# Patent

## Title
Thermal transfer printer and method of controlling print density in

## Abstract

A subject's eye movement and pupil diameter are measured while the subject is exposed to visual stimuli. The apparatus and method utilizes an eye-look detector to determine a subject's visual examination of a presented image and by computer recording an analysis superimposes icons representing the lookpoints over the image. The apparatus and method are not only of value in running routine tests but also may be used for new experiments.

## Background
This invention relates to the determination of the movement of an eye, where it is looking and/or the pupil diameter of a person as he or she is stimulated with the presentation of various pictures and/or text.

The reactions and behavior of the eye have been under study for many years. In fact, as early as 1765 it was known that dilations and constrictions of the pupil were not all attributable to lighting changes. It was not until the early 1970s that the psychological community began taking a stronger interest in both pupillary movements and eye saccades. The technology of the time was limited but the researchers managed to acquire a significant knowledge base relating to the eye.

Aside from the obvious effect that light intensity has on pupil diameter, many emotional reactions can cause dilation or constriction. The primary emotional states associated with pupil dilation are excitement, comfort, pleasure, and displeasure. Pupil dilation also occurs in response to impending threat or pain. In general, more unappealing stimuli are responsible for pupil constriction. An example of this type of stimulus would be a cross-eyed baby. Some stimuli, such as concentration camp scenes, initially cause pupil dilation, but with repeated exposure cause pupil constriction.

In general, the pupil can range in diameter from 1.5 to over 9 millimeters, and can react to stimuli in as little as 0.2 seconds.

Reported methods of measuring pupil diameter include: using a short-focus telescope with adjustable cross hairs, or taking pictures of the eye as a stimuli is presented then later measuring the pupil diameter with a ruler. Although each of these methods will produce valid results, the extensive time investment required and potential for human error are significant problems.

With the increased interest in pupillometry, there has also been a corresponding increase in the interest directed towards saccadic eye movements. The different movements made by the eyes can be broken down into two main categories: voluntary fixation movements and involuntary fixation movements. The fixation movements, or jumps, are called saccades, while the movements are called opticokinetic movements. The saccadic jumps made by the eye are so quick that only 10 percent of the time is the eye engaged in movement, the rest is spent fixating.

The voluntary movements, called macro-saccades, are responsible for selecting the visual target of interest. Once a target has been acquired, the involuntary fixation mechanism assumes control. These involuntary movements, called micro-saccades, are responsible for maintaining target fixation.

Many different methods of tracking saccades have been reported in the literature. These methods range in technology from using the electrooculogram (EOG) to using magnetic fields to induce a current in a coil imbedded into a contact lens. Of the saccade tracking techniques reported in the literature, almost all required some sort of invasive interface with the subject. These invasions are often uncomfortable and inhibiting to the subject.

The present invention is a specific application of the type of apparatus disclosed in U.S. Pat. Nos. 4,950,069 and 4,836,670 which disclosures are hereby incorporated herein by reference and made a part hereof.

The present invention utilizes a relatively inexpensive computer based apparatus and method for determining the lookpoint of a subject's eyes as well as the pupil diameter while the subject is viewing an image such as picture or text or a combination of a picture and text. These lookpoints and pupil diameters are nonintrusively recorded and may be correlated with a meaning thereof. The apparatus and their method may be used for testing the images such as a choice for new packaging or testing the psychological state of mind or the manner by which a person reads text. The basic platform of the invention can be a measuring apparatus and method for performing a variety of psychological experiments or test of stimuli and, based on empirical data or other information, have various meanings assigned to the results. The most notable advantage is the non-invasive method used to monitor the subject. A second major advantage provided with the technology is real-time processing. The system can gather information concerning both pupil diameter and lookpoint and then react to this information as it is gathered. This capability opens the door for many types of testing experiments previously unavailable. The system provides not only a non-invasive method for eye tracking, but also an automated environment for stimuli presentation. The apparatus can track a subject's eye-gaze with a resolution of 1 to 1.5 of eye rotation and a speed of 15 frames/second. Both the resolution and speed is expected to improve as the underlying technology is improved.

Many things haven't been explored further because of the measurement apparatus used to measure pupil diameter are either too slow, don't measure accurately or frequently enough, are too uncomfortable, are invasive, or don't measure in real time, or they aren't portable. All of these things inhibit the use of pupil diameter in further research of psychophysiological phenomenon.

