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[BALDWIN PIANO LETTERHEAD]                                       EXHIBIT 99.2



                                  NEWS RELEASE



CONTACTS:         Joel Pomerantz or
                  Valerie Lucznikowska
                  The Dilenschneider Group
                  (212) 922-0900



                               BALDWIN PIANO NAMES
                     STEPHEN BROCK EXECUTIVE VICE PRESIDENT


         LOVELAND, OHIO, September 2 -- The Baldwin Piano & Organ Company
(NASDAQ:BPAO), the nation's best-selling piano manufacturer, today announced the
promotion of Stephen P. Brock to the position of executive vice president and
general manager of the firm's Music Division. Mr. Brock, 42, was formerly senior
vice president, marketing and sales of Baldwin's Music Division.

         In his new position, Mr. Brock will have immediate profit-and-loss
responsibility for the Music Division of the 135-year-old company, which last
year accounted for $83 million of Baldwin's total annual revenues of $115
million.

         Commenting on the appointment, Baldwin Chairman and CEO Karen L.
Hendricks said: "Since Steve Brock arrived at Baldwin some two years ago, he has
energized our piano marketing effort with his drive, strategic thinking, and
leadership abilities -- especially strengthening Baldwin's products and programs
to its sizable dealer network. His strong background in music, as well as
marketing, has been a particular asset and we're delighted to extend this to all
aspects of our music business."

         Prior to joining Baldwin, Mr. Brock spent over a decade with Procter &
Gamble in a variety of marketing and advertising positions. When he resigned to
join Baldwin in June, 1995, he was marketing director, worldwide strategic
planning for the company's major laundry category.


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         Baldwin's new executive vice president began his professional career in
1979 on the business side of the classical music industry with the well-known
Cincinnati Opera Company, the nation's tenth largest opera company. He served
successively as public relations director, marketing director and, finally,
administrative manager, supervising all business and managerial activities at
the Company.

         Mr. Brock holds a Master of Fine Arts In Opera Performance from
Pittsburgh's Carnegie-Mellon University and a Bachelor of Music In Music
Education degree from the State University of New York. He resides in Madeira, a
Cincinnati suburb, with his wife, Paula, and their two children.

         The Baldwin Piano & Organ Company's Music Division markets three
leading acoustic piano brands: Baldwin, Wurlitzer, and Chickering as well as the
Pianovelle line of digital pianos and Baldwin's newest product, the computerized
ConcertMaster(R) player piano system.

         Other company units include the Keyboard Acceptance Corporation, which
provides retail consumer financing for Baldwin dealers across the country; and
the Special Products Division, which manufactures electronic parts and
components for original equipment manufacturers.

         Baldwin currently employs some 1,500 workers at corporate headquarters
in Loveland, Ohio, and five manufacturing plants located in Arkansas,
Mississippi, and Mexico.



                                      # # #
September 2, 1997






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