United States Government Accountability Office 

GAO Report to Congressional Requesters

January 2006 MEDIA CONTRACTS 

Activities and 

Financial Obligations 

for Seven Federal 

Departments 

GAO-06-305 

January 2005 

H

. 

Highlights of 

v

; 

Why GAO Did This Study 

ighlights 

Accountability Integrity Reliability 

www.gao.gov/cgi-bin/getrpt?GAO-06-305

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and methodology, click on the link above. 

For more information, contact Paul Jones at 

(202) 512-8777 or jonespl@gao.gov. 

GAO-06-305, a report to 

congressional requesters 

The federal go ernment contracts 

with public relations firms, 

advertising agencies, media 

organizations, and individual 

members of the media to provide, 

among other things, messages 

about its programs and services. As 

we have reported, there is a lack of 

accurate governmentwide 

information on these contracts. 

Seven federal departments account 

for nearly all the obligated federal 

dollars for public relations and 

advertising activities in fiscal year 

2003—Commerce, Defense, Health 

and Human Services, Homeland 

Security, Interior, Treasury, and 

Veterans Affairs. 

GAO submitted a questionnaire to 

each of these seven departments to 

obtain information for fiscal year 

2003 through the second quarter of 

fiscal year 2005 on (1) the number 

of contracts with public relations 

firms, advertising agencies, media 

organizations, and individual 

members of the media for which 

obligations have been incurred; (2) 

the total amount of contract 

obligations incurred on each 

contract by fiscal year (3) the 

method by which the contract was 

awarded—competed, 

noncompeted, follow-on to 

competed action, or not available 

for competition; and (4) summaries 

of the purpose and scope of work 

to be performed under each 

contract. 

MEDIA CONTRACTS


Activities and Financial Obligations for 

Seven Federal Departments 

What GAO Found 

The departments reported a total of 343 media contracts, for which they 

incurred obligations of $1.62 billion during the period of GAO’s review. 

Specifically, the departments reported 137 contracts (40 percent of the total 

contracts) with advertising agencies, 131 contracts (38 percent) with media 

organizations, 54 contracts (16 percent) with public relations firms, and 8 

contracts (2 percent) with individual members of the media. For 13 

contracts (4 percent), departments did not report on type of media firm. 

The departments incurred obligations of $1.4 billion with advertising 

agencies (87 percent of the obligations), $197 million with public relations 

firms (12 percent), $15 million (1 percent) with media organizations, and 

$90,000 (less than 1 percent) with individual members of the media. 

With respect to method of award, GAO provided aggregate data on the 

extent of competition for the surveyed contracts without assessing the 

validity of individual contract actions. Using the four competition categories 

in the Federal Procurement Data System, the departments reported that 263 

(77 percent) of the media contracts were competed, 69 were not competed 

(20 percent), 7 were not available for competition (2 percent), and 4 were 

follow-ons to competed action (1 percent). These methods of award are 

permitted by various authorities. Competed awards accounted for $1.5 

billion (92 percent) of the total media obligations. The purpose and scope of 

the work described varied by department. For example, Homeland Security 

incurred financial obligations related to the nation’s readiness to respond to 

terrorist attacks. 

The departments reviewed a draft of this report and generally concurred 

with GAO’s findings; technical comments were incorporated as appropriate. 

Contract Obligations by Type of Vendor for Fiscal Year 2003 through March 31, 2005 

Percent 

100 

87 

12 

10


5


1 Less than 1 

0 

Advertising Public relations Media Individual members agencies firms organizations of the media 

Obligations $1,401,816,961 $196,928,916 $15,345,418 $90,340 

Totals do not equal 100% due to missing data 

Source: GAO analysis of data submitted by departments 

United States Government Accountability Office 
Contents 


Letter 1 

Results in Brief 2 

Background 4 

Agency Comments and Our Evaluation 5 

Appendix I Objectives, Scope, and Methodology 9 

Appendix II Contracts with the Media: Summary of Departments, 

Fiscal Years 2003-2005 11 

Appendix III Contracts with the Media: Department of Commerce, 

Fiscal Years 2003-2005 13 

Appendix IV Contracts with the Media: Department of Defense, 

Fiscal Years 2003-2005 23 

Appendix V Contracts with the Media: Department of Health and 

Human Services, Fiscal Years 2003-2005 58 

Appendix VI Contracts with the Media: Department of Homeland 

Security, Fiscal Years 2003-2005 93 

Appendix VII Contracts with the Media: Department of the Interior, 

Fiscal Years 2003-2005 99 

Appendix VIII Contracts with the Media: Department of the 

Treasury, Fiscal Years 2003-2005 136 

Page i GAO-06-305 Media Contracts 
Appendix IX Contracts with the Media: Department of Veterans 

Affairs, Fiscal Years 2003-2005 147 

Appendix X Comments from the Department of Interior 149 

Appendix XI GAO Staff Acknowledgments 154 

Tables 

Table 1: Number of Contracts and Incurred Obligations, by Type of 

Firm, Fiscal Years 2003-2005 for All Seven Departments 

Combined 

Table 2: Number of Contracts and Incurred Obligations, by Type of 

Award, for Fiscal Years 2003-2005 for All Seven 

Departments Combined 

Table 3:. Number of Contracts and Incurred Obligations, by Type of 

Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Commerce 

Table 4: Media Contracts Reported by the Department of 

Commerce for Fiscal Years 2003-2005 

Table 5: Number of Contracts and Incurred Obligations, by Type of 

Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Defense 

Table 6: Media Contracts Reported by the Department of Defense 

for Fiscal Years 2003-2005 

Table 7: Number of Contracts and Incurred Obligations, by Type of 

Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Health and Human Services 

Table 8: Media Contracts Reported by the Department of Health 

and Human Services for Fiscal Years 2003-2005 

Table 9: Number of Contracts and Incurred Obligations, by Type of 

Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Homeland Security 

Table 10: Media Contracts Reported by the Department of 

Homeland Security for Fiscal Years 2003-2005 

Table 11: Number of Contracts and Incurred Obligations, by Type 

of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of the Interior 

12 

12 

13 

14 

23 

24 

58 

59 

93 

94 

99 

Page ii GAO-06-305 Media Contracts 
Table12: Media Contracts Reported by the Department of the 


Interior for Fiscal Years 2003-2005 100 


Table 13: Number of Contracts and Incurred Obligations, by Type 


of Firm/individual, for Fiscal Years 2003-2005 for the 


Department of the Treasury 136 


Table 14: Media Contracts Reported by the Department of the 


Treasury for Fiscal Years 2003-2005 137 


Table 15: Number of Contracts and Incurred Obligations, by Type 


of Firm/individual, for Fiscal Years 2003-2005 for the 


Department of Veterans Affairs 147 


Table16: Media Contracts Reported by the Department of Veterans 


Affairs for Fiscal Years 2003-2005 148 


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Page iii GAO-06-305 Media Contracts 
United States Government Accountability Office 

Washington, DC 20548 

January 13, 2006 

Congressional Requesters: 

The federal government uses the services of the media to, among other 

things, disseminate messages about its programs and services, ranging 

from first responder readiness against terrorist attacks, consumer health 

education, protection of the environment and wildlife, to military and 

civilian recruitment. To communicate these messages to the general public 

or particular target audiences, departments contract with media-related 

vendors—public relations firms, advertising agencies, media 

organizations,1

 and individual members of the media—for a wide range of 

services, including communication plans, marketing design strategies, 

public relations campaigns, public service announcements, and 

educational materials. 

This report provides information on contracts by seven federal 

departments with media vendors during fiscal year 2003 through the 

second quarter of fiscal year 2005. The seven federal departments are 

Commerce (DOC), Defense (DOD), Health and Human Services (HHS), 

Homeland Security (DHS), Interior (DOI), Treasury, and Veterans Affairs 

(VA). The report provides the following information for these 

departments: (1) the number of contracts with public relations firms, 

advertising agencies, media organizations, and individual members of the 

media for which obligations 2 have been incurred; (2) the total amount of 

obligations incurred on each contract by fiscal year; (3) the method by 

which the contract was awarded—competed, noncompeted, follow-on to 

competed action, and not available for competition3

—and (4) summaries 

of the purpose and scope of work to be performed under each contract. 

1

 These terms are defined in a glossary on page 4. 

2

 Obligations refer to the dollar amounts of orders placed, contracts awarded, services 

received, and similar transactions during a given period that will require payments during 

the same or future periods. 

3

 These terms are defined in a glossary on pages 4-5. 

Page 1 GAO-06-305 Media Contracts 
Results in Brief 


On the basis of the 2003 Federal Procurement Data System (FPDS)4—the 

only available governmentwide contract procurement database—seven 

selected departments cumulatively accounted for nearly 100 percent of the 

total obligated federal dollars on two key media measures, public relations 

and advertising. 

We collected the information presented in this report primarily through 

the use of a questionnaire. The questionnaire collected information related 

to each of our four objectives. In response to our questionnaire, we 

received information from each of the seven departments. We reviewed 

the information provided from the seven departments for inconsistencies, 

missing data, and inaccuracies (we found, for example, cases where 

reported obligations were inconsistent with contract dates, and where 

suffixes within contract numbers were incorrectly stated). We did not 

independently verify the questionnaire responses, but we contacted 

department respondents, on an as-needed basis, to clarify issues with 

respect to the questionnaire responses. Furthermore, it was beyond the 

scope of our review to assess whether agencies followed procurement 

regulations in awarding contracts. Additional detail on our scope and 

methodology is contained in appendix I. We conducted our work from 

May 2005 through November 2005 in accordance with generally accepted 

government auditing standards. 

The departments reported a total of 343 media contracts, for which they 

incurred obligations of $1.62 billion, from fiscal year 2003 through the end 

of the second quarter, fiscal year 2005. The most contracts were with 

advertising agencies, the least with individual members of the media. 

Specifically, the departments reported 137 contracts (40 percent of the 

total contracts) with advertising agencies, 131 contracts (38 percent) with 

media organizations, 54 contracts (16 percent) with public relations firms, 

and 8 contracts (2 percent) with individual members of the media. For 13 

contracts (4 percent), departments did not report information on type of 

media firm. 

In terms of financial obligations, the departments incurred the highest 

financial obligations with advertising agencies, the least with individual 

4

 The Federal Procurement Data System is the central repository of statistical information 

on federal contracting. The General Services Administration is responsible for operating 

the system. At the time we selected departments for review, fiscal year 2003 was the latest 

year for which complete contracting information was available. 

Page 2 GAO-06-305 Media Contracts 
members of the media. The departments incurred financial obligations of 

$1.4 billion (87 percent of the total obligations) with advertising agencies, 

$197 million (12 percent) with public relations firms, $15 million (1 

percent) with media organizations, and $90,000 (less than 1 percent) with 

individual members of the media. The contract percentage distribution by 

type of firm and obligation was similar for all 3 years. 

With respect to method of award, the departments reported that 263 (77 

percent) media contracts were competed, 69 were not competed (20 

percent), 7 were not available for competition (2 percent), and 4 were 

follow-ons to competed action (1 percent). These methods of award are 

permitted by various authorities. The departments also reported that 

competed awards accounted for $1.5 billion of the total media obligations 

(92 percent), follow-ons to competed action accounted for $73 million (5 

percent of the obligations), noncompeted awards accounted for $49 

million (3 percent), and contracts not available for competition accounted 

for $700,000 (less than 1 percent). The distribution of method of award by 

obligation amount was similar for all 3 years. 

The purpose and scope of the work described varied by mission. For 

example, DOC incurred obligations related to census activities and boater 

safety; HHS incurred obligations for various types of health programs; 

DHS incurred contracts for the preparation and response to terrorist 

attacks and other emergencies; DOD and VA incurred obligations related 

to recruiting; DOI incurred obligations related to its park services, Indian 

affairs, and fish and wildlife; and Treasury incurred obligations related to 

tax communications and the sales and marketing of its coins. Several 

departments contracted for similar types of work activities, including the 

planning and implementation of awareness campaigns, creative 

advertising and placement, the design and marketing of consumer 

products and services, the production and placement of audiovisual 

support materials, the planning and implementation of communications 

strategies, and marketing to various target audiences. 

Detailed information regarding our objectives is contained in a series of 

tables within the appendixes, as follows: Appendix II contains the 

combined results for all seven departments; appendixes III-IX contain 

department-specific results, including a listing of all media contracts by 

Page 3 GAO-06-305 Media Contracts 
department entity.5

 We provided a draft of this report to the seven 

departments for comment. The departments generally concurred with the 

information provided in the report. We incorporated technical comments 

as appropriate from DOD, DHS, and DOI. In addition, we received formal 

comments from DOI, which are contained in appendix X. 

Background To clarify the terminology used in the questionnaire and report, we 

provide a glossary of key terms. 

Glossary of Terms Types of firms: 

•	 Public relations firms are primarily engaged in designing and 

implementing campaigns to promote the interest and image of their 

clients (includes lobbying and political or public relations consulting) 

•	 Advertising agencies are primarily engaged in creating advertising 

campaigns and placing such advertisements in the media. These 

agencies are organized to provide a full range of services, including 

advice, creative services, account management, production of 

advertising material, and media planning and buying. 

•	 Media organizations create content or acquire the right to distribute 

content through various outlets, such as radio, television, newspapers, 

and magazines, and provide that content to the public. 

We use the term “primarily” in these above definitions, since public 

relations firms and advertising agencies may at times engage in work that 

varies somewhat from these definitions. 

Types of awards: 

•	 Competed: when an agency uses full and open competition to fulfill a 

requirement, or when an agency uses a statutory exception to full and 

open competition but receives more than one offer. 

5

 In reviewing the contract obligation data for each of the three years, a blank will 

sometimes be indicated. This means that either there were no financial obligations incurred 

for that year, or the respondent did not know or did not report the obligations for that year. 

Page 4 	 GAO-06-305 Media Contracts 
•	 Not competed: when an agency makes a sole-source award or uses a 

statutory exception to full and open competition but receives only one 

offer. 

•	 Follow-on to competed action: when an agency has authority to 

continue a previously competed contract. 

•	 Not available for competition: when there is no opportunity for 

competition (e.g., certain utilities contracts) or when a statute 

authorizes or requires contracting with a designated source (e.g., solesource awards under the Small Disadvantaged Business Development 

program). 

Agency Comments We provided a draft of this report to the seven participating departments-- 

DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments generally 

and Our Evaluation concurred with the information provided in the report. We incorporated 

technical comments from DHS, DOD, and DOI. 

One department, DOI, provided formal comments, which are contained in 

appendix X. DOI officials stated that they did not believe that certain 

contracts included in our report fall within our definitions of public 

relations firms, advertising agencies, and media organizations. Specifically, 

•	 DOI does not believe the production of National Park Service visitor 

center materials, or certain training programs, falls within the scope of 

our review. 

•	 DOI recommended that we clarify the purposes of contracts sought so 

as to make a determination as to whether these particular types of 

visitor center materials and training programs should be included in 

this report. 

•	 DOI also stated that media efforts related to National Park Service 

visitor center films, multimedia presentations, and exhibits should not 

be included in the report as they do not, in DOI’s view, fall within our 

definition of public relations firms, advertising agencies, and media 

organizations. 

As part of our scope of work, we asked departments to provide all 

contracts with public relations firms, advertising agencies, media 

organizations, and individual members of the media, regardless of the type 

Page 5 	 GAO-06-305 Media Contracts 
of activity conducted within these categories. We did not ask departments 

to limit the contracts they reported on to any specific types of activities. 

In addition, DOI stated that we were particularly seeking information on 

contracts with parties who might be presenting government information 

without acknowledging its source. This was not the case. As stated above, 

we sought to obtain information on all contracts with public relations 

firms, advertising agencies, media organizations, and individual members 

of the media. 

As we agreed with your office, unless you publicly announce the contents 

of this report earlier, we plan no further distribution of it until 30 days 

from the date of this letter. We then plan to provide copies of this report to 

the Secretaries of each department. Copies of this report will also be made 

available to others upon request. In addition, this report will be available 

at no charge on GAO’s Web site at http://www.gao.gov. 

If you or your staff have any questions about this report, please contact me 

at (202) 512-4636 or jonespl@gao.gov. Contact points for our Offices of 

Congressional Relations and Public Affairs may be found on the last page 

of this report. GAO staff that made major contributions to this report are 

indicated in appendix XI. 

Paul L. Jones 

Director, Homeland Security 

and Justice Issues 

Page 6 GAO-06-305 Media Contracts 
List of Requesters 

The Honorable Nancy Pelosi 

Democratic Leader 

House of Representatives 

The Honorable Henry A. Waxman 

Ranking Minority Member 

Committee on Government Reform 

House of Representatives 

The Honorable George Miller 

Ranking Minority Member 

Committee on Education and the Workforce 

House of Representatives 

The Honorable David R. Obey 

Ranking Minority Member 

Committee on Appropriations 

House of Representatives 

The Honorable Elijah E. Cummings 

Ranking Minority Member 

Subcommittee on Criminal Justice, Drug Policy 

and Human Resources 

Committee on Government Reform 

House of Representatives 

The Honorable John D. Dingell 

Ranking Minority Member 

Committee on Energy and Commerce 

House of Representatives 

The Honorable Louise McIntosh Slaughter 

Ranking Minority Member 

Committee on Rules 

House of Representatives 

The Honorable Bennie G. Thompson 

Ranking Minority Member 

Committee on Homeland Security 

House of Representatives 

Page 7 GAO-06-305 Media Contracts 
The Honorable Gary L. Ackerman 

Ranking Minority Member 

Subcommittee on the Middle East and Central Asia 

Committee on International Relations 

House of Representatives 

Page 8 GAO-06-305 Media Contracts 
Appendix I: Objectives, Scope, and Appendix I: Objectives, Scope, and Methodology 

Methodology 

On the basis of the 2003 FPDS reports, we selected for participation in our 

survey the seven departments that accounted for almost 100 percent of the 

federal obligated dollars for public relations and advertising activities. We 

used FPDS to select these departments because it (1) is the only 

governmentwide database of contract obligations and (2) provides 

contract information on public relations and advertising obligations. While 

we have reported that FPDS has limitations related to timely and accurate 

data,1

 it was sufficient for our purposes because our selection process did 

not require us to analyze departmental contract data with a high level of 

precision. 

To ascertain department contracts and their obligations during fiscal years 

2003-2005 (through the second quarter), we first researched the 

departments to determine their organizational structure and to identify all 

major department entities. In particular, we searched for entities 

containing media, public affairs, and public relations offices, as these 

offices may have been directly involved in media contract activities. We 

developed a questionnaire that covered the information in our objectives 

and distributed it by e-mail to a study coordinator within each of the seven 

departments. The coordinator, in collaboration with other knowledgeable 

individuals within the department, took responsibility for distributing the 

electronic questionnaire to entities within the department that we 

identified in our research, as well as other entities thought to have been 

involved in media contracting. If the coordinator did not distribute a 

questionnaire to one or more of the entities we identified, the coordinator 

was asked to provide an explanation. We did not independently verify that 

the department reached all entities involved in media contracting. 

