I

Campaign Guide

A Fire Safety Campaign for People 50-Plus

FA-288 August 2004

1353_Hager_Guide4.indd 1 8/25/04 3:32:38 PM
1353_Hager_Guide4.indd 2 8/25/04 3:32:39 PM
1

1353_Hager_Guide4.indd 1 8/25/04 3:32:40 PM
2

1353_Hager_Guide4.indd 2 8/25/04 3:32:41 PM
3

Summer 2004

Dear Fire Service Member,

A Fire Safety Campaign for People 50-Plus is a new campaign developed by the United States Fire Administration for our Fire Service 

partners. We are writing to ask you and your colleagues to join us in this fire safety education effort targeted to people ages 

50-plus, their families and caregivers. 

Each year, approximately 1,100 Americans ages 65 and older die in home fires and another 3,000 are injured. People ages 

65 and older are three times as likely to die in a residential fire as the rest of the population. These statistics, combined with 

the fact that people ages 50 and more care for and will soon enter this high-risk group, inspired this campaign from USFA, a 

division of the Federal Emergency Management Agency (FEMA) and part of the Department of Homeland Security. 

The campaign encourages people ages 50-plus to practice fire safe behaviors when smoking, cooking, and heating their 

homes. It also stresses the importance of maintaining smoke alarms, designing and practicing a fire escape plan, and if at all 

possible, installing home fire sprinklers. 

In this Campaign Guide you will find:

• A “how to” introduction to using materials in the Campaign Guide, and to using the computer CD 

with all of the campaign materials.

• Campaign fact sheet and flier – in English and Spanish – that can easily be copied and distributed 

in your community.

• Sample media materials, including a news release and live-read radio script, a print public service ad, 

and tips on how to get the media to use your fire safety materials.

In addition, these free campaign materials are all available on the campaign’s Web site, www.usfa.fema.gov/50Plus. 

If you have requests or questions, please use the enclosed feedback form or e-mail usfa@hagersharp.com. Thank you for 

your assistance with A Fire Safety Campaign for People 50-Plus. Working together, we can reduce fire fatalities among our high-risk 

older population.

Sincerely,

Kathy Gerstner

National Fire Programs

U. S. Fire Administration

3

1353_Hager_Guide4.indd 3 8/25/04 3:32:43 PM
4

1353_Hager_Guide4.indd 4 8/25/04 3:32:43 PM
5

Campaign Guide

A Fire Safety Campaign for People 50-Plus

Contents

U.S. Fire Administration Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Letter to Fire Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Campaign Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

How to Use the Campaign Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Working in the Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Working with the Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Campaign Materials 11

Print Public Service Ads and Campaign Flier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 

Campaign Bookmarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

“Fire Safety Facts for People 50-Plus” Fact Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Sample PowerPoint Slides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Spanish Campaign Materials 23

Print Public Service Ads and Campaign Flier (Spanish) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Campaign Bookmarks (Spanish) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

“Información de Seguridad Contra Incendios” Fact Sheet (Spanish) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Sample Media Materials 33

Sample Media Cover Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Sample News Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Sample Radio PSAs – Live-Read Scripts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Sample E-mail Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 

Feedback Request 39 

1353_Hager_Guide4.indd 5 8/25/04 3:32:43 PM
6

1353_Hager_Guide4.indd 6 8/25/04 3:32:44 PM
7

Campaign Overview

The Statistics We Need to Change

• People between 65 and 74 are nearly twice as likely to die 

in a home fire as the rest of the population.

• People between 75 and 84 are nearly four times as likely 

to die in a fire.

• People ages 85 and older are more than five times as 

likely to die in a fire. 

Each year, approximately 1,100 Americans 65 and older die 

in home fires and another 3,000 are injured. These statistics, 

combined with the fact that adults ages 50 or more care for 

and will soon enter this high-risk group, inspired USFA to 

develop a new public education campaign targeting people 

ages 50-plus, their families and caregivers. 

The People 50-Plus Campaign Strategy

A Fire Safety Campaign for People 50-Plus encourages people ages 

50 and older – including the high risk 65-plus group – to 

practice fire-safe behaviors to reduce fire deaths and injuries. 

The strategy is to inform and motivate adults as they enter 

their fifties so that stronger fire safety and prevention 

practices are integrated into their lives prior to entering the 

higher fire-risk decades. In addition, many Baby Boomers 

are currently caring for family members ages 65-plus and 

can encourage fire safe habits. 

Messages That Will Make A Difference

As part of the Fire Service, you know firsthand that older 

people most often suffer fire death and injury because 

of careless smoking, cooking or heating. These are the 

messages that we must drive home, beginning with people 

ages 50-plus:

• Use Smoking Materials Safely: Don’t smoke in bed, 

while drowsy from medications or alcohol, or when 

you’re just plain sleepy. Use large, deep ashtrays for 

smoking debris, and put your cigarette or cigar all the 

way out. Don’t walk away from a lit cigarette.

• Pay Attention to Your Cooking: Turn pot handles inward, 

and keep cooking surfaces clean and clutter-free. Don’t 

wear loose clothing while cooking and never leave 

cooking unattended. Double-check the kitchen before you 

go to bed or leave the house. 

• Heat Your Home Safely: Keep flammable materials at least 

three feet from heaters. When buying a space heater, look 

for a control feature that automatically shuts off the power 

if the heater falls over. Make sure you have a fireplace 

screen large enough to catch flying sparks and rolling logs.

• Install and Maintain Smoke Alarms: Install a smoke 

alarm on every level of your home, test batteries every 

month and change them at least once a year. 

• Home Fire Escape Plan: Develop and practice a fire 

escape plan regularly, at least twice a year. Keep exits clear 

of debris.

• Install Home Fire Sprinklers: If at all possible, install 

residential fire sprinklers in your home.

Getting the Messages to People 50-Plus in 

Your Community

This is your campaign – and USFA has developed it with you 

in mind. 

• Materials in English and Spanish are high quality black 

& white – easy and inexpensive to copy from the 

Campaign Guide, right away.

• A computer CD with campaign materials makes it easy to 

reproduce materials at a copy shop or printer.

