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                                                                   Exhibit 10.10

                            INDEMNIFICATION AGREEMENT

         This INDEMNIFICATION AGREEMENT (the "Agreement") is made and entered
into effective as of this 12th day of September, 2002, by and between Golfsmith
International, Inc., a Delaware corporation (including any successors thereto,
the "Company"), and Kelly Redding ("Indemnitee").

                                   RECITALS:

         A. Competent and experienced persons are reluctant to serve or to
continue to serve corporations as directors, officers, or in other capacities
unless they are provided with adequate protection through insurance or
indemnification (or both) against claims and actions against them arising out of
their service to and activities on behalf of those corporations.

         B. The current uncertainties relating to the availability of adequate
insurance for directors and officers have increased the difficulty for
corporations to attract and retain competent and experienced persons.

         C. The Board of Directors of the Company (the "Board") has determined
that the continuation of present trends in litigation will make it more
difficult to attract and retain competent and experienced persons, that this
situation is detrimental to the best interests of the Company's stockholders,
and that the Company should act to assure its directors and officers that there
will be increased certainty of adequate protection in the future.

         D. It is reasonable, prudent, and necessary for the Company to obligate
itself contractually to indemnify its directors and officers to the fullest
extent permitted by applicable law in order to induce them to serve or continue
to serve the Company.

         E. Indemnitee is willing to serve and continue to serve the Company on
the condition that he be indemnified to the fullest extent permitted by law.

         F. Concurrently with the execution of this Agreement, Indemnitee is
agreeing to serve or to continue to serve as a director or officer of the
Company.

                                  AGREEMENTS:

         NOW, THEREFORE, in consideration of the foregoing premises,
Indemnitee's agreement to serve or continue to serve as a director or officer of
the Company, and the covenants contained in this Agreement, the Company and
Indemnitee hereby covenant and agree as follows:

1. Certain Definitions. For purposes of this Agreement:

         (a)      Affiliate: shall mean any Person that directly, or indirectly,
                  through one or more intermediaries, controls, is controlled
                  by, or is under common control with the Person specified.

         (b)      Change of Control: shall mean the occurrence of any of the
                  following events:
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                  (i)      The acquisition after the date of this Agreement by
                           any individual, entity, or group (within the meaning
                           of Section 13(d)(3) or 14(d)(2) of the Securities
                           Exchange Act of 1934, as amended (the "Exchange
                           Act")) (a "Person") of beneficial ownership (within
                           the meaning of Rule 13d-3 promulgated under the
                           Exchange Act) of 20% or more of either (x) the then
                           outstanding shares of common stock of the Company
                           (the "Outstanding Company Common Stock") or (y) the
                           combined voting power of the then outstanding voting
                           securities of the Company entitled to vote generally
                           in the election of directors (the "Outstanding
                           Company Voting Securities"); provided, however, that
                           for purposes of this paragraph (i), the following
                           acquisitions shall not constitute a Change of
                           Control: any acquisition directly from the Company or
                           any Subsidiary thereof; any acquisition by the
                           Company or any Subsidiary thereof; any acquisition by
                           any employee benefit plan (or related trust)
                           sponsored or maintained by the Company or any
                           Subsidiary of the Company; or any acquisition by any
                           entity or its security holders pursuant to a
                           transaction which complies with clauses (A), (B), and
                           (C) of paragraph (iii) below;

                  (ii)     Individuals who, as of the date of this Agreement,
                           constitute the Board (the "Incumbent Board") cease
                           for any reason to constitute at least a majority of
                           the Board; provided, however, that any individual
                           becoming a director subsequent to the date of this
                           Agreement whose election or appointment by the Board
                           or nomination for election by the Company's
                           stockholders, was approved by a vote of at least a
                           majority of the directors then comprising the
                           Incumbent Board, shall in either case be considered
                           as though such individual were a member of the
                           Incumbent Board, but excluding, for this purpose, any
                           such individual whose initial assumption of office
                           occurs as a result of an actual or threatened
                           election contest with respect to the election or
                           removal of directors or other actual or threatened
                           solicitation of proxies or consents by or on behalf
                           of a Person other than the Board;