Department entities were instructed to complete a separate questionnaire 

for each media contract for which obligations were incurred for fiscal 

years 2003-2005 (end of second quarter of 2005). In the event that an entity 

was not involved in any media contract obligations during this period, the 

screening portion of the returned questionnaire reflected that status. All 

completed entity questionnaires were submitted through the study 

coordinator to us. Additionally, in response to our questionnaire, DOD’s 

Army Contracting Agency provided us—in lieu of the questionnaire 

1

 GAO, Reliability of Federal Procurement Data, GAO-04-295R (Washington, D.C.: Dec. 30, 

2003); GAO, Improvements Needed to the Federal Procurement Data System-Next 

Generation, GAO-05-960R (Washington, D.C.: Sept. 27, 2005). The General Services 

Administration is working to correct problems in FPDS by developing a more rigorous 

process of agency certification of the accuracy and completeness of FPDS data. 

Page 9 GAO-06-305 Media Contracts 
Appendix I: Objectives, Scope, and 

Methodology 

itself—a data file containing contract information on domestic and 

international Army installations doing media-related work. 

The information received was based upon self-report questionnaires. We 

did not independently review department contract files to ascertain the 

accuracy of the information provided. However, we took all appropriate 

means to ensure that the data entered into our computer system were 

entered accurately, that there was no inappropriate modification or 

deletion of the data, and that all computer processing performed was 

conducted in a reasonably accurate, complete, and consistent manner. 

This included verification of the data entry process and conducting 

internal logic checks of the information for inconsistencies, inappropriate 

reporting, and missing information. Where necessary, we followed up by 

contacting the respondent completing the questionnaire. All computer 

programs were double-checked, and all computer results were compared 

against the information provided in the accompanying tables. There are no 

known accurate governmentwide contract databases with which to 

compare questionnaire obligation responses. A draft of this report was 

submitted to each department for comment. Furthermore, it was beyond 

the scope of our review to assess whether agencies followed procurement 

regulations in awarding contracts. We conducted our work from May 2005 

through November 2005 in accordance with generally accepted 

government auditing standards. 

Page 10 GAO-06-305 Media Contracts 
Appendix II: Contracts with the Media: 

Summary of Departments, Fiscal Years Appendix II: Contracts with the Media: 2003-2005 

Summary of Departments, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), 

Commerce, Defense, Health and Human Services, Homeland Security, 

the Interior, the Treasury, and Veterans Affairs reported 343 media 

contracts, with obligations totaling about $1.6 billion. 

•	 As shown in table 1, the 343 media contracts consisted of 137 contracts 

with advertising agencies, with obligations of $1,401,816,961; 54 

contracts with public relations firms, with obligations of $196,928,916; 

131 contracts with media organizations, with obligations of $15,345,418; 

and 8 contracts with individual members of the media, with obligations 

of $90,340. For the remaining 13 media contracts (4 percent), 

departments did not provide information on the type of firm to which 

the contract was awarded. 

•	 As shown in table 2, of the 343 contracts reported, a total of 263 

contracts (77 percent) were competed, 69 (20 percent) were 

noncompeted, 7 (2 percent) were not available for competition, and 4 

(1 percent) were follow-on to competed action. 

•	 As shown in table 2, competed contracts had obligations of 

$1,495,481,136 (92 percent), noncompeted contracts had obligations of 

$49,293,524 (3 percent), not available for competition contracts had 

obligations of $659,636 (less than 1 percent), and follow-on to 

competed action contracts had obligations of $73,436,470 (5 percent). 

•	 A more detailed description of the department contracts with media 

vendors is provided in the following department-specific appendixes. 

Page 11 	 GAO-06-305 Media Contracts 
Appendix II: Contracts with the Media: 

Summary of Departments, Fiscal Years 

2003-2005 

Table 1: Number of Contracts and Incurred Obligations, by Type of Firm, Fiscal Years 2003-2005 for All Seven Departments 

Combined 

Obligations incurred 


2003 


Type of Number of 

firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

 Total contracts Total contracts Total contracts 

Advertising agency $507,907,063 72 $535,613,861 59 $358,296,037 44 $1,401,816,961 

Public relations firm 104,092,030 30 44,096,624 37 48,740,362 18 196,928,916 

Media organization 4,906,524 70 7,312,698 86 3,126,196 53 15,345,418 

Individual member of 

the media 3,565 2 20,700 5 66,075 4 90,340 

Missing firm data 917,912 6 1,910,099 10 1,861,020 4 4,689,031 

Total $617,827,094 180 $588,953,982 197 $412,089,690 124 $1,618,870,766 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Table 2: Number of Contracts and Incurred Obligations, by Type of Award, for Fiscal Years 2003-2005 for All Seven 

Departments Combined 

Obligations incurred 2003 

Type of Number of 

firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

 Total contracts Total contracts Total contracts 

Competed $561,299,366 132 $565,443,846 143 $368,737,924 91 1,495,481,136 

Follow-on to 

competed action 51,894,232 2 5,631,194 3 15,911,044 2 73,436,470 

Not competed 4,478,616 39 17,571,680 44 27,243,228 26 49,293,524 

Not available for 

competition 154,880 7 307,262 7 197,494 5 659,636 

Total $617,827,094 180 $588,953,982 197 $412,089,690 125 $1,618,870,766 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 12 GAO-06-305 Media Contracts 

137 

54 

131 

8 

13 

343 

263 

4 

69 

7 

343 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years Appendix III: Contracts with the Media: 2003-2005 

Department of Commerce, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of Commerce reported 32 contracts with obligations 

totaling about $21 million. 

•	 As shown in table 3, the 32 contracts consisted of 10 contracts with 

public relations firms, with obligations of $19,591,152; 20 contracts 

with media organizations, with obligations of $1,733,650; and 2 

contracts with advertising firms, with obligations of $124,985. There 

were no reported contracts with individual members of the media. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 4. 

Table 3:. Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Commerce 

Obligations incurred 


2003 


Type of Number of 

firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

Total contracts Total contracts Total contracts 

Advertising agency 	 0 0 $124,985 2 0 0 $124,985 

Public relations firm $395,703 3 7,595,449 8 $11,600,000 2 19,591,152 

Media organization 554,690 7 703,872 14 475,088 9 1,733,650 

Individual member of the 

media 0 0 0 0 0 0 0 0 

Missing firm data	 0 0 0 0 0 0 0 0 

Total	 $950,393 10 $8,424,306 24 $12,075,088 11 $21,449,787 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 13 	 GAO-06-305 Media Contracts 

2 

10 

20 

32 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Table 4: Media Contracts Reported by the Department of Commerce for Fiscal Years 2003-2005 

Entity 

Contract name 

and number 

Purpose and scope of 

work 

Method used 

in awarding 

prime 

contract 

Type of 

firm/individual 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

BEA Development of 

Strategic 

Communication 

Plan 

2003—GS-23F0117K 

Develop an overall 

communications plan for 

the agency to help 

increase its profile among 

public data suppliers and 

users and create a 

consistent image for the 

organization. 

Competed Public relations 

firm 

$40,667 $97,158 0 $137,825 

BEA Improvements to 

Internal Web Site 

2004—purchase 

card order 

Provide support for the 

informal testing of the 

current bureau services 

intranet site and the 

proposed redesign of that 

site, including informal 

usability testing of the 

proposed redesign. 

Competed Public relations 

firm 

0 $5,000 0 $5,000 

BEA Improvements to Implement improvements Competed Public relations 0 $8,900 0 $8,900 

Organizational to the bureau newsletter, firm 

Newsletter including the provision of 

2004—purchase 

card order 

assistance and best 

solutions to enhance 

readership, revamp 

content, streamline the 

production process, and 

redesign the look. 

BEA Support BEA's Improve and support the Competed Public relations $80,200 $80,200 

Annual bureau’s annual firm 

Conference conference exhibit 

Exhibit Program program. This includes 

2004— 

GS23F0119P 

understanding how to 

conduct evaluations, 

identifying new booth 

designs and formats, 

acquiring updated exhibit 

components and 

equipment, performing 

logistics planning, and 

providing appropriate 

warehousing. 

Page 14 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

Census Benchmark Conduct a benchmark Not competed Public relations 0 $10,000 0 $10,000 

Bureau Analysis of 2002- media analysis of news firm 

2003 ACS Media articles from January 2002 

Coverage through mid-October 2003 

that referenced the 2004—YA1323-

03-SE-0448— 	 ”American Community 


Survey” in the text or 


headline, to determine the 


effectiveness of the 


Census Bureau 


communications efforts. 


Census Broadcast 

Bureau Distribution 

Services 

2003—43-YABC372369 

2004—YA1323-

04-SE-0393 

Distribute Census Bureau Not competed Media $97,500 $66,000 0 $163,500 

video news releases organization 

(VNRs) that demonstrate 

the everyday use of census 

data, thereby encouraging 

the public to respond to the 

census and its surveys. 

This includes developing a 

list of appropriate local, 

cable, and national TV 

stations; developing the 

pitch and script; and 

monitoring satellite pickup. 

Census Broadcast 

Bureau Distribution 

Services 

2003—43-YABC372360 

2004—YA1323-

04-SE-0412 

Distribute Census Bureau 

video news releases that 

demonstrate the everyday 

use of census data, 

thereby encouraging the 

public to respond to the 

census and its surveys. 

This includes developing a 

list of appropriate local, 

cable, and national TV 

stations; developing the 

pitch and script; monitoring 

satellite pickup; and writing 

a final evaluation report. 

Not competed Media $56,000 $8,400 0 $64,400 

organization 

Census Broadcast Supplement efforts of the Not competed Media $35,000 $6,000 0 $41,000 

Bureau Distribution Census Bureau to provide organization 

Services radio stations with 

2003—43-YABC372361 

opportunities to conduct 

interviews with senior staff 

and subject area 

2004—YA1323- specialists about the 

04-SE-0398 release of census data, 

especially for media events 

held outside Census 

Bureau facilities. 

Page 15 	 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Method used 

in awarding Obligations incurred 

Contract name Purpose and scope of prime Type of Obligation 

Entity and number work contract firm/individual 2003 2004 2005 total 

Census Broadcast News Assist the Census Bureau Competed Media 0 $60,000 0 $60,000 

Bureau Release in the production, pitching, organization 

Production and distribution, monitoring and 

Distribution analyzing the pick-up, of 

2004—YA1323-

04-NC-0688 

video news releases in 

both English and Spanish. 

Census Media Training Conduct media training, as Competed Public relations 0 $32,111 0 $32,111 

Bureau 2004—YA1323-

03-SE-0477 

2005—YA1323-

needed, for Census 

Bureau senior staff and 

subject area specialists on 

how to be an effective 

firm 

03-SE-0477 government spokesperson 

during a media interview. A 

key component of each 

training session will be 

message development and 

delivery. 

Census Media Training Conduct one-day training Competed Public relations $7,441 0 0 $7,441 

Bureau 2003—YA1323-

03-SE-0318 

workshops for selected 

Census Bureau Regional 

Office and Local Census 

firm 

office managers engaged 

in the 2004 Census Test in 

New York City who are 

designated as media 

spokespersons. 

Census Profile America Provide radio stations with Not competed Media $31,250 $31,400 $15,500 $78,150 

Bureau Daily Radio prerecorded Census organization 

Features Bureau data facts and 

2003—YA1323-

03-SE-0102 

2004—YA1323-

04-SE-0391 

figures for use as 

interesting airtime factoids, 

draft the script for each day 

of the month, provide 

English narration talent for 

2005—YA1323- features recorded daily and 

05-SE-0239 distributed monthly to 

profile America. 

Page 16 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

Census Promoting the 

Bureau 2004 Overseas 

Enumeration Test 

2003—43-YA-BC377889 

2004—43-YA-BC377889 

Inform U.S. citizens 

residing in France, Mexico 

and Kuwait about the 

Census Bureau 2004 

Overseas Enumeration 

Test, to make them aware 

of the options for 

participating in the test, 

and to encourage their 

participation. Conduct the 

necessary research, 

provide campaign 

materials, conduct thirdparty and media outreach, 

and conduct evaluation of 

the outreach. 

Competed Public relations $347,595 $1,362,080 0 $1,709,675 

firm 

MBDA Asian Fortune 

Enterprise 

2003—30830 

Advertise in the publication 

for Minority Enterprise 

Development (MED) Week 

Conference. 

Not competed Media 

organization 

$2,030 $2,460 0 $4,490 

MBDA Minority 

Enterprise 

Advocate 

Magazine 

2004—1279 

Advertise in the publication 

for Minority Enterprise 

Development Week 

Conference. 

Not competed Media 

organization 

$3,315 0 $3,315 

MBDA TIYM Publishing 

Co., Inc 

2004—148C 

2005—2005-1057 

Advertise in three yearbook 

publications (Hispanic, 

African-American, and 

Asian) for Minority 

Enterprise Development 

Week Conference. 

Not competed Media 

organization 

$20,350 $10,000 $30,350 

NOAA A-73 Killer Whale 

Rescue 

Project/National 

Promotion 

2003—CPTV 

Invoice 

Submission and promotion 

costs within the National 

Public Television Network 

for the documentary: 

”Orphan Orca-Saving 

Springer.” 

Not competed Media 

organization 

$12,910 0 0 $12,910 

Page 17 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

NOAA 	 Be Whale Wise 

Campaign 

2005— 

NFFKAE50-5-

00027 

Purchase billboard 

advertising space for the 

Be Whale Wise awareness 

campaign in Settle and 

Tacoma. Heighten 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Competed Media 0 0 $35,300 $35,300 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2004— 

NFFKAE50-4-

00015-02 

Develop billboard ads and 

purchase billboard 

advertising space for the 

Be Whale Wise awareness 

campaign in Seattle and 

Tacoma. Heighten the 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Not competed Media 0 $21,025 0 $21,025 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2005— 

NFFKAE50-5-

00024 

Purchase bus advertising 

space for the Be Wise 

awareness campaign in the 

King County Metro Area. 

Heighten the awareness of 

recreational boaters of the 

danger of their activities to 

marine mammals in the 

Puget Sound area and the 

civil penalties for violation 

of laws designed to protect 

marine mammals. 

Not competed Media 0 0 $11,246 $11,246 

organization 

Page 18 	 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

NOAA 	 Be Whale Wise 

Campaign 

2004— 

NFKAE50400024 

Purchase radio airtime for 

advertising for the Be 

Whale Wise awareness 

campaign in Seattle. 

Heighten the awareness of 

recreational boaters of the 

dangers of their activities to 

marine mammals in the 

Puget Sound area and the 

civil penalties for violation 

of laws designed to protect 

marine mammals. 

Not competed Media 0 $10,695 0 $10,695 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2005— 

NFFKAE50-5-

00023 

Produce radio advertising 

and purchase airtime for 

the Be Whale Wise 

awareness campaign in 

Seattle. Heighten the 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Not competed Media 0 0 $10,512 $10,512 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2004—NFKAE50-

4-0023 

Purchase bus advertising 

space for the Be Whale 

Wise awareness campaign 

in the King County Metro 

Area. Heighten the 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Not competed Media 0 $9,000 0 $9,000 

organization 

Page 19 	 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

NOAA 	 Be Whale Wise 

Campaign 

2004—NFKAE50-

4-0025 

Purchase theater 

advertising space for the 

Be Whale Wise awareness 

campaign in the Puget 

Sound Region. Heighten 

the awareness of 

recreational boaters of the 

dangers of their activities to 

marine mammals in the 

Puget Sound area and the 

civil penalties for violation 

of laws designed to protect 

marine mammals. 

Not competed Media 0 $8,280 0 $8,280 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2005— 

NFFKAE50-5-

00028 

Purchase radio airtime for 

the Be Whale Wise 

awareness campaign in 

Seattle. Heighten the 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Not competed Media 0 0 $6,480 $6,480 

organization 

NOAA 	 Be Whale Wise 

Campaign 

2005— 

NFFKAE50-5-

00025 

Purchase billboard 

advertising space for the 

Be Whale Wise awareness 

campaign in Seattle and 

Tacoma. Heighten the 

awareness of recreational 

boaters of the dangers of 

their activities to marine 

mammals in the Puget 

Sound area and the civil 

penalties for violation of 

laws designed to protect 

marine mammals. 

Not competed Media 0 0 $3,550 $3,550 

organization 

Page 20 	 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Method used 

in awarding Obligations incurred 

Contract name Purpose and scope of prime Type of Obligation 

Entity and number work contract firm/individual 2003 2004 2005 total 

NOAA Graphic Design, Produce print ads to inform Competed Advertising 0 $24,990 0 $24,990 

Print Production the public of a proposal to agency 

and Distribution designate the 

Services Northwestern Hawaiian 

2004—NCND6000-4-109 

Islands a national marine 

sanctuary, and to inform 

the public of opportunities 

for participation in the 

designation process. 

Develop copy and design 

of ads to be disseminated 

through the print media. 

NOAA NOAA Video Educate the public about Competed Media $320,000 $450,000 $360,000 $1,130,000 

Specials on The NOAA environmental organization 

Weather Channel science and its operation. 

2003—DG1330-

02-CQ-0031 

2004—DG1330-

02-CQ-0031 

2005—DG1330-

02-CQ-0031 

NOAA Name not Produce a series of spots Not competed Media 0 $6,947 $22,500 $29,447 

available as part of the campaign to organization 

2004— 

AB133F04SE081 

6 

2005— 

AB133F04SE081 

6 

raise public awareness of 

protected species under 

the Endangered Species 

Act. The spots are 

designed to educate the 

public-at-large, the fishing 

community, and interested 

parties about regulations 

and requirements, 

including the proper use of 

recreational fishing gear, 

fisheries management, and 

protected species biology. 

NOAA Public Outreach Motivate broad, informed Competed Advertising 0 $99,995 0 $99,995 

and public participation in the agency 

Communications: process to designate the 

Broadcast Northwestern Hawaiian 

Production and Islands Coral Reef 

Distribution Ecosystem as a national 

Services marine sanctuary. This 

2004—NCND6000-4-108 

includes producing radio 

and TV public service 

announcements (PSAs) 

and ads. 

Page 21 GAO-06-305 Media Contracts 
Appendix III: Contracts with the Media: 

Department of Commerce, Fiscal Years 

2003-2005 

Contract name Purpose and scope of 

Entity and number work 

Method used 

in awarding Obligations incurred 

prime Type of Obligation 

contract firm/individual 2003 2004 2005 total 

Office of 

Travel 

and 

Tourism 

Industries 

International 

Travel and 

Tourism 

Promotion 

Campaign 

2004-

GS23F0273N/DG 

135004BR0001 

2005— 

GS23F0273N/DG 

135004BR0001 

Increase international 

travel and tourism to the 

United States from 

international markets. 

Develop and implement an 

integrated advertising, 

marketing and public 

relations campaign, 

together with a cooperative 

marketing program (in the 

United Kingdom and in 

Japan) to raise awareness 

of the United States as a 

travel destination and to 

motivate the purchase of 

travel services. The 

contractor shall also 

undertake the 

measurement of the 

program's effectiveness. 

Competed Public relations 0 $6,000,000 $9,600,000 $15,600,000 

firm 

U.S. Small Business IP 

Patent Educational 

and Outreach 

Trademark Campaign 

Office 2005—GS-23F0130M 

Educate businesses about 

the international 

importance of intellectual 

property protection and the 

threats of counterfeiting 

and piracy. Conduct a 

survey of small businesses 

and assess the results. 

Use the results to craft a 

media and educational 

campaign, create printed 

materials, design a Web 

site, conduct media 

outreach activities, and 

assist in planning and 

conducting intellectual 

property seminars. 

Competed Public relations 0 0 $2,000,000 $2,000,000 

firm 

Total $950,303 $8,424,306 $12,075,088 $21,449,787 

Source: GAO analysis of data submitted by departments. 