The present system provides all of these extra advantages and permits looking into areas further which haven't been explored.

The use of the invention is primarily in psychological, technological, industrial, military, ethical, and political areas. As an example, pupil diameter is related to mental workload. Mental workload estimation quantifies the information processing demands upon a human operator. Pupil diameter is linked to mental workload. By assessing a person's mental workload, tasks and equipment can be designed to better suit the workload of a user and tasks can be reallocated between humans and machines so that a human is not overloaded with work. Also, decisions can be made on who you want to select to operate certain machines. Other applications include lie detection, drug use marketing applications, pictures involving what packaging arouses people's interest, etc. When people are aroused their pupil diameter usually dilates. Still other applications include economic impacts. As an example, if someone is overloaded then they are more likely to get sick or and the employer is going to have to pay for the sickness, etc.

In marketing applications, the apparatus permits the determation of the lookpoints on specific images. One example uses two pictures, both pictures containing the same product with different packages and the apparatus determines which picture the person prefers to look at, or which picture their pupil diameter is larger when the packages are viewed.

Another example, usable for determining intelligence of children in the toddler age, is to have a picture of mother and a stranger and see who the baby looks at first and what part of the mother or stranger the baby looks at and which one they look at more often. Also, a determination can be made to what extent there is a correlation with pupil diameter.

Areas of interest on the screen may be defined by a box technique. The box is defined as that area you are interested in seeing how often somebody is looking into. So, if you want to analyze that area, then you need to define it. A box file is created. The box file contains up to 15 different boxes and each of those 15 box definitions are described by the upper left and the bottom right corner of each box. A box is defined by entering the coordinates of the top left corner and of the bottom right corner. The box can be placed around any area of the computer screen. Also, because box coordinates are based on the screen, and not on the picture, box coordinates can be used for different pictures. This is helpful if it is desired to see if somebody looks at the left side of the screen more often than the right side of the screen. By defining boxes on the left side and the right side and they would be independent of the pictures that were being viewed on the screen. The system permits having a model and a package in each image, and determine whether a person looked at the model more or at the package more and also would permit a comparison between the two images. Originally it would only be determined how often somebody looked at one image or the other but now it can determined if the person is paying attention to the model or if they are paying attention to the package. This permits a determination of what to improve. If the total picture is viewed, this necessarily would not show what specific things were going on. I mean, what specific areas were the lookpoints. The lookpoints can be superimposed but in order to analyze the number of lookpoints, a manual count of the lookpoints in a certain area would be required. The use of boxes is a way of simplifying the analysis of what a person is looking at.

In this description, including the accompanying drawings, there is shown and described a preferred embodiment of the invention. Others skilled in the art will understand the invention and the principals thereof and will be able to modify the preferred embodiment and embody the invention in a variety of forms, each as may be suited for the conditions of a particular case.

FIG. 1 shows schematically a typical set up of the apparatus;

FIG. 2 shows schematically the test and camera arrangement as viewed by the subject;

FIG. 3 shows a typical relationship between the pupil as outlined by the bright-eye effect and the glint;

FIG. 4 shows a test stimuli where two different packages are presented;

FIG. 5 shows the test stimuli of FIG. 4 with lookpoints superimposed thereon;

FIG. 6 shows the computer screen with the main menu pulled down;

FIG. 7 shows a test stimuli having two models presented;

FIG. 8 shows the test stimuli of FIG. 7 with a part outlined in a box;

FIG. 9 shows the test stimuli of FIG. 7 with a lookpoint superimposed on the left model and the pupil diameter shown in the left lower box;

FIG. 10 shows the display of an analysis of X and Y lookpoints and pupil diameter;

FIG. 11 shows a summary of an entire test; and

FIG. 12 shows individual summaries.

With reference to FIGS. 1, 2 and 3 there is shown the basic apparatus and technology of this invention in schematic form. This is more fully explained in U.S. Pat. Nos. 4,950,069 and 4,836,670 mentioned supra.

The gaze routines as more fully set forth in the appendix and below provide the lookpoint and pupil diameter of a user to applications software in real time. The format of information exchange between applications programs and the gaze routines is standardized so the same gaze engine is common to all applications. Individual application packages decide how or if the lookpoint and pupil diameter information is to be used.

