EXHIBIT 4.42


 


独家购买权协议


Exclusive Option Agreement


 


本独家购买权协议(下称“本协议”)由以下各方于2016年[
]月[ ]日在中华人民共和国(下称“中国”)北京签订:


This
Exclusive Option Agreement (this “Agreement”) is executed by and among the following Parties as of February
19, 2016 in Beijing, the People’s Republic of China (“China” or the “PRC”):



 


		甲方:	北京易车互联信息技术有限公司,一家依照中国法律设立和存在的外商独资公司,地址为北京市海淀区首体南路6号新世纪饭店3号写字楼十层D、E、F、G、H、J、单元;



		Party A:	Beijing Bitauto Internet Information Co., Ltd.,
a wholly foreign owned enterprise, organized and existing under the laws of the PRC, with its address at Unit D, E, F, G, H, J,
Beijing New Century Hotel Office No.3 Building 10 Flr, No. 6 Beijing Capital Stadium Road South, Haidian District, Beijing, P.
R. China;



 


		乙方:	北京易车信息科技有限公司,一家依照中国法律设立和存续的有限责任公司,其注册地址:北京市海淀区首体南路6号新世纪饭店写字楼6层657室;及



		Party B:	Beijing Bitauto Information Technology Co., Ltd.,
a limited liability company duly organized and existing under the laws of PRC, with its address at Room 657, Beijing New Century
Hotel Office Building 6 Flr, No. 6 Beijing Capital Stadium Road South, Haidian District, Beijing, P. R. China and



 


		丙方:	北京新意互动广告有限公司,一家依照中国法律设立和存在的有限责任公司,地址为北京市海淀区西直门外大街168号腾达大厦27层01-11房间。



		Party C:	Beijing C&I Advertising Co., Ltd., a limited
liability company organized and existing under the laws of the PRC, with its address at Room 01-11, Tengda Building 27 Flr, No.
168 Xizhimen Street, Haidian District, Beijing, P. R. China.



 


在本协议中,甲方、乙方和丙方以下各称“一方”,合称“各方”。


In this Agreement,
each of Party A, Party B and Party C shall be referred to as a “Party” respectively, and they shall be collectively
referred to as the “Parties”.


 


鉴于:


Whereas:


 


乙方是丙方的股东;在本协议签署日,乙方持有丙方90%的股权,代表丙方注册资本人民币90,000,000元。


Party B is
a shareholder of Party C and as of the date hereof holds 90% of equity interests of Party C, representing RMB 90,000,000 in the
registered capital of Party C.


 




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现各方协商一致,达成如下协议:


Now therefore, upon
mutual discussion and negotiation, the Parties have reached the following agreement:


 


		1.	股权买卖



Sale
and Purchase of Equity Interest


 


		1.1	授予权利




Option
Granted


 


鉴于甲方向乙方支付了人民币10元作为对价,且乙方确认收到并认为该对价足够,乙方在此不可撤销地授予甲方在中国法律允许的前提下,按照甲方自行决定的行使步骤,并按照本协议第1.3条所述的价格,随时一次或多次从乙方购买或指定一人或多人(“被指定人”)从乙方购买其届时所持有的丙方的全部或部分股权的一项不可撤销的专有权(“股权购买权”)。除甲方和被指定人外,任何其他人均不得享有股权购买权或其他与乙方股权有关的权利。丙方特此同意乙方向甲方授予股权购买权。本款及本协议所规定的“人”指个人、公司、合营企业、合伙、企业、信托或非公司组织。


In consideration
of the payment of RMB10 by Party A, the receipt and adequacy of which is hereby acknowledged by Party B, Party B hereby irrevocably
grants Party A an irrevocable and exclusive right to purchase, or designate one or more persons (each, a “Designee”)
to purchase the equity interests in Party C then held by Party B once or at multiple times at any time in part or in whole at Party
A’s sole and absolute discretion to the extent permitted by Chinese laws and at the price described in Section 1.3 herein
(such right being the “Equity Interest Purchase Option”). Except for Party A and the Designee(s), no other person shall
be entitled to the Equity Interest Purchase Option or other rights with respect to the equity interests of Party B. Party C hereby
agrees to the grant by Party B of the Equity Interest Purchase Option to Party A. The term “person” as used herein
shall refer to individuals, corporations, partnerships, partners, enterprises, trusts or non-corporate organizations.


