##### Table of Contents

As filed with the Securities and Exchange Commission on April 8, 2013.







UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 20-F

ANNUAL REPORT PURSUANT TO SECTION 13

OF THE SECURITIES EXCHANGE ACT OF 1934



For the fiscal year ended December 31, 2012



Commission file number 333-08752





Fomento Económico Mexicano, S.A.B. de C.V.

(Exact name of registrant as specified in its charter)



Mexican Economic Development, Inc.

(Translation of registrants
name into English)



United Mexican States

(Jurisdiction of incorporation or organization)



General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, NL 64410 Mexico

(Address of principal executive offices)





Juan F. Fonseca

General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, NL 64410 Mexico

(52-818) 328-6167

investor@femsa.com.mx

(Name, telephone, e-mail and/or facsimile number and

address of company contact person)





Securities registered or to
be registered pursuant to Section 12(b) of the Act:



|                                                                                                                                                                                 |  |  |  |                                           
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  |  |  | ------------------------------------------
|Title of each class:                                                                                                                                                             |  |  |  | Name of each exchange on which registered:
|American Depositary Shares, each representing 10 BD Units, and each BD Unit consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares,
without par value |  |  |  | New York Stock Exchange                   

Securities registered or to be registered pursuant to Section 12(g) of the Act:

None

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:

None

Indicate the number of outstanding shares of each of the issuers classes of capital or common stock as of the close of the period covered by the
annual report:



|              |  |                                                                                                                                                                                                                                                           
|------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|2,161,177,770 |  | BD Units, each consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares, without par value. The BD Units represent a total of 2,161,177,770 Series B
Shares, 4,322,355,540 Series D-B Shares and 4,322,355,540 Series D-L Shares.
|1,417,048,500 |  | B Units, each consisting of five Series B Shares without par value. The B Units represent a total of 7,085,242,500 Series B Shares.                                                                                                                       

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act.



|       |  |      
|------ |  | -----
|x  Yes |  |  ̈  No

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file
reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.



|       |  |      
|------ |  | -----
| ̈  Yes |  | x  No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if
any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and
post such files). N/A



|       |  |      
|------ |  | -----
| ̈  Yes |  |  ̈  No

Indicate by check mark whether the registrant: (1) has filed all reports required to be file by Section 13
or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.



|       |  |      
|------ |  | -----
|x  Yes |  |  ̈  No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated
filer. See definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act. (Check one):



|                           |  |                      |  |                         
|-------------------------- |  | -------------------- |  | ------------------------
|Large Accelerated filer  x |  | Accelerated filer   ̈ |  | Non-accelerated filer   ̈

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included
in this filing:



|             |  |         |  |         
|------------ |  | ------- |  | --------
|U.S. GAAP   ̈ |  | IFRS  x |  | Other   ̈

If Other has been checked in response to the previous question, indicate by check mark which financial
statement item the registrant has elected to follow.



|          |  |          
|--------- |  | ---------
| ̈ Item 17 |  |  ̈ Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act).



|       |  |      
|------ |  | -----
| ̈  Yes |  | x  No









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TABLE OF CONTENTS



|             |  |                                                |   |      |    | 
|------------ |  | ---------------------------------------------- | - | ---- | -- | 
|             |  |                                                |   | Page |   
|INTRODUCTION |  |                                                | 1 |     
|             |  |                                               
|             |  | References                                     |   |      | 1  | 
|             |  | Currency Translations and Estimates            |   |      | 1  | 
|             |  | Forward-Looking Information                    |   |      | 1  | 
|             |  |                                               
|ITEMS 1.- 2. |  | NOT APPLICABLE                                 |   |      | 2  | 
|             |  |                                               
|ITEM 3.      |  | KEY INFORMATION                                |   |      | 2  | 
|             |  |                                               
|             |  | Selected Consolidated Financial Data           |   |      | 2  | 
|             |  | Dividends                                      |   |      | 3  | 
|             |  | Exchange Rate Information                      |   |      | 5  | 
|             |  | Risk Factors                                   |   |      | 6  | 
|             |  |                                               
|ITEM 4.      |  | INFORMATION ON THE COMPANY                     |   |      | 17 | 
|             |  |                                               
|             |  | The Company                                    |   |      | 17 | 
|             |  | Overview                                       |   |      | 17 | 
|             |  | Corporate Background                           |   |      | 18 | 
|             |  | Ownership Structure                            |   |      | 22 | 
|             |  | Significant Subsidiaries                       |   |      | 23 | 
|             |  | Business Strategy                              |   |      | 23 | 
|             |  | Coca-Cola FEMSA                                |   |      | 24 | 
|             |  | FEMSA Comercio                                 |   |      | 41 | 
|             |  | Equity Method Investment in the Heineken Group |   |      | 45 | 
|             |  | Other Business                                 |   |      | 46 | 
|             |  | Description of Property, Plant and Equipment   |   |      | 46 | 
|             |  | Insurance                                      |   |      | 48 | 
|             |  | Capital Expenditures and Divestitures          |   |      | 48 | 
|             |  | Regulatory Matters                             |   |      | 49 | 
|             |  |                                               
|ITEM 4A.     |  | UNRESOLVED STAFF COMMENTS                      |   |      | 56 | 
|             |  |                                               
|ITEM 5.      |  | OPERATING AND FINANCIAL REVIEW AND PROSPECTS   |   |      | 56 | 
|             |  |                                               
|             |  | Overview of Events, Trends and Uncertainties   |   |      | 56 | 
|             |  | Recent Developments                            |   |      | 56 | 
|             |  | Operating Leverage                             |   |      | 57 | 
|             |  | Adoption of IFRS                               |   |      | 61 | 
|             |  | Operating Results                              |   |      | 65 | 
|             |  | Liquidity and Capital Resources                |   |      | 68 | 



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TABLE OF CONTENTS

(continued)



|         |  |                                                                                |  |      |     | 
|-------- |  | ------------------------------------------------------------------------------ |  | ---- | --- | 
|         |  |                                                                                |  | Page |    
|         |  |                                                                               
|ITEM 6.  |  | DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES                                     |  |      | 74  | 
|         |  |                                                                               
|         |  | Directors                                                                      |  |      | 74  | 
|         |  | Senior Management                                                              |  |      | 80  | 
|         |  | Compensation of Directors and Senior Management                                |  |      | 82  | 
|         |  | EVA Stock Incentive Plan                                                       |  |      | 82  | 
|         |  | Insurance Policies                                                             |  |      | 83  | 
|         |  | Ownership by Management                                                        |  |      | 83  | 
|         |  | Board Practices                                                                |  |      | 84  | 
|         |  | Employees                                                                      |  |      | 85  | 
|         |  |                                                                               
|ITEM 7.  |  | MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS                              |  |      | 86  | 
|         |  |                                                                               
|         |  | Major Shareholders                                                             |  |      | 86  | 
|         |  | Related-Party Transactions                                                     |  |      | 87  | 
|         |  | Voting Trust                                                                   |  |      | 87  | 
|         |  | Interest of Management in Certain Transactions                                 |  |      | 87  | 
|         |  | Business Transactions between Coca-Cola FEMSA, FEMSA and The Coca-Cola Company |  |      | 89  | 
|         |  |                                                                               
|ITEM 8.  |  | FINANCIAL INFORMATION                                                          |  |      | 90  | 
|         |  |                                                                               
|         |  | Consolidated Financial Statements                                              |  |      | 90  | 
|         |  | Dividend Policy                                                                |  |      | 90  | 
|         |  | Legal Proceedings                                                              |  |      | 90  | 
|         |  | Significant Changes                                                            |  |      | 92  | 
|         |  |                                                                               
|ITEM 9.  |  | THE OFFER AND LISTING                                                          |  |      | 92  | 
|         |  |                                                                               
|         |  | Description of Securities                                                      |  |      | 92  | 
|         |  | Trading Markets                                                                |  |      | 93  | 
|         |  | Trading on the Mexican Stock Exchange                                          |  |      | 93  | 
|         |  | Price History                                                                  |  |      | 94  | 
|         |  |                                                                               
|ITEM 10. |  | ADDITIONAL INFORMATION                                                         |  |      | 96  | 
|         |  |                                                                               
|         |  | Bylaws                                                                         |  |      | 96  | 
|         |  | Taxation                                                                       |  |      | 103 | 
|         |  | Material Contracts                                                             |  |      | 105 | 
|         |  | Documents on Display                                                           |  |      | 112 | 
|         |  |                                                                               
|ITEM 11. |  | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK                     |  |      | 112 | 
|         |  |                                                                               
|         |  | Interest Rate Risk                                                             |  |      | 112 | 
|         |  | Foreign Currency Exchange Rate Risk                                            |  |      | 114 | 
|         |  | Equity Risk                                                                    |  |      | 117 | 
|         |  | Commodity Price Risk                                                           |  |      | 117 | 



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TABLE OF CONTENTS

(continued)



|              |  |                                                                        |  |      |     | 
|------------- |  | ---------------------------------------------------------------------- |  | ---- | --- | 
|              |  |                                                                        |  | Page |    
|              |  |                                                                       
|ITEM 12.      |  | DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES                 |  |      | 117 | 
|              |  |                                                                       
|ITEM 12A.     |  | DEBT SECURITIES                                                        |  |      | 117 | 
|              |  |                                                                       
|ITEM 12B.     |  | WARRANTS AND RIGHTS                                                    |  |      | 117 | 
|              |  |                                                                       
|ITEM 12C.     |  | OTHER SECURITIES                                                       |  |      | 117 | 
|              |  |                                                                       
|ITEM 12D.     |  | AMERICAN DEPOSITARY SHARES                                             |  |      | 117 | 
|              |  |                                                                       
|ITEM 13.- 14. |  | NOT APPLICABLE                                                         |  |      | 118 | 
|              |  |                                                                       
|ITEM 15.      |  | CONTROLS AND PROCEDURES                                                |  |      | 118 | 
|              |  |                                                                       
|ITEM 16A.     |  | AUDIT COMMITTEE FINANCIAL EXPERT                                       |  |      | 120 | 
|              |  |                                                                       
|ITEM 16B.     |  | CODE OF ETHICS                                                         |  |      | 120 | 
|              |  |                                                                       
|ITEM 16C.     |  | PRINCIPAL ACCOUNTANT FEES AND SERVICES                                 |  |      | 120 | 
|              |  |                                                                       
|ITEM 16D.     |  | NOT APPLICABLE                                                         |  |      | 121 | 
|              |  |                                                                       
|ITEM 16E.     |  | PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS |  |      | 121 | 
|              |  |                                                                       
|ITEM 16F.     |  | NOT APPLICABLE                                                         |  |      | 122 | 
|              |  |                                                                       
|ITEM 16G.     |  | CORPORATE GOVERNANCE                                                   |  |      | 122 | 
|              |  |                                                                       
|ITEM 16H.     |  | NOT APPLICABLE                                                         |  |      | 123 | 
|              |  |                                                                       
|ITEM 17.      |  | NOT APPLICABLE                                                         |  |      | 123 | 
|              |  |                                                                       
|ITEM 18.      |  | FINANCIAL STATEMENTS                                                   |  |      | 123 | 
|              |  |                                                                       
|ITEM 19.      |  | EXHIBITS                                                               |  |      | 124 | 



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INTRODUCTION

This annual report contains information materially consistent with the information presented in the audited financial statements and is
free of material misstatements of fact that are not material inconsistencies with the information in the audited financial statements.

References

The terms FEMSA, our company, we, us and our,
are used in this annual report to refer to Fomento Económico Mexicano, S.A.B. de C.V. and, except where the context otherwise requires, its subsidiaries on a consolidated basis. We refer to our subsidiary Coca-Cola FEMSA, S.A.B. de C.V., as
Coca-Cola FEMSA, our subsidiary FEMSA Comercio, S.A. de C.V., as FEMSA Comercio, and our subsidiary CB Equity LLP, as CB Equity.

The term S.A.B. stands for sociedad anónima bursátil, which is the term used in the United Mexican States, or Mexico, to denominate a publicly traded company under the
Mexican Securities Market Law (Ley del Mercado de Valores), which we refer to as the Mexican Securities Law.

References to U.S. dollars, US$, dollars or $ are to the lawful currency of the United
States of America (which we refer to as the United States). References to Mexican pesos, pesos or Ps. are to the lawful currency of Mexico. References to euros or  are to the lawful
currency of the European Economic and Monetary Union (which we refer to as the Euro Zone).

Currency Translations
and Estimates

This annual report contains translations of certain Mexican peso amounts into U.S. dollars at specified
rates solely for the convenience of the reader. These translations should not be construed as representations that the Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.
Unless otherwise indicated, such U.S. dollar amounts have been translated from Mexican pesos at an exchange rate of Ps. 12.9635 to US$ 1.00, the noon buying rate for Mexican pesos on December 31, 2012, as published by the U.S. Federal Reserve
Board in its H.10 Weekly Release of Foreign Exchange Rates. On March 31, 2013, this exchange rate was Ps. 12.3155 to US$ 1.00. See Item 3. Key InformationExchange Rate Information for information regarding exchange rates
since 2008.

To the extent estimates are contained in this annual report, we believe that such estimates, which are based
on internal data, are reliable. Amounts in this annual report are rounded, and the totals may therefore not precisely equal the sum of the numbers presented.

Per capita growth rates and population data have been computed based upon statistics prepared by the Instituto Nacional de Estadística, Geografía e Informáticaof Mexico
(National Institute of Statistics, Geography and Information, which we refer to as INEGI), the U.S. Federal Reserve Board and Banco de México (Bank of Mexico), local entities in each country and upon our estimates.

Forward-Looking Information

This annual report contains words, such as believe, expect and anticipate and similar expressions that identify forward-looking statements. Use of these words reflects
our views about future events and financial performance. Actual results could differ materially from those projected in these forward-looking statements as a result of various factors that may be beyond our control, including but not limited to
effects on our company from changes in our relationship with or among our affiliated companies, movements in the prices of raw materials, competition, significant developments in Mexico or international economic or political conditions or changes in
our regulatory environment. Accordingly, we caution readers not to place undue reliance on these forward-looking statements. In any event, these statements speak only as of their respective dates, and we undertake no obligation to update or revise
any of them, whether as a result of new information, future events or otherwise.



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ITEMS 1-2. NOT APPLICABLE

ITEM 3.       KEY INFORMATION

Selected Consolidated Financial Data

We prepared
our consolidated financial statements included in this annual report in accordance with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). Our date of
transition to IFRS was January 1, 2011. These consolidated annual financial statements are our first financial statements prepared in accordance with IFRS. IFRS 1 First-time Adoption of International Financial Reporting
Standards has been applied in preparing these financial statements. Note 27 to our audited consolidated financial statements contains an explanation of our adoption of IFRS and reconciliation between Mexican Financial Reporting Standards
(Normas de Información Financiera Mexicanas, or Mexican FRS) and IFRS as of January 1, 2011 and December 31, 2011 and for the year ended December 31, 2011.

This annual report includes (under Item 18) our audited consolidated statements of financial position as of December 31, 2012
and 2011, and January 1, 2011, and the related consolidated income statements, consolidated statements of comprehensive income, changes in equity and cash flows for the years ended December 31, 2012 and 2011. Our consolidated financial
statements as of and for the year ended December 31, 2012 were prepared in accordance with IFRS. The consolidated financial statements as of and for the year ended December 31, 2011 were prepared in accordance with IFRS, but they differ
from the information previously published for 2011 because they were originally presented in accordance with Mexican FRS.

Pursuant to IFRS, the information presented in this annual report presents financial information for 2012 and 2011 in nominal terms in
Mexican pesos, taking into account local inflation of any hyperinflationary economic environment and converting from local currency to Mexican pesos using the official exchange rate at the end of the period published by the local central bank of
each country categorized as a hyperinflationary economic environment (for this annual report, only Venezuela). For each non-hyperinflationary economic environment, local currency is converted to Mexican pesos using the year-end exchange rate for
assets and liabilities, the historical exchange rate for equity and the average exchange rate for the income statement.

Our
non-Mexican subsidiaries maintain their accounting records in the currency and in accordance with accounting principles generally accepted in the country where they are located. For presentation in our consolidated financial statements, we adjust
these accounting records into IFRS and reported in Mexican pesos under these standards.

The following table presents selected
financial information of our company. This information should be read in conjunction with, and is qualified in its entirety by reference to, our audited consolidated financial statements, including the notes thereto. The selected financial
information contained herein is presented on a consolidated basis, and is not necessarily indicative of our financial position or results at or for any future date or period; see Note 3 to our audited consolidated financial statements for our
significant accounting policies.



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|                                                                                                                          |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|------------------------------------------------------------------------------------------------------------------------- |  | ------------------------------------------------------------------------------------------ | ------- | - | ------- |  | ---------- | ------- |  |  | ---------- | -
|                                                                                                                          |  | Year Ended December 31,                                                                    |        
|                                                                                                                          |  | 2012(1)(2)                                                                                 |         |   | 2012(2) |  |            | 2011(3) | 
|                                                                                                                          |  | (in millions of Mexican pesos or millions ofU.S. dollars, except share and per share
data) |        
|Income Statement Data:                                                                                                    |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|IFRS                                                                                                                      |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Total revenues                                                                                                            |  | US$                                                                                        | 18,383  |   |         |  | Ps.238,309 |         |  |  | Ps.201,540 |  
|Gross Profit                                                                                                              |  |                                                                                            | 7,814   |   |         |  | 101,300    |         |  |  | 84,296     |  
|Income before Income Taxes and Share of the Profit of Associates and Joint Ventures Accounted for Using the Equity
Method |  |                                                                                            | 2,124   |   |         |  | 27,530     |         |  |  | 23,552     |  
|Income taxes                                                                                                              |  |                                                                                            | 613     |   |         |  | 7,949      |         |  |  | 7,618      |  
|Consolidated net income                                                                                                   |  |                                                                                            | 2,164   |   |         |  | 28,051     |         |  |  | 20,901     |  
|Controlling interest net income                                                                                           |  |                                                                                            | 1,597   |   |         |  | 20,707     |         |  |  | 15,332     |  
|Non-controlling interest net income                                                                                       |  |                                                                                            | 567     |   |         |  | 7,344      |         |  |  | 5,569      |  
|Basic controlling interest net income:                                                                                    |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Per Series B Share                                                                                                        |  |                                                                                            | 0.08    |   |         |  | 1.03       |         |  |  | 0.77       |  
|Per Series D Share                                                                                                        |  |                                                                                            | 0.10    |   |         |  | 1.30       |         |  |  | 0.96       |  
|Diluted controlling interest net income:                                                                                  |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Per Series B Share                                                                                                        |  |                                                                                            | 0.08    |   |         |  | 1.03       |         |  |  | 0.76       |  
|Per Series D Share                                                                                                        |  |                                                                                            | 0.10    |   |         |  | 1.29       |         |  |  | 0.96       |  
|Weighted average number of shares outstanding (in millions):                                                              |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Series B Shares                                                                                                           |  |                                                                                            | 9,246.4 |   |         |  | 9,246.4    |         |  |  | 9,246.4    |  
|Series D Shares                                                                                                           |  |                                                                                            | 8,644.7 |   |         |  | 8,644.7    |         |  |  | 8,644.7    |  
|Allocation of earnings:                                                                                                   |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Series B Shares                                                                                                           |  |                                                                                            | 46.11   | % |         |  | 46.11      | %       |  |  | 46.11      | %
|Series D Shares                                                                                                           |  |                                                                                            | 53.89   | % |         |  | 53.89      | %       |  |  | 53.89      | %
|Financial Position Data:                                                                                                  |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|IFRS                                                                                                                      |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Total assets                                                                                                              |  | US$                                                                                        | 22,829  |   |         |  | Ps.295,942 |         |  |  | Ps.263,362 |  
|Current liabilities                                                                                                       |  |                                                                                            | 3,743   |   |         |  | 48,516     |         |  |  | 39,325     |  
|Long-term debt(4)                                                                                                         |  |                                                                                            | 2,209   |   |         |  | 28,640     |         |  |  | 23,819     |  
|Other long-term liabilities                                                                                               |  |                                                                                            | 665     |   |         |  | 8,625      |         |  |  | 8,047      |  
|Capital stock                                                                                                             |  |                                                                                            | 258     |   |         |  | 3,346      |         |  |  | 3,345      |  
|Total equity                                                                                                              |  |                                                                                            | 16,212  |   |         |  | 210,161    |         |  |  | 192,171    |  
|Controlling interest                                                                                                      |  |                                                                                            | 11,977  |   |         |  | 155,259    |         |  |  | 144,222    |  
|Non-controlling interest                                                                                                  |  |                                                                                            | 4,235   |   |         |  | 54,902     |         |  |  | 47,949     |  
|Other Information                                                                                                         |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|IFRS                                                                                                                      |  |                                                                                            |         |   |         |  |            |         |  |  |            |  
|Depreciation                                                                                                              |  | US$                                                                                        | 553     |   |         |  | Ps. 7,175  |         |  |  | Ps. 5,694  |  
|Capital expenditures(5)                                                                                                   |  |                                                                                            | 1,200   |   |         |  | 15,560     |         |  |  | 12,666     |  
|Gross margin(6)                                                                                                           |  |                                                                                            | 43      | % |         |  | 43         | %       |  |  | 42         | %



|(1) | Translation to U.S. dollar amounts at an exchange rate of Ps. 12.9635 to US$ 1.00 solely for the convenience of the reader.
|--- | ---------------------------------------------------------------------------------------------------------------------------



|(2) | Includes results of Grupo Fomento Queretano from May 2012. See Item 4Information on the CompanyThe CompanyCorporate History.
|--- | ---------------------------------------------------------------------------------------------------------------------------------



|(3) | Includes results of Grupo Tampico from October 2011 and from Grupo CIMSA from December 2011. See Item 4Information on the CompanyThe
CompanyCorporate History.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Includes long-term debt minus the current portion of long-term debt.
|--- | --------------------------------------------------------------------



|(5) | Includes investments in property, plant and equipment, intangible and other assets, net of cost of long lived assets sold.
|--- | --------------------------------------------------------------------------------------------------------------------------



|(6) | Gross margin is calculated by dividing gross profit by total revenues.
|--- | ----------------------------------------------------------------------

Dividends

We have historically paid dividends per
BD Unit (including in the form of American Depositary Shares, or ADSs) approximately equal to or greater than 1% of the market price on the date of declaration, subject to changes in our results and financial position, including due to extraordinary
economic events and to the factors described in Item 3. Key InformationRisk Factors that affect our financial condition and liquidity. These factors may affect whether or not dividends are declared and the amount of such dividends.
We do not expect to be subject to any contractual restrictions on our ability to pay dividends, although our subsidiaries may be subject to such restrictions. Because we are a holding company with no significant operations of our own, we will have
distributable profits and cash to pay dividends only to the extent that we receive dividends from our subsidiaries. Accordingly, we cannot assure you that we will pay dividends or as to the amount of any dividends.



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##### Table of Contents

The following table sets forth for each year the nominal amount of dividends per share that
we declared in Mexican peso and U.S. dollar amounts and their respective payment dates for the 2008 to 2012 fiscal years:



|                                    |  |                                                       |  |                                    |                  |  |                            |  |           |                            |  |   |                            |     |  |                            |            |  |  |   |        | 
|----------------------------------- |  | ----------------------------------------------------- |  | ---------------------------------- | ---------------- |  | -------------------------- |  | --------- | -------------------------- |  | - | -------------------------- | --- |  | -------------------------- | ---------- |  |  | - | ------ | 
|Date Dividend Paid                  |  | Fiscal Yearwith Respect to 
whichDividendwas Declared |  | AggregateAmountof DividendDeclared |                  |  | Per Series BShare Dividend |  |           | Per Series BShare Dividend |  |   | Per Series DShare Dividend |     |  | Per Series DShare Dividend |           
|May 8, 2008                         |  | 2007(1)                                               |  |                                    | Ps.1,620,000,000 |  |                            |  | Ps.0.0807 |                            |  | $ | 0.0076                     |     |  |                            | Ps.0.1009  |  |  | $ | 0.0095 | 
|May 4, 2009 and November 3, 2009(2) |  | 2008                                                  |  |                                    | Ps.1,620,000,000 |  |                            |  | Ps.0.0807 |                            |  | $ | 0.0061                     |     |  |                            | Ps.0.1009  |  |  | $ | 0.0076 | 
|May 4, 2009                         |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.0404 |                            |  | $ | 0.0030                     |     |  |                            | Ps.0.0505  |  |  | $ | 0.0038 | 
|November 3, 2009                    |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.0404 |                            |  | $ | 0.0030                     |     |  |                            | Ps.0.0505  |  |  | $ | 0.0038 | 
|May 4, 2010 and November 3, 2010(3) |  | 2009                                                  |  |                                    | Ps.2,600,000,000 |  |                            |  | Ps.0.1296 |                            |  | $ | 0.0105                     |     |  |                            | Ps.0.1621  |  |  | $ | 0.0132 | 
|May 4, 2010                         |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.0648 |                            |  | $ | 0.0053                     |     |  |                            | Ps.0.0810  |  |  | $ | 0.0066 | 
|November 3, 2010                    |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.0648 |                            |  | $ | 0.0053                     |     |  |                            | Ps.0.0810  |  |  | $ | 0.0066 | 
|May 4, 2011 and November 2, 2011(4) |  | 2010                                                  |  |                                    | Ps.4,600,000,000 |  |                            |  | Ps.0.2294 |                            |  | $ | 0.0199                     |     |  |                            | Ps.0.28675 |  |  | $ | 0.0249 | 
|May 4, 2011                         |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1147 |                            |  | $ | 0.0099                     |     |  |                            | Ps.0.14338 |  |  | $ | 0.0124 | 
|November 2, 2011                    |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1147 |                            |  | $ | 0.0100                     |     |  |                            | Ps.0.14338 |  |  | $ | 0.0125 | 
|May 3, 2012 and November 6, 2012(5) |  | 2011                                                  |  |                                    | Ps.6,200,000,000 |  |                            |  | Ps.0.3092 |                            |  | $ | 0.0231                     |     |  |                            | Ps.0.3865  |  |  | $ | 0.0288 | 
|May 3, 2012                         |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1546 |                            |  | $ | 0.0119                     |     |  |                            | Ps.0.1932  |  |  | $ | 0.0149 | 
|November 6, 2012                    |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1546 |                            |  | $ | 0.0119                     |     |  |                            | Ps.0.1932  |  |  | $ | 0.0149 | 
|May 7, 2013 and November 7, 2013(6) |  | 2012                                                  |  |                                    | Ps.6,684,103,000 |  |                            |  | Ps.0.3333 |                            |  |   | N/a                        | (7) |  |                            | Ps. 0.4166 |  |  |   | N/a    | 
|May 7, 2013                         |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1666 |                            |  |   | N/a                        |     |  |                            | Ps.0.2083  |  |  |   | N/a    | 
|November 7, 2013                    |  |                                                       |  |                                    |                  |  |                            |  | Ps.0.1666 |                            |  |   | N/a                        |     |  |                            | Ps.0.2083  |  |  |   | N/a    | 



|(1) | The per series dividend amount has been adjusted for comparability purposes to reflect the 3:1 stock split effective May 25, 2007.
|--- | ----------------------------------------------------------------------------------------------------------------------------------



|(2) | The dividend payment for 2008 was divided into two equal payments. The first payment was payable on May 4, 2009, with a record date of April 30, 2009, and the
second payment was payable on November 3, 2009, with a record date of October 30, 2009.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | The dividend payment for 2009 was divided into two equal payments. The first payment was payable on May 4, 2010, with a record date of May 3, 2010, and the
second payment was payable on November 3, 2010, with a record date of November 2, 2010.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | The dividend payment for 2010 was divided into two equal payments. The first payment was payable on May 4, 2011, with a record date of May 3, 2011, and the
second payment was payable on November 2, 2011, with a record date of November 1, 2011.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) | The dividend payment for 2011 was divided into two equal payments. The first payment was payable on May 3, 2012 with a record date of May 2, 2012, and the
second payment was payable on November 6, 2012 with a record date of November 5, 2012.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(6) | The dividend payment for 2012 was divided into two equal payments. The first payment will become payable on May 7, 2013 with a record date of May 6, 2013, and
the second payment will become payable on November 7, 2013 with a record date of November 6, 2013.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(7) | The U.S. dollar amounts of the 2012 dividend payments will be based on the exchange rate at the time such payments are made.
|--- | ----------------------------------------------------------------------------------------------------------------------------

At the annual ordinary general shareholders meeting, or AGM, the board of directors submits the financial statements of our company for
the previous fiscal year, together with a report thereon by the board of directors. Once the holders of Series B Shares have approved the financial statements, they determine the allocation of our net profits for the preceding year. Mexican law
requires the allocation of at least 5% of net profits to a legal reserve, which is not subsequently available for distribution, until the amount of the legal reserve equals 20% of our paid in capital stock. As of the date of this report, the legal
reserve of our company is fully constituted. Thereafter, the holders of Series B Shares may determine and allocate a certain percentage of net profits to any general or special reserve, including a reserve for open-market purchases of our shares.
The remainder of net profits is available for distribution in the form of dividends to our shareholders. Dividends may only be paid if net profits are sufficient to offset losses from prior fiscal years.

Our bylaws provide that dividends will be allocated among the outstanding and fully paid shares at the time a dividend is declared in
such manner that each Series D-B Share and Series D-L Share receives 125% of the dividend distributed in respect of each Series B Share. Holders of Series D-B Shares and Series D-L Shares are entitled to this dividend premium in connection with all
dividends paid by us other than payments in connection with the liquidation of our company.



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##### Table of Contents

Subject to certain exceptions contained in the deposit agreement dated May 11, 2007,
among FEMSA, The Bank of New York, as ADS depositary, and holders and beneficial owners from time to time of our ADSs, evidenced by American Depositary Receipts, or ADRs, any dividends distributed to holders of our ADSs will be paid to the ADS
depositary in Mexican pesos and will be converted by the ADS depositary into U.S. dollars. As a result, restrictions on conversion of Mexican pesos into foreign currencies and exchange rate fluctuations may affect the ability of holders of our ADSs
to receive U.S. dollars and the U.S. dollar amount actually received by holders of our ADSs.

Exchange Rate
Information

The following table sets forth, for the periods indicated, the high, low, average and year-end noon exchange
rate, expressed in Mexican pesos per U.S. dollar, as published by the U.S. Federal Reserve Board in its H.10 Weekly Release of Foreign Exchange Rates. The rates have not been restated in constant currency units and therefore represent nominal
historical figures.



|                        |  |               |          |  |     |  |         |            |  |  |          |  |  |  |          | 
|----------------------- |  | ------------- | -------- |  | --- |  | ------- | ---------- |  |  | -------- |  |  |  | -------- | 
|Year ended December 31, |  | Exchange Rate |         
|                        |  | High          |          |  | Low |  |         | Average(1) |  |  | Year End | 
|2008                    |  |               | Ps.13.94 |  |     |  | Ps.9.92 |            |  |  | Ps.11.21 |  |  |  | Ps.13.83 | 
|2009                    |  |               | 15.41    |  |     |  | 12.63   |            |  |  | 13.58    |  |  |  | 13.06    | 
|2010                    |  |               | 13.19    |  |     |  | 12.16   |            |  |  | 12.64    |  |  |  | 12.38    | 
|2011                    |  |               | 14.25    |  |     |  | 11.51   |            |  |  | 12.46    |  |  |  | 13.95    | 
|2012                    |  |               | 14.37    |  |     |  | 12.63   |            |  |  | 13.14    |  |  |  | 12.96    | 



|(1) | Average month-end rates.
|--- | ------------------------



|               |  |               |          |  |     |  |          |            |  |  |          | 
|-------------- |  | ------------- | -------- |  | --- |  | -------- | ---------- |  |  | -------- | 
|               |  | Exchange Rate |         
|               |  | High          |          |  | Low |  |          | Period End | 
|2011:          |  |               |          |  |     |  |          |            |  |  |          | 
|First Quarter  |  |               | Ps.12.25 |  |     |  | Ps.11.92 |            |  |  | Ps.11.92 | 
|Second Quarter |  |               | 11.97    |  |     |  | 11.51    |            |  |  | 11.72    | 
|Third Quarter  |  |               | 13.87    |  |     |  | 11.57    |            |  |  | 13.77    | 
|Fourth Quarter |  |               | 14.25    |  |     |  | 13.10    |            |  |  | 13.95    | 
|2012:          |  |               |          |  |     |  |          |            |  |  |          | 
|First Quarter  |  |               | Ps.13.75 |  |     |  | Ps.12.63 |            |  |  | Ps.12.81 | 
|Second Quarter |  |               | 14.37    |  |     |  | 12.73    |            |  |  | 13.41    | 
|Third Quarter  |  |               | 13.72    |  |     |  | 12.74    |            |  |  | 12.86    | 
|Fourth Quarter |  |               | 13.25    |  |     |  | 12.71    |            |  |  | 12.96    | 
|October        |  |               | 13.09    |  |     |  | 12.71    |            |  |  | 13.09    | 
|November       |  |               | 13.25    |  |     |  | 12.92    |            |  |  | 12.92    | 
|December       |  |               | 13.01    |  |     |  | 12.72    |            |  |  | 12.96    | 
|2013:          |  |               |          |  |     |  |          |            |  |  |          | 
|January        |  |               | Ps.12.79 |  |     |  | Ps.12.59 |            |  |  | Ps.12.73 | 
|February       |  |               | 12.88    |  |     |  | 12.63    |            |  |  | 12.78    | 
|March          |  |               | 12.80    |  |     |  | 12.32    |            |  |  | 12.32    | 
|First Quarter  |  |               | 12.88    |  |     |  | 12.32    |            |  |  | 12.32    | 



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##### Table of Contents

RISK FACTORS

Risks Related to Our Company

Coca-Cola FEMSA

Coca-Cola FEMSAs business depends on its relationship with The Coca-Cola Company, and changes in this relationship may
adversely affect Coca-Cola FEMSAs results and financial condition.

Substantially all of Coca-Cola FEMSAs
sales are derived from sales of Coca-Cola trademark beverages. Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages through standard bottler agreements in certain territories in Mexico and Latin
America, which Coca-Cola FEMSA refers to as Coca-Cola FEMSAs territories. See Item 4. Information on the CompanyCoca-Cola FEMSACoca-Cola FEMSAs Territories.Through its rights under Coca-Cola
FEMSAs bottler agreements and as a large shareholder, The Coca-Cola Company has the right to participate in the process for making important decisions related to Coca-Cola FEMSAs business.

The Coca-Cola Company may unilaterally set the price for its concentrate. In addition, under Coca-Cola FEMSAs bottler agreements,
Coca-Cola FEMSA is prohibited from bottling or distributing any other beverages without The Coca-Cola Companys authorization or consent, and Coca-Cola FEMSA may not transfer control of the bottler rights of any of its territories without prior
consent from The Coca-Cola Company.

The Coca-Cola Company also makes significant contributions to Coca-Cola FEMSAs
marketing expenses, although it is not required to contribute a particular amount. Accordingly, The Coca-Cola Company may discontinue or reduce such contributions at any time.

Coca-Cola FEMSA depends on The Coca-Cola Company to renew Coca-Cola FEMSAs bottler agreements. As of December 31, 2012, Coca-Cola FEMSA had eight bottler agreements in Mexico: (i) the
agreements for Mexicos Valley territory, which expire in June 2013 and April 2016, (ii) the agreements for the Central territory, which expire in August 2013, May 2015 and July 2016, (iii) the agreement for the Northeast
territory, which expires in September 2014, (iv) the agreement for the Bajio territory, which expires in May 2015, and (v) the agreement for the Southeast territory, which expires in June 2013. Coca-Cola FEMSAs bottler agreements
with The Coca-Cola Company will expire for Coca-Cola FEMSAs territories in other countries as follows: Argentina in September 2014; Brazil in April 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in
September 2017; Nicaragua in May 2016 and Panama in November 2014. All of Coca-Cola FEMSAs bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to
renew the applicable agreement. In addition, these agreements generally may be terminated in the case of material breach. See Item 10. Additional InformationMaterial ContractsMaterial Contracts Relating to Coca-Cola FEMSA.Termination would prevent Coca-Cola FEMSA from selling Coca-Cola trademark beverages in the affected territory and would have an adverse effect on Coca-Cola FEMSAs business, financial condition, results and prospects.

The Coca-Cola Company has substantial influence on the conduct of Coca-Cola FEMSAs business, which may result in Coca-Cola
FEMSA taking actions contrary to the interests of its remaining shareholders.

The Coca-Cola Company has substantial
influence on the conduct of Coca-Cola FEMSAs business. As of March 31, 2013, The Coca-Cola Company indirectly owned 28.7% of Coca-Cola FEMSAs outstanding capital stock, representing 37.0% of Coca-Cola FEMSAs shares with full
voting rights. The Coca-Cola Company is entitled to appoint five of Coca-Cola FEMSAs maximum of 21 directors and the vote of at least two of them is required to approve certain actions by Coca-Cola FEMSAs board of directors. As of
March 31, 2013, we indirectly owned 48.9% of Coca-Cola FEMSAs outstanding capital stock, representing 63.0% of Coca-Cola FEMSAs shares with full voting rights. We are entitled to appoint 13 of Coca-Cola FEMSAs maximum of 21
directors and all of its executive officers. We and The Coca-Cola Company together, or only we in certain circumstances, have the power to determine the outcome of all actions requiring the approval of Coca-Cola FEMSAs board of directors, and
we and The Coca-Cola Company together, or only we in certain circumstances, have the power to determine the outcome of all actions requiring the approval of Coca-Cola FEMSAs shareholders. See Item 10. Additional
InformationMaterial ContractsMaterial Contracts Relating to Coca-Cola FEMSA.The interests of The Coca-Cola Company may be different from the interests of Coca-Cola FEMSAs remaining shareholders, which may result in
Coca-Cola FEMSA taking actions contrary to the interests of Coca-Cola FEMSAs remaining shareholders.



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Competition could adversely affect Coca-Cola FEMSAs financial performance.

The beverage industry in the territories in which Coca-Cola FEMSA operates is highly competitive. Coca-Cola FEMSA
faces competition from other bottlers of sparkling beverages, such as Pepsi products, and from producers of low cost beverages or B brands. Coca-Cola FEMSA also competes in beverage categories other than sparkling beverages, such
as water, juice-based beverages, teas, sport drinks and value-added dairy products. Although competitive conditions are different in each of Coca-Cola FEMSAs territories, Coca-Cola FEMSA competes principally in terms of price, packaging,
consumer sales promotions, customer service and product innovation. See Item 4. Information on the CompanyCoca-Cola FEMSACompetition.There can be no assurances that Coca-Cola FEMSA will be able to avoid lower pricing
as a result of competitive pressure. Lower pricing, changes made in response to competition and changes in consumer preferences may have an adverse effect on Coca-Cola FEMSAs financial performance.

Changes in consumer preference could reduce demand for some of Coca-Cola FEMSAs products.

The non-alcoholic beverage industry is rapidly evolving as a result of, among other things, changes in consumer preferences. Specifically,
consumers are becoming increasingly more aware of and concerned about environmental and health issues. Concerns over the environmental impact of plastic may reduce the consumption of Coca-Cola FEMSAs products sold in plastic bottles or result
in additional taxes that would adversely affect consumer demand. In addition, researchers, health advocates and dietary guidelines are encouraging consumers to reduce their consumption of certain types of beverages sweetened with sugar and High
Fructose Corn Syrup (HFCS), which could reduce demand for certain of Coca-Cola FEMSAs products. A reduction in consumer demand would adversely affect Coca-Cola FEMSAs results.

Water shortages or any failure to maintain existing concessions could adversely affect Coca-Cola FEMSAs business.

Water is an essential component of all of Coca-Cola FEMSAs products. Coca-Cola FEMSA obtains water from various
sources in its territories, including springs, wells, rivers and municipal and state water companies pursuant to either concessions granted by governments in its various territories or pursuant to contracts.

Coca-Cola FEMSA obtains the vast majority of the water used in its production pursuant to concessions to use wells, which are generally
granted based on studies of the existing and projected groundwater supply. Coca-Cola FEMSAs existing water concessions or contracts to obtain water may be terminated by governmental authorities under certain circumstances and their renewal
depends on receiving necessary authorizations from local and/or federal water authorities. See Item 4. Information on the CompanyRegulatory MattersWater Supply.In some of Coca-Cola FEMSAs other territories,
Coca-Cola FEMSAs existing water supply may not be sufficient to meet Coca-Cola FEMSAs future production needs, and the available water supply may be adversely affected by shortages or changes in governmental regulations and environmental
changes.

We cannot assure you that water will be available in sufficient quantities to meet Coca-Cola FEMSAs future
production needs or will prove sufficient to meet Coca-Cola FEMSAs water supply needs.



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##### Table of Contents

Increases in the prices of raw materials would increase Coca-Cola FEMSAs cost of
goods sold and may adversely affect Coca-Cola FEMSAs results.

In addition to water, Coca-Cola FEMSAs most
significant raw materials are (1) concentrate, which Coca-Cola FEMSA acquires from affiliates of The Coca-Cola Company, (2) sweeteners and (3) packaging materials. Prices for sparkling beverages concentrate are determined by The
Coca-Cola Company as a percentage of the weighted average retail price in local currency, net of applicable taxes. We cannot assure you that The Coca-Cola Company will not increase the price of the concentrate for sparkling beverages or change the
manner in which such price will be calculated in the future. The prices for Coca-Cola FEMSAs remaining raw materials are driven by market prices and local availability, the imposition of import duties and restrictions and fluctuations in
exchange rates. Coca-Cola FEMSA is also required to meet all of its supply needs from suppliers approved by The Coca-Cola Company, which may limit the number of suppliers available to it. Coca-Cola FEMSAs sales prices are denominated in the
local currency in each country in which it operates, while the prices of certain materials, including those used in the bottling of Coca-Cola FEMSAs products, mainly resin, preforms to make plastic bottles, finished plastic bottles, aluminum
cans and HFCS, are paid in or determined with reference to the U.S. dollar, and therefore may increase if the U.S. dollar appreciates against the currency of the countries in which Coca-Cola FEMSA operates, as was the case in 2008 and 2009. In 2011,
the U.S. dollar did not appreciate against the currencies of most of the countries in which Coca-Cola FEMSA operated; however, in 2012, the U.S. dollar did appreciate against some of those currencies. We cannot anticipate whether the U.S. dollar
will appreciate or depreciate with respect to such currencies in the future. See Item 4. Information on the CompanyCoca-Cola FEMSARaw Materials.

Coca-Cola FEMSAs most significant packaging raw material costs arise from the purchase of resin and plastic preforms to make plastic bottles and from the purchase of finished plastic bottles, the
prices of which are tied to crude oil prices and global resin supply. The average prices that Coca-Cola FEMSA paid for resin and plastic preforms in U.S. dollars were lower in 2012, as compared to 2011. We cannot provide any assurance that prices
will not increase in future periods. During 2012, average sweetener prices, as a whole, were lower as compared to 2011 in all of the countries in which Coca-Cola FEMSA operates. From 2009 through 2012, international sugar prices were volatile due to
various factors, including shifting demands, availability and climate issues affecting production and distribution. In all of the countries in which Coca-Cola FEMSA operates, other than Brazil, sugar prices are subject to local regulations and other
barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices. See Item 4. Information on the CompanyCoca-Cola FEMSARaw Materials.We cannot assure you that Coca-Cola FEMSAs
raw material prices will not further increase in the future. Increases in the prices of raw materials would increase Coca-Cola FEMSAs cost of goods sold and adversely affect Coca-Cola FEMSAs financial performance.

Taxes could adversely affect Coca-Cola FEMSAs business.

The countries in which Coca-Cola FEMSA operates may adopt new tax laws or modify existing laws to increase taxes applicable to Coca-Cola
FEMSAs business. For example, in Mexico, a general tax reform became effective on January 1, 2010, pursuant to which, as applicable to Coca-Cola-FEMSA, there was a temporary increase in the income tax rate from 28% to 30% from 2010
through 2012. Pursuant to an amendment issued at the end of 2012, the 30% income tax rate will continue to apply through 2013. In addition, the value added tax (VAT) rate in Mexico increased in 2010 from 15% to 16%.

In Panama, there was an increase in a certain consumer tax, effective as of April 1, 2010, affecting syrups, powders and
concentrate. Some of these materials are used for the production of Coca-Cola FEMSAs sparkling beverages. These taxes increased from 6% to 10%.

In November 2012, the government of the Province of Buenos Aires adopted Law No. 14,394, which increased the tax rate applied to product sales within the Province of Buenos Aires. If the products are
manufactured in plants located in the territory of the Province of Buenos Aires, Law No. 14,394 increases the tax rate from 1% to 1.75%; if the products are manufactured in any other Argentine province, the law increases the tax rate from 3% to
4%.

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail
price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each class of presentation (glass, plastic or can). On October 1, 2012, a number of changes to the
Brazilian tax rate became effective. These changes include increases in the multipliers used to calculate soft drink taxes when presented in cans or glasses. Upon effectiveness, the multiplier for cans increased from 30.0% to 31.9%, and beginning in
September 2014, the multiplier will gradually increase up to 38.1% in October 1, 2018. The multiplier for glasses increased from 35.0% to 37.2%, and beginning in September 2014, the multiplier will gradually increase up to 44.4% in
October 1, 2018. In addition, the amendment suspended the 50% production tax benefit that had previously applied to juice-added soft drinks, and raised the rate for such beverages to the level currently applied to cola beverages. The amendments
that benefited Coca-Cola FEMSAs Brazilian subsidiary were the reduction of the production tax on concentrate, from 27.0% to 20.0%, and the elimination of the sale tax on mineral water (sparkling or still).



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Coca-Cola FEMSAs products are also subject to certain taxes in many of the countries
in which it operates. Certain countries in Central America, Brazil and Argentina also impose taxes on sparkling beverages. See Item 4. Information on the CompanyRegulatory MattersTaxation of Sparkling Beverages.We
cannot assure you that any governmental authority in any country where Coca-Cola FEMSA operates will not impose new taxes or increase taxes on Coca-Cola FEMSAs products in the future. The imposition of new taxes or increases in taxes on
Coca-Cola FEMSAs products may have a material adverse effect on Coca-Cola FEMSAs business, financial condition, prospects and results.

Regulatory developments may adversely affect Coca-Cola FEMSAs business.

Coca-Cola FEMSA is subject to regulation in each of the territories in which it operates. The principal areas in which Coca-Cola FEMSA is subject to regulation are water, environment, labor, taxation,
health and antitrust. Regulation can also affect Coca-Cola FEMSAs ability to set prices for its products. See Item 4. Information on the CompanyRegulatory Matters.The adoption of new laws or regulations or a stricter
interpretation or enforcement thereof in the countries in which Coca-Cola FEMSA operates may increase Coca-Cola FEMSAs operating costs or impose restrictions on Coca-Cola FEMSAs operations which, in turn, may adversely affect its
financial condition, business and results. In particular, environmental standards are becoming more stringent in several of the countries in which Coca-Cola FEMSA operates, and Coca-Cola FEMSA is in the process of complying with these standards,
although we cannot assure you that Coca-Cola FEMSA will be able to meet any timelines for compliance established by the relevant regulatory authorities. See Item 4. Information on the CompanyRegulatory MattersEnvironmental
Matters.Further changes in current regulations may result in an increase in compliance costs, which may have an adverse effect on Coca-Cola FEMSAs future results or financial condition.

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola
FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSAs products in any of the territories in which it has operations, except for those in (i) Argentina, where authorities directly supervise certain products sold
through supermarkets to control inflation; and (ii) Venezuela, where the government has recently imposed price controls on certain products including bottled water. The imposition of these restrictions or voluntary price restraints in other
territories may have an adverse effect on Coca-Cola FEMSAs results and financial position. See Item 4. Information on the CompanyRegulatory MattersPrice Controls.We cannot assure you that governmental
authorities in any country where Coca-Cola FEMSA operates will not impose statutory price controls or that it will not need to implement voluntary price restraints in the future.

In January 2010, the Venezuelan government amended the Ley para la Defensa y Acceso a las Personas a los Bienes y Servicios
(Access to Goods and Services Defense Law). Any violation by a company that produces, distributes and sells goods and services could lead to fines, penalties or the confiscation of the assets used to produce, distribute and sell these goods without
compensation. Although Coca-Cola FEMSA believes it is in compliance with this law, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA.

In July 2011, the Venezuelan government passed the Ley de Costos y Precios Justos (Fair Costs and Prices Law). The purpose of this
law is to establish the regulations and administrative processes necessary to maintain the price stability of, and equal access to, goods and services. The law also creates the National Ministry of Costs and Prices, the main role of which is to
oversee price controls and set maximum retail prices on certain consumer goods and services. Of Coca-Cola FEMSAs products, only certain of its bottled water beverages were affected by these regulations, which mandated lower sale prices as of
April 2012. Any failure to comply with this law would result in fines, temporary suspension or the closure of operations. We cannot assure you that the Venezuelan governments future regulation of goods and services will not result in a forced
reduction of prices in other of Coca-Cola FEMSAs products, which could have a negative effect on Coca-Cola FEMSAs results.



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In May 2012, the Venezuelan government adopted significant changes to labor regulations.
This amendment to Venezuelas labor regulations could have a negative impact on Coca-Cola FEMSAs business and operations. The principal changes that impact on Coca-Cola FEMSAs operations are: (i) the requirement that employee
terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSAs severance payment system; (iii) the reduction of the maximum daily and weekly work hours (from 44 to
40 weekly); and (iv) the increase in obligatory weekly breaks, prohibiting any corresponding reduction in salaries.

In
January 2012, the Costa Rican government approved a decree which regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law will be gradual, from 2012 to 2014, depending on the specific
characteristics of the food and beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will
still be allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of its products in schools in the future; any such further restrictions could lead
to an adverse impact on its results.

Coca-Cola FEMSAs operations have from time to time been subject to investigations
and proceedings by antitrust authorities, and litigation relating to alleged anticompetitive practices. Coca-Cola FEMSA has also been subject to investigations and proceedings on environmental and labor matters. See Item 8. Financial
InformationLegal Proceedings.We cannot assure you that these investigations and proceedings will not have an adverse effect on Coca-Cola FEMSAs results or financial condition.

Economic and political conditions in the countries in which Coca-Cola FEMSA operates other than Mexico may increasingly adversely
affect its business.

In addition to Mexico, Coca-Cola FEMSA conducts operations in Brazil, Guatemala, Nicaragua, Costa
Rica, Panama, Colombia, Venezuela and Argentina. Total revenues from Coca-Cola FEMSAs combined non-Mexican operations decreased as a percentage of its consolidated total revenues from 63.8% in 2011 to 60.8% in 2012; for the same non-Mexican
operations, Coca-Cola FEMSAs gross profit decreased as a percentage of its consolidated gross profit from 62.2% in 2011 to 59.3% in 2012. Given the relevance of Coca-Cola FEMSAs non-Mexican operations, its results continue to be affected
by the economic and political conditions in the countries, other than Mexico, where it conducts operations.

Coca-Cola
FEMSAs business may be affected by the general conditions of the Brazilian economy, the rate of inflation, Brazilian interest rates or exchange rates for Brazilian reais. Decreases in the growth rate of the Brazilian economy, periods of
negative growth and/or increases in inflation or interest rates may result in lower demand for Coca-Cola FEMSAs products, lower real pricing of its products or a shift to lower margin products.

Consumer demand, preferences, real prices and the costs of raw materials are heavily influenced by macroeconomic and political conditions
in the other countries in which Coca-Cola FEMSA operates. These conditions vary by country and may not be correlated to conditions in Coca-Cola FEMSAs Mexican operations. In Venezuela, Coca-Cola FEMSA continues to face exchange rate risk as
well as scarcity of and restrictions on importing raw materials. Deterioration in economic and political conditions in any of these countries would have an adverse effect on Coca-Cola FEMSAs financial position and results.

Venezuelan political events may affect Coca-Cola FEMSAs operations. Although Venezuela will hold elections on April 14, 2013,
in light of the death of President Hugo Chavez, political uncertainty remains. We cannot provide any assurances that political developments in Venezuela, over which Coca-Cola FEMSA has no control, will not have an adverse effect on Coca-Cola
FEMSAs business, financial condition or results.



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On October 7, 2012, General Otto Peréz Molina, representing the Partido
Patriota(Patriot Party), was elected to the presidency in Guatemala. We cannot assure you that the elected president will continue to apply the same policies that have been applied to Coca-Cola FEMSA in the past.

Depreciation of the local currencies of the countries in which Coca-Cola FEMSA operates against the U.S. dollar may increase Coca-Cola
FEMSAs operating costs. Coca-Cola FEMSA has also operated under exchange controls in Venezuela since 2003, which limit its ability to remit dividends abroad or make payments other than in local currencies and that may increase the real price
paid for raw materials and services purchased in local currency. In February 2013, the Venezuelan government announced a devaluation in its official exchange rate, from 4.30 to 6.30 bolivars per US$ 1.00. For further information, please see Note 3.3
and Note 29 to our audited consolidated financial statements. Future changes in the Venezuelan exchange control regime, and future currency devaluations or the imposition of exchange controls in any of the countries in which Coca-Cola FEMSA has
operations could have an adverse effect on its financial position and results.

We cannot assure you that political or social
developments in any of the countries in which Coca-Cola FEMSA has operations, over which we have no control, will not have a corresponding adverse effect on the global market or on Coca-Cola FEMSAs business, financial condition or results.

Weather conditions may adversely affect Coca-Cola FEMSAs results.

Lower temperatures and higher rainfall may negatively impact consumer patterns, which may result in lower per capita consumption of
Coca-Cola FEMSAs beverage offerings. Additionally, adverse weather conditions may affect road infrastructure in the territories in which Coca-Cola FEMSA operates and limit Coca-Cola FEMSAs ability to sell and distribute its products,
thus affecting its results.

Coca-Cola FEMSA now conducts business in countries in which it has not previously operated
and that present different or greater risks than certain countries in Latin America.

As a result of the
acquisition of 51% of the outstanding shares of the Coca-Cola Bottlers Philippines, Inc. (CCBPI), Coca-Cola FEMSA has expanded its geographic reach from Latin America to include the Philippines. The Philippines presents different risks
than the risks Coca-Cola FEMSA faces in Latin America. Coca-Cola FEMSA has not previously conducted business in CCPBIs territories. Coca-Cola FEMSA now faces competitive pressures that are different than those Coca-Cola FEMSA has historically
faced. In the Philippines, Coca-Cola FEMSA is the only beverage company competing across categories, and it faces significant competition in each category. In addition, the per capita income of the population in Philippines is lower than the average
per capita income in the countries in which Coca-Cola FEMSA currently operates, and the distribution and marketing practices in the Philippines differ from Coca-Cola FEMSAs historical practices. Coca-Cola FEMSA may have to adapt its marketing
and distribution strategies to compete effectively. Coca-Cola FEMSAs inability to compete effectively may have an adverse effect on its future results. See Item 4. Information on the CompanyThe CompanyRecent
Acquisitions.

FEMSA Comercio

Competition from other retailers in Mexico could adversely affect FEMSA Comercios business.

The Mexican retail sector is highly competitive. FEMSA participates in the retail sector primarily through FEMSA Comercio. FEMSA Comercios OXXO stores face competition from small-format stores like
7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small format retailers to small informal neighborhood stores. In particular, small informal neighborhood stores can
sometimes avoid regulatory oversight and taxation, enabling them to sell certain products at below market prices. In addition, these small informal neighborhood stores could improve their technological capabilities so as to enable credit card
transactions and electronic payment of utility bills, which would diminish FEMSA Comercios competitive advantage. FEMSA Comercio may face additional competition from new market entrants. Increased competition may limit the number of new
locations available to FEMSA Comercio and require FEMSA Comercio to modify its product offering or pricing. In addition, consumers may prefer alternative products or store formats offered by competitors. As a result, FEMSA Comercios results
and financial position may be adversely affected by competition in the future.



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Sales of OXXO convenience stores may be adversely affected by changes in economic
conditions in Mexico.

Convenience stores often sell certain products at a premium. The convenience store market is
thus highly sensitive to economic conditions, since an economic slowdown is often accompanied by a decline in consumer purchasing power, which in turn results in a decline in the overall consumption of FEMSA Comercios main product categories.
During periods of economic slowdown, OXXO stores may experience a decline in traffic per store and purchases per customer, and this may result in a decline in FEMSA Comercios results.

Taxes could adversely affect FEMSA Comercios business.

Mexico may adopt new tax laws or modify existing laws to increase taxes applicable to FEMSA Comercios business. For example, a
general tax reform became effective on January 1, 2010, pursuant to which, as applicable to FEMSA Comercio, there was a temporary increase in the income tax rate from 28% to 30% from 2010 through 2012. Pursuant to an amendment issued at the end
of 2012, the 30% income tax rate will continue to apply through 2013. In addition, the VAT rate in Mexico increased in 2010 from 15% to 16%. If the VAT rate increases, it could cause lower traffic or ticket figures for FEMSA Comercio.

FEMSA Comercio may not be able to maintain its historic growth rate.

FEMSA Comercio increased the number of OXXO stores at a compound annual growth rate of 13.6% from 2008 to 2012. The growth in the number
of OXXO stores has driven growth in total revenue and results at FEMSA Comercio over the same period. As the overall number of stores increases, percentage growth in the number of OXXO stores is likely to decrease. In addition, as convenience store
penetration in Mexico grows, the number of viable new store locations may decrease, and new store locations may be less favorable in terms of same store sales, average ticket and store traffic. As a result, FEMSA Comercios future results and
financial condition may not be consistent with prior periods and may be characterized by lower growth rates in terms of total revenue and results. In Colombia, FEMSA Comercio may not be able to maintain similar historic growth rates to those in
Mexico.

FEMSA Comercios business may be adversely affected by an increase of insecurity in Mexico.

In recent years, crime rates have remained high, particularly in the north of Mexico, and there has been a particular
increase in drug-related crime and other organized crime. Although FEMSA Comercio has stores across the majority of the Mexican territory, the north of Mexico represents an important region in FEMSA Comercios operations. An increase in crime
rates could negatively affect sales and customer traffic, increase security expenses incurred in each store, result in higher turnover of personnel or damage to the perception of the OXXO brand, each of which could have an adverse effect on FEMSA
Comercios business.

FEMSA Comercios business may be adversely affected by changes in information
technology.

FEMSA Comercio invests aggressively in information technology (which we refer to as IT) in order to
maximize its value generation potential. Given the rapid speed at which FEMSA Comercio adds new services and products to its commercial offerings, the development of IT systems, hardware and software needs to keep pace with the growth of the
business. If these systems became unstable or if planning for future IT investments were inadequate, it could affect FEMSA Comercios business by reducing the flexibility of its value proposition to consumers or by increasing its operating
complexity, either of which could adversely affect FEMSA Comercios revenue-per-store trends.



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FEMSA Comercios business could be adversely affected by a failure, interruption,
or breach of our IT system.

FEMSA Comercios business relies heavily on its advanced IT system to effectively
manage its data, communications, connectivity, and other business processes. Although we constantly improve our IT system and protect it with advanced security measures, it may still be subject to defects, interruptions, or security breaches such as
viruses or data theft. Such a defect, interruption, or breach could adversely affect FEMSA Comercios results or financial position.

FEMSA Comercios business may be adversely affected by an increase in the price of electricity.

The performance of FEMSA Comercios stores would be adversely affected by increases in the price of utilities on which the stores depend, such as electricity. Although the price of electricity in
Mexico has remained stable recently, it could potentially increase as a result of inflation, shortages, interruptions in supply, or other reasons, and such an increase could adversely affect our results or financial position.

Risks Related to Our Holding of Heineken N.V. and Heineken Holding N.V. Shares

FEMSA does not control Heineken N.V.s and Heineken Holding N.V.s decisions.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer
operations for a 20% economic interest in Heineken N.V. and Heineken Holding N.V. (which, together with their respective subsidiaries, we refer to as Heineken or the Heineken Group). As a consequence of this transaction, which we refer to as the
Heineken transaction, FEMSA now participates in the Heineken Holding N.V. Board of Directors, which we refer to as the Heineken Holding Board, and in the Heineken N.V. Supervisory Board, which we refer to as the Heineken Supervisory Board. However,
FEMSA is not a majority or controlling shareholder of Heineken N.V. or Heineken Holding N.V., nor does it control the decisions of the Heineken Holding Board or the Heineken Supervisory Board. Therefore, the decisions made by the majority or
controlling shareholders of Heineken N.V. or Heineken Holding N.V. or the Heineken Holding Board or the Heineken Supervisory Board may not be consistent with or may not consider the interests of FEMSAs shareholders or may be adverse to the
interests of FEMSAs shareholders. Additionally, FEMSA has agreed not to disclose non-public information and decisions taken by Heineken.

Heineken is present in a large number of countries.

Heineken is a
global brewer and distributor of beer in a large number of countries. As a consequence of the Heineken transaction, FEMSA shareholders are indirectly exposed to the political, economic and social circumstances affecting the markets in which Heineken
is present, which may have an adverse effect on the value of FEMSAs interest in Heineken, and, consequently, the value of FEMSA shares.

Strengthening of the Mexican peso compared to the Euro.

In the
event of a depreciation of the euro against the Mexican peso, the fair value of FEMSAs investment in shares will be adversely affected.

Furthermore, the cash flow that is expected to be received in the form of dividends from Heineken will be in euros, and therefore, in the event of a depreciation of the euro against the Mexican peso, the
amount of expected cash flow will be adversely affected.

Heineken N.V. and Heineken Holding N.V. are publicly listed
companies.

Heineken N.V. and Heineken Holding N.V. are listed companies whose stock trades publicly and is subject to
market fluctuation. A reduction in the price of Heineken N.V. or Heineken Holding N.V. shares would result in a reduction in the economic value of FEMSAs participation in Heineken.



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Risks Related to Our Principal Shareholders and Capital Structure

A majority of our voting shares are held by a voting trust, which effectively controls the management of our company, and the
interests of which may differ from those of other shareholders.

As of March 15, 2013, a voting trust, of which
the participants are members of seven families, owned 38.69% of our capital stock and 74.86% of our capital stock with full voting rights, consisting of the Series B Shares. Consequently, the voting trust has the power to elect a majority of the
members of our board of directors and to play a significant or controlling role in the outcome of substantially all matters to be decided by our board of directors or our shareholders. The interests of the voting trust may differ from those of our
other shareholders. See Item 7. Major Shareholders and Related Party Transactions and Item 10. Additional InformationBylawsVoting Rights and Certain Minority Rights.

Holders of Series D-B and D-L Shares have limited voting rights.

Holders of Series D-B and D-L Shares have limited voting rights and are only entitled to vote on specific matters, such as certain changes
in the form of our corporate organization, dissolution, or liquidation, a merger with a company with a distinct corporate purpose, a merger in which we are not the surviving entity, a change of our jurisdiction of incorporation, the cancellation of
the registration of the Series D-B and D-L Shares and any other matters that expressly require approval from such holders under the Mexican Securities Law. As a result of these limited voting rights, Series D-B and D-L holders will not be able to
influence our business or operations. See Item 7. Major Shareholders and Related Party TransactionsMajor Shareholders and Item 10. Additional InformationBylawsVoting Rights and Certain Minority
Rights.

Holders of ADSs may not be able to vote at our shareholder meetings.

Our shares are traded on the New York Stock Exchange, or NYSE, in the form of ADSs. We cannot assure you that holders of our shares in the
form of ADSs will receive notice of shareholders meetings from our ADS depositary in sufficient time to enable such holders to return voting instructions to the ADS depositary in a timely manner. In the event that instructions are not received
with respect to any shares underlying ADSs, the ADS depositary will, subject to certain limitations, grant a proxy to a person designated by us in respect of these shares. In the event that this proxy is not granted, the ADS depositary will vote
these shares in the same manner as the majority of the shares of each class for which voting instructions are received.

Holders of BD Units in the United States and holders of ADSs may not be able to participate in any future preemptive rights
offering and as a result may be subject to dilution of their equity interests.

Under applicable Mexican law, if we
issue new shares for cash as a part of a capital increase, other than in connection with a public offering of newly issued shares or treasury stock, we are generally required to grant our shareholders the right to purchase a sufficient number of
shares to maintain their existing ownership percentage. Rights to purchase shares in these circumstances are known as preemptive rights. By law, we may not allow holders of our shares or ADSs who are located in the United States to exercise any
preemptive rights in any future capital increases unless (1) we file a registration statement with the U.S. Securities and Exchange Commission, which we refer to as the SEC, with respect to that future issuance of shares or (2) the
offering qualifies for an exemption from the registration requirements of the U.S. Securities Act of 1933. At the time of any future capital increase, we will evaluate the costs and potential liabilities associated with filing a registration
statement with the SEC, as well as the benefits of preemptive rights to holders of our shares in the form of ADSs in the United States and any other factors that we consider important in determining whether to file a registration statement.

We may decide not to file a registration statement with the SEC to allow holders of our shares or ADSs who are located
in the United States to participate in a preemptive rights offering. In addition, under current Mexican law, the sale by the ADS depositary of preemptive rights and the distribution of the proceeds from such sales to the holders of our shares in the
form of ADSs is not possible. As a result, the equity interest of holders of our shares in the form of ADSs would be diluted proportionately. See Item 10. Additional InformationBylawsPreemptive Rights.



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The protections afforded to minority shareholders in Mexico are different from those
afforded to minority shareholders in the United States.

Under Mexican law, the protections afforded to minority
shareholders are different from, and may be less than, those afforded to minority shareholders in the United States. Mexican laws do not provide a remedy to shareholders relating to violations of fiduciary duties. There is no procedure for class
actions as such actions are conducted in the United States and there are different procedural requirements for bringing shareholder lawsuits against directors for the benefit of companies. Therefore, it may be more difficult for minority
shareholders to enforce their rights against us, our directors or our controlling shareholders than it would be for minority shareholders of a United States company.

Investors may experience difficulties in enforcing civil liabilities against us or our directors, officers and controlling persons.

FEMSA is organized under the laws of Mexico, and most of our directors, officers and controlling persons reside outside the United States.
In addition, all or a substantial portion of our assets and their respective assets are located outside the United States. As a result, it may be difficult for investors to effect service of process within the United States on such persons or to
enforce judgments against them, including any action based on civil liabilities under the U.S. federal securities laws. There is doubt as to the enforceability against such persons in Mexico, whether in original actions or in actions to enforce
judgments of U.S. courts, of liabilities based solely on the U.S. federal securities laws.

Developments in other
countries may adversely affect the market for our securities.

The market value of securities of Mexican companies is,
to varying degrees, influenced by economic and securities market conditions in other emerging market countries. Although economic conditions are different in each country, investors reaction to developments in one country can have effects on
the securities of issuers in other countries, including Mexico. We cannot assure you that events elsewhere, especially in emerging markets, will not adversely affect the market value of our securities.

The failure or inability of our subsidiaries to pay dividends or other distributions to us may adversely affect us and our ability
to pay dividends to holders of ADSs.

We are a holding company. Accordingly, our cash flows are principally derived
from dividends, interest and other distributions made to us by our subsidiaries. Currently, our subsidiaries do not have contractual obligations that require them to pay dividends to us. In addition, debt and other contractual obligations of our
subsidiaries may in the future impose restrictions on our subsidiaries ability to make dividend or other payments to us, which in turn may adversely affect our ability to pay dividends to shareholders and meet its debt and other obligations.
As of December 31, 2012, we had no restrictions on our ability to pay dividends. Given the exchange of 100% of our ownership of the business of Cuauhtémoc Moctezuma Holding, S.A. de C.V. (formerly FEMSA Cerveza, S.A. de C.V.) (which we
refer to as Cuauhtémoc Moctezuma or FEMSA Cerveza) for a 20% economic interest in Heineken, our non-controlling shareholder position in Heineken means that we will be unable to require payment of dividends with respect to the Heineken shares.

Risks Related to Mexico and the Other Countries in Which We Operate

Adverse economic conditions in Mexico may adversely affect our financial position and results.

We are a Mexican corporation, and our Mexican operations are our single most important geographic territory. Given the exchange of 100% of
our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA shareholders may face a lesser degree of exposure with respect to economic conditions in Mexico and a greater degree of indirect exposure to the political, economic
and social circumstances affecting the markets in which Heineken is present. For the year ended December 31, 2012, 62% of our consolidated total revenues were attributable to Mexico and at the net income level the percentage attributable to our
Mexican operations is further reduced. The Mexican economy experienced a downturn as a result of the impact of the global financial crisis on many emerging economies that began in the second half of 2008 and continued through 2010.



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In 2012, Mexican gross domestic product, or GDP, increased by approximately 3.9% on an annualized basis compared to 2011, due to an improvement in most sectors of the economy, driven by
agriculture. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in recovery of, the U.S. economy may hinder any recovery in Mexico. In the past,
Mexico has experienced both prolonged periods of weak economic conditions and deteriorations in economic conditions that have had a negative impact on our results. Given the global macroeconomic downturn in 2009 and 2010, and the slow and incipient
recovery in 2011 and 2012, which also affected the Mexican economy, we cannot assure you that such conditions will not have a material adverse effect on our results and financial position going forward.

Our business may be significantly affected by the general condition of the Mexican economy, or by the rate of inflation in Mexico,
interest rates in Mexico and exchange rates for, or exchange controls affecting, the Mexican peso. Decreases in the growth rate of the Mexican economy, periods of negative growth and/or increases in inflation or interest rates may result in lower
demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs and expenses are fixed, we may not be able to reduce costs and expenses upon the occurrence of any of these
events, and our profit margins may suffer as a result.

In addition, an increase in interest rates in Mexico would increase
the cost to us of variable rate debt, Mexican peso-denominated funding, which constituted 18.3% of our total debt as of December 31, 2012 (the total amount of the debt and the variable rate debt used in the calculation of this percentage considers
converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps), and have an adverse effect on our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar could adversely affect our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar increases the cost to us of a portion of the raw
materials we acquire, the price of which is paid in or determined with reference to U.S. dollars, and of our debt obligations denominated in U.S. dollars, and thereby negatively affects our financial position and results. A severe devaluation or
depreciation of the Mexican peso may result in disruption of the international foreign exchange markets and may limit our ability to transfer or to convert Mexican pesos into U.S. dollars and other currencies for the purpose of making timely
payments of interest and principal on our U.S. dollar-denominated debt or obligations in other currencies. Although the value of the Mexican peso against the U.S. dollar had been fairly stable until mid-2008, in the fourth quarter of 2008, the
Mexican peso depreciated approximately 27% compared to the fourth quarter of 2007. Since 2008, the Mexican peso has continued to experience exchange rate fluctuations relative to the U.S. dollar, as follows. During 2010 and 2011, the Mexican peso
experienced different fluctuations relative to the U.S. dollar of approximately 5.6% of recovery and 12.7% of depreciation compared to the years of 2009 and 2010 respectively. During 2012, the Mexican peso experienced an appreciation relative to the
U.S. dollar of approximately 7.1% compared to 2011. In the first quarter of 2013, the Mexican peso appreciated approximately 5.0% relative to the U.S. dollar compared to the fourth quarter of 2012.

While the Mexican government does not currently restrict, and since 1982 has not restricted, the right or ability of Mexican or foreign
persons or entities to convert Mexican pesos into U.S. dollars or to transfer other currencies out of Mexico, the Mexican government could institute restrictive exchange rate policies in the future, as it has done in the past. Currency fluctuations
may have an adverse effect on our financial position, results and cash flows in future periods.

When the financial markets
are volatile, as they have been in recent periods, our results may be substantially affected by variations in exchange rates and commodity prices, and to a lesser degree, interest rates. These effects include foreign exchange gain and loss on assets
and liabilities denominated in U.S. dollars, fair value gain and loss on derivative financial instruments, commodities prices and changes in interest income and interest expense. These effects can be much more volatile than our operating performance
and our operating cash flows.

Political events in Mexico could adversely affect our operations.

Mexican political events may significantly affect our operations. Presidential elections in Mexico occur every six years, with the most
recent one occurring in July 2012. Enrique Peña Nieto, a member of the Partido Revolucionario Institucional, was elected as the new president of Mexico and took office on December 1, 2012. As with any governmental change, the new
government may lead to significant changes in governmental policies, may contribute to economic uncertainty and to heightened volatility of the Mexican capital markets and securities issued by Mexican companies. Currently, no single party has a
majority in the Senate or the Cámara de Diputados (House of Representatives), and the absence of a clear majority by a single party could result in government gridlock and political uncertainty due to the Mexican congress
potential inability to reach consensus on the structural reforms required to modernize certain sectors of and foster growth in the Mexican economy. We cannot provide any assurances that political developments in Mexico, over which we have no
control, will not have an adverse effect on our business, financial condition, results and prospects.



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Insecurity in Mexico could increase, and this could adversely affect our results.

The presence and increasing levels of violence among drug cartels, and between these and the Mexican law enforcement
and armed forces, pose a risk to our business. Organized criminal activity and related violent incidents remained high during 2012 and to a lesser extent in the first quarter of 2013 and are relatively concentrated along the northern Mexican border,
as well as in certain other Mexican states such as Sinaloa, Michoacán and Guerrero. The principal driver of organized criminal activity is the drug trade that aims to supply and profit from the uninterrupted demand for drugs and the supply of
weapons from the United States. This situation could impact our business because consumer habits and patterns adjust to the increased perceived and real insecurity as people refrain from going out as much and gradually shift some on-premise
consumption to off-premise consumption of food and beverages on certain social occasions. Insecurity could increase, and this could therefore adversely affect our operational and financial results.

Depreciation of local currencies in other Latin American countries in which we operate may adversely affect our financial position.

Total revenues increased in certain of our non-Mexican beverage operations at a higher rate relative to their
respective Mexican operations in 2012. The recurrence of such a higher rate of total revenue growth could result in a greater contribution to the respective results for these territories, but may also expose us to greater risk in these territories
as a result. The devaluation of the local currencies against the U.S. dollar in our non-Mexican territories can increase our operating costs in these countries, and depreciation of the local currencies against the Mexican peso can negatively affect
our results for these countries. In recent years, the value of the currency in the countries in which we operate had been relatively stable except in Venezuela. Future currency devaluation or the imposition of exchange controls in any of these
countries, including Mexico, would have an adverse effect on our financial position and results.



|ITEM 4. | INFORMATION ON THE COMPANY
|------- | --------------------------

The Company

Overview

We are a Mexican company headquartered in Monterrey, Mexico, and our origin dates back to 1890. Our company was incorporated on May 30, 1936 and has a duration of 99 years. The duration can be
extended indefinitely by resolution of our shareholders. Our legal name is Fomento Económico Mexicano, S.A.B. de C.V., and in commercial contexts we frequently refer to ourselves as FEMSA. Our principal executive offices are located at
General Anaya No. 601 Pte., Colonia Bella Vista, Monterrey, Nuevo León 64410, Mexico. Our telephone number at this location is (52-81) 8328-6000. Our website is www.femsa.com. We are organized as a sociedad anónima
bursátil de capital variable under the laws of Mexico.

We conduct our operations through the following principal
holding companies, each of which we refer to as a principal sub-holding company:



| |  |  | Coca-Cola FEMSA, which engages in the production, distribution and marketing of beverages;
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | FEMSA Comercio, which operates small-format stores; and
| | - |  | -------------------------------------------------------



| |  |  | CB Equity, which holds our investment in Heineken.
| | - |  | --------------------------------------------------



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Corporate Background

FEMSA traces its origins to the establishment of Mexicos first brewery, Cervecería Cuauhtémoc, S.A., which we refer to
as Cuauhtémoc, which was founded in 1890 by four Monterrey businessmen: Francisco G. Sada, José A. Muguerza, Isaac Garza and José M. Schneider. Descendants of certain of the founders of Cuauhtémoc are participants of the
voting trust that controls the management of our company.

The strategic integration of our company dates back to 1936 when
our packaging operations were established to supply crown caps to the brewery. During this period, these operations were part of what was known as the Monterrey Group, which also included interests in banking, steel and other packaging operations.

In 1974, the Monterrey Group was split between two branches of the descendants of the founding families of Cuauhtémoc.
The steel and other packaging operations formed the basis for the creation of Corporación Siderúrgica, S.A. (now Alfa, S.A.B. de C.V.), controlled by the Garza Sada family, and the beverage and banking operations were consolidated
under the Valores Industriales, S.A. de C.V. (the corporate predecessor of FEMSA) corporate umbrella controlled by the Garza Lagüera family. FEMSAs shares were first listed on what is now the Bolsa Mexicana de Valores, S.A.B. de C.V.
(which we refer to as the Mexican Stock Exchange) on September 19, 1978. Between 1977 and 1981, FEMSA diversified its operations through acquisitions in the soft drinks and mineral water industries, the establishment of the first stores under
the trade name OXXO and other investments in the hotel, construction, auto parts, food and fishing industries, which were considered non-core businesses and were subsequently divested.

In the 1990s, we began a series of strategic transactions to strengthen the competitive positions of our operating subsidiaries. These
transactions included the sale of a 30% strategic interest in Coca-Cola FEMSA to a wholly-owned subsidiary of The Coca-Cola Company and a subsequent public offering of Coca-Cola FEMSA shares, both of which occurred in 1993. Coca-Cola FEMSA listed
its L shares on the Mexican Stock Exchange, and, in the form of ADS, on the New York Stock Exchange.

In 1998, we completed a
reorganization that changed our capital structure by converting our outstanding capital stock at the time of the reorganization into BD Units and B Units, and united the shareholders of FEMSA and the former shareholders of Grupo Industrial Emprex,
S.A. de C.V. (which we refer to as Emprex) at the same corporate level through an exchange offer that was consummated on May 11, 1998. As part of the reorganization, FEMSA listed ADSs on the NYSE representing BD Units, and listed the BD Units
and its B Units on the Mexican Stock Exchange.

In May 2003, our subsidiary Coca-Cola FEMSA expanded its operations throughout
Latin America by acquiring 100% of Panamerican Beverages, Inc., which we refer to as Panamco, then the largest soft drink bottler in Latin America in terms of sales volume in 2002. Through its acquisition of Panamco, Coca-Cola FEMSA began producing
and distributing Coca-Cola trademark beverages in additional territories in Mexico, Central America, Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. The Coca-Cola Company and
its subsidiaries received Series D Shares in exchange for their equity interest in Panamco of approximately 25%.

In November
2007, Administración S.A.P.I., a Mexican company owned directly or indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle, S.A.P.I. de C.V. (which we refer to as Jugos del
Valle). The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Colabottlers entered into a joint business for
the Mexican and the Brazilian operations, respectively, of Jugos del Valle. Taking into account the participation held by Grupo Fomento Queretano, Coca-Cola FEMSA currently holds an interest of 25.1% in the Mexican joint business and approximately
19.7% in the Brazilian joint businesses. Jugos del Valle sells fruit juice-based beverages and fruit derivatives.



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In April 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to
preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008. Our bylaws previously provided that on May 11, 2008 our Series D-B Shares would convert
into Series B Shares and our Series D-L Shares would convert into Series L Shares with limited voting rights. In addition, our bylaws provided that, on May 11, 2008, our current unit structure would cease to exist and each of our B Units would
be unbundled into five Series B Shares, while each BD Unit would unbundle into three Series B Shares and two newly issued Series L Shares. Following the April 22, 2008 shareholder approvals, the automatic conversion of our share and unit
structures no longer exist, and, absent shareholder action, our share structure will continue to be comprised of Series B Shares, which must represent not less than 51% of our outstanding capital stock, and Series D-B and Series D-L Shares, which
together may represent up to 49% of our outstanding capital stock. Our Unit structure, absent shareholder action, will continue to consist of B Units, which bundle five Series B Shares, and BD Units, which bundle one Series B Share, two Series D-B
Shares and two Series D-L Shares.See Item 9. The Offer and ListingDescription of Securities.

In
January 2010, FEMSA announced that its Board of Directors unanimously approved a definitive agreement under which FEMSA would exchange its FEMSA Cerveza business for a 20% economic interest in Heineken, one of the worlds leading brewers. In
April 2010, FEMSA announced the closing of the transaction, after Heineken N.V., Heineken Holding N.V. and FEMSA held their corresponding AGMs and approved the transaction. Under the terms of the agreement, FEMSA received 43,018,320 shares of
Heineken Holding N.V. and 43,009,699 shares of Heineken N.V., with an additional 29,172,504 shares of Heineken N.V. (which shares we refer to as the Allotted Shares) to be delivered pursuant to an allotted share delivery instrument, or the ASDI.
Heineken also assumed US$ 2.1 billion of indebtedness, including FEMSA Cervezas unfunded pension obligations. The Allotted Shares were delivered to FEMSA in several installments during 2010 and 2011, with the final installment delivered on
October 5, 2011. As of December 31, 2012, FEMSAs interest in Heineken N.V. represented 12.53% of Heineken N.V.s outstanding capital and 14.94% of Heineken Holding N.V.s outstanding capital. The principal terms of the
Heineken transaction documents are summarized below in Item 10. Additional InformationMaterial Contracts.

In February 2010, FEMSA signed an agreement with subsidiaries of The Coca-Cola Company to amend the shareholders agreement for Coca-Cola
FEMSA. The purpose of the amendment is to set forth that the appointment and compensation of the chief executive officer and all officers reporting to the chief executive officer, as well as the adoption of decisions related to the ordinary
operations of Coca-Cola FEMSA, shall only require a simple majority vote of the board of directors. Decisions related to extraordinary matters (such as business acquisitions or combinations in an amount exceeding US$ 100 million, among others)
shall continue to require the vote of the majority of the board of directors, including the affirmative vote of two of the board members appointed by The Coca-Cola Company. The amendment was approved at Coca-Cola FEMSAs extraordinary
shareholders meeting on April 14, 2010, and is reflected in the bylaws of Coca-Cola FEMSA. This amendment was signed without transfer of any consideration. The percentage of our voting interest in our subsidiary Coca-Cola FEMSA remains the same
after the signing of this amendment.

In September 2010, FEMSA sold Promotora de Marcas Nacionales, S. de R.L. de C.V., which
we refer to as Promotora, to The Coca-Cola Company. Promotora was the owner of the Mundet brands of soft drinks in Mexico.

On December 31, 2010, FEMSA sold its flexible packaging and label operations, Grafo Regia, S.A. de C.V., to a Mexican subsidiary of GPC III, B.V. This transaction was part of FEMSAs strategy to
divest non-core businesses.

During the third quarter of 2010, Coca-Cola FEMSA completed a transaction with a Brazilian
subsidiary of The Coca-Cola Company to produce, sell and distribute Matte Leão branded products. This transaction reinforced Coca-Cola FEMSAs non-carbonated product offering through the platform that is operated by The Coca-Cola
Company and its bottling partners in Brazil. As a part of the agreement, Coca-Cola FEMSA has been selling and distributing certain Matte Leão branded ready-to-drink products since the first quarter of 2010. As of March 31, 2013,
Coca-Cola FEMSA had a 19.4% indirect interest in the Matte Leãobusiness in Brazil.



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In March 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican
Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM, from subsidiaries of
Preneal, S.A., which we refer to as Preneal. EAI and EEM together constitute the Mareña Renovables Wind Farm, a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. The Mareña Renovables Wind
Farm is expected to be the largest wind power farm in Latin America. On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45%
interest held by FEMSA in the parent companies of the Mareña Renovables Wind Farm. The sale of FEMSAs participation as an investor resulted in a gain of Ps. 933 million. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA
have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Farm to purchase energy output produced by it. These agreements will remain in full force and effect.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas S.A.P.I. de
C.V., acquired Grupo Industrias Lácteas S.A., which we refer to as Estrella Azul, a Panamanian company engaged for more than 50 years in the dairy and juice-based beverage categories. Coca-Cola FEMSA acquired a 50% interest and will continue
to develop this business with The Coca-Cola Company. Beginning in April 2011, both The Coca-Cola Company and Coca-Cola FEMSA commenced the gradual integration of Estrella Azul into the existing beverage platform they share for the development of
non-carbonated products in Panama.

In October 2011, Coca-Cola FEMSA merged with Administradora de Acciones del Noreste,
S.A.P.I. de C.V., which constituted the beverage division of Grupo Tampico, S.A. de C.V. (which we refer to as Grupo Tampico) and was one of the largest family-owned Coca-Cola product bottlers in Mexico, as calculated by sales volume. This
franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro, and sold 155.7 million unit cases of beverages in 2011. The
aggregate enterprise value of this transaction was Ps. 9,300 million and a total of 63.5 million new Coca-Cola FEMSA Series L Shares were issued in connection with this transaction. Coca-Cola FEMSA began to consolidate the beverage
division of Grupo Tampico in its financial statements as of October 2011.

In December 2011, Coca-Cola FEMSA merged with
Corporación de los Ángeles, S.A. de C.V. (which we refer to as Grupo CIMSA), a Mexican family-owned bottler of Coca-Cola trademark products. This franchise territory operates mainly in the states of Morelos and Mexico, as well
as in certain parts of the states of Guerrero and Michoacán, and sold 154.8 million unit cases of beverages in 2011. The aggregate enterprise value at the announcement date of this transaction was Ps. 11,000 million. A total of
75.4 million new Coca-Cola FEMSA Series L Shares were issued in connection with the transaction, and Coca-Cola FEMSA began to consolidate Grupo CIMSA in its financial statements as of December 2011. As part of its merger with Grupo CIMSA,
Coca-Cola FEMSA acquired a 13.2% equity interest in Promotora Industrial Azucarera, S.A. de C.V., one of Mexicos leading sugar producers, which we refer to as Piasa.

In 2012, Coca-Cola FEMSA began the construction of a production plant in Minas Gerais, Brazil, which has required an investment of 400 million Brazilian reais (equivalent to approximately US$ 198
million). We expect that the construction will generate 800 direct and indirect jobs. It is anticipated that the new plant will be completed as of December 2013 and will begin operations in the first quarter of 2014. The plant will be located on a
parcel of land 300,000 square meters in size, and it is expected that by 2015 the annual production capacity will be approximately 1.2 billion liters of sparkling beverages, representing an increase of approximately 47% as compared to the current
installed capacity of Coca-Cola FEMSAs plant in Belo Horizonte, Brazil. The new plant will produce all of Coca-Cola FEMSAs existing brands and presentations of Coca-Cola products.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, S.A.P.I. de C.V. (Grupo Fomento Queretano), one
of the oldest family-owned beverage players in the Coca-Cola system in Mexico, with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo, and Guanajuato. Coca-Cola FEMSA sold approximately
74 million unit cases of beverages in this franchise territory during 2012. The aggregate enterprise value of this transaction was Ps. 6,600 million and a total of 45.1 million new Coca-Cola FEMSA series L shares were issued in
connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Fomento Queretano in its financial statements as of May 2012. As part of the merger with Grupo Fomento Queretano, Coca-Cola FEMSA also acquired an additional 12.9% equity
interest in Piasa.



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In August 2012, Coca-Cola FEMSA acquired, through Jugos del Valle, an indirect participation
in Santa Clara Mercantil de Pachuca, S.A. de C.V. (Santa Clara), an important producer of milk and dairy products in Mexico. Coca-Cola FEMSA currently owns an indirect participation of 23.8% in Santa Clara.

On September 24, 2012, FEMSA signed definitive agreements to sell its wholly owned subsidiary Industria Mexicana de Quimicos, S.A.
de C.V. (Quimiproductos) to a Mexican subsidiary of Ecolab Inc. (NYSE: ECL). Quimiproductos manufactures and provides cleaning and sanitizing products and services related to food and beverage industrial processes, as well as water
treatment. The transaction is consistent with FEMSAs long-standing strategy to divest non-core businesses. Quimiproductos was sold on December 31, 2012, resulting in a gain of Ps. 871 million.

Recent Acquisitions

In
November 2012, through FEMSA Comercio, we agreed to acquire a 75% stake in Farmacias YZA, a leading drugstore operator in Southeast Mexico, with the current shareholders staying as partners with the remaining 25%. Farmacias YZA, headquartered in
Merida, Yucatan, operated 333 stores as of the date of the agreement. We believe we can contribute our significant expertise in the development of small-box retail formats to what is already a successful regional player in this industry. In turn,
this transaction opens a new avenue for growth for FEMSA Comercio. The transaction is pending customary regulatory approvals and is expected to close in the second quarter of 2013.

In December 2012, Coca-Cola FEMSA reached an agreement with The Coca-Cola Company to acquire a 51% non-controlling majority stake of
CCBPI for US$ 688.5 million in an all-cash transaction. Coca-Cola FEMSA closed this transaction on January 25, 2013. The implied enterprise value of 100% of CCPBI is US$ 1,350 million. Coca-Cola FEMSA will have an option to acquire all of
the remaining 49% of the capital stock of CCBPI at any time during the seven years following the closing, at the same enterprise value adjusted for a carrying cost and certain other adjustments. Coca-Cola FEMSA will have a put option, exercisable
six years after the initial closing, to sell its ownership in CCBPI back to The Coca-Cola Company at a price that will be calculated using the same EBITDA multiple used in the acquisition of the 51% stake of CCBPI, capped at the aggregate enterprise
value for the amount acquired, adjusted for certain items. Coca-Cola FEMSA will be managing the day-to-day operations of the business. The Coca-Cola Company will have certain rights on the operational business plan. Given the terms of both the
options agreement and Coca-Cola FEMSAs shareholders agreement with The Coca-Cola Company, Coca-Cola FEMSA will not consolidate the results of CCBPI, and will recognize the results of CCBPI using the equity method. CCBPI sold approximately
531 million unit cases of beverages during 2012 and generated revenues of approximately US$ 1.1 billion.

In January
2013, Coca-Cola FEMSA entered into an agreement to merge Grupo Yoli, S.A. de C.V. (Grupo Yoli) into Coca-Cola FEMSA. Grupo Yoli operates mainly in the state of Guerrero, Mexico, as well as in parts of the state of Oaxaca, Mexico. The
merger agreement was approved by both Coca-Cola FEMSA and Grupo Yolis boards of directors and is subject to the approval of the Comisión Federal de Competencia (the Mexican Antitrust Comission, or CFC) and the shareholders
meetings of both companies. Grupo Yoli sold approximately 99 million unit cases in 2012. The aggregate enterprise value of this transaction was Ps. 8,806 million. Coca-Cola FEMSA will issue approximately 42.4 million new series
L shares to the shareholders of Grupo Yoli once the transaction closes. As part of this transaction, Coca-Cola FEMSA will increase its participation in Piasa by 9.5%. Coca-Cola FEMSA expects to close this transaction in the second
quarter of 2013.



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Ownership Structure

We conduct our business through our principal sub-holding companies as shown in the following diagram and table:

Principal Sub-holding CompaniesOwnership Structure

As of March 31, 2013



LOGO



|(1) | Compañía Internacional de Bebidas, S.A. de C.V., which we refer to as CIBSA.
|--- | ----------------------------------------------------------------------------



|(2) | Percentage of issued and outstanding capital stock owned by CIBSA (63.0% of shares with full voting rights).
|--- | ------------------------------------------------------------------------------------------------------------



|(3) | Ownership in CB Equity held through various FEMSA subsidiaries.
|--- | ---------------------------------------------------------------



|(4) | Combined economic interest in Heineken N.V. and Heineken Holding N.V.
|--- | ---------------------------------------------------------------------

The following table presents an overview of our operations by reportable segment and by geographic area:

Operations by SegmentOverview

Year Ended
December 31, 2012 and % of growth vs. last year(1)



|               |  |                                                                      |            |  |                |  |    |              |  |  |           |  |  |  |    |   |  |     |        |  |  |  |   |  
|-------------- |  | -------------------------------------------------------------------- | ---------- |  | -------------- |  | -- | ------------ |  |  | --------- |  |  |  | -- | - |  | --- | ------ |  |  |  | - | -
|               |  | Coca-Cola FEMSA                                                      |            |  | FEMSA Comercio |  |    | CB Equity(2) | 
|               |  | (in millions of Mexican pesos, except for employees and percentages) |           
|Total revenues |  |                                                                      | Ps.147,739 |  |                |  | 20 | %            |  |  | Ps.86,433 |  |  |  | 17 | % |  | Ps. |       |  |  |  |  |  
|Gross Profit   |  |                                                                      | 68,630     |  |                |  | 21 | %            |  |  | 30,250    |  |  |  | 19 | % |  |     |       |  |  |  |  |  
|Total assets   |  |                                                                      | 166,103    |  |                |  | 17 | %            |  |  | 31,092    |  |  |  | 17 | % |  |     | 79,268 |  |  |  | 4 | %
|Employees      |  |                                                                      | 73,395     |  |                |  | 5  | %            |  |  | 91,943    |  |  |  | 10 | % |  |     |       |  |  |  |  |  

Total Revenues Summary by
Segment(1)



|                            |  |                         |            |  |      |  |            | 
|--------------------------- |  | ----------------------- | ---------- |  | ---- |  | ---------- | 
|                            |  | Year Ended December 31, |           
|                            |  | 2012                    |            |  | 2011 | 
|Coca-Cola FEMSA             |  |                         | Ps.147,739 |  |      |  | Ps.123,224 | 
|FEMSA Comercio              |  |                         | 86,433     |  |      |  | 74,112     | 
|CB Equity(2)                |  |                         |           |  |      |  |           | 
|Other                       |  |                         | 15,899     |  |      |  | 13,360     | 
|Consolidated total revenues |  |                         | Ps.238,309 |  |      |  | Ps.201,540 | 

Total Revenues Summary by Geographic Area(3)



|                              |  |                         |            |  |      |  |            | 
|----------------------------- |  | ----------------------- | ---------- |  | ---- |  | ---------- | 
|                              |  | Year Ended December 31, |           
|                              |  | 2012                    |            |  | 2011 | 
|Mexico and Central America(4) |  |                         | Ps.155,576 |  |      |  | Ps.129,716 | 
|South America(5)              |  |                         | 56,444     |  |      |  | 52,149     | 
|Venezuela                     |  |                         | 26,800     |  |      |  | 20,173     | 
|Consolidated total revenues   |  |                         | 238,309    |  |      |  | 201,540    | 



|(1) | The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany
transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(2) | CB Equity holds Heineken N.V. and Heineken Holding N.V. shares.
|--- | ---------------------------------------------------------------



|(3) | The sum of the financial data for each geographic area differs from our consolidated financial information due to intercompany transactions, which are eliminated in
consolidation.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico-only) revenues were Ps. 148,098 million and Ps. 122,690 million for the
years ended December 31, 2012 and 2011, respectively.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) | Includes Colombia, Brazil and Argentina. Brazilian revenues were Ps. 30,930 million and Ps. 31,405 million for the years ended December 31, 2012 and
2011, respectively.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Significant Subsidiaries

The following table sets forth our significant subsidiaries as of February 28, 2013:



|                                       |  |                              |  |                 |       |     
|-------------------------------------- |  | ---------------------------- |  | --------------- | ----- | ----
|Name of Company                        |  | Jurisdiction ofEstablishment |  | PercentageOwned |      
|CIBSA:                                 |  | Mexico                       |  |                 | 100.0 | %   
|Coca-Cola FEMSA                        |  | Mexico                       |  |                 | 48.9  | %(1)
|Grupo Industrial Emprex, S.A. de C.V.: |  | Mexico                       |  |                 | 100.0 | %   
|FEMSA Comercio                         |  | Mexico                       |  |                 | 100.0 | %   
|CB
Equity(2)                           |  | United Kingdom               |  |                 | 100.0 | %   



|(1) | Percentage of capital stock. FEMSA, through CIBSA, owns 63.0% of the shares with full voting rights.
|--- | ----------------------------------------------------------------------------------------------------



|(2) | Ownership in CB Equity held through various FEMSA subsidiaries.
|--- | ---------------------------------------------------------------

Business Strategy

FEMSA is a leading company
that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; in the retail industry through FEMSA Comercio, operating OXXO, the largest and fastest-growing chain of
small-format stores in Latin America; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the worlds leading brewers with operations in 178 countries.

We understand the importance of connecting with our end consumers by interpreting their needs, and ultimately delivering the right
products to them for the right occasions and the optimal value proposition. We strive to achieve this by developing brand value, expanding our significant distribution capabilities, and improving the efficiency of our operations while aiming to
reach our full potential. We continue to improve our information gathering and processing systems in order to better know and understand what our consumers want and need, and we are improving our production and distribution by more efficiently
leveraging our asset base.

We believe that the competencies that our businesses have developed can be replicated in other
geographic regions. This underlying principle guided our consolidation efforts, which culminated in Coca-Cola FEMSAs acquisition of Panamco in May 2003. The continental platform that this combination producedencompassing a significant
territorial expanse in Mexico and Central America, including some of the most populous metropolitan areas in Latin Americahas provided us with opportunities to create value through both an improved ability to execute our strategies and the use
of superior marketing tools. We have also increased our capabilities to operate and succeed in other geographic regions, by developing significant management and marketing tools to gain an understanding of local consumer needs and trends, as is the
case with OXXOs Colombian operations. Going forward, we intend to use those capabilities to continue our international expansion of both Coca-Cola FEMSA and FEMSA Comercio, expanding both our geographic footprint and our presence in beverage
categories and small box retail formats, as well as taking advantage of potential opportunities to leverage our skill set and key competencies.

Our objective is to create economic, social and environmental value for our stakeholdersincluding our employees, our consumers, our shareholders and the enterprises and institutions within our
societynow and into the future.



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Coca-Cola FEMSA

Overview

Coca-Cola FEMSA is the largest franchise bottler of Coca-Colatrademark beverages in the world. Coca-Cola FEMSA operates in territories in the following countries:



| |  |  | Mexico  a substantial portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region).
| | - |  | --------------------------------------------------------------------------------------------------------------------



| |  |  | Central America  Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide) and Panama (nationwide).
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Colombia  most of the country.
| | - |  | -------------------------------



| |  |  | Venezuela  nationwide.
| | - |  | -----------------------



| |  |  | Brazil  the area of greater São Paulo, Campinas, Santos, the state of Mato Grosso do Sul, part of the state of Minas Gerais and part of
the state of Goiás.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Argentina  Buenos Aires and surrounding areas.
| | - |  | -----------------------------------------------

Coca-Cola FEMSAs company was organized on October 30, 1991 as a sociedad anónima de capital variable (a variable capital stock corporation) under the laws of Mexico with a
duration of 99 years. On December 5, 2006, as required by amendments to the Mexican Securities Market Law, Coca-Cola FEMSA became a sociedad anónima bursátil de capital variable (a listed variable capital stock
corporation). Coca-Cola FEMSAs legal name is Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola FEMSAs principal executive offices are located at Mario Pani No. 100, Col. Santa Fe Cuajimalpa, Delegación Cuajimalpa, México,
D.F., 05348, México. Coca-Cola FEMSAs telephone number at this location is (52-55) 1519-5000. Coca-Cola FEMSAs website is www.coca-colafemsa.com.

The following is an overview of Coca-Cola FEMSAs operations by reporting segment in 2012.

Operations by Reporting SegmentOverview

Year
Ended December 31, 2012(1)



|                                      |  |               |         |  |                             |  |       |              |  |  |                           |  |  |  |       |  
|------------------------------------- |  | ------------- | ------- |  | --------------------------- |  | ----- | ------------ |  |  | ------------------------- |  |  |  | ----- | -
|                                      |  | TotalRevenues |         |  | Percentage ofTotal Revenues |  |       | Gross Profit |  |  | Percentage ofGross Profit | 
|Mexico and Central America(2)         |  |               | 66,141  |  |                             |  | 44.8  | %            |  |  | 31,643                    |  |  |  | 46.1  | %
|South America(3)(excluding Venezuela) |  |               | 54,821  |  |                             |  | 37.1  | %            |  |  | 23,667                    |  |  |  | 34.5  | %
|Venezuela                             |  |               | 26,777  |  |                             |  | 18.1  | %            |  |  | 13,320                    |  |  |  | 19.4  | %
|Consolidated                          |  |               | 147,739 |  |                             |  | 100.0 | %            |  |  | 68,630                    |  |  |  | 100.0 | %



|(1) | Expressed in millions of Mexican pesos, except for percentages.
|--- | ---------------------------------------------------------------



|(2) | Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama. Includes results of Grupo Fomento Queretano from May 2012.
|--- | ------------------------------------------------------------------------------------------------------------------------



|(3) | Includes Colombia, Brazil and Argentina.
|--- | ----------------------------------------

Corporate History

In
1979, one of our subsidiaries acquired certain sparkling beverage bottlers that are now a part of Coca-Cola FEMSAs company. At that time, the acquired bottlers had 13 Mexican distribution centers operating 701 distribution routes, and their
production capacity was 83 million cases. In 1991, we transferred our ownership in the bottlers to FEMSA Refrescos, S.A. de C.V., the corporate predecessor to Coca-Cola FEMSA, S.A.B. de C.V.



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In June 1993, a subsidiary of The Coca-Cola Company subscribed for 30% of Coca-Cola
FEMSAs capital stock in the form of Series D shares for US$ 195 million. In September 1993, we sold Series L shares that represented 19% of Coca-Cola FEMSAs capital stock to the public, and Coca-Cola FEMSA listed these shares on the
Mexican Stock Exchange and, in the form of ADSs, on the New York Stock Exchange. In a series of transactions between 1994 and 1997, Coca-Cola FEMSA acquired territories in Argentina and additional territories in southern Mexico.

In May 2003, Coca-Cola FEMSA acquired Panamerican Beverages, or Panamco, and began producing and distributing Coca-Cola trademark
beverages in additional territories in the central and gulf regions of Mexico and in Central America (Guatemala, Nicaragua, Costa Rica and Panama), Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these
territories. As a result of the acquisition, the interest of The Coca-Cola Company in the capital stock of Coca-Cola FEMSAs company increased from 30.0% to 39.6%.

During August 2004, Coca-Cola FEMSA conducted a rights offering to allow existing holders of Coca-Cola FEMSAs Series L shares and ADSs to acquire newly issued Series L shares in the form of Series L
shares and ADSs, respectively, at the same price per share at which we and The Coca-Cola Company subscribed in connection with the Panamco acquisition.

In November 2006, we acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSAs Series D shares from certain subsidiaries of The Coca-Cola Company representing 9.4% of the total outstanding
voting shares and 8.0% of the total outstanding equity of Coca-Cola FEMSA, at a price of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. With this purchase, we increased our ownership to 53.7% of Coca-Cola FEMSAs capital
stock. Pursuant to Coca-Cola FEMSAs bylaws, the acquired shares were converted from Series D shares to Series A shares.

In November 2007, Administración, S.A.P.I. de C.V., or Administración, a Mexican company owned directly and indirectly by
Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle, S.A.P.I. de C.V. The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola
FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Cola bottlers entered into a joint business for the Mexican and Brazilian operations, respectively, of Jugos del Valle. Taking into account the participation held by Grupo
Fomento Queretano, Coca-Cola FEMSA currently holds an interest of 25.1% in the Mexican joint business and approximately 19.7% in the Brazilian joint businesses. Jugos del Valle sells fruit juice-based beverages and fruit derivatives.

In December 2007 and May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are
now being licensed back to Coca-Cola FEMSA by The Coca-Cola Company pursuant to Coca-Cola FEMSAs bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16
million. Revenues from the sale of proprietary brands in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period.

In May 2008, Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire its wholly owned bottling franchise
Refrigerantes Minas Gerais, Ltda., or REMIL, located in the State of Minas Gerais in Brazil, for a purchase price of US$ 364.1 million. Coca-Cola FEMSA began to consolidate REMIL in its financial statements in June 2008.

In July 2008, Coca-Cola FEMSA acquired the Agua De Los Angeles bulk water business in the Valley of Mexico (Mexico City and surrounding
areas) from Grupo Embotellador CIMSA, S.A. de C.V., at the time one of the Coca-Cola bottling franchises in Mexico, for a purchase price of US$ 18.3 million. The trademarks remain with The Coca-Cola Company. Coca-Cola FEMSA subsequently merged Agua
De Los Angeles into its bulk water business under the Ciel brand.

In February 2009, Coca-Cola FEMSA acquired with The
Coca-Cola Company theBrisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller plc. Coca-Cola FEMSA acquired the production assets and the distribution territory, and The Coca-Cola Company acquired the
Brisa brand. Coca-Cola FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute the Brisa portfolio
of products in Colombia.



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In May 2009, Coca-Cola FEMSA entered into an agreement to begin selling the Crystal
trademark water products in Brazil jointly with The Coca-Cola Company.

In August 2010, Coca-Cola FEMSA acquired from The
Coca-Cola Company, along with other Brazilian Coca-Cola bottlers, the business operations of the Matte Leaotea brand. As of March 31, 2013, Coca-Cola FEMSA had a 19.4% indirect interest in the Matte Leao business in Brazil.

In March 2011, Coca-Cola FEMSA acquired with The Coca-Cola Company, through Compañía Panameña de Bebidas
S.A.P.I. de C.V., Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA will continue to develop this business with The Coca-Cola Company.

In October 2011, Coca-Cola FEMSA closed its merger with the beverage division of Grupo Tampico, one of the largest family-owned
Coca-Cola bottlers calculated by sales volume in Mexico. This franchise territory operates in the states of Tamaulipas, San Luis Potosí, and Veracruz, as well as in parts of the states of Hidalgo, Puebla and Queretaro, and sold
155.7 million unit cases of beverages in 2011. The aggregate enterprise value of this transaction was Ps. 9,300 million and Coca-Cola FEMSA issued a total of 63.5 million new Series L shares in connection with this transaction.
Coca-Cola FEMSA began to consolidate the beverage division of Grupo Tampico in its financial statements as of October 2011.

In December 2011, Coca-Cola FEMSA closed its merger with Grupo CIMSA, a Mexican family-owned Coca-Cola bottler with operations
mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacán. This franchise territory sold 154.8 million unit cases of beverages in 2011. The aggregate enterprise value of this transaction was
Ps. 11,000 million and Coca-Cola FEMSA issued a total of 75.4 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo CIMSA in its financial statements as of December 2011. As part of
Coca-Cola FEMSAs merger with Grupo CIMSA, it also acquired a 13.2% equity interest in Piasa.

In May 2012, Coca-Cola
FEMSA closed its merger with Grupo Fomento Queretano, one of the oldest family-owned beverage players in the Coca-Cola system in Mexico, with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico,
Hidalgo and Guanajuato. Coca-Cola FEMSA sold approximately 74 million unit cases of beverages in this franchise territory during 2012. The aggregate enterprise value of this transaction was Ps. 6,600 million and Coca-Cola FEMSA issued a
total of 45.1 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Fomento Queretano in its financial statements as of May 2012. As part of Coca-Cola FEMSAs merger with Grupo Fomento
Queretano it also acquired an additional 12.9% equity interest in Piasa.

In August 2012, Coca-Cola FEMSA acquired, through
Jugos del Valle, an indirect participation in Santa Clara, an important producer of milk and dairy products in Mexico. Coca-Cola FEMSA currently owns an indirect participation of 23.8% in Santa Clara.

Recent Acquisitions

In
December 2012, Coca-Cola FEMSA reached an agreement with The Coca-Cola Company to acquire a 51% non-controlling majority stake of CCBPI for US$ 688.5 million in an all-cash transaction. Coca-Cola FEMSA closed this transaction on
January 25, 2013. The implied enterprise value of 100% of CCBPI is US$ 1,350 million. Coca-Cola FEMSA will have an option to acquire all of the remaining 49% of the capital stock of CCBPI at any time during the seven years following the
closing, at the same enterprise value adjusted for a carrying cost and certain other adjustments. Coca-Cola FEMSA will have a put option, exercisable six years after the initial closing, to sell its ownership in CCBPI back to The Coca-Cola Company
at a price that will be calculated using the same EBITDA multiple used in the acquisition of the 51% stake of CCBPI, capped at the aggregate enterprise value for the amount acquired, adjusted for certain items. Coca-Cola FEMSA will be managing the
day-to-day operations of the business. The Coca-Cola Company will have certain rights on the operational business plan. Given the terms of both the options agreements and Coca-Cola FEMSAs shareholders agreement with The Coca-Cola Company,
Coca-Cola FEMSA will not consolidate the results of CCBPI. Coca-Cola FEMSA will recognize the results of CCBPI using the equity method. CCBPI sold approximately 531 million unit cases of beverages during 2012 and generated revenues of
approximately US$ 1.1 billion.



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In January 2013, Coca-Cola FEMSA entered into an agreement to merge Grupo Yoli into its
company. Grupo Yoli operates mainly in the state of Guerrero, Mexico as well as in parts of the state of Oaxaca, Mexico. The merger agreement was approved by both Coca-Cola FEMSAs and Grupo Yolis boards of directors and is subject to the
approval of the Comisión Federal de Competencia (the Mexican Antitrust Comission, or CFC) and the shareholders meetings of both companies. Grupo Yoli sold approximately 99 million unit cases in 2012. The aggregate enterprise
value of this transaction was Ps. 8,806 million. Coca-Cola FEMSA will issue approximately 42.4 million new Series L shares to the shareholders of Grupo Yoli once the transaction closes. As part of this transaction, Coca-Cola FEMSA will increase
its participation in Piasa by 9.5%. Coca-Cola FEMSA expects to close this transaction in the second quarter of 2013.

Capital Stock

As of March 31, 2013, we indirectly owned Series A Shares equal to 48.9% of Coca-Cola FEMSAs capital stock
(63.0% of Coca-Cola FEMSAs shares with full voting rights). As of March 31, 2013, The Coca-Cola Company indirectly owned Series D shares equal to 28.7% of the capital stock of Coca-Cola FEMSAs company (37.0% of Coca-Cola
FEMSAs shares with full voting rights). Series L shares with limited voting rights, which trade on the Mexican Stock Exchange and in the form of ADSs on the New York Stock Exchange, constitute the remaining 22.4% of Coca-Cola FEMSAs
capital stock.



LOGO

Business Strategy

In August 2011, Coca-Cola FEMSA restructured its operations under two new divisions: (1) Mexico & Central America and (2) South America, creating a more flexible structure to execute
its strategies and extend its track record of growth. Previously, Coca-Cola FEMSA managed its business under three divisionsMexico, Latincentro and Mercosur. With this new business structure, Coca-Cola FEMSA aligned its business strategies
more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

Coca-Cola FEMSA operates with a large geographic footprint in Latin America, in two divisions:



| |  |  | Mexico and Central America (covering certain territories in Mexico and Guatemala, and all of Nicaragua, Costa Rica and Panama); and
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------



| |  |  | South America (covering certain territories in Brazil and Argentina, and all of Colombia and Venezuela).
| | - |  | --------------------------------------------------------------------------------------------------------



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One of Coca-Cola FEMSAs goals is to maximize growth and profitability to create value
for its shareholders. Coca-Cola FEMSAs efforts to achieve this goal are based on: (1) transforming its commercial models to focus on its customers value potential and using a value-based segmentation approach to capture the
industrys value potential, (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing
well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along its different product categories; (5) developing new businesses and distribution channels, and
(6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. To achieve these goals, Coca-Cola FEMSA intends to continue to focus its efforts on, among other
initiatives, the following:



| |  |  | working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing
product lines and effectively advertising and marketing Coca-Cola FEMSAs products;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | developing and expanding Coca-Cola FEMSAs still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to
acquire companies with The Coca-Cola Company;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | expanding Coca-Cola FEMSAs bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize
profitability across Coca-Cola FEMSAs market territories;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | strengthening Coca-Cola FEMSAs selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in
order to get closer to Coca-Cola FEMSAs clients and help them satisfy the beverage needs of consumers;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | implementing selective packaging strategies designed to increase consumer demand for Coca-Cola FEMSAs products and to build a strong returnable
base for the Coca-Cola brand;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | replicating Coca-Cola FEMSAs best practices throughout the value chain;
| | - |  | ------------------------------------------------------------------------



| |  |  | rationalizing and adapting Coca-Cola FEMSAs organizational and asset structure in order to be in a better position to respond to a changing
competitive environment;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | committing to building a multi-cultural collaborative team, from top to bottom; and
| | - |  | -----------------------------------------------------------------------------------



| |  |  | broadening Coca-Cola FEMSAs geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------

Coca-Cola FEMSA seeks to increase per capita consumption of its products in the territories in which it
operates. To that end, Coca-Cola FEMSAs marketing teams continuously develop sales strategies tailored to the different characteristics of its various territories and distribution channels. Coca-Cola FEMSA continues to develop its product
portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations. See Product and Packaging
Mix. In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company as integral to Coca-Cola FEMSAs business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company
to improve Coca-Cola FEMSAs business and marketing strategies. See Marketing.



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Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through
infrastructure and process reengineering for improved asset utilization. Coca-Cola FEMSAs capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola
FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Both we and The Coca-Cola
Company provide Coca-Cola FEMSA with managerial experience. To build upon these skills, the board of directors has allocated a portion of Coca-Cola FEMSAs operating budget to pay for management training programs designed to enhance its
executives abilities and provide a forum for exchanging experiences, know-how and talent among an increasing number of multinational executives from Coca-Cola FEMSAs new and existing territories.

Sustainable development is a comprehensive part of Coca-Cola FEMSAs strategic framework for business operation and growth.
Coca-Cola FEMSA bases its efforts in its Corporate Values and Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its people, by encouraging the development of its employees and their families; (ii) its communities, by promoting
development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, and evaluating the impact of its value chain; and (iii) its planet, by establishing guidelines that it believes will result in
efficient use of natural resources to minimize the impact that its operations might have on the environment and create a broader awareness of caring for its environment.



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##### Table of Contents

Coca-Cola FEMSAs Territories

The following map shows Coca-Cola FEMSAs territories, giving estimates in each case of the population to which Coca-Cola FEMSA
offers products, the number of retailers of Coca-Cola FEMSAs beverages and the per capita consumption of Coca-Cola FEMSAs beverages as of December 31, 2012:



LOGO

Per capita consumption data for a territory is determined by dividing total beverage sales volume
within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and is expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSAs products consumed annually per capita.
In evaluating the development of local volume sales in Coca-Cola FEMSAs territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company measure, among other factors, the per capita consumption of all Coca-Cola
FEMSAs beverages.



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##### Table of Contents

Coca-Cola FEMSAs Products

Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages. The Coca-Cola trademark beverages
include: sparkling beverages (colas and flavored sparkling beverages), waters, and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic). The following table sets forth Coca-Cola FEMSAs main brands as of
December 31, 2012:



|                              |  |                              |  |                 |  |          
|----------------------------- |  | ---------------------------- |  | --------------- |  | ---------
|Colas:                        |  | Mexico 
andCentralAmerica(1) |  | SouthAmerica(2) |  | Venezuela
|Coca-Cola                     |  | ü                            |  | ü               |  | ü        
|Coca-Cola Light               |  | ü                            |  | ü               |  | ü        
|Coca-Cola Zero                |  | ü                            |  | ü               |  |          
|                              |  |                              | 
|Flavored sparkling beverages: |  | Mexico 
andCentralAmerica(1) |  | SouthAmerica(2) |  | Venezuela
|Ameyal                        |  | ü                            |  |                 |  |          
|Canada Dry                    |  | ü                            |  |                 |  |          
|Chinotto                      |  |                              |  |                 |  | ü        
|Crush                         |  |                              |  | ü               |  |          
|Escuis                        |  | ü                            |  |                 |  |          
|Fanta                         |  | ü                            |  | ü               |  |          
|Fresca                        |  | ü                            |  |                 |  |          
|Frescolita                    |  | ü                            |  |                 |  | ü        
|Hit                           |  |                              |  |                 |  | ü        
|Kist                          |  | ü                            |  |                 |  |          
|Kuat                          |  |                              |  | ü               |  |          
|Lift                          |  | ü                            |  |                 |  |          
|Mundet                        |  | ü                            |  |                 |  |          
|Quatro                        |  |                              |  | ü               |  |          
|Schweppes                     |  | ü                            |  | ü               |  | ü        
|Simba                         |  |                              |  | ü               |  |          
|Sprite                        |  | ü                            |  | ü               |  |          
|Victoria                      |  | ü                            |  |                 |  |          
|Yoli                          |  | ü                            |  |                 |  |          
|                              |  |                              | 
|Water:                        |  | Mexico 
andCentralAmerica(1) |  | SouthAmerica(2) |  | Venezuela
|Alpina                        |  | ü                            |  |                 |  |          
|Aquarius(3)                   |  |                              |  | ü               |  |          
|Bonaqua                       |  |                              |  | ü               |  |          
|Brisa                         |  |                              |  | ü               |  |          
|Ciel                          |  | ü                            |  |                 |  |          
|Crystal                       |  |                              |  | ü               |  |          
|Dasani                        |  | ü                            |  |                 |  |          
|Manantial                     |  |                              |  | ü               |  |          
|Nevada                        |  |                              |  |                 |  | ü        
|                              |  |                              | 
|Other Categories:             |  | Mexico 
andCentralAmerica(1) |  | SouthAmerica(2) |  | Venezuela
|Cepita                        |  |                              |  | ü               |  |          
|Del
Prado(4)                  |  | ü                            |  |                 |  |          
|Estrella Azul(5)              |  | ü                            |  |                 |  |          
|FUZE Tea                      |  | ü                            |  |                 |  | ü        
|Hi-C(6)                       |  | ü                            |  | ü               |  |          
|Leche Santa Clara(5)          |  | ü                            |  |                 |  |          
|Jugos del Valle(7)            |  | ü                            |  | ü               |  | ü        
|Matte Leao(8)                 |  |                              |  | ü               |  |          
|Powerade(9)                   |  | ü                            |  | ü               |  | ü        
|Valle Frut(10)                |  | ü                            |  | ü               |  | ü        



|(1) | Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama
|--- | ------------------------------------------------------------



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##### Table of Contents

|(2) | Includes Colombia, Brazil and Argentina
|--- | ---------------------------------------



|(3) | Flavored water. In Brazil, also flavored sparkling beverage
|--- | -----------------------------------------------------------



|(4) | Juice-based beverage in Central America
|--- | ---------------------------------------



|(5) | Milk and value-added dairy and juices
|--- | -------------------------------------



|(6) | Juice-based beverage. Includes Hi-C Orangeade in Argentina
|--- | ----------------------------------------------------------



|(7) | Juice-based beverage
|--- | --------------------



|(8) | Ready to drink tea
|--- | ------------------



|(9) | Isotonic
|--- | --------



|(10) | Orangeade. Includes Del Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela
|---- | -------------------------------------------------------------------------------------------

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. Unit case refers to 192 ounces of finished beverage
product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSAs
historical sales volume for each of its territories.



|                                    |  |                                     |         |  |      |  |         |      |  |  |         | 
|----------------------------------- |  | ----------------------------------- | ------- |  | ---- |  | ------- | ---- |  |  | ------- | 
|                                    |  | Sales VolumeYear Ended December 31, |        
|                                    |  | 2012                                |         |  | 2011 |  |         | 2010 | 
|                                    |  | (millions of unit cases)            |        
|Mexico and Central America          |  |                                     |         |  |      |  |         |      |  |  |         | 
|Mexico(1)                           |  |                                     | 1,720.3 |  |      |  | 1,366.5 |      |  |  | 1,242.3 | 
|Central America(2)                  |  |                                     | 151.2   |  |      |  | 144.3   |      |  |  | 137.0   | 
|South America (excluding Venezuela) |  |                                     |         |  |      |  |         |      |  |  |         | 
|Colombia                            |  |                                     | 255.8   |  |      |  | 252.1   |      |  |  | 244.3   | 
|Brazil(3)                           |  |                                     | 494.2   |  |      |  | 485.3   |      |  |  | 475.6   | 
|Argentina                           |  |                                     | 217.0   |  |      |  | 210.7   |      |  |  | 189.3   | 
|Venezuela                           |  |                                     | 207.7   |  |      |  | 189.8   |      |  |  | 211.0   | 
|                                    |  |                                     |         |  |      |  |         |      |  |  |         | 
|Consolidated Volume                 |  |                                     | 3,046.2 |  |      |  | 2,648.7 |      |  |  | 2,499.5 | 



|(1) | Includes results of Grupo Fomento Queretano from May 2012, Grupo CIMSA from December 2011 and Grupo Tampico from October 2011.
|--- | ------------------------------------------------------------------------------------------------------------------------------



|(2) | Includes Guatemala, Nicaragua, Costa Rica and Panama.
|--- | -----------------------------------------------------



|(3) | Excludes beer sales volume.
|--- | ---------------------------

Product and
Packaging Mix

Out of the more than 121 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes,
Coca-Cola FEMSAs most important brand,Coca-Cola, together with its line extensions, Coca-Cola Light and Coca-Cola Zero, accounted for 60.2% of total sales volume in 2012. Coca-Cola FEMSAs next largest brands,
Ciel(a water brand from Mexico and its line extensions), Fanta (and its line extensions), ValleFrut (and its line extensions), and Sprite (and its line extensions) accounted for 12.8%, 4.7%, 2.6% and 2.6%, respectively,
of total sales volume in 2012. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which Coca-Cola FEMSA offers its brands. Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages
in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate,
which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which Coca-Cola FEMSA
sells its products. Presentation sizes for Coca-Cola FEMSAs Coca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSAs products excluding water, Coca-Cola
FEMSA considers a multiple serving size as equal to, or larger than, 1.0 liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable
presentations, which allows it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition,
Coca-Cola FEMSA sells some Coca-Cola trademark beverage syrups in containers designed for soda fountain use, which we refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which refer to presentations equal to
or larger than 5 liters, which have a much lower average price per unit case than Coca-Cola FEMSAs other beverage products.



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The characteristics of Coca-Cola FEMSAs territories are very diverse. Central Mexico
and Coca-Cola FEMSAs territories in Argentina are densely populated and have a large number of competing beverage brands as compared to the rest of Coca-Cola FEMSAs territories. Coca-Cola FEMSAs territories in Brazil are densely
populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower
per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSAs product and packaging mix by reporting segment. The volume data presented is for
the years 2012, 2011 and 2010.

Mexico and Central America.Coca-Cola FEMSAs product portfolio consists of
Coca-Cola trademark beverages. In 2008, as part of Coca-Cola FEMSAs efforts to strengthen its multi-category beverage portfolio, Coca-Cola FEMSA incorporated the Jugos del Valle line of juice-based beverages in Mexico and
subsequently in Central America.In 2012, Coca-Cola FEMSA launched FUZETea in the division. Per capita consumption of Coca-Cola FEMSAs beverage products in Mexico and Central America was 650 and 182 eight-ounce servings,
respectively, in 2012.

The following table highlights historical sales volume and mix in Mexico and Central America for
Coca-Cola FEMSAs products:



|                                 |  |                         |         |  |      |  |         |      |  |  |         | 
|-------------------------------- |  | ----------------------- | ------- |  | ---- |  | ------- | ---- |  |  | ------- | 
|                                 |  | Year Ended December 31, |        
|                                 |  | 2012                    |         |  | 2011 |  |         | 2010 | 
|Total Sales Volume(1)            |  |                         |         |  |      |  |         |      |  |  |         | 
|Total (millions of unit cases)   |  |                         | 1,871.5 |  |      |  | 1,510.8 |      |  |  | 1,379.3 | 
|Growth (%)                       |  |                         | 23.9    |  |      |  | 9.5     |      |  |  | 1.2     | 
|                                 | 
|                                 |  | (in percentages)        |        
|Unit Case Volume Mix by Category |  |                         |         | 
|Sparkling beverages              |  |                         | 73.0    |  |      |  | 74.9    |      |  |  | 75.2    | 
|Water(2)                         |  |                         | 21.4    |  |      |  | 19.7    |      |  |  | 19.4    | 
|Still beverages                  |  |                         | 5.6     |  |      |  | 5.4     |      |  |  | 5.4     | 
|                                 |  |                         |         |  |      |  |         |      |  |  |         | 
|Total                            |  |                         | 100.0   |  |      |  | 100.0   |      |  |  | 100.0   | 
|                                 |  |                         |         |  |      |  |         |      |  |  |         | 



|(1) | Includes results from the operations of Grupo Fomento Queretano from May 2012, Grupo CIMSA from December 2011 and Grupo Tampico from October 2011.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Includes bulk water volumes.
|--- | ----------------------------

In 2012, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico, a 140 basis points
decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 40 basis points increase compared to 2011. Coca-Cola FEMSAs strategy is to foster consumption of single serve presentations while maintaining
multiple serving volumes. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico, a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase
compared to 2011.

In 2012, Coca-Cola FEMSAs sparkling beverages decreased as a percentage of its total sales volume
from 74.9% in 2011 to 73.0% in 2012, mainly due to the integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico, which have a higher mix of bulk water in their portfolios.



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In 2012, Coca-Cola FEMSAs most popular sparkling beverage presentations in Mexico were
the 2.5-liter returnable plastic bottle, the 3.0-liter non-returnable plastic bottle and the 0.6-liter non-returnable plastic bottle (the 20-ounce bottle that is also popular in the United States) which together accounted for 51.2% of total
sparkling beverage sales volume in Mexico.

Total sales volume reached 1,871.5 million unit cases in 2012, an increase of
23.9% compared to 1,510.8 million unit cases in 2011. The non-comparable effect of the integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico contributed 332.7 million unit cases in 2012 of which 62.5% were
sparkling beverages, 5.1% bottled water, 27.9% bulk water and 4.5% still beverages. Excluding the integration of these territories, volume grew 1.9% to 1,538.8 million unit cases. Organically sparkling beverages sales volume increased 2.5% as
compared to 2011. The bottled water category, including bulk water, decreased 2.6%. The still beverage category increased 8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSAs product portfolio in South America consists mainly of
Coca-Cola trademark beverages and the Kaiser beer brands in Brazil, which Coca-Cola FEMSA sells and distributes. In 2008, as part of Coca-Cola FEMSAs efforts to strengthen its multi-category beverage portfolio, it incorporated
the Jugos del Valle line of juice-based beverages in Colombia. This line of beverages was relaunched in Brazil in 2009 as well. The acquisition of Brisain 2009 helped Coca-Cola FEMSA to become the leader, calculated by sales volume,
in the water market in Colombia.

In 2010, Coca-Cola FEMSA incorporated ready to drink beverages under the Matte Leao
brand in Brazil. During 2011, as part of Coca-Cola FEMSAs continuous effort to develop non-carbonated beverages, Coca-Cola FEMSA launched Cepita in non-returnable polyethylene terephthalate (PET) bottles and Hi-C, an
orangeade, both in Argentina. Since 2009, as part of Coca-Cola FEMSAs efforts to foster sparkling beverage per capita consumption in Brazil, Coca-Cola FEMSA re-launched a 2.0-liter returnable plastic bottle for the Coca-Cola brand and
introduced two single-serve 0.25-liter presentations. Per capita consumption of Coca-Cola FEMSAs beverages in Colombia, Brazil and Argentina was 130, 264 and 404 eight-ounce servings, respectively, in 2012.

The following table highlights historical total sales volume and sales volume mix in South America (excluding Venezuela), not including
beer:



|                                 |  |                         |       |  |      |  |       |      |  |  |       | 
|-------------------------------- |  | ----------------------- | ----- |  | ---- |  | ----- | ---- |  |  | ----- | 
|                                 |  | Year Ended December 31, |      
|                                 |  | 2012                    |       |  | 2011 |  |       | 2010 | 
|Total Sales Volume               |  |                         |       |  |      |  |       |      |  |  |       | 
|Total (millions of unit cases)   |  |                         | 967.0 |  |      |  | 948.1 |      |  |  | 909.2 | 
|Growth (%)                       |  |                         | 2.0   |  |      |  | 4.3   |      |  |  | 11.2  | 
|                                 | 
|                                 |  | (in percentages)        |      
|Unit Case Volume Mix by Category |  |                         |       | 
|Sparkling beverages              |  |                         | 84.9  |  |      |  | 85.9  |      |  |  | 85.5  | 
|Water(1)                         |  |                         | 10.0  |  |      |  | 9.2   |      |  |  | 10.1  | 
|Still beverages                  |  |                         | 5.1   |  |      |  | 4.9   |      |  |  | 4.4   | 
|                                 |  |                         |       |  |      |  |       |      |  |  |       | 
|Total                            |  |                         | 100.0 |  |      |  | 100.0 |      |  |  | 100.0 | 
|                                 |  |                         |       |  |      |  |       |      |  |  |       | 



|(1) | Includes bulk water volume.
|--- | ---------------------------

Total sales volume was 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011.
Growth in sparkling beverages, mainly driven by sales of the Coca-Cola brand in Argentina and the Fanta brand in Brazil and Colombia, accounted for the largest component of growth during the year. Coca-Cola FEMSAs growth in still
beverages was primarily driven by the Jugos del Valle line of products in Brazil and the Cepita juice brand in Argentina. The growth in sales volume of Coca-Cola FEMSAs water portfolio, including bulk water, was driven mainly by
the Crystal brand in Brazil and the Brisa brand in Colombia.



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In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume,
accounted for 40.4% in Colombia, remaining flat as compared to 2011; 28.9% in Argentina, an increase of 110 basis points and 14.4% in Brazil, a 150 basis points decrease compared to 2011. In 2012, multiple serving presentations represented 62.9%,
72.5% and 85.2% of total sparkling beverages sales volume in Colombia, Brazil and Argentina, respectively.

Coca-Cola FEMSA
continues to distribute and sell the Kaiserbeer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place since 2006 with Cervejarias Kaiser, a subsidiary of the Heineken Group prior to
the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in
its reported sales volumes. On April 30, 2010, the transaction pursuant to which we exchanged 100% of our beer operations for a 20% economic interest in the Heineken Group closed.

Venezuela. Coca-Cola FEMSAs product portfolio in Venezuela consists of Coca-Cola trademark beverages. Per
capita consumption of Coca-Cola FEMSAs beverages in Venezuela during 2012 was 164 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launched Del Valle Fresh, an orangeade, in Venezuela, which contributed significantly to
incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for Coca-Cola FEMSAs sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable
PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:



|                                 |  |                         |       |  |      |  |       |      |  |  |       |  
|-------------------------------- |  | ----------------------- | ----- |  | ---- |  | ----- | ---- |  |  | ----- | -
|                                 |  | Year Ended December 31, |      
|                                 |  | 2012                    |       |  | 2011 |  |       | 2010 | 
|Total Sales Volume               |  |                         |       |  |      |  |       |      |  |  |       |  
|Total (millions of unit cases)   |  |                         | 207.7 |  |      |  | 189.8 |      |  |  | 211.0 |  
|Growth (%)                       |  |                         | 9.4   |  |      |  | (10.0 | )    |  |  | (6.3  | )
|                                 | 
|                                 |  | (in percentages)        |      
|Unit Case Volume Mix by Category |  |                         |       | 
|Sparkling beverages              |  |                         | 87.9  |  |      |  | 91.7  |      |  |  | 91.3  |  
|Water(1)                         |  |                         | 5.6   |  |      |  | 5.4   |      |  |  | 6.5   |  
|Still beverages                  |  |                         | 6.5   |  |      |  | 2.9   |      |  |  | 2.2   |  
|                                 |  |                         |       |  |      |  |       |      |  |  |       |  
|Total                            |  |                         | 100.0 |  |      |  | 100.0 |      |  |  | 100.0 |  
|                                 |  |                         |       |  |      |  |       |      |  |  |       |  



|(1) | Includes bulk water volume.
|--- | ---------------------------

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating
disruptions that have been recurrent in Venezuela over the last several years. During 2011, Coca-Cola FEMSA faced a 26-day strike at one of its Venezuelan production and distribution facilities and a difficult economic environment that prevented it
from growing sales volume of Coca-Cola FEMSAs products. As a result, Coca-Cola FEMSAs sparkling beverage volume decreased by 9.6%.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations
represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in
2011.

Seasonality

Sales of Coca-Cola FEMSAs products are seasonal, as Coca-Cola FEMSAs sales levels generally increase during the summer months of each country and during the Christmas holiday season. In
Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola
FEMSAs highest sales levels occur during the summer months of October through March and the Christmas holidays in December.



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Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to promote the sale and consumption of Coca-Cola FEMSAs products. Coca-Cola FEMSA relies extensively on
advertising, sales promotions and retailer support programs to target the particular preferences of Coca-Cola FEMSAs consumers. Coca-Cola FEMSAs consolidated marketing expenses in 2012, net of contributions by The Coca-Cola Company, were
Ps. 3,681 million. The Coca-Cola Company contributed an additional Ps. 3,018 million in 2012, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced information technology, Coca-Cola FEMSA has collected
customer and consumer information that allows it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer
sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Cooler
distribution among retailers is important for the visibility and consumption of Coca-Cola FEMSAs products and to ensure that they are sold at the proper temperature.

Advertising. Coca-Cola FEMSA advertises in all major communications media. Coca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its
customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Companys local affiliates, with Coca-Cola FEMSAs input at the local or regional level.

Channel Marketing. In order to provide more dynamic and specialized marketing of Coca-Cola FEMSAs products, Coca-Cola
FEMSAs strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSAs principal channels are small retailers, on-premise consumption such as restaurants
and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of
locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has been implementing a multi-segmentation strategy in the majority of its markets.
This strategy consists of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on
the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its
commercial models to focus on its customers value potential using a value-based segmentation approach to capture the industrys potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and
Brazil operations in 2009 and has covered close to 95% of its total volumes as of the end of 2012, including the later rollout in Argentina and, more recently, in Venezuela.

Coca-Cola FEMSA believes that the implementation of these strategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide
responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSAs marketing, segmentation and
distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery
information for most of its sales routes throughout its territories.



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Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSAs distribution centers and the retailers to which Coca-Cola FEMSA sells
its products:

Product Distribution Summary

as of December 31, 2012



|                     |  |                               |         |  |                   |  |         |           |  |  |         | 
|-------------------- |  | ----------------------------- | ------- |  | ----------------- |  | ------- | --------- |  |  | ------- | 
|                     |  | Mexico and Central America(1) |         |  | South 
America(2) |  |         | Venezuela | 
|Distribution centers |  |                               | 149     |  |                   |  | 64      |           |  |  | 33      | 
|Retailers(3)         |  |                               | 956,618 |  |                   |  | 653,321 |           |  |  | 209,232 | 



|(1) | Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.
|--- | -------------------------------------------------------------



|(2) | Includes Colombia, Brazil and Argentina.
|--- | ----------------------------------------



|(3) | Estimated.
|--- | ----------

Coca-Cola FEMSA
continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution
model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories looking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customers profile:
(1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency, (2) the
conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and
product previously ordered through the pre-sale system, (4) the telemarketing system, which could be combined with pre-sales visits and (5) sales through third-party wholesalers of Coca-Cola FEMSAs products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA
believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an adequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its
products.

Coca-Cola FEMSAs distribution centers range from large warehousing facilities and re-loading centers to small
deposit centers. In addition to its fleet of trucks, Coca-Cola FEMSA distributes its products in certain locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of its
territories, Coca-Cola FEMSA retains third parties to transport its finished products from the bottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of our subsidiaries for the transportation of finished products to its distribution centers from its production facilities. From the
distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In
Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. Coca-Cola FEMSA also sells products through the on-premise consumption
segment, supermarkets and other locations. The on-premise consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in
stadiums, concert halls, auditoriums and theaters.

Brazil.In Brazil, Coca-Cola FEMSA sold 31.9% of its total
sales volume through supermarkets in 2012. Also in Brazil, the delivery of Coca-Cola FEMSAs finished products to customers is completed by a third party, while Coca-Cola FEMSA maintains control over the selling function. In designated zones in
Brazil, third-party distributors purchase Coca-Cola FEMSAs products at a discount from the wholesale price and resell the products to retailers.



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Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its
finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of Coca-Cola FEMSAs territories, an important part of its total sales volume is sold through small retailers, with low
supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which Coca-Cola FEMSA
operates are highly competitive. Coca-Cola FEMSAs principal competitors are local Pepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its
territories from producers of low price beverages, commonly referred to as B brands. A number of Coca-Cola FEMSAs competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still
beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined
consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets
and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant competitive technique that allows it to increase demand for its products, provide different
options to consumers and increase new consumption opportunities.

Mexico and Central America. Coca-Cola
FEMSAs principal competitors in Mexico are bottlers of Pepsi products, whose territories overlap but are not co-extensive with Coca-Cola FEMSAs own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a
joint venture recently formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the former Pepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the leading beer distributor and Pepsi bottler
in Venezuela. Coca-Cola FEMSAs main competition in the juice category in Mexico is Grupo Jumex. In the water category, Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSAs main competition. In addition, Coca-Cola
FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in Coca-Cola FEMSAs Mexican territories, as well as low-price producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V.,
that offer various presentations of sparkling and still beverages.

In the countries that comprise Coca-Cola FEMSAs
Central America region, Coca-Cola FEMSAs main competitors are Pepsi and Big Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In
Costa Rica, Coca-Cola FEMSAs principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSAs main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from
B brands offering multiple serving size presentations in some Central American countries.

South America
(excluding Venezuela). Coca-Cola FEMSAs principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the brands Postobón and Speed), some of
which have a wide consumption preference, such as manzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sells
Pepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers of Big
Cola, which principally offer multiple serving size presentations in the sparkling and still beverage industry.

In
Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includes Pepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against B
brands or Tubainas, which are small, local producers of low-cost flavored sparkling beverages in multiple serving presentations that represent a significant portion of the sparkling beverage market.



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In Argentina, Coca-Cola FEMSAs main competitor is Buenos Aires Embotellador S.A.
(BAESA), a Pepsi bottler, which is owned by Argentinas principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced
sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela. In Venezuela, Coca-Cola FEMSAs main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed
between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers of Big Cola in part of the country.

Raw Materials

Pursuant to Coca-Cola FEMSAs bottler agreements,
Coca-Cola FEMSA is authorized to manufacture, sell and distribute Coca-Cola trademark beverages within specific geographic areas, and it is required to purchase in some of its territories for all Coca-Cola trademark beverages
concentrate from companies designated by The Coca-Cola Company and sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local
currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

As part of the cooperation framework that Coca-Cola FEMSA reached with The Coca-Cola Company at the end of 2006, The
Coca-Cola Company provides a relevant portion of the funds derived from the concentrate increase for marketing support of Coca-Cola FEMSAs sparkling and still beverages portfolio.

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, resin and preforms to make plastic bottles, finished
plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water to produce basic syrup, which is added to the concentrate as the sweetener for most of
Coca-Cola FEMSAs beverages. Coca-Cola FEMSAs bottler agreements provide that, with respect to Coca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including
affiliates of FEMSA. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with
changes in exchange rates. Coca-Cola FEMSAs most significant packaging raw material costs arise from the purchase of resin, plastic preforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international
and local producers. The prices of these materials are tied to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices it pays for these materials. Across Coca-Cola FEMSAs territories,
its average price for resin in U.S. dollars decreased approximately 6.0% in 2012 as compared to 2011.

