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                                                                   EXHIBIT 10.13

                              EMPLOYMENT AGREEMENT

      EMPLOYMENT AGREEMENT (this "AGREEMENT"), dated as of January 27, 2005, by
and between Dean Specialty Foods Holdings, Inc., a Delaware corporation (the
"COMPANY"), and Sam K. Reed (the "EXECUTIVE").

                              W I T N E S S E T H:

      WHEREAS, the Company's parent corporation, Dean Foods Company ("DEAN"),
intends, subject to certain conditions, to distribute the common stock, par
value $.01 per share, of the Company (the "COMMON STOCK") owned by Dean to its
shareholders, whereby the Company would become a stand-alone publicly traded
corporation;

      WHEREAS, Executive is willing to enter into this Agreement in anticipation
of the Company becoming a stand-alone publicly traded corporation through the
distribution of the Common Stock to Dean's shareholders;

      WHEREAS, to effect such a spin-off and to position the Company to maximize
its value for Dean's shareholders, it is necessary that the Company have a
strong and experienced management team with a proven track record in developing
and growing a company in the consumer packaged goods industry;

      WHEREAS, Executive is one of several members of a management team (the
"TEAM") that possesses the skills and experience necessary to undertake the
challenges of developing the Company, including through acquisitions;

      WHEREAS, in light of these skills and experience, the Company desires to
secure the services of Executive and the other members of the Team, and is
willing to enter into this Agreement embodying the terms of the employment of
Executive by the Company, which terms include one or more substantial
equity-based compensation awards; and

      WHEREAS, Executive is willing to accept such employment and enter into
such Agreement, subject to Dean making available to Executive and to the other
members of the Team the opportunity to invest in the common stock of the Company
and making the undertakings regarding the governance and management of the
Company set forth in the in the stockholders agreement (the "STOCKHOLDERS
AGREEMENT") to be entered into by the Company, Dean, Executive, other members of
the Team, and certain other investors who are affiliates of the Team
contemporaneously with this Agreement; and

      WHEREAS, in order to give Executive and the Team the opportunity to
acquire an equity interest in the Company and as an incentive for Executive to
participate in the affairs of the Company, the Company is willing to sell to
Executive, and Executive

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desires to purchase, shares of common stock (the "COMMON STOCK"), subject to the
terms and conditions set forth in the Subscription Agreement (the "SUBSCRIPTION
AGREEMENT") to be entered into contemporaneously with this Agreement and in the
Stockholders Agreement.

      NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the Company and Executive hereby agree as follows:

   1. Employment. Upon the terms and subject to the conditions of this Agreement
and, unless earlier terminated as provided in Section 8, the Company hereby
employs Executive and Executive hereby accepts employment by the Company for the
period (i) commencing on the date hereof (the "COMMENCEMENT DATE") and (ii)
ending on the third anniversary of (A) the Commencement Date or, (B) if the
Common Stock shall become registered under Section 12(g) of the Securities
Exchange Act of 1934, as amended (the "EXCHANGE ACT"), during the term hereof,
the third anniversary of the date such registration shall have become effective
and trading of Common Stock on a registered national securities exchange or
automated quotation system (including, but not limited to, NASDAQ) shall have
commenced (the "REGISTRATION DATE"); provided, however, that the term of this
Agreement shall automatically be extended for one additional year on the third
anniversary of the Registration Date and each subsequent anniversary thereof
unless not less than 90 days prior to such anniversary date either party shall
give the other written notice that he or it does not want the term to extend as
of such anniversary date. The period during which Executive is employed pursuant
to this Agreement (including pursuant to any extension of the term hereof
pursuant to the proviso in the immediately preceding sentence) shall be referred
to herein as the "EMPLOYMENT PERIOD."

   2. Position and Duties. During the Employment Period, Executive shall serve
as the Chairman of the Board and Chief Executive Officer of the Company and in
such other position or positions with the Company and its majority-owned
subsidiaries consistent with the foregoing position as the Board of Directors of
the Company (the "BOARD") may specify or the Company and Executive may mutually
agree upon from time to time. During the Employment Period, Executive shall have
the duties, responsibilities and obligations customarily assigned to individuals
at comparable publicly traded companies serving in the position or positions in
which Executive serves hereunder. Executive shall devote substantially all his
business time to the services required of him hereunder, except for vacation
time and reasonable periods of absence due to sickness, personal injury or other
disability, and shall perform such services to the best of his abilities.
Subject to the provisions of Section 9, nothing herein shall preclude Executive
from (i) engaging in charitable activities and community affairs, (ii) managing
his personal investments and affairs or (iii) serving on the board of directors
or other governing body of any corporate or other business entity, so long as
such service is not in violation of the covenants contained in Section 9 or the
governance principles established for the Company by the Board, as in effect
from time to time, provided that in no event may

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such activities, either individually or in the aggregate, materially interfere
with the proper performance of Executive's duties and responsibilities
hereunder.

   3. Place of Performance. The Company shall establish its headquarters office
in Chicago, Illinois metropolitan area at which Executive shall have his
principal office. Executive shall also have an office, and perform services at,
the Company's offices in Green Bay, Wisconsin, on such basis as Executive deems
necessary or appropriate for the performance of his duties.

   4. Compensation.

      (a) Base Salary. During the Employment Period, the Company shall pay
Executive a base salary at the annual rate of $750,000. Beginning in 2006, the
Board shall review Executive's base salary no less frequently than annually and
may increase such base salary in its discretion. The amount of annual base
salary payable under this Section 4(a) shall be reduced, however, to the extent
Executive elects to defer such salary under the terms of any deferred
compensation or savings plan or arrangement maintained or established by the
Company or any of its subsidiaries. Executive's annual base salary payable
hereunder, including any increased annual base salary, without reduction for any
amounts deferred as described above, is referred to herein as "BASE SALARY". The
Company shall pay Executive the portion of his Base Salary not deferred in
accordance with its standard payroll practices, but no less frequently than in
equal monthly installments.

