BEFORE THE

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

WASHINGTON, D.C.

)

U.S.-Colombia Combination )

Frequency Allocation Proceeding ) Docket DOT-OSTAPPLICATION OF JETBLUE AIRWAYS CORPORATION FOR CERTIFICATE

OF PUBLIC COTIVENIENCE AND NECESSITY FOR FOREIGN SCIIEDULEI)

AIR TRANSPORTATION

Communications with respect to this document should be addressed to:

James G. Hnat Jonathan B. Hill

Executive Vice President & Sarah J. McGinley

General Counsel Dow Lohnes PLLC

JetBlue Airways Corporation 1200 New Hampshire Ave., NW

ll8-29 Queens Boulevard Suite 800

Forest Hills, NY 11375 Washington, D.C. 20036 jim.lnat@jetblue.com (202) 776-2000

jhill@dowlohnes.com

Robert C. Land smcginley@dowlohnes.com

Senior Vice President for Govemment

Affairs & Associate General Counsel Counsel for

JetBlue Airways Corporation JetBlue Airways Corporation

P.O.Box1927

Rockville, Maryland 20850

30t-279-9727

robert. land@j etblue. com

September 15,20ll

)

)
BEFORE THE

DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY

V/ASHINGTON, D.C.

)

U.S.-Colombia Combination )

Frequency Allocation Proceeding ) Docket DOT-OSTAPPLICATION OF JETBLUE AIRWAYS CORPORATION FOR CERTIFICATE OF

PUBLIC COI{VENIENCE AND NECESSITY FOR FOREIGN SCHEDULED AIR

TRANSPORTATION

Pursuant to the Department ofTransportation's ("DOT") Notice Inviting Applications,

served August 31,2011, JetBlue Airways Corporation ("JetBlue") respectfully submits this

application for a Certificate of Public Convenience and Necessity and requests the Department to

designate JetBlue to the Colombian government authorizing JetBlue to engage in foreign

scheduled air transportation pursuant to 49 U.S.C. $ 41102 ofpersons, property and mail

between Fort Lauderdale, Florida and Bogotá" Colombiautlhzng 7 frequencies per week

commencing on or about January 15,2012.

The grant of such authority is consistent with the Open Skies Agreement between

Colombia and the United States, signed May 10, 2011 (the "Agreement"), that became effective

through the exchange of diplomatic notes as of August 26, 2011. Under that Agreement, 2l

scheduled combination frequencies are immediately available and2l scheduled combination

frequencies will become available on January 1,2012.

As demonstrated below, JetBlue fully complies with all requirements for the Department

to grant it 7 of the 42 the additional frequencies under the Agreement for JetBlue's proposed new

)

)
service, which will provide the first truly low cost, high quality, and award-winning service

between the Fort Lauderdale/Miami area and Bogotá" Colombia.

JetBlue is a Delaware corporation with its principal office located at Il8-29 Queens

Blvd., Forest Hills, NY 11375. JetBlue is a citLen of the United States as defined by 49 U.S.C.

$ 40102(a)(15)(c), as amended, and is fit, willing and able to provide the services contemplated

by this application. JetBlue holds certificate authority including a Certificate for Public

Convenience and Necessity for Interstate Air Transportation issued on February 4,2000, Order

2000-2-7 (see DOT Docket 99-5616) and a Certificate for Foreign Air Transportation issued

l|d.ay 7,2007, Order 2007-7-3 (see Docket 05T-2007-27790) and numerous exemptions for

foreign operations by Notice of Action Taken (see. e.g.. NOAT dated September 8,2009

(Docket OST-2004- t8796) (Renewal for Nassau, Bahamas); NOAT dated May 1 l, 2009

(Docket OST-2009-0101) (St. Lucia); NOAT dated May 11,2009 (Docket 05T-2009-0096)

(Barbados)) and an Experimental Certif,rcate of Public Convenience and Necessity to provide

service between Orlando, Florida and Bogot4 Colombia dated June 30, 2009 (Order 2009-9-4,

corrected). JetBlue requests that the Department take official notice of the information contained

in those dockets pursuant to Rule 24.

The frequencies requested herein are for the transportation of persons, property and mail

in combination service between Fort Lauderdale, Florida (FLL) and Bogot4 Colombia (BOG).

JetBlue will operate these routes with Airbus 4320 aircraft, which carry 150 customers in an allcoach configuration.l

In response to the questions presented in the Department's Notice at page 2, JetBlue

provides the following information:

t Even with our Even More Space seating option, the average pitch on JetBlue's 4320s provides passengers wittr the

most legroom in coach of any U.S. carrier.
A. JetBlue currently provides service on a daily basis between Bogota" Colombia and

Orlando, Florida. It operates these routes with its A320 aircraft, which are configured to seat

150 passengers.t This service is provided year-round, and there are 13-16 connections through

JetBlue's focus city, Orlando, Florid4 depending on the season.3

B. JetBlue requests 7 frequencies that become effective January 1,2012 or, if

available, 7 frequencies from those that are immediately available. JetBlue plans to inaugurate

daily nonstop søvice from Fort Lauderdale, Florida to Bogotá beginning on or about January 15,

2012 on a year-round basis. Flights will connect with flights from the New York City area.

JetBlue is seeking a schedule that departs Fort Lauderdale in mid-morning and departs Bogotá in

early to mid-afternoon.

