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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q







|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

FOR THE QUARTERLY PERIOD ENDED JULY 31, 2010

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

Commission file number 000-51300





ZUMIEZ INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Washington                                                     |  | 91-1040022                          
|(State or other jurisdiction of
incorporation or organization) |  | (I.R.S. Employer
Identification No.)

6300 Merrill Creek Parkway, Suite B, Everett, WA 98203

(Address of principal executive offices) (Zip Code)

Registrants telephone number, including area code: (425) 551-1500





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days.    Yes  x    No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files).    Yes   ̈    No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.
See definition of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                        |  |   |  |                           |  |  
|----------------------- |  | - |  | ------------------------- |  | -
|Large accelerated filer |  |  ̈ |  | Accelerated filer         |  | x
|                        |  |   | 
|Non-accelerated filer   |  |  ̈ |  | Smaller reporting company |  |  ̈

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).     ̈  Yes    x  No

At September 1, 2010, there were 30,600,266 shares outstanding of common stock.









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##### Table of Contents

ZUMIEZ INC.

FORM 10-Q

TABLE OF CONTENTS



|             |  |                       |  |                                                                                                                                          |  |   
|------------ |  | --------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------- |  | --
|Part I.      |  | Financial Information |  |                                                                                                                                         
|             |  |                       | 
|             |  | Item 1.               |  | Condensed Consolidated Financial Statements                                                                                              |  |   
|             |  |                       | 
|             |  |                       |  | Condensed Consolidated Balance Sheets at July 31, 2010 (unaudited) and January 30, 2010                                                  |  | 3 
|             |  |                       | 
|             |  |                       |  | Unaudited Condensed Consolidated Statements of Operations for the three and six months ended July 31, 2010 and August 1, 2009            |  | 4 
|             |  |                       | 
|             |  |                       |  | Unaudited Condensed Consolidated Statements of Changes in Shareholders Equity for the six months ended July 31, 2010 and August 1, 2009 |  | 5 
|             |  |                       | 
|             |  |                       |  | Unaudited Condensed Consolidated Statements of Cash Flows for the six months ended July 31, 2010 and August 1, 2009                      |  | 6 
|             |  |                       | 
|             |  |                       |  | Notes to Condensed Consolidated Financial Statements                                                                                     |  | 7 
|             |  |                       | 
|             |  | Item 2.               |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                                                    |  | 19
|             |  |                       | 
|             |  | Item 3.               |  | Quantitative and Qualitative Disclosures About Market Risk                                                                               |  | 36
|             |  |                       | 
|             |  | Item 4.               |  | Controls and Procedures                                                                                                                  |  | 36
|             |  |                      
|Part II.     |  | Other Information     |  | 37                                                                                                                                      
|             |  |                       | 
|             |  | Item 1.               |  | Legal Proceedings                                                                                                                        |  | 37
|             |  |                       | 
|             |  | Item 1A.              |  | Risk Factors                                                                                                                             |  | 37
|             |  |                       | 
|             |  | Item 2.               |  | Unregistered Sales of Equity and Use of Proceeds                                                                                         |  | 37
|             |  |                       | 
|             |  | Item 3.               |  | Defaults Upon Senior Securities                                                                                                          |  | 37
|             |  |                       | 
|             |  | Item 4.               |  | (Removed and Reserved)                                                                                                                   |  | 37
|             |  |                       | 
|             |  | Item 5.               |  | Other Information                                                                                                                        |  | 37
|             |  |                       | 
|             |  | Item 6.               |  | Exhibits                                                                                                                                 |  | 38
|             |  |                       | 
|Signature    |  |                       |  |                                                                                                                                          |  | 38
|             |  |                       | 
|Exhibit 31.1 |  |                       |  |                                                                                                                                          |  |   
|             |  |                       | 
|Exhibit 31.2 |  |                       |  |                                                                                                                                          |  |   
|             |  |                       | 
|Exhibit 32.1 |  |                       |  |                                                                                                                                          |  |   



2



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##### Table of Contents

ZUMIEZ INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands)



|                                                                                                                                                                         |  |               |         |                  |   |        
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ------------- | ------- | ---------------- | - | -------
|                                                                                                                                                                         |  | July 31, 2010 |         | January 30, 2010
|                                                                                                                                                                         |  | (Unaudited)   |         |                 
|Assets                                                                                                                                                                   |  |               |         |                  |   |        
|Current assets                                                                                                                                                           |  |               |         |                  |   |        
|Cash and cash equivalents                                                                                                                                                |  | $             | 6,842   |                  | $ | 1,568  
|Marketable securities                                                                                                                                                    |  |               | 84,475  |                  |   | 106,483
|Receivables                                                                                                                                                              |  |               | 8,375   |                  |   | 5,600  
|Income taxes receivable                                                                                                                                                  |  |               | 2,988   |                  |   |       
|Inventories                                                                                                                                                              |  |               | 78,691  |                  |   | 50,916 
|Prepaid expenses and other                                                                                                                                               |  |               | 7,653   |                  |   | 6,102  
|Deferred tax assets                                                                                                                                                      |  |               | 3,280   |                  |   | 3,045  
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total current assets                                                                                                                                                     |  |               | 192,304 |                  |   | 173,714
|                                                                                                                                                                         |  |              
|Fixed assets, net                                                                                                                                                        |  |               | 78,092  |                  |   | 66,008 
|Goodwill and other intangibles                                                                                                                                           |  |               | 13,161  |                  |   | 13,186 
|Long-term deferred tax assets                                                                                                                                            |  |               | 6,658   |                  |   | 5,537  
|Long-term investments                                                                                                                                                    |  |               | 2,787   |                  |   | 872    
|Long-term other assets                                                                                                                                                   |  |               | 1,164   |                  |   | 948    
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total long-term assets                                                                                                                                                   |  |               | 101,862 |                  |   | 86,551 
|                                                                                                                                                                         |  |              
|Total assets                                                                                                                                                             |  | $             | 294,166 |                  | $ | 260,265
|                                                                                                                                                                         |  |               |         |                  |   |        
|                                                                                                                                                                         |  |              
|Liabilities and Shareholders Equity                                                                                                                                     |  |               |         |                  |   |        
|Current liabilities                                                                                                                                                      |  |               |         |                  |   |        
|Trade accounts payable                                                                                                                                                   |  | $             | 48,327  |                  | $ | 16,817 
|Accrued payroll and payroll taxes                                                                                                                                        |  |               | 5,572   |                  |   | 6,593  
|Income taxes payable                                                                                                                                                     |  |               |        |                  |   | 4,006  
|Deferred rent and tenant allowances                                                                                                                                      |  |               | 3,614   |                  |   | 3,248  
|Other liabilities                                                                                                                                                        |  |               | 12,429  |                  |   | 9,123  
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total current liabilities                                                                                                                                                |  |               | 69,942  |                  |   | 39,787 
|                                                                                                                                                                         |  |              
|Long-term deferred rent and tenant allowances                                                                                                                            |  |               | 28,046  |                  |   | 26,375 
|Long-term other liabilities                                                                                                                                              |  |               | 1,759   |                  |   | 1,427  
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total long-term liabilities                                                                                                                                              |  |               | 29,805  |                  |   | 27,802 
|                                                                                                                                                                         |  |              
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total liabilities                                                                                                                                                        |  |               | 99,747  |                  |   | 67,589 
|                                                                                                                                                                         |  |               |         |                  |   |        
|                                                                                                                                                                         |  |              
|Commitments and contingencies (Note 3)                                                                                                                                   |  |               |         |                  |   |        
|                                                                                                                                                                         |  |              
|Shareholders equity                                                                                                                                                     |  |               |         |                  |   |        
|Preferred stock, no par value, 20,000 shares authorized; none issued and outstanding                                                                                     |  |               |        |                  |   |       
|Common stock, no par value, 50,000 shares authorized; 30,600 shares issued and outstanding at July 31, 2010 and 30,251
shares issued and outstanding at January 30, 2010 |  |               | 86,345  |                  |   | 81,399 
|Accumulated other comprehensive income                                                                                                                                   |  |               | 12      |                  |   | 101    
|Retained earnings                                                                                                                                                        |  |               | 108,062 |                  |   | 111,176
|                                                                                                                                                                         |  |               |         |                  |   |        
|Total shareholders equity                                                                                                                                               |  |               | 194,419 |                  |   | 192,676
|                                                                                                                                                                         |  |               |         |                  |   |        
|                                                                                                                                                                         |  |              
|Total liabilities and shareholders equity                                                                                                                               |  | $             | 294,166 |                  | $ | 260,265
|                                                                                                                                                                         |  |               |         |                  |   |        

See accompanying notes to condensed consolidated
financial statements



3



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##### Table of Contents

ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)

(Unaudited)



|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|-------------------------------------------------------------- |  | ------------------ | ------ | - | ---------------- | - | ------ | ------------- |  | - | -------------- | - |  | - | ------- | -
|                                                               |  | Three Months Ended |        |   | Six Months Ended |  
|                                                               |  | July 31, 2010      |        |   | August 1, 2009   |   |        | July 31, 2010 |  |   | August 1, 2009 |  
|Net sales                                                      |  | $                  | 97,702 |   |                  | $ | 85,170 |               |  | $ | 186,798        |   |  | $ | 161,977 |  
|Cost of goods sold                                             |  |                    | 66,986 |   |                  |   | 60,526 |               |  |   | 130,330        |   |  |   | 115,434 |  
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|Gross profit                                                   |  |                    | 30,716 |   |                  |   | 24,644 |               |  |   | 56,468         |   |  |   | 46,543  |  
|                                                               |  |                    |        |  
|Selling, general and administrative expenses                   |  |                    | 33,084 |   |                  |   | 29,870 |               |  |   | 62,090         |   |  |   | 55,208  |  
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|Operating loss                                                 |  |                    | (2,368 | ) |                  |   | (5,226 | )             |  |   | (5,622         | ) |  |   | (8,665  | )
|                                                               |  |                    |        |  
|Interest income, net                                           |  |                    | 352    |   |                  |   | 307    |               |  |   | 717            |   |  |   | 664     |  
|Other income, net                                              |  |                    | 47     |   |                  |   |       |               |  |   | 71             |   |  |   |        |  
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|Loss before income taxes                                       |  |                    | (1,969 | ) |                  |   | (4,919 | )             |  |   | (4,834         | ) |  |   | (8,001  | )
|Benefit for income taxes                                       |  |                    | (755   | ) |                  |   | (1,834 | )             |  |   | (1,720         | ) |  |   | (3,257  | )
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|Net loss                                                       |  | $                  | (1,214 | ) |                  | $ | (3,085 | )             |  | $ | (3,114         | ) |  | $ | (4,744  | )
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|                                                               |  |                    |        |  
|Basic loss per share                                           |  | $                  | (0.04  | ) |                  | $ | (0.10  | )             |  | $ | (0.10          | ) |  | $ | (0.16   | )
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|                                                               |  |                    |        |  
|Diluted loss per share                                         |  | $                  | (0.04  | ) |                  | $ | (0.10  | )             |  | $ | (0.10          | ) |  | $ | (0.16   | )
|                                                               |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|                                                               |  |                    |        |  
|Weighted average shares used in computation of loss per share: |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |         |  
|Basic                                                          |  |                    | 29,954 |   |                  |   | 29,496 |               |  |   | 29,846         |   |  |   | 29,253  |  
|                                                               |  |                    |        |  
|Diluted                                                        |  |                    | 29,954 |   |                  |   | 29,496 |               |  |   | 29,846         |   |  |   | 29,253  |  

See accompanying notes
to condensed consolidated financial statements



4



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ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS EQUITY

(In thousands)

(Unaudited)



|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|---------------------------------------------------------------------------------- |  | ------------ |  | ----------------------------------- | ------ |  | ---------------- | --- | - | ----- | - | ------- | - |  | - | ------- | -
|                                                                                   |  | Common Stock |  | AccumulatedOtherComprehensiveIncome |        |  | RetainedEarnings |     |   | Total |  
|                                                                                   |  |              |  |                                    
|                                                                                   |  |              |  |                                    
|                                                                                   |  | Shares       |  | Amount                              |        |  |                 
|Balance at January 30, 2010                                                        |  | 30,251       |  | $                                   | 81,399 |  | $                | 101 |   |       | $ | 111,176 |   |  | $ | 192,676 |  
|Issuance and exercise of stock-based compensation, including tax benefit of $1,602 |  | 349          |  |                                     | 2,446  |  |                  |    |   |       |   |        |   |  |   | 2,446   |  
|Stock-based compensation expense                                                   |  |             |  |                                     | 2,500  |  |                  |    |   |       |   |        |   |  |   | 2,500   |  
|Unrealized losses, net of tax benefit of $57                                       |  |             |  |                                     |       |  |                  | (89 | ) |       |   |        |   |  |   | (89     | )
|Net loss                                                                           |  |             |  |                                     |       |  |                  |    |   |       |   | (3,114  | ) |  |   | (3,114  | )
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|Balance at July 31, 2010                                                           |  | 30,600       |  | $                                   | 86,345 |  | $                | 12  |   |       | $ | 108,062 |   |  | $ | 194,419 |  
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|                                                                                   |  |              |  |                                    
|                                                                                   |  | Common Stock |  | AccumulatedOtherComprehensiveIncome |        |  | RetainedEarnings |     |   | Total |  
|                                                                                   |  |              |  |                                    
|                                                                                   |  |              |  |                                    
|                                                                                   |  | Shares       |  | Amount                              |        |  |                 
|Balance at January 31, 2009                                                        |  | 29,533       |  | $                                   | 75,789 |  | $                | 117 |   |       | $ | 102,045 |   |  | $ | 177,951 |  
|Issuance and exercise of stock-based compensation, including tax benefit of $298   |  | 622          |  |                                     | 686    |  |                  |    |   |       |   |        |   |  |   | 686     |  
|Stock-based compensation expense                                                   |  |             |  |                                     | 1,784  |  |                  |    |   |       |   |        |   |  |   | 1,784   |  
|Unrealized losses, net of tax benefit of $17                                       |  |             |  |                                     |       |  |                  | (27 | ) |       |   |        |   |  |   | (27     | )
|Net loss                                                                           |  |             |  |                                     |       |  |                  |    |   |       |   | (4,744  | ) |  |   | (4,744  | )
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  
|Balance at August 1, 2009                                                          |  | 30,155       |  | $                                   | 78,259 |  | $                | 90  |   |       | $ | 97,301  |   |  | $ | 175,650 |  
|                                                                                   |  |              |  |                                     |        |  |                  |     |   |       |   |         |   |  |   |         |  

See accompanying notes to condensed consolidated financial statements



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ZUMIEZ INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

(Unaudited)



|                                                                                |  |                  |         |   |                |   |         |  
|------------------------------------------------------------------------------- |  | ---------------- | ------- | - | -------------- | - | ------- | -
|                                                                                |  | Six Months Ended |        
|                                                                                |  | July 31, 2010    |         |   | August 1, 2009 |  
|Cash flows from operating activities:                                           |  |                  |         |   |                |   |         |  
|Net loss                                                                        |  | $                | (3,114  | ) |                | $ | (4,744  | )
|Adjustments to reconcile net loss to net cash provided by operating activities: |  |                  |         |   |                |   |         |  
|Depreciation, amortization and accretion                                        |  |                  | 9,117   |   |                |   | 10,755  |  
|Deferred taxes                                                                  |  |                  | (1,299  | ) |                |   | (2,633  | )
|Stock-based compensation expense                                                |  |                  | 2,500   |   |                |   | 1,784   |  
|Loss on disposal of assets                                                      |  |                  | 262     |   |                |   | 116     |  
|Excess tax benefit from stock-based compensation                                |  |                  | (1,602  | ) |                |   | (298    | )
|Impairment of long-lived assets                                                 |  |                  |        |   |                |   | 294     |  
|Other                                                                           |  |                  | (9      | ) |                |   |        |  
|Changes in operating assets and liabilities:                                    |  |                  |         |   |                |   |         |  
|Receivables                                                                     |  |                  | (2,693  | ) |                |   | (2,931  | )
|Inventory                                                                       |  |                  | (27,775 | ) |                |   | (17,595 | )
|Prepaid expenses and other                                                      |  |                  | (1,673  | ) |                |   | (767    | )
|Trade accounts payable                                                          |  |                  | 31,510  |   |                |   | 27,443  |  
|Accrued payroll and payroll taxes                                               |  |                  | (1,021  | ) |                |   | (1,199  | )
|Income taxes receivable/payable                                                 |  |                  | (5,392  | ) |                |   | (1,339  | )
|Deferred rent and tenant allowances                                             |  |                  | 2,037   |   |                |   | 3,455   |  
|Other liabilities                                                               |  |                  | 3,561   |   |                |   | 1,094   |  
|                                                                                |  |                  |         |   |                |   |         |  
|Net cash provided by operating activities                                       |  |                  | 4,409   |   |                |   | 13,435  |  
|                                                                                |  |                  |         |   |                |   |         |  
|                                                                                |  |                 
|Cash flows from investing activities:                                           |  |                  |         |   |                |   |         |  
|Additions to fixed assets                                                       |  |                  | (20,668 | ) |                |   | (10,957 | )
|Purchases of marketable securities and other investments                        |  |                  | (49,886 | ) |                |   | (36,871 | )
|Sales and maturities of marketable securities and other investments             |  |                  | 68,973  |   |                |   | 21,954  |  
|                                                                                |  |                  |         |   |                |   |         |  
|Net cash used in investing activities                                           |  |                  | (1,581  | ) |                |   | (25,874 | )
|                                                                                |  |                  |         |   |                |   |         |  
|                                                                                |  |                 
|Cash flows from financing activities:                                           |  |                  |         |   |                |   |         |  
|Proceeds from exercise of stock-based compensation                              |  |                  | 844     |   |                |   | 388     |  
|Excess tax benefit from stock-based compensation                                |  |                  | 1,602   |   |                |   | 298     |  
|                                                                                |  |                  |         |   |                |   |         |  
|Net cash provided by financing activities                                       |  |                  | 2,446   |   |                |   | 686     |  
|                                                                                |  |                  |         |   |                |   |         |  
|                                                                                |  |                 
|Net increase (decrease) in cash and cash equivalents                            |  |                  | 5,274   |   |                |   | (11,753 | )
|Cash and cash equivalents, beginning of period                                  |  |                  | 1,568   |   |                |   | 33,057  |  
|                                                                                |  |                  |         |   |                |   |         |  
|Cash and cash equivalents, end of period                                        |  | $                | 6,842   |   |                | $ | 21,304  |  
|                                                                                |  |                  |         |   |                |   |         |  
|                                                                                |  |                 
|Supplemental disclosure on cash flow information:                               |  |                  |         |   |                |   |         |  
|Cash paid during the period for interest                                        |  | $                | 2       |   |                | $ |        |  
|Cash paid during the period for income taxes                                    |  |                  | 4,972   |   |                |   | 716     |  
|Non-cash investing activity - refundable use tax in fixed assets                |  |                  | 105     |   |                |   |        |  
|Non-cash investing activity - asset retirement obligations in fixed assets      |  |                  | 93      |   |                |   |        |  

See accompanying notes
to condensed consolidated financial statements



6



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##### Table of Contents

ZUMIEZ INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Nature
of Business and Basis of Presentation

Nature of BusinessZumiez Inc. (the Company, we, us,
its and our) is a leading specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the Zumiez brand name. At July 31, 2010, we operated 393 stores primarily located in
shopping malls, giving us a presence in 37 states. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a lifestyle centered on activities that include skateboarding, surfing, snowboarding,
bicycle motocross (or BMX) and motocross. We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand image with our customers activities and
interests. In addition, we operate a website that sells merchandise online and provides content and a community for our target customers. The Company was formed in August 1978 and its home office and ecommerce fulfillment center are located in
Everett, Washington and its distribution center is located in Corona, California. The Company operates within one reportable segment.

