Solutions by Design

Petition for Section 333 Exemption for Unmanned Aircraft Operation

7-14-15

Background: 

Solutions by Design is a communications company specializing in application development and custom 

content delivery systems. 

We are located in the Central San Joaquin Valley which is an agricultural economy producing a wide 

range of fruits, nuts and row crops.

We are in our 30th year of existence and provide a wide range of services to multiple niche markets 

including Country Clubs, Wineries, Medical Practices, Veterinary Medicine practices, Residential Builders 

and Developers, Growers and Insurance companies. 

We operate a DJI S-900 6-prop drone for the capture of still images and video for website and 

Interactive Kiosk Displays. We also intend to provide aerial photos for agricultural resources for water 

conservation and drought tolerance specifications as well as for insurance carriers for site investigation 

and policy approval. 

About the Applicant:

William a Poss

President, CEO Solutions by Design: Communications Company: Solutionsbydesign.com

President, ScreenPlay Technologies: 3D Animation and Multimedia Developers: Solutionsbydesign.com

President Casa de California: Custom Home Designer and Builder: http://www.casadecalifornia.com

451 Clovis Ave, Suite 130

Clovis, California 93712

bp@solutionsbydesign.com

Professional Profile

Accomplished Director of Business with a comprehensive and unique blend of hands-on professional 

creative and business experiences. 

As a Professional Copywriter with an understanding and ability to create a verbal message to create 

interest and communicate the intended message.

As a Professional Creative Director with the ability to develop the vision with strong concepts upon 

which to build a campaign.

As a Program Director with the ability to implement the vision and make it a reality.

Marketing Director with the understanding of how to take the program to market and create a success.

Drone Pilot with over 800 man hours of logged experience and training with hex-copters.
Education:

Health Sciences: Oregon State University, School of Health Sciences.

Marketing Communication and Management: Fresno State University, Bachelors of Sciences Degree 

with an emphasis in Marketing Communications.

Honors and Awards:

International Clio Award for Creative Excellence, 1996

Addy Awards: 1996, 1998, 1999, 2000, 2002

Healthcare Marketing Award: Certificate of Excellence

Corporate Identity Award: 1994, 1995, 1996, 1998, 2000, 2002

Professional Experiences:

Current President, CEO Solutions by Design, Inc

Over 30 years of experience in orthodontics and has lectured throughout the world on private practice 

marketing communications. Solutions by Design is the world leader in orthodontic communications 

with over 3,400 practices to its credit. Solutions by Design has developed over 1,500 practice brand and 

communications programs. 

Current President, ScreenPlay Technologies LLC

Founder and active director of ScreenPlay Technologies, developers of communications software for 

orthodontic practices. As director and senior manager on all product development, Bill has designed the 

architecture and clinical file component of all ScreenPlay products. 

Current President: Casa de California Inc

Designer and builder of early California style homes. From design to the management of construction, 

Casa builds the premier custom homes in Central California. 

Lecture Experience:

The Bottom Line Comprehensive Series, 2000, 2001, 2002, 2003, 2004, 2005

Topic areas include practice management, direct marketing, internal marketing communications, 

branding, referral development and web-communications.

The Bottom Line Residents Program, 1999 - 2014

Topic areas include hitting the ground running, developing a practice from ground zero, developing a 

comprehensive business plan, creating referral sources, developing a position in a market, practice 

promotions, web communications, power exams.

3M Unitek Summit: 2013

Drone Equipment Configuration: 
 DJI S-900 

 A2 Flight Control and GPS System

 Futaba Controller 14SG Camera Operator

 Futaba Controller 14SG Navigation system

 Lumix 4K GH4 Camera

 Lightbridge Radio HD FPV System

 Zenmuse Gimbal System

Experience:

We maintain a detailed flight log of all flight activity. We have a mandatory 4 hour per week training 

and practice policy as a hobby unit. We have logged over 800 man hours of flight training and practice. 

Flight Activity: 

We maintain a 4 man system for all flights Pilot, Spotter, Cameraman and Utility person for props and 

styling.

Pre-flight Procedures:

We have a stringent Set-up and Per-flight Check list of each flight session. These documents include 

every detail for battery charging and check to GPS Indicator set up. These documents are over 15 pages 

in detail.

We adhere to Troy Built Preflight Checklist: http://www.troybuiltmodels.com/ns/manuals/POH-S1000-

troybuiltmodels.com.pdf

Typical flight Plan:

Typical flight plans include very limited altitude typically not to exceed 50 to 60 feet. We typically shoot 

short clips of 10 seconds in length.

Equipment Maintenance: 

We inspect all aspects of the drone and supporting equipment after each flight. This is part of our 

routine maintenance program.