EX-10.2












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                                     WARRANT

                           to Purchase Common Stock of



                                  PEAPOD, INC.,
                             a Delaware corporation



                               _________________



                                Warrant No. [__]


                       Original Issue Date: April 14, 2000



                               _________________




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<PAGE>


                                TABLE OF CONTENTS


                                                                            Page
                                                                            ----

1.  DEFINITIONS...............................................................1

2.  EXERCISE OF WARRANT.......................................................8

    2.1  Manner of Exercise...................................................8
    2.2  Payment of Taxes....................................................10
    2.3  Fractional Shares...................................................10
    2.4  Reduced Exercise Price..............................................11

3.  TRANSFER, DIVISION AND COMBINATION.......................................11

    3.1  Transfer............................................................11
    3.2  Division and Combination............................................11
    3.3  Expenses............................................................11
    3.4  Maintenance of Books................................................11

4.  ANTIDILUTION PROVISIONS..................................................11

    4.1  Upon Issuance of Common Stock.......................................12
    4.2  Upon Acquisition of Common Stock....................................12
    4.3  Provisions Applicable to Adjustments................................13
    4.4  Upon Stock Dividends or Splits......................................14
    4.5  Upon Combinations...................................................15
    4.6  Upon Reclassifications, Reorganizations, Consolidations or Mergers..15
    4.7  Deferral in Certain Circumstances...................................16
    4.8  Other Anti-Dilution Provisions......................................16
    4.9  Appraisal Procedure.................................................16
    4.10  Adjustment of Number of Shares Purchasable.........................16
    4.11  Exceptions.........................................................17
    4.12  Notice of Adjustment of Exercise Price.............................17
    4.13  Other Dilutive Events..............................................17

5.  NO IMPAIRMENT; REGULATORY COMPLIANCE AND COOPERATION; NOTICE OF
    EXPIRATION...............................................................18

6.  RESERVATION AND AUTHORIZATION OF COMMON STOCK; REGISTRATION WITH
    OR APPROVAL OF ANY GOVERNMENTAL AUTHORITY................................18

7.  NOTICE OF CORPORATE ACTIONS; TAKING OF RECORD; TRANSFER BOOKS............19

    7.1  Notices of Corporate Actions........................................19
    7.2  Taking of Record....................................................20
    7.3  Closing of Transfer Books...........................................20

8.  TRANSFER RESTRICTIONS....................................................20

    8.1  Restrictions on Transfers...........................................20
    8.2  Restrictive Legends.................................................21
    8.3  Termination of Securities Law Restrictions..........................21

9.  LOSS OR MUTILATION.......................................................22

10. OFFICE OF THE COMPANY....................................................22

11. FINANCIAL AND BUSINESS INFORMATION.......................................22

12. DILUTION FEE.............................................................23

13. MISCELLANEOUS............................................................24

    13.1  Nonwaiver..........................................................24
    13.2  Notice Generally...................................................24
    13.3  Indemnification....................................................24
    13.4  Limitation of Liability............................................25
    13.5  Remedies...........................................................25
    13.6  Successors and Assigns.............................................25
    13.7  Amendment..........................................................25
    13.8  Severability.......................................................25
    13.9  Headings...........................................................26
    13.10  GOVERNING LAW; JURISDICTION.......................................26


ANNEX A  SUBSCRIPTION FORM

ANNEX B  ASSIGNMENT FORM

<PAGE>


NEITHER THIS WARRANT NOR ANY OF THE  SECURITIES  ISSUABLE UPON  EXERCISE  HEREOF
HAVE BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"),
OR ANY STATE  SECURITIES LAW. THE WARRANTS  REPRESENTED BY THIS  CERTIFICATE AND
THE  SECURITIES  ISSUABLE UPON  EXERCISE  HEREOF MAY NOT BE  TRANSFERRED,  SOLD,
ASSIGNED,  EXCHANGED,  MORTGAGED, PLEDGED, HYPOTHECATED OR OTHERWISE DISPOSED OF
OR  ENCUMBERED  WITHOUT  COMPLIANCE  WITH THE  PROVISIONS  OF, AND ARE OTHERWISE
RESTRICTED BY THE PROVISIONS OF, THE ACT, THE RULES AND  REGULATIONS  THEREUNDER
AND THIS WARRANT.

                                Warrant No. [___]



                                     WARRANT

                  TO PURCHASE 3,566,667 SHARES OF COMMON STOCK
                           (SUBJECT TO ADJUSTMENT) OF

                                  PEAPOD, INC.


     THIS IS TO CERTIFY THAT  KONINKLIJKE  AHOLD N.V., (the  "Purchaser") or its
registered assigns, is entitled,  at any time prior to the Expiration Date (such
term,  and  certain  other  capitalized  terms  used  herein  being  hereinafter
defined), to purchase from Peapod, Inc., a Delaware corporation (the "Company"),
3,566,667  shares of the Common Stock of the Company  (subject to  adjustment as
provided  herein),  at a purchase  price per share  equal to $3.00 (the  initial
"Exercise Price"), subject to adjustment as provided herein.

1.   DEFINITIONS

     As used in this Warrant  (including the  Subscription  Form), the following
terms have the respective meanings set forth below:

     "Affiliate"  shall  mean,  with  respect to any  person,  any other  person
directly or indirectly  controlling or controlled by or under direct or indirect
common control with such specified  person and, shall include (a) in the case of
a person who is an individual,  (i) members of such specified person's immediate
family (as defined in  Instruction 2 of Item 404(a) of Regulation  S-K under the
Securities Act) and (ii) trusts,  the trustee and all beneficiaries of which are
such specified person or members of such person's immediate family as determined
in accordance with the foregoing clause (i), and (b) any person that directly or
indirectly  owns more than 5% of any class of capital stock or other interest of
such specified person. For the purposes of this definition, "control," when used
with respect to any person means the power to direct the management and policies
of such person, directly or indirectly,  whether through the ownership of voting
securities, by contract or otherwise; and the terms "affiliated,"  "controlling"
and "controlled" have meanings correlative to the foregoing. Notwithstanding the
foregoing,  for purposes of this Warrant, the Purchaser and its Affiliates shall
not be deemed Affiliates of the Company.

     "After-Tax  Basis" when  referring to a payment that is required  hereunder
(the "target  amount"),  shall mean a total payment (the "total  amount")  that,
after  deduction of all  federal,  state and local taxes that are required to be
paid by the recipient in respect of the receipt or accrual of such total amount,
is equal to the target amount.

     "Agreed  Rate"  shall  mean  the rate of  interest  announced  publicly  by
Citibank,  N.A. in New York,  New York,  from time to time, as Citibank,  N.A.'s
base rate.

     "Appraisal Procedure" if applicable,  shall mean the following procedure to
determine  the fair  market  value,  as to any  security,  for  purposes  of the
definition  of "Fair Value" or the fair market value,  as to any other  property
(in  either  case,  the  "valuation  amount").  The  valuation  amount  shall be
determined in good faith by the Board of Directors;  provided,  however, that if
the Majority  Warrant  Holders  disagree  with such  valuation  amount  within a
reasonable  period of time (not to exceed twenty (20) days after notice thereof)
the  valuation  amount  shall be  determined  by an  investment  banking firm of
national recognition,  which firm shall be reasonably acceptable to the Board of
Directors and the Majority  Warrant  Holders.  If the Board of Directors and the
Majority  Warrant  Holders  are  unable to agree upon an  acceptable  investment
banking firm within ten (10) days after the date either party  proposed that one
be  selected,  the  investment  banking  firm will be selected by an  arbitrator
located  in New York  City,  New  York,  selected  by the  American  Arbitration
Association (or if such  organization  ceases to exist,  the arbitrator shall be
chosen by a court of competent  jurisdiction).  The arbitrator  shall select the
investment  banking firm (within ten (10) days of his appointment)  from a list,
jointly prepared by the Board of Directors and the Majority Warrant Holders,  of
not more than six  investment  banking firms of national  standing in the United
States,  of which no more than three may be named by the Board of Directors  and
no more than three may be named by the Majority Warrant Holders.  The arbitrator
may consider,  within the ten-day  period  allotted,  arguments from the parties
regarding  which  investment  banking firm to choose,  but the  selection by the
arbitrator  shall be made in its sole discretion from the list of six. The Board
of Directors  and the Majority  Warrant  Holders  shall submit their  respective
valuations  and other  relevant data to the  investment  banking  firm,  and the
investment  banking firm shall as soon as  practicable  thereafter  make its own
determination of the valuation  amount.  The final valuation amount for purposes
hereof shall be the average of the two valuation  amounts closest  together,  as
determined  by the  investment  banking firm,  from among the valuation  amounts
submitted  by the Company and the  Majority  Warrant  Holders and the  valuation
amount calculated by the investment banking firm. The determination of the final
valuation amount by such investment-banking firm shall be final and binding upon
the  parties.  The Company  shall pay the fees and  expenses  of the  investment
banking firm and arbitrator (if any) used to determine the valuation  amount. If
required by any such  investment  banking firm or arbitrator,  the Company shall
execute  a  retainer  and  engagement  letter  containing  reasonable  terms and
conditions,  including, without limitation,  customary provisions concerning the
rights of  indemnification  and  contribution  by the  Company  in favor of such
investment  banking firm or arbitrator  and its officers,  directors,  partners,
employees, agents and Affiliates.

