EXHIBIT
10.1


 


STRATEGIC
SALES & MARKETING AGREEMENT


 


THIS
STRATEGIC SALES & MARKETING AGREEMENT (the “Agreement”) is effective as of the last date provided for on
the signature page and is entered into by and between SightLife Surgical, Inc., a Delaware corporation, having its principal place
of business at 1200 6th Ave, Ste. 300, Seattle, WA 98101 (“Surgical”) and Imprimis Pharmaceuticals, Inc., a
Delaware corporation, and its subsidiaries, having its principal place of business at 12264 El Camino Real, Suite 350, San Diego,
CA 92130 (“Imprimis”).


 


WHEREAS,
Imprimis and/or its subsidiary companies are licensed and accredited pharmacies and/or outsourcing facilities; 


 


WHEREAS,
Surgical is a cornea-focused organization that provides comprehensive services to support ophthalmic surgeons; and


 


WHEREAS,
Imprimis wishes to engage Surgical and its employees to provide contract sales services under the terms and conditions as set
forth below.


 


NOW
THEREFORE, in consideration of the mutual promises contained herein and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, Surgical and Imprimis agree, intending to be legally bound, as follows:


 


	1.	Sales
    Representation Services. 


 


	 	1.1.	Surgical
    will provide sales representation services to Imprimis during the Term of this Agreement (Surgical and its sales representatives
    may be referred to collectively hereinafter as Surgical). The sales representation services (“Services”)
    are set forth in the Statement of Work (“SOW”) that is attached hereto as Appendix A and made a
    part hereof, as it may be amended from time to time by the parties hereto. 
	 	 	 
	 	1.2.	Surgical
    represents and warrants to Imprimis that: (a) Surgical has the required skill, experience and qualifications to perform the
    Services, shall perform the Services in a professional and workmanlike manner in accordance with generally recognized industry
    standards for similar services and shall devote sufficient resources to ensure that the Services are performed in a timely
    and reliable manner; and (b) Surgical shall perform the Services in compliance with all applicable federal, state and local
    laws and regulations.


 


	2.	Effective
    Date; Term and Termination.


 


	 	2.1.	This
    Agreement shall be effective on the later of the dates that it is executed by Imprimis and Surgical (the “Effective
    Date”) and shall terminate pursuant to the terms of the SOW (the “Term”).
	 	 	 
	 	2.2.	Surgical
    shall immediately cease to provide any further Services under this Agreement and/or any applicable SOW upon receipt of notice
    from Imprimis that Imprimis is terminating this Agreement and/or such SOW. Upon termination of this Agreement and/or such
    SOW, Surgical shall be entitled to payment for Services completed prior to such termination. Thereafter, Imprimis shall owe
    Surgical no further amounts or obligations in law or equity. 


 




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	3.	Sales
    Commissions. In consideration of the Services provided hereunder, Imprimis shall pay Surgical sales commissions (“Sales
    Commissions”) as set forth in the SOW. Surgical shall be responsible for all expenses incurred in association with
    performance of the Services. 
	 	 
	4.	Sales
    Commission Payment. Within sixty (60) days after the end of each calendar quarter during the Term, Imprimis shall deliver
    to Surgical a report setting forth for such calendar quarter the calculation of the applicable Sales Commission due under
    this Agreement for the sale of the Product (as defined in the SOW). Imprimis shall remit the total Sales Commission payments
    due for the sale of Product during such calendar quarter at the time such report is made. 
	 	 
	5.	Ownership
    of Intellectual Property / Inventions / Work Product. Surgical agrees that it shall disclose promptly to Imprimis all
    inventions, ideas, concepts, and discoveries, including but not limited to processes, methods, formulas, biological materials,
    specimens, chemical compounds, formulations, software, data, techniques, products, applications, systems, procedures, technical
    information, drawings, reports and designs as well as improvements and modifications thereof and know-how thereto (whether
    or not protectable by copyright, patent, trademark, trade secret or any other proprietary rights), that it makes, conceives
    of, discovers or develops as a result of the receipt of Confidential Information (as defined in the Confidentiality Agreement
    referenced in Section 6 below) (“Work Product”). Surgical agrees that all Work Product shall be the sole
    and exclusive property of Imprimis.


