Exhibit 10.20  CONFIDENTIALITY, NON-COMPETITION, NON-SOLICITATION, 
AND NON-RECRUITMENT AGREEMENT  THIS AGREEMENT (this Agreement)
is made and entered into as of March 17, 2005, by and between Simon Robert Fuller, an individual (in his
individual capacity, Mr. Fuller,
and together with his controlled affiliates, Fuller)
and Sports Entertainment Enterprises, Inc.,
a Colorado corporation, CKX UK Holdings
Limited, and their successor CKX, Inc. (collectively, together
with their affiliates, subsidiaries, successors, assigns, and holding
companies, the CKX Group).  WHEREAS, contemporaneously with the execution of this Agreement, the
CKX Group has acquired all of the issued share capital in 19 ENTERTAINMENT
LIMITED (together with its subsidiaries, the Company),
from Mr. Fuller and the other shareholders of 19 ENTERTAINMENT LIMITED
(the Sellers), pursuant to the Stock
Purchase Agreement, dated March 17, 2005, for the sale and purchase of the
entire issued share capital of 19 Entertainment Limited, as in effect on the
date hereof (the Stock Purchase Agreement)
by and among the CKX Group, the Company, and the Sellers;  WHEREAS, as [position/title]
of the Company, Mr. Fuller had access to and developed confidential
information about the Company, developed and maintained relationships with its
clients, talent, producers, designers, programmers, distributors,
merchandisers, advertisers, and employees, and participated in and was
responsible for the programming, merchandising and marketing of the Companys
products and services, including its entertainment programs and events;  WHEREAS, Mr. Fuller acknowledges and agrees that the CKX Group has
no obligations currently to purchase the Sellers issued share capital in the
Company and that CKX Group is doing so in order to secure Mr. Fullers
assent to this Agreement;  WHEREAS, Mr. Fuller has entered into this Agreement as a material
element of the consideration for the CKX Group to enter into the Stock Purchase
Agreement to protect the assets it has developed and that it is acquiring
pursuant to the Stock Purchase Agreement, including, without limitation, the
Companys confidential information, its client, talent, producer, designer,
programmer, distributor, merchandiser, advertiser, employee, and other business
relationships;  NOW THEREFORE, in consideration of the mutual promises and agreements
contained herein, the parties hereto, with the advice of counsel and intending
to be legally bound, hereby agree to the foregoing and as follows:  1.Confidential
Information  1.1           Mr. Fuller shall not, at any
time after the date of this Agreement, make use of or disclose or divulge to
any person (other than to officers or employees of any member of the Group (as
defined in the Stock Purchase Agreement) whose province it is to know the same)
any Confidential Information (as defined below) relating to any member of the
Group unless:  (A) required by law
or any governmental or regulatory body in any jurisdiction; or (B) the
relevant information was or becomes in the public domain (other than by reason
of a breach of this Section 1.1 by Mr. Fuller).  In addition, if, in connection with the
business or affairs of any member of the


Group, Mr. Fuller shall have
obtained Confidential Information belonging to any third party under an
agreement purporting to bind any member of the Group which contained
restrictions on disclosure, he will not, without the previous written consent
of the Purchasers (as defined in the Stock Purchase Agreement) and, if
appropriate, the relevant third party at any time infringe such restrictions.  1.2Confidential Information means any and all
information regarding or related to the Company, including all Intellectual
Property (as defined in the Stock Purchase Agreement), the CKX Group and/or any
third-party entrusted or made available to Mr. Fuller, whether in writing,
in computer form or conveyed orally, or developed by the Sellers, at any time
prior to or after the date of this Agreement, that: (1) relates to either
the Companys or the CKX Groups business or its clients, talent, producers,
designers, programmers, distributors, merchandisers, advertisers, or employees;
(2) the Company or the CKX Group, as applicable, treats as confidential
and does not customarily use outside of its business without imposing duties of
confidentiality on the recipient;  (3) is
not generally known by others; and (4) gives the Company or the CKX Group,
as applicable, a competitive advantage over others who do not have access to
this information; provided, that, Mr. Fullers personal contact list by
itself shall in no event be considered Confidential Information.  Examples of Confidential Information include,
without limitation: (i) the identities of and information concerning
clients, talent, producers, designers, programmers, distributors,
merchandisers, advertisers or employees; (ii) strategies, approaches,
business methods, and frameworks for on-going and future programming,
merchandising and advertising; (iii) non-public financial information,
including, but not limited to, financial and/or investment performance
information, forecasts, budgets and data; and (iv) information about the
CKX Groups pending or proposed business transactions and proposed and/or
ongoing acquisitions, joint ventures, and strategic alliances.  Confidential Information includes
combinations of information, some of whose individual elements may be known but
which, in the aggregate, derive actual or potential economic value by reason of
not being known to others who could benefit from them.  Mr. Fuller recognizes that the CKX Group
has invested considerable amounts of time and money in developing and
maintaining this Confidential Information, and any unauthorized use or
disclosure of such Confidential Information in any form or manner would irreparably
harm the CKX Group.  1.3Upon
request by the CKX Group, Mr. Fuller shall return to the CKX Group all
Confidential Information, in any form or media, and all copies thereof, and
shall delete all Confidential Information from any computers or other electronic
memory devices, including, without limitation, portable USB storage devices,
PDAs, and cell phones, that Mr. Fuller owns or uses, for the purpose of
ensuring that the Confidential Information and business relationships will not
be put at risk in any new position Mr. Fuller may assume.  2.Non-Competition,
Non-Solicitation, and Non-Recruitment  2.1Mr. Fuller
acknowledges that the goodwill of the CKX Group, and Mr. Fullers own
personal knowledge of and/or involvement in the operations and merger negotiations
of the CKX Group, extends world-wide.  Mr. Fuller
further acknowledges that, in view of Mr. Fullers previous position with
the Company and in furtherance of and in consideration of the CKX Groups
purchase of the issued and outstanding shares from the Sellers (which represent
100% of the Sellers  2