The hardware utilized by the gaze routines to produce the lookpoint information includes generally a computer with frame-grabber board 24, a infrared sensitive standard surveillance camera and lens 20 and an image presentation device such as a computer monitor 26, and a near infrared light emitting diode (LED) with a light condensing lens 22. The surveillance camera 20 is situated underneath the computer monitor with cables 28 feeding the signal to the frame grabber-board in the computer. Mounted coaxially with the lens is the LED and light condensing lens. The arrangement is assembled into a desk or console 30 which is at a convenient height for a subject 32 to sit on a chair 34 in front of the monitor 26. When the camera is pointed at one of the user's eyes 36, the LED 22 floods the user's face with near infrared light, producing the effect commonly called the bright eye. The bright eye outlines the pupil 38 is the same sort of effect that causes a cat's eyes to glow at night or a person's eyes to glow red in a flash picture. Two features are immediately apparent in the infrared image of the eye: the glowing bright eye effect and the virtual reflection of the LED off of the surface of the eye, which is called the glint 38. It is the presence of the bright-eye and the glint which prompts the technology to determine lookpoints as the distance and direction between the center of the pupil and the glint is used in making the determination.

When the gaze routines are told to deliver a lookpoint (i.e. answering a request from applications software for the current screen location at which the subject is looking), the first operation is to grab a frame. Grabbing a frame simply involves taking the image currently in the frame buffer and holding it for analysis. Taking advantage of the image contrast, the gaze routines can scan the frame and locate the pupil and the glint. The vector relationship between the pupil center and the glint center is used by the gaze routines to calculate a lookpoint. If this lookpoint is determined to be outside of the bounds of the computer display the applications program is notified and the data processed accordingly (depending upon the application, off-screen lookpoints may be processed or ignored). Since the edges of the pupil are used to determine the location of the pupil center, the pupil diameter is generated in the process.

In order to use the vector connecting the pupil and glint centers to calculate a lookpoint, the gaze routines must first be calibrated. Calibration involves placing icons (targets a which the user is instructed to look) on the computer display and, while the user is looking at them, processing image frames and isolating the pupil/glint vector. As the icon is moved to different locations on the screen, the vector is continually calculated. When all of the calibration icons have been presented, the calibration data is fit to a curve thus producing the equations to be used in calculating the gaze point.

The final operation the gaze routines perform is to save the previous locations of the pupil and glint center. When the routines receive the next request for lookpoint information, the previous pupil and glint center locations are used to speed up the search.

The gaze routines complete the search for the pupil and glint centers in approximately 10 ms (milliseconds). Due to limitations in the frame-grabber hardware, a new frame, and therefore a lookpoint, can only be produced every 33 ms but this will improve with future hardware. The gaze routines achieve this speed by taking advantage of information contained in the previously processed frame to find the new pupil and glint centers. If for some reason the eye is lost, global search routines are activated which scan the entire frame for the pupil and glint.

Once the global routines have been successful in locating the eye local routines assume the task of processing subsequent frames. The local search routines first perform a spiral search out from the previous glint location to find the new glint center. This method takes advantage of the fact that the glint moves very little between frames. If the search routines are successful in finding the glint, the local pupil search routines are called. Otherwise, the global routines are reactivated.

The local pupil search routines use the previous pupil center and expected pupil diameter to quickly find the edge of the new pupil image. By taking advantage of pupil diameter information, the software can jump to the expected location of the pupil edge and eliminate the need to scan all the way across the eye. The number of pixels scanned can be reduced up to 70% using this procedure. Since accessing pixels in the frame buffer is relatively slow, reducing the number of pixels scanned results in a proportional increase in speed.

The technology can detect eye rotations of as little as 1.5.degree.. This corresponds to approximately 84 boxes on a screen. The actual accuracy of the system varies with head position and may vary with gaze direction, depending upon which curve fit is used and the positions of the calibration points.

The calibration curve fit adopted with the gaze routines was a first order model with a y dependence. The equation defining this fit is as follows:

where, in calculating the x component of the lookpoint, j.sub.1 is the x component of the pupil/glint vector and j.sub.2 is the y component of the pupil glint vector. j.sub.1 and j.sub.2 are reversed when calculating the y component of the lookpoint. In order for the y dependence to be stable, the shape of the region bounded by the calibration point positions must be the same as the shape of the area where the user will be looking (i.e. the calibration point positions extend to the borders of the screen). If a more simple calibration procedure is required (i.e. less calibration points for the subject to follow), a curve fit with no y dependence may be used. The current curve fit of choice for this situation is a simple second order model,

The target accuracy for the system is 0.5.degree. of eye rotation or better. With this accuracy, the system would be on the threshold of detecting micro-saccades. These micro-saccades are important for some testing and future improvements will permit an accuracy and speed that they Will be detected using basically the same apparatus and methods used in the present invention.