• www.usfa.fema.gov/50Plus – the campaign Web site 

– is a ready source of fire safety information for people 

50-plus in your response area.

Read on for tips on community and local media outreach 

– and to see campaign materials and sample media materials. 

USFA will provide momentum to your efforts by engaging 

fire departments and fire marshals nationwide, and by 

working with national media to promote campaign messages. 

1353_Hager_Guide4.indd 7 8/25/04 3:32:44 PM
8

How to Use the Campaign Materials

All materials of A Fire Safety Campaign for People 50-Plus are designed to help with your public 

education outreach. Using the Campaign Guide, you can plan your department’s own People 50-Plus

campaign in several easy steps.

Using the Campaign Guide

1. Plan your People 50-Plus outreach using tips from 

“Working in the Community.”

Make copies of the free materials from the Campaign Guide

– in English and Spanish – for handouts. Easy-to-copy 

black & white materials include:

• The 8 1⁄2” x 11” flier.

• The two-page fact sheet.

• Bookmarks. Copy onto heavier paper and cut down for 

great handouts.

2. Engage your local media in your department’s People 50-

Plus campaign. Read “Working With the Media” for ideas 

on how to adapt and use media outreach materials in the 

Campaign Guide, including:

• News Release announcing your department’s People 

50-Plus Campaign. Add your department’s name and 

quote your chief. Adapt it for your community.

• Print PSA (public service advertisement) for your local 

newspapers. See “Using the Computer CD” for instructions on how to send the paper a camera-ready ad.

• Script for radio and television stations. Radio 

announcers can use it as a “live read script” – or get a 

fire department spokesperson to record it. Encourage 

your local TV stations to use it for on-air “tips” when 

they have a few extra seconds.

Using the Computer CD

The computer CD accompanying your Campaign Guide contains 

all materials in the guide plus a poster, PowerPoint 

slides for talks and displays in your community, and a data 

report with statistics on fire fatalities among people 50 - 64 

(national data) and people 65-plus (national and state-bystate data). Use the computer CD to:

1. Print copies of materials from your computer.

2. Take it to a library, copy shop or commercial printer to 

makes copies of materials.

3. Once your newspaper has agreed to run the print PSA, 

send the paper an electronic version of the ad – or lend 

them the CD to make a copy. 

4. E-mail materials to firefighters and community groups 

throughout your response area. 

Using the Campaign Web Site

www.usfa.fema.gov/50Plus has all of the campaign 

materials in large typeface for easy use by people 50-plus in 

your response area. It’s also a quick way to share campaign 

information with the media and firefighters throughout 

your community. The site is another source for you to read 

and print campaign materials. 

1353_Hager_Guide4.indd 8 8/25/04 3:32:45 PM
9

Working in the Community

Community outreach is a regular part of most firefighters’ lives. The following list will help you 

focus outreach efforts on people ages 50 and older. It includes organizations to contact for help 

in identifying chapters in your area, setting up group presentations, and including fire safety 

information in home visits with people ages 50-plus. Many of the organizations hold regular 

meetings and would provide an opportunity for you to teach fire safety.

If you plan a group presentation, be sure to copy materials 

from the Campaign Guide or computer CD to distribute. When 

equipment is available, you may want to supplement your 

talk with PowerPoint slides on the computer CD. 

For home visits, point out potential fire hazards in your 

hosts’ homes and help them to draft a fire escape plan. 

Remember to bring plenty of materials to leave behind 

– and tell 50-plus Internet users about www.usfa.fema.

gov/50Plus. When Meals on Wheels workers and visiting 

nurses join your People 50-Plus campaign, be sure they have 

plenty of leave-behind materials, too.

• AARP: Call 1-888-687-2277 for contact information for 

your local chapters.

• Area Agencies on Aging (AAA): Call the Eldercare 

Locator at 1-800-677-1116 for local divisions or visit 

www.eldercare.gov. The AAA coordinates many services 

for older adults. 

• Meals on Wheels Association of America: Call 703-548-

5558 or visit www.mowaa.org for your state contacts.

• Retirement and Nursing Homes: Plan a visit to your 

local facilities and bring enough materials to leave behind 

for the residents.

• Senior Centers: Ask to schedule a meeting and bring 

extra materials.

• Faith-Based Organizations: Contact your local churches, 

mosques and synagogues. Request the opportunity 

to present fire safety materials at regular sessions for 

members ages 50-plus. Conduct similar outreach through 

faith-based groups like the Knights of Columbus.

• Visiting Nurse Associations of America: Call 617-737-

3200 or visit www.vnaa.org to identify local divisions. 

Provide these healthcare professionals with materials to 

distribute on home visits.

• Local Library: Many libraries have community areas 

where you can post the fact sheet or leave copies of the 

fliers with tips. 

• Community Center: Many community centers have 

community boards for posting events or information. Post 

the flier or fact sheet on the boards and leave copies so 

that residents can take them home. 

• Grocery Stores: Contact local corporate offices of 

grocery chains and independent stores. Many are quite 

community-oriented, and will welcome your request 

to post the campaign flier and fact sheet on consumer 

bulletin boards. 

1353_Hager_Guide4.indd 9 8/25/04 3:32:45 PM
10

Working with the Media

Your local media are great vehicles for reaching a larger audience and relaying fire safety messages 

for people ages 50 and older. The following tips will help you get results from the media. The 

Campaign Guide also includes sample media materials that you can adapt for your community and 

put on your fire department’s letterhead.

Get Media Results from Materials and 

Spokesperson Interviews

• Send the news release announcing your department’s 

new Fire Safety Campaign for People 50-Plus (see sample in the 

following pages) to all newspapers, radio and television 

stations in your area.

• Call local TV and radio stations and speak with the 

assignment editor (TV) or news director (radio). Alert 

them to the campaign. Offer to fax or e-mail them the 

campaign fact sheet – and send the news release again if 

necessary.

• Make similar calls to the newspaper editors and reporters 

who cover “fire,” “personal health and safety” and “seniors” 

beats and offer to fax or deliver materials in person.

• Designate a campaign spokesperson and offer the media 

interviews with him or her.

