Entergy New Orleans, Inc.

Achievable 

Demand Side 

Management 

Potential Study 

Final Report 

October 30, 2012 

Prepared for 

Entergy Services, Inc. 

Prepared by 

ICF International

9300 Lee Highway 

Fairfax, VA 22031-1207 

12-045 
blank

page
ICF International i Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Table of Contents 

1. Executive Summary .......................................................................................................................... 1

1.1. Purpose and Objectives.......................................................................................................... 1 

1.2. Types of Potential Estimated .................................................................................................. 1 

1.3. Summary of Estimates ........................................................................................................... 1 

1.4. Study Approach ..................................................................................................................... 3 

1.5. Uncertainty ............................................................................................................................ 4 

1.6. Stakeholder Input .................................................................................................................. 6 

2. Analysis Approach ............................................................................................................................ 7

2.1. Data Collection ...................................................................................................................... 7 

Utility Assumptions.............................................................................................................................. 7

Residential Assumptions ...................................................................................................................... 8

Commercial Assumptions..................................................................................................................... 9

Industrial Assumptions ........................................................................................................................ 9

2.2. Baseline Characterization ..................................................................................................... 10 

Baseline Electric Sales ........................................................................................................................ 10

Residential Electricity Use .................................................................................................................. 11

Commercial Electricity Use................................................................................................................. 12

Industrial Energy Use ......................................................................................................................... 14

2.3. Measure Analysis ................................................................................................................. 14 

Demand Response Measures ............................................................................................................. 16

2.4. Treatment of Codes and Standards ...................................................................................... 16 

2.5. Market size .......................................................................................................................... 17 

2.6. Program Analysis ................................................................................................................. 18 

Programs Modeled ............................................................................................................................ 18

Program Assumptions ....................................................................................................................... 19

2.7. Scenarios ............................................................................................................................. 26 

3. Savings Estimates ........................................................................................................................... 27

3.1. Annual versus Cumulative Savings ....................................................................................... 27 

3.2. Annual Electric Savings Impact Estimates ............................................................................. 28 

3.3. Cumulative Electric Savings Impact Estimates ...................................................................... 29 

Study Benchmarking .......................................................................................................................... 30

Program Costs and Cost-Effectiveness................................................................................................ 32

Electric and Demand Savings Estimates ............................................................................................. 33

Savings by sector and end use............................................................................................................ 34

Results by Program............................................................................................................................ 38

4. Conclusion ...................................................................................................................................... 40

Appendices ........................................................................................................................................... 41
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List of Figures 

Figure 1. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) ........................................................ 2

Figure 2. Annual Net Electric Savings Estimates as % of Previous Year's Sales.............................................................................. 2

Figure 3. Potential Study Approach ............................................................................................................................................ 3

Figure 4. Distribution of Electric Sales by Customer Class (2010, Total = 5,069 MWh)................................................................ 11

Figure 5. Distribution of Residential Electricity Use, by End Use ................................................................................................ 11

Figure 6. Home Types in New Orleans...................................................................................................................................... 12

Figure 7. Home Heating and Cooling Types .............................................................................................................................. 12

Figure 8. Distribution of Commercial Electricity Use, by End Use .............................................................................................. 13

Figure 9. Commercial Building Types in ENO's Service Territory ................................................................................................ 13

Figure 10. Distribution of Industrial Electricity Use, by End Use ................................................................................................ 14

Figure 11. Count and Distribution of Measure Types Analyzed ................................................................................................. 14

Figure 12. Count and Distribution of Measures Types Included................................................................................................. 15

Figure 13. Measure Cost Effectiveness ..................................................................................................................................... 15

Figure 14. DR Measures Included by Sector ............................................................................................................................. 16

Figure 15. Illustrative Measure Market Size Calculation ............................................................................................................ 18

Figure 16. Programs Modeled.................................................................................................................................................. 19

Figure 17. Illustrative Measure Incentive Calculation................................................................................................................ 21

Figure 18. Payback Acceptance Curves .................................................................................................................................... 22

Figure 19. Illustrative Market Diffusion Assumptions................................................................................................................ 23

Figure 20. Market Diffusion Curve ........................................................................................................................................... 23

Figure 21. Participation Approach, by Program ........................................................................................................................ 24

Figure 22. Scenario Assumptions ............................................................................................................................................. 26

Figure 23. Illustrative Annual and Cumulative Savings Calculations ........................................................................................... 27

Figure 24. Annual Net Electric Savings Estimates as % of Previous Year's Sales .......................................................................... 28

Figure 25. Net and Gross Annual Electric Savings as % of Sales (10 and 20 Year Estimates) ........................................................ 29

Figure 26. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) .................................................... 29

Figure 27. Estimates from Recent Southern Potential Studies ................................................................................................... 31

Figure 28. Annual Program Costs, $Millions ............................................................................................................................. 32

Figure 29. Net Annual and Cumulative MWh Savings ............................................................................................................... 33

Figure 30. Annual and Cumulative MW Savings ........................................................................................................................ 34

Figure 31. Distribution of Cumulative Net Electric Savings, by Sector, 2031............................................................................... 35

Figure 32. Distribution of Cumulative Residential Net Electric Savings, by End Use, 2031 .......................................................... 36

Figure 33. Distribution of Cumulative Commercial Net Electric Savings, by End Use, 2031 ......................................................... 37

Figure 34. Distribution of Cumulative Industrial Net Electric Savings, by End Use, 2031 ............................................................. 38

Figure 35. Program Cost-Effectiveness, Net DSM Potential Estimates, and Cost Estimates, by Program, 2021 and 2031 ............. 39
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List of Acronyms & Abbreviations 

ACEEE American Council for an Energy-Efficient Economy

ASHRAE American Society of Heating, Refrigerating and Air-Conditioning Engineers

C&I Commercial and Industrial sectors

CBECS U.S. Energy Information Administration Commercial Building Energy Consumption Survey

CFL Compact Fluorescent Lamp

DOE U.S. Department of Energy

DR Demand Response

DSM Demand Side Management

EBAU Expanded Business As Usual

EE Energy Efficiency

EEPM ICF's Energy Efficiency Potential Model

EIA U.S. Energy Information Administration

EISA U.S. Energy Independence and Security Act of 2007

EM&V Evaluation, Measurement and Verification

ENO Entergy New Orleans, Inc.

EPRI Electric Power Research Institute

ESI Entergy Services, Inc.

FERC Federal Energy Regulatory Commission

GCR GCR & Associates

HPwES Home Performance with ENERGY STAR

HVAC Heating, Ventilation, and Air Conditioning

ICF ICF International

IECC International Energy Conservation Code

IRP Integrated Resource Plan

KEMA DNV KEMA, Inc.

LED Light Emitting Diode

MECS U.S. Energy Information Administration Manufacturing Energy Consumption Survey

Non-Res Non-Residential sectors (commercial and industrial)

NTG Net-to-Gross ratio

PAC Program Administrator Cost test

PCT Participant Cost Test

PV Photovoltaic

REF Reference case DSM potential

RASS Residential Appliance Saturation Survey

Res Residential sector

RIM Ratepayer Impact Measure cost-effectiveness test

SEER Seasonal Energy Efficiency Ratio

SPO Entergy System, Inc.’s System Planning and Operations group

TRC Total Resource Cost Test

TVA Tennessee Valley Authority
ICF International 1 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

1. Executive Summary 

1.1. Purpose and Objectives 

This report summarizes the results of a demand side management (DSM) potential analysis (Study) 

conducted by ICF International for Entergy Services, Inc. (ESI). The purpose of the analysis was to 

develop high-level, long-run achievable DSM program potential estimates appropriate for inclusion in 

the Entergy Electric System's and Entergy Operating Companies’ Integrated Resource Planning (IRP) 

analyses. Consistent with IRP requirements, this Potential Study includes forecasts covering a 20 year 

planning horizon (2012-2031). This document summarizes the Potential Study estimates for Entergy 

New Orleans, Inc. (ENO). ESI’s System Planning and Operations group (SPO) primary requirements from 

the Potential Study were hourly load-shapes and cost projections representing three levels—low, 

reference, and high—of achievable DSM program savings from 2012 through 2031. These load-shapes 

and costs were the demand side inputs into the Entergy Electric System’s and ENO’s IRP analyses. 

The long-run planning nature of the Potential Study means that results should not be applied directly to 

short-term DSM planning activities, including, but not limited to, program implementation plans or 

utility goal setting. Long-run program assumptions do not necessarily translate well for actual 

implementation in the short-term and may not reflect regulatory or other constraints. Program plans 

require a different level of attention to program design, costs, delivery mechanisms, measure mix, 

participation, regulatory guidelines, rate impacts, and other factors. 

1.2. Types of Potential Estimated 

For ENO's purposes it was necessary only to estimate achievable program potential, which is the level of 

net DSM savings estimated to be reasonably achievable through ENO-administered programs in the course 

of the planning horizon. Achievable program potential estimates are a function of baseline energy use, 

energy costs, current levels of efficiency measure market saturation, program incentive levels, program 

market barriers, as well the regulatory treatment of ENO's programs. 

Technical and economic potential were not estimated. Technical potential is the estimated level of 

efficiency savings that could technically be achieved without consideration of economics, customer 

behavior, and other barriers. Technical potential assumes that customers adopt all of the most energy 

efficient measures regardless of cost or other market barriers. Economic potential is the cost-effective 

subset of technical potential. Economic potential assumes that all customers will purchase the most 

cost-effective measures available regardless of customer financial or other market barriers. Technical 

and economic potential estimates are theoretical and therefore not suitable for use in an IRP since they 

do not reflect the level of DSM that could actually be achieved through utility programs. 