C. JetBlue currently operates Airbus A320 and Embraer E190 aircraft. Based on its

current order progranL JetBlue expects to operate a fleet of 120 4320s and 49 E190s at the end

of 2011. Aircraft necessary for the FLL-BOG service will be taken from its current fleet of

4320s or new atrcraft, which are on firm order to be delivered in 201 I and 2012. All aircraft

will be compliant with FAR-36. JetBlue will apply to the Colombian govemment for operating

authority once selected by DOT.

D. JetBlue will only be able to provide the proposed service if it receives all 7 of the

requested frequencies for its proposed daily service between Fort Lauderdale and Bogotá

In further support of its application, JetBlue submits the following:

2 JetBlue has consistently expressed interest in providing services to Bogota not only from Orlando but also from

Fort Lauderdale. In the 200712008 U.S.-Colombia Combination Frequency Allocation Proceeding, JetBlue sought

14 frequencies and designation authority to operate such services. JetBlue requested these frequencies for the

tansportation ofpersons, property and mail in combination service between both Orlando, Florida and Bogoki,

Colombia and Fort Lauderdale, Florida and Bogotá, Colombia. The Departrnent awarded JetBlue seven frequencies,

along with the wrderlying economic authority, for its proposed Orlando- Bogotá services.

3 JetBlue presently holds an Experimental Certificate forÞublic Conveniencé and Necessity for Route 893, issued by

Order 2009-9-4, effective August 31,2009 for service between Orlando, Florida and Bogotá, Colombia that expires

August 31,2014.
1. JetBlue's schedule, flight numbers, complete routings, including behind

connections from JetBlue's focus city of Fort Lauderdale, Florida" and departure and arrival

times for the proposed service are set forth in Exhibit 1. JetBlue offers one class of service with

free DirecTV and SiruisXM Radio provided at each customer's seat.a JetBlue also offers 34-38'

of legroom for all seats, which is the most legroom in coach of any U.S. ca:rier.t The service

will be offered seven days a week on a year-round basis. Should demand indicate, and the

Department allocate additional frequencies upon JetBlue's request, JetBlue has the ability,

perhaps unique in the industry as a result of its robust aircraft order, to dedicate additional

aircraft to the route as necessary due to JetBlue's new aircraft delivery schedule for the next two

yeafs.

2. JetBlue currently provides more than 40 mainline large-jet daily flights from Fort

Lauderdale. As shown below, JetBlue views Fort Lauderdale as a growth market and continues

to expand its service to and from Fort Lauderdale6:

86 FLIto ALL: departures over time

45

40

35

30

25

20

15

10

5

0

ø Depts/day

t! !,

o

CL

tt

o

5

.!

CL

o

E¡

o

u0t!

o

t!

20tt

Q3

2009

Q3

200s 2006

Q3 Q3

2007 2008

Q3 Q3

20to

Q3

4 DirecTV and SiruiÐOVl Radio service maynot be available on all flights.

movies are provided.

s Based on the average fleet-wide seat pitch of U.S. airlines.

Whe,n unavailable, compl i m sntary
3. Since 2005, JetBlue has been growing in Fort Lauderdale at an annual average

rate of 5%o in O&D passengers per day, 7% n seats per week, and 9o/o in departures per week.

An illustration of this growth may be seen in JetBlue's increases in service from Fort Lauderdale

to Boston, Nassau, and Puerto Rico:

rtures

July 2009"- t,Julv. 20tr1.,

FLL.BOS

FLL.NAS

FLL.SJU

3

2

2

5

3

J

4. Due to JetBlue's consistent grolvtb JetBlue ranks second among carriers in the

Fort Lauderdale market for the average number ofpassengers daily each way:

PDEWs

Average PDEWs share

#L WN 4,594

#2 86 4,293

#3 DL 4,L65

#4 NK 4,163

t8%

L7%

76%

t6%

JetBlue averages 78 flights per day out at FLL, which during the winter peak rises to an

average of 102 flight per day. Based upon average weekly flights and average seats, the

percentage of service and seats out of FLL to major population centers by ca:rier is as follows:

Carrier % Fliehts % Seats

BOS

B6 76% 75o/o

NK 24o/o 25%

NYC

B6 48% 460/o

co t6% L7%

DL L8% L7o/o

NK 72% LSo/o

WN 60/o 5%

6 Source: Schedule Daily Summaryprovided by Diio

6
WAS

WN 43% 42o/o

NK 28% 3L%

B6 29% 27%

Source: Schedule

5. JetBlue's operations are fully consistent with the aviation relationship between the

United States and Colombi4 including the Open Skies Agreement currently in effect.

6. JetBlue's proposed FLL-BOG service would provide significant public interest

benefits. JetBlue's proposed service would substantially develop the U.S.-Colombia market by

increasing the full-service, low-fare options available to consumers seeking convenient and

affordable transportation to Bogotá from southem Florida. Currently, only one other U.S. carrier

offers full-service transportation to Bogotá from Miami, not Fort Lauderdale. Only two carriers,

Spirit and Avianc4 provide daily nonstop service between Fort Lauderdale and Bogotr! and one

carrier, Aires, a Colombian catrier, provides nonstop service four times per week. JetBlue's

entrance into this market will provide travelers with additional options for high quality, low fare

travel thereby increasing consumer choice and competition.

