Exhibit 10.1


 


EXECUTIVE EMPLOYMENT AGREEMENT


 


This Agreement is made as of the date last
signed below, but shall be effective as of January 1, 2017 (the “Effective Date”) between Lifeway Foods, Inc.,
an Illinois corporation, and the corporation’s present or future parents, subsidiaries, successors, directors, officers,
and assigns (collectively referred to as “Lifeway” or the “Company”), and Douglas Hass (“You”).


 


1.                 
Employment. You accept employment with Lifeway as of the Effective Date in the position of General Counsel, or in such
other position as may be mutually agreed upon by you and Lifeway.


 


A.               
Duties. You agree to provide all your business time, ability, energy, efforts, judgment, knowledge, and skill to the
performance of your duties for Lifeway, to comply with all Lifeway policies, and to perform all job duties assigned to you by Lifeway.
Notwithstanding the foregoing, you may (i) participate in charitable, civic, educational, professional, community, or industry
affairs; (ii) manage your passive personal investments; (iii) with prior written notice to the Chief Executive Officer and General
Counsel, serve on the boards of directors of non-profit organizations; and (iv) undertake pro bono or other uncompensated legal
projects consistent with applicable rules of professional conduct for attorneys; so long as such activities, individually or in
the aggregate, do not interfere or conflict with your job duties hereunder or create a potential business or fiduciary conflict.


 


B.                
Place of Performance. The principal place of your employment shall be the Company’s principal executive offices
within a fifty (50) mile radius of Chicago, Illinois; provided that Lifeway may require you to travel on Company business.


 


C.               
License to Practice Law. You have represented to the Company that you are licensed to practice law in the States of
Illinois and Indiana only, and you agree to apply for and maintain such licenses as are required to practice law as an in-house
counsel in the states in which the Company operates (within such time frames required by the applicable laws, regulations, and
rules of those states) as necessary for the performance of your duties. The Company will obtain professional malpractice insurance
applicable to your employment as in-house counsel.


 


2.                 
Term. Your employment under this Agreement will begin on the Effective Date, and will continue for a period of one (1)
year thereafter (the “Term”), unless terminated earlier pursuant to this Agreement. On each annual anniversary
of the Effective Date thereafter (each, a “Renewal Date”), the Agreement shall automatically renew, on the same
terms and conditions, for successive Terms of one year, unless Lifeway’s Board of Directors’ (the “Board”)
Compensation Committee (the “Compensation Committee”) provides written notice to you at least ninety (90) days
prior to the applicable Renewal Date of Lifeway’s intention not to renew the Agreement. The period during which you are employed
by Lifeway is referred to as the “Employment Term”.


 


3.                 
Compensation.


 


A.               
Base Salary. During the Employment Term, Lifeway shall pay you an annual Base Salary of $345,000 in accordance
with the Company’s customary payroll practices and applicable wage payment laws. Your Base Salary shall be reviewed at least
annually by the Company and Lifeway may, but shall not be required to, increase it. However, your Base Salary may not be decreased
during the Employment Term other than as part of a general reduction in Base Salary that affects all similarly situated executives
in substantially the same proportions.


 


 


 






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B.                
Annual Bonus. For each fiscal year ending during the Employment Term, you shall be eligible for an Annual Bonus.
The Annual Bonus shall consist of a Target Cash Bonus and a Target Equity Bonus. You will be eligible for a Target Cash
Bonus based on the achievement of your individual annual goals and targets established by the Compensation Committee. You will
be eligible for a Target Equity Bonus on a sliding scale determined by Lifeway’s performance against Company-wide
annual goals and targets established by the Compensation Committee. Depending on results, the Annual Bonus you are eligible to
earn may be higher or lower than the Target Cash and Target Equity Bonuses. Your 2017 Target Cash Bonus and Target Equity Bonus
eligibility are described in the attached Exhibit A (Cash Bonus) and Exhibit B (Equity Bonus).


 


C.               
Earning the Annual Bonus. Except as otherwise provided in Section 4, (i) the Annual Bonus will be subject to the terms
of any Company plan under which it is granted and any award agreement or notice provided to you by the Company; and (ii) in order
to earn and receive an Annual Bonus, you must be employed by Lifeway on the date that the Annual Bonus is paid by the Company to
similarly-situated executives. Nothing contained in this Agreement restricts the Company’s rights to alter, amend, or terminate
at any time any Company plan under which the Annual Bonus is granted.


 


D.               
Fringe Benefits and Perquisites. During the Employment Term, you shall be entitled to these fringe benefits and perquisites:


 


		i)	Coverage under an excess liability (umbrella) insurance policy that the Company selects in its
sole discretion that provides $15,000,000 of coverage per occurrence;



 


		ii)	An allowance of up to $2,000 per calendar year for Internet/telecommunications services, subject
to applicable tax withholdings;



 


		iii)	If free, Company-provided parking is not available at that office, a Company-paid parking pass
at a mutually agreeable location near any of the Company’s principal executive offices;



 


		iv)	Four (4) weeks of Paid Time Off per calendar year or an amount of Paid Time Off that is at least
as favorable as that provided to other similarly situated officers and senior executives of the Company. Paid Time Off shall not
carry over from calendar year to calendar year during the Employment Term.