      (b) Incentive Compensation. For each full calendar year during the
Employment Period, Executive shall be eligible to receive an annual incentive
bonus from the Company, with a target bonus opportunity of not less than 100% of
his Base Salary, which will be payable, if at all, upon the achievement by
Executive and/or the Company of performance objectives to be established by the
Board in consultation with the Company's Chief Executive Officer and
communicated to Executive during the first quarter of such year (the "INCENTIVE
COMPENSATION"). Without limiting the generality of the foregoing, the actual
amount payable to Executive in respect of the Incentive Compensation may be more
or less than the targeted opportunity (including zero) based on the actual
results against the pre-established performance objectives.

   5. Stock Purchase. Substantially contemporaneously with the Commencement
Date, Executive shall purchase the number of shares of Common Stock of the
Company specified in the Subscription Agreement related to the purchase of such
shares, to be entered into by Executive and the Company (the "SUBSCRIPTION
AGREEMENT"). The terms and conditions of such purchase shall be as set forth in
the Subscription Agreement, and such shares shall be subject to the limitations
and restrictions, including, without limitation, the restrictions on transfer
and the put and call rights set forth in the Stockholders Agreement.

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   6. Public Equity Awards.

      (a) Basic Restricted Stock Grant. On the fourth trading day following the
Registration Date, the Company shall grant Executive an award of that number of
whole restricted shares of Common Stock (the "BASIC RESTRICTED SHARES") as is
equal to (or most closely approximates) 0.66% of the Outstanding Common Stock on
the date of grant. The Basic Restricted Shares shall vest and become freely
transferable in the proportions, and based upon achievement of the total
shareholder return objectives, determined pursuant to Schedule A hereto, so long
as Executive is continuously employed by the Company through the applicable
vesting date. Any Basic Restricted Shares that have not become vested and freely
transferable on or before the fifth anniversary of the grant date shall be
forfeited. For purposes of this Agreement, "OUTSTANDING COMMON STOCK" shall mean
the sum of (x) the number of shares Common Stock that are issued and outstanding
on the Registration Date and (y) the number of shares of Common Stock issuable
pursuant to any stock options granted by Dean prior to the Registration Date in
respect of its common stock and converted into the right to purchase Common
Stock in connection with or in contemplation of the Spin-Off.

      (b) Supplemental Restricted Stock Unit Grant. On the fourth trading day
following the Registration Date, Executive shall be granted, automatically and
without any further action on the part of the Company or the Board, an award of
restricted stock units, with each such unit representing a right to receive one
share of Common Stock on the terms and conditions set forth herein (the
"SUPPLEMENTAL RESTRICTED SHARE UNITS"). The number of Supplemental Restricted
Share Units subject to such grant shall be equal to the quotient (rounded up to
the nearest whole number) obtained by dividing (x) by (y), where (x) and (y)
are:

      (x)   the product of (i) the excess, if any, of (A) the Initial Fair
            Market Value over (B) the Adjusted Per Share Purchase Price and (ii)
            that number of whole shares of Common Stock as is equal to (or most
            closely approximates) 1.98% of the Outstanding Common Stock on the
            date of grant; and

      (y)   the Initial Fair Market Value.

      For purposes of this Agreement, "INITIAL FAIR MARKET VALUE" shall mean the
average of the closing values on the Registration Date and on each of the next
four trading days immediately following the Registration Date, as reported on
the principal exchange or automated quotation system on which the Common Stock
is traded or reported. "ADJUSTED PER SHARE PURCHASE PRICE" shall mean the $5,000
purchase price per share of Common Stock, appropriately adjusted to reflect any
stock split or share combination involving the Common Stock, any
recapitalization of the Company, any adjustment pursuant to Section 4.3(b) of
the Stockholders Agreement, or any merger, consolidation, reorganization or
similar corporate event involving the Company occurring

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on or after the Commencement Date and on or before the Registration Date.

      The Supplemental Restricted Share Units shall vest in three equal annual
installments on the first three anniversaries of the Registration Date, so long
as (with respect to each installment) Executive is continuously employed by the
Company through the applicable anniversary date. Notwithstanding the foregoing,
no Supplemental Restricted Share Units shall become vested on any such
anniversary date if, on such date, the average of the closing prices of a share
of Common Stock on the principal trading market on which such shares are traded
or reported for the 20 trading day period ended on such date (or, if such date
is not a business day, the 20 trading day period ended on the last trading day
occurring immediately prior thereto) does not exceed the Initial Fair Market
Value (the "MINIMUM VALUE REQUIREMENT"). In the event that the Minimum Value
Requirement is not satisfied on any applicable anniversary date, the
Supplemental Restricted Share Units that would otherwise have vested on such
anniversary date shall vest on any subsequent anniversary date or on any date
after the third anniversary date (treating each such date as an anniversary date
for purposes of the 20 day trading measurement period) on which both Executive
is still an employee of the Company and the Minimum Value Requirement is
satisfied; provided that any such Supplemental Restricted Share Units that have
not become vested on or before the fifth anniversary of the grant date shall be
forfeited. The shares of Common Stock corresponding to any vested Supplemental
Restricted Share Units, if any, shall be distributed to Executive as soon as
practicable, but not later than five (5) business days following the earlier to
occur of (i) the fifth anniversary of the date of grant or (ii) the sixth month
anniversary of the date Executive's employment with the Company terminates,
unless the Executive elects (in a manner consistent with the applicable
requirements of Section 409A of the Internal Revenue Code (the "CODE")) to defer
the date upon which the shares of Common Stock corresponding to the vested
Supplement Restricted Share Units shall be distributed.