 


		1.2	行使步骤



Steps for
Exercise of Equity Interest Purchase Option


 


甲方行使其股权购买权以符合中国法律和法规的规定为前提。甲方行使股权购买权时,应向乙方发出书面通知(“股权购买通知”),股权购买通知应载明以下事项:(a)甲方或被指定人关于行使股权购买权的决定;(b)甲方或被指定人拟从乙方购买的股权份额(“被购买股权”);和(c)被购买股权的购买日/转让日。


Subject to
the provisions of the laws and regulations of China, Party A may exercise the Equity Interest Purchase Option by issuing a written
notice to Party B (the “Equity Interest Purchase Option Notice”), specifying: (a) Party A’s or the Designee’s
decision to exercise the Equity Interest Purchase Option; (b) the portion of equity interests to be purchased by Party A or the
Designee from Party B (the “Optioned Interests”); and (c) the date for purchasing the Optioned Interests or the date
for transfer of the Optioned Interests.


 




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		1.3	股权买价



Equity
Interest Purchase Price


 


被购买股权的买价(“基准买价”)应为人民币10元。如果在甲方行权时中国法律所允许的最低价格高于基准买价,则转让价格应以中国法律所允许的最低价格为准(统称“股权买价”)。


The purchase
price of the Optioned Interests (the “Base Price”) shall be RMB 10. If PRC law requires a minimum price higher than
the Base Price when Party A exercises the Equity Interest Purchase Option, the minimum price regulated by PRC law shall be the
purchase price (collectively, the “Equity Interest Purchase Price”).


 


		1.4	转让被购买股权



Transfer
of Optioned Interests


 


甲方每次行使股权购买权时:


For each
exercise of the Equity Interest Purchase Option:


 


		1.4.1	乙方应责成丙方及时召开股东会会议,在该会议上,应通过批准乙方向甲方和/或被指定人转让被购买股权的决议;



Party B shall
cause Party C to promptly convene a shareholders’ meeting, at which a resolution shall be adopted approving Party B’s
transfer of the Optioned Interests to Party A and/or the Designee(s);


 


		1.4.2	在乙方收到甲方和/或被指定人(视情况而定)向其发出股权购买通知后30日内,乙方与甲方和/或被指定人(视情况而定)应完成甲方和/或被指定人取得被购买股权并成为丙方合法股东的全部手续,包括但不限于:签订股权转让合同和其他任何必要文件或协议,通过任何必要的决议,出具或促使丙方出具所有必需文件,并办理所有有关手续;



Within thirty
(30) days after receipt of the Equity Interest Purchase Option Notice by Party B from Party A and/or any Designee (whichever is
applicable), Party B and Party A and/or such Designee (whichever is applicable) shall complete all procedures for Party A’s
and/or such Designee’s (whichever is applicable) acquisition of such Optioned Interests and for Party A and/or such Designee
(whichever is applicable) becoming a shareholder of Party C, including without limitation execution of an equity interest transfer
contract and any other necessary documents or agreements, adoption of any necessary resolutions, issuance of any necessary documents
by Party C and performance of all relevant procedures;


 




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		1.4.3	有关方应签署所有其他所需合同、协议或文件,取得全部所需的政府批准和同意,并采取所有所需行动,在不附带任何担保权益的情况下,将被购买股权的有效所有权转移给甲方和/或被指定人并使甲方和/或被指定人成为被购买股权的登记在册所有人。为本款及本协议的目的,“担保权益”包括担保、抵押、第三方权利或权益,任何购股权、收购权、优先购买权、抵销权、所有权扣留或其他担保安排等;但为了明确起见,不包括在本协议、乙方股权质押协议和乙方授权委托书项下产生的任何担保权益。本协议所规定的“乙方股权质押协议”指甲方、乙方和丙方于本协议签署之日签订的股权质押协议及对其的任何修改、修订或重述;本协议所规定的“乙方授权委托书”指乙方于本协议签署之日签署的授权甲方的授权委托书及对其的任何修改、修订或重述。



The relevant
Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary government licenses and permits
and take all necessary actions to transfer valid ownership of the Optioned Interests to Party A and/or the Designee(s), unencumbered
by any security interests, and cause Party A and/or the Designee(s) to become the registered owner(s) of the Optioned Interests.
For the purpose of this Section and this Agreement, “security interests” shall include securities, mortgages, third
party’s rights or interests, any stock options, acquisition right, right of first refusal, right to offset, ownership retention
or other security arrangements, but shall be deemed to exclude any security interest created by this Agreement, Party B's Equity
Interest Pledge Agreement and Party B’s Power of Attorney. “Party B’s Equity Interest Pledge Agreement”
as used in this Agreement shall refer to the Interest Pledge Agreement executed by and among Party A, Party B and Party C on the
date hereof and any modification, amendment and restatement thereto. “Party B’s Power of Attorney” as used in
this Agreement shall refer to the Power of Attorney executed by Party B on the date hereof granting Party A with power of attorney
and any modification, amendment and restatement thereto.


