Leading the Way 

 to a Brighter Future

2007 Annual Report
The Maine Public Utilities Commission (MPUC) 

presents this 2007 Efficiency Maine Annual Report for 

the Fiscal Year (FY) time period July 1, 2006 to June 

30, 2007.

Efficiency Maine was established in 2002 by the Maine 

Legislature with the passing of “An Act to Strengthen 

Energy Conservation.” Efficiency Maine is a statewide 

effort to promote the more efficient use of electricity, 

help Maine residents and businesses reduce energy 

costs, and improve Maine’s environment. Efficiency 

Maine is funded by electricity consumers and administered by the Maine Public Utilities Commission. As 

detailed in statute 35-A M.R.S.A. §3211-A, Efficiency 

Maine’s four primary objectives are to:

1) Increase consumer awareness of cost-effective 

options for conserving energy;

2) Create more favorable market conditions for the 

increased use of efficient products and services; 

3) Promote sustainable economic development and 

reduced environmental damage; and

4) Reduce the price of electricity over time for all 

consumers by achieving reductions in demand for 

electricity during peak use periods.

This annual report presents the highlights of Efficiency 

Maine Programs implemented in FY 2007. For more 

information and to see our Program Evaluations, 

please go to efficiencymaine.com.
Table of Contents

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Business Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Residential Lighting Program . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Low Income Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Building Operator Certification . . . . . . . . . . . . . . . . . . . . . . . . 13

High Performance Schools Program . . . . . . . . . . . . . . . . . . . . 15

Education and Training Program . . . . . . . . . . . . . . . . . . . . . . . 17

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Appendix A: Business Program . . . . . . . . . . . . . . . . . . . . 23

Appendix B: Residential Program . . . . . . . . . . . . . . . . . . . 27

Appendix C: Low Income Program . . . . . . . . . . . . . . . . . . 29

Appendix D: Building Operator Certification Program . . . 30

Appendix E: High Performance Schools Program . . . . . . 31

Appendix F: Education and Training Program . . . . . . . . . 31

Appendix G: Emission Reductions . . . . . . . . . . . . . . . . . . 32

Appendix H: Utility Conservation Fund Assessments

 for Efficiency Maine . . . . . . . . . . . . . . . . . . . 32

Efficiency Maine 

2007 Annual Report


Overview of 2007: A Year of Growth

Leading Maine onto the Green Bandwagon

Thanks to a whole lot of work by a lot of people, being green is in. Global warming is 

no longer just a theory—it’s an accepted fact by the scientific community. Couple this 

with rising energy costs and the result is a market ripe for transformation. For the past 

five years, Efficiency Maine, with the help of its partners, has been leading the way to 

a brighter future for Maine by helping residents and businesses learn about and adopt 

energy-efficient technologies that are lessening our impact on the environment.

Fiscal Year (FY) 2007 was marked by significant growth for Efficiency Maine, particularly 

the Business Program, which generated a 42% increase in megawatt hour (MWh) 

savings. This significant decline in electricity costs among participating businesses 

also signals reduced emissions, which is good news for everyone. Nevertheless, there 

remains ample opportunity for future growth: slightly fewer than 1,000 of Maine’s nearly 

50,000 businesses have participated to date.

Our Growing Commitment

At just 3.0¢, Efficiency Maine’s cost per kilowatt (kWh) of energy conserved remained 

well below the cost of energy generated. It grew slightly in 2007 (+.1¢), attributable 

primarily to two steps we took that are critical to the future progress of our Programs: 

1) the addition of new senior staff to help administer and market Efficiency Maine’s 

expanding Programs; and 2) two formal Program evaluations. These comprehensive 

research studies have already helped Efficiency Maine to make improvements in 

various aspects of the Programs, and will help shape next year’s plans.

Accomplishments at a Glance

• 87,404 MWh in annual savings

• $101 million lifetime economic benefits for installed equipment

• 3.85 to 1 Program-wide benefit-cost ratio

• 3.0¢ per kilowatt hour for efficiency savings

• 788,125 compact fluorescent lightbulbs (CFLs) rebated

• 669 business projects completed

• 497,491 metric tons of lifetime carbon dioxide (CO2) emission reductions

Program

Annual 

MWh 

Savings

Lifetime 

MWh 

Savings

Efficiency 

Maine Costs

Participant 

Costs

 Lifetime 

Economic 

Benefits Cost/kWh

Benefit/

Cost Ratio

Business 32,861 465,746 $6,312,543 $5,441,045 $53,656,995 $0.025 4.56

Residential Lighting 44,722 339,889 $2,896,321 $3,279,044 $36,274,499 $0.018 5.87

Low Income 3,560 23,649 $2,136,737 $- $2,584,816 $0.090 1.21

Building Operator Certification 4,890 24,450 $98,057 $2,406,567 $4,980,582 $0.102 1.99

High Performance Schools 1,372 18,455 $966,342 $1,986,542 $3,662,132 $0.160 1.24

Education and Training $212,487 

Other Accounts* $572,516 

2007 Total 87,404 872,189 $13,195,003 $13,113,197 $101,159,024 $0.030 3.85

Cumulative (2004-2007) 208,591 2,103,430 $36,270,671 $34,011,224 $187,768,060 $0.033 2.67

Efficiency pays: At $101.1 million, the lifetime economic benefits of Efficiency Maine’s 2007 programs are now a significant 

contributor to the state’s economy.


Program Offerings 

In 2007, Efficiency Maine offered six distinct Programs that combine education and incentives to influence residential and commercial customers to adopt efficient technologies: 

• Business • Builder Operator Certification

• Residential • High Performance Schools

• Low Income • Education and Training

The portfolio meets Efficiency Maine’s dual goals of market transformation (educating 

the public and marketplace about efficient options and where to buy and stock them) 

and resource acquisition (reducing electricity consumption immediately by providing 

price discounts). 

Program Savings & Accomplishments

The Efficiency Maine Business and Residential Programs accounted for the majority of 

lifetime MWh savings, 53% and 39%, respectively. Low Income and Building Operator 

Certification (BOC) Programs each account for 3% of 2007 savings. Although we are 

certain they exist, no savings are claimed for Education and Training Programs due to 

the cost and difficulty of estimating savings. 

Overall in 2007, Efficiency Maine saved 87,404 MWh, worth an estimated $101 million 

in lifetime economic benefits representing an 88% increase in savings from the 2006 

Program year1. Cumulatively since 2004, Efficiency Maine has produced 2,103,430 

MWh of lifetime savings, which is equivalent to the annual electrical consumption of 

309,000 Maine homes2. We attribute this growth in savings to a number of factors: rising 

energy prices; the growing “green” awareness of how energy consumption relates to 

climate change; and our continued advertising campaigns in radio, print, and television 

for energy-efficient compact fluorescent light bulbs (CFLs). In addition, 2007 saw the 

first efforts at promoting our Business Program through paid marketing efforts.

For 2007, total Program-wide benefits divided by total Program and participant costs 

resulted in an overall benefit-cost ratio of 3.85 to 1. (In other words, every dollar invested 

in efficiency returned $3.85 in societal net economic benefits.) In terms of yield (kWh 

saved per dollar invested), in 2007 Efficiency Maine generated savings at a levelized 

cost of 3.0¢ per kWh. This represents a slight decrease in yield from our 2006 average 

cost of 2.9¢ cents per kWh saved, but an improvement of 29% versus the 4.2¢ cost in 

the 2005 Program year3. By comparison, a typical Maine residential standard offer 

While annual MWh 

savings increased by 200% 

since 2005, Efficiency 

Maine Program administration and delivery costs 

over the same period have 

increased by only 85%, 

from $7.1 million in 2005 

to $13.1 million in 2007.

3%

Low Income

3%

Building Operator 

Certfication 2%

High Performance

Schools

53%

Business

39%

Residential

Efficiency Maine 2007 Percent of Lifetime MWh Savings by Program


electricity supply rate in 2007 was 15.2¢ cents per kWh for residential and small commercial customers and 10.7¢ per kWh for large customers4

. Compared to the residential 

standard offer rate, investing in efficiency is 72% less expensive than purchasing new 

supply. These savings allow Maine residents and businesses to reallocate funds to 

meet other pressing needs.

Since the inception of Efficiency Maine, cumulative savings have grown to 208,591 

MWh, worth an estimated $188 million in avoided power purchases. During its tenure, 

the Efficiency Maine Program has achieved a benefit-cost ratio of 2.67 to 1 and 

delivered electrical savings at an average levelized cost of 3.3¢ per kWh. 

Ensuring Geographic Equity

Efficiency Maine strives to ensure that all of its opportunities and participation are 

proportionate by the population statewide. Although it is difficult to ensure that efficiency 

impacts are precisely proportional to population, Efficiency Maine works hard to ensure 

that every Maine resident and business has equal access to Program services. 

In 2007, Efficiency Maine’s investments in the distribution of advertising and Program 

delivery outreach were successful in ensuring that Program benefits by county were 

proportionately distributed according to population. For example, 8.0% of total 2007 

lifetime economic benefits from Efficiency Maine were generated in Androscoggin 

County, which represents 8.2% of the statewide population. Thousands of MWh

2004

100

80

60

40

20

2005 2006 2007

Taking off: Efficiency Maine’s efforts have saved more than three times as much energy 

in the past two years (162,163 MWh) as in the prior two years (46,428 MWh). Metric Tons of Carbon Dioxide

2004

400

500

300

200

100

2005 2006 2007

Clearing the air: In 2007, Efficiency Maine’s efforts kept nearly 500 metric tons of 

CO2 from entering our atmosphere—more than five times as much as was saved just 

three years earlier (2004).


