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- ican!

# Marketing

Marketing is how we attract participants, volunteers, staff, and partners to our nutrition programs. Promoting your services effectively will help you to stay competitive and continue to appeal to new and existing participants. Learning about different techniques and how to implement them can be a valuable tool in your program’s toolbox or business skills.

##  Quick Guides

                    - Content Marketing Best Practices for Small Businesses — SCORE infographic on factors affecting content marketing success
                    - How Your Small Business Can Succeed with Social Media — SCORE infographic that highlights the latest statistics on why and how to use social media to connect with your customers
                    - Video Marketing for Small Businesses — SCORE infographic with statistics on the success of video marketing
                    - Impact Writing Workshop  — Learn the basic principles to writing an impact statement
                    - Try This Instead of That  — Tips for marketing your aging nutrition program
                    - Digital Marketing Basics   — Strategies for building a digital presence 

## Guides

                    - Marketing & Communications Guide  — Tips to help you boost the visibility of your program
                    - Marketing: Rethinking Your Understanding and Reassessing Your Strategy  — Summary brief                       - Extended Brief 

##  Tools & Toolkits

                    - Web Design for an Older Adult Audience  — Best practices for enhancing readability for all users
                    - Senior Nutrition Program Video (YouTube)  — Five-minute video that features participants, providers, and partners
                    - Senior Nutrition Program Two-Minute Promotional Video (YouTube)  — Video focused on connection and social aspects of senior nutrition programs                       - Senior Nutrition Program 30-second Promotional Short (YouTube) 
                    - Senior Nutrition Program Anniversary Page  — Materials and more from ACL
                    - Falls Prevention Program Social Media Toolkit — NCOA toolkit to promote evidence-based falls prevention programs
                    - CDSME Program Social Media Toolkit — NCOA toolkit to promote Chronic Disease Self-Management Education (CDSME) programs
                    - Sodium Reduction Social Media Toolkit  — Ready-to-use social media posts to encourage reducing sodium in meals
                    - Marketing and Recruitment — Tools, strategies, and templates from NCOA
                    - Food Insecurity Social Media Toolkit  — Sample social media posts to bring awareness to food insecurity                       - Food Insecurity Social Media Graphics  (.zip) 
                    - Nutrition and Health Related Holidays Social Media Toolkit  — Sample social media posts to celebrate nutrition and health related holidays                       - Nutrition and Health Related Holiday Graphics Jan-Apr  (.zip)
                      - Nutrition and Health Related Holiday Graphics May-Aug  (.zip)
                      - Nutrition and Health Related Holiday Graphics Sep-Dec  (.zip) 
                    - Your Community Meal Program is Waiting to Serve You  — Customizable flyer from ACL about the benefits of senior nutrition programs
                    - Nutrition Program Promo Slide (participant focus)  — Poster/slide highlighting program benefits
                    - Nutrition Program Promo Slide (volunteer focus)  — Poster/slide on benefits of volunteering
                    - Congregate Program Value Proposition Infographic  — ACL graphic to make the business case

##  

##   Presentations

                    - Facebook Fundamentals: Get Noticed and Drive Traffic — SCORE webinar on how best to set up your Facebook page
                    - Make Your Marketing Work - Track the Correct Analytics — SCORE webinar on how to find the data to measure your ROI
                    - Digital Marketing Recorded Webinar: Social Media DIY: Calendar, Create and Promote! — SCORE webinar that covers content calendars, graphics, and social media management tools
                    - Digital Marketing Strategies for Growth — SCORE webinar where viewers will learn about creating a content marketing plan and how to evaluate it
                    - Market Your Nutrition Program (YouTube) — Best practices to successfully market a nutrition program                       - Congregate Nutrition Survey
                      - Home-Delivered Nutrition Survey
                      - TCAD's County Profiles 

## Resources

                    - How Do I Get My Business on Google Search & Maps — SCORE video on creating a free Business Profile on Google
                    - How to Customize Marketing for Programs in Indigenous Communities — NCOA article on messaging
                    - Community Meal Program Invitation  — Customizable sample invitation from ACL
                    - Nutrition Holiday Inspiration Calendar  — Holidays and food observances with activity suggestions

## Related Topics

                    - Senior Nutrition Programs in the News

*Last modified on 02/28/2024*

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ACL funds the Nutrition and Aging Resource Center to build the capacity of senior nutrition programs funded by the Older Americans Act to provide high-quality, person-centered services and enhance program sustainability and resiliency.

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An official website of the Administration for Community Living, an operating division of the U.S. Department of Health and Human Services.