1.3. Summary of Estimates 

The Potential Study shows that there is significant DSM potential in ENO's territory. In the reference 

case, ICF estimates ENO-administered programs could achieve cost-effective, cumulative net electric 
Achievable Demand Side Management Potential Study Executive Summary 

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(MWh) savings equal to 7.0% of base sales over 10 years,1 growing to 12.2% of base sales after 20 years 

(see Figure 1).2 

Figure 1. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) 

This savings level would require a ramp-up to annual net MWh savings equal to 1.1% of previous year's 

sales in 2021,3 and 1.3% in 2031,4 in the reference case (see Figure 2). Annual program costs in the 

reference case are estimated to equal $20.4 Million in 2021 and $23.25 Million in 2031. 

Figure 2. Annual Net Electric Savings Estimates as % of Previous Year's Sales 

 

1

 358.1 GWh 

2

 638.0 GWh 

3

 56.6 GWh 

4

 65.2 GWh 

5

 In 2011 dollars. 

5.0%

8.5%

7.0%

12.2%

9.5%

17.2%

2021 2031

LOW REF HIGH

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

20122013201420152016201720182019202

0

2021202

2

202

3

202

4

202

5

202

6

2027202

8

202

9

203

0

2031

HIGH REF LOW 
Achievable Demand Side Management Potential Study Executive Summary 

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These results assume ENO's programs are given acceptable regulatory treatment over the Potential 

Study's time horizon. Further detail, including results by scenario and program, is shown in the results 

section of this report. 

1.4. Study Approach 

This Potential Study's methodology is illustrated in Figure 3, and summarized below. Additional details 

can be found in Section 2, Analysis Approach. 

Figure 3. Potential Study Approach 

A bottom-up analysis was conducted to estimate potential, beginning with a characterization of ENO's 

electric sales by customer sector and by energy end-use. A wide variety of DSM measures were 

examined, including those in the ENO deemed savings document, as described further below. Additional 

measures were examined to ensure the Potential Study sufficiently represented savings and costs for 

each end-use and sector. Each measure was examined for cost-effectiveness using the Total Resource 
Achievable Demand Side Management Potential Study Executive Summary 

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Cost test (TRC). With few exceptions, only cost-effective measures were included in the analysis. In all, 

899 measures were examined and 438 were included. 

Included measures were built in to DSM programs based on existing Energy Smart programs and other 

energy efficiency and demand response program designs.6 Program participation was then estimated 

using ICF's Energy Efficiency Potential Model (EEPM). 

Three achievable program potential scenarios were developed: 

 A reference case, which represents the most likely trajectory of utility programs given ENO's existing 

programs and the best information available at the time of the Potential Study. Measure incentives 

in the reference case were calculated to bring down customer payback to two years, with a cap of 

75% of incremental cost, and a minimum of 25% of incremental cost. 

 A high case, which represents a world in which customers participate at higher than expected rates. 

This is modeled by increasing incentive levels to equal a one year customer payback, with a cap of 

100% of incremental cost, and a minimum of 50% of incremental cost. 

 A low case, which represents a world in which customers participate at lower than expected rates. 

This is modeled by decreasing incentive levels to equal a three year customer payback, with a cap of 

50% of incremental cost, and a minimum of 10% of incremental cost. 

In each case, currently adopted codes and standards were applied. 

Finally, this Potential Study's estimates were compared to those of other recent DSM potential studies. 

Upon completion of the Potential Study, ICF provided program load-shapes (load impacts, or savings) 

and programs cost estimates to SPO for the IRP analyses. 

1.5. Uncertainty 

This Potential Study is a type of economic forecast, and all economic forecasts have forecast error, or 

uncertainty. The six main sources of forecast uncertainty in this Potential Study are: 

1. Avoided cost projections (e.g., variation in the cost of energy); 

2. Baseline building data (e.g., variation in actual building energy use); 

3. Measure assumptions (e.g., variation in actual energy efficiency measure performance); 

4. Program assumptions, including: 

a. Costs (e.g., program incentive and implementation costs); 

b. Free-ridership (the portion of program participants who would have installed the efficient 

equipment even in the absence of the program); and 

 

6

 If a measure naturally "fit" into an existing program, it was modeled within that program. If a measure did not fit within an 

existing program, a new program was modeled. For example, a separate Multifamily program was modeled because ENO 

currently does not implement a program specifically targeting this sector, yet many multifamily-specific measures were 

included in the analysis. 
Achievable Demand Side Management Potential Study Executive Summary 

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c. Participation (e.g., variance in actual market response to ENO's programs). 

5. General economic uncertainty (e.g., level of new construction, unemployment rates, etc.); and 

6. Un-adopted changes to building and technology codes and standards (e.g., new Federal minimum 

efficiency standards for lighting and appliances that could be adopted during the 20 year time 

horizon of the Potential Study). 

Avoided cost projections were provided by SPO. As such ICF will not characterize the uncertainty 

associated with those estimates here. Rather, the impact of the avoided cost forecast error on DSM 

potential is discussed. If actual avoided costs are lower than projected, then the level of actual costeffective DSM potential may also be lower than ICF’s estimate; conversely, if actual avoided costs are 

higher than projected, then the level of actual DSM potential may be higher. This is because fewer 

measures and programs would be cost-effective if the energy they avoid is less expensive, and vice versa. 

Current, or baseline building energy use, provides the foundation against which energy efficiency 

measure performance is evaluated. New Orleans-specific (Post-Katrina) residential building 

characteristics and energy use data were available through surveys commissioned by ENO.7 Therefore, 

the residential baseline for this Potential Study is reasonably precise. Commercial baseline surveys for 

New Orleans, or Louisiana, were not available at the time of this Potential Study. ICF used U.S. Energy 

Information Administration data (EIA) for the West South Central region8 to characterize New Orleans 

commercial building baselines. The baseline forecast error for the commercial sector, then, is the 

variance between the EIA data for the region and actual building performance in New Orleans; ICF has 

no means of estimating this variance. In summary, since the commercial baselines used in this Potential 

Study may be less precise than the residential baseline, and since commercial savings accounts for the 

majority of the savings estimated, the overall forecast error due to baseline uncertainty may be high. 

Energy Smart deemed savings were the primary source of residential measure savings. ICF will not 

characterize the uncertainty associated with these values since they were produced by Frontier and 

Associates and approved by the New Orleans City Council. ICF does expect that Energy Smart deemed 

savings will become more precise over time with ongoing Evaluation, Measurement, and Verification 

(EM&V). Since deemed savings were not available for most commercial measures, ICF produced 

measures savings estimates through building simulations based on EIA data and New Orleans weather 

data, as well as through secondary research. 

To the extent possible, the program assumptions used in this Potential Study reflect Energy Smart 

program planning assumptions and data. ICF expects actual program performance to vary from the 

estimates developed through this Potential Study. Experience has shown that historical program 

performance is not necessarily a good indicator of long-term program performance due to changes in 

codes and standards, unforeseen economic or policy shifts, and other factors. Program assumptions are 

discussed in detail in the body of this report. 

 

7

 GCR & Associates, Inc., New Orleans Energy Usage Baseline Results, January 2009. 

8

 Includes Arkansas, Louisiana, Oklahoma, and Texas. 
Achievable Demand Side Management Potential Study Executive Summary 

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The best available data at the time the Potential Study was conducted was used to develop the savings 

forecast. Actual program performance relative to this forecast could be used to reduce forecast error in 

future potential studies. 

1.6. Stakeholder Input 

The New Orleans City Council previously defined a Stakeholder process for ENO’s IRP that included a 

series of technical conferences and DSM working group meetings. ENO and ICF met regularly with the 

New Orleans City Council Advisors and a number of interested stakeholders to provide updates, respond 

to questions, and share data and assumptions. Stakeholders and Advisors had an opportunity to provide 

feedback on measure, program, and utility assumptions, as well as on the ICF approach to estimating 

participation. This feedback resulted in several improvements to the analysis, including a more 

comprehensive measure list and refinements to the use of load shapes within the IRP analysis. 
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2. Analysis Approach 

The bottom-up approach to estimating DSM potential involved seven steps: 

1. Data collection. Including ENO data, baseline customer and building data, measure data, and 

program data. This includes the development and sourcing of non-deemed measure savings 

estimates and characteristics. 

2. Baseline characterization. Including electricity use by sector, building type, and end-use, as well as 

the ENO sales forecast. Potential estimates are assessed against these baselines. 

3. Measure analysis. This involved measure cost-effectiveness testing and consideration of other 

criteria9 for measure inclusion. 

4. Program analysis. This involved grouping measures into programs, development of program costs 

and participation estimates, and calculation of reference case achievable potential estimates. 

5. Scenario analysis. Included the development of high and low achievable potential estimates around 

the reference case. 

6. Benchmarking. Included the comparison of estimates from this Potential Study to those from other 

relevant studies. 

Each step is described in further detail below. 

2.1. Data Collection 

Utility Assumptions 

SPO provided ICF with the utility data and forecasts that were needed to complete the analysis, 

including: 

 Avoided costs (the forecasted costs of producing electricity, including energy, or kWh and demand, 

or kW). These values were used to estimate the economic benefits of DSM measures and 

programs.10

 Retail rates (the prices paid by ENO customers for electric and gas service). Retail rates were used in 

calculating incentive levels and participant payback.11

 Company discount rate (the weighted average cost of capital). This was used in calculating the 

present value of measure and program benefits and costs.