Improving Maine’s Environment

This year, the State of Maine joined nine other northeastern states in committing to the 

Regional Greenhouse Gas Initiative (RGGI), the first multi-state effort in the U.S. to address global warming through a cap and trade program for CO2

 emissions from power 

plants. A key element in the RGGI strategy is to focus first on lowering our energy use 

through improved efficiency. Maine’s 2004 “Climate Action Plan” also identified energyefficiency as one of the most potent tools for dealing with global warming. 

Efficiency Maine’s programs have contributed greatly to this common goal: the lifetime impact of 2007 electrical savings of 872,189 MWh will be to avert the release of 

497,491 metric tons of CO2. Cumulatively from 2004 to 2007, Efficiency Maine and our 

partners have helped Maine save the emissions equivalent of 122 million gallons of 

gasoline, or 5,443 rail car loads of coal, by preventing the release of:

• 1,071,052 metric tons of CO2

• 1,186 tons of sulfur dioxide (SO2)

• 560 tons of nitrogen oxide (NOx)5. 

Maine can be proud of these results, while recognizing that there is significant potential 

for further reductions in electricity consumption and emissions.

Conclusion

Building partnerships, generating savings today, and preparing the marketplace for 

more efficient choices tomorrow are the cornerstones of our approach. We are grateful 

for the support of the Maine Legislature and all our partners, Program participants and 

Program Allies. Together, they are helping Maine accomplish great things. 

The remainder of this report presents a more detailed review of Efficiency Maine’s 

individual Programs, key accomplishments and projections for 2008 and beyond. 

Footnotes:

1

Lifetime economic benefits and the benefit-cost ratios are calculated by estimating the total lifetime electricity reductions 

of the efficient products multiplied by future avoided energy costs and adjusted for total Program and participant costs 

all discounted to the present year.

2

The average Maine residential customer consumes 6,817 kWh per year. Energy Information Administration, 2004. 

http://www.eia.doe.gov/cneaf/electricity/esr/table12.xl

3

Program reported costs and savings from 2004 to 2006 were re-analyzed for this year’s report and improvements were 

made in the tracking of participant incremental or full costs. As such, differences in estimated savings and costs as 

reported in previous years may be present. 

4

Maine Public Utilities Commission, Residential/Small Commercial class and Large class electricity supply rates for the 

time period March 2006-February, 2007.

5

Carbon dioxide (CO2) is the major contributor to global warming, S02 concentrations exacerbate or may cause asthma 

and respiratory illness, and NOx is a major contributor to acid rain and ground level ozone (smog).

2007 Lifetime Economic Benefits 

by County as Percent of Total 

Statewide Population

Cost per kWh in Cents

2004

60

50

40

30

20

2005 2006 2007

10

Efficiency Maine Program-Wide Cost/kWh for Energy Savings (2004-2007)


Business Program

A Growing Market

During its fourth year of operation, the Efficiency Maine Business Program helped a 

record number of Maine businesses, large and small, reduce energy usage and associated costs, and become more competitive economically. In addition, many participants 

report that energy-efficiency pays in many ways beyond a lower electricity bill: energyefficient equipment tends to offer better lighting, ventilation and noise reduction, leading 

to gains in worker comfort and productivity. The growth in new Business Program 

participants and high satisfaction rates bode well for increasing investment in efficiency 

among Maine businesses. 

2007 Accomplishments

• 512 businesses completed 669 energy-efficiency projects during 2007

• Recruited 47 new Allies

• Achieved high ratings in customer satisfaction: 99% gave the Program an 

“extremely high” rating; 92% reported they would “very likely” participate again

2007 Program Results 

• 32,861 MWh of annual savings

• $53.7 million in lifetime economic value

• Benefit-cost ratio of 4.56 to 1

Increased Participation

In 2007, 511 businesses participated in the Business Program, 62% more than in 2006, 

and the Program generated annualized MWh savings of 36,717, a 42% increase vs. 

2006. Total economic benefits attributable to the Program increased by 132%, yielding 

$53.7 million in avoided electrical costs for Maine. Program costs, in contrast, increased 

by only 54%, to $6.3 million.

Big Savings for Small Businesses

By statute, Efficiency Maine must dedicate a minimum of 20% of total Program funds 

to small businesses, defined as those with 50 or fewer employees. While larger companies are easier to target and administer, and tend to yield greater efficiency savings 

per dollar invested, small businesses are vital to Maine’s economy and are typically 

the most cash-constrained. During FY 2007, small businesses accounted for 69% of 

Program participants and received 27% of the $2.8 million in incentives paid out. Millions of Dollars

2004

60

50

40

30

20

10

2005 2006 2007

Benefits

Costs

Business Program Benefits vs. Costs (2004-2007)

Left to right: Blake James, University of 

Maine Athletic Director; Tim Clark, 

Field Staff Director; and Denis Bergeron, 

Efficiency Maine Program Director, talk 

hockey and discuss the new efficient 

lighting in the Harold Alfond Arena

“We discovered that our 

cafeteria was over-lit and 

are now saving $1,100 per 

school year with a properly 

lamped area. The control 

system in the boiler room is 

saving us $4,500 each heating 

season. With the incentive 

we received, the system paid 

for itself by May.” 

—Bill Rudy, Maintenance 

Supervisor, M.S.A.D. 40


Lighting the Way to Savings

Lighting continues to present the greatest opportunity in the business market, representing 

74% of overall Program savings in 2007. Compressed air, at 9% of overall savings, is 

the second-largest category of savings by end use type. Overall, the average 

estimated useful life for equipment rebated by the Program is 14 years, representing 

more than a decade of energy-efficiency savings that would likely have been lost if 

not for Efficiency Maine. 

Program Allies

The Efficiency Maine Business Program is implemented largely through the efforts of 

contractors, wholesalers and associations. These “Allies” help market the Program 

directly to their customers and members as an added value. The results are significant: 

30% of participants learn about the Program through Allies. 

To date, more than 450 vendors, suppliers, contractors and other professionals have 

signed on as Allies. Allies work with their customers not only to implement efficiency 

measures, but also help them with paperwork, cost-effectiveness calculations and 

reporting. 

Allies value Efficiency Maine’s initiatives. In fact, many Allies change their business 

model to promote and sell more energy-efficient equipment by maximizing the use of 

incentives. Allies increasingly invite Efficiency Maine to meet with their customers and 

ask Efficiency Maine for more training for their employees. This increased marketing 

and promotion heightens consumer awareness of more efficient equipment and is part 

of the process of market transformation. 

In 2007, Efficiency Maine staff supported Allies by participating in:

• 47 trade shows 

• 26 speaking engagements

• 13 training sessions

Customer Satisfaction

A customer survey revealed a high degree of satisfaction with the Efficiency Maine Program 

and its staff. The evaluation also reported the following top reasons businesses cite 

for participating in the Program: to reduce energy consumption; to reduce operating 

expenses; and to reduce the capital cost of the equipment. Millions of Dollars

60

50

40

30

20

10

Benefits Costs

Incentive

Program Delivery

Participant

2007 Business Program Benefits vs. Costs

“Whenever possible, we 

build Efficiency Maine’s 

program into our bids. 

Customers like the Program, 

and the incentives often 

help us make the sale.” 

—Jim Hiltonsmith, Rockingham 

Electric Supply Company

“Working with Efficiency 

Maine allows us to meet 

our customers’ desire to be 

energy-efficient. The Program’s 

incentives enable us to 

shorten the payback period 

and meet our customers’ 

financial requirements.”

—Mitch Deblois, Deblois Electric


Associations 

Efficiency Maine’s Business Program works closely with trade, industry and business 

associations to help them inform their members about ways to save money and 

improve worker productivity. An evaluation conducted by PA Consulting revealed that 

peer-to-peer communication is extremely effective in motivating businesses of all types 

to participate in the Program. The evaluation also confirmed that promoting the Program 

through professional associations has been—and will continue to be—a highly successful 

strategy. In 2007, Efficiency Maine’s work with associations included:

• Placing 45 articles in association newsletters and mailings to association lists

• Coordinating 16 presentations through associations

Leveraging Partnerships for Media Coverage

In addition to our targeted marketing through association and Program Allies, the 

Business Program includes a strong public relations component that results in story 

placements in media statewide. The Program issues news releases profiling businesses 

that work in partnership with Efficiency Maine to lower electricity usage and costs. 

These releases, which are distributed to media in ten different geographical zones to 

assure broad coverage across the state, bring positive recognition to participating 

businesses and raise awareness among other businesses who could benefit from 

partnering with Efficiency Maine. 

2007 Media Results

• Stories in print and broadcast media throughout the state

• Special newspaper inserts

74%

Lighting

9%

Compressed 

Air 7%

VFD

2%

HVAC 2%

Agricultural

1%

Other

5%

Custom

2007 Business Program MWh Savings by Technology Type

“Our employees have told 

us that they can do their 

jobs better now because of 

the improved lighting. 

They can see what a difference it makes, and they 

come to us with ideas on 

how we can save even more 

energy. The changes have 

raised the energy awareness 

of everyone in the company. 

What we’re seeing here is a 

culture change.”