                  (iii)    Consummation of a reorganization, merger or
                           consolidation or sale or other disposition of all
                           or substantially all of the assets of the Company or
                           an acquisition of assets of another corporation (a
                           "Business Combination"), unless in each case,
                           following such Business Combination, (A) all or
                           substantially all of the individuals and entities who
                           were the beneficial owners, respectively, of the
                           Outstanding Company Common Stock and Outstanding
                           Company Voting Securities immediately prior to such
                           Business Combination beneficially own, directly or
                           indirectly, more than 50% of, respectively, the then
                           outstanding shares of common stock and the combined
                           voting power of the then outstanding voting
                           securities entitled to vote generally in the election
                           of directors, as the case may be, of the corporation
                           resulting from such Business Combination (including,
                           without limitation, a corporation which as a result
                           of such transaction owns the Company or all or
                           substantially all of the Company's assets either
                           directly or through one or more


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                           subsidiaries) in substantially the same proportions
                           as their ownership, immediately prior to such
                           Business Combination of the Outstanding Company
                           Common Stock and Outstanding Corporation Voting
                           Securities, as the case may be, (B) no Person
                           (excluding any employee benefit plan (or related
                           trust) of the Company or the corporation resulting
                           from such Business Combination) beneficially owns,
                           directly or indirectly, 20% or more of, respectively,
                           the then outstanding shares of common stock of the
                           corporation resulting from such Business Combination
                           or the combined voting power of the then outstanding
                           voting securities of such corporation except to the
                           extent that such ownership of the Company existed
                           prior to the Business Combination and (C) at least a
                           majority of the members of the board of directors of
                           the corporation resulting from such Business
                           Combination were members of the Incumbent Board at
                           the time of the execution of the initial agreement,
                           or of the action of the Board, providing for such
                           Business Combination; or

                  (iv)     Approval by the stockholders of the Company of a
                           complete liquidation or dissolution of the Company.

         (c)      Claim: shall mean any threatened, pending, or completed
                  action, suit, or proceeding (including, without limitation,
                  securities laws actions, suits, and proceedings and also any
                  cross claim or counterclaim in any action, suit, or
                  proceeding), whether civil, criminal, arbitral,
                  administrative, or investigative in nature, or any inquiry or
                  investigation (including discovery), whether conducted by the
                  Company or any other Person, that Indemnitee in good faith
                  believes might lead to the institution of any action, suit, or
                  proceeding.

         (d)      Expenses: shall mean all costs, expenses (including,
                  attorneys' and expert witnesses' fees), and obligations paid
                  or incurred in connection with investigating, defending
                  (including affirmative defenses and counterclaims), being a
                  witness in, or participating in (including on appeal), or
                  preparing to defend, be a witness in, or participate in, any
                  Claim relating to any Indemnifiable Event.

         (e)      Indemnifiable Event: shall mean any actual or alleged act,
                  omission, statement, misstatement, event, or occurrence
                  related to the fact that Indemnitee is or was a director,
                  officer, agent, or fiduciary of the Company, or is or was
                  serving at the request of the Company as a director, officer,
                  trustee, agent, or fiduciary of another corporation,
                  partnership, joint venture, employee benefit plan, trust, or
                  other enterprise, or by reason of any actual or alleged thing
                  done or not done by Indemnitee in any such capacity. For
                  purposes of this Agreement, the Company agrees that
                  Indemnitee's service on behalf of or with respect to any
                  Subsidiary or employee benefits plan of the Company or any
                  Subsidiary of the Company shall be deemed to be at the request
                  of the Company.

         (f)      Indemnifiable Liabilities: shall mean all Expenses and all
                  other liabilities, damages (including, without limitation,
                  punitive, exemplary, and the multiplied portion of any
                  damages), judgments, payments, fines, penalties, amounts paid
                  in


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                  settlement, and awards paid or incurred that arise out of, or
                  in any way relate to, any Indemnifiable Event.

         (g)      Potential Change of Control: shall be deemed to have occurred
                  if (i) the Company enters into an agreement, the consummation
                  of which would result in the occurrence of a Change of
                  Control, (ii) any Person (including the Company) publicly
                  announces an intention to take or to consider taking actions
                  that, if consummated, would constitute a Change of Control, or
                  (iii) the Board adopts a resolution to the effect that, for
                  purposes of this Agreement, a Potential Change of Control has
                  occurred.

