[Federal Register Volume 74, Number 158 (Tuesday, August 18, 2009)]
[Notices]
[Pages 41677-41679]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-19777]


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DEPARTMENT OF COMMERCE

International Trade Administration


Energy Efficiency Trade Mission to India (November 16-20, 2009)

AGENCY: Department of Commerce.

ACTION: Notice.

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Mission Description

    Ro Khanna, Deputy Assistant Secretary for Domestic Operations, U.S. 
and Foreign Commercial Service, will lead an Energy Efficiency Trade 
Mission to India, November 16-20, 2009. Organized by the United States 
Department of Commerce, International Trade Administration, U.S. and 
Foreign Commercial Service (CS), in partnership with the U.S. 
Department of Energy (DOE) and U.S. Agency for International 
Development (USAID), the mission will introduce U.S. manufacturers of 
energy efficient products and technologies to opportunities in the 
Indian market. Delegation members will participate in a major DOE and 
USAID event called ``U.S.-India Energy Efficiency Technology 
Cooperation Conference'' in New Delhi. The mission will include 
appointments, briefings and site visits in New Delhi, Chennai and 
Mumbai,

[[Page 41678]]

some of India's most progressive cities dealing with energy efficiency. 
Trade mission participants will have customized business matchmaking 
appointments with potential clients, end-users, and partners, and 
meetings with key Government of India (GOI) and local government 
officials.

Commercial Setting

    India is increasingly exploring energy efficient ways of expanding 
its power supply, due to very limited natural resources and chronic 
power shortages. In May 2008, the Ministry of Power stated that the 
energy conservation potential with today's technologies could be 20,000 
MW. The Government of India (GOI), aligned with five-year plans, saved 
only 877 MW from 2002-2007, but from 2007-2012, the target is 10,000 
MW. With some of the highest energy prices in the world, Indian 
companies already have a strong incentive to save on these costs.
    New GOI targets will soon accelerate the growth of the energy 
efficiency market in India. To reduce both energy costs and waste, the 
National Action Plan on Climate Change will soon regulate large energy 
users such as railways and the aluminum, cement, chlor-alkali, pulp and 
paper, fertilizer and steel industries, as well as power generation 
plants. The GOI Bureau of Energy Efficiency will establish sector 
targets by March 2010, after which point large energy users will be 
regulated on their energy usage as per the industry targets. This 
provides tremendous potential for U.S. manufacturers of energy 
efficient products and energy service companies to tap into these 
lucrative opportunities. While energy efficiency has many applications 
in India, recruitment efforts for the trade mission will focus on two 
of the most promising:
    <bullet> Industrial: The energy intensity, or the amount of energy 
used, in India is generally very high due to obsolete and inefficient 
energy technologies. The industrial sector comprises 50 percent of 
India's commercial energy use. According to the Asian Development Bank, 
the market potential for industrial energy efficiency is approximately 
$27 billion (with energy savings of 7000 MW). To reduce energy 
consumption, the GOI plans to analyze the energy requirements of 750 
large industrial installations across the above-mentioned energy-
intensive sectors, which will be an opportunity for U.S. companies to 
participate in upgrading equipment and processes. Best prospects for 
U.S. firms include energy efficient compressors, boilers, turbines, 
combined cycle power production, heat recovery technology, process 
control systems, hydraulics, cogeneration equipment, meters, sensors/
controls, heating/cooling (HVAC) systems, lighting units, pumps, 
appliances, steam systems/generators, and related IT and energy 
services.
    <bullet> Construction/green building: India's green building market 
is expected to grow to $3.1 billion by 2010. In 2008, fifteen LEED 
(Leader in Energy and Environmental Design)-certified green buildings 
were erected in India, with over 1,000 green-friendly buildings 
expected by 2010. The certifications were made by the CII-Green 
Business Centre based on standards established by the U.S. Green 
Building Council. Additionally, many of the industrial installations 
mentioned above will likely adopt some green building techniques to 
further cut down their energy costs to meet the new industry energy-
usage standards. Green buildings lend a cachet for large Indian 
companies and multinationals in their development plans. Best prospects 
include, but are not limited to, heating/cooling (HVAC) systems, 
lighting units, pumps, appliances, steam systems/generators, roofing 
systems, windows, recycled building materials, efficient water 
technologies, renewable energy technologies, landscape design and 
effective controls and building management systems.
    <bullet> The mission stops will focus on three of the most 
promising cities in India for energy efficiency: New Delhi, Chennai and 
Mumbai, with matchmaking in all three cities. New Delhi, as India's 
capital, will offer the aforementioned DOE/USAID conference and 
meetings with GOI officials to learn more about policies and 
opportunities in India. Chennai, an industrial/manufacturing hub, has 
enormous potential for energy efficiency. Likewise, Mumbai has many 
energy-intensive industries that could benefit from energy efficient 
products and services.

