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                                                                   EXHIBIT 10.18

                                                         GOLFSMITH INTERNATIONAL
                                                               11000 North IH-35
                                                             Austin, Texas 78753

[GOLFSMITH LOGO]

April 3, 2003

Dear <<FIRSTNAME>>:

We are pleased to report that you have been selected to participate in a
management incentive plan recently approved by the Board of Directors.

The Plan, as approved, will provide bonus payments to you based on the company's
performance relative to certain profit goals and your contributions during the
year to achieving these goals. Golfsmith's 2002 economic profit targets are:

<TABLE>
<CAPTION>
---------------------------------------------------------------------------------
                      Spring               Fall                   Annual
---------------------------------------------------------------------------------
<S>              <C>                  <C>                   <C>
Level 1          $<<Level_1__Spr>>    $<<Level_1__Fall>>    $<<Level_1__Ann>>
---------------------------------------------------------------------------------
Level 2          $<<Level_2__Spr>>    $<<Level_2__Fall>>    $<<Level_2__Ann>>
---------------------------------------------------------------------------------
Level 3          $<<Level_3__Spr>>    $<<Level_3__Fall>>    $<<Level_3__Ann>>
---------------------------------------------------------------------------------
</TABLE>

In the event actual 2002 economic profit meets or exceeds Level 1 all eligible
employees will receive a bonus payment. The amount of your bonus will be a
function of actual economic profit and your personal performance rating, which
will be assigned to you based on your performance during the year. An example of
how actual bonus payments will be calculated and other features of the Incentive
Plan have been attached for your review. We encourage you to review the attached
and remind you of the importance of keeping the information confidential.

As a leader in the industry, Golfsmith is well positioned for significant growth
in revenues and earnings. Our future success will largely depend on the
contributions you and others make in managing costs, providing superior customer
service, better utilizing existing assets and identifying opportunities for
increased revenues. We are pleased to offer this incentive plan as a way to
reward you for your contributions to Golfsmith's future success.

Sincerely,

/s/ Carl Paul                                        /s/ Frank Paul

Carl Paul                                            Frank Paul
Chairman and Chief Executive Officer                 Vice Chairman and President

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                             Golfsmith International
                               2002 INCENTIVE PLAN

1.   Eligible Employees - Plan participants must have been employed for ninety
     consecutive days during 2002 and be actively employed by Golfsmith on the
     date that the bonuses are paid. Plan participants who are employed for part
     of the year will receive a pro rata portion of an annual bonus award based
     on their length of service during 2002. Since certain payments can vary by
     position, plan participants must complete ninety days in that position in
     order to qualify for any bonus award for that position. Employees not in
     good standing will not receive payments under the Plan regardless of their
     tenure with the Company.

2.   Bonus Award Period - 2002 Fiscal Year

3.   Measurement Factor - Economic profit targets will be developed from the
     annual operating plan and approved by the Board of Directors. Bonus awards
     will be calculated based on actual results achieved.

4.   Bonus Award Levels - Incentive payments are calculated by taking the
     employee's base rate and multiplying it times the employee's personal
     rating. An individual's personal rating can range from 1.5 to 0.5 based on
     the employee's performance during the year. See Exhibit A for a sample
     calculation.

5.   Additional Provisions

  -    For eligible employees, Incentive Plan payments will be paid within 90
       days following the end of the fiscal year.

  -    The Incentive Plan is subject to revision, replacement and/or
       cancellation as determined by the senior management of Golfsmith
       International.