<PAGE>


                                                                   EXHIBIT 10.39

                          REGISTRATION RIGHTS AGREEMENT


         This Registration Rights Agreement (this "Agreement") is made and
entered into as of the 30th day of October, 1999 by and among RightStart.com
Inc., a Delaware corporation (the "Company") and Guidance Solutions, Inc. (the
                                   -------
"Developer").
 ---------

                                    Recitals

         WHEREAS, the Company, The Right Start, Inc., a California corporation
("Parent") and Developer are parties to the Stock Grant Agreement dated as of
  ------
even date herewith (the "Grant Agreement"); and
                         ---------------

         WHEREAS, certain of Parent's and the Developer's obligations under the
Grant Agreement are conditioned upon the execution and delivery by the Company
of this Agreement;

         NOW, THEREFORE, in consideration of the mutual promises and covenants
set forth herein, the parties hereto further agree as follows:

1.  Certain Definitions. As used in this Agreement, the following terms shall
have the meanings set forth below:

1.1  "Affiliate" of any party means any person (or group of persons) who
      --------
effectively controls, is effectively controlled by or is under common control
with such party.

1.2 "Closing" shall mean the date of the sale of shares by Parent to Developer
     -------
of the Company's Common Stock.

1.3 "Commission" shall mean the Securities and Exchange Commission or any other
     ----------
federal agency at the time administering the Securities Act.

1.4 "Common Stock" shall mean the common stock of the Company, $.01 par value
     ------------
per share.

1.5  "Exchange Act" shall mean the Securities Exchange Act of 1934, as
      ------------
amended, or any similar successor federal statute and the rules and regulations
thereunder, all as the same shall be in effect from time to time.

1.6 "Holder" shall mean Developer so long as it holds any Common Stock and
     ------
any holder of Common Stock who acquired such Securities from Developer in
accordance with this Agreement.

1.7 "Other Stockholders" shall mean persons other than Holders who, by virtue of
     ------------------
agreements with the Company, are entitled to include their securities in certain
registrations hereunder.
<PAGE>

1.8 "Registrable Securities" shall mean any Securities held by a Holder granted
     ----------------------
or receiving registration rights under Section 3 of this Agreement; provided,
                                       ---------                    --------
however, that Registrable Securities shall not include any shares of Common
-------
Stock which have previously been registered or which have been sold to the
public either pursuant to a registration statement or Rule 144, or which have
been sold in a private transaction in which the transferor's rights under this
Agreement are not assigned.

1.9 The terms "register," "registered" and "registration" shall refer to a
               --------    ----------       ------------
registration effected by preparing and filing a registration statement in
compliance with the Securities Act and applicable rules and regulations
thereunder, and the declaration or ordering of the effectiveness of such
registration statement.

1.10 "Registration Expenses" shall mean all expenses incurred in effecting
      ---------------------
any registration pursuant to this Agreement, including, without limitation, all
registration, qualification and filing fees, printing expenses, escrow fees,
fees and disbursements of counsel for the Company, blue sky fees and expenses,
and expenses of any regular or special audits incident to or required by any
such registration, but shall not include Selling Expenses.

1.11 "Rule 144" shall mean Rule 144 as promulgated by the Commission under the
      --------
Securities Act, as such Rule may be amended from time to time, or any similar
successor rule that may be promulgated by the Commission.

1.12  "Rule 415" shall mean Rule 415 as promulgated by the Commission
       --------
under the Securities Act, as such Rule may be amended from time to time, or and
similar successor rule that may be promulgated by the Commission.

1.13 "Securities" shall mean shares of the Company's Common Stock granted under
      ----------
the Grant Agreement and any shares issued upon or in exchange for such
securities.

1.14  "Securities Act" shall mean the Securities Act of 1933, as amended, or any
       --------------
similar successor federal statute and the rules and regulations thereunder, all
as the same shall be in effect from time to time.

1.15  "Selling Expenses" shall mean all underwriting discounts, selling
       ----------------
commissions and stock transfer taxes applicable to the sale of Registrable
Securities and fees and disbursements of special counsel to the selling
stockholder.

2.  Restrictions on Transfer.

2.1 Legend.
    ------

(a) Each certificate representing Securities now or hereafter owned by Developer
shall be endorsed with the following legend:

                  "THE SALE, PLEDGE, HYPOTHECATION OR TRANSFER OF THE SECURITIES
                  REPRESENTED BY THIS CERTIFICATE IS SUBJECT TO THE TERMS AND
                  CONDITIONS OF
<PAGE>

                  A CERTAIN REGISTRATION RIGHTS AGREEMENT BY AND BETWEEN THE
                  COMPANY AND CERTAIN HOLDERS OF STOCK OF THE COMPANY. COPIES OF
                  SUCH AGREEMENT MAY BE OBTAINED UPON WRITTEN REQUEST TO THE
                  SECRETARY OF THE COMPANY."

