SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



FORM 10-K



ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934



For the Fiscal Year Ended December 31, 2007



Commission File No. 001-12257



MERCURY GENERAL
CORPORATION

(Exact name of registrant as specified in its charter)



|                                                              |  |                                    
|------------------------------------------------------------- |  | -----------------------------------
|California                                                    |  | 95-2211612                         
|(State or other jurisdiction ofincorporation or organization) |  | (I.R.S. EmployerIdentification No.)
|                                                              | 
|4484 Wilshire Boulevard, Los Angeles, California              |  | 90010                              
|(Address of principal executive offices)                      |  | (Zip Code)                         



Registrants telephone
number, including area code: (323) 937-1060



Securities
registered pursuant to Section 12(b) of the Act:



|               |  |                                     
|-------------- |  | ------------------------------------
|Title of Class |  | Name of Exchange on Which Registered
|Common Stock   |  | New York Stock Exchange             



Securities registered pursuant
to Section 12(g) of the Act:



NONE



Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in
Rule 405 of the Securities Act.  Yes  x    No   ̈



Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes   ̈    No  x



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes  x    No   ̈



Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrants knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  x



Indicate by check mark whether the Registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of large accelerated filer, accelerated filer, and smaller reporting company in Rule 12b-2 of the Exchange Act.
(Check one):

Large accelerated filer  x            Accelerated filer   ̈

Non-accelerated filer   ̈            Smaller reporting company   ̈

(Do not check if a smaller reporting company)



Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes   ̈    No  x



The aggregate market value of the Registrants common equity held
by non-affiliates of the Registrant at June 29, 2007 was approximately $1,460,000,000 (based upon the closing sales price on the New York Stock Exchange for such date, as reported by the Wall Street Journal).



At February 15, 2008, the Registrant had issued and outstanding an aggregate of
54,729,913 shares of its Common Stock.



Documents Incorporated by
Reference



Portions of the definitive proxy statement for the Annual
Meeting of Shareholders of the Registrant to be held on May 14, 2008 are incorporated herein by reference into Part III hereof.









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PART I



|Item 1. | Business
|------- | --------



General



Mercury General Corporation (Mercury
General) and its subsidiaries (collectively, the Company) are engaged primarily in writing automobile insurance in a number of states, principally California. During 2007, private passenger automobile insurance and commercial
automobile insurance accounted for 83.7% and 4.1%, respectively, of the Companys total direct premiums written. The percentage of direct automobile insurance premiums written during 2007 by state was:



|             |  |      |  
|------------ |  | ---- | -
|California   |  | 78.3 | %
|Florida      |  | 6.9  | %
|New Jersey   |  | 4.5  | %
|Texas        |  | 3.5  | %
|Other states |  | 6.8  | %



The Company also writes
homeowners, mechanical breakdown, commercial and dwelling fire, and commercial property insurance. The non-automobile lines of insurance accounted for 12.2% of total direct premiums written in 2007, of which approximately 64.8% was in the homeowners
line.



The Company offers automobile policyholders the following types of
coverage: bodily injury liability, underinsured and uninsured motorist, personal injury protection, property damage liability, comprehensive, collision and other hazards. The Companys published maximum limits of liability are, for bodily
injury, $250,000 per person and $500,000 per accident and, for property damage, $250,000 per accident. Subject to special underwriting approval, the combined policy limits may be as high as $1,000,000 for vehicles written under the Companys
commercial automobile program. However, under the majority of the Companys automobile policies, the limits of liability are equal to or less than $100,000 per person and $300,000 per accident for bodily injury and $50,000 per accident for
property damage.



In 2007, all of the Companys subsidiaries
actively writing insurance, except American Mercury Insurance Company (AMI), American Mercury Lloyds Insurance Company (AML) and Mercury County Mutual Insurance Company (MCM), maintained a rating of A+ (Superior)
by A.M. Best & Co. (A.M. Best). This is the second highest of the fifteen rating categories in the A.M. Best rating system, which range from A++ (Superior) to F (In Liquidation). Each of AMI, AML and MCM, which in total
accounted for approximately 8% of the Companys 2007 net premiums written, maintained an A.M. Best rating of A- (Excellent).



The principal executive offices of Mercury General are located in Los Angeles, California. The home office of its California insurance subsidiaries and the
Companys computer and operations center is located in Brea, California. The Company also owns an office building in Rancho Cucamonga, California, which is used to support the Companys California operations and future expansion, and
office buildings located in St. Petersburg, Florida and in Oklahoma City, Oklahoma which house employees of the Company and several outside tenants. The Company maintains branch offices in a number of locations in California as well as branch
offices in Richmond, Virginia; Latham, New York; Bridgewater, New Jersey; Vernon Hills, Illinois; Atlanta, Georgia; and Austin, Houston and San Antonio, Texas. The Company has approximately 5,200 employees.



Website Access to Information



The internet address for the Companys website is www.mercuryinsurance.com. The internet address provided in this Annual Report
on Form 10-K is not intended to function as a hyperlink and the information on the Companys website is not and should not be considered part of this report and is not incorporated by reference in this document. The Company makes available on
its website its Annual Report on Form 10-K, Quarterly Reports on



2



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Form 10-Q, Current Reports on Form 8-K and amendments to such reports (the SEC Reports) filed with or furnished to the Securities and Exchange Commission
(SEC) pursuant to Federal securities laws as soon as reasonably practicable after each SEC Report is filed with or furnished to the SEC. In addition, copies of the SEC Reports are available, without charge, upon written request to the
Companys Chief Financial Officer, Mercury General Corporation, 4484 Wilshire Boulevard, Los Angeles, California 90010.



Organization



Mercury General, an insurance holding company, is the parent of Mercury Casualty Company (MCC), a California automobile insurer founded in 1961 by George Joseph, the Companys Chairman of the Board of
Directors. Including MCC, Mercury General has eighteen subsidiaries. The Companys insurance operations are conducted through the following insurance subsidiaries:



|                                                  |  |                        |  |                                                    
|------------------------------------------------- |  | ---------------------- |  | ---------------------------------------------------
|Company Name                                      |  | Date Formed orAcquired |  | Primary States                                     
|                                                  |  |                       
|Mercury Casualty Company (MCC)                  |  | January 1961           |  | California Arizona Florida Nevada New York Virginia
|                                                  |  |                       
|Mercury Insurance Company (MIC)                 |  | November 1972          |  | California                                         
|                                                  |  |                       
|California Automobile Insurance Company (CAIC)  |  | June 1975              |  | California                                         
|                                                  |  |                       
|Mercury Insurance Company of Illinois (MIC IL)  |  | August 1989            |  | Illinois                                           
|                                                  |  |                       
|Mercury Insurance Company of Georgia (MIC GA)   |  | March 1989             |  | Georgia                                            
|                                                  |  |                       
|Mercury Indemnity Company of Georgia (MID GA)   |  | November 1991          |  | Georgia                                            
|                                                  |  |                       
|Mercury National Insurance Company (MNIC)       |  | December 1991          |  | Illinois Michigan                                  
|                                                  |  |                       
|American Mercury Insurance Company (AMI)        |  | December 1996          |  | Oklahoma Florida Georgia Texas                     
|                                                  |  |                       
|American Mercury Lloyds Insurance Company (AML) |  | December 1996          |  | Texas                                              
|                                                  |  |                       
|Mercury County Mutual Insurance Company (MCM)   |  | September 2000         |  | Texas                                              
|                                                  |  |                       
|Mercury Insurance Company of Florida (MIC FL)   |  | August 2001            |  | Florida Pennsylvania                               
|                                                  |  |                       
|Mercury Indemnity Company of America (MIDAM)    |  | August 2001            |  | New Jersey                                         



California General Underwriters
Insurance Company, Inc.s only business is to assume all of the risks under policies written by one or more of the above companies covering the Companys fleet of vehicles. Mercury Select Management Company, Inc. (MSMC), a
Texas corporation, serves as the attorney-in-fact for AML. MCM, a mutual insurance company organized under Chapter 17 of the Texas Insurance Code, is managed and controlled by the Company through a management agreement. The Company operates one
active general agent, American Mercury MGA, Inc. (AMMGA), which manages a portion of the Companys business in Texas, and owns one inactive general agent, Mercury Group, Inc. (MGI), which managed a portion of the
Companys business in Florida prior to 2007. The Company also owns the capital stock of Concord Insurance Services, Inc. (Concord), a Texas insurance agency that has been inactive since selling all of its operating assets in 2006.



3



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Management services are provided to Mercury Generals subsidiaries by Mercury Insurance Services, LLC
(MISLLC), a subsidiary of MCC. Mercury General and its subsidiaries are referred to collectively as the Company unless the context indicates otherwise. Mercury General Corporation individually is referred to as Mercury
General. All of the subsidiaries as a group, excluding MSMC, AMMGA, MGI, MISLLC and Concord, are referred to as the Insurance Companies. The term California Companies refers to MCC, MIC and CAIC.



Production and Servicing of Business



The Company sells its policies through more than 4,500 independent agents and brokers,
of which approximately 1,000 are located in each of California and Florida. The remainder are located in Georgia, Illinois, Texas, Oklahoma, New York, New Jersey, Virginia, Pennsylvania, Arizona, Nevada and Michigan. Over half of the agents in
California have represented the Company for more than ten years. The agents, most of whom also represent one or more competing insurance companies, are independent contractors selected and contracted by the Company.



No agent or broker accounted for more than 2% of direct premiums written except for one
broker that produced approximately 14%, 13% and 14% during 2007, 2006, and 2005, respectively, of the Companys direct premiums written.



The Company believes that it compensates its agents and brokers above the industry average. During 2007, total commissions incurred were approximately 17% of net
premiums written.



The Companys advertising budget is allocated
among television, newspaper, internet and direct mailing media to provide the best coverage available within targeted media markets. While the majority of these advertising costs are borne by the Company, a portion of these costs are reimbursed by
the Companys independent agents based upon the number of account leads generated by the advertising. The Company believes that its advertising program is important to create brand awareness and to remain competitive in the current insurance
climate, and it intends to maintain a similar level of advertising in 2008. During 2007, the Company incurred approximately $28 million in advertising expense. See Competitive Conditions.



Underwriting



The Company sets its own automobile insurance premium rates, subject to rating regulations issued by the Department of Insurance or
similar governmental agency of the applicable states (referred to herein as the DOI). Automobile insurance rates on voluntary business in California are subject to prior approval by the California DOI. The Company uses its own extensive
database to establish rates and classifications. Automobile liability insurers in California are also required to sell insurance to a proportionate number of drivers applying for placement as assigned risks based on the insurers
share of the California automobile casualty insurance market. The California DOI has rating factor regulations in effect that influence the weight the Company ascribes to various classifications of data. See Regulation.



At December 31, 2007, good drivers (as defined by the California
Insurance Code) accounted for approximately 79% of all voluntary private passenger automobile policies in force in California, while higher risk categories accounted for approximately 21%. The private passenger automobile renewal rate in California
(the rate of acceptance of offers to renew) averages approximately 93%. The Company also offers homeowners, commercial property and commercial automobile and mechanical breakdown insurance in California.



In states outside of California, the Company offers standard, non-standard and
preferred private passenger automobile insurance. Private passenger automobile policies in force for non-California operations represented approximately 20% of total private passenger automobile policies in force at December 31, 2007. In
addition, the Company offers mechanical breakdown insurance in many states outside of California and homeowners insurance in Florida, Illinois, Oklahoma, New York, Georgia, and Texas.



4



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Claims



Claims operations are conducted by the Company. The claims staff administers all claims and directs all legal and adjustment aspects of the claims process. The
Company adjusts most claims without the assistance of outside adjusters.



Loss and
Loss Adjustment Expense Reserves and Reserve Development



The
Company maintains reserves for the payment of losses and loss adjustment expenses for both reported and unreported claims. Loss reserves are estimated based upon a case-by-case evaluation of the type of claim involved and the expected development of
such claim. The amount of loss reserves and loss adjustment expense reserves for unreported claims are determined on the basis of historical information by line of insurance. Inflation is reflected in the reserving process through analysis of cost
trends and reviews of historical reserving results.



The Companys
ultimate liability may be greater or less than stated loss reserves. Reserves are closely monitored and are analyzed quarterly by the Companys actuarial consultants using current information on reported claims and a variety of statistical
techniques. The Company does not discount to a present value that portion of its loss reserves expected to be paid in future periods. The Tax Reform Act of 1986, however, requires the Company to discount loss reserves for Federal income tax
purposes.



For a reconciliation of beginning and ending reserves for
losses and loss adjustment expenses, net of reinsurance deductions, as shown on the Companys consolidated financial statements for the periods indicated, see Note 7 of Notes to Consolidated Financial Statements.



In October 2007, the Southern California region was devastated by sweeping fire storms.
The Company has estimated its pre-tax loss resulting from these fire storms to be approximately $23 million.



The difference between the reserves reported in the Companys consolidated financial statements prepared in accordance with U.S. generally accepted accounting
principles (GAAP) and those reported in the statements filed with the DOI in accordance with statutory accounting principles (SAP) is shown in the following table:



|                                  |  |                        |           |      |   |           |  |   |          
|--------------------------------- |  | ---------------------- | --------- | ---- | - | --------- |  | - | ---------
|                                  |  | December 31,          
|                                  |  | 2007                   |           | 2006 |   | 2005     
|                                  |  | (Amounts in thousands)
|Reserves reported on a SAP basis  |  | $                      | 1,099,458 |      | $ | 1,082,393 |  | $ | 1,005,634
|Reinsurance recoverable           |  |                        | 4,457     |      |   | 6,429     |  |   | 16,969   
|                                  |  |                        |           |      |   |           |  |   |          
|Reserves reported on a GAAP basis |  | $                      | 1,103,915 |      | $ | 1,088,822 |  | $ | 1,022,603
|                                  |  |                        |           |      |   |           |  |   |          



Under SAP, reserves are stated
net of reinsurance recoverable in contrast to GAAP where reserves are stated gross of reinsurance recoverable.



The following table presents the development of loss reserves for the period 1997 through 2007. The top line of the table shows the reserves at the balance sheet
date, net of reinsurance recoverable, for each of the indicated years. This amount represents the estimated net losses and loss adjustment expenses for claims arising from the current and all prior years that are unpaid at the balance sheet date,
including an estimate for losses that had been incurred but not yet reported to the Company. The upper portion of the table shows the cumulative amounts paid as of successive years with respect to that reserve liability. The middle portion of the
table shows the re-estimated amount of the previously recorded reserves based on experience as of the end of each succeeding year, including cumulative payments made since the end of the respective year. Estimates change as more information becomes
known about the frequency and severity of claims for individual years. The bottom line shows the redundancy (deficiency) that exists when the original reserve estimates are greater (less) than the re-estimated reserves at December 31, 2007.



5



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In evaluating the information in the table, it should be noted that each amount includes the effects of all changes
in amounts for prior periods. This table does not present accident or policy year development data. Conditions and trends that have affected development of the liability in the past may not necessarily occur in the future. Accordingly, it may not be
appropriate to extrapolate future redundancies or deficiencies based on this table.



|                                                     |  |                        |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|---------------------------------------------------- |  | ---------------------- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | - |  | ---- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | - |  | ---- | ------- | - | ---- | - | ------- | ---- |  | - | --------- | - |  | - | --------- | - |  | - | --------- | -
|                                                     |  | As of December 31,     |        
|                                                     |  | 1997                   |         |   | 1998 |   |         | 1999 |  |   | 2000    |   |  | 2001 |         |   | 2002 |   |         | 2003 |  |   | 2004    |   |  | 2005 |         |   | 2006 |   |         | 2007 | 
|                                                     |  | (Amounts in thousands) |        
|Net reserves for losses and loss adjustment expenses |  | $                      | 386,270 |   |      | $ | 385,816 |      |  | $ | 418,800 |   |  | $    | 463,803 |   |      | $ | 516,592 |      |  | $ | 664,889 |   |  | $    | 786,156 |   |      | $ | 886,607 |      |  | $ | 1,005,634 |   |  | $ | 1,082,393 |   |  | $ | 1,099,458 |  
|Paid (cumulative) as of:                             |  |                        |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|One year later                                       |  |                        | 247,310 |   |      |   | 263,805 |      |  |   | 294,615 |   |  |      | 321,643 |   |      |   | 360,781 |      |  |   | 438,126 |   |  |      | 461,649 |   |      |   | 525,125 |      |  |   | 632,905   |   |  |   | 674,345   |   |  |   |           |  
|Two years later.                                     |  |                        | 338,016 |   |      |   | 366,908 |      |  |   | 403,378 |   |  |      | 431,498 |   |      |   | 491,243 |      |  |   | 591,054 |   |  |      | 628,280 |   |      |   | 748,255 |      |  |   | 891,928   |   |  |   |           |   |  |   |           |  
|Three years later.                                   |  |                        | 369,173 |   |      |   | 395,574 |      |  |   | 429,787 |   |  |      | 462,391 |   |      |   | 528,052 |      |  |   | 637,555 |   |  |      | 714,763 |   |      |   | 851,590 |      |  |   |           |   |  |   |           |   |  |   |           |  
|Four years later                                     |  |                        | 379,233 |   |      |   | 402,000 |      |  |   | 439,351 |   |  |      | 476,072 |   |      |   | 538,276 |      |  |   | 655,169 |   |  |      | 740,534 |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Five years later                                     |  |                        | 381,696 |   |      |   | 405,910 |      |  |   | 446,223 |   |  |      | 478,158 |   |      |   | 545,110 |      |  |   | 664,051 |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Six years later                                      |  |                        | 383,469 |   |      |   | 409,853 |      |  |   | 445,892 |   |  |      | 481,775 |   |      |   | 549,593 |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Seven years later                                    |  |                        | 386,427 |   |      |   | 408,138 |      |  |   | 446,489 |   |  |      | 484,149 |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Eight years later                                    |  |                        | 384,557 |   |      |   | 408,321 |      |  |   | 446,777 |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Nine years later                                     |  |                        | 384,531 |   |      |   | 408,567 |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Ten years later                                      |  |                        | 384,730 |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Net reserves re-estimated as of:                     |  |                        |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|One year later                                       |  |                        | 376,861 |   |      |   | 393,603 |      |  |   | 442,437 |   |  |      | 480,732 |   |      |   | 542,775 |      |  |   | 668,954 |   |  |      | 728,213 |   |      |   | 840,090 |      |  |   | 1,026,923 |   |  |   | 1,101,917 |   |  |   |           |  
|Two years later.                                     |  |                        | 378,057 |   |      |   | 407,047 |      |  |   | 449,094 |   |  |      | 481,196 |   |      |   | 549,262 |      |  |   | 660,705 |   |  |      | 717,289 |   |      |   | 869,344 |      |  |   | 1,047,067 |   |  |   |           |   |  |   |           |  
|Three years later.                                   |  |                        | 383,588 |   |      |   | 410,754 |      |  |   | 446,242 |   |  |      | 483,382 |   |      |   | 546,667 |      |  |   | 662,918 |   |  |      | 745,744 |   |      |   | 894,063 |      |  |   |           |   |  |   |           |   |  |   |           |  
|Four years later                                     |  |                        | 386,522 |   |      |   | 409,744 |      |  |   | 449,325 |   |  |      | 482,905 |   |      |   | 545,518 |      |  |   | 666,825 |   |  |      | 750,859 |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Five years later                                     |  |                        | 385,770 |   |      |   | 410,982 |      |  |   | 448,813 |   |  |      | 480,740 |   |      |   | 550,123 |      |  |   | 668,318 |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Six years later                                      |  |                        | 386,883 |   |      |   | 411,046 |      |  |   | 447,225 |   |  |      | 483,392 |   |      |   | 551,402 |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Seven years later                                    |  |                        | 386,952 |   |      |   | 408,857 |      |  |   | 447,362 |   |  |      | 485,328 |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Eight years later                                    |  |                        | 384,752 |   |      |   | 409,007 |      |  |   | 447,272 |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Nine years later                                     |  |                        | 385,076 |   |      |   | 408,942 |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Ten years later                                      |  |                        | 384,992 |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  
|Net cumulative redundancy (deficiency)               |  |                        | 1,278   |   |      |   | (23,126 | )    |  |   | (28,472 | ) |  |      | (21,525 | ) |      |   | (34,810 | )    |  |   | (3,429  | ) |  |      | 35,297  |   |      |   | (7,456  | )    |  |   | (41,433   | ) |  |   | (19,524   | ) |  |   |           |  
|Gross liabilityend of year                          |  | $                      | 409,061 |   |      | $ | 405,976 |      |  | $ | 434,843 |   |  | $    | 492,220 |   |      | $ | 534,926 |      |  | $ | 679,271 |   |  | $    | 797,927 |   |      | $ | 900,744 |      |  | $ | 1,022,603 |   |  | $ | 1,088,822 |   |  | $ | 1,103,915 |  
|Reinsurance recoverable                              |  |                        | (22,791 | ) |      |   | (20,160 | )    |  |   | (16,043 | ) |  |      | (28,417 | ) |      |   | (18,334 | )    |  |   | (14,382 | ) |  |      | (11,771 | ) |      |   | (14,137 | )    |  |   | (16,969   | ) |  |   | (6,429    | ) |  |   | (4,457    | )
|Net liabilityend of year                            |  | $                      | 386,270 |   |      | $ | 385,816 |      |  | $ | 418,800 |   |  | $    | 463,803 |   |      | $ | 516,592 |      |  | $ | 664,889 |   |  | $    | 786,156 |   |      | $ | 886,607 |      |  | $ | 1,005,634 |   |  | $ | 1,082,393 |   |  | $ | 1,099,458 |  
|Gross re-estimated liabilitylatest                  |  | $                      | 416,174 |   |      | $ | 436,851 |      |  | $ | 470,780 |   |  | $    | 521,843 |   |      | $ | 577,620 |      |  | $ | 690,977 |   |  | $    | 775,959 |   |      | $ | 916,993 |      |  | $ | 1,071,679 |   |  | $ | 1,113,653 |   |  |   |           |  
|Re-estimated recoverable-latest                      |  |                        | (31,182 | ) |      |   | (27,909 | )    |  |   | (23,508 | ) |  |      | (36,515 | ) |      |   | (26,218 | )    |  |   | (22,659 | ) |  |      | (25,100 | ) |      |   | (22,930 | )    |  |   | (24,612   | ) |  |   | (11,736   | ) |  |   |           |  
|Net re-estimated liabilitylatest                    |  | $                      | 384,992 |   |      | $ | 408,942 |      |  | $ | 447,272 |   |  | $    | 485,328 |   |      | $ | 551,402 |      |  | $ | 668,318 |   |  | $    | 750,859 |   |      | $ | 894,063 |      |  | $ | 1,047,067 |   |  | $ | 1,101,917 |   |  |   |           |  
|Gross cumulative redundancy (deficiency)             |  | $                      | (7,113  | ) |      | $ | (30,875 | )    |  | $ | (35,937 | ) |  | $    | (29,623 | ) |      | $ | (42,694 | )    |  | $ | (11,706 | ) |  | $    | 21,968  |   |      | $ | (16,249 | )    |  | $ | (49,076   | ) |  | $ | (24,831   | ) |  |   |           |  
|                                                     |  |                        |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |         |   |  |      |         |   |      |   |         |      |  |   |           |   |  |   |           |   |  |   |           |  



For 2006, the Company had
negative development of approximately $20 million on net loss and loss adjustment expense reserves. Negative development related to California operations was approximately $25 million mostly due to adverse development on the bodily injury reserves
resulting from an increase in estimates for loss severity and ultimate reported claims. This negative development was partially offset by positive development of approximately $5 million related to operations outside of California.



6



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For 2004 and 2005, the negative development relates to an increase in the Companys prior accident years
loss estimates for personal automobile insurance in Florida and New Jersey, which was recognized during 2006. In addition, an increase in estimates for loss severity for the 2004 accident year reserves for California and New Jersey automobile lines
of business and for the 2005 accident year reserves for California automobile and homeowners lines of business during 2007 contributed to the deficiencies.



For 2003, loss redundancies largely relate to lower inflation than originally expected on the bodily injury coverage reserves for the California automobile
insurance lines of business. In addition, the Company experienced a reduction in expenditures to outside legal counsel for the defense of personal automobile claims in California. This led to a reduction in the ultimate expense amount expected to be
paid out and therefore a redundancy in the reserves established at December 31, 2003. Partially offsetting these loss redundancies was adverse development in the Florida and New Jersey automobile lines of business.



For years 1998 through 2002, the Companys previously estimated loss reserves
produced deficiencies which were reflected in the subsequent years incurred losses. The Company attributes a large portion of the deficiencies to increases in the ultimate liability for bodily injury, physical damage and collision claims over
what was originally estimated. The increases in these losses relate to increased severity over what was originally recorded and are the result of inflationary trends in health care costs, auto parts and body shop labor costs.





For 1997,
the Companys previously estimated loss reserves produced a small redundancy indicating that the Company was reasonably accurate in establishing the initial reserve for that year.



Operating Ratios



Loss and Expense Ratios



Loss and underwriting expense ratios are used to interpret the underwriting experience of property and casualty insurance companies. Losses and loss adjustment
expenses, on a statutory basis, are stated as a percentage of premiums earned because losses occur over the life of a policy. Underwriting expenses on a statutory basis are stated as a percentage of premiums written rather than premiums earned
because most underwriting expenses are incurred when policies are written and are not spread over the policy period. The statutory underwriting profit margin is the extent to which the combined loss and underwriting expense ratios are less than
100%. The Insurance Companies loss ratio, expense ratio and combined ratio, and the private passenger automobile industry combined ratio, on a statutory basis, are shown in the following table. The Insurance Companies ratios include
lines of insurance other than private passenger automobile. Since these other lines represent only 16% of premiums written, the Company believes its ratios can be compared to the industry ratios included in the following table.



|                                                       |  |                         |      |  |      |   |  |      |   |  |      |   |  |      |  
|------------------------------------------------------ |  | ----------------------- | ---- |  | ---- | - |  | ---- | - |  | ---- | - |  | ---- | -
|                                                       |  | Year ended December 31, |     
|                                                       |  | 2007                    |      |  | 2006 |   |  | 2005 |   |  | 2004 |   |  | 2003 |  
|Loss Ratio                                             |  | 68.0                    | %    |  | 67.4 | % |  | 65.4 | % |  | 62.6 | % |  | 67.7 | %
|Expense Ratio                                          |  | 27.1                    |      |  | 27.1 |   |  | 26.5 |   |  | 26.4 |   |  | 25.9 |  
|                                                       |  |                         |      |  |      |   |  |      |   |  |      |   |  |      |  
|Combined Ratio                                         |  | 95.1                    | %    |  | 94.5 | % |  | 91.9 | % |  | 89.0 | % |  | 93.6 | %
|                                                       |  |                         |      |  |      |   |  |      |   |  |      |   |  |      |  
|Industry combined ratio (all writers) (1)              |  | 97.5                    | %(2) |  | 94.3 | % |  | 94.6 | % |  | 93.5 | % |  | 97.9 | %
|Industry combined ratio (excluding direct writers) (1) |  | (N.A.                   | )    |  | 94.7 | % |  | 94.5 | % |  | 93.9 | % |  | 98.4 | %



|(1) |  | Source: A.M. Best, Aggregates & Averages (2004 through 2007), for all property and casualty insurance companies (private passenger automobile line only, after policyholder
dividends).
|--- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) |  | Source: A.M. Best, Bests Review, January 2008, Review Preview.
|--- |  | -----------------------------------------------------------------

(N.A.) Not available.



7



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Under GAAP, the loss ratio is computed in the same manner as under statutory accounting, but the expense ratio is
determined by matching underwriting expenses to the period over which net premiums were earned, rather than to the period that net premiums were written. The following table sets forth the Insurance Companies loss ratio, expense ratio and
combined ratio determined in accordance with GAAP for the last five years.



|               |  |                         |   |  |      |   |  |      |   |  |      |   |  |      |  
|-------------- |  | ----------------------- | - |  | ---- | - |  | ---- | - |  | ---- | - |  | ---- | -
|               |  | Year ended December 31, |  
|               |  | 2007                    |   |  | 2006 |   |  | 2005 |   |  | 2004 |   |  | 2003 |  
|Loss Ratio     |  | 68.0                    | % |  | 67.5 | % |  | 65.4 | % |  | 62.6 | % |  | 67.7 | %
|Expense Ratio  |  | 27.4                    |   |  | 27.5 |   |  | 27.0 |   |  | 26.6 |   |  | 26.3 |  
|               |  |                         |   |  |      |   |  |      |   |  |      |   |  |      |  
|Combined Ratio |  | 95.4                    | % |  | 95.0 | % |  | 92.4 | % |  | 89.2 | % |  | 94.0 | %
|               |  |                         |   |  |      |   |  |      |   |  |      |   |  |      |  



Premiums to Surplus Ratio



The following table shows, for the periods indicated, the
Insurance Companies statutory ratios of net premiums written to policyholders surplus. Widely recognized guidelines established by the National Association of Insurance Commissioners (NAIC) indicate that this ratio should be
no greater than 3 to 1.



|                       |  |                                       |           |      |   |           |  |      |           |      |   |           |  |   |          
|---------------------- |  | ------------------------------------- | --------- | ---- | - | --------- |  | ---- | --------- | ---- | - | --------- |  | - | ---------
|                       |  | Year ended December 31,              
|                       |  | 2007                                  |           | 2006 |   | 2005      |  | 2004 |           | 2003
|                       |  | (Amounts in thousands, except ratios)
|Net premiums written   |  | $                                     | 2,982,024 |      | $ | 3,044,774 |  | $    | 2,950,523 |      | $ | 2,646,704 |  | $ | 2,268,778
|Policyholders surplus |  | $                                     | 1,721,827 |      | $ | 1,579,248 |  | $    | 1,487,574 |      | $ | 1,361,072 |  | $ | 1,169,427
|Ratio                  |  |                                       | 1.7 to 1  |      |   | 1.9 to 1  |  |      | 2.0 to 1  |      |   | 1.9 to 1  |  |   | 1.9 to 1 



Risk-Based Capital



The NAIC employs a risk-based capital formula for casualty
insurance companies that establishes recommended minimum capital requirements for casualty companies. The formula was designed to capture the widely varying elements of risks undertaken by writers of different lines of insurance having differing
risk characteristics, as well as writers of similar lines where differences in risk may be related to corporate structure, investment policies, reinsurance arrangements and a number of other factors. Based on the formula adopted by the NAIC, the
Company has calculated the risk-based capital requirements of each of the Insurance Companies as of December 31, 2007. As of such date, each of the Insurance Companies policyholders surplus exceeded the highest level of minimum
required capital.



Statutory Accounting Principles



The Companys results are reported in accordance with
GAAP, which differ from amounts reported in accordance with SAP as prescribed by insurance regulatory authorities. Specifically, under GAAP:



| |  |  | Policy acquisition costs such as commissions, premium taxes and other variable costs incurred in connection with writing new and renewal business are capitalized and
amortized on a pro rata basis over the period in which the related premiums are earned, rather than expensed as incurred, as required by SAP.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Certain assets are included in the consolidated balance sheets whereas, under SAP, such assets are designated as nonadmitted assets, and charged directly against
statutory surplus. These assets consist primarily of premium receivables outstanding more than 90 days, federal deferred tax assets in excess of statutory limitations, state deferred taxes, furniture, equipment, leasehold improvements, capitalized
software, and prepaid expenses.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Amounts related to ceded reinsurance are shown gross as prepaid reinsurance premiums and reinsurance recoverables, rather than netted against unearned premium reserves and
loss and loss adjustment expense reserves, respectively, as required by SAP.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



8



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| |  |  | Fixed maturities securities, which are classified as available-for-sale, are reported at fair value, rather than at amortized cost, or the lower of amortized cost or fair
value, depending on the specific type of security, as required by SAP.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Equity securities are reported at fair value which may differ from the NAIC market values as required by SAP.
| | - |  | -------------------------------------------------------------------------------------------------------------



| |  |  | The differing treatment of income and expense items results in a corresponding difference in federal income tax expense. Changes in deferred income taxes are reflected as an
item of income tax benefit or expense, rather than recorded directly to statutory surplus as regards policyholders, as required by SAP. Admittance testing under SAP may result in a charge to unassigned surplus for non-admitted portions of deferred
tax assets. Under GAAP, a valuation allowance may be recorded against the deferred tax asset and reflected as an expense.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



Investments and Investment Results



General



The Companys investments are directed by the Companys Chief Investment Officer under the supervision of the Companys Board of Directors. The
Company follows an investment policy that is regularly reviewed and revised. The Companys policy emphasizes investment grade, fixed income securities and maximization of after-tax yields and places certain restrictions to limit portfolio
concentrations and market exposure. Sales of securities are undertaken, with resulting gains or losses, in order to enhance after-tax yield and keep the portfolio in line with current market conditions. Tax considerations, including the impact of
the alternative minimum tax (AMT), are important in portfolio management. Changes in loss experience, growth rates and profitability produce significant changes in the Companys exposure to AMT liability, requiring appropriate
shifts in the investment asset mix between taxable bonds, tax-exempt bonds and equities in order to maximize after-tax yield.



Investment Portfolio



The following table sets forth the composition of the investment portfolio of the Company at the dates indicated:



|                                                    |  |                        |           |       |   |           |  |       |           |           |   |           |  |   |           |  |   |          
|--------------------------------------------------- |  | ---------------------- | --------- | ----- | - | --------- |  | ----- | --------- | --------- | - | --------- |  | - | --------- |  | - | ---------
|                                                    |  | December 31,          
|                                                    |  | 2007                   |           | 2006  |   | 2005     
|                                                    |  | Amortized              |           | Fair  |   | Amortized |  | Fair  |           | Amortized |   | Fair     
|                                                    |  | Cost                   |           | Value |   | Cost      |  | Value |           | Cost      |   | Value    
|                                                    |  | (Amounts in thousands)
|Taxable bonds                                       |  | $                      | 440,028   |       | $ | 437,838   |  | $     | 583,602   |           | $ | 577,575   |  | $ | 554,472   |  | $ | 549,903  
|Tax-exempt state and municipal bonds                |  |                        | 2,418,348 |       |   | 2,447,851 |  |       | 2,264,321 |           |   | 2,317,646 |  |   | 2,034,796 |  |   | 2,091,142
|Sinking fund preferred stocks                       |  |                        | 2,079     |       |   | 2,071     |  |       | 3,792     |           |   | 3,766     |  |   | 4,477     |  |   | 4,510    
|                                                    |  |                        |           |       |   |           |  |       |           |           |   |           |  |   |           |  |   |          
|Total fixed maturity investments                    |  |                        | 2,860,455 |       |   | 2,887,760 |  |       | 2,851,715 |           |   | 2,898,987 |  |   | 2,593,745 |  |   | 2,645,555
|Equity investments incl. perpetual preferred stocks |  |                        | 330,995   |       |   | 428,237   |  |       | 258,310   |           |   | 318,449   |  |   | 225,310   |  |   | 276,108  
|Short-term investments                              |  |                        | 272,678   |       |   | 272,678   |  |       | 282,302   |           |   | 282,302   |  |   | 321,049   |  |   | 321,049  
|                                                    |  |                        |           |       |   |           |  |       |           |           |   |           |  |   |           |  |   |          
|Total investments                                   |  | $                      | 3,464,128 |       | $ | 3,588,675 |  | $     | 3,392,327 |           | $ | 3,499,738 |  | $ | 3,140,104 |  | $ | 3,242,712
|                                                    |  |                        |           |       |   |           |  |       |           |           |   |           |  |   |           |  |   |          



The Company continually
evaluates the recoverability of its investment holdings. When a decline in value of fixed maturities or equity securities is considered other than temporary, the Company writes the security down to fair value by recognizing a loss in the
consolidated statement of income. Declines in value considered to be temporary are charged as unrealized losses to shareholders equity as a reduction of accumulated other



9



---

comprehensive income. See Item 7. Managements Discussion and Analysis of Financial Condition and Results of Operations-Liquidity and Capital
Resources and Note 2 of Notes to Consolidated Financial Statements.



At year-end, approximately 68% of the Companys total investment portfolio at fair value and 85% of its total fixed maturity investments at fair value were invested in tax-exempt municipal bonds. Shorter duration sinking fund preferred
stocks and collateralized mortgage obligations represented a combined 6.9% of the Companys total investment portfolio at fair value at December 31, 2007. The average Standard & Poors rating of the Companys bond
holdings was AA at December 31, 2007. Holdings of lower than investment grade bonds constituted approximately 1.3% of total invested assets at fair value.



The nominal average maturity of the overall bond portfolio, including collateralized mortgage obligations and short-term investments, was 12.8 years at
December 31, 2007, which reflects a heavy portfolio mix in investment grade tax-exempt municipal bonds. The call-adjusted average maturity of the overall bond portfolio was approximately 5.7 years, related to holdings which are heavily weighted
with high coupon issues that are expected to be called prior to maturity. The modified duration of the overall bond portfolio reflecting anticipated early calls was 4.4 years at December 31, 2007, including collateralized mortgage obligations
with modified durations of approximately 1.9 years and short-term investments that carry no duration. Modified duration measures the length of time it takes, on average, to receive the present value of all the cash flows produced by a bond,
including reinvestment of interest. Because it measures four factors (maturity, coupon rate, yield and call terms), which determine sensitivity to changes in interest rates, modified duration is considered a better indicator of price volatility than
simple maturity alone. The longer the duration, the greater the price volatility in relation to changes in interest rates.



Equity holdings consist of perpetual preferred stocks and dividend-bearing common stocks on which dividend income is partially tax-sheltered by the 70% corporate
dividend exclusion. At year end, short-term investments consisted of highly rated short-duration securities redeemable on a daily or weekly basis. The Company does not have any material direct equity investment in subprime lenders.