Under Coca-Cola
FEMSAs agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations
and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar in certain countries. In recent years, international sugar prices experienced significant volatility.

None of the materials or supplies that Coca-Cola FEMSA uses is presently in short supply, although the supply of specific materials could
be adversely affected by strikes, weather conditions, governmental controls or national emergency situations.

Mexico
and Central America. In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola
Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de
C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.



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Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V.,
known as FAMOSA, a wholly-owned subsidiary of the Heineken Group, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a company owned by various Coca-Cola
bottlers, in which, as of March 31, 2013, Coca-Cola FEMSA holds a 30.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or
VITRO), FEVISA Industrial, S.A. de C.V., known as FEVISA, and Glass & Silice, S.A. de C.V., a wholly-owned subsidiary of the Heineken Group.

Coca-Cola FEMSA purchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of March 31, 2013, Coca-Cola FEMSA held an approximate
26.1% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchase HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Sugar prices in Mexico are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in the international market for sugar. As a
result, sugar prices in Mexico have no correlation to international market prices for sugar. In 2012, sugar prices decreased approximately 15% as compared to 2011.

In Central America, the majority of Coca-Cola FEMSAs raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of Coca-Cola
FEMSAs cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the countries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica,
Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which Coca-Cola FEMSA buys from several domestic sources. In 2011,
Coca-Cola FEMSA started to use HFCS as an alternative sweetener for its products. Coca-Cola FEMSA purchases HFCS from Archer Daniels Midland Company. Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A.
Coca-Cola FEMSA purchases all of its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSAs competitor Postobón, owns a minority equity interest. Glass bottles and cans
are available only from these local sources.

Sugar is available in Brazil at local market prices, which historically have
been similar to international prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and Coca-Cola FEMSAs average acquisition cost for sugar
in 2012 decreased approximately 24% as compared to 2011. Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchases from several different local suppliers as a sweetener in its products instead of sugar. Coca-Cola FEMSA purchases glass bottles, plastic
cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora
Andina S.A., a Coca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which Coca-Cola FEMSA purchases
mainly from the local market. Since 2003, from time to time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of the predominant sugar importers to obtain permission to import in a timely manner.
While sugar distribution to the food and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA did not experience any disruptions during 2012 with respect to access to sufficient sugar supply. However, we cannot assure
you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures in the future. Coca-Cola FEMSA buys glass bottles from one local
supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires most of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and all of its aluminum cans from a local
producer, Dominguez Continental, C.A.



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Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSAs
ability to import some of its raw materials and other supplies used in Coca-Cola FEMSAs production could be limited, and access to the official exchange rate for these items for Coca-Cola FEMSA and its suppliers, including, among others,
resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

FEMSA Comercio

Overview and Background

FEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31,
2012, under the trade name OXXO. As of December 31, 2012, FEMSA Comercio operated 10,601 OXXO stores, of which 10,567 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 34
stores are located in Bogotá, Colombia.

FEMSA Comercio, the largest single customer of Cuauhtémoc Moctezuma and
of the Coca-Cola system in Mexico, was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSAs entrance into the retail industry
was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2012, a typical OXXO store carried 2,427 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing
point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a convenience store, as well as a role in our continually improving ability to accelerate and streamline
the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,092, 1,135 and 1,040 net new OXXO stores in 2010, 2011 and 2012, respectively. The accelerated expansion in the number
of stores yielded total revenue growth of 16.6% to reach Ps. 86,433 million in 2012. Same store sales increased an average of 7.7%, driven by increases in store traffic and average customer ticket. FEMSA Comercio performed approximately 3.0
billion transactions in 2012 compared to 2.7 billion transactions in 2011.

Business Strategy

A fundamental element of FEMSA Comercios business strategy is to utilize its position in the convenience store market to grow in a
cost-effective and profitable manner. As a market leader in convenience store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a
national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA
Comercios experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the
operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue
to make significant investments in IT to improve its ability to capture customer information from its existing stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO
stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as
beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well
as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition,
FEMSA Comercio has expanded its operations by opening 11 new stores in Bogotá, Colombia in 2012.



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FEMSA Comercio has adopted innovative promotional strategies in order to increase store
traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercios ability to implement this strategy profitably is partly attributable to the size of the
OXXO chain, as FEMSA Comercio is able to work together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXOs national and local marketing and promotional strategies are an effective
revenue driver and a means of reaching new segments of the population while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary
products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to
increasingly provide consumers with services such as utility bill payment and other basic transactions.



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Store Locations

With 10,567 OXXO stores in Mexico and 34 stores in Colombia as of December 31, 2012, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO
stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA
Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2012



LOGO

FEMSA Comercio has aggressively expanded its number of stores over the past several years. The average
investment required to open a new store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund
the initial inventory of new stores.

Growth in Total OXXO Stores



|                                           |  |                         |        |   |      |  |       |      |  |  |       |   |  |      |       |   |  |  |       |  
|------------------------------------------ |  | ----------------------- | ------ | - | ---- |  | ----- | ---- |  |  | ----- | - |  | ---- | ----- | - |  |  | ----- | -
|                                           |  | Year Ended December 31, |       
|                                           |  | 2012                    |        |   | 2011 |  |       | 2010 |  |  | 2009  |   |  | 2008 |      
|Total OXXO stores                          |  |                         | 10,601 |   |      |  | 9,561 |      |  |  | 8,426 |   |  |      | 7,334 |   |  |  | 6,374 |  
|Store growth (% change over previous year) |  |                         | 10.9   | % |      |  | 13.5  | %    |  |  | 14.9  | % |  |      | 15.1  | % |  |  | 14.6  | %

FEMSA Comercio currently expects to continue the growth trend established over the past several years by
emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the convenience store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important
elements in FEMSA Comercios growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards
are generally closed. Between December 31, 2008 and 2012, the total number of OXXO stores increased by 4,227, which resulted from the opening of 4,328 new stores and the closing of 101 existing stores.



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Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super
City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers
to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the
needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 64% of OXXOs customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to
demographic criteria, including income level.

Store Characteristics

The average size of an OXXO store is approximately 103 square meters of selling space, excluding space dedicated to refrigeration, storage
or parking. The average constructed area of a store is approximately 186 square meters and, when parking areas are included, the average store size is approximately 429 square meters.

FEMSA ComercioOperating Indicators



|                              |  |                                                |      |   |      |  |      |      |  |  |      |   |  |      |      |   |  |  |      |  
|----------------------------- |  | ---------------------------------------------- | ---- | - | ---- |  | ---- | ---- |  |  | ---- | - |  | ---- | ---- | - |  |  | ---- | -
|                              |  | Year Ended December 31,                        |     
|                              |  | 2012                                           |      |   | 2011 |  |      | 2010 |  |  | 2009 |   |  | 2008 |     
|                              |  | (percentage increase compared toprevious year) |     
|Total FEMSA Comercio revenues |  |                                                | 16.6 | % |      |  | 19.0 | %    |  |  | 16.3 | % |  |      | 13.6 | % |  |  | 12.0 | %
|OXXO same-store sales(1)      |  |                                                | 7.7  | % |      |  | 9.2  | %    |  |  | 5.2  | % |  |      | 1.3  | % |  |  | 0.4  | %



|(1) | Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same
stores during the previous year.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Beer, cigarettes, soft drinks and other beverages, snacks and cellular
telephone air-time represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry
beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June
2020.

Approximately 65% of OXXO stores are operated by independent managers responsible for all aspects of store operations.
The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the stores staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating
personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.



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Advertising and Promotion

FEMSA Comercios marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to
increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising
on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO
stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of
new products and services. The OXXO chains image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to
invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store
basis.

Management believes that the OXXO chains scale of operations provides FEMSA Comercio with a competitive
advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of
the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary
distribution systems with extensive direct distribution routes. As a result, approximately 51% of the OXXO chains total sales consist of products that are delivered directly to the stores by suppliers. Other products with longer shelf lives
are distributed to stores by FEMSA Comercios distribution system, which includes 14 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Chihuahua, Reynosa, Tijuana, Toluca,
Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 746 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as
a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general,
colder weather during these months reduces store traffic and consumption of cold beverages.

Other Stores

FEMSA Comercio also operates other small format stores, which include soft discount stores with a focus on perishables, liquor stores and
smaller convenience stores.

Equity Method Investment in the Heineken Group

As of December 31, 2012, FEMSA owned a non-controlling interest in the Heineken Group, one of the worlds leading brewers. As of
December 31, 2012, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2012, FEMSA recognized equity income of Ps. 8,311 regarding its 20%
economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.



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As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc
Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which
Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and
sell the Kaiser beer portfolio in Coca-Cola FEMSAs Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services
subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other
Business

Our other business consists of the following smaller operations that support our core operations:



| |  |  | Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and
third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual
capacity of 475,416 units at December 31, 2012. In 2012, this business sold 389,132 refrigeration units, 36.0% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting,
taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2012,
FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken
transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to
pay.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Until December 31, 2010, our labeling and flexible packaging business was our wholly-owned subsidiary. In 2010, this business sold 14% of its
label sales volume to Cuauhtémoc Moctezuma, 20% to Coca-Cola FEMSA and 66% to third parties. Our labeling and flexible packaging business was sold on December 31, 2010.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Until December 31, 2012, Quimiproductos, our manufacturer and supplier of cleaning and sanitizing products and services related to food and
beverage industrial processes, as well as of water treatment, was our wholly-owned subsidiary. In 2012, this business sold 38% of its products to Cuauhtémoc Moctezuma, 27% to Coca-Cola FEMSA and 35% to third parties. Our Quimiproductos
business was sold on December 31, 2012.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Until September 23, 2010 we owned the Mundet brands in Mexico, which were disposed through the sale to The Coca-Cola Company of Promotora de
Marcas Nacionales, S. de R.L. de C.V., which was a wholly owned subsidiary of FEMSA.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Description of Property, Plant and Equipment

As of December 31, 2012, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and
distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 10.6% of the OXXO store locations, while the other stores are located in properties that are rented under long-term lease
arrangements with third parties.



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The table below summarizes by country the installed capacity and percentage utilization of
Coca-Cola FEMSAs production facilities:

Bottling Facility Summary

As of December 31, 2012



|           |  |                                             |           |  |                   |  |      | 
|---------- |  | ------------------------------------------- | --------- |  | ----------------- |  | ---- | 
|Country    |  | Installed Capacity(thousands of unit cases) |           |  | Utilization(1)(%) | 
|Mexico     |  |                                             | 2,671,963 |  |                   |  | 62.0 | 
|Guatemala  |  |                                             | 35,527    |  |                   |  | 77.0 | 
|Nicaragua  |  |                                             | 66,516    |  |                   |  | 60.0 | 
|Costa Rica |  |                                             | 81,424    |  |                   |  | 56.0 | 
|Panama     |  |                                             | 55,863    |  |                   |  | 52.0 | 
|Colombia   |  |                                             | 514,813   |  |                   |  | 49.0 | 
|Venezuela  |  |                                             | 288,751   |  |                   |  | 69.0 | 
|Brazil     |  |                                             | 720,704   |  |                   |  | 64.0 | 
|Argentina  |  |                                             | 347,307   |  |                   |  | 62.0 | 



|(1) | Annualized rate.
|--- | ----------------

The table
below summarizes by country the location and facility area of each of Coca-Cola FEMSAs production facilities.

Bottling Facilities by Location as of December 31, 2012



|           |  |                                     |  |                          
|---------- |  | ----------------------------------- |  | -------------------------
|Country    |  | Location                            |  | Production Area          
|           |  |                                     |  | (thousands of sq. meters)
|Mexico     |  | San Cristóbal de las Casas, Chiapas |  | 45                       
|           |  | Cuautitlán, Estado de México        |  | 35                       
|           |  | Los Reyes la Paz, Estado de México  |  | 50                       
|           |  | Toluca, Estado de México            |  | 242                      
|           |  | León, Guanajuato                    |  | 124                      
|           |  | Morelia, Michoacán                  |  | 50                       
|           |  | Ixtacomitán, Tabasco                |  | 117                      
|           |  | Apizaco, Tlaxcala                   |  | 80                       
|           |  | Coatepec, Veracruz                  |  | 142                      
|           |  | La Pureza Altamira, Tamaulipas      |  | 300                      
|           |  | Poza Rica, Veracruz                 |  | 42                       
|           |  | Pacífico, Estado de México          |  | 89                       
|           |  | Cuernavaca, Morelos                 |  | 37                       
|           |  | Toluca, Estado de México            |  | 41                       
|           |  | San Juan del Río, Querétaro         |  | 84                       
|           |  | Querétaro, Querétaro                |  | 80                       
|           |  |                                    
|Guatemala  |  | Guatemala City                      |  | 47                       
|           |  |                                    
|Nicaragua  |  | Managua                             |  | 54                       
|           |  |                                    
|Costa Rica |  | Calle Blancos, San José             |  | 52                       
|           |  | Coronado, San José                  |  | 14                       
|           |  |                                    
|Panama     |  | Panama City                         |  | 29                       



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|          |  |                            |  |                          
|--------- |  | -------------------------- |  | -------------------------
|Country   |  | Location                   |  | Production Area          
|          |  |                            |  | (thousands of sq. meters)
|          |  |                           
|Colombia  |  | Barranquilla               |  | 37                       
|          |  | Bogotá, DC                 |  | 105                      
|          |  | Bucaramanga                |  | 26                       
|          |  | Cali                       |  | 76                       
|          |  | Manantial, Cundenamarca    |  | 67                       
|          |  | Medellín                   |  | 47                       
|          |  |                           
|Venezuela |  | Antímano                   |  | 15                       
|          |  | Barcelona                  |  | 141                      
|          |  | Maracaibo                  |  | 68                       
|          |  | Valencia                   |  | 100                      
|          |  |                           
|Brazil    |  | Campo Grande               |  | 36                       
|          |  | Jundiaí                    |  | 191                      
|          |  | Mogi das Cruzes            |  | 119                      
|          |  | Belo Horizonte             |  | 73                       
|          |  |                           
|Argentina |  | Alcorta, Buenos Aires      |  | 73                       
|          |  | Monte Grande, Buenos Aires |  | 32                       

Insurance

We maintain an all risk insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers
damages caused by natural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism, riot and losses incurred in connection with goods in transit. In addition, we maintain an all
risk liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. In 2012, the policies for all risk property insurance and all risk liability insurance were
issued by ACE Seguros, S.A., and the coverage was partially reinsured in the international reinsurance market. In 2013, all risk liability insurance policy will be issued by XL Insurance Mexico SA de CV. We believe that our coverage is
consistent with the coverage maintained by similar companies operating in Mexico.

Capital Expenditures and
Divestitures

Our consolidated capital expenditures for the years ended December 31, 2012 and 2011 were Ps.
15,560 million and Ps. 12,666 million respectively, and were for the most part financed from cash from operations generated by our subsidiaries. These amounts were invested in the following manner:



|                |  |                                |        |  |      |     |        | 
|--------------- |  | ------------------------------ | ------ |  | ---- | --- | ------ | 
|                |  | Year Ended December 31,        |       
|                |  | 2012                           |        |  | 2011 |    
|                |  | (In millions of Mexican pesos) |       
|Coca-Cola FEMSA |  | Ps.                            | 10,259 |  |      | Ps. | 7,862  | 
|FEMSA Comercio  |  |                                | 4,707  |  |      |     | 4,186  | 
|Other           |  |                                | 594    |  |      |     | 618    | 
|                |  |                                |        |  |      |     |        | 
|Total           |  | Ps.                            | 15,560 |  |      | Ps. | 12,666 | 

Coca-Cola FEMSA

During 2012, Coca-Cola FEMSAs capital expenditures focused on increasing production capacity, placing coolers with retailers, returnable bottles and cases, improving the efficiency of distribution
infrastructure, and IT. Capital expenditures in Mexico and Central America were approximately Ps. 5,350 million and accounted for approximately 52% of Coca-Cola FEMSAs capital expenditures, with South America representing the balance.



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FEMSA Comercio

FEMSA Comercios principal investment activity is the construction and opening of new stores. During 2012, FEMSA Comercio opened 1,040 net new OXXO stores. FEMSA Comercio invested Ps.
4,707 million in 2012 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters

Competition Legislation

The Ley Federal de Competencia
Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and the Reglamento de la Ley Federal de Competencia Económica (Regulations under the
Mexican Competition Law), effective as of October 13, 2007, regulate monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican
companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of their products. Management believes that
we are currently in compliance in all material respects with Mexican competition legislation.

In Mexico and in some of
the other countries in which we operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have a material adverse effect on our financial position or results.See
Item 8. Financial InformationLegal ProceedingsCoca-Cola FEMSAAntitrust Matters.

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which
Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSAs products in any of its territories, except for (i) Argentina, where authorities directly supervise certain products sold through supermarkets to control
inflation, and (ii) Venezuela, where the government has recently imposed price controls on certain products including bottled water. See Item 3. Key InformationRisk FactorsRegulatory developments may adversely
affect Coca-Cola FEMSAs business.

Taxation of Sparkling Beverages

All the countries in which Coca-Cola FEMSA operates, except for Panama, impose a value-added tax on the sale of sparkling beverages, with
a rate of 16% in Mexico, 12% in Guatemala, 15% in Nicaragua, 13% in Costa Rica, 16% in Colombia (applied only to the first sale in supply chain), 12% in Venezuela, 21% in Argentina, and 17% (Mato Grosso do Sul and Goiás) and 18% (São
Paulo, Minas Gerais and Rio de Janeiro) in Brazil. Also, Coca-Cola FEMSAs Brazilian bottler is responsible for charging and collecting the value-added tax from each of its retailers, based on average retail prices for each state where the
company operates, defined primarily through a survey conducted by the government of each state and generally updated every three months. In addition, several of the countries in which Coca-Cola FEMSA operates impose the following excise or other
taxes:



| |  |  | Guatemala imposes an excise tax of 0.18 cents in local currency (Ps. 0.30 as of December 31, 2012) per liter of sparkling beverage.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------



| |  |  | Costa Rica imposes a specific tax on non-alcoholic bottled beverages based on the combination of packaging and flavor, currently assessed at 16.74
colones per 250 ml (Ps. 0.42 as of December 31, 2012), and an excise tax currently assessed at 5.79 colones per 250 ml (approximately Ps. 0.15 as of December 31, 2012).
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Nicaragua imposes a 9.0% tax on consumption, and municipalities impose a 1% tax on Coca-Cola FEMSAs Nicaraguan gross income.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------



| |  |  | Panama imposes a 5.0% tax based on the cost of goods produced. Panama also imposes a 10% selective consumption tax on syrups, powders and concentrate.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Argentina imposes an excise tax of 8.7% on sparkling beverages containing less than 5.0% lemon juice or less than 10.0% fruit juice, and an excise tax
of 4.2% on sparkling water and flavored sparkling beverages with 10.0% or more fruit juice, although this excise tax is not applicable to certain of Coca-Cola FEMSAs products.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Brazils federal government assesses an average production tax of approximately 4.7% and an average sales tax of approximately 10.8%. Most of
these taxes are fixed, based on average retail prices in each state where the company operates (VAT) or fixed by the federal government (excise and sales tax).
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Environmental Matters

In all of our territories, our operations are
subject to federal and state laws and regulations relating to the protection of the environment.

Mexico

The Mexican federal authority in charge of overseeing compliance with the federal environmental laws is the Secretaria del Medio
Ambiente y Recursos Naturales or Secretary of Environment and Natural Resources, which we refer to as SEMARNAT. An agency of SEMARNAT, the Procuraduría Federal de Protección al Ambiente or Federal Environmental
Protection Agency, which we refer to as PROFEPA, has the authority to enforce the Mexican federal environmental laws. As part of its enforcement powers, PROFEPA can bring administrative, civil and criminal proceedings against companies
and individuals that violate environmental laws, regulations and Mexican Official Standards and has the authority to impose a variety of sanctions. These sanctions may include, among other things, monetary fines, revocation of authorizations,
concessions, licenses, permits or registrations, administrative arrests, seizure of contaminating equipment, and in certain cases, temporary or permanent closure of facilities. Additionally, as part of its inspection authority, PROFEPA is entitled
to periodically inspect the facilities of companies whose activities are regulated by the Mexican environmental legislation and verify compliance therewith. Furthermore, in special situations or certain areas where federal jurisdiction is not
applicable or appropriate, the state and municipal authorities can administer and enforce certain environmental regulations of their respective jurisdictions.

In Mexico, the principal legislation relating to environmental matters is the Ley General de Equilibrio Ecológico y Protección al Ambiente (Federal General Law for Ecological
Equilibrium and Environmental Protection, or the Mexican Environmental Law) and the Ley General para la Prevención y Gestión Integral de los Residuos(General Law for the Prevention and Integral Management of Waste). Under the
Mexican Environmental Law, rules have been promulgated concerning water, air and noise pollution and hazardous substances. In particular, Mexican environmental laws and regulations require that we file periodic reports with respect to air and water
emissions and hazardous wastes and set forth standards for waste water discharge that apply to our operations. We are also subject to certain minimal restrictions on the operation of delivery trucks in Mexico City. We have implemented several
programs designed to facilitate compliance with air, waste, noise and energy standards established by current Mexican federal and state environmental laws, including a program that installs catalytic converters and liquid petroleum gas in delivery
trucks for our operations in Mexico City.

In addition, we are subject to the Ley de Aguas Nacionales de 1992(as
amended, the 1992 Water Law), enforced by the Comisión Nacional del Agua(National Water Commission). Adopted in December 1992, and amended in 2004, the 1992 Water Law provides that plants located in Mexico that use deep water wells to
supply their water requirements must pay a fee to the local governments for the discharge of residual waste water to drainage. Pursuant to this law, certain local authorities test the quality of the waste water discharge and charge plants an
additional fee for measurements that exceed certain standards published by the National Water Commission. In the case of non-compliance with the law, penalties, including closures, may be imposed. All of Coca-Cola FEMSAs bottler plants located
in Mexico have met these standards. In addition, Coca-Cola FEMSAs plants in Apizaco and San Cristóbal are certified with ISO 14001.



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In Coca-Cola FEMSAs Mexican operations, it established a partnership with The
Coca-Cola Company and ALPLA, a supplier of plastic bottles to Coca-Cola FEMSA in Mexico, to create Industria Mexicana de Reciclaje (IMER), a PET recycling facility located in Toluca, Mexico. This facility started operations in 2005 and has a
recycling capacity of approximately 25,000 metric tons per year from which 15,000 metric tons can be re-used in PET bottles for food packaging purposes. Coca-Cola FEMSA has also continued contributing funds to a nationwide recycling company,
Ecología y Compromiso Empresarial(Environmentally Committed Companies). In addition, Coca-Cola FEMSAs plants located in Toluca, Reyes, Cuautitlán, Apizaco, San Cristóbal, Morelia, Ixtacomitan, Coatepec, Poza Rica
and Cuernavaca have received a Certificado de Industria Limpia (Certificate of Clean Industry).

As part of our
environmental protection and sustainability strategies, several of our subsidiaries have entered into 20-year wind power purchase agreements with the Mareña Renovables Wind Farm to receive electrical energy for use at production and
distribution facilities of FEMSA and Coca-Cola FEMSA throughout Mexico, as well as for a significant number of OXXO stores. The Mareña Renovables Wind Farm will be located in the state of Oaxaca and is expected to have a capacity of 396
megawatts. We anticipate the Mareña Renovables Wind Farm will begin operations in 2014.

As part of Coca-Cola
FEMSAs environmental protection and sustainability strategies, in December 2009, Coca-Cola FEMSA, jointly with strategic partners, entered into a wind energy supply agreement with a Mexican subsidiary of the Spanish wind farm developer, GAMESA
Energía, S.A., or GAMESA, to supply clean energy to Coca-Cola FEMSAs bottling facility in Toluca, Mexico, owned by its subsidiary, Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), or Propimex, and to some of its suppliers
of PET bottles. In 2010, GAMESA sold its interest in the Mexican subsidiary that owned the wind farm to Iberdrola Renovables México, S.A. de C.V. The wind farm generating such energy, which is located in La Ventosa, Oaxaca, is expected to
generate approximately 100 thousand megawatt hours of energy annually. The energy supply services began in April 2010.

Central America

Coca-Cola FEMSAs Central American operations are subject to several federal and state laws and regulations relating to the protection of the environment, which have been enacted in the last ten
years, as awareness has increased in this region about the protection of the environment and the disposal of hazardous and toxic materials as well as water usage. Coca-Cola FEMSAs Costa Rica and Panama operations have participated in a joint
effort along with the local division of The Coca-Cola Company called Misión Planeta (Mission Planet) for the collection and recycling of non-returnable plastic bottles.

Colombia

Coca-Cola FEMSAs Colombian operations are subject to several Colombian federal, state and municipal laws and regulations related to
the protection of the environment and the disposal of treated water and toxic and hazardous materials. These laws include the control of atmospheric emissions, noise emissions, disposal of treated water and strict limitations on the use of
chlorofluorocarbons. For Coca-Cola FEMSAs plants in Colombia, it has obtained the Certificación Ambiental Fase IV (Phase IV Environmental Certificate) demonstrating its compliance at the highest level with relevant Colombian
regulations. Coca-Cola FEMSA is also engaged in nationwide reforestation programs, and national campaigns for the collection and recycling of glass and plastic bottles. In 2011, jointly with the FEMSA Foundation, Coca-Cola FEMSA was commended with
the Western Hemisphere Corporate Citizenship Award for the social responsibility programs it carried out to respond to the extreme weather experienced in Colombia in 2010 and 2011, known locally as the winter emergency. In
addition, Coca-Cola FEMSA also obtained the ISO 9001, ISO 22000, ISO 14001 and PAS 220 certifications for its plants located in Medellín, Cali, Bogotá, Barranquilla, Bucaramanga and La Calera, as recognition for the highest quality and
food harmlessness in its production processes. These six plants joined a small group of companies that have obtained these certifications.



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Venezuela

Coca-Cola FEMSAs Venezuelan operations are subject to several Venezuelan federal, state and municipal laws and regulations related to the protection of the environment. The most relevant of these
laws are the Ley Orgánica del Ambiente (Organic Environmental Law), the Ley Sobre Sustancias, Materiales y Desechos Peligrosos(Substance, Material and Dangerous Waste Law), the Ley Penal del Ambiente (Criminal
Environmental Law) and the Ley de Aguas(Water Law). Since the enactment of the Organic Environmental Law in 1995, Coca-Cola FEMSAs Venezuelan subsidiary has presented the proper authorities with plans to bring their production
facilities and distribution centers into compliance with applicable laws, which mainly consist of building or expanding the capacity of water treatment plants in Coca-Cola FEMSAs bottling facilities. Even though Coca-Cola FEMSA has had to
adjust some of the originally proposed timelines due to construction delays, in 2009, Coca-Cola FEMSA completed the construction and received all the required permits to operate a new water treatment plant in its bottling facility located in the
city of Barcelona. At the end of 2011, Coca-Cola FEMSA concluded the construction of a new water treatment plant in its bottling plant in the city of Valencia, which began operations in February 2012. During 2011, Coca-Cola FEMSA also commenced
construction of a new water treatment plant in its Antimano bottling plant in Caracas, which construction was concluded during the second quarter of 2012. Coca-Cola FEMSA is also concluding the process of obtaining the necessary authorizations and
licenses before it can begin the construction and expansion of its current water treatment plant in its bottling facility in Maracaibo. In December 2011, Coca-Cola FEMSA obtained the ISO 14000 certification for all of its plants in Venezuela.

In addition, in December 2010, the Venezuelan government approved the Ley Integral de Gestión de la Basura
(Comprehensive Waste Management Law), which regulates solid waste management and which may be applicable to manufacturers of products for mass consumption. The full scope of this law has not yet been established.

Brazil

Coca-Cola FEMSAs Brazilian operations are subject to several federal, state and municipal laws and regulations related to the
protection of the environment. Among the most relevant laws and regulations are those dealing with the emission of toxic and hazardous gases, disposal of wastewater and solid waste, and soil contamination by hazardous chemicals, which impose
penalties, such as fines, facility closures or criminal charges depending upon the level of non-compliance.

Coca-Cola
FEMSAs production plant located in Jundiaí has been recognized by the Brazilian authorities for its compliance with environmental regulations and for having standards well above those imposed by the law. The plant has been certified
for: (i) ISO 9001 since 1993; (ii) ISO 14001 since March 1997; (iii) norm OHSAS 18001 since 2005; (iv) ISO 22000 since 2007; and (v) PAS: 220 since 2010.

In Brazil it is also necessary to obtain concessions from the government to cast drainage. In December, 2010, Coca-Cola FEMSA increased
the capacity of the water treatment plant in its Jundiaí facility. In 2012, Coca-Cola FEMSAs production plants in Jundiaí and Mogi das Cruzes were certified in standard FSSC22000, and its plant located in Campo Grande is in the
process of obtaining this certification as well.

In Brazil, a municipal regulation of the City of São Paulo,
implemented pursuant to Law 13.316/2002, came into effect in May 2008. This regulation requires Coca-Cola FEMSA to collect for recycling a specified annual percentage of plastic bottles made from PET sold in the City of São Paulo; such
percentage increases each year. Beginning in May 2011, Coca-Cola FEMSA was required to collect 90% of the PET bottles sold in the city of São Paulo for recycling. Currently, Coca-Cola FEMSA is not able to collect the entire required volume of
PET bottles it has sold in the City of São Paulo for recycling. If Coca-Cola FEMSA does not meet the requirements of this regulation, which we believe to be more onerous than those imposed by the countries with the highest recycling
standards, it could be fined and be subject to other sanctions, such as the suspension of operations in any of its plants and/or distribution centers located in the City of São Paulo. In May 2008, Coca-Cola FEMSA, together with other bottlers
in the city of São Paulo, through the Associação Brasileira das Indústrias de Refrigerantes e de Bebidas Não-alcoólicas (Brazilian Soft Drink and Non-Alcoholic Beverage Association, or ABIR), filed a
motion requesting a court to overturn this regulation due to the impossibility of compliance. In addition, in November 2009, in response to a municipal authority request for Coca-Cola FEMSA to demonstrate the destination of the PET bottles sold by
it in the City of São Paulo, Coca-Cola FEMSA filed a motion showing all of its recycling programs and requesting a more practical timeline to comply with the requirements of the law. In October 2010, the municipal authority of the City of
São Paulo levied a fine on Coca-Cola FEMSAs Brazilian operating subsidiary of 250,000 Brazilian reais (approximately Ps. 1,548,874 as of December 31, 2012) on the grounds that the report submitted by Coca-Cola FEMSAs
Brazilian operating subsidiary did not comply with the 75% proper disposal requirement for the period from May 2008 to May 2010. Coca-Cola FEMSA filed an appeal against this fine. In July 2012, the State Appellate Court of São Paulo rendered
a decision admitting the interlocutory appeal filed on behalf of ABIR in order to suspend the fines and other sanctions to ABIRs associated companies, including Coca-Cola FEMSAs Brazilian subsidiary, for alleged noncompliance with the
municipal regulation pending the final resolution of the lawsuit. Coca-Cola FEMSA is currently awaiting final resolution on both matters.



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In August 2010, Law No. 12.305/2010 established the Brazilian National Solid Waste
Policy. This policy is based on the principle of shared responsibility between the government, companies and the public, and provides for the post-consumption return of products to companies and requires public authorities to implement waste
management programs. This law is regulated by Federal Decree No. 7.404/2010, and was published in December 2010. Coca-Cola FEMSA is currently discussing with the relevant authorities the impact this law may have on Brazilian companies in
complying with the regulation in effect in the City of São Paulo. In response to the Brazilian National Solid Waste Policy, in December 2012, a proposal was provided to the Ministry of the Environment by almost 30 associations involved in the
packaging sector, including ABIR in its capacity as representative for The Coca-Cola Company, Coca-Cola FEMSAs Brazilian subsidiary, and other bottlers. The proposal involved creating a coalition to implement systems for reverse
logistics packaging non-dangerous waste that makes up the dry portion of municipal solid waste or its equivalent. The goal of the proposal is to create methodologies for sustainable development, and protect the environment, society, and the economy.
Coca-Cola FEMSA has not yet received a response from the Ministry of Environment.

Argentina

Coca-Cola FEMSAs Argentine operations are subject to federal and municipal laws and regulations relating to the protection of the
environment. The most significant of these are regulations concerning waste water discharge, which are enforced by the Secretaría de Ambiente y Desarrollo Sustentable(Ministry of Natural Resources and Sustainable Development) and the
Organismo Provincial para el Desarrollo Sostenible(Provincial Organization for Sustainable Development) for the province of Buenos Aires. Coca-Cola FEMSAs Alcorta plant is in compliance with environmental standards and Coca-Cola FEMSA
has been certified for ISO 14001:2004 for its plants and operative units in Buenos Aires.

For all of Coca-Cola FEMSAs
plant operations, it employs an environmental management system: Sistema de Administración Ambiental (Environmental Administration System, or EKOSYSTEM) that is contained within Sistema Integral de Calidad (Integral Quality
System, or SICKOF).

Coca-Cola FEMSA has expended, and may be required to expend in the future, funds for compliance with and
remediation under local environmental laws and regulations. Currently, we do not believe that such costs will have a material adverse effect on Coca-Cola FEMSAs results or financial condition. However, since environmental laws and regulations
and their enforcement are becoming increasingly more stringent in Coca-Cola FEMSAs territories, and there is increased recognition by local authorities of the need for higher environmental standards in the countries where it operates, changes
in current regulations may result in an increase in costs, which may have an adverse effect on Coca-Cola FEMSAs future results or financial condition. Coca-Cola FEMSAs management is not aware of any significant pending regulatory changes
that would require a significant amount of additional remedial capital expenditures.

We do not believe that Coca-Cola
FEMSAs business activities pose a material risk to the environment, and we believe that Coca-Cola FEMSA is in material compliance with all applicable environmental laws and regulations.



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Other regulations

In December 2009, the Venezuelan government issued a decree requiring a reduction in energy consumption by at least 20% for industrial companies whose consumption is greater than two megawatts per hour
and to submit an energy-usage reduction plan. Some of Coca-Cola FEMSAs bottling operations in Venezuela outside of Caracas met this threshold and it submitted a plan, which included the purchase of generators for its plants. In January 2010,
the Venezuelan government subsequently implemented power cuts and other measures for all industries in Caracas whose consumption was above 35 kilowatts per hour.

In January 2010, the Venezuelan government amended the Ley para la Defensa y Acceso a las Personas a los Bienes y Servicios (Defense of and Access to Goods and Services Law). Any violation by a
company that produces, distributes and sells goods and services could lead to fines, penalties or the confiscation of the assets used to produce, distribute and sell these goods without compensation. Although we believe Coca-Cola FEMSA is in
compliance with this law, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes could lead to an adverse impact on Coca-Cola FEMSA.

In July 2011, the Venezuelan government passed the Ley de Costos y Precios Justos(Fair Costs and Prices Law). The purpose of this
law is to establish the regulations and administrative processes necessary to maintain the price stability of, and equal access to, goods and services. The law also creates the National Ministry of Costs and Prices, whose main role is to oversee
price controls and set maximum retail prices on certain consumer goods and services. Of Coca-Cola FEMSAs products, only certain of its bottled water beverages were affected by these regulations, which mandated a lowering of its sale prices as
of April 2012. Any failure to comply with this law would result in fines, temporary suspension or the closure of operations. While Coca-Cola FEMSA is currently in compliance with this law, we cannot assure you that the Venezuelan governments
future regulation of goods and services will not result in a forced reduction of prices in respect of certain of Coca-Cola FEMSAs other products, which could have a negative effect on its results.

In May 2012, the Venezuelan government adopted significant changes to its labor regulations. This amendment to Venezuelas labor
regulations could have a negative impact on Coca-Cola FEMSAs business and operations. The principal changes that impact Coca-Cola FEMSAs operations are: (i) the requirement that employee terminations are now subject to governmental
authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSAs severance payment system; (iii) the reduction of the maximum daily and weekly work hours (from 44 to 40 weekly); and (iv) the increase in
obligatory weekly breaks, prohibiting any corresponding reduction in salaries.

In November, 2012, the government of the
Province of Buenos Aires, Argentina, adopted Law No. 14,394, which increased the tax rate applied to product sales within the Province of Buenos Aires. If the products are manufactured in plants located in the territory of the Province of
Buenos Aires, Law No. 14,394 increases the tax rate from 1% to 1.75%; if the products are manufactured in any other Argentine province, the law increases the tax rate from 3% to 4%.

In January 2012, the Costa Rican government approved a decree that regulates the sale of food and beverages in schools. The decree came
into effect in 2012. Enforcement of this law will be gradual, from 2012 to 2014, depending on the specific characteristics of the food or beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages
that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will still be allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further
restrict sales of other of Coca-Cola FEMSAs products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSAs results.

In December 2012, the Cost Rican government repealed Article 61 of their Código Fiscal(Fiscal Code), which had allowed
Costa Rican subsidiaries to follow certain specified procedures to prevent tax withholdings on dividends paid to parent companies.



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Water Supply

In Mexico, Coca-Cola FEMSA obtains water directly from municipal utility companies and pumps water from its own wells pursuant to concessions obtained from the Mexican government on a plant-by-plant
basis. Water use in Mexico is regulated primarily by the 1992 Water Law, and regulations issued thereunder, which created the National Water Commission. The National Water Commission is in charge of overseeing the national system of water use. Under
the 1992 Water Law, concessions for the use of a specific volume of ground or surface water generally run from five- to fifty-year terms, depending on the supply of groundwater in each region as projected by the National Water Commission.
Concessionaires may request that concession terms be extended before they expire. The Mexican government is authorized to reduce the volume of ground or surface water granted for use by a concession by whatever volume of water is not used by the
concessionaire for two consecutive years. However, because the current concessions for each of Coca-Cola FEMSAs plants in Mexico do not match each plants projected needs for water in future years, we successfully negotiated with the
Mexican government the right to transfer the unused volume under concessions from certain plants to other plants anticipating greater water usage in the future. These concessions may be terminated if, among other things, we use more water than
permitted or we fail to pay required concession-related fees and do not cure such situations in a timely manner.

Although we
have not undertaken independent studies to confirm the sufficiency of the existing groundwater supply, we believe that our existing concessions satisfy our current water requirements in Mexico.

In Argentina, a state water company provides water to Coca-Cola FEMSAs Alcorta plant on a limited basis; however, we believe the
authorized amount meets Coca-Cola FEMSAs requirements for this plant. In Coca-Cola FEMSAs Monte Grande plant in Argentina, it pumps water from its own wells, in accordance with Law 25.688.

In Brazil, Coca-Cola FEMSA buys water directly from municipal utility companies and we also capture water from underground sources, wells
or surface sources (i.e., rivers), pursuant to concessions granted by the Brazilian government for each plant. According to the Brazilian Constitution, water is considered an asset of common use and can only be exploited for the national interest by
Brazilians or companies formed under Brazilian law. Concessionaires and users have the responsibility for any damage to the environment. The exploitation and use of water is regulated by the Código de Mineração (Code of
Mining, Decree Law No. 227/67), the Código de Águas Minerais (Mineral Water Code, Decree Law No. 7841/45), the National Water Resources Policy (Law No. 9433/97) and by regulations issued thereunder. The companies
that exploit water are supervised by the Departamento Nacional de Produção MineiralDNPM (National Department of Mineral Production) and the National Water Agency in connection with federal health agencies, as well as state
and municipal authorities. In Coca-Cola FEMSAs Jundiaí and Belo Horizonte plants, we do not exploit mineral water. In the Mogi das Cruzes and Campo Grande plants, we have all the necessary permits for the exploitation of mineral water.

In Colombia, in addition to natural spring water, Coca-Cola FEMSA obtains water directly from its own wells and from utility
companies. Coca-Cola FEMSA is required to have a specific concession to exploit water from natural sources. Water use in Colombia is regulated by Law No. 9 of 1979 and Decrees No. 1594 of 1984 and No. 2811 of 1974. In addition, on
February 6, 2012, Colombia promulgated Decree No. 303, which requires Coca-Cola FEMSA to apply for water concessions and for authorization to discharge its water into public waterways. The National Institute of National Resources
supervises companies that use water as a raw material for their business.

In Nicaragua, the use of water is regulated by the
Ley General de Aguas Nacionales (National Water Law), and Coca-Cola FEMSA obtains water directly from its own wells. In Costa Rica, the use of water is regulated by the Ley de Aguas (Water Law). In both of these countries, Coca-Cola
FEMSA owns and exploits its own water wells granted to it through governmental concessions. In Guatemala, no license or permits are required to exploit water from the private wells in Coca-Cola FEMSAs own plants. In Panama, Coca-Cola FEMSA
acquires water from a state water company, and the use of water is regulated by the Reglamento de Uso de Aguas de Panamá(Panama Use of Water Regulation). In Venezuela, Coca-Cola FEMSA uses private wells in addition to water provided
by the municipalities, and it has taken the appropriate actions, including actions to comply with water regulations, to have water supply available from these sources, regulated by the Ley de Aguas (Water Law).

We cannot assure you that water will be available in sufficient quantities to meet our future production needs, that we will be able to
maintain our current concessions or that additional regulations relating to water use will not be adopted in the future in our territories. We believe that we are in material compliance with the terms of our existing water concessions and that we
are in compliance with all relevant water regulations.



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|ITEM 4A. | UNRESOLVED STAFF COMMENTS
|-------- | -------------------------

None.



|ITEM 5. | OPERATING AND FINANCIAL REVIEW AND PROSPECTS
|------- | --------------------------------------------

The following discussion should be read in conjunction with, and is entirely qualified by reference to, our audited consolidated financial statements and the notes to those financial statements. Our
consolidated financial statements were prepared in accordance with IFRS as issued by the IASB.

Overview of
Events, Trends and Uncertainties

Management currently considers the following events, trends and uncertainties to be
important to understanding its results and financial position during the periods discussed in this section:



| |  |  | Coca-Cola FEMSA continues growing organic volumes at a steady but moderate pace, and additionally integrated Grupo Tampico, Grupo CIMSA and Grupo
Fomento Queretano in its Mexican operations. Volume growth was mainly driven by the Coca-Cola brand, together with the performance of Coca-Cola FEMSAs still beverage portfolio.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSA Comercio has maintained high rates of OXXO store openings and continues to grow in terms of total revenues. FEMSA Comercio has lower operating
margins than our beverage business. Given that FEMSA Comercio has lower operating margins and given its fixed cost structure, it is more sensitive to changes in sales which could negatively affect operating margins.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Our results and financial position are affected by the economic and market conditions in the countries where our subsidiaries conduct their operations,
particularly in Mexico. Changes in these conditions are influenced by a number of factors, including those discussed in Item 3. Key InformationRisk Factors.

Recent Developments

In November 2012, through
FEMSA Comercio, we agreed to acquire a 75% stake in Farmacias YZA, a leading drugstore operator in Southeast Mexico, with the current shareholders staying as partners with the remaining 25%. Farmacias YZA, headquartered in Merida, Yucatan, operated
333 stores as of the date of the agreement. We believe we can contribute our significant expertise in the development of small-box retail formats to what is already a successful regional player in this industry. In turn, this transaction opens a new
avenue for growth for FEMSA Comercio. The transaction is pending customary regulatory approvals and is expected to close in the second quarter of 2013.

In December 2012, Coca-Cola FEMSA reached an agreement with The Coca-Cola Company to acquire a 51% non-controlling majority stake of CCBPI for US $688.5 million in an all-cash transaction. Coca-Cola FEMSA
closed this transaction on January 25, 2013. The implied enterprise value of 100% of CCBPI is US$ 1,350 million. Coca-Cola FEMSA will have an option to acquire all of the remaining 49% of the capital stock of CCBPI at any time during the seven
years following the closing, at the same enterprise value adjusted for a carrying cost and certain other adjustments. Coca-Cola FEMSA will have a put option, exercisable six years after the initial closing, to sell its ownership in CCBPI back to The
Coca-Cola Company at a price that will be calculated using the same EBITDA multiple used in the acquisition of the 51% stake of CCBPI, capped at the aggregate enterprise value for the amount acquired, adjusted for certain items. Coca-Cola FEMSA will
be managing the day-to-day operations of the business. The Coca-Cola Company will have certain rights on the operational business plan. Given the terms of both the options agreement and Coca-Cola FEMSAs shareholders agreement with The
Coca-Cola Company, Coca-Cola FEMSA will not consolidate the results of CCBPI. Coca-Cola FEMSA will recognize the results of CCBPI using the equity method.



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In January 2013, Coca-Cola FEMSA entered into an agreement to merge Grupo Yoli into its
company. Grupo Yoli operates in Mexico, mainly in the state of Guerrero, Mexico, as well as in parts of the state of Oaxaca, Mexico. The merger agreement was approved by both Coca-Cola FEMSA and Grupo Yolis boards of directors and is subject
to the approval of the CFC and the shareholders meetings of both companies. The aggregate enterprise value of this transaction was Ps. 8,806 million. Coca-Cola FEMSA will issue approximately 42.4 million new series L shares to
the shareholders of Grupo Yoli once the transaction closes. As part of this transaction, Coca-Cola FEMSA will increase its participation in Piasa by 9.5%. Coca-Cola FEMSA expects to close this transaction in the second quarter of 2013.

Effects of Changes in Economic Conditions

Our results are affected by changes in economic conditions in Mexico and in the other countries in which we operate. For the years ended December 31, 2012, and 2011, 62%, and 61%, respectively, of
our total sales were attributable to Mexico. As a result, we have significant exposure to the economic conditions of certain countries, particularly those in Central America, Colombia, Venezuela, Brazil and Argentina, although we continue to
generate a substantial portion of our total sales from Mexico. The participation of these other countries as a percentage of our total sales has not changed significantly during the last five years and total sales are expected to increase in future
periods due to acquisitions.

The Mexican economy is gradually recovering from a downturn as a result of the impact of the
global financial crisis on many emerging economies in 2009. According to INEGI, in both 2012 and 2011 Mexican GDP expanded by approximately 3.9%. According to theBanco Nacional de México survey regarding the economic expectations of
specialists, Mexican GDP is expected to increase by 3.54% in 2013, as of the latest estimate, published on March 1, 2013. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in
economic conditions in, or delays in the recovery of, the U.S. economy may hinder any recovery in Mexico.

Our future results
may be significantly affected by the general economic and financial conditions in the countries where we operate, including by levels of economic growth, by the devaluation of the local currency, by inflation and high interest rates or by political
developments, and may result in lower demand for our products, lower real pricing or a shift to lower margin products. Because a large percentage of our costs are fixed costs, we may not be able to reduce such costs and expenses, and our profit
margins may suffer as a result of downturns in the economy of each country.

Beginning in the fourth quarter of 2010 and
through 2012, the exchange rate between the Mexican peso and the U.S. dollar fluctuated from a low of Ps. 11.51 per U.S. dollar, to a high of Ps. 14.37 per U.S. dollar. At December 31, 2012, the exchange rate (noon buying rate) was
Ps. 12.9635 to US$ 1.00. On March 31, 2013, the exchange rate was Ps. 12.3155 to US$ 1.00. See Item 3. Key InformationExchange Rate Information. A depreciation of the Mexican peso or local currencies in the countries in
which we operate relative to the U.S. dollar increases our cost of raw materials priced in U.S. dollars, including raw materials whose prices are set with reference to the U.S. dollar. In addition, a depreciation of the Mexican peso or local
currencies in the countries in which we operate relative to the U.S. dollar will increase our U.S. dollar-denominated debt obligations, which could negatively affect our financial position and results. However, this effect could be offset by a
corresponding appreciation of our U.S. dollar denominated cash position.

Operating Leverage

Companies with structural characteristics that result in margin expansion in excess of sales growth are referred to as having high
operating leverage.

The operating subsidiaries of Coca-Cola FEMSA are engaged, to varying degrees, in
capital-intensive activities. The high utilization of the installed capacity of the production facilities results in better fixed cost absorption, as increased output results in higher revenues without additional fixed costs. Absent significant
increases in variable costs, gross profit margins will expand when production facilities are operated at higher utilization rates. Alternatively, higher fixed costs will result in lower gross profit margins in periods of lower output.



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In addition, the commercial operations of Coca-Cola FEMSA are carried out through extensive
distribution networks, the principal fixed assets of which are warehouses and trucks and are designed to handle large volumes of beverages. Fixed costs represent an important proportion of the total distribution expense of Coca-Cola FEMSA.
Generally, the higher the volume that passes through the distribution system, the lower the fixed distribution cost as a percentage of the corresponding revenues. As a result, operating margins improve when the distribution capacity is operated at
higher utilization rates. Alternatively, periods of decreased utilization because of lower volumes will negatively affect our operating margins.

FEMSA Comercio operations result in a low margin business with relatively fixed costs. These two characteristics make FEMSA Comercio a business with an operating margin that might be affected more easily
by a change in sales levels.

Critical Accounting Judgments and Estimates

In the application of our accounting policies, which are described in Note 3 to our audited consolidated financial statements, management
is required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other
factors that are considered to be relevant. Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the
estimate is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future periods.

The following are the key assumptions concerning the future and other key sources of estimation uncertainty at the end of the reporting period that have a significant risk of causing a material adjustment
to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however, may change due to market changes or circumstances arising beyond our control. Such changes
are reflected in the assumptions when they occur.

Impairment of indefinite lived intangible assets, goodwill and
depreciable long-lived assets

Intangible assets with indefinite lives including goodwill are subject to annual impairment
tests. An impairment exists when the carrying value of an asset or cash generating unit (CGU) exceeds its recoverable amount, which is the higher of its fair value less costs to sell or its value in use. The fair value less costs to sell
calculation is based on available data from binding sales transactions in arms length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. In order to determine whether such assets are
impaired, we initially calculate an estimation of the value in use of the cash generating units to which such assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to arise from the
cash-generating unit and a suitable discount rate in order to calculate present value. We review annually the carrying value of our intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While
we believe that our estimates are reasonable, different assumptions regarding such estimates could materially affect our evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

We assess at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any
indication exists, or when annual impairment testing for an asset is required, we estimate the assets recoverable amount. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is
written down to its recoverable amount. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks
specific to the asset. In determining fair value less costs to sell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are
corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries or other available fair value indicators. The key assumptions used to determine the recoverable amount for our CGUs, including a sensitivity analysis, are
further explained in Notes 3.15 and 12 to our audited consolidated financial statements.



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Useful lives of property, plant and equipment and intangible assets with defined useful
lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period
of more than one year, as well as intangible assets with defined useful lives, are depreciated/amortized over their estimated useful lives. We base our estimates on the experience of our technical personnel as well as on our experience in the
industry for similar assets; see Notes 3.11, 3.13, 11 and 12 to our audited consolidated financial statements.

Post-employment and other long-term employee benefits

We annually evaluate the reasonableness of the assumptions used in our post-employment and other long-term employee benefit computations. Information about such assumptions is described in Note 16.1 to
our audited consolidated financial statements.

Income taxes

Deferred tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax
basis of assets and liabilities. For our particular Mexican subsidiaries, we recognize deferred income taxes, based on our financial projections depending on whether we expect to incur the regular income tax (ISR) or the business flat
tax (IETU) in the future. Additionally, we regularly review our deferred tax assets for recoverability, and record a deferred tax asset based on our judgment regarding the probability of historical taxable income, projected future
taxable income and the expected timing of the reversals of existing temporary differences; see Note 24 to our audited consolidated financial statements.

Tax, labor and legal contingencies and provisions

We are subject to
various claims and contingencies on a range of matters including, among others, tax, labor and legal proceedings as described in Note 25 to our audited consolidated financial statements. Due to their nature, such legal proceedings involve inherent
uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions. Management periodically assesses the probability of loss for such contingencies and accrues a provision and/or discloses the
relevant circumstances, as appropriate. If the potential loss of any claim or legal proceeding is considered probable and the amount can be reasonably estimated, we accrue a provision for the estimated loss. Managements judgment must be
exercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of the loss.

Valuation of financial instruments

We are required to measure all derivative financial instruments at fair value. The fair values of derivative financial instruments are determined considering quoted prices in recognized markets. If such
instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient reliable and verifiable data, recognized in the financial sector. We base our forward price curves upon market price
quotations. Management believes that the chosen valuation techniques and assumptions used are appropriate in determining the fair value of financial instruments; see Note 20 to our audited consolidated financial statements.

Business combinations

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination is measured at fair value, which is calculated as the sum of the
acquisition-date fair values of the assets transferred by us, liabilities assumed by us to the former owners of the acquiree and the equity interests issued by us in exchange for control of the acquiree.



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At the acquisition date, the identifiable assets acquired and the liabilities assumed are
recognized at their fair value, except that:



| |  |  | Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with
IAS 12, Income Taxes (which we refer to as IAS 12) and IAS 19, Employee Benefits (which we refer to as IAS 19), respectively;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Liabilities or equity instruments related to share-based payment arrangements of the acquiree or to our share-based payment arrangements entered into
to replace share-based payment arrangements of the acquiree are measured in accordance with IFRS 2, Share-based Payment at the acquisition date, see Note 3.23 to our audited consolidated financial statements; and
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, Non-current Assets Held for Sale and Discontinued
Operations are measured in accordance with that Standard.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Managements judgment must be exercised
to determine the fair value of assets acquired and liabilities assumed.

Goodwill is measured as the excess of the sum of the
consideration transferred, the amount of any non-controlling interests in the acquiree, and the fair value of our previously held equity interest in the acquiree (if any) over the net of the acquisition date amounts of the identifiable assets
acquired and the liabilities assumed. If, after reassessment, the net of the acquisition date amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount of any non-controlling
interests in the acquiree and the fair value of our previously held interest in the acquiree (if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.

For each business combination, we elect whether we measure the non-controlling interest in the acquiree either at fair value or at the
proportionate share of the acquirees identifiable net assets.

Investments in Associates

If we hold, directly or indirectly, 20% or more of the voting power of the investee, it is presumed that we have significant influence,
unless it can be clearly demonstrated that this is not the case. If we hold, directly or indirectly, less than 20% of the voting power of the investee, it is presumed that we do not have significant influence, unless such influence can be clearly
demonstrated. Decisions regarding the propriety of utilizing the equity method of accounting for a less than 20%-owned corporate investee require a careful evaluation of voting rights and their impact on our ability to exercise significant
influence. Management considers the existence of the following circumstances which may indicate that we are in a position to exercise significant influence over a less than 20 per cent-owned corporate investee:



| |  |  | Representation on the board of directors or equivalent governing body of the investee;
| | - |  | --------------------------------------------------------------------------------------



| |  |  | Participation in policy-making processes, including participation in decisions about dividends or other distributions;
| | - |  | ----------------------------------------------------------------------------------------------------------------------



| |  |  | Material transactions between us and the investee;
| | - |  | --------------------------------------------------



| |  |  | Interchange of managerial personnel; or
| | - |  | ---------------------------------------



| |  |  | Provision of essential technical information.
| | - |  | ---------------------------------------------

Management also considers whether the existence and effect of potential voting rights that are currently exercisable or currently convertible should also be considered when assessing whether we have
significant influence. In addition, we evaluate the following indicators that provide evidence of significant influence:



| |  |  | Extent of our ownership is significant relative to other shareholdings (i.e. a lack of concentration of other shareholders);
| | - |  | ----------------------------------------------------------------------------------------------------------------------------



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| |  |  | Our significant stockholders, our parent, fellow subsidiaries, or our officers, hold additional investment in the investee; and
| | - |  | -------------------------------------------------------------------------------------------------------------------------------



| |  |  | We are part of significant investee committees, such as the executive committee or the finance committee.
| | - |  | ---------------------------------------------------------------------------------------------------------

Adoption of IFRS

As described in Note 2 to our audited consolidated financial statements, we adopted IFRS for the preparation of our financial information beginning in 2012. Pursuant to current SEC reporting requirements,
foreign private issuers may provide in their SEC filings financial statements prepared in accordance with IFRS, without a reconciliation to U.S. GAAP.

The consolidated financial statements we issued for the year ended December 31, 2012 were our first annual financial statements that complied with IFRS. Our IFRS transition date was January 1,
2011, and therefore, the year ended December 31, 2011 was the comparative period to be covered. IFRS 1, First-Time Adoption of International Financial Reporting Standards (which we refer to as IFRS 1), sets forth mandatory
exceptions and allows certain optional exemptions to the complete retrospective application of IFRS; see Note 27 to our audited consolidated financial statements;

Mandatory Exceptions

We have applied the following mandatory exceptions to
retrospective application of IFRS, effective as of our IFRS transition date:

Derecognition of Financial Assets and Liabilities:

We applied the derecognition rules of IAS 39, Financial Instruments: Recognition and Measurementprospectively
for transactions occurring on or after the date of transition. As a result, there was no impact in our consolidated financial statements due to the application of this exception.

Hedge Accounting:

We measured at fair value all derivative
financial instruments and hedging relationships designated and documented effectively as accounting hedges as required by IAS 39 as of the transition date. As a result, there was no impact in our consolidated financial statements due to the
application of this exception.

Non-controlling Interest:

We applied the requirements in IAS 27, Consolidated and Separate Financial Statements related to non-controlling interests prospectively
beginning on the transition date. As a result, there was no impact in our consolidated financial statements due to the application of this exception.

Accounting Estimates:

Estimates prepared under IFRS as of
January 1, 2011 are consistent with the estimates recognized under Mexican FRS as of the same date.



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Optional Exemptions

We have elected the following optional exemptions to retrospective application of IFRS, effective as of our IFRS transition date:

Business Combinations and Acquisitions of Associates and Joint Ventures

We elected not to apply IFRS 3 Business Combinations, to business combinations as well as to acquisitions of associates and joint ventures prior to our transition date.

Deemed Cost

An
entity may elect to measure an item or all of property, plant and equipment at the Transition date at its fair value and use that fair value as its deemed cost at that date. In addition, a first-time adopter may elect to use a previous GAAPs
revaluation of an item of property, plant and equipment at, or before, the Transition date as deemed cost at the date of the revaluation, if the revaluation was, at the date of the revaluation, broadly comparable to (i) fair value; or
(ii) cost or depreciated cost in accordance with IFRS, adjusted to reflect changes in a general or specific price index.

We have presented our property, plant and equipment and our intangible assets at IFRS historical costs in all countries.

In Mexico, we ceased to record inflationary adjustments to our property, plant and equipment on December 31, 2007, due to both
changes in Mexican FRS in effect at that time, and the fact that the Mexican peso was not deemed to be a currency of an inflationary economy as of that date. According to IAS 29 Financial Reporting in Hyperinflationary Economies, the last
hyperinflationary period for the Mexican peso was in 1998. As a result, we eliminated the cumulative inflation recognized within long-lived assets for our Mexican operations, based on Mexican FRS for the years 1999 through 2007, which were not
deemed hyperinflationary for IFRS purposes.

In Venezuela, this IFRS historical cost represents actual historical cost in the
year of acquisition, indexed for inflation in a hyperinflationary economy based on the provisions of IAS 29.

Cumulative Translation
Effect

We applied the exemption to not recalculate retroactively the translation differences in the financial
statements of foreign operations; accordingly, at the transition date, we reclassified the cumulative translation effect to retained earnings.

The application of this exemption is detailed in Note 27.3 (h) to our audited consolidated financial statements.

Borrowing Costs

We began capitalizing our borrowing costs at the
transition date in accordance with IAS 23, Borrowing Costs. The borrowing costs included previously under Mexican FRS were subject to the deemed cost exemption mentioned above.



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Future Impact of Recently Issued Accounting Standards not yet in Effect

We have not early adopted the following new and revised IFRS, which were not yet effective as of December 31, 2012:



| |  |  | IFRS 9, Financial Instruments, issued in November 2009 and amended in October 2010, introduces new requirements for the classification and measurement
of financial assets and financial liabilities and for derecognition. The standard requires all recognized financial assets that are within the scope of IAS 39 to be subsequently measured at amortized cost or fair value. Specifically, debt
investments that are held within a business model whose objective is to collect the contractual cash flows, and that have contractual cash flows that are solely payments of principal and interest on the principal outstanding, are generally measured
at amortized cost at the end of subsequent accounting periods. All other debt investments and equity investments are measured at their fair values at the end of subsequent accounting periods. The most significant effect of IFRS 9 regarding the
classification and measurement of financial liabilities relates to the accounting for changes in fair value of a financial liability (designated as at FVTPL) attributable to changes in the credit risk of that liability. Specifically, under IFRS 9,
for financial liabilities that are designated as at FVTPL, the amount of change in the fair value of the financial liability that is attributable to changes in the credit risk of that liability is recognized in other comprehensive income, unless the
recognition of the effects of changes in the liabilitys credit risk in other comprehensive income would create or enlarge an accounting mismatch in profit or loss. Changes in fair value attributable to a financial liabilitys credit risk
are not subsequently reclassified to profit or loss. Previously, under IAS 39, the entire amount of the change in the fair value of the financial liability designated as at FVTPL was recognized in profit or loss. We have not early adopted this
standard. We have yet to complete our evaluation of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

In May and June, 2011, the IASB issued new standards and amended some existing standards including requirements of accounting and presentation for particular topics that have not yet been applied in these
consolidated financial statements. A summary of those changes and amendments includes the following:



| |  |  | IAS 28, Investments in Associates and Joint Ventures (2011) (which we refer to as IAS 28) prescribes the accounting for investments in
associates and establishes the requirements to apply the equity method for those investments in associates and in joint ventures. The standard is applicable to all entities with joint control of, or significant influence over, an investee. This
standard supersedes the previous version of IAS 28, Investments in Associates. The effective date of IAS 28 (2011) is January 1, 2013, with early application permitted, but it must be applied in conjunction with IFRS 10, IFRS 11 and IFRS
12. This standard has not been early adopted by us. We have yet to complete our evaluation, of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 10, Consolidated Financial Statements, establishes the principles for the presentation and preparation of consolidated financial statements when
an entity controls one or more entities. The standard requires the controlling company to present its consolidated financial statements; modifies the definition about the principle of control, establishes such definition as the basis for
consolidation; and establishes how to apply the principle of control to identify if an investment is subject to consolidation. The standard replaces IAS 27, Consolidated and Separate Financial Statements and SIC 12, Consolidation  Special
Purpose Entities. The effective date of IFRS 10 is January 1, 2013, with early application permitted, but it must be applied in conjunction with IAS 28 (2011), IFRS 11 and IFRS 12. This standard has not been early adopted by us. We have yet to
complete our evaluation of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 11, Joint Arrangements, classifies joint arrangements as either joint operations (combining the existing concepts of jointly controlled assets and
jointly controlled operations) or joint ventures (equivalent to the existing concept of a jointly controlled entity). Joint operation is a joint arrangement whereby the parties that have joint control have rights to the assets and obligations for
the liabilities. Joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of the arrangement. IFRS 11 requires the use of the equity method of accounting for interests in joint
ventures thereby eliminating the proportionate consolidation method. The determination of whether a joint arrangement is a joint operation or a joint venture is based on the parties rights and obligations under the arrangement, with the
existence of a separate legal vehicle no longer being the key factor. The effective date of IFRS 11 is January 1, 2013, with early application permitted, but it must be applied in conjunction with IAS 28 (2011), IFRS 10 and IFRS 12. This
standard has not been early adopted by us. We have yet to complete our evaluation of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | IFRS 12, Disclosure of Interests in Other Entities, has the objective to require the disclosure of information to allow the users of financial
information to evaluate the nature and risk associated with their interests in other entities, and the effects of such interests on their financial position, financial performance and cash flows. The effective date of IFRS 12 is January 1,
2013, with early application permitted in certain circumstances, but it must be applied in conjunction with IAS 28 (2011), IFRS 10 and IFRS 11. This standard has not been early adopted by us. We have yet to complete our evaluation of whether this
standard will have a material impact on our consolidated financial statements.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 13, Fair Value Measurement, establishes a single framework for measuring fair value where that is required by other standards. The standard
applies to both financial and non-financial items measured at fair value. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the
measurement date. IFRS 13 is effective for annual periods beginning on or after January 1, 2013, with early adoption permitted, and applies prospectively from the beginning of the annual period in which the standard is adopted. This
standard has not been early adopted by us. We have yet to complete our evaluation of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Amendments to IAS 32, Financial Instruments: Presentation, and IFRS 7, Financial Instruments: Disclosures, as it relates to offsetting financial assets
and financial liabilities and the related disclosures. The amendments to IAS 32 clarify existing application issues relating to the offsetting requirements. Specifically, the amendments clarify the meaning of currently has a legally
enforceable right of set-off and simultaneous realization and settlement. The amendments to IAS 32 are effective for annual periods beginning on or after January 1, 2014, with retrospective application required. The amendments
to IFRS 7 require entities to disclose information about rights of offset and related arrangements (such as collateral posting requirements) for financial instruments under an enforceable master netting agreement or similar arrangement. The
amendments to IFRS 7 are required for annual periods beginning on or after January 1, 2013 and interim periods within those annual periods. The disclosures should be provided retrospectively for all comparative periods. This standard has not
been early adopted by us. We have yet to complete our evaluation of whether this standard will have a material impact on our consolidated financial statements.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Operating Results

The following table sets forth our consolidated income statement under IFRS for the years ended December 31, 2012, and 2011:



|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|------------------------------------------------------------------------------------------------------------------------- |  | ----------------------------------------------- | ------ | - | ---- |  | ---------- | ---- |  |  | ---------- | -
|                                                                                                                          |  | Year Ended December 31,                         |       
|                                                                                                                          |  | 2012(1)                                         |        |   | 2012 |  |            | 2011 | 
|                                                                                                                          |  | (in millions of U.S. dollars and Mexican pesos) |       
|Net sales                                                                                                                 |  | $                                               | 18,276 |   |      |  | Ps.236,922 |      |  |  | Ps.200,426 |  
|Other operating revenues                                                                                                  |  |                                                 | 107    |   |      |  | 1,387      |      |  |  | 1,114      |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|Total revenues                                                                                                            |  |                                                 | 18,383 |   |      |  | 238,309    |      |  |  | 201,540    |  
|Cost of goods sold                                                                                                        |  |                                                 | 10,569 |   |      |  | 137,009    |      |  |  | 117,244    |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|Gross profit                                                                                                              |  |                                                 | 7,814  |   |      |  | 101,300    |      |  |  | 84,296     |  
|Administrative expenses                                                                                                   |  |                                                 | 737    |   |      |  | 9,552      |      |  |  | 8,172      |  
|Selling expenses                                                                                                          |  |                                                 | 4,789  |   |      |  | 62,086     |      |  |  | 50,685     |  
|Other income                                                                                                              |  |                                                 | 135    |   |      |  | 1,745      |      |  |  | 381        |  
|Other Expenses                                                                                                            |  |                                                 | (152   | ) |      |  | (1,973     | )    |  |  | (2,072     | )
|Interest expense                                                                                                          |  |                                                 | (193   | ) |      |  | (2,506     | )    |  |  | (2,302     | )
|Interest income                                                                                                           |  |                                                 | 60     |   |      |  | 783        |      |  |  | 1,014      |  
|Foreign exchange (loss) gain, net                                                                                         |  |                                                 | (14    | ) |      |  | (176       | )    |  |  | 1,148      |  
|(Loss) gain on monetary position for subsidiaries in hyperinflationary economies                                          |  |                                                 | (1     | ) |      |  | (13        | )    |  |  | 53         |  
|Market value gain (loss) on financial instruments                                                                         |  |                                                 | 1      |   |      |  | 8          |      |  |  | (109       | )
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  |                                                 | 2,124  |   |      |  | 27,530     |      |  |  | 23,552     |  
|Income taxes                                                                                                              |  |                                                 | 613    |   |      |  | 7,949      |      |  |  | 7,618      |  
|Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes                  |  |                                                 | 653    |   |      |  | 8,470      |      |  |  | 4,967      |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|Consolidated net income                                                                                                   |  | $                                               | 2,164  |   |      |  | Ps. 28,051 |      |  |  | Ps. 20,901 |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|Controlling interest net income                                                                                           |  |                                                 | 1,597  |   |      |  | 20,707     |      |  |  | 15,332     |  
|Non-controlling interest net income                                                                                       |  |                                                 | 567    |   |      |  | 7,344      |      |  |  | 5,569      |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  
|Consolidated net income                                                                                                   |  | $                                               | 2,164  |   |      |  | Ps. 28,051 |      |  |  | Ps. 20,901 |  
|                                                                                                                          |  |                                                 |        |   |      |  |            |      |  |  |            |  



|(1) | Translation to U.S. dollar amounts at an exchange rate of Ps. 12.9635 to US$ 1.00, provided solely for the convenience of the reader.
|--- | -------------------------------------------------------------------------------------------------------------------------------------

The following table sets forth certain operating results by reportable segment under IFRS for each of our segments for the years ended
December 31, 2012 and 2011.



|                                                                                                         |  |                    |            |   |      |  |            |               |  |  |        |  
|-------------------------------------------------------------------------------------------------------- |  | ------------------ | ---------- | - | ---- |  | ---------- | ------------- |  |  | ------ | -
|                                                                                                         |  | As of December 31, |           
|                                                                                                         |  | Percentage Growth  |           
|                                                                                                         |  | 2012               |            |   | 2011 |  |            | 2012 vs. 2011 | 
|Net sales                                                                                                |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | Ps.146,907 |   |      |  | Ps.122,638 |               |  |  | 19.8   | %
|FEMSA Comercio                                                                                           |  |                    | 86,433     |   |      |  | 74,112     |               |  |  | 16.6   | %
|Total revenues                                                                                           |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 147,739    |   |      |  | 123,224    |               |  |  | 19.9   | %
|FEMSA Comercio                                                                                           |  |                    | 86,433     |   |      |  | 74,112     |               |  |  | 16.6   | %
|Cost of goods sold                                                                                       |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 79,109     |   |      |  | 66,693     |               |  |  | 18.6   | %
|FEMSA Comercio                                                                                           |  |                    | 56,183     |   |      |  | 48,636     |               |  |  | 15.5   | %
|Gross profit                                                                                             |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 68,630     |   |      |  | 56,531     |               |  |  | 21.4   | %
|FEMSA Comercio                                                                                           |  |                    | 30,250     |   |      |  | 25,476     |               |  |  | 18.7   | %
|Administrative expenses                                                                                  |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 6,217      |   |      |  | 5,140      |               |  |  | 21.0   | %
|FEMSA Comercio                                                                                           |  |                    | 1,666      |   |      |  | 1,433      |               |  |  | 16.3   | %
|Selling expenses                                                                                         |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 40,223     |   |      |  | 32,093     |               |  |  | 25.3   | %
|FEMSA Comercio                                                                                           |  |                    | 21,686     |   |      |  | 18,353     |               |  |  | 18.2   | %
|Depreciation                                                                                             |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 5,078      |   |      |  | 3,850      |               |  |  | 31.9   | %
|FEMSA Comercio                                                                                           |  |                    | 1,940      |   |      |  | 1,685      |               |  |  | 15.1   | %
|Gross margin(1)(2)                                                                                       |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 46.5       | % |      |  | 45.9       | %             |  |  | 0.6p.p |  
|FEMSA Comercio                                                                                           |  |                    | 35.0       | % |      |  | 34.4       | %             |  |  | 0.6p.p |  
|Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes |  |                    |            |   |      |  |            |               |  |  |        |  
|Coca-Cola FEMSA                                                                                          |  |                    | 180        |   |      |  | 86         |               |  |  | 109.3  | %
|FEMSA Comercio                                                                                           |  |                    | (23        | ) |      |  |           |               |  |  | N/a    |  
|CB Equity(3)                                                                                             |  |                    | 8,311      |   |      |  | 4,880      |               |  |  | 70.3   | %



|(1) | Gross margin is calculated with reference to total revenues.
|--- | ------------------------------------------------------------



|(2) | As used herein, p.p refers to a percentage point increase (or decrease) contrasted with a straight percentage increase (or decrease).
|--- | -------------------------------------------------------------------------------------------------------------------------------------



|(3) | CB Equity holds Heineken N.V. and Heineken Holding N.V. shares.
|--- | ---------------------------------------------------------------



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Results from our Operations for the Year Ended December 31, 2012 Compared to the Year Ended
December 31, 2011

FEMSA Consolidated

FEMSAs consolidated total revenues increased 18.2% to Ps. 238,309 million in 2012 compared to Ps. 201,540 million in 2011. All of FEMSAs operationsbeverages and
retailcontributed positively to this revenue growth. Coca-Cola FEMSAs total revenues increased 19.9% to Ps. 147,739 million, driven by double-digit total revenue growth in both of its divisions and the integration of the beverage
divisions of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico. FEMSA Comercios revenues increased 16.6% to Ps. 86,433 million, mainly driven by the opening of 1,040 net new stores combined with an average increase of 7.7%
in same-store sales.

Consolidated gross profit increased 20.2% to Ps. 101,300 million in 2012 compared to Ps.
84,296 million in 2011, driven by Coca-Cola FEMSA and FEMSA Comercio. Gross margin increased by 0.70 percentage points, from 41.8% of consolidated total revenues in 2011 to 42.5% in 2012.

Consolidated administrative expenses increased 16.9% to Ps. 9,552 million in 2012 compared to Ps. 8,172 million in 2011. As a
percentage of total revenues, consolidated administrative expenses decreased from 4.1% in 2011 to 4.0% in 2012.

Consolidated
selling expenses increased 22.5% to Ps. 62,086 million in 2012 as compared to Ps. 50,685 million in 2011. This increase was attributable to greater selling expenses at Coca-Cola FEMSA and FEMSA Comercio. As a percentage of total revenues,
selling expenses increased 0.90 percentage points, from 25.1% in 2011 to 26.0% in 2012.

Some of our subsidiaries pay
management fees to us in consideration for corporate services we provide to them. These fees are recorded as administrative expenses in the respective business segments. Our subsidiaries payments of management fees are eliminated in
consolidation and, therefore, have no effect on our consolidated operating expenses.

Other expenses mainly include disposal
and impairment of long-lived assets, contingencies, as well as their subsequent interest and penalties, severance payments derived from restructuring programs and donations. During 2012, other expenses decreased to Ps. 1,973 million from Ps.
2,072 million in 2011. In both 2012 and 2011, other expenses was largely driven by the net effect of certain items, such as a new labor law in Venezuela (LOTTT) in 2012, and losses on significant disposals of long-lived assets in 2011.



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Other income mainly includes gains on sales of shares and long-lived assets and the
write-off of certain contingencies. During 2012, other income increased to Ps. 1,745 million from Ps. 381 million in 2011, largely driven by the net effect of certain items driven by the sale of Quimiproductos in the fourth quarter of
2012.

Net financing expenses1increased to Ps. 1,904 million from Ps. 196 million in 2011, driven by a non-cash foreign exchange loss of
Ps. 176 million in 2012 compared to a tough comparison base of a non-cash foreign exchange gain of Ps. 1,148 million in 2011 resulting from the sequential appreciation of the Mexican Peso and its impact on the dollar-denominated portion of
our cash balance.

Our accounting provision for income taxes in 2012 was Ps. 7,949 million, as compared to Ps.
7,618 million in 2011, resulting in an effective tax rate of 28.9% in 2012, as compared to 32.3% in 2011.

Share of the
profit of associates and joint ventures was accounted for using the equity method, net of taxes. This line item increased 70.5% to Ps. 8,470 million in 2012 compared with Ps. 4,967 million in 2011, mainly driven by a non-cash exceptional
gain related to the revaluation of certain previously held equity interests of Heineken in connection with an acquisition made in Asia.

Consolidated net income was Ps. 28,051 million in 2012 compared to Ps. 20,901 million in 2011, a difference mainly attributable to Coca-Cola FEMSA, FEMSA Comercio and a non-cash exceptional gain
related to the revaluation of certain previously held equity interests of Heineken in Asia. Controlling interest net income amounted to Ps. 20,707 million in 2012 compared to Ps. 15,332 million in 2011, which difference was also due
principally to a non-cash exceptional gain related to the revaluation of certain previously held equity interests of Heineken in Asia. Controlling interest net income in 2012 per FEMSA
Unit2was Ps. 5.79 (US$ 4.45 per ADS).

Coca-Cola FEMSA

Coca-Cola FEMSA consolidated total revenues increased 19.9% to Ps. 147,739 million in 2012, as compared to 2011, driven by
double-digit total revenue growth in both of its divisions, including Venezuela, and including the integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano into its Mexican operations. Excluding the non-comparable effect of Grupo
Tampico, Grupo CIMSA and Grupo Fomento Queretano in Coca-Cola FEMSAs Mexican operations, total revenues grew 11.6%. On a currency neutral basis and excluding the non-comparable effect of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano
in Mexico, total revenues increased 15.0%.

Total sales volume increased 15.0% to 3,046.2 million unit cases in 2012, as
compared to 2011. The integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Coca-Cola FEMSAs Mexican operations accounted for 332.7 million unit cases, of which sparkling beverages represented 62.5%, water 5.1%, bulk
water 27.9% and still beverages 4.5%. Excluding non-comparable effects of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico, total sales volumes grew 2.4% to 2,713.5 million unit cases. On the same basis, the sparkling beverage
category grew 2.0%, mainly driven by the Coca-Cola brand, which accounted for more than 65% of incremental volumes of Coca-Cola FEMSA. The still beverage category grew 13.5%, mainly driven by the performance of the Jugos del Valle line of
business in Mexico, Venezuela and Brazil, and the Del Prado line of business in Central America, representing close to 30% of incremental volumes. Coca-Cola FEMSAs bottled water portfolio, including bulk water, grew 0.9%, and contributed the
balance.

Consolidated average price per unit case increased by 4.4%, reaching Ps. 47.27 in 2012, as compared to Ps. 45.29 in
2011. In local currency, average price per unit case increased in all of Coca-Cola FEMSAs territories, mainly driven by price increases implemented during the year and higher volumes of sparkling beverages, which carry higher average prices
per unit case.





|1 | Which includes interest expense, interest income, net foreign exchange (loss) gain, (loss) gain on monetary position for subsidiaries in hyperinflationary economies and
market value gain (loss) on financial instruments.
|- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|2 | FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each
FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of December 31, 2012 was 3,578,226,270 which is equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by five.
|- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Cost of goods sold increased 18.6% to Ps. 79,109, mainly as a result of higher sweetener
costs in Mexico during the first half of the year and the depreciation of the average exchange rate of the Brazilian real, the Argentinian peso and the Mexican peso as applied to Coca-Cola FEMSAs U.S. dollar-denominated raw material costs.
Gross margin reached 46.5% in 2012, an expansion of 60 basis points as compared to 2011. Gross profit increased 21.4% to Ps. 68,630 million in 2012, as compared to 2011.

Administrative expenses increased 21.0% to Ps. 6,217 in 2012, compared with Ps. 5,140 in 2011; however, as a percentage of sales they remained stable at 4.2%

Selling expenses, in absolute terms, increased 25.3%, mainly as a result of the integration of Grupo Tampico, Grupo CIMSA and Grupo
Fomento Queretano in Mexico. In addition, selling expenses grew as a consequence of higher labor costs in Venezuela and Brazil in combination with higher labor and freight costs in Argentina, and continued marketing investment to reinforce Coca-Cola
FEMSAs execution in the marketplace, widen its cooler coverage and broaden its returnable base availability across its territories. During the year Coca-Cola FEMSA also recorded additional expenses related to the development of information
systems and commercial capabilities in connection with its commercial models, and certain investments related, among others, to the development of new lines of business and non-carbonated beverage categories.

FEMSA Comercio

FEMSA
Comercio total revenues increased 16.6% to Ps. 86,433 million in 2012 compared to Ps. 74,112 million in 2011, primarily as a result of the opening of 1,040 net new stores during 2012, together with an average increase in same-store sales
of 7.7%. As of December 31, 2012, there were a total of 10,601 stores in Mexico. FEMSA Comercio same-store sales increased an average of 7.7% compared to 2011, driven by a 3.8% increase in store traffic and 3.8% in average ticket.

Cost of goods sold increased 15.5% to Ps. 56,183 million in 2012, below total revenue growth, compared with Ps. 48,636 million
in 2011. As a result, gross profit reached Ps. 30,250 million in 2012, which represented a 18.7% increase from 2011. Gross margin expanded 0.60 percentage points to reach 35.0% of total revenues. This increase reflects a positive mix shift due
to the growth of higher margin categories, a more effective collaboration and execution with our key supplier partners, including our achievement of certain sales objectives with some of these partners and the corresponding benefit accrued to us, a
more efficient use of promotion-related marketing resources, and a better execution of segmented pricing strategies across markets.

Administrative expenses increased 16.3% to Ps. 1,666 million in 2012, compared with Ps. 1,433 million in 2011; however, as a percentage of sales, they remained stable at 1.9%.

Selling expenses increased 18.2% to Ps. 21,686 million in 2012 compared with Ps. 18,353 million in 2011,largely driven by the
growing number of stores as well as incremental expenses relating to, among other things, the continued strengthening of FEMSA Comercios organizational and IT structure, and the development of specialized distribution routes aimed at enabling
our prepared food initiatives.

Liquidity and Capital Resources

Liquidity

Each of our
sub-holding companies generally finances its operational and capital requirements on an independent basis. As of December 31, 2012, 81% of our outstanding consolidated total indebtedness was at the level of our sub-holding companies. This
structure is attributable, in part, to the inclusion of third parties in the capital structure of Coca-Cola FEMSA. We may decide to incur indebtedness at our holding company in the future to finance the operations and capital requirements of our
subsidiaries or significant acquisitions, investments or capital expenditures. As a holding company, we depend on dividends and other distributions from our subsidiaries to service our indebtedness and to finance our operations and capital
requirements.



68



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We continuously evaluate opportunities to pursue acquisitions or engage in joint ventures or
other transactions. We would expect to finance any significant future transactions with a combination of cash from operations, long-term indebtedness and capital stock.

Our principal source of liquidity has generally been cash generated from our operations. We have traditionally been able to rely on cash generated from operations because a significant majority of the
sales of Coca-Cola FEMSA and FEMSA Comercio are on a cash or short-term credit basis, and OXXO stores are able to finance a significant portion of their initial and ongoing inventories with supplier credit. Our principal use of cash has generally
been for capital expenditure programs, debt repayment and dividend payments.

The following is a summary of the principal
sources and uses of cash for the years ended December 31, 2012 and 2011, from our consolidated statement of cash flows:

Principal Sources and Uses of Cash

Years ended December 31, 2012 and 2011

(in millions of Mexican
pesos)



|                                                |  |      |           |   |      |  |           |  
|----------------------------------------------- |  | ---- | --------- | - | ---- |  | --------- | -
|                                                |  | 2012 |           |   | 2011 | 
|Net cash flows provided by operating activities |  |      | Ps.30,785 |   |      |  | Ps.21,247 |  
|Net cash flows used in investing activities(1)  |  |      | (14,643   | ) |      |  | (18,089   | )
|Net cash flows used in financing activities(2)  |  |      | (3,418    | ) |      |  | (6,258    | )
|Dividends paid                                  |  |      | (9,186    | ) |      |  | (6,625    | )



|(1) | Includes investments in property, plant and equipment, investment in shares and other assets.
|--- | ---------------------------------------------------------------------------------------------



|(2) | Includes dividends declared and paid.
|--- | -------------------------------------

Our sub-holding companies generally incur short-term indebtedness in the event that they are temporarily unable to finance operations or meet any capital requirements with cash from operations. A
significant decline in the business of any of our sub-holding companies may affect the sub-holding companys ability to fund its capital requirements. A significant and prolonged deterioration in the economies in which we operate or in our
businesses may affect our ability to obtain short-term and long-term credit or to refinance existing indebtedness on terms satisfactory to us.

Our consolidated total indebtedness as of December 31, 2012, was Ps. 37,342 million compared to Ps. 29,392 million as of December 31, 2011. Short-term debt (including maturities of
long-term debt) and long-term debt were Ps. 8,702 million and Ps. 28,640 million, respectively, as of December 31, 2012, as compared to Ps. 5,573 million and Ps. 23,819 million, respectively, as of December 31, 2011.
Cash and cash equivalents were Ps. 36,521 million as of December 31, 2012, as compared to Ps. 25,841 million as of December 31, 2011.

Off-Balance Sheet Arrangements

We do not have any material off-balance
sheet arrangements.



69



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##### Table of Contents

Contractual Obligations

The table below sets forth our contractual obligations as of December 31, 2012.



|                                                                                                                                        |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|--------------------------------------------------------------------------------------------------------------------------------------- |  | ------------------------------ | -------- |  | ----------- |  | -------- | ----------- |  |  | ------------------- |  |  | ----- | -------- |  |  |  | --------- | 
|                                                                                                                                        |  | Maturity                       |         
|                                                                                                                                        |  | Less than1 year                |          |  | 1 - 3 years |  |          | 3 - 5 years |  |  | In excess of5
years |  |  | Total |         
|                                                                                                                                        |  | (in millions of Mexican pesos) |         
|Long-Term Debt                                                                                                                          |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Mexican pesos                                                                                                                           |  |                                | Ps.3,766 |  |             |  | Ps.4,114 |             |  |  | Ps.6,078            |  |  |       | Ps.2,495 |  |  |  | Ps.16,453 | 
|Brazilian reais                                                                                                                         |  |                                | 17       |  |             |  | 148      |             |  |  | 40                  |  |  |       | 20       |  |  |  | 225       | 
|Colombian pesos                                                                                                                         |  |                                |         |  |             |  | 1,023    |             |  |  |                    |  |  |       |         |  |  |  | 1,023     | 
|U.S. dollars                                                                                                                            |  |                                | 195      |  |             |  | 7,795    |             |  |  |                    |  |  |       | 6,458    |  |  |  | 14,448    | 
|Argentine pesos                                                                                                                         |  |                                | 286      |  |             |  | 349      |             |  |  |                    |  |  |       |         |  |  |  | 635       | 
|Capital Leases                                                                                                                          |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Colombian pesos                                                                                                                         |  |                                | 185      |  |             |  |         |             |  |  |                    |  |  |       |         |  |  |  | 185       | 
|Brazilian reais                                                                                                                         |  |                                | 40       |  |             |  | 90       |             |  |  | 30                  |  |  |       |         |  |  |  | 160       | 
|Interest payments(1)                                                                                                                    |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Mexican pesos                                                                                                                           |  |                                | 917      |  |             |  | 1,302    |             |  |  | 729                 |  |  |       | 493      |  |  |  | 3,441     | 
|Brazilian reais                                                                                                                         |  |                                | 28       |  |             |  | 24       |             |  |  | 5                   |  |  |       | 1        |  |  |  | 58        | 
|Colombian pesos                                                                                                                         |  |                                | 81       |  |             |  | 48       |             |  |  |                    |  |  |       |         |  |  |  | 129       | 
|U.S. dollars                                                                                                                            |  |                                | 407      |  |             |  | 750      |             |  |  | 607                 |  |  |       | 549      |  |  |  | 2,313     | 
|Argentine pesos                                                                                                                         |  |                                | 97       |  |             |  | 45       |             |  |  |                    |  |  |       |         |  |  |  | 142       | 
|Interest rate swaps and cross currency swaps(2)                                                                                         |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Mexican pesos                                                                                                                           |  |                                | 958      |  |             |  | 1,236    |             |  |  | 666                 |  |  |       | 493      |  |  |  | 3,353     | 
|Brazilian reais                                                                                                                         |  |                                | 28       |  |             |  | 24       |             |  |  | 5                   |  |  |       | 1        |  |  |  | 58        | 
|Colombian pesos                                                                                                                         |  |                                | 80       |  |             |  | 48       |             |  |  |                    |  |  |       |         |  |  |  | 128       | 
|U.S. dollars                                                                                                                            |  |                                | 424      |  |             |  | 750      |             |  |  | 607                 |  |  |       | 550      |  |  |  | 2,331     | 
|Argentine pesos                                                                                                                         |  |                                | 97       |  |             |  | 45       |             |  |  |                    |  |  |       |         |  |  |  | 142       | 
|Operating leases                                                                                                                        |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Mexican pesos                                                                                                                           |  |                                | 2,966    |  |             |  | 5,503    |             |  |  | 4,995               |  |  |       | 13,516   |  |  |  | 26,980    | 
|U.S. dollars                                                                                                                            |  |                                | 77       |  |             |  | 217      |             |  |  | 118                 |  |  |       | 544      |  |  |  | 956       | 
|Others                                                                                                                                  |  |                                | 97       |  |             |  | 79       |             |  |  | 7                   |  |  |       |         |  |  |  | 183       | 
|Commodity price contracts                                                                                                               |  |                                |          |  |             |  |          |             |  |  |                     |  |  |       |          |  |  |  |           | 
|Sugar(3)                                                                                                                                |  |                                | 1,567    |  |             |  | 1,069    |             |  |  |                    |  |  |       |         |  |  |  | 2,636     | 
|Aluminum(3)                                                                                                                             |  |                                | 335      |  |             |  |         |             |  |  |                    |  |  |       |         |  |  |  | 335       | 
|Expected benefits to be paid for pension and retirement plans, seniority premiums, post-retirement medical services and
post-employment |  |                                | 543      |  |             |  | 631      |             |  |  | 689                 |  |  |       | 2,047    |  |  |  | 3,910     | 
|Other long-term liabilities(4)                                                                                                          |  |                                | Ps.     |  |             |  | Ps.     |             |  |  | Ps.                |  |  |       | Ps.4,250 |  |  |  | Ps. 4,250 | 



|(1) | Interest was calculated using long-term debt as of and interest rate amounts in effect on December 31, 2012 without considering interest rate swaps agreements. The
debt and applicable interest rates in effect are shown in Note 18 to our audited consolidated financial statements. Liabilities denominated in U.S. dollars were translated to Mexican pesos at an exchange rate of Ps. 13.0101 per US$ 1.00, the
exchange rate quoted to us by Banco de México for the settlement of obligations in foreign currencies on December 31, 2012.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Reflects the amount of future payments that we would be required to make. The amounts were calculated by applying the difference between the interest rate swaps and
cross currency swaps and the nominal interest rates contracted to long-term debt as of December 31, 2012, and the market value of the unhedged cross currency swaps (the amount of the debt used in the calculation of the interest considers
converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps).
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(3) | Reflects the notional amount of the futures and forward contracts used to hedge sugar and aluminum cost with a fair value liability of Ps. 200 million; see Note 20.6 to
our audited consolidated financial statements.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(4) | Other long-term liabilities include provisions and others, but not deferred taxes. Other long-term liabilities additionally reflects those liabilities whose maturity
date is undefined and depends on a series of circumstances out of our control, therefore these liabilities have been considered to have a maturity of more than five years.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

As of December 31, 2012, Ps. 8,702 million of our total consolidated indebtedness
was short-term debt (including maturities of long-term debt).

As of December 31, 2012, our consolidated average cost of
borrowing, after giving effect to the cross currency and interest rate swaps, was approximately 5.3%, a decrease of 1.0% percentage points compared to 6.3% in 2011 (the total amount of the debt used in the calculation of this percentage considers
converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). As of December 31, 2012, after giving effect to cross currency swaps, approximately 42.4% of our
total consolidated indebtedness was denominated and payable in Mexican pesos, 50.6% in U.S. dollars, 3.3% in Colombian pesos, 2.6% in Argentine pesos and the remaining 1.1% in Brazilian reais.

Overview of Debt Instruments

The following table shows the allocations of total debt of our company as of December 31, 2012:



|                           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|-------------------------- |  | --------------------------------- | -------- | - | -------------- |  | --------- | ------------- |  |  | ---------- | - |  |  | --------- | -
|                           |  | Total Debt Profile of the Company |         
|                           |  | FEMSAand Others                   |          |   | Coca-ColaFEMSA |  |           | FEMSAComercio |  |  | Total Debt |  
|                           |  | (in millions of Mexican pesos)    |         
|Short-term Debt            |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Argentine pesos:           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank loans                 |  |                                   | Ps.     |   |                |  | Ps.291    |               |  |  | Ps.       |   |  |  | Ps.291    |  
|U.S. dollars:              |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank loans                 |  |                                   |         |   |                |  | 3,903     |               |  |  |           |   |  |  | 3,903     |  
|Brazilian reais:           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank loans                 |  |                                   | 19       |   |                |  |          |               |  |  |           |   |  |  | 19        |  
|Long-term Debt(1)          |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Mexican pesos:             |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank loans                 |  |                                   |         |   |                |  | 4,380     |               |  |  |           |   |  |  | 4,380     |  
|Units of Investment (UDIs) |  |                                   | 3,567    |   |                |  |          |               |  |  |           |   |  |  | 3,567     |  
|Senior notes               |  |                                   | 3,500    |   |                |  | 5,006     |               |  |  |           |   |  |  | 8,506     |  
|U.S. dollars:              |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank loans                 |  |                                   |         |   |                |  | 14,448    |               |  |  |           |   |  |  | 14,448    |  
|Brazilian reais:           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank Loans                 |  |                                   | 161      |   |                |  | 64        |               |  |  |           |   |  |  | 225       |  
|Capital leases             |  |                                   | 149      |   |                |  | 11        |               |  |  |           |   |  |  | 160       |  
|Colombian pesos:           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank Loans                 |  |                                   | 6        |   |                |  | 990       |               |  |  | 27         |   |  |  | 1,023     |  
|Capital leases             |  |                                   |         |   |                |  | 185       |               |  |  |           |   |  |  | 185       |  
|Argentine pesos:           |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Bank Loans                 |  |                                   |         |   |                |  | 635       |               |  |  |           |   |  |  | 635       |  
|Total                      |  |                                   | Ps.7,402 |   |                |  | Ps.29,913 |               |  |  | Ps. 27     |   |  |  | Ps.37,342 |  
|Average Cost(2)            |  |                                   |          |   |                |  |           |               |  |  |            |   |  |  |           |  
|Mexican pesos              |  |                                   | 6.1      | % |                |  | 6.6       | %             |  |  |           |   |  |  | 6.4       | %
|U.S. dollars               |  |                                   |         |   |                |  | 3.4       | %             |  |  |           |   |  |  | 3.4       | %
|Brazilian reais            |  |                                   | 8.7      | % |                |  | 4.5       | %             |  |  |           |   |  |  | 7.9       | %
|Argentine pesos            |  |                                   |         |   |                |  | 20.0      | %             |  |  |           |   |  |  | 20.0      | %
|Colombian pesos            |  |                                   | 8.7      | % |                |  | 6.8       | %             |  |  | 8.5        | % |  |  | 6.8       | %
|Total                      |  |                                   | 6.2      | % |                |  | 5.0       | %             |  |  | 8.5        | % |  |  | 5.3       | %



|(1) | Includes the Ps. 4,489 million current portion of long-term debt.
|--- | -----------------------------------------------------------------



|(2) | Includes the effect of cross currency and interest rate swaps (the total amount of the debt used in the calculation of this percentage considers converting only the
units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). Average cost is determined based on interest rates as of December 31, 2012.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Restrictions Imposed by Debt Instruments

Generally, the covenants contained in the credit agreements and other instruments governing indebtedness entered into by us or our
sub-holding companies include limitations on the incurrence of any additional debt based on debt service coverage ratios or leverage tests. These credit agreements also generally include restrictive covenants applicable to us, our sub-holding
companies and their subsidiaries.

As of December 31, 2012, Coca-Cola FEMSA was in compliance with all of its covenants.
FEMSA was not subject to any financial covenants as of that date. A significant and prolonged deterioration in our consolidated results could cause us to cease to be in compliance under certain indebtedness in the future. We can provide no
assurances that we will be able to incur indebtedness or to refinance existing indebtedness on similar terms in the future.

Summary of
Debt

The following is a summary of our indebtedness by sub-holding company and for FEMSA as of December 31, 2012:



| |  |  | Coca-Cola FEMSA. Coca-Cola FEMSAs total indebtedness was Ps. 29,913 million as of December 31, 2012, as compared to Ps.
22,361 million as of December 31, 2011. Short-term debt (including the current portion of long-term debt) and long-term debt were Ps. 5,139 million and Ps. 24,774 million, respectively, as of December 31, 2012, as compared
to Ps. 5,540 million and Ps. 16,821 million, respectively, as of December 31, 2011. Total debt increased Ps. 7,552 million in 2012, compared to year-end 2011. As of December 31, 2012, cash and cash equivalents were Ps.
23,222 million, as compared to Ps. 11,843 million as of December 31, 2011. As of December 31, 2012, Coca-Cola FEMSAs cash and cash equivalents were comprised of 56% U.S. dollars, 12% Mexican pesos, 9% Brazilian reais, 21%
Venezuelan bolivars, 1% Colombian pesos and 1% Argentinean pesos.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | As part of Coca-Cola FEMSAs financing policy, it expects to continue to finance its liquidity needs with cash from operations. Nonetheless, as a
result of regulations in certain countries in which it operates, it may not be beneficial or, as the case of exchange controls in Venezuela, practicable for Coca-Cola FEMSA to remit cash generated in local operations to fund cash requirements in
other countries. Exchange controls like those in Venezuela may also increase the real price of remitting cash from operations to fund debt requirements in other countries. In addition, in the event that cash from operations in these countries is not
sufficient to fund future working capital requirements and capital expenditures, Coca-Cola FEMSA may decide, or be required, to fund cash requirements in these countries through local borrowings rather than remitting funds from another country. In
addition, in the future Coca-Cola FEMSA may finance its working capital and capital expenditure needs with short-term or other borrowings and may borrow under a shelf registration statement filed on March 15, 2013.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Coca-Cola FEMSAs average cost of debt, based on interest rates as of December 31, 2012 and after giving effect to interest rate swaps, was
3.4% in U.S. dollars, 6.6% in Mexican pesos, 6.8% in Colombian pesos, 4.5% in Brazilian reais and 20.0% in Argentine pesos as of December 31, 2012, compared to 4.6% in U.S. dollars, 6.4% in Mexican pesos, 6.4% in Colombian pesos, 4.5% in
Brazilian reais and 17.3% in Argentine pesos as of December 31, 2011.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSA Comercio. As of December 31, 2012, FEMSA Comercio had total outstanding debt of Ps. 27 million.
| | - |  | -----------------------------------------------------------------------------------------------------



| |  |  | FEMSA and others. As of December 31, 2012, FEMSA and others had total outstanding debt of Ps. 7,402 million, which is comprised of Ps.
3,500 million of certificados bursátiles, which mature in 2013, Ps. 3,567 million of unidades de inversión (inflation indexed units, or UDIs), which mature in November 2017, Ps. 186 million of Bank Debt (of
which Ps. 133 million is held by our logistics services subsidiary and Ps. 53 million is held by our refrigeration business) in other currencies, and Ps. 149 million of finance leases, held by our logistics services subsidiary, with
maturity dates between 2013 and 2017. FEMSA and others average cost of debt, after giving effect to interest rate swaps and cross currency swaps, as of December 31, 2012, was 6.2% in Mexican pesos (the amount of the debt used in the
calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps).
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Contingencies

We have various loss contingencies, for which reserves have been recorded in those cases where we believe an unfavorable resolution is probable and can be reasonably quantified. See Item 8.
Financial InformationLegal Proceedings. Any amounts required to be paid in connection with these loss contingencies would be required to be paid from available cash.

The following table presents the nature and amount of loss contingencies recorded as of December 31, 2012:



|                                |  |                                                                         |          | 
|------------------------------- |  | ----------------------------------------------------------------------- | -------- | 
|                                |  | Loss ContingenciesAs of December 31, 2012(in millions of Mexican pesos) |         
|Taxes, primarily indirect taxes |  |                                                                         | Ps.1,263 | 
|Legal                           |  |                                                                         | 279      | 
|Labor                           |  |                                                                         | 934      | 
|                                |  |                                                                         |          | 
|Total                           |  |                                                                         | Ps.2,476 | 
|                                |  |                                                                         |          | 

As is customary in Brazil, we have been asked by the tax authorities to collateralize tax contingencies
currently in litigation amounting to Ps. 2,164 million and of Ps. 2,418 million as of December 31, 2012 and 2011, respectively, by pledging fixed assets or providing bank guarantees.

In connection with certain past business combinations, Coca-Cola FEMSA has been indemnified by the sellers for certain contingencies. The
agreement in connection with Coca-Cola FEMSAs recent merger with Grupo Fomento Queretano contains comparable indemnification provisions. See Item 4. Information on the CompanyCoca-Cola FEMSACorporate History.

We have other contingencies that, based on a legal assessment of their risk of loss, have been classified by our legal
counsel as more than remote but less than probable. These contingencies have a financial impact that is disclosed as loss contingencies in the notes of the consolidated financial statements. These contingencies, or our assessment of them, may change
in the future, and we may record reserves or be required to pay amounts in respect of these contingencies. As of December 31, 2012, the aggregate amount of such contingencies for which we had not recorded a reserve was Ps. 13,309 million.

Capital Expenditures

For the past five years, we have had significant capital expenditure programs, which for the most part were financed with cash from operations. Capital expenditures reached Ps. 15,560 million in 2012
compared to Ps. 12,666 million in 2011, an increase of 22.8%. This was primarily due to capacity-related investments at Coca-Cola FEMSA and incremental investments at FEMSA Comercio, mainly related to store expansion. The principal components
of our capital expenditures have been for equipment, market-related investments and production capacity and distribution network expansion at Coca-Cola FEMSA and the opening of new stores at FEMSA Comercio. See Item 4. Information on the
CompanyCapital Expenditures and Divestitures.

Expected Capital Expenditures for 2013

Our capital expenditure budget for 2013 is expected to be approximately US$ 1,250 million. The following discussion is based on each of
our sub-holding companies internal 2013 budgets. The capital expenditure plan for 2013 is subject to change based on market and other conditions and the subsidiaries results and financial resources.



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Coca-Cola FEMSAs capital expenditures in 2013 are expected to be up to approximately
US$ 800 million. Coca-Cola FEMSAs capital expenditures in 2013 are primarily intended for:



| |  |  | investments in production capacity (primarily for a plant in Colombia and a plant in Brazil);
| | - |  | ---------------------------------------------------------------------------------------------



| |  |  | market investments (primarily for the placement of coolers);
| | - |  | ------------------------------------------------------------



| |  |  | returnable bottles and cases;
| | - |  | -----------------------------



| |  |  | improvements throughout its distribution network; and
| | - |  | -----------------------------------------------------



| |  |  | investments in IT.
| | - |  | ------------------

Coca-Cola FEMSA estimates that of its projected capital expenditures for 2013, approximately 35% will be for its Mexican territories and the remainder will be for its non-Mexican territories. Coca-Cola
FEMSA believes that internally generated funds will be sufficient to meet its budgeted capital expenditures for 2013. Coca-Cola FEMSAs capital expenditure plan for 2013 may change based on market and other conditions and on its results and
financial resources.

FEMSA Comercios capital expenditure budget in 2013 is expected to total approximately US$
400 million, and will be allocated to the opening of new OXXO stores and to a lesser extent to the refurbishing of existing OXXO stores and the investment in two new distribution centers. In addition, investments are planned in FEMSA
Comercios IT, ERP software updates and transportation equipment.

Hedging Activities

Our business activities require the holding or issuing of derivative instruments to hedge our exposure to market risks related to changes
in interest rates, foreign currency exchange rates, equity risk and commodity price risk. See Item 11. Quantitative and Qualitative Disclosures about Market Risk.

The following table provides a summary of the fair value of derivative financial instruments as of December 31, 2012. If such
instruments are not traded in a formal market, fair value is determined by applying techniques based upon technical models we believe are supported by sufficient, reliable and verifiable market data, recognized in the financial sector.



|                                          |  |                                 |  |                      |  |                      |  |                             |   |  |                            |        
|----------------------------------------- |  | ------------------------------- |  | -------------------- |  | -------------------- |  | --------------------------- | - |  | -------------------------- | -------
|                                          |  | Fair Value At December 31, 2012
|                                          |  | Maturityless than1 year         |  | Maturity 1 - 
3years |  | Maturity 3 - 
5years |  | Maturity inexcess of
5years |   |  | Fair ValueAsset(Liability)
|                                          |  | (in millions of Mexican pesos) 
|                                          |  |                                 |  |                      | 
|Derivative financial instruments position |  | Ps. (146)                       |  | Ps. (184)            |  | Ps. 1,089            |  |                             |  |  |                            | Ps. 759



|ITEM 6. | DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
|------- | ------------------------------------------

Directors

Management of our business is vested in the board of directors and in our chief executive officer. Our bylaws provide that the board of directors will consist of no more than 21 directors and their
corresponding alternate directors elected by our shareholders at the AGM. Directors are elected for a term of one year. Alternate directors are authorized to serve on the board of directors in place of their specific directors who are unable to
attend meetings and may participate in the activities of the board of directors. Our bylaws provide that the holders of the Series B Shares elect at least eleven directors and that the holders of the Series D Shares elect five directors. See
Item 10. Additional InformationBylaws.

In accordance with our bylaws and article 24 of the Mexican
Securities Law, at least 25% of the members of our board of directors must be independent (as defined by the Mexican Securities Law).



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The board of directors may appoint interim directors in the event that a director is absent
or an elected director and corresponding alternate are unable to serve. Such interim directors shall serve until the next AGM, at which the shareholders shall elect a replacement.

Our bylaws provide that the board of directors shall meet at least once every three months. Actions by the board of directors must be
approved by at least a majority of the directors present and voting. The chairman of the board of directors, the chairman of our audit or corporate practices committee, or at least 25% of our directors may call a board of directors meeting and
include matters in the meeting agenda.

Our board of directors was elected at the AGM held on
March 15th, 2013, and is currently comprised of 17
directors and 15 alternate directors. The following table sets forth the current members of our board of directors:

Series B Directors



|                                                                                           |                           |                      |                                               |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|------------------------------------------------------------------------------------------ | ------------------------- | -------------------- | --------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|José Antonio Fernández Carbajal Chairman of the Board and Chief Executive Officer of FEMSA |                           | Born:                |                                               | February 1954                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|                                                                                           | First elected
(Chairman): |                      | 2001                                         
|                                                                                           | First elected
(Director): |                      | 1984                                         
|                                                                                           | Term expires:             |                      | 2014                                         
|                                                                                           | Principal occupation:     |                      | Chairman and Chief Executive Officer of FEMSA
|                                                                                           |                           | Other directorships: |                                               | Chairman of the board of Coca-Cola FEMSA and Fundación FEMSA A.C., Vice-Chairman of the supervisory board of Heineken N.V. and member of the board of Heineken Holding N.V.,
Chairman of the board of Instituto Tecnológico y de Estudios Superiores de Monterrey, (ITESM), member of the boards of Industrias Peñoles, S.A.B. de C.V. (Peñoles), Grupo Televisa, S.A.B. (Televisa), Controladora Vuela
Compañía de Aviación, S.A. de C.V. (Volaris) and Grupo Financiero BBVA Bancomer, S.A. de C.V. (BBVA Bancomer), Chairman of the US Mexico Foundation, and Co-chairman of the Advisory Board of Woodrow Wilson Center, Mexico
Institute
|                                                                                           |                           | Business experience: |                                               | Joined FEMSAs strategic planning department in 1988, held managerial positions at FEMSA Cervezas commercial division and OXXO, was appointed Deputy Chief Executive
Officer of FEMSA in 1991, and was appointed our Chief Executive Officer in 1995                                                                                                                                                                                                                                                                                                                                                                                        
|                                                                                           |                           | Education:           |                                               | Holds a degree in industrial engineering and an MBA from ITESM                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|                                                                                           |                           | Alternate director:  |                                               | Federico Reyes García                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|                                                                                           |                           |                     
|Eva Garza Lagüera Gonda(1)
Director                                                        |                           | Born:                |                                               | April 1958                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|                                                                                           | First elected:            |                      | 1999                                         
|                                                                                           | Term expires:             |                      | 2014                                         
|                                                                                           | Principal occupation:     |                      | Private investor                             
|                                                                                           |                           | Other directorships: |                                               | Member of the boards of directors of ITESM and Premio Eugenio Garza Sada, and alternate member of the board of directors of Coca-Cola FEMSA                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|                                                                                           |                           | Education:           |                                               | Holds a degree in Communication Sciences from ITESM                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                           |                           | Alternate director:  |                                               | Mariana Garza Lagüera Gonda(2)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               



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|                                        |                       |                      |                                                                                                                                                                                  |                                                                                                                                                                                                                                                                                                              
|--------------------------------------- | --------------------- | -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Paulina Garza Lagüera Gonda(2)
Director |                       | Born:                |                                                                                                                                                                                  | March 1972                                                                                                                                                                                                                                                                                                   
|                                        | First elected:        |                      | 2004                                                                                                                                                                            
|                                        | Term expires:         |                      | 2014                                                                                                                                                                            
|                                        | Principal occupation: |                      | Private investor                                                                                                                                                                
|                                        |                       | Other directorships: |                                                                                                                                                                                  | Member of the board of directors of Coca-Cola FEMSA                                                                                                                                                                                                                                                          
|                                        |                       | Education:           |                                                                                                                                                                                  | Holds a business administration degree from ITESM                                                                                                                                                                                                                                                            
|                                        |                       | Alternate director:  |                                                                                                                                                                                  | Othón Páez Garza                                                                                                                                                                                                                                                                                             
|                                        |                       |                     
|José Fernando Calderón Rojas Director   |                       | Born:                |                                                                                                                                                                                  | July 1954                                                                                                                                                                                                                                                                                                    
|                                        | First elected:        |                      | 2005                                                                                                                                                                            
|                                        | Term expires:         |                      | 2014                                                                                                                                                                            
|                                        | Principal occupation: |                      | Chief Executive Officer of Franca Servicios, S.A. de C.V., Servicios Administrativos de Monterrey, S.A. de C.V., Regio Franca, S.A. de C.V., and Franca Industrias, S.A. de
C.V.
|                                        |                       | Other directorships: |                                                                                                                                                                                  | Chairman of the boards of Franca Servicios, S.A. de C.V., Franca Industrias, S.A. de C.V., Regio Franca, S.A. de C.V., and Servicios Administrativos de Monterrey, S.A. de C.V.,
member of the board of Alfa, S.A.B. de C.V. (Alfa), and member of the regional consulting board of Bancomer, S.A. (Bancomer)
|                                        |                       | Education:           |                                                                                                                                                                                  | Holds a law degree from the Universidad Autónoma de Nuevo León (UANL) and completed specialization studies in tax at UANL                                                                                                                                                                                    
|                                        |                       | Alternate director:  |                                                                                                                                                                                  | Francisco José Calderón
Rojas(3)                                                                                                                                                                                                                                                                             
|                                        |                       |                     
|Consuelo Garza de
Garza Director        |                       | Born:                |                                                                                                                                                                                  | October 1930                                                                                                                                                                                                                                                                                                 
|                                        | First elected:        |                      | 1995                                                                                                                                                                            
|                                        | Term expires:         |                      | 2014                                                                                                                                                                            
|                                        | Business experience:  |                      | Founder and former President of Asociación Nacional Pro-Superación Personal, (a non-profit organization)                                                                        
|                                        |                       | Alternate director:  |                                                                                                                                                                                  | Alfonso Garza Garza(4)                                                                                                                                                                                                                                                                                       
|                                        |                       |                     
|Max Michel Suberville Director          |                       | Born:                |                                                                                                                                                                                  | July 1932                                                                                                                                                                                                                                                                                                    
|                                        | First elected:        |                      | 1985                                                                                                                                                                            
|                                        | Term expires:         |                      | 2014                                                                                                                                                                            
|                                        | Principal occupation: |                      | Private Investor                                                                                                                                                                
|                                        |                       | Other directorships: |                                                                                                                                                                                  | Co-chairman of the equity committee of El Puerto de Liverpool, S.A.B. de C.V. (Liverpool), member of the boards of Peñoles, Grupo Nacional Provincial, S.A.B. (GNP), Grupo
Profuturo, S.A. de C.V. (Profuturo), Grupo GNP Pensiones, S.A. de C.V., Afianzadora Sofimex, S.A., and Fianzas Dorama             
|                                        |                       | Education:           |                                                                                                                                                                                  | Holds a graduate degree from The Massachusetts Institute of Technology and completed post-graduate studies at Harvard University                                                                                                                                                                             
|                                        |                       | Alternate director:  |                                                                                                                                                                                  | Max Michel González(5)                                                                                                                                                                                                                                                                                       



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|                                                |                       |                      |                                                                                                                                                                                                                                      |                                                                                                                                                                                                                                                                                                                                              
|----------------------------------------------- | --------------------- | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Alberto Bailleres González Director             |                       | Born:                |                                                                                                                                                                                                                                      | August 1931                                                                                                                                                                                                                                                                                                                                  
|                                                | First elected:        |                      | 1989                                                                                                                                                                                                                                
|                                                | Term expires:         |                      | 2014                                                                                                                                                                                                                                
|                                                | Principal occupation: |                      | Chairman of the boards of directors of Grupo BAL, S.A. de C.V. Peñoles, GNP, Fresnillo plc, Grupo Palacio de Hierro, S.A.B. de C.V., and Profuturo, and Chairman of the
Governance Board of Instituto Tecnológico Autónomo de México
|                                                |                       | Other directorships: |                                                                                                                                                                                                                                      | Member of the boards of directors of Valores Mexicanos Casa de Bolsa, S.A. de C.V., BBVA Bancomer, Bancomer, Dine, S.A.B. de C.V. (Dine), Televisa, Grupo Kuo, S.A.B. de C.V. (Kuo),
and member of the advisory board of JP Morgan International Council                                                                                     
|                                                |                       | Education:           |                                                                                                                                                                                                                                      | Holds an economics degree and an Honorary Doctorate, both from Instituto Tecnológico Autónomo de México                                                                                                                                                                                                                                      
|                                                |                       | Alternate director:  |                                                                                                                                                                                                                                      | Arturo Fernández Pérez                                                                                                                                                                                                                                                                                                                       
|                                                |                       |                     
|Francisco Javier Fernández Carbajal(6)
Director |                       | Born:                |                                                                                                                                                                                                                                      | April 1955                                                                                                                                                                                                                                                                                                                                   
|                                                | First elected:        |                      | 2005                                                                                                                                                                                                                                
|                                                | Term expires:         |                      | 2014                                                                                                                                                                                                                                
|                                                | Principal occupation: |                      | Chief Executive Officer of Servicios Administrativos Contry, S.A. de C.V.                                                                                                                                                           
|                                                |                       | Other directorships: |                                                                                                                                                                                                                                      | Member of the boards of directors of Primero Fianzas, S.A., Primero Seguros, S.A. and Primero Seguros Vida, S.A., Visa, Inc., Grupo Aeroportuario del Pacífico, S.A.B. de
C.V., Alfa, Liverpool, Cemex, S.A.B. de C.V., Frisa Forjados, S.A. de C.V., Corporación EG, S.A. de C.V. and Fresnillo, Plc.                                       
|                                                |                       | Education:           |                                                                                                                                                                                                                                      | Holds degrees in mechanical and electrical engineering from ITESM and an MBA from Harvard Business School                                                                                                                                                                                                                                    
|                                                |                       | Alternate director:  |                                                                                                                                                                                                                                      | Javier Astaburuaga Sanjines                                                                                                                                                                                                                                                                                                                  
|                                                |                       |                     
|Ricardo Guajardo Touché Director                |                       | Born:                |                                                                                                                                                                                                                                      | May 1948                                                                                                                                                                                                                                                                                                                                     
|                                                | First elected:        |                      | 1988                                                                                                                                                                                                                                
|                                                | Term expires:         |                      | 2014                                                                                                                                                                                                                                
|                                                | Principal occupation: |                      | Chairman of the board of directors of Solfi, S.A.                                                                                                                                                                                   
|                                                |                       | Other directorships: |                                                                                                                                                                                                                                      | Member of the boards of directors of Grupo Valores Monterrey, Liverpool, Alfa, BBVA Bancomer, Grupo Aeroportuario del Sureste, S.A. de C.V. (ASUR), Grupo Bimbo, S.A.B. de C.V.
(Bimbo), Bancomer, Grupo Coppel, Coca-Cola FEMSA, and ITESM                                                                                                  
|                                                |                       | Education:           |                                                                                                                                                                                                                                      | Holds degrees in electrical engineering from ITESM and the University of Wisconsin and a masters degree from the University of California at Berkeley                                                                                                                                                                                       
|                                                |                       | Alternate director:  |                                                                                                                                                                                                                                      | Alfonso González Migoya                                                                                                                                                                                                                                                                                                                      
|                                                |                       |                     
|Alfredo Livas Cantú Director                    |                       | Born:                |                                                                                                                                                                                                                                      | July 1951                                                                                                                                                                                                                                                                                                                                    
|                                                | First elected:        |                      | 1995                                                                                                                                                                                                                                
|                                                | Term expires:         |                      | 2014                                                                                                                                                                                                                                
|                                                | Principal occupation: |                      | Private Investor                                                                                                                                                                                                                    
|                                                |                       | Other directorships: |                                                                                                                                                                                                                                      | Member of the boards of directors of Grupo Senda Autotransporte, S.A. de C.V., Grupo Acosta Verde, S.A. de C.V., Evox, Grupo Industrial Saltillo, S.A.B. de C.V., and Grupo
Financiero Banorte S.A.B. de C.V., member of the governance committee of Grupo Proeza, S.A. de C.V., and member of the audit committee of Grupo Christus Muguerza
|                                                |                       | Education:           |                                                                                                                                                                                                                                      | Holds an economics degree from UANL and an MBA and masters degree in economics from the University of Texas                                                                                                                                                                                                                                  
|                                                |                       | Alternate Director:  |                                                                                                                                                                                                                                      | Sergio Deschamps Ebergenyi                                                                                                                                                                                                                                                                                                                   



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|                                        |                       |                      |                                                                |                                                                                                                                                                                                                                                                            
|--------------------------------------- | --------------------- | -------------------- | -------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Bárbara Garza Lagüera Gonda(2)
Director |                       | Born:                |                                                                | December 1959                                                                                                                                                                                                                                                              
|                                        | First elected:        |                      | 2005                                                          
|                                        | Term expires:         |                      | 2014                                                          
|                                        | Principal occupation: |                      | Private Investor                                              
|                                        |                       | Other directorships: |                                                                | Member of the boards of directors of Coca-Cola FEMSA, BBVA Bancomer, Solfi, Colección FEMSA, ITESM Campus Mexico City, Fondo para la Paz, Museo Franz Mayer, and
Fundación Bancomer                                                                                        
|                                        |                       | Education:           |                                                                | Holds a Business Administration degree from ITESM                                                                                                                                                                                                                          
|                                        |                       | Alternate director:  |                                                                | Juan Guichard Michel(7)                                                                                                                                                                                                                                                    
|                                        |                       |                     
|José Manuel
Canal Hernando Director     |                       | Born:                |                                                                | February 1940                                                                                                                                                                                                                                                              
|                                        | First elected:        |                      | 2003                                                          
|                                        | Term expires:         |                      | 2014                                                          
|                                        | Principal occupation: |                      | Private consultant                                            
|                                        |                       | Other directorships: |                                                                | Member of the boards of directors of Coca-Cola FEMSA, Banco Compartamos, S.A., Kuo, Grupo Industrial Saltillo, S.A.B. de C.V., Grupo Acir, S.A. de C.V., Satelites Mexicanos, S.A. de
C.V. and Grupo Diagnóstico Proa, S.A. de C.V., and Statutory Auditor of BBVA Bancomer
|                                        |                       | Education:           |                                                                | Holds a CPA degree from the Universidad Nacional Autónoma de México                                                                                                                                                                                                        
|                                        |                       | Alternate director:  |                                                                | Ricardo Saldívar Escajadillo                                                                                                                                                                                                                                               
|                                        |                       |                     
|Series D Directors                      |                       |                      |                                                                |                                                                                                                                                                                                                                                                            
|                                        |                       |                     
|Armando Garza Sada
Director             |                       | Born:                |                                                                | June 1957                                                                                                                                                                                                                                                                  
|                                        | First elected:        |                      | 2003                                                          
|                                        | Term expires:         |                      | 2014                                                          
|                                        | Principal occupation: |                      | Chairman of the board of directors of Alfa                    
|                                        |                       | Other directorships: |                                                                | Member of the boards of directors of Liverpool, Grupo Lamosa S.A.B. de C.V., Bolsa Mexicana de Valores, S.A.B. de C.V., ITESM, and Frisa Industrias, S.A. de C.V.                                                                                                          
|                                        |                       | Business experience: |                                                                | He has a long professional career in Alfa, including Executive Vice-President of Corporate Development                                                                                                                                                                     
|                                        |                       | Education:           |                                                                | Holds a B.S. in Management from the Massachusetts Institute of Technology and an MBA from Stanford University                                                                                                                                                              
|                                        |                       | Alternate director:  |                                                                | Enrique F. Senior Hernández                                                                                                                                                                                                                                                
|                                        |                       |                     
|Moisés Naim
Director                    |                       | Born:                |                                                                | July 1952                                                                                                                                                                                                                                                                  
|                                        | First elected:        |                      | 2011                                                          
|                                        | Term expires:         |                      | 2014                                                          
|                                        | Principal occupation: |                      | Senior Associate of Carnegie Endowment for International Peace
|                                        |                       | Business experience: |                                                                | Former Editor in Chief of the Washington Post Co.                                                                                                                                                                                                                          
|                                        |                       | Education:           |                                                                | Holds a degree from the Universidad Metropolitana de Venezuela and a Master of Science and PhD from the Massachusetts Institute of Technology                                                                                                                              
|                                        |                       | Alternate director:  |                                                                | Francisco Zambrano Rodríguez                                                                                                                                                                                                                                               



78



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|                          |                       |                      |                                                             |                                                                                                                                                                                                                                                                                            
|------------------------- | --------------------- | -------------------- | ----------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Helmut Paul
Director      |                       | Born:                |                                                             | March 1940                                                                                                                                                                                                                                                                                 
|                          | First elected:        |                      | 1988                                                       
|                          | Term expires:         |                      | 2014                                                       
|                          | Principal occupation: |                      | Member of the Advisory Council of Zurich Financial Services
|                          |                       | Other directorships: |                                                             | Member of the board of directors of Coca-Cola FEMSA                                                                                                                                                                                                                                        
|                          |                       | Business experience: |                                                             | Advisor at Darby Overseas Investment, Ltd.                                                                                                                                                                                                                                                 
|                          |                       | Education:           |                                                             | Holds an MBA from the University of Hamburg                                                                                                                                                                                                                                                
|                          |                       | Alternate director:  |                                                             | Ernesto Cruz Velázquez de León                                                                                                                                                                                                                                                             
|                          |                       |                     
|Michael Larson
Director   |                       | Born:                |                                                             | October 1959                                                                                                                                                                                                                                                                               
|                          | First elected:        |                      | 2011                                                       
|                          | Term expires:         |                      | 2014                                                       
|                          | Principal occupation: |                      | Chief Investment Officer of William H. Gates III           
|                          |                       | Other directorships: |                                                             | Member of the boards of directors of AutoNation, Inc, Republic Services, Inc, Ecolab, Inc., and Televisa, and chairman of the board of trustees of Western Asset/Claymore
Inflation-Linked Securities & Income Fund and Western Asset/Claymore Inflation-Linked Opportunities & Income Fund
|                          |                       | Education:           |                                                             | Holds an MBA from the University of Chicago and a BA from Claremont Mens College                                                                                                                                                                                                          
|                          |                       |                     
|Robert E. Denham
Director |                       | Born:                |                                                             | August 1945                                                                                                                                                                                                                                                                                
|                          | First elected:        |                      | 2001                                                       
|                          | Term expires:         |                      | 2014                                                       
|                          | Principal occupation: |                      | Partner of Munger, Tolles & Olson LLP law firm             
|                          |                       | Other directorships: |                                                             | Member of the boards of directors of New York Times Co., Oaktree Capital Group, LLC, UGL Limited and Chevron Corp.                                                                                                                                                                         
|                          |                       | Education:           |                                                             | Magna cum laude graduate from the University of Texas, holds a JD from Harvard Law School and an M.A. in Government from Harvard University.                                                                                                                                               



|(1) | Wife of José Antonio Fernández Carbajal.
|--- | ----------------------------------------



|(2) | Sister-in-law of José Antonio Fernández Carbajal.
|--- | -------------------------------------------------



|(3) | Brother of José Calderón Rojas.
|--- | -------------------------------



|(4) | Son of Consuelo Garza de Garza.
|--- | -------------------------------



|(5) | Son of Max Michel Suberville.
|--- | -----------------------------



|(6) | Brother of José Antonio Fernández Carbajal.
|--- | -------------------------------------------



|(7) | Nephew of Max Michel Suberville.
|--- | --------------------------------



79



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Senior Management

The names and positions of the members of our current senior management and that of our principal sub-holding companies, their dates of
birth and information on their principal business activities both within and outside of FEMSA are as follows:



|                                                                                           |                                   |                                                                                      |                                                                                                                                                                                                                                  |                                                                                                                                                                                                                                                                                                                                                                                                                                                
|------------------------------------------------------------------------------------------ | --------------------------------- | ------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|FEMSA                                                                                      |                                   |                                                                                      |                                                                                                                                                                                                                                  |                                                                                                                                                                                                                                                                                                                                                                                                                                                
|                                                                                           |                                   |                                                                                     
|José Antonio
Fernández Carbajal
Chairman of the Board and Chief Executive Officer of FEMSA |                                   | See Directors.
Joined FEMSA: Appointed to current
position:                       |                                                                                                                                                                                                                                  | 1987
 1994                                                                                                                                                                                                                                                                                                                                                                                                                                     
|                                                                                           |                                   |                                                                                     
|Javier Gerardo Astaburuaga Sanjines Chief Financial and Strategic Development Officer      |                                   | Born: Joined FEMSA:
Appointed to current position:
Business experience within
FEMSA: |                                                                                                                                                                                                                                  | July 1959 1982
 2006
 Joined FEMSA as a financial information analyst and later acquired experience in
corporate development, administration and finance, held various senior positions at FEMSA Cerveza between 1993 and 2001, including Chief Financial Officer, and for two years was FEMSA Cervezas Director of Sales for the north region of Mexico
until 2003, in which year he was appointed FEMSA Cervezas Co-Chief Executive Officer
|                                                                                           |                                   | Directorships:                                                                       |                                                                                                                                                                                                                                  | Member of the board of Coca-Cola FEMSA and member of the Supervisory Board of directors of Heineken N.V.                                                                                                                                                                                                                                                                                                                                       
|                                                                                           |                                   | Education:                                                                           |                                                                                                                                                                                                                                  | Holds a CPA degree from ITESM                                                                                                                                                                                                                                                                                                                                                                                                                  
|                                                                                           |                                   |                                                                                     
|Federico Reyes García Vice-President of Corporate Development of FEMSA                     |                                   | Born: Joined FEMSA:
Appointed to current position:                                   |                                                                                                                                                                                                                                  | September 1945 1992
 2006                                                                                                                                                                                                                                                                                                                                                                                                                      
|                                                                                           | Business experience within
FEMSA: |                                                                                      | Executive Vice-President of Corporate Development from 1992 to 1993, and Chief Financial Officer from 1999 until 2006                                                                                                           
|                                                                                           |                                   | Directorships:                                                                       |                                                                                                                                                                                                                                  | Member of the boards of Coca-Cola FEMSA and Optima Energía                                                                                                                                                                                                                                                                                                                                                                                     
|                                                                                           |                                   | Education:                                                                           |                                                                                                                                                                                                                                  | Holds a degree in business and finance from ITESM                                                                                                                                                                                                                                                                                                                                                                                              
|                                                                                           |                                   |                                                                                     
|José González Ornelas Vice-President of Administration and Corporate Control of FEMSA      |                                   | Born: Joined FEMSA:
Appointed to current position:                                   |                                                                                                                                                                                                                                  | April 1951 1973
 2001                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                           | Business experience within
FEMSA: |                                                                                      | Has held several managerial positions in FEMSA including Chief
Financial Officer of FEMSA Cerveza, Director of Planning and Corporate Development of FEMSA and Chief Executive Officer of FEMSA Logística, S.A. de C.V.         
|                                                                                           |                                   | Directorships:                                                                       |                                                                                                                                                                                                                                  | Member of the board of directors of Productora de Papel, S.A.                                                                                                                                                                                                                                                                                                                                                                                  
|                                                                                           |                                   | Education:                                                                           |                                                                                                                                                                                                                                  | Holds a CPA degree from UANL and has post-graduate studies in business administration from the Instituto Panamericano de Alta Dirección de Empresa (IPADE)                                                                                                                                                                                                                                                                                     
|                                                                                           |                                   |                                                                                     
|Alfonso Garza Garza Vice President of Strategic Businesses                                 |                                   | Born: Joined FEMSA:
Appointed to current position:                                   |                                                                                                                                                                                                                                  | July 1962 1985
 2012                                                                                                                                                                                                                                                                                                                                                                                                                           
|                                                                                           | Business experience within
FEMSA: |                                                                                      | Has experience in several FEMSA business units and departments, including domestic sales, international sales, procurement and marketing, mainly at FEMSA Cerveza and as Chief
Executive Officer of FEMSA Empaques, S.A. de C.V.
|                                                                                           | Directorships:                    |                                                                                      | Member of the boards of directors of Coca-Cola FEMSA, ITESM and Nutec, S.A. de C.V., and vice chairman of the communications council of Confederación Patronal de la
República Mexicana, S.P. (COPARMEX)                        
|                                                                                           |                                   | Education:                                                                           |                                                                                                                                                                                                                                  | Holds a degree in Industrial Engineering from ITESM and an MBA from IPADE                                                                                                                                                                                                                                                                                                                                                                      



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|                                                                                      |                                   |                                                    |                                                                                                                                                                                                                                                                                                         |                                                                                                                                                                                                                                                                                         
|------------------------------------------------------------------------------------- | --------------------------------- | -------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Genaro Borrego Estrada Vice-President of Corporate Affairs                            |                                   | Born: Joined FEMSA:
Appointed to current position: |                                                                                                                                                                                                                                                                                                         | February 1949 2007
 2007                                                                                                                                                                                                                                                                
|                                                                                      |                                   | Professional experience:                           |                                                                                                                                                                                                                                                                                                         | Constitutional Governor of the Mexican State of Zacatecas from 1986 to 1992, General Director of the Mexican Social Security Institute from 1993 to 2000, and Senator in Mexico for
the State of Zacatecas from 2000 to 2006                                                            
|                                                                                      |                                   | Directorships:                                     |                                                                                                                                                                                                                                                                                                         | Member of the boards of Fundación Mexicanos Primero, Human Staff, S.A., Crossmark LATAM, S.A, Fundación IMSS, and CEMEFI                                                                                                                                                                
|                                                                                      |                                   | Education:                                         |                                                                                                                                                                                                                                                                                                         | Holds a bachelors degree in International Relations from the Universidad Iberoamericana                                                                                                                                                                                                
|                                                                                      |                                   |                                                   
|Carlos Eduardo Aldrete Ancira General Counsel and Secretary of the Board of
Directors |                                   | Born: Joined FEMSA:
Appointed to current position: |                                                                                                                                                                                                                                                                                                         | August 1956 1979
 1996                                                                                                                                                                                                                                                                  
|                                                                                      | Directorships:                    |                                                    | Secretary of the board of directors of FEMSA, Coca-Cola FEMSA and all other sub-holding companies of FEMSA                                                                                                                                                                                             
|                                                                                      |                                   | Business experience within
FEMSA:                  |                                                                                                                                                                                                                                                                                                         | Extensive experience in international business and financial transactions, debt issuances and corporate restructurings and expertise in securities and private mergers and
acquisitions law                                                                                             
|                                                                                      |                                   | Education:                                         |                                                                                                                                                                                                                                                                                                         | Holds a law degree from the UANL and a masters degree in Comparative Law from the College of Law of the University of Illinois                                                                                                                                                          
|                                                                                      |                                   |                                                   
|Coca-Cola FEMSA                                                                       |                                   |                                                    |                                                                                                                                                                                                                                                                                                         |                                                                                                                                                                                                                                                                                         
|                                                                                      |                                   |                                                   
|Carlos Salazar Lomelín Chief Executive Officer of Coca-Cola FEMSA                     |                                   | Born: Joined FEMSA:
Appointed to current position: |                                                                                                                                                                                                                                                                                                         | April 1951 1973
 2000                                                                                                                                                                                                                                                                   
|                                                                                      | Business experience within
FEMSA: |                                                    | Has held managerial positions in several subsidiaries of FEMSA, including Grafo Regia, S.A. de C.V. and Plásticos Técnicos Mexicanos, S.A. de C.V., served as Chief
Executive Officer of FEMSA Cerveza, where he also held various management positions in the Commercial Planning and Export divisions
|                                                                                      |                                   | Directorships:                                     |                                                                                                                                                                                                                                                                                                         | Member of the boards of Coca-Cola FEMSA, BBVA Bancomer, AFORE Bancomer, S.A. de C.V., Seguros Bancomer, S.A. de C.V., member of the advisory board of Premio Eugenio Garza Sada,
Centro Internacional de Negocios Monterrey A.C. (CINTERMEX), Apex and the ITESMs EGADE Business School
|                                                                                      |                                   | Education:                                         |                                                                                                                                                                                                                                                                                                         | Holds a bachelors degree in economics from ITESM, and performed postgraduate studies in business administration at ITESM and economic development in Italy                                                                                                                             
|                                                                                      |                                   |                                                   
|Héctor Treviño Gutiérrez Chief Financial Officer of Coca-Cola FEMSA                   |                                   | Born: Joined FEMSA:
Appointed to current position: |                                                                                                                                                                                                                                                                                                         | August 1956 1981
 1993                                                                                                                                                                                                                                                                  
|                                                                                      |                                   | Business experience within
FEMSA:                  |                                                                                                                                                                                                                                                                                                         | Has held managerial positions in the international financing, financial planning, strategic planning and corporate development areas of FEMSA                                                                                                                                           
|                                                                                      |                                   | Directorships:                                     |                                                                                                                                                                                                                                                                                                         | Member of the boards of SIEFORES, Insurance and Pensions Committee of BBVA Bancomer and Vinte Viviendas Integrales, S.A.P.I. de C.V., and member of the Technical Committee of
Capital-3                                                                                                
|                                                                                      |                                   | Education:                                         |                                                                                                                                                                                                                                                                                                         | Holds a degree in chemical engineering from ITESM and an MBA from the Wharton Business School                                                                                                                                                                                           



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|                                                                |  |                                                    |  |                                                                                                                                                                                                                         
|--------------------------------------------------------------- |  | -------------------------------------------------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                                                                |  |                                                   
|FEMSA Comercio                                                  |  |                                                    |  |                                                                                                                                                                                                                         
|Eduardo Padilla Silva
Chief Executive Officer of FEMSA Comercio |  | Born: Joined FEMSA:
Appointed to current position: |  | January 1955
1997 2004                                                                                                                                                                                                  
|                                                                |  | Business experience within FEMSA:                  |  | Director of Planning and Control of FEMSA from 1997 to 1999 and Chief Executive Officer of the Strategic Procurement Business Division of FEMSA from 2000 until
2003                                                    
|                                                                |  | Other business experience:                         |  | Had a 20-year career in Alfa, culminating with a ten-year tenure as Chief Executive Officer of Terza, S.A. de C.V., major areas of expertise include operational control,
strategic planning and financial restructuring
|                                                                |  | Directorships:                                     |  | Member of the boards of Grupo Lamosa, S.A.B. de C.V., Club Industrial , A.C., Asociación Nacional de Tiendas de Autoservicios y Departamentales, A.C. and NACS, and
alternate member of the board of Coca-Cola FEMSA    
|                                                                |  | Education:                                         |  | Holds a degree in mechanical engineering from ITESM, an MBA from Cornell University and a Masters degree from IPADE                                                                                                     

Compensation of Directors and Senior Management

The compensation of Directors is approved at the AGM. For the year ended December 31, 2012, the aggregate compensation paid to our
directors was approximately Ps. 14 million.

For the year ended December 31, 2012, the aggregate compensation paid to
executive officers and senior management of FEMSA and its subsidiaries was approximately Ps. 1,297 million. Aggregate compensation includes bonuses we paid to certain members of senior management and payments in connection with the EVA stock
incentive plan described in Note 17 to our audited consolidated financial statements. Our senior management and executive officers participate in our benefit plan and post-retirement medical services plan on the same basis as our other employees.
Members of our board of directors do not participate in our benefit plan and post-retirement medical services plan, unless they are retired employees of our company. As of December 31, 2012, amounts set aside or accrued for all employees under
these retirement plans were Ps. 5,086 million, of which Ps. 2,110 million is already funded.

EVA Stock
Incentive Plan

In 2004, we, along with our subsidiaries, commenced a new stock incentive plan for the benefit of our
senior executives, which we refer to as the EVA stock incentive plan. This plan uses as its main evaluation metric the Economic Value Added (EVA) framework developed by Stern Stewart & Co., a compensation consulting firm. Under the EVA
stock incentive plan, eligible employees are entitled to receive a special cash bonus, which will be used to purchase shares of FEMSA (in the case of employees of FEMSA) or of both FEMSA and Coca-Cola FEMSA (in the case of employees of Coca-Cola
FEMSA). Under the plan it is also possible to provide stock options of FEMSA or Coca-Cola FEMSA to employees, however since the plans inception only shares have been granted.

Under this plan, each year, our Chief Executive Officer together with the Corporate Governance Committee of our board of directors,
together with the chief executive officer of the respective sub-holding company, determines the employees eligible to participate in the plan. A bonus formula is then created for each eligible employee, using the EVA framework, which determines the
number of shares to be received by such employee. The terms and conditions of the share-based payment arrangement are then agreed upon with the eligible employee, such that the employee can begin to accrue shares under the plan, which vest ratably
over a six year period. We account for the EVA stock incentive plan as an equity-settled share based payment transaction, as we will ultimately settle our obligations with our employees by issuing our own shares or those of our subsidiary Coca-Cola
FEMSA.



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The bonus amount is determined based on each eligible participants level of
responsibility and based on the EVA generated by the applicable business unit the employee works for. The formula considers the employees level of responsibility within the organization, the employees evaluation and competitive
compensation in the market. The bonus is granted to the eligible employee on an annual basis and after withholding applicable taxes.

The shares are administrated by a trust for the benefit of the eligible executives (the Administrative Trust). We created the Administrative Trust with the objective of administering the
purchase of FEMSA and Coca-Cola FEMSA shares, so that the shares can then be assigned (granted) to the eligible executives participating in the EVA stock incentive plan. The Administrative Trusts objectives are to acquire shares of FEMSA or of
Coca-Cola FEMSA and to manage the shares granted to the individual employees based on instructions set forth by the Technical Committee of the Administrative Trust. Once the shares are acquired following the Technical Committees instructions,
the Administrative Trust assigns to each participant their respective rights. As the trust is controlled and therefore consolidated by FEMSA, shares purchased in the market and held within the Administrative Trust are presented as treasury stock (as
it relates to FEMSAs shares) or as a reduction of the noncontrolling interest (as it relates to Coca-Cola FEMSAs shares). Should an employee leave prior to their shares vesting, they would lose the rights to such shares, which would then
remain within the Administrative Trust and be able to be reallocated to other eligible employees as determined by us. The incentive plan target is expressed in months of salary, and the final amount payable is computed based on a percentage of
compliance with the goals established every year.

