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91-726 PDF 2004

PREVENTING UNDERAGE 

DRINKING: WHAT WORKS?

HEARING

BEFORE THE

SUBCOMMITTEE ON EDUCATION REFORM

OF THE

COMMITTEE ON EDUCATION 

AND THE WORKFORCE 

U.S. HOUSE OF REPRESENTATIVES

ONE HUNDRED EIGHTH CONGRESS

SECOND SESSION

February 11, 2004

Serial No. 108-42

Printed for the use of the Committee on Education and the Workforce

(

Available via the World Wide Web: http://www.access.gpo.gov/congress/house 

or 

Committee address: http://edworkforce.house.gov 

(II)

COMMITTEE ON EDUCATION AND THE WORKFORCE 

JOHN A. BOEHNER, Ohio, Chairman

Thomas E. Petri, Wisconsin, Vice Chairman 

Cass Ballenger, North Carolina 

Peter Hoekstra, Michigan 

Howard P. ‘‘Buck’’ McKeon, California 

Michael N. Castle, Delaware 

Sam Johnson, Texas 

James C. Greenwood, Pennsylvania 

Charlie Norwood, Georgia 

Fred Upton, Michigan 

Vernon J. Ehlers, Michigan 

Jim DeMint, South Carolina 

Johnny Isakson, Georgia 

Judy Biggert, Illinois 

Todd Russell Platts, Pennsylvania 

Patrick J. Tiberi, Ohio 

Ric Keller, Florida 

Tom Osborne, Nebraska 

Joe Wilson, South Carolina 

Tom Cole, Oklahoma 

Jon C. Porter, Nevada 

John Kline, Minnesota 

John R. Carter, Texas 

Marilyn N. Musgrave, Colorado 

Marsha Blackburn, Tennessee 

Phil Gingrey, Georgia 

Max Burns, Georgia 

George Miller, California 

Dale E. Kildee, Michigan 

Major R. Owens, New York 

Donald M. Payne, New Jersey 

Robert E. Andrews, New Jersey 

Lynn C. Woolsey, California 

Rube ́n Hinojosa, Texas 

Carolyn McCarthy, New York 

John F. Tierney, Massachusetts 

Ron Kind, Wisconsin 

Dennis J. Kucinich, Ohio 

David Wu, Oregon 

Rush D. Holt, New Jersey 

Susan A. Davis, California 

Betty McCollum, Minnesota 

Danny K. Davis, Illinois 

Ed Case, Hawaii 

Rau ́l M. Grijalva, Arizona 

Denise L. Majette, Georgia 

Chris Van Hollen, Maryland 

Tim Ryan, Ohio 

Timothy H. Bishop, New York

Paula Nowakowski, Staff Director 

John Lawrence, Minority Staff Director 

SUBCOMMITTEE ON EDUCATION REFORM 

MICHAEL N. CASTLE, Delaware, Chairman

Tom Osborne, Nebraska, Vice Chairman 

James C. Greenwood, Pennsylvania 

Fred Upton, Michigan 

Vernon J. Ehlers, Michigan 

Jim DeMint, South Carolina 

Judy Biggert, Illinois 

Todd Russell Platts, Pennsylvania 

Ric Keller, Florida 

Joe Wilson, South Carolina 

Marilyn N. Musgrave, Colorado 

John A. Boehner, Ohio, ex officio 

Lynn C. Woolsey, California 

Susan A. Davis, California 

Danny K. Davis, Illinois 

Ed Case, Hawaii 

Rau ́l M. Grijalva, Arizona 

Ron Kind, Wisconsin 

Dennis J. Kucinich, Ohio 

Chris Van Hollen, Maryland 

Denise L. Majette, Georgia 

George Miller, California, ex officio 

(III)

C O N T E N T S 

Page

Hearing held on February 11, 2004 ....................................................................... 1

Statement of Members: 

Castle, Hon. Michael N., Chairman, Subcommittee on Education Reform, 

Committee on Education and the Workforce .............................................. 2

Prepared statement of ............................................................................... 2

Musgrave, Hon. Marilyn N., a Representative in Congress from the State 

of Colorado, Prepared statement of ............................................................. 94

Osborne, Hon. Tom, a Representative in Congress from the State of 

Nebraska ........................................................................................................ 5

Wilson, Hon. Joe, a Representative in Congress from the State of South 

Carolina, Prepared Statement of ................................................................. 83

Woolsey, Hon. Lynn C., Ranking Member, Subcommittee on Education 

Reform, Committee on Education and the Workforce ............................... 3

Prepared statement of ............................................................................... 4

Statement of Witnesses: 

Hackett, Jacqueline, Student Leadership Council, Students Against 

Destructive Decisions ................................................................................... 49

Prepared statement of ............................................................................... 51

Hamilton, Wendy J., National President, Mothers Against Drunk 

Driving ........................................................................................................... 37

Prepared statement of ............................................................................... 40

Katz, Francine I., Vice President, Corporate Communications, AnheuserBusch Companies, Inc. ................................................................................. 52

Prepared statement of ............................................................................... 54

Molinari, Hon. Susan, Chairman, The Century Council, Washington, DC . 8

Prepared statement of ............................................................................... 11

Newton, Robert L., Director, Business Development, Betty Ford Center, 

Rancho Mirage, California ........................................................................... 32

Prepared statement of ............................................................................... 34

Additional materials supplied: 

Anastas. Bob, Founder, Students Against Driving Drunk, Letter submitted for the Record .................................................................................... 94

Baker, Dale & Thomas, Ph.D.s, Family-School-Community Partnerships, 

Letter submitted for the Record .................................................................. 95

Rehr, David K., Ph.D., President, National Beer Wholesalers Association, 

Statement submitted for the Record ........................................................... 96

Riibe, Diane, Executive Director, Project Extra Mile, Letter submitted 

for the Record ................................................................................................ 98

Taft, Hope, First Lady of Ohio, Statement submitted for the Record .......... 99

(1)

PREVENTING UNDERAGE DRINKING: WHAT 

WORKS? 

Wednesday, February 11, 2004

U.S. House of Representatives 

Subcommittee on Education Reform 

Committee on Education and the Workforce 

Washington, DC 

The Subcommittee met, pursuant to notice, at 11:35 a.m., in 

room 2175, Rayburn House Office Building, Hon. Michael N. Castle 

[Chairman of the Subcommittee] presiding. 

Present: Representatives Castle, Osborne, Upton, Keller, Wilson, 

Woolsey, Davis of California, Davis of Illinois, Case, Kind, and Van 

Hollen. 

Ex officio present: Representative Owens. 

Staff present: Kevin Frank, Professional Staff Member; Catherine Meyer, Legislative Assistant; Krisann Pearce, Deputy Director of Education and Human Resources Policy; Whitney Rhoades, 

Professional Staff Member; Deborah L. Samantar, Committee 

Clerk/Intern Coordinator; Jo-Marie St. Martin, General Counsel; 

Liz Wheel, Legislative Assistant; Joe Novotny, Minority Legislative 

Assistant/Education; and Lynda Theil, Minority Legislative Associate/Education. 

Chairman CASTLE. A quorum being present, the Subcommittee 

on Education Reform of the Committee on Education and the 

Workforce will come to order. 

We are meeting today to hear testimony on ‘‘Preventing Underage Drinking: What Works?’’ So that we can get to our witnesses, 

I am going to limit the opening statements to the Chairman, the 

ranking minority member, and the designee from each side. Therefore, if other members have statements, they will be included in 

the hearing record. 

With that, I ask unanimous consent for the hearing record to remain open 14 days to allow members’ statements and other extraneous material referenced during the hearing to be submitted in 

the official hearing record. 

Without objection, so ordered. 

2

STATEMENT OF HON. MICHAEL N. CASTLE, CHAIRMAN, SUBCOMMITTEE ON EDUCATION REFORM, COMMITTEE ON EDUCATION AND THE WORKFORCE 

Let me say, first of all, good morning to everyone here, including, 

of course, our witnesses. I would like to welcome all of our guests 

and our witnesses and our members who are here for today’s Education Reform Subcommittee hearing entitled, ‘‘Preventing Underage Drinking: What Works?’’ 

I am looking forward to hearing the witnesses’ testimony pertaining to the efforts these organizations are making to help reduce 

and prevent underage drinking in this country. Today’s hearing 

will focus on awareness and prevention programs that are geared 

toward students in elementary, middle and high school that successfully prevent and discourage youth from drinking alcohol before 

they are of legal age. 

Significant gains have been in reducing underage drinking since 

the 1970’s and the 1980’s. I applaud the various local, state and 

Federal Governmental organizations, the public health community 

groups, and the members of industry who have contributed to this 

reduction. I know that in my home state of Delaware there are numerous efforts at all levels of government. 

However, this issue remains a real problem with very real and 

devastating consequences. Despite the progress that has been 

made, the 2002 National Survey on Drug Use and Health administered by the Substance Abuse and Mental Health Administration 

found that 10.7 million young people, ages 12 to 20, reported drinking alcohol within a 30-day period. About three in ten high school 

seniors reported binge drinking, binge drinkers defined as those 

having five or more drinks on the same occasion at least once in 

the past 30 days. 

The study also reported that 95 percent of 12th graders perceived 

alcohol as readily available to them. 

It is my hope that we can better learn what constitutes an effective awareness and prevention program so that these best practices 

can be shared with schools and communities throughout the country. Programs based on research and whose effectiveness has been 

evaluated are invaluable. 

I would like to thank my colleague from Nebraska, Mr. Osborne, 

for his interest in this issue and for his dedication to reducing and 

preventing underage drinking. It was his interest and tenacity that 

was the impetus for this hearing. 

I now yield to the distinguished ranking minority member of the 

Subcommittee, Mrs. Woolsey, for purposes of making an opening 

statement. 

[The prepared statement of Mr. Castle follows:]

Statement of Hon. Michael N. Castle, Chairman, Subcommittee on 

Education Reform, Committee on Education and the Workforce 

Good Morning. I would like to welcome our guests, witnesses, and members to today’s Education Reform Subcommittee hearing entitled, ‘‘Preventing Underage 

Drinking: What Works?’’

I am looking forward to hearing the witness’ testimony pertaining to the efforts 

these organizations are making to help reduce and prevent underage drinking in 

this country. Today’s hearing will focus on awareness and prevention programs that 

3

are geared toward students in elementary, middle, and high school that successfully 

prevent and discourage youth from drinking alcohol before they are of legal age. 

Significant gains have been made in reducing underage drinking since the 1970’s 

and 1980’s. I applaud the various local, state, and federal governmental organizations, the public health community groups, and the members of industry that have 

contributed to this reduction. I know that in my home state of Delaware there are 

numerous efforts, at all levels of government. However, this issue remains a real 

problem with very real and devastating consequences. Despite the progress that has 

been made, the 2002 National Survey on Drug Use and Health, administered by the 

Substance Abuse and Mental Health Administration, found that 10.7 million young 

people, ages 12 to 20, reported drinking alcohol within a 30-day period. About 3 in 

10 high school seniors reported binge drinking—binge drinkers defined as those 

having five or more drinks on the same occasion at least once in the past 30 days. 

The study also reported that 95 percent of 12th graders perceive alcohol as readily 

available to them. 

It is my hope that we can better learn what constitutes an effective awareness 

and prevention program so that these best practices can be shared with schools and 

communities throughout the country. Programs based on research and whose effectiveness has been evaluated are invaluable. 

I would like to thank my colleague from Nebraska, Mr. Osborne for his interest 

in this issue and for his dedication to reducing and preventing underage drinking. 

It was his interest and tenacity that was the impetus for this hearing. 

With that, I yield to my colleague from California, Mrs. Woolsey for whatever 

opening statement she may have. 

STATEMENT OF HON. LYNN WOOLSEY, RANKING MEMBER, 

SUBCOMMITTEE ON EDUCATION REFORM, COMMITTEE ON 

EDUCATION AND THE WORKFORCE 

Ms. WOOLSEY. Thank you very much, Mr. Chairman, and thank 

you for this hearing. It is very important. Underage drinking is a 

serious public health and safety program and it is also very, very 

expensive for our country. 

Alcohol is a key factor in the three leading causes of death 

among young people in America—traffic crashes, homicides, and 

suicides. Alcohol kills 6.5 times as many American youth as illegal 

drugs combined. The economic consequences of underage drinking 

are also huge. 

The Pacific Institute for Research and Evaluation researched the 

cost to society of underage drinking in a report prepared in the 

year 2002 and found them to be more than $58 billion per year. 

Yet we have a robust Federal youth anti-drug campaign and no 

Federal campaign to combat underage drinking. 

In fact, in his fiscal year ’05 budget, President Bush has recommended eliminating funding for the one Federal school-based alcohol prevention program which is currently authorized under the 

Safe and Drug-Free Schools Act. This must change. 

In September of 2003 the Institutes of Medicine at the National 

Academy of Sciences issued a report to Congress entitled, ‘‘Reducing Underage Drinking, a Collective Responsibility.’’ The panel of 

public health experts who wrote this report found that not only is 

alcohol easy for underage youth to obtain, but also that their main 

source of alcohol is adults, both in social settings and in stores. The 

panel also found alcohol product advertising to be a strong contributing factor to underage drinking. 

So when we talk about programs that work to prevent underage 

drinking we need to remember that along with programs that focus 

directly on the youth, we also need programs to educate adults 

about what they do to contribute to underage drinking, and we 

4

need to have better constraints on advertising and marketing alcohol to youth of those ages. In my district I am really pleased to say 

that in my district an alcohol beverage distributor called Golden 

Gate Distributing Company has been constantly involved with local 

police departments and their programs to curb underage drinking. 

Golden Gate Distributing has been involved—well, they are a 70-

year-old distributing company, and they have been involved for 

years at our local high schools with their safe graduation nights 

and they work to make sure that we are totally involved in their 

programs to combat underage drinking. They would like the Federal Government to understand that not all distributors are out to 

get kids to drink; and we can use what they are doing as one of 

our examples but what we have to know—all these examples are 

not leading to the results we want so we have to do more. That is 

what I hope we will be hearing from you about. 

I am pleased today that Jacqueline Hackett is here to tell her 

story about Students Against Destructive Decisions (SADD)—what 

a great way to do this—which is an outstanding national program 

that does focus directly on youth. SADD provides students with 

prevention and intervention tools, the tools they need to deal with 

underage drinking and other harmful behaviors, and SADD has a 

proven track record of success. 

I look forward to hearing from you, Jackie, and I would like to 

greet the Honorable Susan Molinari, a past Member of Congress 

who still feels like she is in our halls. Thank you for coming, 

Susan. 

[The prepared statement of Ms. Woolsey follows:]

Statement of Hon. Lynn Woolsey, Ranking Member, Subcommittee on 

Education Reform, Committee on Education and the Workforce 

Thank you for calling this hearing, Mr. Chairman. Underage drinking is a serious 

public health and safety problem, as well as a very costly one. 

Alcohol is a key factor in the three leading causes of death among young people 

in America: traffic crashes; homicides; and suicides. Alcohol kills six and half times 

as many American youth as all illegal drugs combined. 

The economic consequences of underage drinking are also huge—the Pacific Institute for Research and Evaluation researched the costs to society of underage drinking in a report prepared in 2002 and found them to be more than $58 billion per 

year. 

Yet, we have a robust federal youth anti-drug campaign and no federal campaign 

to combat underage drinking. In fact, in his fiscal year 05 budget, president bush 

has recommended eliminating funding for the one federal school-based alcohol prevention program, which is currently authorized under the safe and drug-free schools 

act. 

That must change. 

In September of 2003, the Institutes of Medicine at the National Academy of 

Sciences issued a report to congress, ‘‘Reducing Underage Drinking: A Collective Responsibility.’’

The panel of public health experts who wrote this report found that not only is 

alcohol easy for underage youth to obtain, but also that their main source of alcohol 

is adults, in both social settings and stores. The panel also found alcohol product 

advertising to be a strong contributing factor to underage drinking. 

So, when we talk today about programs that work to prevent underage drinking, 

we need to remember that along with programs that focus directly on youth, we also 

need programs to educate adults about the things that we do to contribute to underage drinking and we also need better restraints on advertising and marketing alcohol to underage youth. 

Having said that, I am pleased today to have Ms. Jacqueline Hackett here to tell 

us about SADD (Students Against Destructive Decisions), an outstanding national 

program that does focus directly on youth. SADD provides students with the prevenVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00008 Fmt 6633 Sfmt 6621 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
5

tion and intervention tools they need to deal with underage drinking and other 

harmful behaviors, and it has a proven track record of success. I look forward to 

hearing from Jacqueline and the rest of the panel. 

Chairman CASTLE. Thank you, Ms. Woolsey. We appreciate your 

good comments. 

The opening statement indicated we would have a designee on 

each side, and I will now turn to the distinguished gentleman from 

Nebraska, Mr. Osborne, for his 5 minutes. 

STATEMENT OF HON. TOM OSBORNE, A REPRESENTATIVE IN 

CONGRESS FROM THE STATE OF NEBRASKA 

Mr. OSBORNE. Thank you, Chairman Castle. I would like to 

thank you and also Chairman Boehner for allowing us to have this 

hearing. 

The reason I was interested in this is that I spent about 36 years 

on a college campus, and I would say probably 70 to maybe 90 percent of the problems that I saw and I dealt with, whether it be assaults, sexual assault, accidents, and sometimes criminal behavior, 

have usually involved alcohol, and usually it was underage drinking. 

So at the present time, more than one-fourth of Nebraska young 

people indicate that they first use alcohol by age 13, and I believe 

nationally the average age of first drink is under age 13. We are 

not really aiming here at 21, 20, 19-year-olds. We are really concerned about what is going on at 11 and 12 and 13 and 14 and 15. 

And this is a big problem. There is an estimated 3 million teenagers in our country today that are full-blown alcoholics, and that 

is a huge number when you look at other types of addiction. That 

is by far the most. 

It has already been mentioned that alcohol kills six times more 

young people than all other illicit drugs and I think Ms. Woolsey 

mentioned $58 billion as the annual cost. I have seen $53 billion, 

but it is certainly in the $50 billions. 

We just had a meeting, Republicans did, about the budget deficit, 

and $53 billion would go a long ways, I mean if we could even trim 

that in half, because somebody is paying for that and basically it 

is the taxpayers that are paying for that $53 billion. 

Those who use alcohol before age 15 are four times more likely 

to become alcohol-dependent. The thing I think that I would like 

to emphasize here is that there is a physiological and psychological 

component. When you are 12 and 13 and 14, 15, that is way different in the use of alcohol than if you are 21, 22, 23 years of age. 

It has an entirely different reaction on the human body and on the 

brain, and these are the kids that we are dealing with. 

Underage drinkers consume nearly twice as much alcohol per occasion as adults and that is a binge drink, and oftentimes what 

they do is they drink to get drunk. They don’t drink to be sociable, 

they drink to get drunk. 

Alcohol is the most widely used drug among America’s young 

people, yet the Federal Government spends 25 times more on prevention of illicit drug use by young people than on prevention of 

underage drinking, so it is our biggest problem. And yet we spend 

6

1/25th of our prevention dollars on alcohol, which seems a little bit 

skewed as far as I am concerned. 

In May of 2001 the General Accounting Office released a report, 

and the report provided concrete evidence that, No. 1, the Federal 

Government’s approach to youth alcohol prevention is disjointed, 

and, No. 2, funding for alcohol youth prevention is woefully inadequate. 

So as Ms. Woolsey mentioned, we are really concerned to see the $30 million for alcohol abuse reduction zeroed out in the ’05 budget. Again, talking about the budget process, we realize there’s going 

to be casualties, but if you can do something to reduce a $53 billion 

taxpayer bill by spending $30 million, it might be money well 

spent. 

Then also, September 2003, the National Academy of Science reported and they recommended this, a national adult-oriented media 

campaign as the centerpiece of Federal efforts to prevent underage 

drinking. The problem is that so many adults actually are sometimes relieved if their child uses alcohol, because they say if they 

are using alcohol, they are not going to use anything else. Well, 

anybody who knows anything about this problem realizes that kids, 

once they become addicted will grab anything they can. They don’t 

start with meth. They don’t start with cocaine. They start with alcohol, sometimes with marijuana and then it goes from there. So 

we need to educate adults as to what is going on out there. 

Secondly, the alcohol industry should strengthen its current voluntary advertising codes, refrain from marketing practices that 

have substantial appeal to youth and be more careful to place 

under ads to reduce youthful exposure. 

Then, third, the need for better Federal coordination and assistance to states and local communities. 

Lastly, let me just say this. I know there are representatives of 

the alcohol industry here and I think many of you do some great 

things. I know your intentions are very good but I would have to 

confess some skepticism in regard to some of the claims that people 

in alcohol industry have made. 

For example, the director of product development at AnheuserBusch, in commenting on Bacardi Silver, said this: ‘‘This beauty of 

this category is that it brings in new drinkers, people who really 

don’t like the taste of beer. Industry trade reporters call these beverages teeny-bopper sweet drinks,’’ so they appeal heavily to underage drinkers. 

A recent Monitoring the Future survey indicates that 50 percent 

of high school seniors have consumed Alco-Pops, which taste like 

soda pop, which, again, appeals to youth to drink. Malibu Rum has 

U-Shaggy to promote its products. Shaggy won two Teen Choice 

awards in 2001 and recently Anheuser-Busch assigned Sergio Garcia, age 22, to a Michelob sponsorship agreement, and the Beer Institute marketing advertising code stipulates models and actors 

used in ads should be a minimum of 25 years old and on and on 

and on. 

Beer advertisement providing steady exposure to talking animals, pop culture, immature humor, encourages underage drinking. 

So anyway, these are some of the concerns I have and I want to 

thank you witnesses for being here today. I look forward to hearing 

7

your thoughts and suggestions of how we can strengthen underage 

drinking prevention programs and again, Mr. Chairman, appreciate 

your having this hearing. 

Chairman CASTLE. Thank you, Mr. Osborne. 

We will now turn to our witnesses, and we have a very distinguished panel of witnesses before us today. I will go through all the 

introductions and then we will go through the format, how we will 

proceed. 

The first speaker will be the Honorable Susan Molinari, who is 

currently the chairman of the Century Council, a not-for-profit organization that seeks to fight drunk driving and underage drinking. She is also president and CEO of the Washington Group. Previously Congresswoman Molinari represented a congressional district in New York from 1990 to 1997, where she was elected to the 

Republican majority leadership. She is the chair of the Ripon Educational Fund and serves as a national spokesperson for Americans 

for Consumer Education and Competition, and she was a very successful Member of Congress when she was here, and we welcome 

her back. 

All of you will have 5 minutes to speak. Former Members of Congress only get 1 minute. 

[Laughter.] 

Chairman CASTLE. So she will be a little bit limited in what she 

says. 

And I understand that Mr. Osborne would like to introduce the 

next witness on our panel today, and I yield to him for that purpose. 

Mr. OSBORNE. Well, it’s my pleasure to introduce Bob Newton. I 

met Bob 36 years ago. He was at Cerritos Junior College in California, played a little football there, came to the University of Nebraska in 1969 and played there in 1969-70 and was an All-American player at Nebraska, went on to play with the Chicago Bears 

from 1971 through 1976, Seattle Seahawks from 1977 to 1982—I 

may have those years off a little bit, but he spent 11 years in pro 

football. 

In 1983 he came back to University of Nebraska and eventually 

got a master’s degree, went through some procedures he may tell 

you about, and eventually became a drug and alcohol counselor, 

worked for Lincoln Council on Alcohol and Drugs, later went to Seattle, worked as a drug counselor out there, worked with the 

Seahawks in a capacity as a drug and alcohol counselor, and now 

he works with Betty Ford as the director of business development. 

And he also is a certified drug and alcohol counselor, does a lot of 

speaking around the country, and he knows this issue inside and 

out, so I am glad that he could be here today. 

Chairman CASTLE. Thank you, Mr. Osborne, and nice to have 

you here, Mr. Newton. 

Our next witness is Mrs. Wendy J. Hamilton. She is currently 

the national president of Mothers Against Drunk Driving, where 

she has served since 2002. She began her efforts with MADD after 

three separate drunk driving crashes occurred within her family, 

and prior to her current position, Mrs. Hamilton served MADD in 

several positions, including vice president of victim issues, vice 

president of field issues, and as public policy liaison. 

8

Next will be Jacqueline Hackett, who has already been mentioned. Ms. Hackett is currently a senior at Souderton Area High 

School in Souderton, Pennsylvania, where she participates in various activities—quite a few activities, as a matter of fact. She 

serves on the student leadership council for Students Against Destructive Decisions. Additionally, she is a DARE role model as well 

as a member of the Just Say No Traveling Show. 

Ms. Hackett has been recognized in Who’s Who Among American 

High School Seniors and is a member of the National Honor Roll 

and the National Honor Society. 

Our final witness will be Mrs. Francine Katz. Mrs. Katz is the 

vice president of corporate communications at Anheuser-Busch 

Companies, Incorporated. Her duties include overseeing the departments responsible for Anheuser-Busch’s alcohol awareness and 

education programs for both underage and adult audiences as well 

as the company’s archives and library. 

Prior to joining Anheuser-Busch Mrs. Katz practiced law for 5 

years in St. Louis, where she specialized in general corporate law. 

She is a member of various boards, including St. Louis University, 

the Mary Institute and County Day School, and the St. Louis Children’s Hospital Developmental Board. 

Let me just say before the witnesses begin to testify that the 

whole panel will testify and then we will have questions back and 

forth from the members up here. It is a 5-minute limit in both instances. 

Let me apologize. As some of you may know, we all serve on 

more than one Committee and I am serving on the Financial Services Committee and Mr. Alan Greenspan is testifying there, and it 

is time for me to ask him questions, and try to straighten out our 

economy, so I am going to run over there for awhile, and turn this 

over to Mr. Osborne as we proceed with our witnesses. 

With that, we will turn to Susan Molinari. 

STATEMENT OF HON. SUSAN MOLINARI, CHAIRMAN, THE 

CENTURY COUNCIL, WASHINGTON, D.C. 

Ms. MOLINARI. Thank you very much, Chairman Castle and 

other members of this Committee. It is truly a pleasure for me to 

be here. I will be on the other side of the podium than when Congressman Boehner—Chairman Boehner and I served many years 

together on this Committee, and it truly is an honor to be back 

here. 

May I say that I would not be surprised to come back here in 

a few short years and find Ms. Hackett sitting on the other side 

of this dais herself, based on the background that she has accrued 

for herself at such a young age. 