 




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		2.	承诺



Covenants


 


		2.1	有关丙方的承诺



Covenants
regarding Party C



 


乙方(作为丙方的股东)和丙方在此承诺:


Party B (as
a shareholder of Party C) and Party C hereby covenant as follows:


 


		2.1.1	未经甲方的事先书面同意,不以任何形式补充、更改或修改丙方公司章程文件,增加或减少其注册资本,或以其他方式改变其注册资本结构;



Without the
prior written consent of Party A, they shall not in any manner supplement, change or amend the articles of association of Party
C, increase or decrease its registered capital, or change its structure of registered capital in other manners;


 


		2.1.2	按照良好的财务和商业标准及惯例,保持其公司的存续,取得和维持丙方从事业务所需的全部政府许可、证照,审慎地及有效地经营其业务和处理事务;



They shall
maintain Party C’s corporate existence in accordance with good financial and business standards and practices, obtain and
maintain all necessary government licenses and permits by prudently and effectively operating its business and handling its affairs;


 


		2.1.3	未经甲方的事先书面同意,不在本协议签署之日起的任何时间出售、转让、抵押或以其他方式处置丙方超过人民币20万元以上的任何重大资产、业务或收入的合法或受益权益,或允许在其上设置任何其他担保权益;



Without the
prior written consent of Party A, they shall not at any time following the date hereof, sell, transfer, mortgage or dispose of
in any manner any material assets of Party C or legal or beneficial interest in the material business or revenues of Party C of
more than RMB 200,000, or allow the encumbrance thereon of any security interest;


 


		2.1.4	未经甲方的事先书面同意,不发生、继承、保证或容许存在任何债务,但正常或日常业务过程中产生而不是通过借款方式产生的应付账款除外;



Without the
prior written consent of Party A, they shall not incur, inherit, guarantee or suffer the existence of any debt, except for payables
incurred in the ordinary course of business other than through loans;


 


		2.1.5	一直在正常业务过程中经营所有业务,以保持丙方的资产价值,不进行任何足以影响其经营状况和资产价值的作为/不作为;



They shall
always operate all of Party C’s businesses in the ordinary course of business to maintain the asset value of Party C and
refrain from any action/omission that may affect Party C’s operating status and asset value;


 




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		2.1.6	未经甲方的事先书面同意,不得让丙方签订任何重大合同,但在正常业务过程中签订的合同除外(就本段而言,如果一份合同的总金额超过人民币50,000元,即被视为重大合同);



Without the
prior written consent of Party A, they shall not cause Party C to execute any major contract, except the contracts in the ordinary
course of business (for purpose of this subsection, a contract with a price exceeding RMB50,000 shall be deemed a major contract);


 


		2.1.7	未经甲方的事先书面同意,丙方不得向任何人提供贷款或信贷;



Without the
prior written consent of Party A, they shall not cause Party C to provide any person with any loan or credit;


 


		2.1.8	应甲方要求,向其提供所有关于丙方的营运和财务状况的资料;



They shall
provide Party A with information on Party C's business operations and financial condition at Party A's request;


 


		2.1.9	如甲方提出要求,丙方应从甲方接受的保险公司处购买和持有有关其资产和业务的保险,该保险的金额和险种应与经营类似业务的公司一致;



If requested
by Party A, they shall procure and maintain insurance in respect of Party C's assets and business from an insurance carrier acceptable
to Party A, at an amount and type of coverage typical for companies that operate similar businesses;


 


		2.1.10	未经甲方的事先书面同意,丙方不得与任何人合并或联合,或对任何人进行收购或投资;



Without the
prior written consent of Party A, they shall not cause or permit Party C to merge, consolidate with, acquire or invest in any person;


 


		2.1.11	将发生的或可能发生的与丙方资产、业务或收入有关的诉讼、仲裁或行政程序立即通知甲方;



They shall
immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings
relating to Party C’s assets, business or revenue;


 


		2.1.12	为保持丙方对其全部资产的所有权,签署所有必要或适当的文件,采取所有必要或适当的行动,提出所有必要或适当的控告,并对所有索偿进行必要或适当的抗辩;



To maintain
the ownership by Party C of all of its assets, they shall execute all necessary or appropriate documents, take all necessary or
appropriate actions, file all necessary or appropriate complaints, and raise necessary or appropriate defenses against all claims;


 




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		2.1.13	未经甲方事先书面同意,不得以任何形式派发股息予各股东,但一经甲方要求,丙方应立即将其所有可分配利润全部立即分配给其各股东;及



Without the
prior written consent of Party A, they shall ensure that Party C shall not in any manner distribute dividends to its shareholders,
provided that upon Party A’s written request, Party C shall immediately distribute all distributable profits to its shareholders;
and


 


		2.1.14	根据甲方的要求,委任由其指定的任何人士出任丙方的董事或执行董事。



At the request
of Party A, they shall appoint any person designated by Party A as the director or executive director of Party C.


