United States Government Accountability Office 

GAO Report to Congressional Committees

January 2006 PUBLIC SERVICE 

ANNOUNCEMENT 

CAMPAIGNS 

Activities and 

Financial Obligations 

for Seven Federal 

Departments 

GAO-06-304 

January 2006 

H

Highlights of 

. 

Why GAO Did This Study 

ighlights 

Accountability Integrity Reliability 

GAO-06-304, a report to the 

congressional committees. 

Government-sponsored public 

service announcement (PSA) 

campaigns are prepackaged 

messages generally placed for free 

through various media to promote 

designated government activities, 

programs, or services. Although 

PSAs may be placed for free, PSA 

campaigns may still incur financial 

obligations for production. 

GAO was mandated to provide 

information about federal PSA 

campaign activities by a House 

Appropriations Committee report 

(House Report No.108-671). GAO 

received detailed information on 

PSA campaigns for the seven 

federal departments with the 

highest obligations for public 

relations and advertising in fiscal 

year 2003—Commerce, Defense, 

Health and Human Services, 

Homeland Security, Interior, 

Treasury, and Veterans Affairs—as 

reported in a governmentwide 

federal procurement data system. 

GAO submitted questionnaires to 

these seven departments to obtain 

information for fiscal year 2003 

through the second quarter of fiscal 

year 2005 on (1) obligations 

incurred for PSA campaigns, 

including whether obligations were 

incurred externally, such as 

through a contract, or internally; 

(2) the purpose, audience, and type 

of media employed; and (3) 

whether campaigns were evaluated 

for success and their results 

published in performance reports, 

including Government 

Performance Results Act (GPRA) 

reports. 

www.gao.gov/cgi-bin/getrpt?GAO-06-304

To view the full product, including the scope 

and methodology, click on the link above. 

For more information, contact Paul Jones at 

(202) 512-8777, or jonespl@gao.gov. 

PUBLIC SERVICE ANNOUNCEMENT 

CAMPAIGNS 

Activities and Financial Obligations for 

Seven Federal Departments 

What GAO Found 

The seven departments we surveyed identified a total of 105 PSA campaigns 

that incurred obligations from fiscal year 2003 through the first two quarters 

of fiscal year 2005 (see fig. below). The incurred obligations totaled 

approximately $152 million (approximately $143 million in obligations 

incurred externally and approximately $9 million in obligations incurred 

internally). The purposes and goals of these PSA campaigns ranged widely, 

from increasing military recruitment to improving the health and welfare of 

the American public, to enhancing the safety of outdoor recreational and 

sporting activities. The target audiences ranged from the general public to 

residents in particular states, to participants in specific programs or 

activities. The types of media used for the PSA campaigns were, in order of 

frequency, radio, television, Internet, newspapers, magazines, outdoor 

billboards, and other media, such as brochures, posters, and phonebooks. As 

to whether PSA campaigns were evaluated, the departments reported that 47 

of the 105 campaigns were evaluated to determine if campaign goals had 

been achieved. Of these, 41 campaigns were reported to be successful; 

results were not reported for the remaining 6. 

Relevant agencies reviewed a draft of this report and generally concurred 

with GAO's findings; technical comments were incorporated as appropriate. 

Obligations Incurred by Seven Federal Departments for Public Service Announcement 

Campaigns for Fiscal Year 2003 through March 31, 2005 

Number of PSA campaigns Type of obligation Amount of obligation 

Externala $142,578,645 

105 Internalb $9,323,606 

Total $151,902,251 

Source: GAO analysis of data submitted by departments. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the 

sponsoring federal department. 

United States Government Accountability Office 
Contents 


Letter 1 

Results in Brief 3 

Agency Comments 4 

Appendix I Objective, Scope, and Methodology 5 

Appendix II PSA Campaign Activity and Obligations: Department 

of Commerce, Fiscal Year 2003–March 31, 2005 7 

Appendix III PSA Campaign Activity and Obligations: Department 

of Defense, Fiscal Year 2003–March 31, 2005 13 

Appendix IV PSA Campaign Activity: Department of Health and 

Human Services, Fiscal Year 2003–March 31, 2005 17 

Appendix V PSA Campaign Activity: Department of Homeland 

Security, Fiscal Year 2003–March 31, 2005 50 

Appendix VI PSA Campaign Activity: Department of the Interior, 

Fiscal Year 2003–March 31, 2005 53 

Appendix VII PSA Campaign Activity and Obligations: Department 

of the Treasury, Fiscal Year 2003–March 31, 2005 62 

Appendix VIII PSA Campaign Activity and Obligations: Department 

of Veterans Affairs, Fiscal Year 2003–March 31, 2005 65 

Page i GAO-06-304 Public Service Announcement 
Appendix IX GAO Staff Acknowledgments 68 

Tables 

Table 1: Summary of the Number of and Obligations for PSA 

Campaigns: Department of Commerce 7 

Table 2: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of Commerce 7 

Table 3: Summary of the Number of and Obligations for PSA 

Campaigns: Department of Defense 13 

Table 4: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of Defense 13 

Table 5: Summary of the Number of and Obligations for PSA 

Campaigns: Department of Health and Human Services 17 

Table 6: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of Health and Human Services 17 

Table 7: Summary of the Number of and Obligations for PSA 

Campaigns: Department of Homeland Security 50 

Table 8: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of Homeland Security 50 

Table 9: Summary of the Number of and Obligations for PSA 

Campaigns: Department of the Interior 53 

Table 10: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of the Interior 53 

Table 11: Summary of the Number of and Obligations for PSA 

Campaigns: Department of the Treasury 62 

Table 12: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of the Treasury 62 

Table 13: Summary of the Number of and Obligations for PSA 

Campaigns: Department of Veterans Affairs 65 

Table 14: PSA Campaign Activity for Fiscal Year 2003-March 31, 

2005: Department of Veterans Affairs 65 

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Page ii GAO-06-304 Public Service Announcement 
United States Government Accountability Office 

Washington, DC 20548 

January 13, 2006 

The Honorable Christopher Bond 

Chairman 

The Honorable Patty Murray 

Ranking Minority Member 

Subcommittee on Transportation, Treasury, The Judiciary, Housing and 

 Urban Development, and Related Agencies 

Committee on Appropriations 

United States Senate 

The Honorable Joe Knollenberg 

Chairman 

The Honorable John W. Olver 

Ranking Minority Member 

Subcommittee on Transportation, Treasury, Housing and Urban 

 Development, The Judiciary, District of Columbia, and Independent 

 Agencies 

Committee on Appropriations 

House of Representatives 

As part of the House Appropriations Committee report on funding for the 

departments of Transportation and the Treasury, and other agencies for 

fiscal year 2005,1

 we were mandated to identify government-sponsored 

public service announcement (PSA) campaigns. In general, governmentsponsored PSAs are prepackaged messages that aim to improve the health, 

safety, and welfare of the community; they are generally presented for free 

by the media and do not provide a commercial benefit to the sponsoring 

department or agency.2

 These messages generally promote designated 

government activities, programs, or services that are intended, among 

other things, to improve the public’s health and welfare. The federal 

government has sponsored PSA campaigns since 1942, when the first 

campaign was launched to encourage U.S. citizens to purchase war bonds. 

Over time, federal PSA campaigns have had a measurable impact. 

According to the Advertising Council, for example, the Smokey Bear 

1

 House Report No. 108-671, at 135 (2004). 

2

 Although PSAs are generally placed for free, PSA campaigns may incur fiscal obligations 

for PSA production and promotion, the qualitative and quantitative research used to guide 

the strategic and creative development of the campaigns, and evaluation of the success of 

the campaigns. 

Page 1 GAO-06-304 Public Service Announcement 
campaign, introduced in 1944 by the U.S. Department of Agriculture, is 

credited with helping to reduce the spread of wildfires from 22 million 

acres annually to 8.4 million acres annually over the last 50 years. 3 

To fulfill our mandate, this report provides information about federal PSA 

campaign activities sponsored by seven departments: Commerce (DOC), 

Defense (DOD), Health and Human Services (HHS), Homeland Security 

(DHS), Interior (DOI), Treasury, and Veterans Affairs (VA). Consistent 

with the mandate, this report provides the following information for fiscal 

year 2003 through the first two quarters of fiscal year 2005: 

1.	 financial obligations incurred for PSA campaigns, including a notation 

whether obligations were incurred for products or services provided 

externally, through a contract or other financial arrangement with an 

outside organization, or whether they were incurred through work 

done internally, within an organizational unit within the sponsoring 

federal department; 

2.	 the purpose, target audience, and type of medium employed by the 

campaigns; and 

3.	 whether or not the campaign was evaluated for effectiveness, whether 

these evaluations showed the campaigns had been successful, and 

whether or not the results of these evaluations were published in any 

of the sponsoring department’s performance reports, including 

Government Performance and Results Act (GPRA) reports.4 

To select the seven departments included in our review, we identified the 

departments with the highest obligations for public relations and 

3

 The Advertising Council is a private, nonprofit organization that brings together volunteer 

talent from the advertising and communications industries, the facilities of the media, and 

the resources of the business and nonprofit communities. The council produces, distributes 

and promotes public service campaigns on behalf of nonprofit organizations and 

government agencies. 

4

 Under GPRA, annual performance plans are to clearly inform Congress and the public of 

(1) the annual performance goals for agencies’ major programs and activities, (2) the 

measures that will be used to gauge performance, (3) the strategies and resources required 

to achieve the performance goals, and (4) the procedures that will be used to verify and 

validate performance information. These annual plans, issued soon after transmittal of the 

President’s budget, provide a direct linkage between an agency’s long-term goals and 

mission and day-to-day activities. Annual performance reports are to subsequently report 

on the degree to which performance goals are met. 

Page 2 	 GAO-06-304 Public Service Announcement 
Results in Brief 


advertising, as reported in the Federal Procurement Data System (FPDS).5 

The seven departments included in our review accounted for nearly 100 

percent of all such obligations. We collected PSA data from the seven 

departments through the use of a survey questionnaire, distributed to the 

entities within those departments involved in PSA activities. The 

questionnaire requested information related to each of our objectives for 

fiscal year 2003 through the first two quarters of fiscal year 2005. We 

reviewed the responses for inconsistencies, missing data, and 

inaccuracies, but we did not independently verify the information 

reported. The information we present provides an indication of PSA 

campaign activity across federal departments based on a consistent set of 

guidelines identifying PSAs, as provided by GAO. Additional details on our 

scope and methodology are contained in appendix I. We conducted our 

review from May 2005 through November 2005 in accordance with 

generally accepted government auditing standards. 

The seven departments we surveyed identified a total of 105 PSA 

campaigns that incurred obligations from fiscal year 2003 through the first 

two quarters of fiscal year 2005. The incurred obligations totaled 

approximately $152 million (approximately $142.6 million in obligations 

were incurred for external contracts and approximately $9.3 million in 

obligations were incurred from within the departments). The purposes and 

goals of these PSA campaigns ranged widely, from increasing military 

recruitment, and improving the health and welfare of the American public, 

to enhancing the safety of outdoor recreational and sporting activities. The 

target audiences ranged from the general public to residents in particular 

states and to participants in specific programs or activities. The types of 

media used for the PSA campaigns were, in order of frequency, radio, 

television, Internet, newspapers, magazines, outdoor billboards, and other 

media—-such as brochures, posters, and phonebooks. As to whether PSA 

campaigns were evaluated, the departments reported that 47 of the 105 

campaigns were evaluated to determine if campaign goals had been 

achieved. Of these, 41 campaigns were reported to be successful; results 

were not reported for the remaining 6. Results from 6 of the 41 campaigns 

evaluated as successful were published in departmental GPRA 

5

 FPDS is the central repository for statistical information on federal contracting. The 

system contains detailed information on contract actions over $25,000 and summary data 

on procurements of less than $25,000. 

Page 3 GAO-06-304 Public Service Announcement 
performance reports; 20 of the evaluations reporting success were 

published in other performance reports. 

Detailed information on each department’s PSA campaigns, including the 

source of obligated funds the purpose of each campaign, its target 

audience, the media used, and whether campaign results were evaluated 

for success, is contained in appendixes II-VIII. 

A draft of this report was reviewed by the seven agencies that submitted Agency Comments contract information. The agencies generally concurred with our findings. 

We received technical comments from DHS, Commerce, and DOI and 

incorporated them as appropriate. 

We are sending copies of this report to the Secretaries of each of the seven 

departments, appropriate congressional committees, and other interested 

parties. We will also make copies available to others upon request. In 

addition, the report will be available at no charge on GAO’s Web site at 

http://www.gao.gov. 

If you or your staff have any questions about this report, please contract 

me at (202) 512-4636 or at jonespl@gao.gov. Contact points for our offices 

of Congressional Relations and Public Affairs may be found on the last 

page of this report. GAO staff who made major contributions to this report 

are listed in appendix IX. 

Paul L. Jones 

Director, Homeland Security and Justice Issues 

Page 4 GAO-06-304 Public Service Announcement 
Appendix I: Objective, Scope, and Appendix I: Objective, Scope, and Methodology 

Methodology 

We collected PSA data from seven departments: Commerce, Defense, 

Health and Human Services, Homeland Security, Interior, Treasury, and 

Veterans Affairs. To identify the departments included in our review, we 

used information on public relations and advertising spending contained in 

the Federal Procurement Data System.1

 FPDS is operated and maintained 

by the Federal Procurement Data Center (FPDC) within the General 

Services Administration and collects, develops, and disseminates data on 

contracts awarded by federal agencies. We used the information on public 

relations and advertising as an indication of PSA activity. The departments 

we selected accounted for nearly 100 percent of all public relations and 

advertising funds as reported in FPDS for fiscal year 2003, the last 

complete year for which department data were available at the time of our 

selection. We did not independently verify the data maintained in the 

FPDS database,2

 but we determined that the data were sufficient for our 

purpose of selecting the departments to be included in our survey, as our 

selection methodology did not require a level of precision beyond a rough 

order of magnitude of departmental PSA activity. 

We developed a questionnaire that was distributed among department 

entities involved in PSA activities. The questionnaire included information 

related to each of our three objectives: fiscal obligations, campaign 

purposes and types of media used, and evaluation and reporting of results. 

Our research did not disclose a current statutory or regulatory definition 

of a PSA. As a result, we developed a set of guidelines that reflect common 

industry usage and included these guidelines as part of our questionnaire. 

According to those guidelines, a PSA is a prepackaged message intended 

to influence attitudes or behaviors. A PSA (1) aims to improve the health, 

safety, and welfare of the community or promotes the programs, activities, 

or services of government agencies; (2) is generally presented free by the 

1

 FPDS is the central repository for statistical information on federal contracting. The 

system contains detailed information on contract actions over $25,000 and summary data 

on procurements of less than $25,000. 

2

 In 2003, we reported sufficient problems to warrant concern about the reliability of FPDS 

information. GAO, Reliability of Federal Procurement Data, GAO-04-295R (Washington, 

D.C.: Dec. 30, 2003). 

Page 5 GAO-06-304 Public Service Announcement 
Appendix I: Objective, Scope, and 

Methodology 

media;3 and (3) does not provide a commercial benefit to the sponsoring 

agency (i.e., revenue is not gained from the sale of a product or service). 

We also researched the departments to determine their organizational 

structure and to identify all major department components. In addition, we 

looked for components containing public affairs, public relations, media, 

or news offices. We distributed the questionnaire by e-mail to a study 

coordinator within each of the seven departments. We instructed this 

person to take responsibility for distributing the electronic questionnaire 

to all components within the department we identified in our research. If 

the coordinator did not distribute a questionnaire to one of the 

components we had identified, the coordinator was asked to provide an 

explanation. The coordinator was also asked to include any components 

involved in PSA activities that we may have failed to identify in our 

research. We did not independently verify that we captured all department 

components that may have been involved in PSA activities. Department 

components were instructed to complete a separate questionnaire for each 

PSA campaign for which obligations were incurred between fiscal year 

2003 and the end of the second quarter of fiscal year 2005. In the event that 

an entity did not incur any obligations related to PSA campaign activity 

during this period, the screening portion of the returned questionnaire 

reflected that status. All completed entity questionnaires were submitted 

through the study coordinator to us. 

We reviewed the responses to our questionnaire for inconsistencies, 

missing data, and inaccuracies but did not independently verify the 

reliability of the data that was reported by the seven departments. 

We included only those PSA campaigns that were in progress between 

fiscal year 2003 and the first two quarters of fiscal year 2005, the period of 

our review. 

 We excluded from our review any PSA campaigns that consisted solely of paid 

advertisements, as these were inconsistent with the guidelines we established for 

identifying PSA campaigns, though some campaigns in our analysis involved a combination 

of free and paid placement through the media. 

Page 6 GAO-06-304 Public Service Announcement 

3
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal Appendix II: PSA Campaign Activity and Year 2003–March 31, 2005

Obligations: Department of Commerce, 

Fiscal Year 2003–March 31, 2005 

Table 1: Summary of the Number of and Obligations for PSA Campaigns: Department of Commerce 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $300,760 $363,653 $41,000 $705,413 

10 Internalb

 $155,620 $106,521 $22,303 $286,444 

Total $456,380 $466,174 $63,303 $985,857 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 2: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of Commerce 

Campaign #1 

Special Census. 

Purpose 

To promote awareness in local communities that a Special Census was taking place in the community, and that locally hired Census 

Bureau enumerators would be coming door-to-door to take the census. 

Target audience(s) 

Public at large. 

Media used 

Television and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $5,000 0 $5,000 

Internalb 0 $5,250 0 $5,250 

Total 0 $10,250 0 $10,250 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Page 7 GAO-06-304 Public Service Announcement 
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal 

Year 2003–March 31, 2005 

Campaign #2 

Daily Radio Features (English and Spanish). 

Purpose 

To provide radio stations with prerecorded factoids and statistical information from Census Bureau data that would remind listening 

audiences of the importance of statistical information in their daily lives. 

Target audience(s) 

The radio listening public at large, especially audience of small local radio stations primarily in rural areas of the United States. 

Media used 

Radio and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $82,900 $85,150 $41,000 $209,050 

Internalb $44,605 $44,605 $22,303 $111,513 

Total $127,505 $129,755 $63,303 $320,563 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Campaign #3 

2002 Economic Census. 

Purpose 

To alert business owners about the 2002 Economic Census and to encourage complete and timely return of 2002 Economic Census 

forms. 

Target audience(s) 

Owners of companies, whether large or small, in every industry. 

Media used 

Radio and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $14,670 0 0 $14,670 

Internalb $8,518 0 0 $8,518 

Total $23,188 0 0 $23,188 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Page 8 GAO-06-304 Public Service Announcement 
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal 

Year 2003–March 31, 2005 

Campaign #4 

ACS Data Release Broadcast Feeds. 

Purpose 

To provide national, state, and local data and statistical information via television news feature packages, sound bites, graphics, and 

radio tours in English and Spanish and to return statistical information from the American Community Survey (ACS). 

Target audience(s) 

Public at large. 

Media used 

Radio, television, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $73,959 $5,000 0 $78,959 

Internalb $35,332 $3,000 0 $38,332 

Total $109,291 $8,000 0 $117,291 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Campaign #5 

Personal Locator Beacons Outdoors Adventure Safety Awareness Campaign. 

