Air Choice One Multi-Aero Inc. 

d/b/a 

Air Choice One 

~ --- «------------------ ----------------------------------

Proposal to Provide Essential Air Service at 

Alpena, Michigan 

Docket DOT -OST -2009-0300 

February 14, 2012 

-------~-----------------------------

to: 

Storz, CEO 

.4!r (}ne ~~frUnes 

12300 Old Tessnn 200 _Saint f\/10 63128 

Phone: (866) 435-9847 F2x: 8527 E-n,ai:: 

·If. 58 
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Air Choice One T!n'rii s -' 

We understand the efforts of an air carrier dedicated to serving Alpena, Michigan is critical to 

maintaining scheduled airline service now and in the future. Air Choice One is that air carrier 

and we believe the strategy outlined in our proposal will support and complement airport 

development efforts. We have proven our strategy works with other EAS communities and we 

are committed to delivering these same results for Alpena. Our proposal will give the best 

access to the national transportation system for the community at reasonable prices and may 

be considered as an individual offering. 

Our proposal allocates substantial resources to support marketing efforts. Achievements in our 

other EAS markets demonstrate our marketing strategies are successful. Through on-site 

community outreach, community-specific advertising, consistent flightschedules, and 

outstanding customer service we will quickly build consumer recognition in the community 

ensuring retention of current passenger momentum while also working to increase demand. 

To sustain growth well into the future Air Choice One is working to upgrade our certificate. We 

are targeting completion of this upgrade such that it will allow us to incorporate larger capacity 

aircraft into our service offering for Alpena in years 3 and 4 of our 4 year options. 

We commit to providing you with outstanding service and will continue working with you 

throughout our term to provide the next level of air service that will bring us all success. 

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Air Choice One will team with your local airport to raise awareness about your 

communities' air service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES 

• Provide Financial Support Through Discounted Fuel Costs 

• Educate the Community about the EAS Program and Air Choice One's Service 

• Draft and Distribute Press Releases 

• Community Involvement 

• Participate in Marketing and Advertising 

• Distribute Information Pertaining to Air Choice One at Local Business Events 

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Air Choice One will team with your chosen destination airport to promote tourism 

opportunities and encourage air travel to your community, again, increasing 

enplanements. 

• CHICAGO O'HARE INTERNATIONAL AIRPORT (ORO) INITIATIVES 

• EAS Communities Receiving Reliable Service to Hub Airports Have Benefited From a Steady 

Increase in Ridership 

• Market Vacation Packages to ORO and Beyond and to Local Communities From ORO 

• Air Choice One Operates from Terminal 3, Gate L 11 A 

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Air Choice One T!BttS #"' "- , 

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS 

• Corporate Headquarters in Midwest 

• WE ARE IN YOUR COMMUNITY 

• Routine On-Site Sales Visits 

• Chamber of Commerce Participation and Membership 

• Airport Affiliate Participation 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs 

• Travel Agent Discounts 

• Business to Business Communication 

• Attendance at Public Events 

• WE KEEP YOU INFORMED 

• Airport Board Updates 
Air Choice One ~~ 

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA 

• Radio - Talk Shows/Commercials 

• TV Commercials and Event Coverage 

• Print - Newspaper/Magazines 

• Billboards 

• Web Based 

- E-Biasts - Constant Contact 

- Monthly E-Mail Promotions 

- City Representation on Our Website 

• SOCIAL MEDIA 

• Twitter, Facebook, Linked In 

• INTERACTIVE MEDIA 

• Contests 

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS 

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• Local Charitable Support- March of Dimes, Make-A-Wish Foundation, Red Cross, etc. 

• Business/Community Support - Golf Tournaments, Business Luncheons, Air Shows, etc. 

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· Air Choice One $ii;t1w-·r·= ·-· 

SOLD THROUGH 

- Global Distribution Systems 

- Consumer Sites 

- Travel Agents 

- Web Based Booking 

- Call Center 

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Travel port 

Airline 

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AIR CHOICE ONE, ALPENA, AND CHICAGO O'HARE: A WINNING COMBINATION! 

