|   Trade Shows                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
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|  **USDA                        Sponsored & Endorsed Shows****Domestic                        Marketing Opportunities****International                        Marketing Opportunities****Embassy                        Trade Show Links**   
**USDA Endorsed and                Sponsored Shows**
***USDA Sponsored                        Shows:***USDA is involved in all aspects                        of show management and provides related                        services, including: *Assistance                                in sample product shipment,                                rental of floor space, booth                                design/layout, and marketing the                                show to potential exhibitors                                (primarily via mass mailing,                                invitations to special events,                                printing show directory) and                                hotel reservations for show                                participants.*USDA staff from Washington and                        the local U.S. Embassy provide support to                        exhibitors. ***USDA                        Endorsed Shows:***USDA                        recommends these as best avenues to enter                        prospective market for consumer-oriented                        foods, and provides limited services                        related to these shows, including:*Marketing,                                mailing advertising material,                                referral to show organizer,                                setting up information booth or                                national pavilion, pre-show                                promotion, invitation of                                potential buyers.*Recommendation                        is based on market potential and                        commitment of USDA staff in the overseas                        posts. USDA staff overseas provides most                        of the related services.
**Agricultural Marketing                Opportunities**FAS has a collection                of marketing opportunities for exporters and                nonexporters interested in food and agriculture.                Highlighted opportunities range from seminars to                trade shows from around the world. It includes                FAS trade shows and related events. 

The listing is                classified into two categories:
- International                        Export Opportunities 
- Domestic Events 

**Embassy                Trade Show Links******USDA staff                at overseas Posts and Agricultural Trade Offices                (ATO) assist in the planning and preparation of                local trade shows. Additional information is                available from the Post and ATO home pages.
- Paris --  Upcoming Events
- Vienna --  Agricultural and Food                        Trade Shows in the Region
- Taipei --  Food Shows
- Mexico --  Mexican Trade Shows
- Hamburg --  Upcoming German Trade                        Shows
- Shanghai --  Asian Food Shows
- Hong Kong --  ATO Activities Update

*Last modified: Thursday, January 14, 1999*

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