge. However, as our sales grow and our products achieve greater exposure in the industry, we anticipate that our ability to raise funds based on our achievements will become easier.





Going Concern





Our financial statements have been prepared on the basis that we will operate as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.  We have incurred net losses each year since inception and have relied on the sale of our securities from time to time and loans from third parties to fund our operations.  These recurring operating losses have led our independent registered public accounting firm Sherb & Co, LLP to include a statement in its audit report relating to ours audited consolidated financial statements for the years ended December 31, 2010 and 2009 expressing substantial doubt about our ability to continue as a going concern.  Our ability to continue as a going concern is dependent upon our ability to obtain the necessary financing to meet our obligations and repay our liabilities when they become due and to generate profitable operations in the future.  We plan to continue to provide for our capital requirements through the sale of equity securities, however, we have no firm commitments from any third party to provide this financing and we cannot assure you we will be successful in raising working capital as needed.  There are no assurances that we will have sufficient funds to execute our business plan, pay our obligations as they become due or generate positive operating results.





Results of Operation for Year Ended December 31, 2010 Compared to Year Ended December 31, 2009





Revenues for 2010 increased approximately 106% from 2009.  The increase reflects the Company’s ability to execute its business plan in 2010 made possible by the funds made available to us via our credit line, together with increased sales generated by its relationships with Chase Paymentech, Aircharge, and Intuit.





Our cost of goods sold includes the payment processing terminals we sell as well as the recurring expenses to maintain the service to the terminals. Our cost of goods also includes the monthly fees associated with maintaining and operating our payment gateway.  In 2010 our cost of goods sold as a percentage of revenue was approximately 68% as compared to approximately 83% in 2009.  The decrease in our cost of goods sold in 2010 as compared to 2009 reflects the Company’s increased purchasing of inventory to generate significantly higher revenues in 2010 compared to 2009.





Total operating expenses for 2010 increased approximately $77,502, or approximately 7%, from 2009, and included increases in:





•              administrative expenses, which includes rent, salaries and general overhead costs, increased approximately 24% in 2010 as compared to 2009. An increase in staffing and administrative support in 2010 to enable our increased sales effort accounted for the majority of these expenses.  In 2010 we included an allowance for doubtful accounts of $7,000. We anticipate that administrative expenses in 2011 will continue to grow, but at as lesser percentage of sales than seen in 2010.





•              depreciation increased approximately 232% in 2010 from 2009 which reflects the increase in the purchase and subsequent depreciation of equipment. Also, an increase in amortization expense in 2010 in the amount of $9,417, or approximately 122%, relating to the purchase of Blue Bamboo USA.


11


ITEM 7.                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION - continued





These increases were offset by decreases in:





•              professional and consulting fees, which includes sales and marketing consultants as well as investor relations services, decreased approximately 59% in 2010 as compared to 2009. This reduction is primarily due to the Company’s continuing efforts to reduce the use of outside contractors and hire and develop the needed skills from within. We anticipate that professional and consulting fees in 2011 will not significantly increase from 2010 levels.





•              derivative and liquating expense (income) of approximately $88,924 related to our secured convertible notes which reflects the reduction of principal amount of convertible debt.





•              interest expense decreased approximately 42% in 2010 as compared to 2009 which reflects the Company’s ongoing efforts to reduce debt.





We reported other income of $3,244,823 in 2010 which represents $130,611 in interest forgiveness, $211,316 for the sale of a previously written off asset, $535,784 in the settlement of debt with a convertible note holder, and $2,367,112 as a write-off of certain short-term notes based on the five-year statute of limitations under Chapter 717 of the Florida Statute.  All of these income items are one-time non-cash items.





Net income in 2010 was $2,291,661 compared to a net loss of ($1,377,157) for 2009. The decrease in loss was primarily attributable to the other income previously described, the reduction in derivative and liquidating liabilities associated with our convertible debt taken during 2010 compared to 2009 and the increase in sales and the associated profits.





Although the Company expects to generate increased revenues in 2011, due to sales of its wireless terminals and gateway transaction revenue, the Company expects to continue to incur losses at least through the first half of 2011, and there can be no assurance that the Company will achieve or maintain profitability in the successive periods, or generate increased revenue or sustain future growth.





Liquidity and Capital Resources





Liquidity is the ability of a company to generate adequate amounts of cash to meet the company's needs for cash.  At December 31, 2010 we had cash overdraft of $8,992 and working capital deficit of $569,753 as compared to cash on hand of $4,009 and a working capital deficit of $4,830,598 at December 31, 2009.





The Company had total assets of $299,019 at December 31, 2010, compared to $625,957 at December 31, 2009. This overall decrease in total assets is primarily due to a decrease in our on hand inventory. The Company does not have the funds to maintain a large on hand inventory however our “just in time” delivery of products from our suppliers have made the need for on-hand inventory much less necessary than it was in 2009. The Company had total liabilities of $2,001,903 at the end of 2010, compared to $5,352,085 at 2009.





At December 31, 2010 our current assets decreased approximately $324,337, from December 31, 2010 and included increases in accounts receivable of $28,200 and advances of $13,479 to our employees for travel and similar expenses to be incurred on our behalf of the Company. They were offset by reductions in cash of $4009, prepaid expenses of $10,544, and inventory of $351,463.





Our customary terms offered our customers are payment prior to shipment. Most of our sales transactions are pre-paid by credit card or ACH. The inventory decrease in 2010 reflects the current decision of management to use a certain amount of sales proceeds to reduce debt and the associated interest expense rather than the replenishment of on hand inventory.





At December 31, 2010 our current liabilities decreased approximately $4,585,182 from December 31, 2009, and included increases in cash overdraft of $8,992 and deposits payable of $21,902 offset by decreases in accounts payable of $30,089, notes payable of $1,573,663, accrued expenses of $1,249,410, derivative and liquidating liabilities of $333,597, our lines of credit by $18,084, and secured convertible notes by $312,232. In 2010 we renegotiated $1,235,000 of our lines of credit and certain notes payable from short term obligations to long term obligations also reducing our current liabilities.





At December 31, 2010, we had $99,291 of short term notes payable which includes $50,000 principal amount of 8% convertible notes, a $3,291 of a non-interest bearing note due an office of the company, and $46,000 of non-interest bearing notes





On October 13, 2010, the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the note are nine months and the note carries an 8% interest rate per annum, compounded annually. If the note remains unpaid after nine months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our common stock at a conversion price equal to 61% of the “trading price” as described in the note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.


12


ITEM 7.                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION - continued





Finally, at December 31, 2010 our balance sheet reflects $1,145,000 due under our lines of credit.  We currently have lines of credit of $850,000 with Commercial Holding, AG bearing an interest rate of 7% per annum, and $400,000 with HEB, LLC. bearing an interest rate of 7% per annum. Both of these lines of credit become due and payable December 31, 2012.  As of December 31, 2010, we have outstanding balances of $902,000 in principal and $15,233 in accrued interest with Commercial Holding, AG and, $243,000 in principal and $7,342 in accrued interest with HEB, LLC.





We do not have any commitments for any significant capital expenditures.  Our sources of cash are the availability of funds under our lines of credit and cash on hand.  As described elsewhere herein, we do not have sufficient funds to pay our ongoing operating expenses, or to pay our outstanding debt obligations which are approximately $2,001,903.  We also need approximately $500,000 of additional working capital to fund our ongoing operations.  In addition, in the event we should fail to pay the interest under the line of credit which would result in an event of default, or if any other events should occur which would otherwise result in an event of default under the agreement, the amounts due under the credit line would become immediately due and payable.  If we were unable to pay these amounts, the lender could seek to foreclose on the assets of our subsidiary which represents substantially all of our operations.





We have no current agreements, arrangements, or understanding for such needed capital and there are no assurances we will be successful in raising the funds as necessary.  We face a number of obstacles in our attempts to raise capital, including our limited but increasing revenues, losses from operations, existing debt levels, the terms of the line of credit and secured convertible notes, illiquidity of the capital markets in general and the generally illiquid nature of our common stock among others.  In the event we do not receive approximately $100,000 by June 2011, we may have to reduce or curtail certain operations.  If we do not raise capital as necessary it is unlikely we will be able to continue as a going concern in which event stockholders could lose their entire investment in our company.





Off Balance Sheet Arrangements





We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We have not entered into any derivative contracts that are indexed to our shares and classified as stockholder's equity or that are not reflected in our condensed consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing or hedging services with us.





Critical Accounting Policies





The discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the U.S.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to inventories, and intangible assets.  We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that may not be readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.





We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our consolidated financial statements.





Stock-Based Compensation





The computation of the expense associated with stock-based compensation requires the use of a valuation model.  The application of the accounting guidance for equity based compensation of which requires significant judgment and the use of estimates, particularly surrounding Black-Scholes assumptions such as stock price volatility, expected option lives, and expected option forfeiture rates, to value equity-based compensation.  The Company currently uses a Black-Scholes option pricing model to calculate the fair value of its stock options.  The Company primarily uses historical data to determine the assumptions to be used in the Black-Scholes model and has no reason to believe that future data is likely to differ materially from historical data.  However, changes in the assumptions to reflect future stock price volatility and future stock award exercise experience could result in a change in the assumptions used to value awards in the future and may result in a material change to the fair value calculation of stock-based awards. This accounting guidance requires the recognition of the fair value of stock compensation in net income.  Although every effort is made to ensure the accuracy of our estimates and assumptions, significant unanticipated changes in those estimates, interpretations and assumptions may result in recording stock option expense that may materially impact our financial statements for each respective reporting period.








13


ITEM 7.                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION - continued
 
 Derivative Liabilities





The Company accounts for its liquidated damages and embedded conversion features and free standing warrants pursuant to The accounting guidance for "Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company's Own Stock" and "Accounting for Derivative Instruments and Hedging Activities", which requires a periodic valuation of their fair value and a corresponding recognition of liabilities associated with such derivatives.  The recognition of derivative liabilities related to the issuance of shares of common stock is applied first to the proceeds of such issuance, at the date of issuance, and the excess of derivative liabilities over the proceeds is recognized as other expense in the accompanying consolidated financial statements.  The recognition of derivative liabilities related to the issuance of convertible debt is applied first to the proceeds of such issuance as a debt discount, at the date of issuance, and the excess of derivative liabilities over the proceeds is recognized as other expense in the accompanying consolidated financial statements.  Any subsequent increase or decrease in the fair value of the derivative liabilities, which are measured at the balance sheet date, are recognized as other expense or other income, respectively.





