# Entergy New Orleans, Inc. 

# Achievable Demand Side Management Potential Study

Final Report

October 30, 2012

Prepared for Entergy Services, Inc.
Prepared by ICF International 9300 Lee Highway Fairfax, VA 22031-1207

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# Table of Contents

1. Executive Summary .......................................................................................................................... 1 1.1. Purpose and Objectives.......................................................................................................... 1 1.2. Types of Potential Estimated .................................................................................................. 1 1.3. Summary of Estimates ........................................................................................................... 1 1.4. Study Approach ..................................................................................................................... 3 1.5. Uncertainty ............................................................................................................................ 4 1.6. Stakeholder Input .................................................................................................................. 6
2. Analysis Approach ............................................................................................................................ 7 2.1. Data Collection ...................................................................................................................... 7 Utility Assumptions.............................................................................................................................. 7 Residential Assumptions ...................................................................................................................... 8 Commercial Assumptions..................................................................................................................... 9 Industrial Assumptions ........................................................................................................................ 9 

### 2.2. Baseline Characterization ..................................................................................................... 10 Baseline Electric Sales ........................................................................................................................ 10 Residential Electricity Use .................................................................................................................. 11 Commercial Electricity Use................................................................................................................. 12 Industrial Energy Use ......................................................................................................................... 14 

### 2.3. Measure Analysis ................................................................................................................. 14 Demand Response Measures ............................................................................................................. 16 

### 2.4. Treatment of Codes and Standards ...................................................................................... 16 2.5. Market size .......................................................................................................................... 17 2.6. Program Analysis ................................................................................................................. 18 Programs Modeled ............................................................................................................................ 18 Program Assumptions ....................................................................................................................... 19 

### 2.7. Scenarios ............................................................................................................................. 26
3. Savings Estimates ........................................................................................................................... 27 3.1. Annual versus Cumulative Savings ....................................................................................... 27 3.2. Annual Electric Savings Impact Estimates ............................................................................. 28 3.3. Cumulative Electric Savings Impact Estimates ...................................................................... 29 Study Benchmarking .......................................................................................................................... 30 Program Costs and Cost-Effectiveness................................................................................................ 32 Electric and Demand Savings Estimates ............................................................................................. 33 Savings by sector and end use............................................................................................................ 34 Results by Program............................................................................................................................ 38


### 4. Conclusion ...................................................................................................................................... 40 Appendices ........................................................................................................................................... 41ICF International 

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## List of Figures
Figure 1. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) ........................................................ 2 Figure 2. Annual Net Electric Savings Estimates as % of Previous Year's Sales.............................................................................. 2 Figure 3. Potential Study Approach ............................................................................................................................................ 3 Figure 4. Distribution of Electric Sales by Customer Class (2010, Total = 5,069 MWh)................................................................ 11 Figure 5. Distribution of Residential Electricity Use, by End Use ................................................................................................ 11 Figure 6. Home Types in New Orleans...................................................................................................................................... 12 Figure 7. Home Heating and Cooling Types .............................................................................................................................. 12 Figure 8. Distribution of Commercial Electricity Use, by End Use .............................................................................................. 13 Figure 9. Commercial Building Types in ENO's Service Territory ................................................................................................ 13 Figure 10. Distribution of Industrial Electricity Use, by End Use ................................................................................................ 14 Figure 11. Count and Distribution of Measure Types Analyzed ................................................................................................. 14 Figure 12. Count and Distribution of Measures Types Included................................................................................................. 15 Figure 13. Measure Cost Effectiveness ..................................................................................................................................... 15 Figure 14. DR Measures Included by Sector ............................................................................................................................. 16 Figure 15. Illustrative Measure Market Size Calculation ............................................................................................................ 18 Figure 16. Programs Modeled.................................................................................................................................................. 19 Figure 17. Illustrative Measure Incentive Calculation................................................................................................................ 21 Figure 18. Payback Acceptance Curves .................................................................................................................................... 22 Figure 19. Illustrative Market Diffusion Assumptions................................................................................................................ 23 Figure 20. Market Diffusion Curve ........................................................................................................................................... 23 Figure 21. Participation Approach, by Program ........................................................................................................................ 24 Figure 22. Scenario Assumptions ............................................................................................................................................. 26 Figure 23. Illustrative Annual and Cumulative Savings Calculations ........................................................................................... 27 Figure 24. Annual Net Electric Savings Estimates as % of Previous Year's Sales .......................................................................... 28 Figure 25. Net and Gross Annual Electric Savings as % of Sales (10 and 20 Year Estimates) ........................................................ 29 Figure 26. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) .................................................... 29 Figure 27. Estimates from Recent Southern Potential Studies ................................................................................................... 31 Figure 28. Annual Program Costs, $Millions ............................................................................................................................. 32 Figure 29. Net Annual and Cumulative MWh Savings ............................................................................................................... 33 Figure 30. Annual and Cumulative MW Savings ........................................................................................................................ 34 Figure 31. Distribution of Cumulative Net Electric Savings, by Sector, 2031............................................................................... 35 Figure 32. Distribution of Cumulative Residential Net Electric Savings, by End Use, 2031 .......................................................... 36 Figure 33. Distribution of Cumulative Commercial Net Electric Savings, by End Use, 2031 ......................................................... 37 Figure 34. Distribution of Cumulative Industrial Net Electric Savings, by End Use, 2031 ............................................................. 38 Figure 35. Program Cost-Effectiveness, Net DSM Potential Estimates, and Cost Estimates, by Program, 2021 and 2031 ............. 39ICF International 

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## List of Acronyms & Abbreviations

ACEEE American Council for an Energy

- Efficient Economy ASHRAE American Society of Heating, Refrigerating and Air

- Conditioning Engineers C&I Commercial and I ndustrial sectors CBECS U.S. Energy Information Administration Commercial Building Energy Consumption Survey CFL Compact Fluorescent Lamp DOE U.S. Department of Energy DR Demand Response DSM Demand Side Management EBAU Expanded Business As Usual EE Energy Efficiency EEPM ICF's Energy Efficiency Potential Model EIA U.S. Energy Information Administration EISA U.S. Energy Independence and Security Act of 2007 EM&V Evaluation, Measurement and Verification ENO Entergy New Orleans , Inc. EPRI Electric Power Research Institute ESI Entergy Services, Inc. FERC Federal Energy Regulatory Commission GCR GCR & Associates HPwES Home Performance with ENERGY STAR HVAC Heating, Ventilation, and Air Conditioning ICF ICF International IECC International Energy Conservation Code IRP Integrated Resource Plan KEMA DNV KEMA, Inc. LED Light Emitting Diode MECS U.S. Energy Information Administration Manufacturing Energy Consumption Survey Non

- Res Non

- Residential sectors (commercial and industrial) NTG Net

- to

- Gross ratio PAC Program Administrator Cost test PCT Participant Cost Test PV Photovoltaic REF Reference case DSM potential RASS Residential Appliance Saturation Survey Res Residential sector RIM Ratepayer Impact Measure cost

- effectiveness test SEER Seasonal Energy Efficiency Ratio SPO Entergy System, Inc.’s System Planning and Operations group TRC Total Resource Cost Test TVA Tennessee Valley AuthorityICF International 

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# 1. Executive Summary

1.1. Purpose and Objectives This report summarizes the results of a demand side management (DSM) potential analysis (Study) conducted by ICF International for Entergy Services, Inc. (ESI). The purpose of the analysis was to develop high-level, long-run achievable DSM program potential estimates appropriate for inclusion in the Entergy Electric System's and Entergy Operating Companies’ Integrated Resource Planning (IRP) analyses. Consistent with IRP requirements, this Potential Study includes forecasts covering a 20 year planning horizon (2012-2031). This document summarizes the Potential Study estimates for Entergy New Orleans, Inc. (ENO). ESI’s System Planning and Operations group (SPO) primary requirements from the Potential Study were hourly load-shapes and cost projections representing three levels—low, reference, and high—of achievable DSM program savings from 2012 through 2031. These load-shapes and costs were the demand side inputs into the Entergy Electric System’s and ENO’s IRP analyses.
The long-run planning nature of the Potential Study means that results should not be applied directly to short-term DSM planning activities, including, but not limited to, program implementation plans or utility goal setting. Long-run program assumptions do not necessarily translate well for actual implementation in the short-term and may not reflect regulatory or other constraints. Program plans require a different level of attention to program design, costs, delivery mechanisms, measure mix, participation, regulatory guidelines, rate impacts, and other factors.


# 1.2. Types of Potential Estimated
For ENO's purposes it was necessary only to estimate achievable program potential , which is the level of net DSM savings estimated to be reasonably achievable through ENO-administered programs in the course of the planning horizon. Achievable program potential estimates are a function of baseline energy use, energy costs, current levels of efficiency measure market saturation, program incentive levels, program market barriers, as well the regulatory treatment of ENO's programs.
Technical and economic potential were not estimated. Technical potential is the estimated level of efficiency savings that could technically be achieved without consideration of economics, customer behavior, and other barriers. Technical potential assumes that customers adopt all of the most energy efficient measures regardless of cost or other market barriers. Economic potential is the cost-effective subset of technical potential. Economic potential assumes that all customers will purchase the most cost-effective measures available regardless of customer financial or other market barriers. Technical and economic potential estimates are theoretical and therefore not suitable for use in an IRP since they do not reflect the level of DSM that could actually be achieved through utility programs.