One of the primary variables of interest in measuring response is pupil diameter. It is for this reason that the gaze routines were adapted to produce not only lookpoint information, but pupil diameter as well. The system does not use any sort of range finding capability (no information concerning the distance from the head to the camera), so an absolute value for pupil diameter is not calculated; however, a relative value is produced. Since relative changes in pupil diameter are the main interest and not actual pupil size, this has proven to be sufficient but a range finding capability can be added if desired.

One of the most critical steps in making the eye-gaze engine work is the calibration. If the calibration is not performed correctly, or the software fails to find the pupil and glint accurately during the calibration, the coefficients generated can be useless. The gaze routines test the calibration for accuracy; if any calibration icon position calculated with the calibration equations differs from the actual position by more than 5%, the calibration is rejected. The result of verifying the calibration provides reliability in the data produced by the eye-gaze engine.

The basic cornerstone of the testing system of the present invention is that people will react to certain stimuli and the system detects these reactions. Since the testing system itself is usually the presenter of the stimuli, it is a relatively easy task for the computer to correlate the reaction data to the stimuli. If, however, the stimuli originates from another source, such as a recording, projected slide, or picture, the system will still allow data points of significance to be labelled. These labelled data points can be used to match the reaction data to the correct stimulus. An example of this practice would be using a recorded auditory stimulus and labelling the data point taken when recording was started.

The types of stimuli the system is capable of presenting can be divided into two categories text and pictures. Each of these stimuli types are usually presented to the subject on the computer screen. The picture classification can be further broken down into those picture which fill an entire screen and those pictures which are displayed in different boxes or a divided screen.

The single picture display has been provided so that a subject's reaction to a single scene can be monitored. The larger image is more intense and provides greater detail, possibly leading to stronger subject reaction. The images which are displayed as groups such as groups of four are correspondingly smaller. With this reduction in size comes a proportionate loss of detail. The advantage of this display format is that a subject can not only register a reaction to the individual images, but a preference of certain images over others can be indicated.

The design of the system does not limit it to performing tests only with stimuli presented by the system. Tests can be given where other forms of stimuli presentation are used. Performing tests which use senses in addition to sight for stimulation (i.e. smell and auditory stimuli).

Once a test has been designed and the stimuli entered into the system, a sequence of subject tests can be run. The subject is lead into the testing environment (usually a small, quiet room) and placed in front of the computer monitor. If the test has already been completely set up, all that will be displayed on the screen is the instruction, "Press a Key". At this point the administrator of the test, sometimes referred to herein as the operator, will explain to the subject how the test will be run, and the requirements of calibration. Once briefed, the administrator will start the test (by pressing a key) and the first stimulus will be presented to the subject. The system will automatically move from stimulus to stimulus as the test is administered. After the test is complete the software returns to a simple menu of options. At this point, the administrator can elect to present another test, or proceed to the next subject. All gathered data and data analysis are hidden from the subject.

Once a subject has been tested, it is a relatively straight forward process to analyze the results and extract useful information. The system provides reliable information concerning the subject's lookpoint and relative pupil diameter. The gaze engine may also be used to extract information concerning saccadic velocities and other parameters.

For individual or unrelated stimuli screens, the resulting data files are analyzed one at a time. The data is processed to find average pupil diameter, and, when appropriate, broken down into lookpoints lying on the displayed images. In this way a subject's preference for a certain image or portion of the screen can easily be discovered.

The results from stimulus screens can be processed as groups and multi-factor tests can be designed which are sensitive to possible stimulus effects. Using the group processing capability, the tests can be designed such that the same figure appears in different screen locations (assuming that the multiple picture screen model is being used) at different times. When the results are being processed the system can analyze each individual screen, examining quadrant effects, and then process the screens as a group, focussing on stimulus effects.

The software system developed for testing was designed as a general package capable of presenting a wide variety of stimuli to a test subject. The stimuli are grouped into two different categories: text and pictures. Obviously, both text and pictures can be used simultaneously. Extended test sequences can be generated which are composed of any combination of stimuli in these categories. Tests can also be run with nothing displayed to the subject. With the screen left blank, the operator is free to test a subject's response to other categories of stimuli.

