Opinion issued April 2, 2019

In The

Court of Appeals 

For The 

First District of Texas 

————————————

NO. 01-18-00632-CV

———————————

CLIFF SANTELLANA AND GULF-TEX ROOFING & SERVICES, LLC 

D/B/A GULF-TEX ROOFING & SERVICES, Appellants

V.

CENTIMARK CORPORATION, Appellee

On Appeal from the 80th District Court

Harris County, Texas

Trial Court Case No. 2018-10648

MEMORANDUM OPINION

This is an appeal from the trial court’s denial of a motion to dismiss pursuant 

to the Texas Citizens Participation Act (TCPA). In three issues, appellants Cliff 

Santellana (Santellana) and Gulf-Tex Roofing & Services, LLC d/b/a Gulf-Tex 

Roofing & Services (Gulf-Tex) argue that the trial court erred by denying their 
2

motion to dismiss appellee CentiMark Corporation’s (CentiMark) claims against 

them because: (1) the underlying employment contract contains a “mandatory 

forum/venue/law selection clause,” (2) Santellana and Gulf-Tex met their initial 

burden to prove that the TCPA applied to CentiMark’s causes of action, and (3) 

CentiMark did not meet its burden to bring forth clear and specific evidence 

establishing a prima facie case for each element of its claims.

We dismiss Santellana’s and Gulf-Tex’s forum and venue challenges for want 

of jurisdiction and affirm the trial court’s order denying the motion to dismiss.

Background

Santellana served as CentiMark’s Director of Sales/Services from 

approximately June 2012 to October 2016. As a condition of his employment by 

CentiMark, Santellana executed an employment agreement in which he agreed, 

among other things, “to hold and safeguard all of CentiMark’s Confidential 

Information in trust and confidence for CentiMark” and not “misappropriate, 

disclose, or use or make available to any person or any entity for use” CentiMark’s 

confidential information. Paragraph 4.05 of the Employment Agreement also 

prohibited Santellana from, directly or indirectly, soliciting the trade of, trading with, 

contacting for business purposes, or accepting business from any customer or 

prospective customer of CentiMark, other than for the benefit of CentiMark. The

Employment Agreement also contains a choice of law provision and provides that 
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jurisdiction and venue of “any action or proceeding arising out of, or relating to, this 

Agreement (whether such action arises under contract, tort, equity or otherwise) . . . 

shall be exclusively vested in the United States District Court for the Western 

District of Pennsylvania or the Court of Common Pleas of Allegheny County, 

Pennsylvania.”

Santellana resigned as CentiMark’s Director of Sales/Services in September 

2016 (effective October 2016). Less than three months later, Santellana and Alan 

Mann incorporated Gulf-Tex, a commercial roofing services provider that directly 

competes with CentiMark. Santellana is Gulf-Tex’s managing partner. Santellana 

and Gulf-Tex solicited roofing business from and submitted proposals/bids/quotes 

to some of CentiMark’s customers. They also accepted business from at least two of 

these customers.

CentiMark subsequently sued Santellana and Gulf-Tex for misappropriation 

of trade secrets, tortious interference, unfair competition, conversion, and conspiracy

and it asserted a separate claim against Santellana for breach of the Employment 

Agreement. 

Santellana and Gulf-Tex filed a timely motion to dismiss pursuant to the

TCPA. CentiMark responded and argued that Santellana and Gulf-Tex failed to 

prove that CentiMark’s claims were “based on, relate[] to, or [were] in response to” 

Santellana’s and Gulf-Tex’s exercise of the rights of free speech or association, and 
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that even if they had met their burden, Santellana and Gulf-Tex could not prevail on 

their motion because CentiMark made a prima facie case for each essential element 

of its claims. CentiMark further contended that Santellana and Gulf-Tex could not 

prevail on their motion for another reason––the TCPA did not apply to CentiMark’s 

claims based on the statute’s commercial speech exemption.

After a hearing, the trial court denied the motion to dismiss without stating 

the basis for its ruling.

Forum Selection and Venue

In their first issue, Santellana and Gulf-Tex argue that “[h]ad the contractual 

language regarding forum/venue/[choice of] law selection been honored by the trial 

court this case should have been dismissed for that reason alone.” 