         (h)      Reviewing Party: shall mean a member or members of the Board
                  who are not parties to the particular Claim for which
                  Indemnitee is seeking indemnification or if a Change of
                  Control has occurred or if there is a Potential Change of
                  Control and Indemnitee so requests, or if the members of the
                  Board so elect, or if all of the members of the Board are
                  parties to such Claim, Special Counsel.

         (i)      Special Counsel: shall mean special, independent legal counsel
                  selected by Indemnitee and approved by the Company (which
                  approval shall not be unreasonably withheld), and who has not
                  otherwise performed material services for the Company or for
                  Indemnitee within the last three years (other than as Special
                  Counsel under this Agreement or similar agreements).

         (j)      Subsidiary: shall mean, with respect to any Person, any
                  corporation or other entity of which a majority of the voting
                  power of the voting equity securities or equity interest is
                  owned, directly or indirectly, by that Person.

2.       Indemnification and Expense Advancement.

         (a)      The Company shall indemnify Indemnitee and hold Indemnitee
                  harmless to the fullest extent permitted by law, as soon as
                  practicable but in any event no later than 30 days after
                  written demand is presented to the Company, from and against
                  any and all Indemnifiable Liabilities. Notwithstanding the
                  foregoing, the obligations of the Company under Section 2(a)
                  shall be subject to the condition that the Reviewing Party
                  shall not have determined (in a written opinion, in any case
                  in which Special Counsel is involved) that Indemnitee is not
                  permitted to be indemnified under applicable law. Nothing
                  contained in this Agreement shall require any determination
                  under this Section 2(a) to be made by the Reviewing Party
                  prior to the disposition or conclusion of the Claim against
                  the Indemnitee.

         (b)      If so requested by Indemnitee, the Company shall advance to
                  Indemnitee all reasonable Expenses incurred by Indemnitee to
                  the fullest extent permitted by law (or, if applicable,
                  reimburse Indemnitee for any and all reasonable Expenses
                  incurred by Indemnitee and previously paid by Indemnitee)
                  within ten business days after such request (an "Expense
                  Advance") and delivery by Indemnitee of an undertaking to
                  repay Expense Advances if and to the extent such undertaking
                  is required by applicable law prior to the Company's payment
                  of Expense


                                       S-4
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                  Advances. The Company shall be obligated from time to time at
                  the request of Indemnitee to make or pay an Expense Advance in
                  advance of the final disposition or conclusion of any Claim.
                  In connection with any request for an Expense Advance, if
                  requested by the Company, Indemnitee or Indemnitee's counsel
                  shall submit an affidavit stating that the Expenses to which
                  the Expense Advances relate are reasonable. Any dispute as to
                  the reasonableness of any Expense shall not delay an Expense
                  Advance by the Company. If, when, and to the extent that the
                  Reviewing Party determines that Indemnitee would not be
                  permitted to be indemnified with respect to a Claim under
                  applicable law or the amount of the Expense Advance was not
                  reasonable, the Company shall be entitled to be reimbursed by
                  Indemnitee and Indemnitee hereby agrees to reimburse the
                  Company without interest (which agreement shall be an
                  unsecured obligation of Indemnitee) for (x) all related
                  Expense Advances theretofore made or paid by the Company in
                  the event that it is determined that indemnification would not
                  be permitted or (y) the excessive portion of any Expense
                  Advances in the event that it is determined that such Expenses
                  Advances were unreasonable, in either case, if and to the
                  extent such reimbursement is required by applicable law;
                  provided, however, that if Indemnitee has commenced legal
                  proceedings in a court of competent jurisdiction to secure a
                  determination that Indemnitee could be indemnified under
                  applicable law, or that the Expense Advances were reasonable,
                  any determination made by the Reviewing Party that Indemnitee
                  would not be permitted to be indemnified under applicable law
                  or that the Expense Advances were unreasonable shall not be
                  binding, and the Company shall be obligated to continue to
                  make Expense Advances, until a final judicial determination is
                  made with respect thereto (as to which all rights of appeal
                  therefrom have been exhausted or lapsed), which determination
                  shall be conclusive and binding. If there has been a Potential
                  Change of Control or a Change of Control, the Reviewing Party
                  shall be advised by or shall be Special Counsel, if Indemnitee
                  so requests. If there has been no determination by the
                  Reviewing Party or if the Reviewing Party determines that
                  Indemnitee substantively is not permitted to be indemnified in
                  whole or part under applicable law or that any Expense
                  Advances were unreasonable, Indemnitee shall have the right to
                  commence litigation in any court in the states of Texas or
                  Delaware having subject matter jurisdiction thereof and in
                  which venue is proper seeking an initial determination by the
                  court or challenging any such determination by the Reviewing
                  Party or any aspect thereof, and the Company hereby consents
                  to service of process and to appear in any such proceeding.
                  Any determination by the Reviewing Party otherwise shall be
                  conclusive and binding on the Company and Indemnitee.