(b) Developer  agrees that the Company may instruct its transfer agent to impose
transfer  restrictions  on the shares  represented by  certificates  bearing the
legend  referred  to in this  Section  2.1 to  enforce  the  provisions  of this
                              ------------
Agreement and the Company agrees  promptly to do so. The legend shall be removed
upon termination of this Agreement.

(c) Each certificate representing Securities shall  (unless otherwise  permitted
by the provisions  of this  Agreement) be imprinted with a legend  substantially
similar to the following (in addition to any  legend  required  under applicable
state securities laws):

         THE SECURITIES  REPRESENTED  HEREBY HAVE NOT BEEN REGISTERED  UNDER THE
         SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD OR TRANSFERRED,
         ASSIGNED,  PLEDGED OR HYPOTHECATED  UNLESS AND UNTIL  REGISTERED  UNDER
         SUCH ACT OR UNLESS THE  COMPANY  HAS  RECEIVED AN OPINION OF COUNSEL OR
         OTHER EVIDENCE,  SATISFACTORY TO THE COMPANY AND ITS COUNSEL, THAT SUCH
         REGISTRATION IS NOT REQUIRED.

(d) The Company shall be obligated to reissue promptly  unlegended  certificates
at the  request of any  Holder  thereof if the  Holder  shall have  obtained  an
opinion of counsel at such Holder's expense (which counsel may be counsel to the
Company) reasonably  acceptable to the Company to the effect that the securities
proposed to be disposed of may lawfully be so disposed of without  registration,
qualification  or legend.

     2.2 General  Restrictions  on Transfer.  Each Holder agrees not to make any
         ----------------------------------
disposition  of all or any  portion  of the  Securities  unless  and  until  the
transferee  has agreed in writing  for the benefit of the Company to be bound by
this Section 2.2, and provided that:
     -----------

(a) There is then in effect a registration statement under the Securities Act
covering such proposed disposition and such disposition is made in accordance
with such registration statement; or

(b) (i) In addition to complying with Section 3.7 hereof, such Holder shall have
                                      -----------

notified the Company of the proposed disposition and shall have furnished the
Company with a detailed statement of the circumstances surrounding the proposed
disposition, and (ii) if reasonably requested by the Company, such Holder shall
have furnished the Company with an opinion of counsel, reasonably satisfactory
to the Company, that such disposition will not require registration of such
shares under the Securities Act.

(c) Notwithstanding the provisions of paragraphs (a) and (b) above, no such
registration statement or opinion of counsel shall be necessary for a transfer
by a Holder (i) which is a partnership to its partners or retired partners in
accordance with partnership interests or to a partnership under common control
with such Holder, (ii) which is a corporation to its shareholders in accordance
with their interest in the corporation, (iii) which is a limited liability

                                       3
<PAGE>

company to its members or former members in accordance with their interest in
the limited liability company, (iv) to such Holder's family member or trust for
the benefit of an individual Holder, or (v) to such Holder's Affiliates,
provided the aforementioned transferees will be subject to the terms of this
--------
Section 2.2 to the same extent as if such transferee were an original Holder
-----------
hereunder.

3. Registration RIGHTS.

3.1 Demand Registration.
    -------------------

(a) If the Company shall  receive at any time after the  Company's  initial
underwritten public offering of its Common Stock (so long as such request is not
within 180 days after the effective  date of a registration  statement  filed by
the Company  covering an  underwritten  offering of any of its securities to the
general  public)  a written  request  from  Developer  that the  Company  file a
registration statement registering  Registrable Securities constituting at least
twenty-five percent (25%) of the Registrable Securities held by the Developer on
the date hereof, then the Company will:

(i) promptly give written notice of the proposed  registration to all other
Holders holding Registrable Securities; and

(ii)  as  soon  as  practicable,  use  its  best  efforts  to  effect  such
registration,  on Form S-3 or successor form replacing Form S-3, if practicable,
(including,  without limitation,  filing post-effective amendments,  appropriate
qualifications  under  applicable blue sky or other state  securities  laws, and
appropriate  compliance  with the Securities  Act) as would permit or facilitate
the sale and distribution of all or such portion of such Registrable  Securities
as are  specified  in such  request,  together  with all or such  portion of the
Registrable  Securities  of any Holder or Holders  joining in such  request  (as
permitted  hereunder)  as are  specified  in a written  request  received by the
Company within ten (10) business days after such written notice from the Company
is mailed or delivered.