I am delighted to be here today as a former Member of Congress, 

but very important to today’s mission as chairman of the Century 

Council. The Century Council is an independent, national, not-forprofit organization with two missions—fighting drunk driving and 

underage drinking. It is headquartered here in Washington, D.C. 

and is funded by America’s leading distillers. Our council’s mission 

is to promote responsible decisionmaking regarding drinking or not 

drinking of beverage alcohol and to discourage all forms of irresponsible consumption through education, communications, workVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00012 Fmt 6633 Sfmt 6602 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
9

ing with law enforcement, and in conjunction with other program 

partners. 

Now since 1933 the distilled spirits industry has initiated and 

supported programs designed to fight alcohol abuse. In the testimony I have submitted I have provided you examples of those efforts in greater detail. 

Today, let me talk about the Century Council, which was formed 

in 1991 and is funded by Allied Domecq Spirits and Wine, North 

America, Bacardi USA, Brown Forman, DIAGEO, Future Brands, 

LLC, and Pernod Ricard USA. They have invested together more 

than $130-140 million to support the council’s efforts to develop 

and implement alcohol education and prevention programs. 

We posted over 2000 events to launch our programs. Just launching our programs in communities across the nation, bringing them 

to millions of parents, kids, educators, law enforcement officials, 

and traffic safety professionals. 

We are joined and work in conjunction with an independent advisory board of distinguished leaders in business, government, education, medicine and all other relevant disciplines to assist the 

counsel in development of its programs and its policies. 

Now the council’s education efforts start in middle school and 

continue on through college—programs such as the Ready or Not 

program, which is a video-based program currently being utilized 

in boys’ and girls’ clubs across the country. 

The Brandon Silveria Make the Right Choice is a speaking tour 

by a young man who was involved in an alcohol-related crash in 

high school. Parents, You’re Not Done Yet is a brochure that encourages parents to talk with their kids before they leave for college about the dangers of underage drinking, very much to your 

point, Congressman Osborne. 

Cops in Shops is a cooperative effort involving local retailers 

such as the ones Congresswoman Woolsey talked about and law enforcement designed to deter minors from attempting to purchase alcohol illegally and adults who purchase alcohol for minors. 

Our latest, Alcohol 101 Plus, is an innovative CD-ROM program 

aimed at helping students make safe and responsible decisions 

about alcohol on college campuses. 

In fact, many Members of Congress have participated in, I think 

close to 200 now, and have shared these programs with their constituents, such as the Brandon program, which was a program that 

I used in my high schools when I was a Member of Congress and 

was my first introduction to the council’s good work. 

Now important progress has been made in reducing underage 

drinking over the past few decades. Implementation of effective 

programs has resulted in fewer alcohol-related deaths and injuries 

among youth, but clearly, and we are grateful for your presence 

here today because so much more needs to be done. 

The 2003 Monitoring the Future study revealed that alcohol consumption was relatively unchanged in 2003, unfortunately, after 

declining in 2002. Despite the lack of significant decrease in consumption, high school seniors who reported daily drinking in the 

past months declined 32 percent proportionately, but despite this 

notable progress, as you stated very correctly, Congressman 

10

Osborne, underage drinking levels, particularly in a targeted segment, remains unacceptably high. 

Research conducted by Teenage Research Unlimited and 

Wirthlin Worldwide for the Century Council revealed additional 

alarming facts about underage drinking and I think several of you 

mentioned it in your opening statements today. Sixty-five percent 

of youth who drink reported obtaining alcohol from family and 

friends. A separate survey conducted by Wirthlin revealed that a 

majority of parents believe family and friends are also the leading 

source of alcohol for today’s youth. 

Although this number is still unacceptable, it is important to 

note that this research indicates only 7 percent of youth who drink 

report obtaining alcohol from a store, bar or club that does not 

check ID. Other sources include fake IDs and asking strangers outside the store to help them obtain alcohol. 

Now encouragingly but indicates that we have a long way to go, 

research also shows that parents are the most influential factor in 

a child’s decision not to drink. According to recent data such as the 

2002 Roper Youth Report, 71 percent of youth identify their parents with having the most influence on their decisions as to whether to drink alcohol or not. Friends and peers are a distant second. 

Now these reports confirm the council’s longstanding belief that 

parents are keys to keeping alcohol out of the hands of kids, which 

is why so many of our programs are directed toward the parents 

of young people. 

Working together, the council believes underage drinking programs should be data-driven, developed by professionals in the 

field, and why we distribute it to parents, educators and youths. 

We are therefore constantly conducting research and evaluation to 

develop our programs and determine its effectiveness. 

Our education efforts are developed by recognized professionals 

in the education field, reviewed by practitioners and an evaluation 

is currently built into every program that we implement. 

For instance, our Cops and Shops program, implemented in 42 

states around the nation, was identified by the Department of Justice publication as a promising practice for reducing attempts for 

purchase of underage youth. The evaluation found that following 

the program launch students were more inclined to believe that 

someone under 21 would be caught and arrested for illegally purchasing beverage alcohol. 

Now based on findings, Congressman Osborne, that you referred 

to, which breaks all of our hearts, education now needs to begin as 

early as 10-years-old. Our newest education program that will be 

released later this year focuses on middle school students, their 

parents and educators. Let me assure you that in going to middle 

schools and developing his agenda, we are working with various 

government agencies including the United States Department of 

Education, NIAAA, SAMHSA and the Centers for Disease Control 

and Prevention. 

We are also working with educational groups like the American 

School Counselors Association, the National Secondary School Principals Association, the National Middle Schools Association, and 

the National Latino Children’s Institute. We look forward to comVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00014 Fmt 6633 Sfmt 6602 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
11

ing back maybe individually in your office sharing the depth and 

breadth of these programs with you. 

Now as I conclude my remarks, I would like to ask you to watch 

a very brief PowerPoint presentation we prepared that gives an 

overview of some of our programs. While they are going on on the 

screen, let me just conclude that we all believe that underage 

drinking is an issue that requires a sustained response using effective strategies and tactics. 

America’s leading distillers have from the beginning recognized 

this fact and have proactively contributed to this activity by contributing to the Century Council through their efforts on the Distilled Spirits Council and their own individual company efforts. 

As the Committee attempts to develop strategies to reduce and 

prevent underage drinking, I thought it important to convey to you 

what we have done in the past, what we are currently doing and 

what we will continue to do in the future to ensure that underage 

drinking is not tolerated. 

The Century Council looks forward to working with you, and let 

me conclude, Chairman, as a member of the Century Council but 

particularly as a mother of a five and a 7-year old, in these crazy 

days of much demands on all of your schedule, to all of you who 

are sitting here today, we are very grateful for your taking a national focus on this problem. Thank you. 

[The prepared statement of Ms. Molinari follows:]

Statement of Hon. Susan Molinari, Chairman, The Century Council 

Good morning Chairman Castle and other distinguished members of this Committee. My name is Susan Molinari and I am the Chairman of The Century Council. 

I am pleased to present testimony to the Committee on this important issue. As a 

former Member of Congress, it’s an honor to be back albeit on the other side of the 

table. 

The Century Council is an independent, national not-for-profit organization dedicated to fighting drunk driving and underage drinking. Headquartered in Washington, D.C., and funded by America’s leading distillers, the Council’s mission is to 

promote responsible decision-making regarding drinking, or not drinking, of beverage alcohol and to discourage all forms of irresponsible consumption through education, communications, law enforcement and other programs. 

Since 1933, the distilled spirits industry has initiated and supported programs designed to fight alcohol abuse. These programs have spanned throughout the decades. 

For example, in the 1960s, the distilled spirits industry funded the development of 

alcohol education sourcebooks, including Alcohol Education for Classroom and Community for high school and college teachers. Distillers also provided a series of 

grants to the National Education Association to develop Learning About Alcohol, a 

popular and widely used text. 

In the 1970s, the distillers partnered with the National Football League (NFL) 

and the Education Commission of the States for several consecutive seasons to cosponsor national TV and radio messages helping parents educate young people 

about alcohol. In the 1980s, distillers also partnered with the NFL and the Education Commission of the States to develop Straight Talk About Alcohol, a booklet 

designed to help parents and teenagers improve their communications on the subject of alcohol. In that decade, distillers also were active sponsors of SADD, Students 

Against Driving Drunk, and also co-sponsored with DOT the ‘‘Friends Don’t Let 

Friends Drive Drunk’’ campaign. 

Formed in 1991, The Council’s funding companies (Allied Domecq Spirits & Wine 

North America, Bacardi USA. Inc., Brown–Forman, DIAGEO, Future Brands LLC, 

and Pernod Ricard USA) have invested more than $130 million to support the Council’s efforts to develop and implement alcohol education and prevention programs. 

To date, we have hosted nearly 2,000 events to launch our programs in communities 

across the nation bringing them to millions of parents, kids, educators, law enforcement officials and traffic safety professionals. 

12

An independent Advisory Board comprised of distinguished leaders in business, 

government, education, medicine and other relevant disciplines assists the Council 

in its’ development of programs and policies. Additionally, the Council maintains advisory panels in the areas of education and traffic safety that provide related guidance. The Council’s education efforts start in middle school and continue through college. Programs such as Ready or Not, a video-based program utilized in Boys and 

Girls clubs across the country; Brandon Silveria’s, Make the Right Choice, a speaking tour by a young man who was involved in an alcohol-related crash in high 

school; Parents You’re Not Done Yet, a brochure that encourages parents to talk 

with their kids before they leave for college about the dangers of underage drinking; 

Cops in Shops a cooperative effort involving local retailers and law enforcement designed to deter minors from attempting to purchase alcohol illegally and adults who 

purchase alcohol for minors; and Alcohol 101 Plus, an innovative, interactive CD–

ROM program aimed at helping students make safe and responsible decisions about 

alcohol on college campuses are widely used across the country. Other programs 

such as SPEAK–UP (a joint effort with the National Collegiate Athletic Association), 

and Promising Practices (a joint effort with George Mason University) and are also 

in use on our nation’s college campuses. In fact, many Members of Congress have 

participated in and shared these programs with their constituents, such as our 

Brandon program which is how I was first introduced to The Century Council’s good 

work as a Member of Congress. 

Underage drinking is an issue where we must work together. Important progress 

has been made in reducing underage drinking over the past few decades. The implementation of effective programs has resulted in fewer alcohol-related deaths and injuries among youth but more can be done. 

The 2003 Monitoring the Future Study revealed that alcohol consumption was relatively unchanged in 2003, after declining in 2002. Despite the lack of significant 

decrease in consumption, high school seniors who reported daily drinking in the 

past month declined 32% proportionally from 70% in 1982 to 48% in 2003. Despite 

this notable progress, underage drinking levels remain unacceptably high. 

Research conducted by Teenage Research Unlimited and Wirthlin Worldwide for 

The Century Council revealed additional alarming facts about underage drinking in 

America today: 65 percent of youth who drink report obtaining alcohol from family 

and friends. A separate survey conducted by Wirthlin revealed a majority of parents 

believe family and friends are also the leading source of alcohol for today’s youth 

as well. 

Although still unacceptable, it is important to note that this research indicates 

only 7 percent of youth who drink report obtaining alcohol from a store, bar or club 

that does not check identification. Other sources include fake IDs and asking 

strangers to buy alcohol. 

Research also shows parents are the most influential factor in a child’s decision 

not to drink. According to the last several Roper polls, such as the 2002 Roper 

Youth Report, 71% of youth identify their parents as having the most influence on 

their decision whether to drink alcohol or not. Friends and peers are a distant second. These reports confirm The Council’s longstanding belief in the important role 

that parents play in keeping alcohol out of the hands of kids. 

The Century Council also believes collective action can have a greater impact than 

individual efforts. We involve all sectors of the community including beverage alcohol wholesalers and retailers, law enforcement, public officials, educators, insurers, 

health care professionals and private citizen organizations in the fight against 

drunk driving and underage drinking. 

Working together, the Council also believes underage drinking programs should 

be data-driven, developed by professionals in the field and widely distributed to parents, educators, and youth. We therefore, constantly conduct research to assist us 

in developing new programs and to gauge the effectiveness of our efforts. 

While many organizations simply identify the problem, identifying the problem is 

not enough. The Council’s education efforts are developed by recognized professionals in the field, reviewed by practitioners, and evaluation is currently built into 

every program. For instance, our Cops in Shops program, implemented in 42 states 

around nation, was identified in a Department of Justice publication as a promising 

practice for reducing attempts to purchase by an underage youth. The evaluation 

found that following the program launch, students were more inclined to believe 

that someone under 21 would be caught and arrested for illegally purchasing beverage alcohol. 

Alcohol 101 is another example. Requested by more than 1500 college campuses 

throughout the nation and winner in two categories of the prestigious FREDDIE 

Awards, Alcohol 101 was recently highlighted in the National Academy of Sciences 

13

report as being ‘‘independently evaluated with purposeful sampling.’’ The independent evaluation found that the Alcohol 101 CD generates a significant increase 

in individuals’ intent to better regulate their future behavior. 

The Council updated and released the successful Alcohol 101 last year in the form 

of Alcohol 101 Plus an innovative, interactive CD–ROM program aimed at helping 

students make safe and responsible decisions about alcohol on college campuses. Set 

on a ‘‘virtual campus,’’ Alcohol 101 Plus combines the core elements of the Alcohol 

101 program, with new content targeted to at-risk populations—first year students, 

Greeks, student-athletes, and judicial policy offenders. 

The program’s realistic scenarios highlight the specific issues, challenges, and decisions these groups face when it comes to alcohol in a college setting and provides 

students and educators with the opportunity for reflection and discussion. A special 

edition for high school students is also available to educators nationwide. 

All of the Council’s programs highlight the need for parents to be involved in the 

education of today’s youth. The Council routinely commissions related research, 

highlighting issues such as how underage youth access alcohol and when and where 

alcohol education should be conducted. It is also important to note that many of the 

Council’s programs are available in Spanish and our Ready or Not program has a 

Native American version. 

One of the Council’s strengths is building effective coalitions for change. Our educational programs have been developed and distributed in cooperation with organizations such as the National Institute on Alcohol Abuse and Alcoholism (NIAAA), 

the U.S. Department of Education and the National Collegiate Athletic Association 

(NCAA). 

Based on research that says that alcohol education should begin as early as the 

age of 10, our newest educational program will be released later this year and focuses on middle school students, their parents and educators. In developing this effort, we are working with various government agencies including the U.S. Department of Education, NIAAA, the Substance Abuse and Mental Health Services Administration, and the Centers for Disease Control and Prevention. 

We are also working with educational groups such as the American School Counselor Association, the National Secondary School Principals Association, the National Middle School Association, and the National Latino Children’s Institute. We 

look forward to sharing these program materials with you later this year. 

Underage drinking is an issue that requires a sustained response using effective 

strategies and tactics. America’s leading distillers have, from the beginning, recognized this fact and have proactively contributed to reducing this activity through 

The Century Council, The Distilled Spirits Council and their own individual company efforts. As the Committee attempts to develop strategies to reduce and prevent 

underage drinking, I thought it important to convey to you what we have done in 

the past, are currently doing and will continue to do in the future to ensure that 

underage drinking is not tolerated. 

I have also enclosed an overview of the Council that provides some background 

information. The Century Council looks forward to working with you to reduce underage drinking. Once again, thank you for your good work and for the opportunity 

to testify today. 

[Attachments to Ms. Molinari’s statement follow:]

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Mr. OSBORNE. [presiding] Thank you very much. 

I would like to remind the witnesses that they have 5 minutes 

and you have a green light, a yellow light comes on when you have 

1 minute left, and the red light is at 5 minutes, so we would appreciate it if you would try to adhere to those timelines. Bob. 

STATEMENT OF ROBERT L. NEWTON, DIRECTOR, BUSINESS 

DEVELOPMENT, BETTY FORD CENTER, RANCHO MIRAGE, 

CALIFORNIA 

Mr. NEWTON. I guess it’s Mr. Vice Chairman and Subcommittee 

members, good morning. I have a hard time not calling you 

‘‘Coach,’’ so excuse me. For 36 years I have been calling you that. 

I am very appreciative of that. 

I am very grateful to be here this morning and on behalf of the 

Betty Ford Center and the Partnership for Recovery. As Coach 

Osborne was sharing some of my background, I did play in the 

NFL for 11 years for the Bears and the Seahawks, and after a distinguished college career at the University of Nebraska. I was released from the Seahawks in September, 1982, excuse me. 

In July 1983 I was admitted to an alcoholism/drug treatment 

center in Monroe, Washington, diagnosed as a late stage alcoholic/

drug addict. That first week I was in that treatment center at age 

33, I was extremely in shock. One of the aspects that I learned in 

that treatment center is at age 13 is when I had my first beer. It 

was a Saturday afternoon, and my best friend offered it to me that 

he had stolen from his parents. I didn’t know how to get out of that 

situation, and that was the first instance that I felt peer pressure. 

I had a few more beers that day, and I ended up getting very 

sick and it was a very toxic chemical to my body, but I failed to 

heed that warning. I went into high school and I continued to drink 

heavily with my friends, and I was raised with a lot of mixed messages. 


91726.018
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My father had a severe problem with alcohol, as did most of my 

uncles on my mother’s and father’s side. Alcoholism was very prevalent in my family. All the men drink. It was a mixed message to 

me. I thought drinking alcohol, especially beer, had something to 

do with being a man and being mature. 

I continued this behavior and got my first DUI at age 17. I ended 

up getting more, several DUIs. I am very grateful today that I 

didn’t kill somebody under the influence of alcohol. 

Also when I was in that treatment center, I became aware of how 

ignorant our society is about alcohol problems and alcoholism. I 

kind of made a commitment that one of these days—I was in treatment—that I was going to try to help educate people about alcohol 

problems and alcoholism and drug addiction. 

I became a certified counselor in 1988 and I started working in 

schools. I went to many schools and gave many presentations and 

seminars, trying to build awareness about alcohol and other drugs. 

I heard a lot of statistics this morning and they were very, very 

well presented. But one of the ones I came across, preparing for 

this, is that 38 percent of eighth grade female girls who attempted 

suicide were heavy drinkers of alcohol, versus 11 percent of eighth 

grade girls who did not drink alcohol. I think it is very obvious 

young people do not understand that alcohol is a very powerful depressant on the nervous system and a very powerful drug. 

A lot of times I hear that parents are responsible. We’ve got 6 

million kids living with an impaired parent that has a problem 

with alcohol or drug addiction. There’s no way they are going to get 

an understanding, a clear message that is going to prevent them 

from using. 

One of the reasons that I used alcohol is to help me with the 

emotional turmoil I was having with my father because of his 

drinking. 

A lot of you said, well, Bob, did alcohol hurt you? I mean, you 

went on and played for Nebraska, and you played in the NFL. I 

never reached my potential as a football player. Alcohol caused 

major negative legal consequences in my life, with DUIs. It was a 

major contributor to a divorce, and financial ruin. So it did impair 

my life, even though I played football for a long time. 

As a student assistance program counselor for a local high school 

in Tacoma, Washington, I came—I was able to observe many young 

kids get help with early intervention and I can’t tell you—a lot of 

these kids were coming from families that had alcohol problems 

and they had a chance to get counseling and treatment. 

A lot of these kids, as Coach Osborne mentioned, were addicted 

already at 15 or 16 years old, and I have seen kids as young as 

12 having a severe problem with addiction with alcohol and other 

drugs. I just feel our society is continuing to send a mixed message 

to children, to young people. I don’t like that alcohol and sports are 

interrelated in every sporting event. I think that is the wrong message for young people. I never saw alcohol improve an athlete’s career. I did see alcohol ruin many athletes’ careers. 

To sum up, what would I suggest to Congress, what we can do? 

You know, inaction is not working. Not taking action is hurting us. 

We need to—I am in full support of the NAS recommendations, especially that we have a Federal strategy for prevention and interVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00037 Fmt 6633 Sfmt 6602 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
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vention to help young people and an excise tax to alcohol to help 

the media campaign to educate our society, especially adults, because as Wendy said, a lot of the alcohol is accessed through parents and adults, and so they need as much education as our adolescents. 

I thank you for having me here today. Thank you very much. 

[The prepared statement of Mr. Newton follows:]

Statement of Robert L. Newton, Director, Business Development, Betty 

Ford Center, Rancho Mirage, California 

The Betty Ford Center is a non-profit licensed addiction hospital in Rancho Mirage, California. Mrs. Ford opened the facility in October 1982 to help those suffering from alcoholism and other drug addiction and their families. The center has 

helped over 61,000 people since its opening. Levels of care provided at the Betty 

Ford center include: inpatient care, residential day treatment, and intensive outpatient services. We have specialty programs including our licensed professional 

program, family and children’s programs. 

The Substance Abuse and Mental Health Services Administration (SAMHSA) reports that more than 6 million children live with at least one parent who abuses 

or is dependent on alcohol or an illicit drug. The Betty Ford Center’s Children’s Program attempts to help children whose parents have struggled with addiction by providing a program where they can learn problem-solving, coping and self-care strategies. 

The Betty Ford Center is a member of the Partnership for Recovery (PFR), a public policy coalition comprised of nine of the nation’s leading alcohol and drug addiction treatment providers and the field’s trade association, the National Association 

of Addiction Treatment Providers (NAATP). Members include: the Betty Ford Center, Bradford Health Systems, Caron Foundation, Cumberland Heights, Father Martin’s Ashley, Gateway Rehabilitation Center, Hazelden Foundation, NAATP, Sierra 

Tucson, and Valley Hope Association. The PFR was formed in 1997 because the 

Centers share a common philosophy in the treatment and care of individuals and 

their families suffering from chemical dependency and share a common interest in 

shaping policy that affects those in or seeking recovery. The treatment providers 

offer a continuum of care including traditional and intensive outpatient, residential 

inpatient, day or partial care and sub-acute detoxification. Each PFR facility also 

utilizes American Society of Addiction Medicine (ASAM) Patient Placement criteria 

to determine admission, length of stay and discharge for all levels of care. 

BACKGROUND 

I have worked in the chemical dependency field since 1986 as a counselor, educator, and administrator. I have been a CADC [certified alcohol drug counselor] since 

1988. I currently work at the Betty ford center as a business development associate 

and counselor. I’ve also worked in many school systems presenting numerous lectures and seminars regarding prevention and intervention to substance use for students, teachers, administrators and coaches. Some of my work with youth included 

SAP [Student Assistance Program] counseling for a high school in Tacoma, WA. 

where I evaluated adolescents for chemical use, provided individual counseling and 

family education. This work also included training teachers, administrators and 

coaches about signs and symptoms of chemical use problems in the school. The SAP 

experience was extremely insightful and a valuable experience. I was able to provide 

early intervention for numerous young people experiencing alcohol and other drug 

abuse and/or addiction. This early intervention gave the young person an opportunity to seek counseling and/or treatment. I observed many young people turn their 

lives around from the SAP process. I have great concern that the Student Assistance 

Program is diminishing throughout the country because of budget woes. Many 

young people will suffer from not having an SAP on every high school and middle 

school campus. 

The Seattle Seahawks football team also utilized my services as a consultant regarding their alcohol/drug programs. I provided evaluations, individual counseling 

and trainings for players and staff and treatment recommendations. My past work 

also included evaluation specialist and educator for the University of Nebraska athletic department. 

Prior to my work in the chemical dependency field I played in the National Football League for eleven years as an offensive lineman with the Chicago Bears [1971–

1975] and Seattle Seahawks [1976–1981]. I was a team member on the first naVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00038 Fmt 6633 Sfmt 6621 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
35

tional Championship college football team for the University of Nebraska in 1970. 

I was also honored as a consensus All–American offensive tackle in 1970. 

My NFL career ended in 1982 because of my alcoholism and other drug dependencies. I entered alcoholism treatment in July 1983 and I’m very grateful that I 

have been clean and sober since July 12, 1983. One of the aspects I learned about 

my alcoholism while I was in treatment is the mixed messages I received as a young 

teenager about alcohol use. I had my first drink of alcohol [beer] at age 13 as a result of peer pressure from one of my friends. I had a few other beers that afternoon 

and became very sick. But I did not heed this warning and continued to drink 

through high school because I felt drinking alcohol had something to do with being 

mature and being a man. Again, I had received confusing messages about alcohol 

from my friends and alcohol advertisements and did not have the leadership at 

home from my family because my dad had a severe problem with alcohol. Although 

I had a successful college football career and played a long time in the NFL, I never 

played up to my potential and alcohol use caused me to be cut from the Seahawks. 

Alcohol caused major legal problems in my life regarding DUI’S. I had my first DUI 

at age seventeen. Alcohol was a big factor in my divorce and severely impaired my 

physical and mental health. 

THE SCOPE OF THE UNDERAGE DRINKING PROBLEM 

Today I feel our young people are still receiving mix messages regarding alcohol. 

Underage drinking is a serious widespread problem in America that deserves immediate Congressional action. Approximately 10.7 million underage Americans, 28.8 % 

of the 12 to 20 age group, reported drinking alcohol in the month prior to being surveyed by the 2002 National Survey on Drug Use and Health and 7.2 million of those 

teens are classified as binge drinkers.1 Furthermore, underage drinkers are respon- sible for almost 20% of all alcohol consumed in the United States, with $22.5 billion 

spent on alcohol in 1999.2

Teens and adults incorrectly view alcohol as less harmful than other drugs and, 

while many Americans view teen drinking as a right of passage, we cannot ignore 

the serious long and short-term consequences associated with illegal underage 

drinking. 

UNDERAGE DRINKING AND ILLICIT DRUG USE ARE INEXTRICABLY 

LINKED TO YOUTH SEXUAL ASSAULT AND SUICIDE 

As I can tell you first hand, underage drinking and alcohol abuse can result in 

serious negative consequences in the lives of our nation’s youth. Early experimentation with alcohol puts teens at a greater risk for developing a problem with alcohol and/or substance abuse. A study released just last month found that the basis 

for adult substance abuse has been generally established for a person by the time 

he or she finishes high school.3 Youth who begin drinking before age 15 are four 

times likelier to develop alcohol dependence than those who begin drinking at age 

21.4 Furthermore, alcohol use strongly associates with illicit drug use and 30.7% of 

heavy drinkers aged 12 and older concurrently use illicit drugs.5 Thus, the Partnership for Recovery and the Betty Ford Center applaud the Office of National Drug 

Control Policy (ONDCP)’s new ad campaign that debuted during the Super Bowl 

that links youth alcohol consumption with substance abuse. ONDCP reports that 

this ad ranked as the number one Super Bowl ad among viewers aged 17 and under 

and we hope that additional ads will be forthcoming. 

Underage drinking can damage developing brains and put our children at higher 

risk for sexual assault and suicide. For example, one study found that 37% of eighth 

grade females who drank heavily reported attempting suicide, compared with 11% 

who did not drink. NIAAA reports that ‘‘underage alcohol use is more likely to kill 

young people than all illegal drugs combined6 and in 2002, 24% of drivers ages15 

to 20 years old who were killed in crashes were intoxicated.7 We need to tackle this 

problem before it destroys or ends the lives of any more American children. 

