##### Table of Contents





UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q







|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MAY 1, 2010
|- | ----------------------------------------------------------------------------------------------------------------------------------

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

Commission file number 000-51300





ZUMIEZ INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Washington                                                     |  | 91-1040022                          
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer
Identification No.)

6300 Merrill Creek Parkway, Suite B, Everett, WA 98203

(Address of principal executive offices) (Zip Code)

Registrants telephone number, including area code: (425) 551-1500





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days.    Yes  x    No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.
See definition of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |   |  |                           |  |  
|----------------------- |  | - |  | ------------------------- |  | -
|Large accelerated filer |  |  ̈ |  | Accelerated filer         |  | x
|                        |  |   | 
|Non-accelerated filer   |  |  ̈ |  | Smaller reporting company |  |  ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).     ̈  Yes    x  No

Number of shares of Common Stock outstanding at May 27, 2010 was 30,573,882 shares.









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##### Table of Contents

ZUMIEZ INC.

FORM 10-Q

TABLE OF CONTENTS



|              |  |                       |  |                                                                                                                                          |  |   
|------------- |  | --------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------- |  | --
|Part I.       |  | Financial Information |  |                                                                                                                                         
|              |  |                       | 
|              |  | Item 1.               |  | Condensed Consolidated Financial Statements                                                                                              |  |   
|              |  |                       | 
|              |  |                       |  | Condensed Consolidated Balance Sheets at May 1, 2010 (unaudited) and January 30, 2010                                                    |  | 3 
|              |  |                       | 
|              |  |                       |  | Condensed Consolidated Statements of Operations for the three months ended May 1, 2010 and May 
2, 2009 (unaudited)                      |  | 4 
|              |  |                       | 
|              |  |                       |  | Condensed Consolidated Statements of Changes in Shareholders Equity for the three months ended 
May 1, 2010 and May 2, 2009 (unaudited) |  | 5 
|              |  |                       | 
|              |  |                       |  | Condensed Consolidated Statements of Cash Flows for the three months ended May 1, 2010 and May 
2, 2009 (unaudited)                      |  | 6 
|              |  |                       | 
|              |  |                       |  | Notes to Condensed Consolidated Financial Statements                                                                                     |  | 7 
|              |  |                       | 
|              |  | Item 2.               |  | Managements Discussion and Analysis of Financial Condition and Results of
Operations                                                    |  | 18
|              |  |                       | 
|              |  | Item 3.               |  | Quantitative and Qualitative Disclosures About Market Risk                                                                               |  | 34
|              |  |                       | 
|              |  | Item 4.               |  | Controls and Procedures                                                                                                                  |  | 35
|              |  |                      
|Part II.      |  | Other Information     |  | 35                                                                                                                                      
|              |  |                       | 
|              |  | Item 1.               |  | Legal Proceedings                                                                                                                        |  | 35
|              |  |                       | 
|              |  | Item 1A.              |  | Risk Factors                                                                                                                             |  | 35
|              |  |                       | 
|              |  | Item 2.               |  | Unregistered Sales of Equity and Use of Proceeds                                                                                         |  | 35
|              |  |                       | 
|              |  | Item 3.               |  | Defaults Upon Senior Securities                                                                                                          |  | 35
|              |  |                       | 
|              |  | Item 4.               |  | Reserved                                                                                                                                 |  | 35
|              |  |                       | 
|              |  | Item 5.               |  | Other Information                                                                                                                        |  | 35
|              |  |                       | 
|              |  | Item 6.               |  | Exhibits                                                                                                                                 |  | 36
|              |  |                       | 
|Signature     |  |                       |  |                                                                                                                                          |  | 36
|              |  |                       | 
|Exhibit 10.17 |  |                       |  |                                                                                                                                          |  |   
|              |  |                       | 
|Exhibit 31.1  |  |                       |  |                                                                                                                                          |  |   
|              |  |                       | 
|Exhibit 31.2  |  |                       |  |                                                                                                                                          |  |   
|              |  |                       | 
|Exhibit 32.1  |  |                       |  |                                                                                                                                          |  |   



2



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##### Table of Contents

ZUMIEZ INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except share amounts)



|                                                                                                                                                                                   |  |             |         |                  |   |        
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ----------- | ------- | ---------------- | - | -------
|                                                                                                                                                                                   |  | May 1, 2010 |         | January 30, 2010
|                                                                                                                                                                                   |  | (Unaudited) |         |                 
|Assets                                                                                                                                                                             |  |             |         |                  |   |        
|Current assets                                                                                                                                                                     |  |             |         |                  |   |        
|Cash and cash equivalents                                                                                                                                                          |  | $           | 12,907  |                  | $ | 22,950 
|Marketable securities                                                                                                                                                              |  |             | 83,909  |                  |   | 85,101 
|Receivables                                                                                                                                                                        |  |             | 7,335   |                  |   | 6,380  
|Income tax receivable                                                                                                                                                              |  |             | 2,460   |                  |   |       
|Inventory                                                                                                                                                                          |  |             | 58,618  |                  |   | 50,916 
|Prepaid expenses and other                                                                                                                                                         |  |             | 7,291   |                  |   | 6,270  
|Deferred tax assets                                                                                                                                                                |  |             | 3,750   |                  |   | 3,045  
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total current assets                                                                                                                                                               |  |             | 176,270 |                  |   | 174,662
|                                                                                                                                                                                   |  |            
|Fixed assets, net                                                                                                                                                                  |  |             | 77,224  |                  |   | 66,008 
|Goodwill and other intangibles                                                                                                                                                     |  |             | 13,173  |                  |   | 13,186 
|Long-term marketable securities                                                                                                                                                    |  |             | 870     |                  |   | 872    
|Long-term deferred tax assets                                                                                                                                                      |  |             | 5,644   |                  |   | 5,537  
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total long-term assets                                                                                                                                                             |  |             | 96,911  |                  |   | 85,603 
|                                                                                                                                                                                   |  |            
|Total assets                                                                                                                                                                       |  | $           | 273,181 |                  | $ | 260,265
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Liabilities and Shareholders Equity                                                                                                                                               |  |             |         |                  |   |        
|Current liabilities                                                                                                                                                                |  |             |         |                  |   |        
|Trade accounts payable                                                                                                                                                             |  | $           | 31,188  |                  | $ | 16,817 
|Accrued payroll and payroll taxes                                                                                                                                                  |  |             | 5,998   |                  |   | 6,593  
|Income taxes payable                                                                                                                                                               |  |             |        |                  |   | 4,006  
|Deferred rent and tenant allowances                                                                                                                                                |  |             | 3,442   |                  |   | 3,248  
|Other liabilities                                                                                                                                                                  |  |             | 9,554   |                  |   | 9,123  
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total current liabilities                                                                                                                                                          |  |             | 50,182  |                  |   | 39,787 
|                                                                                                                                                                                   |  |            
|Long-term deferred rent and tenant allowances                                                                                                                                      |  |             | 27,520  |                  |   | 26,375 
|Long-term other liabilities                                                                                                                                                        |  |             | 1,441   |                  |   | 1,427  
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total long-term liabilities                                                                                                                                                        |  |             | 28,961  |                  |   | 27,802 
|                                                                                                                                                                                   |  |             |         |                  |   |        
|                                                                                                                                                                                   |  |            
|Total liabilities                                                                                                                                                                  |  |             | 79,143  |                  |   | 67,589 
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Commitments and contingencies (Note 3)                                                                                                                                             |  |             |         |                  |   |        
|                                                                                                                                                                                   |  |            
|Shareholders equity                                                                                                                                                               |  |             |         |                  |   |        
|Preferred stock, no par value, 20,000,000 shares authorized; none issued and outstanding                                                                                           |  |             |        |                  |   |       
|Common stock, no par value, 50,000,000 shares authorized; 30,564,339 shares issued and outstanding at May 1, 2010 and
30,250,661 shares issued and outstanding at January 30, 2010 |  |             | 84,753  |                  |   | 81,399 
|Accumulated other comprehensive income                                                                                                                                             |  |             | 9       |                  |   | 101    
|Retained earnings                                                                                                                                                                  |  |             | 109,276 |                  |   | 111,176
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total shareholders equity                                                                                                                                                         |  |             | 194,038 |                  |   | 192,676
|                                                                                                                                                                                   |  |             |         |                  |   |        
|Total liabilities and shareholders equity                                                                                                                                         |  | $           | 273,181 |                  | $ | 260,265
|                                                                                                                                                                                   |  |             |         |                  |   |        

See accompanying notes to condensed consolidated
financial statements



3



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ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except share and per share amounts)

(Unaudited)



|                                                               |  |                    |            |   |             |   |            |  
|-------------------------------------------------------------- |  | ------------------ | ---------- | - | ----------- | - | ---------- | -
|                                                               |  | Three Months Ended |           
|                                                               |  | May 1, 2010        |            |   | May 2, 2009 |  
|Net sales                                                      |  | $                  | 89,096     |   |             | $ | 76,808     |  
|Cost of goods sold                                             |  |                    | 63,344     |   |             |   | 54,908     |  
|                                                               |  |                    |            |   |             |   |            |  
|Gross profit                                                   |  |                    | 25,752     |   |             |   | 21,900     |  
|                                                               |  |                   
|Selling, general and administrative expenses                   |  |                    | 29,006     |   |             |   | 25,338     |  
|                                                               |  |                    |            |   |             |   |            |  
|Operating loss                                                 |  |                    | (3,254     | ) |             |   | (3,438     | )
|                                                               |  |                   
|Interest income, net                                           |  |                    | 365        |   |             |   | 357        |  
|Other income, net                                              |  |                    | 24         |   |             |   |           |  
|                                                               |  |                    |            |   |             |   |            |  
|Loss before income taxes                                       |  |                    | (2,865     | ) |             |   | (3,081     | )
|Benefit for income taxes                                       |  |                    | (965       | ) |             |   | (1,423     | )
|                                                               |  |                    |            |   |             |   |            |  
|Net loss                                                       |  | $                  | (1,900     | ) |             | $ | (1,658     | )
|                                                               |  |                    |            |   |             |   |            |  
|Basic net loss per share                                       |  | $                  | (0.06      | ) |             | $ | (0.06      | )
|                                                               |  |                    |            |   |             |   |            |  
|Diluted net loss per share                                     |  | $                  | (0.06      | ) |             | $ | (0.06      | )
|                                                               |  |                    |            |   |             |   |            |  
|Weighted average shares used in computation of loss per share: |  |                    |            |   |             |   |            |  
|Basic                                                          |  |                    | 29,738,181 |   |             |   | 29,314,611 |  
|                                                               |  |                   
|Diluted                                                        |  |                    | 29,738,181 |   |             |   | 29,314,611 |  

See accompanying notes
to condensed consolidated financial statements



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ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS EQUITY

(In thousands)

(Unaudited)



|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|---------------------------------------------------------------------------------- |  | ------------ |  | ----------------------------------- | ------ |  | ---------------- | --- | - | ----- | - | ------- | - |  | - | ------- | -
|                                                                                   |  | Common Stock |  | AccumulatedOtherComprehensiveIncome |        |  | RetainedEarnings |     |   | Total |  
|                                                                                   |  | Shares       |  | Amount                              |        |  |                 
|Balance at January 30, 2010                                                        |  | 30,251       |  | $                                   | 81,399 |  | $                | 101 |   |       | $ | 111,176 |   |  | $ | 192,676 |  
|Issuance and exercise of stock-based compensation, including tax benefit of $1,341 |  | 313          |  |                                     | 2,107  |  |                  |    |   |       |   |        |   |  |   | 2,107   |  
|Stock-based compensation expense                                                   |  |             |  |                                     | 1,247  |  |                  |    |   |       |   |        |   |  |   | 1,247   |  
|Unrealized losses, net of tax benefit of $59                                       |  |             |  |                                     |       |  |                  | (92 | ) |       |   |        |   |  |   | (92     | )
|Net loss                                                                           |  |             |  |                                     |       |  |                  |    |   |       |   | (1,900  | ) |  |   | (1,900  | )
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|Balance at May 1, 2010                                                             |  | 30,564       |  | $                                   | 84,753 |  | $                | 9   |   |       | $ | 109,276 |   |  | $ | 194,038 |  
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  



|                                                                                 |  |              |  |                                     |        |  |                  |      |   |       |   |         |   |  |   |         |  
|-------------------------------------------------------------------------------- |  | ------------ |  | ----------------------------------- | ------ |  | ---------------- | ---- | - | ----- | - | ------- | - |  | - | ------- | -
|                                                                                 |  | Common Stock |  | AccumulatedOtherComprehensiveIncome |        |  | RetainedEarnings |      |   | Total |  
|                                                                                 |  | Shares       |  | Amount                              |        |  |                 
|Balance at January 31, 2009                                                      |  | 29,533       |  | $                                   | 75,789 |  | $                | 117  |   |       | $ | 102,045 |   |  | $ | 177,951 |  
|Issuance and exercise of stock-based compensation, including tax benefit of $339 |  | 583          |  |                                     | 685    |  |                  |     |   |       |   |        |   |  |   | 685     |  
|Stock-based compensation expense                                                 |  |             |  |                                     | 598    |  |                  |     |   |       |   |        |   |  |   | 598     |  
|Unrealized losses, net of tax benefit of $62                                     |  |             |  |                                     |       |  |                  | (101 | ) |       |   |        |   |  |   | (101    | )
|Net loss                                                                         |  |             |  |                                     |       |  |                  |     |   |       |   | (1,658  | ) |  |   | (1,658  | )
|                                                                                 |  |              |  |                                     |        |  |                  |      |   |       |   |         |   |  |   |         |  
|Balance at May 2, 2009                                                           |  | 30,116       |  | $                                   | 77,072 |  | $                | 16   |   |       | $ | 100,387 |   |  | $ | 177,475 |  
|                                                                                 |  |              |  |                                     |        |  |                  |      |   |       |   |         |   |  |   |         |  

See accompanying notes to condensed consolidated financial statements



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ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

(Unaudited)



|                                                                                |  |                    |         |   |             |   |         |  
|------------------------------------------------------------------------------- |  | ------------------ | ------- | - | ----------- | - | ------- | -
|                                                                                |  | Three Months Ended |        
|                                                                                |  | May 1, 2010        |         |   | May 2, 2009 |  
|Cash flows from operating activities:                                           |  |                    |         |   |             |   |         |  
|Net loss                                                                        |  | $                  | (1,900  | ) |             | $ | (1,658  | )
|Adjustments to reconcile net loss to net cash provided by operating activities: |  |                    |         |   |             |   |         |  
|Depreciation, amortization and accretion                                        |  |                    | 4,728   |   |             |   | 5,315   |  
|Deferred tax expense                                                            |  |                    | (753    | ) |             |   | (185    | )
|Stock-based compensation expense                                                |  |                    | 1,247   |   |             |   | 598     |  
|Loss on disposal of assets                                                      |  |                    | 4       |   |             |   | 1       |  
|Excess tax benefit from stock-based compensation                                |  |                    | (1,341  | ) |             |   | (339    | )
|Changes in operating assets and liabilities:                                    |  |                    |         |   |             |   |         |  
|Receivables                                                                     |  |                    | (976    | ) |             |   | (1,362  | )
|Inventory                                                                       |  |                    | (7,702  | ) |             |   | (2,077  | )
|Prepaid expenses and other                                                      |  |                    | (1,021  | ) |             |   | (358    | )
|Trade accounts payable                                                          |  |                    | 14,371  |   |             |   | 9,563   |  
|Accrued payroll and payroll taxes                                               |  |                    | (595    | ) |             |   | (624    | )
|Income taxes payable                                                            |  |                    | (5,125  | ) |             |   | (1,778  | )
|Deferred rent and tenant allowances                                             |  |                    | 1,339   |   |             |   | 1,966   |  
|Other liabilities                                                               |  |                    | 390     |   |             |   | (115    | )
|                                                                                |  |                    |         |   |             |   |         |  
|Net cash provided by operating activities                                       |  |                    | 2,666   |   |             |   | 8,947   |  
|                                                                                |  |                    |         |   |             |   |         |  
|Cash flows from investing activities:                                           |  |                    |         |   |             |   |         |  
|Additions to fixed assets                                                       |  |                    | (15,423 | ) |             |   | (6,836  | )
|Purchases of marketable securities                                              |  |                    | (10,778 | ) |             |   | (28,091 | )
|Sales and maturities of marketable securities                                   |  |                    | 11,385  |   |             |   | 12,500  |  
|                                                                                |  |                    |         |   |             |   |         |  
|Net cash used in investing activities                                           |  |                    | (14,816 | ) |             |   | (22,427 | )
|                                                                                |  |                    |         |   |             |   |         |  
|Cash flows from financing activities:                                           |  |                    |         |   |             |   |         |  
|Proceeds from exercise of stock-based compensation                              |  |                    | 766     |   |             |   | 346     |  
|Excess tax benefit from stock-based compensation                                |  |                    | 1,341   |   |             |   | 339     |  
|                                                                                |  |                    |         |   |             |   |         |  
|Net cash provided by financing activities                                       |  |                    | 2,107   |   |             |   | 685     |  
|                                                                                |  |                    |         |   |             |   |         |  
|Net decrease in cash and cash equivalents                                       |  |                    | (10,043 | ) |             |   | (12,795 | )
|Cash and cash equivalents, beginning of period                                  |  |                    | 22,950  |   |             |   | 33,057  |  
|                                                                                |  |                    |         |   |             |   |         |  
|Cash and cash equivalents, end of period                                        |  | $                  | 12,907  |   |             | $ | 20,262  |  
|                                                                                |  |                    |         |   |             |   |         |  
|Supplemental disclosure on cash flow information:                               |  |                    |         |   |             |   |         |  
|Cash paid during the period for interest                                        |  | $                  | 2       |   |             | $ |        |  
|Cash paid during the period for income taxes                                    |  |                    | 4,912   |   |             |   | 541     |  
|Non-cash investing activity - refundable use tax in fixed assets                |  |                    | (21     | ) |             |   |        |  
|Non-cash investing activity - asset retirement obligations in fixed assets      |  |                    | 62      |   |             |   |        |  

See accompanying notes
to condensed consolidated financial statements



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##### Table of Contents

ZUMIEZ INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Nature
of Business and Basis of Presentation

Nature of BusinessZumiez Inc. (the Company, we, us,
its and our) is a leading specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the Zumiez brand name. At May 1, 2010, we operated 381 stores primarily located in
shopping malls, giving us a presence in 35 states. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding,
bicycle motocross (or BMX) and motocross. We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand image with our customers activities and
interests. In addition, we operate a website that sells merchandise online and provides content and a community for our target customers. The Company was formed in August 1978 and its home office and ecommerce fulfillment center are located in
Everett, Washington. The Company operates within one reportable segment.

Fiscal YearWe use a fiscal calendar widely used by the
retail industry that results in a fiscal year consisting of a 52- or 53-week period ending on the Saturday closest to January 31. Each fiscal year consists of four 13-week quarters, with an extra week added to the fourth quarter every five or
six years. Fiscal 2010 is the 52-week period ending January 29, 2011. Fiscal 2009 was the 52-week period ended January 30, 2010. The first three months of fiscal 2010 was the 13-week period ended May 1, 2010. The first three months of
fiscal 2009 was the 13-week period ended May 2, 2009.

Basis of PresentationThe accompanying unaudited condensed
consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States (GAAP) for interim financial information and pursuant to the rules and regulations of the Securities
and Exchange Commission (SEC) for interim financial reporting. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. The unaudited condensed consolidated financial
statements include the accounts of Zumiez Inc. and its wholly-owned subsidiaries. All significant intercompany transactions and balances are eliminated in consolidation.

In our opinion, the unaudited condensed consolidated financial statements contain all adjustments, consisting of normal recurring adjustments, necessary
for a fair presentation of the condensed consolidated balance sheet at May 1, 2010, the condensed consolidated statements of operations for the three months ended May 1, 2010 and May 2, 2009, the condensed consolidated statements of
changes in shareholders equity for the three months ended May 1, 2010 and May 2, 2009 and the condensed consolidated statements of cash flows for the three months ended May 1, 2010 and May 2, 2009. Certain prior period
amounts have been reclassified to conform to the current period presentation. These reclassifications do not have a material impact on our condensed consolidated financial statements.

The financial data at January 30, 2010 is derived from audited financial statements, which are included in our Annual Report on Form 10-K for
the year ended January 30, 2010, and should be read in conjunction with the audited financial statements and notes thereto. Interim results are not necessarily indicative of results for the full fiscal year due to seasonal and other factors.

2. Summary of Significant Accounting Policies

Information regarding our significant accounting policies is contained in Note 2, Summary of Significant Accounting Policies, to the
consolidated financial statements in our Form 10-K filed on March 23, 2010. Presented below in this note and the following notes is supplemental information that should be read in conjunction with Notes to Consolidated Financial
Statements in that annual report.

Use of EstimatesThe preparation of financial statements in conformity with
GAAP requires estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements as well as the reported amounts of
revenues and expenses during the reporting period. These estimates can also affect supplemental information disclosed by us, including information about contingencies, risk and financial condition. Actual results could differ from these estimates
and assumptions. For further information, refer to the financial statements and notes included in our Form 10-K filed on March 23, 2010.

Fair Value of Financial InstrumentsWe disclose the estimated fair value of certain assets and liabilities as financial instruments.
Financial instruments are generally defined as cash, evidence of ownership interest in an entity, or a contractual obligation that both conveys to one entity a right to receive cash or other financial instruments from another entity and imposes on
the other entity the obligation to deliver cash or other financial instruments to the first entity. At May 1, 2010 and January 30, 2010, the carrying amounts

of cash and cash equivalents, receivables, payables and other liabilities approximated fair value because of the short maturity of these financial
instruments. The carrying value of marketable securities, excluding our auction rate security described below, approximate the fair value because these financial instruments have floating interest rates, which reflect current market conditions.



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##### Table of Contents

Cash, Cash Equivalents and Marketable SecuritiesWe consider all liquid investments with
original maturity of three months or less when purchased to be cash equivalents. At May 1, 2010 and January 30, 2010, marketable securities, classified as available-for-sale, were $84.8 million and $86.0 million and consisted primarily of
state and local municipal instruments, U.S. treasury reserves and U.S. agency debt instruments with original maturities over 90 days. At May 1, 2010 and January 30, 2010, we had $0.9 million invested, net of temporary impairment charge of
$0.1 million, in an auction rate security that is classified as long-term, available-for-sale marketable securities on our condensed consolidated balance sheets.

Auction rate securities are generally long-term debt instruments that provide liquidity through a Dutch auction process that resets the applicable
interest rate at pre-determined calendar intervals. This mechanism generally allows existing investors to rollover their holdings and continue to own their respective securities or liquidate their holdings by selling their securities at par value.
Prior to February 3, 2008, we invested in these securities for short periods of time as part of our cash management program. However, the uncertainties in the credit markets, that began in early 2008, have prevented us and other investors from
liquidating holdings of auction rate securities in recent auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. Should the auction continue to fail, we do not intend to sell the
security and it is not more likely than not that we will be required to sell the investment before the liquidity in the market improves. The investment is fully collateralized by the U. S. government. Although we are uncertain as to when the
liquidity issues relating to this investment will improve, we consider the issue temporary. It is possible that further declines in fair value may occur, and those declines, if any, would be recognized in accordance with GAAP. We continue to monitor
the market for auction rate securities and consider its impact, if any, on the fair market value of the investment.

Generally accepted
accounting principles require recording an investment impairment charge at the point we believe an investment has experienced a decline in value that is other-than-temporary. In determining whether an other-than-temporary impairment has occurred, we
review information about the underlying investment that is publicly available such as analyst reports, applicable industry data and other pertinent information and assess our intent to hold the security and whether it is more likely than not we will
be required to sell any investment before recovery of its amortized cost basis. The investment would be written down to its current market value at the time the impairment is deemed to have occurred. Future adverse changes in market conditions,
continued poor operating results of underlying investments or other factors could result in further losses that may not be reflected in an investments current carrying value, possibly requiring an additional impairment charge in the future.



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##### Table of Contents

The following tables summarize the estimated fair value of our cash, cash equivalents and marketable
securities, the gross unrealized holding gains and losses and the length of time available-for-sale securities were in a continuous unrealized loss positions at May 1, 2010 and January 30, 2010 (in thousands):



|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|------------------------------------- |  | ------------- | ------ | --------------------------- | - | ---------------------------- |  | - | ------------------- | - | ------------------------------------------- | - | ------ | ----------------------------------------------------------- | - | --- | - |  | - | ---- | -
|                                      |  | May 1, 2010   |       
|                                      |  | AmortizedCost |        | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFair Value |   | UnrealizedLossPositionLess ThanTwelveMonths |   |        | ContinuousUnrealizedLoss PositionGreater ThanTwelve 
Months |  
|Cash and cash equivalents:            |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Cash and cash equivalents             |  | $             | 12,907 |                             | $ |                             |  | $ |                    |   |                                             | $ | 12,907 |                                                             | $ |    |   |  | $ |     |  
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Total cash and cash equivalents       |  |               | 12,907 |                             |   |                             |  |   |                    |   |                                             |   | 12,907 |                                                             |   |    |   |  |   |     |  
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Short-term investments:               |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Treasury and agency securities        |  |               | 9,072  |                             |   | 12                           |  |   |                    |   |                                             |   | 9,084  |                                                             |   |    |   |  |   |     |  
|State and local government securities |  |               | 51,471 |                             |   | 101                          |  |   | (5                  | ) |                                             |   | 51,567 |                                                             |   | (5  | ) |  |   |     |  
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Total short-term investments          |  |               | 60,543 |                             |   | 113                          |  |   | (5                  | ) |                                             |   | 60,651 |                                                             |   | (5  | ) |  |   |     |  
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Long-term investments:                |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Treasury and agency securities        |  |               | 6,136  |                             |   | 23                           |  |   |                    |   |                                             |   | 6,159  |                                                             |   |    |   |  |   |     |  
|State and local government securities |  |               | 18,085 |                             |   | 58                           |  |   | (174                | ) |                                             |   | 17,969 |                                                             |   | (44 | ) |  |   | (130 | )
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Total long-term investments           |  |               | 24,221 |                             |   | 81                           |  |   | (174                | ) |                                             |   | 24,128 |                                                             |   | (44 | ) |  |   | (130 | )
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  
|Total                                 |  | $             | 97,671 |                             | $ | 194                          |  | $ | (179                | ) |                                             | $ | 97,686 |                                                             | $ | (49 | ) |  | $ | (130 | )
|                                      |  |               |        |                             |   |                              |  |   |                     |   |                                             |   |        |                                                             |   |     |   |  |   |      |  



|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|------------------------------------- |  | ---------------- | ------- | --------------------------- | - | ---------------------------- |  | - | ------------------- | - | ------------------------------------------- | - | ------- | ----------------------------------------------------------- | - | -- | - |  | - | ---- | -
|                                      |  | January 30, 2010 |        
|                                      |  | AmortizedCost    |         | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFair Value |   | UnrealizedLossPositionLess ThanTwelveMonths |   |         | ContinuousUnrealizedLoss PositionGreater ThanTwelve 
Months |  
|Cash and cash equivalents:            |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Cash and cash equivalents             |  | $                | 22,950  |                             | $ |                             |  | $ |                    |   |                                             | $ | 22,950  |                                                             | $ |   |   |  | $ |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Total cash and cash equivalents       |  |                  | 22,950  |                             |   |                             |  |   |                    |   |                                             |   | 22,950  |                                                             |   |   |   |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Short-term investments:               |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Treasury and agency securities        |  |                  | 6,095   |                             |   | 7                            |  |   |                    |   |                                             |   | 6,102   |                                                             |   |   |   |  |   |     |  
|State and local government securities |  |                  | 49,597  |                             |   | 176                          |  |   | (6                  | ) |                                             |   | 49,767  |                                                             |   | (6 | ) |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Total short-term investments          |  |                  | 55,692  |                             |   | 183                          |  |   | (6                  | ) |                                             |   | 55,869  |                                                             |   | (6 | ) |  |   |     |  
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Long-term investments:                |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Treasury and agency securities        |  |                  | 9,173   |                             |   | 41                           |  |   |                    |   |                                             |   | 9,214   |                                                             |   |   |   |  |   |     |  
|State and local government securities |  |                  | 20,941  |                             |   | 79                           |  |   | (130                | ) |                                             |   | 20,890  |                                                             |   | (2 | ) |  |   | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Total long-term investments           |  |                  | 30,114  |                             |   | 120                          |  |   | (130                | ) |                                             |   | 30,104  |                                                             |   | (2 | ) |  |   | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  
|Total                                 |  | $                | 108,756 |                             | $ | 303                          |  | $ | (136                | ) |                                             | $ | 108,923 |                                                             | $ | (8 | ) |  | $ | (128 | )
|                                      |  |                  |         |                             |   |                              |  |   |                     |   |                                             |   |         |                                                             |   |    |   |  |   |      |  

The long-term unrealized holding losses on the state and local government securities consist of an unrealized loss on our
sole auction rate security. We do not intend to sell our available-for-sale securities and it is not more likely than not that we will be required to sell the investments before recovery of their amortized cost bases, which may be at maturity, and
thus we do not currently consider any securities to be other-than-temporarily impaired. All of our available-for-sale securities mature in two years or less and may be liquidated, at our discretion, prior to maturity.

We did not record a realized loss for other-than-temporary impairments or record realized gains or losses on sales of our available-for-sale securities
during the three months ended May 1, 2010 and May 2, 2009.



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ReceivablesAt May 1, 2010 and January 30, 2010, receivables included the following
(in thousands):



|                             |  |             |       |                  |   |      
|---------------------------- |  | ----------- | ----- | ---------------- | - | -----
|                             |  | May 1, 2010 |       | January 30, 2010
|Credit cards receivable      |  | $           | 2,323 |                  | $ | 2,161
|Tenant allowances receivable |  |             | 2,187 |                  |   | 1,057
|Refundable use tax           |  |             | 1,265 |                  |   | 1,506
|Interest receivable          |  |             | 859   |                  |   | 894  
|Employee receivables         |  |             | 269   |                  |   | 300  
|Vendor credits               |  |             | 216   |                  |   | 194  
|Other receivables            |  |             | 216   |                  |   | 268  
|                             |  |             |       |                  |   |      
|                             |  | $           | 7,335 |                  | $ | 6,380
|                             |  |             |       |                  |   |      

We do not extend credit to customers except through independent
third-party credit cards, which are generally collected within several business days. The refundable use tax amount in the table above of $1.3 million and $1.5 million at May 1, 2010 and January 30, 2010 represents an overpayment of use
tax on construction costs to build and remodel stores that is expected to be collected or credited from State jurisdictions.

InventoryMerchandise inventories are valued at the lower of cost or market. The cost of merchandise inventories are based upon an average
cost methodology. Merchandise inventories may include items that have been written down to our best estimate of their net realizable value. Our decisions to write-down our merchandise inventories are based on their current rate of sale, the age
of the inventory, the profitability of the inventory and other factors. Actual final sales prices to customers may be higher or lower than our estimated sales prices and could result in a fluctuation in gross profit. Historically, any
additional write-downs have not been significant. We have reserved for inventory at May 1, 2010 and January 30, 2010 in the amounts of $1.6 million and $2.8 million. The inventory reserve includes inventory whose estimated market value is
below cost and an estimate for inventory shrinkage. We estimate an inventory shrinkage reserve for anticipated losses for the period. Shrinkage refers to a reduction in inventory due to shoplifting, employee theft and other matters. The inventory
related to these reserves is not marked up in subsequent periods.

Fixed AssetsFixed assets primarily consist of land, buildings,
leasehold improvements, fixtures, computer equipment, software and store equipment. Fixed assets are stated at cost less accumulated depreciation utilizing the straight-line method over the assets estimated useful lives. The useful lives of
our major classes of assets are as follows:



|                                                        |  |                                            
|------------------------------------------------------- |  | -------------------------------------------
|Leasehold improvements                                  |  | Lesser of 10 years or the term of the lease
|                                                        | 
|Fixtures                                                |  | 3 to 7 years                               
|                                                        | 
|Computer equipment, software, store equipment and other |  | 3 to 5 years                               
|                                                        | 
|Buildings and improvements                              |  | 15 to 39 years                             

The cost and related accumulated
depreciation of assets sold or otherwise disposed of is removed from the accounts and the related gain or loss is reported in the condensed consolidated statements of operations.