All shares held in the Administrative Trust are considered outstanding for
diluted earnings per share purposes and dividends on shares held by the trusts are charged to retained earnings.

On
March 22, 2013, the trust that manages the EVA stock incentive plan held a total of 7,150,612 BD Units of FEMSA and 2,031,543 Series L Shares of Coca-Cola FEMSA, each representing 0.20% and 0.10% of the total number of shares outstanding of
FEMSA and of Coca-Cola FEMSA, respectively.

Insurance Policies

We maintain life insurance policies for all of our employees. These policies mitigate the risk of having to pay benefits in the event of
an industrial accident, natural or accidental death within or outside working hours, and total and permanent disability. We maintain a directors and officers insurance policy covering all directors and certain key executive officers for
liabilities incurred in their capacities as directors and officers.

Ownership by Management

Several of our directors are participants of a voting trust. Each of the trust participants of the voting trust is deemed to have
beneficial ownership with shared voting power over the shares deposited in the voting trust. As of March 15, 2013, 6,922,159,485 Series B Shares representing 74.86% of the outstanding Series B Shares were deposited in the voting trust. See
Item 7. Major Shareholders and Related Party Transactions.



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The following table shows the Series B Shares, Series D-B Shares and Series D-L Shares as of
March 15, 2013 beneficially owned by our directors and alternate directors who are participants in the voting trust, other than shares deposited in the voting trust:



|                                                                  |  |          |            |  |                 |  |      |            |  |  |                 |  |  |        |      |   |                 |  |            |  |  |  |      |  
|----------------------------------------------------------------- |  | -------- | ---------- |  | --------------- |  | ---- | ---------- |  |  | --------------- |  |  | ------ | ---- | - | --------------- |  | ---------- |  |  |  | ---- | -
|                                                                  |  | Series B |            |  | Series D-B      |  |      | Series D-L | 
|Beneficial Owner                                                  |  | Shares   |            |  | Percent ofClass |  |      | Shares     |  |  | Percent ofClass |  |  | Shares |      |   | Percent ofClass | 
|Eva Garza Lagüera Gonda                                           |  |          | 2,769,980  |  |                 |  | 0.03 | %          |  |  | 5,470,960       |  |  |        | 0.13 | % |                 |  | 5,470,960  |  |  |  | 0.12 | %
|Mariana Garza Lagüera Gonda                                       |  |          | 2,944,090  |  |                 |  | 0.03 | %          |  |  | 5,888,180       |  |  |        | 0.14 | % |                 |  | 5,888,180  |  |  |  | 0.14 | %
|Barbara Garza Lagüera Gonda                                       |  |          | 2,665,480  |  |                 |  | 0.03 | %          |  |  | 5,330,960       |  |  |        | 0.12 | % |                 |  | 5,330,960  |  |  |  | 0.12 | %
|Paulina Garza Lagüera Gonda                                       |  |          | 2,665,480  |  |                 |  | 0.03 | %          |  |  | 5,330,960       |  |  |        | 0.12 | % |                 |  | 5,330,960  |  |  |  | 0.12 | %
|Consuelo Garza de Garza                                           |  |          | 69,908,559 |  |                 |  | 0.76 | %          |  |  | 13,768,518      |  |  |        | 0.32 | % |                 |  | 13,768,518 |  |  |  | 0.32 | %
|Alberto Bailleres González                                        |  |          | 9,475,196  |  |                 |  | 0.10 | %          |  |  | 11,664,112      |  |  |        | 0.27 | % |                 |  | 11,664,112 |  |  |  | 0.27 | %
|Alfonso Garza Garza                                               |  |          | 1,524,095  |  |                 |  | 0.02 | %          |  |  | 2,999,790       |  |  |        | 0.07 | % |                 |  | 2,999,790  |  |  |  | 0.07 | %
|Max Michel Suberville                                             |  |          | 17,379,630 |  |                 |  | 0.19 | %          |  |  | 34,759,260      |  |  |        | 0.80 | % |                 |  | 34,759,260 |  |  |  | 0.80 | %
|Francisco José Calderón Rojas and José Fernando Calderón Rojas(1) |  |          | 8,317,759  |  |                 |  | 0.09 | %          |  |  | 16,558,518      |  |  |        | 0.38 | % |                 |  | 16,558,518 |  |  |  | 0.38 | %
|Juan Guichard Michel                                              |  |          | 367,079    |  |                 |  | 0.00 | %          |  |  | 298             |  |  |        | 0.00 | % |                 |  | 298        |  |  |  | 0.00 | %



|(1) | Shares beneficially owned through various family-controlled entities
|--- | --------------------------------------------------------------------

To our knowledge, no other director or officer is the beneficial owner of more than 1% of any class of our capital stock.

Board Practices

Our bylaws state that the board
of directors will meet at least once every three months following the end of each quarter to discuss our operating results and the advancement in the achievement of strategic objectives. Our board of directors can also hold extraordinary meetings.
See Item 10. Additional InformationBylaws.

Under our bylaws, directors serve one-year terms although
they continue in office even after the term for which they were appointed ends for up to 30 calendar days, as set forth in article 24 of Mexican Securities Law. None of our directors or senior managers of our subsidiaries has service contracts
providing for benefits upon termination of employment, other than post-retirement medical services plans and post-retirement pension plans for our senior managers on the same basis as our other employees.

Our board of directors is supported by committees, which are working groups that analyze issues and provide recommendations to the board
of directors regarding their respective areas of focus. The executive officers interact periodically with the committees to address management issues. Each committee has a non-member secretary who attends meetings but is not a member of the
committee. The following are the three committees of the board of directors:



| |  |  | Audit Committee. The Audit Committee is responsible for (1) reviewing the accuracy and integrity of quarterly and annual financial
statements in accordance with accounting, internal control and auditing requirements, (2) the appointment, compensation, retention and oversight of the independent auditor, who reports directly to the Audit Committee and (3) identifying
and following-up on contingencies and legal proceedings. The Audit Committee has implemented procedures for receiving, retaining and addressing complaints regarding accounting, internal control and auditing matters, including the submission of
confidential, anonymous complaints from employees regarding questionable accounting or auditing matters. The Chairman of the Audit Committee submits an annual report to the board of directors of the Audit Committees activities performed during
the corresponding fiscal year. To carry out its duties, the Audit Committee may hire independent counsel and other advisors. As necessary, the company compensates the independent auditor and any outside advisor hired by the Audit Committee and
provides funding for ordinary administrative expenses incurred by the Audit Committee in the course of its duties. The current Audit Committee members are: José Manuel Canal Hernando (Chairman and Financial Expert), Francisco Zambrano
Rodríguez, Ernesto Cruz Velázquez de León and Alfonso González Migoya. Each member of the Audit Committee is an independent director, as required by the Mexican Securities Law and applicable U.S. Securities Laws and NYSE
listing standards. The Secretary of the Audit Committee is José González Ornelas, head of FEMSAs internal audit department.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Finance and Planning Committee. The Finance and Planning Committees responsibilities include (1) evaluating the investment and
financing policies proposed by the Chief Executive Officer; and (2) evaluating risk factors to which the corporation is exposed, as well as evaluating its management policies. The current Finance and Planning Committee members are: Ricardo
Guajardo Touché (Chairman), Federico Reyes García, Robert E. Denham, Francisco Javier Fernández Carbajal and Alfredo Livas Cantú. The Secretary of the Finance and Planning Committee is Javier Astaburuaga Sanjines.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Corporate Practices Committee. The Corporate Practices Committee is responsible for preventing or reducing the risk of performing operations
that could damage the value of our company or that benefit a particular group of shareholders. The committee may call a shareholders meeting and include matters on the agenda for that meeting that it may deem appropriate, approve policies on
the use of our companys assets or related party transactions, approve the compensation of the chief executive officer and relevant officers and support our board of directors in the elaboration of reports on accounting practices. The Chairman
of the Corporate Practices Committee submits an annual report to the board of directors of the Corporate Practices Committees activities performed during the corresponding fiscal year. The chairman of the Corporate Practices Committee is
Helmut Paul. The additional members are: Robert E. Denham, Ricardo Saldívar Escajadillo, and Moises Naim. Each member of the Corporate Practices Committee is an independent director. The Secretary of the Corporate Practices Committee is
Javier Astaburuaga Sanjines.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Employees

As of December 31, 2012, our headcount by geographic region was as follows: 146,695 in Mexico, 6,076 in Central America, 6,400 in
Colombia, 7,787 in Venezuela, 12,470 in Brazil, 2,827 in Argentina and 5 in the United States. We include in headcount employees of third-party distributors and non-management store employees. The table below sets forth headcount for the years ended
December 31, 2012, 2011, and 2010:

Headcount for the Year Ended December 31,



|                     |  |           |         |  |       |  |        |       |  |  |           |  |  |       |        |  |       |  |        |           |  |  |         |  |  |       |        |  |  |  |        |  |  |  |         | 
|-------------------- |  | --------- | ------- |  | ----- |  | ------ | ----- |  |  | --------- |  |  | ----- | ------ |  | ----- |  | ------ | --------- |  |  | ------- |  |  | ----- | ------ |  |  |  | ------ |  |  |  | ------- | 
|                     |  | 2012      |         |  | 2011  |  |        | 2010  | 
|                     |  | Non-Union |         |  | Union |  |        | Total |  |  | Non-Union |  |  | Union |        |  | Total |  |        | Non-Union |  |  | Union   |  |  | Total |       
|Sub-holding company: |  |           |         |  |       |  |        |       |  |  |           |  |  |       |        |  |       |  |        |           |  |  |         |  |  |       |        |  |  |  |        |  |  |  |         | 
|Coca-Cola FEMSA(1)   |  |           | 32,272  |  |       |  | 41,123 |       |  |  | 73,395    |  |  |       | 32,362 |  |       |  | 37,517 |           |  |  | 69,879  |  |  |       | 26,118 |  |  |  | 33,085 |  |  |  | 59,203  | 
|FEMSA Comercio(2)    |  |           | 59,358  |  |       |  | 32,585 |       |  |  | 91,943    |  |  |       | 56,914 |  |       |  | 26,906 |           |  |  | 83,820  |  |  |       | 51,919 |  |  |  | 21,182 |  |  |  | 73,101  | 
|Other                |  |           | 9,371   |  |       |  | 7,551  |       |  |  | 16,922    |  |  |       | 8,043  |  |       |  | 6,628  |           |  |  | 14,671  |  |  |       | 6,270  |  |  |  | 5,989  |  |  |  | 12,259  | 
|Total                |  |           | 101,001 |  |       |  | 81,259 |       |  |  | 182,260   |  |  |       | 97,319 |  |       |  | 71,051 |           |  |  | 168,370 |  |  |       | 84,307 |  |  |  | 60,256 |  |  |  | 144,563 | 



|(1) | Includes employees of third-party distributors whom we do not consider to be our employees, amounting to 9,309, 9,043, and 8,101 in 2012, 2011 and 2010, respectively.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | Includes non-management store employees, whom we do not consider to be our employees, amounting to 50,176, 48,801, and 44,625 in 2012, 2011 and 2010 respectively.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------

As of December 31, 2012, our subsidiaries had entered into 306 collective bargaining or similar agreements
with personnel employed at our operations. Each of the labor unions in Mexico is associated with one of eight different national Mexican labor organizations. In general, we have a good relationship with the labor unions throughout our operations,
except for in Colombia, Venezuela and Guatemala which are or have been the subject of significant labor-related litigation. See Item 8. Financial InformationLegal ProceedingsCoca-Cola FEMSA. The agreements applicable
to our Mexican operations generally have an indefinite term and provide for an annual salary review and for review of other terms and conditions, such as fringe benefits, every two years.



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The table below sets forth the number of collective bargaining agreements and unions for our
employees:

Collective Bargaining Labor Agreements Between

Sub-holding Companies and Unions

As of December 31, 2012



|                    |  |                                |     |  |              |  |     | 
|------------------- |  | ------------------------------ | --- |  | ------------ |  | --- | 
|Sub-holding Company |  | CollectiveBargainingAgreements |     |  | Labor Unions | 
|Coca-Cola FEMSA     |  |                                | 126 |  |              |  | 82  | 
|FEMSA Comercio(1)   |  |                                | 106 |  |              |  | 4   | 
|Others              |  |                                | 74  |  |              |  | 18  | 
|Total               |  |                                | 306 |  |              |  | 104 | 



|(1) | Does not include non-management store employees, who are employed directly by each individual store.
|--- | ----------------------------------------------------------------------------------------------------



|ITEM 7. | MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
|------- | -------------------------------------------------

Major Shareholders

The following table
identifies each owner of more than 5% of any class of our shares known to the company as of March 15, 2013. Except as described below, we are not aware of any holder of more than 5% of any class of our shares. Only the Series B Shares have full
voting rights under our bylaws.

Ownership of Capital Stock as of March 15, 2013



|                                                                     |  |                    |               |  |                      |  |       |                      |  |  |                                   |  |  |              |       |   |                 |  |             |  |  |  |       |   |  |  |       |  
|-------------------------------------------------------------------- |  | ------------------ | ------------- |  | -------------------- |  | ----- | -------------------- |  |  | --------------------------------- |  |  | ------------ | ----- | - | --------------- |  | ----------- |  |  |  | ----- | - |  |  | ----- | -
|                                                                     |  | Series B
Shares(1) |               |  | Series D-B
Shares(2) |  |       | Series D-L
Shares(3) |  |  | Total Sharesof FEMSACapital Stock | 
|                                                                     |  | Shares Owned       |               |  | Percentof Class      |  |       | Shares Owned         |  |  | Percentof Class                   |  |  | Shares Owned |       |   | Percentof Class |  |            
|Shareholder                                                          |  |                    |               |  |                      |  |       |                      |  |  |                                   |  |  |              |       |   |                 |  |             |  |  |  |       |   |  |  |       |  
|Technical Committee and Trust Participants under the Voting Trust(4) |  |                    | 6,922,159,485 |  |                      |  | 74.86 | %                    |  |  |                                  |  |  |              |      |   |                 |  |            |  |  |  |      |   |  |  | 38.69 | %
|Aberdeen Asset Management PLC(5)                                     |  |                    | 282,293,390   |  |                      |  | 3.05  | %                    |  |  | 564,586,780                       |  |  |              | 13.06 | % |                 |  | 564,586,780 |  |  |  | 13.06 | % |  |  | 7.89  | %
|William H. Gates III(6)                                              |  |                    | 281,053,490   |  |                      |  | 3.04  | %                    |  |  | 562,106,980                       |  |  |              | 13.00 | % |                 |  | 562,106,980 |  |  |  | 13.00 | % |  |  | 7.85  | %



|(1) | As of March 15 2013, there were 2,161,177,770 Series B Shares outstanding.
|--- | --------------------------------------------------------------------------



|(2) | As of March 15, 2013, there were 4,322,355,540 Series D-B Shares outstanding.
|--- | -----------------------------------------------------------------------------



|(3) | As of March 15, 2013, there were 4,322,355,540 Series D-L Shares outstanding.
|--- | -----------------------------------------------------------------------------



|(4) | As a consequence of the voting trusts internal procedures, the following trust participants are deemed to have beneficial ownership with shared voting power over
those same deposited shares: BBVA Bancomer, S.A., as Trustee under Trust No. F/25078-7 (controlled by Max Michel Suberville), J.P. Morgan (Suisse), S.A., as Trustee under a trust (controlled by Paulina Garza Lagüera Gonda), Bárbara Garza
Lagüera Gonda, Mariana Garza Lagüera Gonda, Eva Gonda Rivera, Eva Maria Garza Lagüera Gonda, Consuelo Garza Lagüera de Garza, Alfonso Garza Garza, Patricio Garza Garza, Juan Carlos Garza Garza, Eduardo Garza Garza, Eugenio Garza
Garza, Alberto Bailleres González, Maria Teresa Gual Aspe de Bailleres, Inversiones Bursátiles Industriales, S.A. de C.V. (controlled by the Garza Lagüera family), Corbal, S.A. de C.V. (controlled by Alberto Bailleres
González), Magdalena Michel de David, Alepage, S.A. (controlled by Consuelo Garza Lagüera de Garza), BBVA Bancomer, S.A. as Trustee under Trust No. F/29013-0 (controlled by the estate of José Calderón Ayala, late father of
José Calderón Rojas), Max Michel Suberville, Max David Michel, Juan David Michel, Monique David de VanLathem, Renee Michel de Guichard, Magdalena Guichard Michel, Rene Guichard Michel, Miguel Guichard Michel, Graciano Guichard Michel,
Juan Guichard Michel, Franca Servicios, S.A. de C.V. (controlled by the estate of José Calderón Ayala, late father of José Calderón Rojas), BBVA Bancomer, S.A., as Trustee under Trust No. F/29490-0 (controlled by Alberto,
Susana and Cecilia Bailleres), BBVA Bancomer, S.A., as Trustee under Trust No. F/710004 (controlled by Magdalena Michel de David) and BBVA Bancomer, S.A., as Trustee under Trust No. F/700005 (controlled by Renee Michel de Guichard).
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(5) | As reported on Schedule 13F filed on December 31, 2012 by Aberdeen Asset Management PLC.
|--- | ----------------------------------------------------------------------------------------



|(6) | Includes aggregate shares beneficially owned by Cascade Investments, LLC, over which William H. Gates III has sole voting and dispositive power, and shares beneficially
owned by the Bill and Melinda Gates Foundation Trust, over which William H. Gates III and Melinda French Gates have shared voting and dispositive power.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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As of February 28, 2013, there were 48 holders of record of ADSs in the United States,
which represented approximately 56% of our outstanding BD Units. Since a substantial number of ADSs are held in the name of nominees of the beneficial owners, including the nominee of The Depository Trust Company, the number of beneficial owners of
ADSs is substantially greater than the number of record holders of these securities.

Related-Party Transactions

Voting Trust

The trust participants, who are our principal shareholders, agreed on May 6, 1998 to deposit a majority of their shares, which we refer to as the trust assets, of FEMSA into the voting trust, and
later entered into an amended agreement on August 8, 2005, following the substitution by Banco Invex, S.A. as trustee to the voting trust, which agreement was subsequently renewed on March 15, 2013. The primary purpose of the voting trust
is to permit the trust assets to be voted as a block, in accordance with the instructions of the technical committee of the voting trust. The trust participants are separated into seven trust groups and the technical committee is comprised of one
representative appointed by each trust group. The number of B Units corresponding with each trust group (the proportional share of the shares deposited in the trust of such group) determines the number of votes that each trust representative has on
the technical committee. Most matters are decided by a simple majority of the trust assets.

The trust participants agreed to
certain transfer restrictions with respect to the trust assets. The trust is irrevocable, for a term that will conclude on January 17, 2020 (subject to additional five-year renewal terms), during which time, trust assets may be transferred by
trust participants to spouses and immediate family members and, subject to certain conditions, to companies that are 100% owned by trust participants, which we refer to as the permitted transferees, provided in all cases that the transferee agrees
to be bound by the terms of the voting trust. In the event that a trust participant wishes to sell part of its trust assets to someone other than a permitted transferee, the other trust participants have a right of first refusal to purchase the
trust assets that the trust participant wishes to sell. If none of the trust participants elects to acquire the trust assets from the selling trust participant, the technical committee will have a right to nominate (subject to the approval of
technical committee members representing 75% of the trust assets, excluding trust assets that are the subject of the sale) a purchaser for such trust assets. In the event that none of the trust participants or a nominated purchaser elects to acquire
trust assets, the selling trust participant will have the right to sell the trust assets to a third-party on the same terms and conditions that were offered to the trust participants. Acquirors of trust assets will only be permitted to become
parties to the voting trust upon the affirmative vote by the technical committee of at least 75% of the trust shares, which must include trust shares represented by at least three trust group representatives. In the event that a trust participant
holding a majority of the trust assets elects to sell its trust assets, the other trust participants have tag along rights that will enable them to sell their trust assets to the acquiror of the selling trust participants trust
assets.

Because of their ownership of a majority of the Series B Shares, the trust participants may be deemed to control our
company. Other than as a result of their ownership of the Series B Shares, the trust participants do not have any voting rights that are different from those of other shareholders.

Interest of Management in Certain Transactions

The following is a summary of the main transactions we have entered into with entities for which members of our board of directors or
management serve as a member of the board of directors or management. Each of these transactions was entered into in the ordinary course of business, and we believe each is on terms comparable to those that could be obtained in arms length
negotiations with unaffiliated third parties. Under our bylaws, transactions entered with related parties not in the ordinary course of business are subject to the approval of our board of directors, subject to the prior opinion of the corporate
practices committee.

On April 30, 2010, José Antonio Fernández Carbajal, our Chairman and Chief Executive
Officer, started to serve as a member of the Board of Directors of Heineken Holding, N.V. and the Supervisory Board of Heineken N.V. Javier Astaburuaga Sanjines, our Chief Financial and Strategic Development Officer, also serves on the supervisory
Board of Heineken N.V. as of April 30, 2010. We made purchases of beer in the ordinary course of business from the Heineken Group in the amount of Ps. 9,397 million in 2011 and Ps. 11,013 million in 2012. We also supplied logistics
and administrative services to subsidiaries of Heineken for a total of Ps. 2,169 million in 2011 and Ps. 2,979 million in 2012. As of the end of December 31, 2012 and 2011, our net balance due to Heineken amounted to Ps.
1,477 million and Ps. 1,291 million, respectively.



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We, along with certain of our subsidiaries, regularly engage in financing and insurance
coverage transactions, including entering into loans and bond offerings in the local capital markets, with subsidiaries of BBVA Bancomer, a financial services holding company of which Alberto Bailleres González, Ricardo Guajardo
Touché, José Antonio Fernández Carbajal, and Barbara Garza Lagüera Gonda , who are also directors of FEMSA, are directors, and for which José Manuel Canal Hernando, also a director of FEMSA, serves as Statutory
Auditor. We made interest expense payments and fees paid to BBVA Bancomer in respect of these transactions of Ps.205 million and Ps. 128 million as of December 31, 2012 and 2011, respectively. The total amount due to BBVA Bancomer as of
the end of December 31, 2012 and 2011 was Ps. 1,136 million and Ps. 1,076 million, respectively, and we also had a receivable balance with BBVA Bancomer of Ps. 2,299 million and Ps. 2,791 million, respectively, as of
December 31, 2012 and 2011.

We regularly engage in the ordinary course of business in hedging transactions, and enter
into loans and credit line facilities on an arms length basis with subsidiaries of Grupo Financiero Banamex, S.A. de C.V., or Grupo Financiero Banamex, a financial services holding company which qualified as our related party until March 2011.
The interest expense and fees paid to Grupo Financiero Banamex as of December 31, 2011 was Ps. 28 million.

We maintain
an insurance policy covering medical expenses for executives issued by Grupo Nacional Provincial, S.A.B., an insurance company of which Alberto Bailleres González and Max Michel Suberville, who are also directors of FEMSA, and Juan Guichard
Michel, who is an alternate director of FEMSA, are directors. The aggregate amount of premiums paid under these policies was approximately Ps. 57 million and Ps. 59 million in 2012 and 2011, respectively.

We, along with certain of our subsidiaries, spent Ps. 124 million and Ps. 86 million in the ordinary course of business in 2012
and 2011, respectively, in publicity and advertisement purchased from Grupo Televisa, S.A.B., a media corporation in which our Chairman and Chief Executive Officer, José Antonio Fernández Carbajal, and two of our Directors, Alberto
Bailleres González and Michael Larson, serve as directors.

Coca-Cola FEMSA, in its ordinary course of business,
purchased Ps. 1,577 million and Ps. 1,248 million in 2012 and 2011, respectively, in juices from subsidiaries of Jugos del Valle.

In October 2011, Coca-Cola FEMSA executed certain agreements with affiliates of Grupo Tampico to acquire specific products and services such as plastic cases, certain truck and car brands, as well as auto
parts, exclusively for the territories of Grupo Tampico. The agreements provide for certain preferences to be elected as suppliers in Coca-Cola FEMSAs suppliers bidding processes.

FEMSA Comercio, in its ordinary course of business, purchased Ps. 2,394 million and Ps. 2,270 million in 2012 and 2011,
respectively, in baked goods and snacks for its stores from subsidiaries of Bimbo, of which Ricardo Guajardo Touché, one of FEMSAs directors, is a director. FEMSA Comercio also purchased Ps. 408 million and Ps. 316 million in
2012 and 2011, respectively, in juices from subsidiaries of Jugos del Valle.

José Antonio Fernández Carbajal,
Eva Garza Lagüera Gonda, Mariana Garza Lagüera Gonda, Ricardo Guajardo Touché, Alfonso Garza Garza and Armando Garza Sada, who are directors or alternate directors of FEMSA, are also members of the board of directors of ITESM, which
is a prestigious university system with headquarters in Monterrey, Mexico that routinely receives donations from FEMSA and its subsidiaries. For the years ended December 31, 2012 and 2011, donations to ITESM amounted to Ps. 109 million and
Ps. 81 million, respectively.

José Antonio Fernández Carbajal, Alfonso Garza Garza, Federico Reyes Garcia,
and Javier Astaburuaga Sanjines, who are directors, alternate directors and senior officers of FEMSA, are also members of the board of directors of Fundación FEMSA, A.C., which is a social investment instrument for communities in Latin
America. For the years ended December 31, 2012 and 2011, donations to Fundación FEMSA, A.C. amounted to Ps. 864 million and Ps. 46 million, respectively.



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Business Transactions between Coca-Cola FEMSA, FEMSA and The Coca-Cola Company

Coca-Cola FEMSA regularly engages in transactions with The Coca-Cola Company and its affiliates. Coca-Cola FEMSA purchases
all of its concentrate requirements for Coca-Cola trademark beverages from The Coca-Cola Company. Total expenses charged to Coca-Cola FEMSA by The Coca-Cola Company for concentrates were approximately Ps. 23,886 million and Ps.
20,882 million in 2012 and 2011, respectively. Coca-Cola FEMSA and The Coca-Cola Company pay and reimburse each other for marketing expenditures. The Coca-Cola Company also contributes to Coca-Cola FEMSAs coolers, bottles and case
investment program. Coca-Cola FEMSA received contributions to its marketing expenses of Ps. 3,018 million and Ps. 2,595 million in 2012 and 2011, respectively.

In December 2007 and in May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSA by The Coca-Cola
Company pursuant to Coca-Cola FEMSAs bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16 million. Revenues from the sale of proprietary brands realized in prior
years in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period. The balance to be amortized amounted to Ps. 98 million and Ps.
302 million as of December 31, 2012 and 2011, respectively. The short-term portions are included in other current liabilities. The long-term portions are included in other liabilities.

In Argentina, Coca-Cola FEMSA purchases its pre-formed plastic ingots, as well as its returnable plastic bottles from Embotelladora del
Atlántico S.A., a local subsidiary of Embotelladora Andina, S.A., a Coca-Cola bottler with operations in Argentina, Chile and Brazil in which The Coca-Cola Company has a substantial interest.

In Argentina, Coca-Cola FEMSA mainly uses High Fructose Corn Syrup that Coca-Cola FEMSA purchases from several different local suppliers
as a sweetener in its products instead of sugar. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases pre-formed plastic ingots, as well as returnable plastic
bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., a bottler of The Coca-Cola Company with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola
FEMSA also acquires pre-formed plastic ingots from ALPLA Avellaneda S.A. and other suppliers.

In November 2007,
Administración S.A.P.I., a Mexican company owned directly or indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle. The business of Jugos del Valle in the United States was
acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Colabottlers entered into a joint business for the Mexican and the Brazilian operations, respectively, of Jugos
del Valle. Taking into account the participation held by Grupo Fomento Queretano, Coca-Cola FEMSA currently holds an interest of 25.1% in the Mexican joint business and approximately 19.7% in the Brazilian joint businesses. Jugos del Valle sells
fruit juice-based beverages and fruit derivatives.

In February 2009, Coca-Cola FEMSA acquired with The Coca-Cola Company the
Brisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller plc. Coca-Cola FEMSA acquired the production assets and the distribution territory, and The Coca-Cola Company acquired the Brisa brand. Coca-Cola
FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute the Brisa portfolio of products in Colombia.

In May 2009, Coca-Cola FEMSA completed a transaction to develop the Crystal trademark water business in Brazil with
The Coca-Cola Company.

In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company along with other Brazilian
Coca-Colabottlers the business operations of the Matte Leãotea brand. As of March 31, 2013 Coca-Cola FEMSA has a 19.4% indirect interest in the Matte Leão business in Brazil.



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In September 2010, FEMSA sold Promotora to The Coca-Cola Company. Promotora was the owner of
the Mundet brands of soft drinks in Mexico.

In March 2011, Coca-Cola FEMSA, together with The Coca-Cola Company and
through Compañía Panameña de Bebidas S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA will continue to develop this
business with The Coca-Cola Company.

In March 2011, with The Coca-Cola Company, through Compañía de Bebidas
Panameñas S.A.P.I. de C.V. Coca-Cola FEMSA entered into several credit agreements, pursuant to which it lent an aggregate amount of US$ 112.3 million to Estrella Azul. Subject to certain events which could lead to an acceleration of
payments, the principal balance of the Credit Facilities is payable in one installment on March 24, 2021.

In August
2012, Coca-Cola FEMSA acquired, through Jugos del Valle, an indirect participation in Santa Clara, an important producer of milk and dairy products in Mexico. Coca-Cola FEMSA currently owns an indirect participation of 23.8% in Santa Clara.

In December, 2012, Coca-Cola FEMSA reached an agreement with The Coca-Cola Company to acquire a 51% non-controlling
majority stake of CCBPI for US $688.5 million in an all-cash transaction. Coca-Cola FEMSA closed this transaction on January 25, 2013. The implied enterprise value of 100% of CCPBI is US$ 1,350 million. Coca-Cola FEMSA will have an option to
acquire all of the remaining 49% of the capital stock of CCBPI at any time during the seven years following the closing, at the same enterprise value adjusted for a carrying cost and certain other adjustments. Coca-Cola FEMSA will have a put option,
exercisable six years after the initial closing, to sell its ownership in CCBPI back to The Coca-Cola Company at a price that will be calculated using the same EBITDA multiple used in the acquisition of the 51% stake of CCBPI, capped at the
aggregate enterprise value for the amount acquired, adjusted for certain items. Coca-Cola FEMSA will be managing the day-to-day operations of the business. The Coca-Cola Company will have certain rights on the operational business plan. Given the
terms of both the options agreements and Coca-Cola FEMSAs shareholders agreement with The Coca-Cola Company, Coca-Cola FEMSA will not consolidate the results of CCBPI. Coca-Cola FEMSA will recognize the results of CCBPI using the equity
method. CCBPI sold approximately 531 million unit cases of beverages during 2012 and generated revenues of approximately US$ 1.1 billion. See Item 19. ExhibitsExhibit 4.28.



|ITEM 8. | FINANCIAL INFORMATION
|------- | ---------------------

Consolidated Financial Statements

See pages F-1 through F-144, incorporated herein by reference.

Dividend Policy

For a discussion of our dividend policy, See Item 3. Key InformationDividends and Item 10. Additional Information.

Legal Proceedings

We are party to various legal proceedings in the ordinary course of business. Other than as disclosed in this annual report, we are not currently involved in any litigation or arbitration proceeding,
including any proceeding that is pending or threatened of which we are aware, which we believe will have, or has had, a material adverse effect on our company. Other legal proceedings that are pending against or involve us and our subsidiaries are
incidental to the conduct of our and their business. We believe that the ultimate disposition of such other proceedings individually or on an aggregate basis will not have a material adverse effect on our consolidated financial condition or results.



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Coca-Cola FEMSA

Mexico

Antitrust Matters

During 2000, the CFC, pursuant to complaints filed by PepsiCo and certain of its bottlers in Mexico, began an investigation of The
Coca-Cola Company Export Corporation (TCECC) and the Mexican Coca-Cola bottlers for alleged monopolistic practices through exclusivity arrangements with certain retailers. Nine of Coca-Cola FEMSAs Mexican subsidiaries, including those that it
acquired as a result of its merger with Grupo CIMSA, Grupo Tampicos beverage division, and Grupo Fomento Queretano, are involved in this matter. After the corresponding legal proceedings in 2008, a Mexican Federal Court rendered an adverse
judgment against two out of Coca-Cola FEMSAs nine Mexican subsidiaries involved in the proceedings, upholding a fine of approximately Ps. 10.5 million imposed by CFC on each of the two subsidiaries and ordering the immediate suspension of
such practices of alleged exclusivity arrangements and conditional dealing. With respect to the complaints against the remaining seven subsidiaries, a favorable resolution was rendered in Mexican Federal Court and the CFC, which ruling dropped the
fines and ruled in favor of six of Coca-Cola FEMSAs subsidiaries, on the grounds of insufficient evidence to prove individual and specific liability in the alleged antitrust violations. On August 7, 2012, the court dismissed and denied an
appeal that Coca-Cola FEMSA filed on behalf of Grupo Fomento Queretano, which had received an adverse judgment. Coca-Cola FEMSA filed a motion for reconsideration on September 12, 2012 and is awaiting final resolution.

In February 2009, the CFC began a new investigation of alleged monopolistic practices consisting of sparkling beverage sales subject to
exclusivity agreements and the granting of discounts and/or benefits in exchange for exclusivity arrangements with certain retailers. In December 2011, the CFC closed this investigation on the grounds of insufficient evidence of monopolistic
practices by The Coca-Cola Company and its bottlers. However, on February 9, 2012 the plaintiff appealed the decision of the CFC. The CFC confirmed its initial ruling. In a related case, a Circuit Court has ruled that the CFC must reexamine
part of the evidence originally provided by a plaintiff. It is currently unclear how the CFC will rule upon this appeal.

Colombia

Labor Matters

During July 2001, a labor union and several individuals from the Republic of Colombia filed a lawsuit in the U.S. District Court for the Southern District of Florida against certain of Coca-Cola
FEMSAs subsidiaries. The plaintiffs alleged that the subsidiaries engaged in wrongful acts against the labor union and its members in Colombia, including kidnapping, torture, death threats and intimidation. The complaint alleges claims under
the U.S. Alien Tort Claims Act, Torture Victim Protection Act, Racketeer Influenced and Corrupt Organizations Act and state tort law and seeks injunctive and declaratory relief and damages of more than US$ 500 million, including treble and
punitive damages and the cost of the suit, including attorney fees. In September 2006, the federal district court dismissed the complaint with respect to all claims. The plaintiffs appealed and in August 2009, the Appellate Court affirmed the
decision in favor of Coca-Cola FEMSAs subsidiaries. The plaintiffs moved for a rehearing, and in September 2009, the rehearing motion was denied. Plaintiffs attempted to seek reconsideration en banc, but the Court dismissed the entire
case for lack of jurisdiction and such resolution is final and cannot be appealed.

Venezuela

Tax Matters

In 1999, some of Coca-Cola FEMSAs Venezuelan subsidiaries received notice of indirect tax claims asserted by the Venezuelan tax authorities. These subsidiaries have taken the appropriate measures
against these claims at the administrative level and filed appeals with the Venezuelan courts. The claims currently amount to approximately US$ 21.1 million (approximately Ps. 250 million). Coca-Cola FEMSA has certain rights to indemnification
from Venbottling Holding, Inc., a former shareholder of Panamco and The Coca-Cola Company, for a substantial portion of the claims. Coca-Cola FEMSA does not believe that the ultimate resolution of these cases will have a material adverse effect on
its financial condition or results.



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Brazil

Antitrust Matters

Several claims have been filed against Coca-Cola FEMSA
by private parties that allege anticompetitive practices by Coca-Cola FEMSAs Brazilian subsidiaries. The plaintiffs are Ragi (Dolly), a Brazilian producer of B Brands, and PepsiCo, alleging anticompetitive practices by Spal
Indústria Brasileira de Bebidas, S.A. and Recofarma Indústria do Amazonas Ltda. Of the four claims Dolly filed against us, the only one remaining concerns a denial of access to common suppliers. Of the two claims made by PepsiCo, the
first concerns exclusivity arrangements at the point of sale, and the second is an alleged corporate espionage allegation against the Pepsi bottler, BAESA, which the Ministry of Economy recommended to be dismissed for lack of evidence. Under
Brazilian law, each of these claims could result in substantial monetary fines and other penalties although we believe each of the claims is without merit. Regarding the claims made by Pepsico, in December 2012, the Administrative Council of
Economic Defense (CADE) issued a decision dismissing the claim related to exclusivity arrangements at the point of sale. Also in December 2012, CADE issued a technical note advocating dismissal of the claim related to an alleged
corporate espionage against the Pepsi bottler, BAESA, for lack of evidence. Currently, we are awaiting the final decision.

Significant Changes

Except as disclosed under Recent Developments in Item 5, no significant changes
have occurred since the date of the annual financial statements included in this annual report.



|ITEM 9. | THE OFFER AND LISTING
|------- | ---------------------

Description of Securities

We have three series of capital stock, each with no par value:



| |  |  | Series B Shares;
| | - |  | ----------------



| |  |  | Series D-B Shares; and
| | - |  | ----------------------



| |  |  | Series D-L Shares.
| | - |  | ------------------

Series B Shares have full voting rights, and Series D-B and D-L Shares have limited voting rights. The shares of our company are not separable and may be transferred only in the following forms:



| |  |  | B Units, consisting of five Series B Shares; and
| | - |  | ------------------------------------------------



| |  |  | BD Units, consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares.
| | - |  | --------------------------------------------------------------------------------------------

At our AGM held on March 29, 2007, our shareholders approved a three-for-one stock split in respect all of our outstanding capital
stock, which became effective in May 2007. Following the stock split, our total capital stock consists of 2,161,177,770 BD Units and 1,417,048,500 B Units. Our stock split also resulted in a three-for-one stock split of our ADSs. The stock-split was
conducted on a pro-rata basis in respect of all holders of our shares and all ADS holders of record as of May 25, 2007, and the ratio of voting and non-voting shares was maintained, thereby preserving our ownership structure as it was prior to
the stock-split.

On April 22, 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the
unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008, absent further shareholder action.

Previously, our bylaws provided that on May 11, 2008, each Series D-B Share would automatically convert into one Series B Share with full voting rights, and each Series D-L Share would automatically
convert into one Series L Share with limited voting rights. At that time:



| |  |  | the BD Units and the B Units would cease to exist and the underlying Series B Shares and Series L Shares would be separate; and
| | - |  | -------------------------------------------------------------------------------------------------------------------------------



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| |  |  | the Series B Shares and Series L Shares would be entitled to share equally in any dividend, and the dividend preferences of the Series D-B Shares and
Series D-L Shares of 125% of any amount distributed in respect of each Series B Share existing prior to May 11, 2008, would be terminated.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

However, following the April 22, 2008, shareholder approvals, these changes will no longer occur and instead our share and unit structure will remain unchanged, absent shareholder action, as follows:



| |  |  | the BD Units and the B Units will continue to exist; and
| | - |  | --------------------------------------------------------



| |  |  | the dividend preferences of the Series D-B Shares and Series D-L Shares of 125% of any amount distributed in respect of each Series B Share will
continue to exist.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------

The following table sets forth information regarding our capital stock as of
March 31, 2013:



|                                 |  |        |                |  |                       |  |       |                                |  |  |       |  
|-------------------------------- |  | ------ | -------------- |  | --------------------- |  | ----- | ------------------------------ |  |  | ----- | -
|                                 |  | Number |                |  | Percentage 
ofCapital |  |       | Percentage ofFull
VotingRights | 
|Class                            |  |        |                |  |                       |  |       |                                | 
|Series B Shares (no par value)   |  |        | 9,246,420,270  |  |                       |  | 51.68 | %                              |  |  | 100   | %
|Series D-B Shares (no par value) |  |        | 4,322,355,540  |  |                       |  | 24.16 | %                              |  |  | 0     | %
|Series D-L Shares (no par value) |  |        | 4,322,355,540  |  |                       |  | 24.16 | %                              |  |  | 0     | %
|Total Shares                     |  |        | 17,891,131,350 |  |                       |  | 100   | %                              |  |  | 100   | %
|Units                            |  |        |                |  |                       |  |       |                                | 
|BD Units                         |  |        | 2,161,177,770  |  |                       |  | 60.40 | %                              |  |  | 23.47 | %
|B Units                          |  |        | 1,417,048,500  |  |                       |  | 39.60 | %                              |  |  | 76.63 | %
|Total Units                      |  |        | 3,578,226,270  |  |                       |  | 100   | %                              |  |  | 100   | %

Trading Markets

Since May 11, 1998, ADSs representing BD Units have been listed on the NYSE, and the BD Units and the B Units have been listed on the Mexican Stock Exchange. Each ADS represents 10 BD Units deposited
under the deposit agreement with the ADS depositary. As of February 28, 2013, approximately 56% of BD Units traded in the form of ADSs.

The NYSE trading symbol for the ADSs is FMX and the Mexican Stock Exchange trading symbols are FEMSA UBD for the BD Units and FEMSA UB for the B Units.

Fluctuations in the exchange rate between the Mexican peso and the U.S. dollar have affected the U.S. dollar equivalent of the Mexican
peso price of our shares on the Mexican Stock Exchange and, consequently, have also affected the market price of our ADSs. See Item 3. Key InformationExchange Rate Information.

Trading on the Mexican Stock Exchange

The Mexican Stock Exchange, located in Mexico City, is the only stock exchange in Mexico. Founded in 1907, it is organized as a sociedad anónima bursátil. Trading on the Mexican Stock
Exchange takes place principally through automated systems and is open between the hours of 9:30 a.m. and 4:00 p.m. Eastern Time, each business day. Trades in securities listed on the Mexican Stock Exchange can also be effected off the exchange. The
Mexican Stock Exchange operates a system of automatic suspension of trading in shares of a particular issuer as a means of controlling excessive price volatility, but under current regulations this system does not apply to securities such as the BD
Units that are directly or indirectly (for example, in the form of ADSs) quoted on a stock exchange (including for these purposes the NYSE) outside Mexico.



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Settlement is effected three business days after a share transaction on the Mexican Stock
Exchange. Deferred settlement, even by mutual agreement, is not permitted without the approval of the CNBV. Most securities traded on the Mexican Stock Exchange, including ours, are on deposit with S.D. Indeval Instituto para el Depósito
de Valores S.A. de C.V., which we refer to as Indeval, a privately owned securities depositary that acts as a clearinghouse for Mexican Stock Exchange transactions.

Price History

The following tables set forth,
for the periods indicated, the reported high, low and closing sale prices and the average daily trading volumes for the B Units and BD Units on the Mexican Stock Exchange and the reported high, low and closing sale prices and the average daily
trading volumes for the ADSs on the NYSE.



|               |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |      |  |  |  |       | 
|-------------- |  | ------------- | ------ |  | ------------- |  | ------ | ---------------------------------- |  |  | ------ |  |  |  | ---- |  |  |  | ----- | 
|               |  | B Units(1)    |       
|               |  | Nominal pesos |        |  | Close 
US$(4) |  |        | Average DailyTrading Volume(Units) | 
|               |  | High(2)       |        |  | Low(2)        |  |        | Close(3)                           |  |  |       
|2008           |  |               | 46.00  |  |               |  | 32.00  |                                    |  |  | 34.99  |  |  |  | 2.53 |  |  |  | 7,286 | 
|2009           |  |               | 57.00  |  |               |  | 30.50  |                                    |  |  | 55.00  |  |  |  | 4.21 |  |  |  | 300   | 
|2010           |  |               | 57.99  |  |               |  | 44.00  |                                    |  |  | 57.9   |  |  |  | 4.68 |  |  |  | 1,629 | 
|2011           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |      |  |  |  |       | 
|First Quarter  |  |               | 57.99  |  |               |  | 50.00  |                                    |  |  | 51.50  |  |  |  | 4.32 |  |  |  | 2,062 | 
|Second Quarter |  |               | 58.00  |  |               |  | 51.50  |                                    |  |  | 58.00  |  |  |  | 4.95 |  |  |  | 975   | 
|Third Quarter  |  |               | 71.00  |  |               |  | 59.00  |                                    |  |  | 71.00  |  |  |  | 5.16 |  |  |  | 2,597 | 
|Fourth Quarter |  |               | 81.00  |  |               |  | 78.05  |                                    |  |  | 78.05  |  |  |  | 5.59 |  |  |  | 795   | 
|2012           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |      |  |  |  |       | 
|First Quarter  |  |               | 82.00  |  |               |  | 75.00  |                                    |  |  | 80.50  |  |  |  | 6.28 |  |  |  | 872   | 
|Second Quarter |  |               | 97.00  |  |               |  | 83.00  |                                    |  |  | 97.00  |  |  |  | 7.17 |  |  |  | 140   | 
|Third Quarter  |  |               | 94.00  |  |               |  | 89.70  |                                    |  |  | 91.49  |  |  |  | 6.95 |  |  |  | 3,615 | 
|Fourth Quarter |  |               | 99.00  |  |               |  | 88.50  |                                    |  |  | 99.00  |  |  |  | 7.65 |  |  |  | 2,033 | 
|October        |  |               | 95.00  |  |               |  | 88.50  |                                    |  |  | 91.00  |  |  |  | 6.95 |  |  |  | 2,261 | 
|November       |  |               | 96.00  |  |               |  | 91.00  |                                    |  |  | 95.60  |  |  |  | 7.40 |  |  |  | 3,262 | 
|December       |  |               | 99.00  |  |               |  | 92.00  |                                    |  |  | 99.00  |  |  |  | 7.64 |  |  |  | 1,855 | 
|2013           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |      |  |  |  |       | 
|January        |  |               | 117.00 |  |               |  | 99.00  |                                    |  |  | 117.00 |  |  |  | 9.19 |  |  |  | 375   | 
|February       |  |               | 121.80 |  |               |  | 114.00 |                                    |  |  | 120.00 |  |  |  | 9.39 |  |  |  | 1,785 | 
|March          |  |               | 119.00 |  |               |  | 112.00 |                                    |  |  | 117.00 |  |  |  | 9.50 |  |  |  | 1,387 | 
|First Quarter  |  |               | 121.80 |  |               |  | 99.00  |                                    |  |  | 117.00 |  |  |  | 9.50 |  |  |  | 1,046 | 



|(1) | The prices and average daily trading volume for the B Units were taken from Bloomberg and reflect our 3:1 stock split, which was effective May 25, 2007.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | High and low closing prices for the periods presented.
|--- | ------------------------------------------------------



|(3) | Closing price on the last day of the periods presented.
|--- | -------------------------------------------------------



|(4) | Represents the translation from Mexican pesos to U.S. dollars of the closing price of the B Units on the last day of the periods presented based on the noon buying rate
for the purchase of U.S. dollars, as reported by the U.S. Federal Reserve Board using the period-end exchange rate.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|               |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |       |  |  |  |           | 
|-------------- |  | ------------- | ------ |  | ------------- |  | ------ | ---------------------------------- |  |  | ------ |  |  |  | ----- |  |  |  | --------- | 
|               |  | BD Units(1)   |       
|               |  | Nominal pesos |        |  | Close 
US$(4) |  |        | Average DailyTrading Volume(Units) | 
|               |  | High(2)       |        |  | Low(2)        |  |        | Close(3)                           |  |  |       
|2008           |  |               | 49.19  |  |               |  | 26.10  |                                    |  |  | 41.37  |  |  |  | 2.99  |  |  |  | 3,089,044 | 
|2009           |  |               | 63.20  |  |               |  | 30.49  |                                    |  |  | 62.65  |  |  |  | 4.80  |  |  |  | 3,011,747 | 
|2010           |  |               | 71.21  |  |               |  | 53.22  |                                    |  |  | 69.32  |  |  |  | 5.60  |  |  |  | 3,177,203 | 
|2011           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |       |  |  |  |           | 
|First Quarter  |  |               | 70.61  |  |               |  | 64.01  |                                    |  |  | 69.85  |  |  |  | 5.86  |  |  |  | 2,562,803 | 
|Second Quarter |  |               | 77.79  |  |               |  | 70.52  |                                    |  |  | 77.79  |  |  |  | 6.64  |  |  |  | 2,546,271 | 
|Third Quarter  |  |               | 91.39  |  |               |  | 75.28  |                                    |  |  | 90.16  |  |  |  | 6.55  |  |  |  | 3,207,475 | 
|Fourth Quarter |  |               | 97.80  |  |               |  | 87.05  |                                    |  |  | 97.02  |  |  |  | 6.95  |  |  |  | 2,499,269 | 
|2012           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |       |  |  |  |           | 
|First Quarter  |  |               | 105.33 |  |               |  | 88.64  |                                    |  |  | 105.33 |  |  |  | 8.22  |  |  |  | 2,865,624 | 
|Second Quarter |  |               | 121.25 |  |               |  | 105.73 |                                    |  |  | 119.03 |  |  |  | 8.80  |  |  |  | 1,955,790 | 
|Third Quarter  |  |               | 121.27 |  |               |  | 108.26 |                                    |  |  | 118.56 |  |  |  | 9.01  |  |  |  | 2,162,873 | 
|Fourth Quarter |  |               | 130.64 |  |               |  | 116.41 |                                    |  |  | 129.31 |  |  |  | 9.99  |  |  |  | 2,135,503 | 
|October        |  |               | 123.80 |  |               |  | 117.54 |                                    |  |  | 117.92 |  |  |  | 9.01  |  |  |  | 1,928,946 | 
|November       |  |               | 127.71 |  |               |  | 116.41 |                                    |  |  | 126.66 |  |  |  | 9.81  |  |  |  | 2,176,913 | 
|December       |  |               | 130.64 |  |               |  | 124.66 |                                    |  |  | 129.31 |  |  |  | 9.97  |  |  |  | 2,341,957 | 
|2013           |  |               |        |  |               |  |        |                                    |  |  |        |  |  |  |       |  |  |  |           | 
|January        |  |               | 141.85 |  |               |  | 129.11 |                                    |  |  | 137.29 |  |  |  | 10.78 |  |  |  | 2,174,196 | 
|February       |  |               | 147.24 |  |               |  | 138.61 |                                    |  |  | 142.91 |  |  |  | 11.18 |  |  |  | 2,123,164 | 
|March          |  |               | 141.04 |  |               |  | 132.58 |                                    |  |  | 138.97 |  |  |  | 11.28 |  |  |  | 2,836,236 | 
|First Quarter  |  |               | 147.24 |  |               |  | 129.11 |                                    |  |  | 138.97 |  |  |  | 11.28 |  |  |  | 2,359,740 | 



|(1) | The prices and average daily trading volume for the BD Units were taken from Bloomberg and reflect our 3:1 stock split, which was effective May 25, 2007.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | High and low closing prices for the periods presented.
|--- | ------------------------------------------------------



|(3) | Closing price on the last day of the periods presented.
|--- | -------------------------------------------------------



|(4) | Represents the translation from Mexican pesos to U.S. dollars of the closing price of the BD Units on the last day of the periods presented based on the noon buying
rate for the purchase of U.S. dollars, as reported by the U.S. Federal Reserve Board using the period-end exchange rate.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|               |  |              |        |  |                                   |  |       |          |  |  |        |  |  |  |           | 
|-------------- |  | ------------ | ------ |  | --------------------------------- |  | ----- | -------- |  |  | ------ |  |  |  | --------- | 
|               |  | ADSs(1)      |       
|               |  | U.S. dollars |        |  | Average DailyTrading Volume(ADSs) | 
|               |  | High(2)      |        |  | Low(2)                            |  |       | Close(3) |  | 
|2008           |  |              | 49.39  |  |                                   |  | 19.25 |          |  |  | 30.13  |  |  |  | 1,321,098 | 
|2009           |  |              | 49.00  |  |                                   |  | 19.91 |          |  |  | 47.88  |  |  |  | 1,188,775 | 
|2010           |  |              | 57.38  |  |                                   |  | 40.49 |          |  |  | 55.92  |  |  |  | 534,197   | 
|2011           |  |              |        |  |                                   |  |       |          |  |  |        |  |  |  |           | 
|First Quarter  |  |              | 58.93  |  |                                   |  | 52.67 |          |  |  | 58.70  |  |  |  | 523,823   | 
|Second Quarter |  |              | 66.49  |  |                                   |  | 59.60 |          |  |  | 66.49  |  |  |  | 519,035   | 
|Third Quarter  |  |              | 73.00  |  |                                   |  | 61.34 |          |  |  | 64.82  |  |  |  | 641,559   | 
|Fourth Quarter |  |              | 72.23  |  |                                   |  | 61.73 |          |  |  | 69.71  |  |  |  | 527,067   | 
|2012           |  |              |        |  |                                   |  |       |          |  |  |        |  |  |  |           | 
|First Quarter  |  |              | 82.27  |  |                                   |  | 52.95 |          |  |  | 82.27  |  |  |  | 525,762   | 
|Second Quarter |  |              | 89.25  |  |                                   |  | 77.19 |          |  |  | 89.25  |  |  |  | 567,603   | 
|Third Quarter  |  |              | 92.26  |  |                                   |  | 82.31 |          |  |  | 91.98  |  |  |  | 554,361   | 
|Fourth Quarter |  |              | 101.70 |  |                                   |  | 88.56 |          |  |  | 100.70 |  |  |  | 494,332   | 
|October        |  |              | 96.72  |  |                                   |  | 90.61 |          |  |  | 90.61  |  |  |  | 467,090   | 
|November       |  |              | 98.18  |  |                                   |  | 88.56 |          |  |  | 98.08  |  |  |  | 480,962   | 
|December       |  |              | 101.70 |  |                                   |  | 97.21 |          |  |  | 100.70 |  |  |  | 536,976   | 



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|              |  |              |        |  |                                   |  |        |          |  |  |        |  |  |  |         | 
|------------- |  | ------------ | ------ |  | --------------------------------- |  | ------ | -------- |  |  | ------ |  |  |  | ------- | 
|              |  | ADSs(1)      |       
|              |  | U.S. dollars |        |  | Average DailyTrading Volume(ADSs) | 
|              |  | High(2)      |        |  | Low(2)                            |  |        | Close(3) |  | 
|2013          |  |              |        |  |                                   |  |        |          |  |  |        |  |  |  |         | 
|January       |  |              | 111.23 |  |                                   |  | 101.30 |          |  |  | 107.89 |  |  |  | 609,183 | 
|February      |  |              | 114.91 |  |                                   |  | 109.08 |          |  |  | 111.74 |  |  |  | 497,343 | 
|March         |  |              | 113.50 |  |                                   |  | 107.27 |          |  |  | 113.50 |  |  |  | 632,567 | 
|First Quarter |  |              | 114.91 |  |                                   |  | 101.30 |          |  |  | 113.50 |  |  |  | 581,561 | 



|(1) | Each ADS is comprised of 10 BD Units. Prices and average daily trading volume were taken from Bloomberg and reflect our 3:1 stock split, which was effective
May 25, 2007.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | High and low closing prices for the periods presented.
|--- | ------------------------------------------------------



|(3) | Closing price on the last day of the periods presented.
|--- | -------------------------------------------------------



|ITEM 10. | ADDITIONAL INFORMATION
|-------- | ----------------------

Bylaws

The following is a summary of the material provisions of our bylaws and applicable Mexican law. Our bylaws were
last amended on April 22, 2008. For a description of the provisions of our bylaws relating to our board of directors and executive officers, See Item 6. Directors, Senior Management and Employees.

Organization and Registry

We are a sociedad anónima bursátil de capital variable organized in Mexico under the Mexican General Corporations Law and the Mexican Securities Law. We were incorporated in 1936
under the name Valores Industriales, S.A., as a sociedad anónima, and are currently named Fomento Económico Mexicano, S.A.B. de C.V. We are registered in the Registro Público de la Propiedad y del Comercio(Public
Registry of Property and Commerce) of Monterrey, Nuevo León.

Voting Rights and Certain Minority Rights

Each Series B Share entitles its holder to one vote at any of our ordinary or extraordinary general shareholders
meetings. Our bylaws state that the board of directors must be composed of no more than 21 members, at least 25% of whom must be independent. Holders of Series B Shares are entitled to elect at least 11 members of our board of directors. Holders of
Series D Shares are entitled to elect five members of our board of directors. Our bylaws also contemplate that, should a conversion of the Series D-L Shares to Series L Shares occur pursuant to the vote of our Series D-B and Series D-L shareholders
at special and extraordinary shareholders meetings, the holders of Series D-L shares (who would become holders of newly-issued Series L Shares) will be entitled to elect two members of the board of directors. None of our shares has cumulative voting
rights, which is a right not regulated under Mexican law.

Under our bylaws, the holders of Series D Shares are entitled to
vote at extraordinary shareholders meetings called to consider any of the following limited matters: (1) the transformation from one form of corporate organization to another, other than from a company with variable capital stock to a company
without variable capital stock or vice versa, (2) any merger in which we are not the surviving entity or with other entities whose principal corporate purposes are different from those of our company or our subsidiaries, (3) change of our
jurisdiction of incorporation, (4) dissolution and liquidation and (5) the cancellation of the registration of the Series D Shares or Series L Shares in the Mexican Stock Exchange or in any other foreign stock market where listed, except
in the case of the conversion of these shares as provided for in our bylaws.



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Holders of Series D Shares are also entitled to vote on the matters that they are expressly
authorized to vote on by the Mexican Securities Law and at any extraordinary shareholders meeting called to consider any of the following matters:



| |  |  | To approve a conversion of all of the outstanding Series D-B Shares and Series D-L Shares into Series B shares with full voting rights and Series L
Shares with limited voting rights, respectively.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | To agree to the unbundling of their share Units.
| | - |  | ------------------------------------------------

This conversion and/or unbundling of shares would become effective two (2) years after the date on which the shareholders agreed to such conversion and/or unbundling.

Under Mexican law, holders of shares of any series are entitled to vote as a class in a special meeting governed by the same rules that
apply to extraordinary shareholders meetings on any action that would have an effect on the rights of holders of shares of such series. There are no procedures for determining whether a particular proposed shareholder action requires a class vote,
and Mexican law does not provide extensive guidance on the criteria to be applied in making such a determination.

The Mexican
Securities Law, the Mexican General Corporations Law and our bylaws provide for certain minority shareholder protections. These minority protections include provisions that permit:



| |  |  | holders of at least 10% of our outstanding capital stock entitled to vote, including in a limited or restricted manner, to require the chairman of the
board of directors or of the Audit or Corporate Practices Committees to call a shareholders meeting;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | holders of at least 5% of our outstanding capital stock, including limited or restricted vote, may bring an action for liabilities against our
directors, the secretary of the board of directors or certain key officers;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | holders of at least 10% of our outstanding capital stock who are entitled to vote, including limited or restricted vote, at any shareholders meeting to
request that resolutions with respect to any matter on which they considered they were not sufficiently informed be postponed;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | holders of 20% of our outstanding capital stock to oppose any resolution adopted at a shareholders meeting in which they are entitled to vote,
including limited or restricted vote, and file a petition for a court order to suspend the resolution temporarily within 15 days following the adjournment of the meeting at which the action was taken, provided that (1) the challenged resolution
violates Mexican law or our bylaws, (2) the opposing shareholders neither attended the meeting nor voted in favor of the challenged resolution and (3) the opposing shareholders deliver a bond to the court to secure payment of any damages
that we may suffer as a result of suspending the resolution in the event that the court ultimately rules against the opposing shareholder; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | holders of at least 10% of our outstanding capital stock who are entitled to vote, including limited or restricted vote, to appoint one member of our
board of directors and one alternate member of our board of directors.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Shareholders Meetings

General shareholders meetings may be ordinary meetings or extraordinary meetings. Extraordinary meetings are those called to consider
certain matters specified in Article 182 and 228 BIS of the Mexican General Corporations Law, Articles 53 and 108(II) of the Mexican Securities Law and in our bylaws. These matters include: amendments to our bylaws, liquidation, dissolution, merger,
spin-off and transformation from one form of corporate organization to another, issuance of preferred stock and increases and reductions of the fixed portion of our capital stock. In addition, our bylaws require a general shareholders
extraordinary meeting to consider the cancellation of the registration of shares with the Mexican Registry of Securities, or RNV or with other foreign stock exchanges on which our shares may be listed, the amortization of distributable earnings into
capital stock, and an increase in our capital stock in terms of the Mexican Securities Law. General meetings called to consider all other matters, including increases or decreases affecting the variable portion of our capital stock, are ordinary
meetings. An ordinary meeting must be held at least once each year within the first four months following the end of the preceding fiscal year. Holders of BD Units or B Units are entitled to attend all shareholders meetings of the Series B Shares
and Series D Shares and to vote on matters that are subject to the vote of holders of the underlying shares.



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The quorum for an ordinary shareholders meeting on first call is more than 50% of the Series
B Shares, and action may be taken by a majority of the Series B Shares represented at the meeting. If a quorum is not available, a second or subsequent meeting may be called and held by whatever number of Series B Shares is represented at the
meeting, at which meeting action may be taken by a majority of the Series B Shares that are represented at the meeting.

The
quorum for an extraordinary shareholders meeting is at least 75% of the shares entitled to vote at the meeting, and action may be taken by a vote of the majority of all the outstanding shares that are entitled to vote. If a quorum is not available,
a second meeting may be called, at which the quorum will be the majority of the outstanding capital stock entitled to vote, and actions will be taken by holders of the majority of all the outstanding capital stock entitled to vote.

Shareholders meetings may be called by the board of directors, the audit committee or the corporate practices committee and, under
certain circumstances, a Mexican court. Additionally, holders of 10% or more of our capital stock may require the chairman of the board of directors, or the chairman of the audit or corporate practices committees to call a shareholders meeting. A
notice of meeting and an agenda must be published in the Periódico Oficial del Estado de Nuevo León (Official State Gazette of Nuevo León, or the Official State Gazette) or a newspaper of general distribution in
Monterrey, Nuevo León, Mexico at least 15 days prior to the date set for the meeting. Notices must set forth the place, date and time of the meeting and the matters to be addressed and must be signed by whoever convened the meeting.
Shareholders meetings will be deemed validly held and convened without a prior notice or publication only to the extent that all the shares representing our capital stock are fully represented. All relevant information relating to the shareholders
meeting must be made available to shareholders starting on the date of publication of the notice involving such shareholders meeting. To attend a meeting, shareholders must deposit their shares with the company or with Indeval or an institution for
the deposit of securities prior to the meeting as indicated in the notice. If entitled to attend a meeting, a shareholder may be represented by an attorney-in-fact.

In addition to the provisions of the Mexican General Corporations Law, the ordinary shareholders meeting shall be convened to approve any transaction that, in a fiscal year, represents 20% or more of the
consolidated assets of the company as of the immediately prior quarter, whether such transaction is executed in one or several operations, to the extent that, according to the nature of such transactions, they may be deemed the same. All
shareholders shall be entitled to vote on in such ordinary shareholders meeting, including those with limited or restricted voting rights.

Dividend Rights

At the AGM, the board of directors submits the
financial statements of the company for the previous fiscal year, together with a report thereon by the board of directors. Once the holders of Series B Shares have approved the financial statements, they determine the allocation of our net profits
for the preceding year. Mexican law requires the allocation of at least 5% of net profits to a legal reserve, which is not subsequently available for distribution, until the amount of the legal reserve equals 20% of our paid in capital stock.
Thereafter, the holders of Series B Shares may determine and allocate a certain percentage of net profits to any general or special reserve, including a reserve for open-market purchases of our shares. The remainder of net profits is available for
distribution in the form of dividends to the shareholders. Dividends may only be paid if net profits are sufficient to offset losses from prior fiscal years.

Our bylaws provide that dividends will be allocated among the shares outstanding and fully paid at the time a dividend is declared in such manner that each Series D-B Share and Series D-L Share receives
125% of the dividend distributed in respect of each Series B Share. Holders of Series D-B Shares and Series D-L Shares are entitled to this dividend premium in connection with all dividends paid by us.



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Change in Capital

Our outstanding capital stock consists of both a fixed and a variable portion. The fixed portion of our capital stock may be increased or
decreased only by an amendment of the bylaws adopted by an extraordinary shareholders meeting. The variable portion of our capital stock may be increased or decreased by resolution of an ordinary shareholders meeting. Capital increases and decreases
must be recorded in our share registry and book of capital variations, if applicable.

A capital stock increase may be
effected through the issuance of new shares for payment in cash or in kind, or by capitalization of indebtedness or of certain items of stockholders equity. Treasury stock may only be sold pursuant to a public offering.

Any increase or decrease in our capital stock or any redemption or repurchase will be subject to the following limitations:
(1) Series B Shares will always represent at least 51% of our outstanding capital stock and the Series D-L Shares and Series L Shares will never represent more than 25% of our outstanding capital stock; and (2) the Series D-B, Series D-L
and Series L Shares will not exceed, in the aggregate, 49% of our outstanding capital stock.

Preemptive Rights

Under Mexican law, except in limited circumstances which are described below, in the event of an increase in our
capital stock, a holder of record generally has the right to subscribe to shares of a series held by such holder sufficient to maintain such holders existing proportionate holding of shares of that series. Preemptive rights must be exercised
during a term fixed by the shareholders at the meeting declaring the capital increase, which term must last at least 15 days following the publication of notice of the capital increase in the Official State Gazette. As a result of applicable United
States securities laws, holders of ADSs may be restricted in their ability to participate in the exercise of preemptive rights under the terms of the deposit agreement. Shares subject to a preemptive rights offering, with respect to which preemptive
rights have not been exercised, may be sold by us to third parties on the same terms and conditions previously approved by the shareholders or the board of directors. Under Mexican law, preemptive rights cannot be waived in advance or be assigned,
or be represented by an instrument that is negotiable separately from the corresponding shares.

Our bylaws provide that
shareholders will not have preemptive rights to subscribe shares in the event of a capital stock increase or listing of treasury stock in any of the following events: (i) merger of the Company; (ii) conversion of obligations (conversion
de obligaciones) in terms of the Mexican General Credit Instruments and Credit Operations Law (Ley General de Títulos y Operaciones de Crédito); (iii) public offering made according to the terms of articles 53, 56 and
related provisions of the Mexican Securities Law; and (iv) capital increase made through the payment in kind of the issued shares or through the cancellation of debt of the Company.

Limitations on Share Ownership

Ownership by non-Mexican nationals of shares of Mexican companies is regulated by the Foreign Investment Law and its regulations. The Foreign Investment Commission is responsible for the administration of
the Foreign Investment Law and its regulations.

As a general rule, the Foreign Investment Law allows foreign holdings of up
to 100% of the capital stock of Mexican companies, except for those companies engaged in certain specified restricted industries. The Foreign Investment Law and its regulations require that Mexican shareholders retain the power to determine the
administrative control and the management of corporations in industries in which special restrictions on foreign holdings are applicable. Foreign investment in our shares is not limited under either the Foreign Investment Law or its regulations.



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Management of the Company

Management of the company is entrusted to the board of directors and also to the chief executive officer, who is required to follow the
strategies, policies and guidelines approved by the board of directors and the authority, obligations and duties expressly authorized in the Mexican Securities Law.

At least 25% of the members of the board of directors shall be independent. Independence of the members of the board of directors is determined by the shareholders meeting, subject to the CNBVs
challenge of such determination. In the performance of its responsibilities, the board of directors will be supported by a corporate practices committee and an audit committee. The corporate practices committee and the audit committee consist solely
of independent directors. Each committee is formed by at least three board members appointed by the shareholders or by the board of directors. The chairmen of said committees are appointed (taking into consideration their experience, capacity and
professional prestige) and removed exclusively by a vote in a shareholders meeting or by the board of directors.

Surveillance

Surveillance of the company is entrusted to the board of directors, which shall be supported in the performance of these functions by the corporate practices committee, the audit committee and our
external auditor. The external auditor may be invited to attend board of directors meetings as an observer, with a right to participate but without voting rights.

Authority of the Board of Directors

The board of directors is our
legal representative and is authorized to take any action in connection with our operations not expressly reserved to our shareholders. Pursuant to the Mexican Securities Law, the board of directors must approve, observing at all moments their
duty of care and duty of loyalty, among other matters:



| |  |  | any transactions to be entered into with related parties which are deemed to be outside the ordinary course of our business
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| |  |  | significant asset transfers or acquisitions;
| | - |  | --------------------------------------------



| |  |  | material guarantees or collateral;
| | - |  | ----------------------------------



| |  |  | internal policies; and
| | - |  | ----------------------



| |  |  | other material transactions.
| | - |  | ----------------------------

Meetings of the board of directors are validly convened and held if a majority of the members are present. Resolutions passed at these meetings will be valid if approved by a majority of members of the
board of directors are present at the meeting. If required, the chairman of the board of directors may cast a tie-breaking vote.

Redemption

We may redeem part of our shares for cancellation with
distributable earnings pursuant to a decision of an extraordinary shareholders meeting. Only shares subscribed and fully paid for may be redeemed. Any shares intended to be redeemed shall be purchased on the Mexican Stock Exchange in accordance with
the Mexican General Corporations Law and the Mexican Securities Law. No shares will be redeemed, if as a consequence of such redemption, the Series D and Series L Shares in the aggregate exceed the percentages permitted by our bylaws or if any such
redemption will reduce our fixed capital below its minimum.

Repurchase of Shares

According to our bylaws, subject to the provisions of the Mexican Securities Law and under rules promulgated by the CNBV, we may
repurchase our shares at any time at the then prevailing market price. The maximum amount available for repurchase of our shares must be approved at the AGM. The economic and voting rights corresponding to such repurchased shares may not be
exercised while our company owns the shares.



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In accordance with the Mexican Securities Law, our subsidiaries may not purchase, directly
or indirectly, shares of our capital stock or any security that represents such shares.

Forfeiture of Shares

As required by Mexican law, our bylaws provide that non-Mexican holders of BD Units, B Units or shares (1) are
considered to be Mexican with respect to such shares that they acquire or hold and (2) may not invoke the protection of their own governments in respect of the investment represented by those shares. Failure to comply with our bylaws may result
in a penalty of forfeiture of a shareholders capital stock in favor of the Mexican state. In the opinion of Carlos Eduardo Aldrete Ancira, our general counsel, under this provision, a non-Mexican shareholder (including a non-Mexican holder of
ADSs) is deemed to have agreed not to invoke the protection of its own government by asking such government to interpose a diplomatic claim against the Mexican state with respect to its rights as a shareholder, but is not deemed to have waived any
other rights it may have, including any rights under the United States securities laws, with respect to its investment in our company. If a shareholder should invoke governmental protection in violation of this agreement, its shares could be
forfeited to the Mexican state.

Duration

The bylaws provide that the duration of our company is 99 years, commencing on May 30, 1936, unless extended by a resolution of an
extraordinary shareholders meeting.

Appraisal Rights

Whenever the shareholders approve a change of corporate purpose, change of jurisdiction of incorporation or the transformation from one
form of corporate organization to another, any shareholder entitled to vote on such change that has voted against it, may withdraw as a shareholder of our company and have its shares redeemed by FEMSA at a price per share calculated as specified
under applicable Mexican law, provided that it exercises its right within 15 days following the adjournment of the meeting at which the change was approved. Under Mexican law, the amount which a withdrawing shareholder is entitled to receive is
equal to its proportionate interest in our capital stock or according to our most recent balance sheet approved by an ordinary general shareholders meeting.

Delisting of Shares

In the event of a cancellation of the
registration of any of our shares with the RNV, whether by order of the CNBV or at our request with the prior consent of 95% of the holders of our outstanding capital stock, our bylaws and the new Mexican Securities Law require us to make a public
offer to acquire these shares prior to their cancellation.

Liquidation

Upon the dissolution of our company, one or more liquidators must be appointed by an extraordinary general meeting of the shareholders to
wind up its affairs. All fully paid and outstanding shares of capital stock will be entitled to participate equally in any distribution upon liquidation.

Actions Against Directors

Shareholders (including holders of Series
D-B and Series D-L Shares) representing, in the aggregate, not less than 5% of our capital stock may directly bring an action against directors.

In the event of actions derived from any breach of the duty of care and the duty of loyalty, liability is exclusively in favor of the company. The Mexican Securities Law establishes that liability may be
imposed on the members and the secretary of the board of directors, as well as to the relevant officers.

Notwithstanding, the
Mexican Securities Law provides that the members of the board of directors will not incur, individually or jointly, liability for damages and losses caused to the company, when their acts were made in good faith, in any of the following events
(1) the directors complied with the requirements of the Mexican Securities Law and with the companys bylaws, (2) the decision making or voting was based on information provided by the relevant officers, the external auditor or the
independent experts, whose capacity and credibility do not offer reasonable doubt; (3) the negative economic effects could not have been foreseen, based on the information available; and (4) they comply with the resolutions of the
shareholders meeting when such resolutions comply with applicable law.



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Fiduciary DutiesDuty of Care

The Mexican Securities Law provides that the directors shall act in good faith and in our best interest and in the best interest of our
subsidiaries. In order to fulfill its duty, the board of directors may:



| |  |  | request information about us or our subsidiaries that is reasonably necessary to fulfill its duties;
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| |  |  | require our officers and certain other persons, including the external auditors, to appear at board of directors meetings to report to the board
of directors;
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| |  |  | postpone board of directors meetings for up to three days when a director has not been given sufficient notice of the meeting or in the event
that a director has not been provided with the information provided to the other directors; and
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| |  |  | require a matter be discussed and voted upon by the full board of directors in the presence of the secretary of the board of directors.
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Our directors may be liable for damages for failing to comply their duty of care if such failure causes
economic damage to us or our subsidiaries and the director (1) failed to attend, board of directors or committee meetings and as a result of, such failure, the board of directors was unable to take action, unless such absence is approved
by the shareholders meeting, (2) failed to disclose to the board of directors or the committees material information necessary for the board of directors to reach a decision, unless legally or contractually prohibited from doing so in order to
maintain confidentiality, and (3) failed to comply with the duties imposed by the Mexican Securities Law or our bylaws.

Fiduciary DutiesDuty of Loyalty

The Mexican Securities Law provides that the directors and secretary of the board of directors shall keep confidential any non-public information and matters about which they have knowledge as a result of
their position. Also, directors should abstain from participating, attending or voting at meetings related to matters where they have a conflict of interest.

The directors and secretary of the board of directors will be deemed to have violated the duty of loyalty, and will be liable for damages, when they obtain an economic benefit by virtue of their position.
Further, the directors will fail to comply with their duty of loyalty if they:



| |  |  | vote at a board of directors meeting or take any action on a matter involving our assets where there is a conflict of interest;
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| |  |  | fail to disclose a conflict of interest during a board of directors meeting;
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| |  |  | enter into a voting arrangement to support a particular shareholder or group of shareholders against the other shareholders;
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| |  |  | approve of transactions without complying with the requirements of the Mexican Securities Law;
| | - |  | ----------------------------------------------------------------------------------------------



| |  |  | use company property in violation of the policies approved by the board of directors;
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| |  |  | unlawfully use material non-public information; and
| | - |  | ---------------------------------------------------



| |  |  | usurp a corporate opportunity for their own benefit or the benefit of third parties, without the prior approval of the board of directors.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------

Limited Liability of Shareholders

The liability of shareholders for our companys losses is limited to their shareholdings in our company.



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Taxation

The following summary contains a description of certain U.S. federal income and Mexican federal tax consequences of the purchase,
ownership and disposition of our ADSs by a holder that is a citizen or resident of the United States, a U.S. domestic corporation or a person or entity that otherwise will be subject to U.S. federal income tax on a net income basis in respect of our
ADSs, whom we refer to as a U.S. holder, but it does not purport to be a description of all of the possible tax considerations that may be relevant to a decision to purchase, hold or dispose of ADSs. In particular, this discussion does not address
all Mexican or U.S. federal income tax considerations that may be relevant to a particular investor, nor does it address the special tax rules applicable to certain categories of investors, such as banks, dealers, traders who elect to mark to
market, tax-exempt entities, insurance companies, certain short-term holders of ADSs or investors who hold our ADSs as part of a hedge, straddle, conversion or integrated transaction or investors who have a functional currency other than
the U.S. dollar. This summary deals only with U.S. holders that will hold our ADSs as capital assets and does not address the tax treatment of a U.S. holder that owns or is treated as owning 10% or more of the voting shares (including ADSs) of the
company.

This summary is based upon the federal tax laws of the United States and Mexico as in effect on the date of this
annual report, including the provisions of the income tax treaty between the United States and Mexico which we refer to as the Tax Treaty, which are subject to change. The summary does not address any tax consequences under the laws of any state or
locality of Mexico or the United States or the laws of any taxing jurisdiction other than the federal laws of Mexico and the United States. Holders of our ADSs should consult their tax advisors as to the U.S., Mexican or other tax consequences of
the purchase, ownership and disposition of ADSs, including, in particular, the effect of any foreign, state or local tax laws.

Mexican Taxation

For purposes of this summary, the term non-resident holder means a holder that is not a resident of Mexico for tax purposes and that does not hold our ADSs in connection with the conduct of a
trade or business through a permanent establishment for tax purposes in Mexico. For purposes of Mexican taxation, an individual is a resident of Mexico if he or she has established his or her home in Mexico, or if he or she has another home outside
Mexico, but his or her Centro de Intereses Vitales (Center of Vital Interests) (as defined in the Mexican Tax Code) is located in Mexico and, among other circumstances, more than 50% of that persons total income during a calendar year
comes from within Mexico. A legal entity is a resident of Mexico if it has either its principal place of business or its place of effective management in Mexico. A Mexican citizen is presumed to be a resident of Mexico unless he or she can
demonstrate that the contrary is true. If a legal entity or an individual is deemed to have a permanent establishment in Mexico for tax purposes, all income attributable to the permanent establishment will be subject to Mexican taxes, in accordance
with applicable tax laws.

Taxation of Dividends. Under Mexican income tax law, dividends, either in cash or in kind,
paid with respect to our shares represented by our ADSs are not subject to Mexican withholding tax.

Taxation of
Dispositions of ADSs. Gains from the sale or disposition of ADSs by non-resident holders will not be subject to Mexican tax, if the disposition is carried out through a stock exchange recognized under applicable Mexican tax law.

In compliance with certain requirements, gains on the sale or other disposition of ADSs made in circumstances different from those set
forth in the prior paragraph generally would be subject to Mexican tax, regardless of the nationality or residence of the transferor. However, under the Tax Treaty, a holder that is eligible to claim the benefits of the Tax Treaty will be exempt
from Mexican tax on gains realized on a sale or other disposition of our ADSs in a transaction that is not carried out through the Mexican Stock Exchange or other approved securities markets, so long as the holder did not own, directly or
indirectly, 25% or more of our outstanding capital stock (including shares represented by our ADSs) within the 12-month period preceding such sale or other disposition. Deposits of shares in exchange for ADSs and withdrawals of shares in exchange
for our ADSs will not give rise to Mexican tax.

Other Mexican Taxes. There are no Mexican inheritance, gift,
succession or value added taxes applicable to the ownership, transfer, exchange or disposition of our ADSs. There are no Mexican stamp, issue, registration or similar taxes or duties payable by holders of our ADSs.



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United States Taxation

Taxation of Dividends.The gross amount of any dividends paid with respect to our shares represented by our ADSs generally will be
included in the gross income of a U.S. holder as ordinary income on the day on which the dividends are received by the ADS depositary and will not be eligible for the dividends received deduction allowed to corporations under the Internal Revenue
Code of 1986, as amended. Dividends, which will be paid in Mexican pesos, will be includible in the income of a U.S. holder in a U.S. dollar amount calculated, in general, by reference to the exchange rate in effect on the date that they are
received by the ADS depositary (regardless of whether such Mexican pesos are in fact converted into U.S. dollars on such date). If such dividends are converted into U.S. dollars on the date of receipt, a U.S. holder generally should not be required
to recognize foreign currency gain or loss in respect of the dividends. U.S. holders should consult their tax advisors regarding the treatment of the foreign currency gain or loss, if any, on any Mexican pesos received that are converted into U.S.
dollars on a date subsequent to the date of receipt. Subject to certain exceptions for short-term and hedged positions, the U.S. dollar amount of dividends received by an individual U.S. holder in respect of the ADSs is subject to taxation at the
reduced rate applicable to long-term capital gains if the dividends are qualified dividends. Dividends paid on the ADSs will be treated as qualified dividends if (1) we are eligible for the benefits of a comprehensive income tax
treaty with the United States that the Internal Revenue Service has approved for the purposes of the qualified dividend rules and (2) we were not, in the year prior to the year in which the dividend was paid, and are not, in the year in which
the dividend is paid, a passive foreign investment company. The income tax treaty between Mexico and the United States has been approved for the purposes of the qualified dividend rules. Based on our audited consolidated financial statements and
relevant market and shareholder data, we believe that we were not treated as a passive foreign investment company for U.S. federal income tax purposes with respect to our 2012 taxable year. In addition, based on our audited consolidated financial
statements and our current expectations regarding the value and nature of our assets, the sources and nature of our income, and relevant market and shareholder data, we do not anticipate becoming a passive foreign investment company for our 2013
taxable year. Dividends generally will constitute foreign source passive income for U.S. foreign tax credit purposes.

Distributions to holders of additional shares with respect to our ADSs that are made as part of a pro rata distribution to all of our shareholders generally will not be subject to U.S. federal income tax.

A holder of ADSs that is, with respect to the United States, a foreign corporation or non-U.S. holder generally will not be
subject to U.S. federal income or withholding tax on dividends received on ADSs unless such income is effectively connected with the conduct by the non-U.S. holder of a trade or business in the United States.

Taxation of Capital Gains. A gain or loss realized by a U.S. holder on the sale or other disposition of ADSs will be subject to
U.S. federal income taxation as a capital gain or loss in an amount equal to the difference between the amount realized on the disposition and such U.S. holders tax basis in the ADSs (each calculated in dollars). Any such gain or loss will be
a long-term capital gain or loss if the ADSs were held for more than one year on the date of such sale. Any long-term capital gain recognized by a U.S. holder that is an individual is subject to a reduced rate of federal income taxation. The
deduction of capital losses is subject to limitations for U.S. federal income tax purposes. Deposits and withdrawals of shares by U.S. holders in exchange for ADSs will not result in the realization of gains or losses for U.S. federal income tax
purposes.

Any gain realized by a U.S. holder on the sale or other disposition of ADSs generally will be treated as U.S.
source income for U.S. foreign tax credit purposes.

A non-U.S. holder of ADSs will not be subject to U.S. federal income or
withholding tax on any gain realized on the sale of ADSs, unless (1) such gain is effectively connected with the conduct by the non-U.S. holder of a trade or business in the United States, or (2) in the case of a gain realized by an
individual non-U.S. holder, the non-U.S. holder is present in the United States for 183 days or more in the taxable year of the sale and certain other conditions are met.



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United States Backup Withholding and Information Reporting. A U.S. holder of ADSs
may, under certain circumstances, be subject to information reporting and backup withholding with respect to certain payments to such U.S. holder, such as dividends, interest or the proceeds of a sale or disposition of ADSs,
unless such holder (1) is a corporation or comes within certain exempt categories, and demonstrates this fact when so required, or (2) in the case of backup withholding, provides a correct taxpayer identification number, certifies that it
is not subject to backup withholding and otherwise complies with applicable requirements of the backup withholding rules. Any amount withheld under these rules does not constitute a separate tax and will be creditable against the holders U.S.
federal income tax liability. While non-U.S. holders generally are exempt from information reporting and backup withholding, a non-U.S. holder may, in certain circumstances, be required to comply with certain information and identification
procedures in order to prove this exemption.

Material Contracts

We and our subsidiaries are parties to a variety of material agreements with third parties, including shareholders agreements,
supply agreements and purchase and service agreements. Set forth below are summaries of the material terms of such agreements. The actual agreements have either been filed as exhibits to, or incorporated by reference in, this annual report. See
Item 19. Exhibits.

Material Contracts Relating to Coca-Cola FEMSA

Shareholders Agreement

Coca-Cola FEMSA operates pursuant to a shareholders agreement among two subsidiaries of FEMSA, The Coca-Cola Company and certain of its subsidiaries. This agreement, together with Coca-Cola FEMSAs
bylaws, sets forth the basic rules under which Coca-Cola FEMSA operates.

In February 2010, Coca-Cola FEMSAs main
shareholders, FEMSA and The Coca-Cola Company, amended the shareholders agreement, and Coca-Cola FEMSAs bylaws were amended accordingly. The amendment mainly relates to changes in the voting requirements for decisions on: (1) ordinary
operations within an annual business plan and (2) appointment of the chief executive officer and all officers reporting to him, all of which now may be taken by the board of directors by simple majority voting. Also, the amendment provides that
payment of dividends, up to an amount equivalent to 20% of the preceding years retained earnings, may be approved by a simple majority of the shareholders. Any decision on extraordinary matters, as they are defined in Coca-Cola FEMSAs
bylaws and which include, among other things, any new business acquisition, business combinations, or any change in the existing line of business, shall require the approval of the majority of the members of the board of directors, with the vote of
two of the members appointed by The Coca-Cola Company. Also, any decision related to such extraordinary matters or any payment of dividends above 20% of the preceding years retained earnings shall require the approval of a majority of the
shareholders of Coca-Cola FEMSAs Series A and Series D Shares voting together as a single class.

Under Coca-Cola
FEMSAs bylaws and shareholders agreement, its Series A Shares and Series D Shares are the only shares with full voting rights and, therefore, control actions by its shareholders. The shareholders agreement also sets forth the principal
shareholders understanding as to the effect of adverse actions of The Coca-Cola Company under the bottler agreements. Coca-Cola FEMSAs bylaws and shareholders agreement provide that a majority of the directors appointed by the holders of
its Series A Shares, upon making a reasonable, good faith determination that any action of The Coca-Cola Company under any bottler agreement between The Coca-Cola Company and Coca-Cola FEMSA or any of its subsidiaries is materially adverse to
Coca-Cola FEMSAs business interests and that The Coca-Cola Company has failed to cure such action within 60 days of notice, may declare a simple majority period, as defined in Coca-Cola FEMSAs bylaws, at any time within 90
days after giving notice. During the simple majority period certain decisions, namely the approval of material changes in Coca-Cola FEMSAs business plans, the introduction of a new, or termination of an existing, line of business, and related
party transactions outside the ordinary course of business, to the extent the presence and approval of at least two Coca-Cola FEMSA Series D directors would otherwise be required, can be made by a simple majority vote of its entire board of
directors, without requiring the presence or approval of any Coca-Cola FEMSA Series D director. A majority of the Coca-Cola FEMSA Series A directors may terminate a simple majority period but, once having done so, cannot declare another simple
majority period for one year after the termination. If a simple majority period persists for one year or more, the provisions of the shareholders agreement for resolution of irreconcilable differences may be triggered, with the consequences outlined
in the following paragraph.



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In addition to the rights of first refusal provided for in Coca-Cola FEMSAs bylaws
regarding proposed transfers of its Series A Shares or Series D Shares, the shareholders agreement contemplates three circumstances under which one principal shareholder may purchase the interest of the other in Coca-Cola FEMSA: (1) a change in
control in a principal shareholder; (2) the existence of irreconcilable differences between the principal shareholders; or (3) the occurrence of certain specified events of default.

In the event that (1) one of the principal shareholders buys the others interest in Coca-Cola FEMSA in any of the
circumstances described above or (2) the ownership of Coca-Cola FEMSAs shares of capital stock other than the Series L Shares of the subsidiaries of The Coca-Cola Company or FEMSA is reduced below 20% and upon the request of the
shareholder whose interest is not so reduced, the shareholders agreement requires that Coca-Cola FEMSAs bylaws be amended to eliminate all share transfer restrictions and all special-majority voting and quorum requirements, after which the
shareholders agreement would terminate.

The shareholders agreement also contains provisions relating to the principal
shareholders understanding as to Coca-Cola FEMSAs growth. It states that it is The Coca-Cola Companys intention that Coca-Cola FEMSA will be viewed as one of a small number of its anchor bottlers in Latin America. In
particular, the parties agree that it is desirable that Coca-Cola FEMSA expands by acquiring additional bottler territories in Mexico and other Latin American countries in the event any become available through horizontal growth. In addition, The
Coca-Cola Company has agreed, subject to a number of conditions, that if it obtains ownership of a bottler territory that fits with Coca-Cola FEMSAs operations, it will give Coca-Cola FEMSA the option to acquire such territory. The Coca-Cola
Company has also agreed to support prudent and sound modifications to Coca-Cola FEMSAs capital structure to support horizontal growth. The Coca-Cola Companys agreement as to horizontal growth expires upon either the elimination of the
super-majority voting requirements described above or The Coca-Cola Companys election to terminate the agreement as a result of a default.

The Coca-Cola Memorandum

In connection with the acquisition of
Panamco, in 2003, Coca-Cola FEMSA established certain understandings primarily relating to operational and business issues with both The Coca-Cola Company and our company that were memorialized in writing prior to completion of the acquisition.
Although the memorandum has not been amended, Coca-Cola FEMSA continues to develop its relationship with The Coca-Cola Company (through, inter alia, acquisitions and taking on new product categories), and Coca-Cola FEMSA therefore believes
that the memorandum should be interpreted in the context of subsequent events, some of which have been noted in the description below. The terms are as follows:



| |  |  | The shareholder arrangements between directly wholly-owned subsidiaries of our company and The Coca-Cola Company will continue in place. On
February 1, 2010, FEMSA amended its shareholders agreement with The Coca-Cola Company. See Shareholders Agreement.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | We will continue to consolidate Coca-Cola FEMSAs financial results under IFRS.
| | - |  | -------------------------------------------------------------------------------



| |  |  | The Coca-Cola Company and our company will continue to discuss in good faith the possibility of implementing changes to Coca-Cola FEMSAs capital
structure in the future.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | There were to be no changes in concentrate pricing or marketing support by The Coca-Cola Company up to May 2004. After such time, The Coca-Cola Company
obtained complete discretion to implement any changes with respect to these matters, but any decision in this regard will be discussed with Coca-Cola FEMSA and will take Coca-Cola FEMSAs operating condition into consideration.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The Coca-Cola Company may require the establishment of a different long-term strategy for Brazil. If, after taking into account our performance in
Brazil, The Coca-Cola Company does not consider us to be part of this long-term strategic solution for Brazil, then we will sell our Brazilian franchise to The Coca-Cola Company or its designee at fair market value. Fair market value would be
determined by independent investment bankers retained by each party at their own expense pursuant to specified procedures. Coca-Cola FEMSA currently believes the likelihood of this term applying is remote.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | FEMSA, The Coca-Cola Company and Coca-Cola FEMSA will meet to discuss the optimal Latin American territorial configuration for the Coca-Cola bottler
system. During these meetings, Coca-Cola FEMSA will consider all possible combinations and any asset swap transactions that may arise from these discussions. In addition, Coca-Cola FEMSA will entertain any potential combination as long as it is
strategically sound and done at fair market value.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Coca-Cola FEMSA would like to keep open strategic alternatives that relate to the integration of sparkling beverages and beer. The Coca-Cola Company,
our company and Coca-Cola FEMSA would explore these alternatives on a market-by-market basis at the appropriate time.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The Coca-Cola Company agreed to sell to a subsidiary of our company sufficient shares to permit us to beneficially own 51% of Coca-Cola FEMSAs
outstanding capital stock (assuming that this subsidiary does not sell any shares and that there are no issuances of Coca-Cola FEMSAs stock other than as contemplated by the acquisition). As a result of this understanding, in November 2006, we
acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSAs Series D shares from certain subsidiaries of The Coca-Cola Company, representing 9.4% of the total outstanding voting shares and 8.02% of the total outstanding equity of Coca-Cola
FEMSA, at a price of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. Pursuant to Coca-Cola FEMSAs bylaws, the acquired shares were converted from Coca-Cola FEMSA Series D Shares to Coca-Cola FEMSA Series A Shares.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Coca-Cola FEMSA may be entering some markets where significant infrastructure investment may be required. The Coca-Cola Company and FEMSA will conduct
a joint study that will outline strategies for these markets, as well as the investment levels required to execute these strategies. Subsequently, it is intended that our company and The Coca-Cola Company will reach agreement on the level of funding
to be provided by each of the partners. The parties intend that this allocation of funding responsibilities would not be overly burdensome for either partner.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Coca-Cola FEMSA entered into a stand-by credit facility, on December 19, 2003 with The Coca-Cola Export Corporation, which expired in December
2006 and was never used.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

Cooperation Framework with The Coca-Cola Company

In September 2006, Coca-Cola FEMSA and The Coca-Cola Company reached a comprehensive cooperation framework for a new stage of
collaboration going forward. This new framework includes the main aspects of Coca-Cola FEMSAs relationship with The Coca-Cola Company and defines the terms for the new collaborative business model. The framework is structured around three main
objectives, which have been implemented as outlined below.



| |  |  | Sustainable growth of sparkling beverages, still beverages and waters: Together with The Coca-Cola Company, Coca-Cola FEMSA has defined a
platform to jointly pursue incremental growth in the sparkling beverage category, as well as accelerated development of still beverages and waters across Latin America. To this end, The Coca-Cola Company will provide a relevant portion of the funds
derived from the concentrate increase for marketing support of the entire portfolio. In addition, the framework contemplates a new, all-encompassing business model for the development, organically and through acquisitions, of still beverages and
waters that further aligns Coca-Cola FEMSAs and The Coca-Cola Companys objectives and should contribute to incremental long-term value creation at both companies. With this objective in mind, Coca-Cola FEMSA has jointly acquired the
Brisa bottled water business in Colombia, it has formalized a joint venture with respect to the Jugos del Valle products in Mexico and Brazil, and has formalized its agreements to develop the Crystal water business and the Matte
Leão business in Brazil jointly with other bottlers and the business of Grupo Estrella Azul in Panama. During 2011, Coca-Cola FEMSA and The Coca-Cola Company formalized a joint venture to develop certain coffee products in Coca-Cola
FEMSAs territories. In addition, during 2012 Coca-Cola FEMSA acquired, through Jugos del Valle, an indirect participation in Santa Clara, an important producer of milk and dairy products in Mexico.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| |  |  | Horizontal growth: The framework includes The Coca-Cola Companys endorsement of Coca-Cola FEMSAs aspiration to continue being a
leading participant in the consolidation of the Coca-Cola system in Latin America, as well as the exploration of potential opportunities in other markets where Coca-Cola FEMSAs operating model and strong execution capabilities could be
leveraged. For example, in 2008 Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire from it REMIL, which was The Coca-Cola Companys wholly-owned bottling franchise in the majority of the State of Minas Gerais of
Brazil. On January 25, 2013, Coca-Cola FEMSA closed the acquisition of a 51% non-controlling stake in the outstanding shares of CCBPI in the Philippines.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Long-term vision in relationship economics: Coca-Cola FEMSA and The Coca-Cola Company understand each others business objectives and
growth plans, and the new framework provides long-term perspective on the economics of their relationship. This will allow Coca-Cola FEMSA and The Coca-Cola Company to focus on continuing to drive the business forward and generating profitable
growth.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Bottler Agreements

Bottler agreements are the standard agreements for each territory that The Coca-Cola Company enters into with bottlers outside the United
States. Pursuant to its bottler agreements, Coca-Cola FEMSA is authorized to manufacture, sell, and distribute Coca-Cola trademark beverages within specific geographic areas, and is required to purchase concentrate in some of its territories
from companies designated by The Coca-Cola Company, and sweeteners from companies authorized by The Coca-Cola Company, for all of its Coca-Cola trademark beverages.

These bottler agreements also provide that Coca-Cola FEMSA will purchase its entire requirement of concentrate for Coca-Cola trademark beverages from The Coca-Cola Company and other authorized
suppliers at prices, terms of payment and on other terms and conditions of supply as determined from time to time by The Coca-Cola Company at its sole discretion. Concentrate prices for sparkling beverages are determined as a percentage of the
weighted average retail price in local currency, net of applicable taxes. Although the price multipliers used to calculate the cost of concentrate and the currency of payment, among other terms, are set by The Coca-Cola Company at its sole
discretion, Coca-Cola FEMSA sets the price of products sold to customers at its discretion, subject to the applicability of price restraints. Coca-Cola FEMSA has the exclusive right to distribute Coca-Cola trademark beverages for sale in its
territories in authorized containers of the nature prescribed by the bottler agreements and currently used by Coca-Cola FEMSA. These containers include various configurations of cans and returnable and non-returnable bottles made of glass and
plastic and fountain containers.

The bottler agreements include an acknowledgment by Coca-Cola FEMSA that The Coca-Cola
Company is the sole owner of the trademarks that identify the Coca-Cola trademark beverages and of the secret formulas with which The Coca-Cola Companys concentrates are made. Subject to Coca-Cola FEMSAs exclusive right to
distribute Coca-Colatrademark beverages in its territories, The Coca-Cola Company reserves the right to import and export Coca-Cola trademark beverages to and from each of its territories. Coca-Cola FEMSAs bottler agreements do
not contain restrictions on The Coca-Cola Companys ability to set the price of concentrates charged to its subsidiaries and do not impose minimum marketing obligations on The Coca-Cola Company. The prices at which Coca-Cola FEMSA purchases
concentrates under the bottler agreements may vary materially from the prices it has historically paid. However, under Coca-Cola FEMSAs bylaws and the shareholders agreement among certain subsidiaries of The Coca-Cola Company and certain
subsidiaries of our company, an adverse action by The Coca-Cola Company under any of the bottler agreements may result in a suspension of certain voting rights of the directors appointed by The Coca-Cola Company. This provides Coca-Cola FEMSA with
limited protection against The Coca-Cola Companys ability to raise concentrate prices to the extent that such increase is deemed detrimental to Coca-Cola FEMSA pursuant to such shareholders agreement and the Coca-Cola FEMSAs bylaws. See
Shareholders Agreement.



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The Coca-Cola Company has the ability, at its sole discretion, to reformulate any of the
Coca-Cola trademark beverages and to discontinue any of the Coca-Cola trademark beverages, subject to certain limitations, so long as all Coca-Cola trademark beverages are not discontinued. The Coca-Cola Company may also
introduce new beverages in Coca-Cola FEMSAs territories in which case Coca-Cola FEMSA has a right of first refusal with respect to the manufacturing, packaging, distribution and sale of such new beverages subject to the same obligations as
then exist with respect to the Coca-Cola trademark beverages under the bottler agreements. The bottler agreements prohibit Coca-Cola FEMSA from producing, bottling or handling beverages other than those of The Coca-Cola Company trademark
beverages, or other products or packages that would imitate, infringe upon, or cause confusion with the products, trade dress, containers or trademarks of The Coca-Cola Company, except under the authority of, or with the consent of, The Coca-Cola
Company. The bottler agreements also prohibit Coca-Cola FEMSA from acquiring or holding an interest in a party that engages in such restricted activities. The bottler agreements impose restrictions concerning the use of certain trademarks,
authorized containers, packaging and labeling of The Coca-Cola Company so as to conform to policies prescribed by The Coca-Cola Company. In particular, Coca-Cola FEMSA is obligated to:



| |  |  | maintain plant and equipment, staff and distribution facilities capable of manufacturing, packaging and distributing the Coca-Cola trademark
beverages in authorized containers in accordance with Coca-Cola FEMSA bottler agreements and in sufficient quantities to satisfy fully the demand in its territories;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | undertake adequate quality control measures prescribed by The Coca-Cola Company;
| | - |  | --------------------------------------------------------------------------------



| |  |  | develop, stimulate and satisfy fully the demand for Coca-Cola trademark beverages using all approved means, which includes the investment in
advertising and marketing plans;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | maintain a sound financial capacity as may be reasonably necessary to assure performance by Coca-Cola FEMSA and its affiliates of their obligations to
The Coca-Cola Company; and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | submit annually, to The Coca-Cola Company, Coca-Cola FEMSAs marketing, management, promotional and advertising plans for the ensuing year.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------

The Coca-Cola Company contributed a significant portion of Coca-Cola FEMSAs total marketing expenses
in its territories during 2012 and has reiterated its intention to continue providing such support as part of its new cooperation framework. Although Coca-Cola FEMSA believes that The Coca-Cola Company will continue to provide funds for advertising
and marketing, it is not obligated to do so. Consequently, future levels of advertising and marketing support provided by The Coca-Cola Company may vary materially from the levels historically provided. See Shareholders Agreement.

Coca-Cola FEMSA has separate bottler agreements with The Coca-Cola Company for each of the territories in which it operates,
on substantially the same terms and conditions. These bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to renew a specific agreement.

As of December 31, 2012, Coca-Cola FEMSA had eight bottler agreements in Mexico: (i) the agreements for Mexicos Valley
territory, which expire in June 2013 and April 2016; (ii) the agreements for the Central territory, which expire in August 2013, May 2015, and July 2016; (iii) the agreement for the Northeast territory, which expires in September
2014; (iv) the agreement for the Bajio territory, which expires in May 2015; and (v) the agreement for the Southeast territory, which expires in June 2013. Coca-Cola FEMSAs bottler agreements with The Coca-Cola Company will expire
for Coca-Cola FEMSAs territories in other countries as follows: Argentina in September 2014; Brazil in April 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016;
and Panama in November 2014.

The bottler agreements are subject to termination by The Coca-Cola Company in the event of
default by Coca-Cola FEMSA. The default provisions include limitations on the change in ownership or control of Coca-Cola FEMSA and the assignment or transfer of the bottler agreements and are designed to preclude any person not acceptable to The
Coca-Cola Company from obtaining an assignment of a bottler agreement or from acquiring Coca-Cola FEMSA independently of other rights set forth in the shareholders agreement. These provisions may prevent changes in Coca-Cola FEMSAs principal
shareholders, including mergers or acquisitions involving sales or dispositions of Coca-Cola FEMSAs capital stock, which will involve an effective change of control without the consent of The Coca-Cola Company. See Shareholders
Agreement.



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Coca-Cola FEMSA has also entered into tradename license agreements with The Coca-Cola
Company pursuant to which Coca-Cola FEMSA is authorized to use certain trademark names of The Coca-Cola Company with its corporate name. These agreements have a ten-year term and are automatically renewed for ten-year terms, but are terminated if
Coca-Cola FEMSAs ceases to manufacture, market, sell and distribute Coca-Cola trademark products pursuant to the bottler agreements or if the shareholders agreement is terminated. The Coca-Cola Company also has the right to terminate a
license agreement if Coca-Cola FEMSA uses its trademark names in a manner not authorized by the bottler agreements.

Material Contracts
Relating to our Holding of Heineken Shares

Share Exchange Agreement

On January 11, 2010, FEMSA and certain of our subsidiaries entered into a share exchange agreement, which we refer to as the Share
Exchange Agreement, with Heineken Holding N.V. and Heineken N.V. The Share Exchange Agreement required Heineken N.V., in consideration for 100% of the shares of EMPREX Cerveza, S.A. de C.V. (now Heineken Mexico Holding, S.A. de C.V.), which we refer
to as EMPREX Cerveza, to deliver at the closing of the Heineken transaction 86,028,019 newly-issued Heineken N.V. shares to FEMSA with a commitment to deliver, pursuant to the ASDI, 29,172,504 Allotted Shares over a period of not more than five
years from the date of the closing of the Heineken transaction. As of October 5, 2011, we had received the totality of the Allotted Shares.

The Share Exchange Agreement provided that, simultaneously with the closing of the transaction, Heineken Holding N.V. would swap 43,018,320 Heineken N.V. shares with FEMSA for an equal number of newly
issued Heineken Holding N.V. shares. After the closing of the Heineken transaction, we owned 7.5% of Heineken N.V.s shares. This percentage increased to 12.53% upon full delivery of the Allotted Shares and, together with our ownership of
14.94% of Heineken Holding N.V.s shares, represents an aggregate 20% economic interest in the Heineken Group.

Under the
terms of the Share Exchange Agreement, in exchange for such economic interest in the Heineken Group, FEMSA delivered 100% of the shares representing the capital stock of EMPREX Cerveza, which owned 100% of the shares of FEMSA Cerveza. As a result of
the transaction, EMPREX Cerveza and FEMSA Cerveza became wholly-owned subsidiaries of Heineken.

The principal provisions of
the Share Exchange Agreement are as follows:



| |  |  | delivery to Heineken N.V., by FEMSA, of 100% of the outstanding share capital of EMPREX Cerveza, which together with its subsidiaries, constitutes the
entire beer business and operations of FEMSA in Mexico and Brazil (including the United States and other export business);
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | delivery to FEMSA by Heineken N.V. of 86,028,019 new Heineken N.V. shares;
| | - |  | --------------------------------------------------------------------------



| |  |  | simultaneously with the closing of the Heineken transaction, a swap between Heineken Holding N.V. and FEMSA of 43,018,320 Heineken N.V. shares for an
equal number of newly issued shares in Heineken Holding N.V.;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the commitment by Heineken N.V. to assume indebtedness of EMPREX Cerveza and subsidiaries amounting to approximately US$ 2.1 billion;
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the provision by FEMSA to the Heineken Group of indemnities customary in transactions of this nature concerning FEMSA and FEMSA Cerveza and its
subsidiaries and their businesses;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSAs covenants to operate the EMPREX Cerveza business in the ordinary course consistent with past practice until the closing of the
transaction, subject to customary exceptions, with the economic risks and benefits of the EMPREX Cerveza business transferring to Heineken as of January 1, 2010;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | the provision by Heineken N.V. and Heineken Holding N.V. to FEMSA of indemnities customary in transactions of this nature concerning the Heineken
Group; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSAs covenants, subject to certain limitations, to not engage in the production, manufacture, packaging, distribution, marketing or sale of
beer and similar beverages in Latin America, the United States, Canada and the Caribbean.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Corporate Governance Agreement

On April 30, 2010, FEMSA, CB Equity (as transferee of the Heineken N.V. & Heineken Holding N.V. Exchange Shares and Allotted
Shares), Heineken N.V., Heineken Holding N.V. and LArche Green N.V. (as majority shareholder of Heineken Holding N.V.) entered into a corporate governance agreement, which we refer to as the Corporate Governance Agreement, which establishes
the terms of the relationship between Heineken and FEMSA after the closing of the Heineken transaction.

The Corporate
Governance Agreement covers, among other things, the following topics:



| |  |  | FEMSAs representation on the Heineken Holding Board and the Heineken Supervisory Board and the creation of an Americas committee, also with
FEMSAs representation;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSAs representation on the selection and appointment committee and the audit committee of the Heineken Supervisory Board;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSAs commitment to not increase its holding in Heineken Holding N.V. above 20% and to not increase its holding in the Heineken Group above a
maximum 20% economic interest (subject to certain exceptions); and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | FEMSAs agreement to not transfer any shares in Heineken N.V. or Heineken Holding N.V. for a five-year period, subject to certain exceptions,
including among others, (i) beginning in the third anniversary, the right to sell up to 1% of all outstanding shares of each of Heineken N.V. and Heineken Holding N.V. in each calendar quarter, and (ii) beginning in the third anniversary,
the right to dividend or distribute to its shareholders each of Heineken N.V. and Heineken Holding N.V. shares.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Under the Corporate Governance Agreement, FEMSA is entitled to nominate two representatives to the Heineken Supervisory Board, one of whom will be appointed as Vice Chairman of the board of Heineken N.V.
and will also serve as a representative of FEMSA on the Heineken Holding N.V. Board of Directors. Our nominees for appointment to the Heineken Supervisory Board were José Antonio Fernández Carbajal, our Chairman and Chief Executive
Officer, and Javier Astaburuaga Sanjines, our Chief Financial and Strategic Development Officer, who were both approved by Heineken N.V.s general meeting of shareholders. Mr. José Antonio Fernández was also approved to the
Heineken Holding N.V. Board of Directors by the general meeting of shareholders of Heineken Holding N.V.

In addition, the
Heineken Supervisory Board has created an Americas committee to oversee the strategic direction of the business in the American continent and assess new business opportunities in that region. The Americas committee consists of two existing members
of the Heineken Supervisory Board and one FEMSA representative, who acts as the chairman. The chairman of the Americas committee is José Antonio Fernández Carbajal, our Chairman and Chief Executive Officer.

The Corporate Governance Agreement has no fixed term, but certain provisions cease to apply if FEMSA ceases to have the right to nominate
a representative to the Heineken Holding N.V. Board of Directors and the Heineken N.V. Supervisory Board. For example, in certain circumstances, FEMSA would be entitled to only one representative on the Heineken Supervisory Board, including in the
event that FEMSAs economic interest in the Heineken Group were to fall below 14%, the current FEMSA control structure were to change or FEMSA were to be subject to a change of control. In the event that FEMSAs economic interest in
Heineken falls below 7% or a beer producer acquires control of FEMSA, all of FEMSAs corporate governance rights would end pursuant to the Corporate Governance Agreement.



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Documents on Display

We file reports, including annual reports on Form 20-F, and other information with the SEC pursuant to the rules and regulations of the
SEC that apply to foreign private issuers. You may read and copy any materials filed with the SEC at its public reference rooms in Washington, D.C., at 450 Fifth Street, N.W., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further
information on the public reference room. Filings we make electronically with the SEC are also available to the public over the Internet at the SECs website at www.sec.gov.



|ITEM 11. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|-------- | ----------------------------------------------------------

Our business activities require the holding or issuing of derivative financial instruments that expose us to market risks related to changes in interest rates, foreign currency exchange rates, equity risk
and commodity price risk.

Interest Rate Risk

Interest rate risk exists principally with respect to our indebtedness that bears interest at floating rates. At December 31, 2012,
we had outstanding total debt of Ps. 37,342 million, of which 63.9% bore interest at variable interest rates and 36.1% bore interest at fixed interest rates. Swap contracts held by us effectively switch a portion of our variable rate
indebtedness into fixed-rate indebtedness. After giving effect to these contracts, as of December 31, 2012, 44.5% of our total debt was fixed rate and 55.5% of our total debt was variable rate (the total amount of the debt and the amounts of
the variable rate debt and fixed rate debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). The
interest rate on our variable rate debt is determined by reference to the London Interbank Offered Rate, or LIBOR, (a benchmark rate used for Eurodollar loans), the Tasa de Interés Interbancaria de Equilibrio (Equilibrium Interbank
Interest Rate, or TIIE), and the Certificados de la Tesorería(Treasury Certificates, or CETES) rate. If these reference rates increase, our interest payments would consequently increase.

The table below provides information about our derivative financial instruments that are sensitive to changes in interest rates and
exchange rates. The table presents notional amounts and weighted average interest rates by expected contractual maturity dates. Notional amounts are used to calculate the contractual payments to be exchanged under the contract. Weighted average
variable rates are based on the reference rates on December 31, 2012, plus spreads contracted by us. Our derivative financial instruments current payments are denominated in U.S. dollars and Mexican pesos. All of the payments in the table
are presented in Mexican pesos, our reporting currency, utilizing the December 31, 2012 exchange rate of Ps. 12.9635 per U.S. dollar.

The table below also includes the estimated fair value as of December 31, 2012 of:



| |  |  | short and long-term debt, based on the discounted value of contractual cash flows, in which the discount rate is estimated using rates currently
offered for debt with similar terms and remaining maturities;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | long-term notes payable and capital leases, based on quoted market prices; and
| | - |  | ------------------------------------------------------------------------------



| |  |  | cross currency swaps and interest rate swaps, based on quoted market prices to terminate the contracts as of December 31, 2012.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------

As of December 31, 2012, the fair value represents an increase in total debt of Ps. 1,114 million
more than book value due to an increase in the interest rate in Mexico.



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Principal by Year of Maturity



|                           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|-------------------------- |  | ------------------------------------------------------ | ----- | - | -------------------- |  | ----- | ---- |  |  | ----- | - |  | ---- | ----- | - | ------------------ |  | ----- | ------------- |  |  | --------- | - |  | ------------- | ------ | - | --------- |  | ------ |  |  |  | ------ | - |  |  | ------ | 
|                           |  | At December 31, 2012                                   |       |   | At December 31, 2011 | 
|                           |  | 2013                                                   |       |   | 2014                 |  |       | 2015 |  |  | 2016  |   |  | 2017 |       |   | 2018 andthereafter |  |       | CarryingValue |  |  | FairValue |   |  | CarryingValue |        |   | FairValue | 
|                           |  | (in millions of Mexican pesos, except for percentages) |      
|Short-term debt:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Fixed rate debt:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Mexican pesos:             |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Capital leases             |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               |       |   |           |  |       |  |  |  | 18     |   |  |  | 18     | 
|Interest rate(1)           |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               |       |   |           |  |       |  |  |  | 6.9    | % |  |  |       | 
|Argentine pesos:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 291   |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 291    |   |           |  | 291    |  |  |  | 325    |   |  |  | 317    | 
|Interest rate(1)           |  |                                                        | 19.2  | % |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 19.2   | % |           |  |       |  |  |  | 14.9   | % |  |  |       | 
|Variable rate debt:        |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Colombian pesos:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               |       |   |           |  |       |  |  |  | 295    |   |  |  | 295    | 
|Interest rate(1)           |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               |       |   |           |  |       |  |  |  | 6.8    | % |  |  |       | 
|Brazilian reais:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 19    |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 19     |   |           |  | 19     |  |  |  |       |   |  |  |       | 
|Interest rate(1)           |  |                                                        | 8.1   | % |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 8.1    | % |           |  |       |  |  |  |       |   |  |  |       | 
|U.S. dollars:              |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 3,903 |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 3,903  |   |           |  | 3,899  |  |  |  |       |   |  |  |       | 
|Interest rate(1)           |  |                                                        | 0.6   | % |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 0.6    | % |           |  |        |  |  |  |       |   |  |  |       | 
|                           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Subtotal                   |  |                                                        | 4,213 |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 4,213  |   |           |  | 4,209  |  |  |  | 638    |   |  |  | 630    | 
|                           |  |                                                        |       |   |                      |  |       |      |  | 
|Long-term debt:            |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Fixed rate debt:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Mexican pesos:             |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Domestic senior notes      |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  | 2,495     |   |  |               | 2,495  |   |           |  | 2,822  |  |  |  | 2,495  |   |  |  | 2,631  | 
|Interest rate(1)           |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  | 8.3       | % |  |               | 8.3    | % |           |  |       |  |  |  | 8.3    | % |  |  |       | 
|Units of Investment (UDIs) |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  | 3,567 |               |  |  |          |   |  |               | 3,567  |   |           |  | 3,567  |  |  |  | 3,337  |   |  |  | 3,337  | 
|Interest rate(1)           |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  | 4.2   | %             |  |  |          |   |  |               | 4.2    | % |           |  |       |  |  |  | 4.2    | % |  |  |       | 
|U.S. dollars:              |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|J.P. Morgan
(Yankee Bond)  |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  | 6,458     |   |  |               | 6,458  |   |           |  | 7,351  |  |  |  | 6,940  |   |  |  | 7,737  | 
|Interest rate(1)           |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  | 4.6       | % |  |               | 4.6    | % |           |  |       |  |  |  | 4.6    | % |  |  |       | 
|Argentine pesos:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 180   |   |                      |  | 336   |      |  |  | 13    |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 529    |   |           |  | 514    |  |  |  | 595    |   |  |  | 570    | 
|Interest rate(1)           |  |                                                        | 18.7  | % |                      |  | 20.7  | %    |  |  | 15.0  | % |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 19.9   | % |           |  |       |  |  |  | 16.4   | % |  |  |       | 
|Brazilian reais:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 17    |   |                      |  | 21    |      |  |  | 21    |   |  |      | 21    |   |                    |  | 19    |               |  |  | 20        |   |  |               | 119    |   |           |  | 114    |  |  |  | 82     |   |  |  | 87     | 
|Interest rate(1)           |  |                                                        | 3.8   | % |                      |  | 3.6   | %    |  |  | 3.6   | % |  |      | 3.6   | % |                    |  | 3.6   | %             |  |  | 4.5       | % |  |               | 3.8    | % |           |  |       |  |  |  | 4.5    | % |  |  |       | 
|Capital leases             |  |                                                        | 4     |   |                      |  | 4     |      |  |  | 3     |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 11     |   |           |  | 11     |  |  |  | 17     |   |  |  | 18     | 
|Interest rate(1)           |  |                                                        | 4.5   | % |                      |  | 4.5   | %    |  |  | 4.5   | % |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 4.5    | % |           |  |       |  |  |  | 4.5    | % |  |  |       | 
|Subtotal                   |  |                                                        | 201   |   |                      |  | 361   |      |  |  | 37    |   |  |      | 21    |   |                    |  | 3,586 |               |  |  | 8,973     |   |  |               | 13,179 |   |           |  | 14,379 |  |  |  | 13,466 |   |  |  | 14,380 | 
|Variable rate debt:        |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Mexican pesos:             |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 266   |   |                      |  | 1,370 |      |  |  | 2,744 |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 4,380  |   |           |  | 4,430  |  |  |  | 4,550  |   |  |  | 4,456  | 
|Interest rate(1)           |  |                                                        | 5.1   | % |                      |  | 5.1   | %    |  |  | 5.1   | % |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 5.1    | % |           |  |       |  |  |  | 5.0    | % |  |  |       | 
|Domestic senior notes      |  |                                                        | 3,500 |   |                      |  |      |      |  |  |      |   |  |      | 2,511 |   |                    |  |      |               |  |  |          |   |  |               | 6,011  |   |           |  | 5,999  |  |  |  | 8,843  |   |  |  | 8,981  | 
|Interest rate(1)           |  |                                                        | 4.8   | % |                      |  |      |      |  |  |      |   |  |      | 5.0   | % |                    |  |      |               |  |  |          |   |  |               | 5.0    | % |           |  |       |  |  |  | 4.7    | % |  |  |       | 
|U.S. dollars:              |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 195   |   |                      |  | 2,600 |      |  |  | 5,195 |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 7,990  |   |           |  | 8,008  |  |  |  | 251    |   |  |  | 251    | 
|Interest rate(1)           |  |                                                        | 0.6   | % |                      |  | 0.9   | %    |  |  | 0.9   | % |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 0.9    | % |           |  |       |  |  |  | 0.7    | % |  |  |       | 
|Argentine pesos:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        | 106   |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 106    |   |           |  | 106    |  |  |  | 130    |   |  |  | 116    | 
|Interest rate(1)           |  |                                                        | 22.9  | % |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 22.9   | % |           |  |       |  |  |  | 27.3   | % |  |  |       | 
|Brazilian reais:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        |      |   |                      |  | 106   |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 106    |   |           |  |       |  |  |  |       |   |  |  |       | 
|Interest rate(1)           |  |                                                        |      |   |                      |  | 8.9   | %    |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 8.9    | % |           |  |       |  |  |  |       |   |  |  |       | 
|Capital leases             |  |                                                        | 36    |   |                      |  | 40    |      |  |  | 43    |   |  |      | 30    |   |                    |  |      |               |  |  |          |   |  |               | 149    |   |           |  | 149    |  |  |  | 193    |   |  |  | 193    | 
|Interest rate(1)           |  |                                                        | 10.5  | % |                      |  | 10.5  | %    |  |  | 10.5  | % |  |      | 10.5  | % |                    |  |      |               |  |  |          |   |  |               | 10.5   | % |           |  |       |  |  |  | 11.0   | % |  |  |       | 
|Colombian pesos:           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Bank loans                 |  |                                                        |      |   |                      |  | 1,023 |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 1,023  |   |           |  | 990    |  |  |  | 935    |   |  |  | 929    | 
|Interest rate(1)           |  |                                                        |      |   |                      |  | 6.8   | %    |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 6.8    | % |           |  |       |  |  |  | 6.1    | % |  |  |       | 
|Capital leases             |  |                                                        | 185   |   |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 185    |   |           |  | 186    |  |  |  | 386    |   |  |  | 384    | 
|Interest rate(1)           |  |                                                        | 6.8   | % |                      |  |      |      |  |  |      |   |  |      |      |   |                    |  |      |               |  |  |          |   |  |               | 6.8    | % |           |  |       |  |  |  | 6.6    | % |  |  |       | 
|                           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Subtotal                   |  |                                                        | 4,288 |   |                      |  | 5,139 |      |  |  | 7,982 |   |  |      | 2,541 |   |                    |  |      |               |  |  |          |   |  |               | 19,950 |   |           |  | 19,868 |  |  |  | 15,288 |   |  |  | 15,310 | 
|                           |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |       |               |  |  |           |   |  |               |        |   |           |  |        |  |  |  |        |   |  |  |        | 
|Total long-term debt       |  |                                                        | 4,489 |   |                      |  | 5,500 |      |  |  | 8,019 |   |  |      | 2,562 |   |                    |  | 3,586 |               |  |  | 8,973     |   |  |               | 33,129 |   |           |  | 34,247 |  |  |  | 28,754 |   |  |  | 29,690 | 



113



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##### Table of Contents

|                                                              |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |   |               |  |  |               |  |  |  |       |   |  |  |       |  
|------------------------------------------------------------- |  | ------------------------------------------------------ | ----- | - | -------------------- |  | ----- | ---- |  |  | ----- | - |  | ---- | ----- | - | ------------------ |  | - | ------------- |  |  | ------------- |  |  |  | ----- | - |  |  | ----- | -
|                                                              |  | At December 31, 2012                                   |       |   | At December 31, 2011 | 
|                                                              |  | 2013                                                   |       |   | 2014                 |  |       | 2015 |  |  | 2016  |   |  | 2017 |       |   | 2018 andthereafter |  |   | CarryingValue |  |  | CarryingValue | 
|                                                              |  | (in millions of Mexican pesos, except for percentages) |      
|Derivative financial instruments:                             |  |                                                        |       |  
|Interest rate swaps:                                          |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |   |               |  |  |               |  |  |  |       |   |  |  |       |  
|Mexican pesos:                                                |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |   |               |  |  |               |  |  |  |       |   |  |  |       |  
|Variable to fixed                                             |  |                                                        | 3,787 |   |                      |  | 575   |      |  |  | 1,963 |   |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 6,325 |   |  |  | 6,638 |  
|Interest pay rate(1)                                          |  |                                                        | 8.2   | % |                      |  | 8.4   | %    |  |  | 8.6   | % |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 8.4   | % |  |  | 8.3   | %
|Interest receive rate(1)                                      |  |                                                        | 4.9   | % |                      |  | 5.1   | %    |  |  | 5.1   | % |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 5.0   | % |  |  | 4.9   | %
|Cross currency swaps:                                         |  |                                                        |       |   |                      |  |       |      |  |  |       |   |  |      |       |   |                    |  |   |               |  |  |               |  |  |  |       |   |  |  |       |  
|Units of Investment (UDIs) to Mexican pesos and variable rate |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      | 2,500 |   |                    |  |  |               |  |  |              |  |  |  | 2,500 |   |  |  | 2,500 |  
|Interest pay rate(1)                                          |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      | 4.7   | % |                    |  |  |               |  |  |              |  |  |  | 4.7   | % |  |  | 4.6   | %
|Interest receive rate(1)                                      |  |                                                        |      |   |                      |  |      |      |  |  |      |   |  |      | 4.2   | % |                    |  |  |               |  |  |              |  |  |  | 4.2   | % |  |  | 4.2   | %
|U.S. dollars to Mexican pesos                                 |  |                                                        |      |   |                      |  | 2,553 |      |  |  |      |   |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 2,553 |   |  |  |      |  
|Interest pay rate(1)                                          |  |                                                        |      |   |                      |  | 3.7   | %    |  |  |      |   |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 3.7   | % |  |  |      |  
|Interest receive rate(1)                                      |  |                                                        |      |   |                      |  | 1.4   | %    |  |  |      |   |  |      |      |   |                    |  |  |               |  |  |              |  |  |  | 1.4   | % |  |  |      |  



|(1) | Weighted average interest rate.
|--- | -------------------------------

A hypothetical, instantaneous and unfavorable change of 100 basis points in the average interest rate applicable to variable-rate
liabilities held at FEMSA as of December 31, 2012 would increase our interest expense by approximately Ps. 198 million, or 7.9%, over the 12-month period of 2013, assuming no additional debt is incurred during such period, in each case
after giving effect to all of our interest and cross currency swap agreements.

Foreign Currency Exchange Rate
Risk

Our principal exchange rate risk involves changes in the value of the local currencies, of each country in which we
operate, relative to the U.S. dollar. In 2012, the percentage of our consolidated total revenues was denominated as follows:

Total Revenues by Currency At December 31, 2012



|                              |  |                                               |  |                                 |      |  
|----------------------------- |  | --------------------------------------------- |  | ------------------------------- | ---- | -
|Region                        |  | Currency                                      |  | % of ConsolidatedTotal Revenues |     
|Mexico and Central America(1) |  | Mexican peso and others                       |  |                                 | 65.1 | %
|Venezuela                     |  | Bolívar fuerte                                |  |                                 | 11.2 | %
|South America                 |  | Brazilian real, Argentinepeso, Colombian peso |  |                                 | 23.7 | %



|(1) | Mexican peso, Quetzal, Balboa, Colón and U.S. dollar.
|--- | -----------------------------------------------------

We estimate that a majority of our consolidated costs and expenses are denominated in Mexican pesos for Mexican subsidiaries and in the aforementioned currencies for the foreign subsidiaries, which are
principally subsidiaries of Coca-Cola FEMSA. Substantially all of our costs and expenses denominated in a foreign currency, other than the functional currency of each country in which we operate, are denominated in U.S. dollars. As of
December 31, 2012, after giving effect to all cross currency swaps, 42.5% of our long-term indebtedness was denominated in Mexican pesos, 50.5% was denominated in U.S. dollars, 3.3% was denominated in Colombian pesos, 2.6% was denominated in
Argentine pesos and 1.1% was denominated in Brazilian reais. We also have short-term indebtedness, which consists of bank loans in Argentine pesos, Brazilian reais, and U.S. dollars. Decreases in the value of the different currencies relative to the
U.S. dollar will increase the cost of our foreign currency denominated operating costs and expenses, and the debt service obligations with respect to our foreign currency-denominated indebtedness. A depreciation of the Mexican peso relative to the
U.S. dollar will also result in foreign exchange losses, as the Mexican peso value of our foreign currency-denominated long-term indebtedness is increased.



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Our exposure to market risk associated with changes in foreign currency exchange rates
relates primarily to U.S. dollar-denominated debt obligations as shown in the interest risk table above. We occasionally utilize financial derivative instruments to hedge our exposure to the U.S. dollar relative to the Mexican peso and other
currencies.

As of December 31, 2012, we had forward agreements that met the hedging criteria for accounting purposes, to
hedge our transactions denominated in U.S. dollars and Euros. The notional amount of these forward agreements was Ps. 2,803 million, for which we have recorded a fair value asset of Ps. 36 million. The maturity date of these forward agreements
is in 2013. The fair value of foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally contracted for. For the year ended December 31, 2012, a
gain of Ps. 126 million was recorded in our consolidated results.

As of December 31, 2011, we had forward
agreements that met the hedging criteria for accounting purposes, to hedge our transactions denominated in U.S. dollars. The notional amount of these forward agreements was Ps. 2,933 million, for which we have recorded a fair value asset of Ps.
183 million. The maturity date of these forward agreements is in 2012. The fair value of foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally
contracted for. For the year ended December 31, 2011, a gain of Ps. 21 million was recorded in our consolidated results.

As of December 31, 2012, we had options to purchase U.S. dollars to reduce our exposure to the risk of exchange rate fluctuations. The notional amount of these options was Ps. 982 million, for
which we have recorded a net fair value asset of Ps. 47 million as part of cumulative other comprehensive income. The maturity date of these options is in 2013.

As of December 31, 2011, we had options to purchase U.S. dollars to reduce our exposure to the risk of exchange rate fluctuations. The notional amount of these options was Ps. 1,901 million, for
which we have recorded a net fair value asset of Ps. 300 million as part of cumulative other comprehensive income. The maturity date of these options was in 2012.

The following table illustrates the effects that hypothetical fluctuations in the exchange rates of the U.S. dollar and the Euro relative to the Mexican peso would have on our equity and profit or loss:



|                            |  |                        |  |                  |      |   |                         |     |      |  
|--------------------------- |  | ---------------------- |  | ---------------- | ---- | - | ----------------------- | --- | ---- | -
|Foreign Currency Risk(1)(2) |  | Change in ExchangeRate |  | Effect on Equity |      |   | Effect on Profitor Loss |    
|2012                        |  |                        |  |                  |      |   |                         |     |      |  
|FEMSA                       |  | +9%EUR/+11%USD         |  | Ps.              | (250 | ) |                         | Ps. |     |  
|                            |  | -9%EUR/-11%USD         |  |                  | 104  |   |                         |     |     |  
|Coca-Cola FEMSA             |  | -11%USD                |  |                  | (438 | ) |                         |     |     |  
|                            |  |                        | 
|2011                        |  |                        |  |                  |      |   |                         |     |      |  
|                            |  |                        | 
|FEMSA                       |  | +13%EUR/+15%USD        |  | Ps.              | (189 | ) |                         | Ps. |     |  
|                            |  | -13%EUR/-15%USD        |  |                  | 191  |   |                         |     |     |  
|Coca-Cola FEMSA             |  | -15%USD                |  |                  | (352 | ) |                         |     | (127 | )



|(1) | The sensitivity analysis effects include all subsidiaries of the Company.
|--- | -------------------------------------------------------------------------



|(2) | Includes the sensitivity analysis effects of all derivative financial instruments related to foreign exchange risk.
|--- | -------------------------------------------------------------------------------------------------------------------

As of December 31, 2012, we had (i) cross currency swaps designated as fair value hedges under contracts with an aggregate
notional amount of Ps. 2,553 million that expire in 2014, for which we have recorded a net fair value asset of Ps. 46 million; and (ii) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount
of Ps. 2,711 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 1,089 million. The net effect of our expired contracts for the year ended December 31, 2012, was recorded as interest expense of Ps. 44
million.

As of December 31, 2011, we had cross currency swaps designated as fair value hedges under contracts with an
aggregate notional amount of Ps. 2,500 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 860 million. The net effect of our expired contracts for the year ended December 31, 2011, was recorded as
interest income of Ps. 8 million.



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For the years ended December 31, 2012, and 2011, certain cross currency swap
instruments did not meet the hedging criteria for accounting purposes; consequently, changes in the estimated fair value were recorded in the income statement. The changes in fair value of these contracts represented a loss of Ps. 2 million in
2012 and 2011, respectively.

A hypothetical, instantaneous and unfavorable 10% devaluation of the Mexican peso relative to
the U.S. dollar occurring on December 31, 2012 would have resulted in a foreign exchange gain increasing our consolidated net income by approximately Ps. 526 million over the 12-month period of 2012, reflecting greater foreign exchange
gain in the cash balances held by us in U.S. dollars and Euros, net of a loss related to our U.S. dollar denominated indebtedness.

As of March 31, 2013, the exchange rates relative to the U.S. dollar of all the countries in which we operate, as well as their devaluation/revaluation effect compared to December 31, 2012, are
as follows:



|           |  |                |  |                                  |          |  |                            |  |       |   
|---------- |  | -------------- |  | -------------------------------- | -------- |  | -------------------------- |  | ----- | --
|Country    |  | Currency       |  | Exchange Rateas of March 31,2013 |          |  | (Devaluation) /Revaluation | 
|Mexico     |  | Mexican peso   |  |                                  | 12.35    |  |                            |  | 5.0   | % 
|Brazil     |  | Brazilian real |  |                                  | 2.01     |  |                            |  | 1.5   | % 
|Venezuela  |  | Bolívar fuerte |  |                                  | 6.30     |  |                            |  | (46.5 | )%
|Colombia   |  | Colombian peso |  |                                  | 1,832.20 |  |                            |  | (3.6  | )%
|Argentina  |  | Argentine peso |  |                                  | 5.12     |  |                            |  | (4.1  | )%
|Costa Rica |  | Colón          |  |                                  | 504.65   |  |                            |  | 1.9   | % 
|Guatemala  |  | Quetzal        |  |                                  | 7.78     |  |                            |  | 1.6   | % 
|Nicaragua  |  | Cordoba        |  |                                  | 24.42    |  |                            |  | (1.2  | )%
|Panama     |  | U.S. dollar    |  |                                  | 1.00     |  |                            |  | 0.0   | % 
|Euro Zone  |  | Euro           |  |                                  | 0.78     |  |                            |  | (3.0  | )%

A hypothetical, instantaneous and unfavorable 10% devaluation in the value of the currencies of all the
countries in which we operate, relative to the U.S. dollar, occurring on December 31, 2012, would produce a reduction (or gain) in stockholders equity as follows:



|           |  |                |  |                                         |       |  
|---------- |  | -------------- |  | --------------------------------------- | ----- | -
|Country    |  | Currency       |  | Reduction (gain) inStockholders Equity |      
|           |  |                |  | (in millions of Mexican pesos)          |      
|Mexico     |  | Mexican peso   |  |                                         | (87   | )
|Brazil     |  | Brazilian real |  |                                         | 1,466 |  
|Venezuela  |  | Bolívar fuerte |  |                                         | 1,000 |  
|Colombia   |  | Colombian peso |  |                                         | 1,004 |  
|Costa Rica |  | Colón          |  |                                         | 178   |  
|Argentina  |  | Argentine peso |  |                                         | 87    |  
|Guatemala  |  | Quetzal        |  |                                         | 82    |  
|Nicaragua  |  | Cordoba        |  |                                         | 87    |  
|Panama     |  | U.S. dollar    |  |                                         | 186   |  
|Euro Zone  |  | Euro           |  |                                         | 7,041 |  



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Equity Risk

As of December 31, 2012 and 2011, we did not have any equity derivative agreements.

Commodity Price Risk

We entered into various derivative contracts to hedge the cost of certain raw materials that are exposed to variations of commodity price exchange rates. As of December 31, 2012, we had various
derivative instruments contracts with maturity dates in 2013, 2014 and 2015 notional amounts of Ps. 2,971 million and a fair value liability of Ps. 200 million. The results of our commodity price contracts for the years ended December 31,
2012, and 2011, were gains of Ps. 6 million, and Ps. 257 million, respectively, which were recorded in the results of each year.



|ITEM 12. | DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
|-------- | ------------------------------------------------------



|ITEM 12A. | DEBT SECURITIES
|--------- | ---------------

Not applicable.



|ITEM 12B. | WARRANTS AND RIGHTS
|--------- | -------------------

Not applicable.



|ITEM 12C. | OTHER SECURITIES
|--------- | ----------------

Not applicable.



|ITEM 12D. | AMERICAN DEPOSITARY SHARES
|--------- | --------------------------

The Bank of New York Mellon serves as the depositary for our ADSs. Holders of our ADSs, evidenced by ADRs, are required to pay various
fees to the depositary, and the depositary may refuse to provide any service for which a fee is assessed until the applicable fee has been paid.

ADS holders are required to pay the depositary amounts in respect of expenses incurred by the depositary or its agents on behalf of ADS holders, including expenses arising from compliance with applicable
law, taxes or other governmental charges, cable, telex and facsimile transmission, or the conversion of foreign currency into U.S. dollars. The depositary may decide in its sole discretion to seek payment by either billing holders or by deducting
the fee from one or more cash dividends or other cash distributions.

ADS holders are also required to pay additional fees for
certain services provided by the depositary, as set forth in the table below.



|                                                                                              |  |                                                
|--------------------------------------------------------------------------------------------- |  | -----------------------------------------------
|Depositary service                                                                            |  | Fee payable by ADS holders                     
|Issuance and delivery of ADSs, including in connection with share distributions, stock splits |  | Up to US$5.00 per 100 ADSs (or portion thereof)
|Distribution of dividends(1)                                                                  |  | Up to US$0.02 per ADS                          
|Withdrawal of shares underlying ADSs                                                          |  | Up to US$5.00 per 100 ADSs (or portion thereof)



|(1) | As of the date of this annual report, holders of our ADSs were not required to pay additional fees with respect to this service.
|--- | --------------------------------------------------------------------------------------------------------------------------------

Direct and indirect payments by the depositary

The depositary pays us an agreed amount, which includes reimbursements for certain expenses we incur in connection with the ADS program. These reimbursable expenses include legal and accounting fees,
listing fees, investor relations expenses and fees payable to service providers for the distribution of material to ADS holders. For the year ended December 31, 2012, this amount was US$ 500,872.79.



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|ITEMS 13-14. | NOT APPLICABLE
|------------ | --------------



|ITEM 15. | CONTROLS AND PROCEDURES
|-------- | -----------------------

(a) Disclosure Controls and Procedures

We have evaluated, with the participation of our chief executive officer and chief financial officer, the effectiveness of our disclosure controls and procedures as of December 31, 2012. There are
inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure
controls and procedures can only provide reasonable assurance of achieving their control objectives. Based upon our evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures
were effective to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934, as amended (or the Exchange Act) is recorded, processed, summarized and
reported, within the time periods specified in the applicable rules and forms, and that it is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions
regarding required disclosure.

(b) Managements annual report on internal control over financial reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such
term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of the
effectiveness of our internal control over financial reporting based on the framework in Internal ControlIntegrated Framework, as issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with international financial reporting standards. Our internal control over financial reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets, (ii) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with international financial reporting standards, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors, and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Based on our
evaluation under the framework in Internal ControlsIntegrated Framework, as issued by the Committee of Sponsoring Organizations of the Treadway Commission, our management concluded that our internal control over financial reporting
was effective as of December 31, 2012.

Our managements assessment and conclusion on the effectiveness of internal
control over financial reporting as of December 31, 2012 excludes, in accordance with applicable guidance provided by the SEC, an assessment of the internal control over financial reporting of Fomento Queretano, the beverage division of which
was acquired by our subsidiary Coca-Cola FEMSA in May 2012. The beverage division of Fomento Queretano represented 0.8%, as of December 31, 2012, of our total and of our net assets, and 1.0% of our revenues and of our net income for the year
ended December 31, 2012.

The effectiveness of our internal control over financial reporting as of December 31, 2012
has been audited by Mancera, S.C., a member of Ernst & Young Global, an independent registered public accounting firm, as stated in its report included herein.



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(c) Attestation Report of the Registered Public Accounting Firm

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The Board of Directors and Stockholders

Fomento Económico Mexicano, S.A.B. de C.V.

We have audited Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries internal control over financial reporting as of December 31, 2012, based on criteria established in Internal
ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries management is responsible for maintaining
effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Managements Annual Report on Internal Control over Financial Reporting.
Our responsibility is to express an opinion on the companys internal control over financial reporting based on our audit.

We conducted
our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A companys internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board. A companys internal control over financial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the companys assets that could have a material effect on the financial statements.