Purpose 

To promote the use of Personal Locator Beacons (PLBs) in the United States, to increase public safety awareness of outdoor 

adventurers, and to raise the interest in and the use of PLBs as a safety measure to be included in outdoors activities. 

Target audience(s) 

Public at large. 

Media used 

Television, brochures and posters for general and trade show distribution. 

Obligations 

Service provider 2003 2004 2005 Total 

External $18,335 0 0 $18,335 

Internalb 0 0 0 0 

Total $18,335 0 0 $18,335 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

Yes Yes DKg Yes 

Page 9 GAO-06-304 Public Service Announcement 
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal 

Year 2003–March 31, 2005 

Campaign #6 

National Weather Service Rip Current Safety. 

Purpose 

To raise public awareness of the hazards of rip currents, how to escape them and survive, and to increase public safety and save lives. 

Target audience(s) 

Public at large and recreational swimmers. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb 0 $10,000 0 $10,000 

Total 0 $10,000 0 $10,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

Yes Yes DKg Yes 

Campaign #7 

National Weather Service Lightning Awareness Campaign. 

Purpose 

To raise public awareness of the hazards of lightning, how to be prepared in order to remain safe, and to increase public safety and 

save lives. 

Target audience(s) 

Public at large. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $4,000 0 0 $4,000 

Total $4,000 0 0 $4,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Page 10 GAO-06-304 Public Service Announcement 
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal 

Year 2003–March 31, 2005 

Campaign #8 

Northwestern Hawaiian Islands National Marine Sanctuary. 

Purpose 

To inform public of proposal to designate the Northwestern Hawaiian Islands as a national marine sanctuary; to inform the public of 

opportunities to participate in the designation process; and to motivate broad, informed public participation in the sanctuary designation 

process. 

Target audience(s) 

Public at large. 

Media used 

Radio, television, and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $99,995 0 $99,995 

Internalb 0 0 0 0 

Total 0 $99,995 0 $99,995 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Campaign #9 

NOAA Hurricane Hunter Aircraft. 

Purpose 

To inform citizens of hurricane monitoring by NOAA Hurricane Hunter Aircraft and supporting operations, and how those programs 

assist in developing and improving NOAA hurricane forecasting capabilities; and to increase and encourage hurricane awareness by 

the general public, with special emphasis on recognizing the importance of emergency warning based on forecasting programs. 

Target audience(s) 

Public at large. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $7,800 0 $7,800 

Internalb 0 0 0 0 

Total 0 $7,800 0 $7,800 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported 

in GPRAe 

Results reported 

in otherf 

Yes Yes DKg Yes 

Page 11 GAO-06-304 Public Service Announcement 
Appendix II: PSA Campaign Activity and 

Obligations: Department of Commerce, Fiscal 

Year 2003–March 31, 2005 

Campaign #10 

Census Bureau Thematic News Release Broadcast Feeds. 

Purpose 

To provide national, state and local data and statistical information via television news feature packages, soundbites, graphics, and 

radio tours in English and Spanish; and to provide data and statistical information about timely topics to the public at large. 

Target audience(s) 

The public at large. 

Media used 

Radio, television, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $110,896 $160,708 0 $271,604 

Internalb $63,165 $39,666 0 $102,831 

Total $174,061 $200,374 0 $374,435 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported

 in GPRAe 

Results reported 

in otherf 

No 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success 

d

Evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK = “Don’t Know”: Respondent indicated that the answer to the question was unknown. 

Page 12 GAO-06-304 Public Service Announcement 
Appendix III: PSA Campaign Activity and 

Obligations: Department of Defense, Fiscal Appendix III: PSA Campaign Activity and Year 2003–March 31, 2005

Obligations: Department of Defense, Fiscal 

Year 2003–March 31, 2005 

Table 3: Summary of the Number of and Obligations for PSA Campaigns: Department of Defense 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $14,628,500 $7,649,998 $13,348,856 $35,627,354 

5 Internalb

 $428,611 $433,443 $296,147 $1,158,201 

Total $15,057,111 $8,083,441 $13,645,003 $36,785,555 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 4: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of Defense 

Campaign #1 

Operation Graduation. 

Purpose 

To raise awareness about the importance of staying in school and graduating from high school. 

Target audience(s) 

High school and middle school students, and parents of school-age students. 

Media used 

Radio, television, newspaper, outdoor billboards, Internet, mall tour, card game, video newsreels. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $1,500,000h $1,500,000h $750,000h $3,750,000 

Internalb 0 0 0 0 

Total $1,500,000 $1,500,000 $750,000 $3,750,000 

Campaign was evaluated for successc Campaign 

showed success d 

Results reported 

in GPRAe 

Results reported 

in otherf 

Yes Yes DKg DKg 

Page 13 GAO-06-304 Public Service Announcement 
Appendix III: PSA Campaign Activity and 

Obligations: Department of Defense, Fiscal 

Year 2003–March 31, 2005 

Campaign #2 

Your Partner in Education. 

Purpose 

To be an inspiration to America’s youth to continue with their education plans, to encourage America’s youth to stay in school and 

graduate, not to give up on their life goals, and to consider the Air Force when making decisions about their future. 

Target audience(s) 

All young people (ages 16-24) and influencers (parents and teachers, among others). 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $205,000 $212,550 $106,200 $523,750 

Internalb 0 0 0 0 

Total $205,000 $212,550 $106,200 $523,750 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported 

in GPRAe 

Results reported

 in otherf 

No 

Campaign #3 

Freedom. 

Purpose 

To raise general awareness of and instill pride in the Navy. 

Target audience(s) 

Public-at-large. 

Media used 

Radio, television, magazine, newspaper, and outdoor billboards. 

Obligations 

Service Provider 2003 2004 2005 Total 

Externala $149,000 $119,000 $32,000 $300,000 

Internalb $128,611 $133,443 $146,147 $408,201 

Total $277,611 $252,443 $178,147 $708,201 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported 

in GPRAe 

Results reported 

in otherf 

No 

Page 14 GAO-06-304 Public Service Announcement 
Appendix III: PSA Campaign Activity and 

Obligations: Department of Defense, Fiscal 

Year 2003–March 31, 2005 

Campaign #4 

America Supports You: Our Military Men and Women. 

Purpose 

To sustain and strengthen the morale of our Armed Forces by communicating the broad support of their fellow citizens for them and 

their families, especially military members serving far from home and in harm’s way; to encourage Americans nationwide to show their 

support for our service members and their families. 

Target audience(s) 

Service members and their families at home and abroad, and citizens in all sectors and all ages nationwide. 

Media used 

Radio, magazines, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 

0 0 $338,014 $338,014 

Internalb 

0 0 0 0 

Total 0 0 $338,014 $338,014 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported 

in GPRAe 

Results reported 

in otherf 

NA NA NA NA 

Campaign #5 

Today’s Military: See It for What It Really Is. 

Purpose 

To inform and educate adult influencers (parents, coaches, teachers, and guidance counselors) about the value of military service and 

to increase the likelihood that they will recommend military service for the youth in their lives. 

Target audience(s) 

Adult influencers of youth, such as parents, coaches, teachers, and guidance counselors. 

Media used 

Television, magazines, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $12,774,500 $5,818,448 $12,122,642 $30,715,590 

Internalb $300,000 $300,000 $150,000 $750,000 

Total $13,074,500 $6,118,448 $12,272,642 $31,465,590 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported 

in GPRAe 

Results Reported 

in otherf 

Yes Yes Yes No 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success. 

Page 15 GAO-06-304 Public Service Announcement 
Appendix III: PSA Campaign Activity and 

Obligations: Department of Defense, Fiscal 

Year 2003–March 31, 2005 

d

Department evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK = “Don’t Know”, Respondent indicated that the answer to the question was unknown. 

h

This figure is an estimate provided by department officials. 

Page 16 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, Appendix IV: PSA Campaign Activity: Fiscal Year 2003–March 31, 2005

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Table 5: Summary of the Number of and Obligations for PSA Campaigns: Department of Health and Human Services 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $8,086,786 $13,832,300 $6,211,205 $28,130,291 

64 Internalb

 $1,603,212 $1,552,212 $1,463,450 $4,618,874 

Total $9,689,998 $15,384,512 $7,674,655 $32,749,165 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 6: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of Health and Human Services 

Campaign #1 

The Campaign to Rescue and Restore Victims of Human Trafficking. 

Purpose 

To inform victims of human trafficking (a form of modern-day slavery) and others about the protections, benefits, and services 

available to such persons under the Trafficking Victims Protection Act of 2000. 

Target audience(s) 

“Intermediaries” (those who are most likely to encounter a trafficking victim and whom they are most likely to trust). 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $10,000h $10,000 0 $20,000 

Internalb $750 $750 $750 $2,250 

Total $10,750 $10,750 $750 $22,250 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg Yes 

Page 17 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #2 

Aspirin Therapy for Reducing Your Risk of Cardiovascular Events. 

Purpose 

To educate consumers that aspirin therapy for cardiovascular benefits is a regimen to be prescribed by a health care professional and 

that consumers should not self-medicate as a result of misdirected advertising. 

Target audience(s) 

All Americans, especially caregivers. 

Media used 

Magazine, Internet and leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $3,800 0 0 $3,800 

Internalb $2,600 0 0 $2,600 

Total $6,400 0 0 $6,400 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #3 

Medicines and Driving. 

Purpose 

To make consumers aware of the importance of reading the label on medicine to learn that the medicine’s side effects may affect 

driving safely. 

Target audience(s) 

Drivers. 

Media used 

Magazines, Internet, and leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $1,200 0 0 $1,200 

Total $1,200 0 0 $1,200 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 18 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #4 

Counterfeit Medicine. 