In accordance with our fixed asset policy, we review the estimated useful lives of our fixed assets on an ongoing basis. This review indicated that the
actual lives of leasehold improvements were longer than the estimated useful lives used for depreciation purposes in our condensed consolidated financial statements. As a result, effective January 31, 2010, we changed our estimate of the useful
lives of our leasehold improvements to the lesser of 10 years or the term of the lease to better reflect the estimated periods during which these assets will remain in service. The useful lives of leasehold improvements were previously estimated to
be the lesser of 7 years or the term of the lease. The effect of this change in estimate was to reduce depreciation expense by $1.1 million, reduce net loss by $0.7 million and reduce basic and diluted loss per share by $0.02 for the three months
ended May 1, 2010.

Asset Retirement ObligationsAn asset retirement obligation (ARO) represents a legal obligation
associated with the retirement of a tangible long-lived asset that is incurred upon the acquisition, construction, development or normal operation of that long-lived asset. Our AROs are primarily associated with leasehold improvements which, at the
end of a lease, we are contractually obligated to remove in order to comply with certain lease agreements. The ARO is recorded in fixed assets and other current and long-term liabilities in the condensed consolidated balance sheets at May 1,
2010 and January 30, 2010 and will be subsequently adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount of the long-lived asset and depreciated over its useful life.



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Valuation of Long-Lived AssetsWe review the carrying value of long-lived assets for impairment
annually, or as indicators of impairment are present. Measurement of the impairment loss is based on the fair value of the asset or group of assets. Generally, fair value will be determined using accepted valuation techniques, such as the present
value of expected future cash flows. There was no impairment of long-lived assets charge recorded for the three months ended May 1, 2010 and May 2, 2009.

Goodwill and Other Intangible AssetsWe evaluate the recoverability of goodwill annually based on a two-step impairment test. The first step
compares the fair value of each reporting unit with its carrying amount, including goodwill. If the carrying amount exceeds fair value, then the second step of the impairment test is performed to measure the amount of any impairment loss. Additional
impairment assessments may be performed on an interim basis if we encounter events or changes in circumstances that would indicate that, more likely than not, the book value of goodwill has been impaired. In accordance with GAAP, we do not amortize
goodwill derived from business combinations. There was no impairment of goodwill for the three months ended May 1, 2010 and May 2, 2009.

Other LiabilitiesAt May 1, 2010 and January 30, 2010 other liabilities consisted of the following (in thousands):



|                           |  |             |       |                  |   |      
|-------------------------- |  | ----------- | ----- | ---------------- | - | -----
|                           |  | May 1, 2010 |       | January 30, 2010
|Accrued payables           |  | $           | 3,685 |                  | $ | 2,695
|Unredeemed gift cards      |  |             | 2,187 |                  |   | 2,930
|Accrued sales tax          |  |             | 1,673 |                  |   | 1,497
|Accrued legal (see note 3) |  |             | 1,483 |                  |   | 1,512
|Other current liabilities  |  |             | 526   |                  |   | 489  
|                           |  |             |       |                  |   |      
|                           |  | $           | 9,554 |                  | $ | 9,123
|                           |  |             |       |                  |   |      

Deferred Rent, Rent Expense and Tenant AllowancesWe
occupy our retail stores and combined home office and ecommerce fulfillment center under operating leases generally with terms of five to ten years. Some of these leases have early cancellation clauses, which permit the lease to be terminated if
certain sales levels are not met in specific periods. Some leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. Most of the store leases require payment
of a specified minimum rent, plus a contingent rent based on a percentage of the stores net sales in excess of a specified threshold. Most of the lease agreements have defined escalating rent provisions, which are straight-lined over the term
of the related lease, including any lease renewals deemed to be probable. We straight-line and recognize rent expense over the term of the lease, plus the construction period prior to occupancy of the retail location, using a mid-month convention.
For certain locations, we receive cash tenant allowances and have reported these amounts as a liability, which is amortized to rent expense over the term of the lease. Also included in rent expense are payments of real estate taxes, insurance and
certain common area and maintenance costs. All other pre-opening costs are expensed as incurred.

Revenue
RecognitionSales are recognized upon purchase at our retail store locations or upon shipment for orders placed through our website as both title and risk of loss have transferred. Taxes collected from our customers are recorded on a net
basis. We record the sale of gift cards as a current liability and recognize revenue when a customer redeems a gift card. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not
be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after 24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data. We report shipping
revenues within net sales. We accrue for estimated sales returns by customers based on historical sales return results. The allowance for sales returns at May 1, 2010 and January 30, 2010 was $0.3 million. The Company offers a return
policy of 30 days.

We operate exclusively in the retail apparel industry in which we distribute, design and produce clothing, accessories and
related products catering to the teenage/young adult demographic through primarily mall-based retail stores. We account for our business operation as one reportable segment based on the similar nature of products sold, production, merchandising and
distribution processes involved, target customers and economic characteristics.

Cost of Goods SoldCost of goods sold consists of
branded merchandise costs and our private label merchandise including design, sourcing, importing and inbound freight costs. Our cost of goods sold also includes shrinkage, certain promotional costs and buying, occupancy and distribution and
warehousing costs. This may not be comparable to the way in which our competitors or other retailers compute their cost of goods sold. We receive insignificant amounts of cash consideration from vendors, which have been recorded as a reduction of
cost of goods sold if the inventory has sold, as a reduction of the carrying value of the inventory if the inventory is still on hand, or a reduction of selling, general and administrative expense if the amounts are reimbursements of specific,
incremental and identifiable costs of selling the vendors products.

With respect to the freight component of our ecommerce sales, we
arrange and pay the freight for our customers and bill them for this service, unless our customers have their product shipped to one of our stores or we have promotions to our customers for free shipping, in which case we do not bill our customers.
Such amounts billed are included in net sales and the related freight cost is charged to cost of goods sold. For the three months ended May 1, 2010 and May 2, 2009, we incurred shipping costs related to ecommerce sales of $0.3 million
and $0.2 million.



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Selling, General and Administrative ExpenseSelling, general and administrative expenses consist
primarily of store personnel wages and benefits, administrative staff and infrastructure expenses, out-bound freight, store supplies, depreciation on fixed assets at the home office and stores, facility expenses and training, advertising and
marketing costs. Credit card fees, insurance, public company expenses, legal expenses and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which our
competitors or other retailers compute their selling, general and administrative expenses.

Stock CompensationWe maintain
the Zumiez Inc. 2005 Equity Incentive Plan (the 2005 Equity Incentive Plan) under which non-qualified stock options and restricted stock have been granted to employees and non-employee directors. We account for stock-based compensation
by which the estimated fair value of share-based awards granted under the 2005 Equity Incentive Plan is recognized as compensation expense over the vesting period.

The fair value of stock option grants are estimated on the date of grant using the Black-Scholes option pricing method with the following
weighted-average assumptions used for grants issued during the three months ended May 1, 2010 and May 2, 2009.



|                                  |  |                    |   |  |             |  
|--------------------------------- |  | ------------------ | - |  | ----------- | -
|                                  |  | Three Months Ended |  
|                                  |  | May 1, 2010        |   |  | May 2, 2009 |  
|Dividend yield                    |  |                   | % |  |            | %
|Volatility rate                   |  | 67.57              | % |  | 66.71       | %
|Average expected life (in years): |  |                    |   |  |             |  
|Expected livesfive years         |  | 6.50               |   |  |            |  
|Expected livesfour years         |  |                   |   |  | 6.25        |  
|Average risk-free interest rate:  |  | 2.42               | % |  | 1.65        | %

Stock Option Exchange

On July 21, 2009, we completed an offer to exchange certain employee stock options issued under the 2005 Equity Incentive Plan
(Exchange Offer). Certain previously granted stock options were exchanged for new, lower-priced stock options granted on a one and one half-for-one basis (1.5:1). An aggregate of 460,700 previously granted stock options were exchanged
for an aggregate of 307,138 new stock options granted pursuant to the Exchange Offer with an exercise price of $8.64 per share. The new stock option grants will vest annually over a four-year period beginning on the first anniversary of the date
granted. The Exchange Offer resulted in a nominal increase in stock-based compensation expense.

The following tables summarize our stock
option activity for the three months ended May 1, 2010 and May 2, 2009 (in thousands except grant date weighted-average exercise price and weighted-average remaining contractual life):



|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|------------------------------- |  | ------------ | - |  | ---------------------------------------- | ----- | --------------------------------------------------- | ---- | ------------------ | - | ------
|                                |  | StockOptions |   |  | Grant DateWeighted-AverageExercise Price |       | Weighted-AverageRemainingContractual Life(in Years) |      | IntrinsicValue (1)
|Outstanding at January 30, 2010 |  | 1,495        |   |  | $                                        | 11.88 |                                                     | 6.05 |                    | $ | 7,667 
|Granted year to date            |  | 55           |   |  | $                                        | 19.23 |                                                     |      |                    |   |       
|Exercised year to date          |  | (124         | ) |  | $                                        | 4.27  |                                                     |      |                    |   |       
|Forfeited year to date          |  | (19          | ) |  | $                                        | 28.96 |                                                     |      |                    |   |       
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Outstanding at May 1, 2010      |  | 1,407        |   |  | $                                        | 12.61 |                                                     | 6.09 |                    | $ | 12,624
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Exercisable at May 1, 2010      |  | 591          |   |  | $                                        | 14.04 |                                                     | 4.83 |                    | $ | 5,516 
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |       



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##### Table of Contents

|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |      
|------------------------------- |  | ------------ | - |  | ---------------------------------------- | ----- | --------------------------------------------------- | ---- | ------------------ | - | -----
|                                |  | StockOptions |   |  | Grant DateWeighted-AverageExercise Price |       | Weighted-AverageRemainingContractual Life(in Years) |      | IntrinsicValue (1)
|Outstanding at January 31, 2009 |  | 1,793        |   |  | $                                        | 17.13 |                                                     | 5.90 |                    | $ | 3,799
|Granted year to date            |  | 213          |   |  | $                                        | 6.88  |                                                     |      |                    |   |      
|Exercised year to date          |  | (157         | ) |  | $                                        | 1.16  |                                                     |      |                    |   |      
|Forfeited year to date          |  | (71          | ) |  | $                                        | 16.76 |                                                     |      |                    |   |      
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |      
|Outstanding at May 2, 2009      |  | 1,778        |   |  | $                                        | 17.33 |                                                     | 6.64 |                    | $ | 6,610
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |      
|Exercisable at May 2, 2009      |  | 689          |   |  | $                                        | 16.07 |                                                     | 5.55 |                    | $ | 3,207
|                                |  |              |   |  |                                          |       |                                                     |      |                    |   |      



|(1) | Intrinsic value for stock options is defined as the difference between the market price of the Companys common stock and the weighted average exercise price of
in-the-money options outstanding at the end of each fiscal period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

During the three months ended May 1, 2010 and
May 2, 2009, we granted approximately 55,000 and 213,000 stock options with a Black-Scholes weighted average fair value of $12.32 and $4.24.

The following table summarizes our restricted stock activity for the three months ended May 1, 2010 and May 2, 2009 (in thousands except
weighted-average fair value):

|                                |  |                 |   |  |                                     |       |                    |   |       
|------------------------------- |  | --------------- | - |  | ----------------------------------- | ----- | ------------------ | - | ------
|                                |  | RestrictedStock |   |  | Grant DateWeightedAverage FairValue |       | IntrinsicValue (1)
|Outstanding at January 30, 2010 |  | 622             |   |  | $                                   | 9.67  |                    | $ | 7,921 
|Granted year to date            |  | 178             |   |  | $                                   | 19.25 |                    |   |       
|Vested year to date             |  | (150            | ) |  | $                                   | 9.34  |                    |   |       
|Forfeited year to date          |  | (8              | ) |  | $                                   | 10.88 |                    |   |       
|                                |  |                 |   |  |                                     |       |                    |   |       
|Outstanding at May 1, 2010      |  | 642             |   |  | $                                   | 12.39 |                    | $ | 11,915
|                                |  |                 |   |  |                                     |       |                    |   |       
|                                |  |                 |  
|                                |  | RestrictedStock |   |  | Grant DateWeightedAverage FairValue |       | IntrinsicValue (1)
|Outstanding at January 31, 2009 |  | 285             |   |  | $                                   | 15.49 |                    | $ | 2,034 
|Granted year to date            |  | 406             |   |  | $                                   | 6.88  |                    |   |       
|Vested year to date             |  | (54             | ) |  | $                                   | 14.40 |                    |   |       
|Forfeited year to date          |  | (3              | ) |  | $                                   | 14.00 |                    |   |       
|                                |  |                 |   |  |                                     |       |                    |   |       
|Outstanding at May 2, 2009      |  | 634             |   |  | $                                   | 10.07 |                    | $ | 7,370 
|                                |  |                 |   |  |                                     |       |                    |   |       



|(1) | Intrinsic value for restricted stock awards is defined as the market value of the outstanding restricted stock on the last business day of the quarter. The market value
per share was $18.56 and $11.62 at May 1, 2010 and May 2, 2009.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We recorded $1.2 million and $0.6 million of total
stock-based compensation expense for the three months ended May 1, 2010 and May 2, 2009, of which $0.1 million and $0.1 million, was attributable to the Board of Directors. The stock-based compensation expense is calculated on an
accelerated method for stock options and a straight-line basis for restricted stock over the vesting periods of the related equity grant. This charge had no impact on our reported cash flows.

At May 1, 2010 and January 30, 2010, there was $9.5 million and $7.3 million of total unrecognized compensation cost related to unvested stock
options and restricted stock grants of which $0.1 million and $0.1 million, was attributable to the Board of Directors. This cost is expected to be recognized over a weighted-average period of approximately three to eight years.

Comprehensive Income or LossComprehensive income or loss represents all changes in equity during a period except those resulting from
investments by and distributions to shareholders. Comprehensive loss for the three months ended May 1, 2010 and May 2, 2009 was $2.0 million and $1.8 million comprised of net loss minus net unrealized losses on our available-for-sale
securities.



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Recent Accounting PronouncementsIn June 2009, the Financial Accounting Standards Board
(FASB) issued guidance on the consolidation of variable interest entities. The guidance requires a revised approach to identifying a controlling financial interest in a variable interest entity and requires additional disclosures about
an entitys involvement in variable interest entities. The guidance is effective for interim and annual reporting periods beginning after November 15, 2009. We adopted the new requirements in the three months ended May 1, 2010. The
adoption of this guidance did not have a material impact on our condensed consolidated financial statements.

In January 2010, the FASB issued
guidance that requires reporting entities to make new disclosures about fair-value measurements including significant transfers into and out of Level 1 and Level 2 fair-value measurements and information on purchases, sales, issuances and
settlements on a gross basis in the reconciliation of Level 3 fair-value measurements. In addition, the guidance clarifies certain existing disclosure requirements. This guidance is effective for interim and annual reporting periods beginning after
December 15, 2009, except for the additional Level 3 reconciliation disclosures, which are effective for interim and annual reporting periods beginning after December 15, 2010. We adopted the new requirements in the three months ended
May 1, 2010. The adoption of this guidance did not have a material impact on our condensed consolidated financial statements.

In
February 2010, the FASB issued amended guidance on subsequent events. Under this amended guidance, SEC filers are no longer required to disclose the date through which subsequent events have been evaluated in originally issued and revised financial
statements. This guidance was effective immediately and we adopted these new requirements in the three months ended May 1, 2010.

3.
Commitments and Contingencies

LeasesWe are committed under operating leases for all of our retail store locations. In
addition to minimum future lease payments, substantially all store leases provide for additional rental payments based on sales, as well as common area maintenance charges. A majority of our leases provide for ongoing co-tenancy requirements that
would further lower rental rates, or permit lease terminations, or both, in the event that co-tenants cease to operate for specific periods. For leases that have fixed escalation clauses, minimum rents are recognized on a straight-line basis over
the term of the lease. We expense escalated percentage rent payments in the period they become known. Total rent expense, base rent and contingent and other rent for the three months ended May 1, 2010 and May 2, 2009 is as follows (in
thousands):



|                                  |  |                    |        |             |   |       
|--------------------------------- |  | ------------------ | ------ | ----------- | - | ------
|                                  |  | Three Months Ended
|                                  |  | May 1, 2010        |        | May 2, 2009
|Base rent expense                 |  | $                  | 9,061  |             | $ | 8,135 
|Contingent and other rent expense |  |                    | 5,722  |             |   | 5,225 
|                                  |  |                    |        |             |   |       
|Total rent expense                |  | $                  | 14,783 |             | $ | 13,360
|                                  |  |                    |        |             |   |       

Purchase CommitmentsAt May 1, 2010 and
January 30, 2010, we had outstanding purchase orders to acquire merchandise from vendors of $87.6 million and $47.0 million. We have an option to cancel these commitments with no notice prior to shipment, except for private label purchase
orders in which we are obligated to repay certain contractual amounts upon cancellation. At May 1, 2010 and January 30 2010, we had $0.3 million and $0.6 million of letters of credit outstanding.

