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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



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FORM 10-Q



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|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------



For the quarterly period ended June 30, 2004



OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------



Commission File Number: 0-23137



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AQUANTIVE, INC.

(Exact name of registrant as specified in its charter)



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|                         |  |                                        
|------------------------ |  | ---------------------------------------
|Washington               |  | 91-1819567                             
|(State of Incorporation) |  | (I.R.S. Employer Identification Number)



506 Second Avenue,
9th Floor

Seattle, Washington 98104

(Address of principal executive offices)



(206) 816-8800

(Registrants telephone number, including area code)



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Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No ̈



Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule
12b-2).    Yes  x    No ̈



The number of shares of the registrants Common Stock outstanding as of
July 30, 2004 was 61,296,931.



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##### Table of Contents

AQUANTIVE, INC.

FORM 10-Q

FOR THE THREE MONTHS ENDED JUNE 30, 2004



TABLE OF CONTENTS



|        |  |                                                                                       |  |     
|------- |  | ------------------------------------------------------------------------------------- |  | ----
|        |  |                                                                                       |  | Page
|        |  | PART I. FINANCIAL INFORMATION                                                         |  |     
|        |  |                                                                                      
|Item 1. |  | Condensed Consolidated Financial Statements                                           |  | 3   
|Item 2. |  | Managements Discussion and Analysis of Financial Condition and Results of Operations |  | 15  
|Item 3. |  | Quantitative and Qualitative Disclosures About Market Risk                            |  | 32  
|Item 4. |  | Controls and Procedures                                                               |  | 32  
|        |  | PART II.
OTHER INFORMATION                                                            |  |     
|        |  |                                                                                      
|Item 1. |  | Legal Proceedings                                                                     |  | 33  
|Item 2. |  | Changes in Securities, Use of Proceeds and Issuer Purchases of Equity Securities      |  | 33  
|Item 4. |  | Submissions of matters to a vote of security holders                                  |  | 33  
|Item 6. |  | Exhibits and Reports on Form 8-K                                                      |  | 34  



2



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##### Table of Contents

Item 1. Condensed Consolidated Financial Statements



AQUANTIVE, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands except per share amounts)

(unaudited)



|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------- | ------- | - | ---------------- | - | ------- | -
|                                                                                                                                                              |  | June 30, 2004 |         |   | December 31,2003 |  
|Assets                                                                                                                                                        |  |               |         |   |                  |   |         |  
|Current assets:                                                                                                                                               |  |               |         |   |                  |   |         |  
|Cash and cash equivalents                                                                                                                                     |  | $             | 81,941  |   |                  | $ | 32,797  |  
|Short-term investments                                                                                                                                        |  |               | 65,419  |   |                  |   | 90,458  |  
|Accounts receivable, net of allowances of $2,510 and $2,033, respectively                                                                                     |  |               | 63,933  |   |                  |   | 48,480  |  
|Other receivables                                                                                                                                             |  |               | 522     |   |                  |   | 1,674   |  
|Prepaid expenses and other current assets                                                                                                                     |  |               | 1,725   |   |                  |   | 1,141   |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total current assets                                                                                                                                          |  |               | 213,540 |   |                  |   | 174,550 |  
|Property and equipment, net                                                                                                                                   |  |               | 9,661   |   |                  |   | 6,802   |  
|Goodwill                                                                                                                                                      |  |               | 13,691  |   |                  |   | 10,946  |  
|Other intangible assets, net                                                                                                                                  |  |               | 8,004   |   |                  |   | 7,106   |  
|Other assets                                                                                                                                                  |  |               | 1,623   |   |                  |   | 1,355   |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total assets                                                                                                                                                  |  | $             | 246,519 |   |                  | $ | 200,759 |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Liabilities and Shareholders Equity                                                                                                                          |  |               |         |   |                  |   |         |  
|Current liabilities:                                                                                                                                          |  |               |         |   |                  |   |         |  
|Accounts payable                                                                                                                                              |  | $             | 73,219  |   |                  | $ | 50,097  |  
|Accrued expenses                                                                                                                                              |  |               | 11,946  |   |                  |   | 8,232   |  
|Pre-billed media                                                                                                                                              |  |               | 9,998   |   |                  |   | 4,545   |  
|Deferred rent, current portion                                                                                                                                |  |               | 341     |   |                  |   | 285     |  
|Deferred revenue                                                                                                                                              |  |               | 5,198   |   |                  |   | 5,773   |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total current liabilities                                                                                                                                     |  |               | 100,702 |   |                  |   | 68,932  |  
|Deferred rent, less current portion                                                                                                                           |  |               | 1,282   |   |                  |   | 1,234   |  
|Deferred income taxes                                                                                                                                         |  |               | 198     |   |                  |   | 54      |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total liabilities                                                                                                                                             |  |               | 102,182 |   |                  |   | 70,220  |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Shareholders equity:                                                                                                                                         |  |               |         |   |                  |   |         |  
|Common stock, $0.01 par value; 200,000 shares authorized 61,177 and 60,167 shares issued and outstanding at June 30, 2004 and December 31,
2003, respectively |  |               | 612     |   |                  |   | 602     |  
|Paid-in capital                                                                                                                                               |  |               | 223,124 |   |                  |   | 220,637 |  
|Accumulated deficit                                                                                                                                           |  |               | (79,327 | ) |                  |   | (90,982 | )
|Accumulated other comprehensive income                                                                                                                        |  |               | (72     | ) |                  |   | 282     |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total shareholders equity                                                                                                                                    |  |               | 144,337 |   |                  |   | 130,539 |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  
|Total liabilities and shareholders equity                                                                                                                    |  | $             | 246,519 |   |                  | $ | 200,759 |  
|                                                                                                                                                              |  |               |         |   |                  |   |         |  



The accompanying notes
are an integral part of these condensed consolidated financial statements.



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##### Table of Contents

AQUANTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND

COMPREHENSIVE INCOME

(in thousands except per share amounts)

(unaudited)



|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | -------------------------- | ------ | ------------------------ | ---- | - | ------ |  | - | ------ | - |  | - | ------
|                                                                                                                                                             |  | Three Months endedJune 30, |        | Six Months endedJune 30,
|                                                                                                                                                             |  | 2004                       |        |                          | 2003 |   | 2004   |  |   | 2003  
|Revenue                                                                                                                                                      |  | $                          | 27,849 |                          |      | $ | 51,961 |  | $ | 50,491 |   |  | $ | 99,494
|Costs and expenses:                                                                                                                                          |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Cost of revenue (excluding amortization of deferred stock compensation of $47 and $94 during the three and six months ended June 30, 2003,
respectively)     |  |                            | 4,497  |                          |      |   | 39,152 |  |   | 8,535  |   |  |   | 74,171
|Client support (excluding amortization of deferred stock compensation of $171 and $344 during the three and six months ended June 30, 2003,
respectively)    |  |                            | 7,393  |                          |      |   | 4,946  |  |   | 14,239 |   |  |   | 10,063
|Product development (excluding amortization of deferred stock compensation of $28 and $57 during the three and six months ended June 30, 2003,
respectively) |  |                            | 1,414  |                          |      |   | 759    |  |   | 2,906  |   |  |   | 1,687 
|Sales and marketing (excluding amortization of deferred stock compensation of $18 and $36 during the three and six months ended June 30, 2003,
respectively) |  |                            | 2,140  |                          |      |   | 1,134  |  |   | 3,984  |   |  |   | 2,523 
|General and administrative (excluding amortization of deferred stock compensation of $37 and $73 during the three and six months ended June
30, 2003)        |  |                            | 4,521  |                          |      |   | 3,629  |  |   | 8,590  |   |  |   | 6,940 
|Amortization of deferred stock compensation                                                                                                                  |  |                            |       |                          |      |   | 301    |  |   |       |   |  |   | 604   
|Amortization of intangible assets                                                                                                                            |  |                            | 333    |                          |      |   | 72     |  |   | 846    |   |  |   | 132   
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Total costs and expenses                                                                                                                                     |  |                            | 20,298 |                          |      |   | 49,993 |  |   | 39,100 |   |  |   | 96,120
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Income from operations                                                                                                                                       |  |                            | 7,551  |                          |      |   | 1,968  |  |   | 11,391 |   |  |   | 3,374 
|Interest and other income, net                                                                                                                               |  |                            | 477    |                          |      |   | 507    |  |   | 1,057  |   |  |   | 1,044 
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Income before provision for income taxes                                                                                                                     |  |                            | 8,028  |                          |      |   | 2,475  |  |   | 12,448 |   |  |   | 4,418 
|Provision for income taxes                                                                                                                                   |  |                            | 520    |                          |      |   | 97     |  |   | 793    |   |  |   | 164   
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Net income                                                                                                                                                   |  | $                          | 7,508  |                          |      | $ | 2,378  |  | $ | 11,655 |   |  | $ | 4,254 
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Basic net income per share                                                                                                                                   |  | $                          | 0.12   |                          |      | $ | 0.04   |  | $ | 0.19   |   |  | $ | 0.07  
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Diluted net income per share                                                                                                                                 |  | $                          | 0.11   |                          |      | $ | 0.03   |  | $ | 0.17   |   |  | $ | 0.06  
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Shares used in computing basic net income per share                                                                                                          |  |                            | 60,965 |                          |      |   | 59,099 |  |   | 60,741 |   |  |   | 58,786
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Shares used in computing diluted net income per share                                                                                                        |  |                            | 69,753 |                          |      |   | 68,104 |  |   | 69,752 |   |  |   | 66,833
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Comprehensive income:                                                                                                                                        |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Net income                                                                                                                                                   |  | $                          | 7,508  |                          |      | $ | 2,378  |  | $ | 11,655 |   |  | $ | 4,254 
|Items of comprehensive (loss) income                                                                                                                         |  |                            | (298   | )                        |      |   | 42     |  |   | (354   | ) |  |   | 63    
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       
|Comprehensive income                                                                                                                                         |  | $                          | 7,210  |                          |      | $ | 2,420  |  | $ | 11,301 |   |  | $ | 4,317 
|                                                                                                                                                             |  |                            |        |                          |      |   |        |  |   |        |   |  |   |       



The accompanying notes
are an integral part of these condensed consolidated financial statements.



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##### Table of Contents

AQUANTIVE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)



|                                                                                  |  |                           |         |   |      |   |         |  
|--------------------------------------------------------------------------------- |  | ------------------------- | ------- | - | ---- | - | ------- | -
|                                                                                  |  | Six Months ended June 30, |        
|                                                                                  |  | 2004                      |         |   | 2003 |  
|CASH FLOWS FROM OPERATING ACTIVITIES:                                             |  |                           |         |   |      |   |         |  
|Net income                                                                        |  | $                         | 11,655  |   |      | $ | 4,254   |  
|Adjustments to reconcile net income to net cash provided by operating activities: |  |                           |         |   |      |   |         |  
|Depreciation and amortization                                                     |  |                           | 2,758   |   |      |   | 2,447   |  
|Non-cash compensation                                                             |  |                           |        |   |      |   | 326     |  
|Amortization of premiums on short-term investments                                |  |                           | 506     |   |      |   |        |  
|Changes in assets and liabilities, net of acquisitions:                           |  |                           |         |   |      |   |         |  
|Accounts receivable                                                               |  |                           | (15,228 | ) |      |   | (21,081 | )
|Other receivables, prepaid expenses and other current assets                      |  |                           | 575     |   |      |   | (1,307  | )
|Other assets                                                                      |  |                           | (250    | ) |      |   | 427     |  
|Accounts payable                                                                  |  |                           | 23,115  |   |      |   | 9,292   |  
|Accrued expenses                                                                  |  |                           | 3,164   |   |      |   | (896    | )
|Pre-billed media                                                                  |  |                           | 5,453   |   |      |   | 1,517   |  
|Deferred rent                                                                     |  |                           | 104     |   |      |   |        |  
|Deferred revenue                                                                  |  |                           | (747    | ) |      |   | 2,815   |  
|Deferred taxes                                                                    |  |                           | 144     |   |      |   | 17      |  
|                                                                                  |  |                           |         |   |      |   |         |  
|Net cash provided by (used in) operating activities                               |  |                           | 31,249  |   |      |   | (2,189  | )
|                                                                                  |  |                           |         |   |      |   |         |  
|CASH FLOWS FROM INVESTING ACTIVITIES:                                             |  |                           |         |   |      |   |         |  
|Purchases of property and equipment                                               |  |                           | (4,539  | ) |      |   | (2,867  | )
|Sales (purchases) of marketable securities, net                                   |  |                           | 24,179  |   |      |   | (2,604  | )
|GO TOAST acquisition costs                                                        |  |                           | (208    | ) |      |   |        |  
|Purchase of NetConversions, net of cash acquired $60                              |  |                           | (4,035  | ) |      |   |        |  
|                                                                                  |  |                           |         |   |      |   |         |  
|Net cash provided by (used in) investing activities                               |  |                           | 15,397  |   |      |   | (5,471  | )
|                                                                                  |  |                           |         |   |      |   |         |  
|CASH FLOWS FROM FINANCING ACTIVITIES:                                             |  |                           |         |   |      |   |         |  
|Payment of notes payable                                                          |  |                           |        |   |      |   | (875    | )
|Proceeds from issuance of common stock and exercises of common stock options      |  |                           | 2,498   |   |      |   | 1,717   |  
|                                                                                  |  |                           |         |   |      |   |         |  
|Net cash provided by financing activities                                         |  |                           | 2,498   |   |      |   | 842     |  
|                                                                                  |  |                           |         |   |      |   |         |  
|Net increase (decrease) in cash and cash equivalents                              |  |                           | 49,144  |   |      |   | (6,818  | )
|Cash and cash equivalents, beginning of period                                    |  |                           | 32,797  |   |      |   | 32,248  |  
|                                                                                  |  |                           |         |   |      |   |         |  
|Cash and cash equivalents, end of period                                          |  | $                         | 81,941  |   |      | $ | 25,430  |  
|                                                                                  |  |                           |         |   |      |   |         |  



The accompanying notes
are an integral part of these condensed consolidated financial statements.



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



1. Organization and Operations of the Company



aQuantive, Inc. (the Company), provides digital marketing
services, technologies, and performance media to businesses. The Company was founded on July 1, 1997 and incorporated on February 27, 1998 in Washington State. The Companys headquarters are located in Seattle, Washington and the Company has
significant operations in New York, New York; Chicago, Illinois; Centennial, Colorado; and Philadelphia, Pennsylvania. GO TOAST was acquired in December 2003 and NetConversions was acquired in February 2004.



