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                                                                    EXHIBIT 10.4

                 NONEMPLOYEE DIRECTOR'S STOCK OPTION AGREEMENT

      THIS AGREEMENT is made this 2nd day of May, 2000 but is effective as of
the 15th day of May, 2000, between CHICO'S FAS, Inc., a Florida corporation
("Chico's") and Ross E. Roeder, a nonemployee member of Chico's Board of
Directors (the "Director").

                             W I T N E S S E T H

      WHEREAS, the Director is now a member of Chico's Board of Directors and
Chico's desires to have the Director remain in its service and desires to
encourage stock ownership by the Director and to increase the Director's
proprietary interest in Chico's success; and as an inducement thereto has
determined to grant to the Director the option herein provided for, to the end
that the Director may thereby be assisted in obtaining an interest, or an
increased interest, as the case may be, in the stock ownership of Chico's.

      NOW, THEREFORE, in consideration of the covenants and agreements herein
contained, the parties hereto hereby agree as follows:

      1. GRANT. Chico's hereby grants to the Director an option (the "Option")
to purchase 10,000 shares of Chico's common stock, par value $.01 per share
("Common Stock") at $19.3125 per share, both as adjusted pursuant to Section 10
hereof.

      2. EXERCISE. The Option may be exercised at any time during the period
hereinafter permitted by presentation at the principal offices of Chico's in Ft.
Myers, Florida of (a) written notice to Chico's advising Chico's of the election
of the Director to purchase the shares of Common Stock covered by this Option
and (b) payment of the aggregate option price therefor.

      3. PERIOD OF EXERCISE. The Option is exercisable in whole or from time to
time in part during the period from November 15, 2000 through May 15, 2010,
except as provided in Section 8 hereof.

      4. VESTING SCHEDULE. The Optionee's rights under the Option shall vest
100% on November 15, 2000.

      5. REQUIREMENTS OF LAW. Chico's shall not be required to sell or issue any
shares under the Option if the issuance of such shares shall constitute a
violation of any provisions of any law or regulation of any governmental
authority. Specifically, in connection with the Securities Act of 1933 (the
"Act"), upon exercise of the Option, unless a registration statement under the
Act is in effect with respect to the shares of Common Stock covered by the
Option, Chico's shall not be required to issue such shares unless Chico's has
received evidence reasonably satisfactory to the effect that the Director is
acquiring such shares for investment and not with a view to the distribution
thereof, and unless the certificate issued representing the shares of Common
Stock bears the following legend:



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            "THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
      UNDER THE SECURITIES ACT OF 1933 AS AMENDED, OR THE SECURITIES LAWS OF ANY
      STATE AND MAY NOT BE OFFERED FOR SALE, SOLD OR OTHERWISE TRANSFERRED IN
      THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT OR EXEMPTION FROM
      REGISTRATION UNDER THE SECURITIES ACT OF 1933 AS AMENDED AND APPLICABLE
      STATE SECURITIES LAWS."


Any reasonable determination in this connection by Chico's shall be final,
binding and conclusive.

      At such time as a registration statement under the Act is in effect with
respect to the shares of Common Stock represented by certificates bearing the
above legend or at such time as, in the opinion of counsel for Chico's, such
legend is no longer required solely for compliance with applicable securities
laws, then the holders of such certificates shall be entitled to exchange such
certificates for certificates representing a like number of shares but without
such legend. Chico's may, but shall in no event be obligated to, register any
securities covered hereby pursuant to the Act. Chico's shall not be obligated to
take any other affirmative action in order to cause the exercise of the Option
or the issuance of shares pursuant thereto to comply with any law or regulation
of any governmental authority.

      6.    METHOD OF PAYMENT.  Payment shall be made:

            (a)   in United States dollars by certified check, or bank draft or

            (b) by tendering to Chico's Common Stock shares owned by the person
      exercising the Option and having a fair market value equal to the cash
      exercise price applicable to such Option, such fair market value to be the
      closing price, on the date in question (or, if no shares are traded on
      such day, on the next preceding day on which shares were traded), of the
      Common Stock as reported on the Composite Tape, or if not reported
      thereon, then such price as reported in the trading reports of the
      principal securities exchange in the United States on which such stock is
      listed, or if such stock is not listed on a securities exchange in the
      United States, the mean between the dealer closing "bid" and "ask" prices
      on the over-the-counter market as reported by the National Association of
      Security Dealers Automated Quotation System (NASDAQ), or NASDAQ's
      successor, or if not reported on NASDAQ, the fair market value of such
      stock as determined by the Board in good faith and based on all relevant
      factors, or

            (c)   by a combination of United States dollars and Common Stock
shares as aforesaid.

      7. TRANSFERABILITY OF OPTION. The Option shall not be transferable by the
Director otherwise than by will or the laws of descent and distribution, and
shall be exercisable during his lifetime only by him.


                                       2.

