EX-10.14



 Exhibit 10.14 

VERITONE, INC. 
 2017
STOCK INCENTIVE PLAN 
 ARTICLE 1 

GENERAL PROVISIONS 

1.1 PURPOSE OF THE PLAN 

This 2017 Stock Incentive Plan (the “Plan”) is intended to promote the interests of Veritone, Inc., a Delaware corporation, by
providing eligible persons in the Corporation’s service with the opportunity to receive stock-based awards and incentive compensation as an incentive for them to remain in such service. 

1.2 TYPES OF AWARDS 

Awards may be made under the Plan in the form of (i) options, (ii) stock appreciation rights, (iii) stock awards and
(iv) restricted stock units. 
 1.3 ADMINISTRATION OF THE PLAN 

(a) The Compensation Committee shall have sole and exclusive authority to administer the Plan with respect to Section 16 Insiders.
Administration of the Plan with respect to all other persons eligible to participate in the Plan may, at the Board’s discretion, be vested in the Compensation Committee or a Secondary Board Committee, or the Board may retain the power to
administer the Plan with respect to such persons. To the extent permitted by law, the Board or the Compensation Committee may delegate any or all of its authority to administer the Plan with respect to one or more classes of eligible persons (other
than Section 16 Insiders) to one or more officers of the Corporation. 
 (b) Members of the Compensation Committee or any Secondary
Board Committee shall serve for such period of time as the Board may determine and may be removed by the Board at any time. The Board may also at any time terminate the functions of any Secondary Board Committee and reassume all powers and authority
previously delegated to such committee. 
 (c) Each Plan Administrator shall, within the scope of its administrative functions under the
Plan, have full authority to determine which eligible persons are to receive Awards under the Plan, the time or times when those Awards are to be made, the number of shares to be covered by each such Award, the time or times when the Award is to
become exercisable, the status of an option for federal tax purposes, the maximum term for which an option or stock appreciation right is to remain outstanding, the vesting and issuance schedules applicable to the shares which are the subject of the
Award, the cash consideration (if any) payable for those shares and the form (cash or shares of Common Stock) in which the Award is to be settled and, with respect to performance based Awards, the performance objectives for each such Award, the
amounts payable at designated levels of attained performance, any applicable service vesting requirements, and the payout schedule for each such Award. 

  
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 (d) Each Plan Administrator shall, within the scope of its administrative functions under the
Plan, have full power and authority (subject to the provisions of the Plan) to establish such rules and regulations as it may deem appropriate for proper administration of the Plan and to make such determinations under, and issue such
interpretations of, the provisions of the Plan and any outstanding Awards thereunder as it may deem necessary or advisable. Decisions of the Plan Administrator within the scope of its administrative functions under the Plan shall be final and
binding on all parties who have an interest in the Plan under its jurisdiction or any Award thereunder. 
 (e) Service as a Plan
Administrator by the members of the Compensation Committee or the Secondary Board Committee shall constitute service as Board members, and the members of each such committee shall accordingly be entitled to full indemnification and reimbursement as
Board members for their service on such committee. No member of the Compensation Committee or the Secondary Board Committee shall be liable for any act or omission made in good faith with respect to the Plan or any Award thereunder. 

1.4 ELIGIBILITY 
 (a) The
persons eligible to participate in the Plan are as follows: 
 (i) Employees, 

(ii) Non-employee member of the Board and non-employee
members of the board of any Parent or Subsidiary, and 
 (iii) consultants and other independent advisors who provide services to the
Corporation (or any Parent or Subsidiary). 
 1.5 STOCK SUBJECT TO THE PLAN; INDIVIDUAL LIMITATIONS 

(a) The stock issuable under the Plan shall be shares of authorized but unissued or reacquired Common Stock, including shares repurchased by
the Corporation on the open market. The number of shares of Common Stock initially reserved for issuance over the term of the Plan shall be limited to two million (2,000,000) shares, subject to adjustment pursuant to Section 1.5(h). 

(b) The number of shares of Common Stock available for issuance under the Plan shall automatically increase on the first trading day of
January each calendar year during the term of the Plan, beginning with the calendar year 2018, by an amount equal to three percent (3%) of the total number of Common Shares outstanding on the last trading day in December of the immediately preceding
calendar year, but in no event shall such annual increase exceed seven hundred and fifty thousand (750,000) shares (subject to adjustment pursuant to Section 1.5(h)) or such lesser number of shares determined by the Board in its discretion. 

  
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 (c) Subject to adjustment pursuant to Section 1.5(h), the maximum number of shares of Common
Stock that may be issued pursuant to Incentive Options granted under the Plan shall be 2,000,000 increased, on the first trading day of January each year beginning with the calendar year 2018, by the number of shares by which the share reserve is to
automatically increase on such date pursuant to Section 1.5(b). 
 (d) Subject to adjustment pursuant to Section 1.5(h), the maximum
number of shares of Common Stock for which options and Stand-alone Rights that are settled in shares may be granted to any person under the Plan in any fiscal year shall not exceed 500,000 shares of Common Stock in the aggregate, provided, however
that the limit shall be 1,000,000 shares for the fiscal year in which the individual is initially hired. 
 (e) Subject to adjustment
pursuant to Section 1.5(h), the maximum number of shares of Common Stock for which Awards (other than options and Stand-alone Rights that are settled in shares) may be granted to any person under the Plan in any fiscal year shall not exceed
500,000 shares of Common Stock in the aggregate, provided, however that the limit shall be 1,000,000 shares for the fiscal year in which the individual is initially hired. 

(f) Shares of Common Stock subject to outstanding Awards shall be available for subsequent award and issuance under the Plan to the extent
those Awards expire, are forfeited or cancelled or terminate for any reason prior to the issuance of the shares of Common Stock subject to those Awards. Unvested shares issued under the Plan and subsequently forfeited or repurchased by the
Corporation, at a price per share not greater than the original issue price paid per share, pursuant to the forfeiture provisions or the Corporation’s repurchase rights under the Plan shall be added back to the number of shares of Common Stock
reserved for issuance under the Plan and shall accordingly be available for subsequent reissuance. 
 (g) Should the exercise price of an
option under the Plan be paid with shares of Common Stock (whether through the withholding of a portion of the otherwise issuable shares or through the tender of actual outstanding shares), then the authorized reserve of Common Stock under the Plan
shall be reduced only by the net number of shares issued under that option and not by the gross number of shares for which that option is exercised. Upon the exercise of any stock appreciation right under the Plan, the share reserve shall be reduced
only by the net number of shares issued under that right and not by the gross number of shares as to which such right is exercised. If shares of Common Stock otherwise issuable under the Plan are withheld by the Corporation in satisfaction of the
withholding taxes incurred in connection with the issuance, vesting, exercise or settlement of an Award, then the number of shares of Common Stock available for issuance under the Plan shall be reduced on the basis of the net number of shares issued
under such Award at the time of issuance, vesting, exercise or settlement, calculated in each instance after any such share withholding. 

