<PAGE>

                                                                   EXHIBIT 10.05

                             ALLADVANTAGE.COM INC.

                       2000 EMPLOYEE STOCK PURCHASE PLAN

                         As Adopted February 23, 2000


     1.   Establishment of Plan.  AllAdvantage.com Inc. (the "Company") proposes
to grant options for purchase of the Company's Common Stock to eligible
employees of the Company and its Participating Subsidiaries (as hereinafter
defined) pursuant to this Employee Stock Purchase Plan (this "Plan"). For
purposes of this Plan, "Parent Corporation" and "Subsidiary" shall have the same
meanings as "parent corporation" and "subsidiary corporation" in Sections 424(e)
and 424(f), respectively, of the Internal Revenue Code of 1986, as amended (the
"Code"). "Participating Subsidiaries" are Parent Corporations or Subsidiaries
that the Board of Directors of the Company (the "Board") designates from time to
time as corporations that shall participate in this Plan. The Company intends
this Plan to qualify as an "employee stock purchase plan" under Section 423 of
the Code (including any amendments to or replacements of such Section), and this
Plan shall be so construed. Any term not expressly defined in this Plan but
defined for purposes of Section 423 of the Code shall have the same definition
herein. A total of 600,000 shares of the Company's Common Stock is reserved for
issuance under this Plan. In addition, on each January 1, the aggregate number
of shares of the Company's Common Stock reserved for issuance under the Plan
shall be increased automatically by a number of shares equal to 1% of the total
number of outstanding shares of the Company Common Stock on the immediately
preceding December 31; provided, that the Board or the Committee may in its sole
                       --------
discretion reduce the amount of the increase in any particular year; and,
provided further, that the aggregate number of shares issued over the term of
----------------
this Plan shall not exceed 6,000,000 shares.  Such number shall be subject to
adjustments effected in accordance with Section 14 of this Plan.

     2.   Purpose.  The purpose of this Plan is to provide eligible employees of
the Company and Participating Subsidiaries with a convenient means of acquiring
an equity interest in the Company through payroll deductions, to enhance such
employees' sense of participation in the affairs of the Company and
Participating Subsidiaries, and to provide an incentive for continued
employment.

     3.   Administration.  This Plan shall be administered by the Compensation
Committee of the Board (the "Committee").  Subject to the provisions of this
Plan and the limitations of Section 423 of the Code or any successor provision
in the Code, all questions of interpretation or application of this Plan shall
be determined by the Committee and its decisions shall be final and binding upon
all participants.  Members of the Committee shall receive no compensation for
their services in connection with the administration of this Plan, other than
standard fees as established from time to time by the Board for services
rendered by Board members serving on Board committees.  All expenses incurred in
connection with the administration of this Plan shall be paid by the Company.

     4.   Eligibility.  Any employee of the Company or the Participating
Subsidiaries is eligible to participate in an Offering Period (as hereinafter
defined) under this Plan except the following:

          (a) employees who are not employed by the Company or a Participating
Subsidiary prior to the beginning of such Offering Period or prior to such other
time period as specified by the Committee, except that employees who are
employed on the Effective Date of the Registration Statement filed by the
Company with the Securities and Exchange Commission ("SEC") under the Securities
Act of 1933, as amended (the "Securities Act") registering the initial public
offering of the Company's Common Stock shall be eligible to participate in the
first Offering Period under the Plan;

          (b)  employees who are customarily employed for twenty (20) hours or
less per week;

          (c)  employees who are customarily employed for five (5) months or
less in a calendar year;

          (d) employees who, together with any other person whose stock would be
attributed to such employee pursuant to Section 424(d) of the Code, own stock or
hold options to purchase stock possessing five
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

percent (5%) or more of the total combined voting power or value of all classes
of stock of the Company or any of its Participating Subsidiaries or who, as a
result of being granted an option under this Plan with respect to such Offering
Period, would own stock or hold options to purchase stock possessing five
percent (5%) or more of the total combined voting power or value of all classes
of stock of the Company or any of its Participating Subsidiaries; and

          (e)  individuals who provide services to the Company or any of its
Participating Subsidiaries as independent contractors who are reclassified as
common law employees for any reason except for federal income and employment tax
                                    ------ ---
purposes.

