<PAGE>


                              EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT, dated as of ______, 2000 is by and between
______________________, residing at _________________________ (the "Executive")
and Gomez Advisors, Inc., a Delaware corporation (the "Company").

WHEREAS, the Executive is presently employed at the Company;

WHEREAS the Company wishes to continue to employ the services of the Executive
for the period and upon the terms and conditions hereinafter set forth, and
Executive desires to serve in such capacities upon the terms and conditions
hereinafter set forth.

NOW, THEREFORE, in consideration of the covenants and agreements herein
contained, the Company and Executive hereby agree as follows:

         1.       EMPLOYMENT.

         (a) The Company will employ the Executive, and the Executive agrees to
be employed by the Company, as ___________________________________ of the
Company. Executive will have the responsibilities, duties and authority
commensurate with his position as ________________________.

         (b) Executive shall devote his full business time and energies to the
business and affairs of the Company; provided, however, that nothing contained
in this Paragraph 1(b) shall be deemed to prevent or limit his right to: (i) own
not more than one percent (1%) of the securities of a company that is publicly
traded on a securities exchange or over-the-counter market ( a "Public
Company"); (ii) make passive investments in any entity that is not a Public
Company and is not engaged in a competing business with the Company and with
respect to which he is not obligated or required to, and which he does not in
fact, devote any substantial efforts which interfere with his fulfillment of his
duties hereunder; and (iii) serve as a member on the Board of Directors, Board
of Trustees or other similar body of other corporations, trade associations,
professional associations or entities.

         2.       TERM OF EMPLOYMENT.

         (a) Executive's employment hereunder shall commence on the date of this
letter agreement (the "Commencement Date") and continue until the second
anniversary thereof, subject to extension in accordance with the provisions of
the following paragraph, unless terminated earlier in accordance with the terms
hereof (the "Employment Term").

         (b) On each two-year anniversary of the Commencement Date, Executive's
employment hereunder shall be automatically extended for a period ending on the
second anniversary of such date, unless earlier terminated in accordance with
the terms hereof, and unless either Executive or the Company shall have given
written notice to the other of a desire



<PAGE>


that such automatic extension not occur, which notice was given no later than
thirty (30) days prior to the relevant anniversary of the Commencement Date. If
either party gives such notice and absent earlier termination in accordance with
the terms hereof, the Termination Date (as defined below) shall be the last day
of the Employment Term.

         As used herein, "Termination Date" shall mean the last date of
Executive's employment, as determined in accordance with the terms of this
Agreement.

         3.       COMPENSATION.

         (a) BASE SALARY. In consideration of Executive's services under this
Agreement, Executive will be paid (i) during the period commencing on the
Commencement Date and ending on the first anniversary thereof, salary at an
annual salary rate of $180,000 and (ii) during the twelve (12) month period
commencing on the first anniversary of the Commencement Date and each twelve
(12) month period commencing on each anniversary of the Commencement Date
thereafter during the Employment Term, at an annual salary rate as determined by
the Board of Directors of the Company (the "Board") or its Compensation
Committee, but in any event at least equal to the annual salary rate in effect
immediately preceding the commencement of the twelve (12) month period in
question. Executive's annual salary rate in effect from time to time is referred
to herein as the "Base Salary." Executive's Base Salary shall be paid in
periodic installments at such times as salaries are generally paid to other
senior executives of the Company.

         (b) BONUS PLANS. In addition to Executive's Base Salary, Executive
shall be entitled to participate in any bonus and other plans which the Company
provides or may establish for the benefit of its senior executives.

         4.       BENEFITS AND REIMBURSEMENT OF EXPENSES.

         (a) VACATION. Executive shall be entitled to four (4) weeks of vacation
in the twelve (12) month period commencing on the Commencement Date and ending
on the first anniversary thereof and each twelve (12) month period thereafter
during the Employment Term (an "Employment Year"). If Executive does not use his
vacation leave in any Employment Year, he may carry the unused days over from
year to year on a cumulative basis.

         (b) EMPLOYEE BENEFIT PLANS AND OTHER BENEFITS. Executive shall also be
entitled to participate in any employee benefit plans which the Company provides
or may establish for the benefit of its senior executives (including, without
limitation, group life, medical, dental and other insurance, retirement,
pension, profit-sharing and similar plans).

