<PAGE>

                                                                    EXHIBIT 10.7

Confidential Treatment has been requested with respect to portions of the
agreement indicated with an asterisk [*].  A complete copy of this agreement,
including the redacted terms, has been separately filed with the Securities and
Exchange Commission.

                               LICENSE AGREEMENT
                               -----------------

     THIS LICENSE AGREEMENT ("Agreement") is made and entered into as of the
14th day of May, 1999 (the "Effective Date") by and between THE SPORTS
AUTHORITY, INC., a Delaware corporation with its principal place of business at
3383 North State Road 7, Fort Lauderdale, Florida 33319, U.S.A. ("TSA"), and THE
SPORTS AUTHORITY MICHIGAN, INC. a Michigan corporation with its principal place
of business at 306 South Washington, Suite 224, Royal Oak, Michigan 48067
("TSAMI"; or collectively, "Licensor"), and THESPORTSAUTHORITY.COM, INC., a
Delaware corporation with its principal office at 555 South Henderson Road, King
of Prussia, Pennsylvania 19406 ("TSA.COM" or "Licensee").

     WHEREAS, TSAMI, its parent company TSA and TSA's other retailing
subsidiaries The Sports Authority Florida, Inc., Authority International Inc.
and The Sports Authority Canada, Inc. comprise the largest full-line sporting
goods retailer in the U.S. and Canada, each operating full line sporting goods
stores under the name and mark THE SPORTS AUTHORITY;

     WHEREAS, TSAMI is the owner of certain Marks, Names and TSA Content (as
each is defined below) in the U.S., Canada and Japan; TSA is the owner of
certain Marks, Names and TSA Content throughout the world other than in the
U.S., Canada and Japan; and both TSAMI and TSA are the owners of certain TSA
Buying Power (as defined below);

     WHEREAS, TSA and Global Sports Interactive, Inc. ("GSI") have agreed under
a certain E-Commerce Venture Agreement dated May 7, 1999 (the "EVA") to form
TSA.COM to develop and operate the "TSA Site" (as defined below) on the
"Internet" (as defined below);

     WHEREAS, TSA and TSA.COM have agreed under a certain E-Commerce Agreement
dated May 14, 1999 (the "ECA") that TSA.COM shall create, develop, operate,
maintain, advertise and promote the TSA Site;

     WHEREAS, GSI and TSA.COM have agreed under a certain E-Commerce Services
Agreement  dated May 14, 1999 (the "ESA") that GSI shall perform many of the
services described in the ECA; and
<PAGE>

     WHEREAS, TSA.COM desires to license from TSA and TSAMI certain of the
Marks, Names, TSA Buying Power and TSA Content owned or controlled by TSA and
TSAMI for use in creating, developing, operating, maintaining, advertising and
promoting the TSA Site;

     NOW, THEREFORE, in consideration of the mutual promises, undertakings and
covenants herein, and for other valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the Parties hereby respectively
grant, covenant and agree as follows:

                                   ARTICLE I
                                  DEFINITIONS

1.1  "Advertising and Marketing Partners of Licensee" shall mean operators or
proprietors of search engines, portals, community sites, content sites, on-line
retailers, shopping, regional and industry directories, push sites, and other
Internet sites capable of attracting Customers for the TSA Site, or desirous of
attracting Customers from the TSA Site to their sites, with whom Licensee
contracts for exchanges of advertising and promotional services and any form of
compensation.  For purposes of this Agreement, Licensee shall not contract with
TSA Competitors (as defined below) and the same shall be excluded from the
definition of Advertising and Marketing Partners of Licensee.

1.2  "Affiliate(s)" shall mean an entity directly or indirectly controlling
(through one or more intermediaries), controlled by or under common control with
a given "Party" (as defined below), where control means the ownership or
control, directly or indirectly, of fifty percent (50%) or more of all of the
voting power of the shares (or other securities or rights) entitled to vote for
the election of directors or other governing authority; provided that such
entity shall be considered an Affiliate only for the time during which such
control exists.

1.3  "Business Day(s)" shall mean any day which is not a Saturday, Sunday or
official federal holiday in the U.S.

1.4  "Customer" shall mean a consumer who purchases or otherwise receives
Services, Materials, General Merchandise or Own Brand Merchandise furnished by
Licensee from the TSA Site as permitted hereunder.

1.5  "Fiscal Year" shall mean Licensee's fiscal year.  Licensee shall give at
least ninety (90) days advance notice to Licensor of any change in designation
of Licensee's Fiscal Year.

                                       2
<PAGE>

1.6  "General Merchandise" shall mean any goods offered, sold or furnished by
Licensee from the TSA Site as permitted hereunder, other than Own Brand
Merchandise.

1.7  "Net Sales" shall mean as defined by GAAP in the United States.

1.8  "Internet" shall mean a global network of interconnected computer networks,
each using the Transmission Control Protocol/Internet Protocol and/or such other
standard network interconnection protocols as may be adopted from time to time,
which is used to transmit content that is directly or indirectly delivered to a
computer or other digital electronic device for display to an end-user, whether
such content is delivered through on-line browsers, off-line browsers, or
through "push" technology, electronic mail, broadband distribution, satellite,
wireless or other successor technologies or means.  Internet shall also mean on-
line services such as AOL, CompuServe and Prodigy.

1.9  "Licensed Property" shall mean the Marks, Names, TSA Buying Power and TSA
Content which Licensor has agreed to license to Licensee under Articles 2.1-2.4.

1.10 "License Guidelines And Restrictions" shall mean the clearance, form,
format and use restrictions and procedures set forth in Exhibit A, attached,
                                                        ---------
which Licensee shall adhere to at all times in its use of the Licensed Property
on or in connection with the TSA Site and on or in connection with any site of
the Advertising and Marketing Partners of Licensee linked with or to the TSA
Site.

1.11 "Marks" shall mean:

     (a) the mark THE SPORTS AUTHORITY in English in block letters and any
     equivalent in foreign language characters, and certain THE SPORTS AUTHORITY
     logotypes, and such other trademarks and service marks, which are
     proprietary to Licensor, as shall be identified in writing by Licensor from
     time to time, together with associated trademark and service mark
     applications and registrations therefor, all as more specifically described
     in Exhibit B attached hereto and incorporated herein, as Exhibit B may be
        ---------                                             ---------
     modified from time to time in writing by Licensor as further set forth in
     Article 2.1(b);

                                       3
<PAGE>

     (b) all related emblems, logos and symbols, and all combinations, forms and
     derivations thereof as are currently or hereafter used by Licensor in
     connection with Own Brand Merchandise (as defined below); and

     (c) the Trade Dress (as defined below) inherent in the design, layout and
     presentation of TSA Stores or in the TSA Content in the U.S.A. and Canada,
     including, without limitation, such Trade Dress as may be subject to
     protection under applicable intellectual property or industrial property
     laws and regulations of countries within the Territory.

1.12 "Materials" shall mean exterior and interior signs, flags, banners,
packaging, labels, print, electronic and broadcast advertising and promotional
media, indexes and pages on Internet sites (whether visible or not to the
general public), meta-tags, manuals, brochures, flyers, posters, sales
literature, business forms, gift certificates, credit cards, debit cards,
membership or consumer loyalty program cards and related materials, stationery,
employee uniforms, badges, merchandise bags and boxes, baskets, trolleys and
carts, sales receipts and charge slips, tickets and tags, and the like, bearing
any of the Marks and used on or in connection with furnishing the Services,
General Merchandise, or Own Brand Merchandise or with the TSA Site.

1.13 "Names" shall mean the following Internet domain names or URLs registered
in the name of either TSAMI or TSA, or both, together with any additions as may
be notified to Licensee from time to time in writing by Licensor, or any
deletions as agreed by the Parties:

     .  http://www.sportsauthority.com
     .  http://www.thesportsauthority.com
     .  http://www.sportsauthority.org
     .  http://www.thesportsauthority.org
     .  http://www.sports-authority.org
     .  http://www.sportsauthority.net
     .  http://www.thesportsauthority.net
     .  http://www.sports-authority.net
     .  http://www.skiauthority.com
     .  http://www.theskiauthority.com
     .  http://www.skiauthority.org
     .  http://www.theskiauthority.org
     .  http://www.skiauthority.net
     .  http://www.theskiauthority.net

                                       4
<PAGE>

1.14 "Own Brand Merchandise" shall mean any and all goods bearing or otherwise
sold under or in connection with packaging or labels bearing the mark THE SPORTS
AUTHORITY, THESPORTSAUTHORITY.COM or the mark THE SPORTS AUTHORITY & Design, as
permitted hereunder and subject always to Licensor's prior written approval and
instructions.

1.15 "Party" shall mean the Licensor or Licensee; "Parties" shall mean both of
them.

1.16 "Related" company or companies shall mean any legal entity which holds
directly or indirectly more than fifty percent (50%) of the issued share capital
or capital stock of GSI or TSA, or of which GSI or TSA or their parent companies
hold directly or indirectly more than fifty (50%) of the issued share capital or
capital stock, in any event not to include Licensee.  An entity shall be deemed
to hold shares indirectly if the shares are held by another entity that is
majority controlled, either directly or through other majority controlled
entities, by such first mentioned entity.

1.17 "Royalties" shall mean the following:

  ---------------------------------------------------------------------------
    [*]of any and all Net Sales during any Fiscal Year (or portion thereof)
    during the Term and any permitted extension.
  ---------------------------------------------------------------------------

The Royalties shall be paid by Licensee in consideration for use of the Marks,
TSA Content and TSA Buying Power hereunder, but not for use of the Names.
Licensor shall receive consideration for use of the Names as provided in Article
3.3 of the E-Commerce Venture Agreement.  Upon request of any Party, the
Royalties may be reviewed from time to time to insure that they are commensurate
with the income derived by Licensee from use of the Licensed Property and to
ensure the Parties' compliance with applicable transfer pricing rules.  The
Royalties may be amended only by mutual written agreement of the Parties.

1.18 "Services" shall mean those services:

     (a)  offered by Licensee to Customers at or through the TSA Site,
          including, without limitation, retail store services in the fields of
          sporting goods, athletic footwear, athletic apparel and related goods
          as furnished on the Internet at the URL
          "http://www.thesportsauthority.com," as well as sporting goods
          assembly, repair

                                       5
<PAGE>

          and maintenance, racquet stringing, layaway, delivery, customer
          loyalty programs, and related services; and

     (b)  those advertising and promotional services offered by Licensee to
          Advertising and Marketing Partners of Licensee, including, without
          limitation, services intended to increase Customer traffic at the TSA
          Site, and services intended to attract Customers from the TSA Site to
          the sites of Advertising and Marketing Partners of Licensee.

1.19 "Subsidiary" shall mean any company owned or controlled by Licensee, or by
Licensor.

1.20 "Term" shall mean the period commencing with the Effective Date and
continuing approximately fifteen (15) years through December 31, 2014 unless
this Agreement is otherwise earlier terminated as provided in Article 5.8 below.

1.21 "Territory" shall mean throughout the universe excluding Japan.

1.22 "TSA Buying Power" shall mean Licensor's volume purchasing power and
ability to obtain other favorable terms in procuring goods and services from
Licensor's vendors, including without limitation, favorable pricing, delivery,
exclusivity, makeup, display, advertising and promotion, defective allowance and
merchandise return terms and other consideration.

1.23 "TSA Competitor" shall mean: (a) any person, firm or corporation or other
entity (other than TSA and its retailing Subsidiaries) which either directly or
indirectly derives twenty percent (20%) or more of its revenues from the sales
or distribution of sporting goods, athletic apparel, athletic footwear or
related goods and services, whether operating from stores located in the U.S.,
Canada or Japan or any other nation in which the predominant language is English
or any other nation in which TSA establishes TSA Stores during the Term of this
Agreement, whether by mail order, home shopping through audio or video
programming, over the Internet or otherwise; and (b) any retailing entity which
would clearly be regarded as a competitor of TSA by the U.S. Department of
Justice under federal antitrust and competition laws and regulations.

1.24 "TSA Content" shall mean:

                                       6
<PAGE>

     (a)  text, graphics, photographs, video, audio and/or other data or
          information relating to any subject furnished by Licensor to Licensee
          and intended solely for use in connection with the TSA Site;

     (b)  Licensor selected print advertisements for the TSA Stores or the goods
          and services offered by Licensor in the TSA Stores, including run of
          press and insert advertisements which appear in newspapers and
          magazines, as well as printed in store signage, point of sale and
          display signage and information promoting events and the goods and
          services offered in the TSA Stores; and

     (c)  such information concerning the goods and services offered by Licensor
          in the TSA Stores in the U.S. as Licensor possesses and has the right
          to transfer and license to Licensee, and which Licensor deems
          necessary to successful operation of the TSA Site, including, without
          limitation, information which is related to the sourcing,
          manufacturing, development, design, fabrication, construction, test
          procedures, performance features, quality control standards,
          merchandise specifications, reliability standards, distribution,
          costs, allowances, rebates, sizes, colors, decoration, display,
          pricing, margins, vendor economic information, and similar information
          and  know-how necessary to the procurement, merchandising, inventory
          management and sales of such goods and services in the TSA Stores.