Purpose 

To inform consumers that medicine can be counterfeited, what the risks are, how to buy safely to avoid purchasing counterfeit drugs, 

how to report if you suspect you have received a counterfeit drug, and to encourage Americans to buy from reputable sources, such 

as U.S. state-licensed pharmacies. 

Target audience(s) 

Public at large and anyone who purchases drugs for others. 

Media used 

Magazine, newspaper, Internet, and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $2,800 0 0 $2,800 

Internalb $2,300 0 0 $2,300 

Total $5,100 0 0 $5,100 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign name #5 

Please Care Enough. 

Purpose 

To educate women about the safe use of medicines and supplements before, during, and after pregnancy, and to reduce the 

incidence of adverse events related to the use of medicine and supplements by women. 

Target audience(s) 

Women of child-bearing age. 

Media used 

Radio, television, magazine, and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $75 $75 

Internalb $1,000 0 $25 $1,025 

Total $1,000 0 $100 $1,100 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 19 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #6 

Long-Term Care Awareness Campaign. 

Purpose 

To raise awareness about the cost and options for long-term care for future and present Medicare beneficiaries, including awareness 

about what long-term care services Medicare does and does not cover, and to provide information about how to plan for long-term 

care. 

Target audience(s) 

Future and present Medicare beneficiaries. 

Media used 

Radio, television, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

External 0 $550,000 0 $550,000 

Internal 0 0 0 0 

Total 0 $550,000 0 $550,000 

Campaign was evaluated for success Campaign showed 

success 

Results rfported in 

GPRAe 

Results reported in 

otherf 

Yes DKg 

Campaign #7 

Head Start-For Your Children, Our Future (In Spanish). 

Purpose 

To increase Hispanic community knowledge about the Head Start Program by providing information on program eligibility 

requirements and benefits, to encourage Hispanics to participate in Head Start by telling them about the benefits of the program for 

their entire family. 

Target audience(s) 

Non-English-speaking Hispanics and immigrant Hispanics. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $183,890 0 $183,890 

Internalb 0 0 0 0 

Total 0 $183,890 0 $183,890 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes Yes Yes 

Page 20 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #8 

AdoptUsKids Spanish-language campaign. 

Purpose 

To improve the awareness that children in the foster care system need permanent homes, and to increase the number of children in 

the foster care system that are adopted. 

Target audience(s) 

Spanish-speaking Americans. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, and bus shelter and transit cards. 

Obligations 

Service provider 2003 2004 2005 Total 

External 0 0 $278,318 $278,318 

Internal 0 0 0 0 

Total 0 0 $278,318 $278,318 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes Yes Yes 

Campaign #9 

AdoptUsKids campaign. 

Purpose 

To improve the awareness that children in the foster care system need permanent homes, and to increase the number of children in 

the foster care system who are adopted. 

Target audience(s) 

Public at large. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $806,651 $782,630 $753,978 $2,343,259 

Internalb 0 0 0 0 

Total $806,651 $782,630 $753,978 $2,343,259 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes Yes Yes 

Page 21 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #10 

Ensuring Safe Use of Medicine-Risk Management Campaign 

Purpose 

To decrease harm to U.S public by decreasing medical error by advising consumers that all medicines have risks, and that they 

should weigh the benefits and risks of using medicine, use medicines correctly, and read the labels and follow directions. 

Target audience(s) 

Public-at-large; anyone who purchase or uses over the counter or prescription medicine. 

Media used 

Magazine, newspaper, outdoor billboard, Internet and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $4,000 0 $1,800 $5,800 

Total $4,000 0 $1,800 $5,800 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results eported in 

otherf 

No 

Campaign #11 

National Family Caregiver Support Program 

Purpose 

To educate the public on the new National Family Caregiver Support Program (NFCSP) and the services authorized under it, to get 

caregivers to use the new program. 

Target audience(s) 

Older people, their caregivers, and professionals who serve the elderly. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $247,955 0 0 $247,955 

Internalb 0 0 0 0 

Total $247,955 0 0 $247,955 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 22 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #12 

Spanish-language Childhood Immunization. 

Purpose 

To address disparities in immunization coverage by developing, producing, testing, and distributing culturally relevant and languageappropriate immunization messages and media products targeted to Spanish-speaking and English-speaking Hispanics. 

Target audience(s) 

Members of the Hispanic community: parents, grandparents, guardians of children aged 2 years and younger, future parents and 

family members, providers of health care to children, and general audiences. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, posters, brochures, and calendars. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $500,000 $500,000 $500,000 $1,500,000 

Internalb $25,000 $25,000 $25,000 $75,000 

Total $525,000 $525,000 $525,000 $1,575,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No DKg Yes 

Campaign #13 

Carbon Monoxide Poisoning Prevention. 

Purpose 

To raise awareness about how to prevent carbon monoxide poisoning during a power outage. 

Target audience(s) 

English and Spanish speakers in the U.S. public. Efforts were focused on hurricane-stricken areas, but the messages are applicable 

for any emergency involving a power outage. 

Media used 

Radio, Internet, and in-store announcements. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb 0 $1,600 $550 $2,150 

Total 0 $1,600 $550 $2,150 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 23 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #14 

Buying Medicine from Outside the United States. 

Purpose 

To inform consumers that drugs bought from sources outside the United States have risks, what the risks are, and how to purchase 

safely to avoid harm, and to encourage Americans to buy from reputable sources, such as U.S. state-licensed pharmacies. 

Target audience(s) 

Public at large, particularly those who purchase drugs for themselves or for others. 

Media used 

Magazine, newspaper, billboard, Internet and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $3,200 $2,700 $3,400 $9,300 

Internalb $3,000 $5,500 $2,800 $11,300 

Total $6,200 $8,200 $6,200 $20,600 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #15 

Warren Landfill. 

Purpose 

To increase public awareness regarding community exposure to hydrogen sulfide, to ensure public awareness of the danger of 

hydrogen sulfide, and to provide information on protective measures against exposure. 

Target audience(s) 

Residents of Warren, Ohio, living near the Warren landfill. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb 0 $600 0 $600 

Total 0 $600 0 $600 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Page 24 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #16 

Do the Right Dose. 

Purpose 

To raise awareness of how the legitimate use of prescription pain relievers can turn into misuse or abuse if directions are not fully 

understood and followed, and to encourage older adults to take prescription pain relievers as directed and, if a problem should 

develop, to contact their physician or 1-800-662-HELP. 

Target audience(s) 

Older adults. 

Media used 

Radio, television, magazine, newspaper, Internet, and posters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $20,000 0 $20,000 

Internalb 0 $2,000 $2,000 $4,000 

Total 0 $22,000 $2,000 $24,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #17 

Alaska-Heart Disease and Stroke Prevention. 

Purpose 

To encourage the public (especially women) to recognize the signs and symptoms of heart attack and to educate the public about 

controlling blood pressure. 

Target audience(s) 

Women, with a special focus on women in rural regions, people with high blood pressure and the professionals and laypeople that 

care for them, and Native Alaskans. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $31,500i $31,500 

Internalb 0 0 0 0 

Total 0 0 $31,500 $31,500 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Page 25 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #18 

American Heart Month. 

Purpose 

To provide education on heart attack warning signs and symptoms and the importance of calling 911. 

Target audience(s) 

General population but African-Americans and women in particular. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $32,500i 0 $32,500 

Internalb 0 0 0 0 

Total 0 $32,500 0 $32,500 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #19 

American Stroke Month. 

Purpose 

To provide education on stroke warning signs and symptoms and the importance of calling 911. 

Target audience(s) 

General population and African-Americans and women in particular. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $42,520 0 $42,520 

Internalb 0 0 0 0 

Total 0 $42,520 0 $42,520 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Page 26 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #20 

Hypertension Awareness. 

Purpose 

To educate the public about hypertension prevention and management in preventing heart disease and stroke. 

Target audience(s) 

General population and African-Americans and women in particular. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $60,000i 0 $60,000 

Internalb 0 0 0 0 

Total 0 $60,000 0 $60,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #21 

Obesity Prevention and Management. 

Purpose 

To provide education on obesity prevention and management. 

Target audience(s) 

General population. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $8,833i 0 $8,833 

Internalb 0 0 0 0 

Total 0 $8,833 0 $8,833 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Page 27 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #22 

Physical Activity: The Arthritis Pain Reliever.[1] 

Purpose 

To raise awareness of physical activity as a way to manage arthritis pain and increase function, to increase understanding of how to 

use physical activity to ease arthritis symptoms and prevent further disability, to enhance the confidence of persons with arthritis that 

they can be physically active, and to increase physical activity. 

Target audience(s) 

African-Americans or Caucasians aged 45 to 60, with a high school education or less and whose income is less than $35,000 a year. 

Media used 

Radio, newspaper, point-of-encounter brochures, and posters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $134,000 $12,000 0 $146,000 

Internalb $52,000 $26,000 $11,000 $89,000 

Total $186,000 $38,000 $11,000 $235,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #23 

Physical Activity: The Arthritis Pain Reliever.[2] 

Purpose 

To raise awareness of physical activity as a way to manage arthritis pain and increase function, to increase understanding of how to 

use physical activity to ease arthritis symptoms and prevent further disability, to enhance the confidence of persons with arthritis that 

they can be physically active, and to increase physical activity. 

Target audience(s) 

Spanish-speaking people of Hispanic origin who have arthritis and have incomes under $35,000 per year, have less than a high 

school education, and whose arthritis threatens to affect valued life roles. 