7. JetBlue anticipates that the initiation of its proposed FLL-BOG service will

decrease fares. Typically, when a low-fare carrier enters a market, average ticket prices drop in

that market. When Spirit started FLL-BOG service, base ticket prices dropped significantly on

the Miami/Fort Lauderdale-Bogotá route where American Airlines was the only U.S.

competitionT:

t Source: U.S. DOT T-100 data provided by Diio
I

t

I

s2s0

Szoo

s1s0

s100

Sso

So

.]--"-'-----'--'.-------.-

I

MIA/FLL-BOG average passengerfare: i

AA and NK only

o

t!

o

àoc

o6

6

l!

CL

c¡

ùol!

o

l!

*Average fare

NKentry

2005 2006 2007 2008 2009 2010

8. While Spirit's entry into the market did lower average fares, Spirit's impact on the

cost oftravel is less clear. In reality, consumers have no low-fare option when traveling between

Miami/Fort Lauderdale and Bogotri Colombia. Spirit, recently dubbed in the Wall street Joumal

as 'the proponent of fees for nearly everything airborne,"s charges consumers 'bptional fees" for

services ranging from advanced seat assignments to carry-on bags to a glass of water or a cup of

coffee.e These services are offered by JetBlue as part of its base fare, and, when added to

Spirit's fares, they raise the true cost of travel to a level above what JetBlue charges.

9. JetBlue presently anticipates charging the following fares for service to Bogotá:

$120-$210 from Fort Lauderdale; $220-$310 from New York; $230-$320 from Boston, and

$220-$310 from San Juan. These fares include advance purchase from 21 days to walk-up fares.

8 Susan Carey, Spirit Air's New Fi¡sfi Lewing Fee for Passes. Wall St. J., Jrure 22,2011, available at

htþ://online.wsj.com/article/S8100014240527023039367M57&00210833335244.hrn1 (September 8, 2011).

e Secretary LaHood called Spirit's carry-on baggage fee "a bit outrageous" when speaking aùout the airline's hidden

and unfair fees. Dan Reed, Spirit Airlines' $45 Carry-On Fee Meets Resistance. USA Today, April 13, 2010,

available at htþ://www.usatoday.com./travel/flights/2010-04-13-airlinefeesl3_ST_N.htu (September 14, 201l). By

contrast, JetBlue has no similar hidden fees.
10. Although JetBlue's fares appear slightly higher at first glance, a comparison

between Spirit's curre,nt fares and JetBlue's proposed fares for tickets purchased 2l days in

advance reveals the following:

1 l. In addition to the standard baggage fees noted above, many travelers on Spirit will

incur further charges for selecting 'bptional" services that JetBlue provides at no additional cost.

For example, Spirit charges passengers an additional $1-$50 for an advance seat assignment;

JetBlue passengers who select their seats prior to flying incur no charge. Similarly, Spirit

charges p¿Nsengers fees ranging from $1-$15 for snacks and beverages, including water, while

flytng. JetBlue passengers have access to a wide range ofbrand-name snacks and drinks at no

additional charge. These add-on fees suggest that most passengers will pay far less yet receive

more complimentary fuIl-service air transportation when flying JetBlue.

12. JetBlue provides a high-end travel experience at a reasonable cost. This type of

service is not currently offered in the Miami/Fort Lauderdale- Bogotá market, which is primarily

served by American Airlines and Spirit. As shown in the chart below, JetBlue offers a unique

product in this market:

Lowest Structural Fare with

2l Dav Advance Purchase

Free DirecTV and No entertainment;

SiriusXM Radio or
complimentary

movies; Free snacks;

Free beverages

snacks and beverages,

including water,

onboard

purchase snacks

onboard; Free

beverages

Overbookine No Yes Yes

Fees for Check-In No Starting November 1,

2011, $5 fee per

customer for agent

printing a boarding

pass; $1 fee per

customer for airport

kiosk check-in

No

Comfort for

Passengers

Most legroom in

coach of any U.S.

carrier; Reclining,

leather seats; 34-38"

seat pitch in coach

Reduced legroom; 30-

31" seat pitch in

coach (only 8 seats

above 31")

Reduced legroom;31-

32" seat pitch in

coach 8737,8757,

13. Similarly, JetBlue's entrance into new markets has proven beneficial for

customers and markets alike. For example, in the Orlando-Bogotá market at the inception of

JetBlue's service, there were only 20 passengers daily each way. In just one year, JetBlue grew

the market size over 500o/o, as defined by passengers daily each way, with a 160á decrease in

average fares, oflering both leisure and business passengers a nonstop, year-round service at

lower prices as this historical data shows:

4Q08 4Q09

Tot¿VAverâge. ,':;:; 8i216',"",,. :. 22;0 DL

NK

Marketing -Ï":::- passengers Marketing -1:^::g:- passengers

carrier '--i;;--. per day carier 'ï;;* per day

s2s2 19.0

$176 112.0

9344 1.5

s264 2.7

$123 tt.z

AA

CO

DL

NK

$359 12.0 AA

$336 2.2 AV

9292 1.0 86

$117 6.8 CO

TotriÏAveiageìi:.'. : : :'.:'.:523t''r, ., r'.-ffi¡J:

zo Chânget ,' ,, -160/0 s66vo

10
14. Further examples provided below illustrate how JetBlue's entrance into a market

historically causes fares to drop significantly while increasing traffic as much as 50o/o to the

destinations served I o:

Barbados

Airline

4Q08

Averagê Fare Pai¡sengeiSper Da¡¡

4Q09

iNrline Average Fare Passengersper Day

AA

AC

BW

DL

JM

US

Total/Average

$ 298

$ I,ogg

$ 582

$ 199

$ 580

$ 195

$ 298

AA

B6

BW

DL

JM

US

Total/Average

, 

o/oQþ¿¡gg

$ 213

$ 179

$ s+s

$ tgg

$ zss

$ 188

$ lgs

-33.20o/"

145.65

96.51

0.06

0.69

0.06

1.89

244.85

99,50%

121.28

0.06

0.06

0.69

0.28

0.37

122.72

Airline

St. Lucia

4Q08 4Q09

Average Fare Passengersper Day Airtine Average Fare Passengersper Day

AA

DL

US

Total/Average

$ 342

$ 303

$ 529

38.13

0.06

31.06

3.86

0.72

73.81

60.60%

40.65 AA

4.16 AC $

1.15 86 $

260

787

217

343 45.96 DL 8 282

us $ 265

Total/Average $ Z¿S

% Change -29.10o/o

t0 Source: U.S. DOT O&D and T-100 dataprovided by Diio

1l
Kingston Jamaica

4Q08 4Q09

Dom Mkþ Al Average Faré,, þ¿.*ngers per Day::. Do¡n'M¡g ¡¡ Average Fare Paqçengers per Day

AA

co

DL

JM

NK

UA

US

Total/Average

$ ztt

$ 318

$ 221

$ ¡s¿

$Mz

$ s¿z

$ zgz

$ 212

39.1 3

0.32

6.86

1.09

7.96

0.09

0.42

55.85

AA $ 181

86 $ rA+

co $ 321

DL $ lgz

JM $ 238

NK $ 208

roø¡noérqgé', S 186

, VoGhange . -12.20%

33.14

64.2

0.26

7.06

1.85

2.23

108.73

94.70%

15. The number of Colombians living in the United States is quickly growing, driving

the need for affordable service, like the service JetBlue provides, to Bogotá According to the

2010 U.S. Census, the Colombian population in the United States grew by 93Yobetween 2000

and 2010 and is currently approaching one million people. Current Colombian population

centers includell:

Region Total Population Hispanic Population Ilispanics of Colombian

Oriein

New York 19,500,000 3,275,000 172.000

Florida 18,538,000 3,987,000 295,000

In the Miami/Fort Lauderdale metro area alone, Colombians represent the third largest ethnic

groupt2:

16. JetBlue is uniquely positioned to best serve Colombian travelers given its

presence in cities with sizeable Colombian populations. JetBlue has major operations, called

tt Source: Hispanics of Colombian O"ign in the US, 2009, provided byPew Research Center

I2
focus cities, in New York (JFK) and Florida þoth FLL and MCO), which are the two regions

with the highest concentrations of a Hispanic population with Colombian origin as reported by

the 2010 U.S. Census. Indeed, in addition to offering direct service to Florida" JetBlue would

offer connecting service to the significant Colombian population center in New York as well as

Boston and San Juan, Puerto Rico. See Exhibit 1.

17. JetBlue already focuses significant advertising efforts directed at the Spanish

speaking population in these cities and the addition of a new departure point in Fort Lauderdale

will fit into this existing source ofpassengers for JetBlue. Recent examples of JetBlue's Spanish

advertising in these cities are attached as Exhibit 2.

18. JetBlue has developed a sound business plan for its foreign operation that has and

will continue to provide the traveling public with the same outstanding service that JetBlue

customers have experienced domestically. So far, in 2011, JetBlue has received several

prestigious awards, including JD Power and Associates' Top Low Cost Airline for Customer

Satisfaction (JetBlue has received this award for an unprecedented seventh year in a row), Travel

2011 Editor's Choice Awards' Best Value Airline (Domestic), Most Customer Friendly Airline,

and Best Coach Class Experience, and About.com's Best U.S. Budget Airline. A full list of

JetBlue's awards is available at Exhibit 3.

19. JetBlue currently holds blanket certificate authority to provide combination

service to all countries that have entered into an Open Skies Agreement with the United States

where that agreement is in force. (See Order 2007-7-3, Docket 05T-2007-27790 (July 10,

2OO7)). Other current international destinations are as follows:

Aruba Barbados/Bridgetown

Bermuda Cancúru Mexico

t' Source: 2009 American Community Survey provided by Pew Research Center

13
Kinsston, Jamaica La Romanq Dominican Republic

Liberi4 Costa Rica Montego Bay, Jamaica

Nassau, The Bahamas Puerto Plata" Dominican Republic

Punta Cana. Dominican Reoublic San José, Costa Rica

Santiago, Dominican Republic Santo Domingo, Dominican Republic

St. LuciaÆIewanona St. Maarten

Turks and Caicos Islands

20. JetBlue's application poses no environment or energy issues, and its service will

be operated with Stage 3 aircraft. Approval of this application will not result in the near-term

consumption often million or more gallons of fuel. JetBlue anticipates that the Fort LauderdaleBogotá service will consume approximately 2.2 million gallons of fuel annuallybased on one

daily roundtrip flight. Further, JetBlue anticipates no difficulty in obtaining the needed fuel in

Fort Lauderdale or Bogotá

21. Unlike any competitor presently offering service from the MiamilFort Lauderdale

area" JetBlue offers numerous extra benefits to its customers that are not offered by American

Airlines or Spirit. For example, unlike Spirit, JetBlue allows customers to bring one bag free of

charge on flights.l3 JetBlue, as a matter of policy, does not oversell its flights. Further, while

onboard, JetBlue provides customers with an array of entertainment options as well as a wide

assortment of complimentarybrand-name snacks and drinks. This type of customer service

would be unprecedented for the Fort Lauderdale- Bogotá market.

