Proposal to Provide Essential Air Service at

Hot Springs, Arkansas

El Dorado, Arkansas 

Docket DOT-OST-1997-2935

Direct Inquiries Regarding this Proposal to:

Shane Storz, CEO

Air Choice One Airlines

12300 Old Tesson Road, Suite 200 F, Saint Louis, MO 63128

Phone: (866) 435-9847 Fax: (314) 843-8527 E-mail: shane@airchoiceone.com

Multi-Aero Inc. 

d/b/a

Air Choice One
Our Commitment

Air Choice One is aware of the many challenges facing the local Hot Springs and El Dorado, Arkansas communities. This 

proposal will give the best access to the national transportation system for the communities at reasonable prices. We understand 

the efforts of a dedicated air carrier are critical to having scheduled airline service in the future. Air Choice One is that air carrier 

and we believe the strategy outlined in our proposal will support and complement airport development efforts. We have proven

our strategy works with other EAS communities and we are committed to delivering these same dramatic increases in 

enplanements and sustaining these numbers over time. 

Analyzing the challenges ahead, we feel it is a sound approach for Air Choice One to begin operation under our current part 135 

air carrier certification. We propose to provide non-sterile service to accommodate the current absence of TSA at these airports. 

As a further provision for the lack of TSA out of Hot Springs and El Dorado Airports, our non-sterile service will also include a 

dedicated shuttle van service at Dallas/Fort Worth International Airport. Our private shuttle van will increase the ease of travel for 

our passengers and simplify the process of connecting to other carriers. 

Additionally, this proposal allocates substantial resources to support marketing efforts. Our achievements in our other EAS 

markets demonstrate that our marketing strategies are successful. Through on-site community outreach, community-specific 

advertising, consistent flight schedules, and outstanding customer service we will build consumer recognition in the community 

and drive passengers back to your airport. As we grow ridership, we will turn our attention to sustaining this growth. We propose 

to work with local airport authorities in support of TSA returning services to your airport. Reestablishing a TSA presence will return 

services travelers both want and need when connecting to a medium or large hub airport. These services also serve as an 

additional pathway to sustaining growth. Increased passenger loads will provide the resources needed for Air Choice One to 

continue its growth and for the airport to regain full Part 139 status.

We commit to providing you with outstanding service. We believe our successes in our other EAS markets, analysis, planning, and 

dedication to the community enables us to overcome the current challenges at these airports and recapture the confidence of local 

travelers. We will continue working with you throughout our term to provide the next level of air service that will bring us all

success.

07/12/2011
Market Growth Strategy -

Airport Partnerships

Air Choice One will team with your local airport to raise awareness about your communities’ air 

service and increase enplanements. 

• LOCAL AIRPORT INITIATIVES WILL GROW RIDERSHIP

• Provide Financial Support Through Discounted Fuel Costs, Landing Fees, and Rental 

Agreements

• Educate the Community about the EAS Program and Air Choice One’s Service

• Draft and Distribute Press Releases

• Community Involvement 

• Participate in TV and Radio Coverage

• Distribute Information Pertaining to Air Choice One at Local Business Events

07/12/2011
Market Growth Strategy –

Partnering With the Community 

07/12/2011

Air Choice One is dedicated to working with your community 

to reinvigorate the service at your airport and sustain growth 

that will launch us into the future. 

• WE ARE YOUR NEIGHBORS

• Corporate Headquarters in Midwest

• Increase Local Career Opportunities 

• WE ARE IN YOUR COMMUNITY

• Routine On-Site Sales Visits

• Chamber of Commerce Participation and Membership 

• STRONG PUBLIC RELATIONS AND MEDIA OUTREACH 

• Business Incentive Programs

• Travel Agent Discounts

• Business to Business Communication

• Attendance at Public Events

• WE KEEP YOU INFORMED

• Monthly Airport Board Updates
Market Growth Strategy –

Marketing Investment

07/12/2011

Air Choice One reinvests in our served communities. 

• TRADITIONAL MEDIA

• Radio-Talk Shows/Commercials

• TV Commercials and Event Coverage

• Print-Newspaper/Magazines

• Billboards

• Web Based

– E-Blasts

– Monthly E-Mail Promotions

– City Representation on Our Website 

• SOCIAL MEDIA

• Twitter, Facebook, Linked In

• INTERACTIVE MEDIA

• Contests

• You Tube/Videos 

• EVENTS AND SPONSORSHIPS

• Local Charitable Support-March of Dimes, Make-A-Wish Foundation, Red Cross, etc.

• Business/Community Support-Golf Tournaments, Business Luncheons, Air Shows, etc.

• COMMUNITY TICKET OFFICE
Market Growth Strategy –

Reliability & Growth

• CONSISTENT SERVICE TO DFW WILL 

INCREASE RIDERSHIP

• Proven Success in Other EAS Markets

• Builds Passenger Confidence in 

Carrier

• Dedicated Aircraft for your Airport

– 102% Flight Completion Ratio as 

Reported by DOT YR 2010

– Spare Aircraft Availability

• AIR CHOICE ONE’S REVENUE 

INCREASED BY OVER 20% YE 2010 VS. 

2009

07/12/2011

75

80

85

90

95

100

105

Am. 

Eagle

Gr. LakesSea Port Air 

Choice

Completion %

Airline

Airline Completion Ratios

Works Cited: T-100 Segment 

Report DOT 2010 Calendar Year
Market Growth Strategy –

Accessibility

• VISIBILITY

• Global Distribution Systems

–Apollo, Worldspan, Travelport, 

Amadeus, etc.