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      8. TERMINATION OF SERVICE, DEATH, AND CHANGE IN CONTROL. Except as may be
otherwise expressly provided in this Agreement, the Option herein granted shall
terminate and all rights to exercise hereunder shall terminate immediately in
the event of the Director's discontinuance of service on Chico's Board of
Directors as a result of his or her removal for cause; otherwise, in the event
that the Director should discontinue service on Chico's Board of Directors for
any other reason, the Option shall continue to be exercisable through the date
it would have remained exercisable absent such discontinued service. After the
death of the Director, his executors or administrators, or any person or persons
to whom the Option may be transferred by will or by the laws of descent and
distribution, shall have the right, at any time prior to such termination, to
exercise the Option pursuant to the terms of this Agreement.

      If there shall occur a change in control of Chico's while any shares of
Common Stock remain subject to this Option, then the Option shall become
immediately exercisable without regard to Section 2 hereof and such
exercisability shall terminate only pursuant to Section 3 hereof without regard
to the other provisions of this Section 8. For purposes of this Agreement, a
"change in control" of Chico's shall mean a change in control of a nature that
would be required to reported in response to Item 5(f) of Schedule 14A of
Regulation 14A promulgated under the Securities Exchange Act of 1931 (the
"Exchange Act") as in effect on the date hereof; provided, that, without
limitation, such a change in control shall be deemed to have occurred if (i) any
"person" (as such term is used in Section 13(d) and 14(d)(2) of the Exchange Act
and other than the persons who are directors on the date of this Agreement) is
or becomes the beneficial owner, directly or indirectly, of securities of
Chico's representing 20% or more of the combined voting power of Chico's then
outstanding securities or (ii) during any period of two consecutive years,
individuals who at the beginning of such period constitute the Board of
Directors of Chico's cease for any reason to constitute at least a majority
thereof.

      9. NO RIGHTS AS STOCKHOLDER. The Director shall have no rights as a
stockholder with respect to shares covered by the Option until the date of
issuance of a stock certificate for such shares; no adjustment for dividends, or
otherwise, except as provided in Section 10, shall be made if the record date
therefor is prior to the date of exercise of such option.

      10.   STOCK ADJUSTMENTS.

            (a) In the event of any increase or decrease in the number of issued
      shares of Common Stock resulting from a stock split or other division or
      consolidation of shares or the payment of a stock dividend (but only on
      the Common Stock) or any other increase or decrease in the number of such
      shares effected without any receipt of consideration by Chico's, then, in
      any such event, the number of shares of Common Stock covered by the
      Option, and the purchase price per share of Common Stock covered by the
      Option shall be proportionately and appropriately adjusted for any such
      increase or decrease.

            (b) Subject to any required action by the stockholders, if any
      change occurs in the shares of Common Stock by reason of any
      recapitalization, reorganization, merger, consolidation, split-up,
      combination or exchange of shares, or of any similar change affecting the
      shares of Common Stock, then, in any such event, the number and type of
      shares covered


                                       3.

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      by the Option, and the purchase price per share of Common Stock covered by
      the Option, shall be proportionately and appropriately adjusted for any
      such change. A dissolution or liquidation of Chico's shall cause each
      outstanding Option to terminate.

            (c) In the event of a change in the Common Stock as presently
      constituted that is limited to a change of all of its authorized shares
      with par value into the same number of shares with a different par value
      or without par value, the shares resulting from any change shall be deemed
      to be shares of Common Stock within the meaning of this Agreement.

            (d) To the extent that the foregoing adjustments relate to stock or
      securities of Chico's, such adjustments shall be made by, and in the
      discretion of, the Board, whose determination in that respect shall be
      final, binding and conclusive.

            (e) Except as hereinabove expressly provided in this Section 10, the
      Director shall have no rights by reason of any division or consolidation
      of shares of stock of any class or the payment of any stock dividend or
      any other increase or decrease in the number of shares of stock of any
      class or by reason of any dissolution, liquidation, merger or
      consolidation, or spin-off of assets or stock of another corporation; and
      any issuance by Chico's of shares of stock of any class, securities
      convertible into shares of stock of any class, or warrants or options for
      shares of stock of any class shall not affect, and no adjustment by reason
      thereof shall be made with respect to, the number or price of shares of
      Common Stock subject to the Option.

            (f) The grant of this Option shall not affect in any way the right
      or power of Chico's to make adjustments, reclassifications,
      reorganizations or changes of its capital or business structure or to
      merge or to consolidate, or to dissolve, to liquidate, to sell, or to
      transfer all or any part of its business or assets.

      11. WITHHOLDING. It shall be a condition to the obligation of Chico's to
issue Common Stock shares upon exercise of an Option, that the Director (or any
beneficiary or person entitled to act under Section 8 above) pay to Chico's,
upon its demand, such amount as may be requested by Chico's for the purpose of
satisfying any liability to withhold federal, state, local or foreign income or
other taxes. If the amount requested is not paid, Chico's may refuse to issue
Common Stock shares.


      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first above written.

                                    CHICO'S FAS, INC.


                                    By:    /s/ MARVIN J. GRALNICK
                                       --------------------------------------
                                          Marvin J. Gralnick, President



                                           /s/ ROSS E. ROEDER
                                       --------------------------------------
                                             Ross E. Roeder, Director


                                       4.