• Facts are what make a news story. Review the campaign’s 

messages (see “Campaign Overview”) and use the 

statistics about people 50-plus and fire risk. You can also 

get statistics specific to your state from the “data report” 

on the computer CD or www.usfa.fema.gov/50Plus.

• Talk about a recent local fire in the interview. An anecdote 

that people can relate to makes the story more powerful, 

and relays the importance of fire safety.

• Have your spokesperson practice the messages before 

conducting the interview.

Ask Radio Stations to Air the Campaign Public 

Service Announcement (PSA)

• Adapt the sample radio script in the Campaign Guide to your 

department.

• Send the script to public service directors at your local 

radio stations along with a cover letter (sample included 

in Campaign Guide) on your department’s letterhead. The 

letter describes the campaign and asks for the radio 

station’s support.

• Call the public service directors to confirm that they 

received the PSA script and tell them briefly why this 

campaign is so important. Follow-up can make all the 

difference!

• Offer to provide a fire department spokesperson to record 

the radio PSA. The station may prefer for an announcer to 

use it as a “live-read” script.

Ask Local Newspapers and Magazines to Run the 

Print Public Service Ad (PSA)

• Call the newspapers and magazines and ask for a contact 

person for public service ads.

• Send a cover letter and a copy of the print ad (from the 

Campaign Guide) to the contact.

• Call the contact, urge the publication to run the ad, and 

offer to provide a camera-ready electronic version of the 

ad from the campaign CD. Either e-mail the print ad to 

the contact, direct them to the ad on www.usfa.fema.

gov/50Plus, or lend them your CD.

1353_Hager_Guide4.indd 10 8/25/04 3:32:46 PM
11

Campaign Materials

Print Public Service Ads (PSAs) and Campaign Flier

Print Public Service Ads

The full-page print PSA and the smaller PSAs (turn page) 

are variations on the signature campaign ad. The ad sizes are 

designed to fit newspaper, newsletter and magazine requirements. Please provide your local newspaper and other media 

who agree to run the print PSA with an electronic version 

of the ads. You can e-mail the electronic file from your 

campaign CD, meet with media representatives and allow 

them to copy from your CD, or direct media to the print 

PSAs in the Media section of www.usfa.fema.gov/50Plus.

Flier

The full-page print PSA (turn page) doubles as a flier. 

Just copy the full-page version on 81/2” X 11” paper and 

distribute it during your outreach efforts. You can also print 

the full-page PSA/flier electronically from the campaign 

computer CD.

1353_Hager_Guide4.indd 11 8/25/04 3:32:47 PM
12

1353_Hager_Guide4.indd 12 8/25/04 3:32:48 PM
13

She lost her home, too 

She lost her home, too.

It only takes seconds for a lifetime of 

memories to go up in flames. Unfortunately, 

as we grow older, our risk of dying in a 

home fire goes up dramatically. If you are 

age 50 or older, please pay special 

attention to fire safety. For your well-being 

and others you love.

To find out more about lowering your 

risk of fire death and injury, visit 

www.usfa.fema.gov/50Plus.

It only takes seconds for a lifetime of 

memories to go up in flames. If you are 

age 50 or older, please pay special attention to fire safety. 

• Don’t smoke when you’re sleepy.

• Keep heaters at least three feet from 

flammable materials.

• Never wear loose clothing when 

you’re cooking.

• Test your smoke alarm monthly.

• Develop and practice a fire escape plan.

• If possible, install home fire sprinklers.

To find out more about lowering your 

risk of fire death and injury, visit 

www.usfa.fema.gov/50Plus.

• Don’t smoke when 

you’re sleepy— 

and really put that 

cigarette out.

• Keep heaters at least 

three feet from your 

bed, curtains, or other 

flammable materials.

• Never wear loose 

clothing when you’re 

cooking.

• Test your smoke alarms 

monthly; change the 

batteries at least once 

a year.

• Develop and practice a 

fire escape plan.

• If at all possible, install 

home fire sprinklers.

She lost her home, too.

To find out more about lowering your risk of fire death and injury, 

visit www.usfa.fema.gov/50Plus.

It only takes seconds for a lifetime of memories to go up in flames. Unfortunately, 

as we grow older, our risk of dying in a home fire goes up dramatically. If you are 

age 50 or older, please pay special attention to fire safety. For your well-being and 

others you love.

• Don’t smoke when 

you’re sleepy—

and really put that 

cigarette out.

• Keep heaters at 

least three feet 

from your bed, 

curtains, or other 

flammable 

materials.

• Never wear loose 

clothing when 

you’re cooking.

• Test your smoke 

alarms monthly; 

change the 

batteries at least 

once a year.

• Develop and practice 

a fire escape plan.

• If at all possible, 

install home fire 

sprinklers.

1353_Hager_Guide4.indd 13 8/25/04 3:32:56 PM
14

1353_Hager_Guide4.indd 14 8/25/04 3:32:57 PM
To find out more about lowering your risk of

 fire death and injury, visit www.usfa.fema.gov/50Plus.

She lost her home, too.

It only takes seconds for a lifetime of memories to go up in flames. Unfortunately, as we grow 

older, our risk of dying in a home fire goes up dramatically. If you are age 50 or older, please pay 

special attention to fire safety. For your well-being and others you love.

• Don’t smoke when you’re 

sleepy—and really put that 

cigarette out.

• Keep heaters at least 

three feet from your bed, 

curtains, or other 

flammable materials.

• Never wear loose clothing 

when you’re cooking.

• Test your smoke alarms 

monthly; change the 

batteries at least once a year.

• Develop and practice a fire 

escape plan.

• If at all possible, install 

home fire sprinklers.

1353_Hager_Guide4.indd 15 8/25/04 3:32:59 PM
16

1353_Hager_Guide4.indd 16 8/25/04 3:33:00 PM
17

She lost her home, too. 

It only takes seconds for a lifetime 

of memories to go up in flames. If 

you are age 50 or older, please pay 

special attention to fire safety. 

• Don’t smoke when you’re sleepy.

• Keep heaters at least three feet 

from flammable materials.

• Never wear loose clothing when 

you’re cooking.

• Test your smoke alarm monthly.

• Develop and practice a fire 

escape plan.

