EXHIBIT 10.34





 


sequential


brands group


 


January 25, 2013


 


Andrea Sobel


17383 Sunset Blvd, Ste. A310


Pacific Palisades, CA 90272


 


Re: Separation Terms and General Release
Agreement


 


Dear Andrea:


 


This Separation Terms and General Release
Agreement (this “Agreement”) confirms the terms of your voluntary separation from the employment
of Sequential Brands Group, Inc. (the “Company” or “Sequential”) and
the consideration being offered by the Company in exchange for your waiver and general release of claims as set forth below.


 


1.          Termination
Date. Your employment with the Company (and/or its subsidiaries, divisions, affiliated companies, predecessors, successors
and assigns) will end effective January 25, 2013 (the “Termination Date”) as a result of
your voluntary resignation. Between now and the Termination Date, you should assist with any transition-related activities as directed
by the employee to whom you directly report. By signing below, you hereby resign from all other positions with the Company (and/or
its subsidiaries, divisions, affiliated companies, predecessors, successors and assigns), effective as of the Termination Date.


 


2.          Acknowledgment
of Payment of Wages. On or before execution of this release, the Company delivered to you a final paycheck that includes payment
for all accrued wages, salary, accrued and unused vacation time, and reimbursable expenses due and owing to you from the Company
as of the Termination Date (collectively referred to as “Wages”). You are entitled to these Wages
regardless of whether you sign this Agreement. You acknowledge that, other than payment of such Wages, you are not entitled to
any other payments or benefits in connection with your employment with the Company and the termination thereof, including under
that certain Employment Agreement, effective December 14, 2011, by and between the Company and you (the “Employment
Agreement”).


 


3.          Consideration
for Release. In consideration for your signing (and not revoking) this Agreement, including your agreement to the waiver and
release of claims set forth in Paragraphs 7 and 8 below, and your compliance with the terms of this Agreement, the Company agrees
to provide you with the post-termination payments and benefits (the “Separation Payments and Benefits”)
set forth in this paragraph 3 and in the first sentence of paragraph 4 of this Agreement: The Company shall pay to you the aggregate
sum of $125,000, which shall be paid within eight (8) days of signing this Agreement provided, however, that, no such payment
shall be made prior to the expiration of the revocation period set forth below and provided that you have executed this Agreement.
In addition, the Company agrees that, provided you do not revoke this Agreement, all outstanding stock options granted to you under
any of the Company’s equity incentive plans (or awards substituted therefore covering the securities of a successor company)
shall accelerate and become fully vested on the Termination Date, and you shall have three (3) years from the Termination Date
in which to exercise such stock options. You acknowledge and agree that you are not entitled to receive the Severance Payments
and Benefits unless you sign (and do not revoke this Agreement), and that the Separation Payments and Benefits exceed all amounts
and benefits to which you may otherwise be eligible if you did not sign this Agreement (except for the Wages set forth in Paragraph
2 above). You understand that if you do not sign the Agreement, or if you revoke the signed Agreement as described in Paragraph
19 below (if applicable), the Company has no obligation to, and will not, provide you with the Separation Payments and Benefits.


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM 




    	 



    	 



    

  


4.          Continuation
of Health Coverage. As referenced in paragraph 3 of this Agreement and subject to your signing this Agreement, if you are eligible
for, and you timely elect COBRA continuation, for a period of twelve (12) months following the Termination Date, the Company shall
continue to provide you and your eligible family members with group health insurance coverage at least equal to that which would
have been provided to you if your employment had not been terminated (or at Company's election, pay the applicable COBRA premium
for such coverage); provided, however, that if you become re-employed with another employer and are eligible to receive group health
insurance coverage under another employer's plans, Company's obligations under this Section shall terminate and any such coverage
shall be reported by you to the Company. If you do not sign this Agreement (and/or if you revoke it), your Company-provided health
coverage will end on your Termination Date; in such case, if you are eligible for, and timely elect COBRA continuation, you may
continue health coverage pursuant to the terms and conditions of COBRA at your own expense. Unless otherwise set forth in the Employment
Agreement, all other insured benefit coverage (e.g., life insurance, disability insurance) will also end on your Termination Date.