Because of its inherent limitations,
internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions,
or that the degree of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Managements Annual
Report on Internal Control over Financial Reporting, managements assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Grupo Fomento Queretano, S.A.P.I. de C.V.
and its subsidiaries (collectively Grupo FOQUE) which was acquired on May 4, 2012, which is included in the 2012 consolidated financial statements of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries, and
constituted 0.8% of Fomento Economico Mexicano, S.A.B. de C.V.s total and net assets respectively, as of December 31, 2012 and 1% of revenues and net income respectively, for the year then ended. Our audit of internal control over
financial reporting of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries, also did not include an evaluation of the internal control over financial reporting of Grupo FOQUE.

In our opinion, Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries maintained, in all material respects, effective internal control over financial reporting as of December 31, 2012, based
on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States), the consolidated statements of financial position of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries as of December 31, 2012 and 2011, and January 1, 2011 and the related consolidated income statements, consolidated
statements of comprehensive income, consolidated statements of changes in equity, and consolidated statements of cash flows for each of the two years in the period ended December 31, 2012, and our report dated April 8, 2013 expressed an unqualified
opinion thereon.

Mancera, S.C.

A member practice of

Ernst & Young Global

Agustín Aguilar Laurents

Monterrey, N.L., Mexico

April 8,
2013



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(d) Changes in Internal Control over Financial Reporting

There has been no change in our internal control over financial reporting during 2012 that has materially affected, or is reasonably
likely to materially affect, our internal control over financial reporting.



|ITEM 16A. | AUDIT COMMITTEE FINANCIAL EXPERT
|--------- | --------------------------------

Our shareholders and our board of directors have designated José Manuel Canal Hernando, an independent director under the Mexican Securities Law and applicable U.S. Securities Laws and NYSE listing
standards, as an audit committee financial expert within the meaning of this Item 16A. See Item 6. Directors, Senior Management and EmployeesDirectors.



|ITEM 16B. | CODE OF ETHICS
|--------- | --------------

We have
adopted a code of ethics, within the meaning of this Item 16B of Form 20-F. Our code of ethics applies to our chief executive officer, chief financial officer, chief accounting officer and persons performing similar functions as well as to our
directors and other officers and employees. Our code of ethics is available on our website at www.femsa.com. If we amend the provisions of our code of ethics that apply to our chief executive officer, chief financial officer, chief accounting
officer and persons performing similar functions, or if we grant any waiver of such provisions, we will disclose such amendment or waiver on our website at the same address.



|ITEM 16C. | PRINCIPAL ACCOUNTANT FEES AND SERVICES
|--------- | --------------------------------------

Audit and Non-Audit Fees

For the fiscal years ended December 31, 2012 and 2011, Mancera, S.C., a member practice of Ernst & Young Global, was our
auditor.

The following table summarizes the aggregate fees billed to us in 2012 and 2011 by Mancera, S.C., which is an
independent registered public accounting firm, during the fiscal years ended December 31, 2012 and 2011:



|                   |  |                                |         |  |      |  |         | 
|------------------ |  | ------------------------------ | ------- |  | ---- |  | ------- | 
|                   |  | Year ended December 31,        |        
|                   |  | 2012                           |         |  | 2011 | 
|                   |  | (in millions of Mexican pesos) |        
|Audit fees         |  |                                | Ps. 88  |  |      |  | Ps. 83  | 
|Audit-related fees |  |                                | 5       |  |      |  | 10      | 
|Tax fees           |  |                                | 9       |  |      |  | 8       | 
|Other fees         |  |                                | 5       |  |      |  |        | 
|Total              |  |                                | Ps. 107 |  |      |  | Ps. 101 | 



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Audit fees. Audit fees in the above table represent the aggregate fees billed in
connection with the audit of our annual financial statements, as well as to other limited procedures in connection with our quarterly financial information and other statutory and regulatory audit activities.

Audit-related fees. Audit-related fees in the above table for 2012 are the aggregate fees billed for assurance and other services
related to the performance of the audit, mainly in connection with special audits and reviews.

Tax fees. Tax fees in
the above table are fees billed for services based upon existing facts and prior transactions in order to document, compute, and obtain government approval for amounts included in tax filings such as value-added tax return assistance and transfer
pricing documentation.

Other fees. Other fees in the above table, for the year ended December 31, 2012, includes
mainly fees billed for due diligence services. For the year ended December 31, 2011, there were no other fees.

Audit Committee
Pre-Approval Policies and Procedures

We have adopted pre-approval policies and procedures under which all audit and
non-audit services provided by our external auditors must be pre-approved by the audit committee as set forth in the Audit Committees charter. Any service proposals submitted by external auditors need to be discussed and approved by the Audit
Committee during its meetings, which take place at least four times a year. Once the proposed service is approved, we or our subsidiaries formalize the engagement of services. The approval of any audit and non-audit services to be provided by our
external auditors is specified in the minutes of our Audit Committee. In addition, the members of our board of directors are briefed on matters discussed by the different committees of our board of directors.



|ITEM 16D. | NOT APPLICABLE
|--------- | --------------



|ITEM 16E. | PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
|--------- | ----------------------------------------------------------------------

We did not purchase any of our equity securities in 2012. The following table presents purchases by trusts that we administer in connection with our stock incentive plans, which purchases may be deemed to
be purchases by an affiliated purchaser of us. See Item 6. Directors, Senior Management and EmployeesEVA Stock Incentive Plan.

Purchases of Equity Securities



|           |  |                                 |           |  |                              |  |          |                                                                                        |  |  |                                                                                                                         |  |  |  |   | 
|---------- |  | ------------------------------- | --------- |  | ---------------------------- |  | -------- | -------------------------------------------------------------------------------------- |  |  | ----------------------------------------------------------------------------------------------------------------------- |  |  |  | - | 
|Period     |  | TotalNumber ofBD UnitsPurchased |           |  | AveragePricePaid perBD Units |  |          | Total Number ofShares (or Units)Purchased
asPart of PubliclyAnnounced Plansor Programs |  |  | Maximum Number (orAppropriate U.S.dollar Value) of Shares(or Units)
that May YetBe Purchased Underthe Plans or Programs | 
|March 2012 |  |                                 | 2,428,962 |  |                              |  | Ps.92.75 |                                                                                        |  |  |                                                                                                                        |  |  |  |  | 
|           |  |                                 |           |  |                              |  |          |                                                                                        |  |  |                                                                                                                         |  |  |  |   | 





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|ITEM 16F. | NOT APPLICABLE
|--------- | --------------



|ITEM 16G. | CORPORATE GOVERNANCE
|--------- | --------------------

Pursuant to Rule 303A.11 of the Listed Company Manual of the NYSE, we are required to provide a summary of the significant ways in which
our corporate governance practices differ from those required for U.S. companies under the NYSE listing standards. We are a Mexican corporation with shares listed on the Mexican Stock Exchange. Our corporate governance practices are governed by our
bylaws, the Mexican Securities Law and the regulations issued by the CNBV. We also disclose the extent of compliance with the Código de Mejores Prácticas Corporativas (Mexican Code of Best Corporate Practices), which was created
by a group of Mexican business leaders and was endorsed by the CNBV.

The table below discloses the significant differences
between our corporate governance practices and the NYSE standards.



|                                                                                                                                              |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|--------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|NYSE Standards                                                                                                                                |  | Our Corporate Governance Practices                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|                                                                                                                                              | 
|Directors independence: A majority of the board of directors must be independent.                                                             |  | Directors independence: Pursuant to the Mexican Securities Law, we are required to have a board of directors with a maximum of
21 members, 25% of whom must be independent.  The Mexican Securities Law
sets forth, in article 26, the definition of independence, which differs from the one set forth in Section 303A.02 of the Listed Company Manual of the NYSE. Generally, under the Mexican Securities Law, a director is not independent if
such director: (i) is an employee or a relevant officer of the company or its subsidiaries; (ii) is an individual with significant influence over the company or its subsidiaries; (iii) is a shareholder or participant of the controlling group of the
company; (iv) is a client, supplier, debtor, creditor, partner or employee of an important client, supplier, debtor or creditor of the company; or (v) is a family member of any of the aforementioned persons.
 In accordance with the Mexican Securities Law, our shareholders are required to make
a determination as to the independence of our directors at an ordinary meeting of our shareholders, though the CNBV may challenge that determination. Our board of directors is not required to make a determination as to the independence of our
directors.
|                                                                                                                                              | 
|Executive sessions:Non-management directors must meet at regularly scheduled executive sessions without management.                           |  | Executive sessions:Under our bylaws and applicable Mexican law, our non-management and independent directors are not required
to meet in executive sessions.  Our bylaws state that the board of
directors will meet at least four times a year, following the end of each quarter, to discuss our operating results and progress in achieving strategic objectives. Our board of directors can also hold extraordinary meetings.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|                                                                                                                                              | 
|Nominating/Corporate Governance Committee:A nominating/corporate governance committee composed entirely of independent directors is required. |  | Nominating/Corporate Governance Committee:We are not required to have a nominating committee, and the Mexican Code of Best Corporate Practices does not provide for a
nominating committee.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|                                                                                                                                              | 
|                                                                                                                                              |  | However, Mexican law requires us to have a Corporate Practices Committee. Our Corporate Practices Committee is composed of three members, and as required by the Mexican
Securities Law and our bylaws, the three members are independent.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       



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|                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|NYSE Standards                                                                                                                                                                              |  | Our Corporate Governance Practices                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                                                                                                                            | 
|Compensation Committee: A compensation committee composed entirely independent directors is required.                                                                                       |  | Compensation Committee: We do not have a committee that exclusively oversees compensation issues. Our Corporate Practices Committee, composed entirely of independent
directors, reviews and recommends management compensation programs in order to ensure that they are aligned with shareholders interests and corporate performance.                                                                                                                                                                                                                                                                                                                                   
|                                                                                                                                                                                            | 
|Audit Committee: Listed companies must have an audit committee satisfying the independence and other requirements of Rule 10A-3 under the Exchange Act and the NYSE
independence standards. |  | Audit Committee: We have an Audit Committee of four members. Each member of the Audit Committee is an independent director, as required by the Mexican Securities
Law.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|                                                                                                                                                                                            | 
|Equity compensation plan:Equity compensation plans require shareholder approval, subject to limited exemptions.                                                                             |  | Equity compensation plan:Shareholder approval is not required under Mexican law or our bylaws for the adoption and amendment of an equity compensation plan. Such plans
should provide for general application to all executives. Our current equity compensation plans have been approved by our board of directors.                                                                                                                                                                                                                                                                                                                                                       
|                                                                                                                                                                                            | 
|Code of business conduct and ethics:Corporate governance guidelines and a code of conduct and ethics are required, with disclosure of any waiver for directors or executive
officers.       |  | Code of business conduct and ethics: We have adopted a code of ethics, within the meaning of Item 16B of SEC Form 20-F. Our code of ethics applies to our Chief Executive
Officer, Chief Financial Officer and persons performing similar functions as well as to our directors and other officers and employees. Our code of ethics is available on our website at www.femsa.com. If we amend the provisions of our code of ethics
that apply to our Chief Executive Officer, Chief Financial Officer and persons performing similar functions, or if we grant any waiver of such provisions, we will disclose such amendment or waiver on our website at the same address.



|ITEM 16H. | NOT APPLICABLE
|--------- | --------------



|ITEM 17. | NOT APPLICABLE
|-------- | --------------



|ITEM 18. | FINANCIAL STATEMENTS
|-------- | --------------------

See pages F-1 through F-144, incorporated herein by reference.



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ITEM 19. EXHIBITS



|    |  |                                                                                                                                                                                                                                                                                                                                                                        
|--- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|1.1 |  | Bylaws (estatutos sociales) of Fomento Económico Mexicano, S.A.B. de C.V., approved on April 22, 2008, together with an English translation thereof (incorporated by
reference to Exhibit 1.1 of FEMSAs Annual Report on Form 20-F filed on June 30, 2008 (File No. 333-08752)).                                                                                      
|    | 
|1.2 |  | Share Exchange Agreement by and between Heineken Holding N.V., Heineken N.V., Compañía Internacional de Bebidas, S.A. de C.V., Grupo Industrial Emprex, S.A. de
C.V., and FEMSA dated as of January 11, 2010 (incorporated by reference to Exhibit 1.2 of FEMSAs Annual Report on Form 20-F filed on June 25, 2010 (File No. 333-08752)).                             
|    | 
|1.3 |  | First Amendment to Share Exchange Agreement by and between Heineken Holding N.V., Heineken N.V., Compañía Internacional de Bebidas, S.A. de C.V., Grupo Industrial
Emprex, S.A. de C.V., and FEMSA dated as of April 26, 2010 (incorporated by reference to Exhibit 1.3 of FEMSAs Annual Report on Form 20-F filed on June 25, 2010 (File No. 333-08752)).            
|    | 
|1.4 |  | Corporate Governance Agreement, dated April 30, 2010, between Heineken Holding N.V., Heineken N.V., LArche Green N.V., FEMSA and CB Equity. (incorporated by reference to
Exhibit 1.4 of FEMSAs Annual Report on Form 20-F filed on April 27, 2012 (File No. 333-08752)).                                                                                            
|    | 
|2.1 |  | Deposit Agreement, as further amended and restated as of May 11, 2007, among FEMSA, The Bank of New York, and all owners and holders from time to time of any American Depositary
Receipts, including the form of American Depositary Receipt (incorporated by reference to FEMSAs registration statement on Form F-6 filed on April 30, 2007 (File No. 333- 142469)).
|    | 
|2.2 |  | Specimen certificate representing a BD Unit, consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares, together with an English translation (incorporated
by reference to FEMSAs registration statement on Form F-4 filed on April 9, 1998 (File No. 333-8618)).                                                                             
|    | 
|2.3 |  | Indenture dated as of February 5, 2010 among Coca-Cola FEMSA, S.A.B. de C.V., and The Bank of New York Mellon (incorporated by reference to Exhibit 2.2 to Coca-Cola FEMSAs
Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).                                                                                                                    
|    | 
|2.4 |  | First Supplemental Indenture dated as of February 5, 2010 among Coca-Cola FEMSA, S.A.B. de C.V., and The Bank of New York Mellon and the Bank of New York Mellon (Luxembourg) S.A.
(incorporated by reference to Exhibit 2.3 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).                                               
|    | 
|2.5 |  | Second Supplemental Indenture dated as of April 1, 2011 among Coca-Cola FEMSA, S.A.B. de C.V., Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), as Guarantor, and
The Bank of New York Mellon (incorporated by reference to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 17, 2011 (File No. 001-12260)).                                  
|    | 
|3.1 |  | Amended Voting Trust Agreement among certain principal shareholders of FEMSA together with an English translation (incorporated by reference to FEMSAs Schedule 13D as
amended filed on August 11, 2005 (File No. 005-54705)).                                                                                                                                        
|    | 
|4.1 |  | Amended and Restated Shareholders Agreement, dated as of July 6, 2002, by and among CIBSA, Emprex, The Coca-Cola Company and Inmex (incorporated by reference to Coca-Cola
FEMSAs Annual Report on Form 20-F filed on June 27, 2003 (File No. 1-12260)).                                                                                                             
|    | 
|4.2 |  | Amendment, dated May 6, 2003, to the Amended and Restated Shareholders Agreement dated July 6, 2002, among CIBSA, Emprex, The Coca-Cola Company, Inmex, Atlantic Industries,
Dulux CBAI 2003 B.V. and Dulux CBEXINMX 2003 B.V. (incorporated by reference to Exhibit 4.14 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 27, 2003 (File No. 1-12260)). 
|    | 
|4.3 |  | Second Amendment, dated February 1, 2010, to the Amended and Restated Shareholders Agreement dated July 6, 2002, among CIBSA, Emprex, The Coca-Cola Company, Inmex and Dulux
CBAI 2003 B.V. (incorporated by reference to Exhibit 4.3 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).                                     
|    | 
|4.4 |  | Amended and Restated Bottler Agreement, dated June 21, 2003, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (incorporated
by reference to Exhibit 4.3 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on April 5, 2004 (File No. 1-12260)).                                                             



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|     |  |                                                                                                                                                                                                                                                                                                                                                                                  
|---- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|     | 
|4.5  |  | Supplemental Agreement, dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (with English
translation) (incorporated by reference to Exhibit 10.3 to Coca-Cola FEMSAs Registration Statement on Form F-1 filed on August 13, 1993 (File No. 333-67380)).                                               
|     | 
|4.6  |  | Amended and Restated Bottler Agreement, dated June 21, 2003, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (incorporated
by reference to Coca-Cola FEMSAs Annual Report on Form 20-F filed on April 5, 2004 (File No. 1-12260)).                                                                                      
|     | 
|4.7  |  | Supplemental Agreement, dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (with English translation)
(incorporated by reference to Exhibit 10.4 to Coca-Cola FEMSAs Registration Statement on Form F-1 filed on August 13, 1993 (File No. 333-67380)).                                               
|     | 
|4.8  |  | Amendments, dated May 17 and July 20, 1995, to Bottler Agreement and Letter of Agreement, dated August 22, 1994, each with respect to operations in Argentina between Coca-Cola
FEMSA and The Coca-Cola Company (with English translation) (incorporated by reference to Exhibit 10.3 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).
|     | 
|4.9  |  | Bottler Agreement, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA (with English translation) (incorporated by
reference to Exhibit 10.4 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).                                                                               
|     | 
|4.10 |  | Supplemental Agreement, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA (with English translation) (incorporated by
reference to Exhibit 10.6 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).                                                                          
|     | 
|4.11 |  | Amendment, dated February 1, 1996, to Bottler Agreement between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA, dated December 1, 1995 (with
English translation) (incorporated by reference to Exhibit 10.5 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).                                          
|     | 
|4.12 |  | Amendment, dated May 22, 1998, to Bottler Agreement with respect to the former SIRSA territory, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company (with
English translation) (incorporated by reference to Exhibit 4.12 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 20, 2001 (File No. 1-12260)).                                      
|     | 
|4.13 |  | Supply Agreement, dated June 21, 1993, between Coca-Cola FEMSA and FEMSA Empaques (incorporated by reference to FEMSAs registration statement on Form F-4 filed on April 9,
1998 (File No. 333-8618)).                                                                                                                                                                          
|     | 
|4.14 |  | Bottler Agreement and Side Letter dated June 1, 2005, between Panamco Golfo, S.A. de C.V. and The Coca-Cola Company with respect to operations in Golfo, Mexico (English
translation) (incorporated by reference to Exhibit 4.7 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on April 18, 2006 (File No. 1-12260)).                                                     
|     | 
|4.15 |  | Bottler Agreement and Side Letter dated June 1, 2005, between Panamco Baijo, S.A. de C.V., and The Coca-Cola Company with respect to operations in Baijo, Mexico (English
translation). (incorporated by reference to Exhibit 4.8 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on April 18, 2006 (File No. 1-12260)).                                                   
|     | 
|4.16 |  | Coca-Cola Tradename License Agreement dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company (with English translation) (incorporated by reference to FEMSAs
Registration Statement on Form F-4 filed on April 9, 1998 (File No. 333-8618)).                                                                                                                    
|     | 
|4.17 |  | Amendment to the Trademark License Agreement, dated December 1, 2002, entered by and among Administración de Marcas S.A. de C.V., as proprietor, and The Coca-Cola Export
Corporation Mexico branch, as licensee (incorporated by reference to Panamcos Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-2290)).                                   



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|     |  |                                                                                                                                                                                                                                                                                                                                                          
|---- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|     | 
|4.18 |  | Trademark Sub-License Agreement, dated January 4, 2003, entered by and among Panamco Golfo S.A. de C.V., as licensor, and The Coca-Cola Company, as licensee (incorporated by
reference to Panamcos Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).                                                              
|     | 
|4.19 |  | Trademark Sub-License Agreement, dated January 4, 2003, entered by and among Panamco Bajio S.A. de C.V., as licensor, and The Coca-Cola Company, as licensee (incorporated by
reference to Panamcos Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).                                                              
|     | 
|4.20 |  | Supply Agreement dated April 3, 1998, between ALPLA Fábrica de Plásticos, S.A. de C.V. and Industria Embotelladora de México, S.A. de C.V. (with English
translation) (incorporated by reference to Exhibit 4.18 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on July 1, 2002 (File No. 1-12260)).                                              
|     | 
|4.21 |  | Services Agreement, dated November 7, 2000, between Coca-Cola FEMSA and FEMSA Logística (with English translation) (incorporated by reference to Exhibit 4.15 to Coca-Cola
FEMSAs Annual Report on Form 20-F filed on June 20, 2001 (File No. 1-12260)).                                                                                                
|     | 
|4.22 |  | Promotion and Non-Compete Agreement, dated March 11, 2003, entered by and among The Coca-Cola Export Corporation Mexico branch and Panamco Bajio S.A. de C.V. (with English
translation) (incorporated by reference to Panamcos Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).                                  
|     | 
|4.23 |  | Promotion and Non-Compete Agreement, dated March 11, 2003, entered by and among The Coca-Cola Export Corporation Mexico branch and Panamco Golfo S.A. de C.V. (with English
translation) (incorporated by reference to Panamcos Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).                                  
|     | 
|4.24 |  | Memorandum of Understanding, dated as of March 11, 2003, by and among Panamco, as seller, and The Coca-Cola Company, as buyer (incorporated by reference to Panamcos
Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).                                                                                             
|     | 
|4.25 |  | Bottler Agreement, dated August 22, 1994, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in Argentina (with English translation) (incorporated by
reference to Exhibit 10.1 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 30, 1995 (File No. 1-12260)).                                                    
|     | 
|4.26 |  | Supplemental Agreement, dated August 22, 1994, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in Argentina (with English translation) (incorporated
by reference to Exhibit 10.2 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on June 30, 1995 (File No. 1-12260)).                                               
|     | 
|4.27 |  | The Coca-Cola Company Memorandum to Steve Heyer from Jose Antonio Fernández, dated December 22, 2002 (incorporated by reference to Exhibit 10.1 to FEMSAs
Registration Statement on Amendment No. 1 to the Form F-3 filed on September 20, 2004 (File No. 333-117795)).                                                                                 
|     | 
|4.28 |  | Shareholders Agreement dated as of January 25, 2013, by and among CCBPI, Coca-Cola South Asia Holdings, Inc., Coca-Cola Holdings (Overseas) Limited and Controladora de
Inversiones en Bebidas Refrescantes, S.L. (incorporated by reference to Exhibit 4.27 to Coca-Cola FEMSAs Annual Report on Form 20-F filed on March 15, 2013 (File No. 1-12260)).
|     | 
|8.1  |  | Significant Subsidiaries.                                                                                                                                                                                                                                                                                                                                
|     | 
|12.1 |  | CEO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated April 8, 2013.                                                                                                                                                                                                                                                        
|     | 
|12.2 |  | CFO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated April 8, 2013.                                                                                                                                                                                                                                                        
|     | 
|13.1 |  | Officer Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, dated April 8, 2013.                                                                                                                                                                                                                                                    



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SIGNATURE

The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.

Date: April 8, 2013



Fomento Económico Mexicano, S.A.B. de C.V.By:

/s/ Javier Astaburuaga SanjinesJavier Astaburuaga Sanjines
Chief Financial and Strategic Development Officer




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FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

INDEX TO FINANCIAL STATEMENTS

Audited consolidated financial
statements of Fomento Económico Mexicano, S.A.B. de C.V.

|                                                                                                                                                                                  |  |  |      | 
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  |  | ---- | 
|                                                                                                                                                                                  | 
|Report of Mancera S.C., A Member Practice of Ernst 
& Young Global, of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries for the years ended December 31, 2012 and 2011 |  |  | F-1  | 
|                                                                                                                                                                                  | 
|Consolidated statements of financial position as of December 31, 2012 and 2011 and as of January 
1, 2011                                                                         |  |  | F-2  | 
|                                                                                                                                                                                  | 
|Consolidated income statements for the years ended December 31, 2012 and 2011                                                                                                     |  |  | F-3  | 
|                                                                                                                                                                                  | 
|Consolidated statements of comprehensive income for the years ended December 31, 2012 and
2011                                                                                    |  |  | F-4  | 
|                                                                                                                                                                                  | 
|Consolidated statements of changes in equity for the years ended December 31, 2012 and
2011                                                                                       |  |  | F-5  | 
|                                                                                                                                                                                  | 
|Consolidated statements of cash flows for the years ended December 31, 2012 and
2011                                                                                              |  |  | F-6  | 
|                                                                                                                                                                                  | 
|Notes to the consolidated financial statements                                                                                                                                    |  |  | F-7  | 
|                                                                                                                                                                                  | 
|Audited consolidated financial statements of Heineken N.V.                                                                                                                        |  |  |      | 
|                                                                                                                                                                                  | 
|Report of KPMG Accountants N.V. of Heineken N.V. and subsidiaries for the years ended December 
31, 2012 and 2011                                                                 |  |  | F-70 | 
|                                                                                                                                                                                  | 
|Consolidated income statement for the years ended December 31, 2012 and 2011                                                                                                      |  |  | F-71 | 
|                                                                                                                                                                                  | 
|Consolidated statement of comprehensive income for the years ended December 31, 2012 and
2011                                                                                     |  |  | F-72 | 
|                                                                                                                                                                                  | 
|Consolidated statement of financial position as at December 31, 2012 and 2011                                                                                                     |  |  | F-73 | 
|                                                                                                                                                                                  | 
|Consolidated statement of cash flows for the years ended December 31, 2012 and
2011                                                                                               |  |  | F-74 | 
|                                                                                                                                                                                  | 
|Consolidated statement of changes in equity for the years ended December 31, 2012 and
2011                                                                                        |  |  | F-76 | 
|                                                                                                                                                                                  | 
|Notes to the consolidated financial statements                                                                                                                                    |  |  | F-78 | 



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders of

Fomento Económico Mexicano, S.A.B. de C.V.

We have audited the accompanying consolidated
statements of financial position of Fomento Económico Mexicano, S.A.B. de C.V. and its subsidiaries as of December 31, 2012 and 2011 and January 1, 2011, and the related consolidated income statements, consolidated statements of comprehensive
income, consolidated statements of changes in equity and consolidated statements of cash flows for each of the two years in the period ended December 31, 2012. These financial statements are the responsibility of the Companys management. Our
responsibility is to express an opinion on these financial statements based on our audits. The financial statements of Heineken N. V. (a corporation in which the Company has a 12.53% interest as of December 31, 2012, 2011 and January 1, 2011)
which is majority owned by Heineken Holding N.V. (a corporation in which the Company has a 14.94% interest in both years and as of January 1, 2011) (collectively Heineken), have been audited by other auditors whose report dated
February 12, 2013 has been furnished to us, and our opinion on the consolidated financial statements, insofar as it relates to the amounts included for Heineken, is based on the report of the other auditors. In the consolidated financial
statements, the Companys investment in Heineken is stated at Ps.77,484, Ps. 74,746 and Ps. 66,478 million at December 31, 2012, 2011 and January 1, 2011 respectively and the Companys equity in the net income of Heineken is stated at Ps.
8,311 and Ps. 4,880 for the years ended December 31, 2012 and 2011 respectively.

We conducted our audits in accordance with the
standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the
overall financial statement presentation. We believe that our audits and the report of other auditors provide a reasonable basis for our opinion.

In our opinion, based on our audits and the report of other auditors, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position
of Fomento Económico Mexicano, S.A.B. de C.V. and its subsidiaries as of December 31, 2012 and 2011 and January 1, 2011, and the consolidated results of their operations and their cash flows for each of the two years in the period ended
December 31, 2012, in conformity with International Financial Reporting Standards as issued by the International Accounting Standards Board.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Fomento Económico
Mexicano, S.A.B. de C.V. and subsidiaries internal control over financial reporting as of December 31, 2012, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission and our report dated April 8, 2013 expressed an unqualified opinion thereon.

Mancera,
S.C.

A member practice of

Ernst & Young Global

Agustin Aguilar Laurents

Monterrey, NL, Mexico

April 8, 2013



F-1



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FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Financial Position

As of December 31, 2012, 2011 and as of January 1, 2011 (Date of transition to
IFRS)

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.)



|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|----------------------------------------------------- |  | ---- | -- |  | ---------------- | - | ------ | ------------ |  |  | ------------- |  |  | --------------- | ------------- |  |  |  | ------------- | 
|                                                      |  | Note |    |  | December2012
(*) |   |        | December2012 |  |  | December 2011 |  |  | January 1, 2011 |              
|ASSETS                                                |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Current Assets:                                       |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Cash and cash equivalents                             |  |      | 5  |  |                  | $ | 2,817  |              |  |  | Ps.   36,521  |  |  |                 | Ps.   25,841  |  |  |  | Ps.   26,705  | 
|Investments                                           |  |      | 6  |  |                  |   | 123    |              |  |  | 1,595         |  |  |                 | 1,329         |  |  |  | 66            | 
|Accounts receivable, net                              |  |      | 7  |  |                  |   | 837    |              |  |  | 10,837        |  |  |                 | 10,498        |  |  |  | 7,701         | 
|Inventories                                           |  |      | 8  |  |                  |   | 1,261  |              |  |  | 16,345        |  |  |                 | 14,360        |  |  |  | 11,314        | 
|Recoverable taxes                                     |  |      |    |  |                  |   | 484    |              |  |  | 6,277         |  |  |                 | 5,343         |  |  |  | 5,152         | 
|Other current financial assets                        |  |      | 9  |  |                  |   | 196    |              |  |  | 2,546         |  |  |                 | 1,018         |  |  |  | 409           | 
|Other current assets                                  |  |      | 9  |  |                  |   | 103    |              |  |  | 1,334         |  |  |                 | 1,594         |  |  |  | 976           | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total current assets                                  |  |      |    |  |                  |   | 5,821  |              |  |  | 75,455        |  |  |                 | 59,983        |  |  |  | 52,323        | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Investments in associates and joint ventures          |  |      | 10 |  |                  |   | 6,467  |              |  |  | 83,840        |  |  |                 | 78,643        |  |  |  | 68,793        | 
|Property, plant and equipment, net                    |  |      | 11 |  |                  |   | 4,756  |              |  |  | 61,649        |  |  |                 | 54,563        |  |  |  | 42,182        | 
|Intangible assets, net                                |  |      | 12 |  |                  |   | 5,237  |              |  |  | 67,893        |  |  |                 | 63,030        |  |  |  | 44,253        | 
|Deferred tax assets                                   |  |      | 24 |  |                  |   | 156    |              |  |  | 2,028         |  |  |                 | 2,000         |  |  |  | 3,734         | 
|Other financial assets                                |  |      | 13 |  |                  |   | 174    |              |  |  | 2,254         |  |  |                 | 2,745         |  |  |  | 1,388         | 
|Other assets, net                                     |  |      | 13 |  |                  |   | 218    |              |  |  | 2,823         |  |  |                 | 2,398         |  |  |  | 2,022         | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|TOTAL ASSETS                                          |  |      |    |  |                  | $ | 22,829 |              |  |  | Ps. 295,942   |  |  |                 | Ps.   263,362 |  |  |  | Ps.   214,695 | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|LIABILITIES AND EQUITY                                |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Current Liabilities:                                  |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Bank loans and notes payable                          |  |      | 18 |  |                  | $ | 325    |              |  |  | Ps. 4,213     |  |  |                 | Ps. 638       |  |  |  | Ps. 1,578     | 
|Current portion of long-term debt                     |  |      | 18 |  |                  |   | 346    |              |  |  | 4,489         |  |  |                 | 4,935         |  |  |  | 1,725         | 
|Interest payable                                      |  |      |    |  |                  |   | 16     |              |  |  | 207           |  |  |                 | 216           |  |  |  | 165           | 
|Suppliers                                             |  |      |    |  |                  |   | 1,900  |              |  |  | 24,629        |  |  |                 | 21,475        |  |  |  | 17,458        | 
|Accounts payable                                      |  |      |    |  |                  |   | 503    |              |  |  | 6,522         |  |  |                 | 5,488         |  |  |  | 5,151         | 
|Taxes payable                                         |  |      |    |  |                  |   | 389    |              |  |  | 5,048         |  |  |                 | 4,241         |  |  |  | 3,089         | 
|Other current financial liabilities                   |  |      | 25 |  |                  |   | 258    |              |  |  | 3,347         |  |  |                 | 2,135         |  |  |  | 1,726         | 
|Current portion of other long-term liabilities        |  |      |    |  |                  |   | 6      |              |  |  | 61            |  |  |                 | 197           |  |  |  | 276           | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total current liabilities                             |  |      |    |  |                  |   | 3,743  |              |  |  | 48,516        |  |  |                 | 39,325        |  |  |  | 31,168        | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Long-Term Liabilities:                                |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Bank loans and notes payable                          |  |      | 18 |  |                  |   | 2,209  |              |  |  | 28,640        |  |  |                 | 23,819        |  |  |  | 21,935        | 
|Post-employment and other long-term employee benefits |  |      | 16 |  |                  |   | 283    |              |  |  | 3,675         |  |  |                 | 2,584         |  |  |  | 2,338         | 
|Deferred tax liabilities                              |  |      | 24 |  |                  |   | 54     |              |  |  | 700           |  |  |                 | 414           |  |  |  | 223           | 
|Other financial liabilities                           |  |      | 25 |  |                  |   | 65     |              |  |  | 836           |  |  |                 | 1,493         |  |  |  | 1,972         | 
|Provisions and other long-term liabilities            |  |      | 25 |  |                  |   | 263    |              |  |  | 3,414         |  |  |                 | 3,556         |  |  |  | 3,661         | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total long-term liabilities                           |  |      |    |  |                  |   | 2,874  |              |  |  | 37,265        |  |  |                 | 31,866        |  |  |  | 30,129        | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total liabilities                                     |  |      |    |  |                  |   | 6,617  |              |  |  | 85,781        |  |  |                 | 71,191        |  |  |  | 61,297        | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Equity:                                               |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Controlling interest:                                 |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Capital stock                                         |  |      |    |  |                  |   | 258    |              |  |  | 3,346         |  |  |                 | 3,345         |  |  |  | 3,345         | 
|Additional paid-in capital                            |  |      |    |  |                  |   | 1,754  |              |  |  | 22,740        |  |  |                 | 20,656        |  |  |  | 14,757        | 
|Retained earnings                                     |  |      |    |  |                  |   | 9,913  |              |  |  | 128,508       |  |  |                 | 114,487       |  |  |  | 103,695       | 
|Cumulative other comprehensive income                 |  |      |    |  |                  |   | 52     |              |  |  | 665           |  |  |                 | 5,734         |  |  |  | 80            | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total controlling interest                            |  |      |    |  |                  |   | 11,977 |              |  |  | 155,259       |  |  |                 | 144,222       |  |  |  | 121,877       | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Non-controlling interest in consolidated subsidiaries |  |      | 21 |  |                  |   | 4,235  |              |  |  | 54,902        |  |  |                 | 47,949        |  |  |  | 31,521        | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|Total equity                                          |  |      |    |  |                  |   | 16,212 |              |  |  | 210,161       |  |  |                 | 192,171       |  |  |  | 153,398       | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 
|TOTAL LIABILITIES AND EQUITY                          |  |      |    |  |                  | $ | 22,829 |              |  |  | Ps. 295,942   |  |  |                 | Ps. 263,362   |  |  |  | Ps. 214,695   | 
|                                                      |  |      |    |  |                  |   |        |              |  |  |               |  |  |                 |               |  |  |  |               | 



|(*) | Convenience translation to U. S. dollars ($)  see Note 2. 2. 3
|--- | ---------------------------------------------------------------



|                                                  |  |                                                  
|------------------------------------------------- |  | -------------------------------------------------
|José Antonio Fernández Carbajal                   |  | Javier Astaburuaga Sanjines                      
|Chairman of the Board and Chief Executive Officer |  | Chief Financial and Strategic Development Officer

The accompanying notes are an integral part of these consolidated statements of financial position.



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##### Table of Contents

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Income Statements

For the years ended December 31, 2012 and 2011 Amounts expressed in millions of U.S. dollars ($)
and in millions of Mexican pesos (Ps.), except per share amounts



|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|------------------------------------------------------------------------------------------------------------------------- |  | ---- | -- |  | -------- | - | ------ | ---- |  | --- | ------- | - |  | --- | ------- | -
|                                                                                                                          |  | Note |    |  | 2012 (*) |   |        | 2012 |  |     | 2011    |  
|Net sales                                                                                                                 |  |      |    |  |          | $ | 18,276 |      |  | Ps. | 236,922 |   |  | Ps. | 200,426 |  
|Other operating revenues                                                                                                  |  |      |    |  |          |   | 107    |      |  |     | 1,387   |   |  |     | 1,114   |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Total revenues                                                                                                            |  |      |    |  |          |   | 18,383 |      |  |     | 238,309 |   |  |     | 201,540 |  
|Cost of goods sold                                                                                                        |  |      |    |  |          |   | 10,569 |      |  |     | 137,009 |   |  |     | 117,244 |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Gross profit                                                                                                              |  |      |    |  |          |   | 7,814  |      |  |     | 101,300 |   |  |     | 84,296  |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Administrative expenses                                                                                                   |  |      |    |  |          |   | 737    |      |  |     | 9,552   |   |  |     | 8,172   |  
|Selling expenses                                                                                                          |  |      |    |  |          |   | 4,789  |      |  |     | 62,086  |   |  |     | 50,685  |  
|Other income                                                                                                              |  |      | 19 |  |          |   | 135    |      |  |     | 1,745   |   |  |     | 381     |  
|Other expenses                                                                                                            |  |      | 19 |  |          |   | (152   | )    |  |     | (1,973  | ) |  |     | (2,072  | )
|Interest expense                                                                                                          |  |      | 18 |  |          |   | (193   | )    |  |     | (2,506  | ) |  |     | (2,302  | )
|Interest income                                                                                                           |  |      |    |  |          |   | 60     |      |  |     | 783     |   |  |     | 1,014   |  
|Foreign exchange (loss) gain, net                                                                                         |  |      |    |  |          |   | (14    | )    |  |     | (176    | ) |  |     | 1,148   |  
|(Loss) gain on monetary position for subsidiaries in hyperinflationary economies                                          |  |      |    |  |          |   | (1     | )    |  |     | (13     | ) |  |     | 53      |  
|Market value gain (loss) on financial instruments                                                                         |  |      |    |  |          |   | 1      |      |  |     | 8       |   |  |     | (109    | )
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  |      |    |  |          |   | 2,124  |      |  |     | 27,530  |   |  |     | 23,552  |  
|Income taxes                                                                                                              |  |      | 24 |  |          |   | 613    |      |  |     | 7,949   |   |  |     | 7,618   |  
|Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes                  |  |      | 10 |  |          |   | 653    |      |  |     | 8,470   |   |  |     | 4,967   |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Consolidated net income                                                                                                   |  |      |    |  |          | $ | 2,164  |      |  | Ps. | 28,051  |   |  | Ps. | 20,901  |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Attributable to:                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Controlling interest                                                                                                      |  |      |    |  |          |   | 1,597  |      |  |     | 20,707  |   |  |     | 15,332  |  
|Non-controlling interest                                                                                                  |  |      |    |  |          |   | 567    |      |  |     | 7,344   |   |  |     | 5,569   |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Consolidated net income                                                                                                   |  |      |    |  |          | $ | 2,164  |      |  | Ps. | 28,051  |   |  | Ps. | 20,901  |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Basic net controlling interest income:                                                                                    |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Per series B share                                                                                                      |  |      | 23 |  |          | $ | 0.08   |      |  | Ps. | 1.03    |   |  | Ps. | 0.77    |  
|Per series D share                                                                                                      |  |      | 23 |  |          |   | 0.10   |      |  |     | 1.30    |   |  |     | 0.96    |  
|Diluted net controlling interest income:                                                                                  |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  
|Per series B share                                                                                                      |  |      | 23 |  |          |   | 0.08   |      |  |     | 1.03    |   |  |     | 0.76    |  
|Per series D share                                                                                                      |  |      | 23 |  |          |   | 0.10   |      |  |     | 1.29    |   |  |     | 0.96    |  
|                                                                                                                          |  |      |    |  |          |   |        |      |  |     |         |   |  |     |         |  



|(*) | Convenience translation to U. S. dollars ($)  see Note 2.2.3
|--- | -------------------------------------------------------------

The accompanying notes are an integral part of these consolidated income statements.



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##### Table of Contents

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Comprehensive Income

For the years ended December 31, 2012 and 2011 Amounts expressed in millions of
U.S. dollars ($) and in millions of Mexican pesos (Ps.)



|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|------------------------------------------------------------------------------------------------------- |  | ---- | -- |  | -------- | - | ----- | ---- |  |  | ----------- | - |  |  | ----------- | -
|                                                                                                        |  | Note |    |  | 2012 (*) |   |       | 2012 |  |  | 2011        |  
|Consolidated net income                                                                                 |  |      |    |  |          | $ | 2,164 |      |  |  | Ps.  28,051 |   |  |  | Ps.  20,901 |  
|Other comprehensive income:                                                                             |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Items that may be reclassified to consolidated net income, net of tax:                                  |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Unrealized gain on available for sale securities                                                        |  |      | 6  |  |          |   |      |      |  |  | (2          | ) |  |  | 4           |  
|Valuation of the effective portion of derivative financial instruments                                  |  |      |    |  |          |   | (19   | )    |  |  | (243        | ) |  |  | 118         |  
|Exchange differences on translating foreign operations                                                  |  |      |    |  |          |   | (405  | )    |  |  | (5,250      | ) |  |  | 9,008       |  
|Share of other comprehensive income of associates and joint ventures                                    |  |      | 10 |  |          |   | (60   | )    |  |  | (781        | ) |  |  | (1,395      | )
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Total items that may be reclassified                                                                    |  |      |    |  |          |   | (484  | )    |  |  | (6,276      | ) |  |  | 7,735       |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Items that will not to be reclassified to consolidated net income, net of tax:                          |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Remeasurements of the net defined benefit liability                                                     |  |      | 16 |  |          |   | (22   | )    |  |  | (279        | ) |  |  | (59         | )
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Total items that will not be reclassified                                                               |  |      |    |  |          |   | (22   | )    |  |  | (279        | ) |  |  | (59         | )
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Total other comprehensive income, net of tax                                                            |  |      |    |  |          |   | (506  | )    |  |  | (6,555      | ) |  |  | 7,676       |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Consolidated comprehensive income, net of tax                                                           |  |      |    |  |          |   | 1,658 |      |  |  | 21,496      |   |  |  | 28,577      |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Controlling interest comprehensive income                                                               |  |      |    |  |          |   | 1,206 |      |  |  | 15,638      |   |  |  | 20,986      |  
|Reattribution to non-controlling interest of other comprehensive income by acquisition of FOQUE         |  |      |    |  |          |   | 2     |      |  |  | 29          |   |  |  |            |  
|Reattribution to non-controlling interest of other comprehensive income by acquisition of Grupo Tampico |  |      |    |  |          |   |      |      |  |  |            |   |  |  | 37          |  
|Reattribution to non-controlling interest of other comprehensive income by acquisition of Grupo CIMSA   |  |      |    |  |          |   |      |      |  |  |            |   |  |  | 50          |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Controlling interest, net of reattribution                                                              |  |      |    |  |          |   | 1,208 |      |  |  | 15,667      |   |  |  | 21,073      |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Non-controlling interest comprehensive income                                                           |  |      |    |  |          |   | 452   |      |  |  | 5,858       |   |  |  | 7,591       |  
|Reattribution from controlling interest of other comprehensive income by acquisition of FOQUE           |  |      |    |  |          |   | (2    | )    |  |  | (29         | ) |  |  |            |  
|Reattribution from controlling interest of other comprehensive income by acquisition of Grupo Tampico   |  |      |    |  |          |   |      |      |  |  |            |   |  |  | (37         | )
|Reattribution from controlling interest of other comprehensive income by acquisition of Grupo CIMSA     |  |      |    |  |          |   |      |      |  |  |            |   |  |  | (50         | )
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Non-controlling interest, net of reattribution                                                          |  |      |    |  |          |   | 450   |      |  |  | 5,829       |   |  |  | 7,504       |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  
|Consolidated comprehensive income                                                                       |  |      |    |  |          | $ | 1,658 |      |  |  | Ps. 21,496  |   |  |  | Ps. 28,577  |  
|                                                                                                        |  |      |    |  |          |   |       |      |  |  |             |   |  |  |             |  



|(*) | Convenience translation to U. S. dollars ($)  see Note 2.2.3
|--- | -------------------------------------------------------------

The accompanying notes are an integral part of these consolidated statements of comprehensive income.



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##### Table of Contents

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Changes in Equity

For the years ended December 31, 2012 and 2011 Amounts expressed in millions of
Mexican pesos (Ps.)



|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|------------------------------------------------------------------------------------ |  | ------------ | ----- |  | ------------------------ | --- | ------ | ---------------- |  | --- | -------------------------------------------- | - |  | ---------------------------------------------------------------- | -- | - | ---------------------------------------------------- | --- | --- | ------------------------------------------------ |  | --- | ------------------------ | - |  | ----------------------- | ------- | - | ----------- | --- | ------- | - |  | --- | ------ | - |  | --- | ------- | -
|                                                                                     |  | CapitalStock |       |  | AdditionalPaid-inCapital |     |        | RetainedEarnings |  |     | UnrealizedGain onAvailablefor SaleSecurities |   |  | Valuation ofthe EffectivePortion
ofDerivativeFinancialInstrument |    |   | ExchangeDifferencesonTranslationof ForeignOperations |     |     | Remeasurementsof the
NetDefinedBenefit Liability |  |     | TotalControllingInterest |   |  | Non-ControllingInterest |         |   | TotalEquity |    
|Balances at January 1, 2011                                                          |  | Ps.          | 3,345 |  |                          | Ps. | 14,757 |                  |  | Ps. | 103,695                                      |   |  | Ps.                                                              |   |   |                                                      | Ps. | 139 |                                                  |  | Ps. |                         |   |  | Ps.                     | (59     | ) |             | Ps. | 121,877 |   |  | Ps. | 31,521 |   |  | Ps. | 153,398 |  
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Net income                                                                           |  |              |       |  |                          |     |        |                  |  |     | 15,332                                       |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | 15,332  |   |  |     | 5,569  |   |  |     | 20,901  |  
|Other comprehensive income, net of tax                                               |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  | 4  |   |                                                      |     | 228 |                                                  |  |     | 5,810                    |   |  |                         | (301    | ) |             |     | 5,741   |   |  |     | 1,935  |   |  |     | 7,676   |  
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Comprehensive income                                                                 |  |              |       |  |                          |     |        |                  |  |     | 15,332                                       |   |  |                                                                  | 4  |   |                                                      |     | 228 |                                                  |  |     | 5,810                    |   |  |                         | (301    | ) |             |     | 21,073  |   |  |     | 7,504  |   |  |     | 28,577  |  
|Dividends declared                                                                   |  |              |       |  |                          |     |        |                  |  |     | (4,600                                       | ) |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | (4,600  | ) |  |     | (2,025 | ) |  |     | (6,625  | )
|Issuance (repurchase) or shares associated with share-based payment plans            |  |              |       |  |                          |     | 50     |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | 50      |   |  |     | (19    | ) |  |     | 31      |  
|Acquisition of Grupo Tampico through issuance of Coca-Cola FEMSA shares (see Note 4) |  |              |       |  |                          |     | 2,854  |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     | (1  | )                                                |  |     | (39                      | ) |  |                         | 3       |   |             |     | 2,817   |   |  |     | 5,011  |   |  |     | 7,828   |  
|Acquisition of Grupo CIMSA through issuance of Coca-Cola FEMSA shares (see Note 4)   |  |              |       |  |                          |     | 3,040  |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     | (1  | )                                                |  |     | (54                      | ) |  |                         | 5       |   |             |     | 2,990   |   |  |     | 6,027  |   |  |     | 9,017   |  
|Other transactions of non-controlling interest                                       |  |              |       |  |                          |     | (45    | )                |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | (45     | ) |  |     | (70    | ) |  |     | (115    | )
|Other movements of equity method of associates, net of taxes                         |  |              |       |  |                          |     |        |                  |  |     | 60                                           |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | 60      |   |  |     |       |   |  |     | 60      |  
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Balances at December 31, 2011                                                        |  |              | 3,345 |  |                          |     | 20,656 |                  |  |     | 114,487                                      |   |  |                                                                  | 4  |   |                                                      |     | 365 |                                                  |  |     | 5,717                    |   |  |                         | (352    | ) |             |     | 144,222 |   |  |     | 47,949 |   |  |     | 192,171 |  
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Net income                                                                           |  |              |       |  |                          |     |        |                  |  |     | 20,707                                       |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | 20,707  |   |  |     | 7,344  |   |  |     | 28,051  |  
|Other comprehensive income, net of tax                                               |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  | (2 | ) |                                                      |     | (17 | )                                                |  |     | (3,725                   | ) |  |                         | (1,296  | ) |             |     | (5,040  | ) |  |     | (1,515 | ) |  |     | (6,555  | )
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Comprehensive income                                                                 |  |              |       |  |                          |     |        |                  |  |     | 20,707                                       |   |  |                                                                  | (2 | ) |                                                      |     | (17 | )                                                |  |     | (3,725                   | ) |  |                         | (1,296  | ) |             |     | 15,667  |   |  |     | 5,829  |   |  |     | 21,496  |  
|Dividends declared                                                                   |  |              |       |  |                          |     |        |                  |  |     | (6,200                                       | ) |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | (6,200  | ) |  |     | (2,986 | ) |  |     | (9,186  | )
|Issuance (repurchase) of shares associated with share-based payment plans            |  |              | 1     |  |                          |     | (50    | )                |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | (49     | ) |  |     | (12    | ) |  |     | (61     | )
|Acquisition of Grupo Fomento Queretano (see Note 4)                                  |  |              |       |  |                          |     | 2,134  |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     | 1   |                                                  |  |     | (31                      | ) |  |                         | 1       |   |             |     | 2,105   |   |  |     | 4,172  |   |  |     | 6,277   |  
|Other transactions of non-controlling interest                                       |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     | (50    | ) |  |     | (50     | )
|Other movements of equity method of associates, net of taxes                         |  |              |       |  |                          |     |        |                  |  |     | (486                                         | ) |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     | (486    | ) |  |     |       |   |  |     | (486    | )
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  
|Balances at December 31, 2012                                                        |  | Ps.          | 3,346 |  |                          | Ps. | 22,740 |                  |  | Ps. | 128,508                                      |   |  | Ps.                                                              | 2  |   |                                                      | Ps. | 349 |                                                  |  | Ps. | 1,961                    |   |  | Ps.                     | (1,647) |   |             | Ps. | 155,259 |   |  | Ps  | 54,902 |   |  | Ps. | 210,161 |  
|                                                                                     |  |              |       |  |                          |     |        |                  |  |     |                                              |   |  |                                                                  |    |   |                                                      |     |     |                                                  |  |     |                          |   |  |                         |         |   |             |     |         |   |  |     |        |   |  |     |         |  

The accompanying notes are an integral part of these consolidated statements of changes in equity.



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##### Table of Contents

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Cash Flows

For the years ended December 31, 2012 and 2011

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.)



|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|------------------------------------------------------------------------------------------------------------------------- |  | -------- | ------ | - | ---- | --- | ------- | ---- |  | --- | ------- | -
|                                                                                                                          |  | 2012 (*) |        |   | 2012 |     |         | 2011 | 
|Cash flows from operating activities:                                                                                     |  |          |        |   |      |     |         |      |  |     |         |  
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  | $        | 2,124  |   |      | Ps. | 27,530  |      |  | Ps. | 23,552  |  
|Adjustments for:                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Non-cash operating expenses                                                                                               |  |          | 258    |   |      |     | 3,333   |      |  |     | 1,711   |  
|Depreciation                                                                                                              |  |          | 553    |   |      |     | 7,175   |      |  |     | 5,694   |  
|Amortization                                                                                                              |  |          | 55     |   |      |     | 715     |      |  |     | 469     |  
|Gain on sale of long-lived assets                                                                                         |  |          | (10    | ) |      |     | (132    | )    |  |     | (95     | )
|Gain on sale of shares                                                                                                    |  |          | (166   | ) |      |     | (2,148  | )    |  |     |        |  
|Disposal of long-lived assets                                                                                             |  |          | 10     |   |      |     | 133     |      |  |     | 656     |  
|Impairment of long-lived assets                                                                                           |  |          | 30     |   |      |     | 384     |      |  |     | 146     |  
|Interest income                                                                                                           |  |          | (60    | ) |      |     | (783    | )    |  |     | (1,014  | )
|Interest expenses                                                                                                         |  |          | 193    |   |      |     | 2,506   |      |  |     | 2,302   |  
|Foreign exchange loss (gain), net                                                                                         |  |          | 14     |   |      |     | 176     |      |  |     | (1,148  | )
|Monetary position loss (gain), net                                                                                        |  |          | 1      |   |      |     | 13      |      |  |     | (53     | )
|Market value (gain) loss on financial instruments                                                                         |  |          | (1     | ) |      |     | (8      | )    |  |     | 109     |  
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Cash flow from operating activities before changes in working capital and provisions                                      |  |          | 3,001  |   |      |     | 38,894  |      |  |     | 32,329  |  
|Accounts receivable and other current assets                                                                              |  |          | (57    | ) |      |     | (746    | )    |  |     | (2,990  | )
|Other current financial assets                                                                                            |  |          | (75    | ) |      |     | (977    | )    |  |     | (94     | )
|Inventories                                                                                                               |  |          | (177   | ) |      |     | (2,289  | )    |  |     | (2,277  | )
|Derivative financial instruments                                                                                          |  |          | (1     | ) |      |     | (17     | )    |  |     | (43     | )
|Suppliers and other accounts payable                                                                                      |  |          | 296    |   |      |     | 3,833   |      |  |     | 1,364   |  
|Other long-term liabilities                                                                                               |  |          | (1     | ) |      |     | (18     | )    |  |     | (391    | )
|Other current financial liabilities                                                                                       |  |          | 25     |   |      |     | 329     |      |  |     | 116     |  
|Post-employment and other long-term employee benefits                                                                     |  |          | (16    | ) |      |     | (209    | )    |  |     | (348    | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Cash generated from operations                                                                                            |  |          | 2,995  |   |      |     | 38,800  |      |  |     | 27,666  |  
|Income taxes paid                                                                                                         |  |          | (618   | ) |      |     | (8,015  | )    |  |     | (6,419  | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Net cash generated by operating activities                                                                                |  |          | 2,377  |   |      |     | 30,785  |      |  |     | 21,247  |  
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Cash flows from investing activities:                                                                                     |  |          |        |   |      |     |         |      |  |     |         |  
|Acquisition of Grupo Tampico, net of cash acquired (see Note 4)                                                           |  |          |       |   |      |     |        |      |  |     | (2,414  | )
|Acquisition of Grupo CIMSA, net of cash acquired (see Note 4)                                                             |  |          |       |   |      |     |        |      |  |     | (1,912  | )
|Acquisition of Grupo Fomento Queretano, net of cash acquired (see Note 4)                                                 |  |          | (86    | ) |      |     | (1,114  | )    |  |     |        |  
|Disposals of subsidiaries and associates, net of cash                                                                     |  |          | 81     |   |      |     | 1,055   |      |  |     |        |  
|Purchase of investments                                                                                                   |  |          | (217   | ) |      |     | (2,808  | )    |  |     | (1,351  | )
|Proceeds from investments                                                                                                 |  |          | 195    |   |      |     | 2,534   |      |  |     | 68      |  
|Interest received                                                                                                         |  |          | 60     |   |      |     | 777     |      |  |     | 1,029   |  
|Derivative financial instruments                                                                                          |  |          | 7      |   |      |     | 94      |      |  |     | 6       |  
|Dividends received from associates and joint ventures                                                                     |  |          | 131    |   |      |     | 1,697   |      |  |     | 1,661   |  
|Long-lived assets acquisitions                                                                                            |  |          | (1,145 | ) |      |     | (14,844 | )    |  |     | (12,046 | )
|Proceeds from the sale of long-lived assets                                                                               |  |          | 28     |   |      |     | 362     |      |  |     | 535     |  
|Acquisition of intangible assets                                                                                          |  |          | (34    | ) |      |     | (441    | )    |  |     | (639    | )
|Other assets                                                                                                              |  |          | (191   | ) |      |     | (2,471  | )    |  |     | (2,102  | )
|Other financial assets                                                                                                    |  |          | 40     |   |      |     | 516     |      |  |     | (924    | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Net cash used in investing activities                                                                                     |  | $        | (1,131 | ) |      | Ps. | (14,643 | )    |  | Ps. | (18,089 | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Cash flows from financing activities:                                                                                     |  |          |        |   |      |     |         |      |  |     |         |  
|Proceeds from borrowings                                                                                                  |  | $        | 1,084  |   |      | Ps. | 14,048  |      |  | Ps. | 6,606   |  
|Payments of bank loans                                                                                                    |  |          | (453   | ) |      |     | (5,872  | )    |  |     | (3,732  | )
|Interest paid                                                                                                             |  |          | (168   | ) |      |     | (2,172  | )    |  |     | (2,020  | )
|Derivative financial instruments                                                                                          |  |          | (16    | ) |      |     | (209    | )    |  |     | (359    | )
|Dividends paid                                                                                                            |  |          | (709   | ) |      |     | (9,186  | )    |  |     | (6,625  | )
|Acquisition of non-controlling interests                                                                                  |  |          |       |   |      |     | (6      | )    |  |     | (115    | )
|Other financing activities                                                                                                |  |          | (2     | ) |      |     | (21     | )    |  |     | (13     | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Net cash used in financing activities                                                                                     |  |          | (264   | ) |      |     | (3,418  | )    |  |     | (6,258  | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Increase (decrease) in cash and cash equivalents                                                                          |  |          | 982    |   |      |     | 12,724  |      |  |     | (3,100  | )
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Initial balance of cash and cash equivalents                                                                              |  |          | 1,993  |   |      |     | 25,841  |      |  |     | 26,705  |  
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Effects of exchange rate changes and inflation effects on cash and cash equivalents held in foreign currencies            |  |          | (158   | ) |      |     | (2,044  | )    |  |     | 2,236   |  
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  
|Ending balance of cash and cash equivalents                                                                               |  | $        | 2,817  |   |      | Ps. | 36,521  |      |  | Ps. | 25,841  |  
|                                                                                                                          |  |          |        |   |      |     |         |      |  |     |         |  



|(*) | Convenience translation to U.S. dollars ($)  see Note 2.2.3
|--- | ------------------------------------------------------------

The accompanying notes are an integral part of these consolidated statements of cash flow.



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FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Notes to the Consolidated Financial Statements

As of December 31, 2012, 2011 and as of January 1, 2011 (Date of transition
to IFRS)

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.)

1 Activities of the Company

Fomento
Económico Mexicano, S.A.B. de C.V. (FEMSA) is a Mexican holding company. The principal activities of FEMSA and its subsidiaries (the Company), as an economic unit, are carried out by operating subsidiaries and
companies under direct and indirect holding company subsidiaries (the Subholding Companies) of FEMSA.

The following is a
description of the activities of the Company as of the date of the issuance of these consolidated financial statements, together with the ownership interest in each Subholding Company:



|                                                                     |  |                                        |  |                                        |  |                                    |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|-------------------------------------------------------------------- |  | -------------------------------------- |  | -------------------------------------- |  | ---------------------------------- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Subholding Company                                                   |  | December 31,2012                       |  | % OwnershipDecember 31,2011            |  | January 1,2011                     |  | Activities                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
|Coca-Cola FEMSA, S.A.B. de C.V. and subsidiaries (Coca-Cola FEMSA) |  | 48.9%(1)(2)(63.0% of
the votingshares) |  | 50.0%(1)(3)(63.0% of
the votingshares) |  | 53.7%(1)(63.0% ofthe votingshares) |  | Production, distribution and marketing of certain Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina.. At
December 31, 2012, The Coca-Cola Company indirectly owns 28.7% of Coca-Cola FEMSAs capital stock. In addition, shares representing 22.4% of Coca-Cola FEMSAs capital stock are traded on the Bolsa Mexicana de Valores (Mexican Stock
Exchange BMV). Its American Depositary Shares (ADS) trade on the New York Stock Exchange, Inc (NYSE).
|                                                                     |  |                                        |  |                                       
|FEMSA Comercio, S.A. de C.V. and subsidiaries (FEMSA Comercio)     |  | 100%                                   |  | 100%                                   |  | 100%                               |  | Operation of a chain of convenience stores in Mexico and Colombia under the trade name OXXO.                                                                                                                                                                                                                                                                                                                                                                                                                                       
|                                                                     |  |                                        |  |                                       
|CB Equity, LLP (CB Equity)                                         |  | 100%                                   |  | 100%                                   |  | 100%                               |  | This Company holds Heineken N.V.. and Heineken Holding N.V. shares, which represents in the aggregated a 20% economic interest in both entities (Heineken
Company).                                                                                                                                                                                                                                                                                                                                                                
|                                                                     |  |                                        |  |                                       
|Other companies                                                      |  | 100%                                   |  | 100%                                   |  | 100%                               |  | Companies engaged in the production and distribution of coolers, commercial refrigeration equipment and plastic cases; as well as transportation logistics and maintenance services
to FEMSAs subsidiaries and to third parties.                                                                                                                                                                                                                                                                                                    



|(1) | The Company controls the operating and financial policies.
|--- | ----------------------------------------------------------

|(2) | The ownership decreased from 50.0% as of December 31, 2011 to 48.9% as of December 31, 2012 as a result of merger transactions (see Note 4).
|--- | --------------------------------------------------------------------------------------------------------------------------------------------

|(3) | The ownership decreased from 53.7% as of January 1, 2011 to 50.0% as of December 31, 2011 as a result of merger transactions (see Note 4).
|--- | ------------------------------------------------------------------------------------------------------------------------------------------

2 Basis of Preparation

2.1 Statement of compliance

The consolidated financial statements have been prepared in
accordance with International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). The consolidated financial statements of the Company for the year ended December 31,
2012 are the first annual financial statements that comply with IFRS and where IFRS 1, First Time Adoption of International Financial Reporting Standards, has been applied.

The Companys transition date to IFRS is January 1, 2011 and management prepared the opening balance sheet under IFRS as of that date. Until the year ended December 31, 2011, the Company
prepared its consolidated financial information under Mexican Financial Reporting Standards (Mexican FRS). The differences in the requirements for recognition, measurement and presentation between IFRS and Mexican FRS were reconciled for
purposes of the Companys equity at the date of transition and at December 31, 2011, and for purposes of consolidated comprehensive income for the year ended December 31, 2011. Reconciliations and explanations of how the transition to
IFRS has affected the consolidated financial position, results of operations and cash flows of the Company are provided in Note 27.



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The accompanying consolidated financial statements and its notes were approved for issuance in accordance
with the resolution of the board of directors on February 27, 2013. These consolidated financial statements and their accompanying notes were then approved at the Companys shareholders meeting in March 15, 2013. The accompanying
consolidated financial statements were approved for issuance in the Companys annual report on Form 20-F by the Companys Chief Executive Officer and Chief Financial Officer on April 8, 2013, and subsequent events have been considered
through that date (See Note 29).

2.2 Basis of measurement and presentation

The consolidated financial statements have been prepared on the historical cost basis except for the following:



| |  | Available-for-sale investments.
|- |  | -------------------------------



| |  | Derivative financial instruments.
|- |  | ---------------------------------



| |  | Long-term notes payable on which fair value hedge accounting is applied.
|- |  | ------------------------------------------------------------------------



| |  | Trust assets of post-employment and other long-term employee benefit plans.
|- |  | ---------------------------------------------------------------------------



| |  | The financial statements of subsidiaries whose functional currency is the currency of a hyperinflationary economy are stated in terms of the measuring
unit current at the end of the reporting period.
|- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

2.2.1 Presentation of consolidated income statement

The Company classifies its costs and expenses by function in the consolidated income statements, in order to conform to the industry practices where the
Company operates.

2.2.2 Presentation of consolidated statements of cash flows

The Company ́s consolidated statements of cash flows is presented using the indirect method.

2.2.3 Convenience translation to U.S. dollars ($)

The consolidated financial statements are stated in millions of Mexican pesos (Ps.) and rounded to the nearest million unless stated otherwise. However, solely for the convenience of the
readers, the consolidated statement of financial position as of December 31, 2012, the consolidated income statement, the consolidated statement of comprehensive income and consolidated statement of cash flows for the year ended
December 31, 2012 were converted into U.S. dollars at the exchange rate of 12.9635 pesos per U.S. dollar as established by the U.S. Federal Reserve Board in its H.10 Weekly Release of Foreign Exchange Rates as of that date. This arithmetic
conversion should not be construed as a representation that the amounts expressed in Mexican pesos may be converted into U.S. dollars at that or any other exchange rate.

2.3 Critical accounting judgments and estimates

In the application of the Companys
accounting policies, which are described in Note 3, management is required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and
associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that
period or in the period of the revision and future periods if the revision affects both current and future periods.

2.3.1 Key sources of
estimation uncertainty

The following are the key assumptions concerning the future and other key sources of estimation uncertainty at the
end of the reporting period that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however,
may change due to market changes or circumstances arising beyond the control of the Company. Such changes are reflected in the assumptions when they occur.

2.3.1.1 Impairment of indefinite lived intangible assets, goodwill and depreciable long-lived assets

Intangible assets with indefinite lives including goodwill are subject to annual impairment tests. An impairment exists when the carrying value of an asset or cash generating unit (CGU) exceeds its
recoverable amount, which is the higher of its fair value less costs to sell or its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arms length transactions of similar
assets or observable market prices less incremental costs for disposing of the asset. In order to determine whether such assets are impaired, the Company initially calculates an estimation of the value in use of the cash-generating units to which
such assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate present value. The Company reviews
annually the carrying value of our intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While the Company believes that its estimates are reasonable, different assumptions regarding such
estimates could materially affect its evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

The Company assesses at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any indication exists, or when annual impairment testing for an asset is
required, the Company estimates the assets recoverable amount. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount. In assessing value in
use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less costs to
sell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly
traded subsidiaries or other available fair value indicators. The key assumptions used to determine the recoverable amount for the Companys CGUs, including a sensitivity analysis, are further explained in Notes 3.15 and 12.



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2.3.1.2 Useful lives of property, plant and equipment and intangible assets with defined useful lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period of more than one year,
as well as intangible assets with defined useful lives are depreciated/amortized over their estimated useful lives. The Company bases it estimates on the experience of its technical personnel as well as based on its experience in the industry for
similar assets, see Notes 3.11, 3.13, 11 and 12.

2.3.1.3 Post-employment and other long-term employee benefits

The Company annually evaluates the reasonableness of the assumptions used in its post-employment and other long-term employee benefit computations.
Information about such assumptions is described in Note 16.1.

2.3.1.4 Income taxes

Deferred tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax basis of assets
and liabilities. For its particular Mexican subsidiaries, the Company recognizes deferred income taxes, based on its financial projections depending on whether it expects to incur the regular income tax (ISR) or the business flat tax
(IETU) in the future. Additionally, the Company regularly reviews its deferred tax assets for recoverability, and records a deferred tax asset based on its judgment regarding the probability of historical taxable income, projected future
taxable income and the expected timing of the reversals of existing temporary differences (see Note 24).

2.3.1.5 Tax, labor and legal
contingencies and provisions

The Company is subject to various claims and contingencies on a range of matters including, among others,
tax, labor and legal proceedings as described in Note 25. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions.
Management periodically assesses the probability of loss for such contingencies and accrues a provision and/or discloses the relevant circumstances, as appropriate. If the potential loss of any claim or legal proceeding is considered probable and
the amount can be reasonably estimated, the Company accrues a provision for the estimated loss. Managements judgment must be exercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of
the loss.

2.3.1.6 Valuation of financial instruments

The Company is required to measure all derivative financial instruments at fair value.

The fair
values of derivative financial instruments are determined considering quoted prices in recognized markets. If such instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient
reliable and verifiable data, recognized in the financial sector. The Company bases its forward price curves upon market price quotations. Management believes that the chosen valuation techniques and assumptions used are appropriate in determining
the fair value of financial instruments (see Note 20).

2.3.1.7 Business combinations

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination is measured at fair
value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by the Company, liabilities assumed by the Company to the former owners of the acquiree and the equity interests issued by the Company in exchange
for control of the acquiree.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at their
fair value, except that:



| |  | Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with
IAS 12, Income Taxesand IAS 19, Employee Benefits, respectively;
|- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Liabilities or equity instruments related to share-based payment arrangements of the acquiree or share-based payment arrangements of the Company
entered into to replace share-based payment arrangements of the acquiree are measured in accordance with IFRS 2, Share-based Paymentat the acquisition date, see Note 3.23; and
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, Non-current Assets Held for Sale and Discontinued
Operations are measured in accordance with that Standard.
|- |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Managements judgment must be exercised to determine the
fair value of assets acquired and liabilities assumed.

Goodwill is measured as the excess of the sum of the consideration transferred, the
amount of any non-controlling interests in the acquiree, and the fair value of the Companys previously held equity interest in the acquiree (if any) over the net of the acquisition - date amounts of the identifiable assets acquired and the
liabilities assumed. If, after reassessment, the net of the acquisition-date amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount of any non-controlling interests in the
acquiree and the fair value of the Companys previously held interest in the acquiree (if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.

For each business combination, the Company elects whether it measures the non-controlling interest in the acquiree either at fair value or at the proportionate share of the acquirees identifiable
net assets.

2.3.1.8 Investments in associates

If the Company holds, directly or indirectly, 20 per cent or more of the voting power of the investee, it is presumed that it has significant influence, unless it can be clearly demonstrated that this is
not the case. If the Company holds, directly or indirectly, less than 20 per cent of the voting power of the investee, it is presumed that the Company does not have significant influence, unless such influence can be clearly demonstrated.
Decisions regarding the propriety of utilizing the equity method of accounting for a less than 20 per cent-owned corporate investee require a careful evaluation of voting rights and their impact on the Companys ability to exercise significant
influence. Management considers the existence of the following circumstances which may indicate that the Company is in a position to exercise significant influence over a less than 20 per cent-owned corporate investee:



| |  | Representation on the board of directors or equivalent governing body of the investee;
|- |  | --------------------------------------------------------------------------------------



| |  | Participation in policy-making processes, including participation in decisions about dividends or other distributions;
|- |  | ----------------------------------------------------------------------------------------------------------------------



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| |  | Material transactions between the Company and the investee;
|- |  | -----------------------------------------------------------



| |  | Interchange of managerial personnel; or
|- |  | ---------------------------------------



| |  | Provision of essential technical information.
|- |  | ---------------------------------------------

Management also considers the existence and effect of potential voting rights that are currently exercisable or currently convertible securities should also be considered when assessing whether the
Company has significant influence.

In addition, the Company evaluates the following indicators that provide evidence of significant
influence:



| |  | The Companys extent of ownership is significant relative to other shareholdings (i.e., a lack of concentration of other shareholders);
|- |  | ---------------------------------------------------------------------------------------------------------------------------------------



| |  | The Companys significant stockholders, its parent, fellow subsidiaries, or officers of the Company, hold additional investment in the investee;
and
|- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------



| |  | The Company is a part of significant investee committees, such as the executive committee or the finance committee.
|- |  | -------------------------------------------------------------------------------------------------------------------

3 Significant Accounting Policies

3.1 Basis of consolidation

The
consolidated financial statements incorporate the financial statements of FEMSA and subsidiaries controlled by the Company. Control is achieved where the Company has the power to govern the financial and operating policies of an entity so as to
obtain benefits from its activities.

Subsidiaries are fully consolidated from the date of acquisition, being the date on which the Company
obtains control, and continue to be consolidated until the date when such control ceases.. Total consolidated net income (loss) and comprehensive income (loss) of subsidiaries is attributed to the controlling interest and to non-controlling
interests even if this results in the non-controlling interests having a deficit balance.

When necessary, adjustments are made to the
financial statements of subsidiaries to bring their accounting policies in line with those used by the Company.

All intercompany
transactions, balances, income and expenses have been eliminated in the consolidated financial statements.

Note 1 to the consolidated
financial statements lists all significant subsidiaries that are controlled by the Company as of December 31, 2012, 2011 and January 1, 2011 (transition date to IFRS).

3.1.1 Acquisitions of non-controlling interests

Acquisitions of non-controlling interests
are accounted for as transactions with owners in their capacity as owners and therefore no goodwill is recognized as a result. Adjustments to non-controlling interests arising from transactions that do not involve the loss of control are measured at
carrying amount and reflected in equity as part of additional paid-in capital.

3.1.2 Special Purpose Entities (SPEs)

An SPE is consolidated if, based on an evaluation of the substance of its relationship with the Company and the SPEs risks and
rewards, the Company concludes that it controls the SPE. SPEs controlled by the Company were established under terms that impose strict limitations on the decision-making powers of the SPEs management and that result in the Company receiving
the majority of the benefits related to the SPEs operations and net assets, being exposed to the majority of risks incident to the SPEs activities, and retaining the majority of the residual or ownership risks related to the SPEs or
their assets.

3.1.3 Loss of control

Upon the loss of control, the Company derecognizes the assets and liabilities of the subsidiary, any non-controlling interests and the other components of equity related to the subsidiary. Any surplus or
deficit arising on the loss of control is recognized in consolidated net income, including the share by the controlling interest of components previously recognized in other comprehensive income. If the Company retains any interest in the previous
subsidiary, then such interest is measured at fair value at the date that control is lost. Subsequently it is accounted for by the equity method or as a financial asset depending on the level of influence retained.

3.1.4 Disposals without loss of control

A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an equity transaction.

In equity transactions, carrying amounts of the controlling and non-controlling interests shall be adjusted to reflect the changes in their relative
interests in the subsidiary. Any difference between the amount by which the non-controlling interest is adjusted, and the fair value of the consideration paid or received is recognized directly in equity and attributed to the owners of the Company
(the controlling interest).

3.2 Business combinations

Business combinations are accounted for using the acquisition method at the acquisition date, which is the date on which control is transferred to the Company. In assessing control, the Company takes into
consideration potential voting rights that are currently exercisable.



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The Company measures goodwill at the acquisition date as the fair value of the consideration transferred
plus the fair value of any previously-held equity interest in the acquiree and the recognized amount of any non-controlling interests in the acquiree (if any), less the net recognized amount of the identifiable assets acquired and liabilities
assumed. If after reassessment, the excess is negative, a bargain purchase gain is recognized in consolidated net income at the time of the acquisition.

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are recognized in consolidated net income of the Company.

Costs related to the acquisition, other than those associated with the issuance of debt or equity securities, that the Company incurs in connection with
a business combination are expensed as incurred.

Any contingent consideration payable is recognized at fair value at the acquisition date. If
the contingent consideration is classified as equity, it is not remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent considerations are recognized in consolidated net income.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, the
Company reports provisional amounts for the items for which the accounting is incomplete, and discloses that its allocation is preliminary in nature. Those provisional amounts are adjusted during the measurement period (not greater than 12 months),
or additional assets or liabilities are recognized, to reflect new information obtained about facts and circumstances that existed at the acquisition date that, if known, would have affected the amounts recognized at that date.

3.3 Foreign currencies and consolidation of foreign subsidiaries, investments in associates and joint ventures

In consolidating the financial statements of each individual subsidiary, investment in associates and joint venture, transactions in currencies other than
the individual entitys functional currency (foreign currencies) are recognized at the rates of exchange prevailing at the dates of the transactions. At the end of each reporting period, monetary items denominated in foreign currencies are
retranslated at the rates prevailing at that date. Non-monetary items that are measured in terms of historical cost in a foreign currency are not remeasured.

Exchange differences on monetary items are recognized in profit or loss in the period in which they arise except for:



| |  | The variations in the net investment in foreign subsidiaries generated by exchange rate fluctuation are included as part of the exchange differences on
translation of foreign operations within the cumulative other comprehensive income (loss) item, which is recorded in equity.
|- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Intercompany financing balances with foreign subsidiaries that are considered as long-term investments, since there is no plan to pay such financing in
the foreseeable future. Monetary position and exchange rate fluctuation regarding this financing is included in the exchange differences on translation of foreign operations within the cumulative other comprehensive income (loss) item, which is
recorded in equity.
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Exchange differences on transactions entered into in order to hedge certain foreign currency risks.
|- |  | ---------------------------------------------------------------------------------------------------

For incorporation into the Companys consolidated financial statements, each foreign subsidiary, associates or joint ventures individual
financial statements are translated into Mexican pesos, as described as follows:



| |  | For hyperinflationary economic environments, the inflation effects of the origin country are recognized, and subsequently translated into Mexican pesos
using the year-end exchange rate for the consolidated statements of financial position and consolidated income statements and comprehensive income; and
|- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | For non-inflationary economic environments, assets and liabilities are translated into Mexican pesos using the year-end exchange rate, equity is
translated into Mexican pesos using the historical exchange rate, and the income statement and comprehensive income is translated using the exchange rate at the date of each transaction. The Company uses the average exchange rate of each month only
if the exchange rate does not fluctuate significantly.
|- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|                |  |                                |      |                                                                |       |      |                     |     |                  |  |  |                  |       |  |                    |     |       |  |  |     |       | 
|--------------- |  | ------------------------------ | ---- | -------------------------------------------------------------- | ----- | ---- | ------------------- | --- | ---------------- |  |  | ---------------- | ----- |  | ------------------ | --- | ----- |  |  | --- | ----- | 
|                |  |                                |      | Exchange Rates of Local Currencies Translated to Mexican Pesos |      
|                |  | Functional /Recording Currency |      | Average ExchangeRate
for                                       |       |      | Exchange Rate as of |    
|Country or Zone |  |                                | 2012 |                                                                |       | 2011 |                     |     | December 31,2012 |  |  | December 31,2011 |       |  | January 
1,2011(1) |    
|Mexico          |  | Mexican peso                   |      | Ps.                                                            | 1.00  |      |                     | Ps. | 1.00             |  |  | Ps.              | 1.00  |  |                    | Ps. | 1.00  |  |  | Ps. | 1.00  | 
|Guatemala       |  | Quetzal                        |      |                                                                | 1.68  |      |                     |     | 1.59             |  |  |                  | 1.65  |  |                    |     | 1.79  |  |  |     | 1.54  | 
|Costa Rica      |  | Colon                          |      |                                                                | 0.03  |      |                     |     | 0.02             |  |  |                  | 0.03  |  |                    |     | 0.03  |  |  |     | 0.02  | 
|Panama          |  | U.S. dollar                    |      |                                                                | 13.17 |      |                     |     | 12.43            |  |  |                  | 13.01 |  |                    |     | 13.98 |  |  |     | 12.36 | 
|Colombia        |  | Colombian peso                 |      |                                                                | 0.01  |      |                     |     | 0.01             |  |  |                  | 0.01  |  |                    |     | 0.01  |  |  |     | 0.01  | 
|Nicaragua       |  | Cordoba                        |      |                                                                | 0.56  |      |                     |     | 0.55             |  |  |                  | 0.54  |  |                    |     | 0.61  |  |  |     | 0.56  | 
|Argentina       |  | Argentine peso                 |      |                                                                | 2.90  |      |                     |     | 3.01             |  |  |                  | 2.65  |  |                    |     | 3.25  |  |  |     | 3.11  | 
|Venezuela       |  | Bolivar                        |      |                                                                | 3.06  |      |                     |     | 2.89             |  |  |                  | 3.03  |  |                    |     | 3.25  |  |  |     | 2.87  | 
|Brazil          |  | Reai                           |      |                                                                | 6.76  |      |                     |     | 7.42             |  |  |                  | 6.37  |  |                    |     | 7.45  |  |  |     | 7.42  | 
|Euro Zone       |  | Euro ()                       |      |                                                                | 16.92 |      |                     |     | 17.28            |  |  |                  | 17.12 |  |                    |     | 18.05 |  |  |     | 16.41 | 



| | (1) | December 31, 2010 exchange rates used for conversion of financial information as of the opening balance sheet on January 1, 2011.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------



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The Company has operated under exchange controls in Venezuela since 2003 that affect its ability to remit
dividends abroad or make payments other than in local currencies and that may increase the real price of raw materials purchased in local currency. In January 2010, the Venezuelan government announced a devaluation of its official exchange rate to
4.30 bolivars to one U .S. dollar.

The translation of the financial statements of Coca-Cola FEMSAs Venezuelan subsidiary is performed
using the 4. 30 bolivars exchange rate per U. S. dollar (see also Note 29).

On the disposal of a foreign operation (i.e., a disposal of the
Companys entire interest in a foreign operation, or a disposal involving loss of control over a subsidiary that includes a foreign operation, a disposal involving loss of joint control over a jointly controlled entity that includes a foreign
operation, or a disposal involving loss of significant influence over an associate that includes a foreign operation), all of the exchange differences accumulated in equity in respect of that operation attributable to the owners of the Company (the
controlling interest) are reclassified to profit or loss.

In addition, in relation to a partial disposal of a subsidiary that does not result
in the Company losing control over the subsidiary, the proportionate share of accumulated exchange differences are re-attributed to non-controlling interests and are not recognized in profit or loss. For all other partial disposals (i.e., partial
disposals of associates or jointly controlled entities that do not result in the Company losing significant influence or joint control), the proportionate share of the accumulated exchange differences is reclassified to profit or loss.

Goodwill and fair value adjustments on identifiable assets and liabilities acquired arising on the acquisition of a foreign operation are treated as
assets and liabilities of the foreign operation and translated at the rate of exchange prevailing at the end of each reporting period. Exchange differences arising are recognized in equity as part of the exchange differences on translation of
foreign operations item.

The translation of assets and liabilities denominated in foreign currencies into Mexican pesos is for consolidation
purposes and does not indicate that the Company could realize or settle the reported value of those assets and liabilities in Mexican pesos. Additionally, this does not indicate that the Company could return or distribute the reported Mexican peso
value equity to its shareholders.

3.4 Recognition of the effects of inflation in countries with hyperinflationary economic environments

The Company recognizes the effects of inflation on the financial information of its Venezuelan subsidiary that operates in a
hyperinflationary economic environment (its cumulative inflation of the three preceding years is approaching, or exceeds, 100% or more in addition to other qualitative factors), which consists of:



| |  | Using inflation factors to restate non-monetary assets, such as inventories, property, plant and equipment, intangible assets, including related costs
and expenses when such assets are consumed or depreciated;
|- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Applying the appropriate inflation factors to restate capital stock, additional paid-in capital, net income, retained earnings and items of other
comprehensive income by the necessary amount to maintain the purchasing power equivalent in the currency of Venezuela on the dates such capital was contributed or income was generated up to the date of these consolidated financial statements are
presented; and
|- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Including the monetary position gain or loss in consolidated net income.
|- |  | ------------------------------------------------------------------------

The Company restates the financial information of a subsidiaries that operates in hyperinflationary economic environment (Venezuela) using the consumer price index of that country.

3.5 Cash and cash equivalents and restricted cash

Cash is measured at nominal value and consists of non-interest bearing bank deposits. Cash equivalents consisting principally of short-term bank deposits and fixed rate investments with maturities of
three months or less at the acquisition date. They are recorded at acquisition cost plus interest income not yet received, which is similar to market prices.

The Company also maintains restricted cash held as collateral to meet certain contractual obligations (see Note 9.2). Restricted cash is presented within other current financial assets given that the
restrictions are short-term in nature.

3.6 Financial assets

Financial assets are classified into the following specified categories: at fair value through profit or loss (FVTPL), held-to-maturity investments, available-for-sale,
loans and receivables or as derivatives designated as hedging instruments in an effective hedge, as appropriate. The classification depends on the nature and purpose of holding the financial assets and is determined at the time of
initial recognition.

When a financial asset or financial liability is recognised initially, the Company measures it at its fair value plus,
in the case of a financial asset or financial liability not at fair value through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial asset or financial liability.

The Companys financial assets include cash and cash equivalents, investments, loans and receivables, derivative financial instruments and other
financial assets.

3.6.1 Effective interest method

The effective interest rate method is a method of calculating the amortized cost of loans and receivables and other financial assets (designated as held-to-maturity) and of allocating interest income over
the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash receipts (including all fees on points paid or received that form an integral part of the effective interest rate, transaction costs and other
premiums or discounts) through the expected life of the financial asset, or (where appropriate) a shorter period, to the net carrying amount on initial recognition.



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3.6.2 Investments

Investments consist of debt securities and bank deposits with maturities of more than three months at the acquisition date. Management determines the appropriate classification of investments at the time
of purchase and assesses such designation as of each reporting date (see Note 6).

3.6.2.1Available-for-sale investments are carried
at fair value, with the unrealized gains and losses, net of tax, reported in other comprehensive income. Interest and dividends on investments classified as available-for-sale are included in interest income. The fair values of the investments are
readily available based on quoted market prices. The exchange effects of securities available for sale are recognized in the consolidated income statement in the period in which they arise.

3.6.2.2Held-to maturity investments are those that the Company has the positive intent and ability to hold to maturity, and after initial measurement, such financial assets are subsequently
measured at amortized cost, which includes any cost of purchase and premium or discount related to the investment. Subsequently, the premium/discount is amortized over the life of the investment based on its outstanding balance utilizing the
effective interest method, less any impairment. Interest and dividends on investments classified as held-to maturity are included in interest income.

3.6.3 Loans and receivables

Loans and receivables are non-derivative financial instruments
with fixed or determinable payments that are not quoted in an active market. Loans and receivables (including trade and other receivables) are measured at amortized cost using the effective interest method, less any impairment.

Interest income is recognized by applying the effective interest rate, except for short-term receivables when the recognition of interest would be
immaterial. For the years ended December 31, 2012 and 2011, the interest income recognized in the interest income line item within the consolidated income statements for loans and receivable is Ps. 87 and Ps. 61, respectively.

3.6.4 Other financial assets

Other
financial assets are non current accounts receivable and derivative financial instruments. Other financial assets with a relevant period are measured at amortized cost using the effective interest method, less any impairment.

3.6.5 Impairment of financial assets

Financial assets, other than those at FVTPL, are assessed for indicators of impairment at the end of each reporting period. Financial assets are
considered to be impaired when there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, there is an incurred loss event and that loss event has an impact on
the estimated future cash flows of the financial assets that can be reliably estimated.

Evidence of impairment may include indicators as
follows:



| |  | Significant financial difficulty of the issuer or counterparty; or
|- |  | ------------------------------------------------------------------



| |  | Default or delinquent in interest or principal payments; or
|- |  | -----------------------------------------------------------



| |  | It becoming probable that the borrower will enter bankruptcy or financial re-organization; or
|- |  | ---------------------------------------------------------------------------------------------



| |  | The disappearance of an active market for that financial asset because of financial difficulties.
|- |  | -------------------------------------------------------------------------------------------------

For financial assets carried at amortized cost, the amount of the impairment loss recognized is the difference between the assets carrying amount
and the present value of estimated future cash flows, discounted at the financial assets original effective interest rate.

The carrying
amount of the financial asset is reduced by the impairment loss directly for all financial assets with the exception of trade receivables, where the carrying amount is reduced through the use of an allowance for doubtful accounts. When a trade
receivable is considered uncollectible, it is written off against the allowance account. Subsequent recoveries of amounts previously written off are credited against the allowance account. Changes in the carrying amount of the allowance account are
recognized in profit and loss.

As of December 31, 2012, the Company recognized an impairment charge of Ps. 384 (see Note 19).

3.6.6 Derecognition

A
financial asset (or, where applicable, a part of a financial asset or part of a group of similar financial assets) is derecognised when:



| |  | The rights to receive cash flows from the financial asset have expired; or
|- |  | --------------------------------------------------------------------------



| |  | The Company has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay the received cash flows in full without
material delay to a third party under a pass-through arrangement; and either (a) the Company has transferred substantially all the risks and rewards of the asset, or (b) the Company has neither transferred nor retained
substantially all the risks and rewards of the asset, but has transferred control of the asset.
|- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

3.6.7 Offsetting of
financial instruments

Financial assets are required to be offset against financial liabilities and the net amount reported in the
consolidated statement of financial position if, and only when the Company:



| |  | Currently has an enforceable legal right to offset the recognised amounts, and
|- |  | ------------------------------------------------------------------------------



| |  | Intends to settle on a net basis, or to realize the assets and settle the liabilities simultaneously.
|- |  | -----------------------------------------------------------------------------------------------------



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3.7 Derivative financial instruments

The Company is exposed to different risks related to cash flows, liquidity, market and third party credit. As a result, the Company contracts in different derivative financial instruments in order to
reduce its exposure to the risk of exchange rate fluctuations between the Mexican peso and other currencies, the risk of exchange rate and interest rate fluctuations associated with its borrowings denominated in foreign currencies and the exposure
to the risk of fluctuation in the costs of certain raw materials.

The Company values and records all derivative financial instruments and
hedging activities, in the consolidated statement of financial position as either an asset or liability measured at fair value, considering quoted prices in recognized markets. If such instruments are not traded in a formal market, fair value is
determined by applying techniques based upon technical models supported by sufficient, reliable and verifiable market data recognized in the financial sector. Such techniques may include using recent arms length market transactions, reference
to the current fair value or another instrument that is substantially the same and a discounted cash flow analysis of other valuation models. Changes in the fair value of derivative financial instruments are recorded each year in current earnings or
as a component of cumulative other comprehensive income based on the item being hedged and the effectiveness of the hedge.

3.7.1 Hedge
accounting

The Company designates certain hedging instruments, which include derivatives and non-derivatives in respect of foreign
currency risk, as either fair value hedges or cash flow hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash flow hedges.

At the inception of the hedge relationship, the Company documents the relationship between the hedging instrument and the hedged item, along with its risk management objectives and its strategy for
undertaking various hedge transactions. Furthermore, at the inception of the hedge and on an ongoing basis, the Company documents whether the hedging instrument is highly effective in offsetting changes in fair values or cash flows of the hedged
item attributable to the hedged risk.

3.7.2 Cash flow hedges

The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognized in other comprehensive income and accumulated under the heading
valuation of the effective portion of derivative financial instruments. The gain or loss relating to the ineffective portion is recognized immediately in consolidated net income, and is included in the market value gain (loss) on financial
instruments line item within the consolidated income statements.

Amounts previously recognized in other comprehensive income and accumulated
in equity are reclassified to consolidated net income in the periods when the hedged item is recognized in consolidated net income, in the same line of the consolidated income statement as the recognized hedged item. However, when the hedged
forecast transaction results in the recognition of a non-financial asset, the gains and losses previously recognized in other comprehensive income and accumulated in equity are transferred from equity and included in the initial measurement of the
cost of the non-financial asset.

Hedge accounting is discontinued when the Company revokes the hedging relationship, when the hedging
instrument expires or is sold, terminated, or exercised, or when it no longer qualifies for hedge accounting. Any gain or loss recognized in cumulative other comprehensive income in equity at that time remains in equity and is recognized when the
forecast transaction is ultimately recognized in consolidated net income. When a forecast transaction is no longer expected to occur, the gain or loss accumulated in equity is recognized immediately in consolidated net income.

3.7.3 Fair value hedges

Changes in the
fair value of derivatives that are designated and qualify as fair value hedges are recognized in consolidated net income immediately, together with any changes in the fair value of the hedged asset or liability that are attributable to the hedged
risk. The change in the fair value of the hedging instrument and the change in the hedged item attributable to the hedged risk are recognized in the line of the consolidated income statement relating to the hedged item.

Hedge accounting is discontinued when the Company revokes the hedging relationship, when the hedging instrument expires or is sold, terminated, or
exercised, or when it no longer qualifies for hedge accounting. The fair value adjustment to the carrying amount of the hedged item arising from the hedged risk is amortized to consolidated net income from that date over the remaining term of the
hedge using the effective interest method.

3.8 Inventories and cost of sales

Inventories are measured at the lower of cost and net realizable value. Net realizable value represents the estimated selling price for inventories less all estimated costs of completion and costs
necessary to make the sale.

Inventories represent the acquisition or production cost which is incurred when purchasing or producing a
product, and are based on the weighted average cost formula. The operating segments of the Company use inventory costing methodologies to value their inventories, such as the standard cost method in Coca-Cola FEMSA and retail method in FEMSA
Comercio.

Cost of goods sold is based on average cost of the inventories at the time of sale. Cost of goods sold in Coca-Cola FEMSA includes
expenses related to the purchase of raw materials used in the production process, as well as labor costs (wages and other benefits, including employee profit sharing), depreciation of production facilities, equipment and other costs, including fuel,
electricity, breakage of returnable bottles during the production process, equipment maintenance, inspection and plant transfer costs.

3.9
Other current assets

Other current assets, which will be realized within a period of less than one year from the reporting date, are
comprised of prepaid assets and agreements with customers.

Prepaid assets principally consist of advances to suppliers of raw materials,
advertising, leasing and insurance expenses. Prepaid assets are carried to the appropriate caption when inherent benefits and risks have already been transferred to the Company or services have been received.



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Prepaid advertising costs consist of television and radio advertising airtime paid in advance: these
expenses are generally amortized over the period based on the transmission of the television and radio spots. The related production costs are recognized in consolidated net income as incurred.

Coca-Cola FEMSA has agreements with customers for the right to sell and promote the Companys products over a certain period. The majority of these
agreements have terms of more than one year, and the related costs are amortized using the straight-line method over the term of the contract, with amortization presented as a reduction of net sales. For the years ended December 31,

2012 and 2011, such amortization aggregated to Ps. 970 and Ps. 793, respectively. The costs of agreements with terms of less than one year recorded as a
reduction in net sales when incurred.

3.10 Investments in associates and joint ventures

Investments in associates are those entities in which the Company has significant influence. Significant influence is the power to participate in the
financial and operating policy decisions of the investee, but not control over the financial and operating policies. Joint ventures are those companies over whose activities the Company has joint control, established by contractual agreement and
requiring unanimous consent for strategic financial and operating decisions.

Investments in associates and joint ventures are accounted for
using the equity method and initial recognition comprises the investments purchase price and any directly attributable expenditure necessary to acquire it.

The consolidated financial statements include the Companys share of the consolidated net income and other comprehensive income, after adjustments to align the accounting policies with those of the
Company, from the date that significant influence or joint control commences until the date that significant influence or joint control ceases.

Profits and losses resulting from upstream and downstream transactions between the Company (including its consolidated
subsidiaries) and an associate are recognised in the consolidated financial statements only to the extent of unrelated investors interests in the associate. Upstream transactions are, for example, sales of assets from an associate
to the investor. Downstream transactions are, for example, sales of assets from the Company to an associate. The Companys share in the associates profits and losses resulting from these transactions is eliminated.

When the Companys share of losses exceeds the carrying amount of the associate or joint venture, including any long-term investments, the carrying
amount is reduced to nil and recognition of further losses is discontinued except to the extent that the Company has a legal or constructive obligation or has made payments on behalf of the associate or joint venture.

Goodwill identified at the acquisition date is presented as part of the investment in shares of the associate or joint venture in the consolidated
statement of financial position. Any goodwill arising on the acquisition of the Companys interest in a jointly controlled entity or associate is measured in accordance with the Companys accounting policy for goodwill arising in a
business combination, see Note 3. 2.

After application of the equity method, the Company determines whether it is necessary to recognize an
additional impairment loss on its investment in its associate. For investments in shares, the Company determines at each reporting date whether there is any objective evidence that the investment in shares is impaired. If this is the case, the
Company calculates the amount of impairment as the difference between the recoverable amount of the associate and its carrying value, and recognizes the amount in the share of the profit or loss of associates and joint ventures accounted for using
the equity method in the consolidated income statements.

3.11 Property, plant and equipment

Property, plant and equipment are initially recorded at their cost of acquisition and/or construction, and are presented net of accumulated depreciation
and/or accumulated impairment losses, if any. The borrowing costs related to the acquisition or construction of qualifying asset is capitalized as part of the cost of that asset.

Major maintenance costs are capitalized as part of total acquisition cost. Routine maintenance and repair costs are expensed as incurred.

Investments in progress consist of long-lived assets not yet in service, in other words, that are not yet used for the purpose that they were bought, built or developed. The Company expects to complete
those investments during the following 12 months.

Depreciation is computed using the straight-line method over acquisition cost. Where an
item of property, plant and equipment comprises major components having different useful lives, they are accounted and depreciated for as separate items (major components) of property, plant and equipment. The Company estimates depreciation rates,
considering the estimated useful lives of the assets.

The estimated useful lives of the Companys principal assets are as follows:



|                                 |  |       |                                       | 
|-------------------------------- |  | ----- | ------------------------------------- | 
|                                 |  | Years |                                      
|Buildings                        |  |       | 40-50                                 | 
|Machinery and equipment          |  |       | 10-20                                 | 
|Distribution equipment           |  |       | 7-15                                  | 
|Refrigeration equipment          |  |       | 5-7                                   | 
|Returnable bottles               |  |       | 1.5-4                                 | 
|Leasehold improvements           |  |       | The shorter of lease term or 15 years | 
|Information technology equipment |  |       | 3-5                                   | 
|Other equipment                  |  |       | 3-10                                  | 



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The estimated useful lives, residual values and depreciation method are reviewed at the end of each
reporting period, with the effect of any changes in estimate accounted for on a prospective basis.

An item of property, plant and equipment
is derecognized upon disposal or when no future economic benefits are expected to arise from the continued use of the asset. Any gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the
difference between the sales proceeds (if any) and the carrying amount of the asset and is recognized in consolidated net income.

Returnable and non-returnable bottles:

Coca-Cola FEMSA has two types of bottles: returnable and non-returnable.



| |  | Non returnable: Are recorded in consolidated net income at the time of product sale.
|- |  | ------------------------------------------------------------------------------------



| |  | Returnable: Are classified as long-lived assets as a component of property, plant and equipment. Returnable bottles are recorded at acquisition cost;
for countries with hyperinflationary economies, restated according to IAS 29. Depreciation of returnable bottles is computed using the straight-line method considering their estimated useful lives.
|- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

There are two types of returnable bottles:



| |  | Those that are in Coca-Cola FEMSAs control within its facilities, plants and distribution centers; and
|- |  | -------------------------------------------------------------------------------------------------------



| |  | Those that have been placed in the hands of customers, but still belong to Coca-Cola FEMSA.
|- |  | -------------------------------------------------------------------------------------------

Returnable bottles that have been placed in the hands of customers are subject to an agreement with a retailer pursuant to which Coca-Cola FEMSA retains
ownership. These bottles are monitored by sales personnel during periodic visits to retailers and Coca-Cola FEMSA has the right to charge any breakage identified to the retailer. Bottles that are not subject to such agreements are expensed when
placed in the hands of retailers.

Coca-Cola FEMSAs returnable bottles in the market and for which a deposit from customers has been
received are depreciated according to their estimated useful lives.

3.12 Borrowing costs

Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets, which are assets that necessarily take a
substantial period of time to get ready for their intended use or sale, are added to the cost of those assets, until such time as the assets are substantially ready for their intended use or sale. Borrowing costs may include:



| |  | Interest expense;
|- |  | -----------------



| |  | Finance charges in respect of finance leases; and
|- |  | -------------------------------------------------



| |  | Exchange differences arising from foreign currency borrowings to the extent that they are regarded as an adjustment to interest costs.
|- |  | --------------------------------------------------------------------------------------------------------------------------------------

Interest income earned on the temporary investment of specific borrowings pending their expenditure on qualifying assets is
deducted from the borrowing costs eligible for capitalization.

All other borrowing costs are recognized in consolidated net income in the
period in which they are incurred.

3.13 Intangible assets

Intangible assets are identifiable non monetary assets without physical substance and represent payments whose benefits will be received in future years. Intangible assets acquired separately are measured
on initial recognition at cost. The cost of intangible assets acquired in a business combination is their fair value as at the date of acquisition. Following initial recognition, intangible assets are carried at cost less any accumulated
amortization and accumulated impairment losses. The useful lives of intangible assets are assessed as either finite or indefinite, in accordance with the period over which the Company expects to receive the benefits.

Intangible assets with finite useful lives are amortized and mainly consist of:



| |  | Information technology and management system costs incurred during the development stage which are currently in use. Such amounts are capitalized and
then amortized using the straight-line method over their expected useful lives. Expenses that do not fulfill the requirements for capitalization are expensed as incurred.
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Long-term alcohol licenses are amortized using the straight-line method over their estimated useful lives, which range between 12 and 15 years, and are
presented as part of intangible assets with finite useful lives.
|- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Amortized intangible assets, such as finite lived
intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or group of assets may not be recoverable through its expected future cash flows.

Intangible assets with an indefinite life are not amortized and are subject to impairment tests on an annual basis as well as whenever certain
circumstances indicate that the carrying amount of those intangible assets exceeds their recoverable value.

The Companys intangible
assets with an indefinite life mainly consist of rights to produce and distribute Coca-Cola trademark products in the Companys territories. These rights are contained in agreements that are standard contracts that The Coca-Cola Company has
with its bottlers.



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In Mexico, Coca-Cola FEMSA has eight bottler agreements for Coca-Cola FEMSAs territories in Mexico;
two expire in June 2013, two expire in May 2015 and additionally four contracts that arose from the merger with Grupo Tampico, CIMSA and Grupo Fomento Queretano, expire in September 2014, April and July 2016 and August 2013, respectively. The
bottler agreement for Argentina expires in September 2014, for Brazil expires in April 2014, in Colombia in June 2014, in Venezuela in August 2016, in Guatemala in March 2015, in Costa Rica in September 2017, in Nicaragua in May 2016 and in Panama
in November 2014. These bottler agreements are automatically renewable for ten-year term, subject to the right of either party to give prior notice that it does not wish to renew the agreement. In addition, these agreements generally may be
terminated in the case of material breach. Termination would prevent Coca-Cola FEMSA from selling Coca-Cola trademark beverages in the affected territory and would have an adverse effect on its business, financial conditions, results from operations
and prospects.

Goodwill equates to synergies both existing in the acquired operations and those further expected to be realized upon
integration. Goodwill recognized separately is tested annually for impairment and is carried at cost, less accumulated impairment losses. Gains and losses on the sale of an entity include the carrying amount of the goodwill related to that entity.
Goodwill is allocated to CGUs in order to test for impairment losses. The allocation is made to CGUs that are expected to benefit from the business combination that generated the goodwill.

3.14 Non-current assets held for sale

Non-current assets and disposal groups are
classified as held for sale if their carrying amount will be recovered principally through a sale transaction rather than through continuing use. This condition is regarded as met only when the sale is highly probable and the non-current asset (or
disposal group) is available for immediate sale in its present condition. Management must be committed to the sale, which should be expected to qualify for recognition as a completed sale within one year from the date of classification.

When the Company is committed to a sale plan involving loss of control of a subsidiary, all of the assets and liabilities of that subsidiary are
classified as held for sale when the criteria described above are met, regardless of whether the Company will retain a non-controlling interest in its former subsidiary after the sale.

Non-current assets (and disposal groups) classified as held for sale are measured at the lower of their previous carrying amount and fair value less costs to sell.

3.15 Impairment of non financial assets

At the end of each reporting period, the Company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any
indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the
recoverable amount of an individual asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset belongs. Where a reasonable and consistent basis of allocation can be identified, corporate assets are also
allocated to individual CGUs, or otherwise they are allocated to the smallest CGUs for which a reasonable and consistent allocation basis can be identified.

For goodwill and other indefinite lived intangible assets, the Company tests for impairment on an annual basis and whenever certain circumstances indicate that the carrying amount of the reporting unit
might exceed its recoverable value.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in
use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash
flows have not been adjusted.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying
amount of the asset (or CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately in consolidated net income.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or CGU) is increased to the revised estimate of its recoverable amount,
but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognized for the asset (or CGU) in prior years. A reversal of an impairment loss is recognized immediately in
consolidated net income. Impairment losses related to goodwill are not reversible.

For the year ended December 31, 2011, the Company
recognized impairment of Ps. 146 (see Note 12) regarding to indefinite life intangible assets. No impairment was recognized regarding to depreciable long-lived assets, goodwill nor investment in associates and joint ventures.

3.16 Leases

The determination of
whether an arrangement is, or contains, a lease is based on the substance of the arrangement at inception date, whether fulfillment of the arrangement is dependent on the use of a specific asset or assets or the arrangement conveys a right to use
the asset, even if that right is not explicitly specified in an arrangement.

Leases are classified as finance leases whenever the terms of
the lease transfer substantially all the risks and rewards of ownership to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are initially recognized as assets of the Company at their fair value at the inception of the lease or, if lower, at the
present value of the minimum lease payments. The corresponding liability to the lessor is included in the consolidated statement of financial position as a finance lease obligation. Lease payments are apportioned between finance expenses and
reduction of the lease obligation so as to achieve a constant rate of interest on the remaining balance of the liability. Finance expenses are recognized immediately in consolidated net income, unless they are directly attributable to qualifying
assets, in which case they are capitalized in accordance with the Companys general policy on borrowing costs. Contingent rentals are recognized as expenses in the periods in which they are incurred. Assets held under finance leases are
depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term of the relevant lease.



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Operating lease payments are recognized as an expense on a straight-line basis over the lease term, except
where another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. Contingent rentals arising under operating leases are recognized as an expense in the period in which they are
incurred. In the event that lease incentives are received to enter into operating leases, such incentives are recognized as a liability. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line basis,
except where another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. Leasehold improvements on operating leases are amortized using the straight-line method over the shorter
of either the useful life of the assets or the related lease term.

3.17 Financial liabilities and equity instruments

3.17.1 Classification as debt or equity

Debt and equity instruments issued by the Company are classified as either financial liabilities or as equity in accordance with the substance of the
contractual arrangements and the definitions of a financial liability and an equity instrument.

3.17.2 Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. Equity
instruments issued by the Company are recognized at the proceeds received, net of direct issue costs.

Repurchase of the Companys own
equity instruments is recognized and deducted directly in equity. No gain or loss is recognized in profit or loss on the purchase, sale, issue or cancellation of the Companys own equity instruments.

3.17.3 Financial liabilities

Initial
recognition and measurement.

Financial liabilities within the scope of IAS 39 are classified as financial liabilities at FVTPL, loans and
borrowings, or as derivatives designated as hedging instruments in an effective hedge, as appropriate. The Company determines the classification of its financial liabilities at initial recognition.

All financial liabilities are recognised initially at fair value plus, in the case of loans and borrowings, directly attributable transaction costs.

The Company financial liabilities include trade and other payables, loans and borrowings, and derivative financial instruments, see Note 3.
7.

Subsequent measurement.

The
measurement of financial liabilities depends on their classification as described below:

3.17.4 Loans and borrowings

After initial recognition, interest bearing loans and borrowings are subsequently measured at amortized cost using the effective interest method. Gains
and losses are recognized in the consolidated income statements when the liabilities are derecognized as well as through the effective interest method amortization process.

Amortized cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an integral part of the effective interest method. The effective interest method
amortization is included in interest expense in the consolidated income statements.

3.17.5 Derecognition

A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. When an existing financial liability
is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, such an exchange or modification is treated as the derecognition of the original liability and the
recognition of a new liability. The difference in the respective carrying amounts is recognised in the consolidated income statements.

3.18 Provisions

Provisions are
recognized when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle the obligation, and a reliable estimate can be made of the amount of the obligation.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end of the
reporting period, taking into account the risks and uncertainties surrounding the obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows
(where the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are
expected to be recovered from a third party, a receivable is recognized as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

The Company recognizes a provision for a loss contingency when it is probable (i.e., the probability that the event will occur is greater than the
probability that it will not) that certain effects related to past events, would materialize and can be reasonably quantified. These events and their financial impact are also disclosed as loss contingencies in the consolidated financial statements
when the risk of loss is deemed to be other than remote. The Company does not recognize an asset for a gain contingency until the gain is realized, see Note 25.



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Restructuring provisions are recognized only when the recognition criteria for provisions are fulfilled. The
Company has a constructive obligation when a detailed formal plan identifies the business or part of the business concerned, the location and number of employees affected, a detailed estimate of the associated costs, and an appropriate timeline.
Furthermore, the employees affected must have been notified of the plans main features.

3.19 Post-employment and other long-term
employee benefits

Post-employment and other long-term employee benefits, which are considered to be monetary items, include obligations
for pension and retirement plans, seniority premiums and postretirement medical services, all based on actuarial calculations, using the projected unit credit method.

In Mexico and Brazil, the economic benefits and retirement pensions are granted to employees with 10 years of service and minimum age of 60and 65, respectively. In accordance with Mexican Labor Law, the
Company provides seniority premium benefits to its employees under certain circumstances. These benefits consist of a one-time payment equivalent to 12 days wages for each year of service (at the employees most recent salary, but not to exceed
twice the legal minimum wage), payable to all employees with 15 or more years of service, as well as to certain employees terminated involuntarily prior to the vesting of their seniority premium benefit. For qualifying employees, the Company also
provides certain post employment healthcare benefits such as the medical- surgical services, pharmaceuticals and hospital.

For defined
benefit retirement plans and other long-term employee benefits, such as the Companys sponsored pension and retirement plans, seniority premiums and postretirement medical service plans, the cost of providing benefits is determined using the
projected unit credit method, with actuarial valuations being carried out at the end of each reporting period. All remeasurements of the Companys defined benefit obligation such as actuarial gains and losses are recognized directly in other
comprehensive income (OCI). The Company presents service costs within cost of goods sold, administrative and selling expenses in the consolidated income statements. The Company presents net interest cost within interest expense in the
consolidated income statements. The projected benefit obligation recognized in the consolidated statement of financial position represents the present value of the defined benefit obligation as of the end of each reporting period. Certain
subsidiaries of the Company have established plan assets for the payment of pension benefits, seniority premiums and postretirement medical services through irrevocable trusts of which the employees are named as beneficiaries, which serve to
increase the funded status of such plans related obligations.

The Company also provides statutorily mandated severance benefits
(termination benefits) to its employees terminated under certain circumstances. Such benefits consist of a one-time payment of three months wages plus 20 days wages for each year of service payable upon involuntary termination without just cause.
The Company records a liability for such severance benefits when the event that gives rise to an obligation occurs upon the termination of employment as termination benefits result from either managements decision to terminate the employment
or an employees decision to accept an offer of benefits in exchange for termination of employment.

Costs related to compensated
absences, such as vacations and vacation premiums, are recognized on an accrual basis.

The Company recognizes a liability and expense for
termination benefits at the earlier of the following dates:



|a. | When it can no longer withdraw the offer of those benefits; and
|-- | ---------------------------------------------------------------



|b. | When it recognizes costs for a restructuring and it involves the payment of termination benefits.
|-- | -------------------------------------------------------------------------------------------------

The Company is demonstrably committed to a termination when, and only when, the entity has a detailed formal plan for the termination and is without
realistic possibility of withdrawal.

A settlement occurs when an employer enters into a transaction that eliminates all further legal or
constructive obligations for part or all of the benefits provided under a defined benefit plan. A curtailment arises from an isolated event such as closing of a plant, discontinuance of an operation or termination or suspension of a plan. Gains or
losses on the settlement or curtailment of a defined benefit plan are recognized when the settlement or curtailment occurs.

3.20 Revenue
recognition

Sales of products are recognized as revenue upon delivery to the customer, and once all the following conditions are
satisfied:



| |  | The Company has transferred to the buyer the significant risks and rewards of ownership of the goods;
|- |  | -----------------------------------------------------------------------------------------------------



| |  | The Company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods
sold;
|- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | The amount of revenue can be measured reliably;
|- |  | -----------------------------------------------



| |  | It is probable that the economic benefits associated with the transaction will flow to the Company; and
|- |  | -------------------------------------------------------------------------------------------------------



| |  | The costs incurred or to be incurred in respect of the transaction can be measured reliably.
|- |  | --------------------------------------------------------------------------------------------

All of the above conditions are typically met at the point in time that goods are delivered to the customer at the customers facilities. Net sales
reflect units delivered at list prices reduced by promotional allowances, discounts and the amortization of the agreements with customers to obtain the rights to sell and promote the Companys products.

During 2007 and 2008, Coca-Cola FEMSA sold certain of its private label brands to The Coca-Cola Company. Because Coca-Cola FEMSA has significant
continuing involvement with these brands, proceeds received from The Coca-Cola Company were initially deferred and are being amortized against the related costs of future product sales over the estimated period of such sales. The balance of unearned
revenues as of December 31, 2012 and 2011 and January 1, 2011 amounted to Ps. 98, Ps. 302 and Ps. 547, respectively. As of December 31, 2012 , 2011 and January 1, 2011 the short-term portions of such amounts presented as current
portion of other long-term liabilities in the consolidated statements of financial position, amounted to Ps. 61, Ps. 197 and Ps. 276, respectively.



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Other operating revenues:

Revenue arising from services of sales of waste material and packing of raw materials are recognized in the other operating revenues caption in the consolidated income statement.

The Company recognizes these transactions as revenues in accordance with the requirements established in the IAS 18, delivery of goods and rendering of
services, which are:



|a. | The amount of revenue can be measured reliably; and
|-- | ---------------------------------------------------



|b. | It is probable that the economic benefits associated with the transaction will flow to the entity.
|-- | --------------------------------------------------------------------------------------------------



|Interest | income:
|-------- | -------

Revenue arising from the use by others
of entity assets yielding interest is recognised once all the following conditions are satisfied:



| |  | The amount of the revenue can be measured reliably; and
|- |  | -------------------------------------------------------



| |  | It is probable that the economic benefits associated with the transaction will flow to the entity.
|- |  | --------------------------------------------------------------------------------------------------

For all financial instruments measured at amortized cost and interest bearing financial assets classified as available for sale, interest income is
recorded using the effective interest rate (EIR), which is the rate that exactly discounts the estimated future cash receipts through the expected life of the financial instrument or a shorter period, where appropriate, to the net
carrying amount of the financial asset. The related interest income is included in the consolidated income statements.

3.21 Administrative
and selling expenses

Administrative expenses include labor costs (salaries and other benefits, including employee profit sharing
(PTU)) of employees not directly involved in the sale of the Companys products, as well as professional service fees, the depreciation of office facilities, amortization of capitalized information technology system implementation
costs and any other similar costs.

Selling expenses include:



| |  | Distribution: labor costs (salaries and other related benefits), outbound freight costs, warehousing costs of finished products, breakage of returnable
bottles in the distribution process, depreciation and maintenance of trucks and other distribution facilities and equipment. For the years ended December 31, 2012 and 2011, these distribution costs amounted to Ps. 16,839 and Ps. 14,967,
respectively;
|- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Sales: labor costs (salaries and other benefits, including PTU) and sales commissions paid to sales personnel;
|- |  | --------------------------------------------------------------------------------------------------------------



| |  | Marketing: labor costs (salaries and other benefits), promotional expenses and advertising costs.
|- |  | -------------------------------------------------------------------------------------------------

PTU is paid by the Companys Mexican and Venezuelan subsidiaries to its eligible employees. In Mexico, employee profit sharing is computed at the
rate of 10% of the individual company taxable income, except for considering cumulative dividends received from resident legal persons in Mexico, depreciation of historical rather restated values, foreign exchange gains and losses, which are not
included until the asset is disposed of or the liability is due and other effects of inflation are also excluded. In Venezuela, employee profit sharing is computed at a rate equivalent to 15% of after tax income, and it is no more than four months
of salary.

3.22 Income taxes

Income tax expense represents the sum of the tax currently payable and deferred tax. Income taxes are charged to consolidated net income as they are
incurred, except when they relate to items that are recognized in other comprehensive income or directly in equity, in which case, the current and deferred tax are also recognized in other comprehensive income or directly in equity, respectively.

3.22.1 Current income taxes

Income taxes are recorded in the results of the year they are incurred.

3.22.2 Deferred income taxes

Deferred tax is recognized on temporary differences between
the carrying amounts of assets and liabilities in the consolidated financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognized for all taxable temporary
differences. Deferred tax assets are generally recognized for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible temporary differences can be utilized and if
any, future benefits from tax loss carryforwards and certain tax credits. Such deferred tax assets and liabilities are not recognized if the temporary difference arises from initial recognition of goodwill (no recognition of deferred tax
liabilities) or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognized for taxable temporary differences associated with investments in subsidiaries, associates, and interests in joint
ventures, except where the Company is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the foreseeable future. Deferred tax assets arising from deductible temporary
differences associated with such investments and interests are only recognized to the extent that it is probable that there will be sufficient taxable profits against which to utilize the benefits of the temporary differences and they are expected
to reverse in the foreseeable future.

Deferred income taxes are classified as a long-term asset or liability, regardless of when the
temporary differences are expected to reverse.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and
reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.



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Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period
in which the liability is settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. The measurement of deferred tax liabilities and assets reflects the tax
consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

In Mexico, the income tax rate is 30% for 2011 and 2012, on 2013 will remain in 30% according with new resolution of Federal Income Law, then in 2014 and 2015 will decrease to 29% and 28%, respectively.

3.23 Share-based payments arrangements

Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the grant date. The fair value determined at the grant date of the equity-settled share-based
payments is expensed and recognized based on the graded vesting method over the vesting period, based on the Companys estimate of equity instruments that will eventually vest, with a corresponding increase in equity. At the end of each
reporting period, the Company revises its estimate of the number of equity instruments expected to vest. The impact of the revision of the original estimates, if any, is recognized in profit or loss such that the cumulative expense reflects the
revised estimate, with a corresponding adjustment within equity.

3.24 Earnings per share

The Company presents basic and diluted earnings per share (EPS) data for its shares. Basic EPS is calculated by dividing the net income attributable to
controlling interest by the weighted average number of shares outstanding during the period adjusted for the weighted average of own shares purchased in the year. Diluted EPS is determined by adjusting the weighted average number of shares
outstanding including the weighted average of own shares purchased in the year for the effects of all potentially dilutive securities, which comprise share rights granted to employees described above.

3.25 Issuance of subsidiary stock

The
Company recognizes the issuance of subsidiarys stock as an equity transaction. The difference between the book value of the shares issued and the amount contributed by the noncontrolling interest holder is recorded as additional paid-in
capital.

4 Mergers, Acquisitions and Disposals

4.1 Mergers and Acquisitions

The Company made certain business mergers and acquisitions
that were recorded using the acquisition method of accounting. The results of the acquired operations have been included in the consolidated financial statements since the date on which the Company obtained control of the business, as disclosed
below. Therefore, the consolidated income statements and the consolidated statements of financial position in the years of such acquisitions are not comparable with previous periods. The consolidated statements of cash flows for the years ended
December 31, 2012 and 2011 show the merged and acquired operations net of the cash related to those mergers and acquisitions.

4.1.1
Merger with Grupo Fomento Queretano

On May 4, 2012, Coca-Cola FEMSA completed the merger of 100% of Grupo Fomento Queretano, S. A. P.
I. (Grupo Fomento Queretano) a bottler of Coca-Cola trademark products in the state of Queretaro, Mexico. This acquisition was made so as to reinforce Coca-Cola FEMSAs leadership position in Mexico and Latin America. The
transaction involved the issuance of 45,090,375 shares of previously unissued Coca-Cola FEMSA L shares, along with the cash payment prior to closing of Ps. 1,221, in exchange for 100% share ownership of Grupo Fomento Queretano, which was
accomplished through a merger. The total purchase price was Ps. 7,496 based on a share price of Ps. 139.22 per share on May 4, 2012. Transaction related costs of Ps. 12 were expensed by Coca-Cola FEMSA as incurred, and recorded as a
component of administrative expenses in the accompanying consolidated income statements. Grupo Fomento Queretano was included in operating results from May 2012.

The fair value of the Grupo Fomento Queretanos net assets acquired is as follows:



|                                                         |  |      |       |  
|-------------------------------------------------------- |  | ---- | ----- | -
|                                                         |  | 2012 |      
|Total current assets, including cash acquired of Ps. 107 |  | Ps.  | 445   |  
|Total non-current assets                                 |  |      | 2,123 |  
|Distribution rights                                      |  |      | 2,921 |  
|                                                         |  |      |       |  
|Total assets                                             |  |      | 5,489 |  
|Total liabilities                                        |  |      | (598  | )
|                                                         |  |      |       |  
|Net assets acquired                                      |  |      | 4,891 |  
|                                                         |  |      |       |  
|Goodwill                                                 |  |      | 2,605 |  
|                                                         |  |      |       |  
|Total consideration transferred                          |  | Ps.  | 7,496 |  
|                                                         |  |      |       |  

The Company expects to recover the amount recorded as goodwill through synergies related to the available production
capacity. Goodwill has been allocated to Coca-Cola FEMSAs cash generating unit in Mexico.

Selected income statement information of
Grupo Fomento Queretano for the period from May to December 31, 2012 is as follows:



|                    |  |      |       | 
|------------------- |  | ---- | ----- | 
|Income Statement    |  | 2012 |      
|Total revenues      |  | Ps.  | 2,293 | 
|Income before taxes |  |      | 245   | 
|Net income          |  | Ps.  | 186   | 
|                    |  |      |       | 



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##### Table of Contents

4.1.2 Acquisition of Grupo CIMSA

On December 9, 2011, Coca-Cola FEMSA completed the acquisition of 100% of Corporación de los Angeles, S. A. de C.V. (Grupo CIMSA), a bottler of Coca-Cola trademark products, which
operates mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacan, Mexico. This acquisition was also made so as to reinforce Coca-Cola FEMSAs leadership position in Mexico and Latin America. The
transaction involved the issuance of 75,423,728 shares of previously unissued Coca-Cola FEMSA L shares along with the cash payment prior to closing of Ps. 2,100 in exchange for 100% share ownership of Grupo CIMSA, which was accomplished through a
merger. The total purchase price was Ps. 11,117 based on a share price of Ps. 119.55 per share on December 9, 2011. Transaction related costs of Ps. 24 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of
administrative expenses in the accompanying consolidated income statements. Grupo CIMSA was included in operating results from December 2011.

The fair value of Grupo CIMSAs net assets acquired is as follows:



|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  
|-------------------------------------------------------- |  | --------------- | ------ | - | --------------------- | --- | ----- | --------- |  | --- | ------ | -
|                                                         |  | 2011Preliminary |        |   | Fair ValueAdjustments |     |       | 2011Final | 
|Total current assets, including cash acquired of Ps. 188 |  | Ps.             | 737    |   |                       | Ps. | (134) |           |  | Ps. | 603    |  
|Total non-current assets                                 |  |                 | 2,802  |   |                       |     | 253   |           |  |     | 3,055  |  
|Distribution rights                                      |  |                 | 6,228  |   |                       |     | (42   | )         |  |     | 6,186  |  
|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  
|Total assets                                             |  |                 | 9,767  |   |                       |     | 77    |           |  |     | 9,844  |  
|Total liabilities                                        |  |                 | (586   | ) |                       |     | 28    |           |  |     | (558   | )
|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  
|Net assets acquired                                      |  |                 | 9,181  |   |                       |     | 105   |           |  |     | 9,286  |  
|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  
|Goodwill                                                 |  |                 | 1,936  |   |                       |     | (105  | )         |  |     | 1,831  |  
|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  
|Total consideration transferred                          |  | Ps.             | 11,117 |   |                       | Ps. |      |           |  | Ps. | 11,117 |  
|                                                         |  |                 |        |   |                       |     |       |           |  |     |        |  

The Company expects to recover the amount recorded as goodwill through synergies related to the available production
capacity. Goodwill has been allocated to Coca-Cola FEMSAs cash generating unit in Mexico.

Selected income statement information of
Grupo CIMSA for the period from December to December 31, 2011 is as follows:



|                    |  |      |     | 
|------------------- |  | ---- | --- | 
|Income Statement    |  | 2011 |    
|Total revenues      |  | Ps.  | 429 | 
|Income before taxes |  |      | 32  | 
|Net income          |  | Ps.  | 23  | 
|                    |  |      |     | 

4.1.3 Acquisition of Grupo Tampico

On October 10, 2011, Coca-Cola FEMSA completed the acquisition of 100% of Administradora de Acciones del Noreste, S. A. de C. V. (Grupo Tampico) a bottler of Coca-Cola trademark products
in the states of Tamaulipas, San Luis Potosí and Veracruz; as well as in parts of the states of Hidalgo, Puebla and Queretaro. This acquisition was made so as to reinforce Coca-Cola FEMSAs leadership position in Mexico and Latin
America. The transaction involved: (i) the issuance of 63,500,000 shares of previously unissued Coca- Cola FEMSA L shares, and (ii) the cash payment of Ps. 2,436, in exchange for 100% share ownership of Grupo Tampico, which was
accomplished through a merger. The total purchase price was Ps. 10,264 based on a share price of Ps. 123.27 per share on October 10, 2011. Transaction related costs of Ps. 20 were expensed as incurred, and recorded as a component of
administrative expenses in the accompanying consolidated income statements. Grupo Tampico was included in operating results from October 2011.

The fair value of the Grupo Tampicos net assets acquired is as follows:



|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  
|------------------------------------------------------- |  | --------------- | ------ | - | --------------------- | --- | --- | --------- |  | --- | ------ | -
|                                                        |  | 2011Preliminary |        |   | Fair ValueAdjustments |     |     | 2011Final | 
|Total current assets, including cash acquired of Ps. 22 |  | Ps.             | 461    |   |                       | Ps. |    |           |  | Ps. | 461    |  
|Total non-current assets                                |  |                 | 2,529  |   |                       |     | (17 | )         |  |     | 2,512  |  
|Distribution rights                                     |  |                 | 5,499  |   |                       |     |    |           |  |     | 5,499  |  
|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  
|Total assets                                            |  |                 | 8,489  |   |                       |     | (17 | )         |  |     | 8,472  |  
|Total liabilities                                       |  |                 | (804   | ) |                       |     | 60  |           |  |     | (744   | )
|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  
|Net assets acquired                                     |  |                 | 7,685  |   |                       |     | 43  |           |  |     | 7,728  |  
|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  
|Goodwill                                                |  |                 | 2,579  |   |                       |     | (43 | )         |  |     | 2,536  |  
|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  
|Total consideration transferred                         |  | Ps.             | 10,264 |   |                       | Ps. |    |           |  | Ps. | 10,264 |  
|                                                        |  |                 |        |   |                       |     |     |           |  |     |        |  

The Company expects to recover the amount recorded as goodwill through synergies related to the available production
capacity. Goodwill has been allocated to Coca-Cola FEMSAs cash generating unit in Mexico.

Selected income statement of Grupo Tampico
for the period from October to December 31, 2011 is as follows:



|                    |  |      |       | 
|------------------- |  | ---- | ----- | 
|Income statement    |  | 2011 |      
|Total revenues      |  | Ps.  | 1,056 | 
|Income before taxes |  |      | 43    | 
|Net income          |  | Ps.  | 31    | 
|                    |  |      |       | 

Unaudited Pro Forma Financial Data

The following unaudited consolidated pro forma financial data represent the Companys historical financial statements, adjusted to give effect to (i) the acquisition of Grupo Tampico, CIMSA and
Grupo Fomento Queretano mentioned in the preceding paragraphs; and (ii) certain accounting adjustments mainly related to the pro forma depreciation of fixed assets of the acquired companies.



F-22



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##### Table of Contents

Below are pro-forma 2012 results as if Grupo Fomento Queretano was acquired on January 1, 2012:



|                                                           |  |                                                                                                                  |         | 
|---------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------- | ------- | 
|                                                           |  | Grupo Fomento Queretanounaudited pro formaconsolidated financial datafor the period January 1 -December 31, 2012 |        
|Total revenues                                             |  | Ps.                                                                                                              | 239,297 | 
|Income before taxes                                        |  |                                                                                                                  | 27,618  | 
|Net income                                                 |  |                                                                                                                  | 28,104  | 
|Basic net controlling interest income per share Series B |  |                                                                                                                  | 1.03    | 
|Basic net controlling interest income per share Series D |  | Ps.                                                                                                              | 1.30    | 
|                                                           |  |                                                                                                                  |         | 

Below are pro-forma 2011 results as if Grupo Tampico and Grupo CIMSA were acquired on January 1, 2011:



|                                                           |  |                                                                                                                  |         | 
|---------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------- | ------- | 
|                                                           |  | Grupo Tampico and CIMSAunaudited pro formaconsolidated financial datafor the period January 1 -December 31, 2011 |        
|Total revenues                                             |  | Ps.                                                                                                              | 210,760 | 
|Income before taxes                                        |  |                                                                                                                  | 24,477  | 
|Net income                                                 |  |                                                                                                                  | 21,536  | 
|Basic net controlling interest income per share Series B |  |                                                                                                                  | 0.78    | 
|Basic net controlling interest income per share Series D |  | Ps.                                                                                                              | 0.98    | 
|                                                           |  |                                                                                                                  |         | 

4.2 Disposals

During 2012, gain on sale for shares from the disposal of subsidiaries and investments of associates amounted to Ps. 1,215, primarily related to the sale of the Companys subsidiary Industria
Mexicana de Quimicos, S. A. de C. V., a manufacturer and supplier of cleaning and sanitizing products and services related to food and beverage industrial processes, as well as of water treatment, for an amount of Ps. 975. The Company recognized a
gain of Ps. 871, as a sales of shares within other income, which is the difference between the fair value of the consideration received and the book value of the net assets disposed. None of the Companys other disposals was individually
significant. (see Note 19).

5 Cash and Cash Equivalents

For the purposes of the statement of cash flows, cash includes cash on hand and in banks and cash equivalents, which represent short-term investments that are readily convertible to known amounts of cash
and which are subject to an insignificant risk of changes in value, with a maturity date of less than three months at their acquisition date. Cash and cash equivalents is comprised as follow:



|                                 |  |                  |        |  |                  |     |        |                |  |     |        | 
|-------------------------------- |  | ---------------- | ------ |  | ---------------- | --- | ------ | -------------- |  | --- | ------ | 
|                                 |  | December 31,2012 |        |  | December 31,2011 |     |        | January 1,2011 | 
|Cash and bank balances           |  | Ps.              | 10,577 |  |                  | Ps. | 8,256  |                |  | Ps. | 7,072  | 
|Cash equivalents (see Note 3. 5) |  |                  | 25,944 |  |                  |     | 17,585 |                |  |     | 19,633 | 
|                                 |  |                  |        |  |                  |     |        |                |  |     |        | 
|                                 |  | Ps.              | 36,521 |  |                  | Ps. | 25,841 |                |  | Ps. | 26,705 | 
|                                 |  |                  |        |  |                  |     |        |                |  |     |        | 

6 Investments

As of December 31, 2012 and 2011 investments are classified as available-for-sale and held-to maturity. The carrying value of held-to maturity investments is similar to its fair value. The following
is a detail of available-for-sale and held-to maturity investments.



|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|-------------------------------------------------------- |  | ---- | ----- |  | ---- | --- | ----- | ------------------ |  | --- | -- | 
|                                                         |  | 2012 |       |  | 2011 |     |       | January 1,2011
(2) | 
|Available-for-Sale(1)                                    |  |      |       |  |      |     |       |                    |  |     |    | 
|Debt Securities                                          |  |      |       |  |      |     |       |                    |  |     |    | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Acquisition cost                                         |  | Ps.  | 10    |  |      | Ps. | 326   |                    |  | Ps. | 66 | 
|Unrealized gain recognized in other comprehensive income |  |      | 2     |  |      |     | 4     |                    |  |     |   | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Fair value                                               |  | Ps.  | 12    |  |      | Ps. | 330   |                    |  | Ps. | 66 | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Held-to Maturity(3)                                      |  |      |       |  |      |     |       |                    |  |     |    | 
|Bank Deposits                                            |  |      |       |  |      |     |       |                    |  |     |    | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Acquisition cost                                         |  | Ps.  | 1,579 |  |      | Ps. | 993   |                    |  | Ps. |   | 
|Accrued interest                                         |  |      | 4     |  |      |     | 6     |                    |  |     |   | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Amortized cost                                           |  | Ps.  | 1,583 |  |      | Ps. | 999   |                    |  | Ps. |   | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 
|Total investments                                        |  | Ps.  | 1,595 |  |      | Ps. | 1,329 |                    |  | Ps. | 66 | 
|                                                         |  |      |       |  |      |     |       |                    |  |     |    | 



|(1) | Investments contracted in U. S. dollars as of December 31, 2012 and 2011.
|--- | -------------------------------------------------------------------------



|(2) | Investments contracted in Mexican Pesos.
|--- | ----------------------------------------



|(3) | Investments contracted in euros at a fixed interest rate. Investments as of December 31, 2012 mature during 2013.
|--- | -----------------------------------------------------------------------------------------------------------------



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##### Table of Contents

For the years ended December 31, 2012 and 2011, the effect of the investments in the consolidated
income statements under the interest income caption is Ps. 23 and Ps. 37, respectively.

7 Accounts Receivable, Net



|                                        |  |                  |        |   |                  |     |        |                |  |     |       |  
|--------------------------------------- |  | ---------------- | ------ | - | ---------------- | --- | ------ | -------------- |  | --- | ----- | -
|                                        |  | December 31,2012 |        |   | December 31,2011 |     |        | January 1,2011 | 
|Trade receivables                       |  | Ps.              | 7,649  |   |                  | Ps. | 8,175  |                |  | Ps. | 5,739 |  
|Allowance for doubtful accounts         |  |                  | (413   | ) |                  |     | (343   | )              |  |     | (249  | )
|Current trade customer notes receivable |  |                  | 434    |   |                  |     | 182    |                |  |     | 286   |  
|The Coca-Cola Company (see Note 14)     |  |                  | 1,835  |   |                  |     | 1,157  |                |  |     | 1,030 |  
|Loans to employees                      |  |                  | 172    |   |                  |     | 146    |                |  |     | 111   |  
|Travel advances to employees            |  |                  | 46     |   |                  |     | 54     |                |  |     | 51    |  
|Other related parties (see Note 14)     |  |                  | 253    |   |                  |     | 283    |                |  |     | 216   |  
|Others                                  |  |                  | 861    |   |                  |     | 844    |                |  |     | 517   |  
|                                        |  |                  |        |   |                  |     |        |                |  |     |       |  
|                                        |  | Ps.              | 10,837 |   |                  | Ps. | 10,498 |                |  | Ps. | 7,701 |  
|                                        |  |                  |        |   |                  |     |        |                |  |     |       |  



7.1 Accounts receivable

Accounts receivable representing rights arising from sales and loans to employees or any other similar concept, are presented net of discounts and the
allowance for doubtful accounts.

Coca-Cola FEMSA has accounts receivable from The Coca-Cola Company arising from the latters
participation in advertising and promotional programs and investment in refrigeration equipment and returnable bottles made by Coca-Cola FEMSA.

The carrying value of accounts receivable approximates its fair value as of December 31, 2012 and 2011 and as of January 1, 2011.

Aging of past due but not impaired



|                               |  |                  |     |  |                  |     |    |                |  |     |     | 
|------------------------------ |  | ---------------- | --- |  | ---------------- | --- | -- | -------------- |  | --- | --- | 
|                               |  | December 31,2012 |     |  | December 31,2011 |     |    | January 1,2011 | 
|60-90 days                     |  | Ps.              | 242 |  |                  | Ps. | 25 |                |  | Ps. | 78  | 
|90-120 days                    |  |                  | 69  |  |                  |     | 34 |                |  |     | 25  | 
|120+ days                      |  |                  | 144 |  |                  |     | 30 |                |  |     | 145 | 
|                               |  |                  |     |  |                  |     |    |                |  |     |     | 
|Average age (days outstanding) |  | Ps.              | 455 |  |                  | Ps. | 89 |                |  | Ps. | 248 | 
|                               |  |                  |     |  |                  |     |    |                |  |     |     | 

7.2 Movement in the allowance for doubtful accounts



|                                                                |  |                  |      |   |                  |     |     |  
|--------------------------------------------------------------- |  | ---------------- | ---- | - | ---------------- | --- | --- | -
|                                                                |  | December 31,2012 |      |   | December 31,2011 |    
|Opening balance                                                 |  | Ps.              | 343  |   |                  | Ps. | 249 |  
|Allowance for the year                                          |  |                  | 330  |   |                  |     | 146 |  
|Charges and write-offs of uncollectible accounts                |  |                  | (232 | ) |                  |     | (84 | )
|Restatement of beginning balance in hyperinflationary economies |  |                  | (28  | ) |                  |     | 32  |  
|                                                                |  |                  |      |   |                  |     |     |  
|Ending balance                                                  |  | Ps.              | 413  |   |                  | Ps. | 343 |  
|                                                                |  |                  |      |   |                  |     |     |  

In determining the recoverability of trade receivables, the Company considers any change in the credit quality of the
trade receivable from the date credit was initially granted up to the end of the reporting period. The concentration of credit risk is limited due to the customer base being large and unrelated.

Aging of impaired trade receivables (days outstanding)



|            |  |                  |     |  |                  |     |     |                |  |     |     | 
|----------- |  | ---------------- | --- |  | ---------------- | --- | --- | -------------- |  | --- | --- | 
|            |  | December 31,2012 |     |  | December 31,2011 |     |     | January 1,2011 | 
|60-90 days  |  | Ps.              | 4   |  |                  | Ps. | 33  |                |  | Ps. | 10  | 
|90-120 days |  |                  | 12  |  |                  |     | 31  |                |  |     | 17  | 
|120+ days   |  |                  | 397 |  |                  |     | 279 |                |  |     | 222 | 
|            |  |                  |     |  |                  |     |     |                |  |     |     | 
|Total       |  | Ps.              | 413 |  |                  | Ps. | 343 |                |  | Ps. | 249 | 
|            |  |                  |     |  |                  |     |     |                |  |     |     | 

7.3 Payments from The Coca-Cola Company

The Coca-Cola Company participates in certain advertising and promotional programs as well as in the Companys refrigeration equipment and returnable bottles investment program. Contributions
received by the Company for advertising and promotional incentives are recognized as a reduction in selling expenses and contributions received for the refrigeration equipment and returnable bottles investment program are recorded as a reduction in
the investment in refrigeration equipment and returnable bottles items. Contributions received were Ps. 3,018 and Ps. 2,595 for the years ended December 31, 2012 and 2011, respectively.



F-24



---

##### Table of Contents

8 Inventories



|                       |  |                  |        |  |                  |     |        |                |  |     |        | 
|---------------------- |  | ---------------- | ------ |  | ---------------- | --- | ------ | -------------- |  | --- | ------ | 
|                       |  | December 31,2012 |        |  | December 31,2011 |     |        | January 1,2011 | 
|Finished products      |  | Ps.              | 9,630  |  |                  | Ps. | 8,326  |                |  | Ps. | 7,192  | 
|Raw materials          |  |                  | 4,541  |  |                  |     | 3,582  |                |  |     | 2,614  | 
|Spare parts            |  |                  | 978    |  |                  |     | 779    |                |  |     | 710    | 
|Work in process        |  |                  | 63     |  |                  |     | 82     |                |  |     | 60     | 
|Inventories in transit |  |                  | 1,118  |  |                  |     | 1,529  |                |  |     | 525    | 
|Other                  |  |                  | 15     |  |                  |     | 62     |                |  |     | 213    | 
|                       |  |                  |        |  |                  |     |        |                |  |     |        | 
|                       |  | Ps.              | 16,345 |  |                  | Ps. | 14,360 |                |  | Ps. | 11,314 | 
|                       |  |                  |        |  |                  |     |        |                |  |     |        | 

For the years ended at 2012 and 2011, the Company recognized write-downs of its inventories for Ps. 793 and Ps. 747 to
net realizable value, respectively.