Since many of the potential users (i.e. experimenters) of the software system have fields of expertise that do not include computer operation, a user friendly environment is very important. To realize this environment, the software is designed using menus and windows to clearly and efficiently provide the experimenter or operator with information. In the event of an error, the software informs the user and allows the mistake to be corrected if possible.

The menus are configured in a simple tree structure. Menu selections can be chosen by moving a selection bar with the keyboard arrow keys, or by typing the hot character associated with each menu option. After a menu option has been selected the user is either presented with another menu, or the selected operation is performed. If at any time the user selects an operation that will result in the destruction of data, the system requests confirmation from the user. The tree structure used in the menus partitions the software's tasks into three different sections: entering data, performing tests, and analyzing data.

The forms of stimuli that the system is capable of presenting to the subject are text and pictures or a combination thereof. These stimuli are displayed on a standard EGA graphics screen for a personal computer. Since the system allows the experimenter or operator to create the text and pictures used for testing, the different possible stimuli are unlimited.

When entering text stimuli into the system the experimenter is presented with a blank area of the screen in which to type. The screen is treated much like a blank piece of paper in a typewriter, imposing no format rules on the entered text. The characters are entered through the keyboard and can be displayed in any of the computer's available colors.

The graphic stimuli may be entered into the system through the surveillance camera used by the eye-gaze algorithms to follow the user's eye. The desired image is simply held in front of the camera and the frame frozen. Once captured, a variety of image processing functions are available for image enhancement. The image can be transferred to the computer's graphics screen and stored to later be displayed during a test.

The images transferred to the computer screen, have been classified into size categories: full screen images, part screen and box images. Full screen images cover almost the entire computer screen and are displayed one at a time. The part screen images and boxes cover only part of the screen and can be displayed as groups.

As one example, the images captured by the present frame-grabber have a spatial resolution of 512.times.480 and a contrast resolution of 256 grey levels. The image quality of this type of image is consistent with that of a standard black and white television. An EGA (Enhanced Graphics Adapter--a standard graphics card) graphics card in the computer, however, has a spatial resolution of 640.times.350 and can display 16 colors at one time. This will give 16 different shades of blue that can be assigned as the EGA's color palette. Image intensities from the frame-grabber are translated to one of these grey level values and displayed on the EGA screen.

Even though the frame-grabber images have the potential to span the 256 gray levels, they normally use only part of the range. As a result, the image transferred to the EGA screen only uses a comparable portion of the 16 grey levels available on the EGA. This low image contrast, while not a problem with 256 grey levels, can cause significant image degradation with only 16 grey levels.

Other reasons for pre-processing the images sent to the EGA screen include: image simplification, and image reduction. Some of the images to be processed may be simple line drawings. Camera noise and lighting gradients can make the images appear more complex than is necessary. For the stimuli to be as effective as possible, these simple images should be as artifact free as possible.

In order to maintain good image contrast when transferring pictures to the EGA screen, an image equalization is done. This process involves altering the image's histogram to have a flat power density function (PDF), and therefore one which extends through the entire range of grey levels. After equalization, an image transferred to the EGA graphics screen will utilize all 16 of the available grey levels.

When displaying simple line drawings on the EGA screen, it is normally preferable to use only two grey levels. For these cases, software functions allow the experimenter or operator to convert an image to only black and white (no grey levels in between). When displayed on the EGA screen these images resemble the original drawing much more closely.

Finally, in order to make the images small enough to display on the EGA screen in groups such as four, the frame-grabber images must be reduced. To accomplish this a simple reduction algorithm is used which reduces a frame to one ninth of the original size. The software uses an averaging method for reduction so camera noise is reduced in the process.

Once test stimuli have been entered into the system, they can be presented to a subject during a test. While the stimulus is being displayed on the screen the system will monitor and store the lookpoint and pupil diameter of the subject. Several system features allow for slightly different testing environments. The experimenter or operator can vary the number of screens presented to the subject during the test, vary the length of time each screen is displayed, and turn off or on lookpoint feedback to the subject. Usually, lookpoint feedback to the subject is not used during the test.

In order to increase the speed of testing and make reproducing tests easier, the software provides the capability of generating test batch files. A test batch file contains a list of test stimuli to be presented to the subject, and a list of files in which the results are stored. A batch file may be programmed to present as many or as few stimuli screens as desired.