Income Tax Recognition of Deferred Tax Items





We recognize deferred tax assets and liabilities based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities.  Significant management judgment is required in determining our deferred tax assets and liabilities. Management makes an assessment of the likelihood that our deferred tax assets will be recovered from future taxable income, and to an amount that it believes is more likely than not to be realized.  As of December 31, 2010 and 2009 we are fully reserved for our deferred tax assets.





Fair Value Measurements





In September 2006, the FASB issued accounting guidance defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. This Statement applies under other accounting pronouncements that require or permit fair value measurements, the Financial Accounting Standards Board having previously concluded in those accounting pronouncements that fair value is a relevant measurement attribute. Accordingly, this Statement does not require any new fair value measurements. As a result of the undercapitalized nature of our Company, we are not able to fairly value our debts recorded.





Recent Accounting Pronouncements





All new accounting pronouncements issued but not yet effective have been deemed not relevant, as a result the adoption of these new accounting pronouncement is not expected to have any impact once adopted.





ITEM 7A.             QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.





Not applicable to a smaller reporting company.





ITEM 8.                FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.





Our consolidated financial statements are contained in pages F-1 through F-19, which appear at the end of this annual report.




ITEM 9.                CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.





None.





ITEM 9A.             CONTROLS AND PROCEDURES.





Disclosure Controls and Procedures.We maintain "disclosure controls and procedures" as such term is defined in Rule 13a-15(e) under the Exchange Act.  In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met.  Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures.  The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.





Under the supervision and with the participation of our senior management, consisting of Jeffrey Schultz, our Chief Executive Officer and Michael Fasci, our Chief Financial Officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report (the “Evaluation Date”). Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded, as of the Evaluation Date, that our disclosure controls and procedures are effective such that the information relating to us required to be disclosed in our Securities and Exchange Commission (“SEC”) reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our Principal Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.


14


ITEM 9A.             CONTROLS AND PROCEDURES - continued





Management’s Report on Internal Control Over Financial Reporting





Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Securities Exchange Act of 1934 Rule 13a-15(f).  Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  Our internal control over financial reporting includes those policies and procedures that:





•                   pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;





•                   provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and





•                   provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.





Because of the inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.





Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2010.  In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Tread way Commission (“COSO”) in Internal Control-Integrated Framework. Based upon this assessment, our management concluded that as of December 31, 2010, our internal control over financial reporting was effective to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles.





Changes in Internal Control over Financial Reporting. There were changes in our internal control over financial reporting that occurred during the last fiscal quarter of the period covered by this report that have materially affected or are reasonably likely to materially affect our internal control over financial reporting. During the fourth quarter the Company hired additional accounting staff to support increased sales volume. Additionally, the Company has hired staff to perform routine internal audits on credit card processing and invoicing to insure quality control and accuracy.





ITEM 9B.             OTHER INFORMATION.





None.


PART III





ITEM 10.              DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.





The following table sets forth the names and ages of the directors and executive officers of the Company through the date of this Report, as well as the current officers and directors; the principal officers and positions with the Company held by each person and the date such person became a director or executive officer of the Company. Each serves until the next annual meeting of the stockholders.





Names of Current Executive Officers and Directors
Age
Position
Date of AppointmentJeffrey L. Schultz
60
Director / CEO / President
January 19, 2005Michael Fasci
52
Director / CFO *
January 19, 2006





*Appointed CFO August 1, 2006





Jeffrey L. SchultzisPresident/CEO/Director, most recently served as Vice President of Sales and Marketing for InteleTech Corporation from January through November of 2004. From July of 2002 until December of 2003 Mr. Schultz acted as a consultant to various companies involved in the plastic printing and card issuance industries. From February of 2001 until July of 2002 Mr. Schultz was Director of Business Development for Continental Plastic Card Co. coordinating the financial and sales restructuring of the company and setting in motion a business plan for 2002, which made Continental Plastic profitable.


15


ITEM 10.              DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE - continued





Continental Plastic was in the top 10 plastic card printers in the USA. Prior to 2001 Mr. Schultz was the President of Strategic Funding, Inc. that since its inception in 1996 had been instrumental in providing consulting to various private and public companies and raised in excess of $20 million in capital. From 1990 until 1996 Mr. Schultz was the founder, an officer, and director of Aqua Care Systems, Inc., a manufacture of residential, commercial, industrial, and wastewater treatment plants. Aqua Care Systems became a public company in October 1993 after a successful NASDAQ offering. Mr. Schultz graduated with a B.A. Degree from Wayne State University in Detroit, Michigan in 1972.





Michael E. Fasci Sr. EA, is the founder, president, and CEO of Process Engineering Services, Inc., which has its principal executive offices located in East Freetown, MA. Process Engineering Services, Inc. designs and manufactures pollution recovery equipment primarily for the manufacturing industry with clients worldwide. In 1997, Mr. Fasci qualified for, and currently maintains Enrolled Agent status with the Internal Revenue Service. He also has developed a financial consulting and tax practice that serves primarily corporate clients. Mr. Fasci also currently owns and manages a number of other small businesses. Mr. Fasci has previously served on the Board of Directors of other publicly traded companies. He has successfully served in capacities including Chairman, President, CFO, and Audit Committee Chairman.





Mr. Fasci devotes approximately 90% of his time to our business and affairs.





Director Fees





We currently do not have an established plan to pay director fees to our directors. We may compensate our directors at a reasonable fee to be determined for meetings attended.  The following table provides information regarding the compensation of our directors for 2010.





Director CompensationName

(a)
Fees

earned or

paid in

cash ($)

(b)

Stock

awards

($)

(c)

Option

awards

($)

(d)1

Non-equity

incentive plan

compensation

($)

(e)

Nonqualified

deferred

compensation

earnings

($)

(f)

All other

compensation

($)

(g)

Total

($)

(h)Jeffrey L Schultz
0

12,500

0

0

0

0

12,500Michael E. Fasci
0

13,750

0

0

0

0

13,750





Code of Ethics





In December 2008 we adopted a Code of Business Conduct and Ethics which applies to our officers, directors, employees and consultants.  This Code outlines the broad principles of ethical business conduct we adopted, covering subject areas such as:





•
compliance with applicable laws and regulations,


•
handling of books and records,


•
public disclosure reporting,


•
insider trading,


•
discrimination and harassment,


•
health and safety,


•
conflicts of interest,


•
competition and fair dealing, and


•
protection of company assets.





A copy of our Code of Business Conduct and Ethics was previously filed as an exhibit to our 2009 Form 10-K report.  In addition, we will provide a copy, without charge, to any person desiring a copy of the Code of Business Conduct and Ethics, by written request to us at our principal offices at 1500 W. Cypress Creek Road, Suite 411, Ft. Lauderdale, FL 33309 Attention: Corporate Secretary.





Director Qualifications, Committees of our Board of Directors and the Role of our Board in Risk Oversight





Given the size of our operations and our limited resources, we believe that Mr. Schultz and Mr. Fasci are each a good fit for our current needs with respect to the size and experience of our Board of Directors. We view both Mr. Schultz’s experience as a consultant to various companies involved in the plastic printing and card issuance industries as well as his experience in assisting companies in raising capital as important factors in our determination that he should serve as a member of our Board.  We also view Mr. Fasci’s professional experience in operating businesses as well as his financial consulting and tax practice that serves primarily corporate clients as important factors in our determination that he should serve as a member of our Board of Directors.


16


ITEM 10.              DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE - continued





Both members of our Board of Directors are executive officers of our company.  The business and operations of our company are managed by these individuals, including the oversight of all risks, such as operational and liquidity risks that our company faces.  Because we do not have any independent members of our Board of Directors, our Board may not be exercising its risk management oversight responsibilities to the level that a Board comprised of an independent Chairman and a majority of independent directors might.





Our Board of Directors has not yet established an Audit Committee, a Compensation Committee or a Nominating Committee, or any committee performing a similar function.  The functions of those committees are being undertaken by the entire board as a whole.  Because we have no independent directors, our Board of Directors believes that the establishment of committees of the Board would not provide any benefits to our company and could be considered more form than substance.





We do not have a policy regarding the consideration of any director candidates which may be recommended by our stockholders, including the minimum qualifications for director candidates, nor has our Board of Directors established a process for identifying and evaluating director nominees.  We have not adopted a policy regarding the handling of any potential recommendation of director candidates by our stockholders, including the procedures to be followed.  Our Board has not considered or adopted any of these policies as we have never received a recommendation from any stockholder for any candidate to serve on our Board of Directors.  Given the early stage operations of our company and our lack of directors and officers insurance coverage, we do not anticipate that any of our stockholders will make such a recommendation in the near future.  While there have been no nominations of additional directors proposed, in the event such a proposal is made, all members of our Board will participate in the consideration of director nominees.





Mr. Michael Fasci, who also serves as the Company's CFO, is an “audit committee financial expert” within the meaning of Item 401(e) of Regulation S-K.  In general, an “audit committee financial expert” is an individual member of the audit committee or Board of Directors who:





•
understands generally accepted accounting principles and financial statements,


•
is able to assess the general application of such principles in connection with accounting for estimates, accruals and reserves,


•
has experience preparing, auditing, analyzing or evaluating financial statements comparable to the breadth and complexity to our financial statements,


•
understands internal controls over financial reporting, and


•
understands audit committee functions.





Our securities are not quoted on an exchange that has requirements that a majority of our Board members be independent and we are not currently otherwise subject to any law, rule or regulation requiring that all or any portion of our Board of Directors include “independent” directors, nor are we required to establish or maintain an Audit Committee or other committee of our Board of Directors.  In the future we may seek to expand our Board of Directors to include additional independent directors which include one or more individuals who would qualify as an audit committee financial expert.  However, we have no immediate plans to expand our Board and there are no assurances we will ever do so.





Compliance with Section 16(a) of the Exchange Act





Based solely upon a review of Forms 3 and 4 and amendments thereto furnished to us under Rule 16a-3(d) of the Securities Exchange Act during 2010 and Forms 5 and amendments thereto furnished to us with respect to 2010, as well as any written representation from a reporting person that no Form 5 is required, we are not aware that any officer, director or 10% or greater stockholder failed to file on a timely basis, as disclosed in the aforementioned Forms, reports required by Section 16(a) of the Securities Exchange Act during 2010 except as follows:





•
Mr. Schultz failed to timely file one Form 4 reporting two purchases of our common stock,


•
Mr. Fasci failed to timely file two Form 4s reporting three purchases of our common stock, and


•
Mr. James Stuckert, a principal stockholder of our company, failed to timely file 28 Form 4s reporting 46 purchases of our common stock in which he has either a direct or indirect beneficial ownership interest.





