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                                                                    Exhibit 10.5

                             SEPARATION AGREEMENT

This Separation Agreement (this "Agreement") is entered into by Avenue A, Inc.
and Avenue A Global Resources, Inc., including its past and present directors,
owners, shareholders, officers, agents and employees ("AVENUE A") and Neve
Savage ("EMPLOYEE").

                                    PURPOSE

EMPLOYEE has been employed by AVENUE A. The parties wish to terminate their
employment relationship on an agreed basis. AVENUE A and EMPLOYEE desire to
enter this Agreement in order to set forth the terms and conditions on which
EMPLOYEE'S employment with AVENUE A has terminated.

                                   AGREEMENT

NOW, THEREFORE, in consideration of the above recitals and the mutual
agreements set forth herein, AVENUE A and EMPLOYEE hereby agree as follows:

1.   Termination of Employment
The parties hereby agree that EMPLOYEE'S employment with AVENUE A in every
capacity terminates, effective as of the close of business on Tuesday, July
31, 2001("Termination Date"), and that, from and after that time, EMPLOYEE
will not be an employee of AVENUE A and will not accrue holiday or other
leave or be eligible to participate in any employee benefit plans of AVENUE
A except as provided in Section 4 below.

2.   Expenses
EMPLOYEE agrees that he has submitted a final expense report(s) covering all
reimbursable charges to AVENUE A and that he has been fully reimbursed for
same.

3.   Payments
In addition to the consideration represented by the mutual agreements set
forth herein, AVENUE A agrees to pay to EMPLOYEE nine months' salary as
severance, less all applicable withholdings and deductions, as consideration
for EMPLOYEE'S execution of this Agreement and as further consideration for
EMPLOYEE'S continued compliance with the provisions of EMPLOYEE'S
Confidentiality Agreement with AVENUE A, a copy of which is attached hereto.
The severance payments are based upon an annual salary of $250,000. This
severance pay shall be paid in accordance with AVENUE A'S normal pay periods
and treated as wages paid to EMPLOYEE, subject to the customary and normal
withholdings and deductions.

This severance pay is contingent upon the full repayment of EMPLOYEE'S real
estate loan in the principal amount of $1,300,000 ("Loan"). If the current
balance of the Loan cannot be satisfied by the net proceeds of the sale of
EMPLOYEE'S UK home and of the sale of 120,000 shares of Avenue A stock such
shares arising from the exercise of options granted to the EMPLOYEE on
November 18, 1998 ("Shares") both assets securing EMPLOYEE'S Loan, then, at
AVENUE A's election, EMPLOYEE'S severance payments may be reduced and the
amount of such reduction applied to the Loan balance and/or a mutually
agreed upon a repayment schedule will be adopted.
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If, however, the net proceeds from the sale of EMPLOYEE'S UK home and the sale
of Shares is more than sufficient than to cover repayment of the Loan, then the
following will apply:

     1)   The proceeds of the sale of the November 1998 Accelerated Shares along
          with other Shares that are not subject to repurchase ("Vested Shares")
          will be first applied to any deficiency balance after the proceeds of
          the sale of EMPLOYEE'S UK home are applied to the Loan balance.

     2)   If the proceeds of the sale of the November 1998 Accelerated and
          Vested Shares are more than sufficient to cover the deficiency balance
          then any excess of these Shares or proceeds from their sale will be
          released to the EMPLOYEE and AVENUE A will repurchase all remaining
          Shares subject to repurchase for $.333 per Share and advance the
          proceeds from such repurchase to EMPLOYEE.

     3)   If the proceeds of the sale of the November 1998 Accelerated and
          Vested Shares are insufficient to satisfy the deficiency balance, then
          AVENUE A will waive its right to repurchase additional Shares
          sufficient in number to cover the deficiency. If any unvested Shares
          remain unsold after the satisfaction of the deficiency balance, then
          AVENUE A will repurchase these shares for $.333 per share and advance
          the proceeds from such repurchase to EMPLOYEE.

If EMPLOYEE remains continuously unemployed throughout the nine-month period
of August 1, 2001 through April 30, 2002, AVENUE A will provide up to three
additional months of severance. This additional severance is contingent upon
the full repayment of EMPLOYEE'S real estate loan. If the loan has not been
fully repaid, this additional severance will be credited to the loan
balance. EMPLOYEE must remain continuously unemployed during the nine month
period noted above to qualify for this additional severance and payments
will not commence unless EMPLOYEE has contacted AVENUE A by May 1, 2002 to
confirm employment status in writing. These additional payments will be made
in accordance with our normal pay periods and treated as wages paid to
EMPLOYEE, subject to the customary and normal withholdings and deductions.
These additional severance payments will be discontinued if EMPLOYEE becomes
employed during the three-month period of May 1, 2001 - July 31, 2001. While
receiving this additional three-month severance, EMPLOYEE agrees to contact
AVENUE A within one week of finding employment to update his employment
status.