         (c) REIMBURSEMENT OF EXPENSES. Executive shall be entitled to
reimbursement for all ordinary and reasonable out-of-pocket business expenses
which are reasonably incurred by him in furtherance of the Company's business in
accordance with reasonable policies adopted from time to time by the Company.


                                      -2-
<PAGE>



5.       TERMINATION UPON DEATH OR DISABILITY.

         (a) Executive's employment by the Company shall terminate upon his
death, or upon 60 days prior written notice by the Company if, by virtue of
total and permanent disability (as hereinafter defined), Executive is unable to
perform his duties hereunder.

         (b) Executive shall be considered to be totally and permanently
disabled hereunder if for reasons involving mental or physical illness or
physical injury Executive is unable to or fails to perform a substantial portion
of his duties hereunder for a period of one hundred twenty (120) consecutive
calendar days or more. The determination that, by virtue of total and permanent
disability, Executive is unable to perform a substantial portion of his duties
hereunder shall be made by a physician chosen by the Executive (or his legal
representative) and reasonably satisfactory to the Company. The cost of any such
examination shall be borne by the Company.

         (c) For purposes of this Paragraph 5, the Termination Date in the event
of death shall be the date of death and in the event of total and permanent
disability shall be the date fifteen (15) days after the Company's written
notice to Executive that the physician referenced to above in Paragraph 5(b) has
made a determination of Executive's total and permanent disability in accordance
with Paragraph 5(b) above.

         6. TERMINATION BY THE EXECUTIVE. Executive's employment may be
terminated by him, by giving a Notice of Termination, as follows: (a) at any
time by written notice of at least sixty (60) days to the Company and; (b) at
any time by written notice for Good Reason. The Termination Date in the event of
any such termination shall be the date set forth in the Notice of Termination.

         As used herein, Good Reason shall mean: (i) a failure of the Company to
comply with any provision of this Agreement which failure, if capable of remedy,
has not been cured within thirty (30) days after notice of such noncompliance
has been given by the Executive to the Company, provided that any notice of
termination hereunder shall be given within ninety (90) days after the end of
such thirty (30) day period; or (ii) a material dimunition in Executive's
authority, functions, duties or responsibilities.

         7. TERMINATION BY THE COMPANY.

         (a) TERMINATION EVENTS. Executive's employment may be terminated at any
time by the Company (i) with Cause (in accordance with Paragraph (b) below) by a
Notice of Termination to Executive, effective immediately unless a later date is
otherwise stated in such notice, which date shall be the Termination Date
therefor, (ii) without Cause at any time, by a Notice of Termination to
Executive, effective sixty (60) days after the date given, except as Executive
and the Company may otherwise agree, which date of effectiveness shall be the
Termination Date therefor, or (iii) for total and permanent disability in
accordance with Paragraph 5.

         (b) DEFINITION OF "CAUSE". For purposes of this Agreement, "Cause"
means (i) a willful engaging in gross misconduct materially and demonstrably
injurious to the Company or (ii) the willful and continued failure by the
Executive substantially to perform his duties with the Company (other than any
such failure resulting from incapacity due to physical or mental


                                      -3-
<PAGE>


illness) after a written demand for substantial performance is delivered by the
Board of Directors which specifically identifies the manner in which the Board
believes that the Executive has not substantially performed his duties.
"Willful" means an act or omission in bad faith and without reasonable belief
that such act or omission was in or not opposed to the best interests of the
Company. Executive shall not be deemed to have been terminated for Cause unless
(1) reasonable notice has been delivered to him setting forth the reasons for
the Company's intention to terminate for Cause, and (2) a period of 60 days has
elapsed since delivery of such notice during which Executive was afforded an
opportunity to cure, if capable of remedy, the reasons for the Company's
intention to terminate for Cause.

         8. NOTICE OF TERMINATION. Any termination of Executive's employment by
the Company or by Executive (other than as a result of death) shall be
communicated by written notice of termination to the other party hereto in
accordance with Paragraph 15(a) (a "Notice of Termination").