BEA = Bureau of Economic Analysis 

MBDA = Minority Business Development Agency 

NOAA = National Oceanic and Atmospheric Administration 

Page 22 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media:

Department of Defense, Fiscal Years Appendix IV: Contracts with the Media: 2003-2005 

Department of Defense, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of Defense reported 152 contracts with obligations totaling 

about $1.1 billion. 

•	 As shown in table 5, the 152 contracts consisted of 110 contracts with 

advertising agencies, with obligations of $1,095,553,853; 28 contracts 

with media organizations, with obligations of $976,626; 4 contracts with 

public relations firms, with obligations of $3,694,798. There were no 

reported contracts with individual members of the media. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 6. 

Table 5: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Defense 

Obligations incurred Obligations incurred 

2003 2004 Obligations incurred 2005 Obligation total 

Type of Number of Number of Number of Number of 

firm/individual Total contracts Total contracts Total contracts Total contracts 

Advertising agency $412,822,284 56 $395,350,253 37 $287,381,316 34 $1,095,553,853 

Public relations firm 0 0 1,942,074 2 1,752,724 3 3,694,798 

Media organization 297,619 14 88,596 11 590,411 12 976,626 

Individual member of 

the media 0 0 0 0 0 0 0 0 

Missing firm data 891,412 3 1,905,099 8 1,861,020 4 4,657,531 

Total	 $414,011,315 73 $399,286,022 58 $291,585,471 53 $1,104,882,808 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 23 	 GAO-06-305 Media Contracts 

110 

4 

28 

10 

152 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Table 6: Media Contracts Reported by the Department of Defense for Fiscal Years 2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-Q-0532 

For gateway 

promotion 

program, 

develop concept, 

name the 

program, 

develop logo, 

prepare 

brochure, 

conduct Web site 

development, do 

photo shoots, 

and prepare and 

edit versions of a 

promotional 

video. 

Competed Media 

organization 

$418,500 $418,500 

Air Force Name not 

available 

2004—F41999-

04-F-0391 

For promotional 

book, produce 

show calendar 

and program, 

and print five 

sets of 25,000 

programs, to be 

delivered to 

Lackland Air 

Force Base. 

Competed Advertising 

agency 

$56,455 $56,455 

Air Force Name not 

available 

2003—F41999-

03-P-0272 

Ad placement for 

ITT and 

membership 

partnering ads. 

Competed Media 

organization 

$100,861 $100,861 

Air Force Name not 

available 

2003—F41999-

03-P-0035 

For corporate 

PRISM survey 

materials, print 

and provide 

surveys and 

envelopes. 

Competed Advertising 

agency 

$99,447 $99,447 

Air Force Name not 

available 

2005—F41999-

05-F-0019 

Placement of 

recruitment 

newspaper ads. 

Competed Media 

organization 

$88,953 $88,953 

Page 24 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2005—F41999-

05-F-0097 

For club card 

membership 

promotion, 

conduct art 

direction, 

copywriting, copy 

editing, computer 

production, 

prepress, 

account 

services, 

proofing, and 

courier service. 

Competed Advertising 

agency 

$86,070 $86,070 

Air Force Name not 

available 

2003—F41999-

03-P-0126 

Ad placement for 

leisure travel 

ads. 

Competed Media 

organization 

$59,064 $59,064 

Air Force Name not 

available 

2004—F41999-

04-F-0450 

Photography and 

promotional 

poster materials. 

Competed Advertising 

agency 

$48,135 $9,925 $58,060 

2005—F41999-

04-F-0450 

Air Force Name not 

available 

2003—F41999-

03-F-0137 

For tour 

commemorative 

program, print 

and produce 

programs, 

including graphic 

design, photo 

scans, and 

boxing for 

shipping. 

Competed Advertising 

agency 

$55,144 $55,144 

Air Force Name not 

available 

2004—F41999-

04-F-0482 

Provide Football 

Frenzy 

promotion 

materials for 

clubs. 

Competed Advertising 

agency 

$51,170 $51,170 

Air Force Name not 

available 

2003—F41999-

03-F-0374 

Provide Football 

Frenzy 

promotion 

materials for 

clubs. 

Competed Advertising 

agency 

$49,389 $49,389 

Page 25 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-F-0571 

Ad placement of 

program ads. 

Competed Media 

organization 

$48,510 $48,510 

Air Force Name not 

available 

2004—F41999-

04-F-0208 

To attract 

potential 

sponsors, 

design, produce, 

and print a 

sponsorship 

book for 

marketing/promo 

tional package. 

Competed Advertising 

agency 

$24,000 $24,000 

Air Force Name not 

available 

2005—F41999-

05-F-0330 

For scheduled 

tour, conduct 

design, photos, 

print, and 

program 

revisions of 

calendar, 

schedule, and 

program. 

Competed Advertising 

agency 

$45,798 $45,798 

Air Force Name not 

available 

2005—F41999-

05-F-0311 

For Stars and 

Strikes bowling, 

provide 

promotional 

items. 

Competed Advertising 

agency 

. . $40,995 $40,995 

Air Force Name not 

available 

2005—F41999-

05-f-0276 

For market 

conference/plann 

ing, create 

concepts, 

design, layouts, 

and graphics; 

provide rental 

equipment, 

photographer/vid 

eographer 

services, and 

account 

management/ev 

ent coordination. 

Competed Advertising 

agency 

$40,264 $40,264 

Air Force Name not 

available 

2004—F41999-

04-0250 

Video 

sponsorship. 

Competed Media 

organization 

$39,405 $39,405 

Page 26 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2005—F41999-

05-F-0329 

Newspaper ad 

placement for 

the Stars and 

Strikes bowling 

campaign. 

Competed Media 

organization 

$33,634 $33,634 

Air Force Name not 

available 

2004—F41999-

04-P-0122 

Print collateral 

materials (i.e., 

posters, 

brochures, 

banners, 

binders) for 

Telling the 

Services’ Story. 

Competed Advertising 

agency 

$32,032 $32,032 

Air Force Name not 

available 

2004—F41999-

04-F-0749 

Print collateral 

materials for 

Football Frenzy 

club promotion. 

Competed Advertising 

agency 

$32,024 $32,024 

Air Force Name not 

available 

2004—F41999-

04-F-0455 

Print collateral 

materials for 

Football Frenzy 

club promotion. 

Competed Advertising 

agency 

$32,024 $32,024 

Air Force Name not 

available 

2003—F41999-

03-P-0235 

Print, package, 

and provide 

Football Frenzy 

promotional 

materials. 

Competed Advertising 

agency 

$31,418 $31,418 

Air Force Name not 

available 

2004—F41999-

04-F-0265 

Promotional 

items for Stars 

and Strikes 

bowling program. 

Competed Advertising 

agency 

$30,344 $30,344 

Air Force Name not 

available 

2004—F41999-

04-F-0413 

Design, 

implementation, 

production, and 

printing of 

different 

prototypes for 

commercial 

sponsorship 

effort. 

Competed Advertising 

agency 

. $29,408 $29,408 

Page 27 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-F-0408 

Produce 

collateral 

materials for Air 

Force 

Club 

Membership 

Drive. 

Competed Advertising 

agency 

$29,087 $29,087 

Air Force Name not 

available 

2003—F41999-

03-F-0491 

Promotional 

materials for 

Bowl by Mail, 

Read by Mail, 

and Space 

Camp (including 

brochures, 

banners, graphic 

design, printing, 

and packaging). 

Competed Advertising 

agency 

$28,026 $28,026 

Air Force Name not 

available 

2004—F41999-

04-F-0713 

Provide creative 

direction and 

production of 

posters for 

Outdoor 

Recreation 

Awareness 

Program. 

Competed Advertising 

agency 

$14,010 $14,010 

Air Force Name not 

available 

2004—F1999-04-

F-0335 

Media buys of 

newspaper 

advertisements 

to promote Stars 

and Strikes 

bowling. 

Competed Media 

organization 

$27,876 $27,876 

Air Force Name not 

available 

2003—F41999-

03-F-0570 

Ad placement for 

Aero Club 

Program. 

Competed Media 

organization 

$27,817 $27,817 

Page 28 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

awarding 	 firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Air Force 	 Name not 

available 

2005—F41999-

05-F-0022 

Create campaign 

for Armed 

Forces 

Entertainment 

(AFE) Branding 

Plan, including 

development and 

image for AFE, 

graphics for 

collateral 

materials, Web 

concept content, 

media plan, and 

public relations/ 

publicity 

recommendations. 

Competed Advertising $25,650 $25,650 

agency 

Air Force Name not 

available 

2004—F41999-

04-F-0724 

Provide vinyl 

logo lettering 

decals as part of 

the Telling the 

Services’ Story. 

Competed $23,490 $23,490 

Air Force Name not 

available 

2004—F41999-

04-F-0190 

Creative 

concept, design, 

and printing of 

different banners 

for club 

promotion and 

membership 

acquisition. 

Competed Advertising 

agency 

$23,219 $23,219 

Air Force Name not 

available 

2003—F41999-

03-F-0550 

Program 

promotional 

items (including 

provision, 

packaging, and 

shipping of ticket 

folios). 

Competed Advertising 

agency 

$22,501 $22,501 

Air Force Name not 

available 

2004—F41999-

04-F-0039 

Design, 

production and 

print coordination 

of brochure, mail 

stuffers, 

membership kits, 

and posters for 

membership 

acquisition 

program. 

Competed Advertising 

agency 

$22,224 $22,224 

Page 29 	 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-P-0259 

Ad placement for 

commercial 

sponsorship ads. 

Competed Media 

organization 

$19,992 $19,992 

Air Force Name not 

available 

2003—F41999-

03-P-0158 

Placement of 

bowling program 

NASCAR 

promotion ads. 

Competed Media 

organization 

$19,951 $19,951 

Air Force Name not 

available 

2004—F1999-04-

F-0400 

To promote club 

membership, 

provide concept 

development, 

theme name, 

posters, 

banners, and 

newspaper ads. 

Competed Advertising 

agency 

$19,705 $19,705 

Air Force Name not 

available 

2003—F41999-

03-F-0161 

Print and 

package posters, 

table tents, 

invitations, 

program inserts, 

and ads as tour 

promotional 

items. 

Competed Advertising 

agency 

$19,268 $19,268 

Air Force Name not 

available 

2003—F41999-

03-P-0003 

Provide 

embroidered 

caps as Football 

Frenzy 

promotional 

materials. 

Competed Advertising 

agency 

$18,750 $18,750 

Air Force Name not 

available 

2004—F41999-

04-F-0732 

Develop program 

items related to 

ticket and travel 

promotion. 

Competed Advertising 

agency 

$17,160 $17,160 

Air Force Name not 

available 

2004—F41999-

04-F-0195 

2005—F41999-

04-F-0195 

Design, produce, 

and print 

posters, 

brochures, and 

ads related 

toTelling the 

Services’ Story. 

Competed Advertising 

agency 

$8,425 $8,425 $16,850 

Page 30 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-0168 

Print collateral 

materials for 

Stars and Strikes 

promotion for 

bowling centers. 

Competed Advertising 

agency 

$16,248 $16,248 

Air Force Name not 

available 

2003—F41999-

03-F-0547 

Provide golf 

towel with 

embroidered 

design and golf 

tees with imprint 

as promotional 

items for Link Up 

2 Golf, Junior 

Golf Program. 

Competed Advertising 

agency 

$15,645 $15,645 

Air Force Name not 

available 

2003—F41999-

03-F-0529 

Provide cotton 

twill caps with 

embroidered 

logo, T-shirts 

with imprint, and 

write-in tags with 

imprint, as 

promotional 

items for Link Up 

2 Golf, Junior 

Golf Program. 

Competed Advertising 

agency 

$15,135 $15,135 

Air Force Name not 

available 

2005—F41999-

05-F-0020 

Produce concept 

and design for 

Football Frenzy 

promotional 

items. 

Competed Advertising 

agency 

$14,650 $14,650 

Air Force Name not 

available 

2004—F41999-

04-F-0413 

Printing of 

collateral 

material for tour 

promotional 

items. 

Competed Advertising 

agency 

$14,438 $14,438 

Air Force Name not 

available 

2005—F41999-

05-F-0038 

Placement of 

newspaper ads 

for Aero club 

promotion. 

Competed Media 

organization 

$13,685 $13,685 

Page 31 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-F-0388 

Material for 

Football Frenzy 

club promotion 

(including, 

element concept, 

design, 

production, and 

print coordination 

of ads, banners, 

and meeting and 

account 

management). 

Competed Advertising 

agency 

$13,650 $13,650 

Air Force Name not 

available 

2005—F41999-

05-F-0275 

Obtain primary 

photographic 

images for 

Armed Forces 

Entertainment 

Branding 

Campaign. 

Competed Advertising 

agency 

$12,500 $12,500 

Air Force Name not 

available 

2005—F41999-

05-F-0332 

Develop various 

promotional 

items for tour 

(including table 

tents, ad slicks, 

inserts, 

postcards, 

support package, 

computer 

toppers, vinyl 

banners, 

posters, and Tshirts). 

Competed Advertising 

agency 

$11,396 $11,396 

Air Force Name not 

available 

2003—F34650-

03-P-0054 

2004—FA8101-

04-M-0445 

Printing and 

distribution 

services related 

to the Oklahoma 

Choices 

magazine 

Not available 

for 

competition 

Media 

organization 

$3,500 $3,500 $3,500 $10,500 

2005—FA8101-

05-M-0349 

Page 32 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-P-0247 

Provide prize 

giveaways, such 

as cruises to 

Mediterranean 

and to 

Canada/New 

England for a 

program 

promotion. 

Competed Advertising 

agency 

$10,212 $10,212 

Air Force Name not 

available 

2003—F41999-

03-F-0392 

For a club 

membership 

promotional 

campaign, 

provide printing 

and production 

for posters, 

counter 

displays, 

banners, table 

tents, counter 

pads, and 

newspaper ads. 

Competed Advertising 

agency 

$10,197 $10,197 

Air Force Name not 

available 

2003—F41999-

03-P-0097 

Create six ads 

for a program. 

Competed Advertising 

agency 

$10,165 $10,165 

Air Force Name not 

available 

2003—F41999-

03-P-0133 

For the NASCAR 

Bowling 

Program, provide 

Coca-Cola 

logoed items, 

including: 

portable radios, 

victory T-shirts, 

hats, coolers, 

and Fast Lanes 

game pieces and 

NASCAR playing 

cards. 

Competed Advertising 

agency 

$10,152 $10,152 

Air Force Name not 

available 

2005—F41999-

05-P-0004 

Placement of Air 

Force 

Commercial 

Sponsorship 

ads. 

Competed Media 

organization 

$9,996 $9,996 

Page 33 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-F-0005— 

Printing of 

collateral 

material (i.e., 

information, 

ticket, and travel 

promotion 

materials) 

Competed Advertising 

agency 

$9,925 $9,925 

Air Force Name not 

available 

2003—F41999-

03-F-0248 

Material for 

Football Frenzy 

club promotion 

(including, 

element concept, 

design, 

production, and 

print coordination 

for logo, table 

tent, coaster, 

cocktail napkins, 

banner, and 

producing 

newspaper ad). 

Competed Advertising 

agency 

$9,800 $9,800 

Air Force Name not 

available 

2003—F41999-

03-F-0009— 

This includes 

certificates, 

stationery, 

letterhead, CD 

labels, return 

address cards, 

stage graphics 

panels. Printing 

for certificates, 

program shell, 

schedules and 

stationery. 

Provide talent 

contest 

promotional 

items. 

Competed Advertising 

agency 

$9,561 $9,561 

Air Force Name not 

available 

2004—F41999-

04-F-0108 

Provide 

promotional 

materials for 

tour. 

Competed Advertising 

agency 

$8,863 $8,863 

Page 34 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-P-0309 

 Provide Aero 

Club Program 

promotional 

items, including 

pop-up travel 

alarm clocks with 

logo and 

compass/key 

ring with logo. 

Competed Advertising 

agency 

$8,550 $8,550 

Air Force Name not 

available 

2003—F41999-

03-F-0003 

Develop program 

promotional 

items, including 

embroidering 

logo on provided 

materials (duffel 

bags, denim 

shirts, and zip 

ticket wallet). 

Competed Advertising 

agency 

$8,496 $8,496 

Air Force Name not 

available 

2005—F41999-

05-F-0279 

Provide link Up 2 

Golf Youth 

Program 

promotional 

items, including 

embroidering 

logo on golf 

towels, providing 

towels, tee 

packs, write-on 

tags, cotton twill 

caps, and Tshirts. 

Competed Advertising 

agency 

$8,421 $8,421 

Air Force Name not 

available 

2004—F41999-

04-0750 

Construct Aero 

Club promotion 

for “Be A Pilot,” 

including 

promotion 

elements 

concept, design, 

production, and 

print coordination 

of ads, posters, 

banners, and 

monitor toppers. 

Competed $7,995 $7,995 

Page 35 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-F-0544 

Provide sports 

photos for 

promotional 

items. 

Competed Advertising 

agency 

$7,958 $7,958 

Air Force Name not 

available 

2004—F41999-

04-F-0742 

Print awareness 

material for 

contract, Bolling 

Air Force Base. 

Competed Advertising 

agency 

$7,915 $7,915 

Customer 

awareness 

Bolling AFB. 

Air Force Name not 

available 

2005—F41999-

05-F-0017 

Place 

recruitment 

newspaper ads. 

Competed Media 

organization 

$7,573 $7,573 

Air Force Name not 

available 

2004—F41999-

04-P-0034 

Print collateral 

material for 

awareness of 

Sports and 

Fitness Athletic 

Program. 

Competed Advertising 

agency 

$7,148 $7,148 

Air Force Name not 

available 

2003—F41999-

03-F-0531 

Develop Sports 

and Fitness 

promotional 

items, including 

designing 

brochures for 

poster series. 

Competed Advertising 

agency 

$7,023 $7,023 

Air Force Name not 

available 

2005—F41999-

05-F-0307 

Production/printi 

ng of rubber 

counter mats. 

Purpose: Telling 

the Services’ 

Story 

promotional 

campaign. 

Competed Advertising 

agency 

$6,620 $6,620 

Page 36 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Air Force Name not Designing and Competed Advertising $6,527 $6,527 

available producing of agency 

display and 

2003—F41999-

03-F-0254 

photography 

services. 

This includes 

tour display. 

Air Force Name not Provide Aero Competed Advertising $6,295 $6,295 

available Club promotional agency 

materials, 

2003—F41999-

03-F-0498 

including 

designing, 

printing, and 

producing, for 

danglers, post 

cards, and trifold 

brochures; print 

coordination; 

provide finished 

files on CD, 

counter cards 

w/brochure 

holders, and 

stock photos. 

Air Force Name not 

available 

2005—F41999-

05-F-0149 

Develop UBU 

”To The Max” 

campaign 

promotional 

items, printing 

flyer and 

providing banner 

hardware. 

Competed Advertising 

agency 

$6,291 $6,291 

Air Force Name not 

available 

2003—F41999-

03-F-0523 

Provide Club 

Membership 

Campaign 

promotional 

materials, 

including card 

holder base, sign 

holder, and print 

and trim inserts. 

Competed Advertising 

agency 

$6,286 $6,286 

Air Force Name not 

available 

2003—F41999-

03-P-0306 

Place 

commercial 

sponsorship. 

Competed Media 

organization 

$6,114 $6,114 

Page 37 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-P-0265 

. 

Provide various 

items for annual 

conference, 

including 

advertisements 

package, and 

Annual 

Sponsorship 

Conference 

Workbook. 