Media used 

Radio, newspaper, point-of-encounter brochures, and posters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $346,000 $402,000 0 $748,000 

Internalb $34,000 $40,000 $20,000 $94,000 

Total $380,000 $442,000 $20,000 $842,000 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 28 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #24 

“CDC Director,” “Spaceman,” and “Faces” Theme: Influenza Vaccination. 

Purpose 

To increase awareness of the shortage of influenza vaccine in the United States in fall 2004, and to encourage persons at high risk for 

getting the flu to seek immunization, and to explain who should get shots during a year when prioritization is necessary. 

Target audience(s) 

Persons at high risk for contracting influenza. 

Media used 

Radio, television, billboards, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $542,567 0 $542,567 

Internalb 0 0 0 0 

Total 0 $542,567 0 $542,567 

Campaign was evaluated for success Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

DKg 

Campaign #25 

Florida-Heart Disease and Stroke Prevention. 

Purpose 

To conduct awareness campaigns about the signs and symptoms of heart attack and stroke, and the importance of calling 911. 

Target audience(s) 

Adults, especially women, and different population groups within the county. 

Media used 

Radio, newspaper, brochures, and posters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $260,000 0 $260,000 

Internalb 0 0 0 0 

Total 0 $260,000 0 $260,000 

Campaign was evaluated for success Campaign showed 

success 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes DKg No No 

Page 29 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #26 

Stauffer Chemical Company Health Study. 

Purpose 

To encourage former workers of the Stauffer Chemical plant to receive free health screening as part of participation in a health study 

to determine chemical exposure. 

Target audience(s) 

Former employees of the Tarpon Springs, Florida, Stauffer chemical plant. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $2,500 0 $2,500 

Internalb 0 $500 0 $500 

Total 0 $3,000 0 $3,000 

Campaign was evaluated for successa Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Campaign #27 

Kentucky-Stroke Prevention. 

Purpose 

To increase awareness about signs and symptoms of stroke and the urgent need to call 911 upon recognizing these symptoms. 

Target audience(s) 

Louisville demographic market area. 

Media used 

Television, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $64,618 $64,618 

Internalb 0 0 0 0 

Total 0 0 $64,618 $64,618 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 30 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #28 

North Carolina—Relationship between High Blood Pressure and Stroke. 

Purpose 

To encourage people to take charge of controlling their blood pressure, to be aware of the relationship between high blood pressure 

and stroke, and to recognize the signs and symptoms of stroke. 

Target audience(s) 

Adults 35-65, African-Americans, and high-risk communities. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $250,000i $250,000 

Internalb 0 0 0 0 

Total 0 0 $250,000 $250,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #29 

Screen for Life: National Colorectal Cancer Action Campaign. 

Purpose 

To increase screening rates and save lives among Americans aged 50 or older. 

Target audience(s) 

Men and women aged 50 years or older, including English and Spanish speakers and African-Americans. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $656,500 0 $1,175,000 $1,831,500 

Internalb 0 0 0 0 

Total $656,500 0 $1,175,000 $1,831,500 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Page 31 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #30 

Steps to a Healthier Austin, Texas. 

Purpose 

To increase public awareness of Steps to a Healthier Austin Initiative, Walk-Texas-Active Austin Program. 

Target audience(s) 

African-Americans, Hispanic-Americans, women, and the general population. 

Media used 

Radio, newspaper, and billboard. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $106,267j 0 $106,267 

Internalb 0 0 0 0 

Total 0 $106,267 0 $106,267 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Campaign #31 

Steps to a Healthier Washington. 

Purpose 

To increase diabetes prevention awareness. 

Target audience(s) 

Those at risk of diabetes in Clark County, particularly older adults and those with low incomes and low levels of literacy, also women 

aged 24 to 44 and parents of children up to 18 in Chelan, Douglas, and Okanogan counties. 

Media used 

Radio and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $75,000j 0 $75,000 

Internalb 0 0 0 0 

Total 0 $75,000 0 $75,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Page 32 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #32 

Utah-Heart Disease and Stroke Prevention. 

Purpose 

To educate the Utah public about stroke signs and symptoms of stroke. 

Target audience(s) 

Utah residents over 40. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $25,000 0 $25,000 

Internalb 0 0 0 0 

Total 0 $25,000 0 $25,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #33 

As You Age. 

Purpose 

To educate older adults about the inherent dangers of prescription medication misuse, including mixing certain medications and 

alcohol. 

Target audience(s) 

Older adults (age 65 or older) and caregivers of older adults. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $55,000 0 0 $55,000 

Internalb $9,440 $4,000 0 $13,440 

Total $64,440 $4,000 0 $68,440 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 33 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #34 

Generic Drug Education Program. 

Purpose 

To educate and inform users that generic drug products are safe and effective; to educate the public about generic drug efficacy, 

quality, and safety; and to reduce the fears associated with deciding to use generic drugs. 

Target audience(s) 

Users of prescription drug products. 

Media used 

Radio, magazine, newspaper, billboard, Internet, movie theater ads, pharmacy leaflets, and bus and subway ads. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $101,000 $276,500 $275,475 $652,975 

Internalb $20,000 $34,197 $124,525 $178,722 

Total $121,000 $310,697 $400,000 $831,697 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #35 

National Youth Violence Awareness Game Night. 

Purpose 

To promote adolescent health and engender a culture of prevention and heightened sense of health, to continue to raise awareness of 

youth violence prevention programs and services, and to continue efforts to reduce youth violence in U.S. communities. 

Target audience(s) 

Youth ages 8-16. 

Media used 

Radio, television, Internet, and arena televisions. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $20,000 $20,000 

Internalb 0 0 0 0 

Total 0 0 $20,000 $20,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes DKg 

Page 34 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #36 

Over-the-Counter Pain and Fever Relievers. 

Purpose 

To educate consumers about the implications of using medicines without following the label directions or the advice of a health care 

professional, to make consumers aware that the use of over-the-counter pain- and fever-reducing medicines is serious, and to 

encourage consumers to read labels and use medicines as directed. 

Target audience(s) 

All Americans, especially caregivers. 

Media used 

Magazine, newspaper, Internet, and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $20,000 $7,700 0 $27,700 

Internalb $4,500 $3,000 0 $7,500 

Total $24,500 $10,700 0 $35,200 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #37 

Caring for Loved Ones with Alzheimer’s Disease. 

Purpose 

To reach out to caregivers of people with Alzheimer’s disease (AD) and others who have questions or are seeking information about 

the disease to let them know that reliable, practical information is available free; to create awareness of the National Institute on 

Aging’s home safety brochure, Caregiver Guide, and the publication Alzheimer’s Disease: Unraveling the Mystery; and to let people 

know how to order free copies of these materials. 

Target audience(s) 

Family members who provide in-home care to people with AD, the public, people with early-stage AD, family members, and friends. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $86,374 0 0 $86,374 

Internalb 0 0 0 0 

Total $86,374 0 0 $86,374 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 35 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #38 

Fitness for Life. 

Purpose 

To encourage older adults to call the National Institute on Aging’s toll-free information center to obtain a copy of A Guide from the 

National Institute on Aging. 

Target audience(s) 

Adults over the age of 50. 

Media used 

Displays on buses and at Metrorail stations. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $20,229 $19,370 0 $39,599 

Internalb 0 0 0 0 

Total $20,229 $19,370 0 $39,599 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #39 

Prevention of Underage Drinking. 

Purpose 

To prevent underage drinking and its associated problems, to provide teens with a positive message about not using alcohol, and to 

encourage parents to talk with children about underage drinking. 

Target audience(s) 

Youth ages 11 to 14 and parents. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $307,994 $144,432 $48,888 $501,314 

Internalb 0 0 0 0 

Total $307,994 $144,432 $48,888 $501,314 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 36 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #40 

Babies Sleep Safest on Their Backs/Safe Sleep for Your Baby. 

Purpose 

To increase the number of African-American parents and caregivers who place their babies on their backs to sleep, to reduce the 

disparity in back sleeping between white and black infants, and ultimately to reduce the risk of sudden infant death syndrome. 

Target audience(s) 

African-American parents and caregivers who can influence a baby’s sleeping position. 

Media used 

Radio, magazine, and bus and subway station ads. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $61,690 $24,805 $86,495 

Internalb 0 $20,000 $15,000 $35,000 

Total 0 $81,690 $39,805 $121,495 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #41 

Jack and Jill. 

Purpose 

To highlight the connection between drug abuse and human immunodeficiency virus (HIV) and to educate Americans that drug abuse 

can increase the risk of contracting HIV. 

Target audience(s) 

Primary: young adults 18-24, including African-American and Hispanic populations; secondary: teens 15-18. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $35,000 0 0 $35,000 

Internalb 0 0 0 0 

Total $35,000 0 0 $35,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Page 37 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #42 

Game Plan. 

Purpose 

To convey the dangers of abusing steroids; to encourage Americans not to use anabolic steroids to enhance their performance or 

appearance. 

Target audience(s) 

Youth aged 13-18 and their caregivers. 

Media used 

Television, magazine, newspaper, Internet, and free posters sent to schools and other organizations. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $35,000 0 0 $35,000 

Internalb 0 0 0 0 

Total $35,000 0 0 $35,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #43 

“Paremos el VIH, Empieza Tu” Theme: HIV Testing. 

Purpose 

To bring awareness of the human immunodeficiency virus (HIV) epidemic in the United States to the large and growing Hispanic 

population and let them know about the availability of testing, treatment, and care; to encourage Latinos at risk for HIV to seek testing, 

counseling, and treatment, if necessary. 

Target audience(s) 

Latino men and women ages 18-54. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $270,000 $29,000 $299,000 

Internalb 0 0 0 0 

Total 0 $270,000 $29,000 $299,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 38 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #44 

Como su ojos. 

Purpose 

To increase awareness of the importance of dilated eye exams for Hispanics with diabetes. 

