**Exhibit 31.1**

**CERTIFICATION**

| I, John C. Textor,   certify that:                                                                                                                                                                                                                                                                                       |
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| 1. I have reviewed   this quarterly report on Form 10-Q of BabyUniverse, Inc.;                                                                                                                                                                                                                                           |
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| 2. Based on my   knowledge, this report does not contain any untrue statement of a material   fact or omit to state a material fact necessary to make the statements made,   in light of the circumstances under which such statements were made, not   misleading with respect to the period covered by this report;    |
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| 3. Based on my   knowledge, the financial statements, and other financial information included   in this report, fairly present in all material respects the financial   condition, results of operations and cash flows of the registrant as of, and for,   the periods presented in this report;                       |
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| 4. The   registrant’s other certifying officer(s) and I are responsible for   establishing and maintaining disclosure controls and procedures (as defined   in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:                                                                             |
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|                                                                                                                                                                                                                                                                                                                     | a) Designed such   disclosure controls and procedures, or caused such disclosure controls and   procedures to be designed under our supervision, to ensure that material   information relating to the registrant, including its consolidated subsidiaries,   is made known to us by others within those entities, particularly during the   period in which this report is being prepared; |
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|                                                                                                                                                                                                                                                                                                                     | b) Evaluated the   effectiveness of the registrant’s disclosure controls and procedures and   presented in this report our conclusions about the effectiveness of the   disclosure controls and procedures, as of the end of the period covered by   this report based on such evaluation; and |
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|                                                                                                                                                                                                                                                                                                                     | c) Disclosed in   this report any change in the registrant’s internal control over financial   reporting that occurred during the registrant’s most recent fiscal quarter   (the registrant’s fourth quarter in the case of an annual report) that has   materially affected, or is reasonably likely to materially affect, the   registrant’s internal control over financial reporting; and |
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| 5. The   registrant’s other certifying officer(s) and I have disclosed, based on our   most recent evaluation of internal control over financial reporting, to the   registrant’s auditors and the audit committee of registrant’s board of   directors (or persons performing the equivalent functions): |
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|                                                                                                                                                                                                                                                                                                                     | a) All significant   deficiencies and material weaknesses in the design or operation of internal   control over financial reporting which are reasonably likely to adversely   affect the registrant’s ability to record, process, summarize and report   financial information; and |
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|                                                                                                                                                                                                                                                                                                                     | b) Any fraud,   whether or not material, that involves management or other employees who have   a significant role in the registrant’s internal control over financial reporting. |

| *Date:  November 14, 2006* | */s/  John C. Textor* |
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|                            | *John C. Textor*           |
|                            | *Chief Executive Officer*  |

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