 


		2.2	乙方的承诺



Covenants
of Party B


 


乙方承诺:


Party B hereby covenants
as follows:


 


		2.2.1	未经甲方的事先书面同意,不出售、转让、抵押或以其他方式处置其拥有的丙方的股权的合法或受益权益,或允许在其上设置任何其他担保权益,但根据甲方和乙方于2016年[
]月[ ]日签署的股权质押协议(“股权质押协议”)和乙方于2016年[
]月[ ]日向甲方出具的授权委托书(“授权委托书”)设置的权益除外;



Without the
prior written consent of Party A, Party B shall not sell, transfer, mortgage or dispose of in any other manner any legal or beneficial
interest in the equity interests in Party C held by Party B, or allow the encumbrance thereon, except for the interest placed in
accordance with Equity Interest Pledge Agreement entered into by and among the Party A and Party B on [ ], 2016(the “Equity
Interest Pledge Agreement”) and Power of Attorney provided by Party B to Party A on [ ], 2016 (the “Power of
Attorney”);


 


		2.2.2	促使丙方股东会和/或董事(或执行董事)不批准在未经甲方的事先书面同意的情况下,出售、转让、抵押或以其他方式处置任何乙方持有之丙方的股权的合法权益或受益权,或允许在其上设置任何其他担保权益,但批准根据股权质押协议和授权委托书设置的权益除外;



Without the
prior written consent of Party A, Party B shall cause the shareholders’ meeting and/or the directors (or the executive director)
of Party C not to approve any sale, transfer, mortgage or disposition in any other manner of any legal or beneficial interest in
the equity interests in Party C held by Party B, or allow the encumbrance thereon of any security interest, except for the interest
placed in accordance with Equity Interest Pledge Agreement and Power of Attorney;


 




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		2.2.3	未经甲方的事先书面同意的情况下,对于丙方与任何人合并或联合,或对任何人进行收购或投资,乙方将促成丙方股东会和/或董事(或执行董事)不予批准;



Without the
prior written consent of Party A, Party B shall cause the shareholders’ meeting or the directors (or the executive director)
of Party C not to approve the merger or consolidation with any person, or the acquisition of or investment in any person;


 


		2.2.4	将发生的或可能发生的任何关于其所拥有的股权的诉讼、仲裁或行政程序立即通知甲方;



Party B shall
immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or administrative proceedings
relating to the equity interests in Party C held by Party B;


 


		2.2.5	促使丙方股东会或董事(或执行董事)表决赞成本协议规定的被购买股权的转让并应甲方之要求采取其他任何行动;



Party B shall
cause the shareholders' meeting or the directors (or the executive director) of Party C to vote their approval of the transfer
of the Optioned Interests as set forth in this Agreement and to take any and all other actions that may be requested by Party A;


 


		2.2.6	为保持其对股权的所有权,签署所有必要或适当的文件,采取所有必要或适当的行动,提出所有必要或适当的控告,并对所有索偿进行必要或适当的抗辩;



To the extent
necessary to maintain Party B's ownership in Party C, Party B shall execute all necessary or appropriate documents, take all necessary
or appropriate actions, file all necessary or appropriate complaints, and raise necessary or appropriate defenses against all claims;


 


		2.2.7	应甲方的要求,委任由其指定的任何人士出任丙方的董事或执行董事;



Party B shall
appoint any designee of Party A as the director or the executive director of Party C, at the request of Party A;


 


		2.2.8	乙方在此放弃其对丙方其他股东(如有)向甲方转让股权所享有的优先购买权(如有),同意丙方其他股东与甲方、丙方签署与本协议、乙方股权质押协议和乙方授权委托书类似的独家购买权协议、股权质押协议和授权委托书,并保证不会采取与其他股东签署的任何该等文件相冲突的行为;



Party B hereby
waives its right of first of refusal to transfer of equity interest by any other shareholder of Party C to Party A (if any), and
gives consent to execution by each other shareholder of Party C with Party A and Party C the exclusive option agreement, the equity
interest pledge agreement and the power of attorney similar to this Agreement, Party B’s Equity Interest Pledge Agreement
and Party B’s Power of Attorney and undertakes not to take any action in conflict with such documents executed by the other
shareholders;


 




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		2.2.9	如乙方从丙方获得任何利润、股息、分红、或清算所得,乙方应在遵从中国法律的前提下将其及时赠予甲方或甲方指定的任何人;和



Party B shall
promptly donate any profit, interest, dividend or proceeds of liquidation to Party A or any other person designated by Party A
to the extent permitted under applicable PRC laws; and


 