Target audience(s) 

Hispanics with diabetes and their families and friends. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $60,680 0 $60,680 

Internalb 0 0 0 0 

Total 0 $60,680 0 $60,680 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Campaign #45 

Choose Respect. 

Purpose 

To prevent dating abuse; to reinforce the social norms among adolescents that any form of violence between males and females– 

whether physical or verbal–is inappropriate or unacceptable. 

Target audience(s) 

Youth ages 11 to 14. 

Media used 

Radio, television, Internet, brochures, and movie theater ads. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $840,322 $807,533 $1,000,000 $2,647,855 

Total $840,322 $807,533 $1,000,000 $2,647,855 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported 

in otherf 

Yes DKg 

Page 39 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #46 

Take a Stand. Lend a Hand. Stop Bullying Now! 

Purpose 

To improve the health of America’s “tween” population (ages 9-13 years), to raise awareness about bullying, to prevent and reduce 

bullying behaviors, to identify interventions for tweens and those who influence them, and to foster and enhance linkages among 

partners. 

Target audience(s) 

Public at large, parents, children (9-13), health educators, school counselors, resource officers, mental health professionals, and faithbased leaders. 

Media used 

Radio, television, magazine, and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $1,488,703 0 $1,488,703 

Internalb 0 $126,132 0 $126,132 

Total 0 $1,614,835 0 $1,614,835 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #47 

The Heart Truth Campaign. 

Purpose 

To increase awareness that heart disease is the number-one killer of women, particularly women of color; to increase awareness of 

the risk factors that can lead to heart disease, disability, and death; and to encourage women to talk with their doctors. 

Target audience(s) 

Women, ages 40 to 60. 

Media used 

Radio, television, magazine, Internet, airport dioramas, and Metro station billboard ads. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $996,000 $1,783,000 $1,438,000 $4,217,000 

Internalb $280,000 $178,000 $122,000 $580,000 

Total $1,276,000 $1,961,000 $1,560,000 $4,797,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Page 40 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #48 

Get Smart: Know When Antibiotics Work. 

Purpose 

To educate consumers and health-care providers about the importance of the use of antibiotics and to reduce the incidence of 

antibiotic resistance. 

Target audience(s) 

Public at large and health care providers. 

Media used 

Radio, television, magazine, newspaper, and billboard. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $46,000 0 $15,000 $61,000 

Internalb $7,500 $3,000 $1,000 $11,500 

Total $53,500 $3,000 $16,000 $72,500 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

DKg 

Campaign #49 

Be Smart about Your Heart. Control the ABCs of Diabetes. 

Purpose 

To increase the awareness among people with diabetes and health care providers that heart disease is a major complication and the 

leading cause of premature death for people with diabetes, and to encourage health care providers to help their patients control their 

diabetes. 

Target audience(s) 

People with diabetes and the people who support them, African-Americans, Hispanics, American Indians and Alaskan Natives, Asian 

Americans and Pacific Islanders, and health care providers. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $175,000 $20,000 $55,000 $250,000 

Internalb 0 0 0 0 

Total $175,000 $20,000 $55,000 $250,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes DKg 

Page 41 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #50 

Reading the Over-the-Counter Medicine Label. 

Purpose 

To ensure consumers understand how to use their medicines, what’s in their medicines, and the side effects of their medicine; to 

educate consumers about the new over-the-counter drug facts label; and to encourage consumers to read medicine labels. 

Target audience(s) 

All Americans, especially caregivers. 

Media used 

Radio, magazine, newspaper, Internet, movie theater slides, Metrorail, and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $24,500 $7,800 0 $32,300 

Internalb $5,600 $3,200 $2,750 $11,550 

Total $30,100 $11,000 $2,750 $43,850 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #51 

Buying Medicine and Medical Products Over the Internet. 

Purpose 

To inform consumers that buying drugs over the Internet has risks, what the risks are, how to avoid the risks, and how to report 

Internet sites that are selling drugs; to encourage Americans, if they buy drugs online, to buy from reputable sources, such as 

U.S.state-licensed pharmacies. 

Target audience(s) 

Public at large, especially those who purchase drugs for themselves or for others. 

Media used 

Magazine, newspaper, Internet, and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $15,000 $9,000 $3,600 $27,600 

Internalb $4,000 $3,200 $3,000 $10,200 

Total $19,000 $12,200 $6,600 $37,800 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 42 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #52 

Small Steps, Big Rewards. Prevent Type 2 Diabetes. 

Purpose 

To help translate and promote the findings from the Diabetes Prevention Program trial that showed people at high risk for type 2 

diabetes can prevent or delay the disease by losing a modest amount of weight through increased physical activity, to help people at 

risk for type 2 diabetes become aware of and take steps to prevent or delay the disease and its complications, and to educate health 

care providers about how to help their patients make life style changes to prevent or delay type 2 diabetes. 

Target audience(s) 

People at risk for type 2 diabetes, including African-Americans, Hispanics, American Indian and Alaskan Natives, Asian Americans 

and Pacific Islanders, older adults, and health care providers. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $390,000 $320,000 $115,000 $825,000 

Internalb 0 0 0 0 

Total $390,000 $320,000 $115,000 $825,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes DKg 

Campaign #53 

Your Environment IS Your Health. 

Purpose 

To raise awareness of environmental hazards around the home and to provide suggestions for avoiding these types of 

exposures—especially for young children. 

Target audience(s) 

English- and Spanish-speaking parents, child care providers, and children. 

Media used 

Radio, television, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $39,000 0 0 $39,000 

Internalb 0 0 0 0 

Total $39,000 0 0 $39,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 43 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #54 

Real Men Real Depression. 

Purpose 

To raise awareness in men across the country that men get depression and that depression is a real and treatable illness, and to 

enable Americans to better identify the signs and symptoms of depression. 

Target audience(s) 

American men (English- and Spanish-speaking) who are experiencing or have experienced depression and their families and the 

public at large. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, bus side ads, and table tents. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $1,006,860 $754,920 $400,200 $2,161,980 

Internalb $67,000 $48,000 $62,000 $177,000 

Total $1,073,860 $802,920 $462,200 $2,338,980 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Campaign #55 

Know Stroke. Know the Signs. Act in Time. 

Purpose 

To increase public awareness of the symptoms of stroke and the need to take immediate action to get treatment, to get more 

Americans successfully treated for stroke, and to reduce disability and morbidity from stroke. 

Target audience(s) 

African-Americans and senior citizens. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $74,500 $20,500 $95,000 

Internalb 0 0 0 0 

Total 0 $74,500 $20,500 $95,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 44 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #56 

Closing the Health Gap. 

Purpose 

To improve the health of racial and ethnic minority populations by encouraging routine health screenings, linking people to health 

information and services, educating communities about healthy living and disease prevention, and mobilizing communities to plan 

local health activities. 

Target audience(s) 

African-Americans, Hispanics, American Indians and Alaska Natives, Asian Americans, and Pacific Islanders. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $1,208,700 $2,220,000 0 $3,428,700 

Internalb 0 0 0 0 

Total $1,208,700 $2,220,000 0 $3,428,700 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes Yes Yes 

Campaign #57 

National Breast-feeding Awareness Campaign. 

Purpose 

To increase breast-feeding rates in the United States; to encourage first-time parents to breast-feed their children exclusively for 6 

months by increasing their awareness of breast-feeding, and by increasing their awareness of the risks of not breast-feeding; to 

increase support of society for breast-feeding mothers so that it is normal, desirable, and achievable. 

Target audience(s) 

First-time mothers who would not normally breast-feed and their partners, especially low-income and African-American families and 

grandmothers of infants. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, and posters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $452,771 $727,364 $212,148 $1,392,283 

Internalb $204,000 $207,000 $46,250 $457,250 

Total $656,771 $934,364 $258,398 $1,849,533 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes Yes No 

Page 45 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #58 

National Public Health Campaigns: The Anti-Stigma Campaign and the National Underage Drinking Campaign. 

Purpose 

To delay the onset of underage drinking and reduce underage drinking by increasing communications between parent and youth 

concerning alcohol-related issues. 

Target audience(s) 

Parents and children. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $1,829,234j 0 $1,829,234 

Internalb 0 0 0 0 

Total 0 $1,829,234 0 $1,829,234 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #59 

National Association of State Mental Health Program Directors. 

Purpose 

To socially market and communicate technical assistance for the Community Mental Health Service for children and their families. 

Target audience(s) 

Children and their families. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $150,000 0 0 $150,000 

Internalb 0 0 0 0 

Total $150,000 0 0 $150,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 46 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #60 

Learn the Signs. Act Early. 

Purpose 

To encourage parents to research the various milestones their children should be reaching by visiting the Web site 

(www.cdc.gov/actearly) or calling a toll-free phone number. 

Target audience(s) 

Parents between the ages of 18 and 35 with young children, health care professionals, child care providers and early educators, as 

well as other individuals who play an important role in the lives of young children. 

Media used 

Radio, television, magazine, and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $358,000 $358,000 

Internalb 0 0 0 0 

Total 0 0 $358,000 $358,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #61 

Educating the Hispanic Community about Listeria. 

Purpose 

To educate the Hispanic community about the risk of eating cheese made with unpasteurized milk. 

Target audience(s) 

Hispanic population. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $68,000 0 $68,000 

Internalb 0 $3,000 0 $3,000 

Total 0 $71,000 0 $71,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Page 47 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #62: 

Promoting the appropriate use of antibiotics for upper respiratory infections. 

Purpose 

To address antibiotic resistance by encouraging the judicious use of antibiotics by the pubic. 

Target audience(s) 

Parents of young children, healthy adults, Spanish speakers. 