Investment Results



The following table summarizes the investment results of the Company for the five
years ended December 31, 2007:



|                                                                                     |  |                         |           |   |      |   |           |      |  |   |           |   |  |      |           |   |  |   |           |  
|------------------------------------------------------------------------------------ |  | ----------------------- | --------- | - | ---- | - | --------- | ---- |  | - | --------- | - |  | ---- | --------- | - |  | - | --------- | -
|                                                                                     |  | Year ended December 31, |          
|                                                                                     |  | 2007                    |           |   | 2006 |   |           | 2005 |  |   | 2004      |   |  | 2003 |          
|                                                                                     |  | (Amounts in thousands)  |          
|Average invested assets (includes short-term investments (1))                        |  | $                       | 3,468,399 |   |      | $ | 3,325,435 |      |  | $ | 3,058,110 |   |  | $    | 2,662,224 |   |  | $ | 2,310,966 |  
|Net investment income:                                                               |  |                         |           |   |      |   |           |      |  |   |           |   |  |      |           |   |  |   |           |  
|Before income taxes                                                                  |  |                         | 158,911   |   |      |   | 151,099   |      |  |   | 122,582   |   |  |      | 109,681   |   |  |   | 104,520   |  
|After income taxes                                                                   |  |                         | 137,777   |   |      |   | 127,741   |      |  |   | 105,724   |   |  |      | 95,897    |   |  |   | 93,318    |  
|Average annual yield on investments:                                                 |  |                         |           |   |      |   |           |      |  |   |           |   |  |      |           |   |  |   |           |  
|Before income taxes                                                                  |  |                         | 4.6       | % |      |   | 4.5       | %    |  |   | 4.0       | % |  |      | 4.1       | % |  |   | 4.5       | %
|After income taxes                                                                   |  |                         | 4.0       | % |      |   | 3.8       | %    |  |   | 3.5       | % |  |      | 3.6       | % |  |   | 4.0       | %
|Net realized investment gains after income taxes (2)                                 |  |                         | 13,525    |   |      |   | 10,033    |      |  |   | 10,504    |   |  |      | 16,292    |   |  |   | 7,285     |  
|Net increase (decrease) in unrealized gains/losses on investments after income taxes |  | $                       | 10,905    |   |      | $ | 3,103     |      |  | $ | (14,000   | ) |  | $    | (4,284    | ) |  | $ | 42,693    |  



|(1) |  | Fixed maturities and equities at cost.
|--- |  | --------------------------------------

|(2) |  | Includes investment write-down, net of tax benefit that the Company considered to be other-than-temporary impairment of $14.7 million in 2007, $1.3 million in 2006, $1.4
million in 2005, $0.6 million in 2004, and $5.9
|--- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



10



---

| | million in 2003. 2007 also includes $1.3 million gain, net of tax, and $0.9 million loss, net of tax benefit, related to the change in the fair value of trading
securities and hybrid financial instruments, respectively.
| | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



Competitive Conditions



The property and casualty
insurance industry is highly competitive and consists of a large number of multi-state competitors offering automobile, homeowners, commercial property insurance, and other lines. Many of the Companys competitors have larger volumes of
business and greater financial resources than those of the Company. Based on the most recent regularly published statistical compilations of premiums written in 2006, the Company was the third largest writer of private passenger automobile insurance
in California and the fourteenth largest in the United States. Competitors with greater market share in California sell insurance through exclusive agents, rather than through independent agents and brokers.



The property and casualty insurance industry is highly cyclical, characterized by
periods of high premium rates and shortages of underwriting capacity (hard market) followed by periods of severe price competition and excess capacity (soft market). In managements view, 2004 through 2007 was a period
of very profitable results for companies underwriting automobile insurance. Many in the industry began experiencing declining profitability in 2007 and have initiated plans to increase rates. Consequently, the Company expects that the market will
begin to transition from soft to hard in 2008.



Reputation for service
and price are the principal means by which the Company competes with other automobile insurers. The Company believes that it has a good reputation for service, and it has historically been among the lowest-priced insurers doing business in
California according to surveys conducted by the California DOI. In addition, the marketing efforts of independent agents and brokers can also provide a competitive advantage.



All rates charged by private passenger automobile insurers in California are subject to the prior approval of the California DOI. See
Regulation-California Department of Insurance Oversight.



The
Company encounters similar competition in each state outside California and line of business in which it operates.



Reinsurance



The Company has reinsurance through the Florida Hurricane Catastrophe Trust Fund (FHCF) that provides coverage equal to approximately 90 percent of $24 million in excess of $9 million per occurrence based on the
latest information provided by FHCF. The coverage is expected to change when new information is available later in 2008. In addition, FHCF created the Temporary Increase in Coverage Limit (TICL) options for the 2007, 2008, and 2009
hurricane seasons. The Company purchased an optional layer of coverage under TICL for the 2007 hurricane season that provides coverage equal to approximately $20 million in addition to the mandatory coverage provided by FHCF as noted above. The
Company expects to purchase this optional coverage for the 2008 and 2009 hurricane seasons.



For California homeowners policies, the Company has reduced its catastrophe exposure from earthquakes due to the placement of earthquake risks with the California Earthquake Authority. See Regulation-California Earthquake
Authority. Although the Companys catastrophe exposure to earthquakes has been reduced, the Company continues to have catastrophe exposure for fire following an earthquake.



The Company carries a commercial umbrella reinsurance treaty and seeks facultative arrangements for large property risks. In addition,
the Company has other reinsurance in force that is not material to the consolidated financial statements. If any reinsurers are unable to perform their obligations under a reinsurance treaty, the Company will be required, as primary insurer, to
discharge all obligations to its insureds in their entirety.



11



---

Regulation



The Companys business in the states in which it operates is subject to significant regulation and supervision by the DOI of each state, each of which has
broad regulatory, supervisory and administrative powers.



California Department of Insurance Oversight



The
powers of the California DOI primarily include the prior approval of insurance rates and rating factors, the establishment of capital and surplus requirements and solvency standards, and restrictions on dividend payments and transactions with
affiliates. California DOI regulations and supervision are designed principally for the benefit of policyholders rather than shareholders.



California Proposition 103 requires that property and casualty insurance rates be approved by the California DOI prior to their use and that no rate be approved
which is excessive, inadequate, unfairly discriminatory or otherwise in violation of the provisions of the initiative. The proposition specifies four statutory factors required to be applied in decreasing order of importance in
determining rates for private passenger automobile insurance: (1) the insureds driving safety record, (2) the number of miles the insured drives annually, (3) the number of years of driving experience of the insured and
(4) whatever optional factors are determined by the California DOI to have a substantial relationship to risk of loss and are adopted by regulation. The statute further provides that insurers are required to give at least a 20% discount to
good drivers, as defined, from rates that would otherwise be charged to such drivers and that no insurer may refuse to insure a good driver. The Companys rate plan was approved by the California DOI and operates under
these rating factor regulations.



The California DOI is also responsible
for conducting periodic financial examinations of insurance companies domiciled in California and is conducting a financial examination of the Companys California insurance companies for the period January 1, 2004 through
December 31, 2007. The examination is in its early stages.



The
California DOIs Market Conduct Division is responsible for conducting periodic examinations of companies to ensure compliance with the California Insurance Code and the California Code of Regulations with respect to rating, underwriting and
claims handling practices. The California DOI is conducting a rating and underwriting examination of the business written in California in the 2004, 2005, and 2006 underwriting years. The examination is in its early stages.



For discussion of current regulatory matters in California, see Regulatory and
Legal Matters in Item 7. Managements Discussion and Analysis of Financial Condition and Results of Operations.



State Insurance Agency Oversight in Other States



The Insurance Companies outside California are subject to the regulatory powers of the DOIs of the various states in which they operate. Those regulatory powers are
similar to those of California enumerated above.



Insurance rates in
Georgia, New York, New Jersey, Pennsylvania and Nevada require prior approval from the state DOI, while insurance rates in Illinois, Texas, Virginia, Arizona and Michigan must only be filed with the respective DOI before they are implemented.
Oklahoma and Florida have a modified version of prior approval laws. In all states, the insurance code provides that rates must not be excessive, inadequate or unfairly discriminatory.



The DOI in each state in which the Company operates conducts periodic financial examinations of the Companys insurance
subsidiaries domiciled within the respective state. The Georgia DOI conducted a financial examination of the Companys Georgia insurance subsidiaries for the period January 1, 2001 through December 31, 2003. No material matters were
noted in the final report of this examination issued in July 2007. In addition, the Georgia DOI commenced a financial examination of the Companys Georgia insurance subsidiaries for the period January 1, 2004 through December 31, 2006
in the first quarter of 2008.



12



---

In addition to the financial examinations, the DOI in each state conducts market conduct examinations of the
Companys compliance with insurance statutes and regulations with respect to rating, underwriting, claims handling, billing and other practices. The Virginia DOI conducted a market conduct examination of Mercury Casualty Company in 2007 for the
period of January 1, 2006 through June 30, 2006. No material matters were noted in the final report of this examination issued in August 2007.



For discussion of current regulatory matters in other states outside California, see Regulatory and Legal Matters in Item 7. Managements
Discussion and Analysis of Financial Condition and Results of Operations.



The operations of the Company are dependent on the laws of the states in which it does business and changes in those laws can materially affect the revenue and expenses of the Company. The Company retains its own legislative advocates in
California. The Company made financial contributions of $463,985 and $476,396 to officeholders and candidates in 2007 and 2006, respectively. The Company believes in supporting the political process and intends to continue to make such contributions
in amounts which it determines to be appropriate.



Insurance
Assessments



The California Insurance Guarantee Association
(CIGA) was created to provide for payment of claims for which insolvent insurers of most casualty lines are liable but which cannot be paid out of such insurers assets. The Company is subject to assessment by CIGA for its pro-rata
share of such claims based on premiums written in the particular line in the year preceding the assessment by insurers writing that line of insurance in California. Such assessments are based upon estimates of losses to be incurred in liquidating an
insolvent insurer. In a particular year, the Company cannot be assessed an amount greater than 2% of its premiums written in the preceding year. These assessments are recouped through a mandated surcharge to policyholders the year after the
assessment. Insurance subsidiaries in the other states are also subject to the provisions of similar insurance guaranty associations.



During 2007, the Company paid approximately $3.5 million in assessments to the New Jersey Unsatisfied Claim and Judgment Fund and the New Jersey Property-Liability
Insurance Guaranty Association for assessments relating to its personal automobile line of business. In addition, the Company paid approximately $1 million for the Florida Insurance Guaranty Association for assessments relating to its homeowners
line of business. As permitted by state law, the majority of the New Jersey and Florida assessments paid during 2007 are recoupable through a surcharge to policyholders. During 2007, the Company began to recoup these assessments and will continue
recouping them in 2008. It is possible that there will be additional assessments in 2008.



Holding Company Act



The California
Companies are subject to regulation by the California DOI pursuant to the provisions of the California Insurance Holding Company System Regulatory Act (the Holding Company Act). The California DOI may examine the affairs of each of the
California Companies at any time. The Holding Company Act requires disclosure of any material transactions among affiliates within a Holding Company System. Certain transactions and dividends defined to be of an extraordinary type may
not be effected if the California DOI disapproves the transaction within 30 days after notice. Such transactions include, but are not limited to, extraordinary dividends; management agreements, service contracts, and cost-sharing arrangements; all
guarantees that are not quantifiable; derivative transactions or series of derivative transactions; certain reinsurance transactions or modifications thereof in which the reinsurance premium or a change in the insurers liabilities equals or
exceeds 5 percent of the insurers policyholders surplus as of the preceding December 31; sales, purchases, exchanges, loans and extensions of credit; and investments, in the net aggregate, involving more than the lesser of 3% of the
respective California Companys admitted assets or 25% of statutory surplus as regards policyholders as of the preceding December 31. An extraordinary dividend is a dividend which, together with other dividends or distributions made within
the preceding 12 months, exceeds the greater of 10% of the insurance companys statutory policyholders surplus as of the preceding December 31 or the insurance companys statutory net income



13



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for the preceding calendar year. An insurance company is also required to notify the California DOI of any dividend after declaration, but prior to payment.



The Holding Company Act also provides that the acquisition or change of
control of a California domiciled insurance company or of any person who controls such an insurance company cannot be consummated without the prior approval of the California DOI. In general, a presumption of control arises
from the ownership of voting securities and securities that are convertible into voting securities, which in the aggregate constitute 10% or more of the voting securities of a California insurance company or of a person that controls a California
insurance company, such as Mercury General. A person seeking to acquire control, directly or indirectly, of the Company must generally file with the California DOI an application for change of control containing certain information
required by statute and published regulations and provide a copy of the application to the Company. The Holding Company Act also effectively restricts the Company from consummating certain reorganizations or mergers without prior regulatory
approval.



Each of the Insurance Companies is subject to holding company
regulations in the states in which it is domiciled; the provisions of which are substantially similar to those of the Holding Company Act.



Assigned Risks



Automobile liability insurers in California are required to sell bodily injury liability, property damage liability, medical expense and uninsured motorist coverage
to a proportionate number (based on the insurers share of the California automobile casualty insurance market) of those drivers applying for placement as assigned risks. Drivers seek placement as assigned risks because their
driving records or other relevant characteristics, as defined by Proposition 103, make them difficult to insure in the voluntary market. In 2007, assigned risks represented 0.1% of total automobile direct premiums written and 0.1% of total
automobile direct premium earned. The Company attributes the low level of assignments to the competitive voluntary market. Many of the other states in which the Company conducts business offer programs similar to that of California. These programs
are not a significant contributor to the business written in those states.



California Earthquake Authority



The California
Earthquake Authority (CEA) is a quasi-governmental organization that was established to provide a market for earthquake coverage to California homeowners. The Company places all new and renewal earthquake coverage offered with its
homeowners policy through the CEA. The Company receives a small fee for placing business with the CEA.



Upon the occurrence of a major seismic event, the CEA has the ability to assess participating companies for losses. These assessments are made after CEA capital has
been expended and are based upon each companys participation percentage multiplied by the amount of the total assessment. Based upon the most recent information provided by the CEA, the Companys maximum total exposure to CEA assessments
at April 26, 2007, was approximately $69 million.



14



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EXECUTIVE OFFICERS OF THE COMPANY



The following table sets forth certain information concerning the executive officers of the Company as of February 15, 2007:



|                      |  |     |  |                                                    
|--------------------- |  | --- |  | ---------------------------------------------------
|Name                  |  | Age |  | Position                                           
|George Joseph         |  | 86  |  | Chairman of the Board                              
|Gabriel Tirador       |  | 43  |  | President and Chief Executive Officer              
|Allan Lubitz          |  | 49  |  | Senior Vice President and Chief Information Officer
|Joanna Y. Moore       |  | 52  |  | Senior Vice President and Chief Claims Officer     
|Bruce E. Norman       |  | 59  |  | Senior Vice PresidentMarketing                    
|John Sutton           |  | 60  |  | Senior Vice PresidentCustomer Service             
|Ronald Deep           |  | 52  |  | Vice PresidentSouth East Region                   
|Christopher Graves    |  | 42  |  | Vice President and Chief Investment Officer        
|Robert Houlihan       |  | 51  |  | Vice President and Chief Product Officer           
|Kenneth G. Kitzmiller |  | 61  |  | Vice PresidentUnderwriting                        
|Theodore R. Stalick   |  | 44  |  | Vice President and Chief Financial Officer         
|Charles Toney         |  | 46  |  | Vice President and Chief Actuary                   
|Judy A. Walters       |  | 61  |  | Vice PresidentCorporate Affairs and Secretary     



Mr. Joseph, Chairman of the
Board of Directors, has served in this capacity since 1961. He held the position of Chief Executive Officer of the Company for 45 years from 1961 through December 2006 and of President between October 2000 and October 2001. Mr. Joseph has more
than 50 years experience in the property and casualty insurance business.



Mr. Tirador, President and Chief Executive Officer, served as the Companys assistant controller from 1994 to 1996. In 1997 and 1998 he served as the Vice President and Controller of the Automobile Club of Southern California. He
rejoined the Company in 1998 as Vice President and Chief Financial Officer. He was appointed President and Chief Operating Officer in October 2001 and Chief Executive Officer in January 2007. Mr. Tirador has over 20 years experience in the
property and casualty insurance industry and is a Certified Public Accountant.



Mr. Lubitz, Senior Vice President and Chief Information Officer, joined the Company in January 2008. Prior to joining the Company, he served as Senior Vice President and Chief Information Officer of Option One Mortgage from 2003 to
2007 and President of ANR Consulting Group from 2000 to 2003. Prior to 2000, he held various management positions at First American Corporation over a 20 year period, most recently as Senior Vice President and Chief Information Officer.



Ms. Moore, Senior Vice President and Chief Claims Officer, joined the Company
in the claims department in 1981. She was named Vice President of Claims of Mercury General in 1991 and Vice President and Chief Claims Officer in 1995. She was promoted to Senior Vice President and Chief Claims Officer on January 1, 2007.



Mr. Norman, Senior Vice President-Marketing, has been employed by
the Company since 1971. Mr. Norman was named to his current position in 1999, and has been a Vice President since 1985 and a Vice President of MCC since 1983. Mr. Norman has supervised the selection and training of agents and managed
relations between agents and the Company since 1977.



Mr. Sutton,
Senior Vice President-Customer Service, joined the Company as Assistant to CEO in July 2000. He was named Vice President in September 2007 and Senior Vice President in January 2008. Prior to joining the Company, he served as President and Chief
Executive Officer of The Covenant Group from 1994 to 2000. Prior to 1994, he held various executive positions at Hanover Insurance Company.



15



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Mr. Deep, Vice President-South East Region, joined the Company in September 2006 as State Administrator for
the South East Region and was named Vice President of the South East Region in February 2007. Prior to joining the Company, Mr. Deep was Executive Vice President of Shelby Insurance Company from 2004 to 2006 and an Assistant Vice President of
USAA from 1994 to 2004.



Mr. Graves, Vice President and Chief
Investment Officer, has been employed by the Company in the investment department since 1986. Mr. Graves was appointed Chief Investment Officer in 1998, and named Vice President in April 2001.



Mr. Houlihan, Vice President and Chief Product Officer, joined the Company in
December 2007. Prior to joining the Company, he served as Senior Product Manager at Bristol West Insurance Group from 2005 to 2007 and Product Manager at Progressive Insurance Company from 1999 to 2005.



Mr. Kitzmiller, Vice President-Underwriting, has been employed by the Company in
the underwriting department since 1972. In 1991, he was appointed Vice President of Underwriting of Mercury General and has supervised the California underwriting activities of the Company since early 1996.



Mr. Stalick, Vice President and Chief Financial Officer, joined the Company as
Corporate Controller in 1997. In October 2000, he was named Chief Accounting Officer, a role he held until appointed to his current position in October 2001. Mr. Stalick is a Certified Public Accountant.



Mr. Toney, Vice President and Chief Actuary, joined the Company in 1984 as a
programmer/analyst. In 1994 he earned his Fellowship in the Casualty Actuarial Society and was appointed to his current position.



Ms. Walters, Vice President-Corporate Affairs and Secretary, has been employed by the Company since 1967, and has served as its Secretary since 1982.
Ms. Walters was named Vice PresidentCorporate Affairs in 1998.



|Item 1A. | Risk Factors
|-------- | ------------



The Companys business involves various risks and uncertainties, some of which are discussed in this section. The information discussed below should be considered carefully with the other information contained in this
Annual Report on Form 10-K and the other documents and materials filed by the Company with the SEC, as well as news releases and other information publicly disseminated by the Company from time to time.



The risks and uncertainties described below are not the only ones facing the Company.
Additional risks and uncertainties not presently known to the Company, or that it currently believes to be immaterial, may also adversely affect the Companys business. Any of the following risks or uncertainties that develop into actual events
could have a materially adverse effect on the Companys business, financial condition or results of operations.



Risks Related to the Company and its Business



The Company is a holding company that relies on regulated subsidiaries for cash to satisfy its obligations.



As a holding company, the Company maintains no operations that generate revenue to pay
operating expenses, shareholders dividends or principal or interest on its indebtedness. Consequently, the Company relies on the ability of its insurance subsidiaries, and particularly its California insurance subsidiaries, to pay dividends
for the Company to meet its debt payment obligations and pay other expenses. The ability of the Companys insurance subsidiaries to pay dividends is regulated by state insurance laws, which limit the amount of, and in certain circumstances may
prohibit the payment of, cash dividends. Generally, these insurance regulations permit the payment of dividends only out of earned surplus in any year which, together with other dividends or distributions made within the preceding 12 months, do not
exceed the greater of 10% of statutory surplus as of the end of the preceding year or the net income for the preceding year, with larger dividends payable only after receipt of prior



16



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regulatory approval. The inability of the Companys insurance subsidiaries to pay dividends in an amount sufficient to enable the Company to meet its cash
requirements at the holding company level could have a material adverse effect on the Companys results of operations and its ability to pay dividends to its shareholders.



If the Companys loss reserves are inadequate, its business and financial position could be harmed.



The process of establishing property and liability loss reserves is inherently
uncertain due to a number of factors, including underwriting quality, the frequency and amount of covered losses, variations in claims settlement practices, the costs and uncertainty of litigation, and expanding theories of liability. While the
Company believes that improved actuarial techniques and databases have assisted in estimating loss reserves, the Companys methods may prove to be inadequate. If any of these contingencies, many of which are beyond the Companys control,
results in loss reserves that are not sufficient to cover its actual losses, its results of operations, liquidity and financial position may be materially adversely affected.



The Companys success depends on its ability to accurately underwrite risks and to charge adequate premiums to
policyholders.



The Companys financial condition,
liquidity and results of operations depend on the Companys ability to underwrite and set premiums accurately for the risks it faces. Premium rate adequacy is necessary to generate sufficient premium to offset losses, loss adjustment expenses
and underwriting expenses and to earn a profit. In order to price its products accurately, the Company must collect and properly analyze a substantial volume of data; develop, test and apply appropriate rating formulae; closely monitor and timely
recognize changes in trends; and project both severity and frequency of losses with reasonable accuracy. The Companys ability to undertake these efforts successfully, and as a result, price accurately, is subject to a number of risks and
uncertainties, including, without limitation:



| |  |  | availability of sufficient reliable data,
| | - |  | -----------------------------------------



| |  |  | incorrect or incomplete analysis of available data,
| | - |  | ---------------------------------------------------



| |  |  | uncertainties inherent in estimates and assumptions, generally,
| | - |  | ---------------------------------------------------------------



| |  |  | selection and application of appropriate rating formulae or other pricing methodologies,
| | - |  | ----------------------------------------------------------------------------------------



| |  |  | the Companys ability to successfully innovate with new pricing strategies,
| | - |  | ---------------------------------------------------------------------------



| |  |  | the Companys ability to forecast renewals of existing policies accurately,
| | - |  | ---------------------------------------------------------------------------



| |  |  | unanticipated court decisions, legislation or regulatory action,
| | - |  | ----------------------------------------------------------------



| |  |  | ongoing changes in the Companys claim settlement practices,
| | - |  | ------------------------------------------------------------



| |  |  | changing driving patterns,
| | - |  | --------------------------



| |  |  | extra-contractual liability arising from bad faith claims,
| | - |  | ----------------------------------------------------------



| |  |  | weather catastrophes,
| | - |  | ---------------------



| |  |  | unexpected medical inflation, and
| | - |  | ---------------------------------



| |  |  | unanticipated inflation in auto repair costs, auto parts prices and used car prices.
| | - |  | ------------------------------------------------------------------------------------



Such risks may result in the Companys pricing being based on outdated, inadequate or inaccurate data or inappropriate analyses,
assumptions or methodologies, and may cause the Company to estimate incorrectly future changes in the frequency or severity of claims. As a result, the Company could underprice risks, which would negatively affect the Companys margins, or it
could overprice risks, which could reduce the Companys volume and competitiveness. In either event, the Companys operating results, financial condition and cash flow could be materially adversely affected.



17



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The effects of emerging claim and coverage issues on the Companys business are uncertain and may have
an adverse effect on the Companys business.



As industry
practices and legal, judicial, social and other environmental conditions change, unexpected and unintended issues related to claims and coverage may emerge. These issues may adversely affect the Companys business by either extending coverage
beyond its underwriting intent or by increasing the number or size of claims. In some instances, these changes may not become apparent until some time after the Company has issued insurance policies that are affected by the changes. As a result, the
full extent of liability under the Companys insurance policies may not be known for many years after a policy is issued.



The Companys private passenger insurance rates are subject to prior approval by the departments of insurance in most of the states in which the Company
operates, and to political influences.



In most of the states in
which the Company operates, it must obtain prior approval from the state department of insurance of the private passenger insurance rates charged to its customers, including any increases in those rates. If the Company is unable to receive approval
of the rate increases it requests, the Companys ability to operate its business in a profitable manner may be limited and its liquidity, financial condition and results of operations may be adversely affected.



From time to time, the private passenger auto insurance industry comes under pressure
from state regulators, legislators and special interest groups to reduce, freeze or set rates at levels that do not correspond with underlying costs, in the opinion of the Companys management. The homeowners insurance business faces similar
pressure, particularly as regulators in catastrophe-prone states seek an acceptable methodology to price for catastrophe exposure. In addition, various insurance underwriting and pricing criteria regularly come under attack by regulators,
legislators and special interest groups. The result could be legislation or regulations that would adversely affect the Companys business, financial condition and results of operations.



The Company remains highly dependent upon California and several other key states
to produce revenues and operating profits.



For the year ended
December 31, 2007, the Company generated approximately 78.3% of its direct automobile insurance premiums written in California, 6.9% in Florida and 4.5% in New Jersey. The Companys financial results are therefore subject to prevailing
regulatory, legal, economic, demographic, competitive and other conditions in these states and changes in any of these conditions could negatively impact the Companys results of operations. In 2007, operations in California and Florida
produced operating profits whereas operations in New Jersey produced operating losses.



If the Company cannot maintain its A.M. Best ratings, it may not be able to maintain premium volume in its insurance operations sufficient to attain the Companys financial performance goals.



The Companys ability to retain its existing business or to attract new business
in its insurance operations is affected by its rating by A.M. Best Company. A.M. Best Company currently rates all of the Companys insurance subsidiaries with sufficient operating history to be rated as either A+ (Superior) or A- (Excellent).
If the Company is unable to maintain its A.M. Best ratings, the Company may not be able to grow its premium volume sufficiently to attain its financial performance goals, and if A.M. Best were to downgrade the Companys rating, the Company
could lose significant premium volume.



The Companys ability
to access capital markets, its financing arrangements, and its business operations are dependent on favorable evaluations and ratings by credit and other rating agencies.



Financial strength and claims-paying ability ratings issued by firms such as Standard & Poors, Fitch, and Moodys
have become an increasingly important factor in establishing the competitive position of insurance



18



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companies. The Companys ability to attract and retain policies is affected by its ratings with these agencies. Rating agencies assign ratings based upon their
evaluations of an insurance companys ability to meet its financial obligations. The Companys financial strength ratings with Standard & Poors, Fitch, and Moodys are AA-, AA-, and Aa3, respectively; its respective
debt ratings are A-, A, and A3; and its outlook is stable with all three agencies. Since these ratings are subject to continuous review, the Company cannot guarantee the continuation of the favorable ratings. If the ratings were lowered
significantly by any one of these agencies relative to those of the Companys competitors, its ability to market products to new customers and to renew the policies of current customers could be harmed. A lowering of the ratings could also
limit the Companys access to the capital markets or adversely affect pricing of new debt sought in the capital markets. These events, in turn, could have a material adverse effect on the Companys net income and liquidity.



The Companys insurance subsidiaries are subject to minimum capital and
surplus requirements, and any failure to meet these requirements could subject the Companys insurance subsidiaries to regulatory action.



The Companys insurance subsidiaries are subject to risk-based capital standards and other minimum capital and surplus requirements imposed under applicable
laws of their state of domicile. The risk-based capital standards, based upon the Risk-Based Capital Model Act adopted by the National Association of Insurance Commissioners, or NAIC, require the Companys insurance subsidiaries to report their
results of risk-based capital calculations to state departments of insurance and the NAIC. If any of the Companys insurance subsidiaries fails to meet these standards and requirements, the Department of Insurance regulating such subsidiary may
require specified actions by the subsidiary.



There is uncertainty
involved in the availability of reinsurance and the collectibility of reinsurance recoverables.



The Company reinsures a portion of its potential losses on the policies it issues to mitigate the volatility of the losses on its financial condition and results of
operations. The availability and cost of reinsurance is subject to market conditions, which are outside of the Companys control. From time to time, market conditions have limited, and in some cases prevented, insurers from obtaining the types
and amounts of reinsurance that they consider adequate for their business needs. As a result, the Company may not be able to successfully purchase reinsurance and transfer a portion of the Companys risk through reinsurance arrangements. In
addition, as is customary, the Company initially pays all claims and seeks to recover the reinsured losses from its reinsurers. Although the Company reports as assets the amount of claims paid which the Company expects to recover from reinsurers, no
assurance can be given that the Company will be able to collect from its reinsurers. If the amounts actually recoverable under the Companys reinsurance treaties are ultimately determined to be less than the amount it has reported as
recoverable, the Company may incur a loss during the period in which that determination is made.



The Company depends on independent agents who may discontinue sales of its policies at any time.



The Company sells its insurance policies through more than 4,500 independent brokers
and agents. The Company must compete with other insurance carriers for these brokers and agents business. Some competitors offer a larger variety of products, lower prices for insurance coverage, higher commissions, or more attractive non-cash
incentives. To maintain its relationship with these independent agents, the Company must pay competitive commissions, be able to respond to their needs quickly and adequately, and create a consistently high level of customer satisfaction. If these
independent agents find it preferable to do business with the Companys competitors, it would be difficult to renew the Companys existing business or attract new business. State regulations may also limit the manner in which the
Companys producers are compensated or incentivized. Such developments could negatively impact the Companys relationship with these parties and ultimately reduce revenues.



19



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One independent broker of the Company is responsible for a significant amount of the Companys revenues,
and the loss of business provided by that broker could adversely affect the Companys results of operations and financial condition.



The Company markets its insurance policies primarily through independent agents and brokers. One broker provided 14% of the Companys direct written premiums
in the year ended December 31, 2007. Loss of all or a substantial portion of the business provided by this broker could have a material adverse effect on the Companys business.



Changes in market interest rates or defaults may have an adverse effect on the Companys investment portfolio, which may
adversely affect the Companys financial results.



The
Companys results are affected, in part, by the performance of its investment portfolio. The Companys investment portfolio contains interest rate sensitive-investments, such as municipal and corporate bonds. Increases in market interest
rates may have an adverse impact on the value of the investment portfolio by decreasing unrealized capital gains on fixed income securities. Declining market interest rates could have an adverse impact on the Companys investment income as it
invests positive cash flows from operations and as it reinvests proceeds from maturing and called investments in new investments that could yield lower rates than the Companys investments have historically generated. Defaults in the
Companys investment portfolio may produce operating losses and reduce the Companys capital and surplus.



Interest rates are highly sensitive to many factors, including governmental monetary policies, domestic and international economic and political conditions and
other factors beyond the Companys control. Although the Company takes measures to manage the risks of investing in a changing interest rate environment, it may not be able to mitigate interest rate sensitivity effectively. The Companys
mitigation efforts include maintaining a high quality portfolio with a relatively short duration to reduce the effect of interest rate changes on book value. Despite its mitigation efforts, a significant increase in interest rates could have a
material adverse effect on the Companys book value.



Changes
in the financial strength ratings of financial guaranty insurers issuing policies on bonds held in the Companys investment portfolio may have an adverse effect on the Companys investment results.



In an effort to enhance the bond rating applicable to a certain bond issues, some bond
issuers purchase municipal bond insurance policies from private insurers. The insurance generally guarantees the payment of principal and interest on a bond issue if the issuer defaults. By purchasing the insurance, the financial strength ratings
applicable to the bonds are based on the credit worthiness of the insurer rather than the underlying credit of the bond issuer. Several financial guaranty insurers that have issued insurance policies covering bonds held by the Company are facing
financial strength rating downgrades due to risk exposures on insurance policies that guarantee mortgage debt and related structured products. As the financial strength ratings of these insurers are reduced, the ratings of the insured bond issues
correspondingly decrease. Although the Company has determined that the financial strength rating of the underlying bond issues in its investment portfolio are within the Companys investment policy without the enhancement provided by the
insurance policies, any further downgrades in the financial strength ratings of these insurance companies or any defaults on the insurance policies written by these insurance companies may reduce the value of the underlying bond issues and the
Companys investment portfolio or may reduce the investment results generated by the Companys investment portfolio, which could have a material adverse effect on the Companys financial condition and liquidity or results of
operations.



The Companys business is vulnerable to
significant catastrophic property loss, which could have an adverse effect on its results of operations.



The Company faces a significant risk of loss in the ordinary course of its business for property damage resulting from natural disasters, man-made catastrophes and
other catastrophic events, particularly hurricanes, earthquakes, hail storms, explosions, tropical storms, fires, war, acts of terrorism, severe winter weather and other



20



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natural and man-made disasters. Because catastrophic loss events are by their nature unpredictable, historical results of operations may not be indicative of future
results of operations, and the occurrence of claims from catastrophic events is likely to result in substantial volatility in the Companys financial condition or results of operations from period to period. Although the Company attempts to
manage its exposure to such events, the occurrence of one or more major catastrophes in any given period could have a material and adverse impact on the Companys financial condition and results of operations and could result in substantial
outflows of cash as losses are paid.



The Companys expansion
plans may adversely affect its future profitability.



The
Company is currently expanding and intends to further expand its operations in several of the states in which the Company has operations and into states in which it has not yet begun operations. The intended expansion will necessitate increased
expenditures. The Company expects to fund these expenditures out of cash flow from operations. The expansion may not occur, or if it does occur may not be successful in providing increased revenues or profitability. If the Companys cash flow
from operations is insufficient to cover the increased costs of the expansion, or if the expansion does not provide the benefits anticipated, the Companys financial condition and results of operations and ability to grow its business may be
harmed.



The Company may require additional capital in the future,
which may not be available or may only be available on unfavorable terms.



The Companys future capital requirements depends on many factors, including its ability to write new business successfully, its ability to establish premium rates and reserves at levels sufficient to cover losses and the
success of its current expansion plans. The Company may need to raise additional funds through financings or curtail its growth and reduce its assets. Any equity or debt financing, if available at all, may not be available on terms that are
favorable to us. In the case of equity financings, dilution to the Companys shareholders could result, and in any case such securities may have rights, preferences and privileges that are senior to those of the Companys current
shareholders. If the Company cannot obtain adequate capital on favorable terms or at all, its business, operating results and financial condition could be adversely affected.



The Company relies on its information technology systems to manage many aspects of its business, and any failure of these
systems to function properly or any interruption in their operation could result in a material adverse effect on the Companys business, financial condition and results of operations.



The Company depends on the accuracy, reliability and proper functioning of its
information technology systems. The Company relies on these information technology systems to effectively manage many aspects of its business, including underwriting, policy acquisition, claims processing and handling, accounting, reserving and
actuarial processes and policies, and to maintain its policyholder data. The Company is developing and deploying new information technology systems that are designed to manage many of these functions across all of the states in which it operates and
all of the lines of insurance it offers. See Item 7. Managements Discussion and Analysis of Financial Condition and Results of Operations-Technology. The failure of hardware or software that supports the Companys information
technology systems, the loss of data contained in the systems, or any delay or failure in the full deployment of the Companys new information technology systems could disrupt its business and could result in decreased premiums, increased
overhead costs and inaccurate reporting, all of which could have a material adverse effect on the Companys business, financial condition and results of operations.



In addition, despite system redundancy, the implementation of security measures and the existence of a disaster recovery plan for the Companys
information technology systems, these systems are vulnerable to damage or interruption from:



| |  |  | earthquake, fire, flood and other natural disasters;
| | - |  | ----------------------------------------------------



| |  |  | terrorist attacks and attacks by computer viruses or hackers;
| | - |  | -------------------------------------------------------------



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| |  |  | power loss;
| | - |  | -----------



| |  |  | unauthorized access; and
| | - |  | ------------------------



| |  |  | computer systems, Internet, telecommunications or data network failure.
| | - |  | -----------------------------------------------------------------------



It is possible that a system failure, accident or security breach could result in a material disruption to the Companys
business. In addition, substantial costs may be incurred to remedy the damages caused by these disruptions. Following implementation of its new information technology systems, the Company may from time to time install new or upgraded business
management systems. To the extent that a critical system fails or is not properly implemented and the failure cannot be corrected in a timely manner, the Company may experience disruptions to the business that could have a material adverse effect on
the Companys results of operations.



Changes in accounting
standards issued by the Financial Accounting Standards Board (FASB) or other standard-setting bodies may adversely affect the Companys consolidated financial statements.



The Companys consolidated financial statements are subject to the application of
GAAP, which is periodically revised and/or expanded. Accordingly, the Company is required to adopt new or revised accounting standards from time to time issued by recognized authoritative bodies, including the FASB. It is possible that future
changes the Company is required to adopt could change the current accounting treatment that the Company applies to its consolidated financial statements and that such changes could have a material adverse effect on the Companys results and
financial condition. See Note 1 of Notes to Consolidated Financial Statements.



The Companys disclosure controls and procedures may not prevent or detect all acts of fraud.



The Companys disclosure controls and procedures are designed to reasonably assure that information required to be disclosed in reports filed or submitted
under the Securities Exchange Act is accumulated and communicated to management and is recorded, processed, summarized and reported within the time periods specified in the SECs rules and forms. The Companys management, including its
Chief Executive Officer and Chief Financial Officer, believe that any disclosure controls and procedures or internal controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the
objectives of the control system are met. Because of the inherent limitations in all control systems, they cannot provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been prevented or detected.
These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by
collusion of two or more people, or by an unauthorized override of the controls. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and the Company cannot assure that any
design will succeed in achieving its stated goals under all potential future conditions. Accordingly, because of the inherent limitations in a cost effective control system, misstatements due to error or fraud may occur and not be detected.



Failure to maintain an effective system of internal control over
financial reporting may have an adverse effect on the Companys stock price.



Section 404 of the Sarbanes-Oxley Act of 2002 and the related rules and regulations promulgated by the SEC require the Company to include in its Form 10-K a report by its management regarding the effectiveness of the
Companys internal control over financial reporting. The report includes, among other things, an assessment of the effectiveness of the Companys internal control over financial reporting as of the end of its fiscal year, including a
statement as to whether or not the Companys internal control over financial reporting is effective. This assessment must include disclosure of any material weaknesses in the Companys internal control over financial reporting identified
by management. Areas of the Companys internal control over financial reporting may require improvement from time to time. If management is unable to assert that the Companys internal control over financial reporting is effective now or
in any future period, or if the Companys auditors are unable to express an



22



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opinion on the effectiveness of those internal controls, investors may lose confidence in the accuracy and completeness of the Companys financial reports, which
could have an adverse effect on its stock price.



