**EXHIBIT 31.2**

**CERTIFICATIONS**

I, Steven A. Elkes, certify that:

1.   I  have reviewed this quarterly report on Form 10-Q of iVillage Inc.;

2.   Basedon my knowledge,this report does not contain any untrue statement of a materialfact or omit tostate a material fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading with respectto the period covered by this report;

3.   Based on my knowledge, the financial statements, and otherfinancial information included in this report, fairly present in all materialrespects the financial condition, results of operations and cash flows of theregistrantas of, and for, the periods presented in this report;

4.   The registrant’s other certifying officer(s) and I areresponsible for establishing and maintaining disclosure controls and procedures(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrantand wehave:

|   | a)     | Designed such disclosure controls and procedures,        or caused such disclosure controls and procedures to be designed under        our supervision, to ensure that material information relating to the        registrant, including its consolidated subsidiaries, is made known to        us by others within those entities, particularly during the period in      which this report is being prepared; |
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|   |   |                                                                                                                                                                                                                                                                                                                                                                                                            |
|   | b)     | Evaluated the effectiveness of the registrant’s        disclosure controls and procedures and presented in this report our conclusions        about the effectiveness of the disclosure controls and procedures, as        of the end of the period covered by this report based on such evaluation;      and                                                                                              |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                            |
|   | c)     | Disclosed in this report any change in the        registrant’s internal control over financial reporting that occurred        during the registrant’s most recent fiscal quarter that has materially        affected, or is reasonably likely to materially affect, the registrant’s      internal control over financial reporting; and                                                         |

5.   The registrant’s other certifying officer(s) and I havedisclosed, based on our most recent evaluation of internal control over financialreporting, to the registrant’s auditors and the audit committee of theregistrant’s board of directors (or persons performing the equivalent functions):

|   | a)     | All significant deficiencies and material        weaknesses in the design or operation of internal control over financial        reporting which arereasonably likely to adversely affect the registrant’s ability to record,process,summarize and report financial information; and |
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|   |   |                                                                                                                                                                                                                                                                                      |
|   | b)     | Any fraud, whether or not material, that        involves management or other employees who have a significant role in        the registrant’s internalcontrol over financial reporting.                                                                                              |
|   |   |                                                                                                                                                                                                                                                                                      |

| Date:    November 12, 2004 |   | /s/ Steven A. Elkes                                                                                 |
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|                       |   |                                                                                                     |
|                       |   | Steven A. Elkes Chief Financial Officer andExecutive Vice President, Operationsand Business Affairs |

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