Media used 

Radio, television, magazine, newspaper, and billboard. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $188,000 $71,000 $10,000 $269,000 

Internalb $15,000 $10,000 $3,000 $28,000 

Total $203,000 $81,000 $13,000 $297,000 

Campaign was evaluated for successc Campaign showed Results reported in Results reported in 

success d GPRAe otherf 

No response provided to these questions 

Campaign #63: 

Misuse of Prescription Pain Relievers. 

Purpose 

To inform consumers of the risks of misusing or abusing prescription pain relievers, and to inform and educate young people of the 

dangers of nonmedical uses of pain relievers and the potential for abuse or misuse leading to addiction. 

Target audience(s) 

Fourteen- to 25- year-olds and the general public. 

Media used 

Radio, television, magazine, Internet, and pharmacy leaflets. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $23,452 0 $1,700 $25,152 

Internalb $20,000 0 $20,000 $40,000 

Total $43,452 0 $21,700 $65,152 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 48 GAO-06-304 Public Service Announcement 
Appendix IV: PSA Campaign Activity: 

Department of Health and Human Services, 

Fiscal Year 2003–March 31, 2005 

Campaign #64: 

Steps to a Healthier Florida – Hillsborough County. 

Purpose 

To create awareness about the Steps to a Healthier US Initiative, focusing on asthma, diabetes, obesity, tobacco use, nutrition, and 

physical activity; to create the awareness needed to ensure the success of Steps program initiatives. 

Target audience(s) 

African American community, Hispanic community; and all other residents of Hillsborough County, Florida. 

Media used 

Radio, television, outdoor billboard, Internet, and direct mail. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $127,000 $127,000 

Internalb 0 0 0 0 

Total 0 0 $127,000 $127,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success 

d

Department evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK=“Don’t Know”: Respondent indicated that the answer to the question was unknown. 

h

This figure is an estimate provided by department officials. 

i

Department officials indicated this figure was obligated for an unknown year between 2003 and 2005, 

inclusive. 

j

Department officials indicated this figure was obligated for all years, 2003 through 2005, inclusive. 

Page 49 GAO-06-304 Public Service Announcement 
Appendix V: PSA Campaign Activity:

Department of Homeland Security, Appendix V: PSA Campaign Activity: Fiscal Year 2003–March 31, 2005

Department of Homeland Security, 

Fiscal Year 2003–March 31, 2005 

Table 7: Summary of the Number of and Obligations for PSA Campaigns: Department of Homeland Security 

Number of reported Obligations incurred (in dollars) 


PSA campaigns Service provider 2003 2004 2005 Total


Externala $2,707,943 $6,242,204 $5,721,399 $14,671,546 

4 Internalb

 0 $350,000 $480,000 $830,000 

Total $2,707,943 $6,592,204 $6,201,399 $15,501,546 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 8: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of Homeland Security 

Campaign #1 

Welcome to the United States: A Guide for New Immigrants. 

Purpose 

To roll out a new guide intended to orient new permanent residents and to advertise the availability of the guide online and for 

purchase through the Government Printing Office. 

Target audience(s) 

New permanent residents. 

Media used 

Radio and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 $33,491 $33,491 

Internalb 0 0 0 0 

Total 0 0 $33,491 $33,491 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 50 GAO-06-304 Public Service Announcement 
Appendix V: PSA Campaign Activity: 

Department of Homeland Security, 

Fiscal Year 2003–March 31, 2005 

Campaign #2 

National Recreational Boating Safety Outreach Program. 

Purpose 

To promote national boating education, safety, and awareness, and to ensure our ports and local waterways meet the demand for a 

safe, secure environment. 

Target audience(s) 

Public participating in recreational boating activities. 

Media used 

Radio, television, magazine, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $207,943 $181,372 $280,723 $670,038 

Internalb 0 0 0 0 

Total $207,943 $181,372 $280,723 $670,038 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #3 

The Ready Campaign, including Listo America and Listo Negocios. 

Purpose 

To increase awareness about the importance of being prepared for emergencies, to motivate individuals to take basic preparedness 

steps, and to increase the level of basic preparedness across the nation. 

Target audience(s) 

The public at large, especially parents and families and small to medium-sized businesses. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, and Yellow Pages directories. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $3,440,832 $2,907,185 $6,348,017 

Internalb 0 $350,000g $480,000 $830,000 

Total 0 $3,790,832 $3,387,185 $7,078,017 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Page 51 GAO-06-304 Public Service Announcement 
Appendix V: PSA Campaign Activity: 

Department of Homeland Security, 

Fiscal Year 2003–March 31, 2005 

Campaign #4 

U.S. Coast Guard Military Recruiting. 

Purpose 

To recruit quality military personnel for the U.S. Coast Guard, to create awareness of opportunities, and to generate prospective leads 

for recruiters to achieve recruitment goals and mission. 

Target audience(s) 

Young people; typically recent high school graduates. 

Media used 

Radio, television, direct mail, and NASCAR. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $2,500,000 $2,620,000 $2,500,000 $7,620,000 

Internalb 0 0 0 0 

Total $2,500,000 $2,620,000 $2,500,000 $7,620,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success. 

d

Department evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

This figure is an estimate provided by department officials. 

Page 52 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 

Department of the Interior, Appendix VI: PSA Campaign Activity: 
 Fiscal Year 2003–March 31, 2005

Department of the Interior,


Fiscal Year 2003–March 31, 2005 


Table 9: Summary of the Number of and Obligations for PSA Campaigns: Department of the Interior 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $107,972 $155,759 $6,197 $269,928 

15 Internalb

 $76,357 $85,197 $58,208 $219,762 

Total $184,329 $240,956 $64,405 $489,690 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 10: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of the Interior 

Campaign #1 

National Wildlife Refuge System Centennial Alaska. 

Purpose 

To make Alaskans and Alaskan tourists aware of the Refuge System Centennial and the 16 refuges in Alaska. 

Target audience(s) 

Alaska commercial and public radio listeners. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $2,800 0 0 $2,800 

Internalb $650 0 0 $650 

Total $3,450 0 0 $3,450 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 53 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #2 

National Wildlife Refuge System Centennial Celebration. 

Purpose 

To raise awareness among citizens of the continuing conservation mission of the U.S. Fish and Wildlife Service and its partners, and to 

encourage direct involvement with local national wildlife refuges. 

Target audience(s) 

All passengers on Delta Airlines domestic flights during January and February 2003. 

Media used 

Internet and in-flight video. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $14,300 0 0 $14,300 

Internalb $2,500 0 0 $2,500 

Total $16,800 0 0 $16,800 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

DKg 

Campaign #3 

General Wildland Fire Prevention and Homeowner Education. 

Purpose 

To increase public awareness of wildland fire; to educate both the public and homeowners about being “firewise”; and to encourage 

reductions in the causes of, threats to, and consequences of wildfire. 

Target audience(s) 

General public and homeowners in the wildland-urban interface area. 

Media used 

Radio and television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $1,240h 0 $1,240 

Internalb 0 $3,200 0 $3,200 

Total 0 $4,440 0 $4,440 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 54 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #4 

General Fire Prevention and Homeowner Education. 

Purpose 

To increase public awareness of wildland fire prevention, ecology, history, and management; to encourage reductions in the causes of, 

threats to, and consequences of wildfire. 

Target audience(s) 

General public and homeowners in the wildland-urban interface area. 

Media used 

Radio. 

Obligation 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $4,800h 0 0 $4,800 

Total $4,800 0 0 $4,800 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

DKg 

Campaign #5 

Buy Authentic Indian Arts and Crafts [1]. 

Purpose 

To promote authentic Native American arts and crafts; to educate the public about the Indian Arts and Crafts Act, a consumer 

protection law; to encourage Americans, especially tourists, to be educated and careful consumers. 

Target audience(s) 

Public at large. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $11,900 0 $11,900 

Internalb 0 0 0 0 

Total 0 $11,900 0 $11,900 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 55 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #6 

Indian Art and Craft Authenticity [2]. 

Purpose 

To encourage the purchase of only authentic Indian arts and crafts. 

Target audience(s) 

Buyers of Indian arts and crafts. 

Media used 

Radio and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb 0 $60 0 $60 

Total 0 $60 0 $60 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #7 

Santa Fe Indian Craft Authenticity. 

Purpose 

To encourage purchase of only authentic Indian arts and crafts and to encourage visits to the Indian Art and Craft Board booth in Santa 

Fe for information on nonauthentic goods. 

Target audience(s) 

Buyers of Indian arts and crafts. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $62 0 0 $62 

Total $62 0 0 $62 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 56 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #8 

Firewise. 

Purpose 

To reduce wildfires and to encourage people who live near wildlands to visit www.firewise.org or their local fire department to learn how 

to reduce the risk of wildfires. 

Target audience(s) 

People who live near wildlands. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $185 0 0 $185 

Total $185 0 0 $185 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #9 

Travel Campaign. 

Purpose 

To inform Americans about recreational opportunities on national wildlife refuges and to encourage individuals to visit national wildlife 

refuges and to learn more about the mission and goals of the national wildlife refuges. 

Target audience(s) 

Traveling public, public at large, international visitors. 

Media used 

Magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $25,645 0 $25,645 

Internalb 0 0 $881 $881 

Total 0 $25,645 $881 $26,526 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 57 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #10 

Take Pride in America. 

Purpose 

To encourage volunteerism on America’s public lands. 

Target audience(s) 

Public at large. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $40 0 0 $40 

Total $40 0 0 $40 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #11 

North Carolina First Flight Centennial Celebration. 

Purpose 

To educate the public about the history of the world’s first powered, controlled flight; to inform the public about the special events 

scheduled to celebrate the100th anniversary of that event; to encourage the public to learn more about this event; and to participate in 

the special programs scheduled to commemorate it. 

