Exchange Agent Agreement



 Exhibit 4.3 
 EXCHANGE AGENT AGREEMENT 
 [—] [—], 2009 
 The Bank of New York Mellon Trust
Company, N.A., 
 Exchange Agent 
 Global Corporate Trust 
 2 N. LaSalle Street, Suite 1020 
 Chicago, IL 60602 
 Attention:
Ms. Roxane J. Ellwanger 
 Ladies and Gentlemen: 
 Limited Brands, Inc., a Delaware corporation (the “Company”), proposes to make an offer (the “Exchange Offer”) to exchange all of its outstanding 8.50% Senior Notes due
2019 (the “Old Notes”) for its 8.50% Senior Notes due 2019 (the “New Notes”). The terms and conditions of the Exchange Offer as currently contemplated are set forth in a prospectus, to be dated [—] [—], 2009 (the “Prospectus”), proposed to be distributed to all record holders of the Old Notes. The Old Notes and the New Notes are
collectively referred to herein as the “Notes”. 
 The Company hereby appoints The Bank of New York Mellon
Trust Company, N.A. to act as exchange agent (the “Exchange Agent”) in connection with the Exchange Offer pursuant to this Exchange Agent Agreement (the “Agreement”). References hereinafter to “you” shall
refer to The Bank of New York Mellon Trust Company, N.A. 
 The Exchange Offer is expected to be commenced by the Company on or
about [—] [—], 2009. The Letter of Transmittal accompanying the Prospectus (or in the case of book-entry securities, the Automated Tender Offer
Program (“ATOP”) of the Book-Entry Transfer Facility (as defined below)) is to be used by the holders of the Old Notes to accept the Exchange Offer and contains instructions with respect to the delivery of certificates for Old Notes
tendered in connection therewith. 
 The Exchange Offer shall expire at 5:00 p.m., New York City time, on [—] [—], 2009 or on such subsequent date or time to which the Company may extend the Exchange Offer (the “Expiration Date”). Subject to the
terms and conditions set forth in the Prospectus, the Company expressly reserves the right to extend the Exchange Offer from time to time and may extend the Exchange Offer by giving oral (promptly confirmed in writing) or written notice to you
before 9:00 a.m., New York City time, on the business day following the previously scheduled Expiration Date. 







 The Company expressly reserves the right to amend or terminate the Exchange Offer, and not
to accept for exchange any Old Notes not theretofore accepted for exchange, upon the occurrence of any of the conditions of the Exchange Offer specified in the Prospectus under the caption “The Exchange Offer—Conditions to the Exchange
Offer.” The Company will give oral (promptly confirmed in writing) or written notice of any amendment, termination or nonacceptance to you as promptly as practicable. 
 In carrying out your duties as Exchange Agent, you are to act in accordance with the following instructions: 
 1. You will perform such duties and only such duties as are specifically set forth in the section of the Prospectus captioned “The
Exchange Offer” or as specifically set forth herein; provided, however, that in no way will your general duty to act in good faith be discharged by the foregoing. 
 2. You will establish a book-entry account with respect to the Old Notes at The Depository Trust Company (the “Book-Entry Transfer
Facility”) for purposes of the Exchange Offer within two business days after the date of the Prospectus, and any financial institution that is a participant in the Book-Entry Transfer Facility’s systems may make book-entry delivery of
the Old Notes by causing the Book-Entry Transfer Facility to transfer such Old Notes into your account in accordance with the Book-Entry Transfer Facility’s procedure for such transfer. 
 3. You are to examine each of the Letters of Transmittal and certificates for Old Notes (or confirmation of book-entry transfer into your
account at the Book-Entry Transfer Facility) and any other documents delivered or mailed to you by or for holders of the Old Notes to ascertain whether: (i) the Letters of Transmittal and any such other documents are duly executed and properly
completed in accordance with instructions set forth therein; and (ii) the Old Notes have otherwise been properly tendered. In each case where the Letter of Transmittal or any other document has been improperly completed or executed or any of
the certificates for Old Notes are not in proper form for transfer or some other irregularity in connection with the acceptance of the Exchange Offer exists, you will endeavor to inform the presenters of the need for fulfillment of all requirements
and to take any other action as may be reasonably necessary or advisable to cause such irregularity to be corrected. 
 4. With
the approval of the President or any Senior Vice President, Executive Vice President, or Vice President of the Company (such approval, if given orally, to be promptly confirmed in writing) or any other party designated in writing, by such an
officer, you are authorized to waive any irregularities in connection with any tender of Old Notes pursuant to the Exchange Offer. 
  

