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Exhibit 31.1

CERTIFICATION

I, Kevin P. Reilly, Jr., certify that:



| | 1. |  | I have reviewed this combined annual report on Form 10-K of Lamar
Advertising Company and Lamar Media Corp.;                                                                                                                                                                                              
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| | 2. |  | Based on my knowledge, this report does not contain any untrue
statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which
such statements were made, not misleading with respect to the period
covered by this report;
|
| | 3. |  | Based on my knowledge, the financial statements, and other financial
information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows
of the registrants as of, and for, the periods presented in this report;                  
|
| | 4. |  | The registrants other certifying officer and I are responsible for
establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
registrants and we have:                                                                           



| |  |  | (a) Designed such disclosure controls and procedures, or caused such
disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the
registrants, including their consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period
in which this report is being prepared;
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| |  |  | (b) Evaluated the effectiveness of the registrants disclosure controls
and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and                                                                                              
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| |  |  | (c) Disclosed in this report any changes in the registrants internal
control over financial reporting that occurred during the registrants
fourth fiscal quarters that have materially affected, or are reasonably
likely to materially affect, the registrants internal control over
financial reporting; and                                                                    



| | 5. |  | The registrants other certifying officer and I have disclosed, based
on our most recent evaluation of internal control over financial
reporting, to the registrants auditors and the audit committee of the
registrants board of directors (or persons performing the equivalent function):
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| |  |  | (a) All significant deficiencies and material weaknesses in the design
or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrants abilities to
record, process, summarize and report financial information; and
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|
| |  |  | (b) Any fraud, whether or not material, that involves management or
other employees who have a significant role in the registrants
internal control over financial reporting.                                                                                                 

|                    |  |                                                   
|------------------- |  | --------------------------------------------------
|Date: March 9, 2004 |  | /s/ Kevin P. Reilly, Jr.                          
|                    |  |                                                   
|                    |  | Kevin P. Reilly, Jr.                              
|                    |  | Chief Executive Officer, Lamar Advertising Company
|                    |  | Chief Executive Officer, Lamar Media Corp.