Target audience(s) 

Public at large. 

Media used 

Radio, television, magazine, newspaper, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $67,446 $115,771 0 $183,217 

Internalb 0 0 0 0 

Total $67,446 $115,771 0 $183,217 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

DKg 

Page 58 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #12 

Hike Smart (originally called Heat Kills—Hike Smart). 

Purpose 

To provide educational information to park visitors on the hazards of hiking in the inner canyon during the summer months, when 

temperatures can exceed 100 degrees and to reduce the number of heat-related illnesses and fatalities at the park each spring and 

summer. 

Target audience(s) 

Day hikers coming to Grand Canyon National Park during spring and summer months. 

Media used 

Radio, billboard, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $16,426 $1,203 $6,197 $23,826 

Internalb $48,080 $81,937 $57,327 $187,344 

Total $64,506 $83,140 $63,524 $211,170 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No Yes 

Campaign #13 

Clark and Lewis 100th Meridian Initiative Zebra Mussel Awareness. 

Purpose 

To prevent the spread of zebra mussels to the west during the Lewis and Clark Bicentennial commemoration; to promote the 

importance of cleaning boating equipment to prevent the spread of zebra mussels. 

Target audience(s) 

Boating, fishing, and aquatic recreation community and Lewis and Clark commemoration participants. 

Media used 

Radio, newspaper, Internet, and Traveler Information Station systems. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $17,000 0 0 $17,000 

Total $17,000 0 0 $17,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Page 59 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


Campaign #14 

National Wildlife Refuge Centennial. 

Purpose 

To raise awareness of the National Wildlife Refuge System during the Centennial Year; to inform the public how to get information 

about visiting national wildlife refuges. 

Target audience(s) 

Theatre filmgoers. 

Media used 

Movie slides for presentation at theaters. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $7,000 0 0 $7,000 

Internalb $3,000h 0 0 $3,000 

Total $10,000 0 0 $10,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Campaign #15 

Holiday Greetings to Members of America’s Armed Forces. 

Purpose 

To maintain morale of members of America’s armed forces during the holiday season. 

Target audience(s) 

Members of America’s armed forces. 

Media used 

Radio. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 0 0 0 

Internalb $40 0 0 $40 

Total $40 0 0 $40 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

No 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success 

d

Evaluation indicated PSA campaign had success in achieving goals. 

Page 60 GAO-06-304 Public Service Announcement 
Appendix VI: PSA Campaign Activity: 


Department of the Interior, 


Fiscal Year 2003–March 31, 2005


e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK=“Don’t Know”: Respondent indicated that the answer to the question was unknown. 

h

This figure is an estimate provided by department officials. 

Page 61 GAO-06-304 Public Service Announcement 
Appendix VII: PSA Campaign Activity and 

Obligations: Department of the Treasury, Appendix VII: PSA Campaign Activity and Fiscal Year 2003–March 31, 2005

Obligations: Department of the Treasury, 

Fiscal Year 2003–March 31, 2005 

Table 11: Summary of the Number of and Obligations for PSA Campaigns: Department of the Treasury 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $34,514,517 $24,492,638 $3,862,474 $62,869,629 

4 Internalb

 $710,000 $1,161,700 $352,125 $2,214,825 

Total $35,215,517 $25,654,338 $4,214,599 $65,084,454 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 12: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of the Treasury 

Campaign #1 

Earned Income Tax Credit. 

Purpose 

To encourage voluntary compliance, to increase awareness of the earned income tax credit and its qualifications, and to reduce the 

number of erroneous claims. 

Target audience(s) 

Low-income working families and tax practitioners. 

Media used 

Radio, television, magazine, newspaper, billboard, Internet, and direct mail. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $1,500,000 $3,000,000 $1,157,000 $5,657,000 

Internalb $383,000 $907,700 $300,000 $1,590,700 

Total $1,883,000 $3,907,700 $1,457,000 $7,247,700 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg Yes 

Page 62 GAO-06-304 Public Service Announcement 
Appendix VII: PSA Campaign Activity and 

Obligations: Department of the Treasury, 

Fiscal Year 2003–March 31, 2005 

Campaign #2 

Electronic Filing. 

Purpose 

To encourage taxpayers to file electronically, and to increase Electronic Filing to Congressionally mandated 80% level. 

Target audience(s) 

Taxpayer, tax practitioners and business taxpayers. 

Media used 

Radio, television, magazine, outdoor billboard, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $12,000,000 $18,000,000 0 $30,000,000 

Internalb $266,000 $200,000 $24,000 $490,000 

Total $12,266,000 $18,200,000 $24,000 $30,490,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg Yes 

Campaign #3 

Taxpayer Advocate Service. 

Purpose 

To comply with the Restructuring and Reform Act of 1998 by educating taxpayers about Taxpayer Advocate Service (TAS) services 

and how to contact TAS. 

Target audience(s) 

Taxpayers, tax practitioners, and small business owners. 

Media used 

Radio, magazine, and newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $1,500,000 $500,000 $700,000 $2,700,000 

Internalb $52,000 $54,000 $28,125 $134,125 

Total $1,552,000 $554,000 $728,125 $2,834,125 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg Yes 

Page 63 GAO-06-304 Public Service Announcement 
Appendix VII: PSA Campaign Activity and 

Obligations: Department of the Treasury, 

Fiscal Year 2003–March 31, 2005 

Campaign #4 

The New Color of Money: Safer. Smarter. More Secure. 

Purpose 

To communicate awareness about the redesigned currency and its key authentic features. 

Target audience(s) 

Public at large—primarily users of U.S. currency—both domestically and internationally. 

Media used 

Radio, television, magazine, newspaper, billboard, and Internet. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $19,514,517 $2,992,638 $2,005,474 $24,512,629 

Internalb 0 0 0 0 

Total $19,514,517 $2,992,638 $2,005,474 $24,512,629 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes No No 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success 

d

Department evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK=“Don’t Know”: Respondent indicated that the answer to the question was unknown. 

Page 64 GAO-06-304 Public Service Announcement 
Appendix VIII: PSA Campaign Activity and 

Obligations: Department of Veterans Affairs, Appendix VIII: PSA Campaign Activity and Fiscal Year 2003–March 31, 2005

Obligations: Department of Veterans Affairs, 

Fiscal Year 2003–March 31, 2005 

Table 13: Summary of the Number of and Obligations for PSA Campaigns: Department of Veterans Affairs 

Number of reported PSA Obligations incurred (in dollars) 


campaigns Service provider 2003 2004 2005 Total


Externala $8,000 $296,484 0 $304,484 

3 Internalb

 0 $1,500 0 $1,500 

Total $8,000 $297,984 0 $305,984 

Source: GAO analysis of data submitted by department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

Table 14: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005: Department of Veterans Affairs 

Campaign #1 

Our Turn to Serve. 

Purpose 

To make returning veterans and their families aware of Department of Veterans Affairs (VA) services and to smooth the transition of 

returning veterans. 

Target audience(s) 

Active duty service members (and families and supporters) and the public at large. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $15,000 0 $15,000 

Internalb 0 $1,500 0 $1,500 

Total 0 $16,500 0 $16,500 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Page 65 GAO-06-304 Public Service Announcement 
Appendix VIII: PSA Campaign Activity and 

Obligations: Department of Veterans Affairs, 

Fiscal Year 2003–March 31, 2005 

Campaign #2 

Veterans Day feature package. 

Purpose 

To create awareness among veterans of VA benefits and services for veterans and to encourage veterans and their families to use 

benefits for which they are eligible. 

Target audience(s) 

Veterans and their families and the public at large. 

Media used 

Newspaper. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala $8,000 $8,000 0 $16,000 

Internalb 0 0 0 0 

Total $8,000 $8,000 0 $16,000 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Campaign #3 

The Changing Face of Nursing. 

Purpose 

To create awareness of health care career opportunities within VA and to recruit nurses and other health care professionals in a highly 

competitive market. 

Target audience(s) 

Nurses, nursing students, and military nurses leaving the armed services. 

Media used 

Television. 

Obligations 

Service provider 2003 2004 2005 Total 

Externala 0 $273,484 0 $273,484 

Internalb 0 0 0 0 

Total 0 $273,484 0 $273,484 

Campaign was evaluated for successc Campaign showed 

success d 

Results reported in 

GPRAe 

Results reported in 

otherf 

Yes Yes DKg DKg 

Source: GAO analysis of data submitted by the department. 

a

Obligations incurred through a contract or other financial arrangement with a firm or organization 

outside of the sponsoring federal department. 

b

Obligations incurred through work done internally within an organizational unit within the sponsoring 

federal department. 

c

PSA campaign was evaluated for success 

Page 66 GAO-06-304 Public Service Announcement 
Appendix VIII: PSA Campaign Activity and 

Obligations: Department of Veterans Affairs, 

Fiscal Year 2003–March 31, 2005 

d

Evaluation indicated PSA campaign had success in achieving goals. 

e

Results of department’s evaluation were reported in Government Performance and Results Act 

(GPRA) report(s). 

f

Results of department’s evaluation were reported in other, non-GPRA, performance reports. 

g

DK=“Don’t Know”: Respondent indicated that the answer to the question was unknown. 

Page 67 GAO-06-304 Public Service Announcement 
Appendix IX: GAO Staff Acknowledgments Appendix IX: GAO Staff Acknowledgments 


The following persons made key contributions to this report: Glenn Davis, Acknowledgments R.E. Canjar, Jared Hermalin, Jerome Sandau, Stuart Kaufman, Stanley 

Kostyla, Amanda Miller, Amy Berstein, Rebecca Gambler, Tracy Harris, 

and Anthony Pordes. 

(440366) Page 68 GAO-06-304 Public Service Announcement 
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