Competed Media 

organization 

$6,070 $6,070 

Air Force Name not 

available 

2005—F41999-

05-P-0007 

2006 Air Force 

commercial 

sponsorship. 

Competed Media 

organization 

$6,070 $6,070 

Air Force Name not 

available 

2004—F41999-

04-F-0004 

Print collateral 

material for Aero 

Club promotion 

“Be a Pilot.” 

Competed Advertising 

agency 

$5,940 $5,940 

Air Force Name not 

available 

2003—F41999-

03-F-0527 

Develop Golf 4 

Kids Program 

promotional 

items, including 

designing and 

producing logo, 

counter card, 

and brochure. 

Competed Advertising 

agency 

$5,780 $5,780 

Air Force Name not 

available 

2004—F41999-

04-F-0162 

Develop items 

for the Stars and 

Strikes 

promotion for 

bowling centers, 

coordinating the 

design, 

production, and 

printing of all 

elements for 

promotion. 

Competed Advertising 

agency 

$5,653 $5,653 

Page 38 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-F-0557 

Design, edit, and 

produce trifold 

brochure and 

counter card; 

provide photo 

CD with images 

of teens 

graduating and 

attending school. 

Purpose: Club 

Scholarship 

Program 

promotional 

items 

Competed Advertising 

agency 

$5,492 $5,492 

Air Force Name not 

available 

2005—F41999-

05-P-0009 

Provide coffee 

mugs with logo 

imprinted on 

them: provide 

commercial 

sponsorship 

promotional 

items. 

Competed Advertising 

agency 

$5,476 $5,476 

Air Force Name not 

available 

2003—F41999-

03-P-0034 

Place 

commercial 

sponsorship ads 

Competed Media 

organization 

$5,426 $5,426 

Air Force Name not 

available 

2004—F41999-

04-Q-0532 

Design, edit, and 

produce a trifold 

brochure and 

counter card that 

will explain Club 

Scholarship 

Program. 

Competed Advertising 

agency 

$5,412 $5,412 

Page 39 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

awarding 	 firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Air Force 	 Name not 

available 

2005—F41999-

05-F-0296 

Develop Stars 

and Strikes 

bowling program 

promotional 

items at Bolling 

AFB. This 

includes 

designing, 

revising, 

producing, and 

printing 

danglers/counter 

cards, posters, 

table tents, 

banners, entry 

box header 

cards, punch 

cards, coupons, 

print ads, and 

prepromotional 

posters. 

Competed Advertising $5,100 $5,100 

agency 

Air Force Name not 

available 

Produce 

promotional 

materials. 

Competed Advertising 

agency 

$4,858 $4,858 

2004—F41999-

04-F-0570 

Air Force Name not 

available 

2003—F41999-

03-F-0543 

Produce Talent 

Contest 2003, 

promotional 

materials, 

including 

posters, flyers, 

and display 

graphics. 

Competed Advertising 

agency 

$4,805 $4,805 

Air Force Name not 

available 

2003—F41999-

03-F-0027 

Produce AF 

Sports program 

collateral 

materials, 

including poster 

and brochure. 

Competed Advertising 

agency 

$4,270 $4,270 

Air Force Name not 

available 

2005—F41999-

05-F-0016 

Hook Up 2 

Bolling AFB 

Promotion 

newspaper ads. 

Competed Media 

organization 

$4,188 $4,188 

Page 40 	 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-P-0295 

Produce 

commercial 

sponsorship 

promotional 

materials, 

including Post-it 

pads, mouse and 

mint holders, and 

pens. 

Competed Advertising 

agency 

$4,130 $4,130 

Air Force Name not 

available 

2005—F41999-

05-F-0271 

Design and 

produce 

danglers, 

counter displays, 

posters, and 

static clings for 

“To the Max” 

promotion. 

Competed Advertising 

agency 

$4,114 $4,114 

Air Force Name not 

available 

2003—F41999-

03-F-0079 

Produce AF 

Clubs 

Scholarship 

Program 

promotional 

materials, 

including printing 

and producing. 

Competed Advertising 

agency 

$4,068 $4,068 

Air Force Name not 

available 

2003—F41999-

03-F-0542 

Provide golf 

towel with 

embroidered 

design for Link 

Up 2 Golf Junior 

Golf Program. 

Competed Advertising 

agency 

$4,065 $4,065 

Air Force Name not 

available 

2003—F41999-

03-P-0310 

Develop Link Up 

2 Golf Junior 

Golf Program 

promotional 

items, including 

certificates, note 

cards, and golf 

border fun 

frames paper. 

Competed Advertising 

agency 

$3,976 $3,976 

Air Force Name not 

available 

2005—F41999-

05-F-0285 

Provide creative 

concept. 

Sign and 

produce Fitness 

Program poster. 

Competed Advertising 

agency 

$3,942 $3,942 

Page 41 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2005—F41999-

05-F-0290 

Provide printing 

and folding of 

brochures and 

counter cards for 

AF Club 

scholarship 

program 

promotional 

items. 

Competed Advertising 

agency 

$3,882 $3,882 

Air Force Name not 

available 

2003—F41999-

03-P-0231 

Place 

commercial 

sponsorship ads. 

Competed Media 

organization 

$3,615 $3,615 

Air Force Name not 

available 

2003—F41999-

03-F-0567 

Produce club 

scholarship 

program 

promotional 

items, including 

brochure; print 

counter cards, 

and apply easel 

backs. 

Competed Advertising 

agency 

$3,380 $3,380 

Air Force Name not 

available 

2004—F41999-

04-0266 

Place 

commercial 

sponsorship ads. 

Competed Media 

organization 

$3,342 $3,342 

Air Force Name not 

available 

2003—F41999-

03-F-0073 

Develop AF 

Sports program 

collateral 

materials ( i.e., 

brochures and 

posters). 

Competed Advertising 

agency 

$3,325 $3,325 

Air Force Name not 

available 

2004—F41999-

04-F-0740 

Print collateral 

material for Aero 

Club promotion, 

“Be A Pilot.” 

Competed Advertising 

agency 

$3,240 $3,240 

Page 42 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2003—F41999-

03-F-0347 

Concept and 

redesign 

promotional 

material for 

Members 

Reward (club 

card 

membership) 

program. 

Competed Advertising 

agency 

$3,206 $3,206 

Air Force Name not 

available 

2005—F41999-

05-P-0120 

Create, design, 

produce, and 

copy PowerPoint 

presentation for 

Telling the 

Services’ Story. 

Competed Advertising 

agency 

$3,200 $3,200 

Air Force Name not 

available 

2003—F41999-

03-F-0410 

Printing, 

stitching, 

packaging, and 

shipping 

magazines, 

posters, and 

flyers. Teen 

Aviation Camp. 

Competed Advertising 

agency 

$3,198 $3,198 

Air Force Name not 

available 

2005—F41999-

05-F-0284 

Print posters, 

danglers/counter 

cards, and static 

clings for To The 

Max promotion. 

Competed Advertising 

agency 

$3,189 $3,189 

Air Force Name not 

available 

2003—F41999-

03-F-0569 

Print for Link Up 

2 Golf Junior 

Golf Program. 

Competed Advertising 

agency 

$3,168 $3,168 

Air Force Name not 

available 

2003—F41999-

03-F-0549 

Provide 

backpacks 

w/embroidered 

logo for Read by 

Mail (Youth) 

program. 

Competed Advertising 

agency 

$2,985 $2,985 

Page 43 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-F-0723 

Produce 

promotional 

items for bowling 

programs to 

grow new 

bowlers. 

Hook Up 2 

Bowling 

promotion. 

Competed Advertising 

agency 

. $2,605 $2,605 

Air Force Name not 

available 

2003—F41999-

03-F-0572 

Provide 

computer bag 

w/embroidered 

design for 

Football Frenzy 

promotion. 

Competed Advertising 

agency 

$2,580 $2,580 

Air Force Name not 

available 

2003—F41999-

03-F-0548 

Design and 

produce updated 

AF Services 

Agency logo. 

Competed Advertising 

agency 

$2,495 $2,495 

Air Force Name not 

available 

2003—F41999-

03-P-0268 

Print counter 

card mounted to 

chipboards with 

easel back for 

Club 

Membership 

Program. 

Competed Advertising 

agency 

$2,495 $2,495 

Air Force Name not 

available 

2003—F41999-

03-F-0036 

Provide cotton Tshirts and 

microfiber body 

bags with clubs’ 

logo imprinted 

for Football 

Frenzy 

promotion. 

Competed Advertising 

agency 

$2,331 $2,331 

Air Force Name not 

available 

 Design a ticket 

folio to hold large 

and small tickets. 

Competed Advertising 

agency 

$2,210 $2,210 

2003—F41999-

03-F-0526 

Page 44 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

Print materials 

for golf centers. 

Competed Advertising 

agency 

$2,145 $2,145 

2004—F41999-

04-F-0701 

Air Force Name not 

available 

2004—F41999-

04-F-0729 

Design and 

produce four 

new promotional 

products for the 

Hook UP 2 

Bowling 

campaign and 

develop printed 

pieces to 

coordinate and 

grow from logo. 

Competed Media 

organization 

$2,004 $2,004 

Air Force Name not 

available 

2003—F41999-

03-P-0258 

Provide T-shirts 

with embroidered 

logo and canvas 

adjustable ball 

caps for YouthTeen Program. 

Competed Advertising 

agency 

$1,988 $1,988 

Air Force Name not 

available 

2004—F41999-

04-0400 

Media buy for 

one quarter-page 

black and white 

newspaper 

advertisement 

for the Link Up 2 

Golf programs. 

Competed Media 

organization 

$1,716 $1,716 

Air Force Name not 

available 

2003—F41999-

03-P-0060 

Rewrite survey 

to corporate 

PRISM survey 

electronic format. 

Competed Advertising 

agency 

$1,600 $1,600 

Air Force Name not 

available 

2003—F41999-

03-F-0028 

Produce/print 

static clings and 

posters for 

Smoke Free 

Awareness 

Campaign. 

Competed Advertising 

agency 

$1,460 $1,460 

Air Force Name not 

available 

2003—F41999-

03-F-0407 

Print and trim 

Bowling 

Customer 

Satisfaction 

poster. 

Competed Advertising 

agency 

$1,384 $1,384 

Page 45 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Air Force Name not 

available 

2004—F41999-

04-F-0101 

Print collateral 

material for 

promotion to 

help grow new 

golfers. 

Competed Advertising 

agency 

$1,325 $1,325 

Air Force Name not 

available 

2003—F41999-

03-F-0400 

Print and fold 

brochures and 

counter display 

inserts for JR 

Golf promotion. 

Competed Advertising 

agency 

$835 $835 

Air Force Name not 

available 

2004—F41999-

04-F-0725 

Print collateral 

material for Hook 

Up 2 Bowling 

promotion. 

Competed Advertising 

agency 

$793 $793 

Air Force Name not 

available 

2005—F41999-

05-F-0305 

Reformat original 

Telling the 

Services’ Story 

Campaign poster 

into a horizontal 

counter mat. 

Competed Advertising 

agency 

$675 $675 

Air Force Name not 

available 

2005—F41999-

05-F-0079 

Provide a 

promotion item 

for Hook Up 2 

Bowling 

program. 

Competed Advertising 

agency 

$636 $636 

Air Force Name not 

available 

2003—F41999-

03-F-0541 

Provide 

expandable 

backpack with 

logo imprint for 

Teen Aviation 

Camp. 

Competed Advertising 

agency 

$482 $482 

Air Force Name not 

available 

2005—F41999-

05-F-0040 

Design and 

produce two 

insert pieces for 

Golf Pure 

promotion. 

Competed Advertising 

agency 

$300 $300 

Air Force Name not 

available 

2005—F41999-

05-F-0076 

Embroider logo 

on bowling bags 

for Hook Up 2 

Bowling 

promotion. 

Competed Advertising 

agency 

$288 $288 

Page 46 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Air Force Name not Provide flip-top Competed Advertising $286 $286 

available calculator with agency 

services’ logo for 

2003—F41999-

03-F-0063 

commercial 

sponsorship 

promotion. 

Air Force United States Air Design, create, Competed Advertising $63,000,000 $68,000,000 $48,000,000 $179,000,000 

Force produce, place, agency 

National/Local and execute all 

Advertising marketing and 

Partnership advertising 

2003—F41689-

00-D-0704-5028 

2004—F41689-

campaigns in all 

appropriate 

media in support 

of Air Force 

00-D-0704-5039 recruiting 

2005—F41689- programs, 

00-D-0704-5052 including 

strategic 

planning and 

program 

development; 

pre- and postadvertising 

research and 

tracking; 

production and 

placement of 

national, 

regional, and 

local 

advertisements. 

Army Army FA46, Develop the Not 0 0 $521,000 $521,000 

Public Affairs, Army Public competed 

Intermediate Level Affairs, 

Education (ILE) Intermediate 

Course Level Education 

Development (ILE), Course for 

2005—DABT60-

00-DArmy Public 

Affairs Officers. 

0004,DO#134 

Page 47 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

awarding 	 firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Army Army Public Provide a white- Competed Public relations 0 0 $132,000 $132,000 

Affairs Battlefield paper study of firm 

Command, the technical 

Control, aspects of Army 

Communications, Public Affairs 

and Computers battlefield 

(C4) Architecture command, 

Study control, 

communication, 


2005—DAAB07- and computers 


architecture. 
 03-D-B009 

Army 	FA46 Public 

Affairs 

Proponency 

Support 

Contract Number 

Not Available 

Provide analysis 

of impact of 

Army Force 

Development 

decisions on the 

Army Public 

Affairs force and 

develop briefing 

products and 

input documents 

reflecting the 

Army Public 

Affairs proponent 

position, 

including briefing 

documents. 

Follow-on to $133,000 $141,000 0 $274,000 

competed 

action 

Army 	FA46 Public 

Affairs 

Proponency 

Support 

2005—Delivery 

Order #221 

Provide analysis 

of impact of 

Army Force 

Development 

decisions on the 

Army Public 

Affairs force and 

develop briefing 

products and 

input documents 

reflecting the 

Army Public 

Affairs proponent 

position, 

including briefing 

documents. 

Follow-on to 0 0 $145,000 $145,000 

competed 

action 

Page 48 	 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Army Name not 

available 

Conduct 

extensive 

research and 

Competed $719,196 $779,444 $1,039,466 $2,538,106 

2003—DASW01- collect 

02-F-1631 information for 

2004—DASW01-

message 

development that 

02-F-1631 presents the 

2005—DASW01- Army's strategic 

02-F-1631 perspective in 

the Global War 

on Terrorism. 

This includes 

developing 

communications 

plans that focus 

on message 

development and 

conducting 

analysis 

regarding the 

most effective 

way to respond 

to issues raised 

by the key 

stakeholders and 

by influencers. 

Army W74V8H-04-F- Media pitches, Competed Public relations $1,120,724 $1,120,724 

1151 speakers service firm 

and bureau, and 

news story 

GS-23F-0117K development in 

support of 

Soldiers in the 

Global War on 

Terror. 

Page 49 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Army Name not Provide a senior Competed 0 $143,071 $155,554 $298,625 

available analyst to 

analyze the 

2004—DASW01-

00-D-0002 

perceptions, 

activities, and 

events 

2005—DASW01-

00-D-0002 

surrounding the 

Western 

Hemisphere 

Institute for 

Security 

Cooperation and 

assist in 

developing 

public affairs 

plans for other 

Army personnel 

issues. This 

includes 

conducting 

extensive 

research and 

collecting 

information used 

for message 

development that 

presents the 

Army's strategic 

perspective in 

the Global War 

on Terrorism. To 

provide Army 

Public Affairs 

with support for 

the Western 

Hemisphere 

Institute for 

Security 

Cooperation and 

other Army 

personnel 

issues. 

Page 50 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Defense 

Commissary 

Agency 

In-Store Radio at 

Dugway 

Commissary 

2003—DECA08-

01-P-0103 

Provide and 

maintain in-store 

radio at Dugway 

commissary. 

Not available 

for 

competition 

Media 

organization 

$359 $371 0 $730 

2004—HDEC08-

04-P-0047 

2005—HDEC08-

04-P-0047 

Defense 

Commissary 

Agency 

In-Store Radio at 

Fort Wainwright 

Commissary 

2003—DECA08-

02-P-0044 

2004—DECA08-

02-P-0044 

Provide and 

maintain in-store 

radio for 

background 

music at Fort 

Wainwright 

commissary. 

Not available 

for 

competition 

Media 

organization 

$1,080 $1,080 $1,080 $3,240 

2005—DECA08-

02-P-0044 

Defense 

Commissary 

Agency 

In-Store Radio for 

Memphis NAS 

Commissary 

2003—DECA08-

02-V-0055 

Provide in-store 

radio for 

background 

music at 

Memphis 

commissary. 

Not available 

for 

competition 

Media 

organization 

$696 $696 $696 $2,088 

2004—DECA08-

02-V0055 

2005—DECA08-

02-V0055 

Defense 

Commissary 

Agency 

In-store Radio for 

Lemoore 

Commissary 

2003—DECA08-

03-P-0115 

Provide in-store 

radio for 

background 

music at 

Lemoore 

commissary. 

Not available 

for 

competition 

Media 

organization 

$634 $2,536 $2,536 $5,706 

2004—DECA08-

03-P-0115 

2005—DECA08-

03-P-0115 

Page 51 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Defense Mullen Advertising Responsible for Competed Advertising $16,816,695 $15,262,141 $15,487,072 $47,565,908 

Human Contract strategic agency 

Resources direction and 

Activity 2003—DASW01-

02-D-0002 

2004—DASW01-

planning; provide 

direct mail 

services; 

execute the 

02-D-0002 campaign 

2005—DASW01- strategy; 

02-D-0002 customized 

media relation 

services to 

include 

development and 

execution of 

media messages 

and strategies; 

design and 

maintain Web 

sites associated 

with the JAMRS 

program. 

Page 52 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

awarding 	 firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Marines 	Marine Corps 

Recruit 

Advertising 

Contract 

2003—M00264-

02-F-0213 

2004—M00264-

02-F-0213 

2005—M00264-

02-F-0213 

Develop unique, 

high-quality 

materials that 

consistently 

project and 

enhance the 

Marine Corps' 

image; perform 

surveys, studies, 

analysis, and 

other services to 

meet Marine 

Corps 

requirements for 

market, creative, 

attitude, 

retention and 

media research; 

Execute a yearround, 

multimedia 

campaign to 

include paid and 

public service 

programs, in 

both traditional 

and 

nontraditional 

media, direct 

mail, print, and 

audiovisual 

support. 

Competed Advertising $44,909,705 $41,815,079 $47,160,570 $133,885,354 

agency 

National Name not Design and Competed Advertising $1,058,961 $1,258,228 $1,178,029 $3,495,218 

Guard available produce four agency 

new print 

2003—DAHA90-

02-D-0003 

advertisements 

and develop and 

place a media 

2004—DAHA90- plan for such ads 

02-D-0003 and others for 

2005—DAHA90- use in the Image 

02-D-0003 Advertising 

Campaign. 

Page 53 	 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Navy Navy Advertising Conduct Competed Advertising $69,486,331 $62,733,461 $62,042,099 $194,261,891 

marketing and agency 

2003—N00600-

00-D-6048 

2004—N00600-

advertising 

research, 

including 

audience 

00-D-6048 segmentation 

2005—N00600- and analysis. 