 Sales forecast (estimated MWh sales, by sector, for 2012-2031). The sales forecast was used to 

describe the base case and in calculating the magnitude of the potential estimates.

 

9

 Measures required by commission policy, such as solar measures. 

10 Average avoided costs were used by ICF in the analysis. Line losses were also provided by SPO. 

11 ENO 2011 retail rates were escalated at the same rate as avoided costs. 
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 Customer counts by sub-sector. These were used to determine the overall market size for each 

measure.

 Advanced ("smart") meter deployment schedule. This was used to estimate the market size for 

some demand response programs.

Residential Assumptions 

Market Size and Energy Use 

Estimating residential building savings potential requires an understanding of the size and nature of the 

residential market, how homes currently use energy, as well as knowledge of the prevailing building 

codes and standards. 

As discussed above, SPO provided estimated customer counts and sales by sub-sector12 for the period 

2011-2031. 

Home energy use was broken-down by end-use and heating/cooling type using ESI’s Residential 

Appliance Saturation Survey (RASS) data from 2006, and a post-Katrina residential baseline survey 

completed by GCR & Associates in 2008. 

As of 2007, Louisiana residential new construction standards comply with the 2006 International Energy 

Conservation Code (IECC 2006). 

Residential Measures 

In all, 450 residential measures were evaluated and 204 were included. 

Most residential measures evaluated in the Potential Study were derived from the ENO deemed savings, 

which were developed by Frontier & Associates and adopted by the New Orleans City Council in 200913. 

The remaining efficiency measure assumptions were developed by ICF, primarily through building 

simulations. Most demand response measure assumptions were derived from FERC's 2009 study of 

national demand response potential.14 

IECC 2006 baselines were used to estimate savings for new construction and large retrofit measures not 

included in deemed savings.15

Note that residential measure assumptions underwent a comprehensive update during this Potential 

Study. This is because deemed savings were approved subsequent to the previous Potential Study 

(2008) and residential codes and standards were changed. 

 

12 Single family, duplex, multifamily, and mobile or manufactured home. 

13 New Orleans City Council Resolution R-09-483 

14 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential, Prepared by The Brattle 

Group, et al., June 2009. 

15 The exception is ENERGY STAR New Homes, Version 3, which requires a baseline of IECC 2012. 
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Commercial Assumptions 

Market Size and Energy Use 

Estimating commercial building energy savings potential requires an understanding of the size and 

nature of the commercial market, how commercial buildings currently use energy, as well as knowledge 

of the prevailing building codes and standards. 

As discussed above, SPO provided estimated customer counts and sales by sub-sector for 2011–2031. 

New Orleans or Louisiana commercial building baseline studies were not available at the time of this 

Potential Study. Therefore, consistent with standard practice, ICF used Commercial Building Energy 

Consumption Survey (CBECS) data from the U.S. Energy Information Administration (EIA) to breakdown 

commercial energy use by building type and end-use. 

As of 2011, new commercial buildings in Louisiana must meet the standards set forth under ASHRAE 

90.1-2007. 

Commercial Measures 

In all, 367 commercial measures were evaluated and 165 were included. 

Commercial measures in the ENO deemed savings were evaluated. For all other commercial measures, 

ICF developed the savings estimates primarily through building simulations, which incorporated EIA 

CBECS building data and New Orleans weather data; some commercial measure savings were sourced 

through secondary research. Most demand response measure assumptions were derived from FERC's 

2009 study of national demand response potential.16 

Although Louisiana commercial building codes currently comply with ASHRAE 90.1-2007, the U.S. 

Department of Energy (DOE) recently adopted more efficient commercial standards (ASHRAE 90.10-

2010). Therefore, ICF used ASHRAE 90.10-2010 baselines when developing savings estimates for 

commercial new construction and retrofit measures not included in deemed savings. ICF believes this is 

appropriate given the long-run nature of the Potential Study. 

Note that commercial measure assumptions underwent a comprehensive update during this Potential 

Study. This is because deemed savings were approved subsequent to the previous Potential Study 

(2008) and commercial codes and standards were changed. 

Industrial Assumptions 

Industrial measure assumptions were not updated from ENO’s 2008 Potential Study.17 For the 2008 

study ICF conducted an in-depth analysis of industrial energy use. Given the overall level of analysis for 

this Potential Study, there was insufficient new data on, or changes within, the sector to justify the time 

 

16 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential, Prepared by The Brattle 

Group, et al., June 2009. 

17 With the exception of lighting and HVAC measures. 
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and cost required to update the industrial measure assumptions. ICF recommends updating industrial 

measure assumptions in the next Potential Study. Current industrial customer counts and updated 

industrial sales forecasts were applied to this Potential Study. ICF’s development of industrial measures 

for ENO’s 2008 Potential Study is summarized below. 

Market Size and Energy Use 

SPO provided ICF with industrial electricity use by Standard Industrial Code (SIC). Use within each SIC 

code was then broken-down by electric end-use using EIA Manufacturing Energy Consumption Survey 

(MECS) data, and other sources. 18

Industrial Measures 

Developing the list of target industrial efficiency measures required a further breakdown of end-uses 

into specific industrial applications. Several other data sources were used to achieve this, including 

additional DOE studies and the California Industrial Potential Study prepared by KEMA in 2006.19

Industrial measures are not included in deemed savings. 

In all, 82 industrial measures were evaluated and 69 were included. 

2.2. Baseline Characterization 

Baseline Electric Sales 

Figure 4 shows the distribution of ENO electricity sales by customer sector. About three-quarters of 

ENO's load is split evenly between residential and commercial customers. ENO's industrial load is 

significantly lower than the industrial load for the other Entergy Operating Companies, and a large 

majority of ENO's industrial customers are on the small commercial rate. Industrial sales are dominated 

by a handful of large manufacturers. 

 

18 U.S. Department of Energy, United States Industrial Motor Systems Market Opportunities Assessment, December 2002. U.S. 

Department of Energy, Assessment of the Market for Compressed Air Efficiency Services, June 2001. Harry L. Brown, et al, 

Energy Analysis of 108 Industrial Processes, prepared for U.S. Department of Energy, September 1985. 

19

 California Industrial Existing Construction Energy Efficiency Potential Study, Prepared for Pacific Gas & Electric by KEMA, Inc. 

et al., May 2006. 
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Figure 4. Distribution of Electric Sales by Customer Class (2010, Total = 5,069 MWh) 

Residential Electricity Use 

Figure 5 shows how electricity is used in the average home. The portion of electricity used for cooling in 

New Orleans is over twice the national average, and is second only to Entergy Texas among the Entergy 

Operating Companies. 

Figure 5. Distribution of Residential Electricity Use, by End Use 

(Average Annual Consumption per Home = 13,607 kWh) 

The distribution of home-types in ENO's territory is shown in Figure 6. 

Residential

37%

Commercial

37%

Industrial

10%

Government

16%

Space 

Cooling

46%

Water 

Heating

13%

Appliances & 

Plug Loads

24%

Lighting

12%

Space 

Heating

5%
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Figure 6. Home Types in New Orleans 

Total Residential Customers (2011) 144,537 

Single Family & Duplex 87% 

Multifamily 12% 

Mobile 1% 

The distribution of home cooling and heating types is shown below. Seventy percent of homes have a 

central air conditioner (AC). Nearly two out of five homes use electric resistance heat and about one of 

every six homes does not have any type of conventional cooling system. 

Figure 7. Home Heating and Cooling Types 

Home Cooling/Heating Type % Homes 

AC/Gas Heat 32% 

Gas Heat (No AC) 17% 

AC/Electric Resistance Heat 38% 

Electric Cooling with Electric Heat Pump 4% 

According to the U.S. Census Bureau, the homeownership rate in New Orleans is 49%, compared to 68% 

in Louisiana and 67% in the U.S. Median annual household income in New Orleans is $37,468, compared 

to $43,445 in Louisiana and $51,914 nationwide. 

Commercial Electricity Use 

Figure 8 shows how electricity is used in commercial buildings. Lighting accounts for the largest portion 

of electricity use, followed by HVAC (space heating and cooling), then appliances and plug loads. 

Refrigeration and water heating are less significant end uses. 
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Figure 8. Distribution of Commercial Electricity Use, by End Use 

The distribution of commercial customers by building type is shown below. There are also 1,707 

government customers in ENO's service territory. 

Figure 9. Commercial Building Types in ENO's Service Territory 

Total Commercial Customers (2011) 14, 692 

Large Commercial 

Hospital 0.1% 

Large Hotel 0.2% 

Large Office 0.7% 

Supermarket 1.7% 

Warehouse 13.0% 

Primary School 6.3% 

Large Commercial Subtotal 22.0% 

Small Commercial 

Quick Service Restaurant 36.1% 

Small Office 32.7% 

Stand-Alone Retail 9.3% 

Small Commercial Subtotal 78.0% 

Space 

Cooling

29%

Appliances & 

Plug Loads

27%

Lighting

39%

Water 

Heating

<1%

Refrigeration

5%

Space 

Heating

<1%
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Industrial Energy Use 

Figure 10 shows how the industrial sector uses electricity. Based on ENO customer data, ICF 

characterized two types of industrial customers: small and large. Ninety-seven percent of industrial 

customers are small operations, such as machine shops, and are on the small electric service rate. The 

remaining 3% of industrial customer are very large manufacturing facilities; these facilities consume 94% 

of the electricity used within the industrial sector. 