      (c) Stock Option. On the fourth trading day following the Registration
Date, the Company shall automatically and without any further action on the part
of the Company or the Board grant to Executive a non-qualified stock option to
purchase the number of shares of Common Stock equal to the remainder of (i) the
number of whole shares of Common Stock specified in Section 6(b)(x)(ii) minus
(ii) the number of Supplemental Restricted Share Units awarded pursuant to
Section 6(b) (the "OPTION"). The exercise price per share with respect to the
Option shall be equal to the Initial Fair Market Value. The Option shall become
vested and exercisable in three approximately equal annual installments on each
of the first three anniversaries of the grant date of such Option, so long as
Executive is continuously employed by the Company through the applicable
anniversary date.

      (d) Stock Incentive Plan. Each of the Basic Restricted Shares, the
Supplemental Restricted Shares and the Option shall be granted pursuant to a
stock incentive plan (the "INCENTIVE PLAN") to be adopted by the Company prior
to the Registration Date that will authorize for issuance thereunder at least
(i) 13% of the

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Outstanding Common Stock plus (ii) the number of shares of Common Stock issuable
pursuant to any stock options granted by Dean prior to the Registration Date in
respect of its common stock and converted into the right to purchase Common
Stock in connection with or in contemplation of the Spin-Off as provided in the
Stockholders Agreement. Such Incentive Plan shall have terms and conditions
which will permit the issuance of the awards to the Executive specified in this
Section 6 and shall not contain any other term or condition that has an adverse
effect on any award to be made to Executive pursuant to this Section 6.

      (e) Award Agreements. Each of the Basic Restricted Shares, Supplemental
Restricted Shares and the Option shall be subject to an award agreement having
the terms and conditions specified in the preceding subparagraphs of this
Section 6 and otherwise consistent with the terms and conditions of the
Incentive Plan. Each such agreement shall provide for full vesting of such
awards upon a Change of Control and shall provide that Executive shall have the
right to elect that any applicable tax withholding requirements with respect to
the vesting, exercise or distribution of Common Stock be satisfied by having the
Company withhold shares of Common Stock subject to such award having a value
equal to the minimum required applicable tax withholding, and that Executive may
exercise the Option using previously owned shares of Common Stock, including
Basic Restricted Shares that are still subject to forfeiture, provided that that
number of shares deliverable upon exercise of the Option that corresponds to the
number of unvested Basic Restricted Shares surrendered will be subject to the
same forfeiture provisions and restrictions on transfer as the Basic Restricted
Shares surrendered to exercise such Option, in whole or in part.

      (f) Capital Adjustments. Notwithstanding anything to the contrary
contained in Section 5 or this Section 6, the exercise price of, and the number
of Shares subject to, the Option, the number of Units subject to the
Supplemental Restricted Share Units, and the Minimum Value Requirement shall be
appropriately adjusted, by the Board in its sole discretion, to reflect any
extraordinary dividend, any dividend payable in shares of capital stock, any
stock split or share combination involving the Common Stock, any
recapitalization of the Company, any merger, consolidation, reorganization or
similar corporate event involving the Company occurring after the Registration
Date.

      (g) Impact on Future Grants. Unless following the Registration Date the
Board shall determine that special circumstances warrant the grant of such
additional awards as it or any duly authorized committee thereof shall, in its
sole discretion, determine, it is the intent and expectation of the parties that
Executive will not receive any further grants of equity-based compensation prior
to the third anniversary of the Commencement Date. Following such third
anniversary, Executive shall be eligible to receive equity-based compensation
awards in accordance the Company's generally applicable compensation practices,
as then in effect.

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   7. Benefits, Perquisites and Expenses.

      (a) Benefits. During the Employment Period, Executive shall be eligible to
participate in (i) each welfare benefit plan sponsored or maintained by the
Company for its senior executive officers, including, without limitation, each
group life, hospitalization, medical, dental, health, accident or disability
insurance or similar plan or program of the Company, and (ii) each pension,
profit sharing, retirement, deferred compensation or savings plan sponsored or
maintained by the Company for its senior executive officers, in each case,
whether now existing or established hereafter, in accordance with the generally
applicable provisions thereof, as the same may be amended from time to time.

      (b) Perquisites. During the Employment Period, Executive shall be entitled
to receive such perquisites as are generally provided to other senior executive
officers of the Company in accordance with the then current policies and
practices of the Company.

      (c) Business Expenses. During the Employment Period, the Company shall pay
or reimburse Executive for all reasonable expenses incurred or paid by Executive
in the performance of Executive's duties hereunder, upon presentation of expense
statements or vouchers and such other information as the Company may require and
in accordance with the generally applicable policies and procedures of the
Company.

      (d) Indemnification. The Company agrees that if Executive is made a party,
or is threatened to be made a party, to any action, suit or proceeding, whether
civil, criminal, administrative or investigative (a "PROCEEDING"), by reason of
the fact that he is or was a director, officer or employee of the Company or any
subsidiary or affiliate thereof, or is or was serving at the request of the
Company as a director, officer, member, employee or agent of another
corporation, partnership, joint venture, trust or other enterprise, including,
in each case, service with respect to employee benefit plans, whether or not the
basis of such Proceeding is Executive's alleged action in an official capacity
while serving as a director, officer, member, employee or agent, Executive shall
be indemnified and held harmless by the Company to the fullest extent legally
permitted or authorized by the Company's certificate of incorporation or by-laws
or resolutions of the Board or, if greater, by the laws of the State of
Delaware, against all cost, expense, liability and loss (including, without
limitation, attorney's fees, judgments, fines or penalties and amounts paid or
to be paid in settlement) reasonably incurred or suffered by Executive in
connection therewith, and such indemnification shall continue as to Executive
even if he has ceased to be a director, officer, member, employee or agent of
the Company or other entity and shall inure to the benefit of Executive's heirs,
executors and administrators. If Executive serves as a director, officer,
member, partner, employee or agent of another corporation, partnership, joint
venture, limited liability company, trust or other enterprise (including, in
each case, service with respect to employee benefit plans) which is a subsidiary
or affiliate of the Company, it shall be presumed for purposes of this Section
7(d) that Executive serves or served in such capacity at the request of the

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Company. The Company shall advance to Executive all reasonable costs and
expenses incurred by him in connection with a Proceeding within 30 days after
receipt by the Company of a written request for such advance. Such request shall
include an undertaking by Executive to repay the amount of such advance, if it
shall ultimately be determined that he is not entitled to be indemnified against
such costs and expenses. The Company agrees to continue and maintain a
directors' and officers' liability insurance policy covering Executive to the
extent the Company provides such coverage for its other executive officers or
directors.