• Consumer Sites

–Expedia, Travelocity, Priceline, 

Orbitz, etc.

• Web based booking

–www.airchoiceone.com

• Call Center

–Open 7 Days a Week

• CONNECTIVITY

• United Airlines Agreement

• Actively Pursuing More Legacy 

Agreements

07/12/2011
Market Growth Strategy –

Pricing 

Air Choice One offers the right price for the 

right ticket at the right time. 

We take all things into consideration and 

enter the market with low fares. We work 

hard to establish a winning price point 

through targeted market analysis. We 

believe consistent pricing builds consumer 

confidence. 

• BUILDING & SUSTAINING RIDERSHIP 

THROUGH PRICE

• Introductory Fares Peak Interest and 

Drive Passengers to Air Choice One 

and Your Airport

• On-Going Affordable Fares = Full 

Planes!

• Full Planes Establish the Customer 

Base Needed to Reduce Future 

Subsidy Requirements 

07/12/2011

0

500

1000

1500

2000

2500

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

# of Passengers

Month of Service

Air Choice One Ridership Growth

EAS Markets 2010-2011*

2010

2011 *Numbers Reflect O & D
Marketing Growth Strategy -

New Hub, New Opportunities

07/12/2011

Source: Innovata Schedules, August 2011. 

• DALLAS/FORT WORTH 

INTERNATIONAL AIRPORT (DFW) KEY 

TO SELLING MORE TICKETS AND 

GROWING RIDERSHIP

• Greatest Access to the National 

Transportation System for the 

Communities Carry Over 155,000 

Passengers Per Day

• Ranked 3rd in the World For Operations

• Ranked 8th in the World For Passengers

• DFW Carried Over 56 Million Passengers 

in 2010

• Every Major City in the U.S. Can Be 

Accessed Within 4 Hours

• Over 45 International Destinations

0

20

40

60

80

100

120

140

160

180

200

# of Destinations 

Airport

DFW vs. MEM Destinations

DFW

MEM
Marketing Growth Strategy -

New Hub, New Opportunities

07/12/2011

Source: Innovata Schedules, August 2011. 

Dallas/Fort Worth 

International Airport

Air Choice One 

Ticket Counter 

Terminal E 

Private Shuttle 

Connecting Passengers 

From DFW Corporate 

Aviation To All Other 

DFW Terminals
Marketing Growth Strategy -

New Hub, New Opportunities

07/12/2011

SHUTTLE SERVICE

We provide curbside service to 

connecting flights to and from all 

terminals at Dallas/Fort Worth 

International Airport. Our shuttle van 

service offers a hassle-free travel 

experience. 

NON-STERILE OPERATION

Due to absence of TSA services in the 

local community, we are offering nonsterile service in DFW. Over time, as 

passenger loads increase, we will support 

efforts to bring TSA back to your local 

airport. Regaining local TSA will further 

contribute to ridership growth. 
Options Index

Combined Service

Hot Springs, AR – El Dorado/Camden, AR

OPTION 1, 2 YEAR SERVICE – DFW SERVICE

CESSNA GRAND CARAVAN

Combined/Dual Service – Hot Springs, Arkansas & El Dorado/Camden, Arkansas – Dallas/Fort Worth International

Cessna Grand Caravan 18 Round Trips Per Week

07/12/2011
Hot Springs, AR & El Dorado/Camden, AR – Cessna Grand Caravan

Option 1: 2 Year Combined/Dual Service

18 Total Round Trips Per Week – Based on 98% Completion Rate

Combined Service – Hot Springs, AR & El Dorado/Camden, AR – Dallas/Fort Worth International– Caravan

Operation Revenues

HOT-DFW & ELD-DFW Revenues $ 1,595,000.00

Other Revenues 15,950.00

Total Operating Revenues $ 1,610,950.00

Direct Operating Expenses

Flying Operations $ 632,362.50

Fuel and Oil 1,480,992.98

Maintenance 1,644,142.50

Aircraft Leases 500,000.00

Total Direct $4,257,497.98

Marketing 97,119.00

Indirect 1,295,740.00

Total Operating Expenses $5,650,356.98

Operating Loss $4,039,406.98

Profit Element (5% total Oper. Exp.) 282,517.85

Compensation Required $4,321,924.82

Compensation per PAX $392.90

Compensation per Departure $1,174.69

# Passengers: 11,000

Average Fare: $145.00

Departures: 3,680

Block Hours: 5,058

Revenue Passenger Miles: 2,756,000

Available Seat Miles: 7,488,000

07/12/2011

Representative Schedule

Departure Arrival

HOT 5:30 AM DFW 7:00 AM

DFW 8:30 AM HOT 10:00 AM

ELD 5:30 AM DFW 7:00 AM

DFW 8:45 AM ELD 10:15 AM

HOT 11:15 AM DFW 12:45 PM

DFW 1:30 PM HOT 3:00 PM

ELD 11:30 AM DFW 1:00 PM

DFW 2:00 PM ELD 3:30 PM

HOT 3:30 PM DFW 5:00 PM

DFW 7:00 PM HOT 8:30 PM

ELD 4:30 PM DFW 6:00 PM

DFW 7:30 PM ELD 9:00 PM
The Best Choice to Succeed

07/12/2011

• Proven Enplanement Increase in EAS 

Markets

• Successful Pricing Strategy

• Demonstrated Growth in Community Support 

• Proven Reliability 

• Outstanding Completion Ratio

• Great Hub Connectivity

• Successful Marketing and Public Relations 

Outreach

• Raise Awareness About Local Air Service

• We Cater to Community and Business Needs

We Look Forward to Serving You!