     "Appraised  Value" per share of Common Stock as of a date specified  herein
shall  mean  the  value  of such a share  as of such  date as  determined  by an
investment  bank of  nationally  recognized  standing  selected  jointly  by the
Majority  Warrant  Holders and the  Company.  If the  Company  and the  Majority
Warrant Holders cannot agree on a mutually acceptable  investment bank, then the
Company and the Majority  Warrant  Holders shall each choose one such investment
bank and the  respective  chosen firms shall jointly  select a third  investment
bank,  which shall make the  determination.  The Company shall pay the costs and
fees of each such  investment  bank (including any such investment bank selected
by the Majority Warrant Holders), and the decision of the investment bank making
such  determination of Appraised Value shall be final and binding on the Company
and all affected  Holders of Warrants or Warrant  Stock.  Such  Appraised  Value
shall be determined as a pro rata portion of the value of the Company taken as a
whole,  based on the higher of (A) the value derived from a hypothetical sale of
the entire  Company as a going  concern by a willing  seller to a willing  buyer
(neither  acting  under any  compulsion)  and (B) the  liquidation  value of the
entire  Company.  No discount shall be applied on account of (i) any Warrants or
Warrant Stock  representing a minority  interest,  (ii) any lack of liquidity of
the Common  Stock or the  Warrants,  (iii) the fact that the Warrants or Warrant
Stock may constitute "restricted  securities" for securities law purposes,  (iv)
the existence of any call option or (v) any other grounds.

     "Book Value" per share of Common Stock as of a date specified  herein shall
mean the consolidated  book value of the Company and its Subsidiaries as of such
date divided by the number of shares of Common Stock  Outstanding  on such date.
Such book value shall be determined in accordance  with GAAP,  except that there
shall be no  reduction  in such book value by reason of any  amount  that may be
required  either as an offset to or reserve  against  retained  earnings or as a
deduction  from book value as a result of the issuance,  existence,  anticipated
exercise of, or anticipated cost to the Company of the repurchase of, any of the
Warrants.

     "Business  Day" shall mean a day other  than a  Saturday,  Sunday or day on
which  banking  institutions  in New York are  authorized  or required to remain
closed.

     "Commission" shall mean the Securities and Exchange Commission or any other
federal  agency  then   administering  the  Securities  Act  and  other  federal
securities laws.

     "Common Stock" shall mean the Common Stock of the Company,  par value $0.01
per share, as constituted on the Original Issue Date, and any capital stock into
which such Common Stock may  thereafter  be changed,  and shall also include (i)
capital stock of the Company of any other class  (regardless of how denominated)
issued to the  holders of shares of any Common  Stock upon any  reclassification
thereof  which is also not  preferred as to dividends  or  liquidation  over any
other class of stock of the Company and which is not subject to  redemption  and
(ii)  shares of common  stock of any  successor  or  acquiring  corporation  (as
defined in Section 4.6  hereof)  received  by or  distributed  to the holders of
Common  Stock of the Company in the  circumstances  contemplated  by Section 4.6
hereof.

     "Company"  shall  mean  Peapod,  Inc.,  a  Delaware  corporation,  and  any
successor corporation.

     "Current  Market Price" shall mean as of any specified  date the average of
the Daily  Market  Price of one share of the Common Stock for the shorter of (x)
the 10  consecutive  Business Days  immediately  preceding  such date or (y) the
period   commencing  on  the  Business  Day  next  following  the  first  public
announcement  by the Company of any event  giving rise to an  adjustment  of the
Exercise Price pursuant to Section 4 below and ending on such date.

     "Daily Market Price" shall mean,  with respect to one share of Common Stock
and for any  Business  Day: (i) if the Common Stock is then listed on a national
securities  exchange or is authorized  for quotation on NASDAQ and is designated
as a National Market System security, the last sale price of one share of Common
Stock, regular way, on such day on the principal stock exchange or market system
on which such Common Stock is then listed or authorized for quotation, or, if no
such sale takes  place on such day,  the  average of the  closing  bid and asked
prices  for one  share of Common  Stock on such day as  reported  on such  stock
exchange  or market  system or (ii) if the  Common  Stock is not then  listed or
authorized for quotation on any national  securities exchange or designated as a
National  Market System security on NASDAQ but is traded  over-the-counter,  the
average of the  closing  bid and asked  prices for one share of Common  Stock as
reported on NASDAQ or the  Electronic  Bulletin  Board or in the National  Daily
Quotation Sheets, as applicable.

     "Designated Office" shall have the meaning set forth in Section 10 hereof.

     "Dilution Fee" shall have the meaning set forth in Section 12 hereof.

     "Dilution  Fee Payment Date" shall have the meaning set forth in Section 12
hereof.

     "Exchange Act" shall mean the Securities  Exchange Act of 1934, as amended,
and the rules and regulations promulgated thereunder.

     "Excluded  Securities"  shall have the  meaning  set forth in Section  4.11
hereof.

     "Exercise Date" shall have the meaning set forth in Section 2.1 hereof.

     "Exercise Notice" shall have the meaning set forth in Section 2.1 hereof.

     "Exercise  Period"  shall mean the  period  during  which  this  Warrant is
exercisable pursuant to Section 2.1 hereof.

     "Exercise  Price" shall mean,  in respect of a share of Common Stock at any
date herein  specified,  the initial Exercise Price set forth in the preamble of
this  Warrant,  as adjusted  from time to time  pursuant  to Sections  2.4 and 4
hereof.

     "Expiration  Date" shall mean the tenth  anniversary  of the Original Issue
Date.

     "Fair Value" per share of Common Stock as of any specified  date shall mean
(A) if the Common  Stock is publicly  traded on such date,  the  Current  Market
Price per share or (B) if the Common Stock is not publicly  traded on such date,
(1) the fair market value per share of Common Stock as  determined in good faith
by the Board of  Directors  of the Company and set forth in a written  notice to
each Holder or (2) if the  Majority  Warrant  Holders  object in writing to such
price as  determined  by the Board of  Directors  within  thirty (30) days after
receiving notice of same, the Appraised Value per share as of such date.

     "GAAP" shall mean generally accepted accounting principles set forth in the
opinions and  pronouncements of the Accounting  Principles Board of the American
Institute of Certified Public  Accountants and statements and  pronouncements of
the Financial Accounting Standards Board, which are in effect from time to time,
consistently applied.

     "Holder"  shall mean (a) with respect to this Warrant,  the person in whose
name the  Warrant  set forth  herein is  registered  on the books of the Company
maintained  for such purpose and (b) with respect to any other Warrant or shares
of Warrant  Stock,  the person in whose  name such  Warrant or Warrant  Stock is
registered on the books of the Company maintained for such purpose.

     "HSR Approval"  shall mean the expiration of all waiting  periods under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, and applicable
rules and  regulations  and any similar state acts applicable to the issuance of
Series B Preferred Stock as contemplated by the Purchase Agreement.

     "Lien"  shall mean any  mortgage or deed of trust,  pledge,  hypothecation,
assignment,   deposit  arrangement,  lien,  charge,  claim,  security  interest,
easement or encumbrance, or preference,  priority or other security agreement or
preferential  arrangement of any kind or nature whatsoever  (including,  without
limitation,  any lease or title retention agreement,  any financing lease having
substantially  the same economic effect as any of the foregoing,  and the filing
of, or agreement to give, any financing statement perfecting a security interest
under the Uniform Commercial Code or comparable law of any jurisdiction).

     "Majority   Warrant   Holders"   shall  mean,   with  respect  to  a  given
determination,  the Holders of Warrants,  the holders of the  Previously  Issued
Warrants  and the holders of the Warrants  (Preferred  Stock)  representing  the
right to acquire more than fifty  percent  (50%) of the Common Stock  underlying
all of the then  outstanding  Warrants,  the Previously  Issued Warrants and the
Warrants (Preferred Stock).

     "NASD" shall mean the National Association of Securities Dealers,  Inc., or
any successor corporation thereto.

     "NASDAQ" shall mean the NASDAQ quotation system, or any successor reporting
system.

     "Opinion  of  Counsel"  shall mean a written  opinion  of  outside  counsel
experienced  in Securities  Act matters  chosen by the Holder of this Warrant or
Warrant Stock issued upon the exercise  hereof and reasonably  acceptable to the
Company.

     "Original Issue Date" shall mean the date on which this Warrant was issued,
as set forth on the cover page of this Warrant.

     "Outside  Date" shall mean the date that is one  hundred  and twenty  (120)
days  after the date  hereof  or, if the Holder  exercises  this  Warrant or the
Warrants  (Preferred  Stock)  and as a  direct  result  of  such  exercise,  the
Stockholders  Meeting (as defined in the  Purchase  Agreement)  is delayed,  one
hundred  and twenty  (120) days plus the number of days of such delay  after the
date hereof.

     "Outstanding"  shall mean, when used with reference to Common Stock, at any
date as of which the number of shares  thereof is to be  determined,  all issued
shares of Common  Stock,  except shares then owned or held by or for the account
of the  Company or any  Subsidiary,  and shall  include  all shares  issuable in
respect  of  outstanding  scrip  or  any  certificates  representing  fractional
interests in shares of Common Stock.

     "person"  shall  mean any  individual,  partnership,  corporation,  limited
liability  company,  joint venture,  association,  joint-stock  company,  trust,
unincorporated  organization,  government  or  agency or  political  subdivision
thereof, or other entity.