• If possible, install home fire 

sprinklers.

For more information on lowering 

your risk of fire death and injury, visit 

www.usfa.fema.gov/50Plus. 

Campaign Bookmarks

The campaign bookmarks are a great way to get the campaign messages out to the public. 

Print this page of bookmarks on heavy paper stock and cut to size. 

She lost her home, too. 

It only takes seconds for a lifetime 

of memories to go up in flames. If 

you are age 50 or older, please pay 

special attention to fire safety. 

• Don’t smoke when you’re sleepy.

• Keep heaters at least three feet 

from flammable materials.

• Never wear loose clothing when 

you’re cooking.

• Test your smoke alarm monthly.

• Develop and practice a fire 

escape plan.

• If possible, install home fire 

sprinklers.

For more information on lowering 

your risk of fire death and injury, visit 

www.usfa.fema.gov/50Plus. 

She lost her home, too. 

It only takes seconds for a lifetime 

of memories to go up in flames. If 

you are age 50 or older, please pay 

special attention to fire safety. 

• Don’t smoke when you’re sleepy.

• Keep heaters at least three feet 

from flammable materials.

• Never wear loose clothing when 

you’re cooking.

• Test your smoke alarm monthly.

• Develop and practice a fire 

escape plan.

• If possible, install home fire 

sprinklers.

For more information on lowering 

your risk of fire death and injury, visit 

www.usfa.fema.gov/50Plus. 

1353_Hager_Guide4.indd 17 8/25/04 3:33:06 PM
18

1353_Hager_Guide4.indd 18 8/25/04 3:33:07 PM
19

Prevent Fire. Save Lives.

For your well-being and others you love:

Practice fire-safe behaviors when smoking, 

cooking and heating. Maintain smoke alarms, 

develop and practice a fire escape plan, and if 

possible, install home fire sprinklers.

Smoke Safely

Sitting in your favorite chair and having a cigarette 

after dinner seems to some like a great way to 

relax – but cigarettes and relaxing can be a deadly 

mix. Falling asleep while smoking can ignite 

clothing, rugs and other materials used in upholstered furniture. Using alcohol and medications 

that make you sleepy compound this hazard.

Careless smoking is the leading cause of fire 

deaths and the second leading cause of injuries 

among people ages 65 and older. Cigarettes when 

not properly extinguished continue to burn. When 

a resting cigarette is accidentally knocked over, it 

can smolder for hours before a flare-up occurs. 

Before you light your next cigarette, remember:

• Never smoke in bed. 

• Put your cigarette or cigar out at the first sign 

of feeling drowsy while watching television or 

reading.

• Use deep ashtrays and put your cigarettes all the 

way out.

• Don’t walk away from lit cigarettes and other 

smoking materials. 

Fire Safety Facts For People 50-Plus

Each year, approximately 1,100 Americans ages 65 and older die as a result of a home fire. 

Compared to the rest of the U. S. population:

• People between 65 and 74 are nearly TWICE as likely to die in a fire.

• People between 75 and 84 are nearly FOUR times as likely to die in a fire. 

• People ages 85 and older are more than FIVE times as likely to die in a fire.

With a few simple steps, older people can dramatically reduce their risk of death and injury from 

fire. These facts, combined with the knowledge that adults ages 50 and older are entering and 

caring for this high risk group, inspired the U. S. Fire Administration (USFA), a division of the 

Federal Emergency Management Agency (FEMA) and part of the U.S. Department of Homeland 

Security, to develop a national public safety campaign for adults ages 50 and older, their families 

and caregivers. USFA encourages you to:

1353_Hager_Guide4.indd 19 8/25/04 3:33:08 PM
Cook Safely

Many families gather in the kitchen to spend time 

together, but it can be one of the most hazardous 

rooms in the house if you don’t practice safe 

cooking behaviors. Cooking is the third leading 

cause of fire deaths and the leading cause of 

injury among people ages 65 and older. 

It’s a recipe for serious injury or even death to 

wear loose clothing (especially hanging sleeves), 

walk away from a cooking pot on the stove, or 

leave flammable materials, such as potholders or 

paper towels, around the stove. Whether you are 

cooking the family holiday dinner or a snack for 

the grandchildren:

• Never leave cooking unattended. A serious fire 

can start in just seconds.

• Always wear short or tight-fitting sleeves when 

you cook. Keep towels, pot holders and curtains 

away from flames.

• Never use the range or oven to heat your home. 

• Double-check the kitchen before you go to bed 

or leave the house. 

Heat Your Home Safely

During winter months, December, January and 

February, there are more home fires than any other 

time of year. Heating devices like space heaters and 

wood stoves make homes comfortable, but should 

be used with extra caution. Heating is the second 

leading cause of fire death and the third leading 

cause of injury to people ages 65 and older. 

Many of these deaths and injuries could be 

prevented with safe heating practices. So before 

you grab a good book and cozy up to the fireplace, 

make sure you do the following: 

• Keep fire in the fireplace by making sure you have 

a screen large enough to catch flying sparks and 

rolling logs.

• Space heaters need space. Keep flammable 

materials at least three feet away from heaters. 

• When buying a space heater, look for a control 

feature that automatically shuts off the power if 

the heater falls over.

The “Get Out Alive” Home Fire Safety Steps

• Smoke Alarms: Install a smoke alarm on every 

level of your home, test batteries every month 

and change them at least once a year.

• Home Fire Escape Plan: Develop and practice 

a fire escape plan regularly, at least twice a year. 

Keep exits clear of debris.

• Home Fire Sprinklers: If at all possible, install 

residential sprinklers in your home.

For more fire prevention information, 

please contact:

Publications Office

United States Fire Administration

16825 South Seton Avenue

Emmitsburg, MD 21727

1-800-561-3356

www.usfa.fema.gov/50Plus

1353_Hager_Guide4.indd 20 8/25/04 3:33:09 PM
21

PowerPoint Slides

1353_Hager_Guide4.indd 21 8/25/04 3:33:11 PM
22

1353_Hager_Guide4.indd 22 8/25/04 3:33:14 PM
23

Spanish Campaign Materials

Anuncios de Servicio Público (PSA, por su sigla en inglés) Impresos y Folleto de Campaña

Anuncio de Servicio Público Impreso

El anuncio PSA impreso a toda página en ubicación preferencial y los diferentes tamaños de los PSAs en esta página 

corresponden a los anuncios de la campaña principal. Estos 

anuncios están diseñados para satisfacer las necesidades de 

publicación en periódicos, boletines de noticias y revistas. 

