Code of Ethical and Professional Standards
               of FinancialContent, Inc. and Affiliated Entities

Core Principal:

FinancialContent,  Inc.  and its related  affiliates  ("FinancialContent")  will
conduct its business honestly and ethically wherever we may conduct business. We
will constantly improve the quality or our services, products and operations and
will  maintain a reputation  for honesty,  respect,  responsibility,  integrity,
trust and sound business  judgment.  No illegal or unethical conduct on the part
of the officers,  employees or affiliates  is in the  company's  best  interest.
FinancialContent  will not compromise  its principles for short-term  advantage.
The ethical  performance of this company is the sum of the ethics of the men and
women who work here.  Thus,  we are all  expected  adhere to high  standards  of
personal integrity.

Offices and  employees of  FinancialContent  must never  permit  their  personal
interest to  conflict,  or even  appear to  conflict,  with the  interest of the
company,  its clients or  affiliates.  Officers,  managers and employees must be
particularly  careful to avoid representing  FinancialContent in any transaction
with others with whom there is any outside business affiliation or relationship.
Officers  and  employees  shall avoid using their  Financialcontent  contacts to
advance  their  private  business  or  personal  interests  at  the  expense  of
FinancialContent, its clients or affiliates.

No bribes,  kickback or other similar  remuneration  or  consideration  shall be
given to any person or  organization  in order to attract or influence  business
activity. Officers and employees shall avoid gifts, gratuities, fees, bonuses or
excessive entertainment in order to attract of influence business activity.

All Employees at FinancialContent are expected to exhibit:
----------------------------------------------------------

         o    Individual  leadership as a role mode for  maintaining the highest
              standards of ethical conduct;

         o    Maintain a high level of trust for all;

         o    Protect  the  interests  of all our  employees,  shareholders  and
              customers as well as our professional integrity; and

         o    Be  professional,  we are ethically  responsible for promoting and
              fostering fairness and justice for all our employees, shareholders
              and customers at FinancialContent.

Intent:

FinancialContent Employees:
---------------------------

         o    To set the standard and be an example for others;

                                     - 1 -
<PAGE>

         o    To earn individual respect and increase our credibility with those
              we serve;

         o    To avoid  activities  that are in  conflict or may appear to be in
              conflict  with any of the  provisions  of our Code of Ethical  and
              Professional  Standards of  FinancialContent,  Inc. and Affiliated
              Entities; and

         o    To  build  trust  among  all   FinancialContent   constituents  by
              maximizing  the open exchange of  information,  while  eliminating
              anxieties about  inappropriate  and/or inaccurate  acquisition and
              sharing of information.

Ethical and Professional Guidelines:

         1.   Be ethical; act ethically in every professional interaction;

         2.   Question  pending  individual  and group actions when necessary to
              ensure that decision are ethical and are implemented in an ethical
              manner;

         3.   Seek expert  guidance if ever in doubt abut the ethic propriety of
              a situation;

         4.   Through teaching and mentoring, champion the development of others
              as ethical leaders in the profession and in organizations;

         5.   Treat people with  dignity,  respect to foster a work  environment
              free of harassment, intimidation, and unlawful discrimination;

         6.   Acquire   and   disseminate   information   through   ethical  and
              responsible means;

         7.   Ensure only appropriate  information is used in decision affecting
              any relationship at FinancialContent;

         8.   Investigate the accuracy and source of information before allowing
              it to be used in business related decisions;

         9.   Safeguard    restricted    or    confidential    information    of
              FinancialContent as well as its customers and vendors; and

        10.   Comply with all published polices at FinancialContent.

Violations of this Ethical and Professional Standards of FinancialContent,  Inc.
and Affiliates:

                                     - 2 -
<PAGE>

Violations may result in  disciplinary  action up to and including  termination.
Examples of violations include but are not limited to the following:

         o    Accessing client, competitor's sites using unauthorized identities
              without  verbal or written  authorization,  logging-on  as another
              person,   employee,  or  entity  without  verbal  and  or  written
              authorization is prohibited;

         o    Allowing obscene, profane or offensive material and language to be
              transmitted  over  any  FinancialContent  communication  system  -
              electronic,  voicemail,  and/or in person. Also messages, jokes or
              forms which violate any of our FinancialContent policies including
              but not limited to our harassment policy, security,  email, and/or
              creates an intimidating or hostile work environment is prohibited;

         o    Distributing  company  confidential  messages to personnel outside
              FinancialContent is prohibited;

         o    Accessing or using the  intellectual  property of another in a way
              that infringes on the holders rights is prohibited;

         o    Breaking  into  the  system  or  unauthorized  use  of a  password
              /mailbox is prohibited; and

         o    Broadcasting unsolicited personal views on social,  political, and
              religious or other non-business related matters is prohibited.

Responsibility for Ethical and Professional Standards at FinancialContent, Inc.
and Affiliated Entities:

The management is responsible to ensure compliance with this policy. When issues
arise,  management  will deal directly with the officer or employee in violation
of these or other policies of FinancialContent.

Signature:

I have  read and  understand  this  three-page  policy  on Code of  Ethical  and
Professional  Standards of FinancialContent,  Inc. and Affiliated Entities and I
understand that it will be placed in my employee file.


--------------------------------------------------------------------------------
Print Employee's Name                                         Date

--------------------------------------------------------------------------------
Sign Employee's Name                                          Date



                                     - 3 -