     5.   Offering Dates.  The offering periods of this Plan (each, an "Offering
Period") shall be of twenty-four (24) months duration commencing on February 1
and August 1 of each year and ending on January 31 and July 31 of each year;
provided, however, that the first such Offering Period shall commence on the
-----------------
first business day on which price quotations for the Company's Common Stock are
available on the Nasdaq National Market (the "First Offering Date") and shall
end on January 31, 2002.  Except for the first Offering Period, each Offering
Period shall consist of four (4) six month purchase periods (individually, a
"Purchase Period") during which payroll deductions of the participants are
accumulated under this Plan.  The first Offering Period shall consist of no more
than five and no fewer than three Purchase Periods, any of which may be greater
or less than six months as determined by the Committee.  The first business day
of each Offering Period is referred to as the "Offering Date".  The last
business day of each Purchase Period is referred to as the "Purchase Date".  The
Committee shall have the power to change the Offering Dates, the Purchase Dates
and the duration of Offering Periods or Purchase Periods without stockholder
approval if such change is announced prior to the relevant Offering Period or
prior to such other time period as specified by the Committee.

     6.   Participation in this Plan.  Eligible employees may become
participants in an Offering Period under this Plan on the first Offering Date
after satisfying the eligibility requirements by delivering a subscription
agreement to the Company prior to such Offering Date, or such other time period
as specified by the Committee.  Notwithstanding the foregoing, the Committee may
set a later time for filing the subscription agreement authorizing payroll
deductions for all eligible employees with respect to a given Offering Period.
An eligible employee who does not deliver a subscription agreement to the
Company by such date after becoming eligible to participate in such Offering
Period shall not participate in that Offering Period or any subsequent Offering
Period unless such employee enrolls in this Plan by filing a subscription
agreement with the Company prior to such Offering Date, or such other time
period as specified by the Committee.  Once an employee becomes a participant in
an Offering Period, such employee will automatically participate in the Offering
Period commencing immediately following the last day of the prior Offering
Period unless the employee withdraws or is deemed to withdraw from this Plan or
terminates further participation in the Offering Period as set forth in Section
11 below.  Such participant is not required to file any additional subscription
agreement in order to continue participation in this Plan.

     7.   Grant of Option on Enrollment.  Enrollment by an eligible employee in
this Plan with respect to an Offering Period will constitute the grant (as of
the Offering Date) by the Company to such employee of an option to purchase on
the Purchase Date up to that number of shares of Common Stock of the Company
determined by dividing (a) the amount accumulated in such employee's payroll
deduction account during such Purchase Period by (b) the lower of (i) eighty-
five percent (85%) of the fair market value of a share of the Company's Common
Stock on the Offering Date (but in no event less than the par value of a share
of the Company's Common Stock), or (ii) eighty-five percent (85%) of the fair
market value of a share of the Company's Common Stock on the Purchase Date (but
in no event less than the par value of a share of the Company's Common Stock),
provided, however, that the number of shares of the Company's Common Stock
-----------------
subject to any option granted pursuant to this Plan shall not exceed the lesser
of (x) the maximum number of shares set by the Committee pursuant to Section
10(c) below with respect to the applicable Purchase Date, or (y) the maximum
number of shares which may be purchased pursuant to Section 10(b) below with
respect to the applicable Purchase Date.  The fair market value of a share of
the Company's Common Stock shall be determined as provided in Section 8 below.

     8.   Purchase Price.  The purchase price per share at which a share of
Common Stock will be sold in any Offering Period shall be eighty-five percent
(85%) of the lesser of:

                                       2
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

          (a)  The fair market value on the Offering Date; or

          (b)  The fair market value on the Purchase Date.

          For purposes of this Plan, the term "Fair Market Value" means, as of
any date, the value of a share of the Company's Common Stock determined as
follows:

          (a)  if such Common Stock is then quoted on the Nasdaq National
Market, its closing price on the Nasdaq National Market on the date of
determination as reported in The Wall Street Journal;
                             -----------------------

          (b)  if such Common Stock is publicly traded and is then listed on a
national securities exchange, its closing price on the date of determination on
the principal national securities exchange on which the  Common Stock is listed
or admitted to trading as reported in The Wall Street Journal;
                                      -----------------------

          (c)  if such Common Stock is publicly traded but is not quoted on the
Nasdaq National Market nor listed or admitted to trading on a national
securities exchange, the average of the closing bid and asked prices on the date
of determination as reported in The Wall Street Journal; or
                                -----------------------

          (d)  if none of the foregoing is applicable, by the Board in good
faith, which in the case of the First Offering Date will be the price per share
at which shares of the Company's  Common Stock are initially offered for sale to
the public by the Company's underwriters in the initial public offering of the
Company's  Common Stock pursuant to a registration statement filed with the SEC
under the Securities Act.