     "Preferred Stock" shall mean convertible preferred stock of the Company.

     "Previously  Issued  Warrants"  shall mean the Warrant dated April 10, 2000
issued by the Company to the Purchaser,  and all warrants  issued upon transfer,
division or combination  of, or in  substitution  for, such warrant or any other
such warrant.

     "Purchase  Agreement" shall mean the Purchase Agreement,  dated as of April
14, 2000, by and between the Company and the Purchaser.

     "Restricted  Common  Stock" shall mean shares of Common Stock which are, or
which upon their issuance on the exercise of this Warrant would be, evidenced by
a certificate bearing the restrictive legend set forth in Section 8.2(a) hereof.

     "Securities Act" shall mean the Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

     "Series B Preferred  Stock"  shall mean the Series B Preferred  Stock to be
authorized  pursuant to the  Certificate  of Designation in the form attached as
Exhibit I to the Purchase Agreement.

     "Share  Withholding  Option"  shall have the  meaning  set forth in Section
2.1(c) hereof.

     "Stockholder   Approval"   shall  mean  the   approval  by  the   Company's
stockholders  of the issuance of the shares of Series B Preferred  Stock and the
Warrants,  and the other  transactions  contemplated  pursuant  to the  Purchase
Agreement.

     "subsidiary"  shall mean,  with respect to any person,  (a) a corporation a
majority of whose capital stock with voting power, under ordinary circumstances,
to elect directors is at the time, directly or indirectly, owned by such person,
by a subsidiary of such person,  or by such person and one or more  subsidiaries
of such person,  (b) a partnership  in which such person or a subsidiary of such
person is, at the date of determination,  a general partner of such partnership,
or (c) any other  person  (other than a  corporation)  in which such  person,  a
subsidiary  of such person or such person and one or more  subsidiaries  of such
person, directly or indirectly, at the date of determination thereof, has (i) at
least a  majority  ownership  interest,  (ii) the power to elect or  direct  the
election of the directors or other  governing body of such person,  or (iii) the
power to direct or cause the  direction  of the  affairs or  management  of such
person.  For purposes of this definition,  a person is deemed to own any capital
stock or other  ownership  interest if such person has the right to acquire such
capital stock or other ownership  interest,  whether through the exercise of any
purchase option, conversion privilege or similar right.

     "Subsidiary" shall mean a subsidiary of the Company.

     "Transfer" shall mean any disposition of any Warrant or Warrant Stock or of
any interest therein, which would constitute a "sale" thereof or a transfer of a
beneficial interest therein within the meaning of the Securities Act.

     "Warrant  Price"  shall mean an amount equal to (i) the number of shares of
Common Stock being  purchased  upon exercise of all or a portion of this Warrant
pursuant to Section 2.1 hereof,  multiplied by (ii) the Exercise Price as of the
date of such exercise.

     "Warrants"  shall mean this Warrant and all warrants  issued upon transfer,
division or combination  of, or in  substitution  for, this Warrant or any other
such  Warrant.  All  Warrants  shall at all times be  identical  as to terms and
conditions, except as to the number of shares of Common Stock for which they may
be exercised and their date of issuance.

     "Warrants  (Preferred  Stock)"  shall mean the  Warrant  (Preferred  Stock)
issued by the Company to the Purchaser pursuant to the Purchase  Agreement,  and
all  warrants   issued  upon  transfer,   division  or  combination  of,  or  in
substitution for, such warrant or any other such warrant.

     "Warrant  Stock"  generally  shall mean the shares of Common Stock  issued,
issuable or both (as the context may require) upon the exercise of Warrants.

2.   EXERCISE OF WARRANT

     2.1  Manner of  Exercise.  (a) From and after the  Original  Issue Date and
until  5:00 P.M.,  New York time,  on the  Expiration  Date,  the Holder of this
Warrant may from time to time exercise  this  Warrant,  on any Business Day, for
all or any part of the number of shares of Common Stock  purchasable  hereunder.
In order to exercise  this  Warrant,  in whole or in part,  the Holder shall (i)
deliver to the Company at its Designated Office a written notice of the Holder's
election to exercise this Warrant (an "Exercise Notice"),  which Exercise Notice
shall be  irrevocable  and  specify  the number of shares of Common  Stock to be
purchased,  together  with this  Warrant and (ii) pay to the Company the Warrant
Price in  accordance  with Section  2.1(c) (the date on which both such delivery
and payment shall have first taken place being hereinafter sometimes referred to
as the  "Exercise  Date").  Such  Exercise  Notice  shall  be in the form of the
subscription form appearing at the end of this Warrant as Annex A, duly executed
by the Holder or its duly authorized agent or attorney.

     (b) Upon  receipt  by the  Company of such  Exercise  Notice,  Warrant  and
payment (if applicable),  the Company shall, as promptly as practicable,  and in
any event  within five (5)  Business  Days  thereafter,  execute (or cause to be
executed) and deliver (or cause to be delivered) to the Holder a certificate  or
certificates  representing  the aggregate  number of full shares of Common Stock
issuable  upon such  exercise,  together  with cash in lieu of any fraction of a
share, as hereafter provided. The stock certificate or certificates so delivered
shall be, to the extent possible,  in such  denomination or denominations as the
exercising  Holder shall reasonably  request in the Exercise Notice and shall be
registered in the name of the Holder or, subject to Section 8 below,  such other
name as shall be designated in the Exercise Notice. This Warrant shall be deemed
to have been  exercised,  and such stock  certificate or  certificates  shall be
deemed to have been issued,  and the Holder or any other person so designated to
be named therein shall be deemed to have become a holder of record of the shares
evidenced by such stock certificate or certificates for all purposes,  as of the
Exercise Date.

     (c) Payment of the Warrant  Price shall be made at the option of the Holder
by one or more of the  following  methods:  (i) by delivery  of a  certified  or
official  bank check in the amount of such Warrant Price payable to the order of
the Company,  (ii) by instructing  the Company to withhold a number of shares of
Warrant Stock then issuable upon exercise of this Warrant with an aggregate Fair
Value equal to such Warrant  Price (the "Share  Withholding  Option"),  (iii) by
surrendering  to the Company shares of Common Stock  previously  acquired by the
Holder  with an  aggregate  Fair  Value  equal to such  Warrant  Price,  (iv) by
surrendering to the Company dividends due and owing by the Company to the Holder
equal  to such  Warrant  Price,  or (v) by  providing  to the  Company  goods or
services  with a fair value as specified in any contract  pursuant to which such
goods or services are provided or, if not specified,  as determined by the Board
of Directors  equal to such Warrant  Price (or if the Majority  Warrant  Holders
object in writing to such determination  within thirty (30) days after receiving
notice of same, as determined by an independent  expert of national  recognition
in the relevant  industry,  which expert shall be  reasonably  acceptable to the
Board  of  Directors  and the  Majority  Warrant  Holders,  and if the  Board of
Directors  and  the  Majority  Warrant  Holders  are  unable  to  agree  upon an
acceptable  independent  expert within ten (10) days after the date either party
proposed  that one be selected,  the  independent  expert will be selected by an
arbitrator  located  in New  York  City,  New  York,  selected  by the  American
Arbitration Association (or if such organization ceases to exist, the arbitrator
shall be  chosen  by a court of  competent  jurisdiction)).  In the event of any
withholding  of Warrant  Stock or surrender  of Common Stock  pursuant to clause
(ii) or (iii) above where the number of shares  whose Fair Value is equal to the
Warrant  Price is not a whole  number,  the  number  of  shares  withheld  by or
surrendered  to the Company  shall be rounded up to the nearest  whole share and
the Company  shall make a cash  payment to the Holder  based on the  incremental
fraction of a share being so  withheld  by or  surrendered  to the Company in an
amount determined in accordance with Section 2.3 hereof.

     (d) If this Warrant shall have been  exercised in part,  the Company shall,
at the time of delivery of the  certificate  or  certificates  representing  the
shares of  Common  Stock  being  issued,  deliver  to the  Holder a new  Warrant
evidencing the rights of the Holder to purchase the unpurchased shares of Common
Stock called for by this Warrant.  Such new Warrant shall in all other  respects
be  identical  to this  Warrant.  Notwithstanding  any  provision  herein to the
contrary,  the Company shall not be required to register  shares of Common Stock
in the name of any person who  acquired  this  Warrant  (or part  hereof) or any
shares of Warrant Stock otherwise than in accordance with this Warrant.

     (e) All Warrants delivered for exercise shall be canceled by the Company.

     (f) On the  date  of  exercise  of  the  Warrants  the  Company  shall  use
commercially  reasonable  efforts to  satisfy  all the  conditions  set forth in
Section 7.2 of the  Purchase  Agreement  other than the  condition  set forth in
Section  7.2(n),  provided that if the Company shall have used its  commercially
reasonable efforts to satisfy such conditions and such conditions shall not have
been satisfied,  the Holder shall have no rights or remedies arising as a result
of such failure.