# 1.3. Summary of Estimates
The Potential Study shows that there is significant DSM potential in ENO's territory. In the reference case, ICF estimates ENO-administered programs could achieve cost-effective, cumulative net electricAchievable Demand Side Management Potential Study Executive Summary

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### (MWh) savings equal to 7.0% of base sales over 10 years, 1 

### growing to 12.2% of base sales after 20 years (see Figure 1). 2

Figure 1. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates)



### This savings level would require a ramp-up to annual net MWh savings equal to 1.1% of previous year's sales in 2021, 3



### and 1.3% in 2031, 4



### in the reference case (see Figure 2). Annual program costs in the reference case are estimated to equal $20.4 Million in 2021 and $23.2 5 

### Million in 2031.
Figure 2. Annual Net Electric Savings Estimates as % of Previous Year's Sales

1 358.1 GWh

2 638.0 GWh

3 56.6 GWh

4 65.2 GWh

5 In 2011 dollars. 5.0% 8.5% 7.0% 12.2%

9.5% 17.2%

2021 2031

LOW REF HIGH

0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% 1.8% 2.0%20122013201420152016201720182019202020212022202320242025202620272028202920302031

HIGH REF LOWAchievable Demand Side Management Potential Study Executive Summary

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### These results assume ENO's programs are given acceptable regulatory treatment over the Potential Study's time horizon. Further detail, including results by scenario and program, is shown in the results section of this report.


# 1.4. Study Approach
This Potential Study's methodology is illustrated in Figure 3, and summarized below. Additional details can be found in Section 2, Analysis Approach.
Figure 3. Potential Study Approach



### A bottom-up analysis was conducted to estimate potential, beginning with a characterization of ENO's electric sales by customer sector and by energy end-use. A wide variety of DSM measures were examined, including those in the ENO deemed savings document, as described further below. Additional measures were examined to ensure the Potential Study sufficiently represented savings and costs for each end-use and sector. Each measure was examined for cost-effectiveness using the Total ResourceAchievable Demand Side Management Potential Study Executive Summary

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### Cost test (TRC). With few exceptions, only cost-effective measures were included in the analysis. In all, 899 measures were examined and 438 were included.
Included measures were built in to DSM programs based on existing Energy Smart programs and other energy efficiency and demand response program designs. 6 

### Program participation was then estimated using ICF's Energy Efficiency Potential Model (EEPM).
Three achievable program potential scenarios were developed:

 A reference case , which represents the most likely trajectory of utility programs given ENO's existing programs and the best information available at the time of the Potential Study. Measure incentives in the reference case were calculated to bring down customer payback to two years, with a cap of 75% of incremental cost, and a minimum of 25% of incremental cost.

 A high case , which represents a world in which customers participate at higher than expected rates. This is modeled by increasing incentive levels to equal a one year customer payback, with a cap of 100% of incremental cost, and a minimum of 50% of incremental cost.

 A low case , which represents a world in which customers participate at lower than expected rates. This is modeled by decreasing incentive levels to equal a three year customer payback, with a cap of 50% of incremental cost, and a minimum of 10% of incremental cost.
In each case, currently adopted codes and standards were applied.
Finally, this Potential Study's estimates were compared to those of other recent DSM potential studies. Upon completion of the Potential Study, ICF provided program load-shapes (load impacts, or savings) and programs cost estimates to SPO for the IRP analyses.


# 1.5. Uncertainty
This Potential Study is a type of economic forecast, and all economic forecasts have forecast error, or uncertainty. The six main sources of forecast uncertainty in this Potential Study are:

1. Avoided cost projections (e.g., variation in the cost of energy);

2. Baseline building data (e.g., variation in actual building energy use);

3. Measure assumptions (e.g., variation in actual energy efficiency measure performance);

4. Program assumptions, including:

a. Costs (e.g., program incentive and implementation costs);

b. Free-ridership (the portion of program participants who would have installed the efficient equipment even in the absence of the program); and

6 If a measure naturally "fit" into an existing program, it was modeled within that program. If a measure did not fit within an existing program, a new program was modeled. For example, a separate Multifamily program was modeled because ENO currently does not implement a program specifically targeting this sector, yet many multifamily-specific measures were included in the analysis.Achievable Demand Side Management Potential Study Executive Summary

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### c. Participation (e.g., variance in actual market response to ENO's programs).

5. General economic uncertainty (e.g., level of new construction, unemployment rates, etc.); and

6. Un-adopted changes to building and technology codes and standards (e.g., new Federal minimum efficiency standards for lighting and appliances that could be adopted during the 20 year time horizon of the Potential Study).
Avoided cost projections were provided by SPO. As such ICF will not characterize the uncertainty associated with those estimates here. Rather, the impact of the avoided cost forecast error on DSMpotential is discussed. If actual avoided costs are lower than projected, then the level of actual costeffective DSM potential may also be lower than ICF’s estimate; conversely, if actual avoided costs are higher than projected, then the level of actual DSM potential may be higher. This is because fewer measures and programs would be cost-effective if the energy they avoid is less expensive, and vice versa.
Current, or baseline building energy use, provides the foundation against which energy efficiency measure performance is evaluated. New Orleans-specific (Post-Katrina) residential building characteristics and energy use data were available through surveys commissioned by ENO. 7 

### Therefore, the residential baseline for this Potential Study is reasonably precise. Commercial baseline surveys for New Orleans, or Louisiana, were not available at the time of this Potential Study. ICF used U.S. Energy Information Administration data (EIA) for the West South Central region 8 

### to characterize New Orleans commercial building baselines. The baseline forecast error for the commercial sector, then, is the variance between the EIA data for the region and actual building performance in New Orleans; ICF has no means of estimating this variance. In summary, since the commercial baselines used in this Potential Study may be less precise than the residential baseline, and since commercial savings accounts for the majority of the savings estimated, the overall forecast error due to baseline uncertainty may be high.
Energy Smart deemed savings were the primary source of residential measure savings. ICF will not characterize the uncertainty associated with these values since they were produced by Frontier and Associates and approved by the New Orleans City Council. ICF does expect that Energy Smart deemed savings will become more precise over time with ongoing Evaluation, Measurement, and Verification (EM&V). Since deemed savings were not available for most commercial measures, ICF produced measures savings estimates through building simulations based on EIA data and New Orleans weather data, as well as through secondary research.
To the extent possible, the program assumptions used in this Potential Study reflect Energy Smart program planning assumptions and data. ICF expects actual program performance to vary from the estimates developed through this Potential Study. Experience has shown that historical program performance is not necessarily a good indicator of long-term program performance due to changes in codes and standards, unforeseen economic or policy shifts, and other factors. Program assumptions are discussed in detail in the body of this report.

7 GCR & Associates, Inc., New Orleans Energy Usage Baseline Results , January 2009.

8 Includes Arkansas, Louisiana, Oklahoma, and Texas.Achievable Demand Side Management Potential Study Executive Summary

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### The best available data at the time the Potential Study was conducted was used to develop the savings forecast. Actual program performance relative to this forecast could be used to reduce forecast error in future potential studies.


# 1.6. Stakeholder Input
The New Orleans City Council previously defined a Stakeholder process for ENO’s IRP that included a series of technical conferences and DSM working group meetings. ENO and ICF met regularly with the New Orleans City Council Advisors and a number of interested stakeholders to provide updates, respond to questions, and share data and assumptions. Stakeholders and Advisors had an opportunity to provide feedback on measure, program, and utility assumptions, as well as on the ICF approach to estimating participation. This feedback resulted in several improvements to the analysis, including a more comprehensive measure list and refinements to the use of load shapes within the IRP analysis.ICF International 

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# 2. Analysis Approach
The bottom-up approach to estimating DSM potential involved seven steps:

1. Data collection . Including ENO data, baseline customer and building data, measure data, and program data. This includes the development and sourcing of non-deemed measure savings estimates and characteristics.

2. Baseline characterization . Including electricity use by sector, building type, and end-use, as well as the ENO sales forecast. Potential estimates are assessed against these baselines.

3. Measure analysis

. This involved measure cost-effectiveness testing and consideration of other criteria 9 

### for measure inclusion.

4. Program analysis. This involved grouping measures into programs, development of program costs and participation estimates, and calculation of reference case achievable potential estimates.

5. Scenario analysis. Included the development of high and low achievable potential estimates around the reference case.

6. Benchmarking. Included the comparison of estimates from this Potential Study to those from other relevant studies.
Each step is described in further detail below.


