Asset
Purchase Agreement


 


THIS
ASSET PURCHASE AGREEMENT (this “Agreement”)
is effective as of the 10th day of May, 2017, by and between Healthy Life Pets, LLC (“HLP”), a Wyoming
limited liability company, (the “Seller”), and Dr. Geoff’s by PetLife, Inc., a Maryland corporation (the
“Buyer”), a wholly-owned subsidiary of PetLife Pharmaceuticals, Inc. (“PTLF”), a Nevada
corporation.


 


R
e c i t a l s


 


A.
Seller owns various pet food products, including complementary products, under the brand “Dr. Geoff’s Real Food for
PetsTM” (the “Business”).


 


B.
Subject to the terms and conditions of this Agreement, Seller is willing to sell to Buyer, and Buyer is willing to purchase from
Seller, certain assets relating to the Business as set forth herein.


 


NOW,
THEREFORE, in consideration of the foregoing, the benefits to be derived hereunder and the mutual promises contained herein, the
parties hereby agree as follows:


 


A
g r e e m e n t


 


Article
I


 


Purchase
and Sale of Assets and Certain Related Transactions


 


1.1
Purchase and Sale. At the Closing (as defined in Section 3.1 below), Seller will sell to Buyer, and Buyer will
purchase from Seller, upon the terms and subject to the conditions set forth in this Agreement, all of the assets associated with
and/or required to operate the Business, including, without limitation, the following assets:


 


(a)
All of Seller’s rights in and to the trade name “Dr. Geoff’s Real Food For Pets” (the “Trade
Name”); and


 


(b)
All intangible assets associated with the Business, including books of business, proprietary rights, phone numbers, trade secrets,
domain names, business records, customer relationships, contracts and goodwill (the “Intangible Assets”).


 


(c)
See Exhibit A for a complete list of the assets being acquired, including the Trade Name, Intangible Assets and the tangible
assets (hereinafter, collectively, as the “Assets”).


 


1.2
Seller’s Debts, Liabilities and Obligations. Except as specifically set forth on Exhibit B, the
parties hereby acknowledge and agree that all debts, claims, obligations and liabilities whatsoever of Seller shall be the sole
responsibility of Seller, and that Buyer is not assuming, and shall not be obligated or deemed to assume, any debt, claim or liability
of Seller or any debt, claim or liability associated with the Business or the Assets for a period of 26 months.


 




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ARTICLE
II


 


PURCHASE
PRICE


 


2.1
Purchase Price. Buyer shall pay to Seller for the Assets the amount of One Million Four Hundred Fifty Thousand (1,450,000)
shares (the “Purchase Price”) of PTLF’s restricted common stock, listed under the symbol OTCQB: PTLF
(the “Common Stock”), as follows:


 


(a)
The initial payment of the Purchase Price shall be issued upon closing, with the deliverance of a stock certificate within ten
(10) business days of the closing, in the amount of Four Hundred Fifty Thousand (450,000) shares the Common Stock (the “Initial
Payment”);


 


(b)
The secondary payment of the Purchase Price shall be One Million (1,000,000) shares of the Common Stock (the “Secondary
Payment”). The Secondary Payment shall be issued in four (4) stock certificates, each for Two Hundred Fifty Thousand
(250,000) shares of the Common Stock, which shall vest over a two (2) year period (the “Vesting Stock”), with
Two Hundred Fifty Thousand (250,000) shares of the Common Stock vesting every six (6) months, on the following dates: November
1, 2017; May 1, 2018; November 1, 2018; and May 1, 2019 (the “Vesting Period”). The Buyer shall retain the
four (4) stock certificates and send them to the Seller on or about the vesting date as stated herein.


 


(c)
The shares of common stock issued as part of this Agreement shall be subject to a Leak Out Agreement, as entered into by the Parties,
on May 1, 2017.


 


(d)
The Common Stock issued to the Seller in the Initial Payment and the Secondary Payment, as is typical in the normal course of
business of the Buyer, the Seller’s ownership in the Buyer, in regards to the Common Stock, may be diluted.


 


2.2
Closing Costs. Each party shall bear its own closing costs, including without limitation attorneys’ and
accountants’ fees and costs, where applicable. Without limiting the generality of the foregoing, Seller shall be solely
responsible for any brokerage fees or sales commissions incurred by Seller in connection with the transactions contemplated by
this Agreement.


 


ARTICLE
III


 


CLOSING


 


3.1
Closing Date. The closing of the transactions contemplated herein shall occur on May 1, 2017 (the “Closing”).


 




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3.2
Closing Deliveries by Buyer to Seller. At the Closing, Buyer shall deliver, or cause to be delivered to Seller, the
following, each in form and substance reasonably satisfactory to Seller:


 


(a)
A certificate, executed by Buyer, dated as of the Closing, certifying that the conditions specified in Section 7.3 have been fulfilled;
and


 


(b)
The Initial Payment of the Purchase Price as specified in Section 2.1(a) shall be processed with the Buyer’s transfer agent
for the timely issuance and receipt of the Initial Payment by the Seller.


 


3.3
Closing Deliveries by Seller to Buyer. At the Closing, Seller shall deliver, or cause to be delivered, to Buyer the
following, each in form and substance reasonably satisfactory to Buyer:


 


(a)
An Assignment and Bill of Sale, a copy of which is attached hereto as Exhibit C;


 


(b)
An Assignment of Intangible Assets, a copy of which is attached hereto as attached as Exhibit D;


 


(c)
Any other documentation reasonably required to fully vest title to the Assets in Buyer; and


 


(d)
A certificate, executed by Seller, dated as of the Closing, certifying that the conditions specified in Section 7.2 have been
fulfilled.


