EXHIBIT 31.1





CERTIFICATIONS





I, Douglas W. McCormick,  certify that:





1. I have reviewed this  quarterly report on Form 10-Q of iVillage Inc.;





2. Based on my knowledge, this  report does not contain any untrue statement of a material fact or omit to  state a material fact necessary to make the statements made, in light of the  circumstances under which such statements were made, not misleading with  respect to the period covered by this report;





3. Based on my knowledge, the  financial statements, and other financial information included in this report,  fairly present in all material respects the financial condition, results of  operations and cash flows of the registrant as of, and for, the periods  presented in this report;





4. The registrants other  certifying officer(s) and I are responsible for establishing and maintaining  disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)  and 15d-15(e)) for the registrant and we have:





| | a) | Designed    such disclosure controls and procedures, or caused such disclosure controls    and procedures to be designed under our supervision, to ensure that material information    relating to the registrant, including its consolidated subsidiaries, is made    known to us by others within those entities, particularly during the period    in which this report is being prepared;
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| | b) | Evaluated    the effectiveness of the registrants disclosure controls and procedures and    presented in this report our conclusions about the effectiveness of the    disclosure controls and procedures, as of the end of the period covered by    this report based on such evaluation; and                                                                                              
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| | c) | Disclosed in    this report any change in the registrants internal control over financial    reporting that occurred during the registrants most recent fiscal quarter    that has materially affected, or is reasonably likely to materially affect,    the registrants internal control over financial reporting; and                                                                   




5. The registrants other  certifying officer(s) and I have disclosed, based on our most recent evaluation  of internal control over financial reporting, to the registrants auditors and  the audit committee of the registrants board of directors (or persons  performing the equivalent functions):





| | a) | All    significant deficiencies and material weaknesses in the design or operation    of internal control over financial reporting which are reasonably likely to    adversely affect the registrants ability to record, process, summarize and    report financial information; and
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| | b) | Any fraud,    whether or not material, that involves management or other employees who have    a significant role in the registrants internal control over financial    reporting.                                                                                                  




|Date: May    14, 2004 |                           
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|                      | /s/ DOUGLAS W. MCCORMICK  
|                      | Douglas W.    McCormick   
|                      | Chief    Executive Officer