22. If awarded 7 frequencies for the Fort Lauderdale- Bogotá market, JetBlue believes

it can and will provide the traveling public greater benefits than other carriers presently in the

market, American and Spirit, and any carrier that may apply that is not presently in the

Colombian market.

t4
Conclusion

For the foregoing reasons, JetBlue respectfully requests that the Department grant its

Applicationfor 7 frequencies per week for persons, property and mail, between Fort Lauderdale

and Bogotá, Colombia; designate JetBlue for such service to the Colombian Government; and

provide any such other relief as it may find to be in the public interest including integration

authority with JetBlue's other and future certificate authority.

rllv submitted.

lf/M/rl/ 7/ø '¿'r u

Jonathan B. Hill

Sarah J. McGinley

Dow Lohnes PLLC

September 15,20lI

1200 New Hampshire Avenue, NVy'

Suite 800

Washington, DC 20036

(202) 776-2000

jhill@dowlohnes.com

smcginley@dowlohnes. com

Counsel for JetBlue Airways Corporation.

13 The first checked bag free policy pertains only to JetBlue-operated flights and does not apply to interline or codeshare flights.

15
EXIIIBIT 1

Proposed FLL-BOG service

FLt-BOG

Flight XXX

Departs: 10:30am

Arrives:2:15pm

(Elapsed tíme: 3.75 hours)

BOG-Ftt

Flight XXX

Departs:3:L5pm

Arrives:7:00pm

(Elapsed time: 3.75 hours)

Behind Gateway Service

New York City - ¡LL{1l

Departs: by 6:30am

Arrives: by 9:15am

(Elapsed time: 2.75 hours)

FLL - New York City(l1

Departs: after 8:30pm

Arrives: by 1:00am

(Elapsed time: 3.0 hours)

Behind Gateway Se¡vice (single connections both directions)

JFK

LGA

EWR(2)

BOS(3)

SJU

1) Direct service between BOG and New York City will

depart/arrive JFK, EWR, or LGA based on season

2) EWR will connect both directions in winter months only

3) BOS will connect both directions in peak periods only

t6
EXHIBIT 2

Bulletin Boards:

I7
:. :':

18
¿cÜMÜ l-{'4ßLÅ5 tgry.

¿lçu¡ nr'¡ rr'.j BÜGÜîÄl:

i .ømllrffi

ijetBl[é

H,4ß1,4S

Radio Advertisement:

PROJECT:

DATE:

Bogota Live Read

August 4,?OIL

English

JetBlue offers tons of nonstop flights, because you shouldn't have to make a connection on your

way to connect with family. Like their daily nonstop service from Orlando Intemational Airport

to Bogot4 Colombia. Book now at jetblue.com/ español.

Spanish

JetBlue ofrece varias rutas sin escalas, porque no deberías tener que hacer conexiones de vuelos

para poder conecta¡te con tu familia. Como el servicio diario sin escalas desde el Aeropuerto

Intemacional de Orlando hasta Bogot4 Colombia. Hazyatu reservación en jetblue.com/español.

t9
EXHIBIT 3

Year Award

2011 Ðest Airline Website Booking Ëxperience

2011 Best {..!.S. ffiudget,&íriine

2011 Ëxcetlent Web Service 2t1 0

2010 #1 Airfine tsrand

2010 ClÕ f t0 Award Honq:ree

Source

U.S. A¡r Travelers'Choice Award

About,com

Compuware Gontez Web & Mobile Performance Awarcls

Passenger Choice Awardsrt, Ait'line Passenger

Experience Association (APEX)

2010 Brand Keys Customer Loyalty Engagement lndex@

CIO Magazìne

2A11 tsest Value Airline (Ðomestíc), fMost Customer Friendly Travet 2011 Editor's Chaice Awarcls

,Airline, ar¡d Best Coach CIass Experience

2011 Top Low Cost Airlíne for Customer $atisfaction JD Power and,Assocrafes

2010 Top Low Cost .Airline for Custorne¡' Satlsfaction JD Power aricl Assoc¡'afes

2010 Spot on list of Top Technology Innovators Across lnforntation Week 500

Aw¡erica

zUA Top Ra{ed Large Ðomestic Aírlíne'for Fconomy and Zagat Airtine Survey

'ßest In-flight Entertainment' for Donlestic Flights

2010 Best Cabln Arr¡biance

2010 Best Concessions Frogranr Design {T5i"¡FK) ARIV's 8es¡ Airporl anc! Concessionaires Awards

2A1t Most Unique Services {T5/JFK} ,4RN's Eesi Airport and Concessionaires Awards

2010 Ëest Överall Concessions Progrann (T5/.iFK) ,AR,V's Best Airpoti and Concessionaires Awards

