Form of Store License Agreement



 Exhibit 10.2 
 Execution Copy 
 STORE LICENSE AGREEMENT 

August 8, 2012 
 This STORE LICENSE AGREEMENT (“Agreement”), is between SEARS, ROEBUCK AND CO., a New York corporation (“Sears”), and SEARS AUTHORIZED HOMETOWN STORES,
LLC, a Delaware limited liability company (“SAHS”). 
 RECITALS 

A. Sears Brands, L.L.C., an Illinois limited liability company (“Sears Brands”), owns the SEARS trademark (the
“SEARS Service Mark”), the store names set forth on Exhibit A (the “Store Names”), the service marks set forth on Exhibit B (the “Additional Sears Marks”) and the domain names set
forth on Exhibit C (the “Domain Names”); 
 B. Sears Brands has granted Sears Brands Business Unit
Corporation, an Illinois corporation (“SBBUC”), an exclusive license to use (and to further sublicense the use of) the Marks (as defined in Section 4.1 below) within in the territory defined in Exhibit D hereto (the
“Territory”); 
 C. SBBUC has granted Sears an exclusive license to use (and to further sublicense the use of)
the Marks (as defined in Section 4.1 below) throughout the world, excluding Canada; 
 D. Sears and SAHS are parties to the
Merchandising Agreement dated as of the Effective Date among (1) Sears, Kmart Corporation, Sears Holdings Corporation (“SHC”) and (2) Sears Hometown and Outlet Stores, Inc. (“SHO”), SAHS and Sears Outlet
Stores, L.L.C. (the “Merchandising Agreement”); and 
 E. SAHS desires to obtain a license to operate, and
authorize Dealers and Franchisees (as defined in Section 1.4 below) to operate, stores offering certain consumer products and related services in the Territory under the Store Names and to use the Store Names in connection with the operation of
such stores, and Sears desires to grant to SAHS such license, subject to the terms of this Agreement. 
 NOW THEREFORE,
in consideration of the mutual covenants in this Agreement, Sears and SAHS agree as follows: 
 ARTICLE
I
 LICENSE AND SCOPE 
 1.1 Duration. The term of this Agreement will begin immediately following the “Rights Closing Effective Time” specified in the Separation Agreement (the “Separation
Agreement”) to be executed and delivered by SHO and Sears Holdings Corporation (the date on which the Rights Closing Effective Time occurs, the “Effective Date”) and will end, unless









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terminated earlier, at 5:00 p.m. (Central Time) on the
17th anniversary of the Effective Date (the
“Term”). The calendar day that becomes the Effective Date will be inserted on Appendix 1.1 after the Effective Date has occurred. 
 1.2 Grant of License in the Store Names. Subject to all the terms and conditions of this Agreement, Sears hereby grants to SAHS, for and during the Term, an exclusive, royalty-free, fully paid up,
non-transferable and terminable right and license to operate, and authorize Dealers and Franchisees to operate, retail stores and stores-within-a-store using the Store Names at locations in the Territory (the “Stores”) through which
all HTS Products and the related services offered by, or with authorization from, SAHS as of the Effective Date (the “Services”) will be offered and sold. Sears also grants to SAHS an exclusive, royalty-free, fully paid up,
non-transferable and terminable right and license to use the Stores Names to promote the HTS Products and Services by all Digital Methods. Sears grants SAHS the right to use the Store Names to sell the Seller-Branded Products (as defined in the
Merchandising Agreement) by all Seller Digital Methods. Subject to the next sentence, Sears may terminate SAHS’s rights in this Section 1.2 to sell by Seller Digital Methods upon 24-months’ prior written notice. Upon termination in
accordance with the preceding sentence of SAHS’s rights to sell by Seller Digital Methods, Sears will grant SAHS a license to allow SAHS to (a) market all Seller-Branded Products by all then-current and future means, methods, and channels
outside of the Territory if such marketing would not violate any Existing Contractual Obligation in effect immediately prior to the date of such license, and (b) sell all Seller-Branded Products by all Digital Methods in the Territory and all
Seller-Branded Product outside of the Territory if the sale would not violate any Existing Contractual Obligation in effect immediately prior to the date of such license. The license described in the preceding sentence will include terms that are
usual and customary for licenses of this type for comparable circumstances and a duration that is the same as the remaining duration of the last of the License Agreements to terminate in accordance with its terms. “Dealer” means an
unrelated third-party owner authorized to operate a Store. “License Agreements” means the following, each dated August 8, 2012: the Store License Agreement between Sears Outlet Stores, L.L.C. and Sears; the Store License
Agreement between Sears Home Appliance Showrooms, LLC and Sears; and the Trademark License Agreement between SHO and Sears (the “Trademark License Agreement”). “Digital Methods,” “Existing Contractual
Obligation,” “Franchisee,” “HTS Products,” “Seller-Branded Products,” and “Seller Digital Methods” each is defined in the Merchandising Agreement. 

1.3 Grant of License in the Additional Sears Marks. Subject to all the terms and conditions of this Agreement, Sears hereby grants
to SAHS, for and during the Term, a non-exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to use, and authorize Dealers and Franchisees to use, the Additional Sears Marks solely within the Territory in
connection with the marketing, offering and performance of Services provided under the Additional Sears Marks. 
 1.4 Grant
of License in the Domain Names. Subject to all the terms and conditions of this Agreement, Sears hereby grants to SAHS, for and during the Term, an exclusive, royalty-free, fully paid up, non-transferable and terminable right and license to use
the Domain Names 

  
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on the websites identified by the Domain Names (the “Websites”) and in connection with promotion of the Stores, the marketing and sale of the Seller-Branded Products, and the
marketing and sale of the Services. 
 1.5 Further Sublicense. SAHS has the right to sublicense the SEARS Service Mark,
the Store Names and the Additional Sears Marks to Dealers and Franchisees for the operation of Stores. For each New HTS Store (as defined Section 9 of the Merchandising Agreement), SAHS and the Dealer or Franchisee for such New HTS Store shall
enter into an Authorizing Agreement. SAHS shall not enter into an Authorizing Agreement with a Sears Competitor or as Sears Competitor Affiliate (as defined in Section 10.3 below). SAHS shall make no change to any form Authorizing Agreement
existing as of the Effective Date if such change would reasonably be expected to have a material adverse effect on the business, prospects, finances or reputation of Sears or the goodwill of the Marks. “Authorizing Agreement” means
an agreement authorizing a Dealer or Franchisee to operate a Store and includes SAHS’s franchise agreements and dealer agreements. 
 1.6 SAHS Non-Competition. Neither SAHS nor any Affiliate of SAHS shall engage, assist, own any beneficial interest, or otherwise participate, in any direct or indirect capacity, in any development,
ownership, operation, leasing, joint venture, licensing, sponsorship, financing, consultation or similar relationship with respect to any Sears Competitor (as defined in Section 10.3 below). “Affiliate” shall mean any entity
that, at the applicable time, directly or indirectly controls, is controlled with or by or is under common control with, a party. Notwithstanding the foregoing, only subsidiaries of Sears Holdings Corporation will be deemed to be Affiliates of Sears
for purposes of this Agreement, and only subsidiaries of Sears Hometown and Outlet Stores, Inc. will be deemed to be Affiliates of SAHS for purposes of this Agreement. SAHS shall not perform any act that would be materially adverse to Sears’
legitimate business interests as reflected in this Agreement. 
 1.7 Restrictions on Sales. SAHS acknowledges that it is
bound by the terms and conditions of Section 12(a)(iii)(B) of the Merchandising Agreement. 
 1.8 Sears
Non-Competition. Sears acknowledges that it is bound by the terms and conditions of Section 9(c) of the Merchandising Agreement. 
 ARTICLE II
 CERTAIN OBLIGATIONS OF SAHS 