 


ARTICLE
IV


 


REPRESENTATIONS
AND WARRANTIES OF THE SELLER


 


Seller
hereby represents and warrants to Buyer that the following statements are correct and complete in all material respects as of
the date hereof and as of Closing, which representations and warranties shall survive Closing:


 


4.1
Organization. Seller is a limited liability company, duly organized, validly existing and in good standing under the
laws of the State of Wyoming.


 


4.2
Authorization. Seller has all necessary power and authority to execute and deliver this Agreement and the documents
and agreements contemplated hereby, to consummate the transactions contemplated hereby and thereby, and to perform its obligations
hereunder and thereunder. This Agreement has been duly and validly approved by all necessary action on the part of Seller, has
been duly executed and delivered by Seller and constitutes a valid and binding obligation of Seller, enforceable against it in
accordance with its terms, except as may be limited by bankruptcy, insolvency, reorganization, moratorium or other similar laws
relating to creditor’s rights generally or by equitable principles (whether considered in an action at law or in equity)
and other customary limitations on enforceability.


 




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4.3
Title to Assets. Seller has and will convey to Buyer good and marketable title to all the Assets, free and clear
of any security interest, claim, lien or encumbrance.


 


4.4
Consents and Approvals. No consent, approval or authorization of, or declaration, filing or registration with
any governmental or regulatory authority, or any other person or entity, is required to be made or obtained by Seller in connection
with the execution, delivery and performance of this Agreement and the consummation of the transactions contemplated hereby.


 


4.5
Legal Proceedings. There are no claims, actions, suits or proceedings or arbitrations, either administrative or judicial,
pending, or, to the knowledge of Seller, overtly threatened against or affecting the Business, Seller, or the Assets, or Seller’s
ability to consummate the transactions contemplated herein, at law or in equity or otherwise, before or by any court or governmental
agency or body, domestic or foreign, or before an arbitrator of any kind.


 


4.6
Taxes. Seller has, in respect of the Business, filed all tax returns that are required to be filed and has paid all
taxes that have become due pursuant to such tax returns or pursuant to any assessment that has become payable or for which Buyer
may otherwise have any transferee liability. All monies required to be withheld by Seller from employees of the Business for income
taxes and social security and other payroll taxes have been collected or withheld, and either paid to the respective governmental
bodies or set aside in accounts for such purpose.


 


4.7
Trademarks. Seller does not own any registered trademarks or “DBA” name in connection with the Business.
The Seller has used various trademarks and, as used, has incorporated the “TM” to indicate that certain words
have been used by the Seller in its business and that they have not been registered. No royalty is payable to any person as a
result of, or with respect to, the use of any trademarks, trade names or other intellectual property to the best of Seller’s
knowledge. The operation of the Business as currently conducted does not infringe, misappropriate or conflict with any intellectual
property right or other legally protectable right of another person. Seller has not received any notice of any claim by another
person contesting the validity, enforceability, use or ownership of any of its trademarks or trade names.


 


4.8
Disclosure. There are no material facts relating to the Business or the Assets that have not been disclosed to Buyer,
and Buyer has undertaken all reasonable due diligence.


 


4.9
No Untrue Statement. To the knowledge of Seller, none of the representations and warranties in this Article IV or made
by Seller elsewhere in this Agreement contains any untrue statement of material fact or omits to state a material fact necessary,
in light of the circumstances under which it was made, in order to make any such representation not misleading in any material
respect.


 




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ARTICLE
V


 


REPRESENTATIONS
AND WARRANTIES OF BUYER


 


Buyer
hereby represents and warrants to Seller that the following statements are correct and complete in all material respects as of
the date hereof and as of Closing, which representations and warranties shall survive Closing:


 


5.1
Organization. Buyer is a corporation, duly organized, validly existing and in good standing under the laws of
the State of Nevada.


 


5.2
Authorization. Buyer has all necessary company power and authority to execute and deliver this Agreement and
the documents and agreements contemplated hereby, to consummate the transactions contemplated hereby and thereby, and to perform
its obligations hereunder and thereunder. This Agreement has been duly and validly approved by all necessary company action on
the part of Buyer, has been duly executed and delivered by Buyer and constitutes a valid and binding obligation of Buyer, enforceable
against it in accordance with its terms, except as may be limited by bankruptcy, insolvency, reorganization, moratorium or other
similar laws relating to creditor’s rights generally or by equitable principles (whether considered in an action at law
or in equity) and other customary limitations on enforceability.


 


5.3
Consents and Approvals. No consent, approval or authorization of, or declaration, filing or registration with
any governmental or regulatory authority, or any other person or entity, is required to be made or obtained by Buyer in connection
with the execution, delivery and performance of this Agreement and the consummation of the transactions contemplated hereby.


 


5.4
No Untrue Statement. To the knowledge of Buyer, none of the representations and warranties in this Article V or made
by Buyer elsewhere in this Agreement contains any untrue statement of material fact or omits to state a material fact necessary,
in light of the circumstances under which it was made, in order to make any such representation not misleading in any material
respect.


 


ARTICLE
VI


 


COVENANTS


 


6.1
Conduct of Business. Prior to the Closing, except as otherwise required by applicable law or as consented to in writing
by the parties, Seller shall conduct the Business in the ordinary course of business. Prior to the Closing, Seller shall use all
reasonable efforts to (1) preserve the possession and control of all of the Assets and the Business; (2) to preserve the good
will of suppliers, customers, staff and employees of the Business and others having business relations with Seller; and (3) keep
and preserve the Business as existing on the date of this Agreement.