Neither the denial of a motion to transfer venue nor the denial of a motion to 

dismiss based on a forum-selection clause, standing alone, is reviewable by

interlocutory appeal. See TEX. CIV. PRAC. & REM. CODE § 51.014(a); see also In re 

Team Rocket, L.P., 256 S.W.3d 257, 259 (Tex. 2008) (orig. proceeding) (“Once a 

trial court has ruled on proper venue, that decision cannot be the subject of

interlocutory appeal.”). Although we have jurisdiction over interlocutory appeals 

from the denial of a motion to dismiss under the TCPA, and Santellana and GulfTex included forum and venue arguments in their motion to dismiss, Santellana’s 

and Gulf-Tex’s improper forum and venue arguments are separate and independent 
5

grounds for dismissal or transfer, respectively. See TEX. CIV. PRAC. & REM. CODE

§ 51.014(a)(12) (permitting interlocutory appeal from denial of motion to dismiss 

filed pursuant to TCPA).

We further note that even if we had jurisdiction over Santellana’s and 

Gulf-Tex’s forum and venue issues, the record does not reflect that either party 

obtained a ruling on any such motions or objected to the trial court’s failure to rule. 

Therefore, Santellana and Gulf-Tex have failed to preserve error on this issue. Vela 

v. Manning, 314 S.W.3d 693, 693–94 (Tex. App.—Dallas 2010, pet. denied). 

Furthermore, both parties waived their objections to improper venue by failing to 

file a timely motion to transfer venue. TEX. R. CIV. P. 86(1) (“An objection to 

improper venue is waived if not made by written motion filed prior to or concurrently 

with any other plea, pleading or motion except a special appearance motion provided 

for in Rule 120a.”).

Accordingly, we dismiss Santellana’s and Gulf-Tex’s forum and venue 

challenges for want of jurisdiction.1

Texas Citizens Participation Act

In their second and third issues, Santellana and Gulf-Tex argue that the trial 

court erred by denying their motion to dismiss under the TCPA because they met 

 

1

 Santellana’s and Gulf-Tex’s choice-of-law argument is intertwined with their TCPA 

motion and, therefore, we will address their choice-of-law argument as part of our 

analysis of their second and third issues, to the extent it is necessary for us to do so.
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their initial burden to prove that CentiMark’s claims were “based on, relate[] to, or 

[are] in response to” Santellana’s and Gulf-Tex’s exercise of the rights of free speech

and association, and CentiMark did not meet its burden to bring forth clear and 

specific evidence establishing a prima facie case for each element of its claims.

A. The TCPA

Chapter 27 of the Texas Civil Practice & Remedies Code, also known as the 

Texas Citizens Participation Act, is an anti-SLAPP statute.2 See TEX. CIV. PRAC. &

REM. CODE §§ 27.001–.011; Serafine v. Blunt, 466 S.W.3d 352, 356 (Tex. App. —

Austin 2015, no pet.). The purpose of the TCPA, as stated by the Legislature, “is to 

‘encourage and safeguard the constitutional rights of persons to petition, speak 

freely, associate freely, and otherwise participate in government to the maximum 

extent permitted by law and, at the same time, protect the rights of a person to file 

meritorious lawsuits for demonstrable injury.’” ExxonMobil Pipeline Co. v. 

Coleman, 512 S.W.3d 895, 898 (Tex. 2017) (quoting TEX. CIV. PRAC. & REM. CODE

§ 27.002). 

The TCPA’s primary vehicle for accomplishing its stated purpose is a 

motion-to-dismiss procedure that allows defendants who claim that a plaintiff has 

filed a meritless suit in response to the defendant’s proper exercise of a 

 

2

“SLAPP” is an acronym for “Strategic Lawsuits Against Public Participation.” 

Serafine v. Blunt, 466 S.W.3d 352, 356 (Tex. App.—Austin 2015, no pet.).
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constitutionally protected right to seek dismissal of the underlying action, attorney’s

fees, and sanctions at an early stage in the litigation. See generally TEX. CIV. PRAC.

& REM. CODE § 27.003(a); see also Dolcefino v. Cypress Creek EMS, 540 S.W.3d 

194, 198 (Tex. App.—Houston [1st Dist.] 2017, no pet.).

A defendant invoking the TCPA’s protections by filing a motion to dismiss 

must show first, by a preponderance of the evidence, that the plaintiff’s “legal 

action” is “based on, relates to, or is in response to” the defendant’s exercise of “the 

right of free speech, right to petition, or right of association.” In re Lipsky, 460 

S.W.3d 579, 586–87 (Tex. 2015) (quoting TEX. CIV. PRAC. & REM. CODE § 27.005). 

If the defendant makes the initial showing, the burden shifts to the plaintiff to 

“‘establish[ ] by clear and specific evidence a prima facie case for each essential 

element of the claim in question.’” Lipsky, 460 S.W.3d at 587 (quoting TEX. CIV.