9 Other Current Assets and Other Current Financial Assets

9.1 Other Current Assets



|                          |  |                  |       |  |                  |     |       |                |  |     |     | 
|------------------------- |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | --- | 
|                          |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Prepaid expenses          |  | Ps.              | 1,108 |  |                  | Ps. | 1,282 |                |  | Ps. | 638 | 
|Agreements with customers |  |                  | 128   |  |                  |     | 194   |                |  |     | 90  | 
|Short-term licenses       |  |                  | 47    |  |                  |     | 28    |                |  |     | 24  | 
|Other                     |  |                  | 51    |  |                  |     | 90    |                |  |     | 224 | 
|                          |  |                  |       |  |                  |     |       |                |  |     |     | 
|                          |  | Ps.              | 1,334 |  |                  | Ps. | 1,594 |                |  | Ps. | 976 | 
|                          |  |                  |       |  |                  |     |       |                |  |     |     | 

Prepaid expenses as of December 31, 2012 and 2011 and as of January 1, 2011 are as follows:



|                                                     |  |                  |       |  |                  |     |       |                |  |     |     | 
|---------------------------------------------------- |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | --- | 
|                                                     |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Advances for inventories                             |  | Ps.              | 86    |  |                  | Ps. | 513   |                |  | Ps. | 133 | 
|Advertising and promotional expenses paid in advance |  |                  | 284   |  |                  |     | 212   |                |  |     | 203 | 
|Advances to service suppliers                        |  |                  | 339   |  |                  |     | 258   |                |  |     | 154 | 
|Prepaid leases                                       |  |                  | 101   |  |                  |     | 87    |                |  |     | 84  | 
|Prepaid insurance                                    |  |                  | 61    |  |                  |     | 56    |                |  |     | 27  | 
|Others                                               |  |                  | 237   |  |                  |     | 156   |                |  |     | 37  | 
|                                                     |  |                  |       |  |                  |     |       |                |  |     |     | 
|                                                     |  | Ps.              | 1,108 |  |                  | Ps. | 1,282 |                |  | Ps. | 638 | 
|                                                     |  |                  |       |  |                  |     |       |                |  |     |     | 

Advertising and deferred promotional expenses recorded in the consolidated income statement for the years ended
December 31, 2012 and 2011 amounted to Ps. 4,471 and Ps. 4,695, respectively.

9.2 Other Current Financial Assets



|                                 |  |                  |       |  |                  |     |       |                |  |     |     | 
|-------------------------------- |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | --- | 
|                                 |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Restricted cash                  |  | Ps.              | 1,465 |  |                  | Ps. | 488   |                |  | Ps. | 394 | 
|Derivative financial instruments |  |                  | 106   |  |                  |     | 530   |                |  |     | 15  | 
|Short term accounts receivable   |  |                  | 975   |  |                  |     |      |                |  |     |    | 
|                                 |  |                  |       |  |                  |     |       |                |  |     |     | 
|                                 |  | Ps.              | 2,546 |  |                  | Ps. | 1,018 |                |  | Ps. | 409 | 
|                                 |  |                  |       |  |                  |     |       |                |  |     |     | 

The Company has pledged part of its short-term deposits in order to fulfill the collateral requirements for account
payables in different currencies. As of December 31, 2012 and 2011 and as of January 1, 2011, the fair values of the short-term deposit pledged were:



|                    |  |                  |       |  |                  |     |     |                |  |     |     | 
|------------------- |  | ---------------- | ----- |  | ---------------- | --- | --- | -------------- |  | --- | --- | 
|                    |  | December 31,2012 |       |  | December 31,2011 |     |     | January 1,2011 | 
|Venezuelan bolivars |  | Ps.              | 1,141 |  |                  | Ps. | 324 |                |  | Ps. | 143 | 
|Brazilian reais     |  |                  | 183   |  |                  |     | 164 |                |  |     | 249 | 
|Colombian pesos     |  |                  | 141   |  |                  |     |    |                |  |     |    | 
|Argentine pesos     |  |                  |      |  |                  |     |    |                |  |     | 2   | 
|                    |  |                  |       |  |                  |     |     |                |  |     |     | 
|                    |  | Ps.              | 1,465 |  |                  | Ps. | 488 |                |  | Ps. | 394 | 
|                    |  |                  |       |  |                  |     |     |                |  |     |     | 



F-25



---

##### Table of Contents

10 Investments in Associates and Joint Ventures

Details of the Companys associates at the end of the reporting period are as follows:



|                                                                 |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|---------------------------------------------------------------- |  | ----------------- | ------------------------ |  | --------------------- | -------------- | ---------------- |  | ------- | ---------------- |  |  | -------------- | ----- |  | ---------------- | ------- | ----- | ---------------- | --- | ---------- | -------------- |  | --- | ---------- |  |  | --- | ---------- | 
|Ownership Percentage                                             |  |                   | Carrying Amount          | 
|Investee                                                         |  | PrincipalActivity |                          |  | Place ofIncorporation |                | December 31,2012 |  |         | December 31,2011 |  |  | January 1,2011 |       |  | December 31,2012 |         |       | December 31,2011 |     |            | January 1,2011 | 
|Heineken Company (1)(2)                                          |  |                   | Beverages                |  |                       | TheNetherlands |                  |  | 20.0    | % (3)            |  |  | 20.0           | % (3) |  |                  | 20.0    | % (3) |                  | Ps. | 77,484     |                |  | Ps. | 74,746     |  |  | Ps. | 66,478     | 
|Coca-Cola FEMSA:                                                 |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|Joint ventures:                                                  |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|Compañía Panameña de Bebidas, S. A. P. I., S. A. de C. V. (1)(5) |  |                   | Holding                  |  |                       | Panama         |                  |  | 50.0    | %                |  |  | 50.0           | %     |  |                  |        |       |                  |     | 756        |                |  |     | 703        |  |  |     |           | 
|Dispensadoras de Café, S. A. P. I. de C. V.
(1)(5)               |  |                   | Services                 |  |                       | Mexico         |                  |  | 50.0    | %                |  |  | 50.0           | %     |  |                  |        |       |                  |     | 167        |                |  |     | 161        |  |  |     |           | 
|Estancia Hidromineral Itabirito, LTDA (1)(5)                     |  |                   | Bottling anddistribution |  |                       | Brazil         |                  |  | 50.0    | %                |  |  | 50.0           | %     |  |                  | 50.0    | %     |                  |     | 147        |                |  |     | 142        |  |  |     | 87         | 
|Associates:                                                      |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|Promotora Industrial Azucarera, S. A. de C. V. (PIASA) (2)     |  |                   | Sugar                    |  |                       | Mexico         |                  |  | 26.1    | %                |  |  | 13.2           | %     |  |                  |        |       |                  |     | 1,447      |                |  |     | 281        |  |  |     |           | 
|Industria Envasadora de Querétaro, S. A. de C. V. (IEQSA) (2)  |  |                   | Canned                   |  |                       | Mexico         |                  |  | 27.9    | %                |  |  | 19.2           | %     |  |                  | 13.5    | %     |                  |     | 141        |                |  |     | 100        |  |  |     | 67         | 
|Industria Mexicana de Reciclaje, S. A. de C. V.                  |  |                   | Recycling                |  |                       | Mexico         |                  |  | 35.0    | %                |  |  | 35.0           | %     |  |                  | 35.0    | %     |                  |     | 74         |                |  |     | 70         |  |  |     | 69         | 
|Jugos del Valle, S. A. P. I. de C.
V. (2)                        |  |                   | Beverages                |  |                       | Mexico         |                  |  | 25.1    | %                |  |  | 24.0           | %     |  |                  | 19.8    | %     |                  |     | 1,351      |                |  |     | 819        |  |  |     | 603        | 
|KSP Partiçipações, LTDA                                          |  |                   | Beverages                |  |                       | Brazil         |                  |  | 38.7    | %                |  |  | 38.7           | %     |  |                  | 38.7    | %     |                  |     | 93         |                |  |     | 102        |  |  |     | 93         | 
|SABB Sistema de Alimentos e Bebidas Do Brasil,
LTDA (2)(4)       |  |                   | Beverages                |  |                       | Brazil         |                  |  | 19.7    | %                |  |  | 19.7           | %     |  |                  | 19.9    | %     |                  |     | 902        |                |  |     | 931        |  |  |     | 814        | 
|Holdfab2 Partiçipações Societárias, LTDA                         |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|(Holdfab2)                                                     |  |                   | Beverages                |  |                       | Brazil         |                  |  | 27.7    | %                |  |  | 27.7           | %     |  |                  | 27.7    | %     |                  |     | 205        |                |  |     | 262        |  |  |     | 300        | 
|Other investments in Coca-Cola FEMSA companies                   |  |                   | Various                  |  |                       |                |                  |  | Various |                  |  |  | Various        |       |  |                  | Various |       |                  |     | 69         |                |  |     | 85         |  |  |     | 75         | 
|FEMSA Comercio:                                                  |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|Café del Pacífico, S. A. P. I. de C. V. (Caffenio) (1)(2)        |  |                   | Coffee                   |  |                       | Mexico         |                  |  | 40.0    | %                |  |  |               |       |  |                  |        |       |                  |     | 459        |                |  |     |           |  |  |     |           | 
|Other investments                                                |  |                   | Various                  |  |                       |                |                  |  | Various |                  |  |  | Various        |       |  |                  | Various |       |                  |     | 545        |                |  |     | 241        |  |  |     | 207        | 
|                                                                 |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 
|                                                                 |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     | Ps. 83,840 |                |  |     | Ps. 78,643 |  |  |     | Ps. 68,793 | 
|                                                                 |  |                   |                          |  |                       |                |                  |  |         |                  |  |  |                |       |  |                  |         |       |                  |     |            |                |  |     |            |  |  |     |            | 



|(1) | Equity method.
|--- | --------------

|(2) | The Company has significant influence due to the fact that it has representation on the board of directors and participates in the operating and financial decisions of
the investee.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | As of December 31, 2012, comprised of 12.53% of Heineken, N. V. and 14.94% of Heineken Holding, N. V., which represents an economic interest of 20% in Heineken.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | During June 2011, a reorganization of Coca-Cola FEMSA Brazilian investments occurred by way of a merger of the companies Sucos del Valle Do Brasil, LTDA and Mais
Industria de Alimentos, LTDA giving rise to a new company with the name of Sistema de Alimentose Bebidas do Brasil, LTDA.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(5) | The Company has joint control over this entitys operating and financial policies.
|--- | ----------------------------------------------------------------------------------

On October 1, 2012 FEMSA Comercio acquired a 40% ownership interest in Café del Pacífico, S. A. P.I de C. V., a Mexican coffee producing company for Ps. 462. On the acquisition date,
the difference between the cost of its investment and the Companys share of the net book value and net fair value of the associates identifiable assets, liabilities and contingent liabilities was accounted for in accordance with the
Companys accounting policy described in Note 2.3.1.7 and resulted in the identification of amortizable intangible assets, primarily customer lists, step-up adjustments associated with the fair value of acquired fixed assets, including the
associated deferred tax impacts as well as goodwill, which is not amortized, all of which are included in the carrying amount of the investment in associates. The Company made adjustments to its share of the associates profits after the
acquisition date to account for the depreciation of the depreciable assets and amortizable intangible assets based on their fair values at the acquisition date, net of their deferred tax impact and recognized a loss of Ps. 23 associated with its
investment in this associate for the period from October 1, 2012 to December 31, 2012.



F-26



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##### Table of Contents

As mentioned in Note 4, on May 4, 2012 and December 9, 2011, Coca-Cola FEMSA completed the
acquisition of 100% of Grupo FOQUE and Grupo CIMSA. As part of the acquisition of Grupo FOQUE and Grupo CIMSA, the Company also acquired a 26.1% equity interest in Promotora Industrial Azucarera, S. A. de C. V.

During 2012 the Company made an additional equity investment in Jugos del Valle, S. A. de C. V. for Ps. 469. The funds were mainly used by Jugos del
Valle to acquire Santa Clara (a non-carbonated beverage Company).

On March 28, 2011 Coca-Cola FEMSA made an initial investment followed
by subsequent increases in the investment for Ps. 620 together with The Coca-Cola Company in Compañía Panameña de Bebidas S. A. P. I. de C. V. (Grupo Estrella Azul), a Panamanian conglomerate in the dairy and juice-based
beverage categories business in Panama. The investment of Coca-Cola FEMSA represents

50% of ownership.

On March 17, 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía
Alterna Istmeña, S. de R. L. de C. V. (EAI), and Energía Eólica Mareña, S. A. de C. V. (EEM), from subsidiaries of Preneal, S. A. (Preneal). EAI and EEM are the owners of a 396 megawatt
late-stage wind energy project in the southeastern region of the State of Oaxaca. On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM,
acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Power Farm. The sale of FEMSAs participation as an investor resulted in a gain of Ps. 933. Certain subsidiaries of FEMSA, FEMSA Comercio and
Coca-Cola FEMSA have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Power Farm to purchase some of the energy output produced by it. These agreements will remain in full force and effect.

Heinekens main activities are the production, distribution and marketing of beer worldwide. The Company recognized an equity income of Ps. 8,311
and Ps. 4,880, net of taxes regarding its interest in Heineken for the years ended December 31, 2012 and 2011, respectively.

Summarized
financial information in respect of the associate Heineken accounted for under the equity method is set out below.



|                               |  |                  |        |  |                  |    |        |                |  |    |        | 
|------------------------------ |  | ---------------- | ------ |  | ---------------- | -- | ------ | -------------- |  | -- | ------ | 
|                               |  | December 31,2012 |        |  | December 31,2011 |    |        | January 1,2011 | 
|Total current assets           |  | .               | 5,537  |  |                  | . | 4,708  |                |  | . | 4,318  | 
|Total non-current assets       |  |                  | 30,442 |  |                  |    | 22,419 |                |  |    | 22,344 | 
|Total current liabilities      |  |                  | 7,800  |  |                  |    | 6,159  |                |  |    | 5,623  | 
|Total non-current liabilities  |  |                  | 15,417 |  |                  |    | 10,876 |                |  |    | 10,819 | 
|Total revenue and other income |  | .               | 19,893 |  |                  | . | 17,187 |                |  |    |        | 
|Total cost and expenses        |  |                  | 16,202 |  |                  |    | 14,972 |                |  |    |        | 
|Net income                     |  |                  | 3,109  |  |                  |    | 1,560  |                |  |    |        | 
|                               |  |                  |        |  |                  |    |        |                |  |    |        | 

As of December 31, 2012 and 2011 and as of January 1, 2011 fair value of Companys investment in Heineken
N.V. Holding and Heineken N.V. represented by shares equivalent to 20% of its outstanding shares amounted to  5,425,  3,942 million and  4,048 million based on quoted market prices of those dates. As of April 8,
2013, approval date of these consolidated financial statements, fair value amounted to  6,248 million.

During the years ended
December 31, 2012 and 2011, the Company received dividends distributions from Heineken, amounted to Ps. 1,697 and Ps. 1,661, respectively.

Summarized financial information in respect of Coca-Cola FEMSA associates and joint ventures accounted for under the equity method is set out below.



|                              |  |                  |        |  |                  |     |        |                |  |     |       | 
|----------------------------- |  | ---------------- | ------ |  | ---------------- | --- | ------ | -------------- |  | --- | ----- | 
|                              |  | December 31,2012 |        |  | December 31,2011 |     |        | January 1,2011 | 
|Total current assets          |  | Ps.              | 8,569  |  |                  | Ps. | 8,129  |                |  | Ps. | 7,164 | 
|Total non-current assets      |  |                  | 14,639 |  |                  |     | 12,941 |                |  |     | 8,649 | 
|Total current liabilities     |  |                  | 5,340  |  |                  |     | 5,429  |                |  |     | 2,306 | 
|Total non-current liabilities |  |                  | 2,457  |  |                  |     | 2,208  |                |  |     | 1,433 | 
|Total revenue                 |  | Ps.              | 18,796 |  |                  | Ps. | 18,183 |                |  |     |       | 
|Total cost and expenses       |  |                  | 17,776 |  |                  |     | 16,987 |                |  |     |       | 
|Net income                    |  |                  | 781    |  |                  |     | 1,046  |                |  |     |       | 
|                              |  |                  |        |  |                  |     |        |                |  |     |       | 

The Companys share of other comprehensive income of associates that may be reclassified to consolidated net income,
net of taxes as of December 31, 2012 and 2011 are as follows:



|                                                                       |  |      |        |   |      |     |         |  
|---------------------------------------------------------------------- |  | ---- | ------ | - | ---- | --- | ------- | -
|                                                                       |  | 2012 |        |   | 2011 |    
|Valuation of the effective portion of derivative financial instruments |  | Ps.  | 113    |   |      | Ps. | 94      |  
|Exchange differences on translating foreign operations                 |  |      | 183    |   |      |     | (1,253  | )
|Remeasurements of the net defined benefit liability                    |  |      | (1,077 | ) |      |     | (236)   |  
|                                                                       |  |      |        |   |      |     |         |  
|                                                                       |  | Ps.  | (781)  |   |      | Ps. | (1,395) |  
|                                                                       |  |      |        |   |      |     |         |  



F-27



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##### Table of Contents

11 Property, Plant and Equipment, Net



|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|-------------------------------------------------------- |  | ---- | ----- | - | --------- | --- | ------- | --------------------- |  | --- | ---------------------- | - |  | ----------------- | ------- | - | ------------------------------------ | --- | ------- | --------------------- |  | --- | ------ | - |  | ----- | ------- | - |  | --- | ----- | - |  | --- | -------- | -
|Cost                                                     |  | Land |       |   | Buildings |     |         | MachineryandEquipment |  |     | RefrigerationEquipment |   |  | ReturnableBottles |         |   | Investmentsin FixedAssets inProgress |     |         | LeaseholdImprovements |  |     | Other  |   |  | Total |        
|Cost as of January 1, 2011                               |  | Ps.  | 4,006 |   |           | Ps. | 10,273  |                       |  | Ps. | 32,600                 |   |  | Ps.               | 8,462   |   |                                      | Ps. | 2,930   |                       |  | Ps. | 3,082  |   |  | Ps.   | 7,270   |   |  | Ps. | 629   |   |  | Ps. | 69,252   |  
|Additions                                                |  |      | 233   |   |           |     | 271     |                       |  |     | 3,348                  |   |  |                   | 960     |   |                                      |     | 1,236   |                       |  |     | 5,849  |   |  |       | 45      |   |  |     | 104   |   |  |     | 12,046   |  
|Additions from business combinations                     |  |      | 597   |   |           |     | 1,103   |                       |  |     | 2,309                  |   |  |                   | 314     |   |                                      |     | 183     |                       |  |     | 202    |   |  |       |        |   |  |     |      |   |  |     | 4,708    |  
|Transfer of completed projects in progress               |  |      | 23    |   |           |     | 379     |                       |  |     | 2,542                  |   |  |                   | 421     |   |                                      |     | 521     |                       |  |     | (5,162 | ) |  |       | 1,277   |   |  |     | (1    | ) |  |     |         |  
|Transfer to assets classified as held for sale           |  |      | 111   |   |           |     | 144     |                       |  |     | (13                    | ) |  |                   |        |   |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     | (68   | ) |  |     | 174      |  
|Disposals                                                |  |      | (58   | ) |           |     | (15     | )                     |  |     | (2,315                 | ) |  |                   | (325    | ) |                                      |     | (901    | )                     |  |     | 5      |   |  |       | (331    | ) |  |     | (162  | ) |  |     | (4,102   | )
|Effects of changes in foreign exchange rates             |  |      | 141   |   |           |     | 414     |                       |  |     | 981                    |   |  |                   | 536     |   |                                      |     | 143     |                       |  |     | 76     |   |  |       | 12      |   |  |     | 82    |   |  |     | 2,385    |  
|Changes in value on the recognition of inflation effects |  |      | 91    |   |           |     | 497     |                       |  |     | 1,155                  |   |  |                   | 268     |   |                                      |     | 3       |                       |  |     | 50     |   |  |       |        |   |  |     | 11    |   |  |     | 2,075    |  
|Capitalization of borrowing costs                        |  |      |      |   |           |     |        |                       |  |     | 17                     |   |  |                   |        |   |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     |      |   |  |     | 17       |  
|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Cost as of December 31, 2011                             |  | Ps.  | 5,144 |   |           | Ps. | 13,066  |                       |  | Ps. | 40,624                 |   |  | Ps.               | 10,636  |   |                                      | Ps. | 4,115   |                       |  | Ps. | 4,102  |   |  | Ps.   | 8,273   |   |  | Ps. | 595   |   |  | Ps. | 86,555   |  
|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Cost                                                     |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Cost as of January 1, 2012                               |  | Ps.  | 5,144 |   |           | Ps. | 13,066  |                       |  | Ps. | 40,624                 |   |  | Ps.               | 10,636  |   |                                      | Ps. | 4,115   |                       |  | Ps. | 4,102  |   |  | Ps.   | 8,273   |   |  | Ps. | 595   |   |  | Ps. | 86,555   |  
|Additions                                                |  |      | 329   |   |           |     | 415     |                       |  |     | 4,607                  |   |  |                   | 1,176   |   |                                      |     | 1,434   |                       |  |     | 6,511  |   |  |       | 186     |   |  |     | 186   |   |  |     | 14,844   |  
|Additions from business combinations                     |  |      | 206   |   |           |     | 390     |                       |  |     | 486                    |   |  |                   | 84      |   |                                      |     | 18      |                       |  |     |       |   |  |       |        |   |  |     |      |   |  |     | 1,184    |  
|Adjustments of fair value of past business combinations  |  |      | 57    |   |           |     | 312     |                       |  |     | (462                   | ) |  |                   | (39     | ) |                                      |     | (77     | )                     |  |     |       |   |  |       | (1      | ) |  |     |      |   |  |     | (210     | )
|Transfer of completed projects in progress               |  |      | 137   |   |           |     | 339     |                       |  |     | 1,721                  |   |  |                   | 901     |   |                                      |     | 765     |                       |  |     | (5,183 | ) |  |       | 1,320   |   |  |     |      |   |  |     |         |  
|Transfer to assets classified as held for sale           |  |      |      |   |           |     |        |                       |  |     | (34                    | ) |  |                   |        |   |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     |      |   |  |     | (34      | )
|Disposals                                                |  |      | (82   | ) |           |     | (131    | )                     |  |     | (963                   | ) |  |                   | (591    | ) |                                      |     | (324    | )                     |  |     | (14    | ) |  |       | (100    | ) |  |     | (69   | ) |  |     | (2,274   | )
|Effects of changes in foreign exchange rates             |  |      | (107  | ) |           |     | (485    | )                     |  |     | (2,051                 | ) |  |                   | (451    | ) |                                      |     | (134    | )                     |  |     | (28    | ) |  |       | (60     | ) |  |     | (41   | ) |  |     | (3,357   | )
|Changes in value on the recognition of inflation effects |  |      | 85    |   |           |     | 471     |                       |  |     | 1,138                  |   |  |                   | 275     |   |                                      |     | 17      |                       |  |     | (31    | ) |  |       |        |   |  |     | 83    |   |  |     | 2,038    |  
|Capitalization of borrowing costs                        |  |      |      |   |           |     |        |                       |  |     | 16                     |   |  |                   |        |   |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     |      |   |  |     | 16       |  
|Cost as of December 31, 2012                             |  | Ps.  | 5,769 |   |           | Ps. | 14,377  |                       |  | Ps. | 45,082                 |   |  | Ps.               | 11,991  |   |                                      | Ps. | 5,814   |                       |  | Ps. | 5,357  |   |  | Ps.   | 9,618   |   |  | Ps. | 754   |   |  | Ps. | 98,762   |  
|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Accumulated Depreciation                                 |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Accumulated Depreciation as of January 1, 2011           |  |      |       |   |           | Ps. | (3,347) |                       |  | Ps. | (15,829)               |   |  | Ps.               | (4,778) |   |                                      | Ps. | (478)   |                       |  | Ps. |       |   |  | Ps.   | (2,464) |   |  | Ps. | (174) |   |  | Ps. | (27,070) |  
|Depreciation for the year                                |  |      |       |   |           |     | (328    | )                     |  |     | (2,985                 | ) |  |                   | (948    | ) |                                      |     | (853    | )                     |  | Ps. |       |   |  |       | (533    | ) |  |     | (47   | ) |  |     | (5,694   | )
|Transfer (to) assets classified as held for sale         |  |      |       |   |           |     | (41     | )                     |  |     | (3                     | ) |  |                   |        |   |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     |      |   |  |     | (44      | )
|Disposals                                                |  |      |       |   |           |     | 6       |                       |  |     | 2,146                  |   |  |                   | 154     |   |                                      |     | 335     |                       |  |     |        |   |  |       | 298     |   |  |     | 67    |   |  |     | 3,006    |  
|Effects of changes in foreign exchange rates             |  |      |       |   |           |     | (171    | )                     |  |     | (525                   | ) |  |                   | (270    | ) |                                      |     | (35     | )                     |  |     |       |   |  |       |        |   |  |     | (29   | ) |  |     | (1,030   | )
|Changes in value on the recognition of inflation effects |  |      |       |   |           |     | (280    | )                     |  |     | (653                   | ) |  |                   | (202    | ) |                                      |     |        |                       |  |     |       |   |  |       |        |   |  |     | (25   | ) |  |     | (1,160   | )
|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  
|Accumulated Depreciation as of December 31, 2011         |  |      |       |   |           | Ps. | (4,161) |                       |  | Ps. | (17,849)               |   |  | Ps.               | (6,044) |   |                                      | Ps. | (1,031) |                       |  |     |       |   |  | Ps.   | (2,699) |   |  | Ps. | (208) |   |  | Ps. | (31,992) |  
|                                                         |  |      |       |   |           |     |         |                       |  |     |                        |   |  |                   |         |   |                                      |     |         |                       |  |     |        |   |  |       |         |   |  |     |       |   |  |     |          |  



F-28



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##### Table of Contents

|                                                         |  |           |         |  |                       |     |          |                        |  |     |                   |  |  |                                      |         |  |                       |     |   |       |  |     |         |  |  |     |       |  |  |     |          | 
|-------------------------------------------------------- |  | --------- | ------- |  | --------------------- | --- | -------- | ---------------------- |  | --- | ----------------- |  |  | ------------------------------------ | ------- |  | --------------------- | --- | - | ----- |  | --- | ------- |  |  | --- | ----- |  |  | --- | -------- | 
|Accumulated Depreciation                                 |  | Buildings |         |  | MachineryandEquipment |     |          | RefrigerationEquipment |  |     | ReturnableBottles |  |  | Investmentsin FixedAssets inProgress |         |  | LeaseholdImprovements |     |   | Other |  |     | Total   | 
|Accumulated Depreciation as of January 1, 2012           |  | Ps.       | (4,161) |  |                       | Ps. | (17,849) |                        |  | Ps. | (6,044)           |  |  | Ps.                                  | (1,031) |  |                       | Ps. |  |       |  | Ps. | (2,699) |  |  | Ps. | (208) |  |  | Ps. | (31,992) | 
|Depreciation for the year                                |  |           | (361)   |  |                       |     | (3,781)  |                        |  |     | (1,173)           |  |  |                                      | (1,149) |  |                       |     |   |       |  |     | (639)   |  |  |     | (72)  |  |  |     | (7,175)  | 
|Transfer (to) assets classified as held for sale         |  |           | 1       |  |                       |     | 10       |                        |  |     |                  |  |  |                                      |        |  |                       |     |  |       |  |     |        |  |  |     | (26)  |  |  |     | (15)     | 
|Disposals                                                |  |           | 158     |  |                       |     | 951      |                        |  |     | 492               |  |  |                                      | 200     |  |                       |     |  |       |  |     | 94      |  |  |     | 1     |  |  |     | 1,896    | 
|Effects of changes in foreign exchange rates             |  |           | 200     |  |                       |     | 749      |                        |  |     | 303               |  |  |                                      | (5)     |  |                       |     |  |       |  |     | 68      |  |  |     | (5)   |  |  |     | 1,310    | 
|Changes in value on the recognition of inflation effects |  |           | (288)   |  |                       |     | (641)    |                        |  |     | (200)             |  |  |                                      | (3)     |  |                       |     |  |       |  |     |        |  |  |     | (5)   |  |  |     | (1,137)  | 
|                                                         |  |           |         |  |                       |     |          |                        |  |     |                   |  |  |                                      |         |  |                       |     |   |       |  |     |         |  |  |     |       |  |  |     |          | 
|Accumulated Depreciation as of December 31, 2012         |  | Ps.       | (4,451) |  |                       | Ps. | (20,561) |                        |  | Ps. | (6,622)           |  |  | Ps.                                  | (1,988) |  |                       | Ps. |  |       |  | Ps. | (3,176) |  |  | Ps. | (315) |  |  | Ps. | (37,113) | 
|                                                         |  |           |         |  |                       |     |          |                        |  |     |                   |  |  |                                      |         |  |                       |     |   |       |  |     |         |  |  |     |       |  |  |     |          | 



|                        |  |      |       |  |           |     |       |                       |  |     |                        |  |  |                   |       |  |                                      |     |       |                       |  |     |       |  |  |       |       |  |  |     |     |  |  |     |        | 
|----------------------- |  | ---- | ----- |  | --------- | --- | ----- | --------------------- |  | --- | ---------------------- |  |  | ----------------- | ----- |  | ------------------------------------ | --- | ----- | --------------------- |  | --- | ----- |  |  | ----- | ----- |  |  | --- | --- |  |  | --- | ------ | 
|Carrying Amount         |  | Land |       |  | Buildings |     |       | MachineryandEquipment |  |     | RefrigerationEquipment |  |  | ReturnableBottles |       |  | Investmentsin FixedAssets inProgress |     |       | LeaseholdImprovements |  |     | Other |  |  | Total |      
|As of January 1, 2011   |  | Ps.  | 4,006 |  |           | Ps. | 6,926 |                       |  | Ps. | 16,771                 |  |  | Ps.               | 3,684 |  |                                      | Ps. | 2,452 |                       |  | Ps. | 3,082 |  |  | Ps.   | 4,806 |  |  | Ps. | 455 |  |  | Ps. | 42,182 | 
|                        |  |      |       |  |           |     |       |                       |  |     |                        |  |  |                   |       |  |                                      |     |       |                       |  |     |       |  |  |       |       |  |  |     |     |  |  |     |        | 
|As of December 31, 2011 |  |      | 5,144 |  |           |     | 8,905 |                       |  |     | 22,775                 |  |  |                   | 4,592 |  |                                      |     | 3,084 |                       |  |     | 4,102 |  |  |       | 5,574 |  |  |     | 387 |  |  |     | 54,563 | 
|                        |  |      |       |  |           |     |       |                       |  |     |                        |  |  |                   |       |  |                                      |     |       |                       |  |     |       |  |  |       |       |  |  |     |     |  |  |     |        | 
|As of December 31, 2012 |  |      | 5,769 |  |           |     | 9,926 |                       |  |     | 24,521                 |  |  |                   | 5,369 |  |                                      |     | 3,826 |                       |  |     | 5,357 |  |  |       | 6,442 |  |  |     | 439 |  |  |     | 61,649 | 
|                        |  |      |       |  |           |     |       |                       |  |     |                        |  |  |                   |       |  |                                      |     |       |                       |  |     |       |  |  |       |       |  |  |     |     |  |  |     |        | 

During the years ended December 31, 2012 and 2011 the Company capitalized Ps. 16 and Ps. 17, respectively of
borrowing costs in relation to Ps. 196 and Ps. 256 in qualifying assets, respectively. The rates used to determine the amounts of borrowing costs eligible for capitalization were 4.3% and 5.8%, respectively.

For the years ended December 31, 2012 and 2011 interest expense, interest income and net foreign exchange losses (gains) are analyzed as follows:



|                                                                      |  |      |       |  |      |     |     | 
|--------------------------------------------------------------------- |  | ---- | ----- |  | ---- | --- | --- | 
|                                                                      |  | 2012 |       |  | 2011 |    
|Interest expense, interest income and foreign exchange losses (gains) |  | Ps.  | 1,937 |  |      | Ps. | 325 | 
|Amount capitalized(1)                                                 |  |      | 38    |  |      |     | 185 | 
|                                                                      |  |      |       |  |      |     |     | 
|Net amount in consolidated income statements                          |  | Ps.  | 1,899 |  |      | Ps. | 140 | 
|                                                                      |  |      |       |  |      |     |     | 



|(1) | Amount capitalized in property, plant and equipment and amortized intangible assets.
|--- | ------------------------------------------------------------------------------------

Commitments to acquisitions of property, plant and equipment are disclosed in Note 25.



F-29



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##### Table of Contents

12 Intangible Assets, Net



|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|-------------------------------------------------------- |  | -------------------------------------------------------- | ------ | - | -------- | --- | ----- | ------------------------------------ |  | --- | -------------------------------- | - |  | ------------------------------------ | ------ | - | --------------------- | --- | --------- | --------------- |  | --- | --------- | - |  | ------------------------------ | -------- |  | --------------------- | --- | -------- | - |  | --- | ----------- | - |  | --- | ----------- | -
|Cost                                                     |  | Rights toProduce andDistributeCoca-ColaTrademarkProducts |        |   | Goodwill |     |       | OtherIndefiniteLivedIntangibleAssets |  |     | TotalUnamortizedIntangibleAssets |   |  | TechnologyCosts andManagementSystems |        |   | Systems inDevelopment |     |           | AlcoholLicenses |  |     | Other     |   |  | TotalAmortizedIntangibleAssets |          |  | TotalIntangibleAssets |    
|Balance as of January 1, 2011                            |  | Ps.                                                      | 41,173 |   |          | Ps. |      |                                      |  | Ps. | 386                              |   |  | Ps.                                  | 41,559 |   |                       | Ps. | 1,627     |                 |  | Ps. | 1,389     |   |  | Ps.                            | 499      |  |                       | Ps. | 226      |   |  | Ps. | 3,741       |   |  | Ps. | 45,300      |  
|Purchases                                                |  |                                                          |       |   |          |     |      |                                      |  |     | 9                                |   |  |                                      | 9      |   |                       |     | 221       |                 |  |     | 300       |   |  |                                | 61       |  |                       |     | 48       |   |  |     | 630         |   |  |     | 639         |  
|Acquisition from business combinations                   |  |                                                          | 11,878 |   |          |     | 4,515 |                                      |  |     |                                 |   |  |                                      | 16,393 |   |                       |     | 66        |                 |  |     | 3         |   |  |                                |         |  |                       |     |         |   |  |     | 69          |   |  |     | 16,462      |  
|Transfer of completed development systems                |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     | 261       |                 |  |     | (261      | ) |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     |            |  
|Effect of movements in exchange rates                    |  |                                                          | 1,072  |   |          |     |      |                                      |  |     |                                 |   |  |                                      | 1,072  |   |                       |     | 30        |                 |  |     |          |   |  |                                |         |  |                       |     | 7        |   |  |     | 37          |   |  |     | 1,109       |  
|Changes in value on the recognition of inflation effect  |  |                                                          | 815    |   |          |     |      |                                      |  |     |                                 |   |  |                                      | 815    |   |                       |     |          |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     | 815         |  
|Capitalization of borrowing costs                        |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     | 168       |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     | 168         |   |  |     | 168         |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|Balance as of December 31, 2011                          |  | Ps.                                                      | 54,938 |   |          | Ps. | 4,515 |                                      |  | Ps. | 395                              |   |  | Ps.                                  | 59,848 |   |                       | Ps. | 2,373     |                 |  | Ps. | 1,431     |   |  | Ps.                            | 560      |  |                       | Ps. | 281      |   |  | Ps. | 4,645       |   |  | Ps. | 64,493      |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|Cost                                                     |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |    
|Balance as of January 1, 2012                            |  | Ps.                                                      | 54,938 |   |          | Ps. | 4,515 |                                      |  | Ps. | 395                              |   |  | Ps.                                  | 59,848 |   |                       | Ps. | 2,373     |                 |  | Ps. | 1,431     |   |  | Ps.                            | 560      |  |                       | Ps. | 281      |   |  | Ps. | 4,645       |   |  | Ps. | 64,493      |  
|Purchases                                                |  |                                                          |       |   |          |     |      |                                      |  |     | 6                                |   |  |                                      | 6      |   |                       |     | 35        |                 |  |     | 90        |   |  |                                | 166      |  |                       |     | 106      |   |  |     | 397         |   |  |     | 403         |  
|Acquisition from business combinations                   |  |                                                          | 2,973  |   |          |     | 2,605 |                                      |  |     |                                  |   |  |                                      | 5,578  |   |                       |     |          |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     | 5,578       |  
|Internally developed                                     |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     |          |                 |  |     | 38        |   |  |                                |         |  |                       |     |         |   |  |     | 38          |   |  |     | 38          |  
|Adjustments of fair value of past business combinations  |  |                                                          | (42    | ) |          |     | (148  | )                                    |  |     |                                 |   |  |                                      | (190   | ) |                       |     |          |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     | (190        | )
|Transfer of completed development systems                |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     | 559       |                 |  |     | (559      | ) |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     |            |  
|Disposals                                                |  |                                                          |       |   |          |     |      |                                      |  |     | (62                              | ) |  |                                      | (62    | ) |                       |     | (7        | )               |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     | (7          | ) |  |     | (69         | )
|Effect of movements in exchange rates                    |  |                                                          | (478   | ) |          |     |      |                                      |  |     |                                 |   |  |                                      | (478   | ) |                       |     | (97       | )               |  |     | (3        | ) |  |                                |         |  |                       |     | (3       | ) |  |     | (103        | ) |  |     | (581        | )
|Changes in value on the recognition of inflation effects |  |                                                          | (121   | ) |          |     |      |                                      |  |     |                                 |   |  |                                      | (121   | ) |                       |     |          |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     |            |   |  |     | (121        | )
|Capitalization of borrowing costs                        |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     |          |                 |  |     | 22        |   |  |                                |         |  |                       |     |         |   |  |     | 22          |   |  |     | 22          |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|Balance as of December 31, 2012                          |  | Ps.                                                      | 57,270 |   |          | Ps. | 6,972 |                                      |  | Ps. | 339                              |   |  | Ps.                                  | 64,581 |   |                       | Ps. | 2,863     |                 |  |     | Ps. 1,019 |   |  | Ps.                            | 726      |  |                       | Ps. | 384      |   |  |     | Ps. 4,992   |   |  |     | Ps. 69,573  |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|Amortizationand ImpairmentLosses                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |    
|Balance as of January 1, 2011                            |  |                                                          | Ps.   |   |          |     | Ps.  |                                      |  |     | Ps.                             |   |  |                                      | Ps.   |   |                       |     | Ps. (914) |                 |  |     | Ps.      |   |  |                                | Ps. (87) |  |                       |     | Ps. (46) |   |  |     | Ps. (1,047) |   |  |     | Ps. (1,047) |  
|Amortization expense                                     |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |        |   |                       |     | (187)     |                 |  |     |          |   |  |                                | (27)     |  |                       |     | (41)     |   |  |     | (255)       |   |  |     | (255)       |  
|Impairment losses                                        |  |                                                          |       |   |          |     |      |                                      |  |     | (103)                            |   |  |                                      | (103)  |   |                       |     |          |                 |  |     |          |   |  |                                |         |  |                       |     | (43)     |   |  |     | (43)        |   |  |     | (146)       |  
|Effect of movements in exchange rates                    |  |                                                          |       |   |          |     |      |                                      |  |     |                                 |   |  |                                      |       |   |                       |     | (15)      |                 |  |     |          |   |  |                                |         |  |                       |     |         |   |  |     | (15)        |   |  |     | (15)        |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  
|Balance as of December 31, 2011                          |  | Ps.                                                      |       |   |          | Ps. |      |                                      |  | Ps. | (103)                            |   |  | Ps.                                  | (103)  |   |                       | Ps. | (1,116)   |                 |  | Ps. |          |   |  | Ps.                            | (114)    |  |                       | Ps. | (130)    |   |  | Ps. | (1,360)     |   |  | Ps. | (1,463)     |  
|                                                         |  |                                                          |        |   |          |     |       |                                      |  |     |                                  |   |  |                                      |        |   |                       |     |           |                 |  |     |           |   |  |                                |          |  |                       |     |          |   |  |     |             |   |  |     |             |  



F-30



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##### Table of Contents

|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 
|------------------------------------- |  | -------------------------------------------------------- | ------ |  | -------- | --- | ----- | ------------------------------------ |  | --- | -------------------------------- |  |  | ------------------------------------ | ------ |  | --------------------- | --- | ------- | --------------- |  | --- | ----- |  |  | ------------------------------ | ----- |  | --------------------- | --- | ----- |  |  | --- | ------- |  |  | --- | ------- | 
|Amortization and
Impairment Losses    |  | Rights toProduce andDistributeCoca-ColaTrademarkProducts |        |  | Goodwill |     |       | OtherIndefiniteLivedIntangibleAssets |  |     | TotalUnamortizedIntangibleAssets |  |  | TechnologyCosts andManagementSystems |        |  | Systems inDevelopment |     |         | AlcoholLicenses |  |     | Other |  |  | TotalAmortizedIntangibleAssets |       |  | TotalIntangibleAssets |    
|Balance as of January 1, 2012         |  | Ps.                                                      |       |  |          | Ps. |      |                                      |  | Ps. | (103)                            |  |  | Ps.                                  | (103)  |  |                       | Ps. | (1,116) |                 |  | Ps. |      |  |  | Ps.                            | (114) |  |                       | Ps. | (130) |  |  | Ps. | (1,360) |  |  | Ps. | (1,463) | 
|Amortization expense                  |  |                                                          |       |  |          |     |      |                                      |  |     |                                 |  |  |                                      |       |  |                       |     | (202)   |                 |  |     |      |  |  |                                | (36)  |  |                       |     | (66)  |  |  |     | (304)   |  |  |     | (304)   | 
|Disposals                             |  |                                                          |       |  |          |     |      |                                      |  |     |                                 |  |  |                                      |       |  |                       |     | 25      |                 |  |     |      |  |  |                                |      |  |                       |     |      |  |  |     | 25      |  |  |     | 25      | 
|Effect of movements in exchange rates |  |                                                          |       |  |          |     |      |                                      |  |     |                                 |  |  |                                      |       |  |                       |     | 65      |                 |  |     |      |  |  |                                |      |  |                       |     | (3)   |  |  |     | 62      |  |  |     | 62      | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 
|Balance as of December 31, 2012       |  | Ps.                                                      |       |  |          | Ps. |      |                                      |  | Ps. | (103)                            |  |  | Ps.                                  | (103)  |  |                       | Ps. | (1,228) |                 |  | Ps. |      |  |  | Ps.                            | (150) |  |                       | Ps. | (199) |  |  | Ps. | (1,577) |  |  | Ps. | (1,680) | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |    
|Carrying Amount                       |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |    
|As of January 1, 2011                 |  | Ps.                                                      | 41,173 |  |          | Ps. |      |                                      |  | Ps. | 386                              |  |  | Ps.                                  | 41,559 |  |                       |     | Ps. 713 |                 |  | Ps. | 1,389 |  |  | Ps.                            | 412   |  |                       | Ps. | 180   |  |  | Ps. | 2,694   |  |  | Ps. | 44,253  | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 
|As of December 31, 2011               |  |                                                          | 54,938 |  |          |     | 4,515 |                                      |  |     | 292                              |  |  |                                      | 59,745 |  |                       |     | 1,257   |                 |  |     | 1,431 |  |  |                                | 446   |  |                       |     | 151   |  |  |     | 3,285   |  |  |     | 63,030  | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 
|As of December 31, 2012               |  |                                                          | 57,270 |  |          |     | 6,972 |                                      |  |     | 236                              |  |  |                                      | 64,478 |  |                       |     | 1,635   |                 |  |     | 1,019 |  |  |                                | 576   |  |                       |     | 185   |  |  |     | 3,415   |  |  |     | 67,893  | 
|                                      |  |                                                          |        |  |          |     |       |                                      |  |     |                                  |  |  |                                      |        |  |                       |     |         |                 |  |     |       |  |  |                                |       |  |                       |     |       |  |  |     |         |  |  |     |         | 

During the years ended December 31, 2012 and 2011 the Company capitalized Ps. 22 and Ps. 168, respectively of
borrowing costs in relation to Ps. 674 and Ps. 1,761 in qualifying assets, respectively. The rates used to determine the amounts of borrowing costs eligible for capitalization were 4.3% and 5.8%, respectively.

For the year ended in December 31, 2012, the amortization of intangible assets is recognized in cost of goods sold, selling expenses and
administrative expenses and amounted to Ps. 3, Ps. 97 and Ps. 204, respectively.

For the year ended in December 31, 2011, the
amortization of intangible assets is recognized in cost of goods sold, selling expenses and administrative expenses and amounted to Ps. 4, Ps. 100 and Ps. 151, respectively.

The remaining period for the Companys intangible assets that are subject to amortization is as follows:



|                                        |  |       |      | 
|--------------------------------------- |  | ----- | ---- | 
|                                        |  | Years |     
|Technology Costs and Management Systems |  |       | 9-11 | 
|Alcohol Licenses                        |  |       | 11   | 

Coca-Cola FEMSA impairment Tests for Cash-Generating Units Containing Goodwill

For the purpose of impairment testing, goodwill and distribution rights are allocated and monitored on an individual country basis, which is considered to
be the CGU.

The aggregate carrying amounts of goodwill and distribution rights allocated to each CGU are as follows:



|           |  |                  |        |  |                  |     |        | 
|---------- |  | ---------------- | ------ |  | ---------------- | --- | ------ | 
|           |  | December 31,2012 |        |  | December 31,2011 |    
|Mexico     |  | Ps.              | 47,492 |  |                  | Ps. | 42,099 | 
|Guatemala  |  |                  | 299    |  |                  |     | 325    | 
|Nicaragua  |  |                  | 407    |  |                  |     | 459    | 
|Costa Rica |  |                  | 1,114  |  |                  |     | 1,201  | 
|Panama     |  |                  | 781    |  |                  |     | 839    | 
|Colombia   |  |                  | 6,387  |  |                  |     | 6,240  | 
|Venezuela  |  |                  | 3,236  |  |                  |     | 2,941  | 
|Brazil     |  |                  | 4,416  |  |                  |     | 5,169  | 
|Argentina  |  |                  | 110    |  |                  |     | 180    | 
|           |  |                  |        |  |                  |     |        | 
|Total      |  | Ps.              | 64,242 |  |                  | Ps. | 59,453 | 
|           |  |                  |        |  |                  |     |        | 

Throughout the year, total goodwill mainly increased due to the acquisition of the Fomento Queretano FOQUE.

Goodwill and distribution rights are tested for impairments annually. The recoverable amounts of the CGUs are based on value-in-use
calculations. Value in use was determined by discounting the future cash flows generated from the continuing use of the reporting unit using a discount rate.

The key assumptions used for the value-in-use calculations are as follows:



| |  |  | Cash flows were projected based on actual operating results and the five-year business plan. Cash flows for a further five-year were forecasted
maintaining the same stable growth and margins per country of the last year base. Coca-Cola FEMSA believes that this forecasted period is justified due to the non-current nature of the business and past experiences.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Cash flows after the first ten-year period were extrapolated using a perpetual growth rate equal to the expected annual population growth, in order to
calculate the terminal recoverable amount.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | A per CGU-specific Weighted Average Cost of Capital (WACC) was applied as a hurdle rate to discount cash flows to get the recoverable
amount of the units.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

The values assigned to the key assumptions used for the value in use calculations are as follows:



|           |  |           |      |   |                                               |  |      |                                       |  |  |     |  
|---------- |  | --------- | ---- | - | --------------------------------------------- |  | ---- | ------------------------------------- |  |  | --- | -
|CGU        |  | WACC Real |      |   | Expected Annual 
Long-TermInflation 2013-2023 |  |      | Expected Volume GrowthRates
2013-2023 | 
|Mexico     |  |           | 5.5  | % |                                               |  | 3.6  | %                                     |  |  | 2.8 | %
|Colombia   |  |           | 5.8  | % |                                               |  | 3.0  | %                                     |  |  | 6.1 | %
|Venezuela  |  |           | 11.3 | % |                                               |  | 25.8 | %                                     |  |  | 2.8 | %
|Costa Rica |  |           | 7.7  | % |                                               |  | 5.7  | %                                     |  |  | 2.8 | %
|Guatemala  |  |           | 8.1  | % |                                               |  | 5.3  | %                                     |  |  | 4.0 | %
|Nicaragua  |  |           | 9.5  | % |                                               |  | 6.6  | %                                     |  |  | 5.1 | %
|Panama     |  |           | 7.7  | % |                                               |  | 4.6  | %                                     |  |  | 3.6 | %
|Argentina  |  |           | 10.7 | % |                                               |  | 10.0 | %                                     |  |  | 4.2 | %
|Brazil     |  |           | 5.5  | % |                                               |  | 5.8  | %                                     |  |  | 3.8 | %
|           |  |           |      |   |                                               |  |      |                                       |  |  |     |  

The values assigned to the key assumptions represent managements assessment of future trends in the industry and are
based on both external sources and internal sources (historical data). Coca-Cola FEMSA consistently applied its methodology to determine CGU specific WACCs to perform its annual impairment testing.

Sensitivity to Changes in Assumptions

Coca-Cola FEMSA performed an additional impairment sensitivity calculation, taking into account an adverse change of a 100 basis point in the key
assumptions noted above, and concluded that no impairment would be recorded.



|           |  |               |      |   |                             |  |      |                     |  |  |                 | 
|---------- |  | ------------- | ---- | - | --------------------------- |  | ---- | ------------------- |  |  | --------------- | 
|CGU        |  | Change inWACC |      |   | Change in VolumeGrowth
Rate |  |      | Effect on Valuation | 
|Mexico     |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 3.4x  | 
|Colombia   |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 6.2x  | 
|Venezuela  |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 8.1x  | 
|Costa Rica |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 3.2x  | 
|Guatemala  |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 7.0x  | 
|Nicaragua  |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 4.4x  | 
|Panama     |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 7.5x  | 
|Argentina  |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 103x  | 
|Brazil     |  |               | +1.0 | % |                             |  | -1.0 | %                   |  |  | Passes by 12.6x | 
|           |  |               |      |   |                             |  |      |                     |  |  |                 | 

13 Other Assets, Net and Other Financial Assets

13.1 Other assets, net



|                                                          |  |                  |       |  |                  |     |       |                |  |     |       | 
|--------------------------------------------------------- |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | ----- | 
|                                                          |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Agreement with customers, net                             |  | Ps.              | 278   |  |                  | Ps. | 256   |                |  | Ps. | 186   | 
|Long term prepaid advertising expenses                    |  |                  | 78    |  |                  |     | 113   |                |  |     | 125   | 
|Guarantee deposits(1)                                     |  |                  | 953   |  |                  |     | 948   |                |  |     | 897   | 
|Prepaid bonuses                                           |  |                  | 117   |  |                  |     | 97    |                |  |     | 84    | 
|Advances in acquisitions of property, plant and equipment |  |                  | 973   |  |                  |     | 362   |                |  |     | 227   | 
|Recoverable taxes                                         |  |                  | 93    |  |                  |     | 353   |                |  |     | 152   | 
|Others                                                    |  |                  | 331   |  |                  |     | 269   |                |  |     | 351   | 
|                                                          |  |                  |       |  |                  |     |       |                |  |     |       | 
|                                                          |  | Ps.              | 2,823 |  |                  | Ps. | 2,398 |                |  | Ps. | 2,022 | 
|                                                          |  |                  |       |  |                  |     |       |                |  |     |       | 



|(1) | As is customary in Brazil, the Company has been required by authorities to collaterize tax, legal and labor contingencies by guarantee deposits.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------

13.2 Other financial assets



|                                 |  |                  |       |  |                  |     |       |                |  |     |       | 
|-------------------------------- |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | ----- | 
|                                 |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Long term accounts receivable    |  | Ps.              | 1,110 |  |                  | Ps. | 1,895 |                |  | Ps. | 681   | 
|Derivative financial instruments |  |                  | 1,144 |  |                  |     | 850   |                |  |     | 707   | 
|                                 |  |                  |       |  |                  |     |       |                |  |     |       | 
|                                 |  | Ps.              | 2,254 |  |                  | Ps. | 2,745 |                |  | Ps. | 1,388 | 
|                                 |  |                  |       |  |                  |     |       |                |  |     |       | 



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##### Table of Contents

14 Balances and Transactions with Related Parties and Affiliated Companies

Balances and transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on consolidation and
are not disclosed in this note. Details of transactions between the Company and other related parties are disclosed as follows:

The
consolidated statements of financial position and consolidated income statement include the following balances and transactions with related parties and affiliated companies:



|                                                       |  |                  |       |  |                  |     |       |                |  |     |       | 
|------------------------------------------------------ |  | ---------------- | ----- |  | ---------------- | --- | ----- | -------------- |  | --- | ----- | 
|                                                       |  | December 31,2012 |       |  | December 31,2011 |     |       | January 1,2011 | 
|Balances                                               |  |                  |       |  |                  |     |       |                |  |     |       | 
|Due from The Coca-Cola Company (see Note 7)(1)(8)      |  | Ps.              | 1,835 |  |                  | Ps. | 1,157 |                |  | Ps. | 1,030 | 
|Balance with BBVA Bancomer, S.A. de C.V.(2)            |  |                  | 2,299 |  |                  |     | 2,791 |                |  |     | 2,944 | 
|Balance with Grupo Financiero Banamex, S.A. de C.V.(2) |  |                  |      |  |                  |     |      |                |  |     | 2,103 | 
|Due from Heineken Company(1)(6)                        |  |                  | 462   |  |                  |     | 857   |                |  |     | 425   | 
|Due from Grupo Estrella Azul(3)(7)                     |  |                  | 828   |  |                  |     | 825   |                |  |     |      | 
|Other receivables(1)                                   |  |                  | 211   |  |                  |     | 505   |                |  |     | 295   | 
|                                                       |  |                  |       |  |                  |     |       |                |  |     |       | 
|Due to BBVA Bancomer, S.A. de C.V.(4)                  |  | Ps.              | 1,136 |  |                  | Ps. | 1,076 |                |  | Ps. | 960   | 
|Due to The Coca-Cola Company(5)(8)                     |  |                  | 4,088 |  |                  |     | 2,853 |                |  |     | 1,911 | 
|Due to Caffenio(5)(6)                                  |  |                  | 144   |  |                  |     |      |                |  |     |      | 
|Due to Grupo Financiero Banamex, S.A. de C.V.(4)       |  |                  |      |  |                  |     |      |                |  |     | 500   | 
|Due to British American Tobacco Mexico(5)              |  |                  | 395   |  |                  |     | 316   |                |  |     | 287   | 
|Due to Heineken Company(5)(6)                          |  |                  | 1,939 |  |                  |     | 2,148 |                |  |     | 1,463 | 
|Other payables(5)                                      |  |                  | 488   |  |                  |     | 524   |                |  |     | 210   | 
|                                                       |  |                  |       |  |                  |     |       |                |  |     |       | 



|(1) | Presented within accounts receivable.
|--- | -------------------------------------

|(2) | Presented within cash and cash equivalents.
|--- | -------------------------------------------

|(3) | Presented within other assets.
|--- | ------------------------------

|(4) | Recorded within bank loans.
|--- | ---------------------------

|(5) | Recorded within accounts payable.
|--- | ---------------------------------

|(6) | Associates.
|--- | -----------

|(7) | Joint venture.
|--- | --------------

|(8) | Non controlling interest.
|--- | -------------------------

Balances due from
related parties are considered to be recoverable. Accordingly, for the years ended December 31, 2012 and 2011, there was no expense resulting from the uncollectibility of balances due from related parties.



F-33



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##### Table of Contents

|                                                                                                                             |  |      |        |  |      |     |        | 
|---------------------------------------------------------------------------------------------------------------------------- |  | ---- | ------ |  | ---- | --- | ------ | 
|Transactions                                                                                                                 |  | 2012 |        |  | 2011 |    
|Income:                                                                                                                      |  |      |        |  |      |     |        | 
|Services to Heineken Company(1)                                                                                              |  | Ps.  | 2,979  |  |      | Ps. | 2,169  | 
|Logistic services to Grupo Industrial Saltillo, S.A. de C.V.(4)                                                              |  |      | 242    |  |      |     | 241    | 
|Sales of Grupo Inmobiliario San Agustin, S.A. shares to Instituto Tecnologico y de Estudios Superiores de Monterrey, A.C.(4) |  |      | 391    |  |      |     |       | 
|Logistic services to Jugos del Valle(1)                                                                                      |  |      | 431    |  |      |     |       | 
|Other revenues from related parties                                                                                          |  |      | 341    |  |      |     | 469    | 
|                                                                                                                             |  |      |        |  |      |     |        | 
|Expenses:                                                                                                                    |  |      |        |  |      |     |        | 
|Purchase of concentrate from The Coca-Cola Company(3)                                                                        |  | Ps.  | 23,886 |  |      | Ps. | 20,882 | 
|Purchases of raw material, beer and operating expenses from Heineken Company(1)                                              |  |      | 11,013 |  |      |     | 9,397  | 
|Purchase of coffee from Caffenio(1)                                                                                          |  |      | 342    |  |      |     |       | 
|Purchase of baked goods and snacks from Grupo Bimbo, S.A.B. de C.V.(4)                                                       |  |      | 2,394  |  |      |     | 2,270  | 
|Purchase of cigarettes from British American Tobacco Mexico(4)                                                               |  |      | 2,342  |  |      |     | 1,964  | 
|Advertisement expense paid to The Coca-Cola Company(3)(5)                                                                    |  |      | 1,052  |  |      |     | 872    | 
|Purchase of juices from Jugos del Valle, S.A.P.I. de C.V.(1)                                                                 |  |      | 1,985  |  |      |     | 1,564  | 
|Interest expense and fees paid to BBVA Bancomer, S.A. de C.V.(4)                                                             |  |      | 205    |  |      |     | 128    | 
|Purchase of sugar from Beta San
Miguel(4)                                                                                    |  |      | 1,439  |  |      |     | 1,397  | 
|Purchase of sugar, cans and aluminum lids from Promotora Mexicana de Embotelladores, S.A. de C.V.(4)                         |  |      | 711    |  |      |     | 701    | 
|Purchase of canned products from IEQSA(1)                                                                                    |  |      | 483    |  |      |     | 262    | 
|Advertising paid to Grupo Televisa, S.A.B.(4)                                                                                |  |      | 124    |  |      |     | 86     | 
|Interest expense paid to Grupo Financiero Banamex, S.A. de C.V.(4)                                                           |  |      |       |  |      |     | 28     | 
|Insurance premiums for policies with Grupo Nacional Provincial, S.A.B.(4)                                                    |  |      | 57     |  |      |     | 59     | 
|Donations to Instituto Tecnológico y de Estudios Superiores de Monterrey, A.C.(4)                                            |  |      | 109    |  |      |     | 81     | 
|Donations to Fundación FEMSA, A.C.(4)                                                                                        |  |      | 864    |  |      |     | 46     | 
|Purchase of plastic bottles from Embotelladora del Atlántico, S.A. (formerly Complejo Industrial Pet, S.A.)(4)               |  |      | 99     |  |      |     | 56     | 
|Purchase of juice and milk powder from Grupo Estrella Azul(2)                                                                |  |      |       |  |      |     | 60     | 
|Donations to Difusión y Fomento Cultural, A.C.(4)                                                                            |  |      | 29     |  |      |     | 21     | 
|Interest expense paid to The Coca-Cola Company(3)                                                                            |  |      | 24     |  |      |     | 7      | 
|Other expenses with related parties                                                                                          |  |      | 389    |  |      |     | 321    | 





|(1) | Associates.
|--- | -----------

|(2) | Joint Venture.
|--- | --------------

|(3) | Non controlling interest.
|--- | -------------------------

|(4) | Members of the board of directors in FEMSA participate in board of directors of this entity.
|--- | --------------------------------------------------------------------------------------------

|(5) | Net of the contributions from The Coca-Cola Company of Ps. 3,018 and Ps. 2,595, for the years ended in 2012 and 2011, respectively.
|--- | -----------------------------------------------------------------------------------------------------------------------------------

Commitments with related parties



|                 |  |            |        |  |        |     |   |            |  |                                                                                                                                                                                                                                                    
|---------------- |  | ---------- | ------ |  | ------ | --- | - | ---------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Related Party    |  | Commitment |        |  | Amount |     |   | Conditions
|Heineken Company |  |            | Supply |  |        | Ps. |  |            |  | Supply of all beer products in Mexicos                                                                                                                                                                                                            
|                 |  |            |        |  |        |     |   |            |  | OXXO stores. The contract may be renewed for five years on additional periods. At the end of the contract OXXO will not hold exclusive contract with another supplier of beer for
the next 3 years. Commitment term, Jan 1st, 2010 to Jun
30, 2020.
|                 |  |            |        |  |        |     |   |            |  |                                                                                                                                                                                                                                                    
|                 |  |            |        |  |        | Ps. |  |            |  |                                                                                                                                                                                                                                                    
|                 |  |            |        |  |        |     |   |            |  |                                                                                                                                                                                                                                                    

The benefits and aggregate compensation paid to executive officers and senior management of the Company were as follows:



|                                  |  |      |       |  |      |     |     | 
|--------------------------------- |  | ---- | ----- |  | ---- | --- | --- | 
|                                  |  | 2012 |       |  | 2011 |    
|Short-term employee benefits paid |  | Ps.  | 1,022 |  |      | Ps. | 998 | 
|Postemployment benefits           |  |      | 161   |  |      |     | 117 | 
|Termination benefits              |  |      | 13    |  |      |     | 13  | 
|Share based payments              |  |      | 275   |  |      |     | 253 | 



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##### Table of Contents

15 Balances and Transactions in Foreign Currencies

Assets, liabilities and transactions denominated in foreign currencies are those realized in a currency different than the functional currency of each
subsidiary of the Company. As of the end and for the years ended on December 31, 2012 and 2011 and as of January 1, 2011, assets, liabilities and transactions denominated in foreign currencies, expressed in Mexican pesos are as follows:



|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|----------------------- |  | ---------- | ------ |  | ----------- | --- | --------- | ---------- |  | --- | --------- |  |  | --- | --------- | 
|                        |  | Assets     |        |  | Liabilities |    
|Balances                |  | Short-Term |        |  | Long-Term   |     |           | Short-Term |  |     | Long-Term | 
|As of December 31, 2012 |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|U.S. dollars            |  | Ps.        | 21,236 |  |             | Ps. | 912       |            |  | Ps. | 6,588     |  |  | Ps. | 14,493    | 
|Euros                   |  |            |       |  |             |     |          |            |  |     | 38        |  |  |     |          | 
|Other currencies        |  |            | 8      |  |             |     |          |            |  |     | 75        |  |  |     | 250       | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|Total                   |  | Ps.        | 21,244 |  |             | Ps. | 912       |            |  | Ps. | 6,701     |  |  | Ps. | 14,743    | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|As of December 31, 2011 |  |            |        |  |             |     |           |            |  |     |           | 
|U.S. dollars            |  | Ps.        | 13,756 |  |             |     | Ps. 1,049 |            |  |     | Ps. 2,325 |  |  |     | Ps. 7,199 | 
|Euros                   |  |            | 18     |  |             |     |          |            |  |     | 41        |  |  |     |          | 
|Other currencies        |  |            |       |  |             |     |          |            |  |     | 164       |  |  |     | 445       | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|Total                   |  | Ps.        | 13,774 |  |             |     | Ps. 1,049 |            |  | Ps. | 2,530     |  |  | Ps. | 7,644     | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|As of January 1, 2011   |  |            |        |  |             |     |           |            |  |     |           | 
|U.S. dollars            |  | Ps.        | 11,761 |  |             | Ps. | 321       |            |  | Ps. | 1,501     |  |  | Ps. | 6,402     | 
|Euros                   |  |            |       |  |             |     |          |            |  |     | 245       |  |  |     |          | 
|Other currencies        |  |            | 480    |  |             |     |          |            |  |     | 490       |  |  |     | 560       | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 
|Total                   |  | Ps.        | 12,241 |  |             | Ps. | 321       |            |  | Ps. | 2,236     |  |  | Ps. | 6,962     | 
|                        |  |            |        |  |             |     |           |            |  |     |           |  |  |     |           | 



|                                     |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|------------------------------------ |  | -------- | --------- |  | -------------- |  | --------- | ------------- |  |  | ------------------------ |  |  | --------------- | ------------- |  | -------------- |  | ---------- | ------------------ |  |  | ---------- |  |  | --- | ------- |  |  | --- | --------- | 
|                                     |  | Incomes  |           |  | Expenses       | 
|Transactions                         |  | Revenues |           |  | DisposalShares |  |           | OtherRevenues |  |  | Purchases ofRawMaterials |  |  | InterestExpense |               |  | ConsultingFees |  |            | AssetsAcquisitions |  |  | Other      | 
|For the year ended December 31, 2012 |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|U.S. dollars                         |  |          | Ps. 1,631 |  |                |  | Ps. 1,127 |               |  |  | Ps.   717                |  |  |                 | Ps. 12,016    |  |                |  | Ps.   380  |                    |  |  | Ps.   13   |  |  | Ps. | 154     |  |  | Ps. | 1,585     | 
|Euros                                |  |          |          |  |                |  |          |               |  |  |                         |  |  |                 |              |  |                |  |           |                    |  |  |           |  |  |     | 32      |  |  |     | 10        | 
|Other currencies                     |  |          |          |  |                |  |          |               |  |  |                         |  |  |                 |              |  |                |  |           |                    |  |  |           |  |  |     |        |  |  |     | 68        | 
|                                     |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|Total                                |  |          | Ps. 1,631 |  |                |  | Ps. 1,127 |               |  |  | Ps.   717                |  |  |                 | Ps. 12,016    |  |                |  | Ps.    380 |                    |  |  | Ps.    13  |  |  |     | Ps.186  |  |  |     | Ps. 1,663 | 
|                                     |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|For the year ended December 31, 2011 |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|U.S. dollars                         |  |          | Ps. 1,067 |  |                |  | Ps.      |               |  |  | Ps.   497                |  |  |                 | Ps.     9,424 |  |                |  | Ps.    319 |                    |  |  | Ps.     11 |  |  |     | Ps. 306 |  |  | Ps. | 1,075     | 
|Euros                                |  |          |          |  |                |  |          |               |  |  |                         |  |  |                 |              |  |                |  |           |                    |  |  |           |  |  |     |        |  |  |     |          | 
|Other currencies                     |  |          |          |  |                |  |          |               |  |  | 2                        |  |  |                 |              |  |                |  | 5          |                    |  |  |           |  |  |     |        |  |  |     | 90        | 
|                                     |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 
|Total                                |  |          | Ps. 1,067 |  |                |  | Ps.      |               |  |  | Ps.   499                |  |  |                 | Ps.   9,424   |  |                |  | Ps.   324  |                    |  |  | Ps.     11 |  |  | Ps. | 306     |  |  | Ps. | 1,165     | 
|                                     |  |          |           |  |                |  |           |               |  |  |                          |  |  |                 |               |  |                |  |            |                    |  |  |            |  |  |     |         |  |  |     |           | 

Mexican peso exchange rates in effect at the dates of the consolidated statements of financial position and at the
approval date of the Companys consolidated financial statements were as follows:



|            |  |              |         |  |            |  |         |          |  |  |         |  |  |  |         | 
|----------- |  | ------------ | ------- |  | ---------- |  | ------- | -------- |  |  | ------- |  |  |  | ------- | 
|            |  | December 31, |         |  | January 1, |  |         | April 8, | 
|            |  | 2012         |         |  | 2011       |  |         | 2011     |  |  | 2013    | 
|U.S. dollar |  |              | 13.0101 |  |            |  | 13.9787 |          |  |  | 12.3817 |  |  |  | 12.3197 | 
|Euro        |  |              | 17.0889 |  |            |  | 18.0454 |          |  |  | 16.3881 |  |  |  | 15.8131 | 
|            |  |              |         |  |            |  |         |          |  |  |         |  |  |  |         | 

16 Post-Employment and Other Long-Term Employee Benefits

The Company has various labor liabilities for employee benefits in connection with pension, seniority and post-retirement medical benefits. Benefits vary depending upon the country where the individual
employees are located. Presented below is a discussion of the Companys labor liabilities in Mexico, Brazil and Venezuela, which comprise the substantial majority of those recorded in the consolidated financial statements.

16.1 Assumptions

The Company annually
evaluates the reasonableness of the assumptions used in its labor liability for post-employment and other non-current employee benefits computations.



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Actuarial calculations for pension and retirement plans, seniority premiums and post-retirement medical
benefits, as well as the associated cost for the period, were determined using the following long-term assumptions for non-hyperinflationary countries:



|                                                               |  |                  |             |   |                  |  |             |                 |  |  |             |  
|-------------------------------------------------------------- |  | ---------------- | ----------- | - | ---------------- |  | ----------- | --------------- |  |  | ----------- | -
|Mexico                                                         |  | December 31,2012 |             |   | December 31,2011 |  |             | January 1, 2011 | 
|Financial:                                                     |  |                  |             |   |                  |  |             |                 |  |  |             |  
|Discount rate used to calculate the defined benefit obligation |  |                  | 7.10        | % |                  |  | 7.64        | %               |  |  | 7.64        | %
|Salary increase                                                |  |                  | 4.79        | % |                  |  | 4.79        | %               |  |  | 4.79        | %
|Future pension increases                                       |  |                  | 3.50        | % |                  |  | 3.50        | %               |  |  | 3.50        | %
|Healthcare cost increase rate                                  |  |                  | 5.10        | % |                  |  | 5.10        | %               |  |  | 5.10        | %
|Biometric:                                                     |  |                  |             |   |                  |  |             |                 |  |  |             |  
|Mortality(1)                                                   |  |                  | EMSSA 82-89 |   |                  |  | EMSSA 82-89 |                 |  |  | EMSSA 82-89 |  
|Disability(2)                                                  |  |                  | IMSS - 97   |   |                  |  | IMSS - 97   |                 |  |  | IMSS - 97   |  
|Normal retirement age                                          |  |                  | 60 years    |   |                  |  | 60 years    |                 |  |  | 60 years    |  
|Employee turnover table(3)                                     |  |                  | BMA R 2007  |   |                  |  | BMA R 2007  |                 |  |  | BMA R 2007  |  

Measurement date December:



|(1) | EMSSA. Mexican Experience of social security.
|--- | ---------------------------------------------

|(2) | IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
|--- | -----------------------------------------------------------------

|(3) | BMAR. Actuary experience.
|--- | -------------------------



|                                                               |  |                  |            |   |                  |  |           |                |  |  |           |  
|-------------------------------------------------------------- |  | ---------------- | ---------- | - | ---------------- |  | --------- | -------------- |  |  | --------- | -
|Brazil                                                         |  | December 31,2012 |            |   | December 31,2011 |  |           | January 1,2011 | 
|Financial:                                                     |  |                  |            |   |                  |  |           |                |  |  |           |  
|Discount rate used to calculate the defined benefit obligation |  |                  | 9.30       | % |                  |  | 9.70      | %              |  |  | 9.70      | %
|Salary increase                                                |  |                  | 5.00       | % |                  |  | 5.00      | %              |  |  | 5.00      | %
|Future pension increases                                       |  |                  | 4.00       | % |                  |  | 4.00      | %              |  |  | 4.00      | %
|Biometric:                                                     |  |                  |            |   |                  |  |           |                |  |  |           |  
|Mortality(1)                                                   |  |                  | UP84       |   |                  |  | UP84      |                |  |  | UP84      |  
|Disability(2)                                                  |  |                  | IMSS -  97 |   |                  |  | IMSS - 97 |                |  |  | IMSS - 97 |  
|Normal retirement age                                          |  |                  | 65 years   |   |                  |  | 65 years  |                |  |  | 65 years  |  
|Employee turnover table                                        |  |                  | Brazil     |   |                  |  | Brazil    |                |  |  | Brazil    |  

Measurement date December:



|(1) | UP84. Unisex mortality table.
|--- | -----------------------------

|(2) | IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
|--- | -----------------------------------------------------------------

Venezuela is a hyper-inflationary economy. The actuarial calculations for post-employment benefit (termination indemnity), as well as the associated cost for the period, were determined using the
following long-term assumptions which are real assumptions (excluding inflation):



|                                                               |  |                  |             |  
|-------------------------------------------------------------- |  | ---------------- | ----------- | -
|Venezuela                                                      |  | December 31,2012 |            
|Financial:                                                     |  |                  |             |  
|Discount rate used to calculate the defined benefit obligation |  |                  | 1.50        | %
|Salary increase                                                |  |                  | 1.50        | %
|Biometric:                                                     |  |                  |             |  
|Mortality(1)                                                   |  |                  | EMSSA 82-89 |  
|Disability(2)                                                  |  |                  | IMSS - 97   |  
|Normal retirement age                                          |  |                  | 65 years    |  
|Employee turnover table(3)                                     |  |                  | BMA R 2007  |  

Measurement date December:





|(1) | EMSSA. Mexican Experience of social security.
|--- | ---------------------------------------------

|(2) | IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
|--- | -----------------------------------------------------------------

|(3) | BMAR. Actuary experience.
|--- | -------------------------

In Mexico the
methodology used to determine the discount rate was the Yield or Internal Rate of Return (IRR) which involves a yield curve. In this case, the expected rates of each period were taken from a yield curve of Mexican Federal Government
Treasury Bond (known as CETES in Mexico).

In Brazil the methodology used to determine the discount rate was the Yield or Internal Rate of
Return (IRR) which involves a yield curve. In this case, the expected rates of each period were taken from a yield curve of fixed long term bonds of Federal Republic of Brazil.

In Venezuela the methodology used to determine the discount rate started with reference to the interest rate bonds of similar denomination issued by the Republic of Venezuela, with subsequent
consideration of other economic assumptions appropriate for hyper-inflationary economy. Ultimately, the discount rates disclosed in the table below are calculated in real terms (without inflation).



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In Mexico upon retirement, the Company purchases an annuity for the employee, which will be paid according
to the option chosen by the employee.

Based on these assumptions, the amounts of benefits expected to be paid out in the following years are
as follows:



|             |  |                              |        |  |                   |  |       |                               |  |  |                            |  |  |       |       |  |  |  |        | 
|------------ |  | ---------------------------- | ------ |  | ----------------- |  | ----- | ----------------------------- |  |  | -------------------------- |  |  | ----- | ----- |  |  |  | ------ | 
|             |  | Pension andRetirement 
Plans |        |  | SeniorityPremiums |  |       | PostRetirementMedicalServices |  |  | Post-employment(Venezuela) |  |  | Total |      
|2013         |  |                              | Ps.472 |  |                   |  | Ps.20 |                               |  |  | Ps.14                      |  |  |       | Ps.37 |  |  |  | Ps.543 | 
|2014         |  |                              | 256    |  |                   |  | 19    |                               |  |  | 13                         |  |  |       | 27    |  |  |  | 315    | 
|2015         |  |                              | 261    |  |                   |  | 21    |                               |  |  | 13                         |  |  |       | 21    |  |  |  | 316    | 
|2016         |  |                              | 234    |  |                   |  | 23    |                               |  |  | 13                         |  |  |       | 18    |  |  |  | 288    | 
|2017         |  |                              | 345    |  |                   |  | 26    |                               |  |  | 13                         |  |  |       | 17    |  |  |  | 401    | 
|2018 to 2022 |  |                              | 1,738  |  |                   |  | 175   |                               |  |  | 55                         |  |  |       | 79    |  |  |  | 2,047  | 
|             |  |                              |        |  |                   |  |       |                               |  |  |                            |  |  |       |       |  |  |  |        | 



|16.2 | Balances of the liabilities for post-employment and other long-term employee benefits
|---- | -------------------------------------------------------------------------------------



|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|----------------------------------------------------------- |  | ---------------- | ------ | - | ---------------- | --- | ------ | -------------- |  | --- | ------ | -
|                                                            |  | December 31,2012 |        |   | December 31,2011 |     |        | January 1,2011 | 
|Pension and Retirement Plans:                               |  |                  |        |   |                  |     |        |                |  |     |        |  
|Defined benefit obligation                                  |  | Ps.              | 4,495  |   |                  | Ps. | 3,972  |                |  | Ps. | 3,297  |  
|Pension plan funds at fair value                            |  |                  | (2,043 | ) |                  |     | (1,927 | )              |  |     | (1,501 | )
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Net defined benefit liability                               |  |                  | 2,452  |   |                  |     | 2,045  |                |  |     | 1,796  |  
|Effect due to asset ceiling                                 |  |                  | 105    |   |                  |     | 127    |                |  |     | 199    |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Net defined benefit liability after asset ceiling           |  | Ps.              | 2,557  |   |                  | Ps. | 2,172  |                |  | Ps. | 1,995  |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|                                                            |  |                  |       
|Seniority Premiums:                                         |  |                  |        |   |                  |     |        |                |  |     |        |  
|Defined benefit obligation                                  |  | Ps.              | 324    |   |                  | Ps. | 241    |                |  | Ps. | 154    |  
|Seniority premium plan funds at fair value                  |  |                  | (18    | ) |                  |     | (19    | )              |  |     |       |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Net defined benefit liability                               |  | Ps.              | 306    |   |                  | Ps. | 222    |                |  | Ps. | 154    |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|                                                            |  |                  |       
|Postretirement Medical Services:                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Defined benefit obligation                                  |  | Ps.              | 267    |   |                  | Ps. | 235    |                |  | Ps. | 232    |  
|Medical services funds at fair value                        |  |                  | (49    | ) |                  |     | (45    | )              |  |     | (43    | )
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Net defined benefit liability                               |  | Ps.              | 218    |   |                  | Ps. | 190    |                |  | Ps. | 189    |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|                                                            |  |                  |       
|Post-employment:                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Defined benefit obligation                                  |  | Ps.              | 594    |   |                  | Ps. |       |                |  | Ps. |       |  
|Post-employment plan funds at fair value                    |  |                  |       |   |                  |     |       |                |  |     |       |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Net defined benefit liability (asset)                       |  | Ps.              | 594    |   |                  | Ps. |       |                |  | Ps. |       |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  
|Total post-employment and other long-term employee benefits |  | Ps.              | 3,675  |   |                  | Ps. | 2,584  |                |  | Ps. | 2,338  |  
|                                                            |  |                  |        |   |                  |     |        |                |  |     |        |  

The net defined benefit liability of the pension and retirement plan includes an asset generated in Brazil (the following
information is included in the consolidated information of the tables above), which is as follows:



|                                              |  |                  |         |   |                  |  |         |                |  |  |        |  
|--------------------------------------------- |  | ---------------- | ------- | - | ---------------- |  | ------- | -------------- |  |  | ------ | -
|                                              |  | December 31,2012 |         |   | December 31,2011 |  |         | January 1,2011 | 
|Defined benefit obligation                    |  |                  | Ps.313  |   |                  |  | Ps.370  |                |  |  | Ps.345 |  
|Pension plan funds at fair value              |  |                  | (589    | ) |                  |  | (616    | )              |  |  | (595   | )
|                                              |  |                  |         |   |                  |  |         |                |  |  |        |  
|Net defined benefit asset                     |  |                  | (276    | ) |                  |  | (246    | )              |  |  | (250   | )
|Effect due to asset ceiling                   |  |                  | 105     |   |                  |  | 127     |                |  |  | 199    |  
|                                              |  |                  |         |   |                  |  |         |                |  |  |        |  
|Net defined benefit asset after asset ceiling |  |                  | Ps.(171 | ) |                  |  | Ps.(119 | )              |  |  | Ps.(51 | )
|                                              |  |                  |         |   |                  |  |         |                |  |  |        |  



|16.3 | Trust assets
|---- | ------------

Trust assets consist of
fixed and variable return financial instruments recorded at market value, which are invested as follows:



|                                                           |  |                  |     |   |                  |  |     |                |  |  |     |  
|---------------------------------------------------------- |  | ---------------- | --- | - | ---------------- |  | --- | -------------- |  |  | --- | -
|Type of Instrument                                         |  | December 31,2012 |     |   | December 31,2011 |  |     | January 1,2011 | 
|Fixed return:                                              |  |                  |     |   |                  |  |     |                |  |  |     |  
|Traded securities                                          |  |                  | 10  | % |                  |  | 7   | %              |  |  | 8   | %
|Bank instruments                                           |  |                  | 5   | % |                  |  | 2   | %              |  |  | 6   | %
|Federal government instruments of the respective countries |  |                  | 65  | % |                  |  | 76  | %              |  |  | 67  | %
|Variable return:                                           |  |                  |     |   |                  |  |     |                |  |  |     |  
|Publicly traded shares                                     |  |                  | 20  | % |                  |  | 15  | %              |  |  | 19  | %
|                                                           |  |                  |     |   |                  |  |     |                |  |  |     |  
|                                                           |  |                  | 100 | % |                  |  | 100 | %              |  |  | 100 | %
|                                                           |  |                  |     |   |                  |  |     |                |  |  |     |  

In Mexico, the regulatory framework for pension plans is established in the Income Tax Law and its Regulations, the
Federal Labor Law and the Mexican Social Security Institute Law. None of these laws establish minimum funding levels or a minimum required level of contributions.



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In Brazil, the regulatory framework for pension plans is established by the Brazilian Social Security
Institute (INSS), which indicates that the contributions must be made by the Company and the workers.

In Venezuela, the regulatory framework
for post-employment benefits is established by the Organic Labor Law for Workers (LOTTT) . The organic nature of this law means that its purpose is to defend constitutional rights, and therefore has precedence over other laws.

In Mexico, the Income Tax Law requires that, in the case of private plans, certain notifications must be submitted to the authorities and a certain level
of instruments must be invested in Federal Government securities among others.

The Companys various pension plans have a technical
committee that is responsible for verifying the correct operation of the plans with regard to the payment of benefits, actuarial valuations of the plan, and supervise the trustee. The committee is responsible for determining the investment portfolio
and the types of instruments the fund will be invested in. This technical committee is also responsible for reviewing the correct operation of the plans in all of the countries in which the Company has these benefits.

The risks related to the Companys employee benefit plans are primarily attributable to the plan assets. The Companys plan assets are invested
in a diversified portfolio, which considers the term of the plan so as to invest in assets whose expected return coincides with the estimated future payments.

Since the Mexican Tax Law limits the plan asset investment to 10% for related parties, this risk is not considered to be significant for purposes of the Companys Mexican subsidiaries.

The Companys policy is to invest at least 30% of the fund assets of the Mexico plan in Mexican Federal Government instruments. Guidelines for the
target portfolio have been established for the remaining percentage and investment decisions are made to comply with these guidelines insofar as the market conditions and available funds allow.

In Brazil, the investment target is to obtain the consumer price index (inflation), plus six percent. Investment decisions are made to comply with this
guideline insofar as the market conditions and available funds allow.

On May 7, 2012, the President of Venezuela amended the LOTTT,
which establishes a minimum level of social welfare benefits to which workers have a right when their labor relationship ends for whatever reason. This benefit is computed based on the last salary received by the worker and retroactive to
June 19, 1997 for any employee who joined the Company prior to that date. For employees who joined the Company after June 19, 1997, the benefit is computed based on the date on which the employee joined the Company. An actuarial
computation was performed using the projected unit credit method to determine the amount of the labor obligations that arise, and the Company recorded Ps. 381 in the other expenses caption in the consolidated income statement reflecting past service
costs (see Note 19).

In Mexico, the amounts and types of securities of the Company in related parties included in plan assets are as follows:



|                                                  |  |              |    |  |              |     |    |            |  |     |    | 
|------------------------------------------------- |  | ------------ | -- |  | ------------ | --- | -- | ---------- |  | --- | -- | 
|                                                  |  | December 31, |    |  | December 31, |     |    | January 1, | 
|                                                  |  | 2012         |    |  | 2011         |     |    | 2011       | 
|Debt:                                             |  |              |    |  |              |     |    |            |  |     |    | 
|CEMEX, S. A. B. de C.V.                           |  | Ps.          |   |  |              | Ps. |   |            |  | Ps. | 20 | 
|BBVA Bancomer, S. A. de C.V.                      |  |              | 10 |  |              |     | 30 |            |  |     | 11 | 
|Grupo Televisa, S. A. B. de C.V.                  |  |              | 3  |  |              |     | 3  |            |  |     |   | 
|Grupo Financiero Banorte, S. A. B. de C.V.        |  |              | 8  |  |              |     | 7  |            |  |     |   | 
|Coca-Cola FEMSA                                   |  |              |   |  |              |     | 2  |            |  |     | 2  | 
|El Puerto de Liverpool, S. A.B. de C.V.           |  |              | 5  |  |              |     |   |            |  |     |   | 
|Grupo Industrial Bimbo, S. A. B. de C. V.         |  |              | 3  |  |              |     | 2  |            |  |     | 2  | 
|Capital:                                          |  |              |    |  |              |     |    |            |  |     |    | 
|FEMSA                                             |  |              | 70 |  |              |     | 58 |            |  |     | 97 | 
|Coca-Cola FEMSA                                   |  |              | 8  |  |              |     | 5  |            |  |     |   | 
|Grupo Televisa, S. A. B. de C.V.                  |  |              | 10 |  |              |     |   |            |  |     | 8  | 
|Alfa, S. A. B. de C. V.                           |  |              | 5  |  |              |     |   |            |  |     |   | 
|Grupo Aeroportuario del Sureste, S. A. B. de C.V. |  |              | 8  |  |              |     |   |            |  |     |   | 

In Brazil, the amounts and types of securities of the Company included in plan assets are as follows:



|                                                  |  |              |     |  |              |     |     |            |  |     |     | 
|------------------------------------------------- |  | ------------ | --- |  | ------------ | --- | --- | ---------- |  | --- | --- | 
|                                                  |  | December 31, |     |  | December 31, |     |     | January 1, | 
|Brazil Portfolio                                  |  | 2012         |     |  | 2011         |     |     | 2011       | 
|Debt:                                             |  |              |     |  |              |     |     |            |  |     |     | 
|HSBCSociedad de inversión Atuarial INPC (Brazil) |  | Ps.          | 485 |  |              | Ps. | 509 |            |  | Ps. | 461 | 
|Capital:                                          |  |              |     |  |              |     |     |            |  |     |     | 
|HSBCSociedad de inversión Atuarial INPC (Brazil) |  |              | 104 |  |              |     | 107 |            |  |     | 134 | 

During the years ended December 31, 2012 and 2011, the Company did not make significant contributions to the plan
assets and does not expect to make material contributions to the plan assets during the following fiscal year.



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16.4 Amounts recognized in the consolidated income statements and the consolidated statement of
comprehensive income



|                                |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |     |  |  |     |     | 
|------------------------------- |  | ------------------ | --- |  | ---------------- | --- | --- | ------------------------- |  | --- | --------------------------------------------- |  |  | --------------------------------------------------- | --- |  |  | --- | --- | 
|                                |  | Income Statement   |     |  | OCI              |    
|December 31, 2012               |  | CurrentServiceCost |     |  | Past ServiceCost |     |     | Gain or Losson Settlement |  |     | Net Intereston the NetDefinedBenefitLiability |  |  | Remeasurementsof the
NetDefinedBenefitLiability
(1) |    
|Pension and retirement plans    |  | Ps.                | 184 |  |                  | Ps. |    |                           |  | Ps. | 1                                             |  |  | Ps.                                                 | 136 |  |  | Ps. | 499 | 
|Seniority premiums              |  |                    | 42  |  |                  |     |    |                           |  |     |                                              |  |  |                                                     | 17  |  |  |     | 38  | 
|Postretirement medical services |  |                    | 8   |  |                  |     |    |                           |  |     |                                              |  |  |                                                     | 14  |  |  |     | 25  | 
|Post-employment Venezuela       |  |                    | 49  |  |                  |     | 381 |                           |  |     |                                              |  |  |                                                     | 63  |  |  |     | 71  | 
|                                |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |     |  |  |     |     | 
|Total                           |  | Ps.                | 283 |  |                  | Ps. | 381 |                           |  | Ps. | 1                                             |  |  | Ps.                                                 | 230 |  |  | Ps. | 633 | 
|                                |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |     |  |  |     |     | 
|December 31, 2011               |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |    
|Pension and retirement plans    |  | Ps.                | 164 |  |                  | Ps. |    |                           |  | Ps. | 5                                             |  |  | Ps.                                                 | 151 |  |  | Ps. | 272 | 
|Seniority premiums              |  |                    | 30  |  |                  |     |    |                           |  |     |                                              |  |  |                                                     | 12  |  |  |     | 3   | 
|Postretirement medical services |  |                    | 9   |  |                  |     |    |                           |  |     | (6)                                           |  |  |                                                     | 14  |  |  |     | 1   | 
|                                |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |     |  |  |     |     | 
|Total                           |  | Ps.                | 203 |  |                  | Ps. |    |                           |  | Ps. | (1)                                           |  |  | Ps.                                                 | 177 |  |  | Ps. | 276 | 
|                                |  |                    |     |  |                  |     |     |                           |  |     |                                               |  |  |                                                     |     |  |  |     |     | 



|(1) | Interests due to asset ceiling amounted to Ps. 11 and Ps. 19 in 2012 and 2011, respectively.
|--- | --------------------------------------------------------------------------------------------

For the years ended December 31, 2012 and 2011, current service cost of Ps. 283 and Ps. 203 have been included in the consolidated income statement as cost of goods sold and in administrative and
selling expenses.

Remeasurements of the net defined benefit liability recognized in other comprehensive income are as follows:



|                                                                                               |  |                  |     |   |                  |     |     |  
|---------------------------------------------------------------------------------------------- |  | ---------------- | --- | - | ---------------- | --- | --- | -
|                                                                                               |  | December 31,2012 |     |   | December 31,2011 |    
|Amount accumulated in other comprehensive income as of the beginning of the period, net of tax |  | Ps.              | 190 |   |                  | Ps. | 131 |  
|Actuarial gains and losses arising from exchange rates                                         |  |                  | (13 | ) |                  |     |    |  
|Remeasurements during the year, net of tax                                                     |  |                  | 20  |   |                  |     | 119 |  
|Actuarial gains and losses arising from changes in financial assumptions                       |  |                  | 281 |   |                  |     |    |  
|Changes in the effect of limiting a net defined benefit asset to the asset ceiling             |  |                  | (9  | ) |                  |     | (60 | )
|                                                                                               |  |                  |     |   |                  |     |     |  
|Amount accumulated in other comprehensive income as of the end of the period, net of tax       |  | Ps.              | 469 |   |                  | Ps. | 190 |  
|                                                                                               |  |                  |     |   |                  |     |     |  

Remeasurements of the net defined benefit liability include the following:



| |  |  | The return on plan assets, excluding amounts included in interest expense.
| | - |  | --------------------------------------------------------------------------



| |  |  | Actuarial gains and losses arising from changes in demographic assumptions.
| | - |  | ---------------------------------------------------------------------------



| |  |  | Actuarial gains and losses arising from changes in financial assumptions.
| | - |  | -------------------------------------------------------------------------



| |  |  | Changes in the effect of limiting a net defined benefit asset to the asset ceiling, excluding amounts included in interest expense.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------



F-39



---

##### Table of Contents

16.5 Changes in the balance of the defined benefit obligation for post-employment and other long-term
employee benefits



|                                                    |  |                  |       |   |                  |     |       |  
|--------------------------------------------------- |  | ---------------- | ----- | - | ---------------- | --- | ----- | -
|                                                    |  | December 31,2012 |       |   | December 31,2011 |    
|Pension and Retirement Plans:                       |  |                  |       |   |                  |     |       |  
|Initial balance                                     |  | Ps.              | 3,972 |   |                  | Ps. | 3,297 |  
|Current service cost                                |  |                  | 185   |   |                  |     | 164   |  
|Interest expense                                    |  |                  | 288   |   |                  |     | 263   |  
|Settlement                                          |  |                  | 1     |   |                  |     | 5     |  
|Remeasurements of the net defined benefit liability |  |                  | 238   |   |                  |     | 85    |  
|Foreign exchange (gain) loss                        |  |                  | (67   | ) |                  |     | 45    |  
|Benefits paid                                       |  |                  | (154  | ) |                  |     | (142  | )
|Acquisitions                                        |  |                  | 32    |   |                  |     | 255   |  
|                                                    |  |                  |       |   |                  |     |       |  
|Ending balance                                      |  | Ps.              | 4,495 |   |                  | Ps. | 3,972 |  
|                                                    |  |                  |       |   |                  |     |       |  
|                                                    |  |                 
|Seniority Premiums:                                 |  |                  |       |   |                  |     |       |  
|Initial balance                                     |  | Ps.              | 241   |   |                  | Ps. | 154   |  
|Current service cost                                |  |                  | 42    |   |                  |     | 30    |  
|Interest expense                                    |  |                  | 19    |   |                  |     | 12    |  
|Curtailment                                         |  |                  | (2    | ) |                  |     |      |  
|Remeasurements of the net defined benefit liability |  |                  | 33    |   |                  |     | 2     |  
|Benefits paid                                       |  |                  | (23   | ) |                  |     | (19   | )
|Acquisitions                                        |  |                  | 14    |   |                  |     | 62    |  
|                                                    |  |                  |       |   |                  |     |       |  
|Ending balance                                      |  | Ps.              | 324   |   |                  | Ps. | 241   |  
|                                                    |  |                  |       |   |                  |     |       |  
|                                                    |  |                 
|Postretirement Medical Services:                    |  |                  |       |   |                  |     |       |  
|Initial balance                                     |  | Ps.              | 235   |   |                  | Ps. | 232   |  
|Current service cost                                |  |                  | 8     |   |                  |     | 9     |  
|Interest expense                                    |  |                  | 17    |   |                  |     | 15    |  
|Curtailment                                         |  |                  |      |   |                  |     | (6    | )
|Remeasurements of the net defined benefit liability |  |                  | 25    |   |                  |     |      |  
|Benefits paid                                       |  |                  | (18   | ) |                  |     | (15   | )
|                                                    |  |                  |       |   |                  |     |       |  
|Ending balance                                      |  | Ps.              | 267   |   |                  | Ps. | 235   |  
|                                                    |  |                  |       |   |                  |     |       |  
|                                                    |  |                 
|Post-employment:                                    |  |                  |       |   |                  |     |       |  
|Initial balance                                     |  | Ps.              |      |   |                  | Ps. |      |  
|Current service cost                                |  |                  | 48    |   |                  |     |      |  
|Past service cost                                   |  |                  | 381   |   |                  |     |      |  
|Interest expense                                    |  |                  | 63    |   |                  |     |      |  
|Remeasurements of the net defined benefit liability |  |                  | 108   |   |                  |     |      |  
|Benefits paid                                       |  |                  | (6    | ) |                  |     |      |  
|                                                    |  |                  |       |   |                  |     |       |  
|Ending balance                                      |  | Ps.              | 594   |   |                  | Ps. |      |  
|                                                    |  |                  |       |   |                  |     |       |  

16.6 Changes in the balance of plan assets



|                              |  |                  |       |   |                  |     |       |  
|----------------------------- |  | ---------------- | ----- | - | ---------------- | --- | ----- | -
|                              |  | December 31,2012 |       |   | December 31,2011 |    
|Total Plan Assets             |  |                  |       |   |                  |     |       |  
|Initial balance               |  | Ps.              | 1,991 |   |                  | Ps. | 1,544 |  
|Actual return on trust assets |  |                  | 145   |   |                  |     | 53    |  
|Foreign exchange (gain) loss  |  |                  | (91   | ) |                  |     | 6     |  
|Life annuities                |  |                  | 29    |   |                  |     | 152   |  
|Benefits paid                 |  |                  | (12   | ) |                  |     | (12   | )
|Acquisitions                  |  |                  | 48    |   |                  |     | 248   |  
|                              |  |                  |       |   |                  |     |       |  
|Ending balance                |  | Ps.              | 2,110 |   |                  | Ps. | 1,991 |  
|                              |  |                  |       |   |                  |     |       |  

As a result of the Companys investments in life annuities plan for qualified employees of Mexican Subsidiaries,
management does not expect to make material contributions to plan assets during the following fiscal year.

16.7 Variation in assumptions

The Company decided that the relevant actuarial assumptions that are subject to sensitivity and valuated through the projected unit credit
method, are the discount rate, the salary increase rate and healthcare cost increase rate. The reasons for choosing these assumptions are as follows:



| |  |  | Discount rate: The rate that determines the value of the obligations over time.
| | - |  | -------------------------------------------------------------------------------



| |  |  | Salary increase rate: The rate that considers the salary increase which implies an increase in the benefit payable.
| | - |  | -------------------------------------------------------------------------------------------------------------------



| |  |  | Healthcare cost increase rate: The rate that considers the trends of health care costs which implies an impact on the postretirement medical service
obligations and the cost for the year.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



F-40



---

##### Table of Contents

The following table presents the impact in absolute terms of a variation of 1% in the significant actuarial
assumptions on the net defined benefit liability associated with the Companys defined benefit plans:



|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|------------------------------------------------------------------------------------------------------------------------ |  | ------------------- | --- |  | ---------------- | --- | --- | ------------------------ |  | --- | --------------------------------------------- |  |  | ------------------------------------------------------- | --- |  |  | --- | ----- | 
|+1%:                                                                                                                     |  | Income Statement    |     |  | OCI              |    
|Discount rate used to calculate the defined benefit obligation and the net interest on the net defined
benefit liability |  | CurrentService Cost |     |  | PastService Cost |     |     | Gain orLoss onSettlement |  |     | Net Interest onthe NetDefinedBenefitLiability |  |  | Remeasurementsof the
NetDefinedBenefitLiability (Asset) |    
|Pension and retirement plans                                                                                             |  | Ps.                 | 161 |  |                  | Ps. |    |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 128 |  |  | Ps. | 104   | 
|Seniority premiums                                                                                                       |  |                     | 38  |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 17  |  |  |     | 5     | 
|Postretirement medical services                                                                                          |  |                     | 6   |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 15  |  |  |     | (7)   | 
|Post-employment                                                                                                          |  |                     | 34  |  |                  |     | 320 |                          |  |     |                                              |  |  |                                                         | 52  |  |  |     | 15    | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Total                                                                                                                    |  | Ps.                 | 239 |  |                  | Ps. | 320 |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 212 |  |  | Ps. | 117   | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Expected salary increase                                                                                                 |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Pension and retirement plans                                                                                             |  | Ps.                 | 215 |  |                  | Ps. |    |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 161 |  |  | Ps. | 793   | 
|Seniority premiums                                                                                                       |  |                     | 48  |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 20  |  |  |     | 73    | 
|Post-employment                                                                                                          |  |                     | 58  |  |                  |     | 511 |                          |  |     |                                              |  |  |                                                         | 85  |  |  |     | 302   | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Total                                                                                                                    |  | Ps.                 | 321 |  |                  | Ps. | 511 |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 266 |  |  | Ps. | 1,168 | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Assumed rate of increase in healthcare costs                                                                             |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Postretirement medical services                                                                                          |  | Ps.                 | 10  |  |                  | Ps. |    |                          |  | Ps. |                                              |  |  | Ps.                                                     | 17  |  |  | Ps. | 63    | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|-1%:                                                                                                                     |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Discount rate used to calculate the defined benefit obligation and the net interest on the net defined
benefit liability |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Pension and retirement plans                                                                                             |  | Ps.                 | 217 |  |                  | Ps. |    |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 148 |  |  | Ps. | 917   | 
|Seniority premiums                                                                                                       |  |                     | 47  |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 19  |  |  |     | 72    | 
|Postretirement medical services                                                                                          |  |                     | 10  |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 15  |  |  |     | 65    | 
|Post-employment                                                                                                          |  |                     | 51  |  |                  |     | 457 |                          |  |     |                                              |  |  |                                                         | 76  |  |  |     | 225   | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Total                                                                                                                    |  | Ps.                 | 325 |  |                  | Ps. | 457 |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 258 |  |  | Ps. | 1,279 | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Expected salary increase                                                                                                 |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Pension and retirement plans                                                                                             |  | Ps.                 | 163 |  |                  | Ps. |    |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 123 |  |  | Ps. | 228   | 
|Seniority premiums                                                                                                       |  |                     | 37  |  |                  |     |    |                          |  |     |                                              |  |  |                                                         | 15  |  |  |     | 3     | 
|Post-employment                                                                                                          |  |                     | 29  |  |                  |     | 279 |                          |  |     |                                              |  |  |                                                         | 45  |  |  |     | (44)  | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Total                                                                                                                    |  | Ps.                 | 229 |  |                  | Ps. | 279 |                          |  | Ps. | 1                                             |  |  | Ps.                                                     | 183 |  |  | Ps. | 187   | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 
|Assumed rate of increase in healthcare costs                                                                             |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |    
|Postretirement medical services                                                                                          |  | Ps.                 | 6   |  |                  | Ps. |    |                          |  | Ps. |                                              |  |  | Ps.                                                     | 12  |  |  | Ps. | (6)   | 
|                                                                                                                         |  |                     |     |  |                  |     |     |                          |  |     |                                               |  |  |                                                         |     |  |  |     |       | 

16.8 Post-employment and other long-term employee benefits expense

For the years ended December 31, 2012 and 2011, employee benefits expenses recognized in the consolidated income statements are as follows:



|                                                                    |  |      |       |  |      |     |     | 
|------------------------------------------------------------------- |  | ---- | ----- |  | ---- | --- | --- | 
|                                                                    |  | 2012 |       |  | 2011 |    
|Post employment benefits                                            |  | Ps.  | 283   |  |      | Ps. | 203 | 
|Post employment benefits recognized in other expenses (see Note 19) |  |      | 381   |  |      |     |    | 
|Share-based payments                                                |  |      | 275   |  |      |     | 253 | 
|Termination benefits                                                |  |      | 541   |  |      |     | 411 | 
|                                                                    |  |      |       |  |      |     |     | 
|                                                                    |  | Ps.  | 1,480 |  |      | Ps. | 867 | 
|                                                                    |  |      |       |  |      |     |     | 



F-41



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##### Table of Contents

17 Bonus Program

17.1 Quantitative and qualitative objectives

The bonus program for executives is based on
complying with certain goals established annually by management, which include quantitative and qualitative objectives, and special projects.

The quantitative objectives represent approximately 50% of the bonus, and are based on the Economic Value Added (EVA) methodology. The
objective established for the executives at each entity is based on a combination of the EVA per entity and the EVA generated by the Company, calculated at approximately 70% and 30%, respectively. The qualitative objectives and special projects
represent the remaining 50% of the annual bonus and are based on the critical success factors established at the beginning of the year for each executive.

The bonus amount is determined based on each eligible participants level of responsibility and based on the EVA generated by the applicable business unit the employee works for. This formula is
established by considering the level of responsibility within the organization, the employees evaluation and competitive compensation in the market. The bonus is granted to the eligible employee on an annual basis and after withholding
applicable taxes. The Company contributes the individual employees special bonus (after taxes) in cash to the Administrative Trust (which is controlled and consolidated by FEMSA), who then uses the funds to purchase FEMSA or Coca-Cola FEMSA
shares (as instructed by the Administrative Trusts Technical Committee), which are then allocated to such employee.

17.2 Share-based
payment bonus plan

The Company has implemented a stock incentive plan for the benefit of its senior executives. As discussed above, this
plan uses as its main evaluation metric the Economic Value Added, or EVA. Under the EVA stock incentive plan, eligible employees are entitled to receive a special annual bonus, to be paid in shares of FEMSA or Coca-Cola FEMSA, as applicable or
(2) stock options (the plan considers providing stock options to employees; however, since inception only shares of FEMSA or Coca-Cola FEMSA have been granted).

The plan is managed by FEMSAs chief executive officer (CEO), with the support of the board of directors, together with the CEO of the respective sub-holding company. FEMSAs Board of Directors
is responsible for approving the plans structure, and the annual amount of the bonus. Each year, FEMSAs CEO in conjunction with the Evaluation and Compensation Committee of the board of directors and the CEO of the respective sub-holding
company determine the employees eligible to participate in the plan and the bonus formula to determine the number of shares to be received, which vest ratably over a six year period. On such date, the Company and the eligible employee agree to the
share-based payment arrangement, being when it and the counterparty have a shared understanding of the terms and conditions of the arrangement. FEMSA accounts for its share-based payment bonus plan as an equity-settled share based payment
transaction as it will ultimately settle its obligations with its employees by issuing its own shares or those of its subsidiary Coca-Cola FEMSA.

The Administrative Trust tracks the individual employees account balance. FEMSA created the Administrative Trust with the objective of administering the purchase of FEMSA and Coca-Cola FEMSA shares
by each of its subsidiaries with eligible executives participating in the stock incentive plan. The Administrative Trusts objectives are to acquire FEMSA shares, or shares of Coca- Cola FEMSA and to manage the shares granted to the individual
employees based on instructions set forth by the Technical Committee. Once the shares are acquired following the Technical Committees instructions, the Administrative Trust assigns to each participant their respective rights. As the trust is
controlled and therefore consolidated by FEMSA, shares purchased in the market and held within the Administrative Trust are presented as treasury stock (as it relates to FEMSAs shares) or as a reduction of the noncontrolling interest (as it
relates to Coca-Cola FEMSAs shares) in the consolidated statement of changes in equity, line issuance (repurchase) of shares associated with share-based payment plans. Should an employee leave prior to their shares vesting, they would lose the
rights to such shares, which would then remain within the Administrative Trust and be able to be reallocated to other eligible employees as determined by the Company. The incentive plan target is expressed in months of salary, and the final amount
payable is computed based on a percentage of compliance with the goals established every year. For the years ended December 31, 2012 and 2011, the compensation expense recorded in the consolidated income statement amounted to Ps. 275 and Ps.

253, respectively.

All shares held
in the Administrative Trust are considered outstanding for diluted earnings per share purposes and dividends on shares held by the trusts are charged to retained earnings.

As of December 31, 2012 and 2011, the number of shares held by the trust associated with the Companys share based payment plans is as follows:



|                                                                     |           |                  |            |      |  |  |            |   |  |      |            |   |  |  |           |  
|-------------------------------------------------------------------- | --------- | ---------------- | ---------- | ---- |  |  | ---------- | - |  | ---- | ---------- | - |  |  | --------- | -
|                                                                     |           | Number of Shares |           
|                                                                     | FEMSA UBD |                  |            | KOFL | 
|                                                                     | 2012      |                  |            | 2011 |  |  | 2012       |   |  | 2011 |           
|Beginning balance                                                    |           |                  | 9,400,083  |      |  |  | 10,197,507 |   |  |      | 2,714,552  |   |  |  | 3,049,376 |  
|Shares acquired by the Administrative Trust and granted to employees |           |                  | 2,390,815  |      |  |  | 2,438,590  |   |  |      | 749,830    |   |  |  | 651,870   |  
|Shares released from Administrative trust to employees upon vesting  |           |                  | (3,374,871 | )    |  |  | (3,236,014 | ) |  |      | (1,042,506 | ) |  |  | (986,694  | )
|Forfeitures                                                          |           |                  |           |      |  |  |           |   |  |      |           |   |  |  |          |  
|                                                                     |           |                  |            |      |  |  |            |   |  |      |            |   |  |  |           |  
|Ending balance                                                       |           |                  | 8,416,027  |      |  |  | 9,400,083  |   |  |      | 2,421,876  |   |  |  | 2,714,552 |  
|                                                                     |           |                  |            |      |  |  |            |   |  |      |            |   |  |  |           |  

The fair value of the shares held by the trust as of the end of December 31, 2012 and 2011 was Ps. 1,552 and Ps.
1,297, respectively, based on quoted market prices of those dates.



F-42



---

##### Table of Contents

18 Bank Loans and Notes Payables



|                               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|------------------------------ |  | ------------------- | --------- | - | -------- |  | ------- | ----------------------------- |  |  | -------------------------- | - |  | ----------------------------- | ------ | - | --------------------------- |  | --------- | ---- |  |  | --------- | - |  | -------- | ---------- | - | -------- |  | ---------- |  |  |  | ---------- | - |  |  | ---------- | -
|                               |  | At December 31,
(1) |           |   | 2018 and |  |         | CarryingValue at
December 31, |  |  | Fair Value at December 31, |   |  | CarryingValue at
December 31, |        |   | CarryingValue at
January 1, | 
|(in millions of Mexican pesos) |  | 2013                |           |   | 2014     |  |         | 2015                          |  |  | 2016                       |   |  | 2017                          |        |   | Thereafter                  |  |           | 2012 |  |  | 2012      |   |  | 2011 (1) |            |   | 2011 (1) | 
|Short-term debt:               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Fixed rate debt:               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Argentine pesos                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                     |  |                     | Ps. 291   |   |          |  | Ps.    |                               |  |  | Ps.                       |   |  |                               | Ps.   |   |                             |  | Ps.      |      |  |  | Ps.      |   |  |          | Ps. 291    |   |          |  | Ps. 291    |  |  |  | Ps. 325    |   |  |  | Ps. 506    |  
|Interest rate                  |  |                     | 19.2      | % |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 19.2       | % |          |  |            |  |  |  | 14.9       | % |  |  | 15.3       | %
|Mexican pesos                  |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Finance leases                 |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |           |  |  |  | 18         |   |  |  |           |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |            |  |  |  | 6.9        | % |  |  |           |  
|Variable rate debt:            |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Colombian pesos                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                     |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |           |  |  |  | 295        |   |  |  | 1,072      |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |            |  |  |  | 6.8        | % |  |  | 4.4        | %
|Brazilian Reais                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                     |  |                     | 19        |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 19         |   |          |  | 19         |  |  |  |           |   |  |  |           |  
|Interest rate                  |  |                     | 8.1       | % |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 8.1        | % |          |  |            |  |  |  |           |   |  |  |           |  
|U.S. dollars (bank loans)      |  |                     | 3,903     |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 3,903      |   |          |  | 3,899      |  |  |  |           |   |  |  |           |  
|Interest rate                  |  |                     | 0.6       | % |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 0.6        | % |          |  |            |  |  |  |           |   |  |  |           |  
|                               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Total short-term debt          |  |                     | Ps. 4,213 |   |          |  | Ps.    |                               |  |  | Ps.                       |   |  |                               | Ps.   |   |                             |  | Ps.      |      |  |  | Ps.      |   |  |          | Ps. 4,213  |   |          |  | Ps. 4,209  |  |  |  | Ps. 638    |   |  |  | Ps. 1,578  |  
|                               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Long-term debt:                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Fixed rate debt:               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Argentine pesos                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                     |  |                     | 180       |   |          |  | 336     |                               |  |  | 13                         |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 529        |   |          |  | 514        |  |  |  | 595        |   |  |  | 684        |  
|Interest rate                  |  |                     | 18.7      | % |          |  | 20.7    | %                             |  |  | 15.0                       | % |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 19.9       | % |          |  |            |  |  |  | 16.4       | % |  |  | 16.5       | %
|Brazilian reais                |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                     |  |                     | 17        |   |          |  | 21      |                               |  |  | 21                         |   |  |                               | 21     |   |                             |  | 19        |      |  |  | 20        |   |  |          | 119        |   |          |  | 114        |  |  |  | 82         |   |  |  | 81         |  
|Interest rate                  |  |                     | 3.8       | % |          |  | 3.6     | %                             |  |  | 3.6                        | % |  |                               | 3.6    | % |                             |  | 3.6       | %    |  |  | 4.5       | % |  |          | 3.8        | % |          |  |            |  |  |  | 4.5        | % |  |  | 4.5        | %
|Finance leases                 |  |                     | 4         |   |          |  | 4       |                               |  |  | 3                          |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 11         |   |          |  | 11         |  |  |  | 17         |   |  |  | 21         |  
|Interest rate                  |  |                     | 4.5       | % |          |  | 4.5     | %                             |  |  | 4.5                        | % |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          | 4.5        | % |          |  |            |  |  |  | 4.5        | % |  |  | 4.5        | %
|U.S. dollars                   |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Yankee Bond                    |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  | 6,458     |   |  |          | 6,458      |   |          |  | 7,351      |  |  |  | 6,940      |   |  |  | 6,121      |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  | 4.6       | % |  |          | 4.6        | % |          |  |            |  |  |  | 4.6        | % |  |  | 4.6        | %
|Finance leases                 |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |           |  |  |  |           |   |  |  | 4          |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  |          |   |  |          |           |   |          |  |            |  |  |  |           |   |  |  | 3.8        | %
|Mexican pesos                  |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Units of investment            |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|(UDIs)                         |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  | 3,567     |      |  |  |          |   |  |          | 3,567      |   |          |  | 3,567      |  |  |  | 3,337      |   |  |  | 3,193      |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  | 4.2       | %    |  |  |          |   |  |          | 4.2        | % |          |  |            |  |  |  | 4.2        | % |  |  | 4.2        | %
|Domestic senior notes          |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  | 2,495     |   |  |          | 2,495      |   |          |  | 2,822      |  |  |  | 2,495      |   |  |  |           |  
|Interest rate                  |  |                     |          |   |          |  |        |                               |  |  |                           |   |  |                               |       |   |                             |  |          |      |  |  | 8.3       | % |  |          | 8.3        | % |          |  |            |  |  |  | 8.3        | % |  |  |           |  
|                               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  
|Subtotal                       |  |                     | Ps. 201   |   |          |  | Ps. 361 |                               |  |  | Ps. 37                     |   |  |                               | Ps. 21 |   |                             |  | Ps. 3,586 |      |  |  | Ps. 8,973 |   |  |          | Ps. 13,179 |   |          |  | Ps. 14,379 |  |  |  | Ps. 13,466 |   |  |  | Ps. 10,104 |  
|                               |  |                     |           |   |          |  |         |                               |  |  |                            |   |  |                               |        |   |                             |  |           |      |  |  |           |   |  |          |            |   |          |  |            |  |  |  |            |   |  |  |            |  



|(1) | All interest rates are weighted average annual rates.
|--- | -----------------------------------------------------



F-43



---

##### Table of Contents

|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|------------------------------------------------------------ |  | ----------------------------------------------- | --------- | - | -------- |  | --------- | ------------ |  |  | -------------------- | - |  | ------------ | --------- | - | ------------------ |  | --------- | ---- |  |  | --------- |  |  | -------- | ---------- | - | -------------- |  | ---------- |  |  |  | ---------- | - |  |  | ---------- | -
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  | Fair      |  |  |          |            |   |                | 
|                                                             |  | At December 31,
(1)                             |           |   | 2018 and |  |           | December 31, |  |  | Value atDecember 31, |   |  | December 31, |           |   | January 1,         | 
|(in millions of Mexican pesos)                               |  | 2013                                            |           |   | 2014     |  |           | 2015         |  |  | 2016                 |   |  | 2017         |           |   | Thereafter         |  |           | 2012 |  |  | 2012      |  |  | 2011 (1) |            |   | 2011 (1)       | 
|Variable rate debt:                                          |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|U. S. dollars                                                |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                                                   |  |                                                 | Ps. 195   |   |          |  | Ps. 2,600 |              |  |  | Ps. 5,195            |   |  |              | Ps.      |   |                    |  | Ps.      |      |  |  | Ps.      |  |  |          | Ps. 7,990  |   |                |  | Ps. 8,008  |  |  |  | Ps. 251    |   |  |  | Ps. 222    |  
|Interest rate                                                |  |                                                 | 0.6       | % |          |  | 0.9       | %            |  |  | 0.9                  | % |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 0.9        | % |                |  |            |  |  |  | 0.7        | % |  |  | 0.6        | %
|Mexican pesos                                                |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Domestic senior notes                                        |  |                                                 | 3,500     |   |          |  |          |              |  |  |                     |   |  |              | 2,511     |   |                    |  |          |      |  |  |          |  |  |          | 6,011      |   |                |  | 5,999      |  |  |  | 8,843      |   |  |  | 8,000      |  
|Interest rate                                                |  |                                                 | 4.8       | % |          |  |          |              |  |  |                     |   |  |              | 5.0       | % |                    |  |          |      |  |  |           |  |  |          | 5.0        | % |                |  |            |  |  |  | 4.7        | % |  |  | 4.8        | %
|Bank loans                                                   |  |                                                 | 266       |   |          |  | 1,370     |              |  |  | 2,744                |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 4,380      |   |                |  | 4,430      |  |  |  | 4,550      |   |  |  | 4,340      |  
|Interest rate                                                |  |                                                 | 5.1       | % |          |  | 5.1       | %            |  |  | 5.1                  | % |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 5.1        | % |                |  |            |  |  |  | 5.0        | % |  |  | 5.1        | %
|Argentine pesos                                              |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                                                   |  |                                                 | 106       |   |          |  |          |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 106        |   |                |  | 106        |  |  |  | 130        |   |  |  |           |  
|Interest rate                                                |  |                                                 | 22.9      | % |          |  |          |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 22.9       | % |                |  |            |  |  |  | 27.3       | % |  |  |           |  
|Brazilian reais                                              |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                                                   |  |                                                 |          |   |          |  | 106       |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 106        |   |                |  |           |  |  |  |           |   |  |  |           |  
|Interest rate                                                |  |                                                 |          |   |          |  | 8.9       | %            |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 8.9        | % |                |  |            |  |  |  |           |   |  |  |           |  
|Finance leases                                               |  |                                                 | 36        |   |          |  | 40        |              |  |  | 43                   |   |  |              | 30        |   |                    |  |          |      |  |  |          |  |  |          | 149        |   |                |  | 149        |  |  |  | 193        |   |  |  |           |  
|Interest rate                                                |  |                                                 | 10.5      | % |          |  | 10.5      | %            |  |  | 10.5                 | % |  |              | 10.5      | % |                    |  |          |      |  |  |           |  |  |          | 10.5       | % |                |  |            |  |  |  | 11.0       | % |  |  |           |  
|Colombian pesos                                              |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Bank loans                                                   |  |                                                 |          |   |          |  | 1,023     |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 1,023      |   |                |  | 990        |  |  |  | 935        |   |  |  | 994        |  
|Interest rate                                                |  |                                                 |          |   |          |  | 6.8       | %            |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 6.8        | % |                |  |            |  |  |  | 6.1        | % |  |  | 4.7        | %
|Finance leases                                               |  |                                                 | 185       |   |          |  |          |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 185        |   |                |  | 186        |  |  |  | 386        |   |  |  |           |  
|Interest rate                                                |  |                                                 | 6.8       | % |          |  |          |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 6.8        | % |                |  |            |  |  |  | 6.6        | % |  |  |           |  
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Subtotal                                                     |  |                                                 | 4,288     |   |          |  | 5,139     |              |  |  | 7,982                |   |  |              | 2,541     |   |                    |  |          |      |  |  |          |  |  |          | 19,950     |   |                |  | 19,868     |  |  |  | 15,288     |   |  |  | 13,556     |  
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Total long-term debt                                         |  |                                                 | Ps. 4,489 |   |          |  | Ps. 5,500 |              |  |  | Ps. 8,019            |   |  |              | Ps. 2,562 |   |                    |  | Ps. 3,586 |      |  |  | Ps. 8,973 |  |  |          | Ps. 33,129 |   |                |  | Ps. 34,247 |  |  |  | Ps. 28,754 |   |  |  | Ps. 23,660 |  
|Current portion of long-term debt                            |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          | (4,489     | ) |                |  |            |  |  |  | (4,935     | ) |  |  | (1,725     | )
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          | Ps. 28,640 |   |                |  |            |  |  |  | Ps. 23,819 |   |  |  | Ps. 21,935 |  
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|(1)    All interest rates are weighted average annual rates. | 
|                                                             |  |                                                 |           |   |          |  |           |              |  | 
|Hedging Derivative Financial Instruments
(1)                 |  | 2013                                            |           |   | 2014     |  |           | 2015         |  |  | 2016                 |   |  | 2017         |           |   | 2018 andThereafter |  |           | 2012 |  |  |           |  |  | 2011     |            |   | January 1,2011 | 
|                                                             |  | (notional amounts in millions of Mexican pesos) |          
|Cross currency swaps:                                        |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Units of investments to                                      |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Mexican pesos and variable rate:                             |  |                                                 |          |   |          |  |          |              |  |  |                     |   |  |              | 2,500     |   |                    |  |          |      |  |  |          |  |  |          | 2,500      |   |                |  |            |  |  |  | 2,500      |   |  |  | 2,500      |  
|Interest pay rate                                            |  |                                                 |          |   |          |  |          |              |  |  |                     |   |  |              | 4.7       | % |                    |  |          |      |  |  |          |  |  |          | 4.7        | % |                |  |            |  |  |  | 4.6        | % |  |  | 4.7        | %
|Interest receive rate                                        |  |                                                 |          |   |          |  |          |              |  |  |                     |   |  |              | 4.2       | % |                    |  |          |      |  |  |          |  |  |          | 4.2        | % |                |  |            |  |  |  | 4.2        | % |  |  | 4.2        | %
|U. S. dollars to Mexican pesos:                              |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Variable to variable                                         |  |                                                 |          |   |          |  | 2,553     |              |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 2,553      |   |                |  |            |  |  |  |           |   |  |  |           |  
|Interest pay rate                                            |  |                                                 |          |   |          |  | 3.7       | %            |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 3.7        | % |                |  |            |  |  |  |           |   |  |  |           |  
|Interest receive rate                                        |  |                                                 |          |   |          |  | 1.4       | %            |  |  |                     |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 1.4        | % |                |  |            |  |  |  |           |   |  |  |           |  
|                                                             |  |                                                 |           |   |          |  |           |              |  | 
|Interest rate swap:                                          |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Mexican pesos                                                |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  
|Variable to fixed rate:                                      |  |                                                 | 3,787     |   |          |  | 575       |              |  |  | 1,963                |   |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 6,325      |   |                |  |            |  |  |  | 6,638      |   |  |  | 5,260      |  
|Interest pay rate                                            |  |                                                 | 8.2       | % |          |  | 8.4       | %            |  |  | 8.6                  | % |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 8.4        | % |                |  |            |  |  |  | 8.3        | % |  |  | 8.1        | %
|Interest receive rate                                        |  |                                                 | 4.9       | % |          |  | 5.1       | %            |  |  | 5.1                  | % |  |              |          |   |                    |  |          |      |  |  |          |  |  |          | 5.0        | % |                |  |            |  |  |  | 4.9        | % |  |  | 4.9        | %
|                                                             |  |                                                 |           |   |          |  |           |              |  |  |                      |   |  |              |           |   |                    |  |           |      |  |  |           |  |  |          |            |   |                |  |            |  |  |  |            |   |  |  |            |  



|(1) | All interest rates are weighted average annual rates.
|--- | -----------------------------------------------------

For the years ended December 31, 2012 and 2011, interest expense is comprised as follows:

|                                                   |  |      |           |   |      |  |           |  
|-------------------------------------------------- |  | ---- | --------- | - | ---- |  | --------- | -
|                                                   |  | 2012 |           |   | 2011 | 
|Interest on debts and borrowings                   |  |      | Ps. 2,029 |   |      |  | Ps. 2,083 |  
|Finance charges payable under capitalized interest |  |      | (38       | ) |      |  | (185      | )
|Finance charges for employee benefits              |  |      | 230       |   |      |  | 177       |  
|Derivative instruments                             |  |      | 142       |   |      |  | 111       |  
|Finance operating charges                          |  |      | 98        |   |      |  | 103       |  
|Finance charges payable under finance leases       |  |      | 45        |   |      |  | 13        |  
|                                                   |  |      |           |   |      |  |           |  
|                                                   |  |      | Ps. 2,506 |   |      |  | Ps. 2,302 |  
|                                                   |  |      |           |   |      |  |           |  



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On December 4, 2007, the Company obtained the approval from the National Banking and Securities
Commission (Comisión Nacional Bancaria y de Valores or CNBV) for the issuance of long-term domestic senior notes (Certificados Bursátiles) in the amount of Ps. 10,000 (nominal amount) or its equivalent in
investment units. As of December 31, 2012, the Company has issued the following domestic senior notes: i) on December 7, 2007, the Company issued domestic senior notes composed of Ps. 3,500 (nominal amount) with a maturity date on
November 29, 2013 and a floating interest rate; ii) on December 7, 2007, the Company issued domestic senior notes in the amount of 637,587,000 investment units (Ps. 2,500 nominal amount), with a maturity date on November 24, 2017 and
a fixed interest rate, iii) on May 26, 2008, the Company issued domestic senior notes composed of Ps. 1,500 (nominal amount), with a maturity date on May 23, 2011 and a floating interest rate, which was paid at maturity.

Coca-Cola FEMSA has the following domestic senior notes: a) issued in the Mexican stock exchange: i) Ps. 2,500 (nominal amount) with a maturity date in
2016 and a variable interest rate and ii) Ps. 2,500 (nominal amount) with a maturity date in 2021 and fixed interest rate of 8.3%; b) issued in the NYSE a Yankee Bond of $500 with interest at a fixed rate of 4.6% and maturity date on February

15, 2020. Propimex, S. de R.L. de C.V. (subsidiary) guaranteed these notes.

During 2012, Coca-Cola FEMSA contracted the following bilateral Bank loans denominated in U.S. dollars: i) $300 (nominal amount) with a maturity date in 2013 and variable interest rate, ii) $200 (nominal
amount) with a maturity date in 2014 and variable interest rate and $400 (nominal amount) with a maturity date in 2015 and variable interest rate.

The Company has financing from different institutions under agreements that stipulate different restrictions and covenants, which mainly consist of maximum levels of leverage and capitalization as well as
minimum consolidated net worth and debt and interest coverage ratios. As of the date of these consolidated financial statements, the Company was in compliance with all restrictions and covenants contained in its financing agreements.

19 Other Income and Expenses



|                                                              |  |      |           |  |      |     |       | 
|------------------------------------------------------------- |  | ---- | --------- |  | ---- | --- | ----- | 
|                                                              |  | 2012 |           |  | 2011 |    
|Gain on sale of shares (see Note 4)                           |  |      | Ps. 1,215 |  |      | Ps. |      | 
|Gain on sale of long-lived assets                             |  |      | 132       |  |      |     | 95    | 
|Sale of waste material                                        |  |      | 43        |  |      |     | 40    | 
|Write off-contingencies                                       |  |      | 76        |  |      |     | 80    | 
|Others                                                        |  |      | 279       |  |      |     | 166   | 
|                                                              |  |      |           |  |      |     |       | 
|Other income                                                  |  |      | Ps. 1,745 |  |      | Ps. | 381   | 
|                                                              |  |      |           |  |      |     |       | 
|Contingencies associated with prior acquisitions or disposals |  |      | 213       |  |      |     | 226   | 
|Impairment of non current assets                              |  |      | 384       |  |      |     | 146   | 
|Disposal of long-lived assets (1)                             |  |      | 133       |  |      |     | 656   | 
|Foreign exchange                                              |  |      | 40        |  |      |     | 11    | 
|Securities taxes from Colombia                                |  |      | 40        |  |      |     | 197   | 
|Severance payments                                            |  |      | 349       |  |      |     | 256   | 
|Donations (2)                                                 |  |      | 200       |  |      |     | 200   | 
|Effect of new labor law (LOTTT) (see Note 16) (3)             |  |      | 381       |  |      |     |      | 
|Other                                                         |  |      | 233       |  |      |     | 380   | 
|                                                              |  |      |           |  |      |     |       | 
|Other expenses                                                |  |      | Ps. 1,973 |  |      | Ps. | 2,072 | 
|                                                              |  |      |           |  |      |     |       | 



|(1) | Charges related to fixed assets retirement from ordinary operations and other long-lived assets.
|--- | ------------------------------------------------------------------------------------------------

|(2) | In this caption are included the gain on the sale of 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Power Farm (see Note 10)
offsetting to the donation made to Fundación FEMSA, A. C. (see Note 14).
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | This amount relates to the past service cost related to post-employment by Ps. 381 as a result of the effect of the change in LOTTT and it is included in the
consolidated income statement under the Other expenses caption.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

20 Financial Instruments

Fair Value of Financial Instruments

The
Company uses a three-level fair value hierarchy to prioritize the inputs used to measure the fair value of its financial instruments. The three input levels are described as follows:



| |  |  | Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the
measurement date.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 2: inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly or indirectly.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 3: are unobservable inputs for the asset or liability. Unobservable inputs shall be used to measure fair value to the extent that observable
inputs are not available, thereby allowing for situations in which there is little, if any, market activity for the asset or liability at the measurement date.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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The Company measures the fair value of its financial assets and liabilities classified as level 2, applying
the income approach method, which estimates the fair value based on expected cash flows discounted to net present value. The following table summarizes the Companys financial assets and liabilities measured at fair value, as of
December 31, 2012 and 2011 and as of January 1, 2011:



|                                                        |  |                   |    |  |                   |  |       |                 |  |  |         |  |  |         |     |  |         |  |    |  |  |  |     | 
|------------------------------------------------------- |  | ----------------- | -- |  | ----------------- |  | ----- | --------------- |  |  | ------- |  |  | ------- | --- |  | ------- |  | -- |  |  |  | --- | 
|                                                        |  | December 31, 2012 |    |  | December 31, 2011 |  |       | January 1, 2011 | 
|                                                        |  | Level 1           |    |  | Level 2           |  |       | Level 1         |  |  | Level 2 |  |  | Level 1 |     |  | Level 2 | 
|Available-for-sale investments                          |  |                   | 12 |  |                   |  |       |                 |  |  | 330     |  |  |         |     |  |         |  | 66 |  |  |  |     | 
|Derivative financial instrument (current asset)         |  |                   |    |  |                   |  | 106   |                 |  |  |         |  |  |         | 530 |  |         |  |    |  |  |  | 15  | 
|Derivative financial instrument (non-current asset)     |  |                   |    |  |                   |  | 1,144 |                 |  |  |         |  |  |         | 850 |  |         |  |    |  |  |  | 707 | 
|Derivative financial instrument (current liability)     |  |                   |    |  |                   |  | 279   |                 |  |  |         |  |  |         | 5   |  |         |  |    |  |  |  | 8   | 
|Derivative financial instrument (non-current liability) |  |                   |    |  |                   |  | 212   |                 |  |  |         |  |  |         | 563 |  |         |  |    |  |  |  | 651 | 

The Company has no assets or liabilities classified as level 3 for fair value measurement.

20.1 Total debt

The fair value of bank
and syndicated loans is calculated based on the discounted value of contractual cash flows whereby the discount rate is estimated using rates currently offered for debt of similar amounts and maturities, which is considered to be level 2 in the fair
value hierarchy. The fair value of the Companys publicly traded debt is based on quoted market prices as of December 31, 2012 and 2011 and as of January 1, 2011, which is considered to be level 1 in the fair value hierarchy.



|               |  |      |            |  |      |  |            |                 |  |  |            | 
|-------------- |  | ---- | ---------- |  | ---- |  | ---------- | --------------- |  |  | ---------- | 
|               |  | 2012 |            |  | 2011 |  |            | January 1, 2011 | 
|Carrying value |  |      | Ps. 37,342 |  |      |  | Ps. 29,392 |                 |  |  | Ps. 25,238 | 
|Fair value     |  |      | 38,456     |  |      |  | 30,302     |                 |  |  | 25,451     | 

20.2 Interest rate swaps

The Company uses interest rate swaps to offset the interest rate risk associated with its borrowings, pursuant to which it pays amounts based on a fixed rate and receives amounts based on a floating rate.
These instruments have been designated as cash flow hedges and are recognized in the consolidated statement of financial position at their estimated fair value. The fair value is estimated using formal technical models. The valuation method involves
discounting to present value the expected cash flows of interest, calculated from the rate curve of the cash flow currency, and expresses the net result in the reporting currency. Changes in fair value are recorded in cumulative other comprehensive
income, net of taxes until such time as the hedged amount is recorded in the consolidated income statements.

At December 31, 2012, the
Company has the following outstanding interest rate swap agreements:



|              |  |                |           |  |                                       |  |         |       |  |  |       | 
|------------- |  | -------------- | --------- |  | ------------------------------------- |  | ------- | ----- |  |  | ----- | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value 
LiabilityDecember 31,2012 |  |         | Asset | 
|2013          |  |                | Ps. 3,787 |  |                                       |  | Ps. (82 | )     |  |  | Ps. 5 | 
|2014          |  |                | 575       |  |                                       |  | (33     | )     |  |  | 2     | 
|2015          |  |                | 1,963     |  |                                       |  | (160    | )     |  |  | 5     | 

At December 31, 2011 the Company has the following outstanding interest rate swap agreements:



|              |  |                |           |  |                                       |  |     |       |  |  |       | 
|------------- |  | -------------- | --------- |  | ------------------------------------- |  | --- | ----- |  |  | ----- | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value 
LiabilityDecember 31,2011 |  |     | Asset | 
|2012          |  |                | Ps. 1,600 |  |                                       |  | Ps. | (16)  |  |  | Ps. 4 | 
|2013          |  |                | 3,812     |  |                                       |  |     | (181) |  |  |      | 
|2014          |  |                | 575       |  |                                       |  |     | (45)  |  |  | 2     | 
|2015          |  |                | 1,963     |  |                                       |  |     | (189) |  |  | 5     | 

A portion of certain interest rate swaps do not meet the criteria for hedge accounting; consequently, changes in the
estimated fair value of these portions were recorded within the consolidated income statements under the caption market value gain(loss) on financial instruments.

The net effect of expired contracts treated as hedges are recognized as interest expense within the consolidated income statements.

20.3 Forward agreements to purchase foreign currency

The Company has entered into forward
agreements to reduce its exposure to the risk of exchange rate fluctuations between the Mexican peso and other currencies. Foreign exchange forward contracts measured at fair value are designated hedging instruments in cash flow hedge of forecast
inflows in Euros and forecast purchases of raw materials in U. S. dollars. These forecast transactions are highly probable.

These instruments
have been designated as cash flow hedges and are recognized in the consolidated statement of financial position at their estimated fair value which is determined based on prevailing market exchange rates to terminate the contracts at the end of the
period. The price agreed in the instrument is compared to the current price of the market forward currency and is discounted to present value of the rate curve of the relevant currency. Changes in the fair value of these forwards are recorded as
part of cumulative other comprehensive income, net of taxes. Net gain/loss on expired contracts is recognized as part of cost of goods sold when the raw material is included in sale transaction, and as a part of foreign exchange when the inflow in
Euros are received.



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Net changes in the fair value of forward agreements that do not meet hedging criteria for hedge accounting
are recorded in the consolidated income statements under the caption market value gain (loss) on financial instruments.

At
December 31, 2012, the Company had the following outstanding forward agreements to purchase foreign currency:



|              |  |                |           |  |                                   |  |        | 
|------------- |  | -------------- | --------- |  | --------------------------------- |  | ------ | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value AssetDecembe r 31,2012 | 
|2013          |  |                | Ps. 2,803 |  |                                   |  | Ps. 36 | 

At December 31, 2011, the Company had the following outstanding forward agreements to purchase foreign currency:



|              |  |                |           |  |                                  |  |         | 
|------------- |  | -------------- | --------- |  | -------------------------------- |  | ------- | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value AssetDecember 31,2011 | 
|2012          |  |                | Ps. 2,933 |  |                                  |  | Ps. 183 | 

20.4 Options to purchase foreign currency

The Company has entered into a collar strategy to reduce its exposure to the risk of exchange rate fluctuations. A collar is a strategy that limits the exposure to the risk of exchange rate fluctuations
in a similar way as a forward agreement.

These instruments have been designated as cash flow hedges and are recognized in the consolidated
statement of financial position at their estimated fair value which is determined based on prevailing market exchange rates to terminate the contracts at the end of the period. They are valued based on the Black & Scholes model, doing a
split in the intrinsic and extrinsic value. Changes in the fair value of these options, corresponding to the intrinsic value are initially recorded as part of cumulative other comprehensive income, net of taxes. Changes in the fair value,
corresponding to the extrinsic value are recorded in the consolidated income statements under the caption market value gain (loss) on financial instruments, as part of the consolidated net income. Net gain (loss) on expired contracts is
recognized as part of cost of goods sold when the raw material is affecting the cost of good sold.

At December 31, 2012, the Company had
the following outstanding collars to purchase foreign currency (composed of a call and a put option with different strike levels with the same notional amount and maturity):



|              |  |                |         |  |                                  |  |        | 
|------------- |  | -------------- | ------- |  | -------------------------------- |  | ------ | 
|Maturity Date |  | NotionalAmount |         |  | Fair Value AssetDecember 31,2012 | 
|2013          |  |                | Ps. 982 |  |                                  |  | Ps. 47 | 

At December 31, 2011, the Company had the following outstanding collars to purchase foreign currency (composed of a
call and a put option with different strike levels with the same notional amount and maturity):



|              |  |                |           |  |                                  |  |         | 
|------------- |  | -------------- | --------- |  | -------------------------------- |  | ------- | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value AssetDecember 31,2011 | 
|2012          |  |                | Ps. 1,901 |  |                                  |  | Ps. 300 | 

20.5 Cross-currency swaps

The Company has contracted for a number of cross-currency swaps to reduce its exposure to risks of exchange rate and interest rate fluctuations associated with its borrowings denominated in U. S. dollars
and other foreign currencies. Cross-Currency swaps contracts are designated as hedging instruments through which the Company changes dollar and Units of Investments (UDIs) denominated debt to Mexican Peso denominated debt.

These instruments are recognized in the consolidated statement of financial position at their estimated fair value which is estimated using formal
technical models. The valuation method involves discounting to present value the expected cash flows of interest, calculated from the rate curve of the cash flow currency, and expresses the net result in the reporting currency. The Company has
contracts that are designated as fair value hedges. The fair values changes related to those cross currency swaps are recorded under the caption market value gain (loss) on financial instruments, net of changes related to the long-term
liability, within the consolidated income statements.

The Company has Cross-Currency contracts designated as cash flow hedges and are
recognized in the consolidated statement of financial position at their estimated fair value. Changes in fair value are recorded in cumulative other comprehensive income, net of taxes until such time as the hedge amount is recorded in the
consolidated income statement.

At December 31, 2012, the Company had the following outstanding cross currency swap agreements:



|              |  |                |          |  |                                  |     |       | 
|------------- |  | -------------- | -------- |  | -------------------------------- | --- | ----- | 
|Maturity Date |  | NotionalAmount |          |  | Fair Value AssetDecember 31,2012 |    
|2014          |  |                | Ps.2,553 |  |                                  | Ps. | 46    | 
|2017          |  |                | 2,711    |  |                                  |     | 1,089 | 



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At December 31, 2011, the Company had the following outstanding cross currency swap agreements:



|              |  |                |           |  |                                   |  |         | 
|------------- |  | -------------- | --------- |  | --------------------------------- |  | ------- | 
|Maturity Date |  | NotionalAmount |           |  | Fair Value AssetDecember 
31,2011 | 
|2017          |  |                | Ps. 2,500 |  |                                   |  | Ps. 860 | 

20.6 Commodity price contracts

The Company has entered into various commodity price contracts to reduce its exposure to the risk of fluctuation in the costs of certain raw material. Those commodities contracts are designated as hedging
instruments of purchases of sugar and aluminum.