         Notwithstanding  the  foregoing  provisions,  the Company  shall not be
obligated  to effect,  or to take any action to  effect,  any such  registration
pursuant to this Section 3 if:
                 ---------

(A) in any  particular  jurisdiction,  the  Company  would be  required  to
execute a general consent to service of process in effecting such  registration,
qualification,  or compliance  (unless the Company is already subject to service
in such jurisdiction and except as may be required by the Securities Act);

(B) the Company has initiated one  registration  pursuant to Section 3.1(a)
                                                             --------------
(counting for these purposes only (1) a registration  which has been declared or
ordered  effective  and  pursuant to which  securities  have been sold and (2) a
registration  which has been withdrawn by the initiating Holders as to which the
Holders have not paid the Registration  Expenses  pursuant to Section 3.3 hereof
                                                              -----------
and were required to bear such expenses);

                                       4
<PAGE>

(C) such request for registration is made during the period starting with the
date sixty (60) days prior to the Company's good faith estimate of the date of
filing of, and ending on a date one hundred eighty (180) days after the
effective date of, a Company-initiated registration; provided that the Company
                                                     --------
is actively employing in good faith all reasonable efforts to cause such
registration statement to become effective;

(b) Subject to the foregoing clauses (A) through (C), the Company shall file a
registration statement covering the Registrable Securities so requested to be
registered as soon as practicable after receipt of the request of Developer (or
its transferees), as the case may be; provided, however, that if (i) in the good
                                      --------  -------
faith judgment of the Board of Directors of the Company (the "Board of
                                                              --------
Directors"), such registration would be seriously detrimental to the Company and
---------
the Board of Directors concludes, as a result, that it is essential to defer the
filing of such registration statement at such time, and (ii) the Company shall
furnish to such Holders a certificate signed by the President of the Company
stating that in the good faith judgment of the Board of Directors, it would be
seriously detrimental to the Company for such registration statement to be filed
in the near future and that it is, therefore, essential to defer the filing of
such registration statement, then the Company shall have the right to defer such
filing (except as provided in clause (C) above) for a period of not more than
one hundred twenty (120) days after receipt of the request of the Developer (or
its permitted Affiliate transferees), as the case may be, and, provided further,
                                                               -------- -------
that the Company shall not defer its obligation in this manner more than once in
any twelve-month period.

         The  registration  statement  filed  pursuant  to  the  request  of the
Developer (or its transferees) may, subject to the provisions of Sections 3.1(d)
                                                                 ---------------
and 3.9 hereof,  include other securities of the Company,  with respect to which
    ---
registration rights have been granted, and may include securities of the Company
being sold for the account of the Company.

(c)  Underwriting.  The right of any Holder to registration pursuant to Section
                                                                        -------
3.1 shall be conditioned upon such Holder's participation in such underwriting
---
the inclusion of such Holder's Registrable Securities in the underwriting to the
extent provided herein and such other restrictions as may be reasonably imposed
by the underwriter.

(d)  Procedures.  The Company shall (together with all Holders and other persons
proposing to distribute their securities through such underwriting) enter into
an underwriting agreement in customary form with the representative of the
underwriter or underwriters selected for such underwriting by a majority in
interest of the initiating Holder(s), which underwriters are reasonably
acceptable to the Company. If the Company shall request inclusion in any
registration pursuant to Section 3.1 of securities being sold for its own
                         -----------
account, or if other persons shall request inclusion in any registration
pursuant to Section 3.1, the initiating Holder(s) shall, on behalf of all
            -----------
Holders, offer to include such securities in the underwriting and may condition
such offer on their acceptance of the further applicable provisions of this
Section 3 (including Section 3.9). Notwithstanding any other provision of this
---------            -----------
Section 3.1, if the  representative  of the underwriters  advises the initiating
-----------
Holder(s) in writing that marketing  factors  require a limitation on the number
of shares to be  underwritten,  the  number  of  shares  to be  included  in the
underwriting  or  registration  shall be  allocated  as set forth in Section 3.9
                                                                     -----------

                                       5
<PAGE>

hereof;  provided that the Holder(s)  exercising its demand  registration rights
         --------
under this Section 3.1 shall first be entitled to register all of its securities
           -----------
subject to such  request  before any other person or entity shall be entitled to
include securities in such offering.  If a person who has requested inclusion in
such  registration  as  provided  above  does not agree to the terms of any such
underwriting, such person shall be excluded therefrom by written notice from the
Company, the underwriter or the initiating Holder(s). The securities so excluded
shall also be withdrawn from registration.  Any Registrable  Securities or other
securities  excluded or withdrawn from such underwriting shall also be withdrawn
from such registration.  If shares are so withdrawn from the registration and if
the number of shares to be included in such registration was previously  reduced
as a result of  marketing  factors  pursuant to this  Section  3.1(d),  then the
                                                      ---------------
Company  shall  offer  to all  Holders  who  have  retained  rights  to  include
securities in the registration the right to include additional securities in the
registration in an aggregate  amount equal to the number of shares so withdrawn,
with such  shares to be  allocated  among  such  Holders  requesting  additional
inclusion in accordance with Section 3.9.
                             -----------

3.2 Piggyback Registration.
    ----------------------

(a) If the Company shall determine to register any of its securities either for
its own account or the account of a security holder or holders exercising their
respective demand registration rights (other than a registration relating solely
to employee benefit plans, or a registration relating to a corporate
reorganization or other transaction on Form S-4, or a registration on any
registration form that does not permit secondary sales), the Company will:


(i) promptly give to each Holder written notice thereof; and

(ii) use its best efforts to include in such registration (and any related
qualification under blue sky laws or other compliance), except as set forth in
Section 3.2(b) below, and in any underwriting involved therein, all the
--------------
Registrable Securities specified in a written request or requests, made by any
Holder and received by the Company within ten (10) business days after the
written notice from the Company described in clause (i) above is mailed or
delivered by the Company. Such written request may specify all or a part of a
Holder's Registrable Securities.