 


E.                
Employee Benefits. During the Employment Term, you shall be entitled to participate in all health and welfare, retirement,
and other benefit plans applicable to officers and senior executives of the Company (collectively, “Employee Benefit Plans”)
to the extent consistent with applicable law and the terms of the applicable Employee Benefit Plans. Lifeway reserves the right
to amend or cancel any Employee Benefit Plans at any time in its sole discretion, subject to the terms of such Employee Benefit
Plan and applicable law. In addition, Lifeway will reimburse you for the cost of an annual comprehensive executive physical examination
at a healthcare provider/facility of your choice, with a maximum reimbursement of $2,000, net of applicable tax withholdings, per
calendar year ($4,000, net of applicable tax withholdings, per calendar year including your spouse or domestic partner).


 


F.                
Clawback Provisions. Notwithstanding any other provisions of this Agreement, any compensation paid to you during the
Employment Term is subject to any policy (whether in existence as of the Effective Date or later adopted) established by the Company
providing for clawback or recovery of amounts that were paid to you. The Company will make any determination for clawback or recovery
in its sole discretion and in accordance with any applicable policy, law, or regulation, and you agree to effectuate any such clawback
or recovery at such time and in such manner as Lifeway may specify.


 


 


 






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4.                 
Termination of Employment.


 


A.               
You may terminate your employment under this Agreement at any time and for any reason with ninety (90) days’ prior
written notice. Lifeway may terminate your employment at any time and for any reason not prohibited by law. On the date that your
employment terminates under this Agreement (the “Termination Date”), you shall be entitled to the compensation
and benefits described in this Section 4 and shall have no further rights to any compensation or any other benefits of any type
from Lifeway, except benefits expressly required by law or expressly mandated by the terms of any applicable benefit or incentive
plans.


 


B.                
Resignation of All Positions. Effective on your Termination Date, you shall be deemed to have resigned from all positions
that you hold with Lifeway and/or its Board.


 


C.               
Expiration/Non-Renewal of the Term. If your employment is terminated by Lifeway on account of the Company’s failure
to renew the Agreement in accordance with Section 2 (“Non-Renewal”), and you return to Lifeway an enforceable
general release in a form satisfactory to the Company (a “General Release”), you shall be entitled to receive:


 


		i)	your Base Salary for three (3) months after your Termination Date;



 


		ii)	your accrued but unused Paid Time Off as of your Termination Date in accordance with the Company’s
customary payroll procedures;



 


		iii)	a cash bonus equal to the greater of (i) the value of the Annual Bonus you would have earned for
the fiscal year of your Termination Date if you would have been employed on the date that the Company paid such Annual Bonus; or
(ii) the value of the actual Annual Bonus you earned for the fiscal year prior to your Termination Date. The bonus shall be payable
in a lump sum, less applicable withholdings, on or before the date that the Annual Bonus for the fiscal year of your Termination
Date is (or would have been) paid by the Company to similarly situated executives.



 


		iv)	reimbursement for unreimbursed business expenses that you properly incurred, in accordance with
the Company’s expense reimbursement policy; and



 


		v)	to the extent that you hold equity-based awards granted by Lifeway under any of its equity incentive
plans as of your Termination Date (your “Outstanding Awards”), any vested but unsettled Outstanding Awards;
provided that in no event shall you be entitled to any Outstanding Award that is not vested. Such unvested Outstanding Awards will
terminate on your Termination Date.



 


D.               
Termination for Cause or Without Good Reason. If your employment is terminated by Lifeway for Cause or by you without
Good Reason, you shall be entitled to receive:


 


		i)	your accrued but unpaid Base Salary and Paid Time Off as of your Termination Date in accordance
with the Company’s customary payroll procedures;



 


		ii)	reimbursement for unreimbursed business expenses that you properly incurred, in accordance with
the Company’s expense reimbursement policy; and



 


		iii)	any vested but unsettled Outstanding Awards (if applicable); provided that in no event shall you
be entitled to any Outstanding Award that is not vested. Such unvested Outstanding Awards will terminate on your Termination Date.



 


 


 






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E.                
Termination without Cause or for Good Reason. If your employment is terminated by Lifeway without Cause or by you voluntarily
for Good Reason, and you return to Lifeway a General Release, you shall be entitled to receive:


 


		i)	your Base Salary for the remainder of the current Term or six (6) months, whichever is greater;



 


		ii)	your accrued but unused Paid Time Off as of your Termination Date in accordance with the Company’s
customary payroll procedures;



 


		iii)	a one-time payment of $10,000 for your financial planning or transition-related needs;



 


		iv)	if you timely elect continued coverage under COBRA, the COBRA premiums necessary to continue your
coverage (including coverage for eligible dependents, if applicable) (“COBRA Premiums”) through the period (the
“COBRA Premium Period”) starting on the Termination Date and ending on the earliest to occur of: (i) six calendar
months after the calendar month of your Termination Date; (ii) the date you (and your eligible dependents, if applicable) become
eligible for group health insurance coverage through another employer; or (iii) the date you cease to be eligible for COBRA continuation
coverage for any reason, including plan termination. In the event you become covered under another employer’s group health
plan or otherwise cease to be eligible for COBRA during the COBRA Premium Period, you must immediately notify the Company of such
event.