THE ECONOMIC CONSEQUENCES OF UNDERAGE DRINKING 

The economic consequences associated with underage drinking are staggering. 

The Institute of Medicine and National Research Council (IOM/NRC) report released last September found that underage drinking costs the nation an estimated 

$53 billion annually in losses stemming from traffic fatalities, violent crime, and 

other behaviors that threaten the well-being of America’s youth.8 If this cost were 

shared equally by each congressional district, the amount would approximately total 

more than $120 million per district.9

RECOMMENDATIONS 

Congress has the opportunity to help curtail underage drinking—a problem that 

will not go away on its own. The IOM/NRC report made several recommendations 

36

on necessary steps to reduce underage drinking. The Betty Ford Center and the 

PFR urge Congress to act as swiftly as possible to enact these recommendations. 

While I realize that not all of the recommendations are within the purview of this 

Committee, I believe they deserve Congressional attention. 

REFORM ADVERTISING 

• Alcohol companies, advertising companies, and commercial media should refrain 

from marketing practices (including product design, advertising, and promotional techniques) that have substantial underage appeal and should take 

reasonable precautions in the time, place, and manner of placement and promotion to reduce youthful exposure to other alcohol advertising and marketing 

activity 

• The alcohol industry trade associations, as well as individual companies, should 

strengthen their advertising codes to preclude placement of commercial messages in venues where a significant proportion of the expected audience is underage, to prohibit the use of commercial messages that have substantial underage appeal, and to establish independent external review boards to investigate 

complaints and enforce the codes 

• Congress should appropriate the necessary funding for the U.S. Department of 

Health and Human Services to monitor underage exposure to alcohol advertising on a continuing basis and to report periodically to Congress and the public. The report should include information on the underage percentage of the exposed audience and estimated number of underage viewers of print and broadcasting alcohol advertising in national markets and, for television and radio 

broadcasting, in a selection of large local or regional markets 

FUND HHS UNDERAGE DRINKING MEDIA CAMPAIGN 

• The federal government should fund and actively support the development of 

a national media effort, as a major component of an adult-oriented campaign 

to reduce underage drinking 

• Intensive research and development for a youth-focused national media campaign relating to underage drinking should be initiated. If this work yields 

promising results, the inclusion of a youth-focused campaign in the strategy 

should be reconsidered 

DEVELOP A FEDERAL STRATEGY TO PREVENT UNDERAGE DRINKING 

• A federal interagency coordinating committee on prevention of underage drinking should be established, chaired by the secretary of the U.S. Department of 

Health and Human Services 

• The annual report of the secretary of the U.S. Department of Health and 

Human Services on underage drinking should include key indicators of underage drinking 

• The Monitoring the Future (MTF) Survey and the National Household Survey 

on Drug Use and Health (NSDUH) should be revised to elicit more precise information on the quantity of alcohol consumed and to ascertain brand preferences of underage drinkers 

RAISE ALCOHOL EXCISE TAXES 

• Congress and state legislatures should raise excise taxes to reduce underage 

consumption and to raise additional revenues for this purpose. Top priority 

should be given to raising beer taxes, and excise tax rates for all alcoholic beverages should be indexed to the consumer price index so that they keep pace 

with inflation without the necessity of further legislative action 

SUPPORT COMMUNITY MOBILIZATION EFFORTS 

• Community leaders should assess the underage drinking problem in their communities and consider effective approaches—such as community organizing, coalition building, and the strategic use of the mass media—to reduce drinking 

among underage youth 

• Public and private funders should support community mobilization to reduce 

underage drinking. Federal funding for reducing and preventing underage 

drinking should be available under a national program dedicated to communitylevel approaches to reducing underage drinking, similar to the Drug Free Communities Act, which supports communities in addressing substance abuse with 

targeted, evidence-based prevention strategies 

STRENGTHEN LAW ENFORCEMENT EFFORTS 

• States should strengthen their compliance check programs in retail outlets, 

using media campaigns and license revocation to increase deterrence 

37

• States and localities should implement enforcement programs to deter adults 

from purchasing alcohol for minors 

• States should facilitate enforcement of zero tolerance laws in order to increase 

their deterrent effect 

• Local police, working with community leaders, should adopt and announce policies for detecting and terminating underage drinking parties 

I understand that Representatives Frank Wolf (R–VA), Lucille Roybal–Allard (D–

CA), and Zach Wamp (R–TN) intend to introduce legislation containing a Office of 

Public Health and Science and U.S. Surgeon General funded media campaign aimed 

at reducing underage drinking. From my own experience, I know that such a campaign would be invaluable for the millions of American youth who are bombarded 

with mixed messages about drinking. 

On behalf of the Betty Ford Center and the Partnership for Recovery, thank you 

for the opportunity to testify today on such an important issue affecting America’s 

youth. We look forward continuing to work with Congress to reduce and prevent underage drinking. Thank you.

1Department of Health and Human Services, Substance Abuse and Mental Health 

Services Administration. (2003). 2002 National Survey on Drug Use and Health. 2Susan E. Foster, et al, ‘‘Alcohol Consumption and Expenditures for Underage 

Drinking and Adult Excessive Drinking,’’ Journal of the American Medical Association. (February 2003): 289:989–995. 3 Alicia Merline, et al, ‘‘Substance Use Among Adults 35 Years of Age: Prevalence, 

Adulthood Predictors, and Impact of Adolescent Substance Use,’’ American 

Journal of Public Health. (January 2004). 4 National Institute on Alcohol Abuse and Alcoholism, National Institutes of Health. 

(1998) NIH News Release. 5Department of Health and Human Services, Substance Abuse and Mental Health 

Services Administration. (2003). 2002 National Survey on Drug Use and Health. 6 National Institute on Alcohol Abuse and Alcoholism. (2003) Alcohol Alert,. 

7 National Highway Traffic Safety Administration, U. S Department of Transportation. Traffic Safety Facts 2002: Young Drivers. (2003) 8 Richard Bonnie, et al. ‘‘Reducing Underage Drinking: A Collective Responsibility’’ 

(September 2003). National Research Council & Institute of Medicine. 9David Levy, et al, (1999) ‘‘Costs of Underage Drinking’’ U.S. Department of Justice. 

Mr. OSBORNE. Thanks, Bob. Ms. Hamilton. 

STATEMENT OF WENDY J. HAMILTON, NATIONAL PRESIDENT, 

MOTHERS AGAINST DRUNK DRIVING 

Mrs. HAMILTON. Thank you, Mr. Chairman, Vice Chairman 

Osborne, and Ranking Member Woolsey for holding this important 

hearing today. My name is Wendy Hamilton. I am the National 

President of Mothers Against Drunk Driving. MADD’s mission is to 

stop drunk driving, support the victims of this violent crime, and 

prevent underage drinking. I am honored to be here testifying on 

this critical public health issue. Your leadership is going to be very 

important in identifying systemic changes that will keep our children safe. 

This is a historic time. With the recent release of the National 

Academy of Sciences report, Congress is developing a strategy to 

prevent underage drinking. The NAS and the nation’s top public 

health researchers examined the problem and my comments today 

will focus on NAS’s science-based solutions to save lives. 

Alcohol is the illegal drug of choice for America’s youth, with 10.1 

million underage drinkers in this nation. Alcohol is a major factor 

in the three leading causes of death of America’s teens. Forty-nine 

percent of high school seniors reported drinking in the last 30 days, 

more than those using marijuana or tobacco combined, and for over 

a decade underage drinking rates have flatlined. 

38

I have submitted for the record a sheet from Monitoring the Future data, which shows that since 1991 this number has not moved. 

In over 10 years it has not moved. 

Teens have easy access to alcohol. They are saturated with irresponsible alcohol ads. Underage drinking laws are not well-enforced and communities often look the other way. The consequences 

of underage drinking are staggering. Research demonstrates that 

the younger children begin to drink alcohol, the more likely they 

are to become alcohol dependent or drive drunk later in life. 

Young drivers constitute 13 percent of the alcohol-involved drivers in fatal crashes and individuals under 21 commit over a third 

of all rapes, robberies and assaults. Half of this is alcohol-related. 

Neuroscience documents that the adolescent brain develops into 

the early 20’s and youth alcohol use stunts physical development 

and functioning of the brain. In addition to the human toll, the 

NAS concluded that the $53 billion price tag appears to be an underestimate of the social costs of underage drinking. In fiscal 2000 the Nation spent approximately $1.8 billion on pre- venting illicit drug use, but only $71.1 million on underage drinking prevention. A 2001 GAO report confirmed that the government’s approach is disjointed and that only 7 percent of total Federal funds available for alcohol and other drug prevention focused 

on underage drinking. 

MADD supports NAS Recommendation 12-1 for a Federal interagency coordinating committee to align Federal efforts to prevent 

underage drinking, and the Department of Education must be a 

key player. NAS reports that education-oriented interventions 

should be implemented within a comprehensive approach, and 

MADD supports NAS Recommendation 6-1, which encourages the 

government to develop a national media campaign to reduce underage drinking that targets adults. Most adults including parents underestimate the dangers of underage drinking and even facilitate 

children’s drinking by allowing access to alcohol. 

This media campaign is necessary to elevate and frame this important issue. Youth who drink remember 10 percent less of what 

they have learned than those who don’t drink. Higher absenteeism 

rates and lower GPAs are associated with great alcohol use. 

The Safe and Drug Free Schools program is the Federal Government’s primary vehicle for reducing drug, alcohol, tobacco use and 

violence. Currently the state grants program has lower funding levels than 1991. The administrations’s fiscal year 2005 request contains $441 million for state grants, $28 million less than 2003. The 

2005 budget request proposes a $30 million slash in alcohol prevention programming, cutting the only K through 12 money within 

Safe and Drug Free Schools that targets alcohol prevention. 

Making underage drinking prevention programs optional for 

schools is a major flaw in our system. This Committee has the opportunity to establish stable ongoing funding for prevention programs committed to reducing underage drinking. MADD supports 

NAS Recommendation 10-2, which urges HHS and DOE to fund 

only evidence-based education interventions. MADD applauds the 

rigorous standards required by SAMHSA and the DOE for programs seeking eligibility into the national registry of effective programs. MADD worked very hard to ensure the effectiveness of its 

39

elementary school program, Protecting You, Protecting Me, an alcohol use prevention curriculum for Grades 1 through 5, was named 

a model program by HHS and is on the national registry of effective programs. 

Scientific evaluation of PYPM has shown that students receiving 

the lessons are more knowledgeable of their brains, more media literate, less likely to ride with a driver who has been drinking, and 

less likely to drink as teens. 

Continued growth of this and other proven programs is necessary 

as we seek to create a culture where underage drinking is not a 

rite of passage. There has to be a long-term commitment to evaluation to ensure that tax dollars are being spent on programs that 

work. 

School-based programs have only modest results if not coupled 

with research-based community prevention interventions. 

MADD designed Youth in Action as a community initiative 

where students work on projects proven to reduce underage drinking. These teams work to change the community environment that 

condones underage drinking, from the store clerk that doesn’t 

check IDs to the adults willing to buy beer for kids. 

Young people have to learn about alcohol in the classroom but 

must also be engaged in community interactions and we urge this 

Committee to allow community-based programs like Youth in Action to be accepted as model programs. 

The alcohol industry has relied on unevaluated, unproven programs to combat underage drinking. NAS reports that it is aware 

of only one industry-sponsored education program that has been 

independently evaluated and further research was suggested on 

that particular program. 

It found that the rest of the industry’s material had no backing 

in science. 

Underage drinkers consume between $11-22 billion worth of alcohol annually. When else would we trust a manufacturer to convince 

customers not to buy their products? Yet for underage drinking, 

many are willing to leave the sole education of our children to the 

alcohol industry. The alcohol industry has not created programs 

that stand up to scientific scrutiny. 

If we don’t put an end to the complacent attitude about underage 

drinking we continue to put our children in harm’s way. Many 

would like to blame parents for this problem, but they are just a 

piece of the puzzle. 

Kids are growing up where alcohol is easy to get, irresponsible 

advertising is everywhere, and underage drinking laws are not well 

enforced. I remember, and I’m sure most of this Committee knows, 

what it is like to have a child leave on a Friday night and just pray 

that they get home safely. That’s what I did every Friday. 

Our nation can no longer pretend that underage drinking is a 

mere rite of passage and harmless. Our children deserve more, and 

as a parent and an activist forever changed by the devastation 

caused by a drunk driver, I urge this Committee to embrace the 

role that you play in expanding youth and community interventions 

through the educational system. Thank you. 

[The prepared statement of Mrs. Hamilton follows:]

40

Statement of Wendy J. Hamilton, National President, Mothers Against 

Drunk Driving 

Good Morning. My name is Wendy Hamilton and I am the National President of 

Mothers Against Drunk Driving. MADD’s mission is to stop drunk driving, support 

the victims of this violent crime and prevent underage drinking. I am honored to 

be here today to testify on the critical public health issue of illegal youth alcohol 

use. I would like to take this opportunity to thank Chairman Castle, Vice Chairman 

Osborne, Ranking Member Woolsey and the entire Subcommittee for holding this 

hearing today. Your leadership will be so important in identifying systemic changes 

that will help keep our children safe from harms caused by underage alcohol use. 

Despite the fact that alcohol kills six and a half times more youth than all other 

illicit drugs combined, there has been minimal attention paid to this public health 

issue. However, it is a historic time in our nation. With the release of the Congressionally mandated National Academy of Sciences / Institute of Medicine (NAS) September 2003 report titled ‘‘Reducing Underage Drinking, A Collective Responsibility,’’ Congress has started working toward the development of a comprehensive 

strategy to prevent underage drinking. The NAS assembled the nation’s top public 

health researchers to examine a problem that has been overlooked for far too long. 

Many of my comments today will focus on the NAS recommendations as the report 

offers proven, science-based solutions that, if implemented, will save young lives. 

The public health and safety communities have been pursuing action at the federal level for many years on this issue, but only now has the necessary national dialogue begun. The NAS report provides a groundbreaking opportunity to help put the 

nation’s number one youth drug problem on the national policy agenda and gives 

our nations’ leaders the impetus for concrete action. All of the NAS recommendations should be seriously considered by Congress, the Administration, and state and 

local leaders. While MADD supports the NAS report in its entirety, my remarks will 

focus on areas in which this committee can have the greatest impact. I applaud your 

commitment to shine the national spotlight on this sorely neglected issue. 

Overview of the Problem 

Without question, alcohol is the most widely used drug among America’s youth. 

It is illegal for people under the age of 21 to drink alcohol, and yet currently there 

are 10.1 million underage drinkers in this nation (2002 National Household Survey 

On Drug Use and Health). Alcohol is a major factor in the three leading causes of 

death of America’s teens: motor vehicle crashes, homicides and suicides. Further, 

underage drinking does not just harm the drinker: half of the people who die in traffic crashes involving underage drinking drivers are people other than the drinking 

drivers. Underage drinking is not harmless fun. There is no such thing as ‘‘responsible’’ underage drinking. 

Progress was made in the 1980’s, most notably with the raising of the minimum 

drinking age to 21—a law that has saved over 20,000 young lives. But we still have 

a national mentality that accepts underage drinking as a mere ‘‘rite of passage,’’ and 

underage drinking rates remain inexcusably high and have not improved for the 

past decade. 

According to 2002 Monitoring the Future data, nearly half (48.6 percent) of all 

high school seniors report drinking in the last 30 days, a much larger proportion 

of youth than those who report either using marijuana (21.5 percent) or smoking 

(26.7 percent). The proportion of high school seniors who reported drinking in the 

last 30 days was the same in 2002 as it was over a decade ago in 1993. Additionally, 

29 percent of seniors report having five or more drinks on at least one occasion in 

the past two weeks, a percentage virtually unchanged since 1993. 

Teens have easy access to alcohol. They are saturated with irresponsible alcohol 

ads. Underage drinking laws are not well enforced. And, parents and communities 

often look the other way when kids drink, in many cases even providing the alcohol. 

We’ve all heard the line: ‘‘Well, at least they’re not using drugs.’’ The fact is, alcohol 

IS the illegal drug of choice for teens. 

Consequences Associated With Youth Alcohol Use 

The consequences of youth alcohol use are staggering. Research demonstrates that 

the younger someone starts drinking, the more likely they are to suffer from alcoholrelated problems later in life, including alcohol dependence and drunk driving. Children who drink before age 15 are four times more likely to become alcohol dependent than those who delay drinking until they are 21. 

More than 17,000 people are killed each year in alcohol-related crashes and approximately one-half million others are injured. In 2000, 69 percent of youth killed 

in alcohol-related traffic crashes involved underage drinking drivers. Although 

41

young drivers make up a mere 7 percent of the driving population, they constitute 

13 percent of the alcohol-involved drivers in fatal crashes. 

The 1999 National Survey of Drinking and Driving Among Drivers Age 16—20 

revealed that youth drove 11 million times after drinking in the past year. Their 

average blood alcohol level was .10 percent, three times the level of all drivers who 

drove after drinking. Forty percent of youth who drove after drinking had at least 

one passenger in the vehicle. Clearly young drivers are putting themselves and others at risk. Society has an obligation to protect motorists from the risky behavior 

of underage drinkers. Society also has an obligation to protect kids from themselves. 

Alcohol is also implicated in a large portion of deaths and injuries caused by dangers other than drinking and driving. According to the NAS, nearly 40 percent of 

youth under age 21 who died from drowning, burns and falls tested positive for alcohol. Youth alcohol use is also associated with violence and suicidal behavior. Individuals under 21 commit 45 percent of rapes, 44 percent of robberies, and 37 percent 

of other assaults, and it is estimated that 50 percent of violent crime is alcohol-related. 

Sexual violence, as well as unplanned and unprotected sexual activity, is another 

consequence of youth alcohol use. A 2002 National Institute on Alcohol Abuse and 

Alcoholism (NIAAA) study titled ‘‘A Call to Action: Changing the Culture of Drinking at U.S. Colleges’’ found that each year more than 70,000 students aged 18–24 

are victims of alcohol-related sexual assault or date rape. Additionally, the report 

found that 600,000 students were assaulted by another drinking college student annually. 

Groundbreaking work in the field of neuroscience sheds further light on the longterm consequences of youth alcohol use. We know that the human brain continues 

to develop into the early 20’s. As research in this area continues to emerge, studies 

show that heavy alcohol use by youth has disproportionately negative effects on the 

physical development of the brain, and that alcohol use during adolescence has a 

direct negative effect on brain functioning. 

In addition to the human costs associated with underage drinking, the economic 

cost to society is staggering. It is conservatively estimated that underage drinking 

costs this nation $53 billion dollars each year, including $19 billion from traffic 

crashes and $29 billion from violent crime. The NAS points out that this estimate 

is ‘‘somewhat incomplete’’ and ‘‘does not include medical costs other than those associated with traffic crashes’’ and other potential factors contributing to the social 

costs of underage drinking. The NAS concludes that ‘‘the $53 billion appears to be 

an underestimate of the social costs of underage drinking.’’ (p. 70) 

As parents, as educators, as legislators, knowing that underage alcohol use has 

such serious consequences, we have a responsibility to treat this problem with the 

emphasis that it deserves. Underage drinking is not a childhood rite of passage—

it is a threat to our children’s health and safety, brain development, to their potential and to their futures. 

National Efforts to Combat Underage Drinking Woefully Inadequate 

While illicit drugs and tobacco youth prevention have received considerable attention and funding from the federal government, underage drinking has consistently 

been ignored. NAS confirms this: 

In fiscal 2000, the nation spent approximately $1.8 billion on preventing illicit drug use (Office of National Drug Control Policy, 2003), which was 25 

times the amount, $71.1 million, targeted at preventing underage alcohol 

use. (p. 14) 

Not only is there minimal funding available to states and local communities specifically targeted to reduce youth alcohol use, there is also no coordinated national 

effort to reduce and prevent underage drinking. In May 2001, the General Accounting Office (GAO) released a report outlining federal funds aimed at preventing underage drinking. The report provided concrete evidence that: 1) the federal government’s approach to youth alcohol use prevention is disjointed and 2) funding for 

youth alcohol prevention is woefully inadequate. 

GAO found that multiple federal agencies play some role in underage drinking 

prevention, and that only a very small portion—7 percent—of total funds available 

for alcohol and other drug use both had a specific focus on alcohol and identified 

youth or youth and the broader community as the specific target population. 

Citing the GAO and additional research, the NAS report concludes the following: 

...there is no coordinated, central mechanism for disseminating research 

findings or providing technical assistance to grantees or others interested 

in developing strategies that target underage drinking—the committee is 

not aware of any ongoing effort to coordinate all of the various federal efforts either within or across departments. The multitude of agencies and 

42

initiatives involved suggests the need for an interagency body to provide national leadership and provide a single federal voice on the issue of underage 

drinking. (p. 236–237) 

The NAS report also adds that ‘‘community efforts are most likely to succeed if 

they have strong and informed leadership’’ and that ‘‘resources are needed for training and leadership development for coalition and task force members as well as key 

decision makers.’’ (p. 237–238) 

MADD strongly supports NAS recommendation 12–1 which calls for the establishment of a federal interagency coordinating committee to better align federal agency 

efforts to prevent underage drinking. The Department of Education, working with 

the Department of Health and Human Services, must be a vital player in this effort. 

National Adult–Oriented Media Campaign 

NAS reports that education-oriented interventions should be implemented in the 

context of a comprehensive approach to preventing underage drinking. A focal point 

of this comprehensive approach is the development and implementation of a national adult-oriented media campaign that seeks to educate parents and adults 

about the risks associated with youth alcohol use. 

MADD strongly supports NAS recommendation 6:1, which states: 

The federal government should fund and actively support the development 

of a national media effort, as a major component of an adult-oriented campaign to reduce underage drinking. 

The goals of the campaign, as explained by NAS, would be to instill a broad societal commitment to reduce underage drinking, to increase specific actions by adults 

that are meant to discourage underage drinking, and to decrease adult conduct that 

facilitates underage drinking. 

The need for a comprehensive public education campaign aimed at underage 

drinking prevention is undeniable as most parents and teens are unaware of the 

dangers associated with youth alcohol use. Many parents do not recognize the prevalence of or the risks associated with underage alcohol use and because of this they 

often facilitate their underage children’s drinking by giving kids access to alcohol, 

by not responding to children’s drinking, by not adequately monitoring their children’s behavior and by not understanding the severity of the consequences of youth 

alcohol use. All too often, parents falsely believe that since they lived through their 

teen years relatively unscathed, their kids will be fine. 

Seven years ago, Congress allocated $1 billion dollars to the White House Office 

of National Drug Control Policy (ONDCP) for an anti-drug media campaign designed to prevent youth drug use. Despite the fact that alcohol is the number one 

youth drug problem—both then and now—underage drinking prevention messages 

were excluded from the campaign. The glaring omission of alcohol from the ONDCP 

campaign left a gaping hole in national youth prevention efforts. America’s cultural 

‘‘education’’ on alcohol continued to rely almost entirely on irresponsible alcohol advertising, television shows and movies. A more realistic portrayal of the consequences associated with youth alcohol use is long overdue. 

Since 1998, Congress has considered creating a separate media campaign to prevent underage drinking, but those attempts failed due to behind the scenes opposition from the alcohol industry. The alcohol industry instead pressured Congress to 

request a study as a means to delay action on a media campaign. The Congressional 

directive to NAS to develop a comprehensive strategy to prevent underage drinking 

dates back several years to repeated attempts by the public health and safety communities to establish a media campaign that addresses youth alcohol use. 

When the alcohol industry learned that the NAS might recommend prevention 

measures it opposes, alcohol interests tried to inappropriately influence the content 

of the report, fault the NAS expert panel, and criticize and discredit the findings 

while they were being formulated. Before the NAS report was even released, the 

beer industry took out full-page ads in Roll Call, the Hill, Congress Daily and other 

Capitol Hill publications in an attempt to discredit the report findings. The beer industry complained that they did not have enough influence on the NAS report. 

The alcohol industry seeks to limit underage drinking prevention efforts by pointing fingers at parents as those who must bear responsibility for educating their 

kids. Parents do play a vital role in youth alcohol prevention efforts, but they—

along with other adults who make youth access to alcohol easy—must be educated 

about the risks and consequences associated with underage drinking. And, research 

tells us that underage drinking is much more than a ‘‘family problem.’’ Even parents 

who incorporate a no-use message about alcohol are swimming upstream as their 

kids grow up in a world in which alcohol is easy to obtain, irresponsible alcohol advertising is omnipresent, and underage drinking laws are not well-enforced. 

43

A national adult-oriented media campaign to prevent underage drinking is necessary to elevate this public health issue and to support effective prevention efforts 

at the national, state and local level. The American public needs and deserves these 

messages. 

Increased Funding and Institutionalization Needed for Alcohol Prevention within 

Safe and Drug Free Schools 

On January 8, 2002, President Bush signed into law the No Child Left Behind 

Act (NCLB) of 2001. The NCLB emphasizes the Administration’s commitment to 

provide support for elementary and secondary education to ensure that every student achieves academic success. 

But, despite the staggering impact of alcohol-related problems among students, 

and the clear link between youth alcohol use and school achievement, our educational system does not provide stable, targeted funding for underage drinking prevention. It is important to recognize the relationship between academic performance 

and youth alcohol use: • Research indicates that adolescents who use alcohol may remember 10 percent 

less of what they have learned than those who don’t drink. (Brown SA, Tapert 

SF, Granholm E,—et al. 2000. Neurocognitive functioning of adolescents: Effects 

of protracted alcohol use. Alcoholism: Clinical and Experimental Research. 

24(2):164–171) • Among eighth graders, higher absenteeism rates were associated with greater 

rates of alcohol use in the past month. (O Malley PM, Johnston LD, Bachman 

JG. 1998. Alcohol use among adolescents. Alcohol Health & Research World. 

22(2):85–93) 

• Among eighth graders, students with higher grade point averages reported less 

alcohol use in the past month. (O Malley PM, Johnston LD, Bachman JG. 1998. 

Alcohol use among adolescents. Alcohol Health & Research World. 22(2):85–93) 

The Safe and Drug–Free Schools Program was reauthorized under NCLB and is 

the federal government’s primary vehicle for reducing drug, alcohol, tobacco use, 

and violence, through education and prevention activities in the nation’s schools. 

This program consists of two major components: (1) State Grants for Drug and Violence Prevention Programs and (2) National Programs. State Grants is a formula 

grant program that provides funds to state and local education agencies, as well as 

governors, for a wide range of school- and community-based education and prevention activities. Communities rely on state grant funding for valuable prevention activities. 

