<PAGE>   1
                                                                      EXHIBIT 24
                                                                      ----------


                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ LESLIE H. WEXNER
                                                   -------------------------
                                                   Leslie H. Wexner
<PAGE>   2
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ KENNETH B. GILMAN
                                                   -------------------------
                                                   Kenneth B. Gilman
<PAGE>   3
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ ROGER D. BLACKWELL
                                                   -------------------------
                                                   Roger D. Blackwell
<PAGE>   4
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.

                                                   /s/ CYNTHIA A. FIELDS
                                                   -------------------------
                                                   Cynthia A. Fields
<PAGE>   5
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ E. GORDON GEE
                                                   -------------------------
                                                   E.   Gordon Gee
<PAGE>   6
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ GRACE A. NICHOLS
                                                   -------------------------
                                                   Grace A. Nichols
<PAGE>   7
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ BETH M. PRITCHARD
                                                   -------------------------
                                                   Beth M. Pritchard
<PAGE>   8
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ ALEX SHUMATE
                                                   -------------------------
                                                   Alex Shumate
<PAGE>   9
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.


         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.

         EXECUTED as of the 29th day of January, 1999.


                                                   /s/ DONALD B. SHACKELFORD
                                                   -------------------------
                                                   Donald B. Shackelford
<PAGE>   10
                                POWER OF ATTORNEY
                            OFFICERS AND DIRECTORS OF
                              INTIMATE BRANDS, INC.



         The undersigned officer and/or director of Intimate Brands, Inc., a
Delaware corporation, which anticipates filing an Annual Report on Form 10-K for
its fiscal year ended January 30, 1999 under the provisions of the Securities
Exchange Act of 1934 with the Securities and Exchange Commission, Washington,
D.C., hereby constitutes and appoints Leslie H. Wexner and Kenneth B. Gilman,
and each of them, with full powers of substitution and resubstitution, as
attorney to sign for the undersigned in any and all capacities such Annual
Report on Form 10-K and any and all amendments thereto, and any and all
applications or other documents to be filed with the Securities and Exchange
Commission pertaining to such Annual Report on Form 10-K with full power and
authority to do and perform any and all acts and things whatsoever required and
necessary to be done in the premises, as fully to all intents and purposes as
the undersigned could do if personally present. The undersigned hereby ratifies
and confirms all that said attorney-in-fact and agent or his substitute or
substitutes may lawfully do or cause to be done by virtue hereof.


         EXECUTED as of the 29th day of January, 1999.



                                              /s/ WILLIAM E. KIRWAN
                                              ---------------------
                                              William E. Kirwan