		2.2.10	严格遵守本协议及乙方、丙方与甲方共同或分别签订的其他协议的各项规定,切实履行该等协议项下的各项义务,并不进行任何足以影响该等协议的有效性和可执行性的作为/不作为。如果乙方对于本协议项下、乙方股权质押协议下或乙方授权委托书中的股权,还留存有任何权利,除非甲方书面指示,否则乙方仍不得行使该权利。



Party B shall
strictly abide by the provisions of this Agreement and other contracts jointly or separately executed by and among Party B, Party
C and Party A, perform the obligations hereunder and thereunder, and refrain from any action/omission that may affect the effectiveness
and enforceability thereof. To the extent that Party B has any remaining rights with respect to the equity interests subject to
this Agreement hereunder or under the Party B’s Equity Interest Pledge Agreement or under the Party B’s Power of Attorney,
Party B shall not exercise such rights except in accordance with the written instructions of Party A.


 


		3.	陈述和保证



Representations
and Warranties


 


乙方和丙方特此在本协议签署之日和每一个转让日向甲方共同及分别陈述和保证如下:


Party B and Party C hereby represent
and warrant to Party A, jointly and severally, as of the date of this Agreement and each date of transfer of the Optioned Interests,
that:


 


		3.1	其具有签订和交付本协议和其为一方的、根据本协议为每一次转让被购买股权而签订的任何股权转让合同(各称为“转让合同”),并履行其在本协议和任何转让合同项下的义务的权力、能力和授权。乙方和丙方同意在甲方行使股权购买权时,他们将签署与本协议条款一致的转让合同。本协议和其是一方的各转让合同一旦签署后,构成或将对其构成合法、有效及具有约束力的义务并可按照其条款对其强制执行;



They have the power, capacity
and authority to execute and deliver this Agreement and any equity interest transfer contracts to which they are parties concerning
the Optioned Interests to be transferred thereunder (each, a “Transfer Contract”), and to perform their obligations
under this Agreement and any Transfer Contracts. Party B and Party C agree to enter into Transfer Contracts consistent with the
terms of this Agreement upon Party A’s exercise of the Equity Interest Purchase Option. This Agreement and the Transfer Contracts
to which they are parties constitute or will constitute their legal, valid and binding obligations and shall be enforceable against
them in accordance with the provisions thereof;


 




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		3.2	乙方和丙方已经取得第三方和政府部门的同意及批准(若需)以签署,交付和履行本协议;



Party B
and Party C have obtained any and all approvals and consents from government authorities and third parties (if required) for execution,
delivery and performance of this Agreement.


 


		3.3	无论是本协议或任何转让合同的签署和交付还是其在本协议或任何转让合同项下的义务的履行均不会:(i)导致违反任何有关的中国法律;(ii)与丙方章程或其他组织文件相抵触;(iii)导致违反其是一方或对其有约束力的任何合同或文件,或构成其是一方或对其有约束力的任何合同或文件项下的违约;(iv)导致违反有关向任何一方颁发的任何许可或批准的授予和(或)继续有效的任何条件;或(v)导致向任何一方颁发的任何许可或批准中止或被撤销或附加条件;



The execution and delivery
of this Agreement or any Transfer Contracts and the obligations under this Agreement or any Transfer Contracts shall not: (i) cause
any violation of any applicable laws of China; (ii) be inconsistent with the articles of association, bylaws or other organizational
documents of Party C; (iii) cause the violation of any contracts or instruments to which they are a party or which are binding
on them, or constitute any breach under any contracts or instruments to which they are a party or which are binding on them; (iv)
cause any violation of any condition for the grant and/or continued effectiveness of any licenses or permits issued to either of
them; or (v) cause the suspension or revocation of or imposition of additional conditions to any licenses or permits issued to
either of them;


 


		3.4	乙方对其在丙方拥有的股权拥有良好和可出售的所有权,除根据股权质押协议和授权委托书外,乙方在上述股权上没有设置任何担保权益;



Party B has a good and merchantable
title to the equity interests held by Party B in Party C. Except for Equity Interest Pledge Agreement and Power of Attorney, Party
B has not placed any security interest on such equity interests;


 


		3.5	丙方是根据中国法律依法设立并有效存续的有限责任公司,丙方对所有资产拥有良好和可出售的所有权,丙方在上述资产上没有设置任何担保权益;



Party C is a limited liability
company duly organized and validly existing under the laws of the PRC. Party C has a good and merchantable title to all of its
assets, and has not placed any security interest on the aforementioned assets;


 




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		3.6	丙方没有任何未偿还债务,除(i)在其正常的业务过程中发生的债务,及(ii)已向甲方披露及经甲方书面同意债务除外;



Party C does not have any outstanding
debts, except for (i) debt incurred in the ordinary course of business; and (ii) debts disclosed to Party A for which Party A's
written consent has been obtained.