Under the Safe and Drug–Free Schools and Communities Act the term ‘‘drug’’ includes controlled substances, the illegal use of alcohol and tobacco, and the harmful, 

abusive, or addictive use of other substances, including inhalants or anabolic 

steroids. 

Overall funding for the Department of Education’s Safe and Drug–Free Schools 

State Grants initiative has remained at very low levels. Historically, the State 

Grants program is at approximately the same level of funding it received in 1990, 

and is currently lower than the amount it received in 1991. The Administration’s 

fiscal year 05 budget request contains 441 million dollars for State Grants, the same 

level of funding enacted in fiscal year 04, and a 28 million dollar decrease from the 

fiscal year 03 enacted level. 

Quite significantly to youth alcohol prevention advocates, the Administration’s fiscal year 05 budget request proposes a 30 million dollar reduction in K–12 alcohol 

prevention programming. This funding represented the only amount within Safe 

and Drug–Free Schools that was specifically targeted to K–12 alcohol prevention. 

While a very modest sum compared to the economic and social costs of youth alcohol 

use, this cut demonstrates a clear lack of commitment to reducing underage drinking. Our schools require a stable, dedicated funding base for youth alcohol prevention. As more schools focus on violence prevention, more and more funds continue 

to be directed away from youth alcohol prevention. 

Within the confines of Safe and Drug–Free Schools, alcohol programs must compete with a variety of other drug and violence prevention activities. Local education 

authorities can access these federal funds for a laundry list of programs, including 

‘‘counseling services; professional development services; programs for school personnel, students, law enforcement officials, judicial officials; implementing conflict 

resolution, peer mediation and mentoring programs; implementing character education programs and community service projects; acquiring and installing metal detectors and hiring security personnel.’’ While these areas are all important, the result is that very few targeted funds are available for underage drinking prevention. 

A stable, year-to-year funding base for underage drinking prevention is critical because it is not enough to simply provide program funds for one or two years and 

44

then cease prevention efforts. If we are to ever succeed in youth alcohol prevention 

in any meaningful way, Congress must continuously allocate protected funds to educate our nation’s children. NAS confirms this need: 

Institutionalization is crucial for prevention to realize its full potential. It 

can ensure that new social norms in a community are perpetuated by exposing new community members (e.g., every fifth grade class in a school) 

to the norms, that well-trained professionals facilitate the intervention, and 

that programs are regularly evaluated and adjusted to meet the changing 

needs of the community. This kind of consistency and rigor has the potential to ensure that programs shown to reduce underage drinking can have 

long lasting effects. However, schools and communities are often funded to 

implement these programs through temporary mechanisms and often at a 

level that does not allow sustained implementation. (p. 199) 

Alcohol is a major factor in youth violence and more widely abused by children 

in America than any other illicit drug. To maintain an educational system in which 

underage drinking prevention programs are optional for schools presents a major 

flaw in our prevention efforts. Every American child is at-risk when it comes to alcohol. Every school district must deal with the fall out caused by underage drinking, 

but our educational system continues to bypass the number one drug problem teens 

face: alcohol. 

MADD urges the committee to invest in establishing increased, continuous, targeted funding for the Office of Safe and Drug–Free Schools specifically for youth alcohol use prevention programs. 

Effective Education–Oriented Prevention Measures 

The NAS report outlines the effective role that youth-oriented interventions can 

play, and specifically states that ‘‘School-based intervention programs represent an 

important opportunity to prevent and reduce alcohol use among youth.’’ (p. 195) 

MADD strongly supports NAS recommendation 10:2, which states: 

The U.S. Department of Health and Human Services and the U.S. Department of Education should fund only evidenced-based education interventions, with priority given both to those that incorporate elements known to 

be effective and those that are part of comprehensive community programs. 

NAS also states that: 

Approaches that have been demonstrated to reduce youth alcohol use have 

many program elements in common. However, similar to other approaches 

recommended in this report, the committee believes that education-oriented 

interventions should be implemented in the context of a comprehensive approach. (p. 197) 

This comprehensive approach, as stated by NAS and strongly supported by the 

public health community, includes development of a national media campaign to 

prevent underage drinking, alcohol advertising reform, limiting access, youth-oriented interventions, government assistance and coordination, research and evaluation, and community-based interventions, which I will discuss later in my testimony. 

MADD supports the current, rigorous standards required by the Substance Abuse 

and Mental Health Services Administration (SAMHSA) and the Department of Education for programs seeking eligibility and acceptance into the National Registry of 

Effective Programs (NREP). Through this review process, prevention programs are 

evaluated and, if approved, placed on a list of programs that have been proven to 

prevent or reduce substance abuse and other related high-risk behaviors. 

Alcohol-related expectancies are well-formed by age 12 (Christiansen et al., 1982; 

Jones et al., 2001). Prevention efforts targeting suicide, drop-out and violence, for 

example, have shown that the most effective prevention efforts begin in or long before the developmental period that precedes the problem. Since alcohol-related 

expectancies are developed in childhood, prior to actual use during adolescence, and 

expectancies are a key factor leading to use, prevention is most effective if it begins 

in the developmental period preceding adolescence–childhood–which means effective 

prevention messages must reach our children in elementary school. 

The federal government has established a set of criteria for best practices in prevention education—with that system and the latest research in mind, MADD 

worked diligently to ensure the effectiveness of its elementary school program, Protecting You/Protecting Me. 

As NAS states: 

...interventions need to be multicomponent and integrated; sufficient in 

‘‘dose’’ and follow-up; establish norms that support nonuse; stress parental 

monitoring and supervision; be interactive; be implemented with fidelity; 

include limitations in access; be institutionalized; avoid an exclusive focus 

on information and avoid congregating high-risk youth; and promote social 

45

and emotional skill development among elementary school students. (p. 

197) 

NAS continues with: 

Significant developmental changes occur during adolescence. For educational interventions to be effective, they must be delivered throughout 

this period—multiyear programs should be encouraged. (p. 198) 

Protecting You/Protecting Me is an alcohol use prevention curriculum for grades 

1–5. It was created in direct response to parents and community leaders seeking a 

program for elementary school students that could be incorporated into the core curriculum. PY/PM was named a Model Program by the U.S. Department of Health 

and Human Services and can be found on the NREP list. 

PY/PM includes the latest brain research, provides all curriculum and training 

materials necessary for national replication and includes an evaluation component, 

which continually demonstrates significant results. The PY/PM curriculum teaches 

basic safety skills, alcohol’s effects on the developing brain and shows kids how to 

protect themselves by making good decisions, such as what to do when riding in a 

car with an unsafe driver. The curriculum is designed to fill the gap in current prevention programs that have not yet incorporated the latest research on children’s 

brains and the developmental risks associated with exposure to alcohol before the 

age of 21. 

The goal of the curriculum is to prevent youth alcohol-related death and injury, 

focusing on the risks of underage consumption of alcoholic beverages, and vehiclerelated risks, including those associated with riding as a passenger in vehicles in 

which the driver is not alcohol-free. 

Evaluation of PY/PM has shown that students receiving the lessons are: 

• more knowledgeable about their brains 

• more media literate 

• less likely to ride with a driver who is not alcohol-free 

• less likely to drink when they are teenagers 

PY/PM is endorsed by the American Academy of Pediatrics and the National Association of Elementary School Principals. By the end of 2003, nearly 200,000 elementary students were exposed to MADD’s PY/PM’s lessons in over 1,200 schools across 

the country. MADD is committed to continued growth of this program as we seek 

to create a culture where underage drinking is not a ‘‘rite of passage.’’

Program Implementation 

As NAS points out, ‘‘identifying and selecting model programs are only part of the 

process in launching a successful education strategy.’’ (p. 201) Local communities 

and education authorities have a wide range of choices when designing their prevention plans and selecting programs. Once identified however, many good programs 

do not have the capacity or willingness to provide the necessary technical assistance 

to ensure effectiveness at the local level. In fact, NAS finds that: 

Experience over the past two decades reveals that most schools do not implement research-based programs as intended or do not continue to use 

them over time. Failure to institutionalize interventions is likely to prevent 

them from realizing their full potential. Federal and state policies are needed to encourage and support the institutionalization of research-based programs. (p. 210) 

Often program developers will not alter their programs or work with local educators and communities on implementation issues. This lack of attention to local 

communities can significantly lessen the impact of prevention programs. Model Programs are thoroughly tested and evaluated in order to be effective; however when 

the fidelity of the programs is not protected during implementation, it is impossible 

to ensure the programs will achieve their desired results. While the DOE requires 

the use of research-based programs, more needs to be done to ensure that programs 

are implemented the way in which they were intended. 

MADD urges the committee to support funding for program developers to ensure 

that prevention programs have the necessary infrastructure to provide technical 

support to communities. The federal government must make a commitment to local 

school teachers, principals, counselors and parents to reject an ivory tower approach 

to prevention programming by ensuring that trained professionals will be there to 

roll up their sleeves and help local schools use Model Programs in the most effective 

way. 

Increased Emphasis/Funding Needed for Prevention Research 

As stated earlier, it is absolutely essential that Model Programs be rigorously 

evaluated and identified through the NREP process; however maintaining the efficacy of a Model Program goes far beyond the initial award. There must be a longterm commitment to continually re-evaluate prevention programs and make certain 

46

that they remain relevant. MADD and many other prevention groups have been 

able to identify funding to develop and initially evaluate programs to meet the initial requirements of the NREP review process. But the pursuit of ongoing, long-term 

evaluation requires an increased financial commitment. 

NAS supports this: 

Both SAMHSA and the Department of Education have demonstrated a commitment to funding research based interventions. The committee believes 

that this interest, and the effectiveness of funded programs, would be enhanced by a standard evaluation expectation across all funded programs. 

Programs also need to be provided with tools for conducting research and 

evaluation.’’ (p. 247) 

MADD strongly supports NAS recommendation 12–9: 

States and the federal government—particularly the U.S. Department of 

Health and Human Services and the U.S. Department of Education—should 

fund the development and evaluation of programs to cover all underage 

populations. 

MADD urges the committee to seek increased funding levels to specifically support longitudinal research to ensure the ongoing effectiveness of Model Programs. 

To guarantee that our children continue to receive the best that prevention has 

to offer, the federal government must commit time, resources and attention to the 

long term assessment of all Model Programs. This is a measure that will protect 

investments made by the federal government and ensure that taxpayer dollars are 

being spent on programs that work year after year. 

Community–Based Interventions 

As stated earlier in recommendation 10:2 and throughout the report, NAS outlines the need for community-based interventions as part of a comprehensive underage drinking prevention strategy. School-based interventions will have only modest 

results if they are not coupled with proven, research-based community interventions. That is why MADD designed Youth In Action (YIA). YIA is a communitybased prevention approach that utilizes effective environmental strategies such as 

limiting availability of alcohol to minors, creating partnerships with law enforcement and working to change alcohol policies. Young people work on specific community projects which are proven to significantly reduce the availability of alcohol for 

teens and raise compliance with related 21 Minimum Drinking Age Laws. Such 

practices have been found to be highly effective and are substantiated by numerous 

studies cited in the Pacific Institute for Research and Evaluation report, ‘‘Regulatory 

Strategies for Preventing Youth Access to Alcohol: Best Practices.’’

YIA teams have been trained in more than 40 communities across the country. 

Their partnerships with local law enforcement agencies, schools and community 

leaders have helped pass key underage drinking legislation and encourage enforcement of laws that have saved young lives. Youth In Action focuses on the community environment that condones underage drinking: from the store clerk who doesn’t 

check IDs, to the police officer who might pour out the alcohol and send teens home, 

to the adult who doesn’t mind buying beer for a kid who slips him or her an extra 

$10. YIA teams look for community solutions to underage drinking to work in concert with many of the school-based interventions already in place in their communities. 

Youth In Action teams engage in very specific interventions because research says 

these projects work. For example, YIA teams conduct Alcohol Purchase Surveys, 

where a young looking 21 year old attempts to purchase alcohol without an ID. No 

actual purchase is made. It is merely a community survey conducted to determine 

whether retail clerks would have sold alcohol to a presumed minor without ID. 

In the Greater Boston area, MADD’s Youth In Action team began doing Alcohol 

Purchase Surveys in 2000. At that time only 64 percent of surveyed stores carded 

the legal age buyer. After concentrated efforts with local law enforcement these 

numbers increased to 81 percent of buyers being carded by 2002. 

YIA teams also conduct Shoulder–Tap Surveys. During these surveys, local police 

observe the youth for safety purposes as they approach adults outside an alcohol retailer and ask if these adults would willingly purchase alcohol for them because 

they are too young to legally buy. 

That same YIA team I mentioned from Boston also conducted Shoulder Taps in 

2001. Students approached 100 people at 15 different package stores. The good news 

is they found that 83 people would not purchase alcohol for them. The disheartening 

news is that they also determined that they only needed to be out for an average 

of 15 minutes before they could find a complete stranger willing to say yes. 

Instead of money, the adults who agreed to purchase alcohol were given a card 

outlining Massachusetts state law and listing the penalty for furnishing alcohol to 

47

a minor. Those who refused to purchase alcohol were handed a card thanking them 

for serving their community by refusing to provide alcohol to a minor. 

Students involved with Youth In Action also conduct two projects in support of 

law enforcement. Many organize Law Enforcement Recognition Events where teens 

publicly thank local law enforcement officials who are working to prevent underage 

drinking and impaired driving. These events range from formal banquets, to media 

events, to YIA teams dropping off snacks for officers at the station or out on location 

where police officers are working on the job. 

The second project with police involves students preparing ‘‘Roll Call Briefings.’’ 

YIA teams ask to present to police officers during their shift change meetings when 

officers are beginning their shifts. Two or three YIA members go to the police station with an adult leader to encourage police officers to enforce the Zero Tolerance 

Laws that make it illegal for youth to drive after drinking. Many YIA teams hand 

out printed cards or notepads that outline the law and declare the teens support 

for the police officers in enforcing the law. 

The inclusion of tested community-based programs that engage students in underage drinking prevention as part of a comprehensive strategy is vital. MADD urges 

the committee to pursue action to allow community-based programs to be accepted 

as Model Programs. Young people must not only learn about alcohol in the classroom but must be engaged in solutions through learning opportunities that support 

a multi-component, integrated prevention plan. 

Alcohol–Industry Efforts 

MADD continues to push for evaluation efforts and proven programs because 

without hard data we do not know what types of messages will work. Unevaluated 

programs may be useless or, worse, counterproductive. As the NAS states, ‘‘interventions that rely solely on provision of information alone, fear tactics, or messages 

about not drinking until one is ‘‘old enough’’ have consistently been found to be ineffective in reducing alcohol use, and in some cases, produce boomerang effects.’’ (p. 

195) 

This is why many in the public health community remain highly skeptical of the 

value of the alcohol industry’s underage drinking programs. By and large, the alcohol industry has relied on unproven messages and tactics to combat underage drinking. The NAS reports that it ‘‘is aware of only one industry-sponsored education program that has been independently evaluated,’’ (p. 195) and further research was 

suggested on that particular program. 

The alcohol industry charged that the NAS panel did not review industry funded 

programs, but this could not be farther from the truth. The NAS reviewed all of the 

materials submitted, but found that the industry’s material had no backing in 

science. This led NAS to report: 

‘‘Based on our own review of the materials submitted by industry representatives, the alcohol prevention literature, and the other materials and testimony submitted to the committee, we believe that industry efforts to prevent and reduce underage drinking, however sincere, should be redirected 

and strengthened.’’ (p. 132) 

NAS went on to rearticulate the need for strong scientific evidence to support any 

underage drinking program: 

...industry-funded messages and programs should be delivered directly to 

young people only if they rest on a scientific foundation, as judged by qualified, independent organizations, or incorporate rigorous evaluation. Programs that have an exclusive focus on providing information have been 

demonstrated to be ineffective at reducing alcohol use and should be avoided. (p. 134) 

Quite significantly, a typical industry-funded ‘‘responsibility’’ ad is branded with 

the alcohol company name, which leads many public health experts to conclude that 

‘‘responsibility’’ ads are simply another means to promote brand recognition and loyalty. 

A recent study by the Center on Alcohol Marketing and Youth (CAMY 2003) reported that in 2001 the alcohol industry spent $23.2 million dollars to air 2,379 ‘‘responsibility’’ messages, while in contrast the industry spent $812.2 million on 

208,909 product advertisements. There were 179 product ads for every ad that referred to the legal drinking age. 

NAS reports that: 

In 2001, alcoholic beverage companies spent $1.6 billion on advertising and 

print media, broadcast media, billboards, and other venues—known as 

measured media purchases. At least twice that amount was spent on 

unmeasured promotion, which includes sponsorships, product placement 

payment in entertainment media, point-of-sale advertising, discount proVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00051 Fmt 6633 Sfmt 6621 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
48

motion, apparel and other items with brand-name logos, and other activities (Federal Trade Commission, 1999). (p. 134) 

The market certainly rewards those manufacturers that can tap the youth market. The NAS reports that underage drinkers consumed anywhere from 10 to 20 

percent of all alcohol consumed in 2000, representing somewhere between 11 to 22 

billion dollars. Beer is overwhelmingly the most common alcoholic drink consumed 

by underage drinkers. 

Now ‘‘malternatives’’ or ‘‘alcopops’’ have climbed onto the advertising bandwagon 

to capture more of the youth market (such as Smirnoff Ice, Bacardi Silver, and Skyy 

Blue). MADD is deeply concerned with the growing number of ads for liquor-branded, malt-based beverages that have a flavor and marketing plan that appeals to our 

kids. Just like beer, the distilled spirits industry is being given a ‘‘free pass’’ to establish brand recognition and loyalty among youth. NAS states that: 

A particularly troubling illustration of the youth-specific attractions of an 

alcohol marketing campaign concerns so-called ‘‘alcopops,’’ sweet, flavored 

alcoholic malt beverages. Recent survey data suggest that these products 

are more popular with teenagers than with adults, both in terms of awareness and use. (p. 135) 

New data from the 2003 Monitoring the Futures Survey confirms that these 

drinks are popular with teens: nearly 80 percent of high school seniors who drink 

had consumed an alcohol-pop within the past year. 

Additionally, despite the alcohol industry’s claims, CAMY reports that young people under 21 are reached at a higher proportion to their numbers in the population 

by print alcohol ads. Our youth see far more beer, distilled spirits and malternative 

advertising in magazines than adults. In 2001 alone, nearly one-third of all measured magazine alcohol ads were placed in 10 publications with a youth audience of 

25 percent or more. 

NAS points out that the dispute over whether alcohol advertising ‘‘causes’’ underage drinking is simply an ‘‘unnecessary distraction’’ from the most important task 

at hand: the alcohol industry must do a better job of refraining from marketing 

products or engaging in promotional activities that appeal to youth. NAS concludes 

that if the industry fails to respond in a meaningful way to this challenge, the case 

for government action becomes compelling. Although beer is the favorite alcoholic 

beverage among young people, the beer industry has advertised for years with little 

or no restrictions or standards from the networks. Strong alcohol advertising restrictions must be mandatory for all segments of the alcohol industry—including ads for 

beer, wine, liquor and malt-based beverages. 

It is odd that an industry that studies and hones its marketing messages so well 

has no data on the effectiveness of its underage drinking programs. At best, the industry is inept in this area; at worst, they are a malevolent force. 

In no other context would we trust that a product manufacturer would aggressively work to convince a segment of the population not to buy their products. Yet 

in regards to underage drinking, we are willing to trust the health, well being and 

education of our children in large part to the care of the alcohol industry. 

The government must act to make sure that science-based, effective programs are 

not lost in the din of advertising and industry messages. If the alcohol industry can 

create programs that stand up to scientific scrutiny, then we can reexamine this; 

in the meantime, it is past time for action. 

Conclusion 

Armed with the knowledge that underage alcohol use results in significant negative social and economic consequences, including irreversible damage to the adolescent brain, our nation can no longer pretend that underage drinking is a rite of passage. Our children deserve more. It is time to face the sobering reality that if we 

do not put an end to the complacent attitude about underage drinking, we continue 

to put our children in harm’s way. 

More youth drink alcohol than smoke tobacco or use other illegal drugs, yet federal investments in preventing underage drinking pale in comparison with resources 

targeted at preventing illicit drug use. The media constantly reports on the countless numbers of alcohol-related deaths and injuries of today’s youth, but our nation 

accepts and even enables these preventable tragedies. The future of our nation’s 

youth continues to hang in the balance. Underage drinking is illegal, and yet millions of kids continue to engage in this high-risk behavior every month, every weekend, and even every day. 

The NAS has reviewed the research and has recommended strategies that will 

significantly reduce and prevent underage drinking. As a parent and an activist who 

has experienced devastating alcohol-related consequences, I urge this Committee to 

use the NAS recommendations as a roadmap to create a healthier future for AmerVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00052 Fmt 6633 Sfmt 6621 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
49

ica’s youth and embrace the role you can play in expanding youth and community 

interventions through our nation’s educational system. Thank you. 

Mr. OSBORNE. Thank you, Mrs. Hamilton. 

Ms. Hackett. 

STATEMENT OF JACQUELINE HACKETT, STUDENT LEADERSHIP COUNCIL, STUDENTS AGAINST DESTRUCTIVE DECISIONS 

Ms. HACKETT. Mr. Chairman, members of the Subcommittee and 

distinguished panelists, my name is Jacqueline Hackett, and I am 

a senior at Souderton Area High School in Montgomery County, 

Pennsylvania. 

I have been actively involved in Students Against Destructive 

Decisions since I was in the eighth grade, first at the local level 

and now nationally, where I serve as an executive committee member for the SADD Student Leadership Council. 

As a high school student, I am very aware of the lifestyle and 

the activities chosen by some of my peers. Friday night parties are 

not kept secret, nor is anyone left unaware of what happens at 

these events. The reality of high school life is that underage drinking is a very big deal and a serious problem that affects not only 

those who choose to use but also others in the high school community and ultimately my entire generation. 

Let me tell you a little bit about SADD and how it works. Since 

being founded in 1981 as Students Against Drunk Driving, SADD 

has been committed to empowering young people to say no to alcohol and other drugs and encouraging young people to serve as role 

models in their own communities. 

In 1997 in response to young people themselves, SADD expanded 

its name and its mission and now sponsors chapters called Students Against Destructive Decisions. SADD continues to endorse 

and affirm a no use message related to the use of alcohol and other 

drugs. With this expanded focus, SADD now highlights prevention 

in all destructive behaviors and attitudes that are harmful to 

youth, focusing particularly on underage drinking, substance 

abuse, impaired driving, teen violence, suicide and depression. 

Currently there are 10,000 SADD chapters in middle schools, 

high schools and colleges around the United States with 350,000 

active members and seven million students in the schools where 

SADD chapters exist. Over the past 23 years, literally millions of 

people have gone through the SADD program, proving that SADD 

serves a necessary role and delivers a strong and unwavering message. 

The efforts of SADD have been proven to work. An independent 

study conducted in the late ’90’s showed that students in schools 

with an established SADD chapter are more aware of and informed 

about the risks of underage drinking, other drug use and impaired 

driving. 

Students in schools with a SADD chapter are also more likely to 

hold attitudes reflecting positive reasons not to use alcohol. Alcohol 

is the No. 1 drug of choice among our nation’s youth. 

I won’t repeat all the statistics because I am sure you know 

them, but here is just one. In 2002 there were more than 2,400 alVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00053 Fmt 6633 Sfmt 6602 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
50

cohol-related traffic deaths among students 15 to 20 years old, 

more than 200 teen lives lost each month to impaired driving 

alone. Across the country, SADD is working to respond to this pervasive youth epidemic. Perhaps the most important reason that 

SADD works is because it’s students who talk to each other, using 

words and activities that are more likely to make a difference. 

After all, young people are the ones who are actually drinking the 

beers, putting the keys into the ignition and piling into a car with 

friends who have been drinking in the driver’s seat. 

SADD chapters provide information and education about the 

harmful effects of drugs and alcohol, but they also host alternative 

drug-free activities for students, mentor younger elementary and 

middle school students, and reach out to other groups in the community, such as law enforcement, the media, and the business community. My chapter has held prom graduation programs, offered 

dances as drug-free alternative events, and co-hosted a picnic with 

the local YMCA. 

SADD offers a safe haven for those who have made the conscious 

decision not to use. SADD students become alternative role models 

and consciously work to bring people together who believe in the 

no use message for youth and want to make a positive difference 

in their community. 

All the individual SADD chapters working together have a huge 

potential to present positive change in their communities. We need 

support though. We need more people to acknowledge our efforts 

and provide us with the resources to implement effective programming. 

If in my state the Pennsylvania Department of Education were 

to embrace the 550 Pennsylvania SADD chapters working on prevention efforts at the local level, link them with community coalitions and local law enforcement initiatives and provide coordinating services that magnify the energy and drive of fellow SADD 

students working within every school, there would indeed be a 

strong statewide movement opposing the destructive influences of 

alcohol on our youth. 

With the state support not only in Pennsylvania but in every 

state in the country, SADD would be able to spread its message 

even further, implement effective prevention programming within 

the schools and ultimately change behaviors and attitudes of the 

youth across the United States. 

The underage drinking epidemic needs a strong movement 

against it to challenge the negative and risky attitudes of young 

people and SADD is that movement. 

SADD students are the troops and they are ready for the country, they are ready for the country to support them so that they 

can win this war. 

Thank you very much for giving me this opportunity to speak 

today with you about this very serious problem that I am committed to addressing through my work in SADD. Underage drinking is dangerous and often deadly and I urge you to rally behind 

students like myself and give us the support we need to continue 

the work that we are doing every day in our communities. SADD 

is a force that needs your collaboration and support. 

[The prepared statement of Ms. Hackett follows:]

51

Statement of Jacqueline Hackett, Student Leadership Council, Students 

Against Destructive Decisions 

Mr. Chairman, Members of the Subcommittee, Distinguished Panelists: 

My name is Jacqueline Hackett and I am a senior at Souderton Area High School 

in Montgomery County, Pennsylvania. I’ve been actively involved in Students 

Against Destructive Decisions since I was in eighth grade; first at the local level 

and now nationally where I serve on the executive committee of the SADD Student 

Leadership Council. 

As a high school student, I’m very aware of the lifestyle and activities chosen by 

some of my peers. Friday night parties aren’t kept secret, nor is anyone left unaware of what happens at these events. The reality of high school life is that underage drinking is a very big deal and a serious problem that affects not only those 

who choose to use, but also others in the high school community and ultimately my 

entire generation. 

