Social Enterprising 

Examples from the Network 

Featuring: Real Service Area Agency on Aging 

November 27, 2020 

Aging network providers face financial and organizational challenges serving large numbers of 

people eligible for the Title III-C senior nutrition program under the Older Americans Act (OAA). 

These challenges have been further exacerbated by the COVID-19 pandemic and the aging of 

America. People age 65 and older are expected to represent 21.6% of the population by 2040.1 

Future emergencies and/or pandemics are not a question of if they will happen, but when will 

they happen. One thing is for sure, the number of clients served will continue to grow and 

create challenges. 

Network providers have no guarantee increased participants will be supported by increased 

funding from their local, state, or federal government. The Older Americans Act is a private 

government pay model that accounts for only about one-third of the total funds spent for each 

meal, with the remaining two-thirds covered by the state, local, and participant contributions.2 

Limited resources (e.g., financial, volunteer, community, capability, and capacity) will impact 

the ability of SNPs to respond to the increased client need. Social enterprising activities are just 

one way for SNPs to bridge the gap between what is needed by older Americans and the ability 

to serve them. Partnerships with state and local governments, philanthropic organizations, and 

private donors also help expand services. These partnerships allow for an increase in resources 

for enhanced capacity and quality of operation. 

Nutrition providers must innovate their services, menus, and relationships if they are to be 

effective in serving a growing and diverse older adult population. Now is the time to be bold. 

Providers must reach and keep new audiences who have been introduced to nutrition services 

through COVID and secure new ones. They must create expanded collaborations to set a new 

course for sustainable programs. 

The REAL GRILLE FOOD TRUCK 

The REAL Grille food truck is a social enterprise business of REAL Services located in South Bend, 

Indiana. The food truck has been in operation for just over two years. Traveling around the 

South Bend area, the truck operates March through November serving the general public. All of 

the REAL Grille profits go directly to fund the REAL Services’ Meals on Wheels Program. 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

REAL Grille customers (not senior participants) know their purchase benefits the SNP and they 

are eager to support the cause. Most food items cost about $10 each. The 20-foot vehicle is a 

state-of-the-art kitchen on wheels. Four staff members work the truck creating a variety of 

menu items. Gourmet grilled cheese sandwiches are always available along with potato bites, 

meatless burgers, chipotle chicken tacos, and tomato soup. The menu is ever-changing, but 

gourmet grilled cheese is always part of the daily offering. REAL Grille encourages local 

businesses to make a reservation for the food truck to visit their location. They are available for 

weddings, corporate events, parties, picnics, birthdays, and any events with food. 

REAL Grille also provides dinner meals to congregate meal sites for special occasions. 

Congregate diners can choose among different entrees delivering one-third of the Reference 

Daily Intake and meeting the Dietary Guidelines for Americans. Dinner meals are available by 

donation, just like congregate lunches. 

CATERING SERVICES 

REAL Services also offers catering through their “Simply Catering to You” business. This concept 

provides robust catering options for large groups and gatherings. All profits fund the Meals on 

Wheels program. REAL Services rents their kitchen to outside companies during production 

“down-time.” Kitchen rental doesn’t happen regularly, but when it does, the revenue goes 

directly to fund Meals on Wheels. 

SOCIAL DISTANCING PIVOT 

REAL Grille and Simply Catering to You closed operations during the early months of the COVID19 pandemic as the agency pivoted its attention to feeding all food-insecure people in the 

region. During that time, they doubled and then tripled the number of meals they delivered. 

REAL Services became part of the Emergency Food Initiative to discuss and plan feeding 

thousands of food-insecure people in North Central Indiana. The Kitchen and Transportation 

staff also helped reduce social isolation by creating a telephone “well check” program. 

Regularly calling all clients helps them receive vital services or just allows the clients to feel 

someone was thinking of them. This program proved essential and will remain one of the 

newly created programs of REAL Services Volunteer programs. 

Recently, REAL Grille and Simply Catering to You resumed operations providing the community 

with their delicious offerings. Private and community events, held outdoors, provided an 
 

 

 

 

 

 

 

 

 

 

 

opportunity for people to socially distance, support a great cause, and eat some great food. 

Foodservice employees follow COVID-19 precautions mask and social distance from customers. 

Learn More About Real Services Area on Aging: 

Created in May of 1966 as part of the planning division of United Way, REAL Services is the Area 

Agency on Aging for the Older Americans Act, administering more than 25 programs designed 

to help seniors live independently and serves over 30,000 clients a year in 12 counties across 

northern Indiana. REAL Services is a Senior Nutrition Provider (SNP) through its Meals on 

Wheels program. The program provides nutritious meals five days a week to older Americans in 

need. 

Questions about the REAL Grille food truck? Please contact George Hawthorne, Director of 

Nutrition and Transportation, REAL Services. George is available at 

ghawthrone@realservices.org or 574-284-7146. 
 

REAL Grille food truck and George Hawthorne, Director of Nutrition and Transportation, REAL Services. 

References 

1

Administration for Community Living. A Profile of Older Americans, 2019. Available at: 

https://acl.gov/sites/default/files/Aging%20and%20Disability%20in%20America/2019ProfileOlderAmeri 

cans508.pdf 

2 Mathematica Policy Research. Older American Act Nutrition Program: Meal Cost Analysis. 

Available at: https://acl.gov/sites/default/files/programs/2017-05/NSP-Meal-Cost-Analysis_v2.pdf