IN THE UNITED STATES DISTRICT COURT 

FOR THE NORTHERN DISTRICT OF ILLINOIS 

EASTERN DIVISION 

DECKERS OUTDOOR CORPORATION, 

 Plaintiff, 

 v. 

DOES 1-101 d/b/a the aliases identified on 

Schedule “A” and DOES 102-500, 

 Defendants. 

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Case No. 

COMPLAINT 

Plaintiff Deckers Outdoor Corporation, (“Deckers”) hereby brings the present action 

against Defendants, Does 1-101 d/b/a the aliases identified on Schedule “A” and Does 102-500 

(collectively “Defendants”), and alleges as follows: 

I. JURISDICTION AND VENUE 

1. This Court has original subject matter jurisdiction over the claims in this action 

pursuant to the provisions of the Lanham Act, 15 U.S.C. § 1051 et seq., 28 U.S.C. § 1338(a), (b), 

and 28 U.S.C. § 1331. This Court has jurisdiction over the claims in this action that arise under 

the laws of the State of Illinois pursuant to 28 U.S.C. § 1367(a), because the state law claims are 

so related to the federal claims that they form part of the same case or controversy and derive 

from a common nucleus of operative facts. 

2. Venue is proper in this Court pursuant 28 U.S.C. § 1391, and this Court may 

properly exercise personal jurisdiction over Defendants since each of the Defendants directly 
targets business activities toward consumers in Illinois and causes harm to Deckers’ business 

within this Judicial District. Through at least the fully interactive commercial Internet websites 

operating under the domain names identified in Schedule A attached hereto (collectively the 

“Defendant Domain Names”), each of the Defendants has targeted and solicited sales from 

Illinois residents by operating English language websites that offer shipping to Illinois, accepts 

payment in U.S. dollars and, on information and belief, has sold counterfeit UGG products to 

residents of Illinois. Each of the Defendants is committing tortuous acts in Illinois, is engaging in 

interstate commerce and has wrongfully caused Deckers substantial injury in the State of Illinois. 

II. INTRODUCTION

3. This action is substantially similar to Deckers Outdoor Corporation v. Does 1-55, 

et al., 11 Civ. 10 (N.D. Ill. 2011) and has been filed by Deckers to combat the continued 

unlawful use of the Defendant Domain Names which trade upon Deckers’ reputation and 

goodwill to sell and/or offer for sale unlicensed and counterfeit products featuring Deckers’ 

UGG trademark. Through such actions, Deckers has been and is irreparably damaged through 

consumer confusion, dilution and tarnishment of its valuable trademark and is seeking injunctive 

and monetary relief. 

III. THE PARTIES 

Plaintiff 

4. The Plaintiff Deckers is famous throughout the United States and elsewhere as a 

source of high quality footwear products, including the UGG® brand of premium sheepskin 

footwear. Deckers’ UGG products are distributed and sold to consumers through retailers 

throughout the United States, including through over 100 authorized retailers in Illinois, the 
uggaustralia.com website and UGG Concept Stores, including a Concept Store located at 909 

North Rush Street in Chicago, Illinois. 

5. Since acquiring the UGG trademark and the goodwill of the business in 1995, 

Deckers has continuously sold footwear and clothing under the UGG trademark (the “UGG 

Trademark”). Deckers has built substantial goodwill in the UGG Trademark. The UGG 

Trademark is famous and a valuable asset of Deckers. 

6. Deckers holds registrations for the UGG Trademark (and stylized variations) in 

more than 100 countries around the world including U.S. Trademark Registration No. 3,050,925. 

The UGG Trademark has been used continuously since as early as 1979 by Deckers and its 

predecessors in interest. A true and correct copy of the United States registration No. 3,050,925 

is attached hereto as Exhibit 1. The registration is valid and subsisting. 

7. The UGG Trademark is distinctive when applied to high quality apparel, footwear 

and related merchandise, signifying to the purchaser that the products come from Deckers and 

are manufactured to the highest quality standards. Whether Deckers manufactures the products 

itself, or licenses others to do it, Deckers has insured that products bearing its trademarks are 

manufactured to the highest quality standards. Deckers’ products branded under the UGG 

Trademark have been widely accepted by the public and are enormously popular, as 

demonstrated by hundreds of millions of dollars in sales each year. The UGG Trademark is a 

famous mark. 

The Defendants 

8. Defendants are unknown individuals and business entities who, upon information 

and belief, reside in the People’s Republic of China or other foreign jurisdictions with lax 

trademark enforcement legal systems. Defendants conduct business throughout the United 
States, including within the State of Illinois and this Judicial District, through the operation of 

the fully interactive commercial websites operating under the Defendant Domain Names 

identified in Schedule A attached hereto. Each Defendant targets Illinois residents and has 

offered to sell, and on information and belief, has sold and continue to sell his/her products to 

consumers within the State of Illinois. 