(h) Should any change be made to the Common Stock by reason of any stock split, stock dividend, recapitalization, combination of shares,
exchange of shares, spin-off transaction or other change affecting the outstanding Common Stock as a class without the Corporation’s receipt of consideration, or should the value of outstanding shares of
Common Stock be substantially reduced as a result of a spin-off transaction or an extraordinary dividend or distribution, or should there occur any merger, consolidation, reincorporation or other


  
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reorganization, then equitable adjustments shall be made by the Plan Administrator to (i) the maximum number and/or class of securities issuable under the Plan, (ii) the maximum number
and/or class of securities by which the share reserve is to increase automatically each calendar year pursuant to the automatic share increase provisions of Section 1.5(b), (iii) the maximum number and/or class of securities for which any one
person may be granted options and Stand-alone Rights that are settled in shares under the Plan in any fiscal year, (iv) the maximum number and/or class of securities for which any one person may be granted Awards (other than Stock options and
Stand-alone Rights that are settled in shares) under the Plan in any fiscal year, (v) the maximum number and/or class of securities that may be issued pursuant to Incentive Options, (vi) the number and/or class of securities and the
exercise or base price per share in effect under each outstanding Award under the Plan (including awards transferred to the Plan from the Predecessor Plan) and the consideration (if any) payable per share, and (vi) the number and/or class of
securities subject to forfeiture or the Corporation’s outstanding repurchase rights under the Plan and the repurchase price payable per share. The adjustments shall be made in such manner as the Plan Administrator deems appropriate and such
adjustments shall be final, binding and conclusive. In addition, in the event of a Change in Control, the provisions of Section 2.6 shall apply. 

(i) Outstanding Awards granted pursuant to the Plan shall in no way affect the right of the Corporation to adjust, reclassify, reorganize or
otherwise change its capital or business structure or to merge, consolidate, dissolve, liquidate or sell or transfer all or any part of its business or assets. 

ARTICLE 2 

AWARDS 
 2.1
OPTIONS 
 (a) Authority. The Plan Administrator shall have full power and authority, exercisable in its sole discretion,
to grant Incentive Options and Non-Statutory Options evidenced by an Award Agreement in the form approved by the Plan Administrator; provided, however, that the terms of each such agreement shall not be
inconsistent with the terms specified below. Each agreement evidencing an Incentive Option shall, in addition, be subject to the provisions of Section 2.1(f) below. 

(b) Exercise Price. 

(i) The exercise price per share shall be fixed by the Plan Administrator; provided, however, that such exercise price shall not be less than
one hundred percent (100%) of the Fair Market Value per share of Common Stock on the option grant date. 
 (ii) The exercise price shall be
payable in one or more of the following forms as determined by the Plan Administrator and specified in the Award Agreement: 
 (A) cash or
check made payable to the Corporation, 

  
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 (B) shares of Common Stock (whether delivered in the form of actual stock certificates or
through attestation of ownership) held for the requisite period (if any) necessary to avoid any resulting charge to the Corporation’s earnings for financial reporting purposes and valued at Fair Market Value on the Exercise Date, 

(C) shares of Common Stock otherwise issuable under the option but withheld by the Corporation in satisfaction of the exercise price, with
such withheld shares to be valued at Fair Market Value on the Exercise Date, or 
 (D) to the extent the option is exercised for vested
shares of Common Stock, through a special sale and remittance procedure pursuant to which the Participant shall concurrently provide instructions to (a) a brokerage firm (reasonably satisfactory to the Corporation for purposes of administering
such procedure in compliance with the Corporation’s pre-clearance/pre-notification policies) to effect the immediate sale of the purchased shares and remit to the
Corporation, out of the sale proceeds available on the settlement date, sufficient funds to cover the aggregate exercise price payable for the purchased shares plus all applicable Withholding Taxes and (b) the Corporation to deliver the
certificates for the purchased shares directly to such brokerage firm on such settlement date in order to complete the sale. 
 Except
to the extent such sale and remittance procedure is utilized, payment of the exercise price for the purchased shares must be made on the Exercise Date. 

(c) Exercise and Term of Options. Each option shall be exercisable at such time or times, during such period and for such number
of shares as shall be determined by the Plan Administrator and set forth in the Award Agreement evidencing the option. However, no option shall have a term in excess of ten (10) years measured from the option grant date. 

(d) Effect of Termination of Service. 

(i) The following provisions shall govern the exercise of any options that are outstanding at the time of the Participant’s cessation of
Service or death: 
 (A) Any option outstanding at the time of the Participant’s cessation of Service for any reason shall remain
exercisable for such period of time thereafter as shall be determined by the Plan Administrator and set forth in the documents evidencing the option, but no such option shall be exercisable after the expiration of the option term. 

(B) Any option held by the Participant at the time of the Participant’s death and exercisable in whole or in part at that time may be
subsequently exercised by the personal representative of the Participant’s estate or by the person or persons to whom the option is transferred pursuant to the Participant’s will or the laws of inheritance or by the Participant’s
designated beneficiary or beneficiaries of that option. 
 (C) Should the Participant’s Service be terminated for Misconduct or should
the Participant otherwise engage in Misconduct while holding one or more outstanding options, then all of those options shall terminate immediately and cease to be outstanding. 

  
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 (D) During the applicable post-Service exercise period, the option may not be exercised for more
than the number of vested shares for which the option is at the time exercisable. No additional shares shall vest under the option following the Participant’s cessation of Service except to the extent (if any) specifically authorized by the
Plan Administrator in its sole discretion pursuant to an express written agreement with the Participant. Upon the expiration of the applicable exercise period or (if earlier) upon the expiration of the option term, the option shall terminate and
cease to be outstanding for any shares for which the option has not been exercised. 
 (ii) The Plan Administrator shall have complete
discretion, exercisable either at the time an option is granted or at any time while the option remains outstanding, to: 
 (A) extend the
period of time for which the option is to remain exercisable following the Participant’s cessation of Service from the limited exercise period otherwise in effect for that option to such greater period of time as the Plan Administrator shall
deem appropriate, but in no event beyond the expiration of the option term; 
 (B) include an automatic extension provision whereby the
specified post-Service exercise period in effect for any option shall automatically be extended by an additional period of time equal in duration to any interval within the specified post-Service exercise period during which the exercise of that
option or the immediate sale of the shares acquired under such option could not be effected in compliance with applicable federal and state securities laws, but in no event shall such an extension result in the continuation of such option beyond the
expiration date of the term of that option; and/or 
 (C) permit the option to be exercised, during the applicable post-Service exercise
period, not only with respect to the number of vested shares of Common Stock for which such option is exercisable at the time of the Participant’s cessation of Service but also with respect to one or more additional installments in which the
Participant would have vested had the Participant continued in Service. 
 (e) Repurchase Rights. The Plan Administrator shall
have the discretion to grant options which are exercisable for unvested shares of Common Stock. Should the Participant cease Service while any shares acquired upon exercise of such option are unvested, the Corporation shall have the right to
repurchase any or all of those unvested shares at a price per share equal to the lower of (i) the exercise price paid per share or (ii) the Fair Market Value per share of Common Stock at the time of repurchase. The terms upon which
such repurchase right shall be exercisable (including the period and procedure for exercise and the appropriate vesting schedule for the purchased shares) shall be established by the Plan Administrator and set forth in the document evidencing such
repurchase right. 
 (f) Incentive Options. The terms specified below shall be applicable to all Incentive Options. Except as
modified by the provisions of this Section 2.1(f), all the provisions of the Plan shall be applicable to Incentive Options. Options which are specifically designated as Non-Statutory Options when issued
under the Plan shall not be subject to the terms of this Section 2.1(f). 

  
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 (i) Eligibility. Incentive Options may only be granted to Employees. 

(ii) Dollar Limitation. The aggregate Fair Market Value of the shares of Common Stock (determined as of the respective date or
dates of grant) for which one or more options granted to any Employee under the Plan (or any other option plan of the Corporation or any Parent or Subsidiary) may for the first time become exercisable as Incentive Options during any one calendar
year shall not exceed the sum of One Hundred Thousand Dollars ($100,000). 
 To the extent the Employee holds two (2) or more such
options which become exercisable for the first time in the same calendar year, then for purposes of the foregoing limitations on the exercisability of those options as Incentive Options, such options shall be deemed to become first exercisable in
that calendar year on the basis of the chronological order in which they were granted, except to the extent otherwise provided under applicable law or regulation. 