 


		v)	a cash bonus equal to the greater of (i) the value of the Annual Bonus you would have earned for
the fiscal year of your Termination Date if you would have been employed on the date that the Company paid such Annual Bonus; or
(ii) the value of the actual Annual Bonus you earned for the fiscal year prior to your Termination Date. The bonus shall be payable
in a lump sum, less applicable withholdings, on or before the date that the Annual Bonus for the fiscal year of your Termination
Date is (or would have been) paid by the Company to similarly situated executives.



 


		vi)	reimbursement for unreimbursed business expenses that you properly incurred, in accordance with
the Company’s expense reimbursement policy; and



 


		vii)	to the extent that you hold any Outstanding Awards, an amendment to each award agreement that evidences
each such Outstanding Award that provides as follows:



 


If your employment
with Lifeway is terminated without Cause or for Good Reason, your Outstanding Awards that are Stock Options or Stock Appreciation
Rights shall immediately become fully vested and exercisable on your Termination Date. The vested Outstanding Awards shall be exercisable
for the period specified in the applicable option agreement. Your Outstanding Awards that are equity-based compensation other than
Stock Options/Stock Appreciation Rights and are not intended to qualify as performance-based compensation under Section 162(m)(4)(C)
of the Internal Revenue Code of 1986, as amended (the “Code”) shall become fully vested and the restrictions thereon
shall lapse; provided that, any delays in the settlement or payment of such awards that are set forth in the applicable award agreement
and that are required under Section 409A of the Code (“Section 409A”) shall remain in effect. Your Outstanding Awards
that are equity-based compensation other than Stock Options/Stock Appreciation Rights and are intended to qualify as performance-based
compensation under Section 162(m)(4)(C) of the Code shall remain outstanding and shall vest or be forfeited as specified by the
applicable award agreements, if the applicable performance goals are satisfied.


 


 


 


 






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F.                
For purposes of this Agreement, “Cause” means your: (i) Death; (ii) Inability to perform the essential
functions of your job, with or without reasonable accommodation, for a period of more than twelve weeks, in the aggregate, during
any rolling twelve-month period (“Disability”); (iii) Willful engagement in dishonesty, illegal conduct, or
gross misconduct, which is, in each case, injurious to Lifeway; (iv) Willful failure to follow the valid and lawful directives
of the Board or any executive to which you report; (v) Conviction of or plea of guilty or nolo contendere to a crime that constitutes
either a felony (or state law equivalent); or another crime that constitutes a misdemeanor involving moral turpitude, if such other
crime is work-related, materially impairs your ability to perform services for Lifeway, or results in reputational or financial
harm to the Company; (vi) Failure to reasonably cooperate in any audit or investigation of the business or financial practices
of Lifeway; (vii) Act of theft, embezzlement, fraud, or misappropriation, regardless of its relationship to Lifeway; (viii) Failure
to obtain, maintain in good standing, or provide documentation of any license, certification, or registration required by law or
which Lifeway may from time to time require as a condition of your employment, provided however that you will be provided
written notice and a reasonable opportunity to cure such failure, if curable, prior to termination of your employment under this
provision; (ix) Material breach of this Agreement, failure to follow the reasonable policies, practices, procedures, or instructions
of Lifeway, or failure to perform the duties of your employment to Lifeway’s reasonable satisfaction, provided however
that you will be provided written notice and a reasonable opportunity to cure any such breach or failure, if curable, prior
to termination of your employment under this provision. (x) Notice to Lifeway that you intend to terminate your employment under
this Agreement without complying with the notice provisions of this Section 4.


 


G.               
For purposes of this Agreement, “Good Reason” means the occurrence of any of the following events:
(i) A material reduction in your Base Salary, other than a general reduction in Base Salary that affects all similarly situated
executives in substantially the same proportions; (ii) A reduction in your Annual Bonus opportunity below 10% of your Base Salary,
other than a general reduction in Annual Bonus opportunity that affects all similarly situated executives in substantially the
same proportions; (iii) A relocation of your principal place of employment by more than fifty (50) miles; (iv) Any material breach
by Lifeway of any material provision of this Agreement or any material provision of any other agreement between you and Lifeway;
(v) A material, adverse change in your title, authority, duties, or responsibilities (other than temporarily while you are physically
or mentally incapacitated or as required by applicable law), other than a change that affects all similarly situated executives
in substantially the same manner;


 