 


	 	5.1.	Surgical
    represents and warrants that all Work Product is and shall be Surgical’s original work (except for material in the public
    domain or provided by Imprimis) and, to the best of Surgical’s knowledge, does not and will not violate or infringe
    upon the intellectual property right or any other right whatsoever of any person, firm, corporation or other entity.
	 	 	 
	 	5.2.	Surgical
    agrees that any Work Product, if subject to copyright, shall be considered a “work made for hire” within the meaning
    of the Copyright Act of 1976, as amended (the “Act”). If and to the extent that any Work Product is found as a
    matter of law not to be a “work made for hire” within the meaning of the Act, Surgical agrees to assign, and by
    this Agreement and Surgical’s signature below, Surgical hereby does assign to Imprimis all right, title and interest
    in and to Work Product, and all copies thereof, and the copyright, patent, trademark, trade secret and all other proprietary
    rights in Work Product.
	 	 	 
	 	5.3.	Surgical
    agrees that, at the request of Imprimis, Surgical will execute all such documents and perform all such acts as Imprimis or
    its duly authorized agents may reasonably require: (a) to effect the assignment of Work Product as agreed above; (b) to apply
    for, obtain, and vest in the name of Imprimis alone patents, patent applications, copyrights or other intellectual property
    rights in any country and (c) at Imprimis’ expense, to assist Imprimis in prosecuting any such rights.


 




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	 	5.4.	Surgical
    agrees that promptly upon termination of this Agreement, Surgical shall deliver to Imprimis all Work Product, either completed
    or uncompleted, and any documents, reports and other materials which are in Surgical’s possession in connection with
    the performance of Services under this Agreement.


 


	6.	Confidentiality.
    Concurrently with this Agreement, the parties shall enter into a confidentiality agreement (the “Confidentiality
    Agreement”), a copy of which has been attached hereto as Exhibit A, which shall govern the confidentiality
    of any Confidential Information (as defined in the Confidentiality Agreement) disclosed between the parties. In addition,
    Surgical shall, at Imprimis’ request and in Imprimis’ sole discretion, if given access to patient health information,
    execute a “Business Associate Agreements” as required by the U.S. Health Insurance Portability and Accountability
    Act of 1996 (“HIPAA”). 
	 	 
	7.	Conflicts
    of Interest. 


 


	 	7.1.	Surgical
    represents and warrants that Surgical is not under any pre-existing obligation in conflict or in any way inconsistent with
    the provisions of this Agreement. Surgical represents and warrants that Surgical’s performance of all the terms of this
    Agreement will not (a) breach any agreement to keep in confidence proprietary information acquired by Surgical in confidence
    or in trust prior to commencement of this Agreement, or (b) breach any other agreement with any third party. Surgical warrants
    that Surgical has the right to disclose and/or or use all ideas, processes, techniques and other information, if any, which
    Surgical has gained from third parties, and which Surgical discloses to Imprimis or uses in the course of performance of this
    Agreement, without liability to such third parties. Surgical represents and warrants that Surgical has not granted and will
    not grant any rights or licenses to any intellectual property or technology that would conflict with Surgical’s obligations
    under this Agreement. Surgical will not knowingly infringe upon any copyright, patent, trade secret or other property right
    of any former client, employer or third party in the performance of the Services.
	 	 	 
	 	7.2.	Subject
    to the SOW, Imprimis acknowledges that Surgical may perform services for other clients. Surgical represents and warrants that
    as of the Effective Date, there is no conflict of interest which would prevent Surgical from performing the Services for Imprimis,
    and that Surgical is not under any legal or contractual relationship with any third party which is inconsistent with any provision
    of this Agreement. During the Term of this Agreement, Surgical will not to enter into any other agreement or arrangement that
    will directly or indirectly compete with the Services to be rendered hereunder, as such agreement shall be considered a breach
    of this Agreement. In the event that Surgical becomes aware of any potential or actual conflicts of interest regarding the
    provision of the Services, Surgical shall promptly disclose the fact and nature of such conflict to Imprimis. 


 


	8.	Debarred
    Person. Surgical hereby certifies that Surgical is not currently nor has been debarred by the U.S. Food and Drug Administration
    pursuant to 21 USC §335a(a) or (b), or under any similar law or regulation by the European Medicines Evaluation Agency
    or any other national or regulatory authority or agency. If Surgical becomes aware that Surgical is or becomes the subject
    of any debarment or similar proceedings in any jurisdiction, then Surgical shall promptly notify Imprimis.