2010 Best e oncessÍons &4anagement Tean'r {TSiJFK) ARfu's Besf A it'poft ancl Concessionait'es AwarcJs

2010 Best Coach-Class Fxperience

20

SrnarierTravel Editors' Choice Awards
Year Award

2010 ftrlost Customer-Friendly Airlíne

2A10 Most Fet-Friendly Âírline for Carry-on Fets

2009 Best A"írìine Brand

2009 Eest Envíronrnental Campaign - Jett¡ng to Green

2t09 Best Rated Large Domestic AirlÍne in the Econorny

Categoe"y

2009 #1 Åirllne Brand

2009 Richard A. Griesbach A,ward of Ëxcellence Wìnner

2009 #1 {J.S. Routes/Single-Cf ass Service AÌrline

2009 Top-Rated Large Domestic AÌrline - Economy Seatíng

2009 Ëest $n-Ftight Ëntertaínment - tomestic

2009 5th Ailnual Ëxtra MÍles Awards

2009 Clt 1t* A,ward F{onoree

2009 Top Lcw Cost Airlìne for Customer Satisfaction

2009,4[GA Corporate Leadership.4ward

2A08 Best Large U.S. Economy Class

2008 Best lnflight Hntertainrnent

2008 Most Ëco-Friendly

2008 Silver Fiaf o- Best Environnrental Campaign -'letting to

Green

Source

SmarterTravel Editors' Choice Awards

SmarferTravel Editors' Choice Awards

2009 Brand Keys Customer Loyalty Engagement index@

Cause Marketing Forum

Zagat Airline Survey

2009 Brand Keys Customer Loyalty Engagement /nder@

ACI-NA 2000 Airport Concessions

Conde Nast Traveler

Zagat Aitline Survey

Zagat Ait'line Survey

Budget Travel Magazine

CIO Magazine

J.D. Power and Assocrafes

AIGA - The Professional Association for Desion

Zagat Airline Survey

Zagat Airline Survey

Zagat Airline Survey

Ca tt se M arketing F oru nt

21
2008 Best Onboard Ëntertainment, Ðomestíc Airline SmarTerTravel 2008 Readers' Choice Awards

2008 Top Lcw Cost A,irline for Customer $atisfaction J.D. Power and,Assoc¿afes

2007 Eest ü*mestic,4irline Candé Nast Travelet' Readers' Choice Awards

2007 Top Low Cost Aírline for Customer Satìsfaction J.D. Power and Associafes

Year

2008 Best ln-Seat Comfort

Award

2007 Best hiorth Arnerican Low Cost Airline

2007 W<¡rtrd's Most Retiable Å320 Fleet

2007 #'f Åirline Brand

2007 Best Low Cost/No Frills Âirline

2007 l*eading Frovider of Ðornestic Åírfare Deals

2007 Best l"i.$. Airline

2AOT #2 ¡"ateei airline

Source

SmarterTravel Readers' Choice Awards

Skytrax World Airline Awards

Airbus Operationa I Ëxcellence Award s

2007 Brand Keys Customer Loyalty Engagement lndex@

OAG. 2007 Airline of the Year Awards

Travelzoo Awards

Airline Quality Ranking Survey

University of Nebraska at Onaha Aviation lnstitute and W.

Frank Barton School of Buslness at Wlchita State

University

Travel + Leisure, Wa-ld's Best Values Awards

Fortune ntagazine, #3 rated airline

Market Metrix

Conde Nast Travelet'. Readeis' Choice Awarcls

llanbay Research lnstitute 2006 Travel Demand Today

Repoft

2007 Best Domestic Ainline for Value

2007 lMost Admired Companies

20A7 Eest Airline fsr Custor¡rer $atisfaction

2006 ffiesf Ðornestic Airline

2006 Extra fulile Award (shut-eye/snackbar services) Fromnter's Budget Travel

2006 Top tJ.S. Airline for tonsurner Ðernand

22
20t6 Best tonrestic Airiine for Value

2006 #1 Airfìne Brand

2006 [-f ighe*t Low-Cost Carrier Çustorcer $atisfaction J.D. Power and As.socrafes

2006 Best Li.S. Airlíne

Year Award

2000 Best üonrestic Airtine

2006 tsest Lciw Costll\lo Frilts Airline

2006 Eest Aìnline Vaiue

2006 Fassenger Service Award

2005 Best Value for Cost

2005 Best Low-tqst tarrier

2005 Best tsmestic Aíriine

2005 Best Âirline for Econorny Class

2005 ffiest Low-tost Carrler

2AA5 #1 Å,ir^line Brand

2005 #2 ilo¡-¡restia Airlirie

2005 Great $ay Marketing Åward

2005 #10 Top FerforminE iMedium Airline

2A05 #1? fl+Tost lmproved Medíunr AÍrfine

Source

Travel + Leisure World's Best Values Awards

Travel + Leisure, 20A6 Wa'ld's Besf Values Awards

2006 Brand Keys Customer Loyalty Engagement lndex@

Airline Quality Ranking Survey, University of Nebraska at

Omaha Aviation Institute and W. Frank Barton School of

Buslness at Wichita State Universíty

OAG Airline of the Year Awards

Entrepreneur Magazine

Air Transport World Magazine

Condé Nast Travelet-Busúiess Travel Awards

Conclé Nast Travelet-Bus¡ness Travel Awarcls

Conde Nast Traveler Readers' Choice Awards

G lob a I Traveler nt aga zin e

G loba I Traveler m aga zin e

2005 Brand Keys Customer Loyalty Engagement lndex@

Zagat Arrline Survey

Out & About Travel Magazine Travel Awards

Aviation Week & Space Technology Magazine TopPerforming Companies

Aviatìon Week & Space Technology Magazine, 2005 Top,

Performing Companies

23
Year Award Source

2005 #4,7 &, ð,8 Reasons to Love Your Country GQ Magazìne. "62 Reasons fo Love Your Country"