(b) Underwriting.  If the registration of which the Company gives notice is for
a registered public offering involving an underwriting, the Company shall so
advise the Holders as a part of the written notice given pursuant to Section
                                                                     -------
3.2(a)(i). In such event, the right of any Holder to registration pursuant to
---------
this Section 3.2 shall be conditioned upon such Holder's participation in such
     -----------
underwriting, the inclusion of such Holder's Registrable Securities in the
underwriting to the extent provided herein and such other restrictions as may be
reasonably imposed by the underwriter and the Company. All Holders proposing to
distribute their securities through such underwriting shall (together with the
Company and the other holders of securities of the Company with registration
rights to participate therein distributing their securities through such
underwriting) enter into an underwriting agreement in customary form with the
representative of the underwriter or underwriters selected by the Company.

         Notwithstanding  any  other  provision  of  this  Section  3.2,  if the
                                                           ------------
representative of the underwriters advises the Company in writing that marketing
factors  require a limitation on the

                                       6
<PAGE>

number of shares to be underwritten or the Company's Board of Directors
reasonably determines that the number of shares proposed to be registered must
be reduced in view of then existing market conditions, the Company shall be
required to include in the offering only that number of Registrable Securities
and Other Shares (as defined in Section 3.9 below) that the Board of Directors
                                -----------
determine in its sole discretion will not jeopardize the success of the offering
(the securities so included to be apportioned pro rata among the selling Holders
and Other Stockholders requesting to participate in such registration in
accordance with Section 3.9 hereof, or in such other proportions as shall
                -----------
mutually be agreed to be such selling Holders). If any person does not agree to
the terms of any such underwriting, he or she shall be excluded therefrom by
written notice from the Company or the underwriter. Any Registrable Securities
or other securities excluded or withdrawn from such underwriting shall be
withdrawn from such registration.

         If shares are so withdrawn from the  registration  and if the number of
shares  of  Registrable  Securities  to be  included  in such  registration  was
previously  reduced as a result of  marketing  factors,  the Company  shall then
offer to all persons who have  retained the right to include  securities  in the
registration the right to include  additional  securities in the registration in
an aggregate amount equal to the number of shares so withdrawn, with such shares
to be allocated among the persons requesting  additional inclusion in accordance
with Section 3.9 hereof.
     -----------

3.3  Expenses  of  Registration.  All  Registration  Expenses  incurred  in
     --------------------------
connection  with any  registration,  qualification  or  compliance  pursuant  to
Sections  3.1 or 3.2 hereof shall be borne by the  Company;  provided,  however,
-------------    ---                                         --------   -------
that  if the  Holders  bear  the  Registration  Expenses  for  any  registration
proceeding  begun  pursuant to Section  3.1 and  subsequently  withdrawn  by the
                               ------------
Holders  registering shares therein,  such registration  proceeding shall not be
counted as a requested registration pursuant to Section 3.1 hereof. Furthermore,
                                                ------------
in the event that a  withdrawal  by the Holders is based upon  material  adverse
information relating to the Company that is different from the information known
or  available  (upon  request  from the  Company or  otherwise)  to the  Holders
requesting  registration  at the time of their  request for  registration  under
Section 3.1, such  registration  shall not be treated as a counted  registration
------------
for  purposes  of Section  3.1  hereof,  even though the Holders do not bear the
                  ------------
Registration  Expenses for such  registration.  All Selling Expenses relating to
securities so registered  shall be borne by the holders of such  securities  pro
rata on the basis of the number of shares of  securities  so registered on their
behalf, as shall any other expenses in connection with the registration required
to be borne by the Holders of such securities.