2.1 Site Selection. SAHS shall be responsible for the selection of suitable sites for the Stores. SAHS acknowledges that it is
bound by the terms and conditions of Section 9(b) of the Merchandising Agreement. 
 2.2 Promotion and Goodwill;
Standards of Conduct. SAHS shall use its commercially reasonable efforts to promote the Stores, the Websites, the HTS Products and the 

  
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Services in the Territory and to promote and maintain goodwill toward Sears, the Stores and the Websites. In all dealings with customers, prospective customers, suppliers and the public, SAHS
shall adhere to the highest standards of honesty, integrity, fair dealing and ethical conduct. Sears may require SAHS to terminate for cause any Dealer or Franchisee that (a) has taken any action that causes SAHS to be in non-compliance with a
material term of this Agreement, or (b) fails to maintain the high quality and reputation of the Marks, in each case described in clauses (a) and (b) after SAHS has received written notice from Sears, and a reasonable opportunity to
cause the Dealer or Franchisee to cure, the non-compliance or failure to maintain continues. 
 2.3 Compliance with Law.

 a. Anti-Corruption and Anti-Bribery. SAHS acknowledges that The Foreign Corrupt Practices Act of
1977, 15 U.S.C. §§78dd-1, et. seq. (the “FCPA”) applies to SAHS’s business relationship with Sears and that national or regional anti-corruption or anti-bribery laws may apply to either SAHS or SAHS’s business
relationship with Sears (together with the FCPA, the “Anti-Corruption Laws”). SAHS represents and warrants that (i) SAHS and its Personnel do and shall comply with all applicable Anti-Corruption Laws; (ii) SAHS has not
conducted, and shall not conduct, business with any individual or entity listed by the U.S. Government on any U.S. Government watch lists, including the U.S. Office of Foreign Assets Control security watch lists.; and (iii) all Personnel shall
receive periodic training on compliance with the Anti-Corruption Laws. No later than January 1st of each year and as otherwise requested by Company, SAHS shall certify in a form satisfactory to Sears that this Section 2.4a remains true, accurate and correct. SAHS shall fully cooperate with
Sears in any ethics and compliance investigation, including any investigations related to the Anti-Corruption Laws, and with any governmental inquiry or investigation related to the Anti-Corruption Laws, and unless prohibited from doing so, will
promptly notify Sears of any such investigation. “Personnel” means the officers, directors, employees, agents, suppliers, licensors, licensees, contractors, subcontractors, and other representatives, from time to time, of
(i) the applicable entity, (ii) as to Sears, its Affiliates, and (iii) as to SAHS, its Affiliates. 
 b. SAHS
shall comply with all applicable laws, regulations, standards and decrees of any governmental authorities in the Territory in connection with its performance under this Agreement, including but not limited to commercial electronic mail communication
laws and export control and anti-boycott laws, and shall obtain all governmental approvals, permits, licenses and other authorizations necessary or appropriate for SAHS to perform their obligations under this Agreement. 

2.4 Expenses. Unless otherwise expressly provided in this Agreement, any and all expenses, costs and charges incurred by SAHS in the
performance of any of its obligations under this Agreement shall be borne and paid for by SAHS, without any right of contribution or reimbursement from Sears. 

  
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 ARTICLE III

STORE OPERATIONS AND PROMOTION 
 3.1 Store Names. 
 a. Use of Store Name. SAHS shall operate, and
authorize Dealers and Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by
SAHS as of the Effective Date. SAHS shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the
Store unless otherwise authorized by Sears in writing. SAHS may use any of the Store Names (but not the SEARS Service Mark alone) as SAHS’s company name or fictitious business name on checks, check blanks and bank accounts used solely for the
operation of the Stores. Notwithstanding the foregoing, SAHS may use the SEARS Service Mark alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of
in-store signage and point of purchase material in the possession of SAHS, Dealers or Franchisees on the Effective Date, provided, however, that SAHS shall post, and shall require Dealers and Franchisees to post, signs as required by
Section 3.1(b) below. 
 b. Additional Statement. All printed material bearing a Store Name and all printed
advertising of the Stores or the Website shall also expressly state in the appropriate language: “«Store Name» are independently owned and operated under license from Sears, Roebuck and Co.” and “The SEARS mark is a
service mark of Sears Brands, LLC.” In addition, SAHS shall post, and shall require authorized Dealers and Franchisees to post, a clear and conspicuous sign on the front of every Store stating in the appropriate language: “«Store
Name». Independently owned and operated by «DBA» [Store owner’s name or legal entity under which owner is doing business]”. 
 3.2 Operating Standards. SAHS shall comply, and ensure that Dealers and Franchisees comply, with all commercially reasonable written operating policies and procedures adopted by Sears or Sears
Brands from time to time upon 60-days’ advance written notice to SAHS (the “Operating Standards”). SAHS acknowledges that any Operating Standards documents provided to SAHS are to be used solely by SAHS, Dealers and Franchisees
in performing the obligations under this Agreement. 

  
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 3.3 Advertising. SAHS shall be bound by the terms and conditions of
Section 12(a)(iii)(E) of the Merchandising Agreement with respect to the Marks. 
 3.4 Electronic Mail. With respect
to its own email communications SAHS will comply with the CAN-SPAM Act (the “Act”) as the Sender or Designated Sender (as defined in the Act and associated rules promulgated by FTC under the Act), to the exclusion of all others,
which email communication will be distinguished from email communications from Sears and its Affiliates, as follows: (a) SAHS will send its email communications a domain name that clearly indicates SAHS or one of its Affiliates is the sender
(such as searshometownandoutlet.com or searshomtownstores.com); (b) SAHS will use SEARS HOMETOWN AND OUTLET STORES on the FROM line; (c) SAHS will not use the Sears logo without including “Hometown Stores,” “Home Appliance
Showroom,” or “Outlet” in SAHS’s logos and branding; and (d) SAHS will use in the footer of each email communication the following text for an unsubscribe link: “Click here to unsubscribe from receiving promotional
email from Sears Hometown and Outlet Stores, Inc. (“SAHS”). Please note that SAHS is not associated with Sears, Roebuck and Co., Sears Holdings, or any of their subsidiaries.” 