 


5.          Return
of Company Property. By signing below, you represent that you have returned all the Company property, documents, records and
data of any type whatsoever that was in your possession or control.


 


6.          Confidential
Information. You hereby acknowledge that as a result of your employment with the Company you have had access to the Company's
confidential and/or proprietary information. You acknowledge your continuing obligations under the Employee Acknowledgment Regarding
Proprietary Information and Inventions you have previously executed, and you agree you will hold all such confidential and/or proprietary
information in strictest confidence and that you may not make any use of such confidential information. You further confirm that
you have delivered to the Company all documents and data of any nature containing or pertaining to such confidential information
and that you have not taken with you any such documents or data or any copies thereof.


 


		7.	General Release and Waiver of Claims.



 


7.1. The payments
and agreements set forth in this Agreement fully satisfy any and all accrued salary, vacation pay, bonus and commission pay, stock-based
compensation, profit sharing, termination benefits or other compensation to which you may be entitled to receive from any of the
“Releasees” (as defined below) for any matter up to and including the Termination Date, including, but not limited
to, by virtue of your employment with the Company or your termination of employment. You acknowledge that you have no claims and
have not filed any claims against any of the Releasees, including but not limited to any claims based on your employment with or
the separation of your employment with the Company.


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM




    	 



    	 



    

  


7.2. In consideration
for the right to receive the Separation Payment and Benefits in accordance with the terms contained herein and the mutual
promises contained herein, the sufficiency of which you hereby acknowledge, to the fullest extent permitted by law, you (on behalf
of yourself and your heirs, administrators, representatives, executors, successors and assigns) hereby release and forever discharge
the Company, its predecessors, successors, assigns, subsidiaries and affiliates, and its and their respective present and former
directors, shareholders, officers, agents, employees, members, owners, partners, representatives, trustees, employee benefit plans,
and administrators or fiduciaries of such plans (all of whom, including the Company, are collectively referred to as “Releasees”),
each individually and in their official capacities, from any and all claims, demands, causes of action, damages, liabilities, agreements,
expenses (including attorney's fees and costs), judgments, obligations or suits of any kind whatsoever, in law, equity or otherwise,
in any jurisdiction, known or unknown, suspected or claimed, specifically mentioned herein or not that you ever had, now have or
may claim to have had by reason of any actual or alleged act, event, occurrence, omission, practice or other matter whatsoever
from the beginning of time up to and including the date that you sign this Agreement (collectively, “Claims”),
including but not limited to Claims arising out of or relating in any way to your employment or separation from employment with
the Company and including, without limitation, claims based on any oral, written or implied employment agreement, claims for wages,
vacation pay, bonuses, commissions, stock-based compensation, expense reimbursement, and any claims that the terms of your employment
with the Company, or the circumstances of your separation, were wrongful, in breach of any obligation of the Company or in violation
of any of your rights, contractual, statutory or otherwise. Each of the Releasees is intended to be a third party beneficiary of
the General Release and Waiver of Claims set forth in this Paragraph 7.


 


(a)          Release
of Statutory and Common Law Claims. The released Claims include, but are not limited to, your rights under the following
federal and state statutes: the Employee Retirement Income Security Act (ERISA) (regarding employee benefits); the Occupational
Safety and Health Act (safety matters); the Family and Medical Leave Act of 1993; the Worker Adjustment and Retraining Act (“WARN”)
(notification requirements for employers who are curtailing or closing an operation) and common law; tort; wrongful discharge;
public policy; workers' compensation retaliation; tortious interference with contractual relations, misrepresentation, fraud, loss
of consortium; slander, libel, defamation, intentional or negligent infliction of emotional distress; claims for wages, bonuses,
commissions, stock-based compensation or fringe benefits; vacation pay; sick pay; insurance reimbursement, medical expenses, and
the like.