3.4 Registration  Procedures.  In the case of each registration effected by
    ------------------------
the  Company  pursuant  to this  Section 3, the  Company  will keep each  Holder
                                 ---------
advised in  writing  as to the  initiation  of each  registration  and as to the
completion thereof. At its expense, the Company will use its best efforts to:

(a) Keep such registration effective for a period of ninety (90) days or until
the Holder or Holders have completed the distribution described in the
registration statement relating thereto, whichever first occurs; provided,
                                                                 --------
however, that (i) such 90-day period shall be extended for a period of time
-------
equal to the period the Holder refrains from selling any securities included in
such

                                       7
<PAGE>

registration at the request of an underwriter of Common Stock (or other
securities) of the Company; and (ii) in the case of any registration of
Registrable Securities on Form S-3 which are intended to be offered on a
continuous or delayed basis, such 90-day period shall be extended, if necessary,
to keep the registration statement effective until all such Registrable
Securities are sold, however in no event longer than two (2) years from the
effective date of the registration statement and provided that Rule 415, or any
                                                 --------
successor rule under the Securities Act, permits an offering on a continuous or
delayed basis for such period; and provided further that applicable rules under
                                   -------- -------
the Securities Act governing the obligation to file a post-effective amendment
permit, in lieu of filing a post-effective amendment that (A) includes any
prospectus required by Section 10(a)(3) of the Securities Act or (B) reflects
facts or events representing a material or fundamental change in the information
set forth in the registration statement, the incorporation by reference of
information required to be included in (A) and (B) above to be contained in
periodic reports filed pursuant to Section 13 or 15(d) of the Exchange Act in
the registration statement;

(b) Prepare and file with the Commission such amendments and supplements to such
registration statement and the prospectus used in connection with such
registration statement as may be necessary to comply with the provisions of the
Securities Act with respect to the disposition of all securities covered by such
registration statement;

(c) Furnish such number of prospectuses and other documents incident thereto,
including any amendment of or supplement to the prospectus, as a Holder from
time to time may reasonably request;

(d) Cause all such Registrable Securities registered pursuant hereunder to be
listed on each securities exchange on which similar securities issued by the
Company are then listed, if any;

(e) Provide a transfer agent and registrar for all Registrable Securities
registered pursuant to such registration statement and a CUSIP number for all
such Registrable Securities, in each case not later than the effective date of
such registration;

     (f) In connection with any underwritten offering pursuant to a registration
statement  filed pursuant to Section 3.1 hereof,  the Company will enter into an
underwriting agreement in form reasonably necessary to effect the offer and sale
of Common Stock.

3.5  Indemnification.
     ---------------

(a) The Company will indemnify each Holder, each of its officers, directors and
partners, legal counsel, and accountants and each person controlling such Holder
within the meaning of Section 15 of the Securities Act, with respect to which
registration, qualification, or compliance has been effected pursuant to this
Section 3, against all expenses, claims, losses, damages, and liabilities (or
---------
actions, proceedings, or settlements in respect thereof) arising out of or based
on any untrue statement of a material fact contained in any prospectus, offering
circular, or other document (including any related registration statement,
notification, or the like) incident to any such registration, qualification, or
compliance, or based on any omission to state therein a material fact required
to be stated therein or necessary to make the statements therein not misleading,
or

                                       8
<PAGE>

any violation by the Company of the Securities Act or any rule or regulation
thereunder applicable to the Company and relating to action or inaction required
of the Company in connection with any such registration, qualification, or
compliance, and will reimburse each such Holder, each of its officers,
directors, partners, legal counsel, and accountants and each person controlling
such Holder, each such underwriter, and each person who controls any such
underwriter, as incurred, for any legal and any other expenses reasonably
incurred in connection with investigating and defending or settling any such
claim, loss, damage, liability, or action; provided, however, that the Company
                                           --------  -------
will not be liable in any such case to the extent that any such claim, loss,
damage, liability, or expense arises out of or is based on any untrue statement
or omission based upon written information furnished to the Company by such
Holder or underwriter. It is agreed that the indemnity agreement contained in
this Section 3.5(a) shall not apply to amounts paid in settlement of any such
     --------------
loss, claim, damage, liability, or action if such settlement is effected without
the consent of the Company.

(b) Each Holder will, if Registrable Securities held by such Holder are included
in the securities as to which such registration, qualification, or compliance is
being effected, indemnify the Company, each of its directors, officers,
partners, legal counsel, and accountants, each person who controls the Company
within the meaning of Section 15 of the Securities Act, and each Other
Stockholder, and each of their officers, directors, and partners, and each
person controlling such Other Stockholder, against all claims, losses, damages
and liabilities (or actions in respect thereof) arising out of or based on any
untrue statement of a material fact contained in any such registration
statement, prospectus, offering circular, or other document, or any omission to
state therein a material fact required to be stated therein or necessary to make
the statements therein not misleading, and will reimburse the Company and such
Other Stockholders, directors, officers, partners, legal counsel, and
accountants, persons, underwriters, or control persons, as incurred, for any
legal or any other expenses reasonably incurred in connection with investigating
or defending any such claim, loss, damage, liability, or action, in each case to
the extent, but only to the extent, that such untrue statement or omission is
made in such registration statement, prospectus, offering circular, or other
document in reliance upon and in conformity with written information furnished
to the Company by such Holder; provided, however, that the obligations of such
                               --------  -------
Holder hereunder shall not apply to amounts paid in settlement of any such
claims, losses, damages, or liabilities (or actions in respect thereof) if such
settlement is effected without the consent of such Holder (which consent shall
not be unreasonably withheld); and provided further that in no event shall any
                                   -------- -------
indemnity under this Section 3.5(b) exceed the net proceeds from the offering
                     --------------
received by such Holder.