ownership interest in the Company), a
restriction on Mr. Fullers competitive activities entered into in
connection with Mr. Fullers sale of his issued and outstanding shares, as
described below, is both reasonable and narrowly tailored to protect the assets
it has developed and that the CKX Group is acquiring pursuant to the Stock
Purchase Agreement, including, without limitation, the Companys Confidential
Information, its client, talent, producer, designer, programmer, distributor,
merchandiser, advertiser, employee, and other business relationships and to
prevent unfair competition.  Mr. Fuller
further acknowledges that he will have access to, develop, and maintain
Confidential Information and that, as an employee of the CKX Group, Mr. Fuller
will be expected to develop, maintain, and expand the CKX Groups business
relationships.  2.2To
protect the CKX Groups legitimate business interests, including its
Confidential Information and business relationships, Mr. Fuller shall not,
directly or indirectly through any Fuller entity, without the prior written
consent of the CKX Group, for his own benefit or the benefit of any third
party:  (i)for the period of
five years after Completion (as defined in the Stock Purchase Agreement),
within any country in which the Company or any of the Subsidiaries (as defined
in the Stock Purchase Agreement) is carrying on business at Completion, or in
any Relevant Territory (as defined in the Stock Purchase Agreement) at the date
of the Stock Purchase Agreement either on his own account or in conjunction
with or on behalf of any other person, carry on or be engaged, concerned or
interested, directly or indirectly, whether as shareholder, director, partner,
agent or otherwise, in carrying on any business which competes with the
business carried on by the Company or any of the Subsidiaries at Completion
(other than as a holder of shares in a company carrying on such a business
where the shareholding is for investment purposes only and does not confer any
control over the business in question) save that Fuller shall not be in breach
of any of the restrictions set out in this Section 2.2 by reason of Mr. Fullers
continued involvement as a shareholder and director of Popworld Limited,
provided that Mr. Fuller is not involved in the management or oversight of
Popworld Limited;  (ii)for a period of five (5) years
after Completion, identify, solicit, approach, cause to be solicited or
approached, assist any other person or entity in soliciting or approaching, or
accept any business from any person or entity who shall at any time within the
year preceding Completion have been (a) a client, talent, producer,
designer, programmer, distributor, merchandiser, or advertiser of the Company, (b) a
party or prospective party to an agreement with the Company, or (c) a
representative or agent of any client, talent, producer, designer, programmer,
distributor, merchandiser, or advertiser of the Company for the purpose of
offering to that person or entity goods or services which are of the same type
as or similar to any goods or services supplied by the Company at Completion;  (iii)for the period of five
years after Completion, either on his own account or in conjunction with or on
behalf of any other person, interfere or seek to interfere with the continuance
of supplies to the Company or any of the  3