 


		3.7	丙方遵守适用于资产的收购的所有法律和法规;和



Party C has
complied with all laws and regulations of China applicable to asset acquisitions; and


 


		3.8	目前没有悬而未决的或构成威胁的与股权、丙方资产有关的或与丙方有关的诉讼、仲裁或行政程序。



There are
no pending or threatened litigation, arbitration or administrative proceedings relating to the equity interests in Party C, assets
of Party C or Party C.


 


		4.	有效期



Effective Date
and Term


 


本协议自各方正式签署之日起生效,本协议在乙方持有的丙方全部股权均根据本协议的约定依法转让至甲方和/或其指定的其他人名下后终止。


This Agreement
shall become effective upon execution by the Parties, and remain effective until all equity interests held by Party B in Party
C have been transferred or assigned to Party A and/or any other person designated by Party A in accordance with this Agreement.


 


		5.	适用法律与争议解决



Governing Law
and Resolution of Disputes


 


		5.1	适用法律



Governing
law


 


本协议的订立、效力、解释、履行、修改和终止以及争议解决均适用中国法律。


The execution,
effectiveness, construction, performance, amendment and termination of this Agreement and the resolution of disputes hereunder
shall be governed by the laws of PRC.


 


		5.2	争议的解决方法



Methods
of Resolution of Disputes


 


因解释和履行本协议而发生的任何争议,本协议各方应首先通过友好协商的方式加以解决。如果在一方向其他方发出要求协商解决的书面通知后30天之内争议仍然得不到解决,则任何一方均可将有关争议提交给中国国际经济贸易仲裁委员会,由该会按照其仲裁规则仲裁解决。仲裁应在北京进行。仲裁裁决是终局性的,对各方均有约束力。


In the
event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first resolve the dispute
through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute within 30 days after either Party's
request to the other Parties for resolution of the dispute through negotiations, either Party may submit the relevant dispute to
the China International Economic and Trade Arbitration Commission for arbitration, in accordance with its arbitration rules. The
arbitration shall be conducted in Beijing. The arbitration award shall be final and binding on all Parties.


 




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		6.	税款、费用



Taxes and Fees


 


每一方应承担根据中国法律因准备和签署本协议和各转让合同以及完成本协议和各转让合同拟定的交易而由该方发生的或对其征收的任何和全部的转让和注册的税、花费和费用。


Each Party
shall pay any and all transfer and registration tax, expenses and fees incurred thereby or levied thereon in accordance with the
laws of China in connection with the preparation and execution of this Agreement and the Transfer Contracts, as well as the consummation
of the transactions contemplated under this Agreement and the Transfer Contracts.


 


		7.	通知



Notices


 


		7.1	本协议项下要求或发出的所有通知和其他通信应通过专人递送、挂号邮寄、邮资预付或商业快递服务或传真的方式发到该方下列地址。每一通知还应再以电子邮件送达。该等通知视为有效送达的日期按如下方式确定:



All notices
and other communications required or permitted to be given pursuant to this Agreement shall be delivered personally or sent by
registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the address of such Party set
forth below. A confirmation copy of each notice shall also be sent by email. The dates on which notices shall be deemed to have
been effectively given shall be determined as follows:


 


		7.1.1	通知如果是以专人递送、快递服务或挂号邮寄、邮资预付发出的,则以于设定为通知的地址在接收或拒收之日为有效送达日;



Notices given
by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed effectively given on the date
of receipt or refusal at the address specified for notices;


 


		7.1.2	通知如果是以传真发出的,则以成功传送之日为有效送达日(应以自动生成的传送确认信息为证)。



Notices given
by facsimile transmission shall be deemed effectively given on the date of successful transmission (as evidenced by an automatically
generated confirmation of transmission).


 




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		7.2	为通知的目的,各方地址如下:



For
the purpose of notices, the addresses of the Parties are as follows:


 


		甲方:	北京易车互联信息技术有限公司



		Party
                                A:	Beijing Bitauto
                                         Internet Information Co., Ltd.



		地址:	北京市海淀区首体南路6号新世纪饭店写字楼6层



		Address:	Beijing
                                         New Century Hotel Office Building 6 Flr, No. 6 Beijing Capital Stadium Road South, Haidian
                                         District, Beijing, P. R. China





	 	收件人	李斌



		Attn:	Bin
                                         Li



电话:


Phone:


 


	 	乙方	北京易车信息科技有限公司



		Party
                                B:	Beijing
                                         Bitauto Information Technology Co., Ltd.



	 	地址	北京市海淀区首体南路6号新世纪饭店写字楼6层



		Address:	Beijing
                                         New Century Hotel Office Building 6 Flr, No. 6 Beijing Capital Stadium Road South, Haidian
                                         District, Beijing, P. R. China



	 	收件人	李斌



		Attn:	Bin
                                         Li



电话:


Phone:



 





	 	丙方:	北京新意互动广告有限公司



		Party
                                C:	Beijing C&I
                                         Advertising Co., Ltd.