Fiscal YearWe use a fiscal calendar widely used by the retail industry that results in a fiscal year consisting of a 52- or 53-week period
ending on the Saturday closest to January 31. Each fiscal year consists of four 13-week quarters, with an extra week added to the fourth quarter every five or six years. Fiscal 2010 is the 52-week period ending January 29, 2011. Fiscal
2009 was the 52-week period ended January 30, 2010. The first six months of fiscal 2010 was the 26-week period ended July 31, 2010. The first six months of fiscal 2009 was the 26-week period ended August 1, 2009.

Basis of PresentationThe accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting
principles generally accepted in the United States (GAAP) for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission (SEC) for interim financial reporting.
Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. The unaudited condensed consolidated financial statements include the accounts of Zumiez Inc. and its wholly-owned
subsidiaries. All significant intercompany transactions and balances are eliminated in consolidation.

In our opinion, the unaudited condensed
consolidated financial statements contain all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of the condensed consolidated balance sheet at July 31, 2010, the condensed consolidated statements of
operations for the three and six months ended July 31, 2010 and August 1, 2009, the condensed consolidated statements of changes in shareholders equity for the six months ended July 31, 2010 and August 1, 2009 and the
condensed consolidated statements of cash flows for the six months ended July 31, 2010 and August 1, 2009.

Certain prior period
amounts have been reclassified to conform to the current period presentation. These reclassifications do not have a material impact on our condensed consolidated financial statements. We have reclassified $21.4 million on the condensed
consolidated balance sheet at January 30, 2010 from cash equivalents to short-term marketable securities related to variable-rate demand notes and municipal bonds, which have an embedded put option that allows the bondholder to sell the
security at par plus accrued interest. While these reclassified securities are considered highly liquid, we believe they are more appropriately classified as short-term marketable securities. This reclassification did not have an impact on
the condensed consolidated statements of cash flow for the six months ended August 1, 2009. We have also reclassified $0.9 million on the condensed consolidated balance sheet at January 30, 2010 related to long-term assets from
receivables and prepaid expenses and other to long-term other assets. There was no impact on the condensed consolidated statements of cash flow from this classification. There was no impact to total assets at January 30, 2010 related
to either of these reclassifications.

The financial data at January 30, 2010 is derived from audited financial statements, which are
included in our Annual Report on Form 10-K for the year ended January 30, 2010, and should be read in conjunction with the audited financial statements and notes thereto. Interim results are not necessarily indicative of results for the
full fiscal year due to seasonal and other factors.

2. Summary of Significant Accounting Policies

Information regarding our significant accounting policies is contained in Note 2, Summary of Significant Accounting Policies, of the Notes to Consolidated
Financial Statements in our annual report on Form 10-K filed on March 23, 2010. Presented below in this note and the following notes is supplemental information that should be read in conjunction with Notes to Consolidated Financial
Statements in that annual report.



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Use of EstimatesThe preparation of financial statements in conformity with GAAP requires
estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements as well as the reported amounts of revenues and
expenses during the reporting period. These estimates can also affect supplemental information disclosed by us, including information about contingencies, risk and financial condition. Actual results could differ from these estimates and
assumptions. For further information, refer to the financial statements and notes included in our annual report on Form 10-K filed on March 23, 2010.

Fair Value of Financial InstrumentsWe disclose the estimated fair value of certain assets and liabilities as financial instruments.
Financial instruments are generally defined as cash, evidence of ownership interest in an entity or a contractual obligation that both conveys to one entity a right to receive cash or other financial instruments from another entity and imposes on
the other entity the obligation to deliver cash or other financial instruments to the first entity. Our financial instruments, other than those presented in, Note 4. Fair Value Measurements, include cash and cash equivalents,
receivables, payables and other liabilities. The carrying amounts of cash and cash equivalents, receivables, payables and other liabilities approximate fair value because of the short-term nature of these instruments.

Cash, Cash Equivalents and Marketable SecuritiesWe consider all liquid investments with original maturity of three months or less when
purchased to be cash equivalents. At July 31, 2010 and January 30, 2010, marketable securities, classified as available-for-sale, were $85.3 million and $107.4 million and consisted primarily of state and local municipal instruments, U.S.
Treasury securities, U.S. Agency securities and variable-rate demand notes with original maturities over 90 days. Variable-rate demand notes are considered highly liquid. Although the variable-rate demand notes have long-term nominal maturity dates,
the interest rates generally reset weekly. Despite the long-term nature of the underlying securities of the variable-rate demand notes, we have the ability to quickly liquidate these securities.

Generally accepted accounting principles require recording an investment impairment charge at the point we believe an investment has experienced a
decline in value that is other-than-temporary. In determining whether an other-than-temporary impairment has occurred, we review information about the underlying investment that is publicly available such as analyst reports, applicable industry data
and other pertinent information and assess our intent to hold the security and whether it is more likely than not we will be required to sell any investment before recovery of its amortized cost basis. The investment would be written down to its
current market value at the time the impairment is deemed to have occurred. Future adverse changes in market conditions, continued poor operating results of underlying investments or other factors could result in further losses that may not be
reflected in an investments current carrying value, possibly requiring an additional impairment charge in the future.

At July 31,
2010 and January 30, 2010, we had $0.9 million invested, net of temporary impairment charge of $0.1 million, in an auction rate security that is classified as long-term, available-for-sale marketable securities in long-term investments on the
condensed consolidated balance sheets. Auction rate securities are generally long-term debt instruments that provide liquidity through a Dutch auction process that resets the applicable interest rate at pre-determined calendar intervals. This
mechanism generally allows existing investors to rollover their holdings and continue to own their respective securities or liquidate their holdings by selling their securities at par value. Prior to February 3, 2008, we invested in these
securities for short periods of time as part of our cash management program. However, the uncertainties in the credit markets that began in early 2008, have prevented us and other investors from liquidating holdings of auction rate securities in
recent auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. Should the auction continue to fail, we do not intend to sell the security and it is not more likely than not that
we will be required to sell the investment before the liquidity in the market improves. The investment is fully collateralized by the U. S. government. Although we are uncertain as to when the liquidity issues relating to this investment will
improve, we consider the issue temporary. As a result of the temporary declines in fair value for our auction rate security, we have recorded an unrealized loss of $0.1 million, which is included in accumulated other comprehensive income on the
condensed consolidated balance sheets at July 31, 2010 and January 30, 2010. We continue to monitor the market for auction rate securities and consider its impact, if any, on the fair market value of the investment. It is possible that
further declines in fair value may occur, and those declines, if any, would be recognized in accordance with GAAP and if it is later determined that the fair value of this security is other-than-temporarily impaired, we will record a loss in the
condensed consolidated statement of operations. Due to our belief that the market for this investment may take in excess of twelve months to fully recover, we have classified it as a noncurrent asset in long-term investments on the condensed
consolidated balance sheets at July 31, 2010 and January 30, 2010.



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The following tables summarize the estimated fair value of our cash, cash equivalents and marketable
securities, the gross unrealized holding gains and losses and the length of time available-for-sale securities were in a continuous unrealized loss positions at July 31, 2010 and January 30, 2010 (in thousands):



|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|----------------------------------------- |  | ---------------- | ------- | --------------------------- | - | ---------------------------- |  | - | ------------------- | - |  | -------------------------------------------- | ------- | - | ---------------------------------------------------------- | - | --- | - |  | - | ---- | -
|                                          |  | July 31, 2010    |        
|                                          |  | AmortizedCost    |         | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFair Value |   |  | UnrealizedLoss PositionLess ThanTwelveMonths |         |   | ContinuousUnrealizedLoss PositionGreater ThanTwelve Months |  
|Cash and cash equivalents:                |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Cash                                      |  | $                | 6,824   |                             | $ |                             |  | $ |                    |   |  | $                                            | 6,824   |   |                                                            | $ |    |   |  | $ |     |  
|Money market funds                        |  |                  | 18      |                             |   |                             |  |   |                    |   |  |                                              | 18      |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total cash and cash equivalents           |  |                  | 6,842   |                             |   |                             |  |   |                    |   |  |                                              | 6,842   |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Marketable securities:                    |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Treasury and agency securities            |  |                  | 6,105   |                             |   | 38                           |  |   |                    |   |  |                                              | 6,143   |   |                                                            |   |    |   |  |   |     |  
|State and local government securities     |  |                  | 62,660  |                             |   | 163                          |  |   | (175                | ) |  |                                              | 62,648  |   |                                                            |   | (38 | ) |  |   | (137 | )
|Variable-rate demand notes                |  |                  | 16,547  |                             |   |                             |  |   |                    |   |  |                                              | 16,547  |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total marketable securities               |  | $                | 85,312  |                             | $ | 201                          |  | $ | (175                | ) |  | $                                            | 85,338  |   |                                                            | $ | (38 | ) |  | $ | (137 | )
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Less: Long-term marketable securities (1) |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              | (863    | ) |                                                            |   |     |   |  |   |      |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total current marketable securities       |  |                  |         |                             |   |                              |  |   |                     |   |  | $                                            | 84,475  |   |                                                            |   |     |   |  |   |      |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|                                          | 
|                                          |  | January 30, 2010 |        
|                                          |  | AmortizedCost    |         | GrossUnrealizedHoldingGains |   | GrossUnrealizedHoldingLosses |  |   | EstimatedFair Value |   |  | UnrealizedLoss PositionLess ThanTwelveMonths |         |   | ContinuousUnrealizedLoss PositionGreater ThanTwelve Months |  
|Cash and cash equivalents:                |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Cash                                      |  | $                | 1,081   |                             | $ |                             |  | $ |                    |   |  | $                                            | 1,081   |   |                                                            | $ |    |   |  | $ |     |  
|Money market funds                        |  |                  | 487     |                             |   |                             |  |   |                    |   |  |                                              | 487     |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total cash and cash equivalents           |  |                  | 1,568   |                             |   |                             |  |   |                    |   |  |                                              | 1,568   |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Marketable securities:                    |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Treasury and agency securities            |  |                  | 15,268  |                             |   | 48                           |  |   |                    |   |  |                                              | 15,316  |   |                                                            |   |    |   |  |   |     |  
|State and local government securities     |  |                  | 70,538  |                             |   | 255                          |  |   | (136                | ) |  |                                              | 70,657  |   |                                                            |   | (8  | ) |  |   | (128 | )
|Variable-rate demand notes                |  |                  | 21,382  |                             |   |                             |  |   |                    |   |  |                                              | 21,382  |   |                                                            |   |    |   |  |   |     |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total marketable securities               |  | $                | 107,188 |                             | $ | 303                          |  | $ | (136                | ) |  | $                                            | 107,355 |   |                                                            | $ | (8  | ) |  | $ | (128 | )
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Less: Long-term marketable securities (1) |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              | (872    | ) |                                                            |   |     |   |  |   |      |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  
|Total current marketable securities       |  |                  |         |                             |   |                              |  |   |                     |   |  | $                                            | 106,483 |   |                                                            |   |     |   |  |   |      |  
|                                          |  |                  |         |                             |   |                              |  |   |                     |   |  |                                              |         |   |                                                            |   |     |   |  |   |      |  



|(1) | At July 31, 2010 and January 30, 2010, we had $0.9 million invested, net of temporary impairment charge of $0.1 million, in an auction rate security that is
classified as long-term, available-for-sale marketable securities and included in long-term investments on our condensed consolidated balance sheets.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The long-term unrealized holding losses on the state and local government securities consist of the unrealized loss on our sole auction rate security.
All of our available-for-sale securities, excluding our auction rate security, have an average maturity of two years or less and may be liquidated, at our discretion, prior to maturity.

We did not record a realized loss for other-than-temporary impairments during the three and six months ended July 31, 2010 and August 1, 2009.
For the three and six months ended July 31, 2010 and August 1, 2009, realized gains and losses on sales of available-for-sale marketable securities were not material. We did not record realized gains or losses on sales of our available for
sale securities during the three and six months ended August 1, 2009. We use the specific identification method to determine any realized gains or losses from the sale of our marketable securities classified as available-for-sale.

ReceivablesAt July 31, 2010 and January 30, 2010, receivables on the condensed consolidated balance sheets consisted of the
following (in thousands):





|                             |  |               |       |                  |   |      
|---------------------------- |  | ------------- | ----- | ---------------- | - | -----
|                             |  | July 31, 2010 |       | January 30, 2010
|Credit cards receivable      |  | $             | 3,959 |                  | $ | 2,161
|Tenant allowances receivable |  |               | 2,163 |                  |   | 575  
|Refundable use tax           |  |               | 863   |                  |   | 1,506
|Interest receivable          |  |               | 720   |                  |   | 894  
|Other receivables            |  |               | 670   |                  |   | 464  
|                             |  |               |       |                  |   |      
|                             |  | $             | 8,375 |                  | $ | 5,600
|                             |  |               |       |                  |   |      



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We do not extend credit to customers except through independent third-party credit cards, which are
generally collected within several business days. The refundable use tax amounts in the table above of $0.9 million and $1.5 million at July 31, 2010 and January 30, 2010 represents an overpayment of use tax on construction costs to build
and remodel stores that is expected to be collected or credited from state jurisdictions.

InventoriesMerchandise inventories are
valued at the lower of cost or market. The cost of merchandise inventories are based upon an average cost methodology. Merchandise inventories may include items that have been written down to our best estimate of their net realizable value. Our
decisions to write-down our merchandise inventories are based on their current rate of sale, the age of the inventory, the profitability of the inventory and other factors. Actual final sales prices to customers may be higher or lower than our
estimated sales prices and could result in a fluctuation in gross profit. Historically, any additional write-downs have not been significant. We have reserved for inventory at July 31, 2010 and January 30, 2010 in the amounts of $2.4
million and $2.8 million. The inventory reserve includes inventory whose estimated market value is below cost and an estimate for inventory shrinkage. We estimate an inventory shrinkage reserve for anticipated losses for the period. Shrinkage refers
to a reduction in inventory due to shoplifting, employee theft and other matters. The inventory related to these reserves is not marked up in subsequent periods.

Fixed AssetsFixed assets primarily consist of land, buildings, leasehold improvements, fixtures, computer equipment, software and store
equipment. Fixed assets are stated at cost less accumulated depreciation utilizing the straight-line method over the assets estimated useful lives. The useful lives of our major classes of assets are as follows:



|                                                        |  |                                            
|------------------------------------------------------- |  | -------------------------------------------
|Leasehold improvements                                  |  | Lesser of 10 years or the term of the lease
|Fixtures                                                |  | 3 to 7 years                               
|Computer equipment, software, store equipment and other |  | 3 to 5 years                               
|Buildings and improvements                              |  | 15 to 39 years                             

The cost and related accumulated
depreciation of assets sold or otherwise disposed of is removed from the accounts and the related gain or loss is reported in the condensed consolidated statements of operations.

In accordance with our fixed asset policy, we review the estimated useful lives of our fixed assets on an ongoing basis. This review indicated that the
actual lives of leasehold improvements were longer than the estimated useful lives used for depreciation purposes in our condensed consolidated financial statements. As a result, effective January 31, 2010, we changed our estimate of the useful
lives of our leasehold improvements to the lesser of 10 years or the term of the lease to better reflect the estimated periods during which these assets will remain in service. The useful lives of leasehold improvements were previously estimated to
be the lesser of 7 years or the term of the lease. For the three months ended July 31, 2010, the effect of this change in estimate was to reduce depreciation expense by $1.1 million, reduce net loss by $0.7 million and reduce basic and diluted
loss per share by $0.02. For the six months ended July 31, 2010, the effect of this change in estimate was to reduce depreciation expense by $2.2 million, reduce net loss by $1.4 million and reduce basic and diluted loss per share by $0.05.

Asset Retirement ObligationsAn asset retirement obligation (ARO) represents a legal obligation associated with the retirement of
a tangible long-lived asset that is incurred upon the acquisition, construction, development or normal operation of that long-lived asset. Our AROs are primarily associated with leasehold improvements that, at the end of a lease, we are
contractually obligated to remove in order to comply with certain lease agreements. The ARO is recorded in other current and long-term liabilities in the condensed consolidated balance sheets at July 31, 2010 and January 30, 2010 and will
be subsequently adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount of the long-lived asset and depreciated over its useful life.