All of the foregoing forms have subsequently been filed by the reporting persons.  We have reminded these reporting persons of the need to ensure the timely compliance with their obligations under Section 16(a) of the Exchange Act.








17





ITEM 11.              EXECUTIVE COMPENSATION.





The following table summarizes all compensation recorded by us in each of the last two completed fiscal years for our principal executive officer, each other executive officer serving as such whose annual compensation exceeded $100,000 and up to two additional individuals for whom disclosure would have been made in this table but for the fact that the individual was not serving as an executive officer of our company at December 31, 2010. The value attributable to any option awards is computed in accordance with the accounting guidance.


SUMMARY COMPENSATION TABLEName and principal position

Year

Salary

($)


Bonus

($)


Stock

Awards

($)


Option

Awards

($)


Nonequity incentive plan compensation ($)


Non-qualified deferred compensation earnings

($)


All

other compen-sation

($)


Total

($)(a)

(b)

(c)


(d)


(e)


(f)


(g)


(h)


(i)


(j)Jeffrey L. Schultz

(1)

2010


130,000



0



25,000



0



0



0



1,800



156,8002009


130,000



0



60,000



0



0



0



1,800



191,800Michael E. Fasci

(2)

2010


90,000



0



43,750



0



0



0



1,800



135,5502009


80,000



0



40,000



0



0



0



1,800



128,800





(1)           Mr. Schultz has served as our Chief Executive Officer since the Company’s inception in January of 2005. During fiscal 2009 and 2010 we granted Mr. Schultz stock awards in accordance with his employment agreement. At December 31, 2010 we owed Mr. Schultz $4,000 in accrued but unpaid compensation pursuant to the terms of his employment agreement.   Mr. Schultz’s compensation excludes director fees.





(2)           Mr. Fasci has served as our Chief Financial Officer since August 1, 2006. During fiscal 2009 and 2010 we granted Mr. Fasci stock awards in accordance with his employment agreement.





Employment Agreements and narrative regarding executive compensation





On October 1, 2009 we entered into a three year Employment Agreement with Mr. Jeffrey Schultz to serve as our President and Chief Executive Officer.  Under the terms of the agreement as compensation for his services we pay Mr. Schultz an annual salary of $130,000.  We also issued him 500,000 shares of our common stock in 2009 valued at $60,000 and 500,000 shares of common stock in 2010 valued at $25,000. He is also entitled to a monthly car allowance of $300.00.  He is also entitled to receive medical, dental and ophthalmic benefits for Mr. Schultz and his family upon the same basis as may be made available to our other employees as well as four weeks of paid vacation.  We may terminate the agreement for cause, or in the event of his death or disability.  In the event we should terminate Mr. Schultz for any reason other than for cause during the term of the agreement we are obligated to pay him the balance of any salary due during the three year term, benefits and car allowance as a severance.  Should we terminate the agreement for cause, should he terminate the agreement for any reason or in the event of his disability, he is not entitled to any severance benefits.  In the event of his death during the term of the agreement, his estate is to receive two months severance benefits and the cash value of any unused vacation.  The agreement contains customary confidentiality, non-circumvention and invention assignment clauses





Effective August 1, 2010 we entered into an Employment Agreement with Mr. Michael Fasci to serve as our Chief Financial Officer.  This agreement replaced his prior employment agreement which had expired on July 31, 2010.  Under the terms of the three year agreement, as compensation for his services we pay Mr. Fasci an annual salary of $90,000.  We also issued him 500,000 shares of our common stock valued at $30,000. He is also entitled to a monthly car allowance of $300.00.  He is also entitled to receive medical, dental and ophthalmic benefits for Mr. Fasci and his family upon the same basis as may be made available to our other employees as well as four weeks of paid vacation.  We may terminate the agreement for cause, or in the event of his death or disability.  In the event we should terminate Mr. Fasci for any reason other than for cause during the term of the agreement we are obligated to pay him three months salary, benefits and car allowance as a severance.  Should we terminate the agreement for cause, should he terminate the agreement for any reason or in the event of his disability, he is not entitled to any severance benefits.  In the event of his death during the term of the agreement, his estate is to receive two months' severance benefits and the cash value of any unused vacation.  The agreement contains customary confidentiality, non-circumvention and invention assignment clauses.





The amount of compensation paid to Messrs. Schultz and Fasci, and the terms of the agreements, were negotiated with the Board of Directors of which they were the sole two members of the Board of Directors at the time the agreements were finalized and executed.  Accordingly, they each had a significant influence in the terms thereof.








18





ITEM 11.              EXECUTIVE COMPENSATION. - continued





Outstanding Equity Awards at Fiscal Year End





The following table provides information concerning unexercised options, stock that has not vested and equity incentive plan awards for each named executive officer outstanding as of December 31, 2010:





OPTION AWARDS

STOCK AWARDSName

Number of securities underlying unexercised options

(#)

Exercisable


Number of securities underlying unexercised options

(#)

unexercisable


Equity incentive plan awards: Number of securities underlying unexercised unearned options

(#)

Option exercise price

($)

Option expiration date

Number of shares or units of stock that have not vested (#)


Market value of shares or units of stock that have not vested ($)


Equity incentive plan awards: number of unearned shares, units or other rights that have not vested (#)


Equity incentive plan awards: market or payout value of unearned shares, units or other rights that have not vested (#)(a)

(b)


(c)


(d)

(e)

(f)

(g)


(h)


(i)


(j)JeffreyL. Schultz


0



0



0






0



0



0



00



0



0






0



0



0



0Michael E. Fasci


0



0



0






0



0



0



00



0



0






0



0



0



0





2004 Employees/Consultants Common Stock Compensation Plan





Our 2004 Employees/Consultants Stock Compensation Plan was established on August 3, 2004, effective August 3, 2004, to amend and restate the Company's 2003 Employees/Consultants Stock Compensation Plan, to offer directors, officers and selected key employees, advisors and consultants an opportunity to acquire a proprietary interest in the success of the Company to receive compensation, or to increase such interest, by purchasing Shares of the Company's common stock.  We have reserved up to 10,000,000 shares of our common stock for issuance under the 2004 Plan.  The Plan provides both for the direct award or sale of Shares and for the grant of Options to purchase Shares.  Options granted under the Plan may include non-statutory options, as well as ISOs intended to qualify under section 422 of the Code. The Plan is intended to comply in all respects with Rule 16.3 (or its successor) under the Exchange Act and shall be construed accordingly. At December 31, 2010 we have no outstanding options under the 2004 Plan to purchase shares of our common stock.





ITEM 12.              SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.





At March 23, 2011 we had 66,515,552 shares of common stock issued and outstanding.  The following table sets forth information known to us as of March 23, 2011 relating to the beneficial ownership of shares of our common stock by:





▪            each person who is known by us to be the beneficial owner of more than 5% of our outstanding common stock;


▪            each director;


▪            each named executive officer; and


▪            all named executive officers and directors as a group.





Unless otherwise indicated, the business address of each person listed is in care of the Company at 1500 W. Cypress Creek Road, Suite 411, Ft. Lauderdale, FL 33309.  The percentages in the table have been calculated on the basis of treating as outstanding for a particular person, all shares of our common stock outstanding on that date and all shares of our common stock issuable to that holder in the event of exercise of outstanding options, warrants, rights or conversion privileges owned by that person at that date which are exercisable within 60 days of that date. Except as otherwise indicated, the persons listed below have sole voting and investment power with respect to all shares of our common stock owned by them, except to the extent that power may be shared with a spouse.








19




ITEM 12.              SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS. - continued
  Name of Beneficial Owner

Amount and Nature of Beneficial Ownership (1)


Percentage of ClassJeffrey L. Schultz


8,270,334



12.4
%Michael E. Fasci (2)


5,119,211



7.7
%All officers and directors as a group (two persons)


13,389,545



20.1
%James W. Stuckert

500 W. Jefferson Street

Louisville, KY 40202 (3)


21,050,000



31.7
%Commercial Holding, AG325 Main Street

Suite 240

Lexington, KY 40507


7,128,959



10.7
%HEB, LLC

777 Main Street

Suite 3100

Fort Worth, TX 76102


5,852,792



8.8
%
 (1)            Beneficial ownership has been determined in accordance with Rule 13d-3 under the Exchange Act and unless otherwise noted, such person has sole voting, investment, ad dispositive power.





(2)           The number of shares beneficially owned by Mr. Fasci includes:





•            3,866,920 shares of common stock held by Mr. Fasci,


•           1,252,291 shares of common stock held of record by Process Engineering Services, Inc., Inc., a company owned by Mr. Fasci and over which he holds voting and dispositive control,





(3)           Share amounts are based on written confirmation to the Company from the shareholder.





Securities Authorized for Issuance Under Equity Compensation Plans.





The following provides information concerning compensation plans under which our equity securities are authorized for issuance as of December 31, 2010:





(a)

(b)

(c)Plan Category

Number of securities to be issued upon exercise of outstanding options, warrants and rights

Weighted-average exercise price of outstanding options, warrants and rights

Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))Equity compensation plans approved by security holders


--

--


--Equity compensation plans not approved by security holders


--

--


5,626,095(1)Total







5,626,095(1)





(1) Represents shares available for issuance under our 2004 Employees/Consultants Common Stock Compensation Plan





ITEM 13.              CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.





On December 6, 2010, Mr. Michael Fasci, our Chief Financial Officer, loaned us $3,291 for working capital. This loan is non-interest bearing and is due on demand.





Director independence





Neither of our directors is “independent” within the meaning of Rule 5605 of the NASDAQ Marketplace Rules.








20





ITEM 14.              PRINCIPAL ACCOUNTANT FEES AND SERVICES.





Sherb & Co., LLP served as our independent registered public accounting firm for 2010 and 2009.  The following table shows the fees that were billed for the audit and other services provided by such firm for 2010 and 2009.





2010


2009Audit Fees
$
33,625

$
30,540Audit-Related Fees

0


0Tax Fees

0


0All Other Fees

0


0Total
$
33,625

$
30,540





Audit Fees — This category includes the audit of our annual financial statements, review of financial statements included in our Form 10-K and Form 10-Q Quarterly Reports and services that are normally provided by the independent auditors in connection with engagements for those fiscal years. This category also includes advice on audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.