Under certain conditions it may be desirable to provide the subject with lookpoint feedback. Before the system executes a test, the experimenter or operator is asked whether or not the subject's lookpoint should be displayed. When feedback is desired the computer will place a small round icon at the screen position where the gaze routines have calculated the subject to be looking. The subject's behavior will be influenced by this lookpoint feedback.

Another operational parameter of the testing procedure is the test length. Before the test sequence is presented the experimenter is asked how long each screen should be displayed. Screen display time is usually measured in number of lookpoints calculated instead of seconds; in other words it takes data until so many data points are taken instead of for a given amount of time. This ensures that system delays in finding the pupil are not taken away from test time. Time may also be measured in conventional units (i.e. seconds).

Appropriate data analysis functions of the results obtained with the testing software are important and a variety of methods for presenting the test results have been provided. These functions have been designed to both present the raw data to the experimenter or operator and to summarize the information contained in the data file.

When the experimental sets of stimuli presented to the subject do not have any direct relation to each other (i.e. the same image does not appear on more than one screen), the results can be processed separately. The different possible processing functions include: listing the raw lookpoint and pupil diameter data, graphing the raw data verses time, superimposing the data back onto the stimuli, and summarizing the results. Listing the results involves writing to the computer screen the x and y lookpoint information, the pupil diameter and any data point labels added by the experimenter.

Superimposition is useful when the experimenter wants to correlate the subject's lookpoint and pupil diameter to a particular part of an image. With this function, the stimuli are first re-displayed on the computer screen. Each lookpoint from the data is then displayed as an icon at the determined location on the stimulus image, and the pupil diameter is shown in a corner of the screen. The data can be presented in real time, or stepped through under keyboard control. Also, the program can be modified to number the icons to show the sequence the lookpoints were generated and the dwell time at a location.

Another method of data display, graphing, is useful for following trends in the data. The data are separated into x lookpoints, y lookpoints and pupil diameters. Each parameter is then graphed with respect to time. Pupil diameter changes and strong saccades are easily seen with this display method.

Still another method of reviewing the results is with a data summary. This option is most useful when stimuli are presented as groups of pictures. The summary basically involves categorizing each lookpoint by the quadrant or section or box in which it appears. The mean and standard deviation of the pupil diameter are then calculated for the data points falling on each separate picture, and finally for the whole data set. This method makes readily apparent the subject's specific reactions to different stimuli.

Using the multiple images on a screen test model such as four different images, experiments and tests can be designed in which the same stimulus is presented on a number of different screens. On each of these screens, the stimulus may be located in a different quadrant, eliminating any effects from quadrant preference. In these cases it may be desirable to extract from each data file (a data file is made for each screen displayed during the test) those lookpoints which fell upon this certain image. To do this, the administrator may select a group of related files and instruct the software to summarize all of the lookpoints falling on all of the images represented in that list of files. The summary generated is the same as for the separately processed results. For each image (one of the four images presented on a screen), the total number of lookpoints and the mean and standard deviation of the pupil diameter is calculated.

Certain quadrants attracted more lookpoints from subjects than others, possibly stemming from reading habits. The upper two quadrants are significantly more preferred than the lower two. There is also a strong correlation between the number of lookpoints a stimulus received and the stimulus complexity. The least complex object receives the fewest lookpoints, while figures having the highest complexity receives the most.

The relationship of pupil diameter to stimulus complexity and stimulus quadrant has been evaluated. In none of the examined relationships were any significant effects found. Pupil diameter did not have any strong connection to complexity, presentation sequence, or quadrant.

An easy method of entering pictures into the system involves holding the desired stimuli in front the surveillance camera and freezing the image. Once frozen, the image is enhanced and transferred to the EGA graphics screen. The major problem with this method is the relatively poor quality of images that the system is capable of capturing. Image quality suffers because of variations in lighting and glares off of the original stimuli held in front of the camera. A more robust method of picture entry utilizes a scanner or some other method of picture entry which is designed for image capture of higher quality images. The major advantage, however, of the current method is that no extra equipment is necessary.

Some experiments o tests involve target tracking. In these scenarios the subject is shown a screen with a moving target. After the subject is told to follow the target as closely as possible, the system would track the subject's lookpoint. The performance rating generated from the test results would be based upon the subject's ability to track the target. This may be used for drug testing, fatigue, some illnesses, etc.