Figure 10. Distribution of Industrial Electricity Use, by End Use 

2.3. Measure Analysis 

Figure 11 shows the number and distribution of the types of measures analyzed. "New" measures are 

for new construction opportunities. "Retrofit" measures replace functioning existing equipment. 

"Replace-on-burnout" measures replace equipment that is no longer functioning. About half the 

measures analyzed are retrofit in nature. 

Figure 11. Count and Distribution of Measure Types Analyzed 

Sector New 

Construction 

Measure Type 

Total 

Retrofit Replace-onBurnout 

Non-Residential Measures 57 324 68 449 

% Sector Total 13% 72% 15% 100% 

Residential Measures 160 131 159 450 

% Sector Total 36% 29% 35% 100% 

Total 217 455 227 899 

% Total 24% 51% 25% 100% 

Compressed 

Air

16%

Drives

33%

Fans

21%

HVAC

5%

Lighting

2%

Other

6%

Pumps

17%
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Figure 12 shows the number and distribution of types of measures included in the final analysis. About 

half the measures analyzed, or considered, were used to estimate DSM potential. Of these final 

measures, over half were retrofit in nature. Cost-effectiveness was the main screening criteria for 

measure inclusion. This is discussed further below. 

Figure 12. Count and Distribution of Measures Types Included 

Sector New 

Construction 

Measure Type 

Total 

Retrofit Replace-onBurnout 

Non-Residential Measures 29 169 36 234 

% Sector Total 12% 72% 15% 100% 

Residential Measures 41 71 92 204 

% Sector Total 20% 35% 45% 100% 

Total 70 240 128 438 

% Total 16% 55% 29% 100% 

All measures were analyzed for cost effectiveness using the measure Total Resource Cost (TRC) test.20

Figure 13 shows that 90% of measures included passed the TRC test (indicated in cell B2). The remaining 

10% that were included (indicated in cell A2) were not cost-effective. Cost-effectiveness was analyzed 

for each measure in a variety of building types. For example, residential wall insulation upgrades were 

cost-effective for three out of the four single family home types shown in Figure 7. ICF included wall 

insulation in the final analysis for the fourth home type since this would not make a significant 

difference to the cost-effectiveness of this measure across all home types and because it would be 

impractical to exclude in implementation. In most cases if a non-cost-effective measure was included, it 

was for this reason. 

Figure 13. Measure Cost Effectiveness 

 A B 

Z

Measure 

Included? 

Measure TRC ш 1 Total 

No Yes Measures 

1 No 424 37 461 

2 Yes 42 396 438 

Total 466 433 899 

 

20 Measure TRC benefits include avoided energy and avoided capacity costs due to the measure. Measure TRC costs are measure 

incremental costs; these include the difference in equipment and labor costs between the efficient and baseline units. 
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Conversely, 9% of measures that passed the TRC were not included in the final analysis (shown in cell 

B1, above). In almost all these cases the measure was excluded because it was duplicative. For example, 

both two inch and three inch residential hot water heater wraps were analyzed. Upon further 

consideration, an assumption was made that three inch wraps would be used in all cases where it was 

feasible to install a wrap. That is, the three inch wrap "represented" hot water heater wrap measures in 

the analysis. Including two inch wraps, therefore, would be duplicative. 

In a very limited number of cases a measure was excluded if it was eventually determined to not be 

applicable to New Orleans. Secondary refrigerator removal and recycling is an example—appliance 

saturation survey data from GCR & Associates21 showed that a majority of customers replaced their 

refrigerators post-Katrina. Therefore, there are an insufficient number of older units to support a 

refrigerator recycling program. 

A complete measure list is shown in the Appendix. 

Demand Response Measures 

Figure 14 shows demand response (DR) measure types included by sector. These measure types 

represent common DR options offered by utilities. There is at least one DR option representing potential 

savings for each sector. These measure types were derived from the 2009 FERC study on national 

demand response potential. All DR measures are assumed to be "opt-in," meaning that customer 

participation would be voluntary. Detailed descriptions of each measure type are included in the 

Appendix. The cost of AMI infrastructure: meters, installation, IT costs and related O&M are not 

considered DSM program costs and are therefore not included in the costs screened in the Potential 

Study. Certain DR measure costs, however, were included in the Potential Study, such as the cost of 

programmable communicating thermostats for residential "Dynamic Pricing with Enabling Technology." 

Figure 14. DR Measures Included by Sector 

DR Measure Type Residential Small 

Commercial 

Large 

Commercial Industrial 

Dynamic Pricing without Enabling Technology 9 9 9

Dynamic Pricing with Enabling Technology 9 9 9

Direct Load Control 9

Interruptible Rate 9 9

2.4. Treatment of Codes and Standards 

Adopted codes and standards were incorporated into the Potential Study in the following manner: 

 Prevailing state residential building codes (IECC 2006) were used as baselines for residential new 

construction and retrofit measures for which ICF developed the savings (non-deemed savings). 

 

21 GCR & Associates, Inc., New Orleans Energy Usage Baseline Results, January 2009. 
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 Recently updated federal minimum efficiency standards for commercial buildings (ASHRAE 90.10-

2010) were used to determine baselines for commercial new construction and retrofit measures for 

which ICF developed the savings (non-deemed savings). 

 Residential general service lighting baselines reflect the minimum efficiency standards and schedule 

set forth in the Energy Independence and Security Act of 2007 (EISA 2007) and by the U.S. 

Department of Energy (DOE).22

 Residential air conditioning and heat pump baselines reflect the minimum efficiency standards and 

schedule set forth in the Energy Independence and Security Act of 2007 (EISA 2007) and by the U.S. 

Department of Energy (DOE).23

2.5. Market size 

Once the final measure list was developed, the next step in the analysis was estimating the market size 

for each measure. Market size is a function of the following variables: 

 Market applicability. Measures target different sectors, sub-sectors, and building types. For 

example, there are different SEER 16 central residential air conditioning measures for the single 

family and multifamily subsectors, since savings vary by building type. Market applicability is the 

fraction of the customer sector applicable to a measure. 

 Technical feasibility. This variable accounts for the fraction of cases within the applicable market 

where measure installation is technically feasible. In most cases, technical feasibility equals 100%. 

 Not-yet-adopted rate. This variable accounts for estimates of current measure market saturation; 

that is, the fraction of the market where the measure is already installed. For retrofit and new 

construction measures, the not-yet-adopted rate is 100%. For replace-on-burnout measures, it 

equals one minus the current market saturation rate. 

 Annual replacement eligibility is the fraction of the eligible market where the measure could be 

installed in a given year. For replace-on-burnout measures, it equals one divided by the measure's 

lifetime. For retrofit and new construction measures it equals 100%. 

An illustrative example of a measure market size calculation is shown below. In this example, the total 

number of applicable units eligible for replacement in the market per year is 360 (row M). This is not the 

estimated number of units that an energy efficiency program would install; rather it represents the 

estimated number of eligible units that are technically in the market place. The process for estimating 

program participation is described in the next section of this report. 

 

22 Baselines were changed from "standard" incandescent bulbs to EISA compliant halogen bulbs in 2012, 2013, and 2014 

(depending on the bulb type). 

23 Baselines were changed from SEER 13 to SEER 14 in 2015. 
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Figure 15. Illustrative Measure Market Size Calculation 

Measure Characteristics & Applicability Description/Value Calculation 

A Applicable Sector Residential 

B Applicable Sub-Sector Multifamily 

C Measure Type Replace-on-Burnout 

D # of Measure Units per Application 1 

E Measure Life (Years) 10 

F Current Measure Market Saturation 10% 

G Applicable Customer Sector Size, # of Customers(Residential) 100,000 

H Applicable Customer Sub-Sector Size, # of Customers(Multifamily) 20,000 

I Applicability Factor 20% H y G 

J Feasibility Factor 100% 

K Not-Yet-Adopted Rate 90% 1 – F 

L Annual Replacement Eligibility 10% 1 y E 

M Total Applicable Measure Units 360 H x I x J x K x L 

2.6. Program Analysis 

Programs Modeled 

The next stage of the Potential Study involved modeling an expected set of DSM programs that could 

deliver the included measures and provide energy and demand savings over the next 20 years. The list 

of programs modeled in the analysis represents current ENO Energy Smart programs, plus new 

programs, as shown in Figure 16. In all, 22 DSM programs were modeled, including: 

 Eleven energy efficiency programs based on current Energy Smart program designs. 

 Five additional energy efficiency programs. New energy efficiency programs were modeled based on 

the list of measures included in the analysis. If a measure naturally "fit" into an existing program, it 

was modeled within that program. If a measure did not fit within an existing program, a new 

program was modeled. For example, a separate Multifamily program was modeled because ENO 

currently does not implement a program specifically targeting this sector, yet many multifamilyspecific measures were included in the analysis. 

 Six demand response programs. Each of the demand response programs modeled was considered 

new for the purposes of the analysis. 
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Figure 16. Programs Modeled 

Modeled Program Name Relevant 

Sector(s) Type 

Energy 

Smart 

Program? 

Notes 

Large Commercial Energy Solutions C&I EE Yes 

Small Commercial Energy Solutions C&I EE Yes 

Commercial Solar PV C&I EE Yes Policy program, required by New Orleans City Council. 

