Exhibit
2.11 TRADEMARK
LICENSE AGREEMENT This
TRADEMARK LICENSE AGREEMENT (this Agreement) is made and entered into as of
the 14th day of August, 2007 by and between Artisanal Cheese, LLC, a New York
limited liability company (Artisanal Cheese),
and Artisanal Fromagerie & Bistro, LLC, a New York limited liability
company, and 35 West 64th Restaurant Associates, L.P., a New York limited partnership (each a Licensee and,
together, the Licensees). In consideration of the mutual
terms, agreements and conditions herein contained, and for other good and
valuable consideration, receipt of which is hereby acknowledged, Artisanal
Cheese and Licensees agree as follows: 1.          LICENSE
GRANT 1.1.
Scope of License. Artisanal Cheese
 hereby grants Licensees a royalty-free (subject to the requirements of Section
 1.2), exclusive, worldwide, assignable, sublicenseable, irrevocable
 license in perpetuity (the License)
 to use the tradename Artisanal Fromagerie & Bistro and the derivative
 logo (consisting of an oval design with four stylized sheep seated in front
 of a barn and the words Artisanal Fromagerie · Bistro · Wine Bar),
 including, without limitation, the registered marks and applications set
 forth on Schedule A hereto (each a Licensed
 Trademark and, together, the Licensed
 Trademarks), in connection with the operation of, including but
 not limited to the marketing, distribution and sale of cheese, cheese
 products, and other food products from, the Artisanal Fromagerie &
 Bistro and Picholine restaurants or any restaurant or retail store
 location owned or controlled by the Licensees or any of their affiliates, or
 any franchise or sublicensee of the Licensees or such restaurants or retail
 stores (collectively, Franchises).1.2.
Sublicense. To facilitate the
 foregoing rights of the Licensees, the Licensees may grant one or more
 sublicenses of the License to Franchises; provided, however,
 that all Franchises must agree to (i) maintain the brand protection and
 quality control standards of the Artisanal brand as set forth in Section
 6.04 of the Membership Interest Purchase Agreement dated as of the date
 hereof by and among the Artisanal Cheese, the members of Artisanal Cheese,
 being Terrance Brennan and Marvin Numeroff, and AHF Acquisition Corporation,
 a New York corporation, and (ii) negotiate in good faith to enter into a
 mutually agreeable preferred vendor agreement on substantially the same terms
 as the Preferred Vendor Agreement dated as of the date hereof by and among
 the Company and the Licensees.1.3.
Non-Assignment. Licensees
 acknowledge and agree that this Agreement does not give Licensees any right,
 title or interest in the Licensed Trademarks, nor any right to use the
 Licensed Trademarks, except as provided by the express terms of    this Agreement, and that Artisanal Cheese reserves
 all rights not explicitly granted to Licensees under this Agreement.1.4.
Additional Marks. Artisanal Cheese
 represents, warrants and covenants to Licensees that it will not use the marks
 Artisanal Café, Artisanal Table, Artisanal Bistro, Artisanal
 Pizzeria, Artisanal Pizzeria and Wine Bar, Artisanal Pizzeria and Tapas
 Bar and Artisanal Bistro and Wine Bar (the Additional Marks) at any time, for any purpose.
Moreover,
 Artisanal Cheese hereby irrevocably sells, transfers, assigns, and releases
 unto Licensees all right, title and interest Artisanal Cheese possesses, if
 any, in and to the Additional Marks, together with the goodwill associated
 therewith. Artisanal Cheese hereby agrees and acknowledges that Licensees may
 use and/or register the Additional Marks as Licensees deem advisable and that
 Artisanal Cheese will not interfere with such use or registration, or claim
 any rights with respect thereto.2.          MAINTENANCE
OF LICENSED TRADEMARKS

Artisanal
Cheese hereby acknowledges and agrees that it will use its best efforts and
take any and all recommended or necessary steps to complete any application,
and maintain any registration, which has been or may be filed or registered
with the United States Patent and Trademark Office (the USPTO) or a foreign equivalent thereof, as
applicable, with respect to the Licensed Trademarks. In the event that
Artisanal Cheese fails to fulfill its obligations under this Section 2, (i)
Artisanal Cheese hereby authorizes Licensees to take any and all actions on its
behalf, and execute any and all documents and certificates in its name, which
are recommended or necessary fulfill such obligations, at the sole cost of
Artisanal Cheese, and (ii) in addition to any other legal and equitable
remedies available, Licensees shall be entitled to injunctive relief and to
have such obligations specifically enforced by any court having equity
jurisdiction.