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 5. Tenders of Old Notes may be made only as set forth in the Letter of Transmittal and in
the section of the Prospectus captioned “The Exchange Offer—How to Tender”, and Old Notes shall be considered properly tendered to you only when tendered in accordance with the procedures set forth therein. 
 Notwithstanding the provisions of this Section 5, Old Notes which the President or any Senior Vice President, Executive Vice President,
or Vice President of the Company or any other party designated in writing shall approve as having been properly tendered shall be considered to be properly tendered (such approval, if given orally, shall be promptly confirmed in writing).

 6. You shall advise the Company with respect to any Old Notes received subsequent to the Expiration Date and accept its
instructions with respect to disposition of such Old Notes. 
 7. You shall accept tenders: 
 (a) in cases where the Old Notes are registered in two or more names only if signed by all named holders; 
 (b) in cases where the signing person (as indicated on the Letter of Transmittal) is acting in a fiduciary or a
representative capacity only when proper evidence of his or her authority so to act is submitted; and 
 (c) from
persons other than the registered holder of Old Notes, provided that customary transfer requirements, including payment of any applicable transfer taxes, are fulfilled. 
 You shall accept partial tenders of Old Notes where so indicated and as permitted in the Letter of Transmittal and deliver certificates for Old Notes to the registrar for split-up and return any
untendered Old Notes to the holder (or such other person as may be designated in the Letter of Transmittal) as promptly as practicable after expiration or termination of the Exchange Offer. 
 8. Upon satisfaction or waiver of all of the conditions to the Exchange Offer, the Company will notify you (such notice, if given orally, to
be promptly confirmed in writing) of its acceptance, promptly after the Expiration Date, of all Old Notes properly tendered and you, on behalf of the Company, will exchange such Old Notes for New Notes and cause such Old Notes to be cancelled.
Delivery of New Notes will be made on behalf of the Company by you at the rate of $1,000 principal amount of New Notes for each $1,000 principal amount of the

  

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corresponding series of Old Notes tendered promptly after notice (such notice if given orally, to be promptly confirmed in writing) of acceptance of said Old Notes by the Company;
provided, however, that in all cases, Old Notes tendered pursuant to the Exchange Offer will be exchanged only after timely receipt by you of certificates for such Old Notes (or confirmation of book-entry transfer into your account at
the Book-Entry Transfer Facility), a properly completed and duly executed Letter of Transmittal (or manually signed facsimile thereof) with any required signature guarantees and any other required documents. You shall issue New Notes only in
denominations of $1,000 or any integral multiple thereof. 
 9. Tenders pursuant to the Exchange Offer are irrevocable, except
that, subject to the terms and upon the conditions set forth in the Prospectus and the Letter of Transmittal, Old Notes tendered pursuant to the Exchange Offer may be withdrawn at any time prior to the Expiration Date. 
 10. The Company shall not be required to exchange any Old Notes tendered if any of the conditions set forth in the Exchange Offer are not
met. Notice of any decision by the Company not to exchange any Old Notes tendered shall be given (if given orally, to be promptly confirmed in writing) by the Company to you. 
 11. If, pursuant to the Exchange Offer, the Company does not accept for exchange all or part of the Old Notes tendered because of an invalid
tender, the occurrence of certain other events set forth in the Prospectus under the caption “The Exchange Offer—Conditions to the Exchange Offer” or otherwise, you shall as soon as practicable after the expiration or termination of
the Exchange Offer return those certificates for unaccepted Old Notes (or effect appropriate book-entry transfer), together with any related required documents and the Letters of Transmittal relating thereto that are in your possession, to the
persons who deposited them. 
 12. All certificates for reissued Old Notes, unaccepted Old Notes or New Notes shall be forwarded
by first-class mail. 
 13. You are not authorized to pay or offer to pay any concessions, commissions or solicitation fees to
any broker, dealer, bank or other persons or to engage or utilize any person to solicit tenders. 
 14. As Exchange Agent
hereunder you: 
 (a) shall not be liable for any action or omission to act unless the same constitutes gross
negligence, willful misconduct or bad faith on the part of the Exchange Agent, its agents or employees, and in no event shall you be liable to a securityholder, the Company or any third party for special, indirect or consequential damages, or lost
profits, arising in connection with this Agreement; 
  