     2.2 Payment of Taxes. All shares of Common Stock issuable upon the exercise
of this Warrant pursuant to the terms hereof shall be validly issued, fully paid
and  nonassessable,  issued without  violation of any preemptive rights and free
and clear of all Liens  (other than any created by actions of the  Holder).  The
Company shall pay all expenses in connection  with, and all issuance,  transfer,
stamp and other similar taxes and other governmental charges that may be imposed
with  respect  to, the issue or delivery  thereof,  unless such tax or charge is
imposed by law upon the  Holder,  in which  case such taxes or charges  shall be
paid by the Holder and the Company  shall  reimburse  the Holder  therefor on an
After-Tax Basis. The Company shall not,  however,  be required to pay any tax or
governmental  charge which may be payable in respect of any Transfer involved in
the issue and delivery of shares of Common Stock  issuable upon exercise of this
Warrant in a name other than that of the Holder of the Warrants to be exercised,
and no such  issue or  delivery  shall  be made  unless  and  until  the  person
requesting such issue has paid to the Company the amount of any such tax, or has
established to the satisfaction of the Company that such tax has been paid.

     2.3  Fractional  Shares.  The  Company  shall  not be  required  to issue a
fractional  share of  Common  Stock  upon  exercise  of any  Warrant.  As to any
fraction of a share that the Holder of one or more  Warrants,  the rights  under
which are  exercised  in the same  transaction,  would  otherwise be entitled to
purchase upon such  exercise,  the Company shall pay to such Holder an amount in
cash equal to such fraction multiplied by the Fair Value.

     2.4 Reduced  Exercise Price. On the Outside Date, in the event that the HSR
Approval or the Stockholders Approval shall not have been obtained, the Exercise
Price shall be reduced to an amount equal to 50% of the Exercise Price in effect
immediately prior to the Outside Date.

3.   TRANSFER, DIVISION AND COMBINATION

     3.1 Transfer. Subject to compliance with Section 8 hereof, each transfer of
this Warrant and all rights hereunder,  in whole or in part, shall be registered
on the books of the Company to be maintained for such purpose, upon surrender of
this Warrant at the  Designated  Office,  together with a written  assignment of
this  Warrant in the form of Annex B hereto  duly  executed by the Holder or its
agent or attorney and funds  sufficient to pay any transfer  taxes  described in
Section 2.2 in connection with the making of such transfer.  Upon such surrender
and delivery  and, if required,  such  payment,  the Company  shall,  subject to
Section 8,  execute  and  deliver a new  Warrant or  Warrants in the name of the
assignee or assignees and in the  denominations  specified in such instrument of
assignment, and shall issue to the assignor a new Warrant evidencing the portion
of this Warrant not so assigned and this Warrant shall promptly be cancelled.  A
Warrant,  if properly assigned in compliance with Section 8, may be exercised by
the new Holder for the purchase of shares of Common Stock  without  having a new
Warrant issued.

     3.2 Division and  Combination.  Subject to compliance  with the  applicable
provisions  of this  Warrant  including,  without  limitation,  Section  8, this
Warrant may be divided or combined with other Warrants upon presentation  hereof
at the Designated  Office,  together with a written notice  specifying the names
and  denominations in which new Warrants are to be issued,  signed by the Holder
or its agent or attorney.  Subject to compliance with the applicable  provisions
of this  Warrant as to any  transfer  which may be involved in such  division or
combination,  the Company shall execute and deliver a new Warrant or Warrants in
exchange  for the Warrant or  Warrants  to be divided or combined in  accordance
with such notice.

     3.3  Expenses.  The  Company  shall  prepare,  issue and deliver at its own
expense  (other than pursuant to Section 2.2 hereof) any new Warrant or Warrants
required to be issued under this Section 3.

     3.4 Maintenance of Books. The Company agrees to maintain, at the Designated
Office, books for the registration and transfer of the Warrants.

4.   ANTIDILUTION PROVISIONS

     The number of shares of Common Stock for which this Warrant is  exercisable
and the Exercise  Price shall be subject to adjustment  from time to time as set
forth in this Section 4.

     4.1 Upon Issuance of Common  Stock.  If the Company  shall,  at any time or
from time to time after the Original  Issuance Date,  issue any shares of Common
Stock,  options to purchase or rights to subscribe for Common Stock,  securities
by their terms  convertible into or exchangeable for Common Stock, or options to
purchase or rights to subscribe for such convertible or exchangeable securities,
other  than  shares of Series B  Preferred  Stock  issued  to the  Purchaser  or
Excluded Securities,  without  consideration or for consideration per share less
than either (a) the Exercise Price or (b) the Fair Value of the Common Stock, in
each case, in effect  immediately  prior to the issuance of such Common Stock or
securities,  then such  Exercise  Price shall  forthwith  be adjusted to a price
equal  to the  lower  of (x) the  Exercise  Price in  effect  immediately  prior
thereto,  or (y) the lowest  consideration  per share for which  such  shares of
Common Stock or such options,  rights or convertible or exchangeable  securities
are issued (plus the additional consideration required to be paid upon exercise,
exchange or conversion of such options,  rights or convertible  or  exchangeable
securities).

     4.2 Upon  Acquisition  of Common  Stock.  If the Company or any  Subsidiary
shall,  at any time or from  time to time  after  the  Original  Issuance  Date,
directly or indirectly,  redeem, purchase or otherwise acquire (a) any shares of
Common Stock for a consideration per share greater than the Fair Value of shares
of Common Stock  immediately prior to such event, or (b) any options to purchase
or rights to subscribe for Common Stock,  securities by their terms  convertible
into or  exchangeable  for Common Stock (other than shares of Series B Preferred
Stock issued to the Purchaser  that are redeemed  according to their terms),  or
options to purchase or rights to subscribe for such  convertible or exchangeable
securities,  in either case, for a  consideration  per share of Common Stock for
which  such  options,  rights or  convertible  or  exchangeable  securities  are
exercisable,  convertible or exchangeable,  that is greater than the amount,  if
any, by which the Fair Value of shares of Common Stock immediately prior to such
event  exceeds the per share  exercise,  exchange,  subscription,  conversion or
purchase price applicable to such options, rights or convertible or exchangeable
securities,  then, in the case of (a) or (b), the Exercise Price shall forthwith
be lowered to a price equal to the price obtained by multiplying:

          (i) the Exercise Price in effect immediately prior to such event, by

          (ii) a fraction of which (x) the  denominator  shall be the Fair Value
     per  share of  Common  Stock  immediately  prior to such  event and (y) the
     numerator shall be the result of dividing:

               (A) (1) the  product of (a) the number of shares of Common  Stock
          outstanding on a fully-diluted  basis and (b) the Fair Value per share
          of Common Stock, in each case,  immediately prior to such event, minus
          (2) the aggregate consideration paid by the Company in such event, by

               (B) the  number  of  shares  of  Common  Stock  outstanding  on a
          fully-diluted  basis immediately prior to such event, minus the number
          of shares of Common  Stock  purchased  or  acquired,  or for which the
          options,  rights or convertible or  exchangeable  securities  acquired
          were exercisable, convertible or exchangeable.

     For purposes of this Section 4, "fully  diluted  basis" shall be determined
in accordance with the treasury method of GAAP and Section 4.3.

     4.3  Provisions  Applicable  to  Adjustments.   For  the  purposes  of  any
adjustment of an Exercise  Price pursuant to Sections 4.1 and 4.2, the following
provisions shall be applicable:

               (i) In the case of the  issuance  of  Common  Stock for cash in a
          public  offering  or private  placement,  the  consideration  shall be
          deemed  to be the  amount  of  cash  paid  therefor  before  deducting
          therefrom any discounts,  commissions or placement fees payable by the
          Company to any  underwriter or placement  agent in connection with the
          issuance and sale thereof.

               (ii)  In  the  case  of  the  issuance  of  Common  Stock  for  a
          consideration  in whole or in part other than cash, the  consideration
          other  than  cash  shall be  deemed to be the Fair  Value  thereof  as
          determined in accordance with the Appraisal Procedure.

               (iii) In the case of the  issuance  of  options  to  purchase  or
          rights to  subscribe  for  Common  Stock,  securities  by their  terms
          convertible  into or  exchangeable  for  Common  Stock,  or options to
          purchase or rights to subscribe for such  convertible or  exchangeable
          securities,  except for shares of Series B Preferred  Stock  issued to
          the Purchaser or options to acquire Excluded Securities:

                    (A) the aggregate  maximum  number of shares of Common Stock
               deliverable  upon  exercise of such options to purchase or rights
               to subscribe for Common Stock shall be deemed to have been issued
               at the  time  such  options  or  rights  were  issued  and  for a
               consideration  equal  to  the  consideration  (determined  in the
               manner  provided in  subparagraphs  (i) and (ii) above),  if any,
               received by the  Company  upon the  issuance  of such  options or
               rights plus the minimum  purchase  price provided in such options
               or rights for the Common Stock covered thereby;

                    (B) the aggregate  maximum  number of shares of Common Stock
               deliverable  upon  conversion  of  or in  exchange  of  any  such
               convertible  or  exchangeable  securities or upon the exercise of
               options to purchase or rights to subscribe  for such  convertible
               or exchangeable  securities and subsequent conversion or exchange
               thereof  shall be  deemed  to have  been  issued at the time such
               securities,   options,   or  rights   were   issued   and  for  a
               consideration equal to the consideration  received by the Company
               for any such securities and related options or rights  (excluding
               any cash  received  on  account of  accrued  interest  or accrued
               dividends),  plus the  additional  consideration,  if any,  to be
               received by the Company upon the  conversion  or exchange of such
               securities or the exercise of any related  options or rights (the
               consideration  in  each  case  to be  determined  in  the  manner
               provided in paragraphs (i) and (ii) above);

                    (C) on any change in the number of shares or exercise  price
               of Common Stock  deliverable upon exercise of any such options or
               rights or conversions of or exchanges for such securities,  other
               than a change resulting from the antidilution provisions thereof,
               the applicable  Exercise  Price shall  forthwith be readjusted to
               such  Exercise   Price  as  would  have  been  obtained  had  the
               adjustment  made upon the  issuance  of such  options,  rights or
               securities  not  converted  prior to such  change or  options  or
               rights  related to such  securities  not converted  prior to such
               change been made upon the basis of such change;

                    (D)  upon  the   expiration  of  any  such  options  or  the
               termination of any rights, convertible securities or exchangeable
               securities,  the  applicable  Exercise  Price shall  forthwith be
               readjusted to such Exercise Price as would have been in effect at
               the time of such  expiration  or  termination  had such  options,
               rights, convertible securities or exchangeable securities, to the
               extent  outstanding  immediately  prior  to  such  expiration  or
               termination, never been issued; and

                    (E) no further  adjustment  of the Exercise  Price  adjusted
               upon  the  issuance  of any  such  options,  rights,  convertible
               securities or exchangeable  securities  shall be made as a result
               of the actual  issuance  of Common  Stock on the  exercise of any
               such rights or options or any  conversion or exchange of any such
               securities.