—Steve Vatcher, Plant Manager 

Corning Life Sciences 

(after relamping the Kennebunk 

plant using Efficiency Maine)


Looking Ahead 

In 2008, Efficiency Maine’s Business Program will implement a variety of changes to 

improve quality of service and to engage an even larger and more diverse set of Maine 

businesses in energy-efficient activity. These changes include:

• Creating a new Program targeting the new construction market.

• Increasing paid media.

• Updating messaging to communicate the non-energy benefits associated with 

energy-efficiency projects.

• Leveraging other organizations to increase participation including:

– Collaborating with Maine’s Department of Environmental Protection to assist 

the participants in its “Environmental Leader” Programs.

– Collaborating with grassroots environmental organizations who are seeking 

the participation of municipalities to reduce greenhouse gases.

• Addressing barriers to participation, including: 

– Offering online submission of incentive application forms.

– Developing simple web-based savings calculators for several types of equipment, 

which will produce analyses suitable for presentation to decision-makers.

– Improving procedures for estimating and tracking energy savings. 

– Reducing the upfront project costs not covered by Program incentives by providing 

low-interest loans.

“We just had a review of 

our Bangor facility by an 

Efficiency Maine Field Staff 

member. I appreciate the 

help your office has provided. 

It’s been professional, helpful, 

and cost-effective.”

—James Wellehan, 

Lamey Wellehan Shoes

“We wanted the most 

efficient equipment that 

made economic sense. It was 

helpful to have the Efficiency 

Maine Field Staff work 

with my contractors so I 

knew what my options were. 

Everything went very 

smoothly—we are really 

pleased with the results.” 

—John Dayhoof, Solon Market

Efficiency Maine 2007 Business Program


Residential Lighting Program

Since 2003, Efficiency Maine’s Residential Lighting Program has been educating Maine 

consumers about the economic and environmental benefits of using efficient lighting 

products such as Compact Fluorescent Lamps (CFLs) and energy-efficient light fixtures. 

Thanks to significant outreach and strong partnerships with retailers, more and more 

Mainers have purchased one or more CFLs and are beginning to realize savings. 

2007 Accomplishments

• Started the nation’s first statewide in-store CFL recycling Program

• Reached the “one million bulbs sold” milestone

• Initiated a CFL fund-raiser for nonprofit groups

• Provided incentives for more than 700,000 CFLs and 7,500 fixtures

• Recruited 16 independent retailers and three large retail chains into the Program

2007 Program Results

• 44,722 MWh annual savings

• $36.3 million in lifetime economic value

• Benefit-cost ratio of 5.87 to 1

Transforming Maine’s Marketplace

In just four years, Efficiency Maine’s Residential Lighting Program has made great 

strides towards transforming Maine’s lighting marketplace. Market research indicates 

gains in awareness about the benefits of CFLs, increased trial purchasing of CFLs, and 

more repeat purchases. In addition, consumers have become more sophisticated in 

their demands for a variety of sizes, shapes and colors, as well as three-way and 

dimming capabilities.

The level of incentives was dropped from $2.00 to $1.50 during FY 2007, but with 

continued investment in marketing, sales matched those of 2006. This may in part be 

due to the fact that CFLs have dropped in price but to a large degree; it also indicates 

consumers are getting our message about the value of the product. The key benefits of 

CFLs—that they last up to seven years, save approximately $50 over the life of the bulb 

and reduce greenhouse gases—resonate very well in today’s marketplace. Millions of Dollars

2004

40

35

30

25

20

15

10

5

2005 2006 2007

Benefits

Costs

Glowing results...towards an even brighter future: In just three years, the lifetime 

economic benefits of Efficiency Maine’s Residential Lighting Program have increased 

more than tenfold, to $36.3 million in 2007. 

Residential Lighting Program’s 

Participating Stores and Recycling Program 
10

Key Partners

Each year, Efficiency Maine works to recruit more retailers as key partners in promoting 

the benefits of efficient lighting to consumers. At the same time, the Program trains retail 

partners on the use and benefits of efficient lighting, and equips them with marketing 

and point-of-purchase materials, including coupons, stickers, banners and posters. 

In 2007, Efficiency Maine began working with electrical wholesale houses to reach 

electrical contractors and encourage them to install CFLs rather than incandescent 

lightbulbs. This new market opens a brand new avenue for reaching consumers with 

energy-efficiency information.

Leading the Nation in Recycling CFLs

On the heels of CFL sales in Maine reaching the one million milestone, Maine’s Legislature directed the Commission and the Department of Environmental Protection to 

cooperate in an educational Program to inform consumers about the appropriate way 

to dispose of them, given the small amount of mercury in each bulb. The two agencies 

promptly developed an in-store recycling Program—the first of its kind in the nation. 

More than 200 stores statewide are now participating in this recycling effort.

Efficiency Maine staff located a vendor that helped provide a simple collection and 

recycling process for retailers, notified and recruited two-thirds of its retail partners into 

this voluntary effort, and updated and distributed marketing materials. Maine DEP 

provided simplified forms, streamlined permitting procedures, and trained Efficiency 

Maine Field Staff to deploy the recycling program. 

The quick response of the agencies produced the most extensive CFL recycling 

campaign in the nation, and defused a concern that might have slowed CFL sales. 

Other local, state and Federal programs have inquired about the initiative in hopes of 

replicating its success.

Making Over the “Whole House”

In 2007, a family in Maine was selected for a complete energy makeover to be performed 

by a team of Maine-based energy specialists. The makeover aired on WPXT’s “The 

Whole House” television program and provided viewers with tips on how they could 

improve the energy-efficiency in their homes with a “whole house” approach. 

Looking Ahead

Efficiency Maine is pleased to have helped Mainers install over 700,000 CFLs, but our 

work is far from done: Maine homes have an estimated 23 million light sockets to fill1.

While CFL rebates will drop from $1.50 to $1.00 per package effective January 1, 

Efficiency Maine’s FY 2008 plans call for increased marketing efforts to promote the 

Residential Lighting Program, including the following special promotions:

• A limited-time (October–December 2007) promotion of super-efficient Light-Emitting 

Diode (LED) holiday lights; and

• Limited-offer Appliance Programs throughout the year.

In addition, in February 2008, Efficiency Maine will launch a Residential New 

Construction Program in hopes of reaching residential consumers at the start of 

the next building season.

Footnote:

1

Aspen Study for Efficiency Maine

Millions of Dollars

Benefits

40

35

30

25

20

15

10

5

Costs

Incentive

Program Delivery

Participant

2007 Residential Lighting Program 

Benefits vs. Costs

Dick Bacon, Efficiency Maine Program 

Manager, explaining the advantages 

of CFLs and LED holiday lights at the 

Bangor Home Show.
11

Low Income Programs

Because low-income consumers spend a larger share of their income on energy than 

others, energy-efficiency represents an important and achievable household economic 

opportunity for them. Since refrigeration and lighting combined can account for up to 

20% of a home’s electric use, the Efficiency Maine Low Income Programs aim to help 

low-income consumers reduce the financial burden of their electric bill by installing 

energy-efficient refrigerators, freezers and CFLs.

2007 Accomplishments

• Low Income CFL Program:

– Working with 18 service agencies, the Low Income CFL Program was launched 

in April of 2007 and distributed or directly installed 870 CFLs in income-eligible 

homes

– Presented 16 other agencies with Memoranda Of Understanding (MOUs)

• Low Income Appliance Replacement Program:

– Delivered more than 2,400 refrigerators

– Installed nearly 28,000 CFLs

2007 Program Results

• 3,560 MWh of annual savings 

• $2.6 million in lifetime economic value

• Benefit-cost ratio of 1.21 to 1

Lightening the Load: New Low Income CFL Program

Launched in April of 2007, the Low Income CFL Program is implemented with the 

administrative resources and expertise of the Residential Initiative for Maine (RIFME), 

the state’s local housing authorities and service agencies. They distribute multi-packs 

of five CFLs to eligible individuals and/or directly install CFLs into rental facilities where 

the individuals pay the utilities. The Program strives to cost-effectively reduce the 

electricity used by low-income tenants by encouraging the use of energy-efficient light 

bulbs. Though only in operation for two months of the FY ‘07 reporting period, this 

Program delivered 870 CFLs to 174 households. 

Low Income Appliance Replacement Program

The Low Income Appliance Replacement Program is implemented in collaboration with 

MaineHousing and the state’s Community Action Programs (CAPs) to reduce electric 

bills in low-income households through energy-efficiency. Millions of Dollars

2004

3

2.5

2

1.5

1

0.5

2005 2006 2007

Benefits

Costs

Low Income Appliance Replacement Program Benefits vs. Costs (2004-2007)

Martin Grant, Jr., Section-8 participant, 

receives a CFL from Heather Rhoda, 

Program Officer, Westbrook Housing, 

through RIFME.

In 2007, CAPs delivered 

nearly 2,500 refrigerators and 

28,000 CFLs to low-income 

customers – estimated to save 

each customer more than 

2,000 kWh annually. 
12

Under a federally funded program, MaineHousing and CAPs are already providing 

weatherization and fuel assistance services to qualified low-income customers 

depending on available funding. By working within the pre-existing Program delivery 

infrastructure of these agencies, Efficiency Maine is able to minimize Program 

administration and delivery costs by providing additional funding to help them add on 

the refrigerator, freezer and CFL exchange service. 