Since January 1, 2001, the Company has operated in two lines of business:
digital marketing services and digital marketing technologies. Effective January 1, 2004, the Company established a third line of business, digital performance media. The Companys digital marketing services line of business, including
interactive advertising agencies Avenue A and i-FRONTIER, provides service offerings to clients that include web advertising, email services, strategic portal relationships, affiliate programs, customer targeting, analytical services, search engine
marketing, and creative and Web site development. The Companys digital marketing technologies line of business, including Atlas DMT and the recently acquired GO TOAST and NetConversions, provides a digital marketing management system to manage
digital marketing programs and Web site effectiveness. The Companys digital performance media line of business, including DRIVEpm, serves as a liaison between online publishers and advertisers by buying blocks of online ad inventory from
publishers and reselling the inventory to advertisers on a highly targeted basis.



2. Summary of Significant Accounting Policies



Basis of Presentation: The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany balances and transactions have been
eliminated in consolidation.



These statements reflect all
adjustments, consisting only of normal, recurring adjustments that, in the opinion of the Companys management, are necessary for a fair presentation of the results of operations for the periods presented. Operating results for the three and
six months ended June 30, 2004 are not necessarily indicative of the results that may be expected for any subsequent quarter or for the year ending December 31, 2004. Certain information and footnote disclosures normally included in financial
statements prepared in conformity with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission (SEC).



These condensed consolidated financial statements should be read in
conjunction with the consolidated financial statements and related notes included in the Companys audited financial statements and the accompanying notes for the years ended December 31, 2003, 2002, and 2001, as included in the Companys
Annual Report on Form 10-K filed with the SEC.



Reclassifications: During the three and six months ended June 30, 2004, the Company reclassified the salaries and related expenses of the digital marketing technologies client support personnel and personnel directly associated
with delivering advertisements over the Internet from client support to cost of revenue. Prior year amounts have been reclassified to conform to the current year presentation. Certain other prior year amounts have been reclassified to conform to the
current year presentation.



Revenue Recognition:



The Company follows Staff Accounting Bulletin (SAB) 101,
Revenue Recognition in Financial Statements, as updated by SAB 104, Revenue Recognition which outlines the basic criteria that must be met to recognize revenue and provides guidance for presentation of revenue and for
disclosure related to revenue recognition policies in financial statements filed with the SEC. SAB 104 integrates the guidance in Emerging Issues Task Force Issue (EITF) 00-21, Revenue Arrangements with Multiple Deliverables. In
addition, the Company follows the final consensus reached by the EITF in July 2000 on EITF 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent.



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



Digital Marketing Services



The Companys digital marketing services business
line, which includes Avenue A and i-FRONTIER, generates revenue by providing technology-based Internet advertising services to businesses. Digital marketing services core services include media planning and buying, ad serving, campaign analysis,
optimization, and creative and Web site development. Digital marketing services also generates revenue through other products and services including the Customer Insights Group, E-mail, Global Marketing Dashboard, Portal Relationship Management,
ChannelScope, BrandOptics, Customer Targeting, and Search Engine Marketing programs.



In accordance with EITF 99-19, prior to January 1, 2004 the majority of revenue generated from Avenue A was recognized under the gross method, which consists of the gross value of Avenue As billings to Avenue
As clients and includes the price of the advertising space that Avenue A purchased from Web sites to resell to its clients. To generate revenue under gross method contracts, Avenue A purchased advertising space from publisher Web sites and
sold the purchased space to Avenue As clients and was ultimately responsible for payment to Web sites for the cost of space Avenue A purchased. Prior to January 1, 2004, certain contracts were also recognized under the net method.



Beginning January 1, 2004, due to revised contractual arrangements with
clients, digital marketing services generates all revenue under the net method. To generate revenue under net method contracts, digital marketing services buys advertising space from publisher Web sites on behalf of clients and earns fees based on
the dollar amount of advertising space purchased. In addition, digital marketing services earns fees based on hours spent managing clients media purchases and monthly retainer fees. Under net method contracts, the digital marketing
services client that is party to the contract has primary responsibility for payment to the publisher Web sites for the cost of the advertising space purchased. All such revenue is recognized over the period that the related advertising is
delivered, which includes revenue from digital marketing services core services and Customer Targeting.



E-mail and Global Marketing Dashboard are volume based services, and revenue is generally recognized when impressions are delivered. Digital marketing
services recognizes revenue from Search Engine Marketing programs based on either volume or as a subscription. Revenue from the volume-based service is generally recognized when impressions are delivered and revenue from the subscription-based
service is recognized ratably over the service period. Revenue is generally recognized for Customer Insight, ChannelScope, and BrandOptics services under a proportional performance method of accounting. It is the Companys policy to recognize
any loss on services as soon as management estimates indicate a loss will occur.



Digital Marketing Technologies



Digital marketing technologies includes Atlas DMT, AtlasOnePoint, AtlasSearch and NetConversions. Digital marketing technologies provides digital marketing technology services to manage digital marketing programs and Web site effectiveness.
These services are offered online through the Atlas Digital Marketing Suite as are Atlas DMTs other services such as GRP and Reach Forecaster, AtlasOnePoint, AtlasSearch, Atlas Vital Signs, and Atlas NetConversions. Such services are
recognized based on either volume or subscription except for Atlas NetConversions which is recognized using a proportional performance method of accounting. Revenue from the volume-based services is recognized based on the volume in the period of
usage. Revenue from subscription-based services is recognized ratably over the service period.



Digital Performance Media



Digital performance media includes DRIVEpm which serves as a liaison between online publishers and advertisers by securing blocks of online ad inventory from publishers and reselling the inventory to advertisers on a highly targeted basis.
Digital performance media offers both the Performance program as well as the Selector program. Under the Performance program, clients designate specific actions desired and pay once the specified actions are achieved. Under the Selector program,
clients can focus ad impressions on those users that fit a predetermined customer segment. Revenue for these programs is volume-based and generally recognized based on the volume in the period of usage. In accordance with EITF 99-19, revenue
generated from digital performance media is recognized under the gross method, which consists of the gross value of digital performance medias billings to clients and includes the price of the advertising space that digital performance media
purchases from Web sites to resell to its clients. To generate revenue under gross method contracts, digital performance media purchases advertising space from publisher Web sites and sells the purchased space to clients and is ultimately
responsible for payment to Web sites for the cost of space purchased.



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



For all of our segments, revenue
is deferred in cases where the Company has not yet earned advertising revenue but has billed the customer or received payment from the customer prior to providing the services. Revenue is recognized only when collection of the resulting receivable
is reasonably assured.



Revenue also includes any
reimbursements received from our clients related to expenses incurred by our employees in servicing our clients. Such expenses include airfare, mileage, meals and hotel stays.



The percentage of sales to customers representing more than 10% of consolidated revenues is as follows:



|           |  |                             |   |  |                          |   |  |      |   |  |      |  
|---------- |  | --------------------------- | - |  | ------------------------ | - |  | ---- | - |  | ---- | -
|           |  | Three Months Ended June 30, |   |  | Six Months EndedJune 30, |  
|           |  | 2004                        |   |  | 2003                     |   |  | 2004 |   |  | 2003 |  
|Customer A |  |                             | * |  | 34                       | % |  | *    |   |  | 33   | %
|Customer B |  |                             | * |  | 18                       | % |  | *    |   |  | 20   | %
|Customer C |  | 20                          | % |  |                          | * |  | 20   | % |  |      | *



The percentage of
accounts receivable representing more than 10% of consolidated accounts receivable from the same customers is as follows (if applicable):



|           |  |              |   |  |                  |  
|---------- |  | ------------ | - |  | ---------------- | -
|           |  | June 30,2004 |   |  | December 31,2003 |  
|Customer A |  | 13           | % |  | 11               | %
|Customer C |  | 18           | % |  |                  | *
|Customer D |  |              | * |  | 13               | %
|Customer E |  |              | * |  | 11               | %

---

|* | Less than 10%
|- | -------------



Computation of Basic and Diluted Net Income Per Share: Net income per share has been calculated under Statement of Financial Accounting Standards
(SFAS) No. 128, Earnings per Share. Basic net income per share is computed using the weighted average number of shares of common stock outstanding. Unvested outstanding shares subject to repurchase rights are excluded from the
calculation.



Goodwill and Intangible Assets: Intangible
assets include identifiable intangible assets purchased through the i-FRONTIER acquisition in November 2002, the GO TOAST acquisition in December 2003, and the NetConversions acquisition in February 2004. Intangible assets are presented net of
related accumulated amortization and are being amortized on a straight-line basis over three to seven years. The Company performs an impairment test on goodwill and intangible assets with indefinite useful lives, in accordance with the guidance
provided by SFAS No. 142, Goodwill and Other Intangible Assets, at least annually, and more often if events and circumstances indicate that such assets might be impaired. The Company will perform its yearly impairment assessment of
goodwill during the fourth quarter of 2004.



Stock-Based
Compensation: The Company has elected to apply the disclosure-only provisions of SFAS No. 123, Accounting for Stock-Based Compensation. In accordance with the provisions of SFAS No. 123 and SFAS No 148, Accounting for
Stock-Based CompensationTransition and Disclosure, an Amendment of SFAS No. 123, the Company applies Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees (APB No. 25), and related interpretations in
accounting for its stock option plans. The Company has not issued any non-qualified stock options to non-employees during the quarters ended March 31, 2004 and 2003 and therefore has not recorded any compensation expense for those periods.



8



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



The following table summarizes
relevant information as to reported results under the Companys intrinsic value method of accounting for stock awards, with supplemental information as if the fair value recognition provisions of SFAS No. 123, Accounting for Stock-Based
Compensation, had been applied:



|                                                                                               |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|---------------------------------------------------------------------------------------------- |  | -------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                                                                               |  | Three Months EndedJune 30, |        |   | Six Months EndedJune 30, |  
|                                                                                               |  | 2004                       |        |   | 2003                     |   |        | 2004 |  |   | 2003   |  
|Net income, as reported                                                                        |  | $                          | 7,508  |   |                          | $ | 2,378  |      |  | $ | 11,655 |   |  | $ | 4,254  |  
|Add: Stock-based employee compensation expense included in reported net income                 |  |                            |       |   |                          |   | 301    |      |  |   |       |   |  |   | 604    |  
|Deduct: total stock-based compensation determined under fair value based method for all awards |  |                            | (2,175 | ) |                          |   | (1,968 | )    |  |   | (4,308 | ) |  |   | (4,098 | )
|                                                                                               |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Pro forma net income, fair value method for all stock-based awards                             |  | $                          | 5,333  |   |                          | $ | 711    |      |  | $ | 7,347  |   |  | $ | 760    |  
|Basic net income per share:                                                                    |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|As reported                                                                                    |  | $                          | 0.12   |   |                          | $ | 0.04   |      |  | $ | 0.19   |   |  | $ | 0.07   |  
|Pro forma                                                                                      |  | $                          | 0.09   |   |                          | $ | 0.01   |      |  | $ | 0.12   |   |  | $ | 0.01   |  
|Diluted net income per share:                                                                  |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|As reported                                                                                    |  | $                          | 0.11   |   |                          | $ | 0.03   |      |  | $ | 0.17   |   |  | $ | 0.06   |  
|Pro forma                                                                                      |  | $                          | 0.08   |   |                          | $ | 0.01   |      |  | $ | 0.11   |   |  | $ | 0.01   |  



The fair value for
each option granted was estimated at the date of grant using the Black-Scholes option-pricing model, assuming no expected dividends and the following weighted average assumptions:



|                                         |  |           |   |  |           |  
|---------------------------------------- |  | --------- | - |  | --------- | -
|                                         |  | June 30,  |  
|                                         |  | 2004      |   |  | 2003      |  
|Weighted average risk-free interest rate |  | 1.41-4.60 | % |  | 2.93-3.54 | %
|Expected lives (in years)                |  | 1-6.5     |   |  | 1-6.5     |  
|Expected volatility                      |  | 104       | % |  | 111       | %



3. Net Income Per Share



The following is a reconciliation of the numerators and
denominators used in computing basic and diluted earnings per share:



|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|---------------------------------------------------------- |  | --------------------------- | ------ | ------------------------- | - | ------ |  | ---- | ------ |  | - | ------
|                                                           |  | Three Months Ended June 30, |        | Six Months Ended June 30,
|                                                           |  | 2004                        |        | 2003                      |   | 2004   |  | 2003
|Net income (numerator for basic and diluted)               |  | $                           | 7,508  |                           | $ | 2,378  |  | $    | 11,655 |  | $ | 4,254 
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Shares (denominator for basic and diluted):                |  |                             |        |                           |   |        |  |      |        |  |   |       
|Gross weighted average common shares outstanding           |  |                             | 60,965 |                           |   | 59,123 |  |      | 60,741 |  |   | 58,824
|Less: Weighted average common shares subject to repurchase |  |                             |       |                           |   | 24     |  |      |       |  |   | 38    
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Shares used in computation of basic net income per share   |  |                             | 60,965 |                           |   | 59,099 |  |      | 60,741 |  |   | 58,786
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Add: Dilutive effect of employee stock options             |  |                             | 8,788  |                           |   | 9,005  |  |      | 9,011  |  |   | 8,047 
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Shares used in computation of diluted net income per share |  |                             | 69,753 |                           |   | 68,104 |  |      | 69,752 |  |   | 66,833
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Basic net income per share                                 |  | $                           | 0.12   |                           | $ | 0.04   |  | $    | 0.19   |  | $ | 0.07  
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       
|Diluted net income per share                               |  | $                           | 0.11   |                           | $ | 0.03   |  | $    | 0.17   |  | $ | 0.06  
|                                                           |  |                             |        |                           |   |        |  |      |        |  |   |       



9



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



During the three and six months
ended June 30, 2004 and 2003, using the treasury stock method, 819, 791,1,885 and 2,044 weighted common stock equivalent shares, respectively, related to stock options are excluded in the calculation of diluted net income per share, as
their effect is anti-dilutive.



4. Segment Reporting



The Company reports selected segment information in its financial reports
to shareholders in accordance with SFAS No. 131, Disclosures about Segments of an Enterprise and Related Information.



The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The segment information
provided reflects the three distinct lines of business within the Companys organizational structure: digital marketing services, which consists of our interactive agencies Avenue A and i-FRONTIER, digital marketing technologies, which consists
of Atlas DMT, GO TOAST, and NetConversions, and digital performance media, which consists of DRIVEpm.



Unallocated corporate expenses are centrally managed at the corporate level and not reviewed by the Companys chief operating decision maker in
evaluating results by segment.



Beginning in 2004, the Company
has reclassified revenue and expenses associated with an analytics and optimization product that is used by the digital performance media line of business, and which it markets to certain publishers from the digital marketing services segment, where
it was developed, to the digital marketing technologies segment. The results below reflect a reclass of $592 and $1,184 in revenue and $271 and $578 in expenses during the three and six months ended June 30, 2003, respectively, related to this
change. During the three and six months ended June 30, 2003, the Company also reclassified $219 and $701 of corporate expenses to digital marketing services and technologies to provide consistency with the presentation of results for the three and
six months ended June 30, 2004, respectively.