Let me tell you a little bit about what SADD is and how it works. Since being 

founded in 1981 as Students Against Driving Drunk, SADD has been committed to 

empowering young people to ‘‘say no’’ to alcohol and other drugs, and encouraging 

young people to serve as role models in their communities. In 1997, in response to 

young people themselves, SADD expanded its mission and name, and now sponsors 

chapters called Students Against Destructive Decisions. SADD continues to endorse 

a firm ‘‘no use’’ message related to use of alcohol and other drugs. With its expanded 

focus, SADD now highlights prevention of all destructive behaviors and attitudes 

that are harmful to youth, focusing particularly on underage drinking, substance 

abuse, impaired driving, teen violence, suicide and depression. 

Currently there are 10,000 SADD chapters in middle schools, high schools, and 

colleges around the United States with 350,000 active members and seven million 

students in the schools where SADD exists. Over the past 23 years, literally millions 

of people have gone through the SADD program, proving that SADD serves a necessary role and delivers a strong and unwavering message. 

The efforts of SADD have been proven to work. An independent study conducted 

in the late 1990s showed that students in schools with an established SADD chapter 

are more aware of and informed about the risks of underage drinking, other drug 

use, and impaired driving. Students in schools with a SADD chapter are also more 

likely to hold attitudes reflecting positive reasons not to use alcohol. 

Alcohol is the number one drug of choice among our nation’s youth. I won’t repeat 

all the statistics because I’m sure you know them, but here is just one. In 2002, 

there were more than 2,400 alcohol-related traffic deaths among 15 to 20 year olds, 

more than 200 teen lives lost each month to impaired driving alone. 

Across the country, SADD is working to respond to this pervasive youth epidemic. 

Perhaps the most important reason that SADD works is that it’s about students 

talking to each other, using words and activities that are most likely to make a difference. After all, young people are the ones who actually drink the beer, put the 

key in the ignition or pile into a car with a friend who has been drinking in the 

driver’s seat. 

SADD chapters provide information and education about the harmful effects of 

drugs and alcohol, but they also host alternative drug-free activities for students, 

mentor younger elementary and middle school students and reach out to other 

groups in the community such as law enforcement, the media and the business community. My chapter has held prom and graduation programs, offered dances as 

drug-free alternative events, and co-hosted a picnic with the local YMCA. SADD 

chapters offer a ‘‘safe haven’’ for those who have made the conscientious decision 

not to use. SADD students become alternative role models and continuously work 

to bring people together who believe in the ‘‘no use’’ message for youth and want 

to make a positive difference in their community. 

All of the individual SADD chapters working together have a huge potential to 

present positive change in their communities. We need support though. We need 

more people to acknowledge our efforts and provide us with resources to implement 

effective programming. If in my state, the Pennsylvania Department of Education 

were to embrace the 550 Pennsylvania SADD chapters working on prevention efforts at the local level, link them with community coalitions and local law enforcement initiatives, and provide coordination services that magnified the energy and 

drive of fellow SADD students working within every school, there would indeed be 

a strong state-wide movement opposing the destructive influence of alcohol on our 

youth. With state support, not only in Pennsylvania but in every state in the country, SADD would be able to spread the message even further, implement effective 

prevention programming within the schools, and ultimately change behaviors and 

attitudes of youth across the United States. The underage drinking epidemic needs 

52

a strong oppositional movement to challenge the negative and risky attitudes of 

young people, and SADD is that movement. SADD students are the troops and 

they’re ready for the country to support them so they can win this war. 

Thank you very much for giving me the opportunity to speak with you today 

about this very serious problem that I am committed to addressing through my 

work with SADD. Underage drinking is dangerous and often deadly, and I urge you 

to rally behind students like myself and give us the support we need to continue 

the work we are doing everyday in our communities. SADD is a force that needs 

your collaboration and support. 

Mr. OSBORNE. Thank you very much. 

Mrs. Katz. 

STATEMENT OF FRANCINE I. KATZ, VICE PRESIDENT, CORPORATE COMMUNICATIONS, ANHEUSER-BUSCH COMPANIES, 

INC. 

Mrs. KATZ. Good morning, Mr. Vice Chairman and distinguished 

members of the Subcommittee. My name is Francine Katz, and for 

14 years I have headed a department at Anheuser-Busch of over 

20 people working to fight alcohol abuse, including underage drinking. I am pleased to be sharing the floor today with others who 

share a commitment to this issue. 

I hope you will remember three things from what I have to say. 

First, that the more than 830,000 people who brew, package, distribute, and sell America’s beers care about this issue and want to 

be part of the solution. Personally, I feel passionately about this 

issue, not just because of my job at Anheuser-Busch but because 

I am a mother. I have a 17-year-old daughter and a 12-year-old 

son, and I care about this issue just like every other mom out 

there. 

The second thing I would ask you to remember is that the best 

way to fight underage drinking is through education and awareness, starting early and in the home. 

Third, things are getting better. There is much more work to be 

done, but our nation has made some real progress in this fight. 

Our industry is committed to addressing underage drinking and 

we want to be part of the solution and at Anheuser-Busch we take 

great pride in the beers we brew, but we also understand the responsibility that accompanies selling an adult product. 

People in our industry come from all walks of life. They are 

brewers and bottlers, wholesalers and retailers. They are waiters, 

they are MBAs and they are secretaries. They are salespeople and 

they are union workers. They are churchgoers and PTA members. 

They live all over the United States. They are moms. They are 

dads. And they all share a commitment to fighting underage drinking. 

We believe the best way to address this issue is through education and awareness and in this regard we take a three-prong approach. 

First and foremost, our efforts are directed at parents, to help 

them address this issue with their kids. Why? Because every year 

for the last decade in a national poll of youth conducted by the 

Roper research organization youths themselves have identified 

their parents’ far and away as the most important factor in their 

decisions to drink or refrain from drinking. 

53

Our efforts on this front involve several programs. The first is 

called ‘‘Family Talk About Drinking,’’ which is a guide book that’s 

available in five languages and helps parents of children as young 

as 8 years old begin the conversation with their children and carry 

it through their teenage years. We’ve given out over 5 million copies of this program since it was introduced in 1990. 

The second program is called ‘‘College Talk,’’ and it’s a program 

for those parents whose teens are heading off to college, and the 

goal of that program is to help parents help their teens continue 

to make responsible decisions in their college years. But we also 

recognize that some youth don’t get the kind of parental influence 

that they need at home, and we have been a strong supporter of 

mentoring initiatives designed to help adults who are caring adults 

make a difference in the lives of youth who need that kind of positive influence. 

The second prong of our efforts is aimed at retailers. Because we 

don’t actually sell our products to the public, but rather we sell to 

wholesalers who in turn sell to retailers, and those retailers sell to 

the public. So we focus on efforts on those retailers who are on the 

front line, and we give them training and tools to spot fake IDs and 

stop sales to minors. And the nation’s largest retailers, including 

7-11, Circle K, Safeway and Publics join us in this effort. 

I’d like to show the Subcommittee a commercial which debuted 

on last year’s Academy Awards and aired again this month on the 

Super Bowl which emphasizes the powerful role that retailers can 

play in this fight. 

[Videotape is played.] 

Mrs. KATZ. The third prong of efforts involves programs aimed 

at young people. The most visible example is a speaker’s bureau, 

comprised of third parties who bring messages into schools through 

live presentations. These speakers cover topics such as drunk driving, alcohol poisoning, building refusal skills, and enhancing selfesteem. Over the last 5 years, they’ve reached more than 1.4 million students. 

Each of these programs emphasizes that there is no excuse for 

breaking the law, and that youth must understand that such behavior will have consequences. 

Mr. Vice Chairman, members of the Subcommittee, over the last 

22 years, Anheuser-Busch and its family of wholesalers across the 

country have invested nearly half a billion dollars in these efforts. 

But equally important to this financial investment is the human 

capital that we and our wholesalers have expended in this fight. 

Whether it’s manning a booth to hand out Family Talk about 

drinking to parents or hosting training sessions for servers to help 

them spot fake IDs, meeting with school principals to offer a thirdparty speaker for students, this human capital demonstrates our 

collective commitment to being part of the solution. 

Finally, it is important to acknowledge that progress has been 

made on this front so that parents know their efforts are working, 

so that retailers know checking IDs is working, and so that teens 

know that most of their peers are making the good decision not to 

drink, because many are. According to the U.S. Department of 

Health and Human Services, 82 percent of today’s teens do not 

drink. The University of Michigan’s Monitoring the Future Survey 

54

sponsored by the National Institute on Drug Abuse reports that the 

percentage of high school seniors having a drink in the last 30 days 

has declined 32 percent since 1982. 

I realize that Mrs. Hamilton also cited the same statistic. However, her data is from 2002, not the most recent 2003 report, which 

was released 2 months ago, and shows that this figure is at a 

record low level. 

And according to the U.S. Department of Transportation, teen 

drunk driving fatalities have declined 61 percent since 1982. A 

large part of the credit for this progress goes to groups like Mothers Against Drunk Driving and SADD. And while we’ve made significant progress, this battle is far from over. 

In closing, let me say that the commitment I’ve spoken of today 

is shared by my colleagues at Miller, Coors, Heineken, and other 

brewers. We believe that the best way to continue the progress 

made in this fight against underage drinking is through education, 

especially involving parents, and the collective investment we make 

in our youth today will ensure their safe passage into adulthood. 

Thank you. 

[The prepared statement of Mrs. Katz follows:]

Testimony of: Francine Katz, Vice President, Corporate Communications, 

Anheuser–Busch Companies, Inc. 

Good morning, Mr. Chairman, Mr. Vice Chairman and distinguished members of 

the Subcommittee. My name is Francine Katz, and I’m the vice president responsible for Anheuser–Busch’s longstanding efforts to fight alcohol abuse, an area I 

have been working in since 1990. I also am the mother of a 17-year-old daughter 

and a 12-year-old son, so I am dealing with these issues as a parent, too. 

I thank you for the opportunity to be here to address a topic that is important 

to all of us at Anheuser–Busch and to our fellow brewers. I hope that you remember 

three things from my statement here today: First, that the men and women who 

brew, package, distribute and sell America’s beers care about this issue and want 

to be part of the solution. The more than 830,000 people in this industry come from 

all walks of life. They are brewers and bottlers, wholesalers and waiters. They are 

MBAs and secretaries, sales people and union workers. They are churchgoers and 

members of their local PTAs. They are east coasters, west coasters and Midwesterners. They are men and women, moms and dads. And they have an important role 

in helping to resolve this problem. Second, that our nation truly has made some significant progress in the fight against underage drinking. And third, that education, 

starting early and in the home, is the best way to continue that progress. 

Those of us in the beer industry are also in the hospitality business. Our beers 

are intended to be a refreshing accompaniment to social occasions or a simple reward after a long day’s work. We take great pride in being part of an industry that 

has had its roots in America since colonial times. We also understand the responsibility that goes along with making and marketing an adult product, and we have 

been at the forefront of efforts to fight the abuse of our products. I am proud to tell 

you that my company has invested nearly a half billion dollars thus far in these 

efforts, and we are committed to continuing these initiatives. And I speak for other 

members of our nation’s beer industry. While we compete with each other as fiercely 

as any industry in America, in this we are united: we don’t want kids to drink, and 

we are committed to giving parents and others who deal with the problem real solutions. 

In addition to our company’s efforts, each of Anheuser–Busch’s independently 

owned beer wholesalers conduct alcohol awareness programs in their communities. 

These wholesalers have an individual within their organizations with responsibility 

for developing an alcohol awareness activities market plan and directing their local 

efforts. They do this by providing our educational materials to the public, making 

our alcohol awareness programs part of their promotions, and purchasing print, outdoor, radio and TV awareness ads. Equally important to this financial investment 

is the human capital that Anheuser–Busch and our wholesalers have expended in 

this fight. Whether it’s manning a booth to hand out materials designed to help parents talk to their kids about drinking; hosting training sessions for servers to help 

55

them spot fake IDs; meeting with school principals to offer third party speakers who 

address topics with students like drunk driving and alcohol awareness, this human 

capital demonstrates our collective commitment to being part of the solution. 

We believe we have far more in common with the other witnesses on the panel 

than may appear at first blush. We all agree that underage drinking is a serious 

issue that we must aggressively fight. And I hope that we can channel our energies 

and resources toward this collective goal and find ways to work together in this 

fight. 

We believe the most effective way to fight underage drinking is to use a threeprong approach, and the cornerstone of that approach is focused on parents. Don 

Elium, a family and child counselor, recently wrote a book called, ‘‘Raising a Teenager.’’ In his book, Elium says that the teenage years are like a second birth of 

sorts, and that teens need just as much time and attention at that stage of their 

lives as they did when they were born. Elium goes on to say, ‘‘One of the biggest 

mistakes parents make is letting them make decisions they have no business making...a family is not a democracy, it is a benevolent dictatorship.’’ As a mother myself, I know that to be true. 

And despite what we may all think, youth themselves also favor strong parental 

involvement. According to the Roper Research Organization’s Youth Poll, a nationally representative survey, 73% of youth ages 8-17 cite their parents, far and away, 

as the most influential factor in their decision to drink or refrain from drinking. 

This poll has been conducted for over a decade, and every year, youth have overwhelmingly identified their parents as the number one influence in this decision. 

Accordingly, we have invested a significant amount of our efforts in programs for parents. One such program, a guide book and video for parents 

called ‘‘Family Talk About Drinking,’’ was created by an advisory panel of 

authorities from the areas of family counseling, alcohol treatment and education. It is available in five languages. We promote this free program 

through advertising and on our website, but over the years, we have also 

worked in partnership with groups and organizations across the country to 

get these materials into the hands of parents. For instance, we have worked 

with the attorneys general from various states to send these materials to 

parents. Working with the Association of Junior Leagues International, we 

have distributed ‘‘Family Talk’’ via the group’s local chapters through our 

network of 600 wholesalers throughout the country. And for parents of 

teens heading off to college, we have a program called ‘‘College Talk,’’ created by a group of authorities in the fields of student life, alcohol treatment 

and peer education. This program helps parents prepare their teens for responsible decision-making in college. ‘‘College Talk’’ is endorsed by the National Association of State Universities and Land Grant Colleges, the American Association of State Colleges and Universities, the Social Norms Resource Center and the BACCHUS and GAMMA Peer Education Network. 

The second prong to our efforts to fight underage drinking is aimed at the retail 

level, the point-of-purchase. Under the laws governing the sale and distribution of 

beer, we do not sell our products to consumers. Rather, we sell to our wholesalers, 

they sell to retailers and retailers sell to the public. As a result, retailers are on 

the front lines and they play a vital role in stopping underage drinking. In cooperation with police departments, county sheriffs, and other state and local agencies, we 

have worked aggressively to help retailers and servers stop sales to minors. We provide materials in English, Spanish, Korean and Vietnamese for retailers to teach 

them how to properly check IDs and to spot fake IDs. We also disseminate ‘‘WE ID’’ 

and other point-of-sale materials that remind customers that the establishment will 

ask for proper identification. Among the myriad of tools we provide retailers are 

such things as drivers license booklets that show valid licenses from all 50 states 

and serve as a useful tool for retailers—especially in college communities—who are 

confronted with IDs from all over the country. We have worked closely in these efforts with a number of major national retailers including 7–Eleven Stores, Circle K, 

Publix and Safeway Markets to put these materials to work in their stores. Our efforts in this regard were just featured in one of our Super Bowl commercials earlier 

this month, in which an attentive clerk deterred two teens in their attempt to buy 

beer. 

We have also been a sponsor of several server-training programs, designed again 

to ensure the responsible sale and service of our products. These include Training 

in Intervention Procedures for servers of alcohol, or TIPs, a program developed by 

Dr. Morris Chafetz, founding director of the NIAAA. TIPs provides techniques for 

servers to avoid over serving and drunk driving situations and to ensure proper ID 

checking procedures. Similar training is also presented in the BarCode and 

Learn2Serve programs that we support. 

56

Over the last decade, we have also joined with our colleagues at Miller and Coors 

through the Beer Institute and with the National Highway Traffic Safety Administration, Major League Baseball, and other professional sports leagues in a program 

called ‘‘TEAM’’ (which stands for ‘‘Techniques for Effective Alcohol Management’’) to 

address underage drinking and abusive consumption at games and other major outdoor events. Through this partnership, we helped train all the staff at the 28 Major 

League Baseball stadiums in alcohol management techniques before opening day 

last year. 

Finally, the third prong of our approach involves directing efforts at young people, 

to help them make good decisions. The most visible example of these efforts is a 

Speakers Bureau comprised of third parties from many walks of life who take their 

messages directly into schools. The members of the Anheuser–Busch Consumer 

Awareness and Education Speakers Bureau bring a message of responsibility and 

respect for the law to middle school and high school students around the country. 

With the support of our local wholesalers, over the past five years, these speakers 

have reached more than 1.4 million students via 4,700 presentations throughout the 

country. The speakers include: • Barbara Babb, a former critical-care flight nurse, who delivers a graphic, factual and memorable presentation on video to high school and college students 

about the tragic consequences of underage drinking and drunk driving. • Michael Chatman, who shares his message of self-empowerment and personal 

responsibility with students across the country. The son of an abusive father, 

Michael grew up in Miami, joined a gang and endured the trials of life on the 

wrong side of the law. Finally, following a series of life-altering events, he decided to transform his life. Today, Michael has reached more than one million 

teenagers, helping them realize that despite negative peer pressure, and the 

many other challenges they may face, underage drinking is not the answer. • Dr. Lonnie Carton, a nationally recognized educator and family counselor, and 

host of the nationally syndicated radio program ‘‘Take a Minute for the Family.’’ 

Lonnie presents ‘‘Stepping Into Adolescence’’ a program for parents of middleschool children designed to help parents maintain open communication with 

their children during the middle-school years and throughout adolescence. • Bob Anastas, the founder and former executive director of Students Against 

Driving Drunk (SADD), delivers a powerful presentation to high school and college students. Motivational in spirit, the program offers parents and students 

a timely message on how young people can build key life skills and make responsible decisions about the challenges they face. The program is also available on video. • Emergency-room nurse Linda Dutil delivers a presentation, designed for middle-and high school students, about the real-world consequences that come from 

making poor choices about alcohol and drugs. Linda also teaches effective skills 

for resisting peer pressure and for making smart, responsible choices. 

• Jason Barber tells the story of several teens, including his brother, each of who 

were drunk driving crash victims. What students learn during Jason’s powerful 

presentation is that he was the intoxicated driver responsible for his brother’s 

death. Jason was seriously injured and served prison time for vehicular manslaughter. 

• Carolyn Cornelison, who holds a Ph.D. from Florida State University where she 

worked as director of the Campus Alcohol and Drug Information Center for four 

years while advising both BACCHUS & GAMMA, delivers a program called 

‘‘Courage to Care,’’ which focuses on college drinking, taking responsibility, recognizing abuse and helping those with alcohol problems. A member of a sorority 

and a former collegiate student-athlete, Carolyn has taken her ‘‘Courage to 

Care’’ message to more than 350 college campuses and has been a part of numerous Greek education, athletic department and general campus health programs. 

• The ‘‘Street Smart’’ program, taught by certified firefighter/paramedics, reminds 

students of the dangers of teen drinking, drunk driving, illegal drug use and 

not wearing seat belts. The program is available for presentation in English or 

Spanish, and uses factual information, actual medical equipment and demonstrations involving students to help them better understand the consequences 

of their actions. ‘‘Street Smart’’ is presented by members of ‘‘Stay Alive From 

Education’’ (S.A.F.E.), a non-profit organization created by firefighter/paramedics in Miami–Dade County, Florida, dedicated to reducing teen injuries and 

fatalities. 

One of the things that each of these programs emphasizes is that there is no excuse for breaking the law—and youth must understand that such behavior will have 

consequences. While they are teens, our young people should not be led to believe 

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1Task Force of the National Advisory Council on Alcohol Abuse and Alcoholism, A Call to Action: Changing the Culture of Drinking at U.S. Colleges, NIAAA, 2002, p. 24. 2 National Survey on Drug Use and Health (2003), available at http://www.samhsa.gov/oas/

p0000016.htm. 3Source of base data: U.S. Bureau of the Census. 

4 Available at http://monitoringthefuture.org. 

5Source of base data: Projections of Education Statistics to 2012, Thirty-first Edition. U.S. Department of Education, National Center for Education Statistics, October 2002, http://

nces.ed.gov/pubs2002/2002030.pdf. 6The American Freshman Survey (2003), sponsored by UCLA and the American Council on 

Education, available at http://www.gseis.ucla.edu/heri/freshman.htm. 7 U.S. Department of Transportation, National Highway Traffic Safety Administration and 

Federal Highway Administration (2002). 8Federal Trade Commission, Alcohol Marketing and Advertising–A Report to Congress, September, 2003, p. 21. 

that they are excused from acting responsibly and abiding by the law. They are expected to act with responsibility. 

At the college level, we have supported campus programs that focus student attention on education and awareness, emphasizing personal responsibility and respect for the law—which means not drinking if you are under 21, and drinking responsibly if you are above the legal drinking age and choose to drink. These programs include, among others, unrestricted grants to colleges such as the University 

of Virginia, Florida State University, Georgetown University, Michigan State University and Virginia Commonwealth University to establish social norms programs, 

a positive approach that reminds college students that the large majority of their 

peers make healthy and responsible decisions about drinking. We have also worked 

closely for over three years with the National Association of State Universities and 

Land Grant Colleges, an organization representing more than 200 of America’s largest institutions, to promote social norms and encourage responsible behavior among 

college students. A recent comprehensive report issued by the National Institute on 

Alcohol Abuse and Alcoholism (NIAAA) categorized social norms and other approaches supported by the industry as effective or promising. 1

I mentioned earlier that it was important to cite the progress that has been made 

on this front—to let parents know their efforts are working, and to salute those 

teens who are making the right decisions. And many are. Teen drinking and teen 

drunk-driving fatalities have declined significantly over the last two decades. According to the U.S. Department of Health and Human Services, 82% of today’s adolescents do not drink. 2 That means nearly 20 million adolescents are doing the right 

thing by not drinking. 3 Similarly, according to the University of Michigan survey 

called ‘‘Monitoring the Future,’’ sponsored by the National Institute on Drug Abuse, 

the percentage of high school seniors who report having a drink in the last 30 days 

was 32% lower in 2002 than it was in 1982. 4 In 2003, there were nearly 410,000 

fewer high school seniors who reported past-month drinking than did in 1982. 5 And 

beer consumption by college freshmen fell 39% in the same time frame according 

to the American Council on Education and researchers at the University of California at Los Angeles. 6 The latter two measurements are record lows. 

In addition, the United States Department of Transportation reports that fatalities in crashes involving drunk drivers aged 16 to 20 have fallen 61% between 1982 

and 2002. There were 2,500 fewer teen drunk-driving fatalities in 2002 than there 

were in 1982. That progress has been achieved even though the number of 16 to 

20-year-olds licensed to drive has increased over 7% over the last decade to more 

than 12.4 million. 7

While many factors explain this success, and there is still significant room for improvement, we believe that one of reasons for the progress of the last 20 years is 

that different groups have come together to create programs that work. 

And those groups include members of our industry. I am happy to report that I 

could give each member of this committee the names of many people in your districts among our ranks that work with us on similar efforts. I hope you would agree 

that it is good work. 

Last year, the Federal Trade Commission issued a report on alcohol beverage industry self-regulation in which it reviewed industry-sponsored alcohol awareness 

programs. The FTC commended these programs and pointed out that they are developed by professionals in the fields of education, medicine or alcohol abuse and 

that they follow approaches recommended by alcohol research. 8

In discussing solutions and efforts that are yielding results, I would be remiss if 

I also didn’t address a fundamental difference we have with some on the issue of 

advertising and teen drinking. 

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9 Cook, P.J. and Moore, M.J., ‘‘Environment and Persistence in Youthful Drinking Patterns,’’ 

in Risky Behavior Among Youths, An Economic Analysis, edited by Jonathan Gruber, University 

of Chicago Press, National Bureau of Economic Research, 2001, pp. 375–437. 

Advertising is not what causes youth to drink. In fact, since 1982, Anheuser–

Busch’s advertising expenditures have tripled, while teen drinking has declined 32 

percent and teen drunk driving fatalities have declined 61 percent. 

At the same time, our advertising is intended for adults, and those of us in the 

beer industry voluntarily undertake extensive steps to place our ads in adult programming. Our advertising is only placed in television, radio and magazines where 

the proportion of the audience above age 21 is reasonably expected to be 70% or 

higher. This standard reflects the demographics of the U.S. population, in which approximately 70% of the public is age 21 or older. The 2003 FTC report commended 

the industry’s self-regulation and also concluded that the industry did not target 

youth with its advertising. 

As adults, we need to help youth navigate through an adult world, not try to pretend that adult activities don’t exist. In the end, underage drinking is not an advertising issue, it’s a family issue, and it’s a societal issue. 

As you know, the National Academy of Sciences also reviewed these issues in its 

2003 report. We have some fundamental differences with some of the National 

Academy’s recommendations. 

Although the recent National Academy’s recommendation to increase excise taxes 

is not part of our discussion here today, it is well known that the beer industry opposes such a measure; and I would like to take a brief moment to explain why. 

Higher excise taxes are not an effective deterrent to abusive consumption or illegal 

underage drinking. The science on this issue was examined by the NIAAA in its 

10th Special Report to Congress. Their conclusion is that no consensus exists in this 

debate. Research funded by the NIAAA indicates that teens are not impacted by 

higher taxes. Further, the research on the effects of higher taxes on college students 

is also cited in the NIAAA report, and it concludes, ‘‘The results suggested that alcohol prices were a less salient determinant of the drinking behavior of college students than they were in other populations.’’ Finally, a study coauthored by one of 

the National Academy’s panelists indicates that the effects of tax increases may be 

‘‘considerably smaller than suggested in previous literature. 9 The bottom line is 

that we do not support this recommendation because there is no scientific consensus 

to show that it will reduce teen drinking. In addition, because excise taxes are highly regressive, a tax increase would force a large number of middle class adults who 

enjoy beer to bear an unfair and disproportional tax burden. 

In closing, let me reiterate that the efforts I have focused on today include not 

only those supported by Anheuser–Busch and its beer wholesalers, but also those 

supported by our colleagues at Miller, Coors, Heineken and other brewers. 

We believe the best way to continue the progress made in the fight against underage drinking is through education, especially involving parents. And the collective 

investment we make in our youth will ensure their safe passage into adulthood. 

[Attachments to Ms. Katz’s statement follow:]

1. Statistical summary on progress in reducing alcohol abuse 

2. Organizations/groups that endorse/support Anheuser–Busch alcohol awareness 

efforts 

3. Anheuser–Busch national wholesaler accomplishments in implementing alcohol 

awareness programs 

4. Beer Institute Advertising Code 

5. Anheuser–Busch College Marketing Code 

6. Driver’s license guidebook provided to retailers [Retained in the Committee’s 

official files.] 

