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                              EMPLOYMENT AGREEMENT
                              BETWEEN dELiA*s INC.
                                       AND
                                  JAMES COOPER
                          DATED AS OF FEBRUARY 9, 2000


dELiA*s INC. (the "Company"), a Delaware corporation, and James Cooper (the
"Executive") agree as follows:

1.       EMPLOYMENT AND DUTIES

(a)      The Company shall employ the Executive, and the Executive shall serve
         the Company, as the senior vice president and chief financial officer
         of the Company. The Executive shall use his best efforts to promote the
         interests of the Company, and shall perform his duties faithfully and
         diligently, consistent with sound business practices.

(b)      The Executive shall devote substantially his full business time to the
         performance of his duties for the Company (it being understood,
         however, that nothing in this agreement or otherwise shall be deemed to
         restrict the Executive from being a passive investor in businesses that
         are not competitive with the Company.

2.       TERMS OF EMPLOYMENT

Subject to Section 4, the Executive shall commence employment on March 1, 2000
(the "Commencement Date") and shall continue to be employed by the Company under
this agreement until the close of business of the fourth anniversary of the
Commencement Date.

3.       COMPENSATION

(a) SALARY. As compensation for all services to be rendered by the Executive
during his employment under this agreement, the Executive shall be entitled to a
base salary at the rate of $220,000 a year (payable in equal installments at
least twice a month), subject to increases as provided in sections 3(b) ("Base
Salary").

(b) RAISE. The Company may, in the sole and absolute discretion of the
compensation committee of the Board of Directors, from time to time increase the
Executive's Base Salary as it considers appropriate.

(c) CASH BONUS. In addition to the amounts to be paid to the Executive pursuant
to Section 3(a), the Executive shall be eligible for an annual cash bonus
targeted at 30% of his Base Salary, with an opportunity to earn up to 60% of his
Base Salary, based upon achievement of personal and corporate objectives set
annually not later than February 1 of such year by the Compensation Committee of
the Board of Directors of the Company. In the Company's fiscal year 2000, the
30% target bonus will be guaranteed.


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d)   dELiA*s INC. OPTION GRANT.  The Company shall grant to the Executive
     options to purchase 80,000 shares of dELiA*s Inc. common stock under the
     dELiA*s Inc. Amended and Restated 1998 Stock Incentive Plan (the "Plan") at
     an exercise price equal to the closing price of dELiA*s Inc. common stock
     on the Commencement Date. The options will vest in equal installments over
     four years on each six-month anniversary of the Commencement Date. The
     options shall be subject to the standard terms and conditions applicable to
     stock options issued under the Plan and the Executive will enter into a
     standard option agreement governed by the Plan. In addition, Executive
     shall be eligible for future grants of options to purchase shares of
     dELiA*s Inc. common stock, expected to cover 5,000 to 10,000 shares
     annually, to be issued in the sole discretion of the compensation committee
     of the Board of Directors.

e)   iTURF STOCK OPTIONS. The Company shall cause iTurf Inc. to grant tot he
     Executive options to purchase 20,000 shares of iTurf Inc. common stock
     under the iTurf Inc. Amended and Restated 1999 Stock Incentive Plan (the
     "iTurf Plan") at an exercise price equal to the closing price of iTurf Inc.
     common stock on the Commencement Date. The options will vest in equal
     installments over four years on each six-month anniversary of the
     Commencement Date. The option shall be subject to the standard terms and
     conditions applicable to stock options issued under the iTurf Plan and the
     Executive will enter into a standard option agreement governed by the iTurf
     Plan.

f)   INITIAL SHARE GRANT. Provided that the Executive remains in the employ of
     the Company through the first anniversary of the Commencement Date, on the
     business day immediately following such anniversary date the Company shall
     issue to the Executive 7,500 shares of common stock of the Company. Such
     common stock shall not be registered for resale under the Securities Act of
     1933 and only be resold pursuant to Rule 144 under the Securities Act or
     another exemption from registration.

4.       TERMINATION

The Executive's employment shall terminate upon his death, and may be terminated
(a) at the option of the Company (i) as a result of his disability, if in the
good faith determination of the Company's Board of Directors, such disability
has prevented the Executive from substantially performing his duties and
obligations under this agreement during any period of six consecutive calendar
months and the Company gives notice to the Executive not earlier than 30 days
and not later than 90 days after the expiration of the six months (in which case
the employment under this agreement shall terminate when that notice is given),
or (ii) for Cause (as defined below), or (b) at the option of the Executive, as
a result of a Constructive Discharge (as defined below) by the Company. Upon
termination of employment (i) for death or disability, (ii) by the Company
without Cause or (iii) by the Executive as a result of a Constructive Discharge
by the Company, for the term of this agreement or the employment period,
whichever is greater, the Company shall continue to pay the Executive (or his
estate or any other person designated by the Executive in writing to the
Company) the full amount of the Executive's Base Salary (as determined under
sections 3(a) and 3(b) at the time of his termination until the first
anniversary of the date of such termination. Upon termination by the Company for
Cause, the Company shall have no further obligation to pay compensation,
expenses and fringe benefits to the Executive pursuant to section 3.