H.               
Section 280G. If any of the payments you receive in connection with this Section 4 (“280G Payments”)
constitute “parachute payments” within the meaning of Section 280G of the Code and would, but for this Section, be
subject to the excise tax imposed under Section 4999 of the Code (the “Excise Tax”), then prior to making the
280G Payments, a conclusive, binding calculation and determination shall be made by an independent accounting firm or independent
tax counsel (the “Tax Counsel”) appointed and paid by Lifeway that compares (i) the Net Benefit (as defined
below) to you of the 280G Payments after payment of the Excise Tax to (ii) the Net Benefit to you if the 280G Payments are limited
to the extent necessary to avoid being subject to the Excise Tax. Lifeway will pay you the amount of either (i) or (ii) that results
in the greatest Net Benefit to you and is consistent with the requirements of Section 409A. “Net Benefit” shall
mean the present value of the 280G Payments net of all federal, state, local, foreign income, employment, and excise taxes. For
purposes of making the calculations and determinations required by this Section, the Tax Counsel may rely on reasonable, good faith
assumptions and approximations concerning the application of Section 280G and Section 4999 of the Code. You and Lifeway agree to
furnish the Tax Counsel with such information and documents as the Tax Counsel may reasonably request in order to make its determinations
under this Section.


 


 


 






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I.                  
Section 409A.


 





		i)	General Compliance. This Agreement is intended to comply with Section 409A or an exemption
thereunder and shall be construed and administered in accordance with Section 409A. Notwithstanding any other provision of this
Agreement, payments provided under this Agreement may only be made in a manner that complies with Section 409A or an applicable
exemption. Any payments under this Agreement that may be excluded from Section 409A either as separation pay due to an involuntary
separation from service or as a short-term deferral shall be excluded from Section 409A to the maximum extent possible. For purposes
of Section 409A, each installment payment provided under this Agreement shall be treated as a separate payment. Any payments to
be made under this Agreement upon a termination of employment shall only be made upon a “separation from service” under
Section 409A. Notwithstanding the foregoing, Lifeway makes no representations that the payments and benefits provided under this
Agreement comply with Section 409A, and in no event shall Lifeway be liable for any taxes, penalties, interest, or other expenses
that may be incurred by you on account of non-compliance with Section 409A.



 


		ii)	Specified Employees. Notwithstanding any other provision of this Agreement, if any payment
or benefit provided to you in connection with your termination of employment is determined to constitute “nonqualified deferred
compensation” within the meaning of Section 409A and you are determined to be a “specified employee” as defined
in Section 409A(a)(2)(b)(i), then such payment or benefit shall not be paid until the first payroll date to occur following the
six-month anniversary of your Termination Date or, if earlier, on your death (the “Specified Employee Payment Date”).
The aggregate of any payments that would otherwise have been paid before the Specified Employee Payment Date and interest on such
amounts calculated based on the applicable federal rate published by the Internal Revenue Service for the month of your Termination
Date shall be paid to you in a lump sum on the Specified Employee Payment Date and thereafter, any remaining payments shall be
paid without delay in accordance with their original schedule.



 


		iii)	Reimbursements. To the extent required by Section 409A, each reimbursement or in-kind benefit
provided under this Agreement shall be provided in accordance with the following (a) the amount of expenses eligible for reimbursement,
or in-kind benefits provided, during each calendar year cannot affect the expenses eligible for reimbursement, or in-kind benefits
to be provided, in any other calendar year; (b) any reimbursement of an eligible expense shall be paid to you on or before the
last day of the calendar year following the calendar year in which the expense was incurred; and (c) any right to reimbursements
or in-kind benefits under this Agreement shall not be subject to liquidation or exchange for another benefit.



 


		iv)	Tax Gross-ups. Any tax gross-up payments provided under this Agreement shall be paid to
you on or before December 31 of the calendar year immediately following the calendar year in which you remit the related taxes.



 


		v)	Payments Subject to Execution of a General Release. Notwithstanding anything herein to the
contrary, any payment or benefit provided to you in connection with your termination of employment that is subject to your execution
of a General Release shall be made within 60 days after your Termination Date, provided that you have executed a General Release
and it has become irrevocable by the date payment is to be made. To the extent required to comply with Section 409A of the Code,
if the period during which you have the discretion to execute or revoke a General Release straddles two calendar years, then the
Company will make the payments due to you under this Section in the second year, regardless of which year you actually deliver
an executed General Release to the Company.



 


 


 


 






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5.                 
Indemnification.


 


A.               
If you are made or threatened to be made a party to or a participant in any actual, threatened, pending, or completed
action, claim, or proceeding of any type, Lifeway shall indemnify, defend, and hold you harmless to the fullest extent authorized
or permitted by applicable law, by its Certificate of Incorporation, and by its By-Laws, as the foregoing may be amended from time
to time, and including any and all expenses and losses arising out of or relating to any of your actual or alleged acts, omissions,
negligence or active or passive wrongdoing, including the advancement of expenses you incur.


 


B.                
The indemnification in this Agreement shall not apply to (i) any acts, omissions, or transactions from which you may
not be relieved of liability under applicable law; (ii) proceedings that you initiate voluntarily without Lifeway’s prior
written consent and not by way of defense, counterclaim, or affirmative defense (not including good faith, non-frivolous proceedings
brought to enforce a right to indemnification under this Agreement); or (iii) actions, claims, or proceedings of any type arising
from your purchase and/or sale of securities in violation of the Securities Exchange Act of 1934, as amended, or any similar successor
statute.