Beginning in
2004, the Company now reports all revenues derived from selling proprietary ad serving technologies through its digital marketing services as part of the revenue of Atlas DMT.



Effective January 1, 2004, as a result of contractual change with advertisers and publisher, Avenue A began recording
revenue and cost of revenue exclusive of the costs paid to publishers for media as a result of contractual changes with advertisers and publishers. The table below provides revenue and cost of revenue exclusive of the cost of media purchased for
Avenue A clients. Management believes these may be non-GAAP financial measures. The Company has presented net revenue and cost of revenue to provide additional information that will facilitate comparisons with their industry competitors and allow
for better comparability with our 2004 results. A reconciliation of net revenue and cost of revenue has been provided below the table.



10



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



Segment information for the three and six months
ended June 30, 2004 and 2003 is as follows:



|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|------------------------------------------- |  | -------------------------------- | ------ | ---------------------------- | - | ----------------------- |  | - | ---------------------------- | - |  | ----- | ------ | - |  | - | -------
|                                            |  | DigitalMarketingServices         |        | DigitalMarketingTechnologies |   | DigitalPerformanceMedia |  |   | UnallocatedCorporateExpenses |   |  | Total
|                                            |  | Three Months ended June 30, 2004
|Revenue                                     |  | $                                | 12,785 |                              | $ | 14,399                  |  | $ | 665                          |   |  |       |       |   |  | $ | 27,849 
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 3,605                   |  |   | 700                          |   |  |       | 1922   |   |  |   | 4,497  
|Client support                              |  |                                  | 7,102  |                              |   |                        |  |   | 291                          |   |  |       |       |   |  |   | 7,393  
|Product development                         |  |                                  |       |                              |   | 1,414                   |  |   |                             |   |  |       |       |   |  |   | 1,414  
|Sales and marketing                         |  |                                  | 179    |                              |   | 1,961                   |  |   |                             |   |  |       |       |   |  |   | 2,140  
|General and administrative                  |  |                                  | 812    |                              |   | 1,519                   |  |   | 48                           |   |  |       | 2,142  |   |  |   | 4,521  
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 333    |   |  |   | 333    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 8,093  |                              |   | 8,499                   |  |   | 1,039                        |   |  |       | 2,667  |   |  |   | 20,298 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 4,692  |                              | $ | 5,900                   |  | $ | (374                         | ) |  | $     | (2,667 | ) |  | $ | 7,551  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Three Months ended June 30, 2003
|Revenue                                     |  | $                                | 7,016  |                              | $ | 8,191                   |  |   |                             |   |  |       |       |   |  | $ | 15,2071
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 2,398                   |  |   |                             |   |  |       |       |   |  |   | 2,3981 
|Client support                              |  |                                  | 4,946  |                              |   |                        |  |   |                             |   |  |       |       |   |  |   | 4,946  
|Product development                         |  |                                  |       |                              |   | 759                     |  |   |                             |   |  |       |       |   |  |   | 759    
|Sales and marketing                         |  |                                  | 148    |                              |   | 986                     |  |   |                             |   |  |       |       |   |  |   | 1,134  
|General and administrative                  |  |                                  | 1,035  |                              |   | 1,095                   |  |   |                             |   |  |       | 1,499  |   |  |   | 3,629  
|Amortization of deferred stock compensation |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 301    |   |  |   | 301    
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 72     |   |  |   | 72     
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 6,129  |                              |   | 5,238                   |  |   |                             |   |  |       | 1,872  |   |  |   | 13,239 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 887    |                              | $ | 2,953                   |  | $ |                             |   |  | $     | (1,872 | ) |  | $ | 1,968  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Six Months ended June 30, 2004  
|Revenue                                     |  | $                                | 22,647 |                              | $ | 26,394                  |  | $ | 1,450                        |   |  |       |       |   |  | $ | 50,491 
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 6,671                   |  |   | 1,672                        |   |  |       | 1922   |   |  |   | 8,535  
|Client support                              |  |                                  | 13,745 |                              |   |                        |  |   | 494                          |   |  |       |       |   |  |   | 14,239 
|Product development                         |  |                                  |       |                              |   | 2,906                   |  |   |                             |   |  |       |       |   |  |   | 2,906  
|Sales and marketing                         |  |                                  | 356    |                              |   | 3,628                   |  |   |                             |   |  |       |       |   |  |   | 3,984  
|General and administrative                  |  |                                  | 1,774  |                              |   | 3,048                   |  |   | 98                           |   |  |       | 3,670  |   |  |   | 8,590  
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 846    |   |  |   | 846    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 15,875 |                              |   | 16,253                  |  |   | 2,264                        |   |  |       | 4,708  |   |  |   | 39,100 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 6,772  |                              | $ | 10,141                  |  | $ | (814                         | ) |  | $     | (4,708 | ) |  | $ | 11,391 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Six Months ended June 30, 2003  
|Revenue                                     |  | $                                | 14,168 |                              | $ | 15,927                  |  |   |                             |   |  |       |       |   |  | $ | 30,0951
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 4,772                   |  |   |                             |   |  |       |       |   |  |   | 4,7721 
|Client support                              |  |                                  | 10,063 |                              |   |                        |  |   |                             |   |  |       |       |   |  |   | 10,063 
|Product development                         |  |                                  | 68     |                              |   | 1,619                   |  |   |                             |   |  |       |       |   |  |   | 1,687  
|Sales and marketing                         |  |                                  | 558    |                              |   | 1,965                   |  |   |                             |   |  |       |       |   |  |   | 2,523  
|General and administrative                  |  |                                  | 1,759  |                              |   | 2,040                   |  |   |                             |   |  |       | 3,141  |   |  |   | 6,940  
|Amortization of deferred stock compensation |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 604    |   |  |   | 604    
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 132    |   |  |   | 132    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 12,448 |                              |   | 10,396                  |  |   |                             |   |  |       | 3,877  |   |  |   | 26,271 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 1,720  |                              | $ | 5,531                   |  | $ |                             |   |  | $     | (3,877 | ) |  | $ | 3,374  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        

---

|1 | Effective January 1, 2004, Avenue A, included in the digital marketing services segment,
began recording revenue and cost of revenue exclusive of the costs paid to publishers for media as a result of contractual changes with advertisers and publishers. In this presentation, during the three months ended June 30, 2003, net revenue and
cost of revenue was $15,207 and $2,398, respectively, which exclude media costs of $36,754. During the six months ended June 30, 2003, net revenue and cost of revenue was $30,095 and $4,772, respectively, which exclude media costs of $69,399. Net
revenue and cost of revenue is used for the three and six months ended June 30, 2003 for better comparability with the 2004 results.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|2 | During the three and six months ended June 30, 2004, cost of revenue classified as unallocated corporate expenses relates to the amortization of intangible assets
associated with the developed technology acquired through the acquisition of GO TOAST and NetConversions.
|- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



11



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



The Company recorded $1,448,
$2,636, $516 and $906 of revenue to international customers during the three and six months ended June 30, 2004 and 2003, respectively.



Pursuant to SFAS No. 131, total segment assets have not been disclosed as this information is not reported to or used by the chief operating decision
maker. Additionally, substantially all of the Companys assets are located in the United States as of June 30, 2004 and 2003.



5. Acquisitions



Effective December 12, 2003, the Company acquired 100% of the outstanding membership interests of GO TOAST, a provider of paid search and optimization
technology located in Centennial, Colorado. The Company acquired GO TOAST to further enhance the Companys digital marketing technology offerings with the addition of a technology solution for paid search management optimization and a strong
client portfolio. In connection with the acquisition, the Company paid $12,600 in cash and $1,308 in common stock (138 shares at $9.43 per share) for all of the outstanding membership interests of GO TOAST, LLC and eonMedia, LLC. The Company also
incurred $353 in acquisition costs, for a total initial purchase price of $14,261. The purchase agreement also includes future contingent payments in 2005 and 2006, which will be determined based upon the revenue of GO TOAST through December 31,
2005. In the event that GO TOAST achieves results consistent with managements current forecasts, the Company estimates that future payments will range from $1,700 to $3,500 with a maximum potential payment of $4,000. However, these payments
will be adjusted based on actual revenue over the two years ending December 31, 2005 and only will be recorded when actually determined, due to the uncertainty of achieving these results. The future contingent payments, when and if made, will be
recorded as goodwill. Beginning December 12, 2003, the results of GO TOAST are included in the consolidated results of the Company. The GO TOAST service offering is included in the Digital Marketing Technologies segment and has been branded as Atlas
One Point.



Effective February 9, 2004, the Company also
acquired NetConversions, a provider of Web site usability technology and services for optimizing marketers websites located in Seattle, Washington. The Company acquired NetConversions for its strong client portfolio and to further enhance the
technology offerings of its Atlas DMT operating unit with the addition of a technology and service that delivers data-driven analysis and recommendations for website performance that improves user experiences and increases bottom-line results. The
Company paid $3,950 in cash in exchange for 100% of the stock of NetConversions. An additional $550 has been accrued at June 30, 2004 and will be paid when certain post-closing requirements are met. As of June 30, 2004, the Company also incurred
$145 in acquisition costs, for a total initial purchase price of $4,645. The purchase agreement also includes up to $2,500 in future contingent payments, a portion of which shall be paid after the month in which a certain operating income milestone
is met and the remainder of which shall be paid in 2006 based upon the earnings of NetConversions through January 31, 2006. In the event that NetConversions achieves results consistent with managements current forecasts, the Company estimated
that future payments will range from $300 to $1,000. However, these payments will be adjusted based on actual earnings through January 31, 2006 and only will be recorded when actually determined, due to the uncertainty of achieving these results.
The future contingent payments, when and if made, will be recorded as goodwill. Beginning February 9, 2004, the results of NetConversions are included in the consolidated results of the Company. The Net Conversions service offering is included in
the Digital Marketing Technologies segment and has been branded as Atlas NetConversions.



12



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



The unaudited pro forma combined
historical results of operations, as if GO TOAST and NetConversions had been acquired on January 1, 2003 are as follows:



|                             |  |                            |        |                          |   |        
|---------------------------- |  | -------------------------- | ------ | ------------------------ | - | -------
|                             |  | Three Monthsended June 30, |        | Six Monthsended June 30,
|                             |  | 2003                       |        | 2003                    
|Total revenues               |  | $                          | 52,681 |                          | $ | 101,143
|Net income                   |  | $                          | 2,607  |                          | $ | 4,825  
|Basic net income per share   |  | $                          | 0.04   |                          | $ | 0.08   
|Diluted net income per share |  | $                          | 0.04   |                          | $ | 0.07   



The actual results
were not materially different than the unaudited pro forma results for the three and six months ended June 30, 2004. The pro forma information does not purport to be indicative of the results that would have been attained had these events actually
occurred at the beginning of the period presented and is not necessarily indicative of future results.



6. Intangible Assets



In connection with the acquisition of i-FRONTIER in November 2002, GO TOAST in December 2003, and NetConversions in February 2004, the Company recorded goodwill and intangible assets. The intangible assets acquired through the acquisition
of i-FRONTIER consisted of a non-compete agreement, customer relationships, and developed technology which will be amortized over a five, seven, and three year life, respectively. The intangible assets acquired through the acquisition of GO TOAST
consisted of a non-compete agreement, customer relationships, and developed technology which will be amortized over a two, five, and four year life, respectively. The intangible assets acquired through the acquisition of NetConversions consisted of
a non-compete agreement, customer relationships, developed technology, and consulting service model all of which will be amortized a three year life.



As of June 30, 2004, goodwill and other intangible assets, net consisted of the following:



|                         |  |            |       |          |   |                |  |   |      
|------------------------ |  | ---------- | ----- | -------- | - | -------------- |  | - | -----
|                         |  | i-FRONTIER |       | GO TOAST |   | NetConversions
|Non-compete agreement    |  | $          | 118   |          | $ | 11             |  | $ | 118  
|Customer relationships   |  |            | 1,379 |          |   | 2,887          |  |   | 591  
|Developed technology     |  |            | 113   |          |   | 1,779          |  |   | 655  
|Consulting service model |  |            |      |          |   |               |  |   | 353  
|Goodwill                 |  |            | 2,292 |          |   | 8,864          |  |   | 2,535
|                         |  |            |       |          |   |                |  |   |      
|                         |  | $          | 3,902 |          | $ | 13,541         |  | $ | 4,252
|                         |  |            |       |          |   |                |  |   |      



7. Legal Proceedings



The Company is currently the subject of a consolidated
lawsuit alleging violations of the federal securities laws in connection with disclosures contained in the Companys prospectus dated February 28, 2000, for its initial public offering of common stock. The lawsuit generally relates to
underwriting practices and disclosure of commissions to be earned by the underwriters. The parties have entered into a settlement agreement relating to this lawsuit, which has not yet been approved by the Court and is subject to a number of
procedural conditions. The Company believes this lawsuit is without merit and is vigorously defending against it. The pending lawsuit could seriously harm the Companys business. In addition, the Company may be subject to additional suits in
the future by government entities or other third parties regarding the Companys collection and use of Internet user information, regarding intellectual property rights or regarding alleged violations of the federal securities laws, any of
which could seriously harm the Companys business.



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##### Table of Contents

AQUANTIVE, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2004

(in thousands except per share amounts)

(unaudited)



8. Subsequent Events



In July 2004, the Company completed the acquisition of interactive
advertising agency, SBI.Razorfish, an Internet marketing and consulting firm. Combined with interactive agency Avenue A, the resulting brand identity for the Companys core agency business is now Avenue A/Razorfish. The Company believes the
acquisition will create a full-service offering to help acquire, retain and extend relationships with customers. In connection with the acquisition, the Company paid SBI.Razorfish $85.0 million in cash and issued approximately $75.0 million in
convertible notes (Notes). The Notes mature on January 28, 2008 and accrue interest on the principal at an annual rate initially at 1.5%, increasing to 1.75% on January 1, 2005 and increasing 0.50% each quarter thereafter up to a maximum interest
rate of 7.0%. Interest payments are made semi-annually on December 15 and June 15 of each year, with the first payment to be made on December 15, 2004. The principal amount of the Notes, together with all accrued and unpaid interest, due and owing
under the Note shall be convertible at any time on or before the close of business on the maturity date into shares of the Companys common stock, $.01 par value, at an initial conversion price of $15.58 per share, with the conversion rate
decreasing each quarter beginning on January 1, 2005 down to a minimum conversion price of $12.36 per share. The notes are redeemable by the Company at any time prior to maturity at a redemption price equal to one hundred percent (100%) of the
principal amount of the notes to be redeemed, plus any accrued and unpaid interest and the Company is required to redeem the notes prior to an acquisition or change of control of the Company. The allocation of purchase price to intangible assets
will be completed during the three months ending September 30, 2004 and disclosed in our Form 10-Q for the three and nine months ending September 30, 2004.



