**EXHIBIT 31.1**

**CERTIFICATIONS**

I,  Douglas W. McCormick, certify that:

1.  I have reviewed this quarterly    report on Form10-Q of iVillage Inc.;

2.  Based on my knowledge, this report does not    contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.  Based on my knowledge, the financial statements, and other financialinformation included in this report, fairly present in all material respectsthe financial condition, results of operations and cash flows of the registrantas of, and for, the periods presented in this report;

4.  The registrant’s other certifying officer(s) and I are responsiblefor establishing and maintaining disclosure controls and procedures (as definedin Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrantand wehave:

|   | a)     | Designed such disclosure controls and procedures,        or caused such disclosure controls and procedures to be designed under        our supervision, to ensure that material information relating to the        registrant, including its consolidated subsidiaries, is made known to        us by others within those entities, particularly during the period in    which this report is being prepared; |
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|   | b)     | Evaluated the effectiveness of the registrant’s        disclosure controls and procedures and presented in this report our conclusions        about the effectiveness of the disclosure controls and procedures, as        of the end of the period covered by this report based on such evaluation;    and                                                                                              |
|   |   |                                                                                                                                                                                                                                                                                                                                                                                                          |
|   | c)     | Disclosed in this report any change in the        registrant’s internal control over financial reporting that occurred        during the registrant’s most recent fiscal quarter that has materially        affected, or is reasonably likely to materially affect, the registrant’s    internal control over financial reporting; and                                                         |
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5.  The registrant’s other certifying officer(s) and I have disclosed,based on our most recent evaluation of internal control over financial reporting,to the registrant’s auditors and the audit committee of theregistrant’s board of directors (or persons performing the equivalent functions):

|   | a)     | All significant deficiencies and material        weaknesses in the design or operation of internal control over financial        reporting which are reasonably likely to adversely affect the registrant’s        ability to record, process, summarize and report financial information;    and |
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|   |   |                                                                                                                                                                                                                                                                                                   |
|   | b)     | Any fraud, whether or not material,    that involves management or other employeeswho    have a significant role in the registrant’s internal control over financial    reporting.                                                                                                                |

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| Date: November 12,    2004 | /s/ Douglas W. McCormick             |
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|                       | Douglas W. McCormick                 |
|                       | Chairman and Chief Executive Officer |

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