9. On information and belief, Defendants are an interrelated group of counterfeiters 

acting in active concert or copying from each other and are knowingly and willfully 

manufacturing, importing, distributing, offering for sale and selling products bearing counterfeit 

versions of the UGG Trademark to Illinois residents. Defendants are directly and personally 

contributing to, inducing and engaging in the sale of counterfeit products as alleged herein, and 

on information and belief, often times as partners, coconspirators and/or suppliers. The 

counterfeit products for sale on the Defendant Domain Names bear similar irregularities and 

indicia of being counterfeit to one another, indicating that the counterfeit products were 

manufactured by and come from a common source and that Defendants are interrelated. In 

addition, the websites linked to Defendant Domain Names include multiple similarities, such as 

the same page layout, text and copyright protected images copied from Deckers’ 

uggaustralia.com website. 

10. On information and belief, Defendants use multiple fictitious names and 

addresses to register domain names. Many of Defendants’ names used to register the Defendant 

Domain Names are incomplete, randomly typed letters, contain street addresses with no cities or 

states listed or use a privacy service. On information and belief, many of the aliases used to 

register the Defendant Domain Names are used by the same individual or entity. On information 

and belief, Defendants will continue to register new domain names, using the identities listed in 
Schedule A, as well as other unknown fictitious names and addresses, for the purpose of selling 

counterfeit UGG products unless preliminarily and permanently enjoined. Deckers is presently 

unaware of the true names of Does 1-101, although such Defendants use at least the aliases 

identified on Schedule A and the Defendant Domain Names to conduct their businesses. Deckers 

will amend this Complaint upon discovery of the identities of such fictitious Defendants. 

IV. DEFENDANTS’ UNLAWFUL CONDUCT 

11. Defendants engage in the offering for sale and the sale of counterfeit and 

infringing UGG branded products bearing the UGG Trademark within this Judicial District 

through multiple fully interactive commercial websites operating under at least the Defendant 

Domain Names. Defendants, upon information and belief, also operate additional websites 

which promote and offer for sale counterfeit and infringing goods under domain names not yet 

known to Deckers. Defendants have purposefully directed their illegal activities toward the 

United States and consumers in the State of Illinois through the advertisement, offer for sale, and 

sale of counterfeit UGG branded goods into this State. 

12. Defendants, without any authorization or license from Deckers, have knowingly 

and willfully used, and continue to use Deckers’ UGG Trademark in connection with the 

advertisement, offer for sale, and sale of counterfeit UGG branded products into the United 

States and Illinois over the Internet. Each of Defendants’ websites offers shipping to Illinois 

residents and, on information and belief, each Defendant has sold counterfeit UGG products into 

Illinois. 

13. Defendants facilitate sales by designing their websites so that they appear to 

unknowing consumers to be authorized online retailers selling genuine UGG branded products. 

The websites are sophisticated-looking, written in English, and accept payment in U.S. dollars. 
14. Many of the Defendant Domain Names incorporate Deckers’ UGG Trademark 

and many include Deckers’ copyright-protected images and product descriptions, making it very 

difficult for a consumer to distinguish such infringing counterfeit sites from an authorized 

retailer. 

15. The websites at the Defendant Domain Names each accept payment via credit 

card and/or PayPal and ship the counterfeit products via the U.S. postal service in small 

quantities to minimize detection by U.S. Customs and Border Protection. 

16. Defendants further perpetuate the illusion of legitimacy by offering “live 24/7” 

customer service and using indicia of authenticity and security that consumers have come to 

associate with authorized retailers, including the McAfee® Security, VeriSign®, Visa®, 

MasterCard® and PayPal® logos. 

17. Defendants’ use of the UGG Trademark in connection with the advertising, 

distribution, offering for sale and sale of counterfeit UGG products, including the sale of 

counterfeit UGG products into Illinois, is likely to cause and has caused confusion, mistake and 

deception by and among consumers and is irrevocably harming Deckers. 

COUNT I 

TRADEMARK INFRINGEMENT AND COUNTERFEITING (15 U.S.C. § 1114) 

18. Deckers re-alleges and incorporates by reference the allegations set forth in 

paragraphs 1 through 17. 

19. This is a trademark infringement action against Defendants based on their 

unauthorized use in commerce of counterfeit imitations of the registered UGG Trademark, in 

connection with the sale, offer for sale, distribution, and/or advertising of infringing goods. The 

UGG Trademark is a highly distinctive mark. Consumers have come to expect the highest 

quality from Deckers’ products sold or marketed under the UGG Trademark. 
20. Defendants, have sold, offered to sell, distributed and advertised, and are still 

selling, offering to sell, distributing, and advertising footwear bearing counterfeit reproductions 

of the UGG Trademark without Deckers’ consent. 

21. Upon information and belief, Defendants have knowledge of Deckers’ rights in 

the UGG Trademark. Defendants’ unauthorized uses of the UGG Trademark are likely to cause 

and are causing confusion, mistake, and deception as to the origin and quality of the counterfeit 

goods among the general public. 

22. Defendants’ illegal actions constitute trademark infringement and counterfeiting 

under Section 32 of the Lanham Act, 15 U.S.C. § 1114. 

23. Deckers has no adequate remedy at law, and if Defendants’ actions are not 

enjoined, Deckers will continue to suffer irreparable harm to its reputation and the goodwill of its 

well-known UGG Trademark. 

24. The injuries and damages sustained by Deckers have been directly and 

proximately caused by Defendants’ wrongful reproduction, use, advertisement, promotion, 

offering to sell, and sale of counterfeit UGG products. 

COUNT II 

FALSE DESIGNATION OF ORIGIN (15 U.S.C. § 1125(a)) 

25. Deckers hereby re-alleges and incorporates by reference the allegations set forth 

in paragraphs 1 through 24. 

26. Defendants’ counterfeit products are of the same nature and type, and look 

virtually identical to Deckers’ UGG products, but Defendants’ counterfeit products are not of the 

same quality as Deckers’ UGG products. The similarity in the nature, type and overall look of 

the products has created and is still creating a likelihood of confusion, mistake, and deception 
among the general public as to the affiliation or sponsorship of Defendants’ counterfeit products 

with Deckers’ genuine UGG products. 

27. By using Deckers’ UGG Trademark on the counterfeit products, Defendants 

create a false designation of origin and a misleading representation of fact as to the origin and 

sponsorship of the counterfeit products. 

28. Defendants’ false designation of origin and misrepresentation of fact as to the 

origin and/or sponsorship of the counterfeit products to the general public is a violation of 

Section 43 of the Lanham Act, 15 U.S.C. § 1125. 

29. Deckers has no adequate remedy at law and, if Defendants’ actions are not 

enjoined, Deckers will continue to suffer irreparable harm to reputation and the goodwill of its 

brand. 

COUNT III 

CLAIM FOR INJUNCTIVE RELIEF UNDER THE ANTICYBERSQUATTING 

CONSUMER PROTECTION ACT (15 U.S.C. § 1125(d)) 

30. Deckers hereby re-alleges and incorporates by reference the allegations set forth 

in paragraphs 1 through 29. 

31. Deckers is the exclusive owner of the UGG Trademark. The UGG Trademark 

registration (Exhibit 1) is in full force and effect. Additionally, the UGG Trademark is a famous 

mark pursuant to 15 U.S.C. § 1125 and was famous before and at the time of the registration of 

the Defendant Domain Names. 

32. Upon information and belief, Defendants have acted with the bad faith intent to 

profit from the unauthorized use of the UGG Trademark and the goodwill associated therewith 

by registering various domain names which are identical or confusingly similar to or dilutive of 

the UGG Trademark. 
33. Defendants have no intellectual property rights in or to the UGG Trademark. 

34. Defendants’ actions constitute cyberpiracy in violation of §43(d) of the Lanham 

Act, 15 U.S.C. §1125(d). 

35. Deckers has no adequate remedy at law, and the registration and use of the 

Defendant Domain Names has caused, is causing, and is likely to continue to cause, substantial 

and irreparable injury to the public and to Deckers. 

COUNT IV 

VIOLATION OF ILLINOIS UNIFORM DECEPTIVE TRADE PRACTICES ACT 

(815 ILCS § 510, et seq.) 

36. Deckers hereby re-alleges and incorporates by reference the allegations set forth 

in paragraphs 1 through 35. 

37. Defendants have engaged in acts violating Illinois law including, but not limited 

to, passing off their products as those of Deckers, causing a likelihood of confusion and/or 

misunderstanding as to the source of their own goods, causing a likelihood of confusion and/or 

misunderstanding as to affiliation, connection, or association with Deckers’ products, 

representing that their products have Deckers’ approval when they do not, and engaging in other 

conduct which creates a likelihood of confusion or misunderstanding among the public. 

38. The foregoing Defendants’ acts constitute a violation of the Illinois Uniform 

Deceptive Trade Practices Act, 815 Ill. Comp. Stat. 510 et seq. 