     9.   Payment Of Purchase Price; Changes In Payroll Deductions; Issuance Of
Shares.

          (a)  The purchase price of the shares is accumulated by regular
payroll deductions made during each Offering Period.  The deductions are made as
a percentage of the participant's compensation in one percent (1%) increments
not less than one percent (1%), nor greater than fifteen percent (15%) or such
lower limit set by the Committee.  Compensation shall mean all W-2 cash
compensation, including, but not limited to, base salary, wages, commissions,
overtime and shift premiums, plus draws against commissions, provided, however,
                                                             --------  -------
that for purposes of determining a participant's compensation, any election by
such participant to reduce his or her regular cash remuneration under Sections
125 or 401(k) of the Code shall be treated as if the participant did not make
such election.  Payroll deductions shall commence on the first payday of the
Offering Period and shall continue to the end of the Offering Period unless
sooner altered or terminated as provided in this Plan.

          (b)  A participant may increase or decrease the rate of payroll
deductions during an Offering Period by filing with the Company a new
authorization for payroll deductions, in which case the new rate shall become
effective for the next payroll period commencing after the Company's receipt of
the authorization and shall continue for the remainder of the Offering Period
unless changed as described below.  Such change in the rate of payroll
deductions may be made at any time during an Offering Period, but not more than
one (1) change may be made effective during any Purchase Period.  A participant
may increase or decrease the rate of payroll deductions for any subsequent
Offering Period by filing with the Company a new authorization for payroll
deductions prior to the beginning of such Offering Period, or such other time
period as specified by the Committee.

          (c)  A participant may reduce his or her payroll deduction percentage
to zero during an Offering Period by filing with the Company a request for
cessation of payroll deductions.  Such reduction shall be effective beginning
with the next payroll period after the Company's receipt of the request and no
further payroll deductions will be made for the duration of the Offering Period.
Payroll deductions credited to the participant's account prior to the effective
date of the request shall be used to purchase shares of Common Stock of the
Company in accordance with Section (e) below.  A participant may not resume
making payroll deductions during the Offering Period in which he or she reduced
his or her payroll deductions to zero.

          (d)  All payroll deductions made for a participant are credited to his
or her account under this Plan and are deposited with the general funds of the
Company.  No interest accrues on the payroll deductions.  All

                                       3
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

payroll deductions received or held by the Company may be used by the Company
for any corporate purpose, and the Company shall not be obligated to segregate
such payroll deductions.

          (e)  On each Purchase Date, so long as this Plan remains in effect and
provided that the participant has not submitted a signed and completed
withdrawal form before that date which notifies the Company that the participant
wishes to withdraw from that Offering Period under this Plan and have all
payroll deductions accumulated in the account maintained on behalf of the
participant as of that date returned to the participant, the Company shall apply
the funds then in the participant's account to the purchase of whole shares of
Common Stock reserved under the option granted to such participant with respect
to the Offering Period to the extent that such option is exercisable on the
Purchase Date.  The purchase price per share shall be as specified in Section 8
of this Plan.  Any cash remaining in a participant's account after such purchase
of shares shall be refunded to such participant in cash, without interest;
provided, however that any amount remaining in such participant's account on a
Purchase Date which is less than the amount necessary to purchase a full share
of Common Stock of the Company shall be carried forward, without interest, into
the next Purchase Period or Offering Period, as the case may be.  In the event
that this Plan has been oversubscribed, all funds not used to purchase shares on
the Purchase Date shall be returned to the participant, without interest.  No
Common Stock shall be purchased on a Purchase Date on behalf of any employee
whose participation in this Plan has terminated prior to such Purchase Date.

          (f)  As promptly as practicable after the Purchase Date, the Company
shall issue shares for the participant's benefit representing the shares
purchased upon exercise of his or her option.