Valuation of Long-Lived AssetsWe review the carrying value of long-lived assets for impairment annually, or as indicators of impairment are
present. Measurement of the impairment loss is based on the fair value of the asset or group of assets. Generally, fair value will be determined using accepted valuation techniques, such as the present value of expected future cash flows. There was
no impairment of long-lived assets charge recorded for the three and six months ended July 31, 2010. During the three and six months ended August 1, 2009, three stores were determined to be impaired, resulting in a non-cash impairment
charge of $0.3 million. This non-cash impairment charge is included in selling, general and administrative expenses.

Goodwill and Other
Intangible AssetsWe evaluate the recoverability of goodwill annually based on a two-step impairment test. The first step compares the fair value of the reporting unit with its carrying amount, including goodwill. If the carrying amount
exceeds fair value, then the second step of the impairment test is performed to measure the amount of any impairment loss. Additional impairment assessments may be performed on an interim basis if we encounter events or changes in circumstances that
would indicate that, more likely than not, the carrying amount of goodwill has been impaired. In accordance with GAAP, we do not amortize goodwill. There was no impairment of goodwill for the three and six months ended July 31, 2010 and
August 1, 2009.



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Equity Method InvestmentsWe hold a 14.3% interest in a manufacturer of apparel and hard goods,
which we acquired for $2.0 million on May 11, 2010. We have elected to apply fair value accounting for this investment, which would otherwise be accounted for under the equity method of accounting. We have elected fair value accounting as we
believe the terms of the contract are more properly reflected through the fair value method. The investment balance is reported in long-term investments on our condensed consolidated balance sheets, with the corresponding changes in the fair value
recorded in other income, net on our condensed consolidated statements of operations.

The investment agreement allows for a put option, where
Zumiez has an option to sell its interest back to the investee for the greater of the initial purchase price of $2.0 million or the fair value of the investment. This put option is allowed any time following the fifth anniversary of the initial
investment, but prior to the seventh anniversary of the initial investment. Additionally, the investment agreement allows for a call option, where the investee has an option to repurchase the interest from Zumiez for the fair value of the
investment. This call option is allowed any time on or after the seventh anniversary of the initial investment. We have elected to apply fair value accounting for the put and call options. The put option is recognized as an asset in long-term other
assets on our condensed consolidated balance sheets, with the corresponding changes in the fair value recorded in other income, net on our condensed consolidated statements of operations. The call option has no fair value, given that the investment
would be repurchased at its fair value if the call option were exercised.

Other LiabilitiesAt July 31, 2010 and
January 30, 2010, other liabilities consisted of the following (in thousands):



|                          |  |               |        |                  |   |      
|------------------------- |  | ------------- | ------ | ---------------- | - | -----
|                          |  | July 31, 2010 |        | January 30, 2010
|Accrued legal             |  | $             | 3,607  |                  | $ | 1,512
|Accrued payables          |  |               | 3,586  |                  |   | 2,695
|Accrued sales tax         |  |               | 2,431  |                  |   | 1,497
|Unredeemed gift cards     |  |               | 1,945  |                  |   | 2,930
|Other current liabilities |  |               | 860    |                  |   | 489  
|                          |  |               |        |                  |   |      
|                          |  | $             | 12,429 |                  | $ | 9,123
|                          |  |               |        |                  |   |      

Deferred Rent, Rent Expense and Tenant AllowancesWe
occupy our retail stores and combined home office and ecommerce fulfillment center under operating leases generally with terms of five to ten years. Some of these leases have early cancellation clauses, which permit the lease to be terminated if
certain sales levels are not met in specific periods. Some leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. Most of the store leases require payment
of a specified minimum rent, plus a contingent rent based on a percentage of the stores net sales in excess of a specified threshold. Most of the lease agreements have defined escalating rent provisions, which are straight-lined over the term
of the related lease, including any lease renewals deemed to be probable. We straight-line and recognize rent expense over the term of the lease, plus the construction period prior to occupancy of the retail location, using a mid-month convention.
For certain locations, we receive cash tenant allowances and have reported these amounts as a liability, which is amortized to rent expense over the term of the lease. Also included in rent expense are payments of real estate taxes, insurance and
certain common area and maintenance costs. All other pre-opening costs are expensed as incurred.

Revenue
RecognitionSales are recognized upon purchase at our retail store locations or upon shipment for orders placed through our website as both title and risk of loss have transferred. Taxes collected from our customers are recorded on a net
basis. We record the sale of gift cards as a current liability and recognize revenue when a customer redeems a gift card. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not
be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after 24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data. We report shipping
revenues within net sales. Revenue is recorded net of estimated and actual sales returns and deductions for promotions. We accrue for estimated sales returns by customers based on historical sales return results. The allowance for sales returns at
July 31, 2010 and January 30, 2010 was $0.5 million and $0.3 million. The Company offers a return policy of 30 days.

We operate
exclusively in the retail apparel industry in which we distribute, design and produce clothing, accessories and related products catering to the teenage/young adult demographic through primarily mall-based retail stores. We account for our business
operation as one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics.

Cost of Goods SoldCost of goods sold consists of branded merchandise costs and our private label merchandise including design, sourcing,
importing and inbound freight costs. Our cost of goods sold also includes shrinkage, certain promotional costs and buying, occupancy, distribution and warehousing costs. This may not be comparable to the way in which our competitors or other
retailers compute their cost of goods sold. We receive immaterial amounts of cash consideration from vendors, which have been recorded as a reduction of cost of goods sold if the inventory has sold, as a reduction of the carrying value of the
inventory if the inventory is still on hand, or a reduction of selling, general and administrative expense if the amounts are reimbursements of specific, incremental and identifiable costs of selling the vendors products.



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With respect to the freight component of our ecommerce sales, we arrange and pay the freight for our
customers and bill them for this service, unless our customers have their product shipped to one of our stores or we have free shipping promotions to our customers, in which case we do not bill our customers. Such amounts billed are included in net
sales and the related freight cost is charged to cost of goods sold. For the three months ended July 31, 2010 and August 1, 2009, we incurred shipping costs related to ecommerce sales of $0.3 million and $0.1 million. For the six
months ended July 31, 2010 and August 1, 2009, we incurred shipping costs related to ecommerce sales of $0.6 million and $0.3 million.

Selling, General and Administrative ExpenseSelling, general and administrative expenses consist primarily of store personnel wages and
benefits, administrative staff and infrastructure expenses, outbound freight, store supplies, depreciation on fixed assets at the home office and stores, facility expenses and training, advertising and marketing costs. Credit card fees, insurance,
public company expenses, legal expenses and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which our competitors or other retailers compute their
selling, general and administrative expenses.

Stock CompensationWe maintain the Zumiez Inc. 2005 Equity Incentive Plan
(the 2005 Equity Incentive Plan) under which non-qualified stock options and restricted stock have been granted to employees and non-employee directors. We account for stock-based compensation by which the estimated fair value of
share-based awards granted under the 2005 Equity Incentive Plan is recognized as compensation expense over the vesting period.

The fair value
of stock option grants are estimated on the date of grant using the Black-Scholes option pricing method with the following weighted-average assumptions used for grants issued during the six months ended July 31, 2010 and August 1, 2009:



|                                  |  |                  |   |  |                |  
|--------------------------------- |  | ---------------- | - |  | -------------- | -
|                                  |  | Six Months Ended |  
|                                  |  | July 31, 2010    |   |  | August 1, 2009 |  
|Dividend yield                    |  |                 | % |  |               | %
|Volatility rate                   |  | 67.57            | % |  | 66.71          | %
|Average expected life (in years): |  |                  |   |  |                |  
|Expected livesfour years         |  | 6.50             |   |  | 6.25           |  
|Average risk-free interest rate:  |  | 2.42             | % |  | 1.65           | %

Stock Option Exchange

On July 21, 2009, we completed an offer to exchange certain employee stock options issued under the 2005 Equity Incentive Plan
(Exchange Offer). Certain previously granted stock options were exchanged for new, lower-priced stock options granted on a one and one half-for-one basis (1.5:1). An aggregate of 460,700 previously granted stock options were exchanged
for an aggregate of 307,138 new stock options granted pursuant to the Exchange Offer with an exercise price of $8.64 per share. The new stock option grants will vest annually over a four-year period beginning on the first anniversary of the date
granted. The Exchange Offer resulted in a nominal increase in stock-based compensation expense.



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The following tables summarize our stock option activity for the six months ended July 31, 2010 and
August 1, 2009 (in thousands except grant date weighted-average exercise price and weighted-average remaining contractual life):



|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|---------------------------------------- |  | ------------ | - |  | ---------------------------------------- | ----- | --------------------------------------------------- | ---- | ------------------ | - | ------
|                                         |  | StockOptions |   |  | Grant DateWeighted-AverageExercise Price |       | Weighted-AverageRemainingContractual Life(in Years) |      | IntrinsicValue (1)
|Outstanding at January 30, 2010          |  | 1,495        |   |  | $                                        | 11.88 |                                                     | 6.05 |                    | $ | 7,667 
|Granted year to date                     |  | 55           |   |  | $                                        | 19.23 |                                                     |      |                    |   |       
|Exercised year to date                   |  | (159         | ) |  | $                                        | 3.83  |                                                     |      |                    |   |       
|Forfeited year to date                   |  | (34          | ) |  | $                                        | 20.72 |                                                     |      |                    |   |       
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Outstanding at July 31, 2010             |  | 1,357        |   |  | $                                        | 12.61 |                                                     | 5.93 |                    | $ | 11,677
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Exercisable at July 31, 2010             |  | 690          |   |  | $                                        | 13.91 |                                                     | 4.91 |                    | $ | 6,206 
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|                                         |  |              |   | 
|                                         |  | StockOptions |   |  | Grant DateWeighted-AverageExercise Price |       | Weighted-AverageRemainingContractual Life(in Years) |      | IntrinsicValue (1)
|Outstanding at January 31, 2009          |  | 1,793        |   |  | $                                        | 17.13 |                                                     | 5.90 |                    | $ | 3,799 
|Granted year to date (2)                 |  | 520          |   |  | $                                        | 7.92  |                                                     |      |                    |   |       
|Exercised year to date                   |  | (168         | ) |  | $                                        | 1.33  |                                                     |      |                    |   |       
|Forfeited and exchanged year to date (3) |  | (543         | ) |  | $                                        | 30.24 |                                                     |      |                    |   |       
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Outstanding at August 1, 2009            |  | 1,602        |   |  | $                                        | 11.35 |                                                     | 6.39 |                    | $ | 5,336 
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       
|Exercisable at August 1, 2009            |  | 618          |   |  | $                                        | 12.01 |                                                     | 4.91 |                    | $ | 2,827 
|                                         |  |              |   |  |                                          |       |                                                     |      |                    |   |       



|(1) | Intrinsic value for stock options is defined as the difference between the market price of the Companys common stock and the weighted average exercise price of
in-the-money options outstanding at the end of each fiscal period.
|--- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | Includes 307,138 stock options issued pursuant to the Exchange Offer
|--- | --------------------------------------------------------------------

|(3) | Includes 460,700 stock options exchanged in the Exchange Offer.
|--- | ---------------------------------------------------------------

During the six months ended July 31, 2010 and August 1, 2009, we granted approximately 55,000 and 213,000 stock options with a Black-Scholes
weighted average fair value of $12.32 and $4.24.

The following table summarizes our restricted stock activity for the six months ended
July 31, 2010 and August 1, 2009 (in thousands except weighted-average fair value):



|                                |  |                 |   |  |                                     |       |                    |   |       
|------------------------------- |  | --------------- | - |  | ----------------------------------- | ----- | ------------------ | - | ------
|                                |  | RestrictedStock |   |  | Grant DateWeightedAverage FairValue |       | IntrinsicValue (1)
|Outstanding at January 30, 2010 |  | 622             |   |  | $                                   | 9.67  |                    | $ | 7,921 
|Granted year to date            |  | 193             |   |  | $                                   | 19.09 |                    |   |       
|Vested year to date             |  | (178            | ) |  | $                                   | 9.43  |                    |   |       
|Forfeited year to date          |  | (21             | ) |  | $                                   | 12.12 |                    |   |       
|                                |  |                 |   |  |                                     |       |                    |   |       
|Outstanding at July 31, 2010    |  | 616             |   |  | $                                   | 12.61 |                    | $ | 11,278
|                                |  |                 |   |  |                                     |       |                    |   |       



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|                                |  |                 |   |  |                                     |       |                    |   |      
|------------------------------- |  | --------------- | - |  | ----------------------------------- | ----- | ------------------ | - | -----
|                                |  | RestrictedStock |   |  | Grant DateWeightedAverage FairValue |       | IntrinsicValue (1)
|Outstanding at January 31, 2009 |  | 285             |   |  | $                                   | 15.49 |                    | $ | 2,034
|Granted year to date            |  | 442             |   |  | $                                   | 7.06  |                    |   |      
|Vested year to date             |  | (68             | ) |  | $                                   | 15.75 |                    |   |      
|Forfeited year to date          |  | (10             | ) |  | $                                   | 10.63 |                    |   |      
|                                |  |                 |   |  |                                     |       |                    |   |      
|Outstanding at August 1, 2009   |  | 649             |   |  | $                                   | 9.80  |                    | $ | 6,194
|                                |  |                 |   |  |                                     |       |                    |   |      



|(1) | Intrinsic value for restricted stock awards is defined as the market value of the outstanding restricted stock on the last business day of the quarter. The market value
per share was $18.30 and $9.55 at July 31, 2010 and August 1, 2009.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We recorded $1.3 million and $1.2 million of
total stock-based compensation expense for the three months ended July 31, 2010 and August 1, 2009. We recorded $2.5 million and $1.8 million of total stock-based compensation expense for the six months ended July 31, 2010 and
August 1, 2009. The stock-based compensation expense is calculated on an accelerated method for stock options and a straight-line basis for restricted stock over the vesting periods of the related equity grant. This charge had no impact on our
reported cash flows.

At July 31, 2010, there was $8.5 million of total unrecognized compensation cost related to unvested stock options
and restricted stock grants. This cost has a weighted-average recognition period of 1.4 years.

Comprehensive Income or
LossComprehensive income or loss represents all changes in equity during a period except those resulting from investments by and distributions to shareholders. Comprehensive loss for the three and six months ended July 31, 2010 and
August 1, 2009 is as follows (in thousands):



|                                                                                    |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|----------------------------------------------------------------------------------- |  | ------------------ | ------ | - | ---------------- | - | ------ | ------------- |  | - | -------------- | - |  | - | ------ | -
|                                                                                    |  | Three Months Ended |        |   | Six Months Ended |  
|                                                                                    |  | July 31, 2010      |        |   | August 1, 2009   |   |        | July 31, 2010 |  |   | August 1, 2009 |  
|Net loss                                                                            |  | $                  | (1,214 | ) |                  | $ | (3,085 | )             |  | $ | (3,114         | ) |  | $ | (4,744 | )
|Net change in unrealized gains (losses) on available-for-salesecurities, net of tax |  |                    | 3      |   |                  |   | 74     |               |  |   | (89            | ) |  |   | (27    | )
|                                                                                    |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|Comprehensive loss                                                                  |  | $                  | (1,211 | ) |                  | $ | (3,011 | )             |  | $ | (3,203         | ) |  | $ | (4,771 | )
|                                                                                    |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  

Recent Accounting PronouncementsIn June 2009, the Financial Accounting Standards Board (FASB)
issued guidance on the consolidation of variable interest entities. The guidance requires a revised approach to identifying a controlling financial interest in a variable interest entity and requires additional disclosures about an entitys
involvement in variable interest entities. The guidance is effective for interim and annual reporting periods beginning after November 15, 2009. We adopted the new requirements in the three months ended May 1, 2010. The adoption of this
guidance did not have a material impact on our condensed consolidated financial statements.

In January 2010, the FASB issued guidance that
requires reporting entities to make new disclosures about fair value measurements including significant transfers into and out of Level 1 and Level 2 fair value measurements and information on purchases, sales, issuances and settlements on a gross
basis in the reconciliation of Level 3 fair value measurements. In addition, the guidance clarifies certain existing disclosure requirements. This guidance is effective for interim and annual reporting periods beginning after December 15, 2009,
except for the additional Level 3 reconciliation disclosures, which are effective for interim and annual reporting periods beginning after December 15, 2010. We adopted the new requirements in the three months ended May 1, 2010. The
adoption of this guidance did not have a material impact on our condensed consolidated financial statements.

In February 2010, the FASB
issued amended guidance on subsequent events. Under this amended guidance, SEC filers are no longer required to disclose the date through which subsequent events have been evaluated in originally issued and revised financial statements. This
guidance was effective immediately and we adopted these new requirements in the three months ended May 1, 2010.

3. Commitments and
Contingencies

LeasesWe are committed under operating leases for all of our retail store locations and our combined home
office and ecommerce fulfillment center. In addition to minimum future lease payments, substantially all store leases provide for additional rental payments based on sales, as well as common area maintenance charges. A majority of our leases provide
for ongoing co-tenancy requirements that would further lower rental rates, or permit lease terminations, or both, in the event that co-tenants cease to operate for specific periods. For leases that have fixed escalation clauses, minimum rents are
recognized on a straight-line basis over the term of the lease. We expense escalated percentage rent payments in the period they are incurred. Total rent expense, base rent expense and contingent and other rent expense for the three and six months
ended July 31, 2010 and August 1, 2009 is as follows (in thousands):





|                                  |  |                    |        |                  |   |               |  |                |        |  |   |       
|--------------------------------- |  | ------------------ | ------ | ---------------- | - | ------------- |  | -------------- | ------ |  | - | ------
|                                  |  | Three Months Ended |        | Six Months Ended
|                                  |  | July 31, 2010      |        | August 1, 2009   |   | July 31, 2010 |  | August 1, 2009
|Base rent expense                 |  | $                  | 9,236  |                  | $ | 8,942         |  | $              | 18,297 |  | $ | 17,077
|Contingent and other rent expense |  |                    | 5,893  |                  |   | 5,434         |  |                | 11,615 |  |   | 10,658
|                                  |  |                    |        |                  |   |               |  |                |        |  |   |       
|Total rent expense                |  | $                  | 15,129 |                  | $ | 14,376        |  | $              | 29,912 |  | $ | 27,735
|                                  |  |                    |        |                  |   |               |  |                |        |  |   |       



14



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Purchase CommitmentsAt July 31, 2010 and January 30, 2010, we had outstanding
purchase orders to acquire merchandise from vendors of $77.2 million and $47.0 million. We have an option to cancel these commitments with no notice prior to shipment, except for private label purchase orders in which we are obligated to repay
certain contractual amounts upon cancellation. At July 31, 2010 and January 30 2010, we had $2.4 million and $0.6 million of letters of credit outstanding.

