EXHIBIT 10.17

                              CONSULTING AGREEMENT
                              --------------------


               THIS  AGREEMENT  ("Agreement"),  made as of the 22nd day of June,
2000,  by and between AVID  SPORTSWEAR  AND GOLF,  CORP.,  a Nevada  corporation
("Company"),  and PERSIA  CONSULTING  GROUP,  INC., a New York  corporation (the
"CONSULTANT").
                                   WITNESSETH
                                   ----------


               WHEREAS,  the Consultant will provide general consulting services
to the Company in regards to the capital markets,  investor and public relations
on a non-exclusive basis.

               WHEREAS,  and the Company  desires to secure the  services of the
Consultant on the terms and conditions hereinafter set forth;

                                    AGREEMENT
                                    ---------

               NOW,  THEREFORE,  in consideration of the premises and the mutual
promises,  conditions  and covenants  herein  contained,  the parties  hereto do
hereby agree as follows:

               1.    INVESTOR  AND PUBLIC  RELATIONS  ADVICE AND  SERVICES  ON A
NON-EXCLUSIVE BASIS.

                     1.1. The Company  retains the Consultant and the Consultant
agrees to provide  general  consulting  services  and advice to the Company with
regards to the capital  markets,  investor and public  relations  for the period
commencing  on the date  hereof  and  ending on the  second  anniversary  of the
signing  of this  Agreement  (the  "TERM").  If at  anytime  during the Term the
Company conducts a public offering of its securities, the Consultant shall limit
any disclosures to the information contained in the applicable prospectus.

                     1.2. CONSULTANT'S  COMPENSATION.  In   consideration of the
services  to  be  performed  by  the  Consultant,  the  Company  shall  pay  the
Consultant:

                           (a)  Three Hundred Fifty Thousand (350,000) shares of
                                the Company's common stock as follows:

                                (i)  Upon  the  signing  of this  Agreement  the
                                     Company will deposit  Three  Hundred  Fifty
                                     Thousand  (350,000) shares of the Company's
                                     restricted  common  stock in to the  Butler
                                     Gonzalez,  LLP DTC account at The May Davis
                                     Group, Inc., Account No. HM 136-9094.


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                                (ii) The Company will include the Three  Hundred
                                     Fifty Thousand (350,000)  restricted shares
                                     in its  Form  SB-2  Registration  Statement
                                     expected to be filed  within the next seven
                                     (7) days.

               2.    MISCELLANEOUS.

                     2.1. BENEFITS.  This  Agreement  is  made  solely  for  the
benefit  of the  Consultant  and the  Company,  their  respective  officers  and
directors and any controlling person referred to in Section 15 of the Securities
Exchange Act of 1934 and their respective  successors and assigns,  and no other
person  may  acquire  or have any right  under or by  virtue of this  Agreement,
including,   without  limitation,  the  holders  of  any  securities.  The  term
"successor" or the term "successors and assigns" as used in this Agreement shall
not include any purchasers, as such, of any of the securities.

                     2.2. GOVERNING  LAW.  The  validity,   interpretation,  and
construction  of this Agreement will be governed by the Laws of the State of New
York.  The parties  further agree that any action between them shall be heard in
New York County,  NEW YORK, and expressly  consent to the jurisdiction and venue
of the Supreme Court of New York,  and the United States  District Court for the
Southern  District of New York for the adjudication of any civil action asserted
pursuant to this paragraph.

                     2.3. COUNTERPARTS.  This  Agreement  may be executed in any
number of counterparts, each of which may be deemed an original and all of which
together will constitute one and the same instrument.

                     2.4. CONFIDENTIAL  INFORMATION.  All confidential financial
or business  information  (except  publicly  available or freely usable material
otherwise  obtained from another  source)  respecting  either party will be used
solely by the other party in connection with the transactions  described herein,
be  revealed  only to  employees  or  contractors  of such  other  party who are
necessary to the conduct of such  transactions,  and be otherwise held in strict
confidence.

                     2.5. FINANCIAL  ADVISERS.  The parties acknowledge that the
Company  has or may retain  financial  and other  advisors  during the Term (the
"ADVISORS"),  and the  Company  agrees  to  indemnify  and hold  the  Consultant
harmless for any fees and expenses of the Advisors.





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         IN WITNESS WHEREOF,  the parties hereto have duly caused this Agreement
to be executed as of the day and year first above written.

"THE COMPANY"
AVID SPORTWEAR AND GOLF CORP.



By:/s/Earl T. Ingarfield

Name:Earl T. Ingarfield

Title:  President and Chief Executive Officer

"THE CONSULTANT"
PERSIA CONSULTING GROUP, INC.



By:/s/Hamid Fashandi

Name:  Hamid Fashandi
Title:  President and Chief Executive Officer