Con toda seguridad, su periódico local o cualquier otro 

medio de comunicación querrá la versión electrónica del 

anuncio. Podrá encontrarla en el disco CD o en el sitio 

de internet de la campaña. Envíe el anuncio en forma 

electrónica o reúnase con un representante del periódico 

para permitirle que haga una copia de su disco.

Folleto

El anuncio PSA impreso a toda página en ubicación preferencial también se puede utilizar como folleto. Solamente 

tiene que copiar la versión a toda página en una hoja de 

papel de 81/2” X 11” y distribuirla entre el público al cual 

se dirige. También puede imprimir la página completa del 

PSA/folleto en forma electrónica desde el disco CD.

1353_Hager_Guide4.indd 23 8/25/04 3:33:15 PM
24

1353_Hager_Guide4.indd 24 8/25/04 3:33:15 PM
25

Ella también perdió su casa.

Toda una vida de recuerdos puede hacerse 

cenizas en cuestión de segundos. Lamentablemente, a medida que envejecemos el 

riesgo de morir en un incendio hogareño 

aumenta en forma drástica. Si usted tiene 

50 años o más, preste atención en particular a la seguridad contra incendios. 

Por su bien y el de sus seres queridos.

• No fume 

cuando tenga sueño 

y asegúrese de 

apagar bien 

el cigarrillo.

• Mantenga los 

calefactores por 

lo menos a un 

metro de la cama, 

las cortinas y 

otros materiales 

inflamables.

• Nunca use ropa 

suelta mientras 

cocina.

• Revise las alarmas 

de humo todos 

los meses; cambie 

las baterías por 

lo menos una vez 

al año.

• Desarolle y practique 

un plan de escape en 

caso de incendio.

• Si existe la 

posibilidad, 

instale rociadores 

hogareños contra 

incendio.

Para saber más sobre cómo reducir el riesgo 

de muerte o lesión por incendio, visite el sitio 

www.usfa.fema.gov/50Plus.

Toda una vida de recuerdos puede hacerse cenizas en cuestión de segundos. 

Si usted tiene 50 años o más, preste 

atención en particular a la seguridad 

contra incendios. Por su bien y el de sus 

seres queridos.

• No fume cuando tenga sueño.

• Mantenga los calefactores por lo 

menos a un metro de las materiales 

inflamables.

• Nunca use ropa suelta mientras 

cocina.

• Revise las alarmas de humo todos los 

meses.

• Desarolle y practique un plan de 

escape en caso de incendio.

• Si existe la posibilidad, instale 

rociadores hogareños contra incendio.

Para saber más sobre cómo reducir 

el riesgo de muerte visite el sitio 

www.usfa.fema.gov/50Plus.

Ella también perdió su casa.

Toda una vida de recuerdos puede hacerse cenizas en cuestión de segundos. Si 

usted tiene 50 años o más, preste atención en particular a la seguridad contra 

incendios. Por su bien y el de sus seres queridos.

• No fume cuando 

tenga sueño.

• Mantenga los 

calefactores por lo 

menos a un metro 

de las materiales 

inflamables.

• Nunca use ropa suelta 

mientras cocina.

• Revise las alarmas 

de humo todos los 

meses.

• Desarolle y practique 

un plan de escape en 

caso de incendio.

• Si existe la 

posibilidad, instale 

rociadores hogareños 

contra incendio.

Para saber más sobre cómo reducir el riesgo de 

muerte visite el sitio www.usfa.fema.gov/50Plus.

Ella también perdió su casa.

1353_Hager_Guide4.indd 25 8/25/04 3:33:24 PM
26

1353_Hager_Guide4.indd 26 8/25/04 3:33:25 PM
Spanish Full Page Ad

Ella también perdió su casa.

Para saber más sobre cómo reducir el riesgo de muerte o lesión por incendio, 

visite el sitio www.usfa.fema.gov/50Plus.

Toda una vida de recuerdos puede hacerse cenizas en cuestión de segundos. Lamentablemente, a 

medida que envejecemos el riesgo de morir en un incendio hogareño aumenta en forma drástica. Si 

usted tiene 50 años o más, preste atención en particular a la seguridad contra incendios. Por su bien 

y el de sus seres queridos.

• No fume cuando tenga sueño 

y asegúrese de apagar bien el 

cigarrillo.

• Mantenga los calefactores 

por lo menos a un metro de 

la cama, las cortinas y otros 

materiales inflamables.

• Nunca use ropa suelta 

mientras cocina.

• Revise las alarmas de humo 

todos los meses; cambie las 

baterías por lo menos una vez 

al año.

• Desarolle y practique un plan 

de escape en caso de incendio.

• Si existe la posibilidad, instale 

rociadores hogareños contra 

incendio.

1353_Hager_Guide4.indd 27 8/25/04 3:33:27 PM
28

1353_Hager_Guide4.indd 28 8/25/04 3:33:28 PM
29

Marcadores de Libro de la Campaña

Los marcadores de libro de la campaña constituyen una excelente manera de hacer llegar los 

mensajes de la campaña al público. Imprima esta página de marcadores de libro en papel grueso y 

recórtelos de acuerdo al tamaño correspondiente. 

Ella también perdió su casa.

Toda una vida de recuerdos puede 

hacerse cenizas en cuestión de 

segundos. Si usted tiene 50 años o 

más, preste atención en particular a 

la seguridad contra incendios. Por 

su bien y el de sus seres queridos.

• No fume cuando tenga sueño.

• Mantenga los calefactores por lo 

menos a un metro de las materiales 

inflamables.

• Nunca use ropa suelta mientras 

cocina.

• Revise las alarmas de humo todos 

los meses.

• Desarolle y practique un plan de 

escape en caso de incendio.

• Si existe la posibilidad, instale 

rociadores hogareños contra 

incendio.

