BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

About Boutique Air

Our Story

Headquartered in San Francisco, California, Boutique Air has been in operation since 2007. We

began by flying fire surveillance missions for the U.S. Forestry Service and Bureau of Land

Management. We evolved to provide air charter services from the Burbank, Hawthorne, Las

Vegas and Redding airports with our Pilatus and Cessna fleet of aircraft. As a charter operator

we have received certifications from both industry leading safety organizations, ARG/US and

Wyvern. Boutique Air has pilots that are highly experienced and hold the most advanced FAA

ratings ­ a key reason for our continued perfect safety record.

In July of 2012 Boutique Air applied for commuter operating authority from the Department of

Transportation. We quickly passed tests on financial fitness and management competency,

receiving authority for scheduled service in January of 2013.

We began scheduled service between Los Angeles and Las Vegas in January of 2014.

We have worked to develop our distribution channels. We have connections in place with all of

the major Global Distribution Systems (GDSs), which travel agents use to access the market.

You will find us on Worldspan and Apollo (Travelport), Sabre, and Amadeus. In addition, we are

on the major Online Travel Agencies (OTAs), including Expedia, Travelocity, Priceline, Orbitz,

CheapTickets, and CheapOAir.

EAS Contracts

On April 22, 2014 the DOT selected Boutique Air to provide EAS between Clovis and DFW. We

began service in July of 2014, and have since received very positive feedback from the business

community, town council, and airport board. We have also experienced a steady increase in

passenger counts since we first began providing service two months ago. We established a

reputation for reliability having operated with 98.0% completion.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

What People Are Saying About Boutique Air

Boutique Air PC-12, one of the best turboprop aircraft on the market!... Give them a try!!

-Tarek A. via Yelp.com

We also feel that the PC-12 aircraft bid by Boutique Air presents the safest and most

comfortable option for the traveling public.

-Hon. Mayor David Lansford in Recommendation Letter

City of Clovis, NM

Flew with Boutique from LA to Vegas and back and must say I was extremely surprised. From

the ease of check-in, To the flight itself, the whole process was great. Price was competitive

with any other airline out there. I plan on flying boutique for all my Vegas outings, and may

even look into renting the whole plane for a group trip. Thanks Boutique!

-Kevin J. via Yelp.com

We find that Boutique Air is fit, willing and able to operate as a commuter air carrier,

and capable of providing reliable Essential Air Service...

­Susan L. Kurland in Clovis EAS Award

Asst. Sec. for Aviation and International Affairs

US DOT

Right now Boutique Air is a very cool secret.

-Examiner.com

Flew with Boutique Air from LA to Las Vegas round trip and it was a great experience. Good

service, on time departures, and a hassle free and nice way to travel in general. A really

nice pilot and copilot as well.

-Patrick S. via Yelp.com

Smooth flights and personable staff are part of the experience...

­Clovis News Journal

Silver City Mayor Michael Morones said he has talked to people in Clovis, which has flights on

Boutique Air to Dallas. "You would think they were salespeople for Boutique they are so

pleased. “

-The Grant County Beat
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air Aircraft
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Photos of Boutique Air Aircraft
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Proposal

Overview

Our proposal would be flown in nine­seat, modern, pressurized Pilatus PC­12 aircraft. The term

is two years.

We are projecting fares starting at $69. From time to time we will also have sales to increase

both awareness and passenger counts. We will also cap fares at $199 each way for the length

of our term.

After speaking with airport management in all three cities we have learned that the lack of

reliability of the current EAS operator has caused passenger traffic to dwindle significantly. In

order to accurately reflect current passenger traffic, and allow enough time to rebuild traffic back

to historical levels, we have based our projection of enplanements on 90% of a four year average

for Kearney (currently down to 10,000 enplanements from 13,000 enplanements), and 80% of a

four year average for Scottsbluff and North Platte (each down to approximately 4,000

enplanements from about 8,000­9,000 enplanements). The airport managers are confident, as

are we at Boutique, that traffic will return to historical levels once a reliable carrier establishes

service. Even with reliable service we expect it will still take at least a few months to rebound, as

the dip in traffic has been substantial.

We are submitting a proposal for each city individually. They need not be selected altogether.

Community Input

Shortly after the bids are posted to the docket, Boutique Air will schedule meetings to meet with

city officials and private citizens. This will allow us to answer any questions and provide

additional information.

While we can’t promise we will be able to implement everyone’s suggestions, we welcome

feedback from the citizens of these communities, as well as anyone who may have an interest in

the proposed flights. What we can promise is that we will listen to your feedback, and give it the

attention and consideration it deserves.

With respect and appreciation,

Shawn Simpson

CEO
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Proposal 1­ Kearney

30 or 36 non stop RT weekly EAR­DEN

Option

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

30 RT EAR­DEN

3,120

3,058

4,368

28,080

8,564,400

20,700

$115.50

$2,390,850

$2,390,850

$2,140,320

$1,032,000

$1,659,840

$655,200

$82,800

$424,914

$5,995,074

$299,754

5.00%

$3,903,978

36 RT EAR­DEN

3,744

3,669

5,232

33,696

10,277,280

20,700

$115.5

$2,390,850

$2,390,850

$2,563,680

$1,032,000

$1,988,160

$741,600

$82,800

$447,737

$6,855,977

$342,799

5.00%

$4,807,926

Note that passengers are counted on a per segment basis, while the average fare is calculated on a per ticket

basis.

MCI may be used instead of DEN for up to 50% of total frequencies at Boutique Air’s discretion. No upline or

downline restrictions. We would not be inclined to switch some of the flights to MCI should there be little to no

support for this from the community. It would not be successful if there is not significant demand. If anything, we

might try two frequencies some months after establishing service to DEN.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Proposal 2­ Scottsbluff

30 non stop RT weekly BFF­DEN

Option

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

30 RT BFF­DEN

3,120

3,058

2,544

28,080

4,240,080

14,560

$115.50

$1,681,680

$1,681,680

$1,246,560

$1,032,000

$966,720

$472,800

$58,240

$424,914

$4,201,234

$210,062

5.00%

$2,729,616

Note that passengers are counted on a per segment basis, while the average fare is calculated on a per ticket

basis.
BOUTIQUE AIR

548 Market St

San Francisco, CA

t. 415.449.0505

f. 415.738.7671

Proposal 3­ North Platte

24 non stop RT weekly LBF­DEN

Option

Operations

Scheduled Flights

Completed Flights (98%)

Scheduled Block Hours

Scheduled Seats

Scheduled ASMs

Revenue

Passengers

Average Fare

Fare Revenue

Total Revenue

Expenses

Fuel

Ownership

Maintenance and Reserves

Staff

Marketing and Distribution

Other Indirect Costs

Total Costs

Profit Element

Margin

Total Subsidy

24 RT LBF­DEN

2,496

2,446

2,736

22,464

5,099,328

13,200

$115.50

$1,576,960

$1,576,960

$1,340,640

$1,032,000

$1,039,680

$492,000

$52,800

$398,491

$4,355,611

$217,781

5.00%

$2,996,432

Note that passengers are counted on a per segment basis, while the average fare is calculated on a per ticket

basis.
BOUTIQUE AIR 

548 Market St 

San Francisco, CA 

t. 415.449.0505 

f. 415.738.7671