EX-10.11



 Exhibit 10.11 

			
	



	  	 APOLLO
 GROUPSM

 


 Apollo Group Marketing 
 Universal Affiliate Insertion Order 
  

			
	Purchase Order
No.:                                        
                  	  	Cost Center Code: 10-00682-00    
                            
		
	Month of Agreement: June 2012        
                            	  	Insertion Order
No.:                                        
              

  
  

							
	1. COMPANY & CONTACT INFORMATION
	
	MEDIA COMPANY MAIN CONTACT INFORMATION
				
	Media Company Name	  	Professional Diversity Network (“Company”)	  	Sales Phone	  	312-827-6444
				
	Company URL	  	http://www.profusional.com/index.php	  	Email	  	jkirsch@prodivnet.com
				
	Company Street Address    	  	150 N. Wacker Drive	  	Sales Fax	  	
				
	City/State/ZIP Code	  	60606	  	Tech Contact	  	Chad Hoersten                          
  
				
	Company Sales Contact	  	Jim Kirsch	  	Tech Email	  	choersten@ihispano.com

  

			
	2. AUTHORIZED DISTRIBUTION
		
	Authorized Distribution        	  	 ̈ Company Site(s) only: [list]
	  	 x Company and Authorized 3rd-Party Affiliate Sites: [list] ALPFA.ORG,
 LISTA.ORG, BRIGHT.COM, HACE.ORG

	  	 ̈ Other: [specify)

  

			
	4. CAMPAIGN COMPONENTS
		
	Order Collection	  	 x ̈ By Company (Apollo tracking pixel required)

         ̈ real time delivery

         ̈ other:_______

	  	 ̈ By Apollo (link out)
		
	Required Data Fields	  	Required “Qualified Lead” datafields are set forth in Exhibit A of the Standard Terms and Conditions.
		
	Order Reject Criteria	  	All “Non-Qualified Leads” as that term is defined in the Standard Terms and Conditions shall be rejected.
		
	Special Terms	  	The special terms, if any, set forth on Exhibit A hereto and incorporated herein by this reference, shall apply to the campaign(s) herein described.


  

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	4. LEAD PRICING AND SPECIFICATIONS

  

															
	Start
 Date

 
 07/01/2012
	 	End
 Date

 
 07/01/2013
	 	Campaign
Code  

PDN
	 	Campaign
Description  

Co-branded
site within
iHispano
	 	Lead
Cap  
 1,500
	 	Qualified
Lead Fee  

$100
	 	Total
 Budget

 
 $150,000

per
month


  

	
	 • $150,000 a month budget for one year with a 30 day termination
 • $100.00 will be deducted from invoice for every unique lead less than 1.500 per month.


  

			
	 Creative and

Technical
 Requirements
	  	 Required Content asset and format specifications are described on www.apollobrandbuilder.com

 
 Required technical assets and functionality are described on the postings
specification document provided to Company by the Apollo affiliate program manager assigned to Company upon execution of this Insertion Order, which specifications are by this reference incorporated herein.

		
	 Campaign

Duration
	  	Each campaign pursuant to this Insertion Order shall be effective on the “Start Date’ and shall continue in effect until the earlier of such campaign’s: (i)
“End Date,” or (ii) date when the “Total Budget” and/or “Lead Cap” has been achieved, and leads delivered after such point shall be Non-Qualified (as defined in the Scope of Services), unless otherwise specifically
agreed to herein. Subject to the terms hereof, this Insertion Order and/or any campaign subject hereto may be terminated by either party for any reason upon at least two (2) business days prior written notice. Notwithstanding anything to the
contrary in this Insertion Order and/or the Standard Terms and Conditions, Apollo may at any time adjust Company’s Lead Cap allocation hereunder, which adjusted Lead Cap shall be effective immediately upon notice thereof by
Apollo.
		
	 Billing and
 Payment
Terms
	  	 Billing shall be based on Apollo reporting. Apollo and Company shall reconcile in good faith any discrepancies in their respective
tracking records 310%, provided Apollo reporting shall control in the event of irreconcilable discrepancy.
  

x Company shall invoice Apollo monthly, with payment due to Company no later than thirty (30) calendar
days from the date of receipt of the invoice by Apollo.
  
  ̈ Company shall invoice Apollo as follows: [insert invoice schedule]

	
	5. GENERAL TERMS
		
	 Integration
	  	This insertion Order is subject to the Apollo Marketing Standard Terms and Conditions, Marketing Guidelines, and any Attachments or Amendments hereto, which are each
incorporated herein by reference, and which together with this Insertion Order constitute the “Agreement”, and reference to Insertion Order herein shall also include the Agreement. Unless otherwise provided in this Insertion Order,
capitalized terms as used herein shall be as defined in the Agreement. Company acknowledges that it has read the Agreement and agrees to be bound by its terms.


  

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 6. Authorized 
 Company Signature: /s/ Rudy
Martinez                                        
                
                                        Date:
June 11, 2012 
 Print Name/Title: Rudy Martinez / EVP of PDN, CEO
iHispano               
 Apollo Signature:
          /s/ Arra G.
Yerganian                                        
       
 Print Name/Title: Arra G. Yerganian / CMO, Marketing & Brand
Strategy                                        
                                 

199 Fremont Street., Suite 1800, San Francisco, CA 94105 Phone (415) 896-2123 Fax (415) 358-5922 

Email: AffApprovals@aptimus.com                Web Address:
http://www.apollogrp.edu/ 

  

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	  	 APOLLO
 GROUPSM

 



                      
  Apollo Marketing 
 Universal Affiliate Insertion Order EXHIBIT A 

The following special terms shall apply to the campaign(s) set forth on the Insertion Order. To the extent any such special term conflicts or varies in
any respect with the provisions of the Apollo Marketing Standard Terms and Conditions the following special terms shall control and supersede such conflicting provisions: 
 1. Agreed modifications to the Apollo Group Marketing Standard Terms and Conditions shall be as follows (by Section reference): 

Section 
 2.
Other special terms, if any, shall be as follows: 

  

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