The ability of
the Company to attract, develop and retain talented employees, managers and executives, and to maintain appropriate staffing levels, is critical to the Companys success.



As the Company expands its operations, it must hire and train new employees, and retain current employees to handle the resulting
increase in new inquiries, policies, customers and claims. The failure of the Company to successfully hire and retain a sufficient number of skilled employees could result in the Company having to slow the growth of its business in some
jurisdictions. It could also affect the Companys ability to develop and deploy information technology systems that are important to the success of the Company. In addition, the failure to adequately staff its claims and underwriting
departments could result in decreased quality of the Companys claims and underwriting operations.



The Companys success also depends heavily upon the continued contributions of its executive officers, both individually and as a group. The Companys
future performance will be substantially dependent on its ability to retain and motivate its management team. The loss of the services of any of the Companys executive officers could prevent the Company from successfully implementing its
business strategy, which could have a material adverse effect on the Companys business, financial condition and results of operations.



The insurance industry has been the target of litigation, and the Company faces litigation risks which, if decided adversely to the Company, could impact its
financial results.



In recent years, insurance companies have
been named as defendants in lawsuits including class actions, relating to pricing, sales practices and practices in claims handling, among other matters. A number of these lawsuits have resulted in substantial jury awards or settlements involving
other insurers. Future litigation relating to these or other business practices may negatively affect the Company by requiring it to pay substantial awards or settlements, increasing the Companys legal costs, diverting management attention
from other business issues or harming the Companys reputation with customers. Such litigation is inherently unpredictable.



The Company and its insurance subsidiaries are named as defendants in a number of lawsuits. These lawsuits are described more fully in Item 3. Legal
Proceedings. Litigation, by its very nature, is unpredictable and the outcome of these cases is uncertain. The precise nature of the relief that may be sought or granted in any lawsuits is uncertain and may, if these lawsuits are determined
adversely to the Company, negatively impact the manner in which the Company conducts its business and its results of operations, which could materially increase the Companys costs and expenses.



In addition, potential litigation involving new claim, coverage and business practice
issues could adversely affect the Companys business by changing the way policies are priced, extending coverage beyond its underwriting intent or increasing the size of claims. The effects of these and other unforeseen emerging claim, coverage
and business practice issues could negatively impact the Companys financial condition, revenues or its methods of doing business.



The failure of any of the loss limitation methods employed by the Company could have a material adverse effect on its financial condition or results of
operations.



Various provisions of the Companys policies,
such as limitations or exclusions from coverage which are intended to limit the Companys risks, may not be enforceable in the manner the Company intends. In addition, the Companys policies contain conditions requiring the prompt
reporting of claims and the Companys right to decline coverage in the event of a violation of that condition. While the Companys insurance product exclusions and limitations reduce the Companys loss exposure and help eliminate
known exposures to certain risks, it is possible



23



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that a court or regulatory authority could nullify or void an exclusion or legislation could be enacted modifying or barring the use of such endorsements and
limitations in a way that would adversely effect the Companys loss experience, which could have a material adverse effect on its financial condition or results of operations.



Risks Related to the Companys Industry



The private passenger automobile insurance business is highly competitive, and the Company may not be able to compete effectively against larger,
better-capitalized companies.



The Company competes with many
property and casualty insurance companies selling private passenger automobile insurance in the states in which the Company operates, many of which are better capitalized than the Company and have higher A.M. Best ratings. The superior
capitalization of many of the Companys competitors may enable them to offer lower rates, to withstand larger losses, and to take advantage more effectively of new marketing opportunities. The Companys competition may also become
increasingly better capitalized in the future as the traditional barriers between insurance companies and banks and other financial institutions erode and as the property and casualty industry continues to consolidate. The Companys ability to
compete against these larger, better-capitalized competitors depends importantly on its ability to deliver superior service and its strong relationships with independent agents.



The Company may from time to time undertake strategic marketing and operating initiatives to improve its competitive position and
drive growth. If the Company is unable to successfully implement new strategic initiatives or if the Companys marketing campaigns do not attract new customers, the Companys competitive position may be harmed, which could adversely affect
the Companys business and results of operations.



Additionally, in
a highly competitive industry such as the automobile insurance industry, some of the Companys competitors may fail from time to time. In the event of a failure of a major insurance company, the Company could be adversely affected, as the
Company and other insurance companies would likely be required by state law to absorb the losses of the failed insurer, and as the Company would be faced with an unexpected surge in new business from the failed insurers former policyholders.



The Company may be adversely affected by changes in the personal
automobile insurance business.



Approximately 84% of the
Companys direct written premiums for the year ended December 31, 2007 were generated from personal automobile insurance policies. Adverse developments in the market for personal automobile insurance, or the personal automobile insurance
industry in general, whether related to changes in competition, pricing or regulations, could cause the Companys results of operations to suffer. This industry is also exposed to the risks of severe weather conditions, such as rainstorms,
snowstorms, hail and ice storms, hurricanes, tornadoes, earthquakes and, to a lesser degree, explosions, terrorist attacks and riots. The automobile insurance business is also affected by cost trends that impact profitability. Factors which
negatively affect cost trends include inflation in automobile repair costs, automobile parts costs, used car prices and medical care. Increased litigation of claims, particularly those involving allegations of bad faith or seeking extra contractual
and punitive damages, may also adversely affect loss costs.



The
insurance industry is subject to extensive regulation, which may affect the Companys ability to execute its business plan and grow its business.



The Company is subject to comprehensive regulation and supervision by government agencies in each of the states in which its insurance subsidiaries is domiciled,
as well as in the states where its insurance subsidiaries sell insurance products, issue policies and handle claims. Some states impose restrictions or require prior regulatory approval of specific corporate actions, which may adversely affect the
Companys ability to operate, innovate, obtain necessary rate adjustments in a timely manner or grow its business profitably. These regulations provide safeguards for policyholders and are not intended to protect the interests of shareholders.
The Companys ability to



24



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comply with these laws and regulations, and to obtain necessary regulatory action in a timely manner, is and will continue to be critical to its success. Some of these
regulations include:



Required Licensing.The Company operates
under licenses issued by the Departments of Insurance in the states in which the Company sells insurance. If a regulatory authority denies or delays granting a new license, the Companys ability to enter that market quickly or offer new
insurance products in that market may be substantially impaired. Also, if the Department of Insurance in any state in which the Company currently operates suspends, non-renews, or revokes an existing license, the Company would not be able to offer
affected products in the state.



Transactions Between Insurance
Companies and Their Affiliates.Transactions between the Companys insurance subsidiaries and their affiliates (including the Company) generally must be disclosed to state regulators, and prior approval of the applicable regulator generally
is required before any material or extraordinary transaction may be consummated. State regulators may refuse to approve or delay approval of some transactions, which may adversely affect the Companys ability to innovate or operate efficiently.



Regulation of Insurance Rates and Approval of Policy Forms.The
insurance laws of most states in which the Company conducts business require insurance companies to file insurance rate schedules and insurance policy forms for review and approval. If, as permitted in some states, the Company begins using new rates
before they are approved, it may be required to issue refunds or credits to the Companys policyholders if the new rates are ultimately deemed excessive or unfair and disapproved by the applicable state regulator. Accordingly, the
Companys ability to respond to market developments or increased costs in that state can be adversely affected.



Restrictions on Cancellation, Non-Renewal or Withdrawal.Most of the states in which the Company operates have laws and regulations that limit its ability to
exit a market. For example, these states may limit a private passenger auto insurers ability to cancel and non-renew policies or they may prohibit the Company from withdrawing one or more lines of insurance business from the state unless prior
approval is received from the state insurance department. In some states, these regulations extend to significant reductions in the amount of insurance written, not just to a complete withdrawal. Laws and regulations that limit the Companys
ability to cancel and non-renew policies in some states or locations and that subject withdrawal plans to prior approval requirements may restrict the Companys ability to exit unprofitable markets, which may harm its business and results of
operations.



Other Regulations. The Company must also comply with
regulations involving, among other things:



| |  |  | the use of non-public consumer information and related privacy issues;
| | - |  | ----------------------------------------------------------------------



| |  |  | the use of credit history in underwriting and rating;
| | - |  | -----------------------------------------------------



| |  |  | limitations on the ability to charge policy fees;
| | - |  | -------------------------------------------------



| |  |  | limitations on types and amounts of investments;
| | - |  | ------------------------------------------------



| |  |  | the payment of dividends;
| | - |  | -------------------------



| |  |  | the acquisition or disposition of an insurance company or of any company controlling an insurance company;
| | - |  | ----------------------------------------------------------------------------------------------------------



| |  |  | involuntary assignments of high-risk policies, participation in reinsurance facilities and underwriting associations, assessments and other governmental charges;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | reporting with respect to financial condition;
| | - |  | ----------------------------------------------



| |  |  | periodic financial and market conduct examinations performed by state insurance department examiners; and
| | - |  | ---------------------------------------------------------------------------------------------------------



| |  |  | the other regulations discussed in this Annual Report on Form 10-K.
| | - |  | -------------------------------------------------------------------



25



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Compliance with laws and regulations addressing these and other issues often will result in increased
administrative costs. In addition, these laws and regulations may limit the Companys ability to underwrite and price risks accurately, prevent it from obtaining timely rate increases necessary to cover increased costs and may restrict its
ability to discontinue unprofitable relationships or exit unprofitable markets. These results, in turn, may adversely affect the Companys profitability or its ability or desire to grow its business in certain jurisdictions, which could have an
adverse effect on the market value of the Companys common stock. The failure to comply with these laws and regulations may also result in actions by regulators, fines and penalties, and in extreme cases, revocation of the Companys
ability to do business in that jurisdiction. In addition, the Company may face individual and class action lawsuits by insureds and other parties for alleged violations of certain of these laws or regulations.



Regulation may become more extensive in the future, which may adversely affect
the Companys business and results of operations.



No
assurance can be given that states will not make existing insurance-related laws and regulations more restrictive in the future or enact new restrictive laws. New or more restrictive regulation in any state in which the Company conducts business
could make it more expensive for it to continue to conduct business in these states, restrict the premiums the Company is able to charge or otherwise change the way the Company does business. In such events, the Company may seek to reduce its
writings in, or to withdraw entirely from, these states. In addition, from time to time, the United States Congress and certain federal agencies investigate the current condition of the insurance industry to determine whether federal regulation is
necessary. The Company cannot predict whether and to what extent new laws and regulations that would affect its business will be adopted, the timing of any such adoption and what effects, if any, they may have on the Companys operations,
profitability and financial condition.



Assessments and other
surcharges for guaranty funds, second-injury funds, catastrophe funds and other mandatory pooling arrangements may reduce the Companys profitability.



Virtually all states require insurers licensed to do business in their state to bear a portion of the loss suffered by some insureds
as the result of impaired or insolvent insurance companies. Many states also have laws that established second-injury funds to provide compensation to injured employees for aggravation of a prior condition or injury which are funded by either
assessments based on paid losses or premium surcharge mechanisms. In addition, as a condition to the ability to conduct business in various states, the insurance subsidiaries must participate in mandatory property and casualty shared market
mechanisms or pooling arrangements, which provide various types of insurance coverage to individuals or other entities that otherwise are unable to purchase that coverage from private insurers. The effect of these assessments and mandatory
shared-market mechanisms or changes in them could reduce the Companys profitability in any given period or limit its ability to grow its business.



Loss or significant restriction of the use of credit scoring in the pricing and underwriting of personal lines products could reduce the Companys future
profitability.



The Company uses credit scoring as a factor in
pricing decisions where allowed by state law. Some consumer groups and regulators have questioned whether the use of credit scoring unfairly discriminates against people with low incomes, minority groups and the elderly and are calling for the
prohibition or restriction on the use of credit scoring in underwriting and pricing. Laws or regulations that significantly curtail the use of credit scoring, if enacted in a large number of states, could reduce the Companys future
profitability.



Risks Related to the Companys Stock



The Company is controlled by a few large shareholders who will be able to exert
significant influence over matters requiring shareholder approval, including change of control transactions.



George Joseph and Gloria Joseph collectively own more than 50% of the Companys common stock. Accordingly, George Joseph and Gloria Joseph have the ability to
exert significant influence on the actions the



26



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Company may take in the future, including change of control transactions. This concentration of ownership may conflict with the interests of the Companys other
shareholders and the holders of its debt securities.



Future sales
of common stock may affect the market price of the Companys common stock and the future exercise of options and warrants will result in dilution to the Companys shareholders.



The Company may raise capital in the future through the issuance and sale of shares of
its common stock. The Company cannot predict what effect, if any, such future sales will have on the market price of its common stock. Sales of substantial amounts of its common stock in the public market could adversely affect the market price of
the Companys outstanding common stock, and may make it more difficult for shareholders to sell common stock at a time and price that the shareholder deems appropriate. In addition, the Company has issued options to purchase shares of its
common stock. In the event that any options to purchase common stock are exercised, shareholders will suffer dilution in their investment.



Applicable insurance laws may make it difficult to effect a change of control of the Company or the sale of any of its insurance subsidiaries.



Before a person can acquire control of a U.S. insurance company
or any holding company of a U.S. insurance company, prior written approval must be obtained from the DOI of the state where the insurer is domiciled. Prior to granting approval of an application to acquire control of the insurer or holding company,
the state DOI will consider a number of factors relating to the acquiror and the transaction. These laws and regulations may discourage potential acquisition proposals and may delay, deter or prevent a change of control of the Company or the sale by
the Company of any of its insurance subsidiaries, including transactions that some or all of the Companys shareholders might consider to be desirable.



Although the Company has consistently paid cash dividends in the past, it may not be able to pay cash dividends in the future.



The Company has paid cash dividends on a consistent basis since the public offering of
its common stock in November 1985. However, future cash dividends will depend upon a variety of factors, including the ability of the insurance subsidiaries to make distributions to the Company, which may be restricted by financial, regulatory or
tax constraints. Also, there can be no assurance that the Company will continue to pay dividends even if the necessary financial and regulatory conditions are met and if sufficient cash is available for distribution.



Item 1B.Unresolved Staff Comments



None



Item 2.Properties



The Company owns the following buildings:



|                     |  |                                                   |  |                    |  |                                                |  
|-------------------- |  | ------------------------------------------------- |  | ------------------ |  | ---------------------------------------------- | -
|Location             |  | Purpose                                           |  | Size insquare feet |  | Percent occupiedby Company atDecember 31, 2007 |  
|Brea, CA             |  | Home office and computer facilities (2 buildings) |  | 234,000            |  | 100                                            | %
|Los Angeles, CA      |  | Executive offices                                 |  | 38,000             |  | 95                                             | %
|Rancho Cucamonga, CA |  | Administrative                                    |  | 130,000            |  | 100                                            | %
|St. Petersburg, FL   |  | Administrative                                    |  | 157,000            |  | 79                                             | %
|Oklahoma City, OK    |  | Administrative                                    |  | 100,000            |  | 87                                             | %



The remaining
space owned by the Company is leased to independent tenants.



27



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In October 2007, the Company agreed to acquire an 88,300 square foot office building in Folsom, California for
approximately $18.4 million, which is expected to close on February 29, 2008.



The Company leases all of its other office space used for operations. Office location is not crucial to the Companys operations, and the Company anticipates no difficulty in extending these leases or obtaining comparable
office space.



Item 3.Legal Proceedings



The Company is, from time to time, named as a defendant in various lawsuits incidental
to its insurance business. In most of these actions, plaintiffs assert claims for punitive damages, which are not insurable under judicial decisions. The Company has established reserves for lawsuits in cases where the Company is able to estimate
its potential exposure and it is probable that the court will rule against the Company. The Company vigorously defends actions against it, unless a reasonable settlement appears appropriate. An unfavorable ruling against the Company in the actions
currently pending may have a material impact on the Companys results of operations in the period of such ruling, however, it is not expected to be material to the Companys financial condition. For a detailed description of the pending
lawsuits, see Note 10 of Notes to Consolidated Financial Statements-Litigation, which information is incorporated herein by reference.



The Company is also involved in proceedings relating to assessments and rulings made by the California Franchise Tax Board. See Note 6 of Notes to Consolidated
Financial Statements, which information is incorporated herein by reference.



Item 4.Submission of Matters to a Vote of Security Holders



No matters were submitted to a vote of security holders by the Company during the fourth quarter of the fiscal year covered by this report.



PART II



|Item 5. | Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
|------- | ------------------------------------------------------------------------------------------------------------



Price Range of Common Stock



The Companys common stock is traded on the New York Stock Exchange (symbol: MCY). The following table shows the high and low
sales prices per share in each quarter during the past two years as reported in the consolidated transaction reporting system.



|            |  |      |       |     |   |      
|----------- |  | ---- | ----- | --- | - | -----
|            |  | High |       | Low
|2006        |  |      |       |     |   |      
|1st Quarter |  | $    | 59.90 |     | $ | 53.72
|2nd Quarter |  | $    | 58.89 |     | $ | 52.44
|3rd Quarter |  | $    | 56.61 |     | $ | 48.75
|4th Quarter |  | $    | 56.53 |     | $ | 49.28
|            |  |     
|            |  | High |       | Low
|2007        |  |      |       |     |   |      
|1st Quarter |  | $    | 54.94 |     | $ | 50.48
|2nd Quarter |  | $    | 59.06 |     | $ | 52.78
|3rd Quarter |  | $    | 58.48 |     | $ | 50.57
|4th Quarter |  | $    | 56.30 |     | $ | 48.76



The closing price of the
Companys common stock on February 15, 2008 was $46.79.



28



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Dividends



Since the public offering of its common stock in November 1985, the Company has paid regular quarterly dividends on its common stock. During 2007 and 2006, the
Company paid dividends on its common stock of $2.08 per share and $1.92 per share, respectively. On February 8, 2008, the Board of Directors declared a $0.58 quarterly dividend payable on March 27, 2008 to shareholders of record on
March 17, 2008.



The common stock dividend rate has increased at
least once each year since dividends were initiated in January 1986. For financial statement purposes, the Company records dividends on the declaration date. The Company expects to continue the payment of quarterly dividends; however, the continued
payment and amount of cash dividends will depend upon, among other factors, the Companys operating results, overall financial condition, capital requirements and general business conditions.



For a discussion of certain restrictions on the payment of dividends to Mercury General
by some of its insurance subsidiaries, see Item 1. Business-Regulation-Holding Company Act and Note 8 of Notes to Consolidated Financial Statements.



Shareholders of Record



The approximate number of holders of record of the Companys common stock as of February 15, 2008 was 167.



29



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Performance Graph



The graph below compares the cumulative total shareholder return on the shares of Common Stock of the Company (MCY) for the last five years with the cumulative
total return on the Standard and Poors 500 Index and a peer group comprised of selected property and casualty insurance companies over the same period (assuming the investment of $100 in the Companys Common Stock, the S&P 500 Index
and the peer group at the closing price on December 31, 2002 and the reinvestment of all dividends).



LOGO



|                            |  |      |        |      |   |        |  |      |        |      |   |        |  |   |        |  |   |       
|--------------------------- |  | ---- | ------ | ---- | - | ------ |  | ---- | ------ | ---- | - | ------ |  | - | ------ |  | - | ------
|                            |  | 2002 |        | 2003 |   | 2004   |  | 2005 |        | 2006 |   | 2007  
|Mercury General Corporation |  | $    | 100.00 |      | $ | 127.80 |  | $    | 169.16 |      | $ | 169.39 |  | $ | 159.05 |  | $ | 156.24
|Peer Group                  |  |      | 100.00 |      |   | 121.41 |  |      | 132.74 |      |   | 145.51 |  |   | 170.52 |  |   | 179.85
|S&P 500 Composite Index     |  |      | 100.00 |      |   | 128.68 |  |      | 142.69 |      |   | 149.70 |  |   | 173.34 |  |   | 182.87



The peer group consists of Ace
Limited, Alleghany Corporation, Allstate Corporation, American Financial Group, Berkshire Hathaway, Chubb Corporation, Cincinnati Financial Corporation, CNA Financial Corporation, Erie Indemnity Company, Hanover Insurance Group, HCC Insurance
Holdings, Markel Corporation, Old Republic International, PMI Group, Inc., Progressive Corporation, RLI Corporation, Safeco Corporation, Selective Insurance Group, Travelers Companies, Inc., W.R. Berkley Corporation and XL Capital, Ltd.



30



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|Item 6. | Selected Financial Data
|------- | -----------------------



|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|----------------------------------- |  | --------------------------------------------- | --------- | ---- | - | --------- |  | ---- | --------- | ---- | - | --------- |  | - | ---------
|                                    |  | Year Ended December 31,                      
|                                    |  | 2007                                          |           | 2006 |   | 2005      |  | 2004 |           | 2003
|                                    |  | (Amounts in thousands, except per share data)
|Income Data:                        |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Earned premiums                     |  | $                                             | 2,993,877 |      | $ | 2,997,023 |  | $    | 2,847,733 |      | $ | 2,528,636 |  | $ | 2,145,047
|Net investment income               |  |                                               | 158,911   |      |   | 151,099   |  |      | 122,582   |      |   | 109,681   |  |   | 104,520  
|Net realized investment gains       |  |                                               | 20,808    |      |   | 15,436    |  |      | 16,160    |      |   | 25,065    |  |   | 11,207   
|Other                               |  |                                               | 5,154     |      |   | 5,185     |  |      | 5,438     |      |   | 4,775     |  |   | 4,743    
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Total revenues                      |  |                                               | 3,178,750 |      |   | 3,168,743 |  |      | 2,991,913 |      |   | 2,668,157 |  |   | 2,265,517
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Losses and loss adjustment expenses |  |                                               | 2,036,644 |      |   | 2,021,646 |  |      | 1,862,936 |      |   | 1,582,254 |  |   | 1,452,051
|Policy acquisition costs            |  |                                               | 659,671   |      |   | 648,945   |  |      | 618,915   |      |   | 562,553   |  |   | 473,314  
|Other operating expenses            |  |                                               | 158,810   |      |   | 176,563   |  |      | 150,201   |      |   | 111,285   |  |   | 91,295   
|Interest                            |  |                                               | 8,589     |      |   | 9,180     |  |      | 7,222     |      |   | 4,222     |  |   | 3,056    
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Total expenses                      |  |                                               | 2,863,714 |      |   | 2,856,334 |  |      | 2,639,274 |      |   | 2,260,314 |  |   | 2,019,716
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Income before income taxes          |  |                                               | 315,036   |      |   | 312,409   |  |      | 352,639   |      |   | 407,843   |  |   | 245,801  
|Income tax expense                  |  |                                               | 77,204    |      |   | 97,592    |  |      | 99,380    |      |   | 121,635   |  |   | 61,480   
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Net income                          |  | $                                             | 237,832   |      | $ | 214,817   |  | $    | 253,259   |      | $ | 286,208   |  | $ | 184,321  
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Per Share Data:                     |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Basic earnings per share            |  | $                                             | 4.35      |      | $ | 3.93      |  | $    | 4.64      |      | $ | 5.25      |  | $ | 3.39     
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Diluted earnings per share          |  | $                                             | 4.34      |      | $ | 3.92      |  | $    | 4.63      |      | $ | 5.24      |  | $ | 3.38     
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Dividends paid                      |  | $                                             | 2.08      |      | $ | 1.92      |  | $    | 1.72      |      | $ | 1.48      |  | $ | 1.32     
|                                    |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|                                    | 
|                                    |  | December 31,                                 
|                                    |  | 2007                                          |           | 2006 |   | 2005      |  | 2004 |           | 2003
|                                    |  | (Amounts in thousands, except per share data)
|Balance Sheet Data:                 |  |                                               |           |      |   |           |  |      |           |      |   |           |  |   |          
|Total investments                   |  | $                                             | 3,588,675 |      | $ | 3,499,738 |  | $    | 3,242,712 |      | $ | 2,921,042 |  | $ | 2,539,514
|Total assets                        |  |                                               | 4,414,496 |      |   | 4,301,062 |  |      | 4,050,868 |      |   | 3,622,949 |  |   | 3,167,839
|Losses and loss adjustment expenses |  |                                               | 1,103,915 |      |   | 1,088,822 |  |      | 1,022,603 |      |   | 900,744   |  |   | 797,927  
|Unearned premiums                   |  |                                               | 938,370   |      |   | 950,344   |  |      | 902,567   |      |   | 799,679   |  |   | 681,745  
|Notes payable                       |  |                                               | 138,562   |      |   | 141,554   |  |      | 143,540   |      |   | 137,024   |  |   | 139,489  
|Shareholders equity                |  |                                               | 1,861,998 |      |   | 1,724,130 |  |      | 1,607,837 |      |   | 1,459,548 |  |   | 1,255,503
|Book value per share                |  |                                               | 34.02     |      |   | 31.54     |  |      | 29.44     |      |   | 26.77     |  |   | 23.07    



|Item 7. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------



Overview



The operating results of property and casualty insurance companies are subject to significant quarter-to-quarter and year-to-year
fluctuations due to the effect of competition on pricing, the frequency and severity of losses, including the effect of natural disasters on losses, general economic conditions, the general regulatory environment in those states in which an insurer
operates, state regulation of premium rates and other factors such as changes in tax laws.



The Company is headquartered in Los Angeles, California and operates primarily as a personal automobile insurer selling policies through a network of independent agents and brokers in thirteen states. The Company also offers
homeowners insurance, mechanical breakdown insurance, commercial and dwelling fire insurance, umbrella insurance, commercial automobile and commercial property insurance. Private passenger automobile lines of



31



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insurance accounted for approximately 84% of the $3 billion of the Companys direct premiums written in 2007, with approximately 79% of the private passenger
automobile premiums written in California. The Company operates primarily in the state of California, the only state in which it operated prior to 1990. The Company has since expanded its operations into the following states: Georgia and Illinois
(1990), Oklahoma and Texas (1996), Florida (1998), Virginia and New York (2001), New Jersey (2003), and Arizona, Pennsylvania, Michigan and Nevada (2004).



This overview discusses some of the relevant factors that management considers in evaluating the Companys performance, prospects and risks. It is not
all-inclusive and is meant to be read in conjunction with the entirety of managements discussion and analysis, the Companys consolidated financial statements and notes thereto and all other items contained within this Annual Report on
Form 10-K.



Economic and Industry Wide Factors



| |  |  | Regulatory UncertaintyThe insurance industry is subject to strict state regulation and oversight and is governed by the laws of each state in which each insurance
company operates. State regulators generally have substantial power and authority over insurance companies including, in some states, approving rate changes and rating factors and establishing minimum capital and surplus requirements. In many
states, insurance commissioners may emphasize different agendas or interpret existing regulations differently than previous commissioners. The Company has a successful track record of working with difficult regulations and new insurance
commissioners. However, there is no certainty that current or future regulations and the interpretation of those regulations by insurance commissioners and the courts will not have an adverse impact on the Company.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Cost UncertaintyBecause insurance companies pay claims after premiums are collected, the ultimate cost of an insurance policy is not known until well after the policy
revenues are earned. Consequently, significant assumptions are made when establishing insurance rates and loss reserves. While insurance companies use sophisticated models and experienced actuaries to assist in setting rates and establishing loss
reserves, there can be no assurance that current rates or current reserve estimates will be adequate. Furthermore, there can be no assurance that insurance regulators will approve rate increases when the Companys actuarial analysis shows that
they are needed.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | InflationThe largest cost component for automobile insurers is losses, which include medical costs, replacement automobile parts and labor costs. There can be
significant variation in the overall increases in medical cost inflation and it is often a year or more after the respective fiscal period ends before sufficient claims have closed for the inflation rate to be known with a reasonable degree of
certainty. Therefore, it can be difficult to establish reserves and set premium rates, particularly when actual inflation rates may be higher or lower than anticipated. The Company currently estimates low to mid single digit inflation rates on
bodily injury coverages for its major California personal automobile lines for the 2007 accident year. The inflation rate for this accident year is the most difficult to estimate because there remain many open claims. Should actual inflation be
higher, the Company could be under-reserved for its losses and profit margins would be lower.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Loss FrequencyAnother component of overall loss costs is loss frequency, which is the number of claims per risks insured. There has been a long-term trend of declining
loss frequency in the personal automobile insurance industry, followed by relatively flat loss frequency in more recent years, which has benefited the industry as a whole. It is unknown if loss frequency in the future will decline, remain flat or
increase.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Underwriting Cycle and CompetitionThe property and casualty insurance industry is highly cyclical, with a hard market condition followed by a soft market. The Company
has historically seen premium growth in excess of 20% during hard markets. Premium growth rates in soft markets have been in the single digits and in 2007 they were negative 2%. In managements view, 2004 through 2007 was a period of very
profitable results for companies underwriting automobile insurance. Many in the industry began experiencing declining profitability in 2007 and have initiated plans to increase rates. Consequently, the Company expects that the market will begin to
transition from soft to hard in 2008.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



32



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Revenues, Income and Cash Generation



The Company generates its revenues through the sale of insurance policies, primarily covering personal automobiles and homeowners.
These policies are sold through independent agents and brokers who receive a commission on average of 17% of net premiums written for selling and servicing the policies.



During 2007, the Company continued its marketing efforts for name recognition and lead generation. The Company believes that its marketing efforts,
combined with its ability to maintain relatively low prices and a strong reputation make the Company very competitive in California and in other states. During 2007, the Company incurred approximately $28 million in advertising expenses.



The Company believes that it has a thorough underwriting process that gives the
Company an advantage over its competitors. The Company views its agent relationships and underwriting process as one of its primary competitive advantages because it allows the Company to charge lower prices yet realize better margins than many of
its competitors.



The Company also generates revenue from its investment
portfolio, which was approximately $3.6 billion at the end of 2007. This investment portfolio generated approximately $159 million in pre-tax investment income during 2007. The portfolio is managed by Company personnel with a view towards maximizing
after-tax yields and limiting interest rate and credit risk.



The
Companys operating results and growth have allowed it to consistently generate positive cash flow from operations, which was approximately $222 million in 2007. The Companys cash flow from operations has exceeded $100 million every year
since 1994 and has been positive for over 20 years. Cash flow from operations has been used to pay shareholder dividends and to help support growth.



Opportunities, Challenges and Risks



The Company currently underwrites personal automobile insurance in thirteen states: Arizona, California, Florida, Georgia, Illinois, Michigan, Nevada, New Jersey,
New York, Oklahoma, Pennsylvania, Texas and Virginia. The Company expects to continue its growth by expanding into new states in future years with the objective of achieving greater geographic diversification, so that non-California premiums
eventually account for as much as half of the Companys total premiums.



There are, however, challenges and risks involved in entering each new state, including establishing adequate rates without any operating history in the state, working with a new regulatory regime, hiring and training competent personnel,
building adequate systems and finding qualified agents to represent the Company. The Company does not expect to enter into any new states until after the end of 2008.



The Company is also subject to risks inherent in its business, which include but are not limited to the following (See also Item
1A. Risk Factors.):



| |  |  | A catastrophe, such as a major wildfire, earthquake or hurricane, could cause a significant amount of loss to the Company in a very short period of time.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | A major regulatory change could make it more difficult for the Company to generate new business or reduce the profitability of the Companys existing business.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | A sharp upward increase in market interest rates or a downturn in securities markets could cause a significant loss in the value of the Companys investment portfolio.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------



To the extent it is within the Companys control,
the Company seeks to manage these risks in order to mitigate the effect that major events would have on the Companys financial position.



33



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Technology



The Company is currently implementing its NextGen computer system to replace its existing underwriting, billings, claims and commissions legacy systems that
currently reside on Hewlett Packard 3000 mainframe computers. The NextGen system is designed to be a multi-state, multi-line system that is expected to enable the Company to enter new states more rapidly, as well as respond to legislative and
regulatory changes more easily than the Companys current systems. The NextGen system is initially being deployed for the personal automobile line of business and has been successfully implemented in Virginia, New York, Florida, and California.
The Company expects to implement NextGen in Georgia, Illinois, and Texas by the end of 2008.



In 2006, the Company embarked on another major information technology project, Internet Business Strategy (IBS). IBS is mainly comprised of three key areas: Agent Facing Applications, Service Oriented Architecture,
and Customer Facing Applications. IBS will provide the Companys agents and brokers with an improved ability to access documents and forms and to perform transactions relevant to writing and maintaining their book of business through the
Mercury First Agent Portal, a single entry point to the Companys suite of agency applications. For customers and potential customers, IBS will provide the ability to obtain a quote and offer self-services such as paying bills and reporting
claims through the internet. The Service Oriented Architecture is expected to allow for rapid changes and enhancements to the system to accommodate future business needs. IBS is planned to be rolled out in phases starting in the first quarter of
2008. The Company expects to complete the rollout by the end of 2008.



NextGen and IBS are expected to play a key role in the Companys future success. As with any large scale technology implementation, risks associated with system implementation exist that could significantly impact the operations of the
Company and increase the expected costs of the project. Management has expended planning and development efforts to mitigate these risks.



Regulatory and Legal Matters



The process for implementing rate changes varies by state, with California, Georgia, New York, New Jersey, Pennsylvania and Nevada requiring prior approval from the
DOI before a rate may be implemented. Illinois, Texas, Virginia, Arizona and Michigan only require that rates be filed with the DOI, while Oklahoma and Florida have a modified version of prior approval laws. In all states, the insurance code
provides that rates must not be excessive, inadequate or unfairly discriminatory. During 2007, the Company had no rate changes in California. In states outside of California, the Company implemented automobile rate increases in two states,
automobile rate decreases in four states, and homeowners rate decreases in one state during 2007.



The California DOI uses rating factor regulations requiring automobile insurance rates to be determined in decreasing order of importance by (1) driving safety
record, (2) miles driven per year, (3) years of driving experience and (4) other factors as determined by the California DOI to have a substantial relationship to the risk of loss and adopted by regulation.



On July 14, 2006, the California Office of Administrative Law approved proposed
regulations by the California DOI that effectively reduce the weight that insurers can place on a persons residence when establishing automobile insurance rates. Insurance companies in California are required to file rating plans with the
California DOI that comply with the new regulations. There is a two year phase-in period for insurers to fully implement those plans. The Company made a rate filing in August 2006 that reduced the territorial impact of its rates and requested a
small overall rate increase. The California DOI approved the August 2006 filing in January 2008, which resulted in a small rate increase for two of the California Companies and a small decrease for the third, for a total net reduction of
approximately 2.5%. Additional rate filings will be required during the two year phase-in period to fully comply with the new regulations. In general, the Company expects that the regulations will cause rates for urban drivers to decrease and those
for non-urban drivers to increase. These rate changes are likely to increase consumer shopping for insurance which could affect the volume and the retention rates of the Companys business. It is the Companys intention to maintain its
competitive position in the marketplace while complying with the new regulations.



34



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In April 2007, regulations became effective that generally tighten the existing Proposition 103 prior approval
ratemaking regime primarily by establishing a maximum allowable rate of return of currently just below 11 percent (the average of short, intermediate and long-term T-bill rates, plus 6 percent) and a minimum allowable rate of return of negative 6
percent of surplus. However, the practical impact of these limitations is unclear because the new regulations allow for the California DOI to grant a number of variances based on loss prevention, business mix, service to underserved communities, and
other factors. In October 2007, the California DOI invited comments from consumer groups and the insurance industry in an effort to set appropriate standards for granting or denying specific variances and to provide sufficient instruction regarding
what information or data to submit when an insurer is applying for a specific variance. The comment period ended on November 16, 2007. After review of submitted comments, the California DOI expects to hold an informal workshop to discuss
possible amendments to the regulations. The California DOI has not yet scheduled the workshop. In addition, the Company is aware that other companies are challenging the regulation at the administrative level. The Company is monitoring the progress
of those challenges.



In January 2006, the Florida Financial Services
Commission approved new regulations that would require insurers to submit information to the Florida Office of Insurance Regulation (OIR) regarding the use of credit reports and credit scores in establishing rules, rates or
underwriting guidelines. Under the regulations, any insurer that uses credit scores or credit reports in filing a new rule, rate or underwriting guideline will be required to provide information sufficient to demonstrate that its
credit scoring methodology does not disproportionately affect persons of any particular race, color, religion, marital status, age, gender, income level or place of residence. The regulations were challenged by several insurance industry trade
associations and were struck down by a Florida Administrative Law Judge on January 4, 2007. However, the OIR amended and proposed the regulations again in June of 2007, and they are pending before the Financial Services Commission.



In 2007, a law designed to improve the availability and affordability of property
insurance in Florida became effective. Among the significant provisions in the law is a requirement that all companies that write private passenger automobile policies in Florida also write homeowners policies in the state if they write homeowners
policies in any other state. The Company writes homeowners policies on a renewal basis in Florida. The law also expands the availability of reinsurance through the Florida Hurricane Catastrophe Fund, requires rate filings to reflect savings from the
availability of such reinsurance, includes homeowners insurance under Floridas existing excess profits regulations, and requires insurers to offer discounts for various deductible options and hurricane mitigation measures. The Company has made
the rate filings required by the new law, and is prepared to comply with all provisions as they become effective. The initial rate impact of the new law has not met the expectations of some Florida governmental leaders, and the law may be subject to
further enhancements. The Company is closely monitoring these developments.



In July 2007, the California DOI issued Orders to Show Cause and Statements of Charges and Accusations (the OSCs) alleging that the Company has engaged in and continues to engage in claims handling acts and practices in
violation of California Insurance Code sections 790 et seqand other regulations. The California DOI is seeking penalties for each violation. The California DOI is also seeking (a) a suspension of the California Companies
Certificates of Authority for a period not to exceed one year for acts in violation of Section 700(c) and 704 of the California Insurance Code, (b) a finding that breaches of contract have occurred with a specification of the amount of
actual damages sustained as a result of the breaches and (c) restitution on behalf of those allegedly harmed by the acts alleged in the OSCs. On August 10, 2007, the Company filed a Notice of Defense in response generally and specifically
denied the allegations of the OSCs. A hearing on the matter is tentatively set for March 10-14, 2008. The Company does not believe that it has done anything to warrant any of the penalties or remedies sought by the California DOI.