ARTICLE IV
 MARKS 
 4.1 Ownership. Except as otherwise expressly provided
in this Agreement, Sears Brands reserves all rights in and to: (a) the Store Names, (b) the SEARS Service Mark, (c) the Additional Sears Marks and (d) the Domain Names. The Store Names, SEARS Service Mark, Additional Sears Marks
and the Domain Names are referred to collectively in this Agreement as the “Marks.” SAHS acknowledges that the goodwill associated with the Marks has inherent value. Any and all use of any Marks inures to the benefit of Sears
Brands, and this Agreement does not confer on SAHS any goodwill or ownership interests in any Marks. SAHS shall have no rights in any of the Marks other than the limited right to use, and authorize Dealers and Franchisees to use, the Marks solely to
market and sell the HTS Products and Services in the Stores and through the Digital Methods in accordance with the terms of this Agreement. 
 4.2 Use of Marks. SAHS shall comply at all times with any instructions provided in writing by Sears from time to time regarding use of any Store Name and all other Marks. SAHS shall use the Marks
only as expressly authorized in this Agreement and shall take all necessary steps to preserve the goodwill, prestige and reputation associated with the Marks. SAHS acknowledges that Sears may, from time to time, issue additional guidelines or
instructions regarding the use of the Marks, and SAHS shall comply with any such guidelines and instructions. SAHS further acknowledges that upon expiration or termination of this Agreement, no monetary value shall be attributable to any goodwill
associated with the use of the Marks by SAHS. Upon expiration or termination of this Agreement, SAHS shall remove any Mark from any corporate, fictitious or trade name or from any prefix, suffix or other modifying trademarks, logos, words, terms,
designs or symbols. SAHS shall obtain such licenses, permits and authorizations relating to its use of the Marks as may be necessary or advisable under the laws of the Territory. 

  
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 4.3 Quality Control. 

a. Quality Control Obligation. SAHS acknowledges that the reputation of Sears is based on the sale of high quality products and
services offered under the Marks. SAHS shall only use the Marks in connection with high-quality HTS Products and Services. The Products (as defined in the Merchandising Agreement) shall be deemed to meet the standards prescribed in the preceding
sentence. SAHS shall cooperate and comply in good faith with all commercially reasonable quality control measures undertaken by or at the request of Sears in order to preserve or protect the integrity of the Marks. Sears recognizes that SAHS has
used the Marks for many years in connection with the operation of the Stores and the Websites and during that period has used the Marks in connection with HTS Products and Services found to be of acceptable quality. Sears further recognizes that
SAHS has in place, SAHS shall maintain throughout the Term, an effective system for evaluating, monitoring and ensuring continuing quality of the HTS Products and Services and for evaluating and monitoring the Dealers and Franchisees. 

b. Notice of Non-Compliance. If Sears determines that SAHS, or any of its Dealers or Franchisees, is not in compliance with this
Section 4.3, Sears may notify SAHS of such non-compliance (“Notice of Non-Compliance”). A Notice of Non-Compliance from Sears shall be in writing and shall set forth with sufficient particularity a description of the nature of
the non-compliance and any requested action for curing such non-compliance. Additionally, SAHS shall promptly notify Sears of any non-compliance on the part of SAHS or any of its Dealers or Franchisees. Upon SAHS’s receipt of a Notice of
Non-Compliance, or Sears’ receipt of a voluntary notice of non-compliance, SAHS shall promptly correct the issues identified in such notice (“Quality Issues”), by enacting the cure mechanisms contained in Sections 4.3b.(i)
through 4.3b.(iv). 
 (i) Cure Plan. SAHS shall use reasonable efforts to cure or otherwise resolve all Quality Issues
as soon as possible. In the event that the Quality Issues identified in a Notice of Non-Compliance cannot be cured or otherwise resolved with thirty (30) days from receipt of such notice, SAHS shall submit to Sears a written plan to correct
such Quality Issues (“Cure Plan”) within sixty (60) days after receipt of such Notice of Non-Compliance. For Quality Issues identified by SAHS in a voluntary notice of non-compliance, such Cure Plan shall accompany SAHS’s
notice. 
 (ii) Cure Plan Approval. After SAHS submits its Cure Plan to Sears, the parties shall appoint a
representative to promptly review and discuss in good faith the proposed Cure Plan. 
 (iii) Initial Cure Period. Once
Sears, in its sole but good faith discretion, has approved the Cure Plan (“Cure Plan Approval”), SAHS shall have a 120 day cure period, or a longer period as approved by Sears on a case-by-case basis in its sole but good faith
discretion (“Initial Cure Period”) from Cure Plan Approval to correct the Quality Issues. 

  
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 (iv) Additional Cure Period. If the Quality Issues are not capable of being
cured, or the Cure Plan is not capable of being completely executed, within the Initial Cure Period or the quality Issues otherwise remain uncured after the expiration of the Initial Cure Period, Sears and SAHS shall each appoint a representative to
promptly negotiate in good faith additional or other cure plans (“Additional Cure Plan”) for a different or additional cure period (“Additional Cure Period”) that may be reasonably necessary to correct such Quality Issues. If the
parties are unable to agree on an Additional Cure Plan or Additional Cure Period, Sears shall, in its sole but good faith discretion, determine such Additional Cure Plan or Additional Cure Period. 

(v) Effect of Non-Compliance. If the Quality Issues have not been cured to Sears’ satisfaction or the Quality Issues remain
otherwise uncured after the time period provided for in the Initial Cure Period and any Additional Cure Period(s), such Quality Issues shall be deemed uncured (“Uncured Quality Issues”). In that case, SAHS shall cease use of the
Marks on or in connection with the HTS Products, Services or activities that are the subject of the Uncured Quality Issues as soon as reasonably practicable but in no event later than six (6) months after such Quality Issues are determined to
be Uncured Quality Issues with regard to use for marketing materials and one (1) year with regard to all use on SAHS’s HTS Products or Services. 
 4.4 Avoidance of Adverse Actions. SAHS shall refrain from taking any action that would jeopardize or impair the ownership, legality and/or enforceability of any of the Marks. In addition, SAHS
shall not use, advertise, promote, or register any trademark, service mark, trade name or domain name that is confusingly similar to any of the Marks or any contraction or abbreviation thereof. 

4.5 Infringement. SAHS shall notify Sears, within ten (10) days after SAHS becomes aware thereof, of: (a) any use or
registration of any word or phrase, symbol, logo or design, or any combination of any of the foregoing that might constitute infringement of any of the Marks, (b) any claim of any rights in any Mark or in any confusingly similar trademark or
service mark, and (c) any action, publication or statement that might be adverse or detrimental to Sears’ or Sears Brands’ rights in the Marks or that might dilute or impair the value of any of the Marks. Sears and/or Sears Brands
shall have the exclusive right to bring or defend all actions or proceedings relating to the Marks, and SAHS shall cooperate fully with Sears and Sears Brands in the prosecution or defense of such actions. Neither Sears nor Sears Brands shall have
any obligation to bring any action relating to the Marks, and failure by Sears and/or Sears Brands to bring any action relating to the Marks shall not be construed as a breach of this Agreement or waiver of any right reserved by Sears or Sears
Brands. SAHS shall execute all documents, testify truthfully and provide evidence in connection with any action or proceeding relating to the Marks as may be reasonably required by Sears or Sears Brands. 