One of the primary capabilities of the system is real-time data analysis and the decisions made based on that analysis. The normal batch file organization used for administering the tests is purely linear; regardless of what reaction the subject has the stimuli are always presented in a defined order. Processing the results as they are gathered allows the system to evaluate how the subject is reacting to certain classifications of stimuli and according to his reaction display more or less from this class. Described simply, the test that a subject receives would depend on that subject and his reactions during the test.

The testing system may use a second screen for computer output. The system shown in FIG. 1 displays all messages to the experimenter or operator and all stimuli to the subject on the same screen. With only one screen, trying to hide information about how the experiment is run is often difficult and cumbersome. If, however, the experimenter (operator) uses a private screen which the software use for test control then the required setup procedures easily be hidden from the subject. The addition of the second screen also allows the software to provide the experimenter with real time data analysis, while the subject's screen is presenting the test stimuli.

To test a subject, the first step is to register the subject. The next step would be to calibrate the subject. Load in the batch file or test file to be used for the test. The batch file contains a series of images, which is the pictures and the text which are to be displayed for the test. A key to begin the test is pressed and that's when the calibration begins. Once the subject goes through the calibration and the calibration is a good calibration, then the apparatus goes on and starts displaying the stimuli. Each screen could contain one large image or could contain two or more smaller images. Each screen is basically designed to collect a certain amount of lookpoints. Once it collects a predetermine number such as 250 or so data points, the system goes on to the next screen and displays different images. This repeats itself until all the desired images are viewed and the test completed. About 250 set points are collected in just a few seconds.

FIG. 6 is the main menu from which a selection is made. The first choice is "Digitize and Store an Image" which is highlighted. That is where the camera itself can be utilized to take a picture in front of the camera, digitize it and store that image. Also, the image can be digitized and stored separately and placed in the memory to be pulled up or during the test.

"Generate and Save a Text Screen" is when the text material can be entered rather than being photographed. That can be entered from the keyboard.

"Perform Saccadic Motion Test" is when the test itself is being created. The "Analyze Results" is where all of the results files can be viewed. Lookpoints can be superimposed over images based on the results files.

"Register Subject" is the first step where a new subject is entered at the beginning of a test. Finally, "Quit" is utilized to leave the main menu.

FIG. 7 defines a box file. Two models are shown as being represented in a picture and a box file is being formed for later review. Basically, the option called "Define a Box Option" is selected and it first asks the user to define the upper left corner of the box by using the mouse. The mouse is moved to the desired area of the screen and the left mouse button is actuated to define the top left corner. Then the mouse is to define the bottom right corner. The 15 boxes represent the storage capacity of this particular program and the mouse 40 is pointing at box 7 in FIG. 7. After that box number 7 has been selected, then in FIG. 8 a certain area for that box to represent is selected around the left shoulder of the model on the right. The mouse position is shown by an icon 40 in the shape of a hand. The picture may be scanned for a predetermined period of time which is usually dependent upon the number of data points desired keeping in mind that usually it takes 30 milliseconds per data point. A typical scan may be 5 seconds.

FIG. 9 shows the superimposition of a lookpoint and the pupil diameter on the picture just scanned. It shows that the subject looked at the right eye of the model on the left with the pupil diameter being 43 computer screen graphic pictels wide.

FIG. 10 is an overall analysis of the results of the subject looking at a picture. The upper left quadrant and the upper right quadrant show the X lookpoint and Y lookpoint, respectively, where 250 lookpoints in total are viewed.

The X lookpoint vertical numbers are the lines of this particular EGA graphics screen which has 640 vertical lines so the top would be the far right line (640th line) and one would be the first line on the left.

The Y lookpoint vertical numbers represents the horizontal lines of 350 with the number 1 being the top line and number 350 being the bottom horizontal line. For screens having greater resolution, this would change accordingly with the screen and graphics utilized.

The lower right hand corner of FIG. 10 shows the change in pupil diameter with the light line representing the vertical (or whatever line is used in the graphics) and the dark line representing the horizontal. The vertical line in the lower right hand quadrant represents the number of pictels and the horizontal line represents the various lookpoints which are 250. The lower left corner shows the specific identification of the subject whose pictures are analyzed. It shows Sally and Estelle who are the two models shown and that 250 data points have been taken.