         9.       PAYMENTS OF COMPENSATION UPON TERMINATION OR EXPIRATION.

         (a) WITHOUT CAUSE OR FOR GOOD REASON. In the event Executive's
employment hereunder is terminated by the Company without Cause as defined in
Paragraph 7(b)(i) or if Executive terminates his employment for Good Reason
under Paragraph 6, Executive shall be entitled to (i) severance pay for a
period beginning on the Termination Date and ending 12 months from such date
(the "Severance Period") equal to Executive's then current monthly Base
Salary to be paid on the Company's normal payroll cycle during the Severance
Period (ii) Executive's target bonus award, if any, for the Severance Period,
payable in 12 equal monthly installments; (iii) the acceleration of such
number of options as would have vested during the Severance Period had the
Executive remained employed during such period; and (iv) payment by the
Company of the cost of executive outplacement assistance with a firm
reasonably satisfactory to Executive.

         (b) FOR CAUSE, BY EXECUTIVE NOT FOR GOOD REASON, OR UPON DEATH OR TOTAL
AND PERMANENT DISABILITY. In the event (i) the Company shall terminate
Executive's employment for Cause as defined in clause (i) of paragraph 7(b)
above, or (ii) Executive shall voluntarily terminate his employment for other
than Good Reason, or (iii) in the event of the death or total and permanent
disability of Executive pursuant to Paragraph 5, then Executive shall be
entitled as of the Termination Date to no compensation under this Agreement,
except as provided in Paragraph 11.

         (c)      TERMINATION FOLLOWING A CHANGE OF CONTROL. In the event that,
                  following a Change of Control (as defined below) of the
                  Company, (i) Executive's employment hereunder is terminated by
                  the Company for any reason other than for Cause as defined in
                  clause (i) or (ii) of paragraph 7(b) above, or (ii)
                  Executive's employment is terminated by Executive for Good
                  Reason, or (iii) if the Company gives Executive written notice
                  under Paragraph 2(b) above that the Employment Term shall not
                  be extended, Executive shall be entitled to (i) a


                                      -4-
<PAGE>


                  lump-sum payment payable within thirty (30) days of cessation
                  of employment equal to two and one-half times the annual Base
                  Salary rate and target annual bonus award in effect
                  immediately prior to such Termination Date, (ii) acceleration
                  in full of all then unvested options; and (iv) payment by the
                  Company of the cost of executive outplacement assistance with
                  a firm reasonably satisfactory to Executive for the
                  twelve-month period immediately following termination of
                  employment. Furthermore, in such event, Executive shall be
                  entitled to the continuation of benefits set forth in
                  Paragraph 10 below until the later of (A) twelve (12) months
                  following the Termination Date or (B) the date which would
                  have been the next two-year anniversary of the Commencement
                  Date.

(d)      As used herein, a "Change of Control" shall be deemed to have occurred
         upon the occurrence of any of the following:

         (i) any sale, lease, exchange or other transfer (in one transaction or
         a series of transactions) of all or substantially all of the assets of
         the Company;

         (ii) individuals who, as of the date hereof, constitute the entire
         Board of Directors of the Company (the "Incumbent Directors") cease for
         any reason to constitute at least a majority of the Board of Directors
         (hereinafter referred to as a "Board Change"), provided that any
         individual becoming a director subsequent to the date hereof whose
         election or nomination for election was approved by a vote of at least
         a majority of the then Incumbent Directors shall be, for purposes of
         this provision, considered as though such individual were an Incumbent
         Director; or

         (iii) any consolidation or merger of the Company (including, without
         limitation, a triangular merger) where the shareholders of the Company,
         immediately prior to the consolidation or merger, would not,
         immediately after the consolidation or merger, beneficially own,
         directly or indirectly, shares representing in the aggregate more than
         fifty percent (50%) of the combined voting power of all the outstanding
         securities of the corporation issuing cash or securities in the
         consolidation or merger (or of its ultimate parent corporation, if
         any); or

         (iv) any "person," as such term is used in Section 13(d) of the
         Securities Exchange Act of 1934, as amended (or any successor
         provision) (the "Exchange Act") (other than the Company, any employee
         benefit plan of the Company or any entity organized, appointed or
         established by the Company for or pursuant to the terms of any such
         plan), together with all "affiliates" and "associates" (as such terms
         are defined in Rule 12b-2 under the Exchange Act or any successor
         provision) of such person, shall become the "beneficial owner" or
         "beneficial owners" (as defined in Rules 13d-3 and 13d-5 under the
         Exchange Act or any successor provision), directly or indirectly, of
         securities of the Company representing in the aggregate (A) in the
         event the Company is not a "Reporting Company" (meaning a Company that
         is subject to the reporting requirements of the