00-D-6048 Provide 

comprehensive 

fulfillment 

operations, 

database 

management, 

prospect 

relationship 

management, 

and other 

support activities 

consistent with 

current and 

evolving 

advertising 

industry 

practices. 

Operate contactresponse, or call, 

center. Provide 

training on 

advertising 

capabilities in 

support of the 

Navy recruiting 

mission. 

Page 54 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Office of the America Supports 

Assistant You Program 

Secretary of 

Defense 2004—GS-23F0054M 

2005—GS-23F0054M 

Provide 

strategies for 

planning, 

branding 

development, 

and message 

projection; Web 

site design; 

planning/executi 

on of outreach 

events and 

partnership 

development; 

design and 

implementation 

of media, 

marketing, and 

advertising 

programs, 

including related 

collateral 

material. 

Competed Public relations 0 $821,350 $500,000 $1,321,350 

firm 

Office of the Scientific, 

Secretary of engineering, and 

Defense technical support 

for media support 

2004—MDA972-

02-A-0001 

2005—MDA972-

02-A-0001 

Receive 

media/public 

requests for 

information/interv 

iews; research 

request, develop 

recommendation 

s for response. 

Schedule and 

monitor media 

interviews once 

interview is 

approved by 

management. 

Research, write, 

and edit news 

releases. Assist 

documentary 

productions. 

Support the 

office of the 

director of 

DARPA in the 

area of media 

and public 

relations. 

Competed 0 $421,030 0 $421,030 

Page 55 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Outreach Student Provide staff to Competed $39,216 $96,432 $135,648 

Division of employees to help plan and execute 

the Army with community community 

relations relations by 

researching 

2003—DASW01-

98-D-0070 

2004—DASW01-

audiences, 

planning events, 

and escorting 

officials. 

98-D-0070 

Outreach W74V8H-04-F- To augment the Competed Public relations $1,120,724 $1,120,724 

Division of 1151 Army Public firm 

the Army Affairs, Outreach 

2004—GS-23F0117K 

Division, staff in 

the execution 

and support of 

the program 

Operation 

Tribute to 

Freedom by 

developing 

media pitches, 

speakers’ 

service, 

speakers’ 

bureau, news 

story 

development and 

pitching, and 

support for 

conventions and 

special events 

that support 

soldiers in the 

Global War on 

Terror 

Page 56 GAO-06-305 Media Contracts 
Appendix IV: Contracts with the Media: 

Department of Defense, Fiscal Years 

2003-2005 

Entity 

Contract name 

and number 

Purpose and 

scope of work 

Method 

used in 

awarding 

prime 

contract 

Type of 

firm/individual 

awarded prime 

contract 

Obligations 

incurred 

Obligation 

total Entity 

Contract 

name and 

number 

Outreach 

Division of 

the Army 

Web design 

2004—DASW01-

03-F-0286 

Construct a Web 

site for the 

community 

relations 

outreach, 

Operation 

Tribute to 

Freedom, and an 

internal Army 

command 

information Web 

site. 

Competed $292,637 $292,637 

Total $197,031,749 $193,555,171 $178,419,732 $569,006,652 

Source: GAO analysis of data submitted by departments. 

Note: The contracts and obligations listed in this table include only those obtained from department 

respondents using the GAO questionnaire. We did not include information obtained from the Army 

Contracting Agency (ACA) in this table. However, ACA information is included in Table 5. 

Page 57 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, Appendix V: Contracts with the Media: Fiscal Years 2003-2005

Department of Health and Human Services, 

Fiscal Years 2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of Health and Human Services reported 61 contracts with 

obligations totaling about $304 million. 

•	 As shown in table 7, the 61 contracts consisted of 14 contracts with 

advertising agencies, with obligations of $188,487,597; 23 contracts 

with public relations firms, with obligations of $110,021,463; 21 

contracts with media organizations, with obligations of $5,036,271; and 

2 contracts with individual members of the media, with obligations of 

$60,000. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 8. 

Table 7: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Health and Human Services 

Obligations incurred 


2003 


Type of Number of 

firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

 Total contracts Total contracts Total contracts 

Advertising agency $48,942,498 9 $89,123,810 11 $50,421,289 3 $188,487,597 

Public relations firm 67,271,852 14 22,289,009 18 20,460,702 10 110,021,463 

Media organization 1,186,298 11 3,581,667 15 268,306 3 5,036,271 

Individual member of 

the media 0 0 15,000 2 45,000 1 60,000 

Missing firm data 21,500 1 0 0 0 0 21,500 

Total	 $117,422,148 35 $115,009,486 46 $71,195,297 17 $303,626,831 

Source: GAO analysis for data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 58 	 GAO-06-305 Media Contracts 

14 

23 

21 

2 

1 

61 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Table 8: Media Contracts Reported by the Department of Health and Human Services for Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

ACF/ORR Trafficking Public For the Victims Competed Public relations $2,430,000 $2,330,000 $239,817 $4,999,817 

Awareness Protection Act of firm 

Campaign 2000, develop 

2003— 

GS23F0105M 

2004— 

GS23F0105M 

materials to 

educate the 

target audiences 

about trafficking, 

how to identify 

2005— potential victims, 

GS23F0105M and how to 

assist them. 

Conduct media 

outreach 

nationally, 

regionally, and to 

the states. 

Develop local 

coalitions. 

ACF/Office of Professional Provide expert Not $21,500 $21,500 

Planning, Services contract advice and competed 

Research and support in the 

Evaluation 2003— 

02Y00187801D 

development of 

several 

marriage-related 

research 

initiatives. 

Conduct 

research, draft, 

and edit 

brochures on 

marriage, 

working with 

federal staff in 

preparing a draft 

article for 

submission for 

publication, and 

educate federal 

staff on marriage 

and family 

research. 

Page 59 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

AHRQ Communication's Provide writing, Competed Public relations $2,100,000 $2,100,000 $1,050 $4,201,050 

Support editing, and firm 

2003—290-98-

005 

2004—290-98-

005 

public affairs 

support. This 

includes writing 

and editing 

publications for 

2005—290-03- print and Web 

0004 and electronic 

media; assisting 

with exhibits; 

developing 

partnerships to 

help disseminate 

research to 

consumers and 

the health care 

community; 

developing press 

materials; and 

communicating 

research to 

Hispanic 

audiences. 

Page 60 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

AOA Public Develop Competed Public relations 0 0 $419,031 $419,031 

Awareness and materials to firm 

Outreach inform and 

Programs educate older 

consumers and 

2005— 

GS23F0261M 

their caregivers 

on such issues 

as home and 

communitybased care 

options, 

medication 

management, 

transportation, 

fraud, 

exploitation, and 

elder abuse. 

This includes 

graphic and 

design services 

(which portray 

images reflecting 

a positive image 

of older 

Americans); 

special events 

logistical support 

(such as caregiving 

roundtables that 

inform and 

educate about 

services 

available for 

caregivers); and 

development of 

marketing 

strategies. 

Page 61 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

AOA Creative, Development of Competed Advertising $110,666 $143,819 0 $254,485 

administrative materials and agency 

and logistical graphic and 

support leading design services 

up to, during, for promoting 

and after Older Older Americans 

Americans Month. 

Month 

2003—233-01-

0062 

2004—233-01-

0062 

CDC "Verb" Campaign Plan, develop, Competed Advertising $32,000,000 $61,290,034 $40,025,000 $133,315,034 

2003—200-

2001-00105 

2004—200-

produce, 

disseminate, and 

implement a 

nationwide 

agency 

2001-00105 campaign. This 

2005—200- includes 

2001-00105 strategic 

communications 

and marketing 

plan, ongoing 

audience 

assessment, 

media planning 

and placement, 

and public 

relations 

activities. 

Page 62 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

CDC "Verb" Campaign Plan, develop, Competed Advertising $7,760,232 $7,627,397 $4,773,132 $20,160,761 

produce, agency 

2003—200-

2001-00109 

disseminate, and 

implement a 

nationwide 

2004—200-

2001-00109 

campaign. This 

includes 

2005—200- strategic 

2001-00109 communications 

and marketing 

plan, ongoing 

audience 

assessment, 

media planning 

and placement, 

and public 

relations 

activities. 

CDC Verb Campaign Plan, develop, Competed Advertising $3,775,000 $7,710,647 $5,623,157 $17,108,804 

produce, agency 

2003—200-

2001-00108 

disseminate, and 

implement a 

nationwide 

2004—200-

2001-00108 

campaign. This 

includes 

205—200-2001- strategic 

00108 communications 

and marketing 

plan, ongoing 

audience 

assessment, 

media planning 

and placement, 

and public 

relations 

activities. 

Page 63 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

CDC Creative Provide various Competed Public relations $4,003,004 $1,251,000 0 $5,254,004 

Communications public health- firm 

related media 

2003—200-

1999-00061 

2004—200-

services and 

campaigns, 

including 

educational 

1999-00061 marketing, 

2005—200- communications 

1999-00061 support, 

planning, 

management, 

booklets, 

brochures, 

advertising, and 

other related 

media services. 

CDC Creative Provide various Competed Public relations $1,402,121 $535,377 0 $1,937,498 

Communications public health- firm 

related media 

2003—200-

1999-00062 

2004—200-

services and 

campaigns, 

including 

educational 

1999-00062 marketing, 

2005—200- communications 

1999-00062 support, 

planning, 

management, 

booklets, 

brochures, 

advertising, and 

other related 

media services. 

Page 64 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

CDC 	Development of 

Marketing Plan 

for the National 

Bone Health 

Campaign 

2004—200-

2004-F-09947 

For phase II of 

the National 

Bone Health 

Campaign and to 

update and 

expand the 

previously 

published scan, 

audit consumer 

media; review 

academic 

literature; identify 

subject matter 

experts in 

academic 

settings, nonprofit, and 

advocacy 

groups; and 

conduct 

consumer 

marketing of 

dietary and 

physical 

activities of girls 

9-18. 

Competed Public relations $847,956 $847,956 

firm 

CDC Spanishlanguage Folic 

Acid 

Communications 

Research and 

Creative 

Production 

2003—200-

2004-F-09835 

(NIH 

Contract:263-01-

D-0183) 

2004—200-

2004-F-09835 

(NIH Contract: 

263-01-D-0183) 

2005—200-

2004-F-09835 

(NIH 

Contract:263-01-

D-0183) 

Develop 

communications 

products to 

effectively 

convey to target 

audiences the 

importance of 

folic acid and 

information on 

how to obtain it, 

assist in raising 

the consumption 

levels of target 

audiences, and 

produce 

materials for 

consumer 

audiences at the 

sixth to eighth 

grade reading 

levels. 

Competed Media 0 $504,271 0 $504,271 

organization 

Page 65 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

CDC/NCCDPHP Evaluation and 

Maintenance of 

National Bone 

Health 

Campaign 

2004—200-

2004-F-09877 

Compile, 

analyze, and 

report on the 

National Bone 

Health 

Campaign. This 

includes 

updating Web 

sites for girls and 

their parents, 

promoting the 

campaign, 

analyzing 

qualitative and 

quantitative data 

previously 

collected for the 

campaign, and 

compiling 

summaries of the 

findings to be 

used for future 

planning. 

Competed Public relations $454,438 $454,438 

firm 

Center for Medicare MultiMedicare and Media and 

Medicaid Education 

Services Campaign 

(Spanish Market) 

2003—500-99-

0036 

2004—500-

2004-00008C 

For this 

multimedia and 

educational 

campaign on the 

Medicare 

Modernization 

Act, and its 

coverage and 

benefits, 

activities include 

creative 

development, a 

media placement 

plan, media 

purchase, 

consumer 

research and 

assessment. 

Not Advertising $2,999,878 $7,360,065 $10,359,943 

competed agency 

Page 66 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

Center for National 

Medicare and Medicare 

Medicaid Education and 

Services Multi-Media 

CampaignSpanish 

2004—HHSM500-2004-

00016C 

For this 

multimedia and 

educational 

campaign on the 

Medicare 

Modernization 

Act, its coverage 

and benefits, and 

informed use by 

Spanishspeaking 

individuals, 

activities include 

creative 

development, a 

media placement 

plan, media 

purchase, 

consumer 

research and 

assessment, and 

a research report 

on the success 

of earned media 

placement. 

Not Advertising 0 $2,999,999 0 $2,999,999 

competed agency 

Center for 

Medicare and 

Medicaid 

Services 

National 

Medicare 

Multimedia and 

Education 

Campaign 

2003—500-01-

0002T0#14 

2004—500-01-

0002T0#20 

2005—500-01-

0002T0#23 

Provide technical 

professional 

services for the 

execution of 

national 

multimedia and 

education 

campaigns. This 

includes 

development and 

testing of 

creative, media 

buying, 

evaluation of the 

media campaign, 

and earned 

media support. 

Follow-on to Public relations $51,761,232 $5,415,194 $15,766,044 $72,942,470 

competed firm 

action 

Page 67 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

FDA Name not To educate Competed Media $120,000 0 0 $120,000 

available consumers and organization 

the general 

2003—GS-23K0396K 

public about the 

benefits and 

risks of using 

prescription and 

over-the-counter 

medicines, 

design and 

develop print 

public service 

announcements 

(PSA); develop 

radio PSAs; 

write, edit, lay 

out, and design 

consumer 

brochures; and 

develop and 

implement a 

dissemination 

plan. 

Page 68 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

FDA Name not Explain the Competed Media 0 $20,000 0 $20,000 

available danger and the organization 

2004— 

GS23F0298M 

physical, 

financial, and 

legal 

consequences of 

buying medical 

products on the 

Internet. This 

includes 

conducting 

research, 

developing 

creative 

concepts, 

designing and 

drafting copy for 

public service 

announcements, 

and arranging 

video news 

releases and 

satellite media 

tours in addition 

to developing a 

targeted media 

list and pitching 

and distributing 

the products to 

outlets. 

Page 69 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

FDA 	Name not 

available 

2004—D608604 

Communicate 

the 

consequences of 

buying and using 

prescription and 

over-the-counter 

medical 

products, and 

outline the role 

responsible 

consumers must 

play to ensure 

that medicine is 

taken in a safe 

and effective 

manner. This is 

done through 

design concepts, 

suggesting 

consumer 

messages, 

developing 

distribution 

strategies, 

developing 

creative 

executions, and 

developing 

public service 

announcements. 

Competed Advertising 0 $10,000 0 $10,000 

agency 

FDA/CVM Educational Create Competed Media 0 $15,000 0 $15,000 

Materials for educational organization 

Farm materials for 

Publications farm and other 

consumer 

2004— 

1032FDAV23513 

00D2DH01 

publications on 

bovine 

spongiform 

encephalopathy 

and antimicrobial 

resistance, 

including 

developing text 

for five articles 

on the subject. 

Page 70 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

FDA/Center for Education 

Food Safety and Program on 

Applied Nutrition Vibrio Vulnificus 

(Targeting AtRisk 

Population— 

Mainly Hispanic 

Men) 

2003—223-99-

8001 

To prevent 

illnesses and 

deaths from 

vibrio vulnificus 

in oysters in the 

at-risk population 

(mainly Hispanic 

men), engage in 

media relations, 

create key 

messages, 

develop media 

materials, 

conduct 

outreach, 

execute media 

tours, and track 

coverage. 

Competed Public relations $100,000 0 0 $100,000 

firm 

FDA/OGD Name not Develop creative Competed Advertising 0 $97,715 0 $97,715 

available messages agency 

regarding the 

2004— 

GS23F0071N 

use of generic 

drugs geared 

toward people 

that have 

difficulty 

understanding 

and using health 

information by 

developing print 

and radio PSAs 

and a 

dissemination 

plan. 

Page 71 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

FDA/Office of Name not 

Training and available 

Communications 

2003—D-6079 

2004—D-6079 

To inform 

Americans about 

the 

consequences 

and potential 

dangers of 

buying 

prescription 

drugs from nonU.S. sources, 

develop a 

Spanishlanguage 

bookmark and 

poster, create 

print public 

service 

announcements 

and an exhibit 

panel, and 

develop an 

English- and 

Spanishlanguage 

consumer 

brochure. 

Not Advertising $20,000 $9,900 0 $29,900 

competed agency 

HRSA 	National Bullying 

Prevention 

Campaign— 

Administrative 

Support for the 

Bullying 

Campaign 

2004— 

010171Dmod3to 

GS-23F-0141L; 

HHSH24055007t 

oGS-23-F-0141L 

HHSH24020041 

5011P 

To design and 

develop a media 

campaign and 

interactive Web 

site to address 

bullying for 

adults and 

children, conduct 

focus group 

research, project 

designs, 

multimedia 

components, and 

project 

administration 

interface with 

users and 

partners in the 

various 

disciplines. 

Competed Public relations 0 $1,488,713 0 $1,488,713 

firm 

Page 72 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NCCAM Name not Conduct Competed Public relations $499,129 $167,147 $666,276 

available program firm 

planning, 

2003—N02-AT38602 

2004—N02-ATformative 

research, media 

relations, 

materials 

38602 development, 

2005—N02-AT- patient 

38602 recruitment to 

clinical trials, and 

consumer 

involvement 

activities. 

NIH/NCI Name not Marketing plan Competed Public relations $129,807 $177,299 0 $307,106 

available development for firm 

media training 

2003—N02-CO21174 

2004—N02-CO41106 

program within 

NCI; provide 

media training 

for groups and 

individuals who 

speak with the 

media on official 

business; 

provide monthly 

progress report, 

final report, 

marketing plan, 

evaluation of 

training 

sessions, and 

interim reports. 

NIH/NCI Name not Competed Public relations $1,694,663 $1,761,000 $330,000 $3,785,563 

available firm 

2003—N01-CO11008 

2004—N01-CO11008 

2005—N01-CO11008 

Page 73 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NCI Name not Create, update, Not Media $16,566 $16,584 0 $33,150 

available and distribute competed organization 

press materials 

2003— 

FQ3177240 

2004— 

on servers, 

training and 

implementation 

of software. 

MQ4153520 

NIH/NHGR U.S. Surgeon Support the Not Public relations 0 $300,000 0 $300,000 

General's Family launch of the competed firm 

History Initiative U.S. Surgeon 

General's Family 

2004—263-MD414315, 263-FD418193 

History Initiative 

by producing a 

software tool to 

collect family 

history, printing 

paper versions of 

the family history 

tool in English 

and Spanish, 

and supporting 

the media rollout 

of this campaign. 

Page 74 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

NIH/NHLBI 	Planning, 

Developing, 

Implementing, 

and Evaluating 

NHLBI Women's 

Heart Health 

Awareness 

Campaign 

2003—263-01-

D-0190, NICS-20 

2004—263-01-

D-0190,NICS-20 

2005—263-01-

D-0190,NICS-20 

Provide services 

to plan, develop, 

implement, and 

evaluate a 

national public 

education 

campaign to 

increase 

awareness about 

women and 

heart disease, 

and improve 

prevention and 

control of heart 

disease risk 

factors. This 

includes 

strategic 

planning and 

formative 

research; 

concept 

development, 

message testing, 

identifying 

communication 

channels, and 

materials 

development; 

program 

implementation; 

and evaluation. 

Competed Public relations $743,000 $1,385,000 $1,243,000 $3,371,000 

firm 

NIH/NIAAA Name not Redesign and Competed Public relations $89,547 $183,546 $45,097 $318,190 

available update NIAAA's firm 

2003— 

NO1AA22010 

Web site for 

children ages 11 

to 13. This 

2004— includes 

NO1AA22010 updating and 

2005— adding relevant 

NO1AA22010 information 

about the risks of 

underage 

drinking, and 

pretesting the 

Web site with 

middle 

schoolers. 