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 (b) shall have no duties or obligations other than those specifically set
forth herein or as may be subsequently agreed to in writing between you and the Company; 
 (c) will be regarded
as making no representations and having no responsibilities as to the validity, sufficiency, value or genuineness of any of the certificates or the Old Notes represented thereby deposited with you pursuant to the Exchange Offer, and will not be
required to and will make no representation as to the validity, value or genuineness of the Exchange Offer; 
 (d) shall not be obligated to take any legal action hereunder which might in your judgment involve any expense or liability, unless you shall have been furnished with indemnity satisfactory to you; 
 (e) may conclusively rely on and shall be protected in acting in reliance upon any certificate, instrument, opinion, notice,
letter, telegram or other document or security delivered to you and believed by you to be genuine and to have been signed or presented by the proper person or persons; 
 (f) may act upon any tender, statement, request, document, agreement, certificate or other instrument whatsoever not only as
to its due execution and validity and effectiveness of its provisions, but also as to the truth and accuracy of any information contained therein, which you shall in good faith believe to be genuine or to have been signed or presented by the proper
person or persons; 
 (g) may conclusively rely on and shall be protected in acting upon written or oral
instructions from any authorized officer of the Company; 
 (h) may consult with counsel at your cost and of your
selection with respect to any questions relating to your duties and responsibilities and the written advice or opinion of such counsel shall be full and complete authorization and protection in respect of any action taken, suffered or omitted to be
taken by you hereunder in good faith and in accordance with the advice or opinion of such counsel; and 
 (i)
shall not advise any person tendering Old Notes pursuant to the Exchange Offer as to the wisdom of making such tender or as to the market value or decline or appreciation in market value of any Old Notes. 
  

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 15. You shall take such action as may from time to time be requested by the Company (and
such other action as you may deem appropriate) to furnish copies of the Prospectus, Letter of Transmittal and the Notice of Guaranteed Delivery (as defined in the Prospectus) or such other forms as may be approved from time to time by the Company,
to all persons requesting such documents and to accept and comply with telephone requests for information relating to the Exchange Offer, provided that such information shall relate only to the procedures for accepting (or withdrawing from) the
Exchange Offer. The Company will furnish you with copies of such documents on your request. All other requests for information relating to the Exchange Offer shall be directed to the Company, Attention: Timothy J. Faber. 
 16. You shall advise by email or facsimile transmission Timothy J. Faber, the Treasurer of the Company (email address:
tfaber@limitedbrands.com; facsimile number: 614-415-7250), and such other person or persons as the Company may request, daily (and more frequently during the week immediately preceding the Expiration Date if requested) up to and including the
Expiration Date, as to the number of Old Notes which have been tendered pursuant to the Exchange Offer and the items received by you pursuant to this Agreement, separately reporting and giving cumulative totals as to items properly received and
items improperly received. In addition, you will also inform, and cooperate in making available to, the Company or any such other person or persons upon oral request made from time to time prior to the Expiration Date of such other information as
they may reasonably request. Such cooperation shall include, without limitation, the granting by you to the Company and such person as the Company may request of access to those persons on your staff who are responsible for receiving tenders, in
order to ensure that immediately prior to the Expiration Date the Company shall have received information in sufficient detail to enable it to decide whether to extend the Exchange Offer. You shall prepare a final list of all persons whose tenders
were accepted, the aggregate principal amount of Old Notes tendered, and the aggregate principal amount of Old Notes accepted and deliver said list to the Company. 
 17. Letters of Transmittal and Notices of Guaranteed Delivery shall be stamped by you as to the date and, after the expiration of the Exchange Offer, the time, of receipt thereof and shall be preserved by
you for a period of time at least equal to the period of time you preserve other records pertaining to the transfer of securities. You shall dispose of unused Letters of Transmittal and other surplus materials by returning them to the Company.

 18. For services rendered as Exchange Agent hereunder, you shall be entitled to such compensation as shall be agreed in
writing between the Company and you. The provisions of this section shall survive the termination of this Agreement. 
  