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Air Choice One 

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Terminal 3, Gate L 11 A 

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• Air Choice One Operates from Terminal 3, Gate LllA 

• 39 Carriers Serving Over 67 M illion Passengers and More 

Than 950,000 Aircraft Operations in 2010 
Air Choice One .. :- ~F. -.''§ ' ~ -A 

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OPTION 1, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION - ORO SERVICE 

CESSNA GRAND CARAVAN 

-----------·---·-· - · -~·------·"···-·~·-·---"· ··-"'·'~'·-· 

Alpena, Michigan -Chicago O'Hare International Airport 

Cessna Grand Caravan 18 Round Trips Per Week 

~---·'''"'"-~----·------ -----

OPTION 2, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION - ORO SERVICE 

CESSNA GRAND CARAVAN -~'' "'""''"""""'_,. .... .,.__ .,_, __ ,'i<_,..,._._. _____ .,_,,.. ,_, ___ ,.,.,...,,., .. 

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Alpena, Michigan- Chicago O'Hare International Airport 

Cessna Grand Caravan 21 Round Trips Per Week 

OPTION 3, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION - ORO SERVICE 

CESSNA GRAND CARAVAN 

Alpena, Michigan- Chicago O'Hare International Airport 

Cessna Grand Caravan 24 Round Trips Per Week 
Air Choice One 

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OPTION 4, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE 

PIPER NAVAJO 

Alpena, Michigan- Chicago O'Hare International Airport 

Piper Navajo 18 Round Trips Per Week 

·'>·--~-·~ · - - - - - --· ---------· 

OPTION 5, 2 YEAR TERM WITH DISCOUNTED 4 YEAR TERM OPTION -ORO SERVICE 

PIPER NAVAJO 

······ ~-··-·-·- -·----·-·- -- -· . -·----··--- - Alpena, Michigan -Chicago O'Hare International Airport 

Piper Navajo 24 Round Trips Per Week 
Air Choice One ~-ftt1z 'i5£jii.f'\T zi¥* 

Alpena, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

APN-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

-- _i ) 

$ 772,200 

7J22 

$ 779,922 

$ 348,052 

869,973 

664,463 

420,000 

$2,302,488 

567,430 

$2,921,918 

$2,141,996 

146,096 

$2,288,092 

$293 

$1,244 

# Passengers: 7,800 

Average Fare: $99.00 

Departures: 1,840 

Block Hours: 3,164 

Revenue Passenger Miles: 2,386,800 

Available Seat Miles: 4,491,003 

Representative Schedule 

Departure Arrival 

APN @ 6:00AM ET ORD @ 6:40AM CT 

ORD @ 8:00AM CT APN @ 10:40 AM ET 

APN @ 12:00 PM ET ORD @ 12:40 PM CT 

ORD@ 2:00PM CT APN @ 4:40 PM ET 

APN @ 5:30 PM ET ORD@ 6:10PM CT 

ORD@ 7:00PM CT APN @ 9:40 PM ET 
Alpena, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

APN-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft Leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.} 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

: -~ .<:. 

$ 940,500 

9,405 

$ 949,905 

$ 424,518 

1,033,795 

775,207 

420,000 

$2,653,520 

675,610 

$3,381,130 

$2,431,225 

169,057 

$2,600,282 

$274 

$1,212 

# Passengers: 9,500 

Average Fare: $99.00 

Departures: 2,146 

Block Hours: 3,691 

Revenue Passenger Miles: 2,907,000 

Available Seat Miles: 5,239,503 

Representative Schedule 

Departure Arrival 

APN @ 6:00AM ET ORO @ 6:40 AM CT 

ORO @ 8:00AM CT APN @ 10:40 AM ET 

APN @ 12:00 PM ET ORO @ 12:40 PM CT 

ORO@ 2:00PM CT APN @ 4:40 PM ET 

APN @ 5:30 PM ET ORO@ 6:10PM CT 

ORO @ 7:00 PM CT APN @ 9:40 PM ET -----

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Air Choice One sr-w z 1 ·· 

Alpena, Michigan- Chicago O'Hare International Airport- Caravan 

Operation Revenues 

APN-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

$ 1,039,500 

10,395 

$1,049,895 

Flying Operations $ 458,674 

Fuel and Oil 1,146,475 

Maintenance 833,952 

Aircraft leases 420,000 

Total Direct $2,859,101 ~ • ~~ ··- ~ .,..,j ~ ,..,..---

Indirect 

Total Operating Expenses 

Operating loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

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747,826 

$3,658,927 

$2,609,032 

182.946 

$2,791,978 

$266 

$1,138 

# Passengers: 

Average Fare: 