  
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 4.6 Change in Scope. SAHS may request in writing an expansion of the scope of the
licenses granted under this Agreement to include new trademarks, service marks or other proprietary designations; new products or services; new retail formats or business models; and/or new jurisdictions. Sears may approve or reject such expansion
request in its sole discretion. If Sears approves such expansion request, Sears reserves the right to charge a royalty for the expanded rights. 
 4.7 Co-Branding. SAHS shall not co-brand the Marks with any other third party trademark or service mark without Sears’ prior written consent. Sears hereby authorizes SAHS to co-brand SEARS
HOMETOWN STORE with the FLEXI COMPRAS service mark owned by Flexi Compras Corporation. 
 ARTICLE V

DEFENSE AND INDEMNIFICATION 
 5.1 Defense and Indemnification by SAHS. SAHS shall defend, indemnify and hold harmless Sears and Sears Brands and their respective directors, officers, employees, Affiliates, agents and
contractors from and against any and all alleged and actual claims, liabilities, damages, penalties, losses, actions, lawsuits, proceedings, costs or expenses (including, but not limited to court costs and attorneys’ fees), (collectively
“Claims”), even though such Claims may be false, fraudulent or groundless, arising out of or in connection with any death of or injury to any person, damage to any property, or any loss suffered by a third party which results or is
claimed to have resulted, in whole or in part, from: 
 a. the operation of the Stores, including but not limited to merchandise
sold, work done, services rendered, products used therein and condition of Store premises, equipment and/or vehicles; 
 b. any
other act or omission of SAHS, SAHS’s Affiliates, Dealers, Franchisees and the Personnel of each of them in connection with performance under this Agreement, including, but not limited to the advertising, storage, shipment, transport, delivery,
installation, adaptation, conversion, warranty, repair or servicing of any HTS Product; 
 c. any violation by SAHS (or its
Affiliates, Dealers and Franchisees, or the Personnel of each of them) of any Anti-Corruption Law; 
 d. any actual or alleged
infringement of any copyright, patent or claim of patent rights, or any trademark, service mark, trade name or other identifying mark, slogan or proprietary trade dress, other than the Marks; 

e. latent or patent defect in any HTS Product not purchased by SAHS from Sears or its Affiliates; 

  
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 f. any actual or alleged failure of the Stores, the Websites or any of the HTS Products
not purchased from Sears or its Affiliates to comply with any law, statute, ordinance, administrative order, rule, or regulation in force in the Territory; 
 g. SAHS’s use of any Mark other than in accordance with the terms of this Agreement; and 
 h. any lack of validity or enforceability of this Agreement caused by SAHS. 
 SAHS
shall use counsel satisfactory to Sears and Sears Brands in the defense of any such claims, and in the event of any actual or potential conflict of interest between Sears and SAHS in the defense of any such claim, Sears may engage its own counsel at
SAHS’s expense. SAHS shall not enter into any settlement with respect to any such claims without the prior written consent of Sears and without obtaining a release of all claims against Sears and Sears in a form approved in writing by Sears.
This Section 5.1 shall survive any termination or expiration of this Agreement. The parties acknowledge all indemnification obligations for Claims relating to HTS Products purchased by SAHS from Sears or its Affiliates are governed by
Section 14 of the Merchandising Agreement. 
 5.2 Defense and Indemnification by Sears. Sears shall defend,
indemnify and hold harmless SAHS and its respective directors, officers, employees, Affiliates, agents and contractors from and against any and all Claims arising out of any death of or injury to any person, damage to any property, or loss suffered
which results or is claimed to have resulted, in whole or in part, from: 
 a. claims by third parties that SAHS’s use of
the Marks in accordance with this Agreement constitutes trademark, service mark or trade dress infringement, dilution, unfair competition, misappropriation or false/misleading advertising; 

b. any third party claims as to the lack of validity or enforceability of (i) the registrations of the Marks or
(ii) Sears’ or its Affiliates’ ownership rights in the Marks; and 
 c. any lack of validity or enforceability of
this Agreement caused by Sears. 
 SAHS shall not, however, be entitled to recover for SAHS’s own lost profits. This
Section 5.2 shall survive any termination or expiration of this Agreement. 
 ARTICLE VI

RECORDKEEPING; INSPECTION AND AUDIT RIGHTS 
 6.1 Records. SAHS shall maintain and preserve, at SAHS’s sole expense, full, complete and accurate books, records and accounts for a period of two (2) years after the date of


  
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their preparation or such longer period as may be required by the Operating Standards or any applicable law in the Territory. Such records may be compiled on computer discs and shall include but
are not necessarily limited to: copies of all Authorizing Agreements, Dealer and Franchisee lists, employee records, sales, invoices, cash receipts, service records, purchase records, accounts payable, cash disbursement records, inventory records,
general ledgers, itemized bank deposit slips and bank statements, corporate records (include minute books), copies of sales tax returns and copies of SAHS’s income tax returns, records relating to Anti-Corruption Law compliance. 

6.2 Inspection and Audit Rights. To determine whether SAHS is complying with this Agreement Sears (or any party designated by
Sears) shall have the right at any reasonable time and with at least twenty (20) days prior notice to SAHS to: (a) inspect the Stores, including areas beyond the sales floor, and any locations where any Services are offered or performed;
(b) inspect all HTS Products offered by SAHS not purchased from Sears or its Affiliates; (c) observe SAHS’s sales practices and SAHS’s employees or agents in the performance of their duties; and (d) inspect all of
SAHS’s books and records. Upon at least twenty (20) days prior notice to SAHS, Sears (or a party designated by Sears) shall have the right to inspect, audit and copy any or all of the records described in Section 6.1 above. SAHS shall
cooperate fully in any such inspection or audit. 
 ARTICLE VII

REPRESENTATIONS AND WARRANTIES 
 7.1 SAHS Representations and Warranties. SAHS represents and warrants to Sears that: 
 a. Company Status. SAHS is a limited liability company, duly organized, validly existing and in good standing under the laws of the State of Delaware and has all necessary power and authority to
enter into and perform its obligations under this Agreement, to carry on its business and to own and lease properties as required for SAHS’s full performance under this Agreement. 

b. Authorization of Signatory. The person executing this Agreement on behalf of SAHS has been duly authorized to perform such
actions on behalf of SAHS. 
 c. No Violations. The execution, delivery and performance of this Agreement and the
consummation of the transactions contemplated herein: (a) will not violate SAHS’s Certificate of Organization, Limited Liability Company Agreement or any other charter document of SAHS; (b) will not constitute or create a violation of
or default under, or result in the creation or imposition of any lien, security interest or encumbrance under, any contract, agreement, loan, note, mortgage, security agreement, deed to secure debt, guaranty, lease (capital or operating) or any
other document, instrument or arrangement; and (c) will not violate or contravene any judicial or administrative decree, rule or order to which SAHS is a party or by which SAHS or any of their respective properties or businesses may be bound.