                                      -5-
<PAGE>


         Exchange Act and has registered shares of a class of equity securities
         pursuant to Section 12(g) or 12(b) of the Exchange Act), fifty percent
         (50%) or more or (B) in the event the Company is a Reporting Company,
         twenty-five percent (25%) or more of either (1) the then outstanding
         shares of Common Stock of the Company or (2) the combined voting power
         of all then outstanding securities of the Company having the right
         under ordinary circumstances to vote in an election of the Board of
         Directors of the Company.

         10. CONTINUATION OF BENEFITS. In the event Executive's employment
hereunder is terminated by Executive for Good Reason or by the Company without
Cause, then Executive shall continue to be entitled during the Severance Period
to the benefits to which he was entitled, pursuant to Paragraph 4(b) hereof, as
of immediately preceding the applicable Termination Date at the Company's.

         11. ACCRUED COMPENSATION. In the event of any termination of
Executive's employment for any reason, Executive (or his estate) shall be paid
such portion of Executive's Base Salary as has accrued by virtue of his
employment during the period prior to termination and has not yet been paid,
together with any amounts for accrued but unused vacation time and for expense
reimbursement and similar items which have been properly incurred in accordance
with the provisions hereof prior to termination and have not yet been paid. Such
amounts shall be paid within thirty (30) days of the Termination Date.

         12. INTENTIONALLY OMITTED

         13. CONFIDENTIALITY, NON-SOLICITATION, NON-COMPETITION AND DEVELOPMENTS
AGREEMENT. Executive agrees to enter into the Confidentiality, Non-Solicitation,
Non-Competition and Developments Agreement in the form attached hereto
contemporaneously with this Agreement.

         14. INDEMNIFICATION; INSURANCE. During the period of Executive's
employment hereunder and thereafter, the Company agrees to indemnify Executive
in his capacity as an officer of the Company to the maximum extent permitted
under applicable state law, and, without limiting the foregoing, the Company
will pay all expenses incurred by Executive in accordance with Section 145(e) of
the Delaware General Corporation Law; this provision will survive the
termination of this Agreement. Further, the Company will secure standard
Director and Officer Liability Insurance covering Executive in his capacity as
an officer of the Company to the extent such insurance is secured for other
senior executives of the Company.

         15. GENERAL.

         (a) NOTICES. All notices, requests, consents and other communications
hereunder shall be in writing, shall be addressed to the receiving party's
address set forth below or to such other address as a party may designate by
notice hereunder, and shall be either (i) delivered by hand, (ii) made by
telecopy, (iii) sent by overnight courier, or (iv) sent by registered or
certified mail, return receipt requested, postage prepaid.


                                      -6-
<PAGE>


         If to the Company:         Gomez Advisors, Inc.
                                    55 Old Bedford Road
                                    Attn:  Secretary

         If to Executive:           [Executive]
                                    [Address]

         All notices, requests, consents and other communications hereunder
shall be deemed to have been given either (i) if by hand, at the time of the
delivery thereof to the receiving party at the address of such party set forth
above, (ii) if made by telecopy, at the time that receipt thereof has been
acknowledged by electronic confirmation or otherwise, (iii) if sent by overnight
courier, on the next business day following the day such notice is delivered to
the courier service, or (iv) if sent by registered or certified mail, on the
fifth business day following the day such mailing is made.

         (b) ENTIRE AGREEMENT. This Agreement embodies the entire agreement and
understanding between the parties hereto with respect to the subject matter
hereof and supersedes all prior oral or written agreements and understandings
relating to the subject matter hereof, including without limitation, the [Former
Employment Agreement]. No statement, representation, warranty, covenant or
agreement of any kind not expressly set forth in this Agreement shall affect, or
be used to interpret, change or restrict, the express terms and provisions of
this Agreement.

         (c) MODIFICATIONS AND AMENDMENTS. The terms and provisions of this
Agreement may be modified or amended only by written agreement executed by the
parties hereto.