Para saber más sobre cómo reducir 

el riesgo de muerte visite el sitio 

www.usfa.fema.gov/50Plus.

Ella también perdió su casa.

Toda una vida de recuerdos puede 

hacerse cenizas en cuestión de 

segundos. Si usted tiene 50 años o 

más, preste atención en particular a 

la seguridad contra incendios. Por 

su bien y el de sus seres queridos.

• No fume cuando tenga sueño.

• Mantenga los calefactores por lo 

menos a un metro de las materiales 

inflamables.

• Nunca use ropa suelta mientras 

cocina.

• Revise las alarmas de humo todos 

los meses.

• Desarolle y practique un plan de 

escape en caso de incendio.

• Si existe la posibilidad, instale 

rociadores hogareños contra 

incendio.

Para saber más sobre cómo reducir 

el riesgo de muerte visite el sitio 

www.usfa.fema.gov/50Plus.

Ella también perdió su casa.

Toda una vida de recuerdos puede 

hacerse cenizas en cuestión de 

segundos. Si usted tiene 50 años o 

más, preste atención en particular a 

la seguridad contra incendios. Por 

su bien y el de sus seres queridos.

• No fume cuando tenga sueño.

• Mantenga los calefactores por lo 

menos a un metro de las materiales 

inflamables.

• Nunca use ropa suelta mientras 

cocina.

• Revise las alarmas de humo todos 

los meses.

• Desarolle y practique un plan de 

escape en caso de incendio.

• Si existe la posibilidad, instale 

rociadores hogareños contra 

incendio.

Para saber más sobre cómo reducir 

el riesgo de muerte visite el sitio 

www.usfa.fema.gov/50Plus.

1353_Hager_Guide4.indd 29 8/25/04 3:33:35 PM
30

1353_Hager_Guide4.indd 30 8/25/04 3:33:36 PM
31

Evite Incendios. Salve Vidas.

Por su bien y el de sus seres queridos:

Implemente prácticas seguras para evitar incendios 

cuando fume, cocine y utilice calefactores. Mantenga 

las alarmas de humo en buenas condiciones, desarolle y 

practique un plan de escape en caso de incendio y, si es 

posible, instale rociadores contra incendio en su casa.

Fume en condiciones seguras

Sentarse en la silla favorita para fumar un cigarrillo después de cenar es para algunas personas un 

método fantástico para relajarse, pero el cigarrillo y 

la relajación pueden formar una combinación fatal. 

Quedarse dormido mientras se fuma puede hacer que 

se encienda la ropa, las alfombras y el tapizado de los 

muebles. El consumo de alcohol y de medicamentos 

que provocan somnolencia agrava este riesgo.

Fumar en forma negligente es la principal causa 

de las muertes por incendio y la segunda causa 

de lesiones entre las personas de más de 65 años. 

Cuando no se los apaga bien, los cigarrillos siguen 

quemándose. Un cigarrillo en reposo que cae 

accidentalmente puede mantenerse encendido 

durante horas antes de iniciar un incendio. Antes de 

encender su próximo cigarrillo, recuerde:

Información De Seguridad Contra 

Incendios Para Mayores De 50 Años

Cada año, approximadamente 1,100 americanos de más de 65 años mueren como consecuencia 

de un incendio hogareño. Comparadas con el resto de la población de Estados Unidos:

• Las personas entre 65 y 74 años tienen case DOS VECES más probabilidades de morir en un incendio.

• Las personas entre 75 y 84 años tienen case CUATRO VECES más probabilidades de morir en 

un incendio.

• Las personas de más de 85 años tienen más de CINCO VECES más probabilidades de morir en 

un incendio.

A través de una serie de acciones muy simples, las personas mayores pueden reducir en forma drástica 

el riesgo de morir o de resultar heridas en un incendio. Esto, sumado al dato de que las personas de 

más de 50 años forman parte de un grupo de alto riesgo, llevó a la Administración de Incendios de 

Estados Unidos (USFA, según la sigla en inglés), una división de la Agencia Federal para el Nacional 

Manejo de Emergencias (FEMA, según la sigla en inglés) y parte integrante del Departamento de 

Seguridad de Estados Unidos a desarrollar una campaña de seguridad a nivel nacional para los adultos 

de 50 años o más, sus familias y quienes los asisten. USFA le pide:

1353_Hager_Guide4.indd 31 8/25/04 3:33:38 PM
• Nunca fume en la cama.

• Apague el cigarro o el cigarrillo ante la primera 

señal de somnolencia mientras mira televisión 

o lee.

• Utilice ceniceros hondos y moje las cenizas antes 

de arrojarlas a la basura.

• Nunca deje solos los cigarrillos encendidos y otros 

materiales para fumar.

Cocine con seguridad

Muchas familias se reúnen en la cocina para pasar un 

rato juntos, pero éste puede ser uno de los ambientes 

más peligrosos de la casa si no se adoptan prácticas 

seguras. Cocinar es la tercera causa de muertes 

por incendio y la principal causa de lesiones entre 

personas de más de 65 años.

Usar ropas sueltas, en especial mangas que cuelgan, 

dejar sola la cacerola en la hornalla o dejar materiales 

inflamables como agarraderas o papel de cocina 

cerca del fuego puede causar lesiones graves o 

inclusive la muerte. Ya sea que esté cocinando una 

cena especial para la familia o una comida frugal 

para los nietos:

• Nunca deje los elementos de cocción solos. Un 

incendio puede desatarse en cuestión de segundos.

• Use mangas cortas o ajustadas cuando cocine. 

Mantenga los repasadores, las agarraderas y las 

cortinas lejos del fuego.

• Nunca utilice las hornallas o el horno para calentar 

la casa. 

• Revise dos veces la cocina antes de irse a dormir o 

de salir de su casa. 

Calefaccione su casa con seguridad

En los meses de invierno, diciembre, enero y 

febrero, se producen más incendios hogareños que 

en cualquier otra época del año. Los aparatos de 

calefacción como las estufas y los hogares de leña 

hacen un ambiente confortable pero deben utilizarse 

con sumo cuidado. La calefacción es la segunda 

causa de muertes por incendio y la tercera causa de 

lesiones entre personas mayores de 65 años.