LitigationWe are involved from time to time in claims, proceedings and litigation arising in the ordinary course of business. We have made
accruals with respect to these matters, where appropriate, which are reflected in our condensed consolidated financial statements. For some matters, the amount of liability is not probable or the amount cannot be reasonable estimated and therefore
accruals have not been made. We may enter into discussions regarding settlement of these matters, and may enter into settlement agreements, if we believe settlement is in the best interest of the Companys shareholders.

On March 5, 2008, a former employee commenced an action against the Company in California state court (Evan Johnson v. Zumiez, Inc., et al.,Case No. RG08374968, Alameda County Superior Court, filed March 5, 2008) alleging that we failed to pay all overtime wages owing to him and other employees in California, failed to provide meal breaks as required by California law, failed
to provide employees with proper itemized wage statements (pay stubs) as required by California law, and failed to pay terminated employees waiting time penalties under California Labor Code section 203. The court granted preliminary approval of the
settlement on March 16, 2010, and issued an order granting final approval on July 23, 2010. No class members objected to the settlement and only four class members opted out of the settlement. The total amount of the negotiated settlement
is $1.38 million. This entire amount will be paid out in settlement awards to the class members, attorneys fees and costs, claims administration fees and other payments required by the settlement, with no reversion of unclaimed funds to the
Company. This accrued charge was recorded in selling, general and administrative expenses in the condensed consolidated statement of operations for the three months ended August 1, 2009, and was paid out on August 10, 2010.

A putative class action, Chandra Berg et al. v. Zumiez Inc., was filed against the Company in the Los Angeles Superior Court under case number
BC408410 on February 25, 2009. The Complaint alleges causes of action for failure to pay overtime wages to present and former store managers in California, failure to provide meal periods and rest breaks to store managers, failure to
reimburse retail employees for clothing required by the Companys dress code, failure to reimburse retail employees for business expenses, failure to provide store managers with accurate itemized wage statements, failure to pay terminated store
managers all wages due at the time of termination, unfair business practices and declaratory relief. Plaintiff filed a First Amended Complaint on April 2, 2010 which added an additional plaintiff/class representative and a new cause of action
for penalties for alleged Labor Code violations under the Private Attorneys General Act. We filed an answer to the First Amended Complaint and conducted discovery. On February 8, 2010, we attended a mediation wherein no settlement was
reached. Plaintiffs filed their motion for class certification, and we filed our opposition to class certification. Plaintiffs reply papers were filed on August 2, 2010. On September 1, 2010, the Company announced that it had
reached an agreement to settle. The settlement agreement, which is subject to documentation and court approval, is expected to cost the Company approximately $2.1 million which includes settlement awards to class members, incentive
payments to the two plaintiffs, attorneys fees and costs, and claims administration costs. This accrued charge was recorded in selling, general and administrative expenses in the condensed consolidated statement of operations for the
three months ended July 31, 2010.

Insurance ReservesWe are responsible for medical and dental insurance claims up to a specified
aggregate amount. We maintain a reserve for estimated medical and dental insurance claims based on historical claims experience and other estimated assumptions.

4. Fair Value MeasurementsWe define fair value, establish a framework for measuring fair value and expand disclosure about fair value
measurements as follows:



| |  |  | Level 1Quoted prices in active markets for identical assets or liabilities;
| | - |  | ----------------------------------------------------------------------------



| |  |  | Level 2Quoted prices for similar assets or liabilities in active markets or inputs that are observable;
| | - |  | --------------------------------------------------------------------------------------------------------



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##### Table of Contents

| |  |  | Level 3Inputs that are unobservable. We classify financial instruments in Level 3 of the fair value hierarchy when there is reliance on at least
one significant unobservable input to the valuation model. In addition to these unobservable inputs, the valuation models for Level 3 financial instruments may also rely on a number of inputs that are readily observable either directly or
indirectly.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We follow the guidelines for assessing fair value measurements consistent with GAAP that requires an assessment
of whether certain factors exist to indicate that the market for an instrument is not active at the measurement date. If, after evaluating those factors, the evidence indicates the market is not active, a company must determine whether recent quoted
transaction prices are associated with distressed transactions.

The following tables summarize assets measured at fair value on a recurring
basis at July 31, 2010 and January 30, 2010 (in thousands):



|                                      |  |                  |       |         |   |         |  |   |      
|------------------------------------- |  | ---------------- | ----- | ------- | - | ------- |  | - | -----
|                                      |  | July 31, 2010   
|                                      |  | Level 1          |       | Level 2 |   | Level 3
|Cash and cash equivalents:            |  |                  |       |         |   |         |  |   |      
|Cash                                  |  | $                | 6,824 |         | $ |        |  | $ |     
|Money market funds                    |  |                  | 18    |         |   |        |  |   |     
|Marketable securities:                |  |                  |       |         |   |         |  |   |      
|Treasury and agency securities        |  |                  |      |         |   | 6,143   |  |   |     
|State and local government securities |  |                  |      |         |   | 61,785  |  |   |     
|Variable-rate demand notes            |  |                  |      |         |   | 16,547  |  |   |     
|Long-term investments:                |  |                  |       |         |   |         |  |   |      
|State and local government securities |  |                  |      |         |   |        |  |   | 863  
|Equity method investment              |  |                  |      |         |   |        |  |   | 1,924
|Put option (1)                        |  |                  |      |         |   |        |  |   | 71   
|                                      |  |                  |       |         |   |         |  |   |      
|Total assets                          |  | $                | 6,842 |         | $ | 84,475  |  | $ | 2,858
|                                      |  |                  |       |         |   |         |  |   |      
|                                      | 
|                                      |  | January 30, 2010
|                                      |  | Level 1          |       | Level 2 |   | Level 3
|Cash and cash equivalents:            |  |                  |       |         |   |         |  |   |      
|Cash                                  |  | $                | 1,081 |         | $ |        |  | $ |     
|Money market funds                    |  |                  | 487   |         |   |        |  |   |     
|Marketable securities:                |  |                  |       |         |   |         |  |   |      
|Treasury and agency securities        |  |                  |      |         |   | 15,316  |  |   |     
|State and local government securities |  |                  |      |         |   | 69,785  |  |   |     
|Variable-rate demand notes            |  |                  |      |         |   | 21,382  |  |   |     
|Long-term investments:                |  |                  |       |         |   |         |  |   |      
|State and local government securities |  |                  |      |         |   |        |  |   | 872  
|                                      |  |                  |       |         |   |         |  |   |      
|Total assets                          |  | $                | 1,568 |         | $ | 106,483 |  | $ | 872  
|                                      |  |                  |       |         |   |         |  |   |      



|(1) | Included in long-term other assets on our condensed consolidated balance sheets.
|--- | --------------------------------------------------------------------------------

Our policy is to recognize transfers into and transfers out of hierarchy levels as of the actual date of the event or change in circumstances that caused
the transfer.

The Level 2 marketable securities primarily include state and local municipal instruments, U.S. Treasury securities, U.S.
Agency securities and variable-rate demand notes. Fair values are based on quoted market prices for similar assets or liabilities or determined using inputs that use readily observable market data that are actively quoted and can be validated
through external sources, including third-party pricing services, brokers and market transactions.

The $0.9 million in Level 3 state and
local government securities at July 31, 2010 and January 30, 2010 represents a $1.0 million par value auction rate security, net of temporary impairment charge of $0.1 million. Our valuation method for the auction rate security is based on
numerous assumptions including assessments of the underlying security, expected cash flows, credit ratings, liquidity and other relevant factors. The $1.9 million equity method investment at July 31, 2010 represents the fair value of the
investment, while the $0.1 million put option at July 31, 2010 represents the fair value of the put option associated with that equity method investment. The equity method investment is valued using comparative market multiples adjusted by an
estimated discount factor. The put option is valued by calculating the present value of the difference between the initial investment value of $2.0 million and the fair value of



16



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##### Table of Contents

the investment if the fair value is lower than the initial investment value, adjusted for counterparty risk. The assumptions, assessments and the interpretations of relevant market data are
subject to uncertainties and are difficult to predict and require significant judgment. The use of different assumptions, applying different judgment to inherently subjective matters and changes in future market conditions could result in
significantly different estimates of fair value.

The following tables present the changes in the Level 3 fair value category for the six
months ended July 31, 2010 and August 1, 2009 (in thousands):



|                                                                   |  |                                     |     |   |                  |   |       |            |  |   |   
|------------------------------------------------------------------ |  | ----------------------------------- | --- | - | ---------------- | - | ----- | ---------- |  | - | --
|                                                                   |  | State and LocalGovernmentSecurities |     |   | EquityInvestment |   |       | Put Option
|Beginning balance at January 30, 2010                              |  | $                                   | 872 |   |                  | $ |      |            |  | $ |  
|Purchases                                                          |  |                                     |    |   |                  |   | 2,000 |            |  |   |  
|Unrealized loss included in accumulated other comprehensive income |  |                                     | (9  | ) |                  |   |      |            |  |   |  
|Unrealized loss included in other income, net                      |  |                                     |    |   |                  |   | (76   | )          |  |   |  
|Recognition of put option included in other income, net            |  |                                     |    |   |                  |   |      |            |  |   | 71
|                                                                   |  |                                     |     |   |                  |   |       |            |  |   |   
|Ending balance at July 31, 2010                                    |  | $                                   | 863 |   |                  | $ | 1,924 |            |  | $ | 71
|                                                                   |  |                                     |     |   |                  |   |       |            |  |   |   



|                                                                   |  |                                     |        |  
|------------------------------------------------------------------ |  | ----------------------------------- | ------ | -
|                                                                   |  | State and LocalGovernmentSecurities |       
|Beginning balance at January 31, 2009                              |  | $                                   | 1,767  |  
|Sales                                                              |  |                                     | (1,000 | )
|Unrealized gain included in accumulated other comprehensive income |  |                                     | 32     |  
|                                                                   |  |                                     |        |  
|Ending balance at August 1, 2009                                   |  | $                                   | 799    |  
|                                                                   |  |                                     |        |  

The following table represents the fair value hierarchy for assets measured at fair value on a nonrecurring basis for the
six months ended July 31, 2010 and August 1, 2009 (in thousands):



|                                |  |                              |    |                                                           |   |                                   |  |   |    
|------------------------------- |  | ---------------------------- | -- | --------------------------------------------------------- | - | --------------------------------- |  | - | ---
|Long-Lived Assets Held and Used |  | Fair Value (as ofperiod end) |    | Using SignificantUnobservableInputs (Level 3Measurements) |   | Net Loss (forthe six monthsended)
|July 31, 2010                   |  | $                            |   |                                                           | $ |                                  |  | $ |   
|August 1, 2009                  |  | $                            | 96 |                                                           | $ | 96                                |  | $ | 294

There was no impairment for long-lived
assets recorded for the six months ended July 31, 2010. During the six months ended August 1, 2009, in accordance with the accounting for impairments of long-lived assets classified as held and used, three stores (primarily fixed assets)
with a net carrying amount of $0.4 million were written down to their fair value of $0.1 million, resulting in a net impairment charge of $0.3 million which was included in selling, general and administrative expense for the six months ended
August 1, 2009. The fair value was determined using a discounted cash flow model at a store level. Store impairment expense was recorded net of the remaining tenant allowance. The estimation of future cash flows from operating activities
requires significant judgments of factors that include future sales, gross profit and operating expenses. If our sales, gross profit or operating expenses are not achieved at or above the forecasted level, the carrying value of certain store assets
may prove unrecoverable and we may incur additional impairment charges in the future.

5. Exit or Disposal ActivitiesOn
March 2, 2010, we acquired a 168,450 square foot building in Corona, California for $11.8 million and we have relocated our distribution facility from Everett, Washington to this facility. We believe that we will be more effective distributing
our products through a distribution center located in Corona, California due to the majority of our vendors being located in Southern California. In conjunction with the closure of the Everett, Washington distribution facility, we have recorded $0.6
million of lease termination costs and $0.3 million of other costs to exit the facility during the three months ended July 31, 2010, included in cost of goods sold in our condensed consolidated statements of operations. In July 2010, we entered
into an amendment of the lease for our combined home office, ecommerce fulfillment center and the exited distribution facility in Everett, Washington, which terminated our lease commitments for a portion of the leased space in exchange for
additional charges to be paid over the life of the remaining lease period. The lease termination costs recorded reflect the present value of these future charges. Additionally, as a result of the amended lease agreement, during the three months
ended July 31, 2010 we incurred a $0.3 million charge related to the disposal of long-lived assets and we recognized a $0.2 million benefit related to deferred rent liability. These amounts are included in cost of goods sold on our condensed
consolidated statements of operations.



17



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##### Table of Contents

Cumulatively, during the six months ended July 31, 2010, we have recorded $0.9 million of employee
benefit costs (severance and performance bonuses), $0.6 million of lease termination costs and $0.6 million of other costs to exit the facility. Additionally, we incurred a $0.3 million charge on disposal of long-lived assets and we recognized a
$0.2 million benefit related to deferred rent liability. These amounts are included in cost of goods sold on our condensed consolidated statements of operations.

We estimate $0.2 million of additional costs related to the relocation will be incurred in the remainder of fiscal 2010.

Exit or disposal provisions recorded during the three months ended July 31, 2010 as a result of this relocation are as follows (in thousands):



|                        |  |             |     |           |   |          |  |   |                 |   |  |                   |      |   |  |   |    
|----------------------- |  | ----------- | --- | --------- | - | -------- |  | - | --------------- | - |  | ----------------- | ---- | - |  | - | ---
|                        |  | May 1, 2010 |     | Additions |   | Payments |  |   | Adjustments (1) |   |  | July 31, 2010 (2)
|Employee benefit costs  |  | $           | 166 |           | $ |         |  | $ | (111            | ) |  | $                 | 9    |   |  | $ | 64 
|Lease termination costs |  |             |    |           |   | 1,051    |  |   | (186            | ) |  |                   | (457 | ) |  |   | 408
|Other exit costs        |  |             | 90  |           |   | 305      |  |   | (253            | ) |  |                   |     |   |  |   | 142
|                        |  |             |     |           |   |          |  |   |                 |   |  |                   |      |   |  |   |    
|Total                   |  | $           | 256 |           | $ | 1,356    |  | $ | (550            | ) |  | $                 | (448 | ) |  | $ | 614
|                        |  |             |     |           |   |          |  |   |                 |   |  |                   |      |   |  |   |    



|(1) | The lease termination cost adjustment represents the difference between the calculated lease termination cost as a result of the amended lease and our initial estimate
of lease termination costs recorded on the cease use date.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|(2) | The exit or disposal provisions are included in trade accounts payable, accrued payroll and payroll taxes, other liabilities and long-term other liabilities on our
condensed consolidated balance sheet.
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

6. Net Loss Per Share, Basic and DilutedBasic net loss per share is based on
the weighted average number of common shares outstanding during the period. The dilutive effect of stock options and restricted stock is applicable only in periods of net income.

The following table sets forth the computation of basic and diluted net loss per share (in thousands, except per share amounts):



|                                                              |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|------------------------------------------------------------- |  | ------------------ | ------ | - | ---------------- | - | ------ | ------------- |  | - | -------------- | - |  | - | ------ | -
|                                                              |  | Three Months Ended |        |   | Six Months Ended |  
|                                                              |  | July 31, 2010      |        |   | August 1, 2009   |   |        | July 31, 2010 |  |   | August 1, 2009 |  
|Net loss                                                      |  | $                  | (1,214 | ) |                  | $ | (3,085 | )             |  | $ | (3,114         | ) |  | $ | (4,744 | )
|Weighted average common shares for basic net loss per share   |  |                    | 29,954 |   |                  |   | 29,496 |               |  |   | 29,846         |   |  |   | 29,253 |  
|Dilutive effect of stock options and restricted stock         |  |                    |       |   |                  |   |       |               |  |   |               |   |  |   |       |  
|                                                              |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|Weighted average common shares for diluted net loss per share |  |                    | 29,954 |   |                  |   | 29,496 |               |  |   | 29,846         |   |  |   | 29,253 |  
|                                                              |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|Basic net loss per share                                      |  | $                  | (0.04  | ) |                  | $ | (0.10  | )             |  | $ | (0.10          | ) |  | $ | (0.16  | )
|                                                              |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  
|Diluted net loss per share                                    |  | $                  | (0.04  | ) |                  | $ | (0.10  | )             |  | $ | (0.10          | ) |  | $ | (0.16  | )
|                                                              |  |                    |        |   |                  |   |        |               |  |   |                |   |  |   |        |  



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Item 2: MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should
be read in conjunction with our condensed consolidated financial statements and related notes included elsewhere in this document. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could
differ materially from those anticipated in these forward-looking statements as a result of certain factors, including those discussed in Item 1A Risk Factors in our Form 10-K filed with the SEC on March 23, 2010 and in this
Form 10-Q.

Forward-looking statements relate to our expectations for future events and future financial performance. Generally,
the words anticipates, expects, intends, may, should, plans, believes, predicts, potential, continue and similar expressions
identify forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ significantly from those anticipated in the forward-looking statements. These statements are only
predictions. Actual events or results may differ materially. Factors which could affect our financial results are described below under the heading Risk Factors and in Item 1A Risk Factors of our Form 10-K referred to in
the preceding paragraph. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Moreover, neither we nor any other person assume responsibility for the accuracy and completeness of the forward-looking statements. We undertake no
duty to update any of the forward-looking statements after the date of this report to conform such statements to actual results or to changes in our expectations.