   8. Termination of Employment.

      (a) Early Termination of the Employment Period. Notwithstanding Section 1,
the Employment Period shall end upon the earliest to occur of (i) a termination
of Executive's employment on account of Executive's death, (ii) a Termination
due to Disability, (iii) a Termination for Cause, (iv) a Termination Without
Cause, (v) a Termination for Good Reason, (vi) a Termination due to Retirement
or (vii) a Voluntary Termination.

      (b) Termination Due to Death or Disability. In the event that Executive's
employment hereunder terminates due to his death or as a result of a Termination
due to Disability (as defined below), no termination benefits shall be payable
to or in respect of Executive except as provided in Section 8(e). For purposes
of this Agreement, "TERMINATION DUE TO DISABILITY" means a termination of
Executive's employment upon written notice from the Company because Executive
has been incapable, regardless of any reasonable accommodation by the Company,
of substantially fulfilling the positions, duties, responsibilities and
obligations set forth in this Agreement because of physical, mental or emotional
incapacity resulting from injury, sickness or disease for a period of more than
(i) four consecutive months or (ii) an aggregate of six months in any twelve
month period. Any question as to the existence or extent of Executive's
disability upon which Executive and the Company cannot agree shall be determined
by a qualified, independent physician jointly selected by the Company and
Executive. If the Company and Executive cannot agree on the physician to make
the determination, then the Company and Executive shall each select a physician
and those physicians shall jointly select a third physician, who shall make the
determination. The determination of any such physician shall be final and
conclusive for all purposes of this Agreement. Executive or his legal
representative or any adult member of his immediate family shall have the right
to present to such physician such information and arguments as to Executive's
disability as he, she or they deem appropriate, including the opinion of
Executive's personal physician.

      (c) Termination by the Company. The Company may terminate Executive's
employment with the Company with or without Cause; provided that prior to the
Registration Date, the Company may only terminate Executive's employment
hereunder for Cause. "TERMINATION FOR CAUSE" means a termination of Executive's
employment

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by the Company due to Cause. "CAUSE" means (i) Executive's conviction of a
felony or the entering by Executive of a plea of nolo contendere to a felony
charge, (ii) Executive's gross neglect or willful and intentional gross
misconduct in the performance of, or willful, substantial and continual refusal
by Executive in breach of this Agreement to perform, the duties,
responsibilities or obligations assigned to Executive pursuant to the terms
hereof, (iii) a TreeHouse Default (as defined in the Stockholders Agreement),
(iv) any material breach by Executive of Section 9 of this Agreement or (v) a
material breach by Executive of the Code of Ethics applicable to the Company's
employees, as in effect from time to time; provided, however, that no act or
omission shall constitute "Cause" for purposes of this Agreement unless the
Board provides Executive, within 90 days of the Board learning of such act or
acts or failure or failures to act, (A) written notice of the intention to
terminate him for Cause, which notice states in detail clearly and fully the
particular act or acts or failure or failures to act that constitute the grounds
on which the Board reasonably believes in good faith constitutes "Cause", and
(B) an opportunity, within thirty (30) days following Executive's receipt of
such notice, to meet in person with the Board to explain or defend the alleged
act or acts or failure or failures to act relied upon by the Board and, to the
extent such cure is possible, to cure such act or acts or failure or failures to
act. If such conduct is cured to the reasonable satisfaction of the Board, such
notice of termination shall be revoked. Further, no act or acts or failure or
failures to act shall be considered "willful" or "intentional" if taken in good
faith and Executive reasonably believed such act or acts or failure or failures
to act were in the best interests of the Company.

      (d) Termination by Executive. Executive may terminate his employment with
the Company for Good Reason, for Retirement or in a Voluntary Termination. A
"TERMINATION FOR GOOD REASON" by Executive means a termination of Executive's
employment by Executive within 90 days following (i) a reduction in Executive's
annual Base Salary or target Incentive Compensation opportunity, (ii) the
failure to elect or reelect Executive to any of the positions described in
Section 2 above or the removal of him from any such position, (iii) a material
reduction in Executive's duties and responsibilities or the assignment to
Executive of duties and responsibilities which are materially inconsistent with
his duties or which materially impair Executive's ability to function in the
position specified in Section 2, (iv) a material breach of any material
provision of this Agreement by the Company, (v) the earlier of (x) October 31,
2005 (or such later date as the Company and Executive (or Executive's agent
appointed pursuant to the Stockholders Agreement) shall agree) and (y) the Early
Termination Date (as defined in the Stockholders Agreement), if the Registration
Date has not occurred on or before such earlier date other than as a result of a
TreeHouse Default; (vi) any material breach by the Company or Dean of the
Stockholders Agreement; (vii) any material breach by the Company of any of the
award agreements referenced in Section 6(e); or (viii) the failure by the
Company to obtain the assumption agreement referred to in Section 10(b) of this
Agreement prior to the effectiveness of any succession referred to therein,
unless the purchaser, successor or assignee referred to therein is bound to
perform this Agreement by operation of law. Notwithstanding the foregoing, a