     4.4 Upon  Stock  Dividends  or Splits.  If, at any time after the  Original
Issuance Date, the number of shares of Common Stock  outstanding is increased by
a stock  dividend  payable  in  shares of Common  Stock or by a  subdivision  or
split-up  of shares of Common  Stock,  then,  following  the record date for the
determination  of  holders  of Common  Stock  entitled  to  receive  such  stock
dividend, or to be affected by such subdivision or split-up,  the Exercise Price
shall be  appropriately  decreased  so that the number of shares of Common Stock
purchasable on exercise of the Warrants shall be increased in proportion to such
increase in outstanding shares.

     4.5 Upon  Combinations.  If, at any time after the Original  Issuance Date,
the number of shares of Common Stock  outstanding  is decreased by a combination
of the  outstanding  shares of Common  Stock into a smaller  number of shares of
Common Stock,  then,  following the record date to determine  shares affected by
such  combination,  the Exercise Price shall be appropriately  increased so that
the number of shares of Common  Stock  purchasable  on  exercise  of each of the
Warrants  shall be  decreased  in  proportion  to such  decrease in  outstanding
shares.

     4.6 Upon Reclassifications,  Reorganizations, Consolidations or Mergers. In
the event of any capital  reorganization of the Company, any reclassification of
the stock of the Company  (other than a change in par value or from par value to
no par  value  or from no par  value  to par  value  or as a  result  of a stock
dividend  or  subdivision,  split-up  or  combination  of  shares),  any sale or
transfer  to another  Person of the  property  of the  Company as an entirety or
substantially as an entirety, or any consolidation or merger of the Company with
or into another corporation (where the Company is not the surviving  corporation
or where there is a change in or distribution with respect to the Common Stock),
each Warrant shall after such reorganization,  reclassification,  consolidation,
transfer or merger be exercisable  for the kind and number of shares of stock or
other  securities  or property of the  Company or of the  successor  corporation
resulting from such consolidation, transfer or surviving such merger, if any, to
which  the  holder  of  the  number  of  shares  of  Common  Stock   deliverable
(immediately  prior  to  the  time  of  such  reorganization,  reclassification,
consolidation  or merger) upon exercise of such Warrant would have been entitled
upon such reorganization,  reclassification,  consolidation, transfer or merger.
The   provisions   of  this  clause   shall   similarly   apply  to   successive
reorganizations, reclassifications, consolidations, transfers, or mergers.

     Notwithstanding  anything  contained in this Agreement to the contrary,  in
the event that the Company  shall  effect any of the  transactions  described in
this Section 4.6, each person (other than the Company)  which may be required to
issue a new  Warrant  as  provided  above  shall  assume by  written  instrument
delivered to, and reasonably  satisfactory  to, the Majority Warrant Holders (i)
the  obligations  of the Company under this  Agreement (and if the Company shall
survive  the  consummation  of such  transaction,  such  assumption  shall be in
addition to, and shall not release the Company from, any continuing  obligations
of the Company under this  Agreement)  and (ii) the obligation to deliver to all
Holders such new Warrants as, in  accordance  with the  foregoing  provisions of
this Section 4.6, such Holders may be entitled to receive, and such Person shall
have similarly  delivered to such Holders an opinion of counsel for such Person,
which counsel shall be reasonably  satisfactory to the Majority Warrant Holders,
stating that this Agreement shall  thereafter  continue in full force and effect
and that the terms hereof (including,  without limitation, all of the provisions
of this Section  4.6,  shall be  applicable  to the stock,  securities,  cash or
property  which such person may be required to deliver  upon any exercise of any
of the  Warrants  or such new  Warrant or the  exercise  of any rights  pursuant
hereto.

     4.7 Deferral in Certain Circumstances.  In any case in which the provisions
of this  Section 4 shall  require  that an  adjustment  shall  become  effective
immediately  after a record  date of an event,  the  Company may defer until the
occurrence  of such event issuing to the Holder of any Warrant  exercised  after
such record date and before the  occurrence  of such event the shares of capital
stock issuable upon such exercise by reason of the  adjustment  required by such
event and issuing to such Holder only the shares of capital stock  issuable upon
such exercise before giving effect to such adjustments;  provided, however, that
the Company shall deliver to such Holder an appropriate  instrument or due bills
evidencing such Holder's right to receive such additional shares.

     4.8 Other Anti-Dilution Provisions. If the Company has issued or issues any
securities  on  or  after  the  Original  Issuance  Date  containing  provisions
protecting  the holder or holders  thereof  against  dilution in any manner more
favorable to such holder or holders thereof than those set forth in this Section
4, such provisions (or any more favorable portion thereof) shall be deemed to be
incorporated  herein as if fully set forth in this  Warrant  and,  to the extent
inconsistent  with  any  provision  of  this  Warrant,  shall  be  deemed  to be
substituted therefor.

     4.9  Appraisal  Procedure.  In any case in  which  the  provisions  of this
Section  4 shall  necessitate  that the  Appraisal  Procedure  be  utilized  for
purposes of  determining  an adjustment to the Exercise  Price,  the Company may
defer until the completion of the Appraisal  Procedure and the  determination of
the adjustment (1) issuing to the Holder of any Warrant exercised after the date
of the event that requires the adjustment and before completion of the Appraisal
Procedure and the  determination of the adjustment,  the shares of capital stock
issuable upon such exercise by reason of the  adjustment  required by such event
and issuing to such Holder only the shares of capital  stock  issuable upon such
exercise  before giving effect to such  adjustment and (2) paying to such Holder
any amount in cash in lieu of a fractional  share of capital  stock  pursuant to
Section 2.3 above;  provided,  however,  that the Company  shall deliver to such
holder an appropriate  instrument or due bills evidencing such holder's right to
receive such additional shares or cash.

     4.10 Adjustment of Number of Shares Purchasable. Upon any adjustment of the
Exercise  Price as provided in Section 4.1, 4.2, 4.4, 4.5 or 4.6, the Holders of
the Warrants shall thereafter be entitled to purchase upon the exercise thereof,
at the Exercise Price  resulting from such  adjustment,  the number of shares of
Common  Stock  (calculated  to the  nearest  1/100th  of a  share)  obtained  by
multiplying the Exercise Price in effect immediately prior to such adjustment by
the number of shares of Common Stock issuable on the exercise hereof immediately
prior to such  adjustment and dividing the product thereof by the Exercise Price
resulting from such adjustment.

     4.11  Exceptions.  Section 4 shall not apply to (i) any  issuance of Common
Stock upon  exercise of any options or warrants  outstanding  on April 14, 2000,
(ii) the  issuance  of shares of Common  Stock,  in an  aggregate  amount not to
exceed  500,000  shares to McLane Group,  L.P.,  (iii) the issuance of shares of
Common  Stock,  in an  aggregate  amount  not to exceed  2,600,000  shares  upon
exercise  of  options  or  warrants  that  have  been  approved  by the Board of
Directors,  or any issuance of such  options or warrants,  (iv) shares of Common
Stock issued pursuant to the Company's  current  employee stock purchase plan in
an amount not to exceed  114,000 shares (the  securities  referred to in clauses
(i),  (ii),  (iii)  and  (iv)  being  collectively   referred  to  as  "Excluded
Securities"),  (iv) any  issuance  of  Common  Stock in an  underwritten  public
offering  at a price  per share at least  equal to the  Exercise  Price  then in
effect if the  underwriting  discount does not exceed 7%, or (v) the issuance of
Series B  Preferred  Stock  and  Warrants  (Preferred  Stock)  to the  Purchaser
pursuant to the Purchase Agreement.

     4.12 Notice of Adjustment of Exercise Price. Whenever the Exercise Price is
adjusted as herein provided:

          (i)  the  Company  shall  compute  the  adjusted   Exercise  Price  in
     accordance  with this Section 4 and shall prepare a  certificate  signed by
     the  Company's  independent  accounting  firm,  setting  forth the adjusted
     Exercise  Price and showing in reasonable  detail the facts upon which such
     adjustment is based, and such certificate  shall forthwith be filed at each
     office or agency maintained for such purpose or exercise of Warrants; and

          (ii) a notice  stating that the Exercise  Price has been  adjusted and
     setting forth the adjusted  Exercise  Price shall  forthwith be prepared by
     the Company,  and as soon as practicable after it is prepared,  such notice
     shall be mailed by the  Company at its expense to all Holders at their last
     addresses as they shall appear in the stock register.

