Exhibit 10.9

ADVANSTAR HOLDINGS CORP.  Direct Investment Program

Section 1.Purpose. The purpose of the Advanstar Holdings Corp. Investment Program (the
"Plan") is to promote the interests of Advanstar Holdings Corp. (formerly known as Jetman Acquisition Corp.), a Delaware corporation (the
"Company"), and its stockholders by (i) attracting and retaining exceptional executive personnel and other key employees of the Company and its
Subsidiaries and Affiliates, as defined herein; (ii) aligning the interests of such employees with those of the Company's equity investors; and (iii) enabling such employees to
participate in the long-term growth and financial success of the Company.

Section 2.Definitions. As used in the Plan, the following terms shall have the meanings set forth below:

"Affiliate" means, with respect to any Person, any other Person directly or indirectly controlling, controlled by or under common control
with such Person. For purposes of this definition, the terms "control" (including with correlative meanings, the terms
"controlling", "controlled by" and "under common control
with"), when used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such
Person, whether through the ownership of voting securities, by contract or otherwise.

"Board" shall mean the Board of Directors of the Company.

"Cause" means, with respect to any Participant, "cause" as defined in such Participant's Employment Agreement, or if not so defined:



of
the Company or any Subsidiary or Affiliate thereof, including such Participant's breach of the provisions of any noncompetition, nonsolicitation or confidentiality covenant (whether
or not contained in this Agreement) in favor of the Company or any Subsidiary or Affiliate thereof binding upon such Participant.

"Code" means the Internal Revenue Code of 1986, as amended from time to time.

"Committee" means a committee of the Board designated by the Board to administer the Plan.

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"Disability" means, with respect to any Participant, "disability" as defined in such Participant's Employment Agreement, or if not so
defined:



"Effective Time" shall have the meaning assigned to it in the Merger Agreement.

"Employee" means an employee of the Company or any Subsidiary or Affiliate thereof.

"Employment Agreement" means an employment, severance, consulting or similar agreement between the Company or any Subsidiary or Affiliate
thereof and a Participant.

"Exchange Act" shall mean the Securities Exchange Act of 1934, as amended from time to time.

"Fair Market Value" means:



"Good Reason" means, with respect to any Participant, "good reason" as defined in such Participant's Employment Agreement, or if not so
defined:



"Initial Public Offering Discount" means a discount to Fair Market Value, as otherwise determined, of the magnitude that would be
necessary, in accordance with usual and customary underwriting market practice, to effect a successful Initial Public Offering (as defined in the Shareholders' Agreement).

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"Loan" shall have the meaning set forth in Section 5(c).

"Merger Agreement" means the Agreement and Plan of Merger dated as of August 14, 2000, among the Company, Junior Jetman Corp.,
Advanstar Inc. and AHI Advanstar LLC.

"Participant" means the individuals listed on Exhibit A hereto (and to the extent applicable, their estates, heirs and
beneficiaries).

"Permitted Transferee" shall have the meaning assigned to it in the Shareholders' Agreement.

"Person" means any individual, corporation, limited liability company, partnership, association, joint-stock company, trust,
unincorporated organization, government or political subdivision thereof or other entity.

"Plan Shares" means any Shares purchased by a Participant under this Plan.

"Purchase Agreement" shall mean an agreement to be executed by the Company and a Participant as a condition to the purchase of Shares
under the Plan by such Participant.

"Purchase Price" shall have the meaning set forth in Section 5(b).

"SEC" shall mean the Securities and Exchange Commission or any successor thereto.

"Securities Act" shall mean the Securities Act of 1933, as amended from time to time.

"Shares" means (i) shares of common stock, par value $0.01 per share, of the Company and any stock into which its common stock may
thereafter be converted or changed and/or (ii) such other securities as may be designated by the Committee from time to time.

"Shareholders' Agreement" means the Shareholders' Agreement dated as of October 11, 2000 among the Company, DLJ Merchant Banking
Partners III, L.P. and other DLJ Funds party thereto, the Existing Shareholders party thereto and the Management Shareholders party thereto.

"Subsidiary" means, with respect to any Person, any corporation, limited liability company, partnership, association or other business
entity of which:



Section 3.Administration.



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Section 4.Shares Available for Purchase under the Plan.



Section 5.Share Purchases.



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Section 6.Vesting. The Plan Shares purchased by any Participant shall be fully vested, subject to the Company's rights under
Section 8.

Section 7. Rollover Shares.Management who own shares of Advanstar, Inc. may rollover such shares (the
"Rollover Shares") for newly issued Shares of the Company pursuant to the Subscription and Contribution Agreement dated as of October 11, 2000
among the Company, DLJ Merchant Banking Partners III, L.P., the Other DLJ Funds Party thereto, Robert L. Krakoff and James M. Alic.

Section 8.Termination of Employment; Repayment of Loan; Repurchase Rights. Except as may be set forth in any Purchase Agreement or
as otherwise determined by the Committee at any time, upon the termination of a Participant's employment with the Company or a Subsidiary or Affiliate thereof:



"Adjusted Fair Market Value" means the Fair Market Value of a Share, (assuming no discount for minority interest but reflecting an Initial
Public Offering Discount) reduced by (A) the amount by which (1) such Fair Market Value exceeds (2) the Exercise Price paid for such Shares multiplied by (B)(1) 20% if the
Participant's termination of employment occurs prior to the first anniversary of the Effective Time, (2) 15% if the Participant's termination of employment occurs between the first and second
anniversary of the Effective Time, (3) 10% if the Participant's termination of Employment occurs between the second and third anniversary of the Effective Time, (4) 5% if the
Participant's

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termination of employment occurs after the third anniversary but prior to the fourth anniversary of the Effective Time and (5) 0% if the Participant's termination of employment occurs on or
after the fourth anniversary of the Effective Time.



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Section 9.Loan Maturity Prior to Termination of Employment.



Section 10.Shareholders' Agreement; Additional Restrictions. (a) A Participant shall, as a condition precedent to the
purchase of Shares under a Purchase Agreement, execute an instrument agreeing to be bound by the terms of the Shareholders' Agreement or, at the election of the Company, shall execute a counterpart of
the Shareholders' Agreement. In any event, any Shares shall be subject to the provisions in the Shareholders' Agreement regarding restrictions on transfer.



Section 11. Amendment and Termination.



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Section 12.General Provisions.



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Section 13.Effective Date. The Plan shall be effective as of October 11, 2000.

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Exhibit A  Summary of Plan Shares

|            |  | Rollover $
Amt. |           | Loan $ Amt. |   | Total $ Amt. |  | Shares
|----------- |  | --------------- | --------- | ----------- | - | ------------ |  | ------
|Bob Krakoff |  | $               | 4,200,000 |             | $ | 4,200,000    |  | $     
|James Alic  |  | $               | 1,300,000 |             | $ | 1,300,000    |  | $     

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