Audit-Related Fees — This category consists of assurance and related services by the independent auditors that are reasonably related to the performance of the audit or review of our financial statements and are not reported above under “Audit Fees.” The services for the fees disclosed under this category include consultation regarding our correspondence with the SEC and other accounting consulting.





Tax Fees — This category consists of professional services rendered by our independent auditors for tax compliance and tax advice. The services for the fees disclosed under this category include tax return preparation and technical tax advice.





All Other Fees — This category consists of fees for other miscellaneous items.





Our Board of Directors has adopted a procedure for pre-approval of all fees charged by our independent auditors.  Under the procedure, the Board approves the engagement letter with respect to audit, tax and review services.  Other fees are subject to pre-approval by the Board, or, in the period between meetings, by a designated member of Board.  Any such approval by the designated member is disclosed to the entire Board at the next meeting.  The audit and tax fees paid to the auditors with respect to 2010 were pre-approved by the entire Board of Directors.














21








PART IV





ITEM 15.              EXHIBITS, FINANCIAL STATEMENT SCHEDULES





The following documents are filed as a part of this report or are incorporated by reference to previous filings, if so indicated:





Exhibit No.
Description of Exhibit3.1
Certificate of Incorporation (1)3.2
Certificate of Amendment to the Certificate of Incorporation (1)3.3
Bylaws (1)4.1
Promissory Note in the principal amount of $100,000 to T Squared Investments, LLC dated May 1, 2009 (8)4.2
Form of Common Stock Purchase Warrant issued to T Squared Investments, LLC (8)4.3
Form of Option granted to Flaggler Communications Group (8)10.1
Jeffrey Schultz Employment Agreement (9)10.2
David Rappa Employment Agreement (9)10.3
2004 Employees/Consultants Common Stock Compensation Plan (2)10.4
Michael Fasci Employment Agreement (3)10.5
Commercial Holding AG - $200,000 Line of Credit Extension Agreement Dated 12/10/08 (7)10.6
The Nutmeg Group LLC - Shares for Accumulated Interest Agreement dated 12/31/08 (7)10.7
The Nutmeg Group LLC - Convertible Note Amendment dated 2/27/2009 (7)10.8
Asher Enterprises, Inc. – $45,000 Convertible Promissory Note dated 12/4/2009 (9)10.9
Asher Enterprises, Inc. – $30,000 Convertible Promissory Note dated 3/12/2010 (10)10.10
Asher Enterprises, Inc. – $50,000 Convertible Promissory Note dated 10/13/10 *10.11
Asher Enterprises, Inc. – $50,000 Convertible Promissory Note dated 2/23/11 *10.12
Miller Goulding Note dated 3/15/09 (4)10.13
Cypress Commons  LLC Office Lease *10.14
Commercial Holding AG – Credit & Loan Agreement Dated 4/7/08 (6)10.15
Commercial Holding AG – Security Agreement Dated 4/7/08 (6)10.16
Form of Consulting Agreement with DMS Consulting, LLC (8)10.17
Form of Consulting Agreement with Flagler Communications Group dated May 1, 2009 (8)14.1
Code of Ethics (7)31.1
Certificate of Principal Executive Officer as Required by Rule 13a-14(a)/15d-14 *31.2
Certificate of Chief Financial Officer as Required by Rule 13a-14(a)/15d-14 *32.1
Certificate of Principal Executive Officer as Required by Rule 13a-14(b) and Rule 15d- 14(b) (17 CFR 240.15d-14(b)) and Section 1350 of Chapter 63 of Title 18 of the United States Code *32.2
Certificate of Principal Executive Officer as Required by Rule 13a-14(b) and Rule 15d- 14(b) (17 CFR 240.15d-14(b)) and Section 1350 of Chapter 63 of Title 18 of the United States Code *





*           Filed herewith.





(1)
Incorporated by reference to the Form 10SB12G - SEC File No. 000-28457 as filed on December 10, 1999.(2)
Incorporated by reference to the Form S-8 - SEC File No. 333-118027 filed on August 9, 2004.(3)
Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended September 30, 2008.(4)
Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2009.(5)
Incorporated by reference to the Quarterly Report on Form 10-QSB for the period ended September 30, 2007.(6)
Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2008.(7)
Incorporated by reference to the Annual Report on Form 10-K for the period ended December 31, 2008.(8)
Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended June 30, 2009.(9)
Incorporated by reference to the Annual Report on Form 10-K for the period ended December 31, 2009.(10)
Incorporated by reference to the Quarterly Report on Form 10-Q for the period ended March 31, 2010.














22





SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





SECURED FINANCIAL NETWORK, INC.Date: March 30, 2011
By:
/s/ Jeffrey L. SchultzJeffrey L. SchultzTitle: President and Chief Executive Officer





Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.





Date: March 30, 2011
By:
/s/ Jeffrey L. SchultzJeffrey L. SchultzTitle: Director, President, Chief Executive Officer, principal executive officer





Date: March 30, 2011
By:
/s/ Michael E. FasciMichael E. FasciTitle: Director, Chief Financial Officer, principal financial and accounting officer








23

















Secured Financial Network, Inc.


CONTENTS





PageREPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM - SHERB & CO, LLP
F-2CONSOLIDATED FINANCIAL STATEMENTSConsolidated Balance Sheets
F-3Consolidated Statements of Operations
F-4Consolidated Statements of Stockholders’ Deficit
F-5Consolidated Statements of Cash Flows
F-6NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
F-7





























F-1








Report of Independent Registered Public Accounting Firm





Board of Directors and Stockholders


Secured Financial Network, Inc.





We have audited the accompanying consolidated balance sheets of Secured Financial Network, Inc. as of December 31,   2010 and 2009 and the related consolidated statements of operations, stockholders’ deficit, and cash flows for each of the years ended December 31, 2010 and 2009. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.





We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company as of December 31, 2010 and 2009, and the results of its operations and cash flows for each of the years ended December 31, 2010 and 2009, in conformity with generally accepted accounting principles in the United States.





The accompanying consolidated financial statements have been prepared assuming that Secured Financial Network, Inc. will continue as a going concern.  As more fully described in Note 1, the Company has incurred recurring operating losses and will have to obtain additional capital to sustain operations.  These conditions raise substantial doubt about the Company’s ability to continue as a going concern.  Management’s plans in regard to these matters are also described in Note 1.  The financial statements do not include any adjustments to reflect the possible effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty.











/s/ Sherb & Co., LLPSHERB & CO, LLP

Certified Public Accountants








New York, New York


March 30, 2011











F-2





SECURED FINANCIAL NETWORK, INC.CONSOLIDATED BALANCE SHEETSASSETSDecember 31,2010


2009CURRENT ASSETSCash

$
-


$
4,009Accounts Receivable, Net


88,419



60,219Employee Advances


13,479



-Inventory


90,469



441,932Prepaid Expenses


4,783



15,327Total Current Assets


197,150



521,487FURNITURE AND EQUIPMENT (NET)


13,806



21,928OTHER ASSETSRefundable Deposits


24,165



5,170Intangible, Net


63,899



77,373Total Other Assets


88,064



82,543TOTAL ASSETS

$
299,019


$
625,957LIABILITIES AND STOCKHOLDERS' DEFICITCURRENT LIABILITIESCash Overdraft

$
8,992


$
-Accounts Payable


477,769



507,858Deposits Payable


21,902



-Notes Payable


99,291



1,626,954Accrued Expenses


44,476



1,293,886Derivative and Liquidating Liabilities


114,474



448,071Lines of Credit


-



1,163,084Secured Convertible Notes


-



312,232Total Current Liabilities


766,903



5,352,085LONG TERM LIABILITIESLines of Credit


1,145,000



-Notes Payable


90,000



-Total Long Term Liabilities


1,235,000



-STOCKHOLDERS' DEFICITCommon Stock authorized is 100,000,000shares at $0.001 par value.  Issued andoutstanding on December 31, 2010 is 66,265,552and December 31, 2009 is 55,688,568 shares.


66,266



55,689Additional Paid in Capital


5,093,341



4,372,334Accumulated Deficit


(6,862,490
)


(9,154,150
)Total Stockholders' Deficit


(1,702,884
)


(4,726,128
)TOTAL LIABILITIES ANDSTOCKHOLDERS' DEFICIT

$
299,019


$
625,957The accompanying notes are an integral part of these consolidated statements


F-3








SECURED FINANCIAL NETWORK, INC.CONSOLIDATED STATEMENTS OF OPERATIONSYear Ended December 31,2010


2009REVENUESSales

$
1,683,519


$
816,917Cost of Goods Sold


1,150,177



674,045Gross Profit


533,342



142,872EXPENSESAdministrative Expenses


979,661



785,519Professional and Consulting


98,262



241,892Depreciation Expense


25,135



7,562Amortization Expense


17,144



7,727Total Operating Expenses


1,120,202



1,042,700Net Loss from operations before other income (expense)


(586,860
)


(899,828
)Other Income (expense)Gain on write off and settlement of payables


3,244,823



75,867Derivative and Liquidating Expense (Income)


21,752



110,676Interest Expense


(388,055
)


(663,873
)Total other income (expense)


2,878,520



(477,330
)Income (Loss) before Provisionfor Income Taxes


2,291,661



(1,377,157
)Provision for Income Taxes


-



-NET INCOME (LOSS)

$
2,291,661


$
(1,377,157
)Basic and DilutedNet Income (Loss) per Common Share

$
0.04


$
(0.03
)Weighted Average Number of SharesCommon Shares Outstanding -Basic


60,977,060



51,955,284Diluted


62,762,774



51,955,284The accompanying notes are an integral part of these consolidated statements





F-4





SECURED FINANCIAL NETWORK, INC.CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICITYEARS ENDED DECEMBER 31, 2010 and 2009Common Stock








TotalPar value $0.001


Paid in


Accumulated


Stockholders'Shares


Amount


Capital


Deficit


DeficitBalance, December 31, 2008


49,624,379


$
49,624


$
3,855,341


$
(7,776,993
)

$
(3,872,028
)Equity Issued for Cash


1,450,000



1,450



71,050







72,500Equity Issued for Services


1,500,000



1,500



189,750







191,250Equity Issued for Asset Purchase


750,000



750



59,250







60,000Equity Issued to Retire Debt and Interest


2,364,189



2,364



130,388







132,752Valuation of Beficial Conversion Feature










66,555







66,555on Newly Issued DebtNet (Loss)














(1,377,157
)


(1,377,157
)Balance, December 31, 2009


55,688,568



55,689



4,372,334



(9,154,150
)