 


C.               
During the Employment Term and for a period of six (6) years thereafter, the Company or any successor to the Company
shall purchase and maintain, at its own expense, directors’ and officers’ liability insurance providing coverage to
you on terms that are no less favorable than the coverage provided to other directors and officers of Lifeway.


 


6.                 
Cooperation. You may be involved in matters during the Employment Term that necessitate your cooperation in the future.
Accordingly, following your Termination Date, to the extent that Lifeway reasonably requests, you shall cooperate with Lifeway
regarding matters arising out of your employment; provided that Lifeway shall: make reasonable efforts to minimize disruption of
your other activities; reimburse you for reasonable expenses incurred in connection with such cooperation; and, to the extent that
you required to spend substantial time on such matters, compensate you at an hourly rate based on your Base Salary on your Termination
Date.


 


7.                 
Restrictive Covenants.


 


A.               
Acknowledgements. You acknowledge and agree that the nature of your position (i) gives you access to and knowledge of
Confidential Information (defined below), as well as Lifeway’s customers, suppliers, and business contacts; (ii) that it
places you in a position of trust and confidence with Lifeway and generates goodwill for the Company. You also understand and agree
that the services you provide to Lifeway are unique, special, extraordinary, and irreplaceable.


 


B.                
Confidential Information. You acknowledge that, by virtue of your employment by Lifeway, you will be granted otherwise
prohibited access to Confidential Information belonging to Lifeway, which is not known either to its competitors, within the industry
generally, or to the public. You recognize that Lifeway’s Confidential Information is the Company’s valuable property
that it developed over a significant period of time and at substantial expense, and that its exclusive knowledge and use of that
Confidential Information is of great competitive importance and commercial value. You further acknowledge that Lifeway’s
industry is highly competitive, and that Lifeway would be irreparably harmed by actual or threatened disclosure of its Confidential
Information or the use of that Confidential Information by any competitor or outside party. Accordingly, you agree that you will
not in any way during your employment with Lifeway or thereafter directly or indirectly use or disclose (or allow to be disclosed
or used) any Confidential Information, except as necessary and authorized in the course of your employment with Lifeway.


 


 


 






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C.               
Non-Competition. You agree that, for the duration of your employment with Lifeway and for a period of eighteen (18)
months following the Termination Date if you are terminated with Cause or for Non-Renewal, you shall not directly or indirectly,
whether for pay or otherwise, provide any services of any type to or on behalf of a Competitor, whether as an employee, independent
contractor, partner, agent, consultant, owner, or otherwise; or hold any ownership interest in any Competitor of Lifeway. Nothing
shall prohibit you from: (i) providing such services to a Competitor if your relationship with that Competitor does not involve
you directly or indirectly providing services of any type related to Competitive Products; or (ii) owning up to 2% of any class
of securities of any issuer if the securities are listed on a national or regional securities exchange or have been registered
under Section 12(g) of the Securities Exchange Act of 1934 and your ownership of such shares represents a passive interest in the
issuer.


 


D.               
Non-Solicitation. During your employment with Lifeway and for a period of eighteen (18) months thereafter, you will
not directly or indirectly (i) participate in promoting, offering, or selling any Competitive Products to any Customer; (ii) solicit
or encourage any Lifeway employee or independent contractor to terminate his or her employment or contractor relationship with
Lifeway, or to become an employee or independent contractor of any Competitor; (iii) solicit or encourage any Lifeway supplier
to terminate its business relationship with Lifeway, or to engage in a new relationship or expand an existing business relationship
with any Competitor; or (iv) otherwise take any action that is intended to or can reasonably be expected to cause the termination
of or interference with any business relationship or expectancy between Lifeway and any of its Customers, suppliers, independent
contractors, or employees. You further agree that you will not induce, attempt to induce, or aid any other person or entity to
induce (or attempt to induce) any person or entity to breach any restrictive covenant agreement with Lifeway.


 


E.                
Non-Disparagement. You agree that you will not at any time make, publish or communicate to any person or entity or in
any public forum any defamatory or disparaging remarks, comments, or statements concerning Lifeway, its existing and prospective
customers, suppliers, investors, and other associated third parties. You acknowledge and agree that you are not restricted or impeded
from reporting conduct to, providing truthful information to, or participating in any investigation or proceeding conducted by
any federal or state government agency or self-regulatory organization; from exercising any protected rights that cannot be waived
by agreement; or from complying with any applicable law or regulation or a valid court or administrative order. Lifeway agrees
that it shall cause its officers and directors to refrain from making any defamatory or disparaging remarks, comments, or statements
concerning you to third parties.


 


F.                
Immunity. Pursuant to 18 U.S.C § 1833(b)(1): “An individual shall not be held criminally or civilly liable
under any Federal or State trade secret law for the disclosure of a trade secret that (A) is made (i) in confidence to a Federal,
State, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting
or investigating a suspected violation of law; or (B) is made in a complaint or other document filed in a lawsuit or other proceeding,
if such filing is made under seal.” If you are found to have wrongfully misappropriated trade secrets, you may be liable
for, among other things, exemplary damages and attorneys’ fees.