These instruments have been designated as cash flow hedges and are recognized in the
consolidated statement of financial position at their estimated fair value. The fair value is estimated based on the market valuations to terminate the contracts at the closing date of the period. Commodity price contracts are valued by the Company,
based on publicly quoted prices in futures market of Intercontinental Exchange. Changes in the fair value were recorded as part of cumulative other comprehensive income, net of taxes.

The fair value of expired commodity price contract was recorded in cost of sales where the hedged item was recorded. At December 31, 2012, the Company had the following outstanding commodity price
contract:



|              |  |                |           |  |                                       |  |          |  
|------------- |  | -------------- | --------- |  | ------------------------------------- |  | -------- | -
|Maturity Date |  | NotionalAmount |           |  | Fair Value LiabilityDecember 31, 2012 | 
|2013          |  |                | Ps. 1,902 |  |                                       |  | Ps. (156 | )
|2014          |  |                | 856       |  |                                       |  | (34      | )
|2015          |  |                | 213       |  |                                       |  | (10      | )

At December 31, 2011, the Company had the following outstanding commodity price contract:



|              |  |                |         |  |                                       |  |         |  
|------------- |  | -------------- | ------- |  | ------------------------------------- |  | ------- | -
|Maturity Date |  | NotionalAmount |         |  | Fair Value LiabilityDecember 31, 2011 | 
|2012          |  |                | Ps. 427 |  |                                       |  | Ps. (14 | )
|2013          |  |                | 327     |  |                                       |  | (5      | )

20.7 Net effects of expired contracts that met hedging criteria



|                                                |  |                                        |  |      |          |   |      |  |          |  
|----------------------------------------------- |  | -------------------------------------- |  | ---- | -------- | - | ---- |  | -------- | -
|Type of Derivatives                             |  | Impact in ConsolidatedIncome Statement |  | 2012 |          |   | 2011 | 
|Interest rate swaps                             |  | Interest expense                       |  |      | Ps. (147 | ) |      |  | Ps. (120 | )
|Forward agreements to purchase foreign currency |  | Foreign exchange                       |  |      | 126      |   |      |  |         |  
|Cross-currency swaps                            |  | Foreign Exchange/ Interest expense     |  |      | (44      | ) |      |  | 8        |  
|Commodity price contracts                       |  | Cost of goodssold                      |  |      | 6        |   |      |  | 257      |  
|Options to purchase foreign currency            |  | Cost of goodssold                      |  |      | 13       |   |      |  |         |  
|Forward agreements to purchase foreign currency |  | Cost of goodssold                      |  |      |         |   |      |  | 21       |  

20.8 Net effect of changes in fair value of derivative financial instruments that did not meet the hedging criteria
for accounting purposes

Some Interest Rate Swaps do not meet the hedging criteria for accounting purposes; consequently changes in the
estimated fair value were recorded in the consolidated results as part of market value gain (loss) on financial instruments.



|                     |  |                                           |  |      |    |   |      |  |    |  
|-------------------- |  | ----------------------------------------- |  | ---- | -- | - | ---- |  | -- | -
|Type of Derivatives  |  | Impact in Consolidated Income Statement   |  | 2012 |    |   | 2011 | 
|Cross-currency swaps |  | Market value loss on financialinstruments |  |      | (2 | ) |      |  | (2 | )

20.9 Net effect of expired contracts that did not meet the hedging criteria for accounting purposes



|                     |  |                                                 |  |      |    |  |      |    |      |  
|-------------------- |  | ----------------------------------------------- |  | ---- | -- |  | ---- | -- | ---- | -
|Type of Derivatives  |  | Impact in Consolidated Income Statement         |  | 2012 |    |  | 2011 |   
|Cross-currency swaps |  | Market value gain (loss)on financialinstruments |  |      | 42 |  |      |    | (144 | )
|Interest rate swaps  |  |                                                 |  | (4   | )  |  |      |   |     
|Others               |  |                                                 |  | (29  | )  |  |      | 37 |     

20.10 Market risk

Market risk is the risk that the fair value of future cash flow of a financial instrument will fluctuate because of changes in market prices. Market prices include currency risk and commodity price risk.



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The Companys activities expose it primarily to the financial risks of changes in foreign currency
exchange rates and commodity prices. The Company enters into a variety of derivative financial instruments to manage its exposure to foreign currency risk, and commodity prices risk including:



| |  | Forward Agreements to Purchase Foreign Currency in order to reduce its exposure to the risk of exchange rate fluctuations.
|- |  | --------------------------------------------------------------------------------------------------------------------------



| |  | Cross-Currency Swaps in order to reduce its exposure to the risk of exchange rate fluctuations.
|- |  | -----------------------------------------------------------------------------------------------



| |  | Commodity price contracts in order to reduce its exposure to the risk of fluctuation in the costs of certain raw materials.
|- |  | ---------------------------------------------------------------------------------------------------------------------------

The Company tracks the fair value (mark to market) of our derivative financial instruments and its possible changes using
scenario analyses.

The following disclosures provide a sensitivity analysis of the market risks management considered to be reasonably
possible at the end of the reporting period, which the Company is exposed to as it relates to foreign exchange rates and commodity prices, which it considers in its existing hedging strategy:



|                            |  |                        |                   |  |                 |  |          |                          |  |     |      |  
|--------------------------- |  | ---------------------- | ----------------- |  | --------------- |  | -------- | ------------------------ |  | --- | ---- | -
|Foreign Currency
Risk(1)(2) |  | Change inExchange Rate |                   |  | Effect onEquity |  |          | Effect onProfit or 
Loss | 
|2012                        |  |                        |                   |  |                 |  |          |                          |  |     |      |  
|FEMSA                       |  |                        | +9% EUR/+11% USD  |  |                 |  | Ps. (250 | )                        |  | Ps. |     |  
|                            |  |                        | -9% EUR/-11% USD  |  |                 |  | 104      |                          |  |     |     |  
|Coca-Cola FEMSA             |  |                        | -11% USD          |  |                 |  | (438     | )                        |  |     |     |  
|2011                        |  |                        |                   |  |                 |  |          |                          |  |     |      |  
|FEMSA                       |  |                        | +13% EUR/+15% USD |  |                 |  | Ps. (189 | )                        |  | Ps. |     |  
|                            |  |                        | -13% EUR/-15% USD |  |                 |  | 191      |                          |  |     |     |  
|Coca-Cola FEMSA             |  |                        | -15% USD          |  |                 |  | (352     | )                        |  |     | (127 | )
|                            |  |                        |                   |  |                 |  |          |                          |  |     |      |  



|                                |  |                         |                   |   |                         |     |        |  
|------------------------------- |  | ----------------------- | ----------------- | - | ----------------------- | --- | ------ | -
|Net Cash in Foreign
Currency(1) |  | Change in Exchange Rate |                   |   | Effect
onProfit or Loss |    
|2012                            |  |                         |                   |   |                         |     |        |  
|FEMSA                           |  |                         | +9% EUR/+11% USD  |   |                         | Ps. | 809    |  
|                                |  |                         | -9% EUR/-11% USD  |   |                         |     | (809   | )
|Coca-Cola FEMSA                 |  |                         | +15% USD          |   |                         |     | (362   | )
|2011                            |  |                         | +13% EUR/+15% USD |   |                         | Ps. | 1,188  |  
|FEMSA                           |  |                         | -13% EUR/-15% USD |   |                         |     | (1,188 | )
|Coca-Cola FEMSA                 |  |                         | +16% USD          |   |                         |     | (398   | )
|                                |  |                         |                   |   |                         |     |        |  
|                                |  |                        
|Commodity Price
Contracts(1)    |  | Change in U. S. $ Rate  |                   |   | Effect onEquity         |    
|2012                            |  |                         |                   |   |                         |     |        |  
|Coca-Cola FEMSA                 |  |                         | Sugar - 30        | % |                         |     | (732   | )
|                                |  |                         | luminum - 20      | % |                         |     | (66    | )
|2011                            |  |                         |                   |   |                         |     |        |  
|Coca-Cola FEMSA                 |  |                         | Sugar - 40        | % |                         |     | (294   | )
|                                |  |                         |                   |   |                         |     |        |  



|(1) | The sensitivity analysis effects include all subsidiaries of the Company.
|--- | -------------------------------------------------------------------------



|(2) | Includes the sensitivity analysis effects of all derivative financial instruments related to foreign exchange risk.
|--- | -------------------------------------------------------------------------------------------------------------------

20.11 Interest rate risk

Interest rate
risk is the risk that the fair value or future cash flow of a financial instrument will fluctuate because of changes in market interest rates.

The Company is exposed to interest rate risk because it and its subsidiaries borrow funds at both fixed and floating interest rates. The risk is managed
by the Company by maintaining an appropriate mix between fixed and floating rate borrowings, and by the use of the difference derivative financial instruments. Hedging activities are evaluated regularly to align with interest rate views and defined
risk appetite, ensuring the most cost-effective hedging strategies are applied.

The following disclosures provide a sensitivity analysis of
the interest rate risks management considered to be reasonably possible at the end of the reporting period, which the Company is exposed to as it relates to its fixed and floating rate borrowings, which it considers in its existing hedging strategy:



|                         |  |      |           |   |      |  |           |  
|------------------------ |  | ---- | --------- | - | ---- |  | --------- | -
|                         |  | 2012 |           |   | 2011 | 
|Change in interest rate  |  |      | +100 Bps. |   |      |  | +100 Bps. |  
|Effect on profit or loss |  |      | Ps. (198  | ) |      |  | Ps. (98   | )
|                         |  |      |           |   |      |  |           |  



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##### Table of Contents

20.12 Liquidity risk

Each of the Companys sub-holding companies generally finances its operational and capital requirements on an independent basis. As of December 31, 2012 and 2011, 82.4% and 76.9%, respectively
of the Companys outstanding consolidated total indebtedness was at the level of its sub-holding companies. This structure is attributable, in part, to the inclusion of third parties in the capital structure of Coca-Cola FEMSA. Currently, the
Companys management expects to continue to finance its operations and capital requirements primarily at the level of its sub-holding companies. Nonetheless, they may decide to incur indebtedness at our holding company in the future to finance
the operations and capital requirements of the Companys subsidiaries or significant acquisitions, investments or capital expenditures. As a holding company, the Company depends on dividends and other distributions from our subsidiaries to
service the Companys indebtedness.

The Companys principal source of liquidity has generally been cash generated from its
operations. The Company has traditionally been able to rely on cash generated from operations because a significant majority of the sales of Coca-Cola FEMSA and FEMSA Comercio are on a cash or short-term credit basis, and FEMSA Comercios OXXO
stores are able to finance a significant portion of their initial and ongoing inventories with supplier credit. The Companys principal use of cash has generally been for capital expenditure programs, debt repayment and dividend payments.
Nonetheless, as a result of regulations in certain countries in which the Company operates, it may not be beneficial or, as in the case of exchange controls in Venezuela, practicable to remit cash generated in local operations to fund cash
requirements in other countries. Exchange controls like those in Venezuela may also increase the real price of remitting cash from operations to fund debt requirements in other countries. In addition, the Companys liquidity in Venezuela could
be affected by changes in the rules applicable to exchange rates as well as other regulations, such as exchange controls.

Ultimate
responsibility for liquidity risk management rests with the Companys board of directors, which has established an appropriate liquidity risk management framework for the management of the Companys short-, medium- and long-term funding
and liquidity management requirements. The Company manages liquidity risk by maintaining adequate reserves and credit facilities, by continuously monitoring forecast and actual cash flows, and by matching the maturity profiles of financial assets
and liabilities. The Company has access to credit in order to face treasury needs; besides, the Company has the highest investor grade (AAA) given by independent rating agencies in Mexico, allowing the Company to evaluate capital markets in case it
needs resources.

The Companys management continuously evaluates opportunities to pursue acquisitions or engage in joint ventures or
other transactions. We would expect to finance any significant future transactions with a combination of cash from operations, long- term indebtedness and capital stock.

The Companys sub-holding companies generally incur short-term indebtedness in the event that they are temporarily unable to finance operations or meet any capital requirements with cash from
operations. A significant decline in the business of any of the Companys sub-holding companies may affect the sub-holding companys ability to fund its capital requirements. A significant and prolonged deterioration in the economies in
which we operate or in the Companys businesses may affect the Companys ability to obtain short-term and long-term credit or to refinance existing indebtedness on terms satisfactory to the Companys management.

The Company presents the maturity dates associated with its long-term financial liabilities as of December 31, 2012, see Note 18. The Company
generally makes payments associated with its long-term financial liabilities with cash generated from its operations.

See Note 18 for a
disclosure of the Companys maturity dates associated with its non-current financial liabilities as of December 31, 2012.

The
following table reflects all contractually fixed pay-offs for settlement, repayments and interest resulting from recognized financial liabilities. It includes expected net cash outflows from derivative financial liabilities that are in place as per
December

31, 2012. Such expected net cash outflows are determined based on each particular settlement date of an instrument. The amounts
disclosed are undiscounted net cash outflows for the respective upcoming fiscal years, based on the earliest date on which the Company could be required to pay. Cash outflows for financial liabilities (including interest) without fixed amount or
timing are based on economic conditions (like interest rates and foreign exchange rates) existing at December 31, 2012.



|                                      |  |      |       |  |      |  |       |      |  |  |       |  |  |      |       |   |                    |  |      |   |  |  |        | 
|------------------------------------- |  | ---- | ----- |  | ---- |  | ----- | ---- |  |  | ----- |  |  | ---- | ----- | - | ------------------ |  | ---- | - |  |  | ------ | 
|(in millions of Ps.)                  |  | 2013 |       |  | 2014 |  |       | 2015 |  |  | 2016  |  |  | 2017 |       |   | 2018 andThereafter | 
|Non-derivative financial liabilities: |  |      |       |  |      |  |       |      |  |  |       |  |  |      |       |   |                    |  |      |   |  |  |        | 
|Notes and bonds                       |  |      | 910   |  |      |  | 629   |      |  |  | 629   |  |  |      | 3,059 |   |                    |  | 746  |   |  |  | 10,260 | 
|Loans from banks                      |  |      | 5,448 |  |      |  | 5,695 |      |  |  | 8,158 |  |  |      | 11    |   |                    |  | 11   |   |  |  | 22     | 
|Obligations under finance leases      |  |      | 199   |  |      |  | 8     |      |  |  | 7     |  |  |      | 2     |   |                    |  |     |   |  |  |       | 
|Derivatives financial liabilities     |  |      | 235   |  |      |  | 55    |      |  |  | 50    |  |  |      | (15   | ) |                    |  | (645 | ) |  |  |       | 
|                                      |  |      |       |  |      |  |       |      |  |  |       |  |  |      |       |   |                    |  |      |   |  |  |        | 

The Company generally makes payments associated with its non-current financial liabilities with cash generated from its
operations.



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##### Table of Contents

20.13 Credit risk

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Company. The Company has adopted a policy of only dealing with
creditworthy counterparties, where appropriate, as a means of mitigating the risk of financial loss from defaults. The Company only transacts with entities that are rated the equivalent of investment grade and above. This information is supplied by
independent rating agencies where available and, if not available, the Company uses other publicly available financial information and its own trading records to rate its major customers. The Companys exposure and the credit ratings of its
counterparties are continuously monitored and the aggregate value of transactions concluded is spread amongst approved counterparties. Credit exposure is controlled by counterparty limits that are reviewed and approved by the risk management
committee.

The Company has a high receivable turnover; hence management believes credit risk is minimal due to the nature of its businesses,
which have a large portion of their sales settled in cash.

The credit risk on liquid funds and derivative financial instruments is limited
because the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

The Company manages the
credit risk related to its derivative portfolio by only entering into transactions with reputable and credit- worthy counterparties as well as by maintaining in some cases a Credit Support Annex (CSA) that establishes margin requirements. As of
December 31, 2012, the Company concluded that the maximum exposure to credit risk related with derivative financial instruments is not significant given the high credit rating of its counterparties.

21 Non-Controlling Interest in Consolidated Subsidiaries

An analysis of FEMSAs non-controlling interest in its consolidated subsidiaries for the years ended December 31, 2012 and 2011 and as of January 1, 2011 is as follows:



|                |  |                  |             |     |                  |  |             |                |  |  |             | 
|--------------- |  | ---------------- | ----------- | --- | ---------------- |  | ----------- | -------------- |  |  | ----------- | 
|                |  | December 31,2012 |             |     | December 31,2011 |  |             | January 1,2011 | 
|Coca-Cola FEMSA |  |                  | Ps.  54,902 | (2) |                  |  | Ps.  47,906 | (1)            |  |  | Ps.  31,485 | 
|Other           |  |                  |            |     |                  |  | 43          |                |  |  | 36          | 
|                |  |                  |             |     |                  |  |             |                |  |  |             | 
|                |  |                  | Ps. 54,902  |     |                  |  | Ps.47,949   |                |  |  | Ps.31,521   | 
|                |  |                  |             |     |                  |  |             |                |  |  |             | 



|(1) | Changes compared to the prior year mainly resulted from the acquisitions of Grupo Tampico and CIMSA (see Note 4).
|--- | -----------------------------------------------------------------------------------------------------------------

|(2) | Changes compared to the prior year mainly resulted from the acquisition FOQUE (see Note 4).
|--- | -------------------------------------------------------------------------------------------

The changes in the FEMSAs non-controlling interest were as follows:



|                                                                               |  |                  |          |   |                  |  |             |                |  |  |             |  
|------------------------------------------------------------------------------ |  | ---------------- | -------- | - | ---------------- |  | ----------- | -------------- |  |  | ----------- | -
|                                                                               |  |                  |          |   | 2012             |  |             | 2011           | 
|Initial balance                                                                |  |                  |          |   |                  |  | Ps.  47,949 |                |  |  | Ps.  31,521 |  
|Net income of non controlling interest
Other comprehensive income:             |  |                  |          |   |                  |  | 7,344       |                |  |  | 5,569       |  
|Exchange diferences on translation foreign operation                           |  |                  |          |   |                  |  | (1,342      | )              |  |  | 1,944       |  
|Remeasurements of the net defined benefits liability                           |  |                  |          |   |                  |  | (60         | )              |  |  | 6           |  
|Valuation of the effective portion of derivative financial instruments         |  |                  |          |   |                  |  | (113        | )              |  |  | (15         | )
|Acquisitions effects (see Note 4)                                              |  |                  |          |   |                  |  | 4,172       |                |  |  | 11,038      |  
|Disposal effects                                                               |  |                  |          |   |                  |  | (50         | )              |  |  | (70         | )
|Dividends                                                                      |  |                  |          |   |                  |  | (2,986      | )              |  |  | (2,025      | )
|Share based payment                                                            |  |                  |          |   |                  |  | (12         | )              |  |  | (19         | )
|                                                                               |  |                  |          |   |                  |  |             |                |  |  |             |  
|Ending balance                                                                 |  |                  |          |   |                  |  | Ps.54,902   |                |  |  | Ps.47,949   |  
|                                                                               |  |                  |          |   |                  |  |             |                |  |  |             |  
|                                                                               |  |                  |         
|Non controlling cumulative other comprehensive income is comprised as follows: |  |                  |          |   |                  |  |             |                |  |  |             |  
|                                                                               |  |                  |         
|                                                                               |  | December 31,2012 |          |   | December 31,2011 |  |             | January 1,2011 | 
|Exchange diferences on translation foreign operation                           |  |                  | Ps.  602 |   |                  |  | Ps.  1,944  |                |  |  | Ps.        |  
|Remeasurements of the net defined benefits liability                           |  |                  | (126     | ) |                  |  | (66         | )              |  |  | (72         | )
|Valuation of the effective portion of derivative financial instruments         |  |                  | (72      | ) |                  |  | 41          |                |  |  | 56          |  
|                                                                               |  |                  |          |   |                  |  |             |                |  |  |             |  
|Cumulative other comprehensive income                                          |  |                  | Ps.  404 |   |                  |  | Ps.  1,919  |                |  |  | Ps.  (16    | )
|                                                                               |  |                  |          |   |                  |  |             |                |  |  |             |  



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22 Equity

22.1 Shareholders equity accounts

The capital stock of FEMSA is comprised of
2,161,177,770 BD units and 1,417,048,500 B units.

As of December 31, 2012 and 2011 and as of January 1, 2011, the capital stock of
FEMSA was comprised of 17,891,131,350 common shares, without par value and with no foreign ownership restrictions. Fixed capital stock amounts to Ps. 300 (nominal value) and the variable capital may not exceed 10 times the minimum fixed capital
stock amount.

The characteristics of the common shares are as follows:



| |  | Series B shares, with unlimited voting rights, which at all times must represent a minimum of 51% of total capital stock;
|- |  | ---------------------------------------------------------------------------------------------------------------------------



| |  | Series L shares, with limited voting rights, which may represent up to 25% of total capital stock; and
|- |  | --------------------------------------------------------------------------------------------------------



| |  | Series D shares, with limited voting rights, which individually or jointly with series L shares may represent up to 49% of
total capital stock.
|- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------

The Series D shares are comprised as follows:



| |  | Subseries D-L shares may represent up to 25% of the series D shares;
|- |  | ------------------------------------------------------------------------



| |  | Subseries D-B shares may comprise the remainder of outstanding series D shares; and
|- |  | ---------------------------------------------------------------------------------------



| |  | The non-cumulative premium dividend to be paid to series D shareholders will be 125% of any dividend paid to series B
shareholders.
|- |  | ---------------------------------------------------------------------------------------------------------------------------------------

The Series B and D shares are linked together in related units as follows:



| |  | B units each of which represents five series B shares and which are traded on the BMV;
|- |  | ------------------------------------------------------------------------------------------



| |  | BD units each of which represents one series B share, two subseries D-B shares and two subseries D-L
shares, and which are traded both on the BMV and the NYSE;
|- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------

As of December 31, 2012 and 2011 and as of January 1,
2011, FEMSAs outstanding capital stock is comprised as follows:



|                |  |           |               |  |            |  |                |       |  |  |                | 
|--------------- |  | --------- | ------------- |  | ---------- |  | -------------- | ----- |  |  | -------------- | 
|                |  | B Units |               |  | BD Units |  |                | Total | 
|Units           |  |           | 1,417,048,500 |  |            |  | 2,161,177,770  |       |  |  | 3,578,226,270  | 
|                |  |           |               |  |            |  |                |       |  |  |                | 
|Shares:         |  |           |               |  |            |  |                |       |  |  |                | 
|Series B      |  |           | 7,085,242,500 |  |            |  | 2,161,177,770  |       |  |  | 9,246,420,270  | 
|Series D      |  |           |              |  |            |  | 8,644,711,080  |       |  |  | 8,644,711,080  | 
|Subseries D-B |  |           |              |  |            |  | 4,322,355,540  |       |  |  | 4,322,355,540  | 
|Subseries D-L |  |           |              |  |            |  | 4,322,355,540  |       |  |  | 4,322,355,540  | 
|                |  |           |               |  |            |  |                |       |  |  |                | 
|Total shares    |  |           | 7,085,242,500 |  |            |  | 10,805,888,850 |       |  |  | 17,891,131,350 | 
|                |  |           |               |  |            |  |                |       |  |  |                | 

The net income of the Company is subject to the legal requirement that 5% thereof be transferred to a legal reserve until
such reserve equals 20% of capital stock at nominal value. This reserve may not be distributed to shareholders during the existence of the Company, except as a stock dividend. As of December 31, 2012 and 2011 and January 1, 2011, this
reserve amounted to Ps. 596.

Retained earnings and other reserves distributed as dividends, as well as the effects derived from capital
reductions, are subject to income tax at the rate in effect at the date of distribution, except for restated stockholder contributions and distributions made from consolidated taxable income, denominated Cuenta de Utilidad Fiscal Neta
(CUFIN).

Dividends paid in excess of CUFIN are subject to income tax at a grossed-up rate based on the current statutory rate.
Since 2003, this tax may be credited against the income tax of the year in which the dividends are paid, and in the following two years against the income tax and estimated tax payments. As of December 31, 2012, FEMSAs balances of CUFIN
amounted to Ps. 69,890.

At the ordinary shareholders meeting of FEMSA held on March 23, 2012, the shareholders approved a reserve
for share repurchase of a maximum of Ps. 3,000. As of December 31, 2012, the Company has not repurchased shares. Treasury shares resulted from share- based payment bonus plan are disclosed in Note 17.

At an ordinary shareholders meeting of Coca-Cola FEMSA held on March 20, 2012, the shareholders approved a dividend of Ps. 5,625 that was paid
on May 30, 2012. The corresponding payment to the non-controlling interest was Ps. 2,877.

For the years ended December 31, 2012 and
2011 the dividends declared and paid by the Company and Coca-Cola FEMSA were as follows:



|                                   |  |      |            |  |      |  |            | 
|---------------------------------- |  | ---- | ---------- |  | ---- |  | ---------- | 
|                                   |  | 2012 |            |  | 2011 | 
|FEMSA                              |  |      | Ps.  6,200 |  |      |  | Ps.  4,600 | 
|Coca-Cola FEMSA (100% of dividend) |  |      | 5,625      |  |      |  | 4,358      | 



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##### Table of Contents

For the years ended December 31, 2012 and 2011 the dividends declared and paid per share by the Company
are as follows:



|                 |  |      |              |  |      |  |              | 
|---------------- |  | ---- | ------------ |  | ---- |  | ------------ | 
|Series of Shares |  | 2012 |              |  | 2011 | 
|B              |  |      | Ps.  0.30919 |  |      |  | Ps.  0.22940 | 
|D              |  |      | 0.38649      |  |      |  | 0.28675      | 

22.2 Capital management

The Company manages its capital to ensure that its subsidiaries will be able to continue as going concerns while maximizing the return to stakeholders through the optimization of its debt and equity
balances in order to obtain the lowest cost of capital available. The Company manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital structure, the Company may adjust
the dividend payment to shareholders, return capital to shareholders or issue new shares. No changes were made in the objectives, policies or processes for managing capital during the years ended December 31, 2012 and 2011.

The Company is not subject to any externally imposed capital requirements, other than the legal reserve (see Note 22.1).

The Companys finance committee reviews the capital structure of the Company on a quarterly basis. As part of this review, the committee considers
the cost of capital and the risks associated with each class of capital. In conjunction with this objective, the Company seeks to maintain the highest credit rating both nationally and internationally and is currently rated AAA in Mexico and BBB in
the United States, which requires it to have a debt to earnings before interest, taxes, depreciation and amortization (EBITDA) ratio lower than 2. As a result, prior to entering into new business ventures, acquisitions or divestures,
management evaluates the optimal ratio of debt to EBITDA in order to maintain its high credit rating.

23 Earnings per Share

Basic earnings per share amounts are calculated by dividing consolidated net income for the year attributable to controlling interest by
the weighted average number of shares outstanding during the period adjusted for the weighted average of own shares purchased in the period.

Diluted earnings per share amounts are calculated by dividing consolidated net income for the year attributable to controlling interest by the weighted
average number of shares outstanding during the period plus the weighted average number of shares for the effects of dilutive potential shares (originated by the Companys share based payment program).



|                                                                                  |                      |      |          |                      |      |  |                      |  |  |                      |          |  |  |  |          | 
|--------------------------------------------------------------------------------- | -------------------- | ---- | -------- | -------------------- | ---- |  | -------------------- |  |  | -------------------- | -------- |  |  |  | -------- | 
|                                                                                  |                      | 2012 |          |                      | 2011 | 
|                                                                                  | Per SeriesB Shares |      |          | Per SeriesD Shares |      |  | Per SeriesB Shares |  |  | Per SeriesD Shares |         
|Net Controlling Interest Income                                                   |                      |      | 9,548.21 |                      |      |  | 11,158.58            |  |  |                      | 7,069.69 |  |  |  | 8,262.04 | 
|Shares expressed in millions:                                                     |                      |      |          |                      |      |  |                      |  |  |                      |          |  |  |  |          | 
|Weighted average number of shares for basic earnings per share                    |                      |      | 9,237.49 |                      |      |  | 8,609.00             |  |  |                      | 9,236.62 |  |  |  | 8,605.49 | 
|Effect of dilution associated with nonvested shares for share based payment plans |                      |      | 8.93     |                      |      |  | 35.71                |  |  |                      | 9.80     |  |  |  | 39.22    | 
|Weighted average number of shares adjusted for the effect of dilution             |                      |      | 9,246.42 |                      |      |  | 8,644.71             |  |  |                      | 9,246.42 |  |  |  | 8,644.71 | 

24 Income Taxes

24.1 Income Tax

The major components of income tax expense for the years ended
December 31, 2012 and 2011 are:



|                     |  |      |            |  |      |  |            | 
|-------------------- |  | ---- | ---------- |  | ---- |  | ---------- | 
|                     |  | 2012 |            |  | 2011 | 
|Current tax expense  |  |      | Ps.  7,412 |  |      |  | Ps.  7,519 | 
|Deferred tax expense |  |      | 537        |  |      |  | 99         | 
|                     |  |      |            |  |      |  |            | 
|                     |  |      | Ps.  7,949 |  |      |  | Ps. 7,618  | 
|                     |  |      |            |  |      |  |            | 



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Recognized in Consolidated Statement of Other Comprehensive Income (OCI)



|                                                                                   |  |                  |              |   |                  |  |            |  
|---------------------------------------------------------------------------------- |  | ---------------- | ------------ | - | ---------------- |  | ---------- | -
|Income tax related to items charged or recognized directly in OCI during the year  |  | December 31,2012 |              |   | December 31,2011 | 
|Unrealized (gain) loss on cash flow hedges                                         |  |                  | Ps.  (120)   |   |                  |  | Ps. 43     |  
|Unrealized (gain) loss on available for sale securities                            |  |                  | (1           | ) |                  |  | 2          |  
|Exchange differences on translation of foreign operations                          |  |                  | (1,012       | ) |                  |  | 1,930      |  
|Remeasurements of the net defined benefit liability                                |  |                  | (113         | ) |                  |  | (18        | )
|Share of the other comprehensive income of associates companies and joint ventures |  |                  | (304         | ) |                  |  | (542       | )
|                                                                                   |  |                  |              |   |                  |  |            |  
|Total income tax (benefit) cost recognized in OCI                                  |  |                  | Ps.  (1,550) |   |                  |  | Ps.  1,415 |  
|                                                                                   |  |                  |              |   |                  |  |            |  

A reconciliation between tax expense and income before income taxes and share of the profit or loss of associates and
joint ventures accounted for using the equity method multiplied by the Mexican domestic tax rate for the years ended December 31, 2012 and 2011 is as follows:



|                                                     |  |      |      |    |      |  |      |   
|---------------------------------------------------- |  | ---- | ---- | -- | ---- |  | ---- | --
|                                                     |  | 2012 |      |    | 2011 | 
|Mexican statutory income tax rate                    |  |      | 30.0 | %  |      |  | 30.0 | % 
|Difference between book and tax inflationary effects |  |      | (1.1 | %) |      |  | (1.1 | %)
|Difference between statutory income tax rates        |  |      | 1.1  | %  |      |  | 1.5  | % 
|Non-deductible expenses                              |  |      | 0.8  | %  |      |  | 1.3  | % 
|Non-taxable income                                   |  |      | (1.3 | %) |      |  | (0.2 | %)
|Others                                               |  |      | (0.6 | %) |      |  | 0.8  | % 
|                                                     |  |      |      |    |      |  |      |   
|                                                     |  |      | 28.9 | %  |      |  | 32.3 | % 
|                                                     |  |      |      |    |      |  |      |   

Deferred Tax Related to:



|                                                                                                                                      |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      |        |      |  |  |      |     
|------------------------------------------------------------------------------------------------------------------------------------- |  | -------------------------------------------- | ------ | ----- | ------------------------------- |  | -------- | -------------- |  |  | -------- | ---- |  | ---- | ------ | ---- |  |  | ---- | ----
|                                                                                                                                      |  | Consolidated Statement
of Financial Position |        |       | Consolidated Statementof Income | 
|                                                                                                                                      |  | December 31,2012                             |        |       | As ofDecember 31,2011           |  |          | January 1,2011 |  |  | 2012     |      |  | 2011 |       
|Allowance for doubtful accounts                                                                                                       |  |                                              | Ps.    | (131) |                                 |  | Ps.      | (107)          |  |  | Ps.      | (71) |  |      | Ps.    | (33) |  |  | Ps.  | (28)
|Inventories                                                                                                                           |  |                                              | 1      |       |                                 |  | (52      | )              |  |  | 37       |      |  |      | 51     |      |  |  | (124 | )   
|Other current assets                                                                                                                  |  |                                              | 25     |       |                                 |  | 141      |                |  |  | 60       |      |  |      | (104   | )    |  |  | 93   |     
|Property, plant and equipment, net                                                                                                    |  |                                              | (405   | )     |                                 |  | (157     | )              |  |  | (421     | )    |  |      | (101   | )    |  |  | (75  | )   
|Investments in associates and joint ventures                                                                                          |  |                                              | 938    |       |                                 |  | (161     | )              |  |  | 161      |      |  |      | 1,589  |      |  |  | 200  |     
|Other assets                                                                                                                          |  |                                              | (187   | )     |                                 |  | (412     | )              |  |  | (89      | )    |  |      | 238    |      |  |  | (308 | )   
|Finite useful lived intangible assets                                                                                                 |  |                                              | 221    |       |                                 |  | 260      |                |  |  | 192      |      |  |      | (38    | )    |  |  | 65   |     
|Indefinite useful lived intangible assets                                                                                             |  |                                              | 41     |       |                                 |  | 17       |                |  |  | (17      | )    |  |      | 32     |      |  |  | 24   |     
|Post-employment and other long-term employee benefits                                                                                 |  |                                              | (847   | )     |                                 |  | (696     | )              |  |  | (642     | )    |  |      | (40    | )    |  |  | (14  | )   
|Derivative financial instruments                                                                                                      |  |                                              | (87    | )     |                                 |  | 46       |                |  |  | 16       |      |  |      | (14    | )    |  |  | (8   | )   
|Provisions                                                                                                                            |  |                                              | (645   | )     |                                 |  | (721     | )              |  |  | (703     | )    |  |      | (12    | )    |  |  | (1   | )   
|Temporary non-deductible provision                                                                                                    |  |                                              | (767   | )     |                                 |  | (785     | )              |  |  | (860     | )    |  |      | 51     |      |  |  | 133  |     
|Employee profit sharing payable                                                                                                       |  |                                              | (221   | )     |                                 |  | (200     | )              |  |  | (125     | )    |  |      | (13    | )    |  |  | (56  | )   
|Tax loss carryforwards                                                                                                                |  |                                              | (181   | )     |                                 |  | (631     | )              |  |  | (989     | )    |  |      | 434    |      |  |  | 358  |     
|Exchange differences on translation of foreign operations                                                                             |  |                                              | 853    |       |                                 |  | 1,897    |                |  |  |         |      |  |      |       |      |  |  |     |     
|Other liabilities                                                                                                                     |  |                                              | 64     |       |                                 |  | (25      | )              |  |  | (60      | )    |  |      | 72     |      |  |  | 40   |     
|                                                                                                                                      |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      |        |      |  |  |      |     
|Deferred tax expense (income)                                                                                                         |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      | 2,112  |      |  |  | 299  |     
|Deferred tax expense (income) net recorded in share of the profit associates and joint ventures accounted for using the equity
method |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      | (1,575 | )    |  |  | (200 | )   
|                                                                                                                                      |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      |        |      |  |  |      |     
|Deferred tax expense (income), net                                                                                                    |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      | 537    |      |  |  | 99   |     
|                                                                                                                                      |  |                                              |        |       |                                 |  |          |                |  |  |          |      |  |      |        |      |  |  |      |     
|Deferred income taxes, net                                                                                                            |  |                                              | (1,328 | )     |                                 |  | (1,586   | )              |  |  | (3,511   | )    |  |      |        |      |  |  |      |     
|Deferred tax asset                                                                                                                    |  |                                              | (2,028 | )     |                                 |  | (2,000   | )              |  |  | (3,734   | )    |  |      |        |      |  |  |      |     
|Deferred tax liability                                                                                                                |  |                                              | Ps.700 |       |                                 |  | Ps.  414 |                |  |  | Ps.  223 |      |  |      |        |      |  |  |      |     



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##### Table of Contents

|                                                                                                                                      |  |      |              |   |      |  |              |  
|------------------------------------------------------------------------------------------------------------------------------------- |  | ---- | ------------ | - | ---- |  | ------------ | -
|The changes in the balance of the net deferred income tax liability are as follows:                                                   |  | 2012 |              |   | 2011 | 
|Initial balance                                                                                                                       |  |      | Ps.  (1,586) |   |      |  | Ps.  (3,511) |  
|Deferred tax provision for the year                                                                                                   |  |      | 537          |   |      |  | 99           |  
|Deferred tax expense (income) net recorded in share of the profit associates and joint ventures accounted for using the equity
method |  |      | 1,575        |   |      |  | 200          |  
|Acquisition of subsidiaries (see Note 4)                                                                                              |  |      | (77          | ) |      |  | 218          |  
|Disposal of subsidiaries                                                                                                              |  |      | 16           |   |      |  |             |  
|Effects in equity:                                                                                                                    |  |      |              |   |      |  |              |  
|Unrealized (gain) loss on cash flow hedges                                                                                            |  |      | (76          | ) |      |  | 80           |  
|Unrealized (gain) loss on available for sale securities                                                                               |  |      | (1           | ) |      |  | 2            |  
|Exchange differences on translation of foreign operations                                                                             |  |      | (974         | ) |      |  | 1,410        |  
|Remeasurements of the net defined benefit liability                                                                                   |  |      | (532         | ) |      |  | (110         | )
|Retained earnings of associates                                                                                                       |  |      | (189         | ) |      |  | 23           |  
|Restatement effect of beginning balances associated with hyperinflationary economies                                                  |  |      | (21          | ) |      |  | 3            |  
|                                                                                                                                      |  |      |              |   |      |  |              |  
|Ending balance                                                                                                                        |  |      | Ps.  (1,328) |   |      |  | Ps.  (1,586) |  
|                                                                                                                                      |  |      |              |   |      |  |              |  

The Company offsets tax assets and liabilities if and only if it has a legally enforceable right to set off current tax
assets and current tax liabilities and the deferred tax assets and deferred tax liabilities related to income taxes levied by the same tax authority.

Tax Loss Carryforwards

The subsidiaries in Mexico and Brazil have tax loss carryforwards.
The tax effect net of consolidation benefits and their years of expiration are as follows:



|                                 |  |                       |         |  
|-------------------------------- |  | --------------------- | ------- | -
|Year                             |  | Tax LossCarryforwards |        
|2014                             |  |                       | Ps.  2  |  
|2015                             |  |                       | 3       |  
|2018                             |  |                       | 3       |  
|2019                             |  |                       | 8       |  
|2020                             |  |                       | 61      |  
|2021                             |  |                       | 68      |  
|2022 and thereafter              |  |                       | 435     |  
|No expiration (Brazil)           |  |                       | 46      |  
|                                 |  |                       |         |  
|                                 |  |                       | 626     |  
|Tax losses used in consolidation |  |                       | (535    | )
|                                 |  |                       |         |  
|                                 |  |                       | Ps.  91 |  
|                                 |  |                       |         |  

The changes in the balance of tax loss carryforwards are as follows:



|                                         |  |      |          |   |      |  |          |  
|---------------------------------------- |  | ---- | -------- | - | ---- |  | -------- | -
|                                         |  | 2012 |          |   | 2011 | 
|Initial balance                          |  |      | Ps.  688 |   |      |  | Ps.  751 |  
|Additions                                |  |      | 903      |   |      |  | 56       |  
|Usage of tax losses                      |  |      | (1,449   | ) |      |  | (135     | )
|Translation effect of beginning balances |  |      | (51      | ) |      |  | 16       |  
|                                         |  |      |          |   |      |  |          |  
|Ending balance                           |  |      | Ps.  91  |   |      |  | Ps.  688 |  
|                                         |  |      |          |   |      |  |          |  

There are no income tax consequences associated with the payment of dividends in either 2012 or 2011 by the Company to
its shareholders.

The Company has determined that undistributed profits of its subsidiaries, joint venture or associate will not be
distributed in the foreseeable future. The temporary differences associated with investments in subsidiaries, associates and joint ventures, for which a deferred tax liability has not been recognised, aggregate to Ps.43,569 (December 31, 2011:
Ps.42,225, January 1st 2011: Ps. 40,683).

24.2 Tax on assets

The operations in Guatemala, Nicaragua, Colombia and Argentina are subject to a minimum tax, which is based primary on a percentage of assets. Any payments are recoverable in future years, under certain
conditions.

24.3 Flat-rate business tax (IETU)

Effective in 2008, IETU came into effect in Mexico and replaced Asset Tax. IETU essentially works as a minimum corporate income tax, except that amounts paid cannot be creditable against future income tax
payments. The payable tax for a taxpayer in a given year is the higher of IETU or income tax computed under the Mexican income tax law. The IETU rate is 17.5%. IETU is computed on a cash-flow basis, which means the tax base is equal to cash
proceeds, less certain deductions and credits. In the case of export sales, where cash on a receivable has not been collected within 12 months, income is deemed received at the end of the 12-month period. In addition, unlike the Income Tax Law,
which allows for tax consolidation, companies that incur IETU are required to file their returns on an individual basis.



F-55



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##### Table of Contents

25 Other Liabilities, Provisions, Contingencies and Commitments

25.1 Other current financial liabilities



|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|----------------------------------------------- |  | ---------------- | -------- |  | ---------------- |  | --------- | -------------- |  |  | --------- | 
|                                                |  | December 31,2012 |          |  | December 31,2011 |  |           | January 1,2011 | 
|Sundry creditors                                |  |                  | Ps.3,054 |  |                  |  | Ps.2,116  |                |  |  | Ps.1,681  | 
|Derivative financial instruments                |  |                  | 279      |  |                  |  | 5         |                |  |  | 8         | 
|Others                                          |  |                  | 14       |  |                  |  | 14        |                |  |  | 37        | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|Total                                           |  |                  | Ps.3,347 |  |                  |  | Ps.2,135  |                |  |  | Ps.1,726  | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|                                                |  |                  |         
|25.2 Provisions and other long term liabilities |  |                  |          |  |                  |  |           |                |  |  |           | 
|                                                |  |                  |         
|                                                |  | December 31,2012 |          |  | December 31,2011 |  |           | January1,2011  | 
|Provisions                                      |  |                  | Ps.2,476 |  |                  |  | Ps.2,764  |                |  |  | Ps.2,712  | 
|Others                                          |  |                  | 938      |  |                  |  | 792       |                |  |  | 949       | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|Total                                           |  |                  | Ps.3,414 |  |                  |  | Ps. 3,556 |                |  |  | Ps. 3,661 | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|                                                |  |                  |         
|25.3 Other financial liabilities                |  |                  |          |  |                  |  |           |                |  |  |           | 
|                                                |  |                  |         
|                                                |  | December 31,2012 |          |  | December 31,2011 |  |           | January1,2011  | 
|Derivative financial instruments                |  |                  | Ps.  212 |  |                  |  | Ps.  563  |                |  |  | Ps.  651  | 
|Taxes payable                                   |  |                  | 356      |  |                  |  | 639       |                |  |  | 1,083     | 
|Security deposits                               |  |                  | 268      |  |                  |  | 291       |                |  |  | 238       | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 
|Total                                           |  |                  | Ps.836   |  |                  |  | Ps.1,493  |                |  |  | Ps.1,972  | 
|                                                |  |                  |          |  |                  |  |           |                |  |  |           | 

25.4 Provisions recorded in the consolidated statement of financial position

The Company has various loss contingencies, and has recorded reserves as other liabilities for those legal proceedings for which it
believes an unfavorable resolution is probable. Most of these loss contingencies are the result of the Companys business acquisitions. The following table presents the nature and amount of the loss contingencies recorded as of
December 31, 2012 and 2011 and as of January 1, 2011:



|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|----------------------------------------------------------------------------------- |  | ---------------- | ---------- | -------- | ---------------- |  | --------- | ---------------- | - |  | --------- | 
|                                                                                    |  | December 31,2012 |            |          | December 31,2011 |  |           | January 1,2011   |  
|Indirect taxes                                                                      |  |                  | Ps.  1,263 |          |                  |  | Ps.1,405  |                  |   |  | Ps.1,358  | 
|Labor                                                                               |  |                  | 934        |          |                  |  | 1,128     |                  |   |  | 1,134     | 
|Legal                                                                               |  |                  | 279        |          |                  |  | 231       |                  |   |  | 220       | 
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  | Ps.  2,476 |          |                  |  | Ps. 2,764 |                  |   |  | Ps. 2,712 | 
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  |           
|25.5 Changes in the balance of provisions recorded                                  |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  |           
|25.5.1 Indirect taxes                                                               |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  |           
|                                                                                    |  |                  |            |          | December 31,2012 |  |           | December 31,2011 |  
|Initial balance                                                                     |  |                  |            | Ps.1,405 |                  |  |           | Ps.1,358         |  
|Penalties and other charges                                                         |  |                  |            | 107      |                  |  |           | 16               |  
|New contingencies                                                                   |  |                  |            | 56       |                  |  |           | 43               |  
|Contingencies added in business combination                                         |  |                  |            | 117      |                  |  |           | 170              |  
|Cancellation and expiration                                                         |  |                  |            | (124     | )                |  |           | (47              | )
|Payments                                                                            |  |                  |            | (157     | )                |  |           | (102             | )
|Current portion                                                                     |  |                  |            | (52      | )                |  |           | (113             | )
|Restatement of the beginning balance of subsidiaries in hyperinflationary economies |  |                  |            | (89      | )                |  |           | 80               |  
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|Ending balance                                                                      |  |                  |            | Ps.1,263 |                  |  |           | Ps.1,405         |  
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  |           
|25.5.2 Labor                                                                        |  |                  |            |          |                  |  |           |                  |   |  |           | 
|                                                                                    |  |                  |           
|                                                                                    |  |                  |            |          | December 31,2012 |  |           | December 31,2011 |  
|Initial balance                                                                     |  |                  |            | Ps.1,128 |                  |  |           | Ps.1,134         |  
|Penalties and other charges                                                         |  |                  |            | 189      |                  |  |           | 105              |  
|New contingencies                                                                   |  |                  |            | 134      |                  |  |           | 122              |  
|Contingencies added in business combination                                         |  |                  |            | 15       |                  |  |           | 8                |  
|Cancellation and expiration                                                         |  |                  |            | (359     | )                |  |           | (261             | )
|Payments                                                                            |  |                  |            | (91      | )                |  |           | (71              | )
|Restatement of the beginning balance of subsidiaries in hyperinflationary economies |  |                  |            | (82      | )                |  |           | 91               |  
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 
|Ending balance                                                                      |  |                  |            | Ps.  934 |                  |  |           | Ps.1,128         |  
|                                                                                    |  |                  |            |          |                  |  |           |                  |   |  |           | 

A roll forward for legal contingencies is not disclosed because the amounts are not considered to be material.



F-56



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##### Table of Contents

While provision for all claims has already been made, the actual outcome of the disputes and the timing of
the resolution cannot be estimated by the Company at this time.

25.6 Unsettled lawsuits

The Company has entered into legal proceedings with its labor unions, tax authorities and other parties. These proceedings have resulted in the ordinary
course of business and are common to the industry in which the Company operates. The aggregate amount being claimed against the Company resulting from such proceedings as of December 31, 2012 is Ps. 13,309. Such contingencies were classified by
legal counsel as less than probable but more than remote of being settled against the Company. However, the Company believes that the ultimate resolution of such legal proceedings will not have a material effect on its consolidated financial
position or result of operations.

In recent years in its Mexican, Costa Rican and Brazilian territories, Coca-Cola FEMSA has been requested
to present certain information regarding possible monopolistic practices. These requests are commonly generated in the ordinary course of business in the soft drink industry where this subsidiary operates. The Company does not expect any significant
liability to arise from these contingencies.

25.7 Collateralized contingencies

As is customary in Brazil, the Company has been required by the tax authorities there to collateralize tax contingencies currently in litigation
amounting to Ps. 2,164, Ps. 2,418 and Ps. 2,292 as of December 31, 2012 and 2011 and as of January 1, 2011, respectively, by pledging fixed assets and entering into available lines of credit covering the contingencies.

25.8 Commitments

As of
December 31, 2012, the Company has contractual commitments for finance leases for machinery and transport equipment and operating leases for the rental of production machinery and equipment, distribution and computer equipment, and land for
FEMSA Comercios operations.

The contractual maturities of the operating lease commitments by currency, expressed in Mexican pesos as of
December 31, 2012, are as follows:



|                                             |  |              |            |  |              |  |           |        |  |  |           | 
|-------------------------------------------- |  | ------------ | ---------- |  | ------------ |  | --------- | ------ |  |  | --------- | 
|                                             |  | MexicanPesos |            |  | U. S.Dollars |  |           | Others | 
|Not later than 1 year                        |  |              | Ps.  2,966 |  |              |  | Ps.    77 |        |  |  | Ps.    97 | 
|Later than 1 year and not later than 5 years |  |              | 10,498     |  |              |  | 335       |        |  |  | 86        | 
|Later than 5 years                           |  |              | 13,516     |  |              |  | 544       |        |  |  |          | 
|                                             |  |              |            |  |              |  |           |        |  |  |           | 
|Total                                        |  |              | Ps.26,980  |  |              |  | Ps.  956  |        |  |  | Ps.  183  | 
|                                             |  |              |            |  |              |  |           |        |  |  |           | 

Rental expense charged to consolidated net income was Ps. 4,032 and Ps. 3,248 for the years ended December 31, 2012
and 2011, respectively.

Future minimum lease payments under finance leases with the present value of the net minimum lease payments are as
follows:



|                                             |  |                     |     |  |                         |  |     |                     |  |  |                         |  |  |  |     | 
|-------------------------------------------- |  | ------------------- | --- |  | ----------------------- |  | --- | ------------------- |  |  | ----------------------- |  |  |  | --- | 
|                                             |  | 2012MinimumPayments |     |  | PresentValue ofPayments |  |     | 2011MinimumPayments |  |  | PresentValue ofPayments | 
|Not later than 1 year                        |  |                     | 236 |  |                         |  | 225 |                     |  |  | 285                     |  |  |  | 265 | 
|Later than 1 year and not later than 5 years |  |                     | 134 |  |                         |  | 122 |                     |  |  | 357                     |  |  |  | 350 | 
|Later than 5 years                           |  |                     |    |  |                         |  |    |                     |  |  |                        |  |  |  |    | 
|                                             |  |                     |     |  |                         |  |     |                     |  |  |                         |  |  |  |     | 
|Total mínimum lease payments                 |  |                     | 370 |  |                         |  | 347 |                     |  |  | 642                     |  |  |  | 615 | 
|Less amount representing finance charges     |  |                     | 23  |  |                         |  |     |                     |  |  | 27                      |  |  |  |     | 
|                                             |  |                     |     |  |                         |  |     |                     |  |  |                         |  |  |  |     | 
|Present value of minimum lease payments      |  |                     | 347 |  |                         |  |     |                     |  |  | 615                     |  |  |  |     | 
|                                             |  |                     |     |  |                         |  |     |                     |  |  |                         |  |  |  |     | 

Coca-Cola FEMSA has firm commitments for the purchase of property, plan and equipment of Ps. 27 as December 31,
2012.

25.9 Restructuring provision

Coca-Cola FEMSA recorded a restructuring provision. This provision relates principally to reorganization in the structure of Coca-Cola FEMSA. The restructuring plan was drawn up and announced to the
employees of Coca-Cola FEMSA in 2011 when the provision was recognized in its consolidated financial statements. The restructuring of Coca-Cola FEMSA is expected to be completed by 2013 and it is presented in current liabilities within accounts
payable caption in the consolidated statement of financial position.



|                |  |                  |            |   |                  |  |          |  
|--------------- |  | ---------------- | ---------- | - | ---------------- |  | -------- | -
|                |  | December 31,2012 |            |   | December 31,2011 | 
|Initial balance |  |                  | Ps.    153 |   |                  |  | Ps.  230 |  
|New             |  |                  | 195        |   |                  |  | 48       |  
|Payments        |  |                  | (258       | ) |                  |  | (76      | )
|Cancellation    |  |                  |           |   |                  |  | (49      | )
|                |  |                  |            |   |                  |  |          |  
|Ending balance  |  |                  | Ps.  90    |   |                  |  | Ps.  153 |  
|                |  |                  |            |   |                  |  |          |  



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##### Table of Contents

26 Information by Segment

The analytical information by segment is presented considering the Companys business units (Subholding Companies as defined in Note 1), which is consistent with the internal reporting presented to
the Chief Operating Decision Maker. A segment is a component of the Company that engages in business activities from which it earns revenues, and incurs the related costs and expenses, including revenues, costs and expenses that relate to
transactions with any of Companys other components. All segments operating results are reviewed regularly by the Chief Operating Decision Maker, which makes decisions about the resources that would be allocated to the segment and to
assess its performance, and for which financial information is available.

Inter-segment transfers or transactions are entered into and
presented under accounting policies of each segment, which are the same to those applied by the Company. Intercompany operations are eliminated and presented within the consolidation adjustment column included in the tables below.

a) By Business Unit:



|                                                                                                                          |  |                |             |   |               |  |            |          |  |  |           |  |  |                          |           |   |              |  |              |   |  |  |             |  
|------------------------------------------------------------------------------------------------------------------------- |  | -------------- | ----------- | - | ------------- |  | ---------- | -------- |  |  | --------- |  |  | ------------------------ | --------- | - | ------------ |  | ------------ | - |  |  | ----------- | -
|2012                                                                                                                      |  | Coca-ColaFEMSA |             |   | FEMSAComercio |  |            | CBEquity |  |  | Other (1) |  |  | ConsolidationAdjustments |           |   | Consolidated | 
|Total revenues                                                                                                            |  |                | Ps. 147,739 |   |               |  | Ps. 86,433 |          |  |  | Ps.      |  |  |                          | Ps.15,899 |   |              |  | Ps. (11,762) |   |  |  | Ps. 238,309 |  
|Intercompany revenue                                                                                                      |  |                | 2,873       |   |               |  | 5          |          |  |  |          |  |  |                          | 8,884     |   |              |  | (11,762      | ) |  |  |            |  
|Gross profit                                                                                                              |  |                | 68,630      |   |               |  | 30,250     |          |  |  |          |  |  |                          | 4,647     |   |              |  | (2,227       | ) |  |  | 101,300     |  
|Administrative expenses                                                                                                   |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | 9,552       |  
|Selling expenses                                                                                                          |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | 62,086      |  
|Other income                                                                                                              |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | 1,745       |  
|Other expenses                                                                                                            |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | (1,973      | )
|Interest expense                                                                                                          |  |                | (1,955      | ) |               |  | (445       | )        |  |  |          |  |  |                          | (511      | ) |              |  | 405          |   |  |  | (2,506      | )
|Interest income                                                                                                           |  |                | 424         |   |               |  | 19         |          |  |  | 18        |  |  |                          | 727       |   |              |  | (405         | ) |  |  | 783         |  
|Other net finance expenses(3)                                                                                             |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | (181        | )
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  |                | 19,992      |   |               |  | 6,146      |          |  |  | 10        |  |  |                          | 1,620     |   |              |  | (238         | ) |  |  | 27,530      |  
|Income taxes                                                                                                              |  |                | 6,274       |   |               |  | 729        |          |  |  |          |  |  |                          | 946       |   |              |  |             |   |  |  | 7,949       |  
|Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes                  |  |                | 180         |   |               |  | (23        | )        |  |  | 8,311     |  |  |                          | 2         |   |              |  |             |   |  |  | 8,470       |  
|                                                                                                                          |  |                |             |   |               |  |            |          |  |  |           |  |  |                          |           |   |              |  |              |   |  |  |             |  
|Consolidated net income                                                                                                   |  |                |            |   |               |  |           |          |  |  |          |  |  |                          |           |   |              |  |              |   |  |  | 28,051      |  
|                                                                                                                          |  |                |             |   |               |  |            |          |  |  |           |  |  |                          |           |   |              |  |              |   |  |  |             |  
|Depreciation and amortization(2)                                                                                          |  |                | 5,692       |   |               |  | 2,031      |          |  |  |          |  |  |                          | 293       |   |              |  | (126         | ) |  |  | 7,890       |  
|Non-cash items other than depreciation and amortization                                                                   |  |                | 580         |   |               |  | 200        |          |  |  |          |  |  |                          | 237       |   |              |  |              |   |  |  | 1,017       |  
|                                                                                                                          |  |                |             |   |               |  |            |          |  |  |           |  |  |                          |           |   |              |  |              |   |  |  |             |  
|Investments in associates and joint ventures                                                                              |  |                | 5,352       |   |               |  | 459        |          |  |  | 77,484    |  |  |                          | 545       |   |              |  |              |   |  |  | 83,840      |  
|Total assets                                                                                                              |  |                | 166,103     |   |               |  | 31,092     |          |  |  | 79,268    |  |  |                          | 31,078    |   |              |  | (11,599      | ) |  |  | 295,942     |  
|Total liabilities                                                                                                         |  |                | 61,275      |   |               |  | 21,356     |          |  |  | 1,822     |  |  |                          | 12,409    |   |              |  | (11,081      | ) |  |  | 85,781      |  
|Investments in fixed assets(4)                                                                                            |  |                | 10,259      |   |               |  | 4,707      |          |  |  |          |  |  |                          | 959       |   |              |  | (365         | ) |  |  | 15,560      |  
|                                                                                                                          |  |                |             |   |               |  |            |          |  |  |           |  |  |                          |           |   |              |  |              |   |  |  |             |  



|(1) | Includes other companies (see Note 1) and corporate.
|--- | ----------------------------------------------------

|(2) | Includes bottle breakage.
|--- | -------------------------

|(3) | Includes foreign exchange loss, net; loss on monetary position for subsidiaries in hyperinflationary economies; and market value gain on financial instruments.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | Includes acquisitions and disposals of property, plant and equipment, intangible assets and other long-lived assets.
|--- | --------------------------------------------------------------------------------------------------------------------



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|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  
|------------------------------------------------------------------------------------------------------------------------- |  | -------------- | ---------- | - | ------------- |  | --------- | --------- |  |  | --------- |  |  | ------------------------ | --------- | - | ------------ |  | ---------- | - |  |  | ---------- | -
|2011                                                                                                                      |  | Coca-ColaFEMSA |            |   | FEMSAComercio |  |           | C BEquity |  |  | Other (1) |  |  | ConsolidationAdjustments |           |   | Consolidated | 
|Total revenues                                                                                                            |  |                | Ps.123,224 |   |               |  | Ps.74,112 |           |  |  | Ps.      |  |  |                          | Ps.13,360 |   |              |  | Ps.(9,156) |   |  |  | Ps.201,540 |  
|Intercompany revenue                                                                                                      |  |                | 2,099      |   |               |  | 2         |           |  |  |          |  |  |                          | 7,055     |   |              |  | (9,156     | ) |  |  |           |  
|Gross profit                                                                                                              |  |                | 56,531     |   |               |  | 25,476    |           |  |  |          |  |  |                          | 3,884     |   |              |  | (1,595     | ) |  |  | 84,296     |  
|Administrative expenses                                                                                                   |  |                |           |   |               |  |          |           |  |  |          |  |  |                          |          |   |              |  |           |   |  |  | 8,172      |  
|Selling expenses                                                                                                          |  |                |           |   |               |  |          |           |  |  |          |  |  |                          |          |   |              |  |           |   |  |  | 50,685     |  
|Other income                                                                                                              |  |                |           |   |               |  |          |           |  |  |          |  |  |                          |          |   |              |  |           |   |  |  | 381        |  
|Other expenses                                                                                                            |  |                |           |   |               |  |          |           |  |  |          |  |  |                          |          |   |              |  |           |   |  |  | (2,072     | )
|Interest expense                                                                                                          |  |                | (1,729     | ) |               |  | (396      | )         |  |  |          |  |  |                          | (540      | ) |              |  | 363        |   |  |  | (2,302     | )
|Interest income                                                                                                           |  |                | 616        |   |               |  | 12        |           |  |  | 7         |  |  |                          | 742       |   |              |  | (363       | ) |  |  | 1,014      |  
|Other net finance income(3)                                                                                               |  |                |           |   |               |  |          |           |  |  |          |  |  |                          |          |   |              |  |           |   |  |  | 1,092      |  
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  |                | 16,794     |   |               |  | 4,993     |           |  |  |          |  |  |                          | 1,827     |   |              |  | (62        | ) |  |  | 23,552     |  
|Income taxes                                                                                                              |  |                | 5,667      |   |               |  | 578       |           |  |  | 67        |  |  |                          | 1,306     |   |              |  |           |   |  |  | 7,618      |  
|Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes                  |  |                | 86         |   |               |  |          |           |  |  | 4,880     |  |  |                          | 1         |   |              |  |           |   |  |  | 4,967      |  
|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  
|Consolidated net income                                                                                                   |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  | 20,901     |  
|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  
|Depreciation and amortization(2)                                                                                          |  |                | 4,219      |   |               |  | 1,778     |           |  |  |          |  |  |                          | 246       |   |              |  | (80        | ) |  |  | 6,163      |  
|Non-cash items other than depreciation and amortization                                                                   |  |                | 638        |   |               |  | 170       |           |  |  |          |  |  |                          | 31        |   |              |  |           |   |  |  | 839        |  
|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  
|Investments in associates and joint ventures                                                                              |  |                | 3,656      |   |               |  |          |           |  |  | 74,746    |  |  |                          | 241       |   |              |  |           |   |  |  | 78,643     |  
|Total assets                                                                                                              |  |                | 141,738    |   |               |  | 26,535    |           |  |  | 76,463    |  |  |                          | 28,853    |   |              |  | (10,227    | ) |  |  | 263,362    |  
|Total liabilities                                                                                                         |  |                | 48,657     |   |               |  | 18,558    |           |  |  | 1,782     |  |  |                          | 12,134    |   |              |  | (9,940     | ) |  |  | 71,191     |  
|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  
|Investments in fixed assets(4)                                                                                            |  |                | 7,862      |   |               |  | 4,186     |           |  |  |          |  |  |                          | 735       |   |              |  | (117       | ) |  |  | 12,666     |  
|                                                                                                                          |  |                |            |   |               |  |           |           |  |  |           |  |  |                          |           |   |              |  |            |   |  |  |            |  



|(1) | Includes other companies (see Note 1) and corporate.
|--- | ----------------------------------------------------

|(2) | Includes bottle breakage.
|--- | -------------------------

|(3) | Includes foreign exchange gain, net; gain on monetary position for subsidiaries in hyperinflationary economies; and market value loss on financial
instruments.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------

|(4) | Includes acquisitions and disposals of property, plant and equipment, intangible assets and other long-lived assets.
|--- | --------------------------------------------------------------------------------------------------------------------



|                                                      |  |                |          |  |               |  |        |           |  |  |           |  |  |                          |          |  |              |  |        |   |  |  |           | 
|----------------------------------------------------- |  | -------------- | -------- |  | ------------- |  | ------ | --------- |  |  | --------- |  |  | ------------------------ | -------- |  | ------------ |  | ------ | - |  |  | --------- | 
|January 1, 2011                                       |  | Coca-ColaFEMSA |          |  | FEMSAComercio |  |        | CB Equity |  |  | Other (1) |  |  | ConsolidationAdjustments |          |  | Consolidated | 
|Investment in associates companies and joint ventures |  |                | Ps.2,108 |  |               |  | Ps.   |           |  |  | Ps.66,478 |  |  |                          | Ps.  207 |  |              |  | Ps.   |   |  |  | Ps.68,793 | 
|Total assets                                          |  |                | 104,326  |  |               |  | 23,090 |           |  |  | 67,010    |  |  |                          | 28,676   |  |              |  | (8,407 | ) |  |  | 214,695   | 
|Total liabilities                                     |  |                | 38,890   |  |               |  | 16,394 |           |  |  | 217       |  |  |                          | 13,978   |  |              |  | (8,182 | ) |  |  | 61,297    | 
|                                                      |  |                |          |  |               |  |        |           |  |  |           |  |  |                          |          |  |              |  |        |   |  |  |           | 



|(1) | Includes other companies (see Note 1) and corporate.
|--- | ----------------------------------------------------



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b) Information by geographic area:

The Company aggregates geographic areas into the following for the purposes of its consolidated financial statements: (i) Mexico and Central America division (comprising the following countries:
Mexico, Guatemala, Nicaragua, Costa Rica and Panama) and (ii) the South America division (comprising the following countries: Brazil, Argentina, Colombia and Venezuela). Venezuela operates in an economy with exchange controls and
hyper-inflation; and as a result, it is not aggregated into the South America area.

Geographic disclosure for the Company is as follow:



|                              |  |               |            |   |                        |  |            |  
|----------------------------- |  | ------------- | ---------- | - | ---------------------- |  | ---------- | -
|2012                          |  | TotalRevenues |            |   | TotalNon
CurrentAssets | 
|Mexico and Central America(1) |  |               | Ps.155,576 |   |                        |  | Ps.104,983 |  
|South America(2)              |  |               | 56,444     |   |                        |  | 29,275     |  
|Venezuela                     |  |               | 26,800     |   |                        |  | 9,127      |  
|Europe                        |  |               |           |   |                        |  | 77,484     |  
|Consolidation adjustments     |  |               | (511       | ) |                        |  | (382       | )
|                              |  |               |            |   |                        |  |            |  
|Consolidated                  |  |               | Ps.238,309 |   |                        |  | Ps.220,487 |  
|                              |  |               |            |   |                        |  |            |  
|2011                          |  |               |            |   |                        |  |            |  
|Mexico and Central America(1) |  |               | Ps.129,716 |   |                        |  | Ps. 91,428 |  
|South America(2)              |  |               | 52,149     |   |                        |  | 29,252     |  
|Venezuela                     |  |               | 20,173     |   |                        |  | 7,952      |  
|Europe                        |  |               |           |   |                        |  | 74,747     |  
|Consolidation adjustments     |  |               | (498       | ) |                        |  |           |  
|                              |  |               |            |   |                        |  |            |  
|Consolidated                  |  |               | Ps.201,540 |   |                        |  | Ps.203,379 |  
|                              |  |               |            |   |                        |  |            |  
|January 1, 2011               |  |               |            |   |                        |  |            |  
|Mexico and Central America(1) |  |               |            |   |                        |  | Ps. 64,267 |  
|South America(2)              |  |               |            |   |                        |  | 26,082     |  
|Venezuela                     |  |               |            |   |                        |  | 5,545      |  
|Europe                        |  |               |            |   |                        |  | 66,478     |  
|Consolidation adjustments     |  |               |            |   |                        |  |           |  
|                              |  |               |            |   |                        |  |            |  
|Consolidated                  |  |               |            |   |                        |  | Ps.162,372 |  
|                              |  |               |            |   |                        |  |            |  



|(1) | Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico only) revenues were Ps. 148,098 and Ps. 122,690 during the years ended
December 31, 2012 and 2011, respectively. Domestic (Mexico only) non-current assets were Ps. 99,772, Ps. 85,087 and Ps. 58,863 as of December 31, 2012, December 31, 2011 and January 1, 2011, respectively.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | South America includes Brazil, Argentina, Colombia and Venezuela, although Venezuela is shown separately above. South America revenues include Brazilian revenues of Ps.
30,930 and Ps. 31,405 during the years ended December 31, 2012 and 2011, respectively. Brazilian non-current assets were Ps. 14,221, Ps. 15,732 and Ps. 14,373 as of December 31, 2012, December 31, 2011 and January 1, 2011,
respectively.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

27 First Time Adoption of IFRS

27.1 Basis for the Transition to IFRS

27.1.1 Application of IFRS 1, First-time
adoption of international financial reporting standards

For preparing the consolidated financial statements under IFRS, the Company
applied the mandatory exceptions and utilized certain optional exemptions set forth in IFRS 1, related to the complete retroactive application of IFRS.

27.1.2 Optional exemptions used by the Company

The Company applied the following optional
exemptions:

a) Business Combinations and Acquisitions of Associates and Joint Ventures:

The Company elected not to apply IFRS 3 Business Combinations, to business combinations as well as to acquisitions of associates and joint ventures
prior to its transition date.

b) Deemed Cost:

An entity may elect to measure an item or all of property, plant and equipment at the Transition Date at its fair value and use that fair value as its deemed cost at that date. In addition, a first-time
adopter may elect to use a previous GAAPs revaluation of an item of property, plant and equipment at, or before, of the Transition Date as deemed cost at the date of the revaluation, if the revaluation was, at the date of the revaluation,
broadly comparable to: (i) fair value; or (ii) cost or depreciated cost in accordance with IFRS, adjusted to reflect, changes in a general or specific price index.

The Company has presented its property, plant, and equipment and its intangible assets at IFRS historical cost in all countries.



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In Mexico, the Company ceased to record inflationary adjustments to its property, plant and equipment on
December 31, 2007, due to both changes to Mexican FRS in effect at that time, and the fact that the Mexican peso was not deemed to be a currency of an inflationary economy as of that date. According to IAS 29, Financial Reporting in
Hyperinflationary Economiesthe last hyperinflationary period for the Mexican peso was in 1998. As a result, the Company eliminated the cumulative inflation recognized within long-lived assets for the Companys Mexican operations, based on
Mexican FRS during the years 1999 through 2007, which were not deemed hyperinflationary for IFRS purposes.

In Venezuela this IFRS historical
cost represents actual historical cost in the year of acquisition, indexed for inflation in a hyper- inflationary economy based on the provisions of IAS 29.

c) Cumulative Translation Effects:

The Company applied the exemption to not recalculate
retroactively the translation differences in the financial statements of foreign operations; accordingly, at the transition date, it reclassified the cumulative translation effect to retained earnings.

The application of this exemption is detailed in Note 27.3 (h).

d) Borrowing Costs:

The Company began capitalizing its borrowing costs at the transition
date in accordance with IAS 23, Borrowing Costs. The borrowing costs included previously under Mexican FRS were subject to the deemed cost exemption mentioned in b) above.

27.1.3 Mandatory exceptions used by the Company

The Company applied the following
mandatory exceptions set forth in IFRS 1, which do not allow retroactive application to the requirements set forth in such standards:

a)
Derecognition of Financial Assets and Liabilities:

The Company applied the derecognition rules of IAS 39, Financial Instruments:
Recognition and Measurementprospectively for transactions occurring on or after the date of transition. As a result, there was no impact in the Companys consolidated financial statements due to the application of this exception.

b) Hedge Accounting:

The
Company measured at fair value all derivative financial instruments and hedging relationships designated and documented effectively as accounting hedges as required by IAS 39 as of the transition date. As a result, there was no impact in the
Companys consolidated financial statements due to the application of this exception.

c) Non-controlling Interest:

The Company applied the requirements in IAS 27, Consolidated and Separate Financial Statementsrelated to non-controlling interests prospectively
beginning on the transition date. As a result, there was no impact in the Companys consolidated financial statements due to the application of this exception.

d) Accounting Estimates:

Estimates prepared under IFRS as of January 1, 2011 are consistent
with the estimates recognized under Mexican FRS as of the same date.

27.2 Reconciliations of Mexican FRS and IFRS

The following reconciliations quantify the effects of the transition to IFRS:



| |  | Equity as of December 31, 2011 and as of January 1, 2011 (date of transition to IFRS).
|- |  | --------------------------------------------------------------------------------------



| |  | Comprehensive income for the year ended December 31, 2011.
|- |  | ----------------------------------------------------------



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27.2.1 Effects of IFRS adoption on equity  Consolidated statement of financial position



|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|----------------------------------------------------- |  |  | --- |  | ----------------------- |  | --------- | --------------------- |  |  | ----------------- | - |  | ---- | ---------- | - | ---------- |  | --------- | ----------- |  |  | ----------------- |  |  | ---- | ------- | - |  |  | ---------- | - |  |  | --------- | 
|                                                      |  |  |     |  | As of December 31, 2011 |  |           | As of January 1, 2011 | 
|                                                      |  |  |     |  | MexicanFRS              |  |           | Adjustments           |  |  | Reclassifications |   |  | IFRS |            |   | MexicanFRS |  |           | Adjustments |  |  | Reclassifications |  |  | IFRS |        
|Cash and cash equivalents                             |  |  | a   |  |                         |  | Ps.26,329 |                       |  |  | Ps.              |   |  |      | Ps.(488)   |   |            |  | Ps.25,841 |             |  |  | Ps.27,097         |  |  |      | Ps.    |   |  |  | Ps.(392)   |   |  |  | Ps.26,705 | 
|Investments                                           |  |  |     |  |                         |  | 1,329     |                       |  |  |                  |   |  |      |           |   |            |  | 1,329     |             |  |  | 66                |  |  |      |        |   |  |  |           |   |  |  | 66        | 
|Accounts receivable, net                              |  |  |     |  |                         |  | 10,499    |                       |  |  |                  |   |  |      | (1         | ) |            |  | 10,498    |             |  |  | 7,702             |  |  |      |        |   |  |  | (1         | ) |  |  | 7,701     | 
|Inventories                                           |  |  | d   |  |                         |  | 14,385    |                       |  |  | (9                | ) |  |      | (16        | ) |            |  | 14,360    |             |  |  | 11,314            |  |  |      |        |   |  |  |           |   |  |  | 11,314    | 
|Recoverable taxes                                     |  |  | g   |  |                         |  | 4,311     |                       |  |  |                  |   |  |      | 1,032      |   |            |  | 5,343     |             |  |  | 4,243             |  |  |      |        |   |  |  | 909        |   |  |  | 5,152     | 
|Other current financial assets                        |  |  | a,l |  |                         |  |          |                       |  |  |                  |   |  |      | 1,018      |   |            |  | 1,018     |             |  |  |                  |  |  |      |        |   |  |  | 409        |   |  |  | 409       | 
|Other current assets                                  |  |  | a,e |  |                         |  | 2,114     |                       |  |  | (23               | ) |  |      | (497       | ) |            |  | 1,594     |             |  |  | 1,038             |  |  |      | (52     | ) |  |  | (10        | ) |  |  | 976       | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Current Assets                                  |  |  |     |  |                         |  | 58,967    |                       |  |  | (32               | ) |  |      | 1,048      |   |            |  | 59,983    |             |  |  | 51,460            |  |  |      | (52     | ) |  |  | 915        |   |  |  | 52,323    | 
|Investments in associates and joint ventures          |  |  | k   |  |                         |  | 78,972    |                       |  |  | (328              | ) |  |      | (1         | ) |            |  | 78,643    |             |  |  | 68,793            |  |  |      |        |   |  |  |           |   |  |  | 68,793    | 
|Property, plant and equipment, net                    |  |  | b   |  |                         |  | 53,402    |                       |  |  | (5,260            | ) |  |      | 6,421      |   |            |  | 54,563    |             |  |  | 41,910            |  |  |      | (5,221  | ) |  |  | 5,493      |   |  |  | 42,182    | 
|Intangible assets, net                                |  |  | d   |  |                         |  | 71,608    |                       |  |  | (8,580            | ) |  |      | 2          |   |            |  | 63,030    |             |  |  | 52,340            |  |  |      | (8,087  | ) |  |  |           |   |  |  | 44,253    | 
|Deferred tax assets                                   |  |  | g   |  |                         |  | 461       |                       |  |  | 2,139             |   |  |      | (600       | ) |            |  | 2,000     |             |  |  | 346               |  |  |      | 2,318   |   |  |  | 1,070      |   |  |  | 3,734     | 
|Other financial assets                                |  |  | j   |  |                         |  |          |                       |  |  | 43                |   |  |      | 2,702      |   |            |  | 2,745     |             |  |  |                  |  |  |      |        |   |  |  | 1,388      |   |  |  | 1,388     | 
|Other assets, net                                     |  |  | b,l |  |                         |  | 11,294    |                       |  |  |                  |   |  |      | (8,896     | ) |            |  | 2,398     |             |  |  | 8,729             |  |  |      | (1      | ) |  |  | (6,706     | ) |  |  | 2,022     | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Assets                                          |  |  |     |  |                         |  | 274,704   |                       |  |  | (12,018           | ) |  |      | 676        |   |            |  | 263,362   |             |  |  | 223,578           |  |  |      | (11,043 | ) |  |  | 2,160      |   |  |  | 214,695   | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Bank loans and notes payable                          |  |  |     |  |                         |  | 638       |                       |  |  |                  |   |  |      |           |   |            |  | 638       |             |  |  | 1,578             |  |  |      |        |   |  |  |           |   |  |  | 1,578     | 
|Current portion of long-term debt                     |  |  |     |  |                         |  | 4,935     |                       |  |  |                  |   |  |      |           |   |            |  | 4,935     |             |  |  | 1,725             |  |  |      |        |   |  |  |           |   |  |  | 1,725     | 
|Interest payable                                      |  |  |     |  |                         |  | 216       |                       |  |  |                  |   |  |      |           |   |            |  | 216       |             |  |  | 165               |  |  |      |        |   |  |  |           |   |  |  | 165       | 
|Suppliers                                             |  |  |     |  |                         |  | 21,475    |                       |  |  |                  |   |  |      |           |   |            |  | 21,475    |             |  |  | 17,458            |  |  |      |        |   |  |  |           |   |  |  | 17,458    | 
|Accounts payable                                      |  |  |     |  |                         |  | 5,761     |                       |  |  | (273              | ) |  |      |           |   |            |  | 5,488     |             |  |  | 5,375             |  |  |      | (224    | ) |  |  |           |   |  |  | 5,151     | 
|Taxes payable                                         |  |  | g   |  |                         |  | 3,208     |                       |  |  |                  |   |  |      | 1,033      |   |            |  | 4,241     |             |  |  | 2,180             |  |  |      |        |   |  |  | 909        |   |  |  | 3,089     | 
|Other current financial liabilities                   |  |  | l   |  |                         |  |          |                       |  |  |                  |   |  |      | 2,135      |   |            |  | 2,135     |             |  |  |                  |  |  |      |        |   |  |  | 1,726      |   |  |  | 1,726     | 
|Current portion of other long-term liabilities        |  |  | e,l |  |                         |  | 2,397     |                       |  |  | (74               | ) |  |      | (2,126     | ) |            |  | 197       |             |  |  | 2,035             |  |  |      | (33     | ) |  |  | (1,726     | ) |  |  | 276       | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Current Liabilities                             |  |  |     |  |                         |  | 38,630    |                       |  |  | (347              | ) |  |      | 1,042      |   |            |  | 39,325    |             |  |  | 30,516            |  |  |      | (257    | ) |  |  | 909        |   |  |  | 31,168    | 
|Bank loans and notes payable                          |  |  | j   |  |                         |  | 24,031    |                       |  |  | (156              | ) |  |      | (56        | ) |            |  | 23,819    |             |  |  | 22,203            |  |  |      | (211    | ) |  |  | (57        | ) |  |  | 21,935    | 
|Post-employment and other long-term employee benefits |  |  | c   |  |                         |  | 2,258     |                       |  |  | 327               |   |  |      | (1         | ) |            |  | 2,584     |             |  |  | 1,883             |  |  |      | 455     |   |  |  |           |   |  |  | 2,338     | 
|Deferred tax liabilities                              |  |  | g   |  |                         |  | 13,911    |                       |  |  | (12,897           | ) |  |      | (600       | ) |            |  | 414       |             |  |  | 10,567            |  |  |      | (11,414 | ) |  |  | 1,070      |   |  |  | 223       | 
|Other financial liabilities                           |  |  | l   |  |                         |  |          |                       |  |  |                  |   |  |      | 1,493      |   |            |  | 1,493     |             |  |  |                  |  |  |      |        |   |  |  | 1,972      |   |  |  | 1,972     | 
|Provisions and other long-term liabilities            |  |  | e,l |  |                         |  | 4,760     |                       |  |  | (2                | ) |  |      | (1,202     | ) |            |  | 3,556     |             |  |  | 5,396             |  |  |      | (1      | ) |  |  | (1,734     | ) |  |  | 3,661     | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Long-Term Liabilities                           |  |  |     |  |                         |  | 44,960    |                       |  |  | (12,728           | ) |  |      | (366       | ) |            |  | 31,866    |             |  |  | 40,049            |  |  |      | (11,171 | ) |  |  | 1,251      |   |  |  | 30,129    | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Liabilities                                     |  |  |     |  |                         |  | 83,590    |                       |  |  | (13,075           | ) |  |      | 676        |   |            |  | 71,191    |             |  |  | 70,565            |  |  |      | (11,428 | ) |  |  | 2,160      |   |  |  | 61,297    | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Equity:                                               |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Controlling interest:                                 |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Capital stock                                         |  |  | f,d |  |                         |  | Ps.5,348  |                       |  |  | Ps. (4)           |   |  |      | Ps.(1,999) |   |            |  | Ps. 3,345 |             |  |  | Ps. 5,348         |  |  |      | Ps. (4) |   |  |  | Ps.(1,999) |   |  |  | Ps. 3,345 | 
|Additional paid-in capital                            |  |  | f,d |  |                         |  | 20,513    |                       |  |  | 5,995             |   |  |      | (5,852     | ) |            |  | 20,656    |             |  |  | 20,558            |  |  |      | 51      |   |  |  | (5,852     | ) |  |  | 14,757    | 
|Retained earnings                                     |  |  | i,d |  |                         |  | 101,889   |                       |  |  | 4,747             |   |  |      | 7,851      |   |            |  | 114,487   |             |  |  | 91,296            |  |  |      | 4,548   |   |  |  | 7,851      |   |  |  | 103,695   | 
|Cumulative other comprehensive income                 |  |  | h   |  |                         |  | 5,830     |                       |  |  | (96               | ) |  |      |           |   |            |  | 5,734     |             |  |  | 146               |  |  |      | (66     | ) |  |  |           |   |  |  | 80        | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total controlling interest                            |  |  |     |  |                         |  | 133,580   |                       |  |  | 10,642            |   |  |      |           |   |            |  | 144,222   |             |  |  | 117,348           |  |  |      | 4,529   |   |  |  |           |   |  |  | 121,877   | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Non-controlling interest in consolidated subsidiaries |  |  | i   |  |                         |  | 57,534    |                       |  |  | (9,585            | ) |  |      |           |   |            |  | 47,949    |             |  |  | 35,665            |  |  |      | (4,144  | ) |  |  |           |   |  |  | 31,521    | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total equity                                          |  |  |     |  |                         |  | 191,114   |                       |  |  | 1,057             |   |  |      |           |   |            |  | 192,171   |             |  |  | 153,013           |  |  |      | 385     |   |  |  |           |   |  |  | 153,398   | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 
|Total Liabilities and Equity                          |  |  |     |  |                         |  | 274,704   |                       |  |  | (12,018           | ) |  |      | 676        |   |            |  | 263,362   |             |  |  | 223,578           |  |  |      | (11,043 | ) |  |  | 2,160      |   |  |  | 214,695   | 
|                                                      |  |  |     |  |                         |  |           |                       |  |  |                   |   |  |      |            |   |            |  |           |             |  |  |                   |  |  |      |         |   |  |  |            |   |  |  |           | 



F-62



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##### Table of Contents

27.2.2 Reconciliation of equity



|                                                      |  |      |  |                       |         |   |                      |     |         |  
|----------------------------------------------------- |  | ---- |  | --------------------- | ------- | - | -------------------- | --- | ------- | -
|                                                      |  | Note |  | As ofDecember 31,2011 |         |   | As of January1, 2011 |    
|Total equity under Mexican FRS                        |  |      |  | Ps.                   | 191,114 |   |                      | Ps. | 153,013 |  
|Property, plant and equipment, net                    |  | b    |  |                       | (5,260  | ) |                      |     | (5,221  | )
|Intangible assets, net                                |  | d    |  |                       | (8,580  | ) |                      |     | (8,087  | )
|Post-employment and other long-term employee benefits |  | c    |  |                       | (327    | ) |                      |     | (455    | )
|Embedded derivatives instruments                      |  | e    |  |                       | 76      |   |                      |     | 24      |  
|Share-based payments                                  |  | f    |  |                       | 298     |   |                      |     | 234     |  
|Effect on deferred income taxes                       |  | g    |  |                       | 15,036  |   |                      |     | 13,732  |  
|Effective interest method                             |  | j    |  |                       | 195     |   |                      |     | 211     |  
|Investments in associates and Joint Ventures          |  | k    |  |                       | (328    | ) |                      |     |        |  
|Others                                                |  | d    |  |                       | (53     | ) |                      |     | (53     | )
|Total adjustments to equity                           |  |      |  |                       | 1,057   |   |                      |     | 385     |  
|                                                      |  |      |  |                       |         |   |                      |     |         |  
|Total equity under IFRS                               |  |      |  |                       | 192,171 |   |                      |     | 153,398 |  
|                                                      |  |      |  |                       |         |   |                      |     |         |  

27.2.3 Effects of IFRS adoption on consolidated net income  Consolidated income statement



|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|------------------------------------------------------------------------------------------------------------------------- |  | ---- | ------- |  | ----------- | --- | ------- | ----------------------------------- |  | --- | ----------------- | - |  | ---- | ----- | - |  | --- | ------- | -
|                                                                                                                          |  |      |         |  |             |     |         | For the year endedDecember 31, 2011 |  |     |                   |  
|                                                                                                                          |  | Note |         |  | Mexican FRS |     |         | Adjustments                         |  |     | Reclassifications |   |  | IFRS |      
|Net sales                                                                                                                 |  |      | d       |  |             | Ps. | 201,867 |                                     |  | Ps. | (1,441)           |   |  | Ps.  |      |   |  | Ps. | 200,426 |  
|Other operating revenues                                                                                                  |  |      | d       |  |             |     | 1,177   |                                     |  |     | (63               | ) |  |      |      |   |  |     | 1,114   |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Total revenues                                                                                                            |  |      |         |  |             |     | 203,044 |                                     |  |     | (1,504            | ) |  |      |      |   |  |     | 201,540 |  
|Cost of goods sold                                                                                                        |  |      | b,c,d,l |  |             |     | 118,009 |                                     |  |     | (1,079            | ) |  |      | 314   |   |  |     | 117,244 |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Gross profit                                                                                                              |  |      |         |  |             |     | 85,035  |                                     |  |     | (425              | ) |  |      | (314  | ) |  |     | 84,296  |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Administrative expenses                                                                                                   |  |      | b,c,d,l |  |             |     | 8,249   |                                     |  |     | (172              | ) |  |      | 95    |   |  |     | 8,172   |  
|Selling expenses                                                                                                          |  |      | b,c,d,l |  |             |     | 49,882  |                                     |  |     | (575              | ) |  |      | 1,378 |   |  |     | 50,685  |  
|Other income                                                                                                              |  |      | d,l     |  |             |     |        |                                     |  |     | 21                |   |  |      | 360   |   |  |     | 381     |  
|Other expenses                                                                                                            |  |      | d,l     |  |             |     | (2,917  | )                                   |  |     | 60                |   |  |      | 785   |   |  |     | (2,072  | )
|Interest expense                                                                                                          |  |      | d,j     |  |             |     | (2,934  | )                                   |  |     | 6                 |   |  |      | 626   |   |  |     | (2,302  | )
|Interest income                                                                                                           |  |      | d,j     |  |             |     | 999     |                                     |  |     | 15                |   |  |      |      |   |  |     | 1,014   |  
|Foreign exchange gain, net                                                                                                |  |      | d,l     |  |             |     | 1,165   |                                     |  |     | (33               | ) |  |      | 16    |   |  |     | 1,148   |  
|Gain on monetary position for subsidiaries in hyperinflationary economies                                                 |  |      | d       |  |             |     | 146     |                                     |  |     | (93               | ) |  |      |      |   |  |     | 53      |  
|Market value loss on financial instruments                                                                                |  |      | e       |  |             |     | (159    | )                                   |  |     | 50                |   |  |      |      |   |  |     | (109    | )
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity
method |  |      |         |  |             |     | 23,204  |                                     |  |     | 348               |   |  |      |      |   |  |     | 23,552  |  
|Income taxes                                                                                                              |  |      | d,g     |  |             |     | 7,687   |                                     |  |     | 131               |   |  |      | (200  | ) |  |     | 7,618   |  
|Share of the profit or loss of associates and joint ventures accounted for using the equity method                        |  |      | l       |  |             |     | 5,167   |                                     |  |     |                  |   |  |      | (200  | ) |  |     | 4,967   |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Consolidated net income                                                                                                   |  |      |         |  |             | Ps. | 20,684  |                                     |  | Ps. | 217               |   |  | Ps.  |      |   |  | Ps. | 20,901  |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Attributable to:                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Controlling interest                                                                                                      |  |      |         |  |             |     | 15,133  |                                     |  |     | 199               |   |  |      |      |   |  |     | 15,332  |  
|Non-controlling interest                                                                                                  |  |      | d,i     |  |             |     | 5,551   |                                     |  |     | 18                |   |  |      |      |   |  |     | 5,569   |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  
|Consolidated net income                                                                                                   |  |      |         |  |             | Ps. | 20,684  |                                     |  | Ps. | 217               |   |  | Ps.  |      |   |  | Ps. | 20,901  |  
|                                                                                                                          |  |      |         |  |             |     |         |                                     |  |     |                   |   |  |      |       |   |  |     |         |  

27.2.4 Effects of IFRS adoption on consolidated comprehensive Income  Consolidated Statement of comprehensive
income



|                                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|------------------------------------------------------------------------------------ |  | ---- | - |  | ----------------------------------- | --- | ------ | ----------- |  | --- | ---- | - |  | --- | ------ | -
|                                                                                     |  |      |   |  | For the year endedDecember 31, 2011 |     |        |             | 
|                                                                                     |  | Note |   |  | Mexican FRS                         |     |        | Adjustments |  |     | IFRS |  
|Consolidated net income                                                              |  |      |   |  |                                     | Ps. | 20,684 |             |  | Ps. | 217  |   |  | Ps. | 20,901 |  
|Other comprehensive income:                                                          |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|Remeasurements of the net defined benefit liability, net of taxes                    |  |      | c |  |                                     |     |       |             |  |     | (59  | ) |  |     | (59    | )
|Unrealized gain on available for sale securities, net of taxes                       |  |      |   |  |                                     |     | 4      |             |  |     |     |   |  |     | 4      |  
|Valuation of the effective portion of derivative financial instruments, net of taxes |  |      |   |  |                                     |     | 118    |             |  |     |     |   |  |     | 118    |  
|Exchange differences on translating foreign operations                               |  |      | h |  |                                     |     | 8,277  |             |  |     | 731  |   |  |     | 9,008  |  
|Share of other comprehensive income of associates and joint ventures, net of taxes   |  |      | k |  |                                     |     | (1,147 | )           |  |     | (248 | ) |  |     | (1,395 | )
|                                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|Total other comprehensive income, net of taxes                                       |  |      |   |  |                                     |     | 7,252  |             |  |     | 424  |   |  |     | 7,676  |  
|                                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|Consolidated comprehensive income, net of taxes                                      |  |      |   |  |                                     |     | 27,936 |             |  |     | 641  |   |  |     | 28,577 |  
|                                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|Attributable to:                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  
|Controlling interest (1)                                                             |  |      |   |  |                                     | Ps. | 20,817 |             |  | Ps. | 169  |   |  | Ps. | 20,986 |  
|Non-controlling interest (1)                                                         |  |      |   |  |                                     |     | 7,119  |             |  |     | 472  |   |  |     | 7,591  |  
|                                                                                     |  |      |   |  |                                     |     |        |             |  |     |      |   |  |     |        |  



|(1) | IFRS controlling interest and non-controlling interest, net of reattribution of other comprehensive income by aquisitions of Grupo Tampico and Grupo CIMSA amounted to
Ps. 21,073 and Ps. 7,504, respectively. See Consolidated Statements of Comprehensive Income.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



F-63



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##### Table of Contents

27.2.5 Reconciliation of consolidated net income



|                                                      |  |      |  |                                  |        |  
|----------------------------------------------------- |  | ---- |  | -------------------------------- | ------ | -
|                                                      |  | Note |  | For theYearendedDecember31,
2011 |       
|Consolidated net income under Mexican FRS             |  |      |  | Ps.                              | 20,684 |  
|Depreciation of Property, plant and equipment         |  | b    |  |                                  | 458    |  
|Amortization of Intangible assets                     |  | d    |  |                                  | 12     |  
|Post-employment and other long-term employee benefits |  | c    |  |                                  | 92     |  
|Embedded derivatives                                  |  | e    |  |                                  | 51     |  
|Share-based payments                                  |  | f    |  |                                  | 27     |  
|Effective interest method                             |  | j    |  |                                  | (16    | )
|Effect on deferred income taxes                       |  | g    |  |                                  | (131   | )
|Inflation effects                                     |  | d    |  |                                  | (273   | )
|Other inflation effects on assets                     |  | d    |  |                                  | (3     | )
|                                                      |  |      |  |                                  |        |  
|Total adjustments to consolidated net income          |  |      |  |                                  | 217    |  
|                                                      |  |      |  |                                  |        |  
|Total consolidated net income under IFRS              |  |      |  | Ps.                              | 20,901 |  
|                                                      |  |      |  |                                  |        |  

27.3 Explanation of the effects of the adoption of IFRS

The following notes explain the significant adjustments and/or reclassifications for the adoption of IFRS:



|a) | Cash and Cash Equivalents:
|-- | --------------------------

For purposes
of Mexican FRS, restricted cash is presented within cash and cash equivalents, whereas for purposes of IFRS it is presented in the statement of financial position depending on the term of the restriction.

The transition from Mexican FRS to IFRS did not have a material impact on the consolidated statement of cash flows for the year ended December 31,
2011.



|b) | Property, Plant and Equipment:
|-- | ------------------------------

The
adjustments to property, plant and equipment are explained as follows:



|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  
|--------------------------------------- |  | ----------- | ------- | - | ----------------- | --- | ------ | ------------------------------------------------------------------ |  | --- | ------------- | - |  | ---- | -- |  |  | --- | ------- | -
|                                        |  |             |         |   |                   |     |        | December 31,2011                                                   |  |     |               |   |  |      |   
|Cost                                    |  | Mexican FRS |         |   | Reclassifications |     |        | Adjustmentfor the write-offof inflationrecognized underMexican
FRS |  |     | BorrowingCost |   |  | IFRS |   
|Land                                    |  | Ps.         | 6,444   |   |                   | Ps. |       |                                                                    |  | Ps. | (1,300)       |   |  | Ps.  |   |  |  | Ps. | 5,144   |  
|Buildings                               |  |             | 15,404  |   |                   |     |       |                                                                    |  |     | (2,338        | ) |  |      |   |  |  |     | 13,066  |  
|Machinery and equipment                 |  |             | 46,972  |   |                   |     |       |                                                                    |  |     | (6,348        | ) |  |      |   |  |  |     | 40,624  |  
|Refrigeration equipment                 |  |             | 11,774  |   |                   |     |       |                                                                    |  |     | (1,138        | ) |  |      |   |  |  |     | 10,636  |  
|Returnable bottles                      |  |             | 4,140   |   |                   |     | 290    |                                                                    |  |     | (315          | ) |  |      |   |  |  |     | 4,115   |  
|Leasehold improvements                  |  |             |        |   |                   |     | 8,808  |                                                                    |  |     | (535          | ) |  |      |   |  |  |     | 8,273   |  
|Investments in fixed assets in progress |  |             | 3,920   |   |                   |     | 161    |                                                                    |  |     | 9             |   |  |      | 12 |  |  |     | 4,102   |  
|Non-strategic assets                    |  |             | 101     |   |                   |     | (101   | )                                                                  |  |     |              |   |  |      |   |  |  |     |        |  
|Other                                   |  |             | 585     |   |                   |     | 101    |                                                                    |  |     | (91           | ) |  |      |   |  |  |     | 595     |  
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  
|Subtotal                                |  | Ps.         | 89,340  |   |                   | Ps. | 9,259  |                                                                    |  | Ps. | (12,056)      |   |  | Ps.  | 12 |  |  | Ps. | 86,555  |  
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  
|Accumulated Depreciation                |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |   
|Buildings                               |  | Ps.         | (4,695) |   |                   | Ps. |       |                                                                    |  | Ps. | 534           |   |  | Ps.  |   |  |  | Ps. | (4,161) |  
|Machinery and equipment                 |  |             | (22,693 | ) |                   |     |       |                                                                    |  |     | 4,844         |   |  |      |   |  |  |     | (17,849 | )
|Refrigeration equipment                 |  |             | (7,076  | ) |                   |     |       |                                                                    |  |     | 1,032         |   |  |      |   |  |  |     | (6,044  | )
|Returnable bottles                      |  |             | (1,272  | ) |                   |     |       |                                                                    |  |     | 241           |   |  |      |   |  |  |     | (1,031  | )
|Leasehold improvements                  |  |             |        |   |                   |     | (2,838 | )                                                                  |  |     | 139           |   |  |      |   |  |  |     | (2,699  | )
|Other                                   |  |             | (202    | ) |                   |     |       |                                                                    |  |     | (6            | ) |  |      |   |  |  |     | (208    | )
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  
|Subtotal                                |  |             | (35,938 | ) |                   |     | (2,838 | )                                                                  |  |     | 6,784         |   |  |      |   |  |  |     | (31,992 | )
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  
|Property, plant and equipment, net      |  | Ps.         | 53,402  |   |                   | Ps. | 6,421  |                                                                    |  | Ps. | (5,272)       |   |  | Ps.  | 12 |  |  | Ps. | 54,563  |  
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |      |    |  |  |     |         |  



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|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |                |   |  |  |     |            |  
|--------------------------------------- |  | ----------- | ------- | - | ----------------- | --- | ------ | ------------------------------------------------------------------ |  | --- | ------------- | - |  | -------------- | - |  |  | --- | ---------- | -
|                                        |  |             |         |   |                   |     |        | January 1, 2011                                                    |  |     |               |   |  |                |  
|Cost                                    |  | Mexican FRS |         |   | Reclassifications |     |        | Adjustmentfor the write-offof inflationrecognized underMexican
FRS |  |     | BorrowingCost |   |  | Cost underIFRS |  
|Land                                    |  | Ps.         | 5,226   |   |                   | Ps. |       |                                                                    |  |     | Ps. (1,220)   |   |  | Ps.            |  |  |  | Ps. | 4,006      |  
|Buildings                               |  |             | 12,941  |   |                   |     |       |                                                                    |  |     | (2,668        | ) |  |                |  |  |  |     | 10,273     |  
|Machinery and equipment                 |  |             | 38,218  |   |                   |     |       |                                                                    |  |     | (5,618        | ) |  |                |  |  |  |     | 32,600     |  
|Refrigeration equipment                 |  |             | 9,540   |   |                   |     |       |                                                                    |  |     | (1,078        | ) |  |                |  |  |  |     | 8,462      |  
|Returnable bottles                      |  |             | 2,854   |   |                   |     | 238    |                                                                    |  |     | (162          | ) |  |                |  |  |  |     | 2,930      |  
|Leasehold improvements                  |  |             |        |   |                   |     | 7,926  |                                                                    |  |     | (656          | ) |  |                |  |  |  |     | 7,270      |  
|Investments in fixed assets in progress |  |             | 3,016   |   |                   |     | 59     |                                                                    |  |     | 7             |   |  |                |  |  |  |     | 3,082      |  
|Non-strategic assets                    |  |             | 232     |   |                   |     | (232   | )                                                                  |  |     |              |   |  |                |  |  |  |     |           |  
|Other                                   |  |             | 460     |   |                   |     | 232    |                                                                    |  |     | (63           | ) |  |                |  |  |  |     | 629        |  
|Subtotal                                |  | Ps.         | 72,487  |   |                   | Ps. | 8,223  |                                                                    |  |     | Ps. (11,458)  |   |  | Ps.            |  |  |  | Ps. | 69,252     |  
|Accumulated Depreciation                |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |                |   |  |  |     |            |  
|Buildings                               |  | Ps.         | (3,993) |   |                   | Ps. |       |                                                                    |  |     | Ps. 646       |   |  | Ps.            |  |  |  | Ps. | (3,347)    |  
|Machinery and equipment                 |  |             | (20,031 | ) |                   |     |       |                                                                    |  |     | 4,202         |   |  |                |  |  |  |     | (15,829    | )
|Refrigeration equipment                 |  |             | (5,777  | ) |                   |     |       |                                                                    |  |     | 999           |   |  |                |  |  |  |     | (4,778     | )
|Returnable bottles                      |  |             | (601    | ) |                   |     |       |                                                                    |  |     | 123           |   |  |                |  |  |  |     | (478       | )
|Leasehold improvements                  |  |             |        |   |                   |     | (2,730 | )                                                                  |  |     | 266           |   |  |                |  |  |  |     | (2,464     | )
|Other                                   |  |             | (175    | ) |                   |     |       |                                                                    |  |     | 1             |   |  |                |  |  |  |     | (174       | )
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |                |   |  |  |     |            |  
|Subtotal                                |  |             | (30,577 | ) |                   |     | (2,730 | )                                                                  |  |     | 6,237         |   |  |                |  |  |  |     | (27,070    | )
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |                |   |  |  |     |            |  
|Property, plant and equipment, net      |  | Ps.         | 41,910  |   |                   | Ps. | 5,493  |                                                                    |  | Ps. | (5,221)       |   |  | Ps.            |  |  |  |     | Ps. 42,182 |  
|                                        |  |             |         |   |                   |     |        |                                                                    |  |     |               |   |  |                |   |  |  |     |            |  

The Company ceased to record inflationary adjustments to its property, plant and equipment on December 31, 2007, due
to both changes to Mexican FRS in effect at that time, and the fact that the Mexican peso was not deemed to be a currency of an inflationary economy as of that date. According to IAS 29, Financial Reporting in Hyperinflationary Economiesthe
last hyperinflationary period for the Mexican peso was in 1998. As a result, the Company eliminated the cumulative inflation recognized within long-lived assets for the Companys Mexican operations, based on Mexican FRS during the years 1999
through 2007, which were not deemed hyperinflationary for IFRS purposes.



|1. | For the foreign operations, the cumulative inflation from the acquisition date was eliminated (except in the case of Venezuela, which was deemed a hyperinflationary
economy) from the date the Company began to consolidate them.
|-- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|2. | For purposes of Mexican FRS, the Company presented leasehold improvements as part of Other non-current assets.  Such assets meet the definition of property,
plant and equipment in accordance with IAS 16, Property, Plant and Equipment, and therefore have been reclassified in the consolidated statement of financial position.
|-- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|c) | Post-employment and Other Long-term Employee Benefits:
|-- | ------------------------------------------------------

According to Mexican FRS D-3 Employee Benefits, a severance provision and the corresponding expense, must be recognized based on the experience of the entity in terminating the employment
relationship before the retirement date, or if the entity deems to pay benefits as a result of an offer made to employees to encourage a voluntary termination. For IFRS purposes, this provision was eliminated as it does not meet the definition of a
termination benefit pursuant to IAS 19 (2011) Employee Benefits. Accordingly, at the transition date, the Company derecognized its severance indemnity recorded under Mexican FRS against retained earnings given that no obligation exists.
A formal plan was not required for recording a provision under Mexican FRS. As of December 31, 2011 and January 1, 2011 (transition date), the Company eliminated the severance provision for an amount of Ps. 640 and Ps. 452, respectively.

IAS 19 (2011), which was early adopted by the Company (mandatorily effective as of January 1, 2013), eliminates the use of the corridor
method, which defers the remeasurements of the net defined benefit liability, and requires that such items be recorded directly within other comprehensive income in each reporting period. The standard also eliminates deferral of past service costs
and requires entities to record them in earnings in each reporting period. These requirements increased the Companys liability for post- employment and other long-term employee benefits with a corresponding reduction in retained earnings at
the transition date. Based on these requirements, the items pending to be amortized in accordance with Mexican FRS were reclassified as of December 31, 2011 and January 1, 2011 to retained earnings at the transition date for Ps. 840 and Ps. 708
respectively in the consolidated statement of financial position.

In Coca-Cola FEMSA Brazil where there is a defined benefit plan, the fair
value of plan assets exceeds the amount of the defined benefit obligation of the plan. This surplus has been recorded in the Other Comprehensive Income account in accordance with the provisions of IAS 19 (2011). According to the special rules for
that standard, the asset ceiling is the present value of any economic benefits available as reductions in future contributions to the plan. Under Mexican FRS, there is no restriction to limit the asset. At December 31, 2011 and January 1,
2011, Coca-Cola FEMSA Brazil reclassified from Post-employment and other non-current employee benefits to other comprehensive income Ps. 127 and Ps. 199, respectively.



|d) | Elimination of Inflation in Intangible Assets, Equity and Net Income:
|-- | ---------------------------------------------------------------------

As discussed above in b), for purposes of IFRS the Company eliminated the accumulated inflation recorded under Mexican FRS for such intangible assets, equity and net income related to accounts that were
not generated from operations in hyperinflationary economies.



|e) | Embedded Derivatives:
|-- | ---------------------

For Mexican FRS
purposes, the Company recorded embedded derivatives for agreements denominated in foreign currency. Pursuant to the principles set forth in IAS 39, there is an exception for embedded derivatives on those contracts that are denominated in certain
foreign currencies, if for example the foreign currency is commonly used in the economic environment in which the transaction takes place. The Company concluded that all of its embedded derivatives fell within the scope of this exception. Therefore,
at the transition date, the Company derecognized all embedded derivatives recognized under Mexican FRS.



|f) | Share-based Payment Program:
|-- | ----------------------------

Under
Mexican FRS D-3, the Company recognizes its stock bonus plan as a defined contribution plan. IFRS requires that such share-based payment plans be recorded under the principles set forth in IFRS 2, Share-based Payments. The most significant
difference for changing the accounting treatment is related to the period during which compensation expense is recognized, which under Mexican FRS D-3 the total amount of the bonus is recorded in the period in which it was granted, while in IFRS 2
it is recognized over the vesting period of such awards.

Additionally, the trust that holds the equity shares allocated to executives, is
considered to hold plan assets and was not consolidated under Mexican FRS. However, for purposes of IFRS, SIC 12 Consolidation-Special Purpose Entities, requires the Company to consolidate the trust and reflect its own shares in treasury
stock and reduce the non-controlling interest for Coca-Cola FEMSAs shares held by the trust.



|g) | Income Taxes:
|-- | -------------

The adjustments to IFRS
recognized by the Company had an impact in the deferred income tax calculation, according to the requirements set forth by IAS 12. The impact in the Companys equity as of December 31, 2011 and January 1, 2011 was Ps. 4,936 and Ps.
3,633, respectively. The impact in net income for the year ended December 31, 2011 earnings was Ps. 131.

Furthermore, the Company
derecognized a deferred liability recorded in the exchange of shares of FEMSA Cerveza with the Heineken Company which amounted to Ps. 10,099. IFRS has an exception for recognition of a deferred tax liability for an investment in a subsidiary if the
parent is able to control the timing of the reversal and it is probable that it will not reverse in the foreseeable future.

Additionally, the
Company reclassified the deferred income taxes and other taxes balances in order to comply with IFRS off-setting requirements. The Company reclassified from recoverable taxes to taxes payable balances an amount of Ps. 1,032 and Ps. 909, and from
deferred tax assets to deferred tax liabilities balances an amount of Ps. 600 and Ps. 1,070, as of December 31, 2011 and January 1, 2011, respectively.



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|h) | Cumulative Translation Effects:
|-- | -------------------------------

The
Company decided to use the exemption provided by IFRS 1, which permits it to adjust at the transition date all the translation effects it had recognized under Mexican FRS to zero and begin to record them in accordance with IAS 21 on a prospective
basis. The effect was Ps. 6 at the transition date, net of deferred income taxes of Ps. 1,112.



|i) | Retained Earnings and Non-controlling Interest:
|-- | -----------------------------------------------

All the adjustments arising from the Companys transition to IFRS at the transition date were adjusted against retained earnings and to the extent applicable also impacted the balance of the
non-controlling interest.



|j) | Effective Interest Rate Method:
|-- | -------------------------------

In
accordance with IFRS, the financial assets and liabilities classified as held to maturity or accounts receivables are subsequently measured using the effective interest rate method as appropriate.



|k) | Investments in Associates and Joint Ventures:
|-- | ---------------------------------------------

On 1 January 2011, Heineken Company changed its accounting policy with respect to the recognition of actuarial gains and losses arising from defined benefit plans. After the policy change, Heineken
Company recognizes all actuarial gains and losses immediately in other comprehensive income (OCI). In prior years, Heineken Company applied the corridor method. To the extent that any cumulative unrecognised actuarial gain or loss exceeds ten
percent of the greater of the present value of the defined benefit obligation and the fair value of plan assets, that portion was recognized in profit or loss over the expected average remaining working lives of the employees participating in the
plan. Otherwise, the actuarial gain or loss was not recognized. As such, this change means that deferral of actuarial gains and losses within the corridor are no longer applied and had an impact in our investment in Heineken Company through equity
method.



|l) | Presentation and Disclosure Items:
|-- | ----------------------------------

IFRS
requires additional disclosures that are more extensive than those of Mexican FRS, which resulted in additional disclosures regarding accounting policies, significant judgments and estimates, financial instruments and capital management, among
others. Additionally, the Company reclassified certain items within its consolidated income statement and consolidated statement of financial position to conform with the requirements of IAS 1, Presentation of Financial Statements.



|28 | Future Impact of Recently Issued Accounting Standards not yet in Effect:
|-- | ------------------------------------------------------------------------

The Company has not applied the following new and revised IFRSs that have been issued but are not yet effective as of December 31, 2012.

IFRS 9, Financial Instrumentsissued in November 2009 and amended in October 2010 introduces new requirements for the classification and measurement of financial assets and financial liabilities
and for derecognition.

The standard requires all recognized financial assets that are within the scope of IAS 39 to be subsequently measured
at amortized cost or fair value. Specifically, debt investments that are held within a business model whose objective is to collect the contractual cash flows, and that have contractual cash flows that are solely payments of principal and interest
on the principal outstanding are generally measured at amortized cost at the end of subsequent accounting periods. All other debt investments and equity investments are measured at their fair values at the end of subsequent accounting periods.

The most significant effect of IFRS 9 regarding the classification and measurement of financial liabilities relates to the accounting for
changes in fair value of a financial liability (designated as at FVTPL) attributable to changes in the credit risk of that liability. Specifically, under IFRS 9, for financial liabilities that are designated as at FVTPL, the amount of change in the
fair value of the financial liability that is attributable to changes in the credit risk of that liability is recognized in other comprehensive income, unless the recognition of the effects of changes in the liabilitys credit risk in other
comprehensive income would create or enlarge an accounting mismatch in profit or loss. Changes in fair value attributable to a financial liabilitys credit risk are not subsequently reclassified to profit or loss. Previously, under IAS 39, the
entire amount of the change in the fair value of the financial liability designated as at FVTPL was recognized in profit or loss.

This
standard has not been early adopted by the Company. The Company has yet to complete its evaluation, of whether this standard will have a material impact on its consolidated financial statements.



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On May and June, 2011, the IASB issued new standards and amended some existing standards including
requirements of accounting and presentation for particular topics that have not yet been applied in these consolidated financial statements. A summary of those changes and amendments includes the following:



| |  |  | IAS 28, Investments in Associates and Joint Ventures(2011) (which the Company refers to as IAS 28) prescribes the accounting
for investments in associates and establishes the requirements to apply the equity method for those investments in associates and in joint ventures. The standard is applicable to all entities with joint control of, or significant influence over, an
investee. This standard supersedes the previous version of IAS 28, Investments in Associates. The effective date of IAS 28 (2011) is January 1, 2013, with early application permitted, but it must be applied in conjunction with IFRS 10,
IFRS 11 and IFRS 12. This standard has not been early adopted by the Company. The Company has yet to complete its evaluation, of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 10, Consolidated Financial Statements, establishes the principles for the presentation and preparation of consolidated financial statements
when an entity controls one or more entities. The standard requires the controlling company to present its consolidated financial statements; modifies the definition about the principle of control and establishes such definition as the basis for
consolidation; establishes how to apply the principle of control to identify if an investment is subject to be consolidated. The standard replaces IAS 27, Consolidated and Separate Financial Statementsand SIC 12, Consolidation 
Special Purpose Entities. The effective date of IFRS 10 is January 1, 2013, with early application permitted, but it must be applied in conjunction with IAS 28 (2011), IFRS 11 and IFRS 12. This standard has not been early adopted by the
Company . The Company has yet to complete its evaluation of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 11, Joint Arrangements, classifies joint arrangements as either joint operations (combining the existing concepts of jointly controlled
assets and jointly controlled operations) or joint ventures (equivalent to the existing concept of a jointly controlled entity). Joint operation is a joint arrangement whereby the parties that have joint control have rights to the assets and
obligations for the liabilities. Joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of the arrangement. IFRS 11 requires the use of the equity method of accounting for
interests in joint ventures thereby eliminating the proportionate consolidation method. The determination of whether a joint arrangement is a joint operation or a joint venture is based on the parties rights and obligations under the
arrangement, with the existence of a separate legal vehicle no longer being the key factor. The effective date of IFRS 11 is January 1, 2013, with early application permitted, but it must be applied in conjunction with IAS 28 (2011), IFRS 10
and IFRS 12. This standard has not been early adopted by the Company. The Company has yet to complete its evaluation of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 12, Disclosure of Interests in Other Entities, has the objective to require the disclosure of information to allow the users of financial
information to evaluate the nature and risk associated with their interests in other entities, and the effects of such interests on their financial position, financial performance and cash flows. The effective date of IFRS 12 is January 1,
2013, with early application permitted in certain circumstances, but it must be applied in conjunction with IAS 28 (2011), IFRS 10 and IFRS 11. This standard has not been early adopted by the Company. The Company has yet to complete its evaluation
of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 13, Fair Value Measurement, establishes a single framework for measuring fair value where that is required by other standards. The standard
applies to both financial and non-financial items measured at fair value. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the
measurement date. IFRS 13 is effective for annual periods beginning on or after January 1, 2013, with early adoption permitted, and applies prospectively from the beginning of the annual period in which the standard is adopted . This
standard has not been early adopted by the Company. The Company has yet to complete its evaluation of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Amendments to IAS 32, Financial Instruments: Presentation, and IFRS 7, Financial Instruments: Disclosures, as it relates to offsetting
financial assets and financial liabilities and the related disclosures. The amendments to IAS 32 clarify existing application issues relating to the offsetting requirements. Specifically, the amendments clarify the meaning of currently has a
legally enforceable right of set-off and simultaneous realization and settlement. The amendments to IAS 32 are effective for annual periods beginning on or after January 1, 2014, with retrospective application required. The
amendments to IFRS 7 require entities to disclose information about rights of offset and related arrangements (such as collateral posting requirements) for financial instruments under an enforceable master netting agreement or similar arrangement.
The amendments to IFRS 7 are required for annual periods beginning on or after January 1, 2013 and interim periods within those annual periods. The disclosures should be provided retrospectively for all comparative periods. This standard has
not been early adopted by the Company. The Company has yet to complete its evaluation of whether this standard will have a material impact on its consolidated financial statements.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|29 | Subsequent Events
|-- | -----------------

On February 27,
2013, the Companys Board of Directors agreed to propose an ordinary dividend of Ps. 6,684 million which represents an increase of 7.8% as compared to the dividend was paid in 2012. This dividend was approved at the Annual Shareholders
meeting on March 15, 2013.

In February 2013, the Venezuelan government announced a devaluation of its official exchange rates from 4.30
to 6.30 bolivars per U.S. dollar. The exchange rate used to translate the Companys financial statements to its reporting currency beginning February 2013 pursuant to the applicable accounting rules was 6.30 bolivars per U.S. dollar. As a
result of this devaluation, the balance sheet of Coca-Cola FEMSAs Venezuelan subsidiary reflected a reduction in equity of approximately Ps. 3,500 which was accounted for at the time of the devaluation in February 2013.

Effective January 25, 2013, Coca-Cola FEMSA finalized the acquisition of 51% of Coca-Cola Bottlers Phillipines, Inc. (CCBPI) for an amount of $688.5
in an all-cash transaction. As part of the agreement, Coca-Cola FEMSA has an option to acquire the remaining

49% of CCBPI at any time during
the seven years following the closing and has a put option to sell its ownership to The Coca-Cola Company any time during year six. The results of CCBPI will be recognized by Coca-Cola FEMSA using the equity method, given certain substantive
participating rights of The Coca-Cola Company in the operations of the bottler.

On January 17, 2013, Coca-Cola FEMSA and Grupo Yoli, S.
A. de C. V. (Grupo Yoli) agreed to merge their beverage divisions. Grupo Yoli beverage division operates mainly in the state of Guerrero, as well as in part of the state of Oaxaca, Mexico. The merger agreement was approved by both
Coca-Cola FEMSAs and Grupo Yolis Boards of Directors as well as by The Coca-Cola Company and is subject to the approval of the Comisión Federal de Competencia the Mexican antitrust authority. The transaction will involve the
issuance of approximately 42.4 million of Coca-Cola FEMSAs newly issued series L shares, and in addition Coca-Cola FEMSA will assume Ps. 1,009 in net debt. This transaction is expected to be completed during the first semester of 2013.

In November 2012, through FEMSA Comercio, the Company agreed to acquire a 75% stake in Farmacias YZA, a leading drugstore operator in
Southeast Mexico, with the current shareholders staying as partners with the remaining 25%. Farmacias YZA, headquartered in Merida, Yucatan, operated 333 stores as of the date of the agreement. The transaction is pending customary regulatory
approvals and is expected to close in the second quarter of 2013.



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Report of Independent Registered Public Accounting Firm

To: The Executive and Supervisory Board of Heineken N.V.

We have audited the accompanying consolidated statements of financial position of Heineken N.V. and subsidiaries as of December 31, 2012 and 2011, and the related consolidated income statements,
consolidated statements of comprehensive income, cash flows, and changes in equity for each of the years in the two-year period ended December 31, 2012. These consolidated financial statements are the responsibility of the Companys
management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our
audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Heineken N.V. and subsidiaries as of December 31, 2012
and 2011, and the results of their operations and their cash flows for each of the years in the two-year period ended December 31, 2012, in conformity with International Financial Reporting Standards as issued by the International Accounting
Standards Board.

/s/ KPMG Accountants N.V.

Amsterdam, the Netherlands

February 12, 2013



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##### Table of Contents

Heineken N.V. Financial statements

Consolidated Income Statement



|                                                                                             |  |      |    |  |      |  |             |      |  |  |             |  
|-------------------------------------------------------------------------------------------- |  | ---- | -- |  | ---- |  | ----------- | ---- |  |  | ----------- | -
|                                                                                             |  | Note |    |  | 2012 |  |             | 2011 | 
|For the year ended 31 December                                                               |  |      |    |  |      |  |             |      | 
|In millions of EUR                                                                           |  |      |    |  |      |  |             |      | 
|Revenue                                                                                      |  |      | 5  |  |      |  | 18,383      |      |  |  | 17,123      |  
|Other income                                                                                 |  |      | 8  |  |      |  | 1,510       |      |  |  | 64          |  
|Raw materials, consumables and services                                                      |  |      | 9  |  |      |  | (11,849     | )    |  |  | (10,966     | )
|Personnel expenses                                                                           |  |      | 10 |  |      |  | (3,037      | )    |  |  | (2,838      | )
|Amortisation, depreciation and impairments                                                   |  |      | 11 |  |      |  | (1,316      | )    |  |  | (1,168      | )
|Total expenses                                                                               |  |      |    |  |      |  | (16,202     | )    |  |  | (14,972     | )
|Results from operating activities                                                            |  |      |    |  |      |  | 3,691       |      |  |  | 2,215       |  
|Interest income                                                                              |  |      | 12 |  |      |  | 62          |      |  |  | 70          |  
|Interest expenses                                                                            |  |      | 12 |  |      |  | (551        | )    |  |  | (494        | )
|Other net finance income/(expenses)                                                          |  |      | 12 |  |      |  | 219         |      |  |  | (6          | )
|Net finance expenses                                                                         |  |      |    |  |      |  | (270        | )    |  |  | (430        | )
|Share of profit of associates and joint ventures and impairments thereof (net of income tax) |  |      | 16 |  |      |  | 213         |      |  |  | 240         |  
|Profit before income tax                                                                     |  |      |    |  |      |  | 3,634       |      |  |  | 2,025       |  
|Income tax expense                                                                           |  |      | 13 |  |      |  | (525        | )    |  |  | (465        | )
|Profit                                                                                       |  |      |    |  |      |  | 3,109       |      |  |  | 1,560       |  
|Attributable to:                                                                             |  |      |    |  |      |  |             |      |  |  |             |  
|Equity holders of the Company (net profit)                                                   |  |      |    |  |      |  | 2,949       |      |  |  | 1,430       |  
|Non-controlling interests                                                                    |  |      |    |  |      |  | 160         |      |  |  | 130         |  
|Profit                                                                                       |  |      |    |  |      |  | 3,109       |      |  |  | 1,560       |  
|                                                                                             |  |      |    |  |      |  |             |      |  |  |             |  
|Weighted average number of shares  basic                                                    |  |      | 23 |  |      |  | 575,022,338 |      |  |  | 585,100,381 |  
|Weighted average number of shares  diluted                                                  |  |      | 23 |  |      |  | 576,002,613 |      |  |  | 586,277,702 |  
|Basic earnings per share (EUR)                                                               |  |      | 23 |  |      |  | 5.13        |      |  |  | 2.44        |  
|Diluted earnings per share (EUR)                                                             |  |      | 23 |  |      |  | 5.12        |      |  |  | 2.44        |  



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##### Table of Contents

Consolidated Statement of Comprehensive Income



|                                                                                      |  |      |       |  |      |  |       |      |  |  |       |  
|------------------------------------------------------------------------------------- |  | ---- | ----- |  | ---- |  | ----- | ---- |  |  | ----- | -
|                                                                                      |  | Note |       |  | 2012 |  |       | 2011 | 
|For the year ended 31 December                                                        |  |      |       |  |      |  |       |      | 
|In millions of EUR                                                                    |  |      |       |  |      |  |       |      | 
|Profit                                                                                |  |      |       |  |      |  | 3,109 |      |  |  | 1,560 |  
|Other comprehensive income:                                                           |  |      |       |  |      |  |       |      |  |  |       |  
|Foreign currency translation differences for foreign operations                       |  |      | 24    |  |      |  | 45    |      |  |  | (493  | )
|Effective portion of change in fair value of cash flow hedges                         |  |      | 24    |  |      |  | 14    |      |  |  | (21   | )
|Effective portion of cash flow hedges transferred to profit or loss                   |  |      | 24    |  |      |  | 41    |      |  |  | (11   | )
|Ineffective portion of cash flow hedges (transferred to profit or loss)               |  |      | 24    |  |      |  |      |      |  |  |      |  
|Net change in fair value available-for-sale investments                               |  |      | 24    |  |      |  | 135   |      |  |  | 71    |  
|Net change in fair value available-for-sale investments transferred to profit or loss |  |      | 24    |  |      |  | (148  | )    |  |  | (1    | )
|Actuarial gains and losses                                                            |  |      | 24/28 |  |      |  | (439  | )    |  |  | (93   | )
|Share of other comprehensive income of associates/joint ventures                      |  |      | 24    |  |      |  | (1    | )    |  |  | (5    | )
|Other comprehensive income, net of tax                                                |  |      | 24    |  |      |  | (353  | )    |  |  | (553  | )
|Total comprehensive income                                                            |  |      |       |  |      |  | 2,756 |      |  |  | 1,007 |  
|                                                                                      |  |      |       |  |      |  |       |      |  |  |       |  
|Attributable to:                                                                      |  |      |       |  |      |  |       |      |  |  |       |  
|Equity holders of the Company                                                         |  |      |       |  |      |  | 2,608 |      |  |  | 884   |  
|Non-controlling interests                                                             |  |      |       |  |      |  | 148   |      |  |  | 123   |  
|Total comprehensive income                                                            |  |      |       |  |      |  | 2,756 |      |  |  | 1,007 |  
|                                                                                      |  |      |       |  |      |  |       |      |  |  |       |  



F-72



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##### Table of Contents

Consolidated Statement of Financial Position



|                                                     |  |      |      |  |      |  |        |      |  |  |        | 
|---------------------------------------------------- |  | ---- | ---- |  | ---- |  | ------ | ---- |  |  | ------ | 
|                                                     |  | Note |      |  | 2012 |  |        | 2011 | 
|As at 31 December                                    |  |      |      |  |      |  |        |      | 
|In millions of EUR                                   |  |      |      |  |      |  |        |      | 
|Assets                                               |  |      |      |  |      |  |        |      |  |  |        | 
|Property, plant & equipment                          |  |      | 14   |  |      |  | 8,792  |      |  |  | 7,860  | 
|Intangible assets                                    |  |      | 15   |  |      |  | 17,725 |      |  |  | 10,835 | 
|Investments in associates and joint ventures         |  |      | 16   |  |      |  | 1,950  |      |  |  | 1,764  | 
|Other investments and receivables                    |  |      | 17   |  |      |  | 1,099  |      |  |  | 1,129  | 
|Advances to customers                                |  |      | 32   |  |      |  | 312    |      |  |  | 357    | 
|Deferred tax assets                                  |  |      | 18   |  |      |  | 564    |      |  |  | 474    | 
|Total non-current assets                             |  |      |      |  |      |  | 30,442 |      |  |  | 22,419 | 
|Inventories                                          |  |      | 19   |  |      |  | 1,596  |      |  |  | 1,352  | 
|Other investments                                    |  |      | 17   |  |      |  | 11     |      |  |  | 14     | 
|Trade and other receivables                          |  |      | 20   |  |      |  | 2,537  |      |  |  | 2,260  | 
|Prepayments and accrued income                       |  |      |      |  |      |  | 232    |      |  |  | 170    | 
|Cash and cash equivalents                            |  |      | 21   |  |      |  | 1,037  |      |  |  | 813    | 
|Assets classified as held for sale                   |  |      | 7    |  |      |  | 124    |      |  |  | 99     | 
|Total current assets                                 |  |      |      |  |      |  | 5,537  |      |  |  | 4,708  | 
|Total assets                                         |  |      |      |  |      |  | 35,979 |      |  |  | 27,127 | 
|                                                     |  |      |      |  |      |  |        |      |  |  |        | 
|Equity                                               |  |      |      |  |      |  |        |      |  |  |        | 
|Share capital                                        |  |      |      |  |      |  | 922    |      |  |  | 922    | 
|Share premium                                        |  |      |      |  |      |  | 2,701  |      |  |  | 2,701  | 
|Reserves                                             |  |      |      |  |      |  | 365    |      |  |  | 498    | 
|Allotted Share Delivery Instrument                   |  |      |      |  |      |  |       |      |  |  |       | 
|Retained earnings                                    |  |      |      |  |      |  | 7,703  |      |  |  | 5,653  | 
|Equity attributable to equity holders of the Company |  |      |      |  |      |  | 11,691 |      |  |  | 9,774  | 
|Non-controlling interests                            |  |      | 6/22 |  |      |  | 1,071  |      |  |  | 318    | 
|Total equity                                         |  |      | 22   |  |      |  | 12,762 |      |  |  | 10,092 | 
|Liabilities                                          |  |      |      |  |      |  |        |      |  |  |        | 
|Loans and borrowings                                 |  |      | 25   |  |      |  | 11,437 |      |  |  | 8,199  | 
|Tax liabilities                                      |  |      |      |  |      |  | 140    |      |  |  | 160    | 
|Employee benefits                                    |  |      | 28   |  |      |  | 1,632  |      |  |  | 1,174  | 
|Provisions                                           |  |      | 30   |  |      |  | 418    |      |  |  | 449    | 
|Deferred tax liabilities                             |  |      | 18   |  |      |  | 1,790  |      |  |  | 894    | 
|Total non-current liabilities                        |  |      |      |  |      |  | 15,417 |      |  |  | 10,876 | 
|Bank overdrafts                                      |  |      | 21   |  |      |  | 191    |      |  |  | 207    | 
|Loans and borrowings                                 |  |      | 25   |  |      |  | 1,863  |      |  |  | 981    | 
|Trade and other payables                             |  |      | 31   |  |      |  | 5,273  |      |  |  | 4,624  | 
|Tax liabilities                                      |  |      |      |  |      |  | 305    |      |  |  | 207    | 
|Provisions                                           |  |      | 30   |  |      |  | 129    |      |  |  | 140    | 
|Liabilities classified as held for sale              |  |      | 7    |  |      |  | 39     |      |  |  |       | 
|Total current liabilities                            |  |      |      |  |      |  | 7,800  |      |  |  | 6,159  | 
|Total liabilities                                    |  |      |      |  |      |  | 23,217 |      |  |  | 17,035 | 
|Total equity and liabilities                         |  |      |      |  |      |  | 35,979 |      |  |  | 27,127 | 
|                                                     |  |      |      |  |      |  |        |      |  |  |        | 



F-73



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##### Table of Contents

Consolidated Statement of Cash Flows



|                                                                                                                                      |  |      |    |  |      |  |        |      |  |  |        |  
|------------------------------------------------------------------------------------------------------------------------------------- |  | ---- | -- |  | ---- |  | ------ | ---- |  |  | ------ | -
|                                                                                                                                      |  | Note |    |  | 2012 |  |        | 2011 | 
|For the year ended 31 December                                                                                                        |  |      |    |  |      |  |        |      | 
|In millions of EUR                                                                                                                    |  |      |    |  |      |  |        |      | 
|Operating activities                                                                                                                  |  |      |    |  |      |  |        |      |  |  |        |  
|Profit                                                                                                                                |  |      |    |  |      |  | 3,109  |      |  |  | 1,560  |  
|Adjustments for:                                                                                                                      |  |      |    |  |      |  |        |      |  |  |        |  
|Amortisation, depreciation and impairments                                                                                            |  |      | 11 |  |      |  | 1,316  |      |  |  | 1,168  |  
|Net interest expenses                                                                                                                 |  |      | 12 |  |      |  | 489    |      |  |  | 424    |  
|Gain on sale of property, plant & equipment, intangible assets and subsidiaries, joint ventures and
associates                        |  |      | 8  |  |      |  | (1,510 | )    |  |  | (64    | )
|Investment income and share of profit and impairments of associates and joint ventures and dividend income on AFS and HFT
investments |  |      |    |  |      |  | (238   | )    |  |  | (252   | )
|Income tax expenses                                                                                                                   |  |      | 13 |  |      |  | 525    |      |  |  | 465    |  
|Other non-cash items                                                                                                                  |  |      |    |  |      |  | (110   | )    |  |  | 244    |  
|Cash flow from operations before changes in working capital and provisions                                                            |  |      |    |  |      |  | 3,581  |      |  |  | 3,545  |  
|Change in inventories                                                                                                                 |  |      |    |  |      |  | (52    | )    |  |  | (145   | )
|Change in trade and other receivables                                                                                                 |  |      |    |  |      |  | (64    | )    |  |  | (21    | )
|Change in trade and other payables                                                                                                    |  |      |    |  |      |  | 217    |      |  |  | 417    |  
|Total change in working capital                                                                                                       |  |      |    |  |      |  | 101    |      |  |  | 251    |  
|Change in provisions and employee benefits                                                                                            |  |      |    |  |      |  | (164   | )    |  |  | (76    | )
|Cash flow from operations                                                                                                             |  |      |    |  |      |  | 3,518  |      |  |  | 3,720  |  
|Interest paid                                                                                                                         |  |      |    |  |      |  | (490   | )    |  |  | (485   | )
|Interest received                                                                                                                     |  |      |    |  |      |  | 82     |      |  |  | 65     |  
|Dividends received                                                                                                                    |  |      |    |  |      |  | 184    |      |  |  | 137    |  
|Income taxes paid                                                                                                                     |  |      |    |  |      |  | (599   | )    |  |  | (526   | )
|Cash flow related to interest, dividend and income tax                                                                                |  |      |    |  |      |  | (823   | )    |  |  | (809   | )
|Cash flow from operating activities                                                                                                   |  |      |    |  |      |  | 2,695  |      |  |  | 2,911  |  
|                                                                                                                                      |  |      |    |  |      |  |        |      |  |  |        |  
|Investing activities                                                                                                                  |  |      |    |  |      |  |        |      |  |  |        |  
|Proceeds from sale of property, plant & equipment and intangible assets                                                               |  |      |    |  |      |  | 131    |      |  |  | 101    |  
|Purchase of property, plant & equipment                                                                                               |  |      | 14 |  |      |  | (1,170 | )    |  |  | (800   | )
|Purchase of intangible assets                                                                                                         |  |      | 15 |  |      |  | (78    | )    |  |  | (56    | )
|Loans issued to customers and other investments                                                                                       |  |      |    |  |      |  | (143   | )    |  |  | (127   | )
|Repayment on loans to customers                                                                                                       |  |      |    |  |      |  | 50     |      |  |  | 64     |  
|Cash flow (used in)/from operational investing activities                                                                             |  |      |    |  |      |  | (1,210 | )    |  |  | (818   | )
|Free operating cash flow                                                                                                              |  |      |    |  |      |  | 1,485  |      |  |  | 2,093  |  
|Acquisition of subsidiaries, net of cash acquired                                                                                     |  |      | 6  |  |      |  | (3,311 | )    |  |  | (806   | )
|Acquisition/additions of associates, joint ventures and other investments                                                             |  |      | 6  |  |      |  | (1,246 | )    |  |  | (166   | )
|Disposal of subsidiaries, net of cash disposed of                                                                                     |  |      |    |  |      |  |       |      |  |  | (9     | )
|Disposal of associates, joint ventures and other investments                                                                          |  |      |    |  |      |  | 142    |      |  |  | 44     |  
|Cash flow (used in)/from acquisitions and disposals                                                                                   |  |      |    |  |      |  | (4,415 | )    |  |  | (937   | )
|Cash flow (used in)/from investing activities                                                                                         |  |      |    |  |      |  | (5,625 | )    |  |  | (1,755 | )
|                                                                                                                                      |  |      |    |  |      |  |        |      |  |  |        |  



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##### Table of Contents

|                                                  |  |      |    |  |      |  |        |      |  |  |        |  
|------------------------------------------------- |  | ---- | -- |  | ---- |  | ------ | ---- |  |  | ------ | -
|                                                  |  | Note |    |  | 2012 |  |        | 2011 | 
|For the year ended 31 December 2012               |  |      |    |  |      |  |        |      | 
|In millions of EUR                                |  |      |    |  |      |  |        |      | 
|Financing activities                              |  |      |    |  |      |  |        |      |  |  |        |  
|Proceeds from loans and borrowings                |  |      |    |  |      |  | 6,837  |      |  |  | 1,782  |  
|Repayment of loans and borrowings                 |  |      |    |  |      |  | (2,928 | )    |  |  | (1,587 | )
|Dividends paid                                    |  |      |    |  |      |  | (604   | )    |  |  | (580   | )
|Purchase own shares                               |  |      |    |  |      |  |       |      |  |  | (687   | )
|Acquisition of non-controlling interests          |  |      |    |  |      |  | (252   | )    |  |  | (11    | )
|Disposal of interests without a change in control |  |      |    |  |      |  |       |      |  |  | 43     |  
|Other                                             |  |      |    |  |      |  | 3      |      |  |  | 6      |  
|Cash flow (used in)/from financing activities     |  |      |    |  |      |  | 3,056  |      |  |  | (1,034 | )
|                                                  |  |      |    |  |      |  |        |      |  |  |        |  
|Net cash flow                                     |  |      |    |  |      |  | 126    |      |  |  | 122    |  
|Cash and cash equivalents as at 1 January         |  |      |    |  |      |  | 606    |      |  |  | 478    |  
|Effect of movements in exchange rates             |  |      |    |  |      |  | 114    |      |  |  | 6      |  
|Cash and cash equivalents as at 31 December       |  |      | 21 |  |      |  | 846    |      |  |  | 606    |  
|                                                  |  |      |    |  |      |  |        |      |  |  |        |  



F-75



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##### Table of Contents

Consolidated Statement of Changes in Equity



|                                                                     |  |      |       |  |              |  |     |              |  |  |                    |  |  |                |      |   |                  |  |     |                    |  |  |                      |  |  |      |       |   |                  |  |      |                                                  |  |  |                          |   |  |             |       |   |  |  |       |   |  |  |     |   |  |  |        |  
|-------------------------------------------------------------------- |  | ---- | ----- |  | ------------ |  | --- | ------------ |  |  | ------------------ |  |  | -------------- | ---- | - | ---------------- |  | --- | ------------------ |  |  | -------------------- |  |  | ---- | ----- | - | ---------------- |  | ---- | ------------------------------------------------ |  |  | ------------------------ | - |  | ----------- | ----- | - |  |  | ----- | - |  |  | --- | - |  |  | ------ | -
|In millions of EUR                                                   |  | Note |       |  | Sharecapital |  |     | SharePremium |  |  | Translationreserve |  |  | Hedgingreserve |      |   | Fairvaluereserve |  |     | Otherlegalreserves |  |  | Reservefor ownshares |  |  | ASDI |       |   | Retainedearnings |  |      | Equityattributableto equityholders of theCompany |  |  | Non-controllinginterests |   |  | Totalequity |      
|Balance as at 1 January 2011                                         |  |      |       |  |              |  | 922 |              |  |  | 2,701              |  |  |                | (93  | ) |                  |  | (27 | )                  |  |  | 90                   |  |  |      | 899   |   |                  |  | (55  | )                                                |  |  | 666                      |   |  |             | 4,829 |   |  |  | 9,932 |   |  |  | 288 |   |  |  | 10,220 |  
|Other comprehensive income                                           |  |      | 12/24 |  |              |  |    |              |  |  |                   |  |  |                | (482 | ) |                  |  | (42 | )                  |  |  | 69                   |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | (91   | ) |  |  | (546  | ) |  |  | (7  | ) |  |  | (553   | )
|Profit                                                               |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      | 253   |   |                  |  |     |                                                  |  |  |                         |   |  |             | 1,177 |   |  |  | 1,430 |   |  |  | 130 |   |  |  | 1,560  |  
|Total comprehensive income                                           |  |      |       |  |              |  |    |              |  |  |                   |  |  |                | (482 | ) |                  |  | (42 | )                  |  |  | 69                   |  |  |      | 253   |   |                  |  |     |                                                  |  |  |                         |   |  |             | 1,086 |   |  |  | 884   |   |  |  | 123 |   |  |  | 1,007  |  
|Transfer to retained earnings                                        |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      | (126  | ) |                  |  |     |                                                  |  |  |                         |   |  |             | 126   |   |  |  |      |   |  |  |    |   |  |  |       |  
|Dividends to shareholders                                            |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | (474  | ) |  |  | (474  | ) |  |  | (97 | ) |  |  | (571   | )
|Purchase/reissuance own/non-controlling shares                       |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  | (687 | )                                                |  |  |                         |   |  |             |      |   |  |  | (687  | ) |  |  | (1  | ) |  |  | (688   | )
|Allotted Share Delivery Instrument                                   |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  | 694  |                                                  |  |  | (666                     | ) |  |             | (28   | ) |  |  |      |   |  |  |    |   |  |  |       |  
|Own shares delivered                                                 |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  | 5    |                                                  |  |  |                         |   |  |             | (5    | ) |  |  |      |   |  |  |    |   |  |  |       |  
|Share-based payments                                                 |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | 11    |   |  |  | 11    |   |  |  |    |   |  |  | 11     |  
|Share purchase mandate                                               |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | 96    |   |  |  | 96    |   |  |  |    |   |  |  | 96     |  
|Acquisition of non-controlling interests without a change in control |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | (21   | ) |  |  | (21   | ) |  |  | (1  | ) |  |  | (22    | )
|Disposal of interests without a change in control                    |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |  |  |      |      |   |                  |  |     |                                                  |  |  |                         |   |  |             | 33    |   |  |  | 33    |   |  |  | 6   |   |  |  | 39     |  
|Balance as at 31 December 2011                                       |  |      |       |  |              |  | 922 |              |  |  | 2,701              |  |  |                | (575 | ) |                  |  | (69 | )                  |  |  | 159                  |  |  |      | 1,026 |   |                  |  | (43  | )                                                |  |  |                         |   |  |             | 5,653 |   |  |  | 9,774 |   |  |  | 318 |   |  |  | 10,092 |  
|                                                                     |  |      |       |  |              |  |     |              |  |  |                    |  |  |                |      |   |                  |  |     |                    |  |  |                      |  |  |      |       |   |                  |  |      |                                                  |  |  |                          |   |  |             |       |   |  |  |       |   |  |  |     |   |  |  |        |  



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|                                                                     |  |      |       |  |              |  |     |              |  |  |                    |  |  |                |      |   |                  |  |     |                    |  |  |                      |   |  |                  |       |   |                                                  |  |     |                          |  |  |             |   |  |  |        |   |  |  |       |   |  |  |        |  
|-------------------------------------------------------------------- |  | ---- | ----- |  | ------------ |  | --- | ------------ |  |  | ------------------ |  |  | -------------- | ---- | - | ---------------- |  | --- | ------------------ |  |  | -------------------- | - |  | ---------------- | ----- | - | ------------------------------------------------ |  | --- | ------------------------ |  |  | ----------- | - |  |  | ------ | - |  |  | ----- | - |  |  | ------ | -
|In millions of EUR                                                   |  | Note |       |  | Sharecapital |  |     | SharePremium |  |  | Translationreserve |  |  | Hedgingreserve |      |   | Fairvaluereserve |  |     | Otherlegalreserves |  |  | Reservefor ownshares |   |  | Retainedearnings |       |   | Equityattributableto equityholders of theCompany |  |     | Non-controllinginterests |  |  | Totalequity |  
|Balance as at 1 January 2012                                         |  |      |       |  |              |  | 922 |              |  |  | 2,701              |  |  |                | (575 | ) |                  |  | (69 | )                  |  |  | 159                  |   |  |                  | 1,026 |   |                                                  |  | (43 | )                        |  |  | 5,653       |   |  |  | 9,774  |   |  |  | 318   |   |  |  | 10,092 |  
|Other comprehensive income                                           |  |      | 12/24 |  |              |  |    |              |  |  |                   |  |  |                | 48   |   |                  |  | 58  |                    |  |  | (9                   | ) |  |                  | 4     |   |                                                  |  |    |                          |  |  | (442        | ) |  |  | (341   | ) |  |  | (12   | ) |  |  | (353   | )
|Profit                                                               |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  | 222   |   |                                                  |  |    |                          |  |  | 2,727       |   |  |  | 2,949  |   |  |  | 160   |   |  |  | 3,109  |  
|Total comprehensive income                                           |  |      |       |  |              |  |    |              |  |  |                   |  |  |                | 48   |   |                  |  | 58  |                    |  |  | (9                   | ) |  |                  | 226   |   |                                                  |  |    |                          |  |  | 2,285       |   |  |  | 2,608  |   |  |  | 148   |   |  |  | 2,756  |  
|Transfer to retained earnings                                        |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  | (473  | ) |                                                  |  |    |                          |  |  | 473         |   |  |  |       |   |  |  |      |   |  |  |       |  
|Dividends to shareholders                                            |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  | (494        | ) |  |  | (494   | ) |  |  | (110  | ) |  |  | (604   | )
|Purchase/reissuance own/non-controlling shares                       |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  |            |   |  |  |       |   |  |  |      |   |  |  |       |  
|Own shares delivered                                                 |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  | 17  |                          |  |  | (17         | ) |  |  |       |   |  |  |      |   |  |  |       |  
|Share-based payments                                                 |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  | 15          |   |  |  | 15     |   |  |  |      |   |  |  | 15     |  
|Share purchase mandate                                               |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  |            |   |  |  |       |   |  |  |      |   |  |  |       |  
|Acquisition of non-controlling interests without a change in control |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  | (212        | ) |  |  | (212   | ) |  |  | 715   |   |  |  | 503    |  
|Disposal of interests without a change in control                    |  |      |       |  |              |  |    |              |  |  |                   |  |  |                |     |   |                  |  |    |                    |  |  |                     |   |  |                  |      |   |                                                  |  |    |                          |  |  |            |   |  |  |       |   |  |  |      |   |  |  |       |  
|Balance as at 31 December 2012                                       |  |      |       |  |              |  | 922 |              |  |  | 2,701              |  |  |                | (527 | ) |                  |  | (11 | )                  |  |  | 150                  |   |  |                  | 779   |   |                                                  |  | (26 | )                        |  |  | 7,703       |   |  |  | 11,691 |   |  |  | 1,071 |   |  |  | 12,762 |  
|                                                                     |  |      |       |  |              |  |     |              |  |  |                    |  |  |                |      |   |                  |  |     |                    |  |  |                      |   |  |                  |       |   |                                                  |  |     |                          |  |  |             |   |  |  |        |   |  |  |       |   |  |  |        |  



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Notes to the Consolidated Financial Statements

1. Reporting entity

Heineken N.V. (the
Company) is a company domiciled in the Netherlands. The address of the Companys registered office is Tweede Weteringplantsoen 21, Amsterdam. The consolidated financial statements of the Company as at and for the year ended
31 December 2012 comprise the Company, its subsidiaries (together referred to as HEINEKEN or the Group and individually as HEINEKEN entities) and HEINEKENs interest in jointly controlled entities and
associates.