          (g)  During a participant's lifetime, his or her option to purchase
shares hereunder is exercisable only by him or her.  The participant will have
no interest or voting right in shares covered by his or her option until such
option has been exercised.

     10.  Limitations on Shares to be Purchased.

          (a)  No participant shall be entitled to purchase stock under this
Plan at a rate which, when aggregated with his or her rights to purchase stock
under all other employee stock purchase plans of the Company or any Subsidiary,
exceeds $25,000 in fair market value, determined as of the Offering Date (or
such other limit as may be imposed by the Code) for each calendar year in which
the employee participates in this Plan.  The Company shall automatically suspend
the payroll deductions of any participant as necessary to enforce such limit
provided that when the Company automatically resumes such payroll deductions,
the Company must apply the rate in effect immediately prior to such suspension.

          (b)  No more than two hundred percent (200%) of the number of shares
determined by using eighty-five percent (85%) of the fair market value of a
share of the Company's  Common Stock on the Offering Date as the denominator may
be purchased by a participant on any single Purchase Date.

          (c)  No participant shall be entitled to purchase more than the
Maximum Share Amount (as defined below) on any single Purchase Date.  Prior to
the commencement of any Offering Period or prior to such time period as
specified by the Committee, the Committee may, in its sole discretion, set a
maximum number of shares which may be purchased by any employee at any single
Purchase Date (hereinafter the "Maximum Share Amount").  Until otherwise
determined by the Committee, there shall be no Maximum Share Amount.  In no
event shall the Maximum Share Amount exceed the amounts permitted under Section
10(b) above.  If a new Maximum Share Amount is set, then all participants must
be notified of such Maximum Share Amount prior to the commencement of the next
Offering Period.  The Maximum Share Amount shall continue to apply with respect
to all succeeding Purchase Dates and Offering Periods unless revised by the
Committee as set forth above.

          (d)  If the number of shares to be purchased on a Purchase Date by all
employees participating in this Plan exceeds the number of shares then available
for issuance under this Plan, then the Company will make a pro rata allocation
of the remaining shares in as uniform a manner as shall be reasonably
practicable and as the Committee shall determine to be equitable.  In such
event, the Company shall give written notice of such reduction of the number of
shares to be purchased under a participant's option to each participant
affected.

                                       4
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

          (e)  Any payroll deductions accumulated in a participant's account
which are not used to purchase stock due to the limitations in this Section 10
shall be returned to the participant as soon as practicable after the end of the
applicable Purchase Period, without interest.

     11.  Withdrawal.

          (a)  Each participant may withdraw from an Offering Period under this
Plan by signing and delivering to the Company a written notice to that effect on
a form provided for such purpose.  Such withdrawal may be elected at any time
prior to the end of an Offering Period, or such other time period as specified
by the Committee.

          (b)  Upon withdrawal from this Plan, the accumulated payroll
deductions shall be returned to the withdrawn participant, without interest, and
his or her interest in this Plan shall terminate.  In the event a participant
voluntarily elects to withdraw from this Plan, he or she may not resume his or
her participation in this Plan during the same Offering Period, but he or she
may participate in any Offering Period under this Plan which commences on a date
subsequent to such withdrawal by filing a new authorization for payroll
deductions in the same manner as set forth in Section 6 above for initial
participation in this Plan.

          (c)  If the Fair Market Value on the first day of the current Offering
Period in which a participant is enrolled is higher than the Fair Market Value
on the first day of any subsequent Offering Period, the Company will
automatically enroll such participant in the subsequent Offering Period.  Any
funds accumulated in a participant's account prior to the first day of such
subsequent Offering Period will be applied to the purchase of shares on the
Purchase Date immediately prior to the first day of such subsequent Offering
Period, if any.

     12.  Termination of Employment.  Termination of a participant's
employment for any reason, including retirement, death or the failure of a
participant to remain an eligible employee of the Company or of a Participating
Subsidiary, immediately terminates his or her participation in this Plan.  In
such event, the payroll deductions credited to the participant's account will be
returned to him or her or, in the case of his or her death, to his or her legal
representative, without interest.  For purposes of this Section 12, an employee
will not be deemed to have terminated employment or failed to remain in the
continuous employ of the Company or of a Participating Subsidiary in the case of
sick leave, military leave, or any other leave of absence approved by the Board;
provided that such leave is for a period of not more than ninety (90) days or
--------
reemployment upon the expiration of such leave is guaranteed by contract or
statute.

