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                                                                   Exhibit 10.28



                              NONCOMPETE AGREEMENT

               By and between EL SITIO, hereinafter "El Sitio", domiciled at
______________, ___________________, ___________, herein represented by
_________, in his capacity as __________, party of the first part, and
______________, hereinafter the "EMPLOYEE", party of the second part, it is
hereby agreed to execute this Agreement according to the following terms and
conditions:

FIRST CLAUSE.

               For purposes of this Agreement, the following expressions will
have the following meanings:

               THE "GROUP" will mean EL SITIO, INC (a British Virgin Islands
international business company) and the Group Companies.

               THE "GROUP COMPANIES" will mean any legal person which directly
or indirectly controls, or is subject to the common control of, or is controlled
by, EL SITIO, INC. As used in this definition, "control" (including, with its
correlative meanings, "controlled by" and "under the common control of") will
mean the direct or indirect possession of the power of forming the social will
and directing and instructing the direction of the administration or policies,
be it through the ownership of securities or other participation, whether
contractual or otherwise.

SECOND CLAUSE.

               2.1 The EMPLOYEE hereby undertakes that, neither directly nor
indirectly during his or her Employment nor during the twelve months following
the termination of the relationship, without the prior written consent of El
Sitio's Board of Directors (such consent may not be unreasonably denied), be it
personally or through its EMPLOYEES or agents or by any other manner and be it
in its name or in the name of any other person, firm, company or other
organization:

               a)     will he or she be employed or engaged or in any other
                      manner interested in the business of developing, selling,
                      supplying, or otherwise operating in competition with El
                      Sitio, be it as EMPLOYEE or occupied or in other manner
                      interested in the business to develop, including any
                      activity related to future projects and/or activities
                      developed and/or programmed by El Sitio and known by the
                      EMPLOYEE;

               b)     will he or she require, offer and/or request business from
                      any Client, Supplier and/or Partner of El Sitio if such
                      requirement, offer or request is made with respect to the
                      products or services that constitute El Sitio's
                      activities;
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               c)     will he or she require or make required or induce any
                      EMPLOYEE from El Sitio to terminate his or her employment
                      or the provision of services to El Sitio, whether such
                      person hereby breaches a contract or not;

               d)     will he or she employ or in any other manner engage any
                      EMPLOYEE from El Sitio in the business of developing,
                      selling, supplying or in any other manner engaging in the
                      operation of the products and services that constitute El
                      Sitio's activities;

               2.2 Clause 2.1 will also apply to each Group Company, to which
respect the EMPLOYEE, during his or her performance for El Sitio, or in view of
having rendered services to, or having been appointed in such Group Company:

               (a)    would have known about its commercial secrets or
                      Confidential Information; or

               (b)    had personal treatment with his or her Clients, or

               (c)    directly or indirectly supervised those EMPLOYEES who had
                      personal contact with his or her Clients, but in a way
                      that any reference to El Sitio in Clause 2.1. to these
                      effects is considered as referred to the Group Companies.
                      The obligations assumed by the EMPLOYEE according to
                      Clause 2.2 will constitute, with respect to each of the
                      said Group Companies, a separate and different commitment,
                      as well as the validity and applicability of the
                      commitments in favor of El Sitio or any other Group
                      Company.

               2.3 The EMPLOYEE shall at any time and with respect to El Sitio
abstain from:

               (a)    during his or her Employment or following the Date of
                      Termination, performing any commerce or business or
                      associating with any person, firm or company involved in
                      any commerce or business using the name of El Sitio or of
                      any other Group Company;

               (b)    following termination of the Employment, in the course of
                      any commerce or business, invoking, declaring or in any
                      other manner indicating the existence of a real connection
                      with El Sitio or with any Group Company, or with the
                      purpose of effecting or retaining any business, invoking,
                      declaring or in any other manner indicating the existence
                      of a prior connection with El Sitio or any Group Company
                      in detriment thereof.

               2.4 Clauses 2.1 to 2.3 will be applicable irrespective of the
manner in which the Employment is concluded, be it or not that such termination
is related to or results from a non-compliance with this Agreement by the
EMPLOYEE or El Sitio.
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               2.5 As restrictions to this Clause 2 (on which the EMPLOYEE has
had the opportunity to get advice, which is herein declared) are considered by
the Parties as reasonable in all circumstances, it is hereby agreed that if any
of such restrictions per se, or all of them as a whole, are considered as going
beyond any reasonable circumstances for the protection of legitimate interests
of El Sitio or of any Group Company, but are considered as reasonable if part or
parts of their expressions are removed, the restriction or restrictions in
question will be applied with such removal(s) if necessary to make them valid
and applicable.

THIRD CLAUSE:  RESPONSIBILITY.

               In case the EMPLOYEE does not comply, whether acting and/or
omitting to act, with any of the obligations assumed in this Agreement, he will
be responsible for all damages his acting and/or omitting to act may cause to El
Sitio and/or to any of the Group Companies, irrespective of the application of
any other penalty agreed by the Parties.

FOURTH CLAUSE:  INTERPRETATION.

               Any reference to El Sitio in all Clauses of this Agreement will
be applied to EL SITIO INC. and to the other Group Companies.

FIFTH CLAUSE: PRIOR AGREEMENTS.

               This Agreement will substitute any prior agreement or commitment,
be it written, oral or implied, related to the EMPLOYEE's non-compete
obligation.

SIXTH CLAUSE: DOMICILES.

               6.1. The Parties hereby fix their domiciles: El Sitio at the
place mentioned in the heading of these presents and the EMPLOYEE at the place
indicated at the end, where all judicial and extrajudicial citations and/or
notifications served by each other will be valid.

               6.2. The Parties undertake to serve notice of any eventual change
of domicile. Notifications served to the domiciles by choice fixed in these
presents will remain valid and produce all effects until any change is notified.

               In view of the provisions set forth in this Agreement, the
Parties do hereby undertake to comply with the commitments assumed in good faith
and loyalty by signing two (2) counterparts hereof of the same document and to
only one effect, in __________.


__________________
By El Sitio
Name: ____________
Capacity:

EMPLOYEE
Name: