<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF FREESHOP AS OF DECEMBER 31, 1997 AND 1998 AND FOR THE
YEARS ENDED JUNE 30, 1996 AND 1997, THE SIX MONTHS ENDED DECEMBER 31, 1997 AND
THE YEAR ENDED DECEMBER 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FORM S-1.

</LEGEND>

<S>                                        <C>                   <C>
<PERIOD-TYPE>                              YEAR                  YEAR
<FISCAL-YEAR-END>                          DEC-31-1998           DEC-31-1999
<PERIOD-START>                             JAN-01-1998           JAN-01-1999
<PERIOD-END>                               DEC-31-1998           JUN-30-1999
<CASH>                                       2,892,144             4,330,067
<SECURITIES>                                         0                     0
<RECEIVABLES>                                  381,830             1,123,058
<ALLOWANCES>                                    42,651               104,000
<INVENTORY>                                          0                     0
<CURRENT-ASSETS>                             3,261,820             7,215,102
<PP&E>                                         598,000             1,186,551
<DEPRECIATION>                                 216,704               329,154
<TOTAL-ASSETS>                               3,686,570            10,612,882
<CURRENT-LIABILITIES>                        1,248,056             2,025,099
<BONDS>                                              0                     0
<PREFERRED-MANDATORY>                                0                     0
<PREFERRED>                                          0                     0
<COMMON>                                     7,816,328             8,955,511
<OTHER-SE>                                 (5,572,541)           (9,064,072)
<TOTAL-LIABILITY-AND-EQUITY>                 3,686,570            10,612,882
<SALES>                                              0                     0
<TOTAL-REVENUES>                             1,250,940             2,146,662
<CGS>                                                0                     0
<TOTAL-COSTS>                                  216,557               189,898
<OTHER-EXPENSES>                             4,111,203             5,668,535
<LOSS-PROVISION>                                56,551                51,040
<INTEREST-EXPENSE>                              65,654                23,492
<INCOME-PRETAX>                            (3,199,025)           (3,786,303)
<INCOME-TAX>                                         0                     0
<INCOME-CONTINUING>                        (3,199,025)           (3,786,303)
<DISCONTINUED>                                       0                     0
<EXTRAORDINARY>                                      0                     0
<CHANGES>                                            0                     0
<NET-INCOME>                               (3,199,025)           (3,786,303)
<EPS-BASIC>                                     (0.51)                (0.46)
<EPS-DILUTED>                                   (0.51)                (0.46)


</TABLE>