Mission Goals

    The goal of the Energy Efficiency Trade Mission to India is to (1) 
facilitate deals by match-making U.S. companies with pre-screened 
industry representatives and potential clients, customers and partners; 
and (2) introduce U.S. companies to industry and government officials 
in India to learn about policy initiatives that will ease the 
implementation and financing of energy efficiency projects.

Mission Scenario

    The first stop on the mission itinerary is New Delhi. The delegates 
will participate in a DOE/USAID conference on Energy Efficiency, which 
will allow them to network and learn about policies and market 
opportunities in India. Additionally, the Commercial Service office in 
India (CS India) will work with the conference organizers to include 
the U.S. trade mission participants as speakers for the appropriate 
technical sessions of the conference. The conference will be attended 
by top decision makers from the Government of India and executives of 
large companies. The policy recommendations from the last conference in 
2006 were influential in helping the Indian Government to formulate its 
Integrated Energy Strategy later that year. After (and during) the 
conference, the CS office in New Delhi will arrange one day of 
matchmaking for each company.
    Then the group will travel to Chennai, a state with chronic power 
shortages, for matchmaking meetings and a networking reception. Given 
its power woes, energy efficiency is a top political priority for the 
state. Moreover, Chennai is the base for many large Indian and foreign 
manufacturing installations, which could benefit from energy efficient 
services and technologies, and home to India's National Energy 
Efficiency Center of Excellence. Additionally, the green building 
concept has also gained prominence in Chennai as some of the most 
recent LEED-certified buildings were built there in 2008.
    Finally, the delegation will visit Mumbai to participate in one day 
of matchmaking meetings. As the business and financial capital of the 
country, Mumbai is home to many energy-intensive industrial sectors and 
many of the leading design/architecture firms that promote green 
building in India. The Commercial Service office in Mumbai will arrange 
matchmaking meetings with potential end-users as well as joint venture 
partners, and will also organize a roundtable session to discuss 
financing mechanisms for energy efficiency projects in India.
    Participation in the mission will include the following:
    <bullet> Pre-travel briefings/webinar on subjects ranging from 
business practices in India to security;
    <bullet> Pre-scheduled meetings with potential partners, 
distributors, end-users, or local industry contacts in New Delhi, 
Chennai and Mumbai;
    <bullet> Transportation to airports in New Delhi, Chennai and 
Mumbai;
    <bullet> Conference in New Delhi;
    <bullet> Meetings with Indian Government officials;

[[Page 41679]]

    <bullet> Participation in industry receptions in New Delhi and 
Chennai and a financing roundtable luncheon in Mumbai; and
    <bullet> Meetings with CS India's energy efficiency industry 
specialists in New Delhi, Chennai and Mumbai.

Proposed Mission Timetable

    Companies will be encouraged to arrive Saturday to allow time to 
rest after their long trip and adjust to the time change before the 
mission program begins on Monday, November 16.

Monday November 16................  New Delhi Welcome briefing by U.S.
                                     Departments of Commerce and State,
                                     Participation in DOE/AID Energy
                                     Efficiency Conference, One-on-one
                                     business matchmaking appointments,
                                     Networking reception.
Tuesday November 17...............  New Delhi Participation in DOE/AID
                                     Energy Efficiency Conference, One-
                                     on-one business matchmaking
                                     appointments.
Wednesday November 18.............  New Delhi/Chennai Morning flight to
                                     Chennai, One-on-one business
                                     matchmaking appointments,
                                     Networking reception.
Thursday November 19..............  Chennai/Mumbai One-on-one business
                                     matchmaking appointments, Optional
                                     site visit, Evening flight to
                                     Mumbai.
Friday November 20................  Mumbai One-on-one business
                                     matchmaking appointments,
                                     Roundtable on financing mechanisms
                                     for energy efficiency projects in
                                     India.
 