 


(b)          Release
of Discrimination Claims. You understand that various federal, state and local laws prohibit age, sex, race, disability, benefits,
pension, health and other forms of discrimination, harassment and retaliation, and that these laws can be enforced through the
U.S. Equal Employment Opportunity Commission, the National Labor Relations Board, the Department of Labor, and similar state and
local agencies and federal and state courts. You understand that if you believe your treatment by the Company violated any laws,
you have the right to consult with these agencies and to file a charge with them. Instead, you have decided voluntarily to enter
into this Agreement, release the claims and waive the right to recover any amounts to which you may have been entitled under such
laws, including but not limited to, any claims you may have based on age or under the Age Discrimination in Employment Act of 1967
(ADEA; 29 U.S.C. Section 621 et. seq.) (age); the Older Workers Benefit Protection Act (“OWBPA”) (age); Title VII of
the Civil Rights Act of 1964 (race, color, religion, national origin or sex); the 1991 Civil Rights Act; the Vocational Rehabilitation
Act of 1973 (disability); The Americans with Disabilities Act of 1990 (disability); 42 U.S.C. Section 1981, 1986 and 1988 (race);
the Equal Pay Act of 1963 (prohibits pay differentials based on sex); the Immigration Reform and Control Act of 1986; Executive
Order 11246 (race, color, religion, sex or national origin); Executive Order 11141 (age); Vietnam Era Veterans Readjustment Assistance
Act of 1974 (Vietnam era veterans and disabled veterans); and California state statutes and local laws of similar effect.


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM




    	 



    	 



    

  


7.3. You agree that you
have entered into this Agreement as a compromise and in full and final settlement of all Claims, if any, that you have or may have
against the Releasees and you further agree that any and all existing or potential issues that you may have had arising out of
or related to your employment with the Company are hereby fully resolved. Notwithstanding the foregoing, Releasees and you do not
intend to release claims (i) which you may not release as a matter of law (including, but not limited to, indemnification claims
under applicable law and claims for unemployment, state disability and/or paid family leave insurance benefits pursuant to the
terms of applicable state law); (ii) claims that arise after the date that you sign this Agreement (other than any claims relating
to continuing or future effects of past discrimination) (iii) for any benefit entitlements that are vested as of the Termination
Date pursuant to the terms of a Company-sponsored benefit plan governed by the federal law known as “ERISA”; (iv) for
vested stock and/or vested option shares pursuant to the written terms and conditions of your existing stock and stock option grants
and agreements existing as of the Termination Date, provided, however, that you shall have three years from the Termination Date
in which to exercise your 99,667 vested stock options; and (v) for any payments required under Section 6 of the Employment Agreement.
To the fullest extent permitted by law, any dispute regarding the scope of this general release shall be determined by an arbitrator
under the procedures set forth in paragraph 12.


 


7.4. You represent
that you have not assigned or transferred your rights with respect to any Claims covered by the General Release and Waiver of Claims
set forth in this Paragraph 7. If you commence(d) or participate(d) in any action or proceeding (including as a member of a class
of persons) regarding Claims covered by the General Release and Waiver of Claims set forth in this Paragraph 7, this Agreement
shall be a complete defense in such action or proceeding and you (and your heirs, administrators, executors, representatives, successors
and assigns) will have no right to obtain or receive, and will not seek or accept, any damages, settlement or relief of any kind
(including attorneys' fees and costs) as a result of such action or proceeding.


 


8.          Waiver
of Unknown Claims. You expressly waive any benefits of Section 1542 of the Civil Code of the State of California (and any other
laws of similar effect), which provides: 


 


“A GENERAL RELEASE DOES
NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE,
WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.”





 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM




    	 



    	 



    

 


		9.	Covenant Not to Sue.



 


9.1. To the fullest extent
permitted by law, you agree that you will not now or at any time in the future pursue any charge, claim, or action of any kind,
nature and character whatsoever against any of the Releasees, or cause or knowingly permit any such charge, claim or action to
be pursued, in any federal, state or municipal court, administrative agency, arbitral forum, or other tribunal, arising out of
any of the matters covered by paragraphs 7 and 8 above.


 


9.2.          You
further agree that you will not pursue, join, participate, encourage, or


directly or indirectly assist in the pursuit
of any legal claims against the Releasees, whether the claims are brought on your own behalf or on behalf of any other person or
entity.


 


9.3. Nothing in this
paragraph shall prohibit you from: (1) providing truthful testimony in response to a subpoena or other compulsory legal process,
(2) filing a charge or complaint with a government agency such as the Equal Employment Opportunity Commission, the National Labor
Relations Board or applicable state anti-discrimination agency and/or (3) filing a lawsuit solely to challenge the enforceability
of the General Release and Waiver of Claims set forth in this Paragraph 7 pursuant to the OWBPA.