     13.  Return of Payroll Deductions.  In the event a participant's interest
in this Plan is terminated by withdrawal, termination of employment or
otherwise, or in the event this Plan is terminated by the Board, the Company
shall deliver to the participant all payroll deductions credited to such
participant's account.  No interest shall accrue on the payroll deductions of a
participant in this Plan.

     14.  Capital Changes.  Subject to any required action by the stockholders
of the Company, the number of shares of Common Stock covered by each option
under this Plan which has not yet been exercised and the number of shares of
Common Stock which have been authorized for issuance under this Plan but have
not yet been placed under option (collectively, the "Reserves"), as well as the
price per share of Common Stock covered by each option under this Plan which has
not yet been exercised, shall be proportionately adjusted for any increase or
decrease in the number of issued and outstanding shares of Common Stock of the
Company resulting from a stock split or the payment of a stock dividend (but
only on the Common Stock) or any other increase or decrease in the number of
issued and outstanding shares of Common Stock effected without receipt of any
consideration by the Company; provided, however, that conversion of any
                              -----------------
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration".  Such adjustment shall be made by the
Committee, whose determination shall be final, binding and conclusive.  Except
as expressly provided herein, no issue by the Company of shares of stock of any
class, or securities convertible into shares of stock of any class, shall
affect, and no adjustment by reason thereof shall be made with respect to, the
number or price of shares of Common Stock subject to an option.

                                       5
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

          In the event of the proposed dissolution or liquidation of the
Company, the Offering Period will terminate immediately prior to the
consummation of such proposed action, unless otherwise provided by the
Committee.  The Committee may, in the exercise of its sole discretion in such
instances, declare that this Plan shall terminate as of a date fixed by the
Committee and give each participant the right to purchase shares under this Plan
prior to such termination.  In the event of (i) a merger or consolidation in
which the Company is not the surviving corporation (other than a merger or
consolidation with a wholly-owned subsidiary, a reincorporation of the Company
in a different jurisdiction, or other transaction in which there is no
substantial change in the stockholders of the Company or their relative stock
holdings and the options under this Plan are assumed, converted or replaced by
the successor corporation, which assumption will be binding on all
participants), (ii) a merger in which the Company is the surviving corporation
but after which the stockholders of the Company immediately prior to such merger
(other than any stockholder that merges, or which owns or controls another
corporation that merges, with the Company in such merger) cease to own their
shares or other equity interest in the Company, (iii) the sale of all or
substantially all of the assets of the Company or (iv) the acquisition, sale, or
transfer of more than 50% of the outstanding shares of the Company by tender
offer or similar transaction, the Plan will continue with regard to Offering
Periods that commenced prior to the closing of the proposed transaction and
shares will be purchased based on the Fair Market Value of the surviving
corporation's stock on each Purchase Date, unless otherwise provided by the
Committee consistent with pooling of interests accounting treatment.

          The Committee may, if it so determines in the exercise of its sole
discretion, also make provision for adjusting the Reserves, as well as the price
per share of Common Stock covered by each outstanding option, in the event that
the Company effects one or more reorganizations, recapitalizations, rights
offerings or other increases or reductions of shares of its outstanding Common
Stock, or in the event of the Company being consolidated with or merged into any
other corporation.

     15.  Nonassignability.  Neither payroll deductions credited to a
participant's account nor any rights with regard to the exercise of an option or
to receive shares under this Plan may be assigned, transferred, pledged or
otherwise disposed of in any way (other than by will, the laws of descent and
distribution or as provided in Section 22 below) by the participant.  Any such
attempt at assignment, transfer, pledge or other disposition shall be void and
without effect.

     16.  Reports. Individual accounts will be maintained for each participant
in this Plan. Each participant shall receive promptly after the end of each
Purchase Period a report of his or her account setting forth the total payroll
deductions accumulated, the number of shares purchased, the per share price
thereof and the remaining cash balance, if any, carried forward to the next
Purchase Period or Offering Period, as the case may be.