  
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 d. No Adverse Proceedings. There is no arbitration, litigation, administrative
proceeding, proposed legislation, government investigation or any other suit, action or proceeding pending against SAHS as of the Effective Date that would adversely affect the ability of SAHS to enter into or perform their obligations under this
Agreement or would have a material adverse effect on the business, prospects, finances or reputation of SAHS, if determined adversely to any of them. Further, neither SAHS is the subject of any pending bankruptcy, insolvency, receivership or similar
proceeding, nor is it a party to, subject to, or in default in any material respect under, any writ, injunction, decree judgment, award, determination, directive or demand of any arbitrator, court or governmental agency or instrumentality.

 e. No Defaults. SAHS is not in default under any deed of trust, mortgage, lease, security agreement, note, preferred
stock, bond, indenture, guaranty or other instrument or security issued by SAHS. 
 f. Accuracy of Information. All
information provided by SAHS in connection with this Agreement is true, correct and complete. 
 7.2 Sears Representations
and Warranties. Sears represents and warrants to SAHS that: 
 a. Company Status. Sears is a corporation, duly
organized, validly existing and in good standing under the laws of the State of New York and has all necessary power and authority to enter into and perform its obligations under this Agreement, to carry on its business and to own and lease
properties as required for Sears’ full performance under this Agreement. 
 b. Authorization of Signatory. The
person executing this Agreement on behalf of Sears has been duly authorized to perform such actions on behalf of Sears. 
 c.
No Violations. The execution, delivery and performance of this Agreement and the consummation of the transactions contemplated herein: (a) will not violate Sears’ Articles of Incorporation, by-laws or any other charter document of
Sears; (b) will not constitute or create a violation of or default under, or result in the creation or imposition of any lien, security interest or encumbrance under, any contract, agreement, loan, note, mortgage, security agreement, deed to
secure debt, guaranty, lease (capital or operating) or any other document, instrument or arrangement; and (c) will not violate or contravene any judicial or administrative decree, rule or order to which Sears is a party or by which Sears or any
of their respective properties or businesses may be bound. 
 d. No Adverse Proceedings. There is no arbitration,
litigation, administrative proceeding, proposed legislation, government investigation or any other suit, action or proceeding pending against Sears as of the Effective Date that would adversely affect the ability


  
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of Sears to enter into or perform their obligations under this Agreement or would have a material adverse effect on the business, prospects, finances or reputation of Sears, if determined
adversely to any of them. Further, neither Sears is the subject of any pending bankruptcy, insolvency, receivership or similar proceeding, nor is it a party to, subject to, or in default in any material respect under, any writ, injunction, decree
judgment, award, determination, directive or demand of any arbitrator, court or governmental agency or instrumentality. 
 e.
No Defaults. Sears is not in default under any deed of trust, mortgage, lease, security agreement, note, preferred stock, bond, indenture, guaranty or other instrument or security issued by Sears. 

f. Accuracy of Information. All information provided by Sears in connection with this Agreement is true, correct and complete.


  
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 ARTICLE VIII

NO IMPLIED WARRANTIES; LIMITATION OF LIABILITY 
 8.1 Disclaimer of Warranty. Except as expressly set forth herein (and except as may be required by law), Sears expressly disclaims all representations and warranties, expressed or implied, in
connection with the Marks and this Agreement, including, without limitation, the implied warranties of merchantability and fitness for a particular purpose. All materials provided hereunder are provided “as is” and “with all
faults.” 
 8.2 Limitation of Liability. Sears shall not be liable to SAHS or its Affiliates, directors, officers,
customers or employees for any indirect, special, consequential, incidental, or punitive damages, losses, or expenses (including, without limitation, lost or anticipated revenues, profits, or savings relating to the same) arising from any claim
relating directly or indirectly to this Agreement, whether a claim for such damages is based on warranty, contract, tort (including, without limitation, negligence or strict liability), even if an authorized representative of Sears has been advised
of the likelihood or possibility of the same. 
 ARTICLE IX

TERMINATION 
 9.1 Termination upon Cessation of Use. Sears may terminate this Agreement effectively immediately upon 10-days’ advance written notice to SAHS if SHO for 12 consecutive months has operated, or
has authorized its dealers and Franchisees to operate, any retail store or store-within-a-store using a store name other than a Store Name. 
 9.2 Termination for Breach. 
 a. Subject to the next sentence,
(a) Sears or SAHS may terminate this Agreement in the event of a material breach of this Agreement by the other Party if the breach is curable by the breaching Party and the breaching Party fails to cure the breach within 30 days following its
receipt of written notice of the breach from the non-breaching Party. If the breach is not curable by the breaching Party, the non-breaching Party may immediately terminate this Agreement following the non-breaching Party’s delivery of notice
to the breaching Party. 
 b. Sears may terminate this Agreement effectively immediately upon 10-days’s advance written
notice to SAHS if a Stockholding Change occurs. 
 9.3 Termination in Response to Termination of Other Separation
Agreements. Sears or SAHS may terminate this Agreement (whichever party is entitled to terminate, the “Terminating Party”) effective immediately upon 30-days’ advance written notice to the other


  
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party if (a) the Terminating Party or any of its Affiliates terminates the Separation Agreement as a result of a material breach of, or a material default by, the other party or its
Affiliates of their obligations in the Separation Agreement, (b) the Terminating Party or any of its Affiliates terminates any of the License Agreements in accordance with its terms as a result of a material breach of, or a material default by,
the other party or its Affiliates of their obligations in the License Agreement, (c) the Terminating Party or any of its Affiliates terminates the Merchandising Agreement in accordance with its terms as a result of a material breach of, or a
material default by, the other party or its Affiliates of their obligations in the Merchandising Agreement, or (d) the Terminating Party or any of its Affiliates terminates the Shop Your Way Rewards Retail Establishment Agreement dated
August 8, 2012 between SHO and Sears Holdings Management Corporation (the “SYW Agreement”) in accordance with its terms as a result of a material breach of, or a material default by, the other party or its Affiliates of their
obligations in the SYW Agreement. 
 9.4 Termination if Renewals Do Not Occur. If SHO does not elect to extend the Term
of the Merchandising Agreement for the First Renewal Period or the Second Renewal Period (as those terms are defined in the Merchandising Agreement), Sears may terminate this Agreement effective immediately upon 10-days’ advance written notice
to SAHS. 
 9.5 Consequences of Termination. Upon any expiration or termination of this Agreement for any reason
whatsoever, the following provisions shall apply: 
 a. Termination of License. The licenses granted under Sections 1.1,
1.2 and 1.3 shall immediately and automatically terminate and SAHS shall cease using the Store Name, all other Marks and all Confidential Information of Sears immediately upon such termination or expiration, except as otherwise expressly authorized
under this Section 9.3 or by Sears in writing. SAHS shall take all necessary action to change the Store Names and its fictitious business name and/or registered trade name to omit the SEARS Service Mark and all other words that may be
confusingly similar to the SEARS Service Mark or any other Mark. SAHS shall return to Sears immediately upon such termination or expiration the Operating Standards document and all copies thereof together with all documentation prepared by or on
behalf of SAHS that is derived from or based on such documents or any other Confidential Information of Sears. Within sixty (60) days after the date of any termination or expiration of this Agreement, SAHS shall furnish Sears with evidence
reasonably satisfactory to Sears demonstrating SAHS’s compliance with the foregoing obligations. 
 b.
Representation. After the date of such expiration or termination, SAHS shall not represent or hold itself out as a retailer authorized by Sears or one of its Affiliates or otherwise engage in any practices which might make it appear that SAHS
is still authorized to operate any Store or use any Mark. 
 c. No Compensation. SAHS acknowledges and agrees that no
indemnities or compensation of any kind shall be due to SAHS as a result of the termination or expiration of this Agreement. In particular, SAHS waives any claim it may have or acquire against Sears for