Energy Smart New Homes Residential EE Yes 

ENERGY STAR Air Conditioning Residential EE Yes 

Residential Lighting and Appliances Residential EE Yes 

The current Energy Smart residential lighting initiative 

is a direct install program. The program modeled for 

this study represents a retail-based lighting and 

appliances initiative. 

AC Tune-Up Residential EE Yes 

Residential Solar PV Residential EE Yes Policy program, required by New Orleans City Council. 

Solar Water Heater Pilot Residential EE Yes Policy program, required by New Orleans City Council. 

Low-Income Weatherization Residential EE Yes Policy program, required by New Orleans City Council. 

Commercial Building Energy Management Commercial EE No 

Commercial New Construction Commercial EE No 

Industrial Industrial EE No 

Currently, the Energy Smart Large Energy Solutions 

program serves the industrial sector. A separate 

industrial program was modeled for the purposes of 

estimating participation and reporting study results. 

Multifamily Multifamily EE No 

Home Energy Use Benchmarking Residential EE No 

Non-Enabled Dynamic Pricing (Non-Res) Commercial DR No 

Enabled Dynamic Pricing (Non-Res) Commercial DR No 

Interruptible Rate 

Large 

Commercial 

and Industrial 

DR No ENO currently offers an interruptible rate, but it is not 

considered a DSM “program.” 

Direct Load Control Commercial DR No 

Enabled Dynamic Pricing (Res) Commercial DR No 

Non- Enabled Dynamic Pricing (Res) Commercial DR No 

Program Assumptions 

DSM programs are the vehicles that deliver DSM measure savings through incentives, marketing, 

education, and training. Program assumptions modeled in this Potential Study include program costs, 

participation, and net-to-gross (NTG) ratios. 

Program Costs 

Program costs were estimated to reflect average annual costs over the long-run, which ICF expects will 

be lower than program costs today. This is because Louisiana is an immature market for DSM, and ENO 

has only been operating current programs for a little over one year. As programs grow and the market 

matures, program delivery costs are expected to decrease as a percentage of overall program cost. 

Incentive and non-incentive program cost estimates were developed. Incentives are program payments 

to customers, contractors, retailers, or manufacturers that lower the cost of efficient products and 

services. Non-incentive costs include administration, marketing, education and training, and evaluation 
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costs. Individual non-incentive cost categories were not estimated for this Potential Study. Current ENO 

program costs, ICF program experience, and long-run program costs in other territories were considered 

in developing program costs for this Potential Study. 

Although estimated program expenditures increase over twenty years, the level of spending for savings 

achieved does not change over the Potential Study. That is, the incentive and non-incentive program 

costs per kWh are the same24 for every year of the Potential Study. 

Cost estimates by program are shown in Figure 35, and in the Appendix. 

Participation 

DSM programs recruit participants by providing monetary incentives (rebates), and through marketing, 

education, and training. Since this was a bottom-up analysis, participation was estimated for every 

measure for every year of the Potential Study. Participation was forecasted using ICF's Energy Efficiency 

Potential Model (EEPM). For some programs, participation was estimated as a function of the measure 

incentive level, and program market acceptance and growth rates. For other programs, participation 

was based on performance of similar programs in comparable jurisdictions and on ICF program 

experience. Demand response program participation was based on Entergy Operating Company and ICF 

program experience and on the FERC National Demand Response study.25 These approaches are 

described below. 

Participation Approach A 

This approach combines research on customers' financial decision making with research on the diffusion 

of innovative technologies in the marketplace. 

One way that programs motivate customers to participate is by improving the financial attractiveness of 

the efficient option over the standard, or baseline option. Financial attractiveness in Approach A is a 

function of how much the incentive lowers the customer simple payback. Customer payback is the 

amount of time it takes for a customer to recover the costs of investing in the efficient unit instead of 

the standard unit. Customer payback equals the difference in cost between the efficient and standard 

units (commonly known as the incremental cost), divided by the utility bill savings due to the efficient 

unit.26 Payback before the incentive is applied is calculated as: 

Pre-incentive Customer payback (Years) = 

Incremental cost ÷ Utility bill savings 

And payback after the incentive is applied is calculated as: 

Post-incentive Customer payback (Years) = 

(Incremental cost—Incentive cost) ÷ Utility bill savings 

 

24 In real dollar terms. 

25 Federal Energy Regulatory Commission, A National Assessment of Demand Response Potential, Prepared by The Brattle 

Group, et al., June 2009. 

26 Incremental costs include the difference in the cost of equipment, labor and operations, and maintenance. 
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In the reference case, measure incentives were calculated to bring down the customer payback to two 

years, with a cap of 75% of incremental cost, and a minimum incentive of 25% of incremental cost.27 An 

incentive calculation for an illustrative measure is shown in Figure 17. 

For this measure the pre-incentive payback is 6.3 years (row 10) and the post-incentive payback is two 

years (row 17). Not all incentives bring down the payback to two years. This happens when the maximum 

incentive is reached, when the pre-incentive payback is already less than two years, or when the incentive 

would need to be greater than the incremental cost to bring the payback down to two years. 

Figure 17. Illustrative Measure Incentive Calculation 

Incentive Calculations Value Source/Calculation 

1 Residential Retail Electricity Rate—kWh $ 0.09 Utility 

2 Residential Retail Capacity Charge—kWh $ 0.00 Utility 

3 Residential Retail Gas Rate—therm $ 0.95 Utility 

4 Base Measure Life 15 Deemed Savings 

5 Total Incremental Cost` $ 238.00 Deemed Savings 

6 Annual kWh Savings 417.33 Deemed Savings 

7 Annual kWh Summer-Peak Savings 0.12 Deemed Savings 

8 Annual Gas Savings 0.00 Deemed Savings 

9 Annual Bill Savings $ 37.91 Annual Energy Savings by Participant 

10 Pre-incentive Payback (Years) 6.3 Total Incremental Cost/Annual Bill Savings 

11 Incentive Assumptions 

12 Minimum Incentive Level 25% Reference Case Assumption 

13 Maximum Incentive Level 75% Reference Case Assumption 

14 Post-incentive Payback Target (Years) 2 Reference Case Assumption 

15 Incentive as % of Incremental Cost 68% MAX [MIN (Minimum Incentive Level, 1-Postrebate Payback Target/Pre-rebate Payback)] 

16 Incentive $ 162.18 Incentive as % of Incremental Cost x Total 

Incremental Cost 

17 Post-incentive Payback 2 (Total Incremental Cost-Incentive) / 

Annual Bill Savings 

Incentives are used to calculate program costs and to forecast participation. ICF uses the post-incentive 

payback to estimate the fraction of customers that may choose the efficient unit over the standard unit. 

This is done using "payback acceptance curves," shown in Figure 18. These curves plot results from 

residential and non-residential customer surveys on payback acceptance.28 The residential curve (in dark 

blue) shows that 68% of eligible residential customers stated they are willing to accept a two year 

measure payback. However, due to survey response bias, and from program experience, ICF knows that 

people tend to overstate their payback acceptance. In other words, when customers are making actual 

 

27 Incentive levels for other scenarios are shown in Section 2.7. 

28 Surveys were conducted prior to this study outside of Entergy's service territories. 
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decisions about installing equipment they are usually willing to accept much shorter payback levels than 

they stated they would in a survey. 

Figure 18. Payback Acceptance Curves 

Survey response bias as well as market barriers need to be accounted for in developing program 

participation estimates. Market barriers to participation include financial barriers, such as lack of access 

to capital; information barriers, such as lack of customer understanding about the benefits of efficient 

equipment; and, delivery barriers, such as contractor recruitment and participation. Response bias and 

market barriers are considered by ICF when developing assumptions about program growth. 

In ICF's model, three program variables determine how a program grows: 

1. A program market acceptance rate (row 2 in Figure 19) is used to estimate the maximum annual 

participation rate;29

2. A ramp-up rate (row 3 in Figure 19) is used to estimate first year participation; and 

3. A ramp-up shape (row 4 in Figure 19) is used to estimate how quickly a program could reach the 

maximum annual participation rate. 

The maximum annual market acceptance (participation rate)30 is the product of the customer stated 

payback acceptance and the program market acceptance rate (row 8 in Figure 19): 

Maximum annual market acceptance rate = 

Customer stated payback acceptance x Program Market Acceptance rate 

 

29 That is, the program participation rate in the year the program reaches maturity. 

30 The highest estimated level of program market penetration in a given year. 

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Payback (Years)

Percent of Customers Accepting Payback

Residential Trend

Residential Data Points

Non-Residential Trend

Non-Residential Data Points

70% customers accept 

a 2 year payback

~40% customers accept 

a 4 year payback
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And the first year participation rate is maximum annual market rate, divided by the ramp-up rate (row 9 

in Figure 19). To summarize: 

First year participation rate = 

Maximum annual market acceptance rate ÷ Program ramp up rate 

Figure 19. Illustrative Market Diffusion Assumptions 

Program Assumptions Value Source/Calculation 

1 Customer Stated Payback Acceptance 68% Payback Acceptance Calculation 

2 Program Market Acceptance Rate 30% ICF Program Assumption 

3 Ramp-up Rate 5 ICF Program Assumption 

4 Ramp-up Shape 100% ICF Program Assumption 

5 Program Start Year 2012 

6 Study Period (years) 20 

7 First Year Participation Estimates 

8 Maximum Annual Market Acceptance (Smax) 20.4% Program Market Rate Acceptance x 

Customer Stated Payback Acceptance 

9 First Year Share of Installations (So) 4.1% Maximum Annual Market Acceptance (Smax)/ 

Ramp-Up Rate 

Figure 20 illustrates the outcome of Approach A. Program participation in the first year is 4%. The 

participation rate in each year grows until it reaches the maximum estimated level of 20%. This figure is 

an example of a "market diffusion" or "s-curve." This curve shape is also reflected in this Potential 

Study's results shown Figure 24. 