	 	地址:	北京市海淀区西直门外大街168号腾达大厦27层01-11房间



		Address:	Room
                                         01-11, Tengda Building Flr 27, No. 168 Xizhimen Street, Haidian District, Beijing, P.
                                         R. China.




	 	收件人:	曲伟海




		Attn:	Weihai
                                         QU





电话:


Phone:


 


		7.3	任何一方可按本条规定随时给其他方发出通知来改变其接收通知的地址。



Any Party
may at any time change its address for notices by a notice delivered to the other Parties in accordance with the terms hereof.


 




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		8.	保密责任



Confidentiality


 


各方承认及确定有关本协议、本协议内容,以及彼此就准备或履行本协议而交换的任何口头或书面资料均被视为保密信息。各方应当对所有该等保密信息予以保密,而在未得到其他方书面同意前,不得向任何第三者披露任何保密信息,惟下列信息除外:(a)公众人士知悉或将会知悉的任何信息(惟并非由接受保密信息之一方擅自向公众披露);(b)根据适用法律法规、股票交易规则、或政府部门或法院的命令而所需披露之任何信息;或(c)由任何一方就本协议所述交易而需向其股东、董事、员工、法律或财务顾问披露之信息,而该股东、董事、员工、法律或财务顾问亦需遵守与本条款相类似之保密责任。如任何一方股东、董事、员工或聘请机构的泄密均视为该方的泄密,需依本协议承担违约责任。


The Parties
acknowledge that the existence and the terms of this Agreement, and any oral or written information exchanged between the Parties
in connection with the preparation and performance this Agreement are regarded as confidential information. Each Party shall maintain
confidentiality of all such confidential information, and without obtaining the written consent of other Parties, it shall not
disclose any relevant confidential information to any third parties, except for the information that: (a) is or will be in the
public domain (other than through the receiving Party’s unauthorized disclosure); (b) is under the obligation to be disclosed
pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government authorities;
or (c) is required to be disclosed by any Party to its shareholders, directors, employees, legal counsels or financial advisors
regarding the transaction contemplated hereunder, provided that such shareholders, directors, employees, legal counsels or financial
advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential
information by the shareholders, director, employees of or agencies engaged by any Party shall be deemed disclosure of such confidential
information by such Party and such Party shall be held liable for breach of this Agreement.


 


		9.	进一步保证



Further Warranties


 


各方同意迅速签署为执行本协议的各项规定和目的而合理需要的或对其有利的文件,以及为执行本协议的各项规定和目的而采取合理需要的或对其有利的进一步行动。


The Parties
agree to promptly execute documents that are reasonably required for or are conducive to the implementation of the provisions and
purposes of this Agreement and take further actions that are reasonably required for or are conducive to the implementation of
the provisions and purposes of this Agreement.


 


		10.	违约责任



Breach of Agreement


 


		10.1	若乙方或丙方实质性违反本协议项下所作的任何一项约定,甲方有权终止本协议和/或要求乙方或丙方给予损害赔偿;本第10条不应妨碍甲方在本协议下的任何其他权利;



If Party B or Party C conducts
any material breach of any term of this Agreement, Party A shall have right to terminate this Agreement and/or require the Party
B or Party C to compensate all damages; this Section 10 shall not prejudice any other rights of Party A herein;


 




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		10.2	除非法律另有规定,乙方或丙方在任何情况均无权利终止或解除本协议。



Party B or Party C shall not
have any right to terminate this Agreement in any event unless otherwise required by applicable laws.


 


		11.	其他



Miscellaneous


 


		11.1	修订、修改与补充



Amendment,
change and supplement


 


对本协议作出修订、修改与补充,必须经每一方签署书面协议。


Any amendment,
change and supplement to this Agreement shall require the execution of a written agreement by all of the Parties.


 


		11.2	完整合同



Entire
agreement


 


除了在本协议签署后所作出的书面修订、补充或修改以外,本协议构成本协议各方就本协议标的物所达成的完整合同,取代在此之前就本协议标的物所达成的所有口头或书面的协商、陈述和协议。


Except for
the amendments, supplements or changes in writing executed after the execution of this Agreement, this Agreement shall constitute
the entire agreement reached by and among the Parties hereto with respect to the subject matter hereof, and shall supercede all
prior oral and written consultations, representations and contracts reached with respect to the subject matter of this Agreement.


 


		11.3	标题



Headings


 


本协议的标题仅为方便阅读而设,不应被用来解释、说明或在其他方面影响本协议各项规定的含义。


The headings
of this Agreement are for convenience only, and shall not be used to interpret, explain or otherwise affect the meanings of the
provisions of this Agreement.