In March 2006, the California DOI issued an Amended Notice of Non-Compliance
(NNC) to the NNC originally issued in February 2004 alleging that the Company charged rates in violation of the California Insurance Code, willfully permitted its agents to charge broker fees in violation of California law, and willfully
misrepresented the actual price insurance consumers could expect to pay for insurance by the amount of a fee charged by the



35



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consumers insurance broker. Through this action, the California DOI seeks to impose a fine for each policy in which the Company allegedly permitted an agent to
charge a broker fee, which the California DOI contends is the use of an unapproved rate, rating plan or rating system. Further, the California DOI seeks to impose a penalty for each and every date on which the Company allegedly used a misleading
advertisement alleged in the NNC. Finally, based upon the conduct alleged, the California DOI also contends that the Company acted fraudulently in violation of Section 704(a) of the California Insurance Code, which permits the California
Commissioner of Insurance to suspend certificates of authority for a period of one year. The Company filed a Notice of Defense in response to the NNC. The Company does not believe that it has done anything to warrant a monetary penalty from the
California DOI. The San Francisco Superior Court, in Robert Krumme, On Behalf Of The General Public v. Mercury Insurance Company, Mercury Casualty Company, and California Automobile Insurance Company, denied plaintiffs requests for
restitution or any other form of retrospective monetary relief based on the same facts and legal theory. The matter is currently in discovery and a hearing before the administrative law judge has been scheduled to be held April 22, 2008.



The Company is not able to determine the impact of any of the legal and
regulatory matters described above. It is possible that the impact of some of the changes could adversely affect the Company and its operating results, however, the ultimate outcome is not expected to be material to the Companys financial
position.



The California Franchise Tax Board (FTB) has
audited the 1997 through 2002 and 2004 tax returns and accepted the 1997 through 2000 returns to be correct as filed. The Company received a notice of examination for the 2003 tax return from the FTB in January 2008. For the Companys 2001,
2002, and 2004 tax returns, the FTB has taken exception to the state apportionment factors used by the Company. Specifically, the FTB has asserted that payroll and property factors from Mercury Insurance Services, LLC, a subsidiary of Mercury
Casualty Company, that are excluded from the Mercury General California Franchise tax return, should be included in the California apportionment factors. In addition, for the 2004 tax return, the FTB has asserted that a portion of management fee
expenses paid by Mercury Insurance Services, LLC should be disallowed. Based on these assertions, the FTB has issued notices of proposed tax assessments for the 2001, 2002 and 2004 tax years totaling approximately $5 million. The Company strongly
disagrees with the position taken by the FTB and plans to formally appeal the assessments before the California State Board of Equalization (SBE). An unfavorable ruling against the Company may have a material impact on the Companys
results of operations in the period of such ruling. Management believes that the issue will ultimately be resolved in favor of the Company. However, there can be no assurance that the Company will prevail on this matter.



The Company is also involved in proceedings incidental to its insurance business. See
Note 10 of Notes to Consolidated Financial Statements-Litigation.



Critical Accounting
Estimates



Reserves



The preparation of the Companys consolidated financial statements requires
judgment and estimates. The most significant is the estimate of loss reserves as required by Statement of Financial Accounting Standards (SFAS) No. 60, Accounting and Reporting by Insurance Enterprises (SFAS
No. 60), and SFAS No. 5, Accounting for Contingencies (SFAS No. 5). Estimating loss reserves is a difficult process as many factors can ultimately affect the final settlement of a claim and, therefore,
the reserve that is required. Changes in the regulatory and legal environment, results of litigation, medical costs, the cost of repair materials and labor rates, among other factors, can all impact ultimate claim costs. In addition, time can be a
critical part of reserving determinations since the longer the span between the incidence of a loss and the payment or settlement of a claim, the more variable the ultimate settlement amount can be. Accordingly, short-tail claims, such as property
damage claims, tend to be more reasonably predictable than long-tail liability claims.



The Company does not calculate a range of loss reserve estimates but rather calculates a point estimate. There is inherent uncertainty with estimates and this is particularly true with estimates for loss reserves. This
uncertainty



36



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comes from many factors which may include changes in claims reporting and settlement patterns, changes in the regulatory or legal environment, uncertainty over
inflation rates and uncertainty for unknown items. The Company does not make specific provisions for these uncertainties, rather it considers them in establishing its reserve by looking at historical patterns and trends and projecting these out to
current reserves. The underlying factors and assumptions that serve as the basis for preparing the reserve estimate include paid and incurred loss development factors, expected average costs per claim, inflation trends, expected loss ratios,
industry data and other relevant information.



The Company also engages
independent actuarial consultants to review the Companys reserves and to provide the annual actuarial opinions required under state statutory accounting requirements. The Company does not rely on actuarial consultants for GAAP reporting or
periodic report disclosure purposes.



The Company analyzes loss reserves
quarterly primarily using the incurred loss development, average severity and claim count development methods described below. The Company also uses the paid loss development method to analyze loss adjustment expense reserves and industry claims
data as part of its reserve analysis. When deciding which method to use in estimating its reserves, the Company evaluates the credibility of each method based on the maturity of the data available and the claims settlement practices for each
particular line of business or coverage within a line of business. When establishing the reserve, the Company will generally analyze the results from all of the methods used rather than relying on one method. While these methods are designed to
determine the ultimate losses on claims under the Companys policies, there is inherent uncertainty in all actuarial models since they use historical data to project outcomes. The Company believes that the techniques it uses provide a
reasonable basis in estimating loss reserves.



| |  |  | The incurred loss development method analyzes historical incurred case loss (case reserves plus paid losses) development to estimate ultimate losses. The Company
applies development factors against current case incurred losses by accident period to calculate ultimate expected losses. The Company believes that the incurred loss development method provides a reasonable basis for evaluating ultimate
losses, particularly in the Companys larger, more established lines of business which have a long operating history.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The claim count development method analyzes historical claim count development to estimate future incurred claim count development for current claims. The Company
applies these development factors against current claim counts by accident period to calculate ultimate expected claim counts.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The average severity method analyzes historical loss payments and/or incurred losses divided by closed claims and/or total claims to calculate an estimated average
cost per claim. From this, the expected ultimate average cost per claim can be estimated. The average severity method coupled with the claim count development method provide meaningful information regarding inflation and frequency
trends that the Company believes is useful in establishing reserves.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The paid loss development method analyzes historical payment patterns to estimate the amount of losses yet to be paid. The Company primarily uses this method for loss
adjustment expenses because specific case reserves are generally not established for loss adjustment expenses.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



In states with little operating history where there are insufficient claims data to prepare a reserve analysis relying solely on Company historical data, the
Company generally projects ultimate losses using industry average loss data or expected loss ratios. As the Company develops an operating history in these states, the Company will rely increasingly on the incurred loss development and average
severity and claim count development methods. The Company analyzes catastrophe losses separately from non-catastrophe losses. For these losses, the Company determines claim counts based on claims reported and development expectations from previous
catastrophes and applies an average expected loss per claim based on reserves established by adjusters and average losses on previous similar catastrophes.



37



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There are many factors that can cause variability between the ultimate expected loss and the actual developed loss.
Because the actual loss for a particular accident period is unknown until all claims have settled for that period, the Company must estimate the ultimate expected loss. While there are certainly other factors, the Company believes the following
items tend to create the most variability between expected losses and actual losses:



| | 1) |  | Variability in inflation expectations-particularly on coverages that take longer to settle such as the California automobile bodily injury coverage.
| | -- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------



| | 2) |  | Variability in the number of claims reported subsequent to a period-end relating to that period-particularly on coverages that take longer to settle such as the California automobile bodily
injury coverage.
| | -- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 3) |  | Variability between Company loss experience and industry averages for those lines of business where the Company is relying on industry averages to establish reserves.
| | -- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 4) |  | Unexpected large individual losses or groups of losses arising from older accident periods typically caused by an event that is not reflected in the historical company data used to establish
reserves.
| | -- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



These items are discussed in
detail below.



| | 1. |  | Inflation variabilityCalifornia automobile lines of business
| | -- |  | -------------------------------------------------------------



For the Companys California automobile lines of business, the bodily injury (BI) reserves make up approximately 65% of the total reserve; material damage,
including collision, comprehensive, and property damage (MD) reserves make up approximately 10% of the total reserve; and loss adjustment expense reserves make up approximately 25% of the total reserve. The BI reserves account for such a large
portion of the total because BI claims tend to close much slower than MD claims. The majority of the loss adjustment expense reserves consist of estimated costs to defend BI claims, so those claims also tend to close more slowly than MD claims. Loss
development on MD reserves is generally insignificant because MD claims are closed quickly.



BI loss reserves are generally the most difficult to estimate because they take longer to close than most of the Companys other coverages. The Companys BI policy covers injuries sustained by any person other than
the insured, except in the case of uninsured motorist and underinsured motorist BI coverage, which covers damages to the insured for BI caused by uninsured or underinsured motorists. BI payments are primarily for medical costs and general damages.



The following table represents the typical closure patterns of BI claims
in the California automobile insurance coverage:



|                                                              |  |               |  |                        
|------------------------------------------------------------- |  | ------------- |  | -----------------------
|                                                              |  | Claims closed |  | % of Total Dollars paid
|BI claims closed in the accident year reported                |  | 35% to 40%    |  | 15%                    
|BI claims closed one year after the accident year reported    |  | 75% to 80%    |  | 60%                    
|BI claims closed two years after the accident year reported   |  | 93% to 97%    |  | 90%                    
|BI claims closed three years after the accident year reported |  | 97% to 99%    |  | 98%                    



Claims that close during the
initial accident year reported are generally the smaller, less complex claims that settle, on average, for approximately $2,000 to $2,500 whereas the average settlement amount, once all claims are closed in a particular accident year, is
approximately $7,500. The Company creates incurred loss triangles to estimate ultimate losses utilizing historical reserving patterns and evaluates the results of this analysis against its frequency and severity analysis to establish BI reserves.
The Company will adjust development factors to account for inflation trends it sees in loss severity. As a larger proportion of claims from an accident year are settled, there becomes a higher degree of certainty for the reserves established for
that accident year. Consequently, there is a decreasing likelihood of reserve development on any particular accident year, as those periods age. The Company believes that the accident years that are most likely to develop in future years are the
2005 through 2007 accident years; however, it is also possible that older accident years could develop as well.



38



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In general, when establishing reserves, the Company expects that historical trends will continue. Furthermore, the
Company believes that costs tend to increase, which is generally consistent with historical data, and therefore the Company believes that it is more reasonable to expect inflation than deflation. Many potential factors can affect the BI inflation
rate, including: a reduction in litigated files, more timely handling of claims, safer vehicles, and changes in weather patterns; however, whether these are the factors that actually impact the BI losses or the magnitude of that impact is unknown.



The Company believes that it is reasonably possible that the California
automobile BI inflation rate recorded for the 2007 accident year could vary by as much as 7%, for 2006 as much as 5% and for 2005 as much as 4%. However, the actual variation could be more or less than such estimates. The following table shows the
effects on the 2005, 2006 and 2007 accident years California BI loss reserves based on those variations in the severity recorded:



California Bodily Injury Inflation Reserve Sensitivity Analysis



|                                   |  |                                  |            |                                   |       |                              |      |   |                                                                                         |   |                                                                                         |  |                                                                 |       |                                                                 |   |            |  |    |            |  
|---------------------------------- |  | -------------------------------- | ---------- | --------------------------------- | ----- | ---------------------------- | ---- | - | --------------------------------------------------------------------------------------- | - | --------------------------------------------------------------------------------------- |  | --------------------------------------------------------------- | ----- | --------------------------------------------------------------- | - | ---------- |  | -- | ---------- | -
|Accident year                      |  | Ultimatenumber ofclaims expected |            | Actualrecordedseverity at12/31/07 |       | Impliedinflationraterecorded |      |   | (A)Pro-formaseverity ifactualseverity
islower by: 7%for 2007, 5%for 2006 and4% for 2005 |   | (B)Pro-formaseverity ifactualseverity ishigher by 7%for 2007, 5%for 2006 and4% for 2005 |  | Loss redundancyif actual severityis less thanrecorded(Column A) |       | Loss deficiencyif actual severityis more thanrecorded(Column B) |  
|2007                               |  | 35,638                           |            | $                                 | 7,440 |                              | 3.33 | % |                                                                                         | $ | 6,919                                                                                   |  | $                                                               | 7,961 |                                                                 | $ | 18,567,000 |  | ($ | 18,567,000 | )
|2006                               |  | 37,200                           |            | $                                 | 7,200 |                              | 1.44 | % |                                                                                         | $ | 6,840                                                                                   |  | $                                                               | 7,560 |                                                                 | $ | 13,392,000 |  | ($ | 13,392,000 | )
|2005                               |  | 36,667                           |            | $                                 | 7,098 |                              | 1.27 | % |                                                                                         | $ | 6,814                                                                                   |  | $                                                               | 7,382 |                                                                 | $ | 10,413,000 |  | ($ | 10,413,000 | )
|2004                               |  | Not applicable                   |            | $                                 | 7,008 |                              |      |   |                                                                                         |   |                                                                                         |  |                                                                 |       |                                                                 |   |            |  |    |            |  
|Total loss redundancy (deficiency) |  | $                                | 42,372,000 |                                   | ($    | 42,372,000                   | )   



The Company believes that
inflation is more normative than deflation and expects a moderate inflation rate of approximately 3% to 4% to continue. However, trends can change, so whether the Companys inflation estimates will be in line with actual inflation is uncertain.



| | 2. |  | Claims reported variability (claim count development)
| | -- |  | -----------------------------------------------------



The Company generally estimates ultimate claim counts for an accident period based on how claim counts have developed in prior accident periods. Typically, for
California automobile BI claims, the Company has experienced that approximately 5% to 10% additional claims will be reported in the year subsequent to an accident year. Such late-reported claims could be more or less than the Companys
expectations. Typically, almost every claim is reported within one year following the end of an accident year and at that point the Company has a high degree of certainty as to what the ultimate claim count will be. The following table shows the
number of BI claims reported at the end of the accident period and one year later:



California Bodily Injury Claim Count Development Table



|              |  |                                                                                       |  |                                                                 |  |                                                               |  
|------------- |  | ------------------------------------------------------------------------------------- |  | --------------------------------------------------------------- |  | ------------------------------------------------------------- | -
|Accident year |  | Number of claimsreported for that accidentyear as of December 31 ofthat accident
year |  | Cumulative numberof claims reportedat December 31one year later |  | Percentage increasein number of claimsreported one year later |  
|2002          |  | 31,356                                                                                |  | 34,355                                                          |  | 9.6                                                           | %
|2003          |  | 33,043                                                                                |  | 36,314                                                          |  | 9.9                                                           | %
|2004          |  | 35,084                                                                                |  | 37,246                                                          |  | 6.2                                                           | %
|2005          |  | 34,845                                                                                |  | 36,802                                                          |  | 5.6                                                           | %
|2006          |  | 34,455                                                                                |  | 37,098                                                          |  | 7.7                                                           | %



39



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There are many potential factors that can affect the number of claims reported after a period end including changes
in weather patterns, a reduction in the number of litigated files, whether the last day of the year falls on a weekday or a weekend and vehicle safety improvements. However, the Company is unable to determine which, if any, of the factors actually
impacted the number of claims reported and, if so, by what magnitude.



At
December 31, 2007, there were 33,378 California BI claims reported for the 2007 accident year and the Company estimates that these will ultimately grow by 6.8% to approximately 35,638 claims. The Company believes that while actual development
in recent years has ranged between roughly 5% and 10%, it is reasonable to expect that the range could be as great as 3% to 12%. However, actual development may be more or less than the expected amount.



The following table shows the effect should the actual amount of claims reported
develop differently within the broader reasonably possible range than what the Company recorded at December 31, 2007:



California Bodily Injury Claim Count Reserve Sensitivity Analysis



|                                   |  |                 |           |                                                          |             |                                                     |   |                                                      |  |   |             | 
|---------------------------------- |  | --------------- | --------- | -------------------------------------------------------- | ----------- | --------------------------------------------------- | - | ---------------------------------------------------- |  | - | ----------- | 
|2007 accident year                 |  | Claims reported |           | Amount recorded at12/31/07 at 6.8%claim countdevelopment |             | Total expectedamount if claimcount developmentis 3% |   | Total expectedamount if claimcount developmentis 12% | 
|Claim count                        |  | 33,378          |           |                                                          | 35,638      |                                                     |   | 34,380                                               |  |   | 37,383      | 
|Approximate average cost per claim |  | Not meaningful  |           | $                                                        | 7,450       |                                                     | $ | 7,450                                                |  | $ | 7,450       | 
|Total dollars                      |  | Not meaningful  |           | $                                                        | 265,500,000 |                                                     |   | 256,100,000                                          |  | $ | 278,500,000 | 
|Total loss redundancy (deficiency) |  | $               | 9,400,000 |                                                          | ($          | 13,000,000                                          | )



| | 3. |  | Variability between the Companys loss experience and industry averages for those lines of business where there is a heavy reliance on industry averages to establish reserves,
primarily New Jersey bodily injury claims
| | -- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



New Jersey
is a no-fault state, which means that the majority of medical costs are paid directly by a policyholders insurance company rather than by the insurance company of the person who was at-fault in the accident. This coverage is known as personal
injury protection (PIP) and in New Jersey the standard policy has a statutory limit of $250,000 per person. In New Jersey, the BI coverage provides compensation for pain and suffering that is above and beyond the normal
medical costs that are provided by the PIP coverage. The PIP limits are very high in New Jersey and the BI cases are often more complicated and expensive than in other states, therefore they tend to take longer to settle. Consequently, establishing
a reserve for these coverages in New Jersey is generally more difficult than in most of the Companys other states. Adding to the reserving difficulty is the fact that the Company has a very short operating history in New Jersey, underwriting
personal automobile insurance only since the fall of 2003.



As a result
of the lack of sufficient operating history, the Company has relied on industry loss data to determine the ultimate losses for the BI and PIP coverages in New Jersey. The reserve approach utilized for New Jersey assumes that there will not be
significantly more development on the 2004 accident year claims, due to the maturity of those claims, and that the relationship between Company loss data and industry loss data in accident years 2005, 2006 and 2007 will be similar to that
experienced in accident year 2004. At December 31, 2007, the Company recorded average BI loss severities that were higher than those from the industry loss data. For every 10% that recorded BI loss severities are increased on the 2005, 2006 and
2007 accident years, an additional loss reserve of approximately $8 million would be required, with the converse holding true if the loss severities recorded were reduced. As the claims from the 2005, 2006 and 2007 accident years continue to mature,
there is likely to be additional development, however, it is uncertain whether this development will be positive or adverse.



40



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| | 4. |  | Unexpected large individual losses or groups of losses arising from older accident periods typically caused by an event that is not reflected in the historical company data used to
establish reserves.
| | -- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



These types of losses are
generally not provided for in the current reserve because they are not known or expected and tend to be unquantifiable. Once they become known, the Company establishes a provision for the losses. Consequently, it is not possible to provide any
meaningful sensitivity analysis as to the potential size of any unexpected losses. These losses can be caused by many factors, including unexpected legal interpretations of coverage, ineffective claims handling, new regulations extending claims
reporting periods, assumption of unexpected or unknown risks, adverse court decisions as well as many unknown factors. Conversely, it is possible to experience positive reserve development when one or more of these factors prove to be beneficial to
the Company.



One instance of unanticipated large losses arising from
older accident periods was in 2006 from extra-contractual losses in Florida. Typically, extra-contractual claims settle for more than the policy limits because the original claim was denied, exposing the Company to losses greater than the policy
limits. Claims may be denied for various reasons, including material misrepresentation made by the insured on the policy application, violation of prohibitions in the insurance contract by the insured, or fraud. These types of losses are fairly
infrequent but can amount to millions of dollars per claim, especially if the injured party sustained a serious injury such as a loss of a limb or paralysis. Consequently, these claims can have a large impact on the Companys losses. During
2006, the Company had extra-contractual claims that settled for amounts much greater than the policy limits and much greater than expected. As a result of these settlements, the Company, during the second quarter of 2006, reevaluated its exposure to
extra-contractual claims in Florida and increased its reserve estimates for prior accident years.



To mitigate this specific risk, during 2006 the Company established new claims handling and review procedures in Florida, as well as in other states, that are
intended to reduce the risk of receiving extra-contractual claims. Consequently, the Company does not expect that Florida extra-contractual claims will continue to have a significant impact on the financial statements or reserves in the future.
However, it is possible that these procedures will not prove entirely effective and the Company may continue to have material extra-contractual losses. It is also possible that the Company has not identified and established sufficient reserves for
all of the extra-contractual losses occurring in the older accident years, even though a comprehensive claims file review was undertaken, or that the Company will experience additional development on these reserves.



Discussion of loss reserves and prior period loss development at December 31, 2007



At December 31, 2007 and 2006, respectively, the Company
recorded its point estimate of approximately $1,104 and $1,089 million, respectively in loss and loss adjustment expense reserves which includes approximately $322 and $306 million, respectively of incurred but not reported (IBNR) loss
reserves. IBNR includes estimates, based upon past experience, of ultimate developed costs which may differ from case estimates, unreported claims which occurred on or prior to December 31, 2007 and estimated future payments for reopened-claims
reserves. Management believes that the liability established at December 31, 2007 for losses and loss adjustment expenses is adequate to cover the ultimate net cost of losses and loss adjustment expenses incurred to date. Since the provisions
are necessarily based upon estimates, the ultimate liability may be more or less than such provision.



The Company reevaluates its reserves quarterly. When management determines that the estimated ultimate claim cost requires reduction for previously reported
accident years, positive development occurs and a reduction in losses and loss adjustment expenses is reported in the current period. If the estimated ultimate claim cost requires an increase for previously reported accident years, negative
development occurs and an increase in losses and loss adjustment expenses is reported in the current period.



For 2007, the Company had negative development of approximately $20 million on the 2006 and prior accident years loss and loss adjustment expense reserves
which at December 31, 2006 totaled approximately



41



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$1.1 billion. The negative development related to California operations was approximately $25 million, which was offset by positive development of approximately
$5 million related to operations outside of California. See also Note 7 of Notes to Consolidated Financial Statements.



California development



Of the $25 million in adverse development recorded for California, approximately $13 million relates to adverse development on the bodily injury reserves
established at December 31, 2006. Of that $13 million, approximately $4 million relates to an increase in the ultimate number of claims reported that exceeded the Companys original estimate and approximately $9 million relates to
increases in the Companys loss severity estimates from the amount that was recorded at December 31, 2006.



Of the remaining adverse development not accounted for in the bodily injury figures, approximately $7 million came from the California homeowners line of business
and the remainder came from multiple sources including changes in estimates for loss adjustment expenses and changes in estimates for many of the short-tail coverages within the automobile line of business. The increase in homeowners losses resulted
primarily because loss severities for the property portion of homeowners for the 2006 accident year went up by 8% from the estimates recorded at December 31, 2006.



Development on operations outside of California



Outside of California, the Company experienced approximately $5 million of positive reserve development. There are many offsetting redundancies and deficiencies in
the non-California states. The largest amount of positive development on loss reserves came from the Florida personal automobile line of business and totaled approximately $14 million.



Approximately $11 million of the $14 million in positive Florida development came from the 2006 accident year and resulted from new
claims handling and review procedures implemented in Florida during 2006. When establishing the loss reserves at December 31, 2006, the effect of the new claims procedures had not yet manifested itself in the numbers. Consequently, much of the
reserves established at December 31, 2006 were based on historical trends that pre-dated 2006. In 2007, with an additional year of seasoning, it became apparent that the loss development and severity trends would be more favorable than they had
been in the past. Consequently, the Company experienced positive development on the prior period reserves which it largely attributes to the new claims procedures implemented in that state. While the Company expects this favorable trend to continue,
it has now largely been factored into the 2007 reserves. Therefore, the Company does not expect to experience continued positive loss development of this magnitude in the future.



Premiums



The Company complies with the SFAS No. 60 definition of how insurance enterprises should recognize revenue on insurance policies written. The Companys
insurance premiums are recognized as revenue ratably over the term of the policies, that is, in proportion to the amount of insurance protection provided. Unearned premiums are carried as a liability on the balance sheet and are computed on a
monthly pro-rata basis. The Company evaluates its unearned premiums periodically for premium deficiencies by comparing the sum of expected claim costs, unamortized acquisition costs and maintenance costs to related unearned premiums. To the extent
that any of the Companys lines of business become substantially unprofitable, then a premium deficiency reserve may be required. The Company does not expect this to occur on any of its significant lines of business.



Investments



The Company carries its fixed maturity and equity investments at fair value as
required for securities classified as Available for Sale and Trading by SFAS No. 115, Accounting for Certain Investments in Debt and Equity Securities (SFAS No. 115), as amended. With limited
exceptions, market valuations were drawn from trade data



42



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sources. No valuations were made by the Companys management. Equity holdings, including non-sinking fund preferred stocks, are, with minor exceptions, actively
traded on national exchanges or trading markets, and were valued at the last transaction price on the balance sheet date. The Company regularly evaluates its investments for other-than-temporary declines and writes them off as realized losses
through the consolidated statements of income, as required by SFAS No. 115, as amended, when declines are deemed to be other than temporary. SFAS No. 155, Accounting for Certain Hybrid Financial Instruments, an amendment of Financial
Accounting Standards Board (FASB) Statements No. 133 and 140 (SFAS No. 155) allows the Company to include changes in fair value in earnings on an instrument-by-instrument basis for certain hybrid financial
instruments that contain an embedded derivative that would otherwise be required to be bifurcated and accounted for separately under SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities (SFAS
No. 133). Temporary unrealized gains and losses for investments available for sale, except for those accounted for under SFAS No. 133 and SFAS No. 155, are credited or charged directly to shareholders equity as part of
accumulated other comprehensive income (loss), net of applicable taxes. It is possible that in the future, information will become available about the Companys current investments that would require accounting for them as realized losses due
to other-than-temporary declines in value. The financial statement effect would be to reclassify the unrealized loss from accumulated other comprehensive income (loss) on the consolidated balance sheet to realized investment losses on the
consolidated statements of income. Changes in fair value for those investments accounted for as hybrid financial instruments under SFAS No. 133 and SFAS No. 155, as well as for trading securities accounted for under SFAS No. 115, as
amended, are reflected in net realized gains or losses in the consolidated statements of income. See also Liquidity and Capital Resources.



Contingent Liabilities



The Company may have certain known and unknown potential liabilities that are evaluated using the criteria established by SFAS No. 5. These include claims,
assessments or lawsuits relating to the Companys business. The Company continually evaluates these potential liabilities and accrues for them or discloses them in the financial statement footnotes if they meet the requirements stated in SFAS
No. 5. See also Regulatory and Legal Matters and Note 10 of Notes to Consolidated Financial Statements.



Results of Operations



Year Ended December 31, 2007 Compared to Year Ended December 31, 2006



Premiums earned in 2007 decreased 0.1% from the corresponding period in 2006. Net premiums written in 2007 decreased 2.1% from the
corresponding period in 2006. The premium decreases were principally attributable to a decrease in the number of policies written by the Companys non-California operations, mostly in New Jersey and Florida, which are experiencing significant
competition. The decrease is partially offset by a slight increase in the average premium collected per policy. During 2007, the Company implemented no rate changes in California. In states outside of California, the Company implemented automobile
rate increases in two states, automobile rate decreases in four states, and homeowners rate decreases in one state during 2007.



Net premiums written is a non-GAAP financial measure which represents the premiums charged on policies issued during a fiscal period less any effects of
reinsurance. Net premiums written is a statutory measure used to determine production levels. Net premiums earned, the most directly comparable GAAP measure, represents the portion of premiums written that are recognized as income in the financial
statements for the period presented and earned on a pro-rata basis over the term of the policies. The following is a reconciliation of total Company net premiums written to net premiums earned for the years ended December 31, 2007 and 2006,
respectively:



|                                         |  |                        |           |      |   |           |  
|---------------------------------------- |  | ---------------------- | --------- | ---- | - | --------- | -
|                                         |  | 2007                   |           | 2006 |  
|                                         |  | (Amounts in thousands) |          
|Net premiums written                     |  | $                      | 2,982,024 |      | $ | 3,044,774 |  
|Decrease (increase) in unearned premiums |  |                        | 11,853    |      |   | (47,751   | )
|                                         |  |                        |           |      |   |           |  
|Earned premiums                          |  | $                      | 2,993,877 |      | $ | 2,997,023 |  
|                                         |  |                        |           |      |   |           |  



43



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The loss ratio (GAAP basis) in 2007 (loss and loss adjustment expenses related to premiums earned) was 68.0%
compared with 67.5% in 2006. There was negative development of approximately $20 million on prior accident years loss reserves in both 2007 and 2006. Excluding the effect of prior accident years loss development, the loss ratio was 67.4%
in 2007 and 66.8% in 2006. The Southern California fire storms negatively impacted the loss ratio by approximately 0.8% in 2007.



The expense ratio (GAAP basis) in 2007 (policy acquisition costs and other operating expenses related to premiums earned) was 27.4% compared with 27.5% in 2006. The
majority of expenses vary directly with premiums.



The combined ratio of
losses and expenses (GAAP basis) is the key measure of underwriting performance traditionally used in the property and casualty insurance industry. A combined ratio under 100% generally reflects profitable underwriting results; a combined ratio over
100% generally reflects unprofitable underwriting results. The combined ratio of losses and expenses (GAAP basis) was 95.4% in 2007 compared with 95.0% in 2006.



Net investment income in 2007 was $158.9 million compared with $151.1 million in 2006. The after-tax yield on average investments of $3,468.4 million (cost
basis) was 4.0%, compared with 3.8% on average investments of $3,325.4 million (cost basis) in 2006. The effective tax rate on investment income was 13.3% in 2007, compared to 15.5% in 2006. The lower tax rate in 2007 reflects a shift in the mix of
the Companys portfolio from taxable to non-taxable securities. Proceeds from bonds which matured or were called in 2007 totaled $311.7 million, compared to $522.2 million in 2006. The proceeds were mostly reinvested into securities meeting the
Companys investment profile.



Net realized investment gains in 2007
were $20.8 million, compared with net realized investment gains of $15.4 million in 2006. Included in the net realized investment gains are investment write-downs of $22.7 million in 2007 and $2.0 million in 2006 that the Company considered to be
other-than-temporarily impaired. In addition, net realized investment gains include approximately $1.4 million loss in 2007 and $0 in 2006 related to the change in the fair value of hybrid financial instruments, and approximately $2.0 million gain
in 2007 and $0 in 2006 related to the change in the fair value of trading securities.



The income tax provision for 2006 of $97.6 million was impacted significantly by a $15 million income tax charge relating to the Notices of Proposed Assessments for the tax years 1993 through 1996 (the NPAs) that
were upheld by the California State Board of Equalization. Excluding the effect of this income tax charge results in an effective tax rate of 26.4% in 2006 compared with an effective rate of 24.5% in 2007. The lower rate in 2007 is primarily
attributable to an increased proportion of tax-exempt investment income including tax sheltered dividend income, in contrast to taxable investment income and underwriting income.



Net income in 2007 was $237.8 million or $4.34 per share (diluted) compared with $214.8 million or $3.92 per share (diluted) in 2006.
Diluted per share results are based on a weighted average of 54.8 million shares in 2007 and 54.8 million shares in 2006. Basic per share results were $4.35 in 2007 and $3.93 in 2006. Included in net income are net realized investment
gains, net of income tax expense, of $0.25 and $0.18 per share (diluted and basic) in 2007 and 2006, respectively.



Year Ended December 31, 2006 Compared to Year Ended December 31, 2005



Premiums earned in 2006 increased 5.2% from the corresponding period in 2005. Net premiums written in 2006 increased 3.2% over amounts
written in 2005. The premium increases were principally attributable to increased policy sales. During 2006, the Company implemented no rate increases in California and implemented automobile rate increases in one of the twelve non-California
states.



Net premiums written is a non-GAAP financial measure which
represents the premiums charged on policies issued during a fiscal period less any effects of reinsurance. Net premiums written is a statutory measure used to



44



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determine production levels. Net premiums earned, the most directly comparable GAAP measure, represents the portion of premiums written that are recognized as income
in the financial statements for the period presented and earned on a pro-rata basis over the term of the policies. The following is a reconciliation of total Company net premiums written to net premiums earned for the years ended December 31,
2006 and 2005, respectively:



|                              |  |                        |           |      |   |          
|----------------------------- |  | ---------------------- | --------- | ---- | - | ---------
|                              |  | 2006                   |           | 2005
|                              |  | (Amounts in thousands)
|Net premiums written          |  | $                      | 3,044,774 |      | $ | 2,950,523
|Increase in unearned premiums |  |                        | 47,751    |      |   | 102,790  
|                              |  |                        |           |      |   |          
|Earned premiums               |  | $                      | 2,997,023 |      | $ | 2,847,733
|                              |  |                        |           |      |   |          



The loss ratio (GAAP basis) in
2006 (loss and loss adjustment expenses related to premiums earned) was 67.5% compared with 65.4% in 2005. Negative development on prior accident years increased the 2006 loss ratio by 0.7 percentage points while positive development on prior
accident years reduced the 2005 loss ratio by 1.6 percentage points. Florida hurricanes impacted the 2005 loss ratio by 1.0 percentage point and had no impact on the 2006 loss ratio. Contributing to the increase in the 2006 loss ratio is loss cost
inflation.



The expense ratio (GAAP basis) in 2006 (policy acquisition
costs and other operating expenses related to premiums earned) was 27.5% compared with 27.0% in 2005. Increases in costs related to information technology initiatives led to a slight increase in the expense ratio in 2006.



The combined ratio of losses and expenses (GAAP basis) is the key measure of
underwriting performance traditionally used in the property and casualty insurance industry. A combined ratio under 100% generally reflects profitable underwriting results; a combined ratio over 100% generally reflects unprofitable underwriting
results. The combined ratio of losses and expenses (GAAP basis) was 95.0% in 2006 compared with 92.4% in 2005.



Net investment income in 2006 was $151.1 million compared with $122.6 million in 2005. The after-tax yield on average investments of $3,325.4 million (cost basis)
was 3.8%, compared with 3.5% on average investments of $3,058.1 million (cost basis) in 2005. The effective tax rate on investment income was 15.5% in 2006, compared to 13.8% in 2005. The higher tax rate in 2006 reflects a shift in the mix of the
Companys portfolio from non-taxable to taxable securities. Proceeds from bonds which matured or were called in 2006 totaled $522.2 million, compared to $409.5 million in 2005. The proceeds were mostly reinvested into securities meeting the
Companys investment profile.



Net realized investment gains in 2006
were $15.4 million, compared with net realized investment gains of $16.2 million in 2005. Included in the net realized investment gains are investment write-downs of $2.0 million in 2006 and $2.2 million in 2005 that the Company considered to be
other-than-temporarily impaired.



The income tax provision for 2006 of
$97.6 million was impacted significantly by a $15 million income tax charge relating to the Notices of Proposed Assessments for the tax years 1993 through 1996 (the NPAs) that were upheld by the California State Board of Equalization.
Excluding the effect of this income tax charge results in an effective tax rate of 26.4% in 2006 compared with an effective rate of 28.2% in 2005. The lower rate after the exclusion in 2006 is primarily attributable to an increased proportion of
tax-exempt investment income and tax sheltered dividend income, in contrast to underwriting income which is taxed at the full corporate rate of 35%.



Net income in 2006 was $214.8 million or $3.92 per share (diluted) compared with $253.3 million or $4.63 per share (diluted) in 2005. Diluted per share results are
based on a weighted average of 54.8 million shares in 2006 and 54.7 million shares in 2005. Basic per share results were $3.93 in 2006 and $4.64 in 2005. Included in net income are net realized investment gains, net of income tax expense,
of $0.18 and $0.19 per share (diluted and basic) in 2006 and 2005, respectively.



45



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Liquidity and Capital Resources



General



Mercury General is largely dependent upon dividends received from its insurance subsidiaries to pay debt service costs and to make distributions to its
shareholders. Under current insurance law, the Insurance Companies are entitled to pay, without extraordinary approval, ordinary dividends of approximately $246 million in 2008. Extraordinary dividends, as defined by the DOI, require DOI
extraordinary approval. Actual dividends paid from the Insurance Companies to Mercury General during 2007 were $127 million. As of December 31, 2007, Mercury General also had approximately $66 million in fixed maturity securities, equity
securities and short-term investments that could be utilized to satisfy its direct holding company obligations.



The principal sources of funds for the Insurance Companies are premiums, sales and maturity of invested assets and dividend and interest income from invested
assets. The principal uses of funds for the Insurance Companies are the payment of claims and related expenses, operating expenses, dividends to Mercury General and the purchase of investments.



Cash Flows



Through the Insurance Companies, the Company has generated positive cash flow from operations for over twenty consecutive years, in
excess of $100 million every year since 1994. During this same period, the Company has not been required to liquidate any of its fixed maturity investments to settle claims or other liabilities. Because of the Companys long track record of
positive operating cash flows, it does not attempt to match the duration and timing of asset maturities with those of liabilities. Rather, the Company manages its portfolio with a view towards maximizing total return with an emphasis on after-tax
income. With combined cash and short-term investments of $320.9 million at December 31, 2007, the Company believes its cash flow from operations is adequate to satisfy its liquidity requirements without the forced sale of investments. However,
the Company operates in a rapidly evolving and often unpredictable business environment that may change the timing or amount of expected future cash receipts and expenditures. Accordingly, there can be no assurance that the Companys sources of
funds will be sufficient to meet its liquidity needs or that the Company will not be required to raise additional funds to meet those needs, including future business expansion, through the sale of equity or debt securities or from credit facilities
with lending institutions.