Figure 20. Market Diffusion Curve 

0%

5%

10%

15%

20%

25%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Annual Program Participation Rate

Maximum Annual Market Acceptance (Smax) Annual Participation (%)

Program Year
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This approach to modeling DSM program participation is most applicable to programs where payback 

acceptance is important to customer decision-making and to programs where efficiency investments are 

typically small to medium in size. Participation approaches by program are shown in Figure 21. 

Figure 21. Participation Approach, by Program 

Modeled Program Name Relevant 

Sector(s) Type Participation Approach 

Large Commercial Energy Solutions C&I EE A 

Small Commercial Energy Solutions C&I EE A 

Commercial Solar PV C&I EE A 

Commercial Building Energy Management Commercial EE A 

Commercial New Construction Commercial EE A 

Industrial Industrial EE A 

Multifamily Multifamily EE A 

ENERGY STAR Air Conditioning Residential EE A 

Residential Lighting and Appliances Residential EE A 

AC Tune-Up Residential EE A 

Residential Solar PV Residential EE A 

Solar Water Heater Pilot Residential EE A 

Energy Smart New Homes Residential EE B 

Residential Energy Solutions Residential EE B 

Low-Income Weatherization Residential EE B 

Home Energy Use Benchmarking Residential EE B 

Non-Enabled Dynamic Pricing (Non-Res) Commercial DR B 

Enabled Dynamic Pricing (Non-Res) Commercial DR B 

Interruptible Rate Large C&I DR B 

Direct Load Control Commercial DR B 

Enabled Dynamic Pricing (Res) Commercial DR B 

Non- Enabled Dynamic Pricing (Res) Commercial DR B 

Participation Approach B 

Participation Approach A is not applicable to DSM programs where payback acceptance is less important 

to customer decision making. This is the case for residential new homes programs,31 for example, where 

ENERGY STAR qualified home builders are the target market, not homebuyers. Nor does the payback 

acceptance survey data apply to customer decisions about participating in demand response programs. 

For these types of programs, ICF used an alternative approach to forecast participation based on 

performance of similar programs in comparable jurisdictions and on ICF program experience. For 

example: the ENO Residential Energy Solutions program recently became a Home Performance with 

ENERGY STAR (HPwES) program; HPwES is sponsored by the U.S. Environmental Protection Agency. ICF 

implements 12 HPwES programs in other parts of the country. ICF was therefore able to use its program 

experience paired with Energy Smart program experience to develop annual participation estimates for 

the Potential Study. 

 

31 Energy Smart New Homes, for example. 
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If Approach A is more of an empirical modeling exercise requiring numerous calculations to arrive at 

final participation rate, then Approach B is more qualitative in the sense that annual program 

participation rates are manually input into ICF's model for each forecasted program year. 

Demand Response Program Participation 

DR program participation was assumed to be voluntary, or "opt-in" in nature. 

Participation in some DR options requires an advanced ("smart") meter. These options include dynamic 

pricing with enabling technology and dynamic pricing without enabling technology. Therefore, for these 

options, market penetration was based on ENO's projection of potential smart meter deployment at the 

time the assumptions for this Potential Study were developed. At that time ENO projected that, if 

required, full deployment could occur by 2017, although this schedule was and continues to be subject 

to high levels of uncertainty. These projections are shown in the Appendix. The cost of AMI 

infrastructure: meters, installation, IT costs and related O&M are not considered DSM program costs 

and are therefore not included in the costs screened in the Potential Study. 

It is assumed that Interruptible tariff participants do not require additional equipment to participate. 

Direct load control participation requires the utility to install a controlling device on the customer's AC 

or to install a "smart thermostat" inside the customer's home. Participation estimates were split evenly 

between these two options. 

ICF based participation estimates on the Expanded Business as Usual (EBAU) case for Louisiana in the 

2009 FERC study, taking into account ENO's assumptions for advanced meter deployment. 

Net-to-Gross Ratios 

Program evaluators independently verify reported savings and conduct empirical studies and other 

activities to estimate actual energy savings during the period of performance. The ratio of evaluated 

savings to reported savings is called the program NTG ratio. Applying the NTG ratio to gross savings 

results in net savings. Net savings estimates are reflected in the load-shapes provided to SPO for this 

Potential Study. 

For the purposes of this Potential Study, a program NTG ratio equals one minus the program freeridership rate. The free-ridership rate is the percentage of program participants who would have 

installed the energy saving measure in the absence of the program. That is, free-riders receive program 

incentives and/or services for taking energy saving-actions that they would have performed even if the 

program did not exist. Program free-ridership estimates applied in this Potential Study range from 0% to 

35%. Conversely, program NTG ratios range from 100% to 65%. 

Individual program NTG ratios were estimated based on ICF program experience, and program 

evaluation results from other territories. NTG assumptions do not change by Potential Study scenario. 

NTG assumptions by program are shown in the Appendix. 
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2.7. Scenarios 

Three achievable program potential scenarios were developed: 

 A reference case, which represents the most likely trajectory of utility programs given ENO's existing 

programs and the best information available at the time of the Potential Study. Measure incentives 

in the reference case were calculated to bring down customer payback to two years, with a cap of 

75% of incremental cost, and a minimum of 25% of incremental cost. 

 A high case, which represents a world in which customers participate at higher than expected rates. 

This is modeled by increasing incentive levels to equal a one year customer payback, with a cap of 

100% of incremental cost, and a minimum of 50% of incremental cost. 

 A low case, which represents a world in which customers participate at lower than expected rates. 

This is modeled by decreasing incentive levels to equal a three year customer payback, with a cap of 

50% of incremental cost, and a minimum of 10% of incremental cost. 

Figure 22. Scenario Assumptions 

Variable 

Scenario 

Low Reference High 

Incentive Simple Payback Target (years) 3 2 1 

Incentive Min. (% Incremental Cost) 10% 25% 50% 

Incentive Max. (% Incremental Cost) 50% 75% 100% 

Non-incentive Program Costs (33% x Reference) + Reference Reference (–33% x Reference) + Reference 
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3. Savings Estimates 

This section begins by explaining the difference between annual and cumulative savings estimates. Next, 

the savings estimates developed in this Potential Study are reviewed and benchmarked against those 

from comparable studies. Electric energy and demand savings estimates are provided.32 Estimates are 

shown by sector and end-use. Program costs and cost-effectiveness estimates are also provided. 

3.1. Annual versus Cumulative Savings 

Most DSM studies estimate annual and cumulative savings. The difference between annual and 

cumulative savings is illustrated in Figure 23, below. 

Figure 23. Illustrative Annual and Cumulative Savings Calculations 

A B C D 

Measure Characteristics

1 Annual Savings per Participant (kWh) 1 

2 Measure Life (years) 3 

Program Year 1 2 3 4 

3 Participants 2 4 8 10 

4 Total Annual Savings 2 4 8 10 

5 Cumulative Savings 2 6 14 22 

Annual savings are the savings due to participation within a given year. Annual savings do not include 

savings due to measures installed in previous years. Cumulative savings in a given year include the 

annual savings for that year plus savings due to participation in previous years, through the measure life. 

Year one savings for the above measure are shown in the red cell (cell A4): this is the product of 

measure annual savings (cell A1) and the number of participants in year one (cell A3). Cumulative 

savings and annual savings are the same in year one. Cumulative savings in program year two is shown 

in the yellow cell (cell B5) and is the sum of year two annual and year one annual savings (cell A4 plus 

cell B4). 

Savings accrue through the measure lifetime, in this case for three years (cell A2). Since the measure 

expires after three years, savings due to participation in year one expires after year three. This is 

illustrated by the cumulative savings value for program year four in the blue cell (cell D5), which is sum 

of the values in cells B4, C4 and D4. 

Annual and cumulative savings estimates for this Potential Study are discussed below. 

 

32 Gas savings estimates are not reported, as they are incidental to the analysis. That is, only "electric" measures were included, 

although some electric measures, such as insulation, can also gain gas savings. Benefits due to gas savings were included in 

the cost-effectiveness calculations. 
Achievable Demand Side Management Potential Study Savings Estimates 

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3.2. Annual Electric Savings Impact Estimates 

ICF estimates that DSM programs operated by ENO could achieve net33 annual electric savings equal to 

1.1% of sales by 2021, and 1.3% of sales by 2031, in the reference case. This translates to 56.5 GWh in 

annual savings in 2021 and 65.2 GWh in 2031. 65.2 GWh is equivalent to the amount of electricity used 

by 4,800 homes34 in New Orleans in a year. 

The growth in savings estimates between 2021 and 2031 is due to projected growth in the number of 

ENO customers. The growth in the magnitude of the savings estimates (% values) over this period is due 

to the cumulative effect of deducting program savings estimates from the base sales forecast. 

Note that these results assume acceptable regulatory treatment of DSM programs over twenty years. 