Efficiency Maine supplements the Program through a MOU with MaineHousing under 

which certified energy auditors address electrical saving opportunities. When auditors 

replace refrigerators and/or freezers, they also install CFLs in locations where they will 

provide the greatest energy savings. In FY ‘07, the Program delivered 2,468 energyefficient refrigerators and nearly 28,000 CFLs to 12,000 low-income households.

Who is Eligible?

Households with income levels at or below 150% of the poverty line – 

equivalent to $30,000 in household annual income for a family of four.

Operation Keep ME Warm 

Efficiency Maine partnered with the State Planning Office, the Maine Office of Energy 

Independence and Security, and MaineHousing to implement Operation Keep ME 

Warm. Efficiency Maine provided approximately 24,000 CFLs to the homes that 

participated in the volunteer weatherization Program. 

Looking Ahead

In 2008, Efficiency Maine’s Low Income Programs will:

• Continue to partner with MaineHousing, the CAP agencies, Residential Initiative for 

Maine and the housing authorities to ensure cost-effective delivery of energy-efficient 

technologies to low-income families.

• Diversify its Program delivery by expanding its partnerships with local, state and 

federal agencies. 

• Purchase 370 refrigerators more than usual thanks to MaineHousing’s plan to 

purchase refrigerators, freezers and CFLs in bulk for a savings of $191,265.

• Publish the results and implement recommendations from the Program’s evaluation, 

which is currently underway. 

Millions of Dollars

3

2.5

2

1.5

1

0.5

Incentive

Costs

Program Delivery

Benefits

2007 Low Income Appliance Replacement 

Benefits vs. Costs

A certified Residential Energy Auditor with York County 

Community Action is performing a blower door test, which 

assists in finding air leaks.

Efficiency Maine 2007 Appliance 

Replacement Program
13

Building Operator Certification 

As many homeowners know, shutting off lights and turning down the thermostat saves 

money with little to no inconvenience. This commonsense understanding is at the core 

of Efficiency Maine’s Building Operator Certification (BOC) Program, which trains facility 

managers to identify energy-efficiency opportunities through the use of advanced 

building equipment controls, the installation of energy-efficient equipment, and simple 

preventive maintenance. Often, huge energy savings are identified simply through the 

low-cost application of better management and control of existing equipment. 

2007 Accomplishments

• Provided training for 34 students, 38% of whom are responsible for facility management 

of K-12 schools1

• Offered two courses

• Recruited a broader segment of participants: seven from the private sector, five from 

federal agencies, three from state agencies, seven from towns, and two consultants

2007 Program Results

• 4,890 MWh of lifetime savings

• $5 million in lifetime economic value

• Benefit-cost ratio of 1.99 to 1

Certified to Save Energy and Money

The BOC Program, provided in cooperation with the Northwest Energy Efficiency 

Council (NEEC), is an eight-day course offered over a four-month period. The course 

trains facility managers to improve energy efficiency, reduce maintenance costs in their 

facilities, and enhance building occupant comfort.

Building operators certified in the course have demonstrated competence in:

• Evaluating building energy consumption

• HVAC energy inspection

• Lighting surveys

• Indoor air pollutant sources and pathway locations 

• Facility electrical distribution

An evaluation of the Program documented average energy savings in municipal buildings of close to 100 MWh per year as a result of changes implemented by certified 

Program graduates. The course also provides information on non-energy issues such 

as indoor air quality and occupant comfort. Course participants also learn about other 

Efficiency Maine resources and incentives.

Efficiency Maine 2007 

Building Operator Certification

Millions of Dollars

2006

6

5

4

3

2

1

2007

Benefits

Costs

Building Operator Certification Program Benefits vs. Costs (2006-2007)

“This training is definitely a 

must for anyone working in 

building and property management and maintenance. 

The information was useful; 

we have already made 

energy- and cost-saving 

changes to our facility that 

more than cover the cost of 

the training. Thanks for the 

opportunity.” 

—Rick Cyr, Facilities Manager, 

Loring Job Corps (Limestone)
14

Program Track Record at a Glance 

• 348 Students 

• 17 BOC courses across Maine 

• Course locations include: Auburn, Augusta, Bangor, Calais, 

Old Town, Orono, Portland, Presque Isle/Houlton, Sanford 

• The majority of past participants were employed as facility managers 

in state and municipal buildings and received the training free 

of charge 

Looking Ahead

In 2008, Efficiency Maine’s BOC Program plans to:

• Provide two BOC Level I and one BOC Level II courses. 

• Advertise BOC courses to the private sector at higher tuition levels to help offset 

Program costs. 

• Continue to provide the course for free to school personnel and other entities whose 

funding is derived from federal, state, and local taxes. 

Footnote:

1

This responds to reporting requirement D of MRSA 35-A §3211-A.11 Millions of Dollars

5

4

3

2

1

Costs

Program Delivery

Participant

Benefits

2007 Building Operator Benefits vs. Costs

BOC Level I Class in Waterville with Instructor Alan Mulak (at right).

“The BOC course was 

amazing. Every class offered 

financial savings, time savings, 

and, of course, energy savings. 

The payback was immediate. 

I walked away from each 

class with something I could 

use that day.”

—Doug Jenkins, Facilities 

Maintenance Coordinator (Augusta)

“I thought that BOC I was 

well worth my time. 

I learned about many issues 

that apply to my facility. I’m 

looking forward to BOC II 

sometime next summer.” 

—Butch Bracy

Mt. Desert Island High School
15

High Performance Schools Program

Energy-efficient technologies yield the greatest benefits—and, often, the greatest 

performance—when the features are installed as part of the construction process 

rather than retrofitted. Recognizing this, Efficiency Maine’s High Performance Schools 

Program is working to help Maine’s new schools incorporate energy-efficiency 

technologies from the outset.

In partnership with the Maine Department of Education (MDOE), Bureau of General 

Services (BGS), the Maine School Management Association (MSMA), and the United 

States Department of Energy, Efficiency Maine’s High Performance Schools Program 

aims to reduce energy consumption, lower operating and maintenance costs, improve 

occupant comfort, and inspire school districts and their designers to build to more 

efficient standards.

The Program provides the financial and technical assistance needed to commission 

better designs and install more efficient equipment in new school buildings. This 

helps budget-strapped Maine school districts—and the taxpayers who fund them—

save hundreds of thousands of dollars in energy costs over each building’s lifetime. 

High Performance Schools are also healthier schools: better lighting is easier on the 

eyes, and improved ventilation pumps out germs faster so they have less chance of 

infecting students. 

2007 Accomplishments

• Twenty-six schools—at various stages of construction—enrolled in the Program 

• Implementation of a higher efficiency standard as threshold for the Program 

• Developed a standard for commissioning energy-efficiency buildings and an RFP 

to ease the process of accepting and reviewing bids

• Celebrated the completion of energy-efficient schools in Auburn, Augusta, Hallowell, 

Hiram, Lincolnville, Portland, Scarborough and Waterboro

• Grants were issued to eight schools 

2007 Program Savings

Due to the length of construction cycles, 2007 is the first year in which energy savings 

have been reported under this Program. 

• 1,372 MWh of annual energy savings

• $3.7 million in lifetime economic value

• Benefit-cost ratio of 1.24 

Energy-efficient New Schools: A No-Brainer

Each year, five to ten new public schools are built in Maine. Since these buildings are in 

use for an average of 50 years, building them with energy-efficiency in mind seems like 

a no-brainer that will help avoid many years of unnecessarily high operating costs. 

Unfortunately, new school construction budgets are limited, and that limits the amount 

of time designers can spend on more efficient building configurations. Moreover, when 

the time comes for specifying equipment, slightly more expensive efficiency measures 

may be omitted due to lack of financial resources or even limited awareness. 

The Maine High Performance Schools Program is helping to fill this gap by providing 

technical support and financial incentives up to $120,000 per school. As a result, 

new schools in Maine are able to make decisions today that will benefit their bottom 

line—and the environment—for years to come.

Taking the Uncertainty Out of Design and Building

The process of constructing a new commercial building is a complicated process. 

Inevitably, throughout the process there are changes in design configuration, materials 

and prices. In the end, the final building is often quite different from the one that was 

New mechanical room at the East End 

School, Portland, showing high-efficiency 

multi-stage boilers.
16

initially designed. The changes along the way may be minor, but significant enough that 

the building may operate differently than anticipated, requiring modifications before 

occupants are comfortable. Building commissioning—a practice that aims to avoid 

such problems—enlists the help of a building professional (Commissioning Agent) to 

work as the building owner’s agent from the design stage to final occupancy.

In 2007, Efficiency Maine and the High Performance Schools Program team worked 

with Maine’s architectural and energy community to develop a standard definition for 

energy-efficient building commissioning. In addition, the team developed a standard 

Request for Proposal (RFP) that enables owners of new schools to request proposals 

from Commissioning Agents. The RFP specifies the services requested and provides 

a template for pricing. Coupled with energy-efficient building commissioning, this new 

tool is helping schools make “apples-to-apples” comparisons among bidders and 

ensuring a smoother process from design to occupancy.

Maine Benchmark

Established in 2006, the Maine Benchmark represents the Program’s 

commitment to a new higher efficiency standard that exceeds the 

commercial building code by 20%. 

Looking Ahead

In the year ahead, the Maine High Performance Schools Program plans to:

• Select two new schools—one small and one large—to participate in a pilot project to 

evaluate the energy savings provided by a building-commissioning process.