 




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6.2
Commercially Reasonable Efforts. Subject to the terms and conditions set forth in this Agreement, Seller and Buyer
shall use commercially reasonable efforts (subject to, and in accordance with, applicable law) to take, or cause to be taken,
all actions, and to do, or cause to be done, and to assist and cooperate with the other parties hereto in doing, all things necessary,
proper or advisable under applicable laws to consummate, and make effective, in the most expeditious manner practicable, the transactions
contemplated by this Agreement, and no party hereto shall take or cause to be taken any action which would reasonably be expected
to prevent, impede or delay the consummation of the transactions contemplated by this Agreement.


 


6.3
Further Assurances. Each party shall cooperate in good faith with the other and shall take all appropriate action
and execute any documents, instruments, assignments, assumptions or conveyances of any kind which may reasonably be necessary
or advisable to carry out any of the transactions contemplated hereunder, including without limitation any vehicle registrations.
The parties shall cooperate in providing such information as may be necessary to be in compliance with relevant sections of the
Internal Revenue Code.


 


6.4
Risk of Loss. Until Closing, all risk of loss or damage to the Assets shall be borne by Seller, and thereafter shall
be borne by Buyer.


 


6.5
Delivery. Seller shall deliver possession of all Assets to Buyer at Closing. 


 


6.6
Indemnification. Seller will not have any obligation to indemnify Buyer with respect to any loss until Buyer shall
have suffered aggregate losses relating thereto in excess of $10,000, at which point Seller will be obligated to indemnify Buyer
for the amount of such losses in excess of $10,000.


 


(a)
Indemnification by Seller. Seller shall defend, indemnify and hold harmless Buyer and each of Buyer’s officers,
directors, members, shareholders, employees, counsel, agents, and their respective successors and assigns (collectively, the “Buyer
Indemnitees”) from and against, and shall reimburse the Buyer Indemnitees for, each and every any loss, damage, injury,
harm, detriment, decline in value, liability, claim, demand, cost of any legal proceeding, settlement, judgment, award, fine,
penalty, tax, fee, charge, cost or expense (including, without limitation, costs associated with avoiding any of the foregoing,
and the fees, disbursements and expenses of attorneys, accountants and other professional advisors) (“Loss”)
incurred by any Buyer Indemnitee, directly or indirectly, arising out of or in connection with: (i) any material inaccuracy in
any representation or warranty of Seller hereunder; (ii) any material breach or nonfulfillment of any covenant, agreement or other
obligation of Seller under this Agreement or any related documents; (iii) any liability or similar claim caused by the actions
of the Seller arising from the business operations of the Business prior to Closing; or (iv) any debt, liability, or other obligation
of Seller owing to the actions or responsibility of Seller arising (or relating to the period) prior to Closing of which Seller
is provided notification, as outlined below, within 26 months of the Closing date.


 




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(b)
Indemnification by Buyer. Buyer shall defend, indemnify and hold harmless Seller and each of Seller’s officers,
directors, shareholders, employees, counsel, agents, and their respective successors and assigns (collectively, the “Seller
Indemnitees”) from and against, and shall reimburse the Seller Indemnitees for, each and every Loss incurred by any
Seller Indemnitee, directly or indirectly, arising out of or in connection with: (i) any material inaccuracy in any representation
or warranty of Buyer hereunder; (ii) any material breach or nonfulfillment of any covenant, agreement or other obligation of Buyer
under this Agreement or any related documents; (iii) any liability or similar claim arising from the business operations of the
Business after Closing.


 


(c)
Indemnification Procedure. If any Proceeding shall be brought or asserted against a party entitled to indemnification
(or any successor thereto) pursuant to Sections 6.7(a) or (b) (each, an “Indemnitee”) in respect of which indemnity
may be sought under this Section 6.7 from an indemnifying party or any successor thereto (each, an “Indemnitor”),
the Indemnitee shall give prompt written notice of such Proceeding to the Indemnitor. The Indemnitee shall, reasonably and in
good faith, assist and cooperate in the defense thereof. Notwithstanding anything herein to the contrary, the Indemnitor shall
not, without the Indemnitee’s prior written consent, settle or compromise any Proceeding or consent to the entry of judgment
with respect thereto, but such consent shall not be unreasonably withheld.


 


ARTICLE
VII


 


CONDITIONS


 


7.1
Conditions to Each Party’s Obligations under this Agreement. The respective obligations of each party to effect
the transactions contemplated by this Agreement shall be subject to the fulfilment or waiver in writing by mutual agreement of
the parties at or prior to Closing of the following conditions:


 


(a)
None of the parties shall be subject to any decree, order or injunction of a United States federal or state court or foreign court
of competent jurisdiction, which prohibits the consummation of the transactions contemplated by this Agreement, and no statute,
rule or regulation shall have been enacted by any governmental authority which prohibits or makes unlawful the consummation of
the transactions contemplated by this Agreement.


 


(b)
No action, suit, investigation or proceeding before any governmental authority seeking to prevent or prohibit the consummation
of the transactions contemplated by this Agreement shall be pending.


 


7.2
Conditions to Obligations of Seller under this Agreement. The obligation of Seller to effect the transactions contemplated
by this Agreement shall be subject to the fulfilment or waiver in writing by Seller at or prior to the Closing of the following
conditions:


 


(a)
Buyer shall have performed in all material respects Buyer’s covenants and agreements contained in this Agreement required
to be performed on or prior to the Closing.


 




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(b)
The representations and warranties of Buyer contained in this Agreement and in any document delivered in connection herewith shall
be true and correct in all respects as of the Closing.


 


(c)
Buyer shall have made or caused to be made all deliveries required by Section 3.2 of this Agreement.