         (c)      Nothing in this Agreement, however, shall require the Company
                  to indemnify Indemnitee with respect to any Claim initiated by
                  Indemnitee, other than a Claim solely seeking enforcement of
                  the Company's indemnification obligations to Indemnitee or a
                  Claim authorized by the Board.

3. Change of Control. The Company agrees that, if there is a Potential Change in
Control or a Change of Control and if Indemnitee requests in writing that
Special Counsel be the Reviewing Party, then Special Counsel shall be the
Reviewing Party. In such a case, the Company agrees


                                       S-5
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not to request or seek reimbursement from Indemnitee of any indemnification
payment or Expense Advances unless Special Counsel has rendered its written
opinion to the Company and Indemnitee (i) that the Company was not or is not
permitted under applicable law to pay Indemnitee and to allow Indemnitee to
retain such indemnification payment or Expense Advances or (ii) that such
Expense Advances were unreasonable. However, if Indemnitee has commenced legal
proceedings in a court of competent jurisdiction to secure a determination that
Indemnitee could be indemnified under applicable law or that the Expense
Advances were reasonable, any determination made by Special Counsel that
Indemnitee would not be permitted to be indemnified under applicable law or that
the Expense Advances were unreasonable shall not be binding, and Indemnitee
shall not be required to reimburse the Company for any Expense Advance, and the
Company shall be obligated to continue to make Expense Advances, until a final
judicial determination is made with respect thereto (as to which all rights of
appeal therefore have been exhausted or lapsed), which determination shall be
conclusive and binding. The Company agrees to pay the reasonable fees of Special
Counsel and to indemnify Special Counsel against any and all expenses (including
attorneys' fees), claims, liabilities, and damages arising out of or relating to
this Agreement or Special Counsel's engagement pursuant hereto.

4. Indemnification for Additional Expenses. The Company shall indemnify
Indemnitee against any and all costs and expenses (including attorneys' and
expert witnesses' fees) and, if requested by Indemnitee, shall (within two
business days of that request) advance those costs and expenses to Indemnitee,
that are incurred by Indemnitee if Indemnitee, whether by formal proceedings or
through demand and negotiation without formal proceedings: (a) seeks to enforce
Indemnitee's rights under this Agreement; (b) seeks to enforce Indemnitee's
rights to expense advancement or indemnification under any other agreement or
provision of the Company's Certificate of Incorporation, as amended (the
"Certificate of Incorporation"), or Bylaws (the "Bylaws") now or hereafter in
effect relating to Claims for Indemnifiable Events; or (c) seeks recovery under
any directors' and officers' liability insurance policies maintained by the
Company, in each case regardless of whether Indemnitee ultimately prevails;
provided that a court of competent jurisdiction has not found Indemnitee's claim
for indemnification or expense advancements under the foregoing clause (a), (b)
or (c) to be frivolous, presented for an improper purpose, without evidentiary
support, or otherwise sanctionable under Federal Rule of Civil Procedure No. 11
or an analogous rule or law, and provided further, that if a court makes such a
finding, Indemnitee shall reimburse the Company for all amounts previously
advanced to Indemnitee pursuant to this Section 4. Subject to the provisos
contained in the preceding sentence, to the fullest extent permitted by law, the
Company waives any and all rights that it may have to recover its costs and
expenses from Indemnitee.