# 2.1. Data Collection
Utility Assumptions SPO provided ICF with the utility data and forecasts that were needed to complete the analysis, including:

 Avoided costs

(the forecasted costs of producing electricity, including energy, or kWh and demand, or kW). These values were used to estimate the economic benefits of DSM measures and programs. 10



###  Retail rates (the prices paid by ENO customers for electric and gas service). Retail rates were used in calculating incentive levels and participant payback. 11



###  Company discount rate (the weighted average cost of capital). This was used in calculating the present value of measure and program benefits and costs.

 Sales forecast (estimated MWh sales, by sector, for 2012-2031). The sales forecast was used to describe the base case and in calculating the magnitude of the potential estimates.

9 Measures required by commission policy, such as solar measures.

10 Average avoided costs were used by ICF in the analysis. Line losses were also provided by SPO.

11 ENO 2011 retail rates were escalated at the same rate as avoided costs.Achievable Demand Side Management Potential Study Analysis Approach

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###  Customer counts

by sub-sector. These were used to determine the overall market size for each

measure.

 Advanced ("smart") meter deployment schedule. This was used to estimate the market size for some demand response programs. 

## Residential Assumptions Market Size and Energy Use Estimating residential building savings potential requires an understanding of the size and nature of the residential market, how homes currently use energy, as well as knowledge of the prevailing building codes and standards.
As discussed above, SPO provided estimated customer counts and sales by sub-sector 12 

### for the period 2011-2031. Home energy use was broken-down by end-use and heating/cooling type using ESI’s Residential Appliance Saturation Survey (RASS) data from 2006, and a post-Katrina residential baseline survey completed by GCR & Associates in 2008.
As of 2007, Louisiana residential new construction standards comply with the 2006 International Energy Conservation Code (IECC 2006).



### Residential Measures In all, 450 residential measures were evaluated and 204 were included.
Most residential measures evaluated in the Potential Study were derived from the ENO deemed savings, which were developed by Frontier & Associates and adopted by the New Orleans City Council in 2009 13



### . The remaining efficiency measure assumptions were developed by ICF, primarily through building simulations. Most demand response measure assumptions were derived from FERC's 2009 study of national demand response potential. 14


### IECC 2006 baselines were used to estimate savings for new construction and large retrofit measures not included in deemed savings. 15


### Note that residential measure assumptions underwent a comprehensive update during this Potential Study. This is because deemed savings were approved subsequent to the previous Potential Study (2008) and residential codes and standards were changed.

12 Single family, duplex, multifamily, and mobile or manufactured home.

13 New Orleans City Council Resolution R-09-483

14 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential , Prepared by The Brattle Group, et al., June 2009.

15 The exception is ENERGY STAR New Homes, Version 3, which requires a baseline of IECC 2012.Achievable Demand Side Management Potential Study Analysis Approach

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## Commercial Assumptions Market Size and Energy Use Estimating commercial building energy savings potential requires an understanding of the size and nature of the commercial market, how commercial buildings currently use energy, as well as knowledge of the prevailing building codes and standards.
As discussed above, SPO provided estimated customer counts and sales by sub-sector for 2011–2031.
New Orleans or Louisiana commercial building baseline studies were not available at the time of this Potential Study. Therefore, consistent with standard practice, ICF used Commercial Building Energy Consumption Survey (CBECS) data from the U.S. Energy Information Administration (EIA) to breakdown commercial energy use by building type and end-use.
As of 2011, new commercial buildings in Louisiana must meet the standards set forth under ASHRAE 90.1-2007.



### Commercial Measures In all, 367 commercial measures were evaluated and 165 were included.
Commercial measures in the ENO deemed savings were evaluated. For all other commercial measures, ICF developed the savings estimates primarily through building simulations, which incorporated EIA CBECS building data and New Orleans weather data; some commercial measure savings were sourced through secondary research. Most demand response measure assumptions were derived from FERC's 2009 study of national demand response potential. 16



### Although Louisiana commercial building codes currently comply with ASHRAE 90.1-2007, the U.S. Department of Energy (DOE) recently adopted more efficient commercial standards (ASHRAE 90.10- 2010). Therefore, ICF used ASHRAE 90.10-2010 baselines when developing savings estimates for commercial new construction and retrofit measures not included in deemed savings. ICF believes this is appropriate given the long-run nature of the Potential Study.
Note that commercial measure assumptions underwent a comprehensive update during this Potential Study. This is because deemed savings were approved subsequent to the previous Potential Study (2008) and commercial codes and standards were changed. 

## Industrial Assumptions Industrial measure assumptions were not updated from ENO’s 2008 Potential Study. 17 

### For the 2008 study ICF conducted an in-depth analysis of industrial energy use. Given the overall level of analysis for this Potential Study, there was insufficient new data on, or changes within, the sector to justify the time

16 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential , Prepared by The Brattle Group, et al., June 2009.

17 With the exception of lighting and HVAC measures.Achievable Demand Side Management Potential Study Analysis Approach

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### and cost required to update the industrial measure assumptions. ICF recommends updating industrial measure assumptions in the next Potential Study. Current industrial customer counts and updated industrial sales forecasts were applied to this Potential Study. ICF’s development of industrial measures for ENO’s 2008 Potential Study is summarized below. 

### Market Size and Energy Use SPO provided ICF with industrial electricity use by Standard Industrial Code (SIC). Use within each SIC code was then broken-down by electric end-use using EIA Manufacturing Energy Consumption Survey (MECS) data, and other sources. 18



### Industrial Measures Developing the list of target industrial efficiency measures required a further breakdown of end-uses into specific industrial applications. Several other data sources were used to achieve this, including additional DOE studies and the California Industrial Potential Study prepared by KEMA in 2006. 19 

### Industrial measures are not included in deemed savings.
In all, 82 industrial measures were evaluated and 69 were included.


# 2.2. Baseline Characterization

Baseline Electric Sales Figure 4 shows the distribution of ENO electricity sales by customer sector. About three-quarters of ENO's load is split evenly between residential and commercial customers. ENO's industrial load is significantly lower than the industrial load for the other Entergy Operating Companies, and a large majority of ENO's industrial customers are on the small commercial rate. Industrial sales are dominated by a handful of large manufacturers.

18 U.S. Department of Energy, United States Industrial Motor Systems Market Opportunities Assessment, December 2002. U.S. Department of Energy, Assessment of the Market for Compressed Air Efficiency Services, June 2001. Harry L. Brown, et al, Energy Analysis of 108 Industrial Processes , prepared for U.S. Department of Energy, September 1985.

19 California Industrial Existing Construction Energy Efficiency Potential Study , Prepared for Pacific Gas & Electric by KEMA, Inc. et al., May 2006.Achievable Demand Side Management Potential Study Analysis Approach

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Figure 4. Distribution of Electric Sales by Customer Class (2010, Total = 5,069 MWh)



## Residential Electricity Use Figure 5 shows how electricity is used in the average home. The portion of electricity used for cooling in New Orleans is over twice the national average, and is second only to Entergy Texas among the Entergy Operating Companies.
Figure 5. Distribution of Residential Electricity Use, by End Use (Average Annual Consumption per Home = 13,607 kWh)



### The distribution of home-types in ENO's territory is shown in Figure 6. Residential 37%

Commercial 37% Industrial 10% Government 16%

Space

Cooling 46%

Water Heating 13% Appliances & Plug Loads 24% Lighting 12% Space Heating 5%Achievable Demand Side Management Potential Study Analysis Approach

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12-045 October 30, 2012 Figure 6. Home Types in New Orleans Total Residential Customers (2011) 144,537 Single Family & Duplex 87% Multifamily 12%
Mobile 1%



### The distribution of home cooling and heating types is shown below. Seventy percent of homes have a central air conditioner (AC). Nearly two out of five homes use electric resistance heat and about one of every six homes does not have any type of conventional cooling system.
Figure 7. Home Heating and Cooling Types Home Cooling/Heating Type % Homes
AC/Gas Heat 32% Gas Heat (No AC) 17%
AC/Electric Resistance Heat 38% Electric Cooling with Electric Heat Pump 4%



### According to the U.S. Census Bureau, the homeownership rate in New Orleans is 49%, compared to 68% in Louisiana and 67% in the U.S. Median annual household income in New Orleans is $37,468, compared to $43,445 in Louisiana and $51,914 nationwide. 