In July 2004, the Company acquired 100% of the outstanding shares of U.K.-based Goon.com, the parent entity of TechnologyBrokers, the European reseller of
AtlasDMT technology, and Media Brokers, a performance-based media company. TechnologyBrokers has been the exclusive sales and customer service partner for AtlasDMT in Europe since 2002. MediaBrokers was founded in 2001, and like the Companys
DRIVEpm business, helps publisher monetize their unsold media space while providing agencies and direct advertisers with a performance-based media model. In connection with the acquisition, the Company paid 1,800 British Pounds (approximately
$3,200) in cash in exchange for 100% of the stock of the parent entity of TechnologyBrokers and MediaBrokers. The purchase agreement also includes future contingent payments, a portion of which shall be paid provided certain earnings thresholds are
met and the remainder of which shall be paid in 2006 based upon the earnings of TechnologyBrokers and MediaBrokers through July 31, 2006. These payments will be adjusted based on actual earnings through January 31, 2006 and only will be recorded
when actually determined, due to the uncertainty of achieving these results. The future contingent payments, when and if made, will be recorded as goodwill. The allocation of purchase price to intangible assets will be completed during the three
months ending September 30, 2004 and disclosed in our Form 10-Q for the quarter ending September 30, 2004.



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##### Table of Contents

ITEM 2. MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS



This Quarterly Report contains forward-looking statements that involve risks and uncertainties, such as statements of our plans, objectives,
expectations and intentions. Words such as anticipates, expects, intends, plans, believes, estimates, may, will and similar expressions are intended to
identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. Our actual
results could differ materially and adversely from those discussed in any forward-looking statements as a result of various factors. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in the
section entitled Additional Factors that May Affect Our Business, Future Operating Results and Financial Condition, included elsewhere in this Quarterly Report and which are incorporated herein by reference. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of the date of this report. We undertake no obligation to revise any forward-looking statements in order to reflect events or circumstances that may subsequently arise.
Readers are urged to carefully review and consider the various disclosures made in this report and in our other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may
affect our business, prospects and results of operations.



The information presented in this quarterly report on Form 10-Q includes financial information prepared in accordance with GAAP, as well as other financial measures that may be considered non-GAAP financial measures. Generally, a non-GAAP
financial measure is a numerical measure of a companys performance, financial position or cash flows that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and
presented in accordance with GAAP. As described more fully below, management believes these non-GAAP measures provide meaningful additional information about our performance. The non-GAAP financial measures should be considered in addition to, but
not as a substitute for, the information prepared in accordance with GAAP.



We begin Managements Discussion and Analysis of Financial Condition and Results of Operations (MD&A) with an introduction to aQuantives lines of business and an overview of the significant highlights
for the three and six months ended June 30, 2004. This is followed by a discussion of the Critical Accounting Policies and Judgments that we believe are important to understanding the assumptions and judgments incorporated in our reported financial
results. In the next section, beginning on page 18, we discuss our results of operations for the three and six months ended June 30, 2004 compared to the three and six months ended June 30, 2003 and also provide our outlook for the remainder of
2004. We then provide an analysis of changes in our cash flows, and discuss our financial commitments in the section titled Liquidity and Capital Resources.



Overview



We are a digital marketing services and technology company that helps marketers acquire, retain, and grow customers across digital media. We are organized
into three lines of business, digital marketing services, digital marketing technologies, and beginning January 1, 2004, digital performance media. Beginning in 2004, we moved revenue associated with a technology product for publishers, which was
developed and managed by Avenue A and had been included in digital marketing services results in the past, to the digital marketing technologies segment. The results for the three and six months ended June 30, 2003 have been adjusted to reflect this
change. In addition, beginning in 2004, we are now reporting all revenues derived from selling proprietary ad serving technologies through our digital marketing services as part of revenue of Atlas DMT and the digital marketing technologies line of
business.



Through our interactive advertising agencies, Avenue
A and i-FRONTIER, we offer advertisers a suite of services that enable those advertisers to increase the effectiveness and return on investment of their Internet advertising campaigns. Our agency core services include media planning and buying, ad
serving, campaign analysis, optimization, and creative and Web site development. In addition, we offer our clients services such as Customer Insights, Customer Targeting, E-mail, Search Engine Marketing, Portal Relationship Management and products
such as BrandOptics, Global Marketing Dashboard, and ChannelScope.



Throughout 2003, our interactive advertising agency Avenue A revised its contractual agreements with clients and online publishers so that effective January 1, 2004, Avenue As clients are directly liable for the cost of media
purchases pursuant to those contractual agreements. As a result, we began recording revenue generated under such contractual agreements on a net basis, which excludes the cost of media purchased for our clients.



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##### Table of Contents

Through our Atlas DMT operating unit, we provide large traditional advertising agencies, specialty
interactive advertising agencies, and large direct advertisers who buy media with the ability to manage their digital marketing programs through our proprietary digital marketing management system known as the Atlas Digital Marketing Suite and
through our Atlas GRP and Reach Forecaster. In addition, through our Atlas OnePoint and Atlas Search service offerings, we provide our clients paid search management and optimization tools to improve their search engine marketing efforts. We also
provide our clients with the ability to manage their Web sites effectiveness with our Atlas Vital Signs and Atlas NetConversions tools. We also market to select publishers a technology product that enables them to increase revenue in
connection with low value and unsold inventory.



Through
DRIVEpm, we serve as a liaison between online publishers and advertisers by buying blocks of online ad inventory from publishers and reselling the inventory to advertisers on a highly targeted basis. DRIVEpm offers both the Performance program as
well as the Selector program. Under the Performance program, our clients designate specific actions desired and pay once the specified actions are achieved. Under the Selector program, our clients can focus ad impressions on those users that fit a
predetermined customer segment.



The Internet advertising
industry saw significant growth in 2003 and this growth has been continuing in 2004. The growth in the Internet advertising industry is difficult to predict as the Internet medium is relatively new and advertising in general can be impacted by
general economic factors as well as seasonality, but various external resources estimate that the industry is expected to range anywhere from $7.6 billion to $8.8 billion in 2004. As evidence of the growth in the industry, we experienced a 56%
increase in net revenue in 2003 compared to 2002 and this growth has continued in 2004, where we experienced a 68% increase in net revenue during the six months ended June 30, 2004 compared to net revenue for the six months ended June 30, 2003. See
further discussion of our results for the three and six months ended June 30, 2004 in the Results of Operations section beginning on page 18.



Digital Marketing Services



The digital marketing services industry is continuing to experience growth as more people move online. With the popularity of the Internet growing, the
demand grows for advertising space and as a result the industry has seen a shift in the type of media that is being purchased. Two distinct categories of inventory have emerged  high impact, high priced brand inventory, and higher frequency,
lower cost performance inventory. The large portals, including Yahoo! and MSN, have experienced the most dramatic rise in rates due to their keen focus on maximizing both types of inventory. Advances in the technology that supports rich media and
online video have also led to advertisers now buying high impact, higher priced rich media advertisements. In addition, the industry is experiencing increased demand for effective search engine marketing. We believe the increases in inventory prices
has resulted in increased demand for expertise in the media planning and buying in order to more efficiently and effectively manage all media purchases.



As a result of these and other industry trends and the addition of new clients, our digital marketing services line of business experienced significant
growth during the three months ended June 30, 2004 resulting in revenues of $12.8 million, compared to $7.0 million in net revenue, which management believes is a non-GAAP financial measure, and which excludes the cost of media purchased for our
clients, during the three months ended June 30, 2003. In addition, the digital marketing services line of business had $4.7 million of income from operations, or 37% of revenue, during the three months ended June 30, 2004 compared to $887,000, or
13% of revenue, during the three months ended June 30, 2003. During the three months ended June 30, 2004, we had 65 clients compared to 45 and 63 clients who generated revenue during the three months ended June 30, 2003 and March 31, 2004,
respectively. With the addition of new clients, we experienced an increase in client support expenses necessary to support these new clients.



Digital Marketing Technologies



The digital marketing technologies industry is also continuing to experience growth as the Internet continues to attract new advertisers. The growth in
the industry is being experienced not only in the United States, but also in Europe. Specifically, according to an industry trade group Britains Internet advertising market topped 350 million pounds ($650 million) in 2003, putting the industry
on track to surpass commercial radio with the next three years. With the increased international demand for online advertising, in July 2004, we purchased U.K-based TechnologyBrokers, the European reseller of Atlas DMT technology. The industry is
also continuing to experience pricing pressures on ad serving as large advertisers ask for discounts.



Supported by the growth in the industry, our digital marketing technologies line of business increased revenues to $14.4 million during the three months
ended June 30, 2004, compared to $8.2 million during the three months ended June 30, 2003. This was achieved primarily through the contributions in revenue from new clients added over the past several quarters. In addition, Atlas DMT added a net 39
new clients during the three months ended June 30, 2004 resulting in 167 clients at June 30, 2004. Our clients are located both domestically and internationally, including Canada, the United Kingdom, Germany and Australia. In addition, the growth in
revenue was a result of the increased demand for our search engine marketing tools, provided through AtlasOnePoint and AtlasSearch, which are technologies obtained through the purchase of GO TOAST in December 2003. As a result of the growth in
revenue, our digital marketing technologies line of business generated $5.9 million of income from



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##### Table of Contents

operations, or 41% of revenue, during the three months ended June 30, 2004 compared to $3.0 million, or 36% of revenue,
during the three months ended June 30, 2003. During the three months ended June 30, 2004, we continued to integrate the technologies purchased to support our search engine and rich media capabilities and enhance our existing Atlas Digital Marketing
Suite, resulting in an increase in product development expenses. With the new client additions and recent acquisitions, we experienced increases in cost of revenue, sales and marketing and general and administrative, which are necessary to support
this growth.



Digital Performance Media



Effective January 1, 2004, we established a third line of business, digital
performance media. Our digital performance media line of business had revenue of $665,000 for the three months ended June 30, 2004, which was generated from 28 clients who participated in either the Selector or Performance programs offered by
DRIVEpm. Digital performance media also incurred $1.0 million in costs and expenses, resulting in a loss, which we believe are typical of a business in this early stage of its operations. We expect this loss to continue through the end of 2004.



Critical Accounting Policies and Judgments



The preparation of financial statements in conformity with generally
accepted accounting principles in the United States requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities in the consolidated
financial statements and accompanying notes. The SEC has defined a companys most critical accounting policies as the ones that are most important to the portrayal of the companys financial condition and results of operations, and that
require managements most difficult, subjective, or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.



We believe there have been no significant changes in our critical accounting policies during the six months ended June 30,
2004 as compared to what was previously disclosed in our Form 10-K for the year ended December 31, 2003.



Estimates and Assumptions Related to Financial Statements



The discussion and analysis of our financial condition and results of operations is based upon our unaudited consolidated financial statements, which have
been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities,
revenue and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those affecting revenues, the allowance for doubtful accounts, intangible assets, goodwill, state, local
and federal income taxes and general business contingencies. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form our basis for making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.



Washington State tax authorities issued a ruling in 2002 that permits us to
exclude amounts paid by us to purchase media for clients, that is ultimately billed to and paid for by clients, from the measure of Washington State business and occupation tax. We received reporting instructions from Washington State tax
authorities that disallows this exclusion after periods beginning in February 2003. We have since implemented tax planning strategies that may mitigate any potentially adverse tax consequences resulting from this change.



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##### Table of Contents

Results of Operations



The following table presents statements of operations data for each of our lines of business for the three and six months ended June 30, 2004 and 2003.
Our discussion of revenue and cost of revenue for our digital marketing services segment provides revenue and cost of revenue as if cost of media purchases were excluded (net revenue). Net revenue and cost of revenue for 2003 may be considered
non-GAAP financial measures. We believe this net revenue and cost of revenue analysis facilitates a better comparison to results of our digital marketing services in 2004 due to the contractual changes discussed previously. Beginning January 1, 2004
all revenue from Avenue A is recorded net of media purchases. The results of any period are not necessarily indicative of results for any future period.