     4.13 Other Dilutive Events.  If any event occurs as to which the provisions
of this Section 4 are not strictly applicable or, if strictly applicable,  would
not  fairly and  adequately  protect  the  conversion  rights of the  Holders in
accordance with the essential intent and principles of such provisions, then the
Board of  Directors  shall  make such  adjustments  in the  application  of such
provisions, in accordance with such essential intent and principles, as shall be
reasonably necessary to protect such purchase rights as aforesaid; provided that
no such  adjustment  will increase the Exercise  Price or decrease the number of
shares of Common  Stock  obtainable  as  otherwise  determined  pursuant to this
Section 4.

5.   NO IMPAIRMENT; REGULATORY COMPLIANCE AND COOPERATION; NOTICE OF EXPIRATION

     (a) The Company  shall not by any action,  including,  without  limitation,
amending its charter documents or through any reorganization,  reclassification,
transfer  of  assets,  consolidation,  merger,  dissolution,  issue  or  sale of
securities or any other  similar  voluntary  action,  avoid or seek to avoid the
observance or performance  of any of the terms of this Warrant,  but will at all
times in good  faith  assist in the  carrying  out of all such  terms and in the
taking of all such  actions as may be necessary  or  appropriate  to protect the
rights of the Holder against impairment.  Without limiting the generality of the
foregoing,  the  Company  shall  take all such  action  as may be  necessary  or
appropriate  in order that the Company may validly and legally  issue fully paid
and nonassessable shares of Common Stock upon the exercise of this Warrant, free
and  clear of all  Liens,  and  shall use its best  efforts  to obtain  all such
authorizations,  exemptions or consents from any public  regulatory  body having
jurisdiction  thereof as may be  necessary  to enable the Company to perform its
obligations under this Warrant.

     (b) The Company  shall  deliver to each Holder of Warrants on or before six
months prior to the tenth anniversary of the Original Issue Date, but no earlier
than nine months  prior to the tenth  anniversary  of the  Original  Issue Date,
advance notice of such tenth anniversary and of the anticipated Expiration Date.
If the Company  fails to fulfill in a timely  manner the notice  obligation  set
forth in the prior  sentence,  it shall  provide such notice as soon as possible
thereafter.

6.   RESERVATION  AND  AUTHORIZATION  OF  COMMON  STOCK;  REGISTRATION  WITH  OR
     APPROVAL OF ANY GOVERNMENTAL AUTHORITY

     From and after the  Original  Issue Date,  the  Company  shall at all times
reserve and keep  available  for issuance upon the exercise of the Warrants such
number  of its  authorized  but  unissued  shares  of  Common  Stock  as will be
sufficient  to permit the  exercise  in full of all  outstanding  Warrants.  All
shares of Common Stock issuable  pursuant to the terms hereof,  when issued upon
exercise of this  Warrant  with payment  therefor in  accordance  with the terms
hereof,  shall be duly and validly issued and fully paid and nonassessable,  not
subject to  preemptive  rights and shall be free and clear of all Liens.  Before
taking any action that would result in an  adjustment in the number of shares of
Common Stock for which this Warrant is exercisable or in the Exercise Price, the
Company shall obtain all such  authorizations or exemptions thereof, or consents
thereto,  as may be necessary from any public  regulatory  body or bodies having
jurisdiction  over such  action.  If any shares of Common  Stock  required to be
reserved  for  issuance  upon  exercise  of  Warrants  require  registration  or
qualification  with any  governmental  authority  under any federal or state law
(other than under the  Securities Act or any state  securities  law) before such
shares may be so issued,  the Company will in good faith and as expeditiously as
possible and at its expense endeavor to cause such shares to be duly registered.

7.   NOTICE OF CORPORATE ACTIONS; TAKING OF RECORD; TRANSFER BOOKS

     7.1 Notices of Corporate Actions.

     In case:

     (a) the Company  shall take an action or an event shall  occur,  that would
require an Exercise Price adjustment pursuant to Section 4; or

     (b) the Company  shall grant to the holders of its Common  Stock  rights or
warrants to subscribe  for or purchase any shares of capital stock of any class;
or

     (c) of any  reclassification  of the Common Stock (other than a subdivision
or  combination  of  the  outstanding   shares  of  Common  Stock),  or  of  any
consolidation,  merger or share exchange to which the Company is a party and for
which approval of any stockholders of the Company is required, or of the sale or
transfer of all or substantially all of the assets of the Company; or

     (d) of the voluntary or involuntary dissolution,  liquidation or winding up
of the Company; or

     (e) the Company or any Subsidiary  shall commence a tender offer for all or
a portion of the  outstanding  shares of Common  Stock (or shall  amend any such
tender  offer to change the maximum  number of shares being sought or the amount
or type of consideration being offered therefor);

then the Company shall cause to be filed at each office or agency maintained for
such  purpose,  and shall cause to be mailed to all Holders of Warrants at their
last  addresses  as they shall  appear in the stock  register,  at least 30 days
prior  to the  applicable  record,  effective  or  expiration  date  hereinafter
specified,  a notice  stating  (x) the date on which a record is to be taken for
the purpose of such  dividend,  distribution  or granting of rights or warrants,
or, if a record is not to be taken,  the date as of which the  holders of Common
Stock of record who will be entitled to such dividend,  distribution,  rights or
warrants  are to be  determined,  (y) the date on which  such  reclassification,
consolidation,  merger, share exchange, sale, transfer, dissolution, liquidation
or winding up is  expected to become  effective,  and the date as of which it is
expected  that  holders of Common  Stock of record shall be entitled to exchange
their shares of Common Stock for securities,  cash or other property deliverable
upon  such  reclassification,   consolidation,  merger,  share  exchange,  sale,
transfer, dissolution,  liquidation or winding up, or (z) the date on which such
tender  offer  commenced,  the date on which such tender  offer is  scheduled to
expire unless extended,  the consideration  offered and the other material terms
thereof (or the material terms of the amendment thereto). Such notice shall also
set forth such facts with respect  thereto as shall be  reasonably  necessary to
indicate the effect of such action on the Exercise Price and the number and kind
or class of shares or other securities or property which shall be deliverable or
purchasable  upon the occurrence of such action or deliverable  upon exercise of
the Warrants. Neither the failure to give any such notice nor any defect therein
shall  affect the  legality or validity of any action  described  in clauses (a)
through (e) of this Section 7.1.

     7.2 Taking of Record.  In the case of all dividends or other  distributions
by the  Company to the  holders of its  Common  Stock with  respect to which any
provision  of any  Section  hereof  refers  to the  taking  of a record  of such
holders,  the  Company  will in each such case take such a record  and will take
such record as of the close of business on a Business Day.

     7.3 Closing of Transfer  Books.  The Company shall not at any time,  except
upon  dissolution,  liquidation  or winding up of the  Company,  close its stock
transfer  books or  Warrant  transfer  books so as to  result in  preventing  or
delaying the exercise or transfer of any Warrant.

8.   TRANSFER RESTRICTIONS

     The  Holder,  by  acceptance  of this  Warrant,  agrees  to be bound by the
provisions of this Section 8.

     8.1  Restrictions  on  Transfers.  Neither  this  Warrant nor any shares of
Restricted  Common Stock issued upon the exercise  hereof shall be  transferred,
sold,  assigned,  exchanged,   mortgaged,  pledged,  hypothecated  or  otherwise
disposed  of or  encumbered  except in  compliance  with the  provisions  of the
Securities  Act, the rules and  regulations  thereunder  and this Warrant.  Each
certificate,  if any,  evidencing such shares of Restricted  Common Stock issued
upon any such Transfer, other than in a public offering pursuant to an effective
registration  statement,  shall bear the restrictive legend set forth in Section
8.2(a),  and each Warrant issued upon such Transfer  shall bear the  restrictive
legend set forth in Section 8.2(b),  unless the Company  determines that, or the
Holder  delivers to the Company an Opinion of Counsel to the effect  that,  such
legend is not required for the purposes of compliance  with the Securities  Act.
Holders of the  Warrants or the  Restricted  Common  Stock,  as the case may be,
shall not be entitled to Transfer such Warrants or such Restricted  Common Stock
except in accordance with this Section 8.1.

     8.2 Restrictive Legends.

     (a) Except as otherwise  provided in this Section 8, each  certificate  for
Warrant  Stock  initially  issued upon the  exercise of this  Warrant,  and each
certificate  for Warrant Stock issued to any  subsequent  transferee of any such
certificate,   shall  be  stamped  or  otherwise  imprinted  with  a  legend  in
substantially the following form:

         "THE SHARES  REPRESENTED BY THIS  CERTIFICATE  HAVE NOT BEEN REGISTERED
         UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"),  OR ANY STATE
         SECURITIES LAW. THE SHARES  REPRESENTED BY THIS  CERTIFICATE MAY NOT BE
         TRANSFERRED,    SOLD,   ASSIGNED,   EXCHANGED,    MORTGAGED,   PLEDGED,
         HYPOTHECATED OF OTHERWISE  DISPOSED OF OR ENCUMBERED WITHOUT COMPLIANCE
         WITH THE PROVISIONS OF, AND ARE OTHERWISE  RESTRICTED BY THE PROVISIONS
         OF, THE ACT AND THE RULES AND REGULATIONS THEREUNDER."