(c) Each party entitled to indemnification under this Section 3.5 (the
                                                      -----------
Indemnified Party") shall give notice to the party required to provide
-----------------
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the Indemnifying Party to assume the defense of such claim or any
litigation resulting therefrom, provided that counsel for the Indemnifying
                                --------
Party, who shall conduct the defense of such claim or any litigation resulting
therefrom, shall be approved by the Indemnified Party (whose approval shall not
be unreasonably withheld), and the Indemnified Party may participate in such
defense at such party's expense, and provided further that the failure of any
"                                    -------- -------
Indemnified Party to give notice as provided herein shall not relieve the

                                       9
<PAGE>

Indemnifying Party of its obligations under this Section 3, to the extent such
                                                 ---------
failure is not prejudicial. No Indemnifying Party, in the defense of any such
claim or litigation, shall, except with the consent of each Indemnified Party,
consent to entry of any judgment or enter into any settlement that does not
include as an unconditional term thereof the giving by the claimant or plaintiff
to such Indemnified Party of a release from all liability in respect to such
claim or litigation. Each Indemnified Party shall furnish such information
regarding itself or the claim in question as an Indemnifying Party may
reasonably request in writing and as shall be reasonably required in connection
with defense of such claim and litigation resulting therefrom.

(d) If the indemnification provided for in this Section 3.5 is held by a court
of competent jurisdiction to be unavailable to an Indemnified Party with respect
to any loss, liability, claim, damage, or expense referred to therein, then the
Indemnifying Party, in lieu of indemnifying such Indemnified Party hereunder,
shall contribute to the amount paid or payable by such Indemnified Party as a
result of such loss, liability, claim, damage, or expense in such proportion as
is appropriate to reflect the relative fault of the Indemnifying Party on the
one hand and of the Indemnified Party on the other in connection with the
statements or omissions that resulted in such loss, liability, claim, damage, or
expense as well as any other relevant equitable considerations. The relative
fault of the Indemnifying Party and of the Indemnified Party shall be determined
by reference to, among other things, whether the untrue or alleged untrue
statement of a material fact or the omission to state a material fact relates to
information supplied by the Indemnifying Party or by the Indemnified Party and
the parties' relative intent, knowledge, access to information, and opportunity
to correct or prevent such statement or omission.

(e)  Notwithstanding the foregoing, to the extent that the provisions on
indemnification and contribution contained in an underwriting agreement entered
into in connection with the underwritten public offering are in conflict with
the foregoing provisions, the provisions in the underwriting agreement shall
control and the foregoing Section 3.5 shall have no further force and effect.
                          -----------

3.6  Information  by  Holder.   Each  Holder  of  Registrable  Securities  shall
     -----------------------
furnish  to  the  Company  such  information   regarding  such  Holder  and  the
distribution  proposed by such Holder as the Company may  reasonably  request in
writing and as shall be reasonably required in connection with any registration,
qualification, or compliance referred to in this Section 3.
                                                 ---------

3.7 Transfer or  Assignment of  Registration  Rights. The rights  to  cause  the
    ------------------------------------------------
Company  to   register  a   Holder's   Registrable   Securities   (as  presently
constituted  and  subject to  subsequent  adjustments  for stock  splits,  stock
dividends,  reverse  stock  splits,  and the like) granted under Section 3.1 and
                                                                 -----------
under Section 3.2 may be transferred or assigned to a transferee or assignee (in
      -----------
accordance with Section 2 hereof) (a) who acquires at least twenty-five  percent
                ---------
(25%) of such Holder's Securities, which assignee or transferee is acceptable to
the Company (which  acceptance shall not be unreasonably  withheld) or (b) to an
Affiliate of Holder  regardless of the number of Securities  transferred to such
Affiliate;  provided that the Company is given written  notice at the time of or
            --------
within a reasonable time after said transfer or assignment, stating the name and
address of the proposed  transferee or assignee and  identifying  the securities
with  respect  to which  such

                                      10
<PAGE>

registration rights are being transferred or assigned; and provided further,
                                                           -------- -------
that the transferee or assignee of such rights assumes in writing the
obligations of such Holder under this Section 3.
                                      ---------