Net cash provided from operating activities
in 2007 was $216.1 million, a decrease of $147.1 million over the same period in 2006. This decrease was primarily due to the slowdown in growth of premiums reflecting a softening market condition in personal automobile insurance coupled with an
increase in loss and loss adjustment expenses paid in 2007. The Company has utilized the cash provided from operating activities primarily to increase its investment in fixed maturity securities, the purchase and development of information
technology such as the NextGen and IBS computer systems and the payment of dividends to its shareholders. Funds derived from the sale, redemption or maturity of fixed maturity investments of $1,754.6 million, were primarily reinvested by the Company
in high grade fixed maturity securities.



Invested Assets



At December 31, 2007, the average rating of the $2,887.8 million
bond portfolio at fair value (amortized cost $2,860.5 million) was AA, the same as the average rating at December 31, 2006. Bond holdings are broadly diversified geographically, within the tax-exempt sector. Holdings in the taxable sector
consist principally of investment grade issues. At December 31, 2007, bond holdings rated below investment grade totaled $47.7 million at fair value (cost $46.8 million) representing 1.3% of total investments. This compares to approximately
$48.6 million at fair value (cost $43.8 million) representing 1.4% of total investments at December 31, 2006.



46



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The following table sets forth the composition of the investment portfolio of the Company as of December 31,
2007:



|                                              |  |                        |           |           |   |          
|--------------------------------------------- |  | ---------------------- | --------- | --------- | - | ---------
|                                              |  | Amortizedcost          |           | Fairvalue
|                                              |  | (Amounts in thousands)
|Fixed maturity securities available for sale: |  |                        |           |           |   |          
|U.S. government bonds and agencies            |  | $                      | 36,157    |           | $ | 36,375   
|Municipal bonds                               |  |                        | 2,435,215 |           |   | 2,464,541
|Mortgage-backed securities                    |  |                        | 245,731   |           |   | 246,072  
|Corporate bonds                               |  |                        | 141,273   |           |   | 138,701  
|Redeemable preferred stock                    |  |                        | 2,079     |           |   | 2,071    
|                                              |  |                        |           |           |   |          
|                                              |  | $                      | 2,860,455 |           | $ | 2,887,760
|                                              |  |                        |           |           |   |          
|Equity securities available for sale:         |  |                        |           |           |   |          
|Common stock:                                 |  |                        |           |           |   |          
|Public utilities                              |  | $                      | 34,555    |           | $ | 64,895   
|Banks, trusts and insurance companies         |  |                        | 20,284    |           |   | 21,371   
|Industrial and other                          |  |                        | 233,117   |           |   | 299,201  
|Non-redeemable preferred stock                |  |                        | 29,913    |           |   | 27,656   
|                                              |  |                        |           |           |   |          
|                                              |  | $                      | 317,869   |           | $ | 413,123  
|                                              |  |                        |           |           |   |          
|Equity securities trading:                    |  |                        |           |           |   |          
|Common stock:                                 |  |                        |           |           |   |          
|Public utilities                              |  | $                      | 1,148     |           | $ | 1,280    
|Industrial and other                          |  |                        | 11,978    |           |   | 13,834   
|                                              |  |                        |           |           |   |          
|                                              |  | $                      | 13,126    |           | $ | 15,114   
|                                              |  |                        |           |           |   |          
|Short-term investments                        |  | $                      | 272,678   |           | $ | 272,678  
|                                              |  |                        |           |           |   |          



The Company monitors its
investments closely. If an unrealized loss is determined to be other than temporary, it is written off as a realized loss through the consolidated statements of income. The Companys assessment of other-than-temporary impairments is
security-specific as of the balance sheet date and considers various factors including the length of time and the extent to which the fair value has been lower than the cost, the financial condition and the near-term prospects of the issuer, whether
the debtor is current on its contractually obligated interest and principal payments, and the Companys intent to hold the securities until they mature or recover their value. The Company recognized $22.7 million and $2.0 million in realized
losses as other-than-temporary declines to its investment securities during 2007 and 2006, respectively.



During the second half of 2007 and subsequent to December 31, 2007, the investment market has experienced substantial volatility as a result of uncertainty in
the credit markets. As a result, some asset classes have had liquidity and/or valuation issues including mortgage-backed securities (CMO), privately insured municipal bonds, and adjustable rate short-term securities.



The entire CMO portfolio consists of loans to prime borrowers except for approximately
$20 million (amortized cost and fair value) of Alt-A CMOs. Alt-A mortgages are generally home loans made to individuals that have credit scores as high as prime borrowers, but provide less documentation of their finances on their credit
applications. All of the Companys Alt-A CMOs are currently rated AAA and the overall rating of the entire CMO portfolio is AAA.



The Company had approximately $2.5 billion at fair value in municipal bonds at December 31, 2007. Approximately half of the municipal bonds do not carry
insurance from bond insurers and have an average rating of AA. The other half of the municipal bond positions are insured by bond insurers. The following bond



47



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insurers each insured more than one percent of the Companys municipal bond portfolio at December 31, 2007: MBIA-17.0%, FSA-11.3%, AMBAC-9.0%, FGIC-7.2%, and
XLCA-1.7%. All of these insurers maintained investment grade ratings at December 31, 2007 and, although some of the insurers have been downgraded subsequent to year-end, they all continue to maintain investment grade ratings as of
February 20, 2008. However, based on the uncertainty surrounding the financial condition of these insurers, it is possible that they will be downgraded to a below investment grade rating by the rating agencies in the future, and such
downgrades could impact the estimated fair value of municipal bonds.



At
December 31, 2007, the average rating of the insured portion of the Companys municipal bond portfolio was AAA. For insured bonds that have underlying ratings, the average underlying rating is AA-. There is also approximately $200
million of insured bonds that carry no official underlying rating. The Company considers bonds that carry no underlying rating as being investment grade since it is an underwriting policy of the AAA mono-line insurers that the
issuer qualifies as an investment grade credit in order to get the bond insurers rating. The Company considers the strength of the underlying credit as a buffer against potential market value declines which may result from future rating
downgrades of the bond insurers. In addition, the Company has a long-term time horizon for its municipal bond holdings which allows us to recover the full principle amounts upon maturity, rather than forced sales of bonds prior to maturity that
have declined in market values due to bond insurer rating downgrades.



The Company owned less than $100 million of adjustable rate short-term securities, including auction rate securities, at December 31, 2007 but subsequently exited substantially all of the asset class at par without gain or loss. The
Company continuously monitors the market and may invest in such securities in the future.



Debt



On August 7, 2001, the
Company completed a public debt offering issuing $125 million of senior notes. The notes are unsecured, senior obligations of the Company with a 7.25% annual coupon payable on August 15 and February 15 each year commencing
February 15, 2002. These notes mature on August 15, 2011. The Company used the proceeds from the senior notes to retire amounts payable under existing revolving credit facilities, which were terminated. Effective January 2, 2002, the
Company entered into an interest rate swap of its fixed rate obligation on the senior notes for a floating rate of LIBOR plus 107 basis points. The swap significantly reduced the interest expense in 2007 and 2006 when the effective interest rate was
6.4% and 6.6%, respectively. However, if the LIBOR interest rate increases in the future, the Company will incur higher interest expense in the future. The swap is designated as a fair value hedge under SFAS No. 133.



Share Repurchases



Under the Companys stock repurchase program, the Company may purchase over a
one-year period up to $200 million of Mercury Generals common stock. The purchases may be made from time to time in the open market at the discretion of management. The program will be funded by dividends received from the Companys
insurance subsidiaries that generate cash flow through the sale of lower yielding tax-exempt bonds and internal cash generation. Since the inception of the program in 1998, the Company has purchased 1,266,100 shares of common stock at an average
price of $31.36. The purchased shares were retired. No stock has been purchased since 2000.



Capital Expenditures



The Company
has no direct investment in real estate that it does not utilize for operations. In October 2007, the Company completed the acquisition of a 4.25 acre parcel of land in Brea, California. The purchase price of $7.5 million includes issuing a $4.5
million promissory note due in April 2009. The land is adjacent to the property currently owned by the Company and will be used for future expansion. Also in October 2007, the Company agreed to acquire an 88,300 square foot office building in
Folsom, California for approximately $18.4 million. The Company intends to finance the transaction through a bank credit facility. The transaction is expected to close on



48



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February 29, 2008. The building will be used to house the Companys northern California employees when the existing lease expires on the building that they
currently occupy.



The Company is in the process of implementing its
NextGen computer system to replace its existing underwriting, billings, claims and commissions legacy systems. The NextGen system has been successfully implemented in Virginia, New York, Florida, and California. The Company expects to implement
NextGen in the majority of its other states by the end of 2008. The total capital expenditure incurred on the NextGen project since it began in 2002 was approximately $40 million as of December 31, 2007. In 2006, the Company embarked on another
information technology project, Internet Business Strategy (IBS). IBS will provide the Companys agents and brokers with an improved ability to access resources relevant to writing and maintaining their book of business. It will
also provide potential customers and existing customers with the ability to obtain a quote and self-services through the internet. IBS is planned to be rolled out in phases starting in the first quarter of 2008. The Company expects to complete the
rollout by the end of 2008. The total capital expenditure incurred on the IBS project since it began in 2006 was approximately $20 million as of December 31, 2007. The development and implementation of these two projects are expected to provide
a positive benefit to the Company for an extended future period.



Contractual Obligations



The Company has
obligations to make future payments under contracts and credit-related financial instruments and commitments. At December 31, 2007, certain long-term aggregate contractual obligations and credit-related commitments are summarized as follows:



|                                    |  |                        |           |               |   |           |  |           |         |               |   |         |  |   |    
|----------------------------------- |  | ---------------------- | --------- | ------------- | - | --------- |  | --------- | ------- | ------------- | - | ------- |  | - | ---
|                                    |  | Payments Due by Period
|Contractual Obligations             |  | Total                  |           | Within 1 year |   | 1-3 years |  | 4-5 years |         | After 5 years
|                                    |  | (Amounts in thousands)
|Debt (including interest)           |  | $                      | 162,324   |               | $ | 9,063     |  | $         | 22,625  |               | $ | 130,636 |  | $ |   
|Lease obligations                   |  |                        | 33,170    |               |   | 9,890     |  |           | 18,770  |               |   | 4,510   |  |   |   
|Losses and loss adjustment expenses |  |                        | 1,103,915 |               |   | 710,373   |  |           | 356,425 |               |   | 36,542  |  |   | 575
|                                    |  |                        |           |               |   |           |  |           |         |               |   |         |  |   |    
|Total Contractual Obligations       |  | $                      | 1,299,409 |               | $ | 729,326   |  | $         | 397,820 |               | $ | 171,688 |  | $ | 575
|                                    |  |                        |           |               |   |           |  |           |         |               |   |         |  |   |    



Notes to
Contractual Obligations Table:



The amount of interest
included in the Companys debt obligations was calculated using the fixed rate of 7.25% on the senior notes. The Company is party to an interest rate swap of its fixed rate obligations on its senior notes for a floating rate of six month LIBOR
plus 107 basis points. Using the effective annual interest rate of 6.4% in 2007, the total contractual obligations on debt would be $158 million with $8 million due within 1 year, $20 million due between 1 and 3 years, and $130 million due in year
4.



The Companys outstanding debt contains various
terms, conditions and covenants which, if violated by the Company, would result in a default and could result in the acceleration of the Companys payment obligations thereunder.



Unlike many other forms of contractual obligations, loss and loss adjustment expenses do not have definitive due dates
and the ultimate payment dates are subject to a number of variables and uncertainties. As a result, the total loss and loss adjustment expense payments to be made by period, as shown above, are estimates.



The table excludes FIN No. 48 liabilities of $5 million related
to uncertainty in tax settlements because the Company is unable to reasonably estimate the timing of related future payments.



49



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Regulatory Capital Requirement



The NAIC utilizes a risk-based capital formula for casualty insurance companies which establishes recommended minimum capital
requirements that are compared to the Companys actual capital level. The formula was designed to capture the widely varying elements of risks undertaken by writers of different lines of insurance having differing risk characteristics, as well
as writers of similar lines where differences in risk may be related to corporate structure, investment policies, reinsurance arrangements and a number of other factors. The Company has calculated the risk-based capital requirements of each of the
Insurance Companies as of December 31, 2007. The policyholders statutory surplus of each of the Insurance Companies exceeded the highest level of minimum required capital.



Industry and regulatory guidelines suggest that the ratio of a property and casualty insurers annual net premiums written to
statutory policyholders surplus should not exceed 3.0 to 1. Based on the combined surplus of all the Insurance Companies of $1,721.8 million at December 31, 2007, and net premiums written of $2,982.0 million, the ratio of premium writings
to surplus was 1.7 to 1.



New Accounting Standards



Effective January 1, 2007, the Company adopted Financial Accounting Standards
Board (FASB) Interpretation No. 48, Accounting for Uncertainty in Income Taxesan interpretation of FASB Statement No. 109 (FIN No. 48). FIN No. 48 provides guidance on financial statement
recognition and measurement of a tax position taken or expected to be taken in a tax return related to uncertainties in income taxes. FIN No. 48 prescribes a more-likely-than-not recognition threshold that must be met before a tax
benefit can be recognized in the financial statements. For a tax position that meets the recognition threshold, the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement is recognized in the
financial statements. FIN No. 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition. The Companys adoption of FIN No. 48 did not have a
material impact on its consolidated financial statements.



Effective
January 1, 2007, the Company adopted American Institute of Certified Public Accountants (AICPA) Statement of Position 05-1, Accounting by Insurance Enterprises for Deferred Acquisition Costs in Connection with Modifications or
Exchanges of Insurance Contracts (SOP 05-1). SOP 05-1 provides accounting guidance for deferred policy acquisition costs associated with internal replacements of insurance and investment contracts other than those already described
in SFAS No. 97, Accounting and Reporting by Insurance Enterprises for Certain Long-Duration Contracts and for Realized Gains and Losses from the Sale of Investments (SFAS No. 97). SOP 05-1 defines an internal
replacement as a modification in product benefits, features, rights or coverages that occurs by the exchange of a contract for a new contract, or by amendment, endorsement or rider to a contract, or by the election of a feature or coverage within a
contract. The provisions of SOP 05-1 are effective for internal replacements occurring in fiscal years beginning after December 15, 2006. The Companys adoption of SOP 05-1 did not have a material impact on its consolidated financial
statements.



Effective January 1, 2007, the Company adopted SFAS
No. 155, Accounting for Certain Hybrid Financial Instruments, an amendment of FASB Statements No. 133 and 140 (SFAS No. 155). The provisions of SFAS No. 155 are effective for all financial instruments
acquired or issued after the beginning of the first fiscal year after September 15, 2006. SFAS No. 155 amends the accounting for hybrid financial instruments and eliminates the exclusion of beneficial interests in securitized financial
assets from the guidance under SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities. It also eliminates the prohibition on the type of derivative instruments that qualified special purpose entities may hold
under SFAS No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities. Furthermore, SFAS No. 155 clarifies that concentrations of credit risk in the form of subordination are not
embedded derivatives. The Companys adoption of SFAS No. 155 did not have a material impact on its consolidated financial statements.



50



---

In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements (SFAS
No. 157). SFAS No. 157 provides a single definition of fair value, together with a framework for measuring it, and requires additional disclosure about the use of fair value to measure assets and liabilities. SFAS No. 157
emphasizes that fair value is a market-based measurement, not an entity-specific measurement, and sets out a fair value hierarchy with the highest priority being quoted prices in active markets. SFAS No. 157 is effective for financial
statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal years. The adoption of SFAS No. 157 is not expected to have a material impact on the Companys consolidated financial
statements.



In February 2007, the FASB issued SFAS No. 159,
The Fair Value Option for Financial Assets and Financial LiabilitiesIncluding an Amendment of FASB Statement No. 115 (SFAS No. 159). SFAS No. 159 permits an entity to measure certain financial assets and
financial liabilities at fair value. The main objective of SFAS No. 159 is to improve financial reporting by allowing entities to mitigate volatility in reported earnings caused by the measurement of related assets and liabilities using
different attributes, without having to apply complex hedge accounting provisions. Entities that elect the fair value option will report unrealized gains and losses in earnings at each subsequent reporting date. SFAS No. 159 establishes
presentation and disclosure requirements to help financial statement users understand the effect of the entitys election on its earnings, but does not eliminate disclosure requirements of other accounting standards. SFAS No. 159 is
effective as of the beginning of the first fiscal year that begins after November 15, 2007.



The Company adopted SFAS No. 159 as of the beginning of 2008 and elected to apply the fair value option to all short-term investments and all
available-for-sale fixed maturity and equity securities existing at the time of adoption and similar securities acquired subsequently unless otherwise noted at the time when the eligible item is first recognized, including hybrid financial
instruments with embedded derivatives that would otherwise need to be bifurcated. The primary reasons for electing the fair value option were simplification and cost-benefit considerations as well as expansion of use of fair value measurement
consistent with the FASBs long-term measurement objectives for accounting for financial instruments. As a result of adopting SFAS No. 159, a net unrealized gain of approximately $81 million, net of tax, related to available-for-sale
securities was reclassified from accumulated other comprehensive income to retained earnings on January 1, 2008.



|Item 7A. | Quantitative and Qualitative Disclosures about Market Risks
|-------- | -----------------------------------------------------------



The Company is subject to various market risk exposures including interest rate risk and equity price risk. The following disclosure reflects estimates of future
performance and economic conditions. Actual results may differ.



The
Company invests its assets primarily in fixed maturity investments, which at December 31, 2007 comprised approximately 80% of total investments at fair value. Tax-exempt bonds represent 85% of the fixed maturity investments with the remaining
amount consisting of sinking fund preferred stocks and taxable bonds. Equity securities account for approximately 12% of total investments at fair value. The remaining 8% of the investment portfolio consists of highly liquid short-term investments
which are primarily short-term money market funds.



The value of the
fixed maturity portfolio is subject to interest rate risk. As market interest rates decrease, the value of the portfolio increases and vice versa. A common measure of the interest sensitivity of fixed maturity assets is modified duration, a
calculation that utilizes maturity, coupon rate, yield and call terms to calculate an average age of the expected cash flows. The longer the duration, the more sensitive the asset is to market interest rate fluctuations.



The Company has historically invested in fixed maturity investments with a goal towards
maximizing after-tax yields and holding assets to the maturity or call date. Since assets with longer maturity dates tend to produce higher current yields, the Companys historical investment philosophy resulted in a portfolio with a moderate
duration. Bond investments made by the Company typically have call options attached, which further reduce the duration of the asset as interest rates decline. The modified duration of the bond portfolio is 4.4 years at



51



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December 31, 2007 compared to 4.0 years and 2.9 years at December 31, 2006 and 2005, respectively. Given a hypothetical parallel increase of 100 basis points
in interest rates, the fair value of the bond portfolio at December 31, 2007 would decrease by approximately $140 million.



At December 31, 2007, the Companys primary objective for common equity investments is current income with a secondary objective of capital appreciation.
The fair value of the equity investment consists of $400.6 million in common stocks and $27.7 million in non-sinking fund preferred stocks. The common stock equity assets are typically valued for future economic prospects as perceived by the market.
The non-sinking fund preferred stocks are typically valued using credit spreads to U.S. Treasury benchmarks. This causes them to be comparable to fixed income securities in terms of interest rate risk.



At December 31, 2007, the duration on the Companys non-sinking fund
preferred stock portfolio was 11.8 years. This implies that an upward parallel shift in the yield curve by 100 basis points would reduce the asset value at December 31, 2007 by approximately $2.7 million, with all other factors remaining
constant.



The common equity portfolio represents approximately 11% of
total investments at fair value. Beta is a measure of a securitys systematic (non-diversifiable) risk, which is the percentage change in an individual securitys return for a 1% change in the return of the market. The average Beta for the
Companys common stock holdings was 1.10. Based on a hypothetical 20% reduction in the overall value of the stock market, the fair value of the common stock portfolio would decrease by approximately $86 million.



Effective January 2, 2002, the Company entered into an interest rate swap of its
fixed rate obligation on its $125 million fixed 7.25% rate senior notes for a floating rate. The interest rate swap has the effect of hedging the fair value of the senior notes.



Forward-looking statements



Certain statements in this report on Form 10-K or in other materials the Company has filed or will file with the SEC (as well as information included in oral
statements or other written statements made or to be made by us) contain or may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. These forward-looking statements may address, among other things, the Companys strategy for growth, business development, regulatory approvals, market position, expenditures, financial results and
reserves. Forward-looking statements are not guarantees of performance and are subject to important factors and events that could cause the Companys actual business, prospects and results of operations to differ materially from the
historical information contained in this Form 10-K and from those that may be expressed or implied by the forward-looking statements contained in the this Form 10-K and in other reports or public statements made by us.



Factors that could cause or contribute to such differences include, among others: the
competition currently existing in the California automobile insurance markets, the Companys success in expanding its business in states outside of California, the impact of potential third party bad-faith legislation, changes in
laws or regulations, the outcome of tax position challenges by the California FTB, and decisions of courts, regulators and governmental bodies, particularly in California, the Companys ability to obtain and the timing of the approval of the
California DOI for premium rate changes for private passenger automobile policies issued in California and similar rate approvals in other states where the Company does business, the level of investment yields the Company is able to obtain with its
investments in comparison to recent yields and the market risk associated with its investment portfolio, the cyclical and general competitive nature of the property and casualty insurance industry and general uncertainties regarding loss reserve or
other estimates, the accuracy and adequacy of the Companys pricing methodologies, uncertainties related to assumptions and projections generally, inflation and changes in economic conditions, changes in driving patterns and loss trends, acts
of war and terrorist activities, court decisions and trends in litigation and health care and auto repair costs, and other uncertainties, and all of which are difficult to predict and many of which are beyond the Companys control. GAAP
prescribes when reserves for particular risks including



52



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litigation exposures may be established. Accordingly, results for a given reporting period could be significantly affected if and when a reserve is established
for a major contingency. Reported results may therefore appear to be volatile in certain periods.



From time to time, forward-looking statements are also included in the Companys quarterly reports on Form 10-Q and current reports on Form 8-K, in press
releases, in presentations, on its web site and in other materials released to the public. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information or future events or otherwise.
Investors are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date of this Form 10-K or, in the case of any document incorporated by reference, any other report filed with the SEC or any other
public statement made by us, the date of the document, report or statement. Investors should also understand that it is not possible to predict or identify all factors and should not consider the risks set forth above to be a complete statement of
all potential risks and uncertainties. If the expectations or assumptions underlying the Companys forward-looking statements prove inaccurate or if risks or uncertainties arise, actual results could differ materially from those predicted
in any forward-looking statements. The factors identified above are believed to be some, but not all, of the important factors that could cause actual events and results to be significantly different from those that may be expressed or implied
in any forward-looking statements. Any forward-looking statements should also be considered in light of the information provided in Item 1A. Risk Factors.



Quarterly Financial Information



Summarized quarterly financial data for 2007 and 2006 is as follows (in thousands except per share data):



|                             |  |               |         |         |   |          |  |         |         |  |   |        
|---------------------------- |  | ------------- | ------- | ------- | - | -------- |  | ------- | ------- |  | - | -------
|                             |  | Quarter Ended
|                             |  | March 31      |         | June 30 |   | Sept. 30 |  | Dec. 31
|2007                         |  |               |         |         |   |          |  |         |         |  |   |        
|Earned premiums              |  | $             | 755,752 |         | $ | 754,076  |  | $       | 748,798 |  | $ | 735,251
|Income before income taxes   |  | $             | 81,499  |         | $ | 95,117   |  | $       | 83,675  |  | $ | 54,745 
|Net income                   |  | $             | 60,453  |         | $ | 69,509   |  | $       | 63,278  |  | $ | 44,592 
|Basic earnings per share     |  | $             | 1.11    |         | $ | 1.27     |  | $       | 1.16    |  | $ | 0.81   
|Diluted earnings per share   |  | $             | 1.10    |         | $ | 1.27     |  | $       | 1.15    |  | $ | 0.81   
|Dividends declared per share |  | $             | 0.52    |         | $ | 0.52     |  | $       | 0.52    |  | $ | 0.52   
|                             |  |               |         |        
|2006                         |  |               |         |         |   |          |  |         |         |  |   |        
|Earned premiums              |  | $             | 736,680 |         | $ | 753,350  |  | $       | 753,122 |  | $ | 753,871
|Income before income taxes   |  | $             | 105,214 |         | $ | 49,558   |  | $       | 91,419  |  | $ | 66,218 
|Net income                   |  | $             | 58,646  |         | $ | 37,812   |  | $       | 68,227  |  | $ | 50,132 
|Basic earnings per share     |  | $             | 1.07    |         | $ | 0.69     |  | $       | 1.25    |  | $ | 0.92   
|Diluted earnings per share   |  | $             | 1.07    |         | $ | 0.69     |  | $       | 1.25    |  | $ | 0.91   
|Dividends declared per share |  | $             | 0.48    |         | $ | 0.48     |  | $       | 0.48    |  | $ | 0.48   



Quarterly results can be
affected by many factors including development on loss reserves, catastrophes, realized gains and losses related to the timing of the sale or write-down of investments and the establishment of liabilities for loss contingencies that meet probability
thresholds as required by GAAP. Net income in the fourth quarter of 2007 includes approximately $23 million ($15 million after tax benefit) in losses resulting from the October 2007 Southern California fire storms. For the quarter ended
June 30, 2006, net income was negatively impacted by adverse loss reserve development of $35 million recorded for the Companys Florida and New Jersey automobile lines of business, partially offset by positive development of $15 million
for business written in California.



53



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Item 8.Financial Statements and Supplementary Data



INDEX TO CONSOLIDATED FINANCIAL STATEMENTS



|                                                                                                                       |  |     
|---------------------------------------------------------------------------------------------------------------------- |  | ----
|                                                                                                                       |  | Page
|Reports of Independent Registered Public Accounting Firm                                                               |  | 55  
|                                                                                                                       | 
|Consolidated Financial Statements:                                                                                     |  |     
|Consolidated Balance Sheets as of December 31, 2007 and 2006                                                           |  | 57  
|                                                                                                                       | 
|Consolidated Statements of Income for Each of the Years in the Three-Year Period Ended December 31, 2007               |  | 58  
|                                                                                                                       | 
|Consolidated Statements of Comprehensive Income for Each of the Years in the Three-Year Period Ended December 31, 2007 |  | 59  
|                                                                                                                       | 
|Consolidated Statements of Shareholders Equity for Each of the Years in the Three-Year Period Ended December 31, 2007 |  | 60  
|                                                                                                                       | 
|Consolidated Statements of Cash Flows for Each of the Years in the Three-Year Period Ended December 31, 2007           |  | 61  
|                                                                                                                       | 
|Notes to Consolidated Financial Statements                                                                             |  | 62  



54



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Board of Directors

Mercury
General Corporation:



We have audited the accompanying consolidated
balance sheets of Mercury General Corporation and subsidiaries as of December 31, 2007 and 2006, and the related consolidated statements of income, comprehensive income, shareholders equity, and cash flows for each of the years in the
three-year period ended December 31, 2007. These consolidated financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on these consolidated financial statements based on our
audits.



We conducted our audits in accordance with the standards of the
Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.



In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Mercury General
Corporation and subsidiaries as of December 31, 2007 and 2006, and the results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2007, in conformity with U.S. generally accepted
accounting principles.



We also have audited, in accordance with the
standards of the Public Company Accounting Oversight Board (United States), Mercury General Corporations internal control over financial reporting as of December 31, 2007, based on criteria established inInternal
ControlIntegrated Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and our report dated February 25, 2008 expressed an unqualified opinion on the effectiveness of Mercury General
Corporation and subsidiaries internal control over financial reporting.



/s/    KPMG LLP



Los Angeles, CA

February 25, 2008





55



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Board of Directors

Mercury General Corporation:



We have audited Mercury General Corporations internal control over financial reporting as of December 31, 2007, based on criteria established in
Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).Mercury General Corporations management is responsible for maintaining effective internal control
over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Managements Report on Internal Control over Financial Reporting. Our responsibility is to express
an opinion on the Companys internal control over financial reporting based on our audit.



We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether
effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing
and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a
reasonable basis for our opinion.



A companys internal control over
financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.
A companys internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
companys assets that could have a material effect on the financial statements.



Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



In our opinion, Mercury General Corporation maintained, in all material respects, effective internal control over financial reporting as of December 31, 2007,
based on criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.



We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated balance sheets of Mercury General Corporation as of December 31, 2007 and 2006, and the related consolidated statements of income, comprehensive income, shareholders equity, and cash flows for each of the years in the
three-year period ended December 31, 2007, and our report dated February 25, 2008 expressed an unqualified opinion on those consolidated financial statements.



/s/    KPMG LLP



Los Angeles, California

February 25, 2008





56



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED BALANCE SHEETS



December 31,

Amounts expressed in thousands, except
share data



|                                                                                                                                                                       |  |      |           |      |   |          
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---- | --------- | ---- | - | ---------
|ASSETS                                                                                                                                                                 |  |      |           |     
|                                                                                                                                                                       |  | 2007 |           | 2006
|Investments:                                                                                                                                                           |  |      |           |      |   |          
|Fixed maturities available for sale, at fair value (amortized cost $2,860,455 in 2007 and $2,851,715 in 2006) (includes hybrid financial instruments:
$31,770 in 2007) |  | $    | 2,887,760 |      | $ | 2,898,987
|Equity securities available for sale, at fair value (cost $317,869 in 2007 and $258,310 in 2006)                                                                       |  |      | 413,123   |      |   | 318,449  
|Equity securities trading, at fair value (cost $13,126 in 2007)                                                                                                        |  |      | 15,114    |      |   |         
|Short-term investments, at cost, which approximates fair value                                                                                                         |  |      | 272,678   |      |   | 282,302  
|                                                                                                                                                                       |  |      |           |      |   |          
|Total investments                                                                                                                                                      |  |      | 3,588,675 |      |   | 3,499,738
|Cash                                                                                                                                                                   |  |      | 48,245    |      |   | 47,606   
|Receivables:                                                                                                                                                           |  |      |           |      |   |          
|Premiums receivable                                                                                                                                                    |  |      | 294,663   |      |   | 298,772  
|Premium notes                                                                                                                                                          |  |      | 27,577    |      |   | 29,613   
|Accrued investment income                                                                                                                                              |  |      | 36,436    |      |   | 34,307   
|Other                                                                                                                                                                  |  |      | 9,010     |      |   | 10,085   
|                                                                                                                                                                       |  |      |           |      |   |          
|Total receivables                                                                                                                                                      |  |      | 367,686   |      |   | 372,777  
|Deferred policy acquisition costs                                                                                                                                      |  |      | 209,805   |      |   | 209,783  
|Fixed assets, net                                                                                                                                                      |  |      | 172,357   |      |   | 152,260  
|Other assets                                                                                                                                                           |  |      | 27,728    |      |   | 18,898   
|                                                                                                                                                                       |  |      |           |      |   |          
|Total assets                                                                                                                                                           |  | $    | 4,414,496 |      | $ | 4,301,062
|                                                                                                                                                                       |  |      |           |      |   |          
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                                                                                   |  |      |           |     
|Losses and loss adjustment expenses                                                                                                                                    |  | $    | 1,103,915 |      | $ | 1,088,822
|Unearned premiums                                                                                                                                                      |  |      | 938,370   |      |   | 950,344  
|Notes payable                                                                                                                                                          |  |      | 138,562   |      |   | 141,554  
|Accounts payable and accrued expenses                                                                                                                                  |  |      | 125,755   |      |   | 137,194  
|Current income taxes                                                                                                                                                   |  |      | 3,150     |      |   | 18,241   
|Deferred income taxes                                                                                                                                                  |  |      | 30,852    |      |   | 33,608   
|Other liabilities                                                                                                                                                      |  |      | 211,894   |      |   | 207,169  
|                                                                                                                                                                       |  |      |           |      |   |          
|Total liabilities                                                                                                                                                      |  |      | 2,552,498 |      |   | 2,576,932
|                                                                                                                                                                       |  |      |           |      |   |          
|Commitments and contingencies Shareholders equity:                                                                                                                    |  |      |           |      |   |          
|Common stock without par value or stated value:                                                                                                                        |  |      |           |      |   |          
|Authorized 70,000,000 shares; issued and outstanding 54,729,913 shares in 2007 and 54,669,606 in 2006                                                                  |  |      | 69,369    |      |   | 66,436   
|Accumulated other comprehensive income                                                                                                                                 |  |      | 80,557    |      |   | 69,652   
|Retained earnings                                                                                                                                                      |  |      | 1,712,072 |      |   | 1,588,042
|                                                                                                                                                                       |  |      |           |      |   |          
|Total shareholders equity                                                                                                                                             |  |      | 1,861,998 |      |   | 1,724,130
|                                                                                                                                                                       |  |      |           |      |   |          
|Total liabilities and shareholders equity                                                                                                                             |  | $    | 4,414,496 |      | $ | 4,301,062
|                                                                                                                                                                       |  |      |           |      |   |          



See accompanying notes to
consolidated financial statements.





57



---

MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF INCOME



Years ended December 31,

Amounts expressed in
thousands, except per share data



|                                    |  |      |           |      |   |           |  |   |          
|----------------------------------- |  | ---- | --------- | ---- | - | --------- |  | - | ---------
|                                    |  | 2007 |           | 2006 |   | 2005     
|Revenues:                           |  |      |           |      |   |           |  |   |          
|Earned premiums                     |  | $    | 2,993,877 |      | $ | 2,997,023 |  | $ | 2,847,733
|Net investment income               |  |      | 158,911   |      |   | 151,099   |  |   | 122,582  
|Net realized investment gains       |  |      | 20,808    |      |   | 15,436    |  |   | 16,160   
|Other                               |  |      | 5,154     |      |   | 5,185     |  |   | 5,438    
|                                    |  |      |           |      |   |           |  |   |          
|Total revenues                      |  |      | 3,178,750 |      |   | 3,168,743 |  |   | 2,991,913
|                                    |  |      |           |      |   |           |  |   |          
|Expenses:                           |  |      |           |      |   |           |  |   |          
|Losses and loss adjustment expenses |  |      | 2,036,644 |      |   | 2,021,646 |  |   | 1,862,936
|Policy acquisition costs            |  |      | 659,671   |      |   | 648,945   |  |   | 618,915  
|Other operating expenses            |  |      | 158,810   |      |   | 176,563   |  |   | 150,201  
|Interest                            |  |      | 8,589     |      |   | 9,180     |  |   | 7,222    
|                                    |  |      |           |      |   |           |  |   |          
|Total expenses                      |  |      | 2,863,714 |      |   | 2,856,334 |  |   | 2,639,274
|                                    |  |      |           |      |   |           |  |   |          
|Income before income taxes          |  |      | 315,036   |      |   | 312,409   |  |   | 352,639  
|Income tax expense                  |  |      | 77,204    |      |   | 97,592    |  |   | 99,380   
|                                    |  |      |           |      |   |           |  |   |          
|Net income                          |  | $    | 237,832   |      | $ | 214,817   |  | $ | 253,259  
|                                    |  |      |           |      |   |           |  |   |          
|Basic earnings per share            |  | $    | 4.35      |      | $ | 3.93      |  | $ | 4.64     
|                                    |  |      |           |      |   |           |  |   |          
|Diluted earnings per share          |  | $    | 4.34      |      | $ | 3.92      |  | $ | 4.63     
|                                    |  |      |           |      |   |           |  |   |          







See accompanying notes to consolidated financial statements.





58



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME



Years ended December 31,

Amounts
expressed in thousands



|                                                                                                |  |      |         |   |      |   |         |      |  |   |         |  
|----------------------------------------------------------------------------------------------- |  | ---- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | -
|                                                                                                |  | 2007 |         |   | 2006 |   |         | 2005 | 
|Net income                                                                                      |  | $    | 237,832 |   |      | $ | 214,817 |      |  | $ | 253,259 |  
|Other comprehensive income (loss), before tax:                                                  |  |      |         |   |      |   |         |      |  |   |         |  
|Unrealized gains (losses) on securities:                                                        |  |      |         |   |      |   |         |      |  |   |         |  
|Unrealized holding gains (losses) arising during period                                         |  |      | 25,583  |   |      |   | 12,144  |      |  |   | (10,687 | )
|Less: reclassification adjustment for net gains included in net income                          |  |      | (8,800  | ) |      |   | (7,373  | )    |  |   | (10,868 | )
|                                                                                                |  |      |         |   |      |   |         |      |  |   |         |  
|Other comprehensive income (loss), before tax                                                   |  |      | 16,783  |   |      |   | 4,771   |      |  |   | (21,555 | )
|Income tax expense (benefit) related to unrealized holding gains (losses) arising during period |  |      | 8,958   |   |      |   | 4,248   |      |  |   | (3,751  | )
|Income tax benefit related to reclassification adjustment for net gains included in net income  |  |      | (3,080  | ) |      |   | (2,580  | )    |  |   | (3,804  | )
|                                                                                                |  |      |         |   |      |   |         |      |  |   |         |  
|Comprehensive income, net of tax                                                                |  | $    | 248,737 |   |      | $ | 217,920 |      |  | $ | 239,259 |  
|                                                                                                |  |      |         |   |      |   |         |      |  |   |         |  





See accompanying notes to consolidated financial statements.





59



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MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY



Years ended December 31,



Amounts expressed in thousands



|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|----------------------------------------------------------------- |  | ---- | --------- | - | ---- | - | --------- | ---- |  | - | --------- | -
|                                                                  |  | 2007 |           |   | 2006 |   |           | 2005 | 
|Common stock, beginning of year                                   |  | $    | 66,436    |   |      | $ | 63,103    |      |  | $ | 60,206    |  
|Proceeds of stock options exercised                               |  |      | 2,173     |   |      |   | 1,943     |      |  |   | 2,394     |  
|Share-based compensation expense                                  |  |      | 487       |   |      |   | 885       |      |  |   |          |  
|Tax benefit on sales of incentive stock options                   |  |      | 273       |   |      |   | 505       |      |  |   | 503       |  
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Common stock, end of year                                         |  |      | 69,369    |   |      |   | 66,436    |      |  |   | 63,103    |  
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Accumulated other comprehensive income, beginning of year         |  |      | 69,652    |   |      |   | 66,549    |      |  |   | 80,549    |  
|Net increase (decrease) in other comprehensive income, net of tax |  |      | 10,905    |   |      |   | 3,103     |      |  |   | (14,000   | )
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Accumulated other comprehensive income, end of year               |  |      | 80,557    |   |      |   | 69,652    |      |  |   | 66,549    |  
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Retained earnings, beginning of year                              |  |      | 1,588,042 |   |      |   | 1,478,185 |      |  |   | 1,318,793 |  
|Net income                                                        |  |      | 237,832   |   |      |   | 214,817   |      |  |   | 253,259   |  
|Dividends paid to shareholders                                    |  |      | (113,802  | ) |      |   | (104,960  | )    |  |   | (93,867   | )
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Retained earnings, end of year                                    |  |      | 1,712,072 |   |      |   | 1,588,042 |      |  |   | 1,478,185 |  
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  
|Total shareholders equity                                        |  | $    | 1,861,998 |   |      | $ | 1,724,130 |      |  | $ | 1,607,837 |  
|                                                                  |  |      |           |   |      |   |           |      |  |   |           |  





See accompanying notes to consolidated financial statements.