• Help ensure that new schools being built will use a baseline that is 20% more 

energy-efficient than the commercial building code by using the “Maine Benchmark” 

as the design guide1. 

• Celebrate the completed construction of ten schools, which will realize an estimated 

annual savings of 1,632 MWh and more than 100,000 gallons of heating oil.

Footnote:

1

This is required by Maine Bureau of General Services Chapter 60 Millions of Dollars

Benefits

4

3.5

3

2.5

2

1.5

1

0.5

Costs

Incentive

Program Delivery

Participant

2007 High Performance Schools Benefits vs. Costs

High-efficiency pump sets with variablespeed drives at the new Cony School.

High-efficiency air handling unit at the 

Lincolnville Central School.
17

Education and Training Program

Efficiency Maine’s Education and Training Program introduces grade school students 

and professionals to the issues related to electricity production, consumption, and 

efficiency. The classroom education programs aim to introduce electricity and energyefficiency in an exciting way to 4th–12th grade classes throughout Maine. The 

professional training programs target contractors and facility managers through 

specialized workshops about energy-efficient options and relevant Efficiency Maine 

incentive programs. 

2007 Accomplishments

• 7,683 4th-12th grade students participated in energy education classes

• 262 professionals attended introductory to advanced energy-efficiency classes

• Education and training opportunities were delivered throughout the state – from as 

far north as St. Francis to as far south as Kennebunk

2007 Program Results

Currently, energy savings that may result from these training programs are not tracked. 

Investments in education and training aim to help meet long-term market transformation 

goals for an energy-efficient economy. Both programs provide students with information on 

electricity production, its use and conservation at home and at school, and the effects 

of energy use on the environment and the economy. We believe the lessons learned 

in school spill over into the home, improving energy awareness and contributing to 

increased participation in other Efficiency Maine incentive programs.

School Energy Education Program

Efficiency Maine provides financial support for two education programs serving 4th -12th 

grade teachers and students throughout Maine:

• Maine Energy Education Program (MEEP) serves students in central and southern 

Maine. The MEEP combines general awareness classroom training activities with 

practical skills that enable students to monitor their school building’s energy use. 

The Program also offers a component for older students entitled “Energy Patrols”. 

The Energy Patrols help increase both student and teacher awareness of energy 

issues through classroom skits, distribution of informational materials and reminders to turn off computers and lights that are not in use. MEEP also provides more 

specialized Energy Education Leadership workshops for teachers and small groups 

of students.

• Maine Public Service’s BE Energy Wise (BEEP) Program serves students in northern Maine. BEEP includes two components: one educates students about energy 

issues in the schools; the other provides a broader overview of societal energy issues. 

Maine Public Energy’s “Eagle Patrol” is similar to the MEEP “Energy Patrol” in that 

a team of students raises awareness of energy issues in schools by distributing 

information and reminding fellow students and teachers to turn off lights. The Patrol 

Program includes presentations on how to read electric meters, the advantages of 

fluorescent lighting, and understanding the energy use of computers. 

Luis Merced, 4th grade, Madawaska 

Elementary School, received his first place 

award from Nancy Chandler, MPS Co. 

Energy Education Supervisor, for his 

Earth Day Essay on “What’s Worth 

Saving in Your World?” 

In 2007, MEEP visited 201 schools and reached 

6,206 students.

In 2007, BEEP conducted 59 educational presentations 

and reached over 1,477 students.
18

New Energy Education Curriculum

The Maine Energy Education Curriculum Project was launched in 2007. This threeyear project aims to develop a set of standards-based energy education curriculum for 

Maine students in grades 4-8.

Curriculum materials being developed will be based on national standards, researchinformed, and aligned with the newly revised Maine Learning Results. A content 

advisory committee is helping the Maine Mathematics and Science Alliance (MMSA) 

to develop this curriculum to include Maine-specific issues and resources.

Efficiency Maine 2007 Energy Education Program

Maine Public Service Company sponsored 

the 2007 Energy Extravaganza Workshop 

at the Fort Kent Lonesome Pine Ski Lodge. 

Over 120 4th grade teachers and students 

from Northern Maine participated. 

Content Advisory Committee:

Individuals from the following organizations serve as content advisors 

to the Maine Mathematics and Science Alliance (MMSA):

• Chewonki Foundation

• Maine Energy Education Program (MEEP)

• Maine Lung Association (MLA)

• Maine Public Service (MPS) Energy Education Program

• Maine Department of Environmental Protection’s (DEP) 

Air Quality Division

• Maine Public Utilities Commission’s Efficiency Maine Program 
19

Fourth Annual Energy Tips Contest

In coordination with the Maine Office of Energy Independence and Security, each year 

Efficiency Maine hosts a contest for Maine’s 4th, 5th and 6th grade students. Held 

during October – Energy Awareness Month – prizes are awarded by the Governor to 

students suggesting the best energy-saving ideas in two categories: 1) how to save 

energy in your own home; and 2) how your school can save energy. 

Fourth Annual Energy Tips Contest Winners

4th Grade

School Tip:

“Use sensor lights in schools to save money.” 

Brian Allen, Hall-Dale Elementary School, Hallowell

Home Tip:

“Switch to energy-saving lightbulbs that last longer and save energy.” 

Jane Carr, Sea Road School, Kennebunk

5th Grade

School Tip:

“Keep the computer off if no one is using it.” 

James Rose, T.C. Hamlin Elementary School, Randolph

Home Tip:

“Insulate the hot water tank so the heat won’t get out and have to use 

more electricity to reheat it.” 

Jordan Drouin, Bay Ridge Elementary School, Cutler

6th Grade

School Tip:

“Instead of running lights, just open the shades and get natural light.” 

Makayla Moors, Central Middle School, Corinth

Home Tip:

“Buying a refrigerator? Make sure the label says ENERGY STAR.” 

Gino Helm, Kingfield Elementary School, Kingfield

Professional Training Programs 

Efficiency Maine’s professional training Programs provide key stakeholders (including 

architects, engineers, facility managers, tradespeople, water and wastewater operators, 

and other technical professionals) with technical training in a variety of topics. In addition 

to providing advanced training, these workshops provide a venue for participants to 

network and share energy-efficiency success stories. 

2007 Professional Training Workshops 

• Energy Management Planning (54 participants; Augusta and Presque Isle)

Demonstrated how to develop a strong, working energy management plan that helps 

decrease energy costs by educating staff about building energy use. 

• Certified Energy Manager Training (43 participants; Augusta and Portland)

Provided training in the six training areas specified for energy managers in the 

Energy Policy Act. 

Governor John Baldacci and MPUC 

Chairman Kurt Adams congratulate the 

winners of our Fourth Annual Energy 

Tips Contest.

Photo: Ramona du Houx
20

Attendees at the Reducing Energy Costs 

Workshop at the University of Maine; 

Instructor Scott Dunning

• Energy Auditing 101 (32 participants; Augusta)

Trained participants to identify where energy consumption can be reduced and 

utilize the latest methods and technologies to accomplish real savings.

• Reducing Energy Costs (33 participants; Orono)

Presented the basic knowledge and tools necessary to identify energy-saving 

opportunities and quantify their associated savings.

• Motor System Management (8 participants; Sanford)

Trained facility personnel in electric motor systems management to help manage 

motor systems for reduced energy cost and increased reliability.

• Fundamentals of Lighting Design and Lighting Calculations for Interior and 

Exterior Spaces (52 participants; Lewiston)

Reviewed the fundamentals of the lighting design process for illuminating interior 

spaces and lighting calculations for interior and exterior spaces. 

• Maine Building Benchmark (40 participants; Auburn)

Presented the Maine Benchmark handbook guidelines, which may be used to 

comply with the requirements of BGS Chapter 60 Rule relative to energy-efficiency 

standards for state and school projects involved in new construction or substantial 

renovation.

Looking Ahead

In 2008, Efficiency Maine’s Education and Training Program plans to:

• Continue its current training and education. (Comments gathered in Maine Public 

Utilities Docket No. 2005-446 provided stakeholder input on the entire Conservation 

Program. Stakeholders encouraged the continuation of Efficiency Maine Educational 

Programs.)

• Continue to help develop a curriculum that can be incorporated into students’ daily 

educational experience.

• Expand professional training opportunities with Business Program Allies.

What Our Attendees are Saying:

Energy Auditing 101:

“This was a great review and refresher and will be useful to 

assist my customer base.” – Gary Saucier, Central Maine Power

Motor System Asset Management Workshop:

“Hands-on use of Motor Master software.” 

– Ann Thayer, New England Organics

Maine Building Benchmark:

“Being relatively new to facility maintenance and construction, the training will give me a stepping stone of knowledge 

when I meet with the architects and general contractors on 

the school renovations in our district.” 

– Participant
21

Conclusion

Cumulatively through FY 2007, Efficiency Maine Programs have saved 2.1 million 

MWh, worth an estimated lifetime economic value of $189 million. These savings were 

achieved at a cost of 3.3¢ per kWh with a program benefit-to-cost ratio of 2.67 to 1. 

The associated environmental benefits include preventing the release of more than a 

million metric tons of CO2 over the measures’ lives. Compared to projections of 

Commission proceedings and independent research reports, Efficiency Maine has 

achieved greater savings while spending less than projected1. 

Balancing Immediate Success with 

Market Transformation

Efficiency Maine continues to balance the objective of market transformation over time 

with the need for immediate electricity savings. 