                                      11
<PAGE>

3.8 "Lock-Up" Agreement. If requested by the Company or any representative of an
     ------------------
underwriter of Common Stock (or other  securities)  of the Company  following an
initial public offering, each of the holders of the Securities shall not sell or
otherwise  transfer or dispose of any Common  Stock or other  securities  of the
Company held by such  holders  (other than those  included in the  registration)
during the one hundred eighty (180) day period following the effective date of a
registration  statement  of the  Company  filed  under the  Securities  Act.  If
requested by the Company or any representative of an underwriter of Common Stock
(or other  securities) of the Company following the first public offering of the
Company after the Company's initial public offering,  each of the holders of the
Securities  shall not sell or otherwise  transfer or dispose of any Common Stock
or other  securities  of the  Company  held by such  holders  (other  than those
included in the  registration)  during the ninety (90) day period  following the
effective  date of a  registration  statement  of the  Company  filed  under the
Securities Act. The obligations described in this Section 3.8 shall not apply to
                                                  -----------
a registration relating solely to employee benefit plans on Form S-1 or Form S-8
or similar  forms  that may be  promulgated  in the  future,  or a  registration
relating  solely  to a  transaction  on Form S-4 or  similar  forms  that may be
promulgated  in the future.  The Company may impose  stop-transfer  instructions
with respect to the shares of Common Stock (or other securities)  subject to the
foregoing  restriction until the end of such lock-up periods.

3.9 Allocation of Registration  Opportunities.  In any circumstance in which all
    -----------------------------------------
of the securities of the Company with registration  rights (the "Other  Shares")
                                                                 -------------
requested  to  be  included  in  a  registration  on behalf  of  the  Holders or
Other  Stockholders  cannot be so  included  as a result of  limitations  of the
aggregate  number of shares of Registrable  Securities and Other Shares that may
be so included,  the number of shares of Registrable Securities and Other Shares
that  may be so  included  shall  be  allocated  among  the  Holders  and  Other
Stockholders  requesting inclusion of shares pro rata on the basis of the number
of shares of Registrable  Securities and Other Shares such parties  requested to
have registered in such offering;  provided, however, that such allocation shall
                                   --------  -------
not operate to reduce the aggregate  number of Registrable  Securities and Other
Shares to be included in such  registration  if any Holder or Other  Stockholder
does not  request  inclusion  of the  maximum  number of  shares of  Registrable
Securities  and Other Shares  allocated  to him pursuant to the  above-described
procedure,  in which  case the  remaining  portion  of his  allocation  shall be
reallocated among those requesting Holders and other selling  stockholders whose
allocations  did not satisfy their  requests pro rata on the basis of the number
of shares of Registrable  Securities and Other Shares for which registration had
been requested,  and this procedure shall be repeated until all of the shares of
Registrable   Securities   and  Other  Shares  which  may  be  included  in  the
registration  on  behalf of the  Holders  and  Other  Stockholders  have been so
allocated.

3.10 Delay of Registration. No Holder shall have any right to take any action to
     ---------------------
restrain,  enjoin, or otherwise  delay any  registration  as  the result of  any
controversy   that  might  arise  with   respect to   the    interpretation   or
implementation of this Section 3.
                       ---------

                                      12
<PAGE>

3.11 Termination  of  Registration  Rights.  The  right of any Holde  to request
     -------------------------------------
registration  or  inclusion in any  registration  pursuant to Section 3.1 or 3.2
                                                              -----------    ---
shall terminate on the closing of the first Company-initiated  registered public
offering of Common Stock of the Company if all shares of Registrable  Securities
held may  immediately  be sold under Rule 144 during any 90-day  period,  or the
earlier  of (i) such date  after  the  closing  of the  first  Company-initiated
registered  public  offering  of its Common  Stock as all shares of  Registrable
Securities held may immediately be sold under Rule 144 during any 90-day period,
and (ii)  five (5)  years  after  the  closing  of the  first  Company-initiated
registered public offering.

4. MISCELLANEOUS.

4.1 Governing Law. This Agreement shall be governed in all  respects by the laws
    -------------
of the State of Delaware  (except choice of law provisions  thereof).

4.2  Arbitration.  The parties hereto agree that any   dispute  or   controversy
     -----------
arising out of  or  relating  to any interpretation,  construction,  performance
or breach of this Agreement (other than disputes  involving  confidentiality  or
infringement of intellectual property rights) shall be settled by arbitration to
be held in Los Angeles County,  California, in accordance with the rules then in
effect of the American  Arbitration  Association.  The arbitrator,  who shall be
mutually  agreed  upon by the parties  hereto,  may grant  injunctions  or other
relief in such dispute or controversy.  The decision of the arbitrator  shall be
final,  conclusive and binding on the parties to the arbitration.  Judgement may
be entered on the arbitrator's decision in any court of competent  jurisdiction.
The  non-prevailing  party shall pay the costs and expenses of such arbitration,
and each party  hereto  shall  separately  pay its  respective  counsel fees and
expenses.

4.3 Successors and Assigns.  Except  as  otherwise  expressly  provided  herein,
    ----------------------
this  Agreement  shall not be  assignable by the parties  hereto.  To the extent
assignable as otherwise  provided herein,  the provisions  hereof shall inure to
the benefit of, and be binding upon, the successors,  assigns,  heirs, executors
and administrators of the parties hereto.