1.25 "TSA Gift Certificates" shall mean gift certificates bearing the marks THE
SPORTS AUTHORITY and THE SPORTS AUTHORITY & Design, printed and distributed
under the auspices of Licensor, and redeemable at Licensor's TSA Stores.

1.26 "TSA Site" shall mean that certain Internet site currently accessible
through the URL "http://www.thesportsauthority.com," and any backup or mirror
Internet site operated by Licensee; it being understood that the TSA Site shall
be primarily targeted by Licensee at Customers, and not at persons, entities or
activities otherwise described in Article 2.6.  Licensee agrees that the TSA
Site shall not be used by Licensee to furnish, sell, advertise or promote the
goods or services of any TSA Competitor.

1.27 "TSA Stores" shall mean any sporting goods retail store established and/or
operated by TSA or its retailing Subsidiaries under the name and mark THE SPORTS
AUTHORITY and related marks, and devoted to the sale of a broad assortment of
sporting goods, athletic footwear, athletic apparel and related goods, and to
provision of the related services.

                                       7
<PAGE>

1.28 "Trade Dress" shall mean the total appearance or look and feel of:

     (a)  Own Brand Merchandise and its packaging and labels;

     (b)  TSA Stores as operated by Licensor in the U.S.; and

     (c)  print and television advertisements, billboards, and interior or
          exterior signage as used by Licensor in the U.S. to promote or
          identify the TSA Stores or Licensor's goods and services.

                                  ARTICLE II
                                   LICENSES

2.1  Grant of License to Use Marks.  (a)  Subject to the terms and conditions
     -----------------------------
set forth in this Agreement, Licensor hereby grants to Licensee, for the Term
only, and Licensee accepts from Licensor, upon the terms and conditions
specified herein, the non-transferable, exclusive (as to third parties but not
as to Licensor) right and license in the Territory only, to use the Marks on and
in connection with the Services, Materials and Own Brand Merchandise furnished
in or in connection with the TSA Site if, and only if, such Services, Materials
and Own Brand Merchandise comply with the quality standards set forth herein and
those approved and issued by Licensor from time to time.  Licensor may monitor
and control the nature and quality of the Services, Materials and Own Brand
Merchandise, and Licensor may appoint one or more representatives to monitor and
exercise such control on Licensor's behalf.  Such monitoring shall in no way
lessen or limit Licensee's obligation to use the Marks only as set forth herein.
No other, further or different license is granted or implied and no assignment
of any right or interest is made or intended herein.  In particular, no license
is granted to sublicense or otherwise permit any third party to use the Marks.
Licensee may only use the Marks on or in connection with Services, Materials and
Own Brand Merchandise subject to Articles II and III and all other terms and
conditions hereof.  Except for use of "TheSportsAuthority.com, Inc." as its
registered corporate or business name (subject always to the applicable terms
and conditions of this Agreement), Licensee is prohibited from using the Marks
or any name or mark confusingly similar to the Marks, including any
abbreviations of the Marks, as part of Licensee's registered corporate or
business name in any jurisdiction in the Territory, or as part of any Internet
domain name not otherwise registered in Licensor's name.

                                       8
<PAGE>

     (b) Changes to Exhibit B:  Certain records in Exhibit B may be included for
         --------------------                      ---------
information purposes only and, as indicated in writing, shall be excluded from
the definition of Marks hereunder.  Licensor and Licensee acknowledge that the
"core" Marks as set forth in Exhibit B are: AUTHORITY, THE SPORTS AUTHORITY,
                             ---------
THESPORTSAUTHORITY.COM, SPORTSAUTHORITY.COM and THE SPORTS AUTHORITY & Design as
registered (or subject to pending applications to register) in the U.S. and
Canada. Licensor may make changes to Exhibit B from time to time as it sees
                                     ---------
fit to add Marks and to update information in records for existing Marks by
delivering an updated version of Exhibit B to Licensee.  Licensor may only
                                 ---------
change Exhibit B to delete non-core Marks (or records for non-core Marks) by
       ---------
giving 30 days prior written notice (stating Licensor's reasons for the proposed
deletion(s) in reasonable detail) and an opportunity to object to Licensee.  If,
at the end of 30 days, Licensee has failed to object in writing, the proposed
deletions may be made and Licensor shall deliver an updated Exhibit B to
                                                            ---------
Licensee.  If Licensee objects within the 30-day period, it shall do so by
delivering a written notice to Licensor which explains in reasonable detail the
basis for the objection.  Licensor may accept the objection and forego the
deletion(s), but if not, Licensor and Licensee shall negotiate in good faith and
use their best efforts to achieve a mutually acceptable resolution.
Notwithstanding the foregoing, if Licensee has made a substantial and material
investment in a non-core Mark which Licensor proposes to delete, and the reason
for the proposed deletion is not a binding court order, judgment or other
injunction prohibiting Licensor's or Licensee's continued use of the subject
Mark, the Parties shall strive to preserve Licensee's continued right to use the
non-core Mark and to retain the non-core Mark as part of Exhibit B.
                                                         ---------

2.2  Grant of License to Use Names.  Subject to the terms and conditions set
     -----------------------------
forth in this Agreement, Licensor hereby grants to Licensee, for the Term only,
and Licensee accepts from Licensor, upon the terms and conditions specified
herein, the non-transferable, exclusive (as to third parties but not as to
Licensor) right and license in the Territory only, to use the Names on and in
connection with the TSA Site if, and only if, such use complies with the License
Guidelines And Restrictions set forth in Exhibit A.  In particular, Licensee
                                         ---------
shall use the Name "http://www.thesportsauthority.com" as its primary domain
name, and use the other Names, if at all, as pointers or immediate links to the
primary domain name.  Licensor may monitor and control the nature and quality of
Licensee's use of the Names, and Licensor may appoint one or more
representatives to monitor and exercise such control on Licensor's behalf.  Such
monitoring shall in no way lessen or limit Licensee's obligation to use the
Names only as set forth herein.  No other, further or different license is
granted or implied and no assignment of any right or interest is made or
intended herein.  In particular, no license is granted to sublicense or
otherwise

                                       9
<PAGE>

permit any third party to use the Names. Licensee may only use the Names on or
in connection with TSA Site subject to Articles II and III and all other terms
and conditions hereof.

2.3  Grant of License to Use TSA Buying Power.  Subject to the terms and
     ----------------------------------------
conditions set forth in this Agreement, Licensor hereby grants to Licensee, for
the Term only, and Licensee accepts from Licensor, upon the terms and conditions
specified herein, the non-transferable, non-exclusive right and license in the
Territory only, to use the TSA Buying Power on and in connection with the TSA
Site if, and only if, such use complies with the restrictions set forth in this
Agreement.  Licensor may monitor and control the nature and quality of
Licensee's use of the TSA Buying Power, and Licensor may appoint one or more
representatives to monitor and exercise such control on Licensor's behalf.  Such
monitoring shall in no way lessen or limit Licensee's obligation to use the TSA
Buying Power only as set forth herein.  No other, further or different license
is granted or implied and no assignment of any right or interest is made or
intended herein.  In particular, no license is granted to sublicense or
otherwise permit any third party to use the TSA Buying Power.  Licensee may only
use the TSA Buying Power on or in connection with TSA Site subject to Articles
II and III and all other terms and conditions hereof.

2.4  Grant of License to Use TSA Content.  Subject to the terms and conditions
     -----------------------------------
set forth in this Agreement, Licensor hereby grants to Licensee, for the Term
only, and Licensee accepts from Licensor, upon the terms and conditions
specified herein, the non-transferable, non-exclusive right and license in the
Territory only, to use the TSA Content solely in connection with the TSA Site
if, and only if, such use complies with the restrictions set forth in herein.
Licensor may monitor and control the nature and quality of Licensee's use of the
TSA Content, and Licensor may appoint one or more representatives to monitor and
exercise such control on Licensor's behalf.  Such monitoring shall in no way
lessen or limit Licensee's obligation to use the TSA Content only as set forth
herein.  No other, further or different license is granted or implied and no
assignment of any right or interest is made or intended herein.  In particular,
no license is granted to sublicense or otherwise permit any third party to use
the TSA Content.  Licensee may only use the TSA Content on or in connection with
TSA Site subject to Articles II and III and all other terms and conditions
hereof.

2.5  Marking, Samples, Inspection, Quality Control
     ---------------------------------------------

     (a) Marking Own Brand Merchandise and Materials.  Licensee agrees to mark
         -------------------------------------------
all Own Brand Merchandise and Materials in a manner complying with the License
Guidelines And Restrictions set forth in Exhibit A.  Licensor reserves the right
                                         ---------
to change the provisions of

                                       10
<PAGE>

Exhibit A as it sees fit in order to protect the Licensed Property, or
---------
Licensor's interests in the Licensed Property, and such changes shall become
binding upon Licensee upon receipt of written notice of such changes. Licensee
shall have a reasonable period, but no more than ninety (90) days from first
notice, to fully implement such changes. Without limiting the foregoing, upon
request from Licensor and with respect to TSA Content which is created or owned
by Licensor, Licensee shall place a notice of copyright on each page of the TSA
Site which displays TSA Content ("TSA Content Page") in accordance with the
License Guidelines and Restrictions. No TSA Content Page, upon which a notice of
copyright is placed pursuant to the preceding sentence, shall contain any other
copyright notice whatsoever except as mutually agreed to and determined by the
Parties. Licensee shall cooperate fully with Licensor in connection with
Licensor's obtaining appropriate copyright protection in the name of Licensor
for any TSA Content Page. Licensee acknowledges and agrees that all copyrights
and rights of copyright furnished by Licensor as TSA Content, including any
derivative works, shall be and remain the sole and complete property of
Licensor; that all such copyrights and rights of copyright in the name of and/or
owned by any copyright proprietor other than Licensor or Licensee shall be and
remain the sole and complete property of such copyright proprietor; that
Licensee shall not at any time acquire or claim any right, title or interest of
any nature whatsoever in any such copyright by virtue of this Agreement or of
Licensee's uses thereof in connection with TSA Content, the Marks, Own Brand
Merchandise, TSA Buying Power or any intellectual or industrial property rights
therein; and that any right, title or interest in or relating to any such
copyright which comes into existence as a result of, or during the term of, the
exercise by Licensee of any right granted to it hereunder shall immediately vest
in Licensor.

     (b) Submission of Samples of Own Brand Merchandise and Materials; Approval
         ------------------------------------------------------------ ---------
Process.  At any time upon request of Licensor, prior to introducing any Own
-------
Brand Merchandise for sale and prior to producing and publishing or distributing
any Materials for the first time, Licensee shall furnish at Licensee's expense
samples of such Own Brand Merchandise and Materials, including the trademark,
copyright and disclaimer notices thereon and any other labels, tags or markings.
Further, Licensor shall have the right to inspect the TSA Site, including all
underlying code and data structures (solely for purposes of protecting its
interests in the Licensed Property and to ensure Licensee's compliance with the
terms hereof), and to inspect samples of General Merchandise or Own Brand
Merchandise, in order to assure compliance with the quality standards
established by Licensor.  If so notified in writing by Licensor, Licensee shall
not offer or furnish any Services, Materials, General Merchandise or Own Brand
Merchandise whose nature or quality does not comply with the quality standards
established by Licensor in accordance with this Agreement.  Further, if Licensee
proposes to alter the Marks in

                                       11
<PAGE>

any way or to deviate in any way from the forms in which the Marks have been
furnished to Licensee by TSAMI, Licensee shall first submit a sample of the
proposed altered Mark to Licensor for Licensor's prior review and written
approval.

Licensor's changes (if any) to the quality standards established by Licensor in
accordance with this Agreement shall be reasonably necessary or reasonably
calculated to protect the Licensed Property or Licensor's interests in the
Licensed Property.

Licensor shall review in a timely manner all such samples and requests and use
its best efforts to communicate in writing its approval or disapproval as soon
as practicable after receiving the same.  Failure to communicate approval within
fifteen (15) Business Days of receipt of the same shall be deemed a disapproval.
In no event, however, shall Licensee distribute or offer for sale the subject
General Merchandise, Own Brand Merchandise or Materials or use any altered Marks
until approval of the applicable sample is granted in writing by Licensor.  If
Licensee intends to proceed, Licensee specifically agrees to amend to the
satisfaction of Licensor any sample of General Merchandise or Own Brand
Merchandise (including packaging and labels), Materials or any proposed
alterations of the Marks as may be directed by Licensor.  A further sample shall
be provided to Licensor for its prior review and written approval if any
subsequent changes are made in approved General Merchandise, Own Brand
Merchandise or Materials or in the Marks.  To the extent practicable, Licensor
and Licensee shall cooperate in good faith in developing standard manuals or
procedures setting forth approved formats for packaging and labels for Own Brand
Merchandise, and approved formats for Materials.  Once established, Licensee
shall fully comply with such manuals or procedures and submit for Licensor's
review and approval any material deviation from such manual or procedures in the
manner provided herein.