39. Deckers has no adequate remedy at law, and Defendants’ conduct has caused 

Deckers to suffer damage to its reputation, and goodwill. Unless enjoined by the Court, Deckers 

will suffer future irreparable harm as a direct result of Defendants’ unlawful activities. 

PRAYER FOR RELIEF 

WHEREFORE, Deckers prays for judgment against Defendants as follows: 
1) That Defendants, their officers, agents, servants, employees, attorneys, confederates, and all 

persons acting for, with, by, through, under or in active concert with them be temporarily, 

preliminarily and permanently enjoined and restrained from: 

a. using Deckers’ UGG Trademark or any reproductions, counterfeit copy or colorable 

imitation thereof in any manner in connection with the distribution, advertising, 

offering for sale, or sale of any product that is not a genuine Deckers’ UGG branded 

product or not authorized by Deckers to be sold in connection with Deckers’ UGG 

Trademark; 

b. passing off, inducing, or enabling others to sell or pass off any product as a genuine 

UGG branded product or any other product produced by Deckers, that are not 

Deckers’ or not produced under the authorization, control or supervision of Deckers 

and approved by Deckers for sale under Deckers’ UGG Trademark; 

c. committing any acts calculated to cause consumers to believe that Defendants’ 

products are those sold under the authorization, control or supervision of Deckers, or 

sponsored or approved by, or connected with Deckers; 

d. further infringing Deckers’ UGG Trademark and damaging Deckers’ goodwill; 

e. otherwise competing unfairly with Deckers in any manner; 

f. shipping, delivering, holding for sale, transferring or otherwise moving, storing, 

distributing, returning, or otherwise disposing of, in any manner, products or 

inventory not manufactured by or for Deckers, nor authorized by Deckers to be sold 

or offered for sale, and which bear any Deckers’ UGG Trademark or any 

reproductions, counterfeit copy or colorable imitation thereof; 
g. using, linking to, transferring, selling, exercising control over, or otherwise owning 

the Defendant Domain Names or any other domain name that is being used to sell 

counterfeit UGG products; and 

h. operating and/or hosting websites at the Defendant Domain Names and any other 

domain names registered or operated by Defendants that are involved with the 

distribution, advertising, offering for sale, or sale of any product that is not a genuine 

Deckers’ UGG branded product or not authorized by Deckers to be sold in connection 

with Deckers’ UGG Trademark; and 

2) That Defendants, within fourteen (14) days after service of judgment with notice of entry 

thereof upon it, be required to file with the Court and serve upon Deckers a written report 

under oath setting forth in detail the manner in which Defendants have complied with 

paragraph 1, a through h, supra; 

3) Entry of an Order that the registries and/or registrars for the Defendant Domain Names, 

namely VeriSign, Inc., Neustar, Inc. and the Public Interest Registry, prevent the Defendant 

Domain Names from connecting to corresponding counterfeit websites and prevent the 

registration of new infringing domain names by Defendants and renewal of Defendants’ 

existing infringing domain names or, at Deckers’ election, transfer the Defendant Domain 

Names and any other domain names used by Defendants to engage in their counterfeiting of 

the UGG Trademark to Deckers’ control, so they may no longer be used for illegal purposes. 

4) Entry of an Order that, upon Deckers’ request, those in privity with Defendants and those 

with notice of the injunction, including any Internet search engines, Web hosts, domain-name 

registrars and domain name registries that are provided with notice of the injunction, cease 
facilitating access to any and all websites through which Defendants engage in the sale of 

counterfeit and infringing goods using the UGG Trademark; 

5) That Defendants account for and pay to Deckers all profits realized by Defendants by reason 

of Defendants’ unlawful acts herein alleged and that the amount of damages for infringement 

of Deckers’ UGG Trademark be increased by a sum not exceeding three times the amount 

thereof as provided by law; 

6) In the alternative, that Deckers be awarded statutory damages pursuant to 15 U.S.C. § 

1117(c)(2) of $2,000,000 for each and every use of Deckers’ UGG Trademark and $100,000 

per domain name pursuant to 15 U.S.C. § 1117(d); 

7) That Deckers be awarded reasonable attorneys’ fees; and 

8) Award any and all other relief that this Court deems just and proper. 

Dated this 9th day of November 2011. 

Respectfully submitted, 

__/s/ Justin R. Gaudio_______________

Kevin W. Guynn 

Amy Ziegler 

Justin R. Gaudio 

Greer, Burns & Crain, Ltd. 

300 South Wacker Drive 

Suite 2500 

Chicago, Illinois 60606 

312.360.0080 

312.360.9315 (facsimile) 

kguynn@gbclaw.net 

aziegler@gbclaw.net 

jgaudio@gbclaw.net