2OO5 Silver Award (JetBlue's $elf-Servíce Check-ln Kiosk) Eusrness Week Magazine, 2005 Annual Desìgn Awards

2005 #25 JeiBlue/Sky's The l-imit

2005 Fest 8i'anding

2005 World's tsest Low-Cost Ai¡'line

2005 #2 Aírline Ín ttorfh Arne¡'ica

?0O5 Top-l'lospitalÍty Airline

2005 Best Aírline Qua[ity

2005 tsest A,irline Service

2005 Corporate üomntunity Pantnership Award

2005 ffiest U.S. ,&irline üustorner Satisfaction

2005 tsest üornestÌc Airline

2005 Best Value for Cost

2OA5 Great Gay Marketing,Award

2OÕ5 #1ü Top Ferfnrn'ríng Medium Âirline

2005 #'tr7 &llost fmproved Medium Airline

Wired Magazi¡te. The Wi'ed 40 'hlasfers of technology

and innovation"

The Association of Travel Marketing Êxecutives (AfME),

2005 Atlas Awards

Skytrax Airline of the Year Survey

Skytrax Airline of the Year Survey

Markef Metrix Hospitality lndex

The Wall Street Journal Airline Quality Survey

The Assaciated Press, 2005 Annual Survey

American Red C¡oss

J.D. Power ancj Assocrales

North American Travel Journalists Association

Condé Nast Traveler Eusiness Travel Awards

Out & Al¡out Travel Magazine Travel Awards

Aviation Week & Space Technology Magazine TopPerforming Cantpanies

Aviation Week & Space Technology Magazine TopPerforming Companies

20A5 Sitver l{ward (..letBlue's Self-Service Check-ln Kiosk) Buslness Week Magazine Annual Design Awards

2005 JetBlute/Sky's T'he Limit

24

Wired MagazÌne, The 4A "masters of technology and
Year Award

2A05 Best Branding

2005 World's Best Low-Cost Airline

20A5 #? Åirlíne in North America

2005 Top-1"{ospÍtalltyAirline

2005 Best Âirline Quaiity

2005 tsest Åirline Service

2005 Corporate Community Partnership Award

2005 Best U.S. Airline

2005 tseçt U.S. Aírline Customer Satisfaction

2005 tsest Ðomestic Airline

2004 #'l Airline tsrand

2004 tsest {.J.S. Service

2004 Eesf torporate Service

2OO4 Best U.5. Airlirre

2004 Sest *ornestic Airline

20t/* Best Ðomestic.Airline

Source

innovation"

The Association of Travel Marketing Executives (ATME)

Atlas Awards

Skytrax Airline of the Year Survey

Skytrax Airline of the Year Survey

Market Metríx Hospitality lndex

The Wall Street Journal Airline Quality Survey

The Associated Press Annual Survey

American Rec/ Cross

Airline Qtrality Ranking Survey, University of Nebraska at

Omaha Aviation lnstitute and W. Frank Bafton School of

Bt;sness at Wichita State University

J.D. Power and Associates Repodg 2005 Airline

Satrrsfacfion I ndex Study

North American Travel Journalists Association

20A4 Brand Keys Custanter Loyalty Engagentent lndex@

Eusrness 2.0, 20A4 Omaha AviatÌon lnstitute's Quality

Ranking Survey

U STNE a st er n C or p ora t e Serylce

Airline Quality Ranking Suruey, University of Nebraska at

Ontaha Aviation Institute and W. Frank Barlon School of

B¿¡sirress at Wichita State University

Condé Nast Traveler, 2004 Reaclers' Cl¡oice Awards

Condé Nast Travelet-Busiress Travel Awards

25
Year

2004 Best Valuefor Cost

2004 #2 Ðor¡restic Airline

Award

2004 #2 Ðoniestic Airiine $ervice

2004 ûest üornestíc Åirfine

2004 f{ortÍr America's Leading Eudget Âirline

2OO4 Top 5 llornestic .Aírìine

?004 Best Low Cost Carrier ín the Wsrld

2004 Best Low Cost tarrier (Seconci Flace)

2004 ßest ín Executíve Travel

2004 Å.i¡-line Hxcellence Aurard, fliorth AmerÌca

2004 Best Low Cost Airline

20()4 Eest Cat¡in Staff, NoÉh Ameriea

2004 ffiest Åirline

2004 Favsrite U.S. Âírline

2A04 tulost Wanted l*ist

2004 Best Cornpany in North ,&meriea

2A04 Ëest CFO (John Owen)