 




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	9.	Compliance
    with Laws and Quality Standards. As further outlined in the SOW, Surgical and its employees shall conduct all activities
    under this Agreement or relating to the Product in accordance with all applicable laws and regulations and all quality standards,
    protocols and systems established by Imprimis from time to time therefor.
	 	 
	10.	Tax
    Indemnity. Surgical agrees to indemnify and hold harmless Imprimis from any and all claims or demands under the Internal
    Revenue Code of 1986, as amended, or any state or local tax law or ordinance in respect of any failure of Imprimis to withhold
    income tax, FICA or any other tax from the Sales Commissions paid to Surgical, including any interest or penalties relating
    thereto and any costs or expenses incurred in defending such claims. 
	 	 
	11.	Indemnification
    and Insurance.


 


	 	11.1.	Each
    party shall indemnify and hold harmless the other party, and its directors, officers, employees and agents, from and against
    all losses, liabilities, damages and expenses, including reasonable attorneys’ fees and costs (collectively, “Liabilities”),
    resulting from any claims, demands, actions or other proceedings by any third party to the extent resulting from the breach
    of any representation, warranty or covenant by the breaching party under this Agreement. 
	 	 	 
	 	11.2.	Insurance.
    Each party shall maintain insurance, including comprehensive or commercial general liability and products liability insurance
    (contractual liability included), with respect to its activities under this Agreement in such amounts and with such limits
    as reasonable and customary in the industry, but with limits not less than the following: (a) each occurrence, one million
    dollars ($1,000,000); (b) products/completed operations aggregate, five million dollars ($5,000,000); (c) personal and advertising
    injury, one million dollars ($1,000,000); and (d) general aggregate (commercial form only), five million dollars ($5,000,000).
    Each Party shall maintain such insurance for so long as it continues its activities under this Agreement, and thereafter for
    so long as it customarily maintains insurance for itself covering similar activities.


 


	12.	Assignment.
    Surgical shall not assign this Agreement or any of its rights or privileges without the prior written consent of Imprimis,
    which consent Imprimis may grant or withhold in its sole discretion. Imprimis may assign this Agreement to any party that
    agrees to assume this Agreement and all of Imprimis’ duties and obligations thereunder.
	 	 
	13.	Waiver.
    No waiver of this Agreement or any of its provisions shall be binding upon a party unless in writing and signed by each party.
    The waiver by either party of a breach or violation of any provision of this Agreement shall not constitute or be construed
    as a waiver of any subsequent breach or violation of that provision or as a waiver of any breach or violation of any other
    provision.
	 	 
	14.	Severability.
    If any provision of this Agreement is held by a court of competent jurisdiction to be invalid, illegal or unenforceable, the
    remaining provisions of this Agreement shall be unimpaired, and the invalid, illegal or unenforceable provision shall be replaced
    by a mutually acceptable provision, which, being valid, legal and enforceable, comes closest to the intention of the parties
    underlying the invalid, illegal or unenforceable provision.


 




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	15.	Survival.
    The provisions of Sections 2, 5, 6, 9-20 and any other obligation under this Agreement which is to survive or be performed
    after termination of this Agreement, regardless of the cause therefor, shall survive any termination or expiration of this
    Agreement.
	 	 
	16.	Notices.
    Any notice or other communication required or permitted to be made or given under this Agreement to either party shall be
    in writing and shall be sufficiently given if (i) hand delivered, (ii) sent by overnight guaranteed delivery service, such
    as Federal Express or UPS; or (iii) sent by facsimile transmission or electronic mail during addressee’s normal business
    hours, with a duplicate copy sent by overnight delivery or certified or registered mail (except for any notice of termination
    which must be sent by method (i) or (ii)), addressed as follows: 


 


	 	If
    to Surgical:	SightLife
    Surgical, Inc.
	 	 	1200
    6th Ave., Ste. 300
	 	 	Seattle,
    WA 98101
	 	 	Attn:
    Monty Montoya, CEO
	 	 	E-mail:
    monty.montoya@sightlife.org
	 	 	 
	 	If
    to Imprimis:	Imprimis
    Pharmaceuticals, Inc.
	 	 	12264
    El Camino Real, Suite 350
	 	 	San
    Diego, CA 92130
	 	 	Attn:
    Mark L. Baum, CEO
	 	 	Email:
    mark@imprimispharma.com 


 


	 	or
    to such other address or addressee as either party may from time to time designate to the other by written notice. Any such
    notice or other communication shall be deemed to be given as of the date it is received by the addressee.
	 	 