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 19. You hereby acknowledge receipt of the Prospectus and the Letter of Transmittal. Any
inconsistency between this Agreement, on the one hand, and the Prospectus and the Letter of Transmittal (as they may be amended from time to time), on the other hand, shall be resolved in favor of the latter two documents, except with respect to
your duties, liabilities and indemnification as Exchange Agent. 
 20. The Company covenants and agrees to fully indemnify and
hold you harmless against any and all loss, liability, cost or expense, including attorneys’ fees and expenses, incurred without gross negligence or willful misconduct on your part, (i) arising out of or in connection with any act,
omission, delay or refusal made by you in reliance upon any signature, endorsement, assignment, certificate, order, request, notice, instruction or other instrument or document believed by you to be valid, genuine and sufficient, (ii) in
accepting any tender or effecting any transfer of Old Notes believed by you in good faith to be authorized, and (iii) in delaying or refusing in good faith to accept any tenders or effect any transfer of Old Notes. In each case, the Company
shall be notified by you, by letter or facsimile transmission, of the written assertion of a claim against you or of any other action commenced against you, promptly after you shall have received any such written assertion or shall have been served
with a summons in connection therewith. The Company shall be entitled to participate at its own expense in the defense of any such claim or other action and, if the Company so elects, the Company shall assume the defense of any suit brought to
enforce any such claim. In the event that the Company shall assume the defense of any such suit, the Company shall not be liable for the fees and expenses of any additional counsel thereafter retained by you, so long as the Company shall retain
counsel reasonably satisfactory to you to defend such suit, and so long as you have not determined, in your reasonable judgment, that a conflict of interest exists between you and the Company. The provisions of this section shall survive the
termination of this Agreement. 
 21. You shall arrange to comply with all requirements under the tax laws of the United States,
including those relating to missing Tax Identification Numbers, and shall file any appropriate reports with the Internal Revenue Service. 
 22. You shall deliver or cause to be delivered, in a timely manner to each governmental authority to which any transfer taxes are payable in respect of the exchange of Old Notes, the Company’s check
in the amount of all transfer taxes so payable; provided, however, that you shall reimburse the Company for amounts refunded to you in respect of your payment of any such transfer taxes, at such time as such refund is received by you.

 23. This Agreement and your appointment as Exchange Agent hereunder shall be construed and enforced in accordance with the
laws of the State of New York applicable to agreements made and to be performed entirely

  

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within such state, and without regard to conflicts of law principles, and shall inure to the benefit of, and the obligations created hereby shall be binding upon, the successors and assigns of
each of the parties hereto. 
 24. This Agreement may be executed in two or more counterparts, each of which shall be deemed to
be an original and all of which together shall constitute one and the same agreement. 
 25. In case any provision of this
Agreement shall be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby. 
 26. This Agreement shall not be deemed or construed to be modified, amended, rescinded, cancelled or waived, in whole or in part, except by
a written instrument signed by a duly authorized representative of the party to be charged. This Agreement may not be modified orally. 
 27. Unless otherwise provided herein, all notices, requests and other communications to any party hereunder shall be in writing (including facsimile or similar writing) and shall be given to such party, addressed to it, at its address or
telecopy number set forth below: 
 If to the Company: 
 Douglas L. William, Senior Vice President 
 and General Counsel 
 Limited Brands, Inc. 
 Three Limited Parkway 
 P.O. Box 16000 
 Columbus, Ohio 43216 
 Facsimile: (614) 415-7188 
 Attention: Legal Department 
 If to the Exchange Agent: 
 The Bank of New York Mellon Trust Company, N.A., 
 Exchange Agent 
 Global Corporate Trust 
 2 N. LaSalle Street, Suite 1020 
 Chicago, IL 60602 
 Facsimile: (312) 827-8542 
 Attention: Linda Garcia 
 28. Unless terminated earlier by the parties hereto,
this Agreement shall terminate 90 days following the Expiration Date. Notwithstanding the foregoing,

  

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Sections 18 and 20 shall survive the termination of this Agreement. Upon any termination of this Agreement, you shall promptly deliver to the Company any certificates for Securities, funds or
property then held by you as Exchange Agent under this Agreement. 
 29. This Agreement shall be binding and effective as of the
date hereof. 
 30. EACH OF THE COMPANY AND THE EXCHANGE AGENT HEREBY IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY
APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE NOTES OR THE TRANSACTION CONTEMPLATED HEREBY. 
 31. In no event shall the Exchange Agent be responsible or liable for any failure or delay in the performance of its obligations hereunder arising out of or caused by, directly or indirectly, forces
beyond its control, including, without limitation, strikes, work stoppages, accidents, acts of war or terrorism, civil or military disturbances, nuclear or natural catastrophes or acts of God, and interruptions, loss or malfunctions of utilities,
communications or computer (software and hardware) services; it being understood that the Exchange Agent shall use reasonable efforts which are consistent with accepted practices in the banking industry to resume performance as soon as practicable
under the circumstances. 
 *                    *                   
 * 
  

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 Please acknowledge receipt of this Agreement and confirm the arrangements herein provided by
signing and returning the enclosed copy. 
  

			
	 LIMITED BRANDS, INC.

		
	 By:
	 	  

	Name:	 	
	Title:	 	









 Accepted as of the date 
 first above written: 
  

			
		 	 THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., as
Exchange Agent

		
	 By:
	 	  

	Name:	 	
	Title: