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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended August 2, 2008

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to

Commission file number: 001-32577

The Parent Company

(Exact name of registrant as specified in its charter)



|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Colorado                                                       |  | 65-0797093                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)



|                                            |  |           
|------------------------------------------- |  | ----------
|717 17thStreet, Suite
1300 Denver, Colorado |  | 80202     
|(Address of principal executive offices)    |  | (Zip Code)

Registrants telephone number, including area code: (303) 228-9000

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x     No   ̈

Indicate by check mark whether the
registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of large accelerated filer, accelerated filer, and smaller reporting company
in Rule 12b-2 of the Exchange Act. (Check one):



|                           |  |                      |  |                                               |  |                             
|-------------------------- |  | -------------------- |  | --------------------------------------------- |  | ----------------------------
|Large accelerated filer   ̈ |  | Accelerated filer   ̈ |  | Non-accelerated filer   ̈                      |  | Smaller reporting company  x
|                           |  |                      |  | (Do not check if a smaller reporting
company) |  |                             

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes   ̈    No  x

As of September 15, 2008, the registrant had 24,262,037 shares of common stock outstanding.









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##### Table of Contents

INDEX



|           |  |                                                                                       |  |   
|---------- |  | ------------------------------------------------------------------------------------- |  | --
|Part I.    |  | FINANCIAL INFORMATION                                                                 |  | 3 
|           |  |                                                                                      
|Item 1.    |  | Financial Statements                                                                  |  | 3 
|           |  |                                                                                      
|Item 2.    |  | Managements Discussion and Analysis of Financial Condition and Results of Operations |  | 12
|           |  |                                                                                      
|Item 3.    |  | Quantitative and Qualitative Disclosures About Market Risk                            |  | 19
|           |  |                                                                                      
|Item 4.    |  | Controls and Procedures                                                               |  | 19
|           |  |                                                                                      
|PART II.   |  | OTHER INFORMATION                                                                     |  | 20
|           |  |                                                                                      
|Item 1.    |  | Legal Proceedings                                                                     |  | 20
|           |  |                                                                                      
|Item 1A.   |  | Risk Factors                                                                          |  | 20
|           |  |                                                                                      
|Item 2.    |  | Unregistered Sales of Equity Securities and Use of Proceeds                           |  | 20
|           |  |                                                                                      
|Item 3.    |  | Defaults Upon Senior Securities                                                       |  | 20
|           |  |                                                                                      
|Item 4.    |  | Submission of Matters to a Vote of Security Holders                                   |  | 20
|           |  |                                                                                      
|Item 5.    |  | Other Information                                                                     |  | 21
|           |  |                                                                                      
|Item 6.    |  | Exhibits                                                                              |  | 21
|           | 
|Signatures |  | 21                                                                                   



2



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##### Table of Contents

Part I. FINANCIAL INFORMATION



|Item 1. | Financial Statements
|------- | --------------------

The Parent Company and
Subsidiaries

Consolidated Balance Sheets



|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | -------------- | ----------- | - | ---------------- | - | ----------- | -
|                                                                                                                                                                             |  | August 2, 2008 |             |   | February 2, 2008 |  
|                                                                                                                                                                             |  | (Unaudited)    |             |   |                  |  
|Assets                                                                                                                                                                       |  |                |             |   |                  |   |             |  
|Cash and cash equivalents                                                                                                                                                    |  | $              | 167,108     |   |                  | $ | 206,589     |  
|Accounts receivable, net                                                                                                                                                     |  |                | 1,158,903   |   |                  |   | 2,162,992   |  
|Inventory                                                                                                                                                                    |  |                | 17,125,135  |   |                  |   | 17,785,846  |  
|Prepaid expenses and other current assets                                                                                                                                    |  |                | 2,942,831   |   |                  |   | 2,109,435   |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total current assets                                                                                                                                                         |  |                | 21,393,977  |   |                  |   | 22,264,862  |  
|Fixed assets, net                                                                                                                                                            |  |                | 4,518,265   |   |                  |   | 4,979,361   |  
|Goodwill                                                                                                                                                                     |  |                | 63,869,975  |   |                  |   | 63,869,975  |  
|Intangible assets, net of amortization                                                                                                                                       |  |                | 5,245,431   |   |                  |   | 5,446,909   |  
|Other assets, net                                                                                                                                                            |  |                | 554,437     |   |                  |   | 441,643     |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total assets                                                                                                                                                                 |  | $              | 95,582,085  |   |                  | $ | 97,002,750  |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Liabilities and Stockholders equity                                                                                                                                         |  |                |             |   |                  |   |             |  
|Current liabilities:                                                                                                                                                         |  |                |             |   |                  |   |             |  
|Accounts payable                                                                                                                                                             |  | $              | 3,102,681   |   |                  | $ | 15,334,449  |  
|Accrued expenses and other current liabilities                                                                                                                               |  |                | 1,501,447   |   |                  |   | 2,164,844   |  
|Revolving line of credit                                                                                                                                                     |  |                | 17,895,272  |   |                  |   | 2,845,253   |  
|Capital leases  current                                                                                                                                                     |  |                | 4,239       |   |                  |   | 341,465     |  
|Deferred rent                                                                                                                                                                |  |                | 247,043     |   |                  |   | 61,458      |  
|Deferred revenue                                                                                                                                                             |  |                | 400,787     |   |                  |   | 440,633     |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total current liabilities                                                                                                                                                    |  |                | 23,151,469  |   |                  |   | 21,188,102  |  
|Non-current liabilities:                                                                                                                                                     |  |                |             |   |                  |   |             |  
|Note payable to related party, net of discount of $3,091,217                                                                                                                 |  |                | 6,908,783   |   |                  |   |            |  
|Lease payable- long-term                                                                                                                                                     |  |                | 12,804      |   |                  |   | 14,959      |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total liabilities                                                                                                                                                            |  |                | 30,073,056  |   |                  |   | 21,203,061  |  
|Stockholders equity:                                                                                                                                                        |  |                |             |   |                  |   |             |  
|Common stock, $.001 par value, 90,000,000 shares authorized, 24,246,136 and 24,239,665 shares issued and outstanding as of August 2, 2008
and February 2, 2008, respectively |  |                | 24,246      |   |                  |   | 24,240      |  
|Additional paid-in capital                                                                                                                                                   |  |                | 147,705,107 |   |                  |   | 144,031,413 |  
|Accumulated deficit                                                                                                                                                          |  |                | (82,220,324 | ) |                  |   | (68,255,964 | )
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total stockholders equity                                                                                                                                                   |  |                | 65,509,029  |   |                  |   | 75,799,689  |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  
|Total liabilities and stockholders equity                                                                                                                                   |  | $              | 95,582,085  |   |                  | $ | 97,002,750  |  
|                                                                                                                                                                             |  |                |             |   |                  |   |             |  

See accompanying notes to consolidated financial statements.



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##### Table of Contents

The Parent Company and Subsidiaries

Consolidated Statements of Operations

(Unaudited)



|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|------------------------------------------------------------------- |  | ------------------ | ---------- | - | ---------------- | - | ---------- | -------------- |  | - | -------------- | - |  | - | ----------- | -
|                                                                    |  | Three Months Ended |            |   | Six Months Ended |  
|                                                                    |  | August 2, 2008     |            |   | August 4, 2007   |   |            | August 2, 2008 |  |   | August 4, 2007 |  
|Net sales                                                           |  | $                  | 9,887,258  |   |                  | $ | 6,990,603  |                |  | $ | 19,833,600     |   |  | $ | 14,268,033  |  
|Cost of sales                                                       |  |                    | 7,487,848  |   |                  |   | 5,289,434  |                |  |   | 14,156,411     |   |  |   | 10,430,011  |  
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Gross profit                                                        |  |                    | 2,399,410  |   |                  |   | 1,701,169  |                |  |   | 5,677,189      |   |  |   | 3,838,022   |  
|Operating expenses:                                                 |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Fulfillment                                                         |  |                    | 2,135,928  |   |                  |   | 2,057,593  |                |  |   | 4,168,464      |   |  |   | 3,865,979   |  
|Selling and marketing                                               |  |                    | 2,684,523  |   |                  |   | 1,301,403  |                |  |   | 5,059,423      |   |  |   | 2,755,585   |  
|General and administrative                                          |  |                    | 4,086,409  |   |                  |   | 2,906,345  |                |  |   | 8,704,862      |   |  |   | 5,593,624   |  
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Total operating expenses                                            |  |                    | 8,906,860  |   |                  |   | 6,265,341  |                |  |   | 17,932,749     |   |  |   | 12,215,188  |  
|Operating loss                                                      |  |                    | (6,507,450 | ) |                  |   | (4,564,172 | )              |  |   | (12,255,560    | ) |  |   | (8,377,166  | )
|Other income (expense), net                                         |  |                    |           |   |                  |   | (11,461    | )              |  |   | 608            |   |  |   | (13,416     | )
|Interest expense, net                                               |  |                    | (1,076,324 | ) |                  |   | (2,156,203 | )              |  |   | (1,709,403     | ) |  |   | (3,735,886  | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Loss from continuing operations before income taxes                 |  |                    | (7,583,774 | ) |                  |   | (6,731,836 | )              |  |   | (13,964,356    | ) |  |   | (12,126,468 | )
|Income tax benefit                                                  |  |                    |           |   |                  |   |           |                |  |   |               |   |  |   |            |  
|Loss from discontinued operations, net of tax                       |  |                    |           |   |                  |   | (363,587   | )              |  |   |               |   |  |   | (1,646,652  | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Net loss                                                            |  | $                  | (7,583,774 | ) |                  | $ | (7,095,423 | )              |  | $ | (13,964,356    | ) |  | $ | (13,773,120 | )
|Preferred stock dividends                                           |  |                    |           |   |                  |   | (233,366   | )              |  |   |               |   |  |   | (459,051    | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Net loss attributable to common shareholders                        |  | $                  | (7,583,774 | ) |                  | $ | (7,328,789 | )              |  | $ | (13,964,356    | ) |  | $ | (14,232,171 | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Basic and diluted earnings per share                                |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Loss from continuing operations attributable to common shareholders |  | $                  | (0.31      | ) |                  | $ | (1.62      | )              |  | $ | (0.58          | ) |  | $ | (2.93       | )
|Loss from discontinued operations                                   |  | $                  |           |   |                  | $ | (0.09      | )              |  | $ |               |   |  | $ | (0.38       | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Net loss attributable to common shareholders                        |  | $                  | (0.31      | ) |                  | $ | (1.71      | )              |  | $ | (0.58          | ) |  | $ | (3.31       | )
|                                                                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Shares used in computation of earnings per share                    |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|Basic and diluted                                                   |  |                    | 24,244,902 |   |                  |   | 4,293,373  |                |  |   | 24,242,283     |   |  |   | 4,293,373   |  

See accompanying notes to consolidated financial statements.



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The Parent Company and Subsidiaries

Consolidated Statements of Cash Flows

(Unaudited)



|                                                                     |  |                    |             |   |                |   |             |  
|-------------------------------------------------------------------- |  | ------------------ | ----------- | - | -------------- | - | ----------- | -
|                                                                     |  | Six Months Ended - |            
|                                                                     |  | August 2, 2008     |             |   | August 4, 2007 |  
|Operating Activities                                                 |  |                    |             |   |                |   |             |  
|Loss from continuing operations                                      |  | $                  | (13,964,356 | ) |                |   | (12,126,468 | )
|Loss from discontinued operations                                    |  |                    |            |   |                |   | (1,646,652  | )
|Adjustments to reconcile net cash used in operating activities:      |  |                    |             |   |                |   |             |  
|Depreciation and amortization                                        |  |                    | 1,052,458   |   |                |   | 624,974     |  
|Amortization of debt discount                                        |  |                    | 90,112      |   |                |   |            |  
|Stock based compensation                                             |  |                    | 483,669     |   |                |   | 20,053      |  
|Change in operating assets and liabilities:                          |  |                    |             |   |                |   |             |  
|Accounts receivable                                                  |  |                    | 1,004,089   |   |                |   | 710,728     |  
|Inventory                                                            |  |                    | 660,711     |   |                |   | (1,599,395  | )
|Prepaid expenses, other current assets, and other non-current assets |  |                    | (946,190    | ) |                |   | (1,034,115  | )
|Accounts payable, accrued expenses, and other liabilities            |  |                    | (12,749,426 | ) |                |   | (4,474,477  | )
|                                                                     |  |                    |             |   |                |   |             |  
|Net cash used in operating activities from continuing operations     |  |                    | (24,368,933 | ) |                |   | (17,878,700 | )
|Operating cash provided by (used in) discontinued operations         |  |                    |            |   |                |   | 190,754     |  
|                                                                     |  |                    |             |   |                |   |             |  
|Net cash used in operating activities                                |  |                    | (24,368,933 | ) |                |   | (17,687,946 | )
|Investing Activities                                                 |  |                    |             |   |                |   |             |  
|Purchase of fixed assets                                             |  |                    | (389,884    | ) |                |   | (729,458    | )
|                                                                     |  |                    |             |   |                |   |             |  
|Financing Activities                                                 |  |                    |             |   |                |   |             |  
|Proceeds from related-party note payable                             |  |                    | 10,000,000  |   |                |   | 14,000,000  |  
|Net proceeds from revolving credit line                              |  |                    | 15,050,019  |   |                |   | 3,054,703   |  
|Exercise of stock options                                            |  |                    | 8,698       |   |                |   |            |  
|Principal payments on capital lease                                  |  |                    | (339,381    | ) |                |   | (245,860    | )
|                                                                     |  |                    |             |   |                |   |             |  
|Net cash provided by financing activities                            |  |                    | 24,719,336  |   |                |   | 16,808,843  |  
|Beginning cash and cash equivalents                                  |  |                    | 206,589     |   |                |   | 1,773,836   |  
|Increase in cash and cash equivalents from continuing operations     |  |                    | (39,481     | ) |                |   | (1,608,561  | )
|                                                                     |  |                    |             |   |                |   |             |  
|Ending cash and cash equivalents                                     |  | $                  | 167,108     |   |                | $ | 165,275     |  
|                                                                     |  |                    |             |   |                |   |             |  
|Cash paid for interest                                               |  |                    | 986,212     |   |                |   | 1,869,486   |  

See accompanying notes to consolidated financial statements.



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The Parent Company and Subsidiaries

Notes to Consolidated Financial Statements (Unaudited)

Note 1  Organization and Basis
of Presentation

The Parent Company (together, The Parent Company, we, our, or us) is a
leading commerce, content and new media company for growing families. Through our websites, eToys.com and KBtoys.com (which we operate under a licensing agreement with KB Holdings, LLC), we are a leading online retailer of toys, baby products, video
games, electronics, party goods, movies and videos. Through our proprietary My Twinn doll business, we sell our highly distinctive My Twinn personalized dolls created by our in-house artisans to resemble a customers child. We have established
strategic retail relationships with the online stores of major national retailers, such as Amazon, Buy.com, Kmart, Macys, QVC and Sears. Through the BabyUniverse, Dreamtime Baby and Posh Tots websites, we are a leading online retailer of brand-name
baby, toddler and maternity products. Our three eContent sites include BabyTV.com, PoshCravings.com and ePregnancy.com, all of which provide content and social networking applications targeted to mothers and expectant mothers.

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of contingent assets and liabilities at the date of the
financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

The accompanying consolidated financial statements include the accounts of The Parent Company and its consolidated subsidiaries. All intercompany balances and transactions have been eliminated.

The accompanying unaudited consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for
interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. generally accepted accounting principles for complete
financial statements. In our opinion, all adjustments considered necessary for a fair presentation have been included. Operating results for the three- and six- month period ended August 2, 2008 are not necessarily indicative of the results
that may be expected for the fiscal year ending January 31, 2009. This unaudited quarterly information should be read in conjunction with the audited consolidated financial statements and related notes for the fiscal year ended February 2,
2008 included in our annual report on Form 10-K filed with the Securities and Exchange Commission on May 1, 2008.

As of
August 2, 2008, our principal source of liquidity was a $25 million revolving credit line. In addition, we have a $25 million term loan facility with Laminar Direct, $10 million of which has been funded, and the remaining
$15 million of which is subject to various conditions, including Laminar Directs consent. Assuming we obtain Laminar Directs funding of the remaining $15 million term loan, we believe these facilities are sufficient to enable us to
fund our operating expenses and capital expenditures and enhance our strategic initiatives for the next twelve months. As we have no assurance of obtaining such additional funding from Laminar Direct, the company may, if necessary, look at other
alternatives including but not limited to sale of equity or additional debt, sale of non-core assets or review of certain of our operations.

Note 2
 Merger

On October 12, 2007, BabyUniverse, Inc. completed a merger with eToys Direct, Inc. pursuant to which Baby
Acquisition Sub, Inc., or Merger Sub, which was a wholly-owned direct subsidiary of BabyUniverse, merged with and into eToys Direct, with eToys Direct thereupon becoming a wholly-owned direct subsidiary of BabyUniverse and the surviving corporation
in the merger. Because eToys Direct was deemed to be the acquiring company for accounting purposes, the merger transaction with BabyUniverse was accounted for as a reverse acquisition of assets and a recapitalization in accordance with accounting
principles generally accepted in the United States.



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Pro Forma Disclosures Related to Merger

The following pro forma condensed combined statements of operations are presented as if the merger had been consummated at the beginning of each period
presented in the financial statements. The pro forma presentation is based on the actual results of eToys Direct and BabyUniverse for the three and six months ended August 2, 2008 and August 4, 2007, respectively. Certain reclassifications
have been made to the historical presentation of eToys Direct and BabyUniverse in order to conform to the presentation used in the Unaudited Pro Forma Condensed Combined Statement of Operations. These adjustments had no impact on the historical
losses from continuing operations. These reclassifications include the additional expense for estimated intangible amortization of intangible assets related to the merger, the reversal of amortization of intangible assets not related to the merger,
reversal of certain interest expense related to debt that was converted to equity, and the elimination of a discontinued operation of eToys Direct, which was sold to a third party in January, 2007. The following pro forma financial information is
not necessarily indicative of the results of operations that would have occurred had eToys Direct and BabyUniverse constituted a single entity during such periods, nor is it necessarily indicative of future operating results.

Pro Forma Condensed Combined Statements of Operations

(Unaudited)



|                                             |  |                    |            |   |                  |   |            |                |  |   |                |   |  |   |             |  
|-------------------------------------------- |  | ------------------ | ---------- | - | ---------------- | - | ---------- | -------------- |  | - | -------------- | - |  | - | ----------- | -
|                                             |  | Three Months Ended |            |   | Six Months Ended |  
|                                             |  | August 2, 2008     |            |   | August 4, 2007   |   |            | August 2, 2008 |  |   | August 4, 2007 |  
|Net sales                                    |  | $                  | 9,887,258  |   |                  | $ | 14,289,524 |                |  | $ | 19,833,600     |   |  | $ | 29,567,531  |  
|Gross profit                                 |  | $                  | 2,399,410  |   |                  | $ | 3,759,840  |                |  | $ | 5,677,189      |   |  | $ | 8,067,936   |  
|Net loss attributable to common shareholders |  | $                  | (7,583,774 | ) |                  | $ | (6,473,437 | )              |  | $ | (13,964,356    | ) |  | $ | (12,404,493 | )
|Net loss per share                           |  | $                  | (0.31      | ) |                  | $ | (0.27      | )              |  | $ | (0.58          | ) |  | $ | (0.51       | )
|Weighted average shares outstanding          |  |                    | 24,244,902 |   |                  |   | 24,180,943 |                |  |   | 24,242,283     |   |  |   | 24,180,943  |  

Note 3  Recent Accounting Pronouncements

In September 2006, the Financial Accounting Standards Board, or FASB, issued Statement of Financial Accounting Standards No. 157, Fair Value
Measurements, or SFAS 157. SFAS 157 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. SFAS 157 applies whenever
other standards require assets or liabilities to be measured at fair value and does not expand the use of fair value in any new circumstances. In February 2008, the FASB issued FASB Staff Position No. FAS 157-2, Effective Date of FASB Statement
No. 157, which deferred the effective date of SFAS 157 for all nonrecurring fair value measurements of non-financial assets and non-financial liabilities until fiscal years beginning after November 15, 2008, including interim periods
within those fiscal years. The provisions of SFAS 157 are applicable to recurring and nonrecurring fair value measurements of financial assets and liabilities for fiscal years beginning after November 15, 2007, including interim periods within
those fiscal years. We adopted the provisions of SFAS 157 during the three months ended May 3, 2008, and at that time determined no transition adjustment was required.



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In February 2007, the FASB issued Statement of Financial Accounting Standards No. 159, The Fair
Value Option for Financial Asset and Financial Liabilities, or SFAS 159. SFAS 159 permits entities to choose to measure many financial instruments and certain other items at fair value that are not currently required to be measured at fair
value. The objective is to improve financial reporting by providing entities with the opportunity to mitigate volatility in reported earnings caused by measuring related assets and liabilities differently without having to apply complex hedge
accounting provisions. SFAS 159 also establishes presentation and disclosure requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar types of assets and liabilities. SFAS 159 is
effective for fiscal years beginning after November 15, 2007. We implemented SFAS 159 on February 3, 2008, and at that time did not elect the fair value option for any of our financial instruments or other items within the scope of SFAS
159.

In December 2007, FASB issued SFAS No. 141R (revised 2007), Business Combinations, which replaces SFAS No 141. The
statement retains the purchase method of accounting for acquisitions, but requires a number of changes, including changes in the way assets and liabilities are recognized in the purchase accounting. It also changes the recognition of assets acquired
and liabilities assumed arising from contingencies, requires the capitalization of in-process research and development at fair value, and requires the expensing of acquisition-related costs as incurred. SFAS No. 141R is effective for business
combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008.

Note 4  Stock-Based Compensation

We apply the fair value recognition provisions of FASB Statement No. 123R,
Share-Based Payment (SFAS 123R), which requires the cost of share-based payments to be recognized as expense over the requisite service period. The fair value of options was estimated at the date of grant using a Black-Scholes
option pricing model. For purposes of the actual expense recognized in the three and six months ended August 2, 2008 and August 4, 2007, the estimated fair value of the options is amortized to expense on a straight-line basis over the
options vesting period which is equivalent to the requisite service period. The weighted-average fair value of options granted was $3.08 for the three and six months ended August 2, 2008. No options were granted during the three or six
months ended August 4, 2007. The following table illustrates the weighted-average assumptions for the options granted in 2008.



|                            |  |   |            |  
|--------------------------- |  | - | ---------- | -
|Expected dividend rate      |  |   | 0.0        | %
|Expected volatility         |  |   | 59.8       | %
|Expected term (in years)    |  |   | 1-3        |  
|Risk-free interest rate     |  |   | 4.2% - 4.8 | %
|Weighted average fair value |  | $ | 3.08       |  

Expected volatilities are based on historical volatility of our common stock over a period
generally commensurate with the expected term of the option. The risk-free rate for stock options granted during the period is determined by using the U.S. Treasury rate for the nearest period that coincides with the expected term. The expected term
of stock options represents the weighted-average period the stock options are expected to remain outstanding. The expected term is based on a combination of historical data and a study of the expected term of options in our peer group.

As of August 2, 2008, there was $0.3 million of total unrecognized compensation expense related to unvested stock options, which is expected to
be recognized over a weighted-average period of 3.5 years.



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The following tables illustrate options outstanding under all plans as of August 2, 2008:



|                                        |  |                 |   |  |                              |      |                                         |     |                         |   |        
|--------------------------------------- |  | --------------- | - |  | ---------------------------- | ---- | --------------------------------------- | --- | ----------------------- | - | -------
|                                        |  | Number ofShares |   |  | WeightedAverageExercisePrice |      | WeightedAverageRemainingContractualLife |     | AggregateIntrinsicValue
|Balance February 2, 2008                |  | 371,370         |   |  |                              | 3.39 |                                         |     |                         |   |        
|Options Granted                         |  | 130,000         |   |  |                              | 5.36 |                                         |     |                         |   |        
|Options Cancelled                       |  | (32,017         | ) |  |                              | 2.67 |                                         |     |                         |   |        
|Options Expired                         |  | (20,000         | ) |  |                              | 8.10 |                                         |     |                         |   |        
|Options Exercised                       |  | (6,471          | ) |  |                              | 1.35 |                                         |     |                         |   |        
|                                        |  |                 |   |  |                              |      |                                         |     |                         |   |        
|Balance August 2, 2008                  |  | 442,882         |   |  | $                            | 3.84 |                                         | 7.1 |                         | $ | 231,448
|                                        |  |                 |   |  |                              |      |                                         |     |                         |   |        
|Eligible for exercise at August 2, 2008 |  | 284,020         |   |  | $                            | 3.21 |                                         | 6.3 |                         | $ | 207,194
|                                        |  |                 |   |  |                              |      |                                         |     |                         |   |        



|                |  |             |  |                              |      |                                         |     |        |         |                              |   |     
|--------------- |  | ----------- |  | ---------------------------- | ---- | --------------------------------------- | --- | ------ | ------- | ---------------------------- | - | ----
|                |  | Outstanding |  | Exercisable                 
|                |  | Shares      |  | WeightedAverageExercisePrice |      | WeightedAverageRemainingContractualLife |     | Shares |         | WeightedAverageExercisePrice
|Exercise Prices |  |             |  |                              |      |                                         |     |        |         |                              |   |     
|$1.08 - $1.55   |  | 213,571     |  | $                            | 1.42 |                                         | 7.6 |        | 188,040 |                              | $ | 1.40
|$5.36 - $6.84   |  | 189,312     |  |                              | 5.68 |                                         | 7.9 |        | 69,312  |                              |   | 6.23
|$8.10 - $9.86   |  | 40,000      |  |                              | 8.10 |                                         | 0.5 |        | 26,668  |                              |   | 8.10
|                |  |             |  |                              |      |                                         |     |        |         |                              |   |     
|                |  | 442,883     |  | $                            | 3.84 |                                         | 7.1 |        | 284,020 |                              | $ | 3.21
|                |  |             |  |                              |      |                                         |     |        |         |                              |   |     

On February 4, 2008, we issued 130,000 stock options and 615,020 shares of restricted stock
to our management. The employee stock options vest over 3 years. The shares of restricted stock vest over 4 years and are amortized to match the vesting period. We recognized $0.2 million and $0.5 million of non-cash stock-based compensation expense
during the three and six months ended August 2, 2008, respectively. As of August 2, 2008, there was $2.7 million of total unrecognized compensation expense related to unvested restricted stock, which is expected to be recognized over a
weighted-average period of 4 years.

Warrants

As part of our investment agreement dated July 10, 2008 with Laminar Direct Capital, L.L.C. (Laminar Direct) an affiliate of DE Shaw, Laminar Acquisition Holdings 3, L.L.C, which owns a majority of
our common stock, we issued to Laminar Direct a common stock purchase warrant to purchase 2,970,009 shares of common stock at a price of $1.6453 per share, which expires on July 10, 2018 (See Note 6). Also on July 10, 2008, we issued a
common stock purchase warrant to purchase 300,000 shares of common stock to John Textor, Chairman of The Parent Company, in connection with Mr. Textors personal guarantee of the collection of up to a cumulative maximum amount of
$10,000,000 of our obligations under the investment agreement. Mr. Textors warrants include the right to purchase 150,000 shares of common stock at a price of $1.6453 per share, and the right purchase 150,000 shares of common stock at a
price of $2.46795 per share. Mr. Textors warrants expire on July 10, 2018.



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We currently have 3,312,424 currently exercisable warrants outstanding to purchase the same number of our
common stock shares.

Note 5  Intangible Assets

Amortizable intangible assets are amortized over the period of expected benefit ranging from one to two years, unless they were determined to have indefinite lives. We review for the impairment of long-lived assets
and certain identifiable intangible assets with finite lives whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable in accordance with the provisions of SFAS No. 144, Accounting for
the Impairment or Disposal of Long-Lived Assets. Identifiable intangible assets with indefinite lives are evaluated for impairment annually in the fourth quarter and on an interim basis if changes in circumstances between annual tests indicate
the asset might be impaired in accordance with SFAS No. 142, Goodwill and Intangible Assets.

The following table sets forth
the components of intangible assets as of August 2, 2008. In addition to the amortizable intangible assets listed below, we identified $5.2 million in trademarks and trade names related to the merger that have indefinite lives. Amortization
expense for finite-lived intangible assets for the three and six months ended August 2, 2008 was $97,477, and $201,477, respectively. There were no intangible assets, nor any amortization expense recorded for the three and six months ended
August 4, 2007. The remaining $58,432 of net book value of intangible assets will be amortized in the current fiscal year.



|                                  |  |                     |         |                         |   |          |     |  |   |        
|--------------------------------- |  | ------------------- | ------- | ----------------------- | - | -------- | --- |  | - | -------
|                                  |  | February 2, 2008   
|                                  |  | GrossCarryingAmount |         | AccumulatedAmortization |   |          | Net
|Amortizable Intangible Assets     |  |                     |         |                         |   |          |     |  |   |        
|Content customer relationships    |  |                     | 308,000 |                         |   | (95,568  | )   |  | $ | 212,432
|Retail customer relationships     |  |                     | 81,000  |                         |   | (33,523  | )   |  | $ | 47,477 
|                                  |  |                     |         |                         |   |          |     |  |   |        
|Total amortized intangible assets |  | $                   | 389,000 |                         | $ | (129,091 | )   |  | $ | 259,909
|                                  |  |                     |         |                         |   |          |     |  |   |        



|                                  |  |                     |         |                         |   |          |     |  |                                      |        |  |         
|--------------------------------- |  | ------------------- | ------- | ----------------------- | - | -------- | --- |  | ------------------------------------ | ------ |  | --------
|                                  |  | August 2, 2008      |         |                        
|                                  |  | GrossCarryingAmount |         | AccumulatedAmortization |   |          | Net |  | Weighted AverageRemaining UsefulLife
|Amortizable Intangible Assets     |  |                     |         |                         |   |          |     |  |                                      |        |  |         
|Content customer relationships    |  |                     | 308,000 |                         |   | (249,568 | )   |  | $                                    | 58,432 |  | 2 months
|Retail customer relationships     |  |                     | 81,000  |                         |   | (81,000  | )   |  |                                      |       |  | NA      
|                                  |  |                     |         |                         |   |          |     |  |                                      |        |  |         
|Total amortized intangible assets |  | $                   | 389,000 |                         | $ | (330,568 | )   |  | $                                    | 58,432 |  |         
|                                  |  |                     |         |                         |   |          |     |  |                                      |        |  |         



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Note 6  Note and Capital Lease Payables

Debt outstanding at August 2, 2008 and February 2, 2008 was as follows:



|                                                                           |  |                |            |                  |   |          
|-------------------------------------------------------------------------- |  | -------------- | ---------- | ---------------- | - | ---------
|                                                                           |  | August 2, 2008 |            | February 2, 2008
|Amounts drawn on $25.0 million bank credit facility                        |  |                | 17,895,272 |                  |   | 2,845,253
|Note due to Related Party net of $3,091,217 and $0 discounts, respectively |  |                | 6,908,783  |                  |   |         
|Capital lease obligations                                                  |  |                | 17,043     |                  |   | 356,424  
|                                                                           |  |                |            |                  |   |          
|Total debt                                                                 |  | $              | 24,821,098 |                  | $ | 3,201,677
|                                                                           |  |                |            |                  |   |          

On June 29, 2007, we entered into a $25.0 million bank credit facility with a third party,
with a revolving maturity date that is the earlier of June 29, 2010 and the date on which the Revolving Commitments are reduced to zero or otherwise terminated (Credit Agreement). Substantially all of our assets have been pledged as collateral
for the credit facility, including without limitation accounts receivables and intellectual property. The credit facility interest rate is based upon the Prime Rate (5.0% at August 2, 2008) or LIBOR (2.46% at August 2, 2008) plus 200 basis
points.

In December 2007, we did not meet certain minimum EBITDA thresholds that were required to remain in compliance with covenants
stipulated in our credit facility. The minimum EBITDA threshold was triggered by our credit availability falling below 15% of our gross availability. On December 14, 2007, our lender waived our failure to comply with certain minimum EBITDA
thresholds for the four and five months ending October 31, 2007 and November 30, 2007. In consideration of the lenders waiver, we agreed that it would not allow our available credit line to fall below 25% of our gross availability
until February 29, 2008. Beginning March 1, 2008, the availability limit was reduced from 25% to 15%.

In February 2008, we and
our lender entered into a Second Amendment to Amended and Restated Credit Agreement, which amends the Amended and Restated Credit Agreement dated as of October 12, 2007, as amended among the parties. The amendment (i) modifies certain
financial covenants set forth in the Credit Agreement, (ii) provides for a limited guaranty by D. E. Shaw Laminar Lending, Inc. (Laminar Lending) of a portion of our obligations under the Credit Agreement, and a related pledge in
favor of the administrative agent of a deposit account of Laminar Lending as security for its obligations under the guaranty, and (iii) includes in our borrowing base under the Credit Agreement the cash from time to time on deposit in the
pledged account. Laminar Lending is an affiliate of D. E. Shaw Laminar Acquisition Holdings 3, L.L.C., which owns a majority of our outstanding common stock.

In order to compensate Laminar Lending for entering into the guaranty and depositing cash into the pledged account, we entered into a Compensation Agreement dated as of February 1, 2008, with Laminar Lending.
Pursuant to the Compensation Agreement, we agreed to pay Laminar Lending a fee of $450,000, payable in four equal installments upon execution of the agreement and on each of May 1, 2008, July 1, 2008 and September 1, 2008, and to
pay a fee, monthly in arrears, on the amounts deposited in the pledged account from time to time at a rate per annum equal to the greater of 3.5% or the LIBOR Rate then in effect, plus 6.50%. In addition, in the event Laminar Lending is required to
make a payment under the guaranty, the Borrowers have agreed to pay Laminar Lending interest on such amounts at a rate per annum equal to the greater of 3.5% or the LIBOR Rate then in effect, plus 8.50%. The 30-day LIBOR rate at August 2, 2008
was 2.46%.

On July 10, 2008, we entered into an investment agreement with Laminar Direct, as a lender and as collateral agent,
pursuant to which we issued to Laminar Direct a subordinated senior secured (second lien) term note, due December 27, 2010, in the original principal amount of $10,000,000. We agreed, subject to, and upon satisfaction or waiver of, certain
conditions set forth in the investment agreement, to issue to Laminar Direct, for a purchase



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price of $15,000,000, additional subordinated senior secured (second lien) term notes, due December 27, 2010, in the aggregate original principal amount
of $15,000,000. The $15,000,000 notes have not been issued. The notes bear interest at a monthly floating rate of one-month LIBOR (not to be less than 3.75% for these purposes) plus 12.0% per annum, are guaranteed on a joint and several basis
by us and are secured by a second lien on substantially all of our assets. As a condition to the closing under the investment agreement dated July 10, 2008, John C. Textor, Chairman of our Board of Directors and a shareholder of the Company,
entered into a guaranty agreement in favor of Laminar Direct, pursuant to which Mr. Textor personally guaranteed the full and prompt collection of our obligations under the investment agreement up to a cumulative maximum amount of $10,000,000.
In addition, the Company issued warrants to Laminar and to John Textor, Chairman of The Parent Company, to purchase 3,270,009 shares of the Companys common stock (see Note 4). The fair value of the warrants was determined to be $3.1 million
and was recorded as a discount to the notes and is being amortized over the life of the notes on an effective interest rate basis. The warrants were valued using the Black-Scholes option pricing model, utilizing a risk-free rate of approximately
4.5%, expected life of ten years, and a volatility of 74.95%.

We incurred $0.6 million and $1.0 million in interest and fees to Laminar
during the three and six months ended August 2, 2008, respectively.

As of August 2, 2008, we were in compliance with all of our
debt covenants.



|Item 2. | Managements Discussion and Analysis of Financial Condition and Results of Operations
|------- | -------------------------------------------------------------------------------------

Forward-Looking Statements

This Form 10-Q contains forward-looking statements that involve risks and
uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by
such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the SEC. In addition to other factors discussed in this report, some of the important factors that could cause
actual results to differ materially from those discussed in the forward-looking statements include the following:



| |  |  | our limited operating history makes it difficult for us to accurately forecast our revenues and appropriately plan our expenses
| | - |  | -------------------------------------------------------------------------------------------------------------------------------



| |  |  | purchasers of toys and child-related products, baby, toddler and maternity products and baby bedding and furniture may not choose to shop online or via catalog,
which could have an adverse effect on our revenues
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | we intend to undertake acquisitions to expand our business, which may pose risks to our existing shareholders
| | - |  | -------------------------------------------------------------------------------------------------------------



| |  |  | we may not succeed in continuing to establish our various brands, which could prevent us from acquiring customers and increasing our revenues
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | we face significant competition
| | - |  | -------------------------------



| |  |  | we rely exclusively on the sale of toys and child-related products, baby, toddler and maternity products and baby bedding and furniture for our revenues and demand
for these products could decline
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | if we fail to successfully maintain or expand our fulfillment capabilities, we may not be able to increase our revenues
| | - |  | -----------------------------------------------------------------------------------------------------------------------



| |  |  | we rely on the services of our key personnel, any of whom would be difficult to replace
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | failure to adequately protect our intellectual property could damage our reputation and harm our business
| | - |  | ---------------------------------------------------------------------------------------------------------



| |  |  | if use of the internet for online commerce does not continue our business would be harmed
| | - |  | -----------------------------------------------------------------------------------------



| |  |  | our revenues may be negatively affected if we are required to charge taxes on purchases
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | our failure to protect confidential information of our customers would harm our business
| | - |  | ----------------------------------------------------------------------------------------



| |  |  | interruptions to our systems that impair customer access to our website would harm our business
| | - |  | -----------------------------------------------------------------------------------------------



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In some cases, you can identify forward-looking statements by terminology such as may,
could, should, expect, plan, intend, anticipate, believe, estimate, predict, potential or continue, the negative of
such terms or other comparable terminology. These statements are only predictions. In evaluating these statements, you should specifically consider various factors including the risks outlined in the Risk Factors section referenced in Item 1A
of Part I of this Form 10-Q These factors may cause our actual results to differ materially from any forward-looking statement.

Although
we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

Overview of Company

The Parent Company is a leading commerce, content and new media company for
growing families. We provide comprehensive eCommerce and eContent resources to help families plan, play and grow. Our family of brands includes seven eCommerce sites and three eContent and new media sites. We seek to create relationships with
expectant parents or those trying to conceive with the content and social networking available through our eContent sites, and then introduce those parents to our portfolio of baby and toy brands as their child grows from baby to toddler to
pre-teen.

Seasonality

Our business is
highly seasonal, reflecting the general patterns of peak sales for the retail industry during the holiday shopping season. Historically, a substantial portion of our net revenues occur during our fourth fiscal quarter ending around January 31.
For the fiscal year ended February 2, 2008, approximately 71% of our net sales occurred in our fourth fiscal quarter. While we anticipate that our BabyUniverse operations will reduce our historic seasonality, we believe our business will
continue to be highly seasonal. We generally experience lower net revenues during the first, second and third fiscal quarters and, as is typical in the retail industry, have incurred and may continue to incur losses in these quarters. In
anticipation of increased sales activity during the fourth fiscal quarter, we incur significant additional expenses, including significantly higher inventory and staffing costs. Due to the seasonality of our sales, our quarterly results will
fluctuate, perhaps significantly.



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##### Table of Contents

Results of Operations

The accompanying unaudited condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries. All intercompany accounts
and transactions have been eliminated in consolidation.

Our fiscal reporting year ends on the first Saturday on or after
January 31st. Our fiscal reporting quarter ends on the first Saturday on or after the end of the last month of the fiscal quarter. We use rounding in our financial presentations and as a result, for presentation purposes certain sums may not
mathematically calculate. Certain amounts in prior periods have been reclassified to conform to the current period presentation.

The
following table presents our historical operating results for the periods indicated as a percentage of net sales:



|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|--------------------------------------------------- |  | ------------------ | ---------- | - | -------------- | ----- | - | ------- | - | ---------- | - |  | ------ | ------- |  | - | ---------- | - |  | ------ | -
|                                                    |  | Three Months Ended |           
|                                                    |  | August 2, 2008     |            |   | August 4, 2007 |       |   | Change  |  
|                                                    |  | Dollars            |            |   | %              |       |   | Dollars |   |            | % |  |        | Dollars |  |   | %          |  
|Net sales                                           |  | $                  | 9,887,258  |   |                | 100.0 | % |         | $ | 6,990,603  |   |  | 100.0  | %       |  | $ | 2,896,655  |   |  | 41.4   | %
|Cost of sales                                       |  |                    | 7,487,848  |   |                | 75.7  | % |         |   | 5,289,434  |   |  | 75.7   | %       |  |   | 2,198,414  |   |  | 41.6   | %
|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|Gross profit                                        |  |                    | 2,399,410  |   |                | 24.3  | % |         |   | 1,701,169  |   |  | 24.3   | %       |  |   | 698,241    |   |  | 41.0   | %
|Operating expenses:                                 |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|Fulfillment                                         |  |                    | 2,135,928  |   |                | 21.6  | % |         |   | 2,057,593  |   |  | 29.4   | %       |  |   | 78,335     |   |  | 3.8    | %
|Selling and marketing                               |  |                    | 2,684,523  |   |                | 27.2  | % |         |   | 1,301,403  |   |  | 18.6   | %       |  |   | 1,383,120  |   |  | 106.3  | %
|General and administrative                          |  |                    | 4,086,409  |   |                | 41.3  | % |         |   | 2,906,345  |   |  | 41.6   | %       |  |   | 1,180,064  |   |  | 40.6   | %
|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|Total operating expenses                            |  |                    | 8,906,860  |   |                | 90.1  | % |         |   | 6,265,341  |   |  | 89.6   | %       |  |   | 2,641,519  |   |  | 42.2   | %
|Operating loss                                      |  |                    | (6,507,450 | ) |                | -65.8 | % |         |   | (4,564,172 | ) |  | -65.3  | %       |  |   | (1,943,278 | ) |  | 42.6   | %
|Other expense, net                                  |  |                    |           |   |                | 0.0   | % |         |   | (11,461    | ) |  | -0.2   | %       |  |   | 11,461     |   |  | -100.0 | %
|Interest expense, net                               |  |                    | (1,076,324 | ) |                | -10.9 | % |         |   | (2,156,203 | ) |  | -30.8  | %       |  |   | 1,079,879  |   |  | -50.1  | %
|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|Loss from continuing operations before income taxes |  |                    | (7,583,774 | ) |                | -76.7 | % |         |   | (6,731,836 | ) |  | -96.3  | %       |  |   | (851,938   | ) |  | 12.7   | %
|Income tax benefit                                  |  |                    |           |   |                | 0.0   | % |         |   |           |   |  | 0.0    | %       |  |   |           |   |  | 0.0    | %
|(Loss) from discontinued operations, net of tax     |  |                    |           |   |                | 0.0   | % |         |   | (363,587   | ) |  | -5.2   | %       |  |   | 363,587    |   |  | -100.0 | %
|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  
|Net loss                                            |  | $                  | (7,583,774 | ) |                | -76.6 | % |         | $ | (7,095,423 | ) |  | -101.5 | %       |  | $ | (488,351   | ) |  | 6.9    | %
|                                                    |  |                    |            |   |                |       |   |         |   |            |   |  |        |         |  |   |            |   |  |        |  

Comparison of Quarter Ended August 2, 2008 to Quarter Ended August 4, 2007

Net Sales

Net sales consist of product sales,
shipping revenue and gift-wrap revenue. Revenues are recorded net of estimated returns, coupons redeemed by customers, and other discounts. Our shipping revenue represents the amounts we charge our customers for order delivery. Our gift-wrap revenue
consists of amounts we charge our customers for gift-wrapping products.

Net sales for our second quarter ended August 2, 2008
increased $2.9 million to $9.9 million from $7.0 million in the comparable quarter of the prior year. The $2.9 million increase was primarily attributable to $4.1 million in sales from product lines acquired in the merger with the former
BabyUniverse business included in the second quarter ended August 2, 2008, compared to no sales in the comparable quarter of the prior year, partially offset by a $1.2 million decline in sales in our toy channels.



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##### Table of Contents

Changes in net sales from period to period are primarily attributable to the timing of catalog
distributions, the level and effectiveness of our advertising and commission spending which is impacted by competition for key internet search words, as well as factors such as changes in our sales conversion rates and expanded product offerings.
Changes to net sales are a reflection primarily of changes in the volume of products shipped and the mix of products sold, rather than price changes or the introduction of new products.

Cost of Sales

Cost of sales include the cost of products sold, the related inbound freight
costs for these products, as well as outbound shipping and handling costs incurred by us and provisions for inventory shortages.

Cost of
sales were $7.5 million and $5.3 million for fiscal second quarter ended August 2, 2008 and August 4, 2007, respectively, representing 75.7% of net sales in both periods. The 41.6% increase in cost of sales during this period was mainly
attributable to the 41.4% increase in net revenues as discussed above.

Gross profit

Gross profit was $2.4 million in the second quarter ended August 2, 2008, as compared to $1.7 million in the quarter ended August 4, 2007,
respectively. Gross margin as a percentage of total revenues was 24.3% in the second quarter of fiscal 2008 and 2007.

Operating Expenses

Fulfillment expenses

Fulfillment costs consist of personnel, occupancy, and other costs associated with our Blairs and Ringgold, Virginia fulfillment centers, personnel and other costs associated with our logistical support and vendor operations departments,
and third-party warehouse and fulfillment services costs.

Fulfillment expenses were $2.1 million in the quarters ended August 2, 2008
and August 4, 2007.

Selling and Marketing expenses

Sales and marketing expenses consist of customer service costs, credit card fees, royalty expenses, net advertising, catalog marketing costs and promotional expenses incurred by us on behalf of our partners
eCommerce businesses, and payroll related to our buying, business management, and marketing functions.

Selling and marketing expenses
increased to $2.7 million in the second quarter ended August 2, 2008 from $1.3 million in the comparable quarter of the prior year, due primarily to $0.9 million in selling and marketing costs related to the acquired baby business that were not
incurred in the prior year, and $0.5 million of higher online marketing costs for toys.

General and Administrative expenses

General and administrative expenses consist of wages and benefits for of employees, except for fulfillment and customer sales and service employees. These
expenses also include costs incurred for computer and communications technology, rent and utilities for our headquarters, travel, depreciation, other general corporate expenditures, and stock based compensation.