     17.  Notice of Disposition.  Each participant shall notify the Company in
writing if the participant disposes of any of the shares purchased in any
Offering Period pursuant to this Plan if such disposition occurs within two (2)
years from the Offering Date or within one (1) year from the Purchase Date on
which such shares were purchased (the "Notice Period").  The Company may, at any
time during the Notice Period, place a legend or legends on any certificate
representing shares acquired pursuant to this Plan requesting the Company's
transfer agent to notify the Company of any transfer of the shares.  The
obligation of the participant to provide such notice shall continue
notwithstanding the placement of any such legend on the certificates.

     18.  No Rights to Continued Employment.  Neither this Plan nor the grant
of any option hereunder shall confer any right on any employee to remain in the
employ of the Company or any Participating Subsidiary, or restrict the right of
the Company or any Participating Subsidiary to terminate such employee's
employment.

     19.  Equal Rights And Privileges.  All eligible employees shall have
equal rights and privileges with respect to this Plan so that this Plan
qualifies as an "employee stock purchase plan" within the meaning of Section 423
or any successor provision of the Code and the related regulations.  Any
provision of this Plan which is inconsistent with Section 423 or any successor
provision of the Code shall, without further act or amendment by the Company,
the Committee or the Board, be reformed to comply with the requirements of
Section 423.  This Section 19 shall take precedence over all other provisions in
this Plan.

                                       6
<PAGE>

                                                          All Advantage.com Inc.
                                               2000 Employee Stock Purchase Plan

     20.  Notices.  All notices or other communications by a participant to
the Company under or in connection with this Plan shall be deemed to have been
duly given when received in the form specified by the Company at the location,
or by the person, designated by the Company for the receipt thereof.

     21.  Term; Stockholder Approval.  After this Plan is adopted by the
Board, this Plan will become effective on the First Offering Date (as defined
above).  This Plan shall be approved by the stockholders of the Company, in any
manner permitted by applicable corporate law, within twelve (12) months before
or after the date this Plan is adopted by the Board.  No purchase of shares
pursuant to this Plan shall occur prior to such stockholder approval.  This Plan
shall continue until the earlier to occur of (a) termination of this Plan by the
Board (which termination may be effected by the Board at any time), (b) issuance
of all of the shares of Common Stock reserved for issuance under this Plan, or
(c) ten (10) years from the adoption of this Plan by the Board.

     22.  Designation of Beneficiary.

          (a)  A participant may file a written designation of a beneficiary who
is to receive any shares and cash, if any, from the participant's account under
this Plan in the event of such participant's death subsequent to the end of an
Purchase Period but prior to delivery to him of such shares and cash.  In
addition, a participant may file a written designation of a beneficiary who is
to receive any cash from the participant's account under this Plan in the event
of such participant's death prior to a Purchase Date.

          (b)  Such designation of beneficiary may be changed by the participant
at any time by written notice.  In the event of the death of a participant and
in the absence of a beneficiary validly designated under this Plan who is living
at the time of such participant's death, the Company shall deliver such shares
or cash to the executor or administrator of the estate of the participant, or if
no such executor or administrator has been appointed (to the knowledge of the
Company), the Company, in its discretion, may deliver such shares or cash to the
spouse or to any one or more dependents or relatives of the participant, or if
no spouse, dependent or relative is known to the Company, then to such other
person as the Company may designate.

     23.  Conditions Upon Issuance of Shares; Limitation on Sale of Shares.
Shares shall not be issued with respect to an option unless the exercise of such
option and the issuance and delivery of such shares pursuant thereto shall
comply with all applicable provisions of law, domestic or foreign, including,
without limitation, the Securities Act, the Securities Exchange Act of 1934, as
amended, the rules and regulations promulgated thereunder, and the requirements
of any stock exchange or automated quotation system upon which the shares may
then be listed, and shall be further subject to the approval of counsel for the
Company with respect to such compliance.

     24.  Applicable Law.  The Plan shall be governed by the substantive laws
(excluding the conflict of laws rules) of the State of California.

     25.  Amendment or Termination of this Plan.  The Board may at any time
amend, terminate or extend the term of this Plan, except that any such
termination cannot affect options previously granted under this Plan, nor may
any amendment make any change in an option previously granted which would
adversely affect the right of any participant, nor may any amendment be made
without approval of the stockholders of the Company obtained in accordance with
Section 21 above within twelve (12) months of the adoption of such amendment (or
earlier if required by Section 21) if such amendment would:

          (a)  increase the number of shares that may be issued under this Plan;
or

          (b)  change the designation of the employees (or class of employees)
eligible for participation in this Plan.