 


		10.	Non-disparagement/Cooperation.



 


10.1. You agree that
you will not make any statement, written or oral, or engage in any conduct that is or could reasonably be construed to be disparaging
of the Company (and/or its subsidiaries, divisions, affiliated companies, predecessors, successors or assigns) or its (or their
respective) products, services, agents, representatives, directors, officers, shareholders, attorneys, employees, vendors, or any
person acting by, through, under or in concert with any of them. Nothing in this paragraph shall prohibit you from providing truthful
testimony in response to a subpoena or other compulsory legal process. The Company will cause its senior managers, officers and
directors not to, and agrees that it will not expressly authorize anyone else, to make any statement, written or oral, or engage
in any conduct that is or could reasonably be construed to be disparaging of you. Notwithstanding the foregoing, nothing in this
paragraph shall be interpreted to prevent the Company from making any public disclosures reasonably determined by the Company to
be required by law.


 


10.2. You agree to cooperate
with the Releasees, their legal counsel and designees regarding any current or future claim, investigation (internal or otherwise),
inquiry or litigation relating to any matter with which you were involved or had knowledge or which occurred during your employment,
without any additional compensation. Such assistance shall include, but not be limited to, meetings and other consultations, signing
affidavits and documents that are factually accurate, attending depositions and providing truthful testimony (in each case, without
requiring a subpoena). The Company will reimburse you for reasonable and pre-approved, travel expenses actually incurred by you
in connection with such cooperation.


 


11.         Legal
and Equitable Remedies. You and the Company agree that either party shall have the right to enforce this Agreement and any
of its provisions by injunction, specific performance or other equitable relief without prejudice to any other rights or remedies
that either party may have at law or in equity for breach of this Agreement. 


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM




    	 



    	 



    

 


12.         Arbitration
of Disputes. Except for claims for injunctive relief arising out of a breach of the Employee Acknowledgment Regarding
Proprietary. Information and Inventions, you and the Company agree to submit to mandatory, final and binding arbitration any
future disputes between you and the Company, including any claim arising out of or relating to this Agreement, in accordance
with the terms of Section 8(b) of the Employment Agreement. This Agreement does not extend or waive any statutes of
limitations or other provisions of law that specify the time within which a claim must be brought. Notwithstanding the
foregoing, each party retains the right to seek preliminary injunctive relief in a court of competent jurisdiction to
preserve the status quo or prevent irreparable injury before a matter can be heard in arbitration. 


 


13.         Attorneys'
Fees. If any legal action arises or is brought to enforce the terms of this Agreement, the prevailing party shall be entitled
to recover its reasonable attorneys' fees, costs and expenses from the other party, in addition to any other relief to which such
prevailing party may be entitled, except where the law provides otherwise. The costs and expenses that may be recovered exclude
arbitration fees pursuant to paragraph 12 above. 


 


14.         Confidentiality
Provision. You agree to keep the contents, terms and conditions of this Agreement confidential and not disclose them
except to your spouse or domestic partner, attorneys, accountant or as required by subpoena or court order. 


 


15.         Materiality
of Breach. Any breach of the provisions contained in paragraphs 6 through 10 and/or 14 will be deemed a material breach
of this Agreement. 


 


16.         No
Admission of Liability. You agree that this Agreement is not an admission or evidence of any wrongdoing or liability on the
part of the Company, its representatives, attorneys, agents, partners, officers, shareholders, directors, employees, subsidiaries,
affiliates, divisions, successors or assigns. This Agreement will be afforded the maximum protection allowable under California
Evidence Code Section 1152 and/or any other state or Federal provisions of similar effect. 


 


17.         Indemnification. This
Release shall not apply with respect to any claims arising under your existing rights to indemnification and defense pursuant
to (a) the articles and bylaws of the Company for acts as an officer, (b) any indemnification agreement with the
Company, or (c) your rights of insurance under any director and officer liability policy in effect covering the Company's
directors and officers. 


