**Exhibit 31.1**

 

**CERTIFICATION**

 

I, Michael A. Schneider, President and ChiefExecutive Officer of Affinity Group Holding, Inc., certify that:

 

1.                                       I have reviewed this quarterly report on Form 10-Qof Affinity Group Holding, Inc.;

 

2.                                       Based on my knowledge, this quarterly reportdoes not contain any untrue statement of a material fact or omit to state amaterial fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading withrespect to the period covered by this report;

 

3.                                       Based on my knowledge, the financialstatements, and other financial information included in this report, fairlypresent in all material respects the financial condition, results of operationsand cash flows of the registrant as of, and for, the periods presented in thisreport;

 

4.                                       The registrant’s other certifying officer(s)and I are responsible for establishing and maintaining disclosure controls andprocedures (as defined in Exchange Act Rules 13a-15e and 15d-15e) for theregistrant and we have:

 

(a)  designed suchdisclosure controls and procedures or caused such disclosure controls andprocedures under our supervision to ensure that material information relatingto the registrant, including its consolidated subsidiaries, is made known to usby others within those entities, particularly during the period in which thisreport is being prepared;

 

(b)  evaluated theeffectiveness of the registrant’s disclosure controls and procedures;

 

(c)  presented inthis report our conclusions about the effectiveness of the disclosure controlsand procedures as of the end of the period covered by this report based on ourevaluation; and

 

(d)  disclosed inthis report any change in the registrant’s internal control over financialreporting that occurred during the registrant’s most recent fiscal quarter (theregistrant’s fourth quarter in the case of an annual report) that hasmaterially affected, or is reasonable likely to materially affect, theregistrant’s internal control over financial reporting.

 

5.                                       The registrant’s other certifying officer(s)and I have disclosed, based on our most recent evaluation of internal controlover financial reporting, to the registrant’s auditors and the audit committeeof registrant’s board of directors (or persons performing the equivalentfunctions):

 

(a)               all significant deficiencies and materialweaknesses in the design or operation of internal control over financialreporting which are reasonable likely to adversely affect the registrant’sability to record, process, summarize and report financial information; and

 

(b)              any fraud, whether or not material, thatinvolves management or other employees who have a significant role in theregistrant’s internal control over financial reporting.

 
| Date: May 4, 2005 |   | /s/ Michael A. Schneider               |   |
|------------------------|--------|----------------------------------------|--------|
|                   |   | Michael A. Schneider                   |
|                   |   | President and Chief  Executive Officer |

 

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