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                            General Services Acquisition Manual (GSAM)
                            505.504 Use of advertising agencies.
        
                  GSAM
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Change Number: Change 178 GSAR Case 2020-G511 Effective Date: 03/25/2024
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Section505.502505.503505.504
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505.504 Use of advertising agencies.505.504 Use of advertising agencies. 		    The services of commercial advertising agencies may be used only if the contracting officer determines that the services rendered by those agencies can either: 			       				         					          (a)  Increase competition for contracts; or 				         				         					          (b)  Improve the effectiveness of GSA advertising and marketing programs. 	  **Parent topic:**  Subpart 505.5 - Paid Advertisements
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