 


(d)
Buyer shall attest to its due diligence and confirm that it has had an adequate opportunity to review all documents material to
this transaction.


 


7.3
Conditions to Obligations of Buyer under this Agreement. The obligation of Buyer to effect the transactions contemplated
by this Agreement shall be subject to the fulfilment or waiver in writing by Buyer at or prior to the Closing of the following
conditions:


 


(a)
Seller shall have performed in all material respects its covenants and agreements contained in this Agreement required to be performed
on or prior to the Closing.


 


(b)
The representations and warranties of Seller contained in this Agreement and in any document delivered in connection herewith
shall be true and correct in all respects as of the Closing.


 


(c)
Since the date of this Agreement, there shall not have occurred and be continuing material adverse effect to the Assets or the
Business within the Seller’s control.


 


(d)
Seller shall have made all deliveries required by Section 3.3 of this Agreement.


 


(e)
There must not have been made or threatened by any person any claim asserting that such person (a) is the holder or the beneficial
owner of, or has the right to acquire or to obtain beneficial ownership of the Assets or (b) is entitled to all or any portion
of the Purchase Price payable for the Assets.


 


(f)
Buyer shall have obtained all necessary third-party and governmental consents, authorizations, licenses and/or permits to the
sale of the Assets, including, without limitation, all appropriate licenses or permits as determined by Buyer in its sole discretion.


 




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ARTICLE
VIII


 


RESTRICTIVE
COVENANTS


 


8.1
Non-Solicitation Covenants. Seller agrees and promises that, except with the express written consent of Buyer, the
Seller, the Seller’s owner, or spouses or children will directly or indirectly, alone or in concert with others, for any
or no reason, do or undertake any of the following activities at any time after the Closing for the maximum time as permitted
by law:


 


(a)
solicit, divert, accept business from or otherwise take away or interfere with any customers of the Business; or


 


(b)
solicit, divert or induce any of Buyer’s employees to leave Buyer’s employment; or


 


(c)
solicit, divert or induce any of Buyer’s contractors or outside consultants to terminate their contractual relationship
with Buyer.


 


8.2
Non-Competition Covenants. Seller agrees and promises that, except with the express written consent of Buyer, the Seller,
the Seller’s owner, or spouse or children will directly or indirectly, alone or in concert with others for any or no reason,
do or undertake any of the following activities for five (5) years (or such lesser time as permitted by law) beginning effective
as of Closing: operate or conduct a Competitive Business, whether as an owner, part-owner, affiliate, partner, agent, joint venturer,
investor or in any other capacity. “Competitive Business” refers to any pet food business involving production
of pet food or food products for companion animals, not including Cornucopia Pet Foods, Cornucopia Super-Food, Cornucopia Phyto-Food,
or Cornucopia Crispy Treats, or those products under development that are not a result of the Intellectual Property of HLP and
have been disclosed in general terms to the Company as of the execution of this document.


 


8.3
Reasonableness of Restrictions. Seller hereby represents and warrants to Buyer that it has carefully considered the
provisions of this Article VIII and agree that the restrictions set forth, including without limitation the time period and definition
of Competitive Business, are reasonable and restrict Seller’s and its affiliates’ rights to compete only to the extent
necessary to protect the valid and legitimate business interests of Buyer. Seller further represents and warrants to Buyer that
the Seller understands the legal and other consequences of entering into the promises and agreements contained in this Article
VIII. If any restriction, including without limitation, any time restriction, contained in this Article VIII is deemed to be unenforceable
by a court of competent jurisdiction, the parties hereto agree that such court may modify and enforce such restrictions to the
extent it determines to be reasonable under the circumstances existing at that time.


 


8.4
Injunction. In the event of a breach or threatened breach by Seller of the provisions of this Article VIII, Buyer shall
be entitled to an injunction restraining Seller as the case may be, from engaging in the competitive activities proscribed by
this article. The Parties further agree that a violation of such provisions will cause immediate and irreparable damage to Buyer.
Nothing contained in this Article VIII shall prohibit Buyer from also pursuing any other remedies available at law, and no action
by Buyer in pursuing any other remedies shall constitute an election to forego other remedies.


 




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8.5
Survival of Protections. The covenants and agreements contained in this Article VIII shall survive the termination
or expiration of this Agreement.


 


ARTICLE
IX


 


TERMINATION


 


9.1
Termination by Consent. This Agreement may be terminated at any time prior to the Closing by the written agreement
of Seller and Buyer.


 


9.2
Termination by Seller or Buyer. At any time prior to Closing, this Agreement may be terminated by Seller or Buyer,
if a United States federal or state court of competent jurisdiction or United States governmental authority shall have issued
an order, decree or ruling or taken any other action (including the enactment of any statute, rule, regulation, decree or executive
order) permanently restraining, enjoining or otherwise prohibiting the transactions contemplated by this Agreement (the “Restraining
Order”) and such Restraining Order shall have become final and non-appealable; provided, however, that
(i) the factual basis for the Restraining Order shall not be or relate to the breach of any representation, warranty, covenant
or agreement set forth in this Agreement by the party seeking to terminate the Agreement under this Section and (ii) the party
seeking to terminate this Agreement pursuant to this Section shall have complied in all material respects with Section 6.2 and
shall have used its commercially reasonable efforts to remove such injunction, order or decree.


 


9.3
Termination by Seller. At any time prior to Closing, this Agreement may be terminated by Seller if (i) there has been
a material breach by Buyer of any representation, warranty, covenant or agreement set forth in this Agreement or if any representation
or warranty of Buyer shall have become untrue in any material respect, in either case such that the conditions set forth in Section
7.2 would not be satisfied and (ii) such breach is not curable, or, if curable, is not cured within thirty (30) days after written
notice of such breach is given to Buyer by Seller; provided, however, that the right to terminate this Agreement
pursuant to this Section shall not be available to Seller if Seller, at such time, is in material breach of any representation,
warranty, covenant or agreement set forth in this Agreement such that the conditions set forth in Section 7.3 shall not be satisfied.