4.4 Entire Agreement; Amendment; Waiver. Except as set forth in Section  2.1(f),
    -----------------------------------                         ---------------
this Agreement (including  the  Exhibits  and Schedules hereto) constitutes  the
fulland entire  understanding  and agreement  between the parties with regard to
the subjects hereof.  Neither this Agreement nor any term hereof may be amended,
waived,  discharged or terminated,  except by a written instrument signed by the
Company and a majority of the Holders of the Securities, and any such amendment,
waiver,  discharge or termination shall be binding on all the Holders, but in no
event shall the  obligation  of any Holder  hereunder be  materially  increased,
except upon the written consent of such Holder.

4.5  Notices,  etc.  All notices  and other communications required or permitted
     -------------
hereunder  shall   be  in  writing  and  shall   be  mailed   by  United  States
first-class mail, postage prepaid,  sent by facsimile or delivered personally by
hand or nationally  recognized  courier  addressed  (a) if to Developer,  to the
address set forth below,  (b) if to a Holder other than  Developer [(or a member
thereof)],  at such  address or  facsimile  number as such  holder or  permitted
assignee  shall  have  furnished  to the  Company in  writing,  or (c) if to the
Company, at the following address:

                                      13
<PAGE>

         If to Developer:

                  Guidance Solutions, Inc.
                  4134 Del Ray Avenue
                  Marina Del Ray, CA  90292
                  Attention: Gary Burnison
                  Facsimile:   (310) 754-4010

                  with a copy to:

                  Bruce Meyer, Esq.
                  Gibson, Dunn & Crutcher LLP
                  333 South Grand Avenue
                  Los Angeles, California 90071-3197
                  Facsimile: 213-229-6979


         If to the Company:

                  RightStart.com Inc.
                  5388 Sterling Center Drive - Unit C
                  Westlake Village, CA 91361
                  Attention:   President
                  Facsimile:   (818) 707-7132

                  with a copy to:

                  Kenneth J. Baronsky, Esq.
                  Milbank, Tweed, Hadley & McCloy LLP
                  601 So. Figueroa Street, 30th Floor
                  Los Angeles, California  90017
                  Facsimile:   (213) 629-5063

         All such notices and other written communications shall be effective on
the date of mailing, confirmed facsimile transfer or delivery.

                                      14
<PAGE>

4.6 Delays or Omissions.   No  delay  or  omission to  exercise any right, power
or remedy  accruing  to any  Holder,  upon any breach or default of the  Company
under this Agreement shall impair any such right, power or remedy of such Holder
nor shall it be  construed  to be a waiver of any such breach or default,  or an
acquiescence  therein,  or of or in any  similar  breach or  default  thereafter
occurring;  nor shall any  waiver of any  single  breach or  default be deemed a
waiver of any other breach or default  therefore or  thereafter  occurring.  Any
waiver,  permit, consent or approval of any kind or character on the part of any
Holder of any breach or default  under this  Agreement or any waiver on the part
of any Holder of any  provisions or conditions of this Agreement must be made in
writing and shall be effective only to the extent specifically set forth in such
writing.  All  remedies,  either  under this  Agreement  or by law or  otherwise
afforded to any Holder, shall be cumulative and not alternative.

4.7 Rights;   Separability.  Unless   otherwise   expressly  provided  herein, a
Holder's rights  hereunder are several rights,  not rights jointly held with any
of the other Holders.

4.8 Information Confidential.  Each  Holder  acknowledges  that the  information
received by them pursuant hereto may be  confidential  and for its use only, and
it will not use such  confidential  information in violation of the Exchange Act
or  reproduce,  disclose or  disseminate  such  information  to any other person
(other than its  employees or agents  having a need to know the contents of such
information,  and its  attorneys),  except in  connection  with the  exercise of
rights  under this  Agreement,  unless  the  Company  has made such  information
available to the public  generally  or such Holder is required to disclose  such
information by a governmental body.

4.9 Headings. The titles of the paragraphs and  subparagraphs  of this Agreement
are   for  convenience  of  reference  only  and are  not to   be  considered in
construing or  interpreting  this  Agreement.

4.10 Counterparts. This Agreement may be executed in any number of counterparts,
each of which shall be an original, but all of which together  shall  constitute
one instrument.

                                   15
<PAGE>


         IN WITNESS WHEREOF,  the parties hereto have executed this Registration
Rights Agreement effective as of the day and year first above written.


                                    RIGHTSTART.COM INC.



                                    By: /s/ Jerry R. Welch
                                        ------------------------------
                                    Name:   Jerry R. Welch
                                    Title:  President


                                    GUIDANCE SOLUTIONS, INC.


                                    By:  /s/ Gary Burnison
                                        ------------------------------
                                    Name:    Gary Burnison
                                   Title:    Chief Financial Officer