(iii) 10% Stockholder. If any Employee to whom an Incentive Option is granted is a 10% Stockholder, then the exercise price per
share shall not be less than one hundred ten percent (110%) of the Fair Market Value per share of Common Stock on the option grant date, and the option term shall not exceed five (5) years measured from the option grant date. 

2.2 STOCK APPRECIATION RIGHTS 

(a) Authority. The Plan Administrator shall have full power and authority, exercisable in its sole discretion, to grant stock
appreciation rights evidenced by an Award Agreement in the form approved by the Plan Administrator; provided, however, that the terms of each such agreement shall not be inconsistent with the terms specified below. 

(b) Types. Two types of stock appreciation rights shall be authorized for issuance under this Section 2.2: (i) tandem
stock appreciation rights (“Tandem Rights”) and (ii) stand-alone stock appreciation rights (“Stand-alone Rights”). 

(c) Tandem Rights. The following terms and conditions shall govern the grant and exercise of Tandem Rights. 

(i) One or more Participants may be granted a Tandem Right, exercisable upon such terms and conditions as the Plan Administrator may
establish to elect between the exercise of the underlying option for shares of Common Stock or the surrender of that option in exchange for a distribution from the Corporation in an amount equal to the excess of (i) the Fair Market Value (on
the option surrender date) of the number of shares in which the Participant is at the time vested under the surrendered option (or surrendered portion thereof) over (ii) the aggregate exercise price payable for such vested shares. 

(ii) Any distribution to which the Participant becomes entitled upon the exercise of a Tandem Right may be made in (i) shares of Common
Stock valued at Fair Market Value on the option surrender date, (ii) cash or (iii) a combination of cash and shares of Common Stock, as specified in the applicable Award Agreement. 

  
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 (d) Stand-Alone Rights. The following terms and conditions shall govern the grant
and exercise of Stand-alone Rights: 
 (i) One or more Participants may be granted a Stand-alone Right not tied to any underlying option.
The Stand-alone Right shall relate to a specified number of shares of Common Stock and shall be exercisable upon such terms and conditions as the Plan Administrator may establish. In no event, however, may the Stand-alone Right have a maximum term
in excess of ten (10) years measured from the grant date. 
 (ii) Upon exercise of the Stand-alone Right, the holder shall be entitled
to receive a distribution from the Corporation in an amount equal to the excess of (i) the aggregate Fair Market Value (on the exercise date) of the shares of Common Stock underlying the exercised right over (ii) the aggregate base price
in effect for those shares. 
 (iii) The number of shares of Common Stock underlying each Stand-alone Right and the base price in effect
for those shares shall be determined by the Plan Administrator in its sole discretion at the time the Stand-alone Right is granted. In no event, however, may the base price per share be less than the Fair Market Value per underlying share of Common
Stock on the grant date. 
 (iv) The distribution with respect to an exercised Stand-alone Right may be made in (i) shares of Common
Stock valued at Fair Market Value on the exercise date, (ii) cash or (iii) a combination of cash and shares of Common Stock, as specified in the applicable Award agreement. 

(e) Post-Service Exercise. The provisions governing the exercise of Tandem and Stand-alone Rights following the cessation of the
Participant’s Service shall be substantially the same as those set forth in Section 2.1(d) for the options granted under the Plan, and the Plan Administrator’s discretionary authority under Section 2.1(d)(ii) shall also extend to
any outstanding Tandem or Stand-alone Appreciation Rights. 
 2.3 STOCK AWARDS 

(a) Authority. The Plan Administrator shall have full power and authority, exercisable in its sole discretion, to grant stock
awards either as vested or unvested shares of Common Stock, through direct and immediate issuances. Each stock award shall be evidenced by an Award Agreement in the form approved by the Plan Administrator; provided, however, that the terms of each
such agreement shall not be inconsistent with the terms specified below. 
 (b) Consideration. 

Shares of Common Stock may be issued under a stock award for any of the following items of consideration which the Plan Administrator may
deem appropriate in each individual instance: 
 (i) cash or check made payable to the Corporation, 

  
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 (ii) past services rendered to the Corporation (or any Parent or Subsidiary); or 

(iii) any other valid consideration under the State in which the Corporation is at the time incorporated. 

(c) Vesting Provisions. 

(i) Stock awards may, in the discretion of the Plan Administrator, be fully and immediately vested upon issuance as a bonus for Service
rendered or may vest in one or more installments over the Participant’s period of Service and/or upon the attainment of specified performance objectives. The elements of the vesting schedule applicable to any stock award shall be determined by
the Plan Administrator and incorporated into the Award Agreement. 
 (ii) The Plan Administrator shall also have the discretionary
authority, consistent with Code Section 162(m), to structure one or more stock awards so that the shares of Common Stock subject to those Awards shall vest upon the achievement of pre-established
performance objectives based on one or more Performance Goals and measured over the performance period specified by the Plan Administrator at the time of the grant of the Award. 

(iii) Should the Participant cease to remain in Service while holding one or more unvested shares of Common Stock issued under a stock award
or should the performance objectives not be attained with respect to one or more such unvested shares of Common Stock, then those shares shall be immediately surrendered to the Corporation for cancellation, and the Participant shall have no further
stockholder rights with respect to those shares. To the extent the surrendered shares were previously issued to the Participant for consideration paid in cash or cash equivalent, the Corporation shall repay to the Participant the lower of
(i) the cash consideration paid for the surrendered shares or (ii) the Fair Market Value of those shares at the time of cancellation. 

(iv) The Plan Administrator may in its discretion waive the surrender and cancellation of one or more unvested shares of Common Stock which
would otherwise occur upon the cessation of the Participant’s Service or the non-attainment of the performance objectives applicable to those shares. Any such waiver shall result in the immediate vesting
of the Participant’s interest in the shares of Common Stock as to which the waiver applies. However, no vesting requirements tied to the attainment of performance objectives may be waived with respect to shares which were intended at the time
of issuance to qualify as performance-based compensation under Code Section 162(m), except in the event of the Participant’s death or Permanent Disability or a Change in Control. 

(v) Any new, substituted or additional securities or other property (including money paid other than as a regular cash dividend) which the
Participant may have the right to receive with respect to the Participant’s unvested shares of Common Stock by reason of any stock dividend, stock split, recapitalization, combination of shares, exchange of shares, spin-off transaction, extraordinary dividend or distribution or other change affecting the outstanding Common Stock as a class without the Corporation’s receipt of consideration shall be issued


  
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subject to (i) the same vesting requirements applicable to the Participant’s unvested shares of Common Stock and (ii) such escrow arrangements as the Plan Administrator shall deem
appropriate, unless and to the extent the Plan Administrator determines at the time to vest and distribute such securities or other property. Equitable adjustments to reflect each such transaction shall also be made by the Plan Administrator to the
repurchase price payable per share by the Corporation for any unvested securities subject to its existing repurchase rights under the Plan; provided the aggregate repurchase price shall in each instance remain the same. 

2.4 RESTRICTED STOCK UNITS 

(a) Authority. The Plan Administrator shall have the full power and authority, exercisable in its sole discretion, to grant
restricted stock units evidenced by an Award Agreement in the form approved by the Plan Administrator; provided, however, that the terms of each such agreement shall not be inconsistent with the terms specified below. 