          Notwithstanding the foregoing, the Board may make such amendments to
the Plan as the Board determines to be advisable, if the continuation of the
Plan or any Offering Period would result in financial accounting treatment for
the Plan that is different from the financial accounting treatment in effect on
the date this Plan is adopted by the Board.

                                       7
<PAGE>

            AllAdvantage.com INC. 2000 EMPLOYEE STOCK PURCHASE PLAN
                                ENROLLMENT FORM


<TABLE>
<CAPTION>
<S>                                                                          <C>
Check One:                                                                   Complete:
[ ]  New Enrollment or Re-enrollment                                         Social Security No.____________________________________
[ ]  Change                                                                  Employee No. __________________________________________
     [ ]  Change in How Shares Are to Be Held in Account
     [ ]  Increase in Payroll Deduction Level [ ] this Purchase Period [ ] next Offering Period
     [ ]  Decrease in Payroll Deduction Level [ ] this Purchase Period [ ] next Offering Period
     [ ]  Suspension of Payroll Deductions for Open Offering Period (Attach Completed Suspension Form)
     [ ]  Withdrawal (Attach Completed Withdrawal Form)
     [ ]  Beneficiary Change
</TABLE>
1.   Name of Participant ______________________________________________________

2.   Shares purchased under the Plan should be held in account with the Plan
     Broker in my name or in my name together with the name(s) indicated below:


     Name ___________________________    Social Security No. __________________

     Name ___________________________    Social Security No. __________________


     There may be tax consequences for naming individuals other than your spouse
     on the account in which Shares purchased under the Plan are held. If spouse
     (circle one): Joint Tenants/Community Property.

     Please notify the Plan Broker directly to transfer or sell your stock.

3.   Payroll Deduction Level (from 1% to 15% in whole percentages):____________
     (the percentage deduction will be made from your W-2 compensation including
     base salary, commissions, overtime, shift premiums, bonuses and draws
     against commissions)

4.   I confirm my spouse's interest (if married) in the community property
     herein, and I hereby designate the following person(s) as my
     beneficiary(ies) to receive all payments and/or stock attributable to my
     interest under the Plan:

<TABLE>
<CAPTION>
<S>                                       <C>
              NAME                              *To be divided                               ADDRESS
                                                 as follows:

------------------------------------------      -------------------          ------------------------------------------------------
Last                First             M.I.                                   Number                   Street


------------------------------------------                                   ------------------------------------------------------
Social Security No.           Relationship                                   City                     State                Zip


------------------------------------------      -------------------          ------------------------------------------------------
Last                First             M.I.                                   Number                   Street


------------------------------------------                                   ------------------------------------------------------
Social Security No.           Relationship                                   City                     State                Zip
</TABLE>
* If more than one beneficiary: (1) insert "in equal shares", or (2) insert
  percentage to be paid to each beneficiary.

5.   The information provided on this Enrollment Form will remain in effect
     unless and until I complete and submit to AllAdvantage.com Inc. a new
     enrollment form.


                                      ALLADVANTAGE.COM INC. OFFICE USE:

Signature:                            Date received by the
           ------------------------                        ---------------------

Name:                                 Date entered into system:
      -----------------------------                             ----------------

Date:                                 Please return this completed form to
      -----------------------------   AllAdvantage.com Inc.
<PAGE>

                             ALLADVANTAGE.COM INC.

                       2000 EMPLOYEE STOCK PURCHASE PLAN

                            SUBSCRIPTION AGREEMENT

1.   I elect to participate in the AllAdvantage.com Inc. (the "Company") 2000
     Employee Stock Purchase Plan (the "Plan") and to subscribe to purchase
     shares of the Company's Common Stock (the "Shares") in accordance with this
     Subscription Agreement and the Plan.

2.   I authorize payroll deductions from each of my paychecks in that percentage
     of my base salary, commissions, overtime, shift premiums, bonuses and draws
     against commissions as shown on my Enrollment Form, in accordance with the
     Plan.

