<PAGE>

                                                                      Exhibit 24


                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended February 3, 2001 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth B. Gilman
and V. Ann Hailey, and each of them, with full powers of substitution and
resubstitution, as attorney to sign for the undersigned in any and all
capacities such Annual Report on Form 10-K and any and all amendments thereto,
and any and all applications or other documents to be filed with the Securities
and Exchange Commission pertaining to such Annual Report on Form 10-K with full
power and authority to do and perform any and all acts and things whatsoever
required and necessary to be done in the premises, as fully to all intents and
purposes as the undersigned could do if personally present. The undersigned
hereby ratifies and confirms all that said attorney-in-fact and agent or his
substitute or substitutes may lawfully do or cause to be done by virtue hereof.


         EXECUTED as of the 26th day of January, 2001.


                                        /s/ LESLIE H. WEXNER
                                        --------------------
                                        Leslie H. Wexner


<PAGE>




                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K
for its fiscal year ended February 3, 2001 under the provisions of the
Securities Exchange Act of 1934 with the Securities and Exchange Commission,
Washington, D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth
B. Gilman and V. Ann Hailey, and each of them, with full powers of
substitution and resubstitution, as attorney to sign for the undersigned in
any and all capacities such Annual Report on Form 10-K and any and all
amendments thereto, and any and all applications or other documents to be
filed with the Securities and Exchange Commission pertaining to such Annual
Report on Form 10-K with full power and authority to do and perform any and
all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that
said attorney-in-fact and agent or his substitute or substitutes may lawfully
do or cause to be done by virtue hereof.

         EXECUTED as of the 26th day of January, 2001.


                              /s/ ROGER D. BLACKWELL
                              ----------------------
                              Roger D. Blackwell

<PAGE>




                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended February 3, 2001 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth B. Gilman
and V. Ann Hailey, and each of them, with full powers of substitution and
resubstitution, as attorney to sign for the undersigned in any and all
capacities such Annual Report on Form 10-K and any and all amendments thereto,
and any and all applications or other documents to be filed with the Securities
and Exchange Commission pertaining to such Annual Report on Form 10-K with full
power and authority to do and perform any and all acts and things whatsoever
required and necessary to be done in the premises, as fully to all intents and
purposes as the undersigned could do if personally present. The undersigned
hereby ratifies and confirms all that said attorney-in-fact and agent or his
substitute or substitutes may lawfully do or cause to be done by virtue hereof.


         EXECUTED as of the 26th day of January, 2001.


                             /s/ E. GORDON GEE
                             -----------------
                             E. Gordon Gee


<PAGE>



                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended February 3, 2001 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth B. Gilman
and V. Ann Hailey, and each of them, with full powers of substitution and
resubstitution, as attorney to sign for the undersigned in any and all
capacities such Annual Report on Form 10-K and any and all amendments thereto,
and any and all applications or other documents to be filed with the Securities
and Exchange Commission pertaining to such Annual Report on Form 10-K with full
power and authority to do and perform any and all acts and things whatsoever
required and necessary to be done in the premises, as fully to all intents and
purposes as the undersigned could do if personally present. The undersigned
hereby ratifies and confirms all that said attorney-in-fact and agent or his
substitute or substitutes may lawfully do or cause to be done by virtue hereof.


         EXECUTED as of the 26th day of January, 2001.


                           /s/ WILLIAM E. KIRWAN
                           ---------------------
                           William E. Kirwan


<PAGE>



                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K
for its fiscal year ended February 3, 2001 under the provisions of the
Securities Exchange Act of 1934 with the Securities and Exchange Commission,
Washington, D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth
B. Gilman and V. Ann Hailey, and each of them, with full powers of
substitution and resubstitution, as attorney to sign for the undersigned in
any and all capacities such Annual Report on Form 10-K and any and all
amendments thereto, and any and all applications or other documents to be
filed with the Securities and Exchange Commission pertaining to such Annual
Report on Form 10-K with full power and authority to do and perform any and
all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that
said attorney-in-fact and agent or his substitute or substitutes may lawfully
do or cause to be done by virtue hereof.

         EXECUTED as of the 26th day of January, 2001.


                              /s/ GRACE A. NICHOLS
                              --------------------
                              Grace A. Nichols


<PAGE>



                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K
for its fiscal year ended February 3, 2001 under the provisions of the
Securities Exchange Act of 1934 with the Securities and Exchange Commission,
Washington, D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth
B. Gilman and V. Ann Hailey, and each of them, with full powers of
substitution and resubstitution, as attorney to sign for the undersigned in
any and all capacities such Annual Report on Form 10-K and any and all
amendments thereto, and any and all applications or other documents to be
filed with the Securities and Exchange Commission pertaining to such Annual
Report on Form 10-K with full power and authority to do and perform any and
all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that
said attorney-in-fact and agent or his substitute or substitutes may lawfully
do or cause to be done by virtue hereof.

         EXECUTED as of the 26th day of January, 2001.


                              /s/ BETH M. PRITCHARD
                              ---------------------
                              Beth M. Pritchard


<PAGE>




                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K
for its fiscal year ended February 3, 2001 under the provisions of the
Securities Exchange Act of 1934 with the Securities and Exchange Commission,
Washington, D.C., hereby constitutes and appoints Leslie H. Wexner, Kenneth
B. Gilman and V. Ann Hailey, and each of them, with full powers of
substitution and resubstitution, as attorney to sign for the undersigned in
any and all capacities such Annual Report on Form 10-K and any and all
amendments thereto, and any and all applications or other documents to be
filed with the Securities and Exchange Commission pertaining to such Annual
Report on Form 10-K with full power and authority to do and perform any and
all acts and things whatsoever required and necessary to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present. The undersigned hereby ratifies and confirms all that
said attorney-in-fact and agent or his substitute or substitutes may lawfully
do or cause to be done by virtue hereof.

         EXECUTED as of the 26th day of January, 2001.


                              /s/ DONALD B. SHACKELFORD
                             --------------------------
                              Donald B. Shackelford


<PAGE>





                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                               INTIMATE BRANDS, INC.

         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K
for its fiscal year ended February 3, 2001 under the provisions of the
Securities Exchange Act of 1934 with the Securities and Exchange Commission,
Washington, D.C., hereby constitutes and appoints Leslie H. Wexner and V. Ann
Hailey, and each of them, with full powers of substitution and
resubstitution, as attorney to sign for the undersigned in any and all
capacities such Annual Report on Form 10-K and any and all amendments
thereto, and any and all applications or other documents to be filed with the
Securities and Exchange Commission pertaining to such Annual Report on Form
10-K with full power and authority to do and perform any and all acts and
things whatsoever required and necessary to be done in the premises, as fully
to all intents and purposes as the undersigned could do if personally
present. The undersigned hereby ratifies and confirms all that said
attorney-in-fact and agent or his substitute or substitutes may lawfully do
or cause to be done by virtue hereof.

         EXECUTED as of the 12th day of April, 2001.


                              /s/ DONNA A. JAMES
                              -----------------
                              Donna A. James