7. Examples of Anheuser–Busch alcohol awareness advertising

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PARTNERS 

Here is a list of organizations with whom we have partnered on alcohol awareness 

programs and projects, or who have distributed our program materials.

American Association of State Colleges and Universities 

American Council on Alcoholism 

American School Counselor Association 

BACCHUS & GAMMA Peer Education Network 

Big Brothers Big Sisters of Mississippi 

Florida Governor’s Mentoring Initiative 

Florida Highway Patrol 

Florida Literacy Coalition 

Florida Student Association 

Illinois State Police 

Inter–Association Task Force on Alcohol and other Substance Abuse Issues 

International Association of Chiefs of Police 

Korean American Coalition 

Korean Health Education, Information and Research Center 

Mississippi Boys and Girls Club 

Mississippi Mentoring Network 

National Association of State Universities and Land–Grant Colleges 

National Clearinghouse for Alcohol and Drug Information 

National Collegiate Athletic Association 

National Commission Against Drunk Driving 

National Council of Negro Women 

National Highway Traffic Safety Administration (NHTSA) 

National Rural Alcohol and Drug Abuse Network 

National Safe Boating Council 

National School Boards Association 

National Social Norms Resource Center 

Optimist International 

Organization of Chinese Americans, Inc. 

Provident Counseling 

State Attorneys General: Indiana, Nevada, New Mexico, Texas 

State Law Enforcement Chiefs Association (FL) 

Take Stock in Children 

The Betty Ford Center 

The Caron Foundation 

U.S. Hispanic Chamber of Commerce 

U.S. Junior Chamber of Commerce (Jaycees) 

Alcohol Medical Scholars Program


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COLLEGE MARKETING CODE 

Anheuser–Busch is committed to the responsible enjoyment of its alcohol beverage 

products by adults of legal purchase and drinking age. This commitment is particularly important in the environment of the American college campus, where many 

young adults are making decisions about beer that might remain with them for the 

rest of their lives. 

We believe college students 21 and over have the right to enjoy beer responsibly 

as do other adults in our society. In fact, the vast majority of America’s 89 million 

adult beer drinkers enjoy beer in a responsible manner that is consistent with a 

healthy lifestyle. We also believe that college students under 21 should respect the 

state laws that prohibit them from purchasing and consuming alcohol beverages. 

Anheuser–Busch historically has supported programs to discourage underage 

drinking and to remind those of legal drinking age to drink responsibly . . . programs such as BACCHUS (Boost Alcohol Consciousness Concerning the Health of 

University Students), the NCAA Foundation’s ‘‘Choices’’ grant program, and National Collegiate Alcohol Awareness Week. 

It has long been our belief and practice that our marketing and advertising programs reflect our commitment to responsible enjoyment of beer by adults of legal 

age. While numerous studies have demonstrated that alcohol beverage advertising 

does not cause alcohol abuse or underage drinking, we have developed the following 

college marketing guidelines to formalize our commitment to encourage responsible 

use of our products and to discourage underage drinking. 

The guidelines do not apply to educational materials, televised, printed or audio 

messages which do not have as their principal message promotion of a beer brand, 

nor materials or messages designed to address issues of alcohol abuse or underage 

drinking. 

In all cases, Anheuser–Busch marketing efforts which occur on campus will be 

conducted in accordance with any college or university regulations which apply to 

the sale and marketing of alcohol beverage products. 

Advertising 

Advertising is defined as a message placed in traditional media such as television, 

radio, magazines, newspapers, and signs. ‘‘Campus media’’ includes any publication 

that is intended for distribution primarily to undergraduate college students. Campus media does not include any radio, television or cable television stations that also 

reach a general audience in the community. 

When purchasing advertising in campus media, Anheuser–Busch will do so within 

the following guidelines: 

• All beer advertising will adhere to the guidelines contained in the Brewing Industry Advertising Code. 

• All beer advertising placed in campus media will comply with any guidelines 

set forth by the University or College Administration. 

Event Sponsorship and Promotion 

Event sponsorship and promotion is defined as providing financial or other resources in exchange for display of and recognition for specific brand names in conjunction with the event. 

1. Events on Campus: Anheuser–Busch will limit its event sponsorship and promotion on campus to licensed retail establishments and those activities open 

to the general public, such as intercollegiate athletics, entertainment events 

and charity fund-raisers where most of the audience is reasonably expected to 

be above the legal purchase age. For all such events, management of the event 

must agree to implement and enforce an effective system of checking identification and adhering to minimum purchase age laws in place, if beer is sold or 

served. 

2. Spring Break: At Spring Break destination locations, Anheuser–Busch will not 

conduct beer advertising, event sponsorships or promotions on beaches or at 

other outdoor locations or non-licensed premises where most of the audience 

is reasonably expected to be below the legal purchase age. 

3. Product Sampling: Sampling of Anheuser–Busch products on campus among 

consumers of legal drinking age where allowed by law, will be limited to circumstances meeting the following criteria.

• The event must be limited to the premises of licensed retail accounts and the 

management of the event must agree that the event will be conducted in accordance with school policy. 

• The management of the event must agree to establish and enforce reasonable 

limits as to time and quantity of consumption. 

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Promotional Materials 

Beer-branded promotional materials are defined as posters, calendars, articles of 

clothing, glassware and novelty items such as towels, pens, key chains, buttons and 

the like designed to promote the sale of specific beer brands. Anheuser–Busch beerbranded materials are intended only for adults of legal purchase age. Anheuser–

Busch will limit its free distribution of promotional materials on campus to circumstances meeting the following criteria: 

• Distribution must be at a licensed retail establishment or during activities at 

a venue open to the general public where most of the audience is reasonably 

expected to be above the legal purchase age. 

• Persons in charge of distribution must agree to make a good faith effort to limit 

distribution to those of legal purchase age. 

Company Sales Representatives 

Anheuser–Busch sales personnel must be above the minimum purchase age and 

limit their calls on campus to licensed retail establishments. 

Dissemination of Guidelines 

A significant percentage of marketing activities at or near college campuses are 

undertaken, not by Anheuser–Busch, but by wholesalers who distribute our products. They are independent businessmen and women who have a strong commitment to the communities and the colleges they serve. And, like Anheuser–Busch, 

they also are committed to responsible marketing practices. We encourage them to 

follow these guidelines. 

These guidelines are to be distributed annually by Anheuser–Busch to the following: 

• University and college administrators; 

• Wholesalers who distribute Anheuser–Busch beers; 

• All Anheuser–Busch sales and marketing personnel. 

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Mr. OSBORNE. Thank you very much. We’ll now begin questioning. And in deference to Ms. Woolsey’s schedule—she has another hearing—I would like to call on her at this time. 

Ms. WOOLSEY. Thank you very much, coach, for letting me do 

this. 

We call him ‘‘coach,’’ too, Mr. Newton. 

[Laughter.] 

Ms. WOOLSEY. I have a question. Mr. Newton, if SADD had been 

in existence when you were in school, would it have made any difference to you? Would you have joined? Would you have supported? 

How would it have mattered? 

Mr. NEWTON. I think it would have been an opportunity to intervene on me early. At that time there were no programs in schools 

and it was a heavy drinking environment in my high school. So it 

could have been an opportunity for early intervention. So I think 

it really has some value. 

To carry that—the biggest concern I have with young people is 

the mixed message. They see so many messages to drink by the 

time they’re 18, and the drinking age is 21 in America, so it’s a 

contradiction that they have a hard time working through. But it 

would have been an opportunity for early intervention for me. 

Ms. WOOLSEY. OK. Thank you very much. 

Jacqueline, tell us from your perspective and SADD’s perspective, what part do parents play? How important are parents in— 

Ms. HACKETT. Certainly, the parents are very influential to their 

children, and that’s why we need to inform the parents of the dangers of underage drinking. We need to let the parents know the 

statistics about how many youth are dying and how it affects all 

of their lives, and we need the parents to send the message that 

students should not be drinking. 

Ms. WOOLSEY. So how are we going to get that message to the 

parents and to youth? Have you—what kind of—would a national 

media campaign work? Does it work with the drug programs? I 

mean, would it work? 

Ms. HACKETT. Absolutely. 

Ms. WOOLSEY. And what would it act like? 

Ms. HACKETT. There is a lot of media centered toward youth, and 

youth are very influenced by newspapers, by the TV, and by magazines. And we need to act against that and send youth a positive 

message and help them make the right decisions about underage 

drinking. 

Ms. WOOLSEY. Well, could you comment on the ad we just saw? 

Because I can’t believe that somebody that was old enough to drink 

in the first place is sneaking out of the house and putting makeup on. I mean, if they’re a 21-year-old. So how does that—is that 

a message that worked? 

Ms. HACKETT. We need to use a kind of messaging—when people 

are in the media that are drinking, they’re good- looking, they’re 

smart, they’re athletic. We need to do something to counteract that. 

We have to make hip ads. An example would be the truth. It’s 

those kind of ads that are reaching the youth and helping them to 

make their own decisions. So I think that’s a campaign that we 

could definitely look toward making modifications to that work on 

the underage drinking aspects. 

74

Ms. WOOLSEY. OK. Thank you very much. I think I’m going to 

yield back, because I really have to go someplace else, but I want 

to thank you all so very much. You’ve been very, very helpful to 

us. Thank you. 

Mr. OSBORNE. Thank you, Ms. Woolsey. I’ll just ask a few questions now. One statistic I ran across a few years ago—I think it’s 

fairly accurate—is that by the time a young person is 21 years of 

age, they’ve watched roughly 2 years, not of television, but 2 years 

of commercials. That’s a pretty powerful influence, 2 years out of 

21, or even if it’s a year or year-and-a-half. And I’d like to have you 

think with me a little bit as to what percentage of those commercials have to do with alcohol. Probably out of 2 years, a few 

months, you know, right? That would be fair. And out of those few 

months, how many de-glamorized alcohol and how many of them 

have glamorized? How many of them have involved young people 

who are, as was mentioned by Ms. Hackett, athletic, attractive, 

having a good time? 

I certainly applaud you, Ms. Katz, for the commercial that you 

showed us. I think that was good. There was one other commercial 

on the Super Bowl that showed a rewind of what happens when 

you use drugs and alcohol that was one of the most watched. I 

think it was the most impressive to young people. But on the other 

hand, we had the dog biting the guy. We had the horse, flatulent 

horse, which appeals to probably somewhat of a juvenile sense of 

humor, and over and over and over again. 

So there is a cumulative effect here. And it definitely impresses 

people. And I don’t question your intentions. I don’t question the 

industry’s intentions. But the long-term effect has been a wearing 

down of sensibility to the destructiveness of alcohol. 

Bob, I’d just like to ask you, you said mixed messages. Would you 

flesh that out a little bit? I know you may have some thoughts on 

exactly what might be done that would make that a little bit more 

effective. 

Mr. NEWTON. Well, I agree with you. I think there is an association that young people see as alcohol being very glamorous. This 

is what successful people—this is how they celebrate. And I think 

they develop attitudes from seeing those messages. 

I think to combat that—and as I said earlier, those young girls, 

those eighth grade girls, I really believe they didn’t know alcohol 

was a depressant and a powerful drug. And I sincerely agree with 

that the earlier a person drinks alcohol, the physiological and the 

psychological impairment is devastating. A lot of them won’t even 

get through school. There will be major, major negative consequences. 

I think we need, as I mentioned earlier, we need a media campaign to combat all the positive messages that are sent with the 

association of alcohol, and I think that’s one solution. 

Mr. OSBORNE. OK. Thank you. I don’t know how to say The Honorable Molinari, but anyway, I recognize your former status. Do 

you have any objective analysis of some of the data that you have 

presented? In other words, the effects of the counteractive measures where some outside agency has actually come in and audited 

and tried to determine how effective what you’re doing has been? 

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Ms. MOLINARI. Sure. Absolutely, Mr. Chairman. As I said, all our 

current programs right now have an independent evaluation as 

part of it. And I daresay for a lot of alcohol prevention programs, 

they do not. We do. Some of our evaluators include for the Alcohol 

101 Plus that’s currently in the field right now, part of our evaluation committee consists of NIAAA and the Department of Education. 

They will come back together in a very short period of time and 

consistently monitor progress. We’re embarking on a several hundred thousand dollar program with the University of New York 

where we’re going to sit down, and the chancellor has already 

agreed, where we’re going to use these programs at different points 

of a college career and come back and on different college campuses 

perform evaluations with outside auditors and outside agencies. 

A lot of our programs have been audited by the Pacific Institute 

and evaluated by the Pacific Institute. The University of Florida 

and George Mason University. And yes, some of them, sir, have not 

been audited by professionals. But I challenge anyone sitting here 

today to look at this, the Brandon Story. This is the program that 

I got involved in as a Member of Congress. Brandon has toured all 

over the United States and spoken to high school students, particularly around prom and at graduation time. He barely can speak. He 

can barely walk anymore. He tells the story dramatically of the irresponsible decision he made, blames no one for hitting a tree and 

lost all his life dreams. And you know what, Mr. Chairman, I have 

been a part of that real evolution. When high school students come 

down and say, it’s one instance, but it’s duplicated, that just sticks 

in my mind. A group of girls before—because girls are the fastest 

rising binge drinkers in the United States today and of great concern—a jar full of change and said, wanted to let you know, we 

were giving this to John to go out and buy alcohol after the prom, 

and after we heard what happened to you, we’re taking this money 

back and we’re going to go get our nails done for the prom. 

So most of our programs are very well expert analyzed. And 

some of them where I have sat in SPEAK-UP organizations on college campuses where we’ve worked with the athletes as role models, I have seen them save lives, sir. 

Mr. OSBORNE. OK. Thank you. My time is up. Mr. Keller. 

Mr. KELLER. Thank you, Mr. Vice Chairman. And I want to begin 

by thanking you for your leadership, for bringing this issue before 

our Committee and being largely responsible for having this hearing today. 

There’s probably nobody I respect more in Congress than Coach 

Osborne. I refer to him as our E.F. Hutton Congressman. When he 

talks, everybody stops and listens. But I have to say that I don’t 

quite share Coach Osborne’s skepticism about what the industry is 

doing. And he mentioned Anheuser-Busch, for example, in his 

opening remarks. 

And let me just tell you why. In my district of Orlando, Florida, 

the local Budweiser distributor is called Wayne Dench, and the 

president is a young man named John Williams, and they spend 

$42,000 a year there to help combat underage drinking, and it 

makes a big difference. And I’ll just give you just three little examples that I’m personally familiar with. 

76

We have a program in Central Florida called ‘‘Tow to Go.’’ And 

if you’re out at a bar and you’re underage or even legal age, and 

you can’t drive, you just call AAA and they send out a truck and 

they take you and your car home, no questions asked. And the beer 

distributor picks it up. And it saved 1,400 lives last year. Fourteen 

hundred drunks used it. And they pick up the tab. If you don’t 

want your car towed, they have a similar service with a cab. 

They send speakers to the different high schools as well. Congresswoman Molinari mentioned Brandon. And I was there and 

met Brandon, and I went to Winter Park High School with him. 

And I tell you, I got up in front of those kids and gave my best 

I Have a Dream speech, and, you know, I’m not far removed from 

you, and I’m only 30 years old. And someone who was a jury trial 

lawyer before I got this job and now a politician. I have a sense 

of when I’m connecting with a crowd. And let me tell you, I did not 

connect with that crowd. It was like, whatever. 

And when this young man got up and told his story, wow, they 

were blown away. And you could hear a pin drop. And that’s because the local beer distributors cared about it and help fund it 

with Congresswoman Molinari’s organization. $42,000 a year. Don’t 

have to do it. Not doing it because there’s a law. Not doing it because there’s some statute. They’re doing it because it’s the right 

thing to do. 

So I’m optimistic that working together, we can build partnerships to win this battle and take it on head on. 

Let me ask Mr. Newton, let me ask you a question. I’m going to 

ask the same of Mrs. Katz here, and that is, on the issue of educating young people, I’m real interested in the age group where it’s 

most successful. I know that you have spoke to kids at all levels, 

and my gut reaction as a layman sitting up here looking at this 

issue is that you probably have more success focusing your resources and time with middle schoolers or ninth and tenth grade 

than you would at a fraternity party with 20-year-olds. But you tell 

me. You’ve been in the field. Where should the time and resources 

best be used in terms of getting to young people and encourage 

them not to drink? 

Mr. NEWTON. That’s a very good question, Mr. Keller. I think we 

need a comprehensive educational approach in all grade levels. I do 

believe it needs to start in elementary, and it continues through 

middle school and high school. 

I think because the kids that I’m concerned about the most are 

the 6 million that I mentioned that come from a family where 

there’s a drinking problem or another drug problem already established in the family, I would like to provide early education for 

those kids and help them cope with that type of family system, because there’s a lot of research in any case that is a very emotional 

turmoil for a young person living in that type of family. 

So I think we need a comprehensive approach through all grade 

levels, K through 12. And that would be my hope if there was a 

Federal strategy to implement that type of comprehensive approach. 

Mr. KELLER. Thank you. Mrs. Katz, what’s your opinion on the 

education aspect, and what ages should we focus a lot of our time 

and resources? 

77

Mrs. KATZ. Our Family Talk About Drinking program was created by an advisory pane of people in alcohol prevention, alcohol 

treatment, education, and family counseling, and they recommend 

that you start the discussion with your children when they’re quite 

young, as young as eight. 

Now when they’re that age, it’s a very general discussion, but as 

they get older, the discussion becomes much more pointed, and it’s 

an ongoing dialog. And when I say a discussion I mean more than 

just a conversation. As your teens get to 15, 16, 17 years old, you 

need to start really becoming an active part of their life, much the 

same way you had to when they were babies. 

In fact, the adolescent years are somewhat like a rebirth, and 

kids need in their teen years as much time and attention from 

their parents as they did when they were newborns. And that 

means that you know who their friends are. You know who their 

friends’ parents are, and you make sure that they share your same 

values. You know where they’re going on a Friday or Saturday 

night, and you’re awake when they get home. And thanks to the 

advent of cell phones, hopefully while they’re out, you even keep 

track of them, you know, as well. And I know that’s what I do as 

a mom. 

Mr. KELLER. Thank you. And, Coach, I’ll yield back. 

Mr. OSBORNE. Thank you, Mr. Keller. 

Mr. Case? 

Mr. CASE. Thank you, Mr. Chair. I share my Ranking Member’s 

welcome acceptance of your initiative in this area. 

Let me ask a bullet question of each of you in my 5 minutes, so 

that means 1 minute each. What should the Federal Government 

do to combat underage drinking at this point? I think we’ve diagnosed the problem pretty well. It seems to me that the options are 

regulatory action by our Federal executive branch, funding by our 

executive and legislative branches, or statutory changes of one kind 

or another by both branches as well. 

So let me just walk down the panel and just give it to me 

straight and bullet-wise. Ms. Molinari? 

Ms. MOLINARI. Well, I think first of all, it’s national leaders I 

think holding hearings like this and being the influence developers 

that you are throughout this nation certainly speaking on these 

issues and employing our programs, any one of the programs that 

are presented here today to help educate and influence is an important role that you can all play. 

Certainly I’d say that we embrace almost the majority of the 

NAS studies that—the NAS study recommendations that urge the 

Federal Government to get more involved and wage media campaigns, bring together independent advisory boards such as we do 

to constantly keep this as a top priority for our nation’s leaders. 

And certainly in any way, shape or form, Congressman, that we 

can be of assistance, we’d be very pleased to help you in that. 

But as we talk, there is a role—the numbers are still to high—

and there’s a role for industry, for government, for not-for-profits 

all likes to play in reducing and saving lives. 

Mr. CASE. Mr. Newton? 

Mr. NEWTON. Thank you, Mr. Case. I agree with the NSA support recommendations to have a Federal strategy to oversee preVerDate 0ct 09 2002 12:06 Jun 30, 2004 Jkt 000000 PO 00000 Frm 00081 Fmt 6633 Sfmt 6602 H:\DOCS\91726.TXT EDUWK PsN: NNIXON
78

vention, intervention and treatment process through communities, 

schools and throughout our society. I really believe that’s the kind 

of intervention we need by the government right now. 

And I do believe that the media campaign would be a huge tool 

for us to combat the mixed messages for young kids. 

Mr. CASE. Thank you. 

Mrs. Hamilton? 

Mrs. HAMILTON. Thank you. It’s all right here in the NAS report. 

This Committee hearing was on what works. Of all of the research 

that was submitted, nothing that was submitted by the alcohol industry was scientifically evaluated as a science-based program except for Alcohol 101, and that needed further research. 

This is a graph from Monitoring the Future that goes from 1975 

to 2002. The middle line here where the 21 minimum drinking age 

changed is where the line goes down. From 1991, it flatlines. All 

of the programs that have been presented shown that this is not 

working. You cannot just provide information without having 

science behind it that proves that it works, and I would urge this 

Committee to please look at funding for science-based programs 

that can be scientifically evaluated for this critical public health 

and safety issue. It’s imperative that we look at this. 

You know, I really appreciate the ad. I really do. But I have to 

say that that’s only one of 179 that kids see that talk about underage drinking. Kids see 2,400 alcohol ads, or people do, about drunk 

driving and underage drinking, and they see 209,000 product ads. 

We need to have more responsibility from the alcohol industry that 

talks about what alcohol is. It’s for adults. 

Mr. CASE. OK. Thank you. Let me just keep going. Ms. Hackett? 

Federal Government action. 

Ms. HACKETT. We agree very much with what Mrs. Hamilton 

said, especially in regards to the National Academy of Sciences report. The Department of Education could also get involved. In 

Vermont, for example, the Department of Education uses its SADD 

chapters in its high schools throughout the state to host leadership 

training, highway safety messaging, substance abuse prevention 

programs and other positive decisionmaking messages are sent. 

The Vermont SADD chapters are a very important part of their 

statewide community coalition, which is exactly the model that the 

NAS report states. 

Mr. CASE. Thank you. Mrs. Katz? 

Mrs. KATZ. Yes, Congressman. First I have to say that we truly 

believe that parents play the greatest role here in helping their 

youth make good decisions. And of course youth see beer advertising in their lives. It’s part of society. They may notice an ad. 

They may even laugh at an ad or be able to recite something that 

becomes part of popular culture. But the truth of the matter is that 

our job as adults is not to pretend that adult things don’t exist. It’s 

to help youth navigate through an adult world, and that’s where 

we need to place our efforts. 

And in this regard, my company’s advertising has tripled since 

1982. 

Mr. CASE. OK. Just briefly, should the Federal Government do 

anything? 

79

Mrs. KATZ. Well, I think the notion that this topic is being ignored is wrong. I think that there’s a study that was done by the 

Fiscal Planning Services of Bethesda, Maryland that said in the 

year 2000, $8.1 billion was spent by state and Federal Government 

agencies and private foundations on alcohol-related activities such 

as alcohol abuse treatment, prevention, education and research. 

And I would say that contrary to maybe the answer to a lot of 

questions, the answer here is not to throw money at it. It’s to get 

parents actively involved in their children’s lives. That’s what kids 

have told us is the most important influence, and that doesn’t cost 

anything. 

Mr. CASE. OK. So is the answer no, we shouldn’t do anything? 

Or we should continue the Federal Government programs? 

Mrs. KATZ. I think the Federal Government, state government is 

already heavily involved in this issue, I would urge them to continue those efforts. And I think my industry and my company has 

deserved a seat at the table and can play a meaningful role. 

Mr. CASE. Thank you. Thanks. 

Mr. OSBORNE. Thank you, Mr. Case. Mr. Kind. 

Mr. KIND. Thank you, Mr. Chairman. I want to thank our distinguished panelists for your testimony here today. Ms. Molinari, as 

always, it’s a pleasure. And Ms. Hackett, I just want to commend 

you. You’ve been extremely poised in testifying. I assume this is 

your first opportunity to testify before a congressional committee. 

You’ve really done an outstanding job, and I think your representation for students across the country is outstanding in today’s panel. 

And Mr. Chairman, I want to commend you, too, for highlighting 

this issue. I think it is an important issue, one that the Committee 

should take a little more time studying, obviously, with the National Academy of Science report that has come out. As an old college football player myself, I, too, am not insensitive to the messages that the youth and collegiate athletics are subjected to on a 

daily basis. 

And what I see in the state of Wisconsin is a coordinated and 

comprehensive approach right now to educate our youth, to educate 

the parents, between beer producers that exist in the state, the 

beer distributors, to the schools, the Tavern League has a very 

comprehensive approach, too, and we’re starting to see some very 

fine data coming back in regards to the success of many of these 

programs. 

And I’d hope as we move forward that there will be that type of 

interest in greater collaboration, greater communication between 

the various groups that have an interest in trying to reduce underage drinking in this country. 

I notice, Mrs. Katz, that Anheuser-Busch has been very aggressive on this front as far as outreach efforts, educating parents in 

their role in establishing that important communication with their 

children in the family, working with the retailers in order to try 

to intercept the underage purchases of alcohol, but also the education efforts with students and youth in particular. Do you have 

any statistics in regards to the success of the type of programs that 

Anheuser-Busch has been involved with? Any type of research 

that’s gone on with the approaches that you have taken that you 

can share with the Committee? 

80

Mrs. KATZ. Well, Congressman, the FTC in its 2003 report on 

youth advertising and underage drinking—I’m sorry. On advertising and underage drinking, rather, commended the industry’s 

educational program, said that they were based on sound research 

and that they were prepared by people from the educational field, 

the medical field, the prevention field, and they encouraged the industry to continue those efforts. 

If I may, I left half of what I wanted to say to a point that was 

raised earlier by Congressman Case. If I could just finish. I said 

that our company’s advertising expenditures had tripled since 

1982, but teen drinking has gone down 32 percent in that same 

time period, and teen drunk driving has declined 61 percent. 

Now we believe that parents play the greatest role again in addressing this issue, but it also involves retailers, and that’s why we 

put so much emphasis at the point of purchase and encourage retailers to get involved. One of the training programs that we support at the retail level is called TIPS. It stands for Training for 

Intervention Procedures by Servers of alcohol. And it was created 

by the founding director of the National Institute on Alcohol Abuse 

and Alcoholism, Dr. Morris Chafetz, and it has been researched at 

Virginia Polytechnic and found to be very effective. That’s a program that we have wholeheartedly supported for many years, I believe over 20 years. 

Mr. KIND. Ms. Katz, do you feel that the beer industry is in a 

position or willing to try to work with some of the other outside 

groups and organizations that obviously have an interest, have a 

lot of ideas that they bring to the table on what approach to take, 

or do you feel that you’re being kind of excluded in the overall discussion of what approach is necessary? 