LitigationOn March 5, 2008, a former employee commenced an action against the Company in California state court (Evan Johnson v.
Zumiez, Inc., et al.,Case No. RG08374968, Alameda County Superior Court, filed March 5, 2008) alleging that we failed to pay all overtime wages owing to him and other employees in California, failed to provide meal breaks as required by
California law, failed to provide employees with proper itemized wage statements (pay stubs) as required by California law, and failed to pay terminated employees waiting time penalties under California Labor Code section 203. The court granted
preliminary approval of the settlement on March 16, 2010, and set a final approval hearing for July 13, 2010. Class members who wish to exclude themselves from the settlement (opt out) will have until June 1, 2010 to do
so. The total amount of the negotiated settlement is $1.35 million. This entire amount will be paid out in settlement awards to the class members, attorneys fees and costs, claims administration fees and other payments required by the
settlement, with no reversion of unclaimed funds to the Company. This accrued charge was recorded in selling, general and administrative expenses in the condensed consolidated statement of operations for the three months ended August 1, 2009,
and is expected to be paid out during the three months ending July 31, 2010.

A putative class action, Chandra Berg v. Zumiez
Inc., was filed against the Company in the Los Angeles Superior Court under case number BC408410 on February 25, 2009. The Complaint alleges causes of action for failure to pay overtime wages to present and former store managers in
California, failure to provide meal periods and rest breaks to store managers, failure to reimburse retail employees for clothing required by the Companys dress code, failure to reimburse retail employees for business expenses, failure to



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provide store managers with accurate itemized wage statements, failure to pay terminated store managers all wages due at the time of termination, unfair business practices and declaratory relief.
Plaintiff filed a First Amended Complaint on April 2, 2010 which added an additional plaintiff/class representative and a new cause of action for penalties for alleged Labor Code violations under the Private

Attorneys General Act. We have filed an answer to the First Amended Complaint and discovery is being conducted. On February 8, 2010, we attended a
mediation wherein no settlement was reached. Plaintiffs have filed their motion for class certification, and we are in the process of completing our opposition to the motion, which is due on June 17, 2010. We expect the Court will set a hearing
date for the motion for class certification at a status conference on May 28, 2010. The Court may also set a trial date at the status conference. At this stage of the case, it is not possible to estimate the amount or relevant range of
potential loss with any degree of certainty. We continue to believe that this lawsuit is without merit and will continue to oppose it vigorously if necessary.

Insurance ReservesWe are responsible for medical and dental insurance claims up to a specified aggregate amount. We maintain a reserve for
estimated medical and dental insurance claims based on historical claims experience and other estimated assumptions.

4. Fair Value
MeasurementsWe define fair value, establish a framework for measuring fair value and expand disclosure about fair value measurements as follows:



| |  |  | Level 1Quoted prices in active markets for identical assets or liabilities;
| | - |  | ----------------------------------------------------------------------------



| |  |  | Level 2Quoted prices for similar assets or liabilities in active markets or inputs that are observable;
| | - |  | --------------------------------------------------------------------------------------------------------



| |  |  | Level 3Inputs that are unobservable.
| | - |  | -------------------------------------

We follow the guidelines for assessing fair value measurements consistent with GAAP that requires an assessment of whether certain factors exist to
indicate that the market for an instrument is not active at the measurement date. If, after evaluating those factors, the evidence indicates the market is not active, a company must determine whether recent quoted transaction prices are associated
with distressed transactions.

The following tables summarize assets measured at fair value on a recurring basis at May 1, 2010 and
January 30, 2010 (in thousands):



|                                      |  |             |   |         |   |         |  |   |    
|------------------------------------- |  | ----------- | - | ------- | - | ------- |  | - | ---
|                                      |  | May 1, 2010
|                                      |  | Level 1     |   | Level 2 |   | Level 3
|Short-term investments:               |  |             |   |         |   |         |  |   |    
|Treasury and agency securities        |  | $           |  |         | $ | 9,084   |  | $ |   
|State and local government securities |  |             |  |         |   | 51,567  |  |   |   
|                                      |  |             |   |         |   |         |  |   |    
|Total short-term investments          |  |             |  |         |   | 60,651  |  |   |   
|                                      |  |             |   |         |   |         |  |   |    
|Long-term investments:                |  |             |   |         |   |         |  |   |    
|Treasury and agency securities        |  |             |  |         |   | 6,159   |  |   |   
|State and local government securities |  |             |  |         |   | 17,099  |  |   |   
|                                      |  |             |   |         |   |         |  |   |    
|Total long-term investments           |  |             |  |         |   | 23,258  |  |   |   
|                                      |  |             |   |         |   |         |  |   |    
|Total marketable securities           |  | $           |  |         | $ | 83,909  |  | $ |   
|                                      |  |             |   |         |   |         |  |   |    
|Long-term investments:                |  |             |   |         |   |         |  |   |    
|State and local government securities |  | $           |  |         | $ |        |  | $ | 870
|                                      |  |             |   |         |   |         |  |   |    
|Total long-term investments           |  |             |  |         |   |        |  |   | 870
|                                      |  |             |   |         |   |         |  |   |    
|Total long-term marketable securities |  | $           |  |         | $ |        |  | $ | 870
|                                      |  |             |   |         |   |         |  |   |    



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|                                      |  |                  |   |         |   |         |  |   |    
|------------------------------------- |  | ---------------- | - | ------- | - | ------- |  | - | ---
|                                      |  | January 30, 2010
|                                      |  | Level 1          |   | Level 2 |   | Level 3
|Short-term investments:               |  |                  |   |         |   |         |  |   |    
|Treasury and agency securities        |  | $                |  |         | $ | 6,102   |  | $ |   
|State and local government securities |  |                  |  |         |   | 49,767  |  |   |   
|                                      |  |                  |   |         |   |         |  |   |    
|Total short-term investments          |  |                  |  |         |   | 55,869  |  |   |   
|                                      |  |                  |   |         |   |         |  |   |    
|Long-term investments:                |  |                  |   |         |   |         |  |   |    
|Treasury and agency securities        |  |                  |  |         |   | 9,214   |  |   |   
|State and local government securities |  |                  |  |         |   | 20,018  |  |   |   
|                                      |  |                  |   |         |   |         |  |   |    
|Total long-term investments           |  |                  |  |         |   | 29,232  |  |   |   
|                                      |  |                  |   |         |   |         |  |   |    
|Total marketable securities           |  | $                |  |         | $ | 85,101  |  | $ |   
|                                      |  |                  |   |         |   |         |  |   |    
|Long-term investments:                |  |                  |   |         |   |         |  |   |    
|State and local government securities |  | $                |  |         | $ |        |  | $ | 872
|                                      |  |                  |   |         |   |         |  |   |    
|Total long-term investments           |  |                  |  |         |   |        |  |   | 872
|                                      |  |                  |   |         |   |         |  |   |    
|Total long-term marketable securities |  | $                |  |         | $ |        |  | $ | 872
|                                      |  |                  |   |         |   |         |  |   |    

Our policy is to recognize transfers into and transfers out of
hierarchy levels as of the actual date of the event or change in circumstances that caused the transfer.

The Level 2 marketable securities
primarily include state and local municipal instruments, U.S. treasury reserves and U.S. agency debt instruments. Fair values are based on quoted market prices for similar assets or liabilities or determined using inputs that use as their basis
readily observable market data that are actively quoted and can be validated through external sources, including third-party pricing services, brokers and market transactions.

The $0.9 million in Level 3 marketable securities at May 1, 2010 and January 30, 2010 represents a $1.0 million par value auction rate
security, net of temporary impairment charge of $0.1 million. This security failed to sell at its scheduled auctions in March 2009 and March 2010. In March 2010, the interest rate for this security reset to a tax-free rate of 0.68% from 1.16%. The
next scheduled auction for this security is in March 2011. We classify financial instruments in Level 3 of the fair-value hierarchy when there is reliance on at least one significant unobservable input to the valuation model. In addition to these
unobservable inputs, the valuation models for Level 3 financial instruments may also rely on a number of inputs that are readily observable either directly or indirectly. Our valuation method for the auction rate security is based on numerous
assumptions including assessments of the underlying security, expected cash flows, credit ratings, liquidity and other relevant factors. Accordingly, this security is classified as Level 3 within the valuation hierarchy. The assumptions, assessments
and the interpretations of relevant market data are subject to uncertainties and are difficult to predict and require significant judgment. The use of different assumptions, applying different judgment to inherently subjective matters and changes in
future market conditions could result in significantly different estimates of fair value.

As a result of the temporary declines in fair value
for our auction rate security, which we attribute to recent liquidity issues rather than credit issues, we have recorded an unrealized loss of $0.1 million to accumulated other comprehensive income in the condensed consolidated balance sheets at
May 1, 2010 and January 30, 2010. We believe the current illiquid conditions are temporary in nature, we do not intend to sell the security and it is not more likely that we will be required to sell the auction rate security until
liquidity returns to the market. If it is later determined that the fair value of this security is other-than-temporarily impaired, we will record a loss in the condensed consolidated statement of operations. Due to our belief that the market for
this investment may take in excess of twelve months to fully recover, we have classified it as a noncurrent asset on the accompanying condensed consolidated balance sheets at May 1, 2010 and January 30, 2010.



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The following tables present the changes in the Level 3 fair-value category for the three months ended
May 1, 2010 and May 2, 2009 (in thousands):



|                                                          |  |                                      |       |  
|--------------------------------------------------------- |  | ------------------------------------ | ----- | -
|                                                          |  | Long-term MarketableSecurities       |      
|                                                          |  | State and LocalGovernment Securities |      
|Beginning balance at January 30, 2010                     |  | $                                    | 872   |  
|Unrealized loss in accumulated other comprehensive income |  |                                      | (2    | )
|                                                          |  |                                      |       |  
|Ending balance at May 1, 2010                             |  | $                                    | 870   |  
|                                                          |  |                                      |       |  
|                                                          | 
|                                                          |  | Long-term MarketableSecurities       |      
|                                                          |  | State and LocalGovernment Securities |      
|Beginning balance at January 31, 2009                     |  | $                                    | 1,767 |  
|Unrealized loss in accumulated other comprehensive income |  |                                      | (103  | )
|                                                          |  |                                      |       |  
|Ending balance at May 2, 2009                             |  | $                                    | 1,664 |  
|                                                          |  |                                      |       |  

There were no assets measured at fair value on a nonrecurring basis for the three months ended May 1, 2010 and
May 2, 2009.

5. Exit or Disposal ActivitiesOn March 2, 2010, we acquired a 168,450 square foot building in Corona,
California for $11.8 million and we have relocated our distribution facility from Everett, Washington to this facility. We believe that we will be more effective distributing our products through a distribution center located in Corona, California
due to the majority of our vendors being located in Southern California. In conjunction with the closure of the Everett, Washington distribution facility, we have recorded $0.9 million of employee benefit costs (severance and performance bonuses)
and $0.3 million of other costs to exit the facility during the three months ended May 1, 2010. These costs are included in cost of goods sold in our condensed consolidated statements of operations.

We estimate additional charges related to the relocation will be $1.0 million of lease termination costs and $0.5 million of other costs to exit the
facility. Lease termination costs relate to our distribution facility in Everett, Washington and consist of the estimated present value of future minimum lease obligations offset by the estimated sublease rentals that could be reasonably obtained
for the property. Lease termination costs are recorded at the cease-use date of the facility, which will be in the second quarter of fiscal 2010.

Exit or disposal provisions recorded during the three months ended May 1, 2010 as a result of this relocation are as follows and are included in
trade accounts payable, accrued payroll and payroll taxes and other liabilities on our condensed consolidated balance sheets (in thousands):



|                       |  |                  |   |           |   |          |  |   |             |   |             |   |   |  |   |    
|---------------------- |  | ---------------- | - | --------- | - | -------- |  | - | ----------- | - | ----------- | - | - |  | - | ---
|                       |  | January 30, 2010 |   | Additions |   | Payments |  |   | Adjustments |   | May 1, 2010
|Employee benefit costs |  | $                |  |           | $ | 882      |  | $ | (716        | ) |             | $ |  |  | $ | 166
|Other exit costs       |  |                  |  |           |   | 288      |  |   | (198        | ) |             |   |  |  |   | 90 
|                       |  |                  |   |           |   |          |  |   |             |   |             |   |   |  |   |    
|Total                  |  | $                |  |           | $ | 1,170    |  | $ | (914        | ) |             | $ |  |  | $ | 256
|                       |  |                  |   |           |   |          |  |   |             |   |             |   |   |  |   |    

6. Net Loss Per Share, Basic and DilutedBasic net loss
per share is based on the weighted average number of common shares outstanding during the period. The dilutive effect of stock options and restricted stock is applicable only in periods of net income.

The following table sets forth the computation of basic and diluted net loss per share (in thousands, except share and per share amounts):



|                                                              |  |                    |            |             |   |           
|------------------------------------------------------------- |  | ------------------ | ---------- | ----------- | - | ----------
|                                                              |  | Three Months Ended
|                                                              |  | May 1, 2010        |            | May 2, 2009
|Net loss                                                      |  | $                  | 1,900      |             | $ | 1,658     
|Weighted average common shares for basic net loss per share   |  |                    | 29,738,181 |             |   | 29,314,611
|Dilutive effect of stock options and restricted stock         |  |                    |           |             |   |          
|                                                              |  |                    |            |             |   |           
|Weighted average common shares for diluted net loss per share |  |                    | 29,738,181 |             |   | 29,314,611
|                                                              |  |                    |            |             |   |           
|Basic net loss per share                                      |  | $                  | 0.06       |             | $ | 0.06      
|                                                              |  |                    |            |             |   |           
|Diluted net loss per share                                    |  | $                  | 0.06       |             | $ | 0.06      
|                                                              |  |                    |            |             |   |           



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|Item 2: | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed
consolidated financial statements and related notes included elsewhere in this document. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated in
these forward-looking statements as a result of certain factors, including those discussed in Item 1A Risk Factors in our Form 10-K filed with the SEC on March 23, 2010 and in this Form 10-Q.

Forward-looking statements relate to our expectations for future events and future financial performance. Generally, the words
anticipates, expects, intends, may, should, plans, believes, predicts, potential, continue and similar expressions identify
forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ significantly from those anticipated in the forward-looking statements. These statements are only predictions.
Actual events or results may differ materially. Factors which could affect our financial results are described below under the heading Risk Factors and in Item 1A Risk Factors of our Form 10-K referred to in the
preceding paragraph. Readers are cautioned not to place undue reliance on these forward-looking statement, which speak only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable,
we cannot guarantee future results, levels of activity, performance or achievements. Moreover, neither we nor any other person assume responsibility for the accuracy and completeness of the forward-looking statements. We undertake no duty to update
any of the forward-looking statements after the date of this report to conform such statements to actual results or to changes in our expectations.

References in the following discussion to we, us, our, the Company and similar references mean Zumiez
Inc. and its wholly-owned subsidiaries, unless otherwise expressly stated or the context otherwise requires.

Overview

We are a mall based specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the
Zumiez brand name. At May 1, 2010, we operated 381 stores primarily located in shopping malls, giving us a presence in 35 states. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a
lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX and motocross. We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand
image with our customers activities and interests. This approach, combined with our differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows us to provide an experience for our
customers that we believe is consistent with their attitudes, fashion tastes and identities and is otherwise unavailable in most malls. Accordingly, our success is largely dependent upon our ability to anticipate, identify and respond to the fashion
tastes of our customers and to provide merchandise that satisfies customer demands.

General

Net sales constitute gross sales net of estimated returns. Net sales include our in-store sales and our ecommerce sales, which includes ecommerce shipping
revenue. Information in this report with respect to comparable store sales includes our ecommerce sales. Ecommerce sales were 3.1% and 1.8% of total net sales for the three months ended May 1, 2010 and May 2, 2009. Sales of gift cards are
deferred and recognized when gift cards are redeemed. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift
card breakage is recognized as revenue after 24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data.



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We report comparable store sales based on net sales beginning on the first anniversary of the
first day of operation of a new store. Our comparable store sales also include our ecommerce sales. Changes in our comparable store sales between two periods are based on net sales of stores which were in operation during both of the two periods
being compared and, if a store is included in the calculation of comparable store sales for only a portion of one of the two periods being compared, then that store is included in the calculation for only the comparable portion of the other period.
Any changes in square footage of an existing comparable store, including remodels, does not eliminate that store from inclusion in the calculation of comparable store sales. There may be variations in the way in which some of our competitors and
other retailers calculate comparable or same store sales. As a result, data herein regarding our comparable store sales may not be comparable to similar data made available by our competitors or other retailers.