	17.	Publicity.
    Neither party nor its Affiliates shall make any public announcements concerning matters regarding this Agreement or the negotiation
    thereof without the prior written consent of the other party unless such disclosure is required by law, in which case the
    announcing party shall provide the other party with reasonable notice of such disclosure sufficient to make written comments
    concerning such disclosure. For the avoidance of doubt, mutually agreed upon marketing plans shall be deemed to have received
    the requisite consent pursuant to the preceding sentence.
	 	 
	18.	Advice
    of Counsel. Each party acknowledges that, in executing this Agreement, such party has had the opportunity to seek the
    advice of independent legal counsel, and has read and understood all of the terms and provisions of this Agreement. This Agreement
    shall not be construed against any party by reason of the drafting or preparation hereof.
	 	 
	19.	Governing
    Law. This Agreement shall be governed by and construed in accordance with the laws of the State of California, excluding
    the choice of law rules, and the parties hereby agree to submit to the jurisdiction and venue of the State and Federal courts
    of the State of California, and agree that the State and Federal courts of the State of California shall be the exclusive
    forum for the resolution of all disputes related to or arising out of this Agreement.


 




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	20.	Entire
    Agreement; Amendments; Counterparts. This Agreement, including Appendix A, and the Confidentiality Agreement represents
    the entire agreement between the parties in relation to the subject matter contained herein and supersedes all previous other
    agreements and representations, whether oral or written. This Agreement may be modified only if such modification is in writing
    and signed by a duly authorized representative of each party. This Agreement may be executed in separate counterparts, each
    of which shall be deemed an original, but all of which together shall constitute one and the same instrument.


 


*****SIGNATURE
PAGE FOLLOWS***


 




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SIGNATURE
PAGE


 


IN
WITNESS WHEREOF, the parties hereto have caused this Strategic Sales & Marketing Agreement to be duly executed in duplicate
original on the dates set forth below.


 


	IMPRIMIS
    PHARMACEUTICALS, INC.	 	SIGHTLIFE
    SURGICAL, INC. 
	 	 	 	 	 
	 	/s/
    Mark L. Baum	 	 	/s/
    Monty Montya
	By:	Mark
    L. Baum	 	By:	Monty
    Montoya
	Its:	Chief
    Executive Officer	 	Its:	Its:
    President & Chief Executive Officer
	 	 	 	 	 
	Date:	4/26/2017	 	Date:	4/28/2017


 




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APPENDIX
A


Statement
of Work


under
Strategic Sales & Marketing Agreement


by
and between


SightLife
Surgical, Inc. and Imprimis Pharmaceuticals, Inc.


 


Services:



 


Surgical
will provide “Services” for Imprimis and its subsidiaries which shall include: 


 


	 	1.	In
    coordination with Imprimis, calling on potential clients including, but not limited to, doctors, practitioners, practice groups,
    surgical centers, hospitals and other prescribers (collectively “Clients”) and assisting in the promotion,
    marketing and generation of inbound sales and prescription orders for the Product in the Territory.
	 	 	 
	 	2.	Opening
    new Client accounts, servicing existing Client accounts, promoting products, facilitating sales orders and handling customer
    services for Clients in the Territory, including interfacing with the Imprimis customer service team and the Imprimis commercial
    sales team on a regular basis. 
	 	 	 
	 	3.	Providing
    a dedicated sales staff of four (4) Surgical employees (the “Sales Team”) in the provision of the Services.
    The Sales Team shall have specific and sufficient related ophthalmic experience and relationships with potential purchasers
    of the Product to adequately provide the Services.


 


Product



 


“Product”
shall mean Imprimis’ autologous serum tears formulation.


 


Territory


 


“Territory”
shall mean the United States of America.


 


Exclusivity:


 


Surgical
shall not promote, market or sell any products for any third party during the Term, which directly or indirectly compete with
the Product.


 


Imprimis
Support, Training & Marketing:


 


Imprimis
has provided marketing materials and product information to Surgical and the Sales Team which they have deemed adequate in order
to allow them to understand the Product and perform the Services. Surgical’s Chief Executive Officer and Imprimis’
Chief Commercial Officer shall initially meet, and continue to meet on a regular basis, to transition, train and manage the Sales
Team in order to allow them to integrate into the existing Imprimis commercial sales and marketing plan and adequately perform
the Services during the Term. 