Page 75 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NIAID Name not Research Competed Media $49,217 $49,122 0 $98,339 

available various markets organization 

to determine 

2003—IR300116 

2004—IR300106 

advertising 

availability to 

coordinate with 

2005—IR520006 other outreach 

and recruitment 

efforts statewide 

and nationally; 

design 

advertisements; 

conduct in-depth 

research for 

special 

publications that 

are of interest to 

the NIAID 

mission; monitor 

advertisement 

placement 

activities, 

including the 

negotiation for 

best prices with 

a variety of 

advertising 

media; and track 

advertisements. 

Page 76 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NIAID Name not Research Competed Media 0 $49,992 $41,600 $91,592 

available various markets organization 

2003—IR300109 

2004—IR300109 

to determine 

advertising 

availability to 

2005—IR300109 coordinate with 

other outreach 

and recruitment 

efforts statewide 

and nationally; 

design 

advertisements; 

conduct in-depth 

research for 

special 

publications that 

are of interest to 

the NIAID 

mission; monitor 

advertisement 

placement 

activities, 

including the 

negotiation for 

best prices with 

a variety of 

advertising 

media; and track 

advertisements. 

Page 77 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NIAID Name not Research Competed Media $49,168 $49,919 0 $99,087 

available various markets organization 

to determine 

2003—IR300107 

2004—IR300107 

advertising 

availability to 

coordinate with 

other outreach 

and recruitment 

efforts statewide 

and nationally; 

design 

advertisements; 

conduct in-depth 

research for 

special 

publications that 

are of interest to 

the NIAID 

mission; monitor 

advertisement 

placement 

activities, 

including the 

negotiation for 

best prices with 

a variety of 

advertising 

media; and track 

advertisements. 

Page 78 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NIAID Name not Research Competed Media $42,260 $50,000 $14,558 $106,818 

available various markets organization 

2003—IR300113 

2004—IR300113 

to determine 

advertising 

availability to 

2005—IR520005 coordinate with 

other outreach 

and recruitment 

efforts statewide 

and nationally; 

design 

advertisements; 

conduct in-depth 

research for 

special 

publications that 

are of interest to 

the NIAID 

mission; monitor 

advertisement 

placement 

activities, 

including the 

negotiation for 

best prices with 

a variety of 

advertising 

media; and track 

advertisements. 

Page 79 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NIDA Research To help NIDA Competed Public relations $80,000 $80,000 

Promotion promote firm 

research findings 

2003—NO2-DA3-4211 

2004—NO2-DA3-4211 

to highly targeted 

audiences, with 

an emphasis on 

strategic 

planning and 

2005—NO2-DA- special projects, 

3-4211 providing 

periodic 

assistance 

regarding the 

dissemination of 

information 

about research 

findings to 

various publics. 

This includes 

strategic 

planning to 

identify best 

audiences, 

outlets, and 

products. 

Page 80 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

NIH/NIDDK 	Support Services 

for the National 

Diabetes 

Education 

Program 

2003—NO1-DK1-2488 

2004—NO1-DK1-2488 

2005—NO1-DK1-2488 

Provide project 

management 

and 

administration, 

materials 

development and 

dissemination, 

and meeting 

support for the 

diabetes 

education 

program. This 

includes 

providing support 

for the program’s 

Steering and 

Operation 

Committees and 

work groups, and 

assisting in 

activities to 

implement the 

program's 

strategic plan 

(including 

support for 

campaigns 

targeting people 

with diabetes 

and those at 

risk). 

Competed Public relations $1,889,367 $1,837,740 $1,001,335 $4,728,442 

firm 

NIH/NLM Name not Videotape and Competed Media $25,000 $25,000 

available produce video organization 

segments for 

2004— 

MZ401672 

Web site, 

including editing, 

scripting, and 

producing 

segments. 

NIH/NLM Name not Provide public Competed Individual 0 $5,000 0 $5,000 

available relations member of the 

2004— 

MZ401496 

services for the 

library with 

media 

respect to press 

briefings. 

Page 81 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/NLM Name not Produce written Competed Individual 0 $10,000 $45,000 $55,000 

available summaries of member of the 

2004— 

MZ400485 

biographical 

sketches of 

media 

women 

2005— 

MZ50438;MZ500 

543 

physicians for 

the library’s Web 

site. 

NIH/NLM Name not Videotape, edit, Competed Media 0 $144,000 0 $144,000 

available and produce organization 

2004— interviews with 

MZ400710;MZ50 

0594;MZ401586 

women 

physicians that 

are featured in 

library 

exhibitions and 

on the Web site. 

NIH/NLM Name not Produce a video Competed Media 0 $23,400 0 $23,400 

available news release for organization 

2004— 

MZ400913 

the launch of the 

library’s 

Information Rx 

Project with the 

American 

College of 

Physicians in 

New Orleans in 

2004. 

NIH/Office of the Name not Video support Follow-on to Media 0 $75,000 0 $75,000 

Director available services, competed organization 

including action 

2004—263-MD402-903 

production and 

distribution of a 

TV program 

("NIH on the 

Inside"), 

production of 

staff video on 

ethics issues, 

and taping and 

editing for the 

National 

Institutes of 

Health lecture 

series. 

Page 82 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

NIH/Office of the Name not Communications Competed Public relations $330,000 0 $50,000 $380,000 

Director available support, firm 

including 

2003—263-01-

D-0170 

preparations for 

press briefings, 

satellite media 

2005—263-01-

D-0170 

tours, Web site 

support, and 

development of 

strategic 

communications 

plan/monitoring 

of 

implementation 

progress. 

NIH/Office of the Public Education Provide services Competed Public relations 0 0 $1,365,328 $1,365,328 

Director and Outreach in the planning, firm 

Activities on development, 

Neurological implementation, 

Disorders and and evaluation of 

Stroke health 

communications 

2005— 

N02NS59000-09 

campaigns, 

products, and 

activities related 

to stroke and 

Parkinson's 

disease and 

other 

neurological 

disorders. 

Specific activities 

include 

development of 

public service 

announcements, 

brochures, 

printing materials 

as part of a 

national public 

education 

campaign on 

stroke, and 

patient 

recruitment 

support for 

Parkinson's 

trials. 

Page 83 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

OPHS/OMH 	Closing the 

Health Gap: 

Take a Loved 

One to the 

Doctor Day 2003 

2003— 

03T05623501D 

Conduct 

strategically 

targeted media 

outreach to 

promote the 

department's 

Closing the 

Health Gap 

campaign and 

Take a Loved 

One to the 

Doctor Day, with 

particular 

emphasis on 

African American 

audiences. This 

includes public 

service 

announcement 

production and 

media outreach. 

Not Media $194,600 $194,600 

competed organization 

OPHS/OMH 	Closing the 

Health Gap: 

Take a Loved 

One to the 

Doctor Day 

2004— 

0404P035155 

Provide services 

and voice talent 

to develop, 

promote, and 

broadcast health 

messages to 

African 

Americans 

throughout the 

U.S. This 

includes public 

service 

announcement 

development and 

assisting in the 

campaign 

launch. 

Not Public relations $99,999 $99,999 

competed firm 

OPHS/OMH Infant Mortality Develop, Not Media $200,000 $200,000 

and Health produce, and competed organization 

Disparities Radio test public 

Campaign service 

announcements 

2004— 

HHSP23320042 

201TC 

for media 

campaign to 

reduce infant 

mortality among 

African 

Americans. 

Page 84 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

OPHS/OMH 	Integrated 

Marketing 

Services— 

African 

American/Hispan 

ic Outreach for 

Closing the 

Health Gap: 

Take a Loved 

One to the 

Doctor 

Day/Celebra la 

Vida Con Salud 

2004— 

0404CT36380 

Provide 

integrated, 

comprehensive 

multicultural 

marketing and 

planning 

services to 

develop and 

conduct a 

strategically 

targeted media 

outreach plan, 

the execution of 

such to promote 

the department's 

Closing the 

Health Gap 

campaign in 

general and 

Take a Loved 

One to the 

Doctor 

Day/Clebra la 

Vida Con Salud, 

in particular. 

Not Public relations 0 $1,874,600 0 $1,874,600 

competed firm 

OPHS/OMH 	Spanishlanguage 

campaign for 

Take a Loved 

One to the 

Doctor Day 

2003—Not 

Available 

Conduct 

strategically 

targeted media 

outreach to 

promote the 

department's 

Closing the 

Health Gap 

campaign for 

Hispanic 

audiences 

through the Your 

Passport to 

Good Health 

Hispanic health 

fairs and radio 

messages. This 

includes 

producing public 

service 

announcements 

and conducting 

the logistics of 

health fairs. 

Not Public relations $99,982 $99,982 

competed firm 

Page 85 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

OPHS/OSG The New Ad design to Not Media $10,486 0 0 $10,486 

Physician recruit new competed organization 

magazine physicians and 

medical students 

2003— 

03P32203601D 

into the Public 

Health Service 

Commissioned 

Corps. 

OPHS/OSG Job Posting Advertise Not Advertising $11,370 0 0 $11,370 

recruitment competed agency 

2003— 

03P32202301D 

material for the 

Commissioned 

Corps. 

OPHS/OSG Name not Development of Not Media $56,675 0 0 $56,675 

available documentary competed organization 

2003—not 

available 

video to educate 

and inform 

viewers of the 

important role of 

the Public Health 

Service 

Commissioned 

Corps. 

OPHS/OSG Name not Develop Not Media $52,955 0 0 $52,955 

available recruitment competed organization 

television 

2003—not 

available 

advertising 

package. 

OPHS/OSG Name not Television and Not Media $141,600 0 0 $141,600 

available Internet competed organization 

advertising to 

2003— 

03P32206501D 

educate the 

general public 

about the 

mission and 

work of the 

Commissioned 

Corps, and 

recruit health 

care students 

and 

professionasl 

into a career in 

the Corps. 

Page 86 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

OPHS/OWH National Broaden the Not Media $452,771 $727,364 $212,148 $1,392,283 

Breastfeeding awareness of competed organization 

Awareness breastfeeding for 

Campaign the general 

2003— 

86369 

public by 

launching a 

National 

(GovWorks, 

Dept. 

Breastfeeding 

Awareness 

of the Interior) 

2004— 

Campaign to 

increase 

subsequent rates 

86369 of exclusive 

(GovWorks, breastfeeding in 

Dept. of the first-time 

Interior) mothers. This 

2005— 

86369 

includes project 

management 

and 

(GovWorks, 

Dept. of the 

Interior) 

administration; 

creative strategic 

planning and 

formative 

research; 

concept 

development; 

program 

implementation, 

including 

campaign launch 

materials 

distribution to all 

major media 

markets; support 

for local 

community 

outreach 

activities; and 

evaluation. 

Page 87 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

SAMHSA National Develop a set of Competed Media $1,632,015 $1,632,015 

Association of four new fact organization 

State Mental sheets on mental 

Health Program disorders 

Directors addressing the 

issues of eating 

2004—280-04-

0091 

2005—280-04-

0091 

disorders, 

obsessive 

compulsive 

disorder, cooccurring 

disorders, and 

substance 

abuse, and 

provide 

bibliography/publ 

ications list of 

material. 

Develop a set of 

revised fact 

sheets 

addressing: 

children's mental 

health, emotional 

and behavioral 

disorders, 

anxiety disorders 

in children and 

adolescents, 

attention-deficit 

hyperactivity 

disorder, conduct 

disorder, major 

depression, and 

bipolar disorders. 

Page 88 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in 

awarding 

Type of 

firm/individual Obligations incurred 

Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

SAMHSA Name not Provide Competed Advertising $45,000 $45,000 

available SAMHSA with agency 

2003—280-

2003-00016-

0002 

2004—280-

communications 

support in 

developing and 

disseminating 

material to 

2003-00016- educate service 

0002 providers, 

2005—280- consumers, 

2003-00016- policy makers, 

0002 the media, and 

the general 

public about 

SAMHSA, its 

work, programs 

and products, 

and new 

developments in 

mental health 

services, 

addiction 

treatment and 

substance abuse 

prevention. This 

includes mediarelated 

assistance and 

press conference 

support; 

logistical support 

for up to six 

press 

conferences per 

year; assistance 

with media 

outreach for 

specific regional 

events; 

organizing radio 

tours; media 

tracking of 

broadcast and 

print material; 

and conducting 

analysis and 

research. 

Page 89 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

SAMHSA 	Safe Schools/ 

Healthy Students 

2003—280-99-

0205 

2004—280-99-

0205 

2005—280-99-

0205 

Develop 

marketing 

products and 

add a press 

packet to 

disseminate as 

part of a public 

information 

campaign. 

Initiate a 

targeted public 

information 

campaign to 

educate the 

media, the 

public, and 

current 

professionals 

providing suicide 

prevention. 

Competed Advertising $1,132,676 $1,132,676 

agency 

SAMHSA 	Recovery Month 

Support Group 

2003—270-03-

9000 

2004—270-03-

9000 

2005—270-03-

9000 

Develop 

broadcast and 

print public 

service 

announcements 

for Recovery 

Month. Educate 

the public, with a 

particular focus 

on treatment 

providers and atrisk populations, 

and how to 

access treatment 

services. 

Competed Advertising $1,132,676 $1,132,676 

agency 

Page 90 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

Method 

used in Type of 

awarding firm/individual 

Contract name Purpose and prime awarded prime 

Entity and number scope of work contract contract 

Obligations incurred 

Obligation 

2003 2004 2005 total 

SAMHSA 	National Health 

Campaign: The 

Anti-Stigma 

Campaign and 

the National 

Underage 

Drinking Public 

Service 

Campaign 

2004—280-04-

0084 

2005—280-04-

0084 

Provide parent 

with awareness 

and knowledge 

about how 

parental 

communication 

with youth 

affects underage 

drinking. Design, 

plan, and 

produce 

publications, TV, 

radio, print, 

Internet, and 

other mass 

media 

communications. 

Competed Advertising $1,829,234 $1,829,234 

agency 

Total	 $117,422,148 $115,009,486 $71,195,297 $303,626,831 

Source: GAO analysis of data submitted by departments. 

ACF = Administration for Children and Families 

AHRQ = Agency for Health Care Research and Quality 

AOA = Administration on Aging 

CDC = Centers for Disease Control and Prevention 

CVM = Center for Veterinary Medicine 

FDA = Food and Drug Administration 

HRSA = Health Resources and Services 

IHS = Indian Health Service 

NCCAM = National Center for Complementary and Alternative Medicine 

NCI = National Cancer Institute 

NHGRI = National Human Genome Research Institute 

NHLBI = National Heart, Lung, and Blood Institute 

NIAAA = National Institute on Alcohol Abuse and Alcoholism 

NIAID = National Institute of Allergy and Infectious Diseases 

NIAMS = National Institute of Arthritis and Musculoskeletal and Skin Diseases 

NIDA = National Institute on Drug Abuse 

NIDDK = National Institute of Diabetes and Digestive and Kidney Diseases 

NIH = National Institutes of Health 

NLM = National Library of Medicine 

Page 91 	 GAO-06-305 Media Contracts 
Appendix V: Contracts with the Media: 

Department of Health and Human Services, 

Fiscal Years 2003-2005 

OGD = Office of Generic Drugs 

OMH = Office of Minority Health 

OPHS = Office of Public Health and Science 

OWH = Office on Women’s Health 

SAMHSA = Substance Abuse and Mental Health Services Administration 

SG = Office of the Surgeon General 

Page 92 GAO-06-305 Media Contracts 
Appendix VI: Contracts with the Media:

Department of Homeland Security, Fiscal Appendix VI: Contracts with the Media: Years 2003-2005 

Department of Homeland Security, Fiscal 

Years 2003-2005 

•	 For fiscal years 2003 through 2005 (March 31, 2005), the Department of 

Homeland Security reported 9 contracts with obligations totaling about 

$24 million. 

•	 As shown in table 9, the 9 contracts consisted of 2 with advertising 

agencies, with obligations of $20,858,168; 3 contracts with public 

relations firms, with obligations of $2,284,069; and 4 contracts with 

media organizations, with obligations of $734,290. There were no 

reported contracts with individual members of the media. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 10. The one non-competed contract 

involved an expansion of work performed under a previous 

arrangement. This avoided the costs of creating new concepts, new 

graphics, and television spots. 

Table 9: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Homeland Security 

Obligations incurred 2003 

Number of 

Type of firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

Total contracts Total contracts Total contracts 

Advertising agency $13,291,829 1 $4,659,154 2 $2,907,185 1 $20,858,168 

Public relations firm 1,644,112 3 639,957 1 0 0 2,284,069 

Media organization 647,350 1 51,823 2 35,117 2 734,290 

Individual member of the 

media 0 0 0 0 0 0 0 0 

Missing firm data	 0 0 0 0 0 0 0 0 

Total	 $15,583,291 5 $5,350,934 5 $2,942,302 3 $23,876,527 9* 

Source: GAO analysis of data submitted by departments. 

Note: Additionally, DHS submitted a questionnaire for a US-VISIT Public Education and Information 

Campaign contract for fiscal year 2005—that contract did not incur obligations during the study time 

frame; an interagency agreement between the U.S. Citizenship and Immigration Service and the ICE 

media center had an incurred obligation of $33,491 in fiscal year 2005. Figures for 2005 are for the 

first two quarters only. 

Page 93 	 GAO-06-305 Media Contracts 

2 

3 

4 
Appendix VI: Contracts with the Media: 

Department of Homeland Security, Fiscal 

Years 2003-2005 

Table 10: Media Contracts Reported by the Department of Homeland Security for Fiscal Years 2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

FEMA Citizen Corps Capture best Competed Public relations $48,487 0 0 $48,487 

Case Study practices and firm 

Project lessons learned 

2003—EMW2003-DO-0173 

from communities 

involved in the 

Citizen Corps 

program. These 

would be adopted 

in other 

communities 

interested in 

participating in the 

Citizen Corps. 

FEMA Citizen Develop and Competed Public relations $903,481 0 0 $903,481 

Corps/Community implement a firm 

Emergency communications 

Response Team plan to build an 

(CERT) awareness of the 

Communications Citizen Corps and 

Support Contract Community 

2003—EMW2003-BP-0471 

Emergency 

Response Teams 

Program (CERT), 

thereby promoting 

and facilitating 

volunteer, training, 

and public 

education 

opportunities. This 

includes media 

outreach, materials 

development, onsite planning, 

exhibit/conference 

coordination, and 

partner 

development. 

Page 94 GAO-06-305 Media Contracts 
Appendix VI: Contracts with the Media: 

Department of Homeland Security, Fiscal 

Years 2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

FEMA National Flood Increase the Competed Advertising $13,291,829 $1,218,322 0 $14,510,151 

Insurance number of national agency 

Program Flood Insurance 

Marketing and Program policies 

Communications by a minimum of 5 

Outreach percent annually. 

2003—EMW2003-BP-0438 

2004—EMW2003-BP-0438 

Employ an 

integrated, 

targeted marketing 

approach for new 

policy acquisition 

2005—EMW- that includes direct 

2003-BP-0438 response TV and 

print advertising, 

public outreach, 

direct mail, digital 

work including 

FloodSmart.gov, 

e-mail, online 

advertising, and 

sales support 

materials. 