Cost of goods sold consists of branded merchandise costs and our private label merchandise including design, sourcing, importing and inbound freight
costs. Our cost of goods sold also includes shrinkage, certain promotional costs and buying, occupancy and distribution and warehousing costs. This may not be comparable to the way in which our competitors or other retailers compute their cost of
goods sold. We receive insignificant amounts of cash consideration from vendors, which have been recorded as a reduction of cost of goods sold if the inventory has sold, as a reduction of the carrying value of the inventory if the inventory is still
on hand, or a reduction of selling, general and administrative expense if the amounts are reimbursements of specific, incremental and identifiable costs of selling the vendors products.

With respect to the freight component of our ecommerce sales, we arrange and pay the freight for our customers and bill them for this service, unless our
customers have their product shipped to one of our stores or we have promotions to our customers for free shipping, in which case we do not bill our customers. Such amounts billed are included in net sales and the related freight cost is charged to
cost of goods sold.

Selling, general and administrative expenses consist primarily of store personnel wages and benefits, administrative
staff and infrastructure expenses, out-bound freight, store supplies, depreciation on fixed assets at our home office and stores, facility expenses and training, advertising and marketing costs. Credit card fees, insurance, public company expenses,
legal expenses and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which our competitors or other retailers compute their selling, general and
administrative expenses. We expect that our selling, general and administrative expenses will, as described below, increase in future periods due in part to increased expenses associated with opening new stores.

Key Performance Indicators

Our
management evaluates the following items, which we consider key performance indicators, in assessing our performance:

Comparable store
sales. As previously described in detail under the caption General, comparable store sales provide a measure of sales growth for stores open at least one year over the comparable prior year period.

Our management considers comparable store sales to be an important indicator of our current performance. Comparable store sales results are important to
achieve leveraging of our costs, including store payroll, store supplies and rent. Comparable store sales also have a direct impact on our total net sales, cash and working capital.

Gross profit. Gross profit measures whether we are optimizing the price and inventory levels of our merchandise. Gross profit is the difference
between net sales and cost of goods sold. Any inability to obtain acceptable levels of initial markups or any significant increase in our use of markdowns could have an adverse effect on our gross profit and results of operations.

Operating profit.We view operating profit as a key indicator of our success. The key drivers of operating profit are comparable store sales,
gross profit, our ability to control selling, general and administrative expenses and our level of capital expenditures affecting depreciation expense.

Store productivity.Store productivity, including net sales per average square foot, average unit retail price, the number of
transactions per store, dollars per transaction, the number of units sold per store and the number of units per transaction, is evaluated by our management in assessing our operational performance. In addition, we review our stores operating profit
as a measure of their profitability.



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Critical Accounting Estimates

Our condensed consolidated financial statements have been prepared in conformance with GAAP. In connection with the preparation of our condensed
consolidated financial statements, we are required to make assumptions and estimates about future events and apply judgments that affect the reported amount of assets, liabilities, revenue, expenses and the related disclosures. We base our
assumptions, estimates and judgments on historical experience, current trends and other factors that management believes to be relevant at the time our condensed consolidated financial statements are prepared. On a regular basis, we review the
accounting policies, assumptions, estimates and judgments to ensure that our condensed consolidated financial statements are presented fairly and in accordance with GAAP. However, because future events and their effects cannot be determined with
certainty, actual results could differ from our assumptions and estimates, and such differences could be material.

Our significant accounting
policies are discussed in Note 2, Summary of Significant Accounting Policies, of the Notes to Consolidated Financial Statements in our Form 10-K filed on March 23, 2010. We believe that the following accounting estimates are the most
critical to aid in fully understanding and evaluating our reported financial results, and they require our most difficult, subjective or complex judgments, resulting from the need to make estimates about the effect of matters that are inherently
uncertain.



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|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  | Effect If Actual Results DifferFrom Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
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|We recognize revenue upon purchase by customers at our retail store locations or upon shipment for orders placed through our website as
both title and risk of loss have transferred. Revenue is recorded net of estimated and actual sales returns and deductions for coupon redemptions and other promotions. 
Revenue is not recorded on sale of gift cards. A current liability is recorded upon sale, and revenue is recognized when the gift card is redeemed for
merchandise. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after
24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data.                                                                                             |  | Our revenue recognition accounting methodology contains uncertainties because it requires management to make assumptions regarding future sales returns and the amount and timing of
gift cards projected to be redeemed by gift card recipients. Our estimate of the amount and timing of sales returns and gift cards to be redeemed is based primarily on historical transaction experience.                                                                                                                                                           |  | We have not made any material changes in the accounting methodology used to measure sales returns or recognize revenue for our gift card
program during the past three fiscal years.  We do not believe there is a
reasonable likelihood that there will be a material change in the future estimates or assumptions we use to recognize revenue. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that
could be material.  A 10% change in our sales return reserve at May 1,
2010 would have affected net income by less than $0.1 million during the three months ended May 1, 2010. 
A 10% change in our unredeemed gift card breakage life at May 1, 2010 would have affected net income by less than $0.1 million during the three months
ended May 1, 2010.
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|Valuation of Merchandise Inventories                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
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|We value our inventory at the lower of cost or fair market value through the establishment of write-down and inventory loss reserves.  Our write-down reserve represents the excess of the carrying value,
typically average cost, over the amount we expect to realize from the ultimate sales or other disposal of the inventory. Write-downs establish a new cost basis for our inventory. Subsequent changes in facts or circumstances do not result in the
restoration of previously recorded write-downs or an increase in that newly established cost basis. 
Our inventory loss reserve represents anticipated physical inventory losses (shrinkage reserve) that have occurred since the last physical
inventory dates. Each quarter, we reserve for anticipated physical inventory losses on an aggregate basis.                                                                                                            |  | Our write-down reserve contains uncertainties because the calculation requires management to make assumptions based on the current rate
of sales, the age of inventory, the profitability of the inventory and other factors. 
Our inventory loss reserve contains uncertainties because the calculation requires management to make assumptions and to apply judgment regarding a number
of factors, including historical percentages that can be affected by changes in merchandise mix and changes in actual shrinkage trends.                         |  | We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to
calculate our inventory reserves. However, if actual results are not consistent with our estimates and assumptions, we may be exposed to losses or gains that could be material.
 A 10% decrease in ultimate sales price at May 1, 2010 would have affected net income
by $0.2 million during the three months ended May 1, 2010.  A 10%
difference in actual physical inventory shrinkage reserved at May 1, 2010 would have affected net income by $0.1 million during the three months ended May 1, 2010.                                                                                                                                                                                  
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|We review the carrying value of our fixed assets for impairment whenever events or changes in circumstances indicate that the carrying
value of such asset may not be recoverable.  Recoverability of assets to
be held and used is determined by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered impaired, the impairment recognized is measured by comparing
projected individual store discounted cash flow to the asset carrying values. Declines in projected store cash flow could result in the impairment of assets. 
The actual economic lives of our fixed assets may be different than our estimated useful lives, thereby resulting in a different carrying value. These
evaluations could result in a change in the depreciable lives of these assets and therefore our depreciation expense in future periods. |  | Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to
estimate future cash flows and asset fair values, including forecasting future sales, gross profit and operating expenses and selecting the discount rate that reflects the risk inherent in future cash flows.
 Our fixed assets accounting methodology contains uncertainties because it requires
management to make estimates with respect to the useful lives of our fixed assets that we believe are reasonable. |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to
calculate long-lived asset impairment losses. However, if actual results are not consistent with our estimates and assumptions, our operating results could be adversely affected.
 Although management believes that the current useful lives estimates assigned to our
fixed assets are reasonable, factors could cause us to change our estimates, thus impacting the future calculation of depreciation.                                                                                                                                                                                                                                                                                         



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|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |  | Effect If Actual Results DifferFrom Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
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|We evaluate goodwill for impairment annually and when an event occurs or circumstances change to suggest that the carrying value may not
be recoverable. We complete our impairment evaluation by performing internal valuation analyses, considering other publicly available market information, and where appropriate, by use of an independent valuation firm.
 We test goodwill for impairment by first comparing the carrying value of net assets
to the fair value of the related operations. If the fair value is determined to be less than carrying value, a second step is performed to compute the amount of impairment. We estimate fair value using discounted cash flows of reporting
units. |  | Forecasts of future cash flow are based on our best estimate of future net sales and operating expenses. These types of analyses contain uncertainties because they require
management to make assumptions and to apply judgment to estimate economic factors and the profitability of future business operations.                                                                                                                                                                                                                                                                                                                                                                               |  | We have not made any material changes in our impairment loss assessment methodology during the past three fiscal years.
 We do not believe there is a reasonable likelihood that there will be a material
change in the future estimates or assumptions we use to test for impairment losses on goodwill. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to an impairment charge that could be
material.  A 10% decrease in the fair value of the Company at May 1, 2010
would have no impact on the carrying value of goodwill.
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|Asset Retirement Obligations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
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|An asset retirement obligation (ARO) represents a legal obligation associated with the retirement of a tangible long-lived asset that is incurred upon the acquisition, construction,
development or normal operation of that long-lived asset. Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to remove in order to comply with certain lease
agreements.                                                                                                                                                                                                                                                                     |  | The ARO is recorded in fixed assets and other current and long-term liabilities in the condensed consolidated balance sheets and will be
subsequently adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount of the long-lived asset and depreciated over its useful life.
 The ARO recorded contains uncertainties because management is required to make
assumptions and judgments to estimate the costs associated with closing a store, the timing of future estimated costs to a store and the credit risk and interest rate assumptions.                                                                       |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to
calculate our AROs. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material. 
A 10% change in our estimated ARO liability at May 1, 2010 would have affected net income by less than $0.1 million.                                                                                                                                                           
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|Stock-Based Compensation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
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|We maintain the Zumiez Inc. 2005 Equity Incentive Plan under which non-qualified stock options and restricted stock have been granted to
employees and non-employee directors.  In determining the fair value of
our share-based issuances, we use the Black-Scholes option pricing model, which requires management to apply judgment and make assumptions to determine the fair value of our awards.
 We determine the fair value of our restricted stock awards based on the closing
market price of our stock on the grant date.                                                                                                                                                                        |  | The calculation of stock-based compensation requires management to make assumptions and to apply judgment to determine the fair value of our awards. These assumptions and judgments
include estimating the inputs to the Black-Scholes option pricing model, future employee turnover rates and future employee stock option exercise behaviors. Changes in these assumptions can materially affect the fair value estimate.                                                                                                                                                                                                                                                                    |  | We do not believe there is a reasonable likelihood there will be a material change in the future estimates or assumptions we use to
determine stock-based compensation expense. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to changes in stock-based compensation expense that could be material.
 A 10% change in our stock-based compensation expense for the three months ended May
1, 2010 would have affected net income by $0.1 million during the three months ended May 1, 2010.                                    
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|Accounting for Income Taxes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
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|As part of the process of preparing the financial statements, income taxes are estimated for each of the jurisdictions in which we operate. This process involves estimating actual
current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within the condensed
consolidated balance sheets.                                                                                                                                                                                                                                   |  | Significant judgment is required in evaluating our tax positions and determining our provision for income taxes. During the ordinary course of business, there are many transactions
and calculations for which the ultimate tax determination is uncertain. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in jurisdictions where we have lower statutory rates and higher than
anticipated in jurisdictions where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities or by changes in the relevant tax, accounting and other laws, regulations, principles and
interpretations. |  | Although management believes that the income tax related judgments and estimates are reasonable, actual results could differ and we may
be exposed to losses or gains that could be material.  Upon income tax
audit, any unfavorable tax settlement generally would require use of our cash and may result in an increase in our effective income tax rate in the period of resolution. A favorable tax settlement may be recognized as a reduction in our effective
income tax rate in the period of resolution.                                                                  



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Results of Operations

The following table presents, for the periods indicated, selected items in the condensed consolidated statements of operations as a percent of net sales:



|                                             |  |                    |    |  |             |   
|-------------------------------------------- |  | ------------------ | -- |  | ----------- | --
|                                             |  | Three Months Ended |   
|                                             |  | May 1, 2010        |    |  | May 2, 2009 |   
|Net sales                                    |  | 100.0              | %  |  | 100.0       | % 
|Cost of goods sold                           |  | 71.1               |    |  | 71.5        |   
|                                             |  |                    |    |  |             |   
|Gross profit                                 |  | 28.9               |    |  | 28.5        |   
|Selling, general and administrative expenses |  | 32.6               |    |  | 33.0        |   
|                                             |  |                    |    |  |             |   
|Operating loss                               |  | (3.7               | )  |  | (4.5        | ) 
|Interest and other income, net               |  | 0.5                |    |  | 0.5         |   
|                                             |  |                    |    |  |             |   
|Loss before income taxes                     |  | (3.2               | )  |  | (4.0        | ) 
|Benefit for income taxes                     |  | (1.1               | )  |  | (1.8        | ) 
|                                             |  |                    |    |  |             |   
|Net loss                                     |  | (2.1               | )% |  | (2.2        | )%
|                                             |  |                    |    |  |             |   

Three Months (13 weeks) Ended May 1, 2010 Compared With Three Months (13 weeks) Ended May 2, 2009

Net Loss

Net loss for
the three months ended May 1, 2010 was $1.9 million, or $0.06 per diluted share, compared with a net loss of $1.7 million, or $0.06 per diluted share, for the three months ended May 2, 2009. The increase in net loss was driven by costs
associated with the relocation of our distribution center and increases in stock-based and incentive compensation expenses, offset by an increase in net sales and gross profit, as well as the effect of the change in accounting estimate for the
depreciable lives of our leasehold improvements, which reduced net loss by $0.7 million and reduced diluted loss per share by $0.02 for the three months ended May 1, 2010. Our effective income tax rate for the three months ended May 1,
2010 was 33.7% compared to 46.2% for the three months ended May 2, 2009.

Net Sales

Net sales for the three months ended May 1, 2010 increased 16.0% to $89.1 million. The increase reflected a comparable store sales increase of
9.1% for the three months ended May 1, 2010 as well as the net addition of 23 new stores subsequent to May 2, 2009.

Geographically,
our stores west of Texas, which account for 54% of our comparable store sales, increased by 11%, while our stores in the Northeast, Midwest and South increased by 4% combined. The increase in comparable stores sales was primarily driven by an
increase in comparable store transactions, slightly offset by a decline in dollars per transaction. Comparable store sales increases in mens clothing, accessories, footwear and boys clothing were partially offset by comparable store
sales decreases in hardgoods and juniors clothing. For information as to how we define comparable stores, see General above.

The increase in total net sales was due to an increase in net sales from comparable stores of $7.0 million and an increase in net sales from
non-comparable store sales of $5.3 million. The increase in non-comparable store net sales was primarily due to the opening of 27 new stores subsequent to May 2, 2009.

Gross Profit

Gross profit was
$25.8 million for the three months ended May 1, 2010 compared to $21.9 million for the three months ended May 2, 2009, an increase of $3.9 million, or 17.6%. As a percentage of net sales, gross profit increased 0.4 percentage points
for the three months ended May 1, 2010 to 28.9% from 28.5% for the three months ended May 2, 2009. The increase was primarily due to product margin improvement of 130 basis points and a 70 basis points decrease in store occupancy costs,
offset by a 140 basis points increase due to costs associated with the relocation of our distribution center and a 30 basis points increase in stock-based compensation.

Selling, General and Administrative Expenses

Selling, general and administrative (SG&A) expenses were $29.0 million for the three months ended May 1, 2010 compared to $25.3
million for the three months ended May 2, 2009, an increase of $3.7 million, or 14.5%. SG&A expenses as a percent of sales decreased by 40 basis points for the three months ended May 1, 2010 to 32.6% compared to 33.0% for the
three months ended May 2, 2009. The primary contributors to this decrease were the effect of the change in accounting estimate for the depreciable lives of our leasehold improvements of 120 basis points and 20 basis points due to store
operating expense efficiencies, offset by a 60 basis points increase in stock-based compensation and a 40 basis points increase in corporate costs.