Participation Requirements

    All parties interested in participating in the Energy Efficiency 
Trade Mission to India must complete and submit an application for 
consideration by the Department of Commerce. All applicants will be 
evaluated on their ability to meet certain conditions and best satisfy 
the selection criteria as outlined below. The mission will be open on a 
first come first served basis to 12 qualified U.S. companies.
    Fees and Expenses:
    After a company has been selected to participate on the mission, a 
payment to the Department of Commerce in the form of a participation 
fee is required. The participation fee will be $3,500 for small or 
medium-sized enterprises (SME),\*\ and $4,200 for large firms, which 
includes one principal representative. The fee for each additional firm 
representative (large firm or SME) is $750. Expenses for lodging, some 
meals, incidentals, and travel (except for transportation to and from 
airports in-country, previously noted) will be the responsibility of 
each mission participant. The conference fee is included in the trade 
mission cost.
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    \*\ An SME is defined as a firm with 500 or fewer employees or 
that otherwise qualifies as a small business under SBA regulations 
(see http://www.sba.gov/services/contracting opportunities/
sizestandardstopics/index.html). Parent companies, affiliates, and 
subsidiaries will be considered when determining business size. The 
dual pricing schedule reflects the Commercial Service's user fee 
schedule that became effective May 1, 2008 (for additional 
information see http://www.export.gov/newsletter/march2008/initiatives.html).
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    Conditions for Participation:
    <bullet> An applicant must submit a completed and signed mission 
application and supplemental application materials, including adequate 
information on the company's products and/or services, primary market 
objectives, and goals for participation.
    <bullet> Each applicant must also certify that the products and 
services it seeks to export through the mission are either produced in 
the United States, or, if not, marketed under the name of a U.S. firm 
and have at least fifty-one percent U.S. content.
    Selection Criteria for Participation:
    Selection will be based on the following criteria:
    <bullet> Suitability of a company's products or services to the 
mission's goals
    <bullet> Applicant's potential for business in India, including 
likelihood of exports resulting from the trade mission
    <bullet> Consistency of the applicant's goals and objectives with 
the stated scope of the trade mission
    Any partisan political activities (including political 
contributions) of an applicant are entirely irrelevant to the selection 
process.

Timeframe for Recruitment and Applications

    Mission recruitment will be conducted in an open and public manner, 
including publication in the Federal Register, posting on the Commerce 
Department trade mission calendar (http://www.ita.doc.gov/doctm/tmcal.html) and other Internet Web sites, press releases to general and 
trade media, direct mail, notices by industry trade associations and 
other multiplier groups, and publicity at industry meetings, symposia, 
conferences, and trade shows. Recruitment for the mission will begin 
immediately and conclude no later than September 30, 2009. The mission 
will be open on a first come first served basis. Applications received 
after that date will be considered only if space and scheduling 
constraints permit.
    Contacts:
    Houston Export Assistance Center: Ms. Nyamusi Igambi, 
<a href="/cdn-cgi/l/email-protection#d19fa8b0bca4a2b8ff98b6b0bcb3b891bcb0b8bdffb5beb2ffb6bea7"><span class="__cf_email__" data-cfemail="c48abda5a9b1b7adea8da3a5a9a6ad84a9a5ada8eaa0aba7eaa3abb2">[email protected]</span></a>, Ph: 713-209-3112, Fax: 713-209-3135.
    U.S. Commercial Service in India: Mr. Vaidyanathan Purushothaman, 
U.S. Commercial Service Chennai, Ph: 91-44-2857-4031, Fax: 91-44-2857-
4212, <a href="/cdn-cgi/l/email-protection#f6a0979f928f979897829e9798d886838483859e99829e979b9798b69b979f9ad8929995d8919980"><span class="__cf_email__" data-cfemail="792f18101d001817180d11181757090c0b0c0a11160d11181418173914181015571d161a571e160f">[email protected]</span></a>.

Sean Timmins,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. E9-19777 Filed 8-17-09; 8:45 am]
BILLING CODE 3510-FP-P


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