Departures: 

Block Hours: 

Revenue Passenger Miles: 

10,500 

$99.00 

2,453 

4,170 

3,213,000 

Available Seat Miles: 5,988,004 

Representative Schedule 

Departure I Arrival 

APN @ 5:00 AM ET ORD@ 5:40AM CT 

ORD @ 6:30 AM CT APN@ 9:10AM ET 

APN @ 9:30 AM ET ORD@ 10:10 AM CT 

ORD @ 10:40 AM CT APN @ 1:20PM ET 

APN @ 2:00 PM ET ORD@ 2:40PM CT 

ORD @ 3:10PM CT APN @ 5:50PM ET 

APN @ 6:20 PM ET ORD@ 7:00PM CT 

ORD@ 7:30PM CT APN@ 10:10 PM ET 
Air Choice One ?"'€§ ~~· . 

Alpena, Michigan- Chicago O'Hare International Airport- Navajo 

Operation Revenues 

APN-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

L~ 2. 

$ 772,200 

71722 

$ 779,922 

$ 300,591 

869,973 

632,822 

325,000 

$2,128,386 

569,380 

$2,749,766 

$1,969,844 

137,488 

$2,107,332 

$270 

$1,145 

# Passengers: 7,800 

Average Fare: $99.00 

Departures: 1,840 

Block Hours: 3,164 

Revenue Passenger Miles: 2,386,800 

Available Seat Miles: 3,929,628 

Representative Schedule 

Departure Arrival 

APN @ 6:00AM ET ORD @ 6:40AM CT ! 

ORO @ 8:00AM CT APN @ 10:40 AM ET 

APN @ 12:00 PM ET ORD@ 12:40 PM CT 

ORD @ 2:00 PM CT APN @ 4:40 PM ET 

APN @ 5:30PM ET ORO@ 6:10PM CT 

ORD@ 7:00PM CT APN @ 9:40 PM ET -· 
Air Choice One 

Alpena, Michigan- Chicago O'Hare International Airport- Navajo 

Operation Revenues 

APN-ORD Revenues 

Other Revenues 

Total Operating Revenues 

Direct Operating Expenses 

Flying Operations 

Fuel and Oil 

Maintenance 

Aircraft leases 

Total Direct 

Indirect 

Total Operating Expenses 

Operating Loss 

Profit Element (5% total Oper. Exp.) 

Compensation Required 

Compensation per PAX 

Compensation per Departure 

.: .. .., <.J).i2 

$ 841,500 

8,415 

$ 849,915 

$ 400,788 

1,159,963 

696,105 

325,000 

$2,581,856 

755,090 

$3,388,946 

$2,539,031 

169.447 

$2,708,478 

$319 

$1,104 

# Passengers: 8,500 

Average Fare: $99.00 

Departures: 2,453 

Block Hours: 4,219 

Revenue Passenger Miles: 2,601,000 

Available Seat Miles: 5,239,503 

Representative Schedule 

Departure Arrival 

APN @ 5:00AM ET ORD @ 5:40AM CT 

ORD @ 6:30AM CT APN@ 9:10AM ET 

APN @ 9:30AM ET ORD@ 10:10 AM CT 

ORD @ 10:40 AM CT APN @ 1:20 PM ET 

APN @ 2:00 PM ET ORD@ 2:40 PM CT 

ORD@ 3:10PM CT APN @ 5:50 PM ET 

APN @ 6:20 PM ET ORD@ 7:00PM CT 

ORD@ 7:30PM CT APN@ 10:10 PM ET -'--
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i Air Choice One ~,__ ~~ .. ·r&'-" 

e Look Fo 

• Established Hub - Chicago O'Hare 

• Successful Pricing Strategy 

• Community Support & Involvement 

• Proven Reliability 1 02°/o 

• Successful Marketing Campaigns 

• Service that Caters to Community 

and Business Needs 

rd to Serving