  
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any expenses incurred by it in preparing for and pursuing its operation of the Stores, including but not limited to the engagement of any employees or contractors; the rental, purchase,
furnishing or remodeling of any facilities; the rental, purchase or other acquisition of equipment; and the development, purchase and/or dissemination of any advertisements or promotional materials. 

d. Liability for Pre-Termination Actions. Nothing herein shall be construed to relieve SAHS of any obligation with respect to HTS
Products purchased, liabilities incurred or other activities undertaken in connection with the Stores prior to the date of such expiration or termination, including but not limited to SAHS’s defense and indemnity obligations, and such
obligations shall survive any such termination or expiration. 
 e. Consent to Termination Provisions. Both parties
expressly and unconditionally agree that each and every cause of termination under this Agreement is contracted to freely and constitute a breach of the essential obligations of this Agreement by the party in breach. 

ARTICLE X
 RELATIONSHIP; ASSIGNABILITY 
 10.1 Relationship. Sears and
SAHS are acting as independent contractors under this Agreement, and SAHS is not an employee or agent of Sears. Nothing herein is intended to make either party a general or special agent, legal representative, subsidiary, joint venturer, partner,
franchiser or franchisee, fiduciary, employee or servant of the other for any purpose. SAHS is not authorized or empowered (i) to act as an agent for Sears; (ii) to enter into agreements, transact business or incur obligations for or on
behalf of Sears; (iii) to accept legal service of process for or on behalf of Sears; or (iv) to bind Sears in any manner whatsoever. SAHS shall not do or omit to do anything that might imply or indicate that SAHS is an agent,
representative, branch, division, or Affiliate of Sears or that Sears or its Affiliates in any manner either directly or indirectly, own, control or operate any of the Stores or the Websites or are in any way responsible for SAHS’s acts or
obligations. 
 10.2 Assignability. SAHS acknowledges that its rights and duties under this Agreement are personal and
that Sears has entered into this Agreement and granted the license in reliance upon Sears’ perceptions of the character, business skill, aptitude and financial capacity of SAHS. Accordingly, SAHS shall not assign its rights or duties under this
Agreement without Sears’ prior written consent. 
 10.3 Definition of Stockholding Change. “Stockholding
Change” means the occurrence of any transaction or event, whether voluntary or involuntary, that results in a Sears Competitor becoming, or as a consequence of which a Sears Competitor becomes, directly or indirectly, at any time after the
date of this Agreement and by whatever means, the beneficial owner of more than 50% of SAHS’s membership interests or 50% of the total voting power of 

  
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outstanding securities entitled to vote in, or carrying the right to direct the voting with respect to, directly or indirectly and by whatever means the election of the board of directors of SAHS
or any of its subsidiaries. “Sears Competitor” means, solely for purposes of this Agreement and for no other purpose, Amazon.com, Inc., Best Buy Co., Inc., hhgregg, Inc., The Home Depot, Inc., Lowe’s Companies, Inc., Target
Corporation, Tractor Supply Co., Wal-Mart Stores, Inc., each other retailer that competes in any material respect with Sears’ major home appliance business or Sears’ power lawn and garden business, and the Sears Competitor Affiliates of
each of them. “Sears Competitor Affiliates” means each individual or entity that directly or indirectly, and by whatever means, controls, is under common control with, or is controlled by, a Sears Competitor. 

ARTICLE XI
 LICENSE OPERATING COMMITTEE; DISPUTE RESOLUTION 
 11.1 License
Operating Committee. Subject to the last sentence of this Section 11.1, Sears and SAHS will form a committee (the “License Operating Committee”) that will address all day-to-day operational and other issues that may
arise with respect to this Agreement and all Disputes (as defined in Section 11.2 below). The License Operating Committee will discuss all of these issues and will attempt to resolve informally all Disputes in accordance with
Section 11.2b. The License Operating Committee will consist of three employees of each party as designated by the party. The initial employee designees are listed on Appendix 11.1. Each party may replace one or more of its designees
at any time upon notice to the other Party. Each party will promptly fill all of its License Operating Committee vacancies as they arise by notice to the other party. Unless the members of the License Operating Committee unanimously agree otherwise,
the License Operating Committee will meet at least once every calendar month during the Term on the dates determined by the members of the License Operating Committee. If the members of the Merchandise Operating Committee cannot agree on a date or a
time for a particular monthly meeting the meeting will occur at 1:00 p.m. Central Time on the second Thursday of the month at the offices of SHC, 3333 Beverly Road, Hoffman Estates, IL 60179 B6-D. At all times one of the members of the License
Operating Committee will serve as the License Operating Committee’s Chairperson. The Chairperson will rotate among the License Operating Committee members on a monthly basis. The initial Chairperson is listed on Appendix 11.1 and
the other License Operating Committee members each will serve thereafter as Chairperson, on a monthly basis, rotating between Sears’ members and SAHS’s members. The Chairperson (i) will request that License Operating Committee members
provide meeting agenda items and (ii) will distribute to members, at least two business days in advance of each License Operating Committee meeting, an agenda for the meeting. If in accordance with the Trademark License Agreement a
“License Operating Committee” has been formed and is operating (the “TLOC”), then (a) Sears and SAHS will not be required to form the License Operating Committee in accordance with this Section 11.1 and
(b) the TLOC will serve at the License Operating Committee for all purposes of this Agreement. 