EMPLOYEE'S final regular paycheck will include payment of accrued, unused
holiday hours and EMPLOYEE will receive all salary earned through the
Termination Date. EMPLOYEE will continue to be paid on the Global Resources
payroll through October 31, 2001. Effective November 1, 2001, AVENUE A will
pay EMPLOYEE from its Seattle Office, and funds will be directly deposited
into a United States bank account.

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Additionally, EMPLOYEE will receive a lump sum payment as part of his August
31, 2001 paycheck in the amount of $18, 461.94 and normal withholdings will
apply. This same amount will be withheld from EMPLOYEE'S August 31, 2001
paycheck and will be applied in two parts as follows: 1) $12,584.85 as
repayment of principal and interest due as of July 31, 2001 for his
executive exercise loan made on October 8, 1999 and 2) $5,877.09 as
repayment of the social security advance made on October 31, 2000. The
executive exercise loan note will be returned to the EMPLOYEE and marked
paid and the social security advance made on October 31, 2000 in the amount
of $5,877.09 will also be considered paid in full.


4.   Benefits
AVENUE A will pay EMPLOYEE'S COBRA premiums for health insurance benefit
continuation through April 30, 2002. If severance is extended for three
additional months (May 1 - July 31, 2002), paid COBRA will also be extended
for each additional month of severance. All other benefits shall cease
effective the date that employment terminated, except EMPLOYEE'S right to
self-pay health insurance benefits under COBRA if he elects to and is
qualified to do so. EMPLOYEE agrees that he is not entitled to and will not
seek any other payments or benefits from AVENUE A.

EMPLOYEE shall receive six month's accelerated vesting for all Avenue A
stock options granted on February 22, 2001, May 30, 2001 and November 18,
1998 ("Accelerated Shares"). Specifically, the portion of the above grants
held by EMPLOYEE immediately prior to the termination date, that is unvested
shall automatically vest, immediately prior to the Termination Date, in an
amount equal to the portion that would have vested in the period commencing
on the Termination Date and ending on the six-month anniversary of the
Termination Date, had EMPLOYEE'S employment continued through the latter
date. These accelerated options and all other vested options must be
exercised no later than October 31, 2001.

AVENUE A agrees to pay for Arthur Andersen's preparation of EMPLOYEE'S
United Kingdom and United States 2000 and 2001 tax returns.


5.   Return of Company Property
EMPLOYEE hereby represents and warrants to AVENUE A that he has returned to
AVENUE A any and all materials and property of AVENUE A and its affiliates
of any type whatsoever (including without limitation any computer equipment,
software, or confidential or proprietary material) that have been in
EMPLOYEE'S possession or control. Further, EMPLOYEE has returned to AVENUE A
all office keys, company credit cards, and paging devices. EMPLOYEE will
keep the cell phone issued by AVENUE A and assume responsibility for monthly
billing no later than August 1, 2001.

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6.   Full Release and Waiver of All Claims

          (a)  EMPLOYEE agrees with AVENUE A that the payments and agreements
     set forth in this Agreement are in full satisfaction of any and all accrued
     vacation pay, bonus pay, commissions, severance pay, termination benefits,
     or other compensation to which EMPLOYEE may be entitled by virtue of his or
     her employment with AVENUE A or termination of his or her employment.

          (b)  EMPLOYEE hereby forever releases and waives any and all claims he
     may have against AVENUE A, its officers, directors, shareholders,
     employees, attorneys, agents, successors, and assigns (if applicable),
     including without limitation, claims for any additional compensation or
     benefits arising out of, based upon, or related in any manner to EMPLOYEE'S
     employment with AVENUE A or termination thereof. It is understood that this
     release includes, but it not limited to, any claims for wages, bonuses,
     commissions, employee benefits, or damages of any kind whatsoever, arising
     out of any contracts, express or implied, any covenant of good faith and
     fair dealing, express or implied, any theory of wrongful discharge, any
     theory of negligence, any legal restriction on an employer's right to
     terminate employees, or any federal, state, or other governmental statute
     or ordinance, including without limitation, Title VII of the Civil Rights
     Act of 1964, as amended, 42 USC ss.1981, the Americans with Disabilities
     Act, the Washington Law Against Discrimination, or any other legal
     limitations of the employment relationship.

7.   Effective Date of Agreement
The terms of this Agreement shall become effective and enforceable upon
execution of this Agreement by both parties.

8.   Confidentiality
EMPLOYEE agrees to keep this Agreement confidential and not to reveal the
terms, conditions, consideration, or other contents to anyone except his or
her attorneys, immediate family, or tax or financial advisor (if any), with
the understanding that all of those individuals or entities will also be
bound by the confidentiality agreement contained in this section unless
disclosure is required by law. If EMPLOYEE and/or these individuals or
entities believe that disclosure is required by law, they agree to give
notice to AVENUE A so that AVENUE A may, in its discretion, take action to
prevent disclosure.

