<PAGE>

                                                                    EXHIBIT 10.9

Confidential Treatment has been requested with respect to portions of the
agreement indicated with an asterisk [*]. A complete copy of this agreement,
including the redacted terms, has been separately filed with the Securities and
Exchange Commission.


                             E-COMMERCE AGREEMENT
                             --------------------


     THIS E-Commerce Agreement dated the 14th day of May, 1999 (the "Effective
Date") is by and between THESPORTSAUTHORITY.COM, INC., a Delaware corporation
("TSA.com"), and THE SPORTS AUTHORITY, INC., a Delaware corporation
("Retailer").

     WHEREAS, Retailer is a full line sporting goods retailer and operates TSA
Stores (as defined below) in the U.S. and Canada under the trade name, trademark
and service mark THE SPORTS AUTHORITY;

     WHEREAS, Retailer has entered into a certain E-Commerce Venture Agreement
with Global Sports Interactive, Inc. for the purpose of cooperatively forming
and operating the company which is TSA.com;

     WHEREAS, TSA.com is in the business of creating, developing, operating,
maintaining, advertising and promoting all aspects of the E-Commerce Business;
and

     WHEREAS, Retailer desires to enter into an agreement with TSA.com pursuant
to which TSA.com shall provide certain services to Retailer, all upon the terms
and conditions hereinafter set forth;

     WHEREAS, Retailer and its subsidiary THE SPORTS AUTHORITY MICHIGAN, INC.
(as "Licensor") have entered into a certain License Agreement with TSA.com under
which TSA.com as Licensee has been granted certain rights to use the Marks,
Names, TSA Buying Power and TSA Content (all as defined in the License
Agreement) in connection with creating, developing, operating, maintaining,
advertising and promoting the TSA Site; and

     NOW, THEREFORE, the parties hereto, intending to be legally bound hereby,
agree as follows:

                                   ARTICLE I
                                  DEFINITIONS

     As used herein, the following terms shall have the following meaning:

1.1  "Advertising Co-op and Discretionary Funds" shall mean amounts earned by or
     allocated to Retailer by its vendors, the purpose of which is to advertise
     or market a given vendor's brand or goods, or for advertising, marketing,
     promotional or other use at Retailer's discretion.
<PAGE>

1.2  "Advertising and Marketing Partners of TSA.com" shall mean operators or
     proprietors of search engines, portals, community sites, content sites, on-
     line retailers, shopping, regional and industry directories, push sites,
     and other Internet sites capable of attracting Customers for the TSA Site,
     or desirous of attracting Customers from the TSA Site to their sites, with
     whom TSA.com contracts for exchanges of advertising and promotional
     services and any form of compensation.  For purposes of this Agreement,
     TSA.com shall not contract with TSA Competitors and the same shall be
     excluded from the definition of Advertising and Marketing Partners of
     TSA.com.

1.3  "Business Day(s)" shall mean any day which is not a Saturday, Sunday or
     official federal holiday in the U.S.

1.4  "Closeout Merchandise" shall mean end of season, out of style, broken stock
     or excess merchandise that is currently carried by Retailer in a
     substantial number of its TSA Stores, or merchandise which is available for
     purchase from a given vendor on a closeout basis for sale in a substantial
     number of Retailer's TSA Stores, and priced by Retailer at a greater than
     normal discount for the purpose of reducing inventory or turning inventory
     quickly, without replenishment.

1.5  "Confidential Information" shall mean as that term is defined in Article XI
     of this Agreement.

1.6  "Cross Promotion" shall mean the use by Advertising and Marketing Partners
     of TSA.com of certain of Retailer's Names and Marks (as defined in and
     subject to the License Agreement) on other than the TSA Site for the
     purpose of promoting the TSA Site and the goods and services offered on the
     TSA Site.

1.7  "Customer" shall mean a consumer who purchases or otherwise receives any
     merchandise or services furnished by TSA.com from the TSA Site as permitted
     hereunder.

1.8  "Customer Data" shall mean  any and all data relating to Customers or
     potential Customers of the TSA Site, including without limitation, data
     relating to persons referred by or through the Advertising and Marketing
     Partners of TSA.com to the TSA Site.  Such data may include, without
     limitation, names and other identifying information such as addresses,
     phone numbers and e-mail addresses, credit card numbers and related data,
     preferences, gift and shipping information, purchase, payment and
     connection histories, correspondence, inquiries, and descriptions of the
     items and quantities of items purchased by any such persons.

1.9  "Databases" shall mean all data structures, data schema, database
     dictionaries, attributes, validation tests for each element, table sizes
     and formats, access requirements, data dependencies and other elements
     involving the management or storage of data on the TSA Site, and all
     refinements, updates, releases, improvements and enhancements thereto, all
     Intellectual Property Rights embedded therein (except those belonging to
     Retailer or TSA.com) and all applications created specifically for
     management and use of the Customer Data, Financial Data and TSA Content,
     but excluding the Customer Data,

                                       2
<PAGE>

     Financial Data and TSA Content per se. GSI shall own all right, title and
     interest in and to the Databases, while Retailer and TSA.com may use the
     Databases subject to other restrictions set forth herein.

1.10 "Defective Allowance" shall mean a discount or rebate granted by a vendor
     to a retailer as a result of defective merchandise received by the retailer
     and pursuant to which, the retailer also retains or destroys the
     merchandise.

1.11 "Disclosing Party" shall mean the party disclosing Confidential Information
     as permitted under this Agreement.

1.12 "E-Commerce Business" shall mean the business of creating, developing,
     operating, advertising and promoting the TSA Site as further described
     herein.

1.13 "E-Commerce Orders" shall mean any orders for On-Line Merchandise or
     services placed by Customers from the TSA Site.

1.14 "E-Commerce Shopping Experience" shall mean the unique and highly
     interactive experience of shopping for and purchasing merchandise from the
     TSA Site, including, without limitation, the experience of a functional
     (little or no fluff), streamlined, easy to navigate, on-line sporting goods
     store with the Features Set described herein and in Attachment A. As much
                                                         ------------
     as practicable, the TSA Site shall draw from the "look and feel" of
     Retailer's TSA Stores and reinforce Retailer's mission of offering high
     quality, high performance, innovative products, in fashion and on trend as
     to style, color, materials and makeup, supporting beginner, intermediate
     and enthusiast participants through superior value and service. The E-
     Commerce Shopping Experience is intended to help make the TSA Site the  e-
     commerce shopping site for sporting goods, athletic apparel and athletic
     footwear.

1.15 "Features Set" shall mean the features, characteristics and requirements
     for the TSA Site as set forth throughout this Agreement and in Attachment
                                                                    ----------
     A, as the latter may be amended or supplemented in accordance with this
     --
     Agreement.

1.16 "Financial Data" shall mean all data relating to the financial performance
     or operations of the TSA Site, including the financial information
     generated pursuant to Article 8.1 below, and any aggregates of data which
     are Customer Data, except that any names and other information identifying
     Customers in any manner shall not be considered and be excluded from
     Financial Data.

1.17 "Fiscal Year" shall mean TSA.com's fiscal year.  TSA.com shall give at
     least ninety (90) days advance notice to Retailer of any change in
     designation of TSA.com's Fiscal Year.

1.18 "In Line Merchandise" shall mean current merchandise carried by Retailer in
     a substantial number of its TSA Stores (excluding test merchandise,
     Markdowns, Closeouts and Special Makeups), or merchandise which Retailer
     intends in the near future to carry in a substantial number of its TSA
     Stores, or which is offered by the same vendors and is

                                       3
<PAGE>

     closely related to foregoing merchandise and available to Retailer but not
     currently carried in its TSA Stores.

1.19 "Intellectual Property Rights" shall mean any and all now known or
     hereafter known tangible and intangible (a) rights associated with works of
     authorship throughout the universe, including but not limited to
     copyrights, moral rights, and mask-works, (b) trademark and trade name
     rights and similar rights, (c) trade secret rights, (d) patents, designs,
     algorithms and other industrial property rights, (e) all other intellectual
     and industrial property rights (of every kind and nature throughout the
     universe and however designated) (including logos, "rental" rights and
     rights to remuneration), whether arising by operation of law, contract,
     license, or otherwise, and (f) all registrations, initial applications,
     renewals, extensions, continuations, divisions or reissues hereof now or
     hereafter in force (including any rights in any of the foregoing).

1.20 "Internet" shall mean a global network of interconnected computer networks,
     each using the Transmission Control Protocol/Internet Protocol and/or such
     other standard network interconnection protocols as may be adopted from
     time to time, which is used to transmit content that is directly or
     indirectly delivered to a computer or other digital electronic device for
     display to an end-user, whether such content is delivered through on-line
     browsers, off-line browsers, or through "push" technology, electronic mail,
     broadband distribution, satellite, wireless or other successor technologies
     or means.   Internet shall also mean on-line services such as AOL,
     CompuServe and Prodigy.

1.21 "Launch Date" shall mean the date on which TSA.com commences normal
     operation of the TSA Site with the Core Functionality as further described
     in Attachment A.
        ------------

1.22 "Markdowns" shall mean merchandise currently in Retailer's inventory in a
     substantial number of its TSA Stores which is systematically offered for
     sale at prices less than the original retail prices at which Retailer
     offered such merchandise, in response to low demand, seasonality,
     obsolescence or other market conditions.

1.23 "Milestone Delivery Schedule" shall mean the major dates and deliverables
     in creating, developing and launching the TSA Site, which may be
     incorporated into the Production Schedule, as further described in
     Attachment A.
     ------------

1.24 "On Line Customer Loyalty Programs" shall mean programs established by
     TSA.com with Retailer's prior review and approval to encourage repeat
     business at the TSA Site from Customers.

1.25 "On Line Gift Certificates" shall mean gift certificates bearing the mark
     THESPORTSAUTHORITY.COM, distributed electronically under the auspices of
     TSA.com (subject to Retailer's approval and the terms of the License
     Agreement), offered by TSA.com and redeemable only through or on the TSA
     Site, but not at Retailer's TSA Stores.

                                       4
<PAGE>

1.26 "On Line Merchandise" shall mean the merchandise offered and sold by
     TSA.com on the TSA Site as further defined in Article 4.3.

1.27 "Outsourcing Partner(s)" shall mean any person or entity which, subject to
     Article 20.11 and other applicable terms of this Agreement, TSA.com engages
     to perform any of the obligations, duties or services which TSA.com has
     undertaken or promised to perform under this Agreement.

1.28 "Own Brand Merchandise" shall mean any and all goods bearing, or sold under
     or in connection with packaging or labels bearing the mark THE SPORTS
     AUTHORITY or the mark THE SPORTS AUTHORITY & Design, as either offered and
     sold by Retailer in its TSA Stores, or offered and sold by TSA.com from the
     TSA Site.  All such sales by TSA.com are subject to the terms of the
     License Agreement.

1.29 "Party" shall mean Retailer or TSA.com; "Parties" shall mean both of them.

1.30 "Production Schedule" shall mean the schedule to be agreed upon by the
     Parties for the creation, development, and production (both before and
     after the Launch Date) of the TSA Site, including the delivery of TSA
     Content and TSA.com Products.

1.31 "Receiving Party" shall mean the party receiving Confidential Information
     as permitted under this Agreement.