 


9.4
Termination by Buyer. At any time prior to Closing, this Agreement may be terminated by Buyer if (i) there has been
a material breach by Seller of any representation, warranty, covenant or agreement set forth in this Agreement or if any representation
or warranty of Seller shall have become untrue in any material respect, in either case such that the conditions set forth in Section
7.3 would not be satisfied and (ii) such breach is not curable, or, if curable, is not cured within thirty (30) days after written
notice of such breach is given to Seller by Buyer; provided, however, that the right to terminate this Agreement
pursuant to this Section shall not be available to Buyer if Buyer, at such time, is in material breach of any representation,
warranty, covenant or agreement set forth in this Agreement such that the conditions set forth in Section 7.2 shall not be satisfied.
Upon any termination by Buyer pursuant to this Section, Seller shall promptly refund the Deposit to Buyer.


 




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ARTICLE
X


 


MISCELLANEOUS


 


10.1
Tax and Information Returns. The parties shall reflect the allocations of the Purchase Price set forth in Section
2.3 in any and all applicable tax and information returns.


 


10.2
Confidentiality. Each Party shall use all information that it obtains from the others pursuant to this Agreement solely
for the effectuation of the transactions contemplated by this Agreement or for other purposes consistent with the intent of this
Agreement and shall not use any of such information for any other purpose, including, without limitation, the competitive detriment
of the other Parties. Each Party may disclose such information to its/their respective affiliates, counsel, accountants, tax advisors
and consultants as necessary to consummate this transaction. This provision shall not prohibit the use or disclosure of confidential
information pursuant to court order or which has otherwise become publicly available through no fault of the recipient Party.


 


10.3
Notices. All notices, requests, consents and demands shall be given to or made upon the parties at their respective
addresses set forth below, or at such other address as a party may designate in writing delivered to the other parties. Unless
otherwise agreed in this Agreement, all notices, requests, consents and demands shall be given or made by personal delivery with
signature required, by confirmed air courier, or by certified first class mail, return receipt requested, postage prepaid, to
the party addressed as aforesaid. If sent by confirmed air courier, such notice shall be deemed to be given upon the earlier to
occur of the date upon which it is actually received by the addressee as confirmed by the air courier (or if the date of such
confirmed delivery is not a business day, the next succeeding business day). If mailed, such notice shall be deemed to be given
upon the earlier to occur of the date upon which it is actually received by the addressee or the third business day following
the date upon which it is deposited in a first-class postage-prepaid envelope in the United States mail addressed to such address.


 


	If
    to Seller: 	Healthy
    Life Pets, LLC
	 	668
    North Coast Hwy., #414
	 	Laguna
    Beach, CA 92651
	 	 
	And
    to:	 ____________________
	 	 ____________________
	 	 ____________________
	 	 ____________________



 






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	If
    to Buyer: 	Dr.
    Geoff’s by PetLife, Inc.
	 	Attn:
    CEO
	 	38
    West Main Street
	 	Hancock,
    MD 21750
	 	 
	And
    to:	Lance
    Brunson, Esq.
	 	Brunson
    Chandler & Jones, PLLC
	 	175
    S. Main Street, 14th Floor
	 	Salt
    Lake City, UT 84111


 


10.4
Assignment. Without the prior written consent of the other party, the benefits of this Agreement may not be
assigned or in any other manner transferred and the obligations may not be delegated. Subject to the foregoing limitation on assignment
and delegation, this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective personal
representatives, successors and assigns, and no other person shall have any right, benefit or obligation hereunder.


 


10.5
Choice of Law; Venue. This Agreement shall be construed in accordance with, and governed by, the substantive
laws of, the State of Maryland, without reference to principles governing choice or conflicts of laws. Venue for any action hereunder
shall lie exclusively in the courts of the State of Maryland and/or the United States District Court for the District of Maryland.


 


10.6
Severability. In the event any one or more of the provisions contained in this Agreement shall for any reason
be held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability shall not affect
the validity of any other provision hereof and this Agreement shall be construed as if such invalid, illegal or unenforceable
provision were not contained herein; provided that the Agreement as so modified preserves the basic intent of the parties.


 


10.7
Dispute Resolution. Any and all disputes arising in connection with this Agreement, whether the dispute arise from
the terms and conditions of this Agreement or payment from one Party to another Party, for Products and/or Services, or any other
reason, shall be resolved as set forth below.


 


a)
Negotiation. Any dispute regarding this Agreement, or arising out of this Agreement, shall first be submitted by the complaining
Party in writing (the “Initial Notice”) to the other Party for negotiation and resolution. The Parties shall
attempt in good faith to resolve any dispute.


 


b)
Mediation. In the event that any dispute is not resolved by negotiation within ninety (90) days from the date of the Initial
Notice, the Parties agree to submit the dispute to mediation. The Parties further agree that their participation in mediation
is a condition precedent to any Party commencing arbitration in relation to the dispute. Either Party to the dispute may give
written notice to the other Party of his or her desire to commence mediation within ninety (90) days of the Initial Notice and
the mediation must take place within thirty (30) days after the date that such notice of intention to mediate is given. 