(b) Terms. Each restricted stock unit award shall entitle the Participant to receive the shares underlying that Award (or an
amount based on the value of the shares) upon vesting or upon the expiration of a designated time period following the vesting of those Awards. Payment of shares underlying a restricted stock unit Award may be deferred for a period specified by the
Plan Administrator at the time the restricted stock unit is initially granted or (to the extent permitted by the Plan Administrator) designated by the Participant pursuant to a timely deferral election made in accordance with the requirements of
Code Section 409A. Restricted stock units subject to performance vesting may also be structured so that the underlying shares are convertible into shares of Common Stock (or a payment based on the value of the shares), but the rate at which
each share is to so convert shall be based on the attained level of performance for each applicable performance objective. 
 (c)
Vesting Provisions. 
 (i) Restricted stock units may, in the discretion of the Plan Administrator, vest in one or more
installments over the Participant’s period of Service or upon the attainment of specified performance objectives. 
 (ii) The Plan
Administrator shall also have the discretionary authority, consistent with Code Section 162(m), to structure one or more restricted stock unit awards so that the shares of Common Stock subject to those Awards shall vest (or vest and become
issuable) upon the achievement of pre-established performance objectives based on one or more Performance Goals and measured over the performance period specified by the Plan Administrator at the time of the
grant of the Award. 
 (iii) Outstanding restricted stock units shall automatically terminate without any payment if the performance goals
or Service requirements established for those Awards are not attained or satisfied. The Plan Administrator, however, shall have the discretionary authority to make a payment under one or more outstanding Awards of restricted stock units as to which
the designated performance goals or Service requirements have not been attained or satisfied. However, no vesting requirements tied to the attainment of performance goals may be waived with respect to restricted stock unit awards which were
intended, at the 

  
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time those Awards were granted, to qualify as performance-based compensation under Code Section 162(m), except in the event of the Participant’s death or Permanent Disability or a
Change in Control. 
 (d) Payment. Restricted stock units that vest may be settled in (i) cash, (ii) shares of
Common stock valued at Fair Market Value on the payment date or (iii) a combination of cash and shares of Common Stock, as determined by the Plan Administrator in its sole discretion. 

(e) Dividend Equivalent Rights. Dividend equivalent rights may be paid or credited, either in cash or in actual or phantom
shares of Common Stock as outstanding restricted stock units, subject to such terms and conditions as the Plan Administrator may deem appropriate. 

2.5 RESERVED 
 2.6
AUTOMATIC GRANT PROGRAM FOR NON-EMPLOYEE DIRECTORS 
 (a) Automatic Grants. Non-employee Board members shall receive automatic grants under the terms set forth below. In addition, non-employee Board members shall be eligible to receive additional
discretionary Awards under the Plan. 
 (b) Grant Dates. Automatic grants under this Section 2.6 shall be made on the
dates specified below. 
 (i) IPO Grants. Each individual who is serving as a
non-employee Board member on the Underwriting Date shall automatically be granted, on such date, an Award with a grant-date fair value equal to Seventy-Five Thousand Dollars ($75,000) (the “IPO
Grant”), provided such individual has not previously been in the employ of the Company (or any Parent or Subsidiary). The IPO Grant shall be in the form of restricted stock units. 

(ii) Initial Grants. Each individual who is first elected or appointed as a
non-employee Board member at any time after the IPO Date but other than at a regular annual stockholders meeting shall automatically be granted, on the date of such initial election or appointment, an Award
with a grant-date fair value equal to a prorated portion of the Annual Applicable Amount for the Annual Grants made pursuant to Section 2.6(b)(iii) at the immediately preceding annual stockholders meeting (with such proration based on 365 days
less the number of days elapsed from the date of the Company’s last annual stockholders meeting to the date of such individual’s initial election or appointment) (the “Initial Grant”), provided such individual has not previously
been in the employ of the Company (or any Parent or Subsidiary). The Compensation Committee shall, on or before the date of each such grant, determine whether that grant shall be in the form of an option or restricted stock units or any combination
thereof. 
 (iii) Annual Award Grants. On the date of each annual stockholders meeting, beginning with the 2018 Annual
Meeting, each individual who is to continue to serve as a non-employee Board member, whether or not that individual is standing for re-election to the Board at that
particular annual meeting, shall automatically be granted an Award with a grant-date fair value equal to the Annual Applicable Amount (the “Annual Grant”). The Annual 

  
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Applicable Amount shall be determined by the Compensation Committee on or before the date of the annual stockholders meeting at which those Annual Grants are to be made, but in no event shall
exceed One Hundred Fifty Thousand Dollars ($150,000) per non-employee Board member. In addition, the Compensation Committee shall, on or before the date of each such Annual Grant, determine whether that grant
shall be in the form of an option or restricted stock units or any combination thereof. 
 (c) Value of Grants. For purposes
of any awards granted under this Section 2.6, (1) the value of an option share shall be equal to the fair value of an option share as estimated on the date of grant under a valuation model approved by the Financial Accounting Standards Board
(“FASB”) for purposes of the Corporation’s financial statements under GAAP and (2) the value of a restricted stock unit shall be equal to the Fair Market Value per share of Common Stock on the date of grant. 

(d) Vesting of Awards. Each IPO Grant, Initial Grant and Annual Grant shall vest upon the
non-employee Board member’s continuation in Board service until the earlier of (i) the completion of the one-year period measured from the award date or
(ii) the day immediately preceding the date of the regular annual stockholders meeting next following the award date. However, should the non-employee Board member cease Board service by reason of death
or Permanent Disability, then each IPO Grant, Initial Grant and Annual Grant made to such individual under this Section 2.6 and outstanding at the time of such cessation of Board service shall immediately vest in full. 

(e) Terms of Awards. Any options granted under this Section 2.6 shall be subject to the following terms and conditions:

 (i) The exercise price per share shall be equal to one hundred percent (100%) of the Fair Market Value per share of Common Stock on the
option grant date. 
 (ii) The exercise price shall be payable in one or more of the alternative forms authorized under
Section 2.1(b). 
 (iii) Each such option shall have a maximum term of ten (10) years measured from the option grant date,
subject to earlier termination following the non-employee Board member’s cessation of Board service. 

(iv) The Participant (or in the event of the Participant’s death while holding the option, the personal representative of the
Participant’s estate or the person or persons to whom the option is transferred pursuant to the Participant’s will or the laws of inheritance or the designated beneficiary or beneficiaries of such option) shall have a twelve (12)-month
period following the date of cessation of Board service in which to exercise any outstanding option. During the twelve (12)-month exercise period, the option may not be exercised in the aggregate for more than the number of shares of vested Common
Stock for which the option is exercisable at the time of the Participant’s cessation of Board service. Upon the expiration of the twelve (12)-month exercise period or (if earlier) upon the expiration of the option term, the option shall
terminate and cease to be outstanding for any shares for which the option has not been exercised. 

  
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 Any restricted stock units granted under this Section 2.6 shall be subject to the following
terms and conditions: 
 (i) The shares of Common Stock underlying restricted stock units which vest in accordance with the applicable
vesting provisions shall be issued as they vest; provided, however, that the Plan Administrator may structure one or more grants so that the issuance of the shares of Common Stock which vest under those awards is deferred, in accordance with
the applicable requirements of Code Section 409A and the regulations thereunder, beyond the vesting date to a permissible date or event. 

(ii) Each restricted stock unit shall include a dividend equivalent right pursuant to which a book account shall be established for the non-employee Board member and credited from time to time with each dividend or distribution, whether in cash, securities or other property (other than shares of Common Stock) which is made per issued and outstanding
share of Common Stock during the period the share of Common Stock underlying that restricted stock unit remains unissued. The amount credited to the book account with respect to such restricted stock unit shall be paid to the non-employee Board member concurrently with the issuance of the share of Common Stock underlying that unit. 