9.   Reaffirmation of Confidentiality Agreement
EMPLOYEE expressly reaffirms the Confidentiality Agreement that EMPLOYEE
signed as a condition of employment with AVENUE A, which shall remain in
full effect. EMPLOYEE acknowledges that AVENUE A is under no obligation to
offer the payment set forth herein and that this payment is intended as
further consideration for EMPLOYEE'S continued compliance with the
noncompetition provisions of EMPLOYEE'S Confidentiality Agreement with
AVENUE A.

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10.  Successors and Assigns
This Agreement will bind and inure to the benefit of the parties, and their
respective legal representatives, successors, and assigns.

11.  Nonadmission
This Agreement shall not be construed as an admission by AVENUE A of any
wrongful act, unlawful discrimination, or breach of contract, and AVENUE A
specifically denies any liability to or discrimination against EMPLOYEE or any
other person. This Agreement is entered into by AVENUE A solely for the purpose
of resolving all disputes between EMPLOYEE and AVENUE A.

12.  No Charges Pending
EMPLOYEE represents that there is currently no complaint or charge concerning
AVENUE A filed and pending with the Equal Employment Opportunity commission, the
Washington State Human Rights Commission, or with any other local, state, or
federal agency or court, that EMPLOYEE will not file any such charge against
AVENUE A relating to event occurring before the date of this Agreement, and that
if an agency or court assumes jurisdiction of any such complaint or charge
against AVENUE A on behalf of EMPLOYEE, EMPLOYEE will request the agency or
court to withdraw from the matter.

13.  Arbitration
Any dispute concerning the rights and/or obligations of EMPLOYEE and/or AVENUE A
concerning EMPLOYEE'S employment at AVENUE A or concerning any terms or
conditions of this Separation Agreement shall be submitted for resolution by
binding arbitration under the National Rules for Resolution of Employment
Disputes of the American Arbitration Association. Each party in any such
arbitration will be responsible for its own attorneys' fees and associated
costs. The parties agree that the cost of the arbitration itself will be split
equally between the parties.
This arbitration agreement is not intended, and shall not be construed, to limit
AVENUE A's right to file an action in a court to seek enforcement of the
Confidentiality, Inventions Assignment, Noncompetition and Nonsolicitation
Agreement entered into by EMPLOYEE and AVENUE A on November 18, 1998. AVENUE A
expressly reserves the right to seek to enforce that agreement in a court of
law. Nothing in this Agreement shall be construed to modify or alter AVENUE A's
rights under the Confidentiality, Inventions Assignment, Noncompetition and
Nonsolicitation Agreement

14.  Governing Law and Severability Election
This Agreement will be governed by and construed exclusively in accordance with
the laws of the State of Washington without reference to its choice of law
principles. Any disputes arising under this Agreement shall be brought in a
court of competent jurisdiction in the State of Washington. If any portion of
this Agreement is determined to be null and void, AVENUE A shall elect, in its
discretion, whether the remaining portions of the Agreement shall continue in
force or whether the entire Agreement shall be rescinded. The rule of contract
construction that ambiguities are construed against the drafter shall not apply
to the interpretation or construction of this agreement.

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15.  Modification
No modification or waiver of this Agreement will be effective unless evidenced
in a writing signed by both parties.

16.  Entire Agreement
This Agreement contains the entire agreement and understanding between the
parties with respect to the subject matter hereof and supersedes all prior
negotiations, discussions, agreements, or understandings, whether oral or
written, with respect to the same subject matter.

17.  Termination of Offer and Opportunity to Consult with Counsel. EMPLOYEE
shall have until the close of business on August 6, 2001 to review and execute
this Agreement. If EMPLOYEE has not returned to AVENUE A an executed copy of
this Agreement by that time, this offer shall be deemed to automatically expire.
AVENUE A strongly encourages EMPLOYEE to consult with an attorney of his or her
choice prior to signing this Agreement. By executing this Agreement, EMPLOYEE
acknowledges that he or she has either consulted with an attorney, or has
voluntarily elected not to consult legal counsel.

18.  Revocation of Agreement
EMPLOYEE agrees that he or she has been provided the opportunity to consider for
twenty-one (21) days whether to enter into this Agreement, and has voluntarily
chosen to enter the Agreement on this date. EMPLOYEE may revoke this Agreement
for a period of seven (7) days following the execution of this Agreement; this
Agreement shall become effective following expiration of this seven (7) day
period.

                                               EMPLOYEE:


                                                   /s/ Neve Savage
                                               -------------------
                                                   EMPLOYEE
                                               Date: August 2, 2001

                                               AVENUE A, INC.


                                               By: /s/  Rebecca D. Clements
                                                  -------------------------
                                                   Its: VP Human Resources
                                                        ------------------
                                               Date: August 8, 2001

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