 




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c)
Any action, suit, or other legal proceeding which is commenced by a Party against the other Party, to resolve any matter arising
under or relating to any provision of this Agreement shall be commenced only in the State of Maryland, USA, and each party consents
to the jurisdiction and agrees that legal process may be served by United States certified mail, return receipt requested or Federal
Express. Venue for any such action shall be in Baltimore, Maryland, USA. The arbitration to be instituted and held according to
standard arbitration rules and will utilize The National Academy of Distinguished Neutrals (the “NADN”). The arbitration
shall be decided by a panel of three (3) arbitrators selected in accordance with NADN. The applicable laws shall be those of the
United States, specifically, the State of Maryland. The arbitration shall take place in the City of Baltimore, Maryland, where
the arbitration award will be issued. The arbitrators shall be empowered to award only those damages which are permitted in this
Agreement, subject to any disclaimers of damages and liability limits set forth in this Agreement, but the arbitrators shall not
have the authority to reform, modify or materially change this Agreement. The arbitration award shall include costs of the arbitration,
reasonable attorneys’ fees and reasonable costs for experts and other witnesses. The Parties agree that the arbitrators
shall have the authority to issue measures necessary to protect either party’s name, proprietary information, trade secrets,
know-how or any other proprietary right. The award of the arbitrators shall be final and binding upon the parties without appeal
or review except as allowed by applicable United States federal law. In connection with any application to confirm, correct or
vacate the arbitration award, any appeal of any order rendered pursuant to any such application, or any other action required
to enforce the arbitration award, the prevailing party shall be entitled to recover its reasonable attorneys’ fees, disbursements
and costs incurred in any post-arbitration award activities.


 


d)
Agreement as Bar to Suit. The Parties stipulate that the provisions of this Agreement shall be a complete defense to any
suit, action, or proceeding instituted in any federal, state, or local court or before any administrative tribunal with respect
to any controversy or dispute related to this Agreement and which is arbitrable as set forth herein. 


 


10.8
Captions. The captions used herein are for ease of reference only and shall not define or limit the provisions
hereof.


 


10.9
Sale of Assets Only. This Agreement constitutes a sale of the Assets only and is not a sale of any interest
in Seller. Buyer is not assuming and shall not be responsible for the payment of any liabilities or obligations of Seller whatsoever,
except as expressly set forth herein.


 




    	 	 13	 



     


    

 


10.10
Enforcement. In the event of a dispute between the parties arising under this Agreement, the party prevailing
in such dispute shall be entitled to collect such party’s costs from the other party, including without limitation court
costs and reasonable attorneys’ fees, whether such sums are expended with or without suit, at trial or on appeal.


 


10.11
Entire Agreement; Amendments. This Agreement and the exhibits attached hereto constitute the entire agreement
between the parties hereto with respect to the subject matter contained herein, and there are no covenants, terms or conditions,
express or implied, other than as set forth or referred to herein. This Agreement supersedes all prior agreements between the
parties hereto relating to all or part of the subject matter herein. No representations, oral or written, modifying or contradicting
the terms of this Agreement have been made by any party except as contained herein. This Agreement may not be amended, modified
or canceled except as provided herein or by written agreement of the parties signed by the party against whom enforcement is sought.


 


10.12
Counterparts. Any number of counterparts of this Agreement may be signed and delivered and each shall be considered
an original and together they shall constitute one agreement.


 


10.13
Survival. All of the covenants, representations and warranties contained in this Agreement shall survive the Closing
and shall not be merged therein.


 


[signatures
on following pages]


 




    	 	 14	 



     


    

 


In
Witness Whereof,
the parties hereto have caused this Agreement
to be executed as of the day and year first above written.


 


	 	SELLER:
	 	 	 
	 	HEALTHY
    LIFE PETS, LLC
	 	 	 
	 	/s/ Tracy Wardak
	 	By:
    	Tracy
    Wardak 
	 	Its:
    	Manager
	 	 	 
	 	BUYER:
	 	 	 
	 	DR.
    GEOFF’S BY PETLIFE, INC.
	 	 	 
	 	/s/ Ralph Salvagno
	 	By:
    	Ralph
    Salvagno
	 	Its:	 Chief
    Executive Officer


 


[additional
signatures on next page]


 




    	 	 15	 



     


    

 


CONSENT
AND AGREEMENT


 


The
undersigned, constituting all of the shareholders, directors, and officers of Healthy Life Pets, LLC, a Wyoming limited liability
company hereby executes this Agreement for the sole purpose of acknowledging their consent to and agreement to be bound by the
provisions of Article VIII of this Agreement, and to otherwise memorialize their consent to Healthy Life Pets, LLC entering into
this Agreement.


 


	 	/s/ Tracy Wardak
	 	Name:	Tracy
    Wardak
	 	Title:	Manager


 




    	 	 16	 



     


    

 


EXHIBIT
A


 


Assets


 


	-
    	20+
    Hours of TV commercial video “Raw Footage,” produced by Sincbox Media, Inc.
	 	 
	-
    	Professional-grade
    photographs and product/food photography
	 	 
	-
    	Facebook
    & Instagram social media handles


 


	 	o
    	Instagram:
    DrGeoffs


 


	 	 	●	https://www.instagram.com/drgeoffs/
    


 


	 	o
    	Facebook:
    DrGeoffs


 


	 	 	●	https://m.facebook.com/drgeoffs
    


 


	-
    	Dr.
    Geoff’s website including content, photos, videos, and entire developed site.
	 	 
	-
    	Dr.
    Geoff’s Can Food Labels: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Supplements Labels: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Premium Brochure: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Mini-Brochure: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Business Cards: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Case/Boxes for food: All final design templates, layout and production run ready.
	 	 
	-
    	Dr.
    Geoff’s Corporate Power Point presentations. 
	 	 
	-
    	Art
    Work: Files of art work assets to be utilized in current & future marketing.
	 	 