     (c) Approval Process for Changes in Quality.  In the event Licensee wishes
         ---------------------------------------
to materially reduce the quality of an existing Service or item of Own Brand
Merchandise, and such reductions may have a materially adverse impact upon the
Licensed Property, or upon Licensor's interests in the Licensed Property,
Licensee shall advise Licensor in writing of the description of such Service or
item of Own Brand Merchandise and the proposed revised quality standard well in
advance of any such proposed change.  Licensor's failure to advise Licensee in
writing of Licensor's approval of such proposed change within thirty (30) days
of receipt of notice from Licensee, shall be deemed a disapproval.

     (d) Line Reviews.  Licensee shall inform Licensor of, and Licensor shall
         ------------
have the right to attend at its expense, Licensee's periodic line reviews of any
General Merchandise or

                                       12
<PAGE>

Own Brand Merchandise offered or to be offered by Licensee. Further, to ensure
compliance with Licensor's standards and instructions relating to the Licensed
Property, Licensor, at its expense, directly or through representatives, may
inspect and test General Merchandise and Own Brand Merchandise from time to
time. Licensee shall reasonably cooperate and aid Licensor in making such
inspections and tests.

     (e) Delegation.  Without limiting or waiving Licensor's rights in any
         ----------
manner, Licensor delegates in part to Licensee the continuing duty to exercise
quality control regarding the nature and quality of the Services, Materials,
General Merchandise and Own Brand Merchandise and the nature and quality of
Licensee's use of the Marks and Names.  Licensor may recommend and Licensee
shall adopt and comply with any reasonable procedures, tests, surveys or the
like to fulfill this delegation.  Licensor may request reports, documentation,
evidence or other proof of Licensee's performance under this provision and
Licensee shall promptly furnish the same to Licensor.

2.6  License Exclusions:  Licensee agrees and acknowledges that:
     ------------------

     (a) Reservation of Rights.  Taken together, Articles 2.1-2.4 grant to
         ---------------------
Licensee the exclusive right to use the Marks, Names, TSA Content and TSA Buying
Power to conduct the "E-Commerce Business," which shall mean the business of
creating, developing, operating, maintaining, advertising and promoting the TSA
Site (as further described in the ECA).  Notwithstanding the foregoing, Licensor
reserves to itself, its Affiliate, Subsidiary and Related companies, and their
respective agents, distributors, representatives, licensees, franchisees,
customers, successors and assigns (now or hereafter existing), all rights to use
(and the right to license or otherwise authorize others to use) the Marks,
Names, TSA Buying Power and TSA Content for any and all purposes not
inconsistent with Licensee's rights as provided in Articles 2.1-2.4 hereof,
including without limitation, the right to use and exploit the Marks, Names, TSA
Buying Power and TSA Content throughout the universe, including in the
Territory:

     (i)  to manufacture, source, market, sell, furnish, advertise and promote
          goods and services offered at or in connection with the TSA Stores,
          including from kiosks or other externally networked devices located
          within TSA Stores;

     (ii) to manufacture, source, market, sell, furnish, advertise and promote
          goods and services offered by means of mail order catalogs furnished
          to consumers, vendors, employees and others by mail, or distributed
          within TSA Stores;

                                       13
<PAGE>

     (iii)  to print, source, market, sell, furnish, advertise and promote TSA
            Gift Certificates directly or indirectly, whether from TSA Stores,
            by mail order, over the Internet, an intranet or extranet (except
            from an Internet site owned or operated by Licensor directed at
            consumers, as opposed to Licensor's employees or other businesses),
            or otherwise;

     (iv)   to create, develop, operate and/or maintain, directly or indirectly
            through any third party, any Internet site primarily devoted to
            business-to-business transactions, or primarily devoted to the
            provision of information and not otherwise directed at the purchase
            of sporting goods, athletic apparel, athletic footwear or related
            goods and services;

     (v)    to advertise and promote the TSA Stores and Licensor's goods and
            services, and to display the Marks, on the Internet on sites other
            than the TSA Site, provided that such advertisements, promotions or
            displays shall attempt to direct all individual consumers (as
            opposed to businesses or organizations) wishing to make purchases
            from Licensor on the Internet to the TSA Site; and

     (vi)   to manufacture, source, market, sell, furnish, advertise and promote
            goods and services offered by means of home shopping audio or video
            programs or successor technologies (not on the Internet).

     (b)    Own Brand Merchandise.  Nothing contained herein shall prevent or
            ---------------------
restrict Licensor or any Affiliate, Related or Subsidiary companies or third
parties licensed by Licensor from manufacturing, marketing, advertising or
selling Own Brand Merchandise, whether from stores, by mail order, over the
Internet, an intranet or extranet (except from an Internet site directed at
consumers, as opposed to Licensor's employees or other businesses), or
otherwise, it being understood that the license granted with respect to Own
Brand Merchandise is wholly non-exclusive.

     (c)    Prohibited Use of TSA Content. Nothing contained herein shall permit
            -----------------------------
Licensee (or its Affiliate, Subsidiary or Related companies) to use or permit
others to use the TSA Content in any manner on or in connection with any site of
any TSA Competitor.  Licensee shall segregate and take all necessary measures to
prevent the TSA Content from being commingled with the content of any TSA
Competitor, and to prevent the unauthorized disclosure of such TSA

                                       14
<PAGE>

Content as would be deemed "Confidential Information" as defined in Article IV.
Further, in possessing and using the TSA Content, Licensee shall be responsible
for compliance with all antitrust, competition and similar laws and regulations
applicable to the use or misuse of the TSA Content by Licensee, its Affiliate,
Subsidiary and Related companies, and any third party (including any TSA
Competitors) which may have gained access to the TSA Content through any of
them.

     (d) Prohibited Use of HEAD and TYROLIA Marks.  Nothing contained herein
         ----------------------------------------
shall authorize or permit Licensee (or its Affiliate, Related or Subsidiary
companies) to use the trademarks HEAD or TYROLIA, or to offer for sale on the
TSA Site any goods, packaging or labels bearing the marks HEAD or TYROLIA.

     (e) Licensor's Other Authorized Users.  Licensor has entered into license
         ---------------------------------
agreements, sponsorship agreements, settlement agreements and other agreements
regarding use of the Marks by others, as further described in Exhibit C,
                                                              ---------
attached.  Licensor intends to renew such agreements where applicable, and to
continue entering into similar agreements during the Term which are not
otherwise inconsistent with Licensee's rights hereunder.

     (f) No Embarrassment.  Licensee shall not offer or sell General
         ----------------
Merchandise, Own Brand Merchandise or render the Services, or advertise or
promote the TSA Site, in any way associated with, or thought to be associated
with any illegal, vulgar, obscene, immoral, unsavory or offensive activities,
nor cause material embarrassment to be suffered by Licensor by reason of acts or
omissions of Licensee which are illegal, immoral or scandalous.

     (g) No Other Uses.  Licensee shall not use any Marks, Names, TSA Buying
         -------------
Power or TSA Content  for any purpose other than the creation, development,
operation, maintenance, advertising and promotion of the TSA Site.  All Marks,
Names, TSA Buying Power and TSA Content shall remain the sole and exclusive
property of Licensor, and neither Licensee nor any other person or entity shall
acquire any rights in the Marks, Names, TSA Buying Power or TSA Content except
those rights specifically granted to Licensee under this Agreement.

     (h) No Exports to Japan.  While the TSA Site may be accessible within Japan
         -------------------
(such accessibility shall not, by itself, be considered a breach), except for
one time, individual quantity (not bulk or volume) purchases for personal use by
the subject Customer for delivery within the Territory but possible export to
Japan, Licensee shall not knowingly export or furnish General Merchandise, Own
Brand Merchandise or Services from the Territory into Japan or knowingly

                                       15
<PAGE>

sell General Merchandise, Own Brand Merchandise to any person or entity which it
knows or has reason to believe intends to export Own Brand Merchandise from the
Territory into Japan. Licensee acknowledges and agrees that the sale or
marketing of General Merchandise, Own Brand Merchandise or Services by it or by
persons authorized by it outside of the Territory shall materially damage
Licensor and its relationships with other licensees, and that, accordingly, any
such sales, if done knowingly, shall be deemed a material breach of this
Agreement.

     (i) No Co-Branding.  Licensee shall not "co-brand" the TSA Site or use the
         --------------
Marks immediately adjacent to other trademarks on the TSA Site in a manner
which, in comparison, places less emphasis or imposes smaller dimensions upon
the Marks, without obtaining Licensor's prior approval in the manner described
in Article 2.5(b).

     (j) Prohibition Of Gambling Activities. Licensee at no time shall
         ----------------------------------
         publicize, advertise, distribute, transmit, promote or otherwise make
         available information about gambling or lotteries in violation of any
         federal, state, local or foreign law, regulation, order or act of
         government or governmental instrumentality to which either Licensor or
         Licensee is subject, nor shall Licensee engage in, aid or abet, any
         such gambling or lottery activity in violation of any federal, state,
         local or foreign law, regulation, order or act of government or
         governmental instrumentality to which either Licensor or Licensee is
         subject. Furthermore, Licensee shall not at any time permit or
         authorize any links between the TSA Site and any Other Licensee Site or
         any Third Party Site that publicizes, advertises, distributes,
         transmits, promotes or otherwise makes available information about
         gambling or lotteries in violation of any federal, state, local or
         foreign law, regulation, order or act of government or governmental
         instrumentality to which either Licensor or Licensee is subject.

                                  ARTICLE III
                            STANDARD OF PERFORMANCE

3.1  Commercially Reasonable Efforts.  Licensee shall use commercially
     -------------------------------
reasonable efforts appropriate to an experienced e-commerce retailer, on a
continuous basis during the Term:

     (a)  to advertise, promote, sell and furnish the TSA Site, Services,
          General Merchandise and Own Brand Merchandise in the Territory;

                                       16
<PAGE>

     (b)  to exercise all reasonable care and skill in the performance of such
          duties;

     (c)  to review and progressively improve its Net Sales in the Territory;

     (d)  to exploit the rights granted herein throughout the Territory
          consistent with the high standards and prestige represented by the
          Marks; and

     (e)  to observe, protect and enhance the distinctive THE SPORTS AUTHORITY
          image as communicated by Licensor.

3.2  High Standards; TSA Mission Statement.  Licensee acknowledges that Licensor
     -------------------------------------
maintains high standards for Own Brand Merchandise and services sold by and
through the TSA Stores.  Further, Licensee acknowledges that Licensor maintains
high standards for its Own Brand Merchandise and Licensor's services, as
expressed in Licensor's Mission Statement, attached hereto as Exhibit D and as
                                                              ---------
may be amended from time to time by Licensor (the "TSA Mission Statement").
Licensee agrees to maintain the quality of the Own Brand Merchandise, Services
and Materials sold or distributed by it pursuant to this Agreement, and the
nature and quality of Licensee's use of the Licensed Property, in conformity
with the TSA Mission Statement and as expressed in standards communicated by
Licensor to Licensee from time to time.  Further, Licensee warrants that all Own
Brand Merchandise, Services and Materials shall continue to meet or exceed such
standards.  Further, Licensee shall use its best efforts to ensure that: (a) all
Own Brand Merchandise, Services and Materials comply with the requirements of
Articles II and III and all applicable laws, rules and regulations; and (b)
neither the Own Brand Merchandise nor the manufacturing thereof shall violate or
infringe any right of any third party or the human rights of any person employed
to manufacture the same.

                                   ARTICLE IV
                       CONFIDENTIALITY AND NON-DISCLOSURE

4.1  Confidential Information. For purposes of this Agreement, Confidential
     ------------------------
Information means: (i) business or technical information of either Party,
including but not limited to any information relating to either Party's product
plans, designs, product costs, other costs, product prices, product names,
allowances, rebates, finances, advertising plans, strategies or buys, marketing
plans or strategies, business opportunities, personnel, research, development or
know-how; (ii) any written information designated by either Party as
confidential or proprietary or, if orally disclosed, reduced to writing by the
disclosing Party within thirty (30) days of such

                                       17
<PAGE>

disclosure; (iii) all materials furnished by one Party in connection with any
audit conducted hereunder; and (iv) the terms and conditions of this Agreement.

4.2  Exclusions. Confidential Information shall not include: (i) information
     ----------
that is or becomes generally known or available by publication, commercial use
or otherwise through no fault or breach of this Agreement by the receiving
Party; (ii) information that is rightfully in the receiving Party's possession
prior to first receiving it from the disclosing Party; (iii) information that is
lawfully received by the receiving party from a third party, without restriction
on disclosure and without breach of a nondisclosure obligation; or (iv)
information that the receiving Party can prove with written evidence is
independently developed by the receiving Party, without use of or access to
Confidential Information of the disclosing Party.

4.3   Obligations.  Each Party shall not use the other Party's Confidential
      -----------
Information, except as expressly permitted under this Agreement and shall not
disclose such Confidential Information to any third party, except to its
employees and consultants with a need to know for such party's performance of
this Agreement (and only subject to binding use and disclosure restrictions at
least as protective as those set forth herein executed in writing by such
employees or consultants). However, each Party may disclose Confidential
Information of the other Party: (i) pursuant to an order or requirement, to
which it is subject, of a court, administrative agency or other governmental
body, provided that such Party gives reasonable notice to the other Party to
contest such order or requirement; (ii) on a confidential basis to legal and
financial advisors; provided, however, that prior to such disclosure, the Party
disclosing the Confidential Information shall use its best efforts to secure an
agreement from the third party receiving the Confidential Information to keep
such information confidential; and (iii) as required by any law, rule, or
regulation, to which it is subject.