Muchas de estas muertes y lesiones podrían evitarse 

implementando prácticas de calefacción seguras. 

Antes de elegir un buen libro y de acomodarse frente 

al hogar, asegúrese de realizar las siguientes acciones:

• Mantenga las brasas dentro del hogar utilizando 

una parrilla lo suficientemente grande como para 

impedir que salga volando una chispa o que salga 

rodando un leño.

• Los calefactores ambientales necesitan espacio a su 

alrededor. Mantenga los materiales inflamables a 

una distancia de por lo menos un metro. 

• Cuando compre un calefactor ambiental, busque 

uno que incluya la característica de corte 

automático de energía en caso de vuelco.

Plítica de seguridad contra incendios hogareños

• Alarmas de humo: Instale una alarma de humo en 

cada piso de su casa, verifique las baterías una vez 

por mes y cámbielas por lo menos una vez por año.

• Plan de escape en caso de incendio hogareño: 

Elabore y practique un plan de escape en caso de 

incendio en forma habitual, por lo menos dos 

veces por año. Mantenga las vías de salida libres.

• Rociadores hogareños contra incendio: Si existe la 

posibilidad, instale rociadores residenciales en su casa.

Para más información de prevención de incendios, por 

favor contáctese con:

Oficina de Publicaciones

Administración de Incendios de Estados Unidos

16825 South Seton Avenue

Emmitsburg, MD 21727

1-800-561-3356

www.usfa.fema.gov/50Plus

1353_Hager_Guide4.indd 32 8/25/04 3:33:39 PM
33

Sample Media Materials

Sample Media Materials

1353_Hager_Guide4.indd 33 8/25/04 3:33:40 PM
34

Sample Media Cover Letter

Place cover letter to the media on your department’s letterhead. Substitute appropriate information 

for the words in all-capital letters.

(INSERT DATE)

Dear (NAME OF MEDIA CONTACT):

Older people in (INSERT YOUR TOWN/CITY/DISTRICT) are more likely to die in a residential 

fire than the rest of our population. We are writing to ask (INSERT NAME OF MEDIA OUTLET) 

to support A Fire Safety Campaign for People 50-Plus. One important way that you can help is to use the 

enclosed (PRINT AD / LIVE READ PSA), which will provide older members of your audience, their 

families and caregivers with life-saving tips.

The majority of the approximately 1,100 fire deaths among Americans ages 65 and older each year 

are caused by careless smoking, cooking and heating practices. The campaign messages:

• Provide simple steps that people 50-plus can take to prevent death and injury caused by careless 

smoking, cooking and heating.

• Stress the importance of maintaining smoke alarms, developing and practicing a fire escape plan, 

and if at all possible, installing home fire sprinklers.

By using the (PRINT AD / LIVE READ PSA) you will help older members of our community avoid 

becoming a tragic fire statistic, and encourage people ages 50 and older who often care for and will 

soon enter this high risk group to develop strong fire safety and prevention habits before the risk 

escalates.

Enclosed you will also find a fact sheet about the campaign. I will contact you in the next couple of 

days to set up a meeting or phone call to discuss our request and answer your questions. Please feel 

welcome to call me at (XXX) XXX-XXXX. (FOR RADIO INCLUDE: WE WOULD ALSO BE GLAD TO 

RECORD THE PSA FOR AIRING ON YOUR STATION.) We will be deeply grateful to you for joining 

in our fire department’s efforts on behalf of vulnerable older people in our community.

Sincerely,

NAME OF CHIEF, PIO, OR CAMPAIGN SPOKESPERSON

P.S. For more information about A Fire Safety Campaign for People 50-Plus, please visit the United States 

Fire Administration’s campaign Web site at www.usfa.fema.gov/50Plus. 

1353_Hager_Guide4.indd 34 8/25/04 3:33:41 PM
35

Sample News Release

Place news release on your department’s letterhead. Substitute appropriate information for words 

in all-capital letters. To include data from your state in paragraph #4 of the sample release, go to 

the “data report” with home fire fatality statistics on people ages 50 and older on the campaign 

computer CD or www.usfa.fema.gov/50Plus.

Contact: INSERT YOUR NAME

YOUR TELEPHONE NUMBER

(YOUR FIRE DEPARTMENT) PARTNERS WITH USFA TO KICK OFF NEW 

FIRE SAFETY CAMPAIGN FOR PEOPLE AGES 50 AND OLDER

Community-wide Effort to Lower Escalating Fire Death Rates Among Older Population from 

Careless Smoking, Cooking and Heating

(CITY), (DATE) – The (CITY, TOWN) Fire Department today launched A Fire Safety Campaign for People 

50-Plus to prevent the community’s older citizens from joining fire death statistics that escalate 

dramatically beginning at age 65. The fire department is conducting the campaign in partnership 

with the Department of Homeland Security’s Federal Emergency Management Agency (FEMA).

Each year, approximately 1,100 Americans ages 65 and older die in home fires and another 3,000 

are injured. People ages 65 and older are three times as likely to die in a residential fire as the rest 

of the population. Careless smoking, cooking and heating practices are the top three causes of fire 

deaths among people ages 65 and older. 

“Our firefighters will teach people simple steps for safe smoking, cooking and heating their homes 

– steps that will help them avoid unspeakable tragedy,” said (INSERT CHIEF’S NAME AND TITLE). 

“We will also encourage our older citizens to maintain their smoke alarms, develop and practice a 

fire escape plan, and if at all possible, install home fire sprinklers.” Chief (XXXXXX) noted that the 

campaign reaches out to the 65-plus population and to people ages 50 and older who often care 

for and will soon enter this high risk group.

In (YOUR STATE) people ages 65 and older were (XX) as likely as the rest of the population to die 

in a residential fire from 1989 through 1998. In that decade (XXX) adults ages 65 and older died in 

residential fires, according to the U.S. Fire Administration (USFA). 

“We welcome invitations from community and faith-based organizations to present fire safety 

programs for people ages 50 and older, their families and caregivers,” said Chief (INSERT CHIEF’S 

LAST NAME). “Our firefighters will also make home visits to point out fire hazards, help plan 

escape routes and provide fire safety materials.”