     (b) Except as otherwise  provided in this Section 8, each Warrant  shall be
stamped or otherwise  imprinted  with a legend in  substantially  the  following
form:

         "NEITHER THIS WARRANT NOR ANY OF THE SECURITIES  ISSUABLE UPON EXERCISE
         HEREOF  HAVE BEEN  REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933,  AS
         AMENDED  (THE  "ACT"),   OR  ANY  STATE  SECURITIES  LAW.  THE  WARRANT
         REPRESENTED  BY THIS  CERTIFICATE  AND THE STOCK ISSUABLE UPON EXERCISE
         HEREOF MAY NOT BE TRANSFERRED,  SOLD, ASSIGNED,  EXCHANGED,  MORTGAGED,
         PLEDGED,  HYPOTHECATED OF OTHERWISE  DISPOSED OF OR ENCUMBERED  WITHOUT
         COMPLIANCE WITH THE PROVISIONS OF, AND ARE OTHERWISE  RESTRICTED BY THE
         PROVISIONS OF, THE ACT, THE RULES AND  REGULATIONS  THEREUNDER AND THIS
         WARRANT."

     8.3  Termination  of  Securities  Law  Restrictions.   Notwithstanding  the
foregoing  provisions of this Section 8, the restrictions imposed by Section 8.1
upon the transferability of the Warrants and the Restricted Common Stock and the
legend  requirements  of  Section  8.2(a)  and  (b)  shall  terminate  as to any
particular  Warrant or shares of Restricted  Common Stock when the Company shall
have received  from the Holder  thereof an Opinion of Counsel to the effect that
such legend is not required in order to ensure  compliance  with the  Securities
Act. Whenever the restrictions imposed by Section 8.1 shall terminate as to this
Warrant,  as herein  above  provided,  the Holder  hereof  shall be  entitled to
receive from the Company,  at the expense of the Company,  a new Warrant with no
restrictive  legend,  and  none of the  Warrants  issued  upon  registration  of
transfer,  division or combination of, or in  substitution  for, such Warrant or
Warrants shall have any similar  restrictive  legend endorsed thereon.  Whenever
the  restrictions  imposed by this  Section  shall  terminate as to any share of
Restricted  Common Stock, as herein above provided,  the Holder thereof shall be
entitled  to  receive  from  the  Company,  at  the  Company's  expense,  a  new
certificate  representing  such Common Stock not bearing the restrictive  legend
set forth in Section 8.2(a).

9.   LOSS OR MUTILATION

     Upon  receipt  by the  Company  from  any  Holder  of  evidence  reasonably
satisfactory  to it of the  ownership  of and the loss,  theft,  destruction  or
mutilation of this Warrant and an indemnity  reasonably  satisfactory  to it (it
being understood that the written  indemnification  agreement of or affidavit of
loss of the Holder shall be a sufficient  indemnity) and, in case of mutilation,
upon surrender and cancellation  hereof, the Company will execute and deliver in
lieu hereof a new Warrant of like tenor to such Holder; provided, however, that,
in the case of  mutilation,  no  indemnity  shall be required if this Warrant in
identifiable form is surrendered to the Company for cancellation.

10.  OFFICE OF THE COMPANY

     As  long as any of the  Warrants  remain  outstanding,  the  Company  shall
maintain an office or agency,  which may be the principal  executive  offices of
the Company (the "Designated  Office"),  where the Warrants may be presented for
exercise,  registration of transfer, division or combination as provided in this
Warrant.  Such Designated Office shall initially be the office of the Company at
9933 Woods  Drive,  Skokie,  Illinois  60077.  The Company may from time to time
change  the  Designated  Office to  another  office of the  Company or its agent
within the United States by notice given to all registered  Holders at least ten
(10) Business Days prior to the effective date of such change.

11.  FINANCIAL AND BUSINESS INFORMATION

     If at any time prior to the Expiration Date, the Company is not required to
file reports  under  Section 13 or 15(d) of the Exchange  Act, the Company shall
furnish to Holders of Warrants the following:

          (a) Quarterly  Reports.  As soon as  available,  but not later than 45
     days after the end of each quarterly  accounting period, (A) a consolidated
     balance sheet of the Company as of the end of such period and  consolidated
     statements of income,  cash flows and changes in  stockholders'  equity for
     such quarterly  accounting  period and for the period commencing at the end
     of the previous fiscal year and ending with the end of such period, setting
     forth in each case in comparative  form the  corresponding  figures for the
     corresponding  period  of  the  preceding  fiscal  year,  all  prepared  in
     accordance  with  generally  accepted  accounting  principles  consistently
     applied, subject to normal year-end adjustments and the absence of footnote
     disclosure,  and (B) a report by management of the Company of the operating
     and  financial  highlights  of the  Company and its  Subsidiaries  for such
     period,  which shall  include an analysis of the  operations of the Company
     and its Subsidiaries for such period.

          (b) Annual Reports.  As soon as available,  but not later than 90 days
     after the end of each  fiscal  year of the  Company,  audited  consolidated
     financial  statements  of the Company,  which shall  include  statements of
     income, cash flows and changes in stockholders' equity for such fiscal year
     and a balance sheet as of the last day thereof, each prepared in accordance
     with generally accepted accounting  principles,  consistently  applied, and
     accompanied by the report of a "Big 5" firm of independent certified public
     accountants   selected   by  the   Company's   Board  of   Directors   (the
     "Accountants"). The Company and its Subsidiaries shall maintain a system of
     accounting  sufficient  to enable  its  Accountants  to render  the  report
     referred to in this Section 11(b).

          (c)  Miscellaneous.  Promptly  upon  becoming  available,  each of the
     following:

               (i) notification in writing of the existence of any default under
          any material  agreement or  instrument  to which the Company or any of
          its Subsidiaries is a party or by which any of their assets are bound;

               (ii)  upon  request,  copies  of  all  reports  prepared  for  or
          delivered to the management of the Company or its  Subsidiaries by its
          accountants; and

               (iii) upon request,  any other routinely  collected  financial or
          other  information  available  to  management  of the  Company  or its
          Subsidiaries  (including,  without  limitation,   routinely  collected
          statistical data).

     The Company shall comply with any written  request from any Holder that the
Company not provide such Holder with any of the  foregoing  information  for any
period of time.

12.  DILUTION FEE

     In the event any  dividends  are declared with respect to the Common Stock,
as of the record date  established  by the Board of Directors  the Company shall
pay the Holder of this Warrant as a dilution fee (the "Dilution  Fee") an amount
(whether in the form of cash,  securities or other property) equal to the amount
(and in the form) of the dividends that such Holder would have received had this
Warrant been  exercised  for purchase of Common Stock  immediately  prior to the
record date of such  dividend,  such  Dilution  Fee to be payable on the payment
date of the dividend  established  by the Board of Directors  (the "Dilution Fee
Payment  Date").  The record date for any such  Dilution Fee shall be the record
date for the applicable dividend,  and any such Dilution Fee shall be payable to
the persons in whose name this Warrant is registered at the close of business on
the applicable record date.

13.  MISCELLANEOUS

     13.1  Nonwaiver.  No course of dealing or any delay or failure to  exercise
any right  hereunder on the part of the Company or the Holder shall operate as a
waiver of such right or otherwise  prejudice  the rights,  powers or remedies of
such person.

     13.2 Notice Generally.  Any notice,  demand,  request,  consent,  approval,
declaration,  delivery or  communication  hereunder  to be made  pursuant to the
provisions of this Warrant shall be sufficiently given or made if in writing and
either delivered in person with receipt acknowledged or by reputable air courier
service with tracking capability and charges prepaid or by facsimile,  addressed
as follows:

               (a) if to any Holder of this  Warrant or of Warrant  Stock issued
          upon the exercise hereof,  at its last known address  appearing on the
          books of the Company maintained for such purpose;

               (b) if to the Company, at the Designated Office;

or at such  other  address  as may be  substituted  by  notice  given as  herein
provided.  The giving of any notice required  hereunder may be waived in writing
by the party  entitled to receive such notice.  Every notice,  demand,  request,
consent, approval, declaration,  delivery or other communication hereunder shall
be  deemed to have  been  duly  given or served on the date on which  personally
delivered, with receipt acknowledged,  or three (3) Business Days after the same
shall have been  deposited in the United  States  mail,  or one (1) Business Day
after the same  shall have been sent by  Federal  Express or another  recognized
overnight courier service.

     13.3 Indemnification.  If the Company fails to make, when due, any payments
provided for in this  Warrant,  the Company  shall pay to the Holder  hereof (a)
interest  at the Agreed Rate on any amounts due and owing to such Holder and (b)
such  further  amounts as shall be  sufficient  to cover any costs and  expenses
including,  but not limited to, reasonable attorneys' fees and expenses incurred
by such  Holder in  collecting  any  amounts due  hereunder.  The Company  shall
indemnify,  save and hold  harmless  the Holder  hereof  and the  Holders of any
Warrant  Stock  issued  upon the  exercise  hereof  from and against any and all
liability,  loss, cost, damage,  reasonable attorneys' and accountants' fees and
expenses,   court  costs  and  all  other  out-of-pocket  expenses  incurred  in
connection  with or arising  from any default  hereunder  by the  Company.  This
indemnification  provision  shall be in addition to the rights of such Holder or
Holders to bring an action  against the Company for breach of contract  based on
such default hereunder.