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##### Table of Contents

General and administrative expenses increased to $4.1 million in the second quarter ended August 2,
2008 from $2.9 million in the comparable quarter of the prior year, due primarily to additional general and administrative costs associated with the acquired baby business, and public company costs such as legal, audit, additional directors and
officers insurance, Sarbanes Oxley costs, and stock-based compensation expense that we did not have in the prior year.

Other Income and Expenses

Interest expense.Interest expense was $1.1 million for the second quarter ended August 2, 2008, compared to $2.2 million the
second quarter ended August 4, 2007. The decline was due to a lower average debt level in the second quarter of fiscal 2008 compared to the prior year.

Income taxes.There was no provision for income taxes for the quarters ended August 2, 2008, and August 4, 2007, respectively. We had net operating loss carry forwards of approximately $83.0
million at February 2, 2008, which will expire in various years through 2025. We recorded a valuation allowance which fully offset the deferred tax benefit of the net operating loss carry forwards.

Loss from discontinued operations. In July of 2006, our board of directors approved a plan to sell our wholesale gift business. On
January 31, 2007, we sold the majority of the assets of the business consisting of inventory, pre-paid assets, and intellectual property. Additionally, the acquirer also assumed the certain leases related to the business. As of the end of the
first quarter of 2007, we no longer had any material assets or liabilities associated with the discontinued operations.

The following
table presents our historical operating results for the periods indicated as a percentage of net sales:



|                                                    |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  
|--------------------------------------------------- |  | ---------------- | ----------- | - | -------------- | ----- | - | ------- | - | ----------- | - |  | ----- | ------- |  | - | ---------- | - |  | ------ | -
|                                                    |  | Six Months Ended |            
|                                                    |  | August 2, 2008   |             |   | August 4, 2007 |       |   | Change  |  
|                                                    |  | Dollars          |             |   | %              |       |   | Dollars |   |             | % |  |       | Dollars |  |   | %          |  
|Net sales                                           |  | $                | 19,833,600  |   |                | 100.0 | % |         | $ | 14,268,033  |   |  | 100.0 | %       |  | $ | 5,565,567  |   |  | 39.0   | %
|Cost of sales                                       |  |                  | 14,156,411  |   |                | 71.4  | % |         |   | 10,430,011  |   |  | 73.1  | %       |  |   | 3,726,400  |   |  | 35.7   | %
|                                                    |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  
|Gross profit                                        |  |                  | 5,677,189   |   |                | 28.6  | % |         |   | 3,838,022   |   |  | 26.9  | %       |  |   | 1,839,167  |   |  | 47.9   | %
|Operating expenses:                                 |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  
|Fulfillment                                         |  |                  | 4,168,464   |   |                | 21.0  | % |         |   | 3,865,979   |   |  | 27.1  | %       |  |   | 302,485    |   |  | 7.8    | %
|Selling and marketing                               |  |                  | 5,059,423   |   |                | 25.5  | % |         |   | 2,755,585   |   |  | 19.3  | %       |  |   | 2,303,838  |   |  | 83.6   | %
|General and administrative                          |  |                  | 8,704,862   |   |                | 43.9  | % |         |   | 5,593,624   |   |  | 39.2  | %       |  |   | 3,111,238  |   |  | 55.6   | %
|                                                    |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  
|Total operating expenses                            |  |                  | 17,932,749  |   |                | 90.4  | % |         |   | 12,215,188  |   |  | 85.6  | %       |  |   | 5,717,561  |   |  | 46.8   | %
|Operating loss                                      |  |                  | (12,255,560 | ) |                | -61.8 | % |         |   | (8,377,166  | ) |  | -58.7 | %       |  |   | (3,878,394 | ) |  | 46.3   | %
|Other expense, net                                  |  |                  | 608         |   |                | 0.0   | % |         |   | (13,416     | ) |  | -0.1  | %       |  |   | 14,024     |   |  | -104.5 | %
|Interest expense, net                               |  |                  | (1,709,403  | ) |                | -8.6  | % |         |   | (3,735,886  | ) |  | -26.2 | %       |  |   | 2,026,483  |   |  | -54.2  | %
|                                                    |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  
|Loss from continuing operations before income taxes |  |                  | (13,964,356 | ) |                | -70.4 | % |         |   | (12,126,468 | ) |  | -85.0 | %       |  |   | (1,837,888 | ) |  | 15.2   | %
|Income tax benefit                                  |  |                  |            |   |                | 0.0   | % |         |   |            |   |  | 0.0   | %       |  |   |           |   |  | 0.0    | %
|(Loss) from discontinued operations, net of tax     |  |                  |            |   |                | 0.0   | % |         |   | (1,646,652  | ) |  | -11.5 | %       |  |   | 1,646,652  |   |  | -100.0 | %
|Net loss                                            |  | $                | (13,964,356 | ) |                | -70.3 | % |         | $ | (13,773,120 | ) |  | -96.5 | %       |  | $ | (191,236   | ) |  | 1.4    | %
|                                                    |  |                  |             |   |                |       |   |         |   |             |   |  |       |         |  |   |            |   |  |        |  



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##### Table of Contents

Comparison of Six Months Ended August 2, 2008 to Six Months Ended August 4, 2007

Net Sales

Net sales for the six months ended
August 2, 2008 increased $5.6 million to $19.8 million from $14.3 million in the comparable six months of the prior year. The $5.6 million increase was primarily attributable to $8.6 million in sales from product lines acquired in the merger
with the former BabyUniverse business included in the six months ended August 2, 2008, compared to no sales in the six months ended August 4, 2007, partially offset by a $3.0 million decline in sales in our toy channels.

Cost of Sales

Cost of sales include the cost
of products sold, the related inbound freight costs for these products, as well as outbound shipping and handling costs incurred by us and provisions for inventory shortages.

Cost of sales were $14.2 million and $10.4 million for the six months ended August 2, 2008 and August 4, 2007, respectively, representing 71.4%
and 73.1% of net sales, respectively. The 35.7% increase in cost of sales during this period was mainly attributable to the 39.0% increase in net revenues.

Gross profit

Gross profit was $5.7 million in the six months ended August 2, 2008, as compared to $3.8 million
in the six months ended August 4, 2007, respectively. Gross margin as a percentage of total revenues increased to 28.6% in the six months ended August 2, 2008 from 26.9% in the six months ended August 4, 2007. The increase in gross
margins was primarily attributed to changes in product mix as sales of clearance items in the first quarter declined from the prior year.

Operating
Expenses

Fulfillment expenses

Fulfillment costs consist of personnel, occupancy, and other costs associated with our Blairs and Ringgold, Virginia fulfillment centers, personnel and other costs associated with our logistical support and vendor operations departments,
and third-party warehouse and fulfillment services costs.

Fulfillment expenses increased to $4.2 million in the six months ended
August 2, 2008 from $3.9 million in the six months ended August 4, 2007. During the six months ended August 4, 2007, our discontinued operation was allocated $0.3 million of fixed fulfillment cost that were not allocated in the six
months ended August 2, 2008, since the business was sold at the beginning of fiscal 2007. This was partially offset by improvements in the physical configuration of our warehouse facility, which resulted in reduced operating expenses.

Selling and Marketing expenses

Sales and marketing expenses consist of customer service costs, credit card fees, royalty expenses, net advertising, catalog marketing costs and promotional expenses incurred by us on behalf of our partners eCommerce businesses, and
payroll related to our buying, business management, and marketing functions.

Selling and marketing expenses increased to $5.1 million in
the six months ended August 2, 2008 from $2.8 million in the six months ended August 4, 2007, due primarily to $1.7 million in selling and marketing costs related to the acquired baby business that were not incurred in the prior year, and
$0.6 million of higher online marketing costs for toys.