(4,726,128
)Equity Issued for Services


1,750,000



1,750



93,250







95,000Equity Issued to Retire Debt and Interest


8,826,984



8,827



627,757







636,584Net Income














2,291,661



2,291,661Balance, December 31, 2010


66,265,552


$
66,266


$
5,093,341


$
(6,862,489
)

$
(1,702,884
)The accompanying notes are an integral part of these consolidated statements
 F-5
  SECURED FINANCIAL NETWORK, INC.CONSOLIDATED STATEMENTS OF CASH FLOWSYear Ended December 31,2010


2009Cash Flows From Operating Activities:Net Income (Loss)

$
2,291,661


$
(1,377,157
)Adjustments to Net Gain (Loss):Gain on write-off / settlement of payables


(3,244,823
)


-Derivative and Liquidating Income (Expense)


(21,752
)


(110,676
)Amortization of Deferred Financing Fees


-



139,724Equity Issued for Services & Interest


98,000



191,250Allowance for doubtful accounts


-



7,000Depreciation


25,135



7,562Amortization


17,144



7,727Adjustments to Reconcile Net Loss toNet Cash (Used) by Operating Activities:Changes in Assets and Liabilities:Prepaid Expense


10,543



(15,327
)Employee Advances


(13,479
)


623Customer Deposits


21,902



-Refundable Deposits


(15,281
)


-Accounts Receivable


(28,200
)


(16,145
)Inventory


351,463



(412,353
)Accrued Expenses


333,757



360,879Accounts Payable


(30,089
)


331,570Net Cash (Used) by Operating Activities


(204,020
)


(885,323
)Cash Flows From Investing Activities:Furniture and Equipment


(17,013
)


(17,249
)Intangibles


(3,670
)


(25,100
)Security Deposit


(3,714
)


-Net Cash (Used) Provided by Investing Activities


(24,397
)


(42,349
)Cash Flows From Financing Activities:Sale of Common Stock


-



72,500Cash Overdraft


8,992



-Notes Payable Repayments


(254,000
)


-Notes Payable Additions


487,500



269,974Line of Credit


(18,084
)


585,500Net Cash Provided by Financing Activities


224,408



927,974Net Increase (Decrease)in Cash


(4,009
)


302Cash and Cash Equivalents - Beginning of Year


4,009



3,706Cash and Cash Equivalents - End of Year

$
0


$
4,009Supplemental Cash Flow Disclosures:Taxes

$
-


$
-Interest

$
2,851


$
-Non-Cash Financing Transactions:Shares Issued for Services

$
95,000


$
-Shares Issued for Intangibles

$
-


$
60,000Conversion of Indebtedness for Equity

$
636,584


$
132,752Beneficial Conversion Feature

$
-


$
66,555The accompanying notes are an integral part of these consolidated statements


F-6
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING





Nature of Business and History of Company





Secured Financial Network, Inc. (originally Loughran/Go Corporation prior to name change to 12 To 20 Plus, Inc.), was incorporated in April 26, 1996 and changed its name to Secured Financial Network, Inc. (“the Company”) on January 11, 2005. From January 2005 until December 2005 the Company engaged in investment of capital to fund short-term transactions of close-out or distressed container sized products.  From mid-2006, the Company restructured its focus entirely to payment processing and build out of compliant Payment Gateway connecting merchants to processors and transaction acquiring banks.





On November 22, 2004, 12 To 20 Plus, Inc. entered into a share exchange agreement with Secured Financial Network, Inc. pursuant to which an aggregate of 14,737,343 shares of the Company’s common stock, were issued, representing 94% of the 15,693,478 shares of common stock outstanding after the closing. For accounting purposes, the transaction is reflected as if 12 To 20 Plus, Inc. was acquired by Secured Financial Network Inc. with the business of Secured Financial Network Inc. being the successor entity. The acquisition was accounted for as a recapitalization of the predecessor entity Secured Financial Network, Inc. with the management of the predecessor entity Secured Financial Network, Inc. controlling and operating the Company after the acquisition date. The consolidated financial statements presented primarily represent the operations of Secured Financial Network, Inc. from its inception date, November 10, 2004, to the share exchange date. In addition, the capital structure of Secured Financial Network, Inc. has been recapitalized to account for the equity structure subsequent to the acquisition as if Secured Financial Network, Inc. had been the issuer of the common stock for all periods presented.





Going Concern





The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. Going concern contemplates the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable length of time. The Company has incurred losses since inception and has negative cash flows from operations. For the years ended December 31, 2010 and 2009, the Company has incurred net losses from operations of $(586,860) and $(899,828) respectively, and has a stockholders’ deficit of $1,702,884 as of December 31, 2010. The future of the Company is dependent upon its ability to obtain additional equity and/or debt financing and upon future successful development and marketing of the Company’s products and services. Management is pursuing various sources of equity and debt financing but cannot assure that the Company will be able to secure such financing or obtain financing on terms beneficial to the Company. Failure to secure such financing may result in the Company’s inability to continue as a going concern and the impairment of the recorded long-lived assets.





These consolidated financial statements do not include any adjustments relating to the recoverability and classifications of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue in existence.





Consolidation





The accompanying consolidated financial statements of Secured Financial Network, Inc., a Nevada corporation (the "Company"), include the accounts of the Company and its wholly owned subsidiary, RedFin Network, Inc. (formerly known as Virtual Payment Solutions, Inc.) , Inc, a Florida Corporation ("RFN"). The Company created RFN in September of 2007.  All significant inter-company accounts and transactions are eliminated in consolidation.





Reclassifications





Certain amounts for the prior period have been reclassified to conform with the current year presentation.





Cash and Cash Equivalents





For purposes of the statement of cash flows, the Company considers cash and cash equivalents to include all stable, highly liquid investments with maturities of three months or less.





Accounts Receivable and Revenue Recognition





Accounts Receivable





The Company estimates an allowance for doubtful accounts, sales returns and allowances based on historical trends and other criteria.  At December 31, 2010 there was a $7,000 allowances on trade receivables from product sales.  The same allowance was used in 2009.





The Company recognizes revenues associated with the sale of its products upon shipment.


F-7
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES- continued





Inventory





Inventories, which are finished goods, are stated at the lower of cost (first-in, first-out method) or market. A provision for excess or obsolete inventory is recorded at the time the determination is made.





Furniture and Equipment





Furniture and equipment are stated at cost. When such assets are retired or otherwise disposed of, the asset and related accumulated depreciation accounts are relieved of the applicable amounts. Gains or losses from retirements or sales are credited or charged to income.





The Company depreciates its property and equipment under the straight-line method as follows:





Furniture
5 yearsOffice equipment
5 years





Long Lived Assets





In August 2001, the FASB issued accounting guidance, “Accounting for the Impairment or Disposal of Long-Lived Assets,” which established new rules and clarifying implementation issues with the accounting guidance for “Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed of,” by allowing a probability weighted cash flow estimation approach to measure the impairment loss of a long-lived asset. The statement also established new standards for accounting for discontinued operations. Transactions that qualify for reporting in discontinued operations include the disposal of a component of an entity’s operations that comprises operations and cash flow that can be clearly distinguished, operationally and for financial reporting purposes, from the rest of the entity. The Company believes that, at December 31, 2010 and 2009 there is no impairment to record for its long lived assets




Stock-Based Employee Compensation





The Company adopted the accounting guidance for “Share Based Payments.” This accounting guidance requires companies to expense the value of employee stock options and similar awards and applies to all outstanding and vested stock-based awards.





In computing the impact, the fair value of each option is estimated on the date of grant based on the Black-Scholes options-pricing model utilizing certain assumptions for a risk free interest rate; volatility; and expected remaining lives of the awards. The assumptions used in calculating the fair value of share-based payment awards represent management’s best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and the Company uses different assumptions, the Company’s stock-based compensation expense could be materially different in the future. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the amount of vested options as a percentage of total options outstanding. If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what we have recorded in the current period. The impact of applying this accounting guidance totaled $95,000 and $191,250 in compensation expense during the year ended December 31, 2010 and 2009, respectively.  Such amount is included general and administrative expenses on the statement of operations.





Business and Credit Concentration





The Company purchases its products for resale from two major suppliers. As of December 31, 2010 and 2009, the Company’s outstanding balance to these two suppliers was $410,113 and $442,772, respectively. The loss of one or both of these suppliers could have a material adverse effect upon its business for a short-term period of time.





Shipping and Handling Cost





Shipping and handling costs are included in administrative expenses in the accompanying consolidated statement of operations.





F-8
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES- continued





Income Taxes





The Company accounts for its income taxes under the accounting guidance utilizing the asset and liability method. The asset and liability method requires the recognition of deferred tax liabilities and assets for the expected future tax consequences of temporary differences between tax bases and financial reporting bases of other assets and liabilities.





Net Income (Loss) Per Share





The Company adopted the provisions of Statement of Financial Accounting Standards (“SFAS”). Accounting guidance for “Earnings Per Share” (“EPS”) that established standards for the computation, presentation and disclosure of earnings per share, replacing the presentation of Primary EPS with a presentation of Basic EPS. As of December 31, 2010 there is $50,000 of debt convertible at a price below market, resulting in 1,785,714 shares of stock to be issued, therefore there are dilutive effects of the common stock equivalents. As of December 31, 2009 due to the recorded net loss the common stock equivalents had no anti-dilutive effect, hence such common stock equivalents were excluded from the computation of earnings per share.





Accounting Estimates





Management uses estimates and assumptions in preparing the Company’s consolidated financial statements in accordance with generally accepted accounting principles. Those estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities, and the reported revenues and expenses. Actual results could vary from the estimates that were used. Estimates and assumptions were utilized to determine the fair value of the recorded derivative liability. See the derivative liability note for such assumptions.





Fair Value of Financial Instruments





Pursuant to the accounting guidelines for “Disclosures About Fair Value of Financial Instruments,” the Company is required to estimate the fair value of all financial instruments included on its balance sheet as of December 31, 2010 and 2009. The Company considers the carrying value of accounts receivable, accounts payable and accrued expenses in the consolidated financial statements to approximate their face value. The Company has not made an evaluation of the fair value of the recorded notes payable, derivative and liquidating liabilities on the secured convertible notes, largely as a result of the undercapitalization of the Company.