     13.4  Limitation  of  Liability.  No  provision  hereof,  in the absence of
affirmative  action by the Holder to  purchase  shares of Common  Stock,  and no
enumeration herein of the rights or privileges of the Holder hereof,  shall give
rise to any  liability of such Holder to pay the Exercise  Price for any Warrant
Stock other than  pursuant to an exercise of this Warrant or any  liability as a
stockholder of the Company, whether such liability is asserted by the Company or
by creditors of the Company.

     13.5 Remedies. Each Holder of Warrants and/or Warrant Stock, in addition to
being  entitled to exercise  its rights  granted by law,  including  recovery of
damages,  shall be entitled to specific performance of its rights provided under
this Warrant.  The Company  agrees that  monetary  damages would not be adequate
compensation for any loss incurred by reason of a breach by it of the provisions
of this Warrant and hereby  agrees,  in an action for specific  performance,  to
waive the defense that a remedy at law would be adequate.

     13.6 Successors and Assigns. Subject to the provisions of Sections 3.1, 8.1
and 8.2, this Warrant and the rights evidenced hereby shall inure to the benefit
of  and be  binding  upon  the  successors  of the  Company  and  the  permitted
successors and assigns of the Holder hereof.  The provisions of this Warrant are
intended to be for the benefit of all Holders  from time to time of this Warrant
and to the extent applicable, all Holders of shares of Warrant Stock issued upon
the exercise  hereof  (including  transferees),  and shall be enforceable by any
such Holder.

     13.7  Amendment.  This  Warrant and all other  Warrants  may be modified or
amended or the provisions  hereof waived with the written consent of the Company
and the Majority Warrant Holders,  provided that no such Warrant may be modified
or amended to reduce the number of shares of Common Stock for which such Warrant
is  exercisable  or to increase  the price at which such shares may be purchased
upon  exercise  of such  Warrant  (before  giving  effect to any  adjustment  as
provided therein) without the written consent of the Holder thereof.

     13.8 Severability.  Wherever possible, each provision of this Warrant shall
be interpreted in such manner as to be effective and valid under applicable law,
but if any  provision of this Warrant  shall be  prohibited  by or invalid under
applicable  law,  such  provision  shall be  ineffective  to the  extent of such
prohibition or invalidity,  without invalidating the remainder of such provision
or the remaining provisions of this Warrant.

     13.9 Headings. The headings used in this Warrant are for the convenience of
reference only and shall not, for any purpose, be deemed a part of this Warrant.

     13.10  GOVERNING  LAW;  JURISDICTION.  (a) IN ALL  RESPECTS,  INCLUDING ALL
MATTERS  OF  CONSTRUCTION,  VALIDITY  AND  PERFORMANCE,  THIS  WARRANT  AND  THE
OBLIGATIONS  ARISING  HEREUNDER SHALL BE GOVERNED BY, AND CONSTRUED AND ENFORCED
IN ACCORDANCE  WITH,  THE LAWS OF THE STATE OF NEW YORK,  EXCEPT WITH RESPECT TO
THE VALIDITY OF THIS WARRANT, THE ISSUANCE OF WARRANT STOCK UPON EXERCISE HEREOF
AND THE  RIGHTS AND  DUTIES OF THE  COMPANY  WITH  RESPECT  TO  REGISTRATION  OF
TRANSFER, WHICH SHALL BE GOVERNED BY THE LAWS OF THE STATE OF DELAWARE.

     (b) ANY LEGAL  ACTION OR  PROCEEDING  WITH  RESPECT TO THIS  WARRANT MAY BE
BROUGHT  IN THE  COURTS  OF THE  STATE OF NEW YORK OR OF THE  UNITED  STATES  OF
AMERICA FOR THE SOUTHERN  DISTRICT OF NEW YORK AND, BY EXECUTION AND DELIVERY OF
THIS  WARRANT,  THE  COMPANY  HEREBY  ACCEPTS  FOR  ITSELF AND IN RESPECT OF ITS
PROPERTY,  GENERALLY  AND  UNCONDITIONALLY,  THE  JURISDICTION  OF THE AFORESAID
COURTS. THE COMPANY FURTHER  IRREVOCABLY  CONSENTS TO THE SERVICE OF PROCESS OUT
OF ANY OF THE  AFOREMENTIONED  COURTS IN ANY ACTION OR PROCEEDING BY THE MAILING
OF COPIES  THEREOF BY  REGISTERED OR CERTIFIED  MAIL,  POSTAGE  PREPAID,  TO THE
COMPANY AT ITS ADDRESS PROVIDED PURSUANT TO SECTION 13.2, SUCH SERVICE TO BECOME
EFFECTIVE  SEVEN DAYS AFTER SUCH MAILING.  NOTHING HEREIN SHALL AFFECT THE RIGHT
OF THE HOLDER OF THIS WARRANT TO SERVE  PROCESS IN ANY OF THE MATTERS  PERMITTED
BY LAW OR TO COMMENCE LEGAL PROCEEDINGS OR OTHERWISE PROCEED AGAINST THE COMPANY
IN ANY OTHER  JURISDICTION.  THE COMPANY HEREBY IRREVOCABLY WAIVES ANY OBJECTION
WHICH  IT MAY  NOW OR  HEREAFTER  HAVE  TO THE  LAYING  OF  VENUE  OF ANY OF THE
AFORESAID  ACTIONS OR  PROCEEDINGS  ARISING  OUT OF OR IN  CONNECTION  WITH THIS
WARRANT BROUGHT IN THE COURTS  REFERRED TO ABOVE AND HEREBY FURTHER  IRREVOCABLY
WAIVES AND  AGREES NOT TO PLEAD OR CLAIM IN ANY SUCH COURT THAT ANY SUCH  ACTION
OR  PROCEEDING  BROUGHT  IN ANY SUCH COURT HAS BEEN  BROUGHT IN AN  INCONVENIENT
FORUM.

     (c) THE COMPANY  HEREBY  WAIVES ANY RIGHT TO TRIAL BY JURY IN ANY ACTION OR
PROCEEDING ARISING UNDER OR WITH RESPECT HERETO.

<PAGE>



     IN WITNESS WHEREOF, the Company has caused this Warrant to be duly executed
and its corporate  seal to be impressed  hereon and attested by its Secretary or
an Assistant Secretary.

                                          PEAPOD, INC.


                                          By:_________________________________
                                             Name:
                                             Title:

Attest:


By:_____________________________
   Name:
   Title:


<PAGE>





                                     ANNEX A

                                SUBSCRIPTION FORM

                 [To be executed only upon exercise of Warrant]

     The undersigned Holder of this Warrant  irrevocably  exercises this Warrant
for the  purchase of ______  shares  Common  Stock of Peapod,  Inc. and herewith
makes  payment  of the  Warrant  Price  as  follows  (check  one or  more of the
following):

     o    by  delivery  herewith of a  certified  or official  bank check in the
          amount of such Warrant Price payable to the order of the Company;

     o    hereby instructs the Company to withhold a number of shares of Warrant
          Stock then  issuable  upon  exercise of this Warrant with an aggregate
          Fair Value equal to such Warrant Price;

     o    herewith  surrenders to the Company shares of Common Stock  previously
          acquired  by the Holder  with an  aggregate  Fair Value  equal to such
          Warrant Price;

     o    herewith  surrenders  to the  Company  dividends  due and owing by the
          Company to the Holder equal to such Warrant Price; or

     o    by providing to the Company  goods or services with a fair value equal
          to such Warrant Price;

all at the price and on the terms and  conditions  specified in this Warrant and
requests that  certificates for the shares of Common Stock hereby purchased (and
any securities or other  property  issuable upon such exercise) be issued in the
name    of    and    delivered    to    ______________    whose    address    is
_________________________________  and, if such shares of Common Stock shall not
include all of the shares of Common Stock  issuable as provided in this Warrant,
that a new  Warrant  of like  tenor and date for the  balance  of the  shares of
Common Stock issuable hereunder be delivered to the undersigned.


                                            ____________________________________
                                            (Name of Registered Owner)

                                            ____________________________________
                                            (Signature of Registered Owner)

                                            ____________________________________
                                            (Street Address)

                                            ____________________________________
                                            (City)    (State)    (Zip Code)


NOTICE:  The signature on this  subscription  must  correspond  with the name as
written  upon the  face of the  within  Warrant  in  every  particular,  without
alteration or enlargement or any change whatsoever.


<PAGE>


                                     ANNEX B

                                 ASSIGNMENT FORM


     FOR VALUE RECEIVED the undersigned  registered owner of this Warrant hereby
sells,  assigns and transfers unto the assignee named below all of the rights of
the  undersigned  under this  Warrant,  with  respect to the number of shares of
Common Stock set forth below:

                                                                No. of Shares of
Name and Address of Assignee                                    Common Stock
----------------------------                                    ----------------




and  does  hereby  irrevocably  constitute  and  appoint   _____________________
attorney-in-fact  to  register  such  transfer  onto the books of  Peapod,  Inc.
maintained for the purpose, with full power of substitution in the premises.

Dated: _____________                        Print Name: ________________________

                                            Signature: _________________________

                                            Witness: ___________________________



NOTICE:  The  signature  on this  assignment  must  correspond  with the name as
written  upon the  face of the  within  Warrant  in  every  particular,  without
alteration or enlargement or any change whatsoever.