1.32 "Retailer's Warehouse" shall mean the place or places at which Retailer
     receives bulk delivery of any merchandise from its vendors.

1.33 "Special Makeups" shall mean merchandise currently carried by Retailer in a
     substantial number of its TSA Stores (excluding test merchandise, Markdowns
     and In-Line Merchandise), or merchandise which Retailer plans to carry in a
     substantial number of its TSA Stores, which is manufactured and sold to
     Retailer on a temporarily exclusive basis, and not otherwise available in
     the market or for purchase by other retailers during the period of
     exclusivity.

1.34 "Term" shall mean the period commencing with the Effective Date and
     continuing until this Agreement is terminated as provided in Article XVII
     below.

1.35 "TSA Competitor" shall mean:  (a) any person, firm or corporation or other
     entity (other than TSA and its retailing subsidiaries) which either
     directly or indirectly derives twenty percent (20%) or more of its revenues
     from the sales or distribution of sporting goods, athletic apparel,
     athletic footwear or related goods and services, whether operating from
     stores located in the U.S., Canada or Japan or any other nation in which
     the predominant language is English, whether by mail order, home shopping
     through audio or video programming, over the Internet or otherwise; and (b)
     any retailing entity which would clearly be regarded as a competitor of TSA
     by the U.S. Department of Justice under federal antitrust and competition
     laws and regulations.

                                       5
<PAGE>

1.36 "TSA.com Products" shall mean, collectively, the TSA.com Tools and the
     TSA.com Work Product.

1.37 "TSA.com Tools" shall mean any tools, both in object code and source code
     form, which TSA.com has already developed or which TSA.com independently
     develops or licenses from a third party, excluding any tools which TSA.com
     creates pursuant to this Agreement.  By way of example, TSA.com Tools may
     include, without limitation, search engines, Java servlets and ActiveX
     controls.

1.38 "TSA.com Work Product" shall mean all HTML files and Java files (or
     derivatives of either), graphics files, animation files, data files,
     technology, scripts and programs, both in object code and source code form,
     all documentation and any other items used by TSA.com to create the TSA
     Site.

1.39 "TSA Content" shall mean the following content or information, as furnished
     by Retailer to TSA.com subject to the terms of this Agreement and the
     License Agreement:

          (a)  text, graphics, photographs, video, audio and/or other data or
               information relating to any subject furnished by Retailer to
               TSA.com and intended solely for use in connection with the TSA
               Site;

          (b)  Retailer selected print advertisements for the TSA Stores or the
               goods and services offered by Retailer in the TSA Stores,
               including run of press and insert advertisements which appear in
               newspapers and magazines, as well as printed in store signage,
               point of sale and display signage and information promoting
               events and the goods and services offered in the TSA Stores; and

          (c)  such information concerning the goods and services offered by
               Retailer in the TSA Stores in the U.S. as Retailer possesses and
               has the right to transfer and license to TSA.com, and which
               Retailer deems necessary to successful operation of the TSA Site,
               including, without limitation, information which is related to
               the sourcing, manufacturing, development, design, fabrication,
               construction, test procedures, performance features, quality
               control standards, merchandise specifications, reliability
               standards, distribution, product costs, other costs, allowances,
               rebates, sizes, colors, decoration, display, pricing, margins,
               vendor economic information, and similar information and know-how
               necessary to the procurement, merchandising, inventory management
               and sales of such goods and services in the TSA Stores.

1.40 "TSA Gift Certificates" shall mean gift certificates bearing the marks THE
     SPORTS AUTHORITY and THE SPORTS AUTHORITY & Design, printed and distributed
     under the auspices of Retailer, offered by Retailer for redemption at its
     TSA Stores, or if by TSA.com on the TSA Site, redeemable only at Retailer's
     TSA Stores.

                                       6
<PAGE>

1.41 "TSA Site" shall mean that certain Internet site currently accessible
     through the URL "http://www.thesportsauthority.com," and any backup or
     mirror Internet site; it being understood that the TSA Site shall be
     primarily targeted by TSA.com at Customers, and not at persons, entities or
     activities otherwise described in Article 2.6 of the License Agreement.
     Further, the TSA Site shall not be used by TSA.com to furnish, sell,
     advertise or promote the goods or services of any TSA Competitor.  The TSA
     Site shall include, without limitation, the E-Commerce Shopping Experience,
     the Features Set and other aspects, features and characteristics as set
     forth in this Agreement and its Attachments.

1.42 "TSA Stores" shall mean any sporting goods retail store established and/or
     operated by Retailer or Retailer's wholly-owned retailing subsidiaries and
     devoted to the sale of a broad assortment of sporting goods, athletic
     footwear, athletic apparel and related goods, and to provision of related
     services.

1.43 "URL" shall mean the uniform resource locator of the TSA Site on the
     Internet.

1.44 "URL Integration" shall mean the display of Retailer's URL in Retailer's
     prepared advertising, marketing, public relations and investor relations
     communications as further described in Article 7.5.

1.45 "Web" or "web" shall mean the World Wide Web, a network protocol for
     accessing and viewing text, graphics, sound and other media and engaging in
     e-commerce via the Internet.

                                   ARTICLE II
                          DEVELOPMENT OF THE TSA SITE

2.1  Services.  TSA.com, at its own expense and at no cost to Retailer, shall
     --------
provide all creative, design, programming and other consulting services,
including all applicable TSA.com Products, necessary to the successful
realization of the TSA Site, including without limitation, services in the Core
Functionality as specified in Attachment A and incorporation of at least the
                              ------------
core aspects (as agreed by the Parties) of the Features Set, in accordance with
the Milestone Delivery Schedule and the Production Schedule, and as is necessary
in order to deliver the TSA Site in condition acceptable to Retailer on or
before the Launch Date.  After initial acceptance by Retailer and full scale
launch of the TSA Site, TSA.com's development and maintenance services shall
continue throughout the Term of this Agreement.

2.2  TSA Content.  (a) Initial TSA Content.  As soon as reasonably possible
     -----------       -------------------
after the Effective Date, TSA.com and Retailer shall agree upon a Production
Schedule for the delivery by Retailer to TSA.com of that TSA Content which
Retailer intends for TSA.com to incorporate into the TSA Site.  The Parties
acknowledge that Retailer shall be able to deliver certain "static" information,
such as TSA Store locations, promptly to TSA.com, and that other TSA Content,
such as TSA Content concerning the merchandise to be sold on the TSA Site, may
be delivered at a later date, closer to the Launch Date.  TSA Content shall be
in the format(s) designated by TSA.com as set forth in Attachment B hereto or in
                                                       ------------
such other formats as the Parties may

                                       7
<PAGE>

mutually agree. Upon Retailer's request, TSA.com shall assist Retailer in the
conversion of TSA Content into an acceptable form for use by TSA.com for the TSA
Site.

     (b) Subsequent TSA Content.  Retailer shall supply TSA.com with updated TSA
         ----------------------
Content as it becomes available to Retailer and necessary to updating the TSA
Site.  Notwithstanding anything contained herein to the contrary, and except as
it relates to Special Make-Ups, it shall be TSA.com's responsibility to produce
and maintain all camera ready product information for use on the TSA Site and
Retailer shall have no responsibility therefor.  With respect to Special Make-
Ups, Retailer shall furnish sample products to TSA.com with sufficient lead time
to allow TSA.com to produce camera ready product information as and when needed.

2.3  Project Liaisons.  Each party's primary contacts for development efforts
     ----------------
shall be the project liaisons specified in Attachment A or the persons otherwise
                                           ------------
designated in writing by Retailer or TSA.com from time to time, as the case may
be.

2.4  Acceptance.  TSA.com shall make available to Retailer Alpha and Beta
     ----------
versions of the TSA Site for Retailer's review and, with respect to the Beta
version, annotation and approval, and Retailer shall provide the latter, all
according to the Milestone Delivery Schedule, if not earlier.  Retailer shall
review and comment upon the Alpha version within two Business Days after
delivery of the Alpha version.  TSA.com shall make any necessary changes and
furnish the Beta version of the TSA Site for Retailer's review and acceptance on
or before September 21, 1999.  Retailer shall have seven (7) Business Days after
delivery of the Beta version to review and evaluate the TSA Site (the
"Acceptance Period") in order to assess whether it successfully incorporates the
Features Set, captures the desired  E-Commerce Shopping Experience and otherwise
complies with the terms of this Agreement and of the License Agreement.  During
the Acceptance Period, Retailer shall identify in writing to TSA.com all aspects
of the TSA Site that do not substantially conform as described above.  Upon
receipt of Retailer's list of non-conformities, TSA.com shall correct promptly
all such non-conformities so that the TSA Site does conform in all material
respects, and substantially conforms in all lesser respects, after which
Retailer and TSA.com shall extend the Acceptance Period for a second seven (7)
Business Day Acceptance Period during which Retailer shall confirm that all non-
conformities that were previously identified have been corrected.
Notwithstanding the foregoing, the TSA Site shall be deemed accepted upon the
earlier of: (i) its use in commerce with all Core Functionality, provided,
however, TSA.com shall not use the TSA Site in commerce without Retailer's prior
approval and consent; (ii) Retailer's failure to give notice of any non-
conformities during an Acceptance Period; or (iii) Retailer's acceptance of the
TSA Site.

The acceptance procedures set forth in this Article 2.4 shall also apply to any
material modifications made to the TSA Site during the Term of this Agreement.
As used herein, "material modifications" shall mean alterations which
significantly change the overall design, "look and feel" or functionality of the
TSA Site, or which extend or reduce the Features Set.

2.5  Additional Features of the TSA Site; Updates.  TSA.com, at its own expense
     --------------------------------------------
and at no cost to Retailer shall provide such content and features on the TSA
Site as Retailer elects, which contain or make accessible as part of the TSA
Site such information as: corporate information

                                       8
<PAGE>

(e.g., historic background, mission statement, names of officers and directors),
store locator, public financial information (e.g., SEC filings, annual reports,
etc.), press releases, community programs, employment opportunities for in store
or corporate positions, frequently asked questions, a "contact us" section,
customer reviews, product reviews and any other information which serves to
enhance the TSA Site and help the TSA Site and Retailer attract and retain
Customers.

Without limiting the foregoing, following the initial completion, acceptance and
launch of the TSA Site, TSA.com, at its own expense and at no cost to Retailer,
shall update non-shopping aspects of the TSA Site, as requested from time to
time by Retailer, as follows:

     (a)  Employment Opportunities - TSA.com shall furnish technology to allow
          Retailer to update as frequently as Retailer desires.

     (b)  Public Financial Information -

          i)   Stock Prices - to be updated daily or more frequently by a link
               to another web site offering such information.

          ii)  SEC Filings and Annual Reports - SEC filings shall be provided by
               a link so long as the government (or Retailer) makes such filings
               available at no cost. Both SEC filings and annual reports shall
               be provided only if available in portable document format; in the
               alternative, TSA.com shall provide the consumer with a form and
               format in order facilitate efficient delivery of such information
               from Retailer's investor relations or legal departments.

     (c)  Store Locators - to be updated as such information changes and is
          received from Retailer.