Figure 24. Annual Net Electric Savings Estimates as % of Previous Year's Sales 

Figure 25 shows 10 and 20 year program savings estimates on both a net and a gross basis. Gross 

savings are what DSM program administrators track and report during the period of performance 

(typically a program year), and prior to program evaluation. As illustrated in Figure 25, net savings 

estimates are about 75% of gross savings estimates. Gross annual electric savings estimates reach nearly 

1.5% of sales after 10 years in the reference case and 2.0% of sales in the high case. 

ICF's NTG assumptions are shown in the Appendix. 

 

33 See Program Assumptions section for description of net versus gross savings. 

34 Based on average home electricity use today. 

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

2.0%

2012201320142015201620172018201920202021202

2

202

3

202

4

202

5

202

6

2027202

8

202

9

20302031

HIGH REF LOW 
Achievable Demand Side Management Potential Study Savings Estimates 

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Figure 25. Net and Gross Annual Electric Savings as % of Sales (10 and 20 Year Estimates) 

3.3. Cumulative Electric Savings Impact Estimates 

Figure 26 shows estimated cumulative electric savings impacts. ICF estimates ENO's DSM programs 

could save about 7.0% of sales over 10 years and 12.2% of sales over 20 years in the reference case. This 

translates to 358.1 GWh in savings after 10 years and 638.0 GWh after 20 years. 

Figure 26. Cumulative Net MWh Savings Estimates as % of Sales (10 and 20 Year Estimates) 

5.0%

8.5%

7.0%

12.2%

9.5%

17.2%

2021 2031

LOW REF HIGH

Scenario-Year
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 30 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Study Benchmarking 

This section compares savings estimates from this Potential Study to estimates from six other recent 

studies in the South. The estimates represent a mix of utility, state, and regional studies; a mix of utility, 

government, non-partisan, and advocate sponsors; and three different general study approaches: 

bottom-up, top-down, and meta study. 

The estimates from the Potential Study are most comparable to those from the EPRI study on the 

Southern region, the KEMA Missouri statewide study, and the TVA study. These three studies used 

bottom-up approaches35 similar to ICF's, although the scope of work and specific methodologies varies 

from study to study. 

 

35 Bottom-up studies start with a baseline characterization and measure level assumptions that are built-up to develop overall 

savings estimates. 
ICF International 31 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 27. Estimates from Recent Southern Potential Studies36

Study Primary 

Author 

Study 

Commissioned 

or Sponsored 

by 

Year 

Released Methodology Type of Achievable Potential 

10 Year 

Savings 

Estimate 

20 Year 

Savings 

Estimate 

Energy New Orleans 

(this study) 

ICF 

International Entergy Corp. 2012 Bottom-up 

Achievable Low 5.0% 8.5% 

Achievable 

Reference 7.0% 12.2% 

Achievable High 9.5% 17.2% 

Tennessee Valley Authority 

Global 

Energy 

Partners 

TVA 2011 Bottom-up 

Achievable Low 5.1% 10.6% 

Achievable High 9.8% 19.8% 

Missouri Statewide KEMA MO PSC 2011 Bottom-up 

Three-Year Payback 

Achievable Net 3% N/A 

One-Year Payback 

Achievable Net 7% N/A 

Missouri Statewide ACEEE ACEEE 2011 Top-down Achievable 

Program 6.4% N/A 

Arkansas Statewide ACEEE ACEEE 2011 Bottom-Up “Medium” Case 

Achievable 9.8% by 2025 

US National Study, 

Southern Region 

Electric 

Power 

Research 

Institute 

EPRI 2009 Bottom-up 

Maximum 

Achievable 10.0% 11.1% 

Realistic Achievable 4.4% 8.1% 

Review of Southern EE 

Studies 

Georgia 

Tech Georgia Tech 2009 Meta-study 

Maximum 

Achievable 1.2% per year 

Realistic Achievable 0.9% per year 

 

36 10 year and 20 year savings values are cumulative. Some studies did not develop 10 and 20 year savings estimates; rather estimates were developed that are one or two years 

shorter or longer in time frame. For the above table, approximations were made for the purposes of benchmarking. All studies shown are long-term in nature and therefore 

subject to high levels of uncertainty. 
ICF International 32 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

 Estimates of achievable savings levels for ENO are higher than EPRI's estimates for the Southern region. 

Estimates from the Potential Study are similar to those produced for the Tennessee Valley Authority 

(TVA) in 2011. The TVA study did not include a reference case but the low and high case numbers are 

relatively close to this Potential Study's numbers, especially the ten year estimates. 

Estimates from the Potential Study are higher than the Missouri statewide estimates produced by KEMA 

for the Missouri Public Service Commission. Like the TVA study, the Missouri study did not include a 

reference case. Instead, the Commission required two scenarios, one based on incentive levels buying 

down measure payback to one year and another that brings payback down to three years. In terms of 

approach, the one year payback scenario is similar to the ENO high case, and the three year scenario is 

similar to the ENO low case. In both cases the ten year ENO savings estimates are higher. 

Note that each of the bottom-up studies was conducted for somewhat different purposes. The EPRI 

study aimed to provide objective guidance to policymakers around the country, whereas the TVA study 

was performed to provide TVA with information it could use to meet its aspirational goal to lead the 

southeast in energy efficiency. The Missouri study was performed by Commission mandate to assess 

long term potential in the state, and the purpose of the ENO Potential Study was to provide DSM inputs 

for an IRP analysis. 

Program Costs and Cost-Effectiveness 

Program costs were estimated based on long-term expectations about incentive levels, and 

implementation and evaluation costs. Incentive and non-incentive program costs were estimated 

through the methods described in Section 2.6 

Figure 28 shows total annual estimated total (portfolio)program costs for 2021 and 2031. 

Figure 28. Annual Program Costs, $Millions 

(10 and 20 Year Estimates)37

Scenario 2021 2031 

Low $ 7.6 $ 8.3 

Reference $ 20.4 $ 23.3 

High $ 35.1 $ 40.5 

The modeled DSM portfolio is calculated to be cost effective with an overall Total Resource Cost (TRC) 

test ratio of 1.9,38 and a Program Administrator Cost (PAC) test ratio of 2.5.39 40 The TRC test reflects the 

 

37 Annual program cost estimates include program incentive (rebates paid to participating customers) and non-incentive costs 

(including administration, implementation, marketing and education, and evaluation measurement & verification costs). 

Estimates are in real 2011 dollars. 

38 TRC benefits include the cost of avoided of energy and avoided capacity due to DSM programs. TRC costs include all the costs 

of operating DSM programs (incentive and non-incentive program costs) plus costs incurred by program participants (most 

often valued as the measure incremental costs minus the program incentive). 

39 Reference case estimates. 
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 33 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

trade-offs to society of investing in DSM versus electricity generation. A TRC ratio of 1.9 means that for 

every dollar invested in DSM (by ENO and program participants), society could save a dollar and ninety 

cents in avoided energy supply costs. 

The PAC test reflects the trade-offs to ENO of investing in DSM versus electricity generation. A PAC test 

result of 2.5 means that that for every dollar invested by ENO in DSM, ratepayers could save two and a 

half dollars in avoided energy supply costs. 

In the reference case, electric savings cost approximately $0.05 per kWh, levelized. If only energy 

efficiency programs are included,41 the levelized cost drops 20% to $0.04 per kWh. ICF expects costs 

over the long-term will be lower than program costs today. This is because Louisiana is an immature 

market for DSM, and ENO has only been operating current programs for a little over one year. As 

programs grow and the market matures, program delivery costs are expected to decrease as a 

percentage of overall program cost. 

Cost-effectiveness results for all four standard cost-effectiveness tests are shown, by program, in the 

Appendix.42

Electric and Demand Savings Estimates 

Figure 29 shows energy efficiency electric savings estimates in 2021 and 2031. In 20 years, cumulative 

savings due to DSM programs could save enough electricity to power 47,000 homes in New Orleans for a 

year. This equates to about a third of residential annual energy use. 43 44

Figure 29. Net Annual and Cumulative MWh Savings 

(10 and 20 Year Estimates) 

Annual MWh Savings 2021 2031 

High 74,197 86,182 

Reference 56,466 65,200 

Low 41,590 48,003 

Cumulative MWh Savings 2021 2031 

High 477,414 860,012 

Reference 358,128 637,974 

Low 261,580 459,739 

 

40 PAC benefits include the cost of avoided energy and avoided capacity due to DSM programs. PAC costs include all the costs 

of operating DSM programs, except for costs incurred by program participants. 

41 Solar programs demand response programs excluded. 

42 Program benefit-cost tests were calculated using formulae in the California Standard Practice Manual for Economic Analysis 

of Demand Side Programs and Projects (available at: http://www.energy.ca.gov/greenbuilding/documents/background/07-

J_CPUC_STANDARD_PRACTICE_MANUAL.PDF). 

43 Based on average residential electricity consumption in 2011. 

44 Reference case estimate. 
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 34 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 30 shows non-coincident peak electric demand savings estimates due to energy efficiency and 

demand response programs in 2021 and 2031. One megawatt (MW) is equivalent to the total peak 

electric demand of 400 homes in New Orleans. Therefore, in 20 years ENO DSM programs could offset 

the peak demand of 79,000 New Orleans residences.45 46 This equates to about half of residential peak 

demand today. 