## Commercial Electricity Use Figure 8 shows how electricity is used in commercial buildings. Lighting accounts for the largest portion of electricity use, followed by HVAC (space heating and cooling), then appliances and plug loads. Refrigeration and water heating are less significant end uses.Achievable Demand Side Management Potential Study Analysis Approach

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12-045 October 30, 2012 Figure 8. Distribution of Commercial Electricity Use, by End Use



### The distribution of commercial customers by building type is shown below. There are also 1,707 government customers in ENO's service territory.
Figure 9. Commercial Building Types in ENO's Service Territory Total Commercial Customers (2011) 14, 692 Large Commercial Hospital 0.1% Large Hotel 0.2% Large Office 0.7% Supermarket 1.7%
Warehouse 13.0% Primary School 6.3% Large Commercial Subtotal 22.0%
Small Commercial
Quick Service Restaurant 36.1%
Small Office 32.7%
Stand-Alone Retail 9.3%
Small Commercial Subtotal 78.0% Space Cooling 29%

Appliances & Plug Loads 27% Lighting 39% Water Heating <1% Refrigeration

5% Space

Heating <1%Achievable Demand Side Management Potential Study Analysis Approach

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## Industrial Energy Use Figure 10 shows how the industrial sector uses electricity. Based on ENO customer data, ICF characterized two types of industrial customers: small and large. Ninety-seven percent of industrial customers are small operations, such as machine shops, and are on the small electric service rate. The remaining 3% of industrial customer are very large manufacturing facilities; these facilities consume 94% of the electricity used within the industrial sector.
Figure 10. Distribution of Industrial Electricity Use, by End Use



# 2.3. Measure Analysis
Figure 11 shows the number and distribution of the types of measures analyzed. "New" measures are for new construction opportunities. "Retrofit" measures replace functioning existing equipment. "Replace-on-burnout" measures replace equipment that is no longer functioning. About half the measures analyzed are retrofit in nature.
Figure 11. Count and Distribution of Measure Types Analyzed

Sector New

Construction Measure Type Total

Retrofit Replace-onBurnout
Non-Residential Measures 57 324 68 449

% Sector Total 13% 72% 15% 100%
Residential Measures 160 131 159 450

% Sector Total 36% 29% 35% 100%
Total 217 455 227 899
% Total 24% 51% 25% 100% 

### Compressed Air 16%

Drives 33% Fans 21% HVAC 5% Lighting 2% Other

6% Pumps 17%Achievable Demand Side Management Potential Study Analysis Approach

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### Figure 12 shows the number and distribution of types of measures included in the final analysis. About half the measures analyzed, or considered, were used to estimate DSM potential. Of these final measures, over half were retrofit in nature. Cost-effectiveness was the main screening criteria for measure inclusion. This is discussed further below.
Figure 12. Count and Distribution of Measures Types Included

Sector New

Construction Measure Type Total

Retrofit Replace-onBurnout
Non-Residential Measures 29 169 36 234

% Sector Total 12% 72% 15% 100%
Residential Measures 41 71 92 204

% Sector Total 20% 35% 45% 100%
Total 70 240 128 438
% Total 16% 55% 29% 100%



### All measures were analyzed for cost effectiveness using the measure Total Resource Cost (TRC) test. 20 

### Figure 13 shows that 90% of measures included passed the TRC test (indicated in cell B2). The remaining 10% that were included (indicated in cell A2) were not cost-effective. Cost-effectiveness was analyzed for each measure in a variety of building types. For example, residential wall insulation upgrades were cost-effective for three out of the four single family home types shown in Figure 7. ICF included wall insulation in the final analysis for the fourth home type since this would not make a significant difference to the cost-effectiveness of this measure across all home types and because it would be impractical to exclude in implementation. In most cases if a non-cost-effective measure was included, it was for this reason.
Figure 13. Measure Cost Effectiveness

A B Z Measure Included? Measure TRC ш 1 Total Measures No Yes 1 No 424 37 461 2 Yes 42 396 438
Total 466 433 899

20 Measure TRC benefits include avoided energy and avoided capacity costs due to the measure. Measure TRC costs are measure incremental costs; these include the difference in equipment and labor costs between the efficient and baseline units.Achievable Demand Side Management Potential Study Analysis Approach

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### Conversely, 9% of measures that passed the TRC were not included in the final analysis (shown in cell B1, above). In almost all these cases the measure was excluded because it was duplicative. For example, both two inch and three inch residential hot water heater wraps were analyzed. Upon further consideration, an assumption was made that three inch wraps would be used in all cases where it was feasible to install a wrap. That is, the three inch wrap "represented" hot water heater wrap measures in the analysis. Including two inch wraps, therefore, would be duplicative.
In a very limited number of cases a measure was excluded if it was eventually determined to not be applicable to New Orleans. Secondary refrigerator removal and recycling is an example—appliance saturation survey data from GCR & Associates 21 

### showed that a majority of customers replaced their refrigerators post-Katrina. Therefore, there are an insufficient number of older units to support a refrigerator recycling program.
A complete measure list is shown in the Appendix. 

## Demand Response Measures Figure 14 shows demand response (DR) measure types included by sector. These measure types represent common DR options offered by utilities. There is at least one DR option representing potential savings for each sector. These measure types were derived from the 2009 FERC study on national demand response potential. All DR measures are assumed to be "opt-in," meaning that customer participation would be voluntary. Detailed descriptions of each measure type are included in the Appendix. The cost of AMI infrastructure: meters, installation, IT costs and related O&M are not considered DSM program costs and are therefore not included in the costs screened in the Potential Study. Certain DR measure costs, however, were included in the Potential Study, such as the cost of programmable communicating thermostats for residential "Dynamic Pricing with Enabling Technology."
Figure 14. DR Measures Included by Sector

DR Measure Type Residential Small Commercial Large

Commercial Industrial
Dynamic Pricing without Enabling Technology 

## 9 9 9
Dynamic Pricing with Enabling Technology 

## 9 9 9

Direct Load Control 

## 9
Interruptible Rate 

## 9 9



# 2.4. Treatment of Codes and Standards
Adopted codes and standards were incorporated into the Potential Study in the following manner:

 Prevailing state residential building codes (IECC 2006) were used as baselines for residential new construction and retrofit measures for which ICF developed the savings (non-deemed savings).

21 GCR & Associates, Inc., New Orleans Energy Usage Baseline Results , January 2009.Achievable Demand Side Management Potential Study Analysis Approach

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###  Recently updated federal minimum efficiency standards for commercial buildings (ASHRAE 90.10- 2010) were used to determine baselines for commercial new construction and retrofit measures for which ICF developed the savings (non-deemed savings).

 Residential general service lighting baselines reflect the minimum efficiency standards and schedule set forth in the Energy Independence and Security Act of 2007 (EISA 2007) and by the U.S. Department of Energy (DOE). 22



###  Residential air conditioning and heat pump baselines reflect the minimum efficiency standards and schedule set forth in the Energy Independence and Security Act of 2007 (EISA 2007) and by the U.S. Department of Energy (DOE). 23


# 2.5. Market size
Once the final measure list was developed, the next step in the analysis was estimating the market size for each measure. Market size is a function of the following variables:

 Market applicability. Measures target different sectors, sub-sectors, and building types. For example, there are different SEER 16 central residential air conditioning measures for the single family and multifamily subsectors, since savings vary by building type. Market applicability is the fraction of the customer sector applicable to a measure.

 Technical feasibility

. This variable accounts for the fraction of cases within the applicable market where measure installation is technically feasible. In most cases, technical feasibility equals 100%.

 Not-yet-adopted rate. This variable accounts for estimates of current measure market saturation; that is, the fraction of the market where the measure is already installed. For retrofit and new construction measures, the not-yet-adopted rate is 100%. For replace-on-burnout measures, it equals one minus the current market saturation rate.

 Annual replacement eligibility is the fraction of the eligible market where the measure could be installed in a given year. For replace-on-burnout measures, it equals one divided by the measure's lifetime. For retrofit and new construction measures it equals 100%.
An illustrative example of a measure market size calculation is shown below. In this example, the total number of applicable units eligible for replacement in the market per year is 360 (row M). This is not the estimated number of units that an energy efficiency program would install; rather it represents the estimated number of eligible units that are technically in the market place. The process for estimating program participation is described in the next section of this report.

22 Baselines were changed from "standard" incandescent bulbs to EISA compliant halogen bulbs in 2012, 2013, and 2014 (depending on the bulb type).

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12-045 October 30, 2012 Figure 15. Illustrative Measure Market Size Calculation Measure Characteristics & Applicability Description/Value Calculation A Applicable Sector Residential B Applicable Sub-Sector Multifamily C Measure Type Replace-on-Burnout D # of Measure Units per Application 1 E Measure Life (Years) 10
F Current Measure Market Saturation 10% G Applicable Customer Sector Size, # of Customers(Residential) 100,000 H Applicable Customer Sub-Sector Size, # of Customers(Multifamily) 20,000 I Applicability Factor 20% H y G J Feasibility Factor 100% K Not-Yet-Adopted Rate 90% 1 – F L Annual Replacement Eligibility 10% 1 y E M Total Applicable Measure Units 360 H x I x J x K x L



# 2.6. Program Analysis
Programs Modeled The next stage of the Potential Study involved modeling an expected set of DSM programs that could deliver the included measures and provide energy and demand savings over the next 20 years. The list of programs modeled in the analysis represents current ENO Energy Smart programs, plus new programs, as shown in Figure 16. In all, 22 DSM programs were modeled, including:

 Eleven energy efficiency programs based on current Energy Smart program designs.

 Five additional energy efficiency programs. New energy efficiency programs were modeled based on the list of measures included in the analysis. If a measure naturally "fit" into an existing program, it was modeled within that program. If a measure did not fit within an existing program, a new program was modeled. For example, a separate Multifamily program was modeled because ENOcurrently does not implement a program specifically targeting this sector, yet many multifamilyspecific measures were included in the analysis.