4.4  The Parties' respective confidentiality obligations as set forth in this
Article IV shall continue in full force and effect notwithstanding expiration or
termination of this Agreement for any reason.

                                   ARTICLE V
                              GENERAL PROVISIONS

5.1  Payments.  Beginning with the Effective Date, during the initial Term, and
     --------
if applicable, after termination of the Agreement to the extent any amounts are
accrued and unpaid, Licensee shall pay the Royalties to Licensor in the manner
and at the times specified below.

                                       18
<PAGE>

5.2  Reports; Royalties.
     ------------------

     (a) Within forty-five (45) days after the end of each quarter of Licensee's
Fiscal Year, Licensee shall:

     (i)  Deliver to Licensor a report, certified by one of its corporate
          officers, giving the following particulars concerning Net Sales during
          the preceding quarter of Licensee's Fiscal Year, together with
          documentary proof of payment of any applicable tax withheld and/or
          paid by Licensee (including, without limitation, true copies of
          receipts or certificates evidencing payment of such taxes):

          (A)  Net Sales of the TSA Site derived from sale of General
               Merchandise, Own Brand Merchandise and Services to Customers;

          (B)  Net Sales of the TSA Site derived from advertising furnished by
               Licensee to any Advertising and Marketing Partners of Licensee;

          (C)  Net Sales of the TSA Site derived from all other sources;

          (D)  Amount of Royalties due to Licensor with respect to the TSA Site
               attributable to items (A), (B) and (C) above, and in the
               aggregate; and

          (E)  Amount of tax of any kind properly withheld and/or paid to tax
               authorities by Licensee.

     (ii) Pay to Licensor the Royalties due for the quarter covered by such
          report, in U.S. Dollars, in immediately available funds, by bank draft
          or other means as reasonably directed by Licensor.  Receipt or
          acceptance of any report or payment shall not preclude Licensor from
          questioning the correctness thereof at any time. In the event that any
          inconsistency or mistake is discovered by either Licensor or Licensee
          in such reports or payments, it shall be immediately rectified and,
          within fifteen (15) Business Days, the appropriate report and payment
          shall be made.

     (b)  Time is of the essence with respect to Licensee's duty to make all
payments when due and Licensee's obligations to make such payments are absolute,
unconditional and not subject to any right of reduction or set-off, except for
withholding taxes imposed on the

                                       19
<PAGE>

Royalties which Licensee is required by law to withhold. Licensee shall withhold
and pay in a timely manner such taxes to the proper tax authority at the rate
required by statute but reduced to the fullest extent as permitted by tax
treaty, and Licensee shall provide Licensor with official receipts of all
withholding tax payments sufficient to enable Licensor to claim appropriate
federal income tax credits. Without limiting the foregoing, Licensee shall pay
to Licensor interest at the rate of the lesser of (i) one and one half percent
(1.5%) per month, compounded monthly, or (ii) the maximum rate allowed by
applicable law, on so much of the Royalty as remains outstanding from time to
time beyond the period for payment set forth above. Written notice by Licensor
to Licensee as to any amount of the outstanding Royalty (including interest)
shall be prima facie evidence that said amount is unpaid as of the date of such
notice.

     (c) Licensee shall respond in writing to any written inquiry from Licensor
with respect to any report or payment within fifteen (15) Business Days of
receipt thereof.

     (d) If, in the course of an audit or inspection by Licensor or its
representative(s), any discrepancy shall appear with respect to any amount due
and payable by Licensee and the amount paid, the amount owed (including interest
computed as set forth in Article 5.2(b) above) shall be paid within fifteen (15)
Business Days after Licensee's receipt of notice of any such discrepancy.

     (e) Within ninety (90) days after the end of each Fiscal Year of Licensee,
Licensee shall furnish Licensor a certificate from an independent certified
public accountant as to the accuracy of Licensee's Royalty payments and reports
for each such Fiscal Year.


5.3  Books and Audits.
     ----------------

     (a) Licensee shall keep full, true and accurate books of account in
conformance with generally accepted accounting principles ("GAAP") in effect in
the U.S. and containing all particulars which may be necessary for the purpose
of reviewing Net Sales and computing the Royalties due and payable to Licensor.
Said books of account shall be kept at Licensee's principal place of business
and maintained by Licensee for a period of at least two (2) years following the
end of each subject year during the Term and shall be available for inspection
by Licensor, upon reasonable notice and during normal business hours.

                                       20
<PAGE>

     (b) Licensee shall maintain accurate records of all sales from the TSA
Site,  of its annual advertising and promotional expenditures, and of contracts
and orders placed by Customers, and shall make such records available to
Licensor upon request for use in enforcing, registering or protecting the
Licensed Property throughout the world.

     (c) During the Term and for a period of three (3) years after expiration or
termination of this Agreement, Licensor or an independent certified public
accountant retained by Licensor, may audit all statements of account, records
and reports provided for in this Agreement, at least once per Fiscal Year of
Licensee, but no more than once unless an audit discloses a material
discrepancy.  In such cases, Licensor may audit every six (6) months until the
results of the audit show that a material discrepancy no longer exists. Licensee
shall make available to Licensor or said certified public accountant for the
purposes of this paragraph any and all records reasonably necessary to the
verification of such reports.  Any error(s) discovered by such audit shall be
corrected by Licensee within fifteen (15) Business Days after having been
notified of such error.   The expenses of any and all such audits and
inspections shall be borne by Licensor.  However, if the error(s) discovered
represent an underpayment by Licensee of more than [*] Dollars ($[*]) due in the
Fiscal Year in question, Licensee shall promptly reimburse Licensor for the
reasonable costs of such audit.

5.4  Representations, Warranties and Duties of Licensee.  Licensee represents
     --------------------------------------------------
and warrants to Licensor and agrees that:

     (a) Licensee is a corporation duly organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation; and it has the
corporate power and is authorized under its Articles of Incorporation and its
Bylaws to carry on its business as now conducted and as contemplated under this
Agreement;

     (b) Licensee has performed all corporate actions and received all corporate
authorizations necessary to execute and deliver this Agreement and to perform
its obligations hereunder;

     (c) Licensee has and shall maintain the power and authority and all
material governmental licenses, authorizations, consents and approvals as
required in all jurisdictions within the Territory to own its assets, carry on
its business and to execute, deliver, and perform its obligations under this
Agreement;

                                       21
<PAGE>

     (d)  Licensee is in compliance, and shall remain in compliance with all
requirements of any U.S. and Canadian, or to the best of its knowledge, any
other law (statutory or common), treaty, rule or regulation or determination of
an arbitrator or of a governmental authority, in each case applicable to or
binding upon it or any of its property or to which the Services or any of its
business related to the TSA Site is subject, except where failure to be in
compliance could not reasonably be expected to have a material adverse change
in, or a material adverse affect upon, the operations, business, properties,
condition (financial or otherwise) or prospects of Licensee;

     (e)  There are no (A) nongovernmental third parties or (B) governmental or
regulatory entities in the U.S. or Canada who are entitled to any notice of the
transactions contemplated hereunder or whose consent is required to be obtained
by Licensee for the consummation of the transactions contemplated hereunder;

     (f)  Licensee does not currently, and shall not during the term of this
Agreement, represent or promote any services or products that intentionally
divert business away from the TSA Site.  Licensee shall continuously conduct its
business in a manner that reflects favorably on the Licensed Property;

     (g)  Licensee shall fully comply at its sole cost and expense with any and
all quality standards set forth herein and that Licensor may set forth from time
to time with respect to the Licensed Property and the Own Brand Merchandise and
Materials and Services bearing or embodying the Licensed Property;

     (h)  As between Licensor and Licensee, for purposes of this Agreement,
Licensee shall be completely responsible for the payment of all sums of money
which may be due at any time to its own employees, contractors, vendors, agents
and representatives, and for all other claims made by such parties against
Licensor.  Licensor shall not for any reason be liable under this Agreement in
any way  for Licensee's termination of employment or other relationships with
such parties or other legal entities, nor for any goods or services furnished to
Licensee by Licensor or any third party or by Licensee to Licensor or any third
party;

     (i)  As between Licensor and Licensee, for purposes of this Agreement,
Licensee shall be completely responsible for the computation, notification,
withholding, payment, filing and reporting of all applicable taxes of any kind
whatsoever which may be due at any time in connection with Licensee's
activities, assets or operations as permitted hereunder, including, without
limitation, all sales and use taxes, all value added taxes, and all withholding
taxes.

                                       22
<PAGE>

     (j) Except with respect to trademark and service mark applications and
registrations, domain name registrations, recording of this Agreement and
related registered user agreements, all of which are reserved exclusively to
Licensor, Licensee shall, at its own expense, secure any and all approvals,
licenses, registrations and/or permits required under the laws or regulations of
any governmental or similar entity having jurisdiction over Licensee or the TSA
Site, or over the shipment, export, import, sale or other distribution of goods
(including General Merchandise and Own Brand Merchandise) or provision of
Services within the Territory as these relate to operation of the TSA Site,
including, without limitation, compliance with all export and import control
regulations and applicable consumer product, content labeling, country of
origin, and health and safety laws and the like;

     (k) Licensee shall, during the Term and for one (1) year following
expiration or termination of this Agreement, ensure the adequate provision of
after sales service and spare parts to Customers in the Territory, subject to
reasonable cooperation of Licensor to assist Licensee in obtaining access to
spare parts;

     (l) As between Licensor and Licensee, in the Territory and in Japan, all
right, title, interest and ownership in and to the Licensed Property, and
present and future registrations thereof, as trademarks, service marks, trade
names, trade dress, copyrights or works or copyright (including derivative
works), industrial models, designs, and the like, are and shall remain in
Licensor and Licensee agrees to render all reasonable assistance in maintenance
of these rights.  Further, Licensee agrees and acknowledges that all goodwill
associated with or created by use of the Licensed Property by Licensee has
inured and shall continue forever to inure to the benefit of Licensor.  Upon
termination of this Agreement all rights in and to the Licensed Property,
including all right to the use thereof, and all goodwill associated with use of
the Licensed Property, shall thereupon revert back to Licensor and Licensor
shall thereafter enjoy those rights as if this Agreement had never been
executed.  If, by operation of law or otherwise, any goodwill associated with
Licensee's use of the Licensed Property shall be deemed to accrue or have
accrued to Licensee, Licensee agrees to immediately and irrevocably assign
without condition such goodwill to Licensor.  Licensor shall not be required to
compensate Licensee for reversion or assignment of the goodwill;

     (m) Except with respect to authorized advertising and marketing programs
conducted by Licensee with the Advertising and Marketing Partners of Licensee
and any non-Internet advertising and marketing programs otherwise permitted
under this Agreement, Licensee shall

                                       23
<PAGE>

not sell, distribute or otherwise make available or permit any use of the
Licensed Property on or in connection with Own Brand Merchandise, Materials or
Services, outside of the TSA Site, whether inside or outside the Territory, and
Licensee shall cooperate with Licensor in preventing all such sales and
distribution by others. Before permitting any vendor or supplier to sell off or
otherwise dispose of surplus, defective or returned Own Brand Merchandise to
parties other than Licensee, Licensee shall require the vendor or supplier to
remove all of the Licensed Property from such Own Brand Merchandise; and

     (n)  Licensee shall not attack or impair or put at issue Licensor's rights
in the Licensed Property, or any of Licensor's applications or registrations
therefor, nor assist anyone else in doing so.  Except as licensed hereunder,
Licensee shall not use or apply to register the Licensed Property or any
identical or deceptively or confusingly similar service marks, trademarks,
corporate names, trade names, domain names, trade dress, copyrights, industrial
models or designs, or any derivations thereof, during the Term and forever
hereafter.  Further, Licensee shall not use the Licensed Property in any manner
likely to jeopardize the exclusiveness or distinctiveness of the Licensed
Property or Licensor's proprietorship thereof, and Licensee shall not register
or attempt to register its rights in the Licensed Property as granted hereunder.
Without limiting the foregoing, during and after the expiration or termination
of this Agreement, Licensee, upon Licensor's written request, shall execute all
such documents as may be necessary to further confirm or perfect Licensor's
rights in the Licensed Property.  If Licensee shall fail to execute any such
documents within thirty (30) days after Licensor's request, Licensee hereby
confirms that Licensor shall automatically be considered Licensee's attorney-in-
fact for the purpose of executing such documents.