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termination shall not be treated as a Termination for Good Reason (i) if
Executive shall have consented in writing to the occurrence of the event giving
rise to the claim of Termination for Good Reason (or non-occurrence of the event
described in clause (v) of this definition) or (ii) unless Executive shall have
delivered a written notice to the Board within 60 days of his having actual
knowledge of the occurrence of one of such events stating that he intends to
terminate his employment for Good Reason and specifying the factual basis for
such termination, and such event, if capable of being cured, shall not have been
cured within 10 days of the receipt of such notice. A "TERMINATION DUE TO
RETIREMENT" means Executive's voluntary termination of employment after having
(i) completed at least five (5) years of service with the Company and (ii) the
sum of the Executive's attained age and length of service with the Company is at
least 62 (or such lower number as the Board shall permit). A "VOLUNTARY
TERMINATION" shall mean a termination of employment by Executive that is not a
Termination for Good Reason, a Termination due to Retirement or a Termination
due to Disability, and which occurs after the Registration Date and on 90th day
after Executive shall have given the Company written notice of his intent to
terminate his employment (or as of such later date as Executive shall specify in
such notice).

      (e) Payments and Benefits Upon Certain Terminations.

            (i) In the event of the termination of Executive's employment for
      any reason (including a voluntary termination of employment by Executive
      which is not a Termination for Good Reason), Executive shall be entitled
      to any Earned Compensation owed to Executive but not yet paid and the
      Vested Benefits.

            (ii) Except as provided in Section 8(e)(iii), in the event the
      Employment Period ends by reason of a Termination Without Cause or a
      Termination for Good Reason, Executive shall receive the Basic Payment.

            (iii) In the event the Employment Period ends by reason of a
      Termination Without Cause or a Termination for Good Reason within the 24
      month period immediately following a Change of Control, Executive shall
      receive the Basic Payment.

            (iv) In the event that Executive's employment terminates due to his
      death, a Termination due to Disability, a Termination due to Retirement, a
      Termination Without Cause or a Termination for Good Reason, in any case,
      after the Registration Date, (x) any portion of the Option that has not
      become vested and exercisable prior to such termination of employment
      shall become vested and exercisable and, to the extent not earlier
      exercised, the Option shall remain exercisable until the second
      anniversary of such termination or, if earlier, the expiration of its
      term, and (y) any Basic Restricted Shares and Supplemental Restricted
      Shares outstanding on such date of termination shall continue to vest, if
      at all, in accordance with their terms on the same terms and conditions
      that would have applied if Executive's employment hereunder had not been
      terminated.

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            (v) In the event of a Termination due to Disability, a Termination
      Without Cause or a Termination for Good Reason, Executive shall be
      entitled to continued participation in all medical, dental,
      hospitalization and life insurance coverage and in other employee benefit
      plans or programs in which he was participating on the date of the
      termination of his employment until the earlier of (A) the third
      anniversary of his termination of - employment and (B) the date, or dates,
      he receives equivalent coverage and benefits - under the plans and
      programs of a subsequent employer (such coverages and benefits to be
      determined on a coverage-by-coverage, or benefit-by-benefit basis);
      provided that if Executive is precluded from continuing his participation
      in any employee plan or program as provided in this Section 8(e)(iv), he
      shall be provided with the economic equivalent of the benefits provided
      under the plan or program in which he is unable to participate.

            (vi) Certain Definitions. For purposes of this Section 8,
      capitalized terms have the following meanings.

      "BASIC PAYMENT" means an amount equal to three times the sum of (a) the
annual Base Salary payable to Executive immediately prior to the end of the
Employment Period (or in the event a reduction in Base Salary is the basis for a
Termination for Good Reason, then the Base Salary in effect immediately prior to
such reduction) and (b) the Target Incentive Compensation for the calendar year
in which the Employment Period ends pursuant to Section 8(a).

      "CHANGE OF CONTROL" means the occurrence of any of the following events
following the date of distribution of the Common Stock to the stockholders of
Dean in connection with the Spin-Off: (a) any "person" (as such term is used in
Section 13(d) of the Exchange Act, but specifically excluding the Company, any
wholly-owned subsidiary of the Company and/or any employee benefit plan
maintained by the Company or any wholly-owned subsidiary of the Company) becomes
the "beneficial owner" (as determined pursuant to Rule 13d-3 under the Exchange
Act), directly or indirectly, of securities of the Company representing thirty
percent (30%) or more of the combined voting power of the Company's then
outstanding securities; or (b) individuals who currently serve on the Board, or
whose election to the Board or nomination for election to the Board was approved
by a vote of at least two-thirds (2/3) of the directors who either currently
serve on the Board, or whose election or nomination for election was previously
so approved, cease for any reason to constitute a majority of the Board; or (c)
the Company or any subsidiary of the Company shall merge with or consolidate
into any other corporation, other than a merger or consolidation which would
result in the holders of the voting securities of the Company outstanding
immediately prior thereto holding immediately thereafter securities representing
more than sixty percent (60%) of the combined voting power of the voting
securities of the Company or such surviving entity (or its ultimate parent, if
applicable) outstanding immediately after such merger or consolidation; or (d)
the stockholders of the Company approve a plan of complete

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liquidation of the Company or an agreement for the sale or disposition by the
Company of all or substantially all of the Company's assets, or such a plan is
commenced.

      "DATE OF TERMINATION" means (i) if Executive's employment is terminated by
his death, the date of his death, and (ii) if Executive's employment is
terminated for any other reason, the date specified in a notice of termination
delivered to Executive by the Company (or if no such date is specified, the date
such notice is delivered).