Market transformation begins with incentives to increase product availability and awareness. As these new technologies become commonplace, incentive levels are reduced 

and marketing is increased. When new products mature, marketing expenditures are 

reduced and funds are reallocated to the next new efficient product. In collaboration 

with other Program administrators, the United States Departments of Energy and 

Environmental Protection and major appliance and equipment manufacturers, Efficiency 

Maine regularly reviews its product-rebate and other Programs in light of the current 

stage of market transformation, and makes adjustments when appropriate. 

Programs that focus heavily on market transformation include our Education and Training, High Performance Schools, and Commercial and Residential New Construction 

Programs. By comparison, the Residential Products and Business Equipment Programs 

are aimed more at immediate savings acquisitions through rebates for efficient products. 

With both objectives, the measure of success is considered to be excellence in Program 

delivery, Program cost-effectiveness, and satisfaction from our Program participants. 

The results of independent evaluations of both the Business and Residential Programs 

conducted over the past year point to a large measure of success in achieving both 

objectives for both Programs. 

Additional detailed information on Efficiency Maine’s participation and savings impacts 

by Program and assessments collected by utility are included in the appendices at the 

end of this report. For more information and to see our Program Evaluations, please go 

to efficiencymaine.com.

Looking Ahead 

In 2008, Efficiency Maine will:

• Implement recommendations made in the independent evaluations of the Residential 

Lighting and Business Programs. 

• Roll out new initiatives including the Commercial and Residential New Construction 

Programs.

• Incorporate the Maine Home Performance Program formerly operated by the Maine 

Office of Energy Independence and Security. 

• Incorporate the State Energy Program offerings into the Efficiency Maine umbrella to 

simplify the offerings on the MPUC website.

• Begin working closely with the Maine Energy Conservation Board created by Public 

Law Chapter 317 “An Act to Establish the Regional Greenhouse Gas Initiative Act 

of 2007.” This Board will be appointed by the Commission and serve as an advisory 

body to the Commission and the Energy and Carbon Savings Trust (also created by 

the Act). Efficiency Maine and Commission staff will assist the Board in becoming 

familiar with the Programs offered by Efficiency Maine and will provide administrative 

support in the development of RFPs and consultant selection that the Board may 

wish to employ in the discharge of its responsibilities.
22

2008 Budget

In 2007, Efficiency Maine Program spending of $14 million was funded by a combination 

of the $11.5 million in revenues from the conservation assessment and a carry-over of 

unspent funds from prior years. Unspent funds from 2007 are partially encumbered for 

various projects, but the remainder will be invested in 2008 as we continue to strive to 

meet the directives of Public Law Chapter 317 to “realize all available energy-efficiency 

and demand reduction resources in this State that are cost-effective, reliable, and 

feasible....”

The following table represents Efficiency Maine’s best estimates for future Program 

expenditures based on current portfolio design. These projections and identified 

Program areas are likely to be modified through the course of 2008 activities. 

Uncertainties posed by the ways in which Maine will choose to implement the Regional 

Greenhouse Gas Initiative prevent us from providing a longer-term projection.

Footnote:

1

“The Achievable Potential for Electric Efficiency Savings in Maine.” Prepared for the Maine Public Advocate by Optimal 

Energy Inc., Vermont Energy Investment Corp. October 22, 2002.

Energy-efficient LED holiday lights help the 

town of Brunswick celebrate the season while 

still conserving energy.

Residential Lighting Program displays 

promoting the replacement of standard 

lightbulbs with energy-saving CFLs.

Cumulatively since 2004, Efficiency Maine’s programs have 

produced lifetime savings of 2,103,430 MWh, equivalent to 

the annual electrical consumption of 309,000 Maine homes; 

produced $181.8 million in lifetime economic benefits; and 

prevented the release of emissions equivalent to 122 million 

gallons of gasoline, or 5,443 rail car loads of coal.

Efficiency Maine Projected Four-Year Budget (2008-2011)

Program FY ‘08 FY ‘09 FY ‘10 FY ‘11

Low Income $2,738,533 $2,893,436 $3,278,467 $3,278,467

Residential $2,346,423 $2,246,660 $2,264,536 $2,264,536

New Homes $150,000 $500,000 $600,000 $600,000

Small Business $2,738,533 $2,893,436 $3,278,467 $3,278,467

New Construction $730,151 $1,185,016 $1,219,912 $1,219,912

Business $2,506,592 $2,284,337 $2,227,460 $2,227,460

Public Facilities $970,000 $600,000 $1,000,000 $1,000,000

Education $844,000 $555,000 $550,000 $600,000

Administration $725,000 $800,000 $900,000 $900,000

Market Research $200,000 $150,000 $200,000 $200,000

Other* $2,136,999 $2,260,968 $2,306,492 $2,306,492

Total $16,086,231 $16,368,853 $17,825,334 $17,875,334

*Other costs are projections for non-program costs such as annual grants to the Energy Resources Council, 

Promotion of Maine Based Renewable Energy, RGGI implementation, grants to the Maine State Planning Office 

for Maine Home Performance, Sta-Cap charges, memberships and sponsorships.
23

Appendix A: Business Program

Table A1: Business Program: FY ‘07 Participation Small and Large Businesses

Program 

Type

No. of 

Participants1

No. of 

Projects

Savings at Customer 

Level

Savings at Generation 

Level

Incentive 

Amount

% of 

Incentive 

by Type

MWh 

Savings

MW 

Savings

MWh 

Savings

MW 

Savings

Business 

(<=50 

Employees) 354 425 7,696 2.22 8,604 2.48 $764,885.90 27%

Business 

(>50 

Employees) 157 244 25,165 4.90 28,134 5.48 $2,048,788.36 73%

Total 511 669 32,861 7.12 36,738 7.95 $2,813,674.26 100%

1. Number of participants differs from number of projects in that one participant can have more than one project in each fiscal year. 

For example, a business may have four projects counted in one fiscal year, but would only be counted once on the participant level.

Table A2: Business Program: FY ‘07 Savings by Business Type

Business Type

No. of 

Projects

Savings at 

Customer Level

Savings at 

Generation Level

 Incentive 

Amount 

Total 

Participant 

Costs1

% of MWh 

Savings by 

Business 

Type

MWh 

Savings

MW 

Savings

MWh 

Savings

MW 

Savings

Business 541 29,310 6.13 32,769 6.85 $2,474,283 $7,461,327 89%

Government 99 3,144 0.84 3,515 0.94 $304,968 $725,012 10%

Nonprofit Organization 29 407 0.15 454 0.16 $34,424 $75,750 1%

Total 669 32,861 7.12 36,738 7.95 $2,813,674 $8,262,089 100.00%

1. Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.
24

Table A3: Business Program: FY ‘07 Savings by Facility Type

Business Type

No. of 

Projects

Savings at 

Customer Level

Savings at 

Generation Level

 Incentive 

Amount 

Total 

Participant 

Costs1

% of MWh 

Savings by 

Business 

Type MWh 

Savings

MW 

Savings

MWh 

Savings

MW 

Savings

Agriculture 31 3,010 1.03 3,365 1.16 $124,606 $353,936 9.16%

College 46 2,455 0.66 2,744 0.74 $219,474 $519,059 7.47%

Convenience Store 4 28 0.01 31 0.00 $3,941 $11,744 0.08%

Elementary/

Secondary School 38 586 0.14 655 0.15 $62,716 $153,334 1.78%

Grocery Store 21 601 0.10 672 0.12 $104,353 $205,658 1.83%

Health 16 650 0.11 727 0.12 $75,434 $146,144 1.98%

Hospital 2 137 0.01 153 0.02 $17,835 $47,538 0.42%

Lodging 36 858 0.29 960 0.33 $29,519 $50,891 2.61%

Manufacturing 103 12,334 1.78 13,789 1.99 $1,020,160 $3,496,804 37.53%

Office 62 750 0.25 839 0.28 $96,628 $291,102 2.28%

Restaurant 10 80 0.02 89 0.02 $11,724 $26,021 0.24%

Retail 77 5,378 1.48 6,012 1.65 $402,234 $1,207,429 16.37%

Warehouse 47 1,982 0.48 2,216 0.53 $217,321 $642,437 6.03%

Other 176 4,014 0.75 4,488 0.84 $427,730 $1,109,993 12.22%

Total 669 32,861 7.12 36,738 7.955 $2,813,674.26 $8,262,089.79 100.00%

1. Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.
25

Table A4: Business Program: FY ‘07 Benefits and Costs by County

County by County

Population 

1 by County

Businesses 

2

No. of 

Projects

Customer 

Savings at 

Level

Generation 

Savings at 

Level Total Lifetime 

Economic 

Benefits

 Total 

Incentives 

Participant 

Total 

Participant 

Costs3

% of MWh 

Savings 

by County

% of 

by County

Businesses 

% of 

by County

Population MWh 

Savings

MWh 

Savings

Androscoggin 107,552 2,824 58 3,230 3,611 $5,277,031 $306,557 $864,340.00 11% 7% 8%Aroostook 73,008 2,181 60 1,096 1,225 $1,790,518 $107,897 $280,614.40 4% 5% 6%Cumberland 274,598 11,000 147 5,549 6,204 $9,066,053 $529,518 $1,445,481.67 19% 27% 21%Franklin 30,017 867 14 702 785 $1,146,450 $64,263 $168,515.50 2% 2% 2%Hancock 53,797 2,175 20 1,075 1,201 $1,755,469 $68,318 $222,766.07 2% 5% 4%Kennebec 121,068 3,350 69 2,689 3,007 $4,393,955 $189,663 $501,878.08 7% 8% 9%Knox 41,096 1,651 30 763 853 $1,246,258 $76,409 $202,154.24 3% 4% 3%Lincoln 35,234 1,493 11 327 366 $534,073 $35,429 $90,788.50 1% 4% 3%Oxford 57,118 1,427 21 1,242 1,388 $2,028,396 $140,921 $389,735.00 5% 4% 4%Penobscot 147,180 4,215 96 3,582 4,004 $5,851,406 $391,292 $1,116,882 14% 10% 11%Piscataquis 17,585 481 14 579 648 $946,643 $47,182 $149,029.68 2% 1% 1%Sagadahoc 36,837 890 13 244 273 $399,124 $40,654 $95,041.50 1% 2% 3%Somerset 52,249 1,181 21 4,443 4,968 $7,259,580 $219,121 $616,713.30 8% 3% 4%Waldo 38,715 978 11 575 643 $939,486 $68,558 $141,372.88 2% 2% 3%Washington 33,288 924 8 366 409 $597,306 $129,289 $757,495.50 5% 2% 3%York 202,232 5,573 75 6,362 7,113 $10,394,073 $396,182 $1,209,853.46 14% 14% 15%Countiesto multiple attributed Projects 