  
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 11.2 Dispute Resolution. 

a. License Operating Committee’s Attempt to Resolve Dispute. If a Dispute arises, neither party may cease
to perform any of its obligations in this Agreement in accordance with their terms or take any formal legal action (such as seeking to terminate this Agreement, seeking mediation in accordance with Section 11.2c, or instituting or seeking any
judicial or other legal action, relief, or remedy with respect to or arising out of this Agreement) unless the party has first (i) delivered a notice of dispute (the “Dispute Notice”) to all of the members of the License
Operating Committee and (ii) complied with the terms and conditions of this Section 11. At the first monthly meeting of the License Operating Committee following the delivery of the Dispute Notice (the “Dispute Resolution
Meeting”) the License Operating Committee will attempt to resolve all of the Disputes that are the subject of the Dispute Notice. Each party will cause its designees on the License Operating Committee to negotiate in good faith to resolve
all Disputes in a timely manner. If by the 10th calendar
day following the Dispute Resolution Meeting the License Operating Committee has not resolved all of the Disputes (the “Resolution Failure Date”) the parties will proceed to mediate the unresolved Disputes (“Unresolved
Disputes”) in accordance with Section 11.2c. 
 b. Dispute Defined. Subject to the next sentence,
“Dispute” means each claim, controversy, dispute, and disagreement between (i) on the one hand, SAHS or any of its Affiliates, or any of their respective shareholders, officers, directors, agents, employees, legal
representatives (including attorneys in their representative capacity), successors and assigns, and (ii) on the other hand, Sears or any of its Affiliates, employees, legal representatives (including attorneys in their representative capacity),
successors and assigns, in each case arising out of or relating to a party’s performance, or failure to perform, one or more of its obligations in this Agreement. Disputes do not include claims, controversies, disputes or disagreements with
respect to compliance with Article IV or payment obligations with respect to amounts due in accordance with the terms and conditions of this Agreement that are not reasonably in dispute. 

c. Mediation of Unresolved Disputes. Sears and SAHS will in good faith attempt to resolve all Unresolved Disputes by non-binding
mediation. Sears and SAHS will negotiate in good faith to determine the mediator, the mediator’s compensation and related costs, and the applicable rules for the mediation. If by the 15th day following the Resolution Failure Date Sears and SAHS
have been unable to settle an Unresolved Dispute the obligations of Sears and SAHS in this Section 11 will end with respect to the Unresolved Dispute. 
 ARTICLE XII
 GENERAL PROVISIONS 

12.1 Confidential Information. The parties acknowledge that in the course of performing under this Agreement they may be exposed
to Confidential Information owned by the other party. “Confidential Information” shall include, but is not limited to, all confidential and proprietary information, marketing, trade secrets, know-how, development data, customer
information, information about the methods, operations, financial position of a party and other information and knowledge which are not commonly known and which could be used by others 

  
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to the competitive disadvantage of the party that owns such Confidential Information. All Confidential Information disclosed to any other party under this Agreement shall remain the exclusive
property of the disclosing party. 
 a. Non-disclosure of Confidential Information. Each party shall (i) use its
best efforts to protect the confidential nature of Confidential Information disclosed to it, including notifying its Affiliates, subsidiaries, sublicensees, distributors or anyone else with whom a party works to achieve the purposes of this
Agreement of the confidential nature of such Confidential Information, (ii) prior to receiving any such Confidential Information, use its best efforts to have the Dealers, Franchisees or anyone else with whom a party works to achieve the
purposes of this Agreement sign a confidentiality agreement containing restrictions on the use and disclosure of such Confidential Information no less restrictive than those contained herein, (iii) except as provided in this Agreement or as
required by law or court order, not disclose to third parties or copy any Confidential Information or allow any third party access to such Confidential Information without first obtaining the disclosing party’s written consent, and
(iv) not use, or permit others to use, any Confidential information disclosed to it except for the purposes set forth herein. 
 SAHS shall not, without the prior written permission of Sears, which permission shall be given, if at all, in Sears’ sole discretion (i) directly or indirectly utilize Confidential Information
in its own business, (ii) manufacture or sell any product that is based in whole or in part on such Confidential Information, or (iii) disclose such Confidential Information to any third party. 

SAHS shall cause each of the Dealers and Franchisees to agree in writing to be bound by the provisions of this Section 12.1a.

 b. Compelled Disclosure. In the event a party is required by law or court order to disclose any Confidential
Information of the disclosing party, that party shall: (i) notify the disclosing party in writing as soon as possible, but in no event less than thirty (30) calendar days prior to any such disclosure; (ii) cooperate with the
disclosing party to preserve the confidentiality of such Confidential Information consistent with applicable law; and (iii) use its best efforts to limit any such disclosure to the minimum disclosure necessary to comply with such law or court
order. 
 12.2 Force Majeure. Neither party hereto shall be liable for any failure, inability, or delay of performance
under this Agreement if such failure, inability or delay results directly from the acts of any government (including its laws, rules, orders, ordinances, and regulations), currency and/or exchange controls, accidents, fires, insurrection, wars,
strikes, floods, winds, or other natural disasters, sabotage, breakdown of machinery, failure in sources of supply, or any other cause beyond the reasonable control of such party. 

12.3 Construction. All headings and titles used to identify the sections of this Agreement are for the convenience of the parties
and shall not be used in construing or interpreting the provisions of this Agreement. 

  
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 12.4 Entire Agreement. This Agreement, together with all Exhibits hereto (which
are incorporated herein by this reference), is intended as the complete, final and exclusive statement of the terms of this Agreement between SAHS and Sears with regard to the subject matter hereof, and supersedes all prior oral and written
agreements, understandings, commitments, negotiations and practices between the parties relating to such subject matter. Nothing in this Agreement is intended, nor shall be deemed, to confer any rights or remedies upon any person or entity not a
party to this Agreement. 
 12.5 Amendments. Except as otherwise expressly provided in this Agreement, no modification or
amendment of this Agreement shall be effective unless made in a writing executed by an authorized representative of each party hereto. 
 12.6 Remedies; Injunctive Relief. The rights and remedies provided herein shall be cumulative and in addition to any other rights and remedies otherwise available at law or in equity.
Notwithstanding any other provision of this Agreement, each party acknowledges that any breach by a party of Article IV or Section 12.1 of this Agreement may cause the non-breaching party and its Affiliates irreparable harm for which the
non-breaching party and its Affiliates have no adequate remedies at law. Accordingly, each party and its Affiliates, without complying with Section 11.2c and without the necessity to post a bond or other security, are entitled to seek
injunctive relief for any such breach in any state or federal court in Chicago, Illinois, USA, and each party consents to the exclusive jurisdiction and venue in the state and federal courts in Chicago, Illinois, USA for injunctive relief purposes.
Each party waives all claims for damages by reason of the wrongful issuance of an injunction and acknowledges that its only remedy in that case is the dissolution of that injunction. 

12.7 Non-Waivers. Any waiver of Sears’ rights or remedies under this Agreement shall be effective only if made in writing
signed by an authorized officer of Sears. Neither any failure or delay by Sears in exercising any right or remedy, nor any single or partial exercise or waiver of any right shall preclude any other or further exercise thereof by Sears or the
exercise of any other right or remedy by Sears. 
 12.8 Severability. If any provision hereof is held invalid or
unenforceable by a court of competent jurisdiction, such invalidity shall not affect the validity or operation of any other provision and such invalid provision shall be deemed to be severed from the Agreement. 

12.9 Survivability. Each term of this Agreement that would, by its nature, survive the termination or expiration of this Agreement
will so survive, including the obligation of either Party to pay all amounts accrued hereunder and including Article V (Defense and Indemnification), Section 6.1 (Records), Article VIII (No Implied Warranties; Limitation of Liability), Article
IX (Termination), and Section 12.1 (Confidential Information). 

  
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 12.10 Notices. All notices required or permitted to be given hereunder shall be
given in writing and shall be sent by prepaid first class registered air mail, express courier, personal delivery, or facsimile to the following addresses: 
 Sears shall be addressed at: 
 Sears, Roebuck and Co. 