Contact the fire department at (INSERT CONTACT NUMBER) to schedule a fire safety presentation 

or request a home visit. A Fire Safety Campaign for People 50-Plus campaign materials are available through 

the fire department or via the Web at www.usfa.fema.gov/50Plus. 

# # #

1353_Hager_Guide4.indd 35 8/25/04 3:33:41 PM
36

Sample Radio Public Service 

Announcements (PSAs)

Live-Read Scripts

FIRE SAFETY FOR PEOPLE 50-PLUS (:30) 

DID YOU KNOW THAT PEOPLE AGES 65 AND OLDER ARE THREE TIMES AS LIKELY TO DIE FROM 

FIRE AS THE REST OF US? CARELESS SMOKING, HEATING AND COOKING ARE THE LEADING 

CAUSES OF FIRE FATALITIES FOR AROUND 1,100 OLDER AMERICANS EVERY YEAR. IF YOU ARE 

OVER THE AGE OF 50, BEGIN NOW TO PRACTICE FIRE-SAFE HABITS IN YOUR HOME. FOR FIRE 

SAFETY TIPS TO IMPROVE YOUR WELL-BEING AND PEOPLE IN YOUR CARE, CONTACT (INSERT 

NAME OF FIRE DEPARTMENT). 

FIRE SAFETY FOR PEOPLE 50-PLUS (:60)

AROUND 1,100 PEOPLE AGES 65 AND OLDER WILL DIE FROM FIRE THIS YEAR. THAT’S THE 

AVERAGE...ALMOST 3 PEOPLE A DAY. CARELESS SMOKING, HEATING AND COOKING ARE THE 

LEADING CAUSES OF FIRE DEATHS AND INJURIES AMONG OLDER AMERICANS. IF YOU ARE 

50 OR OLDER, BEGIN NOW TO PRACTICE FIRE-SAFE HABITS IN YOUR HOME. IF YOU SMOKE, 

PUT YOUR CIGARETTE OUT – ALL THE WAY OUT – AND DON’T SMOKE WHEN YOU’RE SLEEPY. 

AVOID LOOSE CLOTHING WHEN YOU COOK – AND NEVER WALK AWAY FROM THE STOVE 

WHEN FOOD IS COOKING. USE A FIREPLACE SCREEN – AND KEEP FLAMMABLE MATERIALS 

AT LEAST 3 FEET AWAY FROM HEATERS. TO MAKE SURE YOU GET OUT ALIVE IF FIRE DOES 

HAPPEN, MAINTAIN YOUR SMOKE ALARMS. PRACTICE A FIRE ESCAPE PLAN. AND, IF POSSIBLE, 

INSTALL HOME FIRE SPRINKLERS. FOR MORE FIRE SAFETY TIPS TO IMPROVE YOUR WELLBEING AND PEOPLE IN YOUR CARE, CONTACT (INSERT NAME OF FIRE DEPARTMENT). 

1353_Hager_Guide4.indd 36 8/25/04 3:33:42 PM
37

Sample E-Mail Message

Please include contact information for your fire department and send e-mails to friends and 

supporters. Encourage them to forward the e-mail to friends and relatives.

Dear Friend:

Each year, approximately 1,100 Americans ages 65 and older die as a result of a residential fire. That 

is nearly three people each day. If you or someone you love is over the age of 50, begin NOW to 

practice fire safety in your home. 

Careless smoking, heating and cooking are the leading causes of fire fatalities among older 

people. With a few simple steps you can protect yourself and those in your care from unspeakable 

tragedy. Never smoke when you’re drowsy and always put cigarettes out in deep ashtrays. Avoid 

loose clothing when you cook and never walk away from the stove when food is cooking. Keep 

clutter and flammable materials at least three feet away from heaters – and use a fireplace screen. 

Remember to maintain smoke alarms, practice a fire escape plan and, if possible, install home fire 

sprinklers.

Please forward this important fire safety message to your friends and relatives. It is never too early 

to develop strong fire safety habits. 

For more information on A Fire Safety Campaign for People 50-Plus, please contact our fire department at 

(XXX-XXX-XXXX) or visit the U.S. Fire Administration’s Web site at www.usfa.fema.gov/50Plus. 

Sincerely,

(INSERT YOUR NAME AND CONTACT INFORMATION)

1353_Hager_Guide4.indd 37 8/25/04 3:33:43 PM
38

1353_Hager_Guide4.indd 38 8/25/04 3:33:43 PM
39

Please Send Us Your Feedback!

A Fire Safety Campaign for People 50-Plus is a new campaign developed by the United States Fire Administration for our Fire Service 

partners. Working together, we can help vulnerable older people reduce their risk of death and injury from fire and assist 

their families and caregivers with fire safety tips. This Campaign Guide includes campaign materials that can also be found on 

the campaign computer CD and the campaign Web site – www.usfa.fema.gov/50Plus. The materials are free and can be 

copied as many times as you would like. 

We would love to hear from you. Our materials are produced to help you reach out into the community through presentations 

and home visits, and work with the media. Please provide us with the following information, including any suggestions or 

comments about A Fire Safety Campaign for People 50-Plus. 

Name Position

Fire Department

E-Mail Address

Street Address

City State Zip Code

Telephone number Fax number

Suggestions and Comments:

 

Return form by fax to: 301-447-1102

Return form by mail to: Kathy Gerstner, United States Fire Administration, 16825 South Seton Avenue, Emmitsburg, MD 21727

Thanks so much for your feedback! We will use it to improve and enhance the campaign.

( ) ( )

1353_Hager_Guide4.indd 39 8/25/04 3:33:43 PM
40

1353_Hager_Guide4.indd 40 8/25/04 3:33:44 PM
1353_Hager_Guide4.indd 41 8/25/04 3:33:44 PM
For additional fire prevention and safety information, please contact:

Publications Office

United States Fire Administration

16825 South Seton Avenue

 Emmitsburg, MD 21727

1-800-561-3356

www.usfa.fema.gov/50Plus

1353_Hager_Guide4.indd 42 8/25/04 3:33:44 PM