Exhibit 10.66

                     [BrandPartners Group, Inc. Letterhead]

                                                      March 26, 2002

[NAME]
[ADDRESS]

Dear _______________:

      BrandPartners  Group,  Inc.  (the  "Company"),   in  accordance  with  the
provisions of its 2001 Stock  Incentive Plan (the "Plan"),  hereby grants you an
option ("Stock Option") to purchase 150,000 shares of the Company's Common Stock
("Common Stock"),  together with tandem Limited Stock Appreciation  Rights. Your
award is  subject  to the  terms  and  conditions  set  forth in the  Plan,  any
interpretations  or rules established by the committee of the Company's Board of
Directors  that  administers  the Plan and this  letter.  Any terms used in this
letter and not defined  have the  meanings  set forth in the Plan. A copy of the
Plan is enclosed with this grant letter.

1.    Option Price

      The price at which you may purchase the shares of Common Stock  covered by
this Stock Option is $1.07 per share,  the closing price of the Company's Common
Stock on the Nasdaq SmallCap Market on March 26, 2002.

2.    Term of Option

      Your Stock Option will expire on March 25, 2007.  However, if your service
as a Director  terminates  by reason of death,  your Stock  Option will  instead
terminate on the later of March 25, 2007 or one year after your death.


<PAGE>

3.    Exercisability of Option

      Your Stock  Option will become  exercisable  in  installments  as follows,
provided that you are a Director of the Company on the respective date:

                                                           Cumulative Number of
            Period Beginning                               Shares Purchasable

            March 26, 2002                                 50,000

            January 1, 2003                                50,000

            January 1, 2004                                50,000

      To the extent your Stock Option has become  exercisable,  you may exercise
the  Stock  Option  as to all or any part of the  shares  covered  by the  Stock
Option,  at any time on or before the date the Stock Option  expires.  The Stock
Option will remain  exercisable  for the  remainder  of its term  following  the
termination of your service as an Outside Director.

      There are two exceptions to the  exercisability  schedule set forth above.
Your Stock Options will become immediately  exercisable if (1) your service as a
Director  terminates by reason of death,  or (2) there is a Change of Control of
the Company (as defined in the Plan).

4.    Exercise of Option

      You may exercise  your Stock Option only by giving  written  notice to the
Company of the number of shares of Common  Stock  desired to be  purchased.  The
notice must be hand delivered or mailed to the Company at  BrandPartners  Group,
Inc., 777 Third Avenue, New York, New York 10017. The notice must be accompanied
by either (i) tender in full of the option price, in cash and/or in Common Stock
which you have owned for at least six months, as provided in paragraphs 5(a) and
5(b) below, or (ii) if the Company has a "cashless option  exercise"  program in
effect at the time of exercise,  the documents  necessary to arrange for payment
of the option  price  through such  program.  A copy of the form of notice to be
used in exercising  your Stock Option (the "Option  Exercise Form") is enclosed.
Your option will be deemed  exercised  on the date the Option  Exercise  Form is
hand delivered or, if mailed, postmarked.

      The shares of Common Stock you will  receive upon  exercise of your option
may consist of authorized but unissued shares or treasury shares of the Company,
as determined from time to time by the Company's Board of Directors.

5.    Satisfaction of Option Price

      (a)  Payment of Cash or Common  Stock.  Your  option may be  exercised  by
payment in cash (including cash  equivalents  such as check,  bank draft,  money
order or wire transfer to the order of the  Company),  in shares of Common Stock
which you have owned for at least six months, or in combination of cash and such
shares of Common Stock.

      (b) Payment of Common Stock. The fair market value of any shares of Common
Stock  tendered  as all or part of the option  price shall be the average of the
high and low quoted  selling  prices,  regular  way, of the Common  Stock on the
NASDAQ SmallCap Market (or the principal  exchange on which the stock is listed)
on the day before the date of  exercise,  or if no sale of stock  occurs on such
date,  the  weighted  average of the high and low prices on the nearest  trading
dates before and after such date. The certificate(s)  evidencing shares tendered
must be duly endorsed or  accompanied by  appropriate  stock powers.  Only stock
certificates  issued  solely in your name may be  tendered  in  exercise of your
Stock


                                       2
<PAGE>

Option.  Fractional  shares may not be  tendered in  satisfaction  of the option
price;  any portion of the option price which is in excess of the aggregate fair
market value of the number of whole shares  tendered  must be paid in cash. If a
certificate tendered in exercise of your Stock Option evidences more shares than
are required pursuant to the immediately  preceding sentence for satisfaction of
the  portion of the option  price  being paid in Common  Stock,  an  appropriate
replacement certificate will be issued to you for the number of excess shares.

      (c)  Cashless  Exercise.  If the Company has in effect a "cashless  option
exercise"  program at the time of your  exercise and you elect to exercise  your
Stock  Option  under such  program,  you must  comply  with the  procedures  for
satisfying the option price in accordance with such program.

