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                                                                    EXHIBIT 99.3


                              [BALDWIN LETTERHEAD]
                              BALDWIN NEWS RELEASE

CONTACTS: Perry Schwartz                                Wes Truesdell
          Baldwin Piano                                 The Dilenschneider Group
          (513) 576-4518                                (212) 922-0900

                    INSTITUTIONAL SHAREHOLDER SERVICES (ISS)
                      BACKS BALDWIN BOARD IN PROXY CONTEST

          ISS AGREES HENDRICKS IS MOVING BALDWIN IN THE RIGHT DIRECTION

     LOVELAND, OH, June 9, 1997 -- Baldwin Piano and Organ Company (NASDAQ:BPAO)
today announced that Institutional Shareholder Services (ISS), the nation's most
influential, independent proxy advisory service, has recommended that its
institutional shareholder clients vote for Baldwin's slate of five directors,
rejecting the five candidates proposed by Kenneth W. Pavia, Sr., general partner
of Bolero Investments Group, L.P., and an 8.1 percent holder of Baldwin shares.
Baldwin's Annual Meeting of Shareholders will be held in Cincinnati on June 12,
1997.

     In its analysis, ISS said, "[W]e believe management's efforts to turn the
company around have been considerable, and we believe Baldwin has significant
potential in the future...Baldwin has made significant strides toward
modernizing its manufacturing capabilities and improving the overall operation
of the company." Addressing the strategic plan Baldwin has in place, ISS
indicated it concurred with the company's position that disrupting that plan by
replacing the board would not be in shareholders' best interests," adding,
"...the strategic plan and the improved results are moving the company in the
right direction."

     Karen L. Hendricks, chairman and CEO of Baldwin said, "We are pleased that
ISS, a neutral party that is well-versed in these matters, has endorsed
Baldwin's slate of experienced and dedicated incumbent directors. ISS's
thoughtful, independent assessment should weigh heavily on the balance of the
vote. We are confident that shareholders who take a realistic look at their
options will likewise vote to re-elect the current Baldwin board."


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     She added, "Next Thursday's vote is a matter of re-electing a board that
offers a clear-cut strategic plan for Baldwin's future, versus casting one's lot
with a group of challengers who offer no plan, no new ideas and no experience in
the music business."

     Institutional Shareholder Services, based in Bethesda, Maryland, is a
longstanding advisor on proxy contests, corporate governance and related issues
to many major institutional shareholders.

     Baldwin Piano & Organ Company has manufactured and marketed keyboard
musical products for 135 years and has been providing consumer financing for its
investments for nearly a century. The market leader in acoustic pianos in the
United States, Baldwin also manufactures electronic and electro-mechanical
components for Original Equipment Manufacturers.

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