      "EARNED COMPENSATION" means the sum of (a) any Base Salary earned, but
unpaid, for services rendered to the Company on or prior to the date on which
the Employment Period ends pursuant to Section 8(a), (b) any annual Incentive
Compensation payable for services rendered in the calendar year preceding the
calendar year in which the Employment Period ends that has not been paid on or
prior to the date the Employment Period ends (other than (x) Base Salary and (y)
Incentive Compensation deferred pursuant to Executive's election), (c) any
accrued but unused vacation days and (d) any business expenses incurred on or
prior to the date of the Executive's termination that are eligible for
reimbursement in accordance with the Company's expense reimbursement policies as
then in effect.

      "TARGET INCENTIVE COMPENSATION" means with respect to any calendar year
the annual Incentive Compensation Executive would have been entitled to receive
under Section 4(b) for such calendar year had he remained employed by the
Company for the entire calendar year and assuming that all targets for such
calendar year had been met.

      "VESTED BENEFITS" means amounts which are vested or which Executive is
otherwise entitled to receive under the terms of or in accordance with any plan,
policy, practice or program of, or any contract or agreement with, the Company
or any of its subsidiaries, at or subsequent to the date of his termination
without regard to the performance by Executive of further services or the
resolution of a contingency.

      (f) Resignation upon Termination. Effective as of any Date of Termination
under this Section 8, Executive shall resign, in writing, from all positions
then held by him with the Company and its affiliates.

      (g) Timing of Payments. Earned Compensation and the Basic Payment shall be
paid in a single lump sum as soon as practicable, but in no event more than 15
days, following the end of the Employment Period. Vested Benefits shall be
payable in accordance with the terms of the plan, policy, practice, program,
contract or agreement under which such benefits have accrued.

      (h) Payment Following a Change of Control. If the aggregate of all
payments or benefits made or provided to Executive with respect to any of the
equity compensation provided under Section 5 or Section 6, under Section
8(e)(iii)(A), if applicable, and under all other plans and programs of the
Company (the "AGGREGATE PAYMENT") is determined to constitute a Parachute
Payment, as such term is defined in Section 280G(b)(2) of the

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Code, the Company shall pay to Executive, prior to the time any excise tax
imposed by Section 4999 of the Code (the "EXCISE TAX") is payable with respect
to such Aggregate Payment, an additional amount which, after the imposition of
all income, employment and excise taxes thereon, is equal to the Excise Tax on
the Aggregate Payment. The determination of whether the Aggregate Payment
constitutes a Parachute Payment and, if so, the amount to be paid to Executive
and the time of payment pursuant to this Section 8(h) shall be made by the
Company's independent auditor or, if such independent auditor is unwilling or
unable to serve in this capacity, such other nationally recognized accounting
firm selected by the Company with the consent of the person serving as the Chief
Executive Officer of the Company immediately prior to the Change of Control,
which consent shall not be unreasonably withheld (the "AUDITOR").

      (i) Full Discharge of Company Obligations. The amounts payable to
Executive pursuant to this Section 8 following termination of his employment
(including amounts payable with respect to Vested Benefits) shall be in full and
complete satisfaction of Executive's rights under this Agreement and any other
claims he may have in respect of his employment by the Company or any of its
subsidiaries other than claims for common law torts or under other contracts
between Executive and the Company or its subsidiaries. Such amounts shall
constitute liquidated damages with respect to any and all such rights and claims
and, upon Executive's receipt of such amounts, the Company shall be released and
discharged from any and all liability to Executive in connection with this
Agreement or otherwise in connection with Executive's employment with the
Company and its subsidiaries and, as a condition to payment of any such amounts
that are in excess of the Earned Compensation and the Vested Benefits, following
the Date of Termination and if requested by the Company, Executive shall execute
a release in favor of the Company in the form approved by the Company.

      (j) No Mitigation; No Offset. In the event of any termination of
employment under this Section 8, Executive shall be under no obligation to seek
other employment and there shall be no offset against amounts due Executive
under this Agreement on account of any remuneration attributable to any
subsequent employment that he may obtain except as specifically provided with
regard to the continuation of benefits in Section 8(e)(v).

   9. Noncompetition and Confidentiality.

      (a) Noncompetition. During the Employment Period and, in the event that
Executive's employment is terminated for any reason other than death, a
Termination Without Cause or a Termination for Good Reason, for a period of 12
months following the Date of Termination (the "POST-TERMINATION PERIOD"),
Executive shall not become associated with any entity, whether as a principal,
partner, employee, consultant or shareholder (other than as a holder of not in
excess of 1% of the outstanding voting shares of any publicly traded company),
that is actively engaged in any geographic area in any business which is in
competition with a business conducted by the Company at the

                                       13

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time of the alleged competition and, in the case of the Post-Termination Period,
at the Date of Termination.

      (b) Confidentiality. Without the prior written consent of the Company,
except (i) in the course of carrying out his duties hereunder or (ii) to the
extent required by an order of a court having competent jurisdiction or under
subpoena from an appropriate government agency, Executive shall not disclose any
trade secrets, customer lists, drawings, designs, information regarding product
development, marketing plans, sales plans, manufacturing plans, management
organization information (including data and other information relating to
members of the Board and management), operating policies or manuals, business
plans, financial records, packaging design or other financial, commercial,
business or technical information relating to the Company or any of its
subsidiaries or information designated as confidential or proprietary that the
Company or any of its subsidiaries may receive belonging to suppliers, customers
or others who do business with the Company or any of its subsidiaries
(collectively, "CONFIDENTIAL INFORMATION") to any third person unless such
Confidential Information has been previously disclosed to the public by the
Company or has otherwise become available to the public (other than by reason of
Executive's breach of this Section 9(b)).

      (c) Company Property. Promptly following termination of Executive's
employment, Executive shall return to the Company all property of the Company,
and all copies thereof in Executive's possession or under his control, except
that Executive may retain his personal notes, diaries, Rolodexes, calendars and
correspondence.