PRAC. & REM. CODE § 27.005(c)). If the defendant’s constitutional rights are 

implicated and the plaintiff has not met the required showing of a prima facie case, 

the trial court must dismiss the plaintiff’s claim. See TEX. CIV. PRAC. & REM. CODE

§ 27.005(b) & (c). A plaintiff can avoid the act’s burden-shifting requirements, 

however, by showing that one of the TCPA’s exemptions applies. See id. § 27.010.
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B. Commercial Speech Exemption

CentiMark argues that the trial court did not err by denying Santellana’s and 

Gulf-Tex’s motion to dismiss because section 27.010(b) exempts all of CentiMark’s 

claims from coverage by the TCPA.

Section 27.010(b), which is commonly referred to as the commercial speech 

exemption, states that the TCPA does not apply:

to a legal action brought against a person primarily engaged in the 

business of selling or leasing goods or services, if the statement or 

conduct arises out of the sale or lease of goods, services, or an insurance 

product, insurance services, or a commercial transaction in which the 

intended audience is an actual or potential buyer or customer.

TEX.CIV. PRAC. & REM.CODE § 27.010(b). In its order, the trial court did not specify 

the ground on which it relied to deny the motion. Thus, we do not know whether the 

trial court based its ruling on the commercial-speech exemption.

To succeed on appeal, an appellant must attack all independent grounds that

support an adverse ruling. See Gaskamp v. WSP USA, Inc., ___ S.W.3d ___, No. 01-

18-00079-CV, 2018 WL 6695810, at *8–9 (Tex. App.—Houston [1st Dist.] Dec. 20, 

2018, no pet. h.) (affirming denial of TCPA motion to dismiss because appellant did 

not challenge independent ground for ruling––commercial speech exemption); see 

generally Britton v. Tex. Dep’t of Criminal Justice, 95 S.W.3d 676, 681 (Tex. 

App.—Houston [1st Dist.] 2002, no pet.) (applying rule in appeal of plea to the 

jurisdiction). If the appellant does not do so, the appellate court must “accept the 
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validity of that unchallenged independent ground” and affirm the challenged ruling. 

Gaskamp, 2018 WL 6695810, at *8 (quoting Britton, 95 S.W.3d at 681–82). 

This court recently held in Gaskamp that the commercial speech exemption is 

an independent ground that can fully support a trial court’s denial of a motion to 

dismiss filed pursuant to the TCPA. See Gaskamp, 2018 WL 6695810, at *8 (citing 

TEX. CIV. PRAC. & REM. CODE § 27.010(b)). We further held that the appellant in 

that case waived any challenge to the applicability of the commercial speech 

exemption because it did not address the exemption until its reply brief, and we 

affirmed the trial court’s denial of the motion to dismiss on that unchallenged 

ground. See id. at *8–9. 

As in Gaskamp, Santellana and Gulf-Tex did not present an issue, or otherwise 

address, the commercial-speech exemption in their opening appellants’ brief. After 

CentiMark discussed the exemption in its brief, Santellana and Gulf-Tex indirectly 

addressed the exemption in their reply brief by arguing that the TCPA had been 

found to apply in a “commercial” context.3

 

3 Notably, the only case Santellana and Gulf-Tex cite for this general proposition is 

Elite Auto Body LLC v. Autocraft Bodywerks, Inc., 520 S.W.3d 191 (Tex. App.—

Austin 2017, pet. dism’d). Elite Auto Body is distinguishable, however, because the 

movant waived the “commercial speech” exemption argument by failing to raise it 

first in the trial court. See id. at 206 n.75 (noting in dicta that even if exemption had 

not been waived, it was inapplicable because intended audience of statement or 

conduct at issue was not “an actual or potential buyer or customer”).
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Consistent with Gaskamp, we hold that Santellana’s and Gulf-Tex’s belated 

attempt to address the commercial speech exemption is insufficient to preserve a

challenge to the exemption, which is an independent ground that supports the trial 

court’s order denying the motion to dismiss. See Gaskamp, 2018 WL 6695810, at 

*8–9; see also Wright v. City of Hous., No. 01-10-00941-CV, 2011 WL 5100905, at 

*2 (Tex. App.—Houston [1st Dist.] Oct. 27, 2011, no pet.) (mem. op.).

We overrule Santellana’s and Gulf-Tex’s second and third issues.

Conclusion

We affirm the trial court’s order denying Santellana’s and Gulf-Tex’s motion 

to dismiss and we dismiss their forum and venue challenges for want of jurisdiction.

Russell Lloyd

Justice 

Panel consists of Justices Lloyd, Kelly, and Hightower.