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Exit or Disposal Activities

On March 2, 2010, we acquired a 168,450 square foot building in Corona, California for $11.8 million and we have relocated our distribution facility
from Everett, Washington to this facility. We believe that we will be more effective distributing our products through a distribution center located in Corona, California due to a majority of our vendors being located in Southern California. In
conjunction with the closure of the Everett, Washington distribution facility, we have recorded $0.9 million of employee benefit costs (severance and performance bonuses) and $0.3 million of other costs to exit the facility during the three months
ended May 1, 2010. These costs are included in cost of goods sold on our condensed consolidated statements of operations.

We estimate
additional charges related to the relocation will be $1.0 million of lease termination costs and $0.5 million of other costs to exit the facility. Lease termination costs relate to our distribution facility in Everett, Washington and consist of the
estimated present value of future minimum lease obligations offset by the estimated sublease rentals that could be reasonably obtained for the property. Lease termination costs are recorded at the cease-use date of the facility, which will be in the
second quarter of fiscal 2010.

Liquidity and Capital Resources

Our primary uses of cash are for capital investments, inventory, store remodeling, store fixtures and ongoing infrastructure improvements such as
technology enhancements and distribution capabilities. Historically, our main sources of liquidity have been cash flows from operations.

The
significant components of our working capital are inventory and liquid assets such as cash, marketable securities and receivables, reduced by accounts payable and accrued expenses. Our working capital position benefits from the fact that we
generally collect cash from sales to customers the same day or within several days of the related sale, while we typically have longer payment terms with our vendors.

At May 1, 2010 and January 30, 2010, we held a $1.0 million par value auction rate security valued at $0.9 million, net of $0.1 million
impairment charge. The $1.0 million security failed to sell at its scheduled auction in March 2009 and March 2010. In March 2010, the interest rate for the security reset to a prescribed tax-free rate of 0.68% from 1.16%. We currently do not intend
to hold the security beyond the next auction date and will try to sell this security when the auction date comes up in March 2011. However, the uncertainties in the credit markets have prevented us and other investors from liquidating holdings of
auction rate securities in auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. If the auction in March 2011 fails, we plan to hold the security until the next auction date and
the security coupon rate will reset to a prescribed failure rate. An unsuccessful auction could result in our holding the security beyond the next scheduled auction reset date if a secondary market does not develop; therefore, limiting
the short-term liquidity of the investment. The security has been classified in long-term marketable securities on our condensed consolidated balance sheets at May 1, 2010 and January 30, 2010.

Our capital requirements include construction and fixture costs related to the opening of new stores and remodeling expenditures for existing stores.
Future capital requirements will depend on many factors, including the pace of new store openings, the availability of suitable locations for new stores, and the nature of arrangements negotiated with landlords. In that regard, our net investment to
open a new store has varied significantly in the past due to a number of factors, including the geographic location and size of the new store, and is likely to vary significantly in the future. During fiscal 2010, we expect to spend approximately
$26.0 to $28.0 million on capital expenditures, which will relate to leasehold improvements and fixtures for the 25 new stores we plan to open in fiscal 2010 and the acquisition costs of our new distribution center in Corona, California. There can
be no assurance that the number of stores that we actually open in fiscal 2010 will not be different from the number of stores we plan to open, or that actual fiscal 2010 capital expenditures will not differ from this expected amount.

Operating Activities

Net cash
provided by operating activities decreased by $6.2 million from $8.9 million for the three months ended May 2, 2009 to $2.7 million for the three months ended May 1, 2010. This decrease was primarily due to an increase in inventory and
decrease in income taxes payable, partially offset by increased trade accounts payable.

Investing Activities

Net cash used in investing activities was $14.8 million for the three months ended May 1, 2010, related to $15.4 million of capital expenditures
primarily for the purchase of our new distribution center in Corona, California, new store openings and home office and distribution center capital projects, offset by $0.6 million in net sales and maturities of marketable securities. Net cash used
in investing activities was $22.4 million for the three months ended May 2, 2009, related to $6.8 million of capital expenditures primarily for new store openings and existing store renovations and $15.6 million in net purchases of
marketable securities.



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Financing Activities

Net cash provided by financing activities for the three months ended May 1, 2010 was $2.1 million related to excess tax benefits from stock-based
compensation and proceeds from stock-based compensation exercises. Net cash provided by financing activities for the three months ended May 2, 2009 was $0.7 million related to the proceeds received from stock-based compensation exercises and
the related tax benefit.

Sources of Liquidity

Our most significant sources of liquidity continue to be funds generated by operating activities, available cash and cash equivalents and short-term
investments. We expect these sources of liquidity and available borrowings under our revolving credit facility will be sufficient to meet our foreseeable cash requirements for operations and planned capital expenditures for at least the next twelve
months. Beyond this time frame, if cash flows from operations and borrowings under our revolving credit facility are not sufficient to meet our capital requirements, then we will be required to obtain additional equity or debt financing in the
future. However, there can be no assurance that equity or debt financing will be available to us when we need it, or if available, that the terms will be satisfactory to us and not dilutive to our then-current shareholders.

On June 10, 2009, we renewed and amended our secured credit agreement with Wells Fargo HSBC Trade Bank, N.A., and the prior facility agreement was
terminated. The credit agreement provides us with a secured revolving credit facility until September 1, 2011 of up to $25.0 million. The secured revolving credit facility provides for the issuance of a standby letter of credit in an
amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial line of credit provides for the issuance of a commercial letter of credit in an amount not to exceed $10.0 million and with terms not to
exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is reduced by the amount of standby and commercial letters of credit outstanding at that time. There were no outstanding borrowings under the
secured revolving credit facility at May 1, 2010 and January 30, 2010. We had open commercial letters of credit outstanding under our secured revolving credit facility of $0.3 million at May 1, 2010 and $0.6 million at
January 30, 2010. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus 1.00%. The credit agreement contains a number of restrictions and covenants that generally limit our ability to, among other things,
(1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit agreement also contains financial covenants that require us to meet certain specified financial tests and ratios,
including, a maximum net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there shall be added to net income all charges for impairment of goodwill and store assets not to exceed $5.0 million in
aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined receivables divided by the outstanding borrowings. All of our personal property, including, among other things, our
inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide financial information and statements to our lender. We were in compliance with all such covenants at May 1, 2010.

Contractual Obligations and Commercial Commitments

There were no material changes outside the ordinary course of business in our contractual obligations during the three months ended May 1, 2010. Our
operating lease obligations are not recognized as liabilities in the condensed consolidated financial statements. The following table summarizes the total amount of future payments due under certain of our contractual obligations at May 1, 2010
(in thousands):



|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        
|--------------------------- |  | ----- | ------- | ----------- | - | -------------------------- |  | -------------------------- | ------ | ---------- | - | ------ |  | - | -------
|                            |  | Total |         | Fiscal 2010 |   | Fiscal 2011 andFiscal 2012 |  | Fiscal 2013 andFiscal 2014 |        | Thereafter
|Operating lease obligations |  | $     | 323,507 |             | $ | 31,915                     |  | $                          | 84,352 |            | $ | 80,575 |  | $ | 126,665
|Purchase obligations        |  |       | 87,603  |             |   | 87,603                     |  |                            |       |            |   |       |  |   |       
|Letters of credit           |  |       | 341     |             |   | 341                        |  |                            |       |            |   |       |  |   |       
|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        
|                            |  | $     | 411,451 |             | $ | 119,859                    |  | $                          | 84,352 |            | $ | 80,575 |  | $ | 126,665
|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        

We occupy our retail stores and combined home office and ecommerce
fulfillment center under operating leases generally with terms of five to ten years. Some of our leases have early cancellation clauses, which permit the lease to be terminated by us if certain sales levels are not met in specific periods. Some
leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. In addition to future minimum lease payments, substantially all of our store leases provide for
additional rental payments (or percentage rent) if sales at the respective stores exceed specified levels, as well as the payment of common area maintenance charges and real estate taxes unless guaranteed in the lease agreement. Amounts
in the above table do not include percentage rent, common area maintenance charges or real estate taxes unless these costs are fixed and determinable. Most of our lease agreements have defined escalating rent provisions, which we have straight-lined
over the term of the lease, including any lease renewals deemed to be probable. For certain locations, we receive cash tenant allowances and we have reported these amounts as a liability that is amortized to rent expense over the term of the lease,
including any lease renewals deemed to be probable. Rent expense, including common area maintenance and other occupancy costs, was $14.8 million and $13.4 million for the three months ended May 1, 2010 and May 2, 2009.



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At May 1, 2010, we had outstanding purchase orders to acquire merchandise from vendors of $87.6
million. We have an option to cancel these commitments with no notice prior to shipment, except for private label purchase orders in which we are obligated to repay certain contractual amounts upon cancellation. At May 1, 2010, we had $0.3
million of letters of credit outstanding.

Off-Balance Sheet Obligations

Our only off-balance sheet contractual obligations and commercial commitments at May 1, 2010 related to operating lease obligations, open purchase
orders and letters of credit. We have excluded these items from our condensed consolidated balance sheet in accordance with GAAP. We presently do not have any non-cancelable inventory purchase commitments, except purchase orders for private label
merchandise in which we are obligated to repay certain contractual amounts upon cancellation. At May 1, 2010, we had outstanding purchase orders to acquire merchandise from vendors for $87.6 million. These purchases are expected to be
financed by cash flows from operations. At May 1, 2010, we had $0.3 million of letters of credit outstanding under our secured revolving credit facility. At May 1, 2010, we were committed to property owners for operating lease obligations
for $323.5 million. Most of our leases contain cancellation or kick-out clauses in our favor that relieve us from any future obligation under a lease if specified sales levels are not achieved by a specific date.

Impact of Inflation

We do not believe
that inflation has had a material impact on our net sales or operating results in the recent past. There can be no assurance that our business will not be affected by inflation in the future.

Risk Factors

Investing in our
securities involves a high degree of risk. The following risk factors, issues and uncertainties should be considered in evaluating our future prospects. In particular, keep these risk factors in mind when you read forward-looking
statements elsewhere in this report. Forward-looking statements relate to our expectations for future events and time periods. Generally, the words anticipate, believe, expect, intend and similar
expressions identify forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ significantly from those anticipated in the forward-looking statements. Any of the
following risks could harm our business, operating results or financial condition and could result in a complete loss of your investment. Additional risks and uncertainties that are not yet identified or that we currently think are immaterial
may also harm our business and financial condition in the future.

Our ability to attract customers to our stores depends
heavily on the success of the shopping malls in which our stores are located; any decrease in customer traffic in those malls could cause our sales to be less than expected.

In order to generate customer traffic we depend heavily on locating our stores in prominent locations within successful shopping malls. Sales at these
stores are derived, in part, from the volume of traffic in those malls. Our stores benefit from the ability of a malls other tenants to generate consumer traffic in the vicinity of our stores and the continuing popularity of malls as shopping
destinations. Our sales volume and mall traffic generally may be adversely affected by, among other things, economic downturns in a particular area, competition from ecommerce retailers, non-mall retailers and other malls, increases in gasoline
prices and the closing or decline in popularity of other stores in the malls in which we are located. The continuing slowdown in the United States economy or an uncertain economic outlook could curtail new shopping mall development, decrease
shopping mall traffic, reduce the number of hours that shopping mall operators keep their shopping malls open or force them to cease operations entirely. A reduction in mall traffic as a result of these or any other factors could have a material
adverse effect on our business, results of operations and financial condition.

Our growth strategy depends on our ability to open and
operate new stores each year, which could strain our resources and cause the performance of our existing stores to suffer.

Our growth
largely depends on our ability to open and operate new stores successfully. However, our ability to open new stores is subject to a variety of risks and uncertainties including the current deterioration of the macroeconomic environment, and we
may be unable to open new stores as planned, and any failure to successfully open and operate new stores would have a material adverse effect on our results of operations and on the market price of our common stock. We intend to continue to
open new stores in future years while remodeling a portion of our existing store base annually. In addition, our proposed expansion will place increased demands on our operational, managerial and administrative resources. These increased demands
could cause us to operate our business less effectively, which in turn could cause deterioration in the financial performance of our individual stores and our overall business. To the extent our new store openings are in markets where we already
have stores, we may experience reduced net sales in existing stores in those markets. In addition, successful execution of our growth strategy may require that we obtain additional financing, and we cannot assure you that we will be able
to obtain that financing on acceptable terms or at all.



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The number of anticipated store openings in fiscal 2010 may increase or decrease due to market conditions.
We have opened or acquired, on a compounded annual growth rate, approximately 22% new stores over the last five years as of January 30, 2010. As we look to fiscal 2010 and beyond, we will likely slow this rate of growth until we see the
macroeconomic environment improve.

Our business could suffer from the effects of inflation that could have a significant effect on
increased prices for merchandise inventories.

We may experience significant cost increases for inventories purchased from foreign
vendors. Such increases are primarily attributable to unfavorable foreign currency exchange rates, giving rise to potential increases in the cost of manufacturing which our vendors may seek to pass along to us. These increases could have a negative
impact on our product margins for our private label and domestic brands.

If we fail to effectively execute our expansion strategy, we
may not be able to successfully open new store locations in a timely manner, if at all, which could have an adverse affect on our net sales and results of operations.

Our ability to open and operate new stores successfully depends on many factors, including, among others, our ability to:



| |  |  | identify suitable store locations, the availability of which is outside of our control;
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | negotiate acceptable lease terms, including desired tenant improvement allowances;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | source sufficient levels of inventory at acceptable costs to meet the needs of new stores;
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | hire, train and retain store personnel;
| | - |  | ---------------------------------------



| |  |  | successfully integrate new stores into our existing operations; and
| | - |  | -------------------------------------------------------------------



| |  |  | identify and satisfy the merchandise preferences of new geographic areas.
| | - |  | -------------------------------------------------------------------------

In addition, many of our planned new stores are to be opened in regions of the United States in which we currently have few, or no, stores. The expansion
into these markets may present competitive, merchandising and distribution challenges that are different from those currently encountered in our existing markets. Any of these challenges could adversely affect our business and results of
operations.

Our business is dependent upon our being able to anticipate, identify and respond to changing fashion trends, customer
preferences and other fashion-related factors; failure to do so could have a material adverse effect on us.

Customer tastes and
fashion trends in the action sports lifestyle market are volatile and tend to change rapidly. Our success depends on our ability to effectively anticipate, identify and respond to changing fashion tastes and consumer preferences, and to translate
market trends into appropriate, saleable product offerings in a timely manner. If we are unable to successfully anticipate, identify or respond to changing styles or trends and misjudge the market for our products or any new product lines, our sales
may be lower than predicted and we may be faced with a substantial amount of unsold inventory or missed opportunities. In response to such a situation, we may be forced to rely on markdowns or promotional sales to dispose of excess or
slow-moving inventory, which could have a material adverse effect on our results of operations.

Our sales and inventory levels
fluctuate on a seasonal basis, leaving our operating results particularly susceptible to changes in back-to-school and holiday shopping patterns.

Our sales are typically disproportionately higher in the third and fourth fiscal quarters of each fiscal year due to increased sales during the
back-to-school and winter holiday shopping seasons. Sales during these periods cannot be used as an accurate indicator of annual results. Our sales in the first and second fiscal quarters are typically lower than in our third and fourth fiscal
quarters due, in part, to the traditional retail slowdown immediately following the winter holiday season. As a result of this seasonality, any factors negatively affecting us during the last half of the year, including unfavorable economic
conditions, adverse weather or our ability to acquire seasonal merchandise inventory, could have a material adverse effect on our financial condition and results of operations for the entire year. In addition, in order to prepare for the
back-to-school and winter holiday shopping seasons, we must order and keep in stock significantly more merchandise than we carry during other times of the year. Any unanticipated decrease in demand for our products during these peak shopping seasons
could require us to sell excess inventory at a substantial markdown, which could have a material adverse effect on our business, results of operations and financial condition.



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Our quarterly results of operations are volatile and may decline.