Mrs. KATZ. Well, Congressman, I won’t comment on whether or 

not I feel as if we’re being excluded, but I will agree that we have 

a role to play and that it would be wonderful if the outcome of this 

hearing is that we all remember what the true enemy here is and 

what we’re truly fighting, and that’s underage drinking and not 

each other. And we would hope that this hearing opens the door 

for more collaboration on the things that we can agree on. 

And I’m familiar with some of the programs that Mothers 

Against Drunk Driving has developed. One that I haven’t seen but 

I’ve read a press release about is called Alcohol EDU, and it’s for 

high school students, and it emphasizes, according to Mrs. Hamilton, that youth should not drink before they’re of legal drinking 

age, that they should never drink and drive, and that they should 

never get in the car with anyone who’s been drinking. 

Those are messages that we not only wholeheartedly support, 

those are the very same messages that we’re conveying in our programs. So my hope is that we can work together on areas where 

we have common ground and remember what our true aim here is, 

and that is to continue the progress in the fight against underage 

drinking. 

Mr. KIND. Thank you. And Ms. Hackett, may I ask you a question? Obviously peer pressure, and we heard from Mr. Newton the 

role that peer pressure played in his early age in that, but that has 

a huge role in underage drinking as well. Have you noticed or have 

you been involved in any programs dealing with peer pressure and 

81

educating students on how to deal with the powerful influence of 

their peers in making these type of societal decisions? 

Ms. HACKETT. I think that’s a large initiative of SADD, is to help 

create an environment where high school students can go and be 

in a safe haven, you know, somewhere where they’re not going to 

be pressured by people to drink or to go to parties where people 

will be drinking, but it gives them an alternative without excluding 

them from friends. 

Mr. KIND. All right. Thank you. Thank you all again, and thank 

you, Mr. Chairman, for holding this hearing today. 

Mr. OSBORNE. Thank you, Mr. Kind. 

Mr. Wilson. 

Mr. WILSON. Thank you, Mr. Chairman. And Mr. Chairman, I’d 

like to thank you for your efforts in having this hearing today. As 

the father of four children, I have a special interest in this, and 

also I’m very pleased that when I served in the state senate of 

South Carolina that I worked very closely with MADD. I have been 

a member. I don’t know if my dues are current to date, but I have 

been a—and particularly Mr. Bill Rowe of Bluffton, South Carolina, 

who has been our leader there in South Carolina, is very good 

about educating persons on the state level, and I’m very grateful. 

Please come by and visit my office. Ms. Hackett would like this, 

too, but I’ve got a— 

Mrs. HAMILTON. I’ll be in South Carolina next week. 

Mr. WILSON. Oh, wonderful. Hey, that’s terrific. I’ve got a certificate of merit on the wall. And so thank you. You make a real difference on the state level, both of you, MADD and SADD. 

Additionally, I want to submit a statement for the record, and I 

want to commend the beer wholesalers. I’ve worked with them over 

the years, in particular Larry Lipoff of Charleston, with the 

Pearlstein Distributors in Ridgeland, South Carolina, and they 

have an extraordinary program. This is a very depressed community. And they have a program that’s real life of working with firefighters and with police officers to explain the consequences of driving intoxicated. 

Additionally, in Orangeburg, South Carolina, I have known multiple generations of the Barudi family. Murray Barudi, Orangeburg 

Distributors. He actually recruited Hootie and the Blowfish to provide a little video to warn against young people drinking and the 

consequences. And it’s been seen and reached 142 million people. 

But I’ve got this statement for the record. 

And at this time, in the interest of time, Ms. Hackett, I was very 

interested in your point about having mentoring, because I believe 

that peer pressure has been indicated with Mr. Newton too that 

mentoring can be very helpful. Can you tell us of any examples in 

your experience of mentoring? 

Ms. HACKETT. Each SADD chapter focuses on mentoring in a different way, but my particular chapter, we do DARE role modeling, 

where we’ll go into elementary schools with DARE officers near the 

end of their curriculum, and take questions from the students 

about what it’s like to be asked to use, if we’ve ever been asked. 

We also have a program called the Just Say No Traveling Show 

where our members who signed the pledge to be no use will go into 

middle schools and elementary schools, not just in our district, but 

82

around the state. And they perform skits about prevention, underage drinking and violence. 

Mr. WILSON. And I was particularly happy to hear about the Just 

Say No. To me, that program is so positive, and it’s a positive negative message. And so thank you for even referencing that. 

And Congresswoman Molinari, it’s wonderful to have you back. 

And particularly your work with the Century Council, it makes a 

difference. And you’ve indicated that research has show that parents are the most influential factor in an adolescent’s decision to 

drink or not. Could you please explain any initiatives that you may 

have that emphasizes that point? 

Ms. MOLINARI. Yes sir. I think we all certainly agree here that 

there’s so much—there’s a role for all of us to play—government, 

industry, not-for-profit organizations, as we are too, but that to 

Francine’s point, we can’t—you want data. The data states time 

and time again that the most important influence in a person’s 

ability, a young person’s ability to choose to drink or not, comes 

from their parents. 

And let me just cite one more study that we did through Teenage 

Research Unlimited several years ago. We interviewed over 2,000 

teenagers, and then we interviewed the same amount of parents of 

teenagers. Seventy percent of the parents believed in the last 3 

weeks they had a meaningful conversation about underage drinking with their teenager. Seventy percent of the teenagers said they 

had not talked to their parents about underage drinking yet. 

So a lot of what our programs aim to do is to say if you’re talking, they’re not hearing you or you’re talking through each other. 

So our programs like You’re Not Done Yet and a lot of our other 

programs go directly to the parents, and most particularly the program that we’re gearing right now for 10-year-olds and up will be 

directed through middle schools but primarily the message will be 

geared toward the parents, which will be a facilitator’s guide and 

also a message in conjunction with a television, positive television 

representative personality, which I can’t name yet, but one that 

you’ll all think is a good thing, to help communicate to parents and 

very young people about the dangers of underage drinking. 

It’s a message that needs to be reinforced to parents, a consequence and a level. There’s the right way and the wrong—there’s 

the really right way for parents to communicate with their children 

about underage drinking, but I don’t think there’s a wrong way. 

The conversation just has to take place. 

Mr. WILSON. Thank you. We appreciate your service and your 

husband’s service, too. 

Ms. MOLINARI. Thank you. 

Mr. WILSON. And Mrs. Katz, you’ve indicated that AnheuserBusch has programs in place to promote greater parent-child communication. And that’s the key as identified by the other persons 

here today. Can you restate those real quickly in the interest of 

time? 

Mrs. KATZ. The programs that we have are aimed at parents of 

young children, Family Talk About Drinking, which helps parents 

initiate the conversation with their children. As those children 

move into their teenage years and are heading off to college, we 

have another program called College Talk, and that program helps 

83

parents help their teens continue to make good decisions as they 

head out of the home and to college. 

And then finally, we are an avid supporter of mentoring programs for those students who don’t have that kind of strong parental influence at home. 

But I’d just like to make one comment if I may about the Roper 

Research organization’s poll of young people, because actually that 

poll asks youth to identify their influences on a whole host of topics—music, what clothes they wear. Whether or not they’re going 

to drink is one of the answers, or one of the questions, rather. And 

when it comes to things like music and what clothes they wear, 

parents don’t really play a role. 

But when it comes to important decisions in their lives like 

whether or not they’re going to drink or what they’re going to be 

when they grow up, they look to their parents. And advertising has 

always been one of the choices on this survey, and it has always 

ranked dead last. 

And we believe that if youth have so firmly told us that their 

parents are such an important factor in this decision, they don’t 

want their parents’ disapproval, they want to do the right thing, 

if 82 percent of today’s teens are not drinking, let’s continue to use 

what works. I agree that we are a far way from claiming victory. 

There are still far too many teens who drink. But we’re on the 

right track. And we need to reinforce that there’s progress that’s 

been made. Because if we don’t, we lose the opportunity to help 

students understand that their efforts are working. 

I applaud the work that SADD does. In fact, Anheuser-Busch 

was a founding corporate sponsor of SADD. And my older daughter 

was a member of SADD when she was in high school. It’s a wonderful program, and it complements what parents should be doing 

at home, and it helps youth make good decisions. And in the end, 

that’s what this comes down to. 

Mr. WILSON. Thank you all for being here today. Thank you, Mr. 

Chairman. 

[The prepared statement of Mr. Wilson follows:]

Statement of Hon. Joe Wilson, a Representative in Congress from the State 

of South Carolina 

Thank you, Mr. Chairman for convening this hearing on what works in the fight 

against illegal underage consumption of alcohol. I commend you for focusing on the 

solutions rather than the problem itself. We all know great strides have been made 

in the last twenty years; however, there is more to be done. Parents, schools, communities, and the industry must band together to identify what works in our communities and do more. 

Early intervention by parents, schools, and community partners is paramount in 

taking this fight to the battlefields where it is fought. As the father of four children, 

I have long supported community efforts to prevent underage drinking. In the state 

Senate I received Mothers Against Drunk Driving’s (MADD’s) Certificate of Merit 

award, and proudly display that award in my Congressional office. 

I want to speak about what works in my community. In the district I represent, 

and across South Carolina, beer wholesalers have exemplified a strong dedication 

in their communities in the fight against illegal underage consumption. There are 

more underage drinking prevention programs at work in South Carolina’s Second 

District , and nationwide, than we have time to enumerate here today, but I want 

to tell you about just a few. Additionally, because I believe in the MADD program, 

I have been a member led by Bill Roe of Bluffta, SC. 

In Ridgeland, South Carolina, Pearlstine Distributors, led by President Larry 

Lipor of Charleston, hosts a program called ‘‘Street Smart,’’ which uses firefighters 

84

and paramedics to present high school and middle school students with a real-life 

look at the consequences of underage drinking. 

Additionally, Orangeburg Distributors is an industry leader in the fight against 

illegal underage consumption. Orangeburg Distributors President, Murray Baroody, 

enlisted the help of his friends, pop musicians ‘‘Hootie and the Blowfish,’’ to record 

a Public Service Announcement which has reached more than 142 million people. 

Orangeburg has a continuous rotation of underage drinking prevention outdoor ads, 

radio spots and print ads, and Orangeburg recently sponsored a talk by emergency 

room nurse Linda Dutil, who makes a dramatic presentation showing students the 

harmful effects of binge drinking and drunk driving accidents. 

Both of these operations participate in the ‘‘WE ID’’ program that offers retailers 

ID training and a variety of materials, from buttons to stickers for cooler doors and 

store entrances. 

Across the state, the industry works with local high schools to promote safe and 

fun celebrations for seniors on graduation or prom nights—by providing food, games, 

entertainment, and a Zero Tolerance for alcohol. 

Again, the efforts that I have touched on today highlight just a few of the important and successful programs being implemented by beer wholesalers in my district 

and state. I urge my colleagues to allow for full consideration of the industry’s commitment to this important issue and its efforts to address our mutual concerns. 

Mr. Chairman, again I would like to thank you for your efforts in preventing underage consumption by having this hearing today. I am confident that we are all 

here to reach the same goal, though we may have different ways of going about it. 

I look forward to working with my colleagues as well as all the public and private 

entities to find a solution to the underage drinking situation that is facing our children and American families. 

Mr. OSBORNE. Thank you, Mr. Wilson. 

Mr. Davis. 

Mr. DAVIS. Thank you very much, Mr. Chairman. And let me 

commend you for helping to make sure that this issue gets raised. 

As one who has spent much of my adult life working with young 

people and members of my family working with young people as 

teachers and principals and Boy Scouts and Girl Scouts and Sunday school and the whole works, I think it’s a very relevant discussion. 

As I listen to the different type programs and the different activities that seem to work, it occurs to me that I represent a district 

that has a large disadvantaged area, large disadvantaged population. Many families are dysfunctional. And so the normalcy of 

family impact and family influence oftentimes does not occur, or it 

occurs in a very different kind of way. 

My question, Mrs. Katz, is really to you. You’ve put a lot of emphasis on parent or parental influence on decisions and behavior of 

children. Do you have programs that work most directly with organizations and groups—I mean, I find that interaction, local community groups, local community organizations, seem to have a greater 

opportunity to reach not only teenagers or young people, but in 

many instances, their parents as well. And so television messages, 

ads, don’t seem to work as well in some of these areas as the direct 

interaction. And so my question is, do you have programs that promote that kind of direct interaction and involvement with communities? 

Mrs. KATZ. Absolutely, Congressman Davis. In fact, our wholesalers, who are in virtually every community across the country, 

bring the programs that I’ve referenced today to their communities, 

and they work with local organizations to get them implemented. 

Nationally, we’ve worked with many organizations to get these 

programs into the hands of parents or to bring speakers into 

85

schools. Those that we’ve worked with include some of our states 

attorneys general, the National Collegiate Athletic Association 

Foundation, the University of Virginia, Florida State University. 

We have worked with Boys and Girls Clubs. 

We’ve worked with organizations throughout the country, because we believe that, again, while it’s so important for parents to 

play a meaningful role in their lives, a group like the Jaycees or 

the Junior League can help us get these materials to parents and 

help start those discussions, and that’s the most important thing. 

So, yes, we work with community organizations throughout the 

country. 

Mr. DAVIS. And I would encourage you to even do more outreach, 

for example, while many of the groups that you just mentioned in 

parts of what would be my congressional district, because I represent downtown Chicago and everything in it, but I also represent 

other areas where the organizations, for example, that you just 

mentioned, would not be a part of those communities. And so I 

would encourage some additional outreach to groups that perhaps 

are not as traditional, not as well known, but are in fact emerging 

as part of the decisionmaking process. 

And the only other comment that I’d have, I want to commend 

MADD. I’ve been a great fan of MADD since its inception from day 

one, SADD, any groups that are really working, because I think 

that people learn what they live. And I do believe that there are 

opportunities to influence behavior and that as individuals learn, 

then they will apply what they know to daily living and make decisions in a different way. 

And so I thank you very much. And thank you, Mr. Chairman. 

Ms. MOLINARI. Congressman? Could I—when we have a conversation about how the Federal Government can get involved, I’d 

like to ask, because your point is well taken, and very similar programs are run by the Distilled Spirits, through the Boys and Girls 

Clubs, through the NCAA, through colleges and high schools. But 

certainly you are all—are grassroots in many ways, and if there are 

organizations to any of you that you think we can work—and I’ll 

speak for the beer industry too—we’d all be happy to hear of your 

suggestions as to where we can take our programs or help you if 

you can help us facilitate relationships to get into those venues, 

we’d be more than happy to pursue those and would consider it an 

honor to work with you in the future. 

Mr. DAVIS. I’d be very pleased to do that. 

Ms. MOLINARI. Terrific. Thank you. 

Mr. DAVIS. And we will make it a point. Because I work with a 

group called Prevention Partnership that does outstanding work. 

And I know that they, as well as others, would be interested. 

Ms. MOLINARI. Terrific. We would welcome the opportunity, as 

well. 

Mr. DAVIS. Thank you very much. 

Mrs. HAMILTON. Mr. Vice Chairman, could I just mention a few 

more things? I really want to thank this Committee for taking the 

opportunity to look at this issue very carefully, but I also— 

Mr. OSBORNE. Would you hold off just a second? 

Mrs. HAMILTON. I apologize. 

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Mr. OSBORNE. We have one more member who has some questions, and so thank you, Mr. Davis. And Mrs. Davis? 

Mrs. DAVIS. Thank you, Mr. Chairman, and I’m sorry that I 

missed your earlier testimony. You may have spoken about this, 

but if I can ask a little bit more about what is research-based to 

you? What does that entail, and how do we go about that? 

Mrs. HAMILTON. Research-based is independently evaluated. 

When MADD’s Protecting You Protecting Me program, which is a 

curriculum for first through fifth graders, was named as a model 

program by the Federal Government, it went through a rigorous 

process to get on the national registry of effective programs. It has 

to go to at least three separate independent evaluating organizations to look at. There’s a criteria that they grade upon, and it has 

to meet that criteria. Everybody has to agree on it in order to get 

on it. Of the over 700 programs that were submitted for evaluation, 

I believe there are only about 50 that were named as a model program. 

So it’s important that independent people look at the program 

that has been put before them, that they look at the science behind 

to see if those programs were developed based on science and 

shown to work to change behavior and to make a difference. 

Mrs. DAVIS. In your estimate, is that what’s happening across 

the board? 

Mrs. HAMILTON. Unfortunately, no. And that’s what we’re very, 

very concerned about, is that the programs that were shown to the 

NAS is that they were not scientifically evaluated, and we’re talking about using Federal funds in the school system to talk about 

underage drinking programs. 

We want to emphasize that these programs that are used within 

the school system that are getting taxpayer-funded need to be scientifically evaluated by independent researchers and shown to 

work. 

Mrs. DAVIS. One of my other concerns is the extent to which the 

young people are included in that. And perhaps, Ms. Hackett, you 

can respond to that. Because I know in the state of California, for 

example, there was a time when we spent a lot of money trying to 

reach young couples on unwed pregnancy. And in fact, you know, 

young people sat and watched the commercials and the spot, you 

know, they responded flatly to them. They really didn’t speak to 

them. They didn’t speak to what would change their behavior. 

And so I’m wondering the extent to which we’ve really been able 

to get at the heart of that, and obviously for different groups, for 

different ages, but how much effort goes into really engaging young 

people in doing their own ads, what is it that would speak to them 

particularly? Obviously using rock stars and people that they care 

about make a difference. But I’m trying to get a sense of how much 

of that is really going on, and are we asking those questions about 

the response of young people? 

Mr. NEWTON. You know, real quick, Mrs. Davis, I think it’s hard 

to scientifically evaluate human behavior. I think, you know, a lot 

of times these intervention and prevention programs affect each 

young person differently at a different time. But if they don’t have 

the information available, that’s what hurts the most. 

87

With all due respect, I think the efforts by the alcohol industry 

in this regard is—and the money spent and the programs developed—is a minute effort compared to the promotion of alcohol. So 

I would like the excise tax, if that was passed, that those funds 

would be totally facilitated through the government, and the alcohol industry wouldn’t have any choice of how that money is used. 

Thank you. 

Mrs. KATZ. If I may, Mrs. Hamilton referred to the drug-free 

schools money and the fact that taxpayer funding goes to pay for 

these programs. I understand that MADD’s programs are at a cost 

to the school, but all of our programs are free of charge. We pay 

for them. Our wholesalers bring speakers to schools free of charge. 

So there is no taxpayer cost. 

And I strongly believe that, as Susan Molinari said, that when 

you have a speaker addressing high school students, in our instance we have about, I believe, ten speakers, one of whom is the 

cause of a drunk driving accident. He was the driver, and he killed 

his younger brother. When you have somebody like that telling his 

story to young people, I think it’s very powerful. He’s come to my 

daughter’s school. He’s spoken to her peers, and it has a very powerful effect. 

And I’m not sure that you can gauge that on a scale. I can tell 

you that we get many, many letters commending these kinds of 

programs from young people, saying that they’re making a difference. A family talk about drinking program. We actually independently go out and have people evaluate the families that have 

gotten the materials to see whether they think the materials were 

helpful, and we’ve received positive responses. 

So we believe we’re on the right track. But I hope the effort here 

is not to exclude some programs and say that some are better than 

others or only certain people should be at the table. My company 

has invested with our wholesalers nearly half a billion dollars in 

these efforts, and our commitment is sincere. And we believe that 

we can be and should be part of the solution. 

Mrs. HAMILTON. I’m not saying that they should be excluded. 

What I’m saying is that the taxpayer money should be spent on 

programs that are scientifically and independently evaluated that 

show results. That’s what I said. 

We’ve got to educate not only our children on this very important 

issue about underage drinking from the time they get to first grade 

all the way through high school, every single year we’ve got to have 

a constant funding stream that helps these programs continue to 

work. But we’ve also got to tell parents and adults in this country 

the truth about what’s going on with underage drinking, because 

they do not know. They do not understand what a child’s developing brain looks like when it’s been—when they’re using alcohol 

regularly. They don’t understand that the frontal lobes and the 

hippocampus are being affected by underage drinking. Adults do 

not know that. 

We’ve got to have an adult-focused media campaign so that parents start learning this. Mr. Newton talked about that. His dad 

was an alcoholic. Children in this country are growing up in families where alcohol is not used responsibly. Those parents don’t understand what kind of a message they’re sending to their children. 

88

Ms. DAVIS. Thank you. I was going to ask, Ms. Hackett, if you 

could respond for a second whether you think that, you know, as 

adults, do we ask you enough what you think about the effort 

that’s going on? 

Ms. HACKETT. I think there’s a pretty wide gap between what 

parents think their kids are doing and what their kids are doing. 

And that’s why I think it’s very important that we set a media 

campaign targeted toward the parents. 

We need to inform the parents of what their kids are doing and 

how to help their kids make the right decisions. 

Mrs. DAVIS. Are adults listening to you? 

Ms. HACKETT. I think the adults would listen if they were given 

the right ways, you know. You can affect anyone. We just have to 

figure out what media campaign we want to use. The example that 

the Anheuser-Busch showed, their ad that is a prevention ad for 

underage drinking, isn’t being talked about nearly as much as the 

ones where you see a dog go and bite the groin of a man for the 

alcohol. So we need to figure out what’s targeting who. You know, 

more of my friends were going in and quoting that commercial than 

going in and talking about, you know, putting on makeup in the 

car to go to a convenience store. 

Mrs. DAVIS. And Ms. Molinari? 

Ms. MOLINARI. I just wanted to all say that we have learned over 

the years of this program, and perhaps the hard way, and while 

we do use the Federal resources, Department of Education, NIAAA, 

SAMHSA, in our program development, they have been—NTSB—

extremely helpful in helping us develop our educational programs. 

When we get to the actual implementation of the programs and 

how the program looks, we have young people involved now in 

every stage of it. We go to the younger children in the middle 

school programs, the college students in our Alcohol 101 Plus, so 

that at least we design an environment that’s reflective of their environment and speak their language so the door stays open as long 

as possible while we try to get our message through. 

Mrs. DAVIS. I appreciate that. I think we’re doing a better job at 

that. For a long time we weren’t. 

Mr. OSBORNE. Thank you, Mrs. Davis. A little role reversal here. 

I’d like to defer to the Chairman of the Committee. 

Chairman CASTLE. Well, thank you, Mr. Chairman, and thank 

you, Mr. Newton, for coaching him well to be a good Congressman. 

We appreciate it. 

(Laughter.) 

Chairman CASTLE. I’m going to talk from my own experience, 

and I’ve got to tell you right away up front, this is not scientific 

and not independent. These are just things I’ve observed at home 

and things that I’ve done that have worked pretty well. 

And perhaps this is to Mrs. Hamilton and to Ms. Hackett initially, but it’s based—not based on, but Mrs. Katz referred to it as 

well, and that is the experience of young people testifying, or other 

people, members of MADD and SADD who I’ve worked with back 

as a local official in Delaware, in coming into schools and talking 

to them, and frankly, showing pictures, showing slides, having that 

discussion, tears, the whole thing. 

89

That has a galvanizing effect on those young crowds, and I’m 

talking about high school kids, 9th through 12th grade, say, so 

you’re talking about, you know, 15, 16, 17, 14, 18-year-olds, perhaps. And I’m not sure it’s a permanent effect or a lasting effect, 

but to me of all the things that I saw in dealing with kids when 

they actually had known somebody or knew of somebody and they 

saw what had happened, by God, they sat up and paid attention. 

Are your two organizations still doing that on a regular basis, or 

is that sort of not proper anymore? Where does that—where is that 

on the radar screen? 

Mrs. HAMILTON. Unfortunately, because we see over 17,000 fatalities and over a half million injuries due to drunk driving every 

single year in this country, we get a fresh crop of victims who come 

to MADD to look for our services, and victims who speak on victim 

impact panels in front of schools and to offenders all across this 

country are working. 

There is no scientific evaluation that shows that—we know that 

those programs do have an immediate impact on those kids. It is 

very heart-wrenching to go and listen to that. It’s heart-wrenching 

to do. I’ve done it many, many times myself. We work with a lot 

of people whose children have killed themselves in drunk driving 

crashes, and a lot of people who’ve driven drunk and killed other 

people in crashes. 

So we’re very experienced at working with all kinds of people. 

What we don’t know is the long-term range effect of whether hearing that at that particular time is going to change somebody’s attitudes and behavior way down the line. Of course, we hope that it’s 

making a difference, but there’s more research that needs to be 

done on that. 

Chairman CASTLE. How do you look at it, Ms. Hackett? No research needs to be done in my mind, by the way, but that’s all 

right. 

Ms. HACKETT. The way that SADD works is each chapter decides 

what initiatives they want to take that would be the most effective 

in their school and community environments. And in a lot of cases, 

schools will do specific programming that will reach their students 

due to something that has happened in the school of students have 

been in accidents involving drunk driving. 

So SADD really aims to, you know, target the school, help the 

kids where they need it, and, you know, give them something that 

they need to hear and something that they can relate to. 

Chairman CASTLE. OK. Well, thank you both for your interest. 

Let me go on to another question, and I’m not sure of the answer, 

so maybe all of you should just answer briefly if you can, and that 

is, the other thing I’ve seen that had just a dramatic effect on my 

friends, among others, and the behavior of people, are the roadblocks for drunk driving. 

But with young people, if you’ve had so much as any alcohol 

whatsoever, you’ve got a problem. You’re going to lose your license. 

So it’s not just drunk driving. It’s also anybody who is young who 

is driving. Generally, they’re 16. Some may be cheating on that, 

too. So you’re dealing with individuals who can get in a lot of trouble. And in Delaware, we’ve done quite a bit of radio advertising 

on that particular subject, which I think has deterred some young 

90

people from getting into cars at least, and hopefully they’re more 

thoughtful about it. 

I mean, I’ve seen the effect of it at cocktail parties. People are 

very careful, because we have quite a few roadblocks in Delaware, 

and they’re very cautious about it. And I’ve been out there with the 

police on the roadblocks, and I’ve seen the reaction of people. They 

are panicked when this happens, even if they haven’t been drinking, they’re probably panicked. But they are. 

And that also has had—I mean, that has had a dramatic effect 

on the older population, but also on a younger population. There 

are some legal questions about it, none of which I think have been 

really sustained in any courts. First of all, is there any group represented here or that you know of that’s opposed to that for any 

legal reasons, or anything of that nature? None of your groups 

are— 

Mrs. HAMILTON. Opposed to sobriety checkpoints? 

Chairman CASTLE. Opposed to sobriety checkpoints. 

Mrs. HAMILTON. No. 