|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|------------------------------------------- |  | -------------------------------- | ------ | ---------------------------- | - | ----------------------- |  | - | ---------------------------- | - |  | ----- | ------ | - |  | - | -------
|(in thousands)                              |  | DigitalMarketingServices         |        | DigitalMarketingTechnologies |   | DigitalPerformanceMedia |  |   | UnallocatedCorporateExpenses |   |  | Total
|                                            |  | Three months ended June 30, 2004
|Revenue                                     |  | $                                | 12,785 |                              | $ | 14,399                  |  | $ | 665                          |   |  |       |       |   |  | $ | 27,849 
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 3,605                   |  |   | 700                          |   |  |       | 192    | 2 |  |   | 4,497  
|Client support                              |  |                                  | 7,102  |                              |   |                        |  |   | 291                          |   |  |       |       |   |  |   | 7,393  
|Product development                         |  |                                  |       |                              |   | 1,414                   |  |   |                             |   |  |       |       |   |  |   | 1,414  
|Sales and marketing                         |  |                                  | 179    |                              |   | 1,961                   |  |   |                             |   |  |       |       |   |  |   | 2,140  
|General and administrative                  |  |                                  | 812    |                              |   | 1,519                   |  |   | 48                           |   |  |       | 2,142  |   |  |   | 4,521  
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 333    |   |  |   | 333    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 8,093  |                              |   | 8,499                   |  |   | 1,039                        |   |  |       | 2,667  |   |  |   | 20,298 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 4,692  |                              | $ | 5,900                   |  | $ | (374                         | ) |  | $     | (2,667 | ) |  | $ | 7,551  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Interest and other income, net              |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 477    
|Provision for income taxes                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 520    
|Net income                                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  | $ | 7,508  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Three months ended June 30, 2003
|Revenue                                     |  | $                                | 7,016  |                              | $ | 8,191                   |  |   |                             |   |  |       |       |   |  | $ | 15,2071
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 2,398                   |  |   |                             |   |  |       |       |   |  |   | 2,3981 
|Client support                              |  |                                  | 4,946  |                              |   |                        |  |   |                             |   |  |       |       |   |  |   | 4,946  
|Product development                         |  |                                  |       |                              |   | 759                     |  |   |                             |   |  |       |       |   |  |   | 759    
|Sales and marketing                         |  |                                  | 148    |                              |   | 986                     |  |   |                             |   |  |       |       |   |  |   | 1,134  
|General and administrative                  |  |                                  | 1,035  |                              |   | 1,095                   |  |   |                             |   |  |       | 1,499  |   |  |   | 3,629  
|Amortization of deferred stock compensation |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 301    |   |  |   | 301    
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 72     |   |  |   | 72     
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 6,129  |                              |   | 5,238                   |  |   |                             |   |  |       | 1,872  |   |  |   | 13,239 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 887    |                              | $ | 2,953                   |  | $ |                             |   |  | $     | (1,872 | ) |  | $ | 1,968  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Interest and other income, net              |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 507    
|Provision for income taxes                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 97     
|Net income                                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  | $ | 2,378  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Six months ended June 30, 2004  
|Revenue                                     |  | $                                | 22,647 |                              | $ | 26,394                  |  | $ | 1,450                        |   |  |       |       |   |  | $ | 50,491 
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 6,671                   |  |   | 1,672                        |   |  |       | 192    | 2 |  |   | 8,535  
|Client support                              |  |                                  | 13,745 |                              |   |                        |  |   | 494                          |   |  |       |       |   |  |   | 14,239 
|Product development                         |  |                                  |       |                              |   | 2,906                   |  |   |                             |   |  |       |       |   |  |   | 2,906  
|Sales and marketing                         |  |                                  | 356    |                              |   | 3,628                   |  |   |                             |   |  |       |       |   |  |   | 3,984  
|General and administrative                  |  |                                  | 1,774  |                              |   | 3,048                   |  |   | 98                           |   |  |       | 3,670  |   |  |   | 8,590  
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 846    |   |  |   | 846    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 15,875 |                              |   | 16,253                  |  |   | 2,264                        |   |  |       | 4,708  |   |  |   | 39,100 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 6,772  |                              | $ | 10,141                  |  | $ | (814                         | ) |  | $     | (4,708 | ) |  | $ | 11,391 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Interest and other income, net              |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 1,057  
|Provision for income taxes                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 793    
|Net income                                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  | $ | 11,655 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|                                            | 
|                                            |  | Six Months ended June 30, 2003  
|Revenue                                     |  | $                                | 14,168 |                              | $ | 15,927                  |  |   |                             |   |  |       |       |   |  | $ | 30,0951
|Costs and expenses:                         |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Cost of revenue                             |  |                                  |       |                              |   | 4,772                   |  |   |                             |   |  |       |       |   |  |   | 4,7721 
|Client support                              |  |                                  | 10,063 |                              |   |                        |  |   |                             |   |  |       |       |   |  |   | 10,063 
|Product development                         |  |                                  | 68     |                              |   | 1,619                   |  |   |                             |   |  |       |       |   |  |   | 1,687  
|Sales and marketing                         |  |                                  | 558    |                              |   | 1,965                   |  |   |                             |   |  |       |       |   |  |   | 2,523  
|General and administrative                  |  |                                  | 1,759  |                              |   | 2,040                   |  |   |                             |   |  |       | 3,141  |   |  |   | 6,940  
|Amortization of deferred stock compensation |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 604    |   |  |   | 604    
|Amortization of intangible assets           |  |                                  |       |                              |   |                        |  |   |                             |   |  |       | 132    |   |  |   | 132    
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Total costs and expenses                    |  |                                  | 12,448 |                              |   | 10,396                  |  |   |                             |   |  |       | 3,877  |   |  |   | 26,271 
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Income (loss) from operations               |  | $                                | 1,720  |                              | $ | 5,531                   |  | $ |                             |   |  | $     | (3,877 | ) |  | $ | 3,374  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        
|Interest and other income, net              |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 1,044  
|Provision for income taxes                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   | 164    
|Net income                                  |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  | $ | 4,254  
|                                            |  |                                  |        |                              |   |                         |  |   |                              |   |  |       |        |   |  |   |        

---

|1 | Effective January 1, 2004, as a result of contractual change with advertisers and publisher, Avenue A, included in the digital marketing services segment, began
recording revenue and cost of revenue exclusive of the costs paid to publishers for media. In this presentation, during the three months ended June 30, 2003, net revenue and cost of revenue was $15,207 and $2,398, respectively, which exclude media
costs of $36,754. During the six months ended June 30, 2003, net revenue and cost of revenue was $30,095 and 4,772, which exclude media costs of $69,399. Net revenue and cost of revenue is used for the three and six months ended June 30, 2003 for
better comparability with the 2004 results.
|- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|2 | For the three and six months ended June 30, 2004, cost of revenue classified as unallocated corporate expenses relates to the amortization of intangible assets
associated with the developed technology acquired through the acquisition of GOTOAST and NetConversions.
|- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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Revenue



Revenue was $27.8 and $50.5 million during the three and six months ended June 30, 2004, respectively, compared to $52.0 and $99.5 million during the
three and six months ended June 30, 2003, respectively. Revenue decreased in 2004 as beginning on January 1, 2004, due to revised contractual arrangements with clients, digital marketing services generates all revenue under the net method, which
excludes the cost of media purchased for our Avenue A clients. Prior to January 1, 2004 the revenue was generated under the gross method and included the cost of media purchased for our Avenue A clients.



Revenue from digital marketing services increased to $12.8 and $22.6 million
during the three and six months ended June 30, 2004, respectively, from $7.0 and $14.2 million in net revenue for the three and six months ended June 30, 2003. The increase in revenue is primarily attributed to contributions made by new clients
evidenced by 65 clients who generated revenue during the three months ended June 30, 2004 compared to 45 and 63 clients who generated revenue during the three months ended June 30, 2003 and March 31, 2004, respectively. The increase in net revenue
also takes into account the impact on revenue of the loss of a significant client during July 2003. In addition to new clients, we experienced strong spending from several existing large clients as they expanded their online advertising budgets.
During the three months ended June 30, 2004 revenue from our top 5 clients was 38% of our total revenue, which is consistent with the three months ended March 31, 2004. With the change from gross to net revenue reporting, we also experienced a
significant decrease in our client concentration compared to 2003 in which our top five clients generated 70% of our revenue.



Revenue from digital marketing technologies increased to $14.4 and $26.4 million for the three and six months ended June 30, 2004, respectively from $8.2
and 15.9 million from the three and six months ended June 30, 2003, respectively. The increase in revenue is primarily the result of a consistent increase in client base over the past several quarters of both agencies and direct advertisers around
the world helping Atlas DMT to continue to gain market share and increase revenue from existing customers as they increase their use of the Atlas DMT technology. In addition, AtlasOnePoint and AtlasNetConversions contributed $1.5 and $2.8 million to
revenue of digital marketing technologies during the three and six months ended June 30, 2004, respectively, and none in 2003. As of June 30, 2004, Atlas DMT had 167 clients compared to 128 and 88 at March 31, 2004 and June 30, 2003, respectively.



Revenue from digital performance media was $665,000 and $1.5
million during the three and six months ended June 30, 2004, respectively, and is comprised of the gross value of the advertising space that was purchased for our clients and our fee for providing such service. Digital performance media consists of
our DRIVEpm operating unit that was formed during the quarter ended December 31, 2003 and launched as a separate line of business to the public during the quarter ended March 31, 2004.



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Cost of revenue



Cost of revenue was $4.5 and $8.5 million during the three and six months ended June 30, 2004, respectively, compared to
$39.2 and $74.2 million during the three and six months ended June 30, 2003, respectively. Cost of revenue decreased in 2004 as beginning on January 1, 2004, due to revised contractual arrangements with clients, digital marketing services generates
all cost of revenue under the net method, which excludes the cost of media purchased for our Avenue A client. Prior to January 1, 2004 the cost of revenue was generated under the gross method and included the cost of media purchased for our Avenue A
clients.



Cost of revenue associated with our digital marketing
technologies line of business consists primarily of the salaries and related expenses of the digital marketing technologies client support personnel and personnel directly supporting the maintenance of our ad serving system. In addition, cost
of revenue includes bandwidth and technology infrastructure costs associated with delivering advertisements over the Internet. Cost of revenue associated with digital marketing technologies increased to $3.6 and $6.7 million for the three and six
months ended June 30, 2004, respectively, from $2.4 and $4.8 million for the three and six months ended June 30, 2003, respectively. The increase in cost of revenue was primarily due to increased headcount associated with client support for our
digital marketing technologies line of business. The increased headcount was a result of the acquisitions of GO TOAST in December 2003 and NetConversions in February 2004 and additional client support personnel necessary to support new Atlas DMT
clients. In addition, Atlas DMT experienced increased revenues from its U.K. clients, which resulted in increased fees paid to U.K. based Technology Brokers that provided service support to Atlas DMT in the United Kingdom. As of June 30, 2004, there
were 46 client support personnel associated with digital marketing technologies compared to 30 as of June 30, 2003. In addition, there were 21 production support personnel as of June 30, 2004 compared to 19 as of June 30, 2003.



Cost of revenue associated with our digital performance media was $700,000
and $1.7 million for the three and six months ended June 30, 2004, respectively, and relates to the cost of the advertising space that is purchased from Web sites to resell to our clients.



Client Support



Client support expenses associated with our digital marketing services
consist primarily of salaries and related expenses for client support personnel for our interactive advertising agencies, Avenue A and i-FRONTIER. Client support expenses associated with digital marketing services increased to $7.1 and $13.7 million
for the three and six months ended June 30, 2004, respectively from $4.9 and $10.1 million for the three and six months ended June 30, 2003. The increase in client support expenses was primarily due to the increased headcount necessary to support
new clients and increased spending by existing clients. As of June 30, 2004 there were 255 client support personnel in our digital marketing services line of business compared to 180 as of June 30, 2003. In general, increased spending from existing
clients requires only modest increases in client support costs, while increased spending from new clients further increases the need for client support staff, resulting in more significant increases in client support costs.



Product Development



Product development expenses consist primarily of salaries and related
expenses for product development as well as research and development personnel. In addition, product development expenses include the costs of software development and the costs incurred in preparing new versions of our AtlasDigital Marketing Suite for marketing to external clients. Product development expenses increased to
$1.4 and $2.9 million for the three and six months ended June 30, 2004, respectively, compared to $759,000 and $1.6 million for the three and six months ended June 30, 2003. The increases in product development expenses were primarily due to lower
capitalization of certain direct costs incurred in the development of our Atlas Digital Marketing Suite. During the three and six months ended June 30, 2004 and 2003, we capitalized $208,000, $282,000, $429,000, $819,000 of certain direct costs,
respectively, in accordance with the guidance provided in Statement of Position 98-1 Accounting for the Costs of Computer Software Developed or obtained for Internal Use. In addition, the increase was due to increase in product
development personnel as a result of the acquisition of GO TOAST in December 2003 and development efforts towards integration of our search management and ad serving technologies. As of June 30, 2004, there were 50 product development personnel
compared to 30 as of June 30, 2003.



Sales and Marketing



In general, our digital marketing services line of
business acquires clients through a consultative approach using our existing client service teams. Sales and marketing expenses associated with our digital marketing services line of business consist primarily of salaries and related expenses for
personnel dedicated entirely to the sales and marketing efforts of our interactive advertising agencies, Avenue A and i-FRONTIER. In addition, these sales and marketing expenses include professional service fees and marketing costs such as trade
shows and the costs of advertising our services in trade publications. Sales and marketing expenses remained consistent during the three months ended June 30, 2004 compared to the three months ended June 30, 2003. Sales and marketing expense
associated with digital marketing services decreased to $356,000 for the six months ended June 30, 2004, from $558,000 for the six



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months ended June 30, 2003. The decrease in sales and marketing expenses was primarily due to decreases in
performance-based compensation costs compared to those recorded in 2003. As of June 30, 2004 there were three sales and marketing personnel in our digital marketing services line of business compared to four as of June 30, 2003.



Sales and marketing expenses associated with our digital marketing
technologies line of business consist primarily of salaries and related expenses for our sales force, including an agreement with TechnologyBrokers to provide sales of the Atlas Digital Marketing Suite in the U.K. In addition, these expenses include
salaries of marketing personnel and marketing costs such as trade shows and the costs of advertising our services on the Internet. Sales and marketing expenses associated with digital marketing technologies increased to $2.0 and $3.6 million during
the three and six months ended June 30, 2004, respectively, from $986,000 and $2.0 million for the three and six months ended June 30, 2003. The increase in sales and marketing expenses was primarily due an increase in sales and marketing efforts in
order to gain more acceptance in the marketplace, especially in Europe in which we contracted with TechnologyBrokers to provide sales support to Atlas DMT in the United Kingdom. Under the agreement we pay the entity commissions based on a specified
percentage of qualifying revenues. In addition, the increase can be attributed to the addition of GO TOAST and NetConversions sales personnel and their related sales and marketing efforts. As of June 30, 2004 there were 23 sales and marketing
personnel in our digital marketing technologies line of business compared to 15 as of June 30, 2003.



General and Administrative



General and administrative expenses consist of the salaries and related expenses for executive, legal, finance, human resource and administrative
personnel, professional fees, and other general corporate expenses such as rent for our corporate headquarters in Seattle. General and administrative expenses included in our digital marketing services, technologies, and performance media lines of
business consist of a direct allocation of these costs based on several allocation methods including headcount and the percentage of revenue generated by the respective entity. General and administrative expenses increased to $4.5 and $8.6 million
for the three and six months ended June 30, 2004, respectively, from $3.6 and $6.9 million for the three and six months ended June 30, 2003, respectively. The increase in general and administrative expenses was primarily due to increased headcount
necessary to support the growth of our operating units. In addition, we experienced increased expenses associated with efforts to comply with the new corporate governance requirements and increases in performance-based compensation expenses. As of
June 30, 2004, there were 56 corporate personnel compared to 39 as of June 30, 2003.



Amortization of Deferred Stock Compensation



Amortization of deferred stock compensation consists of expenses related to employee stock option grants with option exercise prices below the fair value of our common stock as of the date of grant. Deferred stock
compensation was being amortized on an accelerated basis over the four-year vesting period of the applicable options. There is no amortization expense for deferred stock compensation for the three or six months ended June 30, 2004 as deferred stock
compensation was fully amortized as of December 31, 2003. Amortization of deferred stock compensation was $301,000 and $604,000 for the three and six months ended June 30, 2003.



Amortization of Intangible Assets



Amortization of intangible assets relates to the customer base and non-compete agreement recorded in connection with the
purchase of i-FRONTIER in November 2002, GO TOAST in December 2003, and NetConversions in February 2004. Amortization of intangible assets was $333,000, $846,000, $72,000 and $132,000 during the three and six months ended June 30, 2004 and 2003,
respectively. Amortization of the intangible assets associated with the purchased technology is recorded as a cost of revenue and was $192,000 during the three and six months ended June 30, 2004.



Interest and Other Income, Net



Net interest and other income consist primarily of earnings on our cash,
cash equivalents, and short-term investments. Net interest and other income was $477,000, $1.1 million, $507,000 and 1.0 million for the three and six months ended June 30, 2004 and 2003, respectively.