Derivative Financial Instruments





Our derivative financial instruments consist of embedded and free-standing derivatives related primarily to the convertibles notes.. The embedded derivatives include the conversion features, and liquidated damages clauses in the registration rights agreement. In addition, under the accounting provisions, "Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock," the Company is required to classify certain other non-employee stock options and warrants (free-standing derivatives) as liabilities. The accounting treatment of derivative financial instruments requires that the Company record the derivatives and related warrants at their fair values as of the inception date of the agreement and at fair value as of each subsequent balance sheet date. The recorded value of all derivatives at December 31, 2010 and 2009 totaled $114,474 and $448,071, respectively. Any change in fair value of these instruments will be recorded as non-operating, non-cash income or expense at each reporting date. If the fair value of the derivatives is higher at the subsequent balance sheet date, the Company will record a non-operating, non-cash charge. If the fair value of the derivatives is lower at the subsequent balance sheet date, the Company will record non-operating, non-cash income. At December 31, 2010 and 2009 derivatives were valued primarily using the Black-Scholes Option Pricing Model.





The accounting guidance establishes a fair value hierarchy based on whether the market participant assumptions used in determining fair value are obtained from independent sources (observable inputs) or reflect the Company's own assumptions of market participant valuation (unobservable inputs). A financial instrument's categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The accounting guidance establishes three levels of inputs that may be used to measure fair value:





•           Level 1—Quoted prices in active markets that are unadjusted and accessible at the measurement date for identical, unrestricted assets or liabilities;





•           Level 2—Quoted prices for identical assets and liabilities in markets that are inactive; quoted prices for similar assets and liabilities in active markets or financial instruments for which significant inputs are observable, either directly or indirectly; or





•           Level 3—Prices or valuations that require inputs that are both unobservable and significant to the fair value measurement.


F-9
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES- continued





Derivative Financial Instruments- continued





The Company considers an active market to be one in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis, and views an inactive market as one in which there are few transactions for the asset or liability, the prices are not current, or price quotations vary substantially either over time or among market makers. Where appropriate the Company's or the counterparty's non-performance risk is considered in determining the fair values of liabilities and assets, respectively.





The fair value of our financial instruments at December 31, 2010 and 2009 follows:





Fair Value Measurements at Reporting Date UsingDescription

Quoted Prices in Active Markets for Identical Assets

(Level 1)


Significant Other Observable Inputs

(Level 2)


Significant Unobservable Inputs

(Level 3)Derivative securities – December 31, 2009

$
-


$
-


$
448,071Derivative securities – December 31, 2010

$
-


$
-


$
114,474





Recent Accounting Pronouncements





Software – Certain Revenue Arrangement that include Software Elements





In October 2009, the FASB Emerging Issues Task Force issued guidance for Software – Certain Revenue Arrangements that include Software Elements (Topic 985) “Update”. This accounting standards update changes the accounting model for revenue arrangements that include both tangible products and software elements. The amendments in this Update require hardware components of a tangible product containing software components always be excluded from the existing software revenue guidance. This Update also provides guidance on how a vendor should allocate arrangement considerations to deliverables in an arrangement that includes both tangible products and software.





This Statement is effective for fiscal years, and interim periods within those fiscal years, beginning on or after June 15, 2010. Earlier adoption is permitted. If a vendor elects early adoption and the period of adoption is not the beginning of the entity’s fiscal year, the entity will apply the amendments under this Subtopic retrospectively from the beginning of the entity’s fiscal year.  The presentation and disclosure requirements shall be applied retrospectively for all periods presented. Management believes this Statement will have no impact on the financial statements of the Company once adopted.





All new accounting pronouncements issued but not yet effective have been deemed not relevant, as a result the adoption of these new accounting pronouncement is not expected to have any impact once adopted.








NOTE 2 - FURNITURE AND EQUIPMENT





Furniture and equipment consisted of the following:





Year Ending December 31,Description
2010


2009Office furniture and equipment

$
32,641


$
36,197Less: accumulated depreciation


(18,835
)


(14,270
)Property and equipment, net

$
13,806


$
21,928





Depreciation expense charged to operations totaled $5,816 and $7,562 in 2010 and 2009, respectively.

















F-10
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS


NOTE 3 - ACCRUED EXPENSES





Accrued expenses consisted of the following:





Year Ending December 31,2010


2009Accrued Other

$
0


$
1,800Interest

$
23,386


$
1,216,882Payroll

$
19,000


$
67,751Payroll Taxes

$
2,090


$
7,453$
44,476


$
1,293,886











NOTE 4 - NOTES PAYABLE and NOTES RECEIVABLE





Convertible Note Payable





On October 13, 2010 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the note are interest at 8% per annum and the note matures in July, 2011. If the note remains unpaid after 9 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 61% of the “trading price” as described in the Note. The proceeds from this loan were used for both the purchase of inventory as well as Company operations.





Lines of Credit





During April 2008, the Company entered into a $500,000 line of credit with Commercial Holding, AG and amended in December 2008 to increase such line of credit to $700,000. Terms of the line of credit include interest payable at the rate of 10% per annum and repayment of principal by December 31, 2009, as amended. As part of the agreement dated April 29, 2008, Commercial Holding, AG agreed to assume $172,700 worth of notes previously owed by the Company to another creditor. This amount represents all of the borrowings by the Company from this other creditor in 2008. As additional consideration to Commercial Holding AG for entering into the line of credit, the Company agreed to immediately issue to Commercial Holding AG 2,000,000 shares of Rule 144 restricted Company common stock and a warrant to purchase 1,000,000 shares of common stock, exercisable for 5 years at $.25 per share. Such equity issuances have been valued at $59,284 and expensed as interest in 2008, as the original maturity date of the original line of credit was December 2008. As consideration for the December 2008 amendment to the line of credit another 2,000,000 shares of common stock and a warrant to purchase 1,000,000 shares of common stock, exercisable for 5 years at $.25 per share were issued. Interest expense of $8,263 was recorded and attributed to the December 2008 equity issuances in 2008, with another $139,724 recorded as deferred financing costs to be amortized through December 2009. As of June 29, 2010 the Company had used the entire $700,000 credit line and had a principal balance due on the credit line of $1,275,583.56 and interest owing on the credit line of $159,785.42. On June 30, 2010, the Company agreed to exchange $425,583.56 of principal balance due on the credit line for 4,479,827 shares of restricted common stock equating to a price of $.095 per share. This exchange of debt for equity reduced the principal amount owing and payable on the Commercial Holding, AG line of credit to $850,000. This line of credit is now due and payable on December 31, 2012. As of December 31, 2010 the outstanding balance due on this credit line was $902,000.





During June 2010, the Company entered into line of credit with HEB, LLC with an initial credit limit of $400,000. Interest on outstanding balances will accrue at the rate of 14% per annum. This line of credit is due and payable on December 31, 2012. As of December 31, 2010 the outstanding balance due on this credit line was $243,000.





Investor Notes Payable





During 2005 the Company issued seventeen (17) short-term notes (average 90-days) with a specific rate of return to acquire funds to invest in high yield activities (e.g. Container financing/investment). As of December 31, 2009, the Company’s short-term notes payable relating to its previous container financing business total $1,410,000. The Company has also accrued $1,071,560 interest on these notes. All seventeen Notes are in default and are accruing interest at the rate of 18% per annum.





During February 2007, the Company offered to the holders of its container financing notes the option to convert into equity. In February the Company exchanged $819,644 worth of principal, accrued interest, and profit participation debt into 2,460,000 shares if its restricted common stock, 2,460,000 warrants exercisable at $.10 and 2,460,000 warrants exercisable at $.50. The warrants expired on March 1, 2010.


F-11
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE4- NOTES PAYABLE and NOTES RECEIVABLE- continued





Investor Notes Payable- continued





As of December 31, 2010, the Company’s short-term notes payable relating to its previous container financing business total $1,259,000. The Company had also accrued $1,117,112 interest on these notes as of September 30, 2010.  In the three months ended December 31, 2010 the Company recorded a gain on write off of debt of $2,376,112.  The Company has recorded a write off of these short-term notes and related accrued interest during the three months ended December 31, 2010.  At December 31, 2010 the Company no longer reflects the liability represented by the short-term notes based on the five-year statute of limitations under Chapter 717 of the Florida Statutes.  However, there can be no assurances that some or all of the note holders may raise exceptions which would toll the statute of limitations based on the uncertainty of case law in this area and the particular factual circumstances applicable to such note holders.





There remains $136,000 of these notes payable which are subject to monthly payments of $3,000 through September of 2014. There was a net gain of $129,787 recorded on these notes subject to being repaid.





Promissory Notes





During the fourth quarter of 2007 the Company entered into three promissory notes totaling $65,000. Terms are for 24 months at 10% interest per annum with interest to be paid quarterly. These notes mature between September and December 31, 2009. As of December 31, 2009 the principal balance on these notes has been reduced to $ $38,000.





During the second quarter of 2009 the Company entered into a promissory note in the amount of $100,000. Terms are for 120 days at 15% interest per annum with interest to be paid monthly. As additional consideration for these monies the Company also granted the lender 5 year warrants expiring on May 1, 2014 as follows: 500,000 at $.05, 500,000 at $.075, 500,000 at $.10, and 500,000 at $.15.





Secured Convertible Notes Payable





2006 Notes





During September and October 2006, (“Funding” dates) we issued in a private offering, $597,500 aggregate principal amount of secured convertible notes (“Convertible Notes”) with $400,000 due September 26, 2007, $100,000 due October 30, 2007, and $ 97,500 due October 31, 2007. $297,500 of these notes was modified in February 2009 and the due date was extended until December 31, 2009. The $297,500 notes are currently in default and the terms of the original notes have been reinstated as per the terms of the February 2009 modification.





The Convertible Notes, bear interest at 10% per annum, are convertible as follows: at any time, 90 days after funding is complete, but prior to repayment of all amounts due as provided under the Convertible Notes, all or any portion of the principal amount of the note shall be convertible at the option of the lender into fully paid and non-assessable shares of the Company’s common stock. The number of common shares of the Company that a Convertible Note holder (“Lender”) shall be entitled to receive upon conversion shall be equal to the number attained by dividing the principal, including accrued interest, pursuant to the Convertible Note by the conversion price. The conversion price is the lesser of $.10 per share, or one of the following times 60%:





a)
the closing bid price for common stock on the trading day one day prior to a Lender’s notice of conversion, orb)
the average closing bid price for common stock on the five trading days immediately prior to a Lender’s notice of conversion, or if registration statement is not effective on the 180 day anniversary of the Funding (“c” & “d” not otherwise applying),c)
the closing bid price for common stock on the 180 day anniversary of the Funding, ord)
the average closing bid price for common stock on the five trading days immediately prior to the 180 anniversary date of the Funding.