A summary of the main subsidiaries, jointly controlled entities and associates is included in note 36 and 16 respectively. The
APIPL/APB acquisition has been included in the consolidated financial statements from 15 November 2012.

HEINEKEN is primarily involved
in the brewing and selling of beer.

2. Basis of preparation



|(a) | Statement of compliance
|--- | -----------------------

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed
by the EU and also comply with the financial reporting requirements included in Part 9 of Book 2 of the Dutch Civil Code. All standards and interpretations issued by the International Accounting Standards Board (IASB) and the International Financial
Reporting Interpretations Committee (IFRIC) effective year-end 2012 have been adopted by the EU, except that the EU carved out certain hedge accounting provisions of IAS 39. The Company does not utilise this carve-out permitted by the EU, as it is
not applicable. Consequently, the accounting policies applied by the Company also comply fully with IFRS as issued by the IASB.

The consolidated financial statements have been prepared by the Executive Board of the Company and authorised for issue on
12 February 2013 and will be submitted for adoption to the Annual General Meeting of Shareholders on 25 April 2013.



|(b) | Basis of measurement
|--- | --------------------

The
consolidated financial statements have been prepared on the historical cost basis unless otherwise indicated.

The methods used
to measure fair values are discussed further in note 3 and 4.



|(c) | Functional and presentation currency
|--- | ------------------------------------

These consolidated financial statements are presented in euro, which is the Companys functional currency. All financial information presented in Euro has been rounded to the nearest million unless
stated otherwise.



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|(d) | Use of estimates and judgements
|--- | -------------------------------

The preparation of consolidated financial statements in conformity with IFRSs requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the
reported amounts of assets and liabilities, income and expenses. Actual results may differ from these estimates.

Estimates and
underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected.

In particular, information about assumptions and estimation uncertainties and critical judgements in applying accounting policies that have the most significant effect on the amounts recognised in the
consolidated financial statements are described in the following notes:

Note 6 Acquisitions and disposals of subsidiaries and non-controlling
interests

Note 15 Intangible assets

Note 16 Investments in associates and joint ventures

Note 17 Other investments and receivables

Note 18 Deferred tax assets and liabilities

Note 28 Employee benefits

Note 29 Share-based
payments  Long-Term Variable award (LTV)

Note 30 Provisions

Note 32 Financial risk management and financial instruments

Note 34 Contingencies.



|(e) | Changes in accounting policies
|--- | ------------------------------

There
were no changes made to the HEINEKEN accounting policies in 2012, the changes in standards and interpretations effective from 1 January 2012 had no significant impact on the company.

3. Significant accounting policies

General

The accounting policies set out below have been applied consistently to all periods presented in these consolidated financial statements and have been
applied consistently by HEINEKEN entities.



|(a) | Basis of consolidation
|--- | ----------------------



|(i) | Business combinations
|--- | ---------------------

Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred to the Group. Control is the power to govern the
financial and operating policies of an entity so as to obtain benefits from its activities. In assessing control, the Group takes into consideration potential voting rights that currently are exercisable.

The Group measures goodwill at the acquisition date as the fair value of the consideration transferred plus the fair value of any
previously-held equity interest in the acquiree and the recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed. When the
excess is negative, a bargain purchase gain is recognised immediately in profit or loss.

The consideration transferred does
not include amounts related to the settlement of pre-existing relationships. Such amounts are generally recognised in profit or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, that the Group incurs in connection with a business combination are expensed as incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is
classified as equity, it is not remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent considerations are recognised in profit or loss.



|(ii) | Acquisitions of non-controlling interests
|---- | -----------------------------------------

Acquisitions of non-controlling interests are accounted for as transactions with owners in their capacity as owners and therefore no goodwill is recognised as a result. Adjustments to non-controlling
interests arising from transactions that do not involve the loss of control are based on a proportionate amount of the net assets of the subsidiary.



|(iii) | Subsidiaries
|----- | ------------

Subsidiaries are entities controlled by HEINEKEN. Control exists when HEINEKEN has the power, directly or indirectly, to govern the
financial and operating policies of an entity so as to obtain benefits from its activities. In assessing control, potential voting rights that currently are exercisable or convertible are taken into account. The financial statements of subsidiaries
are included in the consolidated financial statements from the date that control commences until the date that control ceases. Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by
HEINEKEN. Losses applicable to the non-controlling interests in a subsidiary are allocated to the non-controlling interests even if doing so causes the non-controlling interests to have a deficit balance.



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|(iv) | Special Purpose Entities (SPEs)
|---- | -------------------------------

An SPE is consolidated if, based on an evaluation of the substance of its relationship with HEINEKEN and the SPEs risks and rewards, HEINEKEN concludes that it controls the SPE. SPEs controlled by
HEINEKEN were established under terms that impose strict limitations on the decision-making powers of the SPEs management and that result in HEINEKEN receiving the majority of the benefits related to the SPEs operations and net assets, being exposed
to the majority of risks incident to the SPEs activities, and retaining the majority of the residual or ownership risks related to the SPEs or their assets.



|(v) | Loss of control
|--- | ---------------

Upon the loss of control, HEINEKEN derecognises the assets and liabilities of the subsidiary, any non-controlling interests and the other
components of equity related to the subsidiary. Any surplus or deficit arising on the loss of control is recognised in profit or loss. If HEINEKEN retains any interest in the previous subsidiary, then such interest is measured at fair value at the
date that control is lost. Subsequently it is accounted for as an equity-accounted investee or as an available-for-sale financial asset depending on the level of influence retained.



|(vi) | Investments in associates and joint ventures
|---- | --------------------------------------------

Investments in associates are those entities in which HEINEKEN has significant influence, but not control, over the financial and operating policies. Significant influence is presumed to exist when the
Group holds between 20 and 50 per cent of the voting power of another entity. Joint ventures are those entities over whose activities HEINEKEN has joint control, established by contractual agreement and requiring unanimous consent for strategic
financial and operating decisions.

Investments in associates and joint ventures are accounted for using the equity method
(equity-accounted investees) and are recognised initially at cost. The cost of the investment includes transaction costs.

The
consolidated financial statements include HEINEKENs share of the profit or loss and other comprehensive income, after adjustments to align the accounting policies with those of HEINEKEN, from the date that significant influence or joint
control commences until the date that significant influence or joint control ceases.

When HEINEKENs share of losses
exceeds the carrying amount of the associate, including any long-term investments, the carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent that HEINEKEN has an obligation or has made a payment on
behalf of the associate or joint venture.



|(vii) | Transactions eliminated on consolidation
|----- | ----------------------------------------

Intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income and expenses arising from intra-HEINEKEN transactions, are eliminated in preparing the consolidated financial
statements. Unrealised gains arising from transactions with equity-accounted associates and JVs are eliminated against the investment to the extent of HEINEKENs interest in the investee. Unrealised losses are eliminated in the same way as
unrealised gains, but only to the extent that there is no evidence of impairment.



|(b) | Foreign currency
|--- | ----------------



|(i) | Foreign currency transactions
|--- | -----------------------------

Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN entities at the exchange rates at the dates of the transactions. Monetary assets and liabilities
denominated in foreign currencies at the reporting date are retranslated to the functional currency at the exchange rate at that date. The foreign currency gain or loss arising on monetary items is the difference between amortised cost in the
functional currency at the beginning of the period, adjusted for effective interest and payments during the period, and the amortised cost in foreign currency translated at the exchange rate at the end of the reporting period.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are retranslated to the functional
currency at the exchange rate at the date that the fair value was determined.

Non-monetary items in a foreign currency that
are measured in terms of historical cost are translated using the exchange rate at the date of the transaction. Foreign currency differences arising on retranslation are recognised in profit or loss, except for differences arising on the
retranslation of available-for-sale (equity) investments and foreign currency differences arising on the retranslation of a financial liability designated as a hedge of a net investment, which are recognised in other comprehensive income.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at cost remain translated into the
functional currency at historical exchange rates.



|(ii) | Foreign operations
|---- | ------------------

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are translated to
euro at exchange rates at the reporting date. The income and expenses of foreign operations, excluding foreign operations in hyperinflationary economies, are translated to euro at exchange rates approximating the exchange rates ruling at the dates
of the transactions. Group entities, with a functional currency being the currency of a hyperinflationary



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economy, first restate their financial statements in accordance with IAS 29, Financial Reporting in Hyperinflationary Economies (see Reporting in hyperinflationary economies below).
The related income, costs and balance sheet amounts are translated at the foreign exchange rate ruling at the balance sheet date.

Foreign currency differences are recognised in other comprehensive income and are presented within equity in the translation reserve. However, if the operation is a non-wholly-owned subsidiary, then the
relevant proportionate share of the translation difference is allocated to the non-controlling interests. When a foreign operation is disposed of such that control, significant influence or joint control is lost, the cumulative amount in the
translation reserve related to that foreign operation is reclassified to profit or loss as part of the gain or loss on disposal. When HEINEKEN disposes of only part of its interest in a subsidiary that includes a foreign operation while retaining
control, the relevant proportion of the cumulative amount is reattributed to non-controlling interests. When HEINEKEN disposes of only part of its investment in an associate or joint venture that includes a foreign operation while retaining
significant influence or joint control, the relevant proportion of the cumulative amount is reclassified to profit or loss.

Foreign exchange gains and losses arising from a monetary item receivable from or payable to a foreign operation, the settlement of which
is neither planned nor likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised in other comprehensive income, and are presented within equity in the translation reserve.

The following exchange rates, for the most important countries in which HEINEKEN has operations, were used while preparing these
consolidated financial statements:



|             |  |          |        |  |          |  |        |         |  |  |         |  |  |  |        | 
|------------ |  | -------- | ------ |  | -------- |  | ------ | ------- |  |  | ------- |  |  |  | ------ | 
|             |  | Year-end |        |  | Year-end |  |        | Average |  |  | Average | 
|In EUR       |  | 2012     |        |  | 2011     |  |        | 2012    |  |  | 2011    | 
|BRL          |  |          | 0.3699 |  |          |  | 0.4139 |         |  |  | 0.3987  |  |  |  | 0.4298 | 
|GBP          |  |          | 1.2253 |  |          |  | 1.1972 |         |  |  | 1.2332  |  |  |  | 1.1522 | 
|MXN          |  |          | 0.0582 |  |          |  | 0.0554 |         |  |  | 0.0592  |  |  |  | 0.0578 | 
|NGN          |  |          | 0.0049 |  |          |  | 0.0049 |         |  |  | 0.0050  |  |  |  | 0.0047 | 
|PLN          |  |          | 0.2455 |  |          |  | 0.2243 |         |  |  | 0.2390  |  |  |  | 0.2427 | 
|RUB          |  |          | 0.0248 |  |          |  | 0.0239 |         |  |  | 0.0250  |  |  |  | 0.0245 | 
|SGD          |  |          | 0.6207 |  |          |  | 0.5946 |         |  |  | 0.6229  |  |  |  | 0.5718 | 
|VND in 1,000 |  |          | 0.0364 |  |          |  | 0.0367 |         |  |  | 0.0373  |  |  |  | 0.0348 | 
|USD          |  |          | 0.7579 |  |          |  | 0.7729 |         |  |  | 0.7783  |  |  |  | 0.7184 | 



|(iii) | Reporting in hyperinflationary economies
|----- | ----------------------------------------

When the economy of a country in which we operate is deemed hyperinflationary and the functional currency of a Group entity is the currency of that hyperinflationary economy, the financial statements of
such Group entities are adjusted so that they are stated in terms of the measuring unit current at the end of the reporting period. This involves restatement of income and expenses to reflect changes in the general price index from the start of the
reporting period and, restatement of non-monetary items in the balance sheet, such as P, P & E to reflect current purchasing power as at the period end using a general price index from the date when they were first recognised. Comparative
amounts are not adjusted. Any differences arising were recorded in equity on adoption.



|(iv) | Hedge of net investments in foreign operations
|---- | ----------------------------------------------

Foreign currency differences arising on the retranslation of a financial liability designated as a hedge of a net investment in a foreign operation are recognised in other comprehensive income to the
extent that the hedge is effective and regardless of whether the net investment is held directly or through an intermediate parent. These differences are presented within equity in the translation reserve. To the extent that the hedge is
ineffective, such differences are recognised in profit or loss. When the hedged part of a net investment is disposed of, the relevant amount in the translation reserve is transferred to profit or loss as part of the profit or loss on disposal.



|(c) | Non-derivative financial instruments
|--- | ------------------------------------



|(i) | General
|--- | -------

Non-derivative financial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash
equivalents, loans and borrowings, and trade and other payables.

Non-derivative financial instruments are recognised initially
at fair value plus, for instruments not at fair value through profit or loss, any directly attributable transaction costs. Subsequent to initial recognition non-derivative financial instruments are measured as described hereafter.



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If HEINEKEN has a legal right to offset financial assets with financial liabilities and if
HEINEKEN intends either to settle on a net basis or to realise the asset and settle the liability simultaneously then financial assets and liabilities are presented in the statement of financial position as a net amount.

Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts form an integral part of HEINEKENs cash
management and are included as a component of cash and cash equivalents for the purpose of the statement of cash flows.

Accounting policies for interest income, interest expenses and other net finance income and expenses are discussed in note 3r.



|(ii) | Held-to-maturity investments
|---- | ----------------------------

If HEINEKEN has the positive intent and ability to hold debt securities to maturity, they are classified as held-to-maturity. Debt securities are loans and long-term receivables and are measured at
amortised cost using the effective interest method, less any impairment losses. Investments held-to-maturity are recognised or derecognised on the day they are transferred to or by HEINEKEN.



|(iii) | Available-for-sale investments
|----- | ------------------------------

HEINEKENs investments in equity securities and certain debt securities are classified as available-for-sale. Subsequent to initial recognition, they are measured at fair value and changes therein
 other than impairment losses (see note 3i(i)), and foreign currency differences on available-for-sale monetary items (see note 3b(i))  are recognised in other comprehensive income and presented within equity in the fair value reserve.
When these investments are derecognised, the relevant cumulative gain or loss in the fair value reserve is transferred to profit or loss.

Where these investments are interest-bearing, interest calculated using the effective interest method is recognised in the profit or loss. Available-for-sale investments are recognised or derecognised by
HEINEKEN on the date it commits to purchase or sell the investments.



|(iv) | Investments at fair value through profit or loss
|---- | ------------------------------------------------

An investment is classified at fair value through profit or loss if it is classified as held for trading or is designated as such upon initial recognition. Investments are designated at fair value through
profit or loss if HEINEKEN manages such investments and makes purchase and sale decisions based on their fair value in accordance with HEINEKENs documented risk management or investment strategy. Upon initial recognition, attributable
transaction costs are recognised in profit or loss as incurred.

Investments at fair value through profit or loss are measured
at fair value, with changes therein recognised in profit or loss as part of the other net finance income/(expenses). Investments at fair value through profit and loss are recognised or derecognised by HEINEKEN on the date it commits to purchase or
sell the investments.



|(v) | Other
|--- | -----

Other
non-derivative financial instruments are measured at amortised cost using the effective interest method, less any impairment losses. Included in non-derivative financial instruments are advances to customers. Subsequently, the advances are amortised
over the term of the contract as a reduction of revenue.



|(d) | Derivative financial instruments (including hedge accounting)
|--- | -------------------------------------------------------------



|(i) | General
|--- | -------

HEINEKEN
uses derivatives in the ordinary course of business in order to manage market risks. Generally HEINEKEN seeks to apply hedge accounting in order to minimise the effects of foreign currency, interest rate or commodity price fluctuations in profit or
loss.

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot
and forward exchange contracts and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity hedging operations are governed by internal policies and
rules approved and monitored by the Executive Board.

Derivative financial instruments are recognised initially at fair value,
with attributable transaction costs recognised in profit or loss as incurred. Derivatives for which hedge accounting is not applied are accounted for as instruments at fair value through profit or loss. When derivatives qualify for hedge accounting,
subsequent measurement is at fair value, and changes therein accounted for as described in 3b(iv), 3d(ii) and 3d(iii).



|(ii) | Cash flow hedges
|---- | ----------------

Changes in the fair value of the derivative hedging instrument designated as a cash flow hedge are recognised in other comprehensive
income and presented in the hedging reserve within equity to the extent that the hedge is effective. To the extent that the hedge is ineffective, changes in fair value are recognised in profit or loss.



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If the hedging instrument no longer meets the criteria for hedge accounting, expires or is
sold, terminated or exercised, then hedge accounting is discontinued and the cumulative unrealised gain or loss previously recognised in other comprehensive income and presented in the hedging reserve in equity, is recognised in profit or loss
immediately, or when a hedging instrument is terminated, but the hedged transaction still is expected to occur, the cumulative gain or loss at that point remains in other comprehensive income and is recognised in accordance with the above-mentioned
policy when the transaction occurs. When the hedged item is a non-financial asset, the amount recognised in other comprehensive income is transferred to the carrying amount of the asset when it is recognised. In other cases the amount recognised in
other comprehensive income is transferred to the same line of profit or loss in the same period that the hedged item affects profit or loss.



|(iii) | Fair value hedges
|----- | -----------------

Changes in the fair value of a derivative hedging instrument designated as a fair value hedge are recognised in profit or loss. The hedged
item also is stated at fair value in respect of the risk being hedged; the gain or loss attributable to the hedged risk is recognised in profit or loss and adjusts the carrying amount of the hedged item.

If the hedge no longer meets the criteria for hedge accounting, the adjustment to the carrying amount of a hedged item for which the
effective interest method is used is amortised to profit or loss over the period to maturity.



|(iv) | Separable embedded derivatives
|---- | ------------------------------

Embedded derivatives are separated from the host contract and accounted for separately if the economic characteristics and risks of the host contract and the embedded derivative are not closely related, a
separate instrument with the same terms as the embedded derivative would meet the definition of a derivative, and the combined instrument is not measured at fair value through profit or loss. Changes in the fair value of separable embedded
derivatives are recognised immediately in profit or loss.



|(e) | Share capital
|--- | -------------



|(i) | Ordinary shares
|--- | ---------------

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of ordinary shares are recognised as a
deduction from equity, net of any tax effects.



|(ii) | Repurchase of share capital (treasury shares)
|---- | ---------------------------------------------

When share capital recognised as equity is repurchased, the amount of the consideration paid, which includes directly attributable costs, is net of any tax effects recognised as a deduction from equity.
Repurchased shares are classified as treasury shares and are presented in the reserve for own shares.

When treasury shares are
sold or reissued subsequently, the amount received is recognised as an increase inequity, and the resulting surplus or deficit on the transaction is transferred to or from retained earnings.



|(iii) | Dividends
|----- | ---------

Dividends are recognised as a liability in the period in which they are declared.



|(f) | Property, Plant and Equipment (P, P & E)
|--- | ----------------------------------------



|(i) | Owned assets
|--- | ------------

Items of P, P & E are measured at cost less government grants received (refer (q)), accumulated depreciation (refer (iv)) and
accumulated impairment losses (3i(ii)).

Cost comprises the initial purchase price increased with expenditures that are
directly attributable to the acquisition of the asset (like transports and non-recoverable taxes). The cost of self-constructed assets includes the cost of materials and direct labour and any other costs directly attributable to bringing the asset
to a working condition for its intended use (like an appropriate proportion of production overheads), and the costs of dismantling and removing the items and restoring the site on which they are located. Borrowing costs related to the acquisition or
construction of qualifying assets are capitalised as part of the cost of that asset. Cost also may include transfers from equity of any gain or loss on qualifying cash flow hedges of foreign currency purchases of P, P & E.

Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this specific equipment are
capitalised and amortised as part of the equipment. For example, purchased software that is integral to the functionality of the related equipment is capitalised as part of that equipment. In all other cases spare parts are carried as inventory and
recognised in the income statement as consumed. Where an item of P, P & E comprises major components having different useful lives, they are accounted for as separate items (major components) of P, P & E.

Returnable bottles and kegs in circulation are recorded within P, P & E and a corresponding liability is recorded in respect of the
obligation to repay the customers deposits. Deposits paid by customers for returnable items are reflected in the consolidated statement of financial position within current liabilities.



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|(ii) | Leased assets
|---- | -------------

Leases in terms of which HEINEKEN assumes substantially all the risks and rewards of ownership are classified as finance leases. Upon
initial recognition P, P & E acquired by way of finance lease is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments at inception of the lease. Lease payments are apportioned between the
outstanding liability and finance charges so as to achieve a constant periodic rate of interest on the remaining balance of the liability.

Other leases are operating leases and are not recognised in HEINEKENs statement of financial position. Payments made under operating leases are charged to profit or loss on a straight-line basis
over the term of the lease. When an operating lease is terminated before the lease period has expired, any payment required to be made to the lessor by way of penalty is recognised as an expense in the period in which termination takes place.



|(iii) | Subsequent expenditure
|----- | ----------------------

The cost of replacing a part of an item of P, P & E is recognised in the carrying amount of the item or recognised as a separate asset, as appropriate, if it is probable that the future economic
benefits embodied within the part will flow to HEINEKEN and its cost can be measured reliably. The carrying amount of the replaced part is derecognised. The costs of the day-to-day servicing of P, P & E are recognised in profit or loss when
incurred.



|(iv) | Depreciation
|---- | ------------

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other amount substituted for cost, less its
residual value.

Land except for financial leases on land over the contractual period, is not depreciated as it is deemed to
have an infinite life. Depreciation on other P, P & E is charged to profit or loss on a straight-line basis over the estimated useful lives of items of P, P & E, and major components that are accounted for separately, since this most closely
reflects the expected pattern of consumption of the future economic benefits embodied in the asset. Assets under construction are not depreciated. Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is
reasonable certain that HEINEKEN will obtain ownership by the end of the lease term. The estimated useful lives for the current and comparative years are as follows:



|                           |  |  |               | 
|-------------------------- |  |  | ------------- | 
|      Buildings           |  |  | 30  40 years | 
|      Plant and equipment |  |  | 10  30 years | 
|      Other fixed assets  |  |  | 3  10 years  | 

Where parts of an item of P, P & E have different useful lives, they are accounted for as separate
items of P, P & E.

The depreciation methods, residual value as well as the useful lives are reassessed, and adjusted if
appropriate, at each financial year-end.



|(v) | Gains and losses on sale
|--- | ------------------------

Net gains on sale of items of P, P & E are presented in profit or loss as other income. Net losses on sale are included in depreciation. Net gains and losses are recognised in profit or loss when the
significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the P, P & E.



|(g) | Intangible assets
|--- | -----------------



|(i) | Goodwill
|--- | --------

Goodwill
arises on the acquisition of subsidiaries, associates and joint ventures and represents the excess of the cost of the acquisition over HEINEKENs interest in net fair value of the net identifiable assets, liabilities and contingent liabilities
of the acquiree.

Goodwill on acquisitions of subsidiaries is included in intangible assets. Goodwill arising on
the acquisition of associates and joint ventures is included in the carrying amount of the associate, respectively the joint ventures. In respect of acquisitions prior to 1 October 2003, goodwill is included on the basis of deemed cost, being
the amount recorded under previous GAAP. Goodwill on acquisitions purchased before 1 January 2003 has been deducted from equity.

Goodwill arising on the acquisition of a non-controlling interest in a subsidiary represents the excess of the cost of the additional investment over the carrying amount of the interest in the net assets
acquired at the date of exchange.

Goodwill is measured at cost less accumulated impairment losses (refer accounting policy
3i(ii)). Goodwill is allocated to individual or groups of cash-generating units (CGUs) for the purpose of impairment testing and is tested annually for impairment. Negative goodwill is recognised directly in profit or loss as other income.



|(ii) | Brands
|---- | ------

Brands
acquired, separately or as part of a business combination, are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied.



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Strategic brands are well-known international/local brands with a strong market position and
an established brand name. Strategic brands are amortised on an individual basis over the estimated useful life of the brand. Other brands are amortised on a portfolio basis per country.



|(iii) | Customer-related, contract-based intangibles and reacquired rights
|----- | ------------------------------------------------------------------

Customer-related and contract-based intangibles are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied. If the amounts are not material these are
included in the brand valuation. The relationship between brands and customer-related intangibles is carefully considered so that brands and customer-related intangibles are not both recognised on the basis of the same cash flows.

Reacquired rights are identifiable intangible assets recognised in an acquisition that represent the right an acquirer previously has
granted to the acquiree to use one or more of the acquirers recognised or unrecognised assets.

Customer-related and
contract-based intangibles acquired as part of a business combination are valued at fair value. Customer-related and contract-based intangibles acquired separately are measured at cost.

Customer-related, contract-based intangibles and reacquired rights are amortised over the remaining useful life of the customer
relationships or the period of the contractual arrangements.



|(iv) | Software, research and development and other intangible assets
|---- | --------------------------------------------------------------

Purchased software is measured at cost less accumulated amortisation (refer (vi)) and impairment losses (refer accounting policy 3i(ii)). Expenditure on internally developed software is capitalised when
the expenditure qualifies as development activities, otherwise it is recognised in profit or loss when incurred.

Expenditure
on research activities, undertaken with the prospect of gaining new technical knowledge and understanding, is recognised in profit or loss when incurred.

Development activities involve a plan or design for the production of new or substantially improved products, software and processes. Development expenditure is capitalised only if development costs can
be measured reliably, the product or process is technically and commercially feasible, future economic benefits are probable, and HEINEKEN intends to and has sufficient resources to complete development and to use or sell the asset. The expenditure
capitalised includes the cost of materials, direct labour and overhead costs that are directly attributable to preparing the asset for its intended use, and capitalised borrowing costs. Other development expenditure is recognised in profit or loss
when incurred.

Capitalised development expenditure is measured at cost less accumulated amortisation (refer (vi)) and
accumulated impairment losses (refer accounting policy 3i(ii)).

Other intangible assets that are acquired by HEINEKEN and have
finite useful lives, are measured at cost less accumulated amortisation (refer (vi)) and impairment losses (refer accounting policy 3i(ii)). Expenditure on internally generated goodwill and brands is recognised in profit or loss when incurred.



|(v) | Subsequent expenditure
|--- | ----------------------

Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which it relates. All other expenditure is expensed when incurred.



|(vi) | Amortisation
|---- | ------------

Amortisation is calculated over the cost of the asset, or other amount substituted for cost, less its residual value. Intangible assets
with a finite life are amortised on a straight-line basis over their estimated useful lives, other than goodwill, from the date they are available for use, since this most closely reflects the expected pattern of consumption of the future economic
benefits embodied in the asset. The estimated useful lives are as follows:



|                                                       |  |  |               | 
|------------------------------------------------------ |  |  | ------------- | 
|      Strategic brands                                |  |  | 40  50 years | 
|      Other brands                                    |  |  | 15  25 years | 
|      Customer-related and contract-based intangibles |  |  | 5  20 years  | 
|      Reacquired rights                               |  |  | 3  12 years  | 
|      Software                                        |  |  | 3  7 years   | 
|      Capitalised development costs                   |  |  | 3 years       | 

Amortisation methods, useful lives and residual values are reviewed at each reporting date and adjusted
if appropriate.



|(vii) | Gains and losses on sale
|----- | ------------------------

Net gains on sale of intangible assets are presented in profit or loss as other income. Net losses on sale are included in amortisation. Net gains and losses are recognised in profit or loss when the
significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the intangible assets.



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|(h) | Inventories
|--- | -----------



|(i) | General
|--- | -------

Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the weighted average cost
formula, and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their existing location and condition. Net realisable value is the estimated selling price in the
ordinary course of business, less the estimated costs of completion and selling expenses.



|(ii) | Finished products and work in progress
|---- | --------------------------------------

Finished products and work in progress are measured at manufacturing cost based on weighted averages and takes into account the production stage reached. Costs include an appropriate share of direct
production overheads based on normal operating capacity.



|(iii) | Other inventories and spare parts
|----- | ---------------------------------

The cost of other inventories is based on weighted averages. Spare parts are valued at the lower of cost and net realisable value. Value reductions and usage of parts are charged to profit or loss. Spare
parts that are acquired as part of an equipment purchase and only to be used in connection with this specific equipment are initially capitalised and depreciated as part of the equipment.



|(i) | Impairment
|--- | ----------



|(i) | Financial assets
|--- | ----------------

A financial asset is assessed at each reporting date to determine whether there is any objective evidence that it is impaired. A financial
asset is considered to be impaired if objective evidence indicates that one or more events have had a negative effect on the estimated future cash flows of that asset that can be estimated reliably.

Evidence of impairment may include indications that the debtors or a group of debtors are experiencing significant financial difficulty,
default or delinquency in interest or principal payments, the probability that they will enter bankruptcy or other financial reorganisation, and where observable data indicate that there is a measurable decrease in the estimated future cash flows,
such as changes in arrears or economic conditions that correlate with defaults.

An impairment loss in respect of a financial
asset measured at amortised cost is calculated as the difference between its carrying amount, and the present value of the estimated future cash flows discounted at the original effective interest rate. An impairment loss in respect of an
available-for-sale financial asset is calculated by reference to its current fair value.

Individually significant financial
assets are tested for impairment on an individual basis. The remaining financial assets are assessed collectively in groups that share similar credit risk characteristics.

All impairment losses are recognised in profit or loss. Any cumulative loss in respect of an available-for-sale financial asset recognised previously in other comprehensive income and presented in the
fair value reserve in equity is transferred to profit or loss.

An impairment loss is reversed if the reversal can be related
objectively to an event occurring after the impairment loss was recognised. For financial assets measured at amortised cost and available-for-sale financial assets that are debt securities, the reversal is recognised in profit or loss. For
available-for-sale financial assets that are equity securities, the reversal is recognised in other comprehensive income.



|(ii) | Non-financial assets
|---- | --------------------

The carrying amounts of HEINEKENs non-financial assets, other than inventories (refer accounting policy (h) and deferred tax assets (refer accounting policy (s)), are reviewed at each reporting
date to determine whether there is any indication of impairment. If any such indication exists then the assets recoverable amount is estimated. For goodwill and intangible assets that are not yet available for use, the recoverable amount is
estimated each year at the same time.

The recoverable amount of an asset or CGU is the higher of an assets fair value
less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks
specific to the asset or CGU.

For the purpose of impairment testing, assets that cannot be tested individually are grouped
together into the smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the CGU).

For the purpose of impairment testing, goodwill acquired in a business combination, is allocated to each of the acquirers CGUs, or
groups of CGUs, that is expected to benefit from the synergies of the combination. Each unit or group of units to which the goodwill is allocated represents the lowest level within the entity at which the goodwill is monitored for internal
management purposes. Goodwill is monitored on regional, sub regional or country level depending on the characteristics of the acquisition, the synergies to be achieved and the level of integration.



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An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its
recoverable amount. A CGU is the smallest identifiable asset group that generates cash flows that largely are independent from other assets and groups. Impairment losses are recognised in profit or loss. Impairment losses recognised in respect of
CGU are allocated first to reduce the carrying amount of any goodwill allocated to the units and then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis. An impairment loss in respect of goodwill is
not reversed. In respect of other assets, impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a
change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the assets carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or
amortisation, if no impairment loss had been recognised.

Goodwill that forms part of the carrying amount of an investment in
an associate and joint venture is not recognised separately, and therefore is not tested for impairment separately. Instead, the entire amount of the investment in an associate and joint venture is tested for impairment as a single asset when there
is objective evidence that the investment in an associate may be impaired.



|(j) | Non-current assets held for sale
|--- | --------------------------------

Non-current assets, or disposal groups comprising assets and liabilities, that are expected to be recovered primarily through sale rather than through continuing use, are classified as held for sale.
Immediately before classification as held for sale, the assets, or components of a disposal group, are measured at the lower of their carrying amount and fair value less cost to sell. Any impairment loss on a disposal group is first allocated to
goodwill, and then to remaining assets and liabilities on a pro rata basis, except that no loss is allocated to inventories, financial assets, deferred tax assets and employee defined benefit plan assets, which continue to be measured in accordance
with HEINEKENs accounting policies. Impairment losses on initial classification as held for sale and subsequent gains or losses on remeasurement are recognised in profit or loss. Gains are not recognised in excess of any cumulative impairment
loss.

Intangible assets and P, P & E once classified as held for sale are not amortised or depreciated. In addition,
equity accounting of equity-accounted investees ceases once classified as held for sale or distribution.



|(k) | Employee benefits
|--- | -----------------



|(i) | Defined contribution plans
|--- | --------------------------

A defined contribution plan is a post-employment benefit plan (pension plan) under which the Group pays fixed contributions into a separate entity. The Group has no legal or constructive obligations to
pay further contributions if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Obligations for contributions to defined contribution pension plans are recognised as an employee benefit expense in profit or loss in the periods during which services are rendered by employees. Prepaid
contributions are recognised as an asset to the extent that a cash refund or a reduction in future payments is available. Contributions to a defined contribution plan that are due more than 12 months after the end of the period in which the employee
renders the service are discounted to their present value.



|(ii) | Defined benefit plans
|---- | ---------------------

A defined benefit plan is a post-employment benefit plan (pension plan) that is not a defined contribution plan. Typically defined benefit plans define an amount of pension benefit that an employee will
receive on retirement, usually dependent on one or more factors such as age, years of service and compensation.

HEINEKENs net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount
of future benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present value. Any unrecognised past service costs and the fair value of any defined benefit plan
assets are deducted. The discount rate is the yield at balance sheet date on AA-rated bonds that have maturity dates approximating the terms of HEINEKENs obligations and that are denominated in the same currency in which the benefits are
expected to be paid.

The calculations are performed annually by qualified actuaries using the projected unit credit method.
When the calculation results in a benefit to HEINEKEN, the recognised asset is limited to the net total of any unrecognised past service costs and the present value of economic benefits available in the form of any future refunds from the plan or
reductions in future contributions to the plan. In order to calculate the present value of economic benefits, consideration is given to any minimum funding requirements that apply to any plan in the Group. An economic benefit is available to the
Group if it is realisable during the life of the plan, or on settlement of the plan liabilities.

When the benefits of a plan
are improved, the portion of the increased benefit relating to past service by employees is recognised as an expense in profit or loss on a straight-line basis over the average period until the benefits become vested. To the extent that the benefits
vest immediately, the expense is recognised immediately in profit or loss.

HEINEKEN recognises all actuarial gains and losses
arising from defined benefit plans immediately in other comprehensive income and all expenses related to defined benefit plans in personnel expenses in profit or loss.



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|(iii) | Other long-term employee benefits
|----- | ---------------------------------

HEINEKENs net obligation in respect of long-term employee benefits, other than pension plans, is the amount of future benefit that employees have earned in return for their service in the current
and prior periods; that benefit is discounted to determine its present value, and the fair value of any related assets is deducted. The discount rate is the yield at balance sheet date on high-quality credit-rated bonds that have maturity dates
approximating the terms of HEINEKENs obligations. The obligation is calculated using the projected unit credit method. Any actuarial gains and losses are recognised in other comprehensive income in the period in which they arise.



|(iv) | Termination benefits
|---- | --------------------

Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an employee accepts voluntary redundancy in exchange for these benefits.

Termination benefits are recognised as an expense when HEINEKEN is demonstrably committed to either terminating the employment
of current employees according to a detailed formal plan without possibility of withdrawal, or providing termination benefits as a result of an offer made to encourage voluntary redundancy. Termination benefits for voluntary redundancies are
recognised if HEINEKEN has made an offer encouraging voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably.

Benefits falling due more than 12 months after the balance sheet date are discounted to their present value.



|(v) | Share-based payment plan (LTV)
|--- | ------------------------------

As from 1 January 2005 HEINEKEN established a share plan for the Executive Board and as from 1 January 2006 HEINEKEN also established a share plan for senior management (see note 29).

The grant date fair value of the share rights granted is recognised as personnel expenses with a corresponding increase in
equity (equity-settled), over the period that the employees become unconditionally entitled to the share rights. The costs of the share plan for both the Executive Board and senior management members are spread evenly over the performance period.

At each balance sheet date, HEINEKEN revises its estimates of the number of share rights that are expected to vest, for the
100 per cent internal performance conditions of the share plans 2010-2012, 2011-2013 and 2012-2014 of the senior management members and the Executive Board. It recognises the impact of the revision of original estimates  only applicable
for internal performance conditions, if any, in profit or loss, with a corresponding adjustment to equity.



|(vi) | Matching share entitlement
|---- | --------------------------

As from 21 April 2011 HEINEKEN established a matching share entitlement for the Executive Board. The grant date fair value of the matching shares is recognised as personnel expenses in the income
statement as it is deemed an equity settled incentive.



|(vii) | Short-term employee benefits
|----- | ----------------------------

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided. A liability is recognised for the amount expected to be paid under
short-term benefits if the Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be estimated reliably.



|(l) | Provisions
|--- | ----------



|(i) | General
|--- | -------

A
provision is recognised if, as a result of a past event, HEINEKEN has a present legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required to settle the obligation.
Provisions are measured at the present value of the expenditures to be expected to be required to settle the obligation using a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the
obligation. The increase in the provision due to passage of time is recognised as part of the net finance expenses.



|(ii) | Restructuring
|---- | -------------

A
provision for restructuring is recognised when HEINEKEN has approved a detailed and formal restructuring plan, and the restructuring has either commenced or has been announced publicly. Future operating losses are not provided for. The provision
includes the benefit commitments in connection with early retirement and redundancy schemes.



|(iii) | Onerous contracts
|----- | -----------------

A provision for onerous contracts is recognised when the expected benefits to be derived by HEINEKEN from a contract are lower than the
unavoidable cost of meeting its obligations under the contract. The provision is measured at the present value of the lower of the expected cost of terminating the contract and the expected net cost of continuing with the contract. Before a
provision is established, HEINEKEN recognises any impairment loss on the assets associated with that contract.



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|(iv) | Other
|---- | -----

The other
provisions, not being provisions for restructuring or onerous contracts, consist mainly of surety and guarantees, litigation and claims and environmental provisions.



|(m) | Loans and borrowings
|--- | --------------------

Loans and borrowings are recognised initially at fair value, net of transaction costs incurred. Loans and borrowings are subsequently
stated at amortised cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in profit or loss over the period of the borrowings using the effective interest method. Loans and borrowings included in
a fair value hedge are stated at fair value in respect of the risk being hedged.

Loans and borrowings for which the Group has
an unconditional right to defer settlement of the liability for at least 12 months after the balance sheet date, are classified as non-current liabilities.



|(n) | Revenue
|--- | -------



|(i) | Products sold
|--- | -------------

Revenue from the sale of products in the ordinary course of business is measured at the fair value of the consideration received or
receivable, net of sales tax, excise duties, returns, customer discounts and other sales-related discounts. Revenue from the sale of products is recognised in profit or loss when the amount of revenue can be measured reliably, the significant risks
and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs and possible return of products can be estimated reliably, and there is no continuing management involvement with the
products.

If it is probable that discounts will be granted and the amount can be measured reliably, then the discount is
recognised as a reduction of revenue as the sales are recognised.



|(ii) | Other revenue
|---- | -------------

Other revenues are proceeds from royalties, rental income, pub management services and technical services to third parties, net of sales
tax. Royalties are recognised in profit or loss on an accrual basis in accordance with the substance of the relevant agreement. Rental income, pub management services and technical services are recognised in profit or loss when the services have
been delivered.



|(o) | Other income
|--- | ------------

Other
income are gains from sale of P, P & E, intangible assets and (interests in) subsidiaries, joint ventures and associates, net of sales tax. They are recognised in profit or loss when ownership has been transferred to the buyer.



|(p) | Expenses
|--- | --------



|(i) | Operating lease payments
|--- | ------------------------

Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease incentives received are recognised in profit or loss as an integral part of
the total lease expense, over the term of the lease.



|(ii) | Finance lease payments
|---- | ----------------------

Minimum lease payments under finance leases are apportioned between the finance expense and the reduction of the outstanding liability. The finance expense is allocated to each period during the lease
term so as to produce a constant periodic rate of interest on the remaining balance of the liability. Contingent lease payments are accounted for by revising the minimum lease payments over the remaining term of the lease when the lease adjustment
is confirmed.



|(q) | Government grants
|--- | -----------------

Government grants are recognised at their fair value when it is reasonably assured that HEINEKEN will comply with the conditions attaching
to them and the grants will be received.

Government grants relating to P, P & E are deducted from the carrying amount of
the asset.

Government grants relating to costs are deferred and recognised in profit or loss over the period necessary to
match them with the costs that they are intended to compensate.



|(r) | Interest income, interest expenses and other net finance income and expenses
|--- | ----------------------------------------------------------------------------

Interest income and expenses are recognised as they accrue in profit or loss, using the effective interest method unless collectability is
in doubt.

Borrowing costs that are not directly attributable to the acquisition, construction or production of a qualifying
asset are recognised in profit or loss using the effective interest method.

Other net finance income and expenses comprises
dividend income, gains and losses on the disposal of available-for-sale investments, changes in the fair value of investments designated at fair value through profit or loss and held for trading



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investments, changes in fair value of hedging instruments that are recognised in profit or loss, unwinding of the discount on provisions and impairment losses recognised on investments. Dividend
income is recognised in the income statement on the date that HEINEKENs right to receive payment is established, which in the case of quoted securities is the ex-dividend date.

Foreign currency gains and losses are reported on a net basis in the other net finance income and expenses.



|(s) | Income tax
|--- | ----------

Income tax
comprises current and deferred tax. Current tax and deferred tax are recognised in the income statement except to the extent that it relates to a business combination, or items recognised directly in equity or in other comprehensive income.



|(i) | Current tax
|--- | -----------

Current tax is the expected income tax payable or receivable in respect of taxable income or loss for the year, using tax rates enacted or
substantively enacted at the balance sheet date, and any adjustment to income tax payable in respect of previous years. Current tax payable also includes any tax liability arising from the declaration of dividends.



|(ii) | Deferred tax
|---- | ------------

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for financial
reporting purposes and their tax bases.

Deferred tax is not recognised for:



| |  |  | temporary differences on the initial recognition of assets or liabilities in a transaction that is not a business combination and that affects neither
accounting nor taxable profit or loss;
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | temporary differences related to investments in subsidiaries, associates and jointly controlled entities to the extent that the Company is able to
control the timing of the reversal of the temporary differences and it is probable that they will not reverse in the foreseeable future; and
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | taxable temporary differences arising on the initial recognition of goodwill.
| | - |  | -----------------------------------------------------------------------------

The measurement of deferred tax assets and liabilities reflects the tax consequences that would follow the manner in which the Company
expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Deferred
tax is determined using tax rates (and laws) that have been enacted or substantively enacted at the balance sheet date and are expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled.

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities and assets, and
they relate to income taxes levied by the same tax authority on the same taxable entity, or on different taxable entities which intend either to settle current tax liabilities and assets on a net basis, or to realise the assets and settle the
liabilities simultaneously.

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary
differences, to the extent that it is probable that future taxable profits will be available against which they can be utilised. Deferred tax assets are reviewed at each balance sheet date and are reduced to the extent that it is no longer probable
that the related tax benefit will be realised.



|(iii) | Tax exposures
|----- | -------------

In
determining the amount of current and deferred income tax, the Company takes into account the impact of uncertain tax positions and whether additional taxes and interest may be due. This assessment relies on estimates and assumptions and may involve
a series of judgments about future events. New information may become available that causes the Company to change its judgment regarding the adequacy of existing tax liabilities; such changes to tax liabilities will impact the income tax expense in
the period that such a determination is made.



|(t) | Discontinued operations
|--- | -----------------------

A discontinued operation is a component of the Groups business that represents a separate major line of business or geographical
area of operations that has been disposed of or is held for sale or distribution, or is a subsidiary acquired exclusively with a view to resale. Classification as a discontinued operation occurs upon disposal or when the operation meets the criteria
to be classified as held for sale, if earlier. When an operation is classified as a discontinued operation, the comparative statement of comprehensive income is represented as if the operation had been discontinued from the start of the comparative
year.



|(u) | Earnings per share
|--- | ------------------

HEINEKEN presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit
or loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the period including the weighted average of outstanding ASDI, adjusted for the weighted average of own shares
purchased in the year. Diluted EPS is determined by adjusting the profit or loss attributable to ordinary shareholders and the weighted average number of ordinary shares outstanding including weighted average of outstanding ASDI, adjusted for the
weighted average of own shares purchased in the year, for the effects of all dilutive potential ordinary shares, which comprise share rights granted to employees.



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|(v) | Cash flow statement
|--- | -------------------

The
cash flow statement is prepared using the indirect method. Changes in balance sheet items that have not resulted in cash flows such as translation differences, fair value changes, equity-settled share-based payments and other non-cash items, have
been eliminated for the purpose of preparing this statement. Assets and liabilities acquired as part of a business combination are included in investing activities (net of cash acquired). Dividends paid to ordinary shareholders are included in
financing activities. Dividends received are classified as operating activities. Interest paid is also included in operating activities.



|(w) | Operating segments
|--- | ------------------

Operating segments are reported in a manner consistent with the internal reporting provided to the Executive Board, who is considered to
be the Groups chief operating decision maker. An operating segment is a component of HEINEKEN that engages in business activities from which it may earn revenues and incur expenses, including revenues and expenses that relate to transactions
with any of HEINEKENs other components. All operating segments operating results are reviewed regularly by the Executive Board to make decisions about resources to be allocated to the segment and to assess its performance, and for which
discrete financial information is available.

Inter-segment transfers or transactions are entered into under the normal
commercial terms and conditions that would also be available to unrelated third parties.

Segment results, assets and
liabilities that are reported to the Executive Board include items directly attributable to a segment as well as those that can be allocated on a reasonable basis. Unallocated result items comprise net finance expenses and income tax expenses.
Unallocated assets comprise current other investments and cash call deposits.

Segment capital expenditure is the total cost
incurred during the period to acquire P, P & E, and intangible assets other than goodwill.



|(x) | Emission rights
|--- | ---------------

Emission
rights are related to the emission of CO2, which relates to the production of energy. These rights are freely tradable. Bought emission rights and liabilities due to production of CO2 are measured at cost, including any directly attributable
expenditure. Emission rights received for free are also recorded at cost, i.e. with a zero value.



|(y) | Recently issued IFRS
|--- | --------------------



|(i) | Standards effective in 2012 and reflected in these consolidated financial statements
|--- | ------------------------------------------------------------------------------------

Standards and interpretations effective from 1 January 2012 did not have a significant impact on the Company.



|(ii) | New relevant standards and interpretations not yet adopted
|---- | ----------------------------------------------------------

A number of new standards, amendments to standards and interpretations are effective for annual periods beginning after 1 January 2013, and have not been applied in preparing these consolidated
financial statements. Those which may be relevant to the Company are set out below, however HEINEKEN does not expect these changes to have a significant effect on the consolidated financial statements.



| |  |  | IAS 19 Employee Benefits was amended. The standard is effective for annual periods beginning on or after 1 January 2013 and was endorsed by the
EU. HEINEKEN has evaluated the impact of the applicability of this new standard. The prescribed calculation method to determine the return on net assets would result in an estimated increase in total pension costs of EUR99 million for 2012. This
amount represents the variance between expected return on net assets and the prescribed application of the discount rate. Previously, total pension costs were reported within personnel expenses. With effect from 1 January 2013 HEINEKEN will
present the interest expense on its net pension liability, an estimated EUR60 million, in Other net finance income and expenses.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 9 Financial Instruments introduces new requirements for the classification and measurement of financial assets. Under IFRS 9 (2009), financial
assets are classified and measured based on the business model in which they are held and the characteristics of their contractual cash flows. IFRS 9 (2010) introduces additions relating to financial liabilities. The IASB currently has an
active project to make limited amendments to the classification and measurement requirements of IFRS 9 and add new requirements to address the impairment of financial assets and hedge accounting. The standard is effective for annual periods
beginning on or after 1 January 2015, but has not yet been endorsed by the EU. HEINEKEN is in the process of evaluating the impact of the applicability of the new standard.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 10 Consolidated Financial Statements establishes principles for the presentation and preparation of consolidated financial statements when an
entity controls one or more other entities. This IFRS supersedes IAS 27 Consolidated and separate financial statements and SIC-12 Consolidation  Special purpose entities and is effective for annual periods beginning on or after 1 January
2014.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 11 Joint arrangements establishes principles for financial reporting by parties to a joint arrangement. This IFRS supersedes IAS 31 Interest in
Joint Ventures and SIC-13 Jointly Controlled Entities  Non-monetary contributions by ventures and is adopted by the EU for annual periods beginning on or after 1 January 2014. Under IFRS 11 the structure of the arrangement is no longer
the only determinant for the accounting treatment and entities do no longer have a choice in accounting treatment.
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | IFRS 12 Disclosure of interests in other entities applies to entities that have an interest in a subsidiary, a joint arrangement, an associate or an
unconsolidated structured entity. The EU has adopted this IFRS for annual periods beginning on or after 1 January 2014. This IFRS integrates and makes consistent the disclosure requirements for all entities mentioned above.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

| |  |  | IFRS 13 Fair value measurement defines fair value; sets out in a single IFRS a framework for measuring fair value; and requires disclosures about fair
value measurements. The EU has adopted this IFRS for annual periods beginning on or after 1 January 2014. The IFRS explains how to measure fair value for financial reporting. It does not require fair value measurements in addition to those
already required or permitted by other IFRSs and is not intended to establish valuation standards or affect valuation practices outside financial reporting.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | HEINEKEN has the intention to early adopt IFRS 10, 11, 12 and 13 to align with the IASB effective date of 1 January 2013.
| | - |  | -------------------------------------------------------------------------------------------------------------------------



|4. | Determination of fair values
|-- | ----------------------------

General

A number
of HEINEKENs accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and liabilities. Fair values have been determined for measurement and/or disclosure purposes based on the
following methods. When applicable, further information about the assumptions made in determining fair values or for the purpose of impairment testing is disclosed in the notes specific to that asset or liability.

Fair value as a result of business combinations



|(i) | Property, plant and equipment
|--- | -----------------------------

The fair value of P, P & E recognised as a result of a business combination is based on the quoted market prices for similar items when available and replacement cost when appropriate.



|(ii) | Intangible assets
|---- | -----------------

The fair value of brands acquired in a business combination is based on the relief of royalty method or determined using the
multi-period excess earnings method. The fair value of customer relationships acquired in a business combination is determined using the multi-period excess earnings method, whereby the subject asset is valued after deducting a fair return on all
other assets that are part of creating the related cash flows. The fair value of reacquired rights and other intangible assets is based on the discounted cash flows expected to be derived from the use and eventual sale of the assets.



|(iii) | Inventories
|----- | -----------

The
fair value of inventories acquired in a business combination is determined based on its estimated selling price in the ordinary course of business less the estimated costs of completion and sale, and a reasonable profit margin based on the effort
required to complete and sell the inventories.



|(iv) | Trade and other receivables
|---- | ---------------------------

The fair value of trade and other receivables is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date. This fair value is determined for
disclosure purposes or when acquired in a business combination.

Fair value from general business operations



|(i) | Investments in equity and debt securities
|--- | -----------------------------------------

The fair value of financial assets at fair value through profit or loss, held-to-maturity investments and available-for-sale financial assets is determined by reference to their quoted closing bid price
at the reporting date, or if unquoted, determined using an appropriate valuation technique. The fair value of held-to-maturity investments is determined for disclosure purposes only. In case the quoted price does not exist at the date of exchange or
in case the quoted price exists at the date of exchange but was not used as the cost, the investments are valued indirectly based on discounted cash flow models.



|(ii) | Derivative financial instruments
|---- | --------------------------------

The fair value of derivative financial instruments is based on their listed market price, if available. If a listed market price is not available, then fair value is in general estimated by discounting
the difference between the cash flows based on contractual price and the cash flows based on current price for the residual maturity of the contract using a risk-free interest rate (based on inter-bank interest rates).

Fair values include the instruments credit risk and adjustments to take account of the credit risk of the Group entity and
counterparty when appropriate.



|(iii) | Non-derivative financial instruments
|----- | ------------------------------------

Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is calculated based on the present value of future principal and interest cash flows, discounted at
the market rate of interest at the reporting date. For finance leases the market rate of interest is determined by reference to similar lease agreements.

Fair values include the instruments credit risk and adjustments to take account of the credit risk of the Group entity and counterparty when appropriate.



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##### Table of Contents

|5. | Operating segments
|-- | ------------------

HEINEKEN distinguishes the following six reportable segments:



| |  |  | Western Europe
| | - |  | --------------



| |  |  | Central and Eastern Europe
| | - |  | --------------------------



| |  |  | The Americas
| | - |  | ------------



| |  |  | Africa and the Middle East
| | - |  | --------------------------



| |  |  | Asia Pacific
| | - |  | ------------



| |  |  | Head Office and Other/eliminations.
| | - |  | -----------------------------------

The first five reportable segments as stated above are the Groups business regions. These business regions are each managed separately by a Regional President. The Regional President is directly
accountable for the functioning of the segments assets, liabilities and results of the region and reports regularly to the Executive Board (the chief operating decision maker) to discuss operating activities, regional forecasts and regional
results. The Head Office operating segment falls directly under the responsibility of the Executive Board. For each of the six reportable segments, the Executive Board reviews internal management reports on a monthly basis.

Information regarding the results of each reportable segment is included in the table on the next page. Performance is measured based on
EBIT (beia), as included in the internal management reports that are reviewed by the Executive Board. EBIT (beia) is defined as earnings before interest and taxes and net finance expenses, before exceptional items and amortisation of acquisition
related intangibles. Exceptional items are defined as items of income and expense of such size, nature or incidence, that in view of management their disclosure is relevant to explain the performance of HEINEKEN for the period. EBIT and EBIT (beia)
are not financial measures calculated in accordance with IFRS. EBIT (beia) is used to measure performance as management believes that this measurement is the most relevant in evaluating the results of these segments.

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on major clients. Deliveries to end
consumers are done in some countries via own wholesalers or own pubs, in other markets directly and in some others via third parties. As such, distribution models are country specific and on consolidated level diverse. In addition, these various
distribution models are not centrally managed or monitored. Consequently, the Executive Board is not allocating resources and assessing the performance based on business type information and therefore no segment information is provided on business
type.

Inter-segment pricing is determined on an arms-length basis. As net finance expenses and income tax expenses are
monitored on a consolidated level (and not on an individual regional basis) and regional presidents are not accountable for that, net finance expenses and income tax expenses are not provided per reportable segment.



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##### Table of Contents

Information about reportable segments



|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|------------------------------------------------------------------------ |  | ---- | -- |  | -------------- |  | ------ | ------------------------- |  |  | ------------ | - |  | ---- | ------ | - | ---- |  | ------ | ---- |  |  | ------ | - |  |  | ------ | -
|                                                                         |  |      |    |  | Western Europe |  |        | Central andEastern Europe |  |  | The Americas |  
|In millions of EUR                                                       |  | Note |    |  | 2012           |  |        | 2011                      |  |  | 2012         |   |  | 2011 |        |   | 2012 |  |        | 2011 | 
|Revenue                                                                  |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Third party revenue1                                                     |  |      |    |  |                |  | 7,140  |                           |  |  | 7,158        |   |  |      | 3,255  |   |      |  | 3,209  |      |  |  | 4,507  |   |  |  | 4,002  |  
|Interregional revenue                                                    |  |      |    |  |                |  | 645    |                           |  |  | 594          |   |  |      | 25     |   |      |  | 20     |      |  |  | 16     |   |  |  | 27     |  
|Total revenue                                                            |  |      |    |  |                |  | 7,785  |                           |  |  | 7,752        |   |  |      | 3,280  |   |      |  | 3,229  |      |  |  | 4,523  |   |  |  | 4,029  |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Other income                                                             |  |      |    |  |                |  | 13     |                           |  |  | 48           |   |  |      | 9      |   |      |  | 7      |      |  |  | 2      |   |  |  | 1      |  
|Results from operating activities                                        |  |      |    |  |                |  | 739    |                           |  |  | 820          |   |  |      | 313    |   |      |  | 318    |      |  |  | 581    |   |  |  | 493    |  
|Net finance expenses                                                     |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Share of profit of associates and joint ventures and impairments thereof |  |      |    |  |                |  | 1      |                           |  |  | 3            |   |  |      | 24     |   |      |  | 17     |      |  |  | 81     |   |  |  | 77     |  
|Income tax expenses                                                      |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Profit                                                                   |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Attributable to:                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Equity holders of the Company (net profit)                               |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Non-controlling interest                                                 |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|                                                                         |  |      |    |  |                |  |       
|EBIT reconciliation                                                      |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|EBIT                                                                     |  |      |    |  |                |  | 740    |                           |  |  | 823          |   |  |      | 337    |   |      |  | 335    |      |  |  | 662    |   |  |  | 570    |  
|Eia2                                                                     |  |      |    |  |                |  | 224    |                           |  |  | 139          |   |  |      | 12     |   |      |  | 11     |      |  |  | 86     |   |  |  | 85     |  
|EBIT (beia)2                                                             |  |      | 27 |  |                |  | 964    |                           |  |  | 962          |   |  |      | 349    |   |      |  | 346    |      |  |  | 748    |   |  |  | 655    |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Beer volumes2                                                            |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Consolidated beer volume                                                 |  |      |    |  |                |  | 44,288 |                           |  |  | 45,380       |   |  |      | 47,269 |   |      |  | 45,377 |      |  |  | 53,124 |   |  |  | 50,497 |  
|Joint Ventures volume                                                   |  |      |    |  |                |  |       |                           |  |  |             |   |  |      | 7,578  |   |      |  | 7,303  |      |  |  | 9,611  |   |  |  | 9,663  |  
|Licences                                                                 |  |      |    |  |                |  | 288    |                           |  |  | 300          |   |  |      |       |   |      |  |       |      |  |  | 74     |   |  |  | 65     |  
|Group volume                                                             |  |      |    |  |                |  | 44,576 |                           |  |  | 45,680       |   |  |      | 54,847 |   |      |  | 52,680 |      |  |  | 62,809 |   |  |  | 60,225 |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Current segment assets                                                   |  |      |    |  |                |  | 2,007  |                           |  |  | 1,843        |   |  |      | 1,082  |   |      |  | 985    |      |  |  | 1,193  |   |  |  | 1,045  |  
|Other non-current segment assets                                         |  |      |    |  |                |  | 8,015  |                           |  |  | 8,186        |   |  |      | 3,423  |   |      |  | 3,365  |      |  |  | 5,649  |   |  |  | 5,619  |  
|Investment in associates and joint ventures                              |  |      |    |  |                |  | 22     |                           |  |  | 23           |   |  |      | 196    |   |      |  | 165    |      |  |  | 835    |   |  |  | 711    |  
|Total segment assets                                                     |  |      |    |  |                |  | 10,044 |                           |  |  | 10,052       |   |  |      | 4,701  |   |      |  | 4,515  |      |  |  | 7,677  |   |  |  | 7,375  |  
|Unallocated assets                                                       |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Total assets                                                             |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Segment liabilities                                                      |  |      |    |  |                |  | 4,178  |                           |  |  | 3,723        |   |  |      | 1,347  |   |      |  | 1,160  |      |  |  | 1,072  |   |  |  | 1,068  |  
|Unallocated liabilities                                                  |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Total equity                                                             |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Total equity and liabilities                                             |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|                                                                         |  |      |    |  |                |  |        |                           |  |  |              |   |  |      |        |   |      |  |        |      |  |  |        |   |  |  |        |  
|Purchase of P, P & E                                                     |  |      |    |  |                |  | 260    |                           |  |  | 215          |   |  |      | 197    |   |      |  | 170    |      |  |  | 250    |   |  |  | 199    |  
|Acquisition of goodwill                                                  |  |      |    |  |                |  | 7      |                           |  |  |             |   |  |      |       |   |      |  | 1      |      |  |  | 36     |   |  |  | 4      |  
|Purchases of intangible assets                                           |  |      |    |  |                |  | 26     |                           |  |  | 11           |   |  |      | 12     |   |      |  | 9      |      |  |  | 14     |   |  |  | 20     |  
|Depreciation of P, P & E                                                 |  |      |    |  |                |  | (344   | )                         |  |  | (343         | ) |  |      | (247   | ) |      |  | (234   | )    |  |  | (201   | ) |  |  | (183   | )
|(Impairment) and reversal of impairment of P, P & E                      |  |      |    |  |                |  | (36    | )                         |  |  |             |   |  |      | 15     |   |      |  | (2     | )    |  |  | (17    | ) |  |  | 5      |  
|Amortisation intangible assets                                           |  |      |    |  |                |  | (86    | )                         |  |  | (100         | ) |  |      | (16    | ) |      |  | (18    | )    |  |  | (103   | ) |  |  | (93    | )
|(Impairment) and reversal of impairment of intangible assets             |  |      |    |  |                |  | (7     | )                         |  |  |             |   |  |      |       |   |      |  | (3     | )    |  |  |       |   |  |  |       |  



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##### Table of Contents

|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|------------------------------------------------------------------------ |  | ------------------------- | ------ |  | ------------ |  | ------ | --------------------------------- |  |  | ------------ | - |  | ---- | ------ |  | ---- |  | ----- | ---- |  |  | ----- | - |  |  | ------- | - |  |  | ------- | -
|                                                                         |  | Africa and theMiddle East |        |  | Asia Pacific |  |        | Head Office andOther/eliminations |  |  | Consolidated |  
|                                                                         |  | 2012                      |        |  | 2011         |  |        | 2012                              |  |  | 2011         |   |  | 2012 |        |  | 2011 |  |       | 2012 |  |  | 2011  |  
|Revenue                                                                  |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Third party revenue1                                                     |  |                           | 2,639  |  |              |  | 2,223  |                                   |  |  | 527          |   |  |      | 216    |  |      |  | 315   |      |  |  | 315   |   |  |  | 18,383  |   |  |  | 17,123  |  
|Interregional revenue                                                    |  |                           |       |  |              |  |       |                                   |  |  |             |   |  |      |       |  |      |  | (686  | )    |  |  | (641  | ) |  |  |        |   |  |  |        |  
|Total revenue                                                            |  |                           | 2,639  |  |              |  | 2,223  |                                   |  |  | 527          |   |  |      | 216    |  |      |  | (371  | )    |  |  | (326  | ) |  |  | 18,383  |   |  |  | 17,123  |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Other income                                                             |  |                           |       |  |              |  | 3      |                                   |  |  | 1,486        |   |  |      | 5      |  |      |  |      |      |  |  |      |   |  |  | 1,510   |   |  |  | 64      |  
|Results from operating activities                                        |  |                           | 613    |  |              |  | 533    |                                   |  |  | 1,546        |   |  |      | 64     |  |      |  | (101  | )    |  |  | (13   | ) |  |  | 3,691   |   |  |  | 2,215   |  
|Net finance expenses                                                     |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | (270    | ) |  |  | (430    | )
|Share of profit of associates and joint ventures and impairments thereof |  |                           | 1      |  |              |  | 35     |                                   |  |  | 109          |   |  |      | 112    |  |      |  | (3    | )    |  |  | (4    | ) |  |  | 213     |   |  |  | 240     |  
|Income tax expenses                                                      |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | (525    | ) |  |  | (465    | )
|Profit                                                                   |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 3,109   |   |  |  | 1,560   |  
|Attributable to:                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 2,949   |   |  |  | 1,430   |  
|Equity holders of the Company (net profit)                               |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 160     |   |  |  | 130     |  
|Non-controlling interest                                                 |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 3,109   |   |  |  | 1,560   |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|                                                                         |  |                           |        |  |              |  |        |                                  
|EBIT reconciliation                                                      |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|EBIT                                                                     |  |                           | 614    |  |              |  | 568    |                                   |  |  | 1,655        |   |  |      | 176    |  |      |  | (104  | )    |  |  | (17   | ) |  |  | 3,904   |   |  |  | 2,455   |  
|Eia2                                                                     |  |                           | 38     |  |              |  | 2      |                                   |  |  | (1,388       | ) |  |      |       |  |      |  | 36    |      |  |  | 5     |   |  |  | (992    | ) |  |  | 242     |  
|EBIT (beia)2                                                             |  |                           | 652    |  |              |  | 570    |                                   |  |  | 267          |   |  |      | 176    |  |      |  | (68   | )    |  |  | (12   | ) |  |  | 2,912   |   |  |  | 2,697   |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Beer volumes2                                                            |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Consolidated beer volume                                                 |  |                           | 23,289 |  |              |  | 22,029 |                                   |  |  | 3,742        |   |  |      | 1,309  |  |      |  |      |      |  |  |      |   |  |  | 171,712 |   |  |  | 164,592 |  
|Joint Ventures volume                                                   |  |                           | 6,002  |  |              |  | 5,706  |                                   |  |  | 24,297       |   |  |      | 24,410 |  |      |  | (157  | )    |  |  |      |   |  |  | 47,331  |   |  |  | 47,082  |  
|Licences                                                                 |  |                           | 1,149  |  |              |  | 1,093  |                                   |  |  | 675          |   |  |      | 769    |  |      |  | 1     |      |  |  |      |   |  |  | 2,187   |   |  |  | 2,227   |  
|Group volume                                                             |  |                           | 30,440 |  |              |  | 28,828 |                                   |  |  | 28,714       |   |  |      | 26,488 |  |      |  | (156  | )    |  |  |      |   |  |  | 221,230 |   |  |  | 213,901 |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Current segment assets                                                   |  |                           | 959    |  |              |  | 854    |                                   |  |  | 913          |   |  |      | 91     |  |      |  | (629  | )    |  |  | (124  | ) |  |  | 5,525   |   |  |  | 4,694   |  
|Other non-current segment assets                                         |  |                           | 2,073  |  |              |  | 1,867  |                                   |  |  | 7,151        |   |  |      | 2      |  |      |  | 1,619 |      |  |  | 1,143 |   |  |  | 27,930  |   |  |  | 20,182  |  
|Investment in associates and joint ventures                              |  |                           | 281    |  |              |  | 272    |                                   |  |  | 534          |   |  |      | 536    |  |      |  | 82    |      |  |  | 57    |   |  |  | 1,950   |   |  |  | 1,764   |  
|Total segment assets                                                     |  |                           | 3,313  |  |              |  | 2,993  |                                   |  |  | 8,598        |   |  |      | 629    |  |      |  | 1,072 |      |  |  | 1,076 |   |  |  | 35,405  |   |  |  | 26,640  |  
|Unallocated assets                                                       |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 574     |   |  |  | 487     |  
|Total assets                                                             |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 35,979  |   |  |  | 27,127  |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Segment liabilities                                                      |  |                           | 760    |  |              |  | 653    |                                   |  |  | 498          |   |  |      | 36     |  |      |  | 238   |      |  |  | 508   |   |  |  | 8,093   |   |  |  | 7,148   |  
|Unallocated liabilities                                                  |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 15,124  |   |  |  | 9,887   |  
|Total equity                                                             |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 12,762  |   |  |  | 10,092  |  
|Total equity and liabilities                                             |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  | 35,979  |   |  |  | 27,127  |  
|                                                                         |  |                           |        |  |              |  |        |                                   |  |  |              |   |  |      |        |  |      |  |       |      |  |  |       |   |  |  |         |   |  |  |         |  
|Purchase of P, P & E                                                     |  |                           | 395    |  |              |  | 202    |                                   |  |  | 20           |   |  |      |       |  |      |  | 48    |      |  |  | 14    |   |  |  | 1,170   |   |  |  | 800     |  
|Acquisition of goodwill                                                  |  |                           |       |  |              |  | 282    |                                   |  |  | 2,757        |   |  |      |       |  |      |  | 480   |      |  |  |      |   |  |  | 3,280   |   |  |  | 287     |  
|Purchases of intangible assets                                           |  |                           | 2      |  |              |  |       |                                   |  |  |             |   |  |      |       |  |      |  | 24    |      |  |  | 16    |   |  |  | 78      |   |  |  | 56      |  
|Depreciation of P, P & E                                                 |  |                           | (176)  |  |              |  | (140   | )                                 |  |  | (11          | ) |  |      |       |  |      |  | (38   | )    |  |  | (36   | ) |  |  | (1,017  | ) |  |  | (936    | )
|(Impairment) and reversal of impairment of P, P & E                      |  |                           | (8)    |  |              |  | (3     | )                                 |  |  |             |   |  |      |       |  |      |  | 2     |      |  |  |      |   |  |  | (44     | ) |  |  |        |  
|Amortisation intangible assets                                           |  |                           | (6)    |  |              |  | (6     | )                                 |  |  | (24          | ) |  |      |       |  |      |  | (12   | )    |  |  | (12   | ) |  |  | (247    | ) |  |  | (229    | )
|(Impairment) and reversal of impairment of intangible assets             |  |                           |       |  |              |  |       |                                   |  |  |             |   |  |      |       |  |      |  |      |      |  |  |      |   |  |  | (7      | ) |  |  | (3      | )



|1 | Includes other revenue of EUR433 million in 2012 and EUR463 million in 2011.
|- | ----------------------------------------------------------------------------

|2 | For definition see Glossary. Note that these are both non-GAAP measures and therefore un-audited.
|- | ---------------------------------------------------------------------------------------------------



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6. Acquisitions and disposals of subsidiaries and non-controlling interests

Acquisition of the beer operations in Asia Pacific Breweries

On 17 August 2012, HEINEKEN announced that, through its wholly owned subsidiary Heineken International B.V., it had signed the definitive agreements with Fraser & Neave, Limited
(F&N) regarding the acquisition of control of Asia Pacific Investment Pte. Ltd (APIPL) and Asia Pacific Breweries Ltd. (APB) and their subsidiaries (together referred to as the Acquired Businesses,
the Transaction or APIPL/APB acquisition). For this Transaction, Heineken agreed to pay SGD53.00 per share for F&Ns entire (direct and indirect) 39.7 per cent effective stake in APB for a total consideration of
EUR3,480 million and a total consideration of EUR104 million for F&Ns interest in the non-APB assets held by APIPL. The Transaction has been approved by F&Ns Extraordinary General Meeting on 28 September 2012 and was
completed, after regulatory approvals, on 15 November 2012.

Between 17 August 2012 and 15 November 2012, HEINEKEN purchased an
additional 13.7 per cent stake in APB (including an 8.6 per cent stake it acquired from Kindest Place Group Limited on 24 September 2012) for a total consideration of EUR1,194 million.

Prior to the Acquisition, HEINEKEN owned a 50 per cent stake in APIPL, a combined direct and indirect stake in APB of 55.6 per cent as well as
a direct stake in PT Multi Bintang of 6.78 per cent. Together these stakes are referred to as the Previously Held Equity Interests (PHEI). Prior to the acquisition HEINEKEN did not have control over APB as 64.8 per cent of the
shares were held by APIPL, the joint venture between F&N and HEINEKEN. In accordance with IFRS, the PHEI in the Acquired Businesses is accounted for at fair value at the date of acquisition and amounts to EUR2,975 million. The fair value of the
PHEI has been determined using valuation techniques, based on the Acquired Businesses equity value and the undisturbed share price. HEINEKENs carrying amount consists of the book value of the original investment as well as the price paid
for shares bought up to 15 November 2012. The fair value compared to HEINEKENs carrying amount results in a non-cash exceptional gain of EUR1,486 million, recognised in Other Income.

After completion of the Transaction, HEINEKEN, in aggregate, owns a 95.3 per cent stake in APB, wholly owns APIPL and also has a combined direct and
indirect stake of 83.6 per cent in PT Multi Bintang. From 15 November 2012 onwards these entities are consolidated by HEINEKEN.

On
15 November 2012, Heineken announced a Mandatory General Offer (MGO) for all shares of APB that Heineken does not already own (i.e. the remaining 4.7 per cent APB free-float shares), in accordance with the Singapore Code on
Take-overs and Mergers. HEINEKEN expects to delist APB around 18 February 2013. The total consideration for all remaining shares will be EUR398 million.

Non-controlling interests are measured based on their proportional interest in the recognised amounts of the assets and liabilities of the Acquired Businesses. HEINEKEN recognised EUR797 million of
non-controlling interests of which EUR645 million represents the APIPL/APB non-controlling stakes.

The following table summarises the major
classes of consideration transferred, and the recognised provisional amounts of assets acquired and liabilities assumed at the acquisition date.



|                                              |  |  |       | 
|--------------------------------------------- |  |  | ----- | 
|In millions of EUR*                           |  |  |      
|Property, plant & equipment                   |  |  | 731   | 
|Intangible assets                             |  |  | 3,809 | 
|Investments in associates & joint ventures    |  |  | 473   | 
|Other investments and non-current receivables |  |  | 82    | 
|Deferred tax assets                           |  |  | 4     | 
|Inventories                                   |  |  | 187   | 
|Trade and other receivables                   |  |  | 296   | 
|Assets held for sale                          |  |  | 17    | 
|Cash and cash equivalents                     |  |  | 377   | 
|Assets acquired                               |  |  | 5,976 | 
|                                              |  |  |       | 



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|                                              |  |  |       | 
|--------------------------------------------- |  |  | ----- | 
|In millions of EUR*                           |  |  |      
|Loans and borrowings, current and non-current |  |  | 296   | 
|Employee benefits                             |  |  | 12    | 
|Provisions                                    |  |  | 3     | 
|Deferred tax liabilities                      |  |  | 1,001 | 
|Tax liabilities                               |  |  | 95    | 
|Trade and other current liabilities           |  |  | 455   | 
|Liabilities assumed                           |  |  | 1,862 | 
|                                              |  |  |       | 
|Total net identifiable assets                 |  |  | 4,114 | 
|                                              |  |  |       | 



|                                                                   |  |  |        |  
|------------------------------------------------------------------ |  |  | ------ | -
|Consideration paid in cash for the transaction on 15 November 2012 |  |  | 3,584  |  
|Fair value of previously held equity interest in the acquiree      |  |  | 2,975  |  
|Non-controlling interests                                          |  |  | 797    |  
|Settlement of pre-existing relationship                            |  |  | (5     | )
|Net identifiable assets acquired                                   |  |  | (4,114 | )
|Goodwill on acquisition (provisional)                              |  |  | 3,237  |  
|                                                                   |  |  |        |  



|* | Amounts were converted to euros at the rate of EUR/SGD1.5622 for the statement of financial position
|- | ----------------------------------------------------------------------------------------------------

The majority of the goodwill has been allocated to the Asia Pacific region and it is attributable to a number of factors such as the
future growth platform and synergies that can be achieved. To properly account for the currency impact (in accordance with IAS21) on goodwill, the provisional amount of EUR2,757 million allocated to the Asia Pacific region is held in the following
currencies. In alphabetical order; Chinese Yuan Renminbi (CNY), Indonesian Rupiah (IDR), Mongolian Tugrik (MTN), New Zealand Dollar (NZD), Papua New Guinea Kina (PGK), New Solomon Island Dollar (SBD), Singapore Dollar (SGD), Vietnamese Dong (VND),
New Caledonian Franc (XPF) and Cambodia in USD. The remaining part of the provisional goodwill (EUR480 million) has been allocated to the Heineken Global Commerce cash-generating unit (CGU) in Head office and Others and reflects the
benefit to HEINEKEN for safeguarding the position of Heineken® as a global brand and future royalty streams.

Prior to the acquisition, HEINEKEN accounted for its investment in the Acquired Businesses with a three-month delay with any identified
specific large, material events being recognised immediately. At the acquisition date, HEINEKEN discontinued the use of equity method accounting. Included within the revaluation gain of the PHEI is the catch up on the three-month lagging period.
This gain amounts to EUR23 million and is embedded within the PHEI gain presented as Other Income.

The Acquired Businesses contributed
revenue of EUR287 million and results from operating activities of negative EUR9 million (including the reversal of the EUR76 million fair value lift up on inventory) for the six-week period from 15 November 2012 to 31 December 2012.
Amortisation of identified intangible assets for the six-week period amounts to EUR24 million. Had the acquisition occurred on 1 January 2012, pro-forma revenue and pro-forma results from operating activities for the 12-month period ended
31 December 2012 would have amounted to EUR1,698 million and EUR159 million, respectively. The pro-forma amortisation of identified intangible assets would have amounted to EUR191 million. This pro-forma information does not purport to
represent what HEINEKENs actual results would have been had the acquisition actually occurred on 1 January 2012, nor are they necessarily indicative of future results of operations. In determining the contributions, management has assumed
that the fair value adjustments that arose on the date of the acquisition would have been the same as if the acquisition had occurred on 1 January 2012.

Acquisition-related costs of EUR28 million have been recognised in the income statement for the period ended 31 December 2012.

In accordance with IFRS 3R, the amounts recorded for the Transaction are provisional and are subject to adjustments during the measurement period if new information is obtained about facts and
circumstances that existed as of the acquisition date and, if known, would have affected the measurement of the amounts recognised as of that date.



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Other Acquisitions

During 2012 HEINEKEN completed transactions to increase its shareholding in Brasserie Nationale dHaiti S.A. (BraNa), the countrys leading brewer, from 22.5 per cent to
95 per cent. HEINEKEN also acquired 100 per cent of the Belgian cider innovation company Stassen in 2012.

The acquisition of BraNa
and Stassen contributed revenue of EUR113 million, results from operating activities of EUR19 million (EBIT) and amortisation of identified intangible assets amounts to EUR nil million.

The following summarises the major classes of consideration transferred, and the recognised provisional amounts of assets acquired and liabilities assumed at the acquisition date of BraNa and Stassen.



|                            |  |  |     | 
|--------------------------- |  |  | --- | 
|In millions of EUR*         |  |  |    
|Property, plant & equipment |  |  | 64  | 
|Intangible assets           |  |  | 9   | 
|Inventories                 |  |  | 22  | 
|Trade and other receivables |  |  | 9   | 
|Cash and cash equivalents   |  |  | 9   | 
|Assets acquired             |  |  | 113 | 
|                            |  |  |     | 



|                                              |  |  |    | 
|--------------------------------------------- |  |  | -- | 
|In millions of EUR*                           |  |  |   
|Loans and borrowings, current and non-current |  |  | 13 | 
|Deferred tax liabilities                      |  |  | 5  | 
|Other long term liabilities                   |  |  | 1  | 
|Tax liabilities (current)                     |  |  | 3  | 
|Trade and other current liabilities           |  |  | 22 | 
|Liabilities assumed                           |  |  | 44 | 
|                                              |  |  |    | 
|Total net identifiable assets                 |  |  | 69 | 



|                                                              |  |  |     |  
|------------------------------------------------------------- |  |  | --- | -
|In millions of EUR*                                           |  |  |    
|Consideration transferred                                     |  |  | 88  |  
|Fair value of previously held equity interest in the acquiree |  |  | 21  |  
|Non-controlling interests                                     |  |  | 3   |  
|Net identifiable assets acquired                              |  |  | (69 | )
|Provisional goodwill on acquisition                           |  |  | 43  |  



|* | TheBraNa amounts were converted into EUR at the rate of EUR/HTG 54.2613. Additionally, certain amounts provided in US dollar were converted into EUR based
at the rate of EUR/USD1.3446.
|- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The amounts recorded for the acquired businesses are prepared on a provisional basis. Goodwill
has been allocated to Haiti in the Americas region which is held in HTG (Haitian Gourde) and for Stassen to the Western Europe region held in EUR. The entire amounts of goodwill are not expected to be tax deductible.

The fair value of the previously held 22.5 per cent in BraNa is recognised at EUR21 million. The revaluation to fair value of the Groups
existing 22.5 per cent in BraNa resulted in a net profit of EUR20 million that has been recognised in the income statement in other net finance income (note12).

Non-controlling interests are recognised based on their proportional interest in the recognised amounts of the assets and liabilities of BraNa of EUR3 million.



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Acquisition related costs are not material and have been recognised in the income statement for the period
ended 31 December 2012.

Acquisition of non-controlling interest

As part of the unwinding of their partnerships in Kazakhstan and Serbia with Efes Breweries International N.V. (EBI) HEINEKEN acquired EBIs 28 per cent stake in the Serbian operations and since
27 December wholly owns Central Europe Beverages (CEB). On 8 January 2013 HEINEKEN sold its 28 per cent stake in Efes Kazakhstan which is reported in the subsequent events note 37. Selling the cross-holdings to each other will result
in a net consideration to be paid by EBI to HEINEKEN of USD161 million.

Disposals

Disposal of our minority shareholding in Cervecería Nacional Dominicana S.A.

On 16 April 2012 HEINEKEN sold its 9.3 per cent minority shareholding in Cervecería Nacional Dominicana S.A. (CND) in the Dominican Republic for USD237 million, ultimately to
AmBev Brasil Bebidas S.A. (AmBev Brasil), a subsidiary of Companhia de Bebidas das Américas  AmBev.

A pre-tax EUR175
million gain on disposal of the available for sale investment was recorded under other net finance income.

7. Assets and liabilities (or disposal groups) classified as held for sale

Other assets classified as held for sale represent:



| |  | Our associate in Efes Kazakhstan. The transaction to sell our stake in Kazakhstan closed on 8 January 2013.
|- |  | -----------------------------------------------------------------------------------------------------------



| |  | HEINEKENs share in the Chinese joint venture Jiangsu Dafuhao Breweries Co. Ltd. resulting from the acquisition of APIPL/APB. The joint venture
was included as available for sale in the opening balance sheet of this acquisition. The sale of our share in Jiangsu Dafuhao Breweries has been completed on 9 January 2013.
|- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | Assets and liabilities following the commitment of HEINEKEN to sell our wholly-owned subsidiary Pago International GmbH to Eches-Granini Group. The
transaction is expected to close in the first quarter of 2013.
|- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Assets and liabilities classified as held for sale



|                        |  |      |     |   |      |  |    | 
|----------------------- |  | ---- | --- | - | ---- |  | -- | 
|In millions of EUR      |  | 2012 |     |   | 2011 | 
|Current assets          |  |      | 38  |   |      |  |   | 
|Non-current assets      |  |      | 86  |   |      |  | 99 | 
|Current liabilities     |  |      | (36 | ) |      |  |   | 
|Non-current liabilities |  |      | (3  | ) |      |  |   | 
|                        |  |      | 85  |   |      |  | 99 | 
|                        |  |      |     |   |      |  |    | 

8. Other income



|                                                                |  |      |       |  |      |  |    | 
|--------------------------------------------------------------- |  | ---- | ----- |  | ---- |  | -- | 
|In millions of EUR                                              |  | 2012 |       |  | 2011 | 
|Net gain on sale of property, plant & equipment                 |  |      | 22    |  |      |  | 35 | 
|Net gain on sale of intangible assets                           |  |      | 2     |  |      |  | 24 | 
|Net gain on sale of subsidiaries, joint ventures and associates |  |      | 1,486 |  |      |  | 5  | 
|                                                                |  |      | 1,510 |  |      |  | 64 | 
|                                                                |  |      |       |  |      |  |    | 

Included in other income is the fair value gain of HEINEKENs previously held equity interest in APB amounting to
EUR1,486 million (refer to note 6).



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9. Raw materials, consumables and services



|                               |  |      |        |   |      |  |        |  
|------------------------------ |  | ---- | ------ | - | ---- |  | ------ | -
|In millions of EUR             |  | 2012 |        |   | 2011 | 
|Raw materials                  |  |      | 1,892  |   |      |  | 1,576  |  
|Non-returnable packaging       |  |      | 2,376  |   |      |  | 2,075  |  
|Goods for resale               |  |      | 1,616  |   |      |  | 1,498  |  
|Inventory movements            |  |      | (85    | ) |      |  | (8     | )
|Marketing and selling expenses |  |      | 2,250  |   |      |  | 2,186  |  
|Transport expenses             |  |      | 1,029  |   |      |  | 1,056  |  
|Energy and water               |  |      | 562    |   |      |  | 525    |  
|Repair and maintenance         |  |      | 458    |   |      |  | 417    |  
|Other expenses                 |  |      | 1,751  |   |      |  | 1,641  |  
|                               |  |      | 11,849 |   |      |  | 10,966 |  
|                               |  |      |        |   |      |  |        |  

Other expenses include rentals of EUR264 million (2011: EUR241 million), consultant expenses of EUR191 million (2011:
EUR166 million), telecom and office automation of EUR179 million (2011: EUR159 million), travel expenses of EUR155 million (2011: EUR137 million) and other fixed expenses of EUR962 million (2011: EUR938 million).

10. Personnel expenses



|                                              |  |      |    |  |      |  |       |      |  |  |       | 
|--------------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                            |  | Note |    |  | 2012 |  |       | 2011 | 
|Wages and salaries                            |  |      |    |  |      |  | 2,078 |      |  |  | 1,891 | 
|Compulsory social security contributions      |  |      |    |  |      |  | 352   |      |  |  | 333   | 
|Contributions to defined contribution plans   |  |      |    |  |      |  | 39    |      |  |  | 24    | 
|Expenses related to defined benefit plans     |  |      | 28 |  |      |  | 28    |      |  |  | 56    | 
|Increase in other long-term employee benefits |  |      |    |  |      |  | 11    |      |  |  | 11    | 
|Equity-settled share-based payment plan       |  |      | 29 |  |      |  | 12    |      |  |  | 11    | 
|Other personnel expenses                      |  |      |    |  |      |  | 517   |      |  |  | 512   | 
|                                              |  |      |    |  |      |  | 3,037 |      |  |  | 2,838 | 
|                                              |  |      |    |  |      |  |       |      |  |  |       | 

Restructuring costs related to the restructuring of wholesale operations across Western Europe are included in other
personnel expenses for an amount of EUR35 million. These costs are primarily related to the Netherlands and Italy.

The average number of
full-time equivalent (FTE) employees during the year was:



|                               |  |      |        |  |       |  |        | 
|------------------------------ |  | ---- | ------ |  | ----- |  | ------ | 
|                               |  | 2012 |        |  | 2011* | 
|The Netherlands                |  |      | 4,053  |  |       |  | 3,991  | 
|Other Western Europe           |  |      | 14,410 |  |       |  | 14,749 | 
|Central and Eastern Europe     |  |      | 16,835 |  |       |  | 17,424 | 
|The Americas                   |  |      | 25,035 |  |       |  | 23,906 | 
|Africa and the Middle East     |  |      | 14,604 |  |       |  | 11,396 | 
|Asia Pacific                   |  |      | 1,254  |  |       |  | 279    | 
|Heineken N.V. and subsidiaries |  |      | 76,191 |  |       |  | 71,745 | 
|                               |  |      |        |  |       |  |        | 



|* | Updated
|- | -------



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##### Table of Contents

11. Amortisation, depreciation and impairments



|                                        |  |      |    |  |      |  |       |      |  |  |       | 
|--------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                      |  | Note |    |  | 2012 |  |       | 2011 | 
|Property, plant & equipment             |  |      | 14 |  |      |  | 1,061 |      |  |  | 936   | 
|Intangible assets                       |  |      | 15 |  |      |  | 254   |      |  |  | 232   | 
|Impairment on available-for-sale assets |  |      |    |  |      |  | 1     |      |  |  |      | 
|                                        |  |      |    |  |      |  | 1,316 |      |  |  | 1,168 | 
|                                        |  |      |    |  |      |  |       |      |  |  |       | 

12. Net finance income and expenses

Recognised in profit or loss



|                                                              |  |      |      |   |      |  |      |  
|------------------------------------------------------------- |  | ---- | ---- | - | ---- |  | ---- | -
|In millions of EUR                                            |  | 2012 |      |   | 2011 | 
|Interest income                                               |  |      | 62   |   |      |  | 70   |  
|Interest expenses                                             |  |      | (551 | ) |      |  | (494 | )
|Dividend income on available-for-sale investments             |  |      | 2    |   |      |  | 2    |  
|Dividend income on investments held for trading               |  |      | 23   |   |      |  | 11   |  
|Net gain/(loss) on disposal of available-for-sale investments |  |      | 192  |   |      |  | 1    |  
|Net change in fair value of derivatives                       |  |      | (7   | ) |      |  | 96   |  
|Net foreign exchange gain/(loss)                              |  |      | 15   |   |      |  | (107 | )
|Impairment losses on available-for-sale investments           |  |      |     |   |      |  |     |  
|Unwinding discount on provisions                              |  |      | (7   | ) |      |  | (7   | )
|Other net financial income/(expenses)                         |  |      | 1    |   |      |  | (2   | )
|Other net finance income/(expenses)                           |  |      | 219  |   |      |  | (6   | )
|                                                              |  |      |      |   |      |  |      |  
|Net finance income/(expenses)                                 |  |      | (270 | ) |      |  | (430 | )
|                                                              |  |      |      |   |      |  |      |  

Included in other net finance income on the line Net gain/(loss) on disposal of available-for-sale investments are the
sale of our 9.3 per cent minority shareholding in Cervecería Nacional Dominicana S.A. in the Dominican Republic leading to a gain on disposal of the available-for-sale investment of pre-tax EUR175 million and the revaluation of
HEINEKENs existing 22.5 per cent interest in Brasserie dHaiti of EUR20 million.



F-101



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##### Table of Contents

Recognised in other comprehensive income



|                                                                                      |  |      |      |   |      |  |      |  
|------------------------------------------------------------------------------------- |  | ---- | ---- | - | ---- |  | ---- | -
|In millions of EUR                                                                    |  | 2012 |      |   | 2011 | 
|Foreign currency translation differences for foreign operations                       |  |      | 45   |   |      |  | (493 | )
|Effective portion of changes in fair value of cash flow hedges                        |  |      | 14   |   |      |  | (21  | )
|Effective portion of cash flow hedges transferred to profit or loss                   |  |      | 41   |   |      |  | (11  | )
|Ineffective portion of cash flow hedges transferred to profit or loss                 |  |      |     |   |      |  |     |  
|Net change in fair value of available-for-sale investments                            |  |      | 135  |   |      |  | 71   |  
|Net change in fair value available-for-sale investments transferred to profit or loss |  |      | (148 | ) |      |  | (1   | )
|Actuarial (gains) and losses                                                          |  |      | (439 | ) |      |  | (93  | )
|Share of other comprehensive income of associates/joint ventures                      |  |      | (1   | ) |      |  | (5   | )
|                                                                                      |  |      | (353 | ) |      |  | (553 | )
|                                                                                      |  |      |      |   |      |  |      |  
|Recognised in:                                                                        |  |      |      |   |      |  |      |  
|Fair value reserve                                                                    |  |      | (9   | ) |      |  | 69   |  
|Hedging reserve                                                                       |  |      | 58   |   |      |  | (42  | )
|Translation reserve                                                                   |  |      | 48   |   |      |  | (482 | )
|Other                                                                                 |  |      | (450 | ) |      |  | (98  | )
|                                                                                      |  |      | (353 | ) |      |  | (553 | )
|                                                                                      |  |      |      |   |      |  |      |  

13. Income tax expense

Recognised in the income statement



|                                                         |  |      |      |   |      |  |     |  
|-------------------------------------------------------- |  | ---- | ---- | - | ---- |  | --- | -
|In millions of EUR                                       |  | 2012 |      |   | 2011 | 
|Current tax expense                                      |  |      |      |   |      |  |     |  
|Current year                                             |  |      | 639  |   |      |  | 502 |  
|Under/(over) provided in prior years                     |  |      | (6   | ) |      |  | (26 | )
|                                                         |  |      | 633  |   |      |  | 476 |  
|Deferred tax expense                                     |  |      |      |   |      |  |     |  
|Origination and reversal of temporary differences        |  |      | (90  | ) |      |  | 17  |  
|Previously unrecognised deductible temporary differences |  |      | (28  | ) |      |  | (9  | )
|Changes in tax rate                                      |  |      | 4    |   |      |  | 1   |  
|Utilisation/(benefit) of tax losses recognised           |  |      | (6   | ) |      |  | (19 | )
|Under/(over) provided in prior years                     |  |      | 12   |   |      |  | (1  | )
|                                                         |  |      | (108 | ) |      |  | (11 | )
|Total income tax expense in the income statement         |  |      | 525  |   |      |  | 465 |  
|                                                         |  |      |      |   |      |  |     |  



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##### Table of Contents

Reconciliation of the effective tax rate



|                                                                                                                    |  |      |       |   |      |  |       |  
|------------------------------------------------------------------------------------------------------------------- |  | ---- | ----- | - | ---- |  | ----- | -
|In millions of EUR                                                                                                  |  | 2012 |       |   | 2011 | 
|Profit before income tax                                                                                            |  |      | 3,634 |   |      |  | 2,025 |  
|Share of net profit of associates and joint ventures and impairments thereof                                        |  |      | (213  | ) |      |  | (240  | )
|Profit before income tax excluding share of profit of associates and joint ventures (including impairments
thereof) |  |      | 3,421 |   |      |  | 1,785 |  
|                                                                                                                    |  |      |       |   |      |  |       |  



|                                                                 |  |   |       |   |      |  |      |   |  |  |      |   |  |  |      |  
|---------------------------------------------------------------- |  | - | ----- | - | ---- |  | ---- | - |  |  | ---- | - |  |  | ---- | -
|                                                                 |  | % |       |   | 2012 |  |      | % |  |  | 2011 |  
|Income tax using the Companys domestic tax rate                 |  |   | 25.0  |   |      |  | 855  |   |  |  | 25.0 |   |  |  | 446  |  
|Effect of tax rates in foreign jurisdictions                     |  |   | 1.8   |   |      |  | 63   |   |  |  | 3.5  |   |  |  | 62   |  
|Effect of non-deductible expenses                                |  |   | 1.9   |   |      |  | 64   |   |  |  | 3.2  |   |  |  | 58   |  
|Effect of tax incentives and exempt income                       |  |   | (13.8 | ) |      |  | (472 | ) |  |  | (6.0 | ) |  |  | (107 | )
|Recognition of previously unrecognised temporary differences     |  |   | (0.8  | ) |      |  | (28  | ) |  |  | (0.5 | ) |  |  | (9   | )
|Utilisation or recognition of previously unrecognised tax losses |  |   | (0.5  | ) |      |  | (17  | ) |  |  | (0.3 | ) |  |  | (5   | )
|Unrecognised current year tax losses                             |  |   | 0.7   |   |      |  | 25   |   |  |  | 1.0  |   |  |  | 18   |  
|Effect of changes in tax rate                                    |  |   | 0.1   |   |      |  | 4    |   |  |  | 0.1  |   |  |  | 1    |  
|Withholding taxes                                                |  |   | 0.8   |   |      |  | 27   |   |  |  | 1.5  |   |  |  | 26   |  
|Under/(over) provided in prior years                             |  |   | 0.2   |   |      |  | 6    |   |  |  | (1.5 | ) |  |  | (27  | )
|Other reconciling items                                          |  |   | (0.1  | ) |      |  | (2   | ) |  |  | 0.1  |   |  |  | 2    |  
|                                                                 |  |   | 15.3  |   |      |  | 525  |   |  |  | 26.1 |   |  |  | 465  |  
|                                                                 |  |   |       |   |      |  |      |   |  |  |      |   |  |  |      |  

The lower reported tax rate in 2012 of 15.3 per cent (2011: 26.1 per cent) can be explained by the tax exempt
remeasurement of HEINEKENs PHEI in APIPL/APB, prior to consolidation.

Income tax recognised in other comprehensive income



|                               |  |      |    |  |      |  |     |      |  |  |    | 
|------------------------------ |  | ---- | -- |  | ---- |  | --- | ---- |  |  | -- | 
|In millions of EUR             |  | Note |    |  | 2012 |  |     | 2011 | 
|Changes in fair value          |  |      |    |  |      |  | (24 | )    |  |  |   | 
|Changes in hedging reserve     |  |      |    |  |      |  | (18 | )    |  |  | 13 | 
|Changes in translation reserve |  |      |    |  |      |  | (22 | )    |  |  | 11 | 
|Other                          |  |      |    |  |      |  | 123 |      |  |  | 16 | 
|                               |  |      | 24 |  |      |  | 59  |      |  |  | 40 | 
|                               |  |      |    |  |      |  |     |      |  |  |    | 



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---

##### Table of Contents

14. Property, plant and equipment



|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|----------------------------------------------------------- |  | ---- | -- |  | ----------------- |  | ------ | ------------------ |  |  | ----------------- | - |  | ----------------- | ------ | - | ----- |  | ---- | - |  |  | ------ | -
|In millions of EUR                                          |  | Note |    |  | Land andbuildings |  |        | Plant andequipment |  |  | Other fixedassets |   |  | Underconstruction |        |   | Total | 
|Cost                                                        |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Balance as at 1 January 2011                                |  |      |    |  |                   |  | 4,397  |                    |  |  | 6,207             |   |  |                   | 3,939  |   |       |  | 330  |   |  |  | 14,873 |  
|Changes in consolidation                                    |  |      |    |  |                   |  | 505    |                    |  |  | 89                |   |  |                   | (31    | ) |       |  | 3    |   |  |  | 566    |  
|Purchases                                                   |  |      |    |  |                   |  | 55     |                    |  |  | 99                |   |  |                   | 320    |   |       |  | 326  |   |  |  | 800    |  
|Transfer of completed projects under construction           |  |      |    |  |                   |  | 82     |                    |  |  | 90                |   |  |                   | 150    |   |       |  | (322 | ) |  |  |       |  
|Transfer (to)/from assets classified as held for sale       |  |      |    |  |                   |  | (65    | )                  |  |  |                  |   |  |                   |       |   |       |  |     |   |  |  | (65    | )
|Disposals                                                   |  |      |    |  |                   |  | (35    | )                  |  |  | (92               | ) |  |                   | (255   | ) |       |  | (6   | ) |  |  | (388   | )
|Effect of hyperinflation                                    |  |      |    |  |                   |  | 2      |                    |  |  | 11                |   |  |                   | 2      |   |       |  | 2    |   |  |  | 17     |  
|Effect of movements in exchange rates                       |  |      |    |  |                   |  | (71    | )                  |  |  | (127              | ) |  |                   | (73    | ) |       |  | (1   | ) |  |  | (272   | )
|Balance as at 31 December 2011                              |  |      |    |  |                   |  | 4,870  |                    |  |  | 6,277             |   |  |                   | 4,052  |   |       |  | 332  |   |  |  | 15,531 |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Balance as at 1 January 2012                                |  |      |    |  |                   |  | 4,870  |                    |  |  | 6,277             |   |  |                   | 4,052  |   |       |  | 332  |   |  |  | 15,531 |  
|Changes in consolidation                                    |  |      | 6  |  |                   |  | 245    |                    |  |  | 385               |   |  |                   | 91     |   |       |  | 77   |   |  |  | 798    |  
|Purchases                                                   |  |      |    |  |                   |  | 38     |                    |  |  | 105               |   |  |                   | 365    |   |       |  | 662  |   |  |  | 1,170  |  
|Transfer of completed projects under construction and other |  |      |    |  |                   |  | 58     |                    |  |  | 235               |   |  |                   | 270    |   |       |  | (540 | ) |  |  | 23     |  
|Transfer (to)/from assets classified as held for sale       |  |      |    |  |                   |  | (37    | )                  |  |  | (21               | ) |  |                   | (24    | ) |       |  |     |   |  |  | (82    | )
|Disposals                                                   |  |      |    |  |                   |  | (19    | )                  |  |  | (81               | ) |  |                   | (284   | ) |       |  | (1   | ) |  |  | (385   | )
|Effect of hyperinflation                                    |  |      |    |  |                   |  | 1      |                    |  |  | 4                 |   |  |                   | 1      |   |       |  |     |   |  |  | 6      |  
|Effect of movements in exchange rates                       |  |      |    |  |                   |  | 59     |                    |  |  | 23                |   |  |                   | 23     |   |       |  | (4   | ) |  |  | 101    |  
|Balance as at 31 December 2012                              |  |      |    |  |                   |  | 5,215  |                    |  |  | 6,927             |   |  |                   | 4,494  |   |       |  | 526  |   |  |  | 17,162 |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Depreciation and impairment losses                          |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Balance as at 1 January 2011                                |  |      |    |  |                   |  | (1,526 | )                  |  |  | (3,124            | ) |  |                   | (2,536 | ) |       |  |     |   |  |  | (7,186 | )
|Changes in consolidation                                    |  |      |    |  |                   |  |       |                    |  |  | 4                 |   |  |                   | 14     |   |       |  |     |   |  |  | 18     |  
|Depreciation charge for the year                            |  |      | 11 |  |                   |  | (128   | )                  |  |  | (356              | ) |  |                   | (452   | ) |       |  |     |   |  |  | (936   | )
|Impairment losses                                           |  |      | 11 |  |                   |  |       |                    |  |  |                  |   |  |                   | (8     | ) |       |  |     |   |  |  | (8     | )
|Reversal impairment losses                                  |  |      | 11 |  |                   |  |       |                    |  |  | 3                 |   |  |                   | 5      |   |       |  |     |   |  |  | 8      |  
|Transfer to/(from) assets classified as held for sale       |  |      |    |  |                   |  | 3      |                    |  |  |                  |   |  |                   |       |   |       |  |     |   |  |  | 3      |  
|Disposals                                                   |  |      |    |  |                   |  | 18     |                    |  |  | 92                |   |  |                   | 224    |   |       |  |     |   |  |  | 334    |  
|Effect of movements in exchange rates                       |  |      |    |  |                   |  | 11     |                    |  |  | 42                |   |  |                   | 43     |   |       |  |     |   |  |  | 96     |  
|Balance as at 31 December 2011                              |  |      |    |  |                   |  | (1,622 | )                  |  |  | (3,339            | ) |  |                   | (2,710 | ) |       |  |     |   |  |  | (7,671 | )
|Balance as at 1 January 2012                                |  |      |    |  |                   |  | (1,622 | )                  |  |  | (3,339            | ) |  |                   | (2,710 | ) |       |  |     |   |  |  | (7,671 | )
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Changes in consolidation                                    |  |      | 6  |  |                   |  |       |                    |  |  | (2                | ) |  |                   | (1     | ) |       |  |     |   |  |  | (3     | )
|Depreciation charge for the year                            |  |      | 11 |  |                   |  | (142   | )                  |  |  | (399              | ) |  |                   | (476   | ) |       |  |     |   |  |  | (1,017 | )
|Impairment losses                                           |  |      | 11 |  |                   |  | (10    | )                  |  |  | (36               | ) |  |                   | (19    | ) |       |  |     |   |  |  | (65    | )
|Reversal impairment losses                                  |  |      | 11 |  |                   |  | 4      |                    |  |  | 12                |   |  |                   | 5      |   |       |  |     |   |  |  | 21     |  
|Transfer to/(from) assets classified as held for sale       |  |      |    |  |                   |  | 26     |                    |  |  | 15                |   |  |                   | 20     |   |       |  |     |   |  |  | 61     |  
|Disposals                                                   |  |      |    |  |                   |  | 5      |                    |  |  | 80                |   |  |                   | 261    |   |       |  |     |   |  |  | 346    |  
|Effect of movements in exchange rates                       |  |      |    |  |                   |  | (14    | )                  |  |  | (9                | ) |  |                   | (19    | ) |       |  |     |   |  |  | (42    | )
|Balance as at 31 December 2012                              |  |      |    |  |                   |  | (1,753 | )                  |  |  | (3,678            | ) |  |                   | (2,939 | ) |       |  |     |   |  |  | (8,370 | )
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|Carrying amount                                             |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|As at 1 January 2011                                        |  |      |    |  |                   |  | 2,871  |                    |  |  | 3,083             |   |  |                   | 1,403  |   |       |  | 330  |   |  |  | 7,687  |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|As at 31 December 2011                                      |  |      |    |  |                   |  | 3,248  |                    |  |  | 2,938             |   |  |                   | 1,342  |   |       |  | 332  |   |  |  | 7,860  |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|As at 1 January 2012                                        |  |      |    |  |                   |  | 3,248  |                    |  |  | 2,938             |   |  |                   | 1,342  |   |       |  | 332  |   |  |  | 7,860  |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  
|As at 31 December 2012                                      |  |      |    |  |                   |  | 3,462  |                    |  |  | 3,249             |   |  |                   | 1,555  |   |       |  | 526  |   |  |  | 8,792  |  
|                                                            |  |      |    |  |                   |  |        |                    |  |  |                   |   |  |                   |        |   |       |  |      |   |  |  |        |  



F-104



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##### Table of Contents

Impairment losses

In 2012 a total impairment loss of EUR65 million (2011: EUR8 million) was charged to the income statement.

Financial lease assets

The Group leases P, P & E under a number of finance lease
agreements. At 31 December 2012 the net carrying amount of leased P,P & E was EUR39 million (2011: EUR39 million). During the year, the Group acquired leased assets of EUR5 million (2011: EUR6 million).

Security to authorities

Certain P, P
& E for EUR142 million (2011: EUR137 million) has been pledged to the authorities in a number of countries as security for the payment of taxation, particularly excise duties on beers, non-alcoholic beverages and spirits and import duties. This
mainly relates to Brazil (see note 34).

Property, plant and equipment under construction

P, P & E under construction mainly relates to expansion of the brewing capacity in, Mexico, Nigeria, Democratic Republic of Congo, UK, Vietnam and
Russia.

Capitalised borrowing costs

During 2012 no borrowing costs have been capitalised (2011: EUR nil).

15. Intangible assets



|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|------------------------------------- |  | ---- | -- |  | -------- |  | ------ | ------ |  |  | --------------------------- | - |  | ------------------------- | ----- | - | ----------------------------------------- |  | --- | ----- |  |  | ---- | - |  |  | ------ | -
|In millions of EUR                    |  | Note |    |  | Goodwill |  |        | Brands |  |  | Customer-relatedintangibles |   |  | Contract-basedintangibles |       |   | Software,research anddevelopmentand other |  |     | Total | 
|Cost                                  |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|Balance as at 1 January 2011          |  |      |    |  |          |  | 7,592  |        |  |  | 2,321                       |   |  |                           | 1,284 |   |                                           |  | 222 |       |  |  | 344  |   |  |  | 11,763 |  
|Changes in consolidation              |  |      |    |  |          |  | 287    |        |  |  | 8                           |   |  |                           | 18    |   |                                           |  | 38  |       |  |  |     |   |  |  | 351    |  
|Purchases/internally developed        |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  | 6   |       |  |  | 50   |   |  |  | 56     |  
|Disposals                             |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  | (91 | )     |  |  | (6   | ) |  |  | (97    | )
|Effect of movements in exchange rates |  |      |    |  |          |  | (70    | )      |  |  | (57                         | ) |  |                           | (74   | ) |                                           |  | (13 | )     |  |  | (10  | ) |  |  | (224   | )
|Balance as at 31 December 2011        |  |      |    |  |          |  | 7,809  |        |  |  | 2,272                       |   |  |                           | 1,228 |   |                                           |  | 162 |       |  |  | 378  |   |  |  | 11,849 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|Balance as at 1 January 2012          |  |      |    |  |          |  | 7,809  |        |  |  | 2,272                       |   |  |                           | 1,228 |   |                                           |  | 162 |       |  |  | 378  |   |  |  | 11,849 |  
|Changes in consolidation              |  |      | 6  |  |          |  | 3,280  |        |  |  | 2,069                       |   |  |                           | 1,077 |   |                                           |  | 624 |       |  |  | 48   |   |  |  | 7,098  |  
|Purchased/internally developed        |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  | 7   |       |  |  | 71   |   |  |  | 78     |  
|Disposals                             |  |      |    |  |          |  | (11    | )      |  |  |                            |   |  |                           | (5    | ) |                                           |  | (4  | )     |  |  |     |   |  |  | (20    | )
|Transfers to assets held for sale     |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  |    |       |  |  | (1   | ) |  |  | (1     | )
|Effect of movements in exchange rates |  |      |    |  |          |  | (1     | )      |  |  | (9                          | ) |  |                           | 4     |   |                                           |  | (9  | )     |  |  | 6    |   |  |  | (9     | )
|Balance as at 31 December 2012        |  |      |    |  |          |  | 11,077 |        |  |  | 4,332                       |   |  |                           | 2,304 |   |                                           |  | 780 |       |  |  | 502  |   |  |  | 18,995 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|Amortisation and impairment losses    |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|Balance as at 1 January 2011          |  |      |    |  |          |  | (279   | )      |  |  | (163                        | ) |  |                           | (163  | ) |                                           |  | (60 | )     |  |  | (208 | ) |  |  | (873   | )
|Changes in consolidation              |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  | 1   |       |  |  | (1   | ) |  |  |       |  
|Amortisation charge for the year      |  |      | 11 |  |          |  |       |        |  |  | (59                         | ) |  |                           | (110  | ) |                                           |  | (24 | )     |  |  | (36  | ) |  |  | (229   | )
|Impairment losses                     |  |      | 11 |  |          |  |       |        |  |  | (1                          | ) |  |                           |      |   |                                           |  |    |       |  |  | (2   | ) |  |  | (3     | )
|Disposals                             |  |      |    |  |          |  |       |        |  |  | (1                          | ) |  |                           |      |   |                                           |  | 91  |       |  |  | 1    |   |  |  | 91     |  
|Effect of movements in exchange rates |  |      |    |  |          |  |       |        |  |  | 3                           |   |  |                           | 5     |   |                                           |  | (11 | )     |  |  | 3    |   |  |  |       |  
|Balance as at 31 December 2011        |  |      |    |  |          |  | (279   | )      |  |  | (221                        | ) |  |                           | (268  | ) |                                           |  | (3  | )     |  |  | (243 | ) |  |  | (1,014 | )
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  



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|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|------------------------------------- |  | ---- | -- |  | -------- |  | ------ | ------ |  |  | --------------------------- | - |  | ------------------------- | ----- | - | ----------------------------------------- |  | --- | ----- |  |  | ---- | - |  |  | ------ | -
|In millions of EUR                    |  | Note |    |  | Goodwill |  |        | Brands |  |  | Customer-relatedintangibles |   |  | Contract-basedintangibles |       |   | Software,research anddevelopmentand other |  |     | Total | 
|Balance as at 1 January 2012          |  |      |    |  |          |  | (279   | )      |  |  | (221                        | ) |  |                           | (268  | ) |                                           |  | (3  | )     |  |  | (243 | ) |  |  | (1,014 | )
|Changes in consolidation              |  |      | 6  |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  |    |       |  |  |     |   |  |  |       |  
|Amortisation charge for the year      |  |      | 11 |  |          |  |       |        |  |  | (68                         | ) |  |                           | (121  | ) |                                           |  | (11 | )     |  |  | (47  | ) |  |  | (247   | )
|Impairment losses                     |  |      | 11 |  |          |  | (7     | )      |  |  |                            |   |  |                           |      |   |                                           |  |    |       |  |  |     |   |  |  | (7     | )
|Disposals                             |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  |    |       |  |  |     |   |  |  |       |  
|Transfers to assets held for sale     |  |      |    |  |          |  |       |        |  |  |                            |   |  |                           |      |   |                                           |  |    |       |  |  | 1    |   |  |  | 1      |  
|Effect of movements in exchange rates |  |      |    |  |          |  | (11    | )      |  |  |                            |   |  |                           | 7     |   |                                           |  | (9  | )     |  |  | 10   |   |  |  | (3     | )
|Balance as at 31 December 2012        |  |      |    |  |          |  | (297   | )      |  |  | (289                        | ) |  |                           | (382  | ) |                                           |  | (23 | )     |  |  | (279 | ) |  |  | (1,270 | )
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|Carrying amount                       |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|As at 1 January 2011                  |  |      |    |  |          |  | 7,313  |        |  |  | 2,158                       |   |  |                           | 1,121 |   |                                           |  | 162 |       |  |  | 136  |   |  |  | 10,890 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|As at 31 December 2011                |  |      |    |  |          |  | 7,530  |        |  |  | 2,051                       |   |  |                           | 960   |   |                                           |  | 159 |       |  |  | 135  |   |  |  | 10,835 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|As at 1 January 2012                  |  |      |    |  |          |  | 7,530  |        |  |  | 2,051                       |   |  |                           | 960   |   |                                           |  | 159 |       |  |  | 135  |   |  |  | 10,835 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  
|As at 31 December 2012                |  |      |    |  |          |  | 10,780 |        |  |  | 4,043                       |   |  |                           | 1,922 |   |                                           |  | 757 |       |  |  | 223  |   |  |  | 17,725 |  
|                                      |  |      |    |  |          |  |        |        |  |  |                             |   |  |                           |       |   |                                           |  |     |       |  |  |      |   |  |  |        |  

Brands, customer-related and contract-based intangibles

The main brands capitalised are the brands acquired in 2008: Scottish & Newcastle (Fosters and Strongbow), 2010: Cervecería Cuauhtémoc Moctezuma (Dos Equis, Tecate and Sol) and
2012: Asia Pacific Breweries (Tiger, Anchor and Bintang). The main customer-related and contract-based intangibles were acquired in 2010 and 2012 and are related to customer relationships with retailers in Mexico and Asia Pacific (constituting
either by way of a contractual agreement or by way of non-contractual relations) and reacquired rights.

Impairment tests for
cash-generating units containing goodwill

For the purpose of impairment testing, goodwill in respect of Western Europe, Central and
Eastern Europe (excluding Russia), the Americas (excluding Brazil) and Asia Pacific is allocated and monitored by management on a regional basis. In respect of less integrated Operating Companies such as Russia, Brazil, Africa, the Middle East and
Head Office and Other, goodwill is allocated and monitored by management on an individual country basis.

The aggregate carrying amounts of
goodwill allocated to each CGU are as follows:



|                                              |  |      |        |  |      |  |       | 
|--------------------------------------------- |  | ---- | ------ |  | ---- |  | ----- | 
|In millions of EUR                            |  | 2012 |        |  | 2011 | 
|Western Europe                                |  |      | 3,428  |  |      |  | 3,396 | 
|Central and Eastern Europe (excluding Russia) |  |      | 1,445  |  |      |  | 1,394 | 
|Russia                                        |  |      | 106    |  |      |  | 102   | 
|The Americas (excluding Brazil)               |  |      | 1,778  |  |      |  | 1,743 | 
|Brazil                                        |  |      | 99     |  |      |  | 111   | 
|Africa and the Middle East (aggregated)       |  |      | 507    |  |      |  | 528   | 
|Asia Pacific                                  |  |      | 2,674  |  |      |  |      | 
|Head Office and Other                         |  |      | 743    |  |      |  | 256   | 
|                                              |  |      | 10,780 |  |      |  | 7,530 | 
|                                              |  |      |        |  |      |  |       | 

Throughout the year total goodwill mainly increased due to the acquisition of APIPL/APB, BraNa and net foreign currency
differences.

Goodwill is tested for impairments annually. The recoverable amounts of the CGUs are based on value-in-use calculations. Value
in use was determined by discounting the future cash flows generated from the continuing use of the unit using a pre-tax discount rate.

The
key assumptions used for the value-in-use calculations are as follows:



| |  |  | Cash flows were projected based on actual operating results and the three-year business plan. Cash flows for a further seven-year period were
extrapolated using expected annual per country volume growth rates, which are based on external sources. Management believes that this forecasted period is justified due to the long-term nature of the beer business and past experiences.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | The beer price growth per year after the first three-year period is assumed to be at specific per country expected annual long-term inflation, based on
external sources.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Cash flows after the first ten-year period were extrapolated using a perpetual growth rate equal to the expected annual long-term inflation, in order
to calculate the terminal recoverable amount.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | A per CGU-specific pre-tax Weighted Average Cost of Capital (WACC) was applied in determining the recoverable amount of the units.
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------



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The values assigned to the key assumptions used for the value in use calculations are as follows:



|                                              |  |              |            |   |                                              |  |          |                                      |  |  |            |   
|--------------------------------------------- |  | ------------ | ---------- | - | -------------------------------------------- |  | -------- | ------------------------------------ |  |  | ---------- | --
|                                              |  | Pre-tax WACC |            |   | Expected annual long-term inflation2016-2022 |  |          | Expected volumegrowth rates2016-2022 | 
|Western Europe                                |  |              | 10.1       | % |                                              |  | 2.0      | %                                    |  |  | (0.4       | )%
|Central and Eastern Europe (excluding Russia) |  |              | 12.2       | % |                                              |  | 2.4      | %                                    |  |  | 0.9        | % 
|Russia                                        |  |              | 13.8       | % |                                              |  | 4.1      | %                                    |  |  | 1.1        | % 
|The Americas (excluding Brazil)               |  |              | 10.0       | % |                                              |  | 3.0      | %                                    |  |  | 1.4        | % 
|Brazil                                        |  |              | 12.6       | % |                                              |  | 4.1      | %                                    |  |  | 2.9        | % 
|Africa and the Middle East                    |  |              | 13.7%-21.9 | % |                                              |  | 2.6%-8.6 | %                                    |  |  | 1.5%-7.1   | % 
|Asia Pacific                                  |  |              | 15.7       | % |                                              |  | 5.3      | %                                    |  |  | 5.4        | % 
|Head Office and Other                         |  |              | 10.1%-13.2 | % |                                              |  | 2.0%-3.8 | %                                    |  |  | (0.4)%-2.4 | % 
|                                              |  |              |            |   |                                              |  |          |                                      |  |  |            |   

The values assigned to the key assumptions represent managements assessment of future trends in the beer industry
and are based on both external sources and internal sources (historical data).

HEINEKEN applied its methodology to determine CGU specific
WACCs to perform its annual impairment testing on a consistent basis. The trend and outcome of several WACCs, for amongst others the Western Europe CGU, turned out lower than expected based on the current economic climate and associated
outlooks. HEINEKEN does not believe the risk profile in Western Europe is significantly lower than in prior years. HEINEKEN decided to adjust the risk-free rates for this observation.

Sensitivity to changes in assumptions

Limited headroom is available in some of our
CGUs in the region Africa and Middle East, however the outcome of the sensitivity analysis of a 100 basis points adverse change in key assumptions (lower growth rates and higher discount rates respectively) would not result in a materially
different outcome of the impairment test.

16. Investments in associates and joint ventures

HEINEKEN has the following (direct and indirect) significant investments in associates and joint ventures:



|                                          |  |         |               |  |               |  |      |               |  |  |      |  
|----------------------------------------- |  | ------- | ------------- |  | ------------- |  | ---- | ------------- |  |  | ---- | -
|                                          |  | Country |               |  | Ownership2012 |  |      | Ownership2011 | 
|Joint ventures                            |  |         |               |  |               |  |      |               |  |  |      |  
|Brau Holding International GmbH & Co KgaA |  |         | Germany       |  |               |  | 49.9 | %             |  |  | 49.9 | %
|Zagorka Brewery A.D.                      |  |         | Bulgaria      |  |               |  | 49.4 | %             |  |  | 49.4 | %
|Pivara Skopje A.D.                        |  |         | FYR Macedonia |  |               |  | 48.2 | %             |  |  | 48.2 | %
|Brasseries du Congo S.A.                  |  |         | Congo         |  |               |  | 50.0 | %             |  |  | 50.0 | %
|Compania Cervecerias Unidas S.A.          |  |         | Chile         |  |               |  | 33.1 | %             |  |  | 33.1 | %
|Tempo Beverages Ltd.                      |  |         | Israel        |  |               |  | 40.0 | %             |  |  | 40.0 | %
|Heineken Lion Australia Pty.              |  |         | Australia     |  |               |  | 50.0 | %             |  |  | 50.0 | %
|Sirocco FZCo                              |  |         | Dubai         |  |               |  | 50.0 | %             |  |  | 50.0 | %
|Diageo Heineken Namibia B.V.              |  |         | Namibia       |  |               |  | 50.0 | %             |  |  | 50.0 | %
|United Breweries Limited                  |  |         | India         |  |               |  | 37.4 | %             |  |  | 37.5 | %
|DHN Drinks (Pty) Ltd.                     |  |         | South Africa  |  |               |  | 44.6 | %             |  |  | 44.5 | %
|Sedibeng Brewery Pty Ltd.*                |  |         | South Africa  |  |               |  | 75.0 | %             |  |  | 75.0 | %
|Asia Pacific Investment Pte. Ltd.***      |  |         | Singapore     |  |               |  |     |               |  |  | 50.0 | %
|Asia Pacific Breweries Ltd.***            |  |         | Singapore     |  |               |  |     |               |  |  | 41.9 | %
|Guinness Anchor Berhad ****               |  |         | Malaysia      |  |               |  | 25.2 | %             |  |  | 10.7 | %
|Thai Asia Pacific Brewery ****            |  |         | Thailand      |  |               |  | 36.4 | %             |  |  | 15.4 | %
|Associates                                |  |         |               |  |               |  |      |               |  |  |      |  
|Cerveceria Costa Rica S.A.                |  |         | Costa Rica    |  |               |  | 25.0 | %             |  |  | 25.0 | %
|JSC FE Efes Kazakhstan**                  |  |         | Kazakhstan    |  |               |  | 28.0 | %             |  |  | 28.0 | %
|                                          |  |         |               |  |               |  |      |               |  |  |      |  



|* | HEINEKEN has joint control as the contract and ownership details determine that for certain main operating and financial decisions unanimous approval is required. As a
result this investment is not consolidated.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|** | This entity is classified as Held for Sale (see note 7).
|-- | --------------------------------------------------------

|*** | These entities are consolidated from 15 November 2012 following the APIPL/APB acquisition.
|--- | ------------------------------------------------------------------------------------------

|**** | The ownership percentages have changed following the APIPL/APB acquisition on 15 November 2012.
|---- | -----------------------------------------------------------------------------------------------



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Reporting date

The reporting date of the financial statements of all HEINEKEN entities and joint ventures disclosed are the same as for the Company except for:

(i) Heineken Lion Australia Pty which has a 30 September reporting date;

(ii) DHN Drinks
(Pty) Ltd. which has a 30 June reporting date;

(iii) United Breweries Limited which has a 31 March reporting date;

(iv) Guinness Anchor Berhad which has a 30 June reporting date; and

(v) Thai Asia Pacific Brewery which has a 30 September reporting date.

The results of (ii),
(iii), (iv) and (v) have been adjusted to include numbers for the full financial year ended 31 December 2012.



Share of profit of associates and joint ventures and impairments thereof



|                      |  |      |     |  |      |  |     | 
|--------------------- |  | ---- | --- |  | ---- |  | --- | 
|In millions of EUR    |  | 2012 |     |  | 2011 | 
|Income associates     |  |      | 34  |  |      |  | 25  | 
|Income joint ventures |  |      | 179 |  |      |  | 215 | 
|Impairments           |  |      |    |  |      |  |    | 
|                      |  |      | 213 |  |      |  | 240 | 
|                      |  |      |     |  |      |  |     | 

The income associates contain a HEINEKENs share in the write off in deferred tax assets in an associate of EUR36
million (see note 27). Included in the income joint ventures is HEINEKENs share of the net impairment in Jiangsu Dafuhao Breweries Co. Ltd in China of EUR11 million.

Summary financial information for equity accounted joint ventures and associates



|                        |  |                    |        |   |                    |  |        |                |  |  |                |   |  |  |      |  
|----------------------- |  | ------------------ | ------ | - | ------------------ |  | ------ | -------------- |  |  | -------------- | - |  |  | ---- | -
|In millions of EUR      |  | Joint ventures2012 |        |   | Joint ventures2011 |  |        | Associates2012 |  |  | Associates2011 |  
|Non-current assets      |  |                    | 1,270  |   |                    |  | 1,708  |                |  |  | 65             |   |  |  | 73   |  
|Current assets          |  |                    | 683    |   |                    |  | 1,005  |                |  |  | 50             |   |  |  | 52   |  
|Non-current liabilities |  |                    | (512   | ) |                    |  | (581   | )              |  |  | (18            | ) |  |  | (25  | )
|Current liabilities     |  |                    | (477   | ) |                    |  | (725   | )              |  |  | (30            | ) |  |  | (30  | )
|Revenue                 |  |                    | 2,234  |   |                    |  | 2,313  |                |  |  | 203            |   |  |  | 153  |  
|Expenses                |  |                    | (1,851 | ) |                    |  | (1,914 | )              |  |  | (161           | ) |  |  | (117 | )
|                        |  |                    |        |   |                    |  |        |                |  |  |                |   |  |  |      |  



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In the above table HEINEKEN represents its share of the aggregated amounts of assets, liabilities, revenues
and expenses for its Joint Ventures and Associates for the year ended 31 December. The revenue and expenses of Joint Ventures in 2012 contain 10.5 months of APIPL/APB and 1.5 months of Guinness Anchor Berhad and Thai Asia Pacific Brewery. Both
Guinness Anchor Berhad and Thai Asia Pacific Brewery are included in the joint ventures 2012 ending balances.

17. Other investments and receivables



|                                |  |      |    |  |      |  |       |      |  |  |       | 
|------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR              |  | Note |    |  | 2012 |  |       | 2011 | 
|Non-current other investments   |  |      |    |  |      |  |       |      |  |  |       | 
|Loans and advances to customers |  |      | 32 |  |      |  | 368   |      |  |  | 384   | 
|Indemnification receivable      |  |      | 32 |  |      |  | 136   |      |  |  | 156   | 
|Other receivables               |  |      | 32 |  |      |  | 148   |      |  |  | 178   | 
|Held-to-maturity investments    |  |      | 32 |  |      |  | 4     |      |  |  | 5     | 
|Available-for-sale investments  |  |      | 32 |  |      |  | 327   |      |  |  | 264   | 
|Non-current derivatives         |  |      | 32 |  |      |  | 116   |      |  |  | 142   | 
|                                |  |      |    |  |      |  | 1,099 |      |  |  | 1,129 | 
|                                |  |      |    |  |      |  |       |      |  |  |       | 
|Current other investments       |  |      |    |  |      |  |       |      |  |  |       | 
|Investments held for trading    |  |      | 32 |  |      |  | 11    |      |  |  | 14    | 
|                                |  |      |    |  |      |  | 11    |      |  |  | 14    | 
|                                |  |      |    |  |      |  |       |      |  |  |       | 

Included in loans are loans to customers with a carrying amount of EUR108 million as at 31 December 2012 (2011:
EUR120 million). Effective interest rates range from 6 to 12 per cent. EUR60 million (2011: EUR72 million) matures between one and five years and EUR48 million (2011: EUR48 million) after five years.

The indemnification receivable represents the receivable on FEMSA and Lewiston investments and is a mirroring of the corresponding indemnified
liabilities originating from the acquisition of the beer operations of FEMSA and Sona.

The other receivables mainly originate from the
acquisition of the beer operations of FEMSA and represent a receivable on the Brazilian Authorities on which interest is calculated in accordance with Brazilian legislation. Collection of this receivable is expected to be beyond a period of five
years.

The main available-for-sale investments are Caribbean Development Company Ltd., S.A. Des Brasseries du Cameroun, Consorcio Cervecero
de Nicaragua S.A., Desnoes & Geddes Ltd. and Sabeco Ltd. As far as these investments are listed they are measured at their quoted market price. For others the value in use or multiples are used. Debt securities (which are interest-bearing)
with a carrying amount of EUR21 million (2011: EUR20 million) are included in available-for-sale investments.

Sensitivity analysis 
equity price risk

An amount of EUR193 million as at 31 December 2012 (2011: EUR95 million) of available-for-sale investments and
investments held for trading is listed on stock exchanges. An impact of 1 per cent increase or decrease in the share price at the reporting date would not result in a material impact on a consolidated Group level.



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##### Table of Contents

18. Deferred tax assets and liabilities

Recognised deferred tax assets and liabilities

Deferred tax assets and liabilities are attributable to the following items:



|                             |  |      |       |   |        |  |       |      |  |  |             |   |  |      |        |   |      |  |        |   |  |  |      |  
|---------------------------- |  | ---- | ----- | - | ------ |  | ----- | ---- |  |  | ----------- | - |  | ---- | ------ | - | ---- |  | ------ | - |  |  | ---- | -
|                             |  |      |       |   | Assets |  |       |      |  |  | Liabilities |   |  |      |        |   | Net  | 
|In millions of EUR           |  | 2012 |       |   | 2011   |  |       | 2012 |  |  | 2011        |   |  | 2012 |        |   | 2011 | 
|Property, plant & equipment  |  |      | 136   |   |        |  | 93    |      |  |  | (756        | ) |  |      | (590   | ) |      |  | (620   | ) |  |  | (497 | )
|Intangible assets            |  |      | 75    |   |        |  | 51    |      |  |  | (1,608      | ) |  |      | (733   | ) |      |  | (1,533 | ) |  |  | (682 | )
|Investments                  |  |      | 134   |   |        |  | 91    |      |  |  | (12         | ) |  |      | (6     | ) |      |  | 122    |   |  |  | 85   |  
|Inventories                  |  |      | 20    |   |        |  | 16    |      |  |  | (7          | ) |  |      | (5     | ) |      |  | 13     |   |  |  | 11   |  
|Loans and borrowings         |  |      | 2     |   |        |  | 3     |      |  |  |            |   |  |      |       |   |      |  | 2      |   |  |  | 3    |  
|Employee benefits            |  |      | 399   |   |        |  | 252   |      |  |  | (2          | ) |  |      | 12     |   |      |  | 397    |   |  |  | 264  |  
|Provisions                   |  |      | 125   |   |        |  | 150   |      |  |  | (17         | ) |  |      | 1      |   |      |  | 108    |   |  |  | 151  |  
|Other items                  |  |      | 242   |   |        |  | 146   |      |  |  | (195        | ) |  |      | (138   | ) |      |  | 47     |   |  |  | 8    |  
|Tax losses carry forward     |  |      | 238   |   |        |  | 237   |      |  |  |            |   |  |      |       |   |      |  | 238    |   |  |  | 237  |  
|Tax assets/(liabilities)     |  |      | 1,371 |   |        |  | 1,039 |      |  |  | (2,597      | ) |  |      | (1,459 | ) |      |  | (1,226 | ) |  |  | (420 | )
|Set-off of tax               |  |      | (807  | ) |        |  | (565  | )    |  |  | 807         |   |  |      | 565    |   |      |  |       |   |  |  |     |  
|Net tax assets/(liabilities) |  |      | 564   |   |        |  | 474   |      |  |  | (1,790      | ) |  |      | (894   | ) |      |  | (1,226 | ) |  |  | (420 | )
|                             |  |      |       |   |        |  |       |      |  |  |             |   |  |      |        |   |      |  |        |   |  |  |      |  

Of the total net deferred tax assets of EUR564 million at 31 December 2012 (2011: EUR474 million), EUR301 million
(2011: EUR246 million) is recognised in respect of OpCos in various countries where there have been tax losses in the current or preceding period. Managements projections support the assumption that it is probable that the results of future
operations will generate sufficient taxable income to utilise these deferred tax assets. The increase in deferred tax liabilities in 2012 is mainly related to the APIPL/APB acquisition.

Tax losses carry forward

HEINEKEN has tax losses carry forward for an amount of EUR2,011
million as at 31 December 2012 (2011: EUR1,920 million), which expire in the following years:



|                                               |  |      |       |   |      |  |       |  
|---------------------------------------------- |  | ---- | ----- | - | ---- |  | ----- | -
|In millions of EUR                             |  | 2012 |       |   | 2011 | 
|2012                                           |  |      |      |   |      |  | 5     |  
|2013                                           |  |      | 11    |   |      |  | 6     |  
|2014                                           |  |      | 17    |   |      |  | 28    |  
|2015                                           |  |      | 32    |   |      |  | 23    |  
|2016                                           |  |      | 29    |   |      |  | 36    |  
|2017                                           |  |      | 27    |   |      |  |      |  
|After 2017 respectively 2016 but not unlimited |  |      | 292   |   |      |  | 372   |  
|Unlimited                                      |  |      | 1,603 |   |      |  | 1,450 |  
|                                               |  |      | 2,011 |   |      |  | 1,920 |  
|Recognised as deferred tax assets gross        |  |      | (989  | ) |      |  | (859  | )
|Unrecognised                                   |  |      | 1,022 |   |      |  | 1,061 |  
|                                               |  |      |       |   |      |  |       |  

The unrecognised losses relate to entities for which it is not probable that taxable profit will be available to offset
these losses. The majority of the unrecognised losses were acquired as part of the beer operations of FEMSA in 2010.