3333 Beverly Road 

Hoffman Estates, Illinois 60179 
 Attn: SVP and President, Marketing 
 Facsimile: (847) 286-2735 

With a copy to: 
 Sears Holdings Management Corporation 
 3333 Beverly Road 

Hoffman Estates, Illinois 60179 
 Attn: General Counsel 
 Facsimile: (847) 286-2471 

SAHS shall be addressed at: 
 Sears Authorized Hometown Stores, LLC 
 3333 Beverly Road 

Hoffman Estates, Illinois 60179 
 Attn.: President 
 Facsimile: (847) 286-7197 

With a copy to: 
 Sears Hometown and Outlet Stores, Inc. 
 3333 Beverly Road 

Hoffman Estates, Illinois 60179 
 Attn: General Counsel 
 In the case of notice by facsimile transmission, notice
shall be confirmed immediately by prepaid courier service. All notices shall be effective upon receipt when delivered at the address so specified; provided, however, that any notice sent by mail or courier shall be deemed to have been received ten
(10) days after dispatch, and any notice sent by facsimile transmission shall be deemed to have been received when such facsimile is confirmed electronically. Any party may change the address to which notices are to be sent by so notifying the
other party in writing in the manner provided herein. 
 12.11 Counterparts. This Agreement may be executed in multiple
counterparts and by facsimile, each of which shall be deemed to be an original, and all such counterparts shall constitute but one instrument. 

  
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 12.12 Good Faith and Fair Dealing. SAHS and Sears each shall exercise Good
Faith in the performance of its obligations in this Agreement. “Good Faith” means honesty in fact and the observance of reasonable commercial standards of fair dealing in accordance with Applicable Law. 

12.13 Condition Precedent to the Effectiveness of this Agreement. This Agreement shall not become effective until it has been
approved by the Audit Committee of the Board of Directors of SHC. 
 12.14 Governing Law; Jurisdiction; Waiver of Jury
Trial. 
 a. Governing Law. This Agreement shall be construed in accordance with, and governed by, the federal laws
of the United States, including but not limited to the Lanham Act, and the internal laws of the State of Illinois other than its conflict of laws principles and the Illinois Franchise Disclosure Act. This Agreement shall not be subject to any of the
provisions of the United Nations Convention on Contracts for the International Sale of Goods. 
 b. Jurisdiction. Each of
the Parties submits, for itself and its property, to the exclusive jurisdiction of all Illinois state courts and federal courts of the United States of America sitting in Cook County, Illinois, and all appellate courts to each thereof, in all
actions and proceedings arising out of or relating to this Agreement or the transactions contemplated hereby or for recognition or enforcement of all judgments relating thereto, and each of the Parties (i) shall commence all such actions and
proceedings only in such courts, (ii) shall cause all claims in respect of all such actions and proceedings to be heard and determined in such Illinois state court or, to the extent permitted by law, in such federal court, (iii) waives, to
the fullest extent it may legally and effectively do so, all objections that it may now or hereafter have to the laying of venue of all such actions and proceedings in any such Illinois state or federal court, and (iv) waives, to the fullest
extent permitted by law, the defense of an inconvenient forum to the maintenance of such actions and proceedings in all such Illinois state and federal courts. A final judgment in any such action or proceeding shall be conclusive and may be enforced
in other jurisdictions by suit on the judgment or in any other manner provided by law. Each Party irrevocably consents to service of process in the manner provided for notices in Section 12.10. Nothing in this Agreement shall affect the right
of any Party to serve process in any other manner permitted by law. 
 c. Waiver of Jury Trial. Each Party acknowledges
that each controversy that may arise under this Agreement is likely to involve complicated and difficult issues and, therefore, it irrevocably and unconditionally waives all rights it may have to a trial by jury in respect of any litigation directly
or indirectly arising out of or relating to this Agreement or the transactions contemplated hereby. Each Party certifies and acknowledges that (i) it understands and has considered the implications of such waivers, (ii) it makes such
waivers voluntarily, and (iii) it has been induced to enter into this Agreement by, among other things, the mutual waivers and certifications in this Section 12.14. 

  
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	 SEARS, ROEBUCK AND CO.
 By Sears Holdings Management Corporation, its Agent
	 		 	SEARS AUTHORIZED HOMETOWN STORES, LLC
					
	By:	 	  
	 		 	By:	 	  

	William Phelan	 		 	W. Bruce Johnson
	Senior Vice President-Finance	 		 	President


  
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 EXHIBIT A 
 TO LICENSE AGREEMENT 
 STORE NAMES 

 

													
	 Country
	  	 Mark
	  	Status	  	Reg./App.
No.	 	  	Reg./App.
Date	  	 Goods / Services

	 United States
	  	SEARS APPLIANCE & HARDWARE	  	Registered	  	 	4,008,504	  	  	8/9/2011	  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment
						
	 United States
	  	SEARS AUTHORIZED HOMETOWN STORES	  	Registered	  	 	4,056,660	  	  	11/15/2011	  	Retail store services and dealerships featuring appliances, electronics, hardware, tools, and lawn and garden equipment
						
	 United States
	  	SEARS HARDWARE STORE	  	Pending	  	 	85/576,053	  	  	03/21/12	  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment
						
	 United States
	  	SEARS HOMETOWN STORE	  	Registered	  	 	3,850,796	  	  	9/21/2010	  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment
						
	 United States
	  	SEARS MATTRESS	  	N/A	  	 	N/A	  	  	N/A	  	Retail store services


  
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	 Country
	  	 Mark
	  	Status	  	Reg./App.
No.	  	Reg./App.
Date	  	 Goods / Services

	 Bermuda
	  	SEARS HOMETOWN STORE	  	Pending	  		  		  	Retail store services and dealerships featuring appliances, electronics, hardware/tools, and lawn and garden equipment


  
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 EXHIBIT B 
 TO LICENSE AGREEMENT 
 ADDITIONAL SEARS MARKS 

 

											
	 Country
	  	 Mark
	  	Status	  	Reg./App.
No.	  	Reg./App.
Date	  	 Goods / Services

	 United States
	  	PRICE MATCH PLUS	  	N/A	  	N/A	  	N/A	  	Price match policy


  
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 EXHIBIT C 
 TO LICENSE AGREEMENT 
 DOMAIN NAMES 

www.searshometownstores.com 

www.searshardwarestores.com 

  
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 EXHIBIT D 
 TO LICENSE AGREEMENT 
 TERRITORY 

50 United States, its territories and possessions, including Puerto Rico 
 Bermuda 

  
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 APPENDIX 1.1 
 TO LICENSE AGREEMENT 
 EFFECTIVE DATE 

The Effective Date referred to in Section 1.1 is September     , 2012. 

  
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 A. 
 APPENDIX 11.1 
 TO LICENSE AGREEMENT 

LICENSE OPERATING COMMITTEE 
 SAHS 
 Keri Durkin 
 Brandon Gartman 
 Guy Reda 
 Sears 
 Allyson Olsen 
 Paul Palich 
 Roger Teal 
 Initial Chairperson: Allyson Olsen 

  
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