FIG. 11 shows a summary of the entire test, the image files being the two models. The number of lookpoints are 250, u(pd) is pupil diameter and is 45 pictels. Sigma (pd) equals in effect the sum of the pupil diameters which is 11,361 and Sigma (pd.sup.2) is the sum of the pupil diameter squared which is 528,635 and this is used to calculate "s", which is the standard deviation and equals 7.04. Standard deviation is an indication of how steady the pupil diameter is and would show to some extent the degree of excitability of th subject.

FIG. 12 shows the individual summaries between two boxes. The one on the left being a box for Sally and the one on the right being the box for Estelle. They shows that in this case there were 143 lookpoints for Estelle vs. 103 lookpoints for Sally indicating the box surrounding the total picture that the subject found Estelle more attractive to look at than Sally. However, there was a higher degree of excitement in the case of Sally because the standard deviation was higher.

FIGS. 4 and 5 shows a comparison test. The left side of the screen shows a new package of one design and the right side shows the new package of a second design. When tested, the subject found the package of the second design more interesting and would normally be the design selected.

The invention has been described herein and the appendix included with the specification completes the disclosure. The invention provides a flexible, inexpensive, user-friendly apparatus and method that can be used as a basic platform or engine for testing and experimenting with a wide variety of psychophysiological reactions to visual stimuli which may be augmented with other sensory information such as sound. Many embodiments may be created using the invention and it is to be understood that such embodiments and modifications can be created without departing from the spirit and scope of the claims below.

This appendix contains a listing of the software usable in the present invention and includes an introductory user's guide.

This appendix is hereby incorporated in and made a part of the specification of said invention. Any and all copyrights relating to this appendix except those necessary for fulfilling any patent law or rule requirements are retained by owners. ##SPC1##

## Claims

1. An apparatus for testing the eye response of a subject to test stimuli comprising: stimuli; said image being viewed by said subject; and program having a means for determining said lookpoints, a means for correlating said lookpoints to locations on said image, and a means for superimposing said lookpoints on said image for review.

2. The apparatus of claim 1 wherein said eyelook detector is located remotely to the body of said subject.

3. The apparatus of claim 2 wherein said eyelook detector includes an infrared sensitive video camera and LED source that backlights the subject's pupil by the bright eye effect and creates a glint on subject's cornea and said program includes means for determining the center of said pupil and the distance and direction between the pupil's center and the glint.

4. The apparatus of claim 3 wherein said presentation device is a computer screen display.

5. The apparatus of claim 3 wherein said program includes means for establishing an area of interest in said visual image and means for determining said lookpoints that fall within said area of interest.

6. The apparatus of claim 3 wherein multiple images are presented on said presentation device and said program includes means for permitting a comparison between the subject's responses to the different images.

7. The apparatus of claim 3 wherein said video camera is utilized to capture and enter images into said apparatus.

8. The apparatus of claim 1 wherein said program includes means that determine a subject's pupil diameter simultaneously with the determination of a lookpoint.

9. The apparatus of claim 8 wherein said program includes a means that develops a graph of said lookpoints and pupil diameters measured during a test.

10. The apparatus of claim 8 wherein said program includes means that display an icon representing a lookpoint superimposed on said image and simultaneously displays the pupil diameter of said lookpoint.

11. The apparatus of claim 8 wherein said program includes means that develops a summary of the number of points, the pupil diameter and the standard deviation of the size of the pupil and presents said information in display format.

12. A method for testing the eye response of a subject to test stimuli comprising the following steps: subject is looking on said image;

13. The method of claim 12 wherein the step of determination of said series of lookpoints include shining an infrared light into the subject's pupil from an LED mounted coaxially with an infrared sensitive video camera creating a glint on subject's cornea and calculating the lookpoints from the distance and direction between the center of the pupil and the glint.

14. The method of claim 13 wherein the step of displaying of the image is carried out by displaying the image on a computer screen.

15. The method of claim 13 which includes the steps of placing a box around an area of interest on said images and determining the lookpoints that fall with said box.

16. The method of claim 12 which includes the steps of displaying multiple images simultaneously and comparing the subject's response to the various images.

17. The method of claim 13 which includes the step of creating the images by capturing and entering the image using said infrared sensitive video camera.

18. The method of claim 12 which includes the step of determining the subject's pupil diameter simultaneously with determining the lookpoint.

19. The method of claim 18 which includes the step of presenting a graph of said lookpoints and pupil diameters measured during the test.

20. The method of claim 18 which includes the step of summarizing on a display the number of lookpoints, the pupil diameter and the standard deviation of the size of the pupil.