n/a n/a 1 19 21 $31,173 $2,420 $9,428 n/a n/a n/a

Total 1,321,574 41,210 669 32,842 36,717 $53,656,995 $2,813,674 $8,262,090 100% 100% 100%3. Participant costs are full costs on retrofit and incremental costs on new construction/replace on burnout.2. County Business Patterns: Maine 2004. Table 4. U.S. Census. June 2006. pg 2811. Annual Estimates of the Population for Counties of Maine, July 1, 2006. Population Division, U.S. Census BureauNotes: 
26

Table A5: Business Program: Growth in Approved Program Allies

Program Ally Types

Prior to 

FY ‘04 FY ‘04 FY ‘05 FY ‘06 FY ‘07 Total 

% by Ally 

Type

Lighting 2 2 4 - 1 9 2%

Electrical 1 16 31 3 - 51 9%

HVAC - 3 6 2 2 13 2%

Consultant/Engineering/Architect - 13 19 11 4 47 8%

Plumbing/Mechanical - - - - - 0 0%

Contractor - 31 71 28 1 131 23%

Retailer 2 - 1 - - 3 1%

Wholesaler 1 - - - - 1 0%

Manufacturer’s Representative 2 4 1 - 2 9 2%

ESCO - 1 2 4 - 7 1%

Finance Company 1 - - - - 1 0%

Management Company - 1 - - - 1 0%

Other 5 - - - 1 6 1%

Agriculture - 1 - - - 1 0%

Agricultural Equipment - - - - - 0 0%

Refrigeration - - 1 - - 1 0%

Variable Frequency Drive - - 3 1 - 4 1%

More than One Type 46 29 39 17 26 285 50%

Total Approved Each Year 60 101 178 66 37 570 1

Table A6: Business Program: Financial Report

Incentive Costs

Prior Year

(FY 2006)

Current Year

(FY 2007)

Incentives to Participants $1,941,412.00 $2,813,674.26 

Incentives to Trade Allies

Subtotal Incentives $1,941,412.00 $2,813,674.26 

Program Delivery Costs

Implementation and Technical Assistance $1,791,258.00 $2,530,281.00 

Marketing $324,144.00 $653,489.00 

Subtotal Program Delivery Costs $2,115,402.00 $3,183,770.00 

Administrative and Management Costs $140,405.00 $141,534.00 

Evaluation Costs $173,565.00 

Total Efficiency Maine Costs $4,197,219.00 $6,312,543.26 

Annualized MWh Savings 23,094 36,717

Lifetime MWh Savings 321,434 465,746

Total Lifetime Economic Benefits $23,148,193.00 $53,656,995

Business Program Benefit-Cost Ratio 2.5 4.56
27

Appendix B: Residential Program

Table B1: Residential ENERGY STAR Lighting Program - FY ‘07 Benefits and Costs by County

Savings at 

Customer 

Level

Savings at 

Generator 

Level

Geographic 

Savings

Population by 

County1

Total Lighting 

Products

Total MWh 

Savings 

(Customer 

Level)

Total MWh 

Savings 

(Generation 

Level)

Total Lifetime 

Economic 

Benefits 

Total 

Participant 

Incentives

Total 

Participant 

Costs

Androscoggin 108,039 65,609 3,254.15 3,602.44 $2,921,942.02 $77,182.50 $269,250.38

Aroostook 73,240 39,591 2,073.35 2,295.24 $1,861,690.06 $33,813.00 $162,642.03

Cumberland 274,950 186,675 9,193.76 10,177.71 $8,255,193.66 $225,197.00 $757,641.51

Franklin 29,704 18,830 951.43 1,053.25 $854,302.81 $20,089.00 $77,335.47

Hancock 53,660 39,855 1,940.12 2,147.77 $1,742,056.11 $40,936.50 $166,400.12

Kennebec 120,986 81,214 3,993.57 4,420.94 $3,585,874.21 $99,057.00 $319,752.66

Knox 41,219 24,798 1,211.15 1,340.79 $1,087,505.45 $26,118.00 $96,604.90

Lincoln 35,240 23,074 1,135.41 1,256.94 $1,019,499.14 $25,495.00 $95,184.00

Oxford 56,628 32,463 1,673.88 1,853.01 $1,503,001.00 $40,888.25 $133,758.97

Penobscot 147,068 100,581 4,941.21 5,469.98 $4,436,774.02 $131,729.75 $398,736.19

Piscataquis 17,674 7,495 381.33 422.13 $342,397.54 $8,227.50 $30,974.29

Sagadahoc 36,962 27,278 1,352.70 1,497.48 $1,214,610.15 $28,719.00 $113,922.94

Somerset 51,667 30,381 1,535.51 1,699.82 $1,378,752.35 $35,923.50 $122,725.55

Waldo 38,705 25,602 1,303.07 1,442.53 $1,170,041.16 $32,997.75 $102,629.55

Washington 33,448 15,916 798.83 884.32 $717,275.47 $15,675.25 $67,728.92

York 202,315 92,914 4,597.99 5,090.12 $4,128,590.12 $114,262.25 $363,756.17

Unknown2 0 1,705 61.25 67.80 $54,993.69 $0.00 $0.00

Total 1,321,505 813,981 40,399 44,722 $36,274,498.97 $956,311.25 $3,279,043.65

1. Annual Estimates of the Population for Counties of Maine, July 1, 2005. Population Division, U.S. Census Bureau

2. Consists of bulbs dispersed through special promotions and/or giveaways that cannot be attributed to one specific county

Table B2: Residential ENERGY STAR Lighting Program - Annual Growth in Program Allies1

Program Ally Types FY ‘02 FY ‘03 FY ‘04 FY ‘05 FY ‘06 FY ‘07

Program

 to Date

Department 2 0 0 25 0 18 45

DIY 8 2 2 2 1 2 17

Grocery 0 0 54 1 4 59

Hardware (Independent) 96 13 0 18 1 -11 117

Hardware (Chain) 27 9 5 18 1 -18 42

Showroom 5 2 1 0 0 -2 6

Wholesale 0 0 0 0 1 4 5

Other 0 0 0 7 1 -1 7

Cumulative Total 138 164 172 296 302 298
28

Table B3: Residential ENERGY STAR Lighting Program - Products Rebated1

Measure FY ‘04 FY ‘05 FY ‘06 FY ‘07

CFL Bulbs 68,767 107,151 636,704 788,125

Ceiling Fans 169 118 107 59

External Fixtures 1,459 1,636 2,299 1,876

Internal Fixtures 4,403 4,259 6,260 6,840

Table/Floor Lamps 8 78 5 145

Torchieres 881 208 130 98

LED Holiday Lights - - - 7,689.00

Total 75,687 113,450 645,505 804,832

1. Does not include special promotions/giveaways

 Table B4: Residential ENERGY STAR Lighting Program - 

Financial Report

Incentive Costs

Prior Year 

(FY 2006)

Current year 

(FY 2007)

Incentives to Participants $842,833 $956,311

Incentives to Trade Allies $0 $0

Subtotal Incentives $842,833 $956,311

Program Delivery Costs

Implementation and Technical Assistance $911,876 $843,403

Marketing $378,583 $887,468

Subtotal Program Delivery Costs $1,290,460 $1,730,871

Administrative and Management Costs $94,225 $134,244

Evaluation Costs $0 $74,895

Total Efficiency Maine Costs $2,227,518 $2,896,321

Annualized MWH Savings 36,299 44,722

Lifetime MWh Savings 275,872 339,889

Total Lifetime Economic Benefits $20,939,446 $36,274,499 

Business Program Benefit-Cost Ratio 4.38 5.87
29

Appendix C: Low Income Program

Table C1: Low Income Program: FY ‘07 Benefits and Costs by County

County

Community 

Action 

Agency

Qty 

Refrigerators 

(RF)