      (d) Non-Solicitation of Employees. During the Employment Period and during
the one year period following any termination of Executive's employment for any
reason, Executive shall not, except in the course of carrying out his duties
hereunder, directly or indirectly induce any employee of the Company or any of
its subsidiaries to terminate employment with such entity, and shall not
directly or indirectly, either individually or as owner, agent, employee,
consultant or otherwise, knowingly employ or offer employment to any person who
is or was employed by the Company or a subsidiary thereof unless such person
shall have ceased to be employed by such entity for a period of at least 6
months.

      (e) Injunctive Relief with Respect to Covenants. Executive acknowledges
and agrees that the covenants and obligations of Executive with respect to
noncompetition, nonsolicitation, confidentiality and Company property relate to
special, unique and extraordinary matters and that a violation of any of the
terms of such covenants and obligations may cause the Company irreparable injury
for which adequate remedies are not available at law. Therefore, Executive
agrees that the Company shall be entitled to an injunction, restraining order or
such other equitable relief restraining Executive from committing any violation
of the covenants and obligations contained in this Section 9. These injunctive
remedies are cumulative and are in addition to any other rights and remedies the
Company may have at law or in equity.

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<PAGE>

   10. Miscellaneous.

      (a) Survival. Sections 7(d) (relating to the Company's obligation to
indemnify Executive), 8 (relating to early termination), 9 (relating to
noncompetition, nonsolicitation and confidentiality) and 10(o) (relating to
governing law) shall survive the termination hereof, whether such termination
shall be by expiration of the Employment Period or an early termination pursuant
to Section 8 hereof.

      (b) Binding Effect. This Agreement shall be binding on, and shall inure to
the benefit of, the Company and any person or entity that succeeds to the
interest of the Company (regardless of whether such succession does or does not
occur by operation of law) by reason of a merger, consolidation or
reorganization involving the Company or a sale of all or substantially all of
the assets of the Company, provided that the assignee or transferee is the
successor to all or substantially all of the assets of the Company and such
assignee or transferee assumes the liabilities, obligations and duties of the
Company, as contained in this Agreement, either contractually or as a matter of
law. The Company further agrees that, in the event of a sale of assets as
described in the preceding sentence, it shall use its reasonable best efforts to
cause such assignee or transferee to expressly assume the liabilities,
obligations and duties of the Company hereunder. This Agreement shall also inure
to the benefit of Executive's heirs, executors, administrators and legal
representatives and beneficiaries as provided in Section 10(d).

      (c) Assignment. Except as provided under Section 10(b), neither this
Agreement nor any of the rights or obligations hereunder shall be assigned or
delegated by any party hereto without the prior written consent of the other
party.

      (d) Beneficiaries/References. Executive shall be entitled, to the extent
permitted under any applicable law and the terms of any applicable plan, to
select and change a beneficiary or beneficiaries to receive any compensation or
benefit payable hereunder following Executive's death by giving the Company
written notice thereof. In the event of Executive's death or a judicial
determination of his incompetence, reference in this Agreement to Executive
shall be deemed, where appropriate, to refer to his beneficiary, estate or other
legal representative.

      (e) Resolution of Disputes. Any disputes arising under or in connection
with this Agreement shall, at the election of Executive or the Company, be
resolved by binding arbitration, to be held in Chicago, Illinois in accordance
with the rules and procedures of the American Arbitration Association. Judgment
upon the award rendered by the arbitrator(s) may be entered in any court having
jurisdiction thereof. Costs of the arbitration shall be borne by the Company.
Unless the arbitrator determines that Executive did not have a reasonable basis
for asserting his position with respect to the dispute in question, the Company
shall also reimburse Executive for his reasonable attorneys' fees incurred with
respect to any arbitration. Pending the resolution of any arbitration or court
proceeding, the Company shall continue payment of all amounts due

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<PAGE>

Executive under this Agreement and all benefits to which Executive is entitled
at the time the dispute arises (other than the amounts which are the subject of
such dispute).

      (f) Entire Agreement. This Agreement constitutes the entire agreement
between the parties hereto with respect to the matters referred to herein. No
amendment to this Agreement shall be binding between the parties unless it is in
writing and signed by the party against whom enforcement is sought. There are no
promises, representations, inducements or statements between the parties other
than those that are expressly contained herein. Executive acknowledges that he
is entering into this Agreement of his own free will and accord, and with no
duress, that he has been represented and fully advised by competent counsel in
entering into this Agreement, that he has read this Agreement and that he
understands it and its legal consequences.

      (g) Representations. Executive represents that his employment hereunder
and compliance by him with the terms and conditions of this Agreement will not
conflict with or result in the breach of any agreement to which he is a party or
by which he may be bound. The Company is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware. The
Company has the full corporate power and authority to execute and deliver this
Agreement. The Company has taken all action required by law, the Certificate of
Incorporation, its By-Laws or otherwise required to be taken by it to authorize
the execution, delivery and performance by it of this Agreement. This Agreement
is a valid and binding obligation of the Company, enforceable against the
Company in accordance with its terms.

      (h) Severability; Reformation. In the event that one or more of the
provisions of this Agreement shall become invalid, illegal or unenforceable in
any respect, the validity, legality and enforceability of the remaining
provisions contained herein shall not be affected thereby. In the event any of
Section 9(a), (b) or (d) is not enforceable in accordance with its terms,
Executive and the Company agree that such Section shall be reformed to make such
Section enforceable in a manner which provides the Company the maximum rights
permitted at law.

      (i) Waiver. Waiver by any party hereto of any breach or default by the
other party of any of the terms of this Agreement shall not operate as a waiver
of any other breach or default, whether similar to or different from the breach
or default waived. No waiver of any provision of this Agreement shall be implied
from any course of dealing between the parties hereto or from any failure by
either party hereto to assert its or his rights hereunder on any occasion or
series of occasions.