5.5  Representations, Warranties and Duties of Licensor.  TSA and TSAMI each
     --------------------------------------------------
represents, warrants and agrees that:

     (a)  it is a corporation duly organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation and it has the
corporate power and is authorized under its Certificate of Incorporation and its
Bylaws to carry on its business as now conducted;

     (b)  it has performed all corporate actions and received all corporate
authorizations necessary to execute and deliver this Agreement and to perform
its obligations hereunder;

                                      25
<PAGE>

     (c)  it has and shall maintain the power and authority and all material
governmental licenses, authorizations, consents and approvals to be obtained
within the U.S to own its assets, carry on its business and to execute, deliver,
and perform its obligations under this Agreement;

     (d)  there are no (A) nongovernmental third parties and (B) governmental or
regulatory entities in the U.S. who are entitled to any notice of the
transaction, licenses and services contemplated hereunder or whose consent is
required to be obtained by Licensor for the consummation of the transaction
contemplated hereunder;

     (e)  to the best of its knowledge as of the Effective Date it and its
licensors are the sole and rightful owners of all right, title and interest in
and to the Marks and Names and it has the unrestricted right to market, license
and exploit the Marks and Names;

     (f)  as of the Effective Date, either TSA or TSAMI has obtained or applied
for trademark and service mark registrations for certain of the Marks throughout
much of the Territory, as further described in Exhibit B;
                                               ---------

     (g)  it shall not engage directly or indirectly in the "E-Commerce
Business" except as otherwise provided in Article 2.6 of this Agreement and as
otherwise provided in Article 13.1 of the E-Commerce Agreement;

     (h) Other than as disclosed in Exhibit C, attached, as of the Effective
                                    ---------
Date, there are no material outstanding assignments, grants, licenses,
encumbrances, obligations or agreements of Licensor inconsistent with this
Agreement; and

     (i)  OTHER THAN THOSE SET FORTH ABOVE, LICENSOR MAKES NO WARRANTIES TO ANY
PERSON OR ENTITY WITH RESPECT TO ANY TSA CONTENT, TSA BUYING POWER, NAMES,
MARKS, GOODS, SERVICES, OR OTHER SUBJECT MATTER OF THIS AGREEMENT ALL OF WHICH
ARE PROVIDED "AS IS," AND LICENSOR HEREBY DISCLAIMS ALL IMPLIED WARRANTIES,
INCLUDING, WITHOUT LIMITATION, ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR
A PARTICULAR PURPOSE AND NONINFRINGEMENT.

                                      26
<PAGE>

5.6  Protection of Rights.
     --------------------

     (a)  In the ordinary course of business, Licensee or its counsel may review
periodically the use and/or registration by others of any trademark, service
mark, trade name, domain name, trade dress, industrial model or design or
copyright in the Territory which is a copy of, identical or confusingly or
deceptively similar to the Licensed Property or any aspect thereof. Licensee
agrees to inform Licensor promptly of any possible infringement, or of any
passing off or unfair competition affecting said Licensed Property which comes
to the attention of Licensee. Further, Licensee agrees to fully cooperate and
assist Licensor in the protection and defense of any of Licensor's rights in the
Licensed Property, in the filing and prosecution (at Licensor's expense) of any
trademark, trade dress, service mark, trade name, copyright, domain name,
industrial model or design application, registration, renewal and the like, in
the recording of this Agreement or any other relevant agreements, including,
without limitation, registered user agreements, and in the doing of any other
act with respect to the Licensed Property, including the prevention of the use
thereof by any unauthorized person, that in the sole discretion and judgment of
Licensor may be necessary or desirable.

     (b)  Licensor deems the Licensed Property to be extremely valuable.
Licensor shall have the sole right to determine whether or not any action shall
be taken on account of any infringement, passing off or unfair competition
activities or other enforcement of Licensor's rights in the Licensed Property.
If Licensor so desires it may prosecute any actions, claims, lawsuits or
proceedings in its own name or join Licensee as a party thereto, all at
Licensor's expense. Licensor shall be entitled to recover any and all sums of
money awarded and materials delivered up as a result of such actions, claims,
lawsuits or proceedings.

     (c)  Licensee shall not institute any lawsuit or take any action on account
of any actual or alleged infringement, passing off or unfair competition
relating to the Licensed Property, and Licensee shall not have any right or
claim against Licensor for Licensor's failure to enforce its rights in the
Licensed Property or failure to prosecute any actual or alleged infringement,
passing off or unfair competition by others in relation to the Licensed
Property. Notwithstanding the foregoing, if, after Licensor is advised and has a
reasonable opportunity to investigate and attempt to resolve an instance of
actual or alleged infringement, passing off or unfair competition, yet Licensor
determines not to institute any lawsuit or take any further action or because,
in Licensor's reasonable opinion, the same are unwarranted or of no avail,
Licensee may institute a lawsuit or take any action, solely in its own name, to
remedy the actual or alleged infringement, passing off or unfair competition. As
a prerequisite to instituting such a lawsuit

                                      27
<PAGE>

and taking any such actions, Licensee shall deliver to Licensor a duly executed
guarantee from Global Sports, Inc. ("GSI") providing that GSI agrees to and
shall pay any and all costs, expenses and damages, including attorneys' fees,
expert fees and all court costs incurred by Licensee and by Licensor (including
Licensor's internal costs) in the matter. Licensee agrees to keep Licensor fully
informed regarding all such lawsuits and actions, and to obtain Licensor's prior
written approval of any proposed settlement which affects the Licensed Property
or Licensor's interest in the Licensed Property. Licensee shall apply any costs,
fees, damages or other sums recovered in any such action or lawsuit to reimburse
the amounts Licensee or GSI has expended in the action or lawsuit. Once Licensee
or GSI has been fully reimbursed, the balance shall be delivered as determined
by the court.

5.7  Indemnification.
     ---------------

     (a)  Licensee's Indemnification.  Except as provided in Article 5.7(b)
          --------------------------
below, Licensee agrees to defend, indemnify and hold harmless Licensor and its
Affiliate, Subsidiary and Related companies and each of their respective
directors, officers, employees, representatives and agents, at Licensee's
expense, from and against any and all actions, claims, proceedings or lawsuits
to the extent arising from or related in any way to Licensee's acts or
omissions.  This indemnification shall include, without limitation, claims of
premises or product liability, claims of patent, copyright, trade name,
trademark, trade dress, service mark, right of personality or persona, or
industrial model or design infringement, negligence, defamation,
misrepresentation, false advertising, unfair competition, trade secret
misappropriation and failure to file, pay or report any applicable tax.
Licensor agrees to give Licensee timely notice of such actions, claims,
proceedings or lawsuits and Licensee has the right and obligation, at its sole
expense, to defend the same and shall be solely responsible for satisfying any
monetary judgments awarded or any settlements entered into as a result of such
actions, claims, proceedings or lawsuits.  Licensor may at its sole election
participate in any such defense at its own expense.  In any event, Licensee
agrees to keep Licensor fully informed regarding all actions, claims,
proceedings or lawsuits which affect or involve Licensor under this paragraph.

     (b)  Licensor's Indemnification.  Licensor agrees to defend, indemnify and
          --------------------------
hold harmless Licensee and its Affiliate, Subsidiary and Related companies and
each of their respective directors, officers, employees, representatives and
agents, at Licensor's expense, from and against any and all actions, claims,
proceedings or lawsuits to the extent arising from or related in any way to,
claims that Licensee's use of the Marks and/or Names hereunder infringes the
trademark, service mark, trade dress or trade name rights of third parties in
the U.S., its

                                      28
<PAGE>

territories and possessions, Puerto Rico, or Canada, provided, however, that
Licensor shall not bear any duty, obligation or liability pursuant to this
Article 5.7(b) to the extent that and with respect to any use by Licensee of any
of the Marks and/or Names is in a manner not authorized by this Agreement.
Licensee agrees to give Licensor timely notice of such actions, claims,
proceedings or lawsuits and Licensor has the right and obligation, at its sole
expense, to defend the same and shall be solely responsible for satisfying any
monetary judgments awarded or any settlements entered into as a result of such
actions, claims, proceedings or lawsuits. Licensee may at its election
participate in any such defense at its own expense, provided, however, that
Licensee shall comply with any reasonable request of Licensor to cooperate in
the defense of any such actions, claims, proceedings or lawsuits. In any event,
Licensor agrees to keep Licensee fully informed of any material information
regarding all actions, claims, proceedings or lawsuits which affect or involve
Licensee under this paragraph.

5.8  Term and Termination.
     --------------------

     (a)  Initial Term.  This Agreement shall begin on the Effective Date and
          ------------
continue in full force and effect for approximately fifteen (15) years through
and including December 31, 2014.  This Agreement shall terminate of the first to
occur of 90 days prior notice given by one Party to the other Party on or after
December 31, 2014, or termination pursuant to any of Articles 5.8(b)-(f) below.

     (b)  Without prejudice to any other rights either Party may have, a Party
may terminate this Agreement for cause premised upon any one or more of the
reasons set forth in (i) through (iv) below by giving notice to the other Party
in accordance with (c), (d) or (e) below, as the case may be:

     (i)  if Licensee shall fail to make any payments when due or to deliver any
          reports as required hereunder or if Licensee or Licensor otherwise
          materially breaches in any manner the terms of this Agreement;

     (ii) if Licensee shall be generally unable to pay its obligations as they
          become due, or if either Party shall make any assignment for the
          benefit of creditors, or shall file, or have filed against it, any
          petition for protection or relief from creditors or any petition in
          bankruptcy, or be adjudicated bankrupt or insolvent, or if any
          receiver is appointed for its business or property or a substantial
          portion thereof, or if any trustee in bankruptcy or insolvency shall
          be appointed for a Party, or if a Party

                                      29
<PAGE>

           shall be in default upon any material debt obligation and such
           default shall be continuing beyond any applicable cure period;

     (iii) if Licensee shall fail in any material respect to follow Licensor's
           instructions regarding quality control and protection of the Licensed
           Property as required under this Agreement; or

     (iv)  if Licensee has ceased to carry on and diligently pursue its day to
           day business activities of operating and promoting the TSA Site
           utilizing the Licensed Property.

     (c)   In the event of breach by a Party of any provision of this Agreement
as provided in (b)(i), (b)(iii) or (b)(iv) above, the non-breaching Party shall
give the breaching Party notice in writing to cure the breach within sixty (60)
days (the "Notice Period") or such longer period as may be agreed upon by the
Parties, and if the breach is not cured within such period, the non-breaching
Party shall be entitled to exercise any remedies it may have hereunder,
including, without limitation, its right to terminate this Agreement effective
upon expiration of the Notice Period, provided that if such breach is capable of
being cured but incapable, by reason of its nature, of being cured within the
Notice Period, the non-breaching Party may, in its discretion, delay taking
action so long as the breaching Party shall have begun in good faith to cure
such breach within the Notice Period and thereafter proceeds diligently to
complete the cure of the breach and such breach is cured within a reasonable
period thereafter.

     (d)   In the event of the occurrence of any event described in (b)(ii)
above, the complaining Party may terminate this Agreement effective upon
expiration of the Notice Period; provided, however, that the non-complaining
Party may avoid such termination if any adverse filing described in (b)(ii) is
stayed, dismissed or reversed within the Notice Period and Licensee provides
satisfactory evidence of same to Licensor within such period.

     (e)   This Agreement shall automatically terminate on the date that
Licensor ceases to have a direct or indirect ownership interest in Licensee or
on the date that any of the EVA, ESA or ECA agreements is terminated, whichever
is earlier.

     (f)   This Agreement may be terminated at any time by mutual written
agreement of the Parties.

                                      30
<PAGE>

     (g)   Expiration or termination of this Agreement for any reason shall not
affect obligations which (i) have accrued as of the date of expiration or
termination, (ii) arise out of occurrences prior to the termination date, (iii)
become effective upon termination or (iv) by their terms continue after
termination.

     (h)   Upon termination of this Agreement, the Parties shall mutually
cooperate to effect an orderly termination of their relationship as Licensor and
Licensee, and Licensee shall within thirty (30) days:

     (i)   Return to Licensor all TSA Content and Materials, and cease using the
           Licensed Property in any manner and for any purpose and take all
           steps necessary to delete any and all references to any Licensed
           Property from its business licenses, permits, business forms,
           packaging, labels, advertisements, promotions and other Materials;

     (ii)  As directed by Licensor, return to Licensor, destroy or obliterate
           all Own Brand Merchandise (including packaging and labels) and
           Materials bearing the Licensed Property and furnish sworn affidavits
           attesting thereto as requested by Licensor;

     (iii) Cease holding itself out as a licensee of Licensor or as an entity
           otherwise authorized or permitted to use the Licensed Property; and

     (iv)  Cooperate with Licensor in obtaining the cancellation of any
           registration of this Agreement and amendment or cancellation of any
           registered user agreements and corporate, domain name or business
           name registrations. Licensee, upon Licensor's written request, shall
           execute all such documents as may be necessary to fulfill this
           provision. If Licensee shall fail to execute any such documents
           within thirty (30) days after Licensor's request, Licensee hereby
           confirms that Licensor shall automatically be considered Licensee's
           attorney-in-fact for the purpose of executing such documents.

