EXHIBIT
10.1

    


    CONFIDENTIAL
INFORMATION (IDENTIFIED BY **) HAS BEEN OMITTED BASED 

    UPON
A REQUEST FOR CONFIDENTIAL TREATMENT PURSUANT TO RULE 24b-2 OF 

    THE
SECURITIES EXCHANGE ACT OF 1934
AND HAS BEEN SEPARATELY FILED

    WITH
THE SECURITIES AND EXCHANGE COMMISSION

     

    February
28, 2009

     

    Matthew
Free

    Simmons
Prepared Foods Inc.

    601 N.
Hico Street

    Siloam
Springs, AR 72761

    


    Dear
Matthew:

    


    As
discussed and agreed, Simmons will supply to the El Pollo Loco system the
following chicken products:

    


    ** pounds
annually of whole birds, EPL specification **.

    The price
for March 01, 2009 thru May 31, 2009 is ** per pound delivered MBM-Rancho
Cucamonga, CA.  Future quarterly pricing will be updated quarterly
based off the below quarterly pricing model(s):

    


    ** with
Pricing Range Brackets for Split WOGS and Hind-Saddles:

    
      	
               
      

            	
              ·

            	
              Bracket
      A = ** and below ** quoted average range, will be priced ** Del
      Rancho

            


    

    
      	
               
      

            	
              ·

            	
              Bracket
      B = ** to ** quoted average range, will be priced ** Del
      Rancho

            


    

    
      	
               
      

            	
              ·

            	
              Bracket
      C = ** to ** quoted average range, will be priced ** Del
      Rancho

            


    

    
      	
               
      

            	
              ·

            	
              Bracket
      D = ** to ** quoted average range, will be priced ** Del
      Rancho

            


    

    
      	
               
      

            	
              ·

            	
              Bracket
      E = ** and up ** quoted average range, will be priced ** Del
      Rancho

            


    

     

    ** pounds
sized saddle cuts EPL specification **.

    The price
for March 01, 2009 thru May 31, 2009 is ** per pound delivered MBM-Rancho
Cucamonga, CA.   Future quarterly pricing will be the cost of the
Whole Birds utilizing the method mentioned, less ** per pound.

     

    Up to ** pounds of EPL
boneless skinless breast meat, un-marinated or marinated.

    The price
for March 01, 2009 thru May 31, 2009 is ** per pound delivered MBM-Rancho
Cucamonga, CA.  Future quarterly pricing will be updated quarterly
based on ** delivered Rancho Cucamonga, CA off the below model:

    


    **
Boneless Skinless Breast Tender Out for Boneless Skinless Breast &
**:

    
      	
               
      

            	
              ·

            	
              Pricing
      for March – May priced off November 16 – February 15
  **.

            


    

    
      	
               
      

            	
              ·

            	
              Pricing
      for June – August priced off February 16 – May 15
  **.

            


    

    
      	
               
      

            	
              ·

            	
              Pricing
      for September – November priced off May 16 – August 15
  **.

            


    

    
      	
               
      

            	
              ·

            	
              Pricing
      for December – February priced off August 16 – November 15
    **.

            


    

    


    Freight:  All
pricing delivered Rancho Cucamonga, CA Based off 37,500 lbs/load, fresh product
only.  Frozen will be an additional ** per pound delivered in **
minimums to Rancho Cucamonga only.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    Freezing
Cost:   ** per pound to be added for frozen breast.

     

    As part
of this Purchase Agreement, Supplier warrants that the items identified herein
will not be sold to other EPL Franchisee’s, affiliates of EPL Franchisee’s or
suppliers to EPL Franchisees distribution centers without the express written
permission of the EPL Corporate Purchasing department.  In essence,
Simmons Prepared Foods Inc. will not sell the items identified herein to anyone
except EPL approved parties as outlined in our supplier purchase
agreement.

    


    El Pollo
Loco’s decision to enter into this Purchase Agreement is independent of any
support your firm may or may not choose to provide to the El Pollo Loco
system.

    


    This
Purchase Agreement is subject to and incorporates the General Terms and
Conditions of Supply (“T/C”) executed by the parties hereto and currently on
file with El Pollo Loco, Inc. The Purchase

    


    Agreement
and the T/C collectively constitute the entire agreement between the parties and
supersede all prior or contemporaneous oral or written agreements.

    


    Terms:  Net
10 Days

    Pricing
contract period 03/01/09 through 2/28/11

    


    Please
sign and return both copies of this letter.  After I have received the
signed copy, I will sign and return a copy for your files.  Signing
this letter acknowledges acceptance of the terms and conditions as presented
above.

    


    Matthew,
thank you for your help and support on this matter and please contact me with
any questions.

     

    
      	
              /S/
      CHIP MILLER

            	
              /S/
      GARY CAMPANARO

            
	
              Chip
      Miller

            	
              Gary
      Campanaro

            
	
              Simmons
      Prepared Foods, Inc.

            	
              El
      Pollo Loco, Inc.

            


    

     

    cc:  Jennifer
Benus, Yvette Johnson/MBM