6.    Limited Stock Appreciation Rights.

      (a) General.  Your Stock Option is granted in tandem with a Limited  Stock
Appreciation  Right. This means that the Limited Stock  Appreciation Right is an
alternative to your Stock Option.  The Limited Stock Appreciation Right may only
be exercised to the extent your Stock Option is exercisable, will terminate when
your Stock Option terminates and is subject to all the conditions  applicable to
your Stock Option, as set forth in the Plan and this letter. If you exercise the
Limited  Stock  Appreciation  Right with respect to a certain  number of shares,
your Stock Option will no longer be  exercisable  with respect to that number of
shares.  Similarly,  if you exercise your Stock Option with respect to a certain
number of  shares,  your  Limited  Stock  Appreciation  Right  will no longer be
exercisable with respect to that number of shares.

      (b) Amount  Received  upon  Exercise.  Upon exercise of your Limited Stock
Appreciation  Right,  you will  receive  from the  Company,  for each share with
respect to which the Limited Stock Appreciation Right is exercised, an amount in
cash equal to the excess of the Change of Control Price (as defined  below) over
the exercise  price of the related Stock Option.  The Change of Control Price is
the highest price per share of Common Stock paid in any transaction  reported in
the NASDAQ  SmallCap  Market (or on any national  securities  exchange where the
Common  Stock is  traded),  or paid or offered in any  transaction  related to a
Change of Control,  at any time during the 90-day  period ending with the Change
of Control.

      (c) Manner of Exercise.  You may exercise your Limited Stock  Appreciation
Right only during the 60-day period commencing with a Change of Control, and (to
the extent it is then  exercisable)  may  exercise  it at any time  during  such
60-day period.  You may exercise your Limited Stock Appreciation Right by giving
the  Company  written  notice  of (1) the  date of grant  of the  Limited  Stock
Appreciation  Right,  (2) the number of shares with respect to which the Limited
Stock  Appreciation  Right is being  exercised,  and (3) the option price of the
tandem Stock Option.  A copy of the form of notice to be used in exercising your
Limited Stock  Appreciation  Right is enclosed.  Your Limited Stock Appreciation
Right will be deemed  exercised  on the date the notice is  telecopied.  You may
also  exercise  your Limited  Stock  Appreciation  Right by hand  delivering  or
mailing the exercise  notice to the Company at  BrandPartners  Group,  Inc., 777
Third  Avenue,  New York,  New York  10017,  in which  case your  Limited  Stock
Appreciation  Right  will be  deemed  exercised  on the date the  notice is hand
delivered or, if mailed,  postmarked.  The Limited Stock Appreciation Right will
be paid within 30 days after exercise.

7.    Administration of the Plan

      The Plan is  administered by the  Compensation  Committee of the Company's
Board of  Directors  or such  other  committee  of  Directors  as the  Board may
designate (the "Committee").  The members of the Committee serve at the pleasure
of the Board.


                                       3
<PAGE>

      The Committee has  authority to interpret the Plan, to adopt,  amend,  and
rescind  the rules for  administering  the  Plan,  and to take any other  action
necessary for the proper  operation of the Plan.  However,  the Committee has no
power or discretion  to vary the amount or terms of awards to Outside  Directors
under the Plan,  except in the limited  circumstances set forth in the Plan. All
decisions and acts of the Committee are final and binding.

8.    Non-transferability of Option

      Your Stock  Option  and tandem  Limited  Stock  Appreciation  Right may be
exercised  only  by  you,  and  may  not  be  assigned,  pledged,  or  otherwise
transferred  except as provided below.  During your lifetime,  your Stock Option
(and tandem  Limited Stock  Appreciation  Right) may be  transferred to (i) your
spouse, children or grandchildren  ("Immediate Family Members"), (ii) a trust or
trusts for the  exclusive  benefit such  Immediate  Family  Members,  or (iii) a
partnership  in which  such  Immediate  Family  Members  are the only  partners,
provided  that (x) there may be no  consideration  for any such transfer and (y)
subsequent  transfers of the transferred Stock Option shall be prohibited except
those  by will or the  laws of  descent  and  distribution.  Following  any such
transfer,  the Stock Option  shall  continue to be subject to the same terms and
conditions as were applicable  immediately  prior to transfer.  In the event you
are  incapacitated,  your Stock  Option (or tandem  Limited  Stock  Appreciation
Right) may be exercised by your guardian or legal  representative.  In the event
of your death,  your Stock Option (or tandem Limited Stock  Appreciation  Right)
may be exercised by the executor or  administrator of your estate or by a person
who acquired the right to exercise them by bequest or  inheritance  or by reason
of your death.

9.    Adjustment in Certain Event

      In the event of specified changes in the Company's capital structure,  the
Committee is required to make  appropriate  adjustment in the number and kind of
shares  authorized by the Plan, and the number,  option price and kind of shares
covered by outstanding awards. This letter will continue to apply to your awards
as so adjusted.