2t04 Åi¡'iine Custorner å*oyaity Awarsi

Source

Conde Nast Travelet-Busrness Travel Av,tards

Travel & Leisure World's BesI Awards

Travel & LeÌsure World's Besi Servlce Reaclers' Poll

Awards

North American Travel Journalists Association. î-Star

Award

11th Annual World Travel Awards

Departures Reac{ers' Favorite Survey

G lol:al Traveler Magazine

E x ecutive T' avel M aga zine

E xecut ive Tra vel M aga zine

Skytrax, 2004 Airline of the Year Survey

Skytrax Airline af the Year Survey

Skytrax Ait'line of the Year Survey

New York Pre.ss Besl of Manhattan Readers' Poll

Salon.con¡, Readers' Cltoice

Goiham

Global Finance Magazine

I n slit utio n a I I nvestar M agazin e

Brandweek

26
Year Award

2004 Corporate $ervice Award

2003 Best D<¡mestic Airline

2043 Best Value for Cost

2003 ßest ü*mestíc A,irline

2003 #1 Aírlíne Brand

2003 #2 Ðomestíc Airline

2003 Top 5 Ðonrestic Airline

2003 #3 World's Best Low Cost AirlÍne (Best

Airlíne)

2003 Eest tsudget Airline

2003 Best LiS Åírline (Non-Major)

2003 Eest [-ow tost Ai¡line

2003 Eest [-o.w Cost Áirline

2A03 Best Cabin Staff, North America

2003 Airline of the Year

2003 frtorth .Anlerican Corporate Finance Ðeal çf the Year

2003 Airline Customer l-oyafty Awa¡"d

2003 lPt ofthe Year

2003 Marketíng Åward

Source

UnrTecJ Slafes lenn¡s Association, Eastern Ca'porate

Service Award

Condé Nast Traveler, 2003 Readers' Cltoice Awards

Condé Nast Travelet', 2003 Readers' Choice Awards

North American Travel Jout'nallsfs Association. Five-Star

AwarC

Brand Keys Customer Loyalty Engagentent /ndex@

Travel & Leisure Wo¡ld's Best Awards

Deparlures, Readers' Favø^ite Survey

U.S. Low Cost Eusriress Traveler World's Best A/'lines Awards

1}th Annual World Travel Awards

Busrness Travel News Airline Survey

Entrepreneur Magazine

Skytrax Airline of the Year Survey

Skytrax Ait'line of the Year Survey

AÌt'finance Journal Deal of the Year

Airfinance Journal Deal of lhe Year

Brandweek

Corporate F in a n ce M ag a zine

Airline Business Strategy Award

27
Year

20t3 ËdiÉors'Choíce

Award

2003 tutstanding Inflight Entertainment

2003 tutstandlng Safety Video

2A02 Best tomestic Airli¡re

2A02 tsest Ðornestic Airline, coach

2002 Eest üomestic Airline. Value For Cost

2002 Eest Dorr'estic Airf Íne

2002 #2 Ðomestic Åirfine

2002 Ëest [-eu'¡-Cost Carrier (Runner-|"]p]

2002 "Nt" Airline

2O0?- Ëditor'ç Chcice

2002 Marå<eter qf the Year

2002 #4 Brand ofthe Year

2002 Finance Å,ward

2002 Market å)evelopnrent Award

2002 Best Õverall Airiine

2002 Eest ènfllght or Onboard Servíce

2002 tsest t;rboard Entertainment

2002 Best U¡ríforms {Znd Flace)

Source

Travel-Holictay

Onboard Servrces Onboard Seryrbes Awarcls

Onboard Serwlces Onboard Serylces Awards

Concté Nasl lraveler', 2002 Reaclers' Choice Awards

Conde Nast Traveler, 2002 Readers' Choice Awarcls

Condé Nast Traveler, 2002 Readers' Choice Awarcls

Norfh American Travel Journalists Association, Five-Star

Award

Travel anc! Leisure, 2002 World's Best Awards

Buslness Traveler Best in Euslness Travel Awards

Enterlainment Weekly lt List

Worih

Adveftising Age

brandchannel.cont, 2002 Readers' Choice

Airline Business Ai'line Strategy Awards

Air Transport World Industt'y Achieventent Awards

Onboard Servlces Onboard Service Awards

Onltaard Servlces Onboard Servrbe Awards

Onboard Services Onboard Service Awards

AnboarcJ Servlces, 2002 Onbaat'cJ Service Awards

28
Year Award

2001 Eest Dan'ìestíc Airline, Coach

2001 tsest Ðcn'restic Airline

2001 #2 Ðon'lestic A,irline

Zjffi #2 Donrestic Airlìne

2001 Êest New Airline

2001 Favorite [.i.S. Airline

2001 Seal ofApproval

2001 "Å" Ratlng

2001 #2 Airline

2000 "lt" Åirline

Source

Conde Nast Traveler Buslness Travel Awards

North Anterican Travel Jout'nalists Association. Five-Star

Award

Condé Nast Traveler Reade¡'s Choice Awards

Zagat Ait'line Survey

Money

Orange County Register/Knight Ridcler

Diversion

Planetfeedback

Epinions,cam

Vanity Fair It List

29
CERTIFICATE OF SERVICE

I hereby certifu thatacopy of the foregoing Application for Certificate of Public

Convenience and Necessity for Foreign Scheduled Air Transportation was served this 15th day

of September 2011 via email transmission on the following persons:

Brett.Kruger@dot.gov

Esta. Rosenberg@dot. gov

carl.nelson@aa.com

iyoung@yklaw.com

kgeorge@broward.org

Deborah L. Kunkle