References in the following discussion to we, us, our, the Company and similar references mean Zumiez
Inc. and its wholly-owned subsidiaries, unless otherwise expressly stated or the context otherwise requires.

Overview

We are a mall based specialty retailer of action sports related apparel, footwear, equipment and accessories operating under the
Zumiez brand name. At July 31, 2010, we operated 393 stores primarily located in shopping malls, giving us a presence in 37 states. Our stores cater to young men and women between the ages of 12 and 24 who seek popular brands representing a
lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX and motocross. We support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate our brand
image with our customers activities and interests. This approach, combined with our differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows us to provide an experience for our
customers that we believe is consistent with their attitudes, fashion tastes and identities and is otherwise unavailable in most malls. Accordingly, our success is largely dependent upon our ability to anticipate, identify and respond to the fashion
tastes of our customers and to provide merchandise that satisfies customer demands.

General

Net sales constitute gross sales net of actual and estimated returns and deductions for promotions. Net sales include our in-store sales and our ecommerce
sales, which includes ecommerce shipping revenue. Ecommerce sales were 2.9% and 1.6% of total net sales for the three months ended July 31, 2010 and August 1, 2009 and 3.0% and 1.8% of total net sales for the six months ended July 31,
2010 and August 1, 2009. Sales of gift cards are deferred and recognized when gift cards are redeemed. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed
or recovered (gift card breakage). Gift card breakage is recognized as revenue after 24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data.

We report comparable store sales based on net sales beginning on the first anniversary of the first day of operation of a new store. Our
comparable store sales also include our ecommerce sales. Changes in our comparable store sales between two periods are based on net sales of stores which were in operation during both of the two periods being compared and, if a store is included in
the calculation of comparable store sales for only a portion of one of the two periods being compared, then that store is included in the calculation for only the comparable portion of the other period. Any change in square footage of an existing
comparable store, including remodels, does not eliminate that store from inclusion in the calculation of comparable store sales. There may be variations in the way in which some of our competitors and other retailers calculate comparable or same
store sales. As a result, data herein regarding our comparable store sales may not be comparable to similar data made available by our competitors or other retailers.

Cost of goods sold consists of branded merchandise costs and our private label merchandise including design, sourcing, importing and inbound freight
costs. Our cost of goods sold also includes shrinkage, certain promotional costs and buying, occupancy, distribution and warehousing costs. This may not be comparable to the way in which our competitors or other retailers compute their cost of



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goods sold. We receive immaterial amounts of cash consideration from vendors, which have been recorded as a reduction of cost of goods sold if the inventory has sold, as a reduction of the
carrying value of the inventory if the inventory is still on hand, or a reduction of selling, general and administrative expense if the amounts are reimbursements of specific, incremental and identifiable costs of selling the vendors products.

With respect to the freight component of our ecommerce sales, we arrange and pay the freight for our customers and bill them for this
service, unless our customers have their product shipped to one of our stores or we have free shipping promotions to our customers, in which case we do not bill our customers. Such amounts billed are included in net sales and the related freight
cost is charged to cost of goods sold.

Selling, general and administrative expenses consist primarily of store personnel wages and benefits,
administrative staff and infrastructure expenses, outbound freight, store supplies, depreciation on fixed assets at our home office and stores, facility expenses and training, advertising and marketing costs. Credit card fees, insurance, public
company expenses, legal expenses and other miscellaneous operating costs are also included in selling, general and administrative expenses. This may not be comparable to the way in which our competitors or other retailers compute their selling,
general and administrative expenses.

Key Performance Indicators

Our management evaluates the following items, which we consider key performance indicators, in assessing our performance:

Comparable store sales. As previously described in detail under the caption General, comparable store sales provide a measure of sales
growth for stores open at least one year over the comparable prior year period.

We consider comparable store sales to be an important
indicator of our current performance. Comparable store sales results are important to achieve leveraging of our costs, including store payroll, store supplies and rent. Comparable store sales also have a direct impact on our total net sales, cash
and working capital.

Gross profit. Gross profit measures whether we are optimizing the price and inventory levels of our merchandise.
Gross profit is the difference between net sales and cost of goods sold. Any inability to obtain acceptable levels of initial markups or any significant increase in our use of markdowns could have an adverse effect on our gross profit and results of
operations.

Operating profit.We view operating profit as a key indicator of our success. The key drivers of operating profit are
comparable store sales, gross profit, our ability to control selling, general and administrative expenses and our level of capital expenditures affecting depreciation expense.

Store productivity.We evaluate store productivity, including net sales per average square foot, average unit retail price, the
number of transactions per store, dollars per transaction, the number of units sold per store and the number of units per transaction in assessing our operational performance. In addition, we review our stores operating profit as a measure of
the stores profitability.

Critical Accounting Estimates

Our condensed consolidated financial statements have been prepared in conformance with GAAP. In connection with the preparation of our condensed
consolidated financial statements, we are required to make assumptions and estimates about future events and apply judgments that affect the reported amount of assets, liabilities, revenue, expenses and the related disclosures. We base our
assumptions, estimates and judgments on historical experience, current trends and other factors that we believe to be relevant at the time our condensed consolidated financial statements are prepared. On a regular basis, we review the accounting
policies, assumptions, estimates and judgments to ensure that our condensed consolidated financial statements are presented fairly and in accordance with GAAP. However, because future events and their effects cannot be determined with certainty,
actual results could differ from our assumptions and estimates, and such differences could be material.

Our significant accounting policies
are discussed in Note 2, Summary of Significant Accounting Policies, of the Notes to Consolidated Financial Statements in our Form 10-K filed on March 23, 2010. We believe that the following accounting estimates are the most critical to
aid in fully understanding and evaluating our reported financial results, and they require our most difficult, subjective or complex judgments, resulting from the need to make estimates about the effect of matters that are inherently uncertain.



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|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |  | Effect If Actual Results Differ
From Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|Revenue Recognition                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|We recognize revenue upon purchase by customers at our retail store locations or upon shipment for orders placed through our website as
both title and risk of loss have transferred. Revenue is recorded net of estimated and actual sales returns and deductions for promotions. 
Revenue is not recorded on the sale of gift cards. A current liability is recorded upon sale, and revenue is recognized when the gift card is redeemed for
merchandise. The amount of the gift card liability is determined taking into account our estimate of the portion of gift cards that will not be redeemed or recovered (gift card breakage). Gift card breakage is recognized as revenue after
24 months, at which time the likelihood of redemption is considered remote based on our historical redemption data.                                                                                                                      |  | Our revenue recognition accounting methodology contains uncertainties because it requires management to make assumptions regarding future sales returns and the amount and timing of
gift cards projected to be redeemed by gift card recipients. Our estimate of the amount and timing of sales returns and gift cards to be redeemed is based primarily on historical transaction experience.                                                                                                                                                           |  | We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to
recognize revenue. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material. 
A 10% change in our sales return reserve at July 31, 2010 would have affected net income by less than $0.1 million during the six months ended July 31,
2010.  A 10% change in our unredeemed gift card breakage life at July 31,
2010 would have affected net income by less than $0.1 million during the six months ended July 31, 2010.    
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|Valuation of Merchandise Inventories                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|We value our inventory at the lower of cost or fair market value through the establishment of write-down and inventory loss reserves.  Our write-down reserve represents the excess of the carrying value over
the amount we expect to realize from the ultimate sales or other disposal of the inventory. Write-downs establish a new cost basis for our inventory. Subsequent changes in facts or circumstances do not result in the restoration of previously
recorded write-downs or an increase in that newly established cost basis. 
Our inventory loss reserve represents anticipated physical inventory losses (shrinkage reserve) that have occurred since the last physical
inventory dates. Each quarter, we reserve for anticipated physical inventory losses on an aggregate basis.                                                                                                                                     |  | Our write-down reserve contains uncertainties because the calculation requires management to make assumptions based on the current rate
of sales, the age of inventory, the profitability of the inventory and other factors. 
Our inventory loss reserve contains uncertainties because the calculation requires management to make assumptions and to apply judgment regarding a number
of factors, including historical percentages that can be affected by changes in merchandise mix and changes in actual shrinkage trends.                         |  | We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to
calculate our inventory reserves. However, if actual results are not consistent with our estimates and assumptions, we may be exposed to losses or gains that could be material.
 A 10% decrease in ultimate sales price at July 31, 2010 would have affected net
income by $0.2 million during the six months ended July 31, 2010.  A 10%
difference in actual physical inventory shrinkage reserved at July 31, 2010 would have affected net income by $0.2 million during the six months ended July 31, 2010.
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|Fixed Assets                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|We review the carrying value of our fixed assets for impairment whenever events or changes in circumstances indicate that the carrying
value of such asset may not be recoverable.  Recoverability of assets to be
held and used is determined by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered impaired, the impairment recognized is measured by comparing
projected individual store discounted cash flow to the asset carrying values. Declines in projected store cash flow could result in the impairment of assets. 
The actual economic lives of our fixed assets may be different from our estimated useful lives, thereby resulting in a different carrying value. These
evaluations could result in a change in the depreciable lives of these assets and therefore our depreciation expense in future periods. |  | Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to
estimate future cash flows and asset fair values, including forecasting future sales, gross profit and operating expenses and selecting the discount rate that reflects the risk inherent in future cash flows.
 Our fixed assets accounting methodology contains uncertainties because it requires
management to make estimates with respect to the useful lives of our fixed assets that we believe are reasonable. |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to
calculate long-lived asset impairment losses. However, if actual results are not consistent with our estimates and assumptions, our operating results could be adversely affected.
 Although management believes that the current useful lives estimates assigned to our
fixed assets are reasonable, factors could cause us to change our estimates, thus affecting the future calculation of depreciation.                                                                                                           
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|Goodwill                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
|We evaluate goodwill for impairment annually and when an event occurs or circumstances change to suggest that the carrying value may not
be recoverable. We complete our impairment evaluation by performing internal valuation analyses, considering other publicly available market information, and where appropriate, by use of an independent valuation firm.
 We test goodwill for impairment by first comparing the carrying value of net assets
to the fair value of the related operations. If the fair value is determined to be less than carrying value, a second step is performed to compute the amount of impairment. We estimate fair value using discounted cash flows.                                                                                                                                                                                                                                                |  | Forecasts of future cash flow are based on our best estimate of future net sales and operating expenses. These types of analyses contain uncertainties because they require
management to make assumptions and to apply judgment to estimate economic factors and the profitability of future business operations.                                                                                                                                                                                                                                        |  | We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to
test for impairment losses on goodwill. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to an impairment charge that could be material.
 A 10% decrease in the fair value of the Company at July 31, 2010 would have no impact
on the carrying value of goodwill.                                                                                                                                                                                            



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|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |  | Judgments and Uncertainties                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |  | Effect If Actual Results Differ
From Assumptions                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|Asset Retirement Obligations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|An asset retirement obligation (ARO) represents a legal obligation associated with the retirement of a tangible long-lived asset that is incurred upon the acquisition, construction,
development or normal operation of that long-lived asset. Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to remove in order to comply with certain lease
agreements.                                                                                              |  | The ARO is recorded in other current and long-term liabilities in the condensed consolidated balance sheets and will be subsequently
adjusted for changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount of the long-lived asset and depreciated over its useful life.
 The ARO recorded contains uncertainties because management is required to make
assumptions and judgments to estimate the costs associated with closing a store, the timing of future estimated costs to a store and the credit risk and interest rate assumptions.                                                                                        |  | We do not believe there is a reasonable likelihood that there will be a material change in the estimates or assumptions we use to
calculate our AROs. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material. 
A 10% change in our estimated ARO liability at July 31, 2010 would have affected net income by less than $0.1 million during the six months ended
July 31, 2010.                                                                             
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|Stock-Based Compensation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|We maintain the Zumiez Inc. 2005 Equity Incentive Plan under which non-qualified stock options and restricted stock have been granted to
employees and non-employee directors.  In determining the fair value of our
share-based issuances, we use the Black-Scholes option pricing model, which requires management to apply judgment and make assumptions to determine the fair value of our awards.
 We determine the fair value of our restricted stock awards based on the closing
market price of our stock on the grant date. |  | The calculation of stock-based compensation requires management to make assumptions and to apply judgment to determine the fair value of our awards. These assumptions and judgments
include estimating the inputs to the Black-Scholes option pricing model, future employee turnover rates and future employee stock option exercise behaviors. Changes in these assumptions can materially affect the fair value estimate.                                                                                                                                                                                                                                                                    |  | We do not believe there is a reasonable likelihood there will be a material change in the future estimates or assumptions we use to
determine stock-based compensation expense. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to changes in stock-based compensation expense that could be material.
 A 10% change in our stock-based compensation expense for the three months ended July
31, 2010 would have affected net income by $0.2 million during the six months ended July 31, 2010.
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|Accounting for Income Taxes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|As part of the process of preparing the financial statements, income taxes are estimated for each of the jurisdictions in which we operate. This process involves estimating actual
current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within the condensed
consolidated balance sheets.                                                            |  | Significant judgment is required in evaluating our tax positions and determining our provision for income taxes. During the ordinary course of business, there are many transactions
and calculations for which the ultimate tax determination is uncertain. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in jurisdictions where we have lower statutory rates and higher than
anticipated in jurisdictions where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities or by changes in the relevant tax, accounting and other laws, regulations, principles and
interpretations. |  | Although management believes that the income tax related judgments and estimates are reasonable, actual results could differ and we may
be exposed to losses or gains that could be material.  Upon income tax
audit, any unfavorable tax settlement generally would require use of our cash and may result in an increase in our effective income tax rate in the period of resolution. A favorable tax settlement may be recognized as a reduction in our effective
income tax rate in the period of resolution.                                

Results of Operations

The following table presents, for the periods indicated, selected items on the condensed consolidated statements of operations as a percent of net sales:



|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   
|-------------------------------------------- |  | ------------------ | -- |  | ---------------- | -- |  | ------------- | -- |  | -------------- | --
|                                             |  | Three Months Ended |    |  | Six Months Ended |   
|                                             |  | July 31, 2010      |    |  | August 1, 2009   |    |  | July 31, 2010 |    |  | August 1, 2009 |   
|Net sales                                    |  | 100.0              | %  |  | 100.0            | %  |  | 100.0         | %  |  | 100.0          | % 
|Cost of goods sold                           |  | 68.6               |    |  | 71.1             |    |  | 69.8          |    |  | 71.3           |   
|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   
|Gross profit                                 |  | 31.4               |    |  | 28.9             |    |  | 30.2          |    |  | 28.7           |   
|Selling, general and administrative expenses |  | 33.8               |    |  | 35.0             |    |  | 33.2          |    |  | 34.0           |   
|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   
|Operating loss                               |  | (2.4               | )  |  | (6.1             | )  |  | (3.0          | )  |  | (5.3           | ) 
|Interest and other income, net               |  | 0.4                |    |  | 0.4              |    |  | 0.4           |    |  | 0.4            |   
|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   
|Loss before income taxes                     |  | (2.0               | )  |  | (5.7             | )  |  | (2.6          | )  |  | (4.9           | ) 
|Benefit for income taxes                     |  | (0.8               | )  |  | (2.1             | )  |  | (0.9          | )  |  | (2.0           | ) 
|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   
|Net loss                                     |  | (1.2               | )% |  | (3.6             | )% |  | (1.7          | )% |  | (2.9           | )%
|                                             |  |                    |    |  |                  |    |  |               |    |  |                |   



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Three Months (13 weeks) Ended July 31, 2010 Compared With Three Months (13 weeks) Ended
August 1, 2009

Net Loss

Net loss for the three months ended July 31, 2010 was $1.2 million, or $0.04 per diluted share, compared with a net loss of $3.1 million, or $0.10
per diluted share, for the three months ended August 1, 2009. Our effective income tax rate for the three months ended July 31, 2010 was 38.3% compared to 37.3% for the three months ended August 1, 2009.

Net Sales

Net sales were $97.7
million for the three months ended July 31, 2010 compared to $85.2 million for the three months ended August 1, 2009, an increase of $12.5 million or 14.7%. The increase reflected a comparable store sales increase of 9.3% for the three
months ended July 31, 2010 as well as the net addition of 24 stores (30 new stores offset by 6 store closures) subsequent to August 1, 2009.

Geographically, our stores west of Texas, which accounted for 53% of our comparable store sales, increased by 8%, our stores in the Northeast, Midwest
and South increased by 7% combined and the remaining increase in comparable store sales is due to increases in our ecommerce sales. The increase in comparable stores sales was primarily driven by an increase in comparable store transactions,
partially offset by a decline in dollars per transaction. Comparable store sales increases in accessories, mens clothing and boys clothing were partially offset by comparable store sales decreases in hardgoods, juniors clothing and
footwear. For information as to how we define comparable stores, see General above.

The increase in total net sales was due to an
increase in net sales from comparable stores of $7.9 million and an increase in net sales from non-comparable store sales of $4.6 million. The increase in non-comparable store net sales was primarily due to the net addition of 24 stores
subsequent to August 1, 2009.

Gross Profit

Gross profit was $30.7 million for the three months ended July 31, 2010 compared to $24.6 million for the three months ended August 1, 2009, an
increase of $6.1 million, or 24.6%. As a percentage of net sales, gross profit increased 250 basis points for the three months ended July 31, 2010 to 31.4% from 28.9% for the three months ended August 1, 2009. The increase was
primarily due to product margin improvement of 170 basis points, a 130 basis points decrease in store occupancy costs and a 40 basis points decrease in inbound shipping costs, offset by a 100 basis points increase due to distribution costs primarily
associated with the relocation of our distribution center.