The Lender shall not be entitled to convert, if such conversion would result in beneficial ownership by the Lender and its affiliates of more than 9.99% of the outstanding shares of common stock of the Company on such exercise or conversion date, including:





(i) the number of shares of common stock beneficially owned by the Lender and its affiliates, and





(ii) the number of shares of common stock issuable upon the exercise of the warrant and/or options and/or conversion.





The principal balance at December 31, 2009 due on these notes was $312,232. On September 30, 2010 these 2006 Notes were settled for in full for $175,000 hence a gain of $535,785.  That gain was comprised of forgiveness of $57,500 of principal and $166,440 of accrued interest, and the elimination of $311,845 of derivative and liquidating liabilities previously expensed relating to the note.


F-12
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS








NOTE 5- DERVATIVE AND LIQUIDATING LIABILITES





Nutmeg Notes





During the year ended 2007, the Company recognized derivative liabilities in the amount of $776,816 pursuant to EITF 00-19, Accounting for Derivative Financial Instruments Indexed to and Potentially Settled in a Company’s Own Stock and $169,375 of liquidating damages liabilities pursuant to the accounting guidance for Accounting for Registration Payment Arrangements, all attributed to the terms of the Convertible Notes. A derivative liability was required to be recorded fundamentally due to the nature of the conversion terms, provide that the Company could potentially be in the position of delivering more shares than the Company has authorized to issue for the satisfaction of the conversion of the Convertible Notes and the exercise of the related warrants. Due to the nature of calculating the amount of warrants to issue and the exercise price, the Company is in the position of issuing another 10% more shares over the shares issued for the conversion of the Convertible Notes.





The Liquidating Damages liability relates to the recognition of an expense for the anticipated failure by the Company to comply with certain registration rights held by the holders of the Convertible Notes and obtain an effective registration of the required shares issuable upon conversion of the Convertible Notes and the exercise of related the warrants, described earlier. We have recorded the maximum anticipated penalties to be incurred for the failure to register the required common shares potentially issuable for the conversion of the Convertible Notes and the exercise of the warrants, through September 26, 2007, the maturity date of the first installment of such Convertible Notes. The penalty calculated was based on 5% of the outstanding Convertible Notes, commencing on 180 days from the date of such Convertible Note agreements executed, through September 26, 2007. An expense has been recorded for the increase in the derivative liability during the year in the amount of $83,313 as a cost of maintaining such debt arrangements, as the terms of such debt arrangements are overly burdensome. There are no maximum penalty terms for the failure to obtain an effective Registration.





During 2008, $300,000 of the related convertible debt and accrued interest was retired via the issuance of 4,500,000 shares of common stock. As a result of the satisfaction of such convertible debt the attributed portion of such derivative liability of $503,873 was recorded as a contribution to paid in capital.





The fair value of the total derivative liabilities recorded of $353,126 relating to the Nutmeg LLC notes as of December 31, 2009 is comprised of two components, one component of the liability estimated of $268,793 attributed to the Convertible Notes conversion factor of 60% of market, but not more than $0.10 and another component of the liability estimated to be $84,333, attributed the warrants exercise price to be 300% of the conversion price, once fixed. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows;




Convertible Note into Shares


Exercise of WarrantsMarket Price of Stock

$
0.08


$
0.08Exercise Price

$
0.056


$
0.16Term


Half Year



4.5 YearsVolatility


197
%


197
%Risk Free Rate


2.69
%


2.69
%Number of Shares Assumed Issuable


5,575,571



531,250





These Nutmeg Notes were refinanced in full in 2010.





Asher Enterprises Convertible Note





During the year 2009, the Company issued a $45,000 convertible note, convertible into shares of common stock at 65% of the then market price of the common stock. During 2010 such debt including interest accrued has been converted to equity.







F-13
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 5- DERVATIVE AND LIQUIDATING LIABILITES - continued





Asher Enterprises Convertible Note - continued





The fair value of the total derivative liabilities of $94,946 relating to the Asher Enterprises, Inc. note as of December 31, 2009 is attributed to the Convertible Note conversion factor of 65% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows;





Convertible Note into SharesMarket Price of Stock

$
0.08Exercise Price

$
0.052Term


Half YearVolatility


197
%Risk Free Rate


2.69
%Number of Shares Assumed Issuable


1,592,308








Asher Enterprises Convertible Note





During the year 2010, the Company issued a $50,000 convertible note, convertible into shares of common stock at 61% of the then market price of the common stock.





The fair value of the total derivative liabilities of $114,474 relating to the Asher Enterprises, Inc. note as of December 31, 2010 is attributed to the Convertible Note conversion factor of 61% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows;





Convertible Note into SharesMarket Price of Stock

$
0.046Exercise Price

$
0.028Term

One YearVolatility


200
%Risk Free Rate


2.01
%Number of Shares Assumed Issuable


3,278,689








NOTE 6 - EQUITY TRANSACTIONS





Common Stock





On November 22, 2004, 12 To 20 Plus, Inc. entered into a share exchange agreement with Secured Financial Network, Inc. pursuant to which an aggregate of 14,737,343 shares of the Company’s common stock were issued, representing 94% of the 15,693,478 shares of common stock outstanding after the closing. For accounting purposes, the transaction is reflected as if the 12 To 20 Plus, Inc. was acquired by Secured Financial Network Inc. with the business of Secured Financial Network Inc. being the successor entity. The acquisition was accounted for as a recapitalization of the predecessor entity Secured Financial Network, Inc. with the management of the predecessor entity Secured Financial Network, Inc. controlling and operating the Company after the acquisition date. The financial statements presented primarily represent the operations of Secured Financial Network, Inc. from its inception date, November 10, 2004, to the share exchange date. In addition, the capital structure of Secured Financial Network, Inc. has been recapitalized to account for the equity structure subsequent to the acquisition as if Secured Financial Network, Inc. had been the issuer of the common stock for all periods presented.





The Company has authorized 100,000,000 shares of common stock with a par value of $0.001 per share.





In 2004, the Company created an employees and consultants stock plan, called “2004 Employees/Consultants Common Stock Compensation Plan” (the “Plan”). The plan is authorized to issue up to 10,000,000 shares of common stock to employees and consultants.














F-14
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 6- EQUITY TRANSACTIONS- continued





Common Stock - continued





During the past two years we sold the following securities under the Securities Act of 1933, as amended (the “Securities Act”) based upon the limited number of offerees, their relationship to the Company, the number of shares of securities offered, the size of the offering, and the number of such offerings.





During 2009, the following equity transactions occurred:





On February 27, 2009 the Company issued 1,025,641 shares of its common stock to The Nutmeg Group, LLC in exchange for $40,000 in principal due on its convertible note.





On March 25, 2009 the Company issued 125,000 shares of its common stock to Stuart Miller and Richard Goulding as additional consideration for entering into a $50,000 loan with the Company. Terms of the loan were $50,000 principal amount, 90-day term, and 18 percent interest per annum. This stock was valued at $13,750.





On June 30, 2009, the Company sold 1,000,000 shares of its restricted common stock for the sum of $50,000 via a Private Placement Memorandum. These funds were used for both the purchase of inventory as well as Company operations.





On May 1, 2009, the Company entered into a Promissory Note with T Squared Investments, LLC with a principal amount of $100,000. Terms of the Note are 120 days and the Note carries a 15% interest rate per annum, compounded monthly. Our obligations under this note are collateralized by both our assets and the assets of HEB LLC, a principal stockholder which is also a lender to our company. As additional consideration we issued the lender five year common stock purchase warrants to purchase an aggregate of 2,000,000 shares of our common stock at exercise prices ranging from $0.05 to $$0.15 per share.  Other than the exercise price of the warrants, all other terms of the warrants are identical among the series.  These warrants contain a cashless exercise feature and the exercise price is subject to proportional adjustment in the event of stock splits, stock dividends recapitalizations and similar corporate events.  The holder is not entitled to exercise the warrant if the effect of such exercise would be that the number of shares of common stock beneficially owned by the holder after giving effect to such exercise would be result in beneficial ownership by the holder and its affiliates of more than 4.99% of our then outstanding shares of common stock on such date.  This provision may only be waived or amended by the consent of the holders of a majority of our outstanding common stock who are not our affiliates. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.





On July 30, 2009 the Company issued 500,000 shares of Rule 144 restricted Company stock to an officer of the Company relating to the renewal of an employment contract. These shares were valued at the sum of $40,000.





On August 24, 2009 the Company issued 250,000 shares of its restricted common stock for $.05 cash per share relating to the exercise of a stock option previously granted to National Financial Communications.





On August 24, 2009 the Company issued 250,000 shares of its restricted common stock to an employee as full settlement of stock due per his employment contract. These shares were valued at $ 25,000. The employee is no longer employed at the Company.





On October 1, 2009 the Company issued 500,000 shares of Rule 144 restricted Company stock to an officer of the Company relating to the renewal of an employment contract. These shares were valued at the sum of $60,000.





On October 1, 2009 the Company issued 250,000 shares of Rule 144 restricted Company stock to an officer of the Company relating to the renewal of an employment contract. These shares were valued at the sum of $30,000.





On October 31, 2009 the Company issued 500,000 stock warrants valued at $.072 to Freemont, LLC for consulting services.





These warrants were fully expensed in 2009 at the sum of $36,250.





On November 5, 2009 the Company issued 204,854 shares of Rule 144 restricted Company stock to an officer of the Company in lieu of previously accrued salary. These shares were valued at $13,336.





On November 5, 2009 the Company issued 1,008,694 shares of Rule 144 restricted Company stock to an officer of the Company in lieu of previously accrued salary. These shares were valued at $65,666.





On November 19, 2009 the Company issued 750,000 shares of Rule 144 restricted Company stock to Blue Bamboo, HK for the purchase of 95% of Blue Bamboo USA. These shares were valued at the sum of $60,000





On December 4, 2009, the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $45,000. Terms of the Note are 1 year and the Note carries an 8% interest rate per annum, compounded annually. If the note remains unpaid after 6 months from the Issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 65% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.


F-15
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 6- EQUITY TRANSACTIONS- continued





Common Stock - continued





During 2009, the following equity transactions occurred  - continued





On December 18, 2009 the Company issued 200,000 shares of Rule 144 restricted Company stock to an investor via a Private Placement Memorandum. These shares were valued at the sum of $10,000.