 


G.               
Definitions. For purposes of this Agreement:


 


		i)	“Competitive Products” shall mean products, services, or lines of business that
Lifeway offers, manufactures, sells, or distributes (or demonstrably contemplates offering, manufacturing, selling, or distributing)
within the last three (3) years of your employment, including without limitation drinkable kefir; cupped or pouched kefir; other
kefir products; probiotic, cultured milk products; farmer cheeses, spreadable cheeses; probiotic supplements; and probiotic beverages.



 


		ii)	A “Competitor” of the Company shall mean any person or entity that engages (or
intends to engage) in Competitive Products, or owns or controls (or intends to own or control) a significant interest in any entity
that engages in Competitive Products.



 


 


 






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		iii)	“Confidential Information” shall include, without limitation and as broadly
as permissible under applicable law, all information in spoken, printed, electronic, or any other form or medium existing now or
in the future and relating directly or indirectly to Lifeway, its businesses, or any existing or prospective customer, supplier,
investor, employee, or other person or entity that has entrusted information to Lifeway in confidence. Confidential Information
also includes, without limitation, all trade secrets as defined under the Defend Trade Secrets Act of 2016, the Uniform Trade Secrets
Act, or other applicable laws affording protection to trade secret and confidential information. Notwithstanding
the foregoing, Confidential Information shall not include any information that was lawfully in your possession prior to (and
not obtained in connection with) commencing employment with Lifeway. 



 


		iv)	A “Customer” of the Company shall mean any person or entity that has purchased
any products or services from Lifeway during the last three (3) years of your employment and (i) you communicated with in any way
during the past twelve (12) months; or (ii) about whom you possess Confidential Information or other nonpublic information.



 


H.               
Reasonableness and Enforcement of Covenants. You acknowledge and agree that the foregoing covenants are reasonable and
not contrary to public policy, and that such restrictions are intended solely to safeguard the protectable interests and legitimate
business needs of Lifeway. You further acknowledge and agree that your adherence to these restrictions will not prevent you from
engaging in your chosen occupation and earning a satisfactory livelihood following the termination of your employment with Lifeway.
In addition to any other remedies provided by law, Lifeway may obtain equitable relief from any actual or threatened violation
of this Agreement, including specific performance and temporary or permanent injunctive relief. You agree that Lifeway may disclose
the fact and terms of this Agreement to any future actual or prospective employer, and you waive any claims against Lifeway resulting
from such disclosure. Additionally, Lifeway reserves the right to take disciplinary action, up to and including termination for
violations of this Section 7 occurring during your employment with Lifeway. Should you violate any of the terms of the restrictive
covenant obligations articulated herein, the obligation at issue will run from the first date on which you cease to be in violation
of such obligation. If Lifeway prevails in any legal proceedings to enforce this Section 7, you agree to pay Lifeway all costs
and attorneys’ fees reasonably it reasonably incurs in connection with such proceedings.


 


I.                  
Future Employment. Before beginning employment with another employer at any time within eighteen (18) months after the
Termination Date, you agree to notify Lifeway, in writing, of the name and business address of your prospective employer and the
job title or position in which you will be employed. If your prospective employment is with a Competitor, you agree to seek Lifeway’s
written consent to such employment, and the Company will not unreasonably withhold such consent if you have complied with all other
provisions of this Agreement and provided sufficient information to Lifeway to demonstrate that your employment will not result
in a breach of any other provision of this Agreement. By consenting to your employment with a Competitor, Lifeway does not waive
any other provision of this Agreement. The Company reserves the right to withdraw such consent if you breach any other provision
of this Agreement, if the nature of your employment with the Competitor or the Competitor’s business materially change, or
if any of the representations you make to Lifeway regarding the nature of your employment or the Competitor’s business are
false or misleading.


 


8.                 
Proprietary Rights. You acknowledge that both parties intend that (i) all Employment IPRs, Employment Works and all
materials embodying them shall be promptly and fully disclosed to and will belong to Lifeway; (ii) Employment Works, and all materials
contained therein or prepared therefor, shall be deemed to be Work Made For Hire on behalf of Lifeway as such term is defined under
the copyright laws of the United States, and that Lifeway shall be the sole owner of the Employment Works, and all underlying rights
therein, worldwide and in perpetuity.


 


 


 






    	 	9	 



     

    

 


A.               
In the event that the Employment Works, or any portion thereof, do not qualify or are deemed not to be Work Made For
Hire, you hereby irrevocably grant, transfer, assign, and convey any and all right, title, and interest of any kind in and to the
Employment Works and all materials contained therein or prepared therefor, and any improvements thereon, including all Employment
IPRs and Intellectual Property Rights, to Lifeway to the maximum extent permitted by applicable law, to the extent ownership of
any such rights does not vest originally in Lifeway. You further agree that you shall never transfer, license or assign the Employment
Works and/or any Intellectual Property Rights therein to any third party, nor purport to do the same, nor contest Lifeway’s
exclusive, complete, and unrestricted ownership in and to the Employment Works and/or any Intellectual Property Rights therein,
nor claim adverse rights therein. In addition to the foregoing, you acknowledge that you shall not be entitled to any compensation
other than that provided for in this Agreement for any of the Employment Works and/or any Intellectual Property Rights therein.