Qty 

CFLs

Savings at 

Customer Level

Savings at 

Generation Level Total 

Lifetime 

Economic 

Benefits

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

RF 

MWh 

Savings

CFL 

MWh 

Savings

Total 

MWh 

Savings

Androscoggin ACAP 284 3,742 315 129 444 352 144 496 $322,082

Aroostook1 CCAP 19 936 19 24 43 22 27 48 $31,407

Cumberland CCI 205 3,664 236 56 292 263 63 327 $212,065

Franklin CCI 205 3,664 236 56 292 263 63 327 $212,065

Hancock CED 50 929 64 19 83 72 21 92 $59,993

Kennebec CED 50 929 64 19 83 72 21 92 $59,993

Knox KVCAP 96 734 179 33 212 200 37 237 $154,217

Lincoln KVCAP 88 696 170 32 202 191 36 226 $147,008

Oxford PCAP 185 487 128 18 146 143 20 163 $106,044

Penobscot PCAP 4 19 4 1 5 5 1 6 $3,605

Piscataquis PROP 240 2,719 298 90 388 333 101 434 $281,768

Sagadahoc WCAP 76 409 98 15 113 110 16 126 $81,756

Somerset WHCA 229 2,184 236 49 285 263 55 318 $206,766

Waldo WHCA 229 2,184 236 49 285 263 55 318 $206,766

Washington WMCA 95 624 111 34 145 124 38 162 $104,924

York YCCAC 389 3,764 469 74 543 524 83 607 $394,357

Total 2,442 27,683 2,863 697 3,560 3,201 779 3,980 $2,584,816

1. Includes 870 bulbs from RIFME Program

Table C2: Low Income Program: Financial Report

Incentive Costs Prior Year (FY 2006) Current Year (FY 2007)

Incentives to Participants $1,849,266.00 $1,983,193.00 

Incentives to Trade Allies

Subtotal Incentives $1,849,266.00 $1,983,193.00 

Program Delivery Costs

Implementation and Technical Assistance $100,628.00 $0.00 

Marketing $0.00 $0.00 

Subtotal Program Delivery Costs $100,628.00 $0.00 

Administrative and Management Costs $3,791.00 $153,574.00 

Evaluation Costs $0.00 $0.00 

Total Efficiency Maine Costs $1,953,685.00 $2,136,737.00 

Annualized MWh Savings 5,934 3,980

Lifetime MWh Savings 37,141 23,649

Total Lifetime Economic Benefits $2,733,299.00 $2,584,816

Business Program Benefit-Cost Ratio 1.4 1.21
30

Table D1: Building Operator Certification: FY ‘07 Benefits and Costs by County

County

Total 

Participants

Savings at 

Customer Level

Savings at 

Generation Level

Total Participant 

Costs 

Total Lifetime 

Economic 

Benefits

Total MWh 

Savings

Total MWh 

Savings

Aroostook 6 884 988 $433,958 $900,401

Franklin 1 100 111 $51,315 $101,392

Hancock 2 271 303 $134,147 $275,796

Kennebec 3 514 574 $248,496 $523,213

Penobscot 6 884 988 $433,958 $900,401

Waldo 1 100 111 $51,315 $101,392

Washington 1 100 111 $51,315 $101,392

York 12 1,696 1,897 $836,399 $1,727,789

Massachusetts 2 343 383 $165,664 $348,809

Total 34 4,890 5,084 $2,406,567 $4,980,582

Table D2: Building Operator Certification: Financial Report

Prior Year (FY 2006) Current Year (FY 2007)

Number of Classes 3 2

Number of Participants 60 34

Incentive Costs

Incentives to Participants $0.00 $0.00 

Incentives to Trade Allies $0.00 $0.00 

Subtotal Incentives $0.00 $0.00 

Program Delivery Costs

Implementation and Technical Assistance $102,912.00 $74,184.00 

Marketing $0.00 $0.00 

Subtotal Program Delivery Costs $102,912.00 $74,184.00 

Administrative and Management Costs $25,575.00 $23,873.00 

Evaluation Costs $0.00 $0.00 

Total Efficiency Maine Costs $128,487.00 $98,057.00 

Annualized MWh Savings 6,684 5,084

Lifetime MWh Savings 33,418 24,450

Total Lifetime Economic Benefits $4,911,419.00 $4,980,582

Business Program Benefit-Cost Ratio 1.5 1.99

Appendix D: Building Operator Certification Program
31

Appendix E: High Performance Schools Program

Table E1: High Performance Schools: Financial Report

Incentive Costs Prior Year (FY 2006) Current Year (FY 2007)

Incentives to Participants $0.00 $861,726.00 

Incentives to Trade Allies $0.00 $0.00 

Subtotal Incentives $0.00 $861,726.00 

Program Delivery Costs

Implementation and Technical Assistance $65,552.00 $25,599.00 

Marketing $0.00 $0.00 

Subtotal Program Delivery Costs $65,552.00 $25,599.00 

Administrative and Management Costs $50,172.00 $79,017.00 

Evaluation Costs $0.00 $0.00 

Total Efficiency Maine Costs $115,724.00 $966,342.00 

Annualized MWh Savings n/a 1,372

Lifetime MWh Savings n/a 18,455

Total Lifetime Economic Benefits n/a $3,662,132 

Business Program Benefit-Cost Ratio n/a 1.24

Appendix F: Education and Training Program

Table F1: Education and Training Program: Financial Report

Incentive Costs Prior Year (FY 2006) Current Year (FY 2007)

Incentives to Participants $0 $0 

Incentives to Trade Allies $0 $0 

Subtotal Incentives $0 $0 

Program Delivery Costs

Implementation and Technical Assistance $101,000 $212,487 

Marketing $3,700 $3,700 

Subtotal Program Delivery Costs $104,700 $216,187 

Administrative and Management Costs

Administrative and Management Costs $61,681 $60,270 

Subtotal Administrative and Management Costs $61,681 $60,270 

Evaluation Costs $0 $0 

Total Efficiency Maine Costs $166,381 $276,457 

Annualized MWH Savings n/a n/a

Lifetime MWh Savings n/a n/a

Total Lifetime Economic Benefits n/a n/a

Benefit Cost Ratio n/a n/a
32

Appendix G: Emission Reductions

Table G1: Efficiency Maine Lifetime Emission Reductions (Metric Tons)

Emission FY 2004 FY 2005 FY 2006 FY 2007 TOTAL

CO2 (metric tons) 90,053 162,659 320,849 497,491 1,071,052

SO2 (metric tons) 56 101 200 829 1,186

Nox (metric tons) 21 38 75 426 560

Source:

Emission estimates per MWh prior to 2007 are based on Maine-specific marginal emission rates reported in the 

“2004 New England Marginal Emission Rate Analysis.” ISO New England, Inc. May, 2006. Table 5.7-5.9, Page 16. 

Estimates for 2007 are from the Avoided Energy Supply Costs: 2007 Final Report August 10, 2007 Synapse Energy Economics

CO2: 1,260 lbs/MWh

SO2: 2.1 lbs/MWh

NOx: 1.08 lbs/MWh

Appendix H: Utility Conservation Fund Assesments

for Efficiency Maine 

Table H1: Utility Assessments for Efficiency Maine (Actuals and Projected)

Utility

FY ‘05 

(Actual)

FY ’06 

(Actual)

FY ’07 

(Actual)*

Projected 

FY ‘08**

Projected 

FY ‘09

Projected 

FY ‘10

Central Maine Power Co. $7,458,040 $7,339,093 $6,290,032 $14,199,887 $12,441,808 $13,208,074 

Bangor Hydro-Electric Co. $990,156 $1,508,735 $1,288,409 $2,108,110 $1,653,415 $1,692,932 

Maine Public Service Co. $360,819 $431,840 $517,664 $823,807 $903,746 $925,345 

Kennebunk Light & Power $85,593 $110,891 $131,624 $174,273 $191,184 $195,754 

Eastern Maine Electric Coop $71,420 $89,926 $108,796 $134,413 $147,456 $150,980 

Houlton Water Co. $77,505 $55,654 $136,995 $190,959 $170,154 $174,221 

Van Buren Light & Power Co. $10,202 $12,782 $10,866 $25,331 $22,810 $23,356 

Fox Island Electric Coop $10,802 $10,107 $5,446 $16,699 $16,143 $16,529 

Swans Island Coop $4,113 $2,125 $1,467 $3,395 $3,724 $3,813 

Madison Electric Works $11,576 $5,960 $8,213 $0 $0 $0 

TOTAL $9,080,226 $9,567,113 $8,499,512 $17,676,874 $15,550,442 $16,391,004 

Note: * Reflects late collection of $3,049,311 soon after close of FY ‘07

 ** Reflects payment of late collected revenues from FY ‘07 noted above

Note: Revenues are expected to decrease by $1.3 million in FY ‘08 and $2.6 million in FY ‘09 due to changes in contribution 

 from T, ST class. 
For more information, contact:

Denis Bergeron

Director, Energy Programs Division

Maine Public Utilities Commission

(207) 287-1366 • efficiencymaine.com

Efficiency Maine is a statewide effort to promote the 

more efficient use of electricity, help Maine residents and businesses 

reduce energy costs, and improve Maine’s environment. Efficiency 

Maine is funded by electricity consumers and administered by 

the Maine Public Utilities Commission.

This Report was published by the Maine Public Utilities 

Commission, Division of Energy Programs. This publication is 

printed under appropriation #014-65A-0966-01.

Printed in Maine on recycled paper. 

Kurt Adams, Chairman

Sharon Reishus, Commissioner

Vendean Vasiades, Commissioner