 Six demand response programs. Each of the demand response programs modeled was considered new for the purposes of the analysis.Achievable Demand Side Management Potential Study Analysis Approach

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12-045 October 30, 2012 Figure 16. Programs Modeled

Modeled Program Name Relevant Sector(s) Type Energy Smart Program? Notes

Large Commercial Energy Solutions C&I EE Yes Small Commercial Energy Solutions C&I EE Yes Commercial Solar PV C&I EE Yes Policy program, required by New Orleans City Council. Energy Smart New Homes Residential EE Yes ENERGY STAR Air Conditioning Residential EE Yes

Residential Lighting and Appliances Residential EE Yes The current Energy Smart residential lighting initiative is a direct install program. The program modeled for this study represents a retail-based lighting and appliances initiative. AC Tune-Up Residential EE Yes Residential Solar PV Residential EE Yes Policy program, required by New Orleans City Council. Solar Water Heater Pilot Residential EE Yes Policy program, required by New Orleans City Council. Low-Income Weatherization Residential EE Yes Policy program, required by New Orleans City Council. Commercial Building Energy Management Commercial EE No Commercial New Construction Commercial EE No

Industrial Industrial EE No Currently, the Energy Smart Large Energy Solutions program serves the industrial sector. A separate industrial program was modeled for the purposes of estimating participation and reporting study results. Multifamily Multifamily EE No Home Energy Use Benchmarking Residential EE No Non-Enabled Dynamic Pricing (Non-Res) Commercial DR No Enabled Dynamic Pricing (Non-Res) Commercial DR No

Interruptible Rate Large Commercial and Industrial DR No ENO currently offers an interruptible rate, but it is not considered a DSM “program.”

Direct Load Control Commercial DR No Enabled Dynamic Pricing (Res) Commercial DR No Non- Enabled Dynamic Pricing (Res) Commercial DR No



## Program Assumptions DSM programs are the vehicles that deliver DSM measure savings through incentives, marketing, education, and training. Program assumptions modeled in this Potential Study include program costs, participation, and net-to-gross (NTG) ratios. 

### Program Costs Program costs were estimated to reflect average annual costs over the long-run, which ICF expects will be lower than program costs today. This is because Louisiana is an immature market for DSM, and ENO has only been operating current programs for a little over one year. As programs grow and the market matures, program delivery costs are expected to decrease as a percentage of overall program cost.
Incentive and non-incentive program cost estimates were developed. Incentives are program payments to customers, contractors, retailers, or manufacturers that lower the cost of efficient products and services. Non-incentive costs include administration, marketing, education and training, and evaluationAchievable Demand Side Management Potential Study Analysis Approach

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### costs. Individual non-incentive cost categories were not estimated for this Potential Study. Current ENO program costs, ICF program experience, and long-run program costs in other territories were considered in developing program costs for this Potential Study.
Although estimated program expenditures increase over twenty years, the level of spending for savings achieved does not change over the Potential Study. That is, the incentive and non-incentive program costs per kWh are the same 24 

### for every year of the Potential Study.
Cost estimates by program are shown in Figure 35, and in the Appendix. 

### Participation DSM programs recruit participants by providing monetary incentives (rebates), and through marketing, education, and training. Since this was a bottom-up analysis, participation was estimated for every measure for every year of the Potential Study. Participation was forecasted using ICF's Energy Efficiency Potential Model (EEPM). For some programs, participation was estimated as a function of the measure incentive level, and program market acceptance and growth rates. For other programs, participation was based on performance of similar programs in comparable jurisdictions and on ICF program experience. Demand response program participation was based on Entergy Operating Company and ICF program experience and on the FERC National Demand Response study. 25 

### These approaches are described below. 

### Participation Approach A This approach combines research on customers' financial decision making with research on the diffusion of innovative technologies in the marketplace.
One way that programs motivate customers to participate is by improving the financial attractiveness of the efficient option over the standard, or baseline option. Financial attractiveness in Approach A is a function of how much the incentive lowers the customer simple payback. Customer payback is the amount of time it takes for a customer to recover the costs of investing in the efficient unit instead of the standard unit. Customer payback equals the difference in cost between the efficient and standard units (commonly known as the incremental cost), divided by the utility bill savings due to the efficient unit. 26 

### Payback before the incentive is applied is calculated as: Pre-incentive Customer payback (Years) = Incremental cost ÷ Utility bill savings
And payback after the incentive is applied is calculated as: Post-incentive Customer payback (Years) = (Incremental cost—Incentive cost) ÷ Utility bill savings

24 In real dollar terms.

25 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential, Prepared by The Brattle Group, et al., June 2009.

26 Incremental costs include the difference in the cost of equipment, labor and operations, and maintenance.Achievable Demand Side Management Potential Study Analysis Approach

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### In the reference case, measure incentives were calculated to bring down the customer payback to two years, with a cap of 75% of incremental cost, and a minimum incentive of 25% of incremental cost. 27 

### An incentive calculation for an illustrative measure is shown in Figure 17. For this measure the pre-incentive payback is 6.3 years (row 10) and the post-incentive payback is two years (row 17). Not all incentives bring down the payback to two years. This happens when the maximum incentive is reached, when the pre-incentive payback is already less than two years, or when the incentive would need to be greater than the incremental cost to bring the payback down to two years.
Figure 17. Illustrative Measure Incentive Calculation
Incentive Calculations Value Source/Calculation 1 Residential Retail Electricity Rate—kWh $ 0.09 Utility 2 Residential Retail Capacity Charge—kWh $ 0.00 Utility 3 Residential Retail Gas Rate—therm $ 0.95 Utility 4 Base Measure Life 15 Deemed Savings 5 Total Incremental Cost` $ 238.00 Deemed Savings 6 Annual kWh Savings 417.33 Deemed Savings 7 Annual kWh Summer-Peak Savings 0.12 Deemed Savings 8 Annual Gas Savings 0.00 Deemed Savings 9 Annual Bill Savings $ 37.91 Annual Energy Savings by Participant 10 Pre-incentive Payback (Years) 6.3 Total Incremental Cost/Annual Bill Savings 11 Incentive Assumptions 12 Minimum Incentive Level 25% Reference Case Assumption 13 Maximum Incentive Level 75% Reference Case Assumption 14 Post-incentive Payback Target (Years) 2 Reference Case Assumption

15 Incentive as % of Incremental Cost 68% MAX [MIN (Minimum Incentive Level, 1-Postrebate Payback Target/Pre-rebate Payback)]

16 Incentive $ 162.18 Incentive as % of Incremental Cost x Total Incremental Cost 17 Post-incentive Payback 2 (Total Incremental Cost-Incentive) / Annual Bill Savings



### Incentives are used to calculate program costs and to forecast participation. ICF uses the post-incentive payback to estimate the fraction of customers that may choose the efficient unit over the standard unit. This is done using "payback acceptance curves," shown in Figure 18. These curves plot results from residential and non-residential customer surveys on payback acceptance. 28 

### The residential curve (in dark blue) shows that 68% of eligible residential customers stated they are willing to accept a two year measure payback. However, due to survey response bias, and from program experience, ICF knows that people tend to overstate their payback acceptance. In other words, when customers are making actual

27 Incentive levels for other scenarios are shown in Section 2.7.

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### decisions about installing equipment they are usually willing to accept much shorter payback levels than they stated they would in a survey.
Figure 18. Payback Acceptance Curves



### Survey response bias as well as market barriers need to be accounted for in developing program participation estimates. Market barriers to participation include financial barriers, such as lack of access to capital; information barriers, such as lack of customer understanding about the benefits of efficient equipment; and, delivery barriers, such as contractor recruitment and participation. Response bias and market barriers are considered by ICF when developing assumptions about program growth.
In ICF's model, three program variables determine how a program grows:

1. A program market acceptance rate (row 2 in Figure 19) is used to estimate the maximum annual participation rate; 29



### 2. A ramp-up rate (row 3 in Figure 19) is used to estimate first year participation; and

3. A ramp-up shape

(row 4 in Figure 19) is used to estimate how quickly a program could reach the maximum annual participation rate.
The maximum annual market acceptance (participation rate) 30 

### is the product of the customer stated payback acceptance and the program market acceptance rate (row 8 in Figure 19): Maximum annual market acceptance rate = Customer stated payback acceptance x Program Market Acceptance rate

29 That is, the program participation rate in the year the program reaches maturity.

30 The highest estimated level of program market penetration in a given year. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Payback (Years)PercentofCustomersAcceptingPayback Residential Trend

Residential Data Points

Non-Residential Trend

Non-Residential Data Points 70% customers accept a 2 year payback

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### And the first year participation rate is maximum annual market rate, divided by the ramp-up rate (row 9 in Figure 19). To summarize: First year participation rate =

Maximum annual market acceptance rate ÷ Program ramp up rate
Figure 19. Illustrative Market Diffusion Assumptions Program Assumptions Value Source/Calculation 1 Customer Stated Payback Acceptance 68% Payback Acceptance Calculation 2 Program Market Acceptance Rate 30% ICF Program Assumption 3 Ramp-up Rate 5 ICF Program Assumption 4 Ramp-up Shape 100% ICF Program Assumption 5 Program Start Year 2012 6 Study Period (years) 20
7 First Year Participation Estimates
8 Maximum Annual Market Acceptance (S max ) 20.4% Program Market Rate Acceptance x