     (i)   Notwithstanding the foregoing, upon termination or expiration of this
Agreement for any reason other than pursuant to Article 5.8(b)(i) or (b)(iii),
Licensee shall have, for a period of 180 days thereafter, the right to sell off,
on a nonexclusive basis, all of the unsold Own Brand Merchandise in Licensee's
inventory which was on hand prior to such termination or expiration; provided,
however, that Licensee shall, prior to disposing of such unsold Own Brand

                                      31
<PAGE>

Merchandise, furnish to Licensor an itemized and sworn statement setting forth
accurate descriptions and unit volumes of all such unsold Own Brand Merchandise.
Further, Licensee shall be entitled to phase out use of the Licensed Property
over the same 180 day period.  Royalties shall accrue at the then current rate
and be paid by Licensee according to the quarterly schedule set forth in Article
5.2 and within thirty (30) days of the end of such 180 day period.  All
dispositions of inventory and use of Licensed Property pursuant to this
paragraph shall strictly comply with all provisions of this Agreement.  On the
181st day, Licensee:

     (i)   shall immediately transfer to Licensor, or destroy, at Licensor's
           option, all remaining inventory of Own Brand Merchandise;

     (ii)  shall immediately transfer to Licensor all TSA Content; and

     (iii) shall have completely and permanently ceased using the Licensed
           Property.

     (j)   Should Licensee fail to cease using any Licensed Property upon
termination of this Agreement, or in any other manner fail to comply with
Articles 5.8(h) and (i) above, Licensee agrees and hereby specifically consents
to each and all of the following remedies and provisions, which shall be
cumulative and not mutually exclusive:

     (i)   Licensor may obtain a decree of any court of competent jurisdiction
           ordering Licensee to immediately cease the use of the Licensed
           Property and to otherwise comply with Articles 5.8(h) and (i) above,
           to amend or cancel any registration of this Agreement and any
           registered user agreements and to amend or cancel any corporate or
           business name registrations and to change its business name
           accordingly. Licensee's consent to this remedy is based upon express
           recognition by Licensee that Licensor would otherwise suffer
           irreparable harm and that monetary damages would therefore be an
           inadequate remedy for Licensor;

     (ii)  Licensor shall have the right to collect actual direct damages
           suffered by Licensor by reason of Licensee's failure to comply with
           Articles 5.8(h) and (i) above;

     (iii) Licensor may file an action asking the appropriate governmental
           agency to impound any infringing Own Brand Merchandise and Materials
           and to close or put on hold the TSA Site;

                                      32
<PAGE>

     (iv) Licensor shall be entitled to any other relief which may be deemed
          proper, whether at law or equity;

     (v)  No assignee for the benefit of creditors, custodian, receiver, trustee
          in bankruptcy, sheriff or any other officer of the court or official
          charged with marshalling or taking over custody of Licensee's assets
          or business shall have any right to continue this Agreement or to
          exploit in any way or use the Licensed Property; and

     (vi) Licensee's performance under this Agreement is personal in nature and
          Licensor is excused from accepting the performance of an entity other
          than Licensee.  The Parties agree that this Agreement is a
          nonassignable contract of Licensee under section 365(c) of the
          Bankruptcy Code of the U.S.A., or any amendment or successor thereto
          (the "Bankruptcy Code").  Further, in the event that Licensee is a
          debtor under the Bankruptcy Code, or any equivalent in any foreign
          jurisdiction, and this Agreement has not been terminated, the Parties
          agree that the adequate protection of Licensor's interest in this
          Agreement and in the Licensed Property requires that Licensee fully
          comply with all of the terms and conditions of this Agreement,
          including, without limitation, timely making all Royalty payments when
          due and maintaining the quality of Own Brand Merchandise and Services
          sold by Licensee pursuant to this Agreement, and the nature and
          quality of Licensee's use of the Licensed Property as required
          hereunder.

5.9  Choice of Law and Forum.  This Agreement shall be governed and construed
     -----------------------
under federal laws of the U.S.A. and laws of the State of Michigan and for any
controversy, the Parties expressly submit to the exclusive jurisdiction of the
state and federal courts of the State of Michigan, U.S.A., and hereby waive any
claim of inconvenient forum.   Without limiting the foregoing, Licensee also
submits to the jurisdiction of any court in Licensee's home state with authority
to hear and decide proceedings in relation to Licensor's specific or provisional
enforcement of this Agreement.

5.10 Waiver of Jury Trial.  Each Party hereby knowingly, voluntarily,
     --------------------
intentionally and irrevocably waives such right as any Party may have to a jury
trial in every jurisdiction in any action, proceeding or counterclaim brought by
either of the Parties hereto and/or their respective Affiliate, Subsidiary and
Related companies in respect of any matter arising out of or in connection with
this Agreement (including, without limitation, any action to cancel or rescind

                                      33
<PAGE>

this Agreement, and any claims or defenses asserting that this Agreement was
fraudulently induced or otherwise void or voidable).

5.11 Notices.
     -------

     (a)  Any notice or request with respect to this Agreement shall be made
personally, by registered mail, by airborne express courier, or by confirmed
facsimile, and shall be directed by each Party to the other at its respective
address as follows:

     If to Licensee, to:

     TheSportsAuthority.com, Inc.
     555 South Henderson Road
     King of Prussia, Pennsylvania 19406
     Tel: (610) 768-0900
     Fax: (610) 768-0981
     Attention: President

     with a copy to:

     Global Sports Interactive, Inc.
     555 South Henderson Road
     King of Prussia, Pennsylvania 19406
     Tel: (610) 768-0900
     Fax: (610) 768-0981
     Attention: President

     and if to Licensor, to:

     The Sports Authority Michigan, Inc.
     306 S. Washington, Suite 224
     Royal Oak, Michigan 48067
     Tel: (248) 414-9990
     Fax: (248) 414-9993
     Attention: Senior Vice President and General Counsel

     and

     The Sports Authority, Inc.
     3383 North State Road 7
     Ft. Lauderdale, Florida 33319
     Tel: (954) 735-1701
     Fax: (954) 730-4288
     Attention: Chief Executive Officer and General Counsel

                                      34
<PAGE>

     (b)  Any notice or request shall be deemed to be given when actually
received.  Either Party, by written notice to the other Party, may change the
address to which notices or requests shall be directed.

5.12 No Implied Warranties; Limitation on Liability.  Neither party shall be
     ----------------------------------------------
liable to the other Party for incidental, consequential, punitive or exemplary
damages arising in connection with this Agreement or the performance, omission
of performance or termination hereof, even if the said Party has been advised of
the possibility of such damages and without regard to the nature of the claim or
the underlying theory or cause of action (whether in contract, tort or
otherwise).  Neither Party makes any representation or warranty to the other
except as specifically set forth herein.

5.13 Further Documents.  Each Party shall, upon request, make, execute and
     -----------------
deliver such documents as shall be reasonably necessary to take such action as
may be reasonably requested to fully implement and carry out the purposes of
this Agreement.  This Agreement may be executed in counterparts and all such
counterparts taken together shall be deemed to constitute one and the same
instrument.

5.14 Binding Effect.  All covenants, agreements, representations, warranties and
     ---------------
indemnifications in this Agreement by and on behalf of either of the Parties
shall bind and inure to the benefit of the successors and permitted assigns of
Licensor and Licensee (if any).  Upon termination of this Agreement, all
obligations and covenants of Licensee under this Agreement shall survive and be
enforceable.

5.15 No Partnership, No Joint Venture.  This Agreement shall not be construed
     --------------------------------
as creating a joint venture, partnership or agency between Licensor and
Licensee.

5.16 Sublicensing; Prohibition on Assignment by Licensee.  The licenses granted
     ---------------------------------------------------
herein are personal to Licensee and neither this Agreement nor any rights or
duties hereunder may be sublicensed, assigned, mortgaged or pledged by Licensee
without the prior written consent of an authorized officer of Licensor, which
consent may be withheld at Licensor's sole discretion.  For purposes of this
Article 5.16, an assignment shall include any attempt to sublicense, assign,
mortgage or pledge by Licensee without the prior written consent of an
authorized officer of Licensor, and shall be null and void ab initio.
Notwithstanding the foregoing, Licensor may freely assign this Agreement and/or
its rights and duties hereunder to any Affiliate, Related or

                                      35
<PAGE>

Subsidiary company, provided Licensor gives timely notice of the same to
Licensee. Licensee's change in status from a privately held to a publicly held
company after an initial public offering shall not, in and of itself, be
considered a prohibited assignment, mortgage or pledge.

5.17 Waiver.  Silence, acquiescence or inaction shall not be deemed a waiver of
     ------
any right.  A waiver shall only be effective if it is in writing and signed by
the Party to be charged.  Any such waiver shall not be construed as a continuing
waiver or as a waiver of any other breach of a same or similar nature.

5.18 Severability.  In the event that any part or portion of this Agreement
     ------------
shall be deemed to be invalid or illegal, then such invalid or illegal portion
shall, so far as possible, not affect the validity or legality of the remainder
of this Agreement.  Further, the Parties agree that they shall attempt to arrive
at a modification of any illegal or invalid part so as to render the same legal
and valid and within the keeping of the original tenor and spirit of the
Agreement.

5.19 Entire Agreement.  This Agreement constitutes the entire agreement between
     ----------------
the Parties with respect to use and licensing of the Licensed Property, and
supersedes all prior negotiations, understandings and agreements, if any,
between the Parties, whether oral or written.  This Agreement replaces in its
entirety the License Agreement, and the latter is hereby terminated.  Except as
otherwise provided with respect to Exhibits A-D, this Agreement may only be
                                   -------- - -
amended or modified by written instrument signed by authorized officers of both
Parties.  Because both Parties are sophisticated and knowledgeable business
enterprises with ready access to legal counsel, the principle of construing an
ambiguous provision or provisions against the drafter shall be disregarded when
construing this Agreement.

5.20 Titles and Headings.  Titles and headings herein are for convenience only
     -------------------
and are not part of this Agreement.

5.21 Tax on Agreement.  Any stamp duty or other tax or duty imposed on this
     ----------------
Agreement or on any related registered user agreement shall be the sole
responsibility of and shall be paid by Licensee.

5.22 Confidential Agreement.  The terms of this Agreement are confidential and
     ----------------------
shall not be disclosed except for the purpose of enforcement or registration or
recording or as may be required by law.

                                      36
<PAGE>

5.23 Counterparts; Facsimiles.  The Agreement may be executed in any number of
     ------------------------
counterparts, each of which when so executed and delivered shall be deemed an
original, and such counterparts together shall constitute one and the same
instrument.  Each Party shall receive a duplicate original of the counterpart
copy or copies executed by it.  For purposes hereof, a facsimile copy of this
Agreement, including the signature pages and Exhibits hereto, shall be deemed an
                                             --------
original.  Notwithstanding the foregoing, the Parties shall each deliver
original, execution copies of this Agreement to one another as soon as
practicable following execution thereof.

IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by
their duly authorized representatives as of the Effective Date.

THE SPORTS AUTHORITY, INC.                THESPORTSAUTHORITY.COM, INC

By:    /s/ Martin E. Hanaka               By:   /s/ Michael Rubin
    ------------------------------           -------------------------------

Title: ___________________________        Title: ___________________________


THE SPORTS AUTHORITY MICHIGAN, INC.

By:    /s/ Michael Lisi
    ------------------------------

Title: SVP, General Counsel & Secretary
       --------------------------------


Acknowledged and Agreed to by:            Acknowledged and Agreed to
                                          with respect to Article 5.6(c) by:


GLOBAL SPORTS INTERACTIVE, INC.           GLOBAL SPORTS, INC.

By:    /s/ Michael Rubin                  By:  /s/ Michael Rubin
    ------------------------------           --------------------------

Title: ___________________________        Title: _______________________


                                      37
<PAGE>

                                   EXHIBIT A
                                   ---------

                      LICENSE GUIDELINES AND RESTRICTIONS

A.   General
     -------

The following guidelines and restrictions apply to Licensee and each company or
other entity which may be authorized under the License Agreement dated May 7,
1999 between TSA Interactive, Inc. ("Licensee") on the one hand, and The Sports
Authority, Inc. and The Sports Authority Michigan, Inc.  (collectively,
"Licensor") to use certain of the "Marks" and "Names" as described in the
License Agreement.  All use of the Marks and Names by Licensee shall inure  to
the benefit of and be on behalf of Licensor, and Licensee's utilization of the
Marks and Names shall not create any right,  title or interest in or to such
Marks or Names in Licensee.

A consistent corporate image or identity is one of Licensor's strongest assets.
It provides immediate recognition and creates goodwill for Licensor, the "TSA
Stores" (as defined in the  License Agreement) and Licensor's goods and
services.  The purpose of this guide is to ensure a clear and consistent
presentation to Licensor's and Licensee's customers.  In addition, this document
covers elements of the corporate visual vocabulary: color, typography, and
staging, and gives  Licensee guidelines for positioning visual elements. This
document also offers some examples of unacceptable usage and defines certain
restrictions, so Licensee will know what to avoid.  All proposed usage by
Licensee of the Marks with Own Brand Merchandise must be approved in writing in
advance by Licensor as set forth in the License Agreement.

