Social Media Tip Sheet

Older Americans Month (OAM) is an opportunity to recognize and 

celebrate the value that elders contribute to our communities. 

With this year’s OAM theme, “Safe Today. Healthy 

Tomorrow,” the Administration for Community Living (ACL) 

and our partners honor older adults for their contributions and 

sacrifices by helping them stay safe and active as they age.

Promote your Safety Day activities across 

your social networks. Be creative, and make 

it interesting and entertaining. Start with 

the tips and sample posts provided here, and 

add your own ideas to generate excitement 

about your event(s).

Engage With ACL on 

Social Media

Facebook

Tag ACL in your OAM-related Facebook 

posts by typing “Administration for 

Community Living” in your posts.

If you haven’t already, “like” the ACL 

Facebook page so its posts will appear 

on your organization’s timeline.

Post comments, updates, and photos of 

your activities directly on ACL’s Facebook 

page.

Comment on or “like” posts on ACL’s 

Facebook timeline.

Twitter

Tweet about your activities on your 

Twitter feed. Use photos and links to 

helpful information. 

Use the hashtag #OAM2014 on your 

tweets so that all OAM followers can 

see them.

Promote Older Americans Month 

In Your Own Social Media

Whether you’re using Facebook, Twitter, 

Instagram, YouTube, or all of the above, 

engage your audiences with tips to help 

them and their loved ones stay safe. 

Post updates, photos, and even videos of 

your activities. Use photos and graphics 

often, as you are likely to generate more 

interest. Further, position the most engaging 

information at the top of your messages. 

Although characters are not limited on 

Facebook, it is often the case that only the 

first few lines of a message will appear 

(followed by a “more” link requiring the 

reader to click).
Here are a few sample posts to get 

you started:

Facebook

Older Americans Month 2014 – “Safe 

Today. Healthy Tomorrow.” Join in 

recognizing older adults for their 

contributions and sacrifices by helping 

them stay safe and active as they age. 

By the year 2020, the U.S will have more 

than 55 million adults over the age of 65. 

Older Americans Month promotes safety 

across the lifespan.

Unintentional injuries to older adults 

result in at least 6 million medically 

treated injuries and more than 30,000 

deaths every year. Check back with us all 

month for tips on protecting yourself and 

your loved ones.

In honor of Older Americans Month, join 

us for a special Safety Day activity [Give 

brief description as space allows. Link 

to event information on your website, if 

applicable].

Our [activity title] was a success! 

Check out our photos! [Upload or link to 

selected photos.]

This May, help ensure that older 

Americans have a safe today, and a 

healthy tomorrow. Host a home and/

or fire safety workshop to provide 

information on how seniors can take 

steps to protect themselves at home. 

Share safety tips like the ones in this 

checklist http://go.usa.gov/BzXA

Regular exercise can help protect 

the body from injuries. During Older 

Americans Month and throughout the 

year, help the older Americans in your 

life prevent falls and increase their 

strength and mobility – attend a yoga, 

water aerobics, or dance class together.

Twitter

Remember to limit Twitter posts to 

140 characters and to use the hashtag 

#OAM2014! Note that spaces and hashtags 

are counted against a tweet’s character limit.

Falls are the leading cause of injuryrelated deaths among older adults. 

Follow these simple steps to stay safe. 

http://go.usa.gov/BzcT (135 characters)

Learn how to keep your loved ones safe 

in honor of Older Americans Month. Safe 

Today. Healthy Tomorrow. #OAM2014 

(114 characters)

Concerned about your elder loved ones 

and driving? Here’s some information 

on how to talk to them about it: http://

go.usa.gov/Kf3Y (132 characters)

For Older Americans Month, check out 

these fire safety tips: http://go.usa.gov/

Kf3e #OAM2014 (93 Characters)