     (d)  Frequently Asked Questions - to be updated by TSA.com monthly, from
          TSA.com's experience in hosting, managing and operating the TSA Site,
          and from any information which Retailer provides.

     (e)  Corporate Information - to be updated as such information changes and
          is received from Retailer.

     (f)  Retailer's Community Programs - to be updated as such information
          changes and is received from Retailer.

     (g)  Press Releases - TSA.com shall furnish technology to allow Retailer to
          update and post on the TSA Site directly.  Retailer shall be able to
          post press releases on the TSA Site as it desires.

     (h)  "Contact Us" Section - to be updated as such information changes and
          is received from Retailer.

                                       9
<PAGE>

                                  ARTICLE III
                    HOSTING AND MAINTENANCE OF THE TSA SITE

3.1  Data Center and Services.  TSA.com, at its own expense and at no cost to
     ------------------------
Retailer, shall furnish a data center and all "back-end" operations for the
purpose of hosting and maintaining the TSA Site, either directly, or through an
Outsourcing Partner (the "Data Center").  The Data Center shall be configured to
meet or exceed the standards and specifications set forth in Attachment C.  The
                                                             ------------
Data Center shall host the TSA Site and data servers in a secure environment.
The Data Center shall provide a commercially reasonable communications link to
the public Internet that is monitored at all times with wide area network
management tools.  The Data Center shall include all necessary resources,
including backup and mirror systems, to make the Data Center highly reliable and
allow the TSA Site to be operational on a 24 hours/7 days a week basis but for
scheduled down time for maintenance and backup purposes.  The Data Center shall
be supported and managed by TSA.com and TSA.com's operations and systems
administration staff shall maintain all servers and provide all technical and
support resources required to resolve any technical issues or failures of
equipment.  TSA.com shall operate the Data Center and all servers, all in
accordance with Attachment C.
                ------------

Retailer may request changes in the hosting operation or services provided under
this Agreement in order to meet the changing needs of Retailer and of the TSA
Site.  Such requests shall be made in writing.  Retailer and TSA.com shall
evaluate the needs and proposed changes to determine the best course of action
and amend Attachment C, if necessary and agreed to by the Parties.
          ------------

3.2  TSA.com shall make the Data Center ready for acceptance testing on or
before October 14, 1999. Retailer or its representatives may conduct acceptance
tests during the following two-week period to verify that the Data Center meets
the agreed upon acceptance criteria.  If at the end of such two-week period, the
Data Center has failed to meet such criteria, the Parties shall work together to
determine the reasons for such failure.  The Party whose action or inaction is
determined to be the cause of such failure, shall, with the cooperation and
assistance of the other Party, work to promptly remedy such failure.  If the
Data Center has not passed the acceptance criteria within thirty (30) days after
the end of such two-week period, and if the cause has been attributed to TSA.com
or its Outsourcing Partner, Retailer shall have the right, upon written notice
to TSA.com, to terminate this Agreement at the end of such thirty day period.
Once Retailer has accepted the Data Center in accordance with the agreed upon
acceptance criteria, TSA.com shall immediately staff its operations team and
begin operating the Data Center.

3.3  Performance Monitoring.  TSA.com and Retailer shall work together during
     ----------------------
the implementation of the Data Center to mutually agree upon the reports that
TSA.com shall prepare and deliver as part of normal operations to document
performance once the Data Center has been accepted and gone into operation.
TSA.com shall permit Retailer to track performance and derive statistics via
remote access to the Data Center.

3.4  Hosting Services.   TSA.com shall load the TSA Site onto server(s) that are
     ----------------
connected to the Internet and readily accessible via the Web through use of the
URL.  TSA.com shall ensure

                                       10
<PAGE>

that the TSA Site is functional and ready to process transactions in an
efficient manner, and that it is compatible with all major software platforms,
including the major web browsers and helping applications and plug-ins. TSA.com
shall upload all TSA Content, including updates, to the TSA Site within three
(3) Business Days of delivery to TSA.com. With TSA.com's prior written consent
and cooperation, Retailer may electronically transmit or upload TSA Content
directly to the Web Site.

3.5  Maintenance Services.  TSA.com shall maintain the TSA Site so that it
     --------------------
functions in a reasonably error free manner and according to the standards and
specifications set forth in Attachment C.  Upon notification of an error in the
                            ------------
TSA Site or of a non-conformity between the TSA Site and the Features Set or
Attachment C, whether from Retailer or from any Customer or user of the TSA
------------
Site, TSA.com shall promptly commence an investigation into the reported error,
and TSA.com shall, upon reproducing such error, use reasonable commercial
efforts to correct such error in a timely fashion.  While providing any
maintenance services, TSA.com shall ensure that the TSA Site is functional and
ready to process transactions in a reasonably efficient manner, provided,
however, that TSA.com may, during low usage periods and as mutually determined
by the Parties, temporarily take down or block access to the TSA Site to perform
maintenance.

3.6  Search Engine Registration.  On or before the Launch Date, and from time to
     --------------------------
time as requested by Retailer during the Term of this Agreement, TSA.com shall
write professional meta tags and register the TSA Site and Retailer's URL with
the as many of the leading search engines and directories, as well as many of
the leading shopping, industry and regional directories, as practicable.  The
Parties acknowledge that submission of registration materials does not guarantee
that registration will actually take place.

                                   ARTICLE IV
                           MERCHANDISING THE TSA SITE

4.1  In General.  The Parties acknowledge that Retailer's core competencies lie,
     ----------
in part, in the selection, sourcing, purchasing,  distribution, presentation,
advertising and sale of merchandise, including without limitation, the
establishment and maintenance of favorable relationships with merchandise
vendors, all in relation to operating land-based sporting goods stores.
Similarly, TSA.com's (or GSI's) core competencies lie, in part, in the creation,
development and operation of e-commerce businesses, including, without
limitation, making it possible for land-based retailers to successfully migrate
to and operate e-commerce businesses which may differ, especially as to
merchandising, from their land-based stores.  The Parties anticipate that the
majority of merchandise to be offered and sold on the TSA Site shall be
merchandise which Retailer originally selects and orders for its TSA Stores.
Under this Agreement, TSA.com shall be kept informed of Retailer's selection and
ordering processes and shall be entitled, subject to the restrictions set forth
herein, to select from the full range of merchandise offered in Retailer's TSA
Stores the merchandise to be offered on the TSA Site.  TSA.com's selection may
be supplemented in part, as provided herein, with merchandise not otherwise
offered or sold in Retailer's TSA Stores.

                                       11
<PAGE>

4.2  Restrictions.  In no event shall TSA.com offer or sell on the TSA Site, and
     ------------
Retailer shall not be required to assist TSA.com in obtaining:

     (a)  firearms, ammunition, explosives and explosive materials, weapons, and
          any related items, equipment and accessories which may be subject to
          licensing, permitting and or other governmental restrictions on sales,
          distribution and/or exports of the same;

     (b)  counterfeit merchandise or merchandise which infringes the valid
          Intellectual Property Rights of others within an applicable
          jurisdiction;

     (c)  any merchandise for which merchants are charged with in-person
          verification of identity or age or other qualifications to own or
          purchase the subject merchandise;

     (d)  any merchandise which is subject to any export prohibition from the
          U.S., or which is barred or otherwise prohibited from use in any
          export destination country outside the U.S., unless such merchandise
          is offered, sold and delivered to Customers only within the U.S.;

     (e)  any merchandise, which if offered or sold on the TSA Site, would
          violate the terms of any agreement between the subject vendor and
          Retailer, including, without limitation, any term restricting
          distribution to the territories served by Retailer's TSA Stores,  or
          which would otherwise materially damage the relationship between the
          subject vendor and Retailer; and

     (f)  any merchandise which Retailer requests in writing be removed from the
          TSA Site, if for legitimate business purposes set forth in Retailer's
          notice to TSA.com; provided that Retailer purchases such merchandise
          from TSA.com at TSA.com's cost if such merchandise cannot be returned
          to the vendor.

The above restrictions shall apply at all times to the TSA Site.  Retailer and
TSA.com agree to communicate in good faith, as needed, concerning the
construction, application and enforcement of the above restrictions.

4.3  Available Merchandise.  Subject to the above restrictions, TSA.com shall
     ---------------------
have the right to offer and  sell on the TSA Site, and Retailer shall assist
TSA.com in obtaining:

     (a)  In Line Merchandise;

     (b)  Special Make-Ups;

     (c)  Closeout Merchandise, but only such Closeout Merchandise as Retailer
          currently carries, or places orders for sale in its TSA Stores;

     (d)  Markdowns;

                                       12
<PAGE>

     (e)  On Line Gift Certificates; and

     (f)  TSA Gift Certificates.

Merchandise in categories 4.3(a) through (f) above shall be referred to as "On-
Line Merchandise."

4.4  Vendor Relations; Orders by TSA.com.  (a)  At such time and by means of a
     -----------------------------------
form of written or electronic notice which is mutually agreed upon by the
Parties, Retailer shall notify all of its vendors: (i) of the formation of
TSA.com as a venture of Retailer and GSI; (ii) that the TSA Site is operated by
TSA.com; (iii) that TSA.com shall be coordinating its purchases with Retailer
and purchasing additional quantities of merchandise as ordered by Retailer; (iv)
that each vendor, for the benefit of Retailer, should sell its merchandise to
TSA.com at the same prices, with the same Advertising Co-op and Discretionary
Funds and on the same terms and conditions as it sells the same merchandise to
Retailer; and (v) that such merchandise should be shipped and invoiced directly
to TSA.com.  If a given vendor refuses to directly ship to and invoice TSA.com,
TSA.com shall notify Retailer.  If the vendor cannot be persuaded to deal
directly with TSA.com, then subject to Retailer's consent, which it may withhold
as it sees fit, Retailer may place the order for TSA.com and such vendor may
ship to and invoice Retailer for such merchandise.  Retailer shall then invoice
TSA.com at Retailer's net cost, and TSA.com shall pay Retailer the purchase
price and all freight and handling charges within thirty days of any such
shipment by Retailer to TSA.com.  TSA.com shall pay Retailer its pro rata share
(based upon that portion of the shipment purchased by Retailer for TSA.com as it
relates to the entire shipment received by Retailer from that vendor) of the
actual freight costs from the vendor's facility to Retailer's Warehouse, as well
as any handling and freight costs incurred by Retailer in packing and shipping
the subject merchandise from Retailer's Warehouse to TSA.com's fulfillment
facility.  Retailer shall include a detailed bill of lading or invoice with each
such shipment.

     (b)  In Line Merchandise.  Retailer shall use its best efforts to advise
          -------------------
TSA.com within ten (10) Business Days after placing a purchase order with a
vendor for any In Line Merchandise, identifying the vendor and the item (by
category, class, UPC and/or Retailer's sku number), and setting forth Retailer's
net cost, Retailer's proposed original retail price and expected date of receipt
at Retailer's Warehouse.