Do not alter the Marks. Use them in a consistent manner, as depicted in these
guidelines. The addition of hyphens or spaces to a word Mark, creation of
unauthorized acronyms, or alteration of any design Marks or logos, for example,
could weaken public recognition of the Marks and damage their strength as a
brand designation. Any icons or hypertext links using Marks should only appear
in the forms authorized by Licensor.

B.   The Marks
     ---------

     1.  The word marks are:

               a)  primary marks:

                         AUTHORITY
                         SPORTSAUTHORITY.COM
                         THE SKI AUTHORITY
                         THE SPORTS AUTHORITY
                         THE SPORTS AUTHORITY LTD.
                         THE AUTHORITY ON SPORTING GOODS
                         THESPORTSAUTHORITY.COM

               b)  secondary marks:

                         BASKETBALL AUTHORITY
                         EXERCISE AUTHORITY
                         FOOTWEAR AUTHORITY
                         GOLF AUTHORITY
                         HOCKEY AUTHORITY
                         HUNTING AUTHORITY
                         IN-LINE SKATE AUTHORITY
                         FISHING AUTHORITY
                         FITNESS AUTHORITY
                         MARINE AUTHORITY
                         OUTDOOR AUTHORITY
                         OUTERWEAR AUTHORITY
                         RUNNING AUTHORITY

                                      38
<PAGE>

                         SHOE & APPAREL AUTHORITY
                         TEAM SPORTS AUTHORITY
                         TENNIS AUTHORITY
                         THE BICYCLE AUTHORITY
                         THE BAG AUTHORITY
                         THE CLUB AUTHORITY
                         THE KNIFE AUTHORITY
                         THE LOW PRICE AUTHORITY

     2.   The design or logo marks are:

               THE SPORTS AUTHORITY & Design (as depicted in the attached sheet)

C.   Use.
     ---

     1)   Unacceptable Uses of the Marks.
          ------------------------------

          Do not use old design versions of the Marks.
          Do not combine any Mark with any other mark or element.
          Do not use any other mark confusingly similar to the Marks.
          Do not rotate or tilt any Mark at an angle.
          Do not pluralize any Mark.
          Do not use the design Marks in a sentence.
          Do not add graphic elements to any design Mark.
          Do not create repeating patterns of the Marks.
          Do not place the Marks in a containing shape.
          Do not change the horizontal or vertical scale of any design Mark.
          Do not use any Mark in the possessive.
          Do not print the design Marks or logos in any color other than as
          specified by Licensor.
          Do not reverse the design Marks or logos out of a background with
          insufficient contrast.
          Do not reverse the design Marks or logos out of a photograph.
          Do not reverse the design Marks or logos out of patterned backgrounds.

     2)   Clear Space.  A minimum clear space on all sides of any Mark is to be
          -----------
          kept free of other visual elements. The minimum clear space is equal
          to 1/2 of the Mark height.

     3)   Staging. Staging involves proper placement, scale, and proportion of
          -------
          any Mark and how it aligns with typography and other elements.
          Licensee shall avoid staging any Mark at the edges of a page. Licensee
          shall always surround the subject Mark by the preferred clear space.
          Licensee shall not place any Mark so that it "bleeds" off the edge of
          materials.

     4)   Presentation with Third-Party Trademarks. When printed with a third
          ----------------------------------------
          party's trademark, the Marks must be of at least equal size as such
          third party's trademark. Licensee shall not print any Mark in black if
          the third party's trademark appears in color.

     5)   Design Marks or Logos.    Licensee shall always reproduce each logo
          ---------------------
          exactly as specified by Licensor using approved original reproduction
          art or digital files available from Licensor's Advertising and
          Marketing Department. The design Marks or logos as provided by
          Licensor are unique. Licensee may not attempt to recreate the design
          Marks or logos.

D.   Corporate Names versus Marks.  Licensor's proper corporate names are:
     ----------------------------

                          The Sports Authority, Inc.,
                                       or
                      The Sports Authority Michigan, Inc.

                                      39
<PAGE>

When referring to either company in any format be sure to use the full corporate
name, without dropping the article "The" or the comma (and be sure to place the
comma in the proper place). Both names are proper nouns, like "Smith" or
"Lincoln." In contrast, the Marks are adjectives and should not be used as
nouns. For example, when referring to an item of Own Brand Merchandise, one
would refer to THE SPORTS AUTHORITY brand athletic bags. The Mark should be used
as an adjective and not as a noun, and it should appear in all capital letters
to set it off from other printed matter. Finally, although either corporate name
can be used in the possessive form (e.g., "The Sports Authority, Inc.'s"), the
Marks should not be used in the possessive form.

E.   Marks - Notices
     ---------------

As soon as a given Mark is registered with respect to certain goods or certain
services in the U.S., Canada and other key markets as determined by Licensor,
Licensor may inform Licensee and Licensee shall commence marking all packaging,
labels and "Materials") (as defined in the License Agreement) for the Own Brand
Merchandise and Services subject to such registration(s) with one or more of the
following phrases, as determined by the application and available space, taking
care to use the second phrase whenever possible:

                             "Registered Trademark"
         [in English or such other languages as instructed by Licensor]

                                       or

   "(R) Registered Trademark of The Sports Authority, Inc. and/or The Sports
                 Authority Michigan, Inc., used under license."
         [in English or such other languages as instructed by Licensor]

                                       or

                                     "(R)"

The registration notices should be placed adjacent to any Mark, logo, slogan or
other Materials incorporating registered trademarks or service marks wherever
possible. Such notices advise third parties of the existence of the subject
registration(s), and warn them to refrain from adopting or using an identical or
confusingly similar mark for identical or similar goods.

F.   Content of TSA Site
     -------------------

     1.   The TSA Site shall not include advertising from casinos, sports books
          or other gambling enterprises, nor shall it "courtesy" any enterprise
          or individual for having supplied information to the TSA Site.

     2.   The TSA Site shall not include any content that: (a) is sexually
          explicit, (b) contains profanity, (c) is slanderous or libelous or (d)
          that denigrates a particular group based on gender, race, creed,
          religion, sexual preference or handicap. The parties acknowledge that
          Licensee may not be able to prevent such content from appearing on the
          TSA Site due to the actions of non-employees, although Licensee shall
          take such reasonable steps to prevent such action by non-employees as
          may be prudent under the circumstances.

     3.   Each page of the TSA Site containing any TSA Content, Marks or Own
          Brand Merchandise shall have the same look and feel of the TSA Stores
          in the U.S. as Licensor shall from time to time adopt.

     4.   Each party shall notify the other of all errors, omissions, and/or
          inaccuracies in the TSA Content within forty-eight (48) hours after it
          becomes aware thereof.

     5.   If Licensee provides such notice, it shall specify to Licensor what
          action, if any, it has taken to correct the error, omission and/or
          inaccuracy.

                                      40
<PAGE>

     6.   If Licensor provides such a notice, or receives such notice, it may
          specify the action to be taken by Licensee to correct the error,
          omission and/or inaccuracy or resubmit such content.

     7.   All TSA Content shall be subject to restrictions and instructions
          disclosed by Licensor at any time.

G.   Copyright Notices
     -----------------

     1.   Licensee shall place an appropriate copyright notice to be furnished
          by Licensor on all TSA Content Pages on the TSA Site.

     2.   Licensee and Licensor shall mutually develop the procedures for
          placing any third party copyright notice on any TSA Content Page.

                                      41
<PAGE>

                                   Exhibit B

<TABLE>
<CAPTION>
====================================================================================================================================
MARK                                              GOODS/SERVICES                          CL         SER. NO.         REG. NO.
<S>                                <C>                                                    <C>       <C>               <C>
 AQUARIUM AUTHORITY                retail store services featuring pet fish and           42        74-699,118        2,141,699
                                   aquatic supplies

 AUCTION AUTHORITY                 online auction services, namely, providing             42        75-809,485
                                   access to information with respect to price,
                                   availability, sales volume and other
                                   characteristics of goods and services,
                                   posting listings of goods and services
                                   available for sale or requested for
                                   purchase, and facilitating auction purchase
                                   and sale transactions, all by means of a
                                   global computer information network

 AUTHORITY                         retail store services in the field of                  42        74-695,504        2,074,354
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 AUTHORITY                         apparel, namely, rainwear, jackets, coats,             25           366,111        1,245,417
                                   suits, slacks and vests

 AUTOGRAPH AUTHORITY               computerized on-line retail store services             35        75-711,996        2,335,979
                                   featuring collectibles, trading cards and              42
                                   autographed memorabilia (35); computer
                                   services, namely providing information on
                                   collectibles, trading cards and autographed
                                   memorabilia, by means of a global computer
                                   information network (42).

 BASKETBALL AUTHORITY              retail store services in the field of                  42        74-695,510        2,074,358
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 EXERCISE AUTHORITY                retail store services in the field of                  42        74-695,506        2,082,095
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 FISHING AUTHORITY                 retail store services in the field of                  42        74-695,507        2,074,356
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 FITNESS AUTHORITY                 retail store services in the field of                  42        74-695-513        2,079,864
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 FOOTWEAR AUTHORITY                retail store services in the field of                  42        74-695,653        2,082,096
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 GOLF AUTHORITY                    retail store services in the field of                  42        74-695,512        2,074,359
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 HOCKEY AUTHORITY                  retail store services in the field of                  42        74-695,651        2,079,866
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services
</TABLE>

                                      42
<PAGE>

<TABLE>
<S>                                <C>                                                    <C>       <C>               <C>
 HOT NEW NOW                       retail store services featuring apparel,               35
                                   footwear, headgear, sporting goods and
                                   equipment, gifts and related goods and
                                   services; computerized retial store services
                                   featuring apparel, footwear, headgear,
                                   sporting goods and equipment, gifts and
                                   related goods and services; cooperative
                                   advertising services

 HOUSEWARES AUTHORITY              retail housewares store services                       35        75-600,729

 HUNTING AUTHORITY                 retail store services in the field of                  42        74-695,508        2,074,357
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 IN-LINE SKATE AUTHORITY           retail store services in the field of                  42        74-695,502        2,074,353
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 ISPORT                            retail store services featuring consumer               35        75-808,312
                                   electronic products, games, pre-recorded
                                   audio and video tapes and discs, books and
                                   magazines

 MAIL AUTHORITY                    telephone answering, photocopying and                  35        75-167,549        2,284,347
                                   business management services (35); postal              42
                                   services, namely rental of mail boxes, mail
                                   forwarding, packaging articles for
                                   transportation, and receipt and delivery of
                                   mail and parcels for others (42)

MARINE AUTHORITY                   retail store services in the field of                  42        74-695,655        2,079,867
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 MUSCLE AUTHORITY                  magazines and newsletters pertaining to                16        75-618,602        2,335,185
                                   exercise and fitness

 OUTDOOR  AUTHORITY                retail store services in the field of                  35        74-695,514
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods

 OUTERWEAR AUTHORITY               retail store services in the field of                  42        74-695,509        2,076,213
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 PANTS AUTHORITY                   retail outlets  featuring clothing,                    35        75-509,313
                                   footwear, outerwear and headgear

 PARTS AUTHORITY                   retail outlets featuring sporting goods and            42        75-076,697
                                   equipment and parts, components and
                                   materials for use with the same; rental of
                                   sporting goods and protective clothing and
                                   equipment

 PREPARE YOURSELF                  retail store services in the fields of                 35        75-277,570        2,176,490
                                   fitness, sporting goods and equipment,                 42
                                   apparel, footwear, headgear and related
                                   goods and services; cooperative advertising
                                   (35); computer services, namely
</TABLE>

                                      43
<PAGE>

<TABLE>
<S>                                <C>                                                    <C>       <C>               <C>
                                   providing information on fitness, sporting goods
                                   and equipment, apparel, footwear, headgear and
                                   related goods and services by means of a global
                                   computer information network in class 42

 RUNNING AUTHORITY                 retail store services in the field of                  42        74-695,654        2,082,097
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 SHOE & APPAREL AUTHORITY          retail store services in the field of                  42        74-695,501        2,074,352
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 SPORTS-AUTHORITY.COM              computerized on-line retail store services             35        75-636,136
                                   featuring clothing, footwear, outerwear and            42
                                   headgear; retail outlets featuring clothing,
                                   footwear, outerwear and headgear;
                                   dissemination of advertising for others via
                                   an on-line electronic communication network;
                                   promoting the goods and services of others
                                   by preparing and placing advertisements on a
                                   web site accessed through a global computer
                                   network; promoting sports teams,
                                   competitions and events for others (35);
                                   computer services, namely providing
                                   information on clothing, footwear,
                                   outerwear and headgear by means of a global
                                   computer information network (42)

 SPORTS AUTHORITY FOOD, SPIRITS    restaurant services                                    42        74-256,187        2,074,782
  AND SPORTS and design

 TEAM SPORTS AUTHORITY             retail store services in the field of                  42        74-695,505        2,074,355
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services in Class 42

 TENNIS AUTHORITY                  retail store services in the field of                  42        74-695,511        2,076,214
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 THE AUTHORITY ON SPORTING GOODS   rental of sporting goods, including                    41        75-136,153        2,101,178
                                   protective clothing and equipment; retail              42
                                   store services in the fields of fitness,
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods.