5. Partial Indemnity. If Indemnitee is entitled under any provision of this
Agreement to indemnification by the Company for some, but not all, of
Indemnitee's Indemnifiable Liabilities, the Company shall indemnify Indemnitee
for the portion thereof to which Indemnitee is entitled.

6. Contribution.

         (a)      Contribution Payment. To the extent the indemnification
                  provided for under any provision of this Agreement is
                  determined (in the manner hereinabove provided) not to be
                  permitted under applicable law, the Company, in lieu of
                  indemnifying Indemnitee, shall, to the extent permitted by
                  law, contribute to the amount of any


                                       S-6
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                  and all Indemnifiable Liabilities incurred or paid by
                  Indemnitee for which such indemnification is not permitted.
                  The amount the Company contributes shall be in such proportion
                  as is appropriate to reflect the relative fault of Indemnitee,
                  on the one hand, and of the Company and any and all other
                  parties (including officers and directors of the Company other
                  than Indemnitee) who may be at fault (collectively, including
                  the Company, the "Third Parties"), on the other hand.

         (b)      Relative Fault. The relative fault of the Third Parties and
                  the Indemnitee shall be determined by reference to the
                  relative fault of Indemnitee as determined by the court or
                  other governmental agency or to the extent such Court or other
                  governmental agency does not apportion relative fault, by the
                  Reviewing Party (which shall include Special Counsel) after
                  giving effect to, among other things, the relative intent,
                  knowledge, access to information, and opportunity to prevent
                  or correct the relevant events, of each party, and other
                  relevant equitable considerations. The Company and Indemnitee
                  agree that it would not be just and equitable if contribution
                  were determined by pro rata allocation or by any other method
                  of allocation that does take account of the equitable
                  considerations referred to in this Section 6(b).

7. Burden of Proof. In connection with any determination by the Reviewing Party
or otherwise as to whether Indemnitee is entitled to be indemnified under any
provision of this Agreement or to receive contribution pursuant to Section 6 of
this Agreement, to the extent permitted by law the burden of proof shall be on
the Company to establish that Indemnitee is not so entitled.

8. No Presumption. For purposes of this Agreement, the termination of any Claim
by judgment, order, settlement (whether with or without court approval), or
conviction, or upon a plea of nolo contendere, or its equivalent, or an entry of
an order of probation prior to judgment shall not create a presumption (other
than any presumption arising as a matter of law that the parties may not
contractually agree to disregard) that Indemnitee did not meet any particular
standard of conduct or have any particular belief or that a court has determined
that indemnification is not permitted by applicable law.

9. Non-exclusivity. The rights of Indemnitee hereunder shall be in addition to
any other rights Indemnitee may have under the Bylaws or Certificate of
Incorporation or the Delaware General Corporation Law or otherwise. To the
extent that a change in the Delaware General Corporation Law (whether by statute
or judicial decision) permits greater indemnification by agreement than would be
afforded currently under the Bylaws or Certificate of Incorporation and this
Agreement, it is the intent of the parties hereto that Indemnitee shall enjoy by
this Agreement the greater benefits so afforded by that change. Indemnitee's
rights under this Agreement shall not be diminished by any amendment to the
Certificate of Incorporation or Bylaws, or of any other agreement or instrument
to which Indemnitee is not a party, and shall not diminish any other rights that
Indemnitee now or in the future has against the Company.

10. Liability Insurance. Except as otherwise agreed to by the Company in a
written agreement with Indemnitee or for the benefit of Indemnitee, to the
extent the Company maintains an insurance policy or policies providing
directors' and officers' liability insurance, Indemnitee


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shall be covered by that policy or those policies, in accordance with its or
their terms, to the maximum extent of the coverage available for any Company
director or officer.