     (c)  Special Make-Ups; Own Brand Merchandise.  Retailer shall use its best
          ---------------------------------------
efforts to advise TSA.com within ten (10) Business Days after placing a purchase
order with a vendor for any Special Make-Ups or Own Brand Merchandise,
identifying the vendor and the item (by category, class, UPC and/or Retailer's
sku number), and setting forth Retailer's net cost, Retailer's proposed original
retail price and expected date of receipt at Retailer's Warehouse. Further,
Retailer shall advise TSA.com and, if possible, furnish TSA.com with a sample of
the Special Make-Ups or Own Brand Merchandise and advise TSA.com of the color
selection and size range. TSA.com shall have the right to purchase up to five
per cent of the Special Make-Up or Own Brand Merchandise, proportionately as to
size and color, as ordered by Retailer. TSA.com shall have five (5) business
days after receipt of notice from Retailer to place its order for Special Make-
Ups or Own Brand Merchandise and, if so, the quantity thereof.

                                       13
<PAGE>

Notwithstanding anything contained herein to the contrary, TSA.com recognizes
that there may be instances where there shall be an insufficient amount of a
particular item of Special Make-Ups or Own Brand Merchandise to warrant selling
such merchandise on-line. In such instances Retailer shall not be required to
offer such Special Make-Ups or Own Brand Merchandise to TSA.com. Further,
TSA.com acknowledges that Retailer may not be able to offer to TSA.com certain
Special Make-Ups or Own Brand Merchandise which is not available in all of
Retailer's TSA Stores.

     (d)  Closeout Merchandise.  Retailer shall use its best efforts to advise
          --------------------
TSA.com within ten (10) Business Days after issuing a purchase order for
Closeout Merchandise from a vendor.  Retailer may from time to time agree to
sell Closeout Merchandise to TSA.com on such terms and in such amounts as may be
determined by the Parties, provided, however, that Retailer shall use
commercially reasonable efforts to make Closeout Merchandise available to
TSA.com, subject to availability.

     (e)  Markdowns.  Retailer may from time to time agree to sell Markdowns to
          ---------
TSA.com on such terms and conditions and in such amounts as may be determined by
the Parties.

     (f)  The Parties shall cooperate with each other so that, as between
TSA.com and Retailer, as much of the processes set forth in Article 4.4(a)-(f)
above as possible may be accomplished electronically.

4.5  Prices of On-Line Merchandise.  Subject to the terms of this paragraph and
     -----------------------------
to any applicable laws, Retailer shall [*].  [*] shall adopt and be responsible
for implementing such price determinations.  Retailer shall use its best efforts
to [*]; provided, however, that for any item which [*].  TSA.com may assist
Retailer in [*].  Retailer acknowledges that TSA.com, unless it elects to do so,
[*].  In such event, Retailer shall nevertheless have the right to [*]  The
Parties shall cooperate with each other so that the entire pricing process
between TSA.com and Retailer may be accomplished electronically.

4.6  On-Line Gift Certificates; TSA Gift Certificates.  Subject to Retailer's
     ------------------------------------------------
prior review and approval of the form and content of any proposed On-Line Gift
Certificate and of TSA.com's redemption policy, and subject to the terms of the
"License Guidelines and Restrictions" under the License Agreement, TSA.com may
develop, publish and offer for sale On-Line Gift Certificates on the TSA Site.
TSA.com shall clearly and conspicuously state in connection with any offer to
purchase or sell such On-Line Gift Certificates, and state on the On-Line Gift
Certificates themselves, that On-Line Gift Certificates are redeemable only on
the TSA Site and not at TSA Stores.  In addition, subject to the prior
negotiation and agreement of the Parties as to all terms, TSA.com may offer TSA
Gift Certificates for sale on the TSA Site, but only with the clear and
conspicuous statement that such TSA Gift Certificates are redeemable only in TSA
Stores. As between TSA.com and Retailer, TSA.com shall bear any escheat duties
with respect to On-Line Gift Certificates.

                                   ARTICLE V
                     ORDER PROCESSING AND CUSTOMER SERVICE

                                       14
<PAGE>

5.1  Processing of Customer Orders.  Except as otherwise provided in Article
     -----------------------------
6.3, TSA.com shall be solely responsible for processing all E-Commerce Business.
TSA.com shall enter into merchant agreements in its own name and on its own
account with at least the credit card providers VISA, Master Card and American
Express.  Further, TSA.com shall use commercially reasonable efforts to provide
the functionality to accept Retailer's forthcoming private label credit card, on
the same terms and conditions as accepted by Retailer at Retailer's TSA Stores.
TSA.com shall provide secure systems for submitting and processing all credit
card transactions, as well as systems for immediate confirmation of all E-
Commerce Orders, and confirmation of shipments, out of stock or back orders via
mail and/or email.  TSA.com shall promptly process all E-Commerce Orders
received from Customers via the TSA Site.  TSA.com shall take the Customer's
credit card number at such time as On-Line Merchandise or related services are
ordered.  TSA.com shall charge the Customer's credit card at the time the On-
Line Merchandise is shipped or the related services are furnished.  The
transaction shall appear on the Customer's credit card under the merchant name
"TheSportsAuthority.com" and proceeds shall be deposited into TSA.com's
designated bank account for full credit to TSA.com.  TSA.com shall make all
arrangements for delivery of all On-Line Merchandise and related services
purchased on the TSA Site.

5.2  Customer Relations.  TSA.com shall be responsible for providing all
     ------------------
Customer service relating to the TSA Site, which shall be provided in a
courteous and professional manner consistent with that provided by other
reputable on-line retailers.  TSA.com shall invite Customer feedback via a
"Contact us" or "How are we doing?" feature.  Beginning on and after the Launch
Date, TSA.com shall maintain an email reply service and a toll-free telephone
number and furnish adequate staff on a 24 hours a day/7 days a week basis to
receive and handle telephone inquiries, requests and complaints from Customers.
TSA.com shall periodically summarize and share Customers' on-line and telephone
feedback with Retailer, and continuously use it to improve TSA.com's operations,
as applicable.

5.3  On-Line Customer Loyalty Programs.  Subject to Retailer's prior review and
     ---------------------------------
approval, which shall no be unreasonably withheld, TSA.com shall have the right
to establish On-Line Customer Loyalty Programs in order to encourage continued
E-Commerce Orders.  Customer Loyalty Programs established by TSA.com shall be
used only in connection with E-Commerce Orders and Retailer's customer loyalty
programs shall be used only in connection with purchases at Retailer's TSA
Stores.

5.4  Return of On-Line Merchandise.  TSA.com's return policy shall be consistent
     -----------------------------
with Retailer's return policy.  With each shipment of merchandise, TSA.com shall
specifically instruct all Customers that no On-Line Merchandise purchased from
the TSA Site may be returned to Retailer's TSA Stores and may only be returned
to TSA.com in accordance with the instructions enclosed; provided, however, that
Retailer at its sole discretion, in order to maximize its own customer goodwill,
may accept any such On-Line Merchandise for return in accordance with Retailer's
return policy, and thereafter return the On-Line Merchandise (or destroy for
credit, as agreed by the Parties) to TSA.com's fulfillment center.  Once each
quarter, or more often as Retailer sees fit, it shall prepare and send an
itemized invoice describing all returns of On-Line Merchandise which it has
accepted at TSA Stores during the period elapsed since the

                                       15
<PAGE>

last such invoice, setting forth the items returned, quantities, amounts
refunded or values exchanged, and any packing, handling and freight charges
incurred by Retailer in shipping such On-Line Merchandise to TSA.com. TSA.com
shall pay each invoice in full within 30 days of receipt from Retailer. The
Parties shall negotiate in good faith and mutually agree to an appropriate
service charge which Retailer may add to all such invoices.

                                  ARTICLE VI
                                  FULFILLMENT

6.1  Fulfillment Duties of TSA.com.  TSA.com shall use commercially reasonable
     -----------------------------
efforts commensurate with leading e-commerce retail fulfillment operations to
provide fulfillment services for the TSA Site, according to the service
standards set forth in Attachment C.  These fulfillment services shall include,
                       ------------
without limitation:

     (a)  Order Receipt: accept all Customer orders (and order inquiries and
          -------------
          cancellations) on-line from TSA Site, and via dedicated toll-free
          telephone number(s) on a 24 hours/day, seven days a week basis.
          Process credit cards, verify authorizations and track frauds.  Compute
          and collect applicable taxes and shipping and handling charges.
          Track, verify and confirm all orders by phone, mail or email as
          appropriate.

     (b)  Credit Card Authorization and Billing: Process credit card payments,
          -------------------------------------
          verify authorizations and track frauds.  Reauthorize initial denials.
          Bill credit cards at time of shipment.

     (c)  Merchandise Receiving and Inspection: Receive, count and inspect
          ------------------------------------
          merchandise at warehouse or distribution center.  Issue and track
          backorders.

     (d)  Inventory Control: Track all merchandise on order, in warehouse or
          -----------------
          distribution center, and as sold to Customers.  Manage shrinkage.

     (e)  Pick, Pack and Ship: Pick merchandise to fill orders from warehouse or
          -------------------
          distribution center.  Pack and seal merchandise for safe shipment.
          Ship via Customer designated method within the time frames selected by
          or promised to Customers.

     (f)  Shipping Verification and Manifesting: Select appropriate shipping
          -------------------------------------
          carriers, apply appropriate shipping labels, and communicate with
          carriers and Customers to verify and track all shipments.

     (g)  Returns Processing: Provide on-line and toll-free telephone support
          ------------------
          for processing merchandise returns. Issue RA numbers, UPS call tags
          and the like. Verify, confirm and track returns.  Issue credit card
          credits (or refunds or exchanges) to Customers promptly upon receipt
          of returned merchandise.  Process returns of defective merchandise to
          recover from vendors.

                                       16
<PAGE>

     (h)  Customer Service: In addition to the services afforded to Customers
          ----------------
          above and as described in Article V, invite, track and respond as
          appropriate to Customer feedback.  Provide systematic capability to
          track and monitor customer service activity to include such
          information as original order number, order date, reason for Customer
          contact, and resolution.  For phone calls, track time to answer and
          call duration.  For e-mail, track elapsed time from Customer send
          time/date to TSA.com response time/date.

     (i)  Reporting: Provide reports to Retailer, including, without limitation,
          ---------
          concerning daily, weekly and monthly performance in each of the above
          categories, demand by page in the TSA Site, demand by item in the TSA
          Site, cancellations and returns, defectives, and the like.

6.2  Retailer's Option to Assume Fulfillment Duties.  The parties agree that, at
     ----------------------------------------------
the option of Retailer, at any time after the second anniversary of the Launch
Date, and upon nine months' prior written notice given by Retailer to TSA.com
and GSI, Retailer may assume all fulfillment duties with respect to the E-
Commerce Business and the TSA Site, provided that Retailer is able to satisfy
the following conditions:

     (a)  Retailer demonstrates to TSA.com's reasonable satisfaction that it has
          the ability to provide the same or better fulfillment services as
          TSA.com's then current fulfillment Outsourcing Partner at the same or
          better cost;

     (b)  Retailer demonstrates to GSI's reasonable satisfaction that any
          resulting modifications needed in GSI's engineering architecture shall
          seamlessly integrate Retailer's fulfillment systems with GSI's
          operations.  Further, if modifications are needed to integrate with
          GSI's operations, Retailer shall bear the costs of making such
          modifications; and

     (c)  If Retailer desires to outsource fulfillment after satisfying the
          foregoing conditions, it may only do so: (i) if Retailer also
          outsources all of its other e-commerce, mail order and catalog
          fulfillment services; and (ii) the costs charged by Retailer to
          TSA.com for the outsourced fulfillment services for the TSA Site does
          not include any markup by Retailer.