 




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The
Sales Team shall use only such marketing and other materials for the Product in the Territory as are expressly approved in writing
in advance by Imprimis, are consistent in all respects with the external marketing of such Product by Imprimis, include all warnings
and instructions applicable for the proper use of the Product, comply with all applicable laws and regulations in the Territory,
and do not contain any claims regarding a Product or its performance that the Sales Team does not reasonably demonstrate are supported
by such Product or its performance. The Sales Team has adequate experience and is knowledgeable in applicable state and federal
laws and FDA regulations related to the sales and marketing of the Product in the Territory, including, but not limited to: Stark
Law; Anti-Kickback Statute; Food, Drug and Cosmetic Act (Sections 503A and 503B); and Drug Quality and Security Act.


 


The
Sales Team shall have the right to use copies of marketing materials provided by Imprimis to the Sales Team hereunder to the extent
reasonably necessary to perform its obligations under this Agreement and subject to the terms and conditions of this Agreement.
If Imprimis reasonably believes that any marketing materials or strategies used by the Sales Team for the Product in the Territory
fail to fully comply with the terms and conditions of this Agreement or any applicable law, Imprimis shall give written notice
thereof and the Sales Team immediately shall cease to use such non-compliant materials.


 


The
Sales Team shall not make any warranty or claim, express or implied, relating to any Product other than those contained in any
marketing materials provided by Imprimis to the Sales Team or otherwise expressly authorized in writing by Imprimis. 


 


Compensation:



 


	 	1.	Sales
    Commissions. During the Term of the Agreement and subject to the terms and conditions of the Agreement, Imprimis shall
    pay to Surgical Sales Commissions equal to ten percent (10%) of the Net Sales for Product.
	 	 	 
	 	 	“Net
    Sales” shall mean the gross sales price of such Product in the Territory invoiced by Imprimis and its affiliates
    to customers who are not affiliates less: (a) credits, allowances, discounts and rebates to, and chargebacks from the account
    of, such customers; (b) freight and insurance costs in transporting such Product; (c) cash, quantity and trade discounts,
    rebates and other price reductions for such Product; (d) sales, use, value-added and other direct taxes; and (e) an allowance
    for uncollectible or bad debts determined in accordance with accounting principles generally accepted in the United States
    of America (“GAAP”).
	 	 	 
	 	2.	Milestone
    Payments; Stock Issuances.


 


	 	 	a.	Initial
    Milestone Payment. An initial milestone payment of five thousand (5,000) shares of Imprimis’ restricted common stock,
    par value $0.001 (“Common Stock”) shall become due and issuable to Surgical if Net Sales for Product reaches
    $2,000,000 prior to December 31, 2017. 
	 	 	 	 
	 	 	b.	Periodic
    Milestone Payments. In addition to the initial milestone payment as outlined in Section 2(a) above, Imprimis may make
    four (4) additional milestone payments to Surgical during the Term as follows:


 




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	 	 	 	i.	seven
    thousand five hundred (7,500) shares of Common Stock if Net Sales for Product reaches $2,500,000;
	 	 	 	 	 
	 	 	 	ii.	seven
    thousand five hundred (7,500) shares of Common Stock if Net Sales for Product reaches $5,000,000;
	 	 	 	 	 
	 	 	 	iii.	seven
    thousand five hundred (7,500) shares of Common Stock if Net Sales for Product reaches $7,500,000; and
	 	 	 	 	 
	 	 	 	iv.	seven
    thousand five hundred (7,500) shares of Common Stock if Net Sales for Product reaches $10,000,000.


 


	 	 	c.	Insider
    Trading Policy. If any shares of Common Stock are issued to Surgical, Surgical (or any related holder of Common Stock)
    shall be required to execute and follow Imprimis’ standard form insider trading policy. 


 


Term
& Termination:


 


	 	1.	Term.
    The Agreement shall commence on the Effective Date and, unless terminated earlier pursuant to this Agreement or extended by
    mutual agreement between the parties, shall continue in effect for thirty six (36) months following the Effective Date (the
    “Term”).
	 	 	 
	 	2.	Termination.
    Either party shall have the right to terminate this Agreement at any time for any reason. Expiration or termination of this
    Agreement shall not limit any obligations of a party that were incurred prior to such expiration or termination. 


 




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EXHIBIT
A


 


Confidentiality
Agreement


 




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