Subsidiaries from any person who shall at any time within the 12 months
preceding Completion have been a supplier of goods or services to the Company
or any of the Subsidiaries;  (iv)for the period of five
years after Completion, either on his own account or in conjunction with or on
behalf of any other person, solicit or entice or hire away or attempt to
solicit or entice or hire away from any member of the Group, offer employment
to or offer to conclude any contract of services with, any person who is at
Completion or who was at any time during the period of six months immediately
preceding Completion employed in a managerial, supervisory, technical or sales
capacity by, or engaged as a consultant to the Company or any member of the
Group and who remains so employed or engaged in the six months prior to the
relevant breach of this clause 2.2(iv) (whether or not such person would
commit a breach of contract by reason of leaving such employment or
engagement);  (v)at any time hereafter
in relation to any trade, business or company use a trade name, trade or
service mark, design or logo including the words 19, Pop Idol or Idol or
any words confusingly similar thereto in such a way as to be capable of or
likely to be confused with any trade name, trade or service mark, design or
logo used by any member of the Group at Completion (whether registered or not);
and  (vi)for
the period of five years after Completion, be involved in or concerned in any
television programme or with any artist or artists selected as part of a
television programme which competes with the Format (as defined in the Stock
Purchase Agreement).  For the purposes of
this clause, it is understood that a programme competes with the Format if it
involves a search for artistic talent, including, but not limited to, a
recording and/or song writing artist (whether an individual artist or a group
of more than one) and the making of commercial recordings by that artist(s) or
exploitation of songs written by that artist(s) or the signature of a recording
and/or publishing agreement by that artist(s), or any program that contains
elements similar to the Format.  3.Remedies  3.1Injunctive
Relief.  Mr. Fuller hereby
agrees that any breach or threatened breach by him of any of the restrictions
contained in this Agreement shall severely and irreparably injure the CKX Group
and that any remedy at law for any breach or threatened breach by him of any
such provisions shall be inadequate. 
Therefore, Mr. Fuller agrees that the CKX Group may, in addition
to, and not in lieu of, all other remedies to which it is entitled under the
Stock Purchase Agreement, and proper evidentiary showing, obtain expedited
temporary or preliminary equitable relief, including a temporary restraining
order and/or preliminary injunction (or similar order) from any court having
personal jurisdiction over him.  3.2Reasonable
Restrictions.  Mr. Fuller
acknowledges and agrees that the restrictions and covenants contained in this
Agreement are reasonably necessary to protect the goodwill and  4


legitimate business interests of the CKX
Group, including, without limitation, the CKX Groups Confidential Information
and other business relationships and that the restrictions are not overbroad or
unfair (including in duration, geographic territory or scope).  Mr. Fuller understands that the
covenants set forth herein are essential elements of the consideration
underlying the Stock Purchase Agreement.  3.3Reformation.
Whenever
possible, each provision of this Agreement will be interpreted in such manner
as to be effective and valid under applicable law, but if any provision of this
Agreement is held to be prohibited by or invalid under applicable law, such
provision will be ineffective only to the extent of such prohibition or invalidity,
without invalidating the remainder of this Agreement.  If a Court determines that at the time this
Agreement is presented for enforcement any provisions are overly broad or
unenforceable, the parties agree that the Court shall reform the Agreement to make
it enforceable to the maximum extent possible and shall enforce the other terms
as written.  3.4Attorneys
Fees.  The CKX Group shall be awarded
its reasonable attorneys fees incurred in enforcing this Agreement, together
with prejudgment interest on any damages awarded for any breach of this
Agreement; provided, that, to the extent that the CKX Group does not prevail in
any action to enforce this Agreement, the CKX Group shall reimburse Mr. Fuller
for all reasonable attorneys fees incurred by Mr. Fuller in connection
with defending himself against such action.  4.Miscellaneous
Provisions  4.1Governing
Law; Submission to Jurisdiction. 
This Agreement shall be governed by and construed in accordance with the
laws of the State of New York, without regard to its conflicts of laws
principles and without regard to the conflicts of laws principles of any other
jurisdiction.  Each of the parties hereto
hereby irrevocably consents to the non-exclusive jurisdiction of the United
States District Court for the Southern District of New York or the courts of
the State of New York located in New York County, New York, in any suit, action
or proceeding based on or arising under this Agreement and waives the defense
of an inconvenient forum to the maintenance of such suit or proceeding.  4.2Entire
Agreement.  This Agreement sets forth
the entire agreement and understanding between the parties hereto with respect
to the subject matter hereof and supersedes any prior negotiations, agreements,
understandings or arrangements between the parties hereto with respect to the
subject matter hereof.  This Agreement is
entered into separately and apart from the Stock Purchase Agreement between the
parties entered into contemporaneously with this Agreement, and neither this
Agreement nor such Stock Purchase Agreement shall supercede each other, but
each of this Agreement and the Stock Purchase Agreement shall be separately
enforceable according to the individual terms of each.  4.3Amendment.  This Agreement may be amended only by an
instrument in writing executed by the parties hereto.  [Signature Page Follows]  5


IN WITNESS WHEREOF, the CKX Group has caused
its duly authorized officer to execute this Agreement and Fuller has executed
this Agreement as of the date first above written.  /s/ Simon FullerSIMON ROBERT FULLERSPORTS ENTERTAINMENT ENTERPRISES, INC.,By:
  /s/ Kraig FoxName:
  Kraig FoxTitle:
  Executive Vice President and
  Chief CorporateDevelopment OfficerCKX UK LIMITED, a company incorporated under
  the laws of England and WalesBy:
  /s/ Kraig FoxName:Title:  6