3.          PURCHASE
OPTION

3.1.
Receipt of Registered Mark by Licensor.
 In the event that Artisanal Cheese or any of its successors or assigns (each
 a Licensor and, collectively,
 the Licensors) is granted, by
 the USPTO, a registered mark for Artisanal Premium Cheese (Appl. No.:
 77135921), then the Licensor shall promptly notify Licensees thereof and
 Licensees may, any time after registration is granted, at their option, elect
 to purchase all right, title and interest (including application and/or
 registration rights with the USPTO) in and to any or all of the Licensed
 Trademarks, including any good will associated therewith. The Licensees shall
 exercise their election to purchase by giving notice thereof to the
 applicable Licensors. Such notice shall specify the time, date and place for
 the closing of the purchase, which shall be not more than ten (10) days after
 the date of the giving of notice of election to purchase. The applicable
 Licensors shall be obligated to sell the Licensed Trademarks in accordance
 with the purchase right set forth in this Section 3.3.2.
Purchase Price; Payment; Closing; Termination.
 The purchase price for each Licensed Trademark shall be One Dollar ($1.00)
 each. The payment of the2

purchase price due to the Licensor(s) shall be paid
 upon the closing of the transaction or transactions of purchase and sale,
 which shall take place at the office of legal counsel for the Licensees. At
 the closing, the Licensor(s) shall execute and deliver all documents which
 counsel for the Licensees shall deem reasonably necessary or advisable in
 order to accomplish a complete transfer of the Licensed Trademark(s) to the
 Licensees, including, without limitation, one or more mark transfer
 agreements. Notwithstanding the above, this Agreement shall continue in full
 force and effect with respect to any unpurchased Licensed Trademarks until
 the purchase by the Licensees of the last Licensed Trademark.4.          MISCELLANEOUS

4.1.
Assignment. Licensees at their
 election may assign, convey or otherwise transfer their rights or obligations
 under this Agreement to any third-party. This agreement is binding upon the
 parties hereto and their successors and assigns.4.2.
Governing Law. This Agreement
 shall be governed by and construed in accordance with the laws of the State
 of New York, without regards for its or any other states law of conflicts.4.3.
Integration. This Agreement
 constitutes the entire agreement between the parties with respect to
 Licensees License to Licensed Trademarks and can only be modified in
 writing, signed by all the parties; and this Agreement supersedes all prior
 agreements, if any, between the parties, all of which are hereby canceled.4.4.
Severability. All of the
 covenants, conditions and agreements herein, and each of them, are severable.
 The fact that any term of this Agreement is unenforceable for any reason
 shall not affect the remainder of this Agreement. If any provision of this
 Agreement is held to be illegal, invalid or unenforceable under present or
 future laws, such provision shall be fully severable; the Agreement shall be
 construed and enforced as if such illegal, invalid or unenforceable provision
 had never comprised a part of the Agreement; and the remaining provisions of
 the Agreement shall remain in full force and effect and shall not be affected
 by the illegal, invalid, or unenforceable provision or by its severance from
 the Agreement. Further, in lieu of such illegal, invalid or unenforceable
 provision, there shall be added automatically as a part of this Agreement a
 provision as similar in its terms to such illegal, invalid or unenforceable
 provision as may be possible and be legal, valid and enforceable to effect
 the intent of the parties.4.5.
Headings. The headings of this
 Agreement are inserted for convenience of reference only and are not intended
 to be part of or to affect the meaning or interpretation of this Agreement.4.6.
Counterparts. This Agreement may
 be executed in any number of counterparts, each of which once so executed and
 delivered shall be deemed an original, but all of which shall constitute one
 and the same Agreement.3

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blank, signature page follows]

4

IN WITNESS
WHEREOF, the parties hereto have
executed or have caused this Agreement to be executed as of the date first
above written.

ARTISANAL CHEESE, LLC. 
(ARTISANAL CHEESE)By:Name:

Daniel W. DoweTitle:

PresidentARTISANAL FROMAGERIE &
BISTRO, LLC(LICENSEE)By:Name:

Terrance BrennanTitle:35 WEST 64TH RESTAURANT
ASSOCIATES, L.P.
(LICENSEE)By:Name:

Terrance BrennanTitle:5

SCHEDULE
A

Appl./Reg. No.: 2710660
 Word Mark: Artisanal Fromagerie and Bistro
 Goods and Services: Retail store featuring cheese

Registered: April 29, 2003Appl./Reg. No.: 2671387
 Word Mark: Artisanal Fromagerie and Bistro
 Goods and Services: Restaurants

Registered: January 7, 2003Appl./Reg. No.: 77135941
 Logo Mark: Artisanal Fromagerie ∙ Bistro ∙ Wine Bar
 Goods and Services: Restaurants

Filed: March 20, 2007