**Exhibit 1.3**

**FIRST AMENDMENT TO SHARE EXCHANGE AGREEMENT**

This First Amendment to Share Exchange Agreement (this “Amendment”) is made as of March 10, 2010, by and betweenHeineken Holding N.V., a *naamloze vennootschap* (“Heineken Holding”); Heineken N.V., a *naamloze vennootschap* (“Heineken”, together with Heineken Holding, the “Heineken Parties”),Fomento Económico Mexicano, S.A.B. de C.V., a legal entity incorporated under the laws of Mexico (“FEMSA”), Compañía Internacional de Bebidas, S.A. de C.V., a legal entity incorporated under the laws of Mexico(“Compañía Internacional de Bebidas”) and Grupo Industrial Emprex, S.A. de C.V., a legal entity incorporated under the laws of Mexico (“Grupo Industrial”, together with FEMSA and CompañíaInternacional de Bebidas, the “FEMSA Parties”). 

**RECITALS**

A. The Heineken Parties and the FEMSA Parties are party to that certain Share Exchange Agreement, dated as of January 11, 2010 (the“Agreement”), pursuant to which the Heineken Parties are acquiring 100% of the outstanding capital stock of Emprex Cerveza S.A. de C.V. Capitalized terms used herein but not otherwise defined shall have the meanings ascribed to suchterms in the Agreement. 

B. Section 10.2 of the Agreement provides that the Agreement may be modified only by a writteninstrument signed by each of the Parties thereto. 

C. The Heineken Parties and the FEMSA Parties intend to amendSection 6.13(d) and 6.14(a) of the Agreement as more particularly set forth herein. 

NOW, THEREFORE, in consideration ofthe foregoing recitals and the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto hereby agree as follows: 

**AGREEMENTS**

1.Amendments. 

A. The following language shall be deleted from Section 6.13(d) of the Agreement, after the words“FEMSA shall, as soon as reasonably practicable” and before the words “and in accordance with all applicable filings and Laws”: 

“after the condition set forth in Section 7.1(b) is satisfied” 

B. The following language shall be deleted from the first sentence of Section 6.14(a) of the Agreement, after the words“following the approvals by the Heineken board of directors and supervisory board”: 

“and the day after theFEMSA Information Statement has been cleared for public distribution by the CNBV, as applicable” 

 

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Additionally, the following language shall be added to the first sentence ofSection 6.14(a) of the Agreement after the words “as soon as reasonable practicable”: 

“, in the case ofthe Heineken Parties” 

2. No Other Changes. Except as expressly amended pursuant to this Amendment, the remaining terms of theAgreement remain in full force and effect in accordance with their terms. This Amendment may be executed in counterparts, all of which shall be considered one and the same instrument and shall become effective when one or more counterparts have beensigned by each of the parties and delivered to the other party. This Amendment may be executed by facsimile signature and a facsimile signature shall constitute an original for all purposes. 

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IN WITNESS WHEREOF, the Parties have executed this Amendment or caused this Amendment to beexecuted by their respective directors or officers thereunto duly authorized as of the date first written above. 

 
HEINEKEN HOLDING N.V.By /s/ Charlene L. de Carvalho-Heineken 
Name: Charlene L. de Carvalho-Heineken

Title: Member of the Board of Directors
By /s/ Maarten Das 
Name: Maarten Das

Title:Member of the Board of Directors

 
HEINEKEN N.V.By /s/ D.R. Hooft Graafland 
Name: D.R. Hooft Graafland

Title: Chief Financial Officer
By /s/ Hemmo Parson 
Name: Hemmo Parson

Title:Senior Legal Counsel

 
COMPAÑÍA INTERNACIONAL DE BEBIDAS, S.A. DE C.V.By /s/ Carlos Eduardo Aldrete Ancira 
Name: Carlos Eduardo Aldrete Ancira

Title: General Counsel

GRUPO INDUSTRIAL EMPREX, S.A. DE C.V.By /s/ Carlos Eduardo Aldrete Ancira 
Name: Carlos Eduardo Aldrete Ancira

Title: General Counsel

 
FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V.By /s/ Carlos Eduardo Aldrete Ancira 
Name: Carlos Eduardo Aldrete Ancira

Title: General Counsel