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Provision for Income Taxes



Provision for income taxes was $520,000, $793,000, $97,000, and $164,000 during the three and six months ended June 30, 2004
and 2003, respectively. Federal income tax expense was approximately $273,000, $412,000, $32,000, and 81,000 during the three and six months ended June 30, 2004 and 2003, respectively and is comprised of alternative minimum tax of $225,000,
$267,000, $18,000, and $64,000 and long-term deferred tax of $48, $146, $14, and $17, respectively. State and local current income tax expense was approximately $247,000, $381,000, $64,000, and $83,000 during the three and six months ended June 30,
2004 and 2003, respectively. The dollar increase was due to greater income from operations, interest and other income earned in 2004. The effective tax rate increase was due to changes in managements estimates during 2003. The effective tax
rate is subject to managements judgments and estimates and may be impacted during the year ended December 31, 2004, if we determine that an adjustment to the valuation allowances on net deferred tax assets is appropriate.



Outlook for 2004



Our outlook for 2004 has been impacted by the following significant events that have or are anticipated to occur.



In July 2004, we acquired SBI.Razorfish, an Internet marketing
and consulting firm. Combined with interactive agency Avenue A, the resulting brand identity for the Companys core agency business is now Avenue A/Razorfish. The Company believes the acquisition will create a full-service offering to help
acquire, retain and extend relationships with customers. In connection with the acquisition, the Company paid SBI.Razorfish $85.0 million in cash and issued $75.0 million in convertible notes. A description of the terms of the convertible notes can
be found in Note 7 of the Notes to Consolidated Financial Statements.



The acquisition of SBI.Razorfish provides significant financial contributions to our revenue, operating expenditures and interest expense related to the convertible notes and is part of the 2004 outlook. In addition, the allocation of
purchase price to intangible assets will result in an increase in amortization of intangible assets. Our 2004 outlook also includes an estimated amortization of intangible assets of $1.1 to $1.2 million per month related to the acquisition. The
allocation of purchase price to intangible assets is expected to be completed during the three months ending September 30, 2004.



In July 2004, we also acquired 100% of the outstanding shares of U.K.-based Goon.com, the parent entity of TechnologyBrokers, the European reseller of
AtlasDMT technology, and Media Brokers, a performance-based media company. TechnologyBrokers has been the exclusive sales and customer service partner for AtlasDMT in Europe since 2002. MediaBrokers was founded in 2001, and like our DRIVEpm
business, helps publisher monetize their unsold media space while providing agencies and direct advertisers with a performance-based media model. In connection with the acquisition, we paid 1.8 million British Pounds (approximately $3.2 million) in
cash in exchange for 100% of the stock of the parent entity of TechnologyBrokers and MediaBrokers. The purchase agreement also includes future contingent payments, a portion of which shall be paid provided certain earnings thresholds are met and the
remainder of which shall be paid in 2006 based upon the earnings of TechnologyBrokers and MediaBrokers through July 31, 2006. Our 2004 outlook includes financial contributions from TechnologyBrokers and MediaBrokers.



During 2004, we may eliminate the reserve on our deferred tax asset, which
will provide a one-time credit to income tax expense and net income, and then a full income tax rate against our pre-tax income thereafter. We anticipate the credit to be between $17.0 and $20.0 million. For our 2004 outlook below, we have not
provided for the estimate of the one-time credit to income taxes and net income but have assumed an effective tax rate of 40% for the third and fourth quarter of 2004.



For the three months ending September 30, 2004, we anticipate revenue between $44.0 and $46.0 million and diluted net income
between $0.03 and $0.05 per share. For the three months ending December 31, 2004, we anticipate revenue between $54.0 and $58.0 million and diluted net income between $0.04 and $0.06 per share. For the year ended December 31, 2004, we anticipate
revenue between $148.0 and $155.0 million and diluted net income between $0.24 and $0.28 per share.



Liquidity and Capital Resources



Since our inception, we have financed our operations primarily through the net proceeds from private sales of equity securities, which raised $30.4 million through December 31, 1999, and our initial public offering of common stock, which
raised $132.5 million during the first quarter of 2000.



As of
June 30, 2004, we had cash and cash equivalents of $81.9 million and short-term investments of $65.4 million. In July 2004, we acquired SBI.Razorfish for $85.0 million in cash and issued approximately $75.0 million in convertible notes.



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Net Cash from Operating Activities



Net cash provided by operating activities was $32.2 million for the six months ended June 30, 2004 compared to $2.2 million
of cash used in operating activities during the six months ended June 30, 2004. Our net cash provided by operating activities is primarily a result of our net income adjusted by the timing of cash collections from our clients and the subsequent cash
payments for purchases of media on behalf of our clients.



Under our prior Avenue A contract structure in 2003, we were liable for media purchases for our clients and the payment of publisher invoices was not dependent on receipt of payment from our clients. As such, during the six months ended
June 30, 2003, the cash generated from operating activities has been influenced by the timing of payments received from clients and payment to publisher Web sites. Effective January 1, 2004, under our new contract structure, Avenue As clients
are directly liable for media purchases and we are not legally required to pay publisher invoices without previous payment from our client for that media purchase. We believe this change influenced our cash flow from operating activities as the
timing of payments for media purchases is now influenced by the timing of payment received by our clients for such media purchases.



Although our cash flow from operating activities is influenced primarily by the timing of media payments and our client concentration, the cash received
from our clients for our services exceeds the funds necessary to maintain current operations.



Net Cash from Investing Activities



Our investing activities primarily relate to the purchase and sale of short term investments, purchases of property and equipment, and acquisition related activities. Net cash provided by investing activities was
$15.4 and $5.5 million for the six months ended June 30, 2004 and 2003, respectively.



In accordance with our investment policy, we purchase primarily investment-grade marketable securities with maturities of less than two years. Net cash from investing activities relates primarily to the timing of the
purchases and sales of these marketable securities. During the six months ended June 30, 2004 we had net sales of marketable securities of $24.2 million and during the six months ended June 30, 2003, we had net purchases of $2.6 million. The sale of
marketable securities increased in anticipation of the cash payment to SBI.Razorfish in July 2004.



Capital expenditures relate primarily to the purchase of computers and software for general operational purposes, including our ad serving capabilities,
computer hardware and software for the development of our proprietary technology, and leasehold improvements for our facilities. Capital expenditures also relate to computer hardware and software for the development of our proprietary technologies,
including our ad serving capabilities, and leasehold improvements for our new Atlas DMT facility in Seattle. These leasehold improvements are being fully reimbursed by the landlord. During the six months ended June 30, 2004 and 2003, such capital
expenditures were $4.5 and $2.9 million respectively. In addition, during the six months ended June 30, 2004, we purchased $1.7 million of software to accelerate the development and launch of rich media capabilities in our Atlas Digital Marketing
Suite. This software is being depreciated over 36 months.



In
February 2004, we purchased NetConversions for $4.0 million, which includes net cash acquired of $60,000 and acquisition costs of $145,000. An additional $550,000 in cash will be paid upon completion of certain post-closing requirements.
NetConversions is eligible for future contingency payments. See discussion of contingency payments in Commitments section below.



Net Cash from Financing Activities



Our financing activities primarily relate to the payments made on notes payable and the proceeds from issuance of common stock through our stock option
and employee stock purchase plans.



In 2003, we paid the
remaining balance on our notes payable and as of December 31, 2003, we had no outstanding debt. Proceeds from the exercises of common stock options and issuance of common stock through our employee stock purchase plan were $2.5 million and $1.7
million for the six months ended June 30, 2004 and 2003, respectively.



In July 2004, we purchased MediaBrokers and TechnologyBrokers for 1.8 million British Pounds (approximately $3.2 million) and purchased SBI.Razorfish for $85.0 million in cash and issued $75.0 million in convertible notes. See Note 8 in our
Notes to Condensed Consolidated Financial Statements for further discussion of terms of convertible notes. We are also considering refinancing the convertible notes during the third or fourth quarter of 2004. With the acquisition of SBI.Razorfish,
we anticipate experiencing a significant increase in operating expenditures including the addition of interest expense associated with the convertible notes. This will result in a material use of our cash resources. We are also considering
refinancing the convertible notes during the third or fourth quarter of 2004. We also estimate an increase in revenue in 2004 related both to current aQuantive service lines and new services provided through the acquisition of SBI.Razorfish. We
believe that our current cash, cash equivalents and short-term investments will be sufficient to meet our anticipated cash needs for working capital and capital expenditures for at least the next 12 months and beyond.



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Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition



You should carefully consider the following factors that may affect our
business, future operating results and financial condition, as well as other information included in this Quarterly Report. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently
known to us or that we currently deem immaterial also may impair our business operations. If any of the following risks actually occur, our business, financial condition and operating results could be materially adversely affected.



We are subject to risks frequently encountered by companies in the Internet advertising
markets.



Our prospects for financial and operational
success must be considered in light of the risks frequently encountered by companies in the Internet marketing and advertising industry. These risks include the need to:



| |  | attract new clients and maintain current client relationships;
| | - | --------------------------------------------------------------



| |  | achieve effective advertising campaign results for our clients;
| | - | ---------------------------------------------------------------



| |  | continue to expand the number of services and technologies we offer;
| | - | --------------------------------------------------------------------



| |  | successfully implement our business model, which is evolving;
| | - | -------------------------------------------------------------



| |  | maintain our reputation and build trust with our clients; and
| | - | -------------------------------------------------------------



| |  | identify, attract, retain and motivate qualified personnel.
| | - | -----------------------------------------------------------



If we do not successfully address these risks, our business could suffer.



We have a history of losses and may not maintain profitability.



We incurred net losses of $105.1 million for the period from our inception on July 1, 1997 through September 30, 2002. As of June 30, 2004, our
accumulated deficit was $79.3 million. We expect to continue to make additional operating and capital expenditures and, as a result, we will need to generate additional revenue to maintain profitability, which we first achieved in the quarter ended
December 31, 2002. We cannot assure you that we will generate sufficient revenue to maintain profitability. If our revenue grows more slowly than we anticipate or declines, or if our operating expenses exceed our expectations, we may be unable to
maintain profitability.



Our quarterly operating results are subject to
fluctuations that may cause our stock price to decline.



Our quarterly operating results have fluctuated in the past and are likely to continue to do so in the future. It is possible that in the future our operating results in a particular quarter or quarters will not meet the expectations of
securities analysts, investors or us. If our operating results fail to meet these expectations, the market price of our common stock could decline. We believe that quarter-to-quarter comparisons of our operating results are not a good indication of
our future performance and should not be relied upon to predict the future performance of our stock price. For example, although we recorded a profit in each quarter of 2003 and in the first two quarters of 2004, we cannot assure you that we will be
profitable in subsequent quarters.



Our revenue, expenses and operating results
could vary significantly from quarter to quarter for several reasons, including:



| |  | addition of new clients or loss of current clients;
| | - | ---------------------------------------------------



| |  | seasonal fluctuations in advertising spending;
| | - | ----------------------------------------------



| |  | timing variations on the part of advertisers to implement advertising campaigns;
| | - | --------------------------------------------------------------------------------



| |  | changes in the availability and pricing of advertising space;
| | - | -------------------------------------------------------------



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| |  | timing and amount of our costs; and
| | - | -----------------------------------



| |  | costs related to any possible future acquisitions of technologies or businesses.
| | - | --------------------------------------------------------------------------------



We have restructured most of our contracts with clients and publishers such that we recognize revenue under the net method rather than
the gross method, which could have an adverse effect on our stock price.



We have restructured most of our Avenue A agency contracts with clients and publishers such that, effective January 1, 2004, we recognize revenue under the net method rather than the gross method, which changes the
amount of revenue and cost of revenue we report. Such a change could alter the perceptions of securities analysts or investors, which could have an adverse effect on our stock price. Such a decrease in the market price of our stock could subject us
to securities class action litigation, which could result in substantial costs and payment of damages, divert our managements attention from other business concerns and otherwise harm our business.



We rely on a limited number of clients, and the loss of a major client or a reduction in a
major clients Internet advertising budget could significantly reduce our revenue.



Our business would be harmed by the loss of any of our major clients, a reduction in the Internet advertising budgets of any of these clients or any significant reduction in revenue generated from these clients.
Current clients may decide not to continue purchasing advertising services from us or may significantly reduce their advertising spending, and we may not be able to successfully attract additional clients. For example, in July 2003, AT&T
Wireless informed us that it had selected a new agency of record for its online advertising initiatives and therefore was going to discontinue its use of most of our services. In addition, the non-payment of amounts due to us from one or more of our
significant clients could harm our business.



Our client contracts have
short termination periods, and the loss of one or more of these contracts in a short period of time could harm our business.



We derive much of our revenue from the sale of advertising services under advertising campaign services contracts, all of which are terminable upon 90
days or less notice. In addition, these contracts generally do not contain penalty provisions for termination before the end of the contract term. As a result of the acquisition of SBI.Razorfish, in the future a significant portion of our
revenue will be derived from the provision of internet marketing and consulting services, which tend to be project-based and terminable on short notice. The non-renewal, termination or deferral of a significant number of these contracts in any one
period could cause an immediate and significant decline in our revenue and harm our business.



The Internet advertising market may deteriorate, or develop more slowly than expected, which could harm our business.



If the market for Internet advertising deteriorates, or develops more slowly than we expect, our business could suffer. Our future success is highly
dependent on an increase in the use of the Internet, the commitment of advertisers to the Internet as advertising medium, the willingness of our potential clients to outsource their Internet advertising and marketing needs, and our ability to sell
technology services to advertising agencies. The Internet advertising market is relatively new and rapidly evolving. As a result, demand and market acceptance for Internet advertising and technology services is uncertain. Many of our current or
potential clients have little or no experience using the Internet for advertising purposes and have allocated only a limited portion of their advertising budgets to Internet advertising. Also, we must compete with traditional advertising media,
including television, radio, cable and print, for a share of our clients total advertising budgets. Businesses, including current and potential clients, may find Internet advertising to be less effective than traditional advertising media for
promoting their products and services, and therefore the market for Internet advertising and technology services may deteriorate or develop more slowly than expected. In addition, filter software programs are available that limit or
prevent advertising from being delivered to an Internet users computer. The widespread adoption of such software could significantly undermine the commercial viability of Internet advertising and seriously harm our business.



Acquisitions or investments may be unsuccessful and may divert our managements
attention and consume significant resources.