As used in this agreement, "Cause" shall mean (i) failure by the Executive to
report to work for any significant period of time without reasonable excuse, all
as determined in good faith by the board of


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directors of the Company, (ii) refusal by the Executive, or the Executive's
inability, to perform such duties as are generally performed by a chief
financial officer of a company in a business similar to the Company's business
as it may be conducted during the term of this agreement, all as determined in
good faith by the board of directors, (iii) any criminal conduct by the
Executive; (iv) any material breach by the Executive of any material provision
of this agreement, after notice by the Company to the Executive of such breach
and failure by the Executive to cure the breach promptly thereafter or (v)
negligence in the performance of the Executive's duties to the Company, as
determined in good faith by the board of directors. "Constructive Discharge"
shall mean a material breach by the Company of any material provision of this
agreement, after notice by the Executive to the Company of such breach and
failure by the Company to cure the breach promptly thereafter.

5.       EXPENSES; FRINGE BENEFITS

During the employment of the Executive under this agreement:

(a)      The Company shall reimburse the Executive, on presentation of vouchers
         or other evidence of such expenses in accordance with the policies of
         the Company, for all reasonable and customary business expenses
         incurred by him in the performance of his duties for the Company and
         for up to $1,000 per month in transportation expenses incurred in
         connection with the Executive's commute to the Company's office.

(b)      Executive shall be entitled to participate, at the Company's expense
         (except for such co-payments as are generally required of the Company's
         managerial employees), in all of the Company's benefit and retirement
         programs (including medical benefits for Executive and his immediate
         family and health club membership for the Executive) for which
         managerial employees of the Company are generally eligible.

(c)      Executive shall be entitled to not less than three (3) weeks of paid
         vacation during the first year of employment, which if not taken,
         unless otherwise required by law, may not be carried forward to any
         subsequent year unless the Board approves such vacation carry.

(d)      The company may obtain key-man term life insurance on the life of the
         Executive, and the Company shall be the beneficiary under such policy.

6.       NON-COMPETITION; CONFIDENTIALITY

(a)      The Executive may not at any time during his employment under this
         agreement, and within eighteen months after the termination of his
         employment, for any reason, engage or become interested in (as owner,
         lender, stockholder, partner, director, officer, employee, consultant
         or otherwise) any business that is in competition with the business
         conducted by the Company or its subsidiaries anywhere in any state in
         the United States in which the Company has engaged in such business.

(b)      During the Executive's employment under this agreement, and or a period
         of eighteen months after the termination of his employment for any
         reason, the Executive shall not on his own behalf, or on behalf of any
         other person or enterprise, hire, solicit or encourage to leave the


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         employment of the Company any individual who was an employee of the
         Company or its affiliates during the Executive's employment by the
         Company.

(c)      The Executive shall not, at any time during or after his employment
         under this agreement, disclose to any third party, except in the
         performance of his duties under this agreement or as may be required by
         law, any confidential matter regarding the Company's customers,
         suppliers, trade secrets or business (the "Confidential Information").
         In the event that the Executive is required by law to disclose any
         Confidential Information, the Executive will in advance of such
         disclosure provide the other party with prompt notice of such
         requirement(s). The Executive also agrees, to the extent legally
         permissible, to provide the Company, in advance of any such disclosure,
         with a complete description of any Confidential Information he intends
         to disclose (and, if applicable, the text of the disclosure language
         itself) and to cooperate with the Company to the extent it may seek to
         limit such disclosure.

(d)      The Executive acknowledges that the remedy at law for breach of the
         provisions of this section 6 would be inadequate and that, in addition
         to any other remedy the Company may have for breach of this section 6,
         the Company shall be entitled to an injunction restraining any such
         breach or threatened breach, without any bond or other security being
         required.

7.       MISCELLANEOUS

(a)  The failure of a party to this agreement to insist on any occasion upon
     strict adherence to any term of this agreement shall not be considered a
     waiver or deprive that party of the right thereafter to insist upon strict
     adherence to that term or any other term of this agreement. Any waiver must
     be in writing.

(b)  All notices and other communications under this agreement shall be in
     writing and shall be deemed given when delivered personally or mailed by
     registered mail, return receipt requested, to a party at his or its address
     as follows (or at such other address as a party may designate in any notice
     under this agreement):

         If to the Executive:

         James Cooper
         10 Highwood Place
         Trumbull, CT  06611

         Or such other address as the Executive may provide in writing to the
         Company.

         If to the Company:

         dELiA*s Inc.
         435 Hudson Street
         New York, NY  10014
         Attention:  President


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(c)  This agreement shall be assigned to and shall inure to the benefit of any
     successor to substantially all the assets and business of the Company as a
     going concern, whether by merger, consolidation, liquidation or sale of
     substantially all the assets of the Company or otherwise, and the Company
     shall cause any such successor to assume the Company's obligations under
     this agreement (but no such assignment shall relieve the Company of its
     obligations under this agreement).

(d)  This agreement constitutes the entire understanding of the parties with
     respect to the subject matter of this agreement, cannot be changed or
     terminated except by a written agreement executed by the parties and shall
     be governed by the law of the State of New York applicable to agreements
     made and to be performed therein.

          IN WITNESS WHEREOF, the parties hereto have duly executed this
agreement as of the date first above written.

                  dELiA*s INC.


                  By:   /s/ Timothy B. Schmidt
                     -------------------------
                           Timothy B. Schmidt
                           Senior Vice President


                  JAMES COOPER


                    /s/ James Cooper
                  ------------------