[Federal Register Volume 74, Number 199 (Friday, October 16, 2009)]
[Notices]
[Pages 53261-53262]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-24941]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-10-09BG]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail 
to <a href="/cdn-cgi/l/email-protection#5b3436391b383f38753c342d"><span class="__cf_email__" data-cfemail="cca3a1ae8cafa8afe2aba3ba">[email protected]</span></a>. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

[[Page 53262]]

Proposed Project

    Field Test of Communication and Marketing Variables for Health 
Protection--New--National Center for Health Marketing/Coordinating 
Center for Health Information Service (NCHM/CCHIS), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    CDC does not have a mechanism to assess and monitor the health 
communication and marketing components of health protection. While CDC 
does invest in formative and process evaluation of specific health 
communication and marketing programs and projects, the common elements 
rooted in communication and marketing theories and constructs are not 
identified across programs and projects, nor frequently compared after 
the fact to ascertain the underlying factors and dynamics that inform 
and shape individual and group behaviors and actions. The purpose of 
this project is to develop a core set of communication and marketing 
variables that can be used to inform CDC health protection programs and 
projects as well as track population-level changes over time.
    The proposed data collection is to conduct a field test of the 
survey instrument focusing on the core communication and marketing 
constructs for health protection behaviors. The field test survey will 
be administered to a purposive sample of 1,925 respondents. Two modes 
of administration will be tested, telephone (both landline and cell) 
and self-administration via the Web. The telephone survey will be 
conducted in five geographical locations. The Web survey will use an 
on-going national consumer panel.
    Rather than randomly sampling from the population, CDC has 
identified subpopulations of particular interest and interviewers will 
achieve quotas of completed interviews from each group. This purposive 
sampling is designed to reach adult persons who are vulnerable from a 
health protection perspective. It is of particular importance to 
interview those known to have low health literacy, that is, difficulty 
accessing and/or understanding health messages so CDC can work to meet 
their needs. Therefore, included in the target groups are the elderly, 
who may be somewhat isolated and for whom health messages may be 
confusing; people of low socioeconomic status (SES), whose level of 
education can be a barrier to comprehending and following health 
messages; and persons not fluent in English, for whom innovative ways 
of communicating health messages may be necessary. In addition to 
English, interviews will be conducted in three other languages, 
Spanish, Cantonese and Vietnamese. Members of the general population 
will be surveyed as well in order to provide a benchmark for the 
subpopulations of interest. Demographic variables that will be used to 
screen respondents into the subpopulations of interest include age, 
education, and race and ethnicity. Interviewing will continue with 
specific subpopulations until quotas are reached. Incentives will not 
be provided to survey respondents.
    CDC will use the field test data to assess continuity of response 
patterns within each of the subgroups and to determine differences in 
administration time. In addition to subgroup population differences in 
attitudes, beliefs, and health behaviors, CDC will use the data to 
examine item-level mode effects, regional differences, and 
administrative/logistical barriers to guide the design of core measure 
surveys for other health protection behaviors. There is no cost to 
respondents other than their time to complete the survey. The total 
estimated annual burden hours are 1,222.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of    Average burden
                      Forms and respondents                          Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
Screener........................................................          19,250               1            2/60
Survey: General Population......................................           1,000               1           18/60
Survey: Elderly.................................................             275               1           18/60
Survey: Low SES.................................................             275               1           18/60
Survey: Low SES African American................................             150               1           18/60
Survey: Hispanic................................................              75               1           18/60
Survey: Chinese.................................................              75               1           18/60
Survey: Vietnamese..............................................              75               1           18/60
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    Dated: October 8, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E9-24941 Filed 10-15-09; 8:45 am]
BILLING CODE 4163-18-P


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