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##### Table of Contents

Movement in deferred tax balances during the year



|                             |  |                      |      |   |                         |  |     |                                      |  |  |                     |   |  |                     |     |   |           |  |    |                        |  |  |    |   |  |  |      |  
|---------------------------- |  | -------------------- | ---- | - | ----------------------- |  | --- | ------------------------------------ |  |  | ------------------- | - |  | ------------------- | --- | - | --------- |  | -- | ---------------------- |  |  | -- | - |  |  | ---- | -
|In millions of EUR           |  | Balance1 January2011 |      |   | Changes inconsolidation |  |     | Effect ofmovementsin foreignexchange |  |  | Recognisedin income |   |  | Recognisedin equity |     |   | Transfers |  |    | Balance31 December2011 | 
|Property, plant & equipment  |  |                      | (464 | ) |                         |  | (41 | )                                    |  |  | 20                  |   |  |                     | (10 | ) |           |  |   |                        |  |  | (2 | ) |  |  | (497 | )
|Intangible assets            |  |                      | (727 | ) |                         |  | (18 | )                                    |  |  | 38                  |   |  |                     | 25  |   |           |  |   |                        |  |  |   |   |  |  | (682 | )
|Investments                  |  |                      | 78   |   |                         |  |    |                                      |  |  | (7                  | ) |  |                     | 14  |   |           |  |   |                        |  |  |   |   |  |  | 85   |  
|Inventories                  |  |                      | 27   |   |                         |  |    |                                      |  |  |                    |   |  |                     | (16 | ) |           |  |   |                        |  |  |   |   |  |  | 11   |  
|Loans and borrowings         |  |                      | (1   | ) |                         |  |    |                                      |  |  | 2                   |   |  |                     | 2   |   |           |  |   |                        |  |  |   |   |  |  | 3    |  
|Employee benefits            |  |                      | 265  |   |                         |  |    |                                      |  |  |                    |   |  |                     | (17 | ) |           |  | 16 |                        |  |  |   |   |  |  | 264  |  
|Provisions                   |  |                      | 134  |   |                         |  | 1   |                                      |  |  |                    |   |  |                     | 13  |   |           |  |   |                        |  |  | 3  |   |  |  | 151  |  
|Other items                  |  |                      | 26   |   |                         |  |    |                                      |  |  | (5                  | ) |  |                     | (19 | ) |           |  | 8  |                        |  |  | (2 | ) |  |  | 8    |  
|Tax losses carry forward     |  |                      | 213  |   |                         |  | 7   |                                      |  |  | (2                  | ) |  |                     | 19  |   |           |  |   |                        |  |  |   |   |  |  | 237  |  
|Net tax assets/(liabilities) |  |                      | (449 | ) |                         |  | (51 | )                                    |  |  | 46                  |   |  |                     | 11  |   |           |  | 24 |                        |  |  | (1 | ) |  |  | (420 | )
|                             |  |                      |      |   |                         |  |     |                                      |  |  |                     |   |  |                     |     |   |           |  |    |                        |  |  |    |   |  |  |      |  



|                             |  |                      |      |   |                         |  |        |                                      |  |  |                     |   |  |                     |     |   |           |  |     |                        |  |  |     |   |  |  |        |  
|---------------------------- |  | -------------------- | ---- | - | ----------------------- |  | ------ | ------------------------------------ |  |  | ------------------- | - |  | ------------------- | --- | - | --------- |  | --- | ---------------------- |  |  | --- | - |  |  | ------ | -
|In millions of EUR           |  | Balance1 January2012 |      |   | Changes inconsolidation |  |        | Effect ofmovementsin foreignexchange |  |  | Recognisedin income |   |  | Recognisedin equity |     |   | Transfers |  |     | Balance31 December2012 | 
|Property, plant & equipment  |  |                      | (497 | ) |                         |  | (66    | )                                    |  |  | (5                  | ) |  |                     | (54 | ) |           |  |    |                        |  |  | 2   |   |  |  | (620   | )
|Intangible assets            |  |                      | (682 | ) |                         |  | (921   | )                                    |  |  | 6                   |   |  |                     | 59  |   |           |  |    |                        |  |  | 5   |   |  |  | (1,533 | )
|Investments                  |  |                      | 85   |   |                         |  | (4     | )                                    |  |  | 4                   |   |  |                     | 37  |   |           |  | (2  | )                      |  |  | 2   |   |  |  | 122    |  
|Inventories                  |  |                      | 11   |   |                         |  | (18    | )                                    |  |  | 1                   |   |  |                     | 22  |   |           |  |    |                        |  |  | (3  | ) |  |  | 13     |  
|Loans and borrowings         |  |                      | 3    |   |                         |  |       |                                      |  |  | (2                  | ) |  |                     |    |   |           |  |    |                        |  |  | 1   |   |  |  | 2      |  
|Employee benefits            |  |                      | 264  |   |                         |  | 6      |                                      |  |  | 6                   |   |  |                     | 2   |   |           |  | 123 |                        |  |  | (4  | ) |  |  | 397    |  
|Provisions                   |  |                      | 151  |   |                         |  | (9     | )                                    |  |  | 3                   |   |  |                     | (34 | ) |           |  |    |                        |  |  | (3  | ) |  |  | 108    |  
|Other items                  |  |                      | 8    |   |                         |  | 9      |                                      |  |  | (9                  | ) |  |                     | 70  |   |           |  | (40 | )                      |  |  | 9   |   |  |  | 47     |  
|Tax losses carry forward     |  |                      | 237  |   |                         |  | 1      |                                      |  |  | 4                   |   |  |                     | 6   |   |           |  |    |                        |  |  | (10 | ) |  |  | 238    |  
|Net tax assets/(liabilities) |  |                      | (420 | ) |                         |  | (1,002 | )                                    |  |  | 8                   |   |  |                     | 108 |   |           |  | 81  |                        |  |  | (1  | ) |  |  | (1,226 | )
|                             |  |                      |      |   |                         |  |        |                                      |  |  |                     |   |  |                     |     |   |           |  |     |                        |  |  |     |   |  |  |        |  



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##### Table of Contents

19. Inventories



|                                  |  |      |       |  |      |  |       | 
|--------------------------------- |  | ---- | ----- |  | ---- |  | ----- | 
|In millions of EUR                |  | 2012 |       |  | 2011 | 
|Raw materials                     |  |      | 320   |  |      |  | 263   | 
|Work in progress                  |  |      | 176   |  |      |  | 150   | 
|Finished products                 |  |      | 407   |  |      |  | 354   | 
|Goods for resale                  |  |      | 207   |  |      |  | 205   | 
|Non-returnable packaging          |  |      | 191   |  |      |  | 143   | 
|Other inventories and spare parts |  |      | 295   |  |      |  | 237   | 
|                                  |  |      | 1,596 |  |      |  | 1,352 | 
|                                  |  |      |       |  |      |  |       | 

During 2012 and 2011 no write-down of inventories to net realisable value was required.

20. Trade and other receivables



|                                                         |  |      |    |  |      |  |       |      |  |  |       | 
|-------------------------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                                       |  | Note |    |  | 2012 |  |       | 2011 | 
|Trade receivables due from associates and joint ventures |  |      |    |  |      |  | 27    |      |  |  | 42    | 
|Trade receivables                                        |  |      |    |  |      |  | 1,944 |      |  |  | 1,657 | 
|Other receivables                                        |  |      |    |  |      |  | 529   |      |  |  | 524   | 
|Derivatives                                              |  |      |    |  |      |  | 37    |      |  |  | 37    | 
|                                                         |  |      | 32 |  |      |  | 2,537 |      |  |  | 2,260 | 
|                                                         |  |      |    |  |      |  |       |      |  |  |       | 

A net impairment loss of EUR38 million (2011: EUR57 million) in respect of trade and other receivables was included in
expenses for raw materials, consumables and services.

21. Cash and cash equivalents



|                                                         |  |      |    |  |      |  |       |      |  |  |      |  
|-------------------------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ---- | -
|In millions of EUR                                       |  | Note |    |  | 2012 |  |       | 2011 | 
|Cash and cash equivalents                                |  |      | 32 |  |      |  | 1,037 |      |  |  | 813  |  
|Bank overdrafts                                          |  |      | 25 |  |      |  | (191  | )    |  |  | (207 | )
|Cash and cash equivalents in the statement of cash flows |  |      |    |  |      |  | 846   |      |  |  | 606  |  
|                                                         |  |      |    |  |      |  |       |      |  |  |      |  

22. Capital and reserves

Share issuance

On 30 April 2010 HEINEKEN issued 86,028,019 ordinary shares with a
nominal value of EUR1.60, as a result of which the issued share capital consists of 576,002,613 shares. To these shares a share premium value was assigned of EUR2,701 million based on the quoted market price value of 43,009,699 shares HEINEKEN and
43,018,320 shares Heineken Holding N.V. combined being the share consideration paid to Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA) for its beer operations.



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Allotted Share Delivery Instrument

In addition to the shares issued to FEMSA, HEINEKEN also committed itself to deliver 29,172,504 additional shares to FEMSA (the Allotted Shares) over a period of no longer than five years.
This financial instrument was classified as equity as the number of shares was fixed. HEINEKEN had the option to accelerate the delivery of the Allotted Shares at its discretion. Pending delivery of the Allotted Shares, HEINEKEN paid a coupon on
each undelivered Allotted Share such that FEMSA was compensated, on an after tax basis, for dividends FEMSA would have received had all such Allotted Shares been delivered to FEMSA on or prior to the record date for such dividends.

On 3 October 2011, HEINEKEN announced that the share repurchase programme in connection with the acquisition of FEMSA had been completed. During the
period of 1 January through 31 December 2011 HEINEKEN acquired 18,407,246 shares with an average quoted market price of EUR36.67. All shares were delivered in 2011.

Share capital



|                           |  |      |     |  |      |  |     | 
|-------------------------- |  | ---- | --- |  | ---- |  | --- | 
|In millions of EUR         |  | 2012 |     |  | 2011 | 
|On issue as at 1 January   |  |      | 922 |  |      |  | 922 | 
|Issued                     |  |      |    |  |      |  |    | 
|On issue as at 31 December |  |      | 922 |  |      |  | 922 | 
|                           |  |      |     |  |      |  |     | 

As at 31 December 2012 the issued share capital comprised 576,002,613 ordinary shares (2011: 576,002,613). The
ordinary shares have a par value of EUR1.60. All issued shares are fully paid.

The Companys authorised capital amounts to EUR2.5
billion, comprising of 1,562,500,000 shares.

The holders of ordinary shares are entitled to receive dividends as declared from time to time
and are entitled to one vote per share at meetings of the Company. In respect of the Companys shares that are held by HEINEKEN (see below), rights are suspended.

Translation reserve

The translation reserve comprises foreign currency differences arising
from the translation of the financial statements of foreign operations of the Group (excluding amounts attributable to non-controlling interests) as well as value changes of the hedging instruments in the net investment hedges. HEINEKEN considers
this a legal reserve.

Hedging reserve

This reserve comprises the effective portion of the cumulative net change in the fair value of cash flow hedging instruments where the hedged transaction has not yet occurred. HEINEKEN considers this a
legal reserve.

Fair value reserve

This reserve comprises the cumulative net change in the fair value of available-for-sale investments until the investment is derecognised or impaired. HEINEKEN considers this a legal reserve.

Other legal reserves

These reserves
relate to the share of profit of joint ventures and associates over the distribution of which HEINEKEN does not have control. The movement in these reserves reflects retained earnings of joint ventures and associates minus dividends received. In
case of a legal or other restriction which causes that retained earnings of subsidiaries cannot be freely distributed, a legal reserve is recognised for the restricted part.

Reserve for own shares

The reserve for the Companys own shares comprises the cost of
the Companys shares held by HEINEKEN. As at 31 December 2012, HEINEKEN held 891,561 of the Companys shares (2011: 1,265,140).

The coupon paid on the ASDI in 2011 amounts to EUR15 million.

LTV

During the period of 1 January through 31 December 2012 HEINEKEN acquired no
shares for LTV delivery.

Dividends

The following dividends were declared and paid by HEINEKEN:



|                                                                                          |  |      |     |  |      |  |     | 
|----------------------------------------------------------------------------------------- |  | ---- | --- |  | ---- |  | --- | 
|In millions of EUR                                                                        |  | 2012 |     |  | 2011 | 
|Final dividend previous year EUR0.53, respectively EUR0.50 per qualifying ordinary share  |  |      | 305 |  |      |  | 299 | 
|Interim dividend current year EUR0.33, respectively EUR0.30 per qualifying ordinary share |  |      | 189 |  |      |  | 175 | 
|Total dividend declared and paid                                                          |  |      | 494 |  |      |  | 474 | 
|                                                                                          |  |      |     |  |      |  |     | 



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The Heineken N.V. dividend policy is to pay-out a ratio of 30 per cent to 35 per cent of full-year
net profit (beia). The interim dividend is fixed at 40 per cent of the total dividend of the previous year.

After the balance sheet date
the Executive Board proposed the following dividends. The dividends, taking into account the interim dividends declared and paid, have not been provided for.



|                                                      |  |      |     |  |      |  |     | 
|----------------------------------------------------- |  | ---- | --- |  | ---- |  | --- | 
|In millions of EUR                                    |  | 2012 |     |  | 2011 | 
|per qualifying ordinary share EUR0.89 (2011: EUR0.83) |  |      | 512 |  |      |  | 477 | 
|                                                      |  |      |     |  |      |  |     | 

Non-controlling interests

The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated subsidiaries. Due to the APIPL/APB acquisition HEINEKEN recognised additional NCIs for a
total of EUR797 million. An amount of EUR645 million represents the share of third parties in subsidiaries of the APIPL/APB Group. An amount of EUR152 million represents the APB shares that HEINEKEN did not yet acquire on 15 November 2012.
These shares are subject to the Mandatory General Offer. Both NCIs are valued at their share in net assets acquired. Due to purchases of APB shares between 15 November 2012 and 31 December 2012, the NCI decreased with EUR91 million
and as at 31 December 2012 HEINEKEN owns 98.7 per cent of APB.

23. Earnings per share

Basic earnings per share

The calculation
of basic earnings per share as at 31 December 2012 is based on the profit attributable to ordinary shareholders of the Company (net profit) of EUR2,949 million (2011: EUR1,430 million) and a weighted average number of ordinary shares 
basic outstanding during the year ended 31 December 2012 of 575,022,338 (2011:585,100,381). Basic earnings per share for the year amounted to EUR5.13 (2011: EUR2.44).

Weighted average number of shares  basic



|                                             |  |      |             |   |      |  |             |  
|-------------------------------------------- |  | ---- | ----------- | - | ---- |  | ----------- | -
|                                             |  | 2012 |             |   | 2011 | 
|Number of shares basic 1 January             |  |      | 576,002,613 |   |      |  | 576,002,613 |  
|Effect of own shares held                    |  |      | (980,275    | ) |      |  | (1,177,321  | )
|Effect of undelivered ASDI shares            |  |      |            |   |      |  | 10,275,089  |  
|Effect of new shares issued                  |  |      |            |   |      |  |            |  
|Weighted number of basic shares for the year |  |      | 575,022,338 |   |      |  | 585,100,381 |  
|                                             |  |      |             |   |      |  |             |  

ASDI

The Allotted Share Delivery Instrument (ASDI) represented HEINEKENs obligation to deliver shares to FEMSA, either through issuance and/or purchasing
of its own shares in the open market, which was concluded in 2011. EPS in 2011 was impacted by ASDI as in the formula calculating EPS the net profit is divided by the weighted average number of ordinary shares. In this weighted average number of
ordinary shares, the weighted average of outstanding ASDI is included. This means that the ASDI has led to a lower basic EPS until all shares had been repurchased in 2011.

Diluted earnings per share

The calculation of diluted earnings per share as at
31 December 2012 is based on the profit attributable to ordinary shareholders of the Company (net profit) of EUR2,949 million (2011: EUR1,430 million) and a weighted average number of ordinary shares  basic outstanding after adjustment
for the effects of all dilutive potential ordinary shares of 576,002,613 (2011: 586,277,702). Diluted earnings per share for the year amounted to EUR5.12 (2011: EUR2.44).



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Weighted average number of shares  diluted



|                                             |  |      |             |  |      |  |             | 
|-------------------------------------------- |  | ---- | ----------- |  | ---- |  | ----------- | 
|                                             |  | 2012 |             |  | 2011 | 
|Weighted number of basic shares for the year |  |      | 575,022,338 |  |      |  | 585,100,381 | 
|Effect of own shares held                    |  |      | 980,275     |  |      |  | 1,177,321   | 
|Weighted average diluted shares for the year |  |      | 576,002,613 |  |      |  | 586,277,702 | 
|                                             |  |      |             |  |      |  |             | 

24. Income tax on other comprehensive income



|                                                                                      |  |                  |      |   |      |  |     |                 |  |  |                  |   |  |     |      |   |                 |  |    |  |  |  |      |  
|------------------------------------------------------------------------------------- |  | ---------------- | ---- | - | ---- |  | --- | --------------- |  |  | ---------------- | - |  | --- | ---- | - | --------------- |  | -- |  |  |  | ---- | -
|                                                                                      |  | 2012             |      |   | 2011 | 
|In millions of EUR                                                                    |  | Amountbefore tax |      |   | Tax  |  |     | Amountnet oftax |  |  | Amountbefore tax |   |  | Tax |      |   | Amountnet oftax | 
|Other comprehensive income                                                            |  |                  |      |   |      |  |     |                 |  |  |                  |   |  |     |      |   |                 |  |    |  |  |  |      |  
|Foreign currency translation differences for foreign operations                       |  |                  | 67   |   |      |  | (22 | )               |  |  | 45               |   |  |     | (504 | ) |                 |  | 11 |  |  |  | (493 | )
|Effective portion of changes in fair value of cash flow hedge                         |  |                  | 16   |   |      |  | (2  | )               |  |  | 14               |   |  |     | (31  | ) |                 |  | 10 |  |  |  | (21  | )
|Effective portion of cash flow hedges transferred to profit or loss                   |  |                  | 57   |   |      |  | (16 | )               |  |  | 41               |   |  |     | (14  | ) |                 |  | 3  |  |  |  | (11  | )
|Ineffective portion of cash flow hedges transferred to profit or loss                 |  |                  |     |   |      |  |    |                 |  |  |                 |   |  |     |     |   |                 |  |   |  |  |  |     |  
|Net change in fair value available-for-sale investments                               |  |                  | 203  |   |      |  | (68 | )               |  |  | 135              |   |  |     | 71   |   |                 |  |   |  |  |  | 71   |  
|Net change in fair value available-for-sale investments transferred to profit or loss |  |                  | (192 | ) |      |  | 44  |                 |  |  | (148             | ) |  |     | (1   | ) |                 |  |   |  |  |  | (1   | )
|Actuarial gains and losses                                                            |  |                  | (562 | ) |      |  | 123 |                 |  |  | (439             | ) |  |     | (109 | ) |                 |  | 16 |  |  |  | (93  | )
|Share of other comprehensive income of associates/joint ventures                      |  |                  | (1   | ) |      |  |    |                 |  |  | (1               | ) |  |     | (5   | ) |                 |  |   |  |  |  | (5   | )
|Total other comprehensive income                                                      |  |                  | (412 | ) |      |  | 59  |                 |  |  | (353             | ) |  |     | (593 | ) |                 |  | 40 |  |  |  | (553 | )
|                                                                                      |  |                  |      |   |      |  |     |                 |  |  |                  |   |  |     |      |   |                 |  |    |  |  |  |      |  

The difference between the income tax on other comprehensive income and the deferred tax reported in equity (note 18) can
be explained by current tax on other comprehensive income.

25. Loans and borrowings

This note provides information about the contractual terms of HEINEKENs interest-bearing loans and borrowings. For more information about
HEINEKENs exposure to interest rate risk and foreign currency risk, see note 32.



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Non-current liabilities



|                                               |  |      |    |  |      |  |        |      |  |  |       | 
|---------------------------------------------- |  | ---- | -- |  | ---- |  | ------ | ---- |  |  | ----- | 
|In millions of EUR                             |  | Note |    |  | 2012 |  |        | 2011 | 
|Secured bank loans                             |  |      |    |  |      |  | 28     |      |  |  | 37    | 
|Unsecured bank loans                           |  |      |    |  |      |  | 1,221  |      |  |  | 3,607 | 
|Unsecured bond issues                          |  |      |    |  |      |  | 8,206  |      |  |  | 2,493 | 
|Finance lease liabilities                      |  |      | 26 |  |      |  | 22     |      |  |  | 33    | 
|Other non-current interest-bearing liabilities |  |      |    |  |      |  | 1,828  |      |  |  | 1,825 | 
|Non-current interest-bearing liabilities       |  |      |    |  |      |  | 11,305 |      |  |  | 7,995 | 
|Non-current derivatives                        |  |      |    |  |      |  | 111    |      |  |  | 177   | 
|Non-current non-interest-bearing liabilities   |  |      |    |  |      |  | 21     |      |  |  | 27    | 
|                                               |  |      |    |  |      |  | 11,437 |      |  |  | 8,199 | 
|                                               |  |      |    |  |      |  |        |      |  |  |       | 

Current interest-bearing liabilities



|                                                                  |  |      |    |  |      |  |       |      |  |  |       | 
|----------------------------------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                                                |  | Note |    |  | 2012 |  |       | 2011 | 
|Current portion of secured bank loans                             |  |      |    |  |      |  | 13    |      |  |  | 13    | 
|Current portion of unsecured bank loans                           |  |      |    |  |      |  | 740   |      |  |  | 329   | 
|Current portion of unsecured bonds issues                         |  |      |    |  |      |  | 600   |      |  |  |      | 
|Current portion of finance lease liabilities                      |  |      | 26 |  |      |  | 16    |      |  |  | 6     | 
|Current portion of other non-current interest-bearing liabilities |  |      |    |  |      |  | 12    |      |  |  | 184   | 
|Total current portion of non-current interest-bearing liabilities |  |      |    |  |      |  | 1,381 |      |  |  | 532   | 
|Deposits from third parties (mainly employee loans)               |  |      |    |  |      |  | 482   |      |  |  | 449   | 
|                                                                  |  |      |    |  |      |  | 1,863 |      |  |  | 981   | 
|Bank overdrafts                                                   |  |      | 21 |  |      |  | 191   |      |  |  | 207   | 
|                                                                  |  |      |    |  |      |  | 2,054 |      |  |  | 1,188 | 

Net interest-bearing debt position



|                                                            |  |      |    |  |      |  |        |      |  |  |       |  
|----------------------------------------------------------- |  | ---- | -- |  | ---- |  | ------ | ---- |  |  | ----- | -
|In millions of EUR                                          |  | Note |    |  | 2012 |  |        | 2011 | 
|Non-current interest-bearing liabilities                    |  |      |    |  |      |  | 11,305 |      |  |  | 7,995 |  
|Current portion of non-current interest-bearing liabilities |  |      |    |  |      |  | 1,381  |      |  |  | 532   |  
|Deposits from third parties (mainly employee loans)         |  |      |    |  |      |  | 482    |      |  |  | 449   |  
|                                                            |  |      |    |  |      |  | 13,168 |      |  |  | 8,976 |  
|Bank overdrafts                                             |  |      | 21 |  |      |  | 191    |      |  |  | 207   |  
|                                                            |  |      |    |  |      |  | 13,359 |      |  |  | 9,183 |  
|Cash, cash equivalents and current other investments        |  |      |    |  |      |  | (1,048 | )    |  |  | (828  | )
|Net interest-bearing debt position                          |  |      |    |  |      |  | 12,311 |      |  |  | 8,355 |  
|                                                            |  |      |    |  |      |  |        |      |  |  |       |  



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##### Table of Contents

Non-current liabilities



|                                        |  |                   |     |   |                     |  |        |                      |  |  |                          |   |  |                                               |     |   |                        |  |       |                                            |  |  |       |   |  |  |     |   |  |  |        |  
|--------------------------------------- |  | ----------------- | --- | - | ------------------- |  | ------ | -------------------- |  |  | ------------------------ | - |  | --------------------------------------------- | --- | - | ---------------------- |  | ----- | ------------------------------------------ |  |  | ----- | - |  |  | --- | - |  |  | ------ | -
|In millions of EUR                      |  | Secured bankloans |     |   | Unsecuredbank loans |  |        | Unsecuredbond issues |  |  | Finance leaseliabilities |   |  | Other 
non-currentinterest-bearingliabilities |     |   | Non-currentderivatives |  |       | Non-currentnon-interest-bearingliabilities |  |  | Total |  
|Balance as at 1 January 2012            |  |                   | 37  |   |                     |  | 3,607  |                      |  |  | 2,493                    |   |  |                                               | 33  |   |                        |  | 1,825 |                                            |  |  | 177   |   |  |  | 27  |   |  |  | 8,199  |  
|Consolidation changes                   |  |                   |    |   |                     |  | 11     |                      |  |  | 228                      |   |  |                                               | 1   |   |                        |  |      |                                            |  |  |      |   |  |  | 1   |   |  |  | 241    |  
|Effect of movements in exchange rates   |  |                   | (1  | ) |                     |  | 7      |                      |  |  | (7                       | ) |  |                                               |    |   |                        |  | (21   | )                                          |  |  | 6     |   |  |  | 1   |   |  |  | (15    | )
|Transfers to current liabilities        |  |                   | (11 | ) |                     |  | (1,020 | )                    |  |  | (600                     | ) |  |                                               | (12 | ) |                        |  |      |                                            |  |  | 32    |   |  |  |    |   |  |  | (1,611 | )
|Charge to/(from) equity i/r derivatives |  |                   |    |   |                     |  |       |                      |  |  |                         |   |  |                                               |    |   |                        |  |      |                                            |  |  | (29   | ) |  |  |    |   |  |  | (29    | )
|Proceeds                                |  |                   | 6   |   |                     |  | 517    |                      |  |  | 6,112                    |   |  |                                               |    |   |                        |  | 104   |                                            |  |  |      |   |  |  | 3   |   |  |  | 6,742  |  
|Repayments                              |  |                   | (3  | ) |                     |  | (1,895 | )                    |  |  |                         |   |  |                                               |    |   |                        |  | (62   | )                                          |  |  | (68   | ) |  |  | 1   |   |  |  | (2,027 | )
|Other                                   |  |                   |    |   |                     |  | (6     | )                    |  |  | (20                      | ) |  |                                               |    |   |                        |  | (18   | )                                          |  |  | (7    | ) |  |  | (12 | ) |  |  | (63    | )
|Balance as at 31 December 2012          |  |                   | 28  |   |                     |  | 1,221  |                      |  |  | 8,206                    |   |  |                                               | 22  |   |                        |  | 1,828 |                                            |  |  | 111   |   |  |  | 21  |   |  |  | 11,437 |  
|                                        |  |                   |     |   |                     |  |        |                      |  |  |                          |   |  |                                               |     |   |                        |  |       |                                            |  |  |       |   |  |  |     |   |  |  |        |  

Terms and debt repayment schedule

Terms and conditions of outstanding non-current and current loans and borrowings were as follows:



|                                   |  |                                       |  |          |         |  |                        |  |         |           |  |  |                    |  |  |                |        |  |                    |  |        |                |  |  |       |  |  |  |       | 
|---------------------------------- |  | ------------------------------------- |  | -------- | ------- |  | ---------------------- |  | ------- | --------- |  |  | ------------------ |  |  | -------------- | ------ |  | ------------------ |  | ------ | -------------- |  |  | ----- |  |  |  | ----- | 
|In millions of EUR                 |  | Category                              |  | Currency |         |  | Nominalinterest rate % |  |         | Repayment |  |  | Carryingamount2012 |  |  | Face value2012 |        |  | Carryingamount2011 |  |        | Face value2011 | 
|Secured bank loans                 |  | Bank facilities                       |  |          | GBP     |  |                        |  | 1.8     |           |  |  | 2016               |  |  |                | 13     |  |                    |  | 13     |                |  |  | 17    |  |  |  | 17    | 
|Secured bank loans                 |  | Various                               |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 28     |  |                    |  | 28     |                |  |  | 33    |  |  |  | 33    | 
|Unsecured bank loans               |  | 2008 Syndicated Bank Facility         |  |          | EUR     |  |                        |  | 0.8     |           |  |  | 2013               |  |  |                | 198    |  |                    |  | 200    |                |  |  | 1,305 |  |  |  | 1,313 | 
|Unsecured bank loans               |  | Bank Facility                         |  |          | EUR     |  |                        |  | 5.1     |           |  |  | 2016               |  |  |                | 207    |  |                    |  | 207    |                |  |  | 329   |  |  |  | 329   | 
|Unsecured bank loans               |  | German Schuldschein notes             |  |          | EUR     |  |                        |  | 1.0-6.2 |           |  |  | 2016               |  |  |                | 111    |  |                    |  | 111    |                |  |  | 111   |  |  |  | 111   | 
|Unsecured bank loans               |  | German Schuldschein notes             |  |          | EUR     |  |                        |  | 1.0-6.0 |           |  |  | 2013               |  |  |                | 102    |  |                    |  | 102    |                |  |  | 102   |  |  |  | 102   | 
|Unsecured bank loans               |  | German Schuldschein notes             |  |          | EUR     |  |                        |  | 1.0-6.0 |           |  |  | 2014               |  |  |                | 207    |  |                    |  | 207    |                |  |  | 207   |  |  |  | 207   | 
|Unsecured bank loans               |  | 2008 Syndicated Bank Facility         |  |          | GBP     |  |                        |  | 1.2     |           |  |  | 2013               |  |  |                | 291    |  |                    |  | 294    |                |  |  | 287   |  |  |  | 287   | 
|Unsecured bank loans               |  | Bank Facilities                       |  |          | PLN     |  |                        |  | 5.2-5.5 |           |  |  | 2013-2014          |  |  |                | 81     |  |                    |  | 81     |                |  |  | 72    |  |  |  | 72    | 
|Unsecured bank loans               |  | 2011 Syndicated Bank Facility         |  |          | USD     |  |                        |  | 0.8     |           |  |  | 2017               |  |  |                |       |  |                    |  |       |                |  |  | 450   |  |  |  | 450   | 
|Unsecured bank loans               |  | 2011 Syndicated Bank Facility         |  |          | GBP     |  |                        |  | 0.9     |           |  |  | 2017               |  |  |                | 196    |  |                    |  | 196    |                |  |  | 422   |  |  |  | 422   | 
|Unsecured bank loans               |  | 2011 Syndicated Bank Facility         |  |          | EUR     |  |                        |  | 0.6     |           |  |  | 2017               |  |  |                | 180    |  |                    |  | 180    |                |  |  | 107   |  |  |  | 107   | 
|Unsecured bank loans               |  | Bank Facilities                       |  |          | USD     |  |                        |  | 0.7     |           |  |  | 2013               |  |  |                | 30     |  |                    |  | 30     |                |  |  | 93    |  |  |  | 93    | 
|Unsecured bank loans               |  | Bank Facilities                       |  |          | MXN     |  |                        |  | 4.9     |           |  |  | 2013               |  |  |                | 36     |  |                    |  | 36     |                |  |  | 183   |  |  |  | 176   | 
|Unsecured bank loans               |  | Bank facilities                       |  |          | NGN     |  |                        |  | 12.5    |           |  |  | 2013-2016          |  |  |                | 276    |  |                    |  | 276    |                |  |  | 228   |  |  |  | 228   | 
|Unsecured bank loans               |  | Various                               |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 45     |  |                    |  | 45     |                |  |  | 40    |  |  |  | 40    | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | GBP     |  |                        |  | 7.3     |           |  |  | 2015               |  |  |                | 488    |  |                    |  | 490    |                |  |  | 476   |  |  |  | 479   | 
|Unsecured bond                     |  | Eurobond on Luxembourg Stock Exchange |  |          | EUR     |  |                        |  | 5.0     |           |  |  | 2013               |  |  |                | 600    |  |                    |  | 600    |                |  |  | 599   |  |  |  | 600   | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 7.1     |           |  |  | 2014               |  |  |                | 1,001  |  |                    |  | 1,000  |                |  |  | 1,000 |  |  |  | 1,000 | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 4.6     |           |  |  | 2016               |  |  |                | 398    |  |                    |  | 400    |                |  |  | 398   |  |  |  | 400   | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 2.5     |           |  |  | 2019               |  |  |                | 841    |  |                    |  | 850    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 2.1     |           |  |  | 2020               |  |  |                | 995    |  |                    |  | 1,000  |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 3.5     |           |  |  | 2024               |  |  |                | 496    |  |                    |  | 500    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under EMTN programme            |  |          | EUR     |  |                        |  | 2.9     |           |  |  | 2025               |  |  |                | 740    |  |                    |  | 750    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under APB MTN
programme         |  |          | SGD     |  |                        |  | 1.0-4.0 |           |  |  | 2014-2022          |  |  |                | 220    |  |                    |  | 220    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under 144A/RegS                 |  |          | USD     |  |                        |  | 0.8     |           |  |  | 2015               |  |  |                | 377    |  |                    |  | 379    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under 144A/RegS                 |  |          | USD     |  |                        |  | 1.4     |           |  |  | 2017               |  |  |                | 941    |  |                    |  | 947    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under 144A/RegS                 |  |          | USD     |  |                        |  | 3.4     |           |  |  | 2022               |  |  |                | 563    |  |                    |  | 568    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under 144A/RegS                 |  |          | USD     |  |                        |  | 2.8     |           |  |  | 2023               |  |  |                | 753    |  |                    |  | 758    |                |  |  |      |  |  |  |      | 
|Unsecured bond                     |  | Issue under 144A/RegS                 |  |          | USD     |  |                        |  | 4.0     |           |  |  | 2042               |  |  |                | 369    |  |                    |  | 379    |                |  |  |      |  |  |  |      | 
|Unsecured bond issues              |  | n/a                                   |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 24     |  |                    |  | 24     |                |  |  | 20    |  |  |  | 20    | 
|Other interest bearing liabilities |  | 2010 US private placement             |  |          | USD     |  |                        |  | 4.6     |           |  |  | 2018               |  |  |                | 548    |  |                    |  | 549    |                |  |  | 559   |  |  |  | 561   | 
|Other interest bearing liabilities |  | 2002 S&N US private placement         |  |          | USD     |  |                        |  | 5.6     |           |  |  | 2014               |  |  |                | 491    |  |                    |  | 455    |                |  |  | 632   |  |  |  | 580   | 
|Other interest bearing liabilities |  | 2005 S&N US private placement         |  |          | USD     |  |                        |  | 5.4     |           |  |  | 2015               |  |  |                | 248    |  |                    |  | 227    |                |  |  | 258   |  |  |  | 232   | 
|Other interest bearing liabilities |  | 2008 US private placement             |  |          | USD     |  |                        |  | 5.9-6.3 |           |  |  | 2015-2018          |  |  |                | 335    |  |                    |  | 336    |                |  |  | 341   |  |  |  | 342   | 
|Other interest bearing liabilities |  | 2011 US private placement             |  |          | USD     |  |                        |  | 2.8     |           |  |  | 2017               |  |  |                | 68     |  |                    |  | 69     |                |  |  | 69    |  |  |  | 70    | 
|Other interest bearing liabilities |  | 2008 US private placement             |  |          | EUR     |  |                        |  | 7.3     |           |  |  | 2016               |  |  |                | 31     |  |                    |  | 31     |                |  |  | 30    |  |  |  | 30    | 
|Other interest bearing liabilities |  | various                               |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 120    |  |                    |  | 120    |                |  |  | 120   |  |  |  | 120   | 
|Deposits from third parties        |  | n/a                                   |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 482    |  |                    |  | 482    |                |  |  | 449   |  |  |  | 449   | 
|Finance lease liabilities          |  | n/a                                   |  |          | various |  |                        |  | various |           |  |  | various            |  |  |                | 38     |  |                    |  | 38     |                |  |  | 39    |  |  |  | 39    | 
|                                   |  |                                       |  |          |         |  |                        |  |         |           |  |  |                    |  |  |                | 13,168 |  |                    |  | 13,178 |                |  |  | 8,976 |  |  |  | 8,909 | 
|                                   |  |                                       |  |          |         |  |                        |  |         |           |  |  |                    |  |  |                |        |  |                    |  |        |                |  |  |       |  |  |  |       | 



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##### Table of Contents

As at 31 December 2012 an amount of EUR376 million was drawn on the existing revolving credit facility
of EUR2 billion. This revolving credit facility matures in 2017.

Financial structure

For the first time in the Companys 148 year history, HEINEKEN was assigned investment grade credit ratings in 2012 by the worlds two leading
credit agencies, Moodys Investor Service and Standard & Poors. Both long-term credit ratings, were solid Baa1 and BBB+, respectively and both have a stable outlook per the date of this Annual Report.

New Financing

On 19 March 2012,
HEINEKEN issued EUR1.35 billion of Notes under its EMTN Programme comprising EUR850 million of 7-year Notes with a coupon of 2.5 per cent and EUR500 million of 12-year Notes with a coupon of 3.5 per cent. On 3 April 2012, HEINEKEN
issued USD750 million of 10-year 144A/ RegS US Notes with a coupon of 3.4 per cent. On 2 August 2012, HEINEKEN issued EUR1.75 billion of Notes under its EMTN Programme, consisting of 8-year Notes for a principal amount of EUR1 billion with
a coupon of 2.125 per cent and 13-year Notes for a principal amount of EUR750 million with a coupon of 2.875 per cent. On 3 October 2012, HEINEKEN successfully priced 144A/RegS US Notes for a principal amount of USD3.25 billion. This
comprised USD500 million of 3-year Notes at a coupon of 0.8 per cent, USD1.25 billion of 5-year Notes at a coupon of 1.4 per cent, USD1 billion of 10.5-year Notes at a coupon of 2.75 per cent and USD500 million of 30-year Notes at a
coupon of 4.0 per cent.

The proceeds of the Notes have been mainly used for the financing of the acquisition of APB and APIPL and the
repayment of debt facilities. The issues have enabled HEINEKEN to further improve the currency and maturity profile of its long-term debt.

The EMTN Programme and the notes issued thereunder are listed on the Luxembourg Stock Exchange. HEINEKEN still has a capacity of EUR5 billion under this
programme. HEINEKEN is in the process of updating the programme.

Incurrence covenant

HEINEKEN has an incurrence covenant in some of its financing facilities. This incurrence covenant is calculated by dividing net debt (calculated in
accordance with the consolidation method of the 2007 Annual Accounts) by EBITDA (beia) (also calculated in accordance with the consolidation method of the 2007 Annual Accounts and including the pro-forma full-year EBITDA of any acquisitions made in
2012). As at 31 December 2012 this ratio was 2.8 (2011: 2.1). If the ratio would be beyond a level of 3.5, the incurrence covenant would prevent us from conducting further significant debt financed acquisitions.



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26. Finance lease liabilities

Finance lease liabilities are payable as follows:



|                           |  |                            |    |  |          |  |    |                                      |  |  |                            |  |  |          |    |  |                                      |  |    |   |  |  |    | 
|-------------------------- |  | -------------------------- | -- |  | -------- |  | -- | ------------------------------------ |  |  | -------------------------- |  |  | -------- | -- |  | ------------------------------------ |  | -- | - |  |  | -- | 
|                           |  | Futureminimumleasepayments |    |  | Interest |  |    | Present valueof minimumleasepayments |  |  | Futureminimumleasepayments |  |  | Interest |    |  | Present valueof minimumleasepayments | 
|In millions of EUR         |  | 2012                       |    |  | 2012     |  |    | 2012                                 |  |  | 2011                       |  |  | 2011     |    |  | 2011                                 | 
|Less than one year         |  |                            | 16 |  |          |  |   |                                      |  |  | 16                         |  |  |          | 7  |  |                                      |  | (1 | ) |  |  | 6  | 
|Between one and five years |  |                            | 21 |  |          |  | (1 | )                                    |  |  | 20                         |  |  |          | 27 |  |                                      |  | (1 | ) |  |  | 26 | 
|More than five years       |  |                            | 2  |  |          |  |   |                                      |  |  | 2                          |  |  |          | 7  |  |                                      |  |   |   |  |  | 7  | 
|                           |  |                            | 39 |  |          |  | (1 | )                                    |  |  | 38                         |  |  |          | 41 |  |                                      |  | (2 | ) |  |  | 39 | 
|                           |  |                            |    |  |          |  |    |                                      |  |  |                            |  |  |          |    |  |                                      |  |    |   |  |  |    | 

27. Non-GAAP measures

In the internal management reports HEINEKEN measures its performance primarily based on EBIT and EBIT (beia), these are non-GAAP
measures not calculated in accordance with IFRS. A similar non-GAAP adjustment can be made to the IFRS profit or loss as defined in IAS 1 paragraph 7 being the total of income less expense.

Exceptional items are defined as items of income and expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain the performance of HEINEKEN for the
period. The table below presents the relationship with IFRS measures, the results from operating activities and profit and HEINEKEN non-GAAP measures being EBIT, EBIT (beia) and profit (beia) for the financial year 2012.

HEINEKEN updated its non-GAAP measure definition to properly present the future impact of intangibles recognised in the APIPL/APB acquisition. Two
specific types of contract based intangible assets (beer licences and reacquired rights), that are similar to brands and customer relations, were added and HEINEKEN now refers to this group as acquisition related intangible assets. The update of the
definition has no impact on prior years.



|                                                                                             |  |       |       |   |       |  |       |  
|-------------------------------------------------------------------------------------------- |  | ----- | ----- | - | ----- |  | ----- | -
|In millions of EUR                                                                           |  | 2012* |       |   | 2011* | 
|Results from operating activities                                                            |  |       | 3,691 |   |       |  | 2,215 |  
|Share of profit of associates and joint ventures and impairments thereof (net of income tax) |  |       | 213   |   |       |  | 240   |  
|HEINEKEN EBIT                                                                                |  |       | 3,904 |   |       |  | 2,455 |  
|Exceptional items and amortisation of acquisition related intangible assets included in EBIT |  |       | (992  | ) |       |  | 242   |  
|HEINEKEN EBIT (beia)                                                                         |  |       | 2,912 |   |       |  | 2,697 |  
|Profit attributable to equity holders of the Company                                         |  |       | 2,949 |   |       |  | 1,430 |  
|Exceptional items and amortisation of acquisition related intangible assets included in EBIT |  |       | (992  | ) |       |  | 242   |  
|Exceptional items included in finance costs                                                  |  |       | (206  | ) |       |  | (14   | )
|Exceptional items included in tax expense                                                    |  |       | (55   | ) |       |  | (74   | )
|HEINEKEN net profit beia                                                                     |  |       | 1,696 |   |       |  | 1,584 |  
|                                                                                             |  |       |       |   |       |  |       |  



|* | unaudited
|- | ---------

The 2012 exceptional items included
in EBIT contain the amortisation of acquisition related intangibles for EUR198 million (2011: EUR170 million). Additional exceptional items included in EBIT relating to the APIPL/APB acquisition are the gain on PHEI for EUR1,486 million, the
reversal of the inventory fair value adjustment in cost of goods sold for EUR76 million and acquisition related costs of EUR28 million. The remainder of EUR192 million primarily relates to restructuring activities in wholesale in Western Europe for
EUR97 million, impairment of assets for EUR37 million, HEINEKENs share in the write-off of deferred tax assets in an associate for EUR36 million and adjustments to an acquisition of EUR20 million outside the provisional period.



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Exceptional items in other net financing costs contain a pre-tax gain of EUR175 million for the sale of a
minority stake in a brewery in the Dominican Republic, a book gain of the existing stake in BraNa of EUR20 million and fair value changes of interest rate swaps of Scottish & Newcastle for EUR11 million that do not qualify for hedge
accounting.

The exceptional items in the tax expense are EUR53 million (2011: EUR47 million) related to acquisition related intangibles and
the remainder of EUR2 million represents the net impact of other exceptional items included in EBIT and finance cost.

EBIT and EBIT (beia)
are not financial measures calculated in accordance with IFRS. The presentation on these financial measures may not be comparable to similarly titled measures reported by other companies due to differences in the ways the measures are calculated.

28. Employee benefits



|                                                     |  |      |        |   |      |  |        |  
|---------------------------------------------------- |  | ---- | ------ | - | ---- |  | ------ | -
|In millions of EUR                                   |  | 2012 |        |   | 2011 | 
|Present value of unfunded obligations                |  |      | 113    |   |      |  | 96     |  
|Present value of funded obligations                  |  |      | 7,788  |   |      |  | 6,804  |  
|Total present value of obligations                   |  |      | 7,901  |   |      |  | 6,900  |  
|Fair value of defined benefit plan assets            |  |      | (6,401 | ) |      |  | (5,860 | )
|Present value of net obligations                     |  |      | 1,500  |   |      |  | 1,040  |  
|Asset ceiling items                                  |  |      | 1      |   |      |  | 14     |  
|Recognised liability for defined benefit obligations |  |      | 1,501  |   |      |  | 1,054  |  
|Other long-term employee benefits                    |  |      | 131    |   |      |  | 120    |  
|                                                     |  |      | 1,632  |   |      |  | 1,174  |  
|                                                     |  |      |        |   |      |  |        |  

Defined benefit plan assets comprise:



|                           |  |      |       |  |      |  |       | 
|-------------------------- |  | ---- | ----- |  | ---- |  | ----- | 
|In millions of EUR         |  | 2012 |       |  | 2011 | 
|Equity securities          |  |      | 2,867 |  |      |  | 2,520 | 
|Government bonds           |  |      | 2,726 |  |      |  | 2,534 | 
|Properties and real estate |  |      | 429   |  |      |  | 410   | 
|Other plan assets          |  |      | 379   |  |      |  | 396   | 
|                           |  |      | 6,401 |  |      |  | 5,860 | 
|                           |  |      |       |  |      |  |       | 

The primary goal of the Heineken pension funds is to monitor the mix of debt and equity securities in its investment
portfolio based on market expectations. Material investments within the portfolio are managed on an individual basis.

Liability for
defined benefit obligations

HEINEKEN makes contributions to a number of defined benefit plans that provide pension benefits for employees
upon retirement in a number of countries being mainly the Netherlands and the UK (82 per cent of the total DBO). Other countries with a defined benefit plan are: Ireland, Greece, Austria, Italy, France, Spain, Mexico, Belgium, Switzerland, Portugal
and Nigeria. In other countries the pension plans are defined contribution plans and/or similar arrangements for employees.

In Ireland the
defined benefit scheme for employees (actives) was closed in 2012 and was replaced by a defined contribution scheme.

Other long-term employee
benefits mainly relate to long-term bonus plans, termination benefits, medical plans and jubilee benefits.



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Movements in the present value of the defined benefit obligations



|                                                          |  |      |       |   |      |  |       |  
|--------------------------------------------------------- |  | ---- | ----- | - | ---- |  | ----- | -
|In millions of EUR                                        |  | 2012 |       |   | 2011 | 
|Defined benefit obligations as at 1 January               |  |      | 6,900 |   |      |  | 6,643 |  
|Changes in consolidation and reclassification             |  |      | (1    | ) |      |  |      |  
|Effect of movements in exchange rates                     |  |      | 99    |   |      |  | 75    |  
|Benefits paid                                             |  |      | (326  | ) |      |  | (307  | )
|Employee contributions                                    |  |      | 26    |   |      |  | 24    |  
|Current and past service costs and interest on obligation |  |      | 391   |   |      |  | 406   |  
|Effect of any curtailment or settlement                   |  |      | (41   | ) |      |  | (35   | )
|Actuarial (gains)/losses in other comprehensive income    |  |      | 853   |   |      |  | 94    |  
|Defined benefit obligations as at 31 December             |  |      | 7,901 |   |      |  | 6,900 |  
|                                                          |  |      |       |   |      |  |       |  

Movements in the present value of defined benefit plan assets



|                                                            |  |      |       |   |      |  |       |  
|----------------------------------------------------------- |  | ---- | ----- | - | ---- |  | ----- | -
|In millions of EUR                                          |  | 2012 |       |   | 2011 | 
|Fair value of defined benefit plan assets as at 1 January   |  |      | 5,860 |   |      |  | 5,646 |  
|Changes in consolidation and reclassification               |  |      | (1    | ) |      |  |      |  
|Effect of movements in exchange rates                       |  |      | 73    |   |      |  | 76    |  
|Contributions paid into the plan                            |  |      | 182   |   |      |  | 145   |  
|Benefits paid                                               |  |      | (326  | ) |      |  | (307  | )
|Expected return on defined benefit plan assets              |  |      | 322   |   |      |  | 315   |  
|Actuarial gains/(losses) in other comprehensive income      |  |      | 291   |   |      |  | (15   | )
|Fair value of defined benefit plan assets as at
31 December |  |      | 6,401 |   |      |  | 5,860 |  
|Actual return on defined benefit plan assets                |  |      | 610   |   |      |  | 307   |  
|                                                            |  |      |       |   |      |  |       |  

Expense recognised in profit or loss



|                                               |  |      |    |  |      |  |      |      |  |  |      |  
|---------------------------------------------- |  | ---- | -- |  | ---- |  | ---- | ---- |  |  | ---- | -
|In millions of EUR                             |  | Note |    |  | 2012 |  |      | 2011 | 
|Current service costs                          |  |      |    |  |      |  | 63   |      |  |  | 71   |  
|Interest on obligation                         |  |      |    |  |      |  | 330  |      |  |  | 340  |  
|Expected return on defined benefit plan assets |  |      |    |  |      |  | (322 | )    |  |  | (315 | )
|Past service costs                             |  |      |    |  |      |  | (2   | )    |  |  | (5   | )
|Effect of any curtailment or settlement        |  |      |    |  |      |  | (41  | )    |  |  | (35  | )
|                                               |  |      | 10 |  |      |  | 28   |      |  |  | 56   |  
|                                               |  |      |    |  |      |  |      |      |  |  |      |  



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Actuarial gains and losses recognised in other comprehensive income



|                                                       |  |      |       |  |      |  |     | 
|------------------------------------------------------ |  | ---- | ----- |  | ---- |  | --- | 
|In millions of EUR                                     |  | 2012 |       |  | 2011 | 
|Amount accumulated in retained earnings at 1 January   |  |      | 519   |  |      |  | 410 | 
|Recognised during the year                             |  |      | 562   |  |      |  | 109 | 
|Amount accumulated in retained earnings at 31 December |  |      | 1,081 |  |      |  | 519 | 
|                                                       |  |      |       |  |      |  |     | 

Principal actuarial assumptions as at the balance sheet date

The defined benefit plans in the Netherlands and the UK cover 87.4 per cent of the present value of the defined benefit plan assets (2011:
87.2 per cent), 82.2 per cent of the present value of the defined benefit obligations (2011: 82.8 per cent) and 60.1 per cent of the present value of net obligations (2011: 57.8 per cent) as at 31 December 2012.

For the Netherlands and the UK the following actuarial assumptions apply as at 31 December:



|                                                               |  |                 |     |  |      |  |     |      |  |  |      |  |  |  |     | 
|-------------------------------------------------------------- |  | --------------- | --- |  | ---- |  | --- | ---- |  |  | ---- |  |  |  | --- | 
|                                                               |  | The Netherlands |     |  | UK*  | 
|                                                               |  | 2012            |     |  | 2011 |  |     | 2012 |  |  | 2011 | 
|Discount rate as at 31 December                                |  |                 | 3.0 |  |      |  | 4.6 |      |  |  | 4.4  |  |  |  | 4.7 | 
|Expected return on defined benefit plan assets as at 1 January |  |                 | 5.5 |  |      |  | 5.5 |      |  |  | 6.1  |  |  |  | 6.2 | 
|Future salary increases                                        |  |                 | 2.0 |  |      |  | 3.0 |      |  |  |     |  |  |  |    | 
|Future pension increases                                       |  |                 | 1.0 |  |      |  | 1.0 |      |  |  | 2.9  |  |  |  | 3.0 | 
|Medical cost trend rate                                        |  |                 |    |  |      |  |    |      |  |  |     |  |  |  |    | 
|                                                               |  |                 |     |  |      |  |     |      |  |  |      |  |  |  |     | 



|* | The UK plan closed for future accruals leading to certain assumptions being equal to zero.
|- | ------------------------------------------------------------------------------------------

For the other defined benefit plans the following actuarial assumptions apply at 31 December:



|                                                               |  |                                          |          |  |              |  |          |                           |  |  |      |  |  |      |          |  |      |  |      |  |  |  |      | 
|-------------------------------------------------------------- |  | ---------------------------------------- | -------- |  | ------------ |  | -------- | ------------------------- |  |  | ---- |  |  | ---- | -------- |  | ---- |  | ---- |  |  |  | ---- | 
|                                                               |  | Other Western, Centraland Eastern Europe |          |  | The Americas |  |          | Africa and theMiddle East | 
|                                                               |  | 2012                                     |          |  | 2011         |  |          | 2012                      |  |  | 2011 |  |  | 2012 |          |  | 2011 | 
|Discount rate as at 31 December                                |  |                                          | 2.0-3.2  |  |              |  | 2.9-4.8  |                           |  |  | 6.7  |  |  |      | 7.6-10.7 |  |      |  | 14.0 |  |  |  | 13.0 | 
|Expected return on defined benefit plan assets as at 1 January |  |                                          | 2.4-4.9  |  |              |  | 3.3-7.3  |                           |  |  | 6.7  |  |  |      | 7.6      |  |      |  |     |  |  |  |     | 
|Future salary increases                                        |  |                                          | 1.0-10.0 |  |              |  | 1.0-10.0 |                           |  |  | 3.8  |  |  |      | 3.8      |  |      |  | 10.8 |  |  |  | 12.0 | 
|Future pension increases                                       |  |                                          | 1.0-2.5  |  |              |  | 1.0-2.1  |                           |  |  | 2.8  |  |  |      | 2.9      |  |      |  |     |  |  |  |     | 
|Medical cost trend rate                                        |  |                                          | 3.4-4.5  |  |              |  | 3.5      |                           |  |  | 5.1  |  |  |      | 5.1      |  |      |  | 10.0 |  |  |  |     | 
|                                                               |  |                                          |          |  |              |  |          |                           |  |  |      |  |  |      |          |  |      |  |      |  |  |  |      | 

Assumptions regarding future mortality rates are based on published statistics and mortality tables. For the Netherlands
the rates are obtained from the AG-Prognosetafel 2012-2062, fully generational. Correction factors from TowersWatson are applied on these. For the UK the rates are obtained from the ContinuousContinuous Mortality Investigation 2012
projection model.

The overall expected long-term rate of return on assets is 5.6 per cent (2011: 5.5 per cent), which is based on
the asset mix and the expected rate of return on each major asset class, as managed by the pension funds.

Assumed healthcare cost trend rates
have no effect on the amounts recognised in profit or loss. A one percentage point change in assumed healthcare cost trend rates would not have any effect on profit or loss neither on the statement of financial position as at 31 December 2012.



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Based on the tri-annual review finalised in early 2010, HEINEKEN has agreed a 12-year plan aiming to fund
the recovery of the Scottish & Newcastle Pension Plan through additional Company contributions. These could total GBP504 million of which GBP65 million has been paid to December 2012. As at 31 December 2012 the IAS 19 present value of
the net obligations of the Scottish & Newcastle Pension Plan represents a GBP331 million (EUR405 million) deficit. No additional liability has to be recognised as the net present value of the minimum funding requirement does not exceed the
net obligation. The next review of the funding position and the recovery plan commenced in October 2012 and is expected to be finalised during 2013.

The Group expects the 2013 contributions to be paid for the defined benefit plan to be in line with 2012.

Historical information



|                                                                              |  |      |        |   |      |  |        |      |  |  |        |   |  |      |        |   |  |  |        |  
|----------------------------------------------------------------------------- |  | ---- | ------ | - | ---- |  | ------ | ---- |  |  | ------ | - |  | ---- | ------ | - |  |  | ------ | -
|In millions of EUR                                                            |  | 2012 |        |   | 2011 |  |        | 2010 |  |  | 2009   |   |  | 2008 |       
|Present value of the defined benefit obligation                               |  |      | 7,901  |   |      |  | 6,900  |      |  |  | 6,643  |   |  |      | 5,936  |   |  |  | 4,963  |  
|Fair value of defined benefit plan assets                                     |  |      | (6,401 | ) |      |  | (5,860 | )    |  |  | (5,646 | ) |  |      | (4,858 | ) |  |  | (4,231 | )
|Deficit in the plan                                                           |  |      | 1,500  |   |      |  | 1,040  |      |  |  | 997    |   |  |      | 1,078  |   |  |  | 732    |  
|                                                                              |  |      |        |   |      |  |        |      |  |  |        |   |  |      |        |   |  |  |        |  
|Experience adjustments arising on plan liabilities, losses/(gains)            |  |      | (170   | ) |      |  | (30    | )    |  |  | (24    | ) |  |      | (116   | ) |  |  | 71     |  
|Experience adjustments arising on defined benefit plan assets, (losses)/gains |  |      | 291    |   |      |  | (15    | )    |  |  | 320    |   |  |      | 313    |   |  |  | (817   | )
|                                                                              |  |      |        |   |      |  |        |      |  |  |        |   |  |      |        |   |  |  |        |  

29. Share-based payments  Long-Term Variable Award

As from 1 January 2005 HEINEKEN established a performance-based share plan (Long-Term Variable award; LTV) for the Executive Board. As from 1 January 2006 a similar plan was established for
senior management. Under this LTV share rights are awarded to incumbents on an annual basis. The vesting of these rights is subject to the performance of Heineken N.V. on specific performance conditions over a three year period.

The performance conditions for LTV 2010-2012, LTV 2011-2013 and LTV 2012-2014 are the same for the Executive Board and senior management and comprise
solely of internal financial measures, being Organic Gross Profit beia growth, Organic EBIT beia growth, Earnings Per Share (EPS) beia growth and Free Operating Cash Flow.

At target performance, 100 per cent of the awarded share rights vest. At threshold performance, 50 per cent of the awarded share rights vest. As from LTV 2011-2013 at maximum performance
200 per cent of the awarded share rights vest for the Executive Board as well as senior managers contracted by the US, Mexico and Brazil, and 175 per cent vest for all other senior managers. For LTV 2010-2012 the maximum vesting is
150 per cent of target vesting for all participants.

The performance period for share rights granted in 2010 was from 1 January
2010 to 31 December 2012. The performance period for share rights granted in 2011 is from 1 January 2011 to 31 December 2013. The performance period for the share rights granted in 2012 is from 1 January 2012 to 31 December
2014. The vesting date for the Executive Board is within five business days, and for senior management the latest of 1 April and 20 business days after the publication of the annual results of 2012, 2013 and 2014 respectively.

As HEINEKEN will withhold the tax related to vesting on behalf of the individual employees, the number of Heineken N.V. shares to be received by the
Executive Board and senior management will be a net number.



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The terms and conditions of the share rights granted are as follows:



|                                                  |  |         |         |  |                     |  |       |                    |  |                                                         |  |  |         | 
|------------------------------------------------- |  | ------- | ------- |  | ------------------- |  | ----- | ------------------ |  | ------------------------------------------------------- |  |  | ------- | 
|Grant date/employees entitled                     |  | Number* |         |  | Based on shareprice |  |       | Vesting conditions |  | Contractual lifeof rights                               | 
|Share rights granted to Executive Board in 2010   |  |         | 55,229  |  |                     |  | 33.27 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|Share rights granted to senior management in 2010 |  |         | 516,765 |  |                     |  | 33.27 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|Share rights granted to Executive Board in 2011   |  |         | 65,072  |  |                     |  | 36.69 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|Share rights granted to senior management in 2011 |  |         | 730,090 |  |                     |  | 36.69 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|Share rights granted to Executive Board in 2012   |  |         | 66,746  |  |                     |  | 35.77 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|Share rights granted to senior management in 2012 |  |         | 703,382 |  |                     |  | 35.77 |                    |  | Continued service, 100% internal performance conditions |  |  | 3 years | 
|                                                  |  |         |         |  |                     |  |       |                    |  |                                                         |  |  |         | 



|* | The number of shares is based on target performance.
|- | ----------------------------------------------------

No vesting occurred under the 2009-2011 LTV of the Executive Board. A total of 615,967 (gross) shares vested under the 2009-2011 LTV of senior management.

Based on internal performance, it is expected that approximately 328,346 shares of the 2010-2012 LTV will vest in 2013 for senior management and
Executive Board.

The number  as corrected for the expected performance for the various awards  and weighted average share price
per share under the LTV of senior management and Executive Board are as follows:



|                              |  |                                  |       |  |                            |  |           |                                  |  |  |                            |  |  |  |           |  
|----------------------------- |  | -------------------------------- | ----- |  | -------------------------- |  | --------- | -------------------------------- |  |  | -------------------------- |  |  |  | --------- | -
|                              |  | Weighted averageshare price 2012 |       |  | Number of sharerights 2012 |  |           | Weighted averageshare price 2011 |  |  | Number of sharerights 2011 | 
|Outstanding as at 1 January   |  |                                  | 29.14 |  |                            |  | 1,546,514 |                                  |  |  | 30.11                      |  |  |  | 1,575,880 |  
|Granted during the year       |  |                                  | 35.77 |  |                            |  | 770,128   |                                  |  |  | 36.69                      |  |  |  | 795,162   |  
|Forfeited during the year     |  |                                  | 35.44 |  |                            |  | (99,391   | )                                |  |  | 31.73                      |  |  |  | (119,856  | )
|Vested during the year        |  |                                  | 21.90 |  |                            |  | (615,967  | )                                |  |  | 44.22                      |  |  |  | (234,485  | )
|Performance adjustment        |  |                                  |      |  |                            |  | (243,458  | )                                |  |  |                           |  |  |  | (470,187  | )
|Outstanding as at 31 December |  |                                  | 35.42 |  |                            |  | 1,357,826 |                                  |  |  | 29.14                      |  |  |  | 1,546,514 |  
|                              |  |                                  |       |  |                            |  |           |                                  |  |  |                            |  |  |  |           |  

Under the extraordinary share plans 16,700 shares were granted and 2,192 (gross) shares vested. These extraordinary
grants only have a service condition and vest between 1 and 5 years. The expenses relating to these expected additional grants are recognised in profit or loss during the vesting period. Expenses recognised in 2012 are EUR1.1 million (2011: EUR0.4
million).

Personnel expenses



|                                               |  |      |    |  |      |  |    |      |  |  |    | 
|---------------------------------------------- |  | ---- | -- |  | ---- |  | -- | ---- |  |  | -- | 
|In millions of EUR                             |  | Note |    |  | 2012 |  |    | 2011 | 
|Share rights granted in 2009                   |  |      |    |  |      |  |   |      |  |  | 5  | 
|Share rights granted in 2010                   |  |      |    |  |      |  | 5  |      |  |  | 1  | 
|Share rights granted in 2011                   |  |      |    |  |      |  | 2  |      |  |  | 5  | 
|Share rights granted in 2012                   |  |      |    |  |      |  | 5  |      |  |  |   | 
|Total expense recognised as personnel expenses |  |      | 10 |  |      |  | 12 |      |  |  | 11 | 
|                                               |  |      |    |  |      |  |    |      |  |  |    | 



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30. Provisions



|                                      |  |      |   |  |               |  |     |                  |  |  |       |   |  |       |     |   |  |  |     |  
|------------------------------------- |  | ---- | - |  | ------------- |  | --- | ---------------- |  |  | ----- | - |  | ----- | --- | - |  |  | --- | -
|In millions of EUR                    |  | Note |   |  | Restructuring |  |     | Onerouscontracts |  |  | Other |   |  | Total |    
|Balance as at 1 January 2012          |  |      |   |  |               |  | 151 |                  |  |  | 42    |   |  |       | 396 |   |  |  | 589 |  
|Changes in consolidation              |  |      | 6 |  |               |  | 1   |                  |  |  |      |   |  |       | 2   |   |  |  | 3   |  
|Provisions made during the year       |  |      |   |  |               |  | 50  |                  |  |  | 6     |   |  |       | 70  |   |  |  | 126 |  
|Provisions used during the year       |  |      |   |  |               |  | (57 | )                |  |  | (10   | ) |  |       | (29 | ) |  |  | (96 | )
|Provisions reversed during the year   |  |      |   |  |               |  | (11 | )                |  |  | (4    | ) |  |       | (58 | ) |  |  | (73 | )
|Effect of movements in exchange rates |  |      |   |  |               |  |    |                  |  |  | 1     |   |  |       | (16 | ) |  |  | (15 | )
|Unwinding of discounts                |  |      |   |  |               |  | 4   |                  |  |  |      |   |  |       | 9   |   |  |  | 13  |  
|Balance as at 31 December 2012        |  |      |   |  |               |  | 138 |                  |  |  | 35    |   |  |       | 374 |   |  |  | 547 |  
|                                      |  |      |   |  |               |  |     |                  |  |  |       |   |  |       |     |   |  |  |     |  
|Non-current                           |  |      |   |  |               |  | 86  |                  |  |  | 24    |   |  |       | 308 |   |  |  | 418 |  
|Current                               |  |      |   |  |               |  | 52  |                  |  |  | 11    |   |  |       | 66  |   |  |  | 129 |  
|                                      |  |      |   |  |               |  | 138 |                  |  |  | 35    |   |  |       | 374 |   |  |  | 547 |  
|                                      |  |      |   |  |               |  |     |                  |  |  |       |   |  |       |     |   |  |  |     |  

Restructuring

The provision for restructuring of EUR138 million mainly relates to restructuring programmes in Spain, the Netherlands and Italy.

Other provisions

Included are, amongst others, surety and guarantees provided EUR23
million (2011: EUR27 million) and litigation and claims EUR202 million (2011: EUR207 million).

31. Trade and other payables



|                                           |  |      |    |  |      |  |       |      |  |  |       | 
|------------------------------------------ |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                         |  | Note |    |  | 2012 |  |       | 2011 | 
|Trade payables                             |  |      |    |  |      |  | 2,244 |      |  |  | 2,009 | 
|Returnable packaging deposits              |  |      |    |  |      |  | 512   |      |  |  | 490   | 
|Taxation and social security contributions |  |      |    |  |      |  | 751   |      |  |  | 665   | 
|Dividend                                   |  |      |    |  |      |  | 47    |      |  |  | 33    | 
|Interest                                   |  |      |    |  |      |  | 204   |      |  |  | 100   | 
|Derivatives                                |  |      |    |  |      |  | 53    |      |  |  | 164   | 
|Other payables                             |  |      |    |  |      |  | 299   |      |  |  | 243   | 
|Accruals and deferred income               |  |      |    |  |      |  | 1,163 |      |  |  | 920   | 
|                                           |  |      | 32 |  |      |  | 5,273 |      |  |  | 4,624 | 
|                                           |  |      |    |  |      |  |       |      |  |  |       | 



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32. Financial risk management and financial instruments

Overview

HEINEKEN has exposure to the
following risks from its use of financial instruments, as they arise in the normal course of HEINEKENs business:



| |  |  | Credit risk
| | - |  | -----------



| |  |  | Liquidity risk
| | - |  | --------------



| |  |  | Market risk.
| | - |  | ------------

This note
presents information about HEINEKENs exposure to each of the above risks, and it summarises HEINEKENs policies and processes that are in place for measuring and managing risk, including those related to capital management. Further
quantitative disclosures are included throughout these consolidated financial statements.

Risk management framework

The Executive Board, under the supervision of the Supervisory Board, has overall responsibility and sets rules for HEINEKENs risk management and
control systems. They are reviewed regularly to reflect changes in market conditions and the Groups activities. The Executive Board oversees the adequacy and functioning of the entire system of risk management and internal control, assisted by
Group departments.

The Global Treasury function focuses primarily on the management of financial risk and financial resources. Some of the
risk management strategies include the use of derivatives, primarily in the form of spot and forward exchange contracts and interest rate swaps, but options can be used as well. It is the Group policy that no speculative transactions are entered
into.

Credit risk

Credit
risk is the risk of financial loss to HEINEKEN if a customer or counterparty to a financial instrument fails to meet its contractual obligations, and arises principally from HEINEKENs receivables from customers and investment securities.

The economic crisis has impacted our regular business activities and performance, in particular in consumer spending and solvency. However,
the business impact differed across the regions and operations. Local management has assessed the risk exposure following Group instructions and is taking action to mitigate the higher than usual risks. Intensified and continuous focus is being
given in the areas of customers (managing trade receivables and loans) and suppliers (financial position of critical suppliers).

As at the
balance sheet date there were no significant concentrations of credit risk. The maximum exposure to credit risk is represented by the carrying amount of each financial instrument, including derivative financial instruments, in the consolidated
statement of financial position.

Loans to customers

HEINEKENs exposure to credit risk is mainly influenced by the individual characteristics of each customer. HEINEKENs held-to-maturity investments includes loans to customers, issued based on a
loan contract. Loans to customers are ideally secured by, amongst others, rights on property or intangible assets, such as the right to take possession of the premises of the customer. Interest rates calculated by HEINEKEN are at least based on the
risk-free rate plus a margin, which takes into account the risk profile of the customer and value of security given.

HEINEKEN establishes an
allowance for impairment of loans that represents its estimate of incurred losses. The main components of this allowance are a specific loss component that relates to individually significant exposures, and a collective loss component established
for groups of similar customers in respect of losses that have been incurred but not yet identified. The collective loss allowance is determined based on historical data of payment statistics.

In a few countries the issuance of new loans is outsourced to third parties. In most cases, HEINEKEN issues sureties (guarantees) to the third party for
the risk of default by the customer.

Trade and other receivables

HEINEKENs local management has credit policies in place and the exposure to credit risk is monitored on an ongoing basis. Under the credit policies all customers requiring credit over a certain
amount are reviewed and new customers are analysed individually for creditworthiness before HEINEKENs standard payment and delivery terms and conditions are offered. HEINEKENs review includes external ratings, where available, and in
some cases bank references. Purchase limits are established for each customer and these limits are reviewed regularly. As a result of the deteriorating economic circumstances since 2008, certain purchase limits have been redefined. Customers that
fail to meet HEINEKENs benchmark creditworthiness may transact with HEINEKEN only on a prepayment basis.



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In monitoring customer credit risk, customers are, on a country base, grouped according to their credit
characteristics, including whether they are an individual or legal entity, which type of distribution channel they represent, geographic location, industry, ageing profile, maturity and existence of previous financial difficulties. Customers that
are graded as high risk are placed on a restricted customer list, and future sales are made on a prepayment basis only with approval of Management.

HEINEKEN has multiple distribution models to deliver goods to end customers. Deliveries are done in some countries via own wholesalers, in other markets directly and in some others via third parties. As
such distribution models are country specific and on consolidated level diverse, as such the results and the balance sheet items cannot be split between types of customers on a consolidated basis. The various distribution models are also not
centrally managed or monitored.

HEINEKEN establishes an allowance for impairment that represents its estimate of incurred losses in respect
of trade and other receivables and investments. The components of this allowance are a specific loss component and a collective loss component.

Advances to customers

Advances to
customers relate to an upfront cash-discount to customers. The advances are amortised over the term of the contract as a reduction of revenue.

In monitoring customer credit risk, refer to the paragraph above relating to trade and other receivables.

Investments

HEINEKEN limits its
exposure to credit risk by only investing available cash balances in liquid securities and only with counterparties that have a credit rating of at least single A or equivalent for short-term transactions and AA- for long-term transactions. HEINEKEN
actively monitors these credit ratings.

Guarantees

HEINEKENs policy is to avoid issuing guarantees where possible unless this leads to substantial benefits for the Group. In cases where HEINEKEN does provide guarantees, such as to banks for loans
(to third parties), HEINEKEN aims to receive security from the third party.

Heineken N.V. has issued a joint and several liability statement
to the provisions of Section 403, Part 9, Book 2 of the Dutch Civil Code with respect to legal entities established in the Netherlands.

Exposure to credit risk

The carrying
amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the reporting date was:



|                                                           |  |      |    |  |      |  |       |      |  |  |       | 
|---------------------------------------------------------- |  | ---- | -- |  | ---- |  | ----- | ---- |  |  | ----- | 
|In millions of EUR                                         |  | Note |    |  | 2012 |  |       | 2011 | 
|Loans and advances to customers                            |  |      | 17 |  |      |  | 368   |      |  |  | 384   | 
|Indemnification receivable                                 |  |      | 17 |  |      |  | 136   |      |  |  | 156   | 
|Other long-term receivables                                |  |      | 17 |  |      |  | 148   |      |  |  | 178   | 
|Held-to-maturity investments                               |  |      | 17 |  |      |  | 4     |      |  |  | 5     | 
|Available-for-sale investments                             |  |      | 17 |  |      |  | 327   |      |  |  | 264   | 
|Non-current derivatives                                    |  |      | 17 |  |      |  | 116   |      |  |  | 142   | 
|Investments held for trading                               |  |      | 17 |  |      |  | 11    |      |  |  | 14    | 
|Trade and other receivables, excluding current derivatives |  |      | 20 |  |      |  | 2,500 |      |  |  | 2,223 | 
|Current derivatives                                        |  |      | 20 |  |      |  | 37    |      |  |  | 37    | 
|Cash and cash equivalents                                  |  |      | 21 |  |      |  | 1,037 |      |  |  | 813   | 
|                                                           |  |      |    |  |      |  | 4,684 |      |  |  | 4,216 | 
|                                                           |  |      |    |  |      |  |       |      |  |  |       | 



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The maximum exposure to credit risk for trade and other receivables (excluding derivatives) at the reporting
date by geographic region was:



|                           |  |      |       |  |      |  |       | 
|-------------------------- |  | ---- | ----- |  | ---- |  | ----- | 
|In millions of EUR         |  | 2012 |       |  | 2011 | 
|Western Europe             |  |      | 978   |  |      |  | 1,038 | 
|Central and Eastern Europe |  |      | 502   |  |      |  | 448   | 
|The Americas               |  |      | 225   |  |      |  | 405   | 
|Africa and the Middle East |  |      | 448   |  |      |  | 166   | 
|Asia Pacific               |  |      | 214   |  |      |  | 19    | 
|Head Office/eliminations   |  |      | 133   |  |      |  | 147   | 
|                           |  |      | 2,500 |  |      |  | 2,223 | 
|                           |  |      |       |  |      |  |       | 

Impairment losses

The ageing of trade and other receivables (excluding derivatives) at the reporting date was:



|                       |  |            |       |  |                 |  |      |            |  |  |                 |  |  |  |      |  
|---------------------- |  | ---------- | ----- |  | --------------- |  | ---- | ---------- |  |  | --------------- |  |  |  | ---- | -
|In millions of EUR     |  | Gross 2012 |       |  | Impairment 2012 |  |      | Gross 2011 |  |  | Impairment 2011 | 
|Not past due           |  |            | 2,052 |  |                 |  | (49  | )          |  |  | 1,909           |  |  |  | (67  | )
|Past due 0  30 days   |  |            | 323   |  |                 |  | (14  | )          |  |  | 233             |  |  |  | (17  | )
|Past due 31  120 days |  |            | 213   |  |                 |  | (67  | )          |  |  | 210             |  |  |  | (83  | )
|More than 120 days     |  |            | 373   |  |                 |  | (331 | )          |  |  | 349             |  |  |  | (311 | )
|                       |  |            | 2,961 |  |                 |  | (461 | )          |  |  | 2,701           |  |  |  | (478 | )
|                       |  |            |       |  |                 |  |      |            |  |  |                 |  |  |  |      |  

The movement in the allowance for impairment in respect of trade and other receivables (excluding derivatives) during the
year was as follows:



|                                      |  |      |     |   |      |  |     |  
|------------------------------------- |  | ---- | --- | - | ---- |  | --- | -
|In millions of EUR                    |  | 2012 |     |   | 2011 | 
|Balance as at 1 January               |  |      | 478 |   |      |  | 446 |  
|Changes in consolidation              |  |      | 1   |   |      |  |    |  
|Impairment loss recognised            |  |      | 104 |   |      |  | 104 |  
|Allowance used                        |  |      | (60 | ) |      |  | (17 | )
|Allowance released                    |  |      | (66 | ) |      |  | (47 | )
|Effect of movements in exchange rates |  |      | 4   |   |      |  | (8  | )
|Balance as at 31 December             |  |      | 461 |   |      |  | 478 |  
|                                      |  |      |     |   |      |  |     |  

The movement in the allowance for impairment in respect of loans during the year was as follows:



|                                      |  |      |     |   |      |  |     |  
|------------------------------------- |  | ---- | --- | - | ---- |  | --- | -
|In millions of EUR                    |  | 2012 |     |   | 2011 | 
|Balance as at 1 January               |  |      | 170 |   |      |  | 171 |  
|Changes in consolidation              |  |      |    |   |      |  |    |  
|Impairment loss recognised            |  |      | 38  |   |      |  | 10  |  
|Allowance used                        |  |      |    |   |      |  | (3  | )
|Allowance released                    |  |      | (53 | ) |      |  | (9  | )
|Effect of movements in exchange rates |  |      | 3   |   |      |  | 1   |  
|Balance as at 31 December             |  |      | 158 |   |      |  | 170 |  
|                                      |  |      |     |   |      |  |     |  



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Impairment losses recognised for trade and other receivables (excluding derivatives) and loans are part of
the other non-cash items in the consolidated statement of cash flows.

The income statement impact of EUR15 million (2011: EUR1 million) in
respect of loans and the income statement impact of EUR38 million (2011: EUR57 million) in respect of trade receivables (excluding derivatives) were included in expenses for raw materials, consumables and services.

The allowance accounts in respect of trade and other receivables and held-to-maturity investments are used to record impairment losses, unless HEINEKEN
is satisfied that no recovery of the amount owing is possible, at that point the amount considered irrecoverable is written off against the financial asset.

Liquidity risk

Liquidity risk is the risk that HEINEKEN will encounter difficulty in
meeting the obligations associated with its financial liabilities that are settled by delivering cash or another financial asset. HEINEKENs approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient
liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage to HEINEKENs reputation.

Recent times have proven the credit markets situation could be such that it is difficult to generate capital to finance long-term growth of the Company. Although currently the situation is more stable,
the Company has a clear focus on ensuring sufficient access to capital markets to finance long-term growth and to refinance maturing debt obligations. Financing strategies are under continuous evaluation. In addition, the Company focuses on a
further fine-tuning of the maturity profile of its long-term debts with its forecasted operating cash flows. Strong cost and cash management and controls over investment proposals are in place to ensure effective and efficient allocation of
financial resources.

Contractual maturities

The following are the contractual maturities of non-derivative financial liabilities and derivative financial assets and liabilities, including interest payments and excluding the impact of netting
agreements:



|                                                                       |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|---------------------------------------------------------------------- |  | -------------- | ------- | - | --------------------- |  | ------- | --------------- |  |  | --------- | - |  | --------- | ------ | - | -------------------- |  | ------ | - |  |  | ------ | -
|In millions of EUR                                                     |  | Carryingamount |         |   | Contractualcash flows |  |         | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |        |   | 2012More than5 years | 
|Financial liabilities                                                  |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|Interest-bearing liabilities                                           |  |                | (13,360 | ) |                       |  | (15,900 | )               |  |  | (2,683    | ) |  |           | (2,277 | ) |                      |  | (4,192 | ) |  |  | (6,748 | )
|Non-interest-bearing liabilities                                       |  |                | (21     | ) |                       |  | (47     | )               |  |  | (8        | ) |  |           | (22    | ) |                      |  | (13    | ) |  |  | (4     | )
|Trade and other payables, excluding interest dividends and derivatives |  |                | (4,969  | ) |                       |  | (4,969  | )               |  |  | (4,969    | ) |  |           |       |   |                      |  |       |   |  |  |       |  
|Derivative financial assets and (liabilities)                          |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|Interest rate swaps used for hedge accounting, net                     |  |                | 12      |   |                       |  | 46      |                 |  |  | 33        |   |  |           | (114   | ) |                      |  | 85     |   |  |  | 42     |  
|Forward exchange contracts used for hedge accounting, net              |  |                | 10      |   |                       |  | 7       |                 |  |  | 4         |   |  |           | 3      |   |                      |  |       |   |  |  |       |  
|Commodity derivatives used for hedge accounting, net                   |  |                | (22     | ) |                       |  | (21     | )               |  |  | (20       | ) |  |           | (1     | ) |                      |  |       |   |  |  |       |  
|Derivatives not used for hedge accounting, net                         |  |                | (11     | ) |                       |  | (17     | )               |  |  | (16       | ) |  |           | (1     | ) |                      |  |       |   |  |  |       |  
|                                                                       |  |                | (18,361 | ) |                       |  | (20,901 | )               |  |  | (7,659    | ) |  |           | (2,412 | ) |                      |  | (4,120 | ) |  |  | (6,710 | )
|                                                                       |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  



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The total carrying amount and contractual cash flows of derivatives are included in trade and other
receivables (note 20), other investments (note 17) and trade and other payables (note 31) and non-current non-interest bearing liabilities (note 25).



|                                                                        |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|----------------------------------------------------------------------- |  | -------------- | ------- | - | --------------------- |  | ------- | --------------- |  |  | --------- | - |  | --------- | ------ | - | -------------------- |  | ------ | - |  |  | ------ | -
|In millions of EUR                                                      |  | Carryingamount |         |   | Contractualcash flows |  |         | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |        |   | 2011More than5 years | 
|Financial liabilities                                                   |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|Interest-bearing liabilities                                            |  |                | (9,183  | ) |                       |  | (10,287 | )               |  |  | (1,543    | ) |  |           | (2,864 | ) |                      |  | (4,794 | ) |  |  | (1,086 | )
|Non-interest-bearing liabilities                                        |  |                | (27     | ) |                       |  | (20     | )               |  |  | 7         |   |  |           | (16    | ) |                      |  | (5     | ) |  |  | (6     | )
|Trade and other payables, excluding interest, dividends and derivatives |  |                | (4,327  | ) |                       |  | (4,327  | )               |  |  | (4,327    | ) |  |           |       |   |                      |  |       |   |  |  |       |  
|Derivative financial assets and (liabilities)                           |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  
|Interest rate swaps used for hedge accounting, net                      |  |                | 12      |   |                       |  | 9       |                 |  |  | (42       | ) |  |           | 26     |   |                      |  | (42    | ) |  |  | 67     |  
|Forward exchange contracts used for hedge accounting, net               |  |                | (46     | ) |                       |  | (43     | )               |  |  | (35       | ) |  |           | (8     | ) |                      |  |       |   |  |  |       |  
|Commodity derivatives used for hedge accounting, net                    |  |                | (26     | ) |                       |  | (26     | )               |  |  | (22       | ) |  |           | (4     | ) |                      |  |       |   |  |  |       |  
|Derivatives not used for hedge accounting, net                          |  |                | (102    | ) |                       |  | (97     | )               |  |  | (86       | ) |  |           | (10    | ) |                      |  | (1     | ) |  |  |       |  
|                                                                        |  |                | (13,699 | ) |                       |  | (14,791 | )               |  |  | (6,048    | ) |  |           | (2,876 | ) |                      |  | (4,842 | ) |  |  | (1,025 | )
|                                                                        |  |                |         |   |                       |  |         |                 |  |  |           |   |  |           |        |   |                      |  |        |   |  |  |        |  

The total carrying amount and contractual cash flows of derivatives are included in trade and other receivables (note
20), other investments (note 17), trade and other payables (note 31) and non-current non-interest-bearing liabilities (note 25).

Market
risk

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, commodity prices and equity
prices will affect HEINEKENs income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control market risk exposures within acceptable parameters, whilst optimising the return on
risk.

HEINEKEN uses derivatives in the ordinary course of business, and also incurs financial liabilities, in order to manage market risks.
Generally, HEINEKEN seeks to apply hedge accounting or make use of natural hedges in order to minimise the effects of foreign currency fluctuations in profit or loss.

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot and forward exchange contracts and options. Transactions are entered into with a
limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Foreign currency risk

HEINEKEN is
exposed to foreign currency risk on sales, purchases and borrowings that are denominated in a currency other than the respective functional currencies of HEINEKEN entities. The main currencies that give rise to this risk are the US dollar, euro and
British pound.



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In managing foreign currency risk, HEINEKEN aims to reduce the impact of short-term fluctuations on
earnings. Over the longer term, however, permanent changes in foreign exchange rates would have an impact on profit.

HEINEKEN hedges up to
90 per cent of its mainly intra-HEINEKEN US dollar cash flows on the basis of rolling cash flow forecasts in respect to forecasted sales and purchases. Cash flows in other foreign currencies are also hedged on the basis of rolling cash flow
forecasts. HEINEKEN mainly uses forward exchange contracts to hedge its foreign currency risk. The majority of the forward exchange contracts have maturities of less than one year after the balance sheet date.

The Company has a clear policy on hedging transactional exchange risks, which postpones the impact on financial results. Translation exchange risks are
hedged to a limited extent, as the underlying currency positions are generally considered to be long-term in nature. The result of the net investment hedging is recognised in the translation reserve as can be seen in the consolidated statement of
comprehensive income.

It is HEINEKENs policy to provide intra-HEINEKEN financing in the functional currency of subsidiaries where
possible to prevent foreign currency exposure on subsidiary level. The resulting exposure at Group level is hedged by means of forward exchange contracts. Intra-HEINEKEN financing in foreign currencies is mainly in British pounds, US dollars, Swiss
franc and Polish zloty. In some cases HEINEKEN elects to treat intra-HEINEKEN financing with a permanent character as equity and does not hedge the foreign currency exposure.

The principal amounts of HEINEKENs British pound, Nigerian naira, Singapore dollar, Polish zloty and Mexican peso bank loans and bond issues are used to hedge local operations, which generate cash
flows that have the same respective functional currencies. Corresponding interest on these borrowings is also denominated in currencies that match the cash flows generated by the underlying operations of HEINEKEN. This provides an economic hedge
without derivatives being entered into.

In respect of other monetary assets and liabilities denominated in currencies other than the
functional currencies of the Company and the various foreign operations, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying or selling foreign currencies at spot rates when necessary to address short-term imbalances.

Exposure to foreign currency risk

HEINEKENs transactional exposure to the British pound, US dollar and euro was as follows based on notional amounts. The euro column relates to transactional exposure to the euro within subsidiaries
which are reporting in other currencies.



|                                               |  |     |        |   |     |  |      |      |  |  |        |   |  |     |        |   |      |  |        |   |  |  |        |  
|---------------------------------------------- |  | --- | ------ | - | --- |  | ---- | ---- |  |  | ------ | - |  | --- | ------ | - | ---- |  | ------ | - |  |  | ------ | -
|                                               |  |     |        |   |     |  |      | 2012 |  |  |        |   |  |     |        |   | 2011 | 
|In millions                                    |  | EUR |        |   | GBP |  |      | USD  |  |  | EUR    |   |  | GBP |        |   | USD  | 
|Financial Assets                               |  |     |        |   |     |  |      |      |  |  |        |   |  |     |        |   |      |  |        |   |  |  |        |  
|Trade and other receivables                    |  |     | 12     |   |     |  |     |      |  |  | 10     |   |  |     | 14     |   |      |  | 1      |   |  |  | 12     |  
|Cash and cash equivalents                      |  |     | 72     |   |     |  |     |      |  |  | 92     |   |  |     | 52     |   |      |  | 60     |   |  |  | 21     |  
|Intragroup assets                              |  |     | 10     |   |     |  | 455  |      |  |  | 4,788  |   |  |     | 4      |   |      |  | 455    |   |  |  | 1,384  |  
|Financial Liabilities                          |  |     |        |   |     |  |      |      |  |  |        |   |  |     |        |   |      |  |        |   |  |  |        |  
|Interest bearing borrowings                    |  |     | (6     | ) |     |  | (858 | )    |  |  | (6,285 | ) |  |     | (50    | ) |      |  | (1,050 | ) |  |  | (3,082 | )
|Non-interest-bearing liabilities               |  |     | (1     | ) |     |  |     |      |  |  | (61    | ) |  |     |       |   |      |  |       |   |  |  | (75    | )
|Trade and other payables                       |  |     | (74    | ) |     |  |     |      |  |  | (33    | ) |  |     | (61    | ) |      |  |       |   |  |  | (34    | )
|Intragroup liabilities                         |  |     | (298   | ) |     |  |     |      |  |  | (715   | ) |  |     | (314   | ) |      |  |       |   |  |  | (502   | )
|Gross balance sheet exposure                   |  |     | (285   | ) |     |  | (403 | )    |  |  | (2,204 | ) |  |     | (355   | ) |      |  | (534   | ) |  |  | (2,276 | )
|Estimated forecast sales next year             |  |     | 71     |   |     |  | 10   |      |  |  | 1,476  |   |  |     | 119    |   |      |  | 16     |   |  |  | 1,041  |  
|Estimated forecast purchases next year         |  |     | (780   | ) |     |  | (1   | )    |  |  | (1,360 | ) |  |     | (442   | ) |      |  |       |   |  |  | (723   | )
|Gross exposure                                 |  |     | (994   | ) |     |  | (394 | )    |  |  | (2,088 | ) |  |     | (678   | ) |      |  | (518   | ) |  |  | (1,958 | )
|Net notional amount forward exchange contracts |  |     | (507   | ) |     |  | 483  |      |  |  | 1,216  |   |  |     | (851   | ) |      |  | 535    |   |  |  | 1,161  |  
|Net exposure                                   |  |     | (1,501 | ) |     |  | 89   |      |  |  | (872   | ) |  |     | (1,529 | ) |      |  | 17     |   |  |  | (797   | )
|Sensitivity analysis                           |  |     |        |   |     |  |      |      |  |  |        |   |  |     |        |   |      |  |        |   |  |  |        |  
|Equity                                         |  |     | 11     |   |     |  | 7    |      |  |  | 36     |   |  |     | 15     |   |      |  |       |   |  |  | 14     |  
|Profit or loss                                 |  |     |       |   |     |  | (1   | )    |  |  | (3     | ) |  |     |       |   |      |  |       |   |  |  |       |  
|                                               |  |     |        |   |     |  |      |      |  |  |        |   |  |     |        |   |      |  |        |   |  |  |        |  



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Included in the US dollar amounts are intra-HEINEKEN cash flows. Within the net notional amount forward
exchange contracts, the cross-currency interest rate swaps of HEINEKEN UK form the largest component.

Sensitivity analysis

A 10 per cent strengthening of the euro against the British pound and US dollar or, in case of the euro, a strengthening of the euro against all
other currencies as at 31 December would have increased (decreased) equity and profit by the amounts shown above. This analysis assumes that all other variables, in particular interest rates, remain constant. The analysis is performed on the
same basis as for 2011.

A 10 per cent weakening of the euro against the British pound and US dollar or, in case of the euro, a weakening
of the euro against all other currencies as at 31 December would have had the equal but opposite effect on the basis that all other variables remain constant.

Interest rate risk

In managing interest rate risk, HEINEKEN aims to reduce the impact of
short-term fluctuations on earnings. Over the longer term, however, permanent changes in interest rates would have an impact on profit.

HEINEKEN opts for a mix of fixed and variable interest rates in its financing operations, combined with the use of interest rate instruments. Currently
HEINEKENs interest rate position is more weighted towards fixed rather than floating. Interest rate instruments that can be used are interest rate swaps, forward rate agreements, caps and floors.

Swap maturity follows the maturity of the related loans and borrowings which have swap rates for the fixed leg ranging from 1.0 to 8.1 per cent
(2011: from 1.0 to 8.1 per cent).

Interest rate risk  Profile

At the reporting date the interest rate profile of HEINEKENs interest-bearing financial instruments was as follows:



|                                      |  |      |         |   |      |  |        |  
|------------------------------------- |  | ---- | ------- | - | ---- |  | ------ | -
|In millions of EUR                    |  | 2012 |         |   | 2011 | 
|Fixed rate instruments                |  |      |         |   |      |  |        |  
|Financial assets                      |  |      | 97      |   |      |  | 95     |  
|Financial liabilities                 |  |      | (11,133 | ) |      |  | (5,253 | )
|Interest rate swaps floating to fixed |  |      | (9      | ) |      |  | (1,051 | )
|                                      |  |      | (11,045 | ) |      |  | (6,209 | )
|                                      |  |      |         |   |      |  |        |  
|Variable rate instruments             |  |      |         |   |      |  |        |  
|Financial assets                      |  |      | 1,430   |   |      |  | 431    |  
|Financial liabilities                 |  |      | (2,054  | ) |      |  | (3,177 | )
|Interest rate swaps fixed to floating |  |      | 9       |   |      |  | 1,051  |  
|                                      |  |      | (615    | ) |      |  | (1,695 | )
|                                      |  |      |         |   |      |  |        |  



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Fair value sensitivity analysis for fixed rate instruments

During 2012, HEINEKEN opted to apply fair value hedge accounting on certain fixed rate financial liabilities. The fair value movements on these
instruments are recognised in profit or loss. The change in fair value on these instruments was EUR(30) million in 2012 (2011: EUR(30) million), which was offset by the change in fair value of the hedge accounting instruments, which was EUR18
million (2011: EUR36 million).

A change of 100 basis points in interest rates at the reporting date would have increased (decreased) equity
and profit or loss by the amounts shown below (after tax).



|                                     |  |                 |     |   |                                |  |     |                 |  |  |                       |   |  |  |     |  
|------------------------------------ |  | --------------- | --- | - | ------------------------------ |  | --- | --------------- |  |  | --------------------- | - |  |  | --- | -
|In millions of EUR                   |  | 100 bp increase |     |   | Profit or loss100 bp 
decrease |  |     | 100 bp increase |  |  | Equity100 bp decrease |  
|31 December 2012                     |  |                 |     |   |                                |  |     |                 |  |  |                       |   |  |  |     |  
|Instruments designated at fair value |  |                 | 11  |   |                                |  | (11 | )               |  |  | 20                    |   |  |  | (20 | )
|Interest rate swaps                  |  |                 | (6  | ) |                                |  | 6   |                 |  |  | (9                    | ) |  |  | 9   |  
|Fair value sensitivity (net)         |  |                 | 5   |   |                                |  | (5  | )               |  |  | 11                    |   |  |  | (11 | )
|                                     |  |                 |     |   |                                |  |     |                 |  |  |                       |   |  |  |     |  
|31 December 2011                     |  |                 |     |   |                                |  |     |                 |  |  |                       |   |  |  |     |  
|Instruments designated at fair value |  |                 | 29  |   |                                |  | (29 | )               |  |  | 29                    |   |  |  | (29 | )
|Interest rate swaps                  |  |                 | (20 | ) |                                |  | 21  |                 |  |  | (2                    | ) |  |  | 2   |  
|Fair value sensitivity (net)         |  |                 | 9   |   |                                |  | (8  | )               |  |  | 27                    |   |  |  | (27 | )
|                                     |  |                 |     |   |                                |  |     |                 |  |  |                       |   |  |  |     |  

As part of the acquisition of Scottish & Newcastle in 2008, HEINEKEN took over a portfolio of euro
floating-to-fixed interest rate swaps of which currently EUR400 million is still outstanding. Although interest rate risk is hedged economically, it is not possible to apply hedge accounting on this portfolio. A movement in interest rates will
therefore lead to a fair value movement in the profit or loss under the other net financing income/(expenses). Any related non-cash income or expenses in our profit or loss are expected to reverse over time.

Cash flow sensitivity analysis for variable rate instruments

A change of 100 basis points in interest rates constantly applied during the reporting period would have increased (decreased) equity and profit or loss by the amounts shown below (after tax). This
analysis assumes that all other variables, in particular foreign currency rates, remain constant and excludes any possible change in fair value of derivatives at period-end because of a change in interest rates. The analysis is performed on the same
basis as for 2011.



|                                          |  |                 |     |   |                                |  |    |                 |  |  |                       |   |  |  |    |  
|----------------------------------------- |  | --------------- | --- | - | ------------------------------ |  | -- | --------------- |  |  | --------------------- | - |  |  | -- | -
|In millions of EUR                        |  | 100 bp increase |     |   | Profit or loss100 bp 
decrease |  |    | 100 bp increase |  |  | Equity100 bp decrease |  
|31 December 2012                          |  |                 |     |   |                                |  |    |                 |  |  |                       |   |  |  |    |  
|Variable rate instruments                 |  |                 | (4  | ) |                                |  | 4  |                 |  |  | (4                    | ) |  |  | 4  |  
|Net interest rate swaps fixed to floating |  |                 |    |   |                                |  |   |                 |  |  |                      |   |  |  |   |  
|Cash flow sensitivity (net)               |  |                 | (4  | ) |                                |  | 4  |                 |  |  | (4                    | ) |  |  | 4  |  
|                                          |  |                 |     |   |                                |  |    |                 |  |  |                       |   |  |  |    |  
|31 December 2011                          |  |                 |     |   |                                |  |    |                 |  |  |                       |   |  |  |    |  
|Variable rate instruments                 |  |                 | (20 | ) |                                |  | 20 |                 |  |  | (20                   | ) |  |  | 20 |  
|Net interest rate swaps fixed to floating |  |                 | 8   |   |                                |  | (8 | )               |  |  | 8                     |   |  |  | (8 | )
|Cash flow sensitivity (net)               |  |                 | (12 | ) |                                |  | 12 |                 |  |  | (12                   | ) |  |  | 12 |  
|                                          |  |                 |     |   |                                |  |    |                 |  |  |                       |   |  |  |    |  

Commodity price risk

Commodity price risk is the risk that changes in commodity prices will affect HEINEKENs income. The objective of commodity price risk management is to manage and control commodity risk exposures
within acceptable parameters, whilst optimising the return on risk. The main commodity exposure relates to the purchase of cans, glass bottles, malt and utilities.



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Commodity price risk is in principle addressed by negotiating fixed prices in supplier contracts with various contract durations. So far, commodity hedging with financial counterparties by the
Company is limited to the incidental sale of surplus CO2 emission rights, aluminium hedging and, to a limited extent, gas hedging, which are done in accordance with risk policies. HEINEKEN does not enter into commodity contracts other than to meet
HEINEKENs expected usage and sale requirements. As at 31 December 2012, the market value of commodity swaps was EUR(22) million (2011: EUR(25) million).

Cash flow hedges

The following table indicates the periods in which the cash flows
associated with derivatives that are cash flow hedges, are expected to occur.



|                                                                                                                                                                                                                                             |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | -------------- | --- | - | ------------------ |  | ------ | --------------- |  |  | --------- | - |  | --------- | ---- | - | -------------------- |  | ---- | - |  |  | ---- | -
|In millions of EUR                                                                                                                                                                                                                           |  | Carryingamount |     |   | Expected cashflows |  |        | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |      |   | 2012More than5 years | 
|Interest rate swaps:                                                                                                                                                                                                                         |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 96  |   |                    |  | 1,752  |                 |  |  | 85        |   |  |           | 82   |   |                      |  | 696  |   |  |  | 889  |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (26 | ) |                    |  | (1,632 | )               |  |  | (89       | ) |  |           | (79  | ) |                      |  | (617 | ) |  |  | (847 | )
|Forward exchange contracts:                                                                                                                                                                                                                  |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 28  |   |                    |  | 1,296  |                 |  |  | 1,150     |   |  |           | 146  |   |                      |  |     |   |  |  |     |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (16 | ) |                    |  | (1,288 | )               |  |  | (1,145    | ) |  |           | (143 | ) |                      |  |     |   |  |  |     |  
|Commodity derivatives:                                                                                                                                                                                                                       |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 1   |   |                    |  | 1      |                 |  |  | 1         |   |  |           |     |   |                      |  |     |   |  |  |     |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (23 | ) |                    |  | (23    | )               |  |  | (22       | ) |  |           | (1   | ) |                      |  |     |   |  |  |     |  
|                                                                                                                                                                                                                                             |  |                | 60  |   |                    |  | 106    |                 |  |  | (20       | ) |  |           | 5    |   |                      |  | 79   |   |  |  | 42   |  
|                                                                                                                                                                                                                                             |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|                                                                                                                                                                                                                                            
|The periods in which the cash flows associated with forward exchange contracts that are cash flow hedges are expected to impact profit or loss is on average two months
earlier than the occurrence of the cash flows as in the above table. | 
|                                                                                                                                                                                                                                             |  |                |     |   |                    | 
|In millions of EUR                                                                                                                                                                                                                           |  | Carryingamount |     |   | Expected cashflows |  |        | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |      |   | 2011More than5 years | 
|Interest rate swaps:                                                                                                                                                                                                                         |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 170 |   |                    |  | 1,904  |                 |  |  | 120       |   |  |           | 107  |   |                      |  | 726  |   |  |  | 951  |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (48 | ) |                    |  | (1,786 | )               |  |  | (136      | ) |  |           | (108 | ) |                      |  | (658 | ) |  |  | (884 | )
|Forward exchange contracts:                                                                                                                                                                                                                  |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 15  |   |                    |  | 1,078  |                 |  |  | 871       |   |  |           | 207  |   |                      |  |     |   |  |  |     |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (49 | ) |                    |  | (1,111 | )               |  |  | (896      | ) |  |           | (215 | ) |                      |  |     |   |  |  |     |  
|Commodity derivatives:                                                                                                                                                                                                                       |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  
|Assets                                                                                                                                                                                                                                       |  |                | 11  |   |                    |  | 11     |                 |  |  | 11        |   |  |           |     |   |                      |  |     |   |  |  |     |  
|Liabilities                                                                                                                                                                                                                                  |  |                | (36 | ) |                    |  | (36    | )               |  |  | (32       | ) |  |           | (4   | ) |                      |  |     |   |  |  |     |  
|                                                                                                                                                                                                                                             |  |                | 63  |   |                    |  | 60     |                 |  |  | (62       | ) |  |           | (13  | ) |                      |  | 68   |   |  |  | 67   |  
|                                                                                                                                                                                                                                             |  |                |     |   |                    |  |        |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |      |  



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##### Table of Contents

Fair value hedges/net investment hedges

The following table indicates the periods in which the cash flows associated with derivatives that are fair value hedges or net investment hedges are expected to occur.



|                            |  |                |     |   |                    |  |      |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |   | 
|--------------------------- |  | -------------- | --- | - | ------------------ |  | ---- | --------------- |  |  | --------- | - |  | --------- | ---- | - | -------------------- |  | ---- | - |  |  | - | 
|In millions of EUR          |  | Carryingamount |     |   | Expected cashflows |  |      | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |      |   | 2012More than5 years | 
|Interest rate swaps:        |  |                |     |   |                    |  |      |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |   | 
|Assets                      |  |                | 19  |   |                    |  | 780  |                 |  |  | 48        |   |  |           | 492  |   |                      |  | 240  |   |  |  |  | 
|Liabilities                 |  |                | (77 | ) |                    |  | (849 | )               |  |  | (6        | ) |  |           | (609 | ) |                      |  | (234 | ) |  |  |  | 
|Forward exchange contracts: |  |                |     |   |                    |  |      |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |   | 
|Assets                      |  |                |    |   |                    |  | 181  |                 |  |  | 181       |   |  |           |     |   |                      |  |     |   |  |  |  | 
|Liabilities                 |  |                | (2  | ) |                    |  | (183 | )               |  |  | (183      | ) |  |           |     |   |                      |  |     |   |  |  |  | 
|                            |  |                | (60 | ) |                    |  | (71  | )               |  |  | 40        |   |  |           | (117 | ) |                      |  | 6    |   |  |  |  | 
|                            |  |                |     |   |                    |  |      |                 |  |  |           |   |  |           |      |   |                      |  |      |   |  |  |   | 



|                            |  |                |      |   |                    |  |        |                 |  |  |           |   |  |           |     |   |                      |  |      |   |  |  |   | 
|--------------------------- |  | -------------- | ---- | - | ------------------ |  | ------ | --------------- |  |  | --------- | - |  | --------- | --- | - | -------------------- |  | ---- | - |  |  | - | 
|In millions of EUR          |  | Carryingamount |      |   | Expected cashflows |  |        | Less than1 year |  |  | 1-2 years |   |  | 2-5 years |     |   | 2011More than5 years | 
|Interest rate swaps:        |  |                |      |   |                    |  |        |                 |  |  |           |   |  |           |     |   |                      |  |      |   |  |  |   | 
|Assets                      |  |                | 27   |   |                    |  | 967    |                 |  |  | 171       |   |  |           | 49  |   |                      |  | 747  |   |  |  |  | 
|Liabilities                 |  |                | (136 | ) |                    |  | (1,059 | )               |  |  | (180      | ) |  |           | (22 | ) |                      |  | (857 | ) |  |  |  | 
|Forward exchange contracts: |  |                |      |   |                    |  |        |                 |  |  |           |   |  |           |     |   |                      |  |      |   |  |  |   | 
|Assets                      |  |                |     |   |                    |  | 177    |                 |  |  | 177       |   |  |           |    |   |                      |  |     |   |  |  |  | 
|Liabilities                 |  |                | (12  | ) |                    |  | (187   | )               |  |  | (187      | ) |  |           |    |   |                      |  |     |   |  |  |  | 
|                            |  |                | (121 | ) |                    |  | (102   | )               |  |  | (19       | ) |  |           | 27  |   |                      |  | (110 | ) |  |  |  | 
|                            |  |                |      |   |                    |  |        |                 |  |  |           |   |  |           |     |   |                      |  |      |   |  |  |   | 

Capital management

There were no major changes in HEINEKENs approach to capital management during the year. The Executive Boards policy is to maintain a strong capital base so as to maintain investor, creditor
and market confidence and to sustain future development of business and acquisitions. Capital is herein defined as equity attributable to equity holders of the Company (total equity minus non-controlling interests).

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves explained in note 22. Shares are purchased to meet the
requirements under the Long and Short-Term Incentive Plan and the extraordinary share plan as further explained in note 29.

Fair values

The fair values of financial assets and liabilities that differ from the carrying amounts shown in the statement of financial position are
as follows:



|                                   |  |                     |        |   |                |  |        |                     |  |  |                |   |  |  |        |  
|---------------------------------- |  | ------------------- | ------ | - | -------------- |  | ------ | ------------------- |  |  | -------------- | - |  |  | ------ | -
|In millions of EUR                 |  | Carrying amount2012 |        |   | Fair value2012 |  |        | Carrying amount2011 |  |  | Fair value2011 |  
|Bank loans                         |  |                     | (2,002 | ) |                |  | (2,002 | )                   |  |  | (3,986         | ) |  |  | (4,017 | )
|Unsecured bond issues              |  |                     | (8,806 | ) |                |  | (9,126 | )                   |  |  | (2,493         | ) |  |  | (2,727 | )
|Finance lease liabilities          |  |                     | (38    | ) |                |  | (38    | )                   |  |  | (39            | ) |  |  | (39    | )
|Other interest-bearing liabilities |  |                     | (1,840 | ) |                |  | (1,840 | )                   |  |  | (2,009         | ) |  |  | (2,039 | )
|                                   |  |                     |        |   |                |  |        |                     |  |  |                |   |  |  |        |  



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Basis for determining fair values

The significant methods and assumptions used in estimating the fair values of financial instruments reflected in the table above are discussed in note 4.

Fair value hierarchy

IFRS 7 requires
disclosure of fair value measurements by level of the following fair value measurement hierarchy:



| |  |  | Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1)
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or
indirectly (that is, derived from prices) (level 2)
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3).
| | - |  | ---------------------------------------------------------------------------------------------------------------



|                                                                |  |         |     |  |         |  |     |         |  |  |     | 
|--------------------------------------------------------------- |  | ------- | --- |  | ------- |  | --- | ------- |  |  | --- | 
|31 December 2012                                                |  | Level 1 |     |  | Level 2 |  |     | Level 3 | 
|Available-for-sale investments                                  |  |         | 193 |  |         |  |    |         |  |  | 134 | 
|Non-current derivative assets                                   |  |         |    |  |         |  | 116 |         |  |  |    | 
|Current derivative assets                                       |  |         |    |  |         |  | 37  |         |  |  |    | 
|Investments held for trading                                    |  |         | 11  |  |         |  |    |         |  |  |    | 
|                                                                |  |         | 204 |  |         |  | 153 |         |  |  | 134 | 
|                                                                |  |         |     |  |         |  |     |         |  |  |     | 
|Non-current derivative liabilities                              |  |         |    |  |         |  | 111 |         |  |  |    | 
|Current derivative liabilities                                  |  |         |    |  |         |  | 53  |         |  |  |    | 
|                                                                |  |         |    |  |         |  | 164 |         |  |  |    | 
|                                                                |  |         |     |  |         |  |     |         |  |  |     | 
|                                                                |  |         |    
|31 December 2011                                                |  | Level 1 |     |  | Level 2 |  |     | Level 3 | 
|Available-for-sale investments                                  |  |         | 81  |  |         |  |    |         |  |  | 183 | 
|Non-current derivative assets                                   |  |         |    |  |         |  | 142 |         |  |  |    | 
|Current derivative assets                                       |  |         |    |  |         |  | 37  |         |  |  |    | 
|Investments held for trading                                    |  |         | 14  |  |         |  |    |         |  |  |    | 
|                                                                |  |         | 95  |  |         |  | 179 |         |  |  | 183 | 
|                                                                |  |         |     |  |         |  |     |         |  |  |     | 
|Non-current derivative liabilities                              |  |         |    |  |         |  | 177 |         |  |  |    | 
|Current derivative liabilities                                  |  |         |    |  |         |  | 164 |         |  |  |    | 
|                                                                |  |         |    |  |         |  | 341 |         |  |  |    | 
|                                                                |  |         |     |  |         |  |     |         |  |  |     | 
|                                                                |  |         |    
|In millions of EUR                                              |  |         |     |  | 2012    |  |     | 2011    | 
|Available-for-sale investments based on level 3                 |  |         |     |  |         |  |     |         |  |  |     | 
|Balance as at 1 January                                         |  |         |     |  |         |  | 183 |         |  |  | 120 | 
|Fair value adjustments recognised in other comprehensive income |  |         |     |  |         |  | 1   |         |  |  | 61  | 
|Disposals                                                       |  |         |     |  |         |  | (50 | )       |  |  |    | 
|Transfers                                                       |  |         |     |  |         |  |    |         |  |  | 2   | 
|Balance as at 31 December                                       |  |         |     |  |         |  | 134 |         |  |  | 183 | 



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33. Off-balance sheet commitments



|                                      |  |           |       |  |                 |  |       |           |  |  |                  |  |  |            |     |  |  |  |       | 
|------------------------------------- |  | --------- | ----- |  | --------------- |  | ----- | --------- |  |  | ---------------- |  |  | ---------- | --- |  |  |  | ----- | 
|In millions of EUR                    |  | Total2012 |       |  | Less than 1year |  |       | 1-5 years |  |  | More than5 years |  |  | Total 2011 |    
|Lease & operational lease commitments |  |           | 618   |  |                 |  | 143   |           |  |  | 302              |  |  |            | 173 |  |  |  | 503   | 
|Property, plant & equipment ordered   |  |           | 136   |  |                 |  | 133   |           |  |  | 3                |  |  |            |    |  |  |  | 50    | 
|Raw materials purchase contracts      |  |           | 3,806 |  |                 |  | 1,416 |           |  |  | 2,227            |  |  |            | 163 |  |  |  | 3,843 | 
|Other off-balance sheet obligations   |  |           | 2,139 |  |                 |  | 400   |           |  |  | 1,129            |  |  |            | 610 |  |  |  | 2,589 | 
|Off-balance sheet obligations         |  |           | 6,699 |  |                 |  | 2,092 |           |  |  | 3,661            |  |  |            | 946 |  |  |  | 6,985 | 
|                                      |  |           |       |  |                 |  |       |           |  |  |                  |  |  |            |     |  |  |  |       | 
|Undrawn committed bank facilities     |  |           | 1,832 |  |                 |  | 121   |           |  |  | 1,711            |  |  |            |    |  |  |  | 1,274 | 
|                                      |  |           |       |  |                 |  |       |           |  |  |                  |  |  |            |     |  |  |  |       | 

HEINEKEN leases buildings, cars and equipment in the ordinary course of business.

Raw material contracts include long-term purchase contracts with suppliers in which prices are fixed or will be agreed based upon predefined price
formulas. These contracts mainly relate to malt, bottles and cans.

During the year ended 31 December 2012 EUR265 million (2011: EUR241
million) was recognised as an expense in profit or loss in respect of operating leases and rent.

Other off-balance sheet obligations mainly
include distribution, rental, service and sponsorship contracts.

Committed bank facilities are credit facilities on which a commitment fee is
paid as compensation for the banks requirement to reserve capital. For the details of these committed bank facilities see note 25. The bank is legally obliged to provide the facility under the terms and conditions of the agreement.

34. Contingencies

Netherlands

On 19 December 2012 the European Court of Justice in Luxembourg confirmed the fine imposed on HEINEKEN for their participation in a
cartel on the Dutch market from 1996 to 1999. This judgement is not subject to appeal. The fine was paid in 2007 and was treated as an expense in the 2007 Annual Report.

Brazil

As part of the acquisition of the beer operations of FEMSA, HEINEKEN also inherited
existing legal proceedings with labour unions, tax authorities and other parties of its, now wholly-owned, subsidiaries Cervejarias Kaiser and Cervejarias Kaiser Nordeste (jointly, Heineken Brasil). The proceedings have arisen in the ordinary course
of business and are common in the current economic and legal environment of Brazil. The proceedings have partly been provided for, see note 30. The contingent amount being claimed against Heineken Brasil resulting from such proceedings as at
31 December 2012 is EUR663 million. Such contingencies were classified by legal counsel as less than probable but more than remote of being settled against Heineken Brasil. However, HEINEKEN believes that the ultimate resolution of such legal
proceedings will not have a material adverse effect on its consolidated financial position or result of operations. HEINEKEN does not expect any significant liability to arise from these contingencies. A significant part of the aforementioned
contingencies (EUR367 million) are tax related and qualify for indemnification by FEMSA, see note 17.



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As is customary in Brazil, Heineken Brasil has been requested by the tax authorities to collateralise tax
contingencies currently in litigation amounting to EUR292 million by either pledging fixed assets or entering into available lines of credit which cover such contingencies.

Guarantees



|                                                 |  |            |     |  |                 |  |     |           |  |  |                  |  |  |            |     |  |  |  |     | 
|------------------------------------------------ |  | ---------- | --- |  | --------------- |  | --- | --------- |  |  | ---------------- |  |  | ---------- | --- |  |  |  | --- | 
|In millions of EUR                               |  | Total 2012 |     |  | Less than 1year |  |     | 1-5 years |  |  | More than5 years |  |  | Total 2011 |    
|Guarantees to banks for loans (to third parties) |  |            | 300 |  |                 |  | 194 |           |  |  | 95               |  |  |            | 11  |  |  |  | 339 | 
|Other guarantees                                 |  |            | 358 |  |                 |  | 63  |           |  |  | 5                |  |  |            | 290 |  |  |  | 372 | 
|Guarantees                                       |  |            | 658 |  |                 |  | 257 |           |  |  | 100              |  |  |            | 301 |  |  |  | 711 | 
|                                                 |  |            |     |  |                 |  |     |           |  |  |                  |  |  |            |     |  |  |  |     | 

Guarantees to banks for loans relate to loans to customers, which are given to external parties in the ordinary course of
business of HEINEKEN. HEINEKEN provides guarantees to the banks to cover the risk related to these loans.

35. Related parties

Identification of related parties

HEINEKEN has a related party relationship with its associates and joint ventures (refer to note 16), Heineken Holding N.V., Heineken pension funds (refer to note 28), Fomento Económico Mexicano,
S.A.B. de C.V. (FEMSA), employees (refer to note 25) and with its key management personnel (Executive Board and the Supervisory Board).

Key management remuneration



|                   |  |      |     |  |      |  |     | 
|------------------ |  | ---- | --- |  | ---- |  | --- | 
|In millions of EUR |  | 2012 |     |  | 2011 | 
|Executive Board    |  |      | 6.8 |  |      |  | 7.5 | 
|Supervisory Board  |  |      | 0.9 |  |      |  | 0.9 | 
|Total              |  |      | 7.7 |  |      |  | 8.4 | 
|                   |  |      |     |  |      |  |     | 

Executive Board

The remuneration of the members of the Executive Board comprises of a fixed component and a variable component. The variable component is made up of a Short-Term Variable pay and a Long-Term Variable
award. The Short-Term Variable pay is based on financial and operational measures and on individual leadership measures as set by the Supervisory Board. It is partly paid out in shares that are blocked for a period of five calendar years. After the
five calendar years HEINEKEN will match the blocked shares 1:1 which we refer to as the matching share entitlement. For the Long-Term Variable award see note 29.

As at 31 December 2012, J.F.M.L. van Boxmeer held 48,641 Company shares and D.R. Hooft Graafland 25,109. (2011: J.F.M.L. van Boxmeer 25,369 and D.R. Hooft Graafland 14,818 shares). D.R. Hooft
Graafland held 3,052 shares of Heineken Holding N.V. as at 31 December 2012 (2011: 3,052 shares).

Executive Board



|                     |  |              |       |  |                        |  |       |                             |  |  |                          |  |  |              |       |  |       |  |     |      |  |  |       |  |  |      |       |  |      |  |       |      |  |  |       |  |  |  |     |  |  |  |       |  |  |  |       | 
|-------------------- |  | ------------ | ----- |  | ---------------------- |  | ----- | --------------------------- |  |  | ------------------------ |  |  | ------------ | ----- |  | ----- |  | --- | ---- |  |  | ----- |  |  | ---- | ----- |  | ---- |  | ----- | ---- |  |  | ----- |  |  |  | --- |  |  |  | ----- |  |  |  | ----- | 
|                     |  | Fixed Salary |       |  | Short-TermVariable Pay |  |       | Matching ShareEntitlement** |  |  | Long-TermVariable award* |  |  | Pension Plan |       |  | Total | 
|In thousands of EUR  |  | 2012         |       |  | 2011                   |  |       | 2012                        |  |  | 2011                     |  |  | 2012         |       |  | 2011  |  |     | 2012 |  |  | 2011  |  |  | 2012 |       |  | 2011 |  |       | 2012 |  |  | 2011* | 
|J.F.M.L. van Boxmeer |  |              | 1,050 |  |                        |  | 1,050 |                             |  |  | 1,361                    |  |  |              | 1,764 |  |       |  | 681 |      |  |  | 882   |  |  |      | 912   |  |      |  | 669   |      |  |  | 496   |  |  |  | 590 |  |  |  | 4,500 |  |  |  | 4,955 | 
|D.R. Hooft Graafland |  |              | 650   |  |                        |  | 650   |                             |  |  | 602                      |  |  |              | 780   |  |       |  | 301 |      |  |  | 390   |  |  |      | 477   |  |      |  | 355   |      |  |  | 318   |  |  |  | 399 |  |  |  | 2,348 |  |  |  | 2,574 | 
|Total                |  |              | 1,700 |  |                        |  | 1,700 |                             |  |  | 1,963                    |  |  |              | 2,544 |  |       |  | 982 |      |  |  | 1,272 |  |  |      | 1,389 |  |      |  | 1,024 |      |  |  | 814   |  |  |  | 989 |  |  |  | 6,848 |  |  |  | 7,529 | 
|                     |  |              |       |  |                        |  |       |                             |  |  |                          |  |  |              |       |  |       |  |     |      |  |  |       |  |  |      |       |  |      |  |       |      |  |  |       |  |  |  |     |  |  |  |       |  |  |  |       | 



|* | The remuneration reported as part of LTV is based on IFRS accounting policies and does not reflect the value of vested performance shares.
|- | ------------------------------------------------------------------------------------------------------------------------------------------

|** | The matching share entitlement for 2011 is based on 2011 performance. The matching share entitlement for 2012 is based on 2012 performance. The matching share
entitlement vests immediately and as such EUR1.0 million was recognised in the 2012 income statement.
|-- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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The Dutch government has introduced a one-off additional tax levy of 16 per cent over 2012 taxable
income, as a liability for the employer. This tax levy related to remuneration over 2012 for the Executive Board is EUR 754 (in thousands) and is not included in the table above.

Supervisory Board

The individual members of the Supervisory Board received the following
remuneration:



|                             |  |      |     |  |      |  |     | 
|---------------------------- |  | ---- | --- |  | ---- |  | --- | 
|In thousands of EUR          |  | 2012 |     |  | 2011 | 
|C.J.A. van Lede              |  |      | 160 |  |      |  | 160 | 
|J.A. Fernández Carbajal      |  |      | 85  |  |      |  | 85  | 
|M. Das                       |  |      | 85  |  |      |  | 85  | 
|M.R. de Carvalho             |  |      | 135 |  |      |  | 135 | 
|J.M. Hessels*                |  |      | 23  |  |      |  | 75  | 
|J.M. de Jong                 |  |      | 80  |  |      |  | 80  | 
|A.M. Fentener van Vlissingen |  |      | 80  |  |      |  | 80  | 
|M.E. Minnick                 |  |      | 70  |  |      |  | 70  | 
|V.C.O.B.J. Navarre           |  |      | 75  |  |      |  | 75  | 
|J.G. Astaburuaga Sanjinés    |  |      | 75  |  |      |  | 75  | 
|G.J. Wijers**                |  |      | 52  |  |      |  |    | 
|Total                        |  |      | 920 |  |      |  | 920 | 
|                             |  |      |     |  |      |  |     | 



|* | Stepped down as at 19 April 2012.
|- | ---------------------------------

|** | Appointed as at 19 April 2012.
|-- | ------------------------------

In the
Annual General Meeting of Shareholders held on 21 April 2011 it was resolved to increase the remuneration of our Supervisory Board. The fees initially established on 1 January 2006 were updated as per 1 January 2011 to reflect the
increased size and global footprint of HEINEKEN and also to align to the market practice in Europe (excluding UK).

M.R. de Carvalho held 8
shares of Heineken N.V. as at 31 December 2012 (2011: 8 shares). As at 31 December 2012 and 2011, the Supervisory Board members did not hold any of the Companys bonds or option rights. C.J.A. van Lede held 2,656 and M.R. de Carvalho
held 8 ordinary shares of Heineken Holding N.V. as at 31 December 2012 (2011: C.J.A. van Lede 2,656 and M.R. de Carvalho 8 ordinary shares).



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Other related party transactions



|                                         |  |                   |     |  |                                      |  |     |      |  |  |      |  |  |  |     | 
|---------------------------------------- |  | ----------------- | --- |  | ------------------------------------ |  | --- | ---- |  |  | ---- |  |  |  | --- | 
|                                         |  | Transaction value |     |  | Balance outstandingas at 31 December | 
|In millions of EUR                       |  | 2012              |     |  | 2011                                 |  |     | 2012 |  |  | 2011 | 
|Sale of products, services and royalties |  |                   |     |  |                                      |  |     |      |  |  |      |  |  |  |     | 
|To associates and joint ventures         |  |                   | 107 |  |                                      |  | 98  |      |  |  | 31   |  |  |  | 35  | 
|To FEMSA                                 |  |                   | 649 |  |                                      |  | 572 |      |  |  | 114  |  |  |  | 77  | 
|                                         |  |                   | 756 |  |                                      |  | 670 |      |  |  | 145  |  |  |  | 112 | 
|                                         |  |                   |     |  |                                      |  |     |      |  |  |      |  |  |  |     | 
|Raw materials, consumables and services  |  |                   |     |  |                                      |  |     |      |  |  |      |  |  |  |     | 
|Goods for resale  joint ventures        |  |                   |    |  |                                      |  | 2   |      |  |  |     |  |  |  |    | 
|Other expenses  joint ventures          |  |                   |    |  |                                      |  |    |      |  |  |     |  |  |  |    | 
|Other expenses FEMSA                     |  |                   | 175 |  |                                      |  | 128 |      |  |  | 27   |  |  |  | 13  | 
|                                         |  |                   | 175 |  |                                      |  | 130 |      |  |  | 27   |  |  |  | 13  | 
|                                         |  |                   |     |  |                                      |  |     |      |  |  |      |  |  |  |     | 

Heineken Holding N.V.

In 2012, an amount of EUR694,065 (2011: EUR586,942) was paid to Heineken Holding N.V. for management services for the HEINEKEN Group.

This payment is based on an agreement of 1977 as amended in 2001, providing that Heineken N.V. reimburses Heineken Holding N.V. for its costs. Best practice provision III.6.4 of the Dutch Corporate
Governance Code of 10 December 2008 has been observed in this regard.

FEMSA

As consideration for HEINEKENs acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA). FEMSA, became a
major shareholder of Heineken N.V. Therefore, several existing contracts between FEMSA and former FEMSA-owned companies acquired by HEINEKEN have become related-party contracts. The total revenue amount related to these related-party relationships
amounts to EUR649 million.

36. HEINEKEN entities

Control of HEINEKEN

The shares and options of the Company are traded on Euronext
Amsterdam, where the Company is included in the main AEX index. Heineken Holding N.V. Amsterdam has an interest of 50.005 per cent in the issued capital of the Company. The financial statements of the Company are included in the consolidated
financial statements of Heineken Holding N.V.

A declaration of joint and several liability pursuant to the provisions of Section 403,
Part 9, Book 2, of the Dutch Civil Code has been issued with respect to legal entities established in the Netherlands marked with a  below.



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Significant subsidiaries



|                                                         |  |                          |                  |  |                    |  |      |      |  |  |      |  
|-------------------------------------------------------- |  | ------------------------ | ---------------- |  | ------------------ |  | ---- | ---- |  |  | ---- | -
|                                                         |  |                          |                  |  | Ownership interest | 
|                                                         |  | Country of incorporation |                  |  | 2012               |  |      | 2011 | 
| Heineken Nederlands Beheer B.V.                        |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Brouwerijen B.V.                              |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken CEE Investments B.V.                          |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Nederland B.V.                                |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken International B.V.                            |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Supply Chain B.V.                             |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Global Procurement B.V.                       |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Amstel Brouwerij B.V.                                  |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Amstel Internationaal B.V.                             |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Vrumona B.V.                                           |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Invebra Holland B.V.                                   |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| B.V. Beleggingsmaatschappij Limba                      |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Brand Bierbrouwerij B.V.                               |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken CEE Holdings B.V.                             |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Brasinvest B.V.                                        |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Beer Systems B.V.                             |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 100  | %
| Heineken Asia Pacific B.V.                             |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  |     |  
| Central Europe Beverages B.V.                          |  |                          | The Netherlands  |  |                    |  | 100  | %    |  |  | 72   | %
|Mouterij Albert N.V.                                     |  |                          | Belgium          |  |                    |  | 100  | %    |  |  | 100  | %
|Ibecor S.A.                                              |  |                          | Belgium          |  |                    |  | 100  | %    |  |  | 100  | %
|N.V. Brouwerijen Alken-Maes Brasseries S.A.              |  |                          | Belgium          |  |                    |  | 99.9 | %    |  |  | 99.9 | %
|Heineken France S.A.S.                                   |  |                          | France           |  |                    |  | 100  | %    |  |  | 100  | %
|Oy Hartwall Ab.                                          |  |                          | Finland          |  |                    |  | 100  | %    |  |  | 100  | %
|Heineken Ireland Ltd.1                                   |  |                          | Ireland          |  |                    |  | 100  | %    |  |  | 100  | %
|Heineken Italia S.p.A.                                   |  |                          | Italy            |  |                    |  | 100  | %    |  |  | 100  | %
|Sociedade Central de Cervejas et Bebidas S.A.            |  |                          | Portugal         |  |                    |  | 98.7 | %    |  |  | 98.7 | %
|Heineken España S.A.                                     |  |                          | Spain            |  |                    |  | 98.7 | %    |  |  | 98.7 | %
|Heineken Switzerland AG                                  |  |                          | Switzerland      |  |                    |  | 100  | %    |  |  | 100  | %
|Heineken UK Ltd.                                         |  |                          | United Kingdom   |  |                    |  | 100  | %    |  |  | 100  | %
|Brau Union AG                                            |  |                          | Austria          |  |                    |  | 100  | %    |  |  | 100  | %
|Brau Union Österreich AG                                 |  |                          | Austria          |  |                    |  | 100  | %    |  |  | 100  | %
|FCJSC Heineken Breweries                                 |  |                          | Belarus          |  |                    |  | 100  | %    |  |  | 100  | %
|OJSC, Rechitsapivo                                       |  |                          | Belarus          |  |                    |  | 96.4 | %    |  |  | 96.2 | %
|Karlovacka Pivovara d.o.o.                               |  |                          | Croatia          |  |                    |  | 100  | %    |  |  | 100  | %
|Heineken Ceská republika a.s.                            |  |                          | Czech Republic   |  |                    |  | 100  | %    |  |  | 100  | %
|Athenian Brewery S.A.                                    |  |                          | Greece           |  |                    |  | 98.8 | %    |  |  | 98.8 | %
|Heineken Hungária Sorgyárak Zrt.                         |  |                          | Hungary          |  |                    |  | 100  | %    |  |  | 100  | %
|Grupa Zywiec S.A.                                        |  |                          | Poland           |  |                    |  | 61.9 | %    |  |  | 61.9 | %
|Heineken Romania S.A.                                    |  |                          | Romania          |  |                    |  | 98.4 | %    |  |  | 98.4 | %
|LLC Heineken Breweries                                   |  |                          | Russia           |  |                    |  | 100  | %    |  |  | 100  | %
|United Serbian Breweries EUC LLC                         |  |                          | Serbia           |  |                    |  | 100  | %    |  |  | 72   | %
|United Serbian Breweries Zajecarsko JSC                  |  |                          | Serbia           |  |                    |  | 73   | %    |  |  | 52.5 | %
|Heineken Slovensko a.s.                                  |  |                          | Slovakia         |  |                    |  | 100  | %    |  |  | 100  | %
|Commonwealth Brewery Ltd.                                |  |                          | Bahamas          |  |                    |  | 75   | %    |  |  | 75   | %
|Cervejarias Kaiser Brasil S.A.                           |  |                          | Brazil           |  |                    |  | 100  | %    |  |  | 100  | %
|Brasserie Nationale d Haiti                             |  |                          | Haiti            |  |                    |  | 94.8 | %    |  |  | 22.5 | %
|Brasserie Lorraine S.A.                                  |  |                          | Martinique       |  |                    |  | 100  | %    |  |  | 100  | %
|Cuauhtémoc Moctezuma Holding, S.A. de C.V.               |  |                          | Mexico           |  |                    |  | 100  | %    |  |  | 100  | %
|Fabricas Monterrey, S.A. de C.V.                         |  |                          | Mexico           |  |                    |  | 100  | %    |  |  | 100  | %
|Silices de Veracruz, S.A. de C.V.                        |  |                          | Mexico           |  |                    |  | 100  | %    |  |  | 100  | %
|Cervecerias Baru-Panama S.A.                             |  |                          | Panama           |  |                    |  | 74.9 | %    |  |  | 74.9 | %
|Windward & Leeward Brewery Ltd.                          |  |                          | St Lucia         |  |                    |  | 72.7 | %    |  |  | 72.7 | %
|Surinaamse Brouwerij N.V.                                |  |                          | Surinam          |  |                    |  | 76.2 | %    |  |  | 76.2 | %
|Heineken USA Inc.                                        |  |                          | United States    |  |                    |  | 100  | %    |  |  | 100  | %
|Tango s.a.r.l.                                           |  |                          | Algeria          |  |                    |  | 100  | %    |  |  | 100  | %
|Brasseries et Limonaderies du Burundi Brarudi S.A.     |  |                          | Burundi          |  |                    |  | 59.3 | %    |  |  | 59.3 | %
|Brasseries, Limonaderies et Malteries Bralima S.A.R.L. |  |                          | D.R. Congo       |  |                    |  | 95.0 | %    |  |  | 95.0 | %
|Al Ahram Beverages Company S.A.E.                        |  |                          | Egypt            |  |                    |  | 99.9 | %    |  |  | 99.9 | %
|Bedele Brewery                                           |  |                          | Ethiopia         |  |                    |  | 100  | %    |  |  | 100  | %
|Harar Brewery                                            |  |                          | Ethiopia         |  |                    |  | 100  | %    |  |  | 100  | %
|Brasserie Almaza S.A.L.                                  |  |                          | Lebanon          |  |                    |  | 67.0 | %    |  |  | 67.0 | %
|Nigerian Breweries Plc.                                  |  |                          | Nigeria          |  |                    |  | 54.1 | %    |  |  | 54.1 | %
|Consolidated Breweries Ltd.                              |  |                          | Nigeria          |  |                    |  | 53.6 | %    |  |  | 50.5 | %
|Brasseries de Bourbon S.A.                               |  |                          | Réunion          |  |                    |  | 85.7 | %    |  |  | 85.7 | %
|Brasseries et Limonaderies du Rwanda Bralirwa S.A.     |  |                          | Rwanda           |  |                    |  | 75.0 | %    |  |  | 75.0 | %
|Sierra Leone Brewery Ltd.                                |  |                          | Sierra Leone     |  |                    |  | 83.1 | %    |  |  | 83.1 | %
|Société Nouvelle des Boissons Gazeuses S.A. (SNBG)     |  |                          | Tunisia          |  |                    |  | 74.5 | %    |  |  | 74.5 | %
|Société Nouvelle de Brasserie S.A. Sonobra             |  |                          | Tunisia          |  |                    |  | 49.9 | %    |  |  | 49.9 | %
|Cambodia Brewery Ltd.                                    |  |                          | Cambodia         |  |                    |  | 79.0 | %    |  |  | 33.5 | %
|Shanghai Asia Pacific Brewery Co. Ltd.                   |  |                          | China            |  |                    |  | 99.3 | %    |  |  | 46.0 | %
|Hainan Asia Pacific Brewery Co. Ltd.                     |  |                          | China            |  |                    |  | 99.3 | %    |  |  | 46.0 | %
|Guangzhou Asia Pacific Brewery Co. Ltd                   |  |                          | China            |  |                    |  | 99.3 | %    |  |  | 46.0 | %
|PT Multi Bintang Indonesia Tbk.                          |  |                          | Indonesia        |  |                    |  | 86.4 | %    |  |  | 40.6 | %
|Lao Asia Pacific Breweries Ltd.                          |  |                          | Laos             |  |                    |  | 67.1 | %    |  |  | 28.5 | %
|MCS Asia Pacific Brewery LLC.                            |  |                          | Mongolia         |  |                    |  | 54.3 | %    |  |  | 23.1 | %
|Grande Brasserie de Nouvelle  Calédonie S.A.            |  |                          | New Calédonia    |  |                    |  | 86.3 | %    |  |  | 36.6 | %
|DB Breweries Ltd.                                        |  |                          | New Zealand      |  |                    |  | 98.7 | %    |  |  | 41.9 | %
|DB South Island Brewery Ltd.                             |  |                          | New Zealand      |  |                    |  | 54.3 | %    |  |  | 23.1 | %
|South Pacific Brewery Ltd.                               |  |                          | Papua New Guinea |  |                    |  | 75.4 | %    |  |  | 31.8 | %
|Asia Pacific Investments Pte. Ltd.                       |  |                          | Singapore        |  |                    |  | 100  | %    |  |  | 50   | %
|Asia Pacific Breweries Ltd.                              |  |                          | Singapore        |  |                    |  | 98.7 | %    |  |  | 41.9 | %
|Asia Pacific Breweries (Singapore) Pte. Ltd.             |  |                          | Singapore        |  |                    |  | 98.7 | %    |  |  | 41.9 | %
|Solomon Breweries Ltd.                                   |  |                          | Solomon Islands  |  |                    |  | 96.4 | %    |  |  | 40.9 | %
|Asia Pacific Breweries (Lanka) Ltd.                      |  |                          | Sri Lanka        |  |                    |  | 59.2 | %    |  |  | 25.2 | %
|Vietnam Brewery Ltd.                                     |  |                          | Vietnam          |  |                    |  | 59.2 | %    |  |  | 25.2 | %
|Asia Pacific Breweries (Hanoi) Ltd.                      |  |                          | Vietnam          |  |                    |  | 98.7 | %    |  |  | 41.9 | %
|VBL Da Nang Co. Ltd.                                     |  |                          | Vietnam          |  |                    |  | 59.2 | %    |  |  | 25.2 | %
|VBL Tien Giang Ltd.                                      |  |                          | Vietnam          |  |                    |  | 59.2 | %    |  |  | 25.2 | %
|VBL Quang Nam Ltd                                        |  |                          | Vietnam          |  |                    |  | 47.4 | %    |  |  | 20.1 | %
|                                                         |  |                          |                  |  |                    |  |      |      |  |  |      |  



|1 | In accordance with Article 17 of the Republic of Ireland Companies (Amendment) Act 1986, the Company issued an irrevocable guarantee for the year ended
31 December 2012 and 2011 regarding the liabilities of Heineken Ireland Ltd., Heineken Ireland Sales Ltd., West Cork Bottling Ltd., Western Beverages Ltd., Beamish and Crawford Ltd. and Nash Beverages Ltd as referred to in Article 5(l) of the
Republic of Ireland Companies (Amendment) Act 1986.
|- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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37. Subsequent events

Share of stake in Kazakhstan

On 21 December 2012 HEINEKEN announced its intentions to
sell its 28 per cent stake in Efes Kazakhstan JSC FE to majority shareholders Efes Breweries International N.V. The transaction closed on 8 January 2013 and resulted in an estimated post tax book gain of EUR80 million.

Sale of Jiangsu Dafuhao Breweries Co. Ltd

On 9 January 2013 HEINEKENs Asian subsidiary that holds a 49 per cent stake in Jiangsu Dafuhao Breweries Co. Ltd entered into a
conditional share transfer agreement whereby Nantong Fuhao Alcohol Co. Ltd. will purchase HEINEKENs shareholding interests for USD24.5 million. The transaction closed on 15 January 2013 when the funds were received in full.

Sale of Pago International GmbH

On
17 December 2012 HEINEKEN announced the sale of its wholly-owned subsidiary Pago International GmbH to Eckes-Granini Group. The transaction is expected to close in the first quarter of 2013.

Mandatory unconditional cash offer (Offer for APB shares)

On 17 January 2013 HEINEKEN announced that the final closing date of its Offer for all of the issued and paid-up ordinary APB shares other than those already owned or controlled by HEINEKEN is
31 January 2013.



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On 16 January 2013 the required acceptance level of 90 per cent of the APB shares in the open
market was reached. As such, HEINEKEN was entitled to exercise its right of compulsory acquisition of the remaining APB shares. The total cash consideration in relation to the acquisition of the remaining shares after 31 December 2012 amounts
to approximately EUR146 million.

Strategic review of Hartwall in Finland

On 4 February 2013 HEINEKEN announced that it had started a strategic review of its Hartwall business in Finland. During this review, HEINEKEN evaluates strategic options for Hartwall to drive
continued growth for the business, within or outside of HEINEKEN. The strategic review is expected to be finalised before the end of the year.



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Executive and Supervisory Board statement

The members of the Supervisory Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101 paragraph 2 Civil Code.

The members of the Executive Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101 paragraph
2 Civil Code and Article 5:25c paragraph 2 sub c Financial Markets Supervision Act.



|                            |  |                 |  |                        
|--------------------------- |  | --------------- |  | -----------------------
|Amsterdam, 12 February 2013 |  | Executive Board |  | Supervisory Board      
|                            |  | Van Boxmeer     |  | Van Lede               
|                            |  |                
|                            |  | Hooft Graafland |  | Fernández Carbajal     
|                            |  |                
|                            |  |                 |  | Das                    
|                            |  |                
|                            |  |                 |  | de Carvalho            
|                            |  |                
|                            |  |                 |  | De Jong                
|                            |  |                
|                            |  |                 |  | Fentener van Vlissingen
|                            |  |                
|                            |  |                 |  | Minnick                
|                            |  |                
|                            |  |                 |  | Navarre                
|                            |  |                
|                            |  |                 |  | Astaburuaga Sanjinés   
|                            |  |                
|                            |  |                 |  | Wijers                 



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