FEMA 	US Fire 

Administration Fire 

Safety Campaign 

2003—EME-1999-

CO-0557 

2004—EME-1999-

CO-0557 

Identify, develop, Competed Public relations $692,144 $639,957 0 $1,332,101 

and implement a firm 

fire safety action 

plan targeted to 

specific high-risk 

audiences, and 

those specific fire 

and life-safety 

problems affecting 

those groups. Test 

and evaluate 

education 

materials through 

such means as 

focus groups, 

technical advisory 

panels, and oneto-one interviews 

with appropriate 

audiences. 

Page 95 	 GAO-06-305 Media Contracts 
Appendix VI: Contracts with the Media: 

Department of Homeland Security, Fiscal 

Years 2003-2005 

Method 

used in Type of 

Contract name Purpose and 

awarding 

prime 

firm/individual 

awarded prime Obligations incurred Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

Office of Ready Campaign Help the U.S. Not Advertising $3,440,832 $2,907,185 $6,348,017 

the Contract Department of competed agency 

Secretary 2004—HSHQP-A04-C-00001 

2005—HSHQP-A04-C-00001/00002 

Homeland Security 

produce the Ready 

Campaign, a public 

service integrated 

marketing 

campaign 

designed to 

educate and 

empower 

Americans about 

how to prepare for 

and respond to 

terrorist attacks 

and other 

emergencies. 

Includes the 

production of print, 

television, radio, 

Internet, and outof-home public 

service 

announcements, 

associated 

exploratory 

research, 

quantitative 

surveys to 

measure the 

campaign’s effect, 

supportive public 

relations outreach, 

and administrative 

costs. 

Page 96 GAO-06-305 Media Contracts 
Appendix VI: Contracts with the Media: 

Department of Homeland Security, Fiscal 

Years 2003-2005 

Method 

used in Type of 

awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

TSA Media Services 

2003—DTSA-20-

03-P-00570 

Assist TSA in 

keeping the public 

informed of all new 

security 

procedures and 

policies by 

providing camera 

and production 

crews for video 

news releases 

(VNRs), satellite 

media tours 

(SMTs), and radio 

media tours 

(RMTs), in addition 

to coordinating 

logistics and 

notifying and 

pitching to TV 

stations 

nationwide. 

Competed Media $647,350 $647,350 

organization 

TSA Media Services 

2004—HSTS-03-

04-D-COM-005 

Assist TSA in its 

continuous 

education 

campaign to 

remind passengers 

of new security 

procedures and 

policies by 

providing camera 

and production 

crews to conduct 

satellite media 

tours or radio 

media tours, and 

lighting and sound, 

in addition to 

coordinating 

logistics and 

notifying and 

pitching to TV 

stations 

nationwide. 

Competed Media $30,834 $25,917 $56,751 

organization 

Page 97 GAO-06-305 Media Contracts 
Appendix VI: Contracts with the Media: 

Department of Homeland Security, Fiscal 

Years 2003-2005 

Method 

used in Type of 

awarding firm/individual Obligations incurred Contract name Purpose and prime awarded prime Obligation 

Entity and number scope of work contract contract 2003 2004 2005 total 

TSA 	Media Services 

2004—HSTS-03-

04-D-COM-006 

Assist TSA in its 

continuous 

education 

campaign to 

remind passengers 

of the new security 

procedures and 

policies, by 

providing camera 

and production 

crews to conduct 

satellite media 

tours, including 

cameras, lighting, 

and sound. 

Competed Media $20,989 $20,989 

organization 

TSA 	Media Services 

2004—HSTS-03-

04-D-COM-004 

Assist TSA in its 

continuous 

education 

campaign to 

remind passengers 

of the new security 

procedures and 

policies, by 

providing camera 

and production 

crews to conduct 

satellite media 

tours, including 

cameras, lighting, 

and sound, and 

notifying and 

pitching to TV 

stations 

nationwide. 

Competed Media $9,200 $9,200 

organization 

Total	 $15,583,291 $5,350,934, $2,942,302 $23,876,527 

Source: GAO analysis of data submitted by departments. 


FEMA = Federal Emergency Management Administration 


TSA = Transportation Security Administration 


Page 98 	 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years Appendix VII: Contracts with the Media: 2003-2005 

Department of the Interior, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of the Interior reported 72 contracts with obligations 

totaling about $8 million. 

•	 As shown in table 11, the 72 contracts consisted of 51 contracts with 

media organizations, with obligations of $6,647,613; 11 contracts with 

public relations firms, with obligations of $894,274; 2 contracts with 

advertising agencies, with obligations of $42,684; and 6 contracts with 

individual members of the media, with obligations of $30,340. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 12. 

Table 11: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of the Interior 

Obligations incurred 2003 

Number of 

Type of firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

Total contracts Total contracts Total contracts 

Advertising agency $41,934 2 0 0 $750 1 $42,684 

Public relations firm 394,897 8 $479,377 6 20,000 1 894,274 

Media organization 2,157,985 32 2,782,024 42 1,707,604 26 6,647,613 

Individual member of the 

media 3,565 2 5,700 3 21,075 3 30,340 

Missing firm data	 5,000 2 5,000 2 0 0 $10,000 

Total	 $2,603,381 46 $3,272,101 53 $1,749,429 31 $7,624,911 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 99 	 GAO-06-305 Media Contracts 

2 

11 

51 

6 

2 

72 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Table12: Media Contracts Reported by the Department of the Interior for Fiscal Years 2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Bureau of Name not 

Reclamation available 

2003— 

03PG810647 

Provide 

message 

development 

consultation and 

training for 

officials of the 

Bureau of 

Reclamation, 

U.S. Fish and 

Wildlife Service, 

Bureau of Indian 

Affairs, and the 

Office of the 

Secretary of the 

Interior, including 

sessions 

targeting both 

verbal and 

nonverbal 

communication 

skills and 

message 

delivery training 

through 

interactive 

instruction and 

on-camera 

practice. 

Not Public relations $10,000 0 0 $10,000 

competed firm 

Bureau of Name not Provide media Competed Public relations 0 $12,500 0 $12,500 

Reclamation available training for firm 

2004— 

04PG810716 

Reclamation’s 

senior 

executives, 

including 1 full 

day of general 

media training 

for 8 participants 

and 1/2 day of 

individual oneon-one training. 

Page 100 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Bureau of Name Not Provide strategic Competed Public relations $6,500 0 0 $6,500 

Reclamation available communications firm 

2003— 

03PG810639 

training at 

Reclamation’s 

Public Affairs 

Group 

Conference. 

Bureau of Name not Design and Competed Advertising $12,064 0 0 $12,064 

Reclamation available create a agency 

2003— 

03PG810321 

PowerPoint 

presentation, a 

backup 

document, and 

an 

accompanying 

executive 

summary for an 

innovative new 

water initiative. 

Bureau of Name not Scriptwriting for Not Individual member $965 0 0 $965 

Reclamation available Hungry Horse competed of the media 

Dam virtual tour. 

Bureau of Name not Scriptwriting and Not Individual member 0 0 $1,000 $1,000 

Reclamation available voice-over for competed of the media 

the Black Rock 

assessment 

video. 

Bureau of Name not Scriptwriting and Not Individual member 0 $900 0 $900 

Reclamation available voice-over for competed of the media 

the Yakima 

Basin storage 

study video. 

Bureau of Name not Rewrite of script Not Individual member 0 $800 $75 $875 

Reclamation available and voice-over competed of the media 

for Hungry Horse 

Dam virtual tour. 

Bureau of Name not Simulate field Not Media 0 0 $100 $100 

Reclamation available interviews for competed organization 

2005—No 

number 

media training 

workshop. 

assigned 

Page 101 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Bureau of Name not Video footage Not Media $5,000 $5,000 $5,000 $15,000 

Reclamation available shooting and competed organization 

2003— editing. 

Purchase 

Order 

2004— 

Purchase 

Order 

2005— 

Purchase 

Order 

Bureau of Name not Media/communic Not Individual member $2,600 $4,000 0 $6,600 

Reclamation available ations training for competed of the media 

2003—Pay by 

check, under 

managers and 

staff. 

special 

procurement 

authorization 

2004—Pay by 

check, under 

special 

procurement 

authorization 

Department of Name not Provide Not $2,500 $2,500 0 $5,000 

the Interior available information on competed 

2003— 

Charge Card 

Interior 

Department 

Small and 

2004—Charge 

Card 

Minority 

Business 

programs for 

Resource Guide 

for Asian and 

Pacific American 

Businesses. 

Page 102 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Department of Name not Identify Interior Not $2,500 $2,500 0 $5,000 

the Interior available as a sponsor and competed 

2003—Charge 

Card 

contributor to 

information on 

women and 

2004—Charge 

Card 

diversity in 

business, in an 

annual resource 

book targeted at 

women-owned 

businesses. 

Department of Name not Publish an ad Not Media 0 0 $2,500 $2,500 

the Interior available informing competed organization 

2005— 

Charge Card 

service-disabled 

veteran-owned 

businesses of 

assistance and 

opportunities 

within the 

department. 

Indian Arts and American Provide Indian Not Media $2,522 $2,620 $2,620 $7,762 

Crafts Board Indian Art Arts and Crafts competed organization 

2003— 

SBK00030039 

Board 

advertisement in 

the American 

2004— Indian Art 

SBK00040074 Magazine in 

order to reach 

the consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Indian Arts and Collector’s Provide Indian Not Media $3,650 $3,950 0 $7,600 

Crafts Board Guide Arts and Crafts competed organization 

Board 

advertisement in 

the Collector’s 

Guide magazine 

in order to reach 

the consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Page 103 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Indian Arts and Eight Northern 

Crafts Board Pueblos 

Visitor’s Guide 

2003— 

SBK00030013 

Provide Indian 

Arts and Crafts 

Board 

advertisement in 

the Eight 

Northern 

Pueblos Visitor 

Guide, 

highlighting 

culture in the 

eight northern 

Pueblos and to 

educate the 

consumer about 

the Indian Arts 

and Crafts Act. 

Not Media $2,100 $2,100 

competed organization 

Indian Arts and Guest Provide Indian Not Media $4,990 $15,950 $11,955 $32,895 

Crafts Board Informant Arts and Crafts competed organization 

Board 

advertisement in 

Guest 

Information 

publications (the 

Tuscon In-Room 

Guide, the 

Tuscon and 

Anzana Quick 

Guide) in order 

to reach the 

consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Indian Arts and Indian Country Provide Indian Not Media $403 $403 

Crafts Board Today Arts and Crafts competed organization 

2004— 

SMK0004027 

5 

Board 

advertisement in 

Indian Country 

Today. 

Page 104 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Indian Arts and Madden Provide Indian Not Media $13,818 $9,829 $3,368 $27,015 

Crafts Board Publishing Arts and Crafts competed organization 

Board 

advertisement in 

Madden 

publications (the 

Phoenix Explorer 

and Valley Guide 

Quarterly) in 

order to educate 

the visiting and 

local consumer 

population in 

Arizona about 

the Indian Arts 

and Crafts Act. 

Indian Arts and Native Provide Indian Not Media $6,997 $6,457 $3,022 $16,476 

Crafts Board People’s Arts and Crafts competed organization 

Magazine Board 

advertisement in 

Native People’s 

Magazine, so as 

to educate the 

American Indian 

and Alaskan 

Native 

populations 

about the Indian 

Arts Crafts Act. 

Indian Arts and New Mexico Provide Indian Not Media $24,015 $24,015 $14,955 $62,985 

Crafts Board Magazine Arts and Crafts competed organization 

Board 

advertisement in 

New Mexico 

Magazine and 

New Mexico 

Vacation Guide, 

in order to reach 

the consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Page 105 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Indian Arts and Oklahoma Provide Indian Not Media $1,950 $5,850 $975 $8,775 

Crafts Board Today Arts and Crafts competed organization 

Board 

advertisement in 

each addition of 

Oklahoma 

Today, in order 

to reach the 

consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Indian Arts and Pueblo Provide Indian Not Media $632 $632 

Crafts Board Journal Arts and Crafts competed organization 

Board 

advertisement in 

the Pueblo 

Journal, 

specifically 

targeting 

members of New 

Mexico’s 19 

Pueblo Tribes, 

with the purpose 

of educating 

them about the 

Indian Arts and 

Crafts Act. 

Indian Arts and Ramona Further develop Not Public relations $29,417 $2,965 0 $32,382 

Crafts Board Hutko the agency’s competed firm 

public relations 2003— 

SMK0002016 program, through 

outreach design, 3;SMK000302 educational, and 34 

promotional 

2004— materials. 

SMK0004006 

5,SMK000403 

35 

Page 106 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Indian Arts and Santa Fean Provide Indian Not Media $10,360 $8,404 $2,872 $21,636 

Crafts Board Arts and Crafts competed organization 

Board 

advertisement in 

the Santa Fean 

magazine, in 

order to reach 

the consumer 

population and 

educate the 

public about the 

Indian Arts and 

Crafts Act. 

Indian Arts and Southwest Art Provide Indian Not Media $787 $787 

Crafts Board Arts and Crafts competed organization 

Board 

advertisement in 

Southwest Art 

Magazine’s 

special “Indian 

Art” issue, 

August 2003. 

The issue was 

targeted to 

consumers of 

Indian arts and 

crafts, and a 

valuable 

opportunity to 

educate this 

segment of the 

population about 

the Indian Arts 

and Crafts Act. 

Indian Arts and Visitor Provide Indian Not Media $2,575 $2,575 $2,575 $7,725 

Crafts Board magazine Arts and Crafts competed organization 

Board 2003— 

advertisement in SMK0003011 

the Visitor Guide, 4 

a publication 

2004— devoted to Indian 

SMK0003032 arts and crafts, 

6 and other tourist 

2005— information, in 

SMK0005001 the Rapid City, 

5 South Dakota, 

region. 

Page 107 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Minerals Finger Lakes Public education Not Public relations 0 $28,115 0 $28,115 

Management Productions program, Our competed firm 

Services 2004—3A4000-YRE 

Oceans World, 

produced as an 

initiative of the 

U.S. 

Commission on 

Ocean Policy to 

educate America 

about our 

nation’s oceans. 

National Park R8219040718 Community and Not Public relations $200,000 $20,000 $220,000 

Service, Grand CRMP DEIS media relations competed firm 

Canyon National 

Park 

2004— 

C8219040718 

and other tasks 

involving the 

public in the 

Draft Colorado 

River 

Management 

Plan (CRMP) 

and 

Environmental 

Impact 

Statement (EIS), 

including 

distribution of a 

newsletter 

announcing 

public meetings, 

coordinating 

logistics 

throughout the 

country, 

researching and 

arranging for 

meeting 

locations, and 

establishing city 

information 

repositories. 

Page 108 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Meet the Competed Media $40,791 $53,945 0 $94,736 

Service, Harper Planning and multimedia organization 

Ferry Center Production planning and 

2003— 

C1130030161 

2004— 

C1130030161 

production needs 

of the 

Department of 

the Interior, 

National Park 

2005— Service, and 

C1130030161 occasionally 

other agencies of 

the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive 

multimedia 

programs. 

Page 109 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Meet the Competed Media 0 0 $59,950 $59,950 

Service, Harper Planning and multimedia organization 

Ferry Center Production planning and 

2003— 

C1130030158 

2004— 

C1130030158 

production needs 

of the 

Department of 

the Interior, 

National Park 

2005— Service, and 

C1130030158 occasionally 

other agencies of 

the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive 

multimedia 

programs. This 

includes 

planning, design, 

development, 

and production 

of multimedia 

program and 

Web sites, and 

installation and 

maintenance of 

audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 110 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Meet the Competed Media 0 $29,692 0 $29,692 

Service, Harper Planning and multimedia organization 

Ferry Center Production planning and 

2003— 

C1130030159 

2004— 

C1130030159 

production needs 

of the 

Department of 

the Interior, 

National Park 

2005— Service, and 

C1130030159 occasionally 

other agencies of 

the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive 

multimedia 

programs. This 

includes 

planning, design, 

development, 

and production 

of multimedia 

program and 

Web sites, and 

installation and 

maintenance of 

audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 111 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media $28,367 $280,916 $417,963 $727,246 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C113098059 

and 

C1130030169 

2004— 

C1130030169 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

by providing 

ready access to 

2005— the skills, 

C1130030169 products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 112 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media $264,495 $246,823 0 $511,318 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C1130030167 

2004— 

C1130030167 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030167 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 113 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media 0 $175,889 $209,675 $385,564 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C1130030166 

2004— 

C1130030166 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030166 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 114 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media 0 $277,384 $91,667 $369,051 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C113098060; 

National Park 

Service, and 

occasionally 

C1130030165 other agencies of 

2004— 

C1130030165 

the government, 

by providing 

ready access to 

2005— the skills, 

C1130030165 products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 115 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media $253,003 $10,988 $60,664 $324,655 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C113098063 

2004— 

C1130030171 

National Park, 

Service and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030171 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 116 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media 0 $98,168 $207,490 $305,658 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C1130030163 

2004— 

C1130030163 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030163 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 117 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media $106,993 0 0 $106,993 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C1130030172 

2004— 

C1130030172 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030172 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 118 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Complete Meet the Competed Media 0 $1,500 0 $1,500 

Service, Harpers Audiovisual multimedia organization 

Ferry Center Productions planning and 

and production needs 

Audiovisual of the 

Production Department of 

Services the Interior, 

2003— 

C1130030170 

2004— 

C1130030170 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

2005— by providing 

C1130030170 ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 119 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010145 

2004— 

C1190010145 

2005— 

C1190010145 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $174,642 $201,615 $1,989 $378,246 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010163 

2004— 

C1190010163 

2005— 

C1190010163 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $343,340 0 0 $343,340 

organization 

Page 120 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010157 

2004— 

C1190010157 

2005— 

C1190010157 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $70,364 $235,525 $305,889 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010162 

2004— 

C1190010162 

2005— 

C1190010162 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $221,688 $8,433 $49,960 $280,081 

organization 

Page 121 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010148 

2004— 

C1190010148 

2005— 

C1190010148 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $184,628 $14,262 $34,900 $233,790 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010154 

2004— 

C1190010154 

2005— 

C1190010154 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $196,519 0 $196,519 

organization 

Page 122 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010164 

2004— 

C1190010164 

2005— 

C1190010164 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $54,714 $124,797 0 $179,511 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010147 

2004— 

C1190010147 

2005— 

C1190010147 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $175,678 0 $175,678 

organization 

Page 123 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010159 

2004— 

C1190010159 

2005— 

C1190010159 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $984 $130,645 0 $131,629 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010161 

2004— 

C1190010161 

2005— 

C1190010161 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $75,663 $23,946 0 $99,609 

organization 

Page 124 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010155 

2004— 

C1190010155 

2005— 

C1190010155 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media $88,544 $6,200 0 $94,744 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010152 

2004— 

C1190010152 

2005— 

C1190010152 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $66,800 0 $66,800 

organization 

Page 125 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010156 

2004— 

C1190010156 

2005— 

C1190010156 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $56,788 0 $56,788 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010150 

2004— 

C1190010150 

2005— 

C1190010150 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $44,046 0 $44,046 

organization 

Page 126 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010160 

2004— 

C1190010160 

2005— 

C1190010160 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $38,000 0 $38,000 

organization 

National Park Exhibit 

Service, Harpers Planning and 

Ferry Center Design 

Services

 2003— 

C1190010153 

2004— 

C1190010153 

2005— 

C1190010153 

Develop, plan, 

and design 

interpretive 

media. Exhibit 

planning and 

design services 

including design 

workshops, 

research and 

preparation of 

resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Competed Media 0 $24,500 0 $24,500 

organization 

Page 127 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Planning, design, Competed Media $6,499 $14,362 $70,494 $91,355 

Service, Harpers Planning and development, organization 

Ferry Center Production and production 

2003— 

C113098029; 

of multimedia 

programs and 

Web sites. Also 

C1130030162 planning, 

2004— 

C1130030162 

installation, and 

maintenance of 

audiovisual 

2005— systems and 

C1130030162 hardware at 

National Park 

Service 

locations. The 

purpose of this 

contract is to 

meet the 

multimedia 

planning and 

production needs 

of the 

Department of 

the Interior, 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive 

multimedia 

programs. 