3.   I understand that such payroll deductions shall be accumulated for the
     purchase of Shares under the Plan at the applicable purchase price
     determined in accordance with the Plan. I further understand that except as
     otherwise set forth in the Plan, Shares will be purchased for me
     automatically at the end of each Purchase Period unless I withdraw from the
     Plan or otherwise become ineligible to participate in the Plan.

4.   I understand that this Subscription Agreement will automatically re-enroll
     me in all subsequent Offering Periods unless I withdraw from the Plan or I
     become ineligible to participate in the Plan.

5.   I acknowledge that I have a copy of and am familiar with the Company's most
     recent Prospectus which describes the Plan. A copy of the complete Plan and
     the Prospectus is on file with the Company. (In the case of the initial
     Plan Purchase Period, the Prospectus will be on file on the first day of
     the Offering Period.)

6.   I understand that Shares purchased for me under the Plan will be held in a
     personal account with the Plan Broker unless I request otherwise.

7.   I hereby agree to be bound by the terms of the Plan. The effectiveness of
     this Subscription Agreement is dependent upon my eligibility to participate
     in the Plan.

8.   I have read and understood this Subscription Agreement.


                                    Signature:
                                               --------------------------------

                                    Name:
                                          -------------------------------------

                                    Date:
                                          -------------------------------------

Please return this completed form to the Company.
<PAGE>

                             ALLADVANTAGE.COM INC.

                       2000 EMPLOYEE STOCK PURCHASE PLAN

                             NOTICE OF SUSPENSION



     I, ________________________, the undersigned participant in the Offering
Period of the AllAdvantage.com Inc. 2000 Employee Stock Purchase Plan (the
"Plan") which began on _______________, hereby notify AllAdvantage.com Inc. (the
"Company") that I wish to suspend my payroll deductions to the Plan for the
remainder of the Offering Period.  I understand and agree that my request will
be effective beginning with the next payroll period after the Company receives
this Notice of Suspension.  I understand and agree that payroll deductions
credited to my account prior to the date this Notice of Suspension is effective
will be used to purchase shares on the next Purchase Date.  I further understand
that no additional payroll deductions will be made for the purchase of shares in
the current Offering Period, and I will be eligible to participate in succeeding
Offering Periods only by timely delivering to the Company a new Subscription
Agreement and Enrollment Form.


Name and address of Participant (please print):



Name:
     ----------------------------------------------------------------------
Street Address or P.O. Box:
                           ------------------------------------------------
City, State ZIP:
                -----------------------------------------------------------


-------------------------------------        ------------------------------
Signature                                    Date

Please return this form to the Company.

                                       10
<PAGE>

                             ALLADVANTAGE.COM INC.

                       2000 Employee Stock Purchase Plan

                             Notice of Withdrawal



     I,                         , the undersigned participant in the Offering
        ------------------------
Period of the AllAdvantage.com Inc. 2000 Employee Stock Purchase Plan (the
"Plan") which began on                , hereby notify AllAdvantage.com Inc. (the
                       ---------------
"Company") that I wish to withdraw from the Offering Period.  I direct the
Company to pay to me as promptly as practicable all payroll deductions credited
to my account with respect to such Offering Period.  I understand and agree that
my participation in the Plan will terminate and no shares will be purchased for
me at the end of the Purchase Period so long as I submit this Notice of
Withdrawal to the Company within a reasonable time period prior to the end of
the Purchase Period, or such other time period as specified by the Company.  I
understand and agree that if I do not submit this Notice of Withdrawal to the
Company within a reasonable time period for the Company to withdraw my account
prior to the end of the Purchase Period or within such time period as specified
by the Company, shares will be purchased for me at the end of the Purchase
Period, and my participation in the Plan will end at the beginning of the next
Purchase Period or Offering Period, as the case may be.  I further understand
that no additional payroll deductions will be made for the purchase of shares in
the current Offering Period, and I shall be eligible to participate in
succeeding Offering Periods only by timely delivering to the Company a new
Subscription Agreement and Enrollment Form.


Name and address of Participant (please print):


Name:
     ----------------------------------------------------------------------
Street Address or P.O. Box:
                           ------------------------------------------------
City, State ZIP:
                -----------------------------------------------------------


-------------------------------------        ------------------------------
Signature                                    Date

Please return this form to the Company.