 THE BAG AUTHORITY                 athletic bags, utility bags, stuff bags,               18        74-595,323        1,938,392
                                   duffle bags and soft luggage

 THE BICYCLE AUTHORITY             repairs and maintenance of bicycles in                 37        74-471,949        2,003,381
                                   International Class 37; retail store                   42
                                   services in the field of bicycles and
                                   related accessories in International Class 42

 THE CLUB AUTHORITY                management of recreation and fitness clubs             35        74-708,805        1,999,520
                                   of others; and
</TABLE>

                                      44
<PAGE>

<TABLE>
<S>                                <C>                                                    <C>       <C>               <C>
                                   business consulting services relating to health,
                                   recreation and fitness clubs

 THE FITNESS AUTHORITY THE LAST    services rendered by health clubs                      41        74-713,191        2,096,403
  WORD IN FITNESS & Design

 THE FITNESS AUTHORITY THE LAST    fitness apparel, namely sweatshirts,                   25        74-713,059        2,098,608
  WORD IN FITNESS & Design         t-shirts and tank tops

 THE KNIFE AUTHORITY               retail store services featuring sale of                42        74-596,250        1,963,911
                                   sporting goods and equipment, footwear and
                                   clothing

 THE LOW PRICE AUTHORITY           retail store services comprising sale of               42        74-595,324        1,937,000
                                   sporting goods and equipment, footwear and
                                   clothing

 THE MATTRESS AUTHORITY            retail bedding store services featuring                35        75-371,148         2,275400
                                   furniture and bedding

 THE SHOE AUTHORITY                retail store services in the field of                  42        74-622,104
                                   sporting goods and equipment, apparel,
                                   footwear and related products and accessories

 THE SKI AUTHORITY                 retail store services featuring ski                    42        74-116,271        1,688,221
                                   equipment and clothing

 THE  SPORTS AUTHORITY             retail store services featuring sporting               42        73-736,556        1,527,526
                                   equipment and clothing

 THE SPORTS AUTHORITY              ladies apparel, namely shirts, and mens                25        74-362,909        1,821,430
                                   apparel, namely hats, visors, pants, shirts,
                                   shorts and swim trunks

 THE SPORTS AUTHORITY & Design     retail store services featuring sporting               42        73-736,555        1,529,035
                                   equipment and clothing

 THE SPORTS AUTHORITY              athletic tape and pre-wrap; balls, bats and            28        75-076,695
                                   gloves for games; body-building machines;
                                   fishing hooks and tackle; hand, knee and
                                   elbow guards for sports use; nets for
                                   sports; protective paddings for sports;
                                   racket strings for rtennis, badminton,
                                   squash and racquetball; toy figures,
                                   inflatable ride-on toys, plush toys, and
                                   water-squirting toys; wax for skis.

 THE SPORTS AUTHORITY              for computer services, namely interactive              42        75-076,694        2,102,208
                                   on-line publications in the fields of
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 THE SPORTS AUTHORITY              16: scorebooks, instruction guides and books           16        75-076,675        2,071,449
                                   in the fields of sports, exercise, fitness             18
                                   and recreation; clip boards; printed forms;            24
                                   printed matter, namely art pictures, art               25
                                   prints, bags for merchandise packaging,                26
                                   calendars, gift certificates, illustrations,           35
                                   price tags, and magazines in the fields of             36
                                   sports, exercise, fitness and recreation;
                                   score cards; stationery.
</TABLE>

                                      45
<PAGE>

<TABLE>
<S>                                <C>                                                    <C>       <C>               <C>
                                   18: bags for travel and sports. 24: towels.
                                   25: clothing, namely shirts, tops, pants and
                                   shorts; head wear; hosiery; sweat bands. 26:
                                   shoe laces. 35: advertising for others;
                                   import-export agency; marketing research;
                                   purchasing agents; sales promotion for
                                   others; promoting sports teams, competitions
                                   and events for others; 36: sponsoring sports
                                   teams, competitions and events for others

 THE SPORTS AUTHORITY LIMITED      retail store services in the fields of                 42        75-132,507
                                   fitness, sporting goods and equipment,
                                   apparel, footwear, headgear and related
                                   goods and services; rental of sporting
                                   goods and protective clothing and equipment

 THE SPORTS AUTHORITY LTD.         rental of sporting goods, including                    41        75-136,804        2,108,004
                                   protective clothing and equipment; retail              35
                                   store services in the fields of fitness,
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods.

 THE SPORTS AUTHORITY              stringing and re-gripping racquetball,                 37        75-501,083        2,274,172
                                   squash and tennis racquets, sizing and                 39
                                   drilling bowling balls, line winding for               40
                                   fishing reels, customizing arrows for
                                   archery, sighting of firearms (37); parcel
                                   delivery; delivery of goods by truck and van
                                   (39); and assembly of goods for others (40).

 THE SPORTS AUTHORITY              telephone calling card services                        36        75-521,226        2,249,780

 THE SPORTS AUTHORITY              credit card services                                   36        75-539,949        2,333,857

 THESPORTSAUTHORITY.COM            computerized on-line retail store services             35        75-636,870
                                   featuring clothing, footwear, outerwear and            42
                                   headgear; retail outlets featuring clothing,
                                   footwear, outerwear and headgear;
                                   dissemination of advertising for others via
                                   an on-line electronic communication network;
                                   promoting the goods and services of others
                                   by preparing and placing advertisements on a
                                   web site accessed through a global computer
                                   network; promoting sports teams,
                                   competitions and events for others (35;
                                   computer services, namely providing
                                   information on clothing, footwear,
                                   outerwear and headgear by means of a global
                                   computer information network (42)

 TSA.COM                           mens and ladies apparel, namely shorts,                25        75-925,065
                                   pants, shirts, hats, caps, visors, hosiery             28
                                   and outerwear (25);                                    35
</TABLE>

                                      46
<PAGE>

<TABLE>
<S>                                <C>                                                    <C>       <C>               <C>
                                   balls, bats and gloves for games, protective           41
                                   guards and paddings for sports, toy figures,           42
                                   inflatable ride on toys, plush toys, and
                                   water-squirting toys (28); retail store
                                   services featuring apparel, footwear,
                                   headgear, sporting goods and equipment,
                                   collectibles, gifts and related goods and
                                   services, computerized on-line retail store
                                   services featuring apparel, footwear,
                                   headgear, sporting goods and equipment,
                                   collectibles, gifts and related goods and
                                   services, cooperative advertising (35);
                                   rental of sporting goods, bicycles and
                                   protective clothing and equipment (41);
                                   computer services, namely providing
                                   information on apparel, footwear, headgear,
                                   sporting goods and equipment, collectibles,
                                   gifts and related goods and services by means
                                   of a global computer information network
                                   (42).

 YOUR SPORTING GOODS MEGASTORE     retail store services in the field of                  42        74-695,652        2,056,425
                                   sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services

 YOU'VE NEVER SEEN ANYTHING        retail store services in the field of                  35        74-695,503        2,034,485
  QUITE LIKE IT                    sporting goods and equipment, apparel,
                                   footwear, headgear and related goods and
                                   services in Class 42
====================================================================================================================================
</TABLE>
<PAGE>

                                   Exhibit C
                                   ---------

                OTHER LICENSED OR AUTHORIZED USERS OF THE MARKS

A.   Comprehensive, Long Term  License Agreements
     --------------------------------------------

1.   First Amendment to License Agreement  between The Sports Authority
     Michigan, Inc. (formerly Intelligent Sports Inc.) as licensor and The
     Sports Authority, Inc., The Sports Authority Florida, Inc. and Authority
     International, Inc. as licensees, for use of certain Marks in connection
     with full line sporting goods stores and related goods and services in the
     U.S., its territories and possessions and Puerto Rico.

2.   License Agreement  between The Sports Authority Michigan, Inc. (formerly
     Intelligent Sports Inc.) and The Sports Authority, Inc. as licensor and The
     Sports Authority Canada, Inc. as licensee, for use of certain Marks and
     certain technology and know-how in connection with full line sporting goods
     stores and related goods and services in Canada.

3.   Amended and Restated License Agreement  between The Sports Authority
     Michigan, Inc. and The Sports Authority, Inc. as licensor and Mega Sports
     Co., Ltd. as licensee for use of certain Marks and certain technology and
     know-how in connection with full line sporting goods stores and related
     goods and services in Japan.

4.   License Agreement  between The Sports Authority Michigan, Inc. as licensor
     and Fancy Publications, Inc. as licensee for use of certain Marks and
     certain domain names (THEPETAUTHORITY.COM, PETAUTHORITY.COM,
     THEAQUARIUMAUTHORITY.COM and AQUARIUMAUTHORITY.COM) in connection with
     titles of print or electronic media publications relating to animals,
     reptiles, fish and birds, throughout the world.

5.   License Agreement  between The Sports Authority Michigan, Inc. as licensor
     and Drayton Plains Veterinary Clinic, Inc. as licensee for use of the names
     and marks THE PET AUTHORITY, PET AUTHORITY ANIMAL HOSPITAL and THE PET
     AUTHORITY ANIMAL HOSPITAL on and in connection with veterinary services,
     namely, animal care and animal health services, including medical, grooming
     and training, and operation of a retail department within Licensee's
     hospital featuring sales of pet related merchandise, in Oakland County,
     Michigan.

6.   License Agreement  between The Sports Authority Michigan, Inc. as licensor
     and Yogurt Ventures U.S.A., Inc.  as licensee for use of the marks THE
     SMOOTHIE AUTHORITY and  THE SMOOTHIE AUTHORITY & Design for use on and  in
     connection with non-alcoholic frozen beverages (i.e., smoothies) and as
     service marks on and in connection with operation of businesses serving
     smoothies, ice cream and/or frozen yogurt, within the U.S. and Australia.

7.   License Agreement  between The Sports Authority Michigan, Inc. as licensor
     and Nike Bauer, Inc. as licensee for use of the trademark POWER & AUTHORITY
     and related logotypes on and  in connection with certain sporting goods in
     the fields of ice and street hockey, worldwide.

B.   Short Term, Phase-Out Licenses for Settlement Purposes
     ------------------------------------------------------

1.   Agreement  between The Sports Authority Michigan, Inc. as licensor and
     Luggage Authority, Inc. as licensee for use of the trademark LUGGAGE
     AUTHORITY on and  in connection with a retail luggage, leather goods and
     accessories business operating in Virginia.

2.   Agreement  between The Sports Authority Michigan, Inc. and The Sports
     Authority, Inc. as licensor and The Fish Authority, Inc. as licensee for
     use of the mark THE FISH AUTHORITY and related logotypes as a corporate
     name and service mark on and in connection with operation of a wholesale
     seafood business based in Miami, FL.

                                      48
<PAGE>

3.   Agreement  between The Sports Authority Michigan, Inc. as licensor and
     Carondelet Trading, Inc. as licensee for use of the names and marks MAIL
     AUTHORITY, CLAYTON MAIL AUTHORITY, MAILAUTHORITY.COM and MAIL AUTHORITY &
     Design on and in connection with a postal service, packaging, courier,
     photocopying and retail mail and shipping supplies business operating in
     the U.S.

4.   Agreement  between The Sports Authority Michigan, Inc. as licensor, and RDL
     Holdings I Corp., RDL Holdings II Corp., RDL Holdings III Corp., The
     Storage Authority-Third Avenue, L.P., The Storage Authority-Andrews Avenue,
     L.P., and The Storage Authority-Australian Avenue, L.P. collectively as
     licensee for use of the name and mark THE STORAGE AUTHORITY and related
     logotypes on and in connection with a self storage and retail storage
     supplies business operating in Florida.

C.   Other Agreements, Permissive Uses, etc.
     ---------------------------------------

1.   Such other and further long term license agreements which are not
     materially in conflict with any grant of rights to Licensee under the
     License Agreement, and such other and further short term, phase-out
     licenses entered into for settlement purposes,  as Licensor may enter into
     from time to time.

2.   Current and future permissive uses for Licensor's benefit  by Licensor's
     agents, representatives and providers of goods or services to Licensor,
     including, without limitation, Licensor's law firms, advertising or
     marketing firms, public relations firms, and persons or entities which
     receive charitable contributions or sponsorships from Licensor.

3.   Current and future no-royalty (or nominal royalty) permissions granted for
     single uses of one or more Marks for educational purposes, including,
     without limitation, permissions to use one or more Marks in annual reports,
     books, articles, stories or the like.

                                      49
<PAGE>

                                   Exhibit D
                                   ---------


                          LICENSOR'S MISSION STATEMENT

The Sports Authority, Inc. and its retailing subsidiaries and licensees
(collectively, "TSA") shall offer high quality, high performance and innovative
products, in fashion and on trend as to style, color, materials and makeup.

TSA stands for superior performance products through superior technology.

TSA shall become the leading sporting goods reseller, and a premier retailer, in
each market that it serves.

TSA is a mass merchant, focused on serving mainstream urban and suburban
families and individuals who participate in almost any type of sport, leisure or
recreational activity.  TSA's "offer" will support  beginner, intermediate and
enthusiast participants through superior value and service.

                                      50