Page 128 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Meet the Competed Media $14,835 $14,835 

Service, Harpers Planning and multimedia organization 

Ferry Center Production planning and 

2003— 

C113098030 

production needs 

of the 

Department of 

the Interior, 

National Park 

Service, and 

occasionally 

other agencies of 

the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 129 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Outdoor Develop, plan, Not Media $62,861 $167,279 $189,682 $419,822 

Service, Harpers Planning and and design available for organization 

Ferry Center Design outdoor competition 

Services interpretive 

2003— 

P1170030023 

2004— 

media. Outdoor 

exhibit planning 

and design 

services, 

P1142040014, 

P1106040049, 

including on-site 

planning, 

preparation of 

P1142040013, exhibit proposal, 

P1106040073 

2005-

text writing and 

final concept 

design, and 

P1114050001, production. 

P1106050015 

Page 130 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Multimedia Meet the Competed Media $9,144 0 $13,703 $22,847 

Service, Harpers Planning and multimedia organization 

Ferry Center. Production planning and 

2003— production needs 

of the 

C113098028, Department of 

C1130030160 the Interior, 

2004— 

C1130030160 

National Park 

Service, and 

occasionally 

2005— other agencies of 

C1130030160 the government, 

by providing 

ready access to 

the skills, 

products, and 

services 

necessary to 

produce and 

deliver highquality 

interpretive film 

programs. This 

includes 

research, 

treatment, 

scriptwriting, and 

all phases of 

production and 

postproduction, 

with installation 

and maintenance 

of audiovisual 

systems and 

hardware at 

National Park 

Service 

locations. 

Page 131 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Name not 

Service, available 

Intermountain 2003— 

Region Charge Card 

Provision of 

media consulting 

and training, 

including 

media training 

for 

superintendents 

and other senior 

personnel 

involved in the 

Winter Use Plan 

for Yellowstone 

and Grand Teton 

National Parks. 

Services include 

message and 

sound bite 

development, 

use of TV clips, 

videotaped mock 

interviews with 

analysis, and 

instruction on 

effective delivery 

techniques. 

Not Public relations $16,000 0 0 $16,000 

competed firm 

National Park Name not Media consulting Not Public relations $15,500 0 0 $15,500 

Service, available and training. competed firm 

Intermountain 

Region 

2003— 

Charge Card 

Media training 

and consultation 

for 

superintendents, 

including 

message 

development, 

effective 

presentation, 

and issue 

consultation. 

National Park Name not Media Not Public relations $7,297 0 0 $7,297 

Service, available consultation and competed firm 

Intermountain 

Region 

2003— 

Charge Card 

training, 

including 

production of a 

video news 

release on 

Winter Use Plan. 

Page 132 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

National Park Name not Provide media Competed Public relations $67,446 $115,771 0 $183,217 

Service, Outer available relations support firm 

Banks GroupWright Brothers 

National 

Memorial 

2003— 

P519003A011 

2004— 

P5190040017 

for the North 

Carolina First 

Flight Centennial 

Celebration, 

including 

provision of 

media support 

for events, media 

tracking, and 

wrap-up reports. 

National Park Name not Law enforcement Competed Individual member $20,000 $20,000 

Service, available media relations of the media 

Washington 

Support Office, 

Federal Law 

2005— 

P2675050017 

training, 

including 

instructing four 

Enforcement Telnet courses 

Training Center and two on-site 

courses, 

regarding media 

relations as 

related to law 

enforcement. 

National Park Exhibit Develop, plan, Competed Media $47,280 $10,000 0 $57,280 

Services, Planning and and design organization 

Harpers Ferry Design interpretive 

Center Services media. Exhibit 

2003— 

C1190010158 

2004— 

C1190010158 

planning and 

design services, 

including design 

workshops, 

research and 

2005— preparation of 

C1190010158 resource 

packages, 

development of 

concept plans, 

preparation of 

resource 

information, and 

final exhibit plan 

packages. 

Page 133 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

Contract 

used in 

awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Office of National Usage Not Media 0 $11,000 $11,000 $22,000 

Communications Association of distribution of competed organization 

Farm text and audio 

Broadcasters news releases to 

Services the NFBS and 

(NFBS) production of two 

2004— 

NBCP04229 

audio news 

releases and 

text. 

2005— 

NBCP05449 

Public Affairs, Name not Develop Competed Media $15,000 $4,000 $3,000 $22,000 

Media Services available interface for a organization 

2003— 

03PG107620 

tour of 

Reclamation’s 

Hungry Horse 

Dam in Montana, 

including writing 

code, editing 

photos, and 

video, and other 

types of support 

media. 

U.S. Fish and Name not Produce a series Not Media $85,750 $131,800 $217,550 

Wildlife Service- available of vignettes available for organization 

National Wildlife 

Refuge System 2003— 

98210-0-J077 

pertaining to the 

public and 

conservation 

competition 

2004—98210-

0-J077 

programs of the 

National Wildlife 

Refuge System, 

produce 

features, and 

produce 

vignettes and 

full-length 

programs for 

outdoor segment 

of TV station. 

Page 134 GAO-06-305 Media Contracts 
Appendix VII: Contracts with the Media: 

Department of the Interior, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding Obligations incurred 

name and Purpose and prime Type of Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

U.S. Fish and Name not 

Wildlife Service- available 

National Wildlife 2003—GS- Refuge System 23F-0334K 

2004—GS23F-0334K 

Provide 

communications 

services, 

including: 

campaign 

management 

system, media 

tracking, focus 

group research, 

public relations 

activity, and 

support relating 

to major events 

in coordination 

with Fish and 

Wildlife Service 

communications 

activities. 

Competed Public relations $242,737 $120,026 0 $362,763 

firm 

U.S. Fish and Waterfowl 

Wildlife Service- Survey 

AEA Program 50th 

2003— 

GS23F0334K; 

GS23F0335K 

2005— 

GS23F0334K/ 

982103x797 

Consultation, 

design, and 

production 

services. 

Developed 

overall look and 

identity for 

Waterfowl 

Program Survey 

program and 

50th anniversary. 

Reviewed 

current version 

of the 

communication 

plan and finetuned messages 

and strategies. 

Competed Advertising $29,870 $750 $30,620 

agency 

Total $2,603,381 $3,272,101 $1,749,429 $7,624,911 

Source: GAO analysis of data submitted by departments. 

Page 135 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years Appendix VIII: Contracts with the Media: 2003-2005 

Department of the Treasury, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of the Treasury reported 16 contracts with obligations 

totaling about $152 million. 

•	 As shown in table 13, the 16 contracts consisted of 6 contracts with 

advertising agencies, with obligations of $91,146,674; 3 contracts with 

public relations firms, with obligations of $60,443,160; and 7 contracts 

with media organizations, with obligations of $216,968. There were no 

reported contracts with individual members of the media. 

•	 A more detailed description of the department’s contracts with media 

vendors is provided in table 14. 

Table 13: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of the Treasury 

Obligations incurred Obligations incurred Obligations incurred 

2003 2004 2005 Obligation total 

Type of Number of Number of Number of Number of 

firm/individual Total contracts Total contracts Total contracts Total contracts 

Advertising agency $30,008,518 3 $44,225,659 6 $16,912,497 5 $91,146,674 

Public relations firm 34,385,466 2 11,150,758 2 14,906,936 2 60,443,160 

Media organization 62,582 5 104,716 2 49,670 1 216,968 

Individual member of 

the media 0 0 0000 00 

Missing firm data 	0 0 0 0 0 0 0 0 

Total	 $64,456,566 10 $55,481,133 10 $31,869,103 8 $151,806,802 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 136 	 GAO-06-305 Media Contracts 

6 

3 

7 

16 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Table 14: Media Contracts Reported by the Department of the Treasury for Fiscal Years 2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Bureau of Public Conduct a Competed Public relations $33,671,936 $9,743,246 $10,979,998 $54,395,180 

Engraving Education and domestic and firm 

and Printing Awareness international 

Program for public education 

Next program to 

Generation communicate 

U.S. Currency information about 

2003—TEP02-15 

the new, 

redesigned 

2004—TEP02-15 

currency, 

including 

consumer 

2005—TEP- research, 

02-15 campaign 

branding, 

outreach and 

database 

development, 

development of 

educational 

materials, media 

relations, and 

product placement 

Bureau of the Name not Produce Competed Advertising $1,903,937 $2,594,077 $705,608 $5,203,622 

Public Debt available integrated agency 

2003— 

TPD01C0030 

marketing 

communications 

services to 

2004— educate the public 

TPD01C0030 about the features 

2005— and benefits of 

TPD01C0030 Treasury 

securities, and the 

availability of the 

products. Provide 

services in Web 

site design and 

development, 

public relations, 

research, and 

advertising. 

Page 137 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Federal MSB Outreach Provide education Competed Public relations $713,530 . . $713,530 

Crimes Campaign about registration firm 

Enforcement 

Network 

(FinCEN) 

2003—TPD00-C0015 

and suspicious 

activity reporting 

with respect to the 

Bank Secrecy Act 

regulations to key 

third-party 

organizations and 

corporate entities, 

and their 

members and 

employees, as 

well as conducting 

media outreach to 

the AfricanAmerican, ArabAmerican, AsianAmerican, and 

Latino/HispanicAmerican 

communities. 

Page 138 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Entity 

Contract 

name and 

number 

Purpose and 

scope of work 

awarding 

prime 

contract 

Type of 

firm/individual 

Obligations incurred 

2003 2004 2005 

Obligation 

total 

Financial 

Management 

Service 

Go Direct Pilot 

Campaign 

Conduct a pilot 

campaign to find 

effective ways to 

Competed Public relations 

firm 

$1,407,512 $3,926,938 $5,334,450 

(FMS) promote direct 

deposit and 

increase use of 

direct deposit, 

resulting in a 

decline in the 

number of checks 

FMS disburses to 

Social Security 

and Supplemental 

Security Income 

benefit recipients. 

Conduct 

campaign 

development, 

partner relations, 

media relations, 

materials 

development and 

production, 

advertising, 

planning and 

implementing a 

multicultural 

marketing 

approach to reach 

target audience, 

and establish 

measurement 

procedures to 

track campaign 

progress, and 

prepare and 

adhere to budget. 

Page 139 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Internal Multi-Year Strategic Competed Advertising $16,757,079 $22,846,127 $1,857,000 $41,460,206 

Revenue Communica- planning, concept agency 

Service tions Contract development, and 

2003— 

TIRNO-02-D00009 

2004— 

TIRNO-02-Dexecution of the 

IRS’s 

communications, 

marketing, and 

taxpayer 

information 

00009 program, including 

2005— corporate 

TIRNO-02-D- communications 

00009 concepts, 

strategic planning, 

account 

management, 

market research, 

multilingual/multic 

ultural 

communications, 

internal 

communications, 

creative 

development, 

interactive 

marketing, public 

relations, direct 

marketing, media 

research and 

buying, and 

measurement and 

evaluation. 

Page 140 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

Internal Recruitment/ Aid the IRS in the Competed Advertising 0 $261,516 $748,440 $1,009,956 

Revenue Advertising development of a agency 

Service/ and Marketing strategic approach 

Office of Support to recruitment for 

Human Services all the major IRS 

Capital 2004—GS23F0076J,TIRNO04-Z-00011 

2005—GS23F0076J,TIRNO04-Z-00011 

occupations. Work 

includes research 

and analysis, 

employment 

marketing, 

vacancy 

advertising, IRS 

careers Web-site, 

on-line marketing 

Collateral 

Catalogue, other 

Internet activities, 

recruitment 

marketing 

campaign support, 

national print 

media campaign, 

advertising, 

television 

commercials, and 

photo shoots. 

Page 141 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

United States Name not Develop new Competed Advertising $7,166,792 $6,602,843 $13,769,635 

Mint available national agency 

2004—TM-K258 

2005—TM-Kadvertising 

program focused 

on promoting the 

U.S. Mint’s core 

258 products. This 

includes 

providing, 

developing, and 

executing the 

national 

advertising 

program of 

television 

commercials, 

radio and print 

advertising, media 

planning and 

media buys, 

program 

management 

services, ad 

testing and preand 

postcampaign 

analysis. 

Page 142 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding 

name and Purpose and prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

United States Name not 

Mint available 

2003—TM-K211 

Develop new 

national 

advertising 

program focused 

on promoting the 

U.S. Mint’s core 

products. This 

includes 

providing, 

developing, and 

executing the 

national 

advertising 

program of 

television 

commercials, 

radio and print 

advertising, media 

planning and 

media buys, 

program 

management 

services, ad 

testing and preand postcampaign 

analysis. 

Competed Advertising $11,347,502 $1,666,261 $13,013,763 

agency 

United States FY 04/05 Provide print and Competed Advertising 0 $9,690,886 $6,998,606 $16,689,492 

Mint, Office Advertising broadcast agency 

of Sales and 

Marketing 

2004—TM-K258 

advertising for 

U.S. Mint 

numismatic 

2005—TM-K- products sold to 

258 the public by 

engaging in 

creative 

development, 

production, 

marketing 

research, and 

media purchasing. 

Page 143 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract 

name and Purpose and 

awarding 

prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

United States Name not Provide video Competed Media $86,216 $49,670 $135,886 

Mint, Office available support for 50 organization 

of Sales and 

Marketing 

2004—TMK255 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

United States Name not Provide video Competed Media $18,500 $18,500 

Mint, Office available support for 50 organization 

of Sales and 

Marketing 

2004—TMHQ-5853 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

United States Name not Provide video Competed Media $17,500 $17,500 

Mint, Office available support for 50 organization 

of Sales and 

Marketing 

2003—TMHQ-5499 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

Page 144 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding 

name and Purpose and prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

United States Name not 

Mint, Office available 

of Sales and 2003—TMMarketing HQ-5617 

Provide video 

support for 50 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

Competed Media $15,460 $15,460 

organization 

United States Name not 

Mint, Office available 

of Sales and 2003—TMMarketing HQ-5218 

Provide video 

support for 50 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

Competed Media $14,922 $14,922 

organization 

United States Name not 

Mint, Office available 

of Sales and 2003—TMMarketing HQ-5323 

Provide video 

support for 50 

States Quarter 

Program, 

Commemorative 

Coin campaigns 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

Competed Media $7,500 $7,500 

organization 

Page 145 GAO-06-305 Media Contracts 
Appendix VIII: Contracts with the Media: 

Department of the Treasury, Fiscal Years 

2003-2005 

Method 

used in 

Contract awarding 

name and Purpose and prime Type of Obligations incurred Obligation 

Entity number scope of work contract firm/individual 2003 2004 2005 total 

United States Name not 

Mint, Office available 

of Sales and 2003—TMMarketing HQ-5217 

Provide video 

support for 50 

States Quarter 

Program, 

Commemorative 

Coin campaigns, 

and media event. 

This includes 

production and 

distribution of 

video and radio 

news releases 

under the name of 

the Untied States 

Mint. 

Competed Media $7,200 $7,200 

organization 

Total $64,456,566 $55,481,133 $31,869,103 $151,806,802 

Source: GAO analysis of data submitted by departments. 

Page 146 GAO-06-305 Media Contracts 
Appendix IX: Contracts with the Media: 

Department of Veterans Affairs, Fiscal Years Appendix IX: Contracts with the Media: 2003-2005 

Department of Veterans Affairs, Fiscal Years 

2003-2005 

•	 For fiscal years 2003 through 2005 (through March 31, 2005), the 

Department of Veterans Affairs reported one contract with obligations 

totaling about $6 million. 

•	 As shown in table 15, the one contract was with an advertising agency, 

with obligations of $5,603,000. 

•	 A more detailed description of the department’s single media contract 

is provided in table 16. 

Table 15: Number of Contracts and Incurred Obligations, by Type of Firm/individual, for Fiscal Years 2003-2005 for the 

Department of Veterans Affairs 

Obligations incurred 


2003 


Number of 

Type of firm/individual Total contracts 

Obligations incurred Obligations incurred 

2004 2005 Obligation total 

Number of Number of Number of 

Total contracts Total contracts Total contracts 

Advertising agency $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000 

Public relations firm 	 0 0 0 0 0 0 0 

Media organization 	 0 0 0 0 0 0 0 

Individual member of the 

media 0 0 0 0 0 0 0 

Missing firm data	 0 0 0 0 0 0 0 

Total	 $2,800,000 1 $2,130,000 1 $673,000 1 $5,603,000 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

Page 147 	 GAO-06-305 Media Contracts 

1 

0 

0 

0 

0 

1 
Appendix IX: Contracts with the Media: 

Department of Veterans Affairs, Fiscal Years 

2003-2005 

Table16: Media Contracts Reported by the Department of Veterans Affairs for Fiscal Years 2003-2005 

Method 

used in 

awarding 

Contract name Purpose and scope prime Type of Obligations Obligations Obligations Obligation 

Entity and number of work contract firm/individual incurred 2003 incurred 2004 incurred 2005 total 

Department of Health Care Staff Provide recruitment Competed Advertising agency $2,800,000 $2,130,000 $673,000 $5,603,000 

Veterans Recruitment marketing and 

Affairs 2003—GS-23F0136KBPA101-

049A3-029 

advertising services, 

including the 

establishment and 

maintenance of an 

2004—GS-23F0136KBPA101-

integrated, coherent 

recruitment 

049A3-029 marketing campaign. 

2005—GS-23F- This includes 

0136KBPA101- creating and 

049A3-029and101- developing themes, 

049A3-087 concepts, strategies, 

and promotional 

items, design 

material, Web sites 

on the Internet and 

Intranet, and the 

development of 

necessary electronic 

underlying 

databases and 

electronic 

applications. 

Total $2,800,000 $2,130,000 $673,000 $5,603,000 

Source: GAO analysis of data submitted by departments. 

Page 148 GAO-06-305 Media Contracts 
Appendix X: Comments from the Department Appendix X: Comments from the Department of Interior 

of Interior 

Page 149 GAO-06-305 Media Contracts 
Appendix X: Comments from the Department 

of Interior 

Page 150 GAO-06-305 Media Contracts 
Appendix X: Comments from the Department 

of Interior 

Page 151 GAO-06-305 Media Contracts 
Appendix X: Comments from the Department 

of Interior 

Page 152 GAO-06-305 Media Contracts 
Appendix X: Comments from the Department 

of Interior 

Page 153 GAO-06-305 Media Contracts 
Appendix XI: GAO Staff Acknowledgments Appendix XI: GAO Staff Acknowledgments 


The following persons made key contributions to this report: Glenn Davis, Acknowledgments Jared Hermalin, R. E. Canjar, Jerry Sandau, Stuart Kaufman, Stan Kostyla, 

Amanda Miller, Amy Bernstein, Tracy Harris, Sue Conlon, and Anthony 

Pordes. 

(440424) Page 154 GAO-06-305 Media Contracts 
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