                                  ARTICLE VII
                    ADVERTISING AND MARKETING THE TSA SITE

7.1  Prior Approval of Agreements.  TSA.com agrees to obtain the written
     ----------------------------
approval of Retailer prior to entering into any agreement or arrangement with
Advertising and Marketing Partners of TSA.com, including, without limitation,
all agreements for on-line or off-line links, cross promotion, exclusive
arrangements, affiliate arrangements, and all other advertising exchange,
traffic accumulation, aggregation and distribution methods or arrangements.

7.2  Use Of Advertising Co-op And Discretionary Funds.  (a) TSA.com shall use
     ------------------------------------------------
all Advertising Co-op and Discretionary Funds received by TSA.com directly from
vendors as a

                                       17
<PAGE>

result of the purchase of On-Line Merchandise for the TSA Site, exclusively to
promote the TSA Site, in the manner and according to strategies as the Parties
shall mutually determine. All proposed advertisements shall be submitted to
Retailer for Retailer's prior review and approval.

     (b)  Any Advertising Co-op and Discretionary Funds received by Retailer due
to a given vendor's refusal to deal directly with TSA.com, and arising from
Retailer's purchase of any On-Line Merchandise for TSA.com, shall be passed
through to TSA.com by Retailer.  In any event, Retailer and TSA.com each prefer
that vendors deal directly with TSA.com, and each shall request Retailer's
vendors to do so.

7.3  TSA.com's Additional Advertising Commitment.  TSA.com shall spend, prior to
     -------------------------------------------
December 31, 2007, not less than [*] in excess of the amount of Advertising Co-
op and Discretionary Funds spent by TSA.com for advertising of TSA's Site, of
which at least [*] shall be spent by December 31, 2001 and the balance remaining
will be spent at the rate of at least [*] per Fiscal Year until all [*] is
spent.  In the event of a breach of this Article 7.3, TSA.com shall have the
right to cure such breach within 30 days of receipt of written notice of breach
from Retailer.

7.4  Cross Promotion.  Subject to Retailer's prior review and approval, and
     ---------------
subject to the terms of the License Agreement, TSA.com shall have the right to
use Retailer's URL, the name and mark "TheSportsAuthority.com" and certain other
Marks (as defined in the License Agreement) to cross promote the TSA Site with
Advertising and Marketing Partners of TSA.com.

7.5  URL Integration by Retailer.  Retailer, commencing no later than October 1,
     ---------------------------
1999 and on a rolling basis as it orders or prepares new printed materials or
advertisements or other communications pieces, and continuing during throughout
the Term, at no cost to TSA.com, shall use its best efforts to provide for URL
Integration in its prepared advertising, marketing and public and investor
relations communications pieces, as follows:

     (a)  by including its URL within substantially all of its print media
          advertising (including, without limitation, in newspapers,
          periodicals, circulars, billboards, print materials, shopping bags,
          cash register receipts and print sponsorship advertising);

(b)  by including its URL in substantially all of Retailer's television
     advertising; and

     (c)  by mentioning its URL during substantially all of Retailer's radio
          advertisements.

Retailer shall not be required to use the URL in any formats or applications
where it deems such use to be inappropriate, poor design, unreasonable or
awkward (e.g., in a radio spot which is too short) or where such use is rejected
or unacceptable under the terms of any applicable advertising, marketing or
sponsorship agreement.  Retailer may use the following disclaimer together with
the URL if appropriate and necessary: "On Line Merchandise offerings may vary
from products offered in The Sports Authority stores."

                                       18
<PAGE>

                                 ARTICLE VIII
                            ADMINISTRATIVE SERVICES

8.1. Administrative Services to be Provided by TSA.com.  TSA.com shall provide
     -------------------------------------------------
the following services to support the TSA Site and the E-Commerce Business:

     (a)  TSA.com shall, as required by law, or as requested by Retailer, GSI or
          both:

          (i)   formulate operating plans and budgets and share these with GSI
                and Retailer, at least semi-annually;

          (ii)  provide long range forecasting and statistical analyses and
                share these with GSI and Retailer;

          (iii) establish policies, provide technical support for and prepare
                and maintain financial books, coordinate financial audits,
                maintain statutory records and registers, and prepare and file
                financial reports, accounts and returns and income tax and other
                taxation returns required by the U.S. and other national, state
                and local governments;

          (iv)  obtain and administer national, state, and local licenses and
                permits necessary to conduct the E-Commerce Business and to
                operate the TSA Site;

          (v)   install and maintain various financial reporting systems,
                including general accounting, sales audit, inventory control,
                internal control, asset accounting and other like systems as are
                customary and usual for similar enterprises;

          (vi)  assist with public affairs and corporate communications services
                involving the TSA Site and the E-Commerce Business; and

          (vii) assist with developing advertising and marketing strategies and
                plans, and buying and managing print, electronic, sponsorship
                and other advertising and signage programs.

     (b)  Financial Statements.  TSA.com shall provide Retailer with monthly
          --------------------
unaudited financial statements in such detail as Retailer may from time to time
require and shall provide Retailer with real-time electronic access on a 24
hour/7 days a week basis to its books and records to the extent the same are
maintained in an electronic media and accessible on-line.

     (c)  Audits.  During the term of this Agreement and for a period of two (2)
          ------
years thereafter, each Party shall keep and maintain accurate books and records
relating to this Agreement.  Upon request, Retailer or its agent(s) may inspect,
audit and analyze copies of those records of TSA.com relating to this Agreement.
Upon request, TSA.com or its agent(s) may inspect, audit and analyze copies of
those records of Retailer relating to this Agreement.  Any

                                       19
<PAGE>

such audit by a Party (the "Auditing Party") shall be conducted at the Auditing
Party's own cost and expense, during normal business hours at the regular place
of business of the other Party (the "Audited Party") upon at least ten (10) days
prior written notice. Each Party may exercise its right to audit hereunder no
more than once per year, unless a material discrepancy (i.e., a discrepancy in
excess of [*] or [*]) was discovered in an audit. In such cases, the Auditing
Party may audit every six (6) months until the results of the audit show that a
material discrepancy no longer exists. All underpayments shall be promptly
remitted to the Auditing Party. No payments rendered under this Agreement shall
be subject to audit more than two (2) years from the date of its presentation.
Neither Party shall exercise its audit rights unless it has a reasonable basis
to believe the information provided by the other Party is inaccurate.

                                  ARTICLE IX
                              RETAILER'S SERVICES

9.1  Project Manager; Merchandising Manager.  Retailer shall make two of its
     --------------------------------------
employees available to serve as a full-time project manager and a full-time
merchandising manager to work with TSA.com with respect to all aspects of
Retailer's rights and obligations pursuant to the TSA Site, the E-Commerce
Business and this Agreement.  Such "Dedicated Employees" shall be hired,
employed, managed and compensated by Retailer, and TSA.com shall reimburse
Retailer for each such Dedicated Employee's services  in the manner set forth
below.

9.2  Charges.  TSA.com shall reimburse Retailer for all commercially reasonable
     -------
compensation costs incurred by Retailer in connection with the Dedicated
Employees, including, without limitation, TSA.com's allocable share of the
wages, salary, bonus, 401(k), profit sharing and other standard compensation and
employee benefits as paid or furnished by Retailer, and of any employment based
sums that Retailer as an employer is required by law to contribute on behalf of
such Dedicated Employees to local, state and federal agencies.  Each Dedicated
Employee shall keep track of all work time that he or she devotes to working for
any party other than TSA.com and periodically report the same to Retailer.  At
least once each month Retailer shall prepare a written statement (a "Dedicated
Employee Invoice") identifying each Dedicated Employee employed on TSA.com's
behalf during the preceding month, itemizing the compensation furnished by
Retailer for each Dedicated Employee, totaling the amounts by Dedicated
Employee, and reducing such totals proportionately for the time each Dedicated
Employee spent working for parties other than TSA.com during the subject month.

9.3  TSA.com's Payments. Dedicated Employee Invoices shall be calculated and
     ------------------
sent by Retailer to TSA.com on a monthly basis.  Less frequent billing may be
appropriate for periods in which minimal time has been spent or minimal costs
have been incurred.  TSA.com agrees to pay Retailer all charges within thirty
(30) days after the receipt of any Dedicated Employee Invoice from Retailer.

                                   ARTICLE X
                  CUSTOMER DATA, FINANCIAL DATA AND DATABASES

10.1 Ownership and Use of Customer Data.  (a) TSA shall own all right, title and
     ----------------------------------
interest in and to the Customer Data, while TSA.com shall have an irrevocable
right and license hereunder touse the Customer Date in its business operations.
TSA.com shall adhere to all United States and Canadian privacy

                                       20
<PAGE>

and data protection laws applicable to its gathering, processing, storing and
transmitting of Customer Data. TSA.com shall use its best efforts to adhere to
all such privacy and data protection laws of all other nations and shall
indemnify TSA for any loss, damage or expense caused by its failure to do so;
provided, however, that the parties agree that such failure to do so shall not
be deemed a breach of this Agreement.

     (b)  Each Party shall treat the Customer Data as Confidential Information
of the other Party in accordance with the provisions of Article 11.1. The
Parties agree that TSA.com may use Customer Data in the operation of the TSA
Site and the E-Commerce Business, and that Retailer may use the Customer Data in
the operation of Retailer's land based stores, but neither Party shall furnish,
rent, sell or otherwise disclose Customer Data to any person or entity
whatsoever without the prior written consent of the other Party. Further, the
Parties agree not to furnish, rent, sell or otherwise disclose to any person or
entity whatsoever any Financial Data, without the other Party's prior written
consent and subject to such terms and conditions as the Parties may mutually
determine. Notwithstanding the foregoing, TSA.com may permit GSI, at no charge
to GSI, to use Financial Data (but not Customer Data) to form trends and overall
research as to the on-line shopping habits of consumers.

10.2 Delivery of Customer Data and Financial Data to Retailer.  From time to
     --------------------------------------------------------
time, Retailer may request that TSA.com provide to Retailer any or all of the
Customer Data or the Financial Data as Retailer shall specify, including,
without limitation, the following information:

     (a)  Customers' names;
     (b)  Customers' addresses;
     (c)  Customers' phone numbers;
     (d)  Customers' e-mail addresses;
     (e)  items purchased;
     (f)  amount spent;
     (g)  information as to how and from where Customers reached TSA Site;
     (h)  "refers";
     (i)  unique visitors to site;
     (j)  page views per site;
     (k)  top ten most viewed pages;
     (l)  bottom ten least viewed pages;
     (m)  time of day traffic patterns;
     (n)  sales by product and brand in the aggregate;
     (o)  Customer comments and complaints (shall be furnished on a monthly
          basis or more often as requested); and
     (p)  such additional information as requested by Retailer.