      (j) Notices. Any notice required or desired to be delivered under this
Agreement shall be in writing and shall be delivered personally, by courier
service, by registered mail, return receipt requested, or by telecopy and shall
be effective upon actual receipt when delivered or sent by telecopy and upon
mailing when sent by registered mail, and shall be addressed as follows (or to
such other address as the party entitled to notice shall hereafter designate in
accordance with the terms hereof):

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                                       17

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              If to the Company:

                       857-897 School Place
                       P.O. Box 19057
                       Green Bay, Wisconsin 54307
                       Attention: General Counsel
                       Telecopy No.: (920) 497-4604

                       prior to the Registration Date, with a copy to:

                       Dean Foods Company
                       2515 McKinney Avenue
                       Suite 1200
                       Dallas, Texas 75201
                       Attention: General Counsel
                       Telecopy No.: (214) 303-3413

              If to Executive:

                       622 W. Maple
                       Hinsdale, Illinois 60521

                       with a copy to:

                       Vedder, Price, Kaufman & Kammholz, P.C.
                       222 N. LaSalle Street
                       Chicago, Illinois  60601
                       Attention: Robert J. Stucker, Esq.
                                  Thomas P. Desmond, Esq.

      (k) Amendments. This Agreement may not be altered, modified or amended
except by a written instrument signed by each of the parties hereto.

      (l) Headings. Headings to Sections in this Agreement are for the
convenience of the parties only and are not intended to be part of or to affect
the meaning or interpretation hereof.

      (m) Counterparts. This Agreement may be executed in counterparts, each of
which shall be deemed an original but all of which together shall constitute one
and the same instrument.

      (n) Withholding. Any payments provided for herein shall be reduced by any
amounts required to be withheld by the Company from time to time under
applicable federal, state or local income or employment tax laws or similar
statutes or other provisions of law then in effect.

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<PAGE>

      (o) Governing Law. This Agreement shall be governed by the laws of the
State of Delaware, without reference to principles of conflicts or choice of law
under which the law of any other jurisdiction would apply.

                          -- Signature page follows --

                                       19

<PAGE>

      IN WITNESS WHEREOF, the Company has caused this Agreement to be executed
by its duly authorized officer and Executive has hereunto set his hand as of the
day and year first above written.

                                       DEAN SPECIALTY FOODS
                                           HOLDINGS, INC.

                                         By: __________________________
                                             Name:
                                             Title:

                                       EXECUTIVE:

                                       ________________________________
                                       Sam K. Reed

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<PAGE>

                                                                      Schedule A

On each of January 31, 2006, January 31, 2007 and January 31, 2008, one-third of
the Basic Restricted Shares shall vest, provided that the Company's Total
Shareholder Return for the period commencing on the fourth trading day following
the Registration Date (the "COMMENCEMENT DATE") and ending on such January 31st
equals or exceeds the median of the Total Shareholder Return for such period for
the companies in the Selected Peer Group (as defined below).

In addition, on each of January 31, 2007, January 31, 2008, January 31, 2009 and
January 31, 2010, any Basic Restricted Shares that could have vested, but that
did not vest, on any preceding January 31st shall vest on such subsequent date
if the Company's Total Shareholder Return for the period from the Commencement
Date through the applicable January 31st shall equal or exceed the median of the
Total Shareholder Return for such period for the companies in the Selected Peer
Group.

As used herein, "TOTAL SHAREHOLDER RETURN" shall mean the percentage return
received by all shareholders of the relevant company during the applicable
measurement period, including stock price appreciation and dividends, and shall
be calculated as follows:

 Ending Stock Price (1) - Beginning Stock Price (2) + Dividend Reinvestment (3)
 ------------------------------------------------------------------------------
                            Beginning Stock Price (2)

      (1)   With respect to each of the Company and each company in the Selected
            Peer Group, the average of the closing prices of its common stock
            for the 20 consecutive trading day period ending on the applicable
            January 31st (or if the applicable January 31 is not a trading date,
            the immediately preceding trading date).

      (2)   With respect to each of the Company and each company in the Selected
            Peer Group, the average of the closing prices of its common stock on
            the Registration Date and each of the four consecutive trading days
            immediately following the Registration Date.

      (3)   Assumes any dividends paid on the common stock of the Company or any
            company in the Selected Peer Group are used to purchase its common
            stock at the closing stock price on the date that such dividends are
            payable, and includes the value of such additional shares of such
            common stock (based on the Ending Stock Price for such common
            stock).

As used herein, "SELECTED PEER GROUP" shall mean 20 or more companies selected
by the Board of Directors of the Company (or any authorized committee thereof)
from

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among packaged food companies whose securities are registered to trade on a U.S.
national securities exchange or automated quotation system (including, but not
limited to NASDAQ) (the "PEER COMPANIES") on or as soon as practicable after the
Registration Date; provided that in no event shall any Ineligible Company be
selected to be a member of the Selected Peer Group. An "INELIGIBLE COMPANY"
shall mean any Peer Company (i) in which significant portion of its voting
securities is held by another corporate entity (other than an open-ended
investment company); (ii) has filed for protection under the Federal bankruptcy
law or any similar law, (iii) which is not organized, based and majority-owned
in the United States, (iv) is party to any agreement the consummation of which
would cause such Peer Company to cease to be publicly traded (or be described in
subclause (i) or (iii)), or (v) which has announced an intention to be sold or
cease to be publicly traded or to take actions which would cause it to be
described in subclause (i) or (iii). To the extent that any Peer Company
initially selected as part of the Selected Peer Group with respect to a
measurement period shall become an Ineligible Company prior to the end of such
period, such company shall be excluded from the Selected Peer Group for such
period. The Selected Peer Group will be reviewed annually to determine whether
any of its members shall have become Ineligible Companies.

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