### [Insert Organization Name Here]



## 201 3 Manufacturer Partner of the Year Written Statement Template

Please c omplete, s ave, and u pload to your award a pplication. Compose your written statement by addressing

the evaluation criteria below based only on your activities in 201 2 , unless otherwise requested. Your written

statement must be no more than six (6) pages in length . Organize and label your statement using the categories listed below (e.g., “ Strategic Collaboration ”). The point values following each category indicate the maximum p otential value for all activities within that category. Some partners may not be able to address all of the evaluation criteria, but may be eligible for an Excellence Award if they exhibit outstanding accomplishments in one of the following categories.

Remember that Partner of the Year awards are based on activities that increase awareness about the WaterSense program, labeled products, new homes and services . General education on the importance of water efficiency is valued, but the focus of your applic ation should be on activities that specifically integrated WaterSense. If you choose to submit supporting materials that complement your written statement, which is recommended, clearly reference each supporting material in your written statement (preferab ly with annotations).



## Evaluation Criteria

1. Strategic Collaboration (40 points)

Describe how your organization collaborated with retailers, promotional partners (e.g., utili ties, nonprofits, trade associations, state and local governments), builders or other manufacturers to further a common goal of increasing water efficiency. Provide quantifiable results, if possible, and describe how this

collaboration relates to the WaterSense mission.

Describe how and when your organization collaborated with the Wa terSense program and other stakeholders to develop technical specifications for new WaterSense labeled product cat egories. (You may include specification support that began prior to but continued into 201 2 .)

Describe research your organization conducted, funded, or reviewed that furthered the development of a WaterSense product or practice specification. (You may include research that began prior to 201 2 as long

as such research continued into 201 2 .)

2. Labeled Products in the Marketplace (30 points)

Identify the number and types of WaterSense labeled products your organization brought to market. Include the percentage of your portfolio that has earned the WaterSense label and the number and/or percentage of markets in which your WaterSense labeled pro ducts were sold. If possible, provide the percentage of your total sales in various product categories ( e.g., toilets, faucets/accessories

, showerheads, urinals , WBICs ) attributed to WaterSense labeled products and the percentage change over

from the previ ous year.
Describe your organization’s innovations in water

- efficient design that were brought to market in 201 2, especially considering where you innovated to meet WaterSense specifications . Identify any design

- related

awards for water

- efficient products that your company received in 201 2

.

3. Promotion, Education, and Public Relations Activities (30 points)

Identify your organization’s target audience(s) for WaterSense

- related outreach or advertising (e.g.,

consumers, plumbers, contractors, utilities)

. Describe your organization’s efforts to promote the WaterSense program to target audience(s) in print, broadcast, and social media. Highlight how you used the WaterSense name and/or program marks and quantify results, if possible, by including the number of media impressions, direct mail pieces, or web page

views.

Describe efforts used to train staff on the correct use of WaterSense program marks, especially the

WaterSense label.

### [Insert Organization Name Here]

Describe how your organization promoted W aterSense labeled products, includ ing to consumers, trade organizations, plumbers, contractors, home builders, or other relevant audiences. Include supporting materials and list the results of your efforts.

Describe how your organization participated in o r promoted live or online events designed to increase public awareness of the WaterSense label or water efficiency in 201 2 (e.g., Fix a Leak Week, We’re for

Water

, Shower Better Campaign, Earth Day activities)

. Describe how your organization has promoted WaterSense via online activities . Online promotions might include correctly displaying the label on the company website, hosting blogs, frequently highlighting

WaterSense on social media outlets (Facebook, Twitter, etc.) , initiating targeted email campaign s, or advertising online.