11. Period of Limitations. No action, lawsuit, or proceeding may be brought
against Indemnitee or Indemnitee's spouse, heirs, executors, or personal or
legal representatives, nor may any cause of action be asserted in any such
action, lawsuit, or proceeding, by or on behalf of the Company, after the
expiration of two years after the statute of limitations commences with respect
to Indemnitee's act or omission that gave rise to the action, lawsuit,
proceeding, or cause of action; provided, however, that, if any shorter period
of limitations is otherwise applicable to any such action, lawsuit, proceeding,
or cause of action, the shorter period shall govern.

12. Amendments. No supplement, modification, or amendment of this Agreement
shall be binding unless executed in writing by both of the parties hereto. No
waiver of any provision of this Agreement shall be effective unless in a writing
signed by the party granting the waiver. No waiver of any of the provisions of
this Agreement shall be deemed or shall constitute a waiver of any other
provisions hereof (whether or not similar) nor shall that waiver constitute a
continuing waiver.

13. Other Sources. Indemnitee shall not be required to exercise any rights that
Indemnitee may have against any other Person (for example, under an insurance
policy) before Indemnitee enforces his rights under this Agreement. However, to
the extent the Company actually indemnifies Indemnitee or advances him Expenses,
the Company shall be subrogated to the rights of Indemnitee and shall be
entitled to enforce any such rights which Indemnitee may have against third
parties. Indemnitee shall assist the Company in enforcing those rights if it
pays his costs and expenses of doing so. If Indemnitee is actually indemnified
or advanced Expenses by any third party, then, for so long as Indemnitee is not
required to disgorge the amounts so received, to that extent the Company shall
be relieved of its obligation to indemnify Indemnitee or advance Indemnitee
Expenses.

14. Binding Effect. This Agreement shall be binding upon and inure to the
benefit of and be enforceable by the parties hereto and their respective
successors, assigns (including any direct or indirect successor by merger or
consolidation), spouses, heirs, and personal and legal representatives. This
Agreement shall continue in effect regardless of whether Indemnitee continues to
serve as an officer or director of the Company or another enterprise at the
Company's request.

15. Severability. If any provision of this Agreement is held to be illegal,
invalid, or unenforceable under present or future laws effective during the term
hereof, that provision shall be fully severable; this Agreement shall be
construed and enforced as if that illegal, invalid, or unenforceable provision
had never comprised a part hereof; and the remaining provisions shall remain in
full force and effect and shall not be affected by the illegal, invalid, or
unenforceable provision or by its severance from this Agreement. Furthermore, in
lieu of that illegal, invalid, or unenforceable provision, there shall be added
automatically as a part of this Agreement a provision as similar in terms to the
illegal, invalid, or unenforceable provision as may be possible and be legal,
valid, and enforceable.


                                      S-8
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16. Governing Law. This Agreement shall be governed by and construed and
enforced in accordance with the laws of the State of Delaware applicable to
contracts made and to be performed in that state without giving effect to the
principles of conflicts of laws.

17. Headings. The headings contained in this Agreement are for reference
purposes only and shall not affect in any way the meaning or interpretation of
this Agreement.

18. Notices. Whenever this Agreement requires or permits notice to be given by
one party to the other, such notice must be in writing to be effective and shall
be deemed delivered and received by the party to whom it is sent upon actual
receipt (by any means) of such notice. Receipt of a notice by the Secretary of
the Company shall be deemed receipt of such notice by the Company.

19. Complete Agreement. This Agreement constitutes the complete understanding
and agreement among the parties with respect to the subject matter hereof and
supersedes all prior agreements and understandings between the parties with
respect to the subject matter hereof, other than any indemnification rights that
Indemnitee may enjoy under the Certificate of Incorporation, the Bylaws, or the
Delaware General Corporation Law.

20. Counterparts. This Agreement may be executed in any number of counterparts,
each of which shall be deemed an original, but in making proof hereof it shall
not be necessary to produce or account for more than one such counterpart.


                                       S-9
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         EXECUTED as of the date first written above.

                                        GOLFSMITH INTERNATIONAL, INC.



                                        By:     /S/ FRANKLIN C. PAUL
                                                --------------------------------
                                        Name:   Franklin C. Paul
                                        Title:  President



                                        INDEMNITEE:



                                                /S/ KELLY REDDING
                                        ----------------------------------------
                                        Name:   Kelly Redding



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