Selling, General and Administrative Expenses

Selling, general and administrative (SG&A) expenses were $33.1 million for the three months ended July 31, 2010 compared to $29.9
million for the three months ended August 1, 2009, an increase of $3.2 million, or 10.8%. SG&A expenses as a percent of sales decreased by 120 basis points for the three months ended July 31, 2010 to 33.8% compared to 35.0% for
the three months ended August 1, 2009. The primary contributors to this decrease were a 150 basis points impact of a litigation settlement charge of $1.3 million incurred in the three months ended August 1, 2009, 120 basis points due to
store operating expense efficiencies, the effect of the change in accounting estimate for the depreciable lives of our leasehold improvements of 110 basis points and a 40 basis points impact of the $0.3 million impairment of long-lived assets charge
incurred in the three months ended August 1, 2009, partially offset by a 210 basis points impact of a litigation settlement charge of $2.1 million incurred in the three months ended July 31, 2010 and a 80 basis points increase in corporate
costs, primarily due to incentive compensation.

Exit or Disposal Activities

On March 2, 2010, we acquired a 168,450 square foot building in Corona, California for $11.8 million and we have relocated our distribution facility
from Everett, Washington to this facility. We believe that we will be more effective distributing our products through a distribution center located in Corona, California due to the majority of our vendors being located in Southern California. In
conjunction with the closure of the Everett, Washington distribution facility, we have recorded $0.6 million of lease termination costs and $0.3 million of other costs to exit the facility during the three months ended July 31, 2010. In July
2010, we entered into an amendment of the lease for our combined home office, ecommerce fulfillment center and the exited distribution facility in Everett, Washington, which terminated our lease commitments for a portion of the leased space in
exchange for additional charges to be paid over the life of the remaining lease period. The lease termination costs recorded reflect the present value of these future charges. Additionally, as a result of the amended lease agreement, during the
three months ended July 31, 2010 we incurred a $0.3 million charge related to the disposal of long-lived assets and we recognized a $0.2 million benefit related to deferred rent liability. These amounts are included in cost of goods sold in our
condensed consolidated statements of operations.



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Six Months (26 weeks) Ended July 31, 2010 Compared With Six Months (26 weeks) Ended
August 1, 2009

Net Loss

Net loss for the six months ended July 31, 2010 was $3.1 million, or $0.10 per diluted share, compared with a net loss of $4.7 million, or $0.16 per
diluted share, for the six months ended August 1, 2009. Our effective income tax rate for the six months ended July 31, 2010 was 35.6% compared to 40.7% for the six months ended August 1, 2009.

Net Sales

Net sales were $186.8
million for the six months ended July 31, 2010 compared to $162.0 million for the six months ended August 1, 2009, an increase of $24.8 million or 15.3%. The increase reflected a comparable store sales increase of 9.2% for the six months
ended July 31, 2010 as well as the net addition of 24 stores subsequent to August 1, 2009.

Geographically, our stores west of
Texas, which accounted for 53% of our comparable store sales, increased by 9%, our stores in the Northeast, Midwest and South increased by 6% combined and the remaining increase in comparable store sales is due to increases in our ecommerce sales.
The increase in comparable stores sales was primarily driven by an increase in comparable store transactions, partially offset by a decline in dollars per transaction. Comparable store sales increases in mens clothing, accessories, footwear
and boys clothing were partially offset by comparable store sales decreases in hardgoods and juniors clothing. For information as to how we define comparable stores, see General above.

The increase in total net sales was due to an increase in net sales from comparable stores of $14.8 million and an increase in net sales from
non-comparable store sales of $10.0 million. The increase in non-comparable store net sales was primarily due to the net addition of 24 stores subsequent to August 1, 2009.

Gross Profit

Gross profit was
$56.5 million for the six months ended July 31, 2010 compared to $46.5 million for the six months ended August 1, 2009, an increase of $9.9 million, or 21.3%. As a percentage of net sales, gross profit increased 150 basis points for
the six months ended July 31, 2010 to 30.2% from 28.7% for the six months ended August 1, 2009. The increase was primarily due to product margin improvement of 140 basis points and a 100 basis points decrease in store occupancy costs,
offset by a 120 basis points increase due to distribution costs primarily associated with the relocation of our distribution center.

Selling, General and Administrative Expenses

Selling, general and administrative (SG&A) expenses were $62.1 million for the six months ended July 31, 2010 compared to $55.2
million for the six months ended August 1, 2009, an increase of $6.9 million, or 12.5%. SG&A expenses as a percent of sales decreased by 80 basis points for the six months ended July 31, 2010 to 33.2% compared to 34.0% for the six
months ended August 1, 2009. The primary contributors to this decrease were the effect of the change in accounting estimate for the depreciable lives of our leasehold improvements of 110 basis points, an 80 basis points impact of a litigation
settlement charge of $1.3 million incurred in the three months ended August 1, 2009 and a 70 basis points due to store operating expense efficiencies, partially offset by a 110 basis points impact of a litigation settlement charge of $2.1
million incurred in the three months ended July 31, 2010 and a 80 basis points increase in corporate costs, primarily incentive compensation.

Exit or Disposal Activities

On
March 2, 2010, we acquired a 168,450 square foot building in Corona, California for $11.8 million and we have relocated our distribution facility from Everett, Washington to this facility. We believe that we will be more effective distributing
our products through a distribution center located in Corona, California due to the majority of our vendors being located in Southern California Cumulatively, during the six months ended July 31, 2010, we have recorded $0.9 million of employee
benefit costs (severance and performance bonuses), $0.6 million of lease termination costs, $0.3 million of loss on disposal of long-lived assets and $0.6 million of other costs to exit the facility, partially offset by the $0.2 million benefit
related to deferred rent liability. These amounts are included in cost of goods sold in our condensed consolidated statements of operations.



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Liquidity and Capital Resources

Our primary uses of cash are for capital investments, inventory purchases, store remodeling, store fixtures and ongoing infrastructure improvements such
as technology enhancements and distribution capabilities. Historically, our main sources of liquidity have been cash flows from operations.

The significant components of our working capital are inventories and liquid assets such as cash, cash equivalents, marketable securities and
receivables, reduced by accounts payable and accrued expenses. Our working capital position benefits from the fact that we generally collect cash from sales to customers the same day or within several days of the related sale, while we typically
have longer payment terms with our vendors.

At July 31, 2010 and January 30, 2010, we held a $1.0 million par value auction rate
security valued at $0.9 million, net of $0.1 million impairment charge. The $1.0 million security failed to sell at its scheduled auction in March 2009 and March 2010. In March 2010, the interest rate for the security reset to a prescribed
tax-free rate of 0.68% from 1.16%. We currently do not intend to hold the security beyond the next auction date and will try to sell this security when the auction date comes up in March 2011. However, the uncertainties in the credit markets have
prevented us and other investors from liquidating holdings of auction rate securities in auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. If the auction in March 2011
fails, we plan to hold the security until the next auction date and the security coupon rate will reset to a prescribed failure rate. An unsuccessful auction could result in our holding the security beyond the next scheduled auction
reset date if a secondary market does not develop; therefore, limiting the short-term liquidity of the investment. The security has been classified as long-term, available-for-sale marketable securities and included in long-term investments on our
condensed consolidated balance sheets at July 31, 2010 and January 30, 2010.

Our capital requirements include construction and
fixture costs related to the opening of new stores and remodeling expenditures for existing stores. Future capital requirements will depend on many factors, including the pace of new store openings, the availability of suitable locations for new
stores and the nature of arrangements negotiated with landlords. In that regard, our net investment to open a new store has varied significantly in the past due to a number of factors, including the geographic location and size of the new store, and
is likely to vary significantly in the future. During fiscal 2010, we expect to spend approximately $26.0 to $28.0 million on capital expenditures, which will relate to leasehold improvements and fixtures for the 27 new stores we plan to open in
fiscal 2010 and the acquisition costs of our new distribution center in Corona, California. There can be no assurance that the number of stores that we actually open in fiscal 2010 will not be different from the number of stores we plan to open, or
that actual fiscal 2010 capital expenditures will not differ from this expected amount.

Operating Activities

Net cash provided by operating activities decreased by $9.0 million from $13.4 million for the six months ended August 1, 2009 to $4.4 million for
the six months ended July 31, 2010. This decrease was primarily due to an increase in inventory and increase in income taxes receivable, partially offset by increased trade accounts payable.

Investing Activities

Net cash
used in investing activities was $1.6 million for the six months ended July 31, 2010, related to $20.7 million of capital expenditures primarily for the purchase of our new distribution center in Corona, California, new store openings and
home office and distribution center capital projects, offset by $19.1 million in net sales and maturities of marketable securities. Net cash used in investing activities was $25.9 million for the six months ended August 1, 2009, related to
$11.0 million of capital expenditures primarily for new store openings and existing store renovations and $14.9 million in net purchases of marketable securities.

Financing Activities

Net cash
provided by financing activities for the six months ended July 31, 2010 was $2.4 million related to excess tax benefits from stock-based compensation and proceeds from stock-based compensation exercises. Net cash provided by financing
activities for the six months ended August 1, 2009 was $0.7 million related to the proceeds received from stock-based compensation exercises and the related tax benefit.

Sources of Liquidity

Our most
significant sources of liquidity continue to be funds generated by operating activities, available cash and cash equivalents and short-term investments. We expect these sources of liquidity and available borrowings under our revolving credit
facility will be sufficient to meet our foreseeable cash requirements for operations and planned capital expenditures for at least the next twelve months. Beyond this time frame, if cash flows from operations and borrowings under our revolving
credit facility are not sufficient to meet our capital requirements, then we will be required to obtain additional equity or debt financing in the future. However, there can be no assurance that equity or debt financing will be available to us when
we need it, or if available, that the terms will be satisfactory to us and not dilutive to our then-current shareholders.



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On June 10, 2009, we renewed and amended our secured credit agreement with Wells Fargo HSBC Trade Bank,
N.A., and the prior facility agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1, 2011 of up to $25.0 million. The secured revolving credit facility provides for the
issuance of a standby letter of credit in an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial line of credit provides for the issuance of a commercial letter of credit in an amount not
to exceed $10.0 million and with terms not to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is reduced by the amount of standby and commercial letters of credit outstanding at that time.
There were no outstanding borrowings under the secured revolving credit facility at July 31, 2010 and January 30, 2010. We had open commercial letters of credit outstanding under our secured revolving credit facility of $2.4 million at
July 31, 2010 and $0.6 million at January 30, 2010. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus 1.00%. The credit agreement contains a number of restrictions and covenants that generally
limit our ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions. The credit agreement also contains financial covenants that require us to meet certain
specified financial tests and ratios, including, a maximum net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there shall be added to net income all charges for impairment of goodwill and store assets
not to exceed $5.0 million in aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined receivables divided by the outstanding borrowings. All of our personal property,
including, among other things, our inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide financial information and statements to our lender. We were in compliance with all such
covenants at July 31, 2010.

Contractual Obligations and Commercial Commitments

There were no material changes outside the ordinary course of business in our contractual obligations during the six months ended July 31, 2010. The
following table summarizes the total amount of future payments due under certain of our contractual obligations at July 31, 2010 (in thousands):



|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        
|--------------------------- |  | ----- | ------- | ----------- | - | -------------------------- |  | -------------------------- | ------ | ---------- | - | ------ |  | - | -------
|                            |  | Total |         | Fiscal 2010 |   | Fiscal 2011 andFiscal 2012 |  | Fiscal 2013 andFiscal 2014 |        | Thereafter
|Operating lease obligations |  | $     | 325,329 |             | $ | 21,784                     |  | $                          | 86,435 |            | $ | 82,724 |  | $ | 134,386
|Purchase obligations        |  |       | 77,195  |             |   | 77,195                     |  |                            |       |            |   |       |  |   |       
|Letters of credit           |  |       | 2,361   |             |   | 2,361                      |  |                            |       |            |   |       |  |   |       
|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        
|                            |  | $     | 404,885 |             | $ | 101,340                    |  | $                          | 86,435 |            | $ | 82,724 |  | $ | 134,386
|                            |  |       |         |             |   |                            |  |                            |        |            |   |        |  |   |        

We occupy our retail stores and combined home office and ecommerce
fulfillment center under operating leases generally with terms of five to ten years. Some of our leases have early cancellation clauses, which permit the lease to be terminated by us if certain sales levels are not met in specific periods. Some
leases contain renewal options for periods ranging from one to five years under substantially the same terms and conditions as the original leases. In addition to future minimum lease payments, substantially all of our store leases provide for
additional rental payments (or percentage rent) if sales at the respective stores exceed specified levels, as well as the payment of common area maintenance charges and real estate taxes unless guaranteed in the lease agreement. Amounts
in the above table do not include percentage rent, common area maintenance charges or real estate taxes unless these costs are fixed and determinable. Most of our lease agreements have defined escalating rent provisions, which we have straight-lined
over the term of the lease, including any lease renewals deemed to be probable. For certain locations, we receive cash tenant allowances and we have reported these amounts as a liability that is amortized to rent expense over the term of the lease,
including any lease renewals deemed to be probable. Rent expense, including common area maintenance and other occupancy costs, was $29.9 million and $27.7 million for the six months ended July 31, 2010 and August 1, 2009.

At July 31, 2010, we had outstanding purchase orders to acquire merchandise from vendors of $77.2 million. We have an option to cancel these
commitments with no notice prior to shipment, except for private label purchase orders in which we are obligated to repay certain contractual amounts upon cancellation. At July 31, 2010, we had $2.4 million of letters of credit outstanding.

Off-Balance Sheet Obligations

Our only off-balance sheet contractual obligations and commercial commitments at July 31, 2010 related to operating lease obligations, open purchase
orders and letters of credit. We have excluded these items from our condensed consolidated balance sheets in accordance with GAAP. We presently do not have any non-cancelable inventory purchase commitments, except purchase orders



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for private label merchandise in which we are obligated to repay certain contractual amounts upon cancellation. At July 31, 2010, we had outstanding purchase orders to acquire merchandise
from vendors for $77.2 million. These purchases are expected to be financed by cash flows from operations. At July 31, 2010, we had $2.4 million of letters of credit outstanding under our secured revolving credit facility. At July 31,
2010, we were committed to property owners for operating lease obligations for $325.3 million. Most of our leases contain cancellation or kick-out clauses in our favor that relieve us from any future obligation under a lease if specified sales
levels are not achieved by a specific date.

Impact of Inflation

We do not believe that inflation has had a material impact on our net sales or operating results in the recent past. There can be no assurance that our
business will not be affected by inflation in the future.

Risk Factors

Investing in our securities involves a high degree of risk. The following risk factors, issues and uncertainties should be considered in evaluating our
future prospects. In particular, keep these risk factors in mind when you read forward-looking statements elsewhere in this report. Forward-looking statements relate to our expectations for future events and time periods. Generally, the
words anticipate, believe, expect, intend and similar expressions identify forward-looking statements. Forward-looking statements involve risks and uncertainties, and future events and circumstances
could differ significantly from those anticipated in the forward-looking statements. Any of the following risks could harm our business, operating results or financial condition and could result in a complete loss of your investment. Additional
risks and uncertainties that are not yet identified or that we currently think are immaterial may also harm our business and financial condition in the future.

Our ability to attract customers to our stores depends heavily on the success of the shopping malls in which our stores are located; any decrease
in customer traffic in those malls could cause our sales to be less than expected.

In order to generate customer traffic we depend
heavily on locating our stores in prominent locations within successful shopping malls. Sales at these stores are derived, in part, from the volume of traffic in those malls. Our stores benefit from the ability of a malls other tenants to
generate consumer traffic in the vicinity of our stores and the continuing popularity of malls as shopping destinations. Our sales volume and mall traffic generally may be adversely affected by, among other things, economic downturns in a particular
area, competition from ecommerce retailers, non-mall retailers and other malls, increases in gasoline prices and the closing or decline in popularity of other stores in the malls in which we are located. The continuing slowdown in the United States
economy or an uncertain economic outlook could curtail new shopping mall development, decrease shopping mall traffic, reduce the number of hours that shopping mall operators keep their shopping malls open or force them to cease operations entirely.
A reduction in mall traffic as a result of these or any other factors could have a material adverse effect on our business, results of operations and financial condition.

Our growth strategy depends on our ability to open and operate new stores each year, which could strain our resources and cause the performance of
our existing stores to suffer.

Our growth largely depends on our ability to open and operate new stores successfully. However, our
ability to open new stores is subject to a variety of risks and uncertainties including the current deterioration of the macroeconomic environment, and we may be unable to open new stores as planned, and any failure to successfully open and
operate new stores would have a material adverse effect on our results of operations. We intend to continue to open new stores in future years while remodeling a portion of our existing store base annually. In addition, our proposed expansion will
place increased demands on our operational, managerial and administrative resources. These increased demands could cause us to operate our business less effectively, which in turn could cause deterioration in the financial performance of our
individual stores and our overall business. To the extent our new store openings are in markets where we already have stores, we may experience reduced net sales in existing stores in those markets. In addition, successful execution of our
growth strategy may require that we obtain additional financing, and we cannot assure you that we will be able to obtain that financing on acceptable terms or at all.

The number of anticipated store openings in fiscal 2010 may increase or decrease due to market conditions. We have opened or acquired, on a compounded
annual growth rate, approximately 22% new stores over the last five years as of January 30, 2010. As we look to fiscal 2010 and beyond, we will likely slow this rate of growth until we see the macroeconomic environment improve.



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If we fail to effectively execute our expansion strategy, we may not be able to successfully open
new store locations in a timely manner, if at all, which could have an adverse affect on our net sales and results of operations.

Our
ability to open and operate new stores successfully depends on many factors, including, among others, our ability to:



| |  |  | identify suitable store locations, the availability of which is outside of our control;
| | - |  | ---------------------------------------------------------------------------------------



| |  |  | negotiate acceptable lease terms, including desired tenant improvement allowances;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | source sufficient levels of inventory at acceptable costs to meet the needs of new stores;
| | - |  | ------------------------------------------------------------------------------------------



| |  |  | hire, train and retain store personnel;
| | - |  | ---------------------------------------



| |  |  | successfully integrate new stores into our existing operations; and
| | - |  | -------------------------------------------------------------------



| |  |  | identify and satisfy the merchandise preferences of new geographic areas.
| | - |  | -------------------------------------------------------------------------

In addition, many of our planned new stores are to be opened in regions of the United States in which we currently have few, or no, stores. The expansion
into these markets may present competitive, merchandising and distribution challenges that are different from those currently encountered in our existing markets. Any of these challenges could adversely affect our business and results of
operations.