 


B.                
You agree that you have not created, invented, designed, developed, contributed to or improved any Works prior to your
employment by Lifeway that are relevant to or implicated by such employment or status (“Prior Works”). However,
should you use or incorporate any Works later determined to be Prior Works in any work or development during your employment at
Lifeway you hereby grant Lifeway a perpetual, non-exclusive, royalty-free, worldwide, assignable, sublicensable license under all
rights and intellectual property rights of any kind in any such Prior Works for all purposes in connection with Lifeway’s
current and future business. You shall have the burden of proving that any Works created, invented, designed, developed, contributed
to or improved by you that are relevant to or implicated by your employment by Lifeway are not Employment Works.


 


C.               
You agree to maintain any type or form of records, execute any further documents, and take any further actions requested
by Lifeway to assist it in validating, effectuating, maintaining, protecting, enforcing, perfecting, recording, patenting, or registering
any of their rights hereunder. If you are unable to execute a document or take any action for any reason, you irrevocably designate
and appoint Lifeway as your agent and attorney-in-fact to act in your behalf in all applicable instances, including with any government
authorities or agencies.


 


D.               
You agree not to attempt to register any Employment IPR or patent any Employment Works unless requested to do so by
Lifeway; and to keep confidential each Employment Work unless Lifeway has consented in writing to its disclosure by you.


 


E.                
You waive all your present and future moral rights which arise under the applicable laws, and all similar rights in
other jurisdictions, relating to any copyright which forms part of the Employment IPRs, and agree not to support, maintain, or
permit any claim for infringement of moral rights in such copyright works.


 


F.                
You agree to give all necessary assistance to Lifeway to enable it to enforce Intellectual Property Rights against third
parties, to defend claims for infringement of third party Intellectual Property Rights, and to apply for registration of Intellectual
Property Rights, where appropriate throughout the world, and for the full term of those rights.


 


G.               
Limitations. Your assignment under this Section 8 does not apply to Works for which no equipment, supplies, facility,
or Confidential Information of Lifeway was used and which was developed entirely on your own time, unless the invention relates
to: (a) the business of Lifeway, or (b) Lifeway’s actual or demonstrably anticipated research or development, or the Work
results from any work performed by you for Lifeway.


 


 


 






    	 	10	 



     

    

 


H.               
Definitions. For purposes of this Agreement:


 


		i)	“Employment Works” shall mean any Works which are made wholly or partially by
you at any time during the course of your employment with Lifeway and within the scope of such employment or status and/or with
the use of any Lifeway resources and whether or not recorded in material form.



 


		ii)	“Employment IPRs” shall mean Intellectual Property Rights created by you in
the course of your employment with Lifeway (whether or not during working hours or using Lifeway premises or resources and whether
or not recorded in material form).



 


		iii)	“Intellectual Property Rights” shall mean any and all right, title and interest
in and to the Employment Works and all materials contained therein or prepared therefore, and any improvements thereon, including
all intellectual property rights, including, without limitation, any and all rights that may exist from time to time in this or
any other jurisdiction whether foreign or domestic under patent law, copyright law, publicity rights law, moral law, trade secret
law, semiconductor chip law, trademark law, unfair competition law, or other similar protections regardless of whether or not such
rights or protections are registered or perfected.



 


		iv)	“Works” shall mean any invention, idea, concept, creation, plan, discussion,
discovery, process, writing, artwork, audiovisuals, manuals, designs, drawings, graphics, computer programs, source code, object
code, code/software, documentation, original work of authorship, development, improvement or innovation, or any other production
of any nature whatsoever whether or not patentable or capable of registration, and whether or not recorded in any material form.



 


9.                 
Return of Lifeway Property. At Lifeway’s request and on your Termination Date, you will return to Lifeway all
computer hardware, software, or other media, program codes or documentation, contracts, proposals, plans, lists, reports, schedules,
manuals, files, and all other tangible or intangible documents, copies, or items which relate in any way to the business of Lifeway,
including, without limitation, all materials that constitute, contain, or refer to any Confidential Information; and give to Lifeway
all originals and copies of correspondence, documents, papers and records on all media which record or relate to any Employment
IPRs.


 


10.             
Severability. If any provision of this Agreement is declared unenforceable, the remaining provisions of this Agreement
will remain in effect. If any restriction on your post-employment activities is found by a court to be unreasonable or overly broad
with respect to time, geography, or scope of the activities restricted, you and Lifeway agree that the court before which the matter
is pending will enforce the restriction to the maximum extent it deems enforceable. Restrictions will be deemed divisible as to
time, geographical scope, and scope of the activities restricted.


 


11.             
Withholding. The Company shall have the right to withhold from any amount payable hereunder any federal, state, and
local taxes in order for Lifeway to satisfy any withholding tax obligation it may have under any applicable law or regulation.


 


12.             
Waiver. Either Lifeway’s or your failure to insist on strict compliance with any terms in this Agreement is not
a waiver of such terms. No breach of the covenants stated herein can be waived, except expressly in writing.


