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                                                                   EXHIBIT 10.60


                     [BullsEye Marketing, Inc. Letterhead]




July 13, 1998

                            BullsEye Marketing, Inc.
                              Consulting Agreement

This Financial Consulting Agreement is made the 10th day of July 1998 by and
between Princeton Dental Management (the "Company") and BullsEye Marketing, Inc.
(the "Consultant").

Preamble
--------

Whereas the Company desires to engage Consultant as an independent contractor
and Consultant desires to render services to Company as an independent
contractor on the conditions and terms hereinafter set forth:

Consultant's Services
---------------------

Consultant will provide the Company consulting services in connection with the
following matters:

*    Use our best efforts to assist Princeton Dental Management Corporation in
     the exercising of outstanding publicly-held warrants. 

          A.   Assist the Company through introductions to high end money
               managers and investment bankers.

          B.   Assist the Company in building market awareness of the Company
               through introductions to qualified industry analysts.

*    Use our best efforts to induce brokerage firms to consider the Company's
     securities as appropriate investments for their retail clients.

          A.   Consultant will send qualified self-generated leads to approved
               brokers.

*    Recruit and supervise a graphic design firm acceptable to the Company's
     Board of Directors, to assist the company in the design and production of
     their corporate information in a well organized media kit.


The Company's Responsibility
----------------------------

1.     The Company shall supply the Consultant on a regular and timely basis
     with all approved data and information about the Company, its management,
     its products, and its operations and the Company shall be responsible for
     advising the Consultant of any fact which would affect the accuracy of any
     prior data and information supplied to the Consultant.

2.     Consultant, in the absence of notice in writing from the Company, may
     rely on the continuing accuracy of material information and data supplied
     by the Company.        
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Terms of Engagement 
-------------------

1.   Appointment.   The Company hereby appoints, retains and employs Consultant
                    on the terms and conditions of this agreement.  Consultant
                    accepts such appointment and agrees to perform services upon
                    the terms and conditions of this agreement and in full
                    compliance with law, including all applicable state and
                    federal security laws.  Consultant in no sense is authorized
                    to speak for the Company or to oblige the Company in any
                    manner whatsoever.  Consultant shall not distribute or
                    release any literature or information that has not been
                    pre-approved in writing by the Company.  Consultant agrees
                    to indemnify Company and hold Company entirely harmless for
                    any loss, damage or cause of action arising in any way out
                    of Consultant's actions in distributing or releasing
                    literature or information that has not been pre-approved in
                    writing by the Company.


2.   Term.          The terms of this agreement shall commence upon the signing
                    and shall automatically renew subject to termination on a
                    month to month basis.

3.   Fee.           A:   The sum of $1,000.00 paid at monthly intervals during
                         the course of this agreement.  The fee for the month in
                         which this agreement commences shall be prorated and,
                         thereafter, the fee for successive months during the
                         course of this agreement is to be paid at the beginning
                         of each new month.

                    B:   Reasonable expenses not to exceed $250.00 per month to
                         be paid Consultant after provision by Consultant to
                         Company of itemization and supporting bills therefor.

4.   Options.       A:   250,000 options are to be issued to BullsEye Marketing,
                         Inc. within thirty (30) days of the commencement of
                         this Agreement.

                    B:   These options shall be execrable for a period of six
                         (6) months from the commencement of this Agreement and,
                         at the sole and exclusive option of the Company, no
                         matter how arbitrary, may be extended for additional
                         periods of six (6) months.

                    C:   These options are execrable at the same exercise price
                         and terms as the current underlying publicly-held
                         warrants.

                    D:   In the event that the Company reduces the exercise
                         price on said publicly-held warrants, the price of the
                         issued options will be matched.


This agreement may be terminated at any time at the sole and exclusive option of
the Company, no matter how arbitrary.


BullsEye Marketing, Inc., by:       Princeton Dental Management Corporation, by:


/s/ Paul A. Kaplan                  /s/ Frank Leonard Laport
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Paul A. Kaplan, President            Frank Leonard Laport, CEO


Date: 07-13-98                      Date: 7/14/98
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