10.   Regulatory Compliance

      Under the Plan,  the Company is not required to deliver  Common Stock upon
exercise of your Stock Option if such delivery  would violate any applicable law
or regulation. If required by any federal or state securities law or regulation,
the Company may impose  restrictions on your ability to transfer shares received
under the Plan.

      This letter  contains the formal terms and conditions of your grant,  and,
accordingly, should be retained in your files for future reference.

                                         Very truly yours,

                                         BRANDPARTNERS GROUP, INC..

                                         By: __________________________________
                                               Jeffrey S. Silverman, Chairman
                                               and Chief Executive Officer


                                       4
<PAGE>

                              OPTION EXERCISE FORM

                                                               _______________
                                                                 DATE

BrandPartners Group, Inc.
777 Third Avenue
New York, NY 10017

      I hereby  exercise the  following  stock  options  granted to me under the
BrandPartners Group, Inc. 2001 Stock Incentive Plan as indicated below:

   Date of                                              Option Price
   Option Grant      No. of Shares               Per Share          Total Price
   ------------      -------------               ---------          -----------

_______________                  ________________                _______________

In satisfaction of the option price, I hereby elect the following:

Note:  You may elect any  combination of items (1) and (2) to satisfy the option
price.

--    (1) I enclose cash or check (or other cash equivalent for  $_____________)
      payable to BrandPartners, Inc.

--    (2)  I  enclose  certificates  representing  shares  of  Common  Stock  of
      BrandPartners  Group,  Inc. I  understand  that the shares of Common Stock
      will be valued at the mean between the highest and lowest  quoted  selling
      price,  regular way, of the Common Stock on the NASDAQ SmallCap Market (or
      the  principal  exchange on which the Common  Stock is listed) for the day
      before the day this letter is hand delivered or if mailed,  postmarked, to
      the Company,  or, if no such sale of Common Stock occurs on such date, the
      weighted  average of the high and low prices on the nearest  trading dates
      before and after such date.

--    (3) I authorize payment of the option price through the Company's cashless
      option exercise  program (if available at the time of exercise).  Enclosed
      are the documents required to be executed in accordance with such program.
      I understand  that I will receive only the proceeds  form the sale of such
      shares  (minus the  amounts  described  in the  cashless  option  exercise
      program),  and will not receive  certificates  for the shares  acquired by
      this option exercise.

      I will, if requested,  give the Company such undertakings and agree to the
placing of such  legends on the stock  certificates  as may be  required  by the
Company to assure compliance with any federal or state securities law.


                                       5
<PAGE>

      It is my  intention  that this  letter and my tender of the  option  price
shall  constitute  an  agreement  between the Company and me for the sale by the
Company and the purchase by me of the number of shares stated above at the price
indicated,  and that this agreement shall be binding upon us as of the date this
letter is postmarked, or if delivery is by hand, on the date so delivered.

                                               Very truly yours,

                                               _________________________________
                                               Signature

                                               _________________________________
                                               Print or type name
                                               (name to be used for registration
                                                 of shares)

      I hereby  request that you deliver any stock  certificate  issued to me in
connection  with  my  exercise  of the  above  stock  options  to the  following
financial institution instead of delivering it to me.

                                               _________________________________
                                               Name of Institution

                                               _________________________________
                                               Person to Whose Attention Stock
                                               Should be Sent

                                               _________________________________
                                               Street Address

                                               _________________________________
                                               City, State and Zip Code


                                       6
<PAGE>

                        LIMITED STOCK APPRECIATION RIGHTS
                                  EXERCISE FORM

                                                               _______________
                                                                 DATE

BrandPartners Group, Inc.
777 Third Avenue
New York, NY 10017

      I hereby exercise  Limited Stock  Appreciation  Rights granted to me under
the  BrandPartners  Group,  Inc.  2001 Stock  Incentive  Plan (the  "Plan") with
respect to the following Stock Options granted to me under the Plan as indicated
below:

   Date of                                              Option Price
   Option Grant      No. of Shares               Per Share          Total Price
   ------------      -------------               ---------          -----------

_______________                  ________________                _______________

      I understand  that my Limited Stock  Appreciation  Rights grants under the
Plan may only be  exercised  during  the  60-day  period  following  a Change in
Control (as defined in the Plan).

      It is my intention that this letter shall constitute an agreement  between
BrandPartners  Group,  Inc. and me for the  exercise by me of the Limited  Stock
Appreciation  Rights  described  above in lieu of  exercising  the Stock Options
granted in tandem therewith, and that this agreement shall be binding upon us as
of the date this letter is telecopied, postmarked or hand delivered.

         I hereby  request that you issue a check payable to me in settlement of
the above Limited Stock Appreciation Rights, and deliver it to me at the address
indicated below.

                                                        ________________________
                                                        Very truly yours,

                                                        ________________________
                                                        Signature

                                                        ________________________
                                                        Print or type name

                                                        ________________________
                                                        Street Address

                                                        ________________________
                                                        City, State and Zip Code