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PGA at Whistling Straits to offer 'oncourse' suites

Oct 15, 2013, 2:32pm CDT Updated: Oct 15, 2013, 3:54pm CDT 

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http://www.bizjournals.com/milwaukee/news/2013/10/15/pga-at-whistling-straits-to-offer.html?page=all
Rich Kirchen

Senior Reporter- Milwaukee Business Journal

Email | Twitter

One of the main selling points for corporate hospitality sites at the 2015 PGA 

Championship in Kohler — in addition to the intrinsic value of a PGA event — is 

greater proximity to the actual course.

The 2015 PGA Championship marks the first time all corporate hospitality chalets 

will be located (almost) on-course at Kohler Co.’s Whistling Straits on the Lake 

Michigan shoreline. Kohler Co. and PGA officials have begun marketing for the 

event that will be held Aug. 10, 2015, through Aug. 16, 2015.

The last time Whistling Straits hosted the PGA Championship in 2010, the 

innovation for spectators was sky boxes on the course. But the 2015 event will 

feature suites “as close to the fairway as you can without being in the field of 

play,” David Kohler, general chair of the 2015 PGA Championship and president of 

Kohler Co., told The Business Journal.

While the PGA and Kohler Co. faced major challenges selling corporate hospitality 

offerings in the recession-plagued 2010 event, the slowly improving economy now 

is lifting sales efforts, said David Kohler and Jason Mengel, championship director 

of the 2015 PGA Championship.

“We feel very fortunate that the economy is absolutely in a different place than it 

was when we were selling and marketing the 2010 championship,” Kohler said. 

“The economy definitely is on stronger footing and national and regional 

businesses are doing better.”

In spite of the economic uptick, pricing for corporate hospitality options is “pretty 

much in line with 2010,” Kohler said.

There will be three corporate-hospitality options — all located on-course.

• Private chalets that hold 50 people or 100 people are available on holes 9, 17 

and 18.

• Gene Sarazen Suites that hold 30 people are along the 16th hole.

• The Champions Club Table is along the first hole and holds up to 10 people.

Kohler Co. and the PGA are marketing the corporate hospitality to Wisconsin 

businesses, Chicago-based firms and nationwide prospects.

http://www.bizjournals.com/milwaukee/news/2013/10/15/pga-at-whistling-straits-to-offer.html?page=all
Senior Reporter Rich Kirchen covers health care, sports business, 

politics and media/advertising for the Milwaukee Business Journal.

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