Customer Stated Payback Acceptance
9 First Year Share of Installations (S o ) 4.1% Maximum Annual Market Acceptance (Smax)/ Ramp-Up Rate



### Figure 20 illustrates the outcome of Approach A. Program participation in the first year is 4%. The participation rate in each year grows until it reaches the maximum estimated level of 20%. This figure is an example of a "market diffusion" or "s-curve." This curve shape is also reflected in this Potential Study's results shown Figure 24.
Figure 20. Market Diffusion Curve

0% 5% 10% 15% 20% 25%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20AnnualProgramParticipationRate

Maximum Annual Market Acceptance (Smax) Annual Participation (%)

Program YearAchievable Demand Side Management Potential Study Analysis Approach

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### This approach to modeling DSM program participation is most applicable to programs where payback acceptance is important to customer decision-making and to programs where efficiency investments are typically small to medium in size. Participation approaches by program are shown in Figure 21.
Figure 21. Participation Approach, by Program

Modeled Program Name Relevant Sector(s) Type Participation Approach Large Commercial Energy Solutions C&I EE A Small Commercial Energy Solutions C&I EE A Commercial Solar PV C&I EE A Commercial Building Energy Management Commercial EE A Commercial New Construction Commercial EE A Industrial Industrial EE A Multifamily Multifamily EE A ENERGY STAR Air Conditioning Residential EE A Residential Lighting and Appliances Residential EE A AC Tune-Up Residential EE A Residential Solar PV Residential EE A Solar Water Heater Pilot Residential EE A Energy Smart New Homes Residential EE B Residential Energy Solutions Residential EE B Low-Income Weatherization Residential EE B Home Energy Use Benchmarking Residential EE B Non-Enabled Dynamic Pricing (Non-Res) Commercial DR B Enabled Dynamic Pricing (Non-Res) Commercial DR B Interruptible Rate Large C&I DR B Direct Load Control Commercial DR B Enabled Dynamic Pricing (Res) Commercial DR B Non- Enabled Dynamic Pricing (Res) Commercial DR B



### Participation Approach B Participation Approach A is not applicable to DSM programs where payback acceptance is less important to customer decision making. This is the case for residential new homes programs, 31 

### for example, where ENERGY STAR qualified home builders are the target market, not homebuyers. Nor does the payback acceptance survey data apply to customer decisions about participating in demand response programs.
For these types of programs, ICF used an alternative approach to forecast participation based on performance of similar programs in comparable jurisdictions and on ICF program experience. For example: the ENO Residential Energy Solutions program recently became a Home Performance with ENERGY STAR (HPwES) program; HPwES is sponsored by the U.S. Environmental Protection Agency. ICF implements 12 HPwES programs in other parts of the country. ICF was therefore able to use its program experience paired with Energy Smart program experience to develop annual participation estimates for the Potential Study.

31 Energy Smart New Homes, for example.Achievable Demand Side Management Potential Study Analysis Approach

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### If Approach A is more of an empirical modeling exercise requiring numerous calculations to arrive at final participation rate, then Approach B is more qualitative in the sense that annual program participation rates are manually input into ICF's model for each forecasted program year. 

### Demand Response Program Participation DR program participation was assumed to be voluntary, or "opt-in" in nature. Participation in some DR options requires an advanced ("smart") meter. These options include dynamic pricing with enabling technology and dynamic pricing without enabling technology. Therefore, for these options, market penetration was based on ENO's projection of potential smart meter deployment at the time the assumptions for this Potential Study were developed. At that time ENO projected that, if required, full deployment could occur by 2017, although this schedule was and continues to be subject to high levels of uncertainty. These projections are shown in the Appendix. The cost of AMI infrastructure: meters, installation, IT costs and related O&M are not considered DSM program costs and are therefore not included in the costs screened in the Potential Study.
It is assumed that Interruptible tariff participants do not require additional equipment to participate.
Direct load control participation requires the utility to install a controlling device on the customer's AC or to install a "smart thermostat" inside the customer's home. Participation estimates were split evenly between these two options. ICF based participation estimates on the Expanded Business as Usual (EBAU) case for Louisiana in the 2009 FERC study, taking into account ENO's assumptions for advanced meter deployment.



### Net-to-Gross Ratios Program evaluators independently verify reported savings and conduct empirical studies and other activities to estimate actual energy savings during the period of performance. The ratio of evaluated savings to reported savings is called the program NTG ratio. Applying the NTG ratio to gross savings results in net savings. Net savings estimates are reflected in the load-shapes provided to SPO for this Potential Study.
For the purposes of this Potential Study, a program NTG ratio equals one minus the program freeridership rate. The free-ridership rate is the percentage of program participants who would have installed the energy saving measure in the absence of the program. That is, free-riders receive program incentives and/or services for taking energy saving-actions that they would have performed even if the program did not exist. Program free-ridership estimates applied in this Potential Study range from 0% to 35%. Conversely, program NTG ratios range from 100% to 65%.
Individual program NTG ratios were estimated based on ICF program experience, and program evaluation results from other territories. NTG assumptions do not change by Potential Study scenario. NTG assumptions by program are shown in the Appendix.Achievable Demand Side Management Potential Study Analysis Approach

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# 2.7. Scenarios
Three achievable program potential scenarios were developed:

 A reference case , which represents the most likely trajectory of utility programs given ENO's existing programs and the best information available at the time of the Potential Study. Measure incentives in the reference case were calculated to bring down customer payback to two years, with a cap of 75% of incremental cost, and a minimum of 25% of incremental cost.

 A high case , which represents a world in which customers participate at higher than expected rates. This is modeled by increasing incentive levels to equal a one year customer payback, with a cap of 100% of incremental cost, and a minimum of 50% of incremental cost.

 A low case , which represents a world in which customers participate at lower than expected rates. This is modeled by decreasing incentive levels to equal a three year customer payback, with a cap of 50% of incremental cost, and a minimum of 10% of incremental cost.

Figure 22. Scenario Assumptions

Variable Scenario

Low Reference High Incentive Simple Payback Target (years) 3 2 1 Incentive Min. (% Incremental Cost) 10% 25% 50% Incentive Max. (% Incremental Cost) 50% 75% 100% Non-incentive Program Costs (33% x Reference) + Reference Reference (–33% x Reference) + ReferenceICF International 

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# 3. Savings Estimates
This section begins by explaining the difference between annual and cumulative savings estimates. Next, the savings estimates developed in this Potential Study are reviewed and benchmarked against those from comparable studies. Electric energy and demand savings estimates are provided. 32 

### Estimates are shown by sector and end-use. Program costs and cost-effectiveness estimates are also provided.


# 3.1. Annual versus Cumulative Savings
Most DSM studies estimate annual and cumulative savings. The difference between annual and cumulative savings is illustrated in Figure 23, below.
Figure 23. Illustrative Annual and Cumulative Savings Calculations

A B C D
Measure Characteristics

1 Annual Savings per Participant (kWh) 1
2 Measure Life (years) 3 Program Year 1 2 3 4
3 Participants 2 4 8 10
4 Total Annual Savings 2 4 8 10
5 Cumulative Savings 2 6 14 22



### Annual savings are the savings due to participation within a given year. Annual savings do not include savings due to measures installed in previous years. Cumulative savings in a given year include the annual savings for that year plus savings due to participation in previous years, through the measure life. Year one savings for the above measure are shown in the red cell (cell A4): this is the product of measure annual savings (cell A1) and the number of participants in year one (cell A3). Cumulative savings and annual savings are the same in year one. Cumulative savings in program year two is shown in the yellow cell (cell B5) and is the sum of year two annual and year one annual savings (cell A4 plus cell B4). Savings accrue through the measure lifetime, in this case for three years (cell A2). Since the measure expires after three years, savings due to participation in year one expires after year three. This is illustrated by the cumulative savings value for program year four in the blue cell (cell D5), which is sum of the values in cells B4, C4 and D4.
Annual and cumulative savings estimates for this Potential Study are discussed below.

32 Gas savings estimates are not reported, as they are incidental to the analysis. That is, only "electric" measures were included, although some electric measures, such as insulation, can also gain gas savings. Benefits due to gas savings were included in the cost-effectiveness calculations.Achievable Demand Side Management Potential Study Savings Estimates

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# 3.2. Annual Electric Savings Impact Estimates
ICF estimates that DSM programs operated by ENO could achieve net 33 

### annual electric savings equal to 1.1% of sales by 2021, and 1.3% of sales by 2031, in the reference case. This translates to 56.5 GWh in annual savings in 2021 and 65.2 GWh in 2031. 65.2 GWh is equivalent to the amount of electricity used by 4,800 homes 34 

### in New Orleans in a year.
The growth in savings estimates between 2021 and 2031 is due to projected growth in the number of ENO customers. The growth in the magnitude of the savings estimates (% values) over this period is due to the cumulative effect of deducting program savings estimates from the base sales forecast.
Note that these results assume acceptable regulatory treatment of DSM programs over twenty years.