Mrs. KATZ. Well, we are adamantly opposed to drunk driving, 

and to the effective measures that can address drunk driving, we 

are whole-hearted supporters. When it comes to teens, for over a 

decade we have supported an initiative called graduated licensing 

that helps youth get graduated privileges so that they ease into the 

driving privilege and they don’t from 16 years old get full driving 

privileges. 

But I know that most youth who die in automobile crashes die 

in non-alcohol-related fatalities. And so that is the No. 1 leading 

cause of death among youth, and we also need to get a message out 

to young people about not wearing their seat belts, and driving too 

quickly. 

Chairman CASTLE. I agree with all that, obviously. And I couldn’t 

agree with you more. But we’re focused on the alcohol, really, today 

and the usage of it. Have any of you seen the effects of it on young 

people in terms of the sobriety checkpoints or roadblocks? 

Mrs. HAMILTON. The NAS report also suggests sobriety checkpoints as a deterrent for underage drinking as well as for deterring 

all impaired driving. 

Chairman CASTLE. So it is recognized by them that there is an 

underage aspect? 

Mrs. HAMILTON. Absolutely. 

Mr. NEWTON. I think those checkpoints are a very—can be a very 

helpful tool to intervene on someone that has a problem. Because 

it’s been shown that legal consequences to drunk driving or to 

drinking problems, people respond to that because they’re forced to, 

and it helps people get well. 

I was a little concerned about the message that was mentioned 

earlier I think by Mr. Miller about people giving people rides home 

that are drunk. With underage drinkers, that’s kind of can be a 

mixed message. It’s OK to drink as long as you don’t drive. It’s still 

an illegal activity. And a lot of those kids will drive if they drink 

enough. At some point, they will not be able to make a decision not 

to ask somebody for a ride, and they will get in their car and be 

a danger. 

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Ms. MOLINARI. Well, to that point, one of the programs that we 

work with local distributors, retailers, police officers, is to try and 

intervene before we get to that point, and that is the Cops in Shops 

programs or the point of sale, where we try and use almost that 

same fear factor, embarrassment factor to say don’t even try and 

buy it if you’re under 21, because you know what? You’re not just 

going to get slapped on the wrist anymore in this area. You’re 

going to get—potentially you can get arrested. Potentially, you can 

never get a driver’s license if you continue this behavior. And you 

know what? That police officer is going to take you home and stare 

your parents down face to face. 

So we also like to see a lot of the intervention take place earlier 

and the embarrassment so that we don’t even get to that point. 

Chairman CASTLE. Well, my time is up, and I don’t think, Mr. 

Chairman, that, you know, fear and intimidation is—obviously education and parental involvement is also extraordinarily important 

as well as other things, but I do think because alcohol usage is basically viewed as something pleasurable from an early age on. We 

see it, unfortunately, on television advertising. We see it because 

adults drink and that kind of thing, that a little bit of fear and deterrence is in order, quite frankly, done legally and done properly. 

And I think that has to be part of the agenda of any programs that 

we put together as we try to deal with this problem. 

So we need to get a balance of various things. I appreciate your 

commenting on your views on those points. I yield back, sir. 

Mr. OSBORNE. Thank you, Mr. Chairman. I think Mr. Case had 

a comment that he wanted to make before he had to leave. 

Mr. CASE. Thank you very much, Mr. Chair, and again, I thank 

you on behalf of my colleagues for holding this hearing. I thank the 

witnesses. It was a good, balanced panel. We heard from a lot of 

different perspectives. 

I think we could probably sit here for another couple of hours. 

I certainly could. We didn’t even touch some issues that frankly we 

should have gotten into. 

Just a couple of observations. First of all, from my own personal 

perspective, and I believe I speak for several of my colleagues, I 

don’t think that the answers here are going to lie outside of Federal Government action exclusively. I don’t believe that we can pull 

this off by simply deferring to the industry and to the schools and 

to the states. We are going to need coordinated efforts across the 

board. 

We clearly have a continuing problem. I believe it’s getting 

worse. Perhaps some of the statistics show some positive developments, but overall, I think the pattern is pretty clear; that we are 

exposing our youth to alcohol on a much more regular basis, and 

they are in fact consuming alcohol on a much more regular basis, 

and something is not working. 

Now I think we would all agree that one part of the Federal Government’s efforts should be devoted to funding prevention. That is 

a legitimate thing for us to do collectively. So one place we can certainly start is with the zeroing out of the $30 million in the current 

President’s budget. 

One of my colleagues made the comment earlier that there are 

going to be some casualties of balancing a budget deficit that’s 

92

worsening every day. I totally agree with that. I just don’t think 

this should be the casualty. I don’t think that this is the right message at all. We’ve been talking about messages the whole day. And 

the message that the Federal Government doesn’t believe that alcohol prevention in K to 12 is important is the wrong message. 

Second, we have not talked yet about advertising sufficiently, I 

don’t believe. Certainly what bothers me as one member is the low 

percentage devoted by the alcohol industry to so-called responsibility advertising. I’m not sure that looking out over the—fairly 

over the entire scene we can assume, nor should we ask of the alcohol industry to fund perhaps a much higher level perhaps where 

we’d all like to see it, like 50 percent or something like that. So 

it seems to me that we’ve got to think of some form of getting a 

lot more of that responsibility advertising out over the airwaves 

both to adults—and I agree that adults have to be very much the 

focus—but also to teen drinking. I don’t think it’s going to be 

enough for adults. 

The comment by Mr. Davis that we can’t just simply focus on 

families, when so much of the problem in our country is a breakdown in families—where families are not effectively delivering messages, means that we have to find other ways of reaching children 

who are not going to be reached through their families, and oftentimes that is—and by the way, not only through schools either. 

Sometimes those teens are operating outside of the normal school 

environment. So, clearly, it has to be advertising at some point, it 

seems to me. 

And I do believe finally that the alcohol industry should very 

much be at the table, that they need to be a part of the discussion, 

that we all need to be at the table together. So to you, Mrs. Katz, 

you said it to me twice, and I heard it—I heard you say it one more 

time, so obviously there’s some sensitivity there. I believe that you 

should be there. 

But the bottom line is that to leave this unaddressed or to leave 

this to the current kind of approach, which is some level of minimal effort by the Federal Government, a tremendous amount of effort by community organizations such as MADD, SADD, recovering 

alcoholics such as you, thank you very much for being here and 

telling us your story, and to voluntary appearances by people who 

have suffered, and to basically trust in an industry which is still 

devoted No. 1 to the marketing and increased consumption of its 

product, seems to me to be unrealistic. 

So I hope that we would all be able to support a collective effort, 

probably through our Federal Government. 

Thank you. 

Mr. OSBORNE. Thank you, Mr. Case. I would just like to make 

a couple of closing comments, and then we’ll let you get on your 

way. You’ve been sitting here a long time. You’ve been very patient 

and articulate, and we appreciate your attendance today. 

The reason that I wanted to have this hearing was that the National Academy of Science spent a lot of time on this report. They 

are an independent, outside, scientifically based agency. And so we 

didn’t want their recommendations just to go unheard or forgotten. 

So often, that’s what happens. The Federal Government says, well, 

93

you guys go study it. They produce a report, and then it stays on 

a shelf somewhere, nobody pays any attention. 

And I think we’ve got to pay attention to this, because when you 

look at the fact that 25 percent of our eighth graders are drunk 

every month, those are the kids that are coming up. They’re 13 and 

14 years old. And we’ve said over and over again here today, that’s 

a whole different deal than somebody 21 or 22 getting drunk. And 

so to say that the problem’s going away, or it isn’t much of a problem, I don’t think is really very accurate. 

Obviously, when the drinking age was raised to 21, we saw a 

pretty steep drop. As has been mentioned, since then, it really 

hasn’t declined much. And so what the National Academy of 

Science said, No. 1, they think we ought to have a federally funded 

program that’s aimed at parents. And I would agree with that, because I think as Ms. Hackett said, there’s a tremendous gap between what parents think is happening and what is really happening. They don’t have a clue, most of them. 

But also, Danny Davis made a good point. We’ve got 20 million 

fatherless kids in this country. We have a huge number of kids who 

don’t have a parent they can turn to. We have a lot of parents, as 

Bob mentioned, that are currently alcohol-dependent, and you can’t 

count on one of those parents to be a very good adviser to their 

children. So certainly we’ve got to aim at the parents, but we’ve got 

a $53 billion problem here. 

Second recommendation was that the alcohol industry refrain 

from marketing practices that appeal to youth. And I really appreciate Mrs. Katz being here and what she had to say, and also Ms. 

Molinari. I think you both represent your industries very well and 

made some very good points. But I think most people would have 

to say that maybe the overwhelming majority of what kids see is 

not the ad don’t drink, but they see young people having a good 

time. They’re athletic, and they sometimes make that connection, 

that if you’re going to have a party, if you win a championship, 

you’ve got to have alcohol. And it’s there, very prevalent. So that 

was their second recommendation. 

There were 30 million underage kids that saw the Super Bowl, 

and you say, well, what was the overall message that they got from 

those Super Bowl ads? Was it pro or anti-underage drinking? Probably many people would say it was more pro. 

And then last, we need a Federal coordination and support, that 

the Federal Government is doing a very poor job of coordinating 

what they do spend. They’re not spending enough. And as Mr. Castle and I and others here know, the Federal budget is a real issue 

right now. I don’t know what’s going to happen. 

But we appreciate your being here today. We appreciate all of 

you for what steps you have taken to prevent, and I think each one 

of you here is sincere in what you’re doing. 

So with that, I will end the hearing. And I’d like to thank the 

witnesses and members for their valuable time. 

If there’s no further business, the Subcommittee stands adjourned. 

[Whereupon, at 1:32 p.m., the Subcommittee was adjourned.] 

[Additional material submitted for the record follows:]

94

Statement of Marilyn N. Musgrave, a Representative in Congress from the 

State of Colorado 

I have seen in Colorado that young people are susceptible to substance abuse if 

they place a low value on education, have weak attachments to family, school, the 

community, and have friends who approve of or engage in substance abuse. Clearly, 

these are behavior patterns that are most affected by individual coping skills and 

close relationships, e.g., friends, family and the community at large. We believe children are almost never too young to begin to learn the resiliency skills that will protect them from substance abuse of any kind. To that end, we all have a role to play 

in efforts to support educational programs and networks that reach youth and their 

support system of parents, schools, church and community, industry and the advocacy community. 

The industry has spent enormous resources on community based prevention and 

education. Teaching life skills to young people gives them a foundation for making 

good decisions, setting a positive path for their lives.) 

Attempts by some to focus on the product rather than the behavior of the individual are misguided and counterproductive. My belief is that product- oriented policies do not produce the active involvement of people, the essential ingredient to a 

successful program. Command and control, non-collaborative policies do little to address those who abuse alcohol and hurt those who use products responsibly. 

Some today will call for more government action. With the budget deficit growing 

due to the war and protecting homeland security, I believe our committee will at 

best be challenged to keep existing programs intact during this next fiscal year. 

Therefore, this committee has a big challenge in its review and assessment of the 

various Dept of Education programs and in looking at ways to improve management 

and program effectiveness. I am hopeful that after such a Congressional review 

there will be a determination to give far greater emphasis to initiatives that have 

states and communities determining their unique needs and fashioning responses 

to reduce substance abuse and other destructive behaviors. 

Thank you very much Mr. Chairman for allowing me to comment. 

Letter from Bob Anastas, Founder, Students Against Driving Drunk, 

Submitted for the Record 

The Honorable Mike Castle 

Education Reform Committee 

House of Representatives 

Washington, D.C.

Dear Representative Castle:

I understand that you recently conducted a hearing on underage drinking. As the 

founder of Students Against Driving Drunk (SADD), now called Students Against 

Destructive Decisions, I have a long history of working to address this issue. 

While we’ve seen significant progress on preventing underage drinking since I 

began SADD back in the early 1980s, there is much more work to be done. The creation of SADD came out of my desire to inspire young people to help solve this problem. We all know parents are most important in raising our young people, but when 

the empowerment message comes from one teen to another, that, too, can have a 

great impact. 

As a high-school hockey coach, I lost two of my students to drunk-driving crashes 

in the course of a year. And I saw too many other students who were ‘‘near misses.’’ 

That’s what drove me to begin speaking out on this subject and to create SADD and 

the original ‘‘Contract for Life’’ between parents and teens. Not only did the contract 

encourage young people to make wise choices like not drinking and not getting into 

a car with someone who had been drinking, it also encouraged parents to set a good 

example for their children. 

From the beginning of my efforts to found SADD and speak out on this issue, Anheuser–Busch has been a partner in helping me reach students with my prevention 

message. Over the past 20 years, I have spoken to literally millions of students, and 

Anheuser–Busch wholesalers across the country have been key in making that happen. Since I began speaking on this subject, I have now expanded my program to 

include not only a prevention message on teen drinking and drunk driving, but one 

that encourages teens to reject racism and hatred, while working together to solve 

societal issues. 

If solving underage drinking was easy, we would have conquered it in the 1980s, 

but it’s not. It will take teamwork, including individuals like myself and the beer 

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industry, to continue the progress that’s been made. I appreciate the opportunity to 

share my views on this important issue with you.

Very truly yours,

Bob Anastas 

Founder 

Students Against Driving Drunk 

Letter from Dale & Thomas Baker, Ph.D.s, Family–School–Community 

Partnerships, Submitted for the Record 

Honorable Michael N. Castle, Chairman 

Subcommittee on Education Reform 

U.S. House of Representatives 

Washington, DC 20515

Dear Congressman Castle and other Subcommittee Members:

Like you, we are deeply concerned about the problems created by underage drinking. Alcohol abuse at any age is harmful. Underage drinking is damaging because 

it prevents healthy development and sidetracks young people from preparation for 

the future. 

The recent National Academy of Sciences report rightfully recognizes the crucial 

role parents and other adults play in the prevention of underage drinking. Parents 

are the most important protective factor and a powerful force in halting the use of 

alcohol by young people. Parents who clearly and frequently tell their children they 

do not want them to drink are less likely to have children who drink. Most young 

people do not want to experience disapproval from their parents nor violate their 

trust. 

Unfortunately, many young people lack guidance from the adults in their lives. 

Many parents believe that the consumption of alcohol by adolescents is a right of 

passage over which they have little control. Other parents are inattentive or distance themselves from their teenage children. Public policy that reinforces the family leadership role of parents is the most effective strategy for the prevention of underage drinking. Mentoring services are essential for those children who are ‘‘raising 

themselves’’. 

Comments from scores of parents attending our ‘‘Parenting Your Teenager’’ workshops confirm that underage drinking is reduced when they make it clear they expect their kids not to drink. We receive the same feedback during our ‘‘Parent University’’ and our ‘‘Responsibility Building Workshop for Parents & Kids’’ programs. 

Our conclusion is that parents need to be reminded and educated regarding their 

vital role in the prevention of underage drinking. 

A useful model in this regard is ‘‘Family Talk About Drinking’’ produced by Anheuser–Busch. This video, available in both English and Spanish, helps parents understand how to explain to their kids that underage drinking is illegal and inappropriate. Parents need to know they are responsible for teaching their kids how to 

make good decisions. Not all parents understand this obligation. We are pleased to 

have served on the advisory group during the creation of this video. 

‘‘Caring Connections: Helping Young People From Troubled Homes’’ was also 

funded by a grant from Anheuser–Busch. The publication suggests practical ways 

educators can connect with young people who face adversity. One key to understanding why some young people thrive while others fail is the concept of resilience—the capacity to overcome the odds. Big classes and large guidance loads 

spreads the talents of teachers and counselors impossibly thin. Yet, every student 

needs the direct encouragement of at least one trustworthy adult at school who reinforces the young person’s resiliency. This suggests the importance of school-based 

and agency-based programs that train and assign adult mentors. We should mention that while generous in its funding, Anheuser–Busch did not request nor have 

any control over the content in this publication. Dr. Terrel Bell, President Reagan’s 

Secretary of Education, was executive editor of the publication. We were the lead 

writers. 

As you consider public policy regarding the prevention of underage drinking, 

please consider the value of programs that educate parents and guardians regarding 

their leadership role with their children. Parenting education and mentoring programs are valuable tools in this regard.

Respectfully submitted for your consideration.

Dale & Thomas Baker, Ph.D.s 

Family–School–Community Partnerships 

A nonprofit organization serving families and youth. 

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La Jolla, California

——

Dale Baker is a clinical psychologist in private practice in La Jolla, CA. Thomas 

Baker writes parenting education publications and produces videos relating to youth 

issues. 

Statement of David K. Rehr, PhD, President, National Beer Wholesalers 

Association 

Chairman Castle and members of the Subcommittee, on behalf of the members 

of the National Beer Wholesalers Association (NBWA) I appreciate the opportunity 

to submit this testimony in connection with the Subcommittee’s hearing on what 

programs and efforts are effective in helping to reduce and prevent illegal, underage 

purchase and consumption of licensed beverages. I would also like to thank the 

Chairman for convening this forum and allowing us the opportunity to share our 

thoughts on this important topic, provide the committee with an industry perspective and inform its members of just a few of the valuable responsibility programs 

being implemented nationwide by beer wholesalers. 

INDUSTRY PROGRAMS 

Through national, state and local efforts, beer wholesalers and the beer industry 

in general actively participate in a broad array of highly successful prevention programs that effectively address illegal underage consumption. As a result, the beer 

industry has become a recognized leader in the fight against illegal underage concerns. 

The beer industry has successfully engaged in the effort to reduce illegal underage 

purchase and consumption. Beer wholesalers have exhibited a genuine commitment 

to addressing underage concerns and have implemented countless programs in their 

respective territories and across the nation to communicate a message of legal and 

responsible consumption of their products. To highlight just a few of the programs, 

wholesalers currently sponsor identification verification programs at the point-ofsale, retailer education and server training programs, public service announcements, 

educational speakers in schools, and alcohol-free post prom events. Wholesalers also 

participate in responsibility messages through advertising and support efforts at the 

state level for stricter penalties on retailers and consumers engaged in illegal underage purchase and consumption. 

Specifically, Golden Eagle Distributors of Tucson, Arizona has implemented a 

number of youth programs locally. For many years, Golden Eagle has sponsored two 

unique programs—an essay contest on safety and the ‘‘You Auto Buckle Up’’ seat 

belt poster contest. 

The Golden Eagle Driver’s Education Safety Essay Contest is held in area high 

schools, with one student winner from each high school being awarded a one-year 

auto insurance policy. The ‘‘You Auto Buckle Up’’ seat belt use poster contest is 

open to all school levels—elementary through college—with one winner chosen at 

each level who receives a cash award and is honored at an awards luncheon with 

their parents. In particular, this program is a good example of involving parents, 

students, schools and the community in the efforts to address underage concerns. 

Another example of proactive wholesaler involvement can be found in El Dorado, 

Kansas where Demo Sales, Inc. has worked to promote a dialogue between city 

council members and local licensed beverage retailers. A few years ago the city 

council voted to establish a Youth Initiative Committee to help deter illegal underage consumption and promote zero tolerance. The group was instrumental in initiating discussions with council members that highlighted retailer concerns and their 

commitment to preventing illegal underage drinking. Through attendance at city 

council meetings, the group was invited to propose positive policy initiatives toward 

the common goal of stopping underage drinking. 

Additionally, NBWA members have adopted a Marketing and Communications 

Code to provide guidance on beer wholesaler marketing and related promotional activities. For example, the NBWA Code states that beer wholesaler promotional activities and marketing should reinforce the legal purchase age. Beer wholesaler marketing is directed to adults of legal purchase age who choose to drink. The Code 

guides decisions that each wholesale company makes regarding where and how to 

advertise, promote or make related public statements. 

NBWA’s Code is further based in principles that are intended to communicate responsibility, legal purchase and consumption, and candor. Specific directives include 

the avoidance of depicting illegal activity and the avoidance of encouraging or 

condoning drunk driving, intoxication, or excessive, irresponsible consumption. 

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NBWA members are committed to abiding by the NBWA Code. We are pleased 

that these efforts are making a real difference. In fact, illegal purchase and consumption among high school seniors has dropped 30 percent over the last two decades, according to a study sponsored by the National Institute on Drug Abuse. Additionally, thanks to the industry’s prevention programs and the efforts of parents, 

teachers and others, 82% of the nation’s youth are now making the right decision 

to not drink alcohol illegally, according to research from the U.S. Department of 

Health and Human Services. 

EFFORTS TO ACCOUNT FOR WHAT WORKS 

Taking into consideration the topic of the hearing–‘‘Preventing Underage Drinking: What Works’’–it bears mentioning that Congress has recently taken notice of 

the fact that there are a myriad of government funded programs at work today and 

has instructed federal agencies and government panels to inventory the programs. 

There have been several attempts to provide some accounting of programs to prevent illegal underage consumption. 

As an initial effort, a 2001 General Accounting Office report ‘‘Underage Drinking 

Information on Federal Funds Targeted at Prevention,’’ concluded, among other 

things, that: • Twenty-three federal agencies have program efforts that address underage alcohol prevention, and for fiscal year 2000 an estimated $71 million was specifically allocated to efforts designed to reduce underage drinking. 

• SAMHSA and approximately 16 other federal agencies identified about $1 billion of fiscal year 2000 combined funding that addressed alcohol prevention and 

illegal drug use. A breakdown of how that funding was allocated could not be 

determined. 

• An estimated additional $769 million out of $2.2 billion of block, formula and 

incentive grant funds may have been used by states to address prevention of 

drug and alcohol use by youth. 

• The federal government spends substantial resources on prevention of underage 

drinking, with no real means of accounting for these resources or the effectiveness of these efforts, questioning the way in which federal agencies are spending taxpayer dollars. 

Following up on the GAO report, a comprehensive National Academy of Sciences 

(NAS) study was mandated in the 2002 Labor, Health and Human Services appropriations bill. This effort, as it was originally stated, was intended as a study of existing federal, state, and non-governmental programs aimed at reducing and preventing illegal underage drinking. 

NBWA initially supported Congress’s decision to appropriate $500,000 to the National Academy of Sciences to review such programs. The beer wholesaling industry 

has many successful, effective underage responsibility programs that it was anxious 

to share with the National Academy. 

Regretfully, the National Academy and the advisory committee that was selected 

to carry out its task missed an opportunity to evaluate programs and failed to follow 

Congress’s mandate, which was to ‘‘review existing federal, state, and non-governmental programs, including media-based programs, designed to change the attitudes 

and health behaviors of youth.’’ Many organizations, including NBWA, submitted 

documents, articles, videotapes and other materials on a broad range of established 

responsibility programs designed to address underage issues; however, the National 

Academy and the committee ignored outright the industry programs submitted and 

never removed the materials submitted on approximately 125 wholesaler responsibility programs from their shrink-wrapped packaging. 

Time, revenue and resources were expended with the National Academy to determine an adequate accounting of existing programs, their effectiveness and the effective use of taxpayer dollars supporting various programs; however, there is still no 

answer. 

More recently, language was included in the 2004 Omnibus Appropriations bill 

(P.L. 108–199) to direct the Secretary of HHS to establish an interagency committee 

on the prevention of illegal underage drinking and issue an annual report summarizing all federal agency activities concerning the issue, issue key surveillance data 

and progress being made in reducing illegal underage drinking. The Secretary is 

tasked with taking immediate steps to implement the recommendations of the panel 

and to prepare a plan for combating underage drinking. 

I am encouraged that the Secretary’s efforts will allow for progress and also hopeful that this most recent instruction from Congress for an accounting for current 

programs and an annual progress report comes to fruition. NBWA looks forward to 

playing a role in this process and stands ready to provide the Secretary with documentation of our members’ programs. 

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CONCLUSION 

The beer industry remains committed to the fight against illegal underage drinking. While real progress has been made, there is more that remains to be done. We 

must focus on real solutions, such as the programs that are working in our communities, and not untested programs and misguided tax policies. Parents, teachers, 

community leaders, law enforcement and the industry should continue to work together to keep alcohol out of the hands of our children, and available for adults of 

legal drinking age to enjoy safely and responsibly. By working together, we can continue to make a difference in the fight against illegal underage drinking. 

Letter from Diane Riibe, Executive Director, Project Extra Mile, Submitted 

for the Record 

The Honorable Thomas Osborne 

U.S. House of Representatives 

Washington, D.C. 20515–2703

Dear Congressman Osborne:

On behalf of the Project Extra Mile network of community coalitions across Nebraska, thank you for the opportunity to provide input into the hearings in the Education and the Workforce Committee of the House of Representatives set for 

Wednesday, February 11th. We appreciate this critical review of underage drinking 

and, in particular, your and Congress’ support of the findings of the National Academy of Sciences and Institute of Medicine’s report unveiled this past September. 

As you may know, Congressman Osborne, Project Extra Mile’s community efforts 

span the state, from Omaha to Scottsbluff. Our efforts began in Omaha in 1995. We 

know the passion of community folks to create change in their environments regarding underage drinking, to make long-lasting change for generations to come. The 

challenge is enormous; communities simply cannot do it alone. 

We respectfully request that you urge your colleagues to continue a solid funding 

base for community level environmental prevention activities. We know so many 

things that work—policy changes at the local and state level; enforcement of youth 

alcohol laws, ordinances, and school policies; media advocacy around those issues; 

and education for adults and youth alike—but we need to know that Congress will 

provide the leadership on a continued basis. Federal funding of underage drinking 

prevention efforts has been outpaced by virtually every other prevention program, 

whether it is tobacco prevention or illicit drug use prevention programs. Alcohol use 

by persons under age 21costs the nation $53 billion each year while thousands of 

lives are lost in automobile crashes, homicides, suicides, drownings, falls, and other 

unintentional and intentional injuries. 

Schools have a unique opportunity to implement or work for effective strategies 

with young people and within the community. Some of these include: 

• Providing service learning opportunities to connect students with community 

coalitions to actively engage in changing their environment; 

• Enacting effective school alcohol policies that allow for swift and certain response by school officials; 

• Restricting alcohol advertisements associated with athletic contests; 

• Working with local community leaders, businesses, and others to remove alcohol 

sponsorship of community events and cultural celebrations; 

• Restricting where advertising and promotions are located near schools; 

• Working with radio and television stations in the community to restrict alcohol 

ad placement when youth are a significant portion of the listening or viewing 

audience. 

• Providing media literacy learning opportunities within the curriculum. 

We work within Nebraska to bring schools into our community efforts in each of 

the communities; they are vital partners. Their leadership can effect real change. 

Thank you, Congressman Osborne, for looking at some of those ways in which 

schools can involve themselves within the community to continue their long-standing commitment to the future of children. 

Thank you, also, for your perserverance on this issue. Our communities need just 

such leadership. The result in the future is worth the struggle today. Thank you 

for bringing our concerns and ideas forward.

Respectfully submitted,

Diane Riibe 

Executive Director 

Project Extra Mile 

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