         (d) WAIVERS AND CONSENTS. The terms and provisions of this Agreement
may be waived, or consent for the departure therefrom granted, only by written
document executed by the party entitled to the benefits of such terms or
provisions. No such waiver or consent shall be deemed to be or shall constitute
a waiver or consent with respect to any other terms or provisions of this
Agreement, whether or not similar. Each such waiver or consent shall be
effective only in the specific instance and for the purpose for which it was
given, and shall not constitute a continuing waiver or consent.

         (e) PARTIES. This Agreement is personal and shall in no way be subject
to assignment by Executive. This Agreement shall be binding upon and shall inure
to the benefit of the Company and its successors and assigns either by merger,
operation of law, consolidation, assignment, purchase or other acquisition of a
controlling interest in the business of the Company, and shall be binding upon
and shall inure to the benefit of Executive, his heirs, executors,
administrators, personal and legal representatives, distributees, devisees,
legatees, successors and permitted assigns. As used in this Agreement, "the
Company" shall mean the Company as hereinbefore defined and any successor as
aforesaid.


                                      -7-
<PAGE>


         (f) GOVERNING LAW. This Agreement and the rights and obligations of the
parties hereunder shall be construed in accordance with and governed by the law
of the State of Delaware, without giving effect to the conflict of law
principles thereof.

         (g) JURISDICTION AND SERVICE OF PROCESS. Any legal action or proceeding
with respect to this Agreement shall be brought in the courts of the
Commonwealth of Massachusetts or of the United States of America for the Eastern
District of Massachusetts. By execution and delivery of this Agreement, each of
the parties hereto accepts for itself and in respect of its property, generally
and unconditionally, the jurisdiction of the aforesaid courts. Each of the
parties hereto irrevocably consents to the service of process of any of the
aforementioned courts in any such action or proceeding by the mailing of copies
thereof by certified mail, postage prepaid, to the party at its address set
forth in Paragraph 15(a) hereof.

         (h) SEVERABILITY. The parties intend this Agreement to be enforced as
written. However, if any portion or provision of this Agreement shall to any
extent be declared illegal or unenforceable by a duly authorized court having
jurisdiction, then the remainder of this Agreement, or the application of such
portion or provision in circumstances other than those as to which it is so
declared illegal or unenforceable, shall not be affected thereby, and each
portion and provision of this Agreement shall be valid and enforceable to the
fullest extent permitted by law.

         (i) HEADINGS AND CAPTIONS. The headings and captions of the various
subdivisions of this Agreement are for convenience of reference only and shall
in no way modify, or affect the meaning or construction of any of the terms or
provisions hereof.

         (j) NO WAIVER OF RIGHTS, POWERS AND REMEDIES. No failure or delay by a
party hereto in exercising any right, power or remedy under this Agreement, and
no course of dealing between the parties hereto, shall operate as a waiver of
any such right, power or remedy of the party. No single or partial exercise of
any right, power or remedy under this Agreement by a party hereto, nor any
abandonment or discontinuance of steps to enforce any such right, power or
remedy, shall preclude such party from any other or further exercise thereof or
the exercise of any other right, power or remedy hereunder. The election of any
remedy by a party hereto shall not constitute a waiver of the right of such
party to pursue other available remedies. No notice to or demand on a party not
expressly required under this Agreement shall entitle the party receiving such
notice or demand to any other or further notice or demand in similar or other
circumstances or constitute a waiver of the rights of the party giving such
notice or demand to any other or further action in any circumstances without
such notice or demand.

         (k) COUNTERPARTS. This Agreement may be executed in one or more
counterparts, and by different parties hereto on separate counterparts, each of
which shall be deemed an original, but all of which together shall constitute
one and the same instrument.



                                      -8-
<PAGE>



         IN WITNESS WHEREOF, the parties have executed this Employment Agreement
as of the day and year first above written.

                                      GOMEZ ADVISORS, INC.