Figure 24. Annual Net Electric Savings Estimates as % of Previous Year's Sales



### Figure 25 shows 10 and 20 year program savings estimates on both a net and a gross basis. Gross savings are what DSM program administrators track and report during the period of performance (typically a program year), and prior to program evaluation. As illustrated in Figure 25, net savings estimates are about 75% of gross savings estimates. Gross annual electric savings estimates reach nearly 1.5% of sales after 10 years in the reference case and 2.0% of sales in the high case.
ICF's NTG assumptions are shown in the Appendix.

33 See Program Assumptions section for description of net versus gross savings.

34 Based on average home electricity use today.

0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% 1.8% 2.0%20122013201420152016201720182019202020212022202320242025202620272028202920302031

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Figure 25. Net and Gross Annual Electric Savings as % of Sales (10 and 20 Year Estimates)



# 3.3. Cumulative Electric Savings Impact Estimates
Figure 26 shows estimated cumulative electric savings impacts. ICF estimates ENO's DSM programs could save about 7.0% of sales over 10 years and 12.2% of sales over 20 years in the reference case. This translates to 358.1 GWh in savings after 10 years and 638.0 GWh after 20 years.

Figure 26. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates)

5.0% 8.5%

7.0% 12.2%

9.5% 17.2%

2021 2031

LOW REF HIGH 

### Scenario

- YearAchievable Demand Side Management Potential Study Savings Estimates

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## Study Benchmarking This section compares savings estimates from this Potential Study to estimates from six other recent studies in the South. The estimates represent a mix of utility, state, and regional studies; a mix of utility, government, non-partisan, and advocate sponsors; and three different general study approaches: bottom-up, top-down, and meta study.
The estimates from the Potential Study are most comparable to those from the EPRI study on the Southern region, the KEMA Missouri statewide study, and the TVA study. These three studies used bottom-up approaches 35 

### similar to ICF's, although the scope of work and specific methodologies varies from study to study.

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12-045 October 30, 2012 Figure 27. Estimates from Recent Southern Potential Studies 36

Study Primary

Author Study

Commissioned or Sponsored by Year

Released Methodology Type of Achievable Potential 10 Year

Savings Estimate 20 Year

Savings Estimate

Energy New Orleans (this study) ICF International Entergy Corp. 2012 Bottom-up Achievable Low 5.0% 8.5% Achievable Reference 7.0% 12.2% Achievable High 9.5% 17.2%

Tennessee Valley Authority Global Energy Partners TVA 2011 Bottom-up Achievable Low 5.1% 10.6% Achievable High 9.8% 19.8%

Missouri Statewide KEMA MO PSC 2011 Bottom-up Three-Year Payback Achievable Net 3% N/A
One-Year Payback Achievable Net 7% N/A

Missouri Statewide ACEEE ACEEE 2011 Top-down Achievable Program 6.4% N/A

Arkansas Statewide ACEEE ACEEE 2011 Bottom-Up “Medium” Case Achievable 9.8% by 2025

US National Study, Southern Region Electric Power Research Institute EPRI 2009 Bottom-up Maximum Achievable 10.0% 11.1%

Realistic Achievable 4.4% 8.1%

Review of Southern EE Studies Georgia Tech Georgia Tech 2009 Meta-study Maximum Achievable 1.2% per year

Realistic Achievable 0.9% per year

36 10 year and 20 year savings values are cumulative. Some studies did not develop 10 and 20 year savings estimates; rather estimates were developed that are one or two years shorter or longer in time frame. For the above table, approximations were made for the purposes of benchmarking. All studies shown are long-term in nature and therefore subject to high levels of uncertainty.ICF International 

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### Estimates of achievable savings levels for ENO are higher than EPRI's estimates for the Southern region. Estimates from the Potential Study are similar to those produced for the Tennessee Valley Authority (TVA) in 2011. The TVA study did not include a reference case but the low and high case numbers are relatively close to this Potential Study's numbers, especially the ten year estimates.
Estimates from the Potential Study are higher than the Missouri statewide estimates produced by KEMA for the Missouri Public Service Commission. Like the TVA study, the Missouri study did not include a reference case. Instead, the Commission required two scenarios, one based on incentive levels buying down measure payback to one year and another that brings payback down to three years. In terms of approach, the one year payback scenario is similar to the ENO high case, and the three year scenario is similar to the ENO low case. In both cases the ten year ENO savings estimates are higher.
Note that each of the bottom-up studies was conducted for somewhat different purposes. The EPRI study aimed to provide objective guidance to policymakers around the country, whereas the TVA study was performed to provide TVA with information it could use to meet its aspirational goal to lead the southeast in energy efficiency. The Missouri study was performed by Commission mandate to assess long term potential in the state, and the purpose of the ENO Potential Study was to provide DSM inputs for an IRP analysis. 

## Program Costs and Cost-Effectiveness Program costs were estimated based on long-term expectations about incentive levels, and implementation and evaluation costs. Incentive and non-incentive program costs were estimated through the methods described in Section 2.6 Figure 28 shows total annual estimated total (portfolio)program costs for 2021 and 2031.
Figure 28. Annual Program Costs, $Millions (10 and 20 Year Estimates) 37

Scenario 2021 2031
Low $ 7.6 $ 8.3
Reference $ 20.4 $ 23.3 High $ 35.1 $ 40.5



### The modeled DSM portfolio is calculated to be cost effective with an overall Total Resource Cost (TRC) test ratio of 1.9, 38



### and a Program Administrator Cost (PAC) test ratio of 2.5. 39 40 

### The TRC test reflects the

37 Annual program cost estimates include program incentive (rebates paid to participating customers) and non-incentive costs (including administration, implementation, marketing and education, and evaluation measurement & verification costs). Estimates are in real 2011 dollars.

38 TRC benefits include the cost of avoided of energy and avoided capacity due to DSM programs. TRC costs include all the costs of operating DSM programs (incentive and non-incentive program costs) plus costs incurred by program participants (most often valued as the measure incremental costs minus the program incentive).

39 Reference case estimates.Achievable Demand Side Management Potential Study Savings Estimates

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### trade-offs to society of investing in DSM versus electricity generation. A TRC ratio of 1.9 means that for every dollar invested in DSM (by ENO and program participants), society could save a dollar and ninety cents in avoided energy supply costs.
The PAC test reflects the trade-offs to ENO of investing in DSM versus electricity generation. A PAC test result of 2.5 means that that for every dollar invested by ENO in DSM, ratepayers could save two and a half dollars in avoided energy supply costs. In the reference case, electric savings cost approximately $0.05 per kWh, levelized. If only energy efficiency programs are included, 41 

### the levelized cost drops 20% to $0.04 per kWh. ICF expects costs over the long-term will be lower than program costs today. This is because Louisiana is an immature market for DSM, and ENO has only been operating current programs for a little over one year. As programs grow and the market matures, program delivery costs are expected to decrease as a percentage of overall program cost.
Cost-effectiveness results for all four standard cost-effectiveness tests are shown, by program, in the Appendix. 42


## Electric and Demand Savings Estimates Figure 29 shows energy efficiency electric savings estimates in 2021 and 2031. In 20 years, cumulative savings due to DSM programs could save enough electricity to power 47,000 homes in New Orleans for a year. This equates to about a third of residential annual energy use. 43 44

Figure 29. Net Annual and Cumulative MWh Savings

(10 and 20 Year Estimates) Annual MWh Savings 2021 2031 High 74,197 86,182
Reference 56,466 65,200
Low 41,590 48,003 Cumulative MWh Savings 2021 2031

High 477,414 860,012
Reference 358,128 637,974
Low 261,580 459,739

40 PAC benefits include the cost of avoided energy and avoided capacity due to DSM programs. PAC costs include all the costs of operating DSM programs, except for costs incurred by program participants.

41 Solar programs demand response programs excluded.

42 Program benefit-cost tests were calculated using formulae in the California Standard Practice Manual for Economic Analysis of Demand Side Programs and Projects (available at: http://www.energy.ca.gov/greenbuilding/documents/background/07- J_CPUC_STANDARD_PRACTICE_MANUAL.PDF).