Our business is dependent upon our being able to anticipate, identify and respond to changing fashion trends, customer
preferences and other fashion-related factors; failure to do so could have a material adverse effect on us.

Customer tastes and
fashion trends in the action sports lifestyle market are volatile and tend to change rapidly. Our success depends on our ability to effectively anticipate, identify and respond to changing fashion tastes and consumer preferences, and to translate
market trends into appropriate, saleable product offerings in a timely manner. If we are unable to successfully anticipate, identify or respond to changing styles or trends and misjudge the market for our products or any new product lines, our sales
may be lower than predicted and we may be faced with a substantial amount of unsold inventory or missed opportunities. In response to such a situation, we may be forced to rely on markdowns or promotional sales to dispose of excess or
slow-moving inventory, which could have a material adverse effect on our results of operations.

Our sales and inventory levels
fluctuate on a seasonal basis, leaving our operating results particularly susceptible to changes in back-to-school and holiday shopping patterns.

Our sales are typically disproportionately higher in the third and fourth fiscal quarters of each fiscal year due to increased sales during the
back-to-school and winter holiday shopping seasons. Sales during these periods cannot be used as an accurate indicator of annual results. Our sales in the first and second fiscal quarters are typically lower than in our third and fourth fiscal
quarters due, in part, to the traditional retail slowdown immediately following the winter holiday season. As a result of this seasonality, any factors negatively affecting us during the last half of the year, including unfavorable economic
conditions, adverse weather or our ability to acquire seasonal merchandise inventory, could have a material adverse effect on our financial condition and results of operations for the entire year. In addition, in order to prepare for the
back-to-school and winter holiday shopping seasons, we must order and keep in stock significantly more merchandise than we carry during other times of the year. Any unanticipated decrease in demand for our products during these peak shopping seasons
could require us to sell excess inventory at a substantial markdown, which could have a material adverse effect on our business, results of operations and financial condition.

The current uncertainty surrounding the United States economy coupled with cyclical economic trends in action sports retailing could have a
material adverse effect on our results of operations.

The action sports retail industry historically has been subject to substantial
cyclicality. As economic conditions in the United States change, the trends in discretionary consumer spending become unpredictable and discretionary consumer spending could be reduced due to uncertainties about the future. When discretionary
consumer spending is reduced, purchases of action sports apparel and related products may decline. The current recession in the United States economy and increased government debt spending may result in economic uncertainties that could have a
material adverse impact on our results of operations and financial position.

Because of this cycle, we believe the value message
has become more important to consumers. As a retailer that sells approximately 84% branded merchandise, this trend may negatively affect our business as we generally will have to charge more than vertically integrated private label retailers.



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Our quarterly results of operations are volatile and may decline.

Our quarterly results of operations have fluctuated significantly in the past and can be expected to continue to fluctuate significantly in the future.
As discussed above, our sales and operating results are typically lower in the first and second quarters of our fiscal year due, in part, to the traditional retail slowdown immediately following the winter holiday season. Our quarterly results of
operations are affected by a variety of other factors, including:



| |  |  | the timing of new store openings and the relative proportion of our new stores to mature stores;
| | - |  | ------------------------------------------------------------------------------------------------



| |  |  | whether we are able to successfully integrate any new stores that we acquire and the presence or absence of any unanticipated liabilities in connection
therewith;
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | fashion trends and changes in consumer preferences;
| | - |  | ---------------------------------------------------



| |  |  | calendar shifts of holiday or seasonal periods;
| | - |  | -----------------------------------------------



| |  |  | changes in our merchandise mix;
| | - |  | -------------------------------



| |  |  | timing of promotional events;
| | - |  | -----------------------------



| |  |  | general economic conditions and, in particular, the retail sales environment;
| | - |  | -----------------------------------------------------------------------------



| |  |  | actions by competitors or mall anchor tenants;
| | - |  | ----------------------------------------------



| |  |  | weather conditions;
| | - |  | -------------------



| |  |  | the level of pre-opening expenses associated with our new stores; and
| | - |  | ---------------------------------------------------------------------



| |  |  | inventory shrinkage beyond our historical average rates.
| | - |  | --------------------------------------------------------

Failure to successfully integrate any businesses or stores that we acquire could have an adverse impact on our results of operations and financial
performance.

We may from time to time acquire other retail stores, individually or in groups, or businesses. We may experience
difficulties in assimilating any stores or businesses we may acquire and any such acquisitions may also result in the diversion of our capital and our managements attention from other business issues and opportunities. We may not be able to
successfully integrate any stores or businesses that we may acquire, including their facilities, personnel, financial systems, distribution, operations and general operating procedures. If we fail to successfully integrate acquisitions or if such
acquisitions fail to provide the benefits that we expect to receive, we could experience increased costs and other operating inefficiencies, which could have an adverse effect on our results of operations and financial performance.

Our business is susceptible to weather conditions that are out of our control including the potential risks of unpredictable weather patterns,
including any weather patterns associated with naturally occurring global climate change, and the resultant unseasonable weather could have a negative impact on our results of operations.

Our business is susceptible to unseasonable weather conditions. For example, extended periods of unseasonably warm temperatures (including any weather
patterns associated with global warming and cooling) during the winter season or cool weather during the summer season could render a portion of our inventory incompatible with those unseasonable conditions. These prolonged unseasonable weather
conditions, particularly in regions of the United States where we have a concentration of stores, could have a material adverse effect on our business and results of operations.

We may be unable to compete favorably in the highly competitive retail industry, and if we lose customers to our competitors, our sales could
decrease.

The teenage and young adult retail apparel, hardgoods and accessories industry is highly competitive. We compete with other
retailers for vendors, teenage and young adult customers, suitable store locations, qualified store associates and management personnel. In the softgoods market, which includes apparel, accessories and footwear, we currently compete with other
teenage-focused retailers. In addition, in the softgoods market we compete with independent specialty shops, department stores and direct marketers that sell similar lines of merchandise and target customers through catalogs and ecommerce. In the
hardgoods market, which includes skateboards, snowboards, bindings, components and other equipment, we compete directly or indirectly with other specialty retailers that compete with us across a significant portion of our merchandising categories,
such as local snowboard and skate shops, large-format sporting goods stores and chains and ecommerce retailers.

Some of our competitors are
larger than we are and have substantially greater financial, marketing, including advance ecommerce marketing capabilities, and other resources than we do. Direct competition with these and other retailers may increase significantly in the
future, which could require us, among other things, to lower our prices and could result in the loss of our customers. Current and increased competition could have a material adverse effect on our business, results of operations and financial
condition.



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If we fail to maintain good relationships with vendors or if a vendor is otherwise unable or unwilling
to supply us with adequate quantities of their products at acceptable prices, our business and financial performance could suffer.

Our business is dependent on continued good relations with our vendors. In particular, we believe that we generally are able to obtain attractive pricing
and other terms from vendors because we are perceived as a desirable customer, and deterioration in our relationship with our vendors would likely have a material adverse effect on our business. We do not have any contractual relationships with our
vendors, other than normal course of business purchase orders and, accordingly, there can be no assurance that our vendors will provide us with an adequate supply or quality of products or acceptable pricing. Our vendors could discontinue selling to
us or raise the prices they charge at any time. There can be no assurance that we will be able to acquire desired merchandise in sufficient quantities on terms acceptable to us in the future. In addition, certain of our vendors sell their products
directly to the retail market and therefore compete with us directly and other vendors may decide to do so in the future. There can be no assurance that such vendors will not decide to discontinue supplying their products to us, supply us only
less popular or lower quality items, raise the prices they charge us or focus on selling their products directly. In addition, a number of our vendors are smaller, less capitalized companies and are more likely to be impacted by unfavorable general
economic and market conditions than larger and better capitalized companies. These smaller vendors may not have sufficient liquidity during economic downturns to properly fund their businesses and their ability to supply their products to us could
be negatively impacted. Any inability to acquire suitable merchandise at acceptable prices, or the loss of one or more key vendors, would have a material adverse effect on our business, results of operations and financial condition.

If we lose key management or are unable to attract and retain the talent required for our business, our financial performance could suffer.

Our performance depends largely on the efforts and abilities of our senior management, including our Co-Founder and Chairman, Thomas
D. Campion, our Chief Executive Officer, Richard M. Brooks, our President and General Merchandising Manager, Lynn K. Kilbourne, our Chief Financial Officer and Chief Administrative Officer, Trevor S. Lang and our Executive Vice President
of Stores, Ford K. Wright. None of our employees have employment agreements with us and we do not plan to obtain key person life insurance covering any of our employees. If we lose the services of one or more of our key executives, we may not
be able to successfully manage our business or achieve our growth objectives. As our business grows, we will need to attract and retain additional qualified management personnel in a timely manner and we may not be able to do so.

Our failure to meet our staffing needs could adversely affect our ability to implement our growth strategy and could have a material impact on our
results of operations.

Our success depends in part upon our ability to attract, motivate and retain a sufficient number of
qualified employees, including divisional managers, regional managers, district managers, store managers and store associates, who understand and appreciate our corporate culture based on a passion for the action sports lifestyle and are able to
adequately represent this culture to our customers. Qualified individuals of the requisite caliber, skills and number needed to fill these positions may be in short supply in some areas, and the employee turnover rate in the retail industry is
high. Competition for qualified employees could require us to pay higher wages to attract a sufficient number of suitable employees. If we are unable to hire and retain store managers and store associates capable of consistently providing a high
level of customer service, as demonstrated by their enthusiasm for our culture and knowledge of our merchandise, our ability to open new stores may be impaired and the performance of our existing and new stores could be materially adversely
affected. We are also dependent upon temporary personnel to adequately staff our stores and distribution center, particularly during busy periods such as the back-to-school and winter holiday seasons. There can be no assurance that we will receive
adequate assistance from our temporary personnel, or that there will be sufficient sources of temporary personnel. Although none of our employees is currently covered by collective bargaining agreements, we cannot guarantee that our employees will
not elect to be represented by labor unions in the future, which could increase our labor costs and could subject us to the risk of work stoppages and strikes. Any such failure to meet our staffing needs, any material increases in employee
turnover rates, any increases in labor costs or any work stoppages or interruptions or strikes could have a material adverse effect on our business or results of operations.

Our operations, including our sole distribution center, are concentrated in the western United States, which makes us susceptible to adverse
conditions in this region.

Our home office and ecommerce fulfillment center are located in Washington, our sole distribution center
is located in California and a substantial number of our stores are located in the western half of the United States. We also have a substantial number of stores in the New York/New Jersey region and Texas. As a result, our business may be more
susceptible to regional factors than the operations of more geographically diversified competitors. These factors include, among others, economic and weather conditions, demographic



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and population changes and fashion tastes. In addition, we rely on a single distribution center to receive, store and distribute the vast majority of our merchandise to all of our stores. As a
result, a natural disaster or other catastrophic event, such as an earthquake affecting the West Coast, could significantly disrupt our operations and have a material adverse effect on our business, results of operations and financial condition.

We have relocated our sole distribution center previously located in Everett, Washington to Corona, California to receive, store and
distribute the vast majority of our merchandise to all of our retail stores. As a result, events may occur subsequent to the relocation that could significantly disrupt our operations and have a material adverse effect on our business, results of
operations and financial condition.

We are required to make substantial rental payments under our operating leases and any failure to
make these lease payments when due would likely have a material adverse effect on our business and growth plans.

We do not own any of
our retail stores or our combined home office and ecommerce fulfillment center, but instead we lease these facilities under operating leases. Payments under these operating leases account for a significant portion of our operating expenses and has
historically been our third largest expense behind cost of sales and our employee related costs. For example, total rental expense, including additional rental payments (or percentage rent) based on sales of some of the stores, common
area maintenance charges and real estate taxes, under operating leases was $29.9 million and $27.7 million for the six months ended July 31, 2010 and August 1, 2009. At July 31, 2010, we were a party to operating leases requiring
future minimum lease payments aggregating $190.9 million through fiscal 2014 and $134.4 million thereafter. In addition, substantially all of our store leases provide for additional rental payments based on sales of the respective stores, as well as
common area maintenance charges, and require that we pay real estate taxes. These amounts generally escalate each year. We expect that any new stores we open will also be leased by us under operating leases, which will further increase our operating
lease expenses.

Our substantial operating lease obligations could have significant negative consequences, including:



| |  |  | increasing our vulnerability to general adverse economic and industry conditions;
| | - |  | ---------------------------------------------------------------------------------



| |  |  | limiting our ability to obtain additional financing;
| | - |  | ----------------------------------------------------



| |  |  | requiring that a substantial portion of our available cash be applied to pay our rental obligations, thus reducing cash available for other purposes;
and
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | limiting our flexibility in planning for or reacting to changes in our business or in the industry in which we compete, and placing us at a
disadvantage with respect to some of our competitors.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

We depend on cash flow from operations to pay our lease expenses and
to fulfill our other cash needs. If our business does not generate sufficient cash flow from operating activities, and sufficient funds are not otherwise available to us from borrowings under bank loans or from other sources, we may not be able
to service our operating lease expenses, grow our business, respond to competitive challenges or to fund our other liquidity and capital needs, which would have a material adverse effect on our business.

The terms of our revolving credit facility impose operating and financial restrictions on us that may impair our ability to respond to
changing business and economic conditions. This impairment could have a significant adverse impact on our business.

We renewed and
amended our secured credit agreement with Wells Fargo HSBC Trade Bank, N.A., on June 10, 2009, and the prior facility agreement was terminated. The credit agreement provides us with a secured revolving credit facility until September 1,
2011 of up to $25.0 million. The secured revolving credit facility provides for the issuance of a standby letter of credit in an amount not to exceed $5.0 million outstanding at any time and with a term not to exceed 365 days. The commercial
line of credit provides for the issuance of a commercial letter of credit in an amount not to exceed $10.0 million and with terms not to exceed 120 days. The amount of borrowings available at any time under our secured revolving credit facility is
reduced by the amount of standby and commercial letters of credit outstanding at that time. There were no outstanding borrowings under the secured revolving credit facility at July 31, 2010 or January 30, 2010. We had open commercial
letters of credit outstanding under our secured revolving credit facility of $2.4 million and $0.6 million at July 31, 2010 and January 30, 2010. The secured revolving credit facility bears interest at the Daily One Month LIBOR rate plus
1.00%. The credit agreement contains a number of restrictions and covenants that generally limit our ability to, among other things, (1) incur additional debt, (2) undergo a change in ownership and (3) enter into certain transactions.
The credit agreement also contains financial covenants that require us to meet certain specified financial tests and ratios, including, a maximum net loss not to exceed $10.0 million after taxes on a trailing four-quarter basis provided, that, there
shall be added to net income all charges for impairment of goodwill and store assets not to exceed $5.0 million in aggregate, and a minimum quick ratio of 1.25. The quick ratio is defined as our cash and near cash equivalents plus certain defined
receivables divided by the outstanding borrowings. All of our personal property, including, among other things, our inventory, equipment and fixtures, has been pledged to secure our obligations under the credit agreement. We must also provide
financial information and statements to our lender. We were in compliance with all such covenants at July 31, 2010.



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A breach of any of these restrictive covenants or our inability to comply with the required financial tests
and ratios could result in a default under the credit agreement. If a default occurs, the lender may elect to declare all borrowings outstanding, together with accrued interest and other fees, to be immediately due and payable. If we are unable
to repay outstanding borrowings when due, whether at their maturity or if declared due and payable by the lender following a default, the lender has the right to proceed against the collateral granted to it to secure the indebtedness. As a result,
any breach of these covenants or failure to comply with these tests and ratios could have a material adverse effect on us. There can be no assurance that we will not breach the covenants or fail to comply with the tests and ratios in our credit
agreement or any other debt agreements we may enter into in the future and, if a breach occurs, there can be no assurance that we will be able to obtain necessary waivers or amendments from the lenders.

The restrictions contained in our credit agreement could: (1) limit our ability to plan for or react to market conditions or meet capital needs or
otherwise restrict our activities or business plans; and (2) adversely affect our ability to finance our operations, strategic acquisitions, investments or other capital needs or to engage in other business activities that would be in our
interest.

Our business could suffer if our ability to acquire financing is reduced or eliminated.

In the current economic environment, we cannot be assured that our borrowing relationship with our lender will continue or that our lender will remain
able to support its commitments to us in the future. If our lender fails to do so, then we may not be able to secure alternative financing on commercially reasonable terms, or at all.

Our business could suffer as a result of small parcel delivery services such as United Parcel Service or Federal Express being unable to distribute
our merchandise.

We rely upon small parcel delivery services for our product shipments, including shipments to, from and between our
stores. Accordingly, we are subject to risks, including employee strikes and inclement weather, which may affect their ability to meet our shipping needs. Among other things, any circumstances that require us to use other delivery services for
all or a portion of our shipments could result in increased costs and delayed deliveries and could harm our business materially. In addition, although we have contracts with small parcel delivery services, we have the right to terminate these
contracts upon 30 days written notice. Although the contracts with these small parcel delivery services provide certain discounts from the shipment rates in effect at the time of shipment, the contracts do not limit their ability to raise the
shipment rates at any time. Accordingly, we are subject to the risk that small parcel delivery services may increase the rates they charge, that they may terminate their contracts with us, that they may decrease the rate discounts
provided to us when an existing contract is renewed or that we may be unable to agree on the terms of a new contract with them, any of which could materially adversely affect our operating results.

Our business could suffer if a manufacturer fails to use acceptable labor practices.