60



---

MERCURY GENERAL CORPORATION

AND SUBSIDIARIES



CONSOLIDATED STATEMENTS OF CASH FLOWS



Years Ended December 31,



Amounts expressed in thousands



|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|-------------------------------------------------------------------------------------------------------- |  | ---- | ---------- | - | ---- | - | ---------- | ---- |  | - | ---------- | -
|                                                                                                         |  | 2007 |            |   | 2006 |   |            | 2005 | 
|Cash flows from operating activities:                                                                    |  |      |            |   |      |   |            |      |  |   |            |  
|Net income                                                                                               |  | $    | 237,832    |   |      | $ | 214,817    |      |  | $ | 253,259    |  
|Adjustments to reconcile net income to net cash provided by operating activities:                        |  |      |            |   |      |   |            |      |  |   |            |  
|Depreciation and amortization                                                                            |  |      | 26,324     |   |      |   | 24,262     |      |  |   | 18,781     |  
|Net realized investment gains                                                                            |  |      | (20,808    | ) |      |   | (15,436    | )    |  |   | (16,160    | )
|Bond amortization, net                                                                                   |  |      | 7,414      |   |      |   | 4,701      |      |  |   | 11,814     |  
|Excess tax benefit from exercise of stock options                                                        |  |      | (273       | ) |      |   | (505       | )    |  |   |           |  
|Decrease (increase) in premiums receivable                                                               |  |      | 4,109      |   |      |   | (13,989    | )    |  |   | (14,741    | )
|Decrease (increase) in premium notes receivable                                                          |  |      | 2,036      |   |      |   | (2,611     | )    |  |   | (3,300     | )
|Increase in deferred policy acquisition costs                                                            |  |      | (22        | ) |      |   | (11,840    | )    |  |   | (23,103    | )
|Increase in unpaid losses and loss adjustment expenses                                                   |  |      | 15,093     |   |      |   | 66,219     |      |  |   | 121,859    |  
|(Decrease) increase in unearned premiums                                                                 |  |      | (11,974    | ) |      |   | 47,777     |      |  |   | 102,888    |  
|(Decrease) increase in accrued income taxes payable, excluding deferred tax on change in unrealized gain |  |      | (21,817    | ) |      |   | 24,435     |      |  |   | (6,443     | )
|Decrease in accounts payable and accrued expenses                                                        |  |      | (11,439    | ) |      |   | (467       | )    |  |   | (1,175     | )
|Net increase in trading securities                                                                       |  |      | (10,101    | ) |      |   |           |      |  |   |           |  
|Share-based compensation                                                                                 |  |      | 487        |   |      |   | 886        |      |  |   |           |  
|Other, net                                                                                               |  |      | (740       | ) |      |   | 24,947     |      |  |   | 62,114     |  
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Net cash provided by operating activities                                                                |  |      | 216,121    |   |      |   | 363,196    |      |  |   | 505,793    |  
|Cash flows from investing activities:                                                                    |  |      |            |   |      |   |            |      |  |   |            |  
|Fixed maturities available for sale:                                                                     |  |      |            |   |      |   |            |      |  |   |            |  
|Purchases                                                                                                |  |      | (1,782,206 | ) |      |   | (2,701,195 | )    |  |   | (1,787,879 | )
|Sales                                                                                                    |  |      | 1,442,863  |   |      |   | 1,912,718  |      |  |   | 937,481    |  
|Calls or maturities                                                                                      |  |      | 311,714    |   |      |   | 522,193    |      |  |   | 409,520    |  
|Equity securities available for sale:                                                                    |  |      |            |   |      |   |            |      |  |   |            |  
|Purchases                                                                                                |  |      | (578,573   | ) |      |   | (429,564   | )    |  |   | (406,974   | )
|Sales                                                                                                    |  |      | 546,314    |   |      |   | 404,730    |      |  |   | 401,016    |  
|(Decrease) increase in payable for securities, net                                                       |  |      | (5,141     | ) |      |   | 949        |      |  |   | 250        |  
|Net decrease in short-term investments                                                                   |  |      | 9,624      |   |      |   | 38,747     |      |  |   | 100,320    |  
|Purchase of fixed assets                                                                                 |  |      | (42,036    | ) |      |   | (40,644    | )    |  |   | (42,211    | )
|Sale of fixed assets                                                                                     |  |      | 1,110      |   |      |   | 529        |      |  |   | 1,211      |  
|Other, net                                                                                               |  |      | 3,455      |   |      |   | 8,675      |      |  |   | 3,442      |  
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Net cash used in investing activities                                                                    |  |      | (92,876    | ) |      |   | (282,862   | )    |  |   | (383,824   | )
|Cash flows from financing activities:                                                                    |  |      |            |   |      |   |            |      |  |   |            |  
|Dividends paid to shareholders                                                                           |  |      | (113,802   | ) |      |   | (104,960   | )    |  |   | (93,867    | )
|Excess tax benefit from exercise of stock options                                                        |  |      | 273        |   |      |   | 505        |      |  |   |           |  
|Mortgage loan pay-off                                                                                    |  |      | (11,250    | ) |      |   |           |      |  |   |           |  
|Proceeds from stock options exercised                                                                    |  |      | 2,173      |   |      |   | 1,943      |      |  |   | 2,394      |  
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Net cash used in financing activities                                                                    |  |      | (122,606   | ) |      |   | (102,512   | )    |  |   | (91,473    | )
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|Net increase (decrease) in cash                                                                          |  |      | 639        |   |      |   | (22,178    | )    |  |   | 30,496     |  
|Cash:                                                                                                    |  |      |            |   |      |   |            |      |  |   |            |  
|Beginning of the year                                                                                    |  |      | 47,606     |   |      |   | 69,784     |      |  |   | 39,288     |  
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  
|End of the year                                                                                          |  | $    | 48,245     |   |      | $ | 47,606     |      |  | $ | 69,784     |  
|                                                                                                         |  |      |            |   |      |   |            |      |  |   |            |  



See accompanying notes to
consolidated financial statements.





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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



December 31, 2007 and 2006



(1)    Significant Accounting Policies



Principles of Consolidation and Presentation



The
Company operates primarily as a private passenger automobile insurer selling policies through a network of independent agents and brokers in thirteen states. The Company also offers homeowners insurance, commercial automobile and property insurance,
mechanical breakdown insurance, commercial and dwelling fire insurance and umbrella insurance. The private passenger automobile lines of insurance exceeded 83% of the Companys net premiums written in 2007, 2006 and 2005, with approximately
79%, 75% and 73% of the private passenger automobile premiums written in the state of California during 2007, 2006 and 2005, respectively.



The consolidated financial statements include the accounts of Mercury General Corporation (the Company) and its wholly-owned subsidiaries, Mercury
Casualty Company, Mercury Insurance Company, California Automobile Insurance Company, California General Underwriters Insurance Company, Inc., Mercury Insurance Company of Georgia, Mercury Insurance Company of Illinois, Mercury Insurance Company of
Florida, Mercury Indemnity Company of Georgia, Mercury National Insurance Company, Mercury Indemnity Company of America, Mercury Insurance Services, LLC (MISLLC), American Mercury Insurance Company (AMI), Mercury Select
Management Company, Inc. (MSMC), American Mercury Lloyds Insurance Company (AML) and Mercury County Mutual Insurance Company (MCM). American Mercury MGA, Inc. (AMMGA) is a wholly-owned subsidiary of
AMI. AML is not owned by the Company, but is controlled by the Company through its attorney-in-fact, MSMC. MCM is not owned by the Company, but is controlled through a management contract and therefore its results are included in the consolidated
financial statements. The consolidated financial statements also include Concord Insurance Services, Inc. (Concord), a Texas insurance agency owned by the Company. All of the subsidiaries as a group, including AML and MCM, but excluding
MSMC, AMMGA, and MISLLC, are referred to as the Insurance Companies. The consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles (GAAP), which differ in some respects from
those filed in reports to insurance regulatory authorities. All significant intercompany balances and transactions have been eliminated.



The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. The most significant assumptions in the preparation of these
consolidated financial statements relate to loss and loss adjustment expenses. Actual results could differ from those estimates.



Investments



Fixed maturities available-for-sale include those securities that management intends to hold for indefinite periods, but which may be sold in response to changes in
interest rates, tax planning considerations or other aspects of asset/liability management. Fixed maturities available-for-sale, which include bonds and sinking fund preferred stocks, are carried at fair value. Investments in equity securities,
which include common stocks and non-redeemable preferred stocks, are carried at fair value. Short-term investments are carried at cost, which approximates fair value.



With limited exceptions, the market valuations were drawn from standard trade data sources. In no case was any valuation made by the
Companys management using models. Fixed maturities are amortized using first call date and are adjusted for anticipated prepayments. Mortgage-backed securities at amortized cost are adjusted for anticipated prepayment using the prospective
method. Equity holdings, including non-sinking fund preferred stocks, are, with minor exceptions, actively traded on national exchanges and were valued at the last transaction price on the balance sheet date.





62



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Temporary unrealized gains and losses for investments available for sale, except for those accounted for under
Statement of Financial Accounting Standards (SFAS) No. 133, Accounting for Derivative Instruments and Hedging Activities (SFAS No. 133) and SFAS No. 155, Accounting for Certain Hybrid
Financial Instruments, an amendment of SFAS No. 133 and SFAS No. 140 (SFAS No. 155), are credited or charged directly to shareholders equity as part of accumulated other comprehensive income (loss), net of
applicable taxes. Changes in fair value for those investments accounted for under SFAS No. 133 and SFAS No. 155, as well as for trading securities accounted for under SFAS No. 115, Accounting for Certain Investments in Debt and
Equity Securities (SFAS No. 115), are reflected in net realized gains or losses in the consolidated statements of income. When a decline in value of fixed maturities or equity securities is considered other than temporary, a
loss is recognized in the consolidated statements of income. Realized capital gains and losses are included in the consolidated statements of income based upon the specific identification method.



The Company writes covered call options through listed and over-the-counter exchanges.
When the Company writes an option, an amount equal to the premium received by the Company is recorded as a liability and is subsequently adjusted to the current fair value of the option written. Premiums received from writing options that
expire unexercised are treated by the Company on the expiration date as realized gains from investments. If a call option is exercised, the premium is added to the proceeds from the sale of the underlying security or currency in determining
whether the Company has realized a gain or loss. The Company, as writer of an option, bears the market risk of an unfavorable change in the price of the security underlying the written option.



Fair Value of Financial Instruments



Under SFAS No. 115, the Company categorizes all of its investments in debt
securities and the majority of equity securities as available-for-sale. The remaining equity securities are categorized as trading. Accordingly, all investments, including cash and short-term investments, are carried on the balance sheet at their
fair value. The carrying amounts and fair values for investment securities are disclosed in Note 2 of Notes to Consolidated Financial Statements and were drawn from standard trade data sources such as market and broker quotes. The carrying value of
receivables, accounts payable and accrued expenses and other liabilities is equivalent to the estimated fair value of those items.



Premium Income Recognition



Insurance premiums are recognized as income ratably over the term of the policies, that is, in proportion to the amount of insurance protection provided. Unearned
premiums are computed on a monthly pro rata basis. Unearned premiums are stated gross of reinsurance deductions, with the reinsurance deduction recorded in other assets and other receivables. Net premiums of $2.98 billion, $3.04 billion, and $2.95
billion were written in 2007, 2006 and 2005, respectively.



One broker
produced direct premiums written of approximately 14%, 13% and 14% of the Companys total direct premiums written during 2007, 2006 and 2005, respectively. No other agent or broker accounted for more than 2% of direct premiums written.



Premium Notes



Premium notes receivable represent the balance due to the Company from policyholders
who elect to finance their premiums over the policy term. The Company requires both a down payment and monthly payments as part of its financing program. Premium finance fees are charged to policyholders who elect to finance premiums. The fees



63



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



are charged at rates that vary with the amount of premium financed. Premium finance fees are recognized over the term of the premium note based upon the effective
yield.



Deferred Policy Acquisition Costs



Acquisition costs related to unearned premiums, which consist of commissions, premium
taxes and certain other underwriting costs, and which vary directly with and are directly related to the production of business, are deferred and amortized to expense ratably over the terms of the policies. Deferred acquisition costs are limited to
the amount which will remain after deducting from unearned premiums and anticipated investment income the estimated losses and loss adjustment expenses and the servicing costs that will be incurred as the premiums are earned. The Company does not
defer advertising expenses.



Losses and Loss Adjustment Expenses



The liability for losses and loss adjustment expenses is based
upon the accumulation of individual case estimates for losses reported prior to the close of the accounting period, plus estimates, based upon past experience, of ultimate developed costs which may differ from case estimates and estimates of
unreported claims. The liability is stated net of anticipated salvage and subrogation recoveries. The amount of reinsurance recoverable is included in other receivables.



Estimating loss reserves is a difficult process as there are many factors that can ultimately affect the final settlement of a claim and, therefore,
the reserve that is required. Changes in the regulatory and legal environment, results of litigation, medical costs, the cost of repair materials or labor rates can impact ultimate claim costs. In addition, time can be a critical part of reserving
determinations since the longer the span between the occurrence of a loss and the payment or settlement of the claim, the more variable the ultimate settlement amount can be. Accordingly, short-tail property damage claims tend to be more reasonably
predictable than long-tail liability claims. Management believes that the liability for losses and loss adjustment expenses is adequate to cover the ultimate net cost of losses and loss adjustment expenses incurred to date. Since the provisions for
loss reserves are necessarily based upon estimates, the ultimate liability may be more or less than such provisions.



The Company analyzes loss reserves quarterly primarily using the incurred loss development, average severity and claim count development methods described below.
The Company also uses the paid loss development method to analyze loss adjustment expense reserves and industry claims data as part of its reserve analysis. When deciding which method to use in estimating its reserves, the Company and its actuaries
evaluate the credibility of each method based on the maturity of the data available and the claims settlement practices for each particular line of business or coverage within a line of business. When establishing the reserve, the Company will
generally analyze the results from all of the methods used rather than relying on one method. While these methods are designed to determine the ultimate losses on claims under the Companys policies, there is inherent uncertainty in all
actuarial models since they use historical data to project outcomes. The Company believes that the techniques it uses provide a reasonable basis in estimating loss reserves.



| |  |  | The incurred loss development method analyzes historical incurred case loss (case reserves plus paid losses) development to estimate ultimate losses. The Company
applies development factors against current case incurred losses by accident period to calculate ultimate expected losses. The Company believes that the incurred loss development method provides a reasonable basis for evaluating ultimate losses,
particularly in the Companys larger, more established lines of business which have a long operating history.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



64



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



| |  |  | The claim count development method analyzes historical claim count development to estimate future incurred claim count development for current claims. The Company
applies these development factors against current claim counts by accident period to calculate ultimate expected claim counts.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The average severity method analyzes historical loss payments and/or incurred losses divided by closed claims and/or total claims to calculate an estimated average
cost per claim. From this, the expected ultimate average cost per claim can be estimated. The average severity method coupled with the claim count development method provides meaningful information regarding inflation and frequency
trends that the Company believes is useful in establishing reserves.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The paid loss development method analyzes historical payment patterns to estimate the amount of losses yet to be paid. The Company primarily uses this method for loss
adjustment expenses because specific case reserves are generally not established for loss adjustment expenses.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



In states with little operating history where there are insufficient claims data to prepare a reserve analysis relying solely on Company historical data, the
Company generally projects ultimate losses using industry average loss data or expected loss ratios. As the Company develops an operating history in these states, the Company will rely increasingly on the incurred loss development and average
severity and claim count development methods. The Company analyzes catastrophe losses separately from non-catastrophe losses. For these losses, the Company determines claim counts based on claims reported and development expectations from previous
catastrophes and applies an average expected loss per claim based on reserves established by adjusters and average losses on previous storms.



Depreciation and Amortization



Buildings are stated at the lower of cost or fair value and depreciated on a straight line basis over 30 years. Furniture and equipment and purchased software are
stated at cost and depreciated on a combination of straight-line and accelerated methods over 3 to 10 years. Automobiles are depreciated over 5 years, using an accelerated method. Internally developed computer software is capitalized in accordance
with Statement of Position 98-1, Accounting for the Costs of Computer Software Developed or Obtained for Internal Use, and amortized on a straight-line method over the estimated useful life of the software, not exceeding five years.
Leasehold improvements are stated at cost and amortized over the life of the associated lease.



Derivative Financial Instruments



The Company accounts for derivative financial instruments in accordance with SFAS No. 133, as amended by SFAS No. 138, Accounting for Certain Derivative Instruments and Hedging Activities, and SFAS No. 149,
Amendment of Statement 133 on Derivative Instruments and Hedging Activities. The Company has entered into a hedge transaction that converts fixed rate debt to variable rate debt, effectively hedging the change in fair value of
the fixed rate debt resulting from fluctuations in interest rates. The carrying values of the derivative designated as a fair value hedging instrument and the fixed rate debt are adjusted to fair values in accordance with SFAS No. 133, as
amended, as discussed in Note 5 of Notes to Consolidated Financial Statements.



Earnings Per Share



Earnings per share is
presented in accordance with the provisions of SFAS No. 128, Earnings per Share, which requires presentation of basic and diluted earnings per share for all publicly traded companies. Note 13 of Notes to Consolidated Financial
Statements contains the required disclosures which make up the calculation of basic and diluted earnings per share.





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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Segment Reporting



SFAS No. 131, Disclosures about Segments of an Enterprise and Related Information, establishes standards for reporting information
about operating segments. The Company does not have any operations that require separate disclosure as operating segments.



Income Taxes



The Company recognizes deferred tax assets and liabilities for temporary differences between the financial reporting basis and the tax basis of the Companys
assets and liabilities and expected benefits of utilizing net operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or settled. The impact on deferred taxes of changes in tax rates and laws, if any, are applied to the years during which temporary differences are expected to be settled, and reflected in the
financial statements in the period enacted.



Reinsurance



Liabilities for unearned premiums and unpaid losses are stated in the
accompanying consolidated financial statements before deductions for ceded reinsurance. The ceded amounts are immaterial and are carried in other receivables. Earned premiums are stated net of deductions for ceded reinsurance.



The Insurance Companies, as primary insurers, are required to pay losses to the extent
reinsurers are unable to discharge their obligations under the reinsurance agreements.



Supplemental Cash Flow Information



A summary of interest and income taxes paid is as follows:



|             |  |                         |         |      |   |        |  |   |        
|------------ |  | ----------------------- | ------- | ---- | - | ------ |  | - | -------
|             |  | Year Ended December 31,
|             |  | 2007                    |         | 2006 |   | 2005  
|             |  | (Amounts in thousands) 
|Interest     |  | $                       | 8,618   |      | $ | 8,702  |  | $ | 5,649  
|Income taxes |  |                         | 100,410 |      |   | 73,144 |  |   | 105,811



In 2007, the Company issued a
promissory note of $4.5 million that is due in April 2009 in connection with the acquisition of a 4.25 acre parcel of land in Brea, California.



Share-Based Compensation



Prior to January 1, 2006, the Company accounted for share-based compensation plans under the recognition and measurement provisions of Accounting Principles
Board Opinion No. 25, Accounting for Stock Issued to Employees. Under that method, when options are granted with a strike price equal to or greater than market price on the date of issuance, there is no impact on earnings either on
the date of the grant or thereafter, absent modification to the options. Accordingly, the Company recognized no share-based compensation expense in periods prior to January 1, 2006.



Effective January 1, 2006, the Company adopted SFAS No. 123 (revised 2004), Share-Based Payment (SFAS
No. 123R), using the modified prospective transition method and therefore has not restated results from



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



prior periods. Under this transition method, share-based compensation expense for 2006 includes compensation expense for all share-based compensation awards granted
prior to, but not yet vested as of, January 1, 2006, based on the grant-date fair value estimated in accordance with the original provisions of SFAS No. 123, Accounting for Stock-Based Compensation. Share-based compensation
expense for all share-based payment awards granted or modified on or after January 1, 2006 is based on the grant-date fair value estimated in accordance with the provisions of SFAS No. 123R. The Company recognizes these compensation costs
on a straight-line basis over the requisite service period of the award, which is the option vesting term of generally five years, for only those shares expected to vest. The fair value of stock option awards was estimated using the Black-Scholes
option pricing model with the grant-date assumptions and weighted-average fair values, as discussed in Note 12 of Notes to Consolidated Financial Statements.



Recently Issued Accounting Standards



Effective January 1, 2007, the Company adopted the Financial Accounting Standards Board (FASB) Interpretation No. 48, Accounting for
Uncertainty in Income Taxes  an interpretation of FASB Statement No. 109 (FIN No. 48). FIN No. 48 provides guidance on financial statement recognition and measurement of a tax position taken or expected to be
taken in a tax return related to uncertainties in income taxes. FIN No. 48 prescribes a more-likely-than-not recognition threshold that must be met before a tax benefit can be recognized in the financial statements. For a tax
position that meets the recognition threshold, the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement is recognized in the financial statements. FIN No. 48 also provides guidance on
derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition. The Companys adoption of FIN No. 48 did not have a material impact on its consolidated financial statements.



Effective January 1, 2007, the Company adopted the American Institute of Certified
Public Accountants (AICPA) Statement of Position 05-1, Accounting by Insurance Enterprises for Deferred Acquisition Costs in Connection with Modifications or Exchanges of Insurance Contracts (SOP 05-1). SOP 05-1
provides accounting guidance for deferred policy acquisition costs associated with internal replacements of insurance and investment contracts other than those already described in SFAS No. 97, Accounting and Reporting by Insurance
Enterprises for Certain Long-Duration Contracts and for Realized Gains and Losses from the Sale of Investments. SOP 05-1 defines an internal replacement as a modification in product benefits, features, rights or coverages that occurs by the
exchange of a contract for a new contract, or by amendment, endorsement or rider to a contract, or by the election of a feature or coverage within a contract. The provisions of SOP 05-1 are effective for internal replacements occurring in fiscal
years beginning after December 15, 2006. The Companys adoption of SOP 05-1 did not have a material impact on its consolidated financial statements.



Effective January 1, 2007, the Company adopted SFAS No. 155. The provisions of SFAS No. 155 are effective for all financial instruments acquired
or issued after the beginning of the first fiscal year after September 15, 2006. SFAS No. 155 amends the accounting for hybrid financial instruments and eliminates the exclusion of beneficial interests in securitized financial assets from
the guidance under SFAS No.133. It also eliminates the prohibition on the type of derivative instruments that qualified special purpose entities may hold under SFAS No. 140, Accounting for Transfers and Servicing of Financial Assets and
Extinguishment of Liabilities. Furthermore, SFAS No. 155 clarifies that concentrations of credit risk in the form of subordination are not embedded derivatives. The Companys adoption of SFAS No. 155 did not have a material
impact on its consolidated financial statements.



In September 2006, the
FASB issued SFAS No. 157, Fair Value Measurements (SFAS No. 157). SFAS No. 157 provides a single definition of fair value, together with a framework for measuring it, and requires



67



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



additional disclosure about the use of fair value to measure assets and liabilities. SFAS No. 157 emphasizes that fair value is a market-based measurement, not an
entity-specific measurement, and sets out a fair value hierarchy with the highest priority being quoted prices in active markets. SFAS No. 157 is effective for financial statements issued for fiscal years beginning after November 15, 2007,
and interim periods within those fiscal years. The adoption of SFAS No. 157 is not expected to have a material impact on the Companys consolidated financial statements.



In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial
LiabilitiesIncluding an Amendment of FASB Statement No. 115 (SFAS No. 159). SFAS No. 159 permits an entity to measure certain financial assets and financial liabilities at fair value. The main objective of SFAS
No. 159 is to improve financial reporting by allowing entities to mitigate volatility in reported earnings caused by the measurement of related assets and liabilities using different attributes, without having to apply complex hedge accounting
provisions. Entities that elect the fair value option will report unrealized gains and losses in earnings at each subsequent reporting date. SFAS No. 159 establishes presentation and disclosure requirements to help financial statement users
understand the effect of the entitys election on its earnings, but does not eliminate disclosure requirements of other accounting standards. SFAS No. 159 is effective as of the beginning of the first fiscal year that begins after
November 15, 2007.



The Company adopted SFAS No. 159 as of
the beginning of 2008 and elected to apply the fair value option to all short-term investments and all available-for-sale fixed maturity and equity securities existing at the time of adoption and similar securities acquired subsequently unless
otherwise noted at the time when the eligible item is first recognized, including hybrid financial instruments with embedded derivatives that would otherwise need to be bifurcated. The primary reasons for electing the fair value option were
simplification and cost-benefit considerations as well as expansion of use of fair value measurement consistent with the FASBs long-term measurement objectives for accounting for financial instruments. As a result of adopting SFAS
No. 159, a net unrealized gain of approximately $81 million, net of tax, related to available-for-sale securities was reclassified from accumulated other comprehensive income to retained earnings on January 1, 2008.



Reclassifications



Certain reclassifications have been made to the prior year balances to conform to the
current year presentation.



(2)    Investments and Investment
Income



Investment Income



A summary of net investment income is shown in the following table:



|                                           |  |                         |         |      |   |         |  |   |        
|------------------------------------------ |  | ----------------------- | ------- | ---- | - | ------- |  | - | -------
|                                           |  | Year ended December 31,
|                                           |  | 2007                    |         | 2006 |   | 2005   
|                                           |  | (Amounts in thousands) 
|Interest and dividends on fixed maturities |  | $                       | 141,021 |      | $ | 130,339 |  | $ | 100,403
|Dividends on equity securities             |  |                         | 9,476   |      |   | 8,152   |  |   | 10,149 
|Interest on short-term investments         |  |                         | 13,452  |      |   | 15,557  |  |   | 13,827 
|                                           |  |                         |         |      |   |         |  |   |        
|Total investment income                    |  |                         | 163,949 |      |   | 154,048 |  |   | 124,379
|Investment expense                         |  |                         | 5,038   |      |   | 2,949   |  |   | 1,797  
|                                           |  |                         |         |      |   |         |  |   |        
|Net investment income                      |  | $                       | 158,911 |      | $ | 151,099 |  | $ | 122,582
|                                           |  |                         |         |      |   |         |  |   |        





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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Realized Investment Gains and Losses



A summary of net realized investment gains and losses is as follows:



|                                        |  |                         |         |   |      |   |        |      |  |   |        |  
|--------------------------------------- |  | ----------------------- | ------- | - | ---- | - | ------ | ---- |  | - | ------ | -
|                                        |  | Year ended December 31, |        
|                                        |  | 2007                    |         |   | 2006 |   |        | 2005 | 
|                                        |  | (Amounts in thousands)  |        
|Net realized investment gains (losses): |  |                         |         |   |      |   |        |      |  |   |        |  
|Fixed maturities                        |  | $                       | (12,830 | ) |      | $ | (3,611 | )    |  | $ | (280   | )
|Equity securities                       |  |                         | 33,638  |   |      |   | 19,047 |      |  |   | 16,440 |  
|                                        |  |                         |         |   |      |   |        |      |  |   |        |  
|                                        |  | $                       | 20,808  |   |      | $ | 15,436 |      |  | $ | 16,160 |  
|                                        |  |                         |         |   |      |   |        |      |  |   |        |  



Net realized investment
gains (losses) includes investment write-downs considered to be other-than-temporary impairment losses of $22.7 million, $2.0 million, and $2.2 million in 2007, 2006, and 2005, respectively. In addition, in 2007, net realized investment gains and
losses also includes $2.0 million gain and $1.4 million loss related to the change in the fair value of trading securities and hybrid financial instruments, respectively.



Gross gains and losses realized on the sales of investments (excluding calls) are shown below:



|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|------------------------------------- |  | ----------------------- | ------- | - | ---- | - | ------- | ---- |  | - | ------ | -
|                                      |  | Year ended December 31, |        
|                                      |  | 2007                    |         |   | 2006 |   |         | 2005 | 
|                                      |  | (Amounts in thousands)  |        
|Fixed maturities available for sale:  |  |                         |         |   |      |   |         |      |  |   |        |  
|Gross realized gains                  |  | $                       | 1,626   |   |      | $ | 541     |      |  | $ | 604    |  
|Gross realized losses                 |  |                         | (4,196  | ) |      |   | (3,778  | )    |  |   | (1,539 | )
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|Net                                   |  | $                       | (2,570  | ) |      | $ | (3,237  | )    |  | $ | (935   | )
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|Equity securities available for sale: |  |                         |         |   |      |   |         |      |  |   |        |  
|Gross realized gains                  |  | $                       | 69,288  |   |      | $ | 30,990  |      |  | $ | 26,799 |  
|Gross realized losses                 |  |                         | (20,773 | ) |      |   | (10,955 | )    |  |   | (8,330 | )
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|Net                                   |  | $                       | 48,515  |   |      | $ | 20,035  |      |  | $ | 18,469 |  
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|Equity securities trading:            |  |                         |         |   |      |   |         |      |  |   |        |  
|Gross realized gains                  |  | $                       | 7,145   |   |      | $ |        |      |  | $ |       |  
|Gross realized losses                 |  |                         | (5,431  | ) |      |   |        |      |  |   |       |  
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  
|Net                                   |  | $                       | 1,714   |   |      | $ |        |      |  | $ |       |  
|                                      |  |                         |         |   |      |   |         |      |  |   |        |  



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Unrealized Investment Gains and Losses



A summary of the net increase (decrease) in unrealized investment gains and losses
less applicable income tax expense (benefit) is as follows:



|                                                                       |  |                         |         |   |      |   |        |      |  |   |         |  
|---------------------------------------------------------------------- |  | ----------------------- | ------- | - | ---- | - | ------ | ---- |  | - | ------- | -
|                                                                       |  | Year ended December 31, |        
|                                                                       |  | 2007                    |         |   | 2006 |   |        | 2005 | 
|                                                                       |  | (Amounts in thousands)  |        
|Net increase (decrease) in net unrealized investment gains and losses: |  |                         |         |   |      |   |        |      |  |   |         |  
|Fixed maturities available for sale                                    |  | $                       | (18,612 | ) |      | $ | (4,538 | )    |  | $ | (28,546 | )
|Income tax benefit                                                     |  |                         | (6,514  | ) |      |   | (1,589 | )    |  |   | (9,990  | )
|                                                                       |  |                         |         |   |      |   |        |      |  |   |         |  
|                                                                       |  | $                       | (12,098 | ) |      | $ | (2,949 | )    |  | $ | (18,556 | )
|                                                                       |  |                         |         |   |      |   |        |      |  |   |         |  
|Equity securities                                                      |  | $                       | 35,382  |   |      | $ | 9,311  |      |  | $ | 6,988   |  
|Income tax expense                                                     |  |                         | 12,379  |   |      |   | 3,259  |      |  |   | 2,432   |  
|                                                                       |  |                         |         |   |      |   |        |      |  |   |         |  
|                                                                       |  | $                       | 23,003  |   |      | $ | 6,052  |      |  | $ | 4,556   |  
|                                                                       |  |                         |         |   |      |   |        |      |  |   |         |  



Accumulated unrealized gains and
losses on securities available for sale are as follows:



|                                      |  |                        |         |   |      |   |         |  
|------------------------------------- |  | ---------------------- | ------- | - | ---- | - | ------- | -
|                                      |  | December 31,           |        
|                                      |  | 2007                   |         |   | 2006 |  
|                                      |  | (Amounts in thousands) |        
|Fixed maturities available for sale:  |  |                        |         |   |      |   |         |  
|Unrealized gains                      |  | $                      | 54,975  |   |      | $ | 63,705  |  
|Unrealized losses                     |  |                        | (26,314 | ) |      |   | (16,433 | )
|Tax effect                            |  |                        | (10,031 | ) |      |   | (16,545 | )
|                                      |  |                        |         |   |      |   |         |  
|                                      |  | $                      | 18,630  |   |      | $ | 30,727  |  
|                                      |  |                        |         |   |      |   |         |  
|Equity securities available for sale: |  |                        |         |   |      |   |         |  
|Unrealized gains                      |  | $                      | 104,717 |   |      | $ | 65,709  |  
|Unrealized losses                     |  |                        | (9,463  | ) |      |   | (5,837  | )
|Tax effect                            |  |                        | (33,326 | ) |      |   | (20,947 | )
|                                      |  |                        |         |   |      |   |         |  
|                                      |  | $                      | 61,928  |   |      | $ | 38,925  |  
|                                      |  |                        |         |   |      |   |         |  





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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Fair Value of Investments



The amortized cost and estimated fair value of investments in fixed maturities available-for-sale (excluding hybrid financial
instruments with an estimated fair value of $31.8 million) as of December 31, 2007 are as follows:



|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          
|------------------------------------------------------------------------------------- |  | ---------------------- | --------- | -------------------- | - | --------------------- |  | ------------------- | ------ |  | - | ---------
|                                                                                      |  | AmortizedCost          |           | GrossUnrealizedGains |   | GrossUnrealizedLosses |  | EstimatedFair Value
|                                                                                      |  | (Amounts in thousands)
|U.S. Treasury securities and obligations of U.S. government corporations and agencies |  | $                      | 36,157    |                      | $ | 283                   |  | $                   | 65     |  | $ | 36,375   
|Obligations of states and political subdivisions                                      |  |                        | 2,435,215 |                      |   | 49,878                |  |                     | 20,552 |  |   | 2,464,541
|Mortgage-backed securities                                                            |  |                        | 227,606   |                      |   | 2,018                 |  |                     | 2,049  |  |   | 227,575  
|Corporate securities                                                                  |  |                        | 126,272   |                      |   | 2,789                 |  |                     | 3,633  |  |   | 125,428  
|Redeemable preferred stock                                                            |  |                        | 2,079     |                      |   | 7                     |  |                     | 15     |  |   | 2,071    
|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          
|Totals                                                                                |  | $                      | 2,827,329 |                      | $ | 54,975                |  | $                   | 26,314 |  | $ | 2,855,990
|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          



The amortized cost and estimated
fair value of investments in fixed maturities available-for-sale as of December 31, 2006 are as follows:



|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          
|------------------------------------------------------------------------------------- |  | ---------------------- | --------- | -------------------- | - | --------------------- |  | ------------------- | ------ |  | - | ---------
|                                                                                      |  | AmortizedCost          |           | GrossUnrealizedGains |   | GrossUnrealizedLosses |  | EstimatedFair Value
|                                                                                      |  | (Amounts in thousands)
|U.S. Treasury securities and obligations of U.S. government corporations and agencies |  | $                      | 133,733   |                      | $ | 36                    |  | $                   | 1,292  |  | $ | 132,477  
|Obligations of states and political subdivisions                                      |  |                        | 2,282,877 |                      |   | 59,780                |  |                     | 6,695  |  |   | 2,335,962
|Mortgage-backed securities                                                            |  |                        | 273,420   |                      |   | 1,179                 |  |                     | 2,866  |  |   | 271,733  
|Corporate securities                                                                  |  |                        | 157,893   |                      |   | 2,709                 |  |                     | 5,553  |  |   | 155,049  
|Redeemable preferred stock                                                            |  |                        | 3,792     |                      |   | 1                     |  |                     | 27     |  |   | 3,766    
|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          
|Totals                                                                                |  | $                      | 2,851,715 |                      | $ | 63,705                |  | $                   | 16,433 |  | $ | 2,898,987
|                                                                                      |  |                        |           |                      |   |                       |  |                     |        |  |   |          



The Company monitors its
investments closely. If an unrealized loss is determined to be other than temporary, it is written off as a realized loss through the consolidated statements of income. The Companys assessment of other-than-temporary impairments is
security-specific as of the balance sheet date and considers various factors including the length of time and the extent to which the fair value has been lower than the cost, the financial condition and the near-term prospects of the issuer, whether
the debtor is current on its contractually obligated interest and principal payments, and the Companys intent and ability to hold the securities until they mature or recover their value. The Company recognized $22.7 million and $2.0 million in
realized losses as other-than-temporary declines to its investment securities during 2007 and 2006, respectively.