(f) Change In Control. 

(i) In the event of any Change in Control and notwithstanding Section 2.6, each outstanding Award granted under this Section 2.6
but not otherwise vested shall, immediately prior to the effective date of that Change in Control transaction, automatically vest in full. 

(ii) Any option so accelerated shall become exercisable for all of the option shares as fully vested shares of Common Stock and may be
exercised for any or all of those vested shares. Immediately following the consummation of the Change in Control, each such option shall terminate and cease to be outstanding, except and to the extent assumed by the successor corporation (or parent
thereof) or otherwise continued in effect pursuant to the terms of the Change in Control transaction. 
 (iii) The shares subject to any
restricted stock units so accelerated shall be issued to the Participant as soon as practicable following the effective date of the Change in Control but in no event more than fifteen (15) business days after such effective date, except to the
extent such issuance is subject to a deferred distribution date under Code Section 409A, or shall otherwise be converted into the right to receive the same consideration per share of Common Stock payable to the other stockholders in the Change in
Control and distributed at the same time as such stockholder payments, subject to any applicable deferred distribution date under Code Section 409A. 

(g) Remaining Terms. The remaining terms of each award granted under the Automatic Grant Program shall be as set forth in the
award agreement approved by the Compensation Committee to evidence the awards made under this Section 2.6. 

  
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 2.7 EFFECT OF CHANGE IN CONTROL 

(a) In the event of a Change in Control, each outstanding Award, as determined by the Plan Administrator in its sole discretion, may be
(i) assumed by the successor corporation (or parent thereof), (ii) canceled and substituted with an Award granted by the successor corporation (or parent thereof), (iii) otherwise continued in full force and effect pursuant to the terms of the
Change in Control transaction, or (iv) replaced with a cash retention program of the Corporation or any successor corporation which preserves the spread existing on the unvested shares subject to the Award at the time of the Change in Control
(the excess of the Fair Market Value of those shares over the aggregate purchase price payable for such shares) and, subject to Section 2.6, provides for subsequent payout of that spread in accordance with the same exercise/vesting schedule
applicable to those unvested Award shares, but only if such replacement cash program would not result in the treatment of the Award as an item of deferred compensation subject to Code Section 409A. 

(b) To the extent an outstanding Award is not assumed, substituted, continued or replaced in accordance with Section 2.6, such Award
shall automatically vest in full immediately prior to the effective date of the Change in Control, unless the acceleration of such Award is subject to other limitations imposed by the Plan Administrator at the time of the grant of the Award. The
Plan Administrator in its sole discretion shall have the authority to provide that to the extent any such Award, as so accelerated, remains unexercised and outstanding on the effective date of the Change in Control, such Award shall be cancelled and
terminated and the holder of such Award shall become entitled to receive, upon consummation of the Change in Control and subject to Section 2.6, a lump sum cash payment in an amount equal to the product of (i) the number of shares of
Common Stock subject to such Award and (ii) the excess of (a) the Fair Market Value per share of Common Stock on the date of the Change in Control over (b) the per share exercise price or purchase price in effect for such
Award. However, any such Award shall be subject to cancellation and termination, without cash payment or other consideration due the Award holder, if the Fair Market Value per share of Common Stock on the date of such Change in Control is less than
the per share exercise price or purchase price in effect for such Award. 
 (c) The Plan Administrator shall have the authority to provide
that any escrow, holdback, earn-out or similar provisions in the definitive agreement effecting the Change in Control shall apply to any cash payment made pursuant to Section 2.7(a) or Section 2.7(b)
to the same extent and in the same manner as such provisions apply to a holder of a share of Common Stock. 
 (d) Immediately following the
consummation of the Change in Control, all outstanding Awards shall terminate and cease to be outstanding, except to the extent assumed by the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the
terms of the Change in Control transaction. 
 (e) In the event of any Change in Control, the Plan Administrator in its sole discretion may
determine that all outstanding repurchase rights (i) are to be assigned to the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in Control transaction or (ii) are
to be terminated and the shares of Common Stock subject to those terminated rights are to immediately vest in full. 

  
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 (f) Each Award which is assumed in connection with a Change in Control or otherwise continued in
effect shall be appropriately adjusted, immediately after such Change in Control, to apply to the number and class of securities into which the shares of Common Stock subject to that Award would have been converted in consummation of such Change in
Control had those shares actually been outstanding at that time. Appropriate adjustments to reflect such Change in Control shall also be made to (i) the exercise or base price or cash consideration payable per share in effect under each
outstanding Award, provided the aggregate exercise or base price or cash consideration in effect for such securities shall remain the same, (ii) the maximum number and/or class of securities available for issuance over the remaining term
of the Plan, (iii) the maximum number and/or class of securities for which Incentive Options may be granted under the Plan, (iv) the maximum number and/or class of securities for which any one person may be granted Awards under the Plan
per fiscal year and (vi) the number and/or class of securities subject to the Corporation’s outstanding repurchase rights under the Plan and the repurchase price payable per share. To the extent the actual holders of the Corporation’s
outstanding Common Stock receive cash consideration for their Common Stock in consummation of the Change in Control, the successor corporation may, in connection with the assumption or continuation of the outstanding Awards under the Plan and
subject to the Plan Administrator’s approval, substitute, for the securities underlying those assumed Awards, one or more shares of its own common stock with a fair market value equivalent to the cash consideration paid per share of Common
Stock in such Change in Control transaction, provided such common stock is readily traded on an established U.S. securities exchange or market. 

(g) The portion of any Incentive Option accelerated in connection with a Change in Control shall remain exercisable as an Incentive Option
only to the extent the applicable One Hundred Thousand Dollar ($100,000) limitation is not exceeded. To the extent such dollar limitation is exceeded, the accelerated portion of such option shall be exercisable as a
Non-Statutory Option. 
 2.8 REPRICING PROGRAMS 

The Plan Administrator shall have the discretionary authority, exercisable on such terms and conditions that it deems appropriate under the
circumstances, to (i) implement cancellation/regrant programs pursuant to which outstanding options or stock appreciation rights under the Plan are cancelled and new options or stock appreciation rights are granted in replacement with a lower
exercise or base price per share, (ii) cancel outstanding options or stock appreciation rights under the Plan with exercise or base prices per share in excess of the then current Fair Market Value per share of Common Stock for consideration
payable in cash or in equity securities of the Corporation or (iii) reduce the exercise or base price in effect for outstanding options or stock appreciation rights under the Plan. 

  
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 ARTICLE 3 

MISCELLANEOUS 

3.1 DEFERRED COMPENSATION 

(a) The Plan Administrator may, in its sole discretion, structure one or more Awards (other than options and stock appreciation rights) so
that the Participants may be provided with an election to defer the compensation associated with those Awards for federal income tax purposes. Any such deferral opportunity shall comply with all applicable requirements of Code Section 409A.

 (b) The Plan Administrator may implement a non-employee Board member retainer fee deferral
program under the Plan so as to allow the non-employee Board members the opportunity to elect, prior to the start of each calendar year, to convert the Board and Board committee retainer fees to be earned for
such year into restricted stock units under the Plan that will defer the issuance of the shares of Common Stock that vest under those restricted stock units until a permissible date or event under Code Section 409A. If such program is
implemented, the Plan Administrator shall have the authority to establish such rules and procedures as it deems appropriate for the filing of such deferral elections and the designation of the permissible distribution events under Code
Section 409A. 
 (c) To the extent the Corporation maintains one or more separate non-qualified
deferred compensation arrangements which allow the participants the opportunity to make notional investments of their deferred account balances in shares of Common Stock, the Plan Administrator may authorize the share reserve under the Plan to serve
as the source of any shares of Common Stock that become payable under those deferred compensation arrangements. In such event, the share reserve under the Plan shall be reduced on a
share-for-share basis for each share of Common Stock issued under the Plan in settlement of the deferred compensation owed under those separate arrangements. 

