Exhibit 31.1 CERTIFICATION OF THE
CHIEF EXECUTIVE OFFICER
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 I Jack H.
  Webb, hereby certify that:1. I have
  reviewed this quarterly report on Form 10-Q of Alliance Financial
  Corporation;2. Based on
  my knowledge, this quarterly report does not contain any untrue statement of
  a material fact or omit to state a material fact necessary to make the
  statements made, in light of the circumstances under which such statements
  were made, not misleading with respect to the period covered by this
  quarterly report;3. Based on
  my knowledge, the financial statements, and other financial information
  included in this quarterly report, fairly present in all material respects
  the financial condition, results of operations and cash flows of the
  registrant as of, and for, the periods presented in this quarterly report;4. The
  registrants other certifying officer and I are responsible for establishing
  and maintaining disclosure controls and procedures (as defined in Exchange
  Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial
  reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
  registrant and we have:a) designed
  such disclosure controls and procedures, or caused such disclosure controls
  and procedures to be designed under our supervision, to ensure that material
  information relating to the registrant, including its consolidated
  subsidiaries, is made known to us by others within those entities,
  particularly during the period in which this quarterly report is being
  prepared;b) designed
  such internal control over financial reporting, or caused such internal
  control over financial reporting to be designed under our supervision, to
  provide reasonable assurance regarding the reliability of financial reporting
  and the preparation of financial statements for external purposes in
  accordance with generally accepted accounting principles;c) evaluated
  the effectiveness of the registrants disclosure controls and procedures and
  presented in this report our conclusions about the effectiveness of the
  disclosure controls and procedures, as of the end of the period covered by
  this quarterly report based on such evaluation; andd) disclosed
  in this quarterly report any change in the registrants internal control over
  financial reporting that occurred during registrants most recent fiscal
  quarter that has materially affected, or is reasonably likely to materially
  affect, the registrants internal control over financial reporting;5. The
  registrants other certifying officer and I have disclosed, based on our most
  recent evaluation of internal control over financial reporting, to the
  registrants auditors and the audit committee of registrants board of
  directors:a) all
  significant deficiencies and material weakness in the design or operation of
  internal control over financial reporting which are reasonably likely to
  adversely affect the registrants ability to record, process, summarize and
  report financial information; andb) any
  fraud, whether or not material, that involves management or other employees
  who have a significant role in the registrants internal control over
  financial reporting. Dated: August 6, 2007 /s/ Jack H.
  WebbName: Jack
  H. WebbTitle:
  Chairman of the Board, President and Chief Executive Officer -29-