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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



The following table illustrates the gross unrealized losses on securities available for sale and the fair value
of those securities, aggregated by investment category as of December 31, 2007. The table also illustrates the length of time that they have been in a continuous unrealized loss position as of December 31, 2007.



|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|------------------------------------------------------------------------------------- |  | ---------------------- | ------ | ----------------- | - | ---------------- |  | --------- | ------ | ---------------- | - | --------- |  | - | ------ |  | - | ---------
|                                                                                      |  | Less than 12 months    |        | 12 months or more |   | Total           
|                                                                                      |  | UnrealizedLosses       |        | FairValue         |   | UnrealizedLosses |  | FairValue |        | UnrealizedLosses |   | FairValue
|                                                                                      |  | (Amounts in thousands)
|U.S. Treasury Securities and obligations of U.S. government corporations and agencies |  | $                      | 64     |                   | $ | 13,140           |  | $         | 1      |                  | $ | 1,300     |  | $ | 65     |  | $ | 14,440   
|Obligations of states and political subdivisions                                      |  |                        | 12,342 |                   |   | 788,701          |  |           | 8,210  |                  |   | 294,940   |  |   | 20,552 |  |   | 1,083,641
|Corporate securities                                                                  |  |                        | 2,177  |                   |   | 18,141           |  |           | 1,456  |                  |   | 48,444    |  |   | 3,633  |  |   | 66,585   
|Mortgage-backed securities                                                            |  |                        | 606    |                   |   | 35,733           |  |           | 1,443  |                  |   | 64,509    |  |   | 2,049  |  |   | 100,242  
|Redeemable preferred stock                                                            |  |                        | 4      |                   |   | 492              |  |           | 11     |                  |   | 1,184     |  |   | 15     |  |   | 1,676    
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|Subtotal, debt securities                                                             |  |                        | 15,193 |                   |   | 856,207          |  |           | 11,121 |                  |   | 410,377   |  |   | 26,314 |  |   | 1,266,584
|Equity securities                                                                     |  |                        | 8,882  |                   |   | 81,215           |  |           | 581    |                  |   | 4,060     |  |   | 9,463  |  |   | 85,275   
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|Total temporarily impaired securities                                                 |  | $                      | 24,075 |                   | $ | 937,422          |  | $         | 11,702 |                  | $ | 414,437   |  | $ | 35,777 |  | $ | 1,351,859
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          



The $35.8 million gross
unrealized losses on securities available for sale represents 1.03% of total investments at amortized cost. These unrealized losses consist mostly of individual securities with unrealized losses of less than 20% of each securitys amortized
cost. Of these, the most significant unrealized loss relates to one corporate bond with an unrealized loss of approximately $1.3 million and with a market value decline of 13% of amortized cost. Approximately $1.2 million of the total gross
unrealized losses relates to 26 individual equity securities and one fixed maturity security with unrealized losses that exceed 20% of each securitys amortized cost. None of these 27 securities have unrealized losses greater than $0.1 million
nor have they been in an unrealized loss position for more than 12 months.



Based upon the Companys analysis of the securities, which includes consideration of the status of debt servicing for fixed maturities and third party analyst estimates for the equity securities, and the Companys intent and
ability to hold the securities until they mature or recover their costs, the Company has concluded that the gross unrealized losses of $35.8 million at December 31, 2007 were temporary in nature. However, facts and circumstances may change
which could result in a decline in fair value considered to be other than temporary.



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



The following table illustrates the gross unrealized losses on securities available for sale and the fair value
of those securities, aggregated by investment category as of December 31, 2006. The table also illustrates the length of time that they have been in a continuous unrealized loss position as of December 31, 2006.



|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|------------------------------------------------------------------------------------- |  | ---------------------- | ------ | ----------------- | - | ---------------- |  | --------- | ------ | ---------------- | - | --------- |  | - | ------ |  | - | ---------
|                                                                                      |  | Less than 12 months    |        | 12 months or more |   | Total           
|                                                                                      |  | UnrealizedLosses       |        | FairValue         |   | UnrealizedLosses |  | FairValue |        | UnrealizedLosses |   | FairValue
|                                                                                      |  | (Amounts in thousands)
|U.S. Treasury Securities and obligations of U.S. government corporations and agencies |  | $                      | 127    |                   | $ | 34,167           |  | $         | 1,165  |                  | $ | 84,517    |  | $ | 1,292  |  | $ | 118,684  
|Obligations of states and political subdivisions                                      |  |                        | 3,140  |                   |   | 436,060          |  |           | 3,555  |                  |   | 181,190   |  |   | 6,695  |  |   | 617,250  
|Corporate securities                                                                  |  |                        | 927    |                   |   | 39,263           |  |           | 4,626  |                  |   | 61,136    |  |   | 5,553  |  |   | 100,399  
|Mortgage-backed securities                                                            |  |                        | 1,043  |                   |   | 83,784           |  |           | 1,823  |                  |   | 70,457    |  |   | 2,866  |  |   | 154,241  
|Redeemable preferred stock                                                            |  |                        | 27     |                   |   | 2,772            |  |           |       |                  |   |          |  |   | 27     |  |   | 2,772    
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|Subtotal, debt securities                                                             |  |                        | 5,264  |                   |   | 596,046          |  |           | 11,169 |                  |   | 397,300   |  |   | 16,433 |  |   | 993,346  
|Equity securities                                                                     |  |                        | 5,153  |                   |   | 48,653           |  |           | 684    |                  |   | 15,323    |  |   | 5,837  |  |   | 63,976   
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          
|Total temporarily impaired securities                                                 |  | $                      | 10,417 |                   | $ | 644,699          |  | $         | 11,853 |                  | $ | 412,623   |  | $ | 22,270 |  | $ | 1,057,322
|                                                                                      |  |                        |        |                   |   |                  |  |           |        |                  |   |           |  |   |        |  |   |          



Unrealized losses that have been
in a continuous unrealized loss position over 12 months are mostly accounted for by unrealized losses of fixed maturity securities, and amounted to 0.3% of the total investment market value at December 31, 2007 compared to 0.3% at
December 31, 2006. The increase from December 31, 2006 to December 31, 2007 in the total unrealized losses is predominantly in the obligations of states and political subdivisions (municipal bond) category and relates primarily to the
credit market dislocation experienced during 2007.



At December 31,
2007, bond holdings rated below investment grade were 1.3% of total investments at fair value. The average rating of the bond portfolio was AA, investment grade. Additionally, the Company owns securities that are credit enhanced by financial
guarantors that are subject to uncertainty related to market perception of the guarantors ability to perform. Determining the estimated fair value of municipal bonds could become more difficult should markets for these securities become
illiquid. The amortized cost and estimated fair value of fixed maturities available for sale at December 31, 2007 by contractual maturity are shown below. Expected maturities will differ from contractual maturities because borrowers may have
the right to call or prepay obligations with or without call or prepayment penalties.



|                                       |  |                        |           |                     |   |          
|-------------------------------------- |  | ---------------------- | --------- | ------------------- | - | ---------
|                                       |  | AmortizedCost          |           | EstimatedFair Value
|                                       |  | (Amounts in thousands)
|Fixed maturities available for sale:   |  |                        |           |                     |   |          
|Due in one year or less                |  | $                      | 34,688    |                     | $ | 34,191   
|Due after one year through five years  |  |                        | 197,290   |                     |   | 199,567  
|Due after five years through ten years |  |                        | 637,127   |                     |   | 656,959  
|Due after ten years                    |  |                        | 1,745,619 |                     |   | 1,750,971
|Mortgage-backed securities             |  |                        | 245,731   |                     |   | 246,072  
|                                       |  |                        |           |                     |   |          
|                                       |  | $                      | 2,860,455 |                     | $ | 2,887,760
|                                       |  |                        |           |                     |   |          



73



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



(3)    Fixed Assets



A summary of fixed assets follows:



|                              |  |                        |          |   |      |   |          |  
|----------------------------- |  | ---------------------- | -------- | - | ---- | - | -------- | -
|                              |  | December 31,           |         
|                              |  | 2007                   |          |   | 2006 |  
|                              |  | (Amounts in thousands) |         
|Land                          |  | $                      | 23,353   |   |      | $ | 15,848   |  
|Buildings                     |  |                        | 94,827   |   |      |   | 87,529   |  
|Furniture and equipment       |  |                        | 116,531  |   |      |   | 110,159  |  
|Capitalized software          |  |                        | 74,307   |   |      |   | 52,361   |  
|Leasehold improvements        |  |                        | 4,468    |   |      |   | 4,211    |  
|                              |  |                        |          |   |      |   |          |  
|                              |  |                        | 313,486  |   |      |   | 270,108  |  
|Less accumulated depreciation |  |                        | (141,129 | ) |      |   | (117,848 | )
|                              |  |                        |          |   |      |   |          |  
|Net fixed assets              |  | $                      | 172,357  |   |      | $ | 152,260  |  
|                              |  |                        |          |   |      |   |          |  



Depreciation expense including
amortization of leasehold improvements was $26.3 million, $24.3 million, and $18.8 million during 2007, 2006 and 2005, respectively.



(4)    Deferred Policy Acquisition Costs



Policy acquisition costs incurred and amortized are as follows:



|                                |  |                         |          |   |      |   |          |      |  |   |          |  
|------------------------------- |  | ----------------------- | -------- | - | ---- | - | -------- | ---- |  | - | -------- | -
|                                |  | Year ended December 31, |         
|                                |  | 2007                    |          |   | 2006 |   |          | 2005 | 
|                                |  | (Amounts in thousands)  |         
|Balance, beginning of year      |  | $                       | 209,783  |   |      | $ | 197,943  |      |  | $ | 174,840  |  
|Costs deferred during the year  |  |                         | 659,692  |   |      |   | 660,785  |      |  |   | 642,018  |  
|Amortization charged to expense |  |                         | (659,670 | ) |      |   | (648,945 | )    |  |   | (618,915 | )
|                                |  |                         |          |   |      |   |          |      |  |   |          |  
|Balance, end of year            |  | $                       | 209,805  |   |      | $ | 209,783  |      |  | $ | 197,943  |  
|                                |  |                         |          |   |      |   |          |      |  |   |          |  



(5)    Notes Payable



Notes Payable consists of the following:



|                        |  |                        |         |      |   |        
|----------------------- |  | ---------------------- | ------- | ---- | - | -------
|                        |  | December 31,          
|                        |  | 2007                   |         | 2006
|                        |  | (Amounts in thousands)
|Unsecured senior notes  |  | $                      | 134,062 |      | $ | 130,304
|Mortgage note           |  |                        |        |      |   | 11,250 
|Secured promissory note |  |                        | 4,500   |      |   |       
|                        |  |                        |         |      |   |        
|                        |  | $                      | 138,562 |      | $ | 141,554
|                        |  |                        |         |      |   |        



On August 7, 2001, the
Company issued $125 million of senior notes payable. The notes are unsecured, senior obligations of the Company with a 7.25% annual coupon rate payable on February 15 and August 15 each year. The notes mature on August 15, 2011. The
Company incurred debt issuance costs of approximately $1.3 million, inclusive of underwriters fees. These costs are deferred and then amortized as a component of interest expense over the term of the notes. The notes were issued at a slight
discount of 99.723%, resulting in the effective annualized interest rate including debt issuance costs of approximately 7.44%.



74



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Effective January 2, 2002, the Company entered into an interest rate swap of its fixed rate obligation on
the senior notes for a floating rate of LIBOR plus 107 basis points. The swap agreement terminates on August 15, 2011 and includes an early termination option exercisable by either party on the fifth anniversary or each subsequent anniversary
by providing sufficient notice, as defined. The swap reduced interest expense in 2005, 2006 and 2007, but does expose the Company to higher interest expense in future periods if LIBOR rates increase. The effective annualized interest rate was 6.4%
and 6.6% in 2007 and 2006, respectively. The swap is designated as a fair value hedge and qualifies for the shortcut method under SFAS No. 133, because the hedge is deemed to have no ineffectiveness. The fair value of the interest
rate swap was $9,218,000 and $5,496,000 at December 31, 2007 and 2006, respectively, and has been recorded in other assets in the consolidated balance sheets with a corresponding increase to notes payable. The interest rate swap was determined
to be highly effective and no amount of ineffectiveness was recorded in earnings during 2007 and 2006.



In October 2007, the Company completed the acquisition of a 4.25 acre parcel of land in Brea, California. In conjunction with the purchase, the Company entered into
an 18-month lease agreement with the seller allowing the seller to use the property during the lease term. Also, as part of the acquisition, the Company issued a secured promissory note in the amount of $4,500,000 without interest. The note is
payable three business days after the Company receives a written notice from the seller that the property has been vacated in accordance with the lease.



The aggregated maturities for notes payable are as follows:



|     |  |          |            
|---- |  | -------- | -----------
|Year |  | Maturity
|2008 |  | $        | 0          
|2009 |  | $        | 4,500,000  
|2010 |  | $        | 0          
|2011 |  | $        | 125,000,000



(6)    Income Taxes



Income tax provision



The Company and its subsidiaries file a consolidated Federal income tax return. The
provision for income tax expense (benefit) consists of the following components:



|         |  |                         |        |   |      |   |         |      |  |   |       
|-------- |  | ----------------------- | ------ | - | ---- | - | ------- | ---- |  | - | ------
|         |  | Year ended December 31,
|         |  | 2007                    |        |   | 2006 |   |         | 2005
|         |  | (Amounts in thousands) 
|Federal  |  |                         |        |   |      |   |         |      |  |   |       
|Current  |  | $                       | 82,016 |   |      | $ | 80,069  |      |  | $ | 82,509
|Deferred |  |                         | (7,844 | ) |      |   | (7,169  | )    |  |   | 13,520
|         |  |                         |        |   |      |   |         |      |  |   |       
|         |  | $                       | 74,172 |   |      | $ | 72,900  |      |  | $ | 96,029
|         |  |                         |        |   |      |   |         |      |  |   |       
|State    |  |                         |        |   |      |   |         |      |  |   |       
|Current  |  | $                       | 1,994  |   |      | $ | 23,039  |      |  | $ | 2,463 
|Deferred |  |                         | 1,038  |   |      |   | 1,653   |      |  |   | 888   
|         |  |                         |        |   |      |   |         |      |  |   |       
|         |  | $                       | 3,032  |   |      | $ | 24,692  |      |  | $ | 3,351 
|         |  |                         |        |   |      |   |         |      |  |   |       
|Total    |  |                         |        |   |      |   |         |      |  |   |       
|Current  |  | $                       | 84,010 |   |      | $ | 103,108 |      |  | $ | 84,972
|Deferred |  |                         | (6,806 | ) |      |   | (5,516  | )    |  |   | 14,408
|         |  |                         |        |   |      |   |         |      |  |   |       
|Total    |  | $                       | 77,204 |   |      | $ | 97,592  |      |  | $ | 99,380
|         |  |                         |        |   |      |   |         |      |  |   |       



75



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



The income tax provision reflected in the consolidated statements of income is less than the expected
federal income tax on income before income taxes as shown in the table below:



|                                                                                                      |  |                         |         |   |      |   |         |      |  |   |         |  
|----------------------------------------------------------------------------------------------------- |  | ----------------------- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | -
|                                                                                                      |  | Year ended December 31, |        
|                                                                                                      |  | 2007                    |         |   | 2006 |   |         | 2005 | 
|                                                                                                      |  | (Amounts in thousands)  |        
|Computed tax expense at 35%                                                                           |  | $                       | 110,263 |   |      | $ | 109,343 |      |  | $ | 123,424 |  
|Tax-exempt interest income                                                                            |  |                         | (38,254 | ) |      |   | (33,325 | )    |  |   | (28,187 | )
|Dividends received deduction                                                                          |  |                         | (2,087  | ) |      |   | (1,902  | )    |  |   | (2,333  | )
|Reduction of losses incurred deduction for 15% of income on securities purchased after August 7, 1986 |  |                         | 6,014   |   |      |   | 5,245   |      |  |   | 4,474   |  
|Other, net                                                                                            |  |                         | 1,268   |   |      |   | 18,231  |      |  |   | 2,002   |  
|                                                                                                      |  |                         |         |   |      |   |         |      |  |   |         |  
|Income tax expense                                                                                    |  | $                       | 77,204  |   |      | $ | 97,592  |      |  | $ | 99,380  |  
|                                                                                                      |  |                         |         |   |      |   |         |      |  |   |         |  



Deferred Tax Asset and
Liability



The temporary differences that give rise to a
significant portion of the deferred tax asset (liability) relate to the following:



|                                                                                      |  |                        |          |   |      |   |          |  
|------------------------------------------------------------------------------------- |  | ---------------------- | -------- | - | ---- | - | -------- | -
|                                                                                      |  | December 31,           |         
|                                                                                      |  | 2007                   |          |   | 2006 |  
|                                                                                      |  | (Amounts in thousands) |         
|Deferred tax assets                                                                   |  |                        |          |   |      |   |          |  
|20% of net unearned premium                                                           |  | $                      | 68,027   |   |      | $ | 68,975   |  
|Discounting of loss reserves and salvage and subrogation recoverable for tax purposes |  |                        | 15,941   |   |      |   | 17,812   |  
|Write-down of impaired investments                                                    |  |                        | 11,549   |   |      |   | 4,757    |  
|Other deferred tax assets                                                             |  |                        | 10,800   |   |      |   | 3,478    |  
|                                                                                      |  |                        |          |   |      |   |          |  
|Total gross deferred tax assets                                                       |  |                        | 106,317  |   |      |   | 95,022   |  
|                                                                                      |  |                        |          |   |      |   |          |  
|Deferred tax liabilities                                                              |  |                        |          |   |      |   |          |  
|Deferred acquisition costs                                                            |  |                        | (73,432  | ) |      |   | (73,424  | )
|Tax liability on net unrealized gain on securities carried at fair value              |  |                        | (43,357  | ) |      |   | (37,492  | )
|Tax depreciation in excess of book depreciation                                       |  |                        | (10,073  | ) |      |   | (10,967  | )
|Accretion on bonds                                                                    |  |                        | (945     | ) |      |   | (914     | )
|Undistributed earnings of insurance subsidiaries                                      |  |                        | (5,113   | ) |      |   | (4,510   | )
|Other deferred tax liabilities                                                        |  |                        | (4,249   | ) |      |   | (1,323   | )
|                                                                                      |  |                        |          |   |      |   |          |  
|Total gross deferred tax liabilities                                                  |  |                        | (137,169 | ) |      |   | (128,630 | )
|                                                                                      |  |                        |          |   |      |   |          |  
|Net deferred tax liabilities                                                          |  | $                      | (30,852  | ) |      | $ | (33,608  | )
|                                                                                      |  |                        |          |   |      |   |          |  



Realization of deferred tax
assets is dependent on generating sufficient taxable income prior to their expiration. Although realization is not assured, management believes it is more likely than not that the deferred tax assets will be realized.



76



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Uncertainty in Income Taxes



The Company and its subsidiaries file income tax returns in the U.S. federal jurisdiction and various states. The tax years that
remain subject to examination by major taxing jurisdictions are 2004 through 2006 for federal taxes and 2001 through 2006 for California state taxes.



On March 28, 2006, the California State Board of Equalization (SBE) upheld Notices of Proposed Assessments issued against the Company for tax years
1993 through 1996 in which the Franchise Tax Board (FTB) disallowed a portion of the Companys expenses related to management services provided to its insurance subsidiaries on grounds that such expenses were allocable to the
Companys tax-deductible dividends from such subsidiaries. The SBE decision resulted in a smaller disallowance of the Companys interest expense deductions than was proposed by the FTB in those years. As a result of this ruling, the
Company recorded an income tax charge (including penalties and interest) of approximately $15 million, after federal tax benefit, in the first quarter of 2006. The Company believes that the deduction of the expenses related to management services
provided to its insurance subsidiaries is appropriate and is challenging the SBE decision in Superior Court.



The California FTB has audited the 1997 through 2002 and 2004 tax returns and accepted the 1997 through 2000 returns to be correct as filed. The Company received a
notice of examination for the 2003 tax return from the FTB in January 2008. For the Companys 2001, 2002, and 2004 tax returns, the FTB has taken exception to the state apportionment factors used by the Company. Specifically, the FTB has
asserted that payroll and property factors from Mercury Insurance Services, LLC, a subsidiary of Mercury Casualty Company that are excluded from the Mercury General California Franchise tax return, should be included in the California apportionment
factors. In addition, for the 2004 tax return, the FTB has asserted that a portion of management fee expenses paid by Mercury Insurance Services, LLC should be disallowed. Based on these assertions, the FTB has issued notices of proposed tax
assessments for the 2001, 2002 and 2004 tax years, totaling approximately $5 million. The Company strongly disagrees with the position taken by the FTB and plans to formally appeal the assessments before the SBE. An unfavorable ruling against the
Company may have a material impact on the Companys results of operations in the period of such ruling. Management believes that the issue will ultimately be resolved in favor of the Company. However, there can be no assurance that the Company
will prevail on this matter.



The Company adopted the provisions of FIN
No. 48 on January 1, 2007. No adjustment to the Companys financial position was required as a result of the implementation of this Interpretation.



A reconciliation of the beginning and ending balances of unrecognized tax benefits is as follows:



|                                                                          |  |   |            |  
|------------------------------------------------------------------------- |  | - | ---------- | -
|Balance at January 1, 2007                                                |  | $ | 7,382,000  |  
|Additions based on tax positions related to the current year              |  |   | 921,000    |  
|Additions for tax positions of prior years                                |  |   | 289,000    |  
|Reductions for tax positions related to the current year                  |  |   |           |  
|Reductions for tax positions of prior years                               |  |   | (4,113,000 | )
|Decreases resulting from settlements with taxing authorities              |  |   |           |  
|Reductions as a result of a lapse of the applicable statue of limitations |  |   | (61,000    | )
|                                                                          |  |   |            |  
|Balance at December 31, 2007                                              |  | $ | 4,418,000  |  
|                                                                          |  |   |            |  



Of this total, $3,279,000
represents unrecognized tax benefits, net of federal tax benefit and accrued interest expense which, if recognized, would affect the Companys effective tax rate.



77



---

MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Management anticipates that it is reasonably possible that the Companys total amount of unrecognized tax
benefits will increase within the next twelve months by approximately $800,000 to $1,000,000 related to its ongoing California state tax apportionment factor issues.



The Company recognizes interest and penalties related to unrecognized tax benefits as a part of income taxes. During the years ended
December 31, 2007, 2006, and 2005, the Company recognized interest and penalty expense of $450,000, $14,432,000, and $610,000, respectively. The Company carried an accrued interest balance of $710,000 and $260,000 at December 31, 2007 and
2006, respectively. No penalties have been expensed in 2007.



(7)    Reserves for Losses and Loss Adjustment Expenses



Activity in the reserves for losses and loss adjustment expenses is summarized as follows:



|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|-------------------------------------------------------- |  | ----------------------- | --------- | - | ---- | - | --------- | ---- |  | - | --------- | -
|                                                         |  | Year ended December 31, |          
|                                                         |  | 2007                    |           |   | 2006 |   |           | 2005 | 
|                                                         |  | (Amounts in thousands)  |          
|Gross reserves, beginning of year                        |  | $                       | 1,088,822 |   |      | $ | 1,022,603 |      |  | $ | 900,744   |  
|Less reinsurance recoverable                             |  |                         | (6,429    | ) |      |   | (16,969   | )    |  |   | (14,137   | )
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Net reserves, beginning of year                          |  |                         | 1,082,393 |   |      |   | 1,005,634 |      |  |   | 886,607   |  
|Incurred losses and loss adjustment expenses related to: |  |                         |           |   |      |   |           |      |  |   |           |  
|Current year                                             |  |                         | 2,017,120 |   |      |   | 2,000,357 |      |  |   | 1,909,453 |  
|Prior years                                              |  |                         | 19,524    |   |      |   | 21,289    |      |  |   | (46,517   | )
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Total incurred losses and loss adjustment expenses       |  |                         | 2,036,644 |   |      |   | 2,021,646 |      |  |   | 1,862,936 |  
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Loss and loss adjustment expense payments related to:    |  |                         |           |   |      |   |           |      |  |   |           |  
|Current year                                             |  |                         | 1,345,234 |   |      |   | 1,311,982 |      |  |   | 1,218,784 |  
|Prior years                                              |  |                         | 674,345   |   |      |   | 632,905   |      |  |   | 525,125   |  
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Total payments                                           |  |                         | 2,019,579 |   |      |   | 1,944,887 |      |  |   | 1,743,909 |  
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Net reserves, end of year                                |  |                         | 1,099,458 |   |      |   | 1,082,393 |      |  |   | 1,005,634 |  
|Reinsurance recoverable                                  |  |                         | 4,457     |   |      |   | 6,429     |      |  |   | 16,969    |  
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  
|Gross reserves, end of year                              |  | $                       | 1,103,915 |   |      | $ | 1,088,822 |      |  | $ | 1,022,603 |  
|                                                         |  |                         |           |   |      |   |           |      |  |   |           |  



The increase in the provision
for insured events of prior years in 2007 primarily relates to adverse development of approximately $25 million in California mostly resulting from increases in estimates for loss severity and ultimate reported claims on the bodily injury reserves,
which was partially offset by positive development of approximately $5 million related to operations outside of California. In October 2007, the Southern California region was devastated by sweeping fire storms. The Company recorded a pre-tax loss
of approximately $23 million resulting from these fire storms.



The
increase in the provision for insured events of prior years in 2006 relates largely to the unexpected development of several large extra-contractual claims in the state of Florida and increases in reserve estimates for the bodily injury and personal
injury protection coverages in New Jersey.



The decrease in the provision
for insured events of prior years in 2005 relates largely to a decrease in the estimated inflation rates on earlier accident years on bodily injury coverage for California automobile insurance.



78



---

MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



During 2005, the state of Florida was struck by several hurricanes. The pre-tax loss resulting from these hurricanes was approximately $27 million.



(8)    Shareholder Dividends and Dividend Restrictions



The following table summarizes shareholder dividends paid in total and per-share:



|           |  |      |             |      |   |             |  |   |           
|---------- |  | ---- | ----------- | ---- | - | ----------- |  | - | ----------
|           |  | 2007 |             | 2006 |   | 2005       
|Total paid |  | $    | 113,802,000 |      | $ | 104,960,000 |  | $ | 93,867,000
|Per-share  |  |      | $2.08       |      |   | $1.92       |  |   | $1.72     



The Insurance Companies are
subject to the financial capacity guidelines established by their domiciliary states. The payment of dividends from statutory unassigned surplus of the Insurance Companies is restricted, subject to certain statutory limitations. For 2008, the direct
insurance subsidiaries of the Company are permitted to pay approximately $246 million in dividends to the Company without the prior approval of the Department of Insurance (DOI) of the states of domicile. The above statutory regulations
may have the effect of indirectly limiting the ability of the Company to pay shareholder dividends. During 2007 and 2006, the Insurance Companies paid dividends to Mercury General Corporation of $127.0 million and $168.0 million, respectively.



(9)    Statutory Balances and Accounting Practices



The Insurance Companies prepare their statutory financial
statements in accordance with accounting practices prescribed or permitted by the various state insurance departments. Prescribed statutory accounting practices include primarily those published as statements of Statutory Accounting Principles by
the National Association of Insurance Commissioners (NAIC), as well as state laws, regulations, and general administrative rules. Permitted statutory accounting practices encompass all accounting practices not so prescribed. As of
December 31, 2007, there were no material permitted statutory accounting practices utilized by the Insurance Companies.



The Insurance Companies statutory net income, as reported to regulatory authorities, was $237.3 million, $238.1 million and $253.8 million for 2007, 2006 and
2005, respectively. The statutory policyholders surplus of the Insurance Companies, as reported to regulatory authorities was $1,721.8 million and $1,579.2 million as of December 31, 2007 and 2006, respectively.



(10)    Commitments and Contingencies



Leases



The Company is obligated under various noncancellable lease agreements providing for office space and equipment rental that expire at
various dates through the year 2013. For leases that contain predetermined escalations of the minimum rentals, the Company recognizes the related rent expense on a straight-line basis and records the difference between the recognized rental expense
and amounts payable under the leases as deferred rent in other liabilities. This liability amounted to approximately $1,200,000 and $1,000,000 at December 31, 2007 and 2006, respectively. Total rent expense under these lease agreements was
$9,469,000, $8,292,000 and $7,175,000 for 2007, 2006 and 2005, respectively.





79



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



The annual rental commitments, expressed in thousands, are shown as follows:



|           |  |             |      
|---------- |  | ----------- | -----
|Year       |  | RentExpense
|2008       |  | $           | 9,889
|2009       |  |             | 7,849
|2010       |  |             | 6,387
|2011       |  |             | 4,534
|2012       |  |             | 3,098
|Thereafter |  |             | 1,411



Litigation



The Company is, from time to time, named as a defendant in
various lawsuits relating to its insurance business. In most of these actions, plaintiffs assert claims for punitive damages, which are not insurable under judicial decisions. The Company has established reserves for lawsuits in cases where the
Company is able to estimate its potential exposure and it is probable that the court will rule against the Company. The Company vigorously defends actions against it, unless a reasonable settlement appears appropriate. An unfavorable ruling against
the Company in the actions currently pending may have a material impact on the Companys results of operations in the period of such ruling, however, it is not expected to be material to the Companys financial condition.



Sam Donabedian, individually and on behalf of those similarly situated v. Mercury
Insurance Company, et al., was originally filed on April 20, 2001 in the Los Angeles Superior Court, asserting, among other things, a claim that the Companys calculation of persistency discounts to determine premiums is an unfair
business practice, a violation of the California Consumer Legal Remedies Act (CLRA) and a breach of the covenant of good faith and fair dealing. The Company originally prevailed on a Demurrer to the Complaint and the case was dismissed;
however, the California Court of Appeal reversed the trial courts ruling, deciding that the California Insurance Commissioner does not have the exclusive right to review the calculation of insurance rates/premiums. After filing two additional
pleadings, on June 28, 2005, the Plaintiff filed a Fourth Amended Complaint asserting claims for violation of California Business & Professions Code Section 17200 and breach of the covenant of good faith and fair dealing (the CLRA
claim previously had been dismissed with prejudice). Plaintiff again sought injunctive relief, unspecified restitution and monetary damages as well as punitive damages and attorneys fees and costs. Without leave of court, the Plaintiff also
attempted to state claims for breach of contract and fraud. The Company filed a Demurrer and Motion to Strike certain portions of the Plaintiffs Fourth Amended Complaint. Following a hearing on September 19, 2005, the Court took the
matter under submission. While the motions were under submission, counsel for the Plaintiff asked the Company to engage in settlement discussions. The Court agreed to stay the matter and counsel for the Plaintiff and the Company met on several
occasions to seek resolution, but none was reached.



Additionally, over
the Companys objection, on May 9, 2005, the trial court permitted The Foundation for Taxpayer and Consumer Rights (FTCR) to file a Complaint in Intervention to allege that the Companys calculation of persistency
discounts constitutes a violation of insurance Code Section 1861.02(a) and (c). Following a ruling by the Court of Appeal in another case which found that there is no private right of action to allege violations of Section 1861.02, the
Company brought a motion for judgment on the pleadings to have FTCRs Complaint in Intervention dismissed. That motion was heard on April 28, 2006. Subsequent to the hearing, FTCR filed an amended complaint in intervention, and the Company
again filed a motion for judgment on the pleadings, which the



80



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Court denied at a hearing on July 31, 2006. In view of the then on-going settlement discussions with the Plaintiff, the Company did not seek further appellate
review of the Courts ruling.



During the fall of 2005, counsel for
the Plaintiff and the Company met on several occasions in an effort to resolve the case. FTCR was not invited to participate in these discussions. When Plaintiff and the Company were not able to reach a resolution, the Court ordered the parties to a
settlement conference before another judge. On August 1, 2006, following three settlement conferences, the Company and the Plaintiff reached a preliminary settlement which was subject to completion of the class approval process and was also
subject to objections and review by the Court. Prior to the hearing scheduled for October 30, 2006, the FTCR filed objections to the proposed settlement. Also, shortly before the hearing, the California DOI filed a letter with the Court
contending that the terms of the settlement, which provided for a coupon to class members to be used toward the purchase of new, not renewal business, constituted a discount of insurance rates and thus would be subject to the
California DOIs approval. Following several delays and further briefing by the parties, at a hearing on February 5, 2007, the Court declined to give preliminary approval to the proposed settlement. Accordingly, upon the Companys
request, the tentative ruling on the Companys demurrer and motion to strike was unsealed. The Court sustained the Companys demurrer to all but the Section 17200 claim, as well as a claim for alleged violation of Insurance Code
Section 1861.02 which the parties subsequently stipulated to dismiss. The Court also granted the Companys request to strike the punitive damage claim. On February 27, 2007, the Court determined, at the Companys request, that
the Court would initially evaluate the Companys defenses that its conduct was protected by the administrative estoppel and filed rate plan doctrines and thus the Company has no liability in the case and established a schedule for discovery and
briefing on these issues. Thereafter, the Company and Plaintiff continued settlement discussions and ultimately were able to reach an agreement which has preliminarily been approved by the Court. The settlement provides for the Company to issue
coupons to class members (who do not opt out of the class) that can be used towards new or renewal business in a minimum aggregate amount of $5 million, and if coupons up to that amount are not redeemed, the difference will go to charities to be
designated by the Court. The Company submitted the filing to the California DOI for approval and the terms of the settlement were approved by the California DOI in September 2007. Accordingly, the Company has mailed notice of the settlement to all
class members who will then have a period of time to object or opt out of the settlement if they choose not to participate. A settlement was approved by the Court on December 14, 2007. The Court also considered FTCRs request for
attorneys fees and took the matter under submission. Prior to the Courts ruling on the matter, the Plaintiff agreed to reduce its $1,575,000 in agreed upon fees by $250,000, payable to FTCR, and the Company agreed to give FTCR an
additional $250,000 for a total payment of attorneys fees by the Company to Plaintiffs counsel of $1,325,000 and to counsel for FTCR of $500,000 with any additional fees claimed by FTCR to come from any monies that remain available in
the guaranteed $5 million that the Company has committed in the settlement after redemption of coupons issued to class members. The agreed upon counsel fees have been accrued as of December 31, 2007. The judgment will be final on March 25,
2008 unless an appeal is taken.



Although the Company continues to
believe that it has strong defenses to the action, given the California DOIs actions in connection with the Companys application of the persistency discount, the proposed settlement is believed to be a favorable outcome of the case
considering the cost, inconvenience and uncertainty of litigation. The Company accrued $5 million as a reduction in premiums in the second quarter of 2007 related to the settlement of this case.



In Marissa Goodman, on her own behalf and on behalf of all others similarly situated
v. Mercury Insurance Company (Los Angeles Superior Court), filed June 16, 2002, the Plaintiff is challenging the Companys use of certain automated database vendors to assist in valuing claims for medical payments. The Plaintiff
filed a motion seeking class action certification to include all of the Companys insureds from 1998 to the present who presented



81



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



a medical payments claim, had the claim reduced using the computer program and whose claim did not reach the policy limits for medical payments. On
January 11, 2007, the Court certified the requested class and class notice has been sent to approximately 14,000 class members. The Company has appealed the class certification ruling, and the Court of Appeal has stayed the case pending their
review. The Plaintiff alleges that these automated databases systematically undervalue medical payment claims to the detriment of insureds. The Plaintiff is seeking actual and punitive damages. Similar lawsuits have been filed against
other insurance carriers in the industry. The case has been coordinated with two other similar cases, and also with ten other cases relating to total loss claims. The Court denied the Companys Motion for Summary Judgment holding that
there is an issue of fact as to whether Ms. Goodman sustained any damages as a result of the Companys handling of her medical payments claim. The Company and the Plaintiff have agreed to settle the claims for an amount that is
immaterial to the Companys operations and financial position. The settlement is subject to review and approval by the Court. The Company expects the Court will approve the settlement. The ultimate outcome of this matter is not expected to be
material to the Companys financial position.



On March 28,
2006, the California State Board of Equalization (SBE) upheld Notices of Proposed Assessments issued against the Company for tax years 1993 through 1996 in which the California Franchise Tax Board disallowed a portion of the
Companys expenses related to management services provided to its insurance company subsidiaries. As a result of this ruling, the Company recorded an income tax charge (including penalties and interest) of approximately $15 million, after
federal tax benefit, in the first quarter of 2006. On April 24, 2007, the Company filed a complaint in the Superior Court for the City and County of San Francisco challenging the SBE decision and seeking recovery of the taxes, penalties
and interest paid by the Company as a result of the SBE decision. The trial has been scheduled for April 28, 2008. The Company believes that the deduction of the expenses related to management services provided to its insurance company
subsidiaries is appropriate and intends to vigorously prosecute the case.



In Robert Krumme, On Behalf Of The General Public v. Mercury Insurance Company, Mercury Casualty Company, and California Automobile Insurance Company (Superior Court for the City and County of San Francisco), the Court issued a
modified injunction on July 11, 2005 that, among other things, required the Company to accept applications for insurance from any California licensed broker with limited exceptions, restricted the use of broker manuals and communications with
brokers by the Companys field personnel, and required the Company to compensate brokers at the same rate based on volume of sales. The Company has implemented changes to its operations and believes that it is in compliance with the modified
injunction. At the time the injunction was issued, the Court stated that it would consider vacating the modified injunction following a one year period of review of the changes in the Companys operations. In March 2007, the Company filed
a motion seeking to vacate the modified injunction. At the hearing, the Court ordered that counsel be permitted to conduct a further limited investigation and to file a report for further consideration by the Court. The Company is unable to
determine whether the modified injunction will be vacated or estimate the impact of the Courts decision regarding the modified injunction on future trends in earnings or loss ratios.



The Company is also involved in proceedings relating to assessments and rulings made by
the California Franchise Tax Board. See Note 6 of Notes to Consolidated Financial Statements.



(11)    Profit Sharing Plan



The
Company, at the option of the Board of Directors, may make annual contributions to an employee Profit Sharing Plan (the Plan). The contributions are not to exceed the greater of the Companys net income for the plan year or its
retained earnings at that date. In addition, the annual contributions may not exceed an amount equal to



82



---

MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



15% of the compensation paid or accrued during the year to all participants under the Plan. The annual contribution was $1,900,000, $1,900,000 and $1,850,000 for 2007,
2006 and 2005, respectively.



The Plan includes an option for employees
to make salary deferrals under Section 401(k) of the Internal Revenue Code. Company matching contributions, at a rate set by the Board of Directors, totaled $5,056,000, $4,512,000 and $3,861,000 for 2007, 2006 and 2005, respectively.



The Plan also includes an employee stock ownership plan
(ESOP) that covers substantially all employees. The Board of Directors authorized the Plan to purchase $1.2 million of the Companys common stock in the open market for allocation to the Plan participants. The Company recognized
$1,200,000, $1,200,000 and $1,100,000 as compensation expense in 2007, 2006 and 2005, respectively.



(12)    Share-Based Compensation



In May 1995, the Company adopted the 1995 Equity Participation Plan (the 1995 Plan) which succeeded a prior plan. In May 2005, the Company adopted the 2005 Equity Incentive Award Plan (the 2005 Plan)
which succeeds the 1995 Plan. Share-based compensation awards may only be granted under the 2005 Plan. A combined total of 5,400,000 shares of Common Stock under the 1995 Plan and the 2005 Plan are authorized for issuance upon exercise of options,
stock appreciation rights and other awards, or upon vesting of restricted or deferred stock awards. The maximum number of shares that may be issued under the 2005 Plan is 5,400,000. As of December 31, 2007, only options and restricted stock
awards have been granted under these plans. Options granted for which the Company has recognized share-based compensation expense generally become exercisable 20% per year beginning one year from the date granted, are granted at the market
price on the date of grant, and expire after 10 years. During 2006, the Company granted restricted stock awards to an employee and subsequently cancelled the total shares following her resignation in the same year. The Company has no restricted
stock outstanding as of December 31, 2007.