3.2 TRANSFERABILITY OF AWARDS 

The transferability of Awards granted under the Plan shall be governed by the following provisions: 

(a) Incentive Options. During the lifetime of the Participant, Incentive Options shall be exercisable only by the Participant and
shall not be assignable or transferable other than by will or the laws of inheritance following the Participant’s death. 
 (b)
Other Awards. All other Awards shall be subject to the same limitation on transfer as Incentive Options, except that the Plan Administrator may structure one or more such Awards so that the Award may be assigned in whole or in part
during the Participant’s lifetime to one or more Family Members of the Participant or to a trust established exclusively for the Participant and/or such Family Members, to the extent such assignment is in connection with the Participant’s
estate plan or pursuant to a domestic relations order. The assigned portion of an Award may only be exercised (if applicable) by the person or persons who acquire a proprietary interest in the Award pursuant to the assignment. The terms applicable
to the assigned portion of 

  
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the Award shall be the same as those in effect for the Award immediately prior to such assignment and shall be set forth in such documents issued to the assignee as the Plan Administrator may
deem appropriate. 
 (c) Beneficiary Designation. Notwithstanding the foregoing, a Participant may, to the extent
permitted by the Plan Administrator, designate one or more persons as the beneficiary or beneficiaries of some or all of his or her outstanding Awards, and those Awards shall, in accordance with such designation, automatically be transferred to such
beneficiary or beneficiaries upon the Participant’s death while holding those Awards. Such beneficiary or beneficiaries shall take the transferred Awards subject to all the terms and conditions of the applicable agreement evidencing each such
transferred Award, including (without limitation) the limited time period during which the Award may be exercised (if applicable) following the Participant’s death. 

3.3 STOCKHOLDER RIGHTS 

A Participant shall not have any of the rights of a stockholder with respect to shares of Common Stock covered by an Award until the
Participant becomes the holder of record of such shares. However, a Participant may be granted the right to receive dividend equivalents under Section 2.4(e) with respect to one or more outstanding restricted stock unit awards. 

3.4 TAX WITHHOLDING 
 The
Corporation’s obligation to deliver shares of Common Stock or pay cash upon the exercise, issuance or vesting of an Award under the Plan shall be subject to the satisfaction of all applicable Withholding Taxes. The Corporation shall, to the
extent permitted by law, have the right to deduct any such Withholding Taxes from any payment of cash under an Award or any other payment of any kind otherwise due to the Participant. With respect to Awards paid in shares of Common Stock, the
Corporation shall have the right to require the Participant to pay to the Corporation the amount of any Withholding Taxes and to take whatever action it deems necessary to protect the interests of the Corporation in respect of such tax liabilities,
including, without limitation, subject to such terms as the Plan Administrator may approve, withholding (or allowing the holder of an Award to elect to have the Corporation withhold) a portion of the shares of Common Stock otherwise issuable under
an Award in satisfaction of all or a portion of such Withholding Taxes. The number of shares of Common Stock that may be withheld pursuant to this Section 3.4 shall be limited to the number of shares that have a Fair Market Value on the date of
withholding not exceeding the aggregate amount of such Withholding Taxes, as determined based on the minimum statutory withholding rates (or such other withholding rates that have been determined by the Plan Administrator). To the extent approved by
the Plan Administrator, the Participant may pay the Withholding Taxes with respect to an Award paid in shares of Common Stock by delivering shares of Common Stock previously acquired by the Participant (other than in connection with such Award) with
an aggregate Fair Market Value equal to the Withholding Taxes. 

  
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 3.5 SHARE ESCROW/LEGENDS 

Unvested shares may, in the Plan Administrator’s discretion, be held in escrow by the Corporation until the Participant’s interest
in such shares vests or may be issued directly to the Participant with restrictive legends on the certificates evidencing those unvested shares. 

3.6 EFFECTIVE DATE AND TERM OF THE PLAN 

(a) The Plan shall become effective on the Plan Effective Date subject to the approval of the Corporation’s stockholders prior to the
date the Underwriting Date. Any Award made under the Plan on or after the Plan Effective Date and prior to the date of such stockholder approval shall be subject to such stockholder approval and shall be cancelled in the event such stockholder
approval is not obtained prior to the date the underwriting agreement for the initial public offering of the Common Stock is executed. 

(b) The Plan shall terminate upon the earliest to occur of (i) the date immediately preceding the tenth anniversary of the Plan
Effective Date, (ii) the date on which all shares available for issuance under the Plan shall have been issued as fully vested shares, (iii) the termination of all outstanding Awards in connection with a Change in Control, or (iv) the
termination of the Plan by the Board. Should the Plan terminate under subsection (i) or subsection (iv) above, then all Awards outstanding at that time shall continue to have force and effect in accordance with the provisions of the
documents evidencing those Awards. 
 3.7 AMENDMENT OF THE PLAN 

(a) The Board shall have complete and exclusive power and authority to amend or modify the Plan in any or all respects, subject to stockholder
approval to the extent required under applicable law or regulation or pursuant to the listing standards of the Stock Exchange on which the Common Stock is at the time primarily traded. However, no such amendment or modification shall adversely
affect the rights and obligations with respect to Awards at the time outstanding under the Plan unless the Participant consents to such amendment or modification. 

(b) Awards may be made under the Plan that involve shares of Common Stock in excess of the number of shares then available for issuance under
the Plan, provided no shares shall actually be issued pursuant to those Awards until the number of shares of Common Stock available for issuance under the Plan is sufficiently increased by stockholder approval of an amendment of the Plan authorizing
such increase. If such stockholder approval is not obtained within twelve (12) months after the date the first excess Award is made, then all Awards granted on the basis of such excess shares shall terminate and cease to be outstanding. 

3.8 USE OF PROCEEDS 
 Any
cash proceeds received by the Corporation from the sale of shares of Common Stock under the Plan shall be used for general corporate purposes. 

  
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 3.9 REGULATORY APPROVALS 

(a) The implementation of the Plan, the granting of any Award under the Plan and the issuance of any shares of Common Stock in connection with
the issuance, exercise, vesting or settlement of any Award under the Plan shall be subject to the Corporation’s procurement of all approvals and permits required by regulatory authorities having jurisdiction over the Plan, the Awards made under
the Plan and the shares of Common Stock issuable pursuant to those Awards. 
 (b) No shares of Common Stock or other assets shall be issued
or delivered under the Plan unless and until there shall have been compliance with all applicable requirements of applicable securities laws, and all applicable listing requirements of any Stock Exchange on which Common Stock is then listed for
trading. 
 3.10 EMPLOYEES RESIDENT OR SUBJECT TO TAXATION OUTSIDE THE UNITED STATES. 

With respect to Participants who are resident in or subject to taxation in countries other than the United States, the Plan Administrator may
make Awards on such terms and conditions as the Plan Administrator deems appropriate to comply with the laws of the applicable countries, and the Plan Administrator may create such procedures, addenda and subplans and make such modifications as may
be necessary or advisable to comply with such laws. 
 3.11 NO EMPLOYMENT/SERVICE RIGHTS 

Nothing in the Plan shall confer upon the Participant any right to continue in Service for any period of specific duration or interfere with
or otherwise restrict in any way the rights of the Corporation (or any Parent or Subsidiary employing or retaining such person) or of the Participant, which rights are hereby expressly reserved by each, to terminate such person’s Service at any
time for any reason, with or without cause. 
 3.12 RECOUPMENT 

Participants shall be subject to any clawback, recoupment or other similar policy adopted by the Board as in effect from time to time and
Awards and any cash, shares of Common Stock or other property or amounts due, paid or issued to a Participant shall be subject to the terms of such policy, as in effect from time to time. 