	-
    	Barcodes
    - All registered product barcodes and registration numbers. 


 


	 	o
    	See
    bottom of this list


 


	-
    	Recipes
    and formulas for all food and complementary products (to be included at the end of this section)


 


	 	o
    	See
    bottom of this list


 


	-
    	Listing
    of all unregistered trademarks


 


	 	o
    	Dr.
    Geoff’s Real Food for PetsTM
	 	 	 
	 	o
    	Dr.
    Geoff’s Range ChickenTM
	 	 	 
	 	o
    	Dr.
    Geoff’s Wild Pacific SalmonTM
	 	 	 
	 	o
    	Dr.
    Geoff’s Farm Fresh TurkeyTM
	 	 	 
	 	o
    	Antioxidant
    Power – Super FoodTM
	 	 	 
	 	o
    	Immuno
    Boost – Phyto FoodTM
	 	 	 
	 	o
    	Dr.
    Geoff’s On-The-Go LidTM
	 	 	 
	 	o
    	Dr.
    Geoff’s On-The-Go Collapsible BowlTM
	 	 	 
	 	o
    	A
    Loving BiteTM (A book authored by Dr. Geoffrey Broderick. The Buyer has the right to sell the book.)


 




    	 	 	 



    	 		 



    

 


	-
    	Multiple
    URL’s which have been purchased for current and future use as reflected below.
	 	 
	-
    	Corporate
    Mailing Address of 668 North Coast Highway, #414, Laguna Beach, CA 92651
	 	 
	-
    	Contracts
    with all current vendors. They are all month to month.


 


	 	o	Moulton
    Logistics Management, 7850 Ruffner Ave., Van Nuys, CA 91406
	 	o
    	Moulton
    Logistics Management, 2440 Clements Ferry Rd., Charleston, SC 29492


 


Certain
items are blacked out due to proprietary and confidential issues.


 


Owned
Domains


(Hosted
at Godaddy.com)


 


	 	realfoodforpets.us	 
	 	 	trydrg.com
	 	realfoodforpets.info	 
	 	 	doctorgeoffsreviews.com
	 	realfoodforpets.org	 
	 	 	drgeoffsreviews.com
	 	doctorgeoff.com	 
	 	 	drgeoffs.com
	 	doctorgeoffs.com	 
	 	 	drgeoffspetfood.com
	 	doctorgeoffsrealfoodforpets.com	 
	 	 	 
	 	drgeoffsrealfoodforpets.com	 
	 	 	 
	 	drgeoffssuperfood.com	 


 




    	 	 	 



    	 		 



    

 





 


HARVEST




 


	%		INGREDIENT
	21.5%		SALMON
	16.1%		CHICKEN
	16.1%		SARDINES
	16.1%		CHICKEN
    LIVER
	16.1%		TURKEY
	10.48%		SALMON
    BROTH, CHICKEN BROTH, SARDINE BROTH, TURKEY BROTH
	1.61%		TOMATOE
    PASTE
	0.59%		WHOLE
    EGGS
	0.53%		BREWERS
    YEAST
	0.268%		SALT
	0.268%		LOCUST
    BEAN GUM, GUAR GUM
	0.008%		NATURAL
    VEGETABLE COLOR
	0.0053%		CAT
    PREMIX VITAMIN
	0.0053%		CAT
    PREMIX MINERAL
	0.0026%		TAURINE
	0.3328%		WATER


 




    	 	 	 



    	 		 



    

 


TURKEY




 


	%	 	INGREDIENT
	18.8%		URKEY
	18.8%		SARDINES
	16.1%		CHICKEN
    LIVER
	16.1%		SALMON
	15.0%		BEEF
    LIVER
	10.4%		TURKEY
    BROTH, SARDINE BROTH, SALMON BROTH
	1.6%		TOMATO
    PASTE
	1.0%		CARROTS
	0.5%		WHOLE
    EGGS
	0.26%		PEAS
	0.26%		BREWERS
    YEAST
	0.26%		SALT
	0.26%		LOCUST
    BEAN GUM, GUAR GUM
	0.008%		NATURAL
    VEGETABLE COLOR
	0.0053%		CAT
    PREMIX VITAMIN
	0.0053%		CAT
    PREMIX MINERAL
	0.0026%		TAURINE
	0.6388%		WATER



 


CHICKEN




 


	%		INGREDIENT
	21.5%		CHICKEN
	16.1%		CHICKEN  LIVER
	16.1%		SALMON
	16.1%		BEEF
    LIVER
	16.1%		SARDINES
	10.48%		CHICKEN
    BROTH, SALMON BROTH, SARDINE BROTH
	1.61%		TOMATO
    PASTE
	0.59%		WHOLE
    EGG
	0.53%		BREWERS
    YEAST
	0.268%		SALT
    
	0.268%		LOCUST
    BEAN GUM, GUAR GUM
	0.008%		NATURAL
    VEGETABLE COLOR
	0.0053%		CAT
    PREMIX VITAMIN
	0.0053%		CAT
    PREMIX MINERAL
	0.0026%		TAURINE
	0.3328%		WATER


 






    	 	 	 



    	 		 



    




	



 


NEW
FORMULA


 


	%		INGREDIENT
	20.4%		SARDINES
	20.4%		SALMON
	15.3%		CHICKEN
    
	15.3%		CHICKEN
    LIVER
	15.3%		TURKEY
	9.9%		SARDINE
    BROTH
	1.5%		TOMATOE
    PASTE
	0.56%		WHOLE
    EGGS
	0.51%		BREWERS
    YEAST
	0.255%		SALT
	0.255%		LOCUST
    BEAN GUM, GUAR GUM
	0.0076%		NATURAL
    VEGETABLE COLOR
	0.0051%		CAT
    PREMIX VITAMIN
	0.0051%		CAT
    PREMIX MINERAL
	0.00255%		TAURINE
	0.26965%		WATER


 


THIS
INFORMATION IS CONFIDENTIAL AND WILL BE


BLACKED
OUT FOR PUBLIC FILING


 




    	 	 	 



    	 		 



    

 


EXHIBIT
B


 


Assumed
Debts, Liabilities and Obligations


 


None.