During 2010, the following equity transactions occurred:





On March 12, 2010 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $30,000. Terms of the note are repayment of 150% of the principal amount after 180 days. The note is due and payable on December 15, 2010. If the note remains unpaid after 6 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.





On April 12, 2010, the Company issued to its Chief Financial Officer Michael Fasci 500,000 shares of its restricted common stock. 250,000 of these shares, valued at $13,750 were paid for director services in 2010 and the other 250,000 shares, also valued at $13,750, were paid as additional compensation.





On June 30, 2010, the Company issued to HEB, LLC 1,136,842 shares of its restricted common stock. These shares were issued in exchange for, and the retirement of, $108,000 of outstanding debt due to HEB, LLC under two unpaid notes that it had with the Company. These shares were issued at a price of $.095 per share.





On June 30, 2010, the Company issued to Commercial Holding, AG 4,479,827 shares of its restricted common stock. These shares were issued in exchange for $425,584 of principal and interest due on the Company’s credit line with Commercial Holding, AG. These shares were issued at a price of $.095 per share.





On August 16,, 2010 we issued 500,000 shares of our common stock to Michael Fasci, an officer of our company, relating to the renewal of an employment contract. These shares were valued at the sum of $30,000 and were valued at $.06.





During the period June 11 through August 24, 2010 the Company issued to Asher Enterprises, Inc. 1,545,420 shares of its free trading common stock in response to several conversion notices. These conversion notices were recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued reduced the principal amount due under the note by $45,000, satisfying the note in full and also included $1,800 of interest due on the note. These shares were issued at prices ranging from $.024 to $.039 per share, based on the then market price.





On October 13, 2010 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the note are repayment of 150% of the principal amount after 270 days. The note is due and payable on July 11, 2011. If the note remains unpaid after 9 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 61% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.





On October 29, 2010, The Company issued to Blue Bamboo HK 500,000 shares of its restricted common stock in exchange for the note payable of $25,000 which was the final payment for our payment gateway. These shares were issued at a price of $.05 per share.





During the period October 5 through November 3, 2010, the Company issued to Asher Enterprises, Inc.  1,164,895 shares of its free trading common stock in response to several conversion notices. These conversion notices were recognized as per the terms of the $30,000 convertible note that the Company entered into with Asher Enterprises, Inc. in March, 2010. The shares issued reduced the principal amount due under the note by $30,000 and included an interest payment of $1,200. These shares were issued at prices ranging from $.026 to $.029 per share based on a computation of the then market price.





On December 31, 2010 we issued 500,000 shares of our common stock to Jeffrey Schultz, an officer of our company, relating to the renewal of an employment contract. These shares were valued at the sum of $25,000 and were issued at a price of $.05.





On December 31, 2010 we issued 250,000 shares of our common stock to Jeffrey Schultz, an officer of our company, relating to services on the Board of Directors. These shares were valued at the sum of $12,500 and were issued at a price of $.05.




















F-16
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS





NOTE 6- EQUITY TRANSACTIONS- continued





Common Stock - continued





During 2010, the following equity transactions occurred  - continued





A summary of the activity of options issued for the years ended December 31, 2010 and 2009 is as follows:





Weighted AverageStock Options


Exercise PriceOutstanding


Exercisable


Outstanding


ExercisableBalance – December 31, 2008

$
2,000,000


$
2,000,000


$
.05


$
.05Granted


-



-



-



-Exercised


(250,000)



(250,000)



.05



.05Canceled

(1,750,000)


(1,750,000)


.05


.05Balance – December 31, 2009


-



-



-



-Granted


-



-



-



-Exercised


-



-



-



-Canceled

-


-


-


-Balance – December 31, 2010

$
-


$
-


$
-


$
-





A summary of the activity of warrants issued for the years ended December 31, 2010 and 2009 is as follows:





Weighted AverageWarrants


Exercise PriceOutstanding


Exercisable


Outstanding


ExercisableBalance – December 31, 2008


8,205,000



8,205,000



.24



.24Granted


2,500,000



2,500,000



.095



.095Exercised


-



-



-



-Canceled

-


-


-


-Balance – December 31, 2009


10,705,000



10,705,000


$
.21


$
.21Granted


-



-



-



-Exercised


-



-



-



-Canceled

5,205,000


5,205,000


.29


.29Balance – December 31, 2010


5,500,000



5,500,000


$
.13


$
.13





Information, at date of issuance, regarding warrant grants for the year ended December 31, 2010:





Warrants


Weighted

Average

Exercise Price


Weighted

Average

Fair

ValueYear ended December 31, 2010:Exercise price exceeds market price


5,500,000


$
.13


$
.035Exercise price equals market price


-



-



-Exercise price is less than market price


-



-



-





The following table summarizes information about stock warrants outstanding and exercisable at December 31, 2010:
 
 Number

Outstanding


Weighted-

Average

Remaining

Life in

Years


Weighted

Average

Exercise

Price


Number

ExercisableRange of exercise prices:$
.05 to $.09



1,000,000



3.33


$
.06



1,000,000$
.10 to $.49



4,500,000



3.10



.15



4,500,000$
.50



-



-



-



-
 
 At December 31, 2010, there remains $0 of unamortized expense yet to be recorded related to all warrants outstanding.


F-17
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS


NOTE 7 - GAIN ON WRITE OFF AND SETTLEMENT OF PAYABLES





During the year 2010 the Company entered into several payables transactions for the full satisfaction of such payables at amounts less than the recorded values. These settlements resulted in $868,711 of gains. In addition the Company also wrote off $2,376,112 of legacy debts discussed hereafter.





NOTE 8 - INCOME TAXES





The provisions for income taxes for the year ended December 31, 2010 and 2009 consisted of the following:





Year EndedDecember 31, 2010


December 31, 2009Income tax attributable to:Federal


802,000



(482,000
)State tax benefits


115,000



(69,000
)Permanent Differences – Beneficial conversion

features, equity based compensation, derivative expense


(1,260,000)



88,000Change in valuation allowance


343,000



463,000Net amount

$
-


$
-





The cumulative tax effect at the expected rate of 40% of significant items comprising our net federal and state deferred tax amount is as follows:





December 31, 2010


December 31, 2009Deferred tax asset attributable to:Net operating loss carryover

$
3,048,000


$
2,515,000Intangible write-off


-



160,000Accounts receivable allowance


-



30,000Net deferred tax asset

$
3,048,000


$
2,705,000Valuation allowance


(3,048,000
)


(2,705,000
)Net deferred asset

$
-


$
-





At December 31, 2010, we had an unused net operating loss carryover approximating $6,760,000 that is available to offset future taxable income; it expires beginning in 2023 through 2029. In accordance with Section 382 of the Internal Revenue Code of 1986, as amended, a change in equity ownership of greater than 50% of the Company within a three year period can result in an annual limitation on the Company’s ability to utilize its NOL carryforwards that were created during tax periods prior to the change in ownership. The Company has not performed such an evaluation to determine whether the net operating loss carryforwards have been limited, but we believe the net operating loss carryforwards prior to the merger on January 11, 2005 approximating $800,000 are limited to the extent they are virtually not usable.





The valuation of the deferred tax asset increased by approximately $343,000 and $463,000 for 2010 and 2009 respectively.





Due to net operating losses and the uncertainty of realization, no tax benefit has been recognized for operating losses. The Company’s ability to utilize its net operating loss carry forwards is uncertain and thus a valuation reserve has been provided against the Company’s net deferred tax assets.





The Company has not filed its federal or state income tax returns for several years due to its limited financial resources.








NOTE 9 – CONTINGENCIES





During 2005 the Company issued short-term notes (average 90-days) with a specific rate of return to acquire funds to invest in high yield activities (e.g. container financing/investment).  As of December 31, 2010, the Company’s short-term notes payable relating to its previous container financing business total $1,259,000. The Company had also accrued $1,117,112 interest on these notes as of September 30, 2010.  In the three months ended December 31, 2010 the Company recorded a gain on forgiveness of debt of $2,376,112.  The Company has recorded a write-off of these short-term notes and related accrued interest during the three months ended December 31, 2010.  At December 31, 2010 the Company no longer reflects the liability represented by the short-term notes based on the five-year statute of limitations under Chapter 717 of the Florida Statutes.  However, there can be no assurances that some or all of the note holders may raise exceptions which would toll the statute of limitations based on the uncertainty of case law in this area and the particular factual circumstances applicable to such note holders.




F-18
 
 SECURED FINANCIAL NETWORK, INC.
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS


NOTE 10 - RELATED PARTY TRANSACTIONS





On April 12, 2010, we issued to its Chief Financial Officer Michael Fasci 500,000 shares of its restricted common stock. 250,000 of these shares, valued at $13,750 were paid for director services in 2010 and the other 250,000 shares, valued at $13,750, were paid as additional compensation. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.





On August 16, 2010 we issued 500,000 shares of our common stock to Michael Fasci, an officer of our company, relating to the renewal of an employment contract. These shares were valued at the sum of $30,000 and were valued at $.06.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.





On December 6, 2010, Michael Fasci, an officer of our company, made a loan to the company in the amount of $3,291. This loan is non-interest bearing and has no schedule for repayment. Such loan is included as notes payable on the balance sheet and not separately presented due to the balance being very small.





On December 31, 2010 we issued 500,000 shares of our common stock to Jeffrey Schultz, an officer of our company, relating to his employment contract. These shares were valued at the sum of $25,000 and were valued at $.05.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.





On December 31, 2010 we issued 250,000 shares of our common stock to Jeffrey Schultz, an officer of our company for director services in 2010. These shares were valued at the sum of $12,500 and were valued at $.05.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.




NOTE 11 - LEASE COMMITMENTS





The Company currently leases its office space with a 63-month term lease expiring in March, 2016.
 
 Future minimum lease commitments under non-cancellable leases are as follows:
 
 Year Ending December 31,
 
 2011

$
20,7352012

$
26,4022013

$
27,9482014

$
29,4932015

$
30,910
  Such amounts above are exclusive of taxes and common area maintenance charges which are subject to fluctuation based on costs being incurred .
 
 The Company incurred rent expense of $36,144 and $29,904, for the years ended December 31, 2010 and 2009, respectively.





NOTE 12 - SUBSEQUENT EVENTS





On January 3, 2011 David Rappa received 250,000 shares of Rule 144 restricted Company stock valued at $11,500 related to his employment agreement.





On March 1, 2011, the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. The note matures in 9 months and carries an 8% interest rate per annum, compounded annually. If the note remains unpaid after 9 months from the Issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.
































F-19