Our quarterly results of operations have fluctuated significantly in the past and can be expected to continue to fluctuate significantly in the future. As
discussed above, our sales and operating results are typically lower in the first and second quarters of our fiscal year due, in part, to the traditional retail slowdown immediately following the winter holiday season. Our quarterly results of
operations are affected by a variety of other factors, including:



| |  |  | the timing of new store openings and the relative proportion of our new stores to mature stores;
| | - |  | ------------------------------------------------------------------------------------------------



| |  |  | whether we are able to successfully integrate any new stores that we acquire and the presence or absence of any unanticipated liabilities in connection
therewith;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | fashion trends and changes in consumer preferences;
| | - |  | ---------------------------------------------------



| |  |  | calendar shifts of holiday or seasonal periods;
| | - |  | -----------------------------------------------



| |  |  | changes in our merchandise mix;
| | - |  | -------------------------------



| |  |  | timing of promotional events;
| | - |  | -----------------------------



| |  |  | general economic conditions and, in particular, the retail sales environment;
| | - |  | -----------------------------------------------------------------------------



| |  |  | actions by competitors or mall anchor tenants;
| | - |  | ----------------------------------------------



| |  |  | weather conditions;
| | - |  | -------------------



| |  |  | the level of pre-opening expenses associated with our new stores; and
| | - |  | ---------------------------------------------------------------------



| |  |  | inventory shrinkage beyond our historical average rates.
| | - |  | --------------------------------------------------------

Failure to successfully integrate any businesses or stores that we acquire could have an adverse impact on our results of operations and financial
performance.

We may from time to time acquire other retail stores, individually or in groups, or businesses. We may experience
difficulties in assimilating any stores or businesses we may acquire and any such acquisitions may also result in the diversion of our capital and our managements attention from other business issues and opportunities. We may not be able to
successfully integrate any stores or businesses that we may acquire, including their facilities, personnel, financial systems, distribution, operations and general operating procedures. If we fail to successfully integrate acquisitions or if such
acquisitions fail to provide the benefits that we expect to receive, we could experience increased costs and other operating inefficiencies, which could have an adverse effect on our results of operations and financial performance.

Our business is susceptible to weather conditions that are out of our control including the potential risks of unpredictable weather patterns,
including any weather patterns associated with naturally occurring global climate change, and the resultant unseasonable weather could have a negative impact on our results of operations.

Our business is susceptible to unseasonable weather conditions. For example, extended periods of unseasonably warm temperatures (including any weather
patterns associated with global warming and cooling) during the winter season or cool weather during the summer season could render a portion of our inventory incompatible with those unseasonable conditions. These prolonged unseasonable weather
conditions, particularly in regions of the United States where we have a concentration of stores, could have a material adverse effect on our business and results of operations.

We may be unable to compete favorably in the highly competitive retail industry, and if we lose customers to our competitors, our sales could
decrease.

The teenage and young adult retail apparel, hardgoods and accessories industry is highly competitive. We compete with other
retailers for vendors, teenage and young adult customers, suitable store locations, qualified store associates and management personnel. In the softgoods market, which includes apparel, accessories and footwear, we currently compete with other
teenage-focused retailers. In addition, in the softgoods market we compete with independent specialty shops, department stores and direct marketers that sell similar lines of merchandise and target customers through catalogs and ecommerce. In the
hardgoods market, which includes skateboards, snowboards, bindings, components and other equipment, we compete directly or indirectly with other specialty retailers that compete with us across a significant portion of our merchandising categories,
such as local snowboard and skate shops, large-format sporting goods stores and chains and ecommerce retailers.



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Some of our competitors are larger than we are and have substantially greater financial, marketing,
including advance ecommerce marketing capabilities, and other resources than we do. Direct competition with these and other retailers may increase significantly in the future, which could require us, among other things, to lower our prices and
could result in the loss of our customers. Current and increased competition could have a material adverse effect on our business, results of operations and financial condition.

If we fail to maintain good relationships with vendors or if a vendor is otherwise unable or unwilling to supply us with adequate quantities of
their products at acceptable prices, our business and financial performance could suffer.

Our business is dependent on continued good
relations with our vendors. In particular, we believe that we generally are able to obtain attractive pricing and other terms from vendors because we are perceived as a desirable customer, and deterioration in our relationship with our vendors would
likely have a material adverse effect on our business. We do not have any contractual relationships with our vendors, other than normal course of business purchase orders and, accordingly, there can be no assurance that our vendors will provide us
with an adequate supply or quality of products or acceptable pricing. Our vendors could discontinue selling to us or raise the prices they charge at any time. There can be no assurance that we will be able to acquire desired merchandise in
sufficient quantities on terms acceptable to us in the future. Also, certain of our vendors sell their products directly to the retail market and therefore compete with us directly and other vendors may decide to do so in the future. There can
be no assurance that such vendors will not decide to discontinue supplying their products to us, supply us only less popular or lower quality items, raise the prices they charge us or focus on selling their products directly. In addition, a number
of our vendors are smaller, less capitalized companies and are more likely to be impacted by unfavorable general economic and market conditions than larger and better capitalized companies. These smaller vendors may not have sufficient liquidity
during economic downturns to properly fund their businesses and their ability to supply their products to us could be negatively impacted. Any inability to acquire suitable merchandise at acceptable prices, or the loss of one or more key vendors,
would have a material adverse effect on our business, results of operations and financial condition.

If we lose key management or are
unable to attract and retain the talent required for our business, our financial performance could suffer.

Our performance depends
largely on the efforts and abilities of our senior management, including our Co-Founder and Chairman, Thomas D. Campion, our Chief Executive Officer, Richard M. Brooks, our President and General Merchandising Manager, Lynn K. Kilbourne,
our Chief Financial Officer and Chief Administrative Officer, Trevor S. Lang and our Executive Vice President of Stores, Ford K. Wright. None of our employees have employment agreements with us and we do not plan to obtain key person life insurance
covering any of our employees. If we lose the services of one or more of our key executives, we may not be able to successfully manage our business or achieve our growth objectives. As our business grows, we will need to attract and retain
additional qualified management personnel in a timely manner and we may not be able to do so.

Our failure to meet our staffing
needs could adversely affect our ability to implement our growth strategy and could have a material impact on our results of operations.

Our success depends in part upon our ability to attract, motivate and retain a sufficient number of qualified employees, including divisional
managers, regional managers, district managers, store managers and store associates, who understand and appreciate our corporate culture based on a passion for the action sports lifestyle and are able to adequately represent this culture to our
customers. Qualified individuals of the requisite caliber, skills and number needed to fill these positions may be in short supply in some areas, and the employee turnover rate in the retail industry is high. Competition for qualified employees
could require us to pay higher wages to attract a sufficient number of suitable employees. If we are unable to hire and retain store managers and store associates capable of consistently providing a high level of customer service, as demonstrated by
their enthusiasm for our culture and knowledge of our merchandise, our ability to open new stores may be impaired and the performance of our existing and new stores could be materially adversely affected. We are also dependent upon temporary
personnel to adequately staff our stores and distribution center, particularly during busy periods such as the back-to-school and winter holiday seasons. There can be no assurance that we will receive adequate assistance from our temporary
personnel, or that there will be sufficient sources of temporary personnel. Although none of our employees is currently covered by collective bargaining agreements, we cannot guarantee that our employees will not elect to be represented by labor
unions in the future, which could increase our labor costs and could subject us to the risk of work stoppages and strikes. Any such failure to meet our staffing needs, any material increases in employee turnover rates, any increases in labor
costs or any work stoppages or interruptions or strikes could have a material adverse effect on our business or results of operations.



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Our operations, including our sole distribution center, are concentrated in the western United States,
which makes us susceptible to adverse conditions in this region.

Our home office and ecommerce fulfillment center are located in
Washington, our sole distribution center is located in California and a substantial number of our stores are located in the western half of the United States. We also have a substantial number of stores in the New York/New Jersey region and Texas.
As a result, our business may be more susceptible to regional factors than the operations of more geographically diversified competitors. These factors include, among others, economic and weather conditions, demographic and population changes
and fashion tastes. In addition, we rely on a single distribution center to receive, store and distribute the vast majority of our merchandise to all of our stores. As a result, a natural disaster or other catastrophic event, such as an earthquake
affecting the West Coast, could significantly disrupt our operations and have a material adverse effect on our business, results of operations and financial condition.

We have relocated our sole distribution center located in Everett, Washington to Corona, California to receive, store and distribute the vast majority of
our merchandise to all of our retail stores. As a result, events may occur subsequent to the relocation that could significantly disrupt our operations and have a material adverse effect on our business, results of operations and financial
condition.

We are required to make substantial rental payments under our operating leases and any failure to make these lease payments
when due would likely have a material adverse effect on our business and growth plans.

We do not own any of our retail stores or our
combined home office and ecommerce fulfillment center, but instead we lease all of these facilities under operating leases. Payments under these operating leases account for a significant portion of our operating expenses and has historically been
our third largest expense behind cost of sales and our employee related costs. For example, total rental expense, including additional rental payments (or percentage rent) based on sales of some of the stores, common area maintenance
charges and real estate taxes, under operating leases was $14.8 million and $13.4 million for the three months ended May 1, 2010 and May 2, 2009. At May 1, 2010, we were a party to operating leases requiring future minimum lease
payments aggregating $196.8 million through fiscal 2014 and $126.7 million thereafter. In addition, substantially all of our store leases provide for additional rental payments based on sales of the respective stores, as well as common area
maintenance charges, and require that we pay real estate taxes. These amounts generally escalate each year. We expect that any new stores we open will also be leased by us under operating leases, which will further increase our operating lease
expenses.

Our substantial operating lease obligations could have significant negative consequences, including:



| |  |  | increasing our vulnerability to general adverse economic and industry conditions;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | limiting our ability to obtain additional financing;
| | - |  | ----------------------------------------------------



| |  |  | requiring that a substantial portion of our available cash be applied to pay our rental obligations, thus reducing cash available for other purposes;
and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | limiting our flexibility in planning for or reacting to changes in our business or in the industry in which we compete, and placing us at a
disadvantage with respect to some of our competitors.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We depend on cash flow from operations to pay our lease expenses and
to fulfill our other cash needs. If our business does not generate sufficient cash flow from operating activities, and sufficient funds are not otherwise available to us from borrowings under bank loans or from other sources, we may not be able
to service our operating lease expenses, grow our business, respond to competitive challenges or to fund our other liquidity and capital needs, which would have a material adverse effect on us.

The terms of our revolving credit facility impose operating and financial restrictions on us that may impair our ability to respond to
changing business and economic conditions. This impairment could have a significant adverse impact on our business.

We renewed and
amended our secured credit agreement with Wells Fargo HSBC Trade Bank, N.A., on June 10, 2009, and the prior facility agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1,
2011 of up to $25.0 million. The secured revolving credit facility provides for the issuance of a standby letter of credit in an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial
line of credit provides for the issuance of a commercial letter of credit in an amount not to exceed $10.0 million and with terms not to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is
reduced by the amount of standby and commercial letters of credit outstanding at that time. There were no outstanding borrowings under the secured revolving credit facility at May 1, 2010 or January 30, 2010. We had open commercial letters
of credit outstanding under our secured revolving credit facility of $0.3 million and $0.6 million at May 1, 2010 and January 30, 2010. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus 1.00%. The
credit agreement contains a number of restrictions and covenants that generally limit our ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit
agreement also contains financial covenants that require us to meet certain specified financial tests and ratios, including, a maximum



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net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there shall be added to net income all charges for impairment of goodwill and store assets not to
exceed $5.0 million in aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined receivables divided by the outstanding borrowings. All of our personal property, including,
among other things, our inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide financial information and statements to our lender. We were in compliance with all such covenants
at May 1, 2010.

A breach of any of these restrictive covenants or our inability to comply with the required financial tests and ratios
could result in a default under the credit agreement. If a default occurs, the lender may elect to declare all borrowings outstanding, together with accrued interest and other fees, to be immediately due and payable. If we are unable to repay
outstanding borrowings when due, whether at their maturity or if declared due and payable by the lender following a default, the lender has the right to proceed against the collateral granted to it to secure the indebtedness. As a result, any breach
of these covenants or failure to comply with these tests and ratios could have a material adverse effect on us. There can be no assurance that we will not breach the covenants or fail to comply with the tests and ratios in our credit agreement or
any other debt agreements we may enter into in the future and, if a breach occurs, there can be no assurance that we will be able to obtain necessary waivers or amendments from the lenders.

The restrictions contained in our credit agreement could: (1) limit our ability to plan for or react to market conditions or meet capital needs or
otherwise restrict our activities or business plans; and (2) adversely affect our ability to finance our operations, strategic acquisitions, investments or other capital needs or to engage in other business activities that would be in our
interest.

Our business could suffer if our ability to acquire financing is reduced or eliminated.

In the current economic environment, we cannot be assured that our borrowing relationship with our lender will continue or that our lender will remain
able to support its commitments to us in the future. If our lender fails to do so, then we may not be able to secure alternative financing on commercially reasonable terms, or at all.

Our business could suffer as a result of small parcel delivery services such as United Parcel Service or Federal Express being unable to distribute
our merchandise.

We rely upon small parcel delivery services for our product shipments, including shipments to, from and between our
stores. Accordingly, we are subject to risks, including employee strikes and inclement weather, which may affect their ability to meet our shipping needs. Among other things, any circumstances that require us to use other delivery services for
all or a portion of our shipments could result in increased costs and delayed deliveries and could harm our business materially. In addition, although we have contracts with small parcel delivery services, we have the right to terminate these
contracts upon 30 days written notice. Although the contracts with these small parcel delivery services provide certain discounts from the shipment rates in effect at the time of shipment, the contracts do not limit their ability to raise the
shipment rates at any time. Accordingly, we are subject to the risk that small parcel delivery services may increase the rates they charge, that they may terminate their contracts with us, that they may decrease the rate discounts
provided to us when an existing contract is renewed or that we may be unable to agree on the terms of a new contract with them, any of which could materially adversely affect our operating results.

Our business could suffer if a manufacturer fails to use acceptable labor practices.

We do not control our vendors or the manufacturers that produce the products we buy from them, nor do we control the labor practices of our vendors and
these manufacturers. The violation of labor or other laws by any of our vendors or these manufacturers, or the divergence of the labor practices followed by any of our vendors or these manufacturers from those generally accepted as ethical in the
United States, could interrupt, or otherwise disrupt, the shipment of finished products to us or damage our reputation. Any of these, in turn, could have a material adverse effect on our financial condition and results of operations. In that regard,
most of the products sold in our stores are manufactured overseas, primarily in Asia and Central America, which may increase the risk that the labor practices followed by the manufacturers of these products may differ from those considered
acceptable in the United States.

Additionally, our products are subject to regulation of and regulatory standards set by various governmental
authorities with respect to quality and safety. Regulations and standards in this area are currently in place. These regulations and standards may change from time to time. Our inability to comply on a timely basis with regulatory requirements could
result in significant fines or penalties, which could adversely affect our reputation and sales. Issues with the quality and safety of merchandise we sell in our stores, regardless of our culpability, or customer concerns about such issues, could
result in damage to our reputation, lost sales, uninsured product liability claims or losses, merchandise recalls and increased costs.



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Our failure to adequately anticipate a correct mix of private label merchandise may have a
material adverse effect on our business.

Sales from private label merchandise accounted for 15.7% of our net sales in fiscal 2009. We
may take steps to increase the percentage of net sales of private label merchandise in the future, although there can be no assurance that we will be able to achieve increases in private label merchandise sales as a percentage of net sales.
Because our private label merchandise generally carries higher gross margins than other merchandise, our failure to anticipate, identify and react in a timely manner to fashion trends with our private label merchandise, would likely have a
material adverse effect on our comparable store sales, financial condition and results of operations.

Most of our merchandise is
produced by foreign manufacturers, therefore the availability and costs of these products may be negatively affected by risks associated with international trade and other international conditions.

Most of our merchandise is produced by manufacturers around the world. Some of these facilities are located in regions that may be affected by
natural disasters, political instability or other conditions that could cause a disruption in trade. Trade restrictions such as increased tariffs or quotas, or both, could also affect the importation of merchandise generally and increase the cost
and reduce the supply of merchandise available to us. Any reduction in merchandise available to us or any increase in its cost due to tariffs, quotas or local issues that disrupt trade could have a material adverse effect on our results of
operations. Although the prices charged by vendors for the merchandise we purchase are all denominated in United States dollars, a continued decline in the relative value of the United States dollar to foreign currencies could lead to increased
merchandise costs, which could negatively affect our competitive position and our results of operation.

Significant fluctuations and
volatility in the price of cotton and other raw materials used in the production of our merchandise may have a material adverse effect on our business, results of operations and financial conditions.

Increases in the cost of cotton or other raw materials used in the production of our merchandise can result in higher costs in the price we pay for this
merchandise. The costs for cotton are affected by weather, consumer demand, speculation on the commodities market and other factors that are generally unpredictable and beyond our control. Our gross profit and earnings per share could be adversely
affected to the extent that the selling prices of our products do not increase proportionately with the increases in the costs of cotton on other materials. Increasing oil-related product costs, such as manufacturing and transportation costs, could
also adversely impact gross profit.