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##### Table of Contents

General and Administrative expenses

General and administrative expenses consist of wages and benefits for of our employees, except for fulfillment and customer sales and service employees.
These expenses also include costs incurred for computer and communications technology, rent and utilities for our headquarters, travel, depreciation, and other general corporate expenditures.

General and administrative expenses increased to $8.7 million in the six months ended August 2, 2008 from $5.6 million in the six months ended
August 4, 2007, due primarily to additional general and administrative costs associated with the acquired baby business, and public company costs such as legal, audit, additional directors and officers insurance, Sarbanes Oxley costs, and
stock-based compensation expense that we did not have in the prior year.

Other Income and Expenses

Interest expense.Interest expense was $1.7 million for the six month periods ended August 2, 2008, compared to $3.7 million the six month
periods ended August 4, 2007. The decline was due to a lower average debt level in the six months ended August 2, 2008 compared to the six months ended August 4, 2007.

Income taxes.There was no provision for income taxes for the six months ended August 2, 2008, and August 4, 2007, respectively. We had
net operating loss carry forwards of approximately $83.0 million at February 2, 2008, which will expire in various years through 2025. We recorded a valuation allowance which fully offset the deferred tax benefit of the net operating loss carry
forwards.

Loss from discontinued operations. In July of 2006, our board of directors approved a plan to sell our wholesale gift
business. On January 31, 2007, we sold the majority of the assets of the business consisting of inventory, pre-paid assets, and intellectual property. Additionally, the acquirer also assumed the certain leases related to the business. As of the
end of the first quarter of 2007 we no longer had any material assets or liabilities associated with the discontinued operations.

Liquidity and Capital
Resources

Net cash used by operating activities totaled $24.4 million for the six month period ended August 2, 2008. During the
period, our net loss was $13.9 million. Depreciation and amortization expense was $1.1 million. Stock-based compensation expense was $0.5 million. Cash provided by decreases in accounts receivable was $1.0 million. Cash used by increases in
inventory and prepaid expenses was $0.3 million. Cash used by decreases in accounts payable, accrued expenses and other liabilities were $12.7 million. Net cash used by operating activities from continuing operations totaled $17.9 million for the
six month period ended August 4, 2007. During the period, our net loss from continuing operations was $12.1 million. Depreciation and amortization expense was $0.6 million. Cash provided by decreases in accounts receivable was $0.7 million.
Cash used for increases in inventory and prepaid expenses was $2.6 million. Cash used for decreases in accounts payable, accrued expenses and other liabilities were $4.5 million. Net cash provided by discontinued operations totaled $0.2 million for
the six month period ended August 4, 2007.

Net cash used by investing activities was $0.4 million for the six month period ended
August 2, 2008, consisting of $0.4 million in capital expenditures. Net cash used by investing activities was $0.7 million for the six month period ended August 4, 2007 consisting of $0.7 million in capital expenditures.



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##### Table of Contents

Net cash provided by financing activities was $24.7 million for the six month period ended August 2,
2008. Cash provided by a revolving credit line was $15.1 million. Cash provided by a note payable to a related party was $10 million. Cash used for payments on capital leases were $0.3 million. Net cash provided by financing activities was $16.8
million for the six month period ended August 4, 2007. Cash provided by a note payable to a related party was $14.0 million. Net cash provided by a revolving credit line was $3.1 million. Cash used for payments on capital leases was $0.2
million.

As of August 2, 2008, our principal source of liquidity was a $25 million revolving credit line. In addition, we have a
$25 million term loan facility with Laminar Direct, $10 million of which has been funded, and the remaining $15 million of which is subject to various conditions, including Laminar Directs consent. Assuming we obtain Laminar
Directs funding of the remaining $15 million term loan, we believe these facilities are sufficient to enable us to fund our operating expenses and capital expenditures and enhance our strategic initiatives for the next twelve months. As
we have no assurance of obtaining such additional funding from Laminar Direct, the company may, if necessary, look at other alternatives including but not limited to sale of equity or additional debt, sale of non-core assets or review of certain of
our operations.

Contractual Obligations

Our long-term commitments have not materially changed from those disclosed in our Annual Report on Form 10-K for the year ended February 2, 2008.

Off-Balance Sheet Arrangements

We do not have or engage in any significant off-balance sheet arrangements.

Impact of Inflation

The effect of inflation and
changing prices on our operations was not significant during the periods presented.



|Item 3. | Quantitative and Qualitative Disclosures About Market Risk
|------- | ----------------------------------------------------------

The primary objective of our investment activities is to preserve principal while at the same time maximizing yields without significantly increasing risk. Our cash balance as of August 2, 2008 was held in an overnight sweep
account.



|Item 4. | Controls and Procedures
|------- | -----------------------

We maintain disclosure
controls and procedures that are designed to ensure that information required to be disclosed in our periodic reports filed pursuant to the Securities Exchange Act of 1934, as amended (the Exchange Act) is recorded, processed, summarized
and reported within the time periods specified by the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow
for timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving the desired control objectives, and management must apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

As required by Rule 13a-15(b) under the Exchange Act, we conducted an evaluation, under the supervision and with the participation of our
management, including our chief executive officer and chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report. Based on the foregoing, our
chief executive officer and chief financial officer concluded that our disclosure controls and procedures were effective at the reasonable assurance level to ensure that information required to be disclosed by us in reports that we file under the
Exchange Act is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms.



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##### Table of Contents

In addition, there has been no change in our internal controls over financial reporting during our most
recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.

Our management, including our chief executive officer and our chief financial officer, does not expect that our disclosure controls and procedures or our internal control over financial reporting are or will be capable of preventing or
detecting all errors and all fraud. Any control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control systems objectives will be met. The design of a control system must reflect
the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that
misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within The Parent Company have been detected. These inherent limitations include the realities that judgments in decision-making can be
faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any
system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

PART II. OTHER INFORMATION



|Item 1. | Legal Proceedings
|------- | -----------------

None



|Item 1A. | Risk Factors
|-------- | ------------

For information regarding risk
factors, please refer to Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended February 2, 2008.



|Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds
|------- | -----------------------------------------------------------

None



|Item 3. | Defaults Upon Senior Securities
|------- | -------------------------------

None



|Item 4. | Submission of Matters to a Vote of Security Holders
|------- | ---------------------------------------------------

On June 24, 2008, we held an annual meeting of our shareholders. The shareholders elected three Class I directors to serve until the annual meeting of shareholders to be held in 2011 or until their successors are duly elected and
qualified. The results of this vote follow:



|                 |  |      |  |            |  |           |  |    
|---------------- |  | ---- |  | ---------- |  | --------- |  | ---
|Pamela N. Abrams |  | For: |  | 20,013,499 |  | Withheld: |  | 555
|Frank Rosales    |  | For: |  | 20,013,399 |  | Withheld: |  | 655
|John V. Schaefer |  | For: |  | 20,013,599 |  | Withheld: |  | 455



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##### Table of Contents

In addition, our Class II directors, John C. Textor and Michael Wagner, whose terms expire in 2009, and our Class III
directors, Lauren Kreuger and Edward Ulbrich, whose terms expire in 2010, continue to serve in office.



|Item 5. | Other Information
|------- | -----------------

None



|Item 6. | Exhibits
|------- | --------



|     |  |                                                                                                                                                                         
|---- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|No.  |  | Description of Document                                                                                                                                                 
|     | 
|31.1 |  | Certification of Chief Executive Officer Required Under Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act of 1934, as amended.                            
|     | 
|31.2 |  | Certification of Chief Financial Officer Required Under Rule 13a-14(a) or Rule 15d-14(a) of the Securities Exchange Act of 1934, as amended.                            
|     | 
|32.1 |  | Certification of Chief Executive Officer Required Under Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. Section 1350.
|     | 
|32.2 |  | Certification of Chief Financial Officer Required Under Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. Section 1350.

Signatures

Pursuant to the requirements of the Securities Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.



The Parent CompanyRegistrant


Date: September 16, 2008



/s/ Barry HollingsworthBarry HollingsworthChief Financial Officer




21