 


18.         Review
of Agreement. You may not sign this Agreement prior to your

Termination Date. You may take up to twenty-one (21) days from January 25, 2013, which is the date you received the original
version of this Agreement to consider this Agreement and, by signing below, affirm that you were advised by this Agreement to consult
with an attorney before signing this Agreement and were given ample opportunity to do so. You understand that this Agreement will
not become effective until you return the original properly signed Agreement to the Company, Attention: Yehuda Shmidman, Chief
Executive Officer at yshmidman@sequentialbrandsgroup.com and after expiration of the revocation period without revocation by you.
You also agree that any modifications to this Agreement (including the original version of this Agreement), whether material or
immaterial, did not and will not restart the 21-day period set forth in this paragraph.


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM  




    	 



    	 



    

 


19.         Revocation
of Agreement. You acknowledge and understand that you may revoke this Agreement by faxing a written notice of revocation to
the Company, Attention: Yehuda Shmidman, Chief Executive Officer at yshmidman@sequentialbrandsgroup.com any time up to seven (7)
days after you sign it. After the revocation period has passed, however, you may no longer revoke your Agreement. 


 


20.         Entire
Agreement.         This Agreement, together with the Employee Acknowledgment Regarding
Proprietary Information and Inventions that you previously executed, the Sections of the Employment Agreement referenced herein
(and all of which are incorporated herein by reference) and the terms of any employee benefits programs with respect to vested
benefits, is the entire agreement between you and the Company with respect to the subject matter of this Agreement and supersedes
all prior negotiations and agreements, whether written or oral, relating to this subject matter. You acknowledge that none of the
Company, its agents or attorneys made any promise or representation, express or implied, written or oral, not contained in this
Agreement to induce you to execute this Agreement. You acknowledge that you have signed this Agreement knowingly, voluntarily and
without coercion, relying only on such promises, representations and warranties as are contained in this document. You understand
that you do not waive any right or claim that may arise after the date this Agreement is executed. 


 


21.         Modification.
By signing below, you acknowledge your understanding that this Agreement may not be altered, amended, modified, or otherwise
changed in any respect except by another written agreement that specifically refers to this Agreement, executed by the Company's
authorized representatives and you. 


 


22.         Governing
Law. This Agreement is governed by, and is to be interpreted according to, the laws of the State of California, without regarding
to its provisions relating to conflict of laws. 


 


23.         Savings
and Severability Clause. Should any court, arbitrator or government agency of competent jurisdiction declare or determine any
of the provisions of this Agreement to be illegal, invalid or unenforceable, the parties intend that such provision be modified
to make it enforceable to the maximum extent permitted by law. If such provision cannot be modified to make it enforceable, the
remaining parts, terms or provisions shall not be affected thereby and shall remain legal, valid and enforceable. Further, it is
the intention of the parties to this Agreement that, if a court, arbitrator or agency concludes that any claim under paragraph
7 above may not be released as a matter of law, the General Release in paragraph 7 and the Waiver Of Unknown Claims in paragraph
8 shall otherwise remain effective as to any and all other claims. 


 


[THIS SPACE INTENTIONALLY LEFT BLANK]


 


17383 SUNSET BLVD, STE. A310 •
PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM 




    	 



    	 



    

 


If this Agreement accurately sets forth
the terms of your separation from the Company and if you voluntarily agree to accept the terms of the separation package offered
please sign below no earlier than your Termination Date and return it to Yehuda Shmidman, Chief Executive Officer at yshmidman@sequentialbrandsgroup.com.


 


PLEASE REVIEW CAREFULLY. THIS
AGREEMENT CONTAINS

A GENERAL RELEASE OF KNOWN AND UNKNOWN CLAIMS.


 


Sincerely,


 


/s/ Yehuda Shmidman


 


Yehuda Shmidman,


 Chief Executive Officer


 


	REVIEWED, UNDERSTOOD AND AGREED:
	 	 	 
	By:	/s/ Andrea Sobel	 
	 	Andrea Sobel	 
	 	 	 
	Date:	January 25, 2013	 


 


DO NOT SIGN PRIOR TO YOUR TERMINATION
DATE


 


17383 SUNSET BLVD,
STE. A310 • PACIFIC PALISADES, CA 90272 • T 203.454.6999 • F 203.454.6998

WWW.SEQUENTIALBRANDS.COM