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EXHIBIT 10.2

                         OUTDOOR CHANNEL HOLDINGS, INC.
                        EXECUTIVE ANNUAL CASH BONUS PLAN

This Outdoor Channel Holdings, Inc. Executive Annual Cash Bonus Plan (the
"Plan") is adopted by Outdoor Channel Holdings, Inc., a Delaware corporation
(the "Company"). The terms of the Plan are as follows, effective April 21, 2005:

1. PURPOSE. The Plan is designed to increase shareholder value through effective
use of cash awards. The Plan serves as a vehicle for retaining executives of the
Company (the "Executives") and sustaining exceptional performance, and is an
important component of the Company's overall competitive compensation package.
It is expressly understood that one purpose of Plan and any potential bonus
hereunder is to provide incentives for, and reward continued employment by, the
participants through and until such date as the bonus is paid. Consequently,
only participants who remain employed on a full-time basis through the bonus
payment date shall be eligible to receive any bonus hereunder.

2. PARTICIPANTS. The participants in this Plan shall be those senior executive
officers of the Company who have been designated as participants with respect to
each fiscal year of the Company by the Compensation Committee of the Company's
Board of Directors (the "Compensation Committee"), in its sole and absolute
discretion.

3. BONUS. The Plan shall reward the eligible participants for performance
against yearly performance objectives, as well as against the Company's
performance. The individual performance objectives may include, without
limitation, (a) the development, implementation and leading long-term strategic
initiatives, (b) achievement of financial targets, (c) ensuring operational
excellence within and across the Company's core services, (d) providing
leadership and creating an environment that fosters passion, teamwork and
agility within the organization, (e) building and sustaining long-term
relationships with the Company's affiliates and other customers, (f) leading and
supporting enterprise initiatives, and (g) such other performance objectives as
ultimately agreed to by the Compensation Committee. The Compensation Committee
shall set formal management objectives for each fiscal year. Performance shall
be evaluated against the approved objectives at the end of the fiscal year by
the Compensation Committee, and the Compensation Committee shall then approve
annual cash bonus award amounts to the Plan participants.

4. PAYMENT OF BONUS. The amount of any bonus payable hereunder, and the timing
of such bonus payment, shall be as determined by the Compensation Committee in
its sole and absolute discretion. Payment shall be made from the Company's
general assets; no trust fund shall be established for purposes of funding said
payments. The bonus may not be assigned, transferred, mortgaged or hypothecated
prior to actual receipt, and any such attempt will be null and void.



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5. ADMINISTRATION. This Plan shall be administered by the Compensation
Committee. The Compensation Committee shall have the authority to interpret the
provisions of this Plan, direct the calculation and payment of bonuses in
accordance with the terms hereof, and make final decisions with respect to the
entitlement of any participant to a bonus. Any decisions by the Compensation
Committee are final and binding upon all parties.

6. DURATION. This Plan shall continue until terminated by the Company's Board of
Directors; provided, however, that the Board may update, amend, modify or
terminate this Plan at any time in its sole and absolute discretion.