 


 


 






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13.             
Choice of Law. This Agreement will be construed in accordance with and governed by the substantive
laws of the State of Illinois, without regard to conflict of laws principles. Any action or proceeding to enforce or arising out
of this Agreement must be commenced in the state or federal courts located in Cook County, Illinois. The parties consent to personal
jurisdiction and exclusive venue in such court, and waive any request to transfer such action out of such court for the convenience
of the parties and witnesses. HAVING HAD THE OPPORTUNITY TO CONSULT COUNSEL, THE PARTIES KNOWINGLY AND VOLUNTARILY WAIVE ALL RIGHTS
TO TRIAL BY JURY IN ANY ACTION (WHETHER BASED ON CONTRACT, TORT OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT, ANY
DOCUMENT DELIVERED PURSUANT TO THIS AGREEMENT, AND/OR ITS PERFORMANCE UNDER OR THE ENFORCEMENT OF THIS AGREEMENT.


 


14.             
Entire Agreement and Amendments. This Agreement constitutes the entire agreement between the parties regarding the subject
matters addressed herein; supersedes any and all prior or contemporaneous written or oral agreements, promises, representations,
and negotiations between the parties; and may be amended only by a later written agreement signed by both you and Lifeway. For
the sake of clarification, nothing in this Agreement shall affect your rights under any Company incentive or equity plan or any
award agreement or notice provided to you by the Company pursuant to such plan. You and Lifeway agree that this Agreement is executed
to and, as of the Effective Date, does restate and supersede the Employment Agreement previously executed by you and the Company
dated March 5, 2016.


 


15.             
Successors and Assigns. This Agreement is intended to bind and inure to the benefit of and be enforceable by you, Lifeway,
and any respective heirs, successors and assigns, except that you shall not have any right to assign or otherwise transfer this
Agreement, or any of your rights, duties, or any other interest herein to any party without the prior written consent of Lifeway.
Any such purported assignment shall be null and void. Lifeway may assign this Agreement to any successor or assign to all or substantially
all of the business or assets of the Company.


 


16.             
Notice. Notices and all other communications provided for in the Agreement (including the Notice of Termination) shall
be in writing and shall be deemed to have been duly given when personally delivered or sent by certified mail, return receipt requested,
postage prepaid, addressed to the respective addresses last given by each party to the other, provided that all notices to Lifeway
will be directed to the attention of the Board with a copy to the General Counsel of the Company at 6101 West Gross Point Road,
Niles, IL 60714. All notices and communications will be deemed to have been received on their date of delivery or on the third
business day after the mailing thereof, except that notices of changes of address will be effective only upon receipt.


 


17.             
Survival. Upon the expiration or other termination of this Agreement, the respective rights and obligations of the parties
hereto shall survive such expiration or other termination to the extent necessary to carry out the intentions of the parties under
this Agreement.


 


18.             
Acknowledgement of Full Understanding. YOU ACKNOWLEDGE AND AGREE (I) THAT YOU
HAD AN EQUAL OPPORTUNITY TO FULLY READ, UNDERSTAND, AND NEGOTIATE ALL OF THE TERMS OF THIS AGREEMENT; (II) that this Agreement
provides you valuable consideration to which you are not otherwise entitled, such as severance benefits to which you may be entitled
to hereunder and any equity-based incentive award(s) granted to you; (III) THAT YOU VOLUNTARILY ENTER INTO THIS AGREEMENT; and
(iv) THAT YOU HAVE HAD AN OPPORTUNITY TO ASK QUESTIONS AND CONSULT WITH AN ATTORNEY OF YOUR CHOICE BEFORE SIGNING THIS AGREEMENT.



 


 


 






    	 	12	 



     

    

 


IN WITNESS WHEREOF, the parties hereto have executed this Agreement
as of the date last signed below.


 


 


	Lifeway Foods, Inc.	 	Executive
	 	 	 
	By: /s/ Jason Scher                                 	 	By: /s/ Douglas A. Hass                        
	 	 	 
	Name: Jason Scher	 	Name: Douglas A. Hass
	 	 	 
	Title: Chairperson of the Compensation Committee	 	Date: 3/15/2017
	 	 	 
	Date: 4/21/2017	 	 






 


 


 


 


 


 


 


 


 


 


 


 






    	 	13	 



     

    

 


EXHIBIT A


 


(Target Cash Bonus)


 


For the year ended December 31, 2017, the incentive plan for
Douglas Hass approved by the Compensation Committee based on the recommendation of the Chief Executive Officer and Chief Operating
Officer includes a performance-based plan that provides for cash bonuses of up to $325,000 if certain individual performance targets
are met.


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 






    	 	14	 



     

    

 


EXHIBIT B


 


(Target Equity Bonus)


 


For the fiscal year ended December 31, 2017, the incentive plan
for Douglas Hass approved by the Compensation Committee based on the recommendation of the Chief Executive Officer and Chief Operating
Officer includes a performance-based plan that provides for a Target Equity Bonus of up to $400,000 if the Company meets the net
revenue and adjusted EBITDA targets established by the Committee.


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 






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