 




    	 	 	 



    	 		 



    

 


EXHIBIT
C


 


Assignment
& Bill of Sale


 




    	 	 	 



    	 		 



    

 


ASSIGNMENT
AND BILL OF SALE


 


For
good and valuable consideration, the receipt and adequacy of which are hereby acknowledged, Healthy Life Pets, LLC, a Wyoming
limited liability company (“Assignor”), does hereby grant, bargain, transfer, sell, assign, convey and deliver
to Dr. Geoff’s by PetLife, Inc., a Maryland corporation, or its assigns (“Assignee”), free and clear
of any and all liens, encumbrances, charges or claims, as such terms are defined in the Asset Purchase Agreement between the parties
of even date herewith. Assignor, for itself, its successors and assigns, hereby covenants and agrees that, at any time and from
time to time forthwith upon the written request of Assignee, at no additional cost to Assignor, Assignor will do, execute, acknowledge
and deliver or cause to be done, executed, acknowledged and delivered, each and all of such further acts, deeds, assignments,
transfers, conveyances, powers of attorney and assurances as may reasonably be required by Assignee in order to assign, transfer,
set over, convey, assure and confirm unto and vest in Assignee, its successors and assigns, title to the assets sold, conveyed,
transferred and delivered by this Assignment and Bill of Sale.


 


This
Assignment and Bill of Sale is being executed and delivered by Assignor pursuant to the terms of the Asset Purchase Agreement
executed between the parties simultaneously herewith.


 


Executed
effective as of the 10th day of May, 2017.


 


	 	ASSIGNOR:
	 	 	 
	 	HEALTHY
    LIFE PETS, LLC
	 	 	 
	 	/s/ Tracy Wardak
	 	By:
    	Tracy
    Wardak
	 	Its:
    	Manager


 




    	 	 	 



    	 		 



    

 


EXHIBIT
D


 


Assignment
of Tangible and Intangible Assets


 




    	 	 	 



    	 		 



    

 


ASSIGNMENT
OF TANGIBLE AND INTANGIBLE ASSETS


 


This
ASSIGNMENT OF TANGIBLE AND INTANGIBLE ASSETS (the “Assignment”) is made effective as of the 10th day of
May, 2017, by and between Healthy Life Pet, LLC, a Wyoming limited liability company, (“Assignor”), and Dr.
Geoff’s by PetLife, Inc., a Maryland corporation (“Assignee”).


 


R
E C I T A L S


 


A.
Pursuant to the Asset Purchase Agreement (the “Purchase Agreement”) of even date herewith, by and among Assignor
and Assignee, Assignor is assigning the Assets (as defined in the Purchase Agreement) to Assignee.


 


B.
Included within the Assets being assigned to Assignee, and subject to the terms of the Purchase Agreement, Assignor is also assigning
to Assignee all of its rights, title and interest in and to the tangible and intangible assets associated with the business of
Assignor, including all books of business, proprietary rights, phone numbers, trade secrets, domain names, business records, customer
relationships, contracts and goodwill and all of Assignor’s rights in and to the trade name “Dr. Geoff’s Real
Food for Pets” (the “Assets”).


 


C.
Pursuant to the terms of the Purchase Agreement, Assignor has agreed to transfer to Assignee all of the Assets, and Assignor now
desires to enter into this Assignment in order to transfer such right, title and interest to Assignee.


 


NOW,
THEREFORE, for and in consideration of the foregoing premises and the undertakings set forth below, Assignor hereby agrees as
follows:


 


A
G R E E M E N T


 


1.
Assignor hereby grants, transfers, assigns and conveys to Assignee, absolutely and unconditionally, free and clear of all liens,
encumbrances, mortgages or any other type of security interest, all of its right, title and interest in and to all of the Assets.


 


2.
Assignor transfers such Assets to Assignee, its successors and assigns, to have and to hold to and for its and their own use and
benefit forever. Assignor, for itself and its successors and assigns, hereby covenants that, from time to time after delivery
of this instrument, at Assignee’s request and without further consideration, at no additional cost to Assignor, Assignor
will execute and deliver, or will cause to be executed and delivered, such other instruments of conveyance and transfer and take
such other actions as Assignee reasonably may require (such as, but not limited to, assisting with the transfer of any business
accounts, such as a telephone account) to more effectively vest in the Assignee the Assets and to put Assignee in possession of
the Assets, and to do all other things and execute and deliver all other instruments and documents as may be required to effect
the same.


 


3.
This Assignment shall be construed in accordance with, and governed by, the laws of the State of Maryland, without regard to its
conflict of laws doctrine. Assignor consents and submits to the exclusive jurisdiction of the state courts located in Clark County,
State of Maryland, for any disputes or controversies arising out of this Assignment.


 




    	 	 	 



    	 		 



    

 


IN
WITNESS WHEREOF, Assignor has executed this Assignment effective as of the date first written above.


 


	 	ASSIGNOR:
	 	 	 
	 	HEALTHY
    LIFE PETS, LLC
	 	 	 
	 	/s/ Tracy Wardak
	 	By:
    	Tracy
    Wardak
	 	Its:	Manager