**GAO-11-697**                      Published: Jul 26, 2011. Publicly Released: Jul 26, 2011.                  

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## Highlights

Mutual funds are one of the most widely held investment products by Americans and advertising is one method by which investors may obtain information on funds. The Dodd-Frank Wall Street Reform and Consumer Protection Act requires GAO to conduct a review of mutual fund advertising, focusing on the advertising of past performance information. This report examines (1) what is known about the impact of fund advertisements on investors, (2) the extent to which performance information is included in advertisements, and (3) the regulatory requirements for fund advertisements and how they are administered and enforced. To address these objectives, GAO reviewed existing and proposed Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) rules, conducted a literature review of studies related to mutual fund advertising's impact on investors, and reviewed a random sample of 300 fund advertisements. GAO also met with regulators, fund companies, academics, and industry and investor protection groups.

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## GAO Contacts

Alicia Puente Cackley
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Sarah Kaczmarek
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## Topics

Financial Markets and Institutions

AdvertisingAgency proceedingsCommunicationFinancial regulationFunds managementInformation disclosureInformation resources managementInvestment companiesInvestmentsMutual fundsSecurities regulation