We do not control our vendors or the manufacturers that produce the products we buy from them, nor do we control the labor practices of our vendors and
these manufacturers. The violation of labor or other laws by any of our vendors or these manufacturers, or the divergence of the labor practices followed by any of our vendors or these manufacturers from those generally accepted as ethical in the
United States, could interrupt, or otherwise disrupt, the shipment of finished products to us or damage our reputation. Any of these, in turn, could have a material adverse effect on our financial condition and results of operations. In that regard,
most of the products sold in our stores are manufactured overseas, primarily in Asia and Central America, which may increase the risk that the labor practices followed by the manufacturers of these products may differ from those considered
acceptable in the United States.

Additionally, our products are subject to regulation of and regulatory standards set by various governmental
authorities with respect to quality and safety. Regulations and standards in this area are currently in place. These regulations and standards may change from time to time. Our inability to comply on a timely basis with regulatory requirements could
result in significant fines or penalties, which could adversely affect our reputation and sales. Issues with the quality and safety of merchandise we sell in our stores, regardless of our culpability, or customer concerns about such issues, could
result in damage to our reputation, lost sales, uninsured product liability claims or losses, merchandise recalls and increased costs.

Most of our merchandise is produced by foreign manufacturers, therefore the availability and costs of these products may be negatively
affected by risks associated with international trade and other international conditions.

Most of our merchandise is produced by
manufacturers around the world. Some of these facilities are located in regions that may be affected by natural disasters, political instability or other conditions that could cause a disruption in trade. Trade restrictions such as increased
tariffs or quotas, or both, could also affect the importation of merchandise generally and increase the cost and reduce the



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supply of merchandise available to us. Any reduction in merchandise available to us or any increase in its cost due to tariffs, quotas or local issues that disrupt trade could have a material
adverse effect on our results of operations. Although the prices charged by vendors for the merchandise we purchase are primarily denominated in United States dollars, a continued decline in the relative value of the United States dollar to foreign
currencies could lead to increased merchandise costs, which could negatively affect our competitive position and our results of operation.

Significant fluctuations and volatility in the price of cotton and other raw materials used in the production of our merchandise may have a
material adverse effect on our business, results of operations and financial conditions.

Increases in the cost of cotton or other raw
materials used in the production of our merchandise can result in higher costs in the price we pay for this merchandise. The costs for cotton are affected by weather, consumer demand, speculation on the commodities market and other factors that are
generally unpredictable and beyond our control. Our gross profit and earnings per share could be adversely affected to the extent that the selling prices of our products do not increase proportionately with the increases in the costs of cotton on
other materials. Increasing labor costs and oil-related product costs, such as manufacturing and transportation costs, could also adversely impact gross profit. Additionally, significant changes in the relationship between carrier capacity and
shipper demand could increase transportation costs, which could also adversely impact gross profit.

Our failure to adequately
anticipate a correct mix of private label merchandise may have a material adverse effect on our business.

Sales from private
label merchandise accounted for 16% of our net sales in fiscal 2009 and generally carries higher gross margins than our other merchandise. We may take steps to increase the percentage of net sales of private label merchandise in the future,
although there can be no assurance that we will be able to achieve increases in private label merchandise sales as a percentage of net sales. Our failure to anticipate, identify and react in a timely manner to fashion trends with our private label
merchandise, would likely have a material adverse effect on our comparable store sales, financial condition and results of operations.

If our information systems hardware or software fails to function effectively or does not scale to keep pace with our planned growth, our
operations could be disrupted and our financial results could be harmed.

Over the past several years, we have made improvements to
our infrastructure and existing hardware and software systems, as well as implemented new systems. If these or any other information systems and software do not work effectively, this could adversely impact the promptness and accuracy of our
transaction processing, financial accounting and reporting and our ability to manage our business and properly forecast operating results and cash requirements. To manage the anticipated growth of our operations and personnel, we may need to
continue to improve our operational and financial systems, transaction processing, procedures and controls, and in doing so could incur substantial additional expenses that could impact our financial results.

Our inability or failure to protect our intellectual property or our infringement of others intellectual property could have a negative
impact on our operating results.

We believe that our trademarks and domain names are valuable assets that are critical to our
success. The unauthorized use or other misappropriation of our trademarks or domain names could diminish the value of the Zumiez brand, our store concept, our private label brands or our goodwill and cause a decline in our net sales. Although we
have secured or are in the process of securing protection for our trademarks and domain names in a number of countries outside of the United States, there are certain countries where we do not currently have or where we do not currently intend to
apply for protection for certain trademarks or at all. Also, the efforts we have taken to protect our trademarks may not be sufficient or effective. Therefore, we may not be able to prevent other persons from using our trademarks or domain names
outside of the United States, which also could adversely affect our business. We are also subject to the risk that we may infringe on the intellectual property rights of third parties. Any infringement or other intellectual property claim made
against us, whether or not it has merit, could be time-consuming, result in costly litigation, cause product delays or require us to pay royalties or license fees. As a result, any such claim could have a material adverse effect on our operating
results.

The effects of war or acts of terrorism could adversely affect our business.

Substantially all of our stores are located in shopping malls. Any threat of terrorist attacks or actual terrorist events, particularly in public areas,
could lead to lower customer traffic in shopping malls. In addition, local authorities or mall management could close shopping malls in response to security concerns. Mall closures, as well as lower customer traffic due to security concerns, would
likely result in decreased sales. Additionally, the armed conflicts in the Middle East, or the threat, escalation or commencement of war or other armed conflict elsewhere, could significantly diminish consumer spending, and result in decreased sales
for us. Decreased sales would have a material adverse effect on our business, financial condition and results of operations.



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The outcome of litigation could have a material adverse effect on our business, and may result in
substantial costs and could divert managements attention.

We are involved, from time to time, in litigation incidental to our
business including complaints filed by investors. This litigation could result in substantial costs, and could divert managements attention and resources, which could harm our business. Risks associated with legal liability are often difficult
to assess or quantify, and their existence and magnitude can remain unknown for significant periods of time. While we maintain director and officer insurance for litigation surrounding investor lawsuits, the amount of insurance coverage may not be
sufficient to cover a claim and the continued availability of this insurance cannot be assured. We also maintain other forms of insurance that have historically been adequate to address lawsuits; however, there can be no assurance that the actual
outcome of pending or future litigation will not have a material adverse effect on our results of operations or financial condition.

Our operations expose us to the risk of litigation, which could lead to significant potential liability and costs that could harm our business,
financial condition or results of operations.

We employ a substantial number of full-time and part-time employees, a majority of whom
are employed at our store locations. As a result, we are subject to a large number of federal and state laws and regulations relating to employment. This creates a risk of potential claims that we have violated laws related to discrimination and
harassment, health and safety, wage and hour laws, criminal activity, personal injury and other claims. We are also subject to other types of claims in the ordinary course of our business. Some or all of these claims may give rise to litigation,
which could be time-consuming for our management team, costly and harmful to our business.

In addition, we are exposed to the risk of class
action litigation. The costs of defense and the risk of loss in connection with class action suits are greater than in single-party litigation claims. Due to the costs of defending against such litigation, the size of judgments that may be awarded
against us, and the loss of significant management time devoted to such litigation, we cannot assure you that such litigation will not disrupt our business or impact our financial results.

Our failure to comply with federal, state or local laws, or changes in these laws, could have an adverse impact on our results of operations and
financial performance.

Our business is subject to a wide array of laws and regulations. Changes in the regulations, the imposition of
additional regulations, or the enactment of any new legislation including those related to health care, taxes, environmental issues and trade, could adversely affect our results of operations or financial condition.

Recent federal health care legislation could increase our expenses.

We are self-insured with respect to our health care coverage and do not purchase third party insurance for the health insurance benefits provided to
employees. We are currently assessing the potential impact of federal health care legislation. In March 2010, the Patient Protection and Affordable Care Act (the Act) and the Health Care Education Reconciliation Act of 2010 (the
Reconciliation Act) were signed into law. The Act, as modified by the Reconciliation Act, includes a large number of health care provisions to take effect over the next four years, including expanded dependent coverage, incentives for
businesses to provide health care benefits, a prohibition on the denial of coverage and denial of claims on pre-existing conditions, a prohibition on limits on essential benefits and other expansions of health care benefits and coverage. The costs
of these provisions are expected to be funded by a variety of taxes and fees. Some of the taxes and fees, as well as certain health care changes required by these acts, are expected to result, directly or indirectly, in increased health care costs
for us. For example, the requirement to provide coverage for children up to the age of twenty-six and the prohibition on limits on essential benefits (whereas we currently cap health-related benefits) could result in increased costs to us. At this
time, we cannot quantify the impact, if any, that the legislation may have on us. There is no assurance that we will be able to absorb and/or pass through the costs of such legislation in a manner that will not adversely impact our results of
operations.

Our ecommerce operations subject us to numerous risks that could have an adverse effect on our results of operations.

Although ecommerce sales constitute a small portion of our overall sales, our ecommerce operations subject us to certain risks that
could have an adverse effect on our operational results, including:



| |  |  | diversion of traffic and sales from our stores;
| | - |  | -----------------------------------------------



| |  |  | liability for online content; and
| | - |  | ---------------------------------



| |  |  | risks related to the computer systems that operate our website and related support systems, including computer viruses, electronic break-ins and
similar disruptions.
| | - |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------



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In addition, risks beyond our control, such as governmental regulation of ecommerce, entry of our vendors in
the ecommerce business in competition with us, online security breaches and general economic conditions specific to ecommerce could have an adverse effect on our results of operations.

We have incurred and will continue to incur significant expenses as a result of being a public company, which will negatively impact our financial
performance.

We completed our initial public offering in May 2005 and we have incurred and could continue to incur significant
legal, accounting, insurance and other expenses as a result of being a public company. Rules and regulations implemented by the SEC and the NASDAQ Global Select Market have required changes in corporate governance practices of public companies.
Compliance with these laws could cause us to incur significant costs and expenses, including legal and accounting costs, and could make some compliance activities more time-consuming and negatively impact our financial performance. Additionally,
these rules and regulations may make it more expensive for us to obtain director and officer liability insurance. As a result, it may be more difficult for us to attract and retain qualified persons to serve on our board of directors or as
officers.

Failure to maintain adequate financial and management processes and controls could lead to errors in our financial reporting
and could harm our ability to manage our expenses.

Reporting obligations as a public company and our anticipated growth are likely to
place a considerable strain on our financial and management systems, processes and controls, as well as on our personnel. In addition, we are required to document and test our internal controls over financial reporting pursuant to Section 404
of the Sarbanes-Oxley Act of 2002 so that our management can certify as to the effectiveness of our internal controls and our independent registered public accounting firm can render an opinion on the effectiveness of our internal control over
financial reporting on an annual basis. This process requires us to document our internal controls over financial reporting and to potentially make significant changes thereto, if applicable. As a result, we have incurred and expect to continue to
incur substantial expenses to test our financial controls and systems, and we have been and in the future may be required to improve our financial and managerial controls, reporting systems and procedures, to incur substantial expenses to make
such improvements and to hire additional personnel. If our management is ever unable to certify the effectiveness of our internal controls or if our independent registered public accounting firm cannot render an opinion on the effectiveness of our
internal control over financial reporting, or if material weaknesses in our internal controls are ever identified, we could be subject to regulatory scrutiny and a loss of public confidence, which could have a material adverse effect on our business
and our stock price. In addition, if we do not maintain adequate financial and management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis, which could cause a decline in our
stock price and adversely affect our ability to raise capital.

Changes to accounting rules or regulations could significant affect our
financial results.

Our financial statements are prepared in accordance with GAAP. New accounting rules or regulations and changes to
existing accounting rules or regulations have occurred and may occur in the future. Future changes to accounting rules or regulations, such as changes to lease accounting guidance or a requirement to convert to international financial reporting
standards, could negatively affect on our results of operations and financial condition through increased cost of compliance.

The
security of our databases that contain personal information of our retail customers could be breached, which could subject us to adverse publicity, litigation, and expenses. In addition, if we are unable to comply with security standards created by
the credit card industry, our operations could be adversely affected.

Database privacy, network security and identity theft are
matters of growing public concern. In an attempt to prevent unauthorized access to our network and databases containing confidential, third-party information, we have installed privacy protection systems, devices and activity monitoring on our
network. Nevertheless, if unauthorized parties gain access to our networks or databases, they may be able to steal, publish, delete or modify our private and sensitive third-party information. In such circumstances, we could be held liable to our
customers or other parties or be subject to regulatory or other actions for breaching privacy rules. This could result in costly investigations and litigation, civil or criminal penalties and adverse publicity that could adversely affect our
financial condition, results of operations and reputation. Further, if we are unable to comply with the security standards established by banks and the credit card industry, we may be subject to fines, restrictions and expulsion from card acceptance
programs, which could adversely affect our retail operations.



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We may fail to meet analyst expectations, which could cause the price of our stock to decline.

Our common stock is traded publicly and various securities analysts follow our financial results and issue reports on us. These
reports include information about our historical financial results as well as the analysts estimates of our future performance. The analysts estimates are based upon their own opinions and can be different from our estimates or
expectations. If our operating results are below the estimates or expectations of public market analysts and investors, our stock price could decline. In December 2007, a securities class action litigation and associated derivative lawsuits was
brought against us and such actions are frequently brought against other companies following a decline in the market price of their securities. These lawsuits were dismissed with prejudice in March 2009. If our stock price is volatile, we may become
involved in this type of litigation in the future. Any litigation could result in substantial costs and a diversion of managements attention and resources that are needed to successfully run our business.

The trading price of our investment in marketable securities may fluctuate.

We have our excess cash primarily invested in state and local municipal instruments, U.S. Treasury securities, U.S. Agency securities and variable-rate
demand notes. These investments have historically been considered very safe investments with minimal default rates. However, the uncertainties in the credit markets have prevented us and other investors from liquidating holdings of auction rate
securities in recent auctions for these securities because the amount of securities submitted for sale has exceeded the amount of purchase orders. At July 31, 2010, we had $0.9 million, net of $0.1 million temporary impairment, invested in
an auction rate security that is included in long-term investments in our condensed consolidated balance sheet. If market liquidity issues continue, we may incur additional impairment charges on this investment in the future.

A decline in the market price of our stock and our performance may trigger an impairment of the goodwill recorded on our consolidated balance
sheets.

Goodwill and other intangible assets with indefinite lives is required to be tested for impairment at least annually or more
frequently if management believes indicators of impairment exist. Any reduction in the carrying value of our goodwill as a result of our impairment analysis could result in a non-cash goodwill impairment charge to our statement of operations. A
goodwill impairment charge could have a significant impact on earnings and potentially result in a violation of our financial covenants, thereby limiting our ability to secure short-term financing.

Changes to estimates related to our fixed assets, or operating results that are lower than our current estimates at certain store locations, may
cause us to incur non-cash impairment charges.

We make certain estimates and projections in connection with impairment analyses for
our store locations and other property and equipment. These calculations require us to make a number of estimates and projections of future results. If these estimates or projections change or prove incorrect, we may be, and have been, required to
record impairment charges on certain store locations and other property and equipment. If these impairment charges are significant, our operating results would be adversely affected and our bank covenants may be violated.

Item 3: Quantitative and Qualitative Disclosures About Market Risk

To the extent we borrow under our secured revolving credit facility, which bears interest at the Daily One Month Libor rate plus 1.00%, we are exposed to
market risk related to changes in interest rates. At July 31, 2010, we had no borrowings outstanding under our secured revolving credit facility. At July 31, 2010, we had $2.4 million of letters of credit outstanding under our secured
revolving credit facility. We are not a party to any derivative financial instruments.

Item 4: Controls
and Procedures

Evaluation of Disclosure Controls and Procedures. We carried out an evaluation, under the supervision and with the
participation of our management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in
Securities Exchange Act Rule 13a-15(e)). Based on this evaluation, our CEO and CFO concluded that, as of July 31, 2010, our disclosure controls and procedures were effective.

Disclosure controls and procedures, no matter how well designed and implemented, can provide only reasonable assurance of achieving an entitys
disclosure objectives. The likelihood of achieving such objectives is affected by limitations inherent in disclosure controls and procedures. These include the fact that human judgment in decision-making can be faulty and that breakdowns in internal
control can occur because of human failures such as simple errors or mistakes or intentional circumvention of the established process.



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Changes in Internal Control over Financial Reporting. There has been no change in our
internal control over financial reporting (as defined in Securities Exchange Act Rule 13a-15(f)) during the quarter ended July 31, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings

We are involved from time to time in litigation incidental to our business. We are unable to predict the outcome of litigated cases. A court determination
in any of litigation actions against us could result in significant liability and could have a material adverse effect on our business, results of operations or financial condition.

See Note 3 to the Notes to Condensed Consolidated Financial Statements found in Item 1 of this Form 10-Q (listed under Litigation
under Commitments and Contingencies).

Item 1A. Risk Factors

Please refer to the Risk Factors set forth in Item 2 of Part I of this Form 10-Q as well as the risk factors previously disclosed in
Item 1A of Part I of our Annual Report on Form 10-K for the year ended January 30, 2010. There have been no material changes in the risk factors set forth in our Annual Report on Form 10-K for the year ended January 30,
2010.

Item 2. Unregistered Sales of Equity and Use of Proceeds

None

Item 3.
Defaults Upon Senior Securities

None

Item 4. (Removed and Reserved)

Item 5. Other Information

None



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Item 6. Exhibits



|            |  |                                                                                                                                                                                                                
|----------- |  | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|Exhibit No. |  | Description of Exhibits                                                                                                                                                                                        
|            | 
|31.1        |  | Certification of the Principal Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.
|            | 
|31.2        |  | Certification of the Principal Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002 
|            | 
|32.1        |  | Certifications of the Principal Executive Officer and Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C.
Section 1350                                            

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.



|                         |  |  |  |             |  |                                                                         
|------------------------ |  |  |  | ----------- |  | ------------------------------------------------------------------------
|                         |  |  |  | ZUMIEZ INC.
|                         |  |  | 
|Dated: September 1, 2010 |  |  |  | By:         |  | /s/ Trevor S. Lang                                                      
|                         |  |  |  |             |  | Trevor S. Lang                                                          
|                         |  |  |  |             |  | Principal Financial Officer and Secretary
(Principal Accounting Officer)



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