Figure 30. Annual and Cumulative MW Savings 

(10 and 20 Year Estimates) 

Annual MW Savings 2021 2031 

High 27 29 

Reference 20 22 

Low 13 14 

Cumulative MW Savings 2021 2031 

High 168 271 

Reference 125 200 

Low 80 129 

Savings by sector and end use 

Figure 31 shows the breakdown of long-term electric savings estimates in the reference case. Note that 

some savings labeled "commercial" also include government sector savings; this is because 

governmental customers are assumed to participate in commercial programs.47 "Commercial" savings 

also includes industrial lighting and HVAC,48 as those measures are currently delivered largely through 

the Company's "commercial" programs.49

 

45 Based on residential peak demand today. 

46 Reference case estimate. 

47 Combined, the commercial and government sectors consume 53% of electricity in the territory. 

48 Combined, HVAC and lighting account for 7% of industrial electricity use. 

49 As discussed above, 97% of ENO's industrial customers are on the small electric rate. 
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 35 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 31. Distribution of Cumulative Net Electric Savings, by Sector, 2031 

(Total = 638.0 GWh) 

Estimated residential savings is proportionally less than residential electricity use (36% of total), but this 

is expected since residential efficiency opportunities tend to be smaller than non-residential options. 

The large portion of "commercial" savings is also expected given that it includes government savings and 

some industrial savings, and that commercial savings often account for a large portion of actual DSM 

portfolio savings. 

Residential 

Figure 32 shows the estimated long-term distribution of residential electric savings. Measures that 

reduce heating and cooling loads constitute over 60% of savings. Whole home efficiency projects are 

estimated to save more than lighting. This is a significant departure from historical program 

performance in other jurisdictions; historically most residential programs achieved a large majority of 

their savings through CFLs. This departure is due in part to changes in lighting standards. 

Residential

29%

Commercial

64%

Industrial

7%
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 36 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 32. Distribution of Cumulative Residential Net Electric Savings, by End Use, 2031 

(Total = 184.4 GWh)50

The estimated cumulative net residential peak capacity savings in 2031 due to energy efficiency 

programs is 50 MW. Estimated demand response savings is 27 MW. Total residential capacity savings 

equals 77 MW, or 7% of ENO's forecasted peak demand.51

Commercial 

Figure 33 shows the estimated long-term distribution of commercial electric savings. Lighting measures 

represent the greatest savings opportunity primarily because lighting accounts for the greatest portion of 

commercial building electricity use. Whole building efficiency options represent the next largest savings 

opportunity. These include efficiency options such as retro-commissioning and advanced new buildings. 

 

50 Whole home measures include efficient new homes and home retrofit projects. Space heating and cooling measures include 

items such as furnaces, but also items such as insulation and infiltration reduction, which reduce both heating and cooling 

loads. 

51 Non-coincident peak demand for ENO's territory as a whole. 

Space 

Heating & 

Cooling

21%

Space 

Cooling

41%

Water 

Heating

1%

Appliances & 

Plug Loads

2%

Lighting

17%

Whole Home

18%
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 37 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 33. Distribution of Cumulative Commercial Net Electric Savings, by End Use, 2031 

(Total = 411.8 GWh)52

The estimated cumulative net non-residential53 peak capacity savings in 2031 due to energy efficiency 

programs is 95 MW. Estimated demand response savings is 28 MW. Total non-residential capacity 

savings equals 123 MW, or 11% of ENO's forecasted peak demand.54

Industrial 

Figure 34 shows the estimated long-term distribution of industrial electric savings by end-use, excluding 

HVAC and lighting savings, which are covered under "commercial" programs. Over 80% of savings 

estimated potential would involve upgrades to compressed air, drive, and pump end-uses. "Other" enduses include custom energy efficiency projects. 

 

52 Lighting and heating and cooling savings also reflect industrial savings for these end-uses. This is because measures for these 

end uses are delivered through ENO's "Commercial" programs. 

53 Separate industrial and large commercial DR savings estimates are were not developed. 

54 Non-coincident peak demand for ENO's territory as a whole. 

Space Heating 

& Cooling

17%

Space 

Cooling

8%

Appliances & 

Plug Loads

5%

Lighting

44%

Water 

Heating

1%

Refrigeration

2%

Whole 

Building

23%
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 38 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 34. Distribution of Cumulative Industrial Net Electric Savings, by End Use,55 2031 

(Total = 41.8 GWh) 

Results by Program 

Electric and demand savings estimates as well as annual program cost estimates and TRC estimates for 

the reference case are shown on the next page. 

 

55 Excluding lighting and HVAC, which are included in the commercial savings estimates. 

Compressed 

Air

31%

Drives

27%

Fans

14%

Other

2%

Pumps

26%
Achievable Demand Side Management Potential Study Savings Estimates 

ICF International 39 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Figure 35. Program Cost-Effectiveness, Net DSM Potential Estimates, and Cost56 Estimates, by Program, 2021 and 2031 

Sector Program Name 

TRC 

Test 

2021 

Annual 

Program 

Costs 

($Millions)

2031 

Annual 

Program 

Costs 

($Millions)

2021 Net 

Cumulative 

MWh 

Savings 

2031 Net 

Cumulative 

MWh 

Savings 

2021 Net 

Cumulative 

MW 

Savings 

2031 Net 

Cumulative 

MW 

Savings 

Residential Residential Lighting and Appliances 1.6 $1.31 $1.32 29,548 39,496 5.9 8.7 

Residential ENERGY STAR Air Conditioning 1.8 $1.20 $1.21 17,033 41,835 4.9 12.0 

Residential AC Tune-Up 1.2 $0.84 $0.84 10,193 10,226 3.7 3.8 

Residential Residential Energy Solutions 1.2 $2.52 $2.52 27,889 53,665 8.9 17.2 

Residential Low Income Weatherization 0.9 $0.94 $0.94 10,451 10,466 2.9 2.9 

Residential Energy Smart New Homes 1.2 $0.01 $0.01 195 423 0.1 0.2 

Non-Residential Small Commercial Energy Solutions 1.8 $2.00 $2.08 35,477 58,695 10.6 16.6 

Non-Residential Large Commercial Energy Solutions 2.1 $5.02 $6.62 144,462 270,863 28.5 53.5 

Residential Multifamily 1.5 $0.93 $0.93 13,277 24,198 2.1 4.4 

Residential Home Energy Use Benchmarking 1.3 $0.26 $0.26 3,349 3,354 0.8 0.8 

Non-Residential Commercial Building Energy Management 3.3 $0.21 $0.27 12,996 18,451 2.4 3.4 

Non-Residential Industrial 2.8 $0.54 $0.54 32,849 41,809 4.3 5.4 

Non-Residential Commercial New Construction 2.3 $1.02 $1.30 14,548 49,274 2.7 9.0 

Non-Residential Interruptible Rate 38.7 $0.33 $0.33 0 0 17.7 23.4 

Non-Residential Enabled Dynamic Pricing (Non-Res) 2.7 $0.10 $0.14 0 0 1.0 2.5 

Non-Residential Non-Enabled Dynamic Pricing (Non-Res) 5.0 $0.04 $0.05 0 0 0.7 1.6 

Residential Enabled Dynamic Pricing (Res) 2.7 $0.26 $0.26 0 0 3.6 5.4 

Residential Non-Enabled Dynamic Pricing (Res) 3.1 $0.11 $0.11 0 0 1.6 2.4 

Residential Direct Load Control 7.8 $0.30 $0.30 0 0 19.2 19.2 

Residential Solar Water Heater Pilot 0.4 $0.01 $0.01 107 241 0.0 0.0 

Residential Residential Solar PV 0.6 $0.01 $0.01 209 471 0.1 0.2 

Non-Residential Commercial Solar PV 0.4 $2.42 $3.20 5,545 14,507 2.9 7.5 

Total Portfolio 1.9 $20.38 $23.25 358,128 637,974 124.8 200.4 

 

56 Costs are real 2011 dollars. 
Achievable Demand Side Management Potential Study Conclusion 

ICF International 40 Entergy New Orleans, Inc. 

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4. Conclusion 

This analysis shows that there is significant DSM potential in ENO's territory. In the reference case, ICF 

estimates ENO administered programs could achieve cost-effective, cumulative net electric (MWh) 

savings equal to 7.0% of base sales over 10 years. This Potential Study forecasts that DSM programs 

operated by ENO could achieve net57 annual electric savings equal to 1.1% of sales by 2021, and 1.3% of 

sales by 2031.This translates to about 56.5 GWh in annual savings in 2021 and 65.2 GWh in 2031. 65.2 

GWh is equivalent to the amount of electricity used by 4,800 homes58 in New Orleans in a year. 

The largest savings potential is in the commercial sector, particularly in lighting and whole-building 

measure retrofits in large commercial buildings. Significant residential savings opportunities also exist, 

especially for measures that reduce heating and cooling load. Partly due to adopted changes in general 

service lighting standards, the Potential Study estimates residential whole-building measures have 

greater savings potential than lighting measures, which is an important departure from historical 

program performance in most jurisdictions. 

This Potential Study is a type of economic forecast, and all economic forecasts have forecast error, or 

uncertainty. ICF used the best data available at the time when conducting this Potential Study. Actual 

program performance relative to this forecast will be used to reduce forecast error in future potential 

studies. 

 

57 See Program Assumptions section for description of net versus gross savings. 

58 Based on average home electricity use today. 
ICF International 41 Entergy New Orleans, Inc. 

12-045 October 30, 2012 

Appendices 

Appendix A: Measure Characteristics and Assumptions 

Appendix B: Program Savings and Cost Estimates, Cost-Effectiveness and NTG Ratios 

Appendix C: Avoided Cost and Retail Rate Assumptions 

Appendix D: Advanced Metering and Demand Response