We have
recently completed several acquisitions, including the following: GO TOAST, a Denver-based provider of paid search management and optimization tools; NetConversions, a Seattle-based provider of Web site usability technology; SBI.Razorfish, a
provider of internet marketing and consulting services; and TechnologyBrokers and MediaBrokers, two UK-based companies which resell AtlasDMT technologies and provide performance media, respectively. We may in the future acquire or make investments
in other businesses, or acquire products and technologies, to complement our current businesses. Any future acquisition or investment may require us to use significant amounts of cash, issue potentially dilutive equity securities or incur debt. In
addition acquisitions involve numerous risks, any of which could harm our business, including:



| |  | difficulties in integrating the operations, technologies, services and personnel of acquired businesses;
| | - | --------------------------------------------------------------------------------------------------------



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| |  | ineffectiveness or incompatibility of acquired technologies or services;
| | - | ------------------------------------------------------------------------



| |  | diversion of managements attention from other business concerns;
| | - | -----------------------------------------------------------------



| |  | unavailability of favorable financing for future acquisitions;
| | - | --------------------------------------------------------------



| |  | potential loss of key employees of acquired businesses;
| | - | -------------------------------------------------------



| |  | inability to maintain the key business relationships and the reputations of acquired businesses;
| | - | ------------------------------------------------------------------------------------------------



| |  | responsibility for liabilities of acquired businesses;
| | - | ------------------------------------------------------



| |  | inability to maintain our standards, controls, procedures and policies, which could affect our ability to receive an unqualified attestation from our independent accountants
regarding managements required assessment of the effectiveness of our internal control structure and procedures for financial reporting; and
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | increased fixed costs.
| | - | ----------------------



Our business may be seriously harmed by third-party litigation against us relating to the collection and use of Internet user information.



We have been subject to class action lawsuits alleging, among other things, that our collection and use of Internet user
information violates federal and state laws, and may be subject to additional suits in the future. Class action litigation is often expensive and time-consuming, and the outcome of such litigation is often uncertain. Such lawsuits, regardless of
their outcome, may cause us to incur significant expenses and divert the attention of our management and key personnel from our business operations. In addition, such lawsuits may require us to pay substantial damages or prevent us from conducting
targeted advertising and aggregating data from our clients advertising campaigns. Furthermore, several Internet-related companies, including some in the Internet advertising industry, have had claims brought against them before the Federal
Trade Commission regarding the collection and use of Internet user information, and we may be subject to similar claims. Such claims and any other claim by a government entity or other third party against us regarding our collection and use of
Internet user information could seriously harm our business.



Privacy
concerns could lead to legislative and other limitations on our ability to collect usage data from Internet users, including limitations on our use of cookie or action tag technology and user profiling.



Privacy concerns could lead to legislative and other limitations on our
ability to conduct targeted advertising campaigns and compile data that we use to formulate campaign strategies for our clients. Our systems use cookies and action tags to track Internet users and their online behavior to
build anonymous user profiles. A cookie is a small file of information stored on a users computer that allows us to recognize that users browser when we serve advertisements. An action tag functions similarly to a banner ad, except that
the action tag is not visible. Our action tags may be placed on specific pages of our clients or prospective clients Web sites. This enables our measurement of an advertising campaigns effectiveness in driving consumers to specific
actions.



We are substantially dependent on cookie and action
tag technology to target our clients advertising campaigns and measure their effectiveness. Any reduction in our ability to use cookies or action tags or other means to build anonymous user profiles could harm our business. Such a reduction
may result from several causes, including governmental action, technology or litigation. First, governmental bodies concerned with the privacy of Internet users have suggested limiting or eliminating the use of cookies, action tags or user
profiling. Bills aimed at regulating the collection and use of personal data from Internet users are currently pending in Congress and many state legislatures. Also, the Federal Trade Commission and the Department of Commerce have conducted hearings
regarding user profiling, the collection of non-personally identifiable information and online privacy. Outside the United States, privacy concerns have led to legal and technical limitations on the use of cookies, action tags and user profiling.
For example, the European Union has adopted a directive addressing data privacy that limits the collection, disclosure and use of information regarding European Internet users. The European Union has also enacted an electronic communications
directive that imposes certain restrictions on the use of cookies and action tags. This directive also places restrictions on the sending of unsolicited communications. Each European Union member country was required to enact legislation to comply
with the provisions of the electronic communications directive by October 31, 2003 (through not all have done so). Germany already has imposed its own laws limiting the use of user profiling, and other countries (both in and out of the European
Union) may impose similar limitations. Second, users may limit or eliminate the placement of cookies on their computers by using third-party software that blocks cookies, or by disabling the cookie functions of their Internet browser software. Also,
Internet browser software upgrades may result in limitations on the use of cookies or action tags. Technologies like the Platform for Privacy Preferences (P3P) Project may limit collection of cookie and action tag information. Finally, third parties
have brought class action lawsuits against us and other companies relating to the use of cookies, and we may be subject to similar lawsuits in the future. The results of such lawsuits could limit or eliminate our ability to use cookies and action
tags.



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If our ability to use cookies or action tags or to build user profiles were substantially restricted, we
would likely have to use other technology or methods that allow the gathering of user profile data in other ways in order to provide our services to our clients. This change in technology or methods could require significant reengineering time and
resources, and might not be done in time to avoid negative consequences to our business. In addition, alternative technology or methods might not be available on commercially reasonable terms, if at all.



Our business may be seriously harmed by litigation alleging violations of federal and
state securities laws.



We and some of the underwriters of
our initial public offering of common stock in February 2000 are defendants in a consolidated class action lawsuit that alleges violations of federal securities laws in connection with our initial public offering. The claims in the lawsuit include,
among other things, allegations of misrepresentations or failures to disclose alleged facts relating to the defendant underwriters compensation and commissions in connection with our initial public offering and alleged agreements between the
underwriters and their customers relating to future purchases of our stock and/or the stock of other companies. We recently accepted a settlement proposal for this litigation. The settlement is subject to a number of procedural conditions and will
also require approval by the court, which cannot be assured. Class action litigation is often expensive and time-consuming, and the outcome of such litigation is often uncertain. Such lawsuits, regardless of their outcome, may cause us to incur
significant expenses and divert the attention of our management and key personnel from our business operations. In addition, such lawsuits may result in the payment by us of substantial damages, and may otherwise seriously harm our business.



We are subject to patent infringement claims and may be subject to
additional claims in the future, including claims that our ad serving technologies, processes or methods infringe the patents of other parties.



Several companies in the Internet advertising field have brought patent infringement suits against competitors in connection with patents relating to ad
serving technologies, and we expect this type of litigation to increase in the future. Any patent infringement claims brought against us may cause us to incur significant expenses and, if successfully asserted against us, may cause us to pay
substantial damages and prevent us from using the intellectual property subject to these claims. Even if we were to prevail, any litigation would likely be costly and time-consuming and divert the attention of our management and key personnel from
our business operations. Furthermore, as a result of a patent infringement suit, we may be prevented from providing some of our services, including our core ad serving services, unless we enter into royalty or license agreements. We may not be able
to obtain royalty or license agreements on terms acceptable to us, if at all.



For example, in November 2001, we received correspondence from counsel for 24/7 Real Media alleging that we infringe claims of U.S. Patent No. 6,026,368. In April 2002, we filed a lawsuit against 24/7 Real Media
seeking a declaratory judgment that we are not infringing any claims of this patent and/or that the claims of this patent are invalid. 24/7 Real Media counterclaimed, seeking dismissal of our claim, alleging current and past infringement of this
patent, seeking an injunction precluding us from using technology allegedly covered by the patent through the life of the patent, and seeking reasonable royalty or lost profits for alleged past infringement. We filed a motion for partial summary
judgment of non-infringement, which was granted on July 3, 2003 and was affirmed on appeal on March 11, 2004. Pursuant to an earlier stipulation by the parties, neither party will pursue any of their remaining claims in the case. The district court
entered its final judgment, and 24/7 Real Media has appealed. The United States Court of Appeals for the Federal Circuit has affirmed the district courts grant of summary judgment. In addition, in July 2003, Unicast Communications Corp.
alleged that we infringe a claim of U.S. Patent No. 6,516,338, which Unicast claimed covers our rich media ad serving technology. In September 2003, we entered into a patent license agreement with Unicast in which Unicast granted a license to us and
covenanted not to sue, effectively settling such claim.



In
addition, other patents have been issued to third parties that may cover some of the technologies, processes or methods that we use. We cannot assure you that we would be able to distinguish our technologies, processes or methods from those covered
under any of these third-party patents or that these patents would be invalidated if challenged. The patent field covering Internet-related technologies is rapidly evolving and surrounded by a great deal of uncertainty, and other patents or patent
applications relating to the delivery of Internet advertising may exist of which we are unaware.



We may be subject to trademark infringement claims and other legal challenges, which could cause us to incur significant expenses, pay substantial damages and be prevented from using our trademarks.



Our use of our trademarks may result in infringement claims and other
legal challenges, which could cause us to incur significant expenses, pay substantial damages and be prevented from using these marks. We are aware of third parties that use marks or names, including Internet domain names, that are the same or
similar to the names for which we have sought trademark protection.



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There may be other third parties using names similar to ours of whom we are unaware. As a result of any infringement
claims or challenges, we may incur significant expenses, pay substantial damages and be prevented from using our trademarks unless we enter into royalty, license or coexistence agreements. We may not be able to obtain such royalty, license or
coexistence agreements on terms acceptable to us, if at all. Use of our trademarks by third parties may also cause confusion to our clients and confusion in the market, which could decrease the value of our brand and harm our reputation.



In addition to patent and trademark claims, third parties may assert other intellectual
property claims, which may cause us to incur significant expenses, pay substantial damages and be prevented from providing our services.



In addition to patent and trademark claims, third parties may claim that we are infringing or violating their other intellectual property rights,
including their copyrights and trade secrets, or otherwise challenge our intellectual property, which may cause us to incur significant expenses and, if successfully asserted against us, pay substantial damages and be prevented from providing our
services. Even if we were to prevail, any litigation regarding our intellectual property could be costly and time-consuming and divert the attention of our management and key personnel from our business operations. Furthermore, as a result of an
intellectual property challenge, we may be prevented from providing some of our services unless we enter into royalty, license or coexistence agreements. We may not be able to obtain such royalty, license or coexistence agreements on terms
acceptable to us, if at all.



Failure of our services to perform properly or
improper use of our services by our clients could give rise to legal claims against us or damage our reputation.



If our services fail to perform properly for our clients, we may be exposed to liability to our clients or to the customers for whom our clients used our
services. In addition, our clients may use our technology-based services in a manner that fails to comply with applicable laws, including but not limited to laws and regulations surrounding the Internet. For example, because our services may be used
by clients to transmit information over the Internet, our services might be used by clients to transmit information that violates laws or regulations, or to transmit negative messages, unauthorized reproduction of copyrighted material, inaccurate
data, harmful applications or computer viruses to end-users in the course of delivery. Any claims made against us arising in connection with our clients use of our services, regardless of their outcome, may cause us to incur significant
expenses and divert the attention of our management and key personnel from business operations. In addition, such claims may require us to pay substantial damages, modify or discontinue some of our services and otherwise seriously harm our business
and damage our reputation.



The loss of key personnel or any inability to
attract and retain additional personnel could impair our ability to maintain or expand our business.



The loss of the services of members of our management team or other key personnel could harm our business. Our future success depends to a significant
extent on the continued service of our key management, client service, product development, sales and technical personnel. We do not maintain key person life insurance on any of our executive officers and do not intend to purchase any in the future.
Although we generally enter into non-competition agreements with our employees, our business could be harmed if one or more of our officers or key employees decided to join a competitor or otherwise compete with us.



Our future success also depends on our ability to attract, retain and
motivate highly skilled personnel. If we fail to hire and retain a sufficient number of qualified client service, product development, sales and technical personnel, we may not be able to maintain or expand our business.



Some of our clients have limited operating histories, are unprofitable and may not be able
to pay for our services.



If any of our current or future
clients is unable to pay for our services, our business could suffer. Some of our clients have limited operating histories and have not achieved profitability. In the past we have lost clients, or have had difficulty collecting payments from clients
who could not pay for our services, because they were unable to secure ongoing funding. The ability of several of our clients to meet their payment obligations is affected by the risks and difficulties encountered by companies with limited operating
histories, particularly in the evolving Internet market.



We may not be able
to compete successfully in the market for Internet advertising.



The market for Internet advertising is relatively new, yet competitive. Our digital marketing services, including Avenue A and i-FRONTIER, compete with interactive advertising agencies, traditional advertising agencies that perform Internet
advertising and marketing as part of their services to clients, such as the Internet advertising arm of Ogilvy and Omnicom, and companies that provide marketing services such as Digitas and Modem Media. Our digital marketing technologies, through
Atlas DMT, compete with third-party ad serving companies and campaign management technology companies such as Doubleclick and Valueclick. Our digital performance media, through DRIVEpm, competes with providers of targeted advertising and marketing
services such as Advertising.com, Inc., Revenue Science, Inc. and Tacoda Systems, Inc.



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Many of our competitors have longer operating histories, greater name recognition, larger client bases and significantly
greater financial, technical and marketing resources than we have. Also, many of our current and potential competitors have established or may establish cooperative relationships among themselves or with third parties. In addition, several of our
competitors have combined or may combine in the future with larger companies with greater resources than ours. These competitors may engage in more extensive research and development, undertake more far-reaching marketing campaigns and make more
attractive offers to existing and potential employees and clients than we do. They could also adopt more aggressive pricing policies and may even provide services similar to ours at no additional cost by bundling them with their other product and
service offerings. They may also develop services that are equal or superior to our services or that achieve greater market acceptance than our services. Increased competition is likely to result in price reductions, reduced margins and loss of
market share. We cannot assure you that we will be able to compete successfully, and competitive pressures may harm our business.



Consolidation of Internet advertising networks, Web portals, Internet search engine sites, and Web publishers may impair our ability to serve advertisements, to
acquire advertising space at favorable rates and to collect campaign data.



The consolidation of Internet advertising networks, Web portals, Internet search engine sites and Web publishers could harm our business. This type of consolidation could eventually lead to a concentration of
desirable advertising space on a very small number of networks and Web sites. This type of concentration could substantially impair our ability to serve advertisements if these networks or Web sites decide not to permit us to serve, track or manage
advertisements on their Web sites or if they develop ad placement systems that are not compatible with our ad serving systems. These networks or Web sites could also use their greater bargaining power to increase their rates for advertising space or
prohibit or limit our aggregation of advertising campaign data. In addition, concentration of desirable advertising space in a small number of networks and Web sites could diminish the value of our advertising campaign databases, as the value of
these databases depends to some degree on the continuous aggregation of data from advertising campaigns on a variety of different advertising networks and Web sites.



Sustained or repeated system failures could significantly impair our operations and lead to client dissatisfaction.



Sustained or repeated system failures could significantly impair our
operations and reduce the attractiveness of our services to our current and potential clients. The continuous and uninterrupted performance of our systems is critical to our success. Our operations depend on our ability to protect these systems
against damage from fire, power loss, water damage, earthquakes, telecommunications failures, viruses, vandalism and other malicious acts, and similar unexpected adverse events. Clients may become dissatisfied by any system failure that interrupts
our ability to provide our services to them. In particular, the failure of our ad serving systems, including failures that delay or prevent the delivery of targeted advertisements to Web sites and advertising networks, could reduce client
satisfaction and damage our reputation.