 


		11.4	语言



Language


 


本协议以中文和英文书就,一式三份,甲乙丙三方各持一份。中英文版本如有冲突,应以中文版为准。


This Agreement
is written in both Chinese and English language in three copies, each Party having one copy. In case there is any conflict between
the Chinese version and the English version, the Chinese version shall prevail.


 




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		11.5	可分割性



Severability


 


如果本协议有任何一条或多条规定根据任何法律或法规在任何方面被裁定为无效、不合法或不可执行,本协议其余规定的有效性、合法性或可执行性不应因此在任何方面受到影响或损害。各方应通过诚意磋商,争取以法律许可以及各方期望的最大限度内有效的规定取代那些无效、不合法或不可执行的规定,而该等有效的规定所产生的经济效果应尽可能与那些无效、不合法或不能强制执行的规定所产生的经济效果相似。


In the event
that one or several of the provisions of this Agreement are found to be invalid, illegal or unenforceable in any aspect in accordance
with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not
be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid, illegal or unenforceable
provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties,
and the economic effect of such effective provisions shall be as close as possible to the economic effect of those invalid, illegal
or unenforceable provisions.


 


		11.6	继任者



Successors


 


本协议对各方各自的继任者和各方所允许的受让方应具有约束力并对其有利。


This Agreement
shall be binding on and shall inure to the interest of the respective successors of the Parties and the permitted assigns of such
Parties.


 


		11.7	继续有效



Survival


 


		11.7.1	本协议期满或提前终止前因本协议而发生的或到期的任何义务在本协议期满或提前终止后继续有效。



Any obligations
that occur or that are due as a result of this Agreement upon the expiration or early termination of this Agreement shall survive
the expiration or early termination thereof.


 


		11.7.2	本协议第5、8、10条和本第11.7条的规定在本协议终止后继续有效。



The provisions
of Sections 5, 8, 10 and this Section 11.7 shall survive the termination of this Agreement.


 




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		11.8	弃权



Waivers


 


任何一方可以对本协议的条款和条件作出弃权,但必须经书面作出并经各方签字。一方在某种情况下就其他方的违约所作的弃权不应被视为该方在其他情况下就类似的违约已经对其他方作出弃权。


Any Party
may waive the terms and conditions of this Agreement, provided that such a waiver must be provided in writing and shall require
the signatures of the Parties. No waiver by any Party in certain circumstances with respect to a breach by other Parties shall
operate as a waiver by such a Party with respect to any similar breach in other circumstances.


 




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有鉴于此,各方已使得经其授权的代表于文首所述日期签署了本独家购买权协议并即生效,以昭信守。


IN WITNESS WHEREOF,
the Parties have caused their authorized representatives to execute this Exclusive Option Agreement as of the date first above
written.


 


	甲方:	北京易车互联信息技术有限公司(章)
	Party A: 	Beijing Bitauto Internet Information Co., Ltd. (Seal)


 





	签字:	 	 
	By: 	/s/ Bin Li	 
	姓名:	李斌	 
	Name: 	Bin LI	 
	职位:	法定代表人	 
	Title:  	Legal Representative	 







 




    
独家购买权协议签字页
Signature Page to Exclusive Option Agreement



     


    

 


有鉴于此,各方已使得经其授权的代表于文首所述日期签署了本独家购买权协议并即生效,以昭信守。


IN WITNESS WHEREOF,
the Parties have caused their authorized representatives to execute this Exclusive Option Agreement as of the date first above
written.


 


	乙方:	北京易车信息科技有限公司(章)
	Party B: 	Beijing Bitauto Information Technology Co., Ltd. (Seal)


 





	签字:	 	 
	By: 	/s/ Bin Li	 
	姓名:	李斌	 
	Name: 	Bin LI	 
	职位:	法定代表人	 
	Title:  	Legal Representative	 







 




    
独家购买权协议签字页
Signature Page to Exclusive Option Agreement



     


    

 


有鉴于此,各方已使得经其授权的代表于文首所述日期签署了本独家购买权协议并即生效,以昭信守。


IN WITNESS WHEREOF,
the Parties have caused their authorized representatives to execute this Exclusive Option Agreement as of the date first above
written.


 


	丙方:	北京新意互动广告有限公司(章)
	Party C: 	Beijing C&I Advertising Co., Ltd. (Seal)


 








	签字:	 	 
	By: 	/s/ Weihai Qu	 
	姓名:	曲伟海	 
	Name: 	Weihai QU	 
	职位:	法定代表人	 
	Title:  	Legal Representative	 




 




    
独家购买权协议签字页
Signature Page to Exclusive Option Agreement