If our information systems hardware or software fails to function effectively or does not scale to
keep pace with our planned growth, our operations could be disrupted and our financial results could be harmed.

Over the past several
years, we have made improvements to our infrastructure and existing hardware and software systems, as well as implemented new systems. If these or any other information systems and software do not work effectively, this could adversely impact the
promptness and accuracy of our transaction processing, financial accounting and reporting and our ability to manage our business and properly forecast operating results and cash requirements. To manage the anticipated growth of our operations and
personnel, we may need to continue to improve our operational and financial systems, transaction processing, procedures and controls, and in doing so could incur substantial additional expenses that could impact our financial results.

Our inability or failure to protect our intellectual property or our infringement of others intellectual property could have a
negative impact on our operating results.

We believe that our trademarks and domain names are valuable assets that are critical to our
success. The unauthorized use or other misappropriation of our trademarks or domain names could diminish the value of the Zumiez brand, our store concept, our private label brands or our goodwill and cause a decline in our net sales. Although we
have secured or are in the process of securing protection for our trademarks and domain names in a number of countries outside of the United States, there are certain countries where we do not currently have or where we do not currently intend to
apply for protection for certain trademarks or at all. Also, the efforts we have taken to protect our trademarks may not be sufficient or effective. Therefore, we may not be able to prevent other persons from using our trademarks or domain names
outside of the United States, which also could adversely affect our business. We are also subject to the risk that we may infringe on the intellectual property rights of third parties. Any infringement or other intellectual property claim made
against us, whether or not it has merit, could be time-consuming, result in costly litigation, cause product delays or require us to pay royalties or license fees. As a result, any such claim could have a material adverse effect on our operating
results.

The effects of war or acts of terrorism could adversely affect our business.

Substantially all of our stores are located in shopping malls. Any threat of terrorist attacks or actual terrorist events, particularly in public areas,
could lead to lower customer traffic in shopping malls. In addition, local authorities or mall management could close shopping malls in response to security concerns. Mall closures, as well as lower customer traffic due to security concerns, would
likely result in decreased sales. Additionally, the armed conflicts in the Middle East, or the threat, escalation or commencement of war or other armed conflict elsewhere, could significantly diminish consumer spending, and result in decreased sales
for us. Decreased sales would have a material adverse effect on our business, financial condition and results of operations.



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The outcome of litigation could have a material adverse effect on our business and may result in
substantial costs and could divert managements attention.

We are involved, from time to time, in litigation incidental to our
business including complaints filed by investors. This litigation could result in substantial costs, and could divert managements attention and resources, which could harm our business. Risks associated with legal liability are often difficult
to assess or quantify, and their existence and magnitude can remain unknown for significant periods of time. While we maintain director and officer insurance for litigation surrounding investor lawsuits, the amount of insurance coverage may not be
sufficient to cover a claim and the continued availability of this insurance cannot be assured. The Company also maintains other forms of insurance that have historically been adequate to address lawsuits, however, there can be no assurance that the
actual outcome of pending or future litigation will not have a material adverse effect on our results of operations or financial condition.

Our operations expose us to the risk of litigation which could lead to significant potential liability and costs that could harm our business,
financial condition or results of operations.

We employ a substantial number of full-time and part-time employees, a majority of whom
are employed at our store locations. As a result, we are subject to a large number of federal and state laws and regulations relating to employment. This creates a risk of potential claims that we have violated laws related to discrimination and
harassment, health and safety, wage and hour laws, criminal activity, personal injury and other claims. We are also subject to other types of claims in the ordinary course of our business. Some or all of these claims may give rise to litigation,
which could be time-consuming for our management team, costly and harmful to our business.

In addition, we are exposed to the risk of class
action litigation. The costs of defense and the risk of loss in connection with class action suits are greater than in single-party litigation claims. Due to the costs of defending against such litigation, the size of judgments that may be awarded
against us, and the loss of significant management time devoted to such litigation, we cannot assure you that such litigation will not disrupt our business or impact our financial results.

Our failure to comply with federal, state or local laws, or changes in these laws could have an adverse impact on our results of operations and
financial performance.

Our business is subject to a wide array of laws and regulations. Changes in the regulations, the imposition of
additional regulations, or the enactment of any new legislation including those related to health care, taxes, environmental issues and trade, could adversely affect our results of operations or financial condition.

Recent federal health care legislation could increase our expenses.

We are self-insured with respect to our health care coverage and do not purchase third party insurance for the health insurance benefits provided to
employees. We are currently assessing the potential impact of federal health care legislation. In March 2010, the Patient Protection and Affordable Care Act (the Act) and the Health Care Education Reconciliation Act of 2010 (the
Reconciliation Act) were signed into law. The Act, as modified by the Reconciliation Act, includes a large number of health care provisions to take effect over the next four years, including expanded dependent coverage, incentives for
businesses to provide health care benefits, a prohibition on the denial of coverage and denial of claims on pre-existing conditions, a prohibition on limits on essential benefits and other expansions of health care benefits and coverage. The costs
of these provisions are expected to be funded by a variety of taxes and fees. Some of the taxes and fees, as well as certain health care changes required by these acts, are expected to result, directly or indirectly, in increased health care costs
for us. For example, the requirement to provide coverage for children up to the age of twenty-six and the prohibition on limits on essential benefits (whereas we currently cap health-related benefits) could result in increased costs to us. At this
time, we cannot quantify the impact, if any, that the legislation may have on us. There is no assurance that we will be able to absorb and/or pass through the costs of such legislation in a manner that will not adversely impact our results of
operations.

Our ecommerce operations subject us to numerous risks that could have an adverse effect on our results of operations.

Although ecommerce sales constitute a small portion of our overall sales, our ecommerce operations subject us to certain risks that
could have an adverse effect on our operational results, including:



| |  |  | diversion of traffic and sales from our stores;
| | - |  | -----------------------------------------------



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| |  |  | liability for online content; and
| | - |  | ---------------------------------



| |  |  | risks related to the computer systems that operate our website and related support systems, including computer viruses and electronic break-ins and
similar disruptions.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------

In addition, risks beyond our control, such as governmental regulation of ecommerce, entry of our
vendors in the ecommerce business in competition with us, online security breaches and general economic conditions specific to the ecommerce and online commerce could have an adverse effect on our results of operations.

We have incurred and will continue to incur significant expenses as a result of being a public company, which will negatively impact our financial
performance.

We completed our initial public offering in May 2005 and we have incurred and could continue to incur significant
legal, accounting, insurance and other expenses as a result of being a public company. Rules and regulations implemented by the SEC and the NASDAQ Global Select Market, have required changes in corporate governance practices of public companies.
Compliance with these laws could cause us to incur significant costs and expenses, including legal and accounting costs, and could make some compliance activities more time-consuming and costly. These rules and regulations may make it more
expensive for us to obtain director and officer liability insurance. As a result, it may be more difficult for us to attract and retain qualified persons to serve on our board of directors or as officers. As a result, we may incur significant
legal, accounting, insurance and certain other expenses on an ongoing basis, which would negatively impact our financial performance and could have a material adverse effect on our results of operations and financial condition.

Failure to maintain adequate financial and management processes and controls could lead to errors in our financial reporting and could harm our
ability to manage our expenses.

Reporting obligations as a public company and our anticipated growth are likely to place a
considerable strain on our financial and management systems, processes and controls, as well as on our personnel. In addition, we are required to document and test our internal controls over financial reporting pursuant to Section 404 of the
Sarbanes-Oxley Act of 2002 so that our management can certify as to the effectiveness of our internal controls and our independent registered public accounting firm can render an opinion on the effectiveness of our internal control over financial
reporting on an annual basis. This process requires us to document our internal controls over financial reporting and to potentially make significant changes thereto, if applicable. As a result, we have incurred and expect to continue to incur
substantial expenses to test our financial controls and systems, and we have been and in the future may be required to improve our financial and managerial controls, reporting systems and procedures, to incur substantial expenses to make such
improvements and to hire additional personnel. If our management is ever unable to certify the effectiveness of our internal controls or if our independent registered public accounting firm cannot render an opinion on the effectiveness of our
internal control over financial reporting, or if material weaknesses in our internal controls are ever identified, we could be subject to regulatory scrutiny and a loss of public confidence, which could have a material adverse effect on our business
and our stock price. In addition, if we do not maintain adequate financial and management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis, which could cause a decline in our
stock price and adversely affect our ability to raise capital.

The security of our databases that contain personal information of our
retail customers could be breached, which could subject us to adverse publicity, litigation, and expenses. In addition, if we are unable to comply with security standards created by the credit card industry, our operations could be adversely
affected.

Database privacy, network security, and identity theft are matters of growing public concern. In an attempt to prevent
unauthorized access to our network and databases containing confidential, third-party information, we have installed privacy protection systems, devices and activity monitoring on our network. Nevertheless, if unauthorized parties gain access to our
networks or databases, they may be able to steal, publish, delete or modify our private and sensitive third-party information. In such circumstances, we could be held liable to our customers or other parties or be subject to regulatory or other
actions for breaching privacy rules. This could result in costly investigations and litigation, civil or criminal penalties and adverse publicity that could adversely affect our financial condition, results of operations and reputation. Further, if
we are unable to comply with the security standards, established by banks and the credit card industry, we may be subject to fines, restrictions and expulsion from card acceptance programs, which could adversely affect our retail operations.



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The current uncertainty surrounding the United States economy coupled with cyclical economic trends in
action sports retailing could have a material adverse effect on our results of operations.

The action sports retail industry
historically has been subject to substantial cyclicality. As economic conditions in the United States change, the trends in discretionary consumer spending become unpredictable and discretionary consumer spending could be reduced due to
uncertainties about the future. When discretionary consumer spending is reduced, purchases of action sports apparel and related products may decline. The current recession in the United States economy and increased government debt spending may
result in economic uncertainties that could have a material adverse impact on our results of operations and financial position.

Because of
this cycle, we believe the value message has become more important to consumers. As a retailer that sells approximately 85% branded merchandise, this trend may negatively affect our business as we generally will have to charge more than
vertically integrated private label retailers.

We may fail to meet analyst expectations, which could cause the price of our stock to
decline.

Our common stock is traded publicly and various securities analysts follow our financial results and issue reports on us.
These reports include information about our historical financial results as well as the analysts estimates of our future performance. The analysts estimates are based upon their own opinions and are often different from our estimates or
expectations. If our operating results are below the estimates or expectations of public market analysts and investors, our stock price could decline. In December 2007, a securities class action litigation and associated derivative lawsuits was
brought against us and such actions are frequently brought against other companies following a decline in the market price of their securities. These lawsuits were dismissed with prejudice in March 2009. If our stock price is volatile, we may become
involved in this type of litigation in the future. Any litigation could result in substantial costs and a diversion of managements attention and resources that are needed to successfully run our business.

The trading price of our investment in marketable securities may fluctuate.

We have our excess cash primarily invested in state and local municipal instruments, U.S. treasury reserves and U.S. agency debt instruments. The
investments have historically been considered very safe investments with minimal default rates. However, the uncertainties in the credit markets have prevented us and other investors from liquidating holdings of auction rate securities in recent
auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. At May 1, 2010, we had $0.9 million, net of $0.1 million temporary impairment, invested in an auction rate
security that is classified in long-term marketable securities on our condensed consolidated balance sheet. If market liquidity issues continue, we may incur additional impairment charges on this investment in the future.

A decline in the market price of our stock and our performance may trigger an impairment of the goodwill recorded on our balance sheet.

Goodwill and other intangible assets with indefinite lives must be tested for impairment at least once a year or more frequently if management
believes indicators of impairment exist. We evaluate the recoverability of goodwill annually based on a two-step impairment test. The first step compares the fair value of each reporting unit with its carrying amount, including goodwill. If the
carrying amount exceeds fair value, then the second step of the impairment test is performed to measure the amount of any impairment loss. Any reduction in the carrying value of our goodwill as a result of our impairment analysis could result in a
non-cash goodwill impairment charge to our statement of operations. A goodwill impairment charge could have a significant impact on earnings and potentially result in a violation of our financial covenants, thereby limiting our ability to secure
short-term financing.

Changes to estimates related to our leasehold improvements and equipment, or operating results that are lower
than our current estimates at certain store locations, may cause us to incur non-cash impairment charges.

We make certain estimates
and projections in connection with impairment analyses for certain of our store locations and other property and equipment. For example, we review for impairment all stores for which current cash flows from operations are either negative or nominal.
Recoverability of store assets is measured by a comparison of the carrying amount of an asset to estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount is higher, impairment loss is measured by the
amount, if any, by which the carrying amount of the assets exceeds their fair value based on the present value of estimated expected future cash flows. These calculations require us to make a number of estimates and projections of future results. If
these estimates or projections change or prove incorrect, we may be and have been, required to record impairment charges on certain store locations and other property and equipment. If these impairment charges are significant, our operating results
would be adversely affected and our bank covenants may be violated.



|Item 3: | Quantitative and Qualitative Disclosures About Market Risk
|------- | ----------------------------------------------------------

To the extent we borrow under our secured revolving credit facility, which bears interest at the Daily One Month Libor rate plus 1.00%, we are exposed to
market risk related to changes in interest rates. At May 1, 2010, we had no borrowings outstanding under our secured revolving credit facility. At May 1, 2010, we had $0.3 million of letters of credit outstanding under our secured
revolving credit facility. We are not a party to any derivative financial instruments.



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|Item 4: | Controls and Procedures
|------- | -----------------------

Evaluation of Disclosure Controls and Procedures. We carried out an evaluation, under the supervision and with the participation of our management,
including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Securities Exchange Act
Rule 13a-15(e)). Based on this evaluation, our CEO and CFO concluded that, as of May 1, 2010, our disclosure controls and procedures were effective.

Disclosure controls and procedures, no matter how well designed and implemented, can provide only reasonable assurance of achieving an entitys
disclosure objectives. The likelihood of achieving such objectives is affected by limitations inherent in disclosure controls and procedures. These include the fact that human judgment in decision-making can be faulty and that breakdowns in internal
control can occur because of human failures such as simple errors or mistakes or intentional circumvention of the established process.

Changes in Internal Control Over Financial Reporting. There has been no change in our internal control over financial reporting (as
defined in Securities Exchange Act Rule 13a-15(f)) during the quarter ended May 1, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION



|Item 1. | Legal Proceedings
|------- | -----------------

We are involved from time to time in litigation incidental to our business. We are unable to predict the outcome of litigated cases. A court determination
in any of litigation actions against us could result in significant liability and could have a material adverse effect on our business, results of operations or financial condition.

See Note 3 to the Notes to Condensed Consolidated Financial Statements found in Item 1 of this Form 10-Q (listed under Litigation
under Commitments and Contingencies).



|Item 1A. | Risk Factors
|-------- | ------------

Please refer to the Risk Factors set forth in Item 2 of Part I of this Form 10-Q as well as the risk factors previously disclosed in
Item 1A of Part I of our Annual Report on Form 10-K for the year ended January 30, 2010. There have been no material changes in the risk factors set forth in our Annual Report on Form 10-K for the year ended January 30,
2010.



|Item 2. | Unregistered Sales of Equity and Use of Proceeds
|------- | ------------------------------------------------

None



|Item 3. | Defaults Upon Senior Securities
|------- | -------------------------------

None



|Item 4. | Reserved
|------- | --------



|Item 5. | Other Information
|------- | -----------------

None



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|Item 6. | Exhibits
|------- | --------



|            |  |                                                                                                                                                                                                                                   
|----------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description of Exhibits                                                                                                                                                                                                           
|            | 
|10.17       |  | Purchase and Sale Agreement and Joint Escrow Instructions with Railroad Street Land Holdings, LLC dated February 18, 2010 (incorporated by reference from Exhibit 10.17 to the
Form 8-K filed by the Company on February 22, 2010)
|            | 
|31.1        |  | Certification of the Principal Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.                   
|            | 
|31.2        |  | Certification of the Principal Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as
amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                    
|            | 
|32.1        |  | Certifications of the Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002, 18 U.S.C. Section 1350                                                               

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.



|                    |  |  |  |             |  |                                                                         
|------------------- |  |  |  | ----------- |  | ------------------------------------------------------------------------
|                    |  |  |  | ZUMIEZ INC.
|                    |  |  | 
|Dated: May 27, 2010 |  |  |  | By:         |  | /s/ Trevor S. Lang                                                      
|                    |  |  |  |             |  | Trevor S. Lang                                                          
|                    |  |  |  |             |  | Principal Financial Officer and Secretary
(Principal Accounting Officer)



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