No share-based
compensation was recognized in 2005. The following table presents net income and earnings per common share in 2005 as if the Company had recognized share-based compensation using the fair-value-based method:



|                                                                                                           |  |      |             |  
|---------------------------------------------------------------------------------------------------------- |  | ---- | ----------- | -
|                                                                                                           |  | 2005 |            
|Net income, as reported                                                                                    |  | $    | 253,259,000 |  
|Deduct: Total share-based compensation determined under fair-value-based method for all awards, net of tax |  |      | (599,000    | )
|                                                                                                           |  |      |             |  
|Pro forma net income                                                                                       |  | $    | 252,660,000 |  
|                                                                                                           |  |      |             |  
|Earnings per common share:                                                                                 |  |      |             |  
|Basicas reported                                                                                          |  | $    | 4.64        |  
|Basicpro forma                                                                                            |  | $    | 4.63        |  
|Dilutedas reported                                                                                        |  | $    | 4.63        |  
|Dilutedpro forma                                                                                          |  | $    | 4.62        |  





83



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



Prior to the adoption of SFAS No. 123R, the Company presented all tax benefits resulting from the exercise
of stock options as cash provided by operating activities in the consolidated statements of cash flows. SFAS No. 123R requires the cash flows resulting from excess tax benefits of tax deductions in excess of the compensation cost recognized for
those options to be classified as cash provided by financing activities.



Cash received from option exercises during 2007, 2006 and 2005 was $2,173,000, $1,943,000 and $2,394,000, respectively. The excess tax benefit realized during 2007 and 2006 and the actual tax benefit realized during 2005 for the tax
deduction from option exercises of the share-based payment awards totaled $273,000, $505,000 and $503,000, respectively.



The fair value of stock option awards was estimated using the Black-Scholes option pricing model with the following grant-date assumptions and weighted-average fair
values:



|                                      |  |                         |  |               |  |              
|------------------------------------- |  | ----------------------- |  | ------------- |  | -------------
|                                      |  | Year Ended December 31,
|                                      |  | 2007                    |  | 2006          |  | 2005         
|Weighted-average fair value of grants |  | $7.45                   |  | $10.62        |  | $12.98       
|Expected volatility                   |  | 17.87%-18.50%           |  | 20.56%-24.22% |  | 26.44%-27.98%
|Weighted-average expected volatility  |  | 18.14%                  |  | 20.56%        |  | 26.44%       
|Risk-free interest rate               |  | 4.02%-4.91%             |  | 4.54%-5.00%   |  | 3.82%-4.31%  
|Expected dividend yield               |  | 3.77%-4.13%             |  | 3.41%-3.74%   |  | 2.87%-3.11%  
|Expected term in months               |  | 72                      |  | 72            |  | 72           



The risk free interest
rate is determined based on U.S. Treasury yields with equivalent remaining terms in effect at the time of the grant. The expected volatility on the date of grant is calculated based on historical volatility over the expected term of the options. The
expected term computation is based on historical exercise patterns and post-vesting termination behavior.



A summary of the stock option activity of the Companys plans in 2007 is presented below:



|                                                |  |         |   |  |                               |       |                                                 |     |                                   |   |      
|----------------------------------------------- |  | ------- | - |  | ----------------------------- | ----- | ----------------------------------------------- | --- | --------------------------------- | - | -----
|                                                |  | Shares  |   |  | Weighted-AverageExercisePrice |       | Weighted-AverageRemainingContractualTerm(years) |     | AggregateIntrinsicValue (in000s)
|Outstanding at January 1, 2007                  |  | 467,052 |   |  | $                             | 44.81 |                                                 |     |                                   |   |      
|Granted                                         |  | 114,500 |   |  |                               | 51.94 |                                                 |     |                                   |   |      
|Exercised                                       |  | (60,307 | ) |  |                               | 36.04 |                                                 |     |                                   |   |      
|Cancelled or expired                            |  | (44,000 | ) |  |                               | 54.94 |                                                 |     |                                   |   |      
|                                                |  |         |   |  |                               |       |                                                 |     |                                   |   |      
|Outstanding at December 31, 2007                |  | 477,245 |   |  | $                             | 46.70 |                                                 | 6.2 |                                   | $ | 2,506
|                                                |  |         |   |  |                               |       |                                                 |     |                                   |   |      
|Vested or expected to vest at December 31, 2007 |  | 477,245 |   |  | $                             | 46.70 |                                                 | 6.2 |                                   | $ | 2,506
|                                                |  |         |   |  |                               |       |                                                 |     |                                   |   |      
|Exercisable at December 31, 2007                |  | 277,545 |   |  | $                             | 42.06 |                                                 | 4.4 |                                   | $ | 2,457
|                                                |  |         |   |  |                               |       |                                                 |     |                                   |   |      





84



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MERCURY GENERAL CORPORATION AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS(Continued)



December 31, 2007 and 2006



The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference
between the Companys closing stock price and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all options been exercised on December 31, 2007. The aggregate
intrinsic value of stock options exercised during 2007, 2006 and 2005 was $1,134,000, $1,661,000 and $2,780,000, respectively. The total fair value of options vested during 2007, 2006 and 2005 was $487,000, $886,000 and $827,000, respectively.



The following table summarizes information regarding stock options
outstanding at December 31, 2007:



|                         |  |                     |  |                                        |  |                           |       |                   |         |                            |   |      
|------------------------ |  | ------------------- |  | -------------------------------------- |  | ------------------------- | ----- | ----------------- | ------- | -------------------------- | - | -----
|                         |  | Options Outstanding |  | Options Exercisable                   
|Range of Exercise Prices |  | NumberOutstanding   |  | Weighted Avg.RemainingContractual Life |  | WeightedAvg.ExercisePrice |       | NumberExercisable |         | Weighted Avg.ExercisePrice
|$21.75 to 29.77          |  | 27,245              |  | 2.3                                    |  | $                         | 25.31 |                   | 27,245  |                            | $ | 25.31
|$31.22 to 58.83          |  | 450,000             |  | 6.4                                    |  | $                         | 47.99 |                   | 250,300 |                            | $ | 43.88



As of December 31, 2007,
$1,683,000 of total unrecognized compensation cost related to non-vested stock options is expected to be recognized over a weighted-average period of 2.2 years.



(13)    Earnings Per Share



A reconciliation of the numerator and denominator used in the basic and diluted earnings per share calculation is presented below:



|                                                                  |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     
|----------------------------------------------------------------- |  | -------------------------- | ------- | ---------------------------------- | ------ | --------------- | - | -------------------------- |  | ---------------------------------- | ------- | --------------- | ------ | -------------------------- | - | ---------------------------------- |  | --------------- | ------- |  | ------ |  | - | ----
|                                                                  |  | 2007                       |         | 2006                               |        | 2005           
|                                                                  |  | (000s)  Income(Numerator) |         | (000s)WeightedShares(Denominator) |        | Per-ShareAmount |   | (000s)  Income(Numerator) |  | (000s)WeightedShares(Denominator) |         | Per-ShareAmount |        | (000s)  Income(Numerator) |   | (000s)WeightedShares(Denominator) |  | Per-ShareAmount
|Basic EPS                                                         |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     
|Income available to common stockholders                           |  | $                          | 237,832 |                                    | 54,704 |                 | $ | 4.35                       |  | $                                  | 214,817 |                 | 54,651 |                            | $ | 3.93                               |  | $               | 253,259 |  | 54,566 |  | $ | 4.64
|Effect of dilutive securities:                                    |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     
|Options                                                           |  |                            |        |                                    | 125    |                 |   |                            |  |                                    |        |                 | 135    |                            |   |                                    |  |                 |        |  | 151    |  |   |     
|                                                                  |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     
|Diluted EPS                                                       |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     
|Income available to common stockholders after assumed conversions |  | $                          | 237,832 |                                    | 54,829 |                 | $ | 4.34                       |  | $                                  | 214,817 |                 | 54,786 |                            | $ | 3.92                               |  | $               | 253,259 |  | 54,717 |  | $ | 4.63
|                                                                  |  |                            |         |                                    |        |                 |   |                            |  |                                    |         |                 |        |                            |   |                                    |  |                 |         |  |        |  |   |     



The diluted weighted shares
excludes incremental shares of 88,000, 107,000 and 19,000 for 2007, 2006 and 2005, respectively. These shares are excluded due to their antidilutive effect.





85



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Item 9.    Changes in and Disagreements with Accountants on Accounting and Financial Disclosure



None.



Item 9A.    Controls and Procedures



Evaluation of Disclosure Controls and Procedures



The Company maintains disclosure controls and procedures designed to ensure that information required to be disclosed in the Companys reports filed under the
Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to
the Companys management, including its Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures,
management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management necessarily was required to apply its judgment in
evaluating the cost benefit relationship of possible controls and procedures.



As required by Securities and Exchange Commission Rule 13a-15(b), the Company carried out an evaluation, under the supervision and with the participation of the Companys management, including the Companys Chief Executive Officer
and the Companys Chief Financial Officer, of the effectiveness of the design and operation of the Companys disclosure controls and procedures as of the end of the period covered by this report. Based on the foregoing, the
Companys Chief Executive Officer and Chief Financial Officer concluded that the Companys disclosure controls and procedures were effective at the reasonable assurance level.



Changes in Internal Control over Financial Reporting



There has been no change in the Companys internal control over financial reporting during the Companys most recent fiscal quarter that has materially
affected, or is reasonably likely to materially affect, the Companys internal control over financial reporting. The Companys process for evaluating controls and procedures is continuous and encompasses constant improvement of the design
and effectiveness of established controls and procedures and the remediation of any deficiencies which may be identified during this process.



Managements Report on Internal Control over Financial Reporting



The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting. The Companys internal
control system was designed to provide reasonable assurance to the Companys management and board of directors regarding the preparation and fair presentation of published financial statements.



All internal control systems, no matter how well designed, have inherent limitations.
Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.



The Companys management assessed the effectiveness of the Companys internal control over financial reporting as of December 31, 2007. In making
this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal ControlIntegrated Framework.Based upon its assessment, the Companys management believes
that, as of December 31, 2007, the Companys internal control over financial reporting is effective based on these criteria.



The Companys independent auditors have issued an audit report on the effectiveness of the Companys internal control over financial reporting. This
report appears on page 56.



Item 9B.    Other Information



None.



86



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PART III



Item 10.    Directors and Executive Officers of the Registrant



Item 11.    Executive Compensation



Item 12.    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters



Item 13.    Certain Relationships and Related Transactions



Item 14.    Principal Accounting Fees and Services



Information regarding executive officers of the Company is included in
Part I. For information called for by Items 10, 11, 12, 13 and 14 reference is made to the Companys definitive proxy statement for its Annual Meeting of Shareholders, to be held on May 14, 2008, which will be filed with the Securities and
Exchange Commission within 120 days after December 31, 2007 and which is incorporated herein by reference.



PART IV



Item 15.    Exhibits, Financial Statement Schedules



(a) The following documents are filed as a part of this report:



| | 1. |  | Financial Statements: The Consolidated Financial Statements for the year ended December 31, 2007 are contained herein as listed in the Index to Consolidated Financial Statements on page
54.
| | -- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| | 2. |  | Financial Statement Schedules:
| | -- |  | ------------------------------



Title

Report of Independent Registered Public Accounting Firm

Schedule ISummary of InvestmentsOther than Investments in Related Parties

Schedule IICondensed Financial Information of Registrant

Schedule IVReinsurance



All other schedules are omitted as the required information is inapplicable or the information is presented in the Consolidated Financial Statements or Notes
thereto.



| | 3. |  | Exhibits
| | -- |  | --------



|         |  |                                                                                                                                                                                                                         
|-------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|         | 
|3.1(1)   |  | Articles of Incorporation of the Company, as amended to date.                                                                                                                                                           
|         | 
|3.2(2)   |  | Amended and Restated Bylaws of the Company.                                                                                                                                                                             
|         | 
|4.1(3)   |  | Shareholders Agreement dated as of October 7, 1985 among the Company, George Joseph and Gloria Joseph.                                                                                                                 
|         | 
|4.2(4)   |  | Indenture between the Company and Bank One Trust Company, N.A., as Trustee dated as of June 1, 2001.                                                                                                                    
|         | 
|4.3(5)   |  | Officers Certificate establishing the Companys 7.25% Senior Notes due 2011 as a series of securities under the Indenture dated as of June
1, 2001 between Mercury General Corporation and Bank One Trust Company, N.A.
|         | 
|10.1(1)  |  | Form of Agency Contract.                                                                                                                                                                                                
|         | 
|10.2(6)* |  | Profit Sharing Plan, as Amended and Restated as of March 11, 1994.                                                                                                                                                      
|         | 
|10.3(7)* |  | Amendment 1994-I to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                



87



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|           |  |                                                                                                                                                                                                                                                              
|---------- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|           | 
|10.4(7)*   |  | Amendment 1994-II to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                    
|           | 
|10.5(8)*   |  | Amendment 1996-I to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.6(8)*   |  | Amendment 1997-I to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.7(1)*   |  | Amendment 1998-I to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.8(9)*   |  | Amendment 1999-I and Amendment 1999-II to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                               
|           | 
|10.9(12)*  |  | Amendment 2001-I to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.10(13)* |  | Amendment 2002-1 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.11(13)* |  | Amendment 2002-2 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.12(16)* |  | Amendment 2003-1 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.13(16)* |  | Amendment 2004-1 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.14*     |  | Amendment 2006-1 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.15(20)* |  | Amendment 2006-2 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.16*     |  | Amendment 2007-1 to the Mercury General Corporation Profit Sharing Plan.                                                                                                                                                                                     
|           | 
|10.17(10)* |  | The 1995 Equity Participation Plan.                                                                                                                                                                                                                          
|           | 
|10.18(11)  |  | Management agreement effective January 1, 2001 between Mercury Insurance Services, LLC and Mercury Casualty Company, Mercury Insurance Company,
California Automobile Insurance Company and California General Underwriters Insurance Company.               
|           | 
|10.19(11)  |  | Management Agreement effective January 1, 2001 between Mercury Insurance Services, LLC and American Mercury Insurance Company.                                                                                                                               
|           | 
|10.20(11)  |  | Management Agreement effective January 1, 2001 between Mercury Insurance Services, LLC and Mercury Insurance Company of Georgia.                                                                                                                             
|           | 
|10.21(11)  |  | Management Agreement effective January 1, 2001 between Mercury Insurance Services, LLC and Mercury Indemnity Company of Georgia.                                                                                                                             
|           | 
|10.22(11)  |  | Management Agreement effective January 1, 2001 between Mercury Insurance Services, LLC and Mercury Insurance Company of
Illinois.                                                                                                                            
|           | 
|10.23(11)  |  | Management Agreement effective January 1, 2001 between Mercury Insurance Services, LLC and Mercury Indemnity Company of
Illinois.                                                                                                                            
|           | 
|10.24(12)  |  | Management Agreement effective January 1, 2002 between Mercury Insurance Services, LLC and Mercury Insurance Company of Florida and Mercury Indemnity
Company of Florida.                                                                                    
|           | 
|10.25(20)  |  | Management Agreement dated January 22, 1997 between Mercury County Mutual Insurance Company (formerly known as Elm County Mutual Insurance Company
and Vesta County Mutual Insurance Company) and Mercury Insurance Services, LLC (as successor in interest).
|           | 
|10.26(14)* |  | Director Compensation Arrangements.                                                                                                                                                                                                                          
|           | 
|10.27(15)* |  | Mercury General Corporation Senior Executive Incentive Bonus Plan.                                                                                                                                                                                           
|           | 
|10.28(17)* |  | Mercury General Corporation 2005 Equity Incentive Award Plan.                                                                                                                                                                                                
|           | 
|10.29(18)* |  | Incentive Stock Option Agreement under the Mercury General Corporation 2005 Equity Incentive Award Plan.                                                                                                                                                     
|           | 
|10.30(19)* |  | Restricted Stock Agreement under the Mercury General Corporation 2005 Equity Incentive Award Plan.                                                                                                                                                           
|           | 
|21.1(20)   |  | Subsidiaries of the Company.                                                                                                                                                                                                                                 
|           | 
|23.1       |  | Consent of Independent Registered Public Accounting Firm.                                                                                                                                                                                                    
|           | 
|31.1       |  | Certification of Registrants Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                                                                                                             



88



---

|     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                  
|---- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|     | 
|31.2 |  | Certification of Registrants Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                                                                                                                                                                                                                                                                                                                 
|     | 
|32.1 |  | Certification of Registrants Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of
2002. This certification is being furnished solely to accompany this Annual Report on Form 10-K and is not being filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and is not to be incorporated by reference into any
filing of the Company.
|     | 
|32.2 |  | Certification of Registrants Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of
2002. This certification is being furnished solely to accompany this Annual Report on Form 10-K and is not being filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and is not to be incorporated by reference into any
filing of the Company.



|(1) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 1997, and is incorporated herein by this reference.
|--- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) |  | This document was filed as an exhibit to Registrants Form 10-Q for the quarterly period ended September 30, 2007, and is incorporated herein by this reference
|--- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) |  | This document was filed as an exhibit to Registrants Registration Statement on Form S-1, File No. 33-899, and is incorporated herein by this reference.
|--- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) |  | This document was filed as an exhibit to Registrants Form S-3 filed with the Securities and Exchange Commission on June 4, 2001, and is incorporated herein by this reference.
|--- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) |  | This document was filed as an exhibit to Registrants Form 8-K filed with the Securities and Exchange Commission on August 6, 2001, and is incorporated herein by this reference.
|--- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(6) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 1993, and is incorporated herein by this reference.
|--- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(7) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 1994, and is incorporated herein by this reference.
|--- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(8) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 1996, and is incorporated herein by this reference.
|--- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(9) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 1999, and is incorporated herein by this reference.
|--- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(10) |  | This document was filed as an exhibit to Registrants Form S-8 filed with the Securities and Exchange Commission on March 8, 1996, and is incorporated herein by this reference.
|---- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(11) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 2000, and is incorporated herein by this reference.
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(12) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 2001, and is incorporated herein by this reference.
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(13) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 2002, and is incorporated herein by this reference.
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|(14) |  | This document was filed as an exhibit to Registrants Form 8-K filed with the Securities and Exchange Commission on February 3, 2005, and is incorporated herein by this reference.
|---- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(15) |  | This document was filed as an exhibit to the Companys Definitive Proxy Statement on Schedule 14A (File No. 001-12257) filed with the Securities and Exchange Commission on
April 8, 2003.
|---- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(16) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 2004, and is incorporated herein by this reference.
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



89



---

|(17) |  | This document was filed as an exhibit to the Companys Definitive Proxy Statement on Schedule 14A (File No. 001-12257) filed with the Securities and Exchange Commission on
April 5, 2005.
|---- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(18) |  | This document was filed as an exhibit to Registrants Form 8-K filed with the Securities and Exchange Commission on February 13, 2008, and is incorporated herein by this reference.
|---- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(19) |  | This document was filed as an exhibit to Registrants Form 10-Q for the quarterly period ended March 31, 2006, and is incorporated herein by this reference.
|---- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------



|(20) |  | This document was filed as an exhibit to Registrants Form 10-K for the fiscal year ended December 31, 2006, and is incorporated herein by this reference.
|---- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------



|* |  | Denotes management contract or compensatory plan or arrangement.
|- |  | ----------------------------------------------------------------



90



---

SIGNATURES



Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.



MERCURY GENERAL CORPORATIONBy

/s/    GABRIEL
TIRADORGabriel TiradorPresident and Chief Executive Officer




February 25, 2008



Pursuant to the requirements of the
Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.



|                                               |  |                                                                                                           |  |                  
|---------------------------------------------- |  | --------------------------------------------------------------------------------------------------------- |  | -----------------
|Signature                                      |  | Title                                                                                                     |  | Date             
|                                               |  |                                                                                                          
|/s/    GEORGE
JOSEPH George Joseph             |  | Chairman of the Board                                                                                     |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    GABRIEL
TIRADOR Gabriel Tirador         |  | President and Chief Executive Officer and Director (Principal Executive Officer)                          |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    THEODORE R.
STALICK Theodore R. Stalick |  | Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer) |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    NATHAN
BESSIN Nathan Bessin             |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    BRUCE A.
BUNNER Bruce A. Bunner         |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    MICHAEL D.
CURTIUS Michael D. Curtius   |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    RICHARD E.
GRAYSON Richard E. Grayson   |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    CHARLES
MCCLUNG Charles McClung         |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    DONALD P.
NEWELL Donald P. Newell       |  | Director                                                                                                  |  | February 25, 2008
|                                               |  |                                                                                                          
|/s/    DONALD R.
SPUEHLER Donald R. Spuehler   |  | Director                                                                                                  |  | February 25, 2008



91



---

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Board of Directors

Mercury General Corporation:



Under date of February 25, 2008, we reported on the consolidated balance sheets of Mercury General Corporation and subsidiaries as of December 31, 2007
and 2006, and the related consolidated statements of income, comprehensive income, shareholders equity, and cash flows for each of the years in the three-year period ended December 31, 2007, as contained in the annual report on Form 10-K
for the year 2007. In connection with our audits of the aforementioned consolidated financial statements, we also audited the related financial statement schedules as listed under Item 15(a)2. These financial statement schedules are the
responsibility of the Companys management. Our responsibility is to express an opinion on these financial statement schedules based on our audits.



In our opinion, such financial statement schedules, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in
all material respects, the information set forth therein.



/s/    KPMG LLP



Los
Angeles, California

February 25, 2008



S-1



---

SCHEDULE I



MERCURY GENERAL CORPORATION



SUMMARY OF INVESTMENTS

OTHER THAN INVESTMENTS IN RELATED
PARTIES



December 31, 2007



|                                        |  |                      |           |       |   |                                         |  |   |          
|--------------------------------------- |  | -------------------- | --------- | ----- | - | --------------------------------------- |  | - | ---------
|Type of Investment                      |  | Cost                 |           | Value |   | Amount atwhich shownin thebalance sheet
|                                        |  | Amounts in thousands
|Fixed maturities:                       |  |                      |           |       |   |                                         |  |   |          
|Bonds:                                  |  |                      |           |       |   |                                         |  |   |          
|U.S. government                         |  | $                    | 36,157    |       | $ | 36,375                                  |  | $ | 36,375   
|States, municipalities                  |  |                      | 2,435,216 |       |   | 2,464,542                               |  |   | 2,464,542
|Corporate bonds                         |  |                      | 141,272   |       |   | 138,700                                 |  |   | 138,700  
|Mortgage-backed securities              |  |                      | 245,731   |       |   | 246,072                                 |  |   | 246,072  
|Redeemable preferred stock              |  |                      | 2,079     |       |   | 2,071                                   |  |   | 2,071    
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total fixed maturities                  |  |                      | 2,860,455 |       |   | 2,887,760                               |  |   | 2,887,760
|                                        |  |                      |           |       |   |                                         |  |   |          
|Equity securities:                      |  |                      |           |       |   |                                         |  |   |          
|Common stocks:                          |  |                      |           |       |   |                                         |  |   |          
|Public utilities                        |  |                      | 35,703    |       |   | 66,175                                  |  |   | 66,175   
|Banks, trust and insurance companies    |  |                      | 20,284    |       |   | 21,371                                  |  |   | 21,371   
|Industrial, miscellaneous and all other |  |                      | 245,095   |       |   | 313,035                                 |  |   | 313,035  
|Nonredeemable preferred stocks          |  |                      | 29,913    |       |   | 27,656                                  |  |   | 27,656   
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total equity securities                 |  |                      | 330,995   |       |   | 428,237                                 |  |   | 428,237  
|                                        |  |                      |           |       |   |                                         |  |   |          
|Short-term investments                  |  |                      | 272,678   |       |   |                                         |  |   | 272,678  
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total investments                       |  | $                    | 3,464,128 |       |   |                                         |  | $ | 3,588,675
|                                        |  |                      |           |       |   |                                         |  |   |          



S-2



---

SCHEDULE I



MERCURY GENERAL CORPORATION



SUMMARY OF INVESTMENTS

OTHER THAN INVESTMENTS IN RELATED
PARTIES(Continued)



December 31, 2006



|                                        |  |                      |           |       |   |                                         |  |   |          
|--------------------------------------- |  | -------------------- | --------- | ----- | - | --------------------------------------- |  | - | ---------
|Type of Investment                      |  | Cost                 |           | Value |   | Amount atwhich shownin thebalance sheet
|                                        |  | Amounts in thousands
|Fixed maturities:                       |  |                      |           |       |   |                                         |  |   |          
|Bonds:                                  |  |                      |           |       |   |                                         |  |   |          
|U.S. government                         |  | $                    | 133,733   |       | $ | 132,477                                 |  | $ | 132,477  
|States, municipalities                  |  |                      | 2,282,877 |       |   | 2,335,962                               |  |   | 2,335,962
|Corporate bonds                         |  |                      | 157,893   |       |   | 155,049                                 |  |   | 155,049  
|Mortgage-backed securities              |  |                      | 273,420   |       |   | 271,733                                 |  |   | 271,733  
|Redeemable preferred stock              |  |                      | 3,792     |       |   | 3,766                                   |  |   | 3,766    
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total fixed maturities                  |  |                      | 2,851,715 |       |   | 2,898,987                               |  |   | 2,898,987
|                                        |  |                      |           |       |   |                                         |  |   |          
|Equity securities:                      |  |                      |           |       |   |                                         |  |   |          
|Common stocks:                          |  |                      |           |       |   |                                         |  |   |          
|Public utilities                        |  |                      | 123,289   |       |   | 171,319                                 |  |   | 171,319  
|Banks, trust and insurance companies    |  |                      | 9,731     |       |   | 11,996                                  |  |   | 11,996   
|Industrial, miscellaneous and all other |  |                      | 77,222    |       |   | 85,466                                  |  |   | 85,466   
|Nonredeemable preferred stocks          |  |                      | 48,068    |       |   | 49,668                                  |  |   | 49,668   
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total equity securities                 |  |                      | 258,310   |       |   | 318,449                                 |  |   | 318,449  
|                                        |  |                      |           |       |   |                                         |  |   |          
|Short-term investments                  |  |                      | 282,302   |       |   |                                         |  |   | 282,302  
|                                        |  |                      |           |       |   |                                         |  |   |          
|Total investments                       |  | $                    | 3,392,327 |       |   |                                         |  | $ | 3,499,738
|                                        |  |                      |           |       |   |                                         |  |   |          





S-3



---

SCHEDULE II



MERCURY GENERAL CORPORATION



CONDENSED FINANCIAL INFORMATION OF REGISTRANT



BALANCE SHEETS



December 31,



|                                                                                                    |  |                      |           |      |   |          
|--------------------------------------------------------------------------------------------------- |  | -------------------- | --------- | ---- | - | ---------
|                                                                                                    |  | 2007                 |           | 2006
|                                                                                                    |  | Amounts in thousands
|ASSETS                                                                                              |  |                      |           |      |   |          
|Investments:                                                                                        |  |                      |           |      |   |          
|Fixed maturities available for sale, at fair value (amortized cost $961 in 2007 and $1,297 in 2006) |  | $                    | 987       |      | $ | 1,338    
|Equity securities available for sale, at fair value (cost $17,716 in 2007 and $12,668 in 2006)      |  |                      | 20,121    |      |   | 14,933   
|Equity securities trading, at fair value (cost $6,282 in 2007)                                      |  |                      | 7,233     |      |   |         
|Short-term investments, at cost, which approximates fair value                                      |  |                      | 37,776    |      |   | 45,007   
|Investment in subsidiaries                                                                          |  |                      | 1,915,871 |      |   | 1,772,607
|                                                                                                    |  |                      |           |      |   |          
|Total investments                                                                                   |  |                      | 1,981,988 |      |   | 1,833,885
|Cash                                                                                                |  |                      | 3,072     |      |   | 5,489    
|Amounts receivable from affiliates                                                                  |  |                      | 514       |      |   | 464      
|Income taxes                                                                                        |  |                      | 8,895     |      |   | 26,865   
|Other assets                                                                                        |  |                      | 11,074    |      |   | 6,282    
|                                                                                                    |  |                      |           |      |   |          
|Total assets                                                                                        |  | $                    | 2,005,543 |      | $ | 1,872,985
|                                                                                                    |  |                      |           |      |   |          
|LIABILITIES AND SHAREHOLDERS EQUITY                                                                |  |                      |           |      |   |          
|Notes payable                                                                                       |  | $                    | 134,062   |      | $ | 130,304  
|Accounts payable and accrued expenses                                                               |  |                      | 3,732     |      |   | 3,090    
|Other liabilities                                                                                   |  |                      | 5,751     |      |   | 15,461   
|                                                                                                    |  |                      |           |      |   |          
|Total liabilities                                                                                   |  |                      | 143,545   |      |   | 148,855  
|                                                                                                    |  |                      |           |      |   |          
|Shareholders equity:                                                                               |  |                      |           |      |   |          
|Common stock                                                                                        |  |                      | 69,369    |      |   | 66,436   
|Accumulated other comprehensive income                                                              |  |                      | 80,557    |      |   | 69,652   
|Retained earnings                                                                                   |  |                      | 1,712,072 |      |   | 1,588,042
|                                                                                                    |  |                      |           |      |   |          
|Total shareholders equity                                                                          |  |                      | 1,861,998 |      |   | 1,724,130
|                                                                                                    |  |                      |           |      |   |          
|Total liabilities and shareholders equity                                                          |  | $                    | 2,005,543 |      | $ | 1,872,985
|                                                                                                    |  |                      |           |      |   |          







See accompanying notes to condensed financial information.





S-4



---

SCHEDULE II



MERCURY GENERAL CORPORATION



CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)



STATEMENTS OF INCOME



Three years ended December 31,



|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|----------------------------------------------------------------- |  | -------------------- | ------- | - | ---- | - | ------- | ---- |  | - | ------- | -
|                                                                  |  | 2007                 |         |   | 2006 |   |         | 2005 | 
|                                                                  |  | Amounts in thousands |        
|Revenues:                                                         |  |                      |         |   |      |   |         |      |  |   |         |  
|Net investment income                                             |  | $                    | 2,813   |   |      | $ | 1,860   |      |  | $ | 1,914   |  
|Other                                                             |  |                      | (3,147  | ) |      |   | (1,336  | )    |  |   | 1,600   |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Total revenues                                                    |  |                      | (334    | ) |      |   | 524     |      |  |   | 3,514   |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Expenses:                                                         |  |                      |         |   |      |   |         |      |  |   |         |  
|Other operating expenses                                          |  |                      | 4,209   |   |      |   | 3,586   |      |  |   | 2,905   |  
|Interest                                                          |  |                      | 8,171   |   |      |   | 8,423   |      |  |   | 6,717   |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Total expenses                                                    |  |                      | 12,380  |   |      |   | 12,009  |      |  |   | 9,622   |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Loss before income taxes and equity in net income of subsidiaries |  |                      | (12,714 | ) |      |   | (11,485 | )    |  |   | (6,108  | )
|Income tax (benefit) expense                                      |  |                      | (2,356  | ) |      |   | 10,536  |      |  |   | (609    | )
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Loss before equity in net income of subsidiaries                  |  |                      | (10,358 | ) |      |   | (22,021 | )    |  |   | (5,499  | )
|Equity in net income of subsidiaries                              |  |                      | 248,190 |   |      |   | 236,838 |      |  |   | 258,758 |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  
|Net income                                                        |  | $                    | 237,832 |   |      | $ | 214,817 |      |  | $ | 253,259 |  
|                                                                  |  |                      |         |   |      |   |         |      |  |   |         |  









See
accompanying notes to condensed financial information.





S-5



---

SCHEDULE II



MERCURY GENERAL CORPORATION



CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)



STATEMENTS OF CASH FLOWS



Three years ended December 31,



|                                                  |  |                      |          |   |      |   |          |      |  |   |         |  
|------------------------------------------------- |  | -------------------- | -------- | - | ---- | - | -------- | ---- |  | - | ------- | -
|                                                  |  | 2007                 |          |   | 2006 |   |          | 2005 | 
|                                                  |  | Amounts in thousands |         
|Cash flows from operating activities:             |  |                      |          |   |      |   |          |      |  |   |         |  
|Net cash used in operating activities             |  | $                    | (9,627   | ) |      | $ | (10,733  | )    |  | $ | (27,400 | )
|Cash flows from investing activities:             |  |                      |          |   |      |   |          |      |  |   |         |  
|Capital contribution to controlled entities       |  |                      | (11,250  | ) |      |   | (20,000  | )    |  |   | (15,000 | )
|Dividends from subsidiaries                       |  |                      | 127,000  |   |      |   | 168,000  |      |  |   | 134,000 |  
|Fixed maturities available for sale:              |  |                      |          |   |      |   |          |      |  |   |         |  
|Purchases                                         |  |                      |         |   |      |   | (9       | )    |  |   |        |  
|Sales                                             |  |                      |         |   |      |   | 333      |      |  |   |        |  
|Calls or maturities                               |  |                      | 353      |   |      |   |         |      |  |   | 303     |  
|Equity securities available for sale:             |  |                      |          |   |      |   |          |      |  |   |         |  
|Purchases                                         |  |                      | (52,121  | ) |      |   | (73,310  | )    |  |   | (85,445 | )
|Sales                                             |  |                      | 47,764   |   |      |   | 72,469   |      |  |   | 87,849  |  
|Decrease in payable for securities, net           |  |                      | (204     | ) |      |   | (254     | )    |  |   |        |  
|Net decrease (increase) in short-term investments |  |                      | 7,231    |   |      |   | (31,901  | )    |  |   | (639    | )
|Other, net                                        |  |                      | (207     | ) |      |   | 18       |      |  |   | 17      |  
|                                                  |  |                      |          |   |      |   |          |      |  |   |         |  
|Net cash provided by investing activities         |  |                      | 118,566  |   |      |   | 115,346  |      |  |   | 121,085 |  
|Cash flows from financing activities:             |  |                      |          |   |      |   |          |      |  |   |         |  
|Dividends paid to shareholders                    |  |                      | (113,802 | ) |      |   | (104,960 | )    |  |   | (93,866 | )
|Stock options exercised                           |  |                      | 2,173    |   |      |   | 1,943    |      |  |   | 2,393   |  
|Excess tax benefit from exercise of stock options |  |                      | 273      |   |      |   | 505      |      |  |   |        |  
|                                                  |  |                      |          |   |      |   |          |      |  |   |         |  
|Net cash used in financing activities             |  |                      | (111,356 | ) |      |   | (102,512 | )    |  |   | (91,473 | )
|Net (decrease) increase in cash                   |  |                      | (2,417   | ) |      |   | 2,101    |      |  |   | 2,212   |  
|Cash:                                             |  |                      |          |   |      |   |          |      |  |   |         |  
|Beginning of the year                             |  |                      | 5,489    |   |      |   | 3,388    |      |  |   | 1,176   |  
|                                                  |  |                      |          |   |      |   |          |      |  |   |         |  
|End of the year                                   |  | $                    | 3,072    |   |      | $ | 5,489    |      |  | $ | 3,388   |  
|                                                  |  |                      |          |   |      |   |          |      |  |   |         |  



See accompanying notes to
condensed financial information.





S-6



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SCHEDULE II



MERCURY GENERAL CORPORATION



CONDENSED FINANCIAL INFORMATION OF REGISTRANT(Continued)



NOTES TO CONDENSED FINANCIAL INFORMATION



December 31, 2007 and 2006



The accompanying condensed financial information should be read in conjunction with the consolidated financial statements and notes included in this statement.



Reclassifications



Certain reclassifications have been made to prior year balances to conform to the current year presentation.



Dividends Received From Subsidiaries



Dividends of $127,000,000, $168,000,000 and $134,000,000 were received by the Company
from its wholly-owned subsidiaries in 2007, 2006 and 2005, respectively, and are recorded as a reduction to investment in subsidiaries.



Capitalization of Subsidiaries



Capital contributions of $11,250,000 and $20,000,000 were made by the Company to its insurance subsidiaries during 2007 and 2006, respectively.



Federal Income Taxes



The Company files a consolidated federal tax return with the following entities:



Mercury Casualty Company

Mercury Insurance Company

California General Underwriters
Insurance Company, Inc.

California Automobile Insurance Company

Mercury Insurance Company of Illinois

Mercury National Insurance Company

Mercury Insurance Company of Georgia

Mercury Indemnity Company
of Georgia

American Mercury Insurance Company

Mercury Select Management Company, Inc.

American Mercury Lloyds Insurance Company

American Mercury MGA, Inc.

Concord Insurance Services, Inc.

Mercury County Mutual Insurance Company

Mercury
Insurance Company of Florida

Mercury Indemnity Company of America

Mercury Group, Inc.



The method of allocation
between the companies is subject to agreement approved by the Board of Directors. Allocation is based upon separate return calculations with current credit for net losses incurred by the insurance subsidiaries to the extent it can be used in the
current consolidated return.





S-7



---

SCHEDULE IV



MERCURY GENERAL CORPORATION



REINSURANCE



Three years ended December 31,



|                                                 |  |                      |           |                        |   |         |  |           |       |  |   |          
|------------------------------------------------ |  | -------------------- | --------- | ---------------------- | - | ------- |  | --------- | ----- |  | - | ---------
|                                                 |  | Directamount         |           | Ceded toothercompanies |   | Assumed |  | Netamount
|                                                 |  | Amounts in thousands
|Property and Liability insurance earned premiums |  |                      |           |                        |   |         |  |           |       |  |   |          
|2007                                             |  | $                    | 2,996,927 |                        | $ | 4,119   |  | $         | 1,069 |  | $ | 2,993,877
|2006                                             |  | $                    | 3,007,007 |                        | $ | 11,092  |  | $         | 1,108 |  | $ | 2,997,023
|2005                                             |  | $                    | 2,856,598 |                        | $ | 10,085  |  | $         | 1,220 |  | $ | 2,847,733



S-8