3.13 DEFINITIONS 
 The
following definitions shall be in effect under the Plan: 
 (a) Award shall mean any of the following awards authorized for
issuance or grant under the Plan: options, stock appreciation rights, stock awards, restricted stock units and cash incentive awards. 

  
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 (b) Award Agreement shall mean the written agreement(s) (which may be in electronic
form) between the Corporation and the Participant evidencing a particular Award made to that individual under the Plan, as such agreement(s) may be in effect from time to time. 

(c) Board shall mean the Corporation’s Board of Directors. 

(d) Change in Control shall, with respect to each Award made under the Plan, be defined in accordance with the following
provisions: 
 (i) Change in Control shall have the meaning assigned to such term in the Award Agreement for the particular Award or in any
other agreement incorporated by reference into the Award Agreement for purposes of defining such term. 
 (ii) In the absence of any other
Change in Control definition in the Award Agreement (or in any other agreement incorporated by reference into the Award Agreement), Change in Control shall mean a change in ownership or control of the Corporation effected through any of the
following transactions: 
 (A) a merger, consolidation or other reorganization approved by the Corporation’s stockholders, unless
securities representing more than fifty percent (50%) of the total combined voting power of the voting securities of the successor corporation are immediately thereafter beneficially owned, directly or indirectly and in substantially the same
proportion, by the persons who beneficially owned the Corporation’s outstanding voting securities immediately prior to such transaction; 

(B) a stockholder-approved sale, transfer or other disposition of all or substantially all of the Corporation’s assets in liquidation or
dissolution of the Corporation; 
 (C) the acquisition, directly or indirectly by any person or related group of persons (other than the
Corporation or a person that directly or indirectly controls, is controlled by, or is under common control with, the Corporation), of beneficial ownership (within the meaning of Rule 13d-3 of the 1934 Act) of
securities possessing more than fifty percent (50%) of the total combined voting power of the Corporation’s outstanding securities pursuant to a tender or exchange offer made directly to the Corporation’s stockholders; or 

(D) a change in the composition of the Board over a period of twelve (12) consecutive months or less such that a majority of the Board
members ceases to be comprised of individuals who either (I) have been Board members continuously since the beginning of such period (“Incumbent Directors”) or (II) have been elected or nominated for election as Board members
during such period by at least a majority of the Incumbent Directors who were still in office at the time the Board approved such election or nomination; provided that any individual who becomes a Board member subsequent to the beginning of such
period and whose election or nomination was approved by two-thirds of the Board members then comprising the Incumbent Directors will be considered an Incumbent Director. 

(e) Code shall mean the Internal Revenue Code of 1986, as amended. 

  
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 (f) Common Stock shall mean the Corporation’s common stock, $0.001 par value.

 (g) Compensation Committee shall mean the Compensation Committee of the Board. 

(h) Corporation shall mean Veritone, Inc., a Delaware corporation, and any corporate successor to all or substantially all of
the assets or voting stock of Veritone, Inc. 
 (i) Employee shall mean an individual who is in the employ of the Corporation
(or any Parent or Subsidiary, whether now existing or subsequently established), subject to the control and direction of the employer entity as to both the work to be performed and the manner and method of performance. 

(j) Exercise Date shall mean the date on which the Corporation shall have received written notice of the option exercise. 

(k) Fair Market Value per share of Common Stock on any relevant date shall be determined in accordance with the following
provisions: 
 (i) If the Common stock is at the time traded on a Stock Exchange, then the Fair Market Value shall be the closing selling
price per share of Common Stock at the close of regular hours trading (i.e., before after-hours trading begins) on date in question on the Stock Exchange serving as the primary market for the Common Stock, as such price is reported by the National
Association of Securities Dealers (if primarily traded on the Nasdaq Capital Market, Nasdaq Global Market or Global Select Market) or as officially quoted in the composite tape of transactions on any other Stock Exchange on which the Common Stock is
then primarily traded. If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding date for which such quotation exists. 

(ii) If the Common Stock is at the time quoted on a national or regional securities exchange or market system (including over-the-counter markets and the Nasdaq Capital Market) determined by the Plan Administrator to be the primary market for the Common Stock, then the Fair Market Value shall be
the closing selling price per share of Common Stock on the date in question, as such price is officially reported by such exchange or market system. If there is no closing selling price for the Common Stock on the date in question, then the Fair
Market Value shall be the closing selling price of a share of Common Stock on the last preceding date for which such quotation exists. 

(iii) For purposes of Awards granted on the Underwriting Date, the Fair Market Value shall be deemed to be equal to the established initial
public offering price per share. For Awards granted prior to such date, the Fair Market Value shall be determined by the Plan Administrator through the reasonable application of a reasonable valuation method that takes into account the applicable
valuation factors set forth in the Treasury Regulations issued under Section 409A of the Code; provided, however, that with respect to an Incentive Option, such Fair Market Value shall be determined in accordance with the standards of
Section 422 of the Code and the applicable Treasury Regulations thereunder. 

  
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 (l) Family Member shall mean, with respect to a particular Participant, any child,
stepchild, grandchild, parent, stepparent, grandparent, spouse, former spouse, sibling, niece, nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law or sister-in-law. 

(m) Incentive Option shall mean an option which satisfies the requirements of Code Section 422. 

(n) Misconduct shall, with respect to each Award made under the Plan, be defined in accordance with the following provisions:

 (i) Misconduct shall have the meaning assigned to such term in the Award Agreement for the particular Award or in any other agreement
incorporated by reference into the Award Agreement for purposes of defining such term. 
 (ii) In the absence of any other Misconduct
definition in the Award Agreement for a particular Award (or in any other agreement incorporated by reference into the Award Agreement), Misconduct shall mean the commission of any act of fraud, embezzlement or dishonesty by the Participant, any
unauthorized use or disclosure by such person of confidential information or trade secrets of the Corporation (or any Parent or Subsidiary), or any other intentional misconduct by such person adversely affecting the business or affairs of the
Corporation (or any Parent or Subsidiary) in a material manner. The foregoing definition shall not in any way preclude or restrict the right of the Corporation (or any Parent or Subsidiary) to discharge or dismiss any Participant or other person in
the Service of the Corporation (or any Parent or Subsidiary) for any other acts or omissions, but such other acts or omissions shall not be deemed, for purposes of the Plan, to constitute grounds for termination for Misconduct. 

(o) 1934 Act shall mean the Securities Exchange Act of 1934, as amended. 

(p) Non-Statutory Option shall mean an option not an Incentive Option. 

(q) Parent shall mean any corporation (other than the Corporation) in an unbroken chain of corporations ending with the
Corporation, provided each corporation in the unbroken chain (other than the Corporation) owns, at the time of the determination, stock possessing fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the
other corporations in such chain. 
 (r) Participant shall mean any person who is granted an Award under the Plan. 

(s) Permanent Disability shall mean the inability of the Participant to engage in any substantial gainful activity by reason of
any medically determinable physical or mental impairment expected to result in death or to be of continuous duration of twelve (12) months or more. 