Our services are
substantially dependent on certain systems provided by third parties, over whom we have little control. Interruptions in our services could result from the failure of telecommunications providers and other third parties to provide the necessary data
communications capacity in the time frame required. Our ad serving systems and computer hardware are primarily located in the Seattle, Washington metropolitan area, Weehawken, New Jersey, and Dallas, Texas at facilities operated by Cable &
Wireless Internet Services, Inc. Additionally, Speedera Networks Inc. provides content delivery for us at their facilities. We depend on these third-party providers of Internet communication services to provide continuous and uninterrupted service.
We also depend upon Internet service providers that provide access to our services. In the past, we have occasionally experienced significant difficulties delivering advertisements to Internet advertising networks and Web sites due to system
failures unrelated to our own systems. Any disruption in the Internet access provided by third-party providers or any failure of third-party providers to handle higher volumes of user traffic could impair our ability to deliver advertisements and
harm our business.



Clients may attempt to prohibit us from providing
services to their competitors, limiting our business opportunities.



To use our services more effectively, clients often provide us with confidential business and marketing information. Many companies are wary of third parties having access to this information, because access by third
parties increases the risk that confidential business and marketing information may become known, even if unintentionally, to these companies competitors. These confidentiality concerns may prompt our clients to attempt to contractually
prohibit us from managing the Internet advertising campaigns of their competitors. Limitation of our client base in a particular industry in this manner could limit the growth of our business.



Legislation, regulations, or standards may be adopted or amended that could impair our
ability to provide our services to clients or otherwise harm our business.



Legislation, regulations, or standards may be adopted or amended that could impair our ability to provide our services to clients or otherwise harm our business. The legal and regulatory environment governing the
Internet and Internet advertising is



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uncertain and may change. Laws, regulations, and standards may be adopted or amended covering issues such as privacy,
pricing, acceptable content, consumer protection and quality of products and services on the Internet. These laws, regulations, and standards could dampen the growth in use of the Internet generally and decrease the acceptance of the Internet as an
advertising medium. Also, due to the global nature of the Internet, it is possible that multiple federal, state or foreign jurisdictions might inconsistently regulate our activities or the activities of advertising networks or Web sites. Any of
these developments could harm our business.



In addition, laws,
regulations, and standards may be adopted or amended relating to the taxation of our services. We received reporting instructions from Washington State tax authorities that require us to pay Washington State business and occupation tax on the media
we purchase on behalf of our clients. We expect to assert administrative remedies with the Washington State tax authorities and evaluate tax strategies that might allow deduction of media purchases in connection with the measure of business and
occupation tax. If these efforts are not successful, this business and occupation tax requirement, and any other tax-related requirements, could substantially increase our cost of conducting business.



In conjunction with third-party contractors, our service offerings include
email advertising and marketing services. The market for email advertising and marketing in general is vulnerable to the negative public perception associated with unsolicited email. Federal, state and foreign governments have enacted legislation,
including the CAN-SPAM Act of 2003 that limit or prohibit the use of unsolicited email and impose liability on those that assist sending such email. The Federal Trade Commission, under the CAN-SPAM Act, is commencing rulemaking that may further
limit the use of email for advertising. Government action, public perception or press reports related to solicited or unsolicited email could reduce the overall demand for email advertising and marketing in general and our email services in
particular. In addition, although our email delivery program is based on the email addressees consent to receive email, or other indication of willingness to receive such emails or as otherwise permitted by law, it is possible that laws,
regulations or standards may be adopted or amended that may require us to change or discontinue our current practices or may subject us to liabilities. Furthermore, we may be the target of lawsuits or enforcement actions if a plaintiff or government
agency believes that legal requirements regarding the delivery of email have not been followed by us, our clients or a third-party contractor or that emails have been received contrary to the email addressees wishes. Any of these circumstances
could harm our business.



We may not be able to adapt to rapidly changing
Internet technology trends and evolving industry standards.



The Internet and Internet advertising markets are characterized by rapidly changing technologies, evolving industry standards, frequent new product and service introductions, and changing client demands, particularly in the areas of search
marketing and rich media. The introduction of new products and services embodying new technologies and the emergence of new industry standards may render our services obsolete. Our future success will depend on our ability to adapt to rapidly
changing technologies, enhance our existing Internet advertising services and develop and introduce a variety of new services to address our clients changing demands. We may experience difficulties that could delay or prevent the successful
design, development, introduction or marketing of our services. In addition, any new services or enhancements must meet the requirements of our current clients and must achieve market acceptance. Material delays in introducing new services and
enhancements may cause clients to discontinue use of our services and use the services of our competitors.



Our stock price has been and may continue to be volatile.



The trading price of our common stock has been and is likely to continue to be highly volatile. For example, during the 52-week period ended June 30,
2004, the closing price of our common stock ranged from $8.07 to $13.28 per share. The market price of our common stock may fluctuate significantly in response to a number of factors, including:



| |  | quarterly variations in our operating results;
| | - | ----------------------------------------------



| |  | announcements by us or our competitors of new products or services, significant contracts, acquisitions or business relationships with other companies;
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | publicity about our company, our services, our competitors, or Internet advertising in general;
| | - | -----------------------------------------------------------------------------------------------



| |  | additions or departures of key personnel;
| | - | -----------------------------------------



| |  | acquisitions or losses of significant clients;
| | - | ----------------------------------------------



| |  | any future sales of our common stock or other securities; and
| | - | -------------------------------------------------------------



| |  | stock market price and volume fluctuations of other publicly traded companies and, in particular, those that are Internet or advertising related.
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------



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In the past, many companies that have experienced volatility in the market price of their stock have been subject to
securities class action litigation. We have been the subject of securities class action litigation in the past and may be the target of additional lawsuits in the future. Any securities class action litigation against us could result in substantial
costs and divert our managements attention from business concerns, which could harm our business.



We may need additional financing in the future, which we may be unable to obtain.



We may need additional funds to finance our operations in the future, as well as to enhance our services, respond to competitive pressures or acquire
complementary businesses or technologies. We may be unable to obtain financing on terms favorable to us, if at all. Poor financial results, unanticipated expenses or unanticipated opportunities that require financial commitments could give rise to
additional financing requirements sooner than we expect. If we raise additional funds through the issuance of equity or convertible debt securities, this may reduce the percentage ownership of our existing shareholders, and these securities might
have rights, preferences or privileges senior to those of our common stock. If adequate funds are not available or are not available on acceptable terms, our ability to enhance our services, respond to competitive pressures or take advantage of
business opportunities would be significantly limited, and we might need to significantly restrict our operations.



There may be risks related to our prior use of Arthur Andersen LLP as our independent auditor.



Arthur Andersen LLP (Andersen) served as our independent auditor from 1998 until May 2002, when our Board of Directors
dismissed Andersen. Our access to the capital markets could be impaired because Andersen can no longer make representations on our behalf with respect to audits completed by Andersen prior to its dismissal. If it is necessary for us to re-audit our
prior financial statements, such a change could disrupt our operations and divert the attention of our management from other business matters, and we could experience additional cost or delay in completing our periodic reports required to be filed
with the SEC.



We have significant leverage as a result of the issuance of
notes in connection with the SBI.Razorfish acquisition.



As of June 30, 2004, we had no outstanding debt. In connection with the closing of the acquisition of SBI.Razorfish on July 27, 2004, we incurred $75.0 million of indebtedness by issuing convertible notes to former shareholders of
SBI.Razorfish. As a result of this indebtedness, we now have substantial principal and interest payment obligations. The degree to which we will be leveraged could materially and adversely affect our ability to obtain financing for working capital,
acquisitions or other purposes and could make us more vulnerable to industry downturns and competitive pressures. Our ability to meet our debt service obligations will depend on our future performance, which will be subject to financial, business
and other factors affecting our operations, many of which are beyond our control.



The market price of our common stock can be volatile.



The market price of our common stock has been volatile in the past and will likely continue to fluctuate in response to the following factors, some of which are beyond our control:



| |  | release to the public of financial and other information about SBI.Razorfish or other companies we have acquired;
| | - | -----------------------------------------------------------------------------------------------------------------



| |  | quarterly fluctuations in our operating and financial results;
| | - | --------------------------------------------------------------



| |  | changes in financial estimates and recommendations by financial analysts;
| | - | -------------------------------------------------------------------------



| |  | developments related to litigation involving us;
| | - | ------------------------------------------------



| |  | fluctuations in the share price and operating results of our competitors;
| | - | -------------------------------------------------------------------------



| |  | changes in government regulation or the failure to meet regulatory requirements;
| | - | --------------------------------------------------------------------------------



| |  | acquisitions and financings;
| | - | ----------------------------



| |  | sale of a substantial number of shares held by the existing shareholders in the public market, including shares issued upon exercise of outstanding options or warrants; and
| | - | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  | general conditions in our industry.
| | - | -----------------------------------



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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK



Our exposure to market risk is limited to interest income sensitivity, which is affected by changes in the general level of U.S. interest rates,
particularly because the majority of our investments are in short-term, investment-grade debt securities issued by corporations. We place our investments with high-quality issuers and limit the amount of credit exposure to any one issuer. Due to the
nature of our short-term investments, we believe that we are not subject to any material market risk exposure. We do not have any foreign currency or other derivative financial instruments.



|ITEM | 4. CONTROLS AND PROCEDURES
|---- | --------------------------



Evaluation of Disclosure Controls and Procedures



As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our chief executive
officer and our chief financial officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934). Based on this evaluation, our chief executive
officer and our chief financial officer have concluded that, as of the date of the evaluation, our disclosure controls and procedures were effective. It should be noted that the design of any system of controls and procedures is based in part upon
certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote.



Changes in Internal Controls



No change was made to our internal control over financial reporting in
connection with this evaluation that has materially affected, or is reasonably likely to materially affect, such internal control over financial reporting.



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PART II. OTHER INFORMATION



ITEM 1. LEGAL PROCEEDINGS



We are
currently the subject of a consolidated lawsuit alleging violations of the federal securities laws in connection with disclosures generally relating to commissions to be earned by the underwriters, contained in our prospectus dated February 28,
2000, for our initial public offering of common stock. Please see Part 1, Item 3 Legal Proceedings in our Annual Report on Form 10-K for the year ended December 31, 2003 for a more complete description of this matter.



ITEM 2. CHANGES IN SECURITIES, USE OF PROCEEDS AND ISSUER PURCHASES OF EQUITY SECURITIES



(d) Use of Proceeds



On February 28, 2000, the SEC declared effective our registration statement on Form S-1 (File No. 333-92301) as filed with the Commission in connection
with our initial public offering of common stock, par value $0.01 per share. As of June 30, 2004, we have used approximately $18.8 million of the net proceeds of the public offering primarily for general corporate purposes, including working capital
and capital expenditures. The remaining proceeds have been placed in temporary investments consisting of cash, cash equivalents and short-term investments.



ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS



We held our Annual Meeting of Shareholders on May 26, 2004. 55,172,259 shares were represented in person or by proxy constituting 90.82 percent of the outstanding shares and entitled to vote at the annual
meeting. The proposals voted upon and the results of the voting are as follows:



(1) Three directors were elected to the Board, each to hold office for the term as described in the proxy statement. The nominees received the following votes (there were no broker non-votes):



|                     |  |            |  |          
|-------------------- |  | ---------- |  | ---------
|Nominee              |  | For        |  | Withheld 
|Peter M. Neupert     |  | 54,092,171 |  | 1,080,088
|Linda J. Srere       |  | 54,929,128 |  | 243,131  
|Jaynie M. Studenmund |  | 54,928,778 |  | 243,481  



Nicolas J. Hanauer,
Brian P. McAndrews, Jack Sansolo, Richard P. Fox, Frederic W. Harman and Michael B. Slade had continuing terms as directors.



(2) The proposal to approve the material terms of certain performance goals under our Restated 1999 Stock Incentive Compensation Plan for purposes of
Section 162(m) of the Internal Revenue Code was approved. It received the following votes:



|                 |  |            |  |                              
|---------------- |  | ---------- |  | -----------------------------
|                 |  | Votes      |  | Percentageof VotesFor/Against
|For              |  | 30,054,914 |  | 93.58                        
|Against          |  | 2,062,832  |  | 6.42                         
|Abstain          |  |           |  |                             
|Broker Non-votes |  |           |  |                             



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|ITEM | 6. EXHIBITS AND REPORTS ON FORM 8-K
|---- | -----------------------------------



| | (a) | Exhibits Required by Item 601 of Regulation S-K
| | --- | -----------------------------------------------



|     |  |                                                                                                                                                                                                                                                                                                                                                                                                                      
|---- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|     | 
|2.1  |  | Agreement and Plan of Merger dated as of June 27, 2004 among aQuantive, Inc., Artist Merger Sub, Inc. and SBI Holdings, Inc. (incorporated by reference to the registrants periodic
report on Form 8-K filed June 28, 2004)                                                                                                                                                                                         
|     | 
|4.1  |  | Amendment No. 1 to Agreement and Plan of Merger dated as of July 27, 2004 among aQuantive, Inc., Artist Merger Sub, Inc. and SBI Holdings, Inc.                                                                                                                                                                                                                                                                      
|     | 
|4.2  |  | Convertible Note Agreement dated as of July 27, 2004 by and among aQuantive, Inc. and each of the Persons listed on Exhibit A attached thereto                                                                                                                                                                                                                                                                       
|     | 
|4.3  |  | Investors Rights Agreement dated as of June 27, 2004 by and among aQuantive, Inc., Partridge Hill Management, LLC, as investment advisor to certain managed accounts, Cerberus Partners,
L.P., Cerberus International, Ltd., and Cerberus Series One Holdings, LLC, W.E. Stringham, and Holladay Ranch Holding, L.P., Madeleine L.L.C. and L. Tim Pierce and L. Tim Pierce in his capacity as the SBI Representative
|     | 
|31.1 |  | Certification of Brian P. McAndrews Pursuant to Rule 13a-14(a) of the Securities and Exchange Act of 1934, as Adopted Pursuant to §302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                             
|     | 
|31.2 |  | Certification of Michael Vernon Pursuant to Rule 13a-14(a) of the Securities and Exchange Act of 1934, as Adopted Pursuant to §302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                 
|     | 
|32.1 |  | Certification of Brian P. McAndrews Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to §906 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                       
|     | 
|32.2 |  | Certification of Michael Vernon Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to §906 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                           



(b) Reports on Form
8-K



On April 28, 2004, we furnished a report on Form 8-K
(Items 7 and 12).



On June 28, 2004, we filed a report on Form
8-K (Items 2 and 7).



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SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized, on August 9, 2004.



AQUANTIVE, INC.By:

/s/ MICHAEL VERNONMichael Vernon Chief Financial Officer (Authorized Officer and Principal Financial Officer)




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