43 Based on average residential electricity consumption in 2011.

44 Reference case estimate.Achievable Demand Side Management Potential Study Savings Estimates

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### Figure 30 shows non-coincident peak electric demand savings estimates due to energy efficiency and demand response programs in 2021 and 2031. One megawatt (MW) is equivalent to the total peak electric demand of 400 homes in New Orleans. Therefore, in 20 years ENO DSM programs could offset the peak demand of 79,000 New Orleans residences. 45 46 

### This equates to about half of residential peak demand today.
Figure 30. Annual and Cumulative MW Savings (10 and 20 Year Estimates) Annual MW Savings 2021 2031 High 27 29
Reference 20 22
Low 13 14 Cumulative MW Savings 2021 2031

High 168 271
Reference 125 200
Low 80 129



## Savings by sector and end use Figure 31 shows the breakdown of long-term electric savings estimates in the reference case. Note that some savings labeled "commercial" also include government sector savings; this is because governmental customers are assumed to participate in commercial programs. 47 

### "Commercial" savings also includes industrial lighting and HVAC, 48 

### as those measures are currently delivered largely through the Company's "commercial" programs. 49

45 Based on residential peak demand today.

46 Reference case estimate.

47 Combined, the commercial and government sectors consume 53% of electricity in the territory.

48 Combined, HVAC and lighting account for 7% of industrial electricity use.

49 As discussed above, 97% of ENO's industrial customers are on the small electric rate.Achievable Demand Side Management Potential Study Savings Estimates

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Figure 31. Distribution of Cumulative Net Electric Savings, by Sector, 2031 (Total = 638.0 GWh)



### Estimated residential savings is proportionally less than residential electricity use (36% of total), but this is expected since residential efficiency opportunities tend to be smaller than non-residential options. The large portion of "commercial" savings is also expected given that it includes government savings and some industrial savings, and that commercial savings often account for a large portion of actual DSM portfolio savings.



### Residential Figure 32 shows the estimated long-term distribution of residential electric savings. Measures that reduce heating and cooling loads constitute over 60% of savings. Whole home efficiency projects are estimated to save more than lighting. This is a significant departure from historical program performance in other jurisdictions; historically most residential programs achieved a large majority of their savings through CFLs. This departure is due in part to changes in lighting standards. Residential 29%

Commercial 64% Industrial 7%Achievable Demand Side Management Potential Study Savings Estimates

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Figure 32. Distribution of Cumulative Residential Net Electric Savings, by End Use, 2031 (Total = 184.4 GWh) 50



### The estimated cumulative net residential peak capacity savings in 2031 due to energy efficiency programs is 50 MW. Estimated demand response savings is 27 MW. Total residential capacity savings equals 77 MW, or 7% of ENO's forecasted peak demand. 51



### Commercial Figure 33 shows the estimated long-term distribution of commercial electric savings. Lighting measures represent the greatest savings opportunity primarily because lighting accounts for the greatest portion of commercial building electricity use. Whole building efficiency options represent the next largest savings opportunity. These include efficiency options such as retro-commissioning and advanced new buildings.

50 Whole home measures include efficient new homes and home retrofit projects. Space heating and cooling measures include items such as furnaces, but also items such as insulation and infiltration reduction, which reduce both heating and cooling loads.

51 Non-coincident peak demand for ENO's territory as a whole. Space Heating & Cooling 21%

Space Cooling 41%

Water Heating 1% Appliances & Plug Loads 2% Lighting

17% Whole Home 18%Achievable Demand Side Management Potential Study Savings Estimates

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Figure 33. Distribution of Cumulative Commercial Net Electric Savings, by End Use, 2031 (Total = 411.8 GWh) 52



### The estimated cumulative net non-residential 53 

### peak capacity savings in 2031 due to energy efficiency programs is 95 MW. Estimated demand response savings is 28 MW. Total non-residential capacity savings equals 123 MW, or 11% of ENO's forecasted peak demand. 54



### Industrial Figure 34 shows the estimated long-term distribution of industrial electric savings by end-use, excluding HVAC and lighting savings, which are covered under "commercial" programs. Over 80% of savingsestimated potential would involve upgrades to compressed air, drive, and pump end-uses. "Other" enduses include custom energy efficiency projects.

52 Lighting and heating and cooling savings also reflect industrial savings for these end-uses. This is because measures for these end uses are delivered through ENO's "Commercial" programs.

53 Separate industrial and large commercial DR savings estimates are were not developed.

54 Non-coincident peak demand for ENO's territory as a whole. 

### Space Heating & Cooling 17% Space Cooling 8%
Appliances &

Plug Loads 5%
Lighting 44% Water Heating 1% Refrigeration 2% Whole

Building 23%Achievable Demand Side Management Potential Study Savings Estimates

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Figure 34. Distribution of Cumulative Industrial Net Electric Savings, by End Use, 55 2031 (Total = 41.8 GWh)



## Results by Program Electric and demand savings estimates as well as annual program cost estimates and TRC estimates for the reference case are shown on the next page.

55 Excluding lighting and HVAC, which are included in the commercial savings estimates. 

## Compressed Air 31%

Drives 27% Fans 14% Other 2% Pumps

26%Achievable Demand Side Management Potential Study Savings Estimates

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Figure 35. Program Cost-Effectiveness, Net DSM Potential Estimates, and Cost 56 Estimates, by Program, 2021 and 2031

Sector Program Name TRC Test 2021

Annual Program Costs ($Millions) 2031

Annual Program Costs ($Millions) 2021 Net

Cumulative MWh Savings 2031 Net

Cumulative MWh Savings 2021 Net

Cumulative MW Savings 2031 Net

Cumulative MW Savings Residential Residential Lighting and Appliances 1.6 $1.31 $1.32 29,548 39,496 5.9 8.7 Residential ENERGY STAR Air Conditioning 1.8 $1.20 $1.21 17,033 41,835 4.9 12.0 Residential AC Tune-Up 1.2 $0.84 $0.84 10,193 10,226 3.7 3.8 Residential Residential Energy Solutions 1.2 $2.52 $2.52 27,889 53,665 8.9 17.2 Residential Low Income Weatherization 0.9 $0.94 $0.94 10,451 10,466 2.9 2.9 Residential Energy Smart New Homes 1.2 $0.01 $0.01 195 423 0.1 0.2 Non-Residential Small Commercial Energy Solutions 1.8 $2.00 $2.08 35,477 58,695 10.6 16.6 Non-Residential Large Commercial Energy Solutions 2.1 $5.02 $6.62 144,462 270,863 28.5 53.5 Residential Multifamily 1.5 $0.93 $0.93 13,277 24,198 2.1 4.4 Residential Home Energy Use Benchmarking 1.3 $0.26 $0.26 3,349 3,354 0.8 0.8 Non-Residential Commercial Building Energy Management 3.3 $0.21 $0.27 12,996 18,451 2.4 3.4 Non-Residential Industrial 2.8 $0.54 $0.54 32,849 41,809 4.3 5.4 Non-Residential Commercial New Construction 2.3 $1.02 $1.30 14,548 49,274 2.7 9.0 Non-Residential Interruptible Rate 38.7 $0.33 $0.33 0 0 17.7 23.4 Non-Residential Enabled Dynamic Pricing (Non-Res) 2.7 $0.10 $0.14 0 0 1.0 2.5 Non-Residential Non-Enabled Dynamic Pricing (Non-Res) 5.0 $0.04 $0.05 0 0 0.7 1.6 Residential Enabled Dynamic Pricing (Res) 2.7 $0.26 $0.26 0 0 3.6 5.4 Residential Non-Enabled Dynamic Pricing (Res) 3.1 $0.11 $0.11 0 0 1.6 2.4 Residential Direct Load Control 7.8 $0.30 $0.30 0 0 19.2 19.2 Residential Solar Water Heater Pilot 0.4 $0.01 $0.01 107 241 0.0 0.0 Residential Residential Solar PV 0.6 $0.01 $0.01 209 471 0.1 0.2 Non-Residential Commercial Solar PV 0.4 $2.42 $3.20 5,545 14,507 2.9 7.5 Total Portfolio 1.9 $20.38 $23.25 358,128 637,974 124.8 200.4

56 Costs are real 2011 dollars.Achievable Demand Side Management Potential Study Conclusion

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# 4. Conclusion
This analysis shows that there is significant DSM potential in ENO's territory. In the reference case, ICF estimates ENO administered programs could achieve cost-effective, cumulative net electric (MWh) savings equal to 7.0% of base sales over 10 years. This Potential Study forecasts that DSM programs operated by ENO could achieve net 57 

### annual electric savings equal to 1.1% of sales by 2021, and 1.3% of sales by 2031.This translates to about 56.5 GWh in annual savings in 2021 and 65.2 GWh in 2031. 65.2 GWh is equivalent to the amount of electricity used by 4,800 homes 58 

### in New Orleans in a year.
The largest savings potential is in the commercial sector, particularly in lighting and whole-building measure retrofits in large commercial buildings. Significant residential savings opportunities also exist, especially for measures that reduce heating and cooling load. Partly due to adopted changes in general service lighting standards, the Potential Study estimates residential whole-building measures have greater savings potential than lighting measures, which is an important departure from historical program performance in most jurisdictions.
This Potential Study is a type of economic forecast, and all economic forecasts have forecast error, or uncertainty. ICF used the best data available at the time when conducting this Potential Study. Actual program performance relative to this forecast will be used to reduce forecast error in future potential studies.

57 See Program Assumptions section for description of net versus gross savings.

58 Based on average home electricity use today.ICF International 

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# Appendices

Appendix A: Measure Characteristics and Assumptions
Appendix B: Program Savings and Cost Estimates, Cost-Effectiveness and NTG Ratios
Appendix C: Avoided Cost and Retail Rate Assumptions
Appendix D: Advanced Metering and Demand Response