(t) Performance Goals shall mean any of the following performance criteria upon which the vesting of one or more Awards under
the Plan may be based: (i) cash flow; (ii) earnings (including earnings before interest and taxes, earnings before taxes, earnings before 

  
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interest, taxes, depreciation, amortization and charges for stock-based compensation, earnings before interest, taxes, depreciation and amortization, and net earnings); (iii) earnings per
share; (iv) growth in earnings or earnings per share; (v) stock price; (vi) return on equity or average stockholder equity; (vii) total stockholder return or growth in total stockholder return either directly or in relation to a
comparative group; (viii) return on capital; (ix) return on assets or net assets; (x) invested capital, required rate of return on capital or return on invested capital; (xi) revenue, growth in revenue or return on sales;
(xii) income or net income; (xiii) operating income, net operating income or net operating income after tax; (xiv) operating profit or net operating profit; (xv) operating margin or gross margin; (xvi) return on operating
revenue or return on operating profit; (xvii) market share, (xviii) market capitalization, (xix) application approvals, (xx) litigation and regulatory resolution goals, (xxi) product sales or milestones, (xxii) budget
comparisons, (xxiii) growth in stockholder value relative to the growth of a peer group or index; (xxiv) development and implementation of strategic plans and/or organizational restructuring goals; (xxv) development and implementation
of risk and crisis management programs; (xxvi) improvement in workforce diversity; (xxvii) compliance requirements and compliance relief; (xxviii) productivity goals; (xxix) workforce management and succession planning goals;
(xxx) economic value added (including typical adjustments consistently applied from generally accepted accounting principles required to determine economic value added performance measures); (xxxi) measures of customer satisfaction, employee
satisfaction or staff development; (xxxii) development or marketing collaborations, formations of joint ventures or partnerships or the completion of other similar transactions intended to enhance the Corporation’s revenue or profitability
or enhance its customer base; (xxxiii) merger and acquisitions; and (xxxiv) other similar criteria consistent with the foregoing. In addition, such performance criteria may be based upon the attainment of specified levels of the
Corporation’s performance under one or more of the measures described above relative to the performance of other entities and may also be based on the performance of any of the Corporation’s business units or divisions or any Parent or
Subsidiary. Any performance goals that are financial metrics, may be determined in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), in accordance with accounting principles established by the International Accounting
Standards Board (“IASB Principles”), or may be adjusted when established to include or exclude any items otherwise includable or excludable under GAAP or under IASB Principles. Each applicable Performance Goal may include a minimum
threshold level of performance below which no Award will be earned, levels of performance at which specified portions of an Award will be earned and a maximum level of performance at which an Award will be fully earned. Each applicable performance
goal may be structured at the time of the Award to provide for appropriate adjustment for one or more of the following items: (A) asset impairments or write-downs; (B) litigation or claim judgments or settlements; (C) the effect of
changes in tax law, accounting principles or other such laws or provisions affecting reported results; (D) accruals for reorganization and restructuring programs; (E) the operations of any business acquired by the Corporation; (F) the
divestiture of one or more business operations or the assets thereof; (G) the effects of any corporate transaction, such as a merger, consolidation, separation (including spin-off or other distributions
of stock or property by the Corporation) or reorganization; (H) restructurings, discontinued operations, extraordinary items, and other unusual, infrequently occurring or non-recurring charges or events;
(I) acquisitions or divestitures; (J) change in the corporate structure or capital structure of the Corporation; (K) an event either not directly related to the operations of the Corporation, Parent, Subsidiary, division, business
segment or business 

  
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unit or not within the reasonable control of management; (L) foreign exchange gains and losses; (M) a change in the fiscal year of the Corporation; (N) the refinancing or
repurchase of bank loans or debt securities; (O) unbudgeted capital expenditures; (P) the issuance or repurchase of equity securities and other changes in the number of outstanding shares; (Q) conversion of some or all of convertible
securities to common stock; (R) any business interruption event; (S) the cumulative effects of tax or accounting changes in accordance with GAAP; (T) the effect of changes in other laws or regulatory rules affecting reported results;
and (U) any other adjustment consistent with the operation of the Plan. 
 (u) Plan shall mean the Corporation’s
2017 Stock Incentive Plan, as set forth in this document. 
 (v) Plan Administrator shall mean the particular entity, whether
the Compensation Committee, the Board, the Secondary Board Committee or any delegate of the Board or the Compensation Committee authorized to administer the Plan with respect to one or more classes of eligible persons, to the extent such entity is
carrying out its administrative functions under the Plan with respect to the persons under its jurisdiction. 
 (w) Plan Effective
Date shall mean the date of adoption of the Plan by the Board. 
 (x) Secondary Board Committee shall mean a committee
of one or more Board members appointed by the Board to administer the Plan with respect to eligible persons other than Section 16 Insiders. 

(y) Section 16 Insider shall mean an officer or director of the Corporation subject to the short-swing profit
liabilities of Section 16 of the 1934 Act. 
 (z) Service shall, with respect to each Award made under the Plan, be
defined in accordance with the following provisions: 
 (i) Service shall have the meaning assigned to such term in the Award Agreement for
the particular Award or in any other agreement incorporated by reference into the Award Agreement for purposes of defining such term. 

(ii) In the absence of any other definition of Service in the Award Agreement for a particular Award (or in any other agreement incorporated
by reference into the Award Agreement), Service shall mean the performance of services for the Corporation (or any Parent or Subsidiary, whether now existing or subsequently established) by a person in the capacity of an Employee, a non-employee member of the Board (or the board of any Parent or Subsidiary) or a consultant or independent advisor, except to the extent otherwise specifically provided in the documents evidencing the Award. For
purposes of this particular definition of Service, a Participant shall be deemed to cease Service immediately upon the occurrence of the either of the following events: (i) the Participant no longer performs services in any of the foregoing
capacities for the Corporation or any Parent or Subsidiary or (ii) the entity for which the Participant is performing such services ceases to remain a Parent or Subsidiary of the Corporation, even though the Participant may subsequently
continue to perform services for that entity. 

  
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 (iii) Service shall not be deemed to cease during a period of military leave, sick leave or
other personal leave approved by the Corporation; provided, however, that should such leave of absence exceed three (3) months, then for purposes of determining the period within which an Incentive Option may be exercised as such under the
federal tax laws, the Participant’s Service shall be deemed to cease on the first day immediately following the expiration of such three (3)-month period, unless the Participant is provided with the right to return to Service following such
leave either by statute or by written contract. Except to the extent otherwise required by law or expressly authorized by the Plan Administrator or by the Corporation’s written policy on leaves of absence, no Service credit shall be given for
vesting purposes for any period the Participant is on a leave of absence. 
 (aa) Stand-alone Rights shall have the meaning
set forth in Section 2.2(d). 
 (bb) Stock Exchange shall mean the American Stock Exchange, the Nasdaq Capital Market,
the Nasdaq Global Market, the Nasdaq Global Select Market or the New York Stock Exchange. 
 (cc) Subsidiary shall mean any
corporation (other than the Corporation) in an unbroken chain of corporations beginning with the Corporation, provided each corporation (other than the last corporation) in the unbroken chain owns, at the time of the determination, stock possessing
fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 

(dd) Tandem Rights shall have the meaning set forth in Section 2.2(c). 

(ee) 10% Stockholder shall mean the owner of stock (as determined under Code Section 424(d)) possessing more than ten
percent (10%) of the total combined voting power of all classes of stock of the Corporation (or any Parent or Subsidiary). 
 (ff)
Underwriting Date shall mean the date the underwriting agreement for the initial public offering of the Common Stock is executed. 

(gg) Withholding Taxes shall mean the applicable federal, state and foreign income and employment taxes and other taxes,
contributions and payments required to be withheld, collected or accounted for by the Corporation in connection with the issuance, exercise, vesting or settlement of an Award. 

  
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