                                      By:
                                        ------------------------------
                                        [             ]
                                        [President/CEO]


                                        ------------------------------
                                        [Executive]



                                      -9-
<PAGE>



                              GOMEZ ADVISORS, INC.
             CONFIDENTIALITY, NON-SOLICITATION, NON-COMPETITION AND
                             DEVELOPMENTS AGREEMENT

_________, 2000

Name and Address

Dear _____________-:

         In order to accept your offer of employment with Gomez Advisors, Inc.
(the "Company")(1), and/or as a condition of any continued employment of you by
the Company, you must sign and return this Confidentiality, Non-Solicitation,
Non-Competition and Developments Agreement (the "Agreement").

         In consideration of the employment currently offered to you by the
Company (and/or any continued employment of you by the Company) and other good
and valuable consideration the receipt and sufficiency of which hereby is
acknowledged, you agree to the following:

1.       CONFIDENTIALITY, NON-SOLICITATION AND NON-COMPETITION

         A.       CONFIDENTIALITY:

         The Company has developed, uses and maintains trade secrets(2) and
other confidential and proprietary information that is unique to the Company
including, without limitation, its research, tools, systems, software,
protocols, pricing and analysis which it utilizes to rate or rank the
performance and quality of the on-line service offerings of brokerage firms,
banks, travel agents, booksellers and other e-commerce businesses, the
Company's training materials, business plans, product information, personnel
information relating to Company employees, operating procedures, marketing
information, profit and loss information, inventory strategy, product costs,

---------------------------

     (1) The term "Company" shall include Gomez Advisors, Inc. and all other
companies currently or which in the future are or become affiliated with or
related to Gomez Advisors, Inc. (collectively, "Company Affiliates"). The
Company shall have the right to assign this Agreement to its successors and
assigns, and all covenants and agreements hereunder shall inure to the benefit
of and be enforceable by said successors or assigns.

     (1) The term "trade secrets" shall be given its broadest interpretation
under Massachusetts law and shall include, but not be limited to, information,
including a formula, pattern, compilation, program, device, method, technique or
process, that: (i) derives independent economic value, actual or potential, from
not being generally known to, and not being readily ascertainable by proper
means by, other persons who can obtain economic value from its disclosure or
use, and (ii) is the subject of efforts that are reasonable under the
circumstances to maintain its secrecy.

                                      -10-

<PAGE>


gross profit margins, selling strategies, supplier information, and customer
information (the "Confidential Information"), and the Company has taken and
shall continue to take all reasonable measures to protect the confidentiality of
such Confidential information.

         You acknowledge that during your employment with the Company you will
have direct access to and knowledge of the Confidential Information. You
covenant and agree that all such Confidential Information is and shall remain
the sole property of the Company and that you will hold it in strictest
confidence, and will not both during and after the termination of your
employment (except as required in the course of your employment with the
Company) disclose to any business, firm, entity or person, either directly or
indirectly, any of the Confidential Information. You further agree that you will
return all such Confidential Information (regardless of how it is maintained)
and any copies thereof, to the Company upon termination of your employment. The
terms of this paragraph are in addition to, and not in lieu of any legal or
other contractual obligations that you may have relating to the protection of
the Confidential Information. The terms of this paragraph shall survive
indefinitely the termination of this Agreement and/or your employment with the
Company.

         B.       NON-SOLICITATION:

         You agree that for a period of twelve (12) months commencing on the
termination of your employment, you shall not, directly or indirectly, entice,
solicit or encourage any Company employee to leave the employ of the Company,
nor shall you, directly or indirectly, be involved in the recruitment or hiring
of any Company employee.

         C.       NON-COMPETITION:

         During the period commencing on the date hereof and ending on the first
year anniversary of the date on which your employment with the Company
terminates, you will not, without the Company's prior written consent, directly
or indirectly, alone or as an employee, agent, servant, owner, partner, officer,
director, consultant, independent contractor, representative, joint venturer, or
stockholder of any company or business, engage (in the states or territories of
the United States) for anyone other than the Company in any Competitive
Enterprise. For the purpose hereof, "Competitive Enterprise" is defined as any
business which competes with the business conducted by the Company or the
products or services offered or marketed by the Company at any time during the
twelve (12) month period immediately prior to the date of your termination from
the Company, including without limitation, any business that analyzes, rates or
ranks the performance or quality of the on-line service offerings of brokerage
firms, banks, travel agents, booksellers or other e-commerce businesses. The
ownership by you of not more than three percent of the shares of stock of any
corporation having a class of equity securities actively traded on a national
securities exchange or on the Nasdaq National Market shall not be deemed, in and
of itself, to violate the prohibitions of this paragraph.



                                      -11-
<PAGE>



2.       DEVELOPMENTS AGREEMENT

         You agree that during your employment by the Company, you shall not
make, use or permit to be used any notes, memoranda, reports, lists, records,
drawings, sketches, specifications, software programs, data, documentation or
other files or materials of any nature relating to any matter within the scope
of the business of the Company or concerning any of its dealings or affairs
otherwise than for the benefit of the Company. You further agree that you shall
not, after the termination of your employment, use or permit to be used any such
notes, memoranda, reports, lists, records, drawings, sketches, specifications,
software and/or hardware programs, data, documentation or other materials, it
being agreed that all of the foregoing shall be and remain the sole and
exclusive property of the Company and that immediately upon the termination of
your employment, you shall deliver all of the foregoing, and all copies thereof,
to the Company, at its Main Office (as defined below).

         If at any time during your employment, you (either alone or with
others) make, conceive, discover or reduce to practice any invention,
modification, discovery, design, development, improvement, process, business
strategy or practice, software program, work of authorship, documentation,
formula, methodology, data, technique, know-how, secret or intellectual property
right whatsoever or any interest therein (whether or not patentable or
registrable under copyright or similar statutes or subject to analogous
protection) (hereinafter called "Developments") that (a) relates to the business
of the Company or any of the products or services being developed, manufactured
or sold by the Company or which may be sold in relation therewith, (b) results
from tasks assigned you by the Company or (c) results from the use of the
premises or personal property (whether tangible or intangible) owned, leased or
contracted for by the Company, such Developments and the benefits thereof shall
immediately become the sole and absolute property of the Company and its
assigns, and you shall promptly disclose to the Company (or any persons
designated by it) each such Development and hereby assign any rights you may
have or acquire in the Developments and benefits and/or rights resulting
therefrom to the Company and its assigns without further compensation and shall
communicate, without cost or delay, and without publishing the same, all
available information relating thereof (with all necessary plans and models) to
the Company. This section includes all rights of integrity, disclosure and
withdrawal and any other rights that may be known or referred to as "moral
rights", "artist's rights", "droit moral", or the like (collectively "Moral
Rights"). To the extent you retain any such Moral Rights under applicable law,
you hereby ratify and consent to any action that may be taken with respect to
such Moral Rights by or authorized by the Company and agree not to assert any
Moral Rights with respect thereto.

         Upon disclosure of each Development to the Company, you will, during
your employment and at any time thereafter, at the request and cost of the
Company, sign, execute, make and do all such deeds, documents, acts and things
as the Company and its duly authorized agents may reasonable require:

         (a) to apply for, obtain and vest in the name of the Company alone
(unless the Company otherwise directs) letters patent, copyrights, trademarks or
other analogous protection


                                      -12-
<PAGE>


in any country throughout the world and when so obtained or vested to renew and
restore the same; and

         (b) to defend any opposition proceedings in respect of such
applications and any opposition proceedings or petitions or applications for
revocation of such letters patent, copyright, trademarks or other analogous
protection.

         In the event the Company is unable, after reasonable effort, to secure
your signature on any letters patent, copyright, trademarks or other analogous
protection relating to a Development, whether because of your physical or mental
incapacity or for any other reason whatsoever, you hereby irrevocably designate
and appoint the Company and its duly authorized officers and agents as your
agent and attorney-in-fact, to act for and in your behalf and stead to execute
and file any such application or applications and to do all other lawfully
permitted acts and to further the prosecution and insurance of letters patent,
copyright, trademarks or other analogous protection thereon with the same legal
force and effect as if executed by you.

         You represent that the Developments identified in the pages, if any,
attached hereto by you comprise all the Developments which you have made or
conceived prior to your employment by the Company, which Developments are
excluded from this Agreement. You understand that it is only necessary to list
the title and purpose of such Developments but not the details thereof.

         You further represent that your performance of all of the terms of this
Agreement and as an employee of the Company does not and will not breach any
agreement to keep in confidence proprietary information acquired by you in
confidence or in trust prior to your employment by the Company. You have not
entered into and agree you will not enter into, any agreement either written or
oral in conflict herewith.

3.       REASONABLE AND NECESSARY TERMS AND CONDITIONS

         You agree that (i) the terms and conditions of Sections 1 and 2 are
necessary and reasonable to protect the Company's trade secrets, proprietary
information, Confidential Information and goodwill and (ii) in the event of your
breach of any of your agreements set forth in Sections 1 or 2, the Company would
suffer irreparable harm and that the Company would not have an adequate remedy
at law for such breach. In recognition of the foregoing, you agree that in the
event of a breach or threatened breach of any of these covenants, in addition to
such other remedies as the Company may have at law, without posting any bond or
security, the Company shall be entitled to seek and obtain equitable relief, in
the form of specific performance, or temporary, preliminary or permanent
injunctive relief, or any other equitable remedy which then may be available.
The seeking of such injunction or order shall not affect the Company's right to
seek and obtain damages or other equitable relief on account of any such actual
or threatened breach.



                                      -13-
<PAGE>



4.       CHOICE OF LAW; WAIVER OF JURY TRIAL

         You acknowledge that a substantial portion of the Company's business is
based out of and directed from the Commonwealth of Massachusetts, where the
Company maintains its headquarters and administers all employee compensation and
benefits. You also acknowledge that during the course of your employment with
the Company you will have substantial contacts with Massachusetts.

         This Agreement shall be deemed to have been made in the Commonwealth of
Massachusetts, shall take effect as an instrument under seal within
Massachusetts, and the validity, interpretation and performance of this
Agreement shall be governed by, and construed in accordance with, the internal
law of Massachusetts, without giving effect to conflict of law principles. Both
parties agree that any action, demand, claim or counterclaim relating to the
terms and provisions of this Agreement, or to its breach, shall be commenced in
Massachusetts in a court of competent jurisdiction. Both parties further
acknowledge that venue shall exclusively lie in Massachusetts and that material
witnesses and documents would be located in Massachusetts. Both parties further
agree that any action, demand, claim or counterclaim shall be resolved by a
judge alone, and both parties hereby waive and forever renounce the right to a
trial before a civil jury.

5.       MISCELLANEOUS

         (a) You acknowledge and agree that should you transfer within the
Company, wherever situated, or otherwise become employed by any other Company
Affiliate, or be promoted or reassigned to functions other than your present
functions, the terms of this Agreement shall continue to apply with full force.

         (b) The Company shall have the right to assign this Agreement to its
successors and assigns, and all covenants and agreements hereunder shall inure
to the benefit of and be enforceable by said successors or assigns.

         (c) You hereby agree that each provision herein shall be treated as a
separate and independent clause, and the unenforceability of any one clause
shall in no way impair the enforceability of any of the other clauses herein.
Moreover, if one or more of the provisions contained in this Agreement shall for
any reason be held to be excessively broad as to scope, activity or subject so
as to be unenforceable at law, such provision or provisions shall be construed
by the appropriate judicial body by limiting and reducing it or them, so as to
be enforceable to the maximum extent compatible with the applicable law as it
shall then appear.

         (d) No amendment, waiver or revocation of this Agreement of any kind
shall be effective unless supported by a written instrument executed by you and
an authorized officer of the Company and this Agreement supersedes any and all
prior oral or written agreements between the Company and you.


                                      -14-
<PAGE>


         (e) For the purposes hereof, the Main Office of the Company shall be
where the Chief Executive Officer maintains his/her office.

         (f) You hereby acknowledge that you have had adequate opportunity to
review these terms and conditions and to reflect upon and consider the terms and
conditions of this Agreement. You further acknowledge that you fully understand
its terms and have voluntarily executed this Agreement.

         IT WITNESS WHEREOF, the undersigned has executed this Agreement as a
sealed instrument as of the date identified below.

GOMEZ ADVISORS, INC.

By: ___________________________





----------------------------------
(Employee) ________________________
(Please sign here if you HAVE NOT attached any pages hereto identifying prior
Developments)




----------------------------------
(Employee) ________________________
(Please sign here if you HAVE attached any pages hereto identifying prior
Developments)




Date: ______, 2000

EXECUTIVERETENTIONAGTFORM.DOC




                                      -15-