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| National Center For Chronic Disease Prevention and Health Promotion           |
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| �About Us�Publications Catalog�Surgeon General's Reports�Research, Data, and Reports�How To Quit�Educational Materials�New Citations�Tobacco Control Program Guidelines & Data�Celebrities Against Smoking�Sports Initiatives�Campaigns & Events�Smoking and Health Database�Related Links                           |  | **Tobacco Brand Preferences****Fact sheetDecember 2005
Cigarettes**- Ninety�nine percent of all cigarettes sold in the United States 			are filtered. 1   
- Cigarette brands that yield approximately 1�6 mg of tar by machine 			testing conducted by the Federal Trade Commission are generally called 			"ultra-light." Those with approximately 6�15 mg of tar are called "light," 			and brands yielding more than 15 mg of tar are called "regular" or "full 			flavor." 2  Of all cigarettes sold in the United States, 85 			percent are either light or ultra�light (i.e., low tar) brands. 1   
- In 2004, sales data indicate that Marlboro is the most popular brand 			in the United States, with sales greater than the five leading competitors 			combined. The market share for Marlboro is 39 percent, followed by Newport 			(8 percent), Camel (6 percent), Doral (5 percent), Winston (4 percent), 			and Basic (4 percent). 3   
- National survey data for 2004 revealed that Marlboro is preferred 			by 49 percent of cigarette smokers aged 12�17 years, 52 percent of smokers 			aged 18�25 years, and 41 percent of smokers aged 26 years or older. 4   
- Twenty�seven percent of all cigarettes sold in the United States 			are mentholated brands. 1   
- Use of mentholated brands varies widely by race and ethnicity. Among 			smokers aged 12 years or older, 68 percent of African Americans reported 			using the mentholated brands of Newport, Salem, or Kool, compared to 			less than 20 percent of white or Hispanic smokers. 4  Fifty�five 			percent of African American middle school students who smoke and 64 			percent of African American high school students who smoke reported 			using mentholated brands. 5     
**Other Tobacco Products**- The two leading brands preferred by cigar smokers aged 12 years 			or older are Black & Mild (22 percent) and Swisher Sweets (16 percent). 4  			As with cigarettes, use varies by race/ethnicity: Swisher Sweets is 			the most preferred brand for white cigar smokers (18 percent), but Black 			& Mild is the most preferred brand for African�American (56 percent) 			and Hispanic (21 percent) cigar smokers. 4 
- The two leading brands preferred by smokeless tobacco users aged 			12 years or older are Skoal (30 percent) and Copenhagen (22 percent). 4     
References1Federal 				Trade Commission. *Cigarette Report for 2003.***( 				PDF - 446K)**Washington, DC: Federal Trade Commission; 2005. 				Accessed: September 2005. 2				National Cancer Institute. *Risks Associated with Smoking Cigarettes 				with Low Machine-Measured Yields of Tar and Nicotine.***Smoking and Tobacco Control Monograph 13. Bethesda, MD: U.S. 				Department of Health and Human Services, National Institutes of 				Health, National Cancer Institute; 2001. NIH Pub. No. 02-5974. Accessed: 				February 2004. 3Maxwell JC. *The Maxwell Report: 				Year End & Fourth Quarter 2004 Sales Estimates for the Cigarette 				Industr.*Richmond, VA: John C. Maxwell, Jr.; February 2005. 4Substance Abuse and Mental Health 				Services Administration. *The National 				Survey on Drug Use and Health: 2004 Detailed Tables, Tobacco Brands.*  				Rockville, MD: Substance Abuse and Mental Health Services Administration, 				Office of Applied Studies; 2005.  5CDC. 2004 				National Youth Tobacco Survey: Dataset, Codebook and Format Library.				 
Note: More recent information may be available at the 		CDC'S Office on Smoking and Health Web site:		http://www.cdc.gov/tobacco. 
**For Further Information**
Office on Smoking and Health		National Center for Chronic Disease Prevention and Health Promotion		Centers for Disease Control and Prevention		Mailstop K-50		4770 Buford Hwy., N.E.		Atlanta, GA 30341-3717 		770-488-5705http://www.cdc.gov/tobacco

Media Inquiries: Contact the CDC's Office on Smoking and Health press 		line at 770-488-5493**.
        *  Links to non-Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at this link.

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		This page last reviewed		December 09, 2005

United States Department of Health and Human ServicesCenters for Disease Control and PreventionNational Center for Chronic Disease Prevention and Health PromotionOffice on Smoking and Health                   |
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