Upon receipt of such request, TSA.com shall provide the Customer Data or
Financial Data to Retailer in a commercially standard format, either via
diskette, CD-ROM, electronically, or via another mutually agreeable method.
TSA.com shall use commercially reasonable efforts to ensure that the Customer
Data and Financial Data provided to Retailer accurately and completely reflects
the Customer Data and Financial Data in the TSA Site, but until such data is
audited and

                                       21
<PAGE>

TSA.com's books are closed for the applicable period, TSA.com shall have no
obligation to check the accuracy, validity or integrity of the Customer Data or
Financial Data.

10.3 Ownership and Use of Financial Data.  TSA.com, Retailer and GSI shall
     -----------------------------------
jointly and severally own all right, title and interest in and to the Financial
Data, except that all use of the Financial Data by any of them shall always be
subject to the restrictions set forth herein.

10.4 Ownership of Databases.  GSI shall own all right, title and interest in and
     ----------------------
to the Databases, while Retailer and TSA.com may use the Databases subject to
other restrictions set forth herein.

                                  ARTICLE XI
                                CONFIDENTIALITY

11.1 Confidential Information.  Each Party acknowledges that, in connection with
     ------------------------
the performance of this Agreement, it may receive Confidential Information of
the other Party. For the purpose of this Agreement, "Confidential Information"
shall mean information or materials that is marked "confidential" or which the
Receiving Party knows or has reason to know is the confidential or proprietary
information of the Disclosing Party, either because (i) such information is
marked or otherwise identified by the Disclosing Party as confidential or
proprietary, or (ii) such information has commercial value and is not generally
known in the Disclosing Party's trade or industry. Confidential Information
shall include, without limitation: (a) concepts and ideas relating to the
development and distribution of content in any medium; (b) trade secrets,
drawings, inventions, know-how, software programs, and software source
documents; (c) information regarding plans for research, development, new
service offerings or products, marketing and selling, business plans, business
forecasts, budgets and unpublished financial statements, licenses and
distribution arrangements, prices and costs, suppliers and customers; (d)
existence of any business discussions, negotiations or agreements between the
parties; (e) the terms and conditions of this Agreement; (f) all information
with respect to Retailer's vendors, Retailer's price and cost structures,
TSA.com's vendors, TSA.com's merchandise price and cost structures, the cost of
merchandise sold by TSA.com, the existence or amount of any cooperative
advertising subsidy or rebate; and (g) all prices of merchandise to be sold on
the TSA Site prior to publication of such prices on the TSA Site; provided,
however, that Retailer shall be provided with the information referred to in
clauses (f) and (g).

11.2 Confidentiality.  The Receiving Party hereby agrees: (i) to hold and
     ---------------
maintain in strict confidence all Confidential Information of the Disclosing
Party and, except as otherwise permitted herein, not to disclose it to any third
party; and (ii) not to use any Confidential Information of the Disclosing Party
except as permitted by this Agreement or as may be necessary for the Receiving
Party to perform its obligations under this Agreement.  The Receiving Party
shall use at least the same degree of care to protect the Disclosing Party's
Confidential Information as it uses to protect its own Confidential Information
of like importance, and in no event shall such degree of care be less than
reasonable care.  The obligations and restrictions imposed by this Article 11
shall terminate five (5) years after the expiration or termination of this
Agreement.

                                       22
<PAGE>

11.3 Exceptions.  Notwithstanding the foregoing, the parties agree that
     ----------
Confidential Information shall not include any information that: (a) was in the
public domain at the time it was communicated to the Receiving Party by the
Disclosing Party; (b) entered the public domain subsequent to the time it was
communicated to the Recipient by the Disclosing Party through no fault of the
Receiving Party; (c) was in the Receiving Party's possession free of any
obligation of confidence at the time it was communicated to the Receiving Party
by the Disclosing Party; (d) was rightfully communicated to the Receiving Party
by a third party, free of any obligation of confidence, subsequent to the time
it was communicated to the Receiving Party by the Disclosing Party; (e) was
developed by employees or agents of the Receiving Party independently of and
without reference to any information communicated to the Receiving Party by the
Disclosing Party; or (f) was communicated by the Disclosing Party to an
unaffiliated third party free of any obligation of confidence. In addition, the
Receiving Party may disclose the Disclosing Party's Confidential Information in
response to a valid order by a court or other governmental body, as otherwise
required by law, or as necessary to establish the rights of either party under
this Agreement; provided, however, in the event that the Receiving Party
receives a demand to disclose such Confidential Information in connection with a
legal action or proceeding, the Receiving Party, if possible, shall first notify
the Disclosing Party of the demand in order to provide the Disclosing Party an
opportunity to seek a protective order. TSA.com may also disclose certain of
Retailer's Confidential Information to GSI in connection with the performance by
GSI of its duties, but only to the extent expressly permitted in the E-Commerce
Services Agreement by and among TSA.com, GSI and Retailer of even date herewith.

11.4 Confidentiality of this Agreement.  The Parties acknowledge that the terms
     ---------------------------------
and conditions of this Agreement constitute Confidential Information which shall
be governed by the terms of this Article 11.

                                  ARTICLE XII
                                   APPROVALS

12.1 Approval Process.  Except as otherwise expressly set forth herein, and
     ----------------
except with respect to any use of "Licensed Property" (as defined in the License
Agreement) which requires approval under the License Agreement, when a given
provision calls for prior review and approval by one Party of a submission by
the other Party, the Party receiving the submission shall review it in a timely
manner and use its best efforts to communicate in writing its approval or
disapproval as soon as practicable after receiving the same. Failure to
communicate approval within five (5) Business Days of receipt of the submission
shall be deemed a disapproval. The submitting Party may re-start the approval
process by making a second submission marked "Second Request." The Party
receiving the second submission shall again review it in a timely manner and use
its best efforts to communicate in writing its approval or disapproval as soon
as practicable after receiving the same. Failure to communicate approval within
five (5) Business Days of receipt of the submission shall be deemed an approval.
In no event, shall the Party seeking approval produce, distribute, or otherwise
follow through on or implement the subject of the submission until approval is
granted in writing by the Party charged with the right of approval, or until the
applicable period has expired after a Second Request and the Party receiving the
second submission has failed to reply.

                                       23
<PAGE>

                                 ARTICLE XIII
                                  EXCLUSIVITY

13.1 Retailer.  During the term of this Agreement, except as otherwise permitted
     --------
under Article 2.6(a) of the License Agreement, Retailer agrees to not engage in
the business of creating, developing, operating, advertising and promoting a
business-to-consumer e-commerce business on the Internet which directly or
indirectly generates in excess of 20% of its revenues from the sale of sporting
goods, athletic footwear, athletic apparel and related goods and services
("Restricted Business"), except that if Retailer acquires another business
selling sporting goods, athletic footwear and/or athletic apparel and related
goods and services either through land based stores or through catalog sales
which is engaged in e-commerce business, Retailer can continue to operate the e-
commerce business of the acquired business until such time, if ever, that
Retailer changes 50% or more of the acquired business's land based stores to
stores operating under the name "The Sports Authority" or any variation thereof
or changes the catalog name to "the Sports Authority" or any variation thereof.
If Retailer desires to engage in any Restricted Business during the term of this
Agreement, it shall only do so through TSA.com and such business shall be
conducted on the terms and conditions set forth in this Agreement.

13.2 TSA.com.  During the Term of this Agreement, TSA.com agrees to not  engage
     -------
in the sale of goods over the Internet as a shareholder, partner or investor in
any corporation, partnership, limited liability company or other entity or
venture which directly or indirectly generates in excess of 20% of its revenues
from the sale of sporting goods, athletic footwear, athletic apparel and related
goods and services.

                                  ARTICLE XIV
                        REPRESENTATIONS AND WARRANTIES

14.1 Both Parties.  Each Party represents and warrants to the other Party that:
     ------------
(a) it is a corporation duly organized, validly existing and in good standing
under the laws of its state of incorporation and that it has the power and
authority to enter into this Agreement and the transactions contemplated herein;
(b) the consummation of the transactions described by this Agreement shall not
conflict with or result in a breach of any of the terms, provisions or
conditions of its Articles of Incorporation or Bylaws, or any statute or
administrative regulation or any order, writ, injunction, judgment or decree of
any court, regulatory or governmental authority or of any agreement or
instrument to which it is a party or by which it is bound, or constitute a
default thereunder; and (c) this Agreement has been duly authorized, executed
and delivered by it and this Agreement is valid, enforceable and binding upon
each Party in accordance with its terms.

14.2 Year 2000.  TSA.com warrants that the TSA Site shall not suffer any
     ---------
material adverse effect as a result of a failure in any TSA.com Work Product or
TSA.com Tools to be Y2K Compliant.  A product or service which is "Y2K
Compliant" is one that provides accurate results using data having date ranges
spanning from January 1, 1980 through December 31, 2019 ("Y2K Period").  By way
of example and not of limitation, "Y2K Compliant" means, with respect to a
product or service, that it can currently and shall, during the Y2K Period,
continue to (a) manage and manipulate data involving all dates within the Y2K
Period (including the fact that the year

                                       24
<PAGE>

2000 is a leap year) without functional or data abnormality related to such
dates; (b) manage and manipulate data involving all dates within the Y2K Period
without inaccurate results related to such dates; (c) have user interfaces and
data fields formatted to distinguish between dates within the Y2K Period; and
(d) accurately identify and either reject or correct invalid date data during
the Y2K Period. Provided TSA.com otherwise complies with this Article 14.2, it
shall not be liable to Retailer for any failure to perform obligations under
this Agreement to the extent such failure arises from a failure to be Y2K
Compliant that: (i) affects the non-performing party's customers or suppliers;
or (ii) is beyond its reasonable control.

                                  ARTICLE XV
                                INDEMNIFICATION

15.1 Retailer.  Retailer, at its own cost and expense, shall defend, indemnify
     --------
and hold harmless TSA.com and any of its officers, directors, employees or
agents from and against any and all actions, claims, proceedings or lawsuits
arising from or related in any way to: (a) any claim that TSA.com's use of the
Marks as permitted hereunder and under the License Agreement, including use of
Retailer's URL and of the name and Mark "TheSportsAuthority.com" infringes the
trademark, service mark, trade dress or trade name rights of any third party in
the U.S., its territories and possessions, Puerto Rico, or Canada, provided,
however, that Retailer shall not bear any duty, obligation or liability pursuant
to this Article 15.1 to the extent that, and with respect to which, any use by
TSA.com of any of the Marks is in a manner not authorized by this Agreement or
the License Agreement; or (b) from Retailer's gross negligence or willful or
intentional misconduct.

15.2 TSA.com.  Subject to Article 15.1 above, TSA.com, at its own cost and
     -------
expense, shall defend, indemnify and hold harmless Retailer and any of its
officers, directors, employees or agents from and against all damages, expenses,
liabilities and other costs (including reasonable attorneys' fees and court
costs) arising: (a) from a claim made by any party (other than Retailer) that is
related in any way to the TSA Site, the E-Commerce Business, On-Line Merchandise
sold or services furnished through the TSA Site, or TSA.com's services to
Retailer provided pursuant to this Agreement; or (b) from TSA.com's gross
negligence or willful or intentional misconduct.

15.3 Any Party seeking indemnification shall notify the other Party as soon as
possible after such Party seeking indemnification becomes aware of the claim.
Except with respect to infringement claims asserted under 15.1(a) which Retailer
shall have the sole right to defend, the indemnifying Party shall have the right
to defend any claim pursuant to this Article XV.  The indemnified Party shall
cooperate with such defense and, at its option, may also defend such claim to
the extent that its interests in any way vary from that of the indemnifying
Party.

                                  ARTICLE XVI
                                   INSURANCE

16.1 TSA.com shall, during the Term of this Agreement, maintain the following
insurance coverages as indicated or as required by law, whichever shall be
greater, with insurers in good standing and authorized to do business under the
laws of the State(s) where performance shall occur:

                                       25
<PAGE>

      (a) Comprehensive General Liability, naming Retailer as an additional
      insured, including without limitation Contractual Liability and Products
      Liability, with broad form property damage and bodily injury (including
      Personal Injury) coverage. The minimum limits for each shall be [*] per
      occurrence and [*] annual aggregate; and

      (b) Workers' Compensation and Employers' Liability with minimum limits of
      [*] per accident, [*] disease (each employee) and [*] disease (policy
      limit).

Upon Retailer's request, TSA.com shall tender to Retailer certificates of
insurance evidencing the coverages required to be maintained by TSA.com
hereunder.  The certificates must provide that no change or cancellation of
insurance shall be made without thirty (30) days prior written notice to
Retailer.

                                 ARTICLE XVII
                             TERM AND TERMINATION

17.1  Term.  This Agreement shall commence on the Effective Date and
      ----
automatically terminate upon termination of the E-Commerce Venture Agreement, or
terminate pursuant to Article 17.2 below.

17.2. Termination.  This Agreement may be terminated prior to termination of
      -----------
the E-Commerce Venture Agreement, as follows:

      (a) By either Party if the other Party shall materially breach in the
performance of any of the covenants, terms and conditions of this Agreement and
shall fail to cure such breach within 60 days after receipt of notice in writing
from the terminating Party of such breach, giving reasonable particulars of such
breach and of the intention of the Party serving the notice to terminate this
Agreement unless such breach is cured; provided, however, that if such breach
cannot reasonably be cured within 60 days, no termination shall occur so long as
the Party against which breach has been declared continues to use its best
efforts to cure such breach.

      (b) By either Party if the other Party shall be judicially declared
bankrupt or insolvent, make an assignment for the benefit of, or enter into a
compromise with, its creditors; initiate bankruptcy or insolvency proceedings of
any kind or proceedings for the appointment of a receiver, manager, judicial
manager or similar official with respect to it or any of its assets or become a
party to dissolution proceedings; provided, however, that no termination shall
occur if any such action is stayed, dismissed or reversed within 60 days of the
initiation of such action and the other Party provides satisfactory evidence of
the same within such period.

                                 ARTICLE XVIII
               NO IMPLIED WARRANTIES; LIMITATIONS UPON LIABILITY

18.1  Neither Party shall be liable to the other party for incidental,
consequential, punitive or exemplary damages arising in connection with this
agreement or the performance, omission of performance or termination hereof,
even if the said Party has been advised of the possibility of

                                       26
<PAGE>

such damages and without regard to the nature of the claim or the underlying
theory or cause of action (whether in contract, tort or otherwise). Neither
Party makes any representation or warranty to the other except as specifically
set forth herein.

                                  ARTICLE XIX
                         PROPERTY RIGHTS AND OWNERSHIP

19.1 General.  The TSA Site shall consist of, and shall operate in conjunction
     -------
with, multiple elements, all of which are subject to certain Intellectual
Property Rights.  The Parties' respective rights with respect to such elements
shall be as set forth below.  For purposes of this Agreement, the term
"ownership" shall refer to ownership of all right, title and interest in and to
the respective elements, including, but not limited to, all patent, copyright,
trade secret, trademark and any other similar Intellectual Property Rights
therein, as applicable.

19.2 Retailer's URL.  Retailer's URL shall be owned solely by Retailer (or its
     --------------
licensor) and all use by TSA.com shall be governed by the License Agreement.

19.3 The TSA Site.  The TSA Site shall be owned solely by TSA.com.  Except with
     ------------
respect to each whole page of the TSA Site (which TSA.com shall own), TSA.com
disclaims all right, title and interest, and Retailer shall own all right, title
and interest, in and to all TSA Content and all works derivative of the TSA
Content which are incorporated into the TSA Site, whether such works are
copyright or trademark subject matter or otherwise, and even if such works are
not created by Retailer.

19.4 Software.  Software developed by GSI for the TSA Site shall be owned solely
     --------
by GSI, subject to any authorizations to use and approvals obtained and granted
to TSA.com and Retailer.

19.5 TSA.com Products.  As between Retailer and TSA.com, TSA.com owns the
     ----------------
TSA.com Products.

19.6 TSA Content.  As between TSA.com and Retailer, Retailer owns the TSA
     -----------
Content.  Except for a limited non-exclusive license to use the TSA Content
(subject to the terms of the License Agreement) solely to perform its
obligations hereunder, this Agreement confers no ownership or other beneficial
interest in TSA Content to TSA.com.

                                  ARTICLE XX
                                 MISCELLANEOUS

20.1 Discontinuance Or Regulation Of The Internet.  Retailer acknowledges and
     --------------------------------------------
agrees that the Internet (including without limitation the Web) is a network of
private and public networks, that TSA.com has no control over the Internet, and
that TSA.com is not liable for the discontinuance of operation of any portion of
the Internet or possible regulation of the Internet which might restrict or
prohibit the operation of the TSA Site.

                                       27
<PAGE>

20.2 Force Majeure.  In the event that either party is unable to perform any of
     -------------
its obligations under this Agreement or to enjoy any of its benefits because of
any event beyond the control of the affected party including, but not limited
to, natural disaster, acts of God, actions or decrees of governmental bodies or
failure of communications lines or networks (a "Force Majeure Event"), the party
who has been so affected shall promptly give written notice to the other party
and shall use its best efforts to resume performance.  Upon receipt of such
notice, all obligations under this Agreement shall be immediately suspended for
the duration of such Force Majeure Event.

20.3 Waiver.  No delay or failure on the part of any party hereto in exercising
     ------
any right, power or privilege under this Agreement shall impair any such right,
power or privilege or be construed as a waiver of any default or any
acquiescence therein.  No single or partial exercise of any such right, power or
privilege shall preclude the further exercise of such right, power or privilege,
or the exercise of any other right, power or privilege.  No waiver shall be
valid against any party hereto unless made in writing and signed by the party
against whom enforcement of such waiver is sought and then only to the extent
expressly specified.

20.4 Press Releases.  All voluntary public announcements concerning the
     --------------
transactions contemplated by this Agreement shall be mutually acceptable to both
TSA.com and Retailer.  Unless required by law, neither TSA.com on the one hand,
and/or Retailer on the other hand, shall make any public announcement or issue
any press release concerning the transactions contemplated by this Agreement
without the prior written consent of TSA.com or Retailer, respectively.  With
respect to any announcement that any of the Parties is required by law to issue,
such Party shall, to the extent possible under the circumstances, review the
necessity for and the contents of the announcement with the other Party before
issuing the announcement; provided, however, if either Party cannot obtain the
consent of the other Party in a timely manner, the Party required to comply with
law may issue the press release or public announcement without obtaining the
consent of the other Party.

20.5 Choice of Delaware Law.  This Agreement shall be deemed to have been
     ----------------------
executed and delivered in the State of Delaware, and shall be construed,
interpreted and enforced under and in accordance with the internal laws of the
State of Delaware.

20.6 Binding Effect; Assignment; TSA.com's Use of Outsourcing Partners. (a)
     -----------------------------------------------------------------
This Agreement shall be binding upon the Parties hereto, their successors and
permitted assigns and approved Outsourcing Partners.  Neither Party may assign
its rights and/or duties under this Agreement without the prior written consent
of the other Party, except as provided below.

     (b)  Upon written notice to TSA.com, Retailer shall have the right to
assign this Agreement to any person or entity which acquires or succeeds to all
or substantially all of Retailer's business or assets

     (c)  Retailer acknowledges that TSA.com shall contract with GSI, Organic
Online, Inc. and Client Logic Corporation as major Outsourcing Partners to
perform certain services hereunder. TSA.com represents and warrants to Retailer
that TSA.com shall fully comply with the terms of Article 20.6(e) below with
respect to GSI, Organic Online, Inc. and Client Logic Corporation.

                                       28
<PAGE>

      (d)  TSA.com may employ Outsourcing Partners to perform certain other
services hereunder, provided, however, that for any Outsourcing Partner proposed
by TSA.com to perform web site development or fulfillment services, and for any
Outsourcing Partner proposed by TSA.com under an agreement which will pay such
Outsourcing Partner over $500,000 in any year,TSA.com shall notify Retailer and
obtain its prior written consent with respect to the material terms of
engagement of any such Outsourcing Partner, which consent shall not be
unreasonably withheld.

      (e)  All Outsourcing Partners must be fully informed by TSA.com and bound
in writing and agree (i) to all of the applicable restrictions upon TSA.com
hereunder, and (i) to perform all of the applicable obligations of TSA.com with
respect to Retailer hereunder, including, without limitation, the obligations
set forth in Articles VIII, X, XI, XII, XV, XVI and XX. Retailer shall be deemed
a third party beneficiary of all such agreements between TSA.com and its
Outsourcing Partners, and shall be entitled to enforce such agreements as
against any Outsourcing Partner in its own name and on its own behalf.
Notwithstanding the foregoing, as between Retailer and TSA.com, TSA.com shall be
responsible for all acts or omissions of any Outsourcing Partner.

20.7  Counterparts.  This Agreement may be signed in several counterparts, each
      ------------
of which shall be deemed an original, and all of which when taken together,
shall be deemed a complete instrument.

20.8  Entire Agreement.  This Agreement, as well as the License Agreement and
      ----------------
the E-Commerce Services Agreement, represent the entire agreement of the Parties
with respect to the subject matter hereof and may not be modified, except in
writing, and executed by all of the Parties hereto. This Agreement supersedes
all prior writings of the Parties with respect to this subject matter.

20.9  No Partnership.  The relationship of the Parties herein shall be that of
      --------------
independent contractors and nothing herein shall be construed to create a joint
venture or partnership.

20.10 Headings.  Section headings contained in this Agreement are inserted for
      --------
convenience or reference only and shall not be deemed to be a part of this
Agreement for any other purpose.

20.11 Notices.  Any notices or writings to be sent hereunder shall be in
      -------
writing and shall be by personal delivery or facsimile transmission and shall be
deemed given upon the earlier of actual receipt or receipt by sender of
confirmation of facsimile transmission.  Notices shall be sent to the following
addresses (or such other address as either party may specify in writing):

          if to TSA.com: TheSportsAuthority.com, Inc.
                         555 South Henderson Road
                         King of Prussia, Pennsylvania 19406
                         Attention: President
                         Fax No.: (610) 768-0981

                                       29
<PAGE>

          copy to:         David S. Mandel, Esq.
                           Astor Weiss Kaplan & Rosenblum, LLP
                           The Bellevue
                           Broad & Walnut Streets
                           6th Floor
                           Philadelphia, Pennsylvania 19102
                           Fax No.: (215) 790-0509

          if to Retailer:  The Sports Authority, Inc.
                           3383 North State Road No. 7
                           Fort Lauderdale, Florida 33319
                           Attention:  Alex Stanton, Senior Vice
                           President, Business Development
                           Fax No.: (954) 677-6094

          copy to:         The Sports Authority, Inc.
                           3383 North State Road 7
                           Fort Lauderdale, Florida 33319
                           Attention: General Counsel
                           Fax No.: (954) 730-4288

          and to:          The Sports Authority Michigan, Inc.
                           306 South Washington, Suite 224
                           Royal Oak, Michigan 48067
                           Attention: General Counsel
                           Fax No: (248) 414-9993

                                       30
<PAGE>

IN WITNESS WHEREOF, the parties have caused their duly authorized
representatives to enter into this Agreement with intent to be legally bound
hereby, the date and year first above written.

THESPORTSAUTHORITY.COM, INC.        THE SPORTS AUTHORITY, INC.


By: /s/ Michael Rubin               By: /s/ Martin E. Hanaka
   ----------------------------        -----------------------------


Title: ________________________     Title: _________________________

                                       31
<PAGE>

                                 ATTACHMENT A

Domain Name: TheSportsAuthority.com

Format of Retailer Content: See Attachment B

Project Liaisons: For TSA.com - Michael Golden  For Retailer - Alex Stanton

Feature Set: TSA.com, at its own expense, shall create, maintain and operate the
TSA Site for Retailer on the Web in accordance with state of the art computer
software development industry professional standards and with at least the
following functionality:

1.  Standard Search
2.  Browse Category/Sub-Category/Family/Sub-Family
3.  Product Presentation
4.  Related Products
5.  Product Comparison
6.  Shopping Cart
7.  Online Checkout with Secure Ordering
8.  Email Notification of Orders
9.  Order Tracking
10. User Login/Registration
11. User Profile Management
12. Product Bundles/Promotions
13. 24/7 Real Time Customer Service
14. Reporting Tools for Site Performance, Sales and Traffic
15. Affiliate Program Management
16. Store Locator with Mapping
17. Gift Giving Functionality
18. Real-Time Order Processing (including tax and shipping costs configurators)
19. Corporate Information (including financial information and company profile)
20. Employment and Press Areas with remote publishing tools for administration
    by Retailer

 (Collectively, items 1-20 above describe the "Core Functionality" of the TSA
                                     Site)
<PAGE>

Milestone Delivery Schedule:
---------------------------

Task                                    Estimated Completion Date


Establish Fulfillment Capabilities      April 30, 1999
Discovery And Planning                  June 1, 1999
Commence Engine Engineering             July 31, 1999
Alpha Testing                           August 15, 1999
Retailer Web Site Development           August 30, 1999
Quality Control Review And Revisions    September 16, 1999
Beta (Soft Launch)                      September 21, 1999
Web Site Launch To General Public       October 1 - December 1,1999
Media And Promotions                    October 1 - December 1,1999
<PAGE>

                                 ATTACHMENT B

                          ASSET SUBMISSION GUIDELINES

This section details how to submit assets.

Source Assets and Final Assets
------------------------------

We require source files for all assets. This means if an image is originally
   constructed as a layered RGB Photoshop file at 100x500 pixels, we need that
   file, even if the final file is a flattened 4-bit GIF at 20x100.

We allow the submission of final assets in some cases, but only by prior
   arrangement and only in addition to an up-to-date source file. All submitted
   assets are subject to review and verification by production staff.

Media and Format
----------------

We routinely receive assets in the following media and formats:

Digital Media:
   Media:
   SyQuest 44mb, 88mb, 200mb, CD-ROM (including PhotoCD), Zip, Jaz, 3.5"
floppy.

   Format:
   Win16, Win-32, or Macintosh

   File Formats:
   Text: Raw, MS Word 95, RTF, HTML

   Bitmap Graphics:
   Photoshop, TIFF, PCD (PhotoCD), EPS, PICT (JPEG and GIF for final files only
and only along with source files)

   PostScript Graphics:
   EPS, Illustrator (7.0 preferred)

   Video:
   QuickTime

   Audio:
   WAV, AIFF, MIDI
<PAGE>

Non-Digital Media:
Contact us to discuss needs and capabilities before submitting any non-digital
assets.

Asset Submission
----------------

We prefer to receive assets via FTP (file transfer protocol) although we gladly
   accept assets via standard package delivery services (i.e., FedEx, USPS, UPS,
   etc.).

Submission via FTP

FTP Area: ftp.globalsportsinteractive.com

Assets should be left in "Incoming" which is a level below the initial
   directory. Once assets have been transferred, e-mail confirmation is
   required.

Submission via Package Delivery

If you wish to submit assets via standard package delivery services, please
   address the package to this address:

Address TBD

If you are submitting hard assets like brochures, photographs, etc. please be
   sure to ship them in a reinforced container to prevent damage to the assets
   while in transit.

If you are submitting digital media like SyQuests, Zip disks, Jaz disks, etc.,
   be sure to ship them in a well-padded, reinforced container.
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                                 ATTACHMENT C

               TSA Site Performance Standards and Specifications

A. Scheduled Maintenance Downtime

In order to keep the TSA site running at optimal efficiency, scheduled downtime
will be used for periodic system maintenance and upgrades.  TSA.com has a
scheduled maintenance window of 4AM to 6AM EST on Sunday mornings for the TSA
Site.  Tracking tickets will be issued to track any maintenance performed during
this time.  Tickets are also issued for unscheduled maintenance and downtime.

B. Escalation Procedures

If a technical problem occurs with the TSA Site, contact people in the following
order:

Frontier Global Center Network Operations Center
     1 800 662 3551
TSA.com Web Operations
     Joe Romello (610)768 0900
     Michael Balik (610) 768 0900
Organic Web Operations
     Daniel Lees (212) 277 4678 pager page-dlees@organic.com
                                      ----------------------
     Dion Lee Chin (212) 277 4742 pager page-dleechin@organic.com
                                        -------------------------
Organic Project Engineer
     Clay Amerault (212) 277 4732 pager page-amerault@organic.com
                                        -------------------------

C. Server Monitoring

     1. Web Servers
     Web servers will be monitored by continuous pinging to make sure the
     machine is alive.  The http server will be continuously monitored to ensure
     it is serving web pages.  The home page will be monitored to ensure the
     correct home page is being displayed with no errors.  Disk space on the web
     servers will be monitored and someone notified if capacity exceeds a preset
     level.

     2.  Application Servers
     Application servers will be monitored by continuous pinging to make sure
     the machine is alive.  Disk space on the application servers will be
     monitored and web operations notified if capacity exceeds a preset level.

     3.  Database Servers
     Database servers will be monitored by continuous pinging to make sure the
     machine is alive.  Disk space on the database servers will be monitored and
     someone notified if capacity exceeds a preset level.  Database table space
     and database extents allocated will be monitored and web operations
     notified if capacity exceeds a preset level.
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D. Replacement Parts
Under the Sun Silver maintenance agreement, replacement parts shall be available
within four (4) hours of reported failure.

E. Backups
Full backups of all machines will be performed every Monday morning beginning at
2AM EST.  Incremental backups will be performed every morning except Monday
beginning at 4AM EST.

F. Hosting Environment
Other than scheduled downtime as described above, TSA.com guarantees 99% uptime,
with preset escalation points for outages starting from system degradation and
system interruption and moving to Priority I, II or III. The mean response time
for server response to access the TSA Site shall not exceed more than __ seconds
during any one (1) hour period. Pages will return in 8 seconds or less over a T1
connection on a 28.8Kps modem. The bandwidth representing the TSA Site's
connection to the Internet shall be no less than a ____ connection, and shall be
operating at capacity no more than __ minutes in any 24 hour period.

G. Security
Since the TSA Site is an electronic commerce web site, security is a primary
concern. TSA.com shall operate and maintain the TSA Site's servers at a locked
and secured location and shall prevent unauthorized access to the same, and any
databases or other sensitive material generated from or used in conjunction with
the TSA Site. TSA.com shall promptly notify Retailer of any known security
breaches or holes. A Solaris platform will be used to keep the web site system
as secure as possible. Solaris allows easy removal of nonessential services.
Solaris allows administrative access to the servers to be restricted by a secure
shell or direct terminal connection. Solaris allows auditing of access to the
system. Solaris allows software that performs a single use password system.
Credit card and other sensitive data will be encrypted before being transmitted.
In addition to securing the individual servers used in the system, a firewall
will be used.

H. Design Requirements

     Standard Viewable Area:  615x500
     Monitor Resolution:      800x600 and greater
     Maximum Page Size:       50k, no page exceeding 80k
     Connection Speed:        28.8 Kbps and greater
     Graphic Formats:         GIF89a, JPEG, plus a TBD enhanced image format
     Interactive Elements:    HTML, JavaScript, CSS, Dynamo, dHTML

I. Supported Browser Environments
This list below shows which browser/platform/OS combinations, based on research
conducted by GSI, will provide full functionality for the GSI Common Engine and
the TSA Site.  The list below should cover approximately 95% of all browsers.
Users without Netscape 4 (or higher) or Internet Explorer 4 (or higher) will be
directed to a page informing them how to download the necessary browser.
Additionally, since JavaScript is required to view the site, users who have
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disabled JavaScript will be directed to a page telling them how to enable it.
This list also serves as the list of browsers with which the site will be tested
during the quality assurance phase of the project-preceding launch.

Browser                   Version    Platform     OS          Version
Netscape Navigator        4.0.x      Windows      95,98,NT    4.0
MS Internet Explorer      4.x        Windows      95,98,NT    4.0
Netscape Navigator        4.0.x      Macintosh    MacOS       7.x.x and up
MS Internet Explorer      4.x        Macintosh    MacOS       7.x.x and up

J.  Fulfillment, Customer Service

     1. Telephone Service
     On a monthly basis, TSA.com shall provide the following service levels:

     .    Abandoned calls not to exceed 2% of total calls.
     .    Average speed of answer shall not exceed 20 seconds.
     .    Calls delayed shall not exceed 20%.

     2. Shipment Service Time
     TSA.com shall use its best efforts to make all shipments of merchandise to
Customers according to the following schedule:

     .    100% by the end of the Business Day following date of receipt (orders
          received after 3PM count as next day).
     .    Balance by the end of the second Business Day following the date of
          receipt.
     .    Preferential orders and Federal Express (or other express courier
          service) orders will be shipped on the day received.

     3. Customer Returns, Requests for Information
     TSA.com shall process all Customer returns within three (3) Business Days
     of receipt. TSA.com shall respond to requests for information Customers for
     UPS call tags (or the like) and Customer returns within three (3) Business
     Days of receipt. Similarly, TSA.com shall respond to requests from
     Customers regarding shipment confirmation or other matters within three (3)
     Business Days of receipt, except that serious problems shall be responded
     to within 24 hours.

K. Reporting
TSA.com shall provide monthly reports (or more frequent) to Retailer by the 15th
of each month, which:

     .    Track and monitor maintenance and downtime of the TSA Site;
     .    Track and monitor the metrics set forth above in items C, E, F and J;
     .    Track and monitor such information as original order